Professional Community for Car Dealers, Automotive Marketers and Sales Managers
...then handling chats in-house isn't for your store.
There are a bunch of things that can be imperfect when a salesperson or BDC staffer takes a phone call. These…Continue
Added by Big Tom LaPointe on April 18, 2015 at 8:30am — No Comments
Editor’s Note: Repost from SEM professional Jon Miller, VP of Marketing at Marketo. Marketo is a…Continue
Breaking routines can be difficult but change can yield long term results. On this week's Hard Facts, Samantha explains why pressing the time clock should not always be priority.
Added by Paul Potratz on April 17, 2015 at 12:17pm — No Comments
Support the 2015 Go the Distance for Autism Bike Ride in North Jersey!
Ramsey Subaru is a proud to be a Sponsor for the 2015 Go the Distance for Autism Bike Ride. For 2015, the Go the Distance for Autism Bike Ride will be on May 31 at Bergen Community College, 400 Paramus Road, Paramus, NJ.…Continue
Added by Jonathan Morales on April 16, 2015 at 9:03am — No Comments
Many business owners struggle to balance their entrepreneurial duties with leveraging the their marketing dollars full…Continue
Added by Jonathan Floyd on April 16, 2015 at 5:30am — No Comments
At the end of March, Amazon announced the launch of what they’re calling “Amazon Home Services.” This new service by Amazon enables customers to order services for their homes without the inconvenience of having to search for these service providers, obtain references and obtain pricing. Services range…Continue
Added by Richard Holland on April 16, 2015 at 5:00am — No Comments
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.
In this week’s report, the Black Book editorial team identifies a continuation of strength, particularly for smaller car segments. Compact Cars (+0.52%), Entry-Level Cars (+0.45%) and Entry Mid-Size Cars (+0.15%)…
Added by Black Book on April 15, 2015 at 9:05am — No Comments
There's a stigma that comes with working in the automotive industry. It has had an effect over the years on a dealership's ability to retain high quality people, particularly on the sales floor. How can we solve this?
Before we can answer that question, it's important to understand why the…Continue
Added by J.D. Rucker on April 15, 2015 at 9:00am — No Comments
Consumers looking to purchase lease takeovers will utilize WeGoLook to complete auto inspections prior to the transaction.
WeGoLook announces it has…
Added by John Sternal on April 15, 2015 at 7:30am — No Comments
On this week's Think Tank Tuesday:
Added by Paul Potratz on April 14, 2015 at 1:58pm — No Comments
Volatility Remains for Lease Applicants Due to Increased Attention on Secondary Market
CINCINNATI, OHIO (April 14, 2015) – Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals for March tumbled to just 60.0% of lease transfer applicants, with the 2015 average off the average healthy pace at just 63.4%.
Lease credit approval volatility has been apparent over the last six months, with every other month surging above or below…
Social media can be somewhat of a battlefield, and, to some degree, companies are being attacked from all sides. On the one side, there’s a battle being waged with social media platforms as they attempt to monetize themselves by reducing the organic reach in an effort to make businesses pay for exposure. On the other side, companies fight for eyeballs with the content they pay for posting.
However, the content that most social media users really care about is user-generated content.…Continue
Added by Paul Moran on April 14, 2015 at 5:44am — No Comments
Black Book today announced that Barrett Teague has joined the company serving as Vice President of Lender Solutions. A 20-year automotive finance industry veteran, Teague is responsible for overseeing strategic operations to help Black Book’s automotive lender clients leverage vehicle data and collateral analytics for profitable portfolio management and expansion.
“We look forward to the leadership Barrett brings to the Black Book Lender Solutions team, especially given his…
Added by Black Book on April 13, 2015 at 1:53pm — No Comments
CarStory Market Reports named highest rated in Mobile Solutions category
Austin, Texas – April 13, 2015 – CarStory, the industry’s largest provider of crowdsourced data and analytics on used vehicles, announced today that it is the winner of a Dealer Marketing Magazine’s 2015 Technology…Continue
Added by Crystal Hartwell on April 13, 2015 at 11:49am — No Comments
When you have two people who have combined for over two decades of working with automotive website providers, you would think that they the company they would build together would be another website provider. It wasn't. There's a reason for this.
Search and social are the marketing venues we…Continue
From my linked in article list. Would love to get feedback on it.
I recently visited a dealer website after doing some research on a vehicle. I clicked the link to the site after doing a Google search and was almost knocked over when I arrived. I felt a rush of things coming at me and was somewhat overwhelmed. Something occurred to me. This experience is the same experience a customer dreads when going to visit a dealership in person. Here is a quick synopsis of what I…Continue
Added by Ray Lopez on April 13, 2015 at 7:10am — No Comments
Recalls can be lucrative service work for dealerships. However, when recalls are announced, most consumers aren’t informed that their vehicle is subject to a recall. As a result, an estimated “46 million cars with unfixed flaws” are currently driving around, according to a recent article in Automotive News. A new bill proposed in the Senate would mandate that…Continue
Added by Chris Miller on April 13, 2015 at 6:32am — No Comments
In the digital world, your merchandising takes place on your VDP Pages, making your VDP Pages one of (if not “the”) most valuable…Continue
Added by Timmy D. James on April 13, 2015 at 6:00am — No Comments
Need an extra push to meet your sales goals? If you haven't capitalized on tax refunds yet, now is the time. On this week's Hard Facts, Samantha covers last minute strategies to get people in the door.
Added by Paul Potratz on April 10, 2015 at 2:12pm — No Comments
You believe you finally have this e-Commerce thing down pat and you're getting serious about this m-Commerce thing (mobile) because you heard Google is going to start penalizing those sites that are not mobile optimized. Let me introduce…Continue
Added by Tom Gorham on April 10, 2015 at 2:00pm — No Comments