Automotive Digital Marketing Professional Community

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Ralph Paglia
Editor-in-Chief

David Johnson
Editor, Social Media

Dan Weik
Editor, Reputation Management

Dr. Elizabeth Archuleta
Voice of the Female Car Buyer

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, General Manager's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

J.D. Rucker
Editor, Social Media SEO

Automotive Social Media Marketing Links and Connections

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Automotive Digital Marketing Videos

2014 VW Jetta Union Co. NJ 07083 - Watch This BEFORE You Buy One!

Added by Ken Beam 0 Comments 2 Likes

Waxahachie, Texas 2014 Chevy Camaro Dealer Prices Maypearl, TX | 2014 Camaro Specials Midlothian, TX

Added by Manny Luna 0 Comments 1 Like

Waxahachie, TX Chevy Dodge Jeep Ram Community Involvement Dallas, TX | Local Community Ennis, TX

Added by Manny Luna 0 Comments 1 Like

Houston Auto Leasing | Lease vs Buy? | Lease Deals in Houston, Texas

Added by Manny Luna 0 Comments 1 Like

Toyota Social Media Knowledge Center Illustration of a Car Buyer's Journey

Added by Manny Luna 0 Comments 1 Like

2014 VW EOS Union Co. NJ 07083 - WAIT! Click This BEFORE You Buy One!

Added by Ken Beam 0 Comments 0 Likes

Coffee Shop Barista - RAB Motors

Added by Craig Lockerd 0 Comments 1 Like

Automotive Service Technicians and Lot Attendants -- RAB Motors

Added by Craig Lockerd 0 Comments 1 Like

Automotive Finance Director -- Kansas City Area Dealership

Added by Craig Lockerd 0 Comments 1 Like

Automotive Sales Manager -- Washington D.C. Area Dealership

Added by Craig Lockerd 0 Comments 1 Like

I believe your my hero..

Added by Manny Luna 0 Comments 1 Like

KonigCo Automotive Marketing Hangout | Special Guest Sean Moffett

Added by Mathew Koenig 0 Comments 0 Likes

Automotive News Videos

Akerson Tackles 'Retro GM' (12/6/13)

CEO grew frustrated by 'confusing' overlap of Chevy, Opel; auto woes in Australia; China boost for Nissan; BMW's art car.

Mustang's Big Moment (12/5/13)

Car is longer, sleeker and destined for world markets; Mulally's FAQ; Honda offers cash to boost sales; unplugging at Toyota?

Chevrolet to Exit Europe (12/5/13)

GM to focus on Opel and Vauxhall, also said to be planning Ally stake sale; '15 Mustang revealed; Sergio's $500 surprise.

Global Aims for Next 'Stang (12/4/13)

Latest version of muscle car set to debut in four countries; '14 Honda Civic sales begin; seeking answers on car cyber security.

November Winners, Losers (12/4/13)

U.S. sales pace rises to pre-recession level; Mitsu slashes EV price; 100 self-driving Volvos; Fiat's nod to Michelangelo.

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String Automotive Provides the Auto Industry's Exclusive Google Analytics Certified Dealer Websites

Top 5 Automotive Marketing Forum Discussions - 30 Days

1. Why the Dealership Selling Method is the LAST thing to change!

Posted by Tom Vann on November 11, 2013

2. The BEST Dealership Web Sites? How do you know which ideas are BEST?

Posted by Tom Vann on December 1, 2013

3. My Dealership took over Google with YouTube!

Posted by Brian Mello on November 18, 2013

4. Can someone explain to me the rationale behind the several websites offered by TK Carsites?

Posted by Kilane Horn on November 16, 2013

5. Should Salespeople Ask for Reviews at the Store?

Posted by J.D. Rucker on November 26, 2013

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Wards Auto Dealer News

Prime Minister Wants GM Holden to Spell Out Oz Future

The automaker dismisses as speculation a broadcast report that it will cease local production in 2016.

New Fuel-Efficient Models Boost November Fuel Economy

The WardsAuto Fuel Economy Index reached 25.0 mpg, rising for the second consecutive month despite falling fuel prices.

10 Ways To Save Lincoln

There’s still time to rescue the brand, and have it retake its rightful share of the luxury market.

Retail Front

Jim Ziegler Proposes 10 Ways To Save Lincoln

The Alpha Dog tells how he would save a brand he loves.

Residence Inn Irvine John Wayne Airport/Orange County Encourages Travelers to Park, Fly With Soon-To-Expire Deal

IRVINE, Calif., Dec.

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Top 5 Most Popular Automotive Marketing Photos of Past Month

Google Says to do what?

by Manny Luna Google Says to do what? Source:http://www.seroundtable.com/

Getting Google Certified to become a Partner Doesn't Make Anyone a Internet Marketing Expert

by Manny Luna Getting Google Certified to become a Partner Doesn't Make Anyone a Internet Marketing Expert

vuboy

by Paul Rushing

Houston TX / Clear Lake TX Bad Credit Car Loans | Auto Financing - Car & Auto Loans

by Manny Luna https://www.dealercreditapp.com/?vid=12657942 Call Now (281) 907-9158 Houston TX / Clear Lake TX Bad Credit Car Loans | Auto Financing - Car & Auto Loans Buying a new or used car or refinancing an existing car loan? Find out how our car and auto loan financing services can help steer you in the right direction. PICK UP THE PHONE NOW to schedule your test drive! We Finance All Types of Credit!(281) 907-9158

The Real Hard Facts About SEO

by Manny Luna Statistics can be a wonderful thing. They can show us information that can guide our decisions and bring us to see things in better focus. They can distract us, taking us down an incorrect path based upon lack of understanding. They can entertain us.- J.D. Rucker Click Here to see Just the Facts and source... About Internet Marketing [Infographic]http://ning.it/1cxEZBl

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Lisa Salabritas posted an event

Webinar: Reputation Marketing: Don’t Let a Good Review Go to Waste at https://www4.gotomeeting.com/register/876973887

December 12, 2013 from 1pm to 2:30pm

You’ve heard of Internet Reputation Management. Move over, it’s time to talk about Reputation Marketing. Sure, you have customer reviews. But what are you doing them? Join Glenn Pasch’s webinar, Reputation Marketing: Don’t Let a Good Review Go to Waste on Thursday December 12 at 1 p.m. to learn how to leverage your customer reviews to amplify your brand with reputation marketing and increase your bottom line.Register now: …See More

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Manny Luna shared their photo on Twitter

Google Says to do what?

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James A. Ziegler commented on James A. Ziegler's blog post CAN LINCOLN SURVIVE ? uh-oh This Got Out Early by Accident....

"CLICK HERE TO READ THE ARTICLE IT'S OUT NOW...."

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The Real Hard Facts About SEO

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James A. Ziegler liked James A. Ziegler's blog post CAN LINCOLN SURVIVE ? uh-oh This Got Out Early by Accident....

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Amanda Ryan and Joshua Pullan joined Ralph Paglia's group

Inventory Marketing for Car Dealers

This group is for all things related to Car Dealers managing and marketing their vehicle inventory...

1 hour ago

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Paul Potratz posted a blog post

'Tis the Season for Service?

This year’s Black Friday chaos and record-breaking Cyber Monday sales created quite the stir around the Potratz lunch table. Sharing pictures of our weekend steals and comparing our shopping lists, my co-workers and I discussed 2013’s…See More

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Manny Luna posted a status

"The employees of the day are in the (wash rack) detail dept! Thank you for working in the cold! We can't do this without you!"

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Mark Tewart posted a blog post

Mark Tewart's Interview with Auto Dealer Live

In case you missed the live broadcast yesterday you can check out the show with @marktewart on U-Stream bit.ly/19lRwWd See More

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0 Comments 1 Like

Rebecca Kon posted a blog post

Top Ten Blogs and News for Auto Dealers: December 2nd-6th

ActivEngage brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the globe. In this weekly edition--GM Drops Chevy in Europe, Keyword “Not Provided” Controversy, and Paul Walker Tribute. 10. …See More

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James A. Ziegler shared their blog post on Google +1

CAN LINCOLN SURVIVE ? uh-oh This Got Out Early by Accident....

2 hours ago

James A. Ziegler posted a blog post

CAN LINCOLN SURVIVE ? uh-oh This Got Out Early by Accident....

CAN THE LINCOLN FRANCHISE SURVIVE? uh-oh! This promo video I cut today accidently got released all over the Twitterverse before the article actually came out. I never dreamed when I put it on YouTube that people would pick it up and re-broadcast it on Social Media. it wasn't until the phone calls started coming in that I realized what had happened. I just spoke with the people at Wards Dealer Business Magazine and we'll have it up on their website ahead of time by this afternoon now the promo…See More

2 hours ago

1 Comment 1 Like

Stan Sher commented on Stan Sher's blog post Automotive Phone Training – Traditional vs. Progressive

"Jamie being that you work for a competitor I would say that you have your own hidden agenda with your response. I welcome it because we are after all in a free country. I agree that no one comes in paying exactly what was discussed on…"

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Brian Riesbeck is now friends with Manny Luna and Ralph Paglia

3 hours ago

Michael Donovan shared Manny Luna's photo on Facebook

The Real Hard Facts About SEO

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The Real Hard Facts About SEO

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The Real Hard Facts About SEO

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Manny Luna posted a photo

Google Says to do what?

Google Says to do what?Source:http://www.seroundtable.com/

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Can someone explain to me the rationale behind the several websites offered by TK Carsites?

Started by Kilane Horn in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices. Last reply by Timothy Martell 23 hours ago. 8 Replies 0 Likes

Automotive Advertising Explained by Borrell Associates - Endorsed by the ADM Professional Community for Research Excellence - No Fees Have Been Paid

The Cocktail of Automotive Advertising Explained from Borrell Associates

ADM Blog Posts

Automotive Phone Training – Traditional vs. Progressive

Posted by Stan Sher on December 2, 2013 at 8:19pm 6 Comments 0 Likes

When is the last time your dealership had a progressive training solution?

Is your dealership handling phone calls just like the “guy” down the street?

For generations automotive professionals have been provided automotive phone training…

Continue

Top 4 Classic SEO Mistakes

Posted by Timothy Martell on December 2, 2013 at 5:30pm 1 Comment 0 Likes

Today I want to share with you another list from the SEO GOAT, Matt Cutts. In a classic webmaster help video on Google's channel, he tackles a very interesting question: "what are the top 4 mistakes that SEOs make?" If you read this blog every day, chances are you aren't making these mistakes, but if you're new to…

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Salerno Duane Commercial Truck Video - Why Buy From Us?

Posted by Jonathan Morales on December 2, 2013 at 3:57pm 0 Comments 0 Likes

The team at Salerno Duane Commercial Truck Center have a large inventory of Ford & Ram commercial trucks for sale in New Jersey. For over 30 years, Craig has been selling commercial trucks throughout the tri-state. He'll even give you his personal email or phone to reach him 24/7.

Learn more here: …

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NJ VW Service with a Smile & NO Appt. necessary! Union Co. NJ`s VW Service Xpress Center is all about your convenience!

Posted by Ken Beam on December 2, 2013 at 3:22pm 0 Comments 0 Likes

.

That`s right! Douglas VW Service Xpress is coming!

Service with a Smile, No Appointment Necessary! Just Come On In!

The the ultimate way to service your VW in Union Co. New Jersey!

Click the image above to learn more about the

Douglas Volkswagen Service Xpress Program! …

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Treat Search, Social, and Content Marketing Strategy as a Living Organism

Posted by J.D. Rucker on December 2, 2013 at 1:59pm 1 Comment 1 Like

The merging of search, social, and content marketing into a single digital marketing strategy has been happening for years. Intuitively, many of us have been guided by this fact to create the type of strategies that bring the disciplines together appropriately. As the evolution of the three reach a tipping…

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4 Recent Social Media PR Disasters and What We Can Learn From Them

Posted by Richard Valenta on December 2, 2013 at 8:30am 0 Comments 0 Likes

Social media can be a powerful tool for connecting with a broad audience, however all that power shouldn't be taken for granted. As these recent public relations disasters show, safeguards must be put into place and precautions need to be taken to ensure your company's social media presence doesn’t backfire…

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Standing Out From The Crowd

Posted by Al Mosher on December 2, 2013 at 8:17am 0 Comments 0 Likes

In his book Customer Satisfaction is Worthless, Customer Loyalty is Priceless, Jeffrey Gitomer poses the question, “If customer satisfaction is at an all-time high, why is customer loyalty at an all-time low?” In the car business we see that play out every day. CSI scores…

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Dealers Advertising on Craigslist to Clean Up Their Act

Posted by Brian Miller on December 2, 2013 at 7:00am 1 Comment 1 Like

The biggest selling point of advertising on Craigslist in the past was also it’s biggest drawback: it was free.

Craigslist’s Cars+Trucks has been littered with ads that, frankly, have little to do with selling a specific vehicle.

Some of the biggest offenders are…

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OfferLogix and TradeMotion Certified by Dealer.com

Posted by Ralph Paglia on December 2, 2013 at 12:36am 0 Comments 1 Like

Dealer.com Welcomes TradeMotion and OfferLogix as Certified Providers

BURLINGTON, Vt., Nov. 14, 2013 /PRNewswire/ -- Dealer.com, a leading provider of marketing and…

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Where Dealership Culture Meets the Bottom Line

Posted by Danny Benites on December 1, 2013 at 6:16pm 0 Comments 0 Likes

Automotive Marketing and Car Dealer News from AutoBlog

Kia K900 flagship to make advertising debut during Super Bowl

Filed under: Budget, Sedan, Marketing/Advertising, Kia, Luxury

Kia is already solidifying its advertising plans for the 2014 Super Bowl, targeting a 30-second spot for its new, rear-drive K900 sedan during during the biggest football game of the year. The cost for this half-minute of air time? $4 million.

Of course, Kia is no stranger to advertising during the Super Bowl, with the Space Babies and Hot Bot ads of last year and the Mr. Sandman spot in 2012. But the stakes with the K900, which see the Korean brand attempting emulate its corporate cousin/bitter rival Hyundai, by moving into the rear-drive luxury space, are far, far greater. After all, Kia's previous Super Bowl ads were all for models in established segments - the K900 is an entering a realm the brand has never played in before.

The Super Bowl spot will be the first exposure to the K900 for many potential buyers, and considering that the South Korean brand is targeting conquest sales, according to the report from AdAge, it's important that it makes a good showing on such a large stage. As for the theme of the ad, there isn't much speculation from the execs this early in the game, according to AdAge. Looks like we'll be waiting until February to find out.

Kia K900 flagship to make advertising debut during Super Bowl originally appeared on Autoblog on Wed, 04 Dec 2013 09:00:00 EST. Please see our terms for use of feeds.

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Social Media Marketing Data and Facts for 2013

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Google Blog Articles, News and More

Join Santa and his elves in the countdown to Christmas Eve

After 11 months soaking up the sun in the tropics, Santa and his elves are back at the North Pole getting ready for Christmas Eve. In addition to making toys, they need to clear the snow off 23 elf homes, candy factories and command centers in Santa’s Village.

Santa's jet-skiing all the way to the North Pole from his tropical vacation

To join in the flurry of preparations for Christmas Eve, visit the Village every day through December 24. You'll have the chance to join the elves as they catapult presents and race with reindeer—and you'll be able to send holiday wishes to friends and family from Santa himself. The elves make a little more progress each day, so be sure to stop by the Village to see the latest.

Come back to Santa's Village every day to see the newest games and scenes

Meanwhile, a team of Google engineers are working hard to track Santa’s sleigh with the most advanced maps and holiday technology available. On December 24, grab some cookies and apple cider and settle down in front of your computer, phone or TV to follow the big guy across the globe with our Santa Tracker. See where Santa’s going, the number of presents he’s delivered, and what he’s thinking throughout the evening.

Keep up the holiday cheer across all of your screens. Once the elves approve, we’ll launch the Google Santa Tracker app for Android in mid-December. Use your phone for on-the-go flight practice with the elves or cozy up near the fireplace with your tablet to follow Santa around the world as he delivers presents Christmas Eve. If you have Chromecast, cast from the Santa Tracker Android app to explore the Village or track his route right from your TV. Or, worried you’ll forget the big day? Download the Chrome extension to count down to Santa’s takeoff while browsing the web for holiday gifts.

Help the elves get ready across all your devices

Download the Chrome extension for easy Santa tracking from your browser

Be sure to come back to Santa’s Village each day to find new ways to celebrate—and from all of us at Google, happy holidays!

Posted by Sandy Russell, Elf Creative Director

(Cross-posted from the Lat Long Blog)

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11. Weed Out Losers and Hire Winners

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Edmunds AutoObserver

Auto Safety Coverage Moves to Edmunds.com

Thank you for your interest in Edmunds.com's coverage and analysis of automotive safety. AutoObserver.com is being integrated into a new area of Edmunds.com. Car safety information now can be found at http://www.edmunds.com/car-safety/. To stay connected via social media as...

Car Technology News Moves to Edmunds.com

Thank you for your interest in Edmunds.com's coverage and analysis of automotive technology. AutoObserver.com is being integrated into a new area of Edmunds.com. Coverage of car technology now can be found at http://www.edmunds.com/car-technology/. To stay connected via social media...

Automotive Green Coverage Moves to Edmunds.com

Thank you for your interest in Edmunds.com's coverage and analysis of green issues related to the auto industry. AutoObserver.com is being integrated into a new area of Edmunds.com. Green coverage now can be found at http://www.edmunds.com/fuel-economy/. To stay connected...

Automaker News Moves to Edmunds.com

Thank you for your interest in Edmunds.com's coverage and analysis of carmakers. AutoObserver.com is being integrated into a new area of Edmunds.com. Coverage of carmakers now can be found at http://www.edmunds.com/industry-center/. To stay connected via social media as well,...

Auto Industry Commentary Moves to Edmunds.com

Thank you for your interest in Edmunds.com's commentary on the automotive industry. AutoObserver.com is being integrated into a new area of Edmunds.com. Commentary now can be found at http://www.edmunds.com/industry-center/commentary/. To stay connected via social media as well, please follow...

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Google Automotive Network Targeted Placement Ads

Headlight Blog Automotive Insights from Razorfish

Three trends influencing the U.S. domestic auto market recovery

As the U.S. economic environment continues to improve and consumers emerge out of the recent period of uncertainty, there are multiple underlying trends automotive companies are facing and should continue to address. U.S. automotive executives should heed the wisdom of Andy Grove, Intel co-founder and former chairman: “Business success contains the seeds of its own [...]

Brave new vehicles

Headlightblog.com interviews Dr. Ralf Herrtwich, head of Group Research & Advanced Engineering Driver Assistance and Chassis Systems at Mercedes-Benz, about the future of autonomous cars. In May 2010 Mercedes-Benz released video and images of its “automated driving” system tests. This test vehicle has a roof-mounted GPS antenna that sends the vehicle’s position data to a [...]

Forget mobile — think multiscreen

This post was excerpted from the Razorfish Outlook Report, Vol. 10. It has been modified in part to make it more relevant for the Headlightblog.com audience. As is the case with many new technologies, consumers are moving faster than brands. They’re already using smartphones and tablet devices in front of the TV to communicate with [...]

Charity: water’s drill rig will tweet and let you track donations by GPS

Every dollar that Charity: water raises in September will directly fund the new rig (all financial support for staff comes from other sources). And in case you want proof, the non-profit will be tracking the rig with GPS.

Defining Engagement Elements: What’s important to consumers when they reach out to your brand

This post was extracted from Liminal, 2011 Razorfish Customer Engagement Report which was recently released by Razorfish. It has been modified in part to make it more relevant for the Headlightblog.com audience. In December 2008 Samir Balwani wrote a blog post about how Scott Monty, the head of social media for Ford Motor Company, stopped [...]

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J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009. The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work. One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps. These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots. They’re quick, which is probably why three OEM iPad apps incorporate them. They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable. Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability. As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment. This shift has impacted almost every automotive brand, including […]

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1	Five Simple Things You Can Do Right Now to Sell More Vehicles Added by Mark Tewart on October 16, 2013
2	Why the Dealership Selling Method is the LAST thing to change! Posted by Tom Vann on November 11, 2013
3	The BEST Dealership Web Sites? How do you know which ideas are BEST? Posted by Tom Vann on December 1, 2013
4	How many Vendors is YOUR DEALERSHIP Paying who are Selling your Customer Data to Other Vendors for Cash? Added by James A. Ziegler on November 23, 2013
5	Your Sales Process is Wrong.......Dead Wrong Added by Al Mosher on November 7, 2013
6	The Dos and Don'ts of Facebook Marketing Added by J.D. Rucker on November 16, 2013
7	What is wrong with OEM Digital Marketing Consulting? This is... Added by Micah Birkholz on November 28, 2013
8	My Dealership took over Google with YouTube! Posted by Brian Mello on November 18, 2013
9	What Can Car Dealers Learn From Red Bull About Content Marketing? Added by Ralph Paglia on November 8, 2013
10	Can someone explain to me the rationale behind the several websites offered by TK Carsites? Posted by Kilane Horn on November 16, 2013

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Learn More About Digital Marketing... Watch the Video Referenced Below!

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Dealer.com Welcomes TradeMotion and OfferLogix as Certified Providers

Automotive Marketing and Car Dealer News from AutoBlog

Social Media Marketing Data and Facts for 2013

Google Blog Articles, News and More

ADM Community Visitor Activity for Current 30 Day Period

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