Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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Automotive Marketing Professional Community Serves Car Dealers

Official ADM Hash Tag: #ADMPC

Benefits of ADM Professional Community Membership:

  • Access to exclusive content
  • Publish your own content
  • Download Files for dealer use
  • Comment on articles, videos, Photos and forum posts
  • Start an ADM Group, control membership and topics
  • Network with your peers
  • Direct Assistance from Auto Industry Thought Leaders

Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

Professional Community

AutoDigitalMarketing@Gmail.com

2701 N. Rainbow Blvd.
Unit 2202
Las Vegas, NV 89108
505-301-6369

Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Latest ADM Activity - Click "More" at bottom!


Influencer
Jon Floyd posted a blog post
yesterday

Influencer
Eliana Raggio liked Eliana Raggio's event FREE WEBINAR: A Tale of 2 Case Studies: Driving Lucrative Dealership Strategies with Data
yesterday

Influencer
Eliana Raggio posted an event
Thumbnail

FREE WEBINAR: A Tale of 2 Case Studies: Driving Lucrative Dealership Strategies with Data at http://www.dealeron.com/webinar/driving-lucrative-dealership-strategies-with-data/

October 20, 2016 from 12pm to 1pm
When discussing success in business, data is your friend. The numbers simply don’t lie! In this engaging 1 hour webinar, Brent Wees will help Dealers build stronger process and marketing strategies thru a more comprehensive dive into new data and detailed analysis. He will share two case studies of dealerships who chose to invest in leading edge automation technologies… and what they discovered along the way that also radically changed their strategy for the future. Attendees will learn how…See More
yesterday

Influencer
Paul Potratz posted a blog post

What's the Deal With RankBrain?

Since 2015, Google has been using something called RankBrain, and it was used to process and deliver more relevant and organic search results. How? It was even a mystery to Google!Rankbrain not only understands language semantics, but also complex search queries, which gives it the ability to think similarly to humans.What does this mean for you? Find out by watching this week's Hard Facts.We’d love to hear what you have to say. Comment below and follow us on Facebook. Facebook:…See More
Friday

Influencer
Eliana Raggio updated an event
Thumbnail

FREE WEBINAR:: Expert from Google: How to Reach the RIGHT Customers in the RIGHT Moments at http://www.dealeron.com/webinar/expert-google-shares-new-data-todays-automotive-path-purchase/

October 13, 2016 from 12pm to 1pm
In this age of ever advancing technology and increased online connectivity, we’re seeing a fundamental shift in the car-shopper journey…and marketers should be worried! Research proves that the attention span of the average online consumer grows increasingly shorter and they now take unscripted, non-linear paths to purchase. Furthermore, brand loyalty is waning as shoppers become more loyal to their needs in the moment. And it’s all because of those darn cell phones. Mobile has fractured the…See More
Friday

Media
Meghan Belnap posted a blog post

Traffic Violation: What Are Your Legal Options?

You’ve just been given your first traffic ticket. Maybe you just received a traffic ticket while you were out of town on vacation. You’re not sure what to do. Do you have choices? Yes, you do. Here are your legal options: To Pay . . . Or Not To Pay? That Is The Question Many people simply pay the…See More
Friday

Influencer
Joey Little posted a blog post

60% of Millennials Block Ads; Find Social Ads More Relevant Than Search Ads

 Busy millennials are crunched for time. They rush by in a blur, barely stopping to look at anything for more than a couple seconds—so getting and keeping their attention is difficult, no matter who you are. When it comes to online ads, this generation doesn’t think twice about skipping them altogether.  In fact, a full…See More
Friday

Dealer
Freya Gilbert posted a blog post

Reducing Insurance Costs: Tips Your Insurance Provider Won't Tell You

Struggling to pay premiums on your car insurance? Don't worry: most drivers can easily lower the cost of their insurance by making a handful of simple changes. All you need to know is how to navigate the…See More
Thursday

Dealer
Freya Gilbert and Ralph Paglia are now friends
Thursday
Profile IconKen Duggan, Jeff Cleveland, Flora Damian and 2 more joined Automotive Digital Marketing ProCom
Thursday

Vendor
Aubrey Hankins's 3 blog posts were featured
Thursday

Influencer
Big Tom LaPointe's blog post was featured

Website SMS Text is a must for dealers

We know that adding live chat to your dealer website is a key means to boost sales, and adding website text can boost it even more. Dealer website chat to text is ideal dealer website add-onWhile website SMS Text or text-to-chat sounds like an easy add-on, if you're handling chat in-house or using a vendor there are still…See More
Thursday

Agency
Rachelle Wilber's blog post was featured

Easy Car Shopping Ideas No One Has Thought of Yet

Are you planning on purchasing a vehicle? Before then, there are easy expert tricks you need to understand to get the perfect deal. First, note that there is a lot at stake including money, time, among others.Shop Online for Instant Price QuotesA lot of buyers are unaware of the online operations…See More
Thursday

Influencer
Joey Little's blog post was featured

Get Real: Authenticity = Brand Success

 Consumers are looking for an authentic brand experience, and for your dealership, this means it’s time to get real.  What does it mean to ensure authenticity in your brand?  How do you convey your dealership’s genuine ideals, the ways in which you deliver on your promises to consumers?  For many businesses, it can be a tricky concept, but when you come up with the perfect recipe, you’ll know, because…See More
Thursday

Influencer
sara callahan's blog post was featured

What Would You Do?

In this era of dealership expansions and acquisitions, groups are often put in the unenviable position of inheriting promises or perks that were offered prior to the dealership acquisition. One would think that it is simply a matter of grandfathering the customer into a perk offered by the previous owners. However, one automotive…See More
Thursday

Influencer
Paul Potratz's blog post was featured

How to Improve Your Blog

Watch out! Your blog site can be hurting your business. This week on Think Tank Tuesday, Paul tells a story about why he started his blog and what changes he made to improve it over time. Watch more to learn which strategies will help your blog become more successful.We’d love to hear what you have to say. Comment below and follow us on Facebook.Website: http://www.ppadv.comFacebook:…See More
Thursday

Vendor
Erik Nachbahr's blog post was featured

43% of Small Businesses Have Been Phished: Is Your Dealership Next?

In the last 12 months 43% of Small to Mid-Size Businesses (SMBs) experienced a successful phishing attack, according to a July 2016 report titled…See More
Thursday

Influencer
Larisa Bedgood's blog post was featured

Millennial Car Shoppers Are Ready to Buy – What Your Dealership Needs to Know

Millennial Car Shoppers Are Ready to Buy – What Your Dealership Needs to Know  When a millennial steps onto your lot, chances are that they are ready to buy. In fact 48% of 17 to 24-year-olds intend to buy a car on their first visit to a dealership according to research by …See More
Thursday

Influencer
Mike Gorun's blog post was featured

Now Is the Time to Be Selling Pre-Paid Maintenance

With the major shift into leasing certified pre-owned vehicles by several OEMs and major financial institutions, many dealers have predicted a decline in service contract sales. However, according to an…See More
Thursday

Vendor
Aubrey Hankins posted blog posts
Thursday

Mobile Video Marketing Charts, Data and Infographicsfor Car Dealers

Automotive Marketing Community Photos

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Data Driven Dealers Make More Money!

Top Ten Most Popular Automotive Marketing Posts of the Past 30 Days 

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ADM Blog Posts

Vendor Face-Off Series: CallRevu vs. DealerSpecials CallWatch

Posted by Aubrey Hankins on September 22, 2016 at 12:05pm 0 Comments

Today begins a new series on providing dealers with a comprehensive look at specific vendor products. All in an effort to bring a better customer experience to each store. Beginning with Call Monitoring, this will be focusing on two of the premier call monitoring solutions; CallRevu’s Call Monitoring & DealerSpecials’ CallWatch Call Monitoring. Taking a comprehensive look at both will allow the dealership the chance to view the pro’s, con’s, and abilities that these two products bring to dealers nationwide

First however, let’s look at call monitoring itself. Inside the dealership call monitoring is a tried and tested method of…

Continue

Website SMS Text is a must for dealers

Posted by Big Tom LaPointe on September 22, 2016 at 4:52am 0 Comments

We know that adding live chat to your dealer website is a key means to boost sales, and adding website text can boost it even more. 

Dealer website chat to text is ideal dealer website add-on

While website SMS Text or text-to-chat sounds like an easy add-on, if you're handling chat in-house or using a vendor there are still pitfalls. 

First, the same response delays that plague dealer chat are still a risk for text. An operator needs to respond within 7 to 10 seconds to ensure a quality experience for the shopper. Once the conversation begins, the operator needs to be well-scripted to help the website…

Continue

Easy Car Shopping Ideas No One Has Thought of Yet

Posted by Rachelle Wilber on September 21, 2016 at 1:30pm 0 Comments

Are you planning on purchasing a vehicle? Before then, there are easy expert tricks you need to understand to get the perfect deal. First, note that there is a lot at stake including money, time, among others.

Shop Online for Instant Price Quotes

A lot of buyers are unaware of the online operations dealerships have. These are the operations that allow you as the buyer to negotiate and strike a deal remotely. Negotiating online allows you to avoid financing and insurance. Here, as a buyer, you may encounter extra fee and add-ons which could threaten the negotiated deal. The moment you get a desirable car from the online inventory, choose to have the paperwork over the phone. In any case, you can get out of the deal in a shorter time. In fact,…

Continue

Who's Your Top Salesperson?

Posted by Aubrey Hankins on September 21, 2016 at 12:28pm 0 Comments

In every dealership, there tends to be certain stand-out sales personnel. These individuals have the experience to coordinate their knowledge of the dealership industry with an organization level that allows them to excel in their daily tasks. On the other hands, every dealership will also carry with it personnel who act in the opposite manner when compared to the “top” employees. Certain characteristics will differentiate these two sales types, and whether they possess these traits or not. When the dealership tools have been utilized, and the dealership is running on a smooth path, then, and usually only then, will the sales performances truly stand out. Looking for key elements of what excellent salespeople will possess will help to keep them reaching monthly goals, as well as provide better management for those who are not making the grade.

•  Knowledge is power. When a consumer arrives at the…

Continue

Get Real: Authenticity = Brand Success

Posted by Joey Little on September 21, 2016 at 8:06am 0 Comments

 Consumers are looking for an authentic brand experience, and for your dealership, this means it’s time to get real.  What does it mean to ensure authenticity in your brand?  How do you convey your dealership’s genuine ideals, the ways in which you deliver on your promises to consumers?  For many businesses, it can be a tricky concept, but when you come up with the perfect recipe, you’ll know, because consumers will look at you just a little differently.  They’ll see you in a whole new light, and you’ll feel their trust, loyalty, and even their willingness to be advocates for your brand.

 

Think of the brands you trust.  In fact, think of the brands that stand out globally as the most authentic.  Among consumers, the following come out on…

Continue

What Would You Do?

Posted by sara callahan on September 21, 2016 at 5:58am 0 Comments

In this era of dealership expansions and acquisitions, groups are often put in the unenviable position of inheriting promises or perks that were offered prior to the dealership acquisition. One would think that it is simply a matter of grandfathering the customer into a perk offered by the previous owners. However, one automotive group chose to take a different approach, as recently covered in an article in Automotive News.

 

Unique Value Propositions – or differentiators – are increasingly important in the automotive industry. Regardless of whether a dealership offers free oil changes, free “tires for life” or any other perk, each dealership will do what it thinks best to…

Continue

How to Improve Your Blog

Posted by Paul Potratz on September 20, 2016 at 2:32pm 0 Comments

Watch out! Your blog site can be hurting your business. This week on Think Tank Tuesday, Paul tells a story about why he started his blog and what changes he made to improve it over time. Watch more to learn which strategies will help your blog become more successful.

We’d love to hear what you have to say. Comment below and follow us on Facebook.

Website: http://www.ppadv.com

Facebook: http://www.facebook.com/PotratzAdvert...

Twitter: …

Continue

43% of Small Businesses Have Been Phished: Is Your Dealership Next?

Posted by Erik Nachbahr on September 20, 2016 at 10:08am 0 Comments

In the last 12 months 43% of Small to Mid-Size Businesses (SMBs) experienced a successful phishing attack, according to a July 2016 report titled IT Security at Small to Mid-Size Businesses (SMBs): 2016 Benchmark Survey. Was your dealership one of them? You may believe it won't ever happen to you, but chances are very good that one of your employees will become phish bait in the next year; and if they do, your dealership could lose…

Continue

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ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.

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Created by Ralph Paglia Jan 16, 2009 at 10:24am. Last updated by Ralph Paglia May 10, 2010.

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Internet Sales Manager Resources and Blogroll

ADM Professional Community Blogroll:
1. Social Media Optimization 

3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

7. Toyota Community

8. Kia Community 

9. Toyota Social Media

10. Social Media Marketing 

11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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