Professional Community for Car Dealers, Automotive Marketers and Sales Managers
The Official ADM Professional Community Hash Tag is: #ADMPC
Benefits of ADM Professional Community Membership:
PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC
2701 N. Rainbow Blvd.
Las Vegas, NV 89108
Editor, Social Media
Editor, Reputation Management
Editor, From The Trenches
Editor, GM's Perspective
Editor, Vehicle Presentation Videos
Editor, Video SEO
Editor, Content Marketing
Added by Cory Mosley on May 7, 2015
Added by Cory Mosley on May 20, 2015
Added by Craig Lockerd on May 28, 2015
Added by Craig Lockerd on May 8, 2015
Added by Ken Beam on May 1, 2015
Added by Ashley Weidner on May 17, 2015
Added by Richard Holland on May 21, 2015
Added by Ralph Paglia on May 27, 2015
Added by Joe Webb on May 26, 2015
Added by Richard Holland on May 7, 2015
Added by Richard Holland on May 28, 2015
CBT News with Russell Brown Steve Munyan discusses how to avoid the hiring crisis in the finale of our three part series
Posted by Steve Munyan on April 30, 2015
Added by Manny Luna on April 2, 2013
Added by Joseph Little on November 19, 2014
Started by Helen Smith in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic. Last reply by Amy Cogar Apr 27. 28 Replies 0 Likes
Started by Garry House in Uncategorized or Does Not Fit Into Any Pre-Defined Category Apr 21. 0 Replies 0 Likes
Started by Bobby Morales in DEALERSHIP MANAGEMENT, MONITORING and REPORTS - Achievements, Milestones, Sales Team and Organizational Leadership Topics, awards or achievements you and your team have earned. Last reply by Brian Amberg Apr 10. 3 Replies 2 Likes
Started by Helen Smith in Uncategorized or Does Not Fit Into Any Pre-Defined Category. Last reply by Tim Elliott Apr 10. 1 Reply 0 Likes
Started by Paul Accinno in WEBSITE CONTENT - How to Get Visitors to Interact, Engaging Content, Driving Increased Website Visitor-to-Dealer Contact Conversion Rates. Last reply by Brian Amberg Apr 8. 1 Reply 1 Like
Started by Mike Elliott in RANTS, RAVES, OPINIONS and HUMOR; For the Uncensored Voice of Car Guys and Gals - What's Bugging you?!?! Got something funny or ironic? Need to Vent?. Last reply by Mike Elliott Mar 28. 2 Replies 2 Likes
Facebook, after much, much ado, has finally added GIF support. And no, not the halfway-workaround that it launched two years ago. There’s now a real way to post a GIF in your status update, making words just that much less necessary to this whole internet thing.
It’s easy: Just drop the link to the GIF of choice in the status update bar, and post away. GIFs can come from wherever as well—Imgur, Tumblr, a Google Image search, wherever. Before, we were hemmed in by needing Giphy’s catalog (which remains excellent, for the record), but no longer. It appears that right now, the feature is still rolling out and while most users can post…Continue
According to Dataium's most recent benchmark study, the average number of monthly unique visitors to a dealership's website is 6,509. Of those, an average 1.7 percent submit a lead form. Combine that with an average half percent conversion rate for chat, along with phone calls and walk-ins (which are harder to track), and the average website conversion rate for most dealerships falls in the two to four percent range. Yet, there are dealerships that are converting upwards of eight percent on a regular basis. That's DOUBLE the average.
Why the big disparity?
Dealers spend a lot of money on SEO/SEM, and the reason why is clear: more visitors = more leads. Yet SEO/SEM is just one part of the…Continue
Customers increasingly expect businesses to have a social media presence. The key however, is to not just have a presence, but to then use that presence to interact with customers. When customers engage with you, it’s important to give them an indication that you are, in fact, listening. Of course, to accomplish this, you must be paying attention in the first place. If you are, be sure to also regularly participate in those small tasks that encourage increased engagement and, as such, begin to form a relationship and/or continue an existing relationship. Showing these engagers that you are listening encourages them to continue engagement. This leads to increased organic reach for your social media content. By engaging with you, they are helping you.
Here are some best practices on how to…Continue
Every dealership has seen this customer—the one who demands to be reimbursed for damage they claim happened while the car was in the dealership’s care, or because of faulty service work. You might find it challenging to deal with these customers, especially when you don’t believe your team is at fault. So what is the best way to handle them?
To help answer this question, I have compiled a couple of scenarios. I happen to know how these cases were handled, and I will share the results in my next blog. But first I want your feedback on what these dealerships should’ve done. These are both 100% real events involving simple oil changes that happened just this past Memorial Day weekend. So, my question is: What would you do?
A customer brought…Continue
The average dealership net profit for service and parts per month was upwards of $270,000 while new and used-car sales combined net profit per month did not even reach $150,000!
What is this telling you? First of all, you should be reading NADA's data. Secondly, you need to evaluate your service department.
Doing an evaluation of your service department will tell you who is working for you and who is just taking a pay check. There are some who want to be there, who have the drive and who are worth keeping. Then there are the ones who are diamonds in the rough but have simply lost their drive, which…Continue
In the ‘old’ days of the web, all of a brand’s web traffic would be funneled into their website home page, or to deep links within that site. Sloppy and ineffective digital marketing was soon exemplified by worst practices such as:
While this worked at getting lots of ‘hits’ and ‘eyeballs’ to a dealership's…
Following tremendous pressure from the NHTSA, Takata has expanded the recall on its faulty airbags. In fact, it just doubled the number of vehicles that are subject to recall to 34 million – that’s one in seven vehicles on the road today – and the largest recall in automotive history. Since then, consumers have been flooding the NHTSA website, searching to see whether their vehicles are affected. In fact, according to an article in Automotive News, daily website traffic increased by 62 times -- to an incredible 598,000 searches, up from 9,662 per day. Consumers want answers and, once they get them, they’ll be looking to dealers to help them.
Be prepared for a large surge in recall-related…Continue
This is out of the ordinary, I know. Me… a guy who achieved success in retail from being an early advocate of Internet lead management, video, and digital marketing… talking about the benefits of a traditional marketing medium. Stranger things have happened...
Just because I believe in the power of online influence in the retail sales industry doesn’t mean I turn up my nose at traditional mediums, such as direct mail. As a matter of fact, I’ve seen some clients generate a solid return from their direct mail campaigns, but only when those efforts are digital. Let me explain.
Direct mail marketing is one of those things that is either ignored, or…
80% of prospects are checking reviews before they even consider making a purchase according to the Ipsos Open Thinking Exchange (OTX). By now, most dealerships are aware of the negative affect too few positive reviews can have, but most are still not proactive enough about managing their online reputation.
For instance, the dealership listed above has several negative reviews about the sales experience, but none of them have responses to show that an…Continue