Automotive Digital Marketing

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Edwin Sanchez
  • Mullica Hill, NJ
  • United States
  • DriveVertical
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REQUIRED: Name of Your Dealership, Business or Organization:
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Marketing Professional - Tier 3, OEM Marketing Professional - Tier 1, Dealership Supplier, Dealership Solution Provider, Dealer Advertising Association - Tier 2, Motorcycle Dealer, Consultant, Powersports Dealer, Advertising Agency, Marketing Services Provider, Technology Professional, Media or Journalist, OTHER
Your Business Phone Number (country code - number)
YOUR Business Website URL (ie:
Your Mobile Phone, Direct Business Line or Alternate Number
Select All franchises/brands you are associated with
48-Not Applicable
ADM is a Professional Network, describe: "Why should anyone do business with you?"
Helping dealers acquire, engage and monetise customers. We specialize in Display advertising utilizing data, targeting and retargeting thru our RTB Platform, Lead Generation, conversion consulting, and Pay Per Click Management.

Our RTB platform, DriveTargeting, will provide dealers with a direct link to 25 Ad Exchanges including Google, Microsoft, Yahoo and Facebook with real time bidding. This will allow dealers to maximize their ad spend and eliminate ad and cpm markups!

DriveTargeting not only provides dealers with retargeting but with 6 targeting features including Search, Contextual, Social, Site, Audience, Geo, and Domain. Combine this with 394 data categories and your should be getting a picture of how RTB will change digital marketing.

What make us different is we don't want to just provide the best platform - we want to provide complete services and management to increase revenues for our dealers.
"What will YOU contribute to the ADM Community?"
I started out as a finance manager back in 1993 and quickly saw how the internet and technology was going to change the industry overnight.

I soon left and started an agency providing F&I products to dealers. During this time I also started several other internet companies not related to the automotive industry including a succesful ecommerce business which I am still running today.

While serving dealers I saw a lot of so called technology companies and consultants taking advantage of dealers, promoting the next hot thing, or over promising but not delivering. I also saw dealers making major mistakes like promoting a lot guy to internet manager with no experience what so ever.

So, I truly love the car business and serving my dealers. I am not out to just build a company and sell it or take it IPO, but a company that delivers what we promise.
CAR DEALER or OEM Website you recommend (ie;
Social Media, Network or Blog site you recommend (ie;
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie;
Not Applicable
INTERNET LEAD Suppliers You are using now, or in the past
Not Applicable
Not Applicable
Used Car Inventory Management Solutions You Have Used
Not Applicable

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Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

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