Automotive Digital Marketing ProCom

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Automotive News Videos

Another Squeeze on Dealers? (4/28/15)

NADA economist: Prepare now for interest-rate hikes; Ford still bullish on Russia; battling low recall-repair rates.

Ford Profit Fell in Q1 (4/28/15)

F-150 roll-out crimps profit, but Ford raises outlook; Honda takes hit from recalls, Aston mulls Ala.; Mirai drive.

Piech Down, Likely Not Out (4/27/15)

Family owns 51 percent of VW; AutoNation Ford dealership gutted; April U.S. sales forecasts; Mitsu switching to Ally.

Piech Case of Self-Destruction? (4/27/15)

Report: VW chair quit after plot exposed; Hyundai's shareholder move; Tesla hacked; Cadillac's hopes for ATS-V.

Hot Time for Engineers (4/24/15)

Stein on what has automakers scouring the planet; buy-sell cool-down?; $16.2M for Barra in '14; plug-ins preferred.

Top 5 Most Popular Automotive Marketing Videos of Past 30 Days

4. On Location: New York

Added by Ryan Mayo on March 30, 2015

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Top 5 Most Popular Automotive Marketing Photos of Past Month

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by Jonathan Floyd Our new logo

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by Jonathan Floyd Our new logo

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by Jonathan Floyd Our new logo

Car Leasing Expense versus Car Ownership Expense

by Ralph Paglia Car Leasing Expense versus Car Ownership Expense

Car Purchase Informers Most Used By Automotive Consumers

by Ralph Paglia Car Purchase Informers Most Used By Automotive Consumers

Auto Industry Marketing and Advertising News

Toyota Mirai officially first hydrogen-powered pace car

Filed under: , , , , , , ,

The 2016 Toyota Mirai became the first hydrogen-fueled pace car in NASCAR history at Saturday's Toyota Owners 400 at Richmond International Raceway.

Continue reading Toyota Mirai officially first hydrogen-powered pace car

Toyota Mirai officially first hydrogen-powered pace car originally appeared on Autoblog on Sun, 26 Apr 2015 17:07:00 EST. Please see our terms for use of feeds.

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Tesla hotel driver planning million-dollar road trip

Filed under: , , , , , , , , , , ,

Steve Sasman, the man behind the Tesla hotel, is taking a 20,000-mile drive in his Model S for four months this summer across the US and Canada. To raise money, he is selling sponsorship to wrap around his car and also wants to invite people along for part of the ride for his video show.

Continue reading Tesla hotel driver planning million-dollar road trip

Tesla hotel driver planning million-dollar road trip originally appeared on Autoblog on Tue, 21 Apr 2015 13:56:00 EST. Please see our terms for use of feeds.

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Bosch finds a way to autodrive the Tesla Model S

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Bosch has a video mock-up of the future of autonomous driving in a Tesla Model S, but it isn't saying how close this tech actually is to reality.

Continue reading Bosch finds a way to autodrive the Tesla Model S

Bosch finds a way to autodrive the Tesla Model S originally appeared on Autoblog on Tue, 21 Apr 2015 10:00:00 EST. Please see our terms for use of feeds.

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Latest ADM Activity - Click "More" at bottom!

Chuck Agner joined Ralph Paglia's group
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Inventory Marketing for Car Dealers

This group is for all things related to Car Dealers managing and marketing their vehicle inventory...
1 hour ago
Brian Bennington commented on Richard Holland's blog post FCA US Dealers: Service Revenue Just Got A Lot More Important
"A good point, albiet a rather conventional remedy to maintaining higher margins Mr Ruggles.  I think you have to get down to the base reasoning behind these moves, though.  That's just self-preservation of an executive's job and…"
2 hours ago
Profile IconGrandon Westlund, Sandy Mardigian, Joe Flores and 2 more joined Automotive Digital Marketing ProCom
13 hours ago
John Bomarito updated their profile photo
20 hours ago
Cathy Nesbit and Hannah Philpott are now friends
23 hours ago
James A. Ziegler posted a blog post

THE ALPHA DAWG DISCUSSES PAYMENT PACKING

The Alpha Dawg Discusses Payment Packing Believe it or not, I still hear a lot of managers asking me about how much “Leg” you need to leave in the payment for the F&I Manager. It came to a head last week when a manager messaged me that his General  Sales Manager’ was demanding they leave $30.00 a month “Leg” in the Payment they quoted the consumer for the F&I Department. Regardless of how many years you’ve gotten away with it, if you get caught just once; I assure you it will ruin your…See More
yesterday
Tom Gorham commented on Tom Gorham's blog post From the Trenches - Are you ready for a-Commerce and v-Commerce?
"LOL, thank you Tim!  It may be scary for most dealers AND marketers but others will see amazing opportunities.  And yes, it is truly coming... change waits for no one.   Personally, I can't wait!"
yesterday
Amy Cogar replied to Helen Smith's discussion Does a dealership need a website?
"Websites aren't for dealers, really. They're for buyers. Because of the technology available, everyone who walks in through a dealership's doors has at least three other dealerships that they're looking to buy from, pulled up on…"
yesterday
Craig Lockerd liked Craig Lockerd's video
yesterday
Craig Lockerd posted a video

The Recruiter: Episode 4- People Use Google to Find Jobs

http://www.automaxrecruitingandtraining.com/ How to title your help wanted ad so it gets found on the internet. Please use Google in their job search. Use wh...
yesterday
Timothy Martell liked Tom Gorham's blog post From the Trenches - Are you ready for a-Commerce and v-Commerce?
yesterday
Timothy Martell commented on Tom Gorham's blog post From the Trenches - Are you ready for a-Commerce and v-Commerce?
"This is a scary thought and probably too big for most dealers to want to even think about getting their head around when the end of the month is still the primary day-to-day focus of most operators. Its coming..."
yesterday
Mike Esposito posted a blog post

Auto/Mate Ranks Number One on Top Workplaces 2015 Report

Mike Esposito Honored with Special Leadership Award from the Times-UnionFor Immediate ReleaseAlbany, N.Y. – April 27th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that it ranked number one on the…See More
yesterday
Timothy Martell liked J.D. Rucker's blog post 3 Keys to Knowing if Your Dealership's SEO is Really Doing the Job
yesterday
Timothy Martell commented on J.D. Rucker's blog post 3 Keys to Knowing if Your Dealership's SEO is Really Doing the Job
"Point 3 for me. Its all about the results. But I'd take it a step further. What is a "significant y-o-y increase?"  In my opinion, you should see a minimum 50% increase in Y-o-Y rolling organic website traffic in order to…"
yesterday
Amy Cogar and Ralph Paglia are now friends
yesterday
Amy Cogar posted a status
"Some people have leg day. Today is sales day!"
yesterday
Cory Mosley posted an event
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5 Surefire Strategies to Make More Money Selling Cars at Online

April 30, 2015 from 10pm to 10:30pm
This webinar is only for showroom sales, Internet, and BDC professionals currently working at retail car dealerships.Take the first step towards getting more control of your results and income by attending this free webinar:http://mosleyautomotive.com/5strategies-webinarSee More
yesterday
David Ruggles commented on Richard Holland's blog post FCA US Dealers: Service Revenue Just Got A Lot More Important
"Rather than cutting markup one might wonder why they don't just curtail incentives and rebates.  I've been watching this for a few decades and rebates and incentives have been increasing as OEMs shorten markup.  Extended term…"
yesterday
Cory Mosley's video was featured
yesterday

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ADM Blog Posts

FCA US Dealers: Service Revenue Just Got A Lot More Important

Posted by Richard Holland on April 24, 2015 at 5:30am 3 Comments

FCA US CEO, Sergio Marchionne, recently announced plans to reduce the profit on new cars sold within the FCA brands by increasing the invoice prices, while keeping the MSRP the same. This will result in less potential profit for its dealers. The move, as reported by Automotive News, is FCA's attempt to increase its profitability. This, of course, will probably not result in standing ovations from dealers. In today’s ultra-competitive world of transparency and Internet shopping, dealers are already fighting the race to the bottom and depend on aftermarket, F&I products and finance reserves, just to seek out a profitable sale.

 

Sales managers can try tactics such as holding more gross, and not discounting the vehicles as much. But the reality is that…

Continue

Is Having Too Many Pictures A Bad Thing? Perhaps

Posted by Brian Cox on April 24, 2015 at 5:00am 0 Comments

It wasn’t too long ago that we saw most dealers’ VDP pages contain only a couple of pictures of a vehicle. As technology improved and made it easier and more efficient for dealers to take and upload more images, best practices quickly raised the standard for image quantity to 40 or more pictures. Now, however, a recent article in Automotive News cites a white paper that suggests that a VDP page that contains more than 9 photos causes “image fatigue” in a consumer. Apparently this results in a drop off in lead volume as consumers get tired of clicking through multiple images to find the information they are seeking – whether that be interior images, exterior images, or…

Continue

Mobilegeddon Mobile Friendly Websites

Posted by Jonathan Floyd on April 23, 2015 at 5:30am 0 Comments

How Is Mobilegeddon Going To Change Your Rankings?

The Truth About ‘Mobilegeddon’ and the Impact On Your Website

As with any Google algorithm change, it is our goal to bring to our readers the facts about any impact these updates will have on your website rankings especially for those business owners who depend on local traffic in their perspective city.

Hence, we decided to highlight an article that was recently published on USA Today. At the end we will include our commentary as to how this will affect local businesses and their…

Continue

Know Thy Enemy (and then take as much business from them as possible)

Posted by J.D. Rucker on April 22, 2015 at 4:00pm 1 Comment

I'm about to discuss data, which means that many will stop reading right about now. Data is boring. Data is the ugly side of marketing. Data makes my brain hurt sometimes, but I continue to look at it tenaciously for one very simple reason: data helps dealers sell more cars.

Let me be more specific so there's no misunderstanding: proper gathering of data from the right sources parsed into a way where courses of actions can be discerned helps dealers sell more cars. Data by itself is just graphs and numbers. Data applied properly can be utterly enlightening.

With all of the disclaimers out of the way, let's talk about the important data that guides actions. I'll admit up front that I have a horse in this…

Continue

Uber Costs vs. Low Mileage Lease

Posted by John Sternal on April 22, 2015 at 6:30am 0 Comments

Assuming you drive just under 10,000 miles per year, does it truly make more sense to Uber everywhere compared with car leasing?



There has been some debate over this recently; Below are some cost comparison breakdowns from national car leasing marketplace, Swapalease.com, that show leasing may be better for your wallet.



This example in the link says you…

Continue

Twitter Can Be Used For Business Branding?

Posted by Jonathan Floyd on April 20, 2015 at 6:30am 0 Comments

Twitter Can Be Used For Business Branding?

Twitter is a social networking and micro-blogging service that has about 248 million active users as of 2014.  When using this program, people send short messages, better known as “tweets”, which can be read both by followers (or people who also have Twitter accounts) as well as those who are not registered users. Individuals and businesses alike use this to communicate short messages, send images and best of all, use as a promotional tool. The average user spends 170 minutes on twitter daily, with an average number of followers per user of over 200.

The stronger your Twitter presence is, the stronger chances they have of…

Continue

Live Chat - If it hurts to listen to your phone ups...

Posted by Big Tom LaPointe on April 18, 2015 at 8:30am 0 Comments

...then handling chats in-house isn't for your store.

There are a bunch of things that can be imperfect when a salesperson or BDC staffer takes a phone call. These include:

  • Bad grammar
  • Giving too much info
  • Not giving enough info
  • Fumbling for words
  • Going WAY off…
Continue

Use Landing Page Optimization To Increase First Party Leads Generated for Your Dealership

Posted by Ralph Paglia on April 17, 2015 at 9:30pm 4 Comments

Ten Tips for Lead Generation Landing Pages

 

Editor’s Note: Repost from SEM professional Jon Miller, VP of Marketing at Marketo. Marketo is a client of TopRank Online Marketing and provides B2B marketing automation software in the form of pay per click management, landing page optimization and integration with salesforce.com.

With Jon’s B2B software marketing…

Continue

Is It Time To Break The Mold?

Posted by Paul Potratz on April 17, 2015 at 12:17pm 0 Comments

Breaking routines can be difficult but change can yield long term results. On this week's Hard Facts, Samantha explains why pressing the time clock should not always be priority.

Automotive Thought Leader Journal

Automotive Marketing and Car Dealer News from AutoBlog

Toyota Mirai officially first hydrogen-powered pace car

Filed under: , , , , , , ,

The 2016 Toyota Mirai became the first hydrogen-fueled pace car in NASCAR history at Saturday's Toyota Owners 400 at Richmond International Raceway.

Continue reading Toyota Mirai officially first hydrogen-powered pace car

Toyota Mirai officially first hydrogen-powered pace car originally appeared on Autoblog on Sun, 26 Apr 2015 17:07:00 EST. Please see our terms for use of feeds.

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Google Blog Articles, News and More

Through the Google lens: Search trends April 17-23

Everyone wants to know what D.J. Tanner and Target are up to. Read on for all the search scoop from this week:

The earth in focus
Wednesday marked the 45th annual Earth Day celebration. People came to search to get more information on the origins of the holiday and learn about ways to conserve—oh, and find out what animal they are, of course. In addition to searches for [earth day slogans] and [earth day worksheets], searchers asked questions like “When was the first Earth Day?”, “How do we stop climate change?” and “Is styrofoam recyclable?”
Just when we were feeling all warm and fuzzy about our planet, we got a reminder that nature can be a little scary as well as awe-inspiring. In Chile, the Calbuco volcano exploded for the first time in more than 40 years, sending clouds of ash into the air and causing thousands to evacuate. There were 100K+ searches for [chile volcano] as people sought to learn more about the eruption.

Prized Pulitzers
Sunday morning, people lined up outside Target stores around the country for the launch of the store’s new Lilly Pulitzer collaboration. But many fans waited in vain, as the affordable line of clothes and home decor sold out within hours both on and offline. Shoppers vented on social media, and searches for Lilly Pulitzer reached an all-time high this month. Meanwhile, persistent types have driven searches for [lilly pulitzer ebay] up 1000% in the last seven days.
But lucky Lilly fans weren’t the only ones thanking the stars for their Pulitzer this week. This year’s Pulitzer prizes were announced on Monday, leading people to the web to learn more about the winners across categories ranging from fiction to investigative reporting to poetry. (And in case you were wondering: Lilly Pulitzer, who died in 2013, was once married to the grandson of Joseph Pulitzer, who established the eponymous Prize.)
Everywhere you look...
...there are reboots. First “DuckTales,” then “The Muppet Show,” and now “Fuller House.” This week Netflix announced a spin-off of the 90s family sitcom “Full House,” to debut in 2016, and 200,000+ searches followed. The new show will feature oldest sister D.J. Tanner (Candace Cameron Bure), and several other stars from the original series are signed on to return, including Jodie Sweetin—the subject of some 50K+ searches this week—and John Stamos. Still, it’s yet to be seen whether the rest of the cast will participate or decide to cut it out. Though searches for Mary-Kate Olsen reached more than 50,000 this week, she and her sister have said that they were surprised by the news. So you might want to wait a bit before saying “TGIF!
Tip of the week
Keep that good Earth Day momentum going. Just ask Google, “Where can I recycle electronics near me?” for a handy list of places to drop off your old wires and devices.

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ADM Professional Community Founder Dedication Message

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Internet Sales Manager Resources and Blogroll

ADM Professional Community Blogroll:
1. Social Media Optimization 

3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

7. Toyota Community

8. Kia Community 

9. Toyota Social Media

10. Social Media Marketing 

11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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Automotive Marketing News

Jaguar's high-wire performance

Jaguar's efforts to make the XF seem like something special have risen to a new level.

Buick chief says new China duties won't distract from 'a lot more to do' in U.S.

In the year since he took over the Buick and GMC brands in the U.S., Duncan Aldred has made a lot of fans among dealers.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

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