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Kathi Kruse
  • Newport Beach, CA
  • United States
  • Kruse Control Inc.
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Kathi Kruse's ADM Friends

  • Ian Bernard
  • Louie Baur
  • Travis Mitchell
  • Mitch Kalmus
  • Joe Ingram
  • Aaron Wirtz
  • Ashley Lopez
  • Brian O'Connor
  • Jason Schroeck
  • Jim Kristoff
  • Doug Bonner
  • Bernie Cason
  • Mark D McKinnis
  • Harry Baylies
  • Ian Nethercott

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Kathi Kruse's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Kathi Kruse is now friends with Joe Ingram and Louie Baur
Dec 8, 2012
Kathi Kruse commented on Ketty Colom's blog post Driving Dogs and Social Media Engagement
"Wow Ketty, thanks so much for sharing this great info. I will share. A BIG thanks also for helping bring awareness to homeless animals. Cheers!"
Dec 6, 2012
Kathi Kruse liked J.D. Rucker's blog post Social Signals, Quality Content, And Search Marketing will Merge in 2013
Oct 30, 2012
Kathi Kruse replied to Automotive Social Marketing's discussion Google Slips and Falls; What the Heck is Going On in Mountain View?
"Great post Antone. I actually saw this news last night and thought it was a post from The Onion. Google has seemed to always have its act together with respect to playing on Wall Street. Just goes to show ya, even the mighty can trip sometimes.…"
Oct 19, 2012
Kathi Kruse commented on Christine Rochelle's blog post Do You Have Fake Twitter Followers?
"I love this tool and Christine, you are right-on when you said Social Media isn't a numbers game. Fake followers or likes will NEVER buy from you, plain and simple. As a footnote, I found a great tool for helping keep your Twitter account…"
Aug 15, 2012
Kathi Kruse replied to Aaron Wirtz's discussion Advertising on Yelp: Packages and Rates in the group Yelp
"Non-mobile users in CA use Yelp mostly for reviews and "recommendations".  People with iPhones may start using it to look up info and/or directions once iOS update kicks in.  My friend is a developer at Apple and he said…"
Aug 1, 2012
Kathi Kruse replied to Aaron Wirtz's discussion Advertising on Yelp: Packages and Rates in the group Yelp
"Great post, Aaron. I had a similar conversation (although not as detailed and informative) just last week with Yelp. Thanks for clearing the fog I had lingering.  With the new iOS coming, Yelp is going to be even more integrated for peeps with…"
Aug 1, 2012
Kathi Kruse commented on Keith Shetterly's blog post People Chess!
"Nice post Keith. I love the name of your book, too! I'll mark my calendar for November to make sure I get a copy. Are you self-publishing and are you going to sell it on Kindle? "
Jul 18, 2012
Kathi Kruse is now friends with Brian O'Connor, Kristina Reid and Ashley Lopez
Jul 17, 2012
Kathi Kruse commented on Jim Radogna's blog post Transparency is Not a Dirty Word
"Awesome post, my friend. You speak the truth."
May 14, 2012
Kathi Kruse commented on Kristina Reid's video
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Automotive Boot Camp Scholarship Video

"I'm happy to promote you Kristina! Thanks for reading my blogs too :-) Good luck, girl!!"
Apr 20, 2012
Kathi Kruse commented on Keith Shetterly's blog post Why Our Process Fails for the Modern Vehicle Shopper
"OMG, so true! This should be a part of the employment hire packet at every store in the USA."
Apr 7, 2012
Kathi Kruse commented on J.D. Rucker's blog post The Truth by Kathi Kruse - "Social Media & Fixed Ops: Your Hidden Gold Mine"
"Thank you JD so much for sharing this! One of my clients had their team watch it! I'm so happy to collaborate with you and KPA/TK Carsites. You guys rock!!"
Mar 22, 2012
Luis Tovar and Kathi Kruse are now friends
Mar 7, 2012
Kathi Kruse commented on Ralph Paglia's video
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The ROI of Social Media

"Thanks so much for sharing this great video JD. Social Media marketing & advertising can generate leads...you just have to do it right!  The platforms are free (they're designed that way to attract you) but the rest is not. …"
Feb 20, 2012
Kathi Kruse's blog post was featured

3 Effective Ways to Use Social Media to Debunk the Stereotype

If you ask most people where buying a car is on their “comfort scale”, many reply somewhere between a root canal and chronic diarrhea.  Those of us in auto retail know how uncomfortable it can be and for years, many dealers have worked hard to fix that.  We all know the stereotypes we’ve had to live with day…See More
Feb 13, 2012

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Kruse Control Inc.
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Marketing Services Provider, Consultant, Dealership Solution Provider
REQUIRED: Your Business Phone Number
714-251-6440
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.krusecontrolinc.com
YOUR Email address for business contacts
kathi@krusecontrolinc.com
Select All franchises/brands you are associated with
-BMW..., -Cadillac..., -Chevrolet..., -Hyundai..., -Jaguar..., -Kia..., -Land Rover..., -Mercedes-Benz..., -MINI..., -Nissan..., -Scion..., -Toyota..., -Volkswagen...
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
Kruse Control Inc. provides an array of management consulting services. Our focus today is primarily Social Media and Online Reputation Management for Auto Dealers. We have 30 years experience in automotive retail. Our founder, Kathi Kruse, comes from day-to-day operations and managing some of the most successful stores in Southern California.
What will YOU contribute to the ADM Community?
Kathi is passionate about the car business, she always has been. Having spent her whole career in the car business, she is a dealer advocate. She is also passionate about dealers' online reputations and creating a world where, through Social Media, dealership customers will develop lasting relationships with their local dealers and no longer be afraid about walking onto a car lot.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://Can't recommend any!
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://www.linkedin.com
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://www.everycarlisted.com
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.twitter.com/mashable
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.facebook.com/TheCarConnection
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/socialnomics09
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
The Cobalt Group, Dealer.com, Dealerskins, TK Carsites
INTERNET LEAD Suppliers You Have Experience Using
Dealix, Autobytel, Cars.com NewLeadsPlus, OTHERS
DEALER MANAGEMENT SYSTEM (DMS) You use
OTHER
Used Car Inventory Management Solutions You Use
Whatever the Used Car Manager thinks he can steal the trade-in for...

Kathi Kruse's ADM Blog

3 Effective Ways to Use Social Media to Debunk the Stereotype

Posted on February 13, 2012 at 12:43pm 0 Comments

If you ask most people where buying a car is on their “comfort scale”, many reply somewhere between a root canal and chronic diarrhea.  Those of us in auto retail know how uncomfortable it can be and for years, many dealers have worked hard to fix that.  We all know the…

Continue

Epic Social Media Fail: Hey Buddy, It's Always About the Service

Posted on January 3, 2012 at 11:30am 0 Comments

Oh, the good tidings of a New Year.  Just when we thought it was going to be a quiet final week filled with gingerbread lattes and post-family-get-together rehab, we had bestowed upon us what is arguably the worst Social…

Continue

Why Your Online Storefront Matters More

Posted on November 16, 2011 at 12:25pm 3 Comments

How reasonable do you think it is to spend hundreds of thousands of dollars to build a monument to a brand these days?  When we were all flush with cash, it made some sense to upgrade dealership facilities to appease the manufacturer. …

Continue

Rules of Engagement: Following Up on Social Media Leads

Posted on October 15, 2011 at 6:58am 3 Comments

There’s a lot of talk about Social Media ROI.  Blogs and books and discussions are everywhere about how to measure it.  For dealerships, I’ve found one simple… Continue

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At 7:50pm on September 14, 2011, Daymond Decker said…
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