"Awesome post, my friend. You speak the truth."
Automotive Digital Marketing Professional Community
ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
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Kathi Kruse
- Newport Beach, CA
- United States
- Kruse Control Inc.
- ADM Blog Posts (17)
- ADM Discussions (2)
- ADM Events
- Groups (5)
- Automotive Marketing Community Photos
- Photo Albums
- Automotive Digital Marketing Videos
Kathi Kruse's Groups
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Kathi Kruse's ADM Profile page
Latest ADM Activity
Kathi Kruse commented on Kristina Reid's video
Automotive Boot Camp Scholarship Video
"I'm happy to promote you Kristina! Thanks for reading my blogs too :-) Good luck, girl!!"
Kathi Kruse commented on Keith Shetterly's blog post Why Our Process Fails for the Modern Vehicle Shopper"OMG, so true! This should be a part of the employment hire packet at every store in the USA."
Kathi Kruse commented on J.D. Rucker's blog post The Truth by Kathi Kruse - "Social Media & Fixed Ops: Your Hidden Gold Mine""Thank you JD so much for sharing this! One of my clients had their team watch it! I'm so happy to collaborate with you and KPA/TK Carsites. You guys rock!!"
Kathi Kruse commented on Ralph Paglia's video
The ROI of Social Media
"Thanks so much for sharing this great video JD. Social Media marketing & advertising can generate leads...you just have to do it right! The platforms are free (they're designed that way to attract you) but the rest is not. …"
Kathi Kruse's blog post was featured3 Effective Ways to Use Social Media to Debunk the Stereotype
If you ask most people where buying a car is on their “comfort scale”, many reply somewhere between a root canal and chronic diarrhea. Those of us in auto retail know how uncomfortable it can be and for years, many dealers have worked hard to fix that. We all know the stereotypes we’ve had to live with day…See More
Kathi Kruse commented on Michael Correra's blog post I just need to rant a minute here..."Whoa, I love your rant Mike!! (Thanks for mentioning me too:-) I'm seeing a huge "groundswell" of employees at dealership taking matters into their own hands. They're starting Facebook pages to communicate their own…"
Kathi Kruse commented on Ralph Paglia's video
Dennis Galbraith Keynote at 2012 DMSC in Las Vegas
"Dennis Galbraith was so awesome. It is all about the unique selling proposition...in service as well as sales!"
Kathi Kruse commented on Brian Pasch's blog post Challenging Charles Kim From TrueCar.com And His Oedipus Complex"Mike Correra - DCH Gardena Honda CARick Walter - Honda of San Marcos TXScott Tyner - Woody Butts Chevrolet, Cochran GAJosh Friedman - Heritage Chevrolet, Richmond VAJohn Patterson - Owner, OC Mazda and OC HyundaiMike Ernst - Circle Auto Group, Long…"
Kathi Kruse promoted Brian Pasch's blog post Challenging Charles Kim From TrueCar.com And His Oedipus ComplexKathi Kruse commented on Joshua Michael Friedman's blog post Now what?"Jason, were we brother and sister in another life? You're saying things I think nearly everyday. In fact, the part about "We don't have anything in common yet. I need more information and trust." is better than I could ever hope…"
ADM Profile Information
- Enter Name of Your Dealership, Business or Employer:
- Kruse Control Inc.
- Auto Industry Business Segment or Affiliation (check all that apply):
- Marketing Services Provider, Consultant, Dealership Solution Provider
- REQUIRED: Primary URL for YOUR Business Website or Blog (ie; www.CourtesyChev.com)
- http://www.krusecontrolinc.com
- OPTIONAL: Email Listing for ADM Members interested in doing business:
- kathi@krusecontrolinc.com
- REQUIRED: Your Business Phone Number for Members:
- 714-251-6440
- If affiliated with a Dealer or OEM, please check franchise you are associated with:
- -BMW..., -Cadillac..., -Chevrolet..., -Hyundai..., -Jaguar..., -Kia..., -Land Rover..., -Mercedes-Benz..., -MINI..., -Nissan..., -Scion..., -Toyota..., -Volkswagen...
- This is a Professional Community, please describe YOUR Value Proposition... Why does anyone do business with you?
- Kruse Control Inc. provides an array of management consulting services. Our focus today is primarily Social Media and Online Reputation Management for Auto Dealers. We have 30 years experience in automotive retail. Our founder, Kathi Kruse, comes from day-to-day operations and managing some of the most successful stores in Southern California.
- What interesting insights can you contribute to the ADM Community? Are you PASSIONATE about anything? Tell us who you REALLY are!
- Kathi is passionate about the car business, she always has been. Having spent her whole career in the car business, she is a dealer advocate. She is also passionate about dealers' online reputations and creating a world where, through Social Media, dealership customers will develop lasting relationships with their local dealers and no longer be afraid about walking onto a car lot.
- Enter URL of DEALER Website you recommend (ie; www.ParagonCars.com)
- http://Can't recommend any!
- Enter URL of OEM site you recommend (ie; www.FordVehicles.com)
- http://www.bmwusa.com
- Enter URL of any Social Media site you recommend (ie; www.PenskeCommunity.com)
- http://www.linkedin.com
- Enter URL of a Dealer INVENTORY ADVERTISING site you recommend (example; www.Cars.com)
- http://www.everycarlisted.com
- Enter URL of your TWITTER profile, or one you recommend following (twitter.com/ADMcommunity)
- http://www.twitter.com/mashable
- Enter URL of your Facebook Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
- http://www.facebook.com/TheCarConnection
- Enter URL of your YouTube Channel, or one you recommend (youtube.com/AutoDigitalMarketing)
- http://www.youtube.com/socialnomics09
- Check DEALER WEBSITE/MICROSITE PROVIDERS that you have direct experience with:
- The Cobalt Group, Dealer.com, Dealerskins, TK Carsites
- Check all INTERNET LEAD PROVIDERS You have direct experience with:
- Dealix, Autobytel, Cars.com NewLeadsPlus, OTHERS
- Select DEALER MANAGEMENT SYSTEM (DMS) You currently, or most frequently use:
- OTHER
- Select all Vehicle Inventory Management Solutions You Have Used:
- Whatever the Used Car Manager thinks he can steal the trade-in for...
Kathi Kruse's ADM Blog
3 Effective Ways to Use Social Media to Debunk the Stereotype
Posted on February 13, 2012 at 1:43pm 0 Comments 0 Promotions
If you ask most people where buying a car is on their “comfort scale”, many reply somewhere between a root canal and chronic diarrhea. Those of us in auto retail know how uncomfortable it can be and for years, many dealers have worked hard to fix that. We all know the…
Epic Social Media Fail: Hey Buddy, It's Always About the Service
Posted on January 3, 2012 at 12:30pm 0 Comments 0 Promotions
Oh, the good tidings of a New Year. Just when we thought it was going to be a quiet final week filled with gingerbread lattes and post-family-get-together rehab, we had bestowed upon us what is arguably the worst Social…
Why Your Online Storefront Matters More
Posted on November 16, 2011 at 1:25pm 3 Comments 2 Promotions
How reasonable do you think it is to spend hundreds of thousands of dollars to build a monument to a brand these days? When we were all flush with cash, it made some sense to upgrade dealership facilities to appease the manufacturer. …
Rules of Engagement: Following Up on Social Media Leads
Posted on October 15, 2011 at 6:58am 3 Comments 3 Promotions
There’s a lot of talk about Social Media ROI. Blogs and books and discussions are everywhere about how to measure it. For dealerships, I’ve found one simple… Continue Comment Wall (1 comment)
- At 7:50pm on September 14, 2011,
Daymond Decker said… - Thank you for being my friend!
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Free webinar: The Secret of Creating Effective Website Content
May 30, 2012 from 9am to 10am – http://www.dealerwebinars.com/
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Free webinar: 7 Key Steps to Truck Dealership Compliance
May 31, 2012 from 9am to 10am – http://www.dealerwebinars.com
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Are You Missing Out on A Big Profit Opportunity?
June 5, 2012 to June 6, 2012 – Tampa, FL
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Free webinar with JD Rucker: Google’s Latest Changes: A Dealer’s Guide to Search Success
June 6, 2012 from 9am to 10am – http://www.dealerwebinars.com
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Free webinar: How to Convert Online Inventory Lookers into Ready-To-Buy Appointments
June 13, 2012 from 9am to 10am – http://www.DealerWebinars.com
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