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Tom Gorham
  • Male
  • Tinley Park, IL
  • United States
  • Dealer Authority
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Tom Gorham's ADM Discussions

Shouldn't you showcase your stars as well as your cars?

Started this ADM discussion. Last reply by Tom Gorham Feb 1, 2013. 18 Replies

How do you hire?

Started this ADM discussion. Last reply by Tom Gorham Dec 28, 2012. 7 Replies


Tom Gorham's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Tom Gorham liked J.D. Rucker's blog post The Growing Plague of Google Analytics Spam and How to Filter It
6 hours ago
Tom Gorham replied to J.D. Rucker's discussion Yet another question about TrueCar sentiment
"Alexander, Bingo!  I can't say, as you do, that there are no bad leads but I agree with the larger assertion that, in most cases, dealers are unprepared, in both skills and determination, to handle the various kinds of leads that come…"
Jul 17
Tom Gorham commented on Timmy D. James's video

Flick Quick Tips - The Benefits of Live Video Walkarounds

"I like this a lot.  Everything said in this video is valid but I would take a step further.  Live walk-around videos by a salesperson from the dealership, that references the customer's name, not only give the benefits spoken about…"
Jul 14
Tom Gorham liked Timmy D. James's video
Jul 14
Tom Gorham replied to J.D. Rucker's discussion Yet another question about TrueCar sentiment
"This is easily an emotional subject for some people due to the past history of TrueCar and its CEO which is well known. However the list of companies making money off of dealers is long and TrueCar can't be singled out for that anymore than the…"
Jul 14
Tom Gorham liked J.D. Rucker's discussion Yet another question about TrueCar sentiment
Jul 14
Tom Gorham liked Timothy Martell's blog post How Content Generates Sales Through Search
Jul 14
Tom Gorham left a comment for Patrick Nash
"Hi Patrick, I recognized your name, thank you for connecting.  Say hi to Tim and Ken for me! Tom"
Jul 14
Tom Gorham and Patrick Nash are now friends
Jul 14
Tom Gorham liked J.D. Rucker's blog post Is Craigslist the Last 3rd Party Safe Haven for Dealer Inventory?
Jul 14
Tom Gorham liked J.D. Rucker's blog post Make Mobile Traffic a Top Priority for Your Website
Jul 14
Tom Gorham liked Jeff Glackin's blog post Is Your Recommendation Based on Experience or a Referral Agreement?
Jul 13
Tom Gorham liked J.D. Rucker's blog post In the Middle, it's the Messaging that Makes Digital Success
Jul 13
Tom Gorham liked jozim eugenio's blog post Content Marketing
Jul 12
Tom Gorham liked Subi Ghosh's blog post Throw out the darn rulebook.
Jun 26
Tom Gorham commented on Paul Potratz's blog post Guerrilla Marketing in 2015
"I really like this Paul.  Thank you!  If the vendor audience here on ADM doesn't care, remember that the dealership audience does!"
Jun 19
Tom Gorham commented on Tom Gorham's blog post Read Between The Lines - Reviews
"Thank you Steven.  These are people performing word-of-mouth advertising for free.  We would be foolish not to pay attention and nurture them.  And yet so many dealers either farm it out, ignore reviews altogether, or concentrate…"
Jun 15
Stephen Favill commented on Tom Gorham's blog post Read Between The Lines - Reviews
"I could not agree more! Those giving positive reviews should be nurtured, where else is repeat and referral business going to come from?"
Jun 15
Tom Gorham posted a blog post

Read Between The Lines - Reviews

Reviews - reputation and financial viability are being held in the balance.I once sat in a business meeting with a company representative pushing their reputation management program. He stated that it was only necessary to answer bad reviews and stated that he strongly opposed answering ALL reviews. I'm not sure what his…See More
Jun 14
Tom Gorham liked Ralph Paglia's blog post Yelp: Money Cannot Buy You Love! (Reputation Management)
Jun 10

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Dealer Authority
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Manager, Dealership Marketing Professional - Tier 3, Technology Professional, Media or Journalist
REQUIRED: Your Business Phone Number
REQUIRED: YOUR Business Website URL (ie;
YOUR Email address for business contacts
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
I'm an Internet Sales & Marketing Manager and an Editor here on ADM with the tagline "From the Trenches". I haven't worked directly with customers since 2004, miss the interaction sometimes but I love what I do. I have an assistant manager, Two BDC staff and supervise 15-20 sales staff. I enjoy strategy, webmaster, and marketing responsibilites.
What will YOU contribute to the ADM Community?
I have been in the car business 17 years and I have been on the Internet side for 13 years. I started the Internet Department at Apple Chevrolet in 2000 and love my job. It's getting better all the time. I am excited about the Social Media nature of the business along with the return to word-of-mouth marketing.
CAR DEALER or OEM Website you recommend (ie;
Social Media, Network or UGC site you recommend (ie;
INVENTORY MERCHANDISING or listing site you recommend (ie;
Your TWITTER profile, or one you recommend (ie;
Your FACEBOOK Profile/Page, or one you recommend (ie;!/profile.php?id=1541322305
Your YouTube Channel, or Video site you recommend (ie;
The Cobalt Group,,, Other
INTERNET LEAD Suppliers You Have Experience Using
Dealix, Autobytel, AutoUSA, Autotropolis,, NewLeadsPlus,,,, OTHERS
Reynolds ERA
Used Car Inventory Management Solutions You Use
vAuto, vinSolutions, FirstLook

INCREMENTALIST - Putting the pieces together!

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Tom Gorham's ADM Blog

Read Between The Lines - Reviews

Posted on June 14, 2015 at 1:30pm 2 Comments

Reviews - reputation and financial viability are being held in the balance.

I once sat in a business meeting with a company representative pushing their reputation management program. He stated that it was only necessary to answer bad…


From the Trenches - Are you ready for a-Commerce and v-Commerce?

Posted on April 10, 2015 at 2:00pm 2 Comments

You believe you finally have this e-Commerce thing down pat and you're getting serious about this m-Commerce thing (mobile) because you heard Google is going to start penalizing those sites that are not mobile optimized.  Let me introduce…


From the Trenches - Measuring and Managing your Reputation

Posted on November 30, 2014 at 12:00pm 0 Comments

Part 2 of "Can You See The Forest For The Trees?"

If reputation is the forest and reviews are the trees, I begin again by…


From the Trenches - Can You See The Forest For The Trees?

Posted on November 29, 2014 at 8:00pm 0 Comments

Can you see the forest for the trees?



From the Trenches - SEO for Dummies Like Me - Real-Time

Posted on October 27, 2014 at 5:30pm 6 Comments

Search Engine Optimization - the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results.…


Comment Wall (35 comments)

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At 8:59am on June 5, 2014, Brian Karoff said…

Thank you Tom.  Great to have connected with you!  

At 1:37pm on January 28, 2013, Ryan Leslie said…

Thanks Tom! That wasn't necessary at all but I'd be lying through my teeth if I told you I didn't notice and appreciate it! You, Sir, are a true gentlemen, and I'm honored to call you my friend.

At 1:09pm on May 12, 2012, Ralph Paglia said…

Tom, really enjoyed your latest track "Sweet Home Chicago"... Thanks for the tunes!

At 10:13am on April 11, 2012, Cody Flynn said…

Thanks Tom! I am really excited about learning more about automotive digital marketing. I'll be posting a video today for the ADM Boot Camp Scholarship--check it out, I would love to attend! I already keep up on some guys like JD and Ralph so it would be amazing to see them speak in person! 

At 4:21pm on March 13, 2012, Ralph Paglia said…

Doh! I just noticed you have the old skin on your profile page as well... Looking forward to seeing you in Orlando.

At 4:20pm on March 13, 2012, Ralph Paglia said…

Tom - I am keeping the "old ADM" skin on my personal profile page so if anyone wants to compare the old look with the new look, then can just look at my profile page.

At 6:06pm on March 9, 2012, Ralph Paglia said…

I am impressed... Spent quite  abit of my misdirected youth working back stage for Harvey and Corky Productions (concerts):

At 8:38pm on February 19, 2012, Joyce Falk-Geesaman said…

Thank You for the friendship Tom!

At 3:24pm on February 1, 2012, Ryan Leslie said…


Are you headed to NADA? I'm a fan of your "from the trenches" posts and I'd certainly like to meet you.


At 8:16am on December 22, 2011, Ric McCoy said…

Thanks for reaching out Tom. Have a very Merry Christmas.


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