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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

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Ralph Paglia

Arnold Tijerina
Editor, Content Marketing 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing

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ADMPC is the acronym for "Automotive Digital Marketing Professional Community"

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Lexus Tops Dealer Attitude Survey — Again (12/18/18)

Lexus, Toyota, Subaru, Honda, Porsche take top five spots in NADA dealer attitude survey.

Nissan CEO Seeks Face Time With Top Renault Exec, Report Says (12/18/18)

Nissan CEO seeks face time with top Renault exec, report says | Nissan names new U.S. sales chief | Audi AV unit, Luminar partner | Mazda's production makeover | Subaru's bookworms

Why Ford is Reviving the Ranger in U.S. (12/17/18)

Ford revives Ranger pickup in U.S. after F-150 gets too large, expensive.

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Do you love the color of this car?

by umairaslam Do you love the color of this car?


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Latest ADM Activity - Click "More" at bottom!

Black Book posted a blog post

Car Segment Decline Continues

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. …See More
4 hours ago
sara callahan posted a blog post

If People Buy From People They Like, How Do You Get Them to Like You?

It’s a well-known fact that people buy from people (or companies) they like. There are certainly many different ways to get…See More
7 hours ago
Erik Nachbahr posted a blog post

Should You Upgrade to Microsoft 2019?

Microsoft has released Office 2019, the newest version of its desktop suite of applications that most dealership employees use on a daily basis; including Word, Excel, PowerPoint and Outlook for email. Prior versions of Office that your dealership…See More
8 hours ago
John Sternal posted blog posts
8 hours ago
rosemarry posted a blog post

1990s Mercedes Benz S320 - One more among those super duper condition timeless Mercedes

This is a 1990s W140 series Mercedes Benz S320. The mommy of all over-engineered Mercedes Benz. The factor it is in below is as a result of the problem it is in. It is immaculate. Seriously spotless but one that is still driven on a regular basis.…See More
11 hours ago
Lija Parveen posted a blog post

Are You Going to Buy Your First Car? Then Pay Attention

Tips for People Buying A Car For The First TimeBuying Car for First Time? Confused by seeing so many option or nervous due to lack of knowledge? But most of all you must be excited!…See More
14 hours ago
Rachelle Wilber posted a blog post

Got Squeaky Brakes? 4 Ways to Determine the Cause

Brakes refer to tools that are responsible for the motions that are associated with cars. If you want to pause a car in…See More
Rahul Paul posted blog posts

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How to Protect Your Child From Online Predators

Posted by melissa limaa on December 3, 2018 at 4:30am 0 Comments

Online predators are very common and can be found all over the internet but mostly on social media websites. Teenagers and children are usually the targets of such predators since they’re the most vulnerable and easy to manipulate. It is, therefore, the responsibility of parents to make sure that their child is protected from such people. The following are some things which you can do…


HP Vs. Dell: A Comparison for gaming laptop

Posted by jesuza alex on December 3, 2018 at 8:29am 0 Comments

When you want to buy a new laptop for gaming there are most of the times two names which come up to your mind and that are HP and Dell. These both laptop brands are remarkable in the market and they are high quality and efficient products. There are a lot of…



Posted by Black Book on December 5, 2018 at 6:43am 0 Comments

Driven By Value And Demand, Car Segments See Majority of Increases

Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast solutions, released its Used Vehicle Retention Index for November (116.5), a 0.2% gain from the previous month (116.3), and the Index has now increased for each of the last seven months. Click here to obtain a copy of…


Five Videos Every Service Department Needs

Posted by Timmy D. James on December 5, 2018 at 7:15am 0 Comments

As more dealers turn to fixed ops to grow profits, it's important not to overlook the power of video. Video is a great tool for building customer trust because it allows you to address the perception that dealerships charge too much or try to sell customers unnecessary repairs.


An effective video marketing strategy for your service department…


Jumpstart Metrics: Share of Shopper Interest in GM's Cruze, Volt, Compared with Other Sedans

Posted by John Sternal on November 29, 2018 at 6:00am 0 Comments

It has been reported that GM will be eliminating several passenger cars, including the Chevrolet Volt and Chevrolet Cruze, two compact vehicles that were held up as examples of the automaker's post-bankruptcy revival. The decision comes as Americans are reducing…


Beyond the Postcard: Getting Results with Direct Mail

Posted by Kevin Winter on November 28, 2018 at 7:00am 0 Comments

Have you heard that direct mail is dead? I think it's fair to say that mass mail is dead, but direct mail still has a place in your dealership's marketing strategy.


Quite simply, it's about reach. Most dealerships can reach about 50 percent of their customers…


What Specific Factors Go into Car Insurance?

Posted by Emma Sturgis on November 26, 2018 at 8:30am 0 Comments

There are several factors that play a part in how much your car insurance costs you.

If you’ve ever shopped around for car insurance, you may have seen these factors in action. Here are just a few of the specifics that go into determining your rate for your car…


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Started by Dane Saville in DEALERSHIP TRAINING and CONSULTING SERVICES - In-Dealership Training, Web Learning Tools, Digital Marketing Consultants, BDC Installation Services, DVD Based Learning and Online Webinars Dec 6. 0 Replies

We are nearing the end of the year. It's decision-making time for 2019.Sign up here. Or continue reading for why I truly believe you should let us earn your trust.Our agency offers a free digital analysis. It takes 30 minutes of your time. The worst case scenario is that you have additional insights to help keep your current vendor accountable.Get insights on where you fall against our national…Continue


Started by Sekaran Chelliah Sebastian in HELP WANTED - Human Resources, Job Postings, Career Management, Recruiting and Hiring, Positions Sought, Pay Plans, Anything Hiring or Career Related Nov 29. 0 Replies

GENUINE BANK GUARANTEE (BG), STANDBY LETTER OF CREDIT (SBLC) AND BANK DRAFT FOR LEASE AND SALE AT THE LOWEST RATES AVAILABLE. OTHER FINANCIAL INSTRUMENTS SUCH AS MTN, CD, DLC, PB ARE ALSO AVAILABLE.I am a direct mandate to a Finance and Investment Company who is a premier provider of trade finance and project finance instruments as well as discountable bank instruments;We offer Genuine Bank Guarantees, Standby Letter of Credit, Pre Advice / RWA Messages, Documentary Letters of Credit, Bank…Continue


Started by Nathani Abhishek in HELP WANTED - Human Resources, Job Postings, Career Management, Recruiting and Hiring, Positions Sought, Pay Plans, Anything Hiring or Career Related. Last reply by Sekaran Chelliah Sebastian Nov 29. 1 Reply

We specialize in Bank Guarantee lease and sales, there are two types of bank guarantee which are Direct Bank Guarantee and Indirect Bank Guarantee. Its used as Bid Bond, Payment Guarantees, Letter of Indemnity,Guarantee Securing Credit Line, Advance Payment Guarantees, Performance Bond Guarantee E.T.C. Intermediaries/Consultants/Brokers are welcome to bring their clients and are 100% protected. In complete confidence, we will work together for the benefits of all parties involved.If Interested…Continue

Animation needed for my script

Started by Amanda Meeks in WEBSITE CONTENT - How to Get Visitors to Interact, Engaging Content, Driving Increased Website Visitor-to-Dealer Contact Conversion Rates Nov 29. 0 Replies

I have been working on a script for a 2D animated video and it is almost completed but I am facing issues in the creation of the animation. I do not know how to either pitch my idea to an animation studio or look for the video animation company that could help me with video production. I find it arduous that I have everything aligned but I do not know where to commence with the animation process as that is something I have never done. I would be very thankful if you helped me with this query of…Continue

Can Artificial Intelligence Make Better Logos Than Designers?

Started by Hina Eni in WEBSITE CONTENT - How to Get Visitors to Interact, Engaging Content, Driving Increased Website Visitor-to-Dealer Contact Conversion Rates. Last reply by Amanda Meeks Nov 27. 6 Replies

This era belongs to the artificial intelligence because humans are quickly getting replaced by the computers and algorithms for completing the task. Considering the role of web design agencies in Dubai, they now face the challenges of creating best UI design based websites by using the phenomena of highly effective logos and stickers. The sites designing agencies now deliver the best websites by creating creative logos at…Continue

Tags: company, design, designinig, web

Why collaborate with illustrators for your book?

Started by Amanda Meeks in WEBSITE CONTENT - How to Get Visitors to Interact, Engaging Content, Driving Increased Website Visitor-to-Dealer Contact Conversion Rates Nov 26. 0 Replies

I am a write myself but I did not know that writing a children’s book would become so difficult. Well, children are generally difficult readers and you cannot please them with text alone. They are not like adults, who would suffice by bloated text in books. You have to use illustrations and drawings along with text that is relevant to them. It is an arduous task for many writers but if you look for…Continue

Searching for Best VPN for Plex

Started by Jimmie Williams in Uncategorized or Does Not Fit Into Any Pre-Defined Category Nov 19. 0 Replies

Hi, My name is Jimmie Williams and I am looking for a plex vpn through which I can access plex as its ban in my region. kindly helpContinue

How Can Dealers Effectively Reach Today’s Automotive Shoppers?

Started by Kevin Lewis in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic Nov 16. 0 Replies

Why should you be focusing more on your digital marketing?Let’s start answering this question by looking at the automotive shopper’s persona from Google’s perspective. Who else but the world’s number one search engine can provide the most profound insight into how people shop for something today?The automotive shopper is now different than beforeIt may be stating the obvious, but buying a car is no longer something that people need to visit a dealership for. In addition, more and more people…Continue

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My Assignment Services Launches Constitutional Law Assignment Help as Their New Topic Vertical under Law Section

Posted on: December 14, 2018

With the launch of their new topic vertical as Constitutional law assignment help section, My Assignment Services has become the pioneers of academic solution provider. Many experts say the expected assignment surge rates could reach a 30% level.


With a huge demand in their law assignment writing, My Assignment Services has become the standout player in being able to identify the areas where a student…

Time:December 14, 2018 to December 14, 2019
Location:Sydney, NSW, Australia
Export to Outlook or iCal (.ics)

My Assignment Services Starts To Recruit More Experts in Their Business Report Writing Services Section

Posted On: December 8, 2018


International business consultants and researchers are in demand by My Assignment Services in order to help the students so as to become one of the best business report writing services.


My Assignment Services is on the road of driving out their competitors with their immense marketing and service- base strategy. In reference to their help section for business report writing, they are looking for some…

Time:December 8, 2018 at 6pm to December 8, 2019 at 7pm
Location:Sydney, NSW, Australia
Export to Outlook or iCal (.ics)

Importance of Online Marketing

Marketing is a very broad topic that can cover many aspects of advertising, sales, public relations and promotions. Some people confuse marketing with sales since they are often used in conjunction with one another. These two things are in fact quite different from each other. The marketing deals with getting the service or product into the market, influencing behavior, encouraging sales and promoting it. Sales, on the other hand, are the actual transactions that result in the customer…

Time:December 31, 2018 from 6am to 7pm
Location:N 1st St, Springfield, IL 62702
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Posted by Nathani Abhishek on September 21, 2016

Automotive Marketing News

WPP's Ford ad agency trims workforce in wake of account demotion

GTB, WPP's dedicated Ford ad agency, is reducing its global workforce in the wake of being demoted on the major account. A spokesman said the agency will lay off less than 2 percent of its total global workforce, which numbers about 3,000 people.

Audi's Santa has midlife crisis, sheds pounds to fit into an RS 5

Santa Claus takes on a modern look in a new Audi ad that shows him shedding pounds when he endures a bit of a mid-life crisis after realizing that he can't fit into an RS 5 at his current weight.

Chevy launches year-end employee pricing campaign

Chevrolet has launched a national employee pricing sales campaign on all 2018 and some 2019 models through the end of the year.

Detroit auto show gets June date through 2026

The Detroit auto show, seeking to reinvent itself following decades as a January venue, has committed to seven years with its new June date.

Hyundai gears up for another Super Bowl run

Hyundai will keep its Super Bowl ad run going in 2019, making it the eleventh time in the past 12 years that the brand has advertised during the game.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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