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Tom LaPointe / CarChat24 posted a discussion

AutoNation cutting 3rd party leads - GOOD or BAD for industry?

An Automotive News article explains AutoNation plans to cut back on third party lead providers and focus more on marketing its own online presence. They did admit if providers cut prices they will consider the option.In light of the roller coaster relationship between…See More
Saturday
Tom LaPointe / CarChat24 replied to Ralph Paglia's discussion Facebook Follows "No Free Lunch" Trend Set By Google, Yahoo and LinkedIn
"As cluttered and overloaded as FB has become, paying for placement seems like the only logical thing to do. It isn't THAT expensive and you get guaranteed views...something you didn't get when it was 'free' because people only…"
Saturday
Tom LaPointe / CarChat24 commented on Anne Fleming's blog post Want the REAL Reasons Women Buy from their Salesperson?
"It is ironic to me that to treat women different than men is as prejudice as different treatment for various ethnicities. I learned early in the business to see if a man needed 'approval' from his wife (or even kids) for a purchase - but…"
Saturday
Tom LaPointe / CarChat24 replied to Helen Smith's discussion Does a dealership need a website?
"Sorry...thought this was a joke. Why WOULDN'T you want a website? Location and word of mouth are important, but the internet is THE WAY to connect with people now. Multiple marketing channels have always been important - dealers used to spend…"
Saturday
Tom LaPointe / CarChat24 replied to J.D. Rucker's discussion Facebook is Not Failing Marketers. Marketers are Failing to Understand Facebook.
"I love the animated GIF infographic. as for the article, great piece, but we ALSO have to define 'MARKETERS'. Once upon a time, a marketer was a marketing company or ad agency with various levels of experience and success creating…"
Apr 14
Tom LaPointe / CarChat24 liked Ralph Paglia's photo
Apr 14
Tom LaPointe / CarChat24 liked Ralph Paglia's photo
Apr 14
Tom LaPointe / CarChat24 liked Ralph Paglia's photo
Apr 14
Tom LaPointe / CarChat24 commented on Ralph Paglia's photo
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Top 15 Social Media Sites By Users

"based on conversations in the Google+ Ghost Town thread, I kind of question G+ falling ahead of twitter AND youtube on the social media rankings..."
Apr 14
Tom LaPointe / CarChat24 liked Ralph Paglia's photo
Apr 14
Tom LaPointe / CarChat24 replied to Tom Gorham's discussion Is Google+ a ghost town?
"I think Ferruccio Lamborghini seems to have made a bigger splash with his sports cars than G+ has in social media, BUT since google owns the internet (until China buys it for a $Trillion), there is a bit of extortion to build your reach for the sake…"
Apr 14
Tom LaPointe / CarChat24 replied to Ralph Paglia's discussion Facebook Provides Detailed Guidance on Using Social Media Plug-Ins for Car Dealer Websites
"As always, Ralph, you have presented a master class with gobs of research! Well done!"
Apr 14
Tom LaPointe / CarChat24 liked Tom LaPointe / CarChat24's blog post Become live chat star - five points of success
Apr 14
Tom LaPointe / CarChat24 posted a blog post

Become live chat star - five points of success

"...you can't just throw it on there and expect it to generate more sales leads or help you sell more cars"When the internet began to commercialize in the late 90's, you could throw up a website with a few nice pictures and you were ahead of the competition. Then you had to add your inventory just to be competitive. The same is true with live chat on your website - you can't just throw it on there and expect it to generate more sales leads…See More
Apr 7
Tom LaPointe / CarChat24 posted a discussion

Got CHAT questions? Get chat answers - from a car guy (or girl)

As with all auto dealership vendor services, there are a number of reputable chat software and managed chat providers. We love competition, but we also know that if you have had (or are having) a bad experience with live chat and don't see the value, there is a smaller business pie to divide.So, if you are…See More
Mar 28
Louie Baur replied to Tom LaPointe / CarChat24's discussion ADWEEK: Facebook Organic Reach to Shrink 1-2%
"That would be my guess Tom."
Mar 25

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
CarChat24
Location
Tampa Bay, Florida
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Sales Professional, Dealership Marketing Professional - Tier 3, Consultant, Marketing Services Provider, Technology Professional, Media or Journalist
REQUIRED: Your Business Phone Number
727.638.0195
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.CarChat24.com
YOUR Email address for business contacts
tom.lapointe@yahoo.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
727.638.0195
Select All franchises/brands you are associated with
4-BMW, 31-MINI
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
CarChat24 provides 24/7 hosted Live Chat Support & Dealer Chat Software for new and used car dealership websites. CarChat24 helps dealers sell more vehicles by converting a higher percentage of their website visitors into quality leads. Since June of 2006, CarChat24 has been helping car dealers improve their sales and customer service on the Internet. Our mission is to empower car dealers with cutting edge live chat technology, and provide the professional staff and superior processes needed to obtain the best possible results. We are committed to helping our clients get the best return on investment from their websites. We strive to make our support service the very best and are always looking for innovative ways to give our dealers the edge over their competition. Follow CarChat24.com on http://www.twitter.com/CarChat24 and fan CarChat24.com on Facebook at http://www.facebook.com/CarChat24
What will YOU contribute to the ADM Community?
I am a true 'car guy' at heart. I am an automotive writer and author (MODERN SPORT CARS - Barnes & Noble) with extensive experience in sales, service, and CSI initiatives for dealer groups for well over a decade. My car business experience, as well as a passionate work and leadership ethic sharpened Marine Corps at Johns Hopkins University give me a unique ability to thrive in virtually any situation.

The grandson of an automotive factory worker, Tom grew up in Michigan near the Motor City and finished high school in Fernley, Nevada. He spent seven years in the Marine Corps as a writer and editor, winning many awards for photography, writing and editing. In addition to his work with STERNS since 2005, he is an automotive book author and freelance automotive writer for several publications.

What led me to the auto industry is simply this: he loves cars. He has raced stock cars and sports cars and competed in Land Rover off-road competitions in Vermont and Colorado. He has worked as a pit official for the 24 Hours of Daytona and 12 Hours of Sebring, and a pit crewman for Indy car and a Hooters Pro Cup stock car races. He has served as a manager of both sales and service for one the largest luxury car groups in the world.

He enjoy crawling an off-road vehicle through the most severe obstacles as much as heel-toeing sports cars into hairpin turns!
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.fermanbmw.com
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://https://www.facebook.com/FermanBMW
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://www.iautomarketing.com/
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.twitter.com/CarChat24
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.tomlapointe.com
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/user/ThomasLaPointe
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Reynolds Web Solutions, The Cobalt Group, eDealerBiz, VinSolutions.com
INTERNET LEAD Suppliers You Have Experience Using
Autobytel, AutoUSA, Cars.com NewLeadsPlus
DEALER MANAGEMENT SYSTEM (DMS) You use
Arkona
Used Car Inventory Management Solutions You Use
vinSolutions, Whatever the Used Car Manager thinks he can steal the trade-in for

Tom LaPointe / CarChat24's Photos on ADM

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Tom LaPointe / CarChat24's ADM Blog

Become live chat star - five points of success

Posted on April 7, 2014 at 7:45am 0 Comments

"...you can't just throw it on there and expect it to generate more sales leads or help you sell more cars"

When the internet began to commercialize in the late 90's, you could throw up a website with a few nice pictures and you were ahead of the competition. Then you had to add your inventory just to be competitive. The same is true with live chat on your website - you can't just throw it on…

Continue

Four measures for quality leads from live chat

Posted on March 23, 2014 at 4:31pm 0 Comments

As more dealers every day realize that adding hosted or managed chat solution or self-managed live chat to their dealership website can boost leads and increase car sales, many question how they can tell if it's working. In short, is it helping you sell more cars? Has your lead count increased? Have you given your customers another reason to be loyal?

What about…

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Don't drive your self-hosted chat off a cliff - three tips for live chat success

Posted on February 24, 2014 at 9:59pm 2 Comments

Live chat software and managed chat services on dealership websites aren't new, but making it work well in-house is still a challenge for many dealers. Sometimes it can seem easier to drive off a cliff or walk through a minefield than to make it work. There are dozens of ways for it to crash and burn, but these…

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Live chat so easy a monkey could do it – but would you want them to?

Posted on February 10, 2014 at 9:00pm 0 Comments

“People still sell cars to People”

This year we celebrate not only the century mark of Chevrolet, but also the 100 year mark for Henry Ford's belt-based assembly line. Virtually everything about manufacturing and marketing automobiles during the past ten decades has changed except one thing: people still sell cars to people. Your website could be…

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Facebook birthday (& BILLION users) points to potential for website live chat

Posted on February 4, 2014 at 9:00pm 0 Comments

As Facebook turns 10 years-old this week, its continued growth (more than a billion users now) and impact on our world are undeniable. After all, where else can long lost friends reconnect, babies and weddings be announced, or irritating regurgitation of political and social opinions be shared whether they are wanted or not?

The thing is, a billion people…

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Comment Wall (4 comments)

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Join Automotive Digital Marketing Professional Community

At 8:18am on October 21, 2013, Cobalt said…

Great to connect Tom!

At 4:31am on August 16, 2013, sara callahan said…

Thanks for your message Tom -- so, you are in beautiful Dunedin!  I love it there. Walk my dog along Edgewater all the time!

At 12:39pm on June 18, 2013, Bill Cosgrove said…

Thanks for the heads up and the invite-All The Best

At 12:37pm on June 18, 2013, Bill Cosgrove said…

Tom- Thanks for thr heads up

 
 
 

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