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All ADM Member Blog Posts (9,500)

How Customer-Centric is Your Dealership? Take the Test!

We are well into December. It's time to take stock of your year and your accomplishments. It’s definitely time to have fun and to be mindful of what is ahead. As we turn the corner into a new year, 2015, today’s Women’s Wednesday you are invited to take a short, interactive quiz to evaluate where there is room to expand your dealership’s customer excellence. And in doing so, your competitive…

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Added by Anne Fleming on December 17, 2014 at 9:57am — No Comments

END-OF-YEAR LEASE DEALS; MONTHLY PAYMENT MINDSET FUEL RISING LEASE CREDIT APPROVALS ENTERING DECEMBER

Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during November continued to increase, fueling even more end-of-year momentum for lease applications and vehicle exchange rates. November saw an approvals rate of 84.2%, the second-highest monthly lease approvals rate during 2014 (August saw 85.7%).



The monthly approvals rate was driven by early holiday lease campaigns and offers, with a rising number of lessees exchanging vehicles from brands…

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Added by John Sternal on December 17, 2014 at 8:07am — No Comments

What Exactly Are We Selling?

Market To A Lifestyle

Each person leads a different lifestyle than the next so stop with the general ads and start getting more specific! 

Make your audience feel like you're speaking directly to them. Talk about the tough trucks on your lot and…

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Added by Paul Potratz on December 16, 2014 at 9:00am — 1 Comment

BIGGEST MISPERCEPTION WHEN SHOPPING FOR AN END-OF-YEAR CAR LEASE: OUTGOING MODEL YEAR IS CHEAPER

Conventional wisdom among many end-of-year car shoppers is to choose the outgoing model year in order to save a few dollars. However, an analysis by nationwide car lease marketplace, Swapalease.com, shows consumers can often get a better lease deal if they opt for the incoming model year, even in December when end-of-year negotiating heats up.

 

For example, consumers can lease a 2015 Toyota Camry for $293.71 per month, compared to a new 2014 model priced at $319.22. A 2015 Chevrolet…

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Added by John Sternal on December 15, 2014 at 11:23am — No Comments

Stop Viewing it as Reputation Management and more Like Identity Marketing

Reputation management has been around for longer than the internet. It's not new. In the past, it's been considered public relations, branding, customer service, word of mouth; the list of different components associated with old school reputation management is huge.

In the automotive industry, it's…

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Added by Peter Martin on December 15, 2014 at 10:13am — No Comments

Unusual Seasonal Activity

Hello and welcome to this week’s Used Car Market Report, with data and insights from Black Book. Thank you for tuning in and your interest in Black Book’s insight into the market for the past week. And what a week it has been with our editors tracking and reporting the used market, working on some residual forecasting for the lease and risk markets and also getting specific details into a couple of…

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Added by Black Book on December 15, 2014 at 9:09am — No Comments

Did your last marketing campaign feature a dedicated landing page?

Have you ever received an email from a company, liked what that email had to say, clicked a link to a website for more information, only to be sent to a website with absolutely no relevance to what you were interested in from the email? I know I have. After clicking around for a while, hoping to find what you’re looking for, you’ll typically give up and move on to more important things. From a marketing perspective, this is no good.

We’re always trying to reduce the amount of time and…

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Added by Byron Tyers on December 15, 2014 at 6:44am — 2 Comments

Don’t Be So Serious!

A little over a month ago, a couple of employees at a car dealership in Illinois published a music video on YouTube titled “Keys In A Box,” which parodied a sketch from Saturday Night Live.

These two individuals proceeded to have a great time and showcased their dealership…

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Added by Brian Cox on December 15, 2014 at 6:30am — No Comments

Are You Fully Prepared?

Mobile Is Dominating



Get ready, Google is making it even more obvious to see if a site is mobile friendly or not. With everyone relying so heavily on their phones today, it is an absolute necessity to have a mobile platform if you want to compete.



This week on Hard Facts, learn the specific criteria Google looks for to give your site that…

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Added by Paul Potratz on December 12, 2014 at 1:21pm — No Comments

Proactive Live Chat

Added by TERRY GIBSON on December 11, 2014 at 2:16pm — No Comments

WestJet: A No Holds Barred Customer Loyalty Strategy

Last year, WestJet pulled off an elaborate scheme whereby flight passengers met with a virtual Santa at the gate to share any Christmas wishes. Upon arrival, these passengers were beyond delighted to discover the very gifts they had just wished for circling the baggage carousel. The whole caper was filmed and…

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Added by Richard Holland on December 11, 2014 at 5:00am — No Comments

3 Horrifying Fails of Dealership Follow-Up Emails

Your dealership follow-up process impacts the effectiveness of everything from your live chat service to your advertising efforts. Without proper follow-up, shoppers don’t buy...and then your dealership doesn’t make any money.

With that in mind, and you might want to sit down for this...after doing some research, I’ve discovered a horrifying…

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Added by Rebecca Kon on December 10, 2014 at 12:33pm — 1 Comment

R.I.P Organic Reach: Now Let’s Talk About Engagement

Answers to your burning questions about Facebook’s big changes—and what you can do next 

With a single blog post, Facebook sent tremors through the marketing community in…

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Added by Paul Mirek on December 10, 2014 at 10:30am — 13 Comments

How To: Handling The Showrooming Customer At Your Dealership – AutoMotion Webinar

Showrooming has taken over the automotive industry with mobile customers changing the way in which dealerships interact with consumers:

  • Are customers shopping your competitors right on your showroom floor?
  • Has your dealership become over-run with smart phone engaged consumers, and you…
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Added by Josh Knutson on December 10, 2014 at 7:30am — No Comments

Saving Money is Often a Matter of Saving Time

In the car business, we often look to increase sales while decreasing spend. We're a budget-conscious industry, so that normally means spending less money and doing things manually. In many cases, that's fine. In some instances, the money saved by doing things manually actually costs a dealership more in…

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Added by Jim Jabaay on December 9, 2014 at 10:48pm — No Comments

Don't Mix Business With Personal

A Little Known Fact About Facebook



Having trouble managing both your personal and business updates on Facebook? Thinking about creating a separate personal Facebook page solely for business purposes? You don't have to. There's a very simple tool you can use to ensure you send the proper content to the right audience.



On this episode of…

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Added by Paul Potratz on December 9, 2014 at 2:05pm — No Comments

7 Strategies for Your Fixed Operations "Space Race"

I was thinking this morning about how rockets and Fixed Operations Customer Management are related. With all the news about the different companies striving to become the next NASA, it reminded me that we are all in a "Space Race" even though I know that the two subjects seem completely unrelated and are not even in the same Encyclopedia volume.

And I submit for your consideration that driving a rocket into space and good Customer Service…

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Added by Leonard Buchholz on December 9, 2014 at 1:26pm — No Comments

BLACK BOOK EXPANDS JARED KALFUS’ ROLE TO INCLUDE ACTIVATOR SALES DIVISION LEADERSHIP

Black Book® announced today that it has promoted Jared Kalfus to Senior Vice President of Sales where he will expand his current role overseeing Data Licensing and Lender Solutions to now include the sales team of Black Book’s Activator Division. The promotion further   solidifies Black Book as the leading provider of data and insight to the broader automotive industry, which relies on data-driven solutions to serve customers across every aspect of the automotive supply chain.



With…

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Added by Black Book on December 9, 2014 at 7:06am — No Comments

Scion Selects 3 Birds to Energize its Dealer Communications Program

All-new Scion Showroom digital newsletter offers new way for brand to communicate with dealers and staff

Chapel Hill, N.C., December 8, 2014 – Building on proven experience in consumer-focused branded messaging, 3 Birds is honored to announce its selection as the exclusive provider for…

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Added by Paul Mirek on December 8, 2014 at 2:08pm — No Comments

Auto/Mate Adds Rates, Residuals and Rebates to Desk/Mate, Providing Auto Dealers with Instant Incentive Information

FOR IMMEDIATE RELEASE

ALBANY, N.Y. – December 8th, 2014 – Auto/Mate Dealership Systems (http://www.automate.com) announced today the addition of rates, residuals and rebates information to its Automotive Management Productivity Suite (AMPS®) Desk/Mate module. Dealerships that use Auto/Mate's desking solution now have access to real-time lease rates, residuals, manufacturer…

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Added by Mike Esposito on December 8, 2014 at 10:15am — No Comments

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