Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Back in the bad old days of car sales, if you planned to buy a car, the first thing you’d do is… put off the process for three months to a year! Finally, when your old beater started costing far more to fix than the monthly payments on a new car, you’d pick up a copy of the Consumer Reports annual new car issue, grab the Autos section of the Sunday newspaper and start doing your homework.
Usually, you’d start with the model. “Hmmm, it needs to fit me, the wife and three…Continue
Added by Jim Barisano on September 15, 2014 at 1:30pm — No Comments
Agent, you’ve been recruited on a mission to activate your dealership’s website and convert more browsers into buyers. There are three immediate tasks you must complete in order to do so. There’s no time to waste.
When your dealership’s website opens on a browser, what is the first thing customers see?…Continue
Added by Lisandra Ramos on September 15, 2014 at 12:37pm — No Comments
The Detroit Bureau Reports on Least and Most Expensive Areas for Car InsuranceContinue
Added by Ralph Paglia on September 15, 2014 at 10:00am — No Comments
A recent Wall Street Journal article titled “Car Sellers Refine Pitch to Women” revealed that more women are driving than men. In fact, there are 105+ million women on the roads today, as opposed to 104+ million men and more elderly women are holding on to their driver’s license (USA Today, Nov. 2012). As the relationship women have with their cars tightens, it’s time the industry takes notice and adjusts their pitch to reflect a more engaging “hello."
So how can a…Continue
Added by Anne Fleming on September 15, 2014 at 9:30am — No Comments
FOR IMMEDIATE RELEASE
Urbandale, IA--September 15th, 2014--Flick Fusion (www.flickfusion.com), the industry's leading video marketing provider, today introduced Timeline Marketing, a powerful tool that allows auto dealer personnel to update new and existing videos with dealership marketing messages in the form of banners and overlays. With a few simple clicks, inventory and dealership videos on both the dealer's website and on…Continue
Added by Brian Cox on September 15, 2014 at 8:48am — No Comments
Thanks for tuning into this week’s edition of Beggs on the Used Car Market, with data and insights from Ricky Beggs and Black Book.
The movement in the market continues, and pretty much as was expected. The average segment change for both the cars and the trucks was at -$73 and -$64 respectively, a greater decline for both pieces of the market than the prior week. For the cars it was a very similar…Continue
Added by Black Book on September 15, 2014 at 8:26am — No Comments
I recently read a fantastic article that an HR Professional wrote about her experience buying a MINI. The article itself focused on lessons…Continue
24.9% of all car loans were 73 to 84 months long during the first quarter of 2014 according to Experian. This number continues to grow compared with just a few years ago. And while delinquencies are still at historic lows, how can auto lenders determine when vehicles entering their portfolio are expected to reach a position of equity?
Black Book is working with auto lenders to take a close look at comparative collateral data in order to spot this trend. The company recently…
Added by Black Book on September 15, 2014 at 6:17am — No Comments
There are many stories of young kids or teens starting successful businesses. And there are as well the simple stories of kids mowing lawns or washing cars to earn extra money while their friends are out playing. A similar story gained…Continue
Added by Mike Gorun on September 15, 2014 at 5:30am — No Comments
Direct Mail Is Alive And Well…Continue
Added by Paul Potratz on September 12, 2014 at 12:39pm — No Comments
Added by Cobalt on September 12, 2014 at 10:12am — No Comments
Added by Boryana Gramatikova on September 12, 2014 at 5:30am — No Comments
Todd Morgan Beamer (November 24, 1968 – September 11, 2001) was an American software salesman passenger aboard United Airlines Flight 93 which was hijacked as part of the September 11 attacks in 2001. He was one of the passengers who tried to reclaim the aircraft from the hijackers, leading them to crash it into a field in Stonycreek Township near Shanksville, Pennsylvania.…Continue
Added by Manny Luna on September 11, 2014 at 2:30pm — No Comments
Web developers started touting the benefits of the responsive website content since the dawn of smartphones, but it was more for functionality rather than increased visibility. It wasn't until 2011 and 2012 when large companies like Google started promoting the concept that the SEO world opened their eyes…Continue
Added by Paul Accinno on September 11, 2014 at 1:00pm — No Comments
We previously talked about optimizing images for SEO. It's important to know that you need more than just putting up a website, blog, video or image to get immediate results or visitors. There are many factors to making your site visible. At this point, your blog or website is just a shell. Here you will learn more…Continue
Added by Manny Luna on September 11, 2014 at 12:30pm — No Comments
Normally I would answer this in an instant and say that your list of customers and prospects as well as your relationship to that list is your most important business…Continue
Added by Bobby Hunt III on September 11, 2014 at 12:00pm — No Comments
There’s no doubt that service absorption is vital to the health and livelihood of many dealer’s financial statements at the end of the month.…Continue
The Automotive Advertising Experts show is hosted by Philip Zelinger, the President of Ad Agency Online, LLC.
Philip will be joined by…Continue
Added by Philip Zelinger on September 10, 2014 at 1:25pm — No Comments
Added by Paul Potratz on September 10, 2014 at 9:00am — No Comments