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As the remnants of Typhoon Nuri finish the march across North America, northern car dealers are reminded that Mother Nature doesn’t care what monthly sales targets are when she comes blowing through. If last winter is any precursor to the upcoming snow season, cold weather states and provinces are in for more than a few snow days.
Some of my fondest memories as a child were snow days. School was closed and we got…Continue
Remember the quote ‘nice guys finish last’? Whether you have a ‘nice guy’ or ‘nice girl’ answering the phone at your dealership, the way they handle the call can…Continue
This ad from Starbucks is good advice when shopping for all your website vendors – and many brick and mortar vendors, as well. If you’re thinking about adding live chat (or other website add-on) to your marketing strategy, why not just go with the cheapest you can find? After all, if you can save a few bucks, it’s worth it, right?
Honestly, not really. You…Continue
According to dealermarketshare.com, about 37% of the 34k dealer websites had code from a chat provider, up…Continue
Just sticking chat on your dealership and hoping for some more leads and sales is like throwing up a banner an expecting traffic to flow into the door. A banner may have its place in a comprehensive marketing plan, but by itself, won’t make a significant difference in car sales. And so it is with live chat. A blinky icon with a smiling face may generate a few conversations, but it won’t generate the…Continue