Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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Automotive Marketing Professional Community Serves Car Dealers

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

Professional Community

AutoDigitalMarketing@Gmail.com

2701 N. Rainbow Blvd.
Unit 2202
Las Vegas, NV 89108
505-301-6369

Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Learn More About Digital Marketing... Watch the Video Referenced Below!

Latest ADM Activity - Click "More" at bottom!

Don Moss updated their profile
32 minutes ago
Scott T. Joseph posted a blog post

Data Breaches: Why Dealers Should Be Concerned

Earlier this month, the New York Times reported that a crime ring in Russia has “amassed the largest known collection of Internet credentials, including 1.2…See More
2 hours ago
Richard Holland posted a blog post

Random Acts of Generosity Can Build Loyalty

Finding a lost earring in the jewelry box, discovering the old autographed Tom Seaver baseball card when you clean out the attic, and learning that the shirt you are about to pay retail for is discounted, are all pleasant surprises.  How about walking into your bank and having the ATM talk with you and then give you a gift for being…See More
3 hours ago
Manny Luna posted a blog post

The Benefits of Video Marketing ~ Internet Marketing Tips!

The expanding role internet plays in marketing has made online marketers to evolve useful strategies for marketing their products and services online. Contents play vital roles in creating information about any product or services for internet users. Video marketing helps create powerful contents about any product and it is shown to different categories…See More
5 hours ago
Anne Fleming posted a blog post

Your Reputation: Are You Leaving $6M on the Table?

Today’s Women’s Wednesday we are focusing on the up$ide of reviews and what they really boil down to with women shoppers, prospects and buyers.While you know that women buy almost half of all cars purchased and influence even a much higher number, are you aware of the real upside in selling more cars to women by distinguishing your store as a women+family friendly marketplace? Why is this important? Let’s take a closer look.Men shop at 1.4 dealerships while women visit 1.9 dealerships prior to…See More
11 hours ago
Melissa Maxey liked Ralph Paglia's blog post Jake Massey Accepts New Role As Chief Technology Officer at eLeadONE
12 hours ago
Jon Lamb posted a blog post

How Marketing to Your Database Gets You New Business

In my travels, I've found that dealers are often complacent about their past customer database marketing. It's usually not a flaw in their strategic thinking. It's confidence that they are treating their customers properly and that they see plenty of return business. I'm not going to argue that point today though I believe I…See More
15 hours ago
Cobalt posted blog posts
17 hours ago
Jon Lamb commented on Ralph Paglia's blog post AutoCon 2014 Announces "Best Practices" Focus and Format
"Can't wait to be there!"
18 hours ago
Mike Elliott's discussion was featured

Are Extroverts Overrated in Sales? Here's one View

The “Gift of Gab” does not hold the virtue it once did in sales. Old school sales philosophies told us to bring out the extrovert from within and have lots to say. Nowadays, everything has changed. Prospects no longer want to be talked at by some smooth and slick sales stud. In fact, prospects have grown tremendously weary of this once-hailed approach. In the current market, prospects simply want to be understood and listened to, so the salesperson’s job becomes asking effective questions to…See More
18 hours ago
Scott Parrott's blog post was featured
18 hours ago
Alexander Lau commented on Philip Zelinger's blog post Automotive Advertising Experts Shares Best Practices In Social Marketing Used By Driving Loyalty
19 hours ago
Manny Luna posted a status
"Will the REAL Social Media Marketer Please Stand Up! http://j.mp/1rZZM87"
19 hours ago
Scott Parrott is now friends with Ralph Paglia and Stan Sher
21 hours ago
Danny Benites posted a blog post
22 hours ago
Daniel Hinds updated their profile
23 hours ago
jon nigbor posted a video

Media272 Testimonial from Ron Tonkin Toyota

Aric Savage, Service Director of Ron Tonkin Toyota talks about his recent experience with us. We had the privilege of creating 10 videos for him and his store. Check them out. A Media272, Inc. Production 800.272.7222
23 hours ago
Scott Parrott posted a blog post
23 hours ago
Elena Ciccotelli posted a blog post

Mobile Marketing: The Automotive Game Changer

 According to Brett Relander from Entrepreneur Magazine, over the past couple of years, mobile marketing has emerged as the game-changer for businesses and consumers around the world. Key indicators point to mobile marketing emerging as the dominant form of marketing in the very near future.  91 percent of American adults own a mobile phone. Of these, 61 percent own a smartphone. One-out-of-five Facebook users accesses the site only through mobiles. Almost one-third of Facebook’s ad revenue now…See More
yesterday
Josh Knutson posted a blog post

How To Manage The Millennial Car Shopper : AutoTrader Mobile Millennial Case Study

AutoTrader releases groundbreaking statistics on the future of the automotive shopping experience.Millennials have the pedal to the mobile metal and are shaking up the automotive advertising, shopping and purchasing structure, as we know it.Medium's Used ----------95% use the internet to shop with 82% of their time spend shopping online, 51% being on 3rd party…See More
yesterday

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Make Millennials Want Your Dealership's Social Content

Posted by Lisandra Ramos on August 19, 2014 at 7:00am 3 Comments

Last week, AutoTrader.com released a study revealing that social media hasn’t impacted millennials’ car buying process...

While this may sound discouraging for dealerships, ruling out social media might not be the best option. What if your dealership’s just not doing “social” the millennial way?

A more important question to ask is: What’s really important to the millennial consumer on social networks?

Authenticity

I disagree with the general notion that millennials are narcissistic and that we’re the “all about me” generation. We were born into a society that was already starting to embrace diversity and individuality -- so…

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New Study: Mobile App Users Become More Frequent Visitors to Dealership Service Department; Visiting Nearly 50% More Often Than Non-App Users

Posted by Crystal Hartwell on August 19, 2014 at 8:28am 0 Comments

 

Study of 307 dealerships nationwide shows that for every 1,000 app users, a dealership receives, on average, $144,000 in incremental service revenue

 

Daytona Beach, FL – August 19, 2014 –DMEautomotive (DMEa) today released new research proving that mobile app users become more frequent visitors to a dealership’s service department after they download the app. The study looked at 307 dealerships nationwide that offer a dealership-branded mobile app and compared the 6-month service visit frequency of consumers after installing the app, versus prior to downloading.

 

According to the research, after downloading a dealership’s mobile app, users’

  • 6 month service visits increased by 25% after download of the app
  • service visit frequency grew 3.7 times faster than non-app users

 

“These are remarkable findings,”…

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Sell the Car, Not the Price

Posted by Timmy D. James on August 19, 2014 at 5:46am 0 Comments

Ever since the first car dealership opened, dealers have understood the emotional impact of “the walkaround.”  As consumers move through the buying cycle, they get to a point where they don’t just want, but need to experience a vehicle that they are interested in.  In the past, most consumers would visit the dealership in the evenings, when the lot was closed to avoid “being sold.” But driven by their need to experience the vehicle in person, they still came, day and night. 

 

Well, believe it not, nothing has changed!  Consumers still have an uncontrollable need to experience a vehicle first hand as they move through the buying cycle.  The only difference is that the initial experience takes place online via a Vehicle’s Detail Pages (VDP Pages).  Imagine, however, if a dealer could put one of…

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The Unfortunate Story of Neggy Lected, an Online Car Shopper

Posted by Rebecca Kon on August 18, 2014 at 1:43pm 0 Comments

Once upon a time, in the Land of Aluminum, Steel, and Rubber, there lived a team of Salespeople working at R-U-SERIOUS Dealer. These Salespeople, it is believed, had a rare gift for multi-tasking. 

Every day, they would tackle many different tasks - from taking and making phone calls, emailing prospects, making walkaround videos, attending to customers on the lot, and the list went on and on.

Then one day, the Head Honcho said, “We’re going to start chatting with online shoppers.” To which the Salespeople replied, “Sure! No problem!”

And so it was done.

The Salespeople were provided login information and soon enough, they were up and running. When the first chat came in, Bill the Sales Guy jumped at the opportunity and started the chat.

The shopper, Neggy Lected, wanted to know…

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The One Time that it’s Okay to Automate Social Media

Posted by Jim Jabaay on August 18, 2014 at 12:41pm 0 Comments

When social media started picking up steam in the automotive industry in 2008, the idea was that since more people were getting social and communicating on these public arenas, it would be a great medium through which to get more customers. Fast forward to today and we’ve found that it can be more challenging than most expected.

The lack of social media ROI has prompted many dealers to abandon social media in general. Sure, they’ll post every now and then on their Facebook page or put out a Tweet before a big sale, but for the most part the broken promise of social media delivering the masses to the showroom has many dealers pulling back. This can be a mistake.

Whether people are using social media to buy cars or not can be debated, but what cannot be debated is its…

Continue

GM: Why Customers Are Loyal Despite Recalls

Posted by Mike Gorun on August 18, 2014 at 5:57am 0 Comments

A recent article on the Huffington Post asked why consumers are still buying GM vehicles despite all of the recent recalls. There’s no question that there are many concerned owners of GM vehicles. According to the article, GM has “issued 44 recalls in North American this year, stemming from problems that have been tied to 50 crashes and 13 dealers, [yet] the company recently said its sales for the month of May were up 13 percent from the month before, the biggest May gain in seven years.” Common sense might lead a person to believe that consumers would become more hesitant to purchase a GM vehicle with all of the problems that are occurring. But the numbers indicate quite the…

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Automotive Reputation Management Isn't Rocket Science

Posted by Paul Accinno on August 17, 2014 at 1:08pm 4 Comments

One of my biggest complaints about some vendors in our industry is that they make reputation management seem like it requires extremely specialized talents in order to make it work for car dealers. They would have you believe that you cannot manage, monitor, or influence your own reputation and that it takes extreme talent and a complex strategy to make it happen.

As much as I would love to pitch our own reputation management solution here, I'll keep it simple. Reputation management isn't hard. In fact, it's the complicated measures through which many vendors attempt to manipulate your reputation that gets dealers and other businesses in trouble. Here, I'll break…

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How Dark Social is affecting your content marketing strategy ~ ADM Digital Marketing

Posted by Manny Luna on August 16, 2014 at 10:30pm 0 Comments

"Approximately 60 per cent of all sharing is 'dark social'. Here's why it is vital to any brand's content marketing strategy."

Publishers have long understood the importance of knowing where their traffic comes from. Such knowledge was made easier to acquire with the advent of social media and the ubiquitous ‘Share’ buttons that both enabled consumers to easily repost content to their social media feeds, while letting publishers easily track them as they did so.

But…

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Multi-Channel Marketing is the ONLY Effective Strategy to Thrive in the Whirlwind

Posted by Paul Accinno on August 15, 2014 at 1:30am 4 Comments

What have we learned from all of the studies?

There seems to be a ton of them coming out lately saying that social media isn't working, SEO isn't working, television isn't working, classified listings aren't working... the list is ongoing. If all of the studies are to be believed, one might come to the conclusion that nothing is actually working anymore.

There are, of course, vendors who will argue that this strategy is dead or that strategy is working just fine, but the "dead or alive" label is always selectively placed on whatever best fits the vendor's product line. If they sell it, then it must work great, right?

 

The reality is that nothing works because nearly everything is working. I know it sounds…

Continue

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Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

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