Automotive Digital Marketing Professional Community
ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
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Ralph Paglia
- 51, Male
- Gilbert, AZ
- United States
- <a…
- ADM Blog Posts (1025)
- ADM Discussions (1972)
- ADM Events (2)
- Groups (103)
- Automotive Marketing Community Photos (7672)
- Photo Albums (88)
- Automotive Digital Marketing Videos (1171)
Music
Ralph Paglia's Groups
Ralph Paglia's Photos on ADM
Ralph Paglia's Automotive Events
Ralph Paglia's MyBlogLog Social Media Account Aggregator Widget
Ralph Paglia Social Network Profiles and Accounts
Ralph Paglia's Videos
Ralph Paglia - Inventor of Internet Leads - President; Automotive Media Partners, LLC
Latest ADM Activity - Click "More" at bottom!
Ralph Paglia liked Cobalt's blog post Last Week's Google+ Updates: What They Mean for Your DealershipRalph Paglia liked J.D. Rucker's blog post Why Irrelevant Giveaways and Games Are Killing Your Facebook PageRalph Paglia commented on Richard Holland's blog post Creating Customer Loyalty through Consistency
Cherie Price replied to Ralph Paglia's discussion Attacking People in Social Media Based on Appearance, Sexual Orientation or Gender Stereotypes
Tom Gorham replied to Ralph Paglia's discussion Attacking People in Social Media Based on Appearance, Sexual Orientation or Gender StereotypesCherie Price replied to Ralph Paglia's discussion Attacking People in Social Media Based on Appearance, Sexual Orientation or Gender StereotypesComment Wall (632 comments)
- At 8:20pm on May 2, 2013, Ralph Paglia said…
- At 6:00pm on April 29, 2013,
Amy Eddins Hughes said… Thanks for reaching out Ralph. I look forward to an introduction soon. Everyone at String speaks so highly of you.
- At 12:32pm on April 16, 2013,
Todd Reinbolt said… Thanks for reaching out and friending me Ralph, I really appreciate it!
- At 3:42pm on March 25, 2013,
Stanley Esposito said…
I thought I had friends on here and a profile picture. Was there a refresh or something?
- At 11:32am on February 22, 2013,
Marc Fishman said… Hey Ralph. Big fan, but you know that. Would love if you could spread the love a bit our way. Our first official blog debuted this morning! We did a study of leads generated in January, and found 20% of customer base say 30 or more leads. Given the dip in sales and leads we found some dealers saw that month, we thought it was a great thing to discuss! http://www.tradeinvelocity.com/the-numbers-are-in-leading-the-pack-in-leads/
- At 7:50pm on February 19, 2013,
Thomas Aldrich said… Ralph- love your articles. I started in the car business in San Diego...great to see someone else come out of our little bubble of SD and make it in automotive.
- At 12:41pm on February 6, 2013,
Fred Rose said… Ralph,
Thank you for the welcome to the ADM Community. Look forward to contributing and learning from the group.
- At 6:09pm on January 28, 2013, Nicolas Zart said…
I love your site and get a choke full of information I use for my articles but seriously Ralph, auto-playing music on your site is a no, no! Especially when we are doing research and have to keep quiet. :)
- At 8:49am on January 14, 2013,
THE CARDOLL (Jamie Lynne) said… Thank you Ralph! I am thrilled to be here!
Jamie
- At 11:43am on December 31, 2012,
Bobby Compton said… Mr. Paglia - Thanks for all you do, a great honor and privilege to be a member here. Wishing you a most blessed, wonderful and Happy New Year 2012-2013.
- At 10:02am on December 4, 2012,
Paul Schnell said… Hey Ralph, cool article on CNN about "Digital Natives" I shared via Linked In but wanted to make sure you saw it. Gets the marketing mind working this morning doesn't it? "What does it mean to be a digital native?"
- At 10:32pm on November 18, 2012,
Michael said… Ralph,
Great editorial on the mobile marketing/shopping behaviors by smart phone users for travel/auto and restaurants. Thanks for the share
- At 9:04pm on September 23, 2012,
Peter M. Humleker said… Ralph, I just joined a few days ago! Great site man! I work with Daniella Simon and Jae Presence and we have a passion for helping dealers with their online reputations and online marketing!
- At 10:32am on September 22, 2012,
Daniella said… New to your site/blog -- you have done a great job! Very informative and actionable content. Thank you Ralph for a job very well done!
- At 9:32am on September 20, 2012,
Leonard Buchholz said… Thanks for the syndi and mention on the Top 20! I am in great company and humbled at the same time to be mentioned with them!
- At 1:03pm on September 15, 2012, Ronald Leger said…
Hey there Ralph, thanks for the invite to your network. I found this great forum on the recommentation of Syd Michael. I'm looking forward to sharing and learning!
- At 9:03am on August 23, 2012,
Theresa Wells said… Hi Ralph :) Thank You for your help today.
Sincerely Theresa
- At 12:02pm on August 19, 2012,
Connie Keane said… Thank you for your helpful advice, Ralph...I don't want to get lost in the blog-o-sphere! ~
- At 11:47am on August 11, 2012,
Lindsey Shaker said… Thank you so much for the warm welcome. I am truly honored to be a among such brilliant and inspiring people. I am thrilled.
- At 10:49am on August 11, 2012,
Bill Lochner said…
Pags, how have you been? Hope to catch up with you at one of these seminars in the future....since leaving the Kenny Ross Group I've been with the Bowser Group and have enjoyed having the opportunity to move them several levels up in the digitial Pittsburgh market. Looking forward to making us the leader and I thank you for alot of what knowledge I obtained from you and the old BZ crew
ADM Profile Information
- REQUIRED: Enter Name of Your Dealership, Business or Employer:
- Automotive Marketing
- Auto Industry Business Segment or Affiliation (check all that apply):
- Car Dealer, Dealership Manager, Dealership Sales Professional, Dealership Marketing Professional - Tier 3, Fixed Operations Professional, OEM Supplier, OEM Marketing Professional - Tier 1, Dealership Supplier, Dealership Solution Provider, Dealer Advertising Association - Tier 2, Consultant, Advertising Agency, Marketing Services Provider, Technology Professional, Media or Journalist, OTHER
- Primary URL for YOUR Business Website (ie; www.CourtesyChev.com)
- http://www.AutomotiveMediaPartners.com
- Email address for business purposes
- RPaglia@gmail.com
- REQUIRED: Your Business Phone Number
- 505-301-6369
- Your Mobile Phone Number
- 505-301-6369
- OEM franchises/brands you are associated with
- 1-Acura, 7-Chevrolet, 13-Ford, 15-Honda, 30-Mercedes-Benz, 43-Toyota, 44-OEM Certified Used Vehicles, 46-Volkswagen
- ADM is a Professional Network, please describe YOUR Value Proposition... Why do business with you?
By DigitalRalph.com My Edmunds CarSpace Profile
Ralph Paglia Blogger Site 1
Ralph Paglia Blogger Site 2
Ralph Paglia Dealer Blogger Site 3
Ralph Paglia Typepad Website 1
Ralph Paglia Wordpress Website 1
Wards Dealer Article on Ralph Paglia
First Dealix Interview with Ralph Paglia
Second Dealix Interview with Ralph Paglia
Digital Dealer Magazine with Ralph Paglia as Cover Story
J. D. Power Online Automotive Review with Ralph Paglia Suggestions ...
Ralph Paglia's MySpace Social Networking Site
Ralph Paglia's Flickr Web Addresses:
My Flickr Photostream
My Flickr Profile
My Facebook Profile
- What interesting insights can you contribute to the ADM Community? What are you PASSIONATE about? Who are you?
- Automotive Social Media Marketing
Current Position: President - Automotive Media Partners, LLC
From 2007 through 2010, Paglia was responsible for ADP Digital Marketing Business Development. He established key strategic partnerships with Car Companies, Dealer Groups and Digital Marketing enterprises such as Google, Yahoo!, DoubleClick, Specific Media, Jumpstart Automotive Media, KnowEm, Ning, TubeMogul, Network Solutions, DealerRater, Facebook, Presto Reviews, J. D. Power and Associates, Digital Dealer Conference, Cars.com, CBS, Ford, Kia, Toyota, Hyundai and others.
At Tier10 Marketing, Paglia has created significant revenue growth from new solutions to accelerate vehicle, parts and service sales using digital marketing, social media and reputation management strategies and tactics.
Prior to Tier10, Paglia created new businesses for ADP such as Digital Advertising, OEM Digital Marketing Consulting, and Social Media Reputation Management.
EDUCATION
After earning his Bachelor of Science Degree in Business Administration from Valparaiso University, Paglia went to SUNY-Buffalo for his Masters in Business Administration (MBA), specializing in Marketing. His first job after graduate school was with De La Fuente Automotive, Inc. in San Diego.
AUTOMOTIVE
Since then Paglia has become a nationally recognized thought leader, speaker and author on automotive CRM systems, Digital Marketing Strategy and Internet Sales Management.
Paglia has a remarkable history of large scale implementation of Internet Sales Departments, Business Development Centers (BDC) and Customer Relationship Management (CRM) tactical operations. He is a well known and frequently published expert at automotive solution development requirements, CRM systems, dealer business processes, Digital Marketing value propositions along with measurement criteria for performance reporting and ROI analysis.
HIGHLIGHTS
- 1986 San Diego: Paglia pioneers "Internet Leads" using Bulletin Board Systems (BBS) with first public ISP (CompuServe).
- 1997 San Antonio; Red McCombs Automotive
- 1999 Philadelphia: Cyber Car Internet Sales process consulting for Ford, Honda, Toyota, Mercedes-Benz, Subaru and Nissan dealers.
- 2000 Houston: Developed Toyota eCertified dealer program for Gulf States Toyota (GST) 5 State Region.
- 2001 Torrance: Led national dealer consulting and orientation program for Honda's Interactive Network (iN) system roll-out.
- 2002 Montvale: Proposed, designed and executed "StarLeads" ILM program for 322 Mercedes-Benz dealers.
- 2003 Detroit: Led development and training of 50+ consultants that executed 600+ Ford dealership BDC implementations.
- 2005 to 2007 Phoenix: Ralph leads single point GM dealer team that sells more units (4,200+) using digital marketing in 1 year than any other dealership had ever sold (before or since).
- 2007 Chicago: Ralph accepts ADP Dealer Services position; Director - Digital Marketing. His first initiative results in ADP Digital Advertising.
- 2007 Phoenix: Paglia builds and launches automotive social network at www.AutomotiveDigitalMarketing.com as a "Professional Community" which becomes industry's most popular at 15,000+ Visitors/Month.
- 2008 Dearborn: Secures Ford contract to develop the Ford Lincoln Mercury Digital Advertising (FLMDA) Program for Dealers
- 2008 Dearborn: Secures national Digital Marketing Consulting contract from Ford Motor Company
- 2008 Dearborn: Secures development funding for Ford Social Media Marketing and Reputation Management dealer program
- 2009 Dearborn: Presents Ford with performance differential of Ford regions using ADP to secure 100% increase in 2009 revenue
- 2009 Dearborn: Proposes/wins 2010 Ford DMC and FLMDA Programs that include Tier 3 Social Media Marketing and Reputation Management
- 2010 Scottsdale: Strategic ASU alliance to open ADP's SkySong Social Media Operations Center
- URL of DEALER Website you recommend (ie; www.ParagonCars.com)
- http://www.KenGrodyFord.com
- URL of OEM site you recommend (ie; www.FordVehicles.com)
- http://Facebook.com/FordSocial
- URL of a Social Media site you recommend (ie; www.PenskeCommunity.com)
- http://www.AutomotiveSocial.com
- URL of a Dealer INVENTORY DISPLAY site you recommend (ie; www.Cars.com)
- http://www.Edmunds.com
- URL of Your TWITTER profile, or recommend (ie; twitter.com/ADMcommunity)
- http://www.twitter.com/RalphPaglia
- URL of Your Facebook Profile/Page, or you recommend (ie; facebook.com/ADMcommunity)
- http://www.Facebook.com/RPaglia
- URL of Your YouTube Channel, or recommend (ie; youtube.com/AutoDigitalMarketing)
- http://www.youtube.com/RalphRPaglia
- Check WEBSITE PROVIDERS you use
- Clickmotive, Not Applicable
- INTERNET LEAD PROVIDERS You use
- Not Applicable
- DEALER MANAGEMENT SYSTEM (DMS) You use
- Not Applicable
- Vehicle Inventory Management Solutions You Use
- Not Applicable
Ralph Paglia's ADM Discussions
Have You Defined Your Dealership's Why?
Started this ADM discussion. Last reply by Diane Anderson Apr 14. 1 Reply 3 Likes
Chip Perry Leaves AutoTrader.com After 16 Years In Charge
Started this ADM discussion. Last reply by Tony Rehn Apr 4. 4 Replies 3 Likes
IntellaCar Seeks Sales Managers and In-Dealership Sales Trainers
Started this ADM discussion. Last reply by Jim Hughes Feb 28. 1 Reply 4 Likes
Cars.com Seems to be Redirecting Customer Credit Apps Away from Dealers
Started this ADM discussion. Last reply by Ralph Paglia Feb 5. 9 Replies 2 Likes
ADM Member Task Force: Dealer Website Visitor Tracking, Measurement and Reporting Standards
Started this ADM discussion. Last reply by mark edmondson Feb 14. 7 Replies 4 Likes
Ralph Paglia's ADM Blog
Sales Revenue Validated Marketing Strategy for Car Dealers
Posted on May 15, 2013 at 9:00pm 0 Comments 3 Likes
Competitive Advantage: Professional Networking for Car Dealers
Posted on May 13, 2013 at 5:00am 3 Comments 3 Likes
Loyalty Programs Influence Car Buyer and Service Customer Purchase Decisions
Posted on May 9, 2013 at 9:30pm 0 Comments 4 Likes
Car Dealer's Guide to Search Engine Optimizing Images and Video
Posted on April 29, 2013 at 2:00am 2 Comments 4 Likes
SHOWROOMING TREND: Aggressive Price Comparison Shopping Moves Beyond Automotive Retail
Posted on April 15, 2013 at 3:30pm 0 Comments 3 Likes
Google Bans Phone Numbers in Search Engine Advertising, Requires Call Extensions to Display Dealership Phone Numbers
Posted on April 12, 2013 at 6:30am 9 Comments 2 Likes
Effective Dealer SEO Strategy Requires Keywords Focused on Car Buyer Intent
Posted on April 10, 2013 at 5:00pm 8 Comments 4 Likes
Should Managed Chat Be Part of a Lead Acquisition Budget?
Posted on April 4, 2013 at 2:00am 21 Comments 9 Likes
Huffington Post: Google and Apple Join Ford as Key Influencers in the Auto Industry
Posted on April 2, 2013 at 6:35am 6 Comments 3 Likes
More Car Dealers Report LinkedIn, Twitter and YouTube More Effective Than Facebook
Posted on March 27, 2013 at 6:00pm 5 Comments 4 Likes
CRM Triggered Personalized Customer Emails Outperform Bulk Email Campaigns for Car Dealers
Posted on March 23, 2013 at 10:30pm 5 Comments 2 Likes
Use Social Media "Big Data" to Create Dealership Content Marketing Strategy
Posted on March 14, 2013 at 8:11pm 4 Comments 3 Likes
Email Marketing: Timing May Not Be Everything, But It Does Matter!
Posted on March 13, 2013 at 11:00am 2 Comments 4 Likes
Big Surprise: Tablets Surpass Smartphones For Website Traffic in February
Posted on March 11, 2013 at 7:00pm 21 Comments 12 Likes
America's #1 Suzuki Dealership to Become Subaru of Wichita
Posted on March 7, 2013 at 5:27pm 2 Comments 2 Likes
Welcome to
Automotive Digital Marketing Professional Community
Please use the "Sign Up" link above to complete your registration form and become a member of the industry's leading Automotive Marketing and Internet Sales Professional Community. ADM members have access to resources, connections and private events that provide them with a competitive advantage.
Social Network for Car Dealers, Automotive Marketing, Advertising and Sales Management Professionals sharing Internet strategies and tactics
Please Consider Automotive Marketing Professional Community Sponsors
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ADM Events
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Mastering Special Finance
June 12, 2013 at 8am to June 13, 2013 at 5pm – Kansas City, MO
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FREE Webinar: The 13 Metrics That Matter Most
June 13, 2013 from 12pm to 1pm – http://www.dealeron.com/webinar/events/the-13-metrics-that-matter-most/
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Automotive Customer Centricity Summit 2013
June 18, 2013 from 8am to 8pm – Ritz-Carlton, Marina del Rey, CA
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Automotive Social Media Summit 2013
June 19, 2013 from 8am to 8pm – Ritz-Carlton, Marina del Rey
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Special Finance Super Charged!
July 9, 2013 from 8am to 5pm – Houston, TX
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Finding $500,000 of Additional Gross Profit in Your Used Car Department
July 11, 2013 from 8am to 5pm – Nashville, TN
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Finding $500,000 of Additional Gross Profit in Your Used Car Department
August 6, 2013 from 8am to 5pm – Washington, D.C.
0 Comments 0 Likes -
Finding $500,000 of Additional Gross Profit in Your Used Car Department
August 8, 2013 from 8am to 5pm – Minneapolis, MN
0 Comments 1 Like -
AutoCON - AutoConnections 2013 Conference and Exposition
September 4, 2013 to September 6, 2013 – Aria Casino and Resort - City Center, Las Vegas, Nevada
4 Comments 6 Likes -
Finding $500,000 of Additional Gross Profit in Your Used Car Department
September 5, 2013 from 8am to 5pm – Birmingham, AL
0 Comments 1 Like -
Industry Summit: Used Car University's Subprime Conference, CRM and Used Vehicle Retailing Convention
September 16, 2013 at 7am to September 18, 2013 at 5pm – The Paris Las Vegas Hotel and Convention Center
0 Comments 2 Likes -
Finding $500,000 of Additional Gross Profit in Your Used Car Department
October 8, 2013 from 8am to 5pm – Phoenix, AZ
0 Comments 0 Likes -
Finding $500,000 of Additional Gross Profit in Your Used Car Department
October 10, 2013 from 8am to 5pm – Denver, CO
0 Comments 0 Likes -
Finding $500,000 of Additional Gross Profit in Your Used Car Department
November 5, 2013 from 8am to 5pm – Dallas, TX
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Finding $500,000 of Additional Gross Profit in Your Used Car Department
November 7, 2013 from 8am to 5pm – Columbus, OH
0 Comments 0 Likes -
Finding $500,000 of Additional Gross Profit in Your Used Car Department
December 12, 2013 from 8am to 5pm – Indianapolis, IN
0 Comments 0 Likes
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Internet Sales Manager Resources and Blogroll
ADM Professional Community Blogroll:
1. Social Media Optimization
3. Persuasive Concepts Social Marketing
11. Weed Out Losers and Hire Winners
12. Take Control of Dealership Reputation
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Get listed on this Blogroll; send your blog title text and your blog's associated URL. Include a link to your site's page showing the ADM title text: "Automotive Digital Marketing" linked to: http://www.automotivedigitalmarketing.com to Ralph Paglia via ADM.
© 2013 Created by Ralph Paglia.
