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All ADM Member Blog Posts (9,212)

Does Your Brand Have Standards?

Whether your business is up-and-coming or well…

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Added by Paul Potratz on September 19, 2014 at 11:37am — No Comments

You Know Your Marketing, but do You Really KNOW Your Market?

I'm a big fan of putting the power of targeting in the hands of the dealer. We're not one of those who believe that we know best about our clients' market, demographics, and customers and we try to put our expertise in social and search to play with their understanding of the area and their business to…

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Added by J.D. Rucker on September 19, 2014 at 2:49am — 2 Comments

Dealers-First Mentality. The Industry Needs It.

I hear from friends in the industry, both on the vendor side and the OEM side, things that are both discouraging as a business owner and alarming as someone who loves the car business.

  • "Dealers need to do what we tell them about their marketing."
  • "If dealers would let us handle…
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Added by Jon Lamb on September 18, 2014 at 11:11pm — No Comments

No, Responsive Dealer Websites Do Not Have To Be Slow

If you can't beat them, spread disinformation. That seems to be the law of the land lately amongst automotive vendors. You may have heard rumors lately that responsive websites are too slow and therefore will cause your online presence to fail miserably if you switch to them. This isn't the case, at least not with a…

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Added by Paul Accinno on September 18, 2014 at 9:58pm — 1 Comment

Wasting Money on Pay-Per-Click (PPC)

Nobody likes to waste money.

So why is it that we spend a ton of money on PPC (or SEM) campaigns to get people onto the website and then don’t get much thought into where these people land?  Most vendors just look for an existing page on the site to send the customer to.  Or worse, send the customer to the homepage.  Instead of choosing a page that already exists, why not actually build landing pages that are tailored specifically for the keyword, intent, and ad that the user clicks…

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Added by Carl Maeda on September 18, 2014 at 5:41pm — No Comments

The Trick to Increased Service Revenue Is Keeping Your Bays Full

Many auto dealerships have technology in place that allows sales managers to monitor what’s going on in their departments. CRMs and phone call recording services are used by sales managers to ensure that Internet leads are being followed up promptly and that salespeople follow up with shoppers that visited the…

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Added by Richard Holland on September 18, 2014 at 5:30am — No Comments

Today is Not Tomorrow and Yesterday is Gone - The New Consumer is Here to Stay

We all understand the importance of connecting with consumers which is why we spend a tremendous amount of money engaging, communicating, retaining and converting whatever traffic we can attract.  

The Days of Walk-Ins Is Over

Years ago (starts sounding a bit like the beginning of a StarWars movie) all we wanted our sales departments to do is get customers in-the-door, feet on the ground, people in the showroom so we can communicate face-to-face, display our ability to…

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Added by Jason Silberberg on September 17, 2014 at 1:15pm — No Comments

What's Your Chat Follow-Up Process?

Live chat success does not happen on its own. Success happens when live chat is flawlessly incorporated into your dealership’s daily processes. And one of those daily processes is lead follow-up.

As soon as a chat lead hits your CRM, you need to have a team promptly following up with that shopper. You can have the most amazing chats in the world, however if your staff is not properly following up with your online shoppers, it won’t matter if you…

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Added by Rebecca Kon on September 17, 2014 at 1:12pm — No Comments

ADP Dealer Services Announces Financing Program with GE Capital as CDK Global

ADP Dealer Services announces new Financing…

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Added by Ralph Paglia on September 17, 2014 at 9:30am — No Comments

Women Walking Out - What is it Costing Your Dealership?

Today’s Women’s Wednesday is a must-read as we focus on the cost to your dealership when women walk out.

 …

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Added by Anne Fleming on September 17, 2014 at 9:30am — 2 Comments

Stop Using Public Relations as Advertising

Throughout history, public relations professionals have assisted companies in gaining exposure and getting the right message to the right audience at the right time. In the past, PR agencies relied on connections with journalists, media contacts and industry publications to relay relevant company news. With the…

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Added by sara callahan on September 17, 2014 at 7:00am — No Comments

Car Dealership Micro-Content Critiques



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Added by Manny Luna on September 17, 2014 at 12:00am — No Comments

Top 5 Safety Tools for the World’s Most Popular Cars

For most people, driving a Mercedes, BMW or Ford is like a dream come true. You can take your partner by your side and enjoy a joy ride on a laidback evening. However, this scenario can be changed if you meet with an accident on the road. According to the 2012 Motor Vehicle Crashes: Overview by the National Highway Traffic Administration (NHTSA), in 2012 more than 33,000 people in the US lost their lives in different road crashes, up…

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Added by Katie Smith on September 16, 2014 at 11:30pm — No Comments

How to Use Video to Sell More Cars and Add Eight Leisurely Weekend Days to your Life

Back in the bad old days of car sales, if someone planned to buy a car, the first thing he or she’d do is… put off the process for three months to a year!  Finally, when the old beater started costing far more to fix than the monthly payments on a new car, they’d pick up a copy of the Consumer Reports annual new car issue,  grab the Autos section of the Sunday newspaper and start doing some homework.

Usually, they’d start with the model.  “Hmmm, it needs to fit me, the wife…

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Added by Jim Barisano on September 16, 2014 at 1:16pm — No Comments

What Makes You Unique?

Does your brand have a unique…

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Added by Paul Potratz on September 16, 2014 at 1:09pm — No Comments

DrivingSales 2014 Innovation Cup Award: Finalists Announced

 

Innovation Cup recognizes the most innovative dealership solutions of 2014; finalists CarWars, DMEautomotive, Gubagoo, LotLinx and Pearl Technologies to present their solutions at the 2014 DrivingSales Executive Summit

 

Salt Lake City, UT – September 16, 2014  - DrivingSales today announced that five finalists have been selected for the fifth annual…

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Added by Crystal Hartwell on September 16, 2014 at 9:41am — No Comments

Where’s Kristoff?

In the kids’ books, “Where’s Waldo,” children are challenged to find the main character, Waldo, hidden within large groups of other people or other situations where finding him is often a challenge – and always a delight. 

We have our own Waldo here, though he goes by the name of Jim Kristoff, and when customers find him, they too are delighted. Jim has a unique way of getting car dealers excited about selling more cars than they…

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Added by Jeff Cotton on September 16, 2014 at 9:00am — No Comments

Gubagoo’s New TalkSmart Drives ‘Smart’, High-Converting Phone Leads

TalkSmart integrates advanced telephony into Gubagoo’s analytics-driven website chat and communications platform

 

 

West Palm Beach, FL – September 16, 2014  Gubagoo Inc.’s new TalkSmartsm is designed to drive ‘smart,’ high-converting phone leads. Integrated into Gubagoo’s analytics-driven website chat and…

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Added by Crystal Hartwell on September 16, 2014 at 8:58am — No Comments

3 Ways to SUPERCHARGE Your Dealership’s Online Marketing

Recently, Dataium, the world’s largest compiler of online automotive shopping behavior, released a guide on the top 7 ways dealers can improve their online marketing. We’re going to look at 3 that we feel are top priority.

Don’t Forget Mobile

“During major shopping seasons, 1/3 of all dealer traffic came from mobile…

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Added by Amanda Meuwissen on September 16, 2014 at 8:23am — No Comments

SHORT-TERM TRUCK LEASES IN DEMAND BECAUSE OF STRONG EQUITY POSITION

Can you actually profit off your lease? You can, but it would likely need to be a truck. Swapalease.com, the nation’s largest online car lease marketplace, believes lessees in certain trucks still hold a positive equity position with a few months left in the term. In fact, the company believes it is a large reason why demand has increased for truck leases with less than eight months on the contract.



Compact SUVs and all Pickup trucks have held strong pricing positions through the…

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Added by John Sternal on September 16, 2014 at 6:57am — No Comments

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