All ADM Member Blog Posts (1,545)

Twitter Advanced Search Operators for Finding Car Buyers

Twitter Advanced Search Operators

As an Automotive Digital Marketing Professional you have a responsibility to find new and better ways to acquire sales and service business opportunities. Likewise, if a new technology or way to use existing tools comes along that better equips you and your dealership's team to retain th

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Added by Ralph Paglia on February 8, 2010 at 7:00pm — No Comments

It's not Betty White but it's funny!

With everyone talking about social media and video, FirstLook has created an animated video to promote their new Consumer Value Accelerator. It's very funny. What do you think?

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Added by Tony French on February 8, 2010 at 4:22pm — No Comments

Social Media Marketing Tools Available for Car Dealers; SocialOomph

EDITOR'S

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Added by Ralph Paglia on February 8, 2010 at 8:00am — No Comments

Social Media; 30 Tips for Car Dealers

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Added by Ralph Paglia on February 7, 2010 at 1:00pm — 3 Comments

Social Networking; Do You Follow The Pope?

Social Networking Comes of Age: Is it Mainstream if the Pope Does It?

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Added by Ralph Paglia on February 6, 2010 at 6:30pm — No Comments

Scratch Off network marketing

Scratch Off network marketing program.

Try Network Marketing with Scratch off’s.The opportunity value of each card is $500-250-100. Most programs fail to provide the “WOW” because the administrative process takes way too long. This program keeps it fun, interesting, and void of speculation.

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Added by Alan Ault on February 5, 2010 at 5:39pm — No Comments

AdAgencyOnline.Net Launches ronsmap To Automotive Advertising Agencies At The 2010 NADA Convention

According to Philip Zelinger, the President of Ad Agency Online, LLC and host of a nationally recognized automotive advertising resource / networking portal -- http://AdAgencyOnline.Net -- "The 2010 NADA Convention And Exposition to be held in Orlando, Florida February 12th through February 15th could not have come at a better time.

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Added by Philip Zelinger on February 5, 2010 at 1:56pm — 5 Comments

4 Tips for Advertising on Facebook

There is an old saying in marketing fish where the fish are biting. Currently Facebook gets about 100 Million plus unique visitors each month, that is over 1/3 the US population. With the rising price of Google ad words it makes sense to add Facebook advertising to your marketing mix. I recently read an article “How to advertise on Facebook” was interesting but basic. The following is my version.

On Facebook your competition isn’t other business owners it’s the litany of status up

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Added by Larry Bruce on February 5, 2010 at 3:42am — 11 Comments

Texting while driving can be deadly

This UK produced video targeting all drivers but especially younger ones graphically shows what can happe

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Added by charles bayer on February 4, 2010 at 4:30pm — No Comments

6 Technologies That Will Change The Retail Automotive Market

LAS VEGAS, NV - JANUARY 8: A man looks over a ...

Image

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Added by Eric Miltsch on February 4, 2010 at 11:30am — 8 Comments

How are you stopping the clock if you are a GM point?

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Added by Jeremy Bravard on February 4, 2010 at 8:32am — 2 Comments

4 Essential Traits for Social Media Success in Your Career

4 Essential Traits for Social Media Success in Your Career by… Continue

Added by Ralph Paglia on February 3, 2010 at 10:36pm — No Comments

Need sales brochure for 2008 Mercedes-Benz E350

Hey Benz dealers. Curious if you know how I might obtain the original sales brochure for the 2008 E350. Got a customer that asked me today if we have one lying around and we don't, so curious if any Benz dealers here might. I know it's a long shot, but if have one or can lead me to one that would be great. Thanks, RG. Continue

Added by Ryan Gerardi on February 3, 2010 at 1:57pm — 2 Comments

8 simple rules for navigating social media

8 simple rules for navigating social media Knowing how to navigate social media is similar to navigating your neighborhood streets. Just as you wouldn’t slam on the gas between two stop signs a hundred yards apart, you should be conscientious of the acceptable behaviors and expectations of participating in social media. Here are 8 simple rules for engagement in social media. 1. Social media is meant to be FUN! Inject some personality into your postings, be friendly and be entert… Continue

Added by Missy Jensen on February 2, 2010 at 3:20pm — 2 Comments

Stop ‘Cookie Cutter’ Dealerships

Dave Kemp, the Automotivator Stop ‘Cookie Cutter’ Dealerships Look-alike buildings is bad for dealer’s profits. I don’t get it. Apparently some car manufacturers continue to demand a ‘uniform’ look in their privately owned dealership buildings. That is understood to mean, uniform building’s exterior, including colour, design and ‘look’. A ‘uniform’ interior, colour schemes, design layout and ‘look’. Several interpretations of ‘uniform’ from my thesaurus are—unchanging, resembling… Continue

Added by Dave Kemp, the Automotivator on February 2, 2010 at 5:33am — No Comments

Some say E’s a genius

In 1982, Tom Peters and Robert Waterman co-wrote a book called In Search of Excellence which quickly became an international best seller. It was based on a study of the greatest companies in America at the time and put forward the concept that the easiest way of solving of business problems was to ditch the the… Continue

Added by charles bayer on February 1, 2010 at 6:04pm — No Comments

Three ways to extend a search-marketing program

By Matthew Greitzer

At this point most automotive marketers know that search marketing is an incredible vehicle for reaching their target customers. It’s highly relevant, highly targetable and is generally one of the most efficient and ef… Continue

Added by Mary S. Butler on February 1, 2010 at 5:00pm — No Comments

Profit Center Approach to BDC, Internet Sales Departments and CRM

In August 2005 I had the privilege of going to work for the largest sales volume and revenue Chevrolet dealership in the world, Courtesy Chevrolet in Phoenix, AZ. Based on my previous 24 years of experience in developing "CRM Programs" for both dealerships and car companies, I knew that effectively… Continue

Added by Ralph Paglia on February 1, 2010 at 7:30am — No Comments

Seth Godin: Quieting The Lizard Brain

Quieting the Lizard Brain within each of Us

Source: "Quieting the Lizard Brain" by… Continue

Added by Ralph Paglia on February 1, 2010 at 7:00am — No Comments

Begin With the End in Mind – Conversion Rate Optimization (CRO)

Those who follow me on twitter (@pcmguy) have seen me tweet this probably multiple times. “Google commodities everything” this is a quote from @jeffjarvis book “What Would Google Do?” for those of you that haven’t read it you should do so as soon as possible. Along these same lines I recently heard a great analogy about search marketing that wil… Continue

Added by Larry Bruce on February 1, 2010 at 12:13am — No Comments

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