Automotive Digital Marketing ProCom

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Automotive News Videos

Lessons From the Downturn (1/25/15)

Even in good times, dealers not letting their guard down; eBay on online selling; cheaper gasoline fueling used-car market.

Soros Next Mega-Dealer? (1/25/15)

Reps from billionaire's investment fund make rounds at NADA; Fox takes helm; make-meeting highlights; Stein: Ready, set, spend.

Busting Millennial 'Myths' (1/24/15)

Young people actually do want cars, MTV study finds; no 'subprime bubble,' lending expert says; advice for dealers: Reinvest.

Jeb Bush Addresses NADA (1/24/15)

Ex-Fla. governor talks regulations, CFPB, and Ford's in-car technology; sales stumbling blocks?; Time Dealer of the Year.

Ford's Growth Message (1/23/15)

Ford exec on what's next after product launches; J.D. Power's annual franchise health report; fate of the buy-sell boom.

Top 5 Most Popular Automotive Marketing Videos of Past 30 Days

1. Don't Judge a Book By It's Cover

Added by Bobby on January 8, 2015

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Top 5 Most Popular Automotive Marketing Photos of Past Month

Big Data... Big Promises... Is It Real?

by Automotive Social Marketing I am hopeful that the time will soon come when as an industry we will embrace Intelligent Lead Routing powered by the same data aggregation (Big Data) algorithms used in a much less efficient manner today by lead scoring systems. ILR combined with lead nurturing has the proven potential to drive long term customer retention, while enhancing the ROI from new business acquisition strategies and campaigns. Imagine that, a system that using intensive training and coaching to show sales pros how to leverage customer communication activities in a manner that recognizes and leverages their own individual strengths to ensure maximum results from each day's efforts. This has always been a people business, and when we optimize process and match the right customer with the right message at the right time and pair that customer with the right sales resource.... We all win.

CarChat24 receives 4th DrivingSales Dealer Satisfaction Award

by Big Tom LaPointe Thank you to our dealers for awarding us Top Chat Provider for the fourth year! We're proud to be a ‪#‎DrivingSales‬" award recipient. CarChat24 Sales VP Jeff Sterns is pictured with Josh Phelon at ‪#‎NADA2015‬. We are honored and humbled to serve our dealer partners. ‪#‎chat‬ ‪#‎dealerchat‬ ‪#‎carchat24‬

Is the glass half empty or half full?

by Manny Luna The purpose of the question is to demonstrate that the situation may be seen in different ways depending on one's point of view. Here's mine. http://vldigitalmarketing.net

Auto Industry Marketing and Advertising News

2015 Land Rover Discovery Sport configurator launches, full pricing revealed

Filed under: , , , , ,

The configurator for the 2015 Land Rover Discovery Sport is now online, and it shows the pricing and available options for all three trim levels of this entry-level luxury CUV. Regardless of model, the Disco Sport comes with a 2.0-liter turbocharged four-cylinder and nine-speed automatic driving all four wheels.

Continue reading 2015 Land Rover Discovery Sport configurator launches, full pricing revealed

2015 Land Rover Discovery Sport configurator launches, full pricing revealed originally appeared on Autoblog on Thu, 22 Jan 2015 18:31:00 EST. Please see our terms for use of feeds.

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Hyundai-Kia dealer offers $180k in gift cards to local residents

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Hyundai and Kia dealers in Grand Junction, CO, are buying $180,000 in gift cards for local businesses and giving them away to previous customers as part of a new marketing strategy. Not only does the plan get more buyers into the the showrooms than traditional advertising, but it reinvests money back into the community.

Continue reading Hyundai-Kia dealer offers $180k in gift cards to local residents

Hyundai-Kia dealer offers $180k in gift cards to local residents originally appeared on Autoblog on Wed, 21 Jan 2015 18:19:00 EST. Please see our terms for use of feeds.

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Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

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Mercedes-Benz and Toyota begin the rollout of their 2015 Super Bowl commercial campaigns. Mercedes has ex-wide receiver Jerry Rice trying to debate an eight-year-old about the relative speeds of tortoises and hares, while Toyota has some other ex-pros showing off their dad skills.

Continue reading Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Toyota and Mercedes begin the Super Bowl ad teases with dads and hares originally appeared on Autoblog on Tue, 20 Jan 2015 15:01:00 EST. Please see our terms for use of feeds.

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Latest ADM Activity - Click "More" at bottom!

Anthony Robbins posted a blog post

Nutritional Requirement for a Healthy Body

We are what we eat. Nutrition is the number one contributor to our health. Many of us are not sure what is contained in the foods we eat and hence have no knowledge of what your body takes in. The body does not take that sweet and crunchy image that the eyes see, it takes the mineral and building component of the food. This brings with it many challenges since a lot of information is out there about nutrition. Nutrition is an individualized thing what may work for me may not work for every…See More
11 hours ago
Ralph Paglia posted a blog post

NADA Convention from a Local San Francisco Perspective

National Auto Dealers Association convention sweeps into San Francisco with industry on a roll By at…See More
12 hours ago
Virgil Stanphill posted a blog post

Tips For High Volume Car Sales - 20 Free Sales Videos Offer

The video promoted preparation and automation as 2 of 5 keys to high volume auto sales.Towards the end of the video he offers 20 "no strings attached" FREE videos on selling cars.See More
15 hours ago
Virgil Stanphill updated their profile
15 hours ago
Mike Elliott posted a discussion

Finding the Hidden Market That Your Business Is Missing Out On

Recently, I went car shopping with my wife. We were casually browsing when a salesperson approached us. After listening to his pitch, he turned to me and -- in front of my wife -- said, “Most of the ladies won’t care about looking under the hood, so I won’t bother giving her the marketing spiel on the performance.”His comment surprised me. Yet this kind of stereotyping happens all the time in marketing. Just look at the gender bias in advertisements: Whether it’s a reference to sports, clothes…See More
17 hours ago
Melissa Fabre replied to Kim Essenmacher's discussion Dealership Website SEO
"I feel like listing your Home Page as #1 is unnecessary because that's really a given so I'll leave that one off my list. My top 5 1) Specials pages- All of them. I'm talking Parts, Service, New, and Used. Nothing makes me cringe more…"
18 hours ago
Melissa Fabre updated their profile
19 hours ago
Jose M Alonso and Big Tom LaPointe are now friends
yesterday
Big Tom LaPointe commented on Jose M Alonso's blog post I am " The American Dream"
"Cool story"
yesterday
Crystal Hartwell posted blog posts
yesterday
Jose M Alonso posted a blog post

I am " The American Dream"

I was born in Havana Cuba. Came to the United States in 1980 at the age of 14 during the Mariel Boat Lift on-board a boat called the” Punkin Dream”.I am the son of a Cuban political prisoner who risked his freedom to voice his views about the Cuban government. I spent my first few months in the United States living under the bleachers of the old Orange Bowl in Miami, Florida while my family was being processed. At the age of 15, I landed my first job at Long’s Office Supply while I was trying…See More
yesterday
Rikki updated their profile
yesterday
Mark Frost liked Timothy Martell's blog post 3 Reasons to Take Content Seriously for Better SEO (with Bonus Infographic)
yesterday
Rebecca Kon posted a blog post

Top Ten Blogs and News for Auto Dealers: January 17 - 23

There’s been lots of excitement this week as NADA kicks off this weekend, Super Bowl Sunday is getting closer, and the U.S. President just gave his State of the Union Address. In case you missed everything going on this week, ActivEngage put together the Top 10 automotive news articles and blogs just for you! Enjoy!10. …See More
Friday
Michael replied to James A. Ziegler's discussion CRM DOMINATION IN AUTO RETAILING
"Nicely shared Jim. Thank You I'm reading the continued trend with Dealers utilizing their CRM to better organically retain their data bases generating further, once established revenue vs. allocating 100% of their human resource time in…"
Friday
Paul Potratz posted a blog post

Can You Translate That For Me?

In this week’s episode of Hard Facts, Samantha uncovers a cost-free way to utilize your bilingual sales staff to reach a broader demographic. Learn how you can implement this strategy at your dealership.See More
Friday
Automotive Social Marketing shared a profile on Facebook
Friday
Big Tom LaPointe commented on Timothy Martell's blog post How to Build a Blog Audience from the Ground Up
"well done! so paying for malaysian followers probably isn't the best?"
Friday
Big Tom LaPointe shared Timothy Martell's blog post on Google +1
Friday
Big Tom LaPointe liked Timothy Martell's blog post How to Build a Blog Audience from the Ground Up
Friday

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ADM Blog Posts

NADA Convention from a Local San Francisco Perspective

Posted by Ralph Paglia on January 25, 2015 at 12:00am 0 Comments

National Auto Dealers Association convention sweeps into San Francisco with industry on a roll 

  …
Continue

Make Digital Communication a Priority by 2025

Posted by Rebecca Kon on January 21, 2015 at 2:21pm 1 Comment

In a recent report by IBM, “Automotive 2025: Industry without borders”, discusses the future of the automotive industry among OEMs, automotive suppliers, and other auto industry participants. The authors Ben Stanley and Kal Gyimesi ask this question,

 

“How can you form relationships with newer, non-traditional industry participants to provide the digital relationship and customer experience that today’s drivers and passengers demand?”

 

The answer, left open for you to do some soul-searching, has one obvious answer:

Invest in live chat.

Live chat is a proven…

Continue

Why 'Irrelevant' Content on a Dealer's Website is Relevant

Posted by J.D. Rucker on January 21, 2015 at 12:30pm 7 Comments

Once you get over the beauty of the 1970 Dodge Charger in the picture, you might ask yourself, "What does a 45-year-old muscle car have to do with automotive content?"

We've been asked the same type of question multiple times pertaining to content we publish on dealer websites. Sometimes, it's dealers asking. Other times, it's other vendors wondering what we're doing or "tattling" to the dealer about it. The funny part is that when compared to the automotive marketing "gurus" who question it, the dealers tend to understand the philosophy much more quickly than the vendors.

I'm not here to insult anyone. I totally understand why it's hard for many vendors to get, especially the larger ones who have mechanized content, search, and social strategies. The reality is that based upon…

Continue

Chat Success – JUST DO IT!

Posted by Big Tom LaPointe on January 20, 2015 at 8:30pm 0 Comments

Some people want it to happen,

some wish it would happen,

others make it happen.
~ Michael Jordan

Anybody with even a passing interest in sports in the 80’s and 90’s has vivid memories of basketball legend Michael Jordan defying gravity to fly through the air and slam dunk a basketball. Again, and again, and again. The man was virtually synonymous with Nike’s ‘Just Do It’ slogan, because he did. Such was his dominance not only of the game, but of sports branding, that he still pulls in nearly $100 million a year on branded gear.…

Continue

Learn The Secrets To Digital Marketing Strategies

Posted by Paul Potratz on January 20, 2015 at 11:28am 0 Comments

Due to popular demand I bring you the extended cut of a recent Think Tank Tuesday where I explain my secrets to achieving digital success.

Weight Watchers: Live Chat goes mainstream

Posted by Big Tom LaPointe on January 19, 2015 at 9:58am 0 Comments

Live Chat isn’t a website novelty any more. It’s a major communication channel between businesses and their clients, and the rollout of Weight Watchers’ new live chat coaching program is a huge example of this trend. Can the weight loss giant serve as an example for car dealerships that have yet to deploy live chat on their websites?

Major customer service leaders, including Nordstrom, Disney and Home Depot have chat available for their customers. And now Weight Watchers offers an “Expert Chat” program that allows subscribers to chat live with a coach around the clock.

“…the hope is that the 24/7 chat and personal coaching sessions will be able to take aspects of the Weight Watchers group meeting format and recreate them for customers who would prefer to interact online at their own…

Continue

AutoMotion Integrates Beacons into its Mobile App Location Targeting Technology

Posted by Josh Knutson on January 19, 2015 at 6:47am 0 Comments

AutoMotion’s comprehensive Location Targeting technology now includes beacon micro-targeting capabilities.

Beacon-Promo-Image-Blue-Top-Press-release-simple-picture--saved-for-web-

Minneapolis, MN – AutoMotion, the leader in mobile app technology for the automotive market, today announced integration of beacons into its Location Targeting technology.

The AutoMotion mobile app Location Targeting technology has revolutionized the way in which dealers communicate with their customers.  The technology allows dealers to target shoppers based on location and provide relevant messaging directly to the smartphone.  From the showroom to service, targeted messaging has resulted in tremendous customer engagement, permitting dealers to close more deals on the lot and bring cross-shopping customers back to the showroom.

New beacon integration with Location…

Continue

Winning Is Knowing The Rules Better Than Your Competitor

Posted by Brian Cox on January 19, 2015 at 5:30am 0 Comments

On January 11, the New England Patriots faced the Baltimore Ravens in a contest that would dictate which team moved onto the AFC Championship game. Going into the game as heavy favorites to win, the Patriots quickly found themselves losing the game 14-0 quickly. Undeterred, they powered through trading touchdowns with the Ravens for the remainder of the game to ultimately win. The real story that comes out of this win, however, is how the Patriots reached into their bag ‘o tricks to achieve what they had come to – win.

 

Several players on the Ravens were quoted as follows in an article in the Boston Globe

 

“They pulled out every trick play in…

Continue

How to Build a Blog Audience from the Ground Up

Posted by Timothy Martell on January 16, 2015 at 5:00am 4 Comments

While a blog is a great place to talk about your business and build valuable search engine authority, it can also help you gain a loyal following of customers and admirers that will help you see steady growth for a long time to come.

A blog builds trust with customers, allowing people to better connect with your business. That does not come overnight, and may not come at all, but there's a formula for successful blogging that can help you tackle this new, powerful type of marketing.

One example of a business that embraces blogging and content marketing is Moz (formerly SEOMoz). The…

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Why 24/7 is the Name of the Game for Dealer Chat

Posted by Jeffery Sterns on January 16, 2015 at 1:00am 0 Comments

As website communication tools go, chat has grown at the fastest rate of adoption on car dealer websites for years. It’s not new, but more dealers are embracing what chat can do for them to engage with people visiting their website.

There are two primary reasons that it wasn’t a fad that died away like so many other website addons over the years. First, it is an ideal method of communication for the expanding number of people who prefer to use their phones for texting rather than calls. Our society is shifting towards testing as more people embrace it and chat is the closest thing to that type of communication available on a dealer’s website.

Forms and emails do not have the real-time dialogue abilities that text and chat have. Scientific research has shown that many people avoid…

Continue

Automotive Thought Leader Journal

Automotive Marketing and Car Dealer News from AutoBlog

2015 Land Rover Discovery Sport configurator launches, full pricing revealed

Filed under: , , , , ,

The configurator for the 2015 Land Rover Discovery Sport is now online, and it shows the pricing and available options for all three trim levels of this entry-level luxury CUV. Regardless of model, the Disco Sport comes with a 2.0-liter turbocharged four-cylinder and nine-speed automatic driving all four wheels.

Continue reading 2015 Land Rover Discovery Sport configurator launches, full pricing revealed

2015 Land Rover Discovery Sport configurator launches, full pricing revealed originally appeared on Autoblog on Thu, 22 Jan 2015 18:31:00 EST. Please see our terms for use of feeds.

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Google Blog Articles, News and More

Through the Google lens: Search trends January 16-22

Here’s a side of search trends to go along with your Friday. Read on to find out what got people talking–and searching–this week.

Deflate-gate and other scandals
Super Bowl drama is already here, and it’s not even February 1. After the New England Patriots dominated the Indianapolis Colts 45-7 to win the AFC Championship, news broke out that 11 out of the 12 balls used by New England quarterback Tom Brady were under inflated, which is a no-no in the NFL. The league has strict rules about the air pressure in game day balls since alterations could give one team an advantage. Both Brady and head coach Bill Belichick are singing Shaggy's greatest hit “It Wasn’t Me,” so we’ll all have to wait and see how the mystery unfolds.

On the other “football” field, U.S. Women’s National Soccer Team goalkeeper Hope Solo is back in trouble with the law after she and her husband, Jerramy Stevens, were pulled over for suspicions of driving under the influence. The kicker? This all happened while Stevens was driving the U.S. team van, which promptly resulted in a 30-day suspension for Solo. This event comes just seven days after charges of domestic violence were dropped against the athlete.

The last laugh
On Tuesday, President Obama delivered his sixth State of the Union address to outline his legislative agenda for the year ahead. Then, on Thursday, the President took questions about his remarks from YouTube Creators. While topics like education, the economy and foreign relations got people searching, the Internet had a field day after Obama dropped the proverbial mic at the expense of his Republican counterparts during his speech. In the midst of his talk, Obama stated “I have no more campaigns to run,” generating applause from some of his opponents. But Obama -- not one to be the butt of a joke -- responded as smooth as butter: “I know because I won both of them.” Burn.
Not what you expected
Search left people salivating after news that milk’s favorite cookie, the Oreo, was getting a new flavor inspired by Valentine’s Day. Confection-maker Nabisco decided to bring cupcake and cookie together in holy matrimony with the launch of a red velvet version of their snack on February 2. And as some people tried to satisfy their sweet tooth, it looks like Tiger Woods may have lost his...literally. The famed golfer made an appearance at his girlfriend Lindsey Vonn’s World Cup skiing race in Italy sporting a missing tooth, causing a stir on the web as people tried to find an explanation for his gap-toothed smile.

Meanwhile, things took a turn for the worse at the happiest place on earth. Disneyland was linked to an outbreak of more than 50 cases of the measles. Health officials are declaring the park safe for those who have their immunizations, but the situation has drummed up more controversy around the anti-vaccination movement.

Tip of the Week
Still sticking to your diet resolution? If you need a little help knowing the number of calories you’re eating just ask, “Ok Google, how many calories are in an avocado?” to stay in tip-top shape.

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Internet Sales Manager Resources and Blogroll

ADM Professional Community Blogroll:
1. Social Media Optimization 

3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

7. Toyota Community

8. Kia Community 

9. Toyota Social Media

10. Social Media Marketing 

11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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Automotive Marketing News

Social isn't selling cars, Acura chief says

The promise of social media helping dealers to sell cars has yet to be realized, says Mike Accavitti, Acura division general manager.

Getting creative to get noticed at NADA

Big vendors can afford the big bucks. But smaller outfits need to think outside the box if they want to get noticed by as many attendees for as few dollars as possible. Here's how some do it.

NADA offers a dealers' guide to federal advertising rules

NADA announced a new Dealer Guide to Federal Advertising Requirements aimed at helping dealerships avoid trouble with the Federal Trade Commission, especially over advertising for lease and finance terms.

Could a Super Bowl loss deflate car sales in New England or Seattle?

Cars are emotional purchases for consumers. A Wisconsin dealer told me he got clear evidence of that this week, after the Green Bay Packers were eliminated from the NFL playoffs is heartbreaking fashion.

Many auto brands pass on Super Bowl ads

The Super Bowl has lost its allure this year for some auto brands that have used the big game to launch new products, choosing instead to use their ad budgets elsewhere.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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