Automotive Digital Marketing Professional Community (ADM)
Car Dealers, Internet Sales Managers and Interactive Marketing Professionals
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Replied Mar 8
April 20, 2010 from 8pm to 11pm – Rosen Shingle Creek Hotel
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Well, except for that money thing. They want the pretty much want what we all want from social networks: to connect with people they know and trust, spend some time unwinding, and share content.

The key difference is this: affluents don't want to friend a brand on Facebook - they prefer to check out fan pages. [Then again, I feel the same way. Hmm. Maybe I qualify to be rich? I can haz affluence, plze?]
What they do prefer is a user experience on the company's website that addresses their needs. Easy navigation, helpful information, perhaps even the availability of a live chat to answer any questions that might not be apparent solely through the navigation. Ultimately, I think they value their time and don't want to waste it with updates that aren't central to what they need. They want content that is relevant to them at the right point in time.
For marketers, this means a solid user experience coupled with a true customer relationship management tool. We should be at the point where we can customize content based on the visitor. Or is that a little too invasive? What do you think?
From Unity Marketing's "How Affluent Luxury Consumers Use the Internet and Social Media"
Image courtesy of eMarketer.
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Automotive Digital Marketing Professional Community (ADM)
IMPORTANT: Please take the time to send an email to mail@automotivedigitalmarketing.com and after sending it, go to sent messages folder, open that same message and "right click" on the email address (in Outlook). Then select "Add To Outlook Contacts" to save in your address book... Otherwise, messages from ADM will end up in your "Junk Mail" folder.
In 24 hours, open your Junk Mail folder and look for any messages from ADM... If any, then "Right Click" on the message, select "Junk Mail", then select "Add Sender's Domain to Safe Sender List" so that you will get your notifications, message alerts, invites, etc.
ADM is a network of Car Dealers, Automotive Marketing and Advertising Professionals sharing their best Internet sales strategies and tactics
Created by Ralph Paglia Jan 16, 2009 at 11:24am. Last updated by Ralph Paglia Dec. 7, 2009.
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