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Posted by J.D. Rucker on July 2, 2015
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Started by Garry House in Uncategorized or Does Not Fit Into Any Pre-Defined Category on Friday. 0 Replies 0 Likes
Started by James A. Ziegler in AUTO INDUSTRY NEWS - Discussions about Auto Industry, including dealerships, car companies and government, but not about suppliers (see cetegory). Last reply by James A. Ziegler on Thursday. 3 Replies 1 Like
Started by James A. Ziegler in AUTO INDUSTRY NEWS - Discussions about Auto Industry, including dealerships, car companies and government, but not about suppliers (see cetegory) on Thursday. 0 Replies 1 Like
Started by J.D. Rucker in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices. Last reply by Alexander Lau Jul 17. 7 Replies 3 Likes
Started by J.D. Rucker in DEALERSHIP TRAINING and CONSULTING SERVICES - In-Dealership Training, Web Learning Tools, Digital Marketing Consultants, BDC Installation Services, DVD Based Learning and Online Webinars. Last reply by Ralph Paglia Jun 30. 1 Reply 0 Likes
Started by Garry House in Uncategorized or Does Not Fit Into Any Pre-Defined Category Jun 23. 0 Replies 0 Likes
Started by Chip Dorman in Uncategorized or Does Not Fit Into Any Pre-Defined Category Jun 22. 0 Replies 0 Likes
Started by Garry House in Uncategorized or Does Not Fit Into Any Pre-Defined Category Jun 9. 0 Replies 0 Likes
Repost of article by …
In today’s fast-paced world, it’s hard for businesses to cut through the noise. Consumers are bombarded with advertising messages across all mediums from companies that claim they, or their product, is the best. Generally, these messages go in one ear and out the other.
So, how do you get the attention of today’s message-fatigued consumer?
It’s a well –known fact that people do business with people and companies they like. Think of all of the Disney fanatics, Starbucks loyalists and Nordstrom shoppers. They experienced a magic, or some sort of experience, that resonated with them. Who knows exactly how a customer becomes a brand advocate. The point is that they did. Every business wants customers raving about them to their friends, family, associates and others, through social…Continue
I review sites for customers and prospect every day. The number one thing that drives me crazy while doing that is annoying coupons and obnoxious chat windows but that’s not what this post is about. I just saw an opportunity to say it again. This post is about linking to social sites you don’t maintain.
I started to review this particular dealership’s site and was having a relatively good experience (once I made the chat window go away). They recently upgraded to a responsive design, added a “text sales” feature, and they even use actual pictures for their new cars instead of stock images. Nice! Then I see the social icons in their header. I belt it out again…NICE! They had links to Facebook, Twitter, Google+, and YouTube. I clicked them all. Here is what I found.…Continue
Jennifer Briggs is a self-described data freak. A certified business intelligence report designer, Briggs has used statistics to build the Internet presence of Feldman Automotive, an eight-store group in suburban Detroit.
Her goal is to create a mini version of AutoNation’s…Continue
One of the problems most individuals and businesses face with content production is the amount of time it takes to create great content. Whether you’re a nutritionist trying to build an incredible blog, or a car dealer that wants to improve your automotive SEO, content takes a lot of time and it can oftentimes feel like there’s never enough of it to do quality work.
In this post, I’ll provide step-by-step details on how you can stop feeling overwhelmed by and start creating better content in less time:
If there’s one thing that slows down content production, it’s on-the-fly research. You should be gathering resources and taking notes…Continue
According to a recent article in The Atlantic, soon reporters at two of the country’s leading newspapers will have access to the most basic type of digital analytics: They will be able to see web-traffic data for their own stories. That is, they will at least know how many people clicked on them, where they came from, and how long they lingered.
The Washington Post—in a concession to its reporters’ union—told journalists…Continue
While the public is constantly barraged with negativity pertaining to car dealers, there are many instances that go ignored or are simply passed over. Let’s face it… the media (and a lot of websites/industry blogs) are typically more focused on perpetuating the stereotype of dealers as the “bad guys.” There are entire companies that have built their business model on this very premise. Anyone in the auto industry knows that you simply cannot do business that way and survive, yet stories and blog articles surface constantly about some random car dealer screwing a customer, refusing to fulfill promises, or taking advantage. Well, I’m here to tell you a story that might just make you like car dealers a little more.
Part of my responsibilities with …Continue
Every dealership depends on certain resources to be successful, but thriving dealerships know the secrets to long-term, bottom line success depends on investing time and money in core areas of the dealership to stay on top and build a solid, recognizable and profitable brand.
The success of a dealership hinges on its employees for obvious reasons, but there are ways to maximize the impact your employees have on your bottom line. Great dealership managers understand the importance of seeing their employees as individuals. Successful managers are able to pinpoint the unique talents and strengths of individuals on their team,…Continue