Automotive Digital Marketing

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Ralph Paglia
  • 56, Male
  • Las Vegas, NV
  • United States
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Dealer Strong HR Recruiting

Posted on June 14, 2018 at 4:21pm 0 Comments

The VARK Questionnaire

Posted on May 21, 2018 at 2:26am 0 Comments

 

Ralph Paglia - Founder of ADM Community - President; ADM Consulting, LLC

Comment Wall (683 comments)

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At 6:03pm on May 22, 2018, David T. Gould said…

Hello Ralph... been some time (not sure where time goes but all is well here, hopefully same for you) 

I saw your recent video with Ryan G regarding Tier 4 marketing. Been away from the digital scene so long that I did not recognize that terminology in common use. (probably admitting my absence here) 

Is Tier 4 marketing new? Your idea? Are you promoting it with manufacturers?

Hanging in the wings,

DTG

At 4:22am on January 10, 2018,
Vendor
Joe Kavanagh
said…

Thanks Ralph. Hi from Ireland. 

Joe 

At 12:19pm on December 26, 2017, Steve Humphries said…

Hi Ralph, it was good speaking with you last week while you were house hunting.  Hope it was successful!

Steve

At 10:34am on December 18, 2017,
Dealer
Thomas Lee
said…

Thank you Ralph

At 4:19pm on November 12, 2017,
Influencer
Michael J. Larkin
said…
Hi Ralph - My agency conducts digital research and branding, then designs and execute programs based on our clients needs. The most recent demand has been for a Traffic program that converts. If interested I’d like to share with you a recent webinar I hosted were the content was all about the Re-targeting and COLD traffic $37 Billion Dollar industry. Then if you like that, I would invite you as a co-host on a LIVE webinar to your members and I’d provide the re-play MP4 you can use to take on more members. You can reach out to my direct e-mail: larkinmichael hot mail .com or my direct line 571-269-6328
At 2:23pm on September 11, 2017,
Dealer
Jacob Griffin
said…

Hello, thank you so much for your efforts toward this group. It certainly is a tremendous resource. Do you have a few minutes to circle up by phone with a young professional to see if my understanding of industry trends seem on point.
Jake Griffin
(513) 502-5959

At 8:05am on August 5, 2017, Jason Kathman said…

Thank you for adding me to the community!

At 4:02pm on May 1, 2017, Brian Bennington said…

Hey Ralph, Hope you're feeling good after all of the problems you've had.  Just found out I have AFib, a heart condition that you probably know about.  Of note, I've been getting notices that I'm "Lurking" on the ADM.  Am I still a member?

Brian Bennington, brian@archer-profit.com, 714-457-8287

At 6:12am on January 22, 2017, Steve Stauning said…

Glad to be here! Looking forward to good discussions that move the industry forward.

At 4:31pm on December 25, 2016, Kim Clouse said…

Great to be back Ralph. Can't wait to share the last few years and learn more.

Thanks for taking my call in 2001.

Thanks for all you have done.

KC

At 10:07am on November 20, 2016, Randall Borges said…

Thank you for the add Ralph and actually I'm back here under a new profile with my new organization DealerVision.com and I'm excited to both learn much and add value to the ADM community as a contributor!

Check us out at http://www.dealervision.com/

At 2:33am on August 7, 2016, John "Marzy" Marziliano said…

Hello Ralph,

Are there any salespeople that have created their own dedicated website to promote themselves and/or the brands they sell?

At 8:50am on August 1, 2016, Sheila York said…

Hi Ralph, I've been following you since I heard you speak way back when we were with ADP.  You look like you are continuing to contribute to the growth of all things digital.  Best, Sheila

At 8:09pm on May 22, 2016, Gina Reuscher said…

Thanks for the NADA interview feature, Ralph!

At 10:09pm on February 21, 2016, Mahendrapal Singh said…

Ralph thanks for connect, great community to explore.

At 6:42am on January 18, 2016, Barry Neuman said…

Hi Ralph,

Thanks for adding me. I look forward to becoming a productive member of your community. We here at Rechtschaffen Motors are working on some exciting things related to the wholesale aspect of the auto industry. I look forward to sharing them with you in the months ahead and all the feedback your members can provide to improve the product's ultimate value!

At 7:00pm on December 15, 2015,
Influencer
Dave Ochoa
said…

Hey Ralph we worked together in the early 2000's for HAC.  Last I saw you was at Ford HQ for a BDC launch.  Hope all is well!

At 7:38am on October 7, 2015,
Influencer
Tom Test
said…

Thank you for the connection, Ralph! I'm new here, as you can see. I'm looking to find more dealership clients to add to my roster.  I'm a voice talent with a pro studio, you've likely heard me before on national TV or radio.  Is there any way I can be of service to YOU?

Best regards,

Tom Test

www.tomtest.com

At 4:19pm on September 17, 2015, Jessica Savold said…

Hi Ralph! Do you know where I might find a process for "prospecting the service lane?"

At 12:34pm on August 24, 2015, Alexander Lau said…

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Adam Lofbomm and Ralph Paglia are now friends
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J. D. Power Automotive Marketing Roundtable

J.D. Power Automotive Marketing Roundtable (AMR)(previously the Automotive Internet Roundtable)   CELEBRATING IT'S 11th ANNIVERSARY IN 2016! From its humble beginnings in 2005, the 2016 J.D. Power Automotive Marketing Roundtable (AMR) has grown to become the leading automotive marketing event with over 1,400 participants.  Auto industry experts and thought leaders from around the globe share their insights…See More
Jun 14
Ralph Paglia posted a blog post

Facebook Dynamic Ads for Car Dealerships

Facebook’s new dynamic ads for auto dealers get more lead-generation featuresThe leads generated from a Facebook dynamic ad campaign can now be fed directly into the dealership's CRM system.Written by Facebook is rolling out updates to…See More
Jun 12
Ralph Paglia posted a video

A better way to buy a car - Hyundai Shopper Assurance

Hyundai Shopper Assurance is making the car buying experience better. With transparent pricing, paperwork you can do online, test drives that come to you and...
Jun 11
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Ralph Paglia's 6 photos were featured
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Ralph Paglia posted blog posts
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Ralph Paglia posted a blog post

Take Control Of Your Life By Controlling What You Pay Attention To!

Written by Maura ThomasOne of the best insights on what true productivity means in the 21st century dates…See More
Jun 7
Barry Neuman liked Ralph Paglia's blog post Search Engine Optimization: Easy-to-Use Tools to Improve Your Dealership Website’s SERP Rankings
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Ralph Paglia posted blog posts
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Ralph Paglia posted events
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Ralph Paglia's blog post was featured

Google Launches Initiative to Fight Fraud Directed at Car Dealers and Mid-Sized Companies

Google steps up efforts to fight scams and fraud directed at Small and Midsize BusinessGoogle is filing lawsuits, developing tools and stronger education programs.Scammers claiming to represent Google continue to prey on small business owners. They often also make threats about removing listings or outrageous claims about ranking…See More
Jun 3
Ralph Paglia posted a blog post

Google Launches Initiative to Fight Fraud Directed at Car Dealers and Mid-Sized Companies

Google steps up efforts to fight scams and fraud directed at Small and Midsize BusinessGoogle is filing lawsuits, developing tools and stronger education programs.Scammers claiming to represent Google continue to prey on small business owners. They often also make threats about removing listings or outrageous claims about ranking…See More
Jun 3
Ralph Paglia posted a discussion

Las Vegas Casino Workers’ Union: Visitors Should Not Sexually Harass Workers

Las Vegas casino workers’ union is calling on conference visitors to not sexually harass workersLas Vegas, NV - In a survey conducted by UNITE HERE’s Culinary and Bartender Unions of over 10,000 Las Vegas casino workers: 59% of cocktail servers and 27% of hotel housekeepers said they had been sexually…See More
May 30

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Brent Bissell joined Ralph Paglia's group
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J. D. Power Automotive Marketing Roundtable

J.D. Power Automotive Marketing Roundtable (AMR)(previously the Automotive Internet Roundtable)   CELEBRATING IT'S 11th ANNIVERSARY IN 2016! From its humble beginnings in 2005, the 2016 J.D. Power Automotive Marketing Roundtable (AMR) has grown to become the leading automotive marketing event with over 1,400 participants.  Auto industry experts and thought leaders from around the globe share their insights…See More
May 30
Ralph Paglia's 4 videos were featured
May 30

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Select All franchises/brands you are associated with
7-Chevrolet, 13-Ford, 15-Honda, 30-Mercedes-Benz, 43-Toyota, 46-Volkswagen, 44-OEM Certified Used Vehicles
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"What will YOU contribute to the ADM Community?"
Ken Grody Ford Digital Director

Automotive Digital Media Management
Current Position: President - ADM Consulting, LLC

From 2007 through 2010, Paglia was responsible for ADP Digital Marketing Business Development. He established key strategic partnerships with Car Companies, Dealer Groups and enterprises such as Google, Yahoo!, DoubleClick, Specific Media, Jumpstart Automotive Media, KnowEm, Ning, TubeMogul, Network Solutions, DealerRater, Facebook, Presto Reviews, JD Power, Digital Dealer Conference, Cars.com, CBS, Ford, Kia, Toyota, Hyundai and others.

At Tier10 Marketing, Paglia created substantial revenue growth from designing solutions to accelerate sales and service effectiveness using digital marketing, social media and reputation management strategies and tactics.

Prior to Tier10, Paglia served as Digital Director at ADP Dealer Services. He created new business units, such as Digital Advertising, OEM Digital Marketing Consulting, and Social Media Reputation Management.

EDUCATION
Bachelor of Science Degree in Business Administration from Valparaiso University
Masters in Business Administration (MBA), SUNY-Buffalo (Marketing). First post-grad job was De La Fuente Automotive, Inc. - San Diego.

AUTOMOTIVE
Paglia is a nationally recognized thought leader, speaker and author on dealer CRM systems, Digital Marketing, Advertising, Social Media, Reputation Management, Talent Acquisition.

Paglia has a history of large scale implementations, including Internet Departments, Business Development Centers (BDC) and Customer Relationship Management (CRM) tactical operations. He is a well known and frequently published expert at automotive solution development requirements, CRM systems, dealer business processes, Digital Marketing value propositions along with measurement criteria for performance reporting and ROI analysis.

HIGHLIGHTS

- 1986 San Diego: Paglia pioneers "Internet Leads" using Bulletin Board Systems (BBS) with first public ISP (CompuServe).

- 1997 San Antonio; Red McCombs Automotive

- 1999 Philadelphia: Cyber Car Internet Sales process consulting for Ford, Honda, Toyota, Mercedes-Benz, Subaru and Nissan dealers.

- 2000 Houston: Developed Toyota eCertified dealer program for Gulf States Toyota (GST) 5 State Region.

- 2001 Torrance: Led national dealer consulting and orientation program for Honda's Interactive Network (iN) system roll-out.

- 2002 Montvale: Proposed, designed and executed "StarLeads" ILM program for 322 Mercedes-Benz dealers.

- 2003 Detroit: Led development and training of 50+ consultants that executed 600+ Ford dealership BDC implementations.

- 2005 to 2007 Phoenix: Ralph leads single point GM dealer team that sells more units (4,200+) using digital marketing in 1 year than any other dealership had ever sold (before or since).

- 2007 Chicago: Ralph accepts ADP Dealer Services position; Director - Digital Marketing. His first initiative results in ADP Digital Advertising.

- 2007 Phoenix: Paglia builds and launches automotive social network at www.AutomotiveDigitalMarketing.com as a "Professional Community" which becomes industry's most popular at 15,000+ Visitors/Month.

- 2008 Dearborn: Secures Ford contract to develop the Ford Lincoln Mercury Digital Advertising (FLMDA) Program for Dealers

- 2008 Dearborn: Secures national Digital Marketing Consulting contract from Ford Motor Company

- 2008 Dearborn: Secures development funding for Ford Social Media Marketing and Reputation Management dealer program

- 2009 Dearborn: Presents Ford with performance differential of Ford regions using ADP to secure 100% increase in 2009 revenue

- 2009 Dearborn: Proposes/wins 2010 Ford DMC and FLMDA Programs that include Tier 3 Social Media Marketing and Reputation Management

- 2010 Scottsdale: Strategic ASU alliance to open ADP's SkySong Social Media Operations Center
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.KenGrodyFord.com
Social Media, Network or Blog site you recommend (ie; www.AutomotiveSocial.com)
http://www.AutomotiveThoughtLeader.com
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie; www.Cars.com)
http://www.Edmunds.com
YOUR Twitter profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.twitter.com/RalphPaglia
YOUR Facebook Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.Facebook.com/RPaglia
YOUR YouTube Channel, or one you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/RalphRPaglia
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
The Cobalt Group, String Automotive
INTERNET LEAD Suppliers You Have Experience Using
Dealix, Autobytel, AutoUSA
DEALER MANAGEMENT SYSTEMS (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Use
CarGigi

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