Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
Added by Ralph Paglia on May 25, 2018 at 12:00pm — No Comments
Last year, BMW announced that they would be ready to debut a car that was completely electric and as good as its gas-guzzling counterpart by the year 2025. In 2020, they will be making the first iX3, which is an electric sports utility vehicle. This will make BMW will be the first luxury car manufacturer to export something from China.
BMW’s current X3 design is considered so high-tech that the company is…Continue
Added by Ben Jansen on May 25, 2018 at 8:16am — No Comments
Purchasing a car is not a luxury anymore. It is more of a need than a status of luxury and superiority over anyone. However, purchasing a luxury car is required lot of investments and you need to maintain the same with regular Mazda services. Mazda is a well-known automobile brand and many people prefer to drive the Mazda luxury car. So, if you have one then you need to go for the regular maintenances prescribed by the manufacturing company. …Continue
Added by Rahul Paul on May 25, 2018 at 4:48am — No Comments
Great content comes in several forms.
However, many people think of content as just the written word, such as blogs and articles. For those who aren’t writers, or don’t have the time to write, this can seem like a daunting task.
It’s tough coming up with ideas and, even when…Continue
Added by sara callahan on May 24, 2018 at 6:30am — No Comments
Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released additional data from its eighth annual Insights Book that illustrates key demographic shopping trends among luxury and non-luxury shoppers. This collection of consumer shopping patterns spans Jumpstart’s portfolio of automotive websites representing 20 million in-market shoppers. Click…Continue
Added by John Sternal on May 23, 2018 at 6:47am — No Comments
Yet, as an industry we still spend far more money marketing the sales side of the business, and on conquest marketing, than we do on service marketing and customer…Continue
Added by Scot Eisenfelder on May 23, 2018 at 6:30am — No Comments
Manufacturers, dealerships and vendors are all rolling out digital retailing initiatives to sell vehicles online. But some dealers remain skeptical and believe that their customers don’t really want to buy cars online, or aren’t ready for that step yet.
Car shoppers already use the Internet to research brands and models, buy insurance and look for dealers. How many consumers would start the purchase process online, if the option were…Continue
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…Continue
Added by Black Book on May 22, 2018 at 8:22am — No Comments
Several Brands Offer Discounts to New Leases in Time for Memorial Day, While Many Luxury Brands Retain or Increase Monthly Payments
Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings for the month of May. Several brands offered discounts on cars & mid-size vehicles, while many luxury brands either increased or retained their current lease prices- encouraging Memorial Day weekend car…Continue
Added by John Sternal on May 22, 2018 at 7:08am — No Comments
SWAPALEASE.COM UNVEILS QUARTERLY AUTO LEASE TRENDS REPORT FOR Q1 2018
Report Shows Fewer Dealer Incentives on New Leases Driving More Shoppers to Secondary Market
Swapalease.com, the nation’s largest online car lease marketplace, today released…Continue
Added by John Sternal on May 21, 2018 at 12:00pm — No Comments
Over 30 million people have their cars break down while driving them in the United States annually. While it can be very frustrating, it can also be extremely dangerous if you do not take the right steps after your car breaks down. Here are five steps that you will want…Continue
Added by Lizzie Weakley on May 21, 2018 at 11:21am — No Comments
Spring is typically viewed as a strong season for dealers, since many people receive their tax rebate checks and immediately use them to purchase a used car or truck. This past spring season, which takes place between February 1 - May 1, four mainstream car segments increased on average by 3.0%:
Added by Black Book on May 21, 2018 at 9:12am — No Comments
I visited the famous Tsukuji wholesale fish market. To my surprise, there was no smell of fish. The…Continue
Added by Ujj Nath on May 21, 2018 at 7:03am — No Comments
At the recent 2018 F8 Developers Conference, Facebook introduced Facebook Journeys, a new enhancement to their Analytics, which will reportedly give businesses an omni-channel view…Continue
Added by Steve White on May 21, 2018 at 6:30am — No Comments
VARK Questionnaire version 7.1
Choose the answer which best explains your preference and click the box next to it. Please click more than one if a single answer does not match your perception. Leave blank any…
Added by Ralph Paglia on May 21, 2018 at 2:26am — No Comments
Following email deliver-ability best practices is more than making sure your customers receive your…Continue
Added by Graham Annett on May 18, 2018 at 6:30am — No Comments
There are few things sales managers find more painful than looking into their CRM and finding unanswered sales leads -- whether those leads sat for hours or sometimes, days, each is a missed opportunity.
That’s why there are so many outsourced BDC services…Continue
You may not give much thought to your car until it starts to have problems. Repairs can be costly and troublesome. Here are some of the ways that you can maintain the gearbox and driveline in your car.
Depending on the type of vehicle…Continue
Added by Rachelle Wilber on May 17, 2018 at 9:25am — No Comments
One of the best ways to get your name out to your audience is through a consistent regimen of relevant educational content of interest to your audience. This helps position key people in your dealership or organization as industry thought leaders and gains indirect brand exposure.
Added by sara callahan on May 17, 2018 at 6:30am — No Comments
Texting Strategy for Women BuyersContinue
Added by Anne Fleming on May 16, 2018 at 12:53pm — No Comments