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Kevin Root
  • Male
  • Bainbridge Island, WA
  • United States
  • Root & Associates
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  • Ralph Paglia

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At 3:33pm on June 5, 2017, Ralph Paglia said…


Welcome to the ADM Professional Community! We are excited to see what you share with our community, especially with the extensive background and history of success you have had.

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Root & Associates
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Consultant, Technology Professional
Your Business Phone Number (country code - number)
YOUR Business Website URL (ie:
Your Mobile Phone, Direct Business Line or Alternate Number
ADM is a Professional Network, describe: "Why should anyone do business with you?"
Research and management advisory services for the automotive industry.
"What will YOU contribute to the ADM Community?"
Recent research of interest to auto dealers.
Social Media, Network or Blog site you recommend (ie;
YOUR Facebook Profile/Page

Kevin Root's ADM Blog

Reality Check: Car Ownership is Declining in Key Cities

Posted on January 11, 2018 at 7:30am 0 Comments

And Why We Should Care….

Seattle has recently experienced a decline in vehicle ownership and it’s something the auto industry should take note of it. Homeowners aged 35 and below (typically identified as “millennials”) are buying less cars, causing the overall car…


Market Research as a Wickedly Successful Biz Dev Tool: 6 Steps to Reach the Decision Maker

Posted on December 7, 2017 at 11:00am 1 Comment

Most people think of research as a means to validate product or business concepts, to determine market opportunities, or for competitive differentiation. But most overlook it as a way to win new business.

Here is a…


Virtual Reality – 70% Would Choose A Retailer Site With It Over One Without

Posted on November 16, 2017 at 9:30am 0 Comments

Pundits are saying 2016 is the year that Virtual Reality will begin to make a serious entrance into the retailing world. Google, Apple and Microsoft are all reported to have large scale projects in development. Google just announced that their Daydream VR platform will join Facebook’s Oculus and Samsung’s Gear VR in the mobile platform provider…


Finally, A Way to Capture Dealership Foot Traffic

Posted on November 2, 2017 at 9:30am 0 Comments

Without relying on the sales reps – or anything else!

It is a Sunday afternoon. The dealership is closed. A couple pulls onto the lot and spends time looking around, comparing models and prices. They leave, but with several unanswered questions. The dealership has no…


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