Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.
Black Book recognizes that depreciation patterns for cars and trucks have remained constant over the past several months, with cars facing heavier price declines than trucks in most segments. However, it’s interesting to note that Luxury, Near-Luxury and Prestige Luxury cars…Continue
Added by Black Book on October 6, 2015 at 12:25pm — No Comments
When done properly, Google Ads are an effective piece in any multi-channel marketing strategy. The ability to target traffic to specific behavior and keyword searches is invaluable. Well, Google is now following in the footsteps of Facebook and Twitter and on September 27…Continue
Added by Mike Gorun on October 6, 2015 at 7:30am — No Comments
Local SEO has become one of the most important focuses in the digital marketing community. This means it's only natural for everyone to take notice and rethink strategy when Google makes an update to its local Map Pack results.
In its latest update, which occurred around August 6, 2015, Google…Continue
Added by Mark Frost on October 6, 2015 at 6:30am — No Comments
Comprehensive digital marketing solution offers new tools to measure marketing effectivenessContinue
Added by Paul Mirek on October 5, 2015 at 7:07am — No Comments
As our younger car buyers get older and online culture creeps steadily toward becoming predominantly mobile, mobile technology may very well overtake other methods of getting a car dealer's message to the right automotive consumers at the right time.…Continue
Added by Ralph Paglia on October 4, 2015 at 5:30pm — No Comments
Customers agree that the quality and timing of your emails matter. Learn how to use customer match campaigns on Facebook and Google to find your highest value customers this week on Hard Facts.
Added by Paul Potratz on October 2, 2015 at 1:30pm — No Comments
Is there value in a mobile app for your dealership? The true value lies in mobile engagement. Mobile engagement is the act of reaching a user through your app’s messaging capabilities. This is known as Push Notifications, Location Based Messages, Targeted Messages and Direct Communication Messages. Dealers can use mobile engagement to deliver positive brand experiences, keep users informed and build valuable, long-term relationships. Engagement…
Added by Matt Kuczka on October 2, 2015 at 11:24am — No Comments
Redesigned 3birdsmarketing.com offers streamlined look at new dealer solutions and Accelerators launching at Digital Dealer 19Continue
Added by Paul Mirek on October 2, 2015 at 7:00am — No Comments
Over the past six months Google has begun penalizing or rewarding search page rankings based on comparative page load speeds. This isn’t just a minor tweak the web giant slipped into one of their routine algorithm releases. They actually patented the concept half a decade ago. Here…Continue
When you think of all the things that go into making your dealership a success, communication ranks at the top of the list. In fact, without good communication—both inside the dealership and with your customer base—you’ll likely suffer unnecessary losses in sales, employees, and customers. And while it’s one…Continue
When it comes to data, marketers across all industries are becoming technically savvier. They seek better ways to use data to improve customer experiences. They are collecting more on-line data to power digital marketing strategies. Big Data, social media data, and real-time data are part of everyday strategy discussions. And new technologies to reach these goals are on everyone’s radar.
When companies put data at the center of their marketing decisions they…Continue
Added by Michael Meyers on October 1, 2015 at 12:51pm — No Comments
My generation was fortunate to grow up during an era of emerging technologies and we were able to experiment with them as they came to the surface. The most prominent of these technologies, without a shadow of a doubt, would be computers and the Internet.
Added by Paul Potratz on October 1, 2015 at 11:50am — No Comments
We have finally found the magic potion for getting online reviews. Over the years, we have used several tactics to get online reviews. We sent out an automated email after each sale requesting an online review. It had a lot of text including a thank you and a request for a review. The email…Continue
Facebook users can now look forward to writing notes that are beautiful and customizable, and in addition, notes can be longer than…Continue
Added by Joseph Little on September 30, 2015 at 3:24pm — No Comments
Today’s news is full of articles about the buying power and habits of the “millennials”, which has an estimated population of 78 million. This Women’s Wednesday is part of a multi-part series we are exploring about women buyers within this segment. Of millennial buyers, 53% are female. Understanding the nuances of selling to this new generation of women can put…Continue
Added by Anne Fleming on September 30, 2015 at 9:00am — No Comments
12 Locations Earned 16 Awards, including Top Performance Award from Chase Auto Finance
ATLANTA – Manheim locations across the country were honored by customers for…Continue
Added by Ralph Paglia on September 29, 2015 at 3:30pm — No Comments
Right now, the automotive industry is buzzing about Volkswagen and emissions testing. You may think this is a bad time to own a VW dealership, or you may be looking to jump on the bandwagon and grab some marketshare. Just stop and watch this week’s Think Tank Tuesday and I will show you why there is no such thing as bad PR!…Continue
Added by Paul Potratz on September 29, 2015 at 1:08pm — No Comments
Added by Crystal Hartwell on September 29, 2015 at 10:47am — No Comments
With retail sales volume growth declining, key industry stakeholders (including dealers) will find it much tougher to maintain successful year-over-year unit volume increases each month.
Added by PowerDealer on September 29, 2015 at 10:30am — No Comments