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All ADM Member Blog Posts (8,964)

Four Interesting Data Points About Car Dealers' Mobile Landing Pages

As mobile continues to emerge as the most important strategy component in digital marketing for savvy dealers, it's more than just driving mobile traffic and having a good mobile website solution. There's a psychology to it all that applies to the different way visitors engage with your web pages through…

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Added by Tyson Madliger on July 30, 2014 at 7:54pm — No Comments

7 Steps to Overcome Shopper Distrust

There’s an on-going struggle in the dealership community for winning a shopper’s trust. 

Why?

Because shoppers have a pre-conceived idea about what they will expect when arriving at a dealership. They expect to be the prey. They expect your sales team’s hawks to swoop down and engulf them in persuasive techniques. They expect that they will have…

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Added by Rebecca Kon on July 30, 2014 at 9:55am — No Comments

Maybe It's Contagious?

It's Not Too Late to Keep Your Ad Budget Healthy And Your Dealership Profitable

Stop valuing quantity over…

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Added by Paul Potratz on July 30, 2014 at 8:52am — No Comments

Driverless Cars are the Future?



Google and a number of other leading automotive manufacturers are working on the concept of driverless cars, a technology that can transform livelihoods by leaps and bounds. A major reason that fuels this concept is the increasing number of accidents that occur across the world. Using driverless can help reduce or even eliminate the incidences of accidents. Sounds perfect, doesn’t it? Here’s a look at how…

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Added by Bunny Punia on July 30, 2014 at 3:30am — No Comments

6 Ways to Not Suck on Facebook

You dedicate at least an hour of your day on your dealership’s Facebook business page. You chime in on posts about the auto industry, you change your profile and background photos, you post 8 times a day - YOU ARE COMMITTED. So why aren’t people liking your page?

 

The most successful businesses follow these 6 easy steps to ensure they aren’t sucking on Facebook:

 …

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Added by Lisandra Ramos on July 29, 2014 at 11:30am — No Comments

Top Audi Service Recognition Program Winners

Audi Huntsville, a dealership under the Hiley Group, proudly participated in the J.D. Power Customer Service Index (CSI) study. A study that helps indicate how customers view their …

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Added by Manny Luna on July 29, 2014 at 9:00am — No Comments

Ready to test your team’s knowledge of Creating an Appointment Culture?

Ready to test your team’s knowledge of …

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Added by Manny Luna on July 28, 2014 at 11:00pm — No Comments

AutoCon 2014 Announces "Best Practices" Focus and Format

AutoCon Launches “Your” Best Practices

Las Vegas, NV – The Third Annual AutoCon reinvents the automotive conference with a new and innovative format unlike any other industry event, which is attendee driven. 

The majority of AutoCon’s speakers and trainers are actual…

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Added by Ralph Paglia on July 28, 2014 at 4:30pm — 1 Comment

3 Ways to Stay on Top of Your Live Chat Game

Live chat can be a great way to generate leads and build lasting relationships with your shoppers. When customers click to chat, they want knowledgeable associates that will answer their questions and build their trust. However, that’s not always the case...and the worst part is you could be avoiding it!

Today I’ll be sharing three ways you can make sure your managed chat team is giving the kind of customer service that knocks your shoppers’…

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Added by Lisandra Ramos on July 28, 2014 at 11:37am — No Comments

Summer Market In Full Force While Heading To Fall

Welcome to this week’s edition of Beggs on the Used Car Market, with analysis from Ricky Beggs and Black Book. As the calendar is closing out the month of July the market is indicating a variety of actions. The smaller and more fuel efficient models are getting some attention again after softening for just over a month once the tax season expired. Even some of the six to eight year old…

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Added by Black Book on July 28, 2014 at 8:16am — No Comments

Auto/Mate Honored with Platinum Award in Auto Dealer Monthly's Dealers' Choice Awards

ALBANY, N.Y. – July 28th, 2014 – Auto/Mate Dealership Systems (http://www.automate.com), a premier dealership management system (DMS) provider, has received a "Platinum" award in the 2014 Auto Dealer Monthly Dealers' Choice Awards. This year marks the first time that Auto/Mate was honored with a top ranking in the magazine's annual award program that recognizes the industry's best product and service providers as selected by hundreds of…

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Added by Mike Esposito on July 28, 2014 at 6:16am — No Comments

Dealers' phones ring again ~ Rise in calls spurs more sales training!

It's back to the future for car shoppers, who now much prefer to contact dealerships with an old-fashioned phone call rather than via the Internet.

Two years ago, Internet sales leads were gaining on…

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Added by Manny Luna on July 27, 2014 at 10:30pm — No Comments

Why quality live chat? Why have a quality website?

The answer for the question of whether or not to have a top-notch live chat on your dealership is the same as having a sharp website: to convey information to your prospects in a manner that generates quality leads and ultimately sells more cars. It's really that simple. In the mid 90's, you could get away with a cut-rate website and impress your 20 Group with it when the technology was new. At that point, putting inventory…

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Added by Big Tom LaPointe on July 26, 2014 at 10:02pm — No Comments

Did Alan Ram Really Post About Having the Sales Floor Handle Leads Instead of the BDC and Close the Comment Section?

Alan, let me begin by saying that you are one of my favorite trainers and I highly recommend your training to any dealership.  Your training is exceptional. However....the vast majority of salespeople are not effective at handling Internet leads or phone calls. In fact, they are horrible at it.…

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Added by Mike Warwick on July 26, 2014 at 7:30am — 20 Comments

3 KPIs to Hold Your SEO Accountable

The bad part about search engine optimization in the automotive industry is that there are so many companies that report on what they do for SEO rather than what they're accomplishing with their efforts. We've seen this hundreds of times when bringing on new clients and it's time to set the record…

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Added by Paul Accinno on July 25, 2014 at 2:46pm — 3 Comments

You spend how much on coffee?

You can't expect to see an increase in overall sales if you're afraid to put money towards your advertising budget. Freeing up budget is easier than it sounds, especially if you know how your current allocation of funds should be laid out.

On this week's…

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Added by Paul Potratz on July 25, 2014 at 9:30am — No Comments

The Top Ten Auto News Stories of the Week: July 19 - 25

We love bringing you the top news stories and blogs for the auto industry each week! Staying up with the trends and changes in the industry and car buyer behavior makes our business better, and we know it can really revolutionize yours too! So enjoy these articles and pat yourself on the back for…

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Added by Rebecca Kon on July 25, 2014 at 7:10am — No Comments

How Your Dealership Can Use Schema.Org Markup to Stay Ahead of the SEO Curve



Ben Brockhaus-Hall, Cobalt SEO Specialist
by Ben Brockhaus-Hall, Cobalt SEO Specialist

More and more businesses are incorporating SEO into their marketing budgets every day and car dealerships are a big part of this emerging trend. In this new world where people Google everything before they buy, it is…

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Added by Cobalt on July 24, 2014 at 9:30am — 16 Comments

Is Your BDC The Result of a Failure in Training?

Here’s a question for you –

Is your BDC …

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Added by Alan Ram on July 24, 2014 at 9:30am — 2 Comments

Dealers engaging car buyers...

How does shopper NOT take action?

http://www.tysinger.com/new-Hampton-2015-Hyundai-Genesis-5.0L-KMHGN4JF8FU021962…

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Added by Ken Lees on July 24, 2014 at 8:53am — No Comments

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