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All ADM Member Blog Posts (8,585)

Marketing Is Not Just About the Digital

In the last five years, social media sites have become some of the most visited pages on the web. Sites such as Facebook and Twitter have completely changed the way we interact with society and with each other. Nowadays, when we want to know about the latest trends, follow the news or find out what parties and events are happening, we will often look to one of these social media sites. Therefore they are among the most…

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Added by David Preston on April 17, 2014 at 1:33am — No Comments

How to Find Affordable, Quality Cover for your High Performance Car

Owners of high performance cars may find it difficult to find suitable insurance for their vehicle, especially if they are modified or imported. The reason for this is not too many insurance companies will offer high performance vehicle insurance, and even if they do you will find that the premiums are much higher. There are ways in which motorists can reduce the cost of their…

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Added by David Preston on April 17, 2014 at 1:31am — No Comments

Why Should You Blog?

Blogs have become a cornerstone in digital marketing due to their ability to create a casual level of communication, which in turn increases conversation. Trust is built between the blogger and consumer through this dialogue, which allows dealers to provide them with a source to learn about their products in a trust worthy, information based atmosphere. To begin building this relationship you must first provide high-quality, pertinent content. Start off with the following blog topics, to…

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Added by Rebecca Ward on April 16, 2014 at 12:00pm — No Comments

Why Impression Management is Necessary When Using Social Networks

Leave a lasting impression brands

It is human nature to want to make a good impression. Whether we know it or not, we tend to influence the perception of others with a goal in mind by using impression management. It…

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Added by Amanda Ryan on April 16, 2014 at 9:11am — No Comments

Top 15 Questions To Ask Your Next Boss Before You Become Their Digital Marketing Manager

By Brian Pasch

The responsibilities of an Automotive Digital Marketing…

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Added by Brian Pasch on April 16, 2014 at 8:30am — 13 Comments

Want the REAL Reasons Women Buy from their Salesperson?

Welcome to Women’s Wednesday!

Dealers who “get it” know that the key distinction in optimizing sales to women is having exceptional sales advisors who offer exceptional service. But what does that really look like?

Women tell us directly through our car dealer review platform what works for them when interacting with a sales agent.  Below are their top 5 reasons for buying a car from them: 

  1. Trust  52.3%
  2. Being Respectful…
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Added by Anne Fleming on April 16, 2014 at 7:00am — No Comments

How to Convert Social Media Fans to Customers

You spend a lot of time updating and managing your social media sites, hoping to increase your fan base and engage past and future clients. But do you know how to convert those social friends into shoppers?  Make sure that you are doing all of the right things to convert your social media following into customers by adopting the following practices:

¨  Combine the right message with the right platform.

You can post messages on your social sites all day long, but if you’re…

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Added by Rebecca Ward on April 16, 2014 at 3:00am — No Comments

Driving Loyalty Is Inviting Vendor Partners To Join Their B2B Social Marketing Initiative. Do you Qualify?

WAAOL - All Automotive Advertising News All The Time

Social marketing plans often include B2C and B2B elements to take advantage of the…

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Added by Philip Zelinger on April 15, 2014 at 2:39pm — No Comments

Top 5 Best Practices when posting to eBay classifieds

Top 5 Best Practices on eBay Classifieds

With any new product and marketplace there’s a learning curve and we’ve recently gained more knowledge about what it takes to manage the “art” of posting to eBay classifieds. We want to share the Top 5 Best Practices we’ve learned over the last few weeks with you:

1.)  New eBay accounts require some “Seasoning” similar to the historical…

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Added by Jason Turner on April 15, 2014 at 1:30pm — No Comments

Do You Have Multiple Streams Of Income?

Do you have multiple streams of income? On this week's Think Tank Tuesday: learn how to uncover revenue opportunities you already have, build a long term strategy that is sustainable and create financial peace for your family. 

Added by Paul Potratz on April 15, 2014 at 11:30am — No Comments

Gubagoo’s Fast-Growing Chat and ‘Total Engagement’ Solution for Dealer Websites Goes Mobile

 

Dealerships can now track – and precisely target – the 40% of their site traffic that comes through smartphones and tablets; 1,100 dealers using Gubagoo report even higher chat-to-lead rates on mobile (74%) than on desktops

 

West Palm Beach, FL–April 15, 2014 Gubagoo announced today that its behavioral analytics-based chat and website engagement platform for dealer…

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Added by Crystal Hartwell on April 15, 2014 at 9:58am — No Comments

New Research: 1 in 6 Car Buyers Skips Test-Drive; Nearly Half Visit Just One (Or No) Dealership Prior to Purchase

DMEautomotive study provides fresh evidence that dealership avoidance is a new car buying “normal”

DAYTONA BEACH, Fla. – April 15, 2014 – It may be the second most expensive purchase of most people’s lives, but new research from DMEautomotive (DMEa) reveals that a growing number of Americans are bypassing test-drives – and making strikingly few visits to dealerships – in their car-buying…

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Added by Crystal Hartwell on April 15, 2014 at 9:30am — No Comments

FMLA: How and when you can Use It

Most often, when your employees are sick or life takes its toll, taking paid time off is adequate; however, there are times when  employees needs to take extensive time off for more serious issues. This is when the Family Medical Leave Act (FMLA) comes into play. FMLA took effect in 1993, in an effort to balance work and life with medical needs.  FMLA includes many regulations and provisions, which can make it hard to understand. The following simple information can help you begin to…

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Added by Rebecca Ward on April 15, 2014 at 8:30am — No Comments

Data Base Marketing Can Promote Social Media Beyond Facebook's Paid Ads And Newly Limited Organic Search

WAAOL - All Automotive Advertising All The Time

Automotive advertising agencies have learned to manipulate the changing…

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Added by Philip Zelinger on April 14, 2014 at 10:42am — No Comments

Spring Market Starts To Peak

Hello and welcome to this week’s edition of Beggs on the Used Car Market with used car valuation data trends from Black Book and Ricky Beggs. We trust the market has been good to each and every one of you as a buyer, a seller or a player in the lending side of the business. As I stood on the lanes this week I truly appreciate the comments that were made about the market strength, how some vehicles are identified and listed within the guides, and even the effects that actual VIN decoding…

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Added by John Sternal on April 14, 2014 at 7:55am — No Comments

How to make a banana into a bbq pork sandwich...with chips and a drink.

One of the best things about traveling is experiencing how other people run their businesses. 

It also allows you to have many different Sales presentations from many different people. This story is about how one motivated, knowledgeable and especially friendly Salesperson made a banana into a bbq pork sandwich.

 

I…

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Added by Leonard Buchholz on April 14, 2014 at 7:30am — 1 Comment

From the Trenches - A Better Way to Get Reviews

 

Would you write a review for a hairstylist while he or she was cutting your hair?



It's not enough to be against something; one must offer an…

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Added by Tom Gorham on April 11, 2014 at 2:00pm — 11 Comments

Are Your Leads Real Or Misleading?

Using a third-party provider for leads sounds like a great idea in theory. However you need to make sure that these leads you are getting are worth the money you are spending. Learn how to make the most out of using these other providers to ensure you are maximizing your possible leads.…

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Added by Paul Potratz on April 11, 2014 at 1:38pm — No Comments

The Power of Podcasts for Social Marketing

Automotive Advertising agencies recognize the value of consumer generated content to extend the reach and…

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Added by Philip Zelinger on April 11, 2014 at 10:15am — No Comments

Auto Parts Suppliers Fall under OSHA’s Focus

Due to hazards associated with the auto-parts-supplier industry, OSHA has launched a Regional Emphasis Program (REP) to improve conditions. The inspection program will last through January 2015, and will cover Alabama, Georgia, and Mississippi.

Most auto-parts suppliers can expect a comprehensive OSHA inspection within the next two years. Inspections will begin 30 days after notification letters have been mailed to applicable employers. At this point employers can contact their…

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Added by Rebecca Ward on April 10, 2014 at 7:30am — 1 Comment

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