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As anyone who has kept pace with technology over the last few years knows, virtual reality uses powerful computer-based setups and goggles to completely engulf a user in an experience.
In the auto space, this immersive experience takes the form of a simulated vehicle where users control what they see and explore the features and aspects that matter most to them. As dealers increasingly focus on the overall customer experience (both online and in-store) to de-commodify the purchase of a vehicle and stand out from the crowd, virtual reality has the potential to offer a unique takeaway and perspective that is difficult to find anywhere else. All while delivering better leads in less time.
The virtual reality…Continue
Although people commonly upgrade most of the products that they use in their daily lives regularly, many of them stubbornly refuse to upgrade their cars for various reasons that include sentimental and budget concerns. Whatever your reason, it's important to recognize that there are times when upgrading is the wisest action.
Growing Maintenance List
Many car owners hate change and ignore a growing list of maintenance issues even when those problem cause higher monthly bills then new or used car payments. They also ignore common problems that continue after repairs, such as a check engine light that never goes out and loud…
Chapter 1: Get Prepared
It’s time to get ready for NADA100! For the automotive industry, this is one of the BIGGEST, BADDEST events around, and that means you need to be on your toes. A convention this big isn’t for the faint of heart—and it’s not for the unprepared. Here’s what you need to know leading up to the biggest convention of the year:
Here's a scenario that unfortunately many dealers are familiar with: your star salesperson is poached by the competition. To add insult to injury, the salesperson takes with him a list of all his--and your dealership's--former customers.
Now your competition is reaping the benefits of your dealership's marketing dollars. If you're lucky, that list of contacts is the only thing the salesperson took. In some cases former employees take a lot more than that.
In fact, right now an ex-employee could be logging into your CRM to steal leads and view your recent sales activity, and you don't even know it's…Continue
In their new book, The Intuitive Customer, authors Colin Shaw and Ryan Hamilton contend that companies that try to fight declining customer satisfaction by lowering prices are going about customer satisfaction the wrong way. Instead, they state that the magic to winning customer loyalty is based on understanding what the customer will do next.
An article in MediaPost, recently shared some of the basic precepts in the book, including the fact that roughly half of a customer’s buying decisions are based on how they FEEL about a company and that understanding the psychology behind why they choose a…Continue
One of the mysteries of the auto dealership world is why general managers and general sales managers assume that low productivity and the resulting high turnover…
This Week in Social Media
News for the Week of December 5
Twitter Users Can Now Create Moments on Mobile
Not long ago, Twitter announced that all users could create Moments on the web, and now they’re offering even more. Twitter users can now create Moments on their mobile devices. Moments allow users to combine their favorite Tweets—their own and those of others—to share insights and perspectives on the topics of interest to them. Simply by adding a Tweet, then clicking the downward arrow in the Tweet details, that Tweet can be added to Moments and published. Dealerships, consider turning your on-the-lot interactions and showroom news into Moments you can use to drive engagement and capture the…Continue
Not too long ago your service department could rely on seeing customers fairly frequently, but as vehicles have increased in quality, so have the OEM’s suggested service intervals – some are now as much as 15,000 miles between oil changes.
To put this into perspective, in the past, if a customer drove 15,000 miles annually they would visit the dealership on average five times per year. The dealership had five opportunities to recommend additional services and build relationships with the customer. You no longer can count on having as many opportunities to wow customers or pick up additional service business.
So, what do many dealers do? Increase messaging and inundate customers with phone calls, emails, texts and direct mail.
There seems to be a futile focus on trying to…Continue
There's a revolution brewing in the auto industry. For several years now, cars have been moving in the direction of better fuel efficiency with the eventual goal of becoming completely electric. However, the more exciting development is in self-driving cars. These are already hitting the streets for road testing and they promise to completely alter the way we interact with our cars.
The self-driving car is a simple idea with complex execution. A computer controls all the movement of the car and uses sensors placed on the top, sides, front, and back to "see" the car's surroundings. It can react to signs, traffic lights,…
Dealerships that are winning in today’s marketplace have one thing in common. They embrace innovation with enthusiasm.
Why? Because they know that to edge out the competition and capture the attention of modern consumers, they need to consistently be a step ahead. A step ahead of those who resist change. A step ahead of those who insist on doing it the way it’s always been done. A step ahead of those who are still leaning against the building and waiting for ups to wander onto the lot. Successful dealerships have figured out that getting ahead takes drive, ambition, and a fearless willingness to innovate and give consumers what they’re looking for.
Innovation Drives Success
The automotive industry is known for standing at the forefront of innovation, and it’s imperative dealerships continue down this…Continue