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Keith Shetterly's ADM Friends

  • Jimmy Summers
  • Melissa Gehrke
  • Mathew Koenig
  • Albert Carrasco
  • Jerry Hart
  • Doug Davis
  • Meaghan Walker
  • Aaron Wirtz
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  • Danielle Davis
  • Francie Finn
  • Cody Flynn
  • Chris Hopper
  • Sean Brown
  • Karla Pincott

Keith Shetterly's ADM Discussions

Review-Fu or Phooey?

Started this ADM discussion. Last reply by Joey Abna Feb 16, 2012. 1 Reply

Need an offsite BDC

Started this ADM discussion. Last reply by Keith Shetterly Oct 31, 2011. 4 Replies

 

Keith Shetterly's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Keith Shetterly commented on Richard Holland's blog post Fallon Chooses Ford amongst Controversy & Salespeople Humiliation
"Richard, I wish I could agree with you, as I highly respect you. However, I don't feel at all that this was something negative for salespeople. If Ford bought their way into it, so what. That's advertising! The salespeople . . . well, I…"
Apr 11
Keith Shetterly commented on Keith Shetterly's blog post The Sales-Killing Regime Change
"Thanks Joe!"
Mar 11
Joe Webb commented on Keith Shetterly's blog post The Sales-Killing Regime Change
"Couldn't agree more, Keith."
Mar 11
Cecil Helton liked Keith Shetterly's blog post The Sales-Killing Regime Change
Mar 10
Keith Shetterly commented on Keith Shetterly's blog post The Sales-Killing Regime Change
"Thanks Toby! The Internet is where sales and marketing/advertising combine in ways never before seen or experienced. Some GMs with years of experience in the business don't understand that, much less so much else. When eComm Director/Internet…"
Mar 10
Toby Fortenberry commented on Keith Shetterly's blog post The Sales-Killing Regime Change
"Keith, so so true my friend. Especially with the Internet. Online efforts take so long to gain momentum that often times new strategies aren't given the time they need to produce the fruits they're capable of producing. Also, I think we…"
Mar 10
Keith Shetterly commented on Keith Shetterly's blog post The Sales-Killing Regime Change
"Thanks AJ. I'm ready for a broader revolution against this type of thinking. I know an owner who is 32 years old, worth about $80million.  Young guy, you'd think he would get it. Nope. He's had so many GMs through his store…"
Mar 10
Aj Maida commented on Keith Shetterly's blog post The Sales-Killing Regime Change
"So spot on Keith. Some of it is also they bring in a new manager and of course adjust the pay plan downward. Tell them part of the job is to reduce cost. So they reduce cost with something they don't understand, Digital Marketing. What they…"
Mar 10
Keith Shetterly shared their blog post on Twitter
Mar 10
Keith Shetterly posted a blog post

The Sales-Killing Regime Change

You know this story: The new GM comes in, sweeps out the current management, and replaces them all with "his" or "her" guys and gals.Maybe this is smart, but it doesn't seem so. ESPECIALLY with eComm Directors and Internet Directors who are juggling websites, reviews, reputation, lead sources, training, marketing, and CRM, all while very often leading a sales team AND desking…See More
Mar 10
Keith Shetterly liked Richard Holland's blog post Privacy & Data in the Age of the Connected Car
Feb 13
Keith Shetterly's blog post was featured

Joe Webb Video With Me In a Dog Suit . . .

Nobody, but NOBODY can say I won't do ANYTHING IT TAKES to promote a great product! LOL  Keith ShetterlyVice President of Research, CAR Researchwww.showroomwatchdog.comkeiths@carxrm.comSee More
Feb 2
Keith Shetterly posted a blog post

Joe Webb Video With Me In a Dog Suit . . .

Nobody, but NOBODY can say I won't do ANYTHING IT TAKES to promote a great product! LOL  Keith ShetterlyVice President of Research, CAR Researchwww.showroomwatchdog.comkeiths@carxrm.comSee More
Jan 28
Keith Shetterly liked Micah Birkholz-1:16Digital Media's photo
Nov 13, 2013
Keith Shetterly liked Timothy Martell's blog post Why SEO is Destroying the Car Business
Sep 8, 2013
Ryan Leslie commented on Keith Shetterly's blog post Yelp Ye-LOL-p: At Business, DOING Business Reviews Added
"Can't fault a guy for trying, right?  ;) Your comment literally made me laugh out loud. Will I be seeing you at AutoCon? I'm pretty sure that one of us owes the other a beer..."
Aug 26, 2013
Keith Shetterly commented on Keith Shetterly's blog post Yelp Ye-LOL-p: At Business, DOING Business Reviews Added
"Ryan, I don't think we agree on that at all. Love ya, tho, my brother! :)"
Aug 26, 2013
Ryan Leslie commented on Keith Shetterly's blog post Yelp Ye-LOL-p: At Business, DOING Business Reviews Added
"Interesting article Keith. Thanks for sharing! I hadn't seen that clip Manny, haven't paid attention to anything from "The People's Court" since Wapner! Thanks to both of you! I don't think we need to drag out the old…"
Aug 26, 2013
Keith Shetterly commented on Keith Shetterly's blog post Yelp Ye-LOL-p: At Business, DOING Business Reviews Added
"Yeah, Manny, the People's Court thing is shameful for Yelp."
Aug 25, 2013
Keith Shetterly posted a blog post

Yelp Ye-LOL-p: At Business, DOING Business Reviews Added

I'm going to say "I Told You So". My "$.02" may now be at least "$.25" on this point. Anyway, whether that's true or not, this is a fairly negative article about Yelp below, but key in on this:"...Yelp has launched the ability for users to leave reviews from their mobile devices, which is sure to greatly increase the frequency of reviews, as people (particularly those who have negative…See More
Aug 25, 2013

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
www.KeithShetterly.com
Location
Houston, TX
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Sales Professional, Dealership Marketing Professional - Tier 3, Dealership Supplier, Dealership Solution Provider, Dealer Advertising Association - Tier 2, Consultant, Marketing Services Provider, Technology Professional, Media or Journalist
REQUIRED: Your Business Phone Number
281-229-5887
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.keithshetterly.com
YOUR Email address for business contacts
keithshetterly@gmail.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
281-229-5887
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
Mediocrity is a habit--Excellence is a choice! I choose excellence, and my clients do, too. Call me 281-229-5887 or email me keithshetterly@gmail.com OR keiths@carxrm.com. Thanks!
What will YOU contribute to the ADM Community?
My passion is providing the best path to improved sales results for my clients and customers. I provide products that create sales. I train only to create sales. I consult and provide services so that sales improve.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.suzukiofwichita.com
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://www.facebook.com
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://www.cars.com
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.yourownwebsite.com
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.facebook.com/ADMcommunity
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
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Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Reynolds Web Solutions, The Cobalt Group, Liquid Motors, Dealer.com
INTERNET LEAD Suppliers You Have Experience Using
Dealix, AutoUSA, OTHERS
DEALER MANAGEMENT SYSTEM (DMS) You use
Reynolds ERA
Used Car Inventory Management Solutions You Use
AAX, Liquid Motors

Keith Shetterly's Photos on ADM

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Keith Shetterly's ADM Blog

The Sales-Killing Regime Change

Posted on March 10, 2014 at 8:30am 6 Comments



You know this story: The new GM comes in, sweeps out the current management, and replaces them all with "his" or "her" guys and gals.

Maybe this is smart, but it doesn't seem so. ESPECIALLY with eComm Directors and Internet Directors who are…

Continue

Joe Webb Video With Me In a Dog Suit . . .

Posted on January 28, 2014 at 10:30am 0 Comments

Nobody, but NOBODY can say I won't do ANYTHING IT TAKES to promote a great product! LOL

 

 

Keith Shetterly
Vice President of Research, CAR Research
www.showroomwatchdog.com
keiths@carxrm.com

Yelp Ye-LOL-p: At Business, DOING Business Reviews Added

Posted on August 25, 2013 at 9:30am 4 Comments

I'm going to say "I Told You So". My "$.02" may now be at least "$.25" on this point. Anyway, whether that's true or not, this is a fairly negative article about Yelp below, but key in on this:

"...Yelp has launched the…

Continue

The Truth About Your Data

Posted on May 22, 2013 at 10:30am 5 Comments

The Truth About Your Data almost always begins with contracts.  

I know that dealers are often unaware of the full content and ramifications of vendor and services contracts, and that's why the vendor's sales…

Continue

The First Public Dealer Data Guarantee

Posted on May 20, 2013 at 8:30am 8 Comments

Over a year ago, in January 2012, CAR Research XRM made a public commitment to protecting both the dealer’s data and the dealer’s business interest around that data in their “Data Safety Guarantee” announcement:  http://www.carxrm.com/news.php?id=1.  Additionally, both I as an eCommerce Director and consultant (then) and Pat Kelly as COO of CAR Research had these things to say on video that February of 2012 at the NADA…

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Comment Wall (27 comments)

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Join Automotive Digital Marketing Professional Community

At 4:02pm on September 26, 2012, Jerry Hart said…

Keith, great connecting with you and look forward to meeting you in person.

At 4:41pm on March 12, 2012, Ralph Paglia said…

Keith - Thanks for the comment on the new site design for ADM... We contracted with Gabe Gunlock from BusinessRater to do the work and tested quite a few aspects of the design on another site that we use for just such purposes.  I think it is cleaner and allows content to stand out more.

At 11:58am on October 31, 2011, Kurt Kubicki said…
Darn you are right, just corrected it!
At 7:50am on October 26, 2011, Sonja Griesbach said…
Congrats!!
At 3:45pm on September 25, 2011, Dawn Jabour said…
I enjoy reading your articles.  Keep'em coming!
At 2:30pm on August 8, 2011, Michael H kaleikini said…
Yes! Just got this so I will get it to you later today...Glad to connect.
At 6:38pm on June 29, 2011, Carrie Hemphill said…
Thanks Keith! Excited to be a part of the community and I look forward to seeing you at the Dallas PCG Pit Stop!
At 9:14pm on May 1, 2011, Dawn Jabour said…

Hi Keith,

Been a while since we last talked. How are you? Hows business? Ive enjoyed reading a few of your latest posts, very insightful.  

DJ

At 6:52am on April 25, 2011, Aloysius Carl said…

Keith you are a great ambassador for the Automotive Digital Marketing Community. 

 

It was a pleasure meeting you in Orlando an Digital Dealer.

 

Al Carl

Reynolds

At 1:38pm on April 23, 2011, Jason Banner said…
Thanks Keith I really appreciate it!
 
 
 

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