Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

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Automotive Marketing Professional Community (ADMPC) for Car Dealers

Official ADM Hash Tag: #ADMPC

Benefits of ADM Professional Community Membership:

  • Access to exclusive content
  • Publish your own content
  • Download Files for dealer use
  • Comment on articles, videos, Photos and forum posts
  • Start an ADM Group, control membership and topics
  • Network with your peers
  • Direct Assistance from Auto Industry Thought Leaders

Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

Professional Community

AutoDigitalMarketing@Gmail.com

1901 Rio Canyon Ct.
Las Vegas, NV 89128

505-301-6369

Ralph Paglia
Editor-in-Chief

Arnold Tijerina
Editor, Content Marketing 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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ADMPC is the acronym for "Automotive Digital Marketing Professional Community"

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Latest ADM Activity - Click "More" at bottom!

Mike theCarGuy Correra posted a video

The Importance of Understanding Marketing

Account Manager Mike Correra explains why dealers should understand marketing in order to know whether their efforts are effective.
yesterday
Scot Eisenfelder posted a blog post

What’s Your Service Marketing PRO?

If you ask a dealership GM or controller “What’s your marketing per vehicle retail (PVR)?” not only will you get a precise…See More
yesterday
Paul Moran posted a blog post

The Truth About Reviews

These days, consumers usually look at online reviews when deciding not only WHAT they are going to buy, but also WHO to buy…See More
yesterday
Jim Flint posted a blog post

Google Ads Conversion Tools

In this video blog, Jim shows that there's more than one way to get on board the conversion train in Google Ads.See More
Friday

Vendor
Subhodip Das posted a blog post

Top Trends to Seek the Best Content Marketing Services 2019

Content marketing services has grown and developed over the years and seeks to promote a business as a core discipline. To cater to this a mass sector of business ventures hugely depends upon content writing agencies to carry their business forward…See More
Friday
Jeff Giere posted a blog post

Rides on Demand: How Vehicle Subscription Services Could Grow Your Profitability

Over the past few years, subscription services of all types have become increasingly popular with today’s consumers. Big…See More
Thursday
Jeff Glackin commented on Jeff Glackin's blog post Don’t pull the plug on Google Plus just yet
"R.I.P G+ haha"
Wednesday
John Sternal posted a blog post

Swapalease Data: Are Crossovers Not in Demand for Leasing?

Crossovers Not Seeing Growth in Leasing?A year ago, roughly 7.4% of drivers polled said they would shop for a crossover if they needed to go out and lease a vehicle that day. A year later, that number dipped slightly to 7.1%. With all the explosive…See More
Tuesday
Jim Flint posted a blog post

3 Reasons Why Loyalty to Technology is Greater than Loyalty to Cars

Despite efforts to chase down loyalty in the automotive industry -  the path to a repeat purchase is an even tougher feat.…See More
Tuesday
Mike theCarGuy Correra posted a video

The Key to Long Term Success in Sales

Account Manager Mike Correra shares the key to a dealership's long term sales success in this video blog.
Monday
Mary Lvovych posted a blog post

How to Market Automotive Companies – The Expert Approach

Marketing is essential for all kinds of products and services including the automotive companies. These companies need to keep up with the marketing trends to ensure that they reach the audience where they are. Listed here are some of the best…See More
Aug 19
Scot Eisenfelder posted a video

Why the Service Write Up Is Critical

Scot Eisenfelder shares why the service write-up is critical to increased revenue in this video blog.
Aug 16
Jim Flint posted blog posts
Aug 16
Erric Ravi posted blog posts
Aug 16
John Sternal posted blog posts
Aug 15
Veronica Dunford posted a blog post

May Your DMS Be Forever in Your Favor

This is my third and final blog in the series about…See More
Aug 15
Stephen Coambes posted a blog post

The Surprising Effect Charity Work Has on Your Bottom Line

Community involvement has always shown a strong correlation with successful businesses. A study published in Strategic…See More
Aug 15
John Sternal posted blog posts
Aug 14
Simon Morris posted a blog post

Why fuel cards are haves trucking business and the like

The profit margin of trucking business is just too thin, as little as about 5 cents for every dollar spent and the major cost going for fuel purchase, which is the lifeblood for the business. And this is where fleet operators and fleet managers face…See More
Aug 14
Paul Moran posted a blog post

Auto Industry Viral Marketing Innovator Vboost Achieves Milestone of 10 Million Video Views for Auto Dealer Clients

Unique Customercials are organically shared by customers across their social platforms producing a huge viral lift for auto dealersNewport Beach, CA –August 13, 2019– Vboost (www.vboost.com), a viral marketing…See More
Aug 13

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ADM Blog Posts

Email Marketing Optimization

Posted by Ralph Paglia on August 3, 2019 at 9:00am 0 Comments

What is Email Marketing?

 
This is the process of sending out a secure email containing different types of content to a specified list of subscribers. The content served up in this way can be aimed at:
  • Driving traffic to your…
Continue

Responding to Negative Reviews [Examples + Templates]

Posted by Ralph Paglia on August 3, 2019 at 8:00am 0 Comments

With today’s average customer online and connected, every individual has a voice and a platform to share their experiences and opinions of the businesses they engage with — and these perspectives matter.

 

In fact,…

Continue

How Can Your Dealership Win Business from Recall Customers?

Posted by Dan Beres on August 2, 2019 at 8:11am 0 Comments

A recent article in Wards Auto shares results from a study of 6,200 dealerships conducted by analytics company Marchex. According to the survey, dealerships who use active listening techniques and build rapport with customers on the initial calls are the…

Continue

Location Extensions

Posted by Jim Flint on August 2, 2019 at 6:00am 0 Comments

In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses the importance of implementing location extensions to advertising campaigns for more traffic.

Take Control of Your Customer Experience By Breaking Down Your Data Silos

Posted by Doug Van Sach on August 1, 2019 at 7:13am 0 Comments

One of the biggest hurdles dealerships face when attempting to create a personalized experience for every customer is breaking down their data silos. Data silos are common in virtually every auto dealership today. They…

Continue

Influencer Marketing: You Don’t Need an Instagram Model

Posted by Paul Moran on July 30, 2019 at 7:07am 0 Comments

The hottest thing in social media marketing right now is influencer marketing. Businesses continually leverage celebrities to gain exposure and attention. Think about all the dealerships that hire famous athletes, or a YouTube celebrity, to help draw a crowd to their dealership. Sure, it works. That’s why businesses do it. But do they always attract the right…

Continue

It’s a WAR out there—3 Problems that Local Search Group Solves for Automotive Retailers

Posted by Jim Flint on July 30, 2019 at 6:07am 0 Comments

The automotive retail industry is competitive. It’s a war out there and you have to know what your agency can do for you. Three things you know you’re getting when you work with Local Search Group follow—starting with the idea that we can help you win the battles you face on the retail…

Continue

Don’t be Generic in Your Video Marketing

Posted by Timmy D. James on July 26, 2019 at 7:00am 0 Comments

Today's consumers want marketing that is personalized to them. In the past, marketing has always been about broadcasting the same message to everyone. Attempting to catch as many "fish" as possible. That strategy no longer works in today’s modern world of consumer shopping behavior.

 

To truly capture a customer’s attention and win their…

Continue

Omnichannel Service Marketing Yields Better Results

Posted by Scot Eisenfelder on July 26, 2019 at 6:54am 0 Comments

Dealerships aren't always the first place that vehicle owners think of when it's time for service. According to the Cox 2017 Car Buying Journey study, 23% of new vehicle owners and 53% of used vehicle owners did not return for service to the dealership where they purchased the vehicle.

 

To retain more of their sold customers, dealers are…

Continue

Display vs Search

Posted by Jim Flint on July 26, 2019 at 6:00am 0 Comments

In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses two trends - display ad spending and search ad spending – and why today’s technological shifts may help drive your resource allocations.

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ADM Forum

5 Ideas for car dealers FB page

Started by Kevin Lewis in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC) Aug 6. 0 Replies

If you want to promote your inventory using Facebook, do it on  for car dealers or add a Shop section to your Facebook business page and list your vehicles there.Content is an integral part of Facebook business page. So here are 5 great Facebook post ideas for car dealers:1. Industry news, controversial topics, traffic & travel news2. New model releases/arrival3. Meet…Continue

Tags: smm, seo, marketing, facebook

Vehicle Subscriptions: How Many Consumers Are Yet Aware?

Started by Ralph Paglia in FINANCE and INSURANCE - Financial Services, Credit Issues, Using Financing variations to sell cars, the F+I Department, etc.. Last reply by Jonathon Coleman Jul 31. 1 Reply

Netflix for Cars?Most Consumers Unaware of SubscriptionsWith the growing availability of subscriptions for new and used vehicles in the auto industry, Autolist.com wanted to see how aware consumers are of this new ownership model... As it turns out, not very many at all! According to an Autolist survey of 1,428 current car shoppers, 70 percent of consumers have no idea that automakers…Continue

Tags: Unaware, of, Subscriptions, Consumers, Most

Texting Program for media plus marketing

Started by jessica gillard in MOBILE MARKETING - Content and Apps for Mobile Web, Text Messaging (sms), Cell/Smart Phone and Tablet Apps, All Mobile Related. Last reply by Whering71 May 25. 1 Reply

Hey everyoneTexting programs are of great help to do mobile marketing and advertising in todays's world. Its so important for every business to do multi media marketing via mobile text services etc because its the best medium to reach out to the public. There are various mobile marketing agencies that are present, one of the best is media plus marketing, that ensures the best multi media solutions.Have a look at…Continue

Tags: promotion, mobile, company, marketing, multi-media

what is Self-help techniques for self-growth?

Started by Rob in DEALERSHIP MANAGEMENT, MONITORING and REPORTS - Achievements, Milestones, Sales Team and Organizational Leadership Topics, awards or achievements you and your team have earned May 17. 0 Replies

Here is some good news. It is possible to improve people’s lives by removing negative programs from their subconscious minds, which dictate their personality and lives.One very interesting technique that can help to achieve this, is listening to certain sounds and certain music that have the ability to break down negative subconscious material. This will gradually result in the improvement of behavior, the reduction of psychological and physical problems and the…Continue

Tags: skill, personal, growth, improvement, books

Grammarly Content Writing Tool for ADM Members

Started by Ralph Paglia in TOOLS, FILES and TEMPLATE RESOURCES - Share Your Files, Apps, Spreadsheets, Email Templates, Phone Scripts, Letters, Tracking Tools, Links, etc.. Last reply by Sxiphone Apr 27. 4 Replies

Michael from Grammarly writes: "I came across your article on automotivedigitalmarketing.com and I was excited to see that you mentioned Grammarly as a helpful writing tool. Awesome!"  Michael has provided our members with a link to a free version of Grammarly... Here…Continue

Tags: ADM, Members, Tool, Writing, Content

Study Of 1000+ Car Dealers Raises Concerns About Industry’s Lead Handling Issues

Started by Kendra Masters in PROCESS MANAGEMENT- CRM, BDC and lead Management Processes, Emails, Phone Scripts, Facility Design, Tools and Suppliers Apr 9. 0 Replies

Opportunity Max, a Maritz Company, recently completed a program with a major OEM. As part of the program, 1,037 assessments were run on dealerships to identify holes in their lead handling processes.The results were very telling, and point to bigger concerns with the industry as a whole.66% of Dealers Received Failing MarksUtilizing our Customer Engagement Analyses – which seek to reveal gaps in lead handling and customer…Continue

Tags: conversion, email, management, lead, dealership

Main SEO Trends 2019

Started by Kevin Lewis in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices. Last reply by John Aeliya Apr 1. 4 Replies

To drive more traffic to your car dealer website, you need to be aware of all the Google updates and trends because Google is the most popular search engine today. Here is the list of the main SEO Trends 2019 compared to trends of 2017. You can see that even after so many updates, the main trends remained of the same importance.Optimization for Mobile DevicesVoice Search OptimizationDense Content…Continue

Tags: 2019, Trends, Trends, Optimization, SEO

Which e-commerce platform should I join?

Started by Camden Jones in Uncategorized or Does Not Fit Into Any Pre-Defined Category. Last reply by John Aeliya Mar 29. 4 Replies

Hi. I'm a newbie in e-commerce. I want to try to open an online store, but I don't know what to begin. I search and find out some platforms. Big ones are  Shopify, WooCommerce, and BigCommerce. Which should I choose to start? Is there anyone selling on these platforms? Please help!Continue

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ADM Events Posted for Automotive Marketing and Sales Professionals

FREE WEBINAR: How to Get 5-Stars & New Leads

Did you know that nearly half of all consumers are choosing businesses and brands based on online search and reviews. Star-ratings, review responses, and many other factors play a huge role in consumer decision-making. Is your business on its Reputation A-Game? If not, or you aren’t sure, then you simply can't afford to miss this presentation! So put it on your calendar now: Thursday, September 12 - 12 noon Eastern/ 9am pacific. Register at Digital Air Strike.com/webinars



Time:September 12, 2019 from 12pm to 1pm
Location:https://digitalairstrike.com/webinars/How-to-Get-5-Stars-and-New-Leads
Website or Map:https://digitalairstrike.com/…
Export to Outlook or iCal (.ics)

Buying A Used Car: Your Complete Guide

Purchasing a used car from a dealer or a private individual can sometimes be a hectic task. The following are tips and advice on how you can acquire a second-hand car of your dreams. This comprehensive used car-buying guide is to guide you in the stressful task, of buying used car from both thee dealers and private individuals.

When purchasing used cars Colorado springs, always scout for those cars that…



Time:January 17, 2020 to January 18, 2020
Location:Colorado
Website or Map:https://www.springsautosearch…
Export to Outlook or iCal (.ics)

 
 
 

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

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ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Blog Post Featured

Created by Ralph Paglia Jan 16, 2009 at 10:24am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Profile Featured

Created by Ralph Paglia Jan 16, 2009 at 10:18am. Last updated by Ralph Paglia May 10, 2010.

Automotive Marketing News

VW will reveal a new logo at the Frankfurt motor show

The new, more two-dimensional logo will replace one that was introduced in 2000, which featured a three-dimensional surface and was lit from the top left quarter because that look was in vogue at the time. 

Cadillac ad labels 3-row XT6 as 'crew ready'

Cadillac is turning to the brothers who directed "Avengers: Endgame" to promote its newest crossover.

Crosstrek ad feels ?kind of familiar'

Subaru of America's latest commercial aims to promote product longevity with its subcompact crossover.

Take steps to increase dealership foot traffic

By tracking visits, loyalty and crossover, auto brands can devise better ways to get shoppers to visit their stores.

Porsche sheep? That's a fake

Porsche has an in-house team of three "brand protection officers" who confiscated more than 200,000 items worth nearly $70 million last year.

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