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All ADM Member Blog Posts (9,192)

How to Add Eight Leisurely Weekend Days to your Life

Back in the bad old days of car sales, if you planned to buy a car, the first thing you’d do is… put off the process for three months to a year!  Finally, when your old beater started costing far more to fix than the monthly payments on a new car, you’d pick up a copy of the Consumer Reports annual new car issue,  grab the Autos section of the Sunday newspaper and start doing your homework.

Usually, you’d start with the model.  “Hmmm, it needs to fit me, the wife and three…

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Added by Jim Barisano on September 15, 2014 at 1:30pm — No Comments

Covert Operations on Your Dealership's Website to Increase Conversion

Agent, you’ve been recruited on a mission to activate your dealership’s website and convert more browsers into buyers. There are three immediate tasks you must complete in order to do so. There’s no time to waste.

1. The Bait

When your dealership’s website opens on a browser, what is the first thing customers see?…

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Added by Lisandra Ramos on September 15, 2014 at 12:37pm — No Comments

Car Insurance by City and Region: The Good, The Bad and The Ugly

The Detroit Bureau Reports on Least and Most Expensive Areas for Car Insurance

Motorists Get Slammed with High Premiums in the Motor City

- Written by…

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Added by Ralph Paglia on September 15, 2014 at 10:00am — No Comments

Think Like a Woman @ Your Dealership

A recent Wall Street Journal article titled “Car Sellers Refine Pitch to Women” revealed that more women are driving than men. In fact, there are 105+ million women on the roads today, as opposed to 104+ million men and more elderly women are holding on to their driver’s license (USA Today, Nov. 2012). As the relationship women have with their cars tightens, it’s time the industry takes notice and adjusts their pitch to reflect a more engaging “hello."

So how can a…

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Added by Anne Fleming on September 15, 2014 at 9:30am — No Comments

FlickFusion Introduces Timeline Marketing, an Award-Winning Innovation That Expands Auto Dealer Presence on the Internet

FOR IMMEDIATE RELEASE

Urbandale, IA--September 15th, 2014--Flick Fusion (www.flickfusion.com), the industry's leading video marketing provider, today introduced Timeline Marketing, a powerful tool that allows auto dealer personnel to update new and existing videos with dealership marketing messages in the form of banners and overlays. With a few simple clicks, inventory and dealership videos on both the dealer's website and on…

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Added by Brian Cox on September 15, 2014 at 8:48am — No Comments

Challenge Completed, Market Continues Moving

Thanks for tuning into this week’s edition of Beggs on the Used Car Market, with data and insights from Ricky Beggs and Black Book.

 

The movement in the market continues, and pretty much as was expected. The average segment change for both the cars and the trucks was at -$73 and -$64 respectively, a greater decline for both pieces of the market than the prior week. For the cars it was a very similar…

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Added by Black Book on September 15, 2014 at 8:26am — No Comments

Does A Great Leader Make A Great Team?

I recently read a fantastic article that an HR Professional wrote about her experience buying a MINI. The article itself focused on lessons…

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Added by Kalyn Kasun on September 15, 2014 at 7:00am — 1 Comment

Which Vehicle Achieves Equity Position The Fastest?

24.9% of all car loans were 73 to 84 months long during the first quarter of 2014 according to Experian. This number continues to grow compared with just a few years ago. And while delinquencies are still at historic lows, how can auto lenders determine when vehicles entering their portfolio are expected to reach a position of equity?



Black Book is working with auto lenders to take a close look at comparative collateral data in order to spot this trend. The company recently…

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Added by Black Book on September 15, 2014 at 6:17am — No Comments

How to Make Lemonade Out of Lemons: the Easy Way

There are many stories of young kids or teens starting successful businesses. And there are as well the simple stories of kids mowing lawns or washing cars to earn extra money while their friends are out playing. A similar story gained…

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Added by Mike Gorun on September 15, 2014 at 5:30am — No Comments

Facebook Ad Conversion Measurement: Optimize Dealership Ads for Lead Conversion

Facebook Advertising Conversion Tracking

This campaign management tool from Facebook can be used by car dealers to optimize your dealership's Facebook…

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Added by Ralph Paglia on September 13, 2014 at 6:28am — 1 Comment

Is Direct Mail Relevant?

Direct Mail Is Alive And Well…

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Added by Paul Potratz on September 12, 2014 at 12:39pm — No Comments

Talk Dealer to Me: Chatting with Subaru of Puyallup About “Why Buy” Messaging



Rob Campbell, Cobalt Performance Improvement Consultant
by Rob Campbell, Performance Improvement Consultant

Talk Dealer to Me is a Q&A…

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Added by Cobalt on September 12, 2014 at 10:12am — No Comments

Local SEO - Just What Your Auto Dealership Needs!

Working on your local SEO will help clients find your auto dealership easier.

Photo credit: MoneyBlogNewz / Foter /…

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Added by Boryana Gramatikova on September 12, 2014 at 5:30am — No Comments

September 11, 2001 - 911 Memorial Video

Todd Morgan Beamer (November 24, 1968 – September 11, 2001) was an American software salesman passenger aboard United Airlines Flight 93 which was hijacked as part of the September 11 attacks in 2001. He was one of the passengers who tried to reclaim the aircraft from the hijackers, leading them to crash it into a field in Stonycreek Township near Shanksville, Pennsylvania.…

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Added by Manny Luna on September 11, 2014 at 2:30pm — No Comments

3 Reasons Responsive Websites are Better for SEO

Web developers started touting the benefits of the responsive website content since the dawn of smartphones, but it was more for functionality rather than increased visibility. It wasn't until 2011 and 2012 when large companies like Google started promoting the concept that the SEO world opened their eyes…

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Added by Paul Accinno on September 11, 2014 at 1:00pm — No Comments

Optimizing Tips - Marketing Strategy

We previously talked about optimizing images for SEO.  It's important to know that you need more than just putting up a website, blog, video or image to get immediate results or visitors.  There are many factors to making your site visible.  At this point, your blog or website is just a shell.  Here you will learn more…

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Added by Manny Luna on September 11, 2014 at 12:30pm — No Comments

Your Most Important business Asset Is?

What's your most important asset as a local business?

Normally I would answer this in an instant and say that your list of customers and prospects as well as your relationship to that list is your most important business…

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Added by Bobby Hunt III on September 11, 2014 at 12:00pm — No Comments

Are You Prepared For More Service Business?

Auto dealers know how important their service business is to the bottom line.

There’s no doubt that service absorption is vital to the health and livelihood of many dealer’s financial statements at the end of the month.…

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Added by Richard Holland on September 11, 2014 at 5:30am — 1 Comment

Automotive Advertising Experts Review iDrove.IT VDP With Dynamic Market Pricing

The Automotive Advertising Experts show is hosted by Philip Zelinger, the President of Ad Agency Online, LLC. 

Philip will be joined by…

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Added by Philip Zelinger on September 10, 2014 at 1:25pm — No Comments

How to Make Your Sales Staff More Efficient

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Added by Paul Potratz on September 10, 2014 at 9:00am — No Comments

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