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Ralph Paglia
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J.D. Rucker
Editor, Social Media
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Editor, Reputation Management
Tom Gorham
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Manny Luna
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Timothy Martell
Editor, Content Marketing
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Automotive News Videos
Chevy's Chance to Score? (1/30/15)
Stein: Super Bowl means a big opportunity - and stuff; boosting female representation in dealerships; Ford's currency gripe. Recall Clips Honda Profit (1/30/15)
Forecast lowered amid Takata crisis, Toyota-BMW Mini?; how GM surprised Ally; FCA plans Bowl ads; Volvo's 'interception'. A Green-Car Dilemma (1/29/15)
Buyers not adopting tech quickly as expected, Ford boss says; driver deaths decline; avoiding 'bubble' trouble; Nissan teases ad. Ford Profit Down 56% in '14 (1/29/15)
Vehicle rollouts cut earnings in 'solid yet challenging year'; GM won't extend deadline; Nissan carries a torch; Ford truck bash. Sizzling U.S. Sales Forecast (1/28/15)
D3 projected to post double-digit gains in Jan.; GM, Ally vie for F&I; Kia's 'Unexpected' ad; N.A. fuels FCA; Ford, Nissan recalls. Top 5 Most Popular Automotive Marketing Videos of Past 30 Days
3. Auto Recruiting "Taken" to Next Level AutoMax Recruiting
Added by Craig Lockerd on January 10, 2015
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Top 5 Most Popular Automotive Marketing Photos of Past Month
Always Go The Extra Mile!~
by Bobby One Touth Mother!~
by Bobby Father Taught Me Right!~
by Bobby The Champ Urija Faber
by Bobby Auto Industry Marketing and Advertising News
There's a lot of odd, unauthorized Elon Musk gear out there
Filed under: Design/Style, Etc., Green, Marketing/Advertising, Tesla
The web is full of Elon Musk-themed merchandise from T-shirts to fish tank clocks. It's no wonder why: Tesla pulls in millions from its own gear shop, which hawks everything from coffee mugs to hats to professional cycling kits.Continue reading There's a lot of odd, unauthorized Elon Musk gear out there
There's a lot of odd, unauthorized Elon Musk gear out there originally appeared on Autoblog on Thu, 29 Jan 2015 19:50:00 EST. Please see our terms for use of feeds.
Permalink | Email this | CommentsBig Stig stands tall in Warsaw
Filed under: Celebrities, Marketing/Advertising, Videos, Europe
Some say he's five times bigger in real life, and that he's found his new home in Poland. All we know is... he's called the Stig.Continue reading Big Stig stands tall in Warsaw
Big Stig stands tall in Warsaw originally appeared on Autoblog on Thu, 29 Jan 2015 18:58:00 EST. Please see our terms for use of feeds.
Permalink | Email this | CommentsHyundai pushes performance in Canadian Super Bowl ad
Filed under: Marketing/Advertising, Videos, Hyundai, Canada, Sedan, Luxury
Hyundai is the latest automaker to release its Super Bowl ad online ahead of the game. However, many people might miss it because the spot is only playing is Canada during the game. The mix of propulsive music and stylistic shots of the Genesis is one of the more visceral commercials for the event, so far.Continue reading Hyundai pushes performance in Canadian Super Bowl ad
Hyundai pushes performance in Canadian Super Bowl ad originally appeared on Autoblog on Thu, 29 Jan 2015 16:58:00 EST. Please see our terms for use of feeds.
Permalink | Email this | CommentsMusic
Automotive Marketing Community Professionals
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Paul Potratz posted a blog postLet's Get Personal
There are a variety of ways in which you can personalize your direct mail pieces to fit your customers' wants and needs. In this week’s episode of Hard Facts, Samantha will explain how highly targeting your mail pieces and using variable data can increase ROI.See More
Timothy Martell commented on Timothy Martell's blog post 4 Digital Marketing Tasks You Need to Automate NOW"Thanks Tom!"
CDK Global posted an event
The New Keys to Closing Your Most Profitable Customers at http://hubs.ly/y0tT3h0
January 30, 2015 from 6pm to 7pm
There's a reason Amazon, Netflix & Google use sophisticated targeting technologies to manage their audiences & offer personalized shopping experiences. Simply put, it works. Join CDK Performance Improvement Consultant Rob Campbell to see how your dealership can make real-time investments in your most profitable audiences and harness the power of personalization to close more of your customers.Together we’ll determine how to:Identify your audience in real-time and align your targeting…See More
Big Tom LaPointe commented on Timothy Martell's blog post 4 Digital Marketing Tasks You Need to Automate NOW"awesome resource for dealers and ANY business"
Timothy Martell posted a blog post4 Digital Marketing Tasks You Need to Automate NOW
Digital marketing can be extremely tedious when you add up the time that many tasks take to complete. On top of big projects like audits, copywriting, and promotional work, smaller tasks can add stress to days otherwise occupied by fulfilling work. Finding ways to get tedious tasks done faster, such as using…See More
Bobby commented on Bobby's group Inspiration-Motivation Quotes"I alone is a maybe. Together, I'm positively sure we can!~"
Rebecca Kon joined Ketty Colom's group
Managed Live Chat
This group was created to discuss the benefits of adding live chat to your dealership's website. See More
Hannah Philpott posted a status"The Simple Secret to #SocialMedia Success from @sociallittleman, guest blogging for @autosuccess"
Alexander Lau commented on Ralph Paglia's group Content Marketing"Still holds true...
http://www.jeffbullas.com/2011/11/08/what-are-10-addictive-types-of-content"
Hannah Philpott posted a status"Latest @InsightMediaEve News. Facebook and Google have been choosen to our Keynote Speakers! #Insight15 #March2015"
Richard Holland posted a blog postIs Going Above & Beyond Really the Path to Customer Loyalty?
Most executives believe that providing an excellent customer experience will increase customer loyalty. Many companies are known for it and stand out as examples of how to win business and loyalty – Nordstrom, Zappos and Apple come to mind. While providing an excellent customer experience is certainly more likely to increase a loyal…See More
Matthew Pavy joined Ralph Paglia's group
Content Marketing
What is Content Marketing?Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable customer…See More
Automotive Marketing Community Photos
Top Ten Most Popular Automotive Marketing Posts of the Past 30 Days
| 1 |
Why 'Irrelevant' Content on a Dealer's Website is RelevantAdded by J.D. Rucker on January 21, 2015 |
| 2 |
It’s All Going Mobile. We Get It. Now What?Added by J.D. Rucker on January 2, 2015 |
| 3 |
How Content Generates Sales Through SearchAdded by Timothy Martell on January 9, 2015 |
| 4 |
CRM DOMINATION IN AUTO RETAILINGPosted by James A. Ziegler on January 20, 2015 |
| 5 |
Proud to be the new VP of Sales for Dealer Authority.Added by Jeff Glackin on January 5, 2015 |
| 6 |
Time Isn’t of the EssenceAdded by Richard Holland on January 15, 2015 |
| 7 |
The 3 Easiest Ways to Find Blog Topics to Jumpstart Content EffortsAdded by Timothy Martell on January 2, 2015 |
| 8 |
How to Build a Blog Audience from the Ground UpAdded by Timothy Martell on January 14, 2015 |
| 9 |
Research Report: Analysis of 400+ Car Dealers Responding to Online InquiriesAdded by Ralph Paglia on January 7, 2015 |
| 10 |
Don't Judge a Book By It's CoverAdded by Bobby on January 8, 2015 |
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ADM Forum
Finding the Hidden Market That Your Business Is Missing Out On
Started by Mike Elliott in Uncategorized or Does Not Fit Into Any Pre-Defined Category Jan 24. 0 Replies 0 Likes
Dealership Website SEO
Started by Kim Essenmacher in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices. Last reply by Melissa Fabre Jan 24. 9 Replies 1 Like
CRM DOMINATION IN AUTO RETAILING
Started by James A. Ziegler in RANTS, RAVES, OPINIONS and HUMOR; For the Uncensored Voice of Car Guys and Gals - What's Bugging you?!?! Got something funny or ironic? Need to Vent?. Last reply by Michael Jan 23. 6 Replies 2 Likes
The Effects of Positive & Negative Customer Service (an InfoGraphic)
Started by Mike Elliott in Uncategorized or Does Not Fit Into Any Pre-Defined Category Jan 17. 0 Replies 0 Likes
Does a dealership need a website?
Started by Helen Smith in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic. Last reply by Grant Lockner Jan 8. 25 Replies 0 Likes
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ADM Blog Posts
Black Book Used Car Market Report - Ricky Beggs
Posted by Black Book on January 26, 2015 at 12:00pm 0 Comments 1 Like
Hello and welcome to this week’s edition of the Used Car Market Report from Black Book.
As you can tell we are again recording this market video blog via Skype while on the road. Where has the industry taken us this week? We are coming to you from the exhibition hall floor and the Black Book booth at the 98th annual NADA Convention and Exposition in San Francisco. Unfortunately there is no time to visit nearby Napa Valley or any of the other wineries in the area.
The first part of last week had some of our lender solutions team at the annual AFSA conference, also in San Francisco, and now we are at the ATD and NADA conventions with thousands of franchised dealers and industry…
Tips For High Volume Car Sales - 20 Free Sales Videos Offer
Posted by Virgil Stanphill on January 26, 2015 at 5:00am 0 Comments 0 Likes
The video promoted preparation and automation as 2 of 5 keys to high volume auto sales.
Towards the end of the video he offers 20 "no strings attached" FREE videos on selling cars.
CarChat24 wins 2015 AWA Automotive Website Award
Posted by Big Tom LaPointe on January 25, 2015 at 12:00pm 0 Comments 3 Likes
The CarChat24 team is proud to announce we have received an Automotive Website Award for Marketing Innovation. The prestigious award was presented in San Francisco on January 22, 2015, as the 2015 National Automotive Dealers Association conference kicked off, and coincides with our fourth DrivingSales award for excellence in chat.
The AWA awards are presented annually just prior to the start of the NADA conference by consulting firm PCG Consulting, Inc., and “recognize the best vendors in automotive digital marketing”, in a variety of categories.
Continue“We are pleased to present CarChat24…
NADA Convention from a Local San Francisco Perspective
Posted by Ralph Paglia on January 25, 2015 at 12:00am 0 Comments 3 Likes
National Auto Dealers Association convention sweeps into San Francisco with industry on a roll
By Stephen Robert Morse at San Francisco Examiner 
…
Top Ten Blogs and News for Auto Dealers: January 17 - 23
Posted by Rebecca Kon on January 23, 2015 at 11:55am 0 Comments 0 Likes
There’s been lots of excitement this week as NADA kicks off this weekend, Super Bowl Sunday is getting closer, and the U.S. President just gave his State of the Union Address. In case you missed everything going on this week, ActivEngage put together the Top 10 automotive news articles and blogs just for you! Enjoy!
10. Chrysler exec sees dealerships, operations evolving
Pete Grady is considering satellite stores and getting service operations closer to consumers. Dealers, what are you thoughts on these possible changes to the standard business…
Continue
Can You Translate That For Me?
Posted by Paul Potratz on January 23, 2015 at 11:20am 0 Comments 1 Like
In this week’s episode of Hard Facts, Samantha uncovers a cost-free way to utilize your bilingual sales staff to reach a broader demographic. Learn how you can implement this strategy at your dealership.
3 Reasons to Take Content Seriously for Better SEO (with Bonus Infographic)
Posted by Timothy Martell on January 23, 2015 at 9:30am 0 Comments 1 Like
SEO is a complicated practice, especially if you're just starting in 2015. Things have changed a lot in the past 10 years, making it more difficult than ever for small businesses to compete against businesses with large marketing budgets. But as one of the most important parts of a business's digital marketing strategy, you can't ignore SEO.
Content is easily one of the best ways for businesses to take control of their rankings and build up authority with Google and other search engines. It's the simplest strategy, but it's also one of the…
Continue Make Digital Communication a Priority by 2025
Posted by Rebecca Kon on January 21, 2015 at 2:21pm 1 Comment 0 Likes
In a recent report by IBM, “Automotive 2025: Industry without borders”, discusses the future of the automotive industry among OEMs, automotive suppliers, and other auto industry participants. The authors Ben Stanley and Kal Gyimesi ask this question,
“How can you form relationships with newer, non-traditional industry participants to provide the digital relationship and customer experience that today’s drivers and passengers demand?”
The answer, left open for you to do some soul-searching, has one obvious answer:
Invest in live chat.
Live chat is a proven…
Continue
Why 'Irrelevant' Content on a Dealer's Website is Relevant
Posted by J.D. Rucker on January 21, 2015 at 12:30pm 10 Comments 6 Likes
Once you get over the beauty of the 1970 Dodge Charger in the picture, you might ask yourself, "What does a 45-year-old muscle car have to do with automotive content?"
We've been asked the same type of question multiple times pertaining to content we publish on dealer websites. Sometimes, it's dealers asking. Other times, it's other vendors wondering what we're doing or "tattling" to the dealer about it. The funny part is that when compared to the automotive marketing "gurus" who question it, the dealers tend to understand the philosophy much more quickly than the vendors.
I'm not here to insult anyone. I totally understand why it's hard for many vendors to get, especially the larger ones who have mechanized content, search, and social strategies. The reality is that based upon…
Continue Chat Success – JUST DO IT!
Posted by Big Tom LaPointe on January 20, 2015 at 8:30pm 0 Comments 1 Like
Some people want it to happen,
some wish it would happen,
others make it happen. ~ Michael Jordan
Anybody with even a passing interest in sports in the 80’s and 90’s has vivid memories of basketball legend Michael Jordan defying gravity to fly through the air and slam dunk a basketball. Again, and again, and again. The man was virtually synonymous with Nike’s ‘Just Do It’ slogan, because he did. Such was his dominance not only of the game, but of sports branding, that he still pulls in nearly $100 million a year on branded gear.…
Automotive Thought Leader Journal
Automotive Marketing and Car Dealer News from AutoBlog
There's a lot of odd, unauthorized Elon Musk gear out there
Filed under: Design/Style, Etc., Green, Marketing/Advertising, Tesla
The web is full of Elon Musk-themed merchandise from T-shirts to fish tank clocks. It's no wonder why: Tesla pulls in millions from its own gear shop, which hawks everything from coffee mugs to hats to professional cycling kits.Continue reading There's a lot of odd, unauthorized Elon Musk gear out there
There's a lot of odd, unauthorized Elon Musk gear out there originally appeared on Autoblog on Thu, 29 Jan 2015 19:50:00 EST. Please see our terms for use of feeds.
Permalink | Email this | CommentsGoogle Blog Articles, News and More
Through the Google lens: Search trends January 23-29
Between a spookily resilient cat, and a new bunch of ghostbusters, there was a lot of (paranormal) activity in search this week:“It’s a great day for a ball game…”
People across the country are gearing up for this weekend’s Super Bowl, starting with the basics: “When is the Super Bowl?” They’re also researching some of the major characters of Sunday’s face-off—namely Seahawks running back Marshawn Lynch and Patriots coach Bill Belichick—and getting the jump on the ads on YouTube (you’ve already watched more than 100 million minutes’ worth!), including a controversial GoDaddy ad. Plus, no game day is complete without the food: top recipes searched this week include [easy chili], [fajitas], [baked chicken wings] and [barbacoa]. Don’t forget to tune in to @Google over the weekend for more trends!
With all the football hubbub, people still found time to search for other sports happenings. Last Friday, baseball fans mourned the death of Ernie Banks, a.k.a. Mr. Cub, a beloved shortstop and Hall of Famer. And that same night, Klay Thompson of the Golden State Warriors scored a record-breaking 37 points in one quarter.
Who you gonna call?
An all-female Ghostbusters, that’s who. Rumors about next year’s reboot of the 80’s classic have been looming over us like the Stay-Puft Marshmallow Man for a while now, but now it’s all but confirmed that the 2016 film will feature Kristen Wiig, Melissa McCarthy, Leslie Jones and Kate McKinnon. Searches for each of the actresses spiked faster than you could say “proton pack,” and Kate McKinnon was the #2 search overall on Tuesday. In other leading-lady casting news, Harry Potter alum Emma Watson announced that she’ll play Belle in Disney’s forthcoming live-action Beauty and the Beast.
Headed into this week, the weather was on everyone’s mind, at least on the East Coast. Searches for terms like [weather], [blizzard 2015], [juno], [National Weather Service] and [weather NYC] were all hot—or, cold, as the case may be. People were also looking for info on the [mta], [nj transit] and [school closings]. Though the storm in New York amounted to little more than an excuse for a snow day, it dumped up to three feet of snow in parts of New England. Definitely enough to merit all those pre-storm searches!
And moving from the blizzard to the desert, Michelle Obama made headlines when she appeared in Riyadh to mark the death of King Abdullah—without a veil or headscarf. Searches spiked as people tried to find out if the First Lady intended her attire as a political statement. Others noted that she’s certainly not the first to go bareheaded: Hillary Clinton, Angela Merkel, Laura Bush and Condoleezza Rice have, too.
One down, eight to go
File under “stranger than fiction”: [zombie cat] was trending in search this week after a 23-month old kitten in Florida seemingly came back from the dead. After being hit by a car and buried, Bart proved the old “nine lives” adage true when he reappeared in a neighbor’s yard five days later. We’d say that after his trials, Bart deserves a cozy new bed at home, like a Serenity Cat Pod from Skymall, but, well…
Tip of the week
Don’t show up empty-handed on Sunday: say “Ok Google, remind me to pick up guacamole when I’m at Safeway” and the Google app will help you be a good guest.
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FREE WEBINAR: The Cold Hard Truth about BDCs…and why you need a BDD
February 5, 2015 from 12pm to 1pm – http://www.dealeron.com/webinar/events/why-you-need-a-bdd/
0 Comments 1 Like -
The New Keys to Closing Your Most Profitable Customers
February 5, 2015 from 1pm to 2pm – http://hubs.ly/y0tT3h0
0 Comments 1 Like -
FREE WEBINAR: 5 Processes to Improve Gross & Volume for your Used Car Operation
February 12, 2015 from 12pm to 1pm – http://www.dealeron.com/webinar/events/5-processes-to-improve-gross-volume-for-your-used-car-operation/
0 Comments 1 Like -
INTERNET BATTLE PLAN XVII - TAMPA
February 17, 2015 at 8am to February 19, 2015 at 12pm – Tampa Renaissance International Plaza Hotel
7 Comments 1 Like -
FREE WEBINAR: Ready...Set…Grow Your Fixed Ops with This Digital Gameplan!
February 19, 2015 from 12pm to 1pm – http://www.dealeron.com/webinar/events/grow-your-fixed-ops-with-this-digital-gameplan/
0 Comments 1 Like -
Automotive Customer Loyalty and Retention Conference
March 24, 2015 to March 26, 2015 – Rosen Shingle Creek Resort | Orlando, FL
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Automotive Customer Centricity Summit 2015
June 16, 2015 from 7am to 7pm – Ritz-Carlton, Marina del Rey, CA
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Automotive Social Media Summit 2015
June 17, 2015 from 7am to 7pm – Ritz-Carlton, Maine del Rey, CA
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Automotive Marketing News
One vehicle that deserved a Super Bowl ad
Back in January 2009, GM didn't have money for a Super Bowl commercial, but if it could have scraped together the funds, it had a golden opportunity to introduce the masses to the Chevy Volt.Millennials will grow to 25% of U.S. market in 2015, TrueCar says
Millennials will become a serious force in the US car market in 2015, TrueCar said in a new report this week. The car-buying site estimates that the group will purchase 4.Fiat Chrysler to air 3 Super Bowl ads
Fiat Chrysler says it will air three Super Bowl commercials during Sunday's game. The first ad is slated to air as the first commercial after the two-minute warning in the second quarter.Volvo's interception not likely to win the game
Volvo wants some of the attention the big boys with fat wallets will get during the Super Bowl.Nissan teases Super Bowl ad; full reveal will wait until big game
Nissan is using a dreary Harry Chapin song as the backdrop for its Super Bowl ad, but the overall message won't be seen until the game on Sunday. The automaker unveiled a 10-second teaser today featuring Chapin's song 'Cat's in the Cradle.J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives
Even used-vehicle buyers are going online
This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009. The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work. One is the poor […]Automotive iPad apps
This week I decided to check out automotive iPad apps. These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots. They’re quick, which is probably why three OEM iPad apps incorporate them. They’re also dirty – pretty […]Some reliability perceptions are changing (and that’s not a good thing for Toyota)
It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable. Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability. As illustrated below, these […]The Future of Satellite Radio
As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]Bringing in younger buyers
The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment. This shift has impacted almost every automotive brand, including […]© 2015 Created by Ralph Paglia.
