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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

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Tesla Loses in Michigan (10/21/14)

Gov. signs bill that effectively bars direct car sales; Daimler to make Sprinters in N.A.; Ford slashes price of Focus EV.

Toyota Issues Airbag Alert (10/21/14)

Warning: Keep front passengers out of unrepaired cars; Tesla seeks backup in Mich.; Honda, Acura previews; waiting-room boom.

Concerned Cadillac Dealers (10/20/14)

GM says big network can be asset as some stores fear consolidation; Hyundai seeks capacity; Porsche ahead of plan; Toyota expands recall.

Ready to War for Wrangler (10/20/14)

Toledo workers, officials closing ranks to keep Jeep; deeper woes found at Takata; dealer beats GM; Ford 'teardown' invitation.

CEO's Prescription for Dealers (10/17/14)

Time to 'take a brave pill,' says Hyundai N.A. chief; GM top lawyer to retire; Porsche Vatican party; interacting with Mustang.

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Toyota explains what names like Camry and Yaris mean

Filed under: , ,

2015 Toyota Camry

Ever wonder where automakers get the names for their cars? You're not alone. The sitcom Seinfeld opened Episode 94 - the one where George Costanza buys a Chrysler LeBaron instead of a Volvo - with a bit about nameplates like Integra, Supra and Impreza. Toyota, clearly, is not exempt from choosing evocative but enigmatic names for its models, and now the Japanese automaker is taking us through the etymology of some of its nameplates.

Names like Supra may require no clarification, but what about Camry? That comes from the Japanese word kanmuri for Crown (which is, incidentally, the name of another Toyota sedan).

Yaris? According to the company, it's "an amalgamation of words from Greek mythology and German. In Greek mythology, 'Charis' was a symbol of beauty and elegance. Toyota swapped the 'Ch' with 'Ya' - German for 'yes' - to symbolize the perceived reaction of European markets to the car's styling."

Uh-huh. By comparison, Corolla couldn't be simpler - its name refers to the innermost ring of pedals around the center of a flower. Previa is derived from the Latin word for providence (as in foresight, not capital city in Rhode Island).

Some of these name meanings you may already be aware of, but others might still be a mystery, so head over to Toyota's UK blog to delve deeper into ten of the company's most 'iconic' names.

Toyota explains what names like Camry and Yaris mean originally appeared on Autoblog on Mon, 20 Oct 2014 15:30:00 EST. Please see our terms for use of feeds.

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Naked breasts billboards cause 517 accidents in one day

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The larger-than-life ads were plastered on no fewer than 30 trucks spread across Moscow's roads.

A sexy mobile advertisement featuring a woman's breasts is being blamed for causing over 500 car crashes in one day. The larger-than-life inadvertent distracted driving ads were plastered on no fewer than 30 trucks spread across Moscow's roads.

The specific purpose of the ad campaign - designed by an advertising agency specializing in mobile ads - was to draw attention to the mobile billboards. The sparse text in the ad translates from Russian to "They Attract." They certainly do!

Russian motorist Ildar Yuriev says, "I was on my way to a business meeting when I saw this truck with a huge photo of breasts on its side go by. Then I was hit by the car behind who said he had been distracted by the truck. It made me late and left my car in the garage, and although I am insured I am still out of pocket."

Drivers across Moscow were quick to vocalize their outrage and have reportedly unleashed their anger on AdvTruck.ru, the agency responsible for the stunt. A spokesperson for AdvTruck says "'We are planning to bring a new advertising format onto the market, encouraging companies to place their ads on the sides of trucks, as we thought this would be a good alternative to putting them on the sides of public transport. We wanted to draw attention to this new format with this campaign" he explained.

He then added "In all cases of accidents, the car owners will receive compensation costs from us that aren't covered by their insurance."

The ad campaign, however tacky, obviously did the job it set out to do, but it left a city full of carnage in its wake, as no fewer than 517 collisions related to the mobile billboards have been officially reported. We'll be sure to keep you abreast of the situation as more reports flood in. Check out the full video report below.

Continue reading Naked breasts billboards cause 517 accidents in one day

Naked breasts billboards cause 517 accidents in one day originally appeared on Autoblog on Fri, 17 Oct 2014 19:59:00 EST. Please see our terms for use of feeds.

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LeBron James to rep Kia K900

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LeBron James 2015 Kia K900

"I was a Kia K900 driver and fan before we decided to become partners, so I'm really excited to be Kia's first-ever luxury ambassador." - LeBron James

LeBron James is taking his talents to Kia.

The 10-time NBA all-star has signed on with the Korean automaker as a spokesman for Kia's first luxury sedan, the 2015 K900. While the move isn't as shocking as his 2010 defection from the Cleveland Cavaliers to the Miami Heat (he re-signed with the Cavs this summer), it has raised eyebrows, as James is a noted car collector who has owned a Ferrari, Lamborghini, Porsche and other high-end models.

Still, James said that he was a fan of the K900 before he signed on as a pitchman. Perhaps telegraphing the upcoming deal, he posted a photo of himself in the car in August, saying: "Rolling around in my K900. Love this car!"

Kia said James reach out to the company to sample the K900. "I was a Kia K900 driver and fan before we decided to become partners, so I'm really excited to be Kia's first-ever luxury ambassador," he said in a statement. He added: "For me, a partnership has to be authentic and real to who I am, and that's what makes this one so special."

Kia is a longtime sponsor of the NBA and serves as its "official automotive partner." In 2009, James received a Kia Borrego for earning MVP honors, though he donated it to the Akron (OH) Urban League.

Terms of the deal were not disclosed. James, who will officially be called a "luxury brand ambassador," joins fellow NBA star Blake Griffin, tennis player Rafael Nadal and professional golfer Michelle Wie in Kia's lineup of celebrity endorsers. James will appear in TV advertisements, including a spot called Fit For A King, which launches in November as the NBA season tips off.

Kia hopes the partnership with James will raise the profile of the K900. Though it's expected to be a relatively low-volume car, Kia sold just 56 of them in September and has sold 1,106 units this year. As Kia's flagship, the K900 aspires to compete with sedans from BMW, Mercedes-Benz, Lexus and others. It offers powerful V6 and V8 engines paired with an eight-speed automatic transmission, a luxurious cabin with wood and leather features, and design flourishes like LED lights and a prominent chrome grille. It starts at $59,500.

For more, scroll through Kia's press release down below.

Continue reading LeBron James to rep Kia K900

LeBron James to rep Kia K900 originally appeared on Autoblog on Fri, 17 Oct 2014 10:15:00 EST. Please see our terms for use of feeds.

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Jeffery Sterns liked Jeffery Sterns's blog post More Traffic or Better Converting Websites? Why Choose?
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More Traffic or Better Converting Websites? Why Choose?

In our blog post about the two ways dealers can increase leads, I talked about the differences between driving more traffic as a strategy versus improving your websites ability to generate leads from the traffic it's…See More
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Brian Bennington commented on Subi Ghosh's blog post Our Connections are a Reflection of How to Market a Dealership
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Brian Bennington commented on Subi Ghosh's blog post Our Connections are a Reflection of How to Market a Dealership
"Comment by Brian Bennington 3 hours agoDelete Comment Hey Subi,  What's with the "We"?  Are you speaking for the entire industry?  Pardon me, but I've never heard of you before, so I do have a few…"
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Erika Kay Simms posted a blog post

Social Media Engagement is a Two-Way Street

The most amazing part about the internet and social media is that it has opened up communication between people and businesses that was never possible before. We now have the ability to talk to our customers and for them to talk to us in an interactive fashion, allowing for clear lines of engagement that can be both public…See More
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"Brian, I have purposefully waited a couple hours to write back to you as I am sincerely trying not to take offense. But how could I possibly take this as anything but criticism? My intensions for writing are simple. I see something going on in the…"
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8 Segments That Will Lead 4th Quarter Depreciation

Black Book expects Luxury-Level car segments will feel the largest depreciation through the balance of the year, largely driven by off-lease returns in lease-heavy segments. Luxury segments in this class will include Premier Luxury (BMW 7 Series, Audi A8, Lexus GS/LS, Mercedes-Benz S); Near-Luxury (Audi A4, Mercedes-Benz C, Cadillac CTS, Acura TL); and Luxury Level (BMW 5 Series, Audi A6, Cadillac DTS, Lexus IS, Infiniti M, Lincoln MKS).  Entry-level and small cars will also feel noticeable…See More
15 hours ago
Graham Annett posted a blog post

AutoLoop Welcomes Sales Rep Sean Donovan

Clearwater, FL--October 21st, 2014--AutoLoop LLC, a leading developer of sales-generation and customer-retention software for auto dealers, today announced the addition of Sean Donovan as Sales Representative for western North America. Donovan brings nearly 20 years of automotive marketing, technology, and analytics experience…See More
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Recap of the Best Tweets from DSES 2014

Posted by Rebecca Kon on October 16, 2014 at 8:18am 0 Comments

In case you missed the great dealer education opportunity that happened in Las Vegas this week, ActivEngage has put together a Twitter Recap of some of the best key takeaway tweeted messages from the DrivingSales Executive Summit

Check out them out, learn something, and apply them to your dealership’s processes NOW!

 

  1. Employee retention is cheaper than employee acquisition.

Continue

Data Security Starts At Home

Posted by Scott T. Joseph on October 16, 2014 at 6:00am 0 Comments

As security breaches and data theft become more commonplace, businesses will encounter increasing regulatory and consumer pressure to protect that data. I’ve written numerous articles on the importance of data security in dealerships, especially when dealers share that sensitive customer information with their vendor partners.

According to a recent article in Entrepreneur, however, Forrester Research found that “36 percent of data breaches resulted from employee errors.” Even more disturbing is that, according to the government IT Network, MeriTalk, that number is even larger. MeriTalk found that “49 percent of compromises occur when workers bypass security measures…” With sensitive customer data floating around dealerships in CRMs, DMSs, credit applications in…

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Training: Mercedes puts its Money Where its Mouth Is

Posted by Richard Holland on October 16, 2014 at 5:00am 1 Comment

I’ve written many times about the value of training and professional development to employee retention.  

Training, in combination with a company culture designed to create engaged employees, can help make a dealership a force to be reckoned with. Employee retention has always been a pain point in the automotive industry, because many employees feel there is no job security. Until very recently, it has been up to the dealership itself to foster this environment and provide ongoing training for its staff. Mercedes, however, has decided to take matters into their own hands.

 

In a recent…

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Are You Getting the Most Out of Your Dealership's Website?

Posted by CDK Global on October 15, 2014 at 2:39pm 8 Comments



Christy Roman, Now Marketplace, Owner
by Christy Roman, Now Marketplace Owner

automotive websites

I heard a story about a prospect who came into a dealership and was asking about the television ad they had seen. It was a GM “Sign and Drive” campaign with no money out of pocket. After investigating the situation a bit more, the salesperson determined that the campaign was for their competitor in another part of town. When the salesperson went to the competitor’s website, the offer was nowhere to be found and the dealer wasn’t even highlighting any special! It was an interesting look at how dealers (and even vendors) view their websites – as a place to showcase their inventory, rather than the most important ad for their business.…

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The Pursuit of Mediocrity is YOUR Best Friend

Posted by J.D. Rucker on October 15, 2014 at 12:30am 1 Comment

The car business is loaded with lions and gazelles. Some are ferocious, competitive beasts who want nothing but the best and they're willing to do what it takes to acquire it. Others accept what they're given and they're happy to still be alive and thriving after the economic hardship came and went.

This fall conference season gave me the opportunity to meet a ton of dealers. One of the most encouraging things that I witnessed was an unexpected resurgence of the hunger that drives many of us in this industry. I've seen too many people on both the dealer and vendor side spend the majority of their time complaining about how things aren't great and not enough time making them great. This fall, things seem to be different.

When I spoke at some of the conferences, there seemed to be…

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'Tis the Season for Declining Organic Search Traffic

Posted by CDK Global on October 14, 2014 at 10:30am 2 Comments



Nicole Milkovich, Search Engine Optimization Specialist
by Nicole Milkovich, Search Engine Optimization Specialist

Using a combination of smartphones, tablets and desktop computers, consumers are online more than ever before. You count on the last quarter of the year and holiday seasons to bring good tidings and high organic search traffic. So why are we saying to expect a decline? Data doesn’t lie.…

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Digital Marketing Mistakes Every Dealership Should Avoid

Posted by Mark Frost on October 14, 2014 at 7:00am 1 Comment

There are many mistakes companies and marketers alike make when breaking into digital marketing. Whether we’re talking about automotive SEO, PPC, or social media, you have to understand the fundamentals of each type of marketing strategy before you can truly create successful campaigns.

If your business is looking to invest time and money into a new digital marketing strategy, in order to succeed, you need to avoid these five basic mistakes:

Thinking in Terms of Pure Traffic and Volume of Rankings

 

When you’re just starting out in digital marketing, building traffic can be addictive. But like any addiction, it’s unhealthy.

Your goal should…

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Research Report: Local Media and Marketing Tactics for Car Dealers - Who Uses What and Which Works Best?

Posted by Ralph Paglia on October 13, 2014 at 10:48pm 0 Comments

BrandMuscle Research Report Reveals Local Media and Marketing Tactics Used by Car Dealers and other Local Franchised Business - But Does The Report Answer the Question About Who Uses What and Which Works Best?

Not too surprising to many of Automotive Marketing Professionals, traditional media remains a significant part of the local automotive marketing mix... The adoption of various new media tactics that have become available (including automotive digital marketing), is hindered by cost and for some dealers, complexity finds BrandMuscle [download page] in their recently-released study.

Results from the survey of franchised dealers and other local…

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AutoLoop Engage™ Call Center Solution for Auto Dealers

Posted by Patrick Kelly on October 13, 2014 at 9:30am 0 Comments

AutoLoop Introduces Engage™ Call Center Solution Proven to Increase Sales and Service Profitability for Auto Dealers

Clearwater, FL -- AutoLoop today introduced EngageTM, a call center solution proven to engage customers and increase sales and service profitability for auto dealers.

Building on twenty years of call center experience obtained in the 2014 merger with CAR-Research XRM, AutoLoop Engage uses USA-based agents to manage all inbound sales and service calls for dealers, perform unsold prospect surveys to increase sales and provide industry-unique true ad sourcing, service new and aged Internet leads and improve dealership CSI.

 

"Data collected from the thousands of customers we have spoken with shows that dealerships often answer…

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Automotive Marketing and Car Dealer News from AutoBlog

Toyota explains what names like Camry and Yaris mean

Filed under: , ,

2015 Toyota Camry

Ever wonder where automakers get the names for their cars? You're not alone. The sitcom Seinfeld opened Episode 94 - the one where George Costanza buys a Chrysler LeBaron instead of a Volvo - with a bit about nameplates like Integra, Supra and Impreza. Toyota, clearly, is not exempt from choosing evocative but enigmatic names for its models, and now the Japanese automaker is taking us through the etymology of some of its nameplates.

Names like Supra may require no clarification, but what about Camry? That comes from the Japanese word kanmuri for Crown (which is, incidentally, the name of another Toyota sedan).

Yaris? According to the company, it's "an amalgamation of words from Greek mythology and German. In Greek mythology, 'Charis' was a symbol of beauty and elegance. Toyota swapped the 'Ch' with 'Ya' - German for 'yes' - to symbolize the perceived reaction of European markets to the car's styling."

Uh-huh. By comparison, Corolla couldn't be simpler - its name refers to the innermost ring of pedals around the center of a flower. Previa is derived from the Latin word for providence (as in foresight, not capital city in Rhode Island).

Some of these name meanings you may already be aware of, but others might still be a mystery, so head over to Toyota's UK blog to delve deeper into ten of the company's most 'iconic' names.

Toyota explains what names like Camry and Yaris mean originally appeared on Autoblog on Mon, 20 Oct 2014 15:30:00 EST. Please see our terms for use of feeds.

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DISTRICT VOICES: Inside Panem with our finest citizens

Meet District Voices, the latest campaign in our Art, Copy & Code project—where we explore new ways for brands to connect with consumers through experiences that people love, remember and share. District Voices was created in partnership with Lionsgate to promote the upcoming release of The Hunger Games: Mockingjay Part 1. -Ed.

Greetings, Citizens of Panem!

The Capitol has joined forces with Google and YouTube to celebrate the proud achievements of our strong, lively districts. Premiering today on YouTube, a new miniseries called DISTRICT VOICES will take you behind the scenes to meet some of Panem’s most creative—and loyal—citizens.

At 4 p.m. EDT/ 1 p.m. PDT every day this week, one of your favorite Citizen creators from YouTube will give you a never-before-seen tour of their districts. First, the Threadbanger textile experts of District 8 will show how utility meets beauty in this season’s fashion—plus, you’ll get a look at a new way to wear your Capitol pride. Tomorrow, District 2's Shane Fazen will provide a riveting demonstration of how we keep our noble peacekeepers in tip-top shape. On Wednesday, Derek Muller from District 5—Panem’s center of power generation—will give you a peek at a revolutionary new way to generate electricity. Thursday The Grain District’s own Feast of Fiction will show you how to bake one of beloved victor Peeta Mellark’s most special treats. And finally, iJustine, District 6’s liaison to the Capitol, will give you an exclusive glimpse at the majestic and powerful peacekeeper vehicles in action.

Tune in at CAPITOL TV. And remember—Love your labor. Take pride in your task. Our future is in your hands.

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Automotive Marketing News

Volkswagen, Fiat, play off the new and the old

The new Jetta: refined German engineering; its owner: flip-flops, plaid shorts and large drink.

Ford steers C-Max ads away from mpg

Since Ford was forced to restate the estimated fuel economy of its C-Max Hybrid -- first in August 2013 and again in June -- the brand's marketers have rethought how to sell their hybrid-only nameplate.

NAMAD's 2nd film chronicles history for next generation

The nation's largest minority dealership group has released the second in what it hopes will be a series of documentaries chronicling the history of minority dealers in the United States.

Repairs on Corvette-swallowing sinkhole to begin in Nov.

Construction to fill the massive sinkhole that in February swallowed eight Corvettes at the National Corvette Museum in Kentucky is scheduled to begin November 10, the museum said.

Infiniti set to name CPandB as its global advertising agency, report says

Infiniti is set to tap Crispin Porter + Bogusky as its global advertising agency after a drawn-out review, people familiar with the matter told Advertising Age, an affiliate of Automotive News.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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