Professional Community for Car Dealers, Automotive Marketers and Sales Managers
FCA US CEO, Sergio Marchionne, recently announced plans to reduce the profit on new cars sold within the FCA brands by increasing the invoice prices, while keeping the MSRP the same. This will result in less potential profit for its dealers. The move, as reported by Automotive News, is FCA's attempt to…Continue
It wasn’t too long ago that we saw most dealers’ VDP pages contain only a couple of pictures of a vehicle. As technology improved and made it easier and more efficient for dealers to take and upload more images, best practices quickly raised the standard for image quantity to 40 or more pictures. Now, however, a recent…Continue
Added by Brian Cox on April 24, 2015 at 5:00am — No Comments
12 Great Events in Automotive History
By Boyd Warner
As we’re talking about cars and dealers and dealership business software here, I’m keeping that theme going for this quiz, which I’m calling “12 Great Results in Automotive History.”
Some readers may have to ponder their answers for a while. Others who’ve been selling or servicing vehicles for a long time may know most of the answers from memory –…
Added by Ralph Paglia on April 23, 2015 at 6:30pm — No Comments
The Truth About ‘Mobilegeddon’ and the Impact On Your…Continue
Added by Jonathan Floyd on April 23, 2015 at 5:30am — No Comments
I'm about to discuss data, which means that many will stop reading right about now. Data is boring. Data is the ugly side of marketing. Data makes my brain hurt sometimes, but I continue to look at it tenaciously for one very simple reason: data helps dealers sell more…Continue
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.
In this week’s report, the Black Book editorial team reports on data trends straight from the auction lanes that may be showing signs of a tired tax season. Comments from the lanes and data show that used vehicle…
Added by Black Book on April 22, 2015 at 9:38am — No Comments
Added by John Sternal on April 22, 2015 at 6:30am — No Comments
Added by Jonathan Floyd on April 21, 2015 at 3:30pm — No Comments
eLEND Solutions named highest rated in Auto Finance category
Mission Viejo, CA – April 20, 2015 – eLEND Solutions™, the leader in next-generation consumer finance for the auto industry, today announced that it is the winner of Dealer Marketing Magazine’s 2015 Technology Leadership Awards in the Auto Finance category.
“This award is really…Continue
Added by Crystal Hartwell on April 20, 2015 at 10:31am — No Comments
Enhancement to popular “smart” chat platform includes Google Adwords integration for better ROI optimization and an improved mobile experience
West Palm Beach, FL - April 20, 2015 – Gubagoo Inc., the fastest growing chat and website engagement provider for automotive dealerships, today announced significant upgrades to its…Continue
Added by Crystal Hartwell on April 20, 2015 at 10:16am — No Comments
For many consumers, cars are a necessity. They rely on them to get to work so that they can feed their family. They take their children to soccer practice and their spouses out for nights on the town. Throw in an occasional long-distance road trip to visit a relative or take a vacation, and it’s easy to see how much consumers rely on them. Manufacturers integrate safety messages into their branding. The government tests the vehicles. Consumer agencies review them. And consumers use this data…Continue
Added by Chris Miller on April 20, 2015 at 8:51am — No Comments
From Houston Business Journal
A Houston-based car broker aims to disrupt an industry in need of some fine tuning.
The car-selling process today is antiquated and tends to favor the…Continue
Added by Jonathan Floyd on April 20, 2015 at 8:00am — No Comments
FOR IMMEDIATE RELEASE
ALBANY, N.Y. – April 20th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) today announced the results of an informal survey it conducted from November 2014 to April 2015. More than 100 dealership employees responded to questions about mobile usage in the dealership, and it turns out that despite the auto industry's promotion of mobile tablet software solutions, only 20 percent of auto dealerships…Continue
Added by Mike Esposito on April 20, 2015 at 7:56am — No Comments
Twitter is a social networking and micro-blogging service that has about 248 million active users as of 2014. When using this program,…Continue
Added by Jonathan Floyd on April 20, 2015 at 6:30am — No Comments
Offered as part of TCi’s T3 Prime program, Service Connect’s award-winning customizable mobile technology helps Aftermarket retailers retain and engage with today’s “always-on” consumer
Daytona Beach, FL – April 20, 2015 – DMEautomotive today announced that TCi, Tire Centers LLC, one of America’s premier tire distributors, has selected Service Connect, DMEa’s…Continue
Added by Crystal Hartwell on April 20, 2015 at 6:24am — No Comments
The automotive industry employs some of the most creative marketing professionals for both their offline and online campaigns. With some of the largest advertising budgets in the world, auto manufacturers also represent one of the biggest consumer markets. So what we can learn from these huge international companies? Here are my top 10 tips for effective automotive digital marketing:…Continue
Added by Ljuben Georgiev on April 19, 2015 at 9:17pm — No Comments
...then handling chats in-house isn't for your store.
There are a bunch of things that can be imperfect when a salesperson or BDC staffer takes a phone call. These…Continue
Added by Big Tom LaPointe on April 18, 2015 at 8:30am — No Comments
Editor’s Note: Repost from SEM professional Jon Miller, VP of Marketing at Marketo. Marketo is a…Continue
Breaking routines can be difficult but change can yield long term results. On this week's Hard Facts, Samantha explains why pressing the time clock should not always be priority.
Added by Paul Potratz on April 17, 2015 at 12:17pm — No Comments
Support the 2015 Go the Distance for Autism Bike Ride in North Jersey!
Ramsey Subaru is a proud to be a Sponsor for the 2015 Go the Distance for Autism Bike Ride. For 2015, the Go the Distance for Autism Bike Ride will be on May 31 at Bergen Community College, 400 Paramus Road, Paramus, NJ.…Continue
Added by Jonathan Morales on April 16, 2015 at 9:03am — No Comments