All ADM Member Blog Posts (8,116)

It seemed that Google had all but given up on keeping PageRank up to date. In the past year, it had only been updated a single time, back in February of 2013. Well, the long PageRank drought it now over, because as an early Christmas present, Google has updated PageRank across the web. Let's take a look at how the new PageRank landscape looks and what it means for…

The next age of advertising is right around the corner. With Google's announcement of…

Hello and welcome to this week’s Used Car Market Report from Ricky Beggs and Black Book. The Thanksgiving holiday and Black Friday are well behind us and we have had a full week of retail and wholesale activity to…

What if shoppers walked onto your lot and asked you to hold their hand through the car buying process? Wouldn’t that make things easier? It would certainly be easier than getting by the 'just shopping' and 'no thank you for help' responses. You could direct them…

Winter is coming and for dealerships that means more than winter sports and holidays. Unfortunately, with the change in winter weather, also comes additional safety risk, which also means additional safety preparedness.

To maintain productivity and reduce injuries and time off, consider winter safety and create a plan for your dealership. In northern states this means snow and ice, with increased rain and colder temperatures in the southern states.  Please consider the…

ALBANY, N.Y. – December 9th, 2013 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that its dealership management system (DMS) is now integrated with Innovative Aftermarket System's (IAS) suite of SmartDealerProducts for automotive dealerships. Dealers using both Auto/Mate's DMS and IAS' SmartDealerProducts solutions can now benefit from real-time information exchange between the two systems.

"A typical…

On October 24, 2013, Instagram announced that they would become the next social media giant to offer up advertising space on their mobile platform. From the consumer’s perspective, it’s easy to understand the resentment towards the announcement. One of the biggest perks of the platform was that users could…

TRAINING_SUCCESS.jpg     Personal Accountability is one of the most lacking standards in under performing dealerships today. In order to be more successful in an ever changing market, we have to be constantly ensuring that our staff consistently interacts with their customers in a different, more engaging way than…

As I was talking strategy with a good friend of mine who is a GM of two rooftops we got into a discussion about which strategy is most effective in the automotive internet sales world i.e. coordinators vs. floor sales people making the calls. 

We all know that the hardest part in the…

As a business you need to add social media value with every social network you choose for your brand. When choosing a social network you should first think about what it could provide for you from a social viewpoint and an SEO aspect. Never just join a social network without thinking…

A Facebook page is where your community gathers to discuss about like-minded content, such as automobiles or your local area. If you own a dealership, you need a Facebook page. However, having a Facebook page is…

Engaging Your Mobile Shoppers

► Keep Customers In The Store

► Share The Mobile Experience

► Eliminate "Be Back" Mentality

► Use Competition To Your Advantage



You learned last week in part one how to use mobile marketing to keep your customers on your website. This week I'll share how you keep those customers around once they are in your showroom. That's this week on Hard…

This year’s Black Friday chaos and record-breaking Cyber Monday sales created quite the stir around the Potratz lunch table. Sharing pictures of our weekend steals and comparing our shopping…

In case you missed the live broadcast yesterday you can check out the show with @marktewart on U-Stream bit.ly/19lRwWd

ActivEngage brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the globe. In this weekly edition--GM Drops Chevy in Europe, Keyword “Not Provided” Controversy, and Paul Walker Tribute.

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CAN THE LINCOLN FRANCHISE SURVIVE?

uh-oh! This promo video I cut today accidently got released all over the Twitterverse before the article actually came out. I never dreamed when I put it on YouTube that people would pick it up and re-broadcast it on Social Media. it wasn't until the phone calls started coming in…

When thinking about safety at your facility, most often we consider safety procedures that we follow, and policies that are written to avoid tragedy or deal with them in the event of an incident. However, facility safety is a broad concept, including things as seemingly innocuous as lighting.

Poor lighting creates an assortment of potential issues, varying from things such as increased trip, slip, and fall hazards to eye straining. Poor lighting comes in many forms, including…

Volvo's Epic Split

Over the past two weeks, more than 54 million people have watched a one minute video of two trucks reversing. Why? Have a look for yourself:

http://youtu.be/M7FIvfx5J10

There's a new way of advertising your products now. It's different, it's effective and it's catching…

There was a cry that was heard amongst many in the search engine optimization world on April 24th, 2012, as if thousands of SEOs suddenly cried out in terror, and were suddenly silenced. It was the day that Google…

Vehicle inventory matters, website traffic is highly important, and selling cars is the number one goal, but how do you insert the cars you sell into the content you share on your social networks and…