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All ADM Member Blog Posts (10,239)

Website Design Packages

The Affordable Brochure Website Design Packages and Website Designers. Get a Brochure Website Design Packages Quote Now.

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Added by Khuram Saleem on November 26, 2015 at 6:44am — No Comments

Don’t Creep Out Your Shoppers

How to Track Consumer Behavior and Leverage What You Learn

If your dealership is able to take advantage of the right tools, you can easily tell which consumers are in the car-buying market and what vehicles they’re searching for. This knowledge, however, means your employees’ approach is key in making sure they attract potential customers instead of scaring them off. …


Added by Joseph Little on November 25, 2015 at 4:00pm — No Comments

This Week in Social Media

Social Media News for the Week of November 23

Brand-New Google+ 

Google will look different for users due to its latest updates to Google+. Latest improvements focus on Communities and…


Added by Joseph Little on November 25, 2015 at 12:07pm — No Comments

In this Age of Extreme Political Correctness, Should Businesses Care?

If you’re on any social media platform, there’s no doubt that you’ve seen or heard of a multitude of topics where someone somewhere was offended. Not counting obvious religious, political or other volatile topics - there are many that seem, well, baffling. Take for example, the University of Ottawa’s…


Added by sara callahan on November 25, 2015 at 5:00am — No Comments

F&I Without F&I Office

Jim Leman | WardsAuto

Twelve years ago, dealer Lou Bregou engineered the F&I department, but not its function, out of the dealerships he manages as part of Driver’s Village…


Added by Jim Leman on November 24, 2015 at 1:14pm — No Comments

Navigating SEO: How to Create Content That Attracts Links

What do you want from SEO? If I had to guess, I'd say "more traffic" or "more leads" are at the top of your goals list.

The problem is, those…


Added by Timothy Martell on November 24, 2015 at 11:30am — 1 Comment

Here's Some Important Things You Missed

With All the New Things Everyday, It's Easy to Get Overwhelmed!
With all the new flashy technologies being developed everyday, we get caught up in the hype and miss the basics. This week, Paul is focusing on what you may have missed that's costing you leads and sales.…

Added by Paul Potratz on November 24, 2015 at 11:09am — No Comments

Edmunds Projects Record Car Sales Volume for November 2015

Car shopping destination today released its November 2015 new car sales forecast, which projects that 1,331,415 new cars and trucks will be sold in the U.S. in November for an estimated Seasonally Adjusted Annual Rate (SAAR) of 18.3 million.
Both the volume and SAAR are…

Added by Ralph Paglia on November 24, 2015 at 7:02am — No Comments

Want to Know Why Consumers Don’t Trust Us?

The reason that consumers don’t trust us is simple… the messages we send them aren’t believable.


Point in case: Doug Demiro, a former manager of Porsche Cars North America, and now author of a popular column on automotive website Jalopnik, answered a…


Added by Mike Gorun on November 24, 2015 at 5:56am — No Comments

Chip Perry, Former AutoTrader CEO Goes To TrueCar

TrueCar Hires Chip Perry As New CEO, Seeks To Rebuild Dealer Trust

After leaving AutoTrader in 2013, Perry was president and CEO of RentPath.

From Los Angeles, Chip Perry said his goal as the new CEO of TrueCar Inc. will be…


Added by Ralph Paglia on November 24, 2015 at 3:30am — 1 Comment

Not in My Backyard! How to Protect Your Turf with a Geofence

Most of the time the goal of a dealership's advertising is to reach car shoppers and convince them to visit your store. But what about the customers who are already in your dealership? You're probably thinking there's no need to advertise to them. If they're in your showroom, there's a pretty good chance you can close…


Added by David Metter on November 23, 2015 at 5:27am — No Comments

2015 Volkswagen RQC

Volkswagen of America held its annual Retail Qualification Championship at the Lago Mar Resort in Fort Lauderdale, Florida last week.  As one of the Top 12 certified Pre-Owned Sales Consultants, I was invited to Florida to compete.  

Volkswagen rolled out the red carpet for their Top 12…


Added by Bradley Paschal on November 21, 2015 at 11:16am — No Comments

How to Sell Cars on Instagram

Four Keys to Success on Instagram

Want to sell more cars and reach more potential shoppers with Instagram? This week, special guest Tori Hoffman has the four keys to success on Instagram.

Added by Paul Potratz on November 20, 2015 at 2:30pm — No Comments

VW Recalls: The Polarizing Effect on Consumers

Unless you’ve been in hibernation for the past few weeks, you’ve undoubtedly been barraged with news and opinions about the VW Recalls. Regardless of the intent of Volkswagen, it’s quite fascinating to observe the polarizing reactions by owners of the diesel engine carrying cars. No doubt the government…


Added by Chris Miller on November 20, 2015 at 4:58am — No Comments

Dealerships: 4 Data-Driven Ways to Target Car Owners with Personalized Offers


Dealerships: 4 Data-Driven Ways to Target Car Owners with Personalized Offers

Nobody ever said selling cars was easy. Price negotiations, steep competition, and consumers with high…


Added by Larisa Bedgood on November 19, 2015 at 11:00am — 1 Comment

Win Big! Refer a Dealer to PowerDealer

The holidays are right around the corner. Are you feeling festive (or lucky)?


PowerDealer has a special opportunity for you!


From now until December 1st, you have an opportunity…


Added by Kris Rosychuk on November 19, 2015 at 7:00am — No Comments

What’s Exceptional About Your Dealership? Share THAT with Women Buyers

Last time, we discussed not selling cars like they are “power tools” in your advertising. You know, “the best this, the best that”— it is so cliché and it doesn’t resonate with women. Here are four recommendations to ensure that your sales approach doesn’t fall into the “power tool sales” category, but rather, speaks to women about what’s important to them:…


Added by Anne Fleming on November 18, 2015 at 2:10pm — No Comments

Don't Blame it On Your ISP: Why Your Slow Internet May Not Be Slow At All

"This Internet connection is too fast!" said No One Ever. In fact, 'slow Internet' is one of the top employee frustrations, according to a recent study by Deloitte. Is there anything worse than arriving at work, all motivated to tackle an important work project, only to discover the Internet is down? Slow Internet can be detrimental to your dealership's productivity, profitability and employee morale.


Sometimes the problem does lie with your ISP. But in many cases, a…


Added by Erik Nachbahr on November 18, 2015 at 1:07pm — No Comments

This Week in Social Media

News for the Week of November 16

Pinterest Visual Search Launched

Pinterest lovers, rejoice!  The new visual search has launched, which means users can now search for items that appear in pins…


Added by Joseph Little on November 18, 2015 at 12:45pm — No Comments

Educated Consumers are Empowered Customers

Knowledge is Power

Today’s consumers are more educated than ever, and that plays an enormous role in how they interact with your dealership and what they expect when they set foot onto your showroom floor. It’s important your dealers are prepared to interact with a generation that has access to endless information online and prefers utilizing it by researching their options…


Added by Joseph Little on November 18, 2015 at 8:00am — No Comments

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