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Ralph Paglia
  • 52, Male
  • Las Vegas, NV
  • United States
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Automotive Consumer Trends For 2015

Posted on January 8, 2015 at 9:30pm 1 Comment

 

Ralph Paglia - Inventor of Internet Leads - President; Automotive Media Partners, LLC

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At 7:23am on January 19, 2015, Bobby said…

At 10:50am on December 17, 2014, Kevin C Kempff Sr. said…

Ralph,

   I have just moved from a Ford dealership, to a Chevy/GMC/Buick/Cadillac store. I was assigned the duty of trying to add some lead source companies, to help generate more internet business.  I was hired to specifically help build up the Internet Department, in Picayune, Ms.  What do you suggest? I appreciate the invite, and look forward to learn many new strategies, towards the road to success.  

Thank you,

Kevin

kajun327@aol.com

At 1:09pm on November 24, 2014, Sylvain Amiot said…

Thank you. Hoping to learn a lot here.

At 4:16am on November 6, 2014, Jason Kurker said…

Ralph,

   Thank you for the invite.

Jason

At 6:51am on October 20, 2014, Alexander Lau said…

The corporate clowns, using hipster graduates have once again deleted my statements on their services. 

http://www.automotivedigitalmarketing.com/profiles/blogs/tis-the-season-for-declining-organic-search-traffic

At 6:21pm on September 26, 2014, Tom Gorham said…

Stay cool Ralph.  You're an inspiration!

At 10:25am on September 17, 2014, Jason Silberberg said…

Hi Ralph, Good connecting with you. Let me know when you have some time to speak.

Best,

Jason

310-754-6363

At 4:08pm on September 11, 2014, Rj Lancaster said…

Thank you for the add! Look forward to being here.

At 6:28am on September 2, 2014, Charles Rubino said…

Ralph, thank you for connecting with me on ADM. Such a great platform!

At 9:07am on August 8, 2014, Ryan Leslie said…

Thank you for your time yesterday Ralph. You are truly a gentleman and a tremendous asset to all who know you! I can't thank you enough for sharing your professional opinion and offering your personal friendship. You are a unique entity in this industry Ralph and I'm proud to call you a friend.

Ryan

At 8:45am on August 2, 2014, Ayrrion Boxton said…

Hey Ralph!  Thanks for adding me here. I'm excited about what's in store for me on ADM.

At 6:29am on August 2, 2014, Brian Bennington said…

Thanks Ralph! It's good to be back, even though I was only "gone" for four days.  I was surprised to see your "friend request" this early on a Saturday morning.  Considering this is the end of my Friday work day, your message made a nice finish, especially with a little Eric Burdon & The Animals as background to my writing you.  By the way, your help earlier this week was much appreciated!

At 8:18am on July 24, 2014, SPONTBOX said…

Thanks Ralph.  But I think the complaint might be coming from one person.  I represent a company not just a person.  Is that a problem?

At 7:00am on July 1, 2014, Mike Elliott said…

Hi Ralph,I have a question about posting protocol. Would you please email me when you can? THX

At 9:35am on April 21, 2014, Cecil Helton said…

Thanks, Ralph! 

At 12:50pm on April 18, 2014, Robert Anderson said…

Hi Ralph,

Thanks for reaching out!

Robert

At 6:12am on October 21, 2013, Stephen Jeske said…

Thanks for the welcome Ralph! :)

At 4:49am on October 19, 2013, Ken Lees said…

Ralph, great to "re-connect"....let's chat soon -- please call at your convenience, would enjoy catching up!  757 375 8198

At 9:39pm on September 11, 2013, Dennis Yu said…

Ralph-- that's perfect. I get into Vegas Saturday evening at 5:25 pm. 
So pick any time that evening or any time on Sunday!

At 5:02pm on September 11, 2013, Dennis Yu said…

Ralph-- for sure.Thanks for being so welcoming. I'm in Vegas this weekend if you're around!

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David Tokarsky and Ralph Paglia are now friends
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Alexander Lau commented on Ralph Paglia's group Content Marketing
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Content Marketing

What is Content Marketing?Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable customer…See More
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Ralph Paglia posted a blog post

NADA Convention from a Local San Francisco Perspective

National Auto Dealers Association convention sweeps into San Francisco with industry on a roll By at…See More
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NADA Convention at Moscone Center

January 22, 2015 to January 25, 2015
Jan 22
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car-buyer-mobile-device-shopping-activities

"whose survey? rat bastards didn't include chat LOL"
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NADA Convention at Moscone Center

January 22, 2015 to January 25, 2015
Jan 22
Ralph Paglia replied to James A. Ziegler's discussion CRM DOMINATION IN AUTO RETAILING
"There is no doubt that the combination of consumers adopting social networks and mobile devices, along with the effectiveness of spam filters has changed the landscape around automotive CRM practices... and those that are effective versus those that…"
Jan 21
Ralph Paglia commented on J.D. Rucker's blog post Why 'Irrelevant' Content on a Dealer's Website is Relevant
"This should be part of a dealer's Content Marketing Strategy... The bottom line is that the right fascinating content with high value images and/or video is going to attract attention and interest from a dealer's target audience."
Jan 21
Ron Baker joined Ralph Paglia's group
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Content Marketing

What is Content Marketing?Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable customer…See More
Jan 21
Big Tom LaPointe might attend Ralph Paglia's event
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Automotive Customer Loyalty and Retention Conference at Rosen Shingle Creek Resort | Orlando, FL

March 24, 2015 to March 26, 2015
The Automotive Customer Loyalty and Retention ConferenceMarch 24-26, 2015 | Rosen Shingle Creek Resort | Orlando, FL Automotive dealerships, along with many other service oriented industries, have begun to fully recognize the importance of customer loyalty and retention. It’s simply not enough anymore to send customers…See More
Jan 19
Jon Lamb is attending Ralph Paglia's event
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Automotive Customer Loyalty and Retention Conference at Rosen Shingle Creek Resort | Orlando, FL

March 24, 2015 to March 26, 2015
The Automotive Customer Loyalty and Retention ConferenceMarch 24-26, 2015 | Rosen Shingle Creek Resort | Orlando, FL Automotive dealerships, along with many other service oriented industries, have begun to fully recognize the importance of customer loyalty and retention. It’s simply not enough anymore to send customers…See More
Jan 19
Ralph Paglia posted an event
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Automotive Customer Loyalty and Retention Conference at Rosen Shingle Creek Resort | Orlando, FL

March 24, 2015 to March 26, 2015
The Automotive Customer Loyalty and Retention ConferenceMarch 24-26, 2015 | Rosen Shingle Creek Resort | Orlando, FL Automotive dealerships, along with many other service oriented industries, have begun to fully recognize the importance of customer loyalty and retention. It’s simply not enough anymore to send customers…See More
Jan 18

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Ralph Paglia

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Car Dealer, Dealership Manager, Dealership Sales Professional, Dealership Marketing Professional - Tier 3, Fixed Operations Professional, OEM Supplier, OEM Marketing Professional - Tier 1, Dealership Supplier, Dealership Solution Provider, Dealer Advertising Association - Tier 2, Consultant, Advertising Agency, Marketing Services Provider, Technology Professional, Media or Journalist, OTHER
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REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
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YOUR Email address for business contacts
RPaglia@gmail.com
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505-301-6369
Select All franchises/brands you are associated with
7-Chevrolet, 13-Ford, 15-Honda, 30-Mercedes-Benz, 43-Toyota, 44-OEM Certified Used Vehicles, 46-Volkswagen
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Ralph Paglia

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What will YOU contribute to the ADM Community?
Automotive Social Media Marketing
Current Position: President - Automotive Media Partners, LLC

From 2007 through 2010, Paglia was responsible for ADP Digital Marketing Business Development. He established key strategic partnerships with Car Companies, Dealer Groups and Digital Marketing enterprises such as Google, Yahoo!, DoubleClick, Specific Media, Jumpstart Automotive Media, KnowEm, Ning, TubeMogul, Network Solutions, DealerRater, Facebook, Presto Reviews, J. D. Power and Associates, Digital Dealer Conference, Cars.com, CBS, Ford, Kia, Toyota, Hyundai and others.

At Tier10 Marketing, Paglia has created significant revenue growth from new solutions to accelerate vehicle, parts and service sales using digital marketing, social media and reputation management strategies and tactics.

Prior to Tier10, Paglia created new businesses for ADP such as Digital Advertising, OEM Digital Marketing Consulting, and Social Media Reputation Management.

EDUCATION
After earning his Bachelor of Science Degree in Business Administration from Valparaiso University, Paglia went to SUNY-Buffalo for his Masters in Business Administration (MBA), specializing in Marketing. His first job after graduate school was with De La Fuente Automotive, Inc. in San Diego.

AUTOMOTIVE
Since then Paglia has become a nationally recognized thought leader, speaker and author on automotive CRM systems, Digital Marketing Strategy and Internet Sales Management.

Paglia has a remarkable history of large scale implementation of Internet Sales Departments, Business Development Centers (BDC) and Customer Relationship Management (CRM) tactical operations. He is a well known and frequently published expert at automotive solution development requirements, CRM systems, dealer business processes, Digital Marketing value propositions along with measurement criteria for performance reporting and ROI analysis.

HIGHLIGHTS

- 1986 San Diego: Paglia pioneers "Internet Leads" using Bulletin Board Systems (BBS) with first public ISP (CompuServe).

- 1997 San Antonio; Red McCombs Automotive

- 1999 Philadelphia: Cyber Car Internet Sales process consulting for Ford, Honda, Toyota, Mercedes-Benz, Subaru and Nissan dealers.

- 2000 Houston: Developed Toyota eCertified dealer program for Gulf States Toyota (GST) 5 State Region.

- 2001 Torrance: Led national dealer consulting and orientation program for Honda's Interactive Network (iN) system roll-out.

- 2002 Montvale: Proposed, designed and executed "StarLeads" ILM program for 322 Mercedes-Benz dealers.

- 2003 Detroit: Led development and training of 50+ consultants that executed 600+ Ford dealership BDC implementations.

- 2005 to 2007 Phoenix: Ralph leads single point GM dealer team that sells more units (4,200+) using digital marketing in 1 year than any other dealership had ever sold (before or since).

- 2007 Chicago: Ralph accepts ADP Dealer Services position; Director - Digital Marketing. His first initiative results in ADP Digital Advertising.

- 2007 Phoenix: Paglia builds and launches automotive social network at www.AutomotiveDigitalMarketing.com as a "Professional Community" which becomes industry's most popular at 15,000+ Visitors/Month.

- 2008 Dearborn: Secures Ford contract to develop the Ford Lincoln Mercury Digital Advertising (FLMDA) Program for Dealers

- 2008 Dearborn: Secures national Digital Marketing Consulting contract from Ford Motor Company

- 2008 Dearborn: Secures development funding for Ford Social Media Marketing and Reputation Management dealer program

- 2009 Dearborn: Presents Ford with performance differential of Ford regions using ADP to secure 100% increase in 2009 revenue

- 2009 Dearborn: Proposes/wins 2010 Ford DMC and FLMDA Programs that include Tier 3 Social Media Marketing and Reputation Management

- 2010 Scottsdale: Strategic ASU alliance to open ADP's SkySong Social Media Operations Center
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.KenGrodyFord.com
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://www.AutomotiveSocial.com
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://www.Edmunds.com
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.twitter.com/RalphPaglia
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.Facebook.com/RPaglia
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/RalphRPaglia
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
The Cobalt Group, String Automotive
INTERNET LEAD Suppliers You Have Experience Using
Dealix, Autobytel, AutoUSA
DEALER MANAGEMENT SYSTEM (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Use
CarGigi

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