Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Since the days of the "TIN LIZZY" rolling off the assembly line, dealers have faced that question! The answer was pretty easy to figure out- there was only one model to keep track of !
The biggest item of debate was putting a value on condition.
Mr Jones brought in his trade and it was nice - but the tires are…Continue
Added by Barry Neuman on May 28, 2016 at 4:19pm — No Comments
Google's User Explorer lets us identify individual users by client ID and isolate data. That way, we can evaluate the user and identify the path that they're taking so we can better personalize the experience for them.
You can also create segments to narrow down users who…Continue
Added by Paul Potratz on May 27, 2016 at 7:00am — No Comments
Today, it’s a content-drive world.
There is so much content in existence there’s simply no way any person could ever truly absorb all of the messages being thrown their way. Consumers have to get picky about what messages they choose to pay attention to and which to ignore. Frequently, that decision is made in…
It wasn’t all that long ago that dealers were limited to just a few forms of advertising: print, radio and television. Then along came the Internet, which provided more opportunities to reach consumers including websites, third party listing sites, banner ads, PPC and e-mail. Soon, social networks began to pop up,…Continue
Added by Tony Orlando on May 27, 2016 at 5:16am — No Comments
Added by Ralph Paglia on May 26, 2016 at 7:30pm — No Comments
Until now, the conversation surrounding video in the retail automotive industry has primarily focused on two general concepts:
Are those really the only…Continue
Added by Aaron Wirtz on May 26, 2016 at 7:56am — No Comments
The subject of recalls has provided plenty of fodder for some in the media. Certainly, vehicle recalls are an explosive issue that places dealerships on the front lines of consumer anger and frustration. At the same time, dealers are also positioned to resolve the situation, restoring the consumer’s confidence in the…Continue
Added by Chris Miller on May 26, 2016 at 6:57am — No Comments
In this era of technology, everyday people come across are unique technology that blows the minds of the people and made them to wonder how can this be possible? The advancements of technology have touched greater heights in the field of gadgets and cars. Earlier people used key to lock and unlock the car but now all this can be done just by pressing a button. Just like a television channel changes with a soft touch on the remote, similarly car lock or unlock itself just by…Continue
Added by Anthony Tyler on May 26, 2016 at 12:57am — No Comments
Ever wondered as to why most companies tend to buy car on lease? If you observe carefully, you will find that most of the businesses seem to prefer getting their cars on lease. There has to be some reasons for it, isn’t it? Let us take a look at the core…Continue
Added by Kristin B Beasley on May 26, 2016 at 12:45am — No Comments
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…Continue
Added by Black Book on May 24, 2016 at 1:16pm — No Comments
Black Book, a division of Hearst Business Media that provides new- and used-vehicle valuation services and custom data licensing solutions, today announced a distribution agreement with Gauss Digital Marketing to leverage Bullseye Prospecting as a resource to streamline efficiencies and elevate profit potential in auto dealer customer campaigns.
Powered by Black Book, Bullseye Prospecting is a comprehensive, all-inclusive platform designed to help marketing agencies automate customer…Continue
Added by Black Book on May 24, 2016 at 1:15pm — No Comments
Added by Josh Whitlatch on May 24, 2016 at 11:00am — No Comments
For this week's Think Tank Tuesday, I interviewed Ray Bleser: owner of Northeastern Fine Jewelry.
Ray introduces a different way that he portrays his brand to instill trust in his customers. Many business owners still use price to advertise their brand; storytelling is a unique method that Ray uses to make sure that he is giving his customers the best service that they've had.
Added by Paul Potratz on May 24, 2016 at 8:30am — No Comments
The four bases that make up a baseball diamond can be directly related to the car shopper’s journey. We all know the path begins online. The final destination, or home base, is the dealership. The goal is to surpass all your bases and arrive back at home, or rather, get…Continue
Added by David Metter on May 24, 2016 at 7:43am — No Comments
Email marketing continues to be one of the most effective online marketing strategies that dealerships can conduct. In fact, nearly 75% of adults say that email is their preferred method of communication (Apogee…Continue
Added by Larisa Bedgood on May 24, 2016 at 4:36am — No Comments
Added by Jon Floyd on May 23, 2016 at 8:00am — No Comments
Use Twitter to its fullest potential! In this week’s Hard Facts, Samantha talks about how you can use Twitter to search for potential customers and engage with clients. Using this resource will ensure that you’re expanding your brand and business.
If you're an…Continue
Added by Paul Potratz on May 20, 2016 at 12:53pm — No Comments
Your files have been encrypted by TeslaCrypt. Your documents, photos,…
Added by Erik Nachbahr on May 19, 2016 at 10:35am — No Comments
For dealerships that are considering video marketing, or in the early stages of developing their video marketing strategies, we recommend starting with inventory videos. Inventory videos are a great way to attract and emotionally engage car shoppers. According to a recent Gallup study, “businesses that optimize this…Continue
Added by Gina Reuscher on May 19, 2016 at 5:07am — No Comments