Automotive Digital Marketing

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Anyone ever hear of connect for life?  The company sending this appears to be a fishing newsletter looking for interested car buyers who are researching their next vehicle purchase.  I work with a dealer in Wisconsin that received a newsletter suggesting that Ford Dealers are cutting prices to meet quotas.  Then it suggests that you search for your new vehicle by selecting your make, model and allows you to pick a competitive vehicle.  You also have to enter your zip code.  

Any ideas who might be behind this or where the leads go?  It resembles a USAA/ZAG style relationship looking for third party leads.  I was curious if anyone knew who was behind it.  

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