Automotive Digital Marketing

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Chris Saraceno
  • Male
  • Allentown, PA
  • United States
  • Kelly Automotive
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REQUIRED: Name of Your Dealership, Business or Organization:
Kelly Automotive
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Chris Saraceno's ADM Blog

Are You Selling in the Zone?

Posted on December 2, 2014 at 6:02pm 0 Comments

Are you Selling in the Zone?


Recently, I came across some old notes I took at a Half-A-Car training meeting about twelve years ago. The notes were centered around being focused and prepared to sell, a state of mind that some call being “in the zone.” There are some concepts that are timeless, and, even after more than a decade later, these stand the test of time.


Being in the zone is about more than just focus and experience, it is actually a different…


"Why Bad News Could be Good News "

Posted on April 28, 2014 at 8:00am 0 Comments

In 2004, the Lego Company was on the Verge of Bankruptcy

Kids had started to focus on less traditional forms of play and were surging towards electronic toys. Plain old interlocking bricks just weren't as cool as they had been before the computer age. Instead of folding, Lego decided to go a new direction,…


Secrets of the Best Automotive Service Consultants

Posted on August 1, 2012 at 2:32pm 1 Comment

 Successful service consultants in the automobile industry do the following:

1. They plan their day the night before. They review all appointments and service histories for potential sales opportunities before the customer’s arrival.

2. They show up for work early:

a. Write up “drop off” appointments.

b. Review the day’s staff, and any issues or concerns.

c. Review special…


The Art of the Trade-in Walkaround – Setting Realistic Expectations

Posted on November 9, 2011 at 5:00pm 6 Comments

The Art of the Trade-in Walkaround – Setting Realistic Expectations with Customers

By Chris Saraceno


Most customers looking to trade in a car bring to the dealership unrealistic expectations about the value of their trade-in.

Experts believe the Automotive Sales Consultant is the best person at the dealership to…


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At 8:22pm on May 2, 2008, Philip Zelinger said…
Hi Chris, I didn't see you at the 4th Digital Dealer Conference - were you there? I am curious if you were in the audience for my seminar - The Power Of Networking On The Internet - FREE advertising in the real and the virtual world? If not, I can send you the session notes. I would appreciate your input on that as well as some of my forums. In any case, stay happy and healthy!
At 3:07am on April 14, 2008, Ralph Paglia said…

It is great to see you here... When I went online to see if there were any new Automotive Digital Marketing Group members, I saw you had joined our professional community. Please take a moment to share some more information about yourself and your professional role.

I am in San francisco to work with an ad agency and our Digital Advertising Team... doing some consulting work for ford on Monday and Tuesday, and then a KBB conference on Wednesday and Thursday, followed by meetings at a car company in Torrance, CA on friday...

I love seeing yet another automotive professional and industry colleague like yourself join the ADM community... When I checked the membership section a moment ago, I was pleasantly surprised to see that we are now up to 715 automotive sales and marketing professionals who have joined the ADM Community!

Amazing support from an amazing industry... Made my day worth the aggravation of flying up here with a guy sitting next to me who kept sticking his elbows into my ribs!

Thanks for helping us get to this critical mass of membership. I am thrilled and delighted to see that you have joined our community... Welcome and THANK YOU!

We are looking forward to any best practices, guidance, tactics, files, photos and videos you are willing to share with us.

Also, you have full access to your very own blog web site within this community, so feel free to get into the swing of things and use this community as a means of sharing with associates, customers, clients and friends!

Ralph Paglia
cell: 1-505-301-6369
At 2:05pm on April 13, 2008, Philip Zelinger said…
Welcome Chris! Please search through and review some of my previous forums. I value your insight and I am sure we would all appreciate your input.

Also, are you going to the 4th Digital Dealer Conference at the Gaylord palms Resort in Orlando April 21st though April 23rd ? If you're not familiar, read my recent post.

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

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