Professional Community for Car Dealers, Automotive Marketers and Sales Managers
The American auto industry's sizzling sales pace this past…Continue
Added by Ralph Paglia on October 9, 2015 at 3:30pm — No Comments
As usual around this time of year, I like to remind automotive industry professionals everywhere that Twitter is a GREAT learning tool during the conference season, thanks to so many attendees who tweet valuable information they learn during the speaking sessions. So if you missed this week’s Digital Dealer 19 conference, no worries, I put this recap together just for you!
So take a few minutes out of your busy day - sit…Continue
Last month, in an effort to maximize recall completion percentages, FCA US announced that it would offer $100 gift cards, or extra trade incentives, to owners of recalled vehicles if they come in and get the work done. This is the perfect opportunity for FCA US dealers to piggyback on this OEM program to…Continue
Added by Chris Miller on October 9, 2015 at 6:00am — No Comments
Cricket was actually the original betting sport a long time before football and even horse racing, requiring an act of parliament to control cricket betting all the way back in the 17th century. Cricket is now played professionally by over 100 countries and as one of the most internationally focused sports around it tends to give us that patriotic feeling when we bet. With a game structure that can range from a whole test series that can last 6 weeks to individual 6 balls over’s there are so…Continue
Creating a culture of strong communication can make or break your dealership. And great communicators just seem to have a way with people. Strong leaders understand the importance of good communication for building strong partnerships and are able to authentically connect with customers. People gravitate toward people who are…Continue
Added by Joseph Little on October 8, 2015 at 11:30am — No Comments
Car shopping 20 years or so ago involved checking out ads in the local newspaper, taking a day to drive from dealer to dealer, and learning about hot deals through television advertising.
Fast forward to today.…
Added by Michael Meyers on October 8, 2015 at 11:15am — No Comments
There’s no doubt that people are in love with their phones. As a result, memes and jokes constantly circulate the Internet about how some people no longer participate in “normal” activities because they simply can’t put down their phones. People aren’t reading newspapers anymore - at least not in print - and they’re…Continue
Everything nowadays can be started or stopped with a simple flick of a switch. Seems like that now the world can be run on your fingertips. From news to games apps, there are plenty of apps available for the mobile user but what's there for car lovers. Well, if you explore your mobile device, you will come to know about the countless car app's available on your device to guide you while on-the-go. Here are some of the best mobile apps for car lovers that keep you informed…Continue
Added by Rahul Paul on October 7, 2015 at 12:30am — No Comments
Here's How To Autoresponders into a Powerful Sales Tool!
Too many dealerships are guilty of having poor e-mail autoresponders. You’re missing an amazing sales opportunity if your autoresponder is lacking. Watch now to generate more sales, build more trust, and skyrocket engagement with these simple steps.…Continue
Added by Paul Potratz on October 6, 2015 at 1:34pm — No Comments
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.
Black Book recognizes that depreciation patterns for cars and trucks have remained constant over the past several months, with cars facing heavier price declines than trucks in most segments. However, it’s interesting to note that Luxury, Near-Luxury and Prestige Luxury cars…Continue
Added by Black Book on October 6, 2015 at 12:25pm — No Comments
The ability to target traffic to specific behavior and keyword searches is invaluable. Well, Google is now following in the footsteps of Facebook and Twitter and on September…Continue
Local SEO has become one of the most important focuses in the digital marketing community. This means it's only natural for everyone to take notice and rethink strategy when Google makes an update to its local Map Pack results.
In its latest update, which occurred around August 6, 2015, Google…Continue
Added by Mark Frost on October 6, 2015 at 6:30am — No Comments
Comprehensive digital marketing solution offers new tools to measure marketing effectivenessContinue
Added by Paul Mirek on October 5, 2015 at 7:07am — No Comments
As our younger car buyers get older and online culture creeps steadily toward becoming predominantly mobile, mobile technology may very well overtake other methods of getting a car dealer's message to the right automotive consumers at the right time.…Continue
Added by Ralph Paglia on October 4, 2015 at 5:30pm — No Comments
Customers agree that the quality and timing of your emails matter. Learn how to use customer match campaigns on Facebook and Google to find your highest value customers this week on Hard Facts.
Added by Paul Potratz on October 2, 2015 at 1:30pm — No Comments
Is there value in a mobile app for your dealership? The true value lies in mobile engagement. Mobile engagement is the act of reaching a user through your app’s messaging capabilities. This is known as Push Notifications, Location Based Messages, Targeted Messages and Direct Communication Messages. Dealers can use mobile engagement to deliver positive brand experiences, keep users informed and build valuable, long-term relationships. Engagement…
Added by Matt Kuczka on October 2, 2015 at 11:24am — No Comments
Redesigned 3birdsmarketing.com offers streamlined look at new dealer solutions and Accelerators launching at Digital Dealer 19Continue
Added by Paul Mirek on October 2, 2015 at 7:00am — No Comments
Over the past six months Google has begun penalizing or rewarding search page rankings based on comparative page load speeds. This isn’t just a minor tweak the web giant slipped into one of their routine algorithm releases. They actually patented the concept half a decade ago. Here…Continue
When you think of all the things that go into making your dealership a success, communication ranks at the top of the list. In fact, without good communication—both inside the dealership and with your customer base—you’ll likely suffer unnecessary losses in sales, employees, and customers. And while it’s one…Continue
When it comes to data, marketers across all industries are becoming technically savvier. They seek better ways to use data to improve customer experiences. They are collecting more on-line data to power digital marketing strategies. Big Data, social media data, and real-time data are part of everyday strategy discussions. And new technologies to reach these goals are on everyone’s radar.
When companies put data at the center of their marketing decisions they…Continue
Added by Michael Meyers on October 1, 2015 at 12:51pm — No Comments