Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Whether your car is brand new or you have had it for several years, you may feel that you want to either spruce up the interior or give it a more personal or luxurious feel. There are lots of things that you can revamp in the interior of your vehicle, from the upholstery to the steering wheel and the floor to the roof.
To simply add some finishing touches, you can buy items such as new mats to hide existing damage or simply protect the manufacturer's…Continue
Added by tony croose on April 26, 2018 at 3:58am — No Comments
Black Book has some new insight showing increased collector interest in Japanese cars from the 1960s/1970s. Many of the below cars and trucks were in the “first wave” of Japanese vehicles, and were radically different from the typical large American cars of the time.
"Over the last few years, collectors have shown increased interest in the first generation Japanese imports, such as Honda Civics. For years these cars were overlooked, but have recently become sought after, especially…Continue
Added by Black Book on April 25, 2018 at 12:35pm — No Comments
Classic Mustangs can be worth a lot. They can often be difficult to find, too. If you’re the proud owner of this kind of rare gem, restoration may be one of your aims. Restoring one of these beauties is a process that requires a significant time commitment. It’s a process that requires a lot of love as…Continue
Added by Rachelle Wilber on April 25, 2018 at 8:47am — No Comments
Did you know that the self-improvement industry in the U.S. is a $10 billion market?
That means there are a lot of people out there who are not achieving their goals. Of course, there are also dozens, if not hundreds of self-help gurus taking advantage of this situation and dishing out advice…
Added by Bill Wittenmyer on April 25, 2018 at 7:30am — No Comments
VEHICLE BUYBACK PROGRAM
Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast solutions, announced today it has partnered with Mobility Sales Solutions and its new Vin-Up™ solution for automotive dealers and their service customers. Under the agreement, automotive dealers are immediately alerted to each vehicle’s latest Black Book value when vehicles come in for service,…Continue
Added by Black Book on April 25, 2018 at 6:26am — No Comments
Atlanta, GA – April 24, 2018 – ELEAD1ONE today released a free eBook called “The Auto Dealer’s Guide to Digital Retailing.” Designed to be a resource for dealers, the eBook presents an in-depth review of the challenges involved with purchasing a vehicle…Continue
Added by Bill Wittenmyer on April 24, 2018 at 9:30am — No Comments
Below are some additional data points from a recent consumer credit trends study conducted by Equifax. The initial release highlighted trends in awareness of credit amongst Millennials and Baby Boomers, as well as affordability expectations of Prime and Subprime shoppers. The online survey was conducted…Continue
Added by John Sternal on April 24, 2018 at 8:43am — No Comments
Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly shopper interest data, with results showing increased shopper interest in key vehicle refreshes and upcoming launches, as well as pickups, utility vehicles and certain car segments during the month of March.
All three segments of…Continue
Added by John Sternal on April 24, 2018 at 8:22am — No Comments
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. …Continue
Added by Black Book on April 24, 2018 at 7:48am — No Comments
Irvine, Calif. – April 24, 2018 – Carvana (NYSE: CVNA)…Continue
Added by Ralph Paglia on April 23, 2018 at 6:57pm — No Comments
Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly shopper interest data... The results showing increased shopper interest in key vehicle refreshes and…Continue
Added by John Sternal on April 23, 2018 at 12:00pm — No Comments
Added by Ben Jansen on April 23, 2018 at 9:00am — No Comments
Nowadays, the competition for consumer attention is fierce. Many dealers focus on attempting to do a better job than their competition when it comes to ads. But, the truth is, you aren’t only competing with other dealerships, but with every retail business which does digital marketing.
Added by Steve White on April 23, 2018 at 6:55am — No Comments
Love him or hate him, Tesla’s Elon Musk is brilliant. As both a businessman and a marketer, he has created a loyal following of brand advocates – some of whom don’t even own the products he sells. There are consumers literally willing to wait years just to purchase a Tesla vehicle. He recently launched a car into…Continue
Added by Chris Miller on April 23, 2018 at 6:40am — No Comments
Albany, NY – April 23, 2018 – Auto/Mate Dealership Systems has integrated its dealership management system (DMS) with Dealer Wizard, a provider of database intelligence solutions for auto dealerships. Dealerships that use both Auto/Mate’s DMS and Dealer Wizard’s suite of equity mining, performance metrics and service drive solutions will benefit from the real-time data exchange between the two…Continue
Added by Mike Esposito on April 23, 2018 at 6:15am — No Comments
Search engine optimization (SEO) is essentially targeted to improve the search engine ranking of a site that will broaden its global reach, improve visibility, lead to higher conversion ratio of prospective visitors and enhance and sustain the return on invested capital. The internet abounds in agencies that offer SEO services and opting for most affordable SEO partners can be a daunting task as one cannot afford to compromise on the quality of promotion for his services or…Continue
Added by Deena Lewis on April 23, 2018 at 1:00am — No Comments
Contrary to what you may have been told, links to your dealershiop's various websites are still one of the most effective ways to drive traffic and…
Added by Ralph Paglia on April 21, 2018 at 2:00pm — No Comments
The argument for social media as a highly effective automotive marketing tool is not new and I'm certain we don't need to waste energy or bandwidth defending it. The prediction that Facebook will be the most dominant online property of 2018 - even…Continue
Added by Ralph Paglia on April 21, 2018 at 11:44am — No Comments
There are many benefits that can be reaped from buying a used car. Not only are used cars cheaper, but they also depreciate at a slower rate. However, you will have to take special care in order to avoid getting a lemon.
It is not a…Continue
Added by Kara Masterson on April 20, 2018 at 10:47am — No Comments