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All ADM Member Blog Posts (9,709)

Use Landing Page Optimization To Increase First Party Leads Generated for Your Dealership

Ten Tips for Lead Generation Landing Pages

 

Editor’s Note: Repost from SEM professional Jon Miller, VP of Marketing at Marketo. Marketo is a…

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Added by Ralph Paglia on April 17, 2015 at 9:30pm — 2 Comments

Is It Time To Break The Mold?

Breaking routines can be difficult but change can yield long term results. On this week's Hard Facts, Samantha explains why pressing the time clock should not always be priority.

Added by Paul Potratz on April 17, 2015 at 12:17pm — No Comments

Bergen Community College Autism Bike Ride on May 21, 2015

Support the 2015 Go the Distance for Autism Bike Ride in North Jersey!

Ramsey Subaru is a proud to be a Sponsor for the 2015 Go the Distance for Autism Bike Ride. For 2015, the Go the Distance for Autism Bike Ride will be on May 31 at Bergen Community College, 400 Paramus Road, Paramus, NJ.…

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Added by Jonathan Morales on April 16, 2015 at 9:03am — No Comments

What’s the Single Most Important Part of my Marketing Strategy?

What’s the Single Most Important Part of my Marketing Strategy?

Many business owners struggle to balance their entrepreneurial duties with leveraging the their marketing dollars full…

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Added by Jonathan Floyd on April 16, 2015 at 5:30am — No Comments

Amazon Enters the Auto Repair Business… Sort Of

At the end of March, Amazon announced the launch of what they’re calling “Amazon Home Services.” This new service by Amazon enables customers to order services for their homes without the inconvenience of having to search for these service providers, obtain references and obtain pricing. Services range…

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Added by Richard Holland on April 16, 2015 at 5:00am — No Comments

Extended Market Strength With Smaller Cars Strength

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

 

In this week’s report, the Black Book editorial team identifies a continuation of strength, particularly for smaller car segments. Compact Cars (+0.52%), Entry-Level Cars (+0.45%) and Entry Mid-Size Cars (+0.15%)…

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Added by Black Book on April 15, 2015 at 9:05am — No Comments

How Car Dealers should Handle Sales Turnover

There's a stigma that comes with working in the automotive industry. It has had an effect over the years on a dealership's ability to retain high quality people, particularly on the sales floor. How can we solve this?

Before we can answer that question, it's important to understand why the…

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Added by J.D. Rucker on April 15, 2015 at 9:00am — No Comments

Swapalease Selects WeGoLook for Lease Transfer Auto Inspections

Swapalease announces WeGoLook as their exclusive auto inspection company for lease transfers.

Consumers looking to purchase lease takeovers will utilize WeGoLook to complete auto inspections prior to the transaction.



WeGoLook announces it has…

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Added by John Sternal on April 15, 2015 at 7:30am — No Comments

Don't Make This Marketing Mistake

On this week's Think Tank Tuesday:

  • What colors convert at the highest rates?
  • Which terms don't make sense to consumers?
  • Will using a buy price convert better than using a monthly payment? 

Added by Paul Potratz on April 14, 2015 at 1:58pm — No Comments

CAR LEASE CREDIT APPROVALS SEE LOWEST NUMBERS SO FAR IN 2015

Volatility Remains for Lease Applicants Due to Increased Attention on Secondary Market

 

CINCINNATI, OHIO (April 14, 2015) – Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals for March tumbled to just 60.0% of lease transfer applicants, with the 2015 average off the average healthy pace at just 63.4%.

 

Lease credit approval volatility has been apparent over the last six months, with every other month surging above or below…

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Added by John Sternal on April 14, 2015 at 6:16am — 1 Comment

The Most Important Piece of Social Media Content

Social media can be somewhat of a battlefield, and, to some degree, companies are being attacked from all sides. On the one side, there’s a battle being waged with social media platforms as they attempt to monetize themselves by reducing the organic reach in an effort to make businesses pay for exposure. On the other side, companies fight for eyeballs with the content they pay for posting.

However, the content that most social media users really care about is user-generated content.…

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Added by Paul Moran on April 14, 2015 at 5:44am — No Comments

BLACK BOOK ADDS BARRETT TEAGUE AS VICE PRESIDENT OF LENDER SOLUTIONS

Black Book today announced that Barrett Teague has joined the company serving as Vice President of Lender Solutions. A 20-year automotive finance industry veteran, Teague is responsible for overseeing strategic operations to help Black Book’s automotive lender clients leverage vehicle data and collateral analytics for profitable portfolio management and expansion.

 

“We look forward to the leadership Barrett brings to the Black Book Lender Solutions team, especially given his…

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Added by Black Book on April 13, 2015 at 1:53pm — No Comments

CarStory® Wins Dealer Marketing Magazine’s 2015 Technology Leadership Award



 

CarStory Market Reports named highest rated in Mobile Solutions category

 

Austin, Texas – April 13, 2015 – CarStory, the industry’s largest provider of crowdsourced data and analytics on used vehicles, announced today that it is the winner of a Dealer Marketing Magazine’s 2015 Technology…

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Added by Crystal Hartwell on April 13, 2015 at 11:49am — No Comments

Why Search and Social are so Closely Tied Together (and why they're not)

When you have two people who have combined for over two decades of working with automotive website providers, you would think that they the company they would build together would be another website provider. It wasn't. There's a reason for this.

Search and social are the marketing venues we…

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Added by J.D. Rucker on April 13, 2015 at 9:35am — 1 Comment

Is Your Website Alienating Customers?

From my linked in article list. Would love to get feedback on it.

I recently visited a dealer website after doing some research on a vehicle. I clicked the link to the site after doing a Google search and was almost knocked over when I arrived. I felt a rush of things coming at me and was somewhat overwhelmed. Something occurred to me. This experience is the same experience a customer dreads when going to visit a dealership in person. Here is a quick synopsis of what I…

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Added by Ray Lopez on April 13, 2015 at 7:10am — No Comments

Senate Bill Could Force Recall Repairs & How You Can Capture More of That Work

Recalls can be lucrative service work for dealerships. However, when recalls are announced, most consumers aren’t informed that their vehicle is subject to a recall. As a result, an estimated “46 million cars with unfixed flaws” are currently driving around, according to a recent article in Automotive News. A new bill proposed in the Senate would mandate that…

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Added by Chris Miller on April 13, 2015 at 6:32am — No Comments

Live Video Walkarounds: Are they Worth the Effort?

While most forms of digital marketing offer some value to dealers, the one constant has – and always will be – the better your inventory merchandising, the higher your sales.

In the digital world, your merchandising takes place on your VDP Pages, making your VDP Pages one of (if not “the”) most valuable…

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Added by Timmy D. James on April 13, 2015 at 6:00am — No Comments

Here's A Last Minute Tax Season Strategy

Need an extra push to meet your sales goals? If you haven't capitalized on tax refunds yet, now is the time. On this week's Hard Facts, Samantha covers last minute strategies to get people in the door.

Added by Paul Potratz on April 10, 2015 at 2:12pm — No Comments

From the Trenches - Are you ready for a-Commerce and v-Commerce?

You believe you finally have this e-Commerce thing down pat and you're getting serious about this m-Commerce thing (mobile) because you heard Google is going to start penalizing those sites that are not mobile optimized.  Let me introduce…

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Added by Tom Gorham on April 10, 2015 at 2:00pm — No Comments

Family-friendly Features that Make Car Rides More Fun

Cars are not merely for a single individual. No matter which car you are purchasing, they are mostly for the whole family. People of almost all ages ride these cars – from old grandparents to little kids. So, it is essential for the cars to have features that will keep all of them content. Over the years, different cars have developed various family friendly features. And several cars are expected to come up with more such trends in the coming years. These are meant to make the process of…

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Added by Katie Smith on April 10, 2015 at 2:45am — No Comments

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Posted by Paul Accinno on April 6, 2015

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