Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Being part of working from my satellite office for close to 5 years, I cannot imagine it any different if I went internal. I have been asked several times on how I do it, what I do along with much criticism to that effect. For example “You must have a lot of time” and such, trust me you will find yourself more busy working from your external office than you would…Continue
How many times, as a client, have you called your vendor for an unresolved issue, strategy, etc; and you receive a rep that has no idea on how to really grasp your reasoning of needs?
Does your service reps as…Continue
Is it just business or vendor client relationships? I have been told several times to not get emotionally involved with a client or vendor. As a firm believer in…Continue
We have seen them all plastered across every social outlet, marketing campaign, Digital Dealer, NADA, mailers and word of mouth; many Automotive Sales Trainers with all sorts of tactics, ideas, creativity, amazing closing techniques, to even creating a unique meet & greet.
I have had the chance to be part of trainings provided by Grant Cardone, DealerSynergy,…Continue
Why the Gen Y is in the driver’s seat & why we need to pay attention!
Place your seat in an upright position and think again! You may end up kicking your own rear down the road.
A study was…Continue
As we are seeing dealers nationwide take on the lavishing efforts of going social, we find ourselves seeking technology each and every day to make our lives easier & prosperous. A click of one button can distribute our feed, updates, blog notices and such to all varieties of media outlets. And all it had taken was…Continue
Auto Dealerships are now scrambling to use Facebook and other social media sites to gain a competitive advantage. In the rush to be the most connected and the most responsive, some dealers lose sight of the real power of social media. They focus on inflated Facebook fan counts and numbers of Twitter followers rather than on creating new, lasting relationships with individual customers.
So how do you do this?
Here are three…Continue