Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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Ralph Paglia
  • 53, Male
  • Las Vegas, NV
  • United States
  • <a…
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Ralph Paglia's ADM Friends

  • Craig J. Santucci
  • Robert Monson
  • VICTOR TAKYI
  • Mark A Kane
  • manuel Martin Ycaza
  • Ashley Weidner
  • Sylvia Krivickova
  • LISA SLOVAK
  • Stephen Favill
  • Mike
  • Brent Durham
  • Myles Dolan
  • Sharon Barsch
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  • Sean Norman Smith

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Ralph Paglia's ADM Blog

Great Results in Automotive History

Posted on April 23, 2015 at 6:30pm 0 Comments

Automotive Consumer Trends For 2015

Posted on January 8, 2015 at 9:30pm 1 Comment

Ralph Paglia Social Network Profiles and Accounts

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Ralph Paglia - Inventor of Internet Leads - President; Automotive Media Partners, LLC

Comment Wall (666 comments)

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At 1:18pm on May 19, 2015, Ronald Johnston said…

Hey Ralph. I would like to add a great dealership on your site. Is it ok to just leave a comment about them and add a link with it?

At 3:26am on May 15, 2015, Ashley Weidner said…

Thank you so much for adding me to your community! I have learned so much from ADM and I am so excited to be a Pro Member. :) I have a huge amount of respect for you and look forward to meeting you. I would love to view your itinerary if you have one posted somewhere so I can plan a trip. Again, many thanks.

At 9:03am on April 29, 2015, Sharon Barsch said…

Thank you so much.  I appreciate it

make it a wonderful day 

At 9:26pm on April 11, 2015, Brian Bennington said…

Hey Ralph, Hope this note finds you well.  It's been awhile since I've read one of your always interesting posts here and I was concerned you are OK.  I wrote a comment today and noticed i couldn't add it.  The "Add Comment" did nothing?  Is it just me or is it everybody?  

At 11:00pm on April 8, 2015, Jasper said…

So happy to be connected, Ralph! Looking forward to contributing and exploring business opportunities together.

At 9:03am on April 7, 2015, Dana Detrick-Clark said…

So glad to be connected, Ralph!  Looking very forward to participating here at ADM. 

At 1:17pm on March 19, 2015, Ronald Johnston said…

I got this email from Google the other day saying I need to make my site more mobile. Do you know of anyone that can make my existing site responsive? Thank you for your help.

At 1:47pm on March 17, 2015, Utsav Patel said…

Hey Ralph! Thanks for the add. Its a pleasure to be a part of ADM.

Looking forward to contributing and exploring business opportunities together.

Thanks,

Utsav Patel

At 12:27pm on March 14, 2015, Nicole Lore said…

It is a true pleasure being a part of ADM. Thank you for the friend request. 

I look forward to contributing valuable content to our community. 

Cheers! 

Nicole 

At 12:22pm on March 13, 2015, Bryan Evensen said…

Well, here is the question dealersprocket or Vinsolutions. I like a lot about both of them and they seem to be the leaders. any feedback may be helpful

At 8:51am on March 5, 2015, Alexander Lau said…
At 8:51am on March 5, 2015, Alexander Lau said…
At 5:12am on March 2, 2015, Peter Louis Kaczynski said…

Can you tell me the amount of that small fee?

Peter Louis

At 1:05pm on February 28, 2015, Peter Louis Kaczynski said…

Hello, I was wondering if you could tell me if there is a way to either e-mail or Instant Message members of this website (vendors only) without having to search for + type hundreds/thousands of e-mail addresses.  Is there anything I can do to reach these people in one fell swoop?

Thanks for your input.

Peter Louis

At 9:18am on February 21, 2015, Matt Payne (the credit cowboy) said…

I try to help every one I can. I really do appreciate all the good content out there for us car guys and gals out here. I do need you input on something when you get a chance. Im getting ready to start my web page but have no idea where to go to get the right page set-up. I just want something that when people search for auto loans it draws them to my page. I have feel I have done an ok job at branding (The Credit Cowboy) now I want to go to next level. Something like Robert Wiesman did with your Hyundai Guy, or the one guy the other day that was on   Auto Dealer Live the was Your Chevy DUDE. Anyway any guidance as to where to start would be greatly appreciated. 

At 12:30pm on February 11, 2015, fernando poniente said…

Shout out! have a good Day!

At 7:23am on January 19, 2015, Bobby said…

At 10:50am on December 17, 2014, Kevin C Kempff Sr. said…

Ralph,

   I have just moved from a Ford dealership, to a Chevy/GMC/Buick/Cadillac store. I was assigned the duty of trying to add some lead source companies, to help generate more internet business.  I was hired to specifically help build up the Internet Department, in Picayune, Ms.  What do you suggest? I appreciate the invite, and look forward to learn many new strategies, towards the road to success.  

Thank you,

Kevin

kajun327@aol.com

At 1:09pm on November 24, 2014, Sylvain Amiot said…

Thank you. Hoping to learn a lot here.

At 4:16am on November 6, 2014, Jason Kurker said…

Ralph,

   Thank you for the invite.

Jason

Latest ADM Activity - Click "More" at bottom!

Ralph Paglia's blog post was featured

Facebook FINALLY Allows Car Dealers To Post Animated GIF Images

Facebook, after much, much ado, has finally added GIF support. And no, not the halfway-workaround that it launched two years ago. There’s now a real way to post a GIF in your status update, making words just that much less necessary to this whole internet…See More
12 hours ago
Ralph Paglia posted a blog post

Facebook FINALLY Allows Car Dealers To Post Animated GIF Images

Facebook, after much, much ado, has finally added GIF support. And no, not the halfway-workaround that it launched two years ago. There’s now a real way to post a GIF in your status update, making words just that much less necessary to this whole internet…See More
12 hours ago
Craig J. Santucci and Ralph Paglia are now friends
yesterday
Carl Maeda commented on Ralph Paglia's blog post Time For Car Dealers To Reconsider Landing Page Microsites
"Exactly.  100% agree.  Even if it costs more to do this, I'd bet the conversion rate is much higher than sending traffic to an existing page on the site."
yesterday
Ralph Paglia's blog post was featured

Time For Car Dealers To Reconsider Landing Page Microsites

The tried and true landing page — an automotive marketer’s best friendIn the ‘old’ days of the web, all of a brand’s web traffic would be funneled into their website home page, or to deep links within that site. Sloppy and ineffective digital marketing was soon exemplified by worst practices such as:Drop an email, land…See More
yesterday
Ralph Paglia commented on Ralph Paglia's blog post Time For Car Dealers To Reconsider Landing Page Microsites
"Thank you, Carl and Manny... Landing Page Microsites have come a long way overt the past 15 years and are better, more effective and yield a much better automotive consumer experience than ever before. I still say that a Chevy Silverado or Ford F150…"
yesterday
Tom Gorham liked Ralph Paglia's blog post Time For Car Dealers To Reconsider Landing Page Microsites
Thursday
Carl Maeda commented on Ralph Paglia's blog post Time For Car Dealers To Reconsider Landing Page Microsites
"I completely agree!  Specialized landing pages convert better than even sending traffic to the SRP or VDP.  The key is to have consistent messaging.  Someone clicking on your ad, email or whatever must be sold on the messaging. …"
Thursday
Manny Luna commented on Ralph Paglia's blog post Time For Car Dealers To Reconsider Landing Page Microsites
"I love microsites and custom landing pages, they work wonders with Facebook ads also! Love this post!"
Thursday
Ralph Paglia posted a blog post

Time For Car Dealers To Reconsider Landing Page Microsites

The tried and true landing page — an automotive marketer’s best friendIn the ‘old’ days of the web, all of a brand’s web traffic would be funneled into their website home page, or to deep links within that site. Sloppy and ineffective digital marketing was soon exemplified by worst practices such as:Drop an email, land…See More
Thursday
Matt Payne (the credit cowboy) liked Ralph Paglia's profile
Wednesday
Matt Payne (the credit cowboy) liked Ralph Paglia's video
May 23
Matt Payne (the credit cowboy) liked Ralph Paglia's video
May 23
Matt Payne (the credit cowboy) liked Ralph Paglia's video
May 23
Ralph Paglia updated their profile
May 23
Matthew Smolik joined Ralph Paglia's group
Thumbnail

Internet Sales 20 Group

What is an Internet Sales 20 Group?A typical “20 group” is structured for Dealer Principals and General Managers to meet and discuss some ideas and techniques for success. Most “20 Groups” are brand specific to a manufacturer or franchise. Dealers from the same OEMs would get together and compare numbers, discuss…See More
May 21
Ronald Johnston left a comment for Ralph Paglia
"Hey Ralph. I would like to add a great dealership on your site. Is it ok to just leave a comment about them and add a link with it? "
May 19
Ralph Paglia's discussion was featured

Presentation File Exchange

Many of us have used the dreaded Microsoft application known as PowerPoint to such an extreme level that the phrase "Death by PowerPoint" has been coined to describe what some of our victims experience... However, PPT is a powerful medium when used properly along with a data projecter and maybe even some speakers for sound effects and video clips. I am posting this forum as a place to upload and share PPT based files that you feel our effective, interesting and entertaining... I'll start of…See More
May 17
Ashley Weidner left a comment for Ralph Paglia
"Thank you so much for adding me to your community! I have learned so much from ADM and I am so excited to be a Pro Member. :) I have a huge amount of respect for you and look forward to meeting you. I would love to view your itinerary if you have…"
May 15
Matt Payne (the credit cowboy) liked Ralph Paglia's page Consultant Directory
May 7

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
ADM Consulting, LLC
Ralph Paglia

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REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Car Dealer, Dealership Manager, Dealership Sales Professional, Dealership Marketing Professional - Tier 3, Fixed Operations Professional, OEM Supplier, OEM Marketing Professional - Tier 1, Dealership Supplier, Dealership Solution Provider, Dealer Advertising Association - Tier 2, Consultant, Advertising Agency, Marketing Services Provider, Technology Professional, Media or Journalist, OTHER
REQUIRED: Your Business Phone Number
505-301-6369
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.AutomotiveSocial.com
YOUR Email address for business contacts
RPaglia@gmail.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
505-301-6369
Select All franchises/brands you are associated with
7-Chevrolet, 13-Ford, 15-Honda, 30-Mercedes-Benz, 43-Toyota, 44-OEM Certified Used Vehicles, 46-Volkswagen
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
Ralph Paglia

By DigitalRalph.com My Edmunds CarSpace Profile
Ralph Paglia Blogger Site 1
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Wards Dealer Article on Ralph Paglia
First Dealix Interview with Ralph Paglia
Second Dealix Interview with Ralph Paglia
Digital Dealer Magazine with Ralph Paglia as Cover Story
J. D. Power Online Automotive Review with Ralph Paglia Suggestions ...
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View Ralph Paglia (rpaglia@gmail.com)'s profile on LinkedIn

What will YOU contribute to the ADM Community?
Automotive Social Media Marketing
Current Position: President - ADM Consulting, LLC

From 2007 through 2010, Paglia was responsible for ADP Digital Marketing Business Development. He established key strategic partnerships with Car Companies, Dealer Groups and Digital Marketing enterprises such as Google, Yahoo!, DoubleClick, Specific Media, Jumpstart Automotive Media, KnowEm, Ning, TubeMogul, Network Solutions, DealerRater, Facebook, Presto Reviews, J. D. Power and Associates, Digital Dealer Conference, Cars.com, CBS, Ford, Kia, Toyota, Hyundai and others.

At Tier10 Marketing, Paglia has created significant revenue growth from new solutions to accelerate vehicle, parts and service sales using digital marketing, social media and reputation management strategies and tactics.

Prior to Tier10, Paglia created new businesses for ADP such as Digital Advertising, OEM Digital Marketing Consulting, and Social Media Reputation Management.

EDUCATION
After earning his Bachelor of Science Degree in Business Administration from Valparaiso University, Paglia went to SUNY-Buffalo for his Masters in Business Administration (MBA), specializing in Marketing. His first job after graduate school was with De La Fuente Automotive, Inc. in San Diego.

AUTOMOTIVE
Since then Paglia has become a nationally recognized thought leader, speaker and author on automotive CRM systems, Digital Marketing Strategy and Internet Sales Management.

Paglia has a remarkable history of large scale implementation of Internet Sales Departments, Business Development Centers (BDC) and Customer Relationship Management (CRM) tactical operations. He is a well known and frequently published expert at automotive solution development requirements, CRM systems, dealer business processes, Digital Marketing value propositions along with measurement criteria for performance reporting and ROI analysis.

HIGHLIGHTS

- 1986 San Diego: Paglia pioneers "Internet Leads" using Bulletin Board Systems (BBS) with first public ISP (CompuServe).

- 1997 San Antonio; Red McCombs Automotive

- 1999 Philadelphia: Cyber Car Internet Sales process consulting for Ford, Honda, Toyota, Mercedes-Benz, Subaru and Nissan dealers.

- 2000 Houston: Developed Toyota eCertified dealer program for Gulf States Toyota (GST) 5 State Region.

- 2001 Torrance: Led national dealer consulting and orientation program for Honda's Interactive Network (iN) system roll-out.

- 2002 Montvale: Proposed, designed and executed "StarLeads" ILM program for 322 Mercedes-Benz dealers.

- 2003 Detroit: Led development and training of 50+ consultants that executed 600+ Ford dealership BDC implementations.

- 2005 to 2007 Phoenix: Ralph leads single point GM dealer team that sells more units (4,200+) using digital marketing in 1 year than any other dealership had ever sold (before or since).

- 2007 Chicago: Ralph accepts ADP Dealer Services position; Director - Digital Marketing. His first initiative results in ADP Digital Advertising.

- 2007 Phoenix: Paglia builds and launches automotive social network at www.AutomotiveDigitalMarketing.com as a "Professional Community" which becomes industry's most popular at 15,000+ Visitors/Month.

- 2008 Dearborn: Secures Ford contract to develop the Ford Lincoln Mercury Digital Advertising (FLMDA) Program for Dealers

- 2008 Dearborn: Secures national Digital Marketing Consulting contract from Ford Motor Company

- 2008 Dearborn: Secures development funding for Ford Social Media Marketing and Reputation Management dealer program

- 2009 Dearborn: Presents Ford with performance differential of Ford regions using ADP to secure 100% increase in 2009 revenue

- 2009 Dearborn: Proposes/wins 2010 Ford DMC and FLMDA Programs that include Tier 3 Social Media Marketing and Reputation Management

- 2010 Scottsdale: Strategic ASU alliance to open ADP's SkySong Social Media Operations Center
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.KenGrodyFord.com
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://www.AutomotiveSocial.com
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://www.Edmunds.com
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.twitter.com/RalphPaglia
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.Facebook.com/RPaglia
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/RalphRPaglia
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
The Cobalt Group, String Automotive
INTERNET LEAD Suppliers You Have Experience Using
Dealix, Autobytel, AutoUSA
DEALER MANAGEMENT SYSTEM (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Use
CarGigi

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