"well said. loyalty has certainly transformed - years ago it meant buyers stayed with one brand for years - loyalty now means they will CONSIDER your product / service / dealership."
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Tom LaPointe
- Male
- Dunedin, FL
- United States
- ChatLead.com, Inc/CarChat24
- ADM Blog Posts (28)
- ADM Discussions (24)
- ADM Events
- Groups (9)
- Automotive Marketing Community Photos (1)
- Photo Albums
- Automotive Digital Marketing Videos
Tom LaPointe's Groups
Tom LaPointe's ADM Discussions
AD AGE: Banner ads are dead?
Started this ADM discussion. Last reply by Tom LaPointe Dec 14, 2012. 2 Replies 1 Like
IS GOAL-SETTING DEAD?
Started this ADM discussion. Last reply by Chris Lottman Dec 13, 2012. 1 Reply 0 Likes
Gifts Received from ADM Members
Tom LaPointe has not received a gift from an ADM Member
Tom LaPointe's ADM Profile page
Latest ADM Activity - Click "More" at bottom!
Tom LaPointe commented on Tom Gorham's blog post From the Trenches - Authenticity = Customer LoyaltyTom LaPointe commented on J.D. Rucker's blog post Modern Search Marketing is More Art, Less Science with Penguin 2.0"Fortunately adm seems to have strong credibility with google for solid content."
Tom LaPointe posted a blog postDevelop dealer chat strategy to increase website leads
A picture is worth a thousand words, but it takes actual words to generate a car sale, and Dealer Chat is a key lead generator.Gone are the days you throw up an expensive auto dealership website and count on car sales prospects being wowed into filling out a “contact” form. The internet is a dynamic communication platform, and to connect with car buyers you must offer an…See More
Tom LaPointe posted a blog postWEEKEND SMILE PHOTO - George Carlin driver wisdom
Take a quick moment to laugh at this simplistic reality of most people on the road. George (may he rest in peace) was great at getting people to smile.Check out Jeff Sterns, CarChat24 VP of Sales and Business Development, at AutoCon 2013 in Las Vegas--------------------------------------------------------------------------Tom…See More
Tom LaPointe posted a status"Going to Digital Dealer 14 and have Live Chat / Dealer Chat questions? See sales VP Jeff Sterns there http://bit.ly/108rB2L @JeffCarChat24"
Tom LaPointe commented on charles bayer's blog post Do you have videos on YouTube? Then you need to know this"Ten bucks says this is the first step to monetizing commercial content"
Tom LaPointe liked charles bayer's blog post Do you have videos on YouTube? Then you need to know thisTom LaPointe's blog post was featuredDealer and third party photo hosting is LAME
The next automotive e-Commerce revolution: a real photo interfaceIt occurs to me as I navigate my iPad and latest Android phone that our inventory hosting options, both on dealer websites and third parties like AutoTrader.com and Cars.com are so 1999 - literally. With all the talk of SEO, ROI, VPC, NRA, and LMAO,…See More
Tom LaPointe posted a blog postVIDEO: Are you giving your best?
Clip from Facing the Giants will fire you up every timeI could watch this clip 100 times and every time it helps me refocus. Forget that it’s fiction. Forget that it’s from a movie with a spiritual message. It is one of the best illustrations you will ever see for overcoming fear and a weak belief level – whether it’s in business or your personal life.Years back, I heard a manager describe managing a sales team like using the throttle of a boat. “When you take your hand off the throttle, the…See More
Tom LaPointe posted a blog postDealer and third party photo hosting is LAME
The next automotive e-Commerce revolution: a real photo interfaceIt occurs to me as I navigate my iPad and latest Android phone that our inventory hosting options, both on dealer websites and third parties like AutoTrader.com and Cars.com are so 1999 - literally. With all the talk of SEO, ROI, VPC, NRA, and LMAO,…See More
Tom LaPointe commented on Brian Pasch's blog post Jim Ziegler Has The Cars.com Marketing Strategy All Wrong"The response on the ( dealer elite?) thread from cars.com says the implemented the program because 58% returned to shop for more cars. So??? What's next? Put a rep in the showroom to hand out flyers of all the similar cars in the area? Dealers…"
Tom LaPointe commented on Bill Cosgrove's blog post App claims to reveal secret prices used car dealers pay for vehicles"The irony is that regardless of the app or website, buyers will key on the numbers they like... Not a penny less on their beater trade than kbb ( or worse, nada), but that kbb retail on the dealer's unit is way too high."
Tom LaPointe commented on charles bayer's blog post Watch out, there are Rhinos about"Awesome imagery in campaign. Mobile is coming at us like a charging rhino whether we are ready or not"
Tom LaPointe commented on James A. Ziegler's blog post Double-Cross or NOT a Double-Cross??"hmmm - i wonder how they would choose the dealers' inventory to feature? a value add perhaps? great point here and something to definitely check out. that would be a stunning trust violation"
ADM Profile Information
- REQUIRED: Enter Name of Your Dealership, Business or Employer:
- ChatLead.com, Inc/CarChat24
- Auto Industry Business Segment or Affiliation (check all that apply):
- Consultant, Media or Journalist, Fixed Operations Professional
- Primary URL for YOUR Business Website (ie; www.CourtesyChev.com)
- http://www.jeffsterns.com
- Email address for business purposes
- tom.lapointe@yahoo.com
- REQUIRED: Your Business Phone Number
- 727.638.0195
- Your Mobile Phone Number
- 727.638.0195
- OEM franchises/brands you are associated with
- Ferrari
- ADM is a Professional Network, please describe YOUR Value Proposition... Why do business with you?
- CarChat24 provides 24/7 hosted Live Chat Support & Dealer Chat Software for new and used car dealership websites. CarChat24 helps dealers sell more vehicles by converting a higher percentage of their website visitors into quality leads. Since June of 2006, CarChat24 has been helping car dealers improve their sales and customer service on the Internet. Our mission is to empower car dealers with cutting edge live chat technology, and provide the professional staff and superior processes needed to obtain the best possible results. We are committed to helping our clients get the best return on investment from their websites. We strive to make our support service the very best and are always looking for innovative ways to give our dealers the edge over their competition. Follow CarChat24.com on http://www.twitter.com/CarChat24 and fan CarChat24.com on Facebook at http://www.facebook.com/CarChat24
- What interesting insights can you contribute to the ADM Community? What are you PASSIONATE about? Who are you?
- I am a true 'car guy' at heart. I am an automotive writer and author (MODERN SPORT CARS - Barnes & Noble) with extensive experience in sales, service, and CSI initiatives for dealer groups for well over a decade. My car business experience, as well as a passionate work and leadership ethic sharpened Marine Corps at Johns Hopkins University give me a unique ability to thrive in virtually any situation.
The grandson of an automotive factory worker, Tom grew up in Michigan near the Motor City and finished high school in Fernley, Nevada. He spent seven years in the Marine Corps as a writer and editor, winning many awards for photography, writing and editing. In addition to his work with STERNS since 2005, he is an automotive book author and freelance automotive writer for several publications.
What led me to the auto industry is simply this: he loves cars. He has raced stock cars and sports cars and competed in Land Rover off-road competitions in Vermont and Colorado. He has worked as a pit official for the 24 Hours of Daytona and 12 Hours of Sebring, and a pit crewman for Indy car and a Hooters Pro Cup stock car races. He has served as a manager of both sales and service for one the largest luxury car groups in the world.
He enjoy crawling an off-road vehicle through the most severe obstacles as much as heel-toeing sports cars into hairpin turns!
- URL of DEALER Website you recommend (ie; www.ParagonCars.com)
- http://www.fermanbmw.com
- URL of OEM site you recommend (ie; www.FordVehicles.com)
- http://www.bugatti.com/en/home.html
- URL of a Social Media site you recommend (ie; www.PenskeCommunity.com)
- http://https://www.facebook.com/FermanBMW
- URL of a Dealer INVENTORY DISPLAY site you recommend (ie; www.Cars.com)
- http://www.iautomarketing.com/
- URL of Your TWITTER profile, or recommend (ie; twitter.com/ADMcommunity)
- http://www.twitter.com/CarChat24
- URL of Your Facebook Profile/Page, or you recommend (ie; facebook.com/ADMcommunity)
- http://www.tomlapointe.com
- URL of Your YouTube Channel, or recommend (ie; youtube.com/AutoDigitalMarketing)
- http://www.youtube.com/user/ThomasLaPointe
- Check WEBSITE PROVIDERS you use
- Reynolds Web Solutions, The Cobalt Group, eDealerBiz, VinSolutions.com
- INTERNET LEAD PROVIDERS You use
- Autobytel, AutoUSA, Cars.com NewLeadsPlus
- DEALER MANAGEMENT SYSTEM (DMS) You use
- Arkona
- Vehicle Inventory Management Solutions You Use
- vinSolutions, Whatever the Used Car Manager thinks he can steal the trade-in for
Tom LaPointe's Photos on ADM
Tom LaPointe's ADM Blog
Develop dealer chat strategy to increase website leads
Posted on May 15, 2013 at 8:53am 0 Comments 1 Like
A picture is worth a thousand words, but it takes actual words to generate a car sale, and Dealer Chat is a key lead generator.
Gone are the days you throw up an expensive auto dealership website and count on car sales prospects being wowed into filling out a “contact” form. The internet is a dynamic communication platform, and to connect with car buyers…
WEEKEND SMILE PHOTO - George Carlin driver wisdom
Posted on May 10, 2013 at 10:00pm 0 Comments 0 Likes
Take a quick moment to laugh at this simplistic reality of most people on the road. George (may he rest in peace) was great at getting people to smile.…
Continue VIDEO: Are you giving your best?
Posted on April 29, 2013 at 9:00pm 0 Comments 0 Likes
Clip from Facing the Giants will fire you up every time
I could watch this clip 100 times and every time it helps me refocus. Forget that it’s fiction. Forget that it’s from a movie with a spiritual message. It is one of the best illustrations you will ever see for overcoming fear and a weak belief level – whether it’s in business or your personal life.…
Continue Dealer and third party photo hosting is LAME
Posted on April 28, 2013 at 3:52pm 0 Comments 0 Likes
The next automotive e-Commerce revolution: a real photo interface
It occurs to me as I navigate my iPad and latest Android phone that our inventory hosting options, both on dealer websites and third parties like…
What is ramification of CarFax lawsuit?
Posted on April 25, 2013 at 10:49am 0 Comments 0 Likes
So a boatload of dealers finally sued CarFax for a boatload of money for all the reasons we have discussed here in the past. Manny Luna posted the news story…
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ADM Events
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Today's Online Automotive Sales Techniques with Google & Strathcom
May 21, 2013 from 9am to 4pm – Executive Hotel Burnaby 4201 Lougheed Highway
0 Comments 1 Like -
FREE Webinar: How to Double Your Sales in Half the Time (Seriously!)
May 23, 2013 from 12pm to 1pm – http://www.dealeron.com/webinar/events/how-to-double-your-sales-in-half-the-time/
0 Comments 1 Like -
FREE Webinar Online Automotive Sales Techniques
May 23, 2013 from 12:30pm to 1:30pm – Online Webinar
0 Comments 0 Likes -
Mastering Special Finance
June 12, 2013 at 8am to June 13, 2013 at 5pm – Kansas City, MO
0 Comments 0 Likes -
FREE Webinar: The 13 Metrics That Matter Most
June 13, 2013 from 12pm to 1pm – http://www.dealeron.com/webinar/events/the-13-metrics-that-matter-most/
0 Comments 2 Likes -
Automotive Customer Centricity Summit 2013
June 18, 2013 from 8am to 8pm – Ritz-Carlton, Marina del Rey, CA
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Automotive Social Media Summit 2013
June 19, 2013 from 8am to 8pm – Ritz-Carlton, Marina del Rey
0 Comments 0 Likes -
Special Finance Super Charged!
July 9, 2013 from 8am to 5pm – Houston, TX
0 Comments 0 Likes -
Finding $500,000 of Additional Gross Profit in Your Used Car Department
July 11, 2013 from 8am to 5pm – Nashville, TN
0 Comments 0 Likes -
Finding $500,000 of Additional Gross Profit in Your Used Car Department
August 6, 2013 from 8am to 5pm – Washington, D.C.
0 Comments 0 Likes -
Finding $500,000 of Additional Gross Profit in Your Used Car Department
August 8, 2013 from 8am to 5pm – Minneapolis, MN
0 Comments 1 Like -
AutoCON - AutoConnections 2013 Conference and Exposition
September 4, 2013 to September 6, 2013 – Aria Casino and Resort - City Center, Las Vegas, Nevada
4 Comments 6 Likes -
Finding $500,000 of Additional Gross Profit in Your Used Car Department
September 5, 2013 from 8am to 5pm – Birmingham, AL
0 Comments 1 Like -
Industry Summit: Used Car University's Subprime Conference, CRM and Used Vehicle Retailing Convention
September 16, 2013 at 7am to September 18, 2013 at 5pm – The Paris Las Vegas Hotel and Convention Center
0 Comments 2 Likes -
Finding $500,000 of Additional Gross Profit in Your Used Car Department
October 8, 2013 from 8am to 5pm – Phoenix, AZ
0 Comments 0 Likes -
Finding $500,000 of Additional Gross Profit in Your Used Car Department
October 10, 2013 from 8am to 5pm – Denver, CO
0 Comments 0 Likes -
Finding $500,000 of Additional Gross Profit in Your Used Car Department
November 5, 2013 from 8am to 5pm – Dallas, TX
0 Comments 0 Likes -
Finding $500,000 of Additional Gross Profit in Your Used Car Department
November 7, 2013 from 8am to 5pm – Columbus, OH
0 Comments 0 Likes -
Finding $500,000 of Additional Gross Profit in Your Used Car Department
December 12, 2013 from 8am to 5pm – Indianapolis, IN
0 Comments 0 Likes
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