Automotive Digital Marketing ProCom

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

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Ralph Paglia

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Editor, Social Media 

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Editor, Reputation Management 

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Editor, From The Trenches

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Editor, GM's Perspective

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Editor, Vehicle Presentation Videos

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Editor, Video SEO

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Editor, Content Marketing

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Automotive News Videos

Ex-Fiat N.A. Chief Exits FCA (10/12/15)

Ex-Fiat N.A. chief exits FCA; GM's 'move on retail'; VW-brand supply rises; BMW maintains global luxury sales lead; Benz ups the AMG ante.

Winterkorn to Quit Remaining VW Posts: Report (10/12/15)

Winterkorn to quit remaining VW posts: report; Ford to invest $1.8B in China; Mercedes eyes store cap; GM's mixed-materials strategy; Snyder in Technicolor.

A Path to Top Pay at FCA (10/9/15)

UAW-FCA deal creates 8-year path to top pay; A quest for supplier diversity, trust; Honda airbag-recall update; Letters to Google; Hyundai's sweet spot.

VW Diesel Delay 'Several Months' (10/9/15)

VW diesel delay to last 'several months,' Horn: Hardware fixes needed, Texas sues; Musk: Apple 'The Tesla Graveyard,'; Lexus fuel-cell car?; NADA's gripe.

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Top 5 Most Popular Automotive Marketing Photos of Past Month

Top 10 Things Every Dealer Needs to Know

by PowerDealer We’ve outlined the top 10 things currently happening in the auto industry that you need to know in order to succeed at selling your new- and used-vehicles. Download full PDF at

Why Social Marketing Matters In Automotive Retail

by Ralph Paglia Why Social Marketing Matters In Automotive Retail

Used Car Merchandising Photo Impact Infographic

by Ralph Paglia Used Car Merchandising Photo Impact Infographic

Turning Automotive Marketing Ideas Into Actions

by Ralph Paglia Turning Automotive Marketing Ideas Into Actions

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Auto Industry Marketing and Advertising News

The Rock debuts in first ad for Ford

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The first in a series of new ads for Ford service debuts today, starring none other than Dwayne "The Rock" Johnson as the leader of "The Specialists at Ford."

Continue reading The Rock debuts in first ad for Ford

The Rock debuts in first ad for Ford originally appeared on Autoblog on Mon, 12 Oct 2015 12:45:00 EST. Please see our terms for use of feeds.

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Mercedes trolls kids with uncrashable toy cars

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Mercedes highlights the effectiveness of its automatic collision-avoidance braking system by putting magnets in kids' toy cars in this latest ad campaign.

Continue reading Mercedes trolls kids with uncrashable toy cars

Mercedes trolls kids with uncrashable toy cars originally appeared on Autoblog on Sun, 11 Oct 2015 19:01:00 EST. Please see our terms for use of feeds.

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Toyota shows off by making regenerative breakfast

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Toyota is proving the power of a modern LMP1 car by using its six megajoules of regenerative braking to cook breakfast for 171 people.

Continue reading Toyota shows off by making regenerative breakfast

Toyota shows off by making regenerative breakfast originally appeared on Autoblog on Thu, 08 Oct 2015 20:01:00 EST. Please see our terms for use of feeds.

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Learn About The PowerDealer Program... Data Driven Dealers Make More Money!

Latest ADM Activity - Click "More" at bottom!

Joseph Little posted blog posts
1 hour ago
Profile IconJohn Pearson, Kim Kozlowski, Robert Nelson and 1 more joined Automotive Digital Marketing ProCom
1 hour ago
Mark Frost posted blog posts
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Top 10 Things Every Dealer Needs to Know

We’ve outlined the top 10 things currently happening in the auto industry that you need to know in order to succeed at selling your new- and used-vehicles.Download full PDF at
2 hours ago

Paul Potratz posted a blog post

A Day In The Life Of A Digital Performance Manager

I sat down recently with one of our Digital Performance Managers, Kelly, to get an inside look an inside look at her daily life and best practices.            Kelly was asked what she feels as the most important aspects of her job, which she stated, “I think the most important part of my job is helping our clients. We play a role…See More
2 hours ago
Black Book posted a blog post


According to Black Book® data, the average price of a used vehicle for model years 2010-2014 declined -1.5% during September, relatively unchanged from the -1.6% pace during August. Cars declined -2.3% while trucks declined just -1.0% during the month. Average pre-recession annual depreciation was continually recorded between -15% and -18%, and Black Book expects 2015 depreciation near -14.0%. Compact Cars led all vehicle segments with the highest depreciation on the month at -3.7%. Compact…See More
2 hours ago

Mike Gorun posted a blog post

Loyalty Rewards: Not All Customers Deserve Them

Loyalty programs surround us. We live in a world filled with keychains on which multiple little plastic mini loyalty cards dangle. There aren’t many places where we spend our money that don’t offer a rewards program or, at the very least, track our purchases via a quasi-rewards program that only allows us to purchase items at the…See More
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Tom 1TeamSynergy Wiegand commented on sara callahan's blog post Emerging Interactive Content
"Excellent Sara. I am gaining in fascination of Context Marketing.  It's like WIIFM instant gratification on steroids."
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"All Good Ideas!"
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Kyle Hayden posted a discussion


Hello All- Does anyone know of a company that can take our DMS info and find email addresses for customers who we don't have email addresses for?We bought a small Chevy Store and adopted the old owners 10,000+ customers. Unfortunately, the old owners must have hated email because only 2% of the customers had them.Thanks for your help- KyleSee More
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Mike Esposito posted a blog post

Auto/Mate Announces Open/Mate Integration with StoneEagle F&I and Service Applications

Albany, N.Y. – October 12th, 2015 – Auto/Mate Dealership Systems ( announced today that StoneEagle has completed integration with Auto/Mate's Dealership Management System (DMS). Auto dealership groups using Auto/Mate's DMS and StoneEagle's web-based applications will benefit from seamless and real-time data updates in both systems. "Auto/Mate believes that the more…See More

sara callahan posted a blog post

Emerging Interactive Content

At the recent Content Marketing World 2015 event, many of the speakers highlighted the evolution of content marketing and how new interactive technologies create new engagement opportunities. As more content is posted online, in emails, and presented in webinars to clients every day, it is becoming quite a challenge to reach and…See More

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Social Media Marketing for Car Dealers

Social Media Marketing Infographic, Data and Charts for Car Dealers...

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ADM Blog Posts

From Content Mapping to Content Marketing: Part I

Posted by Joseph Little on October 12, 2015 at 11:45am 0 Comments

Content Mapping to Content Marketing: Defining Your Target Audience

Knowing your target audience is essential to squeezing the absolute most out of your dealership’s marketing content. It’s often even more important than the product or service you provide. Your content can easily get lost if you aren’t targeting the correct audience, or content mapping efficiently.

“Content mapping is the process and strategy of creating and publishing the right content, to the right people, at the right time.” -Ryan Edwards, Digital Strategist

Communication Is Key

Once you’ve defined a target audience, your dealership is able to make your content work for you efficiently. Your target audience, customers, and potential clients want to be the wants to be the hero of your brand story.  It’s your job to craft relatable,…


Telling and Compelling: How to Tell a Story Your Consumers Can’t Resist

Posted by Joseph Little on October 12, 2015 at 9:43am 0 Comments

Why Is Telling a Great Story Important?People remember stories. In fact, even before writing was a preferred mode of communication, stories were being told and passed down from generation to generation. And people remembered them because they were interesting, captivating, and they left pieces of themselves behind to be told again and again. Even with all the modern technology and communication tools of the moment, it’s still important to remember how to tell a great story—especially if you’re talking about your products and services. The way you tell your dealership story determines whether or not your message will stick with consumers.

The marketplace is crowded; in fact, it’s teeming with dealerships just like yours that are trying to be seen, heard, and understood by potential customers. While anyone can hop online and attempt to woo consumers, the most convincing businesses are the ones with compelling stories to tell. For this reason…


Finding Brand Advocates in the Hispanic Marketplace

Posted by Joseph Little on October 12, 2015 at 8:36am 0 Comments

Hispanic Marketing is Powerful

You already know you need your brand advocates. In fact, in today’s market, their participation with your brand is absolutely necessary in order for others to recognize and engage with your products. Chances are, you have several strong brand advocates working on your behalf on your various social media sites, but how do you go about branching out and growing a more diverse group of brand advocates? How do you find your strongest brand advocates in an increasingly multicultural market?

Your Hispanic brand advocates are important to your dealership for many reasons. They are the key to reaching an entire audience and cultural segment that relates to them and trusts their judgement regarding products and services. In fact, as active as brand advocates are in the marketplace, Hispanic brand advocates have been shown to be even more active…


Emerging Interactive Content

Posted by sara callahan on October 12, 2015 at 5:30am 2 Comments

At the recent Content Marketing World 2015 event, many of the speakers highlighted the evolution of content marketing and how new interactive technologies create new engagement opportunities.


As more content is posted online, in emails, and presented in webinars to clients every day, it is becoming quite a challenge to reach and create an impact on any target audience.  Companies need to work closely with their communications teams and agencies to make sure the solutions they implement are right for their particular needs. 


We would like to share with our readers some of the new functionalities that are emerging in the market.


In this issue we highlight five interactive content components:

* Surveys

* Interactive White Papers



Congratulations To Car Peeps Everywhere on September Sales Results!

Posted by Ralph Paglia on October 9, 2015 at 3:30pm 0 Comments

There is no way around it... September 2015 was one of the best Septembers in the history of the car business... Not only was the volume there, but gross profit margins went up as well!

The American auto industry's sizzling sales pace this past summer shows no signs of abating, or having quenched car buyer demand. U.S. car dealers are generating record setting sales numbers without excessive rebates, no-gross giveaway deals or many of the other sins of the past.


Car Companies aren't making the old mistake of overproducing, hence the reduction in sales to rental-car fleets... And, there is certainly NOT a trend towards jamming dealers with excess inventory or…


Digital Dealer 19 Twitter Recap

Posted by Rebecca Kon on October 9, 2015 at 6:30am 2 Comments

As usual around this time of year, I like to remind automotive industry professionals everywhere that Twitter is a GREAT learning tool during the conference season, thanks to so many attendees who tweet valuable information they learn during the speaking sessions. So if you missed this week’s Digital Dealer 19 conference, no worries, I put this recap together just for you!

So take a few minutes out of your busy day - sit back, relax, and review some of the best informational tweets from Digital Dealer 19 that can help you improve your dealership’s business! #StayCurrent #DD19


  1. A good reminder that video marketing is important:



Piggyback On Your OEM’s Efforts For Increased Service Revenue

Posted by Chris Miller on October 9, 2015 at 6:00am 0 Comments

Last month, in an effort to maximize recall completion percentages, FCA US announced that it would offer $100 gift cards, or extra trade incentives, to owners of recalled vehicles if they come in and get the work done. This is the perfect opportunity for FCA US dealers to piggyback on this OEM program to increase service revenue and capture more business. Undoubtedly, customers have experienced frustration in past attempts to get the recall work completed, simply due to lack of resources and parts availability, that’s if they were even aware of the recall in the first place. Now that the parts are readily available, these same customers are ripe for dealerships to reach out to.


However, to make the most of this opportunity, it helps to know that OEMs can…


Creating a Culture of Communication

Posted by Joseph Little on October 8, 2015 at 11:30am 0 Comments

Great Communicators Have Meaningful Conversations

Creating a culture of strong communication can make or break your dealership.  And great communicators just seem to have a way with people. Strong leaders understand the importance of good communication for building strong partnerships and are able to authentically connect with customers.  People gravitate toward people who are good communicators when it’s time to get information. Good communicators master the art of reading people, and understanding what’s driving their interaction.

Meaningful Conversations Matter

Today’s consumers and employees crave communication and are looking for meaningful interactions in the marketplace. According to Mashable, 83% of people do online research before buying a car, with 81% of…


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Automotive Thought Leader Journal

Automotive Marketing and Car Dealer News from AutoBlog

The Rock debuts in first ad for Ford

Filed under: , , ,

The first in a series of new ads for Ford service debuts today, starring none other than Dwayne "The Rock" Johnson as the leader of "The Specialists at Ford."

Continue reading The Rock debuts in first ad for Ford

The Rock debuts in first ad for Ford originally appeared on Autoblog on Mon, 12 Oct 2015 12:45:00 EST. Please see our terms for use of feeds.

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Google Blog Articles, News and More

Introducing the Accelerated Mobile Pages Project, for a faster, open mobile web

Smartphones and tablets have revolutionized the way we access information, and today people consume a tremendous amount of news on their phones. Publishers around the world use the mobile web to reach these readers, but the experience can often leave a lot to be desired. Every time a webpage takes too long to load, they lose a reader—and the opportunity to earn revenue through advertising or subscriptions. That's because advertisers on these websites have a hard time getting consumers to pay attention to their ads when the pages load so slowly that people abandon them entirely.

Today, after discussions with publishers and technology companies around the world, we’re announcing a new open source initiative called Accelerated Mobile Pages, which aims to dramatically improve the performance of the mobile web. We want webpages with rich content like video, animations and graphics to work alongside smart ads, and to load instantaneously. We also want the same code to work across multiple platforms and devices so that content can appear everywhere in an instant—no matter what type of phone, tablet or mobile device you’re using.

The project relies on AMP HTML, a new open framework built entirely out of existing web technologies, which allows websites to build light-weight webpages. To give you a sense of what a faster mobile web might look like, we’ve developed this demo on Google Search:

Over time we anticipate that other Google products such as Google News will also integrate AMP HTML pages. And today we’re announcing that nearly 30 publishers from around the world are taking part too.

This is the start of an exciting collaboration with publishers and technology companies, who have all come together to make the mobile web work better for everyone. Twitter, Pinterest,, Chartbeat,, Adobe Analytics and LinkedIn are among the first group of technology partners planning to integrate AMP HTML pages.

In the coming months we’ll work with other participants in the project to build more features and functionality focused on some key areas:

  • Content: Publishers increasingly rely on rich content like image carousels, maps, social plug-ins, data visualizations, and videos to make their stories more interactive and stand out. They also need to implement ads and analytics in order to monetize the content and to understand what their readers like and dislike. The Accelerated Mobile Pages Project provides an open source approach, allowing publishers to focus on producing great content, while relying on the shared components for high performance and great user experience. The initial technical specification—developed with input and code from our partners in the publishing and technology sectors—is being released today on GitHub.
  • Distribution: Publishers want people to enjoy the great journalism they create anywhere and everywhere, so stories or content produced in Spain can be served in an instant across the globe in, say, Chile. That means distribution across all kinds of devices and platforms is crucial. So, as part of this effort, we’ve designed a new approach to caching that allows the publisher to continue to host their content while allowing for efficient distribution through Google's high performance global cache. We intend to open our cache servers to be used by anyone free of charge.
  • Advertising: Ads help fund free services and content on the web. With Accelerated Mobile Pages, we want to support a comprehensive range of ad formats, ad networks and technologies. Any sites using AMP HTML will retain their choice of ad networks, as well as any formats that don’t detract from the user experience. It’s also a core goal of the project to support subscriptions and paywalls. We’ll work with publishers and those in the industry to help define the parameters of an ad experience that still provides the speed we’re striving for with AMP.

We hope the open nature of Accelerated Mobile Pages will protect the free flow of information by ensuring the mobile web works better and faster for everyone, everywhere.

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ADM Professional Community Blogroll:
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3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

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Automotive Marketing News

Aston Martin seeks 'beauty and soul' in all-electric sports cars

Aston Martin, the 102 year-old maker of high-performance cars featured in the next James Bond film, is envisioning a future when its engines are fueled by electricity instead of gasoline.

Story of VW emissions scandal coming to big screen

The Volkswagen scandal over diesel emissions tests is headed for Hollywood.

Infiniti's Witherspoon puts 'experience' to work

Allyson Witherspoon, director of marketing communications and media for Infiniti USA, is molding the brand's message as it prepares for a wave of new products over the next three years.

Scion frees ad agency to go for the weird

The latest TV campaign for Scion's new iM hatchback and iA compact sedan uses a mix of familiar ingredients: cars driving through beautiful landscapes, close-ups of the interiors and a script that ticks off standard features such as backup cameras...

Scandal undermines VW's heritage of straight-talk ads

Unless VW comes through with a fix that pleases everyone -- one that deletes the software designed to cheat on emissions tests without compromising fuel economy or performance -- the brand stands to lose an army of goodwill ambassadors.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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