Automotive Digital Marketing ProCom

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Automotive News Videos

'Taxes, Stairsteps and Death' (1/27/15)

AutoNation, Toyota, Nissan execs weigh in on dealer incentives; AM General to build Benz R Class; self-driving 'mini city.'

Audi’s SUV ‘opportunity’ (1/26/15)

Audi sees big chance in U.S. taste for SUVs, Tesla expands range in China; Honda’s new airbag supplier; early Super Bowl ads.

Import Dealers' D.C. Agenda (1/26/15)

CFPB, trade issues on new leader's priority list; the Gen-Y workplace; Toyota sales projection; big hopes for Buick, GMC.

Lessons From the Downturn (1/25/15)

Even in good times, dealers not letting their guard down; eBay on online selling; cheaper gasoline fueling used-car market.

Top 5 Most Popular Automotive Marketing Videos of Past 30 Days

1. Don't Judge a Book By It's Cover

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Top 5 Most Popular Automotive Marketing Photos of Past Month

Big Data... Big Promises... Is It Real?

by Automotive Social Marketing I am hopeful that the time will soon come when as an industry we will embrace Intelligent Lead Routing powered by the same data aggregation (Big Data) algorithms used in a much less efficient manner today by lead scoring systems. ILR combined with lead nurturing has the proven potential to drive long term customer retention, while enhancing the ROI from new business acquisition strategies and campaigns. Imagine that, a system that using intensive training and coaching to show sales pros how to leverage customer communication activities in a manner that recognizes and leverages their own individual strengths to ensure maximum results from each day's efforts. This has always been a people business, and when we optimize process and match the right customer with the right message at the right time and pair that customer with the right sales resource.... We all win.

CarChat24 receives 4th DrivingSales Dealer Satisfaction Award

by Big Tom LaPointe Thank you to our dealers for awarding us Top Chat Provider for the fourth year! We're proud to be a ‪#‎DrivingSales‬" award recipient. CarChat24 Sales VP Jeff Sterns is pictured with Josh Phelon at ‪#‎NADA2015‬. We are honored and humbled to serve our dealer partners. ‪#‎chat‬ ‪#‎dealerchat‬ ‪#‎carchat24‬

Is the glass half empty or half full?

by Manny Luna The purpose of the question is to demonstrate that the situation may be seen in different ways depending on one's point of view. Here's mine. http://vldigitalmarketing.net

Auto Industry Marketing and Advertising News

Mercedes harkens back to tortoise and hare for AMG GT Super Bowl spot

Filed under: , , , , ,

Mercedes-Benz is taking a whimsical approach for its Super Bowl ad this year. The German luxury brand is updating Aesop's classic fable of the race between the tortoise and the hare with help from the 2016 Mercedes-AMG GT S.

Continue reading Mercedes harkens back to tortoise and hare for AMG GT Super Bowl spot

Mercedes harkens back to tortoise and hare for AMG GT Super Bowl spot originally appeared on Autoblog on Tue, 27 Jan 2015 16:30:00 EST. Please see our terms for use of feeds.

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After further review, Millennials like cars after all

Filed under: , , ,

Despite what you may have heard, Millennials actually do like driving. An MTV study examines why Generation Y really is into cars.

Continue reading After further review, Millennials like cars after all

After further review, Millennials like cars after all originally appeared on Autoblog on Tue, 27 Jan 2015 14:30:00 EST. Please see our terms for use of feeds.

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Kia Sorento and Pierce Brosnan make The Perfect Getaway for the Super Bowl

Filed under: , , , ,

Pierce Brosnan puts on a little of his former James Bond persona for Kia's humorous and action-packed Super Bowl ad for the 2016 Sorento. The extended cut of the commercial might be one of the best automotive spots from this year's game released so far.

Continue reading Kia Sorento and Pierce Brosnan make The Perfect Getaway for the Super Bowl

Kia Sorento and Pierce Brosnan make The Perfect Getaway for the Super Bowl originally appeared on Autoblog on Tue, 27 Jan 2015 14:03:00 EST. Please see our terms for use of feeds.

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Learn More About Digital Marketing... Watch the Video Referenced Below!

Latest ADM Activity - Click "More" at bottom!

David Tokarsky is now a member of Automotive Digital Marketing ProCom
4 hours ago
Mike Elliott posted a discussion

U.S. Spies on Millions of Drivers

DEA Uses License-Plate Readers to Build Database for Federal, Local AuthoritiesThe Justice Department has been building a national database to track in real time the movement of vehicles around the U.S., a secret domestic intelligence-gathering program that scans and stores hundreds of millions of records about motorists, according to current and former officials and government documents.The…See More
5 hours ago
Paul Potratz posted a blog post

Can You Process This?

In order to run a successful business you must have a solid process in place. You must reinforce it and make it a habit to avoid internal chaos. On this week's Think Tank Tuesday, learn what you can do to improve your company's process. Your customers will notice.See More
8 hours ago
Crystal Hartwell posted a blog post

Gubagoo Selected as Certified Provider for Dealer.com

West Palm Beach, FL– January 27, 2015 – Gubagoo, the fastest growing chat and website engagement provider for dealerships, today announced that it has been selected as a trusted provider in Dealer.com’s Certified Provider Program.  To qualify as a provider in the program, companies and their products must have proven value, security, efficiency, and return on investment, giving customers added assurance that they are choosing high-quality, complementary software and services.Gubagoo’s ChatSmart…See More
9 hours ago
Hannah Philpott posted a status
"We have Jason Forrest as our guest blogger, discussing How to Dig Deep to Coach Deep & Win Sales From Competitors http://goo.gl/31QRTF"
9 hours ago
Mary Lynch updated their profile
9 hours ago
Lisandra Ramos commented on Lisandra Ramos's blog post What's New in Social Media for 2015?
"Naturally, after posting this today, there was another update boom on social media! Just thought I'd share 4 interesting ones FYI :) 1. Twitter added mobile video capture and group…"
10 hours ago
Eliana Raggio liked Eliana Raggio's event FREE WEBINAR: Ready...Set…Grow Your Fixed Ops with This Digital Gameplan!
10 hours ago
Eliana Raggio posted events
10 hours ago
Eliana Raggio liked Eliana Raggio's event FREE WEBINAR: 5 Processes to Improve Gross & Volume for your Used Car Operation
11 hours ago
Eliana Raggio liked Eliana Raggio's event FREE WEBINAR: The Cold Hard Truth about BDCs…and why you need a BDD
11 hours ago
Jeremy Patterson is now friends with Ralph Paglia and Mike Elliott
12 hours ago
Mike Elliott liked Ashley Mabery's profile
12 hours ago
Mike Elliott liked Ceilia Cravens's profile
12 hours ago
Alexander Lau commented on J.D. Rucker's blog post Why 'Irrelevant' Content on a Dealer's Website is Relevant
"Additionally, unless you have hacked WordPress, the way we have, you had better have a blog system in place that enables for the generation of an RSS Feed. Example: http://baierlchevrolet.com/dealer/baierlchevrolet/blog.xml Feed the robots, the…"
12 hours ago
Lisandra Ramos posted a blog post

What's New in Social Media for 2015?

Social media kicked off the New Year with some interesting updates geared toward increasing content exposure and diversifying communications tools. While some automotive professionals have expressed thatsocial isn’t selling cars, these updates may yet give us hope!So far, here are 2015’s five social media updates your dealership needs to know about:1. …See More
12 hours ago
Alexander Lau commented on J.D. Rucker's blog post Why 'Irrelevant' Content on a Dealer's Website is Relevant
"Although, I probably shouldn't throw in the geolocator, here you go... Just something different than the usual models. Used Cadillac Brougham Review, Timeless Style and Class in…"
13 hours ago
Cory Mosley updated their profile
14 hours ago
Dan Weik (pronounced wick) liked Ralph Paglia's profile
19 hours ago
Dan Weik (pronounced wick) updated their profile
19 hours ago

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ADM Blog Posts

Black Book Used Car Market Report - Ricky Beggs

Posted by Black Book on January 26, 2015 at 12:00pm 0 Comments

Hello and welcome to this week’s edition of the Used Car Market Report from Black Book.

As you can tell we are again recording this market video blog via Skype while on the road. Where has the industry taken us this week? We are coming to you from the exhibition hall floor and the Black Book booth at the 98th annual NADA Convention and Exposition in San Francisco. Unfortunately there is no time to visit nearby Napa Valley or any of the other wineries in the area.



The first part of last week had some of our lender solutions team at the annual AFSA conference, also in San Francisco, and now we are at the ATD and NADA conventions with thousands of franchised dealers and industry…

Continue

Tips For High Volume Car Sales - 20 Free Sales Videos Offer

Posted by Virgil Stanphill on January 26, 2015 at 5:00am 0 Comments

The video promoted preparation and automation as 2 of 5 keys to high volume auto sales.

Towards the end of the video he offers 20 "no strings attached" FREE videos on selling cars.

CarChat24 wins 2015 AWA Automotive Website Award

Posted by Big Tom LaPointe on January 25, 2015 at 12:00pm 0 Comments

The CarChat24 team is proud to announce we have received an Automotive Website Award for Marketing Innovation. The prestigious award was presented in San Francisco on January 22, 2015, as the 2015 National Automotive Dealers Association conference kicked off, and coincides with our fourth DrivingSales award for excellence in chat.

The AWA awards are presented annually just prior to the start of the NADA conference by consulting firm PCG Consulting, Inc., and “recognize the best vendors in automotive digital marketing”, in a variety of categories.

“We are pleased to present CarChat24…

Continue

NADA Convention from a Local San Francisco Perspective

Posted by Ralph Paglia on January 25, 2015 at 12:00am 0 Comments

National Auto Dealers Association convention sweeps into San Francisco with industry on a roll 

  …
Continue

Top Ten Blogs and News for Auto Dealers: January 17 - 23

Posted by Rebecca Kon on January 23, 2015 at 11:55am 0 Comments

There’s been lots of excitement this week as NADA kicks off this weekend, Super Bowl Sunday is getting closer, and the U.S. President just gave his State of the Union Address. In case you missed everything going on this week, ActivEngage put together the Top 10 automotive news articles and blogs just for you! Enjoy!

10. Chrysler exec sees dealerships, operations evolving

Pete Grady is considering satellite stores and getting service operations closer to consumers. Dealers, what are you thoughts on these possible changes to the standard business…

Continue

Can You Translate That For Me?

Posted by Paul Potratz on January 23, 2015 at 11:20am 0 Comments

In this week’s episode of Hard Facts, Samantha uncovers a cost-free way to utilize your bilingual sales staff to reach a broader demographic. Learn how you can implement this strategy at your dealership.

3 Reasons to Take Content Seriously for Better SEO (with Bonus Infographic)

Posted by Timothy Martell on January 23, 2015 at 9:30am 0 Comments

SEO is a complicated practice, especially if you're just starting in 2015. Things have changed a lot in the past 10 years, making it more difficult than ever for small businesses to compete against businesses with large marketing budgets. But as one of the most important parts of a business's digital marketing strategy, you can't ignore SEO.

 

Content is easily one of the best ways for businesses to take control of their rankings and build up authority with Google and other search engines. It's the simplest strategy, but it's also one of the…

Continue

Make Digital Communication a Priority by 2025

Posted by Rebecca Kon on January 21, 2015 at 2:21pm 1 Comment

In a recent report by IBM, “Automotive 2025: Industry without borders”, discusses the future of the automotive industry among OEMs, automotive suppliers, and other auto industry participants. The authors Ben Stanley and Kal Gyimesi ask this question,

 

“How can you form relationships with newer, non-traditional industry participants to provide the digital relationship and customer experience that today’s drivers and passengers demand?”

 

The answer, left open for you to do some soul-searching, has one obvious answer:

Invest in live chat.

Live chat is a proven…

Continue

Why 'Irrelevant' Content on a Dealer's Website is Relevant

Posted by J.D. Rucker on January 21, 2015 at 12:30pm 9 Comments

Once you get over the beauty of the 1970 Dodge Charger in the picture, you might ask yourself, "What does a 45-year-old muscle car have to do with automotive content?"

We've been asked the same type of question multiple times pertaining to content we publish on dealer websites. Sometimes, it's dealers asking. Other times, it's other vendors wondering what we're doing or "tattling" to the dealer about it. The funny part is that when compared to the automotive marketing "gurus" who question it, the dealers tend to understand the philosophy much more quickly than the vendors.

I'm not here to insult anyone. I totally understand why it's hard for many vendors to get, especially the larger ones who have mechanized content, search, and social strategies. The reality is that based upon…

Continue

Chat Success – JUST DO IT!

Posted by Big Tom LaPointe on January 20, 2015 at 8:30pm 0 Comments

Some people want it to happen,

some wish it would happen,

others make it happen.
~ Michael Jordan

Anybody with even a passing interest in sports in the 80’s and 90’s has vivid memories of basketball legend Michael Jordan defying gravity to fly through the air and slam dunk a basketball. Again, and again, and again. The man was virtually synonymous with Nike’s ‘Just Do It’ slogan, because he did. Such was his dominance not only of the game, but of sports branding, that he still pulls in nearly $100 million a year on branded gear.…

Continue

Automotive Thought Leader Journal

Automotive Marketing and Car Dealer News from AutoBlog

Mercedes harkens back to tortoise and hare for AMG GT Super Bowl spot

Filed under: , , , , ,

Mercedes-Benz is taking a whimsical approach for its Super Bowl ad this year. The German luxury brand is updating Aesop's classic fable of the race between the tortoise and the hare with help from the 2016 Mercedes-AMG GT S.

Continue reading Mercedes harkens back to tortoise and hare for AMG GT Super Bowl spot

Mercedes harkens back to tortoise and hare for AMG GT Super Bowl spot originally appeared on Autoblog on Tue, 27 Jan 2015 16:30:00 EST. Please see our terms for use of feeds.

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Google Blog Articles, News and More

Google Fiber is coming to Atlanta, Charlotte, Nashville and Raleigh-Durham

It’s been nearly five years since we offered to build a fiber-optic network in one U.S. city as an experiment — and were met with overwhelming enthusiasm. Now, Google Fiber is live in Kansas City, Provo and Austin, and we've started to see how gigabit Internet, with speeds up to 100 times faster than today’s basic broadband, can transform cities. It can give them new platforms for economic development and new ways of using technology to improve life for their citizens. And, around the country, it seems to be catching on.

Check out the Kansas City Startup Village and Provo learn-how-to-code hub DevMountain. Take a look at the work of a geneticist whose speedy connection could one day help newborns in intensive care, or how one city's network is connecting a high school classroom to an underwater microscope so students can study oceanic life in the Pacific... from Chattanooga, Tenn. There are many more stories like this—stories about how people are using gigabit internet to spark innovation, inspire creativity, and collaborate in ways they simply couldn't before. And we want to see even more.

So, today, we’re happy to announce that Google Fiber is coming to 18 cities across four new metro areas: Atlanta, Charlotte, Nashville, and Raleigh-Durham. We can’t wait to see what people and businesses across the Southeast U.S. do with gigabit speeds.


Bringing Google Fiber to these cities is a long-term investment. We’ve been working closely with city leaders over the past year on a joint planning process to get their communities ready for Google Fiber—and now the really hard work begins. Our next step is to work with cities to create a detailed map of where we can put our thousands of miles of fiber, using existing infrastructure such as utility poles and underground conduit, and making sure to avoid things like gas and water lines. Then a team of surveyors and engineers will hit the streets to fill in missing details. Once we’re done designing the network (which we expect to wrap up in a few months), we’ll start construction.


We’re also continuing to explore bringing fiber to five additional metro areas—Phoenix, Portland, Salt Lake City, San Antonio and San Jose, and will have updates on these potential Fiber cities later this year.

Today, we aren't the only ones talking about gigabit broadband. From the White House to main street, a chorus of new voices is standing up for speed. Just last week during the State of the Union, the President called for faster networks so that innovators and entrepreneurs can build the next big idea. New research from the Fiber to the Home Council shows gigabit networks are contributing billions of dollars in economic growth. Communities across America are demanding more speed for their own homes and businesses, and we’re going to keep doing our part to help.

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Internet Sales Manager Resources and Blogroll

ADM Professional Community Blogroll:
1. Social Media Optimization 

3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

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Automotive Marketing News

Kia returns to Super Bowl for 6th consecutive year

Kia's 2015 Super Bowl commercial will star Pierce Brosnan parodying his role as James Bond.

Toyota takes early Super Bowl lead

Toyota delivers an emotional punch to the gut with its spot for the 2015 Super Bowl.

Mercedes debuts Super Bowl ad on 'Ellen' show

Mercedes-Benz premiered its Super Bowl ad for the AMG GT sports car -- an edgy take on the fabled tortoise vs. hare race -- on 'The Ellen DeGeneres Show'

BMW Super Bowl ad compares i3 with early Internet

In BMW's Super Bowl spot, the brand is casting its electric i3 hatchback as an ahead-of-its-time concoction that needs some explaining -- just like the Internet back in 1994.

Super Bowl advertisers hype their messages early and often

Building an elaborate pregame hype machine reflects a growing trend among Super Bowl advertisers: To get the most bang for the buck from the biggest advertising event of the year, use social media early and often -- emphasis on "early."

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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