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All ADM Member Blog Posts (10,448)


Influencer
What Makes a Successful Email?

Ever wonder "Will Anyone Open This?" when you send out an email?

Should you reinforce email campaigns with supporting marketing channels? Do you know how…

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Added by Paul Potratz on February 12, 2016 at 2:24pm — No Comments

The Cross-Media Approach: Are We Practicing What We Preach?

When I look at advertising strategies in our industry, one of the most consistently missed opportunities I see is dealerships who are trying to save money by marketing to all their customers through email, and only sending mail to customers without an email address on file.

These dealers often ask me,…

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Added by Alexia Henson on February 12, 2016 at 10:56am — No Comments


Influencer
Sure it’s co-opable but is it in the best interest of your dealership?

I have been selling solutions to car dealerships since 1998. Most vendors I have worked for have always strived to…
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Added by Jeff Glackin on February 11, 2016 at 6:00pm — 2 Comments


Influencer
The Mobile Tipping Point

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Added by David Metter on February 11, 2016 at 12:32pm — No Comments

Seven Mistakes Employees Make That Could Cost You Millions

Recently an auto dealership experienced an all-too-common security breach. An employee in the accounting department received an email from someone who he thought was the dealer asking him to initiate a $30,000 transfer from the dealership's bank account to another bank account. The accounting employee complied with the request and it was discovered later that the email was a scam. Unfortunately, there was no way to retrieve the funds.

This dealership has a state-of-the-art…

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Added by Erik Nachbahr on February 11, 2016 at 8:41am — No Comments


Influencer
Gorillas, Balloons and Wavy Tube Men. Oh My!

Our industry does a lot with gimmicks. You’d be hard pressed to drive through an auto mall or other area dense with dealerships and not see balloons, giant inflatable gorillas or wavy tube men. On nice days, we attempt to lure shoppers in with hot dogs and sodas. We incentivize test drives. We offer…

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Added by Paul Moran on February 11, 2016 at 2:58am — No Comments


Influencer
BREAKING NEWS: 2016 U.S. Women’s Car Dealership Report | Insights from Progressive Dealers

This week, hot-off-the press, we’ve got the 2016 U.S. Women’s Car Dealership Report, showing how progressive car dealerships make a difference in the experiences of women and families. This national report shows what is important to women when shopping, buying and servicing their vehicles.

The information in this report is drawn from over 4,000 women’s reviews and opt-in surveys. Using the reviews, Women-Drivers.com generates a Women Satisfaction Index® (WSI Score),…

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Added by Anne Fleming on February 10, 2016 at 10:38am — No Comments


Influencer
LEASE ESCAPE GROWTH HIGHER FOR TOYOTA THAN SCION ON SWAPALEASE.COM

Swapalease.com, the nation’s largest car lease marketplace, has new data that shows that Scion vehicles were performing adequately on Swapalease.com, and in some cases had better performance than certain Toyota models and other peers. The analysis was conducted following Toyota’s decision to wind down production of the Scion brand.

Toyota declared that Scion, a division of Toyota Motor Corporation, will be discontinued as of August 2016. The upstart brand was launched in 2002 in an…

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Added by John Sternal on February 10, 2016 at 7:28am — No Comments

Sub-Compact Car Values Stabilizing

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…

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Added by Black Book on February 10, 2016 at 7:26am — No Comments


Influencer
If I Surround Myself with Champions, I Can't Help but Win

I’m sure that every management team sits down on occasion to discuss ways to improve dealership operations. Whether that improvement has to do with sales goals, employee satisfaction, or simply lot appearance, typically what happens is that everyone is gung-ho about it and it kicks off great. Then, slowly that momentum…

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Added by Joe Orr on February 10, 2016 at 5:24am — No Comments


Influencer
A New Way to Market for Free

How You Can Go Live Today!

Are you a salesperson or a business owner who wants a new way to market for free? Then watch this week’s Think Tank Tuesday.

This new strategy includes:

  • The next tool to market for free: Facebook Live Video.
  • How to use this new streaming service to sell more.
  • Why it’s better than any other streaming service.

And the best comments get a free membership to our Coffee Mug…

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Added by Paul Potratz on February 9, 2016 at 12:13pm — No Comments


Influencer
Vast® Closes $14 Million Investment from Capital One Growth Ventures

Austin, TX - February 09, 2016 -Vast, the data-as-a-service platform for autos and real estate, today announced a $14 million investment from Capital One Growth Ventures. Vast…

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Added by Crystal Hartwell on February 9, 2016 at 8:53am — No Comments


Influencer
What Do Consumers Want in Exchange for Their Loyalty?

It’s getting more difficult to earn and keep loyal customers. Consumers these days have so many choices for their shopping needs that it only takes that deep discount, or shiny bauble, to lure them to your competition.

As businesses scramble to create positive customer experiences by ensuring superior…

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Added by Mike Gorun on February 9, 2016 at 6:46am — No Comments

The Secrets of Referral Programs that Work

It’s a simple truth: All referral programs are not created equal.

Some will bring you a steady stream of referrals, month in and month out. Others look great on paper but fail to live up to their promise over time.

So how can you tell a great referral program from one that you should avoid?…

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Added by O Mayfield on February 7, 2016 at 5:30am — No Comments

Visual Content Plays a Vital Role in Getting the Right Readers to Your Blog

The written word is a powerful means of marketing to a mass amount of people.

The tricky part is in grabbing the attention of those people to click-through to read the content on your blog. Visual content plays a vital role in getting…

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Added by Amanda Ryan on February 6, 2016 at 10:00am — No Comments

The Messy, Dirty Truth about Upfront Pricing

If your dealership is not already working with one of those lead-providing services that require “upfront pricing,” I'm sure you've been approached by them. Why do these services push dealerships in this direction? Because of the mistaken belief that “upfront pricing” is the only way to get consumers to walk in your dealership’s door.

Boy are they wrong.

Upfront Pricing is Bogus Pricing

We all know it’s impossible to give accurate upfront pricing.…

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Added by O Mayfield on February 6, 2016 at 6:00am — No Comments


Influencer
Developing Content To Generate Sales

Make sure your site is accessible and resourceful to your clients.

Many dealers aren’t taking advantage of using content as a way to generate sales. On this week’s episode of Hard Facts, Samantha is covering how you can start implementing action items that will not only increase the resourcefulness of your site but will increase your SEO as well.…

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Added by Paul Potratz on February 5, 2016 at 9:34am — No Comments

Recalls and the Connected Car: Is In-Vehicle Technology the Answer?

Today’s cars come with very sophisticated technology, including live navigation with traffic and obstacle reports, collision avoidance systems, cell phone integration and wireless connectivity. Automakers are now investigating how they can leverage this technology to communicate any vehicle issues to vehicle owners.…

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Added by Chris Miller on February 5, 2016 at 4:58am — No Comments


Influencer
This Week in Social Media

News for the Week of 2.4 

Snapchat Add Me URLs

Snapchat recently rolled out Add Me URLs to make adding people even easier. Users are now able to copy their own unique URLs and instantly share them via apps like Twitter,…

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Added by Joseph Little on February 4, 2016 at 11:29am — No Comments


Influencer
Know your Competition! What Independents Are Doing to Retain Customers

There is a constant stream of advice from industry experts concerning customer loyalty and retention. While most of the advice is on point, a large piece is typically missing in the bigger picture. In order to increase market share, businesses must be aware of what their competition is doing. Turning a blind eye to…

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Added by Mike Gorun on February 4, 2016 at 6:16am — No Comments

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