Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Mike Martinez’s presentation, “Smartphones and the Purchase Game,” was selected by a panel of auto dealers; joins an agenda that also includes keynotes from digital expert and best-selling author Brian Solis; SEO ‘Wizard’ Rand Fishkin; eMarketer’s lead digital auto analyst, Mike Hudson; Kellogg School of Management marketing professor Florian Zettelmeyer, and online marketing pioneer, Bryan Eisenberg
Daytona Beach, FL – September 30, 2014 –…Continue
Added by Crystal Hartwell on September 30, 2014 at 8:58am — No Comments
New dealership survey from eLEND Solutions underscores pain points for dealers in Sales/F&I process; 80% report their Sales/Finance process takes two hours or longer
Mission Viejo, CA – September 30, 2014 – A new survey of dealerships* from eLEND Solutions underscores what most dealers know already, that the sales and finance process takes much longer than it should: 80% report their process goes on…Continue
Added by Crystal Hartwell on September 30, 2014 at 7:43am — No Comments
Black Book announces the integration of its vehicle valuation data into a number of today’s leading providers of loan origination systems used by auto lenders. Recent integrations include Credex, Compass Technologies and FNI (Financial Network Inc.).
This continued expansion of Black Book data throughout industry loan origination systems allows lending decisions to be made in less time and with lower costs, thus accelerating the approval process. These operational efficiencies,…
Added by John Sternal on September 30, 2014 at 6:34am — No Comments
Is your car dealership doing everything possible to keep your customers satisfied and happy? Now, more than ever, your reputation for building relationships and retaining customers may depend on your company’s focus on providing the very best customer service.
How is good customer service…Continue
Added by Mike Gorun on September 30, 2014 at 5:00am — No Comments
In Baton Rouge, you will find people debating on whether they should go for used Honda cars or the new ones. There are some people who buy old cars and they have nothing to complain about. The old cars prove worth while buying since they have already passed the test for quality considering the electrifying performance that they have shown for ages. Other people will hear nothing about these old and used cars, and they would rather spend a fortune but have a new Honda car.
Added by Agnes Marylinn on September 29, 2014 at 11:38pm — No Comments
It's very easy to get caught up in the big picture.
We're always told to look at the big picture. It's usually more easily accessible, particularly for car dealer personnel who have a thousand things they must get done every month. One could even…Continue
FOR IMMEDIATE RELEASE
ALBANY, N.Y. – September 29th, 2014 – Auto/Mate Dealership Systems (http://www.automate.com) announced today the integration of its dealership management system (DMS) with MaximTrak Technologies' F&I Suite. Auto dealers using both systems may now benefit from a real-time, bi-directional exchange of information that speeds up the F&I…Continue
Added by Mike Esposito on September 29, 2014 at 10:18am — No Comments
According to dealermarketshare.com, about 37% of the 34k dealer websites had code from a chat provider, up…Continue
Added by Big Tom LaPointe on September 29, 2014 at 10:00am — No Comments
As social media continues to grow, it’s about time it gets its own line item on your advertising budget. I’m not saying you need to totally replace other advertising means, but just that you need to trim a small portion off and dedicate it to social media.
As an example, I want to share with you a case study of a Valentine’s Day contest we did with…Continue
Journey by car is usually a great experience if you are going on a holiday, especially if you are travelling with your family. It becomes even more enjoyable if you have a kid with you.…Continue
Added by Tim Kaye on September 29, 2014 at 1:28am — No Comments
The past two years has seen a decrease in the number of website leads for many dealers. We're getting more visitors and fewer people filling out lead forms. The trend has caused what I've seen as an increase in the number of calls to action on pages, particularly on inventory pages. This is a…Continue
We are creatures of habit. Unfortunately, the habits of the general population has changed over the last decade to create a separation between where they buy cars and where they have them serviced.
What's more unfortunate is that dealers have really started pushing in the same…
Added by Jon Lamb on September 28, 2014 at 2:37pm — No Comments
Losing a friend stinks; losing a client costs you money; people unliking your Facebook page is both! Historically, people have had a somewhat negative opinion of car dealers in general, and not many of them want to be friends with a dealer on Facebook. However, when you get the chance to build that relationship, that relationship that may one day lead to a sale, so don’t…Continue
Added by Rob Hagen on September 28, 2014 at 1:01pm — No Comments
A Turbo Fiat 500, who would've thought?
It's extremely common these days for even the smallest of cars to have Turbo for added performance and well the new Fiat 500 Turbo is a prime example of that. The all-new Fiat 500 Turbo is equipped with a 1.4L 16V MultiAir Turbo Engine producing 135hp and a 150 lb-ft…Continue
Added by Jonathan Morales on September 28, 2014 at 7:00am — No Comments
Every day, we hear about how forms on websites are generating fewer leads than they once did. It's a shift that has been happening for the last couple of years, which is surprising because business has been up at most dealerships across North America.
Some say that it's the technology that…Continue
Added by Brian Chee on September 26, 2014 at 8:19pm — No Comments
I can already hear the vendors scrambling to put together their rebuttals. I'm not going to dwell on the issue, but it's an important one to note.
For most dealers, it's okay to be in the mix. As long as you're on the first page on Google for the major keywords, you're doing just fine. Aggressive…Continue
Is your dealership struggling…Continue
Added by Paul Potratz on September 26, 2014 at 1:48pm — No Comments
It’s the end of the month and quarter! We know you are all probably super busy closing deals, but don’t forget to stay updated on this week’s top automotive blogs and news articles we’ve put together just for you!…
Added by Rebecca Kon on September 26, 2014 at 8:40am — No Comments