Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals have crested above 80.0% approvals mark over the last three months, the first time approvals have shown this level of success in more than two years. So far in…Continue
Added by John Sternal on October 13, 2015 at 12:30pm — No Comments
Why You Need To Be Charming
How does your personality increase sales? On this week's Think Tank Tuesday, learn the four steps to be personable (instead of creepy). Understand what being charming truly means, build connections that lead to sales, make more people know who you are, and learn what actions ruin your sales. …Continue
Added by Paul Potratz on October 13, 2015 at 11:46am — No Comments
Content marketing helps your dealership turn consumers into customers. Content answers the questions shoppers ask, connects consumers to your dealership brand story and reveals the ways your dealership works to make one of the largest purchases a consumer makes easier to manage. One of the first and most important things your dealership…Continue
Added by Joseph Little on October 13, 2015 at 7:35am — No Comments
Viral content has been the subject of constant attention. Business, marketers, and the media are fascinated by videos and other types of content that spread like wildfire and generate attention (and business) for the creators.
And while viral content sounds great when thinking only about the success, you also need to understand the pitfalls. It's…Continue
Added by Mark Frost on October 13, 2015 at 7:30am — No Comments
I sat down recently with one of our Digital Performance Managers, Kelly, to get an inside look an inside look at her daily life and best practices.
Kelly was asked what she feels as the most important aspects of her job, which she stated, “I think the most important part of my job is helping…Continue
Added by Paul Potratz on October 13, 2015 at 6:52am — No Comments
According to Black Book® data, the average price of a used vehicle for model years 2010-2014 declined -1.5% during September, relatively unchanged from the -1.6% pace during August. Cars declined -2.3% while trucks declined just -1.0% during the month. Average pre-recession annual depreciation was continually recorded between -15% and -18%, and Black Book expects 2015 depreciation near -14.0%.
Compact Cars led all vehicle segments with the highest depreciation on the month at…
Added by Black Book on October 13, 2015 at 6:33am — No Comments
Loyalty programs surround us. We live in a world filled with keychains on which multiple little plastic mini loyalty cards dangle. There aren’t many places where we spend our money that don’t offer a rewards program or, at the very least, track our purchases via a quasi-rewards program that only allows us…Continue
Added by Mike Gorun on October 13, 2015 at 5:30am — No Comments
Knowing your target audience is essential to squeezing the absolute most out of your dealership’s marketing content. It’s often even more important than the product or service you provide. Your content can easily get lost if you aren’t targeting the correct audience, or content…Continue
Added by Joseph Little on October 12, 2015 at 11:45am — No Comments
Why Is Telling a Great Story Important?People remember stories. In fact, even before writing was a preferred mode of communication, stories were being told and passed down from generation to generation. And people remembered them because they were interesting, captivating, and they left pieces of themselves behind to be told again and again. Even with all the modern technology and communication tools of the moment, it’s still important to remember how to…Continue
Added by Joseph Little on October 12, 2015 at 9:43am — No Comments
You already know you need your brand advocates. In fact, in today’s market, their participation with your brand is absolutely necessary in order for others to recognize and engage with your products. Chances are, you have several strong brand advocates working on your behalf on your various social media sites, but how do you go about branching out and…Continue
Added by Joseph Little on October 12, 2015 at 8:36am — No Comments
Albany, N.Y. – October 12th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that StoneEagle has completed integration with Auto/Mate's Dealership Management System (DMS). Auto dealership groups using Auto/Mate's DMS and StoneEagle's web-based applications will benefit from seamless and real-time data updates in both systems.
Added by Mike Esposito on October 12, 2015 at 6:27am — No Comments
As more content is posted online, in emails, and presented in webinars to clients every day, it is becoming…Continue
The American auto industry's sizzling sales pace this past…Continue
Added by Ralph Paglia on October 9, 2015 at 3:30pm — No Comments
As usual around this time of year, I like to remind automotive industry professionals everywhere that Twitter is a GREAT learning tool during the conference season, thanks to so many attendees who tweet valuable information they learn during the speaking sessions. So if you missed this week’s Digital Dealer 19 conference, no worries, I put this recap together just for you!
So take a few minutes out of your busy day - sit…Continue
Last month, in an effort to maximize recall completion percentages, FCA US announced that it would offer $100 gift cards, or extra trade incentives, to owners of recalled vehicles if they come in and get the work done. This is the perfect opportunity for FCA US dealers to piggyback on this OEM program to…Continue
Added by Chris Miller on October 9, 2015 at 6:00am — No Comments
Cricket was actually the original betting sport a long time before football and even horse racing, requiring an act of parliament to control cricket betting all the way back in the 17th century. Cricket is now played professionally by over 100 countries and as one of the most internationally focused sports around it tends to give us that patriotic feeling when we bet. With a game structure that can range from a whole test series that can last 6 weeks to individual 6 balls over’s there are so…Continue
Creating a culture of strong communication can make or break your dealership. And great communicators just seem to have a way with people. Strong leaders understand the importance of good communication for building strong partnerships and are able to authentically connect with customers. People gravitate toward people who are…Continue
Added by Joseph Little on October 8, 2015 at 11:30am — No Comments
Car shopping 20 years or so ago involved checking out ads in the local newspaper, taking a day to drive from dealer to dealer, and learning about hot deals through television advertising.
Fast forward to today.…
Added by Michael Meyers on October 8, 2015 at 11:15am — No Comments
There’s no doubt that people are in love with their phones. As a result, memes and jokes constantly circulate the Internet about how some people no longer participate in “normal” activities because they simply can’t put down their phones. People aren’t reading newspapers anymore - at least not in print - and they’re…Continue
Everything nowadays can be started or stopped with a simple flick of a switch. Seems like that now the world can be run on your fingertips. From news to games apps, there are plenty of apps available for the mobile user but what's there for car lovers. Well, if you explore your mobile device, you will come to know about the countless car app's available on your device to guide you while on-the-go. Here are some of the best mobile apps for car lovers that keep you informed…Continue
Added by Rahul Paul on October 7, 2015 at 12:30am — No Comments