Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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2701 N. Rainbow Blvd.
Unit 2202
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505-301-6369

Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Automotive News Videos

Chevy's Chance to Score? (1/30/15)

Stein: Super Bowl means a big opportunity - and stuff; boosting female representation in dealerships; Ford's currency gripe.

Recall Clips Honda Profit (1/30/15)

Forecast lowered amid Takata crisis, Toyota-BMW Mini?; how GM surprised Ally; FCA plans Bowl ads; Volvo's 'interception'.

A Green-Car Dilemma (1/29/15)

Buyers not adopting tech quickly as expected, Ford boss says; driver deaths decline; avoiding 'bubble' trouble; Nissan teases ad.

Ford Profit Down 56% in '14 (1/29/15)

Vehicle rollouts cut earnings in 'solid yet challenging year'; GM won't extend deadline; Nissan carries a torch; Ford truck bash.

Sizzling U.S. Sales Forecast (1/28/15)

D3 projected to post double-digit gains in Jan.; GM, Ally vie for F&I; Kia's 'Unexpected' ad; N.A. fuels FCA; Ford, Nissan recalls.

Top 5 Most Popular Automotive Marketing Videos of Past 30 Days

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Learn More About Digital Marketing... Watch the Video Referenced Below!

Latest ADM Activity - Click "More" at bottom!

Paul Potratz posted a blog post

Let's Get Personal

There are a variety of ways in which you can personalize your direct mail pieces to fit your customers' wants and needs. In this week’s episode of Hard Facts, Samantha will explain how highly targeting your mail pieces and using variable data can increase ROI.See More
25 minutes ago
Big Tom LaPointe is now friends with Tim J. Pyle and Manny Luna
2 hours ago
Timothy Martell commented on Timothy Martell's blog post 4 Digital Marketing Tasks You Need to Automate NOW
"Thanks Tom!"
2 hours ago
CDK Global posted an event
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The New Keys to Closing Your Most Profitable Customers at http://hubs.ly/y0tT3h0

January 30, 2015 from 6pm to 7pm
There's a reason Amazon, Netflix & Google use sophisticated targeting technologies to manage their audiences & offer personalized shopping experiences. Simply put, it works. Join CDK Performance Improvement Consultant Rob Campbell to see how your dealership can make real-time investments in your most profitable audiences and harness the power of personalization to close more of your customers.Together we’ll determine how to:Identify your audience in real-time and align your targeting…See More
2 hours ago
Big Tom LaPointe liked Timothy Martell's blog post 4 Digital Marketing Tasks You Need to Automate NOW
3 hours ago
Big Tom LaPointe commented on Timothy Martell's blog post 4 Digital Marketing Tasks You Need to Automate NOW
"awesome resource for dealers and ANY business"
3 hours ago
Big Tom LaPointe shared their blog post on Google +1
3 hours ago
Timothy Martell posted a blog post

4 Digital Marketing Tasks You Need to Automate NOW

Digital marketing can be extremely tedious when you add up the time that many tasks take to complete. On top of big projects like audits, copywriting, and promotional work, smaller tasks can add stress to days otherwise occupied by fulfilling work. Finding ways to get tedious tasks done faster, such as using…See More
6 hours ago
Jeff Glackin liked Mark Tewart's blog post Automotive Sales Training - What Business Are You In
8 hours ago
David Tokarsky is now friends with Mike Elliott and Ralph Paglia
8 hours ago
Bobby commented on Bobby's group Inspiration-Motivation Quotes
"LOYALTY IS A RARITY"
15 hours ago
Bobby commented on Bobby's group Inspiration-Motivation Quotes
"I alone is a maybe. Together, I'm positively sure we can!~"
15 hours ago
Bobby posted photos
17 hours ago
Mike Elliott liked tony croose's profile
21 hours ago
Mike Elliott liked Brent Bissell's profile
21 hours ago
Mike Elliott liked Jeremy Patterson's profile
21 hours ago
Rebecca Kon joined Ketty Colom's group
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Managed Live Chat

This group was created to discuss the benefits of adding live chat to your dealership's website. See More
yesterday
Hannah Philpott posted a status
"The Simple Secret to #SocialMedia Success from @sociallittleman, guest blogging for @autosuccess"
yesterday
Ryan Gerardi updated their profile
yesterday
Alexander Lau commented on J.D. Rucker's blog post Why 'Irrelevant' Content on a Dealer's Website is Relevant
"Still holds true What are 10 Addictive Types of Content? http://www.jeffbullas.com/2011/11/08/what-are-10-addictive-types-of-content"
yesterday

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ADM Blog Posts

Black Book Used Car Market Report - Ricky Beggs

Posted by Black Book on January 26, 2015 at 12:00pm 0 Comments

Hello and welcome to this week’s edition of the Used Car Market Report from Black Book.

As you can tell we are again recording this market video blog via Skype while on the road. Where has the industry taken us this week? We are coming to you from the exhibition hall floor and the Black Book booth at the 98th annual NADA Convention and Exposition in San Francisco. Unfortunately there is no time to visit nearby Napa Valley or any of the other wineries in the area.



The first part of last week had some of our lender solutions team at the annual AFSA conference, also in San Francisco, and now we are at the ATD and NADA conventions with thousands of franchised dealers and industry…

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Tips For High Volume Car Sales - 20 Free Sales Videos Offer

Posted by Virgil Stanphill on January 26, 2015 at 5:00am 0 Comments

The video promoted preparation and automation as 2 of 5 keys to high volume auto sales.

Towards the end of the video he offers 20 "no strings attached" FREE videos on selling cars.

CarChat24 wins 2015 AWA Automotive Website Award

Posted by Big Tom LaPointe on January 25, 2015 at 12:00pm 0 Comments

The CarChat24 team is proud to announce we have received an Automotive Website Award for Marketing Innovation. The prestigious award was presented in San Francisco on January 22, 2015, as the 2015 National Automotive Dealers Association conference kicked off, and coincides with our fourth DrivingSales award for excellence in chat.

The AWA awards are presented annually just prior to the start of the NADA conference by consulting firm PCG Consulting, Inc., and “recognize the best vendors in automotive digital marketing”, in a variety of categories.

“We are pleased to present CarChat24…

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NADA Convention from a Local San Francisco Perspective

Posted by Ralph Paglia on January 25, 2015 at 12:00am 0 Comments

National Auto Dealers Association convention sweeps into San Francisco with industry on a roll 

  …
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Top Ten Blogs and News for Auto Dealers: January 17 - 23

Posted by Rebecca Kon on January 23, 2015 at 11:55am 0 Comments

There’s been lots of excitement this week as NADA kicks off this weekend, Super Bowl Sunday is getting closer, and the U.S. President just gave his State of the Union Address. In case you missed everything going on this week, ActivEngage put together the Top 10 automotive news articles and blogs just for you! Enjoy!

10. Chrysler exec sees dealerships, operations evolving

Pete Grady is considering satellite stores and getting service operations closer to consumers. Dealers, what are you thoughts on these possible changes to the standard business…

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Can You Translate That For Me?

Posted by Paul Potratz on January 23, 2015 at 11:20am 0 Comments

In this week’s episode of Hard Facts, Samantha uncovers a cost-free way to utilize your bilingual sales staff to reach a broader demographic. Learn how you can implement this strategy at your dealership.

3 Reasons to Take Content Seriously for Better SEO (with Bonus Infographic)

Posted by Timothy Martell on January 23, 2015 at 9:30am 0 Comments

SEO is a complicated practice, especially if you're just starting in 2015. Things have changed a lot in the past 10 years, making it more difficult than ever for small businesses to compete against businesses with large marketing budgets. But as one of the most important parts of a business's digital marketing strategy, you can't ignore SEO.

 

Content is easily one of the best ways for businesses to take control of their rankings and build up authority with Google and other search engines. It's the simplest strategy, but it's also one of the…

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Make Digital Communication a Priority by 2025

Posted by Rebecca Kon on January 21, 2015 at 2:21pm 1 Comment

In a recent report by IBM, “Automotive 2025: Industry without borders”, discusses the future of the automotive industry among OEMs, automotive suppliers, and other auto industry participants. The authors Ben Stanley and Kal Gyimesi ask this question,

 

“How can you form relationships with newer, non-traditional industry participants to provide the digital relationship and customer experience that today’s drivers and passengers demand?”

 

The answer, left open for you to do some soul-searching, has one obvious answer:

Invest in live chat.

Live chat is a proven…

Continue

Why 'Irrelevant' Content on a Dealer's Website is Relevant

Posted by J.D. Rucker on January 21, 2015 at 12:30pm 10 Comments

Once you get over the beauty of the 1970 Dodge Charger in the picture, you might ask yourself, "What does a 45-year-old muscle car have to do with automotive content?"

We've been asked the same type of question multiple times pertaining to content we publish on dealer websites. Sometimes, it's dealers asking. Other times, it's other vendors wondering what we're doing or "tattling" to the dealer about it. The funny part is that when compared to the automotive marketing "gurus" who question it, the dealers tend to understand the philosophy much more quickly than the vendors.

I'm not here to insult anyone. I totally understand why it's hard for many vendors to get, especially the larger ones who have mechanized content, search, and social strategies. The reality is that based upon…

Continue

Chat Success – JUST DO IT!

Posted by Big Tom LaPointe on January 20, 2015 at 8:30pm 0 Comments

Some people want it to happen,

some wish it would happen,

others make it happen.
~ Michael Jordan

Anybody with even a passing interest in sports in the 80’s and 90’s has vivid memories of basketball legend Michael Jordan defying gravity to fly through the air and slam dunk a basketball. Again, and again, and again. The man was virtually synonymous with Nike’s ‘Just Do It’ slogan, because he did. Such was his dominance not only of the game, but of sports branding, that he still pulls in nearly $100 million a year on branded gear.…

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3. Dealership Website SEO

Posted by Kim Essenmacher on February 15, 2014

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Internet Sales Manager Resources and Blogroll

ADM Professional Community Blogroll:
1. Social Media Optimization 

3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

7. Toyota Community

8. Kia Community 

9. Toyota Social Media

10. Social Media Marketing 

11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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Automotive Marketing News

Millennials will grow to 25% of U.S. market in 2015, TrueCar says

Millennials will become a serious force in the US car market in 2015, TrueCar said in a new report this week. The car-buying site estimates that the group will purchase 4.

Fiat Chrysler to air 3 Super Bowl ads

Fiat Chrysler says it will air three Super Bowl commercials during Sunday's game. The first ad is slated to air as the first commercial after the two-minute warning in the second quarter.

Volvo's interception not likely to win the game

Volvo wants some of the attention the big boys with fat wallets will get during the Super Bowl.

Nissan teases Super Bowl ad; full reveal will wait until big game

Nissan is using a dreary Harry Chapin song as the backdrop for its Super Bowl ad, but the overall message won't be seen until the game on Sunday. The automaker unveiled a 10-second teaser today featuring Chapin's song 'Cat's in the Cradle.

Kia returns to Super Bowl for 6th consecutive year

Kia's 2015 Super Bowl commercial will star Pierce Brosnan parodying his role as James Bond.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

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