Automotive Digital Marketing ProCom

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Automotive News Videos

Seeking The Next Sergio (9/4/15)

Seeking the next Sergio; Nissan Versa recall; Ford, VW Russia plans; Labor of Corvette love; Marathons and Priuses.

Detroit 3 Embracing Health Co-op? (9/4/15)

Detroit 3 embracing health co-op?; Sam's Club, TrueCar team up; Vette museum milestone; Land Rover's 'transparent' trailer; BMW as Instagram star.

Bringing Jaguars Within Reach? (9/3/15)

Jaguar tries lower prices, free maintenance; Benz takes aim at Tesla, Debut set for Model 3; The next VW chairman?; Labor Day bargain buys.

Tesla Model X Coming Sept. 29 (9/3/15)

Tesla Model X coming Sept. 29; Dealer sues Maserati; BMW, Audi, Benz clear hurdle in 'Here' buy; Honda recalls '15 Fit; VW's mini Darth Vader, 4 years later; Safest driving cities.

From Hellcats to Heavy Duty Rams (9/2/15)

Hellcats to Heavy Duty Rams: FCA's 2016 lineup; Ford open to health-care pool; L-R's U.S. diesel debut; Model X decision time; Official Prius teaser.

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Auto Industry Marketing and Advertising News

GMC doesn't care if it's Mt. McKinley or Denali

Filed under: , , , , ,

GMC likes the free publicity but doesn't plan to change any of its marketing in light of Mt. McKinley becoming Denali.

Continue reading GMC doesn't care if it's Mt. McKinley or Denali

GMC doesn't care if it's Mt. McKinley or Denali originally appeared on Autoblog on Tue, 01 Sep 2015 14:45:00 EST. Please see our terms for use of feeds.

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Recharge Wrap-up: Shell Eco-Marathon 2016, Apple poaches Tesla Autopilot expert

Filed under: , , , , , , , ,

Apple adds Tesla engineer to its autonomous driving tech team. Salvador Duran joins Trulli Formula E. Shell Eco-Marathon 2016, registrations begin. Fuels America ad targets President Obama on RFS.

Continue reading Recharge Wrap-up: Shell Eco-Marathon 2016, Apple poaches Tesla Autopilot expert

Recharge Wrap-up: Shell Eco-Marathon 2016, Apple poaches Tesla Autopilot expert originally appeared on Autoblog on Mon, 24 Aug 2015 18:28:00 EST. Please see our terms for use of feeds.

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Toyota turns lemonade into hydrogen fuel for Mirai

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The third in Toyota's Fueled by Everything campaign for the Mirai hydrogen fuel cell sedan features Nikki Glaser talking up the energy possibilities in leftover lemonade.

Continue reading Toyota turns lemonade into hydrogen fuel for Mirai

Toyota turns lemonade into hydrogen fuel for Mirai originally appeared on Autoblog on Sun, 23 Aug 2015 09:02:00 EST. Please see our terms for use of feeds.

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Profile IconRandy Jones and Mohammad Siddiqui joined Ralph Paglia's group
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J. D. Power and Associates Automotive Marketing Roundtable

Automotive Marketing Roundtable(previously called the Automotive Internet Roundtable)J.D. Power and Associates is proud to host one of the industry's most significant marketing events, the 3 day Automotive Marketing Roundtable. Auto industry experts and thought leaders from around the globe share their insights and proven techniques through engaging multimedia presentations and moderated panel discussions. Attendees have the chance to interact with key automotive professionals via Q&A…See More
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J. D. Power and Associates Automotive Marketing Roundtable

Automotive Marketing Roundtable(previously called the Automotive Internet Roundtable)J.D. Power and Associates is proud to host one of the industry's most significant marketing events, the 3 day Automotive Marketing Roundtable. Auto industry experts and thought leaders from around the globe share their insights and proven techniques through engaging multimedia presentations and moderated panel discussions. Attendees have the chance to interact with key automotive professionals via Q&A…See More
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Ralph Paglia commented on Ralph Paglia's group J. D. Power and Associates Automotive Marketing Roundtable
"October 20-22, 2015 • Bellagio Hotel, Las Vegas, Nevada #JDPAAMR In 2015, the J.D. Power Automotive Marketing Roundtable (AMR) celebrates the 10th anniversary of service to automotive industry professionals. From its humble beginnings, the…"
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Why Aren't You Responding?

5 Steps to Get Your Customers to Fill Out Your SurveysDo you get a dismal response whenever you send out customer surveys? Samantha recently helped a client solve this issue and she can help you too. This week on Hard Facts, learn the five steps to make your surveys irresistible.See More
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Debbie and the Dawg Bringing it to Detroit at Greektown Hotel-Casino Detroit

September 21, 2015 at 8:30am to September 22, 2015 at 5:30pm
http://www.InternetBattlePlan.com.Special room rates, and breakfast and lunch provided.... cocktail reception first night. Dealers and GMs attend free! Call Jim for group rates (770) 921-444018 Top-Experts on Stage in two-days at the Greektown Hotel-Casino, Downtown Detroit. Experts like Tammie LeBleu, Scott Pechstein, Mat Koenig, Kerri Wise, Jim and Debbie Ziegler, Sean V. Bradley, Elise Kephart-Adame, many more...Call Jim (770) 921-4440  or…See More
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Anthony Bergs commented on Paul Moran's blog post Transforming Angry Customers into Satisfied Ones
"Know the needs of your audience is the best way to succeed. No matter what you are trying to sell or promote, a satisfaction of your clients is an integral part. You will never receive 100 percentage satisfaction, but at least, you need to try.…"
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Profile IconAnthony Bergs, Morantz Custom Cabinetry, Danil James and 7 more joined Automotive Digital Marketing ProCom
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Fixed Operations Marketing Strategies for Tire Change Season?

The coming months are a busy time for Canadian Service Departments. With October & November comes a wave of customers who will require their seasonal tire change. Naturally, most of your customers will procrastinate and decide to act at the first sign of snow or freezing temperatures.This seasonal rush can lead to disorganization in Service Departments. More specifically, it can lead to less time spent with each customer by Service Advisors. Labour sales per repair order along with CSI…See More
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Digital Impact Has Transformed All Automotive Marketing

How Digital Is Shaping Automotive MarketingJames Green lays out the state of the automotive industry's digital transformation, suggesting ways to take advantage of the opportunity.Written by  Over the last several years, the U.S. auto industry…See More
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New Data on Consumer Perception Shows Big Change in Rank for Car Dealers

Posted by Ralph Paglia on September 3, 2015 at 6:00pm 0 Comments

Source: Gallup

How Does The Auto Industry Rate When Compared To Other Business Categories For Positive Consumer Perception?

Great News! (for real)

For the past 30+ years I have valiantly stood up for the auto industry as a whole, and car dealers more specifically when it comes to the many disparaging survey results and market research which showed poor results for automotive... Using the BDC standard phone call intro, "I have great news!" may actually be justified in this case. The latest consumer poll…

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Mobile Marketing Ad Spend Now Gets Over 50% Of Digital Budget

Posted by Ralph Paglia on September 2, 2015 at 7:30pm 0 Comments

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Unmasking "Bob" in a Live Chat Conversation

Posted by Rebecca Kon on September 3, 2015 at 2:30pm 0 Comments

In a recent webinar, “The 4 Best Kept Secrets of Mobile Live Chat Success" Todd Smith, CEO of ActivEngage, tells a story about the large number of shoppers today using chat who give the name "Bob" when they first start a conversation. This is a testament to the fact that most shoppers chat because it’s a way to get information without revealing too much about themselves upfront. They want to remain anonymous.

However, a sales rep cannot sell a car to someone who is unwilling to share personal information. You need a lead. A legitimate name, phone number, and email address.

So how does a live chat conversation get a shopper from “Bob” to Robert Smith? How do you turn an anonymous website visitor into a qualified buyer?…

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A Short Guide to Digital Marketing for Auto Dealers – 4 Essential Steps for Success

Posted by Michael Meyers on September 3, 2015 at 11:30am 0 Comments

car social media

Today’s consumers are more modern, digitally-connected and always on-the-go. To target today’s auto shoppers, dealers must also follow suit – which means being on-line and becoming just as digitally connected. And dealers are listening. In fact, according to research by eMarketer, digital spend is on the rise and will only continue to climb over the next 5 years.

automotive digital ad spend

 

According to Google stats, 82% of car buyers are in the market for three months or less will use seven or eight digital sources on average. 

digital ads spend

Here are 4 essential steps to become super savvy at digital marketing and ultimately, drive more cars off your…

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This Week in Social Media with @seekristintweet

Posted by Joseph Little on September 2, 2015 at 1:08pm 0 Comments

News for the Week of August 31

Guest Blogger today: Kristin Huntley, Director of Content and Marketing

You Don’t Have to Be Square!  Thanks Instagram!

This week, Instagram announced they are expanding their format to allow for portrait and landscape photos and videos, as well as the traditional square posts users are accustomed to. Instagram stated that one in five posts shared is not in square format, prompting this update in order to make posting easier and more fun for all users. To maintain its clean grid feel, posts will appear as center-cropped squares. For video formats on Instagram, this newest update allows for an even more cinematic experience than ever before. Dealerships…

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Blogging for Car Dealers: How to Get Started

Posted by Mark Frost on September 2, 2015 at 1:00pm 0 Comments

Blogging for Business

Blogging for business is by no means a new phenomenon. It's been talked about for years now, and I'm sure most of you reading this have tried blogging, whether in your free time or for a business.

But while the craze around blogging has died down as it becomes more acceptable, there are still plenty of people out there skeptical about blogging and its potential benefits. In this post, I'll show you how to get started so you can be on your way to developing a more advanced and successful digital marketing strategy.

Every business's site should have a set of main pages that act as the gatekeepers of information. These offer information about your business, its services, and help assure potential customers that they're choosing the right business based on their…

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Be Your Own Life Coach, Continued-Part 2

Posted by Joseph Little on September 1, 2015 at 12:37pm 0 Comments

What are the ways I sabotage myself? [Getting honest]

Here’s some honest for you. I avoided writing this post because I’ve been going through a lot of change over the past 4 years and I’m tired. I crave the blissful ignorance of imagining I don’t have any major blind spots at the moment. I want to not knowwhat I need to work on for a hot second…but that is not the path I’ve committed myself to, and it’s not the path to growth or success. I’m all in on becoming the best version of myself and there’s no turning back. So who’s with me?  Let’s get started.

Ch-ch-ch-Changes

I said it in my session, and I will say it again…there is only one thing every woman who wants to be successful must fully commit herself to, and that is embracing change. Change is really the only constant in life. And change requires focused mental,…

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Is The Way to Loyalty Through Your Customer’s Stomach?

Posted by Mike Gorun on September 1, 2015 at 5:30am 0 Comments

Companies increasingly invent new and creative ways to earn loyalty from their customers. Every year we hear of companies pulling off interesting and creative ways to gain exposure and foster loyalty through acts of kindness, goodwill or just being fun. For the fourth consecutive year, Uber became the ice cream man. It seems that every year for the past four years, Uber holds what it calls an “ice cream social.” On this day, the Uber app opens up a new feature - rather than simply being able to choose which type of Uber you want, on that day you can order up some ice cream. For $25, Uber will send one of its drivers to your house, workplace or wherever you wish and hand deliver five ice cream treats in a goodie bag all from an “Uber Ice Cream” branded vehicle. Needless to say, people went crazy…

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Is your dealership a PowerDealer? You should be. Here's why:

Posted by Thomas Morris on August 30, 2015 at 5:30am 0 Comments

What is PowerDealer?

In addition to being where I work, PowerDealer is an app that is best described as Web-based dealer management software that provides car dealers with access to their own dealership's retail transaction data, alongside those same data points aggregated from over 11,000 dealerships in North America.

Besides your own dealership, or your dealer group's multiple roof-tops, car dealers and authorized managers can see how their store compares with other dealerships by franchise. The performance metric comparisons provided by the PowerDealer dashboard are the single most accurate management performance benchmarks in the auto industry. They are based on more than 117 million new and used vehicle sales, with the numbers and data points…

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Mobile Marketing Mysteries Solved

Posted by Joseph Little on August 31, 2015 at 2:26pm 0 Comments

Defining and Attracting Your Mobile Consumer

More people in the world own smartphones than toothbrushes, so if your dealership isn’t already taking notice of the impact mobile marketing has on today’s shoppers, it’s time to sharpen the focus and zero in on how technology and convenience are changing the way consumers are shopping.  Businesses across the globe know that adapting and changing along with consumers is key when it comes to being successful, and everyone knows that today’s market is fast-moving and continually changing.  In order to compete and grab the attention of potential customers, you’ll need to reach them where they are shopping and researching—and the statistics tell us shoppers are increasingly using their mobile devices to help…

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Automotive Thought Leader Journal

Automotive Marketing and Car Dealer News from AutoBlog

GMC doesn't care if it's Mt. McKinley or Denali

Filed under: , , , , ,

GMC likes the free publicity but doesn't plan to change any of its marketing in light of Mt. McKinley becoming Denali.

Continue reading GMC doesn't care if it's Mt. McKinley or Denali

GMC doesn't care if it's Mt. McKinley or Denali originally appeared on Autoblog on Tue, 01 Sep 2015 14:45:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Google Blog Articles, News and More

Through the Google lens: Search Trends August 28–September 3

With the long Labor Day weekend beckoning, we’ll spare you the introduction and dive right into the past week of search trends.

Party at the VMAs
It’s been nearly a week since it all went down, but given the number of trending topics related to the Sunday evening spectacle known as the 2015 MTV Video Music Awards, we feel almost obligated to recap how it played out on Search. So, here are the highlights: bizarre but wonderful host Miley Cyrus pulled in a cool 5 million searches, while her onstage confrontation with Nicki Minaj (which may or may not have been planned) got another 500,000+. Kanye West accepted the show’s highest honor—the Michael Jackson Vanguard Award—in a rambling 13-minute speech (during which he may or may not have committed to running for president in 2020), racking up more than 200,000 searches.

Justin Bieber cried while performing his new single, “What Do You Mean,” inspiring 500,000+ searches for the performance and another 500,000+ for the song; and finally, Taylor Swift—no stranger to VMA drama featuring Kanye West and acceptance speeches, as well as public spats with Nicki Minaj—premiered her video for “Wildest Dreams,” (100,000+ searchers wanted to know more). For more trends from the show (and to find out which of these artists claimed the “Most Searched” title), check out the trends page.


Kentucky courthouse drama
A Kentucky county clerk found new notoriety this week, appearing in Hot Trends not just once but three times. Kim Davis has repeatedly refused to issue marriage licenses to same-sex couples, claiming it would infringe on her religious beliefs. Multiple couples sued her, and Judge David L. Bunning ordered her to issue the licenses. Finally, after her request for a stay from the Supreme Court was denied, yesterday Davis was held in contempt of court. With Davis in jail, her deputies began issuing licenses to couples today. As the saga played out in Rowan County, people turned to the web with inquiries ranging from “What religion is Kim Davis?” and “What law did Kim Davis break?” to more broad questions like “Why do we need marriage licenses?” and “How long have there been marriage licenses in the U.S.?”

Fall fun
The days are getting shorter (in the Northern Hemisphere, at least) and the long Labor Day weekend marks the unofficial end of summer. In the U.S., people have turned to the web to learn more about the origins of Labor Day and to ask an important fashion question: “Why can’t you wear white after Labor Day?” Our advice: don’t let anyone tell you you can’t.)

Autumn may make some melancholy, but for football fans it’s a time to rejoice. Tomorrow marks the first college football Saturday of the season, and searchers are gearing up in anticipation. Yesterday’s Michigan game against Utah drew 500,000+ searches as people looked to find more about the game. As the debut game for new Michigan coach Jim Harbaugh, expectations were high, but deflated (see below) when Utah won 24-17. But it’s Michigan rival—and defending national champs—Ohio State that lit up the scoreboard as the most searched team over the past month:


Finally, though the NFL season doesn’t officially start until next Thursday, the league is in the news after Patriots QB Tom Brady’s four-game suspension for “Deflategate” was overturned. Brady was the top trend Thursday, with 1 million searches, as people asked questions like “Is Tom Brady suspended?” and “What does ‘nullified’ mean?”

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Internet Sales Manager Resources and Blogroll

ADM Professional Community Blogroll:
1. Social Media Optimization 

3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

7. Toyota Community

8. Kia Community 

9. Toyota Social Media

10. Social Media Marketing 

11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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Automotive Marketing News

AutoNation to launch $16M ad campaign for cancer research, bowl game

AutoNation plans to launch a $16 million advertising campaign this month designed to raise money for breast cancer research and promote the retailer's sponsorship of a college football bowl game.

Dodge joins the Star Wars promotional blitz with Stormtrooper Chargers

Dodge provided eight Chargers, including a Hellcat, for a Hot Wheels promotion with Uber on Friday in New York that coincided with the toy car maker's release of Star Wars: The Force Awakens merchandise.

Nissan marketing exec Mohnke adds U.S. sales duties

Nissan North America's chief marketing officer Dan Mohnke will add U.S. sales to his responsibilities beginning today, the automaker said in a news release.

Nissan's absurd new sport

Nissan takes its UEFA Champions League sponsorship to a whole new level in its latest spot.

Enzo Ferrari's Hollywood horsepower

There's something irresistible about the life of Enzo Ferrari that continues to fascinate filmmakers.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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