Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Here’s a question for you –
Is your BDC the result of a failure in training?
That should have your attention. If I’ve ever written an article that will be misconstrued, this will be the one! As I’ve talked to dealers over the years, I’ve seen many BDC’s spring up out of knee-jerk frustration. While there are obviously exceptions to the rule, this is something I’ve seen repeated in the industry over the past several years. A…Continue
Added by Alan Ram on July 24, 2014 at 9:57am — No Comments
|by Ben Brockhaus-Hall, Cobalt SEO Specialist|
More and more businesses are incorporating SEO into their marketing budgets every day and car dealerships are a big part of this emerging trend. In this new world where people Google everything before they buy, it is…Continue
Added by Cobalt on July 24, 2014 at 9:30am — No Comments
How does shopper NOT take action?Continue
Added by Ken Lees on July 24, 2014 at 8:53am — No Comments
I am sure many of you have heard about the recent customer service debacle involving Comcast over the past week.
In case you aren’t familiar with what happened, a customer called into their…Continue
This photo cracks me up because it looks as if the guy wants to make sure that you've noticed how good he looks in the reflection of the car!…Continue
Added by Michael Cirillo on July 24, 2014 at 5:30am — No Comments
GM Sales Surge Amid Recalls as Barra Quality Sells: Cars
Jul 23, 2014 9:11 AM CT
General Motors Co. (GM)’s Mary Barra is projected to report her second straight quarter of rising sales, adding to evidence that the chief executive officer is weathering the biggest wave of…Continue
Added by Manny Luna on July 23, 2014 at 8:00pm — No Comments
Added by Manny Luna on July 23, 2014 at 7:41pm — No Comments
It's as cliche as it comes. The best defense is a good offense. The best offense is a good defense. We've heard it a dozen times in different contexts, not the least of which are sporting events like football. As strange as it may seem, the saying has its most profound meaning when it pertains to car…Continue
Black Book announces the addition of Anil Goyal to its executive team serving as Vice President of Analytics and Strategic Relationships. Best known for providing timely, independent and accurate vehicle valuation data, the addition of Mr. Goyal enables Black Book to broaden its reach into data and trend analysis for customers in a variety of leading industries.
Mr. Goyal comes to Black Book with a deep background in strategy and has held a number of senior positions in the…
Added by Black Book on July 23, 2014 at 11:32am — No Comments
Added by Ken Beam on July 23, 2014 at 11:22am — No Comments
Today's Women’s Wednesday we are focusing on the new top reason women are buying from their sales advisor. Trust has always trumped price when it comes to buying from a sales advisor, but now, in our latest mid-year #bigdata report directly from women's reviews, “trust” no longer has the top spot.
R-E-S-P-E-C-T! Aretha Franklin couldn’t define it better. Respect is now the #1 prerequisite to trust in the formula to selling to women.
The top 5 reasons women buy from their sales…Continue
Added by Anne Fleming on July 23, 2014 at 11:00am — No Comments
Added by Leonard Buchholz on July 23, 2014 at 10:33am — No Comments
Actually, scratch that.
This isn't just going to be about Bounce rate, but all of your…Continue
Added by Michael Cirillo on July 23, 2014 at 7:53am — No Comments
Online shopping for purchasing a car has never been more popular. But what about if you want to compare leases through an online channel? According to participants of a recent survey from Wantalease.com, many respondents wouldn’t even know where to start.
Executives at Wantalease.com and its sister marketplace, Swapalease.com, were curious about how average drivers feel about the online research and shopping process on a new lease.…
Added by John Sternal on July 23, 2014 at 7:01am — No Comments
Aiming for a new greener planet, top brands are now investing for environmentally friendly cars, also referred to as green cars or eco-friendly cars. These cars are considered safe for their low emission of carbon that are hazardous for climatic conditions and…Continue
Added by Tim Kaye on July 23, 2014 at 5:43am — No Comments
Still not making more money?
Have you tried everything but still can't increase your profits? If you're struggling to bring in more money--even with all of your current marketing…Continue
Added by Paul Potratz on July 22, 2014 at 8:26am — No Comments
A dealership is often a high-stress environment, and if you don’t have a viable plan to show your employees that you appreciate them, you’re going to have to hire and re-hire over and over and over again…ad infinitum.
So how do you typically show your employees that you appreciate them for their work? The money. You give your team monetary incentives in return for…Continue
Added by Rebecca Kon on July 21, 2014 at 1:10pm — No Comments
Here are the latest trends and insights on the used car market according to Black Book data and Ricky Beggs. The market continues the more traditional seasonal movements and for the first three weeks of July the average change amount has increased within the cars and trucks. This past week the cars average segment change was -$68 as compared to the previous two weeks of -$56 and…Continue
Added by Black Book on July 21, 2014 at 1:00pm — No Comments
Dealerships are facing an uphill battle in the fight to reclaim search rankings from third-party listings, as well as the attempt to win customers through social media. For both automotive SEO and social media marketing, however, content is the…Continue
That is the very definition of Automotive Inbound Marketing.
Have you ever noticed that the vendors in the automotive marketing space who are…Continue