"While probably not nearly as active as the 'Digital Rottweiler', Mr Paglia, I have been having fun with FourSquare for many years also. My wife rolls her eyes each time we go anywhere together and she sees me from the corner of her eye…"
Automotive Digital Marketing Professional Community
ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
-
Michael Correra
- Male
- Gardena, CA
- United States
- DCH Gardena Honda
- ADM Blog Posts (3)
- ADM Discussions (3)
- ADM Events
- Groups (4)
- Automotive Marketing Community Photos (1)
- Photo Albums
- Automotive Digital Marketing Videos (1)
Michael Correra's Groups
Mike theCarGuy
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Michael Correra's ADM Profile page
Latest ADM Activity
Michael Correra commented on Ketty Colom's blog post Foursquare- Tips on Playing the Game for Your DealershipMichael Correra posted a blog postThe ROI of Positivity :)
Whats the ROI of a great attitude? How do you measure the ROI of a culture in which #positive is a constant and not an afterthought? When focused on spreadsheets and reports, where does an enthusiastic and encouraging enviroment fit it to the analysis? My Internet 'Direct Sales' Team accepted my challenge to "30 Days of Positivity' at the begining of April. We constistantly worked with each other to stay positive and…See More
Michael Correra's blog post was featuredHow I used Twitter for an awesome customer experience...
I often get some ribbing about my efforts with Social Media and many times find myself defending my beliefs in the value of the time invested. I realize this business that I love so much is still pretty top heavy with dinosaurs so I mostly let it all roll off my back, although at times I think if I can ‘get it’ as a 40 something year old car guy with over 25 years at this why can’t my fellow managers have at least a LITTLE open mindedness to Social? Recently I had an experience that fully…See More
Michael Correra posted a blog postHow I used Twitter for an awesome customer experience...
I often get some ribbing about my efforts with Social Media and many times find myself defending my beliefs in the value of the time invested. I realize this business that I love so much is still pretty top heavy with dinosaurs so I mostly let it all roll off my back, although at times I think if I can ‘get it’ as a 40 something year old car guy with over 25 years at this why can’t my fellow managers have at least a LITTLE open mindedness to Social? Recently I had an experience that fully…See More
Michael Correra commented on Stan Sher's blog post It's the internet manager's fault..."The sad reason that I completely understand is that I have lived this very same scenarion, albeit with some specific different many, many times. The biggest problem is the culture of our industry still needs a fundmental change AT THE TOP. This…"
David DeSantis commented on Michael Correra's blog post I just need to rant a minute here..."Check out my ADM post, "You Have to Read This Book!", http://www.automotivedigitalmarketing.com/forum/topics/you-have-to-read-this-book?xg_source=activity
It directly relates to this discussion."
Mark Deutsch commented on Michael Correra's blog post I just need to rant a minute here..."Thank you Michael,
There are some extremely acute observations here. Sadly, most of the folks observe will never read this; they are "too" busy and already know everything"
Ray McGowan commented on Michael Correra's blog post I just need to rant a minute here..."My immediate response to all the Principals and GMs' is that we aren't living in Kansas anymore! A great management team realizes the importance of internet marketing and it takes a good IT person to carry it out. The…"
Ralph Paglia commented on Michael Correra's blog post I just need to rant a minute here..."With so many dealers contacting me about finding good Internet Sales Managers, Digital Marketing Directors and BDC Managers, this is a good article to read and consider within the context of your dealership's corporate culture."
George O'Sullivan commented on Michael Correra's blog post I just need to rant a minute here..."@Michael this is a great rant. I think we have all been a party to this, to some degree. One of my personal favorites was when the owner of our dealership asked if we had a "Twit" "that would be me"! We just have to…"
Thomas A. Kelly commented on Michael Correra's blog post I just need to rant a minute here..."Good words of caution Mr. Warwick."
kevinkelly.it commented on Michael Correra's blog post I just need to rant a minute here..."@ Mike Warwick @ Thomas A. Kelly Mr. Kelly proud to share a last name with you, you are on target. Mr Warwick respectfully, if you are not on board with more of your Adv budget in digital Marketing, you will find this year very…"
Thomas A. Kelly commented on Michael Correra's blog post I just need to rant a minute here..."@ Mike Warwick....A "slow and steady approach" will reward the dealer a slow and steady return....Often a dealer is all about one and not the other. "I little change at little cost, but I want a big return and I want it fast" I…"
ADM Profile Information
- Enter Name of Your Dealership, Business or Employer:
- DCH Gardena Honda
- Auto Industry Business Segment or Affiliation (check all that apply):
- Dealership Manager, Dealership Sales Professional, Dealership Marketing Professional - Tier 3, Consultant
- REQUIRED: Primary URL for YOUR Business Website or Blog (ie; www.CourtesyChev.com)
- http://theHondaHangout.weebly.com
- OPTIONAL: Email Listing for ADM Members interested in doing business:
- no1fleetguy@hotmail.com
- REQUIRED: Your Business Phone Number for Members:
- 310.525.3198
- OPTIONAL: Your Mobile Phone Number for ADM members:
- 909.213.5475
- If affiliated with a Dealer or OEM, please check franchise you are associated with:
- 15-Honda, Nissan
- This is a Professional Community, please describe YOUR Value Proposition... Why does anyone do business with you?
- “Using positive energy and pure ambition, I lead growth seeking automotive professionals toward daily victories – all while providing an unexpectedly pleasant and memorable experience for our customers.” Mike Correra Automotive Sales Manager
- What interesting insights can you contribute to the ADM Community? Are you PASSIONATE about anything? Tell us who you REALLY are!
- People who know me describe me as ambitious, energetic and inspiring. My life is driven by passion for my wife and four children – the look and feel of muscle cars – the smell of the drag strip – pretty much anything 80’s – and being a student and a teacher in the car business.
I am a true motivator and have the natural talent to energize those around me. My passion and enthusiasm are intrinsic and delivered it with the sole purpose to inspire others. Most of the time, I am viewed as the “go to guy” and seen as an expert in many areas. I find myself highly respected for my well-rounded knowledge of the auto industry, but I am best known for being the guy who leads, empowers and develops his people.
Instinctively, I often raise the spirits of other people by putting aside what I’m doing and giving my team member my undivided attention. With an eye for raw talent, I use this natural born gift to differentiate people by focusing on their strengths.
With a desire to learn and understand the ever-changing automotive industry, I keep the book of knowledge open. I gather all kinds of innovative and cutting edge data, then keep it at my fingertips in order to ensure my organization stays competitive in the market place.
Although bold and direct when I speak, those around me know they can trust what I am saying. You can count on my sincerity while engaging with others. I believe it's important to make time to meet and connect with my team, and build a platform to cultivate mutual trust and respect – two values, of which, I will not compromise. During my daily mode of operation, I consistently leverage these values by walking the talk and delivering quantifiable results.
Keeping it real, you can expect me to entertain with quick wit and a great sense of humor. I believe laughter is the best therapy and in business I provide a car buying that is extraordinarily pleasant and positively memorable.
- Enter URL of DEALER Website you recommend (ie; www.ParagonCars.com)
- http://www.GardenaHonda.com
- Enter URL of OEM site you recommend (ie; www.FordVehicles.com)
- http://www.hondacars.com
- Enter URL of any Social Media site you recommend (ie; www.PenskeCommunity.com)
- http://mikethecarguy.weebly.com
- Enter URL of a Dealer INVENTORY ADVERTISING site you recommend (example; www.Cars.com)
- http://www.autotrader.com
- Enter URL of your TWITTER profile, or one you recommend following (twitter.com/ADMcommunity)
- http://www.Twitter.com/MiketheCarGuy1
- Enter URL of your Facebook Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
- http://www.facebook.com/GardenaHonda
- Enter URL of your YouTube Channel, or one you recommend (youtube.com/AutoDigitalMarketing)
- http://www.youtube.com/user/theHondaGuy27
- Check DEALER WEBSITE/MICROSITE PROVIDERS that you have direct experience with:
- BZ Results, The Cobalt Group, Dealer.com, WebsiteJockey.com
- Check all INTERNET LEAD PROVIDERS You have direct experience with:
- Dealix, Autobytel, AutoUSA, Jumpstart, AutoNetUSA, CUDL Autosmart, InvoiceDealers.com
- Select DEALER MANAGEMENT SYSTEM (DMS) You currently, or most frequently use:
- ADP
- Select all Vehicle Inventory Management Solutions You Have Used:
- My Used Car Manager's Fantasies..., vAuto..., vinSolutions..., Whatever the Used Car Manager thinks he can steal the trade-in for...
Michael Correra's Photos on ADM
Michael Correra's Videos
Michael Correra's ADM Blog
The ROI of Positivity :)
Posted on May 2, 2012 at 9:17am 0 Comments 0 Promotions
Whats the ROI of a great attitude? How do you measure the ROI of a culture in which #positive is a constant and not an afterthought? When focused on spreadsheets and reports, where does an enthusiastic and encouraging enviroment fit it to the analysis?
My Internet 'Direct Sales' Team accepted my challenge to "30 Days of Positivity' at the begining of April. We constistantly worked with each other…
How I used Twitter for an awesome customer experience...
Posted on March 28, 2012 at 1:15pm 0 Comments 0 Promotions
I often get some ribbing about my efforts with Social Media and many times find myself defending my beliefs in the value of the time invested. I realize this business that I love so much is still pretty top heavy with dinosaurs so I mostly let it all roll off my back, although at times I think if I can ‘get it’ as a 40 something year old car guy with over 25 years at this why can’t my fellow managers have at least a LITTLE open mindedness to Social? Recently I had an experience that fully…
Continue I just need to rant a minute here...
Posted on February 11, 2012 at 9:30pm 29 Comments 10 Promotions
Sometimes I have to look for verification on a calendar that it is actually 2012 and not 1992, and while it shouldn’t still surprise me it continues to do just that when I am confronted with the extreme disconnect that still exists between the evolution of the car business…
Comment Wall (1 comment)
- At 11:10am on September 7, 2009, Ralph Paglia said…
- Hello Michael,
Welcome to the ADM Professional Community!
It is great to see you here... I am in my home office here in Gilbert, AZ trying to figure out how to get from Phoenix to Providence to San Antonio and back to Phoenix in 3 days... Anyways, despite the fact that I should be doing something else, like expense reports, I just had to go online to see if there were any new ADM Professional Community members that I should personally welcome... When I did... Shazam! There you were, one of several new(er) ADM Professionals that I consider very special and who I should welcome to our community.
(about time, huh?)
On behalf of both myself, and the rest of the 2,700+ member ADM Community, welcome to our online information exchange and file sharing repository... We are very happy that you have joined our community of automotive marketing, advertising and sales professionals.
IMPORTANT: Please send an email to mail@automotivedigitalmarketing.com and "right click" on the email address (in Outlook), then select "Add To Outlook Contacts" to save in your address book... Otherwise, messages from ADM will end up in your "Junk Mail" folder. If you look in your Junk Mail folder and find a message from ADM, Right Click on the message, select "Junk Mail" and then select "Add Sender's Domain to Safe Sender List" so that you will get your notifications, message alerts, invites, etc.
Please take a moment to share some more information about your current and previous professional roles. We would love to see more website links from you, and some blog postings with PPT, XLS, DOC and PDF files attached are particularly welcome. You can also upload or attach files and photos, or embed video clips into any ADM Forum posts you create, or respond to... We would all (well, most of us) love to see and listen to your music, automotive related photos and car business related videos. Because of our advertisers, I am able to pay for additional server storage capacity for ADM members to upload and have access to 1,000 GB (a Terabyte) of valuable content. So, any useful files you upload to take advantage of all this extra capacity, and share with your ADM professional colleagues is appreciated.
VERY IMPORTANT - All of us at ADM very much appreciate that you took the time to complete your profile section by uploading a photo showing your face. Most ADM members would like to put a face with your name and profile... Based on what i have seen since starting the ADM Professional Community at the beginning of 2008, I can promise you that you'll get more out of ADM when other members see that you have uploaded a profile photo!
I love seeing more and more automotive professionals and auto industry colleagues like yourself join the ADM Professional Community... When I checked the membership section a moment ago, I was pleasantly surprised to see that as of today, and thanks to your enrollment we are now up to over 2,700 automotive sales and marketing professionals who have joined the ADM Community... ADM was initially launched in early January 2008, and with help from automotive marketing professionals like yourself, we broke the 1,000 member mark on the 4th of July, 2008!
ADM members receive an amazing amount of support from an industry that has never ceased to amaze me, even after 28 years of selling cars... Makes the aggravation of flying around the country with guys sitting next to me who stick their elbows into my ribs, somehow worth it!
One of the greatest features that ADM provides is full un-moderated, unlimited access to your very own blog web site publishing tools within your personal profile section (here) of the ADM community. So feel free to get into the swing of things and use this website and the resources you get at no extra cost (because the ads here pay for them), as a means of sharing information, files, updates, proposals, photos, videos, etc.with your associates, customers, clients and friends!
Ralph Paglia
rpaglia@gmail.com
cell: 1-505-301-6369
Here's an article as an example of a file attached:
DigitalDealer-April2007-RalphPaglia-CoverStory..pdf
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