Professional Community for Car Dealers, Automotive Marketers and Sales Managers
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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC
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Editor, Social Media
Editor, Reputation Management
Editor, From The Trenches
Editor, GM's Perspective
Editor, Vehicle Presentation Videos
Editor, Video SEO
Editor, Content Marketing
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Started by Garry House in Uncategorized or Does Not Fit Into Any Pre-Defined Category Aug 12. 0 Replies 0 Likes
Started by James A. Ziegler in RANTS, RAVES, OPINIONS and HUMOR; For the Uncensored Voice of Car Guys and Gals - What's Bugging you?!?! Got something funny or ironic? Need to Vent?. Last reply by Grace Curtis Jul 20. 8 Replies 6 Likes
Started by Big Tom LaPointe in DEALERSHIP MANAGEMENT, MONITORING and REPORTS - Achievements, Milestones, Sales Team and Organizational Leadership Topics, awards or achievements you and your team have earned Jul 18. 0 Replies 1 Like
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Started by Kelsey M. in HELP WANTED - Human Resources, Job Postings, Career Management, Recruiting and Hiring, Positions Sought, Pay Plans, Anything Hiring or Career Related. Last reply by Clifford VanMeter Jun 19. 1 Reply 0 Likes
A dealership's CRM is at the heart of its entire sales operation.
Choosing the right CRM for your dealership is exceedingly important in its success. However, when the purchase of the new CRM has been completed, there are still a few key items that need to be covered before the dealership can get up and running. Acknowledging that this process takes time and energy, from all members of the dealerships sales staff, will help to build a long and fruitful relationship between the dealership personnel and the CRM provider. After all, the foundation of the CRM’s success in the dealership starts with a positive and successful on-boarding process.
Following a few key steps (shown below), will save time, staff complaints, and most…Continue
Personalized emails targeted to the right buyer and at the right time can drive traffic to your inventory page and prospects onto your lot. Email is a highly effective customer acquisition channel and for the last ten years in a row, email is the category generating the highest ROI for marketers (Campaign Monitor). Email marketing requires a much lower investment compared to other marketing channels and gives marketers the broadest reach of all the channels available to them.
Benchmark Email conducted a survey analyzing the use and effectiveness of…Continue
If you want to see everything from what your friends are having for lunch to what is going on in their relationships to up-and-coming trends, look no further than Facebook. In 2015, online sales reached a staggering $334 billion, and they are expected to climb from there, with numbers reaching $480 billion by 2019. Consumers are doing their shopping, researching, and sharing about products and services online—and they’re looking to Facebook and other social platforms to offer up the information they need before buying.
For businesses, this is exactly where you want to be. When you share on Facebook, you’ll be joining other brands who are finding success in social media. …Continue
No matter the size of the dealership, independent dealer or automotive group, the maintenance of a website is just as important as the building of one.
Focusing on this section means we leave out the MOST important aspect of the website; mobile-optimization, and that cannot be done, so here’s a quick fact to make sure that box is being ticked.
More than HALF of all traffic to your dealership’s website is from a mobile device, so having a mobile-optimized website is critical for you dealership’s digital presence. Mobile optimization allows the dealership to be visible to customers at all times and locations, expands your customer base, and helps to stand out from the competition.
Alright, that’s covered. Back to the maintenance portion of the dealership…Continue
Want to know the best way to increase customer retention? It's not rocket science. It all comes down to the relationships that your employees have with your customers. If your employees take good care of your customers, and your customers like your employees, chances are good those customers will come back again.
However, building successful customer relationships is easier said than done. Like any relationship, a little effort and patience is required. In fact, it's not so different than building a relationship with that wonderful and most important person in your life: your spouse (if you have one). …Continue
And, when both are presented on the same page, consumers would rather watch a video than read text. For that simple reason, video content simply converts better.
There are many types of video content and unless you devote (or outsource) this content, it can be difficult and take some hard work to produce all of the different types of video you need. This can include: Pre-Roll; PPC & Re-Targeting video campaigns; promotional; model comparison; video email campaigns; in-market video display; new model test drive; value proposition; testimonial; inventory lead follow up; delivery; service…Continue
Dealership video content has quickly grown throughout the industry in the last few years, and it is yet another marketing strategy to set any dealership apart from its competitors.
Dealership video can be utilized to create an entire package of video marketing to attract more consumers to your brand. However, with consumers more informed than ever before, certain and specific marketing ideologies need to be adapted to survive with this new type of well-informed consumer. The problem is, the current videos posted on the dealership’s website, Facebook, YouTube…Are terrible, and horrid, and all of the other synonyms associated with BAD. It doesn’t have to be though. If done correctly, dealership video content creates an engagement between the dealership and the customer. Staying current with…