Automotive Digital Marketing ProCom

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

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Editor, From The Trenches

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Editor, Video SEO

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Automotive News Videos

Feds Order Full Takata Airbag Recall (11/26/14)

Failure may lead to fines of $7K per violation; Mini lineup to shrink; Toyota autonomous tech; hot Nov. sales for Chrysler?

Can 'Tony' Fix Fiat's image? (11/25/14)

Embracing old joke, despite quality woes; Takata, Honda face new hearing; Visteon may exit venture; GM's global soft spots.

Honda May Face $35M Fine (11/25/14)

Company under-reported U.S. injury, death claims; Saturn driver cleared; Explorer goes platinum; Lexus makes 'risky' move.

Ram's Edge Over F-150 (11/24/14)

A matter of gasoline versus diesel; Lexus beating sales goal; German luxury booms in Mexico; 8-speed Wrangler planned.

Tesla, BMW Discuss Deal (11/24/14)

May collaborate on lightweight components, technology; Hyundai, Kia sales goal; Chrysler rocks AMAs; Subaru's rise.

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Top 5 Most Popular Automotive Marketing Photos of Past Month

SIGNTHENDRIVE - Looking for the Best VW Sign Then Drive Deal?

by Ken Beam Who is the Best VW Sign Then Drive Deals on the `Net??? This is the answer...... VWSignThenDrive.net See you at Douglas VW in Summit NJ!

Open House at Douglas Infiniti on 11/20/2014

by Ken Beam You are cordially invited to the Douglas Infiniti Open House on Thursday 11/20/2014 from 5:30-8:30pm Food & beverages will be served and ALL are welcomed! We look forward to seeing everyone this Thursday! Your Friends at Douglas Infiniti

Guide to Driving Etiquette [Infographic]

by Todd Bryant The infographic will guide you through the little quirks of driving we tend to forget and ultimately turn you into more than just a better driver, but a better person on the road, too. Please feel free to share it on your blog using the code below: Please include attribution to Bryant Surety Bonds with this graphic.

CarChat24 Asks: Why Do Chat Providers Hide Their Pricing?

by Ralph Paglia CarChat24 Asks: Why Do Chat Providers Hide Their Pricing? Leaderboard Ad - http://www.carchat24.com

CarChat24 Asks: Why Do Chat Providers Hide Their Pricing?

by Ralph Paglia CarChat24 Asks: Why Do Chat Providers Hide Their Pricing? Skyscraper Ad - http://www.carchat24.com

Auto Industry Marketing and Advertising News

Watch Lotus F1 team careen through a mall in Renault Twizy EVs

Filed under: , , , , , ,

Renault Twizy at The Dubai Mall

The Lotus Formula One Team is sticking with drivers Romain Grosjean and Pastor Maldonado next year, but it's dropping Renault as an engine supplier in favor of Mercedes power. The 2014 F1 season is barely over, though, and that mean's there still a little time left to put those marketing dollars to work, while still having a little fun, too.

To that, Renault has put Grosjean and Maldonado behind the wheel of two Twizy electric cars and unleashed them on The Dubai Mall for an ad for the little buggies. The location is one of the world's largest shopping centers, and it also houses an aquarium, an ice skating rink and even a dinosaur. It's a big place, and unsurprisingly, the two F1 pilots drift the little buggies with ease around every part of the complex. Grosjean even gets some time on the ice. Check out the ad for the quirky EV in the video above.

Continue reading Watch Lotus F1 team careen through a mall in Renault Twizy EVs

Watch Lotus F1 team careen through a mall in Renault Twizy EVs originally appeared on Autoblog on Fri, 28 Nov 2014 20:00:00 EST. Please see our terms for use of feeds.

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Guy Fieri pitched Flowmaster mufflers before Food Network fame

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Guy Fieri for Flowmaster exhausts

We all have to get our start somewhere. These days Guy Fieri is best known as a TV host, restaurateur and (to some) Lamborghini theft victim, but before selling burgers, he was pitching Flowmaster mufflers in commercials.

In the intervening years, Fieri's ability to deliver lines has come a long way. In the two ads below, his strategy mostly appeared to be saying things loudly directly into the camera, while occasionally shaking the product. It's a good thing other work came along because Fieri definitely wasn't going to be the next Billy Mays.

Scroll down to check out the two ads of a younger Fieri pitching aftermarket exhausts; you can still spot his trademark shock of white hair poking out of the sides of his baseball cap.

Continue reading Guy Fieri pitched Flowmaster mufflers before Food Network fame

Guy Fieri pitched Flowmaster mufflers before Food Network fame originally appeared on Autoblog on Fri, 28 Nov 2014 15:01:00 EST. Please see our terms for use of feeds.

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Fiat looks to retire 'Fix It Again, Tony' by knocking Honda

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Fiat Fix It Ad

Ask Americans what Fiat stands for, and the odds are pretty low that you'll hear, "Fabbrica Italiana Automobili Torino" to be the answer. The more far likely response is "Fix It Again, Tony." The ignominious moniker comes from the brand's stint selling often unreliable models in the US in the '60s and '70s, and it remains in some minds today. However, Fiat thinks the time is right to challenge the old stereotype, and it's doing just that with a new commercial for the forthcoming 500X compact crossover, while taking some shots at Honda, as well.

In the ad, a guy just wants his Civic repaired, but two heavily accented, Italian mechanics berate his Honda for not being sexy. The boss of the shop eventually promises, "We fix it," and the customer goes inside to enjoy an espresso. At no point is the infamous, "Fix it again, Tony," ever actually uttered, but it's strongly suggested with a sign for Tony's Fix It Shop prominently displayed in several shots.

In an interview with Automotive News, Fiat global brand boss Olivier Francois explained the idea behind the commercial. It "features a skeleton in the closet, the elephant in the room. His name was Tony, and he had to go," Francois said to AN.

The 500X goes on sale in the first half of 2015 in the US and shares a platform with the Jeep Renegade. The CUV is offered with either a 1.4-liter, turbocharged four-cylinder with 160 horsepower and 184 pound-feet of torque, or a 2.4-liter four-cylinder with 180 horsepower.

The commercial certainly shows courage to take on the Fiat's old stereotype, but the brand has more to beat than just perception. The company came in dead last by a large margin in JD Power's 2014 Initial Quality Study, and it was also at the bottom of Consumer Reports' 2015 Predicted Reliability report. Scroll down to watch the ad for Fiat's attempt to challenge the legacy of Tony.

Continue reading Fiat looks to retire 'Fix It Again, Tony' by knocking Honda

Fiat looks to retire 'Fix It Again, Tony' by knocking Honda originally appeared on Autoblog on Mon, 24 Nov 2014 14:59:00 EST. Please see our terms for use of feeds.

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Tom Gorham commented on Ralph Paglia's blog post How To Use The Internet To Get Yourself Fired
"Sage advice for everyone.  Thank you!"
7 hours ago
Tom Gorham liked Ralph Paglia's blog post How To Use The Internet To Get Yourself Fired
7 hours ago
Richard Holland posted a blog post

Starbucks Is Playing Offense and What Dealers Can Learn From It

Starbucks recently announced plans to roll out a delivery service in some key major markets. This follows on the heels of an initiative which allows customers to place their drink orders via smartphones, so as to minimize wait times. Starbucks has a very loyal customer…See More
14 hours ago
Profile IconBlair King, Rim Financing and Lisa Climes joined Automotive Digital Marketing ProCom
yesterday
J.D. Rucker's blog post was featured

7 Lessons From My First Year Building an Automotive Startup

Most articles like these start off with phrases like, "looking back, it's hard to believe..." or "there have been ups and downs, but we never lost sight of..." - I'm not going to start this article that way. Instead, I'll say this: "It's been pretty easy, so easy in fact that I'm actually a little worried that I did something…See More
yesterday
Mike Gorun's blog post was featured

Will Speed & Efficiency Give AutoNation A Competitive Edge?

The largest complaint that consumers have when considering a vehicle purchase is the fact that the process takes too long. Even with all the new technology processes that dealerships have employed over the past few years, the purchase process is still as long and cumbersome as…See More
yesterday
Ed Steenman's blog post was featured

Google enacts new transparency requirements holding third party partners more accountable for AdWords management fees.

The days of ‘black box’ digital advertising packages appears to be coming to a close. Black box refers the idea that you pay your digital vendor or agency a monthly amount to provide a host of online services and they ‘optimize’ it among various digital elements such as paid search through Google and Bing, retargeting ads,…See More
yesterday
Casi Dow posted events
Wednesday
J.D. Rucker posted a blog post

7 Lessons From My First Year Building an Automotive Startup

Most articles like these start off with phrases like, "looking back, it's hard to believe..." or "there have been ups and downs, but we never lost sight of..." - I'm not going to start this article that way. Instead, I'll say this: "It's been pretty easy, so easy in fact that I'm actually a little worried that I did something…See More
Wednesday
Markelle Harden replied to Mike Elliott's discussion A bad service review? No need to panic
"Hi Mike, Yes. If possible, direct the dialogue to phone or email, but let everyone know that your company cares and is addressing the concern. Here are some valuable links that may be helpful. Most of them talk about twitter; but the principles can…"
Wednesday
Mike Gorun posted a blog post

Will Speed & Efficiency Give AutoNation A Competitive Edge?

The largest complaint that consumers have when considering a vehicle purchase is the fact that the process takes too long. Even with all the new technology processes that dealerships have employed over the past few years, the purchase process is still as long and cumbersome as…See More
Wednesday
Mike Elliott posted a discussion

U.S. auto loan originations at highest level in 9 years

Americans took out the most auto loans in nine years during the third quarter, according to the Federal Reserve Bank of New York’s quarterly Household Debt and Credit Report.Loan originations for new and used cars totaled $105 billion, the highest amount since the third quarter of 2005. That’s in line with industry reports of stronger new light-vehicle sales, boosting the contribution of consumer spending to third-quarter U.S. growth.Auto loan balances have now risen for 14 straight quarters,…See More
Wednesday
Mike Elliott replied to Mike Elliott's discussion A bad service review? No need to panic
"That's good advice, Markelle. Do you advise that management answer (respond to) online reviews online as well so other readers see their response?"
Wednesday
Manny Luna posted a status
"My first vine video and it worked! @Vine @TheFunnyVines #automarketing https://vine.co/v/O1ti6z5iO5n"
Wednesday
Ed Steenman posted a blog post

Google enacts new transparency requirements holding third party partners more accountable for AdWords management fees.

The days of ‘black box’ digital advertising packages appears to be coming to a close. Black box refers the idea that you pay your digital vendor or agency a monthly amount to provide a host of online services and they ‘optimize’ it among various digital elements such as paid search through Google and Bing, retargeting ads,…See More
Wednesday
Tom Gorham commented on Ralph Paglia's blog post Facebook Ad Conversion Measurement: Optimize Dealership Ads for Lead Conversion
"Like it!  Thank you.  Great step by step."
Wednesday
Tom Gorham liked Ralph Paglia's blog post Facebook Ad Conversion Measurement: Optimize Dealership Ads for Lead Conversion
Wednesday
Tom Gorham liked CDK Global's blog post 4 Simple Ways To Boost Clicks & Conversions on Your Dealership Website
Wednesday
Mike Elliott liked Markelle Harden's profile
Tuesday
Alexander Lau commented on CDK Global's blog post 4 Simple Ways To Boost Clicks & Conversions on Your Dealership Website
"Stuff like http://bit.ly/1qCCRTY "
Tuesday

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ADM Blog Posts

7 Lessons From My First Year Building an Automotive Startup

Posted by J.D. Rucker on November 26, 2014 at 9:22am 0 Comments

Most articles like these start off with phrases like, "looking back,…

Continue

Will Speed & Efficiency Give AutoNation A Competitive Edge?

Posted by Mike Gorun on November 26, 2014 at 6:00am 0 Comments

The largest complaint that consumers have when considering a vehicle purchase is the fact that the process takes too long. Even with all the new technology processes that dealerships have employed over the past few years, the purchase process is still as long and cumbersome as it was twenty years ago.

 

AutoNation recently started to roll out a vehicle purchase program, transferring much of the buying process online. It promises consumers a 30-minute in-store automobile purchase transaction. It would seem that AutoNation listened to the auto buying public and may well transform how cars are purchased in the future. They certainly don’t have a shortage of locations available to consumers.

 

I’m sure the entire industry is…

Continue

Google enacts new transparency requirements holding third party partners more accountable for AdWords management fees.

Posted by Ed Steenman on November 25, 2014 at 8:30pm 0 Comments

The days of ‘black box’ digital advertising packages appears to be coming to a close. Black box refers the idea that you pay your digital vendor or agency a monthly amount to provide a host of online services and they ‘optimize’ it among various digital elements such as paid search through Google and Bing, retargeting ads, banner ads, in banner video, search retargeting, or any of a host of other types of digital advertising. While there are positive points to this approach, it has also presented an opportunity for vendors to provide less than full disclosure regarding the ‘third-party’ fees they are actually charging to manage these services.

Google…

Continue

How To Maximize Your Dealership Black Friday Sales

Posted by Josh Knutson on November 25, 2014 at 8:52am 0 Comments

It's the holiday season, that means one thing, you only have a few weeks left to hit your year end sales quotas. While this turns into a very stressful time for many dealerships, it doesn't have to be this way; so put away your Grinch costume and use that shiny little device (smartphones) all you customers have to turn your inventory into perfectly wrapped presents that constantly keep driving off your lot.

 

Everyone's Online

According to PunchTab 90% of consumers plan to shop online this holiday season,and with consumers spending more than …

Continue

Content Marketing Strategy: How to Create a Winning Company Blog

Posted by sara callahan on November 25, 2014 at 5:30am 0 Comments

Content marketing, in general, can provide many valuable benefits. It can help create and maintain a brand presence; assist in search engine optimization; and position executives as thought leaders. It can also serve as a valuable source of information for both customers and potential customers.

 

There are many types of content marketing. Technically speaking, everything your business creates and publishes is content marketing. This can include such items as marketing pieces, videos, blog articles, articles published in trade magazines, social media posts -- you name it. If your audience sees it, chances are that it’s content marketing.

 

While most businesses understand the importance of content marketing, many get stuck when trying to make it an ongoing reality. Think of it as…

Continue

10 Blogging Hacks to Help Build Your Dealership's Content - PT 1

Posted by Lisandra Ramos on November 24, 2014 at 1:02pm 0 Comments

So you recently decided to start (or restart) blogging for your dealership and have no idea how to get organized and begin. I get you. It’s hard to get your blogging mojo started, especially in such a hectic environment like a dealership.

That’s why I thought it would be helpful to put together a list of 10 blogging hacks to help you build your dealership’s content!

But First...

Before we get into some hacks, here’s a checklist of things you should establish pre-blogging:

WHO YOUR AUDIENCE IS

This one seems easy, but a lot of bloggers forget to keep their audience in mind as they type up a blog post. If you’re blogging for your dealership’s customers, make sure you’re not using a lot of…

Continue

The Thrill of the Hunt

Posted by Misti Miller on November 24, 2014 at 11:00am 0 Comments

That time of year is rapidly approaching -- Black Friday. Black Friday is typically the beginning of the Christmas shopping season and an indicator of how well retailers will fare throughout the holidays. In fact, many retailers report that the majority of their holiday season sales happen on this single day. Consumers go wild with excitement, and some even choose to participate by camping out for up to three weeks in advance, just to secure some super deal. It is not unusual for some people to get up at 2am to get in line at their favorite retailer. Other shoppers simply plant themselves in front of their computers in order to take advantage of retailers’ online sales. The facts are that very few of the items on sale warrant standing in massive lines for hours at a time. The fantastic deals…

Continue

Building Rapport Before the Lead Is the Way to Win the Sale

Posted by Timmy D. James on November 24, 2014 at 5:30am 0 Comments

In my last blog article, I discussed the importance of building rapport with leads through the use of “Why Buy From Me” and “Lead Response” videos personalized for each customer. Now I would like to take this one step further -- Building rapport should in fact start much earlier than simply upon the receipt of a lead.

 

Think about the first contact a customer has with your dealership. Chances are good that they either went to your website, or found a vehicle that matched their interest on a third party site. At this point, detailed descriptions, images and video walkarounds can certainly make your vehicle stand out from the others. But how about further increasing the probability that the customer chooses to deal with you over any competition? How about building trust and rapport at this first…

Continue

4 Simple Ways To Boost Clicks & Conversions on Your Dealership Website

Posted by CDK Global on November 21, 2014 at 4:30pm 3 Comments



Rob Campbell, Performance Improvement Consultant
by Rob Campbell, Performance Improvement Consultant

4 Simple Ways to Boost Clicks & Conversions on Your Dealership Website

In 1996, I helped design and build the first website for my father’s GM dealership. The “interweb” was in its infancy and most car dealerships didn’t even have dial-up Internet service, let alone a website. I’ll be honest, we had no idea what we should build, and thinking proactively about how customers would interact with what we built never even crossed our minds.



We recently completed a usability study with REAL in-market car shoppers to determine how they…

Continue

Create Quality Dealer Video Promos Without Busting Budgets

Posted by Dave Haynes on November 21, 2014 at 2:19pm 0 Comments

Video is well established as a powerful dealer marketing - whether it's for local or regional broadcast, on line, mobile or the digital signs in local dealers and surrounding businesses.

But there's always been a big barrier in the way of dealers who wanted to use video-driven marketing - high creative production costs.

Getting a good-looking video ad spot can easily cost several thousand dollars from an agency, and much more so from larger agencies. Even local freelance motion graphic designer costs add up rapidly.

Plan B has always been to find someone locally to pull things together. But the output usually looks like something done on a budget.

So what if you could produce an agency-grade advertising video spot for less than $100, without even needing specialist talent or…

Continue

Automotive Thought Leader Journal

Automotive Marketing and Car Dealer News from AutoBlog

Watch Lotus F1 team careen through a mall in Renault Twizy EVs

Filed under: , , , , , ,

Renault Twizy at The Dubai Mall

The Lotus Formula One Team is sticking with drivers Romain Grosjean and Pastor Maldonado next year, but it's dropping Renault as an engine supplier in favor of Mercedes power. The 2014 F1 season is barely over, though, and that mean's there still a little time left to put those marketing dollars to work, while still having a little fun, too.

To that, Renault has put Grosjean and Maldonado behind the wheel of two Twizy electric cars and unleashed them on The Dubai Mall for an ad for the little buggies. The location is one of the world's largest shopping centers, and it also houses an aquarium, an ice skating rink and even a dinosaur. It's a big place, and unsurprisingly, the two F1 pilots drift the little buggies with ease around every part of the complex. Grosjean even gets some time on the ice. Check out the ad for the quirky EV in the video above.

Continue reading Watch Lotus F1 team careen through a mall in Renault Twizy EVs

Watch Lotus F1 team careen through a mall in Renault Twizy EVs originally appeared on Autoblog on Fri, 28 Nov 2014 20:00:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Google Blog Articles, News and More

'Tis the season for mobile shopping

It used to be that heading out to stores on Black Friday -- one of the biggest holiday shopping days of the season -- was the best way to find great deals. Now, we may be carrying the best tool for finding deals in our pockets.

This coming weekend, expect to see many of your fellow shoppers checking for deals on their smartphones while braving the lines and crowds at the mall. Nearly 50% of 25-34 year-olds use their phone to shop online while standing in line at a store. And because we want to help you research products more easily this holiday weekend, we’re rolling out new mobile features to Google Shopping.

Starting this week, when you search for a specific product on your smartphone or tablet you’ll see more detailed information about the product and where to buy it, like which stores have it available and product reviews from customers. You’ll also be able to rotate selected products on Google Shopping in 360 degrees to see them in more detail.


nexus@1x.gif Nexus10_3D@1x.gif


Getting a head start on Black Friday
Shoppers are already prepping for Black Friday shopping by researching purchases and deals online. We found that 27% of shoppers have already begun hunting for Black Friday deals online. Here are the top questions people are asking about Black Friday on Google Search. For more trends, visit our Shopping blog.

  • what time do stores open on black friday
  • what time does black friday start
  • when does black friday end
  • what to buy on black friday

Black Friday Frenzy.jpg

Let Google Shopping and your smartphone help you check off what’s on that shopping list of yours and go enjoy everything else about the “most wonderful time of the year.”


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Internet Sales Manager Resources and Blogroll

ADM Professional Community Blogroll:
1. Social Media Optimization 

3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

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11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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Automotive Marketing News

Opel is succeeding in restoring poor image, exec says

Opel is succeeding in turning around its tattered image in Germany, the brand's marketing chief Tina Mueller said.

Opel is succeeding in restoring poor image, exec says

Opel is succeeding in turning around its tattered image in Germany, the brand's marketing chief Tina Mueller said.

Ford Mustang goes to Dubai

Ford is rolling out all the stops for the international debut of its pony car.

Fiat takes on 'Fix It Again, Tony' in spot for the 500X

Fiat global brand head Olivier Francois calls Tony 'the elephant in the room.' And for more than five years, Fiat has tried to run away from him, even though Tony does not exist, but no more.

Chevy Trax marketing will be heavy on digital

Chevrolet will use a heavy dose of digital ads for the Trax when the subcompact crossover's marketing begins early next year.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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