Automotive Digital Marketing Professional Community (ADM)
Serving Car Dealers, Internet Sales Managers, Marketing and Advertising Leaders
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Ralph Paglia
- 49, Male
- Phoenix
- United States
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- Blog Posts (326)
- ADM Discussions (918)
- ADM Listed Events (1)
- Groups (65)
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Music
Ralph Paglia's Groups
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Sphinn Internet Market...
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Digital Inspiration an...
2 members
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Public Relations Best ...
53 members
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Social Marketing Reput...
120 members
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Autopia
2 members
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Wired Magazine Subscri...
41 members
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Dealer Summit
8 members
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Auto Transport
15 members
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Auto Training Events C...
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TypePad Connect Bloggers
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Ralph Paglia's ADM Photos
Ralph Paglia's ADM Discussions
The Perfect Internet Manager
Replied 5 hours ago
The Perfect Internet Manager
Replied 23 hours ago
Queen of Cars for Job Hunting Needs
Started Nov 21
Automotive Microsite Marketing Strategy; Response to Brian Pasch and Question to ADM Members
7 Replies
Started this ADM discussion. Last reply by Philip Zelinger Nov 17.
Ralph Paglia's Automotive Events
Latest ADM Activity
The CardinaleWay Mazda sponsored online community for Mazda owners where the previously reported customer reviews are syndicated from DealerRater.com to automatically display when posted is located at www.MazdaCommunity.org which I hope you will v...
So that you can see how powerful Reputation Management can be when the dealership management team pulls together to make it a priority, take a look at the DealerRater.com customer reviews posted by BMW Gallery of Norwood, MA customers that are aut...
LOL... You are Soooo right... I was TRYING (in vain) to be funny! Didin't you see the sarcasm in what i wrote? I was trying to make fun of the fact that you said too many people agree with each other and compliment each other online... So, I was s...
EXAMPLE: Here is a great customer review for CardinaleWay Mazda which is an excellent place to do business and has recently been implementing a program to get their MANY highly satisfied customers to post positive reviews on DealerRater.com...
My...
Brian has posted such a high value summary of why and what dealers should be doing about Reputation Management that there may be some who are blown away after reading it... That's OK, because you should be VERY, VERY concerned. At the recent J. D....
A master hypnotist who knows how to plant "Post-Hypnotic Suggestions" in the minds of car buyers whether they are visiting a web page, reading an email, or speaking to him or her on the phone... Hey, you said "If you could create"!
But, if I was ...
@ Amy - The ADM Professional Community is living proof that there are at least 2,950 people in the car business that feel the same way as you when you stated: "I am always more than willing to help people, whether I get paid or not as I don't thin...
Ralph Paglia's Videos
Ralph Paglia's Automotive Digital Marketing Professional Community Page
Comment Wall (474 comments)
You need to be a member of Automotive Digital Marketing Professional Community (ADM) to add comments!
- At 12:18pm on November 24, 2009,
Ben Buchanan said… - Ralph, thanks for the add.
- At 8:39am on November 23, 2009,
Elizabeth Barrera said… - Hey you made Front page Automotive news!!! Thanks for the plug!!!!
- At 6:07pm on November 17, 2009,
charles bayer said… - Hi Ralph, will take you up on that drink -- maybe in Orlando 2010, cheers Charles.
- At 1:48pm on November 17, 2009,
T.R. Snow said… - Ralph take a look at my website ... I'd like to bounce it off you and see what you think.
www.imalooker.com
- At 12:17am on November 11, 2009,
charles bayer said…
- Think you need to allow a bit more time to edit a blog -- about to hit publish & it disappeared.
- At 8:56am on November 9, 2009,
Diane Anderson said… - I have been fortunate to be able to attend 6 of the 7 Digital Dealer conferences (only missed the first one) - and ALWAYS make it a point to sit in ANY session that you are the presenter for...your experience in the industry is invaluable in being able to understand what is most needed to help those "in the trenches". The PASSION of your presentation is a driving force in wanting to attend your sessions. Thanks for being such a strong advocate for what we do and why.
- At 7:31am on November 9, 2009,
Diane Anderson said…
- Your presentation at the DD7 was just AWESOME - but I would expect nothing less from you!!
- At 8:58pm on November 3, 2009,
Chris Fousek said… - Ralphh, Great seeing you in Nashville at DD7 and enjoyed your talk this morning. Especially impressed with your energy on the morning of day 3! Talk to to you soon.
- At 7:31pm on October 26, 2009,
Reid Richards said… - Did you get a chance to see my new video on www.increaseyourleadsnow.com?
- At 8:57am on October 26, 2009,
Nicole J. Case said… - Ralph, thanks for the big welcome! See you at Digital Dealer. Let's chat.
Profile Information
- Enter the Name of Your Dealership, Business or Employer:
- ADP Dealer Services
- Enter the City/Town, State/Province of Your Home or Business:
- Gilbert, AZ
- Automotive Industry Business Segment or Affiliation:
- Car Dealer, Dealership Manager, Dealership Sales Professional, Dealership Marketing Professional - Tier 3, Dealership Supplier, OEM Supplier, Marketing Services Provider, Consultant, Technology Professional, Media or Journalist, Dealership Solution Provider, Car Salesman Groupie, Car Salesman Wannabe
- If a Dealer, OEM, Agency or Dealership Associate, please select the brands that you are affiliated with:
- Audi, Chevrolet, Ford, Honda, Jeep, Lincoln, Mercury, Nissan, Porsche, Subaru, Toyota, Volkswagen, Mercedes Benz
- OPTIONAL: Email for ADM Members to contact you (to avoid spambots, this will NOT be a live link):
- rpaglia@gmail.com
- Your Business Phone Number:
- 1-505-301-6369
- Your Mobile Phone Number:
- 1-505-301-6369
- Enter primary URL for YOUR Business, Professional or Blog Website (example = http://www.ADPdealerservices.com) to Display as a Live Link:
- http://www.ADPdigitaladvertising.com
- Use space below for Describing Your Products or Services, and/or use this text box for HTML content, Widgets and Flash content.
By DigitalRalph.com www.SEMDealer.com
www.AutomotiveGenius.com
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Request Ralph Paglia Professional Services Form
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First Dealix Interview with Ralph Paglia
Second Dealix Interview with Ralph Paglia
Digital Dealer Magazine with Ralph Paglia as Cover Story
J. D. Power Online Automotive Review with Ralph Paglia Suggestions ...
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- Tell the ADM Community about your background, where you are from, or who you are:
- Director - Digital Marketing
ADP Dealer Services
Ralph Paglia is responsible for establishing ADP business partnerships and alliances with Automotive OEM's, enterprise class National Accounts and eBusiness organizations in the automotive vertical. Business development focused on defining and providing Digital Marketing solutions to car companies and dealers that accelerate and expand success in selling vehicles, parts and services using Internet based channels, strategies and tactics.
Ralph has over 20 years of leadership in information technology enabled automotive strategy and tactical implementation. He is a recognized expert at development requirements, CRM and Digital Marketing value propositions along with requisite performance measurements.
Experienced in using market research to improve results from people, business processes and the technology used to execute.
OEM and Retail Automotive organizational development guru. Industry leader in using B2C and B2B Web 2.0 interfaces as a differentiator. Creative problem solver with history of developing new techniques later adopted as industry best practices.
- 1986 San Diego: Ralph pioneered Internet lead generation by using dial-in access to Bulletin Board Systems (BBS) with a charter enrollment in the first public access ISP (CompuServe). Generated the auto industry's first Internet Leads by posting vehicle offers on multiple BBS's. News of his success with these early experiments in online lead generation helped inspire creation of automotive Internet Lead providers such as Autobytel.
- 1999 Philadelphia: Ralph was part of original start-up team that launched Cyber Car, an automotive consulting organization that implemented Internet Sales processes into Ford, Lincoln, Mercury, Volvo, Mercedes-Benz, Honda, Acura, Toyota, Nissan and Infiniti dealers thoughout North America.
- 2000 Houston: Led development of Toyota eCertified dealer development program for the Gulf States Toyota (GST) Region. Facilitated Toyota eCertified Dealer workshops for over 100 Toyota dealers.
- 2001 Torrance: Created seminar and in-dealership training program, led team of 25 consultants in national dealer orientation program for Honda's Interactive Network (iN) system roll-out all USA Honda and Acura dealers.
- 2002 Montvale: Proposed, designed and secured funding for in-dealership Internet Lead Management CRM implementation for 322 Mercedes-Benz dealers.
- 2003 Detroit: Ralph led development, wrote Scope of Work and trained over 50 RCS consultants to execute BDC driven CRM Implementations into 600 Ford dealerships.
- 2005 to 2007 Phoenix: Ralph develops, builds and leads a team that markets and sells more new and used cars using digital marketing strategies and tactics than ever before accomplished by a single point franchised dealership.
- 2007; December, Detroit, MI: Ralph secures 50% of the Regional Digital Marketing Consulting work from Ford Motor Company, taking half the consulting business away from his former employer, Reynolds Consulting Services.
- 2008; January, Dearborn, MI: Ralph secures landmark agreement and purchase order from Ford Motor Company to develop and administer the Ford Lincoln Mercury Digital Advertising (FLMDA) Program for Dealers. Ford and ADP collaborate to achieve an objective of migrating 50% of Ford dealerships from conventional local marketing and advertising to more cost effective digital marketing and advertising campaigns that sell more Fords per dealer dollar invested.
- 2008; December, Dearborn, MI: Ralph presents Ford purchasing with FLMDA performance differential between 8 Ford regions with Reynolds DMC services and the 8 Ford regions with ADP DMC services. Based on superior performance of ADP consultants, Ralph secures 100% of 2009 DMC professional services contract for ADP, removing Reynolds from supplier participation in the Ford DMC and FLMDA Programs.
- Enter URL of Your #1 Favorite Dealer Website (example = http://www.SandersonFord.com) to display a live link:
- http://www.AutoAves.com
- Enter URL of Your #2 Favorite Dealer Website (example = http://www.CourtesyChev.com) to display a live link:
- http://www.SandersonFord.com
- Enter URL of Your Favorite OEM site (example = http://www.FLMDigital.com) to Display a Live Link:
- http://www.ThinkAboutIt.com
- Enter URL of Your Favorite Classified or Inventory Listing site (example = http://www.Cars.com) to Display a Live Link:
- http://www.Cars.com
- Enter URL of Your Favorite 3rd Party Lead Provider (example = http://www.AutoUSA.com) to Display a Live Link:
- http://www.InvoiceDealers.com
- Enter URL of Your Favorite Automotive Information Website (example = http://www.KBB.com) to display a live link:
- http://www.OnlineAutomotiveReview.com
- Enter URL of Your Favorite Video Hosting Site (example = http://www.youtube.com/RalphPaglia) to display a live link:
- http://www.youtube.com/AutoDigitalMarketing
- Select the Dealership Website providers you currently use, or have used in the past:
- ADP Dynamic Websites, Automark, Reynolds Web Solutions, BZ Results, The Cobalt Group, Dealerskins, Izmocars, Fresh Start Studio, YourCarLot.com, Gumiyo, Clickmotive
- Select the Internet Lead Providers You Currently Use, or have Used in the Past:
- Dealix, Autobytel, AutoUSA, iMotors, Liquid Motors, Autotropolis, Reply, Automotive.com, Jumpstart, ACE, Auto Lead Exchange, AutoNetUSA, CaptainAutoQuote, CarLoans.com, CarPrices.com, CarPriceUSA.com, Cars.com NewLeadsPlus, CarsDirect.com, CarSmart, CUDL Autosmart, Customer Funding, DealerLink, DriverLoans, High Yield Leads, Ideal Auto Marketing, InvoiceDealers.com, MotorAlley, NewCars.com, Next Phase media, PriceWheels, Tiburon Media, United Auto Finance, OTHERS
- Select the Dealer Management System (DMS) You Currently Use:
- ADP
- Select the Inventory Management or Optimization Solution You Use:
- HomeNet, vAuto, vinSolutions, Liquid Motors, eCarList
Ralph Paglia's MyBlogLog Social Media Account Aggregator Widget
Ralph Paglia's ADM Blog
Poll Results for "When you make a major purchase do you research it first? If so, how?"
Poll Results for "When you make a major purchase do you research it first? If so, how?"
When you make a major purchase do you research it first? If so, how?
57% * Search the web for opinions on the item 57%
11% * Talk to family or friends 11%
14% * Read consumer magazines 14%
12% * No, I buy what I like 12%
07% * Other 7%
* 1971 Total Votes
When you make a major purchase do you research it first? If so, how?
57% * Search the web for opinions on the item 57%
11% * Talk to family or friends 11%
14% * Read consumer magazines 14%
12% * No, I buy what I like 12%
07% * Other 7%
* 1971 Total Votes
Posted on November 24, 2009 at 1:29pm —
Car Buyer Loyalty: Top 10 Vehicle Models for Automotive Brand Repeat Business
Posted on November 24, 2009 at 12:30pm — 2 Comments
Microsoft Outlook Goes Social with Office 2010 LinkedIn Integration
… Continue Posted on November 23, 2009 at 4:30pm —
Automotive News - Social media: Say 'hi' before 'buy'
Social media: Say 'hi' before 'buy' - Despite risks, auto marketers all a-Twitter -- and Facebook
SOURCE:… Continue
Posted on November 23, 2009 at 10:30am — 6 Comments
Social Media Marketing; Best and Worst Practices - How Hot Is It?
Posted on November 20, 2009 at 3:24am — 2 Comments
Scott Monty - Ford Social Marketing Czar
Enough Is Enough
The spam and other unsolicited DMs I've been getting on Twitter have finally gotten to me. And I'm going to be taking action.
A Bit of Background
You know the kind of direct messages I'm talking about, all with spammy links in them:
"Is this you on here?"
"I just gave you a High Five! Check it out"
"Hey, I got some free ringtones from here"
"Hey, can you take this quiz thingy?"
"I found out my IQ. You should too."
"I lost a bunch of weight doing this."
And many, many more.
Lots of the direct messages I get are of the automated sort when people first start following me. Having been someone who used to do that - mainly to let people know how I preferred to communicate - I can understand the need to do that. But what I've been seeing lately is out of control. It's gotten to the point where these disruptive DMs have crippled my ability to monitor and respond to legitimate direct messages. I'm spending more time deleting or ignoring messages, at the risk of missing messages from people I want to hear from.
Reciprocity
For a long time, I've believed that when someone follows me on Twitter, it's common courtesy to follow them back. What I have to say shouldn't be any more important than what anyone else has to say - that's one of the great features of social networks: true democracy at work. I realize that this isn't everyone's style, but it's been something I consciously chose to do.
A tool I've used pretty successfully to manage this (rather than eat up my time manually following people back) has been SocialOomph, which was previously known as TweetLater. It allows you to automatically follow (and unfollow) people back, among other nifty features.
But lately, my Twitter stream as well as my direct message inbox has been polluted with spammy posts. The recent addition of Twitter lists, which have allowed me to begin to categorize some of the people I follow, has been helpful - you can check mine out here - but I'm finding it's not enough.
No More
I've decided that from now on, I can no longer afford to follow people back automatically, so I'm suspending that feature from my SocialOomph account. If you wish to be followed by me, you'll have to request it and I'll have to ensure that what you're saying provides value to me.
In addition, I'm going to be unfollowing anyone who spams me with these Facebook-like apps that send automated direct messages or anyone who DMs or @s me their latest money-making schemes.
I haven't gotten to the point where I'm purging and rebuilding my Twitter followers, nor do I feel like I need to go that extreme thanks to the addition of lists, but if this level of spammy behavior keeps up, I may have to revisit that decision.
I suppose this is a natural extension of a service or platform going mainstream. But for those who use Twitter for more meaningful connections and communications, it's frustrating. I hope that Twitter management has a plan to try to minimize this.
Image credit: Chris Pirillo (Flickr)
When Worlds Collide
Well, it's finally here. Twitter and LinkedIn have decided to combine forces. This is pretty significant, and I know that it'll make it easier to share job opportunities and other more networking opportunities that are more professional in nature.I won't bore you with all of the details, but you can now update your LinkedIn status via Twitter, and your Twitter status from LinkedIn. If you'd like to see how to go about it, check out the post on the LinkedIn blog.
One of the features I like best is how you can select which updates you want posted to LinkedIn - everything or just those posts tagged with #in.
In December of 2008, I predicted that Twitter would attain legitimacy in 2009. Aside from it being used by pretty much every major media outlet, not to mention a good number of celebrities, I think we're there. The fact that a site as grounded in the business world as LinkedIn would choose to align with Twitter is a huge nod to the 140 character service.
Of course, two things need to be considered as these seemingly different worlds come together:
1. If LinkedIn is the business meeting and Twitter is the cocktail party, we need to be very careful with the alcohol intake at work, so to speak. ;-)
2. Twitter has its own language - some of which can be very confusing to outsiders. As our updates cross into new territory, we need to be mindful of how our networks understand us. This tweet from Mandi Engram says it all:
So there you have it. Twitter. LinkedIn. Two great tastes that taste great together. Or something like that.
What do you think? Will you use this service?
What's a Brand to Do?
Say you work for a brand. Customers have more access to you than ever - and you've got a wealth of choices as far as channels go: traditional marketing, online & interactive, gaming, mobile, social media, etc.
But for your customers that are interested in interacting online, what do you think they want from you? And what should you do when you connect with them? Look no further! eMarketer Daily has very helpfully published a piece on Lightspeed Research's "Global Web Index."
What do customer want from the brands they love? Information, mostly (well, after a good discount, anyway). Ultimately, they want value. They're not there to be "friends," or to get your time-wasting app - they want something that's relevant to them that helps push the relationship forward.
Something to think about when thinking about your online strategy.
Chart courtesy of eMarketer.
Posted via web from The Full Monty
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