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Added by Subi Ghosh on October 19, 2014
Added by Timmy D. James on October 6, 2014
Added by Joseph Little on August 5, 2011
Added by J.D. Rucker on September 19, 2014
A sexy mobile advertisement featuring a woman's breasts is being blamed for causing over 500 car crashes in one day. The larger-than-life inadvertent distracted driving ads were plastered on no fewer than 30 trucks spread across Moscow's roads.
The larger-than-life ads were plastered on no fewer than 30 trucks spread across Moscow's roads.
Added by J.D. Rucker on September 28, 2014
Posted by Tyson Madliger on September 29, 2014
Added by Jeffery Sterns on September 28, 2014
November 11, 2014 at 8am to November 13, 2014 at 12:30pm at Atlanta Buckhead Marriott Hotel and Conference Center
Organized By: James A. Ziegler
Added by Subi Ghosh on October 8, 2014
Added by J.D. Rucker on September 26, 2014
Added by Lisandra Ramos on October 1, 2014
Added by CDK Global on October 15, 2014
Added by Stan Sher on September 30, 2014
Added by CDK Global on October 23, 2014
Started by Tyson Madliger in AUTO INDUSTRY NEWS - Discussions about Auto Industry, including dealerships, car companies and government, but not about suppliers (see cetegory). Last reply by Mike Elliott Oct 17. 5 Replies 4 Likes
Started by Mike Elliott in Uncategorized or Does Not Fit Into Any Pre-Defined Category Oct 17. 0 Replies 2 Likes
Started by Mike Elliott in Uncategorized or Does Not Fit Into Any Pre-Defined Category Oct 16. 0 Replies 0 Likes
Started by Michal Ann Benedict Enders in HELP WANTED - Human Resources, Job Postings, Career Management, Recruiting and Hiring, Positions Sought, Pay Plans, Anything Hiring or Career Related Oct 8. 0 Replies 0 Likes
Started by Sarah Draley-Davis in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic. Last reply by Alexander Lau Oct 7. 40 Replies 0 Likes
Started by Ralph Paglia in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices. Last reply by Alexander Lau Oct 7. 22 Replies 0 Likes
Started by Mike Elliott in Uncategorized or Does Not Fit Into Any Pre-Defined Category Oct 5. 0 Replies 0 Likes
Happy Friday, Car Dealers! We have some great automotive news articles and blogs to share with you this week! Make sure to read them all to stay smart about what’s happening in the auto industry and how you can transform your dealership to keep up in today’s market.
The best marketing sends a message to the right shopper at the right time. Some automakers like Honda are taking this message to heart and trying out more targeted, direct-response advertising. Find out how it’s working out for them in this article by Adweek!…Continue
If you've spent any time on the marketing side of your dealership, you know how valuable organic search traffic is. But in order to receive a large amount of search traffic, you need to rank for a variety of different keywords, which means having a properly-optimized website, high-quality content, and inbound links from authoritative sites.
Now, on the desktop side, there have been plenty of studies that prove that the #1 organic result on Google receives the brunt of the clicks. As Google users become more familiar with searching for information online, and Google updates its algorithm to provide better overall results, though, the number of people who…Continue
It got me thinking about today’s post and how lead generation can be the equivalent to your online at-bat. So taking Yogi’s wisdom into consideration, what are some website elements where you have the opportunity to hit a home run if your timing is right?
Getting your online shoppers’ information on a lead form is tricky. Understanding that many of your shoppers are concerned about privacy -- how can you proceed?
I’ll start with a don’t -- don’t put lead forms on your dealership’s…Continue
No matter what business you patronize, there is a good chance that it is offering some sort of loyalty incentive. In fact, many argue that loyalty programs are so prevalent nowadays that they are losing some of the initial qualities that attracted consumers to them back some 45 years ago. Namely, that feeling of being treated special in exchange for the customer’s ongoing business and continued loyalty. Today, some loyalty programs choose not to even offer rewards. Instead they just provide the concept of receiving lower prices. Many grocery store chains have the regular price and then a loyalty…Continue
Sure there are the typical, "have to check with my spouse," and "have to pick up my kids at their soccer game." Then there are the more atypical reasons: "I have a dentist appointment," or "My mother-in-law's in town." If it's one of the latter, warning bells should be ringing. Who would rather go to a dentist appointment or visit with their mother-in-law than buy a car?
According to AutoLoop Engage's call center statistics, only three percent of customers who leave without purchasing give the salesperson the real reason. Our agents have connected and engaged with thousands of unsold…Continue
Think about the last time you visited a business such as McDonald’s, Target, or a 7-11. Now, think about the store itself – did you select the store because of convenience, or because you were dedicated to a specific location? Sometimes the answer is both, but more often than not, like most consumers, you are making the choice based on convenience. Either way, your decision was likely based on the brand or company name and not the individual business or the people that work behind its doors.
Will a customer repeatedly choose your dealership for sales, service or your collision center because of who you are and the people on your team? Does your dealership name stand out in the minds of consumers? Or will they choose…
Compared to even ten years ago, it seems that everyone is in a rush to get something done fast and with as little inconvenience as possible. The reality is - people have less time, which means they demand more of businesses, including your dealership.
In today’s hurried environment, it’s imperative that your staff be on their toes to not just make a good impression, but also perform their best in every opportunity afterwards. With customers making fast decisions, one of their first could be to take their business elsewhere if the level of service is not meeting their expectations. The expectations customers have for businesses to provide stellar…Continue
While I love to be active myself, I certainly could not call myself a big fan of watching and keeping up with sports. It seems, however, that you cannot turn on a television, read a newspaper or use any social media recently without hearing about continuous misdeeds and wrongdoings of NFL players. I’m sure that you’ve seen them as well. So this is not designed to rehash, recap or discuss any of these controversies. Much of the attention and negative PR has been directed towards those players involved, as well as the NFL itself, as can be expected. Due to the ongoing controversy, sponsors have distanced themselves and some have even disassociated themselves with the league. One sponsor, however, seems to be taking a slightly different approach to the controversy… Verizon.
Let’s face it.…Continue
In our blog post about the two ways dealers can increase leads, I talked about the differences between driving more traffic as a strategy versus improving your websites ability to generate leads from the traffic it's already getting. This is on our blog and obviously I'm going to lean towards our own expertise when posting to my website, but here I'd like to point out the obvious: you don't have to choose one or the other.
Why can't we have both?
When I was a sales manager, I would hear about how this advertising campaign brought in weaker traffic or that campaign brought in too little traffic. We were always searching for the goose that would lay the golden egg - better foot…Continue