Automotive Digital Marketing

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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Ralph Paglia
  • 55, Male
  • Las Vegas, NV
  • United States
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  • Sheila Green
  • Jason Kathman
  • Benjamin Okoro
  • Jacob Griffin
  • Devin Daly
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Ralph Paglia's ADM Blog

Worst Social Media Advice Ever Given

Posted on June 20, 2017 at 10:00am 0 Comments

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Ralph Paglia - Inventor of Internet Leads - President; Automotive Media Partners, LLC

Comment Wall (689 comments)

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At 2:23pm on September 11, 2017,
Dealer
Jacob Griffin
said…

Hello, thank you so much for your efforts toward this group. It certainly is a tremendous resource. Do you have a few minutes to circle up by phone with a young professional to see if my understanding of industry trends seem on point.
Jake Griffin
(513) 502-5959

At 8:05am on August 5, 2017,
Vendor
Jason Kathman
said…

Thank you for adding me to the community!

At 4:02pm on May 1, 2017,
Influencer
Brian Bennington
said…

Hey Ralph, Hope you're feeling good after all of the problems you've had.  Just found out I have AFib, a heart condition that you probably know about.  Of note, I've been getting notices that I'm "Lurking" on the ADM.  Am I still a member?

Brian Bennington, brian@archer-profit.com, 714-457-8287

At 5:07pm on January 29, 2017,
Dealer
Elli Lane
said…
Great to be here!
At 9:00pm on January 26, 2017,
Dealer
Richard Hanson
said…

Thanks Ralph, nice to meet you.

At 6:12am on January 22, 2017, Steve Stauning said…

Glad to be here! Looking forward to good discussions that move the industry forward.

At 1:32pm on January 17, 2017,
Coach
Richard Nelson
said…

Hi Ralph,
Thank you for letting me join the community!

At 4:31pm on December 25, 2016,
Influencer
Kim Clouse
said…

Great to be back Ralph. Can't wait to share the last few years and learn more.

Thanks for taking my call in 2001.

Thanks for all you have done.

KC

At 10:07am on November 20, 2016,
Vendor
Randall Borges
said…

Thank you for the add Ralph and actually I'm back here under a new profile with my new organization DealerVision.com and I'm excited to both learn much and add value to the ADM community as a contributor!

Check us out at http://www.dealervision.com/

At 7:13am on October 30, 2016, Michael Stejskal said…

I try to leave messages and the site freezes.

At 8:12am on September 1, 2016, Chris Snellgrove said…

Thanks Ralph for the add, we look forward to contributing to the community. 

At 2:33am on August 7, 2016, John "Marzy" Marziliano said…

Hello Ralph,

Are there any salespeople that have created their own dedicated website to promote themselves and/or the brands they sell?

At 8:50am on August 1, 2016,
Coach
Sheila York
said…

Hi Ralph, I've been following you since I heard you speak way back when we were with ADP.  You look like you are continuing to contribute to the growth of all things digital.  Best, Sheila

At 8:09pm on May 22, 2016,
Vendor
Gina Reuscher
said…

Thanks for the NADA interview feature, Ralph!

At 10:09pm on February 21, 2016,
Vendor
Mahendrapal Singh
said…

Ralph thanks for connect, great community to explore.

At 6:24am on January 31, 2016,
Dealer
Rico Glover
said…

Ralph thank you for the add.

At 6:01am on January 31, 2016,
Vendor
O Mayfield
said…

Nice community. Thanks for the add Ralph - ReferAppointment.com

At 6:42am on January 18, 2016,
Dealer
Barry Neuman
said…

Hi Ralph,

Thanks for adding me. I look forward to becoming a productive member of your community. We here at Rechtschaffen Motors are working on some exciting things related to the wholesale aspect of the auto industry. I look forward to sharing them with you in the months ahead and all the feedback your members can provide to improve the product's ultimate value!

At 7:45am on January 5, 2016,
Vendor
Dave Hunter
said…

Hi Ralph. I'm happy to be part of ADM. Happy New Year!

At 7:00pm on December 15, 2015, Dave Ochoa said…

Hey Ralph we worked together in the early 2000's for HAC.  Last I saw you was at Ford HQ for a BDC launch.  Hope all is well!

Latest ADM Activity - Click "More" at bottom!

Ralph Paglia's blog post was featured

Turn Negative Customer Reviews Into Positive Marketing Opportunities

How to Respond to a Negative Online ReviewsAs a car dealer or dealership manager, you’re no stranger to the concept of negative reviews. A negative review can happen regardless of the quality of your team's work or how many people love your business. A negative review may not seem like a big deal, especially if most of your customer feedback is…See More
6 hours ago
Ralph Paglia posted a blog post

Turn Negative Customer Reviews Into Positive Marketing Opportunities

How to Respond to a Negative Online ReviewsAs a car dealer or dealership manager, you’re no stranger to the concept of negative reviews. A negative review can happen regardless of the quality of your team's work or how many people love your business. A negative review may not seem like a big deal, especially if most of your customer feedback is…See More
Friday

Vendor
Utsav Patel joined Ralph Paglia's group
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Lead Generation

This group is set for the exchange of information, files and tools useful in expanding and growing the volume and quality of automotive sales leads.
Tuesday
Profile IconThere are 10714 members on Automotive Digital Marketing
Sep 17

Dealer
connor gallic and Ralph Paglia are now friends
Sep 15
Ralph Paglia posted photos
Sep 11

Dealer
Jacob Griffin left a comment for Ralph Paglia
"Hello, thank you so much for your efforts toward this group. It certainly is a tremendous resource. Do you have a few minutes to circle up by phone with a young professional to see if my understanding of industry trends seem on point.Jake…"
Sep 11

Dealer
Jacob Griffin commented on Ralph Paglia's page Cadillac Dealers
"Thomson MacConnell Cadillac Inc.Serving Greater Cincinnati, Southern Indiana, Northern Kentucky.Cadillac Master Dealer and Longtime Mark of Excellence Awardee2820 Gilbert AvenueCincinnati, OH 45206Digital Media: Jacob Griffin (513)502-5959Dealer…"
Sep 8
Manny Luna commented on Ralph Paglia's blog post Creating Viral Content: Best Practices Video Influencers Use For Success
"Love you man!~"
Sep 5
Ralph Paglia's 2 blog posts were featured
Sep 4
Ralph Paglia posted a blog post

Creating Viral Content: Best Practices Video Influencers Use For Success

Theorist Media founders teach brands how to make the most out of videosMatthew and Stephanie Patrick co-founded Theorist Media... When Matthew Patrick, or MatPat as he’s known online, graduated college, he didn’t know how well his two areas of focus would combine. As a neuroscience and theater double major, he eventually decided to put together his creativity and analytical…See More
Sep 4

Agency
Heather Adams commented on Ralph Paglia's page Chrysler Dealers
"Carl Burger Dodge Chrysler Jeep RAM World:  8355 Hercules St La Mesa, CA 91942 Sales: (619) 547-1592 Service: (619) 494-2495 Parts: (866) 747-8436"
Aug 31
Ralph Paglia posted blog posts
Aug 29

Dealer
Erick Kirks commented on Ralph Paglia's page Hyundai Dealers
"Johnson Hyundai of Cary5000 Old Raleigh Rd.Cary, NC 27511Sales: (844) 362-7466Service: (919) 439-7800http://www.johnsonhyundai.com/Email: internetjhc@johnsonautomotivecenter.com"
Aug 29

Dealer
Erick Kirks commented on Ralph Paglia's page Honda Dealers
"Johnson Honda of Stuart4200 SE Federal Highway Stuart, FL 34997Sales: (844) 362-8118Service: (772) 320-1135"
Aug 29

Vendor
Colin Forrest replied to Ralph Paglia's discussion What are the Top 5 Ways for a Car Dealer to Improve their Reputation?
"Great video, and some great points! Getting reviews is a risky process as we all know that once you start allowing for reviews, that one customer who did not have such a great experience can have a pretty negative effect. In that sense, it is worth…"
Aug 29
Ralph Paglia's blog post was featured

Research Survey Results: Millennials And The Auto Industry

Where Will Millennials Take the Car Industry?Cars and the automobile industry have long been backbones of both the American economy and way of life. In the early 20th century, Henry Ford had the foresight to envision a process where cars could be mass produced on an assembly-line so that each and every American could own an automobile.   In the…See More
Aug 27
Ralph Paglia posted a blog post

Research Survey Results: Millennials And The Auto Industry

Where Will Millennials Take the Car Industry?Cars and the automobile industry have long been backbones of both the American economy and way of life. In the early 20th century, Henry Ford had the foresight to envision a process where cars could be mass produced on an assembly-line so that each and every American could own an automobile.   In the…See More
Aug 26
Ralph Paglia posted an album

Skyscraper Infographics

Tall and Skinny Charts and Info-graphics Relevant to Automotive Marketing...
Aug 23
Ralph Paglia posted a blog post

J.D. Power News, Industry Buzz, New Model Launches and Reviews

VW Microbus Coming To U.S. MarketVolkswagen to Build I.D. Buzz Electric Microbus for U.S. MarketVolkswagen announced that it will build a version of the VW I.D. Buzz electric multi-purpose vehicle (MPV)…See More
Aug 23

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
ADM Consulting, LLC
Ralph Paglia

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REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Car Dealer, Dealership Manager, Dealership Sales Professional, Dealership Marketing Professional - Tier 3, Fixed Operations Professional, OEM Supplier, OEM Marketing Professional - Tier 1, Dealership Supplier, Dealership Solution Provider, Dealer Advertising Association - Tier 2, Consultant, Advertising Agency, Marketing Services Provider, Technology Professional, Media or Journalist, OTHER
REQUIRED: Your Business Phone Number
505-301-6369
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.AutomotiveSocial.com
YOUR Email address for business contacts
RPaglia@gmail.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
505-301-6369
Select All franchises/brands you are associated with
7-Chevrolet, 13-Ford, 15-Honda, 30-Mercedes-Benz, 43-Toyota, 44-OEM Certified Used Vehicles, 46-Volkswagen
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Ralph Paglia

By DigitalRalph.com My Edmunds CarSpace Profile
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Wards Dealer Article on Ralph Paglia
First Dealix Interview with Ralph Paglia
Second Dealix Interview with Ralph Paglia
Digital Dealer Magazine with Ralph Paglia as Cover Story
J. D. Power Online Automotive Review with Ralph Paglia Suggestions ...
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View Ralph Paglia (rpaglia@gmail.com)'s profile on LinkedIn

"What will YOU contribute to the ADM Community?"
Automotive Social Media Marketing
Current Position: President - ADM Consulting, LLC

From 2007 through 2010, Paglia was responsible for ADP Digital Marketing Business Development. He established key strategic partnerships with Car Companies, Dealer Groups and Digital Marketing enterprises such as Google, Yahoo!, DoubleClick, Specific Media, Jumpstart Automotive Media, KnowEm, Ning, TubeMogul, Network Solutions, DealerRater, Facebook, Presto Reviews, J. D. Power and Associates, Digital Dealer Conference, Cars.com, CBS, Ford, Kia, Toyota, Hyundai and others.

At Tier10 Marketing, Paglia has created significant revenue growth from new solutions to accelerate vehicle, parts and service sales using digital marketing, social media and reputation management strategies and tactics.

Prior to Tier10, Paglia created new businesses for ADP such as Digital Advertising, OEM Digital Marketing Consulting, and Social Media Reputation Management.

EDUCATION
After earning his Bachelor of Science Degree in Business Administration from Valparaiso University, Paglia went to SUNY-Buffalo for his Masters in Business Administration (MBA), specializing in Marketing. His first job after graduate school was with De La Fuente Automotive, Inc. in San Diego.

AUTOMOTIVE
Since then Paglia has become a nationally recognized thought leader, speaker and author on automotive CRM systems, Digital Marketing Strategy and Internet Sales Management.

Paglia has a remarkable history of large scale implementation of Internet Sales Departments, Business Development Centers (BDC) and Customer Relationship Management (CRM) tactical operations. He is a well known and frequently published expert at automotive solution development requirements, CRM systems, dealer business processes, Digital Marketing value propositions along with measurement criteria for performance reporting and ROI analysis.

HIGHLIGHTS

- 1986 San Diego: Paglia pioneers "Internet Leads" using Bulletin Board Systems (BBS) with first public ISP (CompuServe).

- 1997 San Antonio; Red McCombs Automotive

- 1999 Philadelphia: Cyber Car Internet Sales process consulting for Ford, Honda, Toyota, Mercedes-Benz, Subaru and Nissan dealers.

- 2000 Houston: Developed Toyota eCertified dealer program for Gulf States Toyota (GST) 5 State Region.

- 2001 Torrance: Led national dealer consulting and orientation program for Honda's Interactive Network (iN) system roll-out.

- 2002 Montvale: Proposed, designed and executed "StarLeads" ILM program for 322 Mercedes-Benz dealers.

- 2003 Detroit: Led development and training of 50+ consultants that executed 600+ Ford dealership BDC implementations.

- 2005 to 2007 Phoenix: Ralph leads single point GM dealer team that sells more units (4,200+) using digital marketing in 1 year than any other dealership had ever sold (before or since).

- 2007 Chicago: Ralph accepts ADP Dealer Services position; Director - Digital Marketing. His first initiative results in ADP Digital Advertising.

- 2007 Phoenix: Paglia builds and launches automotive social network at www.AutomotiveDigitalMarketing.com as a "Professional Community" which becomes industry's most popular at 15,000+ Visitors/Month.

- 2008 Dearborn: Secures Ford contract to develop the Ford Lincoln Mercury Digital Advertising (FLMDA) Program for Dealers

- 2008 Dearborn: Secures national Digital Marketing Consulting contract from Ford Motor Company

- 2008 Dearborn: Secures development funding for Ford Social Media Marketing and Reputation Management dealer program

- 2009 Dearborn: Presents Ford with performance differential of Ford regions using ADP to secure 100% increase in 2009 revenue

- 2009 Dearborn: Proposes/wins 2010 Ford DMC and FLMDA Programs that include Tier 3 Social Media Marketing and Reputation Management

- 2010 Scottsdale: Strategic ASU alliance to open ADP's SkySong Social Media Operations Center
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.KenGrodyFord.com
Social Media, Network or Blog site you recommend (ie; www.AutomotiveSocial.com)
http://www.AutomotiveSocial.com
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie; www.Cars.com)
http://www.Edmunds.com
YOUR Twitter profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.twitter.com/RalphPaglia
YOUR Facebook Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.Facebook.com/RPaglia
YOUR YouTube Channel, or one you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/RalphRPaglia
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
The Cobalt Group, String Automotive
INTERNET LEAD Suppliers You Have Experience Using
Dealix, Autobytel, AutoUSA
DEALER MANAGEMENT SYSTEMS (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Use
CarGigi

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