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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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Ralph Paglia
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J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Automotive News Videos

Hot Time for Engineers (4/24/15)

Stein on what has automakers scouring the planet; buy-sell cool-down?; $16.2M for Barra in '14; plug-ins preferred.

Taking 'Bullish' to New Level (4/23/15)

Toyota's cheeky answer to fuel-cell skeptics; GM's speedy buybacks; Piech-Winterkorn update; Musk's free labor.

Most-Desired Car Tech (4/22/15)

J.D. Power: Crash-prevention features top list; Lincoln losing taste for alphabet soup?; 200's breezy backstory.

Most-Desired Car Tech (4/22/15)

J.D. Power: Crash-prevention features top list; Lincoln losing taste for alphabet soup?; 200's breezy backstory.

Aston Martins Made in USA? (4/22/15)

Crossover plant said to be in works; next BMW i?; tackling slow recalls; AutoNation profits; Honda's non-car gizmos.

Top 5 Most Popular Automotive Marketing Videos of Past 30 Days

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Top 5 Most Popular Automotive Marketing Photos of Past Month

Car Leasing Expense versus Car Ownership Expense

by Ralph Paglia Car Leasing Expense versus Car Ownership Expense

Car Purchase Informers Most Used By Automotive Consumers

by Ralph Paglia Car Purchase Informers Most Used By Automotive Consumers

Car Buying Millenials; Primary Influence On Vehicle Purchase Decisions

by Ralph Paglia Car Buying Millenials; Primary Influence On Vehicle Purchase Decisions

Car Buyers Trust Quotient

by Ralph Paglia Car Buyers Trust Quotient

Car Buyer Shopping Preferences

by Ralph Paglia Car Buyer Shopping Preferences

Auto Industry Marketing and Advertising News

Tesla hotel driver planning million-dollar road trip

Filed under: , , , , , , , , , , ,

Steve Sasman, the man behind the Tesla hotel, is taking a 20,000-mile drive in his Model S for four months this summer across the US and Canada. To raise money, he is selling sponsorship to wrap around his car and also wants to invite people along for part of the ride for his video show.

Continue reading Tesla hotel driver planning million-dollar road trip

Tesla hotel driver planning million-dollar road trip originally appeared on Autoblog on Tue, 21 Apr 2015 13:56:00 EST. Please see our terms for use of feeds.

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Bosch finds a way to autodrive the Tesla Model S

Filed under: , , , , , , , ,

Bosch has a video mock-up of the future of autonomous driving in a Tesla Model S, but it isn't saying how close this tech actually is to reality.

Continue reading Bosch finds a way to autodrive the Tesla Model S

Bosch finds a way to autodrive the Tesla Model S originally appeared on Autoblog on Tue, 21 Apr 2015 10:00:00 EST. Please see our terms for use of feeds.

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Gulf-liveried Ford GT40 takes triumphant lap of the track

Filed under: , , , , , ,

Watch as a Ford GT40 takes a triumphant drive at sunset around Miller Motorsports Park in a short video. It's a great way to consider the upcoming 50th anniversary of the racecar's first Le Mans victory.

Continue reading Gulf-liveried Ford GT40 takes triumphant lap of the track

Gulf-liveried Ford GT40 takes triumphant lap of the track originally appeared on Autoblog on Fri, 17 Apr 2015 20:01:00 EST. Please see our terms for use of feeds.

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Latest ADM Activity - Click "More" at bottom!

Todd Vowell commented on Ralph Paglia's blog post Use Landing Page Optimization To Increase First Party Leads Generated for Your Dealership
"Excellent!"
8 hours ago
Craig Lockerd liked Craig Lockerd's video
12 hours ago
Craig Lockerd posted a video

* The Recruiter* Episode 3 Law of Diminishing Return

http://www.automaxrecruitingandtraining.com/ The Recruiter is back. When do you hire and how many? what are you basing your decision on? Don't decide by how ...
12 hours ago
Richard Holland posted a blog post

FCA US Dealers: Service Revenue Just Got A Lot More Important

FCA US CEO, Sergio Marchionne, recently announced plans to reduce the profit on new cars sold within the FCA brands by increasing the invoice prices, while keeping the MSRP the same. This will result in less potential profit for its dealers. The move, as reported by Automotive News, is FCA's attempt to increase its profitability.…See More
13 hours ago
Brian Cox posted a blog post

Is Having Too Many Pictures A Bad Thing? Perhaps

It wasn’t too long ago that we saw most dealers’ VDP pages contain only a couple of pictures of a vehicle. As technology improved and made it easier and more efficient for dealers to take and upload more images, best practices quickly raised the standard for image quantity to 40 or more pictures. Now, however, a recent article in…See More
13 hours ago
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Jeff Glackin liked J.D. Rucker's blog post Know Thy Enemy (and then take as much business from them as possible)
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Jack Boland commented on J.D. Rucker's blog post Know Thy Enemy (and then take as much business from them as possible)
"J.D., Thanks for sharing! I spend a great deal of time helping my dealer clients understand how data collected in analytics intersects with sales data. Depending on your analytics platform, you may not be able to drill down to the zip code level,…"
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David Sharp liked J.D. Rucker's blog post Know Thy Enemy (and then take as much business from them as possible)
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Jonathan Floyd posted a blog post

Mobilegeddon Mobile Friendly Websites

How is Mobilegeddon is Going to Change Your Rankings?The Truth About ‘Mobilegeddon’ and the Impact On Your WebsiteAs with any Google algorithm change, it is our goal to bring to our readers the facts about any impact these updates will have on your website rankings especially for those business owners who depend on local traffic in their perspective city.Hence, we decided to highlight an article that was recently published on USA…See More
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Tom Gorham liked J.D. Rucker's blog post Know Thy Enemy (and then take as much business from them as possible)
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J.D. Rucker's blog post was featured

Know Thy Enemy (and then take as much business from them as possible)

I'm about to discuss data, which means that many will stop reading right about now. Data is boring. Data is the ugly side of marketing. Data makes my brain hurt sometimes, but I continue to look at it tenaciously for one very simple reason: data helps dealers sell more cars.Let me be more specific so there's no…See More
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Profile Iconrferlopes, Sean Norman Smith, Christina A Swidrak and 6 more joined Automotive Digital Marketing ProCom
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Mark Konrad Eck commented on sara callahan's blog post The Cold Might Be Bothering Frozen’s Elsa Now: Social Media Creativity
"Great Story And The Police Told It Well!"
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Mark Konrad Eck commented on Ralph Paglia's blog post Use Landing Page Optimization To Increase First Party Leads Generated for Your Dealership
"This is the best landing page advise and formats that I have seen!"
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Jonathan Floyd updated their profile
Wednesday
J.D. Rucker posted a blog post

Know Thy Enemy (and then take as much business from them as possible)

I'm about to discuss data, which means that many will stop reading right about now. Data is boring. Data is the ugly side of marketing. Data makes my brain hurt sometimes, but I continue to look at it tenaciously for one very simple reason: data helps dealers sell more cars.Let me be more specific so there's no…See More
Wednesday

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ADM Blog Posts

Know Thy Enemy (and then take as much business from them as possible)

Posted by J.D. Rucker on April 22, 2015 at 4:00pm 1 Comment

I'm about to discuss data, which means that many will stop reading right about now. Data is boring. Data is the ugly side of marketing. Data makes my brain hurt sometimes, but I continue to look at it tenaciously for one very simple reason: data helps dealers sell more cars.

Let me be more specific so there's no misunderstanding: proper gathering of data from the right sources parsed into a way where courses of actions can be discerned helps dealers sell more cars. Data by itself is just graphs and numbers. Data applied properly can be utterly enlightening.

With all of the disclaimers out of the way, let's talk about the important data that guides actions. I'll admit up front that I have a horse in this…

Continue

Uber Costs vs. Low Mileage Lease

Posted by John Sternal on April 22, 2015 at 6:30am 0 Comments

Assuming you drive just under 10,000 miles per year, does it truly make more sense to Uber everywhere compared with car leasing?



There has been some debate over this recently; Below are some cost comparison breakdowns from national car leasing marketplace, Swapalease.com, that show leasing may be better for your wallet.



This example in the link says you…

Continue

Twitter Can Be Used For Business Branding?

Posted by Jonathan Floyd on April 20, 2015 at 6:30am 0 Comments

Twitter Can Be Used For Business Branding?

Twitter is a social networking and micro-blogging service that has about 248 million active users as of 2014.  When using this program, people send short messages, better known as “tweets”, which can be read both by followers (or people who also have Twitter accounts) as well as those who are not registered users. Individuals and businesses alike use this to communicate short messages, send images and best of all, use as a promotional tool. The average user spends 170 minutes on twitter daily, with an average number of followers per user of over 200.

The stronger your Twitter presence is, the stronger chances they have of…

Continue

Live Chat - If it hurts to listen to your phone ups...

Posted by Big Tom LaPointe on April 18, 2015 at 8:30am 0 Comments

...then handling chats in-house isn't for your store.

There are a bunch of things that can be imperfect when a salesperson or BDC staffer takes a phone call. These include:

  • Bad grammar
  • Giving too much info
  • Not giving enough info
  • Fumbling for words
  • Going WAY off…
Continue

Use Landing Page Optimization To Increase First Party Leads Generated for Your Dealership

Posted by Ralph Paglia on April 17, 2015 at 9:30pm 4 Comments

Ten Tips for Lead Generation Landing Pages

 

Editor’s Note: Repost from SEM professional Jon Miller, VP of Marketing at Marketo. Marketo is a client of TopRank Online Marketing and provides B2B marketing automation software in the form of pay per click management, landing page optimization and integration with salesforce.com.

With Jon’s B2B software marketing…

Continue

Is It Time To Break The Mold?

Posted by Paul Potratz on April 17, 2015 at 12:17pm 0 Comments

Breaking routines can be difficult but change can yield long term results. On this week's Hard Facts, Samantha explains why pressing the time clock should not always be priority.

What’s the Single Most Important Part of my Marketing Strategy?

Posted by Jonathan Floyd on April 16, 2015 at 5:30am 0 Comments

What’s the Single Most Important Part of my Marketing Strategy?

Many business owners struggle to balance their entrepreneurial duties with leveraging the their marketing dollars full business-building potential.

But at the end of the day – your strategy there to bring your message to as many people in your target audience as possible.   Create awesome value for your clients, and then communicate that value effectively. 

But what message are you sending out to the world… and how well is that message baked into every touch point you have with your audience?

That message is called your Unique Selling Proposition, or U.S. P.

It’s what helps you…

Continue

Amazon Enters the Auto Repair Business… Sort Of

Posted by Richard Holland on April 16, 2015 at 5:00am 0 Comments

At the end of March, Amazon announced the launch of what they’re calling “Amazon Home Services.” This new service by Amazon enables customers to order services for their homes without the inconvenience of having to search for these service providers, obtain references and obtain pricing. Services range from television installation, painting contractors, electrical work and… you guessed it… auto mechanics. No, Amazon isn’t hiring a workforce of skilled employees waiting to come to your house. In essence, Amazon is simply the middleman in this new arena, facilitating transactions between participants in the program and the consumer. These services all have up-front pricing so the consumer knows exactly what the costs are. In addition, each service provider is reviewed by a previous…

Continue

How Car Dealers should Handle Sales Turnover

Posted by J.D. Rucker on April 15, 2015 at 9:00am 0 Comments

There's a stigma that comes with working in the automotive industry. It has had an effect over the years on a dealership's ability to retain high quality people, particularly on the sales floor. How can we solve this?

Before we can answer that question, it's important to understand why the problem exists in the first place. Wages can be an issue, but as Jim Ziegler mentions in the video below, it's not necessarily the biggest concern. Hours and pressure from a salesperson's spouse has had an influence and could be the biggest reason that dealers lose their best people. Many salespeople work crazy hours and that has an impact.

Another issue comes back to the stigma itself. Because of flaws in the past within the industry, being in the car business has brought about poor…

Continue

Automotive Thought Leader Journal

Automotive Marketing and Car Dealer News from AutoBlog

Tesla hotel driver planning million-dollar road trip

Filed under: , , , , , , , , , , ,

Steve Sasman, the man behind the Tesla hotel, is taking a 20,000-mile drive in his Model S for four months this summer across the US and Canada. To raise money, he is selling sponsorship to wrap around his car and also wants to invite people along for part of the ride for his video show.

Continue reading Tesla hotel driver planning million-dollar road trip

Tesla hotel driver planning million-dollar road trip originally appeared on Autoblog on Tue, 21 Apr 2015 13:56:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Google Blog Articles, News and More

Through the Google lens: Search trends April 17-23

Everyone wants to know what D.J. Tanner and Target are up to. Read on for all the search scoop from this week:

The earth in focus
Wednesday marked the 45th annual Earth Day celebration. People came to search to get more information on the origins of the holiday and learn about ways to conserve—oh, and find out what animal they are, of course. In addition to searches for [earth day slogans] and [earth day worksheets], searchers asked questions like “When was the first Earth Day?”, “How do we stop climate change?” and “Is styrofoam recyclable?”
Just when we were feeling all warm and fuzzy about our planet, we got a reminder that nature can be a little scary as well as awe-inspiring. In Chile, the Calbuco volcano exploded for the first time in more than 40 years, sending clouds of ash into the air and causing thousands to evacuate. There were 100K+ searches for [chile volcano] as people sought to learn more about the eruption.

Prized Pulitzers
Sunday morning, people lined up outside Target stores around the country for the launch of the store’s new Lilly Pulitzer collaboration. But many fans waited in vain, as the affordable line of clothes and home decor sold out within hours both on and offline. Shoppers vented on social media, and searches for Lilly Pulitzer reached an all-time high this month. Meanwhile, persistent types have driven searches for [lilly pulitzer ebay] up 1000% in the last seven days.
But lucky Lilly fans weren’t the only ones thanking the stars for their Pulitzer this week. This year’s Pulitzer prizes were announced on Monday, leading people to the web to learn more about the winners across categories ranging from fiction to investigative reporting to poetry. (And in case you were wondering: Lilly Pulitzer, who died in 2013, was once married to the grandson of Joseph Pulitzer, who established the eponymous Prize.)
Everywhere you look...
...there are reboots. First “DuckTales,” then “The Muppet Show,” and now “Fuller House.” This week Netflix announced a spin-off of the 90s family sitcom “Full House,” to debut in 2016, and 200,000+ searches followed. The new show will feature oldest sister D.J. Tanner (Candace Cameron Bure), and several other stars from the original series are signed on to return, including Jodie Sweetin—the subject of some 50K+ searches this week—and John Stamos. Still, it’s yet to be seen whether the rest of the cast will participate or decide to cut it out. Though searches for Mary-Kate Olsen reached more than 50,000 this week, she and her sister have said that they were surprised by the news. So you might want to wait a bit before saying “TGIF!
Tip of the week
Keep that good Earth Day momentum going. Just ask Google, “Where can I recycle electronics near me?” for a handy list of places to drop off your old wires and devices.

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Internet Sales Manager Resources and Blogroll

ADM Professional Community Blogroll:
1. Social Media Optimization 

3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

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Automotive Marketing News

Buick chief says new China duties won't distract from 'a lot more to do' in U.S.

In the year since he took over the Buick and GMC brands in the U.S., Duncan Aldred has made a lot of fans among dealers.

Dealerships can gain an edge with Spanish-language marketing

Dealerships willing to advertise and post videos in Spanish face little competition reaching a growing number of Latino car buyers, said Ricky Lopez, Internet director at David Maus Toyota in Sanford, Fla.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

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