All ADM Member Blog Posts (4,822)

http://dealeretraining.com/…

If you are planning on attending the AutoConnections Conference and Exposition at the Aria Hotel City Center Las Vegas from September 5th through September 8th, 2012, then we want to feature you in a video.…

My first car which I purchased was a 1977 White 4-Speed Toyota Corolla.  It wasn’t the nicest looking vehicle anyone has ever seen.  As a matter of fact, it was what people today would call a “hoopty” or “jalopy”.  As soon as I made the purchase, I headed over to AutoZone to cover the steering column, replace the side mirrors, buy seat covers, and styled it up with the double windshield blades.  My taste in style has since changed.  It was ugly to say the least, but it was mine!

The…

• The spectacular marketing fail of JC Penney

May 24, 2012

While you may have read "7 Reasons Coupons Don't Work For Marketing," you might have thought, "Yeah well, since coupons bring customers come in, I'll keep using them to market my retail shop."

That's what the management team of JC Penney must've thought for…

http://dealeretraining.com/…

The most trusted name in live chat brings the best blog posts and auto news stories right to you! We monitor industry trends, current events  and the auto dealer community every week to bring you the top blogs and automotive stories from around the globe. On this week’s edition – become a LinkedIn pro, headlights have rights, and GM pulls its Facebook Ad…

Step #1

Never allow your staff to choose between a customer in person and a customer on the phone.

Your customer…

Check out this great blog by Andrew Pasternak our SEM Director, as he tells us what's next in search engine marketing.

Anyone who is a real techno-geek about this stuff knows that there are two primary types of ads you can run through Google: text ads on the search network, and display ads on…

We have just finished a Super slae in our store

We did great 5 days 35 cars @ $3540

I would like to hear back from you guys about your expierience with Super Sale companies

Have you ever blown up a balloon and then just let it go and listen to the sound it makes? If you have children or a crazy Uncle Lenny, chances are you've heard this noise before. It is so distinctive that once you've heard it, you are not likely to forget it the rest of your life.

I've heard this same noise in my head many times in the service drive right after an Advisor says something he or she shouldn't have. In our…

For more than 100 years, PepsiCo.and Coca-Cola have waged one of the fiercest corporate brand wars in the history of marketing. The two soft drink companies have long vied for the top spot in the global market for brown, fizzy, sugar water. Some consumers claim they can taste a difference between the two colas (and maybe they can), while others see soda as a commodity (and simply buy the…

The buzz is very positive. The tech sites that have turned Yahoo into a red-headed punching bag for the last 3 years are nearly-universally saying this is a win for the beleagured tech giant. Despite fading from prominence, Yahoo has something sexy and modern that may bring them back to prominence.

This isn't a…

Most people, when they hear LinkedIn, they think of a site where professionals post their resumes, maybe network, and that’s it. However, there’s more that you can do with LinkedIn than you think. According to HubSpot, in a study of 3,128 B2B customers, LinkedIn generated the highest visitor-to-lead conversion rate at 2.60%, four times higher than Twitter (.67%) and seven times better than Facebook…

Free webinar June 5 at 2pm EDT provides important best practices that can save dealership dollars, increase service business, and rev up car sales

Daytona Beach, FL–May 24, 2012 – DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, announces the second in a series of free webinars that the company is hosting with Automotive News -- all…

Are you using an iPad to collect reviews from your customers on Google Places?  If you are, I'm sure you are using the Google Places App for the iPad.  

If you are not, you will discover that something has recently changed on Google Places when you visit the Google Places page on an iPad using a web browser.  

The "Write a Review" button is NO LONGER visible on the iPad.…

I’ve always believed that Internet customers have the same objectives—and objections—as showroom customers: the only difference is the way they choose to contact the dealership. So it’s interesting to me when I hear from salespeople who have different expectations from their Internet leads than they do from their showroom guests.

Take the classic on-the-lot objection, “I’m not looking,” or “I’m just looking but not buying today.” When a customer visits a showroom and a…