All ADM Member Blog Posts (8,107)

As a business you need to add social media value with every social network you choose for your brand. When choosing a social network you should first think about what it could provide for you from a social viewpoint and an SEO aspect. Never just join a social network without thinking…

A Facebook page is where your community gathers to discuss about like-minded content, such as automobiles or your local area. If you own a dealership, you need a Facebook page. However, having a Facebook page is…

Engaging Your Mobile Shoppers

► Keep Customers In The Store

► Share The Mobile Experience

► Eliminate "Be Back" Mentality

► Use Competition To Your Advantage



You learned last week in part one how to use mobile marketing to keep your customers on your website. This week I'll share how you keep those customers around once they are in your showroom. That's this week on Hard…

This year’s Black Friday chaos and record-breaking Cyber Monday sales created quite the stir around the Potratz lunch table. Sharing pictures of our weekend steals and comparing our shopping…

In case you missed the live broadcast yesterday you can check out the show with @marktewart on U-Stream bit.ly/19lRwWd

ActivEngage brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the globe. In this weekly edition--GM Drops Chevy in Europe, Keyword “Not Provided” Controversy, and Paul Walker Tribute.

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CAN THE LINCOLN FRANCHISE SURVIVE?

uh-oh! This promo video I cut today accidently got released all over the Twitterverse before the article actually came out. I never dreamed when I put it on YouTube that people would pick it up and re-broadcast it on Social Media. it wasn't until the phone calls started coming in…

When thinking about safety at your facility, most often we consider safety procedures that we follow, and policies that are written to avoid tragedy or deal with them in the event of an incident. However, facility safety is a broad concept, including things as seemingly innocuous as lighting.

Poor lighting creates an assortment of potential issues, varying from things such as increased trip, slip, and fall hazards to eye straining. Poor lighting comes in many forms, including…

Volvo's Epic Split

Over the past two weeks, more than 54 million people have watched a one minute video of two trucks reversing. Why? Have a look for yourself:

http://youtu.be/M7FIvfx5J10

There's a new way of advertising your products now. It's different, it's effective and it's catching…

There was a cry that was heard amongst many in the search engine optimization world on April 24th, 2012, as if thousands of SEOs suddenly cried out in terror, and were suddenly silenced. It was the day that Google…

Vehicle inventory matters, website traffic is highly important, and selling cars is the number one goal, but how do you insert the cars you sell into the content you share on your social networks and…

What do you think are the most valuable digital marketing skills to have heading into 2014? The Online Marketing Institute recently polled a group of advertising and Fortune 500 marketing executives to find which digital marketing skills…

This week, the SpiderLabs research team at IT security services firm Trustwave released a jaw-dropping report detailing the recent theft of over two million passwords from the personal computers of users all over the world.  These PC's were infected with one or more recent variants of the recently-open-sourced botnet software called "Pony", which…

Despite the difficulties faced with rising interest rates and government furlough, CNBC’s Jim Cramer has stated that the Automobile Industry is going through a renaissance. Cramer notes that Ford US Auto Sales grew 12.2% in the last calendar year while Toyota Motor also announced a 22.8% percent growth, which is significantly larger than their 15.6% expectation. Another positive note is that GM reported better-than-expected sales with a 14.7% sales growth, in comparison to their 11%…

In the B2B world, we’re seeing a shift in importance and shopping behaviors by business buyers. What’s interesting is that business buyers are starting to behave more like consumers when making business purchase decisions. A…

Have you ever heard of Nostradamus? He’s a crazy guy who wrote a bunch of super vague poems and know he gets credit for predicting all kinds of major world events. Was he clairvoyant? We have to say no, because if he was, he probably would have written something that’s actually useful, like the sports almanac from Back…

Who isn’t seeing the value in your content? Is it Facebook, or is it your followers?

There has been some debate lately about Facebook’s News Feed updates. Facebook wants to offer more quality content…

Here is the latest Used Car Market report, with data from Ricky Beggs and Black Book. With an overall average segment depreciation of -1.7% during November, the market appeared to be better than the October average…

As I sit and think about the sheer lack of training that exists in the car industry today. I find myself disgusted by the lack of expectations dealers have for their vendors. Why don’t we as dealers demand more out of the companies we’re handing over thousands of dollars a month to? Since…