Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Daytona Beach, FL – August 19, 2014 –DMEautomotive (DMEa) today released new research proving that mobile app users become more frequent visitors to a dealership’s service department after they download the app. The study…Continue
Added by Crystal Hartwell on August 19, 2014 at 8:28am — No Comments
Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during the month of July were 81.0%, the highest monthly level of the year and reversing a trend that saw continuous decline since January largely due to an increase in the number of SubPrime credit applicants.
Despite the high marks in July, Swapalease.com attributes the growing number of credit declines in 2014 to a rising number of car lease shoppers with SubPrime credit profiles seeking…
Added by John Sternal on August 19, 2014 at 8:22am — No Comments
Chances are you've heard of digital marketing. You may use it in your current marketing strategy. But are you really ahead of the curve? Is your dealership actively engaging shoppers who have visited your website? There's a cutting-edge tool now…Continue
Added by Paul Potratz on August 19, 2014 at 7:38am — No Comments
Last week, AutoTrader.com released a study revealing that social media hasn’t impacted millennials’ car buying process...
While this may sound discouraging for dealerships, ruling out…Continue
Welcome to this week’s edition of Beggs on the Used Car Market, with insights from Ricky Beggs and Black Book. We trust each of you had a busy and profitable week. Our team of editors, analysts and survey personnel were on the lanes and online gathering market data and studying loads of actual transactions, while reporting the current market.
By the end of the week the summaries of data showed us a…Continue
Added by Black Book on August 19, 2014 at 6:01am — No Comments
Ever since the first car dealership opened, dealers have understood the emotional impact of “the walkaround.” As consumers move through the buying cycle, they get to a point where they don’t just want, but need to experience a vehicle that they are interested in. In the past, most consumers would visit the dealership…Continue
Added by Timmy D. James on August 19, 2014 at 5:46am — No Comments
Every day, they would tackle many different tasks - from taking and making phone calls, emailing prospects, making walkaround videos, attending to customers on the…Continue
Added by Rebecca Kon on August 18, 2014 at 1:43pm — No Comments
As we mentioned in our most recent blog post, the deployment of a first-party framework nearly guarantees an incremental 15% increase in conversion and attribution. Quite often the gain is nearer 30%.
So then, we wonder, what keeps the masses tied to the practice of third-party advertising, where the incremental increase is measured in single digit percentages…
Added by mike lesinski on August 18, 2014 at 1:07pm — No Comments
When social media started picking up steam in the automotive industry in 2008, the idea was that since more people were getting social and communicating on these public arenas, it would be a great medium through which to get more customers. Fast forward to today and we’ve found that it can be more…Continue
Added by Jim Jabaay on August 18, 2014 at 12:41pm — No Comments
A recent article on the Huffington Post asked why consumers are still buying GM vehicles despite all of the recent recalls. There’s no question that there are many concerned owners of GM…Continue
Added by Mike Gorun on August 18, 2014 at 5:57am — No Comments
Urbandale, IA--August 18th, 2014--Flick Fusion (www.flickfusion.com), the industry's leading video marketing provider, today introduced the first video marketing platform for auto dealers that automates the video production process, increases organic SEO rankings, increases conversion rates and generates more leads to the dealership. With the addition of several recent and planned product roll-outs, Flick Fusion is also the industry's only…Continue
Added by Brian Cox on August 18, 2014 at 5:44am — No Comments
One of my biggest complaints about some vendors in our industry is that they make reputation management seem like it requires extremely specialized talents in order to make it work for car dealers. They would have you believe that you cannot manage, monitor, or influence your own reputation and…Continue
You may not know the name Marina Usaceva, but the Johal family certainly do – her driving actions took the life of their son.
Sukhdeep Singh Johal died after Usaceva smashed her Jaguar into the back of his car in 2013. Police enquiries revealed she had used not one, but two mobile phones, shortly before the fatal accident. The 31-year-old was jailed for six years following the carnage, and the court heard this was the third time she had been caught using her phone behind the…Continue
Added by Jessie Carolyn on August 17, 2014 at 12:56am — No Comments
"Approximately 60 per cent of all sharing is 'dark social'. Here's why it is vital to any brand's content marketing strategy."…Continue
Added by Manny Luna on August 16, 2014 at 10:30pm — No Comments
Bringing more awareness to ALS (…Continue
Added by Manny Luna on August 15, 2014 at 10:30pm — No Comments
Are your shoppers spending more time on their phones than with your sales team? Studies show that 63% of shoppers are actively searching for other dealerships while they're in your showroom. How can you compete with other dealerships on that mobile device? Samantha discusses some…Continue
Added by Paul Potratz on August 15, 2014 at 12:05pm — No Comments
There seems to be a ton of them coming out lately saying that social media isn't working, SEO isn't working, television isn't working, classified listings aren't working... the list is ongoing. If all…Continue
A few months ago, myself (@michaelacirillo) and Robert Wiesman (@yourhyundaiguy) set out to create a free helpful resource for our fellow automotive professionals in the form of a podcast.
We've been so fortunate to sit down with heavy-hitters in and out of the car business. Grant Cardone,…Continue
Using Guerrilla Tactics to Combat Declining Vehicle Sales Gross Profit
By: Alan Ram
Recently I saw a study that said that one of a dealer’s biggest concerns moving forward was declining gross profit per unit sold. As this question is debated at automotive dealerships and 20 groups across the country, we always seem to arrive at the same solution: Sell the value of the vehicle, don’t shortcut the presentation process, don’t discuss…Continue
Added by Alan Ram on August 14, 2014 at 2:18pm — No Comments