Automotive Digital Marketing Professional Community

ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers

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Chris Saraceno
  • Male
  • Allentown, PA
  • United States
  • Kelly Automotive
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Latest ADM Activity - Click "More" at bottom!

Chris Saraceno shared Anne Fleming's blog post on Twitter
Mar 18
Chris Saraceno liked Anne Fleming's blog post Breaking the Imbalance of Women Executives at Car Dealerships: Breaking the Gender Gap?
Mar 18
Chris Saraceno liked Ralph Paglia's group HELP WANTED
Mar 17
Chris Saraceno is attending Ralph Paglia's event

AutoCON - AutoConnections 2013 Conference and Exposition at Aria Casino and Resort - City Center, Las Vegas, Nevada

September 4, 2013 to September 6, 2013
AutoCON 2013 - The AutoConnections Conference and ExpositionWhy Should I Go?  AutoCon was created with the dealer's interests in mind. Here are some of the reasons we're different:- Workshops, Not Sales Pitches- All Inclusive Meals- 100% Internet Access- Hands On Training LabsAutoCon PerksIn addition to the great value all attendees receive with their registration, there are special perks that are unique to AutoCon.  Once you…See More
Mar 13, 2013
Chris Saraceno joined Ralph Paglia's group
Feb 23, 2013
Chris Saraceno shared Ralph Paglia's blog post on Twitter
Nov 21, 2012
Chris Saraceno commented on Lee Kemp's video

The Car Sales Simulator®

"This is an Excellent Product, all are dealership use this and love it  "
Oct 8, 2012
Chris Saraceno liked Lee Kemp's video
Oct 3, 2012

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Kelly Automotive
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Car Dealer
REQUIRED: Your Business Phone Number
REQUIRED: YOUR Business Website URL (ie;
YOUR Email address for business contacts
Your Mobile Phone Number, Direct Business Line or Alternate Number
Select All franchises/brands you are associated with
-Buick..., -Cadillac..., -Chrysler..., -Dodge..., -Ford..., -GMC..., -Jeep..., -Mitsubishi..., -Nissan..., -Saab..., -Saturn..., -Used Cars..., -Used Trucks...
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
Vice President/Partner of Kelly Automotive Group
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Your YouTube Channel, or Video site you recommend (ie;
BZ Results
INTERNET LEAD Suppliers You Have Experience Using NewLeadsPlus, Not Applicable
Used Car Inventory Management Solutions You Use

Chris Saraceno's ADM Blog

Secrets of the Best Automotive Service Consultants

Posted on August 1, 2012 at 2:32pm 1 Comment

 Successful service consultants in the automobile industry do the following:

1. They plan their day the night before. They review all appointments and service histories for potential sales opportunities before the customer’s arrival.

2. They show up for work early:

a. Write up “drop off” appointments.

b. Review the day’s staff, and any issues or concerns.

c. Review special…


The Art of the Trade-in Walkaround – Setting Realistic Expectations

Posted on November 9, 2011 at 5:00pm 6 Comments

The Art of the Trade-in Walkaround – Setting Realistic Expectations with Customers

By Chris Saraceno


Most customers looking to trade in a car bring to the dealership unrealistic expectations about the value of their trade-in.

Experts believe the Automotive Sales Consultant is the best person at the dealership to…


Comment Wall (3 comments)

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At 8:22pm on May 2, 2008, Philip Zelinger said…
Hi Chris, I didn't see you at the 4th Digital Dealer Conference - were you there? I am curious if you were in the audience for my seminar - The Power Of Networking On The Internet - FREE advertising in the real and the virtual world? If not, I can send you the session notes. I would appreciate your input on that as well as some of my forums. In any case, stay happy and healthy!
At 3:07am on April 14, 2008, Ralph Paglia said…

It is great to see you here... When I went online to see if there were any new Automotive Digital Marketing Group members, I saw you had joined our professional community. Please take a moment to share some more information about yourself and your professional role.

I am in San francisco to work with an ad agency and our Digital Advertising Team... doing some consulting work for ford on Monday and Tuesday, and then a KBB conference on Wednesday and Thursday, followed by meetings at a car company in Torrance, CA on friday...

I love seeing yet another automotive professional and industry colleague like yourself join the ADM community... When I checked the membership section a moment ago, I was pleasantly surprised to see that we are now up to 715 automotive sales and marketing professionals who have joined the ADM Community!

Amazing support from an amazing industry... Made my day worth the aggravation of flying up here with a guy sitting next to me who kept sticking his elbows into my ribs!

Thanks for helping us get to this critical mass of membership. I am thrilled and delighted to see that you have joined our community... Welcome and THANK YOU!

We are looking forward to any best practices, guidance, tactics, files, photos and videos you are willing to share with us.

Also, you have full access to your very own blog web site within this community, so feel free to get into the swing of things and use this community as a means of sharing with associates, customers, clients and friends!

Ralph Paglia
cell: 1-505-301-6369
At 2:05pm on April 13, 2008, Philip Zelinger said…
Welcome Chris! Please search through and review some of my previous forums. I value your insight and I am sure we would all appreciate your input.

Also, are you going to the 4th Digital Dealer Conference at the Gaylord palms Resort in Orlando April 21st though April 23rd ? If you're not familiar, read my recent post.

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