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Mike Warwick
  • Male
  • Malden, MA
  • United States
  • Kelly Auto Group
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Mike Warwick's ADM Discussions

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Started this ADM discussion. Last reply by JonHedges Dec 20, 2011. 5 Replies

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Latest ADM Activity - Click "More" at bottom!

Mike Warwick's blog post was featured

Share the Winners...What Are You Using For Your Day One Follow Up Process?

I've noticed a recurring problem in some BDC's.  The BDC agents have become too "task" oriented and have forgotten the real reason why they are there - to drive showroom traffic.  My frustration came to a boil recently when I noticed a familiar pattern, customer sends in a new lead, BDC agents calls the customer, sends an…See More
Nov 21, 2013
Mike Warwick posted a blog post

Share the Winners...What Are You Using For Your Day One Follow Up Process?

I've noticed a recurring problem in some BDC's.  The BDC agents have become too "task" oriented and have forgotten the real reason why they are there - to drive showroom traffic.  My frustration came to a boil recently when I noticed a familiar pattern, customer sends in a new lead, BDC agents calls the customer, sends an…See More
Nov 20, 2013
Mike Warwick and James Klaus are now friends
Nov 2, 2013
Mike Warwick commented on Timothy Martell's blog post Why SEO is Destroying the Car Business
"If you have a company that actually does SEO for you, be very careful when you upgrade your website to a newer version.  Many website providers do not bring over the custom SEO you have done in the past.  You need to specifically request…"
Sep 2, 2013
Mike Warwick commented on Micah Birkholz-1:16Digital Media's blog post Are you a professional? Armani or Merona…I hope Merona
"Strictly speaking from my own experience, the dealerships I've worked in that required employees to wear suits have always grossed better than the polo and khaki stores.  In my area, I think customers are more comfortable if you dress like…"
Jul 25, 2013
Mike Warwick commented on Micah Birkholz-1:16Digital Media's blog post Bad Advice: Reputation Management, Yelp and Google
"Ahhh, the beauty of the car business!  Find any "best practice" and you can stack up experts on either side of the issue to argue whether it works or not.  One thing I've learned about our business is that "best…"
Jun 26, 2013
Mike Warwick commented on Larry Bruce's blog post BDC, Call Center…BS…Call It What It IS!
"BDC agents and salespeople have become completely different animals.  The salesperson 15-20 years ago was able to handle the process from initial phone call to delivery.  Very few of those salespeople exist in today's dealerships.…"
May 28, 2013
Mike Warwick commented on Brian Pasch's blog post Jim Ziegler Has The Cars.com Marketing Strategy All Wrong
"I think it's a low blow to point out a strategy that Tim employed which, at the time, was kicking ass.  We all play in Google's pool and we understand who makes the rules.  There are MANY vendors on these boards who have promoted…"
May 3, 2013

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Kelly Auto Group
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Car Dealer, Dealership Manager, Consultant
REQUIRED: Your Business Phone Number
9787741000
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.kellyauto.com
YOUR Email address for business contacts
mwarwick@kellyauto.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
7818538160
Select All franchises/brands you are associated with
8-Chrysler, 12-Fisker, 16-Hyundai, 18-Isuzu, 21-Kia, 33-Nissan, 47-Volvo, -Acura..., -Jaguar..., -Maserati..., -Maybach...
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
Buying a car should be an exciting, enjoyable experience. At Kelly, we are dedicated to making the car buying process as easy as possible. Our motto is "We Make It Easy - That's The Kelly way!"
What will YOU contribute to the ADM Community?
Boston area
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.kellyauto.com
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://www.automotivedigitalmarketing.com
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://Cars.com
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.twitter.com/kellyauto
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.facebook.com/kellyauto
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/kellyauto
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
ADP Dynamic Websites, BZ Results, Liquid Motors, Dealer.com, TK Carsites, DealerOn
INTERNET LEAD Suppliers You Have Experience Using
Dealix, Autobytel, AutoUSA, iMotors, Liquid Motors, Reply, Cars.com NewLeadsPlus
DEALER MANAGEMENT SYSTEM (DMS) You use
ADP
Used Car Inventory Management Solutions You Use
vAuto, HomeNet..., eCarList...

Mike Warwick's ADM Blog

Share the Winners...What Are You Using For Your Day One Follow Up Process?

Posted on November 20, 2013 at 9:59am 0 Comments

I've noticed a recurring problem in some BDC's.  The BDC agents have become too "task" oriented and have forgotten the real reason why they are there - to drive showroom traffic.  My frustration came to a boil recently when I noticed a familiar pattern, customer sends in a new lead, BDC agents calls the…

Continue

Is Anyone Using Sales Managers to Manage Their BDC?

Posted on May 6, 2012 at 5:30pm 23 Comments

I am preparing a presentation to our General Managers about our BDC operations and it got me thinking about how BDC's have changed in recent years.  When I started in the car business in 1998, the BDC generally consisted of a couple of reps who were usually the poorest…

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Accurate Sourcing - The New Holy Grail

Posted on January 26, 2012 at 11:30am 1 Comment

In doing my 2011 review, I came across some amazing sourcing statistics for our group.  We sold a huge number of vehicles with the following sources:

  • Walk-in
  • Drive-by
  • Location
  • Manual Add - meaning no actual source was selected

 

Does anyone really think a customer is actually a walk-in?  Are customers driving the streets of America and suddenly overcome with the desire to pop in to a car dealership and buy a new vehicle?  In the…

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How Will Automotive Retail Change in 2012? Is This The Year That the "One Price, No Haggle" Model is Resurrected?

Posted on January 2, 2012 at 7:49am 3 Comments

We've all seen the Truecar commercial blitz by now and yesterday, I saw a Vehix commercial that appeared to be an attempt to piggyback on Truecar's message http://www.youtube.com/watch?v=GoEfU73YbOM.  Well come to find out, Vehix is now a Truecar affiliate / subsidiary.  There is a clear attempt underway to transform the way that cars are sold in the U.S.  A quick trip to Yahoo today showed…

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Is Anyone Using WordPress As Your Main Dealership Website?

Posted on October 29, 2011 at 7:20am 6 Comments

As we wind down 2011, it's becoming increasingly evident that the website "leasing" model is seeming very out of date.  Those of us who regularly use Wordpress blogs can clearly see the SEO / content advantages of using the Wordpress platform for the main dealership website.  Are any of you currently… Continue

Comment Wall (14 comments)

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At 8:18pm on February 21, 2010, Ralph Paglia said…
Mike, here are a few of the job descriptions you asked for, including one I have for BDC Managers as a comparison...
Iinternet-BDC-Manager-Task-Blueprint-v2.xls

ABC-Motors-ISSjobDescription_v7.docx

BDCteamLeaderPayPlanTemplate-v2.xls
ISS-Job_Description.xls
ISD Job Description - SMT 09-04-02.doc
At 9:37am on September 28, 2009, Chip Gray said…
Thanks Mike,
I look forward to being involved.
Chip
At 6:29pm on August 26, 2009, Ralph Paglia said…
Mike,

I am so turned off to onsite SEO for more than 10 key search phrases any more that i am probably not as good a resource as someone like Tony Guarnaccia (tguarnaccia@bzresults.com). However, with some of the organic ranking impact I am seeing for dealers from their social marketing and reputation management activities and the resulting back-links, I would recommend that an SM/RM strategy be integrated into any SEO plan for a new dealership web site... especially for a Subaru store!

Send an email to ralph_paglia@adp.com and i will send you some SEO proposal plans to use as a reference. I just don't want to share them with people who will abuse them...
At 1:31pm on August 14, 2009, Mike Warwick said…
Just starting to roll cars today. Still no money, government is telling us to roll them without approvals.
At 12:49pm on August 14, 2009, Ken Hodgson said…
Any $$$ yet?
At 7:35am on July 30, 2009, Ken Hodgson said…
Hi Mike. I've been reading this forum for a while but finally decided to start chiming in. We haven't had any deals confirmed yet. I believe we're waiting for salvage yard paperwork before the deals can be completely uploaded. You?
At 8:29am on July 29, 2009, Maria Espinoza said…
Hi Mike! wanted to let you know:
Dealer e Process is now offering a FREE TRIAL on PROACTIVE LIVECHAT
Call me 630-748-3390 for details
check it out:
http://www.ispeakvideo2.com/remote/dealerEprocess/index.html
At 7:40am on July 29, 2009, Ralph Paglia said…
YES! It is great to hear about a dealer who is experiencing what I experienced in 2005, 2006 and early 2007 while working at Courtesy Chevrolet. There have been so many that try, but as you have learned by now, it is connecting all the dots that turns on the traffic, lead and phone call spigot.
At 9:16am on July 27, 2009, Ralph Paglia said…
Mike, have you started getting any action from your Ford Fusion microsites?
At 6:43pm on July 22, 2009, Ralph Paglia said…
Wow... GREAT microsite! Brian does excellent work and I really like the way you are promoting your Ning community, but you should consider investing in your own domain and getting rid of the third party ads.
 
 
 

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