"There are so many social media tools for dealers to use that can help manage communities. Which one do you recommend or us and why?"
Automotive Digital Marketing ProCom
Professional Community for Car Dealers, Automotive Marketers and Sales Managers
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Patti Swanson
- Female
- Royal Oak, MI
- United States
- LevelSet Solutions
- ADM Blog Posts (10)
- ADM Discussions
- ADM Events
- Groups (8)
- Automotive Marketing Community Photos (1)
- Photo Albums
- Automotive Digital Marketing Videos
Patti Swanson's Groups
Patti Swanson's ADM Profile page
Latest ADM Activity - Click "More" at bottom!
Patti Swanson posted a blog postSHIPCARSNOW CONDUCTS ANNUAL DEALER SURVEY AND GIVES DEALERS A CHANCE TO WIN AN iPAD2
ShipCarsNow is asking dealers to participate in their annual dealer survey. [Click Here to go to the Survey.] Survey participants can enter a drawing to win a new 32GB iPad2. As part of ongoing market research, ShipCarsNow annually surveys independent and franchised auto dealers to get their feedback about online trading of used cars and related auto transport services. While a lot of data is…See More
Patti Swanson joined Ralph Paglia's group
Universal Business Listings
Accurate listings are the first step in online marketing. More than 40% of online listings are inaccurate, incomplete, or missing.See More
Patti Swanson joined Ralph Paglia's group
Targeted Marketing
A special focus on the use of highly targeted marketing communications resulting from research, tracking systems, ad delivery mechanisms, tracking codes and data mining.Several examples of targeting methodologies that drive the delivery of these communications to our selected and defined audience include:Contextual Relevancy Triggered Placement of Display Ads on WebsitesKeyword Search Activity by ConsumersGeographic Location of Online ConsumersBehavioral Targeting Based on Previous Sites…See More
Patti Swanson posted a blog postAn Industry First Mobile App
Every segment of the automotive industry is online. Some have been slower to adapt than others, but it is pretty safe to say everyone is online in one way or another. Companies are searching and finding new ways to serve customers through technology and improved systems.The auto transport segment is no different and…See More
Patti Swanson posted a blog post2011 SEO Insights and Tips
Written by senior search strategist at LevelSet Solutions, 2011 SEO Insights and Tips is a quick read providing meaningful information Excerpt -Unless a business model simply relies on traffic, an SEO partner needs to approach search marketing from a multifaceted perspective. The goal is not aggregate traffic; it is about increasing qualified traffic.It is a must read before you hire a SEO partner. Download white paper at…See More
Patti Swanson posted a blog postChrysler Goes Bold in Order to Inspire
Chrysler's Super Bowl ad was bold. It aligned luxury with Detroit and the edge of Eminem. It was daring, inspiring, fresh and needed. It was beautifully filmed and edited, boasted impressive copy writing, and it was delivered at the perfect time for Chrysler, Detroit, and the country. And often timing is more important than anything, much to all of our fabulous creative friends’ dismay. But in this case, great creative aligned with perfect timing. Let’s only hope it results in sales. Only time…See More
Patti Swanson posted a photo
LevelSet Solutions
A collection of highly experienced and talented professionals who joined forces because of their passion to help companies grow and succeed.
Patti Swanson joined Ralph Paglia's group
Statistics, Data Charts and Infographic Illustrations
For the sharing of relelvant auto industry data and discussions about Statistics, Data Charts and Infographic Illustrations.
Patti Swanson joined Ralph Paglia's group
Ning Platform Users
For automotive marketing professionals using Ning platform based sites and networks within their digital marketing strategy.
Patti Swanson posted a blog postLevelSet Solutions expands services and launches new website
LevelSet Solutions has expanded its services to include Internet marketing and launched its new website, www.levelsetsolutions.com. The company, now in its second year, found customers asking for help to navigate their online marketing and social media networking.“LevelSet Solutions was started with a vision to offer consulting focused on highly defined solutions that provide extraordinary value,” said Steve Swanson, president and managing…See More
Patti Swanson posted a blog postReader Beware-The Internet is Filled with Inexperience
Yesterday, a colleague sent me a blog post that made me laugh right out loud because of the absurdity of what was being proposed and recommended. Unfortunately, I know the writer who is fresh out of college with lots of potential, but was given the privilege to write for her company’s blog with obviously no editing or guidelines. Her inexperience of workplace standards, legality and employee rights were obvious. As I perused the rest of the blogs, I saw other young employees had also posted…See More
ADM Profile Information
- REQUIRED: Name of Your Dealership, Business or Organization:
- LevelSet Solutions
- REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
- Marketing Services Provider, Technology Professional
- REQUIRED: Your Business Phone Number
- 248-629-9207
- REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
- http://www.levelsetsolutions.com
- YOUR Email address for business contacts
- patti@levelsetsolutions.com
- Select All franchises/brands you are associated with
- -Chrysler..., -Ford..., -Jaguar..., -Land Rover...
- ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
- LevelSet Solutions provides technology and online strategies that are effective, smart and profitable for customers. We leverage technology, marketing, creativity, and analytics to help businesses build brand, deepen and expand customer relationships, sell products, and help solve their toughest business challenges.
- What will YOU contribute to the ADM Community?
- I started with Ford Motor Company right out of college calling on dealers and have worked with the automotives from that point on in various roles including events, fundraising, technology but most of my experience is in traditional and digital marketing.
- CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
- http://billbrownford.com
- Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
- http://www.linkedin.com/groups?gid=2352173
- INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
- http://www.cars.com
- Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
- http://www.twitter.com/ford
- Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
- http://www.facebook.com/#!/pages/LevelSet-Solutions/118119611551589
- Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
- http://www.youtube.com/automotivenews
- Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
- Not Applicable
- INTERNET LEAD Suppliers You Have Experience Using
- Not Applicable
- DEALER MANAGEMENT SYSTEM (DMS) You use
- Not Applicable
- Used Car Inventory Management Solutions You Use
- Not Applicable...
Patti Swanson's Photos on ADM
Patti Swanson's ADM Blog
SHIPCARSNOW CONDUCTS ANNUAL DEALER SURVEY AND GIVES DEALERS A CHANCE TO WIN AN iPAD2
Posted on June 1, 2011 at 2:35pm 0 Comments 0 Likes
ShipCarsNow is asking dealers to participate in their annual dealer survey. [Click Here to go to the Survey.] Survey participants can enter a drawing to win a new 32GB iPad2.
As part of ongoing market research, ShipCarsNow annually surveys independent and franchised auto dealers to get their feedback about online trading of used cars and related auto transport services. While a…
Continue An Industry First Mobile App
Posted on March 13, 2011 at 7:53am 0 Comments 0 Likes
Every segment of the automotive industry is online. Some have been slower to adapt than others, but it is pretty safe to say everyone is online in one way or another. Companies are searching and finding new ways to serve customers through technology and improved systems.
The auto transport segment is no…
Continue 2011 SEO Insights and Tips
Posted on February 23, 2011 at 10:26am 0 Comments 0 Likes
Written by senior search strategist at LevelSet Solutions, 2011 SEO Insights and Tips is a quick read providing meaningful information
Excerpt -
Unless a business model simply relies on traffic, an SEO partner needs to approach search marketing from a multifaceted perspective. The goal is not aggregate traffic; it is about increasing qualified…
Continue Chrysler Goes Bold in Order to Inspire
Posted on February 7, 2011 at 6:54pm 0 Comments 0 Likes
Chrysler's Super Bowl ad was bold. It aligned luxury with Detroit and the edge of Eminem. It was daring, inspiring, fresh and needed. It was beautifully filmed and edited, boasted impressive copy writing, and it was delivered at the perfect time for Chrysler, Detroit, and the country. And often timing is more important than anything, much to all of our fabulous creative friends’ dismay. But in this case, great creative aligned with perfect timing. Let’s only hope it results in sales. Only…
ContinueComment Wall (3 comments)
- At 7:13pm on July 26, 2010,
Ralph Paglia said… - "Safari can’t open the page.
Too many redirects occurred trying to open “http://www.economist.com/node?”. This might occur if you open a page that is redirected to open another page which then is redirected to open the original page."
- At 7:13pm on July 26, 2010, Ralph Paglia said…
- Patti,
I tried to use your link, but it is being blocked as a double-forward via short URL services... Would love to check out the article.
- At 6:04am on May 25, 2010, Thomas Ieracitano gave Patti Swanson a gift…
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FREE Webinar: 5 Ways Live Chat Will Help You Sell More Cars
July 31, 2014 from 12pm to 1pm – http://www.dealeron.com/webinar/events/5-ways-live-chat-will-help-you-sell-more-cars/
0 Comments 1 Like -
Internet Battle Plan - Seattle
August 5, 2014 at 8am to August 7, 2014 at 12:30pm – Marriott Town Center, Redmond Washington
2 Comments 1 Like -
FREE Webinar: Expert from Google Discusses How to Market Fixed Ops Online
August 7, 2014 from 12pm to 1pm – http://www.dealeron.com/webinar/events/expert-from-google-discusses-how-to-market-fixed-ops-online/
0 Comments 1 Like -
FREE Webinar: Engagement Strategies to Drive More Business than Ever Before!
August 14, 2014 from 12pm to 1pm – http://www.dealeron.com/webinar/events/engagement-strategies-to-drive-more-business-than-ever-before/
0 Comments 1 Like -
FREE Webinar: 6 Personal Branding Tips Guaranteed to Make you More $$$
August 21, 2014 from 12pm to 1pm – http://www.dealeron.com/webinar/events/6-personal-branding-tips/
0 Comments 1 Like
Top Contributing ADM Professional Community Members of Past 30 Days
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Top 5 Automotive Marketing Forum Discussions - 30 Days
1. Does Your Dealership Website Get Its Fair Share Of Facebook Traffic?
Posted by Ralph Paglia on May 22, 2014
3. 3 Year PPC Agreement are you on crack?
Posted by Micah Birkholz-1:16Digital Media on June 19, 2014
5. The Social Media Fallacies That Are Hurting Your Business
Posted by Mike Elliott on July 22, 2014
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