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All ADM Member Blog Posts (9,723)

Here Is a Marketing Idea for April

Has Your Creative Hit A Roadblock?

  • Are you willing to take risks and have fun with your creative?
  • What can you do to make your website more engaging?
  • Would you like some tips on how to make the most out of your commercials, websites and your showroom?

On this week's Think Tank Tuesday, I cover…

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Added by Paul Potratz on March 31, 2015 at 1:53pm — No Comments

How to Get the Phone Number... Asking Web Leads for a Phone Number

Even the BEST dealership in the nation only converts 15% of their online leads into sales, while the average dealership is hovering around the 5% mark (converting 1 in 20 leads).

A large number of leads aren’t providing phone numbers, but the data teaches us to get these people on the phone if we want even a chance at selling them.  Keep these 3 concepts in mind when asking for a customer’s phone number.

1. Keep it short.

As you’re…

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Added by Ben Laurent on March 31, 2015 at 1:29pm — No Comments

CallSource Manages Nearly One Million Calls a Month for OEMs/Dealer Groups, a 100% Increase Year Over Year; Automotive Veteran Bill Bieser Joins as VP Strategic Accounts

 

Bieser brings 25+ years of automotive sales experience to the company that invented call tracking; CallSource has tracked over one billion calls since inception

 

Westlake Village, Calif. – March 31, 2015 - CallSource, the U.S. leader in call management, tracking, and training, today announced its call management volume for its OEM and enterprise group…

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Added by Crystal Hartwell on March 31, 2015 at 8:26am — No Comments

DMEautomotive Offering New Services to FCA US LLC MarketCenter

 

 

 

DMEautomotive’s innovative mobile app, call management program and parts lead generation now available to Alpha Romeo, Chrysler, Dodge, Fiat, Jeep and RAM dealers



Daytona Beach, FL – March 31, 2015
– DMEautomotive today announced that it is adding services to its long-standing relationship with the Fiat Chrysler Automobiles (FCA) MarketCenter, an online marketplace designed for Alpha…

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Added by Crystal Hartwell on March 31, 2015 at 8:10am — No Comments

Automotive Sales Could Grow 24% if Retail Experience Improved

 

 

56% would buy more often if the dealership process was not so difficult

New research from DrivingSales identifies how the growing gap between consumer expectations and the current automotive buying process is suppressing car sales volume



New York – March 31, 2015 – Automotive sales could grow up to 24% if the retail…

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Added by Crystal Hartwell on March 31, 2015 at 7:28am — No Comments

BLACK BOOK NAMES CHRIS DU TOIT VP, PRODUCT MANAGEMENT

Black Book, a leading provider of electronic data and insight to the automotive industry, today announced the appointment of Chris du Toit to vice president, Product Management. The announcement was made by Tom Cross, president of Black Book, and the appointment is effective immediately.



In this newly created role, du Toit has responsibility for leading product strategy and product management for all Black Book product offerings. du Toit will focus on enhancing existing products as…

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Added by Black Book on March 31, 2015 at 7:03am — No Comments

Internet Marketing Tips And Tricks Anyone Can Use

Internet Marketing Tips And Tricks Anyone Can Use

There are a lot of different things that go…

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Added by Jonathan Floyd on March 30, 2015 at 7:00am — No Comments

Cars.com Employee Responds To The Internet Sales 20 Group Invite…And Dealers Do NOT like it!

Cars.com Employee Responds To The Internet Sales 20 Group Invite...

Unfortunately, Chip Withrow responded to the Video Invite to set the record straight for 200+ dealers at the Internet Sales 20 Group in New York May 18-20 

I don't think that AutoTrader.com and Cars.com will respond.…

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Added by Sean V. Bradley on March 29, 2015 at 7:46pm — 1 Comment

How to Keep Your Digital Marketing Organized and Vendors Held Accountable

As we work with more and more dealers, we're starting to see some trends in the way that digital marketing is being handled. In some cases, dealers aren't fully aware of everything they're supposed to be getting from their vendor partners. This can be challenging because most vendors that we've seen over…

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Added by Erika Kay Simms on March 29, 2015 at 8:59am — 2 Comments

How To Set Up Your Marketing Like A SuperHero!

How To Set Up Your Marketing Like A SuperHero!

The first thing I…

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Added by Jonathan Floyd on March 28, 2015 at 8:19am — No Comments

Attention Autotrader, Cars.com, Car Gurus, Edmunds, Kelley Blue Book, Autobytel, Carsdirect & TrueCar…

http://www.InternetSales20Group.com 856-546-2440

#IS20G #NewYork

Attention Autotrader, Cars.com, Car Gurus, Edmunds, Kelley Blue Book, Autobytel, Carsdirect & TrueCar…

Car Dealers, I have worked with over 900+ dealerships and I have to tell you that one…

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Added by Sean V. Bradley on March 27, 2015 at 8:56pm — No Comments

Do You Know The Truth?

Google has come up with a new factor to include when calculating rank and this time it has nothing to do with mobile. On this week's Hard Facts, see what your company needs to be doing to stay on top.

Added by Paul Potratz on March 27, 2015 at 11:28am — No Comments

How to Make Your Digital Dealership Inviting for Non-English Speakers

American online communication predominantly uses text in English. However, depending on your dealership’s location, your customer base could have more non-English…

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Added by Rebecca Kon on March 26, 2015 at 2:45pm — No Comments

Over 254,000 Tons Of Waste Unleashed By Credit Card Processing

Over 4,000,000 Trees

Every year retailers, institutions, and small businesses use more than 254,100 TONS of paper to print non-recyclable receipts on thermal paper using a standard credit card terminal.

Considering it takes 17 trees to make 1 ton of paper, it only takes a simple calculation to realize that's 4,318,000 trees we're cutting down for paper receipts each year (254,000 x 17) - trees that could be…

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Added by Virgil Stanphill on March 26, 2015 at 8:00am — No Comments

Broad Strength In The Market

Introducing the new Black Book Market Insights, a weekly report capturing the latest vehicle valuation trends straight from the auction lanes and reported as it happens by Black Book’s team of editors. The data, trends and insights delivered weekly in this report will help you make the right decisions to identify growth opportunities and maximize profit potential. This week is the second issue, covering the latest trends and data impacting the automotive industry here in late…

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Added by Black Book on March 26, 2015 at 7:34am — No Comments

Retention, Loyalty or Acquisition Marketing?

We all want new customers. And it’s certainly mandatory to retain a customer to create a loyal one. But how we market our dealerships is increasingly important -- as each form of marketing will deliver different results. The three terms: loyalty, retention and acquisition marketing, all have their own distinct…

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Added by Mike Gorun on March 26, 2015 at 6:00am — 1 Comment

“FUTURE OF CAR SHOPPING” SURVEY RESULTS RELEASED WITH INTERESTING FINDINGS

Shoppers Want More Creative Thinking in Leasing; Not Interested in Autonomous Driving



CINCINNATI, OHIO (March 24, 2015) – Swapalease.com, the nation’s largest car lease marketplace, released its latest report addressing the future of automotive trends as told by car shoppers and consumers. Swapalease.com surveyed more than 2,500 drivers and car shoppers across the U.S. to find out how they’d like to shop for cars in the future, among other car-related findings. Among the findings,…

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Added by John Sternal on March 24, 2015 at 1:02pm — No Comments

Guerrilla Marketing For Sales People

  • You need 20 points of engagement a day if you want people to notice you.
  • Learn what kinds of messages get the best responses.
  • Follow the 3 tactics in this video and you will see results in 90 days.

Added by Paul Potratz on March 24, 2015 at 12:26pm — No Comments

Jameson Irish Whiskey Takes Video Marketing to the Next Level

Jameson Irish Whiskey has taken video marketing on Instagram to another level – “the first brand to successfully utilize 3D video for advertisements on Instagram and Facebook,” according to a recent article in the Independent.  

 

The video itself is very simple, and suggests that you slide a shot to your friend. It then proceeds to…

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Added by Brian Cox on March 24, 2015 at 4:30am — No Comments

The Best Credit Card Processing For Multi-Location Dealers

Computer vs Credit Card Terminal

Auto dealers can realize significant benefits from computer-based processing (vs. a terminal), because the typical dealership has a least 3 departments they're getting transaction data from each day - the big 3 are sales, service and parts. Often, there are even more departments, e.g., body shop, rental, finance and/or miscellaneous (some dealers even have refreshment areas complete with coffee bars, etc. ... which of course means even more credit…

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Added by Virgil Stanphill on March 23, 2015 at 10:30am — No Comments

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