Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

All ADM Member Blog Posts (9,254)

Mike Martinez, CMO of DMEautomotive, to Present at the 2014 DrivingSales Executive Summit; and DMEa Selected as a Finalist for the 2014 Innovation Cup

Mike Martinez’s presentation, “Smartphones and the Purchase Game,” was selected by a panel of auto dealers; joins an agenda that also includes keynotes from digital expert and best-selling author Brian Solis; SEO ‘Wizard’ Rand Fishkin; eMarketer’s lead digital auto analyst, Mike Hudson; Kellogg School of Management marketing professor Florian Zettelmeyer, and online marketing pioneer, Bryan Eisenberg

 

Daytona Beach, FL – September 30, 2014 –…

Continue

Added by Crystal Hartwell on September 30, 2014 at 8:58am — No Comments

8 in 10 Dealers Agree the Ideal Sales/Finance Process Should Be Two Hours or Less



New dealership survey from eLEND Solutions underscores pain points for dealers in Sales/F&I process; 80% report their Sales/Finance process takes two hours or longer

Mission Viejo, CA – September 30, 2014 – A new survey of dealerships* from eLEND Solutions underscores what most dealers know already, that the sales and finance process takes much longer than it should:  80% report their process goes on…

Continue

Added by Crystal Hartwell on September 30, 2014 at 7:43am — No Comments

BLACK BOOK LENDER SOLUTIONS EXPANDS ROSTER OF LOAN ORIGINATION SYSTEM PROVIDERS

Black Book announces the integration of its vehicle valuation data into a number of today’s leading providers of loan origination systems used by auto lenders. Recent integrations include Credex, Compass Technologies and FNI (Financial Network Inc.).



This continued expansion of Black Book data throughout industry loan origination systems allows lending decisions to be made in less time and with lower costs, thus accelerating the approval process. These operational efficiencies,…

Continue

Added by John Sternal on September 30, 2014 at 6:34am — No Comments

Good Customer Service?

Is your car dealership doing everything possible to keep your customers satisfied and happy?  Now, more than ever, your reputation for building relationships and retaining customers may depend on your company’s focus on providing the very best customer service.

 

How is good customer service…

Continue

Added by Mike Gorun on September 30, 2014 at 5:00am — No Comments

Should You Go For The Used Or New Honda Cars? How to Make the Right Choice

In Baton Rouge, you will find people debating on whether they should go for used Honda cars or the new ones. There are some people who buy old cars and they have nothing to complain about. The old cars prove worth while buying since they have already passed the test for quality considering the electrifying performance that they have shown for ages. Other people will hear nothing about these old and used cars, and they would rather spend a fortune but have a new Honda car.

Trusted…

Continue

Added by Agnes Marylinn on September 29, 2014 at 11:38pm — No Comments

The Best Advertising Analysis Tools Focus on Traffic, Leads, and Sales

It's very easy to get caught up in the big picture.

We're always told to look at the big picture. It's usually more easily accessible, particularly for car dealer personnel who have a thousand things they must get done every month. One could even…

Continue

Added by Peter Martin on September 29, 2014 at 10:30am — 1 Comment

Auto/Mate Integrates DMS with MaximTrak F&I Suite, Boosting Auto Dealer F&I Performance and Profits

FOR IMMEDIATE RELEASE

ALBANY, N.Y. – September 29th, 2014 – Auto/Mate Dealership Systems (http://www.automate.com) announced today the integration of its dealership management system (DMS) with MaximTrak Technologies' F&I Suite. Auto dealers using both systems may now benefit from a real-time, bi-directional exchange of information that speeds up the F&I…

Continue

Added by Mike Esposito on September 29, 2014 at 10:18am — No Comments

Chat on dealer websites up 75% over two years

The number of car dealers with live chat software on their websites has jumped dramatically in the past couple of years.

According to dealermarketshare.com, about 37% of the 34k dealer websites had code from a chat provider, up…

Continue

Added by Big Tom LaPointe on September 29, 2014 at 10:00am — No Comments

What You Can Do with $100 to Promote Your Dealership!

As social media continues to grow, it’s about time it gets its own line item on your advertising budget. I’m not saying you need to totally replace other advertising means, but just that you need to trim a small portion off and dedicate it to social media.

As an example, I want to share with you a case study of a Valentine’s Day contest we did with…

Continue

Added by Rob Hagen on September 29, 2014 at 8:00am — 4 Comments

Making Journeys Enjoyable for Your Kids with Car Safety Seats

Journey by car is usually a great experience if you are going on a holiday, especially if you are travelling with your family. It becomes even more enjoyable if you have a kid with you.…

Continue

Added by Tim Kaye on September 29, 2014 at 1:28am — No Comments

Less is More in Calls-to-Action on Dealer Websites

The past two years has seen a decrease in the number of website leads for many dealers. We're getting more visitors and fewer people filling out lead forms. The trend has caused what I've seen as an increase in the number of calls to action on pages, particularly on inventory pages. This is a…

Continue

Added by J.D. Rucker on September 28, 2014 at 3:15pm — 7 Comments

A True Customer is Yours Across the Board

We are creatures of habit. Unfortunately, the habits of the general population has changed over the last decade to create a separation between where they buy cars and where they have them serviced.

What's more unfortunate is that dealers have really started pushing in the same…

Continue

Added by Jon Lamb on September 28, 2014 at 2:37pm — No Comments

Stop Doing These Five Things and People Will Stop Unliking Your Page

Losing a friend stinks; losing a client costs you money; people unliking your Facebook page is both! Historically, people have had a somewhat negative opinion of car dealers in general, and not many of them want to be friends with a dealer on Facebook. However, when you get the chance to build that relationship, that relationship that may one day lead to a sale, so don’t…

Continue

Added by Rob Hagen on September 28, 2014 at 1:01pm — No Comments

Fiat 500's Turbo: Fuel Efficiency and Added Performance!

A Turbo Fiat 500, who would've thought? 

It's extremely common these days for even the smallest of cars to have Turbo for added performance and well the new Fiat 500 Turbo is a prime example of that. The all-new Fiat 500 Turbo is equipped with a 1.4L 16V MultiAir Turbo Engine producing 135hp and a 150 lb-ft…

Continue

Added by Jonathan Morales on September 28, 2014 at 7:00am — No Comments

Why Chat is Becoming More Popular for Car Shoppers

Every day, we hear about how forms on websites are generating fewer leads than they once did. It's a shift that has been happening for the last couple of years, which is surprising because business has been up at most dealerships across North America.

Some say that it's the technology that…

Continue

Added by Jeffery Sterns on September 28, 2014 at 12:25am — 3 Comments

Dealer Marketing Magazine Asks: Who Invented Online Car Shopping?

12 Great Events in Automotive History…

Continue

Added by Ralph Paglia on September 26, 2014 at 10:30pm — 2 Comments

Rust Never Sleeps, and Neither Does Change

Change is now the rule when it comes to the world of retailing cars. It has been since 2008-09, when the Great Recession and its terrible consequences created an Automotive Depression never before seen: too few buyers, too many cars for sale, sitting on lots, not moving, not selling, just collecting rust. I recall flying into Detroit during the worst of those years and seeing row after row of unsaleable new cars parked on airport lots. Just parked.

The entire industry was… Continue

Added by Brian Chee on September 26, 2014 at 8:19pm — No Comments

You Can't Optimize Two Dealers in the Same City with the Same Make

I can already hear the vendors scrambling to put together their rebuttals. I'm not going to dwell on the issue, but it's an important one to note.

For most dealers, it's okay to be in the mix. As long as you're on the first page on Google for the major keywords, you're doing just fine. Aggressive…

Continue

Added by J.D. Rucker on September 26, 2014 at 6:47pm — 2 Comments

Are you looking in the right places?

Is your dealership struggling…

Continue

Added by Paul Potratz on September 26, 2014 at 1:48pm — No Comments

The Top Ten Auto News Stories of the Week: September 20 - 26

It’s the end of the month and quarter! We know you are all probably super busy closing deals, but don’t forget to stay updated on this week’s top automotive blogs and news articles we’ve put together just for you!…

Continue

Added by Rebecca Kon on September 26, 2014 at 8:40am — No Comments

ADM Blog Topics by Tags

Monthly Archives

2014

2013

2012

2011

2010

2009

2008

2007

1999

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Google Automotive Network Targeted Placement Ads

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

© 2014   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service