Most car owners are keen to preserve the good looks and the bright finish of their beloved cars for many years so that it seems as if just driven out from the showroom. They use some paint protection films and coatings right from the first day of vehicle ownership so that the paint and the gloss remain intact for a long time by withstanding the stress of constant use and weather exposure. It is the only way to…

Search Engine Optimization (SEO) involves creating relevant, keyword-focused content that helps improve your website’s visibility in organic search results for – purposefully – the things you sell. Keyword stuffing for the cities you service is somewhat old school.

The SEO process includes new landing pages,…

The world has witnessed drastic changes in just a few short months. The economic fallout from the COVID-19 pandemic has impacted nearly 50 million workers since the end of February, according to Mark Zandi, chief economist at Moody’s Analytics in a recent CNBC1 report.

While Moody’s also believes “the COVID-19 recession is over1,” automotive dealers of every size should be taking this time to review every aspect of their business to ensure maximum readiness for when the…

Topic Expert: Jeremy Anspach, CEO of PureCars

Background: New-car inventory at the beginning of June was down by a third, compared to the same time last year, according to research from Edmunds.com. At the same time, June auto sales climbed about 3.3% from May, although they are down by 30% compared to a year earlier, according to estimates from Cox Automotive. So, what IS moving as we head into July? Jeremy Anspach…

How Auto Sales Fared in Q2 2020 Amid Pandemic…

More Automotive Social Media Marketing Ideas

With the recent corona outbreak, everything has come to a halt – except social media marketing. 

How well do you retain sales staff?  The average annual turnover rate for salespeople in our business is 67 percent, according to Automotive News.

That’s an alarming statistic when you…

Leading Digital Advertising Platform Helping Auto Dealers Drive Consumer Demand From COVID-19

ATLANTA, July 1, 2020 -- PureCars, a leading provider of digital marketing and advertising insights for automotive dealers, today announced it has…

Detroit automakers dominated J.D. Power’s marquee study of new-vehicle quality for the first time, with Fiat Chrysler Automobiles NV’s Dodge becoming the first domestic brand to lead the rankings in…

As hard as we try to increase recall completions, there always seems to be a bump in the road. We may soon be in for a pretty big one from the used-car market and there are plenty of signs pointing to this having a major effect on both dealerships and consumers.

According to a recent article in…

NBCUniversal And Sky Set Leadership For One Platform Global Advertising and Partnerships…

1. Red Zone Foreign Countries--aka Negative them Out
2. Eliminate Smart Bidding
3. Move Settings for Display off of Recommended
4. Turn off App Ads
5. Use the same Google My Business login that you use for your My…

Economic collapse occurs very quickly without anyone even predicting it.

One of the causes of economic collapse is the surprise element of it. For the vast majority of people, it is highly difficult to spot the…