Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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AutoDigitalMarketing@Gmail.com

2701 N. Rainbow Blvd.
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Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Latest ADM Activity - Click "More" at bottom!

Manny Luna commented on J.D. Rucker's blog post Links May Die Someday for SEO, but Not Quite Yet
"Great post J.D. Rucker! Here's a video I would like to share. Is It Possible to Have Good SEO Simply by Having Great Content "
1 hour ago
Manny Luna shared J.D. Rucker's blog post on Google +1
1 hour ago
Manny Luna shared J.D. Rucker's blog post on Twitter
1 hour ago
Manny Luna liked J.D. Rucker's blog post Links May Die Someday for SEO, but Not Quite Yet
1 hour ago
Manny Luna posted a status
"The goal isn't links. The goal is to grow the quantity of interactions to the point where the relationship is real.#SEO #AutoMarketing"
1 hour ago
J.D. Rucker posted a blog post

Links May Die Someday for SEO, but Not Quite Yet

Inbound links still matter. Despite what you may here from SEO gurus around our industry, the power of high-quality, relevant, and natural inbound links to a dealer's website is still apparent. Google's Matt Cutts acknowledged that in the long run, this may not be the case.That day, however, is not today.Google is reportedly…See More
2 hours ago
Eric Hinkle updated their profile
5 hours ago
Big Tom LaPointe shared their blog post on Twitter
8 hours ago
Mike Elliott liked Amy Scott's profile
8 hours ago
Rebecca Kon posted a blog post

The Top Ten Auto News Stories of the Week: October 18 - 24

Happy Friday, Car Dealers! We have some great automotive news articles and blogs to share with you this week! Make sure to read them all to stay smart about what’s happening in the auto industry and how you can transform your dealership to keep up in today’s market.…See More
8 hours ago
Paul Potratz posted a blog post

Is This What You're Looking For?

Give Your Shoppers A ReminderHave you lost shoppers on your website? Sometimes they need a reminder of what they were doing on your website in the first place. A current remarketing tactic will allow you to do just that.On this week's Hard Facts, Samantha discusses how you can implement this tactic for your business. See More
8 hours ago
Mark Frost posted a blog post

Mobile Search Rank Study Shows It's Good to Be #1

If you've spent any time on the marketing side of your dealership, you know how valuable organic search traffic is. But in order to receive a large amount of search traffic, you need to rank for a variety of different keywords, which means having a properly-optimized website, high-quality content, and inbound links…See More
11 hours ago
Alexander Lau updated their profile
11 hours ago
sara callahan liked Patrick Kelly's blog post Why Customers Leave Without Buying A Car And What To Do About It
12 hours ago
sara callahan liked Richard Holland's blog post There’s Always Time to Do It Right!
12 hours ago
Eliana Raggio liked Eliana Raggio's event FREE Webinar: Everything You’re Doing Wrong with Your Brand
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Eliana Raggio posted events
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Eliana Raggio liked Eliana Raggio's event FREE Webinar: Master Selling Strategies that Immediately Impact Sales and Market Share
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Eliana Raggio liked Eliana Raggio's event FREE Webinar: Learn Elise Kephart's Entire Internet Sales Process
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Eliana Raggio liked Eliana Raggio's event FREE Webinar: The Ultimate Toolbox for Mastering Local Search Success
13 hours ago

Automotive Marketing Community Photos

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Top Ten Most Popular Automotive Marketing Posts of the Past 30 Days 

1 Less is More in Calls-to-Action on Dealer Websites

Less is More in Calls-to-Action on Dealer Websites

Added by J.D. Rucker on September 28, 2014

2 Automotive Digital Marketing ProCom Hits 10,000 Members!

Automotive Digital Marketing ProCom Hits 10,000 Members!

Posted by Tyson Madliger on September 29, 2014

3 Why Chat is Becoming More Popular for Car Shoppers

Why Chat is Becoming More Popular for Car Shoppers

Added by Jeffery Sterns on September 28, 2014

4 The Sales Management Super Conference

The Sales Management Super Conference

November 11, 2014 at 8am to November 13, 2014 at 12:30pm at Atlanta Buckhead Marriott Hotel and Conference Center

Organized By: James A. Ziegler

5 Our Connections are a Reflection of How to Market a Dealership

Our Connections are a Reflection of How to Market a Dealership

Added by Subi Ghosh on October 8, 2014

6 You Can't Optimize Two Dealers in the Same City with the Same Make

You Can't Optimize Two Dealers in the Same City with the Same Make

Added by J.D. Rucker on September 26, 2014

7 6 Social Media Updates Your Dealership Should Know About

6 Social Media Updates Your Dealership Should Know About

Added by Lisandra Ramos on October 1, 2014

8 Are You Getting the Most Out of Your Dealership's Website?

Are You Getting the Most Out of Your Dealership's Website?

Added by CDK Global on October 15, 2014

9 Digital Dealer 17 Review with Stan Sher

Digital Dealer 17 Review with Stan Sher

Added by Stan Sher on September 30, 2014

10 The Pursuit of Mediocrity is YOUR Best Friend

The Pursuit of Mediocrity is YOUR Best Friend

Added by J.D. Rucker on October 15, 2014

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ADM Blog Posts

Why Customers Leave Without Buying A Car And What To Do About It

Posted by Patrick Kelly on October 23, 2014 at 11:00am 0 Comments

What's the most creative reason you've heard from a customer who is leaving your dealership lot without purchasing?

Sure there are the typical, "have to check with my spouse," and "have to pick up my kids at their soccer game." Then there are the more atypical reasons: "I have a dentist appointment," or "My mother-in-law's in town." If it's one of the latter, warning bells should be ringing. Who would rather go to a dentist appointment or visit with their mother-in-law than buy a car?

 

According to AutoLoop Engage's call center statistics, only three percent of customers who leave without purchasing give the salesperson the real reason. Our agents have connected and engaged with thousands of unsold…

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What Women Want: How to Connect with The Modern Female Car Buyer

Posted by CDK Global on October 23, 2014 at 8:30am 0 Comments



 Marissa Dogeagle Smith, Account Advocate at CDK Digital
by Marissa Dogeagle Smith, Account Advocate at CDK Digital

How well do your website content and staff appeal to the modern female car shopper?

There’s been some great discussion lately about how to win the hearts of autoshoppers, but a woman’s vehicle needs may be prioritized…

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Brand and Dealer Loyalty – a Fine Balance?

Posted by Amy Scott on October 23, 2014 at 6:00am 0 Comments

Think about the last time you visited a business such as McDonald’s, Target, or a 7-11.  Now, think about the store itself – did you select the store because of convenience, or because you were dedicated to a specific location?  Sometimes the answer is both, but more often than not, like most consumers, you are making the choice based on convenience.  Either way, your decision was likely based on the brand or company name and not the individual business or the people that work behind its doors.



Will a customer repeatedly choose your dealership for sales, service or your collision center because of who you are and the people on your team? Does your dealership name stand out in the minds of consumers? Or will they choose…

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There’s Always Time to Do It Right!

Posted by Richard Holland on October 23, 2014 at 5:30am 0 Comments

You don’t have to live in a bustling city to see that people are in a hurry.

Compared to even ten years ago, it seems that everyone is in a rush to get something done fast and with as little inconvenience as possible. The reality is - people have less time, which means they demand more of businesses, including your dealership.

 

In today’s hurried environment, it’s imperative that your staff be on their toes to not just make a good impression, but also perform their best in every opportunity afterwards. With customers making fast decisions, one of their first could be to take their business elsewhere if the level of service is not meeting their expectations. The expectations customers have for businesses to provide stellar…

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Proactive PR & the NFL?

Posted by sara callahan on October 22, 2014 at 6:00am 0 Comments

While I love to be active myself, I certainly could not call myself a big fan of watching and keeping up with sports. It seems, however, that you cannot turn on a television, read a newspaper or use any social media recently without hearing about continuous misdeeds and wrongdoings of NFL players. I’m sure that you’ve seen them as well. So this is not designed to rehash, recap or discuss any of these controversies. Much of the attention and negative PR has been directed towards those players involved, as well as the NFL itself, as can be expected. Due to the ongoing controversy, sponsors have distanced themselves and some have even disassociated themselves with the league. One sponsor, however, seems to be taking a slightly different approach to the controversy… Verizon.

 

Let’s face it.…

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More Traffic or Better Converting Websites? Why Choose?

Posted by Jeffery Sterns on October 21, 2014 at 10:19pm 0 Comments

In our blog post about the two ways dealers can increase leads, I talked about the differences between driving more traffic as a strategy versus improving your websites ability to generate leads from the traffic it's already getting. This is on our blog and obviously I'm going to lean towards our own expertise when posting to my website, but here I'd like to point out the obvious: you don't have to choose one or the other.

Why can't we have both?

When I was a sales manager, I would hear about how this advertising campaign brought in weaker traffic or that campaign brought in too little traffic. We were always searching for the goose that would lay the golden egg - better foot…

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Social Media Engagement is a Two-Way Street

Posted by Erika Kay Simms on October 21, 2014 at 4:34pm 0 Comments

The most amazing part about the internet and social media is that it has opened up communication between people and businesses that was never possible before. We now have the ability to talk to our customers and for them to talk to us in an interactive fashion, allowing for clear lines of engagement that can be both public and private.

For car dealers, this has translated into an incredible way for them to broadcast their messages and get feedback in real time. On Facebook, people can like, comment on, or share their posts when they appreciate them... and even when they do not. The world is completely different than it was a decade ago when the most powerful method of online communication, the email, was still relegated to being private.

This all means that dealers can receive interaction,…

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AutoLoop Welcomes Sales Rep Sean Donovan

Posted by Graham Annett on October 21, 2014 at 10:34am 1 Comment

Clearwater, FL--October 21st, 2014--AutoLoop LLC, a leading developer of sales-generation and customer-retention software for auto dealers, today announced the addition of Sean Donovan as Sales Representative for western North America. Donovan brings nearly 20 years of automotive marketing, technology, and analytics experience to the team, and his new position emphasizes AutoLoop’s continued expansion into the western U.S. market.

“Sean’s an exciting addition,” said John Bottone, AutoLoop’s Vice President of National Sales. “He has a deep understanding of our products and the ways dealers can benefit from them. Having him on the team will be a tremendous asset to our ongoing success in the west coast markets.”

Before joining AutoLoop, Donovan served at…

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Why Scheduling from Facebook is Important

Posted by Erin Ryan on October 20, 2014 at 4:30pm 0 Comments

Facebook Scheduler

There are many third party apps available for scheduling to social media, however, when it comes to Facebook, you should be scheduling your posts using the site’s internal scheduling tool for best Facebook marketing practices.

Facebook has a sensitive algorithm, and due to its sensitivity, it tends to perform at its best when posts are shared organically. This means that you tend to gain better reach when you post directly on Facebook. (This along with Facebook Ads.)

Keep in mind that Facebook has never stated this to be a fact, and this is not dismissed to being only true to the way Facebook “used” to be. If you were to create your own study, it will easily reveal itself to show you that your reach will go further when your post is organic to the site.

Facebook has made this true with its types of content as well, when it comes to sharing…

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3 Halloween Ideas for Car Dealerships

Posted by Rebecca Kon on October 20, 2014 at 2:01pm 0 Comments

Trick or treat!

There’s a little less than two weeks until Halloween! Does your dealership have a plan for how to bring more shoppers into the showroom and service bays during this fun and hopefully-not-too-scary time? You should!

Holidays are always an opportune time to foster some community spirit and be the host to memorable events for your customers and prospects.

If you’re struggling with coming up with ideas for how to celebrate Halloween while bringing in more sales, I’ve put together a few ideas below that are sure to get your community excited to come see you.

Throw a Community Halloween Party

Everyone loves a party, right? Provide food, drinks, and music, have a costume contest with prizes, set up a haunted house, hayrides pulled by a truck…

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ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

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3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

7. Toyota Community

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9. Toyota Social Media

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11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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