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All ADM Member Blog Posts (9,101)

Car Sellers Refine Pitch to Women

Among Millennials, 53% of Car Buyers Are Female

Aug. 20, 2014 6:52 p.m. ET
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Added by Anne Fleming on August 21, 2014 at 1:35pm — No Comments

Random Acts of Generosity Can Build Loyalty

Finding a lost earring in the jewelry box, discovering the old autographed Tom Seaver baseball card when you clean out the attic, and learning that the shirt you are about to pay retail for is discounted, are all pleasant surprises.  How about walking into your bank and having the ATM talk with you and then give you a…

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Added by Richard Holland on August 21, 2014 at 5:00am — No Comments

Data Breaches: Why Dealers Should Be Concerned

Earlier this month, the New York Times reported that a crime ring in Russia has “amassed the largest known collection of Internet credentials,…

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Added by Scott T. Joseph on August 21, 2014 at 5:00am — No Comments

The Benefits of Video Marketing ~ Internet Marketing Tips!

The expanding role internet plays in marketing has made online marketers to evolve useful strategies for marketing their products and services online. Contents play vital roles in creating information about any product or services for internet users. Video marketing helps create powerful contents…

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Added by Manny Luna on August 21, 2014 at 2:00am — No Comments

Your Reputation: Are You Leaving $6M on the Table?

Today’s Women’s Wednesday we are focusing on the up$ide of reviews and what they really boil down to with women shoppers, prospects and buyers.

While you know that women buy almost half of all cars purchased and influence even a much higher number, are you aware of the real upside in selling more cars to women by…

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Added by Anne Fleming on August 20, 2014 at 9:15pm — No Comments

How Marketing to Your Database Gets You New Business

In my travels, I've found that dealers are often complacent about their past customer database marketing. It's usually not a flaw in their strategic thinking. It's confidence that they are treating their customers properly and that they see plenty of return business. I'm not going to argue that point today…

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Added by Jon Lamb on August 20, 2014 at 4:48pm — No Comments

Promoting Yelp in Your Dealership



Kayla Henricks, Cobalt Reputation Management Specialist
by Kayla Henricks, Reputation Management Specialist

In my last post, I shared …

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Added by Cobalt on August 20, 2014 at 2:50pm — No Comments

Which Should You Choose: Adaptive or Responsive Design?



John Loschky, Sr. Mobile Product Manager
by John Loschky, Sr. Mobile Product Manager

The buzzwords are plentiful when discussing mobile optimization. We’ve heard them all. “Adaptive” and “Responsive” …

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Added by Cobalt on August 20, 2014 at 10:51am — No Comments

Is Boston ready for Danny Benites?

Added by Danny Benites on August 20, 2014 at 10:17am — No Comments

How to Sell with VIN Activity



James Fabin, Sr. Product Marketing Manager
by James Fabin, Sr. Product Marketing Manager

Over the last two years we’ve been hearing more and more about the importance of watching VIN activity. The proof is out there – the more activity a vehicle receives, the faster it moves off your…

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Added by Cobalt on August 20, 2014 at 9:08am — No Comments

Car Dealership Marketing Infographic

Added by Scott Parrott on August 20, 2014 at 8:44am — No Comments

Mobile Marketing: The Automotive Game Changer

 

According to Brett Relander from Entrepreneur Magazine, over the past couple of years, mobile marketing has emerged as the game-changer for businesses and consumers around the world. Key indicators point to mobile marketing emerging as the dominant form of marketing in the very near future.

 

 …

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Added by Elena Ciccotelli on August 20, 2014 at 7:43am — No Comments

How To Manage The Millennial Car Shopper : AutoTrader Mobile Millennial Case Study

AutoTrader releases groundbreaking statistics on the future of the automotive shopping experience.

Millennials have the pedal to the mobile metal and are shaking up the automotive…

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Added by Josh Knutson on August 20, 2014 at 6:38am — No Comments

Total Recall: Is There Additional Risk From Recalled Vehicles in Your Portfolio?

 More than 37 million vehicles have been recalled so far in 2014. Will these recalls have an adverse impact to lender portfolios? I’d like to see if you have time to review new research from Black Book Lender Solutions that takes a closer look at what lenders  might expect. Click here to download the report.

While safety has understandably been the main concern with these and most…

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Added by Black Book on August 20, 2014 at 6:00am — No Comments

New Honda City – Carrying on the Legacy

Honda City, ever since it made its debut in India, has been the undisputed leader in its segment. However, during the past couple of years, the City began to take a beating – its competitors suddenly edged past the City and the makers were forced to find ways to keep it going. It was around this time that the Honda introduced their sub-compact sedan, Amaze, in India. This car received unprecedented bookings on the launch and it prompted the makers to revamp the City and introduce the all-new…

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Added by Jessie Carolyn on August 20, 2014 at 5:30am — No Comments

New Study: Mobile App Users Become More Frequent Visitors to Dealership Service Department; Visiting Nearly 50% More Often Than Non-App Users

 

Study of 307 dealerships nationwide shows that for every 1,000 app users, a dealership receives, on average, $144,000 in incremental service revenue

 

Daytona Beach, FL – August 19, 2014 –DMEautomotive (DMEa) today released new research proving that mobile app users become more frequent visitors to a dealership’s service department after they download the app. The study…

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Added by Crystal Hartwell on August 19, 2014 at 8:28am — No Comments

CAR LEASE CREDIT APPROVALS REACH NEW HIGH FOR THE YEAR DESPITE SUBPRIME INCREASE

Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during the month of July were 81.0%, the highest monthly level of the year and reversing a trend that saw continuous decline since January largely due to an increase in the number of SubPrime credit applicants.



Despite the high marks in July, Swapalease.com attributes the growing number of credit declines in 2014 to a rising number of car lease shoppers with SubPrime credit profiles seeking…

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Added by John Sternal on August 19, 2014 at 8:22am — No Comments

Are You Ahead of The Curve?

Chances are you've heard of digital marketing. You may use it in your current marketing strategy. But are you really ahead of the curve? Is your dealership actively engaging shoppers who have visited your website? There's a cutting-edge tool now…

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Added by Paul Potratz on August 19, 2014 at 7:38am — No Comments

Make Millennials Want Your Dealership's Social Content

Last week, AutoTrader.com released a study revealing that social media hasn’t impacted millennials’ car buying process...

While this may sound discouraging for dealerships, ruling out…

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Added by Lisandra Ramos on August 19, 2014 at 7:00am — 3 Comments

Fewer Adjustments, Smaller Declines In Values

Welcome to this week’s edition of Beggs on the Used Car Market, with insights from Ricky Beggs and Black Book. We trust each of you had a busy and profitable week. Our team of editors, analysts and survey personnel were on the lanes and online gathering market data and studying loads of actual transactions, while reporting the current market.

 

By the end of the week the summaries of data showed us a…

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Added by Black Book on August 19, 2014 at 6:01am — No Comments

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