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Edwin Sanchez
  • Mullica Hill, NJ
  • United States
  • DriveVertical
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  • James A. Ziegler

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Edwin Sanchez updated their profile
Dec 4, 2013
Edwin Sanchez commented on James A. Ziegler's blog post How many Vendors is YOUR DEALERSHIP Paying who are Selling your Customer Data to Other Vendors for Cash?
"Britt, your right that some dealers will be able to put together their own strategies and run campaigns.  For others we will have to hold their hands and walk them thru it or manage it for them.  I agree their our some good guys out…"
Nov 27, 2013
Edwin Sanchez commented on James A. Ziegler's blog post How many Vendors is YOUR DEALERSHIP Paying who are Selling your Customer Data to Other Vendors for Cash?
"Alex, Thanks we are in the process of updating our entire site for our December launch.  Jim, you have been dead on about dealers letting bandits and thieves steal their customers from right underneath their nose - then again in most…"
Nov 27, 2013
Edwin Sanchez commented on James A. Ziegler's blog post How many Vendors is YOUR DEALERSHIP Paying who are Selling your Customer Data to Other Vendors for Cash?
"First, I won't knock vendors or agencies for selling their service.  We will be rolling out our new RTB (Real Time Bidding) DSP Ad Platform (DriveTargeting) in December that will give dealers back the power to run their…"
Nov 27, 2013
Edwin Sanchez replied to Kim Essenmacher's discussion Would someone please help me with Google Reviews!!
"Glad that they got back to you and hopefully corrected the issue.  I have a dealer that a prior employee set things up and talk about a maze we had to fix.   Some vendors are better then others when it comes to customer support…"
Dec 4, 2012
Edwin Sanchez commented on Brian Pasch's blog post If It Smells Like S*** and Feels Like S*** and Tastes Like S*** Then...
"It just shows some spend more time trying to buck the system or look for loop holes then just do it right from the start so that it sticks long term."
Nov 27, 2012
Edwin Sanchez replied to Kim Essenmacher's discussion Would someone please help me with Google Reviews!!
"Kim, I am replying to the post and in no way implying that you submit reviews on their behalf.   Eventually the bugs will be worked out by Google - hopefully sooner then later. Would love to hear if you get a response from Dealer.com…"
Nov 27, 2012
Edwin Sanchez commented on James A. Ziegler's blog post Jim Ziegler asks: Is It Time For the Retail Automotive Community to Rise Up and Get Rid of CarFax?
"I can tell you on several occasions were mileage issues have also hurt consumers with warranty work and bank financing due to wrong information on the Carfax."
Nov 27, 2012
Edwin Sanchez replied to Kim Essenmacher's discussion Would someone please help me with Google Reviews!!
"I agree with Brian, there are several companies and products out there that will filter the bad reviews and send the customers with good reviews only.  It's only a matter of time (if not already) when Google picks up on the footprints from…"
Nov 27, 2012
Edwin Sanchez replied to Kim Essenmacher's discussion Would someone please help me with Google Reviews!!
"Hopefully this was a misspelling or incorrect use of words because doing so clearly go's against Google's policy.   "
Nov 27, 2012
Edwin Sanchez replied to Kim Essenmacher's discussion Would someone please help me with Google Reviews!!
"Hopefully this helps http://productforums.google.com/forum/#!topic/business/mPz5bqu7ViM/discussion   Ed  "
Nov 20, 2012
Edwin Sanchez replied to Kim Essenmacher's discussion Would someone please help me with Google Reviews!!
"Your right that Google reviews are very important since they show on local and map searches.  Google reviews will also play a major role on mobile searches.    Your not the only one experiencing Google Review blues - they have gotten…"
Nov 20, 2012
Edwin Sanchez commented on James A. Ziegler's blog post Jim Ziegler asks: Is It Time For the Retail Automotive Community to Rise Up and Get Rid of CarFax?
"Jim, I am out here in South Jersey bad enough we have to deal with the aftermath of Sandy but get ready for the Carfax mess that will make it even harder for dealers and consumers."
Nov 20, 2012
Edwin Sanchez commented on James A. Ziegler's blog post Jim Ziegler asks: Is It Time For the Retail Automotive Community to Rise Up and Get Rid of CarFax?
"Sorry I'm late to the party.  Carfax Price Calculator - like the industry needs another consumer pricing tool to confuse the matter more."
Nov 20, 2012
Edwin Sanchez joined Ralph Paglia's group
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Google+

This ADM Group is for all things related to using Google+ to help promote our dealerships, the vehicles we sell, Service Department business, Parts and Accessories... So, share what you have found that works in leveraging the power of Google+, Google+ Business Pages and anything else that will help us all to get better at what we do in our Automotive Marketing professional careers... See More
Dec 9, 2011
Edwin Sanchez and James A. Ziegler are now friends
Dec 9, 2011

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
DriveVertical
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Marketing Professional - Tier 3, OEM Marketing Professional - Tier 1, Dealership Supplier, Dealership Solution Provider, Dealer Advertising Association - Tier 2, Motorcycle Dealer, Consultant, Powersports Dealer, Advertising Agency, Marketing Services Provider, Technology Professional, Media or Journalist, OTHER
REQUIRED: Your Business Phone Number
1-888-426-0355
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.drivevertical.com
YOUR Email address for business contacts
esanchez@drivevertical.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
1-609-970-5451
Select All franchises/brands you are associated with
48-Not Applicable
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
Helping dealers acquire, engage and monetise customers. We specialize in Display advertising utilizing data, targeting and retargeting thru our RTB Platform, Lead Generation, conversion consulting, and Pay Per Click Management.

Our RTB platform, DriveTargeting, will provide dealers with a direct link to 25 Ad Exchanges including Google, Microsoft, Yahoo and Facebook with real time bidding. This will allow dealers to maximize their ad spend and eliminate ad and cpm markups!

DriveTargeting not only provides dealers with retargeting but with 6 targeting features including Search, Contextual, Social, Site, Audience, Geo, and Domain. Combine this with 394 data categories and your should be getting a picture of how RTB will change digital marketing.

What make us different is we don't want to just provide the best platform - we want to provide complete services and management to increase revenues for our dealers.
What will YOU contribute to the ADM Community?
I started out as a finance manager back in 1993 and quickly saw how the internet and technology was going to change the industry overnight.

I soon left and started an agency providing F&I products to dealers. During this time I also started several other internet companies not related to the automotive industry including a succesful ecommerce business which I am still running today.

While serving dealers I saw a lot of so called technology companies and consultants taking advantage of dealers, promoting the next hot thing, or over promising but not delivering. I also saw dealers making major mistakes like promoting a lot guy to internet manager with no experience what so ever.

So, I truly love the car business and serving my dealers. I am not out to just build a company and sell it or take it IPO, but a company that delivers what we promise.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.drivevertical.com
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://www.drivevertical.com
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://www.drivevertical.com
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Not Applicable
INTERNET LEAD Suppliers You Have Experience Using
Not Applicable
DEALER MANAGEMENT SYSTEM (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Use
Not Applicable

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