All ADM Member Blog Posts (8,133)

Doing some searches today and came across this.

How many sales do you think this can cost a…

INDIANAPOLIS (December 6, 2013) – MaxTradeIn™, the free online marketplace that gives car owners the ability to trade in or…

Right now social media is such a hot topic that it seems like it is the cure-all to all marketing woes. Unfortunately, that simply isn’t reality. Like any other marketing effort, social media takes strategy, day-to-day contribution, and an overall investment. However, if you follow simple guidelines and remain consistent, social media can benefit your dealership on many levels.

Consider implementing the following points into your social media strategy to foster…

Are you the CEO of your company? If you’re a sales person, and you answered no to this question, think again. To be successful you must have a CEO mentality. All successful sales people view themselves as a business within a business. Never forget that the company you work for writes and signs your check, but you fill in the numbers. Always take responsibility for everything. You are the CEO.

What does a CEO do?

First of all, a CEO designs a marketing…

What determines social media success? There are a lot of factors, and every single one is important. Of course we always talk about what kind of content your audience is expecting and the best ways to deliver that content across all platforms, but sometimes we have to delve a little deeper than that to succeed. That is why…

The folks over at DiGiorno Pizza seem to have given someone their Twitter password and said, “Go for it!” They are engaging people in the Twitter-verse in ways that would make many companies cringe. I’m fairly certain that football fans are in their target demographic so it makes complete sense that they are engaging football fans – both real and fantasy. However, they aren’t just talking to them about stats or complimenting great performances. They seem to have an affinity for trash…

SEO is a game of increments. If you take any one technique to the extreme, you can ruin the effectiveness. Not just the effectiveness of that one technique either, but your entire campaign. You need to play it smart and move slowly, accepting that—while their are certain aspects of SEO you can move fast and loud on—the majority of …

Best Bed Bug Heat Treatment in NJ, NYC and CT area!

Back in Sept 2013, the NYC Health Department in Long Island reported that their facility had been infested with bed bugs. How ironic? Regardless of the location, bed bugs is a growing epidemic because one bed bug can create over 13,000 bed bugs in 6 months.

Read more here: …

Google’s Impact on Automotive's Search Is Going To Change Drastically

Will You Prepare or Play Catch Up? (Part 1)…

There is one simple truth that must be recognized by all dealers. That is that the Internet plays a major role in how today’s automotive consumers research and purchase vehicles. Never before in the history of auto sales has there been a faster, more efficient way to get your brand in…

A lot of changes have occurred in health care over the past year, which has yielded to confusion on both the employer and employee side. With the upcoming 2014 open enrollment, both sides must be educated about health care reform and the options available to them. As an employer, where do you start?

Consider the following to ease your way into 2014 open enrollment:

1. Review your coverage.  Every year you should review your current policy against your…

How Often Should Your Advertising Messages Change?



► How Consistent Is Your Content?

► When Should You Update Website Sliders?

► How Long Should Campaigns Run?

► When Do You Need A New Commercial?



Do you have the type of personality that you feel you must always be changing your marketing strategy for it to work? To build your brand you need to convey a consistent message with content that is recognizable across multiple platforms. That's this week on…

Is it plausible to believe that in the not too distant future, we as consumers may only have four or five different cars to choose from?  Imagine for a moment that all the fine automobiles that manufacturer’s produce today are no longer for sale at a dealership down the street.  The Government today has determined those vehicles are now unsafe, too expensive or just plain subpar.  You didn’t know your vehicle was wrong for you – thankfully, our Government was there to let us know our…

Wearable Tech Accelerates Into The Auto Industry

From glasses, to watches to clothing, wearable technology is the next wave of our digital world interweaving with our automotive lives.

Technology truly succeeds when it helps us make a process or way of life more productive and beneficial and the future holds a huge market…

“Third Wave” dealer-branded mobile app leads the mobile revolution for auto dealers, bringing their customers closer than ever before by providing a mobile platform for customer service and increased sales

Daytona Beach, FL – December 10, 2013 – DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, today launched Driver Connect 2.5, an innovative upgrade to its leading…

How easy is it to do business with your business? How easy is it to get help? …resolve a problem? …answer a question? The answer to those questions is probably that you don’t know because you’ve never tried to do any of those things.

Want a real report card on how your staff is doing? Try being your own…

It seemed that Google had all but given up on keeping PageRank up to date.

In the past year, it had only been updated a single time, back in February of 2013. Well, the long PageRank drought it now over, because as an early Christmas present, Google has updated PageRank across the web. Let's take a look at how the new PageRank landscape…

The next age of advertising is right around the corner. With Google's announcement of…

Hello and welcome to this week’s Used Car Market Report from Ricky Beggs and Black Book. The Thanksgiving holiday and Black Friday are well behind us and we have had a full week of retail and wholesale activity to…