Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Dare I say it...soon enough, it’s going to be winter, and when winter comes...you’re not going to share another Game of Thrones meme...but you are going to ensure that everyone (your staff, your vendors, etc.) is prepared for what happens in winter - such as holidays, bad weather, illness...maybe even snowball fights.
So, what kind of…Continue
Added by Rebecca Kon on October 1, 2014 at 1:08pm — No Comments
The VALUE OF DVS CUSTOMER
I get the Boston Globe newspaper every day. I’ve been reading it since I was old enough to read. Friends of mine who are fellow members of the New England Motor Press Association write for the Autos section.
Being a car guy of sorts, I own more cars than I…Continue
Do you have a defense strategy…Continue
Added by Paul Potratz on October 1, 2014 at 12:30pm — No Comments
Today we are looking at the Service Drive. This is the critical department where your female customers visit in between purchasing or leasing their vehicles. With all the touch points in the service department, it's also happens to be the highest gross margin department in your store. It's the place where retention happens - or doesn’t.…Continue
Added by Anne Fleming on October 1, 2014 at 8:27am — No Comments
Let me start off by stressing the word social, these are going to be topics, events and days of interest that you can use to be conversation pieces with people in your online communities. None will be car specific but instead topics that might stimulate two-way conversations and recognition. People are pretty smart, they know ABC Toyota sells Toyota’s, you don’t have to tell them every day.
These topics will fall into the fun section of my 4-3-2-1 Rule of Facebook Posting. Each month,…Continue
Added by Rob Hagen on October 1, 2014 at 7:55am — No Comments
It’s been a busy month for social media.
With what seems like weekly updates and launches from big social sites like Facebook and Twitter, we thought it would be helpful to compile their latest changes right here for you.
How can these changes affect your digital marketing strategies? Take a look:
Many have felt that consumers better trusted product information and reviews written by neutral persons. According to new research by Vibrant Media, however,…Continue
U.S. auto sales have been racing ahead on the fast track, rising by 1.5 million in the last three years. Fueling the auto industry's acceleration is the 50-plus population, which…Continue
Added by Manny Luna on October 1, 2014 at 1:30am — No Comments
Anyone that knows me knows that I enjoy writing about our industry and reviewing conferences after I attend them. Well it has been 2.5 years since I attended my last Digital Dealer conference in Orlando, FL. After 2.5 years…Continue
There are few feelings in the world greater than when you set off on a road trip. If the whole family is heading off then this can be a wonderful chance to enjoy a very special holiday together.
Of course, if you are going to make the most of the freedom of the open road then you will want to plan the road trip perfectly.
Plan the Route
It can be tempting to just start driving and see where you end up. It would certainly be thrilling to watch the unfamiliar…Continue
Added by Derek Crowden on September 30, 2014 at 4:34pm — No Comments
If one trend frames this decade it’s how mobile technology puts valuable and often quite necessary yet rather common tools at our fingertips.
It seems there’s very little that cannot be accomplished today by accessing resources and applications at our fingertips on these small electronic devices we call mobile, whether a smartphone,…Continue
Added by Jeff Cotton on September 30, 2014 at 1:11pm — No Comments
New Updates for 2015.5. Volvo Models!
For the 2015.5. Volvo model year, Volvo has made three important new updates that are definitely worth mentioning. As we all know, Volvo has always been on the leading edge of comfort, convenience and safety and these new updates for the…Continue
Added by Jonathan Morales on September 30, 2014 at 11:30am — No Comments
Welcome to this week’s edition of Beggs on the Used Car Market, with insight and data from Ricky Beggs and Black Book. What a week it was as Black Book was on the lanes getting the most current market insight and also attending the annual National Auto Auction Association convention, this year in historic Boston. A huge thank you goes out to all the auctions and remarketers that support Black Book as we…Continue
Added by Black Book on September 30, 2014 at 10:35am — No Comments
In the world of online matchmaking, women express their inner feelings through their online ads more so than men. In the world of online “car matchmaking”, not so much. An analysis of gender-specific online “car ads” by national car leasing marketplace, Swapalease.com, finds that men are more expressive when it comes to details of the cars they’re trying to pair up with others.
The nationwide online marketplace helps match people wanting out of their car lease with others around…
Added by John Sternal on September 30, 2014 at 10:30am — No Comments
Mike Martinez’s presentation, “Smartphones and the Purchase Game,” was selected by a panel of auto dealers; joins an agenda that also includes keynotes from digital expert and best-selling author Brian Solis; SEO ‘Wizard’ Rand Fishkin; eMarketer’s lead digital auto analyst, Mike Hudson; Kellogg School of Management marketing professor Florian Zettelmeyer, and online marketing pioneer, Bryan Eisenberg
Daytona Beach, FL – September 30, 2014 –…Continue
Added by Crystal Hartwell on September 30, 2014 at 8:58am — No Comments
New dealership survey from eLEND Solutions underscores pain points for dealers in Sales/F&I process; 80% report their Sales/Finance process takes two hours or longer
Mission Viejo, CA – September 30, 2014 – A new survey of dealerships* from eLEND Solutions underscores what most dealers know already, that the sales and finance process takes much longer than it should: 80% report their process goes on…Continue
Added by Crystal Hartwell on September 30, 2014 at 7:43am — No Comments
Black Book announces the integration of its vehicle valuation data into a number of today’s leading providers of loan origination systems used by auto lenders. Recent integrations include Credex, Compass Technologies and FNI (Financial Network Inc.).
This continued expansion of Black Book data throughout industry loan origination systems allows lending decisions to be made in less time and with lower costs, thus accelerating the approval process. These operational efficiencies,…
Added by John Sternal on September 30, 2014 at 6:34am — No Comments
Is your car dealership doing everything possible to keep your customers satisfied and happy? Now, more than ever, your reputation for building relationships and retaining customers may depend on your company’s focus on providing the very best customer service.
How is good customer service…Continue
Added by Mike Gorun on September 30, 2014 at 5:00am — No Comments
In Baton Rouge, you will find people debating on whether they should go for used Honda cars or the new ones. There are some people who buy old cars and they have nothing to complain about. The old cars prove worth while buying since they have already passed the test for quality considering the electrifying performance that they have shown for ages. Other people will hear nothing about these old and used cars, and they would rather spend a fortune but have a new Honda car.
Added by Agnes Marylinn on September 29, 2014 at 11:38pm — No Comments
It's very easy to get caught up in the big picture.
We're always told to look at the big picture. It's usually more easily accessible, particularly for car dealer personnel who have a thousand things they must get done every month. One could even…Continue