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Kevin Root
  • Male
  • Bainbridge Island, WA
  • United States
  • Root & Associates
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Subscriber
Kevin Root's blog post was featured

Market Research as a Wickedly Successful Biz Dev Tool: 6 Steps to Reach the Decision Maker

Most people think of research as a means to validate product or business concepts, to determine market opportunities, or for competitive differentiation. But most overlook it as a way to win new business. Here is a proven process to do exactly that. This approach has been refined and validated in over 20 years of practice. It’s…See More
Monday
Ralph Paglia commented on Kevin Root's blog post Market Research as a Wickedly Successful Biz Dev Tool: 6 Steps to Reach the Decision Maker
"Kevin, thank you for sharing a very powerful strategy for ADM Members whose roles include seeking meetings with key decision makers and developing strategic alliances in the auto industry... I was struck by what seems like the sharing of a…"
Dec 7

Subscriber
Kevin Root posted a blog post

Market Research as a Wickedly Successful Biz Dev Tool: 6 Steps to Reach the Decision Maker

Most people think of research as a means to validate product or business concepts, to determine market opportunities, or for competitive differentiation. But most overlook it as a way to win new business. Here is a proven process to do exactly that. This approach has been refined and validated in over 20 years of practice. It’s…See More
Dec 7

Subscriber
Kevin Root was featured
Nov 22

Subscriber
Kevin Root's blog post was featured

Virtual Reality – 70% Would Choose A Retailer Site With It Over One Without

Pundits are saying 2016 is the year that Virtual Reality will begin to make a serious entrance into the retailing world. Google, Apple and Microsoft are all reported to have large scale projects in development. Google just announced that their Daydream VR platform will join Facebook’s Oculus and Samsung’s Gear VR in the mobile platform provider space.Google’s announcement is…See More
Nov 18

Subscriber
Kevin Root posted a blog post

Virtual Reality – 70% Would Choose A Retailer Site With It Over One Without

Pundits are saying 2016 is the year that Virtual Reality will begin to make a serious entrance into the retailing world. Google, Apple and Microsoft are all reported to have large scale projects in development. Google just announced that their Daydream VR platform will join Facebook’s Oculus and Samsung’s Gear VR in the mobile platform provider space.Google’s announcement is…See More
Nov 16

Subscriber
Kevin Root's blog post was featured

Finally, A Way to Capture Dealership Foot Traffic

Without relying on the sales reps – or anything else!It is a Sunday afternoon. The dealership is closed. A couple pulls onto the lot and spends time looking around, comparing models and prices. They leave, but with several unanswered questions. The dealership has no record of their visit…  That opportunity is not completely lost. With AutoPulse Insights, many…See More
Nov 4

Subscriber
Kevin Root posted a blog post

Finally, A Way to Capture Dealership Foot Traffic

Without relying on the sales reps – or anything else!It is a Sunday afternoon. The dealership is closed. A couple pulls onto the lot and spends time looking around, comparing models and prices. They leave, but with several unanswered questions. The dealership has no record of their visit…  That opportunity is not completely lost. With AutoPulse Insights, many…See More
Nov 2

Subscriber
Kevin Root posted a blog post

4 Ways Chatbots Will Impact Automotive Sales

Some prognosticators say that within the next decade the human population won’t be able to tell if they are conversing with another human or a chatbot. Despite setbacks and historic failures, chatbots have been used in applications earlier than you may think—the first chatbot, ELIZA, was created in 1966 by Joseph…See More
Oct 26

Subscriber
Kevin Root was featured
Oct 18

Subscriber
Kevin Root posted a blog post

Why Autonomous Flying Cars May Beat Fully Autonomous Cars to Market

The average American worker spends 26 minutes commuting to and from work each day. And while that may not seem too bad on the surface, this adds up to about nine days each year that the average commuter spends in a car, on the bus, or on the train. Seventeen percent of us have commute times that are 45 minutes or longer. Collectively in America,…See More
Oct 12

Comment Wall (1 comment)

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At 3:33pm on June 5, 2017, Ralph Paglia said…

Kevin,

Welcome to the ADM Professional Community! We are excited to see what you share with our community, especially with the extensive background and history of success you have had.

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Root & Associates
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Consultant, Technology Professional
REQUIRED: Your Business Phone Number
206-579-0194
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://root.associates
YOUR Email address for business contacts
kr@root.associates
Your Mobile Phone Number, Direct Business Line or Alternate Number
2065790194
ADM is a Professional Network, describe: "Why should anyone do business with you?"
Research and management advisory services for the automotive industry.
"What will YOU contribute to the ADM Community?"
Recent research of interest to auto dealers.
Social Media, Network or Blog site you recommend (ie; www.AutomotiveSocial.com)
http://root.associates/business-blog/
YOUR Facebook Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://https://www.facebook.com/research4auto/?ref=aymt_homepage_panel

Kevin Root's ADM Blog

Market Research as a Wickedly Successful Biz Dev Tool: 6 Steps to Reach the Decision Maker

Posted on December 7, 2017 at 11:00am 1 Comment

Most people think of research as a means to validate product or business concepts, to determine market opportunities, or for competitive differentiation. But most overlook it as a way to win new business.

Here is a proven…

Continue

Virtual Reality – 70% Would Choose A Retailer Site With It Over One Without

Posted on November 16, 2017 at 9:30am 0 Comments

Pundits are saying 2016 is the year that Virtual Reality will begin to make a serious entrance into the retailing world. Google, Apple and Microsoft are all reported to have large scale projects in development. Google just announced that their Daydream VR platform will join Facebook’s Oculus and Samsung’s Gear VR in the mobile platform provider…

Continue

Finally, A Way to Capture Dealership Foot Traffic

Posted on November 2, 2017 at 9:30am 0 Comments

Without relying on the sales reps – or anything else!

It is a Sunday afternoon. The dealership is closed. A couple pulls onto the lot and spends time looking around, comparing models and prices. They leave, but with several unanswered questions. The dealership has no…

Continue

4 Ways Chatbots Will Impact Automotive Sales

Posted on October 26, 2017 at 11:30am 0 Comments

Some prognosticators say that within the next decade the human population won’t be able to tell if they are conversing with another human or a chatbot.

Despite setbacks and historic failures, chatbots have been used in applications earlier than you may think—the first chatbot, ELIZA, was…

Continue
 
 
 

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