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All ADM Member Blog Posts (9,333)

Why Scheduling from Facebook is Important

Facebook Scheduler

There are many third party apps available for scheduling to social media, however, when it comes to Facebook, you should be scheduling your posts using the site’s internal scheduling tool for best Facebook marketing practices.

Facebook has a sensitive algorithm, and due to its sensitivity, it tends to perform at its best when posts are shared organically. This means that you…

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Added by Erin Ryan on October 20, 2014 at 4:30pm — No Comments

When Politicians Veto Their Own Cars

Fair or not, some constituents are unhappy with what their elected officials are paying to drive. In the majority of cases, these cars are leased. Some opponents are even using the price of the car lease in attack ads. Politicians have…

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Added by John Sternal on October 20, 2014 at 2:34pm — No Comments

3 Halloween Ideas for Car Dealerships

Trick or treat!

There’s a little less than two weeks until Halloween! Does your dealership have a plan for how to bring more shoppers into the showroom and service bays during this fun and hopefully-not-too-scary time? You should!

Holidays are always an opportune time to foster some community spirit and be the host to memorable events for your…

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Added by Rebecca Kon on October 20, 2014 at 2:01pm — No Comments

Pizza Wars Revisited

In February 2010, I wrote a blog titled “Pizza Wars: Why Auto Dealers Need to be Involved in Social Media.” I was reminded of this the other day when I saw that Domino’s Pizza earnings had surpassed Wall Street’s expectations.…

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Added by Rob Hagen on October 20, 2014 at 12:28pm — No Comments

DrivingSales Announces Innovation Cup and Dealer Best Idea Award Winners for 2014

 

 New Car IQ from Pearl Technology wins 2014 Innovation Cup Award and “YouTube Postal Service” from Robert Karbaum E-Commerce Manager, Weins Canada Inc./Don Valley North Lexus, wins the 2014 Dealer Best Idea Award; presented at 2014 DrivingSales Executive Summit  

 

Salt Lake City, Utah – October 20, 2014 –…

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Added by Crystal Hartwell on October 20, 2014 at 10:56am — No Comments

Auto/Mate Integrates DMS with etfile Document Management System, Streamlining Auto Dealer Workflow

FOR IMMEDIATE RELEASE

ALBANY, N.Y. – October 20th, 2014 – Auto/Mate Dealership Systems (http://www.automate.com) announced today the integration of its dealership management system (DMS) with etfile's electronic document management solution. Auto…

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Added by Mike Esposito on October 20, 2014 at 9:29am — No Comments

What You Need to Know About Local Awareness Facebook Ads

Local Awareness Facebook Ads

Facebook is looking to add a new service to its Facebook Ads list within the coming weeks. Known as Local Awareness Facebook Ads, this new kid on the Facebook Ads block is looking to do what other Facebook Ads currently don’t: promote your business’s address.

Not only are Local Awareness Facebook Ads going to be easy to create, their objective is to reach a local audience at the lowest possible cost. That will make…

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Added by Erin Ryan on October 20, 2014 at 7:30am — No Comments

The Top Ten Auto News Stories of the Week: October 11 - 17

Hey Auto Professionals -- catch up on last week’s latest and greatest automotive news stories and blogs from around the Web! In this edition of the Top 10, we’ve got articles about the best tips to streamline your dealership’s internal processes, how using multisource data can help automotive marketers, a hands-free Cadillac, and much more. …

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Added by Lisandra Ramos on October 20, 2014 at 6:37am — No Comments

Why not take the cheapest chat vendor – or cheapest of ALL expenses??

This ad from Starbucks is good advice when shopping for all your website vendors – and many brick and mortar vendors, as well. If you’re thinking about adding live chat (or other website add-on) to your marketing strategy, why not just go with the cheapest you can find? After all, if you can save a few bucks, it’s worth it, right?

Honestly, not really. You…

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Added by Big Tom LaPointe on October 18, 2014 at 9:30pm — No Comments

The most common Paid Search mistake that could be costing you lost opportunities and wasted ad dollars.

Its’ Friday and I thought it’d be fun to show everyone the most common Paid Search mistake I see.  This mistake is, by far, the most common and sometimes, it drives me insane thinking about it.  Seriously, if your Paid Search vendor makes this mistake, you need to find someone who really works for the management fee they charge.

This mistake is almost guaranteed to make the shopper hit the back button and wastes your budget dollars.  So what am I talking about?  I’m talking about…

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Added by Carl Maeda on October 17, 2014 at 5:47pm — No Comments

11 Photos That will Never Sell A Car Online

Selling a car online is now mainstream. But you can easily screw up your chances for success, usually with the photos you select.



“Especially when car shopping, price and car design have always been the two biggest hot buttons that will dictate the success of a car sale,” said Scot Hall, Executive Vice President of Swapalease.com. “Photos that showcase the car’s design and features are even more important in a peer-to-peer sales environment such as the Swapalease.com…

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Added by John Sternal on October 17, 2014 at 9:49am — 1 Comment

Attract Local Customers To Your Doorstep

Want to attract more shoppers in your community? There's a new social media feature that changes the way we market to our local target audiences.



On this week's Hard Facts, Samantha covers how you'll be able to use this feature to start capturing more local traffic than ever before.…

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Added by Paul Potratz on October 17, 2014 at 8:45am — No Comments

Am I Really A VIP?

I had just finished reading this article on marketsoft.com about customer loyalty, when a business associate told me about a similar situation that happened to him. In his mailbox was a glossy, oversized postcard offering a…

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Added by Mike Gorun on October 17, 2014 at 6:00am — No Comments

2015 Ford F150 NJ Special Test Drive Event & Sweepstakes!

The 2015 F150 Tour/Test Drive Event - Drive the Future of Tough.

Just like the Mustang Bucket List Challenge, Ford has introduced the 2015 F150 Tour Event which will be hosting 2015 Ford F150 Test Drive Events at a variety of BJ Warehouses, and other locations throughout the United States. …

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Added by Jonathan Morales on October 16, 2014 at 3:14pm — No Comments

Incoming! Why Every Phone Call Should Be Treated as Mission Critical

When was the last time you tried calling into your own--or another--dealership? Chances are high that the phone went unanswered, you were put on hold, routed into voicemail or were told that the sales or service person you're trying to reach is out to lunch.

 

The latest data collected from our call center agents is overwhelming: car dealers are missing way too many sales and service opportunities from lost phone leads. Behind showroom ups, these are the highest value inquiries…

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Added by Patrick Kelly on October 16, 2014 at 10:41am — No Comments

Recap of the Best Tweets from DSES 2014

In case you missed the great dealer education opportunity that happened in Las Vegas this week, ActivEngage has put together a Twitter Recap of some of the best key takeaway tweeted messages from the DrivingSales Executive Summit! …

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Added by Rebecca Kon on October 16, 2014 at 8:18am — No Comments

Data Security Starts At Home

As security breaches and data theft become more commonplace, businesses will encounter increasing regulatory and consumer pressure to protect that data. I’ve written numerous articles on the importance of data security in dealerships, especially when dealers share that sensitive customer…

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Added by Scott T. Joseph on October 16, 2014 at 6:00am — No Comments

Training: Mercedes puts its Money Where its Mouth Is

I’ve written many times about the value of training and professional development to employee retention.  

Training, in combination with a company culture designed to create engaged employees, can help make a dealership a force to be reckoned with.…

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Added by Richard Holland on October 16, 2014 at 5:00am — 1 Comment

Matt Cutts Clarifies Differences Between Whitehat & Blackhat SEO ~ Enjoy

Added by Manny Luna on October 16, 2014 at 2:30am — No Comments

Are You Getting the Most Out of Your Dealership's Website?



Christy Roman, Now Marketplace, Owner
by Christy Roman, Now Marketplace Owner

automotive websites

I heard a story about a prospect who came into a dealership and was asking about the television ad they had seen. It was a GM “Sign and Drive” campaign with no money out of pocket. After investigating…

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Added by CDK Global on October 15, 2014 at 2:39pm — 8 Comments

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