Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

All ADM Member Blog Posts (13,298)

Safe Travels: 3 Preventable Car Problems that Ruin Vacations

Part of the fun of vacations is getting to enjoy all the beautiful and unusual sights along the way. The key to all this sightseeing, though, is that your car operates flawlessly for the duration of your trip. If something major breaks, you could end up with a big headache instead of the incredible memories you were expecting. Fortunately, many of the car problems that can sideline your…


Added by Brooke Chaplan on July 18, 2018 at 2:25pm — No Comments

Learnings from an Analysis of 10,000,000 Car Shopper Search Queries

Your keywords, of course, are vital to your digital strategy. That's why you need to select and prioritize keywords from local car shopper searches. Any smart marketing agency will use its own network of dealerships to determine the most effective way to net new traffic and…


Added by Dane Saville on July 18, 2018 at 8:29am — No Comments

Multi-Tasking is a Myth

What’s the definition of multi-tasking? It's doing a lot of things at once, and most often, that means doing them poorly. In fact, research proves that multi-tasking is largely a myth; our brains are not wired to focus on multiple things at once. Studies show that multi-tasking ruins productivity, causes mistakes and dampens creative thought.


Yet, many people keep trying, simply because they have too much to do and too little time to do it in. The solution is simple: get your…


Added by Bill Wittenmyer on July 18, 2018 at 8:27am — No Comments

3 Myths About Loaner Programs

From a consumer perspective, access to loaner vehicles is a major factor in service location choice—both in terms of franchised dealer versus independent repair facility, and among franchised dealer locations. Loaner vehicles help to overcome the inconvenience of having to drive further for service, and…


Added by Scot Eisenfelder on July 18, 2018 at 6:30am — No Comments

How to Proceed with a Radiator Repair?

What are Radiators?

Radiators are an integral part of an engine's cooling system. They are basically heated exchangers that help regulate the temperatures of internal combustion engines. Radiator malfunctions in automobiles are common and it is advisable to turn off the engine right away when the problem occurs, as it is extremely unsafe to drive despite a faulty radiator. Here are…


Added by Kate Westall on July 18, 2018 at 5:00am — No Comments

Top Considerations Before You Drive a Used Vehicle off a Dealership Lot

You don’t want to be stuck with a lemon when buying a used car. If you’re purchasing from a dealership, there are some factors that you should be aware of before agreeing to the sale. Here are four considerations to make before driving a used vehicle off the lot.

Any Hidden Damage



Added by Hannah Whittenly on July 17, 2018 at 4:02pm — No Comments

Why are roadside barriers so important now?

Road traffic barriers increase road safety at all times, but now is the time to understand just how important they are


Motorists have a responsibility to be as safe, sensible and patient as possible at all times on the road, but winter can lead to hazardous conditions which are out of drivers’ control. Factors such reduced visibility, icy weather and longer nights can make driving a real challenge for motorists, and make external…


Added by Mike KO on July 17, 2018 at 8:12am — No Comments

A Sale is Not a Sprint or a Marathon... it's a Relay Race!

“When you get the customer in, you’ve got to slow them down.”

This is a very common saying that is meant to allow the salesperson control of a customer in the store. People feel by slowing a shopper down, they are able to make them go through the organization's road…


Added by Joe Webb on July 17, 2018 at 8:00am — No Comments

Light Truck Depreciation Higher Than Cars

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…


Added by Black Book on July 17, 2018 at 7:47am — No Comments

Information: A Key Component to Increasing Sales & CSI

These days, the most competitive dealerships win the game by being transparent and finding ways to quickly provide customers with the information they request.


In the not too distant past, prior to the Internet, dealerships had all the information and consumers had little or none. However,…


Added by John Wingle on July 17, 2018 at 6:17am — No Comments

How to monitor customer service

Have you ever noticed that a single interaction between your customer service representatives and customers could make or break the relationship? At the time when your customers can jump over to your closest competitor, it is critical to identify these moments and try to avert…


Added by Thomas F. Jung on July 17, 2018 at 1:13am — No Comments

Dealership texting platforms: options and recommendations

Staying connected with your dealership’s customers is strongly desirable. If you can communicate everything, things get done – fast. Especially today when time is money and customers are often impatient to get everything completed as soon as possible and as expected – or else they…


Added by Thomas F. Jung on July 17, 2018 at 1:09am — No Comments


Several Brands Continue to Offer Discounts on New Truck and SUV Leases Following July 4th Holiday Weekend, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings for the month of July.  Several automotive brands offered discounts on trucks and SUV’s entering into the month of July, while many small to mid-size vehicles either increased or retained their current…


Added by John Sternal on July 16, 2018 at 1:59pm — No Comments

How to get out of a speeding ticket?

Before I delve into how to get out of a speeding ticket know that speeding is against the law can get you in trouble.  While I don’t condone speeding most of us sometime in our life will end up knowingly or unknowingly exceeding the speed limit. If you end up in this situation and get a ticket as a result, then this article is for you. In this article, we will outline six ways to get out of a speeding ticket.…


Added by Rahul Paul on July 16, 2018 at 1:00pm — No Comments


Provides Vehicle Valuations for New Marketplace Catering to EV Vehicles

Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast solutions, announced today the integration of its vehicle valuation data with Motorsport Network’s, the first-to-market car shopping platform dedicated exclusively to the buying and selling of electric vehicles (EVs). offers intuitive tools…


Added by Black Book on July 16, 2018 at 12:10pm — No Comments

Automotive Broadcasting Network Named to Jacksonville 2018 Fast 50

Leading innovator in automotive retail digital signage has experienced 65% year-over-year revenue growth by helping auto retailers improve the in-dealership experience

Jacksonville, FL – July 16, 2018 – Automotive Broadcasting Network (ABN), the leading innovator and provider of digital signage solutions for automotive dealerships, has been named to the…


Added by Crystal Hartwell on July 16, 2018 at 8:07am — No Comments


With more people opening up to the option of online casinos, it has become necessary to think about what it is that you stand to gain from these options. After all, you wouldn’t want to jump on the bandwagon simply because everyone is doing so. Unless you are more familiar with your options and knowwhat it is that you do stand to gain, you would want to stand back and be sure that you are not going to lose money from being involved with this form of…


Added by Louis on July 16, 2018 at 7:54am — No Comments

Open Rates by Weekday: The Best Days to Launch Campaigns

Does the day of the week an email campaign is launched affect whether that email is opened? It does! And boosting your open rates ultimately increases response rates – meaning more ROI for your store.


In a recent study, we identified how dealers could drive ROI by analyzing on-demand email campaign…


Added by Doug Van Sach on July 16, 2018 at 6:15am — No Comments

Service BDC Agent Staffing, Do it Right

Many a Service BDC has taken a wrong turn by just putting a warm body in a seat.  Don’t make this mistake, your BDC agents touch more customers than anyone in your business.  Here are a few pointers to keep in mind when…


Added by Rob Canales on July 13, 2018 at 3:00pm — No Comments

Automotive Website SEO: Free Webinar July 25, 2018

ADM members are invited to attend an exclusive webinar presentation on technical search engine optimization (SEO), designed specifically for automotive websites. Hedges & Company will be presenting the free webinar on Wednesday, July 25, 2018 from 2:00pm to 3:00pm EDT.

The focus of the webinar, Part One of a two-part series, will be on technical SEO.

We wanted to start with technical issues because…


Added by Jon Hedges on July 13, 2018 at 10:56am — No Comments

ADM Blog Topics by Tags

Monthly Archives














Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Top Automotive Marketing Forum Discussions

2. Legit Ways to Make Money Online

Posted by GeorgeTod on June 24, 2018

3. Twitter For Car Dealers

Posted by Kevin Lewis on June 27, 2018

Share the Best Content w/AutoMarketing Community

© 2018   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service