Posted on August 10, 2009 at 8:02pm
Sell the sizzle not the steak. A phrase that though well turned is still every bit applicable today as when it was first coined.
As with any business our goal is to accentuate the positive of a given situation and find somewhere within the public mass a chord of commonality upon which to build value rapport, and ultimately a lasting business relationship.
With the CARS Program, we could choose to wait on the sidelines as the belle of the ball hoping our dance card would fill or make… Continue