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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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Ralph Paglia

Arnold Tijerina
Editor, Content Marketing 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing

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ADMPC is the acronym for "Automotive Digital Marketing Professional Community"

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Automotive News Videos

Trump to European Automakers: To Avoid Tariffs, Build More U.S. Plants (3/22/19)

Trump to European automakers: To avoid tariffs, build more U.S. plants | GM plans new EV, 400 jobs | JLR wins copycat case | Tesla's 10-day push | Porsche Cayenne Coupe

GM Reportedly Investing $300M in Chevy Bolt (3/22/19)

GM reportedly investing $300M in Chevy Bolt plant | FCA powertrain boss Lee retiring | Hyundai wins proxy fight | Tesla sues ex-workers, AV startup | Alec Baldwin stars as DeLorean

PSA, Flow Execs on Bricks, Clicks and Transportation That 'Fits' (3/23/19)

How will automakers and dealers sell vehicles beyond 2030? PSA's Larry Dominique and Flow Automotive's Eric Flow foresee a blended digital and physical experience with a focus on satisfying customers.

Ford Bucks Tradition, Hires Outsider as CFO (3/21/19)

Ford bucks tradition, hires outsider as CFO; Europe unit gets new boss | Plea hearing set for ex-UAW VP | FCA recall could strain precious metal supply | Electrifying news in Europe

GM, Under Fire by Trump, Hints Lordstown Sale Possible (3/21/19)

GM, under fire by Trump, hints Lordstown sale possible | Ford, Nissan, Ram pickups top rivals in crash test | Family sues over Uber AV fatality | Volvo's plug-in prediction

5 Most Popular Automotive Marketing Videos of Past 30 Days

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by Willow Adams some of the insights from my client's website


by Willow Adams some of the insights from my client's website

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by Martyn Davies

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by Martyn Davies

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by Martyn Davies

MotorTrend Articles and News

2019 Mazda3 AWD First Drive: All-Weather Sophistication

During our First Drive of the 2019 Mazda3, we praised the car’s agile handling and superbly executed interior. Now that we’ve driven the new all-wheel-drive variant, we’re happy to report that the sporty compact car is even better to drive with four-wheel traction. The 2019 Mazda3 AWD handles better in all weather conditions, turning it […]

The post 2019 Mazda3 AWD First Drive: All-Weather Sophistication appeared first on Motortrend.

Refreshing or Revolting: Porsche Cayenne Coupe Vs. The Competition

Fastback SUVs are all about the look, considering they provide no practical benefit over traditional utility vehicles. With their dramatic rooflines, they attract customers who want something a little different. The 2020 Porsche Cayenne Coupe is the latest entry in this growing segment, competing against the BMW X6, Mercedes-Benz GLE Coupe, and the new Audi […]

The post Refreshing or Revolting: Porsche Cayenne Coupe Vs. The Competition appeared first on Motortrend.

New Customer Referral Program Gives Owners a Chance to Win a Tesla Model Y, Roadster

Tesla ended its customer referral program in early February, citing significant costs associated with the offer. Less than two months later, the automaker is announcing a new referral program, and this one works quite differently. Under the new offer, Tesla owners and those they refer get 1,000 miles of free Supercharging. Each referral also enters […]

The post New Customer Referral Program Gives Owners a Chance to Win a Tesla Model Y, Roadster appeared first on Motortrend.

GM Preps Michigan Plant for New Chevrolet EV

General Motors Co confirmed on Friday it will invest $300 million in a suburban Detroit assembly plant, adding 400 jobs to build a new Chevrolet electric vehicle. The largest U.S. automaker has come under heavy criticism from President Donald Trump in recent days over its decision to end production at its Lordstown, Ohio, assembly plant […]

The post GM Preps Michigan Plant for New Chevrolet EV appeared first on Motortrend.

New Toyota GT86 Is Coming, Report Says

There were some rumblings that the Toyota 86 may not return for a second generation, but a new report revives our hopes. Toyota’s European marketing boss has confirmed that the company will indeed build a new GT86, as it’s known in Europe. Matt Harrison told Autocar that the GT86 has been a successful halo model […]

The post New Toyota GT86 Is Coming, Report Says appeared first on Motortrend.


Latest ADM Activity - Click "More" at bottom!

Michael Dearing posted a blog post

The 2017 Toyota Corolla iM

The 2017 Toyota iM is basically the same car as…See More
9 hours ago
Rahul Paul posted a blog post

Some Important reasons why one should install Vehicle Tracking Devices

It is completely a good move to set up vehicle tracking devices for the advantage of your business. In a likely life-threatening condition, a GPS tracker can save lives and can be utilised also to hold your…See More
Bill Wittenmyer posted a video

Freebie Friday: How Do You Stay Motivated?

Bill Wittenmyer shares tips on how dealership personnel can stay motivated in this edition of Freebie Friday.

Andy Church posted a video

Profit By Action Quick Tip: Importance of Up To Date Warranties & Recalls

Andy Church shares why keeping up with warranties and recalls can increase profitability in this Quick Tip.
Scot Eisenfelder posted a video

Razor & Razor Blade Models for Dealerships: Part 1

Affinitiv CEO & Executive Chairman Scot Eisenfelder shares why dealerships should pay attention to the razor and razor blade models for their stores.
Jim Flint posted a blog post

Speed Matters – Consumer Website or Dealer Website Google Ads

Annual announcements are nothing new for Google. If nothing else, Google rolls out new marketing elements, metrics and key…See More
Christie posted a discussion

Best VPN

can any help me that which are Best and Fastest VPNs best who also accept PayPal service, someone recommended this list, I find it quite information but still…See More
Christie posted a blog post

Watching F1 Race and Sports Channels Using VPN Technology

This is one my favorite topic to discuss especially CARS AND SECOND how we can watch our cars sports channel from any part of the world easily. Because many channels are not streaming in many different areas so in this regard I would like to share…See More

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ADM Blog Posts

Don’t play the “Blame Game!”

Posted by Veronica Dunford on March 21, 2019 at 7:30am 0 Comments

It’s not my fault – but it IS my responsibility to fix it! This attitude has served me very well in my career.


All too often we get wrapped up in the finger pointing when in reality all the customer cares about is "Who's going to fix my problem?"


Once we can eliminate…


Takata Strikes Back with a Vengeance

Posted by Chris Miller on March 21, 2019 at 7:00am 0 Comments

I realize that we’re all probably sick of hearing about the Takata airbag recalls. Take a deep breath because it’s not over yet!

As faulty Takata airbags have caused one of the largest recalls in history, endangering millions of lives, most of us assumed that all the makes and models…


Which Car & Truck Segments Showing Price Strength Entering Spring?

Posted by Black Book on March 20, 2019 at 6:30am 1 Comment

New data from Black Book shows the price strength or weakness of certain cars and trucks as we enter spring. According to the data, Full-Size Crossover/SUVs, Full-Size Pickups, Small Pickups, and Full-Size Vans are retaining their values the strongest since February; while Sub-Compact Crossovers, Compact Luxury CUV/SUVs,…



Posted by John Sternal on March 20, 2019 at 8:30am 0 Comments

Chevrolet and Ford Offer Attractive Lease Deals on Many Vehicles, While SUV…


How Did We Do?

Posted by Anne Fleming on March 20, 2019 at 2:29pm 0 Comments

As a part of your toolbox for improving the customer experience and reputation building, reviews are an inexpensive method of ROI. Here are 7 tips to build a review platform that invites women to buy and service their car at your store:

Car dealer reviews are standard today, and more people use them to determine what businesses they will visit…


Daily Drivers: How to Find a Commuter Car Superstar

Posted by Brooke Chaplan on March 19, 2019 at 1:00pm 0 Comments

While sitting in traffic, you may think about the many long hours that you spend behind the wheel each week. Commuters may easily spend 10 hours or more getting back and forth to work each week.

Now that you have decided to upgrade your driving experience by purchasing a…


Auto/Mate Sets Dates for the 2019 National Customer User Summit in Nashville, TN

Posted by Mike Esposito on March 18, 2019 at 5:15am 0 Comments

ALBANY, N.Y. – March 18, 2019 – Auto/Mate Dealership Systems today announced that its 2019 National Customer User Summit will be held Wednesday, October 23 - Friday, October 25 in Nashville, TN.  Additionally, Auto/Mate has issued a call for sponsorships from Open/Mate partners and other industry vendors. The User Summit spans three days and offers Auto/Mate customers the opportunity to network, attend in-depth training…


Who's on Your List?

Posted by Scot Eisenfelder on March 15, 2019 at 7:41am 0 Comments

One of the biggest benefits of an omnichannel marketing strategy is the ability to deliver the right message to the right person at the right time. In this blog, I'm going to focus on the "right person" part of this equation.


If your goal is retention marketing and building customer loyalty, of course it's always best to market to the…


Taking on Tesla: Key Brand Insights To Power Your Sales

Posted by Jeff Giere on March 14, 2019 at 7:30am 0 Comments

Tesla has been dominating the electric vehicle market, but it’s now positioning itself as a top contender in the premium vehicle sector as well. In a recent press release, Tesla touted its Model 3 as the best-selling passenger…


Fundamental Conversion Error

Posted by Jim Flint on March 15, 2019 at 7:27am 0 Comments

A few days ago, I wrote about the Fundamental Attribution Error. It’s when people place the motives for behavior on an individual’s character even though the environment is likely the most important driver




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Best VPN

Started by Christie in Uncategorized or Does Not Fit Into Any Pre-Defined Category on Friday. 0 Replies

can any help me that which are Best and Fastest VPNs best who also accept PayPal service, someone recommended this list, I find it quite information but still looking more information.Continue

Fastest VPN Service Providers List

Started by Christie in Uncategorized or Does Not Fit Into Any Pre-Defined Category on Friday. 0 Replies

can any help me that which are Best and Fastest VPNs best who also accept PayPal service, someone recommended this list, I find it quite information but still looking more information.Continue

What is better--written content or animated videos?

Started by Livina Moris in VIDEO - Multimedia and Video Marketing Related Discussions, including Video SEO, YouTube, Video Email, etc. on Tuesday. 0 Replies

Managing a business that is continuously growing and bringing in more and more traffic is not an easy task. The type of content used here plays a vital role in making the website more effective. A business person must be aware of the trending content which is both engaging and eye-catching for the audience. In simple words, it matters whether your content has pictures or voice tones or it is based entirely on pictures or videos makes a great difference.Where blogging for written content also…Continue

Tags: designer, animator, videos, animations


Started by Nathani Abhishek in HELP WANTED - Human Resources, Job Postings, Career Management, Recruiting and Hiring, Positions Sought, Pay Plans, Anything Hiring or Career Related. Last reply by ramesh s iyer Mar 5. 3 Replies

We specialize in Bank Guarantee lease and sales, there are two types of bank guarantee which are Direct Bank Guarantee and Indirect Bank Guarantee. Its used as Bid Bond, Payment Guarantees, Letter of Indemnity,Guarantee Securing Credit Line, Advance Payment Guarantees, Performance Bond Guarantee E.T.C. Intermediaries/Consultants/Brokers are welcome to bring their clients and are 100% protected. In complete confidence, we will work together for the benefits of all parties involved.If Interested…Continue

It’s the end of the month and now it’s time to crunch the numbers! How do they look? Did you meet your goals?

Started by Doug Loveridge in Uncategorized or Does Not Fit Into Any Pre-Defined Category Mar 2. 0 Replies

Would selling an additional 30-50 vehicles in 30-45 days have an impact on your bottom line?If you are here, reading this article, you like many others are looking for alternative ways to drive more traffic to your dealership. The days of running TV, Radio, and print advertisements and seeing measurable results are pretty much a thing of the past. How do you truly measure your ROI utilizing those mediums? Today, you need to implement new, innovative media solutions to actually go out and pull…Continue

Main SEO Trends 2019

Started by Kevin Lewis in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices. Last reply by Alexander Gricorne Feb 25. 3 Replies

To drive more traffic to your car dealer website, you need to be aware of all the Google updates and trends because Google is the most popular search engine today. Here is the list of the main SEO Trends 2019 compared to trends of 2017. You can see that even after so many updates, the main trends remained of the same importance.Optimization for Mobile DevicesVoice Search OptimizationDense Content…Continue

Tags: 2019, Trends, Trends, Optimization, SEO

How Do Millennials Buy Cars?

Started by Kevin Lewis in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices. Last reply by Alexander Gricorne Feb 25. 1 Reply

Hello everybody!There hasn't been much activity here recently but I still want to share my thoughts with those who keep looking for improvements. The topic that I want to bring up today is the way young adults think when they want to buy a car. Many dealers make one mistake by approaching every customer the same way. It is similar to trying to unlock different doors with the same key. People are different even within one generation, not to mention the inherent differences of…Continue

Searching for Best VPN for Plex

Started by Jimmie Williams in Uncategorized or Does Not Fit Into Any Pre-Defined Category. Last reply by Alexander Gricorne Feb 25. 1 Reply

Hi, My name is Jimmie Williams and I am looking for a plex vpn through which I can access plex as its ban in my region. kindly helpContinue

Most Popular Automotive Marketing Posts of the Past Month 

Google Adsense Digital Advertising Example

Automotive Marketing and Advertising Articles by AutoBlog

ADM Events Posted for Automotive Marketing and Sales Professionals

Sample Assignment Initiates Finance Assignment Help in Australia at Cheapest Rates

Recently, Sample Assignment has announced to initiate its finance assignment help in Australia for university’s students. Sample Assignment is going to be closer to university scholars with its service.

Since 2009, it has been a great journey for Sample Assignment firm. Its branches are already available in countries like USA, UK, Canada, South Africa, United Arab Emirates etc. Now, they have announced that the finance accounting assignment help is going…

Time:March 13, 2019 at 6pm to August 13, 2019 at 7pm
Location:3 Beech Pl, Hallam VIC 3803
Street:3 Beech Pl, Hallam VIC 3803
City/Town:3 Beech Pl, Hallam VIC 3803
Website or Map:https://www.sampleassignment.…
Phone:+61 426 269 706
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Get Economics Assignment Help In Australia at Different Discount Offers

“Students of Australian universities will be happy with the announcement that Sample Assignment is offering online assignment help at different discount offers. This offer is valid only for the limited period”.

Students must understand the importance of assignment in their academic years. These assignments play an important role in increasing overall academic grades. Thus, it becomes important to write assignments as per the need and requirement of the…

Time:February 21, 2019 at 6pm to February 21, 2020 at 7pm
Location:adelaide, Australia
Website or Map:https://www.sampleassignment.…
Phone:+61 426 269 706
Export to Outlook or iCal (.ics)

Buying A Used Car: Your Complete Guide

Purchasing a used car from a dealer or a private individual can sometimes be a hectic task. The following are tips and advice on how you can acquire a second-hand car of your dreams. This comprehensive used car-buying guide is to guide you in the stressful task, of buying used car from both thee dealers and private individuals.

When purchasing used cars Colorado springs, always scout for those cars that…

Time:February 20, 2019 to January 20, 2020
Website or Map:https://www.springsautosearch…
Export to Outlook or iCal (.ics)

Automotive Industry Related Business Events, Conferences, Activities

Here is one of the most complete listings of annual and special automotive, business, marketing, Internet, Technology, and related industry events, conferences, shows, expos, seminars, webinars, and company activities.

AIN Media seeks to find, position, and post every possible event that may impact, influence, and/or affect not only automotive industry companies, associations, and organizations but business, industry, and institutional…

Time:September 23, 2018 to April 30, 2019
Location:Conference Centers
Street:7710 Lake Mead Blvd.
City/Town:Las Vegas
Website or Map:…
Phone:310 265-2225
Export to Outlook or iCal (.ics)

Automotive Events Summary Through October 2018

Upcoming Automotive Events and Conferences
This listing of events is designed to be a resource for car dealers, OEM's, auto industry professionals and suppliers.

June 2018

June 3-5: Digital Marketing Strategies Conference – Napa, CA [LINK]

June 7: Wards Intelligence Outlook Conference – Birmingham, MI […

Time:June 4, 2018 at 6pm to May 31, 2019 at 7pm
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Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

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Top Automotive Marketing Forum Discussions

1. Main SEO Trends 2019

Posted by Kevin Lewis on January 24, 2019


Posted by Nathani Abhishek on September 21, 2016

3. Searching for Best VPN for Plex

Posted by Jimmie Williams on November 19, 2018

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ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Blog Post Featured

Created by Ralph Paglia Jan 16, 2009 at 10:24am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Profile Featured

Created by Ralph Paglia Jan 16, 2009 at 10:18am. Last updated by Ralph Paglia May 10, 2010.

Automotive Marketing News

If at first you can't sell EVs, at least try

It's no small thing to get consumers to understand, let alone embrace, a new and peculiar type of automobile. But a little more good-faith effort would help.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

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