Professional Community for Car Dealers, Automotive Marketers and Sales Managers
It is said that people buy with their emotions. However, what really happens is a mix between influential information and emotional cues.
MarketingProfs provides some great insight about the different degrees of…Continue
Added by Rebecca Kon on December 18, 2014 at 7:00am — No Comments
Despite the many tools available and the best of intentions, many dealerships struggle with providing ongoing professional development for their staff. Whether it’s because of the volume of customers that need handling; lack of time; or worry about taking a technician or salesperson out of commission – even for a short…Continue
Added by Richard Holland on December 18, 2014 at 6:30am — No Comments
We are well into December. It's time to take stock of your year and your accomplishments. It’s definitely time to have fun and to be mindful of what is ahead. As we turn the corner into a new year, 2015, today’s Women’s Wednesday you are invited to take a short, interactive quiz to evaluate where there is room to expand your dealership’s customer excellence. And in doing so, your competitive…Continue
Added by Anne Fleming on December 17, 2014 at 9:57am — No Comments
Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during November continued to increase, fueling even more end-of-year momentum for lease applications and vehicle exchange rates. November saw an approvals rate of 84.2%, the second-highest monthly lease approvals rate during 2014 (August saw 85.7%).
The monthly approvals rate was driven by early holiday lease campaigns and offers, with a rising number of lessees exchanging vehicles from brands…
Added by John Sternal on December 17, 2014 at 8:07am — No Comments
Market To A Lifestyle
Each person leads a different lifestyle than the next so stop with the general ads and start getting more specific!
Make your audience feel like you're speaking directly to them. Talk about the tough trucks on your lot and…Continue
Conventional wisdom among many end-of-year car shoppers is to choose the outgoing model year in order to save a few dollars. However, an analysis by nationwide car lease marketplace, Swapalease.com, shows consumers can often get a better lease deal if they opt for the incoming model year, even in December when end-of-year negotiating heats up.
For example, consumers can lease a 2015 Toyota Camry for $293.71 per month, compared to a new 2014 model priced at $319.22. A 2015 Chevrolet…
Added by John Sternal on December 15, 2014 at 11:23am — No Comments
Reputation management has been around for longer than the internet. It's not new. In the past, it's been considered public relations, branding, customer service, word of mouth; the list of different components associated with old school reputation management is huge.
In the automotive industry, it's…Continue
Added by Peter Martin on December 15, 2014 at 10:13am — No Comments
Hello and welcome to this week’s Used Car Market Report, with data and insights from Black Book. Thank you for tuning in and your interest in Black Book’s insight into the market for the past week. And what a week it has been with our editors tracking and reporting the used market, working on some residual forecasting for the lease and risk markets and also getting specific details into a couple of…Continue
Added by Black Book on December 15, 2014 at 9:09am — No Comments
Have you ever received an email from a company, liked what that email had to say, clicked a link to a website for more information, only to be sent to a website with absolutely no relevance to what you were interested in from the email? I know I have. After clicking around for a while, hoping to find what you’re looking for, you’ll typically give up and move on to more important things. From a marketing perspective, this is no good.
We’re always trying to reduce the amount of time and…Continue
A little over a month ago, a couple of employees at a car dealership in Illinois published a music video on YouTube titled “Keys In A Box,” which parodied a sketch from Saturday Night Live.
These two individuals proceeded to have a great time and showcased their dealership…Continue
Added by Brian Cox on December 15, 2014 at 6:30am — No Comments
Mobile Is Dominating
Get ready, Google is making it even more obvious to see if a site is mobile friendly or not. With everyone relying so heavily on their phones today, it is an absolute necessity to have a mobile platform if you want to compete.
This week on Hard Facts, learn the specific criteria Google looks for to give your site that…
Added by Paul Potratz on December 12, 2014 at 1:21pm — No Comments
Last year, WestJet pulled off an elaborate scheme whereby flight passengers met with a virtual Santa at the gate to share any Christmas wishes. Upon arrival, these passengers were beyond delighted to discover the very gifts they had just wished for circling the baggage carousel. The whole caper was filmed and…Continue
Added by Richard Holland on December 11, 2014 at 5:00am — No Comments
Your dealership follow-up process impacts the effectiveness of everything from your live chat service to your advertising efforts. Without proper follow-up, shoppers don’t buy...and then your dealership doesn’t make any money.
With that in mind, and you might want to sit down for this...after doing some research, I’ve discovered a horrifying…Continue
Answers to your burning questions about Facebook’s big changes—and what you can do next
With a single blog post, Facebook sent tremors through the marketing community in…Continue
Added by Josh Knutson on December 10, 2014 at 7:30am — No Comments
In the car business, we often look to increase sales while decreasing spend. We're a budget-conscious industry, so that normally means spending less money and doing things manually. In many cases, that's fine. In some instances, the money saved by doing things manually actually costs a dealership more in…Continue
Added by Jim Jabaay on December 9, 2014 at 10:48pm — No Comments
A Little Known Fact About Facebook
Having trouble managing both your personal and business updates on Facebook? Thinking about creating a separate personal Facebook page solely for business purposes? You don't have to. There's a very simple tool you can use to ensure you send the proper content to the right audience.
On this episode of…
Added by Paul Potratz on December 9, 2014 at 2:05pm — No Comments
I was thinking this morning about how rockets and Fixed Operations Customer Management are related. With all the news about the different companies striving to become the next NASA, it reminded me that we are all in a "Space Race" even though I know that the two subjects seem completely unrelated and are not even in the same Encyclopedia volume.
And I submit for your consideration that driving a rocket into space and good Customer Service…Continue
Added by Leonard Buchholz on December 9, 2014 at 1:26pm — No Comments
Black Book® announced today that it has promoted Jared Kalfus to Senior Vice President of Sales where he will expand his current role overseeing Data Licensing and Lender Solutions to now include the sales team of Black Book’s Activator Division. The promotion further solidifies Black Book as the leading provider of data and insight to the broader automotive industry, which relies on data-driven solutions to serve customers across every aspect of the automotive supply chain.
Added by Black Book on December 9, 2014 at 7:06am — No Comments