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All ADM Member Blog Posts (9,184)

Facebook Ad Conversion Measurement: Optimize Dealership Ads for Lead Conversion

Facebook Advertising Conversion Tracking

This campaign management tool from Facebook can be used by car dealers to optimize your dealership's Facebook…

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Added by Ralph Paglia on September 13, 2014 at 6:28am — No Comments

Is Direct Mail Relevant?

Direct Mail Is Alive And Well…

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Added by Paul Potratz on September 12, 2014 at 12:39pm — No Comments

Talk Dealer to Me: Chatting with Subaru of Puyallup About “Why Buy” Messaging



Rob Campbell, Cobalt Performance Improvement Consultant
by Rob Campbell, Performance Improvement Consultant

Talk Dealer to Me is a Q&A…

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Added by Cobalt on September 12, 2014 at 10:12am — No Comments

Local SEO - Just What Your Auto Dealership Needs!

Working on your local SEO will help clients find your auto dealership easier.

Photo credit: MoneyBlogNewz / Foter /…

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Added by Boryana Gramatikova on September 12, 2014 at 5:30am — No Comments

September 11, 2001 - 911 Memorial Video

Todd Morgan Beamer (November 24, 1968 – September 11, 2001) was an American software salesman passenger aboard United Airlines Flight 93 which was hijacked as part of the September 11 attacks in 2001. He was one of the passengers who tried to reclaim the aircraft from the hijackers, leading them to crash it into a field in Stonycreek Township near Shanksville, Pennsylvania.…

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Added by Manny Luna on September 11, 2014 at 2:30pm — No Comments

3 Reasons Responsive Websites are Better for SEO

Web developers started touting the benefits of the responsive website content since the dawn of smartphones, but it was more for functionality rather than increased visibility. It wasn't until 2011 and 2012 when large companies like Google started promoting the concept that the SEO world opened their eyes…

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Added by Paul Accinno on September 11, 2014 at 1:00pm — No Comments

Optimizing Tips - Marketing Strategy

We previously talked about optimizing images for SEO.  It's important to know that you need more than just putting up a website, blog, video or image to get immediate results or visitors.  There are many factors to making your site visible.  At this point, your blog or website is just a shell.  Here you will learn more…

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Added by Manny Luna on September 11, 2014 at 12:30pm — No Comments

Your Most Important business Asset Is?

What's your most important asset as a local business?

Normally I would answer this in an instant and say that your list of customers and prospects as well as your relationship to that list is your most important business…

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Added by Bobby Hunt III on September 11, 2014 at 12:00pm — No Comments

Are You Prepared For More Service Business?

Auto dealers know how important their service business is to the bottom line.

There’s no doubt that service absorption is vital to the health and livelihood of many dealer’s financial statements at the end of the month.…

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Added by Richard Holland on September 11, 2014 at 5:30am — 1 Comment

Automotive Advertising Experts Review iDrove.IT VDP With Dynamic Market Pricing

The Automotive Advertising Experts show is hosted by Philip Zelinger, the President of Ad Agency Online, LLC. 

Philip will be joined by…

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Added by Philip Zelinger on September 10, 2014 at 1:25pm — No Comments

How to Make Your Sales Staff More Efficient

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Added by Paul Potratz on September 10, 2014 at 9:00am — No Comments

How Bots Are Impacting Your Dealership's Digital Advertising



Dana Fornasar, Cobalt Senior Product Marketing Manager
by Dana Fornasar, Senior Product Marketing Manager

There’s been some buzz recently regarding…

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Added by Cobalt on September 9, 2014 at 9:39am — 1 Comment

Time For National Pre-Leased Program?

Is it time the auto industry got serious about a used lease program that mirrors the effectiveness of the CPO programs? Scot Hall, EVP at Swapalease.com, who has been talking about the need for a used lease program, especially based on recent trends in the auto industry:

  • The appetite for leasing is now past 25% of sales according to Experian and is nearing all-time high levels
  • Industry insiders say…
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Added by John Sternal on September 9, 2014 at 9:10am — No Comments

First Comes Love, Then Comes Marriage…Then Comes??

Do you think your customers feel the same about your company as you think they do?  Think again, they probably don’t.

 

These days, car dealerships, try to express their individuality from their competitors through value propositions. Almost every dealership has some sort of template or message…

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Added by Mike Gorun on September 9, 2014 at 3:30am — No Comments

Remember the Lifetime Value of Your Customers

I'm going to keep this short because it's something that you all already know. We just need a reminder every now and then.

Our industry has grown as one that is based upon now. Today. This week. This month. We rarely look forward to what's happening next quarter and we only look back to what we did…

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Added by Jon Lamb on September 8, 2014 at 1:50pm — No Comments

General Motors Approves AutoMotion Dealer App For iMR Program

Minneapolis, MN – AutoMotion, the leader in mobile apps for automotive dealers, announces General Motors iMR approval for the AutoMotion Dealer App product. All General Motors dealers can now use iMR funds with the leading mobile app solution to drive more sales and service revenue from customers on the go. General Motors approved the…

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Added by Josh Knutson on September 8, 2014 at 8:48am — No Comments

Nerds are Invading Live Chat...with Outstanding Customer Service

Believe it or not, sometimes the ultimate weapon to help you deliver the best online consumer experience is...Nerd Knowledge. Yes. That’s right. Knowledge about everything nerdy.

At least, that’s what happened for Amazon and …

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Added by Rebecca Kon on September 8, 2014 at 8:26am — No Comments

Flick Fusion Announces VidMail, an EMail Marketing Tool That Makes it Easy for Auto Dealers to Send Customized Video Emails

FOR IMMEDIATE RELEASE

Urbandale, IA--September 8th, 2014--Flick Fusion (www.flickfusion.com), the industry's leading video marketing provider, today announced the availability of VidMail, a video email marketing tool that makes it easy for auto dealer personnel to create customized videos for lead inquiries without ever having to leave their desk. Video emails are a proven way to increase open rates, click-throughs and…

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Added by Brian Cox on September 8, 2014 at 8:05am — No Comments

Cars And Trucks Adjust At Similar Levels

Welcome to this week’s edition of Beggs on the Used Car Market, with data and insight from Black Book on the used car markets. The opening week of college football brought mostly expected results along with a few surprises, and this Bulldog is pleased. And as the new car sales totals were reported this past week, most every manufacturer, along with the franchised dealer body, is pleased…

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Added by Black Book on September 8, 2014 at 8:00am — No Comments

USED VEHICLE PRICING STRENGTH REVERSES COURSE IN AUGUST LED BY TRUCKS

According to Black Book® data, the average price of a used vehicle for model years 2009-2013 saw a slight improvement in August with overall depreciation at -1.3% compared with -1.5% in July. Domestic cars changed the most at -2.5%; import cars changed -1.6%; domestic trucks changed -1.1%; and import trucks changed -0.8%. Average pre-recession depreciation is historically between -1% and -2% monthly, and Black Book expects overall 2014 depreciation of -13.5%.



The lower…

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Added by Black Book on September 8, 2014 at 6:39am — No Comments

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