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Ralph Paglia
  • 55, Male
  • Las Vegas, NV
  • United States
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Ralph Paglia's ADM Blog

Worst Social Media Advice Ever Given

Posted on June 20, 2017 at 10:00am 0 Comments

VW Leads Auto Industry In Advertising Spend

Posted on December 17, 2016 at 11:30am 0 Comments

 

Ralph Paglia - Inventor of Internet Leads - President; Automotive Media Partners, LLC

Comment Wall (687 comments)

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At 4:02pm on May 1, 2017,
Influencer
Brian Bennington
said…

Hey Ralph, Hope you're feeling good after all of the problems you've had.  Just found out I have AFib, a heart condition that you probably know about.  Of note, I've been getting notices that I'm "Lurking" on the ADM.  Am I still a member?

Brian Bennington, brian@archer-profit.com, 714-457-8287

At 5:07pm on January 29, 2017,
Dealer
Elli Lane
said…
Great to be here!
At 9:00pm on January 26, 2017,
Dealer
Richard Hanson
said…

Thanks Ralph, nice to meet you.

At 6:12am on January 22, 2017, Steve Stauning said…

Glad to be here! Looking forward to good discussions that move the industry forward.

At 1:32pm on January 17, 2017,
Coach
Richard Nelson
said…

Hi Ralph,
Thank you for letting me join the community!

At 4:31pm on December 25, 2016,
Influencer
Kim Clouse
said…

Great to be back Ralph. Can't wait to share the last few years and learn more.

Thanks for taking my call in 2001.

Thanks for all you have done.

KC

At 10:07am on November 20, 2016,
Vendor
Randall Borges
said…

Thank you for the add Ralph and actually I'm back here under a new profile with my new organization DealerVision.com and I'm excited to both learn much and add value to the ADM community as a contributor!

Check us out at http://www.dealervision.com/

At 7:13am on October 30, 2016, Michael Stejskal said…

I try to leave messages and the site freezes.

At 8:12am on September 1, 2016, Chris Snellgrove said…

Thanks Ralph for the add, we look forward to contributing to the community. 

At 2:33am on August 7, 2016, John "Marzy" Marziliano said…

Hello Ralph,

Are there any salespeople that have created their own dedicated website to promote themselves and/or the brands they sell?

At 8:50am on August 1, 2016,
Coach
Sheila York
said…

Hi Ralph, I've been following you since I heard you speak way back when we were with ADP.  You look like you are continuing to contribute to the growth of all things digital.  Best, Sheila

At 8:09pm on May 22, 2016,
Vendor
Gina Reuscher
said…

Thanks for the NADA interview feature, Ralph!

At 10:09pm on February 21, 2016,
Vendor
Mahendrapal Singh
said…

Ralph thanks for connect, great community to explore.

At 6:24am on January 31, 2016,
Dealer
Rico Glover
said…

Ralph thank you for the add.

At 6:01am on January 31, 2016,
Vendor
O Mayfield
said…

Nice community. Thanks for the add Ralph - ReferAppointment.com

At 6:42am on January 18, 2016,
Dealer
Barry Neuman
said…

Hi Ralph,

Thanks for adding me. I look forward to becoming a productive member of your community. We here at Rechtschaffen Motors are working on some exciting things related to the wholesale aspect of the auto industry. I look forward to sharing them with you in the months ahead and all the feedback your members can provide to improve the product's ultimate value!

At 7:45am on January 5, 2016,
Vendor
Dave Hunter
said…

Hi Ralph. I'm happy to be part of ADM. Happy New Year!

At 7:00pm on December 15, 2015, Dave Ochoa said…

Hey Ralph we worked together in the early 2000's for HAC.  Last I saw you was at Ford HQ for a BDC launch.  Hope all is well!

At 4:50am on November 10, 2015,
Dealer
Jenny Olsen
said…

Thank you for the addition to the ADM family!  I look forward to some great insight! 

At 7:38am on October 7, 2015,
Vendor
Tom Test
said…

Thank you for the connection, Ralph! I'm new here, as you can see. I'm looking to find more dealership clients to add to my roster.  I'm a voice talent with a pro studio, you've likely heard me before on national TV or radio.  Is there any way I can be of service to YOU?

Best regards,

Tom Test

www.tomtest.com

Latest ADM Activity - Click "More" at bottom!

Patrick Leonard and Ralph Paglia are now friends
yesterday
Josh Whitlatch commented on Ralph Paglia's blog post Social Media Advertising Hacks For Automotive Marketers
"I love this article, and the fact that South Park makes a cameo appearance I love it even more! Good work! "
Jul 13
Ralph Paglia is attending Eliana Raggio's event
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FREE WEBINAR: How to Pump Up Your Video Strategy TODAY! at http://www.dealeron.com/webinar/pump-video-strategy-today/

July 13, 2017 from 12pm to 1pm
ARE YOUR CURRENT DEALERSHIP VIDEOS DRIVING TRAFFIC AND CONVERSIONS…OR ARE THEY FALLING FLAT?If you are looking to quickly boost your online traffic and conversions, there’s no better place to start than with video!Unlikely viral video star Andrew Myers knows a thing or two about the power of video. He is ready to tell dealers How to Pump Up your Video Strategy with a few well made, well placed and content-crammed videos.In this fast-paced 1 hour webinar, you will learn how to create and…See More
Jul 12
Baksh48 commented on Ralph Paglia's photo
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Honda Financial Services Division Logo

"I am also in need of consultation for my retirement and savings plan. Going to get suggestions from a personal financial advisor Las Vegas."
Jul 10
Ralph Paglia posted a blog post

Social Media Advertising Hacks For Automotive Marketers

10 Social Media Hacks For Automotive MarketersLet’s start with the bad news first. It’s tougher than ever to get content noticed.Changes to Google search results pages have further obscured content organically, especially on competitive commercial searches. Meanwhile, paid search costs per click (CPCs) are at all-time highs in established…See More
Jul 4
Ralph Paglia might attend Rick Slot's event
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Slotozilla Career Workshop at Nobis

September 9, 2017 from 11am to 5pm
Discover new markets for your car rentals business. Sponsored by Slotozilla.See More
Jun 22
Adam Pichardo commented on Ralph Paglia's blog post State of Marketing Report Shows Growing Use of Various Channels - Consumer Shift To Positive Reviews!
"Thanks for the read. Great information! It's good to get data like this to better understand where to focus our efforts. One must always look at the trends and adapt accordingly."
Jun 21
Tim J. Pyle commented on Ralph Paglia's blog post State of Marketing Report Shows Growing Use of Various Channels - Consumer Shift To Positive Reviews!
"Excellent Info & Data..Thanks Ralph.."
Jun 21
Ralph Paglia posted a blog post

State of Marketing Report Shows Growing Use of Various Channels - Consumer Shift To Positive Reviews!

State of Marketing Report Shows Growing Use of Various Channels, Troubles With Message PersonalizationSalesforce Research has released its 4th annual “State of Marketing” report [download page], surveying the…See More
Jun 21
Ralph Paglia's blog post was featured

Which Email Providers Are Most Important To Car Dealers?

Who are the most commonly used email address and service providers?These are the email service providers you do NOT want your dealership's email address to be "Blacklisted" from and/or categorized as "Spam". In spite of present day Social Networking Buzz, Email has its top place in the field of communication. Whether it is for a business proposal or a…See More
Jun 6
Ralph Paglia posted a blog post

Which Email Providers Are Most Important To Car Dealers?

Who are the most commonly used email address and service providers?These are the email service providers you do NOT want your dealership's email address to be "Blacklisted" from and/or categorized as "Spam". In spite of present day Social Networking Buzz, Email has its top place in the field of communication. Whether it is for a business proposal or a…See More
Jun 6
Ralph Paglia commented on Ralph Paglia's page Ford Dealers
"KEN GRODY FORD - Orange County  6211 Beach Blvd., Buena Park, CA 90621    Call us at: (714) 367-0970 Ford Auto Dealer serving the Southern California area. Our goal is to make your car buying experience the best possible.…"
May 29
Josh Whitlatch commented on Ralph Paglia's blog post Get Car Buyers To Your Dealership Using Online Videos
"Well done, Ralph"
May 2
Brian Bennington left a comment for Ralph Paglia
"Hey Ralph, Hope you're feeling good after all of the problems you've had.  Just found out I have AFib, a heart condition that you probably know about.  Of note, I've been getting notices that I'm "Lurking" on…"
May 1
Josh Whitlatch commented on Ralph Paglia's blog post Get Car Buyers To Your Dealership Using Online Videos
"great piece, Ralph."
Apr 24
Josh Whitlatch commented on Ralph Paglia's blog post Mobile Is NOT Used By Majority of Dealer Website Visitors!
"Hey Ralph, we just rolled out a platform here at M1 Data, allowing dealerships to identify Consumer IP's to their website. No bots. Pay for only matched records. "Smart PiXL" allows dealerships to upload (daily, weekly, whenever)…"
Apr 24
Ralph Paglia's blog post was featured

Get Car Buyers To Your Dealership Using Online Videos

Best Practices in Optimizing Videos for SEO and Online Automotive MarketingYoutube is one of the most popular sites on the web. It's primary mission is for video sharing, which attracts millions of people every day. In fact, every minute of each day a hundred hours of video are uploaded to YouTube by more than one billion unique visitors each month. So,…See More
Apr 23
Ralph Paglia posted a blog post

Advertising Channels With the Largest Purchase Influence on Consumers

[NEW Edition] Annual “Advertising Channels With the Largest Purchase Influence on Consumers” StudyThe MarketingCharts ad influence report series has been trusted by executives at Google, Havas, GroupM, Adobe, Canon, Gannett, Videology, Hallmark, Turn, the London Business School, Deutsche Bank, Cablevision, and many others…The most comprehensive edition yet! New additions this year include data for TV product placements and promotional products as well as analyses of ad exposure frequency!…See More
Apr 19
Ralph Paglia's blog post was featured

Mobile Is NOT Used By Majority of Dealer Website Visitors!

Smartphone Share of American Website Visits in 2016, by Industry (Including Automotive)Smartphones once again ramped up their influence last year as devices used to visit websites, with their share of visits growing across key industries, reports Adobe Digital Index in its latest “…See More
Apr 19
Manny Luna joined Ralph Paglia's group
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HELP WANTED

Help Wanted: Career Opportunities and Job ListingsSee More
Apr 17

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Car Dealer, Dealership Manager, Dealership Sales Professional, Dealership Marketing Professional - Tier 3, Fixed Operations Professional, OEM Supplier, OEM Marketing Professional - Tier 1, Dealership Supplier, Dealership Solution Provider, Dealer Advertising Association - Tier 2, Consultant, Advertising Agency, Marketing Services Provider, Technology Professional, Media or Journalist, OTHER
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RPaglia@gmail.com
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505-301-6369
Select All franchises/brands you are associated with
7-Chevrolet, 13-Ford, 15-Honda, 30-Mercedes-Benz, 43-Toyota, 44-OEM Certified Used Vehicles, 46-Volkswagen
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Ralph Paglia

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"What will YOU contribute to the ADM Community?"
Automotive Social Media Marketing
Current Position: President - ADM Consulting, LLC

From 2007 through 2010, Paglia was responsible for ADP Digital Marketing Business Development. He established key strategic partnerships with Car Companies, Dealer Groups and Digital Marketing enterprises such as Google, Yahoo!, DoubleClick, Specific Media, Jumpstart Automotive Media, KnowEm, Ning, TubeMogul, Network Solutions, DealerRater, Facebook, Presto Reviews, J. D. Power and Associates, Digital Dealer Conference, Cars.com, CBS, Ford, Kia, Toyota, Hyundai and others.

At Tier10 Marketing, Paglia has created significant revenue growth from new solutions to accelerate vehicle, parts and service sales using digital marketing, social media and reputation management strategies and tactics.

Prior to Tier10, Paglia created new businesses for ADP such as Digital Advertising, OEM Digital Marketing Consulting, and Social Media Reputation Management.

EDUCATION
After earning his Bachelor of Science Degree in Business Administration from Valparaiso University, Paglia went to SUNY-Buffalo for his Masters in Business Administration (MBA), specializing in Marketing. His first job after graduate school was with De La Fuente Automotive, Inc. in San Diego.

AUTOMOTIVE
Since then Paglia has become a nationally recognized thought leader, speaker and author on automotive CRM systems, Digital Marketing Strategy and Internet Sales Management.

Paglia has a remarkable history of large scale implementation of Internet Sales Departments, Business Development Centers (BDC) and Customer Relationship Management (CRM) tactical operations. He is a well known and frequently published expert at automotive solution development requirements, CRM systems, dealer business processes, Digital Marketing value propositions along with measurement criteria for performance reporting and ROI analysis.

HIGHLIGHTS

- 1986 San Diego: Paglia pioneers "Internet Leads" using Bulletin Board Systems (BBS) with first public ISP (CompuServe).

- 1997 San Antonio; Red McCombs Automotive

- 1999 Philadelphia: Cyber Car Internet Sales process consulting for Ford, Honda, Toyota, Mercedes-Benz, Subaru and Nissan dealers.

- 2000 Houston: Developed Toyota eCertified dealer program for Gulf States Toyota (GST) 5 State Region.

- 2001 Torrance: Led national dealer consulting and orientation program for Honda's Interactive Network (iN) system roll-out.

- 2002 Montvale: Proposed, designed and executed "StarLeads" ILM program for 322 Mercedes-Benz dealers.

- 2003 Detroit: Led development and training of 50+ consultants that executed 600+ Ford dealership BDC implementations.

- 2005 to 2007 Phoenix: Ralph leads single point GM dealer team that sells more units (4,200+) using digital marketing in 1 year than any other dealership had ever sold (before or since).

- 2007 Chicago: Ralph accepts ADP Dealer Services position; Director - Digital Marketing. His first initiative results in ADP Digital Advertising.

- 2007 Phoenix: Paglia builds and launches automotive social network at www.AutomotiveDigitalMarketing.com as a "Professional Community" which becomes industry's most popular at 15,000+ Visitors/Month.

- 2008 Dearborn: Secures Ford contract to develop the Ford Lincoln Mercury Digital Advertising (FLMDA) Program for Dealers

- 2008 Dearborn: Secures national Digital Marketing Consulting contract from Ford Motor Company

- 2008 Dearborn: Secures development funding for Ford Social Media Marketing and Reputation Management dealer program

- 2009 Dearborn: Presents Ford with performance differential of Ford regions using ADP to secure 100% increase in 2009 revenue

- 2009 Dearborn: Proposes/wins 2010 Ford DMC and FLMDA Programs that include Tier 3 Social Media Marketing and Reputation Management

- 2010 Scottsdale: Strategic ASU alliance to open ADP's SkySong Social Media Operations Center
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.KenGrodyFord.com
Social Media, Network or Blog site you recommend (ie; www.AutomotiveSocial.com)
http://www.AutomotiveSocial.com
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie; www.Cars.com)
http://www.Edmunds.com
YOUR Twitter profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.twitter.com/RalphPaglia
YOUR Facebook Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.Facebook.com/RPaglia
YOUR YouTube Channel, or one you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/RalphRPaglia
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
The Cobalt Group, String Automotive
INTERNET LEAD Suppliers You Have Experience Using
Dealix, Autobytel, AutoUSA
DEALER MANAGEMENT SYSTEMS (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Use
CarGigi

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