I became motivated to write this now because I had a recent experience where social networking collided with the professional PR firm and the results were amazing. The PR firm I have been using also has a news-alert blog that they claim has a following of some 300,000 influential people. I recently created this very controversial video that had gotten a great deal of attention on the net and called the PR firm and suggested they post the video on their site. At the same time a friend, Ralph Paglia with ADM has a blog site with a tiny fraction of viewership compared to the PR firm posted the same video. My PR firm posted the link of the video on their site with no message, no photo, no call to action, no pitch. My friend and peer Ralph posted the video with a personal message saying how compelling the video was and encouraged his viewers to open it.
Keep in mind, Ralph Paglia's viewership is a fraction, maybe 2%, of the viewership of the professional PR firm but his 'promotion' to his public to pay attention to the video got 1000%, (that's right 1000%) more hits in the same 24 hours. Also his blog page was filled with comments resulting in his readers spending more time on his site. Now granted the video is an attention getter, "in your face" outrageous rant to wake up those that are still blaming the economy for their woes, called You Can't Handle the Truth.