Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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Automotive Marketing Professional Community Serves Car Dealers

Official ADM Hash Tag: #ADMPC

Benefits of ADM Professional Community Membership:

  • Access to exclusive content
  • Publish your own content
  • Download Files for Editing and use in your dealership
  • Comment on articles, videos, charts and forum posts
  • Start an ADM Group, control who becomes a member
  • Access to Special Pages
  • Receive notifications on your favorite topics
  • Networking with peers
  • Make requests to ADM Editors and Industry Thought Leaders
  • Personal Assistance from ADM Community Leaders

Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

Professional Community

AutoDigitalMarketing@Gmail.com

2701 N. Rainbow Blvd.
Unit 2202
Las Vegas, NV 89108
505-301-6369

Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Kia Unveils Three Hybrids (2/11/16)

Chicago Auto Show: Kia unveils 3 hybrids, Hyundai shows freshened Santa Fe, Peek at half-ton Titan, Ram's big entrance; New Daimler role for Kaellenius?; Slipping on cheaper oil.

Best Practices Richfield Bloomington Honda

Best Practices Richfield Bloomington Honda

Nissan Armada Takes Luxury Turn (2/11/16)

In Chicago: Nissan Armada takes luxury turn, Ram freshens Power Wagon, Ford talks SUVs; Honda teases Civic hatchback; Opel's Bolt; Tesla Model 3 update; Hyundai brand cheapest to own.

Tim Carter Q&A

Tim Carter Video

Hyundai Targets Counterfeit Auto Parts (2/10/16)

Hyundai targets counterfeit auto parts; VW Group of America recalls 850K; Cadillac XT5 pricing plan; GM employee stabbed; Mercedes tops Audi, BMW in January; Autonomous snow woes.

Top 5 Most Popular Automotive Marketing Videos of Past 30 Days

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Learn About The PowerDealer Program... Data Driven Dealers Make More Money!

Latest ADM Activity - Click "More" at bottom!

steve john replied to steve john's discussion WHAT IS THE FIRST STEP FOR THE STRATEGY OF ANY DIGITAL MARKETING CAMPAIGN.
"Thanks Larisa it was very helping to me."
1 hour ago
Cecil Helton shared Jeff Glackin's blog post on Facebook
9 hours ago
Cecil Helton shared Jeff Glackin's blog post on Google +1
9 hours ago
Cecil Helton liked Jeff Glackin's blog post Sure it’s co-opable but is it in the best interest of your dealership?
9 hours ago

Influencer
Jeff Glackin liked Jeff Glackin's blog post Sure it’s co-opable but is it in the best interest of your dealership?
9 hours ago

Influencer
Jeff Glackin posted a blog post

Sure it’s co-opable but is it in the best interest of your dealership?

I have been selling solutions to car dealerships since 1998. Most vendors I have worked for have always strived to become OEM approved so their solutions could be co-opable, meaning the dealership would get reimbursed for that expense. A couple things happen when a vendor gets OEM approved. They stop seeing the dealership as their…See More
9 hours ago

Influencer
David Metter posted a blog post

The Mobile Tipping Point

For those of you who have never heard of the phrase tipping point, there are a lot of variations in terms of a definition -…See More
15 hours ago
Erik Nachbahr posted a blog post

Seven Mistakes Employees Make That Could Cost You Millions

Recently an auto dealership experienced an all-too-common security breach. An employee in the accounting department received an email from someone who he thought was the dealer asking him to initiate a $30,000 transfer from the dealership's bank account to another bank account. The accounting employee complied with the request and it was discovered later that the email was a scam. Unfortunately, there was no way to retrieve the funds.This dealership has a state-of-the-art firewall and security…See More
19 hours ago

Influencer
Jeff Glackin liked Paul Schnell's profile
22 hours ago

Influencer
Paul Moran posted a blog post

Gorillas, Balloons and Wavy Tube Men. Oh My!

Our industry does a lot with gimmicks. You’d be hard pressed to drive through an auto mall or other area dense with dealerships and not see balloons, giant inflatable gorillas or wavy tube men. On nice days, we attempt to lure shoppers in with hot dogs and sodas. We incentivize test drives. We offer televisions, iPads…See More
yesterday

Influencer
Joe Orr's blog post was featured

If I Surround Myself with Champions, I Can't Help but Win

I’m sure that every management team sits down on occasion to discuss ways to improve dealership operations. Whether that improvement has to do with sales goals, employee satisfaction, or simply lot appearance, typically what happens is that everyone is gung-ho about it and it kicks off great. Then, slowly that momentum dies and all…See More
yesterday

Influencer
Mike Gorun's blog post was featured

What Do Consumers Want in Exchange for Their Loyalty?

It’s getting more difficult to earn and keep loyal customers. Consumers these days have so many choices for their shopping needs that it only takes that deep discount, or shiny bauble, to lure them to your competition.As businesses scramble to create positive customer experiences by ensuring superior customer service, consumers…See More
yesterday
Profile IconBeverly Hills Cardiology, Megan Richardson and Polly Weston joined Automotive Digital Marketing ProCom
yesterday
Lizzie Weakley posted a blog post

First Time Car Buyer? How to Make Sure you are Getting a Good Deal

A first-time car buying experience is exciting because it gives a person an opportunity to gain independence in the world. A college student is always delighted to have the opportunity to purchase a new vehicle. The young buyer must not allow the excitement to cloud his or her judgment,…See More
yesterday

Influencer
Anne Fleming posted a blog post

BREAKING NEWS: 2016 U.S. Women’s Car Dealership Report | Insights from Progressive Dealers

This week, hot-off-the press, we’ve got the 2016 U.S. Women’s Car Dealership Report, showing how progressive car dealerships make a difference in the experiences of women and families. This national report shows what is important to women when shopping, buying and servicing their vehicles.The information in this report is drawn from over 4,000 women’s reviews and opt-in surveys. Using the reviews, Women-Drivers.com generates a Women Satisfaction Index® (WSI Score), ranging from a high of 5.0 to…See More
yesterday

Influencer
Cory Mosley posted a video

Cory Mosley - Maybe You Should Do Less - Work On Yourself Wednesday

Maybe You Should Do Less Work On Yourself Wednesday Season 5, Episode 15 What to do with bad advice? I received some this week and I want to share it with yo...
yesterday

Influencer
John Sternal posted a blog post

LEASE ESCAPE GROWTH HIGHER FOR TOYOTA THAN SCION ON SWAPALEASE.COM

Swapalease.com, the nation’s largest car lease marketplace, has new data that shows that Scion vehicles were performing adequately on Swapalease.com, and in some cases had better performance than certain Toyota models and other peers. The analysis was conducted following Toyota’s decision to wind down production of the Scion brand.Toyota declared that Scion, a division of Toyota Motor Corporation, will be discontinued as of August 2016. The upstart brand was launched in 2002 in an attempt to…See More
yesterday
Black Book posted a blog post

Sub-Compact Car Values Stabilizing

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…See More
yesterday
Polly Weston and Ralph Paglia are now friends
yesterday

Influencer
Joe Orr posted a blog post

If I Surround Myself with Champions, I Can't Help but Win

I’m sure that every management team sits down on occasion to discuss ways to improve dealership operations. Whether that improvement has to do with sales goals, employee satisfaction, or simply lot appearance, typically what happens is that everyone is gung-ho about it and it kicks off great. Then, slowly that momentum dies and all…See More
yesterday

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If I Surround Myself with Champions, I Can't Help but Win

Posted by Joe Orr on February 10, 2016 at 5:24am 0 Comments

I’m sure that every management team sits down on occasion to discuss ways to improve dealership operations. Whether that improvement has to do with sales goals, employee satisfaction, or simply lot appearance, typically what happens is that everyone is gung-ho about it and it kicks off great. Then, slowly that momentum dies and all of a sudden nobody is making an effort anymore. Sound familiar?

 

How many times has your dealership implemented a new technology, lead source, or any new initiative just to find that they don’t get used, or seem to fail? Sometimes we find ourselves scratching our heads in wonder. Perhaps it’s not the technology, but rather our team members aren’t following a process or using it improperly. It’s very easy to dismiss a new technology or process as ineffective simply…

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What Do Consumers Want in Exchange for Their Loyalty?

Posted by Mike Gorun on February 9, 2016 at 6:46am 0 Comments

It’s getting more difficult to earn and keep loyal customers. Consumers these days have so many choices for their shopping needs that it only takes that deep discount, or shiny bauble, to lure them to your competition.

As businesses scramble to create positive customer experiences by ensuring superior customer service, consumers increasingly realize they are in control of that shopping experience. And, they aren’t afraid to flex that decision making control and take their business elsewhere.

So, what then do consumers want from businesses in exchange for their loyalty?

A recent article on Business2Community shed some light on…

Continue

The Secrets of Referral Programs that Work

Posted by O Mayfield on February 7, 2016 at 5:30am 0 Comments

It’s a simple truth: All referral programs are not created equal.

Some will bring you a steady stream of referrals, month in and month out. Others look great on paper but fail to live up to their promise over time.

So how can you tell a great referral program from one that you should avoid? The best referral programs are:

  • Repeatable – Something that you always do, and can do over and over again without worrying about deviations in your process.

     
  • Easy – Everyone from your sales staff to your customers can easily understand the program, and can easily engage.

     
  • Enticing – Great referral programs offer rewards that incentivize all of the players, including sales people, customers and other…
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Visual Content Plays a Vital Role in Getting the Right Readers to Your Blog

Posted by Amanda Ryan on February 6, 2016 at 10:00am 0 Comments

The written word is a powerful means of marketing to a mass amount of people.

The tricky part is in grabbing the attention of those people to click-through to read the content on your blog. Visual content plays a vital role in getting the right readers to your blog and making your written word come to life.

Blogging is not a new concept and neither is the idea of adding images to your blog posts, but the importance of doing both may surprise you.

According to Wordpress, users produce approximately 56 million new posts each month. That is a lot of content for readers to choose from, so how are you ensuring that your blog post…

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Women-Drivers.com names 2015 Top Dealership Awards

Posted by Anne Fleming on February 1, 2016 at 1:30pm 3 Comments

Top 3 Dealerships are Acknowledged for their High Review Scores from Women

Who made the cut for the Top Dealers in 2015? Women have spoken and the reviews have been tallied.

  • DAY AUTOMOTIVE GROUP is awarded the 2015 Certified Women-Drivers.com Auto Group Dealer of the Year.
  • MIDGETTE AUTO SUPERCENTER is awarded the 2015 Certified Women-Drivers.com Independent Dealer of the Year.
  • DIVER CHEVROLET is awarded the 2015 Certified Women-Drivers.com Dealer of the Year.

Based upon the number of…

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Recalls and the Connected Car: Is In-Vehicle Technology the Answer?

Posted by Chris Miller on February 5, 2016 at 4:58am 0 Comments

Today’s cars come with very sophisticated technology, including live navigation with traffic and obstacle reports, collision avoidance systems, cell phone integration and wireless connectivity. Automakers are now investigating how they can leverage this technology to communicate any vehicle issues to vehicle owners. The OnStar system already reports vehicle concerns. These are collected from the vehicle itself and relayed via e-mail to both the owner and the dealership. These reports serve as a warning device to vehicle owners that their vehicle needs attention. Typically, these notifications revolve around regular maintenance, triggered by odometer readings, tire inflation pressures and other common indicators. But what if these connected cars could actually serve as notification centers? Or, better yet,…

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This Week in Social Media

Posted by Joseph Little on February 4, 2016 at 11:29am 0 Comments

News for the Week of 2.4 

Snapchat Add Me URLs

Snapchat recently rolled out Add Me URLs to make adding people even easier. Users are now able to copy their own unique URLs and instantly share them via apps like Twitter, as well as add them in places like signatures.  When the URL is tapped on a mobile device, a preview of the user’s Snapchat profile appears alongside an Add button. Previous feedback showed that following people via Snapchat could be challenging for less experienced users, but this latest update corrects that, making it easier to follow friends, acquaintances, and celebrities at the touch of a button. Dealerships, keep in mind the popularity of Snapchat as you work to build your social…

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Know your Competition! What Independents Are Doing to Retain Customers

Posted by Mike Gorun on February 4, 2016 at 6:16am 0 Comments

There is a constant stream of advice from industry experts concerning customer loyalty and retention. While most of the advice is on point, a large piece is typically missing in the bigger picture. In order to increase market share, businesses must be aware of what their competition is doing. Turning a blind eye to pricing and marketing tactics of the dealership down the road can easily cost sales or service business. Savvy dealers check out what their competition is doing. But, these mystery shops or research data is usually limited to their franchised competitors, not independent repair facilities, which is a mistake.

 

A recent roundtable discussion published by…

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ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.

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Internet Sales Manager Resources and Blogroll

ADM Professional Community Blogroll:
1. Social Media Optimization 

3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

7. Toyota Community

8. Kia Community 

9. Toyota Social Media

10. Social Media Marketing 

11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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