Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!
Ralph Paglia
  • 58, Male
  • Las Vegas, NV
  • United States
  • <a…
Online Now
Share on Facebook

Ralph Paglia's ADM Friends

  • Susan Wingfield Alphonsus
  • Mehmood Awan
  • Alexandria Guerrero
  • Pankaj Sharma
  • Kris Mortensen
  • Stuart McInnes
  • Julie Warren
  • Steve Burrell
  • Adam Lofbomm
  • Beth Wall
  • Arun Kumar Soni
  • Pie Chan
  • Adam Katz
  • Sandeep Baliyan
  • CPI Results

Ralph Paglia's Photos on ADM

  • Add Photos to ADM
  • View All

Ralph Paglia's ADM Blog

How Much Do Owners Love Their Cars?

Posted on July 23, 2020 at 2:00pm 1 Comment


Ralph Paglia - Founder of ADM Community - President; ADM Consulting, LLC

Comment Wall (684 comments)

You need to be a member of Automotive Digital Marketing to add comments!

Join Automotive Digital Marketing

At 8:55pm on February 19, 2019, Victor John said…

I am a representative of Online Pharmacy Pills. Online Pharmacy is one of  the best places to buy medications  at affordable costs. We cater medicine to meet your need. for details click here

At 4:04am on November 28, 2018, Joe Adams said…


Is it possible to visit with you on the phone? My website just below has my number. I would like to talk to you about some important things. 

Thank you,


Joe Adams

Pro Motor Sports Designer

Multi-Patented US Inventor

At 4:31am on October 18, 2018, Joe Adams said…

Hey Ralph,

Take a look at my site.

and our cause.  I could help sell your consulting to dealerships ... look at my Adamstand™ Work Benches on the site - they save walk, work, set-up and clean-up time installed correctly.  This EARNS DEALERS IN THE SERVICE DEPT.

Best, Joe Adams

At 6:03pm on May 22, 2018, David T. Gould said…

Hello Ralph... been some time (not sure where time goes but all is well here, hopefully same for you) 

I saw your recent video with Ryan G regarding Tier 4 marketing. Been away from the digital scene so long that I did not recognize that terminology in common use. (probably admitting my absence here) 

Is Tier 4 marketing new? Your idea? Are you promoting it with manufacturers?

Hanging in the wings,


At 4:22am on January 10, 2018,
Joe Kavanagh

Thanks Ralph. Hi from Ireland. 


At 12:19pm on December 26, 2017, Steve Humphries said…

Hi Ralph, it was good speaking with you last week while you were house hunting.  Hope it was successful!


At 10:34am on December 18, 2017, Thomas Lee said…

Thank you Ralph

At 4:19pm on November 12, 2017,
Michael J. Larkin
Hi Ralph - My agency conducts digital research and branding, then designs and execute programs based on our clients needs. The most recent demand has been for a Traffic program that converts. If interested I’d like to share with you a recent webinar I hosted were the content was all about the Re-targeting and COLD traffic $37 Billion Dollar industry. Then if you like that, I would invite you as a co-host on a LIVE webinar to your members and I’d provide the re-play MP4 you can use to take on more members. You can reach out to my direct e-mail: larkinmichael hot mail .com or my direct line 571-269-6328
At 2:23pm on September 11, 2017,
Jacob Griffin

Hello, thank you so much for your efforts toward this group. It certainly is a tremendous resource. Do you have a few minutes to circle up by phone with a young professional to see if my understanding of industry trends seem on point.
Jake Griffin
(513) 502-5959

At 4:02pm on May 1, 2017, Brian Bennington said…

Hey Ralph, Hope you're feeling good after all of the problems you've had.  Just found out I have AFib, a heart condition that you probably know about.  Of note, I've been getting notices that I'm "Lurking" on the ADM.  Am I still a member?

Brian Bennington,, 714-457-8287

At 6:12am on January 22, 2017, Steve Stauning said…

Glad to be here! Looking forward to good discussions that move the industry forward.

At 4:31pm on December 25, 2016, Kim Clouse said…

Great to be back Ralph. Can't wait to share the last few years and learn more.

Thanks for taking my call in 2001.

Thanks for all you have done.


At 10:07am on November 20, 2016, Randall Borges said…

Thank you for the add Ralph and actually I'm back here under a new profile with my new organization and I'm excited to both learn much and add value to the ADM community as a contributor!

Check us out at

At 2:33am on August 7, 2016, John "Marzy" Marziliano said…

Hello Ralph,

Are there any salespeople that have created their own dedicated website to promote themselves and/or the brands they sell?

At 8:50am on August 1, 2016, Sheila York said…

Hi Ralph, I've been following you since I heard you speak way back when we were with ADP.  You look like you are continuing to contribute to the growth of all things digital.  Best, Sheila

At 8:09pm on May 22, 2016, Gina Reuscher said…

Thanks for the NADA interview feature, Ralph!

At 10:09pm on February 21, 2016, Mahendrapal Singh said…

Ralph thanks for connect, great community to explore.

At 6:42am on January 18, 2016, Barry Neuman said…

Hi Ralph,

Thanks for adding me. I look forward to becoming a productive member of your community. We here at Rechtschaffen Motors are working on some exciting things related to the wholesale aspect of the auto industry. I look forward to sharing them with you in the months ahead and all the feedback your members can provide to improve the product's ultimate value!

At 7:00pm on December 15, 2015,
Dave Ochoa

Hey Ralph we worked together in the early 2000's for HAC.  Last I saw you was at Ford HQ for a BDC launch.  Hope all is well!

At 7:38am on October 7, 2015,
Tom Test

Thank you for the connection, Ralph! I'm new here, as you can see. I'm looking to find more dealership clients to add to my roster.  I'm a voice talent with a pro studio, you've likely heard me before on national TV or radio.  Is there any way I can be of service to YOU?

Best regards,

Tom Test

Latest ADM Activity - Click "More" at bottom!

Ralph Paglia's 2 blog posts were featured
Oct 9
Ralph Paglia posted a blog post

Your Workforce's View for 2020 in a Post CoVid-19 Pandemic World

The Workforce View 2020: Post-COVID-19(See Link for Full ADP Research Report)In the immediate wake of the COVID-19 outbreak in early 2020, traditional norms surrounding the way people work and the expectations they have for the future have been upended.Uncertainty abounds and there are many challenges to face, as well as…See More
Oct 9
Ralph Paglia posted blog posts
Sep 30
Ralph Paglia's blog post was featured

Underestimate The Value Of TikTok At Your Own Risk

Why Automotive Marketers Shouldn't Underestimate the Value of TikTokTikTok is here to stay. Have you tapped into its value yet? If not, here are four things that might convince you to reconsider.It’s official. TikTok is here to…See More
Sep 30
Ralph Paglia's 2 blog posts were featured
Sep 25
Ralph Paglia posted a blog post

Human Resource Management: What Dealers and General Managers Need To Know

3 Things Every Business Leader Should Know About Human Resource ManagementOf all the different working parts in automotive organizations, human resources (HR) is perhaps the most reviled and least understood.Viewed by many "car guys" as pencil-pushers at best and corporate mouthpieces at worst,  HR actually has one of the most important roles in an automotive…See More
Sep 25
Ralph Paglia posted a blog post

eMarketer Report: Automotive Digital Advertising Spend In 2020

Pandemic Causes Significant Pullback, Making Automotive Hardest-Hit Industry After TravelThe pandemic has caused the US automotive industry to reduce its digital ad spending by 18.2% in 2020. As car sales plummeted, dealerships closed, and manufacturing slowed, marketers backed off from performance initiatives and focused on branding efforts.About This ReportThe…See More
Sep 21
Ralph Paglia's 2 blog posts were featured
Sep 20
Ralph Paglia posted blog posts
Sep 20
Ralph Paglia's 2 blog posts were featured
Sep 17
Ralph Paglia posted a blog post

Ecofriendly: Top 101 Most Popular "Go Green" Slogans and Advertising Taglines

Shown Below are the 101 Most Popular "Go Green" Slogans and Advertising TaglinesList of 101 popular and attention getting "Go Green" type slogans. These…See More
Sep 17
Ralph Paglia posted a blog post

Our Cars Get Older: Average Age of Vehicles on the Road Keeps Climbing – Why?

New analysis from IHS Markit points to record-breaking vehicle ages on the road today. Over the past few years, vehicle age has been slowly trending upwards and is now at an all-time high of 11.9 years. In fact,…See More
Sep 10
Ralph Paglia commented on Christian Younggren's video

AUTO DEALERS: How To Reduce Turn Over & Retain More Car Salesmen & How Much Turnover Costs A Dealer

"If you do not invest time and money into training your sales team, then your customers will!"
Sep 4
Ralph Paglia commented on Timmy D. James's video

The Benefits of Video Email

"Personalized video emails in response to sales leads is a proven enhancer to response and sales close rates."
Sep 4
Ralph Paglia commented on Christian Younggren's video

The Guide To Listening For Car Salesmen: Gain Your Guest's Trust, Respect, & How To Lower Resistance

"So true! Effective listening is critically important to making more sales..."
Sep 4
Ralph Paglia posted a blog post

Latest Car Dealer Auction Sales Drop In Volume and Vehicle Sale Prices

Auction sales hit a pot hole in the final full week of August, due in part to the impact of Hurricane Laura...According to the latest Used Market Update from J.D. Power, there were 73,000 auction sales of vehicles up to 8 years in age for the week ending Sunday (Aug. 30). That is down from 95,000 the week before (a 23% decline) and the lowest level of auction sales in…See More
Sep 4
Ralph Paglia posted a blog post

SEO Research Study: Local Voice Search Ranking Factors

A recent study reveals the factors affecting voice search results for car dealers and local automotive businesses in 2020.As 58% of voice search users employ it to run local business queries, a new study looks at factors that go into ranking the results.SEMRush published a follow-up to last year’s study on voice search ranking factors, this…See More
Sep 1
Ralph Paglia's blog post was featured

VW Atlas is Rated Best In Class Among Best Family Cars

VW Atlas is "King of the World" among Best Family reveals their top family car choices...The 2020 Volkswagen Atlas took the top spot on’s Best Family Cars for 2020 list.Although going back to school this year differs depending upon where you live, if piling kids into your vehicle to get them there is still part of your…See More
Aug 29
Ralph Paglia posted a blog post

VW Atlas is Rated Best In Class Among Best Family Cars

VW Atlas is "King of the World" among Best Family reveals their top family car choices...The 2020 Volkswagen Atlas took the top spot on’s Best Family Cars for 2020 list.Although going back to school this year differs depending upon where you live, if piling kids into your vehicle to get them there is still part of your…See More
Aug 29
Ralph Paglia's blog post was featured

Tesla Cybertruck: Deployed Into Public Service (Imagination Applied)

Tesla Cybertruck reporting for public service dutyThe 1982 film Blade Runner made a lot of predictions for the present day.Flying cars haven’t materialized just yet. Voice assistants and discussions of the ‘climate crisis’, on the other hand, are fairly commonplace.Step into any of the latest and greatest cars and you’ll also…See More
Aug 28

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
ADM Consulting, LLC
Ralph Paglia

Follow Us


REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Car Dealer, Dealership Manager, Dealership Sales Professional, Dealership Marketing Professional - Tier 3, Fixed Operations Professional, OEM Supplier, OEM Marketing Professional - Tier 1, Dealership Supplier, Dealership Solution Provider, Dealer Advertising Association - Tier 2, Consultant, Advertising Agency, Marketing Services Provider, Technology Professional, Media or Journalist, OTHER
Your Business Phone Number (country code - number)
YOUR Business Website URL (ie:
Your Mobile Phone, Direct Business Line or Alternate Number
Select All franchises/brands you are associated with
7-Chevrolet, 13-Ford, 15-Honda, 30-Mercedes-Benz, 43-Toyota, 46-Volkswagen, 44-OEM Certified Used Vehicles
ADM is a Professional Network, describe: "Why should anyone do business with you?"
Ralph Paglia

By My Edmunds CarSpace Profile
Ralph Paglia Blogger Site 1
Ralph Paglia Blogger Site 2
Ralph Paglia Dealer Blogger Site 3
Ralph Paglia Typepad Website 1
Ralph Paglia Wordpress Website 1
Wards Dealer Article on Ralph Paglia
First Dealix Interview with Ralph Paglia
Second Dealix Interview with Ralph Paglia
Digital Dealer Magazine with Ralph Paglia as Cover Story
J. D. Power Online Automotive Review with Ralph Paglia Suggestions ...
Ralph Paglia's MySpace Social Networking Site
Ralph Paglia's Flickr Web Addresses:
My Flickr Photostream
My Flickr Profile
My Facebook Profile

View Ralph Paglia ('s profile on LinkedIn

"What will YOU contribute to the ADM Community?"
Ken Grody Ford Digital Director

Automotive Digital Media Management
Current Position: President - ADM Consulting, LLC

From 2007 through 2010, Paglia was responsible for ADP Digital Marketing Business Development. He established key strategic partnerships with Car Companies, Dealer Groups and enterprises such as Google, Yahoo!, DoubleClick, Specific Media, Jumpstart Automotive Media, KnowEm, Ning, TubeMogul, Network Solutions, DealerRater, Facebook, Presto Reviews, JD Power, Digital Dealer Conference,, CBS, Ford, Kia, Toyota, Hyundai and others.

At Tier10 Marketing, Paglia created substantial revenue growth from designing solutions to accelerate sales and service effectiveness using digital marketing, social media and reputation management strategies and tactics.

Prior to Tier10, Paglia served as Digital Director at ADP Dealer Services. He created new business units, such as Digital Advertising, OEM Digital Marketing Consulting, and Social Media Reputation Management.

Bachelor of Science Degree in Business Administration from Valparaiso University
Masters in Business Administration (MBA), SUNY-Buffalo (Marketing). First post-grad job was De La Fuente Automotive, Inc. - San Diego.

Paglia is a nationally recognized thought leader, speaker and author on dealer CRM systems, Digital Marketing, Advertising, Social Media, Reputation Management, Talent Acquisition.

Paglia has a history of large scale implementations, including Internet Departments, Business Development Centers (BDC) and Customer Relationship Management (CRM) tactical operations. He is a well known and frequently published expert at automotive solution development requirements, CRM systems, dealer business processes, Digital Marketing value propositions along with measurement criteria for performance reporting and ROI analysis.


- 1986 San Diego: Paglia pioneers "Internet Leads" using Bulletin Board Systems (BBS) with first public ISP (CompuServe).

- 1997 San Antonio; Red McCombs Automotive

- 1999 Philadelphia: Cyber Car Internet Sales process consulting for Ford, Honda, Toyota, Mercedes-Benz, Subaru and Nissan dealers.

- 2000 Houston: Developed Toyota eCertified dealer program for Gulf States Toyota (GST) 5 State Region.

- 2001 Torrance: Led national dealer consulting and orientation program for Honda's Interactive Network (iN) system roll-out.

- 2002 Montvale: Proposed, designed and executed "StarLeads" ILM program for 322 Mercedes-Benz dealers.

- 2003 Detroit: Led development and training of 50+ consultants that executed 600+ Ford dealership BDC implementations.

- 2005 to 2007 Phoenix: Ralph leads single point GM dealer team that sells more units (4,200+) using digital marketing in 1 year than any other dealership had ever sold (before or since).

- 2007 Chicago: Ralph accepts ADP Dealer Services position; Director - Digital Marketing. His first initiative results in ADP Digital Advertising.

- 2007 Phoenix: Paglia builds and launches automotive social network at as a "Professional Community" which becomes industry's most popular at 15,000+ Visitors/Month.

- 2008 Dearborn: Secures Ford contract to develop the Ford Lincoln Mercury Digital Advertising (FLMDA) Program for Dealers

- 2008 Dearborn: Secures national Digital Marketing Consulting contract from Ford Motor Company

- 2008 Dearborn: Secures development funding for Ford Social Media Marketing and Reputation Management dealer program

- 2009 Dearborn: Presents Ford with performance differential of Ford regions using ADP to secure 100% increase in 2009 revenue

- 2009 Dearborn: Proposes/wins 2010 Ford DMC and FLMDA Programs that include Tier 3 Social Media Marketing and Reputation Management

- 2010 Scottsdale: Strategic ASU alliance to open ADP's SkySong Social Media Operations Center
CAR DEALER or OEM Website you recommend (ie;
Social Media, Network or Blog site you recommend (ie;
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie;
YOUR Twitter profile, or one you recommend (ie;
YOUR Facebook Profile/Page
YOUR YouTube Channel, or one you recommend (ie;
The Cobalt Group, String Automotive
INTERNET LEAD Suppliers You are using now, or in the past
Dealix, Autobytel, AutoUSA
Not Applicable
Used Car Inventory Management Solutions You Have Used

Ralph Paglia's MyBlogLog Social Media Account Aggregator Widget

View Ralph Paglia's profile on LinkedIn  
Ralph Paglia

Ralph Paglia
Ralph Paglia
Create Your Badge

Ralph Paglia | Create Your Badge


Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

William B. Terry
Rated by Super Lawyers

loading ...

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......



ADM Professional Services
Phone Consultation
Topic or Issue:

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2020   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service