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Mike Warwick
  • Male
  • Malden, MA
  • United States
  • Kelly Auto Group
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Mike Warwick's ADM Discussions

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Started this ADM discussion. Last reply by Jon Hedges Dec 20, 2011. 5 Replies

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Latest ADM Activity - Click "More" at bottom!

Mike Warwick commented on Mike theCarGuy Correra's blog post My first post on Dealership Daily :)
"Ralph, you would be surprised how often dealerships are unaware of their employee's backgrounds. I came to my current group to be a Desk Manager because I wanted to add that experience to my resume. Prior to coming here, I was the E-Commerce /…"
5 hours ago
Dani Lunsford commented on Mike Warwick's blog post Did Alan Ram Really Post About Having the Sales Floor Handle Leads Instead of the BDC and Close the Comment Section?
"Trying to bring this post back from 2014 ... I am Internet Director of a Toyota dealership, and I totally agree with Alan Ram, we have done just what he suggested and we are doing about 50% of the entire dealerships sales.  We have salespeople…"
May 7

Mike Warwick replied to J.D. Rucker's discussion The Best Inventory Pricing Tool Is...
"We use Firstlook in all of our stores.  It has most of the functionality of vAuto for half the cost and their support is exceptional."
Sep 2, 2014

Mike Warwick commented on Manny Luna's blog post Are you Investing in SEO the Warren Buffett Way?
"Great post Manny!  It's difficult for many in our business to understand that you need to have 90 day, 1 year and 5 year goals when it comes to SEO. We are so conditioned to run on this 30 day hamster wheel that it's difficult to…"
Aug 30, 2014

Mike Warwick was featured
Aug 19, 2014

Mike Warwick commented on Mike Warwick's blog post Did Alan Ram Really Post About Having the Sales Floor Handle Leads Instead of the BDC and Close the Comment Section?
"I'm with you Steve, give me a well trained BDC agent any day for one simple reason, while the salesperson is taking an up or delivering a car, the BDC agent is pounding the phones. Different jobs, different skill sets. Why do we have…"
Aug 18, 2014
Steve Duff commented on Mike Warwick's blog post Did Alan Ram Really Post About Having the Sales Floor Handle Leads Instead of the BDC and Close the Comment Section?
"In regards to this comment: "Dealerships struggle on a daily basis getting salespeople to follow up with their own customers...." I would change that to simply say "Dealerships struggle on a daily basis getting…"
Aug 18, 2014
Jerry Thibeau commented on Mike Warwick's blog post Did Alan Ram Really Post About Having the Sales Floor Handle Leads Instead of the BDC and Close the Comment Section?
"In regards to this comment: "Dealerships struggle on a daily basis getting salespeople to follow up with their own customers.  Salespeople don't train, they don't follow up and they don't prospect. They come to work and sit…"
Aug 18, 2014

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Mike Warwick's ADM Blog

Did Alan Ram Really Post About Having the Sales Floor Handle Leads Instead of the BDC and Close the Comment Section?

Posted on July 26, 2014 at 7:30am 24 Comments

Alan, let me begin by saying that you are one of my favorite trainers and I highly recommend your training to any dealership.  Your training is exceptional. However....the vast majority of salespeople are not effective at handling Internet leads or phone calls. In fact, they are horrible at it.…


Share the Winners...What Are You Using For Your Day One Follow Up Process?

Posted on November 20, 2013 at 9:59am 0 Comments

I've noticed a recurring problem in some BDC's.  The BDC agents have become too "task" oriented and have forgotten the real reason why they are there - to drive showroom traffic.  My frustration came to a boil recently when I noticed a familiar pattern, customer sends in a new lead, BDC agents calls the…


Is Anyone Using Sales Managers to Manage Their BDC?

Posted on May 6, 2012 at 5:30pm 23 Comments

I am preparing a presentation to our General Managers about our BDC operations and it got me thinking about how BDC's have changed in recent years.  When I started in the car business in 1998, the BDC generally consisted of a couple of reps who were usually the poorest…


Accurate Sourcing - The New Holy Grail

Posted on January 26, 2012 at 11:30am 1 Comment

In doing my 2011 review, I came across some amazing sourcing statistics for our group.  We sold a huge number of vehicles with the following sources:

  • Walk-in
  • Drive-by
  • Location
  • Manual Add - meaning no actual source was selected


Does anyone really think a customer is actually a walk-in?  Are customers driving the streets of America and suddenly overcome with the desire to pop in to a car dealership and buy a new vehicle?  In the…


How Will Automotive Retail Change in 2012? Is This The Year That the "One Price, No Haggle" Model is Resurrected?

Posted on January 2, 2012 at 7:49am 3 Comments

We've all seen the Truecar commercial blitz by now and yesterday, I saw a Vehix commercial that appeared to be an attempt to piggyback on Truecar's message  Well come to find out, Vehix is now a Truecar affiliate / subsidiary.  There is a clear attempt underway to transform the way that cars are sold in the U.S.  A quick trip to Yahoo today showed…


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At 8:18pm on February 21, 2010, Ralph Paglia said…
Mike, here are a few of the job descriptions you asked for, including one I have for BDC Managers as a comparison...


ISD Job Description - SMT 09-04-02.doc
At 9:37am on September 28, 2009, Chip Gray said…
Thanks Mike,
I look forward to being involved.
At 6:29pm on August 26, 2009, Ralph Paglia said…

I am so turned off to onsite SEO for more than 10 key search phrases any more that i am probably not as good a resource as someone like Tony Guarnaccia ( However, with some of the organic ranking impact I am seeing for dealers from their social marketing and reputation management activities and the resulting back-links, I would recommend that an SM/RM strategy be integrated into any SEO plan for a new dealership web site... especially for a Subaru store!

Send an email to and i will send you some SEO proposal plans to use as a reference. I just don't want to share them with people who will abuse them...
At 1:31pm on August 14, 2009,
Mike Warwick
Just starting to roll cars today. Still no money, government is telling us to roll them without approvals.
At 12:49pm on August 14, 2009, Ken Hodgson said…
Any $$$ yet?
At 7:35am on July 30, 2009, Ken Hodgson said…
Hi Mike. I've been reading this forum for a while but finally decided to start chiming in. We haven't had any deals confirmed yet. I believe we're waiting for salvage yard paperwork before the deals can be completely uploaded. You?
At 8:29am on July 29, 2009, Maria Espinoza said…
Hi Mike! wanted to let you know:
Dealer e Process is now offering a FREE TRIAL on PROACTIVE LIVECHAT
Call me 630-748-3390 for details
check it out:
At 7:40am on July 29, 2009, Ralph Paglia said…
YES! It is great to hear about a dealer who is experiencing what I experienced in 2005, 2006 and early 2007 while working at Courtesy Chevrolet. There have been so many that try, but as you have learned by now, it is connecting all the dots that turns on the traffic, lead and phone call spigot.
At 9:16am on July 27, 2009, Ralph Paglia said…
Mike, have you started getting any action from your Ford Fusion microsites?
At 6:43pm on July 22, 2009, Ralph Paglia said…
Wow... GREAT microsite! Brian does excellent work and I really like the way you are promoting your Ning community, but you should consider investing in your own domain and getting rid of the third party ads.

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