Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Cars.com Employee Responds To The Internet Sales 20 Group Invite...
Unfortunately, Chip Withrow responded to the Video Invite to set the record straight for 200+ dealers at the Internet Sales 20 Group in New York May 18-20
I don't think that AutoTrader.com and Cars.com will respond.…Continue
Added by Sean V. Bradley on March 29, 2015 at 7:46pm — No Comments
As we work with more and more dealers, we're starting to see some trends in the way that digital marketing is being handled. In some cases, dealers aren't fully aware of everything they're supposed to be getting from their vendor partners. This can be challenging because most vendors that we've seen over…Continue
Added by Erika Kay Simms on March 29, 2015 at 8:59am — No Comments
Added by Jonathan Floyd on March 28, 2015 at 8:19am — No Comments
Attention Autotrader, Cars.com, Car Gurus, Edmunds, Kelley Blue Book, Autobytel, Carsdirect & TrueCar…
Car Dealers, I have worked with over 900+ dealerships and I have to tell you that one…Continue
Added by Sean V. Bradley on March 27, 2015 at 8:56pm — No Comments
Google has come up with a new factor to include when calculating rank and this time it has nothing to do with mobile. On this week's Hard Facts, see what your company needs to be doing to stay on top.
Added by Paul Potratz on March 27, 2015 at 11:28am — No Comments
American online communication predominantly uses text in English. However, depending on your dealership’s location, your customer base could have more non-English…Continue
Added by Rebecca Kon on March 26, 2015 at 2:45pm — No Comments
Every year retailers, institutions, and small businesses use more than 254,100 TONS of paper to print non-recyclable receipts on thermal paper using a standard credit card terminal.
Considering it takes 17 trees to make 1 ton of paper, it only takes a simple calculation to realize that's 4,318,000 trees we're cutting down for paper receipts each year (254,000 x 17) - trees that could be…Continue
Added by Virgil Stanphill on March 26, 2015 at 8:00am — No Comments
Introducing the new Black Book Market Insights, a weekly report capturing the latest vehicle valuation trends straight from the auction lanes and reported as it happens by Black Book’s team of editors. The data, trends and insights delivered weekly in this report will help you make the right decisions to identify growth opportunities and maximize profit potential. This week is the second issue, covering the latest trends and data impacting the automotive industry here in late…Continue
Added by Black Book on March 26, 2015 at 7:34am — No Comments
We all want new customers. And it’s certainly mandatory to retain a customer to create a loyal one. But how we market our dealerships is increasingly important -- as each form of marketing will deliver different results. The three terms: loyalty, retention and acquisition marketing, all have their own distinct…Continue
Shoppers Want More Creative Thinking in Leasing; Not Interested in Autonomous Driving
CINCINNATI, OHIO (March 24, 2015) – Swapalease.com, the nation’s largest car lease marketplace, released its latest report addressing the future of automotive trends as told by car shoppers and consumers. Swapalease.com surveyed more than 2,500 drivers and car shoppers across the U.S. to find out how they’d like to shop for cars in the future, among other car-related findings. Among the findings,…
Added by John Sternal on March 24, 2015 at 1:02pm — No Comments
Added by Paul Potratz on March 24, 2015 at 12:26pm — No Comments
Jameson Irish Whiskey has taken video marketing on Instagram to another level – “the first brand to successfully utilize 3D video for advertisements on Instagram and Facebook,” according to a recent article in the Independent.
The video itself is very simple, and suggests that you slide a shot to your friend. It then proceeds to…Continue
Added by Brian Cox on March 24, 2015 at 4:30am — No Comments
Auto dealers can realize significant benefits from computer-based processing (vs. a terminal), because the typical dealership has a least 3 departments they're getting transaction data from each day - the big 3 are sales, service and parts. Often, there are even more departments, e.g., body shop, rental, finance and/or miscellaneous (some dealers even have refreshment areas complete with coffee bars, etc. ... which of course means even more credit…Continue
Added by Virgil Stanphill on March 23, 2015 at 10:30am — No Comments
The partnership marks the second customer-wide rollout of the reports by a dealer website provider and grows the CarStory dealer network to more than 3,000 dealerships nationwide.
Austin, Texas – March 23, 2015 – CarStory, the industry’s largest provider of crowdsourced data and analytics on used vehicle pricing and…Continue
Added by Crystal Hartwell on March 23, 2015 at 9:52am — No Comments
ALBANY, N.Y. – March 23rd, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that DealerPeak, a leading provider of enterprise Customer Relationship Management (CRM), lead management and website solutions to auto retailers, has completed integration with Auto/Mate's Dealership Management System (DMS). Auto dealership groups using both Auto/Mate and DealerPeak…Continue
Added by Mike Esposito on March 23, 2015 at 5:53am — No Comments
I learned something very important this week. Everyone who has the automotive industry in their blood is a "car guy". It has nothing to do with your gender. In the 21st century, most gender roles are meaningless, even in our industry.
We've had the pleasure of hiring two of the best…Continue
In just a few months, the Automotive Industry is going to see an increase of 1.5 million potential customers in their market. On this week's Hard Facts, find out what you can do to capitalize on this opportunity.…Continue
Added by Paul Potratz on March 20, 2015 at 1:25pm — No Comments
In this edition, learn what 3rd party vendor is changing its brand identity, how to get ready for…Continue
Added by Lisandra Ramos on March 20, 2015 at 1:15pm — No Comments
Bad credit car loans can be referred to as loans or financial products that are designed especially for individuals that have an impaired credit history. If you are planning to opt for these loans, you can be assured that you will be offered loan of up to at least 150% of the value of the car. This holds true for car loans for bad credit rating in Melbourne and also across the whole of Australia. This percentage of the loan…Continue
Added by Satyajit Seal on March 20, 2015 at 4:18am — No Comments
Introducing the new Black Book Market Insights, a weekly report capturing the latest vehicle valuation trends straight from the auction lanes and reported as it happens by Black Book’s team of editors. The data, trends and insights delivered weekly in this report will help you make the right decisions to identify growth opportunities and maximize profit potential. This week is the inaugural issue, covering the latest trends and data impacting the automotive industry here…Continue
Added by Black Book on March 19, 2015 at 7:40pm — No Comments