ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
The recently released J.D. Power 2014 U.S. Customer Service Index Study produced some interesting, and very promising, results. The report concluded that customer satisfaction with dealer…Continue
Added by Richard Holland on April 17, 2014 at 6:33am — No Comments
Blogs have become a cornerstone in digital marketing due to their ability to create a casual level of communication, which in turn increases conversation. Trust is built between the blogger and consumer through this dialogue, which allows dealers to provide them with a source to learn about their products in a trust worthy, information based atmosphere. To begin building this relationship you must first provide high-quality, pertinent content. Start off with the following blog topics, to…Continue
It is human nature to want to make a good impression. Whether we know it or not, we tend to influence the perception of others with a goal in mind by using impression management. It…Continue
Added by Amanda Ryan on April 16, 2014 at 9:11am — No Comments
Welcome to Women’s Wednesday!
Dealers who “get it” know that the key distinction in optimizing sales to women is having exceptional sales advisors who offer exceptional service. But what does that really look like?
Women tell us directly through our car dealer review platform what works for them when interacting with a sales agent. Below are their top 5 reasons for buying a car from them:
Added by Anne Fleming on April 16, 2014 at 7:00am — No Comments
You spend a lot of time updating and managing your social media sites, hoping to increase your fan base and engage past and future clients. But do you know how to convert those social friends into shoppers? Make sure that you are doing all of the right things to convert your social media following into customers by adopting the following practices:
¨ Combine the right message with the right platform.
You can post messages on your social sites all day long, but if you’re…Continue
Added by Rebecca Ward on April 16, 2014 at 3:00am — No Comments
Social marketing plans often include B2C and B2B elements to take advantage of the…Continue
Added by Philip Zelinger on April 15, 2014 at 2:39pm — No Comments
With any new product and marketplace there’s a learning curve and we’ve recently gained more knowledge about what it takes to manage the “art” of posting to eBay classifieds. We want to share the Top 5 Best Practices we’ve learned over the last few weeks with you:
1.) New eBay accounts require some “Seasoning” similar to the historical…Continue
Added by Jason Turner on April 15, 2014 at 1:30pm — No Comments
Do you have multiple streams of income? On this week's Think Tank Tuesday: learn how to uncover revenue opportunities you already have, build a long term strategy that is sustainable and create financial peace for your family.
Added by Paul Potratz on April 15, 2014 at 11:30am — No Comments
Dealerships can now track – and precisely target – the 40% of their site traffic that comes through smartphones and tablets; 1,100 dealers using Gubagoo report even higher chat-to-lead rates on mobile (74%) than on desktops
West Palm Beach, FL–April 15, 2014 – Gubagoo announced today that its behavioral analytics-based chat and website engagement platform for dealer…Continue
Added by Crystal Hartwell on April 15, 2014 at 9:58am — No Comments
DMEautomotive study provides fresh evidence that dealership avoidance is a new car buying “normal”
DAYTONA BEACH, Fla. – April 15, 2014 – It may be the second most expensive purchase of most people’s lives, but new research from DMEautomotive (DMEa) reveals that a growing number of Americans are bypassing test-drives – and making strikingly few visits to dealerships – in their car-buying…Continue
Added by Crystal Hartwell on April 15, 2014 at 9:30am — No Comments
Most often, when your employees are sick or life takes its toll, taking paid time off is adequate; however, there are times when employees needs to take extensive time off for more serious issues. This is when the Family Medical Leave Act (FMLA) comes into play. FMLA took effect in 1993, in an effort to balance work and life with medical needs. FMLA includes many regulations and provisions, which can make it hard to understand. The following simple information can help you begin to…Continue
Added by Rebecca Ward on April 15, 2014 at 8:30am — No Comments
Automotive advertising agencies have learned to manipulate the changing…Continue
Added by Philip Zelinger on April 14, 2014 at 10:42am — No Comments
Hello and welcome to this week’s edition of Beggs on the Used Car Market with used car valuation data trends from Black Book and Ricky Beggs. We trust the market has been good to each and every one of you as a buyer, a seller or a player in the lending side of the business. As I stood on the lanes this week I truly appreciate the comments that were made about the market strength, how some vehicles are identified and listed within the guides, and even the effects that actual VIN decoding…Continue
Added by John Sternal on April 14, 2014 at 7:55am — No Comments
One of the best things about traveling is experiencing how other people run their businesses.
It also allows you to have many different Sales presentations from many different people. This story is about how one motivated, knowledgeable and especially friendly Salesperson made a banana into a bbq pork sandwich.
Using a third-party provider for leads sounds like a great idea in theory. However you need to make sure that these leads you are getting are worth the money you are spending. Learn how to make the most out of using these other providers to ensure you are maximizing your possible leads.…Continue
Added by Paul Potratz on April 11, 2014 at 1:38pm — No Comments
Added by Philip Zelinger on April 11, 2014 at 10:15am — No Comments
Due to hazards associated with the auto-parts-supplier industry, OSHA has launched a Regional Emphasis Program (REP) to improve conditions. The inspection program will last through January 2015, and will cover Alabama, Georgia, and Mississippi.
Most auto-parts suppliers can expect a comprehensive OSHA inspection within the next two years. Inspections will begin 30 days after notification letters have been mailed to applicable employers. At this point employers can contact their…Continue
Last month, I wrote an article on how Jimmy Fallon announced during “The Tonight Show” that he was in the market for a truck. Manufacturers immediately took to social media in attempts to convince the popular talk-show host that he should choose them, including Ford, Dodge, Chevrolet and…Continue