Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Selling comes naturally for many of us in the car business. In most conversations, people in the automotive industry have a tendency to turn the conversation with the techniques we've been taught - building rapport, qualifying, leading the conversation, listening for hot buttons, etc.
On website chat,…Continue
Added by Jeffery Sterns on August 21, 2014 at 11:49pm — No Comments
Added by Anne Fleming on August 21, 2014 at 1:35pm — No Comments
Finding a lost earring in the jewelry box, discovering the old autographed Tom Seaver baseball card when you clean out the attic, and learning that the shirt you are about to pay retail for is discounted, are all pleasant surprises. How about walking into your bank and having the ATM talk with you and then give you a…Continue
Added by Richard Holland on August 21, 2014 at 5:00am — No Comments
Earlier this month, the New York Times reported that a crime ring in Russia has “amassed the largest known collection of Internet credentials,…Continue
Added by Scott T. Joseph on August 21, 2014 at 5:00am — No Comments
The expanding role internet plays in marketing has made online marketers to evolve useful strategies for marketing their products and services online. Contents play vital roles in creating information about any product or services for internet users. Video marketing helps create powerful contents…Continue
Added by Manny Luna on August 21, 2014 at 2:00am — No Comments
Today’s Women’s Wednesday we are focusing on the up$ide of reviews and what they really boil down to with women shoppers, prospects and buyers.
While you know that women buy almost half of all cars purchased and influence even a much higher number, are you aware of the real upside in selling more cars to women by…
Added by Anne Fleming on August 20, 2014 at 9:15pm — No Comments
In my travels, I've found that dealers are often complacent about their past customer database marketing. It's usually not a flaw in their strategic thinking. It's confidence that they are treating their customers properly and that they see plenty of return business. I'm not going to argue that point today…Continue
Added by Jon Lamb on August 20, 2014 at 4:48pm — No Comments
|by Kayla Henricks, Reputation Management Specialist|
In my last post, I shared …Continue
Added by Cobalt on August 20, 2014 at 2:50pm — No Comments
|by John Loschky, Sr. Mobile Product Manager|
The buzzwords are plentiful when discussing mobile optimization. We’ve heard them all. “Adaptive” and “Responsive” …Continue
Added by Cobalt on August 20, 2014 at 10:51am — No Comments
Added by Danny Benites on August 20, 2014 at 10:17am — No Comments
by James Fabin, Sr. Product Marketing Manager…
Added by Scott Parrott on August 20, 2014 at 8:44am — No Comments
According to Brett Relander from Entrepreneur Magazine, over the past couple of years, mobile marketing has emerged as the game-changer for businesses and consumers around the world. Key indicators point to mobile marketing emerging as the dominant form of marketing in the very near future.
Added by Elena Ciccotelli on August 20, 2014 at 7:43am — No Comments
AutoTrader releases groundbreaking statistics on the future of the automotive shopping experience.
Millennials have the pedal to the mobile metal and are shaking up the automotive…Continue
Added by Josh Knutson on August 20, 2014 at 6:38am — No Comments
More than 37 million vehicles have been recalled so far in 2014. Will these recalls have an adverse impact to lender portfolios? I’d like to see if you have time to review new research from Black Book Lender Solutions that takes a closer look at what lenders might expect. Click here to download the report.
While safety has understandably been the main concern with these and most…Continue
Added by Black Book on August 20, 2014 at 6:00am — No Comments
Honda City, ever since it made its debut in India, has been the undisputed leader in its segment. However, during the past couple of years, the City began to take a beating – its competitors suddenly edged past the City and the makers were forced to find ways to keep it going. It was around this time that the Honda introduced their sub-compact sedan, Amaze, in India. This car received unprecedented bookings on the launch and it prompted the makers to revamp the City and introduce the all-new…Continue
Added by Jessie Carolyn on August 20, 2014 at 5:30am — No Comments
Daytona Beach, FL – August 19, 2014 –DMEautomotive (DMEa) today released new research proving that mobile app users become more frequent visitors to a dealership’s service department after they download the app. The study…Continue
Added by Crystal Hartwell on August 19, 2014 at 8:28am — No Comments
Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during the month of July were 81.0%, the highest monthly level of the year and reversing a trend that saw continuous decline since January largely due to an increase in the number of SubPrime credit applicants.
Despite the high marks in July, Swapalease.com attributes the growing number of credit declines in 2014 to a rising number of car lease shoppers with SubPrime credit profiles seeking…
Added by John Sternal on August 19, 2014 at 8:22am — No Comments
Chances are you've heard of digital marketing. You may use it in your current marketing strategy. But are you really ahead of the curve? Is your dealership actively engaging shoppers who have visited your website? There's a cutting-edge tool now…Continue
Added by Paul Potratz on August 19, 2014 at 7:38am — No Comments
Last week, AutoTrader.com released a study revealing that social media hasn’t impacted millennials’ car buying process...
While this may sound discouraging for dealerships, ruling out…Continue