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All ADM Member Blog Posts (9,325)

Why not take the cheapest chat vendor – or cheapest of ALL expenses??

This ad from Starbucks is good advice when shopping for all your website vendors – and many brick and mortar vendors, as well. If you’re thinking about adding live chat (or other website add-on) to your marketing strategy, why not just go with the cheapest you can find? After all, if you can save a few bucks, it’s worth it, right?

Honestly, not really. You…

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Added by Big Tom LaPointe on October 18, 2014 at 9:30pm — No Comments

The most common Paid Search mistake that could be costing you lost opportunities and wasted ad dollars.

Its’ Friday and I thought it’d be fun to show everyone the most common Paid Search mistake I see.  This mistake is, by far, the most common and sometimes, it drives me insane thinking about it.  Seriously, if your Paid Search vendor makes this mistake, you need to find someone who really works for the management fee they charge.

This mistake is almost guaranteed to make the shopper hit the back button and wastes your budget dollars.  So what am I talking about?  I’m talking about…

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Added by Carl Maeda on October 17, 2014 at 5:47pm — No Comments

11 Photos That will Never Sell A Car Online

Selling a car online is now mainstream. But you can easily screw up your chances for success, usually with the photos you select.



“Especially when car shopping, price and car design have always been the two biggest hot buttons that will dictate the success of a car sale,” said Scot Hall, Executive Vice President of Swapalease.com. “Photos that showcase the car’s design and features are even more important in a peer-to-peer sales environment such as the Swapalease.com…

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Added by John Sternal on October 17, 2014 at 9:49am — 1 Comment

Attract Local Customers To Your Doorstep

Want to attract more shoppers in your community? There's a new social media feature that changes the way we market to our local target audiences.



On this week's Hard Facts, Samantha covers how you'll be able to use this feature to start capturing more local traffic than ever before.…

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Added by Paul Potratz on October 17, 2014 at 8:45am — No Comments

Am I Really A VIP?

I had just finished reading this article on marketsoft.com about customer loyalty, when a business associate told me about a similar situation that happened to him. In his mailbox was a glossy, oversized postcard offering a…

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Added by Mike Gorun on October 17, 2014 at 6:00am — No Comments

2015 Ford F150 NJ Special Test Drive Event & Sweepstakes!

The 2015 F150 Tour/Test Drive Event - Drive the Future of Tough.

Just like the Mustang Bucket List Challenge, Ford has introduced the 2015 F150 Tour Event which will be hosting 2015 Ford F150 Test Drive Events at a variety of BJ Warehouses, and other locations throughout the United States. …

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Added by Jonathan Morales on October 16, 2014 at 3:14pm — No Comments

Incoming! Why Every Phone Call Should Be Treated as Mission Critical

When was the last time you tried calling into your own--or another--dealership? Chances are high that the phone went unanswered, you were put on hold, routed into voicemail or were told that the sales or service person you're trying to reach is out to lunch.

 

The latest data collected from our call center agents is overwhelming: car dealers are missing way too many sales and service opportunities from lost phone leads. Behind showroom ups, these are the highest value inquiries…

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Added by Patrick Kelly on October 16, 2014 at 10:41am — No Comments

Recap of the Best Tweets from DSES 2014

In case you missed the great dealer education opportunity that happened in Las Vegas this week, ActivEngage has put together a Twitter Recap of some of the best key takeaway tweeted messages from the DrivingSales Executive Summit! …

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Added by Rebecca Kon on October 16, 2014 at 8:18am — No Comments

Data Security Starts At Home

As security breaches and data theft become more commonplace, businesses will encounter increasing regulatory and consumer pressure to protect that data. I’ve written numerous articles on the importance of data security in dealerships, especially when dealers share that sensitive customer…

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Added by Scott T. Joseph on October 16, 2014 at 6:00am — No Comments

Training: Mercedes puts its Money Where its Mouth Is

I’ve written many times about the value of training and professional development to employee retention.  

Training, in combination with a company culture designed to create engaged employees, can help make a dealership a force to be reckoned with.…

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Added by Richard Holland on October 16, 2014 at 5:00am — 1 Comment

Matt Cutts Clarifies Differences Between Whitehat & Blackhat SEO ~ Enjoy

Added by Manny Luna on October 16, 2014 at 2:30am — No Comments

Are You Getting the Most Out of Your Dealership's Website?



Christy Roman, Now Marketplace, Owner
by Christy Roman, Now Marketplace Owner

automotive websites

I heard a story about a prospect who came into a dealership and was asking about the television ad they had seen. It was a GM “Sign and Drive” campaign with no money out of pocket. After investigating…

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Added by CDK Global on October 15, 2014 at 2:39pm — 7 Comments

Google Adword's New Policy on Management Fees

Our Paid Search team just forwarded this article to me this morning:

https://support.google.com/adwordspolicy/answer/6086450?utm_source=partners&utm_medium=email&utm_campaign=policy2.0

It outlines Google's new third-party policy that starts in November 2014.  This is a big win for dealers and I'm really glad to see this.

The…

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Added by Carl Maeda on October 15, 2014 at 10:50am — No Comments

(Don’t Say) “We Treat Everyone the Same”

Today we focus on customization when selling to women. When dealership personnel say that they “treat everyone the same,” what they really mean is that they greet prospects consistently and similarly with a sales process - whether in person or digitally. However, having the capacity and ability to treat each customer the same simply can’t be accomplished. It sounds nice as a concept, but after all we are humans, not robots. We can’t be shaped and programmed to treat…

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Added by Anne Fleming on October 15, 2014 at 10:22am — No Comments

The Pursuit of Mediocrity is YOUR Best Friend

The car business is loaded with lions and gazelles. Some are ferocious, competitive beasts who want nothing but the best and they're willing to do what it takes to acquire it. Others accept what they're given and they're happy to still be alive and thriving after the economic hardship came and…

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Added by J.D. Rucker on October 15, 2014 at 12:30am — 1 Comment

Hurry, this won't last...

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Added by Paul Potratz on October 14, 2014 at 12:42pm — No Comments

'Tis the Season for Declining Organic Search Traffic



Nicole Milkovich, Search Engine Optimization Specialist
by Nicole Milkovich, Search Engine Optimization Specialist

Using a combination of smartphones, tablets and desktop computers,…

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Added by CDK Global on October 14, 2014 at 10:30am — 1 Comment

OCTOBER LEASE DEALS SHOW PLENTY OF PRICES UNDER $150 A MONTH ACCORDING TO WANTALEASE.COM

Wantalease.com, the nation’s first online car lease marketplace for new car lease deals, shows a growing number of car and truck lease deals offered for less than $150 per month. What's more, a few cars are even offered for less than $120 per month. The deals arrive as leasing continues to grow in popularity for consumers and dealerships.



The Chevrolet Cruze LT and the Ford Focus SE are both offered at $119 monthly in their current October Wantalease.com lease deals, highlighting…

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Added by John Sternal on October 14, 2014 at 7:18am — No Comments

Digital Marketing Mistakes Every Dealership Should Avoid

There are many mistakes companies and marketers alike make when breaking into digital marketing. Whether we’re talking about automotive SEO, PPC, or social media, you have to understand the fundamentals of…

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Added by Mark Frost on October 14, 2014 at 7:00am — 1 Comment

Research Report: Local Media and Marketing Tactics for Car Dealers - Who Uses What and Which Works Best?

BrandMuscle Research Report Reveals Local Media and Marketing Tactics Used by Car Dealers and other Local Franchised Business - But Does The Report Answer the Question About Who Uses What and Which Works Best?

Not too surprising to many of Automotive Marketing…

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Added by Ralph Paglia on October 13, 2014 at 10:48pm — No Comments

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