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All ADM Member Blog Posts (10,105)

Selecting a Catalyst Converter for Your Vehicle

When the time to replace your car’s catalyst converter comes, you usually will have two options: spend a fortune to get a new catalyst converter at the dealership store or you can save a bunch of money and do the job yourself with the aid of an aftermarket replacement. But before you will be in a hurry to the garage, remember one thing – not all catalyst converter replacements are street legal in the country — and another important fact is that they are not so easy to install because of a…

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Added by Elina Sivak on September 3, 2015 at 1:53am — No Comments

Mobile Marketing Ad Spend Now Gets Over 50% Of Digital Budget

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Added by Ralph Paglia on September 2, 2015 at 7:30pm — No Comments

This Week in Social Media with @seekristintweet

News for the Week of August 31

Guest Blogger today: Kristin Huntley, Director of Content and Marketing

You Don’t Have to Be Square!  Thanks Instagram!

This week, Instagram announced they are expanding…

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Added by Joseph Little on September 2, 2015 at 1:08pm — No Comments

Blogging for Car Dealers: How to Get Started

Blogging for Business

Blogging for business is by no means a new phenomenon. It's been talked about for years now, and I'm sure most of you reading this have tried blogging, whether in your free time or for a business.

But while the craze around blogging has died down as it becomes more acceptable, there are still plenty of people out there skeptical about blogging…

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Added by Mark Frost on September 2, 2015 at 1:00pm — No Comments

3 Ways to Ensure Women Shoppers Return to Your Dealership to Buy

Surveys indicate the top reason women do not purchase at a dealership on their first visit is they are still looking. However, only 4 in 10 of those “shoppers” who leave a dealership without buying a car will ever return to the dealership. Given that women shop at 30% more dealerships than men, it is important to create an environment that welcomes a return visit. Here’s how:…

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Added by Anne Fleming on September 2, 2015 at 9:41am — No Comments

When You Buy Used You Won't Just Be Getting A Great SUV

The Honda Pilot is an affordable, stylish, and useful mid-sized SUV. Its built-in driver assist technology (like cross-traffic monitors and lane departure warnings), roomy cabin space, and 280-HP V6 engine make it an ideal SUV for you and your family, wherever you need to go and whatever you need to store. But when you buy the Pilot second-hand, you’re getting much more than just an amazing vehicle.…

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Added by Angela Smith on September 2, 2015 at 7:42am — No Comments

Regular Maintenance and Vehicle Checks that will Extend the Life of your Car

Regular maintenance and vehicle checks are the key to extending the life of your car, and the best place to start is by reading your car's manual.  In it, you will find the manufacturer's recommended maintenance schedule.  Following these recommendations can help you prevent expensive repairs down the road:

  • Avoid cold…
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Added by Jirakee jones on September 2, 2015 at 4:02am — No Comments

Be Your Own Life Coach, Continued-Part 2

What are the ways I sabotage myself? [Getting honest]

Here’s some honest for you. I avoided writing this post because I’ve been going through a lot of change over the past 4 years and I’m tired. I crave the blissful ignorance of imagining I don’t have any major blind spots at the moment. I want to not knowwhat I need to work on for a hot second…but that…

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Added by Joseph Little on September 1, 2015 at 12:37pm — No Comments

Have you hit a creative roadblock?

When was the last time you wowed someone with your creative? Many dealers fall into a cycle of bland commercials, templated websites, and average marketing. This week on Think Tank TuesdayI show you how stand out and push the creativity of your entire marketing.…

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Added by Paul Potratz on September 1, 2015 at 11:30am — No Comments

NFL & CARS SURVEY SHOWS MOST CAR ENTHUSIASTS THINK NEW ENGLAND WILL WIN THIS YEAR’S SUPERBOWL

Swapalease.com, the nation’s largest car lease marketplace, today released results of its NFL & Cars survey, where football fans revealed their favorite cars and also discussed which NFL teams remind them most of popular cars in automotive history. The majority of survey participants think the New England Patriots will win the SuperBowl this year, and also feel the BMW 5-Series should be Car of the Year.



Key highlights of the survey (…

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Added by John Sternal on September 1, 2015 at 10:28am — No Comments

NFL & CARS SURVEY SHOWS MOST CAR ENTHUSIASTS THINK NEW ENGLAND WILL WIN THIS YEAR’S SUPERBOWL

Swapalease.com, the nation’s largest car lease marketplace, today released results of its NFL & Cars survey, where football fans revealed their favorite cars and also discussed which NFL teams remind them most of popular cars in automotive history. The majority of survey participants think the New England Patriots will win the SuperBowl this year, and also feel the BMW 5-Series should be Car of the Year.



Key highlights of the survey (…

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Added by Black Book on September 1, 2015 at 10:26am — No Comments

Wide Variation In Results Across Segments

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

 

According to Black Book, remarketing activity has continued its steady pace as we head into the final weeks of summer, with dealer sentiment around the country remarking on a steady flow of sales especially for trucks.…

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Added by Black Book on September 1, 2015 at 10:22am — No Comments

Give a little and get a lot..

It's rare that I speak to a dealer and don't hear that leads generated off their website close at a higher rate than any other type of lead they receive.  Unfortunately, the bounce rate off the average dealer website is typically above 95%. 

There are two ways to increase the number of leads your dealer website generates; you can increase spending to get more traffic to your site, or you can do a better job of capturing the contact details of the thousands of potential buyers landing…

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Added by Steven Kruger on September 1, 2015 at 6:21am — 1 Comment

Is The Way to Loyalty Through Your Customer’s Stomach?

Companies increasingly invent new and creative ways to earn loyalty from their customers. Every year we hear of companies pulling off interesting and creative ways to gain exposure and foster loyalty through acts of kindness, goodwill or just being fun. For the fourth consecutive year, Uber became the ice…

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Added by Mike Gorun on September 1, 2015 at 5:30am — No Comments

Mobile Marketing Mysteries Solved

Defining and Attracting Your Mobile Consumer

More people in the world own smartphones than toothbrushes, so if your dealership isn’t already taking notice of the impact mobile marketing has on today’s shoppers, it’s time to sharpen the focus and zero in on how…

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Added by Joseph Little on August 31, 2015 at 2:26pm — No Comments

3 Benefits of Learning SEO Fundamentals

When it comes to investing in other people’s businesses, you have to consider some factors before agreeing on anything. Some of the factors include things such as the benefits that you stand to gain from the business relationship.



Search Engine Optimization might prove to be…

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Added by Mark Thompson on August 30, 2015 at 9:02am — No Comments

Is your dealership a PowerDealer? You should be. Here's why:

What is PowerDealer?

In addition to being where I work, PowerDealer is an app that is best described as Web-based dealer management software that provides car dealers with access to their own dealership's retail transaction data, alongside those same data points…

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Added by Thomas Morris on August 30, 2015 at 5:30am — No Comments

Best Practices For Gaining New Business

Our team has outlined 10 tips, tricks, and best practices for sales and gaining new business.

  1. Don’t Hear; Listen: Most times, your prospective client will clue you in on exactly what they need.  It is important that you listen to what they are saying and look beyond your immediate scope to…
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Added by Paul Potratz on August 29, 2015 at 9:00am — No Comments

5 Ways Car Dealers Can Stand Out on Facebook

Stand Out on Facebook

One of the most difficult things businesses seem to struggle with in the their online marketing efforts is social media. While it's not new by the web's standards, businesses have only just begun to tap into its true potential over the last couple of years.

In the automotive industry, car dealers who previously questioned the value of…

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Added by Mark Frost on August 28, 2015 at 1:00pm — No Comments

72% of Marketers Say Social Media Helps Build Loyal Fans

#72 of 99 Things to Know About Social Media with MotoFuze VP of Social Strategy, Joey Little

Smart businesses everywhere are using social media to help them build and improve their fan bases in order to increase brand awareness and boost sales.  So what makes them so smart? They know social media is where it’s at for companies that…

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Added by Joseph Little on August 28, 2015 at 9:57am — No Comments

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