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All ADM Member Blog Posts (9,805)

All Car Segments Declined While Full-Size Vans Increased

All Car Segments Declined While Full-Size Vans Increased  

 

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

 

The team of Black Book editors are seeing more signs that the summer slowdown is taking shape. All car segments saw a decreasing…

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Added by Black Book on May 27, 2015 at 7:41am — No Comments

Increase Sales through Conquesting Consumers Motivated by Open Recalls

Following tremendous pressure from the NHTSA, Takata has expanded the recall on its faulty airbags. In fact, it just doubled the number of vehicles that are subject to recall to 34 million – that’s one in seven vehicles on the road today – and the largest recall in automotive history. Since then, consumers have been…

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Added by Chris Miller on May 27, 2015 at 6:00am — No Comments

I think you're pretty charming

But Do You Consider Yourself Charming?

How do you increase sales as a salesperson? If you're in sales, you better be charming. On this week's Think Tank Tuesday, learn the four steps you need to follow in order to be interpreted as personable, instead of creepy.

  • Understand what being charming…
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Added by Paul Potratz on May 26, 2015 at 1:52pm — No Comments

7 Ways Your Direct Mail Should Be Digital

This is out of the ordinary, I know. Me… a guy who achieved success in retail from being an early advocate of Internet lead management, video, and digital marketing… talking about the benefits of a traditional marketing medium. Stranger things have…

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Added by Joe Webb on May 26, 2015 at 1:30pm — No Comments

How to Generate More Positive Reviews

80% of prospects are checking reviews before they even consider making a purchase according to the Ipsos Open…

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Added by Ashley Weidner on May 26, 2015 at 5:23am — No Comments

#CARSTRONG: A Car Guy Needs Your Help

Those who know Bryan Armstrong are likely aware of three aspects of his life. He knows the car business and is always willing to share that knowledge with others. He is a true innovator in the industry who brings everything he has to the table. Lastly, he is a truly giving individual, adopting…

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Added by J.D. Rucker on May 22, 2015 at 6:02pm — No Comments

Take the How-To Challenge

There are over a million instructional videos online, and 70% of them contain "How To..." in the title. This week, Samantha explains why its so important to have instructional "How-To" videos on your website.

Also take the "How-To" Challenge! Submit 5 of your "How-To" Videos and submit them on this week's Hard Facts to get a free prize package…

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Added by Paul Potratz on May 22, 2015 at 1:24pm — No Comments

Using Recalls to Your Advantage

A recent article in Auto Remarketing reports how Penske Automotive Group is using recalls to increase their service business through recall work, but also as an opportunity to sell more vehicles. “I think recall business…

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Added by Chris Miller on May 22, 2015 at 5:00am — No Comments

The Importance of Graphic Design to Your Business

     It takes a lot to run a business, large or small. Some things certainly may slip through the cracks, but one thing you don't want to forget about is expertly crafted graphic designs. There are several reasons for this, which we will lay out for you in this article.

     First of all, your company’s total brand image starts with a recognizable logo. Logos can often be overlooked, meaning they are present but may…

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Added by Brent Durham on May 21, 2015 at 11:51am — No Comments

7 Critical Auto Repair Marketing Strategies

Some time ago I interviewed shop owners about the most critical marketing strategies for their shop.  Here are their answers.  I think you’ll find this info valuable. Let me know if I missed any. (FYI: Part of this was posted as an article on Repairpal.com).

1.  Be Referable

“Show up on time, do what you say you’re going to do. Say please and thank you and finish what you start. Those are what I call the four rules for being referable.” -Dave Riccio,…

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Added by Wendy Kenney on May 21, 2015 at 8:00am — No Comments

Why Technicians and Service Advisors Need Marriage Counseling

Life in the retail automotive industry is taxing. Managers and employees work long hours and, in many cases, are with their co-workers more than they are with their families. Miscommunications, tension or arguments can detract from the efficiency of the dealership, and thus decrease overall…

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Added by Richard Holland on May 21, 2015 at 5:30am — 2 Comments

LEASE OFFERS HEAT UP AHEAD OF MEMORIAL DAY SALES

Swapalease.com, the nation’s largest car lease marketplace, reports several aggressive lease deals in May according to its Wantalease.com new lease online marketplace. Fifteen popular cars and trucks are being offered this month with monthly payments of $200 or less.



Five cars are offered for less than $149 per month, headlined by the Chevrolet Malibu LT, which can be leased for $149 monthly and $0 down payment. Other cars offered at $149 monthly include the…

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Added by John Sternal on May 20, 2015 at 1:54pm — No Comments

Top 4 Questions to Ask While Selecting Your Driving Instructor

Are you planning to learn driving? It is quite an essential thing if you have a car. Or even if you are planning to get one.

So, how do you plan to learn driving?

One thing that you can do is go for a school that offers driving lessons. But there’s something more interesting as well. You can…

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Added by Satyajit Seal on May 20, 2015 at 10:00am — No Comments

Why Do Millions of Small Businesses Do Local SEO Wrong

Why Do Millions of Small Businesses Do Local SEO Wrong

Local SEO can be a challenge for most small business owners. Yet, they don’t realize that it is much easier getting ranked with proper local SEO strategies than it is trying to get a national keyword ranked. This article will give the ins…

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Added by Jonathan Floyd on May 20, 2015 at 9:30am — No Comments

Here’s How You should Learn to Drive

Owning a car is the dream of a lot of people. You might think of getting one as well. But wait! Do you know how to drive a car? If you don’t, then buying a car immediately makes almost no sense. You should first go for a driving lesson, so that you can manage and navigate your car on your own when you purchase it.…

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Added by Satyajit Seal on May 20, 2015 at 9:27am — No Comments

How to Become a 5 Star Dealership Part 5: Managing Your Online Reputation

How to Become a 5 Star Dealership Part 5…

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Added by Ashley Weidner on May 20, 2015 at 6:00am — No Comments

Dealer Currency Helps Grow Gross Revenue on Every Sale While Retaining Customers

I recently had the pleasure to work with a very innovative dealer who implemented the concept of “dealer currency” in his dealership with great success. Dealer currency allows you to eliminate cash discounts on sales (in both Variable & Fixed Ops) by instead issuing a form of “dealer dollars,” redeemable anywhere…

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Added by Mike Gorun on May 20, 2015 at 5:00am — No Comments

Confessions of a Google Spammer

Before I became an inbound marketer, I once made $50,000 a month spamming Google. I worked a maximum of 10 hours a week. And I am telling you from the bottom of my heart: never, never ever follow in my footsteps.



This blog post will tell you exactly why...…

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Added by Manny Luna on May 20, 2015 at 3:30am — No Comments

Automotive Engineering: 3 Hottest Trends Of 2015

Automotive engineering is one of the complicated fields of science. We are not aware of the changing trends in automotive engineering. But the scientists and the automobile engineers do know.  Most of the engineers who are dealing with cars and auto parts regularly know exactly the requirements of the car enthusiasts.

Most of the latest researches focused on the advanced electric propulsions, engines and their alternatives fuels, vehicle chassis systems, vehicle safety and security…

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Added by Rahul Paul on May 19, 2015 at 11:03pm — No Comments

13 Never Before Shared Strategies to Sell More Cars

recently visited Copenhagen, Denmark to speak to Danish dealers on how they can sell more. This week on Think Tank Tuesday, watch the entire presentation!

  • Over an hour of exclusive strategies and dealer questions!
  • Learn from the experience of Danish car dealers.
  • Create strategies for every step of the sales…
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Added by Paul Potratz on May 19, 2015 at 2:21pm — No Comments

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