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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

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Ralph Paglia
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Editor, Reputation Management 

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Editor, From The Trenches

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Editor, GM's Perspective

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Editor, Vehicle Presentation Videos

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Editor, Video SEO

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Editor, Content Marketing


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Automotive News Videos

Recalls Slash GM Earnings (7/24/14)

Embattled company's net falls 85% in Q2; Ford nets $1.3 billion, ekes out Europe profit; Keith Crain's Hall of Fame journey.

Appealing Win for Hyundai (7/23/14)

S. Korean brand tops another J.D. Power survey, Porsche keeps premium crown; more GM recalls; a way to halt hackers?

Signs of Kia Mexico Plant (7/23/14)

$1.5 billion factory in works, state officials say; Chrysler ignition recall; Nissan looking to stay quirky; ready for 'new majority'?

Taking Charge at Lincoln (7/22/14)

Automaker 'serious' about brand, Fields says; oversight moves from Farley to top engineer; Detroit 3 advice for small suppliers.

Have SUVs Peeled Ahead? (7/22/14)

Snyder: Comparing tall vehicles, cars can be a case of apples versus grapefruit; Buick Regal impresses CR; Tesla downtime.

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Top 5 Most Popular Automotive Marketing Photos of Past Month

The VW Up Bus Truck

by Manny Luna The VW Up Bus

Appointment's sells cars!

by Manny Luna Appointment's sells cars!

Proper Preparation Prevents Poor Performance

by Adam Ross Are your dealership's public ‪#‎reviews‬ helping or hurting your sales? Read this and learn how to find out how to monitor and improve your dealership's Online Reputation. http://bit.ly/1zYs1do

Sell-24-Cars-Per-Month=By-Setting-3-Appointments-Per-Day

by Adam Ross How can Internet Salespeople and BDC Reps be responsible for selling 24 cars per month each? By setting 3 appointments with their active leads and sold customers. Every day, 5 days per week. Do the math! http://bit.ly/1pwOx5Y

When your're doing link building right, you don't even need the links!

by Manny Luna When your're doing link building right, you don't even need the links!

Auto Industry Marketing and Advertising News

Trio of cheesy classic VW buses stolen, recovered

Filed under: , , , , ,

Cheese Vans Stolen

Three customized Volkswagen Buses (pictured above) made to look like blocks of Tillamook cheddar cheese are safe again after being stolen on July 12, and two men are in police custody for the alleged theft.

The cheesy cadre of VWs, their custom trailer and a Ford F-350 to haul them were on a promotional tour when they were stolen from a hotel parking lot in Manteca, California. Police began searching for them, and the group of bright orange Volkswagens wasn't too hard to sniff out. The three vans with an estimated value of $100,000 each were recovered undamaged on July 14 from a storage center in California about 50 miles away from where they were taken, according to Oregon Live. It reports that one of the men arrested rented a space there.

Unfortunately, the trailer and pickup used to haul the classic VWs weren't so lucky. Prior to finding the vans, police discovered the other vehicles burned out. It appears the alleged thieves tried to turn them into grilled cheese...

Trio of cheesy classic VW buses stolen, recovered originally appeared on Autoblog on Sat, 19 Jul 2014 15:05:00 EST. Please see our terms for use of feeds.

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Subaru WRX STI gets all gymkhana slidey in new European ad

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Subaru WRX STI ad

A good partner makes sacrifices for a significant other. They aren't always fun, but sometimes chores have to be done. Subaru's European ad for its new WRX STI clearly understands that dynamic, as it shows what to what lengths a guy is willing to go in order to get his lady some bread in time for breakfast. Of course, running errands in a turbocharged, all-wheel-drive sports sedan down picturesque roads is hardly drudgery.

The wordless ad for the WRX STI says everything you could ever want to know about the winged blue Subaru. It expertly mixes some fantastic gravel rally footage with just a bit of inspiration from Ken Block's Gymkhana videos, as well. The automaker makes the right choice of actually letting the audience hear the growly exhaust and squealing tires over the music, too.

If this was your daily route to the bakery, you'd probably be prepared for a round of the World Rally Championship within a couple of months. Scroll down to watch the Subaru ad about a very polite WRX STI owner making sure breakfast is on the table.

Continue reading Subaru WRX STI gets all gymkhana slidey in new European ad

Subaru WRX STI gets all gymkhana slidey in new European ad originally appeared on Autoblog on Fri, 18 Jul 2014 16:59:00 EST. Please see our terms for use of feeds.

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Indie rockers Local Natives perform from back of Nissan Rogue

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Nissan Rogue Local Natives Breakers video

Most bands go through a fairly simple trajectory of vehicles to make it to shows. When they form, it's all about just getting to the gig and anything works. As they build a following and start touring a little regionally, they upgrade to a van to fit all of the members and equipment. Finally, if they taste big time success, they move to the tour bus. However, indie band Local Natives is taking an interesting detour from that path in a new promotion from Nissan called Off the Stage for the Rogue.

The members show up to the middle of nowhere in a pair of the CUVs, and in a few minutes the vehicles are set up to be the group's sound system and its stage. This promo also acts as a video for the song Breakers, which is a bit of a slow jam, but the scenery is absolutely beautiful. Scroll down to watch the Local Natives turn the Rogue into a place to perform practically anywhere.

Continue reading Indie rockers Local Natives perform from back of Nissan Rogue

Indie rockers Local Natives perform from back of Nissan Rogue originally appeared on Autoblog on Wed, 16 Jul 2014 17:00:00 EST. Please see our terms for use of feeds.

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Learn More About Digital Marketing... Watch the Video Referenced Below!

Latest ADM Activity - Click "More" at bottom!

Ken Lees posted a blog post
3 minutes ago
Randall Welsh commented on Richard Holland's blog post Sometimes It’s Better To Cut Your Losses
"I love this article. I also want to thank the Comcast rep, for shining a light on something so very important. Call it what you want, but this guy was doing exactly what he was trained and paid to do. Every Auto Dealer should take note. Not only…"
4 minutes ago
Philip Zelinger commented on Richard Holland's blog post The Key to Increased Service Absorption Is Efficiency
"Perhaps a less obvious application of the lesson learned from the Comcast experience referenced in this post is the more common instance when a salesperson loses to the competition on the showroom floor or phone All too often the customer is blamed…"
7 minutes ago
Ralph Paglia commented on Richard Holland's blog post Sometimes It’s Better To Cut Your Losses
"For a split second, I thought you used a pic of JD Rucker in your article... At any rate, thank you for an article that should serve as a wake up call to dealers and their management team. I grew up in the car business during a time when we…"
22 minutes ago
Richard Holland's blog post was featured

Sometimes It’s Better To Cut Your Losses

I am sure many of you have heard about the recent customer service debacle involving Comcast over the past week.In case you aren’t familiar with what happened, a customer called into their service center attempting to cancel his service after almost a decade. He was…See More
36 minutes ago
Michael Cirillo's 2 blog posts were featured
36 minutes ago
Manny Luna's 2 blog posts were featured
36 minutes ago
Jon Lamb's blog post was featured

The Best Defense Against Getting Conquested is an Aggressive Offense

It's as cliche as it comes. The best defense is a good offense. The best offense is a good defense. We've heard it a dozen times in different contexts, not the least of which are sporting events like football. As strange as it may seem, the saying has its most profound meaning when it pertains to car dealers.Everyone in the…See More
36 minutes ago
Ken Beam's blog post was featured

Big Time Deals at Douglas Infiniti - Check this out! ala Ken Beam

***Learn all about this offer here.Ken BeamDigital Marketing DirectorDouglas Auto GroupSee More
36 minutes ago
Leonard Buchholz's blog post was featured

How small changes impact your Dealership

Just what does a 10% increase (in any KPI you choose) really mean to your dealership?Why small changes make big things happen. Have you heard the old saying “Yard by yard it's hard, but inch by inch is a cinch”?If I were to go to any of your dealerships and walk into the GM’s office and say “Would you…See More
36 minutes ago
Tim Kaye's blog post was featured

Latest Technological Innovations for Environment Friendly Cars

Aiming for a new greener planet, top brands are now investing for environmentally friendly cars, also referred to as green cars or eco-friendly cars. These cars are considered safe for their low emission of carbon that are hazardous for climatic conditions and health as well as make less usage of toxic fuels such…See More
36 minutes ago
SPONTBOX left a comment for Ralph Paglia
"Thanks Ralph.  But I think the complaint might be coming from one person.  I represent a company not just a person.  Is that a problem?"
37 minutes ago
SPONTBOX replied to Frank Davis's discussion Website Conversion Ratio- What is yours
"Read my answer to your other comment. "
1 hour ago
Alexander Lau replied to Ralph Paglia's discussion Social Media Marketing Strategy: Defining the Functional Requirements for Car Dealers
"A delusional troll is in our midst gentlemen, with no real dirst and last name."
1 hour ago
SPONTBOX replied to Ralph Paglia's discussion Social Media Marketing Strategy: Defining the Functional Requirements for Car Dealers
"Thanks for your inbox Alex.  But I think it clear for everyone here that your credibility is under question.  You have no idea what you are talking about.  You just do not get it.  I am sorry. "
1 hour ago
Alexander Lau replied to Ralph Paglia's discussion Social Media Marketing Strategy: Defining the Functional Requirements for Car Dealers
"Hello SPAM-BOX, stop pasting the same thing over and over on blogs. BTW, I've reviewed your product for a dealer client and it ain't worth it."
1 hour ago
Richard Holland posted a blog post

Sometimes It’s Better To Cut Your Losses

I am sure many of you have heard about the recent customer service debacle involving Comcast over the past week.In case you aren’t familiar with what happened, a customer called into their service center attempting to cancel his service after almost a decade. He was…See More
2 hours ago
Michael Cirillo posted blog posts
3 hours ago
Profile IconKabir Raja, Bart and Charles Kubiak joined Automotive Digital Marketing ProCom
3 hours ago
SPONTBOX replied to Frank Davis's discussion Website Conversion Ratio- What is yours
"The part I do not understand is why not extend your reach by showing your internet marketing efforts to the customers you already have?  I mean most of you, not all :-), are creating great marketing content on the web.  Show that in your…"
4 hours ago

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ADM Blog Posts

Sometimes It’s Better To Cut Your Losses

Posted by Richard Holland on July 24, 2014 at 6:30am 2 Comments

I am sure many of you have heard about the recent customer service debacle involving Comcast over the past week.

In case you aren’t familiar with what happened, a customer called into their service center attempting to cancel his service after almost a decade. He was transferred to a customer retention department and, unfortunately, was connected with a person who did the exact opposite. The customer’s patience during this call is amazing. The Comcast representative hounds him for almost 18 minutes (only 8 of which were recorded) repeatedly asking the same questions in his efforts to either keep the customer or understand why the customer was leaving. The customer eventually succeeded in…

Continue

"But Enough About Me, Let's Talk About You. What Do You Think About Me?"

Posted by Michael Cirillo on July 24, 2014 at 5:30am 0 Comments

This photo cracks me up because it looks as if the guy wants to make sure that you've noticed how good he looks in the reflection of the car!

What a stupid, selfish, conceited sounding question, right? "What do you think about me?"...

Yet this is what I see on the majority of dealership websites that I visit. 

A whole lot of "We're so awesome" and "Look at how pretty…

Continue

GM Ignition Switch Recall Update | GM Sales Surge Amid Recalls as Barra Quality Sells: Cars

Posted by Manny Luna on July 23, 2014 at 8:00pm 0 Comments

GM Sales Surge Amid Recalls as Barra Quality Sells: Cars

Jul 23, 2014 9:11 AM CT

General Motors Co. (GM)’s Mary Barra is projected to report her second straight quarter of rising sales, adding to evidence that the chief executive officer is weathering the biggest wave of recalls in U.S. automotive history.

Second-quarter revenue may rise 2.7 percent, the average of estimates compiled by Bloomberg.

Barra, who has been before congressional panels four times in six months as the first female CEO of a global automaker, is benefiting from booming demand for redesigned large sport-utility vehicles and heavy-duty pickups introduced on her watch even as she’s grappled with the almost 29 million vehicles recalled in …

Continue

The Best Defense Against Getting Conquested is an Aggressive Offense

Posted by Jon Lamb on July 23, 2014 at 1:40pm 2 Comments

It's as cliche as it comes. The best defense is a good offense. The best offense is a good defense. We've heard it a dozen times in different contexts, not the least of which are sporting events like football. As strange as it may seem, the saying has its most profound meaning when it pertains to car dealers.

Everyone in the car business love to get conquest sales. Whether they're pulling a Chevy buyer over to their Ford store or if they're grabbing a customer from a different Ford store, we enjoy taking what once belonged to a competitor. It's like double-dipping. It's fun!

Unfortunately, if your competitors are on the ball, they're trying to do the same thing to you and there will be times that they accomplish their goals. For years, the only way to defend against this has been…

Continue

Big Time Deals at Douglas Infiniti - Check this out! ala Ken Beam

Posted by Ken Beam on July 23, 2014 at 11:22am 0 Comments

 photo G37-Ad-Flashing_zpsbebc28e1.gif

***Learn all about this offer here.
 photo NY-City-ad_zps107e2e72.jpg


Ken Beam

Digital Marketing Director
Douglas Auto Group

How small changes impact your Dealership

Posted by Leonard Buchholz on July 23, 2014 at 10:33am 0 Comments

Just what does a 10% increase (in any KPI you choose) really mean to your dealership?

Why small changes make big things happen.
Why small changes make big things happen.

 

Have you heard the old saying “Yard by yard it's hard, but inch by inch is a cinch”?

If I were to go to any of your dealerships and walk into the GM’s office and say “Would you be interested in a 50% increase in Gross Profits?” what do you think he or she would say to me?

They would jump out of their chairs and yell out “Of course…how do I get it!”

And therein lies the problem with increasing performance or increasing profits 50% at a time. It is really hard to…

Continue

Here's What You Really Need to Know About Your Website's Bounce Rate, And It's Not What You're Thinking...

Posted by Michael Cirillo on July 23, 2014 at 7:53am 0 Comments

Actually, scratch that. 

This isn't just going to be about Bounce rate, but all of your dealer website's metrics in general. 

Starting with Bounce Rate.

First, you MUST understand what bounce rate is exactly.

Bounce rate is measured by the number of people that visit your website (or a specific page on your site) and…

Continue

Latest Technological Innovations for Environment Friendly Cars

Posted by Tim Kaye on July 23, 2014 at 5:43am 0 Comments

Aiming for a new greener planet, top brands are now investing for environmentally friendly cars, also referred to as green cars or eco-friendly cars. These cars are considered safe for their low emission of carbon that are hazardous for climatic conditions and health as well as make less usage of toxic fuels such as bio-diesel, ethanol and natural gas. Whether it is green for the planet or for your pocket, investing for these eco-friendly vehicles, considered as fuel efficient, saves your hard earned money.

 

The dream in now a reality. The budding technological world has now dazzled the eyes with its mind blowing innovations in fuel efficient cars that has changed the face of the auto business industry.…

Continue

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Automotive Marketing and Car Dealer News from AutoBlog

Trio of cheesy classic VW buses stolen, recovered

Filed under: , , , , ,

Cheese Vans Stolen

Three customized Volkswagen Buses (pictured above) made to look like blocks of Tillamook cheddar cheese are safe again after being stolen on July 12, and two men are in police custody for the alleged theft.

The cheesy cadre of VWs, their custom trailer and a Ford F-350 to haul them were on a promotional tour when they were stolen from a hotel parking lot in Manteca, California. Police began searching for them, and the group of bright orange Volkswagens wasn't too hard to sniff out. The three vans with an estimated value of $100,000 each were recovered undamaged on July 14 from a storage center in California about 50 miles away from where they were taken, according to Oregon Live. It reports that one of the men arrested rented a space there.

Unfortunately, the trailer and pickup used to haul the classic VWs weren't so lucky. Prior to finding the vans, police discovered the other vehicles burned out. It appears the alleged thieves tried to turn them into grilled cheese...

Trio of cheesy classic VW buses stolen, recovered originally appeared on Autoblog on Sat, 19 Jul 2014 15:05:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Google Blog Articles, News and More

Little Box Challenge opens for submissions

These days, if you’re an engineer, inventor or just a tinkerer with a garage, you don’t have to look far for a juicy opportunity: there are cash prize challenges dedicated to landing on the moon, building a self-driving car, cleaning the oceans, or inventing an extra-clever robot. Today, together with the IEEE, we’re adding one more: shrinking a big box into a little box.

Seriously.

Of course, there’s more to it than that. Especially when the big box is a power inverter, a picnic cooler-sized device used to convert the energy that comes from solar, electric vehicles & wind (DC power) into something you can use in your home (AC power). We want to shrink it down to the size of a small laptop, roughly 1/10th of its current size. Put a little more technically, we’re looking for someone to build a kW-scale inverter with a power density greater than 50W per cubic inch. Do it best and we’ll give you a million bucks.
There will be obstacles to overcome (like the conventional wisdom of engineering). But whoever gets it done will help change the future of electricity. A smaller inverter could help create low-cost microgrids in remote parts of the world. Or allow you to keep the lights on during a blackout via your electric car’s battery. Or enable advances we haven’t even thought of yet.

Either way, we think it’s time to shine a light on the humble inverter, and the potential that lies in making it much, much smaller. Enter at littleboxchallenge.com—we want to know how small you can go.

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Automotive Marketing News

Maybe the EPA should just hire Consumer Reports for mpg ratings

Maybe the federal government should adopt Consumer Reports as a model for fuel economy testing. Or just outsource the task to the magazine.

Former Ford digital exec Monty joins PR and social media firm

Scott Monty, Ford's former social media chief who left the automaker two months ago, is joining Shift Communications, a public relations and social media agency with offices in Boston, San Francisco and New York.

Buick Regal, Volvo S60 join Consumer Reports' list of top upscale, sports sedans

The Buick Regal, refreshed with a revamped powertrain for 2014, now ranks among the top upscale sports sedans tested by Consumer Reports, just behind the BMW 328i but high enough to easily top the magazine's road test scores for the Cadillac ATS and...

Targeted digital video ads deliver preferred car colors

A New York company that creates personalized online video ads is harnessing the power of the palette. Say, for instance, a car shopper builds a shiny red SUV in an automaker's online configurator.

Mercedes-Benz coins phrase; Fiat embraces heritage

"#ThatAMGFeeling," likens driving the Mercedes-Benz CLA45 AMG to sky-diving, surfing, and staring up at the night sky

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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