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J.D. Rucker
  • Male
  • Ladera Ranch, CA
  • United States
  • Dealer Authority
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J.D. Rucker's ADM Discussions

Yet another question about TrueCar sentiment

Started this ADM discussion. Last reply by Tom Gorham Jul 17. 12 Replies

Dealer Authority

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Automotive SEO, Social Media Marketing, and Car Dealer Internet Marketing

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Dealer Authority
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Solution Provider, Consultant, Advertising Agency, Marketing Services Provider, Technology Professional
REQUIRED: Your Business Phone Number
774-538-9338
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://dealerauthority.com
YOUR Email address for business contacts
jdrucker@dealerauthority.com
"What will YOU contribute to the ADM Community?"
JD Rucker edits Soshable. He is a Christian, a husband, a father, and Director of Digital Marketing for KPA. He drinks a lot of coffee, usually in the form of a 5-shot espresso over ice.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://holidayautomotive.com
YOUR Twitter profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://twitter.com/0boy
YOUR Facebook Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://https://www.facebook.com/dealerauthority
YOUR YouTube Channel, or one you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/dealersocial
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
TK Carsites
INTERNET LEAD Suppliers You Have Experience Using
Not Applicable
DEALER MANAGEMENT SYSTEMS (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Use
Not Applicable

Latest ADM Activity - Click "More" at bottom!

J.D. Rucker liked Jeff Glackin's blog post I’m not Anti-Social… but in this case I am.
20 hours ago
J.D. Rucker was featured
Wednesday
J.D. Rucker posted a blog post

The Growing Plague of Google Analytics Spam and How to Filter It

If you're one who checks Google Analytics often to see how your traffic is doing, you've problem seen a lot of sites popping up in analytics over the last year or so that don't make sense. It would seem like these you're getting traffic from strange sites, particularly those selling SEO or other marketing services.It's spam. That's…See More
Monday
Tom Gorham replied to J.D. Rucker's discussion Yet another question about TrueCar sentiment
"Alexander, Bingo!  I can't say, as you do, that there are no bad leads but I agree with the larger assertion that, in most cases, dealers are unprepared, in both skills and determination, to handle the various kinds of leads that come…"
Jul 17
David Ruggles replied to J.D. Rucker's discussion Yet another question about TrueCar sentiment
"Well, it's worked for Amazon, but TrueCar is in a box.  Their customers are dealers, the same people they demonize to drive consumer traffic.  That's a fine line to walk.  In consumer social media it already well known that…"
Jul 16
Mark Dubis replied to J.D. Rucker's discussion Yet another question about TrueCar sentiment
"TrueCar by the Numbers  I invite you to view some research on TrueCar that was posted earlier this year. Highlight- They are losing about $48 million a year for last three years.  How many dealerships would be in business if they were in…"
Jul 16
Brian Bennington replied to J.D. Rucker's discussion Yet another question about TrueCar sentiment
"Hey William, I read your above comments and, out of curiosity, went to your ADM bio. Your page is definitely "stylin," but it's impossible to read. It's the first one I've seen that's "white on white." Is that…"
Jul 14
David Ruggles replied to J.D. Rucker's discussion Yet another question about TrueCar sentiment
"If they have to demonize dealers first in order to position themselves as the consumer's saviour, they've already gone too far.  All one needs to know is that their CEO believes dealers are a needless tier of distribution.  That…"
Jul 14

Automotive Digital Marketing Resources

There is an abundance of information out there regarding automotive digital marketing. The challenge is in sifting though the high-quality content and the content that is geared strictly towards promoting a vendor's products.

The Automotive Digital Marketing Network is one of the best out there. Ralph has put together one of the strongest networks in the automotive sector, bringing vendors and dealers together to share ideas.

I post here, DrivingSales, DealerElite, and AutomotiveSEO.

J.D. Rucker's Photos on ADM

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J.D. Rucker's ADM Blog

The Growing Plague of Google Analytics Spam and How to Filter It

Posted on July 26, 2015 at 8:06pm 0 Comments

If you're one who checks Google Analytics often to see how your traffic is doing, you've problem seen a lot of sites popping up in analytics over the last year or so that don't make sense. It would seem like these you're getting traffic from strange sites, particularly those selling SEO or other marketing…

Continue

In the Middle, it's the Messaging that Makes Digital Success

Posted on July 7, 2015 at 1:40am 3 Comments

In the world of digital advertising, there are three primary components: targeting, messaging, and landing pages. So much emphasis is put on targeting such as PPC keywords or display ad placement. After that, the focus is often placed on the landing page, particularly with the debate over whether to point…

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Is Craigslist the Last 3rd Party Safe Haven for Dealer Inventory?

Posted on July 6, 2015 at 4:32am 6 Comments

Back in 2007, I first started really using Craigslist for car dealer clients. It had some pretty powerful uses that had nothing to do with selling cars from the site itself. I used it for SEO and it was wonderful.

Links from Craigslist…

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Straight to Inventory versus Landing Pages for PPC

Posted on July 3, 2015 at 5:00pm 5 Comments

There have been several studies in the automotive industry that have conclusively answered this question with hard data and compelling reasons why it is the way it is. Unfortunately, these "conclusive" studies often point in opposite directions and always seem to be conducted by companies that lean in…

Continue

Comment Wall (10 comments)

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At 11:59am on July 29, 2014, Brian Bennington said…

Thanks J.D.!  Ralph spent a good deal of effort last night on the phone with me getting me reinstated, and from what a novice IT guy like me could tell, he also arrived at another possibility of how it could have happened.  But, "All's well that ends well."  However, it is a little troubling, but totally believable, that somebody out there hates me.  Come to think of it, it's really not that troubling!

At 8:05pm on February 12, 2014, Arlene Peña said…

Hi JD!!! Thank you so very much for all your ongoing support! I truly appreciate you and am humbled that you've helped me thus far!  

At 3:25am on November 26, 2013, Ralph Paglia said…

J.D. Rucker has been one of the very top, most read and trusted authors and content creators within the Automotive Digital Marketing Professional Community for well over 4 years... His contributions of insight, how to and strategic guidance have provided ADM members with no cost access to thousands of dollars worth of consulting, training and digital files for download and use within the dealership. The ADM Community salutes J.D. Rucker for his steadfast and continuous commitment to posting valuable content, regardless of others who might disagree, he is resolute in his commitment to better the professional success and quality of life for all car peeps everywhere. 

At 6:25am on November 30, 2012, Alexander Lau said…

Thanks JD! Love your insight and passion. Do you have an E-mail address?

 

Alex

At 7:41am on November 13, 2012, Stephanie Young said…

Thank you for connecting with me on ADM.  Always a great day when I can "meet" a fellow SEO/SMO mover and shaker.  Really enjoy your blogs!

At 1:41pm on April 2, 2012, Ronda Miller said…

Thanks for connecting J.D. I look forward to networking with you!

At 8:54pm on December 30, 2009, Ryan Gerardi said…
The new TK site looks great man. You guys captured a vintage look for someday.
At 10:53am on November 10, 2009, Pat DeFilippo said…
Hi J.D., thanks for the invite, I've been reading your interesting blogs and news articles, keep up the good work, next time your in Las Vegas let me know so we can get together and chat.
At 2:35am on October 23, 2009, Ralph Paglia gave J.D. Rucker a gift
ADM Gift
J. D., Please accept this "gift" in lieu of the real drink I would like to buy you the next time our paths cross offline... Thank you for your contributions to the ADM Professional Community.
At 6:28am on February 27, 2008, Ralph Paglia said…
J.D.,

It is great to see yet another automotive colleague join the ADM community... When I logged in to ADM a moment ago, I was pleasantly surprised to see that we are now at 505 automotive professionals who have joined the ADM Community!

Amazing support from an amazing industry... Made my day worth the aggravation of cross country travel.

Thanks for helping us get to this critical mass... I am thrilled and delighted to see that you have joined our community... Welcome and THANK YOU!

We are looking forward to any best practices, guidance, tactics, files, photos and videos you are willing to share with us.

Also, you have full access to your very own blog web site within this community, so feel free to get into the swing of things and use this community as a means of sharing with associates, customers, clients and friends!

Ralph Paglia
rpaglia@gmail.com
cell: 1-505-301-6369
 
 
 

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