Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
For inbound marketing, leads determine success. The assumption is that the higher the lead volume and percentage, the higher the sales and service volume. All too often, these do not go in step with each other. Below we identify ten statistics that are the main cause of increased lead quantity not equating to increases in appointment shows and sales. 1. Setting an appointment at the time the le…
© 2018 Created by Ralph Paglia.
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