Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!
Chris Saraceno
  • Male
  • Allentown, PA
  • United States
  • Kelly Automotive
Share on Facebook
Share Twitter

Chris Saraceno's ADM Friends

  • Alexis Page
  • Chris Justice
  • Tony Abbott
  • fixedopsmike
  • Bill Goodfriend
  • Kelly Klein
  • Mike Phillips
  • Ed Maisonneuve
  • Eliana Raggio
  • Mike Dullea
  • Kathi Kruse
  • Shereef
  • Robyn DaLuz
  • Fred G. Slabine
  • Elizabeth Poppen

Gifts Received from ADM Members

ADM Gift

Chris Saraceno has not received a gift from an ADM Member

Give a Gift

 

Chris Saraceno's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Chris Saraceno commented on Ralph Paglia's blog post Which Review and Ratings Sites Should My Car Dealership Use?
"At Kelly Automotive we work with Google, DealerRater and Women-Drivers. We attribute  5 to 15 vehicle  sales a month at each dealership from customers contacting our top Rated Sales Consultants on DealerRater and…"
Jun 2
Chris Saraceno's blog post was featured

"Why Bad News Could be Good News "

In 2004, the Lego Company was on the Verge of BankruptcyKids had started to focus on less traditional forms of play and were surging towards electronic toys. Plain old interlocking bricks just weren't as cool as they had been before the computer age. Instead of folding, Lego decided to go a new direction, trying a new form of kid-centered marketing. They started the Lego…See More
May 3
Chris Saraceno posted a blog post

"Why Bad News Could be Good News "

In 2004, the Lego Company was on the Verge of BankruptcyKids had started to focus on less traditional forms of play and were surging towards electronic toys. Plain old interlocking bricks just weren't as cool as they had been before the computer age. Instead of folding, Lego decided to go a new direction, trying a new form of kid-centered marketing. They started the Lego…See More
Apr 28
Chris Saraceno shared Anne Fleming's blog post on Twitter
Mar 18
Chris Saraceno liked Anne Fleming's blog post Breaking the Imbalance of Women Executives at Car Dealerships: Breaking the Gender Gap?
Mar 18
Chris Saraceno liked Ralph Paglia's group HELP WANTED
Mar 17
Chris Saraceno is attending Ralph Paglia's event
Thumbnail

AutoCON - AutoConnections 2013 Conference and Exposition at Aria Casino and Resort - City Center, Las Vegas, Nevada

September 4, 2013 to September 6, 2013
AutoCON 2013 - The AutoConnections Conference and ExpositionWhy Should I Go?  AutoCon was created with the dealer's interests in mind. Here are some of the reasons we're different:- Workshops, Not Sales Pitches- All Inclusive Meals- 100% Internet Access- Hands On Training LabsAutoCon PerksIn addition to the great value all attendees receive with their registration, there are special perks that are unique to AutoCon.  Once you…See More
Mar 13, 2013
Chris Saraceno joined Ralph Paglia's group
Feb 23, 2013

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Kelly Automotive
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Car Dealer
REQUIRED: Your Business Phone Number
321-960-6133
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.kellycar.com
YOUR Email address for business contacts
cbskmc@aol.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
321-960-6133
Select All franchises/brands you are associated with
-Buick..., -Cadillac..., -Chrysler..., -Dodge..., -Ford..., -GMC..., -Jeep..., -Mitsubishi..., -Nissan..., -Saab..., -Saturn..., -Used Cars..., -Used Trucks...
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
Vice President/Partner of Kelly Automotive Group
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://kellycar.com
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://www.dealerelite.net
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://cars.com
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.twitter.com/grantcardone
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.facebook.com/chrissaraceno
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/fordmotorcompany
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
BZ Results
INTERNET LEAD Suppliers You Have Experience Using
Cars.com NewLeadsPlus, Not Applicable
DEALER MANAGEMENT SYSTEM (DMS) You use
ADP
Used Car Inventory Management Solutions You Use
vAuto

Chris Saraceno's ADM Blog

"Why Bad News Could be Good News "

Posted on April 28, 2014 at 8:00am 0 Comments

In 2004, the Lego Company was on the Verge of Bankruptcy

Kids had started to focus on less traditional forms of play and were surging towards electronic toys. Plain old interlocking bricks just weren't as cool as they had been before the computer age. Instead of folding, Lego decided to go a new direction,…

Continue

Secrets of the Best Automotive Service Consultants

Posted on August 1, 2012 at 2:32pm 1 Comment



 Successful service consultants in the automobile industry do the following:

1. They plan their day the night before. They review all appointments and service histories for potential sales opportunities before the customer’s arrival.

2. They show up for work early:

a. Write up “drop off” appointments.

b. Review the day’s staff, and any issues or concerns.

c. Review special…

Continue

The Art of the Trade-in Walkaround – Setting Realistic Expectations

Posted on November 9, 2011 at 5:00pm 6 Comments

The Art of the Trade-in Walkaround – Setting Realistic Expectations with Customers

By Chris Saraceno

 

Most customers looking to trade in a car bring to the dealership unrealistic expectations about the value of their trade-in.



Experts believe the Automotive Sales Consultant is the best person at the dealership to…

Continue

Comment Wall (3 comments)

You need to be a member of Automotive Digital Marketing ProCom to add comments!

Join Automotive Digital Marketing ProCom

At 8:22pm on May 2, 2008, Philip Zelinger said…
Hi Chris, I didn't see you at the 4th Digital Dealer Conference - were you there? I am curious if you were in the audience for my seminar - The Power Of Networking On The Internet - FREE advertising in the real and the virtual world? If not, I can send you the session notes. I would appreciate your input on that as well as some of my forums. In any case, stay happy and healthy!
At 3:07am on April 14, 2008, Ralph Paglia said…
Chris,

It is great to see you here... When I went online to see if there were any new Automotive Digital Marketing Group members, I saw you had joined our professional community. Please take a moment to share some more information about yourself and your professional role.

I am in San francisco to work with an ad agency and our Digital Advertising Team... doing some consulting work for ford on Monday and Tuesday, and then a KBB conference on Wednesday and Thursday, followed by meetings at a car company in Torrance, CA on friday...

I love seeing yet another automotive professional and industry colleague like yourself join the ADM community... When I checked the membership section a moment ago, I was pleasantly surprised to see that we are now up to 715 automotive sales and marketing professionals who have joined the ADM Community!

Amazing support from an amazing industry... Made my day worth the aggravation of flying up here with a guy sitting next to me who kept sticking his elbows into my ribs!

Thanks for helping us get to this critical mass of membership. I am thrilled and delighted to see that you have joined our community... Welcome and THANK YOU!

We are looking forward to any best practices, guidance, tactics, files, photos and videos you are willing to share with us.

Also, you have full access to your very own blog web site within this community, so feel free to get into the swing of things and use this community as a means of sharing with associates, customers, clients and friends!

Ralph Paglia
rpaglia@gmail.com
cell: 1-505-301-6369
At 2:05pm on April 13, 2008, Philip Zelinger said…
Welcome Chris! Please search through and review some of my previous forums. I value your insight and I am sure we would all appreciate your input.

Also, are you going to the 4th Digital Dealer Conference at the Gaylord palms Resort in Orlando April 21st though April 23rd ? If you're not familiar, read my recent post.
 
 
 

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Google Automotive Network Targeted Placement Ads

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

© 2014   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service