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All ADM Member Blog Posts (9,811)

6 Dealership Email Fails and How to Prevent Them [Free eBook!]

Follow-up emails are so crucial to a dealership’s marketing and communication strategy, but valuable and helpful content is recently taking a backseat to speed and convenience.

Over the past few months, we’ve reviewed several dealership follow-up emails - and we’ve seen the good, the bad, and the ugly. After studying these emails, we have concluded that dealership email follow-up methods need some adjustments, which is why ActivEngage wrote this new eBook, …

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Added by Rebecca Kon on May 28, 2015 at 7:14am — No Comments

Service Dilemmas: What Would You Do?

Every dealership has seen this customer—the one who demands to be reimbursed for damage they claim happened while the car was in the dealership’s care, or because of faulty service work. You might find it challenging to deal with these customers, especially when you don’t believe your team is at fault. So what is the…

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Added by Richard Holland on May 28, 2015 at 6:00am — No Comments

How to Maximize Profit in Your Service Department

According to NADA statistics from 2014 service and parts sales reached $91billion!

The average dealership net profit for service and parts per month was upwards of $270,000 while new and used-car sales combined net profit per month did not even reach…

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Added by Ashley Weidner on May 28, 2015 at 6:00am — No Comments

The NFPA Codes and Standards to Prevent Wind Turbine Fire

Wind turbines are prone to catch fire. The regulations that deal with fire prevention lays out few guidelines that developers need to follow at the time of building a wind turbine. There are fire protection services with a broad range of experience in extinguishing fire. Such companies use reliable fire detection instruments that are immune from false alarms and offer solid protection from wind turbine fire.

 

There have many incidents of wind turbine fire in…

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Added by Katie Smith on May 28, 2015 at 2:30am — No Comments

Time For Car Dealers To Reconsider Landing Page Microsites

The tried and true landing page — an automotive marketer’s best friend

In the ‘old’ days of the web, all of a…

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Added by Ralph Paglia on May 27, 2015 at 8:30pm — 2 Comments

Is Your Dealership Losing Google's Trust?

Over the last month, there has been a lot of noise about the lack of transparency between some SEM companies and their automotive clients.

Showroom Logic founder Patrick Bennett provides an insightful look at why it's critical for a dealer to have access to have more than just access to their Google Analytics account - they need access to their Google Adwords and Bing Ads accounts, as well.

He discusses why Adwords tools such as Quality Score need to be actively monitored by…

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Added by Robert Monson on May 27, 2015 at 8:48am — No Comments

All Car Segments Declined While Full-Size Vans Increased

All Car Segments Declined While Full-Size Vans Increased  

 

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

 

The team of Black Book editors are seeing more signs that the summer slowdown is taking shape. All car segments saw a decreasing…

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Added by Black Book on May 27, 2015 at 7:41am — No Comments

Increase Sales through Conquesting Consumers Motivated by Open Recalls

Following tremendous pressure from the NHTSA, Takata has expanded the recall on its faulty airbags. In fact, it just doubled the number of vehicles that are subject to recall to 34 million – that’s one in seven vehicles on the road today – and the largest recall in automotive history. Since then, consumers have been…

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Added by Chris Miller on May 27, 2015 at 6:00am — No Comments

I think you're pretty charming

But Do You Consider Yourself Charming?

How do you increase sales as a salesperson? If you're in sales, you better be charming. On this week's Think Tank Tuesday, learn the four steps you need to follow in order to be interpreted as personable, instead of creepy.

  • Understand what being charming…
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Added by Paul Potratz on May 26, 2015 at 1:52pm — No Comments

7 Ways Your Direct Mail Should Be Digital

This is out of the ordinary, I know. Me… a guy who achieved success in retail from being an early advocate of Internet lead management, video, and digital marketing… talking about the benefits of a traditional marketing medium. Stranger things have…

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Added by Joe Webb on May 26, 2015 at 1:30pm — No Comments

How to Generate More Positive Reviews

80% of prospects are checking reviews before they even consider making a purchase according to the Ipsos Open…

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Added by Ashley Weidner on May 26, 2015 at 5:23am — No Comments

#CARSTRONG: A Car Guy Needs Your Help

Those who know Bryan Armstrong are likely aware of three aspects of his life. He knows the car business and is always willing to share that knowledge with others. He is a true innovator in the industry who brings everything he has to the table. Lastly, he is a truly giving individual, adopting…

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Added by J.D. Rucker on May 22, 2015 at 6:02pm — No Comments

Take the How-To Challenge

There are over a million instructional videos online, and 70% of them contain "How To..." in the title. This week, Samantha explains why its so important to have instructional "How-To" videos on your website.

Also take the "How-To" Challenge! Submit 5 of your "How-To" Videos and submit them on this week's Hard Facts to get a free prize package…

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Added by Paul Potratz on May 22, 2015 at 1:24pm — No Comments

Using Recalls to Your Advantage

A recent article in Auto Remarketing reports how Penske Automotive Group is using recalls to increase their service business through recall work, but also as an opportunity to sell more vehicles. “I think recall business…

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Added by Chris Miller on May 22, 2015 at 5:00am — No Comments

The Importance of Graphic Design to Your Business

     It takes a lot to run a business, large or small. Some things certainly may slip through the cracks, but one thing you don't want to forget about is expertly crafted graphic designs. There are several reasons for this, which we will lay out for you in this article.

     First of all, your company’s total brand image starts with a recognizable logo. Logos can often be overlooked, meaning they are present but may…

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Added by Brent Durham on May 21, 2015 at 11:51am — No Comments

7 Critical Auto Repair Marketing Strategies

Some time ago I interviewed shop owners about the most critical marketing strategies for their shop.  Here are their answers.  I think you’ll find this info valuable. Let me know if I missed any. (FYI: Part of this was posted as an article on Repairpal.com).

1.  Be Referable

“Show up on time, do what you say you’re going to do. Say please and thank you and finish what you start. Those are what I call the four rules for being referable.” -Dave Riccio,…

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Added by Wendy Kenney on May 21, 2015 at 8:00am — No Comments

Why Technicians and Service Advisors Need Marriage Counseling

Life in the retail automotive industry is taxing. Managers and employees work long hours and, in many cases, are with their co-workers more than they are with their families. Miscommunications, tension or arguments can detract from the efficiency of the dealership, and thus decrease overall…

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Added by Richard Holland on May 21, 2015 at 5:30am — 2 Comments

LEASE OFFERS HEAT UP AHEAD OF MEMORIAL DAY SALES

Swapalease.com, the nation’s largest car lease marketplace, reports several aggressive lease deals in May according to its Wantalease.com new lease online marketplace. Fifteen popular cars and trucks are being offered this month with monthly payments of $200 or less.



Five cars are offered for less than $149 per month, headlined by the Chevrolet Malibu LT, which can be leased for $149 monthly and $0 down payment. Other cars offered at $149 monthly include the…

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Added by John Sternal on May 20, 2015 at 1:54pm — No Comments

Top 4 Questions to Ask While Selecting Your Driving Instructor

Are you planning to learn driving? It is quite an essential thing if you have a car. Or even if you are planning to get one.

So, how do you plan to learn driving?

One thing that you can do is go for a school that offers driving lessons. But there’s something more interesting as well. You can…

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Added by Satyajit Seal on May 20, 2015 at 10:00am — No Comments

Why Do Millions of Small Businesses Do Local SEO Wrong

Why Do Millions of Small Businesses Do Local SEO Wrong

Local SEO can be a challenge for most small business owners. Yet, they don’t realize that it is much easier getting ranked with proper local SEO strategies than it is trying to get a national keyword ranked. This article will give the ins…

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Added by Jonathan Floyd on May 20, 2015 at 9:30am — No Comments

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