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All ADM Member Blog Posts (8,950)

You spend how much on coffee?

You can't expect to see an increase in overall sales if you're afraid to put money towards your advertising budget. Freeing up budget is easier than it sounds, especially if you know how your current allocation of funds should be laid out.

On this week's…

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Added by Paul Potratz on July 25, 2014 at 9:30am — No Comments

The Top Ten Auto News Stories of the Week: July 19 - 25

We love bringing you the top news stories and blogs for the auto industry each week! Staying up with the trends and changes in the industry and car buyer behavior makes our business better, and we know it can really revolutionize yours too! So enjoy these articles and pat yourself on the back for…

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Added by Rebecca Kon on July 25, 2014 at 7:10am — No Comments

Is Your BDC The Result of a Failure in Training?

Here’s a question for you –

Is your BDC the result of a failure in training?

 

That should have your attention.  If I’ve ever written an article that will be misconstrued, this will be the one! As I’ve talked to dealers over the years, I’ve seen many BDC’s spring up out of knee-jerk frustration. While there are obviously exceptions to the rule, this is something I’ve seen repeated in the industry over the past several years.  A…

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Added by Alan Ram on July 24, 2014 at 9:57am — No Comments

How Your Dealership Can Use Schema.Org Markup to Stay Ahead of the SEO Curve



Ben Brockhaus-Hall, Cobalt SEO Specialist
by Ben Brockhaus-Hall, Cobalt SEO Specialist

More and more businesses are incorporating SEO into their marketing budgets every day and car dealerships are a big part of this emerging trend. In this new world where people Google everything before they buy, it is…

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Added by Cobalt on July 24, 2014 at 9:30am — No Comments

Dealers engaging car buyers...

How does shopper NOT take action?

http://www.tysinger.com/new-Hampton-2015-Hyundai-Genesis-5.0L-KMHGN4JF8FU021962…

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Added by Ken Lees on July 24, 2014 at 8:53am — No Comments

Sometimes It’s Better To Cut Your Losses

I am sure many of you have heard about the recent customer service debacle involving Comcast over the past week.

In case you aren’t familiar with what happened, a customer called into their…

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Added by Richard Holland on July 24, 2014 at 6:30am — 4 Comments

"But Enough About Me, Let's Talk About You. What Do You Think About Me?"

This photo cracks me up because it looks as if the guy wants to make sure that you've noticed how good he looks in the reflection of the car!…

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Added by Michael Cirillo on July 24, 2014 at 5:30am — No Comments

GM Ignition Switch Recall Update | GM Sales Surge Amid Recalls as Barra Quality Sells: Cars

GM Sales Surge Amid Recalls as Barra Quality Sells: Cars

Jul 23, 2014 9:11 AM CT

General Motors Co. (GM)’s Mary Barra is projected to report her second straight quarter of rising sales, adding to evidence that the chief executive officer is weathering the biggest wave of…

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Added by Manny Luna on July 23, 2014 at 8:00pm — No Comments

Weird Al Yankovic accelerates his brand trajectory using management philosophy. - Mission Statement

Manny Luna

CEO/Founder

VL Digital…

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Added by Manny Luna on July 23, 2014 at 7:41pm — No Comments

The Best Defense Against Getting Conquested is an Aggressive Offense

It's as cliche as it comes. The best defense is a good offense. The best offense is a good defense. We've heard it a dozen times in different contexts, not the least of which are sporting events like football. As strange as it may seem, the saying has its most profound meaning when it pertains to car…

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Added by Jon Lamb on July 23, 2014 at 1:40pm — 1 Comment

BLACK BOOK ADDS ANIL GOYAL TO EXECUTIVE TEAM

Black Book announces the addition of Anil Goyal to its executive team serving as Vice President of Analytics and Strategic Relationships. Best known for providing timely, independent and accurate vehicle valuation data, the addition of Mr. Goyal enables Black Book to broaden its reach into data and trend analysis for customers in a variety of leading industries.



Mr. Goyal comes to Black Book with a deep background in strategy and has held a number of senior positions in the…

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Added by Black Book on July 23, 2014 at 11:32am — No Comments

Big Time Deals at Douglas Infiniti - Check this out! ala Ken Beam

 photo G37-Ad-Flashing_zpsbebc28e1.gif



***Learn all about this offer here.

 photo NY-City-ad_zps107e2e72.jpg



Ken Beam


Digital Marketing Director

Douglas Auto…

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Added by Ken Beam on July 23, 2014 at 11:22am — No Comments

What's the NEW TOP Reason Women Buy?

Today's Women’s Wednesday we are focusing on the new top reason women are buying from their sales advisor. Trust has always trumped price when it comes to buying from a sales advisor, but now, in our latest mid-year #bigdata report directly from women's reviews, “trust” no longer has the top spot.

R-E-S-P-E-C-T! Aretha Franklin couldn’t define it better. Respect is now the #1 prerequisite to trust in the formula to selling to women.

The top 5 reasons women buy from their sales…

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Added by Anne Fleming on July 23, 2014 at 11:00am — No Comments

Here's What You Really Need to Know About Your Website's Bounce Rate, And It's Not What You're Thinking...

Actually, scratch that. 

This isn't just going to be about Bounce rate, but all of your…

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Added by Michael Cirillo on July 23, 2014 at 7:53am — No Comments

WANT TO LEASE A CAR ONLINE? MANY U.S. CAR SHOPPERS “WOULDN’T EVEN KNOW WHERE TO LOOK”

Online shopping for purchasing a car has never been more popular. But what about if you want to compare leases through an online channel? According to participants of a recent survey from Wantalease.com, many respondents wouldn’t even know where to start.



Executives at Wantalease.com and its sister marketplace, Swapalease.com, were curious about how average drivers feel about the online research and shopping process on a new lease.…

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Added by John Sternal on July 23, 2014 at 7:01am — No Comments

Latest Technological Innovations for Environment Friendly Cars

Aiming for a new greener planet, top brands are now investing for environmentally friendly cars, also referred to as green cars or eco-friendly cars. These cars are considered safe for their low emission of carbon that are hazardous for climatic conditions and…

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Added by Tim Kaye on July 23, 2014 at 5:43am — No Comments

I think it's broken..

Still not making more money?

Have you tried everything but still can't increase your profits? If you're struggling to bring in more money--even with all of your current marketing…

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Added by Paul Potratz on July 22, 2014 at 8:26am — No Comments

Your Dealership's Staff Wants a Culture of Appreciation

A dealership is often a high-stress environment, and if you don’t have a viable plan to show your employees that you appreciate them, you’re going to have to hire and re-hire over and over and over again…ad infinitum.

So how do you typically show your employees that you appreciate them for their work? The money. You give your team monetary incentives in return for…

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Added by Rebecca Kon on July 21, 2014 at 1:10pm — No Comments

Gas Prices Decline And So Does The Market

Here are the latest trends and insights on the used car market according to Black Book data and Ricky Beggs. The market continues the more traditional seasonal movements and for the first three weeks of July the average change amount has increased within the cars and trucks. This past week the cars average segment change was -$68 as compared to the previous two weeks of -$56 and…

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Added by Black Book on July 21, 2014 at 1:00pm — No Comments

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