Automotive Digital Marketing

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Ralph Paglia
  • 55, Male
  • Las Vegas, NV
  • United States
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Ford Bet On Aluminum - Did They Win?

Posted on March 1, 2018 at 6:00pm 0 Comments

 

Ralph Paglia - Founder of ADM Community - President; ADM Consulting, LLC

Comment Wall (682 comments)

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At 4:22am on January 10, 2018,
Vendor
Joe Kavanagh
said…

Thanks Ralph. Hi from Ireland. 

Joe 

At 12:19pm on December 26, 2017, Steve Humphries said…

Hi Ralph, it was good speaking with you last week while you were house hunting.  Hope it was successful!

Steve

At 10:34am on December 18, 2017, Thomas Lee said…

Thank you Ralph

At 4:19pm on November 12, 2017,
Influencer
Michael J. Larkin
said…
Hi Ralph - My agency conducts digital research and branding, then designs and execute programs based on our clients needs. The most recent demand has been for a Traffic program that converts. If interested I’d like to share with you a recent webinar I hosted were the content was all about the Re-targeting and COLD traffic $37 Billion Dollar industry. Then if you like that, I would invite you as a co-host on a LIVE webinar to your members and I’d provide the re-play MP4 you can use to take on more members. You can reach out to my direct e-mail: larkinmichael hot mail .com or my direct line 571-269-6328
At 2:23pm on September 11, 2017,
Dealer
Jacob Griffin
said…

Hello, thank you so much for your efforts toward this group. It certainly is a tremendous resource. Do you have a few minutes to circle up by phone with a young professional to see if my understanding of industry trends seem on point.
Jake Griffin
(513) 502-5959

At 8:05am on August 5, 2017,
Marketer
Jason Kathman
said…

Thank you for adding me to the community!

At 4:02pm on May 1, 2017, Brian Bennington said…

Hey Ralph, Hope you're feeling good after all of the problems you've had.  Just found out I have AFib, a heart condition that you probably know about.  Of note, I've been getting notices that I'm "Lurking" on the ADM.  Am I still a member?

Brian Bennington, brian@archer-profit.com, 714-457-8287

At 6:12am on January 22, 2017, Steve Stauning said…

Glad to be here! Looking forward to good discussions that move the industry forward.

At 4:31pm on December 25, 2016,
Influencer
Kim Clouse
said…

Great to be back Ralph. Can't wait to share the last few years and learn more.

Thanks for taking my call in 2001.

Thanks for all you have done.

KC

At 10:07am on November 20, 2016, Randall Borges said…

Thank you for the add Ralph and actually I'm back here under a new profile with my new organization DealerVision.com and I'm excited to both learn much and add value to the ADM community as a contributor!

Check us out at http://www.dealervision.com/

At 2:33am on August 7, 2016, John "Marzy" Marziliano said…

Hello Ralph,

Are there any salespeople that have created their own dedicated website to promote themselves and/or the brands they sell?

At 8:50am on August 1, 2016, Sheila York said…

Hi Ralph, I've been following you since I heard you speak way back when we were with ADP.  You look like you are continuing to contribute to the growth of all things digital.  Best, Sheila

At 8:09pm on May 22, 2016, Gina Reuscher said…

Thanks for the NADA interview feature, Ralph!

At 10:09pm on February 21, 2016, Mahendrapal Singh said…

Ralph thanks for connect, great community to explore.

At 6:42am on January 18, 2016, Barry Neuman said…

Hi Ralph,

Thanks for adding me. I look forward to becoming a productive member of your community. We here at Rechtschaffen Motors are working on some exciting things related to the wholesale aspect of the auto industry. I look forward to sharing them with you in the months ahead and all the feedback your members can provide to improve the product's ultimate value!

At 7:00pm on December 15, 2015,
Influencer
Dave Ochoa
said…

Hey Ralph we worked together in the early 2000's for HAC.  Last I saw you was at Ford HQ for a BDC launch.  Hope all is well!

At 7:38am on October 7, 2015,
Influencer
Tom Test
said…

Thank you for the connection, Ralph! I'm new here, as you can see. I'm looking to find more dealership clients to add to my roster.  I'm a voice talent with a pro studio, you've likely heard me before on national TV or radio.  Is there any way I can be of service to YOU?

Best regards,

Tom Test

www.tomtest.com

At 4:19pm on September 17, 2015, Jessica Savold said…

Hi Ralph! Do you know where I might find a process for "prospecting the service lane?"

At 12:34pm on August 24, 2015, Alexander Lau said…
At 8:36am on August 14, 2015,
Influencer
Jeannine Fallon
said…

Thanks, Ralph. Great to be here! I posted a blog for publication on Monday and will get to work on more. Thanks for providing such a great venue for useful industry news and sales tips!

Latest ADM Activity - Click "More" at bottom!

Ralph Paglia's 5 photos were featured
yesterday
CPI Results liked Ralph Paglia's blog post Social Media Marketing for Car Dealers; Inhouse, Outsource or Hybrid?
yesterday
Ralph Paglia posted photos
Tuesday
Ralph Paglia posted a blog post
Tuesday
Ralph Paglia's blog post was featured

Social Media Marketing for Car Dealers; Inhouse, Outsource or Hybrid?

The argument for social media as a highly effective automotive marketing tool is not new and I'm certain we don't need to waste energy or bandwidth defending it. The prediction that Facebook will be the most dominant online property of 2018 - even more pervasive than Google - should tip you over the edge if you're…See More
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Internet Sales 20 Group 11 at Trump International Miami

May 11, 2018 to May 13, 2018
The Internet Sales 20 Group is a 3-day Workshop specifically designed for Automotive Sales…See More
Tuesday

Marketer
Adam Katz and Ralph Paglia are now friends
Monday
Ralph Paglia commented on sara callahan's blog post Negative Reviews Can be Sales Gold!
"Great post Sara! Right on target and very much the reality of today's marketplace..."
Monday
Ralph Paglia posted blog posts
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Ralph Paglia's blog post was featured

Instagram: Highest Ranking Quotes, Keywords and Hashtags

The Most Instagrammed Quotes And Popular HashtagsScroll through Instagram's epic landscapes, laughing babies, delicious food, and adorable animals for a few minutes and you'll eventually land on an inspirational quote post.In fact, the Instagram hashtag #quoteoftheday has over 12 million posts. And that's just one quote-related hashtag. When you add #quote, #quotes, and #quotestoliveby, that number swells.Reposted from article written by Daniel Wesley — Read more at…See More
Apr 19
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Richie Bello’s Cigar Dinner at Beach Club Estate

May 9, 2018 from 6pm to 10pm
Special Guests:Ralph Paglia, Stan Sher and EL Patronn Dale Childress Jr.Attention all auto dealers, general managers, and sales managers! You are invited to Richie Bello’s Cigar Dinner at the Beach Club Estate on May 9th, from 6-10pm!There will be an exclusive buffet, complimentary cigars by Village Cigar Headquarters, and a cash bar!Great opportunity for every auto dealer to motivate and inspire…See More
Apr 16
Ralph Paglia updated an event
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Richie Bello’s Cigar Dinner at Beach Club Estate

May 9, 2018 from 6pm to 10pm
Special Guests:Ralph Paglia, Stan Sher and EL Patronn Dale Childress Jr.Attention all auto dealers, general managers, and sales managers! You are invited to Richie Bello’s Cigar Dinner at the Beach Club Estate on May 9th, from 6-10pm!There will be an exclusive buffet, complimentary cigars by Village Cigar Headquarters, and a cash bar!Great opportunity for every auto dealer to motivate and inspire…See More
Apr 15
Ralph Paglia is attending Eliana Raggio's event
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FREE WEBINAR: The Audience-First Marketing Strategy you SHOULD be using! at https://www.dealeron.com/webinar/audience-first-marketing-strategy

April 26, 2018 from 12pm to 1pm
“Audience-first” isn’t just a buzzword. In today’s competitive online market, it’s a necessity!ARE YOU USING AN AUDIENCE-FIRST MARKETING STRATEGY?Most dealerships aren’t….and it is costing time, energy and money that are much better invested in targeting your audience with a specific marketing strategy.We’re bringing in DealerOn’s very own Aurko Chatterjee to discuss The Audience-First Marketing Strategy you SHOULD be using!Attendees of this 1 hour webinar will learn how to navigate the new…See More
Apr 15
Ralph Paglia's blog post was featured

Ally Financial and Scott Painter's Fair Form Strategic Alliance

Ally and Fair Announce Strategic AllianceDetroit-based Ally Financial Inc. has announced a new agreement with Fair, the digital used-vehicle retailer helmed by TrueCar founder Scott Painter.     Photo by V8americanpower via Wikimedia CommonsAlly Financial Inc. and Fair today announced a strategic relationship in which Fair will…See More
Apr 14
Ralph Paglia posted a blog post

Instagram: Highest Ranking Quotes, Keywords and Hashtags

The Most Instagrammed Quotes And Popular HashtagsScroll through Instagram's epic landscapes, laughing babies, delicious food, and adorable animals for a few minutes and you'll eventually land on an inspirational quote post.In fact, the Instagram hashtag #quoteoftheday has over 12 million posts. And that's just one quote-related hashtag. When you add #quote, #quotes, and #quotestoliveby, that number swells.Reposted from article written by Daniel Wesley — Read more at…See More
Apr 14
Richie Bello liked Ralph Paglia's video
Apr 12
Ralph Paglia posted photos
Apr 11
Ralph Paglia posted a blog post

Ally Financial and Scott Painter's Fair Form Strategic Alliance

Ally and Fair Announce Strategic AllianceDetroit-based Ally Financial Inc. has announced a new agreement with Fair, the digital used-vehicle retailer helmed by TrueCar founder Scott Painter.     Photo by V8americanpower via Wikimedia CommonsAlly Financial Inc. and Fair today announced a strategic relationship in which Fair will…See More
Apr 11
Ralph Paglia's blog post was featured
Apr 10

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"What will YOU contribute to the ADM Community?"
Ken Grody Ford Digital Director

Automotive Digital Media Management
Current Position: President - ADM Consulting, LLC

From 2007 through 2010, Paglia was responsible for ADP Digital Marketing Business Development. He established key strategic partnerships with Car Companies, Dealer Groups and enterprises such as Google, Yahoo!, DoubleClick, Specific Media, Jumpstart Automotive Media, KnowEm, Ning, TubeMogul, Network Solutions, DealerRater, Facebook, Presto Reviews, JD Power, Digital Dealer Conference, Cars.com, CBS, Ford, Kia, Toyota, Hyundai and others.

At Tier10 Marketing, Paglia created substantial revenue growth from designing solutions to accelerate sales and service effectiveness using digital marketing, social media and reputation management strategies and tactics.

Prior to Tier10, Paglia served as Digital Director at ADP Dealer Services. He created new business units, such as Digital Advertising, OEM Digital Marketing Consulting, and Social Media Reputation Management.

EDUCATION
Bachelor of Science Degree in Business Administration from Valparaiso University
Masters in Business Administration (MBA), SUNY-Buffalo (Marketing). First post-grad job was De La Fuente Automotive, Inc. - San Diego.

AUTOMOTIVE
Paglia is a nationally recognized thought leader, speaker and author on dealer CRM systems, Digital Marketing, Advertising, Social Media, Reputation Management, Talent Acquisition.

Paglia has a history of large scale implementations, including Internet Departments, Business Development Centers (BDC) and Customer Relationship Management (CRM) tactical operations. He is a well known and frequently published expert at automotive solution development requirements, CRM systems, dealer business processes, Digital Marketing value propositions along with measurement criteria for performance reporting and ROI analysis.

HIGHLIGHTS

- 1986 San Diego: Paglia pioneers "Internet Leads" using Bulletin Board Systems (BBS) with first public ISP (CompuServe).

- 1997 San Antonio; Red McCombs Automotive

- 1999 Philadelphia: Cyber Car Internet Sales process consulting for Ford, Honda, Toyota, Mercedes-Benz, Subaru and Nissan dealers.

- 2000 Houston: Developed Toyota eCertified dealer program for Gulf States Toyota (GST) 5 State Region.

- 2001 Torrance: Led national dealer consulting and orientation program for Honda's Interactive Network (iN) system roll-out.

- 2002 Montvale: Proposed, designed and executed "StarLeads" ILM program for 322 Mercedes-Benz dealers.

- 2003 Detroit: Led development and training of 50+ consultants that executed 600+ Ford dealership BDC implementations.

- 2005 to 2007 Phoenix: Ralph leads single point GM dealer team that sells more units (4,200+) using digital marketing in 1 year than any other dealership had ever sold (before or since).

- 2007 Chicago: Ralph accepts ADP Dealer Services position; Director - Digital Marketing. His first initiative results in ADP Digital Advertising.

- 2007 Phoenix: Paglia builds and launches automotive social network at www.AutomotiveDigitalMarketing.com as a "Professional Community" which becomes industry's most popular at 15,000+ Visitors/Month.

- 2008 Dearborn: Secures Ford contract to develop the Ford Lincoln Mercury Digital Advertising (FLMDA) Program for Dealers

- 2008 Dearborn: Secures national Digital Marketing Consulting contract from Ford Motor Company

- 2008 Dearborn: Secures development funding for Ford Social Media Marketing and Reputation Management dealer program

- 2009 Dearborn: Presents Ford with performance differential of Ford regions using ADP to secure 100% increase in 2009 revenue

- 2009 Dearborn: Proposes/wins 2010 Ford DMC and FLMDA Programs that include Tier 3 Social Media Marketing and Reputation Management

- 2010 Scottsdale: Strategic ASU alliance to open ADP's SkySong Social Media Operations Center
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.KenGrodyFord.com
Social Media, Network or Blog site you recommend (ie; www.AutomotiveSocial.com)
http://www.AutomotiveThoughtLeader.com
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie; www.Cars.com)
http://www.Edmunds.com
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http://www.youtube.com/RalphRPaglia
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
The Cobalt Group, String Automotive
INTERNET LEAD Suppliers You Have Experience Using
Dealix, Autobytel, AutoUSA
DEALER MANAGEMENT SYSTEMS (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Use
CarGigi

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