Automotive Digital Marketing

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Jennifer Schrader
  • 40, Female
  • Kingsley MI
  • United States
  • Freelance Designer, Blogger…
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Jennifer Schrader's ADM Friends

  • Jim Kristoff
  • Ian Nethercott
  • Stephanie Young
  • Cathy Nesbit
  • Bill Goodfriend
  • Kathi Kruse
  • Richelle Farley
  • David Baggaley
  • Dealer Synergy
  • Christy Chew
  • Dan Moore
  • Matthew MacDowell
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Jennifer Schrader's ADM Discussions

Does framing your inventory affect your rankings?

Started this ADM discussion. Last reply by Mike DeCecco Dec 12, 2008. 8 Replies

How can you tell if your site is Properly Optimized?

Started this ADM discussion. Last reply by Camille Forte Aug 12, 2010. 19 Replies


Jennifer Schrader

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Freelance Designer, Blogger & Auto GURU!!
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Car Dealer, OEM Marketing Professional - Tier 1, Dealer Advertising Association - Tier 2, Dealership Supplier, OEM Supplier, Marketing Services Provider, Consultant, Technology Professional, Dealership Solution Provider
Your Business Phone Number (country code - number)
YOUR Business Website URL (ie:
Your Mobile Phone, Direct Business Line or Alternate Number
Select All franchises/brands you are associated with
Acura, Aston Martin, Audi, BMW, Buick, Cadillac, Chevrolet, Chrysler, Dodge, Ferrari, Ford, GMC, Honda, Hummer, Hyundai, Infiniti, Isuzu, Jaguar, Jeep, Kia, Lamborghini, Land Rover, Lexus, Lincoln, Lotus, Maserati, Maybach, Mazda, Mercedes Benz, Mercury, MINI, Mitsubishi, Nissan, Pontiac, Porsche, Rolls-Royce, Saab, Saturn, Scion, Smart, Subaru, Suzuki, Tesla, Toyota, Volkswagen, Volvo
ADM is a Professional Network, describe: "Why should anyone do business with you?"
"What will YOU contribute to the ADM Community?"
OK Where in the world am I going to start? Well first of all I have been in the Automotive Business my whole lilfe. Started out of my dads Towing & Repair shop dispatching and selling old beaters.

( I don't miss the stacking of the tires ) Trust me I always got in trouble at the young age and so I have stacked many!

Here is a bit of a timeline profile for you to see my back ground and what I have done in the past up to current.

88-99 O'Rourkes Wrecker and Repair Service - Dispatcher / Mechanic / Sales

99-02 Universal Agency, Inc. - Private Investigator / Skip Tracing Agent / Repossesion of vehicles. Sold Repo units to the public for the local Credit Unions.

02-04 Northpoint Motors, Inc. - Internet Sales Director

04-07 Williams Auto Group - Internet Director / BDC Manager

07-11 TK Carsites, Inc - Regional Sales Manager / Account Executive

11 to current - Freelance Designer, Blogger, Content Writer & Auto GURU!

Running a staff for the BDC Department & IT Department my team stuck togethor and worked togethor very well. I could not just see 1 individual in the department I needed 4 minimum for it gives them the challenge to do better. Providing competition between them all for awards, bonuses etc. I fought hard for them for they were my team and knew the importance of our department even though getting into hasty arguments with the GSM on just about a daily basis for he was not happy because my team was smoking the floor sales. My team would set a minimum of 20 appointments a day and was told those were all fake and I have been fudging the numbers. We smoked him everytime and the floor sales everytime. Being a great team leader and going to bat for my team showed a great deal of respect for myself and them. Getting the support from the owners what helped me strive for more, I was hungry for sales and my team felt the side effects in a good way.
I see the difficulty from the IT Departments & BDC not getting the support from the upper management. To the point of sickening me when they are stuck in a hole way in the back room / service department - you name it. Not seeing the quality, importance and respect for those GOLDEN Departments you and your business will fail in the online presence of your dealership.
I encourage GM's, SM's etc to be the back bone for supporting and motivating those departments even down to the pay plans.

I have been married for 3 years now and still going strong along with 2 children. 7 year old boy & 5 year old girl. Oh yeah lets not forget the 4 dogs & 1 cat.

Carrying a strong back ground of great customer service not just as a sales rep but as a true friend through out the process! I am on top of staying in contact with my clients even if they did not buy my services from me.

Many dealers / IM's / Sales Managers have told me I have very persistant and wished their sales staff was like that. ( Not to have my head swell ) but it does make you feel good when told that!

I have used TK Carsites, Inc. at the Williams Auto Group and jumped aboard with TK due to their customer service along with the results they have given me in the Internet Department. (**Please note they no longer use them at this time**)

When I speak with any interested client I assure you it is the education we teach not just the product!
CAR DEALER or OEM Website you recommend (ie;
Social Media, Network or Blog site you recommend (ie;
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie;
YOUR Facebook Profile/Page!/Jennifer.Orourke.Schrader
YOUR YouTube Channel, or one you recommend (ie;
TK Carsites
INTERNET LEAD Suppliers You are using now, or in the past
Used Car Inventory Management Solutions You Have Used

Jennifer Schrader's ADM Blog

Working External compared to Internal. Advantages for both Employee and Employer!

Posted on November 3, 2011 at 5:52am 0 Comments

Being part of working from my satellite office for close to 5 years, I cannot imagine it any different if I went internal. I have been asked several times on how I do it, what I do along with much criticism to that effect.  For example “You must have a lot of time” and such, trust me you will find yourself more busy working from your external office than you would…


Hiring Smart for Long Term Results... Tips for hiring right!

Posted on October 21, 2011 at 9:34am 0 Comments

With positive results from being on both sides of the fence when it comes to Vendor / Client relationships I am most confident I found the right answer for hiring right.

How many times, as a client, have you called your vendor for an unresolved issue, strategy, etc; and you receive a rep that has no idea on how to really grasp your reasoning of needs?

Does your service reps as…


Selling Emotion over Product! What are your thoughts?

Posted on October 7, 2011 at 5:57am 4 Comments

Having the opportunity to be on both sides of the fence as a dealer to the actual vendor, I    have heard many pitches, demos, product enhancements to help our (their) dealership progress & more.

Is it just business or vendor client relationships? I have been told several times to not get emotionally involved with a client or vendor. As a firm believer in…


Who's the "Best" Automotive Sales Trainer? I will tell you who!

Posted on September 30, 2011 at 7:33am 6 Comments

We have seen them all plastered across every social outlet, marketing campaign, Digital Dealer, NADA, mailers and word of mouth; many Automotive Sales Trainers with all sorts of tactics, ideas, creativity, amazing closing techniques, to even creating a unique meet & greet.


I have had the chance to be part of trainings provided by Grant Cardone, DealerSynergy,…


Why the Gen Y is in the driver's seat & way we need to "Pay Attention"..!

Posted on July 14, 2011 at 6:00am 1 Comment

Why the Gen Y is in the driver’s seat & why we need to pay attention!

Are we still assuming the customer will come to you because of you? Or better yet said “They will come to you because of you?”  

Place your seat in an upright position and think again! You may end up kicking your own rear down the road.

A study was…


The Evolution of the Facebook Fan!

Posted on July 13, 2011 at 8:02am 0 Comments

The Evolution of the Facebook Fan


By Paige Plant, Social Media Director, Ignite XDS


A coworker of mine, Jennifer Schrader, recently shared this infographic with me regarding the reasons behind why people follow brands. It led me to think about the overall brand of my different clients and…


The "Use of Common Sense" when it comes to Social Media!

Posted on July 6, 2011 at 8:49am 0 Comments

The “Use of Common Sense” when it comes to Social Media

As we are seeing dealers nationwide take on the lavishing efforts of going social, we find ourselves seeking technology each and every day to make our lives easier & prosperous. A click of one button can distribute our feed, updates, blog notices and such to all varieties of media outlets. And all it had taken was…


Cultivate Real Facebook Fan Relationships!

Posted on July 5, 2011 at 9:59am 3 Comments

Auto Dealerships are now scrambling to use Facebook and other social media sites to gain a competitive advantage. In the rush to be the most connected and the most responsive, some dealers lose sight of the real power of social media. They focus on inflated Facebook fan counts and numbers of Twitter followers rather than on creating new, lasting relationships with individual customers.


So how do you do this?

Here are three…


Comment Wall (15 comments)

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At 6:30am on June 23, 2011, Stephanie Young said…
Thanks for the add Jennifer!  Cheers to a Socially Enlightened Day!!!
At 6:18pm on July 1, 2010, Dawn Mouser said…
Thanks girl. I learned from the best! You do an awesome job too and I hope that you continue to bust it open there in the North East!! You Rock Girl!
At 10:07pm on June 21, 2010, Dawn Mouser gave Jennifer Schrader a gift
ADM Gift
For my favorite partner in crime!!
At 10:55am on March 9, 2009, Richard Klepach said…
Thanks for the Ad Jennifer. I appreciate all the knowledge you have to offer me in the automotive digital marketing world.
At 10:47am on January 26, 2009,
Hey Jennifer - I'm spreading the word around about a new dealer website plug-in we just released. We display manufacturer incentive & rebate info on dealer sites..(updates every 6 hours) and it is also an awesome lead converter! We are to spreading the word by letting dealers try it on there site for a month for free to see results. You can view a demo video on our site at - Can't beat a month of free leads!

Give me a call if you have any questions or want to try out the program on a few of your sites...

-Nick 703-753-0808
At 9:53pm on December 12, 2008, Ralph Paglia said…

I really appreciate your message... Thank you! I learned a long time ago that if you follow your heart and your instincts, and contribute to the betterment foo your chosen profession, in my case the car business, without any expectations for those that your actions benefit... Well, the car business has been VERY good to me... Whether it is good fortune or some kind of Karma, af]ter 27 years it seems that I somehow find myself in the right place at the right time throughout my career... So many people I have assisted, mentored and extended courtesies to have, without being asked, and many years later been able to steer opportunities in my direction that I have become a firm believer in networking as a career success necessity and not a luxury. I am not gifted with any special powers or capabilities, but if I can ever be of assistance to you, just let me know how!
At 6:58pm on December 11, 2008, Frank Davis said…
Thank you Jennifer
At 9:39am on December 11, 2008, Alvin Newton said…
Thank you for joining the Skype group. If you have not done so already please make sure you leave us your Skype user name in the Skype group forum, so we can ad you to our list of contacts. If you are not a member sign up it is totally free!

P.S. Sweet Intro song to your page!
At 12:56pm on November 3, 2008, Jim Setele said…
Hi Jen,
I joined this forum. Thanks for the heads up.
At 9:17pm on October 21, 2008, Ralph Paglia said…

It is great to see you here... I am in my home office all week working on several Digital Marketing proposals after one of those too-much-travel weeks facilitating Digital Advertising Dealer Summits that started in Phoenix, then Dallas, followed by Houston on Thursday and finishing with a Summit Meeting in San Antonio, TX. I am in my home office preparing for next week's gun fight and trying to get caught up on expense reports.

On behalf of both myself, and the rest of the 1,450+ member ADM family, welcome to our online community and file sharing repository... We are very happy to see you have joined our community of automotive marketing and sales professionals.

Please take a moment to share some more information about yourself and your professional role. More information links, some blog postings with PPT, XLS, DOC and PDF files attached are particularly welcome. And of course we all love to see and listen to your music, photo and video uploads. I pay extra for additional server storage capacity for ADM and any valuable content you upload to make use of it is all appreciated.

Please note that you can upload documents into any blog post, forum discussion, group, comments and other sections for ADM members to download. There are already hundreds of PowerPoints, Excel Spreadsheets, Word Doc's, PDF files and more... We would be thrilled to get you to upload a few of yours to share with the community.

VERY IMPORTANT - All of us at ADM very much appreciate that you took the time to complete your profile section by uploading a photo of yourself. Most ADM members would like to put a face with your name and profile... Based on what i have seen since starting the ADM Professional Community at the beginning of 2008, I can promise you that you'll get more out of ADM when other members see that you have uploaded a profile photo!

I love seeing more and more automotive professionals and auto industry colleagues like yourself join the ADM community... When I checked the membership section a moment ago, I was pleasantly surprised to see that as of today, and thanks to your enrollment we are now up to over 1,450 automotive sales and marketing professionals who have joined the ADM Community... With help from automotive marketing professionals like yourself, we broke the 1,000 member mark on the 4th of July, 2008!

Amazing support from an amazing industry... Makes the aggravation of flying around the country with a guy sitting next to me who keeps sticking his elbow into my ribs, somehow worth it!

One of the greatest features that ADM provides is that you have full access to your very own blog web site within your personal profile section (here) of the ADM community. So feel free to get into the swing of things and use this website and the resources you get at no extra cost (because the ads here pay for them), as a means of sharing information, files, updates, proposals, photos, videos, etc.with your associates, customers, clients and friends!

Ralph Paglia
cell: 1-505-301-6369

Here's an article as an example of a file attached:

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

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