Enter Name of Your Dealership, Business or Employer:

ADP Dealer Services

Location

Gilbert, AZ

Auto Industry Business Segment or Affiliation:

Car Dealer, Dealership Manager, Dealership Sales Professional, Dealership Marketing Professional - Tier 3, Dealership Supplier, OEM Supplier, Marketing Services Provider, Consultant, Technology Professional, Media or Journalist, Dealership Solution Provider, Car Salesman Groupie, Car Salesman Wannabe

If a Dealer, OEM, Agency or Dealership Associate, please select the brands that you are affiliated with:

Audi, Chevrolet, Ford, Honda, Jeep, Lincoln, Mercury, Nissan, Porsche, Subaru, Toyota, Volkswagen, Mercedes Benz

OPTIONAL: Email for ADM Members to contact you (to avoid spambots, this will NOT be a live link):

rpaglia@gmail.com

Your Business Phone Number:

1-505-301-6369

Your Mobile Phone Number:

1-505-301-6369

Primary URL for YOUR Business, Professional or Blog Website (example = www.ADPdigitaladvertising.com)

http://www.ADPdigitaladvertising.com

Describe YOUR Value Proposition... Why should people do business with you? (this text box OK for HTML)

By DigitalRalph.com www.SEMDealer.com
www.AutomotiveGenius.com
www.Car-Guy.com
My Edmunds CarSpace Profile
Ralph Paglia Blogger Site 1
Ralph Paglia Blogger Site 2
Ralph Paglia Dealer Blogger Site 3
Ralph Paglia Typepad Website 1
Ralph Paglia Wordpress Website 1
Request Ralph Paglia Professional Services Form
Wards Dealer Article on Ralph Paglia
Ralph Paglia Geocities Website 1
First Dealix Interview with Ralph Paglia
Second Dealix Interview with Ralph Paglia
Digital Dealer Magazine with Ralph Paglia as Cover Story
J. D. Power Online Automotive Review with Ralph Paglia Suggestions ...
Ralph Paglia's MySpace Social Networking Site
Ralph Paglia's Flickr Web Addresses:
My Flickr Photostream
My Flickr Profile
My Facebook Profile

Describe your background, where you grew up, what you are passionate about, or who you REALLY are:

Director - Digital Marketing
ADP Dealer Services

Ralph Paglia is responsible for establishing ADP business partnerships and alliances with Automotive OEM's, enterprise class National Accounts and eBusiness organizations in the automotive vertical. Business development focused on defining and providing Digital Marketing solutions to car companies and dealers that accelerate and expand success in selling vehicles, parts and services using Internet based channels, strategies and tactics.

Ralph has over 20 years of leadership in information technology enabled automotive marketing and sales strategy, along with tactical operations implementation. He is a recognized expert at development requirements, CRM and Digital Marketing value propositions along with requisite performance measurements.

- 1986 San Diego: Ralph pioneered Internet lead generation by using Bulletin Board Systems (BBS) with a charter enrollment in the first public access ISP (CompuServe). Generated the auto industry's first Internet Leads by posting vehicle offers on multiple BBS's.

- 1999 Philadelphia: Ralph was part of original start-up team that launched Cyber Car, an automotive consulting organization that implemented Internet Sales processes into Ford, Lincoln, Mercury, Volvo, Mercedes-Benz, Honda, Acura, Toyota, Nissan and Infiniti dealers thoughout North America.

- 2000 Houston: Led development of Toyota eCertified dealer development program for the Gulf States Toyota (GST) Region. Facilitated Toyota eCertified Dealer workshops for over 100 Toyota dealers.

- 2001 Torrance: Created training program, led 25 consultants in national dealer orientation program for Honda's Interactive Network (iN) system roll-out all USA Honda and Acura dealers.

- 2002 Montvale: Proposed, designed and executed in-dealership Internet Lead Management "StarLeads" program for 322 Mercedes-Benz dealers.

- 2003 Detroit: Ralph led development and trained over 50 RCS consultants to execute BDC Implementations into 600 Ford dealerships.

- 2005 to 2007 Phoenix: Ralph develops, builds and leads team that markets and sells more cars using digital marketing strategies and tactics than ever before accomplished by a single point dealership.

- 2007; March, Hoffman Estates, IL: Ralph accepts position with ADP Dealer Services. As Director - Digital Marketing Solutions. His first initiative results in website and search engine dealer advertising offered collectively as ADP Digital Advertising Solutions.

- 2007; December, Detroit, MI: Ralph secures 50% of Regional Digital Marketing Consulting work from Ford Motor Company, taking half the business away from Reynolds Consulting Services.

- 2007; December, Coventry RI: Ralph develops and builds social network to launche the "Automotive Digital Marketing Professional Community" (ADM). By end of 2009, ADM is the most popular automotive professional network with over 10,000 Unique Visitors monthly.

- 2008; January, Dearborn, MI: Ralph secures agreement with Ford Motor Company to develop the Ford Lincoln Mercury Digital Advertising (FLMDA) Program for Dealers.

- 2008; June, Dearborn, MI: Ford Motor Company dealer communications officially announces the Ford Lincoln Mercury Digital Advertising Program for Dealers. Ralph secures development funds for Ford Social Marketing and Reputation Management dealer program.

- 2008; November, Dearborn, MI: Initial 5 Ford dealers complete implementation of Social Marketing and Reputation Management system.

- 2008; December, Dearborn, MI: Ralph presents Ford with FLMDA performance differential between 8 Ford regions with RCS and the 8 Ford regions with ADP to secure 100% of 2009 DMC contract for ADP.

- 2009; October, Dearborn, MI: Ralph leads team effort at developing 2010 Ford Digital Marketing Consulting (DMC) and FLMDA Program administered by ADP. Regional DMC's grow from 16 to 23. Program includes Social Marketing and Reputation Management.

Enter URL of Your Favorite DEALER Website (example = http://www.SandersonFord.com):

http://www.AutoAves.com

Enter URL of Your Favorite Automotive Social Media example (example = www.AnciraCommunity.com):

http://www.AnciraCommunity.com

Enter URL of Your Favorite OEM site (example = www.FLMDigital.com):

http://www.FiestaMovement.com

Enter URL of Your Favorite Classified Inventory Listing site (example = www.Cars.com):

http://www.Cars.com

Enter URL of Your favorite TWITTER profile (example = www.twitter.com/ralphpaglia):

http://www.twitter.com/RalphPaglia

Enter URL of Your favorite FACEBOOK Profile or Fan page (example = www.facebook.com/RPaglia):

http://www.Facebook.com/RPaglia

Enter URL of Your favorite YOUTUBE Channel (example = www.youtube.com/AutoDigitalMarketing):

http://www.youtube.com/RalphPaglia

Select the Dealership Website providers you currently use, or have used in the past:

ADP Dynamic Websites, Automark, Reynolds Web Solutions, BZ Results, The Cobalt Group, Dealerskins, Izmocars, Fresh Start Studio, YourCarLot.com, Gumiyo, Clickmotive

Select the Internet Lead Providers You Currently Use, or have Used in the Past:

Dealix, Autobytel, AutoUSA, iMotors, Liquid Motors, Autotropolis, Reply, Automotive.com, Jumpstart, ACE, Auto Lead Exchange, AutoNetUSA, CaptainAutoQuote, CarLoans.com, CarPrices.com, CarPriceUSA.com, Cars.com NewLeadsPlus, CarsDirect.com, CarSmart, CUDL Autosmart, Customer Funding, DealerLink, DriverLoans, High Yield Leads, Ideal Auto Marketing, InvoiceDealers.com, MotorAlley, NewCars.com, Next Phase media, PriceWheels, Tiburon Media, United Auto Finance, OTHERS

Select the Dealer Management System (DMS) You Currently Use:

ADP

Select the Inventory Management or Optimization Solution You Use:

HomeNet, vAuto, vinSolutions, Liquid Motors, eCarList