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Kathi Kruse
  • Newport Beach, CA
  • United States
  • Kruse Control Inc.
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REQUIRED: Name of Your Dealership, Business or Organization:
Kruse Control Inc.
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Marketing Services Provider, Consultant, Dealership Solution Provider
Your Business Phone Number (country code - number)
YOUR Business Website URL (ie:
Select All franchises/brands you are associated with
-BMW..., -Cadillac..., -Chevrolet..., -Hyundai..., -Jaguar..., -Kia..., -Land Rover..., -Mercedes-Benz..., -MINI..., -Nissan..., -Scion..., -Toyota..., -Volkswagen...
ADM is a Professional Network, describe: "Why should anyone do business with you?"
Kruse Control Inc. provides an array of management consulting services. Our focus today is primarily Social Media and Online Reputation Management for Auto Dealers. We have 30 years experience in automotive retail. Our founder, Kathi Kruse, comes from day-to-day operations and managing some of the most successful stores in Southern California.
"What will YOU contribute to the ADM Community?"
Kathi is passionate about the car business, she always has been. Having spent her whole career in the car business, she is a dealer advocate. She is also passionate about dealers' online reputations and creating a world where, through Social Media, dealership customers will develop lasting relationships with their local dealers and no longer be afraid about walking onto a car lot.
CAR DEALER or OEM Website you recommend (ie;
http://Can't recommend any!
Social Media, Network or Blog site you recommend (ie;
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie;
YOUR Twitter profile, or one you recommend (ie;
YOUR Facebook Profile/Page
YOUR YouTube Channel, or one you recommend (ie;
The Cobalt Group,, Dealerskins, TK Carsites
INTERNET LEAD Suppliers You are using now, or in the past
Dealix, Autobytel, NewLeadsPlus, OTHERS
Used Car Inventory Management Solutions You Have Used
Whatever the Used Car Manager thinks he can steal the trade-in for...

Kathi Kruse's ADM Blog

3 Effective Ways to Use Social Media to Debunk the Stereotype

Posted on February 13, 2012 at 12:43pm 0 Comments

If you ask most people where buying a car is on their “comfort scale”, many reply somewhere between a root canal and chronic diarrhea.  Those of us in auto retail know how uncomfortable it can be and for years, many dealers have worked hard to fix that.  We all know the stereotypes we’ve had to live with day in and day out and the buying public is…


Epic Social Media Fail: Hey Buddy, It's Always About the Service

Posted on January 3, 2012 at 11:30am 0 Comments

Oh, the good tidings of a New Year.  Just when we thought it was going to be a quiet final week filled with gingerbread lattes and post-family-get-together rehab, we had bestowed upon us what is arguably the worst Social Media Fail of the year.  In a week filled with nauseating TV re-runs…


Why Your Online Storefront Matters More

Posted on November 16, 2011 at 12:25pm 3 Comments

How reasonable do you think it is to spend hundreds of thousands of dollars to build a monument to a brand these days?  When we were all flush with cash, it made some sense to upgrade dealership facilities to appease the manufacturer.  Now, a few short years later, it not only doesn’t make sense because…


Rules of Engagement: Following Up on Social Media Leads

Posted on October 15, 2011 at 6:58am 3 Comments

There’s a lot of talk about Social Media ROI.  Blogs and books and discussions are everywhere about how to measure it.  For dealerships, I’ve found one simple conclusion, an easy way to know if your getting your money’s worth doing… Continue

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At 7:50pm on September 14, 2011, Daymond Decker said…
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