Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Automotive News Videos

A Cyber Threat on Wheels? (5/29/15)

Seeking answers on cybersecurity in cars; TrueCar is sued again; Takata-hearing witnesses; Rebuilding Volvo sales; Green cars, bad roads?; Don't try this at home.

Cash to Crank Out Camaros (5/28/15)

GM pumps cash into Camaro site, Volvo signs S.C. deal; NADA selling Used Car Guide to J.D. Power; Sergio's 'gut feeling'; A hint of Apple?; FCA, BMW, Honda airbag recalls.

Ford: Use Our EV Patents (5/28/15)

Ford follows Tesla in offering EV patents to rivals; FCA reduces powertrain warranty; Latest Honda airbag recall; Key figure in GM crisis to face deposition; Stars shine for Kia, Lincoln.

Chevy goes Android - and Apple (5/27/15)

Chevy goes Android - and Apple; GM's Barra, Bill Ford join forces in Mich. tech push; In China: SUVs as 'rage' defense; Ford issues 2 recalls; New way to see London.

Toyota Still Brand-Value King (5/27/15)

Toyota keeps 'most valuable car brand' title, BMW ranks 2nd; Takata hearing set; GM's Barra a global power; Ford's top-of-the-line Explorer; Ram releases longer Lambert video.

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Car Lister Social

by Sylvia Krivickova A social platform and a marketplace all in one.

Car Lister Social

by Sylvia Krivickova A social platform and a marketplace all in one.

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by Vincent Rotondo

Why SEO?

by Manny Luna Dealerships spend hundreds of dollars in Pay-Per-Click to drive traffic to a website. Pay-Per-Click are paid campaigns to help drive traffic to your website. Think about it this way, thousands of dollars are being spent every month bidding on keywords and keyword phrases that Google or search engines are saying people are searching for. From one month to the next, your competition may outbid you. Now, think of this, wouldn't it make sense, to build your foundation before building your house. Search engine optimization is that foundation.

Auto Industry Marketing and Advertising News

Tanner Foust and Scott Speed get VW internships

Filed under: , , , , , ,

Global Rallycross Championship racers Tanner Foust and Scott Speed put aside their motorsports duties to try out a new job at VW. The two of them briefly become the summer interns at a dealership.

Continue reading Tanner Foust and Scott Speed get VW internships

Tanner Foust and Scott Speed get VW internships originally appeared on Autoblog on Wed, 27 May 2015 20:02:00 EST. Please see our terms for use of feeds.

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Recharge Wrap-up: video touts Volvo electric buses, Nissan and BMW build EV chargers in S. Africa

Filed under: , , , , , , , , ,

A Volvo short film shows why electric buses are better. Nissan and BMW will build South African charging network to improve EV sales. Renault-Nissan will shuttle COP21 attendees in its electric fleet. Visa sponsors the Formula E London ePrix.

Continue reading Recharge Wrap-up: video touts Volvo electric buses, Nissan and BMW build EV chargers in S. Africa

Recharge Wrap-up: video touts Volvo electric buses, Nissan and BMW build EV chargers in S. Africa originally appeared on Autoblog on Wed, 27 May 2015 17:14:00 EST. Please see our terms for use of feeds.

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Tesla trying out pop-up stores

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Tesla is hauling two shipping containers around the US this summer to set up pop-up stores and put the Model S on display. The locations aren't entirely known, but they are following wealthy potential buyers to popular vacation spots.

Continue reading Tesla trying out pop-up stores

Tesla trying out pop-up stores originally appeared on Autoblog on Wed, 27 May 2015 15:43:00 EST. Please see our terms for use of feeds.

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Learn More About Digital Marketing... Watch the Video Referenced Below!

Latest ADM Activity - Click "More" at bottom!

Craig J. Santucci updated their profile
14 minutes ago
Craig J. Santucci and Ralph Paglia are now friends
16 minutes ago
joel jones posted a status
39 minutes ago
Satyajit Seal posted blog posts
1 hour ago
David Metter posted a blog post

Don't Rely on Your Website Provider to Increase Conversion Rates. Be a Game Changer.

According to Dataium's most recent benchmark study, the average number of monthly unique visitors to a dealership's website is 6,509. Of those, an average 1.7 percent submit a lead form. Combine that with an average half percent conversion rate for chat,…See More
3 hours ago
Paul Moran posted a blog post

Social Media: Reciprocate Your Way To Increased Engagement

Customers increasingly expect businesses to have a social media presence. The key however, is to not just have a presence, but to then use that presence to interact with customers. When customers engage with you, it’s important to give them an indication that you are, in fact, listening. Of course, to accomplish this, you must be…See More
3 hours ago
joel jones posted a status
4 hours ago
joel jones posted a status
9 hours ago
Profile Iconchaz cors and joel jones joined Automotive Digital Marketing ProCom
9 hours ago
Carl Maeda commented on Ralph Paglia's blog post Time For Car Dealers To Reconsider Landing Page Microsites
"Exactly.  100% agree.  Even if it costs more to do this, I'd bet the conversion rate is much higher than sending traffic to an existing page on the site."
18 hours ago
Richard Holland's blog post was featured

Service Dilemmas: What Would You Do?

Every dealership has seen this customer—the one who demands to be reimbursed for damage they claim happened while the car was in the dealership’s care, or because of faulty service work. You might find it challenging to deal with these customers, especially when you don’t believe your team is at fault. So what is the best way to…See More
18 hours ago
Ashley Weidner's blog post was featured

How to Maximize Profit in Your Service Department

According to NADA statistics from 2014 service and parts sales reached $91billion!The average dealership net profit for service and parts per month was upwards of $270,000 while new and used-car sales combined net profit per month did not even reach $150,000!What is this telling you? First of all, you should be reading NADA's…See More
18 hours ago
Ralph Paglia's blog post was featured

Time For Car Dealers To Reconsider Landing Page Microsites

The tried and true landing page — an automotive marketer’s best friendIn the ‘old’ days of the web, all of a brand’s web traffic would be funneled into their website home page, or to deep links within that site. Sloppy and ineffective digital marketing was soon exemplified by worst practices such as:Drop an email, land…See More
18 hours ago
Chris Miller's blog post was featured

Increase Sales through Conquesting Consumers Motivated by Open Recalls

Following tremendous pressure from the NHTSA, Takata has expanded the recall on its faulty airbags. In fact, it just doubled the number of vehicles that are subject to recall to 34 million – that’s one in seven vehicles on the road today – and the largest recall in automotive history. Since then, consumers have been flooding the…See More
18 hours ago
Ralph Paglia commented on Ralph Paglia's blog post Time For Car Dealers To Reconsider Landing Page Microsites
"Thank you, Carl and Manny... Landing Page Microsites have come a long way overt the past 15 years and are better, more effective and yield a much better automotive consumer experience than ever before. I still say that a Chevy Silverado or Ford F150…"
19 hours ago
Rebecca Kon posted a blog post

6 Dealership Email Fails and How to Prevent Them [Free eBook!]

Follow-up emails are so crucial to a dealership’s marketing and communication strategy, but valuable and helpful content is recently taking a backseat to speed and convenience.Over the past few months, we’ve reviewed several dealership follow-up emails - and we’ve seen the good, the bad, and the ugly. After studying these emails, we have concluded that dealership email follow-up methods need some adjustments, which is why ActivEngage wrote this new eBook, …See More
yesterday
Craig Lockerd shared their video on Google +1
yesterday
Craig Lockerd posted a video

*The Recruiter* Episode 7 ( Key words, Student Loan Repayment,Help Wanted Ads)

http://www.automaxrecruitingandtraining.com/ Keywords, hooks and tags used in help wanted ads. What industry in your area has a high supply to fill demand fo...
yesterday
Richard Holland posted a blog post

Service Dilemmas: What Would You Do?

Every dealership has seen this customer—the one who demands to be reimbursed for damage they claim happened while the car was in the dealership’s care, or because of faulty service work. You might find it challenging to deal with these customers, especially when you don’t believe your team is at fault. So what is the best way to…See More
yesterday
Ashley Weidner posted a blog post

How to Maximize Profit in Your Service Department

According to NADA statistics from 2014 service and parts sales reached $91billion!The average dealership net profit for service and parts per month was upwards of $270,000 while new and used-car sales combined net profit per month did not even reach $150,000!What is this telling you? First of all, you should be reading NADA's…See More
yesterday

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ADM Blog Posts

Service Dilemmas: What Would You Do?

Posted by Richard Holland on May 28, 2015 at 6:00am 0 Comments

Every dealership has seen this customer—the one who demands to be reimbursed for damage they claim happened while the car was in the dealership’s care, or because of faulty service work. You might find it challenging to deal with these customers, especially when you don’t believe your team is at fault. So what is the best way to handle them?

 

To help answer this question, I have compiled a couple of scenarios. I happen to know how these cases were handled, and I will share the results in my next blog. But first I want your feedback on what these dealerships should’ve done. These are both 100% real events involving simple oil changes that happened just this past Memorial Day weekend. So, my question is: What would you do?

 

Scenario #1:

 

A customer brought…

Continue

How to Maximize Profit in Your Service Department

Posted by Ashley Weidner on May 28, 2015 at 6:00am 0 Comments

According to NADA statistics from 2014 service and parts sales reached $91billion!

The average dealership net profit for service and parts per month was upwards of $270,000 while new and used-car sales combined net profit per month did not even reach $150,000!

What is this telling you? First of all, you should be reading NADA's data. Secondly, you need to evaluate your service department.

Doing an evaluation of your service department will tell you who is working for you and who is just taking a pay check. There are some who want to be there, who have the drive and who are worth keeping. Then there are the ones who are diamonds in the rough but have simply lost their drive, which…

Continue

Time For Car Dealers To Reconsider Landing Page Microsites

Posted by Ralph Paglia on May 27, 2015 at 8:30pm 4 Comments

The tried and true landing page — an automotive marketer’s best friend

In the ‘old’ days of the web, all of a brand’s web traffic would be funneled into their website home page, or to deep links within that site. Sloppy and ineffective digital marketing was soon exemplified by worst practices such as:

  • Drop an email, land those clicks on the home page.
  • Launch a display ad, drive those visitors into the main product category page.
  • Run a print ad with your main website URL.

While this worked at getting lots of ‘hits’ and ‘eyeballs’ to a dealership's…

Continue

Increase Sales through Conquesting Consumers Motivated by Open Recalls

Posted by Chris Miller on May 27, 2015 at 6:00am 0 Comments

Following tremendous pressure from the NHTSA, Takata has expanded the recall on its faulty airbags. In fact, it just doubled the number of vehicles that are subject to recall to 34 million – that’s one in seven vehicles on the road today – and the largest recall in automotive history. Since then, consumers have been flooding the NHTSA website, searching to see whether their vehicles are affected. In fact, according to an article in Automotive News, daily website traffic increased by 62 times -- to an incredible 598,000 searches, up from 9,662 per day. Consumers want answers and, once they get them, they’ll be looking to dealers to help them.

 

Be prepared for a large surge in recall-related…

Continue

7 Ways Your Direct Mail Should Be Digital

Posted by Joe Webb on May 26, 2015 at 1:30pm 0 Comments

This is out of the ordinary, I know. Me… a guy who achieved success in retail from being an early advocate of Internet lead management, video, and digital marketing… talking about the benefits of a traditional marketing medium. Stranger things have happened... 

Just because I believe in the power of online influence in the retail sales industry doesn’t mean I turn up my nose at traditional mediums, such as direct mail. As a matter of fact, I’ve seen some clients generate a solid return from their direct mail campaigns, but only when those efforts are digital. Let me explain.



Direct mail marketing is one of those things that is either ignored, or…

Continue

How to Generate More Positive Reviews

Posted by Ashley Weidner on May 26, 2015 at 5:23am 0 Comments

80% of prospects are checking reviews before they even consider making a purchase according to the Ipsos Open Thinking Exchange (OTX).  By now, most dealerships are aware of the negative affect too few positive reviews can have, but most are still not proactive enough about managing their online reputation.

For instance, the dealership listed above has several negative reviews about the sales experience, but none of them have responses to show that an…

Continue

#CARSTRONG: A Car Guy Needs Your Help

Posted by J.D. Rucker on May 22, 2015 at 6:02pm 0 Comments

Those who know Bryan Armstrong are likely aware of three aspects of his life. He knows the car business and is always willing to share that knowledge with others. He is a true innovator in the industry who brings everything he has to the table. Lastly, he is a truly giving individual, adopting children in need and following a Biblical path through his life.

What you may not know about him is that his wife, Tamarra, desperately needs to go to the Mayo clinic. Her life depends on it.

Bryan told me all about her. "Tamarra is truly an example of the fact that you should never judge a book by its cover. you would never believe that this hundred pound lady can move mountains through sheer willpower."

This is where the ADM community comes in. Jessica Richardson, who…

Continue

Using Recalls to Your Advantage

Posted by Chris Miller on May 22, 2015 at 5:00am 0 Comments

A recent article in Auto Remarketing reports how Penske Automotive Group is using recalls to increase their service business through recall work, but also as an opportunity to sell more vehicles. “I think recall business is good,” Penske Chairman Roger Penske, stated. “We welcome it. I think that’s why we’ve committed to the large fixed operations that we have in order to be able to handle it as it comes in. And I think it also gives us the chance — think about this one — it gives us the chance many times to see vehicles which we haven’t seen. So, it gives us the chance to connect with a customer with an older vehicle and in many cases we’re converting those into used-car or new-car…

Continue

Why Technicians and Service Advisors Need Marriage Counseling

Posted by Richard Holland on May 21, 2015 at 5:30am 2 Comments

Life in the retail automotive industry is taxing. Managers and employees work long hours and, in many cases, are with their co-workers more than they are with their families. Miscommunications, tension or arguments can detract from the efficiency of the dealership, and thus decrease overall profitability.

 

Technicians and service advisors work very closely together. Communication between them needs to be smooth and efficient. A company culture filled with friction can easily prevent a dealership’s service department from living up to its full potential.

 

A recent article in Ward’s magazine does a really good job of covering the need for improved relationships between technicians and…

Continue

Top 4 Questions to Ask While Selecting Your Driving Instructor

Posted by Satyajit Seal on May 20, 2015 at 10:00am 0 Comments

Are you planning to learn driving? It is quite an essential thing if you have a car. Or even if you are planning to get one.

So, how do you plan to learn driving?

One thing that you can do is go for a school that offers driving lessons. But there’s something more interesting as well. You can also hire a personal instructor to help you learn how to control and navigate your car.

But remember, driving isn’t an easy thing and even a minute mistake can lead to a major accident. So, it is necessary to learn the process in a proper manner.

For that, you will surely require an efficient instructor. If you are living in or close to Ashington, you can always go for driving instructor Ashington to teach you the nuances…

Continue

Automotive Thought Leader Journal

Automotive Marketing and Car Dealer News from AutoBlog

Tanner Foust and Scott Speed get VW internships

Filed under: , , , , , ,

Global Rallycross Championship racers Tanner Foust and Scott Speed put aside their motorsports duties to try out a new job at VW. The two of them briefly become the summer interns at a dealership.

Continue reading Tanner Foust and Scott Speed get VW internships

Tanner Foust and Scott Speed get VW internships originally appeared on Autoblog on Wed, 27 May 2015 20:02:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Google Blog Articles, News and More

YouTube A to Z: #HappyBirthdayYouTube

Every adventure starts somewhere, and YouTube’s began on Saturday, April 23, 2005, when "Me at the Zoo" became the first video uploaded to a new site no one had ever heard of. Captured at California's San Diego Zoo, the clip is a 19-second description of what exactly makes elephants so cool. Its brief runtime and casual setup suggest little of the online video craziness that would follow over the subsequent decade.

But it turns out “Me at the Zoo” proved to be a simple distillation of the premise of the new platform, where anyone could just turn on a camera and broadcast themselves with ease. Who could have predicted that, in that same environment, new genres, new forms of expression, and new paths to stardom would evolve? That engaging and unique personalities borne of this place could be more influential than Hollywood's biggest names? Or that more than a billion people from all corners of the globe would come together in that space to experience what the world creates, broadcasts, and shares?

Yeah. We were surprised, too.

For our 10th birthday this month, we've gone from A to Z celebrating the adorable, empowering, awesome, weird and wonderful moments that represent the many sides of YouTube. But, of course, if we're really going to capture 10 years of YouTube, we're going to need to do it in … a video:

Thanks for a wild and inspiring 10 years. Now, you've got 300 hours of video to capture and share in the next minute. So get back to it!

**Bonus Points: How well do you know YouTube, A to Z? Play the YouTube trivia game to find out at YouTube.com/10.

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ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

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Internet Sales Manager Resources and Blogroll

ADM Professional Community Blogroll:
1. Social Media Optimization 

3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

7. Toyota Community

8. Kia Community 

9. Toyota Social Media

10. Social Media Marketing 

11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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Get listed on this Blogroll; send your blog title text and your blog's associated URL. Include a link to your site's page showing the ADM title text: "Automotive Digital Marketing" linked to: http://www.automotivedigitalmarketing.com to Ralph Paglia via ADM.

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Automotive Marketing News

Sponsors Hyundai-Kia closely watching FIFA scandal

In the wake of a U.S. federal investigation of several officials and executives with soccer governing board FIFA, major corporate sponsor Hyundai Motor and affiliate Kia Motors are keeping a close eye on the matter.

Ford dips toe into London car-sharing market with GoDrive

Ford will start offering Londoners a network of cars to share, rather than buy, in an effort to tap the growing market for on-demand driving.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

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