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Keith Shetterly
  • 62, Male
  • Houston, TX
  • United States
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  • Amanda Ryan
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Keith Shetterly's ADM Discussions

Review-Fu or Phooey?

Started this ADM discussion. Last reply by Joey Abna Feb 16, 2012. 1 Reply

Need an offsite BDC

Started this ADM discussion. Last reply by Keith Shetterly Oct 31, 2011. 4 Replies


Keith Shetterly's ADM Profile page

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Houston, TX
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Sales Professional, Dealership Marketing Professional - Tier 3, Dealership Supplier, Dealership Solution Provider, Dealer Advertising Association - Tier 2, Consultant, Marketing Services Provider, Technology Professional, Media or Journalist
Your Business Phone Number (country code - number)
YOUR Business Website URL (ie:
Your Mobile Phone, Direct Business Line or Alternate Number
ADM is a Professional Network, describe: "Why should anyone do business with you?"
Mediocrity is a habit--Excellence is a choice! I choose excellence, and my clients do, too. Call me 281-229-5887 or email me OR Thanks!
"What will YOU contribute to the ADM Community?"
My passion is providing the best path to improved sales results for my clients and customers. I provide products that create sales. I train only to create sales. I consult and provide services so that sales improve.
CAR DEALER or OEM Website you recommend (ie;
Social Media, Network or Blog site you recommend (ie;
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie;
YOUR Twitter profile, or one you recommend (ie;
YOUR Facebook Profile/Page
YOUR YouTube Channel, or one you recommend (ie;
Reynolds Web Solutions, The Cobalt Group, Liquid Motors,
INTERNET LEAD Suppliers You are using now, or in the past
Dealix, AutoUSA, OTHERS
Reynolds ERA
Used Car Inventory Management Solutions You Have Used
AAX, Liquid Motors

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Keith Shetterly's ADM Blog

The Sales-Killing Regime Change

Posted on March 10, 2014 at 8:30am 6 Comments

You know this story: The new GM comes in, sweeps out the current management, and replaces them all with "his" or "her" guys and gals.

Maybe this is smart, but it doesn't seem so. ESPECIALLY with eComm Directors and Internet Directors who are…


Joe Webb Video With Me In a Dog Suit . . .

Posted on January 28, 2014 at 10:30am 0 Comments

Nobody, but NOBODY can say I won't do ANYTHING IT TAKES to promote a great product! LOL



Keith Shetterly
Vice President of Research, CAR Research

Yelp Ye-LOL-p: At Business, DOING Business Reviews Added

Posted on August 25, 2013 at 9:30am 4 Comments

I'm going to say "I Told You So". My "$.02" may now be at least "$.25" on this point. Anyway, whether that's true or not, this is a fairly negative article about Yelp below, but key in on this:

"...Yelp has launched the…


The Truth About Your Data

Posted on May 22, 2013 at 10:30am 5 Comments

The Truth About Your Data almost always begins with contracts.  

I know that dealers are often unaware of the full content and ramifications of vendor and services contracts, and that's why the vendor's sales people make a visit and explain the service delivered by…


The First Public Dealer Data Guarantee

Posted on May 20, 2013 at 8:30am 7 Comments

Over a year ago, in January 2012, CAR Research XRM made a public commitment to protecting both the dealer’s data and the dealer’s business interest around that data in their “Data Safety Guarantee” announcement:  Additionally, both I as an eCommerce Director and consultant (then) and Pat Kelly as COO of CAR Research had these things to say on video that February of 2012 at the NADA…


Comment Wall (26 comments)

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At 4:02pm on September 26, 2012,
Jerry Hart

Keith, great connecting with you and look forward to meeting you in person.

At 4:41pm on March 12, 2012, Ralph Paglia said…

Keith - Thanks for the comment on the new site design for ADM... We contracted with Gabe Gunlock from BusinessRater to do the work and tested quite a few aspects of the design on another site that we use for just such purposes.  I think it is cleaner and allows content to stand out more.

At 11:58am on October 31, 2011,
Kurt Kubicki
Darn you are right, just corrected it!
At 7:50am on October 26, 2011, Sonja Griesbach said…
At 3:45pm on September 25, 2011,
Dawn Jabour
I enjoy reading your articles.  Keep'em coming!
At 2:30pm on August 8, 2011, Michael H kaleikini said…
Yes! Just got this so I will get it to you later today...Glad to connect.
At 6:38pm on June 29, 2011, Carrie Hemphill said…
Thanks Keith! Excited to be a part of the community and I look forward to seeing you at the Dallas PCG Pit Stop!
At 9:14pm on May 1, 2011,
Dawn Jabour

Hi Keith,

Been a while since we last talked. How are you? Hows business? Ive enjoyed reading a few of your latest posts, very insightful.  


At 6:52am on April 25, 2011, Aloysius Carl said…

Keith you are a great ambassador for the Automotive Digital Marketing Community. 


It was a pleasure meeting you in Orlando an Digital Dealer.


Al Carl


At 1:38pm on April 23, 2011, Jason Banner said…
Thanks Keith I really appreciate it!

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