Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Have you heard rumors about Google's new targeting options? On this week's Hard Facts, Samantha explains how Google's new tool will make your search campaigns more relevant.
Added by Paul Potratz on May 1, 2015 at 1:20pm — No Comments
I want to throw this out there for the ADM Group to mull over......please share your answers here.
The subject is Apps....... Does a Car Dealership really need an App? We have had two different App companies in the past four years & from my personal experience,…Continue
One of the big problems that a lot of my clients have when they are just starting out…Continue
Added by Jonathan Floyd on May 1, 2015 at 7:30am — No Comments
CallSource expands its leadership in end-to-end call management, tracking, and training
Westlake Village, CA – April 30, 2015 - CallSource, the leader in call management, tracking, and training, has entered into an agreement with ContactPoint (also known as LogMyCalls) to acquire the company’s phone coaching and training division. Simultaneously, CallSource agreed to sell to…Continue
Added by Crystal Hartwell on April 30, 2015 at 1:36pm — No Comments
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.
The Black Book editors began to see signs of a tiring spring tax season in last week’s report, and this week those signs have become more obvious. This week’s data showed the largest drop off of the spring for…
Added by Black Book on April 30, 2015 at 12:23pm — No Comments
I hope that everyone who was able to make it had a great time at Digital Dealer 18 in Tampa, FL last week! For those of you who were unable to attend though, I want you to still be able to take away some valuable insights from this…Continue
Added by Rebecca Kon on April 30, 2015 at 8:34am — No Comments
The Digital Millennium Copyright Act is a law enacted in 1998, enforced and administrated by the U.S. Copyright Office. Every three years, the U.S. Copyright Office is tasked with holding hearings to determine what new technology should, or should not, be exempt from copyright laws. According to…Continue
Added by Richard Holland on April 30, 2015 at 5:00am — No Comments
Mobile devices are becoming a standard means of browsing the internet, researching products and services, and making purchases online. According to Global Web Index, 80 percent of internet users own a…Continue
Added by Christopher Bouchard on April 29, 2015 at 1:00pm — No Comments
The Downside? One in three women report feeling apprehensive or overwhelmed when they shop and buy a car. Only 38% of women feel confident about the…Continue
Added by Anne Fleming on April 29, 2015 at 10:30am — No Comments
Featuring independent, third-party data for consumers higher in the shopping funnel promises to accelerate purchasing decisions
Austin, Texas – April 29, 2015 – CarStory, the industry’s largest provider of crowdsourced data and analytics on used vehicles,…Continue
Added by Crystal Hartwell on April 29, 2015 at 9:37am — No Comments
Swapalease.com executives recently analyzed the difference in how Hollywood leverages cars today versus during the 1970s and ‘80s. The difference is obvious.
During the 1970s and ‘80s, Hollywood went to great lengths to showcase iconic cars and trucks in popular TV shows and movies.
Since the late 1990s,…
Added by John Sternal on April 29, 2015 at 8:02am — No Comments
Buying a used car can be stressful, intimidating and takes many out of their comfort zones. Decreasing the risk of purchasing a car that does not run well is paramount when looking to invest money in a used car. The used car industry can be rife with those trying to take advantage of potential buyers. Typically, used car salesmen are not always known to tell the truth, which almost always ends up costing the purchaser money. There are three things one can do to be successful at buying a good…Continue
Added by Jirakee jones on April 28, 2015 at 9:42pm — No Comments
On this week's Think Tank Tuesday:
What is SOS? (It doesn't mean what you think!)
How much is it costing your business?
What can you do to avoid it?
Added by Paul Potratz on April 28, 2015 at 1:45pm — No Comments
Believe it or not, I still hear a lot of managers asking me about how much “Leg” you need to leave…Continue
Added by James A. Ziegler on April 27, 2015 at 11:30am — No Comments
Mike Esposito Honored with Special Leadership Award from the Times-Union
For Immediate Release
Albany, N.Y. – April 27th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com)…Continue
Added by Mike Esposito on April 27, 2015 at 8:46am — No Comments
FCA US CEO, Sergio Marchionne, recently announced plans to reduce the profit on new cars sold within the FCA brands by increasing the invoice prices, while keeping the MSRP the same. This will result in less potential profit for its dealers. The move, as reported by Automotive News, is FCA's attempt to…Continue
It wasn’t too long ago that we saw most dealers’ VDP pages contain only a couple of pictures of a vehicle. As technology improved and made it easier and more efficient for dealers to take and upload more images, best practices quickly raised the standard for image quantity to 40 or more pictures. Now, however, a recent…Continue
Added by Brian Cox on April 24, 2015 at 5:00am — No Comments
12 Great Events in Automotive History
By Boyd Warner
As we’re talking about cars and dealers and dealership business software here, I’m keeping that theme going for this quiz, which I’m calling “12 Great Results in Automotive History.”
Some readers may have to ponder their answers for a while. Others who’ve been selling or servicing vehicles for a long time may know most of the answers from memory –…
Added by Ralph Paglia on April 23, 2015 at 6:30pm — No Comments
The Truth About ‘Mobilegeddon’ and the Impact On Your…Continue
Added by Jonathan Floyd on April 23, 2015 at 5:30am — No Comments
I'm about to discuss data, which means that many will stop reading right about now. Data is boring. Data is the ugly side of marketing. Data makes my brain hurt sometimes, but I continue to look at it tenaciously for one very simple reason: data helps dealers sell more…Continue