"Great WSI recap showing was is primarily important exclusively to women. Even though the study exclusively measures women in these surveyed results, wonder if male values are duplicate?
Very surprised to see ONLY 33% of Dealers Follow-up post the…"
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Chevy's Chance to Score? (1/30/15)
Stein: Super Bowl means a big opportunity - and stuff; boosting female representation in dealerships; Ford's currency gripe. Recall Clips Honda Profit (1/30/15)
Forecast lowered amid Takata crisis, Toyota-BMW Mini?; how GM surprised Ally; FCA plans Bowl ads; Volvo's 'interception'. A Green-Car Dilemma (1/29/15)
Buyers not adopting tech quickly as expected, Ford boss says; driver deaths decline; avoiding 'bubble' trouble; Nissan teases ad. Ford Profit Down 56% in '14 (1/29/15)
Vehicle rollouts cut earnings in 'solid yet challenging year'; GM won't extend deadline; Nissan carries a torch; Ford truck bash. Sizzling U.S. Sales Forecast (1/28/15)
D3 projected to post double-digit gains in Jan.; GM, Ally vie for F&I; Kia's 'Unexpected' ad; N.A. fuels FCA; Ford, Nissan recalls. Top 5 Most Popular Automotive Marketing Videos of Past 30 Days
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Faulkner's Finest
by Nicole Lore From L to R: GM-Timothy Galen, Jon Turkel, F&I-Michael Kinnon, Service Advisor-John Iuliano, E-Com Director- Nicole Lore, GSM- John Scariano, John Gross, Jay Wasserman, F&I- Nicholas Tate Car Czar
by Nicole Lore National Geographic's Car Czar, Alan Lewanthal with his ELR Always Go The Extra Mile!~
by Bobby One Touth Mother!~
by Bobby Father Taught Me Right!~
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Lexus: Make Some Noise
Filed under: Marketing/Advertising, Videos, Lexus, Crossover, Luxury
Lexus got a number of eyeballs on its all-new NX, with a stylish, expressive Super Bowl spot featuring the aggressively styled CUV.Continue reading Lexus: Make Some Noise
Lexus: Make Some Noise originally appeared on Autoblog on Sun, 01 Feb 2015 19:29:00 EST. Please see our terms for use of feeds.
Permalink | Email this | CommentsChevy: The Big Game
Filed under: Marketing/Advertising, Videos, Chevrolet, Truck
Chevrolet's ad for the 2015 Super Bowl was simple and humorous, focusing on the 4G LTE capability of its all-new 2015 Colorado.Continue reading Chevy: The Big Game
Chevy: The Big Game originally appeared on Autoblog on Sun, 01 Feb 2015 18:46:00 EST. Please see our terms for use of feeds.
Permalink | Email this | CommentsWatching the Superbowl for the commercials? So are we
Filed under: Celebrities, Marketing/Advertising
Autoblog wants to know which car brand made your favorite 2015 Superbowl commercial, so come on over and vote on the ones that get you revved up.Continue reading Watching the Superbowl for the commercials? So are we
Watching the Superbowl for the commercials? So are we originally appeared on Autoblog on Sat, 31 Jan 2015 17:30:00 EST. Please see our terms for use of feeds.
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Michael commented on Anne Fleming's blog post Top Brands Rated by Women | 2015 US Womens Car Dealership Report
Brian Amberg might attend CDK Global's event
The New Keys to Closing Your Most Profitable Customers at http://hubs.ly/y0tT3h0
February 5, 2015 from 1pm to 2pm
There's a reason Amazon, Netflix & Google use sophisticated targeting technologies to manage their audiences & offer personalized shopping experiences. Simply put, it works. Join CDK Performance Improvement Consultant Rob Campbell to see how your dealership can make real-time investments in your most profitable audiences and harness the power of personalization to close more of your customers.Together we’ll determine how to:Identify your audience in real-time and align your targeting…See More
Mike Elliott posted a discussionCar Salesman Confidential: Why I'm Better Than The Internet
In this installment, our salesman takes on the proposed future of buying cars online, and says people will always need real-life dealerships."John Henry was a steel drivin’ man, lord lord John Henry was a steel drivin’ man . . ."What if you could buy a car online, the way you buy books and computers?Would it work? Are millions…See More
Automotive Social Marketing is attending CDK Global's eventThe New Keys to Closing Your Most Profitable Customers at http://hubs.ly/y0tT3h0
February 5, 2015 from 1pm to 2pm
There's a reason Amazon, Netflix & Google use sophisticated targeting technologies to manage their audiences & offer personalized shopping experiences. Simply put, it works. Join CDK Performance Improvement Consultant Rob Campbell to see how your dealership can make real-time investments in your most profitable audiences and harness the power of personalization to close more of your customers.Together we’ll determine how to:Identify your audience in real-time and align your targeting…See More
CDK Global's event was featuredThe New Keys to Closing Your Most Profitable Customers at http://hubs.ly/y0tT3h0
February 5, 2015 from 1pm to 2pm
There's a reason Amazon, Netflix & Google use sophisticated targeting technologies to manage their audiences & offer personalized shopping experiences. Simply put, it works. Join CDK Performance Improvement Consultant Rob Campbell to see how your dealership can make real-time investments in your most profitable audiences and harness the power of personalization to close more of your customers.Together we’ll determine how to:Identify your audience in real-time and align your targeting…See More
Paul Potratz posted a blog postLet's Get Personal
There are a variety of ways in which you can personalize your direct mail pieces to fit your customers' wants and needs. In this week’s episode of Hard Facts, Samantha will explain how highly targeting your mail pieces and using variable data can increase ROI.See More
Timothy Martell commented on Timothy Martell's blog post 4 Digital Marketing Tasks You Need to Automate NOW"Thanks Tom!"
CDK Global posted an eventThe New Keys to Closing Your Most Profitable Customers at http://hubs.ly/y0tT3h0
January 30, 2015 from 6pm to 7pm
There's a reason Amazon, Netflix & Google use sophisticated targeting technologies to manage their audiences & offer personalized shopping experiences. Simply put, it works. Join CDK Performance Improvement Consultant Rob Campbell to see how your dealership can make real-time investments in your most profitable audiences and harness the power of personalization to close more of your customers.Together we’ll determine how to:Identify your audience in real-time and align your targeting…See More
Big Tom LaPointe commented on Timothy Martell's blog post 4 Digital Marketing Tasks You Need to Automate NOW"awesome resource for dealers and ANY business"
Timothy Martell posted a blog post4 Digital Marketing Tasks You Need to Automate NOW
Digital marketing can be extremely tedious when you add up the time that many tasks take to complete. On top of big projects like audits, copywriting, and promotional work, smaller tasks can add stress to days otherwise occupied by fulfilling work. Finding ways to get tedious tasks done faster, such as using…See More
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Top Ten Most Popular Automotive Marketing Posts of the Past 30 Days
| 1 |
Why 'Irrelevant' Content on a Dealer's Website is RelevantAdded by J.D. Rucker on January 21, 2015 |
| 2 |
How Content Generates Sales Through SearchAdded by Timothy Martell on January 9, 2015 |
| 3 |
CRM DOMINATION IN AUTO RETAILINGPosted by James A. Ziegler on January 20, 2015 |
| 4 |
Proud to be the new VP of Sales for Dealer Authority.Added by Jeff Glackin on January 5, 2015 |
| 5 |
Time Isn’t of the EssenceAdded by Richard Holland on January 15, 2015 |
| 6 |
How to Build a Blog Audience from the Ground UpAdded by Timothy Martell on January 14, 2015 |
| 7 |
Research Report: Analysis of 400+ Car Dealers Responding to Online InquiriesAdded by Ralph Paglia on January 7, 2015 |
| 8 |
Don't Judge a Book By It's CoverAdded by Bobby on January 8, 2015 |
| 9 |
Facebook Marketing Tips for Car DealersAdded by Ralph Paglia on November 11, 2011 |
| 10 |
The New Keys to Closing Your Most Profitable CustomersFebruary 5, 2015 from 1pm to 2pm at http://hubs.ly/y0tT3h0 Organized By: CDK Global |
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ADM Forum
Finding the Hidden Market That Your Business Is Missing Out On
Started by Mike Elliott in Uncategorized or Does Not Fit Into Any Pre-Defined Category Jan 24. 0 Replies 0 Likes
Dealership Website SEO
Started by Kim Essenmacher in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices. Last reply by Melissa Fabre Jan 24. 9 Replies 1 Like
CRM DOMINATION IN AUTO RETAILING
Started by James A. Ziegler in RANTS, RAVES, OPINIONS and HUMOR; For the Uncensored Voice of Car Guys and Gals - What's Bugging you?!?! Got something funny or ironic? Need to Vent?. Last reply by Michael Jan 23. 6 Replies 2 Likes
The Effects of Positive & Negative Customer Service (an InfoGraphic)
Started by Mike Elliott in Uncategorized or Does Not Fit Into Any Pre-Defined Category Jan 17. 0 Replies 0 Likes
Does a dealership need a website?
Started by Helen Smith in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic. Last reply by Grant Lockner Jan 8. 25 Replies 0 Likes
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ADM Blog Posts
Top Brands Rated by Women | 2015 US Womens Car Dealership Report
Posted by Anne Fleming on January 28, 2015 at 4:00pm 1 Comment 3 Likes
Our company has published it’s second annual report which showcases women are having empowering experiences at progressive car dealerships in the United States.
Women are responsible for buying over 13 million cars at new car dealerships; that’s an impressive 36,000 vehicles a day. Dealerships have to literally change gears, advertising, amenities and their sales strategies to attract this powerful buying force. “It’s a very competitive industry” shares Women-Drivers.com President, Anne Fleming. “Women know they can buy a car anywhere in their respective city. It’s in dealer’s best interest to strategize and market to women. However, it takes more than just having a family female spokesperson.”
The research in the …
Continue
4 Digital Marketing Tasks You Need to Automate NOW
Posted by Timothy Martell on January 30, 2015 at 8:00am 2 Comments 3 Likes
Digital marketing can be extremely tedious when you add up the time that many tasks take to complete. On top of big projects like audits, copywriting, and promotional work, smaller tasks can add stress to days otherwise occupied by fulfilling work.
Finding ways to get tedious tasks done faster, such as using digital marketing tools, will save you from that stress and give you more time to concentrate on creative projects that drive results.
Whether you work in-house at a business, or manage many different clients for an agency,…
Continue
Is Going Above & Beyond Really the Path to Customer Loyalty?
Posted by Richard Holland on January 29, 2015 at 7:00am 0 Comments 1 Like
Most executives believe that providing an excellent customer experience will increase customer loyalty. Many companies are known for it and stand out as examples of how to win business and loyalty – Nordstrom, Zappos and Apple come to mind. While providing an excellent customer experience is certainly more likely to increase a loyal customer base than providing a poor one, just how this is done may well be the key.
A very insightful article in the Harvard Business Review analyzed the results of a study by the Customer Contact Council of over 75,000 people. It examined the links between customer loyalty and customer service. The results were quite surprising. According to the article:
“Two critical…
Continue
If You Build It, They Won't Come (unless you support it)
Posted by J.D. Rucker on January 28, 2015 at 1:06pm 0 Comments 3 Likes
In the movie Field of Dreams, a ghostly voice tells Kevin Costner's Ray Kinsella character, "If you build it, he will come."
The first question you'll want answered is, "What is it?" In the movie, the 'it' was a baseball field, but it was actually so much more than that. In reality, the 'it' in the movie was the dream of baseball itself from a bygone era when the game was pure and joyful.
The second question you'd want answered is "Who are they?" In the movie, the question wasn't about 'they' but rather 'he.' We go through the movie (spoiler alert) thinking that 'he' is Shoeless Joe Jackson, but it isn't until the end when we realize that Jackson was the voice guiding him and 'he' was…
Continue
THE BAD NEWS BEARS
Posted by Bobby on January 28, 2015 at 10:30am 0 Comments 0 Likes
THE BAD NEWS BEARS
Coming together is a beginning; keeping together is progress; working together is success! Henry Ford
One coach looks for the perfect team while another works to perfect the team!
_____________________________________________________________
…
Ready to Drive! MTV study says millennials want their cars; kills 5 myths (PART 1 of 2)
Posted by Big Tom LaPointe on January 28, 2015 at 7:00am 0 Comments 2 Likes
6 in 10 Millennials said “they feel like losers among their peers without their cars” – MTV study
If rumors of Mark Twain’s death were greatly exaggerated, then so are those that young people are eschewing the car for alternate forms of transportation. In a study released January 23, 2015, the Viacom-owned entertainment giant revealed that not only to so-called Millennials, or Gen Y, buyers want to have cars and drive, but are beginning to in substantial numbers. They studied 3,610 Millennials in spring 2014, as well as 400 and 403 Gen X and Baby Boomers, respectively. The results crashed the assumptions that fewer younger people are interested in cars. Not only are they interested, but PASSIONATE about the idea.
In general, these younger shoppers have been…
Continue
Black Book Used Car Market Report - Ricky Beggs
Posted by Black Book on January 26, 2015 at 12:00pm 0 Comments 1 Like
Hello and welcome to this week’s edition of the Used Car Market Report from Black Book.
As you can tell we are again recording this market video blog via Skype while on the road. Where has the industry taken us this week? We are coming to you from the exhibition hall floor and the Black Book booth at the 98th annual NADA Convention and Exposition in San Francisco. Unfortunately there is no time to visit nearby Napa Valley or any of the other wineries in the area.
The first part of last week had some of our lender solutions team at the annual AFSA conference, also in San Francisco, and now we are at the ATD and NADA conventions with thousands of franchised dealers and industry…
Tips For High Volume Car Sales - 20 Free Sales Videos Offer
Posted by Virgil Stanphill on January 26, 2015 at 5:00am 0 Comments 0 Likes
The video promoted preparation and automation as 2 of 5 keys to high volume auto sales.
Towards the end of the video he offers 20 "no strings attached" FREE videos on selling cars.
CarChat24 wins 2015 AWA Automotive Website Award
Posted by Big Tom LaPointe on January 25, 2015 at 12:00pm 0 Comments 3 Likes
The CarChat24 team is proud to announce we have received an Automotive Website Award for Marketing Innovation. The prestigious award was presented in San Francisco on January 22, 2015, as the 2015 National Automotive Dealers Association conference kicked off, and coincides with our fourth DrivingSales award for excellence in chat.
The AWA awards are presented annually just prior to the start of the NADA conference by consulting firm PCG Consulting, Inc., and “recognize the best vendors in automotive digital marketing”, in a variety of categories.
Continue“We are pleased to present CarChat24…
NADA Convention from a Local San Francisco Perspective
Posted by Ralph Paglia on January 25, 2015 at 12:00am 0 Comments 3 Likes
National Auto Dealers Association convention sweeps into San Francisco with industry on a roll
By Stephen Robert Morse at San Francisco Examiner 
…
Automotive Thought Leader Journal
Automotive Marketing and Car Dealer News from AutoBlog
Lexus: Make Some Noise
Filed under: Marketing/Advertising, Videos, Lexus, Crossover, Luxury
Lexus got a number of eyeballs on its all-new NX, with a stylish, expressive Super Bowl spot featuring the aggressively styled CUV.Continue reading Lexus: Make Some Noise
Lexus: Make Some Noise originally appeared on Autoblog on Sun, 01 Feb 2015 19:29:00 EST. Please see our terms for use of feeds.
Permalink | Email this | CommentsGoogle Blog Articles, News and More
Through the Google lens: Search trends January 23-29
Between a spookily resilient cat, and a new bunch of ghostbusters, there was a lot of (paranormal) activity in search this week:“It’s a great day for a ball game…”
People across the country are gearing up for this weekend’s Super Bowl, starting with the basics: “When is the Super Bowl?” They’re also researching some of the major characters of Sunday’s face-off—namely Seahawks running back Marshawn Lynch and Patriots coach Bill Belichick—and getting the jump on the ads on YouTube (you’ve already watched more than 100 million minutes’ worth!), including a controversial GoDaddy ad. Plus, no game day is complete without the food: top recipes searched this week include [easy chili], [fajitas], [baked chicken wings] and [barbacoa]. Don’t forget to tune in to @Google over the weekend for more trends!
With all the football hubbub, people still found time to search for other sports happenings. Last Friday, baseball fans mourned the death of Ernie Banks, a.k.a. Mr. Cub, a beloved shortstop and Hall of Famer. And that same night, Klay Thompson of the Golden State Warriors scored a record-breaking 37 points in one quarter.
Who you gonna call?
An all-female Ghostbusters, that’s who. Rumors about next year’s reboot of the 80’s classic have been looming over us like the Stay-Puft Marshmallow Man for a while now, but now it’s all but confirmed that the 2016 film will feature Kristen Wiig, Melissa McCarthy, Leslie Jones and Kate McKinnon. Searches for each of the actresses spiked faster than you could say “proton pack,” and Kate McKinnon was the #2 search overall on Tuesday. In other leading-lady casting news, Harry Potter alum Emma Watson announced that she’ll play Belle in Disney’s forthcoming live-action Beauty and the Beast.
Headed into this week, the weather was on everyone’s mind, at least on the East Coast. Searches for terms like [weather], [blizzard 2015], [juno], [National Weather Service] and [weather NYC] were all hot—or, cold, as the case may be. People were also looking for info on the [mta], [nj transit] and [school closings]. Though the storm in New York amounted to little more than an excuse for a snow day, it dumped up to three feet of snow in parts of New England. Definitely enough to merit all those pre-storm searches!
And moving from the blizzard to the desert, Michelle Obama made headlines when she appeared in Riyadh to mark the death of King Abdullah—without a veil or headscarf. Searches spiked as people tried to find out if the First Lady intended her attire as a political statement. Others noted that she’s certainly not the first to go bareheaded: Hillary Clinton, Angela Merkel, Laura Bush and Condoleezza Rice have, too.
One down, eight to go
File under “stranger than fiction”: [zombie cat] was trending in search this week after a 23-month old kitten in Florida seemingly came back from the dead. After being hit by a car and buried, Bart proved the old “nine lives” adage true when he reappeared in a neighbor’s yard five days later. We’d say that after his trials, Bart deserves a cozy new bed at home, like a Serenity Cat Pod from Skymall, but, well…
Tip of the week
Don’t show up empty-handed on Sunday: say “Ok Google, remind me to pick up guacamole when I’m at Safeway” and the Google app will help you be a good guest.
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FREE WEBINAR: The Cold Hard Truth about BDCs…and why you need a BDD
February 5, 2015 from 12pm to 1pm – http://www.dealeron.com/webinar/events/why-you-need-a-bdd/
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The New Keys to Closing Your Most Profitable Customers
February 5, 2015 from 1pm to 2pm – http://hubs.ly/y0tT3h0
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FREE WEBINAR: 5 Processes to Improve Gross & Volume for your Used Car Operation
February 12, 2015 from 12pm to 1pm – http://www.dealeron.com/webinar/events/5-processes-to-improve-gross-volume-for-your-used-car-operation/
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INTERNET BATTLE PLAN XVII - TAMPA
February 17, 2015 at 8am to February 19, 2015 at 12pm – Tampa Renaissance International Plaza Hotel
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FREE WEBINAR: Ready...Set…Grow Your Fixed Ops with This Digital Gameplan!
February 19, 2015 from 12pm to 1pm – http://www.dealeron.com/webinar/events/grow-your-fixed-ops-with-this-digital-gameplan/
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Automotive Customer Loyalty and Retention Conference
March 24, 2015 to March 26, 2015 – Rosen Shingle Creek Resort | Orlando, FL
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June 16, 2015 from 7am to 7pm – Ritz-Carlton, Marina del Rey, CA
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Automotive Marketing News
Did automakers' Super Bowl ads hit or miss with (or without) celebs?
The Super Bowl's pregame teaser barrage is officially over. Now it's time for the main event. So far, it's been the year of the celebrity for auto advertisers.Toyota thinks TRD to win younger buyers
Since 2007, Toyota has been racing the nation's best-selling car, its Camry sedan, in the nation's most-watched motor sports series: NASCAR.One vehicle that deserved a Super Bowl ad
Back in January 2009, GM didn't have money for a Super Bowl commercial, but if it could have scraped together the funds, it had a golden opportunity to introduce the masses to the Chevy Volt.Millennials will grow to 25% of U.S. market in 2015, TrueCar says
Millennials will become a serious force in the US car market in 2015, TrueCar said in a new report this week. The car-buying site estimates that the group will purchase 4.Fiat Chrysler to air 3 Super Bowl ads
Fiat Chrysler says it will air three Super Bowl commercials during Sunday's game. The first ad is slated to air as the first commercial after the two-minute warning in the second quarter.J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives
Even used-vehicle buyers are going online
This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009. The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work. One is the poor […]Automotive iPad apps
This week I decided to check out automotive iPad apps. These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots. They’re quick, which is probably why three OEM iPad apps incorporate them. They’re also dirty – pretty […]Some reliability perceptions are changing (and that’s not a good thing for Toyota)
It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable. Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability. As illustrated below, these […]The Future of Satellite Radio
As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]Bringing in younger buyers
The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment. This shift has impacted almost every automotive brand, including […]© 2015 Created by Ralph Paglia.
