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All ADM Member Blog Posts (9,223)

Do Your Vendors Deserve Your Loyalty?



I'd like to have a heart-to-heart with dealers and high-level managers at dealerships, because I am genuinely curious about something. You are all focused on customer loyalty these days, as you should be. It takes genuine effort to earn--and keep--a customer's loyalty. You implement best practices, train…

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Added by Mike Esposito on September 23, 2014 at 12:30pm — No Comments

Do You Know The 3 Steps?

Are you just starting your…

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Added by Paul Potratz on September 23, 2014 at 12:23pm — No Comments

Your Service Retention Metrics: ‘Lying Liars and the Lies They Tell’ - Revealed by DMEa at Automotive News Webinar



 

Free webinar on Thursday, October 2nd at 2 p.m. EST offers a completely new way of measuring customer value, plus five things every dealership can do to increase retention NOW

 

Daytona Beach, FL–September 23, 2014– DMEautomotive (DMEa) announces the 10th in a series of webinars the company is hosting with Automotive News. The 60-minute…

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Added by Crystal Hartwell on September 23, 2014 at 11:39am — No Comments

The Digital Marketing Advantage GM Dealers Don’t Know They Have

 

GM Releases Information On The Future Of Its Connected Car Strategy:

 

But The REAL Questions Are:

  • What does this mean for the future of in-car connectivity?

  • Why does this matter for my dealership?

Debrief ---------------

Mary Chan, General Motor’s President of the Global Connected…

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Added by Josh Knutson on September 23, 2014 at 7:30am — No Comments

9 Best Cars That Are Facing Extinction in the UK

There were few cars that once became an integral part of the motoring service of the UK especially during seventies and eighties but till today they are being remembered nostalgically even after extinction. Plus, few popular cars with evocative names such as Maxi, Marina and Montego that dominated the British roadways even few years ago- are on the verge of extinction. The…

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Added by Tim Kaye on September 23, 2014 at 3:24am — No Comments

The Most Inspirational Video ~ Attitude Is Everything ~ Never Give Up ~ Always Believe

High School Player’s Postgame Interview Is Adorably Inspirational!

Apollos Hester: One of the most inspirational high school football players you'll ever meet.…

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Added by Manny Luna on September 22, 2014 at 6:52pm — No Comments

The Best Inspirational Video ~ Attitude Is Everything ~ Never Give Up ~ Always Believe!

High School Player’s Postgame Interview Is Adorably Inspirational!

Apollos Hester: One of the most inspirational high school football players you'll ever meet.…

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Added by Manny Luna on September 22, 2014 at 6:30pm — No Comments

3 Automotive Infographics You Need to See

In the Age of Information Overload, infographics are here to help us “boil it all down”. Their visual appeal comes from their precision in organizing data and can be a great way to get information quickly without having to read a bunch of text to get to the point.

Below, I’ve listed a few…

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Added by Rebecca Kon on September 22, 2014 at 1:50pm — No Comments

Gubagoo is a Finalist for Most Innovative Dealership Solution of 2014

 

‘Gubagoo Behavioral Engagement & Analytics Technology (BEAST), and Chat and Call Centers’ selected by dealers as DrivingSales Innovation Cup Award finalist; Gubagoo to present onstage at DrivingSales Executive Summit

 

West Palm Beach, FL and Salt Lake City, UT – September 22, 2014 – ‘Gubagoo Behavioral Engagement & Analytics Technology (BEAST), and…

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Added by Crystal Hartwell on September 22, 2014 at 10:16am — 1 Comment

Varying Movement As The Leaves Are Ready To Fall

Welcome to this week’s Beggs on the Used Car Market, with data and insight from Ricky Beggs and Black Book. As we passed through each day with attendance at auctions and watching others online by the editors, it is obvious regarding the interest in the used market while recognizing the overall value movement and the number of no sales, that we are fully engaged in the beginning of the…

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Added by Black Book on September 22, 2014 at 8:24am — No Comments

Blasting Out to Your Database is Silly

Message - Check. Email list - Check. Sent - Check. Successful email campaign - not checked.

That's the scenario that happens at way too many dealerships across the country. The problem isn't that they don't work. The problem is that they do work. I'll explain.

Email marketing, despite what so…

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Added by Jon Lamb on September 20, 2014 at 9:39pm — 2 Comments

Does Your Brand Have Standards?

Whether your business is up-and-coming or well…

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Added by Paul Potratz on September 19, 2014 at 11:37am — No Comments

You Know Your Marketing, but do You Really KNOW Your Market?

I'm a big fan of putting the power of targeting in the hands of the dealer. We're not one of those who believe that we know best about our clients' market, demographics, and customers and we try to put our expertise in social and search to play with their understanding of the area and their business to…

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Added by J.D. Rucker on September 19, 2014 at 2:49am — 4 Comments

Dealers-First Mentality. The Industry Needs It.

I hear from friends in the industry, both on the vendor side and the OEM side, things that are both discouraging as a business owner and alarming as someone who loves the car business.

  • "Dealers need to do what we tell them about their marketing."
  • "If dealers would let us handle…
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Added by Jon Lamb on September 18, 2014 at 11:11pm — No Comments

No, Responsive Dealer Websites Do Not Have To Be Slow

If you can't beat them, spread disinformation. That seems to be the law of the land lately amongst automotive vendors. You may have heard rumors lately that responsive websites are too slow and therefore will cause your online presence to fail miserably if you switch to them. This isn't the case, at least not with a…

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Added by Paul Accinno on September 18, 2014 at 9:58pm — 1 Comment

Wasting Money on Pay-Per-Click (PPC)

Nobody likes to waste money.

So why is it that we spend a ton of money on PPC (or SEM) campaigns to get people onto the website and then don’t get much thought into where these people land?  Most vendors just look for an existing page on the site to send the customer to.  Or worse, send the customer to the homepage.  Instead of choosing a page that already exists, why not actually build landing pages that are tailored specifically for the keyword, intent, and ad that the user clicks…

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Added by Carl Maeda on September 18, 2014 at 5:41pm — No Comments

The Trick to Increased Service Revenue Is Keeping Your Bays Full

Many auto dealerships have technology in place that allows sales managers to monitor what’s going on in their departments. CRMs and phone call recording services are used by sales managers to ensure that Internet leads are being followed up promptly and that salespeople follow up with shoppers that visited the…

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Added by Richard Holland on September 18, 2014 at 5:30am — No Comments

Today is Not Tomorrow and Yesterday is Gone - The New Consumer is Here to Stay

We all understand the importance of connecting with consumers which is why we spend a tremendous amount of money engaging, communicating, retaining and converting whatever traffic we can attract.  

The Days of Walk-Ins Is Over

Years ago (starts sounding a bit like the beginning of a StarWars movie) all we wanted our sales departments to do is get customers in-the-door, feet on the ground, people in the showroom so we can communicate face-to-face, display our ability to…

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Added by Jason Silberberg on September 17, 2014 at 1:15pm — No Comments

What's Your Chat Follow-Up Process?

Live chat success does not happen on its own. Success happens when live chat is flawlessly incorporated into your dealership’s daily processes. And one of those daily processes is lead follow-up.

As soon as a chat lead hits your CRM, you need to have a team promptly following up with that shopper. You can have the most amazing chats in the world, however if your staff is not properly following up with your online shoppers, it won’t matter if you…

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Added by Rebecca Kon on September 17, 2014 at 1:12pm — No Comments

ADP Dealer Services Announces Financing Program with GE Capital as CDK Global

ADP Dealer Services announces new Financing…

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Added by Ralph Paglia on September 17, 2014 at 9:30am — No Comments

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