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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Automotive News Videos

Recall Clips Honda Profit (1/30/15)

Forecast lowered amid Takata crisis, Toyota-BMW Mini?; how GM surprised Ally; FCA plans Bowl ads; Volvo's 'interception'.

A Green-Car Dilemma (1/29/15)

Buyers not adopting tech quickly as expected, Ford boss says; driver deaths decline; avoiding 'bubble' trouble; Nissan teases ad.

Ford Profit Down 56% in '14 (1/29/15)

Vehicle rollouts cut earnings in 'solid yet challenging year'; GM won't extend deadline; Nissan carries a torch; Ford truck bash.

Sizzling U.S. Sales Forecast (1/28/15)

D3 projected to post double-digit gains in Jan.; GM, Ally vie for F&I; Kia's 'Unexpected' ad; N.A. fuels FCA; Ford, Nissan recalls.

What's Uniting German Auto CEOs (1/28/15)

Heads of VW, Daimler, other carmakers lobby for free-trade deal; Toyota test-drive flak; dealer's billboard prompts 911 calls.

Top 5 Most Popular Automotive Marketing Videos of Past 30 Days

1. Don't Judge a Book By It's Cover

Added by Bobby on January 8, 2015

5. Sacred Cows

Added by Cory Mosley on January 28, 2015

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Top 5 Most Popular Automotive Marketing Photos of Past Month

Auto Industry Marketing and Advertising News

There's a lot of odd, unauthorized Elon Musk gear out there

Filed under: , , , ,

The web is full of Elon Musk-themed merchandise from T-shirts to fish tank clocks. It's no wonder why: Tesla pulls in millions from its own gear shop, which hawks everything from coffee mugs to hats to professional cycling kits.

Continue reading There's a lot of odd, unauthorized Elon Musk gear out there

There's a lot of odd, unauthorized Elon Musk gear out there originally appeared on Autoblog on Thu, 29 Jan 2015 19:50:00 EST. Please see our terms for use of feeds.

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Big Stig stands tall in Warsaw

Filed under: , , ,

Some say he's five times bigger in real life, and that he's found his new home in Poland. All we know is... he's called the Stig.

Continue reading Big Stig stands tall in Warsaw

Big Stig stands tall in Warsaw originally appeared on Autoblog on Thu, 29 Jan 2015 18:58:00 EST. Please see our terms for use of feeds.

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Hyundai pushes performance in Canadian Super Bowl ad

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Hyundai is the latest automaker to release its Super Bowl ad online ahead of the game. However, many people might miss it because the spot is only playing is Canada during the game. The mix of propulsive music and stylistic shots of the Genesis is one of the more visceral commercials for the event, so far.

Continue reading Hyundai pushes performance in Canadian Super Bowl ad

Hyundai pushes performance in Canadian Super Bowl ad originally appeared on Autoblog on Thu, 29 Jan 2015 16:58:00 EST. Please see our terms for use of feeds.

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Timothy Martell commented on Timothy Martell's blog post 4 Digital Marketing Tasks You Need to Automate NOW
"Thanks Tom!"
5 minutes ago
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The New Keys to Closing Your Most Profitable Customers at http://hubs.ly/y0tT3h0

January 30, 2015 from 6pm to 7pm
There's a reason Amazon, Netflix & Google use sophisticated targeting technologies to manage their audiences & offer personalized shopping experiences. Simply put, it works. Join CDK Performance Improvement Consultant Rob Campbell to see how your dealership can make real-time investments in your most profitable audiences and harness the power of personalization to close more of your customers.Together we’ll determine how to:Identify your audience in real-time and align your targeting…See More
28 minutes ago
Big Tom LaPointe liked Timothy Martell's blog post 4 Digital Marketing Tasks You Need to Automate NOW
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Big Tom LaPointe commented on Timothy Martell's blog post 4 Digital Marketing Tasks You Need to Automate NOW
"awesome resource for dealers and ANY business"
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Big Tom LaPointe shared their blog post on Google +1
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Timothy Martell posted a blog post

4 Digital Marketing Tasks You Need to Automate NOW

Digital marketing can be extremely tedious when you add up the time that many tasks take to complete. On top of big projects like audits, copywriting, and promotional work, smaller tasks can add stress to days otherwise occupied by fulfilling work. Finding ways to get tedious tasks done faster, such as using…See More
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Bobby commented on Bobby's group Inspiration-Motivation Quotes
"LOYALTY IS A RARITY"
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Bobby commented on Bobby's group Inspiration-Motivation Quotes
"I alone is a maybe. Together, I'm positively sure we can!~"
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Managed Live Chat

This group was created to discuss the benefits of adding live chat to your dealership's website. See More
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"The Simple Secret to #SocialMedia Success from @sociallittleman, guest blogging for @autosuccess"
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Alexander Lau commented on J.D. Rucker's blog post Why 'Irrelevant' Content on a Dealer's Website is Relevant
"Still holds true What are 10 Addictive Types of Content? http://www.jeffbullas.com/2011/11/08/what-are-10-addictive-types-of-content"
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Alexander Lau commented on Timothy Martell's blog post How to Build a Blog Audience from the Ground Up
"Still holds true What are 10 Addictive Types of Content? http://www.jeffbullas.com/2011/11/08/what-are-10-addictive-types-of-content"
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Alexander Lau commented on Ralph Paglia's group Content Marketing
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ADM Blog Posts

Black Book Used Car Market Report - Ricky Beggs

Posted by Black Book on January 26, 2015 at 12:00pm 0 Comments

Hello and welcome to this week’s edition of the Used Car Market Report from Black Book.

As you can tell we are again recording this market video blog via Skype while on the road. Where has the industry taken us this week? We are coming to you from the exhibition hall floor and the Black Book booth at the 98th annual NADA Convention and Exposition in San Francisco. Unfortunately there is no time to visit nearby Napa Valley or any of the other wineries in the area.



The first part of last week had some of our lender solutions team at the annual AFSA conference, also in San Francisco, and now we are at the ATD and NADA conventions with thousands of franchised dealers and industry…

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Tips For High Volume Car Sales - 20 Free Sales Videos Offer

Posted by Virgil Stanphill on January 26, 2015 at 5:00am 0 Comments

The video promoted preparation and automation as 2 of 5 keys to high volume auto sales.

Towards the end of the video he offers 20 "no strings attached" FREE videos on selling cars.

CarChat24 wins 2015 AWA Automotive Website Award

Posted by Big Tom LaPointe on January 25, 2015 at 12:00pm 0 Comments

The CarChat24 team is proud to announce we have received an Automotive Website Award for Marketing Innovation. The prestigious award was presented in San Francisco on January 22, 2015, as the 2015 National Automotive Dealers Association conference kicked off, and coincides with our fourth DrivingSales award for excellence in chat.

The AWA awards are presented annually just prior to the start of the NADA conference by consulting firm PCG Consulting, Inc., and “recognize the best vendors in automotive digital marketing”, in a variety of categories.

“We are pleased to present CarChat24…

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NADA Convention from a Local San Francisco Perspective

Posted by Ralph Paglia on January 25, 2015 at 12:00am 0 Comments

National Auto Dealers Association convention sweeps into San Francisco with industry on a roll 

  …
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Top Ten Blogs and News for Auto Dealers: January 17 - 23

Posted by Rebecca Kon on January 23, 2015 at 11:55am 0 Comments

There’s been lots of excitement this week as NADA kicks off this weekend, Super Bowl Sunday is getting closer, and the U.S. President just gave his State of the Union Address. In case you missed everything going on this week, ActivEngage put together the Top 10 automotive news articles and blogs just for you! Enjoy!

10. Chrysler exec sees dealerships, operations evolving

Pete Grady is considering satellite stores and getting service operations closer to consumers. Dealers, what are you thoughts on these possible changes to the standard business…

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Can You Translate That For Me?

Posted by Paul Potratz on January 23, 2015 at 11:20am 0 Comments

In this week’s episode of Hard Facts, Samantha uncovers a cost-free way to utilize your bilingual sales staff to reach a broader demographic. Learn how you can implement this strategy at your dealership.

3 Reasons to Take Content Seriously for Better SEO (with Bonus Infographic)

Posted by Timothy Martell on January 23, 2015 at 9:30am 0 Comments

SEO is a complicated practice, especially if you're just starting in 2015. Things have changed a lot in the past 10 years, making it more difficult than ever for small businesses to compete against businesses with large marketing budgets. But as one of the most important parts of a business's digital marketing strategy, you can't ignore SEO.

 

Content is easily one of the best ways for businesses to take control of their rankings and build up authority with Google and other search engines. It's the simplest strategy, but it's also one of the…

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Make Digital Communication a Priority by 2025

Posted by Rebecca Kon on January 21, 2015 at 2:21pm 1 Comment

In a recent report by IBM, “Automotive 2025: Industry without borders”, discusses the future of the automotive industry among OEMs, automotive suppliers, and other auto industry participants. The authors Ben Stanley and Kal Gyimesi ask this question,

 

“How can you form relationships with newer, non-traditional industry participants to provide the digital relationship and customer experience that today’s drivers and passengers demand?”

 

The answer, left open for you to do some soul-searching, has one obvious answer:

Invest in live chat.

Live chat is a proven…

Continue

Why 'Irrelevant' Content on a Dealer's Website is Relevant

Posted by J.D. Rucker on January 21, 2015 at 12:30pm 10 Comments

Once you get over the beauty of the 1970 Dodge Charger in the picture, you might ask yourself, "What does a 45-year-old muscle car have to do with automotive content?"

We've been asked the same type of question multiple times pertaining to content we publish on dealer websites. Sometimes, it's dealers asking. Other times, it's other vendors wondering what we're doing or "tattling" to the dealer about it. The funny part is that when compared to the automotive marketing "gurus" who question it, the dealers tend to understand the philosophy much more quickly than the vendors.

I'm not here to insult anyone. I totally understand why it's hard for many vendors to get, especially the larger ones who have mechanized content, search, and social strategies. The reality is that based upon…

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Chat Success – JUST DO IT!

Posted by Big Tom LaPointe on January 20, 2015 at 8:30pm 0 Comments

Some people want it to happen,

some wish it would happen,

others make it happen.
~ Michael Jordan

Anybody with even a passing interest in sports in the 80’s and 90’s has vivid memories of basketball legend Michael Jordan defying gravity to fly through the air and slam dunk a basketball. Again, and again, and again. The man was virtually synonymous with Nike’s ‘Just Do It’ slogan, because he did. Such was his dominance not only of the game, but of sports branding, that he still pulls in nearly $100 million a year on branded gear.…

Continue

Automotive Thought Leader Journal

Automotive Marketing and Car Dealer News from AutoBlog

There's a lot of odd, unauthorized Elon Musk gear out there

Filed under: , , , ,

The web is full of Elon Musk-themed merchandise from T-shirts to fish tank clocks. It's no wonder why: Tesla pulls in millions from its own gear shop, which hawks everything from coffee mugs to hats to professional cycling kits.

Continue reading There's a lot of odd, unauthorized Elon Musk gear out there

There's a lot of odd, unauthorized Elon Musk gear out there originally appeared on Autoblog on Thu, 29 Jan 2015 19:50:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Google Blog Articles, News and More

Google Fiber is coming to Atlanta, Charlotte, Nashville and Raleigh-Durham

It’s been nearly five years since we offered to build a fiber-optic network in one U.S. city as an experiment — and were met with overwhelming enthusiasm. Now, Google Fiber is live in Kansas City, Provo and Austin, and we've started to see how gigabit Internet, with speeds up to 100 times faster than today’s basic broadband, can transform cities. It can give them new platforms for economic development and new ways of using technology to improve life for their citizens. And, around the country, it seems to be catching on.

Check out the Kansas City Startup Village and Provo learn-how-to-code hub DevMountain. Take a look at the work of a geneticist whose speedy connection could one day help newborns in intensive care, or how one city's network is connecting a high school classroom to an underwater microscope so students can study oceanic life in the Pacific... from Chattanooga, Tenn. There are many more stories like this—stories about how people are using gigabit internet to spark innovation, inspire creativity, and collaborate in ways they simply couldn't before. And we want to see even more.

So, today, we’re happy to announce that Google Fiber is coming to 18 cities across four new metro areas: Atlanta, Charlotte, Nashville, and Raleigh-Durham. We can’t wait to see what people and businesses across the Southeast U.S. do with gigabit speeds.


Bringing Google Fiber to these cities is a long-term investment. We’ve been working closely with city leaders over the past year on a joint planning process to get their communities ready for Google Fiber—and now the really hard work begins. Our next step is to work with cities to create a detailed map of where we can put our thousands of miles of fiber, using existing infrastructure such as utility poles and underground conduit, and making sure to avoid things like gas and water lines. Then a team of surveyors and engineers will hit the streets to fill in missing details. Once we’re done designing the network (which we expect to wrap up in a few months), we’ll start construction.


We’re also continuing to explore bringing fiber to five additional metro areas—Phoenix, Portland, Salt Lake City, San Antonio and San Jose, and will have updates on these potential Fiber cities later this year.

Today, we aren't the only ones talking about gigabit broadband. From the White House to main street, a chorus of new voices is standing up for speed. Just last week during the State of the Union, the President called for faster networks so that innovators and entrepreneurs can build the next big idea. New research from the Fiber to the Home Council shows gigabit networks are contributing billions of dollars in economic growth. Communities across America are demanding more speed for their own homes and businesses, and we’re going to keep doing our part to help.

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ADM Professional Community Blogroll:
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Automotive Marketing News

Millennials will grow to 25% of U.S. market in 2015, TrueCar says

Millennials will become a serious force in the US car market in 2015, TrueCar said in a new report this week. The car-buying site estimates that the group will purchase 4.

Fiat Chrysler to air 3 Super Bowl ads

Fiat Chrysler says it will air three Super Bowl commercials during Sunday's game. The first ad is slated to air as the first commercial after the two-minute warning in the second quarter.

Volvo's interception not likely to win the game

Volvo wants some of the attention the big boys with fat wallets will get during the Super Bowl.

Nissan teases Super Bowl ad; full reveal will wait until big game

Nissan is using a dreary Harry Chapin song as the backdrop for its Super Bowl ad, but the overall message won't be seen until the game on Sunday. The automaker unveiled a 10-second teaser today featuring Chapin's song 'Cat's in the Cradle.

Kia returns to Super Bowl for 6th consecutive year

Kia's 2015 Super Bowl commercial will star Pierce Brosnan parodying his role as James Bond.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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