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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Automotive News Videos

AutoNews Now: Texas hold 'em: Parts delayed at border

Texas hold 'em: Parts delayed at border; Roger Moore's car co-stars; CDK buying Auto/Mate; Santander revelation; Reading tea leaves, and a Leaf tease at Nissan; Dodge Demon price set.

U.S. Sues FCA Over Diesel Emissions (5/23/17)

U.S. sues FCA over diesel emissions; Behind Ford’s CEO change; Blue Oval pays to retain; AutoNation turnover trend; Tesla updates brakes, gets a break.

Hackett: Mulally's 'One Ford' Must Evolve (5/23/17)

Hackett: Mulally's 'One Ford' must evolve; Detroit 3 skipping Tokyo show - again; Subaru's EV strategy; Smart drops price of Fortwo EV; Merkel's advice: Invest in electrification.

Ford Aims to 'Transform the Culture' (5/22/17)

Upheaval at Ford: 'Transform the culture'; Fields had big vision, big shoes to fill; Hackett 's journey from furniture, football; 'A nice mix' in executive suite.

Fields Retires, Hackett Named Ford CEO (5/22/17)

Fields retires, mobility chief Hackett named Ford CEO, new roles for Farley, Hinrichs and Klevorn; 'Knothole rides' a ritual for GM's Reuss; Hyundai-Kia probe; Tesla tries again.

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by Ralph Paglia Ford Raptor rear view

Ken Grody Ford SYNC Seminar Invitation

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Auto Industry Marketing and Advertising News

Everything wrong with Honda, and how to fix it

Filed under: ,,

A consultation from an auto industry insider's point of view.

Continue reading Everything wrong with Honda, and how to fix it

Everything wrong with Honda, and how to fix it originally appeared on Autoblog on Thu, 11 May 2017 14:01:00 EDT. Please see our terms for use of feeds.

Permalink |  Email this |  Comments

The first EV showcase opens in Oregon

Filed under: ,,,,,,,,

It's meant to do what the manufacturers sometimes don't: Promote electric cars.

Continue reading The first EV showcase opens in Oregon

The first EV showcase opens in Oregon originally appeared on Autoblog on Tue, 09 May 2017 08:30:00 EDT. Please see our terms for use of feeds.

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Latest ADM Activity - Click "More" at bottom!


Vendor
Thomas F. Jung's 2 blog posts were featured
3 hours ago

Influencer
Christopher Bouchard's blog post was featured

6 Ways to Win Over Consumers Before They Hit the Dealer Lot

You could have the most friendly receptionists, the smoothest sales team, the most impressive showroom, and even the best F&I department in town, but none of that matters if no one is there to experience it.    The average vehicle shopper only visits 1-2 dealerships before making a purchase. The fact of the…See More
3 hours ago

Influencer
Mike Gorun's blog post was featured

Is 2 Percent Good Enough for You?

Every dealer wants a nice healthy portion of their market share. But what if it was only 2 percent? Would that be good enough? Probably not.Well, according to a recent interview in Automotive News, North American chief for Mazda, Masahiro Moro, thinks it is… However, in the article he states that there’s a difference between 2…See More
3 hours ago

Vendor
Steve White's blog post was featured

Ad Blockers: If You Can’t Beat Them, Join Them

In the great wide world of online, display ads are everywhere. Top of the page, right, left, bottom – and, sometimes even popping up and floating in your face. Many consumers find these ads intrusive, especially when they are irrelevant. So, they simply ignore them – or, stop visiting the sites on which they appearIn fact, consumers…See More
3 hours ago
Sean V. Bradley's blog post was featured

Internet Sales 20 Group 3-Day Training Conference Is Looking For Speakers And Panelists

http://www.InternetSales20Group.com 267-319-6776 Internet Sales 20 Group 3-Day Training Conference Is Looking For Speakers And PanelistsThe #IS20G Training Conference is one of the most respected in the industry. The upcoming Internet Sales 20 Group will be number 10…See More
3 hours ago
Keisha Morris is now a member of Automotive Digital Marketing ProCom
3 hours ago

Influencer
Crystal Hartwell posted blog posts
6 hours ago

Dealer
Bill Wittenmyer posted a video

Witt's Wise Words - Effective Strategies to replenish pre-owned used car inventory

ELEAD1ONE partner Bill Wittenmyer shares an effective, easy-to-implement strategy for maximizing profits and replenishing the pre-owned vehicle inventory at ...
8 hours ago
Rahul Paul posted a blog post

Extra benefits of vehicle window tinting

Mоѕt factory vehicles come wіth аt least thе rеаr wіndоwѕ аlrеаdу tinted. Thе rеаѕоn thаt thе frоnt wіndоwѕ are nоt аlwауѕ tіntеd is because еасh ѕtаtе hаѕ a different rulе аnd rеgulаtіоn for thе percentage оf tint and rеflесtіvе соntеntѕ аllоwеd. The mаjоrіtу оf people lеаvе thеіr front windows without tіnt оn thеm dеѕріtе thе mаnу benefits there аrе fоr tіntіng your vеhісlе’ѕ windows.You must remember however to check the legal allowances for your specific area, for example, police checking…See More
9 hours ago

Vendor
Thomas F. Jung posted blog posts
10 hours ago
Jessy johnson posted a blog post

Things to consider before availing a car loan

You have been making a lot of effort in researching the car you want to buy. Different brands, models, performance, there are so many factors to consider before buying a new car. But do you know, what all things you need to know before availing a loan for your new car?  As important as it is to look in detail the performance of the…See More
17 hours ago

Influencer
Paul Potratz posted a blog post

Make Sales Without a Sales Team

Does your business depend on making sales? Watch this video if you struggle with:Finding the right sales teamGenerating more leads from your website…or you just want to make money!See More
yesterday

Media
Hannah Whittenly posted a blog post

Lease or Own? What You Should Know Before Leasing a Car

If you are in the market for a new vehicle, your options are generally to lease it or buy it outright. While leasing can be an attractive option for those looking for the lowest possible monthly payment, it is important to fully understand the terms of a lease before deciding that it is your best option. Here are some things that you should consider:You…See More
yesterday

Dealer
Ariana Smith posted a blog post

Facebook Marketing: Starting an Online Business

The hottest trend in the internet today is signing up for one of the many networks. Here, you will be able to hook up with your old friends together with your relatives and you will also be capable of make new friends as well as meet new people. With social network websites, you will see that it will associated with world a smaller place.One social marketing website that is so popular among many people from around the globe is Facebook. In this website, you will be able to distribute your…See More
yesterday

Influencer
Christopher Bouchard posted a blog post

6 Ways to Win Over Consumers Before They Hit the Dealer Lot

You could have the most friendly receptionists, the smoothest sales team, the most impressive showroom, and even the best F&I department in town, but none of that matters if no one is there to experience it.    The average vehicle shopper only visits 1-2 dealerships before making a purchase. The fact of the…See More
yesterday

Influencer
Mike Gorun posted a blog post

Is 2 Percent Good Enough for You?

Every dealer wants a nice healthy portion of their market share. But what if it was only 2 percent? Would that be good enough? Probably not.Well, according to a recent interview in Automotive News, North American chief for Mazda, Masahiro Moro, thinks it is… However, in the article he states that there’s a difference between 2…See More
yesterday

Mobile Video Marketing Charts, Data and Infographicsfor Car Dealers

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ADM Blog Posts

How to improve service experience in 2017? Try texting!

Posted by Thomas F. Jung on May 24, 2017 at 4:27am 0 Comments

After a quarter of a century, auto dealerships have finally started realizing that technology works for them, not vice versa. As 2017 has opened the door for innovation, such as virtual reality, but in order to reach this level, the entire car industry needs to…

Continue

6 Ways to Win Over Consumers Before They Hit the Dealer Lot

Posted by Christopher Bouchard on May 23, 2017 at 7:25am 0 Comments

You could have the most friendly receptionists, the smoothest sales team, the most impressive showroom, and even the best F&I department in town, but none of that matters if no one is there to experience it.    

The average vehicle shopper only visits 1-2 dealerships before…

Continue

Is 2 Percent Good Enough for You?

Posted by Mike Gorun on May 23, 2017 at 6:59am 0 Comments

Every dealer wants a nice healthy portion of their market share. But what if it was only 2 percent? Would that be good enough? Probably not.

Well, according to a recent interview in Automotive News, North American chief for Mazda, Masahiro Moro, thinks it is… However, in the article he states that…

Continue

Ad Blockers: If You Can’t Beat Them, Join Them

Posted by Steve White on May 23, 2017 at 6:43am 0 Comments

In the great wide world of online, display ads are everywhere. Top of the page, right, left, bottom – and, sometimes even popping up and floating in your face. Many consumers find these ads intrusive, especially when they are irrelevant. So, they simply ignore them – or, stop visiting the sites on which they…

Continue

Internet Sales 20 Group 3-Day Training Conference Is Looking For Speakers And Panelists

Posted by Sean V. Bradley on May 23, 2017 at 12:00am 0 Comments

http://www.InternetSales20Group.com 267-319-6776 

Internet Sales 20 Group 3-Day Training Conference Is Looking For Speakers And Panelists

The #IS20G Training Conference is one of the…

Continue

Improve customer retention and increase sales with texting

Posted by Thomas F. Jung on May 22, 2017 at 4:00am 0 Comments

What is your customer retention percentage? Are you asking for more incremental work when the vehicle is on the hoist? Are you using SMS to your advantage?


Problem

Industry data shows that dealer’s…

Continue

Glossary of Digital Marketing Terms, Jargon and Buzzwords

Posted by Ralph Paglia on December 4, 2016 at 6:00pm 1 Comment

DIGITAL MARKETING GLOSSARY AND JARGON BUSTER 

Continue

Set Up Your Next Event

Posted by Paul Potratz on May 19, 2017 at 11:00am 0 Comments

Planning an event soon?

If so, creating a Facebook event can help you get the awareness and RSVP's you're looking for.

Whether your event is for work or play, Facebook will be a key factor to make sure your guests show up.…

Continue

5 Coolest Toys to Truck Your Truck

Posted by Rachael Murphey on May 22, 2017 at 2:00pm 0 Comments

The process of tricking out a truck is easy if a few automotive toys are used during the modification phase.

Although many products that can enhance an automobile are available, most truck drivers always strive for increased performance and efficiency, and this is why there are five cool products…

Continue

5 Ways to Customize Your Vehicle's Exterior

Posted by Dixie Somers on May 19, 2017 at 8:47am 0 Comments

The one thing more thrilling than driving off the lot in your new car is being able to personalize your car to match your personality and your driving needs. With customization, you can change everything from your car’s performance to the comfort of your driver’s seat. However,…

Continue

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Automotive Marketing and Car Dealer News from AutoBlog

Everything wrong with Honda, and how to fix it

Filed under: ,,

A consultation from an auto industry insider's point of view.

Continue reading Everything wrong with Honda, and how to fix it

Everything wrong with Honda, and how to fix it originally appeared on Autoblog on Thu, 11 May 2017 14:01:00 EDT. Please see our terms for use of feeds.

Permalink |  Email this |  Comments

Google Blog Articles, News and More

Cast a spell with Google and Warner Bros. Pictures

Now anyone can try their hand at magic with a little help from Google and the new Warner Bros. Pictures film set in J.K. Rowling’s Wizarding World, “Fantastic Beasts and Where to Find Them.” Taking place decades before Harry Potter first arrives at Hogwarts, “Fantastic Beasts” follows the adventures of magizoologist Newt Scamander in a whole new era of the wizarding world — New York in 1926.

If you want to try being a wizard, try casting spells on your Android phone: Just say “Ok Google” followed by “Lumos” or “Nox” to turn your flashlight on and off. Try “Silencio” to silence the ringer and notifications.


You can also explore the world of “Fantastic Beasts and Where to Find Them” with Google Street View. Visit New York in 1926 as brought to life in the film, as well as the real locations today. Fans can visit MACUSA (Magical Congress of the USA); Steen National Bank, where Newt first meets Jacob Kowalski; the underground speakeasy The Blind Pig; and the magical apartment of Tina and Queenie Goldstein, two of the film’s key characters.


Once you’ve mastered charms and found the lay of the land, help Newt find his escaped beasts before they come to harm in a city already on edge from dark forces. Using our new Daydream View virtual reality headset, you can wave a wand to explore the magic of Newt’s case, a treasure trove full of everything he needs to cast spells, solve puzzles and find his beasts. The experience will be available when Daydream View goes on sale in November.


Don’t forget to share your adventures with your friends by downloading an exclusive “Fantastic Beasts” sticker pack (coming soon) in our messaging app, Google Allo. You can also watch content inspired by the wizarding world from your favorite YouTube creators starting November 1.

To start your journey and discover more magic with Newt and friends, visit g.co/fantasticbeasts. “Fantastic Beasts” is in cinemas in November.

https://1.bp.blogspot.com/-F_3E3njQK1E/WBgaOHHLNYI/AAAAAAAATOM/BK8yBWnZsOAQa7aI0cL0Hqr9h6j7sQW6ACLcB/s1600/FB_StreetView_MACUSA_04%2Bcopy.png

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ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.

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Internet Sales Manager Resources and Blogroll

ADM Professional Community Blogroll:
1. Social Media Optimization 

2. Persuasive Concepts Social Marketing 

3. Kia Community 

4. Toyota Social Media

5. Social Media Marketing 

6. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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Automotive Marketing News

Toyota hires VW marketing exec Shahani

Toyota has named Volkswagen of America marketing executive Vinay Shahani its vice president of integrated marketing operations. The move is effective June 5.

Land Rover tours Bermuda

Land Rover takes a trip around Bermuda in the newest commercial to land on our weekly viral video chart.

Tesla gets partial credit from Consumer Reports for auto-braking update #8203;

Tesla has earned back half the points it lost in Consumer Reports' vehicle rankings after deploying automatic emergency braking to its recently built EVs.

VW brand recruits Hyundai's Sengpiehl as global marketing chief

Volkswagen Group has recruited Hyundai's Jochen Sengpiehl to be global marketing director for its core VW brand, a source familiar with the matter told Automotive News Europe.

VW's soccer sponsorship under threat

Volkswagen's expensively assembled soccer team, VfL Wolfsburg, faces relegation from Germany's Bundesliga for the first time in 20 years, a move that could lead the automaker to reduce sponsorship as it grapples with its emissions crisis.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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