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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

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Ralph Paglia
Editor-in-Chief

Arnold Tijerina
Editor, Content Marketing 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Automotive News Videos

Uber Buying 24,000 Self-Driving Volvos (11/20/17)

Uber buying 24,000 Volvos for robotaxi fleet; Mahindra details Detroit factory plans; Safety group urges Pacifica probe; Honda enlists Facebook tech; Ford plans plug-in cop car.

Nissan to Send U.S.-built Titan to China (11/20/17)

Nissan to export Titan from Miss. to China, exec hints at need for new U.S. plant; VW factory shuffle; Ford phasing out C-Max in U.S.; Honda Odyssey recall; Why Adient is adapting.

Tesla Truck: Game-Changer or Distraction? (11/17/17)

Tesla truck a game-changer or distraction?; VW's five-year, $40B EV plan; Report: Porsche mulling hybrid 911; Toyota, Suzuki to sell EVS in India; JLR robocar hits London streets.

Top 3 Most Popular Automotive Marketing Videos of Past 30 Days

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Auto Industry Marketing and Advertising News

No more MK? Lincoln may move back to proper model names

Filed under: ,,,,,

With the return of Continental and the emergence of the all-new 2018 Navigator as the defacto Lincoln flagship, it doesn't take a cryptographer to read the writing on the wall: Lincoln is re-embracing proper model names. During the 2018 Lincoln Navigator first drive press launch, Lincoln group vice president (and now also Ford's chief marketing officer) Kumar Galhotra confirmed that the switch to Continental from what had been the MKS in Lincoln's lineup has indeed been a positive one as increa

Continue reading No more MK? Lincoln may move back to proper model names

No more MK? Lincoln may move back to proper model names originally appeared on Autoblog on Tue, 31 Oct 2017 14:45:00 EDT. Please see our terms for use of feeds.

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Latest ADM Activity - Click "More" at bottom!

Ralph Paglia posted a photo

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8 hours ago

Media
Emma Sturgis posted a blog post

Recent Auto Accident? 3 Signs Of Structural Damage

Not everything is clear after an auto accident. When you get your vehicle home, you might think that it’s safe to drive and that there’s nothing wrong. However, in reality there might actually be structural damage that needs to be repaired. Some states won’t permit you to resell a car that has…See More
19 hours ago

Influencer
Garry House posted a discussion

8 Typical Dealership Management Shortcomings

        ► Organizational Design                            ► Compensation Planning        ► Employer Branding                                ► Hiring and Onboarding        ► Communicating Expectations                  ► Performance Management        ► Career Path Planning                             ► Leadership DevelopmentThese are the core elements of the consultancy in which Garry House & Associates specializes today. Woven together, these eight components represent the foundation of…See More
20 hours ago

Vendor
Stephen Coambes posted a video

Following the Basics in the Service Drive

Director of Professional Services Stephen Coambes shares how following the basics in the service drive will lead to a better customer experience.
21 hours ago

Vendor
Mister Lagopus posted a blog post

Relax Your Customer

One of the most important skills a doctor can posses, is that of a bedside manner. In the same sense, it is important that salespeople possess the same type of skill, to be able to put their customer at ease. Relaxing your customer is important to any type of sales situation you may find yourself in. Remember, think of the customer as a guest in your house, you are the host, so you want to make them as comfortable as possible in your house. The more comfortable they are in your house, the…See More
22 hours ago

Vendor
Mister Lagopus is now friends with Vicki D. Casey and Ralph Paglia
23 hours ago

Vendor
Vidushi Jain posted a blog post

Convert More Internet Leads

Based on Forbes studyCompanies take 46 hours and 53 minutes to pick up the phone and respond to a leadOnly 1.3 attempts are made to reach a lead on averageThese factors combined lead to loss of 71% leadsLead times are much better for the auto industry, still, there is room for improvement and valuable leads are lost due to latency around internet manager assigning a lead and then sales representative checking the lead and then calling/ texting back. With right technology and channels,…See More
yesterday

Vendor
Michael Reid shared their blog post on Facebook
yesterday

Vendor
Michael Reid posted a blog post

Auto Repair Shop Marketing for 2018 & Beyond

Looking for new ways to get some advertising out about your auto shop? There are a ton of marketing ideas out there, but it can sometimes be tricky to find the ones that work well. In addition, some things that might work for another sort of business might not have the same effect on your auto repair shop.We’ve…See More
yesterday

Influencer
John Sternal's blog post was featured

SWAPALEASE.COM SURVEY ON INCENTIVES SHOWS MORE DEALERS INCREASING INCENTIVES ON LEASES IN 2017

Swapalease.com, the nation’s largest online car lease marketplace, today unveiled results of its latest survey on incentives, with dealers saying they’re offering roughly the same incentives on financed vehicles in 2017 compared to last year, but are offering 3X as much incentives on lease deals today versus…See More
yesterday
Ralph Paglia's discussion was featured

New Firefox Quantum. Is It Fast? Is It Good?

The new Firefox. Fast for good.Today we’re thrilled to introduce you to our brand new browser — Firefox Quantum.What you’ll notice first is that the new Firefox is blazing fast. In fact, you’ll enjoy speeds up to twice as fast as a year ago. It’s also more powerful. We’ve rebuilt Firefox from the ground up to focus on how you use the Web today to watch, listen, create…See More
Sunday
Ralph Paglia posted blog posts
Sunday
Kevin Root's blog post was featured

Virtual Reality – 70% Would Choose A Retailer Site With It Over One Without

Pundits are saying 2016 is the year that Virtual Reality will begin to make a serious entrance into the retailing world. Google, Apple and Microsoft are all reported to have large scale projects in development. Google just announced that their Daydream VR platform will join Facebook’s Oculus and Samsung’s Gear VR in the mobile platform provider space.Google’s announcement is…See More
Sunday

Influencer
sara callahan's blog post was featured

Marketing vs. Content: It’s a Matter of Perspective

In a world filled with noise, companies large and small are competing for consumer attention. Your message needs to be relevant, or the consumer will simply tune you out. Of course, you also need to make a profit and get in front of customers whenever can – and that’s where marketing and content come in. Some may say they are the same. I’m here to tell you…See More
Sunday

Vendor
Scot Eisenfelder's blog post was featured

Putting the “R” Back in CRM

Too often, CRM and direct marketing are used interchangeably. In so doing, focus on the “relationship” part of CRM is lost.  I think we can learn a lot about the value of that relationship, and how best to foster it, by thinking about successful personal relationships.  If you expect to build a relationship with consumers, you cannot always ask for an immediate sale. This does not…See More
Sunday
Profile IconDonna Blondell, Bamber Albert, Jennifer Scott and 1 more joined Automotive Digital Marketing
Sunday
Ralph Paglia commented on Scot Eisenfelder's blog post Putting the “R” Back in CRM
"Scot, Thank you for such an insightful post! Anyone who has sold cars for awhile eventually understands that it is all about relationships with clients and how well you develop and nurture the,.. Relationship Equity determines Gross Profit on sales."
Saturday
Ralph Paglia posted a discussion

New Firefox Quantum. Is It Fast? Is It Good?

The new Firefox. Fast for good.Today we’re thrilled to introduce you to our brand new browser — Firefox Quantum.What you’ll notice first is that the new Firefox is blazing fast. In fact, you’ll enjoy speeds up to twice as fast as a year ago. It’s also more powerful. We’ve rebuilt Firefox from the ground up to focus on how you use the Web today to watch, listen, create…See More
Saturday

Influencer
John Sternal posted a blog post

SWAPALEASE.COM SURVEY ON INCENTIVES SHOWS MORE DEALERS INCREASING INCENTIVES ON LEASES IN 2017

Swapalease.com, the nation’s largest online car lease marketplace, today unveiled results of its latest survey on incentives, with dealers saying they’re offering roughly the same incentives on financed vehicles in 2017 compared to last year, but are offering 3X as much incentives on lease deals today versus…See More
Friday

OEM
MartinHertz posted a blog post

Wie man bei BlackJack gewinnt

Blackjack ist nur eine Wahrscheinlichkeit und Zahlen. Daher können Sie mit Hilfe der vorgeschlagenen Strategie Ihr Einkommen im Casino erheblich steigern.In diesem Artikel werden wir über eine Strategie sprechen, mit der Sie die Qualität der Spiele im Casino verbessern können. Es ist sehr wichtig, alle Punkte der Strategie vollständig einzuhalten, da nur in diesem Fall ein positives Ergebnis erzielt werden kann.Der Hauptzweck des Spiels in Black Jack ist es, zwei Karten zu verwenden, um 21…See More
Friday

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ADM Blog Posts

How Many Reviews Required To Sway Customers?

Posted by Ralph Paglia on November 18, 2017 at 9:00pm 0 Comments

Most People Need to Read More Than 3 Reviews

Before Trusting A Car Dealership

Virtually all American adults (93%) read online reviews to determine if a car dealership is good or bad, reveals BrightLocal in its latest annual …

Continue

SWAPALEASE.COM SURVEY ON INCENTIVES SHOWS MORE DEALERS INCREASING INCENTIVES ON LEASES IN 2017

Posted by John Sternal on November 18, 2017 at 7:30pm 0 Comments

Swapalease.com, the nation’s largest online car lease marketplace, today unveiled results of its latest survey on incentives, with dealers saying they’re offering roughly the same incentives on financed vehicles in 2017…

Continue

Email Marketing Statistics Infographic

Posted by Ralph Paglia on November 18, 2017 at 7:00pm 0 Comments

The Giant Email Marketing Statistics Guide

It's not a new craze sweeping the nation…

Continue

Virtual Reality – 70% Would Choose A Retailer Site With It Over One Without

Posted by Kevin Root on November 16, 2017 at 9:30am 0 Comments

Pundits are saying 2016 is the year that Virtual Reality will begin to make a serious entrance into the retailing world. Google, Apple and Microsoft are all reported to have large scale projects in development. Google just announced that their Daydream VR platform will join Facebook’s Oculus and Samsung’s Gear VR in the mobile platform provider…

Continue

Marketing vs. Content: It’s a Matter of Perspective

Posted by sara callahan on November 16, 2017 at 6:30am 0 Comments

In a world filled with noise, companies large and small are competing for consumer attention…

Continue

Putting the “R” Back in CRM

Posted by Scot Eisenfelder on November 16, 2017 at 6:00am 1 Comment

Too often, CRM and direct…

Continue

Dealership Websites That Engage vs. “Trap’ Can Double Closing Rates

Posted by Crystal Hartwell on November 14, 2017 at 6:30am 1 Comment

New research from PERQ tracks the behavior of thousands of consumers on dealership websites, revealing that consumers are more likely to purchase if offered a guided online experience, versus one that simply seeks to ‘capture’ a lead – all of which results in an increase in…

Continue

BLACK BOOK DATA SHOWS LUXURY AND SPORTY CARS SEGMENTS INCREASING IN DEPRECIATION ENTERING NOVEMBER

Posted by Black Book on November 15, 2017 at 7:00am 0 Comments

According to Black Book® data, the average price of a used vehicle for model years 2012-2016 depreciated in value by -1.4% during October.

Cars overall dropped -1.8% and trucks decreased -1.1% in value during October. All vehicles are averaging…

Continue

LEASE CREDIT APPROVAL RATES BOUNCE BACK IN OCTOBER

Posted by John Sternal on November 15, 2017 at 7:00am 0 Comments

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 55.6% approval rate for October.

The lease credit approval rate improved over September’s rate of just 47.6%, marking the lowest percentage…

Continue

Overall Normal Depreciation for November

Posted by Black Book on November 15, 2017 at 7:00am 0 Comments

    
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction…
Continue

ADM Forum

8 Typical Dealership Management Shortcomings

Started by Garry House in Uncategorized or Does Not Fit Into Any Pre-Defined Category 20 hours ago. 0 Replies

        ► Organizational Design                            ► Compensation Planning        ► Employer Branding                                ► Hiring and Onboarding        ► Communicating Expectations                  ► Performance Management        ► Career Path Planning                             ► Leadership DevelopmentThese are the core elements of the consultancy in which Garry House & Associates specializes today. Woven together, these eight components represent the foundation of…Continue

New Firefox Quantum. Is It Fast? Is It Good?

Started by Ralph Paglia in TOOLS, FILES and TEMPLATE RESOURCES - Share Your Files, Apps, Spreadsheets, Email Templates, Phone Scripts, Letters, Tracking Tools, Links, etc. on Saturday. 0 Replies

The new Firefox. Fast for good.Today we’re thrilled to introduce you to our brand new browser — Firefox Quantum.What you’ll notice first is that the new Firefox is blazing fast. In fact, you’ll enjoy speeds up to twice as fast as a year ago. It’s also more powerful. We’ve rebuilt Firefox from the ground up to focus on how you use the Web today to watch, listen, create…Continue

Tags: Is It Good, Is It Fast, Quantum, Firefox, New

Confirm and Cultivate Your HVA

Started by Garry House in PROCESS MANAGEMENT- CRM, BDC and lead Management Processes, Emails, Phone Scripts, Facility Design, Tools and Suppliers. Last reply by Vicki D. Casey on Wednesday. 2 Replies

Your Highest-Value Activity (HVA) will drive your greatest incremental profit!And most retail automotive management professionals acknowledge that the largest potential profit improvement can be achieved by generating additional vehicle sales department gross. So, I have recently made a point to ask my dealer-clients, their CFOs, their GMs, and their sales managers:“How do you…Continue

Tags: HVA, Your, Cultivate, and, Confirm

Toyota Social Media Marketing Strategy and Effectiveness

Started by Ralph Paglia in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC). Last reply by Vicki D. Casey on Wednesday. 1 Reply

Toyota Social Media Marketing BreakdownSure America might be known for making the automobile an everyday part of our modern life, but that hasn’t kept other countries from adding their own personal spin on our beloved horseless carriages. Guided by the Japanese principle of Kaizen  (essentially making continual small improvements to business processes),…Continue

Tags: Strategy, Toyota, Social, Media, Marketing

Understanding Customer Intent

Started by Colin Forrest in WEBSITE CONTENT - How to Get Visitors to Interact, Engaging Content, Driving Increased Website Visitor-to-Dealer Contact Conversion Rates. Last reply by Vicki D. Casey on Wednesday. 1 Reply

Understanding customer intent has traditionally been separated into three main categories of internet searches, NIT -  Navigational, Informational, and Transactional. For many automotive dealers, as sales commonly occur in brick-and-mortar showrooms, it may be difficult for such companies to understand what they can do to improve their online visibility so that it has tangible…Continue

Tags: Intent, Customer, Understanding

Why is it important to differentiate between mobile and desktop in SEO?

Started by Susan Daigle in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices. Last reply by Colin Forrest Nov 2. 2 Replies

Distinguishing clearly between the mobile platform and the desktop platform is of paramount importance when it comes to search engine optimization. More specifically, mobile platform has not just influenced the way businesses used to represent themselves over the internet but, it has entirely changed the concept of online branding. Now SEO experts…Continue

Tags: and, mobile, desktop, in, SEO?

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Automotive Marketing and Car Dealer News from AutoBlog

ADM Events Posted for Automotive Professionals

FREE WEBINAR: Beard and Hair – Ask Me Anything! (BAHAMA)

It was so good the first time around, we had to do it again!

DealerOn’s very own Greg Gifford (“the Beard”) and Shaun Raines (“the Hair”) will share a high energy dual presentation on SEO and SEM.

This outstanding 1 hour webinar is a fast-paced Q&A format where these two experts will share detailed answers to all of your critical SEO and SEM questions. Come prepared with all of your…



Time:November 30, 2017 from 12pm to 1pm
Location:https://www.dealeron.com/webinar/beard-hair-ask-anything-bahama
Website or Map:https://www.dealeron.com/webi…
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3. Confirm and Cultivate Your HVA

Posted by Garry House on August 17, 2017

4. Understanding Customer Intent

Posted by Colin Forrest on September 22, 2017

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ADM Professional Community Founder Dedication Message

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How To Get YOUR Video Featured

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Automotive Marketing News

GM's parting with Russia has been such sweet sorrow

General Motors pulled out of Russia in 2015, but still does pretty well there.

Accord and Camry midsize sedans draw full-size marketing push

The marketing efforts underway at Toyota and Honda aren't just about the horse race or bragging rights.

How factory can help turn browsers into buyers

A study points to a lack of coordination between automakers and retailers on presenting inventory, messaging, search engine marketing and website layouts.

Facebook updates ad features to convert mobile shoppers

Facebook has updated two of the platform's ad tools to better serve the auto industry in its quest to reach mobile shoppers.

Kia highlights access to Malaria treatment

In the latest video to join our viral video chart, Hyundai brings out the big guns: Kids.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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