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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC
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Ralph Paglia
Editor-in-Chief
Arnold Tijerina
Editor, Content Marketing
Dan Weik
Editor, Reputation Management
Tom Gorham
Editor, From The Trenches
Richard Bustillo
Editor, GM's Perspective
Ken Beam
Editor, Vehicle Presentation Videos
Manny Luna
Editor, Video SEO
Timothy Martell
Editor, Content Marketing
Added by Mike theCarGuy Correra on September 13, 2019
Posted by Ralph Paglia on August 3, 2019 at 9:00am 0 Comments 1 Like
What is Email Marketing?
Posted by Ralph Paglia on August 3, 2019 at 8:00am 0 Comments 1 Like
With today’s average customer online and connected, every individual has a voice and a platform to share their experiences and opinions of the businesses they engage with — and these perspectives matter.
In fact,…
ContinuePosted by Dan Beres on August 2, 2019 at 8:11am 0 Comments 0 Likes
A recent article in Wards Auto shares results from a study of 6,200 dealerships conducted by analytics company Marchex. According to the survey, dealerships who use active listening techniques and build rapport with customers on the initial calls are the…
Posted by Jim Flint on August 2, 2019 at 6:00am 0 Comments 0 Likes
In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses the importance of implementing location extensions to advertising campaigns for more traffic.
Posted by Doug Van Sach on August 1, 2019 at 7:13am 0 Comments 0 Likes
One of the biggest hurdles dealerships face when attempting to create a personalized experience for every customer is breaking down their data silos. Data silos are common in virtually every auto dealership today. They…
Posted by Paul Moran on July 30, 2019 at 7:07am 0 Comments 0 Likes
The hottest thing in social media marketing right now is influencer marketing. Businesses continually leverage celebrities to gain exposure and attention. Think about all the dealerships that hire famous athletes, or a YouTube celebrity, to help draw a crowd to their dealership. Sure, it works. That’s why businesses do it. But do they always attract the right…
Posted by Jim Flint on July 30, 2019 at 6:07am 0 Comments 0 Likes
The automotive retail industry is competitive. It’s a war out there and you have to know what your agency can do for you. Three things you know you’re getting when you work with Local Search Group follow—starting with the idea that we can help you win the battles you face on the retail…
ContinuePosted by Timmy D. James on July 26, 2019 at 7:00am 0 Comments 1 Like
Today's consumers want marketing that is personalized to them. In the past, marketing has always been about broadcasting the same message to everyone. Attempting to catch as many "fish" as possible. That strategy no longer works in today’s modern world of consumer shopping behavior.
To truly capture a customer’s attention and win their…
ContinuePosted by Scot Eisenfelder on July 26, 2019 at 6:54am 0 Comments 0 Likes
Dealerships aren't always the first place that vehicle owners think of when it's time for service. According to the Cox 2017 Car Buying Journey study, 23% of new vehicle owners and 53% of used vehicle owners did not return for service to the dealership where they purchased the vehicle.
To retain more of their sold customers, dealers are…
ContinuePosted by Jim Flint on July 26, 2019 at 6:00am 0 Comments 0 Likes
In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses two trends - display ad spending and search ad spending – and why today’s technological shifts may help drive your resource allocations.
Started by Dwayne Jhonson in AUTO INDUSTRY NEWS - Discussions about Auto Industry, including dealerships, car companies and government, but not about suppliers (see cetegory) Aug 29. 0 Replies 1 Like
What is Electric Vehicle?An electric vehicle, which is also known as an EV, is a vehicle that uses more than one electric motors or traction motors for propulsion. An electric vehicle can be powered through a collector system by electricity from off-vehicle sources or can be self-contained as well. Electrical vehicles are self-contained through electric generators (to convert fuel to electricity), solar panels or a battery. Types of electric vehicles include passenger cars (PC) as well as…Continue
Started by Andrew Qrueed in Uncategorized or Does Not Fit Into Any Pre-Defined Category Aug 26. 0 Replies 0 Likes
How often did you come across the fact that SMS or email was effective? I am sure very often. I want to offer you an excellent service, I will not persuade you and tell you about the pros and cons (I'm not a marketer), but visit atompark.com and I think you You will find many advantages, and the support service can solve many of your problems associated with this. Start here and read more.Continue
Started by Kevin Lewis in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC) Aug 6. 0 Replies 0 Likes
If you want to promote your inventory using Facebook, do it on for car dealers or add a Shop section to your Facebook business page and list your vehicles there.Content is an integral part of Facebook business page. So here are 5 great Facebook post ideas for car dealers:1. Industry news, controversial topics, traffic & travel news2. New model releases/arrival3. Meet…Continue
Started by Ralph Paglia in FINANCE and INSURANCE - Financial Services, Credit Issues, Using Financing variations to sell cars, the F+I Department, etc.. Last reply by Jonathon Coleman Jul 31. 1 Reply 1 Like
Netflix for Cars?Most Consumers Unaware of SubscriptionsWith the growing availability of subscriptions for new and used vehicles in the auto industry, Autolist.com wanted to see how aware consumers are of this new ownership model... As it turns out, not very many at all! According to an Autolist survey of 1,428 current car shoppers, 70 percent of consumers have no idea that automakers…Continue
Tags: Unaware, of, Subscriptions, Consumers, Most
Started by jessica gillard in MOBILE MARKETING - Content and Apps for Mobile Web, Text Messaging (sms), Cell/Smart Phone and Tablet Apps, All Mobile Related. Last reply by Whering71 May 25. 1 Reply 0 Likes
Hey everyoneTexting programs are of great help to do mobile marketing and advertising in todays's world. Its so important for every business to do multi media marketing via mobile text services etc because its the best medium to reach out to the public. There are various mobile marketing agencies that are present, one of the best is media plus marketing, that ensures the best multi media solutions.Have a look at…Continue
Tags: promotion, mobile, company, marketing, multi-media
Started by Rob in DEALERSHIP MANAGEMENT, MONITORING and REPORTS - Achievements, Milestones, Sales Team and Organizational Leadership Topics, awards or achievements you and your team have earned May 17. 0 Replies 0 Likes
Here is some good news. It is possible to improve people’s lives by removing negative programs from their subconscious minds, which dictate their personality and lives.One very interesting technique that can help to achieve this, is listening to certain sounds and certain music that have the ability to break down negative subconscious material. This will gradually result in the improvement of behavior, the reduction of psychological and physical problems and the…Continue
Tags: skill, personal, growth, improvement, books
Started by Ralph Paglia in TOOLS, FILES and TEMPLATE RESOURCES - Share Your Files, Apps, Spreadsheets, Email Templates, Phone Scripts, Letters, Tracking Tools, Links, etc.. Last reply by Sxiphone Apr 27. 4 Replies 1 Like
Michael from Grammarly writes: "I came across your article on automotivedigitalmarketing.com and I was excited to see that you mentioned Grammarly as a helpful writing tool. Awesome!" Michael has provided our members with a link to a free version of Grammarly... Here…Continue
Started by Kendra Masters in PROCESS MANAGEMENT- CRM, BDC and lead Management Processes, Emails, Phone Scripts, Facility Design, Tools and Suppliers Apr 9. 0 Replies 0 Likes
Opportunity Max, a Maritz Company, recently completed a program with a major OEM. As part of the program, 1,037 assessments were run on dealerships to identify holes in their lead handling processes.The results were very telling, and point to bigger concerns with the industry as a whole.66% of Dealers Received Failing MarksUtilizing our Customer Engagement Analyses – which seek to reveal gaps in lead handling and customer…Continue
Tags: conversion, email, management, lead, dealership
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Top 10 Sports Betting Companies in the International Gambling Market 2019Added by Blazho Gjorgiev on September 15, 2019 |
| 2 |
What Dak’s Contract MeansAdded by Jim Flint on September 13, 2019 |
| 3 |
Sanity for Safety Recall MadnessAdded by Jim Leman on September 12, 2019 |
| 4 |
#WittsWiseWords: F&I - Be the Most Obvious ChoiceAdded by Bill Wittenmyer on September 11, 2019 |
| 5 |
First or Fifth? What’s Your FQR?Added by Christine Plunkett on September 11, 2019 |
| 6 |
Spoiled Rotten CustomersAdded by Christine Plunkett on September 12, 2019 |
| 7 |
Auto Loan & Lease Origination Data Through April 2019Added by John Sternal on September 11, 2019 |
| 8 |
Why Buy In is Important When Adopting New TechnologyAdded by Mike theCarGuy Correra on September 13, 2019 |
| 9 |
Use Data to Improve the Customer ExperienceAdded by Courtney Evans on September 13, 2019 |
| 10 |
How automakers are dealing with air quality issuesAdded by Cynthia Madison on September 13, 2019 |
Filed under: Marketing/Advertising,Chevrolet,GM,Coupe,Performance
Continue reading See how Chevy mounted a 2020 Corvette on a Little Caesars Arena wall
See how Chevy mounted a 2020 Corvette on a Little Caesars Arena wall originally appeared on Autoblog on Wed, 11 Sep 2019 12:55:00 EDT. Please see our terms for use of feeds.
Permalink | Email this | CommentsFiled under: Etc.,Marketing/Advertising,Ford,Car Buying,Car Dealers
Continue reading Ford to open Smart Lab satellite dealership in a U.S. mall this year
Ford to open Smart Lab satellite dealership in a U.S. mall this year originally appeared on Autoblog on Fri, 9 Aug 2019 09:59:00 EDT. Please see our terms for use of feeds.
Permalink | Email this | CommentsFiled under: Government/Legal,Marketing/Advertising,Ford,Truck,Off-Road,Performance
Continue reading Ford files to trademark Bronco Outer Banks, Bronco Big Bend, and Wildtrak
Ford files to trademark Bronco Outer Banks, Bronco Big Bend, and Wildtrak originally appeared on Autoblog on Wed, 31 Jul 2019 10:30:00 EDT. Please see our terms for use of feeds.
Permalink | Email this | Comments50% of sales and service customers say the speed at which a dealership responded to their inquiry impacted their decision to purchase with them over others. So why are you leaving your responses to chance?
Join our free webinar and get actionable tips to respond better and faster to leads.
Presenters: Mike Erb, Business Development Executive at Digital Air Strike and Connor Miesel, Product Manager at Digital Air Strike.
Join three successful automotive veterans as they discuss proven digital retailing strategies. Attendees of this fascinating presentation will also learn:
- The digital retailing strategies you should be using and the pitfalls you need to avoid
- The adoption and process problems these dealers solved with real world examples from their stores
- How they built new technology when they couldn’t find tools to help them successfully…
Purchasing a used car from a dealer or a private individual can sometimes be a hectic task. The following are tips and advice on how you can acquire a second-hand car of your dreams. This comprehensive used car-buying guide is to guide you in the stressful task, of buying used car from both thee dealers and private individuals.
When purchasing used cars Colorado springs, always scout for those cars that…
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Automotive Digital Marketing
Please use the "Sign Up" link above to complete your registration form and become a member of the industry's leading Automotive Marketing and Internet Sales Professional Community. ADM members have access to resources, connections and private events that provide them with a competitive advantage.
Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.
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September 19, 2019 from 12pm to 1pm – https://digitalairstrike.com/Top-Dealers-Share-Their-Proven-Digital-Retailing-Strategies
0 Comments 1 LikeOctober 10, 2019 from 12pm to 1pm – https://digitalairstrike.com/webinars/top-tips-to-responding-better-and-faster
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Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.
Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.
Created by Ralph Paglia Jan 16, 2009 at 10:24am. Last updated by Ralph Paglia May 10, 2010.
Created by Ralph Paglia Jan 16, 2009 at 10:18am. Last updated by Ralph Paglia May 10, 2010.
Added by Blazho Gjorgiev on September 15, 2019
Added by Kara Masterson on September 13, 2019
Added by Mike theCarGuy Correra on September 13, 2019
Buick is trying to shake its old image, using HBO, social media, streaming and other devices to attract a younger audience.
Jeep's "Songland" venture was an opportunity to rewrite the rules of product placement, according to Fiat Chrysler Automobiles' global marketing chief Olivier Francois.
The new ad, directed by award-winning director Johan Renck, whose credits include "Breaking Bad" and "The Walking Dead," features actor Matthew McConaughey in a "surreal" setting.
Ford Motor Co. is hoping the sex appeal of an electric model invoking the performance of the Mustang muscle car and a battery-powered F-150 pickup will trickle down to other models.
VW will unveil the core brand’s electric-powered ID.3, the first model in an unprecedented $33 billion push to make battery-powered vehicles for the masses.
© 2019 Created by Ralph Paglia.
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