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All ADM Member Blog Posts (8,942)

The Best Defense Against Getting Conquested is an Aggressive Offense

It's as cliche as it comes. The best defense is a good offense. The best offense is a good defense. We've heard it a dozen times in different contexts, not the least of which are sporting events like football. As strange as it may seem, the saying has its most profound meaning when it pertains to car…

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Added by Jon Lamb on July 23, 2014 at 1:40pm — No Comments

BLACK BOOK ADDS ANIL GOYAL TO EXECUTIVE TEAM

Black Book announces the addition of Anil Goyal to its executive team serving as Vice President of Analytics and Strategic Relationships. Best known for providing timely, independent and accurate vehicle valuation data, the addition of Mr. Goyal enables Black Book to broaden its reach into data and trend analysis for customers in a variety of leading industries.



Mr. Goyal comes to Black Book with a deep background in strategy and has held a number of senior positions in the…

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Added by Black Book on July 23, 2014 at 11:32am — No Comments

Big Time Deals at Douglas Infiniti - Check this out! ala Ken Beam

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***Learn all about this offer here.

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Ken Beam


Digital Marketing Director

Douglas Auto…

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Added by Ken Beam on July 23, 2014 at 11:22am — No Comments

What's the NEW TOP Reason Women Buy?

Today's Women’s Wednesday we are focusing on the new top reason women are buying from their sales advisor. Trust has always trumped price when it comes to buying from a sales advisor, but now, in our latest mid-year #bigdata report directly from women's reviews, “trust” no longer has the top spot.

R-E-S-P-E-C-T! Aretha Franklin couldn’t define it better. Respect is now the #1 prerequisite to trust in the formula to selling to women.

The top 5 reasons women buy from their sales…

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Added by Anne Fleming on July 23, 2014 at 11:00am — No Comments

Here's What You Really Need to Know About Your Website's Bounce Rate, And It's Not What You're Thinking...

Actually, scratch that. 

This isn't just going to be about Bounce rate, but all of your…

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Added by Michael Cirillo on July 23, 2014 at 7:53am — No Comments

WANT TO LEASE A CAR ONLINE? MANY U.S. CAR SHOPPERS “WOULDN’T EVEN KNOW WHERE TO LOOK”

Online shopping for purchasing a car has never been more popular. But what about if you want to compare leases through an online channel? According to participants of a recent survey from Wantalease.com, many respondents wouldn’t even know where to start.



Executives at Wantalease.com and its sister marketplace, Swapalease.com, were curious about how average drivers feel about the online research and shopping process on a new lease.…

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Added by John Sternal on July 23, 2014 at 7:01am — No Comments

Latest Technological Innovations for Environment Friendly Cars

Aiming for a new greener planet, top brands are now investing for environmentally friendly cars, also referred to as green cars or eco-friendly cars. These cars are considered safe for their low emission of carbon that are hazardous for climatic conditions and…

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Added by Tim Kaye on July 23, 2014 at 5:43am — No Comments

I think it's broken..

Still not making more money?

Have you tried everything but still can't increase your profits? If you're struggling to bring in more money--even with all of your current marketing…

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Added by Paul Potratz on July 22, 2014 at 8:26am — No Comments

Your Dealership's Staff Wants a Culture of Appreciation

A dealership is often a high-stress environment, and if you don’t have a viable plan to show your employees that you appreciate them, you’re going to have to hire and re-hire over and over and over again…ad infinitum.

So how do you typically show your employees that you appreciate them for their work? The money. You give your team monetary incentives in return for…

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Added by Rebecca Kon on July 21, 2014 at 1:10pm — No Comments

Gas Prices Decline And So Does The Market

Here are the latest trends and insights on the used car market according to Black Book data and Ricky Beggs. The market continues the more traditional seasonal movements and for the first three weeks of July the average change amount has increased within the cars and trucks. This past week the cars average segment change was -$68 as compared to the previous two weeks of -$56 and…

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Added by Black Book on July 21, 2014 at 1:00pm — No Comments

What Car Dealers Need to Know About Content Marketing

Automotive SEO

Dealerships are facing an uphill battle in the fight to reclaim search rankings from third-party listings, as well as the attempt to win customers through social media. For both automotive SEO and social media marketing, however, content is the…

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Added by Mark Frost on July 21, 2014 at 12:03pm — 2 Comments

Inbound Marketing: How To Win Customers By Influencing People

Lead > Contact > Show > Sell (LCSS).

That is the very definition of Automotive Inbound Marketing.

Have you ever noticed that the vendors in the automotive marketing space who are…

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Added by Larry Bruce on July 21, 2014 at 7:00am — 7 Comments

How to buy online - car seats, baby car seats and more

The best thing to do when online is to go on and shop for all that is called for. One usually ships for merchandise that are specific to home, kitchenette or vehicle related stuff. It is because they can be bought without the need of feel of it by the customer, to be trusted. As in, how would you get satisfied by a thing such as a car seat to buy. No one needs that, and that is the reason that these products sell…

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Added by Siddhartha Rahut on July 21, 2014 at 4:42am — No Comments

Let Data Drive Pretty Much Everything in Your Marketing

First, a mini-rant. It will make sense why I'm starting with a rant before getting to the meat of the issue.

I was on the phone with a social client and their prospective search marketing provider the other day when I was blindsided by ignorance. It wasn't what I expected from a company…

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Added by J.D. Rucker on July 20, 2014 at 10:00am — 1 Comment

Mobile Marketing and Traditional Internet Marketing

Auto Dealer owners and managers must work to make sure that they are ready for the increasing number of people who now access the Internet from their mobile devices.  This shift has taken place over the last five years and is likely to continue.  In fact, it is expected that by 2014, that mobile Internet use, will overtake desktop internet use.  In some ways this may mean some dramatic changes in how dealerships market themselves.  Websites will need to be optimized for a mobile experience,…

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Added by Mike Maggs on July 20, 2014 at 6:00am — No Comments

Chat Should Fill the Gaps

One of the most disturbing trends we're seeing on dealer websites is when they use chat areas as another contact form. It's true that chat is a way to generate leads, but when collecting contact information is the primary goal, the whole point of chat is missed.

Here are some things that we have…

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Added by Jeffery Sterns on July 20, 2014 at 3:19am — No Comments

Don't use that tone of voice with me

Recently, certain companies have faced major scrutiny for poor handling of customer concerns. How you treat customers is a reflection on how your business operates as a whole.



This week on Hard…

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Added by Paul Potratz on July 18, 2014 at 11:40am — No Comments

Gary Marcotte Joins 3 Birds Marketing’s Board of Advisors

Former AutoNation Senior VP of Marketing will advise 3 Birds with over 25 years of industry experience

CHAPEL HILL, North Carolina (July 17, 2014) –  Gary Marcotte has joined 3 Birds Marketing’s board of advisors, effective immediately.

Marcotte is most noted for his…

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Added by Emily Douglas on July 17, 2014 at 12:30pm — 1 Comment

BLACK BOOK & FITCH RATINGS RELEASE LATEST VEHICLE DEPRECIATION REPORT

Used Vehicle Depreciation Rates Rise To Recession Levels

Depreciation rates on used vehicles are nearing levels not seen since the recession, though the trend will soon reverse and likely lead to marginally higher losses for U.S. auto ABS, according to the latest joint vehicle…

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Added by Black Book on July 17, 2014 at 12:00pm — No Comments

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