Professional Community for Car Dealers, Automotive Marketers and Sales Managers
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Added by Manny Luna on April 29, 2014
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Started by Frank Davis in WEBSITE CONTENT - How to Get Visitors to Interact, Engaging Content, Driving Increased Website Visitor-to-Dealer Contact Conversion Rates. Last reply by Alexander Lau 1 hour ago. 19 Replies 1 Like
Started by Ralph Paglia in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC). Last reply by Alexander Lau 2 hours ago. 43 Replies 7 Likes
Started by Jon Borgeson in Uncategorized or Does Not Fit Into Any Pre-Defined Category. Last reply by Ashley Meyers 19 hours ago. 1 Reply 1 Like
Started by Ralph Paglia in DEALERSHIP MANAGEMENT, MONITORING and REPORTS - Achievements, Milestones, Sales Team and Organizational Leadership Topics, awards or achievements you and your team have earned. Last reply by Dwayne Roemer yesterday. 27 Replies 3 Likes
Started by Mike Elliott in Uncategorized or Does Not Fit Into Any Pre-Defined Category. Last reply by Ashley Meyers yesterday. 2 Replies 0 Likes
Started by Clarence U Romero in PROCESS MANAGEMENT- CRM, BDC and lead Management Processes, Emails, Phone Scripts, Facility Design, Tools and Suppliers. Last reply by John Kandi on Monday. 1 Reply 0 Likes
Started by Mike Elliott in Uncategorized or Does Not Fit Into Any Pre-Defined Category. Last reply by Mike Elliott on Saturday. 5 Replies 2 Likes
Started by Micah Birkholz-1:16Digital Media in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices. Last reply by Ashley Meyers on Friday. 15 Replies 4 Likes
Started by Ralph Paglia in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC). Last reply by Alexander Lau Jul 16. 22 Replies 5 Likes
Started by Jamie Tilley in CONFERENCES, SEMINARS, EVENTS - Gatherings, Trade-Shows, Speakers, Offsite Training, etc. - Anything you go to outside the dealership to get information and contacts. Last reply by Carl Maeda Jul 15. 2 Replies 0 Likes
Started by Robin Lamothe in Uncategorized or Does Not Fit Into Any Pre-Defined Category. Last reply by Big Tom LaPointe Jul 2. 2 Replies 0 Likes
Started by Ken Beam in Uncategorized or Does Not Fit Into Any Pre-Defined Category. Last reply by Ken Beam Jul 1. 55 Replies 2 Likes
Started by Jerry Thibeau in LEADS - Third Party Lead Providers, Dealer Generated Leads, OEM Leads, Lead Scoring, Bidding, Smart Routing, etc.. Last reply by David Ruggles Jun 27. 59 Replies 5 Likes
How does shopper NOT take action?
I am sure many of you have heard about the recent customer service debacle involving Comcast over the past week.
In case you aren’t familiar with what happened, a customer called into their service center attempting to cancel his service after almost a decade. He was transferred to a customer retention department and, unfortunately, was connected with a person who did the exact opposite. The customer’s patience during this call is amazing. The Comcast representative hounds him for almost 18 minutes (only 8 of which were recorded) repeatedly asking the same questions in his efforts to either keep the customer or understand why the customer was leaving. The customer eventually succeeded in…Continue
This photo cracks me up because it looks as if the guy wants to make sure that you've noticed how good he looks in the reflection of the car!
What a stupid, selfish, conceited sounding question, right? "What do you think about me?"...
Yet this is what I see on the majority of dealership websites that I visit.
A whole lot of "We're so awesome" and "Look at how pretty…Continue
GM Sales Surge Amid Recalls as Barra Quality Sells: Cars
Jul 23, 2014 9:11 AM CT
General Motors Co. (GM)’s Mary Barra is projected to report her second straight quarter of rising sales, adding to evidence that the chief executive officer is weathering the biggest wave of recalls in U.S. automotive history.
Second-quarter revenue may rise 2.7 percent, the average of estimates compiled by Bloomberg.
Barra, who has been before congressional panels four times in six months as the first female CEO of a global automaker, is benefiting from booming demand for redesigned large sport-utility vehicles and heavy-duty pickups introduced on her watch even as she’s grappled with the almost 29 million vehicles recalled in …Continue
VL Digital Marketing
It's as cliche as it comes. The best defense is a good offense. The best offense is a good defense. We've heard it a dozen times in different contexts, not the least of which are sporting events like football. As strange as it may seem, the saying has its most profound meaning when it pertains to car dealers.
Everyone in the car business love to get conquest sales. Whether they're pulling a Chevy buyer over to their Ford store or if they're grabbing a customer from a different Ford store, we enjoy taking what once belonged to a competitor. It's like double-dipping. It's fun!
Unfortunately, if your competitors are on the ball, they're trying to do the same thing to you and there will be times that they accomplish their goals. For years, the only way to defend against this has been…Continue
***Learn all about this offer here.
Digital Marketing Director
Douglas Auto Group
Have you heard the old saying “Yard by yard it's hard, but inch by inch is a cinch”?
If I were to go to any of your dealerships and walk into the GM’s office and say “Would you be interested in a 50% increase in Gross Profits?” what do you think he or she would say to me?
They would jump out of their chairs and yell out “Of course…how do I get it!”
And therein lies the problem with increasing performance or increasing profits 50% at a time. It is really hard to…Continue
Actually, scratch that.
This isn't just going to be about Bounce rate, but all of your dealer website's metrics in general.
Starting with Bounce Rate.
First, you MUST understand what bounce rate is exactly.
Bounce rate is measured by the number of people that visit your website (or a specific page on your site) and…Continue
Aiming for a new greener planet, top brands are now investing for environmentally friendly cars, also referred to as green cars or eco-friendly cars. These cars are considered safe for their low emission of carbon that are hazardous for climatic conditions and health as well as make less usage of toxic fuels such as bio-diesel, ethanol and natural gas. Whether it is green for the planet or for your pocket, investing for these eco-friendly vehicles, considered as fuel efficient, saves your hard earned money.
The dream in now a reality. The budding technological world has now dazzled the eyes with its mind blowing innovations in fuel efficient cars that has changed the face of the auto business industry.…Continue