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Big Tom LaPointe's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Big Tom LaPointe shared sara callahan's blog post on Twitter
Big Tom LaPointe commented on sara callahan's blog post Vendors: Don’t Be So Darn Annoying!
"Great piece! The outrageous claims part frustrated me when I was in retail and the tendency of some vendors to disparage others in the sales process with crazy negative claims is alarming to me."
Big Tom LaPointe liked Ralph Paglia's group Social Media Marketing - Reputation Management
Jul 7
Big Tom LaPointe shared their discussion on Twitter
Jul 7
Ralph Paglia commented on Big Tom LaPointe's blog post Trends: Got Chat? TELL SOMEONE!
"Since there seems to be a segment of the car buying population that prefers live chat over other communication channels, it only makes sense to advertise and promote your live chat capabilities, and include direct links to make it easier for…"
Jul 3
Big Tom LaPointe liked Big Tom LaPointe's blog post Trends: Got Chat? TELL SOMEONE!
Jul 2
Big Tom LaPointe replied to Robin Lamothe's discussion Constant Contact Click Throughs? What to do with them?
"Great marketing that many (most?) dealers never implement. Based on my own shopping habits I may feel violated if I got a personal message about my click through. BUT I may not connect an "exclusive offer" a day or two later. Be sure to…"
Jul 2
Big Tom LaPointe shared Manny Luna's blog post on Twitter
Jul 2
Big Tom LaPointe liked Manny Luna's blog post Beware: The Black Hat Crews
Jul 2
Big Tom LaPointe posted a blog post

Trends: Got Chat? TELL SOMEONE!

As more companies in every type of industry add live chat to their website and more consumers prefer using text to communicate, chat use continues to rise. Here are just a few places people CHAT socially:FacebookCell PhonesDating websitesSkypeOne trend that is starting to take hold in the market that automotive dealers can adopt is to TELL PEOPLE you have live chat on your website! This is reminiscent of the early days of the web, when it…See More
Jul 1
Big Tom LaPointe posted a discussion

June sales pace highest in 8 years; Chrysler biggest jump; GM most expensive

From the Detroit Free PressAmericans bought new cars and trucks in June at the fastest pace in eight years, attracted by easy credit and the need to replace aging vehicles, while a record wave of recalls by General Motors…See More
Jul 1
Big Tom LaPointe commented on Jeffery Sterns's blog post The Absolute Importance of Accountability When Running a Dealership
"great piece..."
Jun 30
Big Tom LaPointe shared Jeffery Sterns's blog post on Twitter
Jun 30
Big Tom LaPointe liked Jeffery Sterns's blog post The Absolute Importance of Accountability When Running a Dealership
Jun 30
Big Tom LaPointe commented on Ralph Paglia's blog post Major Mistakes Car Dealers Make Communicating With Customers
"great insight here! now that customers visit only 1-2 dealerships for their purchase, communication in the form of phone calls, emails, and live chat are more important than ever!"
Jun 27
Big Tom LaPointe commented on Big Tom LaPointe's blog post Offline Chat = General Voicemail Box
"Ralph, your intuition is supported by science. Our data reveal that 30% of chats are after hours or on Sunday. Plus, NADA statistics have upwards of half of chats being missed DURING business hours. Our list of dealers who subscribe to backup…"
Jun 24

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
CARCHAT24 - only 24/7, Fully Managed, Automotive Exclusive chat with page 1 Proactive Invite
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Sales Professional, Dealership Marketing Professional - Tier 3, Consultant, Marketing Services Provider, Technology Professional, Media or Journalist
REQUIRED: Your Business Phone Number
REQUIRED: YOUR Business Website URL (ie;
YOUR Email address for business contacts
Your Mobile Phone Number, Direct Business Line or Alternate Number
Select All franchises/brands you are associated with
4-BMW, 31-MINI
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
CarChat24 provides 24/7 hosted Live Chat Support & Dealer Chat Software for new and used car dealership websites. CarChat24 helps dealers sell more vehicles by converting a higher percentage of their website visitors into quality leads. Since June of 2006, CarChat24 has been helping car dealers improve their sales and customer service on the Internet. Our mission is to empower car dealers with cutting edge live chat technology, and provide the professional staff and superior processes needed to obtain the best possible results. We are committed to helping our clients get the best return on investment from their websites. We strive to make our support service the very best and are always looking for innovative ways to give our dealers the edge over their competition. Follow on and fan on Facebook at
What will YOU contribute to the ADM Community?
Tom is a true 'car guy' at heart, and BIG, as a 6'6" former US Marine. He is an automotive writer and author (MODERN SPORT CARS - Barnes & Noble) with extensive experience in sales, service, and CSI initiatives for dealer groups for well over a decade. His car business experience, as well as a passionate work and leadership ethic that was sharpened in the Marine Corps and at Johns Hopkins University, gives him a unique ability to thrive in virtually any situation.

The grandson of an automotive factory worker, Tom grew up in Michigan near the Motor City and finished high school in Fernley, Nevada. He spent seven years in the Marine Corps as a writer and editor, winning many awards for photography, writing and editing. In addition, he is an automotive book author and freelance automotive writer for several publications.

What led him to the auto industry is simply this: he loves cars. He has raced stock cars and sports cars and competed in Land Rover off-road competitions in Vermont and Colorado. He has worked as a pit official for the 24 Hours of Daytona and 12 Hours of Sebring, and a pit crewman for Indy car and a Hooters Pro Cup stock car races. He has served as a manager of both sales and service for one the largest luxury car groups in the world.

He enjoy crawling an off-road vehicle through the most severe obstacles as much as heel-toeing sports cars into hairpin turns!
CAR DEALER or OEM Website you recommend (ie;
Social Media, Network or UGC site you recommend (ie;
INVENTORY MERCHANDISING or listing site you recommend (ie;
Your TWITTER profile, or one you recommend (ie;
Your FACEBOOK Profile/Page, or one you recommend (ie;
Your YouTube Channel, or Video site you recommend (ie;
Reynolds Web Solutions, The Cobalt Group, eDealerBiz,
INTERNET LEAD Suppliers You Have Experience Using
Dealix, Autobytel, AutoUSA, Autotropolis, NewLeadsPlus
ADP, Reynolds ERA, Arkona
Used Car Inventory Management Solutions You Use
AAX, vinSolutions, Whatever the Used Car Manager thinks he can steal the trade-in for

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Big Tom LaPointe's ADM Blog

Trends: Got Chat? TELL SOMEONE!

Posted on July 1, 2014 at 6:50pm 1 Comment

As more companies in every type of industry add live chat to their website and more consumers prefer using text to communicate, chat use continues to rise. Here are just a few places people CHAT socially:

  • Facebook
  • Cell Phones
  • Dating…

Offline Chat = General Voicemail Box

Posted on June 21, 2014 at 8:58pm 2 Comments

If you have ever been in the dealership showroom before or after hours, you know the phone still rings even when the receptionist is away from her desk. For all the calls that come in and roll to the general voicemail box, how many callers do you think leave a message? MAYBE one in ten. Why is that? It is usually one of two reasons:

- They don't…


Live Chat – the McDonalds of dealer website add-ons (not the MLM)

Posted on June 3, 2014 at 11:00pm 0 Comments

The good news about putting live chat on your website is that unlike joining a MLM company, you generally won’t chase away your friends and neighbors. But what we do hear dealers tell us is, ‘we tried it and it didn’t work for us’. How many people have you heard say that about MLM – just about everyone who has joined?

Well, how many people have you heard say that…


Not responding to chat requests is like eternal phone hold

Posted on May 27, 2014 at 9:00pm 0 Comments

What if your receptionist answered the phone and just put people on hold, never to return and handle their call? That is exactly what is happening if you have live chat on your website and the chat operator is unable to respond to the invite. An OFFLINE message on your dealership website may not be ideal, but at least you are telling them you can’t…


Google Analytics: Naming for Unique Visits and Visits CHANGED

Posted on May 22, 2014 at 9:03am 1 Comment

In case you missed it, Google Analytics announced an update on its blog that drastically changed some of its terminology, as well as how data from apps is compiled. …


Comment Wall (4 comments)

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At 8:18am on October 21, 2013, Cobalt said…

Great to connect Tom!

At 4:31am on August 16, 2013, sara callahan said…

Thanks for your message Tom -- so, you are in beautiful Dunedin!  I love it there. Walk my dog along Edgewater all the time!

At 12:39pm on June 18, 2013, Bill Cosgrove said…

Thanks for the heads up and the invite-All The Best

At 12:37pm on June 18, 2013, Bill Cosgrove said…

Tom- Thanks for thr heads up

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