Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
If you ask a dealership GM or controller “What’s your marketing per vehicle retail (PVR)?” not only will you get a precise answer, but likely a dissertation on the drivers, trends and plans to optimize. That’s because auto retailers understand that marketing efficiency and effectiveness is the lifeblood of their new and used vehicle…Continue
Added by Scot Eisenfelder on August 23, 2019 at 7:24am — No Comments
These days, consumers usually look at online reviews when deciding not only WHAT they are going to buy, but also WHO to buy it from. However, there have been plenty of scandals in the retail industry concerning fake or paid reviews. So, it gets a little cloudy in the water, and consumers have gotten somewhat cynical.
Take Amazon. Hundreds of…Continue
Added by Paul Moran on August 23, 2019 at 7:03am — No Comments
In this video blog, Jim shows that there's more than one way to get on board the conversion train in Google Ads.
Added by Jim Flint on August 23, 2019 at 5:30am — No Comments
Content marketing services has grown and developed over the years and seeks to promote a business as a core discipline. To cater to this a mass sector of business ventures hugely depends upon content writing agencies to carry their business forward and promote it.
This is mainly done by the various content marketing services which cater to the development of business and services. Now speaking of…Continue
Added by Subhodip Das on August 23, 2019 at 2:48am — No Comments
Over the past few years, subscription services of all types have become increasingly popular with today’s consumers. Big names like Netflix and Amazon leverage them to offer optimized, often instantaneous access to their goods. Now, it’s the auto industry’s turn, with the rising popularity of vehicle subscriptions. These programs charge customers a monthly…Continue
Added by Jeff Giere on August 22, 2019 at 7:15am — No Comments
Crossovers Not Seeing Growth in Leasing?
A year ago, roughly 7.4% of drivers polled said they would shop for a crossover if they needed to go out and lease a vehicle that day. A year later, that number dipped slightly to 7.1%. With all the explosive growth in Crossover production, is it not a vehicle that appeals to the lease…Continue
Added by John Sternal on August 20, 2019 at 7:07am — No Comments
Despite efforts to chase down loyalty in the automotive industry - the path to a repeat purchase is an even tougher feat. Here are three reasons why loyalty to technology is greater than the loyalty to cars:
1 - Market Research…Continue
Added by Jim Flint on August 20, 2019 at 6:00am — No Comments
Marketing is essential for all kinds of products and services including the automotive companies. These companies need to keep up with the marketing trends to ensure that they reach the audience where they are. Listed here are some of the best marketing tips for automotive companies adopted by the result-oriented, expert marketing agencies.
1. Blur the line between offline and online through local search…Continue
Added by Mary Lvovych on August 19, 2019 at 6:30am — No Comments
In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses two changes you should make to deliver the most efficiencies for your Google Ad campaigns.
Added by Jim Flint on August 16, 2019 at 6:00am — No Comments
A Building Management System (BMS) which is also commonly known as a Building Automation System (BAS), it is a centralized control and monitoring system of the building via the computer. The main functionality of a BMS system that has been installed in the building is…Continue
Added by Erric Ravi on August 16, 2019 at 1:35am — No Comments
Institute of Electrical and Electronics Engineers (IEEE) defines protective relays “Relays whose primary function is to detect defective lines or apparatus or other power system conditions of an abnormal or dangerous nature and to initiate appropriate control circuit action”.
What they do is- first, detect and then locate faults by measuring electrical…Continue
Added by Erric Ravi on August 16, 2019 at 1:21am — No Comments
Lease Approval Ratings Improve in July Following Slight Dip in June
Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 69.1% approval rate in July, a rise from the June rate of 65%. July experienced a strong number of applicants with qualifications for taking over another person’s lease, and a slight approval rating increase following a dip in approvals for June.
July saw a slight decrease in approval…Continue
Added by John Sternal on August 15, 2019 at 10:59am — No Comments
Community involvement has always shown a strong correlation with successful businesses. A study published in Strategic Management Journal found that philanthropy was associated with increased sales growth. A 2018 report by Nielsen Global…Continue
Added by Stephen Coambes on August 15, 2019 at 7:11am — No Comments
This is my third and final blog in the series about what to look for when choosing a DMS.
In this final part of the series, I cover three more areas to consider when investigating what should be a long-term…Continue
Added by Veronica Dunford on August 15, 2019 at 7:00am — No Comments
Jacksonville-area first responders, fire fighters and law enforcement officials are more prepared for the future of public transportation after completing emergency training with autonomous vehicles.
The JTA, along with Florida-based autonomous mobility solutions company Beep, First Transit and autonomous vehicle manufacturer NAVYA, hosted a day-long training session at the North Florida TPO campus, focusing on the latest AV technology and how first responders should address emergency…Continue
Added by John Sternal on August 15, 2019 at 6:15am — No Comments
Here are the latest auto credit trends as reported by Equifax through March 2019:
Added by John Sternal on August 14, 2019 at 6:30am — No Comments
The profit margin of trucking business is just too thin, as little as about 5 cents for every dollar spent and the major cost going for fuel purchase, which is the lifeblood for the business. And this is where fleet operators and fleet managers face the most challenging task as their goal is to keep fuel expenses under control and as low as possible. They must fight hard to save every cent to enjoy the paltry profit margin. And the only way to achieve the goal is to focus on buying…Continue
Added by Simon Morris on August 14, 2019 at 12:24am — No Comments
Autonomous Mobility Solutions Company Partners with Leading Fleet Orchestration Platform to Deliver Intelligent, Consistent, Autonomous Mobility Services
Beep, a Florida-based autonomous mobility solutions company, today announced a partnership with Bestmile, the leading fleet orchestration platform. Through this partnership, Beep will leverage the market leading technology and tools that Bestmile offers to plan, manage and orchestrate its…
Added by John Sternal on August 13, 2019 at 8:20am — No Comments
Unique Customercials are organically shared by customers across their social platforms producing a huge viral lift for auto dealers
Newport Beach, CA –August 13, 2019– Vboost (www.vboost.com), a viral marketing company for auto dealers, today announced that since the company started seven years ago, video views for its auto dealer clients featuring customers…Continue
Added by Paul Moran on August 13, 2019 at 8:04am — No Comments
Customer experience and standing out from the competition by excelling at customer satisfaction is still very much a good business practice today. Time is valuable for today's busy consumers, and many dislike the vehicle service experience at dealerships because of long wait times.
Loaner cars and shuttles help, but they can end up making it…Continue
Added by Dan Beres on August 13, 2019 at 7:00am — No Comments