All ADM Member Blog Posts (8,583)

Do you ever see that customer in your showroom on their mobile phone? Find out what behaviors they may be exhibiting to not miss out on potential sales.

Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn how to dominate mobile shoppers.

From your Friends at Douglas VW...



Don`t Forget...

 

*If you need help resetting the clock in your VW

please stop by & we will gladly reset it for you.



*Check out our awesome March Deals at DouglasVolkswagen…

The automotive industry is an exciting place right now, and March is full of new ideas. Here at ActivEngage, we love innovation and bringing you the top stories from around the web every week so you can know what to expect as the industry changes. In this week’s edition of the Top Ten, you’ll…

Automotive advertising agencies and marketing consultants often leverage their resources to maximize the R.O.I. from their auto dealer client’s advertising investments.  Since social marketing is powered by customers sharing their experiences online throughout their shopping, buying and ownership cycle it is logical that advertising agencies should rely on this viral media.…

Warranty work is a large part of any service department’s revenue. The recent announcement by the NHTSA mandating manufacturers to use specific labeling on recall notices could prove to be very helpful to dealers; helping them get the work faster and at a lower cost. However, there are challenges…

Automotive management tasked with the job of recruiting car sales people in addition to their other duties, often find themselves underachieving in terms of production. …

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We spend a lot of time trying to differentiate the Sales Process and Social Media Marketing. Yet, as a "seller by nature" I can't help but wonder, "Are the two really all that different?"…

INFOGRAPHICS DETAILS:

Sensible Social Media Daily Tactical Action Items Checklist

v2.0 For Regional and Local…

According to AutoMD.com, more than three-quarters of respondents to a 2012 car-buying attitude survey found that “78% now say that 10+ years (or until it dies) is the appropriate vehicle lifespan. Most telling is that over half say that a better economy would not change their habit of holding onto their vehicle longer.” 

You may feel shackled by this reality, but in fact you have much control over how the buy cycle influences your dealership. I can make such a statement because this…

Do you want to grow your business without working more? Find out ways to move the rocks in the road that are stopping you from moving forward. That's this week's tip on Think Tank Tuesday.

Part of my life was spent in Southeastern Oklahoma.  I remember teenage boys coming to the ranch dressed in their "good jeans" with a tucked-in "nice shirt" and driving their daddy's "dress truck".  The purpose was to show my aunties and uncles, that they were gentlemen and worthy of the responsibility of the social company of the young…

Okay ADMers get ready you will hear me talk a bunch about Automotive Loyalty And Reward Marketing. When I first started trying to get people involved in Social Media I was laughed at by a friend almost 4 years ago, she said "no one will ever do business on facebook or twitter..." I won't tell you who that was but more importantly let's talk about what is "next"... 

Loyalty Marketing is not an oil change package that you get from your warranty administrator. Loyalty Marketing is a…

I’m sure you’ve heard the phrase “Work your pay plan.” It doesn’t matter whether you held a position in sales, service, or parts, this advice has always been considered good. Towards the end of the month, when Sales Managers need those extra units sold on the weekends in order to hit bonuses from the…

Wildfires are responsible for destroying several hundred thousand acres of land all over the US every year. Firefighting crews are employed to protect land, forests, homes and lives. Unfortunately, wildfires are very dangerous and unpredictable. According to CDC over 200 wildland firefighters have lost their lives between 2001 and 2012 while doing their job. It is, therefore, vital that firefighters not only have the best training…

Apple has just released its latest “Play” into the automotive sphere.

CarPlay is Apple’s BRAND NEW in-car infotainment system which…

Here is this week's Used Car Market Report with analysis from Ricky Beggs and Black Book. Judging from the overall comments Black Book received this past week and the ultimate level of adjustments based on the auction results and…