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Ralph Paglia is VP at Tier10 Marketing and the Inventor of Internet Sales Leads for Car Dealers!

Comment Wall (611 comments)

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At 2:05pm on May 10, 2012, Aaron Camus said…

Ralph,

Thanks for the network, and for all the great articles you share with me. I enjoy the email notifications whenever there is something worth reading. I've found the insights and opinions shared through ADM very helpful and look forward to sharing and reading for some time to come!

 

Aaron

At 11:19am on May 8, 2012, Francie Finn said…

Hey Ralph, I just posted this article on the Nissan LEAF...I hope you enjoy it! Nissan LEAF

At 9:26am on May 8, 2012, sara callahan said…

Thanks so much for syndicating my press release blog. Much appreciated. Getting some nice feedback!

Sara

At 4:19pm on April 23, 2012, Kenneth Sparks said…

Hey Ralph,

Thanks for all of the energetic support, and enthusiasm over my video.  Scott, my boss has told me a couple of times that I was a little exciteable a couple of times before this.  It happens when I am talking about the Autotrader report about the 2% benchmark of inventory not online with images and the fact that I am close to it, if not beating it at times.

 

Thanks again, and SEE YOU IN VEGAS!!!

 

Ken

 

At 8:59am on April 19, 2012, Aj Maida said…

Dear Editor in Chief and world traveler!!!!

I'm really enjoying the videos for the Automotive Boot Camp Scholarship. Love featuring all the entrants. Very cool for them. I wish I could sent them all. That led me to the scholarship navigation node on this site. I never realized that we the members of ADM had a Scholarship fund and I would love to contribute. We can never have enough education. I would like to contribute. Where do I send it?

At 10:57am on April 10, 2012, Clarence U Romero said…

Hey Ralph,

 

Great seeing you at Digital Dealer, reach out to me when you have a minute.  I want to pick your brain on some stuff.

 

Clarence Romero

201-993-8311

At 11:42am on April 6, 2012, TOM MORRIS said…

Hi Ralph,

Attended your presentation at DD12.  Unfortunately, I did not get a chance to see you during the entire week to say hello.  Just a question, who picks the subject matter for each presenter for these events?  I was really looking forward to a real high level approach from you since in my opinion you are the Digital guru and I felt that your fundamentals presentation only scraped the surface of what you can offer to the participants.  You should be presenting two or three times throughout these events based on the various subjects within your expertise.  Disappointed we did not get a chance to talk.  Hopefully our paths will cross soon....

 

Keep on keeping on.

 

Much success,

Tom

be well,

Tom

At 12:36pm on April 4, 2012, Smeu edward said…

Hello Ralph,

I am contacting you because I am selling the following domain name: CarSales.Pro.

I think you might be interested in acquiring this premium professional name as you are in the car sales business and an online presence like CarSales.Pro will have the edge in this market by bringing more traffic, a greater appearance, credibility and reputation.

If you would like to purchase this professional name or if you have colleagues/friends etc. who might be interested, please contact me. 

 

Thank you very much for your time.

Kind Regards,

Smeu Edward

 

office@mostsearches.com

At 6:59pm on April 2, 2012, Ashley Bennett said…

Ralph-

Thank you for the warm welcome!  I look forward to learning from ADM's professional community and providing commentary as well.  Hope all is well!


Best,
Ashley

At 2:37pm on March 22, 2012, Patrick Ucci said…

Great to connect with you my friend.  Hope all is awesome!

ADM Profile Information

Enter Name of Your Dealership, Business or Employer:
Automotive Marketing
Ralph Paglia
Auto Industry Business Segment or Affiliation (check all that apply):
Car Dealer, Dealership Manager, Dealership Sales Professional, Dealership Marketing Professional - Tier 3, OEM Marketing Professional - Tier 1, Dealer Advertising Association - Tier 2, Dealership Supplier, OEM Supplier, Advertising Agency, Marketing Services Provider, Consultant, Technology Professional, Media or Journalist, Fixed Operations Professional, Dealership Solution Provider, OTHER
REQUIRED: Primary URL for YOUR Business Website or Blog (ie; www.CourtesyChev.com)
http://www.Tier10Marketing.com
OPTIONAL: Email Listing for ADM Members interested in doing business:
RPaglia@gmail.com
REQUIRED: Your Business Phone Number for Members:
1-505-301-6369
OPTIONAL: Your Mobile Phone Number for ADM members:
1-505-301-6369
If affiliated with a Dealer or OEM, please check franchise you are associated with:
1-Acura, 3-Audi, 4-BMW, 5-Buick, 6-Cadillac, 7-Chevrolet, 8-Chrysler, 9-Dodge, 11-Fiat, 13-Ford, 14-GMC, 15-Honda, 16-Hyundai, 17-Infiniti, 20-Jeep, 21-Kia, 24-Lexus, 25-Lincoln, 29-Mazda, 30-Mercedes-Benz, 33-Nissan, 35-Porsche, 38-Scion, 40-Subaru, 43-Toyota, 44-OEM Certified Used Vehicles, 46-Volkswagen, 47-Volvo
This is a Professional Community, please describe YOUR Value Proposition... Why does anyone do business with you?

By DigitalRalph.com www.SEMDealer.com
My Edmunds CarSpace Profile
Ralph Paglia Blogger Site 1
Ralph Paglia Blogger Site 2
Ralph Paglia Dealer Blogger Site 3
Ralph Paglia Typepad Website 1
Ralph Paglia Wordpress Website 1
Wards Dealer Article on Ralph Paglia
First Dealix Interview with Ralph Paglia
Second Dealix Interview with Ralph Paglia
Digital Dealer Magazine with Ralph Paglia as Cover Story
J. D. Power Online Automotive Review with Ralph Paglia Suggestions ...
Ralph Paglia's MySpace Social Networking Site
Ralph Paglia's Flickr Web Addresses:
My Flickr Photostream
My Flickr Profile
My Facebook Profile

>
View Ralph Paglia (rpaglia@gmail.com)'s profile on LinkedIn
What interesting insights can you contribute to the ADM Community? Are you PASSIONATE about anything? Tell us who you REALLY are!
Automotive Social Media Marketing
Current Position: Vice President - Digital; Tier10 Marketing

From 2007 through 2010, Paglia was responsible for ADP Digital Marketing Business Development. He established key strategic partnerships with Car Companies, Dealer Groups and Digital Marketing enterprises such as Google, Yahoo!, DoubleClick, Specific Media, Jumpstart Automotive Media, KnowEm, Ning, TubeMogul, Network Solutions, DealerRater, Facebook, Presto Reviews, J. D. Power and Associates, Digital Dealer Conference, Cars.com, CBS, Ford, Kia, Toyota, Hyundai and others.

At Tier10 Marketing, Paglia has created significant revenue growth from new solutions to accelerate vehicle, parts and service sales using digital marketing, social media and reputation management strategies and tactics.

Prior to Tier10, Paglia created new businesses for ADP such as Digital Advertising, OEM Digital Marketing Consulting, and Social Media Reputation Management.

EDUCATION
After earning his Bachelor of Science Degree in Business Administration from Valparaiso University, Paglia went to SUNY-Buffalo for his Masters in Business Administration (MBA), specializing in Marketing. His first job after graduate school was with De La Fuente Automotive, Inc. in San Diego.

AUTOMOTIVE
Since then Paglia has become a nationally recognized thought leader, speaker and author on automotive CRM systems, Digital Marketing Strategy and Internet Sales Management.

Paglia has a remarkable history of large scale implementation of Internet Sales Departments, Business Development Centers (BDC) and Customer Relationship Management (CRM) tactical operations. He is a well known and frequently published expert at automotive solution development requirements, CRM systems, dealer business processes, Digital Marketing value propositions along with measurement criteria for performance reporting and ROI analysis.

HIGHLIGHTS

- 1986 San Diego: Paglia pioneers "Internet Leads" using Bulletin Board Systems (BBS) with first public ISP (CompuServe).

- 1997 San Antonio; Red McCombs Automotive

- 1999 Philadelphia: Cyber Car Internet Sales process consulting for Ford, Honda, Toyota, Mercedes-Benz, Subaru and Nissan dealers.

- 2000 Houston: Developed Toyota eCertified dealer program for Gulf States Toyota (GST) 5 State Region.

- 2001 Torrance: Led national dealer consulting and orientation program for Honda's Interactive Network (iN) system roll-out.

- 2002 Montvale: Proposed, designed and executed "StarLeads" ILM program for 322 Mercedes-Benz dealers.

- 2003 Detroit: Led development and training of 50+ consultants that executed 600+ Ford dealership BDC implementations.

- 2005 to 2007 Phoenix: Ralph leads single point GM dealer team that sells more units (4,200+) using digital marketing in 1 year than any other dealership had ever sold (before or since).

- 2007 Chicago: Ralph accepts ADP Dealer Services position; Director - Digital Marketing. His first initiative results in ADP Digital Advertising.

- 2007 Phoenix: Paglia builds and launches automotive social network at www.AutomotiveDigitalMarketing.com as a "Professional Community" which becomes industry's most popular at 15,000+ Visitors/Month.

- 2008 Dearborn: Secures Ford contract to develop the Ford Lincoln Mercury Digital Advertising (FLMDA) Program for Dealers

- 2008 Dearborn: Secures national Digital Marketing Consulting contract from Ford Motor Company

- 2008 Dearborn: Secures development funding for Ford Social Media Marketing and Reputation Management dealer program

- 2009 Dearborn: Presents Ford with performance differential of Ford regions using ADP to secure 100% increase in 2009 revenue

- 2009 Dearborn: Proposes/wins 2010 Ford DMC and FLMDA Programs that include Tier 3 Social Media Marketing and Reputation Management

- 2010 Scottsdale: Strategic ASU alliance to open ADP's SkySong Social Media Operations Center
Enter URL of DEALER Website you recommend (ie; www.ParagonCars.com)
http://www.BrickellHonda.com
Enter URL of OEM site you recommend (ie; www.FordVehicles.com)
http://www.FiestaMovement.com
Enter URL of any Social Media site you recommend (ie; www.PenskeCommunity.com)
http://www.AutomotiveSocial.com
Enter URL of a Dealer INVENTORY ADVERTISING site you recommend (example; www.Cars.com)
http://www.Cars.com
Enter URL of your TWITTER profile, or one you recommend following (twitter.com/ADMcommunity)
http://www.twitter.com/RalphPaglia
Enter URL of your Facebook Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.Facebook.com/RPaglia
Enter URL of your YouTube Channel, or one you recommend (youtube.com/AutoDigitalMarketing)
http://www.youtube.com/RalphPaglia
Check DEALER WEBSITE/MICROSITE PROVIDERS that you have direct experience with:
ADP Dynamic Websites, Automark, Reynolds Web Solutions, BZ Results, Liquid Motors, Autofuse, The Cobalt Group, Dealer.com, Dealerskins, Izmocars, TK Carsites, eCarList, DealerImpact, Fresh Start Studio, YourCarLot.com, VinSolutions.com, Gumiyo, Clickmotive, DealerFire, Other
Check all INTERNET LEAD PROVIDERS You have direct experience with:
Dealix, Autobytel, AutoUSA, iMotors, Liquid Motors, Autotropolis, Reply, Automotive.com, Jumpstart, ACE, Auto Lead Exchange, AutoNetUSA, CaptainAutoQuote, CarLoans.com, CarPrices.com, CarPriceUSA.com, Cars.com NewLeadsPlus, CarsDirect.com, CarSmart, CUDL Autosmart, Customer Funding, DealerLink, DriverLoans, High Yield Leads, Ideal Auto Marketing, InvoiceDealers.com, MotorAlley, NewCars.com, Next Phase media, PriceWheels, Tiburon Media, United Auto Finance, OTHERS
Select DEALER MANAGEMENT SYSTEM (DMS) You currently, or most frequently use:
ADP, Reynolds ERA, Reynolds Power (UCS)
Select all Vehicle Inventory Management Solutions You Have Used:
HomeNet, AAX, vAuto, vinSolutions, Liquid Motors, My Crystal Ball, The Magic 8 Ball, Whatever the Used Car Manager thinks he can steal the trade-in for, OTHER, My Used Car Manager's Fantasies...

Latest ADM Activity

J. Michael Zak and Ralph Paglia are now friends
6 hours ago
Ralph Paglia shared Ketty Colom's blog post on Twitter
yesterday
Ralph Paglia shared Ketty Colom's blog post on Google +1
yesterday
Ralph Paglia shared Ketty Colom's blog post on Facebook
yesterday
Ralph Paglia commented on Ketty Colom's blog post Survey says: Hispanics use Social Media the Most -Tips on how to reach this Demographic by a Latina
"Ketty, I really enjoyed reading your post, especially the part about not "Looking" Latina! I have often heard people say, "is your name Italian" to which i reply yes, then they say "that's funny, you don't look…"
yesterday
Tom Gorham promoted Ralph Paglia's event AutoConnections 2012
yesterday
Tom Gorham is attending Ralph Paglia's event

AutoConnections 2012 at The Mirage, Las Vegas, Nevada

September 11, 2012 to September 13, 2012
The AutoConnections Conference series, otherwise known as "AutoCON 2012", "AutoCON 2013", etc. will bring together the best in automotive retail thought leadership along with the best speakers and solution providers in the industry.AutoConnections 2012 will connect dealers with the strategies, tools, people and…See More
yesterday
Tom Gorham commented on Ralph Paglia's event AutoConnections 2012
"I am really excited about this conference.  Looking forward to more information!"
yesterday

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