"I'm not sure *I* should be allowed to use the word "angel". :)"
Automotive Digital Marketing Professional Community
ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
-
Keith Shetterly
- 53, Male
- Houston, TX
- United States
- Independent Automotive Internet and…
- ADM Blog Posts (123)
- ADM Discussions (209)
- ADM Events (1)
- Groups (19)
- Automotive Marketing Community Photos (1)
- Photo Albums
- Automotive Digital Marketing Videos (3)
Keith Shetterly's Groups
Keith Shetterly's ADM Discussions
Review-Fu or Phooey?
Started this ADM discussion. Last reply by Joey Abna Feb 16. 1 Reply 0 Promotions
Is Buying a Car Equal to a Toothache?
Started Dec 4, 2011 0 Replies 0 Promotions
Need an offsite BDC
Started this ADM discussion. Last reply by Keith Shetterly Oct 31, 2011. 4 Replies 0 Promotions
Keith Shetterly's ADM Profile page
Latest ADM Activity
Keith Shetterly replied to J.D. Rucker's discussion Give me ONE Good Reason to Attend AutoConnections 2012Keith Shetterly replied to J.D. Rucker's discussion Give me ONE Good Reason to Attend AutoConnections 2012":)"
Keith Shetterly replied to J.D. Rucker's discussion Give me ONE Good Reason to Attend AutoConnections 2012":)"
Keith Shetterly commented on Keith Shetterly's blog post Road to the Sale is More than Ten Steps--You Knew this, Right?"RTTS3
Road to the Sale Cubed (to the third power!)
What do you think?"
Keith Shetterly commented on Keith Shetterly's blog post Road to the Sale is More than Ten Steps--You Knew this, Right?"Thanks folks! :)"
Jae Chang commented on Keith Shetterly's blog post Road to the Sale is More than Ten Steps--You Knew this, Right?"Nice! Great Share Keith."
Keith Shetterly left a comment for Mandy Saffer"Hey! Did you use any of my video? Did you spell my name right?? :)"
Adam Thrasher commented on Keith Shetterly's blog post Road to the Sale is More than Ten Steps--You Knew this, Right?"The 21st century version of the Road to the Sale! Thanks for sharing!"
Stan Sher promoted Keith Shetterly's blog post Road to the Sale is More than Ten Steps--You Knew this, Right?Stan Sher commented on Keith Shetterly's blog post Road to the Sale is More than Ten Steps--You Knew this, Right?"I agree 100%. Good stuff."
Keith Shetterly posted a blog postRoad to the Sale is More than Ten Steps--You Knew this, Right?
Yeah, you know the Road to the Sale (RTTS) like the back of your hand, right? Do you also know the Road to the Sale From the Sale? Or the Road to the Sale from the Unsold?And do you train your staff on any of this? Even if you like a shorter RTTS, take a look below and see what you are missing!This post is short and sweet, because sometimes the best things are simple. Good…See More
Keith Shetterly replied to J.D. Rucker's discussion Give me ONE Good Reason to Attend AutoConnections 2012"Dangit, Jim! Spell my name right. :) Keith Shetterly. No "c". "
Keith Shetterly replied to J.D. Rucker's discussion Give me ONE Good Reason to Attend AutoConnections 2012"Every time someone registers for AutoCON 2012, an angel gets its wings."
Keith Shetterly commented on Keith Shetterly's blog post GM is "Dot Dumb" ...Again"Eh. GM is not getting out of Facebook. Just the paid side. Regardless, in my opinion, they're just making the same type of mistake they've made on the Internet for the last decade. Their prerogative or not, to me…"
Jason Manning commented on Keith Shetterly's blog post GM is "Dot Dumb" ...Again"I think some assume that GM is getting out of Facebook. That doesn't seem to be the case. They just changed their advertising strategy. That is their prerogative. Manufacturers using different strategies makes a market…"
Ed Brooks commented on Keith Shetterly's blog post GM is "Dot Dumb" ...Again"Jason, Subscriber and Fan counts are perhaps the least effective way to measure Social. Going back to Facebook for a moment Cadillac has almost 1.2 million fans while Audi has over 5.2 million. The better metric is "people talking about…"
Tom Gorham commented on Keith Shetterly's blog post GM is "Dot Dumb" ...Again"eith, I saw your comments under the AdAge article, "Doing It Wrong: 11 Boring Things GM Posted on Facebook" by B.L. OchmanBio
RSS feed. You wrote, "Thinking that "Everything GM" is right on Facebook is as bad as being…"
Jason Manning commented on Keith Shetterly's blog post GM is "Dot Dumb" ...Again"Numbers don't lie for YouTube subscribers:
CHANNELS
Chevrolet: 68,400
Cadillac: 35,900
________________
Ford: 56,800
AudiUSA: 15,100
That is social. That is captive. GM gets it.
"
ADM Profile Information
- Enter Name of Your Dealership, Business or Employer:
- Independent Automotive Internet and Marketing Consultant
- Auto Industry Business Segment or Affiliation (check all that apply):
- Dealership Sales Professional, Dealership Marketing Professional - Tier 3, Dealer Advertising Association - Tier 2, Marketing Services Provider, Consultant, Technology Professional, Media or Journalist, Dealership Solution Provider
- REQUIRED: Primary URL for YOUR Business Website or Blog (ie; www.CourtesyChev.com)
- http://www.keithshetterly.com
- OPTIONAL: Email Listing for ADM Members interested in doing business:
- keithshetterly@gmail.com
- REQUIRED: Your Business Phone Number for Members:
- 281-229-5887
- OPTIONAL: Your Mobile Phone Number for ADM members:
- 281-229-5887
- If affiliated with a Dealer or OEM, please check franchise you are associated with:
- 5-Buick, 7-Chevrolet, 8-Chrysler, 9-Dodge, 14-GMC, 16-Hyundai, 20-Jeep, 37-Saab, 43-Toyota, 47-Volvo, Buick, Cadillac, Chevrolet, Chrysler, Dodge, Hummer, Jeep, Kia, Pontiac, Saab, Suzuki, Toyota, Volkswagen, Volvo
- This is a Professional Community, please describe YOUR Value Proposition... Why does anyone do business with you?
- Mediocrity is a habit--Excellence is a choice! I choose excellence, and my clients do, too. Call me 281-229-5887 or email me keithshetterly@gmail.com. Thanks!
- What interesting insights can you contribute to the ADM Community? Are you PASSIONATE about anything? Tell us who you REALLY are!
- My passion is providing the best path to improved sales results for my clients and customers. I provide products that create sales. I train only to create sales. I consult and provide services so that sales improve.
- Enter URL of DEALER Website you recommend (ie; www.ParagonCars.com)
- http://www.suzukiofwichita.com
- Enter URL of OEM site you recommend (ie; www.FordVehicles.com)
- http://www.ford.com
- Enter URL of any Social Media site you recommend (ie; www.PenskeCommunity.com)
- http://www.facebook.com
- Enter URL of a Dealer INVENTORY ADVERTISING site you recommend (example; www.Cars.com)
- http://www.cars.com
- Enter URL of your TWITTER profile, or one you recommend following (twitter.com/ADMcommunity)
- http://www.yourownwebsite.com
- Enter URL of your Facebook Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
- http://www.facebook.com/ADMcommunity
- Enter URL of your YouTube Channel, or one you recommend (youtube.com/AutoDigitalMarketing)
- http://www.none.com
- Check DEALER WEBSITE/MICROSITE PROVIDERS that you have direct experience with:
- Reynolds Web Solutions, Liquid Motors, The Cobalt Group, Dealer.com
- Check all INTERNET LEAD PROVIDERS You have direct experience with:
- Dealix, AutoUSA, OTHERS
- Select DEALER MANAGEMENT SYSTEM (DMS) You currently, or most frequently use:
- Reynolds ERA
- Select all Vehicle Inventory Management Solutions You Have Used:
- AAX, Liquid Motors
Keith Shetterly's Photos on ADM
Keith Shetterly's Videos
Keith Shetterly's ADM Blog
Road to the Sale is More than Ten Steps--You Knew this, Right?
Posted on May 23, 2012 at 8:00am 5 Comments 2 Promotions
Yeah, you know the Road to the Sale (RTTS) like the back of your hand, right? Do you also know the Road to the Sale From the Sale? Or the Road to the Sale from the Unsold?
And do you train your staff on any of this? Even if you like a shorter RTTS, take a look below and see what you are missing!
This…
Continue GM is "Dot Dumb" ...Again
Posted on May 18, 2012 at 11:00am 16 Comments 2 Promotions
Keith is Joining Car Research!
Posted on May 16, 2012 at 7:00pm 0 Comments 0 Promotions
Here's some news: Keith Shetterly (me!) is now contracted to help Car Research build their internal BDC! It's an association I have long coveted, because--as a "process guy"--I know that modern sales processes are the muscle around the bone of a great CRM. And I consider Car Research XRM a great product. I couldn't be happier to have this association, and I am proud to be leading this effort for Car Research!
Keith Shetterly
keithshetterly@gmail.com…
The $500million Elephant in the Auto Marketing Living Room
Posted on May 9, 2012 at 7:07am 13 Comments 2 Promotions
I'm talking about Texas Direct Auto, which has $500million in NATIONAL AND LOCAL used car sales out of ONE location in Stafford, Texas (just southwest of Houston). They opened on eBay years ago, and nearly by the time they published their book "Zero to $60million" they had broken $100million in sales. Nowadays, they use…
Why Facebook is the Most Important Digital Ad Spend for Dealers to Make
Posted on May 8, 2012 at 1:30pm 15 Comments 6 Promotions
Using Facebook only for fan pages for your customers and spending all your digital ad spend with Google is incorrect. Facebook is where your customers are for many hours per day, and--despite Google's additional audience from Google+'s much-smaller social media…
Comment Wall (26 comments)
- At 4:41pm on March 12, 2012,
Ralph Paglia said… Keith - Thanks for the comment on the new site design for ADM... We contracted with Gabe Gunlock from BusinessRater to do the work and tested quite a few aspects of the design on another site that we use for just such purposes. I think it is cleaner and allows content to stand out more.
- At 11:58am on October 31, 2011,
Kurt Kubicki said… - Darn you are right, just corrected it!
- At 7:50am on October 26, 2011,
Sonja Griesbach said…
- Congrats!!
- At 3:45pm on September 25, 2011,
Dawn Jabour said… - I enjoy reading your articles. Keep'em coming!
- At 2:30pm on August 8, 2011,
Michael H kaleikini said… - Yes! Just got this so I will get it to you later today...Glad to connect.
- At 6:38pm on June 29, 2011,
Carrie Hemphill said… - Thanks Keith! Excited to be a part of the community and I look forward to seeing you at the Dallas PCG Pit Stop!
- At 9:14pm on May 1, 2011, Dawn Jabour said…
Hi Keith,
Been a while since we last talked. How are you? Hows business? Ive enjoyed reading a few of your latest posts, very insightful.
DJ
- At 6:52am on April 25, 2011,
Aloysius Carl said… Keith you are a great ambassador for the Automotive Digital Marketing Community.
It was a pleasure meeting you in Orlando an Digital Dealer.
Al Carl
Reynolds
- At 1:38pm on April 23, 2011,
Jason Banner said… - Thanks Keith I really appreciate it!
- At 11:41am on March 31, 2011,
Ashley Corning said…
- Thanks for your input Keith! Look forward to hearing back and following up! viva la revolution!! He He
Welcome to
Automotive Digital Marketing Professional Community
Please use the "Sign Up" link above to complete your registration form and become a member of the industry's leading Automotive Marketing and Internet Sales Professional Community. ADM members have access to resources, connections and private events that provide them with a competitive advantage.
Social Network for Car Dealers, Automotive Marketing, Advertising and Sales Management Professionals sharing Internet strategies and tactics
Automotive Marketing Professional Community
ADM Badge
Automotive Marketing Tools
Click here to take the ADM Member Survey
Getting too many emails from ADM? Click mailbox below to control what you are sent...
ADM Community Sponsor
ADM Events
-
Free webinar: The Secret of Creating Effective Website Content
May 30, 2012 from 9am to 10am – http://www.dealerwebinars.com/
0 Comments 2 Promotions -
Free webinar: 7 Key Steps to Truck Dealership Compliance
May 31, 2012 from 9am to 10am – http://www.dealerwebinars.com
0 Comments 2 Promotions -
Are You Missing Out on A Big Profit Opportunity?
June 5, 2012 to June 6, 2012 – Tampa, FL
0 Comments 0 Promotions -
Free webinar with JD Rucker: Google’s Latest Changes: A Dealer’s Guide to Search Success
June 6, 2012 from 9am to 10am – http://www.dealerwebinars.com
0 Comments 0 Promotions -
Free webinar: How to Convert Online Inventory Lookers into Ready-To-Buy Appointments
June 13, 2012 from 9am to 10am – http://www.DealerWebinars.com
0 Comments 2 Promotions
Top 5 Most Popular ADM Member Posts of Past 7 Days
3. AutoCon 2012 Provides A Powerful Alternative To Fall Automotive Conferences
Added by Brian Pasch on May 21, 2012
Google Automotive Display Advertising Example
© 2012 Created by Ralph Paglia.
