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Mike Warwick
  • Male
  • Malden, MA
  • United States
  • Kelly Auto Group
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Started this ADM discussion. Last reply by Jon Hedges Dec 20, 2011. 5 Replies

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REQUIRED: Name of Your Dealership, Business or Organization:
Kelly Auto Group
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Car Dealer, Dealership Manager, Consultant
Your Business Phone Number (country code - number)
YOUR Business Website URL (ie:
Your Mobile Phone, Direct Business Line or Alternate Number
Select All franchises/brands you are associated with
8-Chrysler, 12-Fisker, 16-Hyundai, 18-Isuzu, 21-Kia, 33-Nissan, 47-Volvo, -Acura..., -Jaguar..., -Maserati..., -Maybach...
ADM is a Professional Network, describe: "Why should anyone do business with you?"
Buying a car should be an exciting, enjoyable experience. At Kelly, we are dedicated to making the car buying process as easy as possible. Our motto is "We Make It Easy - That's The Kelly way!"
"What will YOU contribute to the ADM Community?"
Boston area
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ADP Dynamic Websites, BZ Results, Liquid Motors,, TK Carsites, DealerOn
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Mike Warwick's ADM Blog

Did Alan Ram Really Post About Having the Sales Floor Handle Leads Instead of the BDC and Close the Comment Section?

Posted on July 26, 2014 at 7:30am 20 Comments

Alan, let me begin by saying that you are one of my favorite trainers and I highly recommend your training to any dealership.  Your training is exceptional. However....the vast majority of salespeople are not effective at handling Internet leads or phone calls. In fact, they are horrible at it. The average turnover of the salesforce in the car business is extraordinarily high…


Share the Winners...What Are You Using For Your Day One Follow Up Process?

Posted on November 20, 2013 at 9:59am 0 Comments

I've noticed a recurring problem in some BDC's.  The BDC agents have become too "task" oriented and have forgotten the real reason why they are there - to drive showroom traffic.  My frustration came to a boil recently when I noticed a familiar pattern, customer sends in a new lead, BDC agents calls the customer, sends an email and moves on to the next customer.  Huh?  The…


Is Anyone Using Sales Managers to Manage Their BDC?

Posted on May 6, 2012 at 5:30pm 23 Comments

I am preparing a presentation to our General Managers about our BDC operations and it got me thinking about how BDC's have changed in recent years.  When I started in the car business in 1998, the BDC generally consisted of a couple of reps who were usually the poorest performing salespeople who had to earn their way back on the…


Accurate Sourcing - The New Holy Grail

Posted on January 26, 2012 at 11:30am 1 Comment

In doing my 2011 review, I came across some amazing sourcing statistics for our group.  We sold a huge number of vehicles with the following sources:

  • Walk-in
  • Drive-by
  • Location
  • Manual Add - meaning no actual source was selected


Does anyone really think a customer is actually a walk-in?  Are customers driving the streets of America and suddenly overcome with the desire to pop in to a car dealership and buy a new vehicle?  In the…


How Will Automotive Retail Change in 2012? Is This The Year That the "One Price, No Haggle" Model is Resurrected?

Posted on January 2, 2012 at 7:49am 3 Comments

We've all seen the Truecar commercial blitz by now and yesterday, I saw a Vehix commercial that appeared to be an attempt to piggyback on Truecar's message  Well come to find out, Vehix is now a Truecar affiliate / subsidiary.  There is a clear attempt underway to transform the way that cars are sold in the U.S.  A quick trip to Yahoo today showed…


Comment Wall (14 comments)

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At 8:18pm on February 21, 2010, Ralph Paglia said…
Mike, here are a few of the job descriptions you asked for, including one I have for BDC Managers as a comparison...


ISD Job Description - SMT 09-04-02.doc
At 9:37am on September 28, 2009,
Chip Gray
Thanks Mike,
I look forward to being involved.
At 6:29pm on August 26, 2009, Ralph Paglia said…

I am so turned off to onsite SEO for more than 10 key search phrases any more that i am probably not as good a resource as someone like Tony Guarnaccia ( However, with some of the organic ranking impact I am seeing for dealers from their social marketing and reputation management activities and the resulting back-links, I would recommend that an SM/RM strategy be integrated into any SEO plan for a new dealership web site... especially for a Subaru store!

Send an email to and i will send you some SEO proposal plans to use as a reference. I just don't want to share them with people who will abuse them...
At 1:31pm on August 14, 2009, Mike Warwick said…
Just starting to roll cars today. Still no money, government is telling us to roll them without approvals.
At 12:49pm on August 14, 2009,
Ken Hodgson
Any $$$ yet?
At 7:35am on July 30, 2009,
Ken Hodgson
Hi Mike. I've been reading this forum for a while but finally decided to start chiming in. We haven't had any deals confirmed yet. I believe we're waiting for salvage yard paperwork before the deals can be completely uploaded. You?
At 8:29am on July 29, 2009,
Maria Espinoza
Hi Mike! wanted to let you know:
Dealer e Process is now offering a FREE TRIAL on PROACTIVE LIVECHAT
Call me 630-748-3390 for details
check it out:
At 7:40am on July 29, 2009, Ralph Paglia said…
YES! It is great to hear about a dealer who is experiencing what I experienced in 2005, 2006 and early 2007 while working at Courtesy Chevrolet. There have been so many that try, but as you have learned by now, it is connecting all the dots that turns on the traffic, lead and phone call spigot.
At 9:16am on July 27, 2009, Ralph Paglia said…
Mike, have you started getting any action from your Ford Fusion microsites?
At 6:43pm on July 22, 2009, Ralph Paglia said…
Wow... GREAT microsite! Brian does excellent work and I really like the way you are promoting your Ning community, but you should consider investing in your own domain and getting rid of the third party ads.

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