Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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Automotive Marketing Professional Community Serves Car Dealers

Official ADM Hash Tag: #ADMPC

Benefits of ADM Professional Community Membership:

  • Access to exclusive content
  • Publish your own content
  • Download Files for Editing and use in your dealership
  • Comment on articles, videos, charts and forum posts
  • Start an ADM Group, control who becomes a member
  • Access to Special Pages
  • Receive notifications on your favorite topics
  • Network with peers and use their content
  • Participation in contests and see survey results
  • Make requests to ADM Editors and Industry Thought Leaders
  • Personal Assistance from ADM Community Leaders

Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

Professional Community

AutoDigitalMarketing@Gmail.com

2701 N. Rainbow Blvd.
Unit 2202
Las Vegas, NV 89108
505-301-6369

Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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by Diyana Lobo

Blog Posts and Story Telling

by Ralph Paglia Blog Posts and Story Telling

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by Ralph Paglia Digital Marketing Wordcloud

Pinterest Fastest Growing Social Network

by Ralph Paglia Pinterest Fastest Growing Social Network in 2014

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Learn More About Digital Marketing... Watch the Video Referenced Below!

Latest ADM Activity - Click "More" at bottom!

Joezy Guest updated their profile
55 minutes ago
Christine Robertson liked Jeff Glackin's blog post Why Social Trumps Search for Paid Inventory Shopper Traffic
6 hours ago
Ralph Paglia's blog post was featured

AutoMarketer Problems Using Social Media Analytics

5 Big Problems with #AutoMarketing Professionals using Social AnalyticsSocial media marketing has grown exponentially over the last few years. New networks, new opportunities, and new tactics seem to pop up…See More
15 hours ago
Cory Mosley posted a video

Cory Mosley - It's Time To Tell The Truth - Work On Yourself Wednesday

Don't be a pretender. This week it's time to look in the mirror and ask... Work On Yourself Wednesday - Season IV, Episode XI Watch more videos on Cory's blo...
20 hours ago
Ralph Paglia posted a blog post

AutoMarketer Problems Using Social Media Analytics

5 Big Problems with #AutoMarketing Professionals using Social AnalyticsSocial media marketing has grown exponentially over the last few years. New networks, new opportunities, and new tactics seem to pop up…See More
21 hours ago
Tom Gorham liked Dana Detrick-Clark's blog post The Difference Between Content Marketing and Digital Marketing and Why You Need Both
yesterday
Ralph Paglia replied to J.D. Rucker's discussion Salesperson Branded Presence: Who's the Best?
"Robert Weisman should package up the services needed to do what he did for himself as "Your Hyundai Guy" and sell the bundle to sales professionals in dealerships."
yesterday
Angel Joana Hall liked Diyana Lobo's blog post Why You Should Consider Buying Pre-Owned GM Vehicles From an Independent GM Dealership
yesterday
Diyana Lobo posted a blog post

Why You Should Consider Buying Pre-Owned GM Vehicles From an Independent GM Dealership

The confusion and intimidations involved in buying a pre-owned car can alleviate remarkably when you are supported by proper information and guidance. And when it comes to finding a reliable source of help, there probably is not a better option than a certified, independent car dealership. If you are planning to invest in a pre-owned GM vehicle in Toronto, a reputed GM dealership is the best source of guidance you can turn to. They work hard not only to ensure that you find the best deal, but…See More
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Dana Detrick-Clark commented on Dana Detrick-Clark's blog post How Major Auto Makers Use Fathers and Daughters to Turn Features into Benefits
"Thank you, Tom!"
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Bradley Paschal posted a blog post

North Texas Volkswagen dealer extends services to residents in Clovis, Lubbock and beyond

Residents in Clovis, N.M. and Lubbock, Texas who are looking for a Volkswagen dealer are sure to find that Street Volkswagen of Amarillo is one of the top options. As there are not many Volkswagen dealerships in the North Texas area,Street Volkswagen continues to be the go-to dealership for those living inTexas, but also for those who reside along the borders of New Mexico and Oklahoma. Photo: …See More
yesterday
Zulma Aguiar was featured
yesterday
Dana Detrick-Clark posted a blog post

The Difference Between Content Marketing and Digital Marketing and Why You Need Both

by Dana Detrick-ClarkWhether you're a high level, seasoned marketing professional within your organization, a beginner learning how to create marketing channels for your new venture, or anyone in between, you're inundated daily with buzzwords that can start to get a little too "gray area" in their…See More
yesterday
Profile IconZulma Aguiar, justin fecteau and Joaquin joined Automotive Digital Marketing ProCom
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Paul Potratz posted a blog post

You Don't Want to Miss This

Join The Content VS Retail Debate! This week on Think Tank Tuesday, Robert Donovan of DOM360 joins me to discuss the importance of both merchandising AND content development. Get inside knowledge on how you can marry the two schools of thought to build a robust and rock-solid marketing strategy.See More
yesterday
Michael Smith and Jonathan Floyd are now friends
yesterday
Jonathan Floyd posted blog posts
yesterday
Black Book posted a blog post

All Car Segments Decline and Pickups Defy Normality

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. As summer picks up steam, so does the depreciation of just about every car segment with the exception of Premium Sporty Cars, which has outperformed the average car for eight straight weeks. Click through to see how cars have accelerated…See More
yesterday

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ADM Blog Posts

AutoMarketer Problems Using Social Media Analytics

Posted by Ralph Paglia on July 1, 2015 at 11:30am 0 Comments

5 Big Problems with #AutoMarketing Professionals using Social Analytics

Screenshot 2015-02-26 12.53.48

Re-post of article written by …

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The Difference Between Content Marketing and Digital Marketing and Why You Need Both

Posted by Dana Detrick-Clark on June 30, 2015 at 1:33pm 0 Comments

by Dana Detrick-Clark

Whether you're a high level, seasoned marketing professional within your organization, a beginner learning how to create marketing channels for your new venture, or anyone in between, you're inundated daily with buzzwords that can start to get a little too "gray area" in their definitions, leaving you confused as to what you really need, and what you don't.

Two such areas of marketing are Content Marketing and Digital Marketing. If you're not personally familiar with either, at first glance, they can seem to be interchangeable. This…

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Your Reputation Your Success

Posted by Jonathan Floyd on June 30, 2015 at 10:00am 0 Comments

According to Wikipedia* Reputation Management is the influencing and/or control of an individual's or business's reputation.

Reputation Management - Do You Know How Your Business Is Perceived? 

To better your business reputation, make sure you follow up with your customers. This is especially the case if your business is larger. You need to make them feel important. Consider following up with them with automated systems you put in place. Get feedback of your services and goods while you do it.

When it comes to dealing with negative content about your brand online, the best defense is a good offense. Any negative feedback is sure to be lost in a sea of positive feedback, so make sure there is plenty of it. Make sure your content is always fresh so that older, negative things fade to the bottom of search pages.

Pay attention to social media forums. Most…

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5 Star Review Videos Why Do You Need Them?

Posted by Jonathan Floyd on June 30, 2015 at 9:30am 0 Comments

Bring on More New Customers

Visitors are 144% more likely to purchase a product after seeing a video.

  • Easier 1st Page Google Ranking

    A web page with video is 53 times more likely to achieve a page one listing on Google.

  • Better Results Than Text

    Videos in search results have a 41% higher click through rate than text results

  • Video Taking Over…

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5 Simple Link Building Strategies for Small Businesses

Posted by Mark Frost on June 30, 2015 at 8:04am 0 Comments

When someone new to digital marketing reads about link building strategies, it’s likely a confusing and stressful experience. The reason is, most people try to complicate the process to sell services by convincing you there’s something proprietary about their methods.

Now, most businesses should consider SEO or link building services if they want to get results, but the cost is something many small businesses simply can’t afford. But instead of just forgoing link building altogether, you need solutions that fit your business, right?

That’s why I’ve put together a list of five simple link building strategies that small businesses can start immediately. So take…

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Your Customers Are Talking To You. Are You Listening?

Posted by Paul Moran on June 30, 2015 at 5:30am 0 Comments

One of the key metrics to look at when gauging the health of your Facebook page is the “People Engaged” metric. This tells you how many of your pages’ fans are interacting with you, as well as those that are interacting but are not fans of your page. The higher that percentage, the more organic reach your posts will achieve. You obviously want people talking about your business, that’s a given. But equally important is that you pay attention to people who are directly interacting with your page. Consumers increasingly use social media to ask questions about products, to get assistance, or to share experiences – both positive and negative. In today’s connected world, these consumers expect you to interact and quickly respond to them.  In their eyes, social media is simply an extension of your customer…

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Why Social Trumps Search for Paid Inventory Shopper Traffic

Posted by Jeff Glackin on June 28, 2015 at 10:30pm 3 Comments

It’s no secret I have never been a huge fan of PPC or Google Adwords. Don’t get me wrong, I feel they have their place but what I have typically struggled with is the lack of transparency in this area of digital marketing. Dealerships have blindly set budgets not even knowing the fees being charged by their vendor or the true results of the campaigns placed on their behalf.

  

After reading this post on the Moz blog, it just dumped fuel on my fire. I recently heard Gary Vaynerchuk call Google Adwords traditional advertising. I love that guy! He recently just shifted two million dollars from Google to Facebook. I am seeing dealerships start to make that same shift. Here’s…

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Make sure your mobile chat is MOBILE: 4 success killers

Posted by Big Tom LaPointe on June 28, 2015 at 3:00am 0 Comments

It sounds simple enough, but are you sure your dealership live chat appears on mobile devices? More and more I talk to dealers who say they are happy with their chat, yet their chat icons do not appear on their shoppers’ mobile devices. And often when they do, the chat windows are the same ones served on desktop computers, so they are oversized and typically extend off the screen.

I understand that website chat is a small part of the marketing picture for dealers, but a high-performing chat can generate as much a fifty percent increase in website contact lead forms, so ensuring it also operates efficiently on mobile devices is critical, with half or more of unique website visits coming in the form of…

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Is it Time to Break the Mold?

Posted by Paul Potratz on June 26, 2015 at 10:57am 0 Comments

Change isn't easy; but what I'm about to share with you is worth the challenge.

Breaking routines isn't easy but change yields long term results. On this week's Hard Facts, Samantha shows you how to shake up your routine and your priorities.

Street Volkswagen of Amarillo Opens on the 5000 block of Soncy Road

Posted by Bradley Paschal on June 26, 2015 at 5:00pm 0 Comments

Amarillo, Texas – Street Volkswagen of Amarillo will move to its new and permanent facility at 8707 Pilgrim Drive the last weekend in June. The dealership has been running business at their temporary location at 2725 S.W. 45th Avenue since August of 2013.

 

Street Volkswagen of Amarillo will move at the end of June from its temporary location to its new state of the art facility on the 5000 block of Soncy Road. The store will be open by July 1 serving Amarillo as a full service dealership with automotive sales, service and parts departments.

The project idea for the new store…

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ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

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Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.

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Internet Sales Manager Resources and Blogroll

ADM Professional Community Blogroll:
1. Social Media Optimization 

3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

7. Toyota Community

8. Kia Community 

9. Toyota Social Media

10. Social Media Marketing 

11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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Automotive Marketing News

Hellcats star in new Dodge image campaign

Dodge is launching an ad campaign this weekend starring the Hellcat trims of the Challenger and Charger, along with the Viper GTS.

Newer Audi, BMW, Subaru models use lots of oil, Consumer Reports survey finds

Newer models from Audi, BMW and Subaru are burning a lot of oil between routine oil changes, according to a consumer survey from Consumer Reports.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

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