STAY ONE CHAPTER AHEAD !
” Never give a sucker an even break”
That line is from W.C. Fields, who made a film by that name in 1941…..
70 years later we still encounter that motto of a con man…..
Suckers haven’t gone away…..
Someone whose profession is tricking people out of their money…
Added by Barry Neuman on July 27, 2016 at 5:12pm —
A little over a year ago, the founder of a credit card payment processing company made an unorthodox move that resulted in some very mixed reactions and a whole lot of media attention. Dan Price, founder of Gravity Payments, cut his own salary by 93% (from $1 million to $70,000 per year). He did this so he could pay… Continue
Added by Mike Gorun on July 27, 2016 at 6:13am —
The general rule and advice that professionals from Edmonton movers companies give their clients and anyone interested is to move heavy machines and automotive details only by land. In this way you will be able to increase the awareness about the moving process. Here are some other tips to help you move your machinery safely.
– Plan, plan, plan. Before you get down to any business when moving, make sure to plan the whole move before you start making any dynamic actions.
– Pick… Continue
Added by Elina Sivak on July 27, 2016 at 4:57am —
Why Dealerships Should be Using Facebook to Target Auto Shoppers…
Added by Larisa Bedgood on July 26, 2016 at 11:14am —
Speaker after speaker at conferences throw up Tesla as an example of industry revolution. Certainly the company is pushing OEMs to stretch their technology legs and lawyers can work out the franchise law impact. But the reality is that their digital marketing and processes seem more like a typical… Continue
Added by Big Tom LaPointe on July 26, 2016 at 11:00am —
This Week in Social Media
News for the Week of July 25
Periscope Replay Highlights, Tweet Embedding, and Live Autoplay
Periscope has been busy adding new features, and users can look forward to checking out the latest, such as Replay Highlights, Tweet Embedding, and Live Autoplay. The new features make it… Continue
Added by Joey Little on July 26, 2016 at 10:21am —
Krieger Auto Group represents 12 of the 12,000+ franchises enrolled in PowerDealer.
Find out first-hand from John Krieger, Owner/Operator, how he utilizes this free Web-based tool to identify daily, local marketplace insights to help drive profitable business… Continue
Added by Kris Rosychuk on July 26, 2016 at 8:00am —
We live in a world where we're tricked into thinking we know the bigger picture. In reality, we don't!
Nan Mossey takes over for Paul in this week's Think Tank Tuesday to debunk a few common misconceptions about the marketing and advertising world. From getting more PDP views to customer reviews, Nan will teach you how all of these busted myths can affect your business.…
Added by Paul Potratz on July 26, 2016 at 7:30am —
Let’s say you just bought your first car. Everybody at home is excited to ride it, and even you are so thrilled to get your hands on the wheel. You spend thousands for the car itself, and you shell out even more for accessories that you specifically selected. You may be one rev of the engine away from total enjoyment, but you should stop for a moment and buy one more thing. Before you travel a single meter, you really have to buy one very essential thing: car insurance.… Continue
Added by Mike Haynes on July 26, 2016 at 6:24am —
These days, most companies have a social media presence. Some are healthy and vibrant, while others merely exist. Regardless of how well any particular company presents itself on these channels, social media has transcended beyond the term “social media” and could now also be said to be a:
Added by sara callahan on July 26, 2016 at 5:10am —
Every driver wants to reduce long-term costs related to their vehicle. Although car owners must typically purchase a new car battery roughly every four to five years, many reduce the lifespan of their batteries through neglectful habits. Follow these tips to get the most life out… Continue
Added by Meghan Belnap on July 25, 2016 at 10:15am —
Who is going to be the most ideal customer to attract, most likely to purchase from your dealership? Continue
The question so many ask, and so many wish they had the answer to. The obvious answer would be an existing customer, preferably one who purchased their most recent vehicle…
Added by Aubrey Hankins on July 25, 2016 at 10:00am —
As a leader, you must understand the impact of Toxic People and have the wherewithal to excise them from the organizations you lead...
Added by Ralph Paglia on July 23, 2016 at 12:30pm —
Hi, It's me again. Me who you ask? Stan Sher, founder and President of Dealer eTraining. Continue
Yes, I know it has been a while since you have heard from me. But I am still here. I never left and I never will. I just enjoyed my peace and quiet for 2 years while…
Added by Stan Sher on July 22, 2016 at 12:00pm —
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download… Continue
Added by Black Book on July 22, 2016 at 11:33am —
Incentives on a lease and purchase often vary, and the vast majority of car shoppers do not realize this difference. Finance Incentives Options (2 of them) are usually: Option of cash rebate (example: $2k rebate); or low interest rate over a period of time. Lease Incentives Options (3 of them) are usually: Different cash rebate; different subsidized interest rate; or a subsidized residual value.
“The art of the deal is different between financing and leasing, and the makeup of… Continue
Added by John Sternal on July 22, 2016 at 11:27am —
Added by Joey Little on July 22, 2016 at 8:00am —
Let's get serious. Continue
Stop being so irresponsible with your business! Sure, you can look up to experts for strategies, ideas, and marketing tools, but don't let them take the wheel. It's ultimately up to you to start the conversation with your customers from the content on your website to the content posted on social media.
Don't let your marketing strategy become all about selling your product. Make sure you're providing a solution to the…
Added by Paul Potratz on July 22, 2016 at 7:25am —
Customer expectations are continuously evolving, and for businesses, it’s a matter of keeping up or getting passed by as shoppers look for opportunities that meet their needs in the most efficient and affordable ways.
Dealerships are seeing the changes that have been brought on by technology as… Continue
Added by Joey Little on July 22, 2016 at 7:00am —
Sometimes it’s hard for people to find new or used cars at good prices. The cost of additional options continues to increase and even the cheapest models can set an average person back for many years. If you want to buy a car but you do not have enough money, then you can visit KCMazda where you can find the best car deals and save thousands of dollars. In addition, buyers can expect a whole range of Mazda vehicles with all the right qualities. They can expect to find the car you've always… Continue
Added by neal weaver on July 22, 2016 at 5:18am —