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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

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Ralph Paglia
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Arnold Tijerina
Editor, Content Marketing 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Ben Jansen posted a blog post

Major Replacement For the Original Subcompact SUV Pioneer: 2018 Nissan Kicks

Edgy and slightly unfamiliar designs have been gaining popularity in the auto world, and the Kia Soul is one example of an urban commuting car laden with cool tech, and capability for high fuel efficiency. The …See More
53 minutes ago

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Stuart McInnes liked Andy Church's video
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Mike KO posted a blog post

LED Lighting for Car Dealerships

Are you on the lookout for LED Lighting for Car Dealerships? You have factors to understand more about Luna Energy Partners if the response…See More
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Greg Geodakyan posted a blog post

The Weakest Link in Data Attribution Part II: Data Standardization

Today, too many dealerships rely on old attribution models, such as first-click…See More
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Paul Moran posted a blog post

Getting The Most Bang From Your Social Media Bucks

Today, it’s a well-known fact among dealers that a consistent presence on social…See More
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Lisa Hall commented on Ralph Paglia's page Hyundai Dealers
"Wilson Premier Hyundai Address: 450 Steed Road, Ridgeland, MS 39157 Sales and Service phone number: (601) 856-6423 Visit us online at: https://www.wilsonpremierhyundai.com/"
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Digital Dealer 25 Early Registration Is Now Open! 

The Digital Dealer 25 Conference & Expo will be held at the Mirage Hotel & Casino in Las Vegas, Nevada. You'll have the opportunity to choose from over 100 educational sessions led by top dealership executives, trainers, and consultants.

 

ADM Blog Posts

5 Ways to Optimize a Car Dealership Website

Posted by Roger Kalinowski on September 17, 2018 at 7:04am 0 Comments

As with any business in the 21st century, your website is the most important bridge between you and your customers. This is especially true if your business is a car…

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Three Merchandising Best Practices to Maximize Inventory Turn

Posted by John Wingle on September 18, 2018 at 7:04am 0 Comments

In my last blog, I discussed how dealerships can lose significant profit by failing to merchandise vehicles efficiently. Simply put, you can’t sell something nobody knows you have. And, with thousands of competing vehicles…

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The 3 Most Important Components of Your SEM Strategy

Posted by Dane Saville on September 19, 2018 at 6:02am 0 Comments

For all of its complexities, the core of a successful paid search campaign is simple:

  • Create the right ad.…

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Is the Pre-Qualification Game Losing You Sales?

Posted by Brett Sutherlin on September 19, 2018 at 7:07am 0 Comments

The sheer volume of leads many dealerships receive can be overwhelming. And, not only do they have to respond (hopefully quickly) to any new leads, they are also expected to follow up with those leads with a “buy or die” mentality. I can guarantee you that whoever is responsible for following up with leads can quickly…

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Happy customers grow your CSI

Posted by Thomas F. Jung on September 20, 2018 at 5:28am 0 Comments

Intuitively speaking, customer satisfaction and customer experience are the drivers of increased profitability at your dealership. Just think of it: if your customers are happy, they will bring you more business.

In most cases, this is a fact, and…

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Can You Sell Cars On Facebook Marketplace?

Posted by Todd Smith on September 20, 2018 at 7:00am 0 Comments

Since Facebook has exploded, businesses have all rushed to capture their audience’s attention and leverage the platform’s marketing potential. In the beginning, gaining business exposure on Facebook’s platform was relatively inexpensive. As Facebook continued to modify its algorithm to appease its users and better…

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Don’t Miss Revenue Opportunities!!

Posted by Andy Church on September 21, 2018 at 6:30am 0 Comments

It is widely known that Service is the lifeblood of all dealerships and, in many cases, keeps dealerships financially in the black.

With the inundation of service requests by consumers, largely due to the increasing amounts of recalls that we’ve seen in the last few years, service…

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Hello, is It Me You’re Looking For?

Posted by Chris Miller on September 21, 2018 at 7:30am 0 Comments

I frequently write about how, in my opinion, dealerships would be wise to expand their thinking and change attitudes towards recall customers … and not just recall customers, but all customers

 

The customer experience is key to building customer loyalty, increasing referrals and securing repeat…

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Digital Dealer 25 Early Registration Is Now Open! 

The Digital Dealer 25 Conference & Expo will be held at the Mirage Hotel & Casino in Las Vegas, Nevada. You'll have the opportunity to choose from over 100 educational sessions led by top dealership executives, trainers, and consultants.

 

ADM Forum

Grammarly Content Writing Tool for ADM Members

Started by Ralph Paglia in TOOLS, FILES and TEMPLATE RESOURCES - Share Your Files, Apps, Spreadsheets, Email Templates, Phone Scripts, Letters, Tracking Tools, Links, etc. yesterday. 0 Replies

Michael from Grammarly writes: "I came across your article on automotivedigitalmarketing.com and I was excited to see that you mentioned Grammarly as a helpful writing tool. Awesome!"  Michael has provided our members with a link to a free version of Grammarly... Here…Continue

Tags: ADM, Members, Tool, Writing, Content

Go Online, reinvest the money and move on

Started by Kevin Lewis in INVENTORY MERCHANDISING - Vehicle Listing Sites, Inventory Management, Data Services and Related Topics about optimizing results from vehicle inventory marketing partners. Last reply by john smith Sep 17. 1 Reply

Online auction channels work much better than physical auctions when you need to wholesale aged and “as-is” units. Also it allows you to offer vehicles for sale without the expense and time required to transport the vehicles to physical lanes. To run an auction successfully, and get more eyeballs on your online lot, you need a reliable auto auction software. CAMS II is a complete…Continue

Is Disciplined Asset Management Part of Your Culture?

Started by Garry House in Uncategorized or Does Not Fit Into Any Pre-Defined Category Sep 6. 0 Replies

Several months ago, a long term client-dealer admitted to me that he was finally ready to drink the water from the horse trough that I’d been continually leading him to for the last 25 years. This dealer has always had a lot of financial resources, both business and personal. Because of these extensive resources, he never felt the need to become properly trained to truly understand his balance sheet or its importance. His was one of the balance sheets that I referred to in one of my earlier…Continue

Is Selling a Junk Car to the Wreckers still the fastest way?

Started by Shaun H in AUTO INDUSTRY NEWS - Discussions about Auto Industry, including dealerships, car companies and government, but not about suppliers (see cetegory) Aug 26. 0 Replies

Open for debate!Is it selling an unwanted vehicle to auto wreckers the fastest and hassle-free way or there are some government programs that are offering better benefits?Selling a car to the wreckers in Perth, WA is still the most preferred option for the people, even if they are aware of the government recycling programs.This might the be cause because they don't get any compensation for their vehicle removalHow is it on your side of the world?Do you offer free car removal services like…Continue

Tags: Service, Selling, Sell, junk, Cars

BDC Process for handling credit applications...

Started by Chris Younggren in Uncategorized or Does Not Fit Into Any Pre-Defined Category Aug 11. 0 Replies

Just wonder how some of the high performing BDCs handle credit applications? Do you run the credit and give the prospect your opinion on if need cash down, co-signer, payment? Or do you work toward getting them to meet w. a credit specialist? If so, please share word tracks used to respond to "Can I just get pre-approved b/c Iive 30miles way?" or "I just want to get pre approved, email me back?"Thank youContinue

Tags: BDC

Seafood Restaurant Dubai – Best Seafood Restaurants in Dubai

Started by umairaslam in Uncategorized or Does Not Fit Into Any Pre-Defined Category Jul 30. 0 Replies

When it comes to choose the food according to taste people never compromise for taste. They always need yummilicious food that varies from person to person. When it especially comes to Dubai you never take it for granted to find all top-class cuisines that are cooked with the best of tastes and flavors. It may include Italian, Chinese, Indo-Pak spices or even Japanese, the city present give an endless list of appetite for its best. For seafood darlings, it is no less than heaven as there is the…Continue

How Do Millennials Buy Cars?

Started by Kevin Lewis in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices Jul 24. 0 Replies

Hello everybody!There hasn't been much activity here recently but I still want to share my thoughts with those who keep looking for improvements. The topic that I want to bring up today is the way young adults think when they want to buy a car. Many dealers make one mistake by approaching every customer the same way. It is similar to trying to unlock different doors with the same key. People are different even within one generation, not to mention the inherent differences of…Continue

Getting more buyers to your dealership!

Started by Harold Pollitt in Uncategorized or Does Not Fit Into Any Pre-Defined Category Jul 12. 0 Replies

If this is what you need and do not want to spend a arm and a leg and do not like contracts, get in touch with me, we have the best platform out there, and MANY dealer referrals to back that up, not ones just written out, on their letter heads! We are 100% performance based!Continue

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Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

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