Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Chris Saraceno has not received a gift from an ADM Member
Kids had started to focus on less traditional forms of play and were surging towards electronic toys. Plain old interlocking bricks just weren't as cool as they had been before the computer age. Instead of folding, Lego decided to go a new direction,…Continue
Successful service consultants in the automobile industry do the following:
1. They plan their day the night before. They review all appointments and service histories for potential sales opportunities before the customer’s arrival.
2. They show up for work early:
a. Write up “drop off” appointments.
b. Review the day’s staff, and any issues or concerns.
c. Review special…
The Art of the Trade-in Walkaround – Setting Realistic Expectations with Customers
By Chris Saraceno
Most customers looking to trade in a car bring to the dealership unrealistic expectations about the value of their trade-in.
Experts believe the Automotive Sales Consultant is the best person at the dealership to…Continue