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Terry Lancaster
  • Male
  • Brentwood, TN
  • United States
  • Instant Events
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Terry Lancaster's ADM Friends

  • Jimmy Summers
  • Jeffery Sterns
  • Cathy Nesbit
  • sara callahan
  • Craig Lockerd
  • Silia J. Hatzi
  • Keith Shetterly
  • Tom Gorham
  • James A. Ziegler
  • Ralph Paglia

Terry Lancaster's Groups

Automotive Advertising Ideas

Automotive Advertising Ideas for June

Ladies and Gentlemen, start your engines. The Summer Sales Season has begun and nothing says America! like a big ol loud car ad for the Fourth of July. Let Instant Events help make your June the start of a spectacular summer! We’ve got everything you need to host your own sales events this month and(...)

Sales Management Super Conference Recap

Did you ever have that dream where you find out at the last minute you have one more exam to take or else you can’t graduate and you show up for the exam in your pajamas? Well, that happened to me this month at Jim Ziegler’s Sales Management Super Conference, except I was in flip(...)

Automotive Advertising Ideas for May

It’s hard to decide if May is your last chance for a Spring Cleanout or your first chance for a Summer Sizzlin’ Sales Event. But one thing is for certain: Memorial Day Weekend is the first 3 day weekend of the summer selling season. There’s plenty of good sales opportunities before then though. Mother’s Day(...)

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Terry Lancaster's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Terry Lancaster shared Misti Miller's blog post on Twitter
Jul 5
Terry Lancaster liked Misti Miller's blog post Why Your Sales Event Isn’t A Sales Event
Jul 5
Terry Lancaster liked J.D. Rucker's blog post Taking the ADM Facebook Page Up an #AutoMarketing Notch
Feb 2
Alexander Lau commented on Terry Lancaster's blog post How To Be A Player: 11 Ways To Improve Your Klout Score
"I do remember that from history class and most recently HBO's Rome, but it went right over my head. I failed to gather the irony. :-)"
Nov 18, 2013
Alexander Lau commented on Terry Lancaster's blog post How To Be A Player: 11 Ways To Improve Your Klout Score
"@Brian. Ha ha, I saw what you did there. Caesar and legions! ;-) There's an old rumor running in my family. How do we all have brown eyes and yet Austrian. He he.... ;-)"
Nov 18, 2013
Cathy Nesbit and Terry Lancaster are now friends
Nov 18, 2013
Terry Lancaster commented on Terry Lancaster's blog post How To Be A Player: 11 Ways To Improve Your Klout Score
"A man can never have enough friends, Brian.  But you have to message me your birthday so I can put you on my card list!  Thanks, Buddy. "
Nov 14, 2013
Tom Gorham commented on Terry Lancaster's blog post How To Be A Player: 11 Ways To Improve Your Klout Score
"Thank you Cathy!!!  "
Nov 14, 2013
Alexander Lau commented on Terry Lancaster's blog post How To Be A Player: 11 Ways To Improve Your Klout Score
"Uhmmmmm... uhhhhh yeah"
Nov 14, 2013
Tom Gorham commented on Terry Lancaster's blog post How To Be A Player: 11 Ways To Improve Your Klout Score
"LOL!  Alexander are you saying I'm a red hot chili pepper?"
Nov 14, 2013
Cathy Nesbit commented on Terry Lancaster's blog post How To Be A Player: 11 Ways To Improve Your Klout Score
"I for one am glad to know you :) I don't care too much about Klout, but I like you. You're pretty ok in my book ;)  "
Nov 14, 2013
Cathy Nesbit liked Terry Lancaster's blog post How To Be A Player: 11 Ways To Improve Your Klout Score
Nov 14, 2013
Alexander Lau commented on Terry Lancaster's blog post How To Be A Player: 11 Ways To Improve Your Klout Score
"@Tom. "
Nov 14, 2013
Tom Gorham commented on Terry Lancaster's blog post How To Be A Player: 11 Ways To Improve Your Klout Score
"Ooops, I just realized I said I fell to 85!!!  I meant 48.  I've fixed that.  If you mean by "mover and shaker" that I was squirming in my seat and shaking you are correct.  You're too kind Terry!  Great…"
Nov 13, 2013
Terry Lancaster commented on Terry Lancaster's blog post How To Be A Player: 11 Ways To Improve Your Klout Score
"You were on the Mover & Shaker list.  I wanted to be like Tom! "
Nov 13, 2013
Tom Gorham commented on Terry Lancaster's blog post How To Be A Player: 11 Ways To Improve Your Klout Score
"At that time, I was above 50 and have since fell to 85 despite the fact that I've been more active.  I really didn't pay attention, but this is cool.  I will see what I can do!  "
Nov 13, 2013

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Instant Events
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Marketing Professional - Tier 3, Dealership Supplier, Dealership Solution Provider, Dealer Advertising Association - Tier 2, Consultant, Advertising Agency, Marketing Services Provider
REQUIRED: Your Business Phone Number
615-804-0311
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.InstantEvents.com
YOUR Email address for business contacts
lancaster@instantevents.com
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
Instant Events produces attention-grabbing, market dominating, traffic-generating newspaper, radio, TV, direct mail and internet advertising for car dealers with no long term contract, no media commission and no percentage from their gross profit with drop of a hat turnaround.
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.facebook.com/instant.events
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/user/instantevents

Terry Lancaster's ADM Blog

How To Be A Player: 11 Ways To Improve Your Klout Score

Posted on November 12, 2013 at 8:30am 14 Comments

How to Be A Player oie Raise Your Klout Score About a year ago, J D Rucker published a list of the most influential people in the automotive industry (according to KLOUT).

KLOUT influence isn't the same thing as real world influence. There wasn't anyone named Ford on the list or any CEO's of the automakers or big dealer groups. This was a list of automotive people who were active on social media and could wield influence across…

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Are Your Facebook Page and Twitter Worth The Time And Money You're Putting Into Them?

Posted on May 8, 2013 at 6:30am 1 Comment

Most of the car dealers I know are bottom line kind of people, and that's the question they want answered.

With all the hoopla over social media, how many extra cars am I going to sell this month off of Facebook and the Twitter?

What's the ROI?

Erich Marx Nissan

Erich Marx, Director of Interactive and Social Media Marketing for Nissan, speaking Saturday at a Nashville Social Media conference said he doesn’t have that answer and he’s not even sure that’s the right…

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The Single Best Thing You Can Do For Your Dealership's Facebook Page

Posted on December 27, 2012 at 9:40am 0 Comments

Everything is well and good for the dealerships that have a full time staff of 5 to keep up their Facebook pages and other Social Media sites. Not to mention a flock of consultants to advise and encourage the staff with engaging graphics, intricate promotions, snappy banter and a never-ending barrage of cute animals pics. It's good work if you can get it. I haven't found many dealers in that particular situation, though.



More than a handful of dealers I know have a sales…

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What About The 98% of Your Web Visitors Who Don't Fill Out A Contact Form?

Posted on October 17, 2012 at 8:55am 2 Comments

It kinda seems like the car business has turned into the "leads" business.



automotive-remarketing-chart Dealers now spend more money on digital advertising than on any other advertising medium.



If you're not buying leads directly from the factory and the giant lead providers, then you're trying to bring in more traffic to your website in the hope visitors will call, click, message, chat or do almost anything to raise their hand and say "look at me, I'm a potential buyer" - a…

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Comment Wall (2 comments)

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Join Automotive Digital Marketing ProCom

At 8:01pm on December 15, 2011, Silia J. Hatzi said…

Hello, Terry. Thank you for following. I look forward to your posts!

At 5:16am on November 30, 2011, Tom Gorham said…

Terry, welcome to ADM!

 
 
 

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