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Tom Gorham
  • Male
  • Tinley Park, IL
  • United States
  • Apple Chevrolet
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Tom Gorham's ADM Friends

  • Daniel J Little Jr
  • Sergey Marchuk
  • Paula M. Johnson
  • JB Floyd
  • Bill Cosgrove
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Tom Gorham's ADM Discussions

Shouldn't you showcase your stars as well as your cars?

Started this ADM discussion. Last reply by Tom Gorham Feb 1, 2013. 18 Replies

How do you hire?

Started this ADM discussion. Last reply by Tom Gorham Dec 28, 2012. 7 Replies

Mobile vs PC and why does it matter?

Started this ADM discussion. Last reply by Tom Gorham Oct 18, 2012. 21 Replies

 

Tom Gorham's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Tom Gorham commented on sara callahan's blog post Vendors: Don’t Be So Darn Annoying!
"Todd, I wasn't speaking of you.  I used it in the sense of overdo a subject to the point of torture. And Ralph, I agree with you.  But I would think you could see who did that on the back-end.  I agree with Sara.  I got…"
12 hours ago
Tom Gorham commented on sara callahan's blog post Vendors: Don’t Be So Darn Annoying!
"Todd, I agree with you.  Especially the part about Ralph, Manny, Rucker and Lau as well as your statement that, "Heck, maybe they do read it and just don't want to comment for fear of getting attacked by a hungry pack of…"
17 hours ago
Tom Gorham commented on sara callahan's blog post Vendors: Don’t Be So Darn Annoying!
"Steve, nobody thought you were a hater.  Brian just likes to bully people and you got in his way.  And Brian,  the reason I chose to only comment on part of YOUR comment in the first place was because I couldn't force myself…"
yesterday
Tom Gorham commented on Richard Holland's blog post Sometimes It’s Better To Cut Your Losses
"Ralph Paglia, you said, "One of the most productive outcomes of delivering a global voice to everyone with Internet access is that now there are consequences when a dealership employee mistreats a customer... And those consequences have far…"
yesterday
Tom Gorham commented on sara callahan's blog post Vendors: Don’t Be So Darn Annoying!
"One thing I feel good about is that this article has proven that ADM is not just a bunch of vendors who seem to do most of the articles, but is also filled with dealership people who aren't afraid to speak up.  Kudos to Steve Duff!"
yesterday
Tom Gorham commented on sara callahan's blog post Vendors: Don’t Be So Darn Annoying!
"Wow, I missed a lot today.  Brian, you quoted from a great song, "As Time Goes By"  I agree with you that the fundamental things apply and although human nature doesn't change, human habits and ways of doing things…"
yesterday
Tom Gorham commented on sara callahan's blog post Vendors: Don’t Be So Darn Annoying!
"Brian Bennington I love reading your comments.  You ask, "Tell me, gang, do I detect a little distain of the "old schoolers" by the "new schoolers" that's sometimes mentioned in ADM and DE posts?"  I…"
Thursday
Tom Gorham commented on sara callahan's blog post Vendors: Don’t Be So Darn Annoying!
"Todd, LOL!  "No more TV (Including Steve Wilkos who my daughter and I watch all the time)... No more middle fingers... No more bar fights... No more family arguments... No more movies... Nuttin! Boring... Give a brother a break over here!…"
Wednesday
Tom Gorham commented on sara callahan's blog post Vendors: Don’t Be So Darn Annoying!
"Bobbie, great response to Todd who I also am acquainted with and have great respect for.  We, as dealership employees face the same kind of criticism from our customers and try to adjust our behavior accordingly.  Our job is to convert…"
Wednesday
Tom Gorham commented on sara callahan's blog post Vendors: Don’t Be So Darn Annoying!
"I'm with you Larry.  You know, I try to be a polite person.  I hate to tell someone I think their career concept is hogwash.  It seems so rude.  I try to respect what they are attempting to accomplish.  But if I'm…"
Sunday
Tom Gorham commented on sara callahan's blog post Vendors: Don’t Be So Darn Annoying!
"Nice rant Larry Bruce, and right on target.  We do need each other and we are in this together.  However a dealer can't have a relationship with every sales rep that walks in the door.  That's where this post comes from, I…"
Sunday
Tom Gorham commented on Tom Gorham's blog post From the Trenches - The Decline of Email Leads
"Tim, give me a call at my workplace.  I'd love to talk.  Keep in mind that I have confidentiality involved in what I can make public about my employer."
Jul 17
Tom Gorham commented on Tyson Madliger's blog post Is It Really About 'Traditional' versus 'Digital' Anymore?
"Tyson, a great article.  Thank you!  I agree and I'm excited whenever I consult with the Dealer Authority team.  Multi-Platform Marketing means putting all the pieces together to form a strategy.  Mike Maggs, we've…"
Jul 17
Tom Gorham liked Tyson Madliger's blog post Is It Really About 'Traditional' versus 'Digital' Anymore?
Jul 17
Timothy Martell liked Tom Gorham's blog post From the Trenches - The Decline of Email Leads
Jul 17
Timothy Martell commented on Tom Gorham's blog post From the Trenches - The Decline of Email Leads
"Hey Tom, I'd love to take a look at your analytics if you'd be willing to share them. Shoot me a PM. No agenda here. Just always interested in looking at more data to see what others are experiencing. I'd be happy to share my findings…"
Jul 17
Tom Gorham commented on sara callahan's blog post Vendors: Don’t Be So Darn Annoying!
"Very well said; very well written.  Thank you Bobbie and Sara!"
Jul 16
Tom Gorham commented on Tom Gorham's blog post From the Trenches - The Decline of Email Leads
"Tim, thank you for your insightful comments.  I agree with almost all of them and I always respect your opinion and analysis.  Perhaps you're right about traffic loss but our traffic is up and as I stated, our VDPs are up.  I…"
Jul 16
Timothy Martell commented on Tom Gorham's blog post From the Trenches - The Decline of Email Leads
"Hey Tom. Nice article. I think your anecdotal experience is not representative of the whole and you allude to that yourself by contrasting your experience against the industry as a whole.  The larger issue we've seen that I believe…"
Jul 16
Carl Maeda commented on Tom Gorham's blog post From the Trenches - The Decline of Email Leads
"Hi Tom, no problem. There are some things you should be aware of using a service like mailchimp.com or strongmail.  Because these services use mail servers that are easily identifiable, spam filters also know when you are sending email…"
Jul 15

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Apple Chevrolet
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Manager, Dealership Marketing Professional - Tier 3, Technology Professional, Media or Journalist
REQUIRED: Your Business Phone Number
708-429-3000
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.applechevy.com
YOUR Email address for business contacts
tgorham@applechevy.com
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
I'm an Internet Sales & Marketing Manager and an Editor here on ADM with the tagline "From the Trenches". I haven't worked directly with customers since 2004, miss the interaction sometimes but I love what I do. I have an assistant manager, Two BDC staff and supervise 15-20 sales staff. I enjoy strategy, webmaster, and marketing responsibilites.
What will YOU contribute to the ADM Community?
I have been in the car business 17 years and I have been on the Internet side for 13 years. I started the Internet Department at Apple Chevrolet in 2000 and love my job. It's getting better all the time. I am excited about the Social Media nature of the business along with the return to word-of-mouth marketing.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.applechevy.com
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://www.facebook.com/applechevy
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://www.cars.com
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://twitter.com/applechevy
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.facebook.com/applechevy#!/profile.php?id=1541322305
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/applechevychicago
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
The Cobalt Group, Dealer.com, VinSolutions.com, Other
INTERNET LEAD Suppliers You Have Experience Using
Dealix, Autobytel, AutoUSA, Autotropolis, Automotive.com, Cars.com NewLeadsPlus, CarsDirect.com, InvoiceDealers.com, NewCars.com, OTHERS
DEALER MANAGEMENT SYSTEM (DMS) You use
Reynolds ERA
Used Car Inventory Management Solutions You Use
vinSolutions, FirstLook, Other

INCREMENTALIST - Putting the pieces together!

Tom Gorham's Photos on ADM

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Tom Gorham's ADM Blog

From the Trenches - The Decline of Email Leads

Posted on July 6, 2014 at 12:30pm 23 Comments

Question:  What does an Internet Representative do?  

Answer:  They answer email leads and make appointments.

Question:  What if email leads…

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From the Trenches - A Better Way to Get Reviews

Posted on April 11, 2014 at 2:00pm 11 Comments

 

Would you write a review for a hairstylist while he or she was cutting your hair?



It's not enough to be against something; one must offer an…

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From the Trenches - I'll be your baby tonight!

Posted on April 3, 2014 at 12:41pm 2 Comments

 

I have a lot of vendor friends and consultants I really love.  In fact, I'm so popular, I make new friends among the vendors every day.  My dealer says I spend way, way too much time with them when I should be working.  But I just love talking to…

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From the Trenches - A New Path to the Sale

Posted on October 10, 2013 at 7:30pm 4 Comments

 

 

The traditional PATH TO THE SALE is so ingrained in the auto business, I was hesitant to even write the words A NEW PATH TO THE SALE.  I debated whether to make it a statement or a question.  Eventually, my unwavering belief in the future overcame my attachment…

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Comment Wall (35 comments)

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At 8:59am on June 5, 2014, Brian Karoff said…

Thank you Tom.  Great to have connected with you!  

At 1:37pm on January 28, 2013, Ryan Leslie said…

Thanks Tom! That wasn't necessary at all but I'd be lying through my teeth if I told you I didn't notice and appreciate it! You, Sir, are a true gentlemen, and I'm honored to call you my friend.

At 1:09pm on May 12, 2012, Ralph Paglia said…

Tom, really enjoyed your latest track "Sweet Home Chicago"... Thanks for the tunes!

At 10:13am on April 11, 2012, Cody Flynn said…

Thanks Tom! I am really excited about learning more about automotive digital marketing. I'll be posting a video today for the ADM Boot Camp Scholarship--check it out, I would love to attend! I already keep up on some guys like JD and Ralph so it would be amazing to see them speak in person! 

At 4:21pm on March 13, 2012, Ralph Paglia said…

Doh! I just noticed you have the old skin on your profile page as well... Looking forward to seeing you in Orlando.

At 4:20pm on March 13, 2012, Ralph Paglia said…

Tom - I am keeping the "old ADM" skin on my personal profile page so if anyone wants to compare the old look with the new look, then can just look at my profile page.

At 6:06pm on March 9, 2012, Ralph Paglia said…

I am impressed... Spent quite  abit of my misdirected youth working back stage for Harvey and Corky Productions (concerts):

At 8:38pm on February 19, 2012, Joyce Falk-Geesaman said…

Thank You for the friendship Tom!

At 3:24pm on February 1, 2012, Ryan Leslie said…

Tom,

Are you headed to NADA? I'm a fan of your "from the trenches" posts and I'd certainly like to meet you.

Ryan

At 8:16am on December 22, 2011, Ric McCoy said…

Thanks for reaching out Tom. Have a very Merry Christmas.

 
 
 

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