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All ADM Member Blog Posts (10,191)

Car and Trucks Experiencing Softening in Fall Market

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

Black Book recognizes that depreciation patterns for cars and trucks have remained constant over the past several months, with cars facing heavier price declines than trucks in most segments. However, it’s interesting to note that Luxury, Near-Luxury and Prestige Luxury cars…


Added by Black Book on October 6, 2015 at 12:25pm — No Comments

Google Just Made Targeted Ads More Effective

When done properly, Google Ads are an effective piece in any multi-channel marketing strategy. The ability to target traffic to specific behavior and keyword searches is invaluable. Well, Google is now following in the footsteps of Facebook and Twitter and on September 27…


Added by Mike Gorun on October 6, 2015 at 7:30am — No Comments

Google Map Pack Update: 5 Thoughts on the New Design

Google Map Pack Update

Local SEO has become one of the most important focuses in the digital marketing community. This means it's only natural for everyone to take notice and rethink strategy when Google makes an update to its local Map Pack results.

In its latest update, which occurred around August 6, 2015, Google…


Added by Mark Frost on October 6, 2015 at 6:30am — No Comments

3 Birds Launches All-New Dealer Solution 3 Birds ME at Digital Dealer 19

Comprehensive digital marketing solution offers new tools to measure marketing effectiveness

Chapel Hill, N.C., October 5, 2015 – 3 Birds Marketing has launched its all-new 3 Birds ME digital solution, the industry’s first all-in-one solution to show the results of each…


Added by Paul Mirek on October 5, 2015 at 7:07am — No Comments

Automotive Marketer Guide to Going Mobile Infographic

As our younger car buyers get older and online culture creeps steadily toward becoming predominantly mobile, mobile technology may very well overtake other methods of getting a car dealer's message to the right automotive consumers at the right time.…


Added by Ralph Paglia on October 4, 2015 at 5:30pm — No Comments

Are You A Match?

Customers agree that the quality and timing of your emails matter. Learn how to use customer match campaigns on Facebook and Google to find your highest value customers this week on Hard Facts.

Added by Paul Potratz on October 2, 2015 at 1:30pm — No Comments


Is there value in a mobile app for your dealership?  The true value lies in mobile engagement. Mobile engagement is the act of reaching a user through your app’s messaging capabilities.  This is known as Push Notifications, Location Based Messages, Targeted Messages and Direct Communication Messages.  Dealers can use mobile engagement to deliver positive brand experiences, keep users informed and build valuable, long-term relationships. Engagement…


Added by Matt Kuczka on October 2, 2015 at 11:24am — No Comments

3 Birds Marketing Unveils New Corporate Website in Support of 3 Birds ME

Redesigned offers streamlined look at new dealer solutions and Accelerators launching at Digital Dealer 19

Chapel Hill, N.C. – October 2, 2015 – 3 Birds Marketing, the premier customer demand generation and retention marketing platform and solutions provider in the…


Added by Paul Mirek on October 2, 2015 at 7:00am — No Comments

Are you committing Chat SEOcide with slow page load speeds? Three tips for safe search ranking

Over the past six months Google has begun penalizing or rewarding search page rankings based on comparative page load speeds. This isn’t just a minor tweak the web giant slipped into one of their routine algorithm releases. They actually patented the concept half a decade ago. Here…


Added by Big Tom LaPointe on October 1, 2015 at 9:00pm — 3 Comments

Communication: Keys to Dealership Success

Communication Drives Dealership Success

When you think of all the things that go into making your dealership a success, communication ranks at the top of the list. In fact, without good communication—both inside the dealership and with your customer base—you’ll likely suffer unnecessary losses in sales, employees, and customers. And while it’s one…


Added by Joseph Little on October 1, 2015 at 1:00pm — 1 Comment

Four Data-Driven Ways to Attract and Retain New Car Customers

car purchase

When it comes to data, marketers across all industries are becoming technically savvier. They seek better ways to use data to improve customer experiences. They are collecting more on-line data to power digital marketing strategies. Big Data, social media data, and real-time data are part of everyday strategy discussions. And new technologies to reach these goals are on everyone’s radar.

When companies put data at the center of their marketing decisions they…


Added by Michael Meyers on October 1, 2015 at 12:51pm — No Comments

Using Animation To Catch Their Attention


         My generation was fortunate to grow up during an era of emerging technologies and we were able to experiment with them as they came to the surface. The most prominent of these technologies, without a shadow of a doubt, would be computers and the Internet.



Added by Paul Potratz on October 1, 2015 at 11:50am — No Comments

The Magic in Getting Online Reviews

We have finally found the magic potion for getting online reviews.  Over the years, we have used several tactics to get online reviews.  We sent out an automated email after each sale requesting an online review.  It had a lot of text including a thank you and a request for a review.  The email…


Added by Lisa Paolino on October 1, 2015 at 10:30am — 2 Comments

This Week in Social Media with @SocialLittleMan

This Week in Social Media-Facebook Updates!

News for the Week of September 28

Customized Facebook Notes

Facebook users can now look forward to writing notes that are beautiful and customizable, and in addition, notes can be longer than…


Added by Joseph Little on September 30, 2015 at 3:24pm — No Comments

Leverage these emotions to sell more cars to millennials

Today’s news is full of articles about the buying power and habits of the “millennials”, which has an estimated population of 78 million. This Women’s Wednesday is part of a multi-part series we are exploring about women buyers within this segment. Of millennial buyers, 53% are female. Understanding the nuances of selling to this new generation of women can put…


Added by Anne Fleming on September 30, 2015 at 9:00am — No Comments

Do More Firefighters At A Fire Cause More Fire Damage? Rethinking Attribution

When thinking about attribution, it would make everyone’s lives much simpler if there was a straight line between marketing, conversion and a sale. As car buyers increasingly…


Added by David Metter on September 30, 2015 at 6:00am — 1 Comment

Manheim Car Auctions Receive Top Honors from Car Dealers at NAAA

Several Manheim Locations Get Top Honors from NAAA

12 Locations Earned 16 Awards, including Top Performance Award from Chase Auto Finance


ATLANTA – Manheim locations across the country were honored by customers for…


Added by Ralph Paglia on September 29, 2015 at 3:30pm — No Comments

Is There Such a Thing as Bad PR?

How to Turn a PR Nightmare into a Sales Dream 

Right now, the automotive industry is buzzing about Volkswagen and emissions testing. You may think this is a bad time to own a VW dealership, or you may be looking to jump on the bandwagon and grab some marketshare. Just stop and watch this week’s Think Tank Tuesday and I will show you why there is no such thing as bad PR!…


Added by Paul Potratz on September 29, 2015 at 1:08pm — No Comments

Ken Garff Auto Group Adds CarStory® Market Reports to its Dealer Websites; Giving In-Market Used Car Shoppers Direct Access to Detailed Used Car Data

Auto group integrates Inline CarStory Market Reports into its nearly 50 dealership websites; information-rich reports increase consumer engagement and trust…


Added by Crystal Hartwell on September 29, 2015 at 10:47am — No Comments

What’s Happening in Today’s Auto Industry? (Pt. II)


With retail sales volume growth declining, key industry stakeholders (including dealers) will find it much tougher to maintain successful year-over-year unit volume increases each month.



Added by PowerDealer on September 29, 2015 at 10:30am — No Comments

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