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All ADM Member Blog Posts (9,206)

Today is Not Tomorrow and Yesterday is Gone - The New Consumer is Here to Stay

We all understand the importance of connecting with consumers which is why we spend a tremendous amount of money engaging, communicating, retaining and converting whatever traffic we can attract.  

The Days of Walk-Ins Is Over

Years ago (starts sounding a bit like the beginning of a StarWars movie) all we wanted our sales departments to do is get customers in-the-door, feet on the ground, people in the showroom so we can communicate face-to-face, display our ability to…

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Added by Jason Silberberg on September 17, 2014 at 1:15pm — No Comments

What's Your Chat Follow-Up Process?

Live chat success does not happen on its own. Success happens when live chat is flawlessly incorporated into your dealership’s daily processes. And one of those daily processes is lead follow-up.

As soon as a chat lead hits your CRM, you need to have a team promptly following up with that shopper. You can have the most amazing chats in the world, however if your staff is not properly following up with your online shoppers, it won’t matter if you…

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Added by Rebecca Kon on September 17, 2014 at 1:12pm — No Comments

ADP Dealer Services Announces Financing Program with GE Capital as CDK Global

ADP Dealer Services announces new Financing…

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Added by Ralph Paglia on September 17, 2014 at 9:30am — No Comments

Women Walking Out - What is it Costing Your Dealership?

Today’s Women’s Wednesday is a must-read as we focus on the cost to your dealership when women walk out.

 …

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Added by Anne Fleming on September 17, 2014 at 9:30am — 2 Comments

Stop Using Public Relations as Advertising

Throughout history, public relations professionals have assisted companies in gaining exposure and getting the right message to the right audience at the right time. In the past, PR agencies relied on connections with journalists, media contacts and industry publications to relay relevant company news. With the…

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Added by sara callahan on September 17, 2014 at 7:00am — No Comments

Car Dealership Micro-Content Critiques



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Added by Manny Luna on September 17, 2014 at 12:00am — No Comments

Top 5 Safety Tools for the World’s Most Popular Cars

For most people, driving a Mercedes, BMW or Ford is like a dream come true. You can take your partner by your side and enjoy a joy ride on a laidback evening. However, this scenario can be changed if you meet with an accident on the road. According to the 2012 Motor Vehicle Crashes: Overview by the National Highway Traffic Administration (NHTSA), in 2012 more than 33,000 people in the US lost their lives in different road crashes, up…

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Added by Katie Smith on September 16, 2014 at 11:30pm — No Comments

How to Use Video to Sell More Cars and Add Eight Leisurely Weekend Days to your Life

Back in the bad old days of car sales, if someone planned to buy a car, the first thing he or she’d do is… put off the process for three months to a year!  Finally, when the old beater started costing far more to fix than the monthly payments on a new car, they’d pick up a copy of the Consumer Reports annual new car issue,  grab the Autos section of the Sunday newspaper and start doing some homework.

Usually, they’d start with the model.  “Hmmm, it needs to fit me, the wife…

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Added by Jim Barisano on September 16, 2014 at 1:16pm — No Comments

What Makes You Unique?

Does your brand have a unique…

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Added by Paul Potratz on September 16, 2014 at 1:09pm — No Comments

DrivingSales 2014 Innovation Cup Award: Finalists Announced

 

Innovation Cup recognizes the most innovative dealership solutions of 2014; finalists CarWars, DMEautomotive, Gubagoo, LotLinx and Pearl Technologies to present their solutions at the 2014 DrivingSales Executive Summit

 

Salt Lake City, UT – September 16, 2014  - DrivingSales today announced that five finalists have been selected for the fifth annual…

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Added by Crystal Hartwell on September 16, 2014 at 9:41am — No Comments

Where’s Kristoff?

In the kids’ books, “Where’s Waldo,” children are challenged to find the main character, Waldo, hidden within large groups of other people or other situations where finding him is often a challenge – and always a delight. 

We have our own Waldo here, though he goes by the name of Jim Kristoff, and when customers find him, they too are delighted. Jim has a unique way of getting car dealers excited about selling more cars than they…

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Added by Jeff Cotton on September 16, 2014 at 9:00am — No Comments

Gubagoo’s New TalkSmart Drives ‘Smart’, High-Converting Phone Leads

TalkSmart integrates advanced telephony into Gubagoo’s analytics-driven website chat and communications platform

 

 

West Palm Beach, FL – September 16, 2014  Gubagoo Inc.’s new TalkSmartsm is designed to drive ‘smart,’ high-converting phone leads. Integrated into Gubagoo’s analytics-driven website chat and…

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Added by Crystal Hartwell on September 16, 2014 at 8:58am — No Comments

3 Ways to SUPERCHARGE Your Dealership’s Online Marketing

Recently, Dataium, the world’s largest compiler of online automotive shopping behavior, released a guide on the top 7 ways dealers can improve their online marketing. We’re going to look at 3 that we feel are top priority.

Don’t Forget Mobile

“During major shopping seasons, 1/3 of all dealer traffic came from mobile…

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Added by Amanda Meuwissen on September 16, 2014 at 8:23am — No Comments

SHORT-TERM TRUCK LEASES IN DEMAND BECAUSE OF STRONG EQUITY POSITION

Can you actually profit off your lease? You can, but it would likely need to be a truck. Swapalease.com, the nation’s largest online car lease marketplace, believes lessees in certain trucks still hold a positive equity position with a few months left in the term. In fact, the company believes it is a large reason why demand has increased for truck leases with less than eight months on the contract.



Compact SUVs and all Pickup trucks have held strong pricing positions through the…

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Added by John Sternal on September 16, 2014 at 6:57am — No Comments

In Marketing, New Trumps Used Every Time

Bob visits a website searching for a new vehicle. As he filters down to the model he is considering, he is confronted with a seemingly endless list of stock photos with similar prices. Frustrated at the lack of information, he leaves and attempts his search on another site just to get the same…

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Added by Brian Cox on September 16, 2014 at 5:00am — No Comments

Covert Operations on Your Dealership's Website to Increase Conversion

Agent, you’ve been recruited on a mission to activate your dealership’s website and convert more browsers into buyers. There are three immediate tasks you must complete in order to do so. There’s no time to waste.

1. The Bait

When your dealership’s website opens on a browser, what is the first thing customers see?…

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Added by Lisandra Ramos on September 15, 2014 at 12:37pm — No Comments

Car Insurance by City and Region: The Good, The Bad and The Ugly

The Detroit Bureau Reports on Least and Most Expensive Areas for Car Insurance

Motorists Get Slammed with High Premiums in the Motor City

- Written by…

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Added by Ralph Paglia on September 15, 2014 at 10:00am — No Comments

Think Like a Woman @ Your Dealership

A recent Wall Street Journal article titled “Car Sellers Refine Pitch to Women” revealed that more women are driving than men. In fact, there are 105+ million women on the roads today, as opposed to 104+ million men and more elderly women are holding on to their driver’s license (USA Today, Nov. 2012). As the relationship women have with their cars tightens, it’s time the industry takes notice and adjusts their pitch to reflect a more engaging “hello."

So how can a…

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Added by Anne Fleming on September 15, 2014 at 9:30am — No Comments

FlickFusion Introduces Timeline Marketing, an Award-Winning Innovation That Expands Auto Dealer Presence on the Internet

FOR IMMEDIATE RELEASE

Urbandale, IA--September 15th, 2014--Flick Fusion (www.flickfusion.com), the industry's leading video marketing provider, today introduced Timeline Marketing, a powerful tool that allows auto dealer personnel to update new and existing videos with dealership marketing messages in the form of banners and overlays. With a few simple clicks, inventory and dealership videos on both the dealer's website and on…

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Added by Brian Cox on September 15, 2014 at 8:48am — No Comments

Challenge Completed, Market Continues Moving

Thanks for tuning into this week’s edition of Beggs on the Used Car Market, with data and insights from Ricky Beggs and Black Book.

 

The movement in the market continues, and pretty much as was expected. The average segment change for both the cars and the trucks was at -$73 and -$64 respectively, a greater decline for both pieces of the market than the prior week. For the cars it was a very similar…

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Added by Black Book on September 15, 2014 at 8:26am — No Comments

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