Automotive Digital Marketing

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James Lawrence
  • Male
  • Beaverton, OR
  • United States
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James Lawrence is now a member of Automotive Digital Marketing
Jul 18, 2012

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REQUIRED: Name of Your Dealership, Business or Organization:
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Marketing Services Provider
REQUIRED: Your Business Phone Number
REQUIRED: YOUR Business Website URL (ie;
YOUR Email address for business contacts
Your Mobile Phone Number, Direct Business Line or Alternate Number
ADM is a Professional Network, describe: "Why should anyone do business with you?"
We have a solution that addresses a critical area of neglect in the online vehicle sales process.

1) Average spend on leads from lead aggregators like Autotrader and Autoweb is ~$2000+/month
a. These lead aggregators resell the same leads to other dealers in the same region
b. This alone should require dealers to work to differentiate their first impressions from the other dealers buying the identical lead (but it doesn't!)

2) In addition, many dealers spend between ~$2000 and $4000 per month on Pay-Per-Click leads

This is a large monthly investment that gets wasted at the point of contact, when the email response reduces the chances a prospect will choose your dealership over the other two or three who have the same lead.

Most dealers (mystery shopping research indicates over 85%) provide email responses that have images and content that are broken in many cases or out of date or worse, present an unprofessional, unexciting text-based email response from the 1990s that completely disregards the tactics of marketing 101, consistent brand presentation and messaging across all points of contact.

DealerEFX Value Proposition:
It is at this initial point of contact, the first impression, that moment of truth, when a prospect is enticed to request more vehicle information, yet the dealer's response is unappealing and detracts value from the brand on which OEMs and dealerships have spent a great deal of money and resources to fasten in the minds of their target prospects and existing customers.

By combining OEM Quality Graphic Asset Sets (GAS) with a simple-to-use, template driven email presentation tool that works with any CRM system and that any salesperson can employ, so ALL email communications can be professional, compelling presentations that help increase response rates, align with dealer & OEM branding and build excitement when a first impression is everything!
CAR DEALER or OEM Website you recommend (ie;

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