Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Are you considering the purchase of a new car? It's one of the largest purchases that you will make outside of your home. With each new car that drives off the lots come hundreds of mistakes that cost the buyers dearly. From smooth-talking salesmen to overpriced extras, here is five of the worst car buying…Continue
Added by Anica Oaks on April 29, 2016 at 10:30am — No Comments
Why are Instant Articles beneficial? Facebook provides a guide to Instant Article configuration so that you can use their content management system.
• Instant Articles are 10x faster than traditional mobile web articles
• They’re read 20% more often
• Clients are 70% less likely to leave the article once they’re there.
Watch this week's…
Added by Paul Potratz on April 29, 2016 at 7:30am — No Comments
This worked pretty well for a while. However, with the rise in the importance of reviews, some companies chose to act…Continue
Added by Timmy D. James on April 29, 2016 at 6:20am — No Comments
Without exception, new replacement auto spares supplied by original equipment manufacturers are more expensive than aftermarket parts. The cost of these parts is one reason why taking a car to the service department at the dealership costs more than an independent shop. Third-party service techs use aftermarket parts (80% of them, according to America's Car Show). The question is, does picking a spare from a manufacturer that didn't make it on the car's maker find list give you poorer…Continue
Added by Rahul Paul on April 29, 2016 at 12:23am — No Comments
Nearly 10 years ago this month, I created my first and last Facebook profile. Sitting in my High School Library towards the end of my Senior year, I cluelessly put together a picture, a couple…Continue
Added by Josh Whitlatch on April 28, 2016 at 7:11am — No Comments
Why would you send out an email offer to your customers that you would not PAY to send out via direct mail or other methods?
I see it happen all…Continue
Added by Alexia Henson on April 28, 2016 at 5:27am — No Comments
Driving at night can be quite risky. The driving conditions of the night are challenging and a large number of accidents take place during the night. Reduced visibility, perception of depth, peripheral vision, colour recognition etc. make it all the more difficult. We also become less alert at night. So,…Continue
Added by Kent Charlie on April 28, 2016 at 4:40am — No Comments
All you new car dealers have taken me back!
Thanks to online auction services such as ACV Auctions and Dealer Simplified, I’m now back in the new car dealer environment. I thought the…Continue
Added by Barry Neuman on April 27, 2016 at 11:24pm — No Comments
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…Continue
Added by Black Book on April 27, 2016 at 1:06pm — No Comments
The well-known book Who Moved My Cheese tells a story about change; how change is inevitable and how we all need to adapt and adjust our attitudes to change...or perish. In the last ten years the most powerful agent of change in dealerships has been technology. Think about how technology, in all…Continue
Added by Erik Nachbahr on April 27, 2016 at 10:14am — No Comments
When most people think about what public relations agencies do, they picture media relations, industry exposure and … well… lots of press releases.
The reality is that the public relations industry has been transforming itself as new technologies and strategies become available that help us gain optimum exposure…
Added by sara callahan on April 27, 2016 at 5:30am — No Comments
Modern world is full of mobile technologies. Every day new gadgets and other stuff appear to ease our life. It’s great to have everything you need on hand, and if you still don’t get used to modern technologies it’s may be harmful for your business. People love their smart phones & your customers too! Everyone wants to find everything they need online. Sometimes dealer mobile websites seems ridiculous & unnecessarily because dealership already spent a lot of time on perfecting their…Continue
Added by Maria Smith on April 26, 2016 at 11:34pm — No Comments
Added by Paul Potratz on April 26, 2016 at 12:30pm — No Comments
Gubagoo ChatSmart received a “Top Rated” Award for Dealer Satisfaction in the Chat Products Category
West Palm Beach, FL – April 26, 2016 – Gubagoo ChatSmart is the recipient of a “Top Rated” Chat Products award in the seventh annual DrivingSales Dealer Satisfaction Awards.
“We are honored to receive a DrivingSales Dealer Satisfaction Award for ChatSmart,” said Brad Title, CEO of Gubagoo, Inc. “Especially…Continue
Added by Crystal Hartwell on April 26, 2016 at 7:28am — No Comments
There is so much competition from other marketers -- customers are constantly barraged with messages from every side and in every way.
Social media reach has decreased, digital marketing is ever more…Continue
Added by Mike Gorun on April 26, 2016 at 5:30am — No Comments
Living through a car accident can be a truly terrifying experience. Even still, you must start thinking as soon as the crash is over. If you don’t, you may not be able to protect yourself from the possible ramifications of the accident. Try to keep a clear head. Below are four crucial ways you can protect yourself after being in a car accident.
Car accidents are one of the biggest killers in the world.…Continue
Added by Anica Oaks on April 25, 2016 at 2:42pm — No Comments
Timonium, MD -- April 25th, 2016 -- Helion Technologies, a leading provider of information technology (IT) solutions for auto and truck dealers, announced today the addition of the Rosner Auto Group, based in Virginia and Florida, to its list of clientele. The Rosner Auto Group was formerly an eight-store dealership group with a body shop. In June 2015, the owners decided to sell two stores and split the remainder of the group…Continue
Added by Erik Nachbahr on April 25, 2016 at 8:08am — No Comments
Added by Mike Esposito on April 25, 2016 at 7:01am — No Comments
While participating in a meeting during NADA 2015 in San Francisco, I challenged Brian Pasch's assertion that car dealers should not invest too much time or energy on Pay-per-Click Search Engine Advertising strategy or tactics... Almost a year and a half later, I believe…Continue
Added by Ralph Paglia on April 22, 2016 at 11:50am — No Comments
Make sure your utilizing your blog to the fullest extent! On this week’s Hard Facts, Samantha explains how your blog can not only boost traffic to your website, but also creates demand for your products and services! Watch this week’s Hard Facts to learn about some things you should know before hitting the publish button on your blog that will drastically effect…Continue
Added by Paul Potratz on April 22, 2016 at 11:30am — No Comments