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I have been using over a dozen RSS feeds and Widgets to embed rich media and provide daily updated content to several Ford dealership web sites using multiple Ford OEM supplied online resources. One of those resources is the VERY interesting Ford Digital Snippets web site at: and the massive amount of high resolutions photos available at:

My question to other ADM members is this:

Is Ford and Lincoln Mercury the only car companies actively providing web site articles, news, image and rich media content feeds to dealers for use in any web site or Web 2.0 site they want to use them on?

Can any ADM members provide links to other car company data and media content feeds? If so, put the links into your comments so we can all check them out... In the current market, I believe OEM's can help a lot of us by providing the daily updated information and media feeds that could keep our web sites fresh and interesting without ISM's having to use up valuable hours importing and uploading content each day, week or month... For some people, years!

Here's a copy and pasted list of vehicle news and info data feeds available at Ford Digital Snippets:
Social Media Press Releases
Ford Fiesta
Ford Flex
Ford Focus
Ford Mustang
Ford Trucks
2008 Year in Review
Ford Quality
Ford Safety
Ford Technology
Ford and the Environment
Ford on TV & Film
The Ford Plan

Tags: OEM Provided, RSS Data Feeds, Rich Media Content, Widgets, dealer web sites, gadgets, web 2.0

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Replies to This ADM Discussion

Adding RSS content like this is a great idea. One things to think about though is for SEO purposes it is better to not use Flash or javascript widgets for loading the RSS. So you might want to avoid widgets and instead have the website provider embed the rss content.

You want the RSS to show in the HTML of the page like so:
One of the best RSS feed sites I've seen is the one from GM. If you have Chevrolet Pontiac GMC etc. on one site you can combine the feeds into one. I will post more as I find them.

Matt is on the money when it comes to SEO and widgets.
iframes will not give the same SEO value as pure straight html.

Matt has the rss feed for Ford F-150 trucks on the home page as well
Hey Matt,

Just a confirmation of your comment that a direct RSS feed is the best way to have a clean link for SEO. Of course the technical rationale for the enhanced exposure is in your area of expertise, and I understand that you can scrape a site to develop an RSS feed, but a broader comment based on my experience in setting them up personally by contacting sources to coordinate reciprocal links via mutual RSS feeds opens dialogues and relationships in both the real and the virtual world that grouped widgets and scraped RSS feeds don't require or develop. The end game online is the same but the learned knowledge of the site and their hidden shared opportunities is just another example of what friends are for in both the virtual and the real world!
I agree with Phil... Most of the RSS feeds on ADM's home page are the result of exactly the type of discussion he refers to. Each time I have discussed this sort of thing with other site operators, my business relationships are expanded and enhanced.
RSS feed links have zero seo value. Typically those are not counted, however
it still can be a source of traffic and provides spider bait if the feed is active.
Another idea is if someone finds a great OEM website that has news, but it isn't in RSS format, I could make an RSS feed of it for everyone to use. I can write a program to scrape the page and turn it in to an RSS feed.

Here is a Chrysler one

It came from here:

See their problem is they are using javascript to parse and show the feed, so they won't get the SEO benefits...
For dealers who have multiple brands, they will probably need to create an OPML file which is a collection RSS feeds. A lot of RSS readers can take an OPML file and then they can potentially automatically pull down all the feeds and merge them together.

More info about OPML:
Paul Rushing ask me to create a Hyundai one based on
I Like this one better for Hyundai dealers:
Nice little nuggett.

Here is one for Nissan.
Here's a new source of daily updated dealer website, UGC or Web 2.0 Content:
You can select from multiple Ford Motor Company supplied data feeds that are incorporated into a customized RSS feed that can then be used to populate your web sites at It can be a little buggy if you mix the wrong combination of data feeds, but as you can see from the RSS feed shown above, you can create a completely customized concoction of information updated daily and automatically fed to your site.


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