Automotive Digital Marketing Professional Community

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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AutoDigitalMarketing@Gmail.com

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Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, General Manager's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO


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Automotive News Videos

How GM Averted a Loss (4/24/14)

Truck-pricing 'discipline' aided company in tough Q1, Barra makes Time's 100 most-influential; FTC officials rap Tesla bans.

GM Profit Plunges on Recall Costs (4/24/14)

Recall costs leave only $125 million on bottom line; Hyundai, Mitsu earnings; Asbury used-car plan; hybrids a boomer buy?

GM: Parts On the Way (4/23/14)

90 min. to install new ignition parts; Opel aims for 'biggest comeback'; Rechtin on Lexus NX; Dodge and the geriatric go-getters.

Toyota Still Sales Champ (4/23/14)

GM, VW in draw for 2nd place; Mulally's next move?; where Barra outranks Musk; F-Series, Corvette top 'Made in America' list.

GM Overhauls Engineering (4/22/14)

Company splitting operation, hiring more investigators as it tries to 'connect the dots' in safety; MPG goof hurting Ford C-Max.

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Top 5 Most Popular Automotive Marketing Photos of Past Month

Caption this please on our Facebook page Douglas VW......

by Ken Beam Best Caption by April 30th 2014 wins $15 Gift Card to Starbucks....... Ready?....... Set?........ GO!

LotVantage Post-to-Craigslist

by Ralph Paglia http://motors.lotvantage.com/marketing/april2014-Craigslist.php

Dealer Super Hero Graphic

by Derek Box Notice it looks a lot like Shaun Raines, wink wink.

 

Learn More About Digital Marketing... Watch the Video Referenced Below!

Latest ADM Activity - Click "More" at bottom!

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Alexander Lau commented on Brian Pasch's blog post Top 15 Questions To Ask Your Next Boss Before You Become Their Digital Marketing Manager
"That's very true Bryan."
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Bryan Mull commented on Brian Pasch's blog post Top 15 Questions To Ask Your Next Boss Before You Become Their Digital Marketing Manager
"Great article. I wish I had this list of questions when I was interviewed for my previous Digital Marketing Manager position!! For anyone in the agency space looking to move into the auto industry... be forewarned. Working in the auto industry is…"
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Richard Holland is now friends with Ralph Paglia and Aileen Crass
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Richard Holland posted a blog post

Are Service Customers Defecting Due to Trust and Price Transparency?

A recently released white paper based on a collaborative study between Cars.com and GFK, reported that consumers are leaving dealership service in favor of independents due to a lack of trust and price…See More
11 hours ago
Kenny Alward's blog post was featured

Federal Judge Decides FTC Can Hold Companies Liable For Data Security

Earlier this month, a Federal District Court judge ruled that the Federal Trade Commission has the authority to enforce and punish companies that fail to…See More
15 hours ago
Cobalt's blog post was featured

Discover the Effect of Google's Knowledge Graph on Your SEO

by Ben Brockhaus-Hall, Cobalt SEO SpecialistGoogle has gotten smarter. Just this past September, they surprised everyone with a complete algorithm overhaul, called Hummingbird. Essentially, it changed the way Google…See More
15 hours ago
Brian Pasch's 2 blog posts were featured
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Federal Judge Decides FTC Can Hold Companies Liable For Data Security

Posted by Kenny Alward on April 23, 2014 at 5:57am 0 Comments

Earlier this month, a Federal District Court judge ruled that the Federal Trade Commission has the authority to enforce and punish companies that fail to “remedy unreasonable data security practices.” The ruling originated through a lawsuit filed by the Federal Trade Commission against Wyndham Hotels when they sought to bring enforcement action against the hotel company for failing to have adequate data security practices in place. That failure resulted in multiple breaches of data between 2008 and 2010. Wyndham sought to have the case dismissed based on the grounds that the Federal…

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Discover the Effect of Google's Knowledge Graph on Your SEO

Posted by Cobalt on April 22, 2014 at 5:36pm 0 Comments



Ben Brockhaus-Hall, Cobalt SEO Specialist
by Ben Brockhaus-Hall, Cobalt SEO Specialist

Google has gotten smarter. Just this past September, they surprised everyone with a complete algorithm overhaul, called Hummingbird. Essentially, it changed the way Google ranks dealer websites and displays data. The new algorithm is based on semantic search, focusing on user intent versus individual search terms, in hopes of providing searchers with higher quality content more specific to what the searcher is actually searching for.

Whether you're an SEO…

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AutoNation Gains Confidence To Become Their Own Lead Generation Provider

Posted by Brian Pasch on April 22, 2014 at 3:30pm 0 Comments

autonation-build-buy

By Brian Pasch

This week, Automotive News posted a story, written by David Barkholz and Amy Wilson, covering AutoNation's decision to reduce their dependance on third party classified websites and lead providers.

This is an interesting public statement since AutoNation had previously owned AutoUSA for a number a years, which generated exclusive 3rd party leads for their dealer network. Excess leads generated by AutoUSA were sold on the…

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Why Work Harder For Less?

Posted by Paul Potratz on April 22, 2014 at 12:30pm 0 Comments

Why Work Harder For Less?

On this week's Think Tank Tuesday:
  ✓ Learn how to identify your clients
  ✓ Find out what you need to be spending time on
  ✓ Determine key mistakes in your sales process

Automotive Management Training: Recycling Your Perspective

Posted by Stephanie Young on April 22, 2014 at 7:30am 0 Comments

 Perfection is unsustainable, while personal progress is obtainable.

Stay green and let yourself grow!

When someone claims to be “green”, what first comes to your mind?  They are making an effort to reduce their carbon foot print on mother earth?  Maybe they are a vegetarian?  Or they are actively recycling?

When I hear the word “green” used to describe someone, the first thought that comes to mind is "green pea" or the newly hired automotive sales staff at a dealership.  Like a struggling seedling pushing their way up through all the heavy soil around them, to reach for the life giving sun.

Seedlings tend to:

  • Adapt…
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What Is Anticipatory Customer Service?

Posted by Mike Gorun on April 22, 2014 at 6:06am 0 Comments

A fascinating article in Forbes shared a concept that is increasingly winning over customers. In the article, the author described what he termed “anticipatory customer service” as “a customer experience that manages to serve even the unexpressed wishes and needs of your customers through the use of technology and automation.”

 

People are busy. A gesture such as an emailed service reminder that a customer can view when they have time in their hectic schedule, is certainly appreciated by many. However, Anticipatory Customer Service takes this to another level. Depending on the circumstances and the customer preferences, not only would you…

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Is a PPC Service Really Worth 20%? The Math Doesn't Add Up.

Posted by J.D. Rucker on April 21, 2014 at 11:55pm 1 Comment

I really don't know who I'm going to offend on this one. We've been researching so many vendors over the last couple of months that work with chat, lead-gen widgets, and website platforms themselves that we haven't taken the time to explore PPC vendors. Maybe that's why I was blindsided to find out that there are at least two vendors out there charging 20% and one that we found who is charging 25%.

Is it me or is this insane? We'll put aside the 25% vendor for now. I'm hopeful that it's some sort of accounting mistake or something. Focusing on the 20% charge, it really bugs me that this may be more common than I ever knew. I've always hung around the organic side of search, so PPC hasn't been a focus. With that said, I've managed dozens of PPC campaigns over the years and I could never…

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Document Twitter Promoted Post Campaigns in Google Analytics For ROI Tracking

Posted by Brian Pasch on April 21, 2014 at 5:22pm 0 Comments

promoted-gm-tweet

By Brian Pasch

Have you started to test Twitter promoted tweets for your business?  You should because there are many opportunities for car dealers and the vendor community on Twitter.  The cost of Twitter promoted tweets is not expensive, but any expense without proper tracking is wasted money.

If you have not investigated the Twitter advertising section of the website, click on the wheel in the upper right hand corner, and then click on "Twitter Ads", as shown below:

Twitter will provide basic ad reporting on their promoted tweet campaigns based on clicks, replies, re-tweets,…

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Processes Save Lives

Posted by Leonard Buchholz on April 21, 2014 at 8:13am 0 Comments

Processes save lives. It’s true. It is especially true when you are lying in a hospital bed with a doctor and a nurse talking to you about how their processes will save your life…which was where I found myself in the not too distant past.

Saving a customer's life begins with processes.
Saving a customer's life begins with processes.

Actually, I found it rather odd that I was being talked to about processes. Usually, I was the one explaining why a process, when properly implemented, would save a customer’s life. (Not to mention the dealership’s life.)

So, there I lay. “We are going to check your vitals every 2 hours until you have made some progress.” That seemed reasonable to me. I might have needed a little extra monitoring to get well. It made total sense.

In our business,…

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"Total Likes" for Posts Now Showing Under Facebook Page Notifications

Posted by Erin Ryan on April 21, 2014 at 7:03am 0 Comments

Facebook

Facebook is always evolving. As it’s being developed (by hundreds of developers across the world), not every change is publicly announced. Instead, most changes simply abruptly appear on Facebook.

One of the most recent changes that may have gone unnoticed is the newly added “total likes” for posts, now displayed under the notifications tab.

Facebook Page owners have become accustomed to scrolling through their managed pages to see how well shared posts have done for the day. This can particularly become time consuming for multiple page owners and marketers.

Facebook is now making it easier to see post interactions by adding the “total likes” of each post to the top of the page under “notifications,”  a spot many Facebook page owners check first when visiting their page.

Now, you will…

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Automotive Marketing and Car Dealer News from AutoBlog

VW planning to push Hyundai for World Cup eyeballs

Filed under: , , , ,

2015 Volkswagen GTI, front three-quarter view

Adidas was an official sponsor of the 2010 World Cup in South Africa, but the German sportswear company got drowned out of early advertising buzz by Nike, which wasn't a World Cup sponsor. The American company's Write the Future ad put it at the top of Nielsen's study of online buzz, ahead of Adidas. The same thing happened to official World Cup sponsor Budweiser when it got drummed out of the top ten in Nielsen's buzz ratings, while Danish brewer Carlsberg - not a Cup sponsor - ranked sixth.

Volkswagen hopes to score the same goal on Hyundai during this year's World Cup in Brazil. Hyundai and Kia have been official sponsors of the global soccer federation FIFA since 2002 and are official sponsors of the World Cup through 2022. VW has "a major ad buy" planned to run on ABC, ESPN and Univision as well as digital and social media channels during the competition, which begins June 12, to promote the GTI. VW of America's VP of marketing said the Cup's attraction to young males and Hispanics makes it the perfect place to promote the hot hatch.

The sparring between Hyundai and VW has already begun. Volkswagen's Gol compact, named for the Portuguese word for a soccer goal, has been the best selling car in Brazil for 27 years, and the German company sponsors the national soccer team. When Hyundai Brazil began a promotional campaign promising to extend its five-year warranty for six if the Brazilians won a sixth world cup, Volkswagen of Brazil complained to the soccer federation, which asked Hyundai to pull the campaign. As of this writing, that hasn't happened, so we expect it'll be boots on, gloves off, on and off the pitch this summer.

VW planning to push Hyundai for World Cup eyeballs originally appeared on Autoblog on Tue, 22 Apr 2014 08:29:00 EST. Please see our terms for use of feeds.

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Google Blog Articles, News and More

Explore new careers with the first virtual Take Your Classroom to Work Day

For 21 years, Take Your Child To Work Day has helped kids understand what moms and dads do all day after they leave the house. And even if kids don't realize it at the time, it also serves an important role in helping youngsters learn about what kinds of jobs they could do when they grow up. Unfortunately, not all kids are lucky enough to get these opportunities.

Today, we’re giving kids everywhere a chance to “visit” some of the world’s most exciting workplaces. Working with Forbes, Connected Classrooms is hosting 18 virtual field trips to places like the Georgia Aquarium, the Metropolitan Museum of Art, the Stanford National Lab and the Chicago Bulls locker room, using Google Hangouts. Professionals from all walks of life will discuss their day-to-day roles and how they got there, so students—regardless of budget or geography—can be exposed to a wide range of careers and get excited about their future.

The full list of events is available on Forbes’ site, but here’s a preview of what you can expect:


We hope you’ll tune in at 6am PT for the first career hangout, and check out Connected Classrooms throughout the day for new, live field trips.

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ADM Professional Community Blogroll:
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4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

7. Toyota Community

8. Kia Community 

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11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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Edmunds AutoObserver

Auto Safety Coverage Moves to Edmunds.com

Thank you for your interest in Edmunds.com's coverage and analysis of automotive safety. AutoObserver.com is being integrated into a new area of Edmunds.com. Car safety information now can be found at http://www.edmunds.com/car-safety/. To stay connected via social media as...

Car Technology News Moves to Edmunds.com

Thank you for your interest in Edmunds.com's coverage and analysis of automotive technology. AutoObserver.com is being integrated into a new area of Edmunds.com. Coverage of car technology now can be found at http://www.edmunds.com/car-technology/. To stay connected via social media...

Automotive Green Coverage Moves to Edmunds.com

Thank you for your interest in Edmunds.com's coverage and analysis of green issues related to the auto industry. AutoObserver.com is being integrated into a new area of Edmunds.com. Green coverage now can be found at http://www.edmunds.com/fuel-economy/. To stay connected...

Automaker News Moves to Edmunds.com

Thank you for your interest in Edmunds.com's coverage and analysis of carmakers. AutoObserver.com is being integrated into a new area of Edmunds.com. Coverage of carmakers now can be found at http://www.edmunds.com/industry-center/. To stay connected via social media as well,...

Auto Industry Commentary Moves to Edmunds.com

Thank you for your interest in Edmunds.com's commentary on the automotive industry. AutoObserver.com is being integrated into a new area of Edmunds.com. Commentary now can be found at http://www.edmunds.com/industry-center/commentary/. To stay connected via social media as well, please follow...

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Headlight Blog Automotive Insights from Razorfish

Three trends influencing the U.S. domestic auto market recovery

As the U.S. economic environment continues to improve and consumers emerge out of the recent period of uncertainty, there are multiple underlying trends automotive companies are facing and should continue to address. U.S. automotive executives should heed the wisdom of Andy Grove, Intel co-founder and former chairman: “Business success contains the seeds of its own [...]

Brave new vehicles

Headlightblog.com interviews Dr. Ralf Herrtwich, head of Group Research & Advanced Engineering Driver Assistance and Chassis Systems at Mercedes-Benz, about the future of autonomous cars. In May 2010 Mercedes-Benz released video and images of its “automated driving” system tests. This test vehicle has a roof-mounted GPS antenna that sends the vehicle’s position data to a [...]

Forget mobile — think multiscreen

This post was excerpted from the Razorfish Outlook Report, Vol. 10. It has been modified in part to make it more relevant for the Headlightblog.com audience. As is the case with many new technologies, consumers are moving faster than brands. They’re already using smartphones and tablet devices in front of the TV to communicate with [...]

Charity: water’s drill rig will tweet and let you track donations by GPS

Every dollar that Charity: water raises in September will directly fund the new rig (all financial support for staff comes from other sources). And in case you want proof, the non-profit will be tracking the rig with GPS.

Defining Engagement Elements: What’s important to consumers when they reach out to your brand

This post was extracted from Liminal, 2011 Razorfish Customer Engagement Report which was recently released by Razorfish. It has been modified in part to make it more relevant for the Headlightblog.com audience. In December 2008 Samir Balwani wrote a blog post about how Scott Monty, the head of social media for Ford Motor Company, stopped [...]

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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