Professional Community for Car Dealers, Automotive Marketers and Sales Managers
We all understand the importance of connecting with consumers which is why we spend a tremendous amount of money engaging, communicating, retaining and converting whatever traffic we can attract.
The Days of Walk-Ins Is Over
Years ago (starts sounding a bit like the beginning of a StarWars movie) all we wanted our sales departments to do is get customers in-the-door, feet on the ground, people in the showroom so we can communicate face-to-face, display our ability to…Continue
Added by Jason Silberberg on September 17, 2014 at 1:15pm — No Comments
Live chat success does not happen on its own. Success happens when live chat is flawlessly incorporated into your dealership’s daily processes. And one of those daily processes is lead follow-up.
As soon as a chat lead hits your CRM, you need to have a team promptly following up with that shopper. You can have the most amazing chats in the world, however if your staff is not properly following up with your online shoppers, it won’t matter if you…Continue
Added by Rebecca Kon on September 17, 2014 at 1:12pm — No Comments
ADP Dealer Services announces new Financing…Continue
Added by Ralph Paglia on September 17, 2014 at 9:30am — No Comments
Throughout history, public relations professionals have assisted companies in gaining exposure and getting the right message to the right audience at the right time. In the past, PR agencies relied on connections with journalists, media contacts and industry publications to relay relevant company news. With the…Continue
Added by sara callahan on September 17, 2014 at 7:00am — No Comments
Added by Manny Luna on September 17, 2014 at 12:00am — No Comments
For most people, driving a Mercedes, BMW or Ford is like a dream come true. You can take your partner by your side and enjoy a joy ride on a laidback evening. However, this scenario can be changed if you meet with an accident on the road. According to the 2012 Motor Vehicle Crashes: Overview by the National Highway Traffic Administration (NHTSA), in 2012 more than 33,000 people in the US lost their lives in different road crashes, up…Continue
Added by Katie Smith on September 16, 2014 at 11:30pm — No Comments
Back in the bad old days of car sales, if someone planned to buy a car, the first thing he or she’d do is… put off the process for three months to a year! Finally, when the old beater started costing far more to fix than the monthly payments on a new car, they’d pick up a copy of the Consumer Reports annual new car issue, grab the Autos section of the Sunday newspaper and start doing some homework.
Usually, they’d start with the model. “Hmmm, it needs to fit me, the wife…Continue
Added by Jim Barisano on September 16, 2014 at 1:16pm — No Comments
Does your brand have a unique…Continue
Added by Paul Potratz on September 16, 2014 at 1:09pm — No Comments
Innovation Cup recognizes the most innovative dealership solutions of 2014; finalists CarWars, DMEautomotive, Gubagoo, LotLinx and Pearl Technologies to present their solutions at the 2014 DrivingSales Executive Summit
Salt Lake City, UT – September 16, 2014 - DrivingSales today announced that five finalists have been selected for the fifth annual…Continue
Added by Crystal Hartwell on September 16, 2014 at 9:41am — No Comments
In the kids’ books, “Where’s Waldo,” children are challenged to find the main character, Waldo, hidden within large groups of other people or other situations where finding him is often a challenge – and always a delight.
We have our own Waldo here, though he goes by the name of Jim Kristoff, and when customers find him, they too are delighted. Jim has a unique way of getting car dealers excited about selling more cars than they…Continue
Added by Jeff Cotton on September 16, 2014 at 9:00am — No Comments
TalkSmart integrates advanced telephony into Gubagoo’s analytics-driven website chat and communications platform
Added by Crystal Hartwell on September 16, 2014 at 8:58am — No Comments
Recently, Dataium, the world’s largest compiler of online automotive shopping behavior, released a guide on the top 7 ways dealers can improve their online marketing. We’re going to look at 3 that we feel are top priority.
“During major shopping seasons, 1/3 of all dealer traffic came from mobile…
Added by Amanda Meuwissen on September 16, 2014 at 8:23am — No Comments
Can you actually profit off your lease? You can, but it would likely need to be a truck. Swapalease.com, the nation’s largest online car lease marketplace, believes lessees in certain trucks still hold a positive equity position with a few months left in the term. In fact, the company believes it is a large reason why demand has increased for truck leases with less than eight months on the contract.
Compact SUVs and all Pickup trucks have held strong pricing positions through the…
Added by John Sternal on September 16, 2014 at 6:57am — No Comments
Bob visits a website searching for a new vehicle. As he filters down to the model he is considering, he is confronted with a seemingly endless list of stock photos with similar prices. Frustrated at the lack of information, he leaves and attempts his search on another site just to get the same…Continue
Added by Brian Cox on September 16, 2014 at 5:00am — No Comments
Agent, you’ve been recruited on a mission to activate your dealership’s website and convert more browsers into buyers. There are three immediate tasks you must complete in order to do so. There’s no time to waste.
When your dealership’s website opens on a browser, what is the first thing customers see?…Continue
Added by Lisandra Ramos on September 15, 2014 at 12:37pm — No Comments
The Detroit Bureau Reports on Least and Most Expensive Areas for Car InsuranceContinue
Added by Ralph Paglia on September 15, 2014 at 10:00am — No Comments
A recent Wall Street Journal article titled “Car Sellers Refine Pitch to Women” revealed that more women are driving than men. In fact, there are 105+ million women on the roads today, as opposed to 104+ million men and more elderly women are holding on to their driver’s license (USA Today, Nov. 2012). As the relationship women have with their cars tightens, it’s time the industry takes notice and adjusts their pitch to reflect a more engaging “hello."
So how can a…Continue
Added by Anne Fleming on September 15, 2014 at 9:30am — No Comments
FOR IMMEDIATE RELEASE
Urbandale, IA--September 15th, 2014--Flick Fusion (www.flickfusion.com), the industry's leading video marketing provider, today introduced Timeline Marketing, a powerful tool that allows auto dealer personnel to update new and existing videos with dealership marketing messages in the form of banners and overlays. With a few simple clicks, inventory and dealership videos on both the dealer's website and on…Continue
Added by Brian Cox on September 15, 2014 at 8:48am — No Comments
Thanks for tuning into this week’s edition of Beggs on the Used Car Market, with data and insights from Ricky Beggs and Black Book.
The movement in the market continues, and pretty much as was expected. The average segment change for both the cars and the trucks was at -$73 and -$64 respectively, a greater decline for both pieces of the market than the prior week. For the cars it was a very similar…Continue
Added by Black Book on September 15, 2014 at 8:26am — No Comments