Automotive Digital Marketing Professional Community

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Ralph Paglia's ADM Friends

  • DAVID J KLAIBER
  • Cyndie Farrow
  • Omara Spriggs
  • Holly Brown
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  • Andrea Corum
  • J Todd Stainbrook
  • Maureen Condon
  • Eugene Shakirov
  • Rafiqul Islam
  • Peter Martin
  • Rick White
  • Dan Jonuska
  • Linn Boyd
  • Barbie Bailey Seaton

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ADM Member Reception at NADA at The Pub at the Monte Carlo Hotel

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February 3, 2012 from 6pm to 9pm
ADM Professional Community Member Reception at 2012 NADA Convention and Exposition will be from 6:00 PM to 9:00 PM on Friday at the "The Pub" inside the Monte Carlo Hotel and Casino.Many thanks to Brian Pasch, PCG Digital Marketing and the other sponsors for supporting this event and securing the venue...Monte Carlo Resort &…See More
Christy Roman is attending Ralph Paglia's event 3 minutes ago
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ADM Member Reception at NADA at The Pub at the Monte Carlo Hotel

Thumbnail
February 3, 2012 from 6pm to 9pm
ADM Professional Community Member Reception at 2012 NADA Convention and Exposition will be from 6:00 PM to 9:00 PM on Friday at the "The Pub" inside the Monte Carlo Hotel and Casino.Many thanks to Brian Pasch, PCG Digital Marketing and the other sponsors for supporting this event and securing the venue...Monte Carlo Resort &…See More
Keith Theisen might attend Ralph Paglia's event 8 hours ago
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Ralph Paglia is now friends with Omara Spriggs and Cyndie Farrow 11 hours ago
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Chad Collier commented on Ralph Paglia's group 'GroupCars'
GroupCars named a finalist for Stevie Awards for Sales and Customer Service
15 hours ago
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Ralph Paglia commented on Michael Correra's photo
Mike, thank you for giving Daymond Decker, Mike Clemen and myself such a warm and gracious welcome at DCH Gardena Honda on Thursday... We are eager and excited to be working with you and your team.  As we move forward, work as a team on…
yesterday
 

Ralph Paglia is VP at Tier10 Marketing and the Inventor of Internet Sales Leads for Car Dealers!

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At 12:47pm on January 26, 2012, Omara SpriggsOmara Spriggs said…

Hello Ralph, 

 I don't know if you remember me but I worked with you and the Daly brothers at Courtesy Chevrolet back in 2006-2007

My name is Omara Spriggs. It is funny that I should find this page cause I have actually been trying to get ahold of you and even called Courtesy just to find out you were no longer with them. I am looking forward to learning alot from this page as now I run my own Internet Department in Iowa City, IA. I would love to hear from you

 

At 12:12pm on December 27, 2011, Joseph NovielloJoseph Noviello said…

Hi Ralph, it is really good to be back on the ADM site again after a long hiatus. I see many good things have changed on the ADM site over the years. I was one of the first members when you launched. It's exciting to see the growth...congrats!

At 12:44pm on December 21, 2011, Used Car RickyUsed Car Ricky said…

Ralph, just wanted to drop you a line

At 8:09am on December 21, 2011, Christopher NiemirChristopher Niemir said…

Hi Ralph,

            I just read where Honda might sanction dealers if they continue on with True Car. Honda says it puts other Honda dealers in competition with each other rather than other brands. They say the results are "cheapening" Honda's Brand.

At 10:42am on December 12, 2011, Brian RoweBrian Rowe said…

Hi Ralph, thanks for the add and providing this great forum.  Im a new BDC manager and got the chance to attend your session at Digital Dealer in Vegas. Im looking forward to learning as much as I can from members here!

At 6:07pm on December 10, 2011, Terry LancasterTerry Lancaster said…

Hey, Ralph... Thanks for providing a forum for the TrueCar debate... This is quite a show!

At 12:15pm on December 8, 2011, Jeff SilvermanJeff Silverman said…

fabulous!

At 11:05am on December 7, 2011, Anne M KleinAnne M Klein said…

Hi Ralph!  Nice to connect with you.

At 8:26pm on December 5, 2011, John GiamalvoJohn Giamalvo said…

Thanks Ralph,

Looking forward to doing it again soon.

Wishing you and your the best for the holidays!

Johnny G

At 10:14am on December 5, 2011, Tom GorhamTom Gorham said…

Hi Ralph,  I was a little bit surprised by your evaluation of Apple's reviews.  When you say we don't have enough 3 or 4 star reviews, that suggests that we have control over what people say.  It suggests that I don't practice what I preach. 

Now I am not a dealer, I am an employee of a dealer so I don't have absolute control over what we do here at Apple, but so far, we follow what I talk about online.  Even if we didn't, it would not change my opinion.

Keith even wrote me and asked how we get such good reviews without doing them in-house.  Why is good customer service and relations so unbelievable?  I didn't create our reputation; I am lucky enough to be able to market it.

I would not be able to work for a dealer and do the same thing if I had to cover up poor customer service.  I would have to turn to an outside company to do it for me.

I am fearful that my sincere belief comes across as condescending.  I certainly don't intend it that way.

Tom

ADM Profile Information

Enter Name of Your Dealership, Business or Employer:
Automotive Marketing
Ralph Paglia
Auto Industry Business Segment or Affiliation (check all that apply):
Car Dealer, Dealership Manager, Dealership Sales Professional, Dealership Marketing Professional - Tier 3, OEM Marketing Professional - Tier 1, Dealer Advertising Association - Tier 2, Dealership Supplier, OEM Supplier, Advertising Agency, Marketing Services Provider, Consultant, Technology Professional, Media or Journalist, Fixed Operations Professional, Dealership Solution Provider, OTHER
REQUIRED: Primary URL for YOUR Business Website or Blog (example; www.CourtesyChev.com)
http://www.Tier10Marketing.com
OPTIONAL: Email Listing for ADM Members interested in doing business:
RPaglia@gmail.com
REQUIRED: Your Business Phone Number for Members:
1-505-301-6369
OPTIONAL: Your Mobile Phone Number for ADM members:
1-505-301-6369
If affiliated with a Dealer or OEM, please check franchise you are associated with:
1-Acura, 3-Audi, 4-BMW, 5-Buick, 6-Cadillac, 7-Chevrolet, 8-Chrysler, 9-Dodge, 11-Fiat, 13-Ford, 14-GMC, 15-Honda, 16-Hyundai, 17-Infiniti, 20-Jeep, 21-Kia, 24-Lexus, 25-Lincoln, 29-Mazda, 30-Mercedes-Benz, 33-Nissan, 35-Porsche, 38-Scion, 40-Subaru, 43-Toyota, 44-OEM Certified Used Vehicles, 46-Volkswagen, 47-Volvo
This is a Professional Community, please describe YOUR Value Proposition... Why does anyone do business with you?

By DigitalRalph.com www.SEMDealer.com
My Edmunds CarSpace Profile
Ralph Paglia Blogger Site 1
Ralph Paglia Blogger Site 2
Ralph Paglia Dealer Blogger Site 3
Ralph Paglia Typepad Website 1
Ralph Paglia Wordpress Website 1
Wards Dealer Article on Ralph Paglia
First Dealix Interview with Ralph Paglia
Second Dealix Interview with Ralph Paglia
Digital Dealer Magazine with Ralph Paglia as Cover Story
J. D. Power Online Automotive Review with Ralph Paglia Suggestions ...
Ralph Paglia's MySpace Social Networking Site
Ralph Paglia's Flickr Web Addresses:
My Flickr Photostream
My Flickr Profile
My Facebook Profile

>
View Ralph Paglia (rpaglia@gmail.com)'s profile on LinkedIn
What interesting insights can you contribute to the ADM Community? Are you PASSIONATE about anything? Tell us who you REALLY are!
Automotive Social Media Marketing
Current Position: Vice President - Digital; Tier10 Marketing

From 2007 through 2010, Paglia was responsible for ADP Digital Marketing Business Development. He established key strategic partnerships with Car Companies, Dealer Groups and Digital Marketing enterprises such as Google, Yahoo!, DoubleClick, Specific Media, Jumpstart Automotive Media, KnowEm, Ning, TubeMogul, Network Solutions, DealerRater, Facebook, Presto Reviews, J. D. Power and Associates, Digital Dealer Conference, Cars.com, CBS, Ford, Kia, Toyota, Hyundai and others.

At Tier10 Marketing, Paglia has created significant revenue growth from new solutions to accelerate vehicle, parts and service sales using digital marketing, social media and reputation management strategies and tactics.

Prior to Tier10, Paglia created new businesses for ADP such as Digital Advertising, OEM Digital Marketing Consulting, and Social Media Reputation Management.

EDUCATION
After earning his Bachelor of Science Degree in Business Administration from Valparaiso University, Paglia went to SUNY-Buffalo for his Masters in Business Administration (MBA), specializing in Marketing. His first job after graduate school was with De La Fuente Automotive, Inc. in San Diego.

AUTOMOTIVE
Since then Paglia has become a nationally recognized thought leader, speaker and author on automotive CRM systems, Digital Marketing Strategy and Internet Sales Management.

Paglia has a remarkable history of large scale implementation of Internet Sales Departments, Business Development Centers (BDC) and Customer Relationship Management (CRM) tactical operations. He is a well known and frequently published expert at automotive solution development requirements, CRM systems, dealer business processes, Digital Marketing value propositions along with measurement criteria for performance reporting and ROI analysis.

HIGHLIGHTS

- 1986 San Diego: Paglia pioneers "Internet Leads" using Bulletin Board Systems (BBS) with first public ISP (CompuServe).

- 1997 San Antonio; Red McCombs Automotive

- 1999 Philadelphia: Cyber Car Internet Sales process consulting for Ford, Honda, Toyota, Mercedes-Benz, Subaru and Nissan dealers.

- 2000 Houston: Developed Toyota eCertified dealer program for Gulf States Toyota (GST) 5 State Region.

- 2001 Torrance: Led national dealer consulting and orientation program for Honda's Interactive Network (iN) system roll-out.

- 2002 Montvale: Proposed, designed and executed "StarLeads" ILM program for 322 Mercedes-Benz dealers.

- 2003 Detroit: Led development and training of 50+ consultants that executed 600+ Ford dealership BDC implementations.

- 2005 to 2007 Phoenix: Ralph leads single point GM dealer team that sells more units (4,200+) using digital marketing in 1 year than any other dealership had ever sold (before or since).

- 2007 Chicago: Ralph accepts ADP Dealer Services position; Director - Digital Marketing. His first initiative results in ADP Digital Advertising.

- 2007 Phoenix: Paglia builds and launches automotive social network at www.AutomotiveDigitalMarketing.com as a "Professional Community" which becomes industry's most popular at 15,000+ Visitors/Month.

- 2008 Dearborn: Secures Ford contract to develop the Ford Lincoln Mercury Digital Advertising (FLMDA) Program for Dealers

- 2008 Dearborn: Secures national Digital Marketing Consulting contract from Ford Motor Company

- 2008 Dearborn: Secures development funding for Ford Social Media Marketing and Reputation Management dealer program

- 2009 Dearborn: Presents Ford with performance differential of Ford regions using ADP to secure 100% increase in 2009 revenue

- 2009 Dearborn: Proposes/wins 2010 Ford DMC and FLMDA Programs that include Tier 3 Social Media Marketing and Reputation Management

- 2010 Scottsdale: Strategic ASU alliance to open ADP's SkySong Social Media Operations Center
Enter URL of DEALER Website you recommend (example; www.DriveTheBest.com)
http://www.BrickellHonda.com
Enter URL of OEM site you recommend (example; www.FordVehicles.com)
http://www.FiestaMovement.com
Enter URL of any Social Media site you recommend (example; www.AnciraCommunity.com)
http://www.AutomotiveSocial.com
Enter URL of a Dealer INVENTORY ADVERTISING site you recommend (example; www.Cars.com)
http://www.Cars.com
Enter URL of your TWITTER profile, or one you recommend following (twitter.com/ADMcommunity)
http://www.twitter.com/RalphPaglia
Enter URL of your Facebook Profile/Page, or one you recommend (example; facebook.com/ADMcommunity)
http://www.Facebook.com/RPaglia
Enter URL of your YouTube Channel, or one you recommend (youtube.com/AutoDigitalMarketing)
http://www.youtube.com/RalphPaglia
Check DEALER WEBSITE PROVIDERS that you have direct experience with:
ADP Dynamic Websites, Automark, Reynolds Web Solutions, BZ Results, Liquid Motors, Autofuse, The Cobalt Group, Dealer.com, Dealerskins, Izmocars, TK Carsites, eCarList, DealerImpact, Fresh Start Studio, YourCarLot.com, VinSolutions.com, Gumiyo, Clickmotive, DealerFire, Other
Check all INTERNET LEAD PROVIDERS You have direct experience with:
Dealix, Autobytel, AutoUSA, iMotors, Liquid Motors, Autotropolis, Reply, Automotive.com, Jumpstart, ACE, Auto Lead Exchange, AutoNetUSA, CaptainAutoQuote, CarLoans.com, CarPrices.com, CarPriceUSA.com, Cars.com NewLeadsPlus, CarsDirect.com, CarSmart, CUDL Autosmart, Customer Funding, DealerLink, DriverLoans, High Yield Leads, Ideal Auto Marketing, InvoiceDealers.com, MotorAlley, NewCars.com, Next Phase media, PriceWheels, Tiburon Media, United Auto Finance, OTHERS
Select DEALER MANAGEMENT SYSTEM (DMS) You currently, or most frequently use:
ADP, Reynolds ERA, Reynolds Power (UCS)
Select all Vehicle Inventory Management Solutions You Have Used:
HomeNet, AAX, vAuto, vinSolutions, Liquid Motors, My Crystal Ball, The Magic 8 Ball, Whatever the Used Car Manager thinks he can steal the trade-in for, OTHER, My Used Car Manager's Fantasies...

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Ten Laws of Facebook Advertising

Posted on December 23, 2011 at 8:30am 0 Comments

 
 
 

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