Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
You have been driving an old beater around for a while now, and you thought it would be nice to sport a new car for a change. Unfortunately, when it comes to purchasing such a high dollar item, you do not know how to make that work. Not only do you have bad credit, but you do not have a lot of income to go around either. Still, if you employ a little creative financing, you might be able to get that new car you want. …Continue
Added by Anica Oaks on January 17, 2019 at 10:47am — No Comments
Enhancement to eLEND’s popular CreditPlus online credit application is designed to accelerate the sales process and create a more positive credit experience that benefits both dealers and consumers
Foothill Ranch, CA – January 17, 2019 – eLEND Solutions™, specialists in online and in-store credit and finance solutions for auto dealers, today unveiled Showroom Credit Express, a significant enhancement to its popular online…Continue
Added by Crystal Hartwell on January 17, 2019 at 10:13am — No Comments
The Indian car market has matured a whole lot in the past few years of time. Along with the increasing development of the Indian auto industry, the luxury car segment of the country has boomed as well. The luxury car segment of India has been growing astonishingly in the last few years. And as the demands for the luxurious and albeit expensive cars increase, the luxury car majors are also flooding the market with lots of drool worthy models. Thus, now the car industry of India is…Continue
Added by Sandeep on January 17, 2019 at 8:42am — No Comments
New mobile platform combines market-reflective valuations with cash offers from live experts to improve the trade-in process for consumers and dealers.
According to a recent survey conducted by Black Book, consumers believe a vehicle trade-in quote that’s far from expectations remains the second-most…Continue
Added by Black Book on January 17, 2019 at 8:04am — No Comments
It is impossible to imagine any educational process without an essay. It is such a common form of writing that we’ve all used to it. But are we doing it right? There are several types of scientific essays. There are also rules to follow to master your paper. After all, science is all about being as precise as possible. And it concerns writing too. Let’s talk about things you need to know to be a successful essay writer.
Added by HumbertoMauro on January 17, 2019 at 7:08am — No Comments
New Michigan law allows for digital license plates; new technology has potential to generate efficiencies and benefits for consumers, businesses and the state - from Smart City synergies to expedited vehicle registration; Reviver Auto working with Secretary of State Jocelyn Benson to bring Rplates to Michigan market
Detroit, MI - January 17, 2019 – The Michigan legislature has passed a bill (Public Act 656 of 2018)…Continue
Added by Crystal Hartwell on January 17, 2019 at 6:32am — No Comments
Marketing a product or service right might be more difficult than it initially looks. But digital marketing has taken the entire concept to a whole new level. Apparently, this new method of advertising products and services is due to reach a larger number of people than traditional marketing strategies and methods. However, it has been proven that combining the two might, in fact, boost the success of your marketing attempts quite significantly. Below are several brilliant methods that…Continue
Added by Cynthia Madison on January 17, 2019 at 6:01am — No Comments
Phishing is the practice of sending targeted emails designed to lure employees into a number of actions, such as entering login credentials, credit card information or downloading documents infected with malware.
Phishing emails appear to come from familiar entities such as a bank, healthcare provider or delivery company. Sometimes they contain threatening messages such as "Urgent! Immediate response required."
Added by Erik Nachbahr on January 17, 2019 at 5:08am — No Comments
Paper Offers Actionable Steps To Leverage CECL as a Competitive Advantage
Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast solutions, announced today a new educational white paper: “Analytic-Driven Data Helps Auto Finance Lenders Mitigate Risk & Become CECL Compliant”. Click here to download the white…Continue
Added by Black Book on January 16, 2019 at 7:20am — No Comments
Conference season is upon us. As dealers go from seminar to seminar and presentation after presentation, it can cause mass confusion about what data really matters. As a dealer, you may well be asking yourself, “what data should I really be watching at my dealership?”
Well, let’s keep it simple! Over the years I have found it boils down to two…Continue
Added by Brett Sutherlin on January 16, 2019 at 7:15am — No Comments
Get your car treated with the best services here!
The services offered at Foxman Automotive provides a complete service and repair for all BMW models. The services include tyres, brakes, suspension, wheel alignment, exhaust & mufflers, auto electrical, engine diagnosis and all schedule servicing.
It guarantees to protect your manufacturer’s warranty and stamp your service book to maintain your service history. It provides 100% satisfaction with BMW services. Thus, if…Continue
Added by Rahul Paul on January 16, 2019 at 2:04am — No Comments
Now, let’s deal with the law:
As per the Government’s website “gov.uk”, the single row plates are illegal. The characters presented on the number plate should be set out…Continue
Added by Kent Charlie on January 16, 2019 at 1:41am — No Comments
How many of us used to watch a James Bond movie, amazed at all the things his cars could do at the time? And how many of us thought such features would never be available to drivers around the world? Well, we were wrong, at least most of us. Technological inventions and breakthroughs have been strongly influencing the automotive industry.
Added by John Tailor on January 16, 2019 at 12:36am — No Comments
First, let's talk about your marketing funnel. A funnel is wide at the top and narrow at the bottom. Generally, you use one to pour a liquid into a bottle. Without the funnel, most of the liquid would end up on the floor. True?
This is a little bit like your marketing strategy. At the level of 'first contact' with your business, there are many people…Continue
Added by Rahul Paul on January 15, 2019 at 10:50pm — No Comments
You don't always think of car dealerships as the hub for creative marketing ideas -- which is a perfect reason for you to do it for your own dealership.
Nowadays, sales of any type are a direct reflection of how you market yourself digitally. Social media and online platforms have made it so that most people discover you without ever seeing you in person.
It's on you, then, to create a robust and creative series of marketing campaigns to help grow your business. If you don't,…Continue
Added by Rahul Paul on January 15, 2019 at 10:50pm — No Comments
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…Continue
Added by Black Book on January 15, 2019 at 9:15am — No Comments
Especially so if you believe in the common currency of CPM’s (cost per thousand impressions). Sure, Google’s helped us bid on time of day, type of device and geography for the longest. All of this tells us where…Continue
Added by Jim Flint on January 15, 2019 at 7:09am — No Comments
Accidents and vehicular mishaps can occur any time of year, but winter driving conditions may be much more dangerous in many instances. With this in mind, you understandably may feel anxious about the possibility of having an issue with your vehicle on frigid, snowy or icy days. When you understand some of the situations that you may be in, you can take preemptive steps to prepare for the…Continue
Added by Brooke Chaplan on January 11, 2019 at 3:30pm — No Comments
When it comes to social media advertising, Facebook reigns supreme with Instagram a close second. These are ideal platforms on which to raise brand awareness, bring customers down funnel and generate leads.
For dealers, a presence on Facebook and Instagram is essential, because quite simply, this is where your customers are spending their time.…Continue
Added by Courtney Evans on January 11, 2019 at 7:58am — No Comments
Moving is an incredibly stressful time and you want to make sure your possessions will all arrive at your new place without issue. One of the more difficult things to transport, however, are any extra vehicles you may need to move. Here are some suggestions for how to transport a second car safely to your destination during a move.
Added by Rachelle Wilber on January 11, 2019 at 7:37am — No Comments