Professional Community for Car Dealers, Automotive Marketers and Sales Managers
If you're a General Manger or a Service Department Manager the one thing you need to focus on is building your brand and building a list of past customers.
Building a list of your past customers is the easy way to increase the numbers of "turns" in your service department. It only makes sense…Continue
Added by Donald Heslop on March 3, 2015 at 3:32pm — No Comments
Let's bring it back to the basics when there were no apps and all you had to rely on was an old fashioned pen and a piece of paper. On this week’s Think Tank Tuesday, I explain a way to stay more organized while decreasing the amount of fire drills throughout the day.
Added by Paul Potratz on March 3, 2015 at 12:32pm — No Comments
|by Colleen Harris, SEO Specialist|
Yes, we mean this latest change from Google is all goodness for your business listings. Remember when you’d search for your dealership on Google, only to have old, outdated or even the wrong photos show up in the …Continue
Added by CDK Global on March 3, 2015 at 11:30am — No Comments
DealerInspire’s network of dealers now have immediate access to CarStory’s unique reports, which are based on analysis of millions of used vehicle listings and millions of real-world, real-time searches by online shoppers.
Austin, Texas – March 3, 2015 – CarStory, the industry’s largest provider of crowdsourced data and analytics on used vehicle pricing and preferences,…Continue
Added by Crystal Hartwell on March 3, 2015 at 11:29am — No Comments
As a new or used car dealership, you have to advertise in the newspaper. It's a part of your overall marketing mix and some people (as much as the Internet wants us not to believe) still read the newspaper and other printed media. How can a car dealership take advantage of that?…Continue
Added by Donald Heslop on March 2, 2015 at 12:48pm — No Comments
Attendees who pre-register by Friday, March 6th will be entered to win one pair of Red Sox tickets!
ALBANY, N.Y. – March 2nd, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) today announced it will be hosting a User Summit for its auto dealer customers on Friday, April 17th in Westborough, MA. The User Summit is an all-day event with breakout…Continue
Added by Mike Esposito on March 2, 2015 at 9:52am — No Comments
We meet again, Friday! It’s been a busy week, and you’re probably closing those end-of-the-month sales… but that’s no reason to fall behind on the latest happenings in the industry! As usual, we have the latest automotive news and blogs from around the web to share with you before the weekend kicks in.
In this edition of the top 10, read all…Continue
Added by Lisandra Ramos on March 2, 2015 at 9:23am — No Comments
Hello and welcome to this week’s Used Car Market Report. In addition to the normal auction attendance and data acquisition, a couple of the editors and I had the opportunity to get a hands on presentation to a couple of key refreshed vehicles this past week. There are some things about this week that stand out. One was when we left home on Tuesday morning there were big, beautiful snowflakes falling and…Continue
Added by Black Book on March 2, 2015 at 8:55am — No Comments
Many people erroneously believe that replacing their automotive glass will be a lengthy and costly process. The truth is windscreens can be repaired or replaced in just a matter of minutes, and is more affordable than one may think. In addition, the costs may be completely paid for by their insurance company, depending on the specifics of the policy. The important thing is to work with a company that has many years of experience and a strong reputation for providing quality…Continue
Added by Jirakee jones on March 2, 2015 at 4:55am — No Comments
What do your customers have to say about your service and collision centers? Let's find out and then capitalize on it. On this week's Hard Facts, Samantha explains how video can win you loyal customers.
Added by Paul Potratz on February 27, 2015 at 1:07pm — No Comments
Over my years in this business I have come to know Mark Tewart, Sean Stapleton and Joe Webb as the true friends and professionals they are in representing and caring about the success of auto dealers
In my opinion, just listening and learning from them alone is worth the price of admission to the Insight 15 Customer Loyalty & Retention Event. As someone who helped bring…Continue
We’ve said it before, and we’ll say it again: not all chat providers are the same. Vendor priorities vary, software technology can be user-friendly or not, not all providers hire chat teams within the US, and the quality of managed chat conversations are not equal.…
Added by Lisandra Ramos on February 27, 2015 at 7:48am — No Comments
In the world of business, it is very important if you know how to effectively use the right marketing technique. These days most of the businesses know the significance of using digital marketing or online marketing to promote products or…Continue
Added by Donald Heslop on February 27, 2015 at 4:52am — No Comments
Volkswagen is a name that identifies with super performance, reliability and advanced technology taken to life by advanced engineering techniques. While the German manufacturer has its name etched in golden words in the history of car manufacturing, its entry into the Indian market has allowed us to witness the launch of some spectacular mid-level vehicles, especially in the sweep of hatchbacks. Hence; if you are eyeing on some mid-range hatchbacks and sedans, you can defintely check out the…Continue
Added by Bella Edward on February 27, 2015 at 12:49am — No Comments
The very competitive automotive repair industry depends highly on sophisticated equipment which is very expensive. Automotive repair equipments like hydraulic lifts, alignment equipment etc play a vital role in the business operations of this industry. Although expensive, they are indispensable in various repair services. Therefore automotive repair equipment financing is assuming greater importance in the automotive repair industry.
The traditional lending institutions may not be…Continue
Added by JamesAndew on February 26, 2015 at 11:25pm — No Comments
The age of social media is upon the auto industry. The eloquence of a beautiful picture or carefully chosen words when shared with a community can exert a powerful influence. Influencers are proliferating in the auto world, bringing change in myriad ways. Automotive News spoke with a handful of them to learn…Continue
Added by Jody DeVere on February 26, 2015 at 2:00pm — No Comments
Scott Stratten, author of UnMarketing, UnSelling and other books. He shares some great insights that might be valuable to automotive digital marketers. Here is an interview from last fall's Content Marketing World event in Cleveland. You can view his video here at Carfolks.net……
Added by Mark Dubis on February 26, 2015 at 8:00am — No Comments
With almost everything consumers purchase, there’s an owner’s manual or set of instructions for them to use. For decades, car manufacturers have included an owner’s manual with new vehicles. Sadly, it is no secret that this tidy three hundred-page booklet is one of the least read publications produced in mass…Continue
Added by Richard Holland on February 26, 2015 at 5:30am — No Comments
I've heard that line dozens of times from many different vendors. I've actually said it myself at times over the last two decades on the vendor side of the automotive industry.…Continue
Knowing the difference between social media and social media advertising will save you thousands and help you sell more cars. On this week’s Think Tank Tuesday, I explain what you need to know about developing an effective and comprehensive social media marketing strategy that will optimize your ROI and stop wasting money.…Continue
Added by Paul Potratz on February 24, 2015 at 1:24pm — No Comments