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Big Data In Action

Posted on April 29, 2014 at 10:00am 1 Comment

 

Ralph Paglia - Inventor of Internet Leads - President; Automotive Media Partners, LLC

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At 10:25am on September 17, 2014, Jason Silberberg said…

Hi Ralph, Good connecting with you. Let me know when you have some time to speak.

Best,

Jason

310-754-6363

At 4:08pm on September 11, 2014, Rj Lancaster said…

Thank you for the add! Look forward to being here.

At 6:28am on September 2, 2014, Charles Rubino said…

Ralph, thank you for connecting with me on ADM. Such a great platform!

At 9:07am on August 8, 2014, Ryan Leslie said…

Thank you for your time yesterday Ralph. You are truly a gentleman and a tremendous asset to all who know you! I can't thank you enough for sharing your professional opinion and offering your personal friendship. You are a unique entity in this industry Ralph and I'm proud to call you a friend.

Ryan

At 8:45am on August 2, 2014, Ayrrion Boxton said…

Hey Ralph!  Thanks for adding me here. I'm excited about what's in store for me on ADM.

At 6:29am on August 2, 2014, Brian Bennington said…

Thanks Ralph! It's good to be back, even though I was only "gone" for four days.  I was surprised to see your "friend request" this early on a Saturday morning.  Considering this is the end of my Friday work day, your message made a nice finish, especially with a little Eric Burdon & The Animals as background to my writing you.  By the way, your help earlier this week was much appreciated!

At 8:18am on July 24, 2014, SPONTBOX said…

Thanks Ralph.  But I think the complaint might be coming from one person.  I represent a company not just a person.  Is that a problem?

At 7:00am on July 1, 2014, Mike Elliott said…

Hi Ralph,I have a question about posting protocol. Would you please email me when you can? THX

At 9:35am on April 21, 2014, Cecil Helton said…

Thanks, Ralph! 

At 12:50pm on April 18, 2014, Robert Anderson said…

Hi Ralph,

Thanks for reaching out!

Robert

At 6:12am on October 21, 2013, Stephen Jeske said…

Thanks for the welcome Ralph! :)

At 4:49am on October 19, 2013, Ken Lees said…

Ralph, great to "re-connect"....let's chat soon -- please call at your convenience, would enjoy catching up!  757 375 8198

At 9:39pm on September 11, 2013, Dennis Yu said…

Ralph-- that's perfect. I get into Vegas Saturday evening at 5:25 pm. 
So pick any time that evening or any time on Sunday!

At 5:02pm on September 11, 2013, Dennis Yu said…

Ralph-- for sure.Thanks for being so welcoming. I'm in Vegas this weekend if you're around!

At 5:13am on September 9, 2013, Big Tom LaPointe said…

looks like you're back at the helm. hope all is well for you and welcome back :D

At 11:58am on August 1, 2013, Patty VanDyke said…

Hi Ralph,

I just read your email from yesterday regarding your health.  I don't know you personally ... but I want to wish you STRENGTH, POSITIVITY and FAITH in your endeavor.  What you think, then believe is what you'll become.

 Be strong ...

 Patty  :)

At 6:19am on August 1, 2013, Joe Pistone said…

Ralph,

What a bold expression. You are not alone. Be strong. Be well. I know I speak for most of us in the Automotive Community when I say that you are in our hearts and prayers for a thorough healing of mind and body.

 

Warmest Regards,

Joe Pistone

At 8:13am on June 26, 2013, Dave Leash said…

Thanks for the invite Ralph! Were looking to put together a mobile marketing program that will change the way dealers think about mobile. Also 5% of the net sales will go to benefit American Vets. Our revised website will be completed next week and will have more detail on what we do. 

Thanks again! 

At 8:20pm on May 2, 2013, Ralph Paglia said…
At 6:00pm on April 29, 2013, Amy Eddins Hughes said…

Thanks for reaching out Ralph. I look forward to an introduction soon. Everyone at String speaks so highly of you.

Latest ADM Activity - Click "More" at bottom!

Angel Fadrik and Ralph Paglia are now friends
4 hours ago
Ralph Paglia's 13 photos were featured
19 hours ago
Jason Silberberg left a comment for Ralph Paglia
"Hi Ralph, Good connecting with you. Let me know when you have some time to speak. Best, Jason 310-754-6363"
Wednesday
Ralph Paglia posted a blog post

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Sep 15
Louie Baur replied to Ralph Paglia's discussion Social Media Marketing Strategy: Defining the Functional Requirements for Car Dealers
"Wow this is an awesome post Ralph!"
Sep 14
Louie Baur commented on Ralph Paglia's blog post Facebook Ad Conversion Measurement: Optimize Dealership Ads for Lead Conversion
"Good post Ralph. It is all about the tracking pixels and Roi on facebook now for sure!"
Sep 14
Ralph Paglia posted a blog post

Facebook Ad Conversion Measurement: Optimize Dealership Ads for Lead Conversion

Facebook Advertising Conversion TrackingThis campaign management tool from Facebook can be used by car dealers to optimize your dealership's Facebook ads for website conversions and measure your cost per lead, then calculate a campaign ROI...OverviewConversion measurement allows you to measure the return…See More
Sep 13
Dennis Yu replied to Ralph Paglia's discussion Social Media Marketing Strategy: Defining the Functional Requirements for Car Dealers
"Ralph-- bravo! That's a LOT of effort to put into this forum post. Now we all just need to crank through these checklist items-- ourselves and with the help of consultants."
Sep 12
Quincy S McMurphy commented on Ralph Paglia's video
Thumbnail

Sales Meeting From Hell - Example of a "Sales Prevention Manager" in Action

"To make a long story short, THERE IS NO EXCUSE FOR THIS GUY'S BEHAVIOR, PERIOD."
Sep 12
Quincy S McMurphy commented on Ralph Paglia's video
Thumbnail

Sales Meeting From Hell - Example of a "Sales Prevention Manager" in Action

"After being in this business for 18 years plus overtime, I am appalled that any auto dealer would have a manager who acts like this! Any owner who has a manager that acts like this imbecile and belittles people needs a wakening. People like this can…"
Sep 12
Alexander Lau commented on Ralph Paglia's blog post Which Review and Ratings Sites Should My Car Dealership Use?
"USE YOUR OWN! Here is a nice product. Add this review plugin to any platform (with an additional of a simple script) and they've already had success in automotive. Perfect for VDPs (with some customization) or showroom…"
Sep 12
Alexander Lau commented on Ralph Paglia's video
Thumbnail

Ralph Paglia - Module 08 - Negative Reviews

"Here is a nice product. Add this review plugin to any platform (with an additional of a simple script) and they've already had success in automotive. Perfect for VDPs (with some customization) or showroom…"
Sep 12
Rj Lancaster left a comment for Ralph Paglia
"Thank you for the add! Look forward to being here."
Sep 11
Ralph Paglia commented on Richard Holland's blog post Are You Prepared For More Service Business?
"If there is one overall most important marketing lesson of the last 4 years, it is that a dealership's service department is capable of becoming the most profitable source of new and used car sales of any marketing strategy...  Last month…"
Sep 11
Ralph Paglia's blog post was featured

How To Use The Internet To Get Yourself Fired

Using The Web To Destroy Your Career...10 computer-related mistakes that can cost a careerEdited and adapted from the above titled article written by…See More
Sep 11
Michael is attending Ralph Paglia's event

The Dealership Metrics that Win Championships at Link Provided Upon Registration

September 18, 2014 from 10am to 11am
The Dealership Metrics that Win ChampionshipsAt the end of the day, what matters is how many cars you sell. So when it comes down to measuring your advertising performance, the only numbers you should care about are the ones that have been proven to lead to a…See More
Sep 9
Ralph Paglia posted a video

Kaspersky Lab's David Jacoby on Social Engineering

Kaspersky Lab Senior Security Researcher, David Jacoby talks about countering social engineering in an office environment. Protecting your company from attac...
Sep 7
Ralph Paglia posted a blog post

How To Use The Internet To Get Yourself Fired

Using The Web To Destroy Your Career...10 computer-related mistakes that can cost a careerEdited and adapted from the above titled article written by…See More
Sep 7
Rae Selvey commented on Ralph Paglia's blog post Edmunds 2013 Car Shopping Trends Report
"Hi Ralph,  I just came across this post -Thanks for sharing.  I wanted to update with the latest info we have.  Here's a link to download our 2014 Car Shopping Trends Report along with much more info as well, if you'd like.…"
Sep 5

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What will YOU contribute to the ADM Community?
Automotive Social Media Marketing
Current Position: President - Automotive Media Partners, LLC

From 2007 through 2010, Paglia was responsible for ADP Digital Marketing Business Development. He established key strategic partnerships with Car Companies, Dealer Groups and Digital Marketing enterprises such as Google, Yahoo!, DoubleClick, Specific Media, Jumpstart Automotive Media, KnowEm, Ning, TubeMogul, Network Solutions, DealerRater, Facebook, Presto Reviews, J. D. Power and Associates, Digital Dealer Conference, Cars.com, CBS, Ford, Kia, Toyota, Hyundai and others.

At Tier10 Marketing, Paglia has created significant revenue growth from new solutions to accelerate vehicle, parts and service sales using digital marketing, social media and reputation management strategies and tactics.

Prior to Tier10, Paglia created new businesses for ADP such as Digital Advertising, OEM Digital Marketing Consulting, and Social Media Reputation Management.

EDUCATION
After earning his Bachelor of Science Degree in Business Administration from Valparaiso University, Paglia went to SUNY-Buffalo for his Masters in Business Administration (MBA), specializing in Marketing. His first job after graduate school was with De La Fuente Automotive, Inc. in San Diego.

AUTOMOTIVE
Since then Paglia has become a nationally recognized thought leader, speaker and author on automotive CRM systems, Digital Marketing Strategy and Internet Sales Management.

Paglia has a remarkable history of large scale implementation of Internet Sales Departments, Business Development Centers (BDC) and Customer Relationship Management (CRM) tactical operations. He is a well known and frequently published expert at automotive solution development requirements, CRM systems, dealer business processes, Digital Marketing value propositions along with measurement criteria for performance reporting and ROI analysis.

HIGHLIGHTS

- 1986 San Diego: Paglia pioneers "Internet Leads" using Bulletin Board Systems (BBS) with first public ISP (CompuServe).

- 1997 San Antonio; Red McCombs Automotive

- 1999 Philadelphia: Cyber Car Internet Sales process consulting for Ford, Honda, Toyota, Mercedes-Benz, Subaru and Nissan dealers.

- 2000 Houston: Developed Toyota eCertified dealer program for Gulf States Toyota (GST) 5 State Region.

- 2001 Torrance: Led national dealer consulting and orientation program for Honda's Interactive Network (iN) system roll-out.

- 2002 Montvale: Proposed, designed and executed "StarLeads" ILM program for 322 Mercedes-Benz dealers.

- 2003 Detroit: Led development and training of 50+ consultants that executed 600+ Ford dealership BDC implementations.

- 2005 to 2007 Phoenix: Ralph leads single point GM dealer team that sells more units (4,200+) using digital marketing in 1 year than any other dealership had ever sold (before or since).

- 2007 Chicago: Ralph accepts ADP Dealer Services position; Director - Digital Marketing. His first initiative results in ADP Digital Advertising.

- 2007 Phoenix: Paglia builds and launches automotive social network at www.AutomotiveDigitalMarketing.com as a "Professional Community" which becomes industry's most popular at 15,000+ Visitors/Month.

- 2008 Dearborn: Secures Ford contract to develop the Ford Lincoln Mercury Digital Advertising (FLMDA) Program for Dealers

- 2008 Dearborn: Secures national Digital Marketing Consulting contract from Ford Motor Company

- 2008 Dearborn: Secures development funding for Ford Social Media Marketing and Reputation Management dealer program

- 2009 Dearborn: Presents Ford with performance differential of Ford regions using ADP to secure 100% increase in 2009 revenue

- 2009 Dearborn: Proposes/wins 2010 Ford DMC and FLMDA Programs that include Tier 3 Social Media Marketing and Reputation Management

- 2010 Scottsdale: Strategic ASU alliance to open ADP's SkySong Social Media Operations Center
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.KenGrodyFord.com
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://www.AutomotiveSocial.com
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://www.Edmunds.com
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Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
The Cobalt Group, String Automotive
INTERNET LEAD Suppliers You Have Experience Using
Dealix, Autobytel, AutoUSA
DEALER MANAGEMENT SYSTEM (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Use
CarGigi

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