CarMax is winning by Playing Moneyball
Scot Eisenfelder explains how CarMax enjoys tremendous market value by levering its data in every single operation.
Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Loading... Be Patient!
ADM Celebrates a Decade
ADM Has Over a Decade of Best Practices On-hand, Indexed and Google Custom Search-able!
ADM Professional Services
Automotive Marketing Professional Community (ADMPC) for Car Dealers
Official ADM Hash Tag: #ADMPC
Benefits of ADM Professional Community Membership:
- Access to exclusive content
- Publish your own content
- Download Files for dealer use
- Comment on articles, videos, Photos and forum posts
- Start an ADM Group, control membership and topics
- Network with your peers
- Direct Assistance from Auto Industry Thought Leaders
Automotive Marketing Community
PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC
Professional Community
AutoDigitalMarketing@Gmail.com
1901 Rio Canyon Ct.
Las Vegas, NV 89128
505-301-6369
Ralph Paglia
Editor-in-Chief
Arnold Tijerina
Editor, Content Marketing
Dan Weik
Editor, Reputation Management
Tom Gorham
Editor, From The Trenches
Richard Bustillo
Editor, GM's Perspective
Ken Beam
Editor, Vehicle Presentation Videos
Manny Luna
Editor, Video SEO
Timothy Martell
Editor, Content Marketing
Automotive Marketing Sponsors
Automotive Digital Marketing Videos
#AutoMarketing Tagged Twitter Posts
Microsoft Outlook Tips
November 25, 2019, update for Outlook 2016 (KB4484172)
November 25, 2019, update for Outlook 2016 (KB4484172)How to scan Outlook by using the Microsoft Support and Recovery Assistant
Detect and resolve known Outlook issues and create a detailed Outlook configuration report by using the Microsoft Support and Recovery Assistant (SaRA).Meeting request isn't processed by the room mailbox in Exchange Online
Describes a scenario in which meeting requests aren't processed by the room mailbox when the meeting request is created directly in the calendar of the room. Occurs in an Exchange Online environment.The UseLegacyFB registry value does not work as expected in Outlook 2010 and Outlook 2013
Describes the issue where you cannot use the UseLegacyFB registry value in Outlook 2010 or Outlook 2013. The UseLegacyFB registry value is not supported by Outlook 2010 or Outlook 2013.Can't preview Office documents in Outlook if Windows Firewall Service is disabled
Fixes an issue in which you can't preview an Office file attachment in the Outlook reading pane. This issue occurs in Outlook 2013 if the Windows Firewall service is disabled.5 Most Popular Automotive Marketing Videos of Past 30 Days
1. #WittsWiseWords: You Can Still Be The "Go-To Person" for Digital Retail
Added by Bill Wittenmyer on December 4, 2019
2. Can New Technology Make A Dealership Less Efficient?
Added by Mike theCarGuy Correra on December 5, 2019
3. Optimizing the Dealership's Social Media Efforts
Added by Mike theCarGuy Correra on November 22, 2019
5. How Using Industry Jargon Can Cost You Sales
Added by Mike theCarGuy Correra on November 15, 2019
Support ADM Sponsors by checking out their Products and Services
Most Popular Automotive Marketing Photo of Past 30 Days
Cpk_wallpapers2_1280x800
Cpk_wallpapers1_1920x1200
slotsdoc_africa
za_week6
SHIH TSU car reg
Automotive Marketing Community Professionals
Latest ADM Activity - Click "More" at bottom!
- Top News
- Everything
Who’s Got Next?
In a race to bring leads to dealerships, Facebook and Google – via YouTube, too—are next into the leads space.On the…See More
Can New Technology Make A Dealership Less Efficient?
Mike Correra shares how dealerships can adopt new technology more efficiently.
#WittsWiseWords: You Can Still Be The "Go-To Person" for Digital Retail
Digital retail opens new possibilities and responsibilities for engaging with today's connected car shopper. As Bill Wittenmyer explains, being the "Go-To" p...
Auto Groups Overlook $230K Per Store in Used-Car Service Opportunities [PRESS RELEASE]
Study reveals that auto groups could significantly increase customer pay revenue by marketing to used off make buyers who purchase from sister storesChicago, IL—December 3, 2019— As auto groups continue to ramp up used-car sales in response to…See More
Flick Fusion Introduces Dynamic Marketing Videos (DMVs) for Auto Dealers
New platform offers cost-effective, fast solution for creating videos that promoteauto manufacturers’ incentivesUrbandale, IA—December 2, 2019—Flick Fusion introduces Dynamic Marketing Videos…See More
Auto/Mate Integrates Dealership Management System (DMS) with Storm Kiosks Inc.’s Express Service Kiosks
Albany, N.Y. – December 2, 2019 – Auto/Mate Dealership Systems announced today it has successfully completed all dealership management system (DMS) integrations with Storm Kiosks Inc.,…See More
New Lease Data Forecasts Which Vehicles are Best Price to Lease in the Month of December
Wantalease.com Data Shows that Cars and SUVs could offer Attractive Lease Deals for December Year-End Promotions based on November Lease TrendsWantalease.com, the nation’s first online marketplace for new lease deals, reports the latest update on…See More
VendorSubhodip Das posted a blog post
Top 5 Marketing and Sales Tools to Help Your Car Dalership Reach Sales Objectives
With proper marketing and sales tools, you can increase the profit margin of your…See More
Kerrigan Advisors Represents on the Sale of Bredemann Lexus - The 3rd Lexus Dealership Sold by Kerrigan Advisors in 2019
Bredemann Lexus sold to Fields Automotive Group Irvine, CA, November 25, 2019 – Kerrigan Advisors, one of the leading sell-side advisory firms to auto dealers in the US, represented and advised Bredemann Lexus, located in Glenview, Illinois in its…See More
Vital Automobile Racing Occasions
Auto racing is just one of the most popular sports that has a great deal of sentimental worth attached to it. Whether you are directly involved with auto racing occasions, opportunities are that you know someone that has actually been.…See More
ADM Sponsor
ADM Blog Posts
Strobe Light Marketing
Posted by Jim Flint on November 22, 2019 at 8:17am 0 Comments 0 Likes
This could—more or less so – be the right time. Or now. Or turn it on now. Or off now.
Except it doesn’t work because you’re on again and off again.
…
ContinueHow to Take Advantage of the Rising Popularity of Video Marketing, Right NOW!
Posted by Timmy D. James on November 22, 2019 at 5:27am 1 Comment 0 Likes
You don’t have to look very far to see that Video Marketing is the future of digital marketing. Not only is it cost effective, easy to create and use video online, but consumers favor video on almost every…
"Catching my groove" - Even received a few Reviews.
Posted by Ken Beam on November 20, 2019 at 7:39pm 0 Comments 0 Likes
Where Oh Where Do We Find More Techs?
Posted by Dan Beres on November 19, 2019 at 5:36am 0 Comments 0 Likes
With the increasing demand for service repairs, dealers are scrambling to recruit more technicians. At the same time, the pool of experienced technicians is dwindling, as not enough new technicians are entering the workforce -- and demand will only increase.
Regardless of how much money your dealership may spend to expand your facilities to…
Continue"Gettin` back up in the Saddle!" -- Let`s make some Walk-around Videos
Posted by Ken Beam on November 17, 2019 at 7:15am 0 Comments 0 Likes
Getting back to my roots & creating my Walk-around Videos. Ultimately to enhance the potential Customer`s experience when they send in an inquiry on a certain vehicle.…
ContinueAre You Over Communicating To Your Customers?
Posted by Doug Van Sach on November 15, 2019 at 7:04am 0 Comments 0 Likes
When it comes to email marketing, frequency of communications plays an important role in getting customers to open your emails AND in getting them into your showroom.
However, flooding their inboxes with daily communications poses risks. Too many emails and your customers will lose trust in your business and unsubscribe from future marketing.…
ContinueThe Best eCommerce Platform for Auto Parts
Posted by Jon Hedges on November 11, 2019 at 11:30am 0 Comments 1 Like
If you're in fixed ops for an automotive dealership you may be selling auto parts online or you may be considering it, so we put together a comprehensive list of nearly three dozen auto parts eCommerce website builders.
Obviously, vehicle…
Continue5 Essential ORP Communications
Posted by Courtney Evans on November 8, 2019 at 6:36am 0 Comments 0 Likes
Your dealership has probably been using an owner retention program (ORPs) for years, but when was the last time you evaluated the effectiveness of each communication?
One thing is certain. Sending out the same communications with the same messages via the same channels, again and again, isn’t a winning strategy. The goal of an ORP is to…
ContinueAverage Page Position on Google Ads Now Gone
Posted by Jim Flint on November 8, 2019 at 6:15am 0 Comments 1 Like
If you hadn’t heard, Google removed the Average Page Position from reporting.
As Google’s intent-based advertising platform reaches issues with “scale,” the departure does make sense. When a demand model meets its logical limit, it has to maneuver to different supply-side metrics.
What do I…
ContinueWho’s the Baby? Recalls and Infants
Posted by Dan Beres on November 7, 2019 at 7:00am 0 Comments 0 Likes
When people think of recalls, at least in our industry, most think about vehicles. For many consumers, merely contemplating spending their time at a dealership waiting for a recall to be repaired or losing the use of their car for some time, seems draining and inconvenient. But most consumers probably don’t consider the potential risks recalls can pose to…
ADM Members Save $200 On Registration
Automotive Marketing Community Photos
Ads Generate Revenue that Helps ADM Professional Community
ADM Forum
How about a Thank You Video via Texting? Very effective.
Started by Ken Beam in VIDEO - Multimedia and Video Marketing Related Discussions, including Video SEO, YouTube, Video Email, etc. Nov 17. 0 Replies 0 Likes
So imagine you stopped by a dealership last night & the next morning you received this nice, short Thank You Video via Text on your phone. I do believe this will indeed add a little "Wow" factor to the equation....... don`t you? Ken-*by the way....they came back & bought the truck after I sent this.#highlyeffectivemarketing #GuerrillaMarketing101 #KenBeam Continue
Electric Vehicle is the Future
Started by Dwayne Jhonson in AUTO INDUSTRY NEWS - Discussions about Auto Industry, including dealerships, car companies and government, but not about suppliers (see cetegory) Aug 29. 0 Replies 1 Like
What is Electric Vehicle?An electric vehicle, which is also known as an EV, is a vehicle that uses more than one electric motors or traction motors for propulsion. An electric vehicle can be powered through a collector system by electricity from off-vehicle sources or can be self-contained as well. Electrical vehicles are self-contained through electric generators (to convert fuel to electricity), solar panels or a battery. Types of electric vehicles include passenger cars (PC) as well as…Continue
Email marketing
Started by Andrew Qrueed in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic Aug 26. 0 Replies 0 Likes
How often did you come across the fact that SMS or email was effective? I am sure very often. I want to offer you an excellent service, I will not persuade you and tell you about the pros and cons (I'm not a marketer), but visit atompark.com and I think you You will find many advantages, and the support service can solve many of your problems associated with this. Start here and read more.Continue
5 Ideas for car dealers FB page
Started by Kevin Lewis in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC) Aug 6. 0 Replies 0 Likes
If you want to promote your inventory using Facebook, do it on for car dealers or add a Shop section to your Facebook business page and list your vehicles there.Content is an integral part of Facebook business page. So here are 5 great Facebook post ideas for car dealers:1. Industry news, controversial topics, traffic & travel news2. New model releases/arrival3. Meet…Continue
Vehicle Subscriptions: How Many Consumers Are Yet Aware?
Started by Ralph Paglia in FINANCE and INSURANCE - Financial Services, Credit Issues, Using Financing variations to sell cars, the F+I Department, etc.. Last reply by Jonathon Coleman Jul 31. 1 Reply 1 Like
Netflix for Cars?Most Consumers Unaware of SubscriptionsWith the growing availability of subscriptions for new and used vehicles in the auto industry, Autolist.com wanted to see how aware consumers are of this new ownership model... As it turns out, not very many at all! According to an Autolist survey of 1,428 current car shoppers, 70 percent of consumers have no idea that automakers…Continue
Tags: Unaware, of, Subscriptions, Consumers, Most
Texting Program for media plus marketing
Started by jessica gillard in MOBILE MARKETING - Content and Apps for Mobile Web, Text Messaging (sms), Cell/Smart Phone and Tablet Apps, All Mobile Related. Last reply by Whering71 May 25. 1 Reply 0 Likes
Hey everyoneTexting programs are of great help to do mobile marketing and advertising in todays's world. Its so important for every business to do multi media marketing via mobile text services etc because its the best medium to reach out to the public. There are various mobile marketing agencies that are present, one of the best is media plus marketing, that ensures the best multi media solutions.Have a look at…Continue
Tags: promotion, mobile, company, marketing, multi-media
Most Popular Automotive Marketing Posts of the Past Month
Google Adsense Digital Advertising Example
Automotive Marketing and Advertising Articles by AutoBlog
Tesla shares rise as Musk says Cybertruck reservations hit 200,000
Filed under: Earnings/Financials,Green,Marketing/Advertising,Tesla,Truck,Electric
Tesla opened preorders immediately, however, and allowed potential buyers to book the truck by depositing just $100, compared to the $1,000 Tesla charged for booking Model 3 sedans in 2016, drawing the flood of reservations and sending the company's shares back up on Monday. From touting the features of the new vehicle to taking a dig at Ford rival F-150 pickup truck, Musk has been tweeting furiously to boost sales since Thursday's launch. The billionaire has long been using his 30 milliContinue reading Tesla shares rise as Musk says Cybertruck reservations hit 200,000
Tesla shares rise as Musk says Cybertruck reservations hit 200,000 originally appeared on Autoblog on Mon, 25 Nov 2019 10:04:00 EST. Please see our terms for use of feeds.
Permalink | Email this | CommentsFirst the Volvo XC90, now Polestar. Meet the man behind both
Filed under: Green,Design/Style,Green,Marketing/Advertising,Plants/Manufacturing,Electric,Future,Polestar
Continue reading First the Volvo XC90, now Polestar. Meet the man behind both
First the Volvo XC90, now Polestar. Meet the man behind both originally appeared on Autoblog on Tue, 5 Nov 2019 09:00:00 EST. Please see our terms for use of feeds.
Permalink | Email this | CommentsADM Events Posted for Automotive Marketing and Sales Professionals
Buying A Used Car: Your Complete Guide
Purchasing a used car from a dealer or a private individual can sometimes be a hectic task. The following are tips and advice on how you can acquire a second-hand car of your dreams. This comprehensive used car-buying guide is to guide you in the stressful task, of buying used car from both thee dealers and private individuals.
When purchasing used cars Colorado springs, always scout for those cars that…
Time:January 17, 2020 to January 18, 2020
Location:Colorado
Website or Map:https://www.springsautosearch…
Export to Outlook or iCal (.ics)
Welcome to
Automotive Digital Marketing
Please use the "Sign Up" link above to complete your registration form and become a member of the industry's leading Automotive Marketing and Internet Sales Professional Community. ADM members have access to resources, connections and private events that provide them with a competitive advantage.
Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.
ADM Sponsor
Please Consider Automotive Marketing Professional Community Sponsors
ADM Badge
Based On Your Interests...
ADM Consulting, LLC
Automotive Marketing Tools
ADM Events
December 2019
| S | M | T | W | T | F | S |
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | 6 | 7 |
| 8 | 9 | 10 | 11 | 12 | 13 | 14 |
| 15 | 16 | 17 | 18 | 19 | 20 | 21 |
| 22 | 23 | 24 | 25 | 26 | 27 | 28 |
| 29 | 30 | 31 | ||||
Top 20 Contributing ADM Professional Community Members (Past 30 Days)
Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......
Top Automotive Marketing Forum Discussions
Share the Best Content w/AutoMarketing Community
Google Automotive Network Targeted Placement Ads
Groups
ADM Notes
ADM Professional Community Founder Dedication Message
Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.
How To Get YOUR Video Featured
Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.
How To Get Your ADM Blog Post Featured
Created by Ralph Paglia Jan 16, 2009 at 10:24am. Last updated by Ralph Paglia May 10, 2010.
How To Get Your ADM Profile Featured
Created by Ralph Paglia Jan 16, 2009 at 10:18am. Last updated by Ralph Paglia May 10, 2010.
Top 5 ADM Content Posts of Past 7 Days
1. Can New Technology Make A Dealership Less Efficient?
Added by Mike theCarGuy Correra on December 5, 2019
3. #WittsWiseWords: You Can Still Be The "Go-To Person" for Digital Retail
Added by Bill Wittenmyer on December 4, 2019
4. Auto Groups Overlook $230K Per Store in Used-Car Service Opportunities [PRESS RELEASE]
Added by Scot Eisenfelder on December 3, 2019
5. Is Mobile Service the Answer to Higher Recall Completion Rates?
Added by Dan Beres on December 2, 2019
ADM Member Birthdays
ADM Member Birthdays TODAY
ADM Professional Community Help Wanted Forum Posts
Automotive Marketing News
Toyota, Lexus adjust auto show strategy to aim at consumers
Toyota will continue to have a presence in New York and other large and regional auto shows, but the automaker may aim its marketing dollars more at experiential efforts at the shows for consumers.
Renault loses marketing chief in latest executive departure
Renault has appointed veteran executive Xavier Martinet as head of global marketing, replacing Francois Renard, who is quitting the automaker after just over a year. Renard is one of a number of high-level departures from the automaker.
MCLAREN'S MIKE FLEWITT: Brand awareness key to the future
Flewitt, who has been with McLaren for nearly all of its existence as a road-car maker in its current form, sees some changes ahead, namely electrification. But that won't take away from the brand's vehicles, he says.
Alfa dashes through Italian streets in movie
In a trailer for starring Ryan Reynolds, a bright green Giulia Quadrifoglio showcases its performance chops during a chase scene in Florence.
Longtime Ford ad agency WPP plans major office move to downtown Detroit
WPP is the parent company of Ford ad agency GTB, or Global Team Blue. WPP moves to Detroit while Ford is renovating the Michigan Central Station as an anchor to its $740 million autonomous and electric vehicle campus in a neighborhood west of downtown.
© 2019 Created by Ralph Paglia.
Powered by
