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All ADM Member Blog Posts (9,436)

The Power Of Online Classified Ads & Used Cars

As the Internet continues to become more all-important to business, companies that actually take advantage of it intelligently continue to grow and improve. However, not everyone knows how to harness the power of the web, and otherwise successful companies sometimes fail to adapt to the times. Among all the SEO articles and get-rich-quick schemes, a powerful Internet marketing tool involving classified ads is being used with fantastic…

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Added by Angela Smith on November 22, 2014 at 10:00am — No Comments

4 Simple Ways To Boost Clicks & Conversions on Your Dealership Website



Rob Campbell, Performance Improvement Consultant
by Rob Campbell, Performance Improvement Consultant

4 Simple Ways to Boost Clicks & Conversions on Your Dealership Website

In 1996, I helped design and build the first website for my father’s GM dealership. The “interweb” was in its infancy and most car dealerships didn’t even have dial-up Internet service, let alone…

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Added by CDK Global on November 21, 2014 at 4:30pm — No Comments

Create Quality Dealer Video Promos Without Busting Budgets

Video is well established as a powerful dealer marketing - whether it's for local or regional broadcast, on line, mobile or the digital signs in local dealers and surrounding businesses.

But there's always been a big barrier in the way of dealers who wanted to use video-driven marketing - high creative…

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Added by Dave Haynes on November 21, 2014 at 2:19pm — No Comments

Do You Meet The Standards?

Why Google Says You Need To Go Mobile



If you aren't mobile friendly, you may want to think about getting a mobile platform. Google ran A/B testing last month that will impact your mobile traffic.



This week on Hard Facts, learn about this new tool that could deter potential customers from clicking on your links if they're searching…

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Added by Paul Potratz on November 21, 2014 at 11:40am — No Comments

The Top Ten Auto News Stories of the Week: November 15 - 21

Happy Friday, Auto Dealers!

Are you ready to read the top automotive news and blogs from around the Web? We have some really interesting topics for you today, including: Toyota’s hydrogen fuel cell car, NADA’s Sales Forecast for 2015, 3 ways dealers are connecting with the modern…

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Added by Rebecca Kon on November 21, 2014 at 11:19am — No Comments

3 different types of car insurance

If you own a car in UK, it’s mandatory for you to keep it insured. However, you’ve a choice when it comes to selecting the type of insurance. There are many different options available to the women car drivers in UK. These include third party insurance, third party theft and fire insurance and comprehensive car insurance. Depending upon your requirements and budget, you…

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Added by Yoey Thamas on November 20, 2014 at 7:52pm — No Comments

Ensuring That You Have The Right Person Running Your Internet Department/BDC Center

Whether you have a BDC Manager that handles all of your Internet Sales Managers... or if you strictly have and Internet Director handling all of your Internet Leads, Marketing Strategies, SEO, and such... are we putting the right person in that position for our Dealership? Do you have one that will ensure your leads are being handled correctly and ensure your Lead generation is top notch? Most Dealers have gone to this strategy. Instead of paying outside sources to do the grunt work for years… Continue

Added by David Lytle on November 20, 2014 at 9:13am — No Comments

BLACK BOOK UNVEILS RESULTS FROM MOBILE USABILITY SURVEY

Smartphone & Tablet Technology Showing Improvements in Decision-Making Speed and Profitability



LAWRENCEVILLE, Ga. (November 20, 2014) – Black Book® announces the results of its recent Mobile Usability survey, taking a closer look at how dealers, remarketers and other industry professionals are currently utilizing mobile technology via smartphone or tablets. The results shed light on just how fast the industry is becoming, with respondents saying mobile…

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Added by Black Book on November 20, 2014 at 7:14am — No Comments

When An Apology Isn’t An Apology

Regardless of how hard you work to ensure that your customers have an excellent experience, mistakes happen. No doubt you’ve had customers complain about something – it took too long for their vehicle to be serviced, there was a miscommunication in pricing during the sale, or a general failure to deliver on promises…

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Added by Richard Holland on November 20, 2014 at 6:00am — No Comments

Another Reason Google Should be #1 on Your Strategy for Gathering Positive Public Reviews.

Why should Google be the first place to accumulate positive public reviews? Go to Google and type "lunch Near Overland Park KS"

Google just did a "go screw yourself Yelp".

Looks like its just for food and lodging, but knowing Google this will expand…

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Added by Joseph Little on November 19, 2014 at 11:18am — 1 Comment

Looking for the Best VW Sign Then Drive Deal in Union Cty. NJ? | VW Sign Then Drive Headquarters

 photo SIGN_THEN_DRIVE_zps09f15665.jpg
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Douglas Volkswagen
491 Morris Ave.
Summit NJ 07901

DouglasVW.com

Added by Ken Beam on November 19, 2014 at 10:40am — No Comments

NJ Infiniti - Open House at Douglas Infiniti this Thursday 11/20 & you are cordially invited!

You are cordially invited to our Open House this Thursday!

Click the picture to find out more info.

Douglas Infiniti in Summit is having an Open House this Thursday 11/20 from 5:30-8:30pm.

Food & beverages will be served. Plan on stopping…

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Added by Ken Beam on November 18, 2014 at 1:06pm — No Comments

What are you even doing right now?

Black Friday Is Almost Here

Time is running out, and you don't want to miss out on one of the biggest selling opportunities of the year. Black Friday isn't just a retail holiday, dealerships can cash in on the flocks of people who are looking for a bargain during the holidays.



On this episode of Think Tank Tuesday, learn…

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Added by Paul Potratz on November 18, 2014 at 12:28pm — No Comments

Take Our Survey for a Chance to Win $400!

Auto/Mate Dealership Systems is conducting a survey on the usage of mobile tablets in the dealership. How many of you are using mobile tablets in the sales process, in the F&I process and in fixed ops? We would like to find out and we appreciate your input!

 

We're inviting all auto dealer personnel to participate. Participants who complete the survey will be entered into a random drawing to win a $400 Visa gift card. In less than ten minutes--or the time it takes to finish…

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Added by Mike Esposito on November 18, 2014 at 10:57am — No Comments

Searching For Six Dealers

Watch DMDirect

As you can hear in the attached video, we're ready to prove what has improved in equity data mining technology. DMDIRECT is poised to take on the challenge of all the rooftops ignored thus far by other data mining companies.  We are also adding new technology that has never been available under one brand.

For…

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Added by John Fuhrman on November 18, 2014 at 10:53am — No Comments

Auto Advertising: Broadcast, Print Still in the Mix

While headlines for our annual Automotive Advertising Outlook focus on car dealers’ continued infatuation with digital media, perhaps the most profound statement appears at the end of the report, in the Conclusions:

“Let’s set something straight. Automotive advertising hasn’t completely disappeared from newspapers and radio, and it’s still a healthy part of TV and direct mail. In fact, we could have begun this report as follows: ‘Despite the ballyhoo of all things digital, auto…

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Added by Borrell Associates on November 18, 2014 at 9:31am — 1 Comment

LEASE CREDIT APPROVALS RISE AHEAD OF THE BUSY HOLIDAY LUXURY AUTO CAMPAIGNS

Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during October rebounded to a rate of 74.1%, compared with 64.5% in September. Roughly three out of every four lease applicants were approved in October, an important indicator given the continued popularity of car and truck leases.



Year to date, Swapalease.com has recorded a lease credit approval rate of 68.6%, just shy of the 70% rate that is considered normal in the marketplace. Over the…

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Added by John Sternal on November 18, 2014 at 5:59am — No Comments

It’s All a Matter of Perspective

When did you last walk through the customer entrance of your dealership and look at what is truly being experienced by the customer?

 

Forget for a moment whether a sales consultant’s work area is messy, or if there are smudges on the windows. Let’s look a little closer at what a customer could see, hear…

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Added by Mike Gorun on November 18, 2014 at 5:30am — No Comments

Industry insight and a mid-fall market

Hello and welcome to this week’s edition of the Used Car Market Report, with insights from Ricky Beggs and Black Book. Thank you for taking the time to hear our thoughts on the market activity from the past week. During the conference there were multiple opportunities to hear from so many key industry personnel connected to CPO, lenders, recovery and repossessions and the traditional…

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Added by Black Book on November 17, 2014 at 9:58am — No Comments

Auto/Mate Completes Integration of its Dealership Management System with BMW of North America, LLC

FOR IMMEDIATE RELEASE

ALBANY, N.Y. – November 17th, 2014 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that it has completed integration of its dealership management system, Automotive Management Productivity Suite (AMPS), with BMW of North America's (BMWNA) DMS Data Transfer system. BMW dealers using Auto/Mate's DMS can now enjoy seamless bi-directional…

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Added by Mike Esposito on November 17, 2014 at 8:48am — No Comments

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