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All ADM Member Blog Posts (9,510)

Another Solid Week of Activity

Hello and welcome to this week’s Used Car Market Report from Black Book. Last week we reported how the market has been trending in a non-traditional December way. Little has changed this past week. Bidders are still pretty aggressive and the results were over 2250 vehicles adjusted on average each day of the week, with 52% being increasing adjustments of the previously published values.…

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Added by Black Book on December 22, 2014 at 11:22am — No Comments

Flick Fusion Introduces VidMagnet™, An Inventory Video Add-On Designed to Drive More Traffic to Auto Dealer Websites

Urbandale, IA--December 22nd, 2014--Flick Fusion (www.flickfusion.com) today introduced VidMagnetTM, a powerful addition to inventory videos that leverages Video SEO (VSEO) and drives more traffic from YouTube and other video websites to auto dealer websites. When a dealership sells a vehicle featured in an inventory video, normally that video is removed from the Internet. With VidMagnet, the video stays on the Internet indefinitely…

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Added by Brian Cox on December 22, 2014 at 9:17am — No Comments

Jim Radogna: Avoiding the Eye of Mordor in Social Media

Just like in the blockbuster series “The Lord of the Rings”, the Eye of Mordor is always open. Until now, its focus has been on larger battles and more interesting things. Then a Hobbit found a golden ring and slipped it on his finger. And the Eye started paying attention to this…

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Added by Arnold Tijerina on December 22, 2014 at 5:30am — No Comments

History Repeats Itself

Your SEM Account Proves It

Running a search engine marketing campaign will only get you so far without developing an advanced pay-per-click strategy. If you're not taking advantage of these two tools in your AdWords account, you're missing out. By using the accounts historical data, Google can calculate how certain changes impact your account's performance, as well as provide insights into expanding targeting capabilities that will increase conversions…

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Added by Paul Potratz on December 19, 2014 at 12:10pm — No Comments

5 Things We Read This Week: December 14-19

Dealership reviews coming to AutoTrader, the state of the U.S. auto market, and an important new Google AdWords metric

1. AutoTrader.com Adding Dealership Reviews (Auto Remarketing)

AutoTrader will begin integrating consumer-generated ratings and reviews from DealerRater into its dealer profile pages starting this…

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Added by Paul Mirek on December 19, 2014 at 8:54am — No Comments

Know the Story Behind “Dice”

Ever tried your luck by playing your favorite gambling game using dice? Being one of the oldest gaming implements known to human, these have a special place in different games including the most popular gambling games.

Dice, which are cube shaped dice, have been…

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Added by Yoey Thamas on December 19, 2014 at 4:00am — No Comments

Top 5 Wedding Ceremony Ideas

Your wedding is a huge part of your lifelong adventure as a couple. The wedding ceremony is not just fun rather it is the union of two souls and also of two families. Really, the wedding day and the moments of all the rituals are special for you, your family and all the guests who attend your wedding ceremony.

Ever wonder what makes wedding…

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Added by Yoey Thamas on December 19, 2014 at 2:48am — No Comments

Car Insurance Rules and Regulations

Confused about Car Insurance rules and regulations! Leave confusion behind and learn more about motor insurance here. If you are residing in UK, then remember to buy a car insurance because it is a compulsory rule to have car insurance in Great Britain. It may happen that you will get fixed penalty of 100 pounds to maximum of 1,000 pounds.…

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Added by Yoey Thamas on December 18, 2014 at 9:32pm — No Comments

5 Rules of Effective Negotiating

What myths do you believe about the negotiation process? Or what mistakes do you make that cost you deals and gross? I want to help you become a better negotiator by teaching you 5 rules of effective negotiating.

 

Rule # 1 - Establish clear expectations. You need to consistently tell customers what to expect, what your role is, and…

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Added by Jonathan Dawson on December 18, 2014 at 3:00pm — No Comments

Emotion + Information = Expert Selling

It is said that people buy with their emotions. However, what really happens is a mix between influential information and emotional cues.

MarketingProfs provides some great insight about the different degrees of…

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Added by Rebecca Kon on December 18, 2014 at 7:00am — No Comments

Video Games: Using Employee Interests To Train

Despite the many tools available and the best of intentions, many dealerships struggle with providing ongoing professional development for their staff. Whether it’s because of the volume of customers that need handling; lack of time; or worry about taking a technician or salesperson out of commission – even for a short…

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Added by Richard Holland on December 18, 2014 at 6:30am — No Comments

How Customer-Centric is Your Dealership? Take the Test!

We are well into December. It's time to take stock of your year and your accomplishments. It’s definitely time to have fun and to be mindful of what is ahead. As we turn the corner into a new year, 2015, today’s Women’s Wednesday you are invited to take a short, interactive quiz to evaluate where there is room to expand your dealership’s customer excellence. And in doing so, your competitive…

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Added by Anne Fleming on December 17, 2014 at 9:57am — No Comments

END-OF-YEAR LEASE DEALS; MONTHLY PAYMENT MINDSET FUEL RISING LEASE CREDIT APPROVALS ENTERING DECEMBER

Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during November continued to increase, fueling even more end-of-year momentum for lease applications and vehicle exchange rates. November saw an approvals rate of 84.2%, the second-highest monthly lease approvals rate during 2014 (August saw 85.7%).



The monthly approvals rate was driven by early holiday lease campaigns and offers, with a rising number of lessees exchanging vehicles from brands…

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Added by John Sternal on December 17, 2014 at 8:07am — No Comments

What Exactly Are We Selling?

Market To A Lifestyle

Each person leads a different lifestyle than the next so stop with the general ads and start getting more specific! 

Make your audience feel like you're speaking directly to them. Talk about the tough trucks on your lot and…

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Added by Paul Potratz on December 16, 2014 at 9:00am — 2 Comments

BIGGEST MISPERCEPTION WHEN SHOPPING FOR AN END-OF-YEAR CAR LEASE: OUTGOING MODEL YEAR IS CHEAPER

Conventional wisdom among many end-of-year car shoppers is to choose the outgoing model year in order to save a few dollars. However, an analysis by nationwide car lease marketplace, Swapalease.com, shows consumers can often get a better lease deal if they opt for the incoming model year, even in December when end-of-year negotiating heats up.

 

For example, consumers can lease a 2015 Toyota Camry for $293.71 per month, compared to a new 2014 model priced at $319.22. A 2015 Chevrolet…

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Added by John Sternal on December 15, 2014 at 11:23am — No Comments

Stop Viewing it as Reputation Management and more Like Identity Marketing

Reputation management has been around for longer than the internet. It's not new. In the past, it's been considered public relations, branding, customer service, word of mouth; the list of different components associated with old school reputation management is huge.

In the automotive industry, it's…

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Added by Peter Martin on December 15, 2014 at 10:13am — 3 Comments

Unusual Seasonal Activity

Hello and welcome to this week’s Used Car Market Report, with data and insights from Black Book. Thank you for tuning in and your interest in Black Book’s insight into the market for the past week. And what a week it has been with our editors tracking and reporting the used market, working on some residual forecasting for the lease and risk markets and also getting specific details into a couple of…

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Added by Black Book on December 15, 2014 at 9:09am — No Comments

Did your last marketing campaign feature a dedicated landing page?

Have you ever received an email from a company, liked what that email had to say, clicked a link to a website for more information, only to be sent to a website with absolutely no relevance to what you were interested in from the email? I know I have. After clicking around for a while, hoping to find what you’re looking for, you’ll typically give up and move on to more important things. From a marketing perspective, this is no good.

We’re always trying to reduce the amount of time and…

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Added by Byron Tyers on December 15, 2014 at 6:44am — 5 Comments

Don’t Be So Serious!

A little over a month ago, a couple of employees at a car dealership in Illinois published a music video on YouTube titled “Keys In A Box,” which parodied a sketch from Saturday Night Live.

These two individuals proceeded to have a great time and showcased their dealership…

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Added by Brian Cox on December 15, 2014 at 6:30am — 4 Comments

Are You Fully Prepared?

Mobile Is Dominating



Get ready, Google is making it even more obvious to see if a site is mobile friendly or not. With everyone relying so heavily on their phones today, it is an absolute necessity to have a mobile platform if you want to compete.



This week on Hard Facts, learn the specific criteria Google looks for to give your site that…

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Added by Paul Potratz on December 12, 2014 at 1:21pm — 1 Comment

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