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Ralph Paglia
  • 54, Male
  • Las Vegas, NV
  • United States
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Ralph Paglia - Inventor of Internet Leads - President; Automotive Media Partners, LLC

Comment Wall (685 comments)

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At 8:12am on September 1, 2016, Chris Snellgrove said…

Thanks Ralph for the add, we look forward to contributing to the community. 

At 2:33am on August 7, 2016, John "Marzy" Marziliano said…

Hello Ralph,

Are there any salespeople that have created their own dedicated website to promote themselves and/or the brands they sell?

At 8:50am on August 1, 2016,
Sheila York

Hi Ralph, I've been following you since I heard you speak way back when we were with ADP.  You look like you are continuing to contribute to the growth of all things digital.  Best, Sheila

At 8:09pm on May 22, 2016,
Gina Reuscher

Thanks for the NADA interview feature, Ralph!

At 10:09pm on February 21, 2016,
Mahendrapal Singh

Ralph thanks for connect, great community to explore.

At 6:24am on January 31, 2016,
Rico Glover

Ralph thank you for the add.

At 6:01am on January 31, 2016,
O Mayfield

Nice community. Thanks for the add Ralph -

At 6:42am on January 18, 2016,
Barry Neuman

Hi Ralph,

Thanks for adding me. I look forward to becoming a productive member of your community. We here at Rechtschaffen Motors are working on some exciting things related to the wholesale aspect of the auto industry. I look forward to sharing them with you in the months ahead and all the feedback your members can provide to improve the product's ultimate value!

At 7:45am on January 5, 2016,
Dave Hunter

Hi Ralph. I'm happy to be part of ADM. Happy New Year!

At 7:00pm on December 15, 2015, Dave Ochoa said…

Hey Ralph we worked together in the early 2000's for HAC.  Last I saw you was at Ford HQ for a BDC launch.  Hope all is well!

At 4:50am on November 10, 2015,
Jenny Olsen

Thank you for the addition to the ADM family!  I look forward to some great insight! 

At 7:38am on October 7, 2015,
Tom Test

Thank you for the connection, Ralph! I'm new here, as you can see. I'm looking to find more dealership clients to add to my roster.  I'm a voice talent with a pro studio, you've likely heard me before on national TV or radio.  Is there any way I can be of service to YOU?

Best regards,

Tom Test

At 4:19pm on September 17, 2015,
Jessica Savold

Hi Ralph! Do you know where I might find a process for "prospecting the service lane?"

At 12:34pm on August 24, 2015,
Alexander Lau
At 8:36am on August 14, 2015,
Jeannine Fallon

Thanks, Ralph. Great to be here! I posted a blog for publication on Monday and will get to work on more. Thanks for providing such a great venue for useful industry news and sales tips!

At 1:37pm on July 28, 2015, Elmer Kruys said…

Hi Ralph, just saw a great vid Jasen Rice did and I wanted to share it on Linked In, but I didn't see a LinkedIn share icon. That's about the only flaw there is on this great platform. 

At 3:45pm on July 8, 2015, manuel Martin Ycaza said…

I wanted to share my TV commercial I made

At 3:44pm on July 8, 2015, manuel Martin Ycaza said…
At 3:44pm on July 8, 2015, manuel Martin Ycaza said…

At 7:58pm on July 6, 2015,
Frank J. Lopes

Thank you Ralph!

Latest ADM Activity - Click "More" at bottom!

Michael Stejskal and Ralph Paglia are now friends
Ralph Paglia commented on David Metter's blog post More Data More Problem$: 3 Big Data Problems & How to Solve Them
"David, thank you for several of the most significant points in thought leadership for digital marketing that I have read in many moons... This thought provoking post has me eager to attend your session at the JD Power AMR Event in Las Vegas. I will…"
Ralph Paglia posted a blog post

Top 10 Best Landing Page Creation and A/B Test Tools Platforms

What are the Top 10 Best Landing Page Platforms?    Dell has seen conversion rates increase by over 300% after implementing over 1,000 landing pages...  These numbers were compared to its previous standard website pages, showing that digital marketing prowess stems from these types of pages, along with testing and establishing what components, content and buttons work…See More
Oct 13
Ralph Paglia posted videos
Oct 11
Ralph Paglia's video was featured

Mark Tewart Management Workshop Cincy 11/16 from Mark Tewart on Vimeo.

Mark Tewart Management Workshop Cincy 11/16

Mark Tewart's High Performance Automotive Management Workshop November 15 and 16, 2016 at the Cincinnati Netherland Hilton For info or to enroll:
Oct 11
Ralph Paglia's blog post was featured

Mark Tewart's High-Performance Management Workshop

High-Performance Management WorkshopWhen: Tuesday, November 15th and Wednesday, November 16thWhere: Hilton Cincinnati Netherland Plaza (35 West Fifth St.) Cincinnati OH – 10 min from the Cincinnati Airport (CVG)Times: 8:30 – 5:45 Tuesday & 8:00 – 4:30 WednesdayWhat’s Covered: What you need for your dealership. This is a not a vendor-sponsor pitch fest! No…See More
Oct 11

Ken Luna liked Ralph Paglia's blog post Car Dealers Are Facing Imminent Threats of Cyber Attack
Oct 9

Ken Luna commented on Ralph Paglia's blog post Car Dealers Are Facing Imminent Threats of Cyber Attack
"Excellent post. Quite a few stories popping up about dealership employees selling Social Security numbers. Of course if you use a system that does not need them that helps as well. "
Oct 9
Ralph Paglia commented on Ralph Paglia's blog post Car Dealers Are Facing Imminent Threats of Cyber Attack
"The first time I really started thinking about hackers and what they might want from a dealership's computer systems was in 2003 when I was working on the Mercedes-Benz USA BDC Project where the team I led either installed or did assessments of…"
Oct 9
Ralph Paglia posted a blog post

Car Dealers Are Facing Imminent Threats of Cyber Attack

Car Dealers Must Prepare To Deal with Security BreachesIn August, Timonium, Maryland based Helion Technologies announced that 75 percent of small businesses have experienced at least one security breach within the previous 12 months... This factoid is according to a recent survey conducted by Osterman Research.…See More
Oct 9
Ralph Paglia's video was featured

J.D. Power Automotive Marketing Roundtable - Google Interview

From its humble beginnings, the J.D. Power Automotive Marketing Roundtable has grown to become the industry's leading marketing event with more than 1,400 participants representing every facet of the automotive marketing profession. It's where…
Oct 8
Ralph Paglia posted an event

Driving Sales Executive Summit at The Bellagio Las Vegas

October 23, 2016 at 6pm to October 25, 2016 at 7pm
DSES 2016 AgendaSunday October 23, 20167:30a | Registration Opens9:00a | Canadian Session1:30p | Welcome to DSES 2016 - Bellagio Ballroom1:45p | Keynote Dan Zarrella Award-winning Social Scientist and Author - Bellagio Ballroom2:25p | Dealer Best Idea Competition3:25p |…See More
Oct 8
Ralph Paglia commented on Mike Gorun's blog post Employee Retention: Why Are We Going Backwards?
"Jeff's comment makers several valid points... All of which should be motivation to do better than we have in the past. As Mike Gorun points out, simply continuing to do what we have done in the past is no longer viable."
Oct 7
Ralph Paglia added a discussion to the group J. D. Power Automotive Marketing Roundtable

2016 J.D. Power AMR Agenda

< Visit AMR Main PagePlease note that the Agenda is tentative. Check back for updates.All events are in the Grand Ballroom except as noted below:  BREAKOUT ROOM 1  BREAKOUT ROOM 2  BREAKOUT ROOM 3 Tuesday, October 25, 20161:30 p.m.Registration Opens3:30 p.m.Welcome and Announcements Deirdre Borrego, Senior Vice President and General Manager, Data & Analytics,…See More
Oct 6
Ralph Paglia's blog post was featured

Digital Advertising Overtakes TV For Top Ad Budget Dollars

US Digital Ad Spending to Surpass TV this YearDigital will represent 37% of US total media ad spendingIt’s no secret advertisers are flocking to digital at the expense of traditional formats. But the latest data shows the shift accelerating faster than expected in the US. According to eMarketer’s latest ad spending forecast, digital will overtake TV…See More
Oct 4
Ralph Paglia posted a blog post

Digital Advertising Overtakes TV For Top Ad Budget Dollars

US Digital Ad Spending to Surpass TV this YearDigital will represent 37% of US total media ad spendingIt’s no secret advertisers are flocking to digital at the expense of traditional formats. But the latest data shows the shift accelerating faster than expected in the US. According to eMarketer’s latest ad spending forecast, digital will overtake TV…See More
Oct 3
Ralph Paglia posted a video
Oct 2
Ralph Paglia commented on Cory Mosley's video

Progressive Retail - The Importance of Reputation Management

"What a gem, Cory interviews the CEO of who reveals a ton of high value information..."
Oct 2
Ralph Paglia commented on Kris Rosychuk's blog post #JDPowerAMR -- Dealers, Register Now to Receive Discount!
"As those of you who know me will attest, I have attended MANY automotive conferences and conventions during my 30+ year career... The annual JD Power and Associates Automotive Marketing Roundtable event is simply the best one of them all based on…"
Sep 29
Ralph Paglia commented on David Metter's blog post The Naked Truth Exposed [EXECUTIVE EDITION]: Big Data & Attribution
"This will be a true "Value Add" to the industry if Dave and team can deliver on the execution..."
Sep 27

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Ralph Paglia

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"What will YOU contribute to the ADM Community?"
Automotive Social Media Marketing
Current Position: President - ADM Consulting, LLC

From 2007 through 2010, Paglia was responsible for ADP Digital Marketing Business Development. He established key strategic partnerships with Car Companies, Dealer Groups and Digital Marketing enterprises such as Google, Yahoo!, DoubleClick, Specific Media, Jumpstart Automotive Media, KnowEm, Ning, TubeMogul, Network Solutions, DealerRater, Facebook, Presto Reviews, J. D. Power and Associates, Digital Dealer Conference,, CBS, Ford, Kia, Toyota, Hyundai and others.

At Tier10 Marketing, Paglia has created significant revenue growth from new solutions to accelerate vehicle, parts and service sales using digital marketing, social media and reputation management strategies and tactics.

Prior to Tier10, Paglia created new businesses for ADP such as Digital Advertising, OEM Digital Marketing Consulting, and Social Media Reputation Management.

After earning his Bachelor of Science Degree in Business Administration from Valparaiso University, Paglia went to SUNY-Buffalo for his Masters in Business Administration (MBA), specializing in Marketing. His first job after graduate school was with De La Fuente Automotive, Inc. in San Diego.

Since then Paglia has become a nationally recognized thought leader, speaker and author on automotive CRM systems, Digital Marketing Strategy and Internet Sales Management.

Paglia has a remarkable history of large scale implementation of Internet Sales Departments, Business Development Centers (BDC) and Customer Relationship Management (CRM) tactical operations. He is a well known and frequently published expert at automotive solution development requirements, CRM systems, dealer business processes, Digital Marketing value propositions along with measurement criteria for performance reporting and ROI analysis.


- 1986 San Diego: Paglia pioneers "Internet Leads" using Bulletin Board Systems (BBS) with first public ISP (CompuServe).

- 1997 San Antonio; Red McCombs Automotive

- 1999 Philadelphia: Cyber Car Internet Sales process consulting for Ford, Honda, Toyota, Mercedes-Benz, Subaru and Nissan dealers.

- 2000 Houston: Developed Toyota eCertified dealer program for Gulf States Toyota (GST) 5 State Region.

- 2001 Torrance: Led national dealer consulting and orientation program for Honda's Interactive Network (iN) system roll-out.

- 2002 Montvale: Proposed, designed and executed "StarLeads" ILM program for 322 Mercedes-Benz dealers.

- 2003 Detroit: Led development and training of 50+ consultants that executed 600+ Ford dealership BDC implementations.

- 2005 to 2007 Phoenix: Ralph leads single point GM dealer team that sells more units (4,200+) using digital marketing in 1 year than any other dealership had ever sold (before or since).

- 2007 Chicago: Ralph accepts ADP Dealer Services position; Director - Digital Marketing. His first initiative results in ADP Digital Advertising.

- 2007 Phoenix: Paglia builds and launches automotive social network at as a "Professional Community" which becomes industry's most popular at 15,000+ Visitors/Month.

- 2008 Dearborn: Secures Ford contract to develop the Ford Lincoln Mercury Digital Advertising (FLMDA) Program for Dealers

- 2008 Dearborn: Secures national Digital Marketing Consulting contract from Ford Motor Company

- 2008 Dearborn: Secures development funding for Ford Social Media Marketing and Reputation Management dealer program

- 2009 Dearborn: Presents Ford with performance differential of Ford regions using ADP to secure 100% increase in 2009 revenue

- 2009 Dearborn: Proposes/wins 2010 Ford DMC and FLMDA Programs that include Tier 3 Social Media Marketing and Reputation Management

- 2010 Scottsdale: Strategic ASU alliance to open ADP's SkySong Social Media Operations Center
CAR DEALER or OEM Website you recommend (ie;
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The Cobalt Group, String Automotive
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Dealix, Autobytel, AutoUSA
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