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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

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Editor, Vehicle Presentation Videos

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Editor, Video SEO

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Editor, Content Marketing


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Automotive News Videos

Tucson Takes a Sharper Turn (2/27/15)

Hyundai SUV, coupe-styled VW sedan head to Geneva; accelerating change at VW; Ford's hot commodity; Stein's got mail.

Chrysler 200 Rollaway Risk (2/27/15)

Recall follows reports of cars not shifting into park; Nissan pushing ahead; GM Thailand cuts; shoppers' best source.

Weatherproof Sales Month? (2/26/15)

Defying snow, slow ports, rising gas prices; Audi tests 'chairless chairs'; rocket scientists to aid Takata probe.

Audi's Fastest Production Car (2/26/15)

Top R8 has 610-hp engine; Ford adding 400 jobs; GM to close Indonesia plant; Takata told to save parts; Porsche spruce-up.

Lexus Extends Win Streak (2/25/15)

Brand again tops dependability study, Scion soars; GM production cuts; refining Tata Nano; warp-speed McLaren; Porsche pair.

Top 5 Most Popular Automotive Marketing Videos of Past 30 Days

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Auto Industry Marketing and Advertising News

Lincoln hijacks Cadillac's 'Dare Greatly' tagline

Filed under: , , ,

Lincoln piggybacked on Cadillac's "Dare Greatly" tagline in Internet search results. A day after Cadillac began its new ad campaign during the Oscars, typing the tagline into Google returned Cadillac and Lincoln as the first paid results.

Continue reading Lincoln hijacks Cadillac's 'Dare Greatly' tagline

Lincoln hijacks Cadillac's 'Dare Greatly' tagline originally appeared on Autoblog on Tue, 24 Feb 2015 13:01:00 EST. Please see our terms for use of feeds.

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Luxury carmakers make way more than just cars

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Automakers can bring in some serious money from licensing out their names. It can also keep a defunct brand in the public eye.

Continue reading Luxury carmakers make way more than just cars

Luxury carmakers make way more than just cars originally appeared on Autoblog on Tue, 24 Feb 2015 10:31:00 EST. Please see our terms for use of feeds.

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Cadillac CT6 shows its face in 2015 Oscars ad [w/video]

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Cadillac spiced up tonight's Oscars' broadcast, giving viewers their first look at the brand's flagship CT6 as part of a 60-second spot.

Continue reading Cadillac CT6 shows its face in 2015 Oscars ad [w/video]

Cadillac CT6 shows its face in 2015 Oscars ad [w/video] originally appeared on Autoblog on Sun, 22 Feb 2015 21:15:00 EST. Please see our terms for use of feeds.

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Latest ADM Activity - Click "More" at bottom!

Curtice Spencer liked Mark Dubis's blog post Insight 15 in Orlando - Don't Miss This Event
11 hours ago
Paul Potratz's blog post was featured

Have You Been Satisfied Lately?

What do your customers have to say about your service and collision centers? Let's find out and then capitalize on it. On this week's Hard Facts, Samantha explains how video can win you loyal customers.See More
12 hours ago
Mark Dubis's 2 blog posts were featured
12 hours ago
Lisandra Ramos's blog post was featured

Risky Business: 3 Ways a Bad Outsourced Chat Team Can Hurt Your Sales

We’ve said it before, and we’ll say it again: not all chat providers are the same. Vendor priorities vary, software technology can be user-friendly or not, not all providers hire chat teams within the US, and the quality of managed chat conversations are not equal.In fact, a bad managed chat service can be detrimental…See More
12 hours ago
Donald Heslop's blog post was featured

What Your Customer Says About You IS More Important......

In the world of business, it is very important if you know how to effectively use the right marketing technique. These days most of the businesses know the significance of using digital marketing or online marketing to promote products or services. This is because if you will have a good presence online, it can be an…See More
12 hours ago
Jody DeVere's blog post was featured

Jody DeVere 1 of 5 Influencers changing the auto industry today, says Automotive News

The age of social media is upon the auto industry. The eloquence of a beautiful picture or carefully chosen words when shared with a community can exert a powerful influence. Influencers are proliferating in the auto world, bringing change in myriad ways. Automotive News spoke with a handful of them to learn what they’re…See More
12 hours ago
Richard Holland's blog post was featured

How Customer Training Leads To Retention

With almost everything consumers purchase, there’s an owner’s manual or set of instructions for them to use.  For decades, car manufacturers have included an owner’s manual with new vehicles. Sadly, it is no secret that this tidy three hundred-page booklet is one of the least read publications produced in mass quantity.  Some car…See More
12 hours ago
Tyson Madliger's blog post was featured

A Vendor's Top Priority Should be Helping to Sell More Cars

"We can't sell the cars for you, but we can help get you more opportunities."I've heard that line dozens of times from many different vendors. I've actually said it myself at times over the last two decades on the vendor side of the automotive industry. Today, I'm here to tell you that it's not true. We really can and should…See More
12 hours ago
Jonathan Morales's blog post was featured

Push to Walk Charity Poker Tournament at Route 23 Ford

6th Annual Texas Hold ‘em Tournament Night Hosted at Route 23 Ford in Butler, NJ!Route 23 Ford will be hosting the 6th Annual Charity Poker Tournament (Texas Hold ‘em Tournament) to Benefit Push to Walk!Doors Open: at 6:30pmTournament Starts: at…See More
12 hours ago
Timmy D. James's blog post was featured

Marketing Trends Illustrate the Importance of Video

If you still aren’t sold on the importance of video marketing, it only takes a brief glimpse into recent news to illustrate just how important video is in marketing. There are many news stories relating to acquisitions, statistics and trends, which highlight the increasing importance – and value – that platforms of all kinds are…See More
12 hours ago
Mike Gorun's blog post was featured

When Will I See You Again?

When will I see you again? No, I am not talking about the 70’s pop song, although the lyrics just may fit the content here. I am talking about the continued trend in customer defections from our dealerships.  Customer’s defect for many reasons and the longer an individual owns a car, the harder it can be to keep that customer. It’s…See More
12 hours ago
J.D. Rucker's blog post was featured

Why We're So Excited About the Insight Customer Loyalty Conference

Some might look at what we do in content, search, and social and wonder what in the world would drive us to be so pumped about a customer loyalty conference. After all, we don't offer loyalty programs or customer appreciation services, so it…See More
12 hours ago
Amy Farley is now a member of Automotive Digital Marketing ProCom
12 hours ago
Paul Potratz posted a blog post

Have You Been Satisfied Lately?

What do your customers have to say about your service and collision centers? Let's find out and then capitalize on it. On this week's Hard Facts, Samantha explains how video can win you loyal customers.See More
18 hours ago
Hannah Philpott posted a status
"Thanks to CarLister the first 50 dealers & managers to fill out the form at http://goo.gl/2T1tOc will get info on free airfare #INSIGHT15"
19 hours ago
Mike Elliott replied to Mike Elliott's discussion Car Salesman Confidential: Why I'm Better Than The Internet
"I agree, most customers don't like haggling. Referencing back to the dealership in my county that we've bought from repeatedly, their most memorable feature for me is the quality and honesty of their service department. The service reps…"
20 hours ago
Mike Elliott replied to Mike Elliott's discussion 5 Traits Of Customer-Focused Companies
"thanks for posting. I agree that scalability IS a crutch. If you want your company to be a certain way bad enough, you CAN make it happen."
20 hours ago
Mike Elliott posted a discussion

Breakthrough: Use Millennial Marketing to Reach Boomers

How can you use the same tactics to reach both Millennial consumers and Baby Boomers?Anyone who reads my columns frequently, or sees me speak at conferences, knows that I am a huge fan of "generational marketing." At my last keynote on this subject I suggested that if you are looking to create a killer marketing strategy, start by gathering one person from every generation in a room, gave them all an iPhone, and ask them how/why they would use it. Within 15 minutes you would understand how…See More
20 hours ago
Mark Dubis posted blog posts
23 hours ago
Jennifer Czop updated their profile
23 hours ago

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ADM Blog Posts

Have You Been Satisfied Lately?

Posted by Paul Potratz on February 27, 2015 at 1:07pm 0 Comments

What do your customers have to say about your service and collision centers? Let's find out and then capitalize on it. On this week's Hard Facts, Samantha explains how video can win you loyal customers.

Insight 15 in Orlando - Don't Miss This Event

Posted by Mark Dubis on February 27, 2015 at 8:00am 0 Comments

Over my years in this business I have come to know Mark Tewart, Sean Stapleton and Joe Webb as the true friends and professionals they are in representing and caring about the success of auto dealers

In my opinion, just listening and learning from them alone is worth the price of admission to the Insight 15 Customer Loyalty & Retention Event.  As someone who helped bring about dealer conferences and learning from the first two AAISP Dealer events in Nashville, it is clear that this Loyalty Event has fine tuned its focus to provide EXACTLY what auto retailers need today.

If you haven't registered yet, don't wait any longer go to http://insightcustomerloyalty.com/ and then be prepared to walk away from this event with actionable knowledge to better engage…

Continue

Risky Business: 3 Ways a Bad Outsourced Chat Team Can Hurt Your Sales

Posted by Lisandra Ramos on February 27, 2015 at 7:48am 0 Comments

We’ve said it before, and we’ll say it again: not all chat providers are the same. Vendor priorities vary, software technology can be user-friendly or not, not all providers hire chat teams within the US, and the quality of managed chat conversations are not equal.



In fact, a bad managed chat service can be detrimental to your business! If the representatives don’t have expert training, do not dominate the English language, and are not held responsible for the conversations they have on behalf of your dealership - it could cost you opportunities and your reputation could suffer.



Whether you already have a managed chat team, or are looking to implement one for the first time -- here are 3 red flags to…

Continue

What Your Customer Says About You IS More Important......

Posted by Donald Heslop on February 27, 2015 at 4:52am 0 Comments

In the world of business, it is very important if you know how to effectively use the right marketing technique. These days most of the businesses know the significance of using digital marketing or online marketing to promote products or services. This is because if you will have a good presence online, it can be an integral key for you to be noticed. If you are in an automotive business, reputation management is one of the best means on how you can succeed in marketing your business online.

The reputation of any business is very essential. This is important in a way that if your business does not have a good reputation then expect that your product will not sell in the market. In the automotive industry, reputation…

Continue

Jody DeVere 1 of 5 Influencers changing the auto industry today, says Automotive News

Posted by Jody DeVere on February 26, 2015 at 2:00pm 0 Comments

The age of social media is upon the auto industry. The eloquence of a beautiful picture or carefully chosen words when shared with a community can exert a powerful influence. Influencers are proliferating in the auto world, bringing change in myriad ways. Automotive News spoke with a handful of them to learn what they’re thinking and the stories they’re sharing with their fans.

“In 2012, women for the first time had more driver’s licenses than men in the U.S. More young women are getting degrees …"

Go here to read the full article.

The one-shot, one-size fits all approach in selling and marketing to women is not working. Come to …

Continue

Scott Stratten Video Interview

Posted by Mark Dubis on February 26, 2015 at 8:00am 0 Comments

Scott Stratten, author of UnMarketing, UnSelling and other books. He shares some great insights that might be valuable to automotive digital marketers. Here is an interview from last fall's Content Marketing World event in Cleveland.   You can view his video here at Carfolks.net…


How Customer Training Leads To Retention

Posted by Richard Holland on February 26, 2015 at 5:30am 0 Comments

With almost everything consumers purchase, there’s an owner’s manual or set of instructions for them to use.  For decades, car manufacturers have included an owner’s manual with new vehicles. Sadly, it is no secret that this tidy three hundred-page booklet is one of the least read publications produced in mass quantity. 

 

Some car dealerships require that their sales people give each vehicle purchaser a thorough presentation of their vehicle at time of delivery.  This slower-paced and personalized walk-around is perhaps more common in days past, than in today’s busier climate. However, it acquaints the car buyer with their vehicle’s key features, inside their vehicle as well as critical components under the hood.  In short, it offers a much-abbreviated version of what is found in the owner’s…

Continue

A Vendor's Top Priority Should be Helping to Sell More Cars

Posted by Tyson Madliger on February 25, 2015 at 5:42pm 0 Comments

"We can't sell the cars for you, but we can help get you more opportunities."

I've heard that line dozens of times from many different vendors. I've actually said it myself at times over the last two decades on the vendor side of the automotive industry. Today, I'm here to tell you that it's not true. We really can and should help you sell more cars, and not just in an indirect way.

No, I'm not suggesting that a vendor should be flying over to the dealership and taking ups on Saturdays, but here's the reality of modern automotive sales: the sales process starts before they ever hit your lot. The concept that everything leading up to them driving on the lot is "research" and that the sale itself starts when they shake hands with the salesperson is…

Continue

Push to Walk Charity Poker Tournament at Route 23 Ford

Posted by Jonathan Morales on February 24, 2015 at 8:18am 0 Comments

6th Annual Texas Hold ‘em Tournament Night Hosted at Route 23 Ford in Butler, NJ!

Route 23 Ford will be hosting the 6th Annual Charity Poker Tournament (Texas Hold ‘em Tournament) to Benefit Push to Walk!

Doors Open: at 6:30pm

Tournament Starts: at 8:30pm

More Information: http://www.23ford.com/news/route-23-automall-charity-poker-tournament-push-to-walk…

Continue

Marketing Trends Illustrate the Importance of Video

Posted by Timmy D. James on February 24, 2015 at 5:00am 0 Comments

If you still aren’t sold on the importance of video marketing, it only takes a brief glimpse into recent news to illustrate just how important video is in marketing. There are many news stories relating to acquisitions, statistics and trends, which highlight the increasing importance – and value – that platforms of all kinds are placing on video content. The common thread that exists throughout all of these stories is companies recognize consumers have a strong desire to view video content and are positioning themselves to be able to serve that up.

 

Consider these recent stories:

 

  • Facebook videos are now receiving 3 BILLION views per day. Facebook is all about relevance. It wants to serve up content that its users want to see. A recent report by social media company,…
Continue

Automotive Thought Leader Journal

Automotive Marketing and Car Dealer News from AutoBlog

Lincoln hijacks Cadillac's 'Dare Greatly' tagline

Filed under: , , ,

Lincoln piggybacked on Cadillac's "Dare Greatly" tagline in Internet search results. A day after Cadillac began its new ad campaign during the Oscars, typing the tagline into Google returned Cadillac and Lincoln as the first paid results.

Continue reading Lincoln hijacks Cadillac's 'Dare Greatly' tagline

Lincoln hijacks Cadillac's 'Dare Greatly' tagline originally appeared on Autoblog on Tue, 24 Feb 2015 13:01:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Google Blog Articles, News and More

Through the Google lens: Search trends February 20-26

If you’re the kind of person who loves the Internet when it’s at its most Internet-y, you had a good week. From llamas to retro cartoons to that darn dress, here’s a look at the past week in search:

Internet gold
Is it white and gold? Or blue and black? That’s the question that had everyone searching, tweeting and generally freaking out Thursday after a Tumblr user posted a photo of a dress that seemed to appear different colors to different people. Debate over the true color of the dress raged for hours, while others tried to solve the mystery of its divisiveness. All we know is, there were more than two million searches for [white and gold dress] yesterday—more than for [blue and black dress]—proving once and for all that it’s white and gold… right?
Before #thedress, though, there were the llamas. In Phoenix, Ariz., yesterday, two llamas got loose from their handlers and took off on a trot through neighborhood streets, yards and sidewalks. Searchers were captivated by the “llama drama,” which ended when police (l)lassoed the animals after a low-speed chase.
Obama says (K)nope
Armed with waffles, Lagavulin and a lot of tissues, we said farewell to NBC’s Parks and Recreation on Tuesday after a seven-year run. Searchers turned to the web to revisit favorite characters, quotes and episodes from the show that brought us “Treat Yo’ Self” and the Cones of Dunshire, while (wackily) celebrating the value of hard work, friendship and public service.
Moving from the small-town politics of Pawnee to the big-time in D.C., this week President Obama issued his third-ever Presidential veto, rejecting a bill that would have approved the Keystone XL Pipeline project. People turned to the web to learn more about Presidential veto power throughout history and the pipeline itself. What would Leslie and Ron make of all this, we wonder?

Heroic comebacks
Woo-oo! Nineties kids are rejoicing following news that the Disney cartoon DuckTales is getting a reboot. Searches for the show spiked 8x the day after the announcement. Sounds like a lot of you are ready for some tales of derring-do in 2017.
And Madonna had a bit of a shaky week, after she fell backwards down a flight of stairs during her first performance at the Brit Awards in 20 years. But the Queen of Pop recovered quickly to finish her song “Living for Love.” She’s still an icon for a reason.

Tip of the week
This will be illuminating: if you have an Android device running Lollipop, you can flip the on/off switch on your phone’s flashlight just by saying “Ok Google, turn on my flashlight.” You can do the same trick to turn on or off WiFi or Bluetooth.

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Internet Sales Manager Resources and Blogroll

ADM Professional Community Blogroll:
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Automotive Marketing News

Chevy Trax 'Hidden Gems' campaign leverages social media

Chevrolet is getting creative with its social media approach, using it to introduce a new vehicle. The 2015 Chevrolet Trax will be introduced in a social media campaign dubbed 'Hidden Gems.'

Mini designers dream up a racy Clubman for 'Gran Turismo 6' video game

Mini has joined a growing list of automakers that have released high-performance concepts for 'Gran Turismo 6' on the PlayStation 3 game system.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

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