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The Massachusetts State Automobile Dealers Association (MSADA) is Partnering with the Internet Sales 20 Group 6 - September 22-24, 2014 - Boston, MA



http://www.facebook.com/internetsales20group

http://www.internetsales20group.com 856-546-2440

The Massachusetts State Automobile Dealers Association (MSADA) is Partnering with the Internet Sales 20 Group 6 - September 22-24, 2014 - Boston,…

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Added by Sean V. Bradley on April 19, 2014 at 10:12pm — No Comments

May Is Coming, Are You Ready?

With May right around the corner, what is your dealership doing to make sure that you're targeting these 1.5 million potential shoppers? Learn who this audience is and how to target them with innovative strategies across multiple platforms.



Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn what your brand should be doing to capture new…

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Added by Paul Potratz on April 18, 2014 at 12:52pm — No Comments

J&L Marketing at the Innovative Dealer Summit

Last week, I had the privilege of attending the 5thannual Innovative Dealer Summit. I’m always happy to assist in educating dealers and being a part of events that encourage it. I had never attended this event and looked forward to participating in the only event of this size organized by a state auto dealers association. The event itself was held in a super-cool venue – Sports Authority Field at Mile High. Being an avid sports…

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Added by Jennifer Payne on April 18, 2014 at 5:18am — No Comments

OSHA Issues Guidance on Temporary Worker Injury Documentation

OSHA regulation requires dealers to document when your own employee is injured on the job, but what happens if your temporary worker is injured? When you employ a temporary worker, both the staffing agency that supplies them, and you, the host employer, are responsible for them.

How does this play into recording temporary worker injuries? To clarify this situation, OSHA has issued guidance on who is responsible for documenting temporary worker injuries.  In regards to injury and…

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Added by Rebecca Ward on April 17, 2014 at 8:00pm — No Comments

Dealer Service and Loyalty Boost Highlights Importance of Customer Experience

The recently released J.D. Power 2014 U.S. Customer Service Index Study produced some interesting, and very promising, results.

The…

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Added by Richard Holland on April 17, 2014 at 6:30am — 1 Comment

Why Should You Blog?

Blogs have become a cornerstone in digital marketing due to their ability to create a casual level of communication, which in turn increases conversation. Trust is built between the blogger and consumer through this dialogue, which allows dealers to provide them with a source to learn about their products in a trust worthy, information based atmosphere. To begin building this relationship you must first provide high-quality, pertinent content. Start off with the following blog topics, to…

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Added by Rebecca Ward on April 16, 2014 at 12:00pm — No Comments

Why Impression Management is Necessary When Using Social Networks

Leave a lasting impression brands

It is human nature to want to make a good impression. Whether we know it or not, we tend to influence the perception of others with a goal in mind by using impression management. It…

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Added by Amanda Ryan on April 16, 2014 at 9:11am — No Comments

Top 15 Questions To Ask Your Next Boss Before You Become Their Digital Marketing Manager

By Brian Pasch

The responsibilities of an Automotive Digital Marketing…

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Added by Brian Pasch on April 16, 2014 at 8:30am — 16 Comments

Want the REAL Reasons Women Buy from their Salesperson?

Welcome to Women’s Wednesday!

Dealers who “get it” know that the key distinction in optimizing sales to women is having exceptional sales advisors who offer exceptional service. But what does…

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Added by Anne Fleming on April 16, 2014 at 7:00am — 13 Comments

How to Convert Social Media Fans to Customers

You spend a lot of time updating and managing your social media sites, hoping to increase your fan base and engage past and future clients. But do you know how to convert those social friends into shoppers?  Make sure that you are doing all of the right things to convert your social media following into customers by adopting the following practices:

¨  Combine the right message with the right platform.

You can post messages on your social sites all day long, but if you’re…

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Added by Rebecca Ward on April 16, 2014 at 3:00am — No Comments

Driving Loyalty Is Inviting Vendor Partners To Join Their B2B Social Marketing Initiative. Do you Qualify?

WAAOL - All Automotive Advertising News All The Time

Social marketing plans often include B2C and B2B elements to take advantage of the…

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Added by Philip Zelinger on April 15, 2014 at 2:39pm — No Comments

Top 5 Best Practices when posting to eBay classifieds

Top 5 Best Practices on eBay Classifieds

With any new product and marketplace there’s a learning curve and we’ve recently gained more knowledge about what it takes to manage the “art” of posting to eBay classifieds. We want to share the Top 5 Best Practices we’ve learned over the last few weeks with you:

1.)  New eBay accounts require some “Seasoning” similar to the historical…

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Added by Jason Turner on April 15, 2014 at 1:30pm — No Comments

Do You Have Multiple Streams Of Income?

Do you have multiple streams of income? On this week's Think Tank Tuesday: learn how to uncover revenue opportunities you already have, build a long term strategy that is sustainable and create financial peace for your family. 

Added by Paul Potratz on April 15, 2014 at 11:30am — No Comments

Gubagoo’s Fast-Growing Chat and ‘Total Engagement’ Solution for Dealer Websites Goes Mobile

 

Dealerships can now track – and precisely target – the 40% of their site traffic that comes through smartphones and tablets; 1,100 dealers using Gubagoo report even higher chat-to-lead rates on mobile (74%) than on desktops

 

West Palm Beach, FL–April 15, 2014 Gubagoo announced today that its behavioral analytics-based chat and website engagement platform for dealer…

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Added by Crystal Hartwell on April 15, 2014 at 9:58am — No Comments

New Research: 1 in 6 Car Buyers Skips Test-Drive; Nearly Half Visit Just One (Or No) Dealership Prior to Purchase

DMEautomotive study provides fresh evidence that dealership avoidance is a new car buying “normal”

DAYTONA BEACH, Fla. – April 15, 2014 – It may be the second most expensive purchase of most people’s lives, but new research from DMEautomotive (DMEa) reveals that a growing number of Americans are bypassing test-drives – and making strikingly few visits to dealerships – in their car-buying…

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Added by Crystal Hartwell on April 15, 2014 at 9:30am — No Comments

FMLA: How and when you can Use It

Most often, when your employees are sick or life takes its toll, taking paid time off is adequate; however, there are times when  employees needs to take extensive time off for more serious issues. This is when the Family Medical Leave Act (FMLA) comes into play. FMLA took effect in 1993, in an effort to balance work and life with medical needs.  FMLA includes many regulations and provisions, which can make it hard to understand. The following simple information can help you begin to…

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Added by Rebecca Ward on April 15, 2014 at 8:30am — No Comments

Data Base Marketing Can Promote Social Media Beyond Facebook's Paid Ads And Newly Limited Organic Search

WAAOL - All Automotive Advertising All The Time

Automotive advertising agencies have learned to manipulate the changing…

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Added by Philip Zelinger on April 14, 2014 at 10:42am — No Comments

Spring Market Starts To Peak

Hello and welcome to this week’s edition of Beggs on the Used Car Market with used car valuation data trends from Black Book and Ricky Beggs. We trust the market has been good to each and every one of you as a buyer, a seller or a player in the lending side of the business. As I stood on the lanes this week I truly appreciate the comments that were made about the market strength, how some vehicles are identified and listed within the guides, and even the effects that actual VIN decoding…

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Added by John Sternal on April 14, 2014 at 7:55am — No Comments

How to make a banana into a bbq pork sandwich...with chips and a drink.

One of the best things about traveling is experiencing how other people run their businesses. 

It also allows you to have many different Sales presentations from many different people. This story is about how one motivated, knowledgeable and especially friendly Salesperson made a banana into a bbq pork sandwich.

 

I…

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Added by Leonard Buchholz on April 14, 2014 at 7:30am — 1 Comment

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