Professional Community for Car Dealers, Automotive Marketers and Sales Managers
The Black Friday bug bit, and I'm offering 50% off my multimedia packages (including fully produced auto dealership radio ads, voice over services, and phone branding) through midnight CST tonight!
See all the deals at http://www.seriousvanity.com/options or email me if you'd like a quote on a custom order.
Use discount code BlackFriday…Continue
Added by Dana Detrick-Clark on November 27, 2015 at 12:30pm — No Comments
What Is Your Game Plan?
You spend a lot of time in meetings and discussing your strategies. On this week's Hard Facts, Samantha teaches you how to make sure everyone works together to reach your goals and ensure everyone is accountable.
Added by Paul Potratz on November 27, 2015 at 8:30am — No Comments
In the past, consumers were limited in their options when they had any sort of complaint or service issue with a particular business. Those options, however, have progressed and today’s consumers have moved on from phone calls and e-mails to air their complaints. They now turn to review sites and social…Continue
Added by Paul Moran on November 27, 2015 at 5:10am — No Comments
A quality live chat product on your dealership website is a great way to greet shoppers and start the sales or service experience. But if two to four percent of visits turn into a live chat conversation, it can show up as bounce in your Google Analytics reports when they submit lead…Continue
Added by Big Tom LaPointe on November 27, 2015 at 5:00am — No Comments
In a study published this month by Google’s Automotive division titled, “The 5 Auto Shopping Moments Every Brand Must Own,” it’s crystal clear that dealers need to have a strong mobile strategy in order to stay…Continue
Added by David Metter on November 27, 2015 at 4:30am — No Comments
360 Web Solutions provide a range of professional & affordable…Continue
Added by Khuram Saleem on November 26, 2015 at 6:44am — No Comments
If your dealership is able to take advantage of the right tools, you can easily tell which consumers are in the car-buying market and what vehicles they’re searching for. This knowledge, however, means your employees’ approach is key in making sure they attract potential customers instead of scaring them off. …Continue
Added by Joseph Little on November 25, 2015 at 4:00pm — No Comments
Google will look different for users due to its latest updates to Google+. Latest improvements focus on Communities and…Continue
Added by Joseph Little on November 25, 2015 at 12:07pm — No Comments
If you’re on any social media platform, there’s no doubt that you’ve seen or heard of a multitude of topics where someone somewhere was offended. Not counting obvious religious, political or other volatile topics - there are many that seem, well, baffling. Take for example, the University of Ottawa’s…Continue
Added by sara callahan on November 25, 2015 at 5:00am — No Comments
Twelve years ago, dealer Lou Bregou engineered the F&I department, but not its function, out of the dealerships he manages as part of Driver’s Village…Continue
Added by Jim Leman on November 24, 2015 at 1:14pm — No Comments
What do you want from SEO? If I had to guess, I'd say "more traffic" or "more leads" are at the top of your goals list.
The problem is, those…Continue
Added by Paul Potratz on November 24, 2015 at 11:09am — No Comments
Added by Ralph Paglia on November 24, 2015 at 7:02am — No Comments
Point in case: Doug Demiro, a former manager of Porsche Cars North America, and now author of a popular column on automotive website Jalopnik, answered a…Continue
Added by Mike Gorun on November 24, 2015 at 5:56am — No Comments
From Los Angeles, Chip Perry said his goal as the new CEO of TrueCar Inc. will be…
Most of the time the goal of a dealership's advertising is to reach car shoppers and convince them to visit your store. But what about the customers who are already in your dealership? You're probably thinking there's no need to advertise to them. If they're in your showroom, there's a pretty good chance you can close…Continue
Added by David Metter on November 23, 2015 at 5:27am — No Comments
Volkswagen of America held its annual Retail Qualification Championship at the Lago Mar Resort in Fort Lauderdale, Florida last week. As one of the Top 12 certified Pre-Owned Sales Consultants, I was invited to Florida to compete.
Volkswagen rolled out the red carpet for their Top 12…Continue
Added by Bradley Paschal on November 21, 2015 at 11:16am — No Comments
Four Keys to Success on Instagram
Want to sell more cars and reach more potential shoppers with Instagram? This week, special guest Tori Hoffman has the four keys to success on Instagram.
Added by Paul Potratz on November 20, 2015 at 2:30pm — No Comments
Unless you’ve been in hibernation for the past few weeks, you’ve undoubtedly been barraged with news and opinions about the VW Recalls. Regardless of the intent of Volkswagen, it’s quite fascinating to observe the polarizing reactions by owners of the diesel engine carrying cars. No doubt the government…Continue
Added by Chris Miller on November 20, 2015 at 4:58am — No Comments
Nobody ever said selling cars was easy. Price negotiations, steep competition, and consumers with high…