Automotive Digital Marketing Professional Community (ADM)

Car Dealers, Internet Sales Managers and Interactive Marketing Professionals

Ralph Paglia
  • 49, Male
  • Phoenix
  • United States
  • ADP Dealer Services
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A blog post by Ralph Paglia was featured
EDITOR'S NOTE: If any readers are using this tool, I would love to hear about your experiences with it, and if you would recommend this for use by an automotive digital marketing professional working in a dealership. RP Easily find Quality Twitte…
6 hours ago
8 hours ago
John - All of us in the auto industry, and especially those of use in the digital marketing end of it should be both appreciative and supportive of what you are trying to accomplish. I wanted to make special mention of the classy and professional wa…
10 hours ago
I am not surprised that Matt Watson saw the value in adding that type of social network messaging integration to supplement email... Within the next 24 months using email as a means of primary customer contact will become less significant than conne…
11 hours ago
Chuck Dapoz is attending Ralph Paglia's event
NADA Social Marketing/Reputation Management Dealer Workshop at Orlando Convention Center Conference Rooms
February 14, 2010 from 3pm to 5pm
NADA has provided a conference room inside the convention center in Orlando for ADP to facilitate 3 types of workshops over the 3 day Saturday through Monday NADA Conference. Each of the 3 workshops subjects will be conducted twice to ensure every…
14 hours ago
Mark, I am not sure if Scarsdale Ford is supposed to be a "dumb stuff on dealer website example" but i actually kind of liked it and even tweeted some of their inventory videos which I think is a great idea the way they have it set up.
yesterday
John, Thank you for the new link and page setup, it now works fine... One question though; In your dealer advertising budget categories there was no answer choices less than "Up to 25%", is that some sort of surveying methodology? The reason I ques…
yesterday
Ralph Paglia added 2 blog posts
yesterday
 

Ralph Paglia's Automotive Digital Marketing Professional Community Page

Comment Wall (507 comments)

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At 9:23pm on February 9, 2010, Chris Fousek said…
Ralph,
Glad we could catch up recently. Hope you made it home today. You've got to read this article from the NYT now: The Man Who Looked Into Facebook's Soul The Man Who looked into Facebooks Soul Check out the links. I'll post some photo's from the Fan Anayltics Page. Let meknow wat you think.
At 9:54pm on February 6, 2010, aaron kominsky said…
Ralph I really like the new design it's great and it's viewer friendly See you in Orlando!
At 8:23pm on February 6, 2010, Grant Cardone said…
Ralph are you having something at the Ritz on Friday night? grant
At 3:09pm on February 4, 2010, Chuck Dapoz said…
Ralph, the redesign looks fab. Look forward to seeing you in Orlando.
At 2:10pm on February 4, 2010, Mike Barbara said…
Awesome upgrade your website!
At 1:55pm on February 4, 2010, Mike Barbara said…
Thanks... for the Fast Company refera !!!!!!
At 11:04am on February 2, 2010, Mark Dubis said…
Ralph, the new site looks great. See ya in Orlando.
At 8:49am on January 31, 2010, Jimmy Vee said…
Ralph,

Hey man glad I finally got my act together and got on here. Looking forward to connecting with you this year. We got lots going on and I'm sure there are ways we can work together to bring massive value to our industry.

Jimmy
At 10:40pm on January 28, 2010, James Stayton said…
Ralph,
Great to meet up with you again. I look forward to seeing what you post.
James
At 8:29am on January 27, 2010, Clarence U Romero said…
Hey Ralph, love the music on your page. LOL very unexpected. Hey giving you a heads up. Stacy Torres is a spam bot. She has been friending a bunch of people. I did see were you left her a message, and then I saw her picture on plaxo with a different name asking to connect.

Profile Information

Enter Name of Your Dealership, Business or Employer:
ADP Dealer Services
Location
Gilbert, AZ
Auto Industry Business Segment or Affiliation:
Car Dealer, Dealership Manager, Dealership Sales Professional, Dealership Marketing Professional - Tier 3, Dealership Supplier, OEM Supplier, Marketing Services Provider, Consultant, Technology Professional, Media or Journalist, Dealership Solution Provider, Car Salesman Groupie, Car Salesman Wannabe
If a Dealer, OEM, Agency or Dealership Associate, please select the brands that you are affiliated with:
Audi, Chevrolet, Ford, Honda, Jeep, Lincoln, Mercury, Nissan, Porsche, Subaru, Toyota, Volkswagen, Mercedes Benz
OPTIONAL: Email for ADM Members to contact you (to avoid spambots, this will NOT be a live link):
rpaglia@gmail.com
Your Business Phone Number:
1-505-301-6369
Your Mobile Phone Number:
1-505-301-6369
Primary URL for YOUR Business, Professional or Blog Website (example = www.ADPdigitaladvertising.com)
http://www.ADPdigitaladvertising.com
Describe YOUR Value Proposition... Why should people do business with you? (this text box OK for HTML)

By DigitalRalph.com www.SEMDealer.com
www.AutomotiveGenius.com
www.Car-Guy.com
My Edmunds CarSpace Profile
Ralph Paglia Blogger Site 1
Ralph Paglia Blogger Site 2
Ralph Paglia Dealer Blogger Site 3
Ralph Paglia Typepad Website 1
Ralph Paglia Wordpress Website 1
Request Ralph Paglia Professional Services Form
Wards Dealer Article on Ralph Paglia
Ralph Paglia Geocities Website 1
First Dealix Interview with Ralph Paglia
Second Dealix Interview with Ralph Paglia
Digital Dealer Magazine with Ralph Paglia as Cover Story
J. D. Power Online Automotive Review with Ralph Paglia Suggestions ...
Ralph Paglia's MySpace Social Networking Site
Ralph Paglia's Flickr Web Addresses:
My Flickr Photostream
My Flickr Profile
My Facebook Profile

>
View Ralph Paglia (rpaglia@gmail.com)'s profile on LinkedIn
Describe your background, where you grew up, what you are passionate about, or who you REALLY are:
Director - Digital Marketing
ADP Dealer Services


Ralph Paglia is responsible for establishing ADP business partnerships and alliances with Automotive OEM's, enterprise class National Accounts and eBusiness organizations in the automotive vertical. Business development focused on defining and providing Digital Marketing solutions to car companies and dealers that accelerate and expand success in selling vehicles, parts and services using Internet based channels, strategies and tactics.

Ralph has over 20 years of leadership in information technology enabled automotive marketing and sales strategy, along with tactical operations implementation. He is a recognized expert at development requirements, CRM and Digital Marketing value propositions along with requisite performance measurements.

- 1986 San Diego: Ralph pioneered Internet lead generation by using Bulletin Board Systems (BBS) with a charter enrollment in the first public access ISP (CompuServe). Generated the auto industry's first Internet Leads by posting vehicle offers on multiple BBS's.

- 1999 Philadelphia: Ralph was part of original start-up team that launched Cyber Car, an automotive consulting organization that implemented Internet Sales processes into Ford, Lincoln, Mercury, Volvo, Mercedes-Benz, Honda, Acura, Toyota, Nissan and Infiniti dealers thoughout North America.

- 2000 Houston: Led development of Toyota eCertified dealer development program for the Gulf States Toyota (GST) Region. Facilitated Toyota eCertified Dealer workshops for over 100 Toyota dealers.

- 2001 Torrance: Created training program, led 25 consultants in national dealer orientation program for Honda's Interactive Network (iN) system roll-out all USA Honda and Acura dealers.

- 2002 Montvale: Proposed, designed and executed in-dealership Internet Lead Management "StarLeads" program for 322 Mercedes-Benz dealers.

- 2003 Detroit: Ralph led development and trained over 50 RCS consultants to execute BDC Implementations into 600 Ford dealerships.

- 2005 to 2007 Phoenix: Ralph develops, builds and leads team that markets and sells more cars using digital marketing strategies and tactics than ever before accomplished by a single point dealership.

- 2007; March, Hoffman Estates, IL: Ralph accepts position with ADP Dealer Services. As Director - Digital Marketing Solutions. His first initiative results in website and search engine dealer advertising offered collectively as ADP Digital Advertising Solutions.

- 2007; December, Detroit, MI: Ralph secures 50% of Regional Digital Marketing Consulting work from Ford Motor Company, taking half the business away from Reynolds Consulting Services.

- 2007; December, Coventry RI: Ralph develops and builds social network to launche the "Automotive Digital Marketing Professional Community" (ADM). By end of 2009, ADM is the most popular automotive professional network with over 10,000 Unique Visitors monthly.

- 2008; January, Dearborn, MI: Ralph secures agreement with Ford Motor Company to develop the Ford Lincoln Mercury Digital Advertising (FLMDA) Program for Dealers.

- 2008; June, Dearborn, MI: Ford Motor Company dealer communications officially announces the Ford Lincoln Mercury Digital Advertising Program for Dealers. Ralph secures development funds for Ford Social Marketing and Reputation Management dealer program.

- 2008; November, Dearborn, MI: Initial 5 Ford dealers complete implementation of Social Marketing and Reputation Management system.

- 2008; December, Dearborn, MI: Ralph presents Ford with FLMDA performance differential between 8 Ford regions with RCS and the 8 Ford regions with ADP to secure 100% of 2009 DMC contract for ADP.

- 2009; October, Dearborn, MI: Ralph leads team effort at developing 2010 Ford Digital Marketing Consulting (DMC) and FLMDA Program administered by ADP. Regional DMC's grow from 16 to 23. Program includes Social Marketing and Reputation Management.
Enter URL of Your Favorite DEALER Website (example = http://www.SandersonFord.com):
http://www.AutoAves.com
Enter URL of Your Favorite Automotive Social Media example (example = www.AnciraCommunity.com):
http://www.AnciraCommunity.com
Enter URL of Your Favorite OEM site (example = www.FLMDigital.com):
http://www.FiestaMovement.com
Enter URL of Your Favorite Classified Inventory Listing site (example = www.Cars.com):
http://www.Cars.com
Enter URL of Your favorite TWITTER profile (example = www.twitter.com/ralphpaglia):
http://www.twitter.com/RalphPaglia
Enter URL of Your favorite FACEBOOK Profile or Fan page (example = www.facebook.com/RPaglia):
http://www.Facebook.com/RPaglia
Enter URL of Your favorite YOUTUBE Channel (example = www.youtube.com/AutoDigitalMarketing):
http://www.youtube.com/RalphPaglia
Select the Dealership Website providers you currently use, or have used in the past:
ADP Dynamic Websites, Automark, Reynolds Web Solutions, BZ Results, The Cobalt Group, Dealerskins, Izmocars, Fresh Start Studio, YourCarLot.com, Gumiyo, Clickmotive
Select the Internet Lead Providers You Currently Use, or have Used in the Past:
Dealix, Autobytel, AutoUSA, iMotors, Liquid Motors, Autotropolis, Reply, Automotive.com, Jumpstart, ACE, Auto Lead Exchange, AutoNetUSA, CaptainAutoQuote, CarLoans.com, CarPrices.com, CarPriceUSA.com, Cars.com NewLeadsPlus, CarsDirect.com, CarSmart, CUDL Autosmart, Customer Funding, DealerLink, DriverLoans, High Yield Leads, Ideal Auto Marketing, InvoiceDealers.com, MotorAlley, NewCars.com, Next Phase media, PriceWheels, Tiburon Media, United Auto Finance, OTHERS
Select the Dealer Management System (DMS) You Currently Use:
ADP
Select the Inventory Management or Optimization Solution You Use:
HomeNet, vAuto, vinSolutions, Liquid Motors, eCarList

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Twitter Advanced Search Operators for Finding Car Buyers





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Posted on February 8, 2010 at 7:00pm —

Ralph Paglia

Social Media Marketing Tools Available for Car Dealers; SocialOomph


EDITOR'S

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Posted on February 8, 2010 at 8:00am —

Ralph Paglia

Social Media; 30 Tips for Car Dealers





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Posted on February 7, 2010 at 1:00pm — 3 Comments

Ralph Paglia

Social Networking; Do You Follow The Pope?


Social Networking Comes of Age: Is it Mainstream if the Pope Does It?

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Posted on February 6, 2010 at 6:30pm —

Ralph Paglia

4 Essential Traits for Social Media Success in Your Career

4 Essential Traits for Social Media Success in Your Career by… Continue

Posted on February 3, 2010 at 10:36pm —

Scott Monty - Ford Social Marketing Czar

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