Automotive Digital Marketing Professional Community (ADM)

Welcome Car Dealers, Internet Sales Managers, OEM's and Web Marketing Suppliers

All ADM Member Blog Posts (1,090)

Service is the New Sales

7-6-09 Apex, NC If you think about it, a fixed operation (service) has to drive every sale for both the dealership and the customer. The days are long gone when the customer left with a vehicle, never came back and we simply didn’t care. We’d just go get another one. With sales way down in the car business, June was considered a sales “success” because numbers were just plain bad instead of horrific; these still are times for the automotive record books. The last time the car business had nowhe… Continue

Added by Jim Vogel on July 6, 2009 at 7:42am — No Comments

The Black Hole of Lost Internet Sales: Who Services Internet Sales Leads When Internet Salespeople are Busy with Customers?

The Black Hole of Lost Internet Sales.pdf Continue

Added by Keith Shetterly on July 6, 2009 at 7:30am — 2 Comments

Kelley Blue Book Top 20 Most Researched Vehicles for First Half of 2009

KBB.com Names… Continue

Added by Ralph Paglia on July 5, 2009 at 5:30pm — No Comments

Ford Social Media Marketing Leads 2011 Ford Fiesta New Model Launch

Ford bets on social media for its next American compact Next year, the Ford Fiesta makes its U.S. debut. The superefficient, sporty compact… Continue

Added by Ralph Paglia on July 3, 2009 at 10:30am — No Comments

CRM is All About People and Processes!

CRM success in your dealership depends on having the right people and processes. Having the right people can sometimes be the most difficult part. CRM utilization has to come from the top down. The management team has to use the system and mandate that all the salespeople use it. If the management team doesn't use it, or have a bad attitude about it, how can you expect the salespeople to use it? If your dealership doesn't have any processes in place, how can you expect anyone to follow them? I… Continue

Added by Matt Watson on July 2, 2009 at 6:30pm — 3 Comments

Hyundai Advances Dealers $4,000 For Cash for Clunkers Trades Now

Cash For Clunkers Facts is reporting that Hyundai is giving their dealers a July 4th present. Dealers r

… Continue

Added by NJ SEO Expert on July 2, 2009 at 3:57pm — 1 Comment

Ford Market Share Growth, Surging Demand Leads Industry - June Auto Sales Analysis

Led by Surging Fo… Continue

Added by ADP Digital Marketing on July 1, 2009 at 11:00pm — No Comments

AdAgencyOnline.Net Directs Automotive Advertising Agencies To Digital POP Merchandising

AdAgencyOnline.Net is an automotive advertising focused social networking portal hosted by Ad Agency Online, L.L.C., (AAOL). The site reviews cutting edge automotive advertising technologies and vendor applications on their blog talk radio station - WAAOL, All Automotive Advertising News All The Time - to share best practices with the affiliated… Continue

Added by Philip Zelinger on July 1, 2009 at 1:29pm — No Comments

Can You Sell Cars Using Social Media?

Yes you can! With a bit of trial and error I was able to prove that you can indeed sell cars using social media sites like mySpace, Facebook and… Continue

Added by Jerome H. on July 1, 2009 at 12:00pm — No Comments

Herb Chambers Marketing - Case Study

The Herb Chambers program represents a very interesting 14 months of intense work, agile thinking and automotive immersion. The Herb Chambers initiative was a mix of standard practices and innovation unique to automotive digital marketing. Please… Continue

Added by Joe Angrisano on July 1, 2009 at 10:20am — No Comments

The Continued Erosion of your Showroom Traffic

Measuring our showroom traffic has always been one of the key indicators into the health of our dealership and our marketing efforts. Everyday countless dealership managers still walk down to the desk and look at the log wondering how many ups they had for the day and t… Continue

Added by Todd Smith on July 1, 2009 at 9:50am — 1 Comment

Emails May Be Killing Your Chance at Success by Grant Cardone

EMAILS AND TEXT MESSAGING ARE NOT A REPLACEMENT FOR PHONE CALLS AND PERSONAL VISITS! YOUR RELIANCE ON ELECTRONIC COMMUNICATION MAY BE KILLING YOUR CHANCE OF CREATING SUCCESS. Businesses and individuals are becoming overly dependent upon emails and text messaging, incorrectly replacing phon… Continue

Added by Grant Cardone on June 30, 2009 at 6:17pm — 2 Comments

Car Dealers Warned About Starting CARS Too Early

Any car dealer that gives a consumer the CARS credit on a new car sales on July 1st runs the risk of complicating their reimbursement process. Don’t take our word for it, read what is posted on the NHTSA website.

Here is the… Continue

Added by NJ SEO Expert on June 30, 2009 at 12:30pm — 3 Comments

New Concept for Automotive Sales Professionals

After working as a Sales Professional for a number of years before getting promoted to an Internet Manager, I had the pleasure to experience both ends of the sales and felt a definite difference in the type of people you deal with along with a difference in processes as well. This experience gave me an idea that can benefit the average Sales Professional on the floor, the dealership and the Internet department. A dealers website traffic usually is not an issue its the conversion rate of traffic… Continue

Added by Bob Snow on June 30, 2009 at 6:53am — No Comments

Toyota Positioned Well For Cash for Clunkers Sales Race

Since data collection started, Toyota has remained the leading brand on the www.CashForClunkersFacts.com website for new car interest. The data is based on consumer requests to have a local car dealer call… Continue

Added by NJ SEO Expert on June 29, 2009 at 7:29am — 2 Comments

Behavioral Targeting Online Advertising Flash based creative examples

Behavioral Targeting Online Advertising Flash based creative examples: https://apps.bzresults.net/bcc/adbuilder/previewSwfsForAdSet?adSetId=2308 https://apps.bzresults.net/bcc/adbuilder/previewSwfsForAdSet?adSetId=2304 … Continue

Added by Ralph Paglia on June 28, 2009 at 11:00pm — No Comments

UpShift Digital Launches New Site

UpShift Digital, a Dallas, TX interactive Automotive consultancy launches their new site http://www.upshiftdigital.com Continue

Added by John Druien on June 28, 2009 at 9:59pm — No Comments

AdAgencyOnline.Net Offers Community Automotive Advertising Campaigns Using CityTwist

AdAgencyOnline.Net is an automotive advertising networking portal sponsored by Ad Agency Online, L.L.C., (AAOL). The automotive advertising site leverages the resources of a national network of independent automotive advertising agencies and automotive advertising vendors to benefit their auto dealer clients and share best practices with their affiliated automotive advertising a… Continue

Added by Philip Zelinger on June 28, 2009 at 4:22pm — No Comments

Interactive Advertising Media Automotive Marketing

Automotive Interactive Advertising is the use of interactive media to promote and/or influence the car buying decisions of the consumer in both the online and offline environments. Interactive advertising works best when optimizing and integrating the use of media such as the Internet, interactive television, mobile devices (WAP and SMS), as well as kiosk-based terminals placed in showrooms, shopping malls, car shows, etc. Interactive advertising affords the automotive marketer the ability to… Continue

Added by Ralph Paglia on June 27, 2009 at 10:30am — No Comments