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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

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Ralph Paglia
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Arnold Tijerina
Editor, Content Marketing 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

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Editor, Content Marketing


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No Pay for Musk Unless Tesla Value Soars (1/23/18)

Tesla ties Musk's pay to blockbuster performance; Ex-FCA exec pleads guilty; 2020 Focus glimpsed; Marchionne on truck names and 'voodoo chanting'; VW's Diess on EV obstacles.

F-150's Rivals are Sticking With Steel (1/22/18)

Why F-150's rivals are sticking with steel; End of BMW SUV deficit?; Mercedes bets on games, pop-up stores; Hyundai teases Super Bowl surprise; Mustang Bullitt fetches $300K.

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Auto Industry Marketing and Advertising News

2019 Ford Ranger trim levels — here's how they compare

Filed under: ,,,,

XL, XL Chrome, STX, XLT, XLT Chrome, XLT Sport, Lariat, Lariat Chrome, and Lariat Sport. The gang's all here!

Continue reading 2019 Ford Ranger trim levels — here's how they compare

2019 Ford Ranger trim levels — here's how they compare originally appeared on Autoblog on Sun, 14 Jan 2018 12:15:00 EST. Please see our terms for use of feeds.

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Latest ADM Activity - Click "More" at bottom!

Mike Gorun posted a blog post

Don’t Eat Tomato Soup with Chopsticks

As a dealership there are many ways you can identify if you’re losing customers. Through data, you can see that John Smith used to come into the dealership regularly for service but then disappeared without a peep. Why did John Smith stop coming in? Do you know? You could certainly reach out to John and see if you can get any…See More
3 minutes ago
Rahul Paul posted a blog post

Benefits of using car rentals in Sofia instead of using your own car

Since the onset of car rental in Sofia movement for visitors and even locals have been revolutionized, they no longer have to worry about being in time to catch the bus or train. Additionally, the headache that comes with the squeezing and constant stops made when they commute through public means becomes a thing of the past. Other…See More
4 hours ago
Thomas F. Jung posted a blog post

Offer trust to your car dealership customers

In the automotive industry, trust is a must. No matter if you are a car company, car distributor or a car dealership, trust is essential for building a strong customer-service provider relationship. But it is not something given. You need to earn it. Show your customers that when they come to your…See More
4 hours ago
Julian Wang posted a blog post

How Vlc 3.0 media player benefit for google chromecast?

Google Chromecast is among the most popular streaming devices that are being sold all across the globe. Chromecast has raked up all the major firms to make its platform stronger. VLC has also been included on the Chromecast platform in order to provide better functionality and features to its…See More
4 hours ago
SalvageBid, LLC. posted a blog post

5 Easy Tips to Bid at Classic Car Auctions

Many people are fond of classic cars and often bag great deals buying them at auction. However, not all classic cars available at auction are perfect for your budget or worth buying. If you too are considering going for classic car auctions, you need a few tips to make sure you bid successfully. To give you a head start, here are five easy tips to keep in mind when you scour classic car auctions for the best…See More
6 hours ago
Profile IconInddus, Merry Green, Olivia Smith and 1 more joined Automotive Digital Marketing
11 hours ago
Scot Eisenfelder's blog post was featured

5 Challenges Dealers Face in Growing Service Profits

To grow profits in today’s automotive environment, many auto dealers are focusing on growing service department revenue. Achieving this goal presents a number of challenges, including: 1) Declining new vehicle sales volumesNADA predicts 2018 new-vehicle sales of 16.7 million units, down 2.3% from 2017. That’s not a huge decline, but…See More
11 hours ago
Ralph Paglia posted a blog post

Flashpoint's Open letter to Hyundai, Innocean and their New Media Agency Canvas Worldwide...

An Open letter to the Hyundai, Innocean and their New Media Agency Canvas Worldwide...What Your Dealers Want Need from Your New Social Media Agency 1.  Qualified Leads and Showroom Traffic Given Hyundai’s reputation for excellence, I’m confident…See More
11 hours ago
Hannah Whittenly posted a blog post

Need for Speed? Top Signs You’re a Reckless Driver & How to Fix That

Approximately 27 percent of all fatal car accidents involve speed, according to the National Highway Traffic Safety Administration. Of those deaths, approximately 39 percent were males between the ages of 15 and 20, but other groups are involved as well. If you often have a led foot, then here are some signs you are a reckless…See More
18 hours ago
Cory Mosley posted a video

Progressive Retail Episode 43 - Delatorro McNeal

On today's show, Cory invites speaker Delatorro McNeal, CEO of Platinum Performance Global to discuss peak performance and presentation skills. Cory's weekly...
22 hours ago
Emma Sturgis posted a blog post

Creative Cars: Surprising Ways to Fix Up Your Car

When you’ve been in the same boring car for months or years maybe it’s time for a change in its outward appearance. Maybe something as simple as new rims or wheel covers. Or maybe you want to take your car’s appearance to another level, like new paint, its suspension, or adding a spoiler? The ideas…See More
22 hours ago
Bill Wittenmyer posted a video

Witt's Wise Words - Dreaming Isn't Doing

In this edition of Witt's Wise Words, Bill Wittenmyer shares why ideas are great but execution is more important. Visit www.elead-crm.com Follow Us On: Twitt...
yesterday
Scot Eisenfelder posted a blog post

5 Challenges Dealers Face in Growing Service Profits

To grow profits in today’s automotive environment, many auto dealers are focusing on growing service department revenue. Achieving this goal presents a number of challenges, including: 1) Declining new vehicle sales volumesNADA predicts 2018 new-vehicle sales of 16.7 million units, down 2.3% from 2017. That’s not a huge decline, but…See More
yesterday
John Sternal's 2 blog posts were featured
Sunday
Profile IconM.M Hasan, Tim Werner, Mens Wedding Bands and 1 more joined Automotive Digital Marketing
Sunday
Vidushi Jain posted a blog post

Is Your Current Response Time Good Enough?

Only 37% companies respond to their lead within an hour – HBRResearch shows that chances of qualifying a lead decrease drastically with time. Longer wait times means sales lost. Based on Lead360 Research, lead conversion is determined 57% by the lead quality and 43% by lead response time. Reducing latency and improving lead response time can help dealerships…See More
Sunday
Walter Moore's blog post was featured

Want to Promote Your Business? Instagram Is The Grandest Platform Among All!

In the present time, people are much habituated with social media. Certainly, we are also not out of that part, and you will observe that if one day, you would not be able to spend time on the social site such as Facebook, and Instagram. Facebook and this app are related to each other. Once, Facebook had bought Instagram. At…See More
Saturday
Timmy D. James's blog post was featured

Body Language Is Important…But Even More So In Digital Marketing

Interpreting meaning through communication can be hard. For example, the simple statement “Fine.” What does that word really mean? Ultimately, it depends on the context and, more importantly, how it’s said and the body language which happens in that exact moment. When your significant other says “fine,” you darn well better know…See More
Saturday
Ralph Paglia posted a blog post

AUTOPARTS SWAP ‘N SELL THIS WEEKEND

AUTOPARTS SWAP ‘N SELL THIS WEEKEND Vernon, Conn. (January 19, 2018): An annual motorsports tradition is set for this weekend, Saturday and Sunday, January 20&21, at the Eastern States Exposition in West Springfield, MA, with Start-Finish Production’s presentation of Autoparts Swap ‘n Sell. Enthusiasts have looked forward to…See More
Saturday
Walter Moore posted a blog post

Want to Promote Your Business? Instagram Is The Grandest Platform Among All!

In the present time, people are much habituated with social media. Certainly, we are also not out of that part, and you will observe that if one day, you would not be able to spend time on the social site such as Facebook, and Instagram. Facebook and this app are related to each other. Once, Facebook had bought Instagram. At…See More
Saturday

ADM Blog Posts

5 Challenges Dealers Face in Growing Service Profits

Posted by Scot Eisenfelder on January 22, 2018 at 6:44am 0 Comments

To grow profits in today’s automotive environment, many auto dealers…

Continue

BLACK BOOK DATA SHOWS ALL VEHICLE SEGMENTS DEPRECIATING SLIGHTLY HEADING INTO 2018

Posted by John Sternal on January 18, 2018 at 10:30am 0 Comments

According to Black Book® data, the average price of a used vehicle for model years 2012-2016 depreciated in value by -2.9%.
  • Cars overall…
Continue

An automotive spare parts online shop may be the perfect business idea for you

Posted by Cynthia Madison on January 19, 2018 at 1:00am 0 Comments

The automotive car parts industry is continuously growing, due to the increasing interest car owners show to this particular solution when it comes to their vehicles.

Aftermarket auto car parts show the same quality as manufacturer ones do, but the prices…

Continue

Is Your Current Response Time Good Enough?

Posted by Vidushi Jain on January 20, 2018 at 8:30pm 0 Comments

Only 37% companies respond to their lead within an hour – HBR

Research shows that chances of qualifying a lead decrease drastically with time. Longer wait times means sales lost. Based on Lead360 Research, lead conversion is determined 57% by the lead quality and 43% by…

Continue

Jumpstart Automotive Media Path to Purchase Insights: Ford Mustang is Most-Viewed Vehicle of 2017; Toyota Camry Sees Highest Growth with a 62% Increase

Posted by John Sternal on January 18, 2018 at 10:30am 0 Comments

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, reveals the vehicles shoppers researched most during 2017, and the vehicles that saw the biggest jump in views during the…
Continue

TagRail™ Launches Digital Retail Platform that Pulls Shoppers from their Livingrooms to Dealers’ Showrooms

Posted by Jim Leman on January 19, 2018 at 1:00pm 0 Comments

TagRail™, the creator of DealerTag™ and the Lexus Plus CEM App, announced today the general availability of its Digital Retail Platform.

It is a dealer-customizable and brandable online car-buying tool to help dealerships attract, engage, and close more…

Continue

Want to Promote Your Business? Instagram Is The Grandest Platform Among All!

Posted by Walter Moore on January 19, 2018 at 8:50pm 0 Comments

In the present time, people are much habituated with social media. Certainly, we are also not out of that part, and you will observe that if one day, you would not be able to spend time on the social site such as Facebook, and Instagram. Facebook and this app are related to each other. Once, Facebook had…

Continue

Body Language Is Important…But Even More So In Digital Marketing

Posted by Timmy D. James on January 19, 2018 at 6:00am 0 Comments

Interpreting meaning through communication can be hard.

 …

Continue

How to Get Your Cars from the Factory to the Showroom

Posted by Rachelle Wilber on January 18, 2018 at 3:00pm 0 Comments

Owning and operating an automotive dealership is clearly a big job.

It can be immensely stressful to own and run a business that sells small products. Vehicles are massive pieces of equipment. They're a whole other ballgame. If you're interested in a career that…

Continue

Service Departments, Get Ready for the future of Voice!

Posted by Ujj Nath on January 17, 2018 at 6:30am 0 Comments

Consumers are all about convenience.

The Internet has opened access to instant information and new technology…

Continue

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How To Really Make Money Selling Used Cars

Started by Michael Pokora in FIXED OPERATIONS - Service, Parts, Body Shop, Accessories, etc. Jan 16. 0 Replies

5 Big ideas to Improve Used Vehicle Profitability in 2018 Making money in used vehicles can be a very lucrative side of the automotive business, yet most dealers leave a great deal of margin on the table with each transaction.  To really be good at this side of the business, it helps to understand some of the larger economic…Continue

Tags: cars, in, 2018, used, on

What Concerns Do You Have As A Marketer Going Into 2018?

Started by Ralph Paglia in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic Jan 8. 0 Replies

Forget ad blocking – or even ad fraud. Those are low on the totem pole of industry issues causing concern for marketers and advertisers as they roll out their marketing plans for 2018.Instead, viewability and accurate measurement is the biggest cause for concern, according to a…Continue

Tags: Marketer, Going, Into, 2018, A

Ideas to attract service staff?

Started by Jacob Griffin in FIXED OPERATIONS - Service, Parts, Body Shop, Accessories, etc.. Last reply by Michael Pokora Jan 5. 1 Reply

Does anyone have suggestions for gaining applicants among the service department?I've tried it all from yard-signs to calling the schools and asking for people right out of training but am still having a hard time?Any input or ideas would be appreciated.Continue

Will There Be An American Reckoning In 2018?

Started by Ralph Paglia in RANTS, RAVES, OPINIONS and HUMOR; For the Uncensored Voice of Car Guys and Gals - What's Bugging you?!?! Got something funny or ironic? Need to Vent? Jan 1. 0 Replies

“Banned” Book by Best-Selling Author Predicts...American Reckoning of 2018A loud “crack!” sends a shiver down your spine.The statue falls from its pedestal, face first, into the dirt below.The crowd cheers as a heavy-set woman stomps on its head and spits. Others follow…You take your wife’s hand and cross to the other side of…Continue

Tags: 2018, Reckoning, American

Do You Have a 20+ Minute Daily One-Way Commute?

Started by Garry House in Uncategorized or Does Not Fit Into Any Pre-Defined Category Dec 28, 2017. 0 Replies

It seems like I’ve recently been getting more inquiries like the following from client-dealers and their managers:“I know I can become a more effective and productive leader/manager, but how can I learn how to do this without adding an increased time investment to my professional life. I’m already committed for 60+ hours per week!”Well at least they’re not saying 80+ hours per week like I was frequently hearing during the 2003 – 2010 period! And although I think that 60+ hours per week may…Continue

Unique Digital/SEO Marketing Solutions?

Started by Jacob Griffin in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC). Last reply by Dale Ferrell Dec 15, 2017. 1 Reply

Does anyone have any standout Digital/SEO Marketing Solutions that have worked well and have stood out amongst their competition? Continue

Tags: Cadillac, Luxury, Dealer, Optimization, SEO

11 Car Sales Email Templates From Jazel To Boost Your Appointment Rates

Started by Ralph Paglia in PROCESS MANAGEMENT- CRM, BDC and lead Management Processes, Emails, Phone Scripts, Facility Design, Tools and Suppliers Dec 11, 2017. 0 Replies

11 Brilliant Car Sales Email Templates To Boost Your Appointment RatesSometimes it feels like emails are writer’s-block magnets. You know you have to send one, but when it comes down to it, none of the words are coming to…Continue

Tags: Boost, To, Your, Appointment, Rates

We’ve innovated the car, now how about the buying experience?

Started by Ralph Paglia in TOOLS, FILES and TEMPLATE RESOURCES - Share Your Files, Apps, Spreadsheets, Email Templates, Phone Scripts, Letters, Tracking Tools, Links, etc. Nov 30, 2017. 0 Replies

OEMs, dealers and customers are dynamically redefining how they interact with each other, with consumers increasingly expecting a seamless experience across both digital and physical touchpoints, according to WEF. The article “Seamless Journeys” discusses how the development of a “data economy” would be particularly transformative for the automotive industry and how its digitization will decentralize both production and the supply chain.We’ve innovated the car, now how about the buying…Continue

Tags: about, buying, experience?, how, now

8 Typical Dealership Management Shortcomings

Started by Garry House in Uncategorized or Does Not Fit Into Any Pre-Defined Category Nov 20, 2017. 0 Replies

        ► Organizational Design                            ► Compensation Planning        ► Employer Branding                                ► Hiring and Onboarding        ► Communicating Expectations                  ► Performance Management        ► Career Path Planning                             ► Leadership DevelopmentThese are the core elements of the consultancy in which Garry House & Associates specializes today. Woven together, these eight components represent the foundation of…Continue

New Firefox Quantum. Is It Fast? Is It Good?

Started by Ralph Paglia in TOOLS, FILES and TEMPLATE RESOURCES - Share Your Files, Apps, Spreadsheets, Email Templates, Phone Scripts, Letters, Tracking Tools, Links, etc. Nov 17, 2017. 0 Replies

The new Firefox. Fast for good.Today we’re thrilled to introduce you to our brand new browser — Firefox Quantum.What you’ll notice first is that the new Firefox is blazing fast. In fact, you’ll enjoy speeds up to twice as fast as a year ago. It’s also more powerful. We’ve rebuilt Firefox from the ground up to focus on how you use the Web today to watch, listen, create…Continue

Tags: Is It Good, Is It Fast, Quantum, Firefox, New

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2019 Ford Ranger trim levels — here's how they compare

Filed under: ,,,,

XL, XL Chrome, STX, XLT, XLT Chrome, XLT Sport, Lariat, Lariat Chrome, and Lariat Sport. The gang's all here!

Continue reading 2019 Ford Ranger trim levels — here's how they compare

2019 Ford Ranger trim levels — here's how they compare originally appeared on Autoblog on Sun, 14 Jan 2018 12:15:00 EST. Please see our terms for use of feeds.

Permalink |  Email this |  Comments

ADM Events Posted for Automotive Professionals

NADA Convention and Exposition

All NADA activities…



Time:March 22, 2018 at 7:30am to March 25, 2018 at 4pm
Location:Las Vegas Convention Center
Street:3150 Paradise Road
City/Town:Las Vegas, NV 89109
Website or Map:http://show.nada.org/
Phone:703.821.7141
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Automotive Marketing News

Subaru sticks with dog-friendly ad campaign

Subaru of America is sticking to its dog-friendly formula with its "Dog Tested. Dog Approved" ad campaign.

Hyundai teases Super Bowl ad

Hyundai is vowing to surprise millions of people on Super Bowl Sunday. But it's not above a little teasing, first.

Lexus looks to ride 'Black Panther' movie back to luxury lead

In the upcoming "Black Panther" blockbuster, the superhero surfs through a city clinging to the roof of his Lexus LC 500. The brand hopes that cameo helps end a drought as US luxury sales leader.

Mercedes tries gaming events, pop-up stories

Mercedes-Benz is tapping gaming events and pop-up shops to find new customers as it prepares for business to move increasingly online and to new types of vehicles.

'Good return' expected for dealers with Chevy Silverado 4500HD/5500HD

General Motors plans to expand its dealer network for medium-duty commercial vehicles this year from 240 to about 400 with the introduction of Silverado 4500HD and 5500HD trucks.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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