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All ADM Member Blog Posts (9,086)

New Study: Mobile App Users Become More Frequent Visitors to Dealership Service Department; Visiting Nearly 50% More Often Than Non-App Users

 

Study of 307 dealerships nationwide shows that for every 1,000 app users, a dealership receives, on average, $144,000 in incremental service revenue

 

Daytona Beach, FL – August 19, 2014 –DMEautomotive (DMEa) today released new research proving that mobile app users become more frequent visitors to a dealership’s service department after they download the app. The study…

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Added by Crystal Hartwell on August 19, 2014 at 8:28am — No Comments

CAR LEASE CREDIT APPROVALS REACH NEW HIGH FOR THE YEAR DESPITE SUBPRIME INCREASE

Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during the month of July were 81.0%, the highest monthly level of the year and reversing a trend that saw continuous decline since January largely due to an increase in the number of SubPrime credit applicants.



Despite the high marks in July, Swapalease.com attributes the growing number of credit declines in 2014 to a rising number of car lease shoppers with SubPrime credit profiles seeking…

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Added by John Sternal on August 19, 2014 at 8:22am — No Comments

Are You Ahead of The Curve?

Chances are you've heard of digital marketing. You may use it in your current marketing strategy. But are you really ahead of the curve? Is your dealership actively engaging shoppers who have visited your website? There's a cutting-edge tool now…

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Added by Paul Potratz on August 19, 2014 at 7:38am — No Comments

Make Millennials Want Your Dealership's Social Content

Last week, AutoTrader.com released a study revealing that social media hasn’t impacted millennials’ car buying process...

While this may sound discouraging for dealerships, ruling out…

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Added by Lisandra Ramos on August 19, 2014 at 7:00am — 3 Comments

Fewer Adjustments, Smaller Declines In Values

Welcome to this week’s edition of Beggs on the Used Car Market, with insights from Ricky Beggs and Black Book. We trust each of you had a busy and profitable week. Our team of editors, analysts and survey personnel were on the lanes and online gathering market data and studying loads of actual transactions, while reporting the current market.

 

By the end of the week the summaries of data showed us a…

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Added by Black Book on August 19, 2014 at 6:01am — No Comments

Sell the Car, Not the Price

Ever since the first car dealership opened, dealers have understood the emotional impact of “the walkaround.”  As consumers move through the buying cycle, they get to a point where they don’t just want, but need to experience a vehicle that they are interested in.  In the past, most consumers would visit the dealership…

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Added by Timmy D. James on August 19, 2014 at 5:46am — No Comments

The Unfortunate Story of Neggy Lected, an Online Car Shopper

Once upon a time, in the Land of Aluminum, Steel, and Rubber, there lived a team of Salespeople working at R-U-SERIOUS Dealer. These Salespeople, it is believed, had a rare gift for multi-tasking. 

Every day, they would tackle many different tasks - from taking and making phone calls, emailing prospects, making walkaround videos, attending to customers on the…

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Added by Rebecca Kon on August 18, 2014 at 1:43pm — No Comments

Demand More From Digital

As we mentioned in our most recent blog post, the deployment of a first-party framework nearly guarantees an incremental 15% increase in conversion and attribution. Quite often the gain is nearer 30%.



So then, we wonder, what keeps the masses tied to the practice of third-party advertising, where the incremental increase is measured in single digit percentages…

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Added by mike lesinski on August 18, 2014 at 1:07pm — No Comments

The One Time that it’s Okay to Automate Social Media

When social media started picking up steam in the automotive industry in 2008, the idea was that since more people were getting social and communicating on these public arenas, it would be a great medium through which to get more customers. Fast forward to today and we’ve found that it can be more…

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Added by Jim Jabaay on August 18, 2014 at 12:41pm — No Comments

GM: Why Customers Are Loyal Despite Recalls

A recent article on the Huffington Post asked why consumers are still buying GM vehicles despite all of the recent recalls. There’s no question that there are many concerned owners of GM…

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Added by Mike Gorun on August 18, 2014 at 5:57am — No Comments

Flick Fusion Introduces First Video Marketing Platform for Auto Dealers That Automates Production & Increases SEO Rankings

Urbandale, IA--August 18th, 2014--Flick Fusion (www.flickfusion.com), the industry's leading video marketing provider, today introduced the first video marketing platform for auto dealers that automates the video production process, increases organic SEO rankings, increases conversion rates and generates more leads to the dealership. With the addition of several recent and planned product roll-outs, Flick Fusion is also the industry's only…

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Added by Brian Cox on August 18, 2014 at 5:44am — No Comments

Automotive Reputation Management Isn't Rocket Science

One of my biggest complaints about some vendors in our industry is that they make reputation management seem like it requires extremely specialized talents in order to make it work for car dealers. They would have you believe that you cannot manage, monitor, or influence your own reputation and…

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Added by Paul Accinno on August 17, 2014 at 1:08pm — 4 Comments

Five Most Dangerous Distracted Driving Habits

You may not know the name Marina Usaceva, but the Johal family certainly do – her driving actions took the life of their son.

Sukhdeep Singh Johal died after Usaceva smashed her Jaguar into the back of his car in 2013. Police enquiries revealed she had used not one, but two mobile phones, shortly before the fatal accident. The 31-year-old was jailed for six years following the carnage, and the court heard this was the third time she had been caught using her phone behind the…

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Added by Jessie Carolyn on August 17, 2014 at 12:56am — No Comments

How Dark Social is affecting your content marketing strategy ~ ADM Digital Marketing

"Approximately 60 per cent of all sharing is 'dark social'. Here's why it is vital to any brand's content marketing strategy."…

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Added by Manny Luna on August 16, 2014 at 10:30pm — No Comments

Scott Monty - #icebucketchallenge

Bringing more awareness to ALS (…

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Added by Manny Luna on August 15, 2014 at 10:30pm — No Comments

Do you have distracted shoppers?

Are your shoppers spending more time on their phones than with your sales team? Studies show that 63% of shoppers are actively searching for other dealerships while they're in your showroom. How can you compete with other dealerships on that mobile device? Samantha discusses some…

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Added by Paul Potratz on August 15, 2014 at 12:05pm — No Comments

Multi-Channel Marketing is the ONLY Effective Strategy to Thrive in the Whirlwind

What have we learned from all of the studies?

There seems to be a ton of them coming out lately saying that social media isn't working, SEO isn't working, television isn't working, classified listings aren't working... the list is ongoing. If all…

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Added by Paul Accinno on August 15, 2014 at 1:30am — 4 Comments

Car Dealer SEO Questions Answered by MOZ Founder, Rand Fishkin

A few months ago, myself (@michaelacirillo) and Robert Wiesman (@yourhyundaiguy) set out to create a free helpful resource for our fellow automotive professionals in the form of a podcast.

We've been so fortunate to sit down with heavy-hitters in and out of the car business. Grant Cardone,…

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Added by Michael Cirillo on August 14, 2014 at 6:46pm — 2 Comments

Using Guerrilla Tactics to Combat Declining Vehicle Sales Gross Profit

Using Guerrilla Tactics to Combat Declining Vehicle Sales Gross Profit

By: Alan Ram

Recently I saw a study that said that one of a dealer’s biggest concerns moving forward was declining gross profit per unit sold. As this question is debated at automotive dealerships and 20 groups across the country, we always seem to arrive at the same solution: Sell the value of the vehicle, don’t shortcut the presentation process, don’t discuss…

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Added by Alan Ram on August 14, 2014 at 2:18pm — No Comments

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