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Big Tom LaPointe's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Big Tom LaPointe liked Big Tom LaPointe's blog post Adding Chat is not enough! Four tenets of successful chat
Aug 26
Big Tom LaPointe liked Ken Beam's blog post Service - If you build it, will they really come? Can you attract off-Brand business?
Aug 26
Big Tom LaPointe commented on Ken Beam's blog post Service - If you build it, will they really come? Can you attract off-Brand business?
"Honestly, having spend many years in service as an advisor and manager, it is an uphill battle - but I will give you a suggestion at the end. Here's the deal, the pricing structure of a dealership service department makes it hard to merely…"
Aug 26
Big Tom LaPointe's blog post was featured

Adding Chat is not enough! Four tenets of successful chat

Just sticking chat on your dealership and hoping for some more leads and sales is like throwing up a banner an expecting traffic to flow into the door. A banner may have its place in a comprehensive marketing plan, but by itself, won’t make a significant difference in car sales. And so it is with live chat. A blinky icon with a smiling face may generate a few conversations, but it won’t generate the noticeable bump in leads and sales that…See More
Aug 25
Big Tom LaPointe posted a blog post

Adding Chat is not enough! Four tenets of successful chat

Just sticking chat on your dealership and hoping for some more leads and sales is like throwing up a banner an expecting traffic to flow into the door. A banner may have its place in a comprehensive marketing plan, but by itself, won’t make a significant difference in car sales. And so it is with live chat. A blinky icon with a smiling face may generate a few conversations, but it won’t generate the noticeable bump in leads and sales that…See More
Aug 24
Big Tom LaPointe was featured
Aug 19
Big Tom LaPointe posted a blog post

Tips for measuring in-house chat performance

In his book, Customers for Life, Carl Sewell says to MEASURE EVERYTHING. So how do you measure how well your team is doing with live chat? For many dealers handling chat in-house, ‘measuring chat’ means tracking the number of chat conversations and leads, and possibly the number of sold units. But what else should a dealer take a look at to see how well their staff is doing with chat? After…See More
Aug 13
Big Tom LaPointe commented on Peter R Dahlen's blog post Nike can be quite famous leather-based cross trainers
"SPAM?"
Aug 13
Big Tom LaPointe posted a status
""Saddened by the loss of ‪#‎RobinWilliams‬. Please learn the signs. People are in peril around us all: http://j.mp/1sPJS2G""
Aug 11
Big Tom LaPointe shared John Sternal's blog post on Twitter
Aug 6
Big Tom LaPointe shared John Sternal's blog post on Google +1
Aug 6
Big Tom LaPointe commented on John Sternal's blog post WHY IT MAKES MORE FINANCIAL SENSE TO LEASE THAN OWN A CAR
"this is great for salespeople as a reference. it's a no brainer. now, leases are WAY too subvented for what the actual values will be in three years when there is a glut of used cars again. today values are high because 20-40% fewer cars were…"
Aug 6
Big Tom LaPointe liked John Sternal's blog post WHY IT MAKES MORE FINANCIAL SENSE TO LEASE THAN OWN A CAR
Aug 6
Big Tom LaPointe posted a discussion

DEALER MARKETING - hot car graphic for your blog or social media

Dealers - this is a great graphic from the TODAY SHOW for your newsletter, Facebook, blog, or other social media.See the FULL ARTICLE about Tennessee legalizing breaking windows to save a baby from a hot car. …See More
Aug 1
Big Tom LaPointe posted a discussion

What do you think is the difference between being a leader and a manager?

As a U.S. Marine, the critical nature of leadership was ingrained in our training from day one. In the corporate world, many trainers use the axiom, "lead people and manage processes" - that a 'manager' is a 'boss', not a leader. This graphic caught my eye. How do you think this applies in the auto industry?See More
Jul 30
Big Tom LaPointe commented on Jon Lamb's blog post Conquest is Great, but Connect with Your Own Customers First
"Great reminder...it all goes back to Carl Sewell's book, Customers for Life. "
Jul 30

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
CARCHAT24 - only 24/7, Fully Managed, Automotive Exclusive chat with page 1 Proactive Invite
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Sales Professional, Dealership Marketing Professional - Tier 3, Consultant, Marketing Services Provider, Technology Professional, Media or Journalist
REQUIRED: Your Business Phone Number
727-638-0195
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.CarChat24.com
YOUR Email address for business contacts
tom.lapointe@yahoo.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
727.638.0195
Select All franchises/brands you are associated with
4-BMW, 31-MINI
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
CarChat24 provides 24/7 hosted Live Chat Support & Dealer Chat Software for new and used car dealership websites. CarChat24 helps dealers sell more vehicles by converting a higher percentage of their website visitors into quality leads. Since June of 2006, CarChat24 has been helping car dealers improve their sales and customer service on the Internet. Our mission is to empower car dealers with cutting edge live chat technology, and provide the professional staff and superior processes needed to obtain the best possible results. We are committed to helping our clients get the best return on investment from their websites. We strive to make our support service the very best and are always looking for innovative ways to give our dealers the edge over their competition. Follow CarChat24.com on http://www.twitter.com/CarChat24 and fan CarChat24.com on Facebook at http://www.facebook.com/CarChat24
What will YOU contribute to the ADM Community?
Tom is a true 'car guy' at heart, and BIG, as a 6'6" former US Marine. He is an automotive writer and author (MODERN SPORT CARS - Barnes & Noble) with extensive experience in sales, service, and CSI initiatives for dealer groups for well over a decade. His car business experience, as well as a passionate work and leadership ethic that was sharpened in the Marine Corps and at Johns Hopkins University, gives him a unique ability to thrive in virtually any situation.

The grandson of an automotive factory worker, Tom grew up in Michigan near the Motor City and finished high school in Fernley, Nevada. He spent seven years in the Marine Corps as a writer and editor, winning many awards for photography, writing and editing. In addition, he is an automotive book author and freelance automotive writer for several publications.

What led him to the auto industry is simply this: he loves cars. He has raced stock cars and sports cars and competed in Land Rover off-road competitions in Vermont and Colorado. He has worked as a pit official for the 24 Hours of Daytona and 12 Hours of Sebring, and a pit crewman for Indy car and a Hooters Pro Cup stock car races. He has served as a manager of both sales and service for one the largest luxury car groups in the world.

He enjoy crawling an off-road vehicle through the most severe obstacles as much as heel-toeing sports cars into hairpin turns!
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.fermanbmw.com
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://https://www.facebook.com/CarChat24
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://www.iautomarketing.com/
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.twitter.com/CarChat24
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://facebook.com/tomlapointe
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/user/ThomasLaPointe
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Reynolds Web Solutions, The Cobalt Group, eDealerBiz, VinSolutions.com
INTERNET LEAD Suppliers You Have Experience Using
Dealix, Autobytel, AutoUSA, Autotropolis, Cars.com NewLeadsPlus
DEALER MANAGEMENT SYSTEM (DMS) You use
ADP, Reynolds ERA, Arkona
Used Car Inventory Management Solutions You Use
AAX, vinSolutions, Whatever the Used Car Manager thinks he can steal the trade-in for

Big Tom LaPointe's Photos on ADM

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Big Tom LaPointe's ADM Blog

Adding Chat is not enough! Four tenets of successful chat

Posted on August 24, 2014 at 2:00pm 0 Comments

Just sticking chat on your dealership and hoping for some more leads and sales is like throwing up a banner an expecting traffic to flow into the door. A banner may have its place in a comprehensive marketing plan, but by itself, won’t make a significant difference in car sales. And so it is with live chat. A blinky icon with a smiling face may generate a few conversations, but it won’t generate the…

Continue

Tips for measuring in-house chat performance

Posted on August 13, 2014 at 4:39am 0 Comments

In his book, Customers for Life, Carl Sewell says to MEASURE EVERYTHING. So how do you measure how well your team is doing with live chat? For many dealers handling chat in-house, ‘measuring chat’ means tracking the number of chat conversations and leads, and possibly the number of sold units. But what else should a dealer take a look at to see how well…

Continue

Why quality live chat? Why have a quality website?

Posted on July 26, 2014 at 10:02pm 0 Comments

The answer for the question of whether or not to have a top-notch live chat on your dealership is the same as having a sharp website: to convey information to your prospects in a manner that generates quality leads and ultimately sells more cars. It's really that simple. In the mid 90's, you could get away with a cut-rate website and impress your 20 Group with it when the technology was new. At that point, putting inventory…

Continue

Trends: Got Chat? TELL SOMEONE!

Posted on July 1, 2014 at 6:50pm 1 Comment

As more companies in every type of industry add live chat to their website and more consumers prefer using text to communicate, chat use continues to rise. Here are just a few places people CHAT socially:

  • Facebook
  • Cell Phones
  • Dating…
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Offline Chat = General Voicemail Box

Posted on June 21, 2014 at 8:58pm 2 Comments

If you have ever been in the dealership showroom before or after hours, you know the phone still rings even when the receptionist is away from her desk. For all the calls that come in and roll to the general voicemail box, how many callers do you think leave a message? MAYBE one in ten. Why is that? It is usually one of two reasons:

- They don't…

Continue

Comment Wall (4 comments)

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Join Automotive Digital Marketing ProCom

At 8:18am on October 21, 2013, Cobalt said…

Great to connect Tom!

At 4:31am on August 16, 2013, sara callahan said…

Thanks for your message Tom -- so, you are in beautiful Dunedin!  I love it there. Walk my dog along Edgewater all the time!

At 12:39pm on June 18, 2013, Bill Cosgrove said…

Thanks for the heads up and the invite-All The Best

At 12:37pm on June 18, 2013, Bill Cosgrove said…

Tom- Thanks for thr heads up

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