Automotive Digital Marketing Professional Community

ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers

Mike Warwick Male Stoneham, MA United States Warwick Consulting Services: Share; Share on Twitter; Share on Facebook

ADM Blog Posts
ADM Discussions (48)
ADM Events (1)
Groups (3)
ADM Professional Community Photos
Photo Albums
Automotive Digital Marketing Videos

Mike Warwick's Apps (5)

Mike Warwick's ADM Friends

View All

Mike Warwick's Groups

Lead Management

154 members
CRM Profit Center (BDC)

71 members

Web Management

121 members

View All

Mike Warwick's ADM Discussions

Mike Warwick's ADM Pofile

ADM Gifts Received

Mike Warwick has not received any ADM gifts yet

Give Mike Warwick a Gift

Latest ADM Activity

Mike Warwick commented on Matt Watson's blog post 'Streamlining the Sales Process'

Responselogix may evolve into an effective piece of the puzzle but I don't think it's there yet (and yes, I have used the system). Too many integration issues and added process steps. Hiding the customer email, punching in extra codes when calling t…

August 25

Mike Warwick was featured

Congratulate them!

August 25

Mike Warwick replied to Randy Reid Jr,'s discussion 'Setup for failure? Please advise'

Hi Randy, How many leads a month are you working? A realistic metric is the 35-65-65 rule. If you work 100 leads, you should set 35 appointments and 65% of those (23) should show and 65% (15) should buy. This would leave you with a respectable 15%…

August 24

Mike Warwick replied to Mike Warwick's discussion 'Is Anyone Having Succes with Autobytel New Car Leads?'

Great points as usual Ralph. I appreciate you weighing in on ways to maximize ROI with 3rd party providers. I'm the first to admit that a lot of times the easy thing to do is to point the finger at the vendor and throw them under the bus when we are…

August 21

Ralph Paglia replied to Mike Warwick's discussion 'Is Anyone Having Succes with Autobytel New Car Leads?'

NEVER COMPLETELY SEVER A THIRD PARTY LEAD SUPPLIER RELATIONSHIP WITH YOUR DEALERSHIP!!! Mike - I have personally managed teams where our overall average "Close Rate" was consistently over 11% "Leads Received to Closed Sale" Ratio, yet certain 3rd P…

August 21

Mike Warwick replied to Mike Warwick's discussion 'Is Anyone Having Succes with Autobytel New Car Leads?'

My mystification with ABT is that we have a killer process and generally close over 18% of all third party lead providers and for some reason, ABT hovered around 3%. We've cancelled and moved on but I appreciate everyone's input

August 21

Ralph Paglia replied to Mike Warwick's discussion 'Is Anyone Having Succes with Autobytel New Car Leads?'

Bruce is right on target! I speak with dealers all over North America, and it seems that every one of them has a different opinion about 3rd party lead providers... The most important consideration is to make sure you know EXACTLY what you are buyin…

August 21

Bruce Hartz replied to Mike Warwick's discussion 'Is Anyone Having Succes with Autobytel New Car Leads?'

Best advice here is not to take advice on the subject of 3rd party leads. What works for one store might not at another. Experiment. Most all lead providers will cut you a 2 or 3 month deal to sign up. Make your best deal and track ROI & close rates…

August 20

ADM Profile Information

Enter Name of Your Dealership, Business or Employer:

Warwick Consulting Services

Auto Industry Business Segment or Affiliation (check all that apply):

Consultant

REQUIRED: Primary URL for YOUR Business Website or Blog (example; www.ADPsocial.com)

http://www.lawlesscj.com

OPTIONAL: Email Listing for ADM Members interested in doing business:

mike@warwickconsultingservices.com

REQUIRED: Your Business Phone Number for Members:

7818538160

OPTIONAL: Your Mobile Phone Number for ADM members:

7818538160

If affiliated with a Dealer or OEM, please check franchise you are associated with:

-Ford..., Ford

What interesting insights can you contribute to the ADM Community? Are you PASSIONATE about anything? Tell us who you REALLY are!

Boston area

Enter URL of DEALER Website you recommend (example; www.SandersonFord.com):

http://www.warwickconsultingservices.com

Enter URL of OEM site you recommend (example; www.FLMDigital.com):

http://www.jeep.com

Enter URL of a Social Media/UGC site you recommend (example; www.AnciraCommunity.com):

http://www.automotivedigitalmarketing.com

Enter URL of a Dealer INVENTORY ADVERTISING site you recommend (example; www.Cars.com):

http://Cars.com

Enter URL of a TWITTER profile you recommend following (#FF; twitter.com/ADMcommunity):

http://www.twitter.com/ralphpaglia

Enter URL of a Facebook Profile/Page you recommend (example; facebook.com/ADMcommunity):

http://www.facebook.com/RPaglia

Enter URL of a YouTube Channel you recommend (example; youtube.com/AutoDigitalMarketing):

http://www.youtube.com

Check all INTERNET LEAD PROVIDERS You have direct experience using as a supplier:

Dealix, Autobytel, AutoUSA, iMotors, Liquid Motors, Reply, Cars.com NewLeadsPlus

Select DEALER MANAGEMENT SYSTEM (DMS) You Currently Use:

ADP

Select all Vehicle Inventory Management Solutions You Have Used:

vAuto

Comment Wall (14 comments)

You need to be a member of Automotive Digital Marketing Professional Community to add comments!

Join Automotive Digital Marketing Professional Community

At 9:18pm on February 21, 2010, Ralph Paglia said…: Mike, here are a few of the job descriptions you asked for, including one I have for BDC Managers as a comparison...
Iinternet-BDC-Manager-Task-Blueprint-v2.xls

ABC-Motors-ISSjobDescription_v7.docx

BDCteamLeaderPayPlanTemplate-v2.xls
ISS-Job_Description.xls
ISD Job Description - SMT 09-04-02.doc

At 9:37am on September 28, 2009, Chip Gray said…: Thanks Mike,
I look forward to being involved.
Chip

At 6:29pm on August 26, 2009, Ralph Paglia said…: Mike,

I am so turned off to onsite SEO for more than 10 key search phrases any more that i am probably not as good a resource as someone like Tony Guarnaccia (tguarnaccia@bzresults.com). However, with some of the organic ranking impact I am seeing for dealers from their social marketing and reputation management activities and the resulting back-links, I would recommend that an SM/RM strategy be integrated into any SEO plan for a new dealership web site... especially for a Subaru store!

Send an email to ralph_paglia@adp.com and i will send you some SEO proposal plans to use as a reference. I just don't want to share them with people who will abuse them...

At 1:31pm on August 14, 2009, Mike Warwick said…: Just starting to roll cars today. Still no money, government is telling us to roll them without approvals.

At 12:49pm on August 14, 2009, Ken Hodgson said…: Any $$$ yet?

At 7:35am on July 30, 2009, Ken Hodgson said…: Hi Mike. I've been reading this forum for a while but finally decided to start chiming in. We haven't had any deals confirmed yet. I believe we're waiting for salvage yard paperwork before the deals can be completely uploaded. You?

At 8:29am on July 29, 2009, Maria Espinoza said…: Hi Mike! wanted to let you know:
Dealer e Process is now offering a FREE TRIAL on PROACTIVE LIVECHAT
Call me 630-748-3390 for details
check it out:
http://www.ispeakvideo2.com/remote/dealerEprocess/index.html

At 7:40am on July 29, 2009, Ralph Paglia said…: YES! It is great to hear about a dealer who is experiencing what I experienced in 2005, 2006 and early 2007 while working at Courtesy Chevrolet. There have been so many that try, but as you have learned by now, it is connecting all the dots that turns on the traffic, lead and phone call spigot.

At 9:16am on July 27, 2009, Ralph Paglia said…: Mike, have you started getting any action from your Ford Fusion microsites?

At 6:43pm on July 22, 2009, Ralph Paglia said…: Wow... GREAT microsite! Brian does excellent work and I really like the way you are promoting your Ning community, but you should consider investing in your own domain and getting rid of the third party ads.

No comments yet!

View All Comments

Welcome to
Automotive Digital Marketing Professional Community IMPORTANT: Please take the time to send an email to mail@automotivedigitalmarketing.com and after sending it, go to sent messages folder, open that same message and "right click" on the email address (in Outlook). Then select "Add To Contacts (or Address Book). Save to your address book so that you will get your notifications, message alerts, invites, etc.

Sign Up
or Sign In

A Network of Car Dealers, Automotive Marketing and Advertising Professionals sharing best Internet Sales Management strategies and tactics.