Professional Community for Car Dealers, Automotive Marketers and Sales Managers
|by Sara Towner, Account Advocate|
Tired of listening to the marketing mumbo jumbo that everyone loves to use but hates to explain? Sometimes ya just gotta say, What the Buzz? Let’s debuzz digital, break down the chatter that matters and expand our…Continue
Added by Cobalt on September 2, 2014 at 2:30pm — No Comments
This is from a blog post I did earlier on http://conversionsforsale.blogspot.com
For years I've been saying that the biggest problem with the New Lifted Truck market is the awareness problem. Consumers are not aware that these products exist in the marketplace. Now, I am going to show you the facts that support my position.
With Google being the number one search engine. I am going to let them tell me what the…
Added by David DeSantis on September 2, 2014 at 9:02am — No Comments
Hello and welcome to this week’s edition of Beggs on the Used Car Market with data and insights from Ricky Beggs and Black Book. By the time you are watching or reading this used car market insight, whether you are a fan of college football or not, you either attended a game or at least watched some on TV. This great passage of fall has finally arrived. Hopefully you were satisfied with the…Continue
Added by Black Book on September 2, 2014 at 6:00am — No Comments
In a recent article published on Marketing Land, an author used the famous concept of Moneyball and applied it to content marketing. If you aren’t familiar with the Moneyball concept, it began when Billy Beane…Continue
Added by Timmy D. James on September 2, 2014 at 5:00am — No Comments
The internet has changed our world. The concept of "business hours" has been turned on its head. People are buying things online at 2 in the morning. They're researching vehicles after the kids are in bed. They're planning out how to drop off their vehicle in your service department and still…Continue
The 2014 Mitsubishi Diamond Chapter of Excellence Award!
Paramus Mitsubishi just received the 2014 Mitsubishi Diamond Chapter of Excellence Award! Paramus Mitsubishi has done an amazing job at surpassing the benchmark set…Continue
Added by Jonathan Morales on September 1, 2014 at 10:30am — No Comments
Math and Sales Data are essential to improve the sales efforts of Sales Reps. The use of Math and Sales Data can provide a wealth of insights in terms of how effective a businesses sales campaigns are doing. In my previous post, How to be your own Manager of Sales, I detailed how Sales Reps could track their own sales numbers using a Closing ratio.…Continue
Added by Dan Galante on August 31, 2014 at 6:29pm — No Comments
Anyone who is in inside or outside sales has to meet sales quotas/sales goals of a certain type. The role of a Sales Manager is to hire, mentor, train and motivate the Sales Team. A Sales Manager is also accountable for setting the sales goals of their team and making sure that these goals are meet and exceeded. Sales Managers are provided with salary and an override of the teams total sales. Each Sales Reps goals make up a piece of this total sales goal. A Sales Manager's duties will vary…Continue
Added by Dan Galante on August 31, 2014 at 6:27pm — No Comments
The All-New 2015 Subaru WRX and STI in North Jersey.
The team at Ramsey Subaru in North Jersey reviews the newly designed 2015 Subaru WRX and STI. The 2015 Subaru WRX features the all-new 268hp Direct-Injection Turbocharged Engine that produces…Continue
Added by Jonathan Morales on August 30, 2014 at 7:30pm — No Comments
Your everyday routine keeps you busy with the truckload of tasks that you have to handle. Between work and picking up groceries and laundry, your mind was probably on the deadline of your assignment when you hit the car beside yours while parking. Paying attention, contrary to what many would say, is now no more…Continue
An SEO, one of the most common questions from potential clients goes something like this: “If we target keywords X, Y and Z, what kind of return can we expect on our investment? We need to know the potential ROI before we invest.”
Did you catch that? The keys to that question are the…Continue
Your emails have…Continue
Happy Friday, Auto Dealers! As always, ActivEngage has the top 10 most interesting automotive articles from around the web --RIGHT HERE!
In this week’s post you’ll learn why you might be annoying your sales leads, what space station droplet tests could mean for the auto industry, and much more! Check them out!Continue
Added by Lisandra Ramos on August 29, 2014 at 9:47am — No Comments
When a person is disabled or physically handicapped, it does not mean that it will stop him from enjoying the joy of driving. Suppose a family member or someone you care about is physically challenged. It's painful to see all the time that they need to depend on someone whenever they…Continue
Added by Tim Kaye on August 29, 2014 at 5:30am — No Comments
There’s no doubt that video marketing, in general, has become increasingly important in today’s world. Google has the search market cornered which is why, as marketers, it is important to pay close attention to the changes they make. However, did you know it’s even more important to pay attention to the second largest…Continue
Brand New Lifted Truck Industries Presence Bolstered By GoLifted.org Site
GoLifted.org is a New Lifted Truck market guide for consumers that builds product awareness, lends market education, and presents current Lifted Truck Upfit manufacturers
STANDISH, Maine, Aug. 27, 2014…Continue
Added by David DeSantis on August 28, 2014 at 2:15pm — No Comments
See what Scott Sparks has to say about the Zeck Ford Service Department!
Their President's Award Winning Service Department is second to none ! They deliver Award Winning Service through a combination of a Professional Well Trained Staff. A Clean Modern Facility, State of the art Equipment , and Computerized Invoicing, Record Keeping and Information…Continue
Added by Manny Luna on August 28, 2014 at 12:30pm — No Comments
Working at a car dealership often takes its toll on employees. The demands of a fifty, sixty or seventy hour work week often leaves the employee exhausted, mentally and physically. Generally, these employees are not clock-watchers, they are your commissioned sales people, your technicians, your management staff and they…Continue
When it comes to negotiating with a car dealer, what’s the comfort level of men and women? Swapalease.com, the nation’s largest online car lease marketplace, was interested to take the pulse of car shoppers around the country. According to their findings, women are now warming up to the negotiation process. Click here to see the complete findings.
An online survey was presented to more than 1,000 drivers…
Added by John Sternal on August 27, 2014 at 12:47pm — No Comments