Automotive Digital Marketing Professional Community
ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
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Automotive Marketing Professional Community Serves Car Dealers
Your Automotive Marketing Community
Professional Community
AutoDigitalMarketing@Gmail.com
2701 N. Rainbow Blvd.
Unit 2202
Las Vegas, NV 89108
505-301-6369
Ralph Paglia
Editor-in-Chief
David Johnson
Editor, Social Media
Dan Weik
Editor, Reputation Management
Dr. Elizabeth Archuleta
Voice of the Female Car Buyer
Tom Gorham
Editor, From The Trenches
Richard Bustillo
Editor, General Manager's Perspective
Ken Beam
Editor, Vehicle Presentation Videos
J.D. Rucker
Editor, Social Media SEO
Automotive Social Media Marketing Links and Connections
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Michael Cirillo posted a blog postThe True Cost of Doing SEO, or Not
There is one simple truth that must be recognized by all dealers. That is that the Internet plays a major role in how today’s automotive consumers research and purchase vehicles. Never before in the history of auto sales has there been a faster, more efficient way to get your brand in front of such a large audience. The Internet…See More
Alexander Lau commented on Erin Ryan's blog post Facebook Adds More Accuracy to its Power Editor when Creating a Facebook Ad"And how has the Power Editor worked out for you all, attempting to sell cars on Facebook. What a laugher Facebook advertising is in terms of generating leads and conversions for dealers. LOL!"
Rebecca Ward posted a blog post2014 Enrollment
A lot of changes have occurred in health care over the past year, which has yielded to confusion on both the employer and employee side. With the upcoming 2014 open enrollment, both sides must be educated about health care reform and the options available to them. As an employer, where do you start? Consider the following to ease your way into 2014 open enrollment:Review your coverage. Every year you should review your current policy against your previous policy. Note and understand the…See More
Chris Hill commented on Paul Potratz's blog post Don’t Reinvent Yourself"The hammer comment was cheesy but you back it up with facts. Well done buddy!
"
Aileen Crass posted an event
National Hiring Event at Cincinnati, OH
December 20, 2013 all day
NATIONAL HIRING EVENT - ONE DAY ONLY As we enter our 20th year, business is booming! G&A needs top-quality Salespeople, Closers, F&I Managers and Desk Managers to meet our growing client base. G&A Marketing's explosive growth means HUGE opportunities for you! We specialize in 4-5 day "Super Sale" events at dealerships across the U.S. Our average event generates more sales and profit in 4-5 days than an average dealership does ALL MONTH. G&A's renowned training program and…See More
Paul Potratz posted a blog postDon’t Reinvent Yourself
How Often Should Your Advertising Messages Change?► How Consistent Is Your Content?► When Should You Update Website Sliders?► How Long Should Campaigns Run?► When Do You Need A New Commercial?Do you have the type of personality that you feel you must always be changing your marketing strategy for it to work? To build your brand you need to convey a consistent message with content that is recognizable across multiple platforms. That's this week on…See More
Eric Hinkle posted a blog postComing Soon? The Affordable Car Act
Is it plausible to believe that in the not too distant future, we as consumers may only have four or five different cars to choose from? Imagine for a moment that all the fine automobiles that manufacturer’s produce today are no longer for sale at a dealership down the street. The Government today has determined those vehicles are now unsafe, too expensive or just plain subpar. You didn’t know your vehicle was wrong for you – thankfully, our Government was there to let us know our vehicles…See More
Josh Knutson posted a blog postWearable Tech Accelerates Into The Auto Industry
Wearable Tech Accelerates Into The Auto IndustryFrom glasses, to watches to clothing, wearable technology is the next wave of our digital world interweaving with our automotive lives.Technology truly succeeds when it helps us make a process or way of life more productive and beneficial and the future holds a huge market for wearable technology.Our vehicle-to-person interaction level will soon become…See More
Josh Knutson joined Ralph Paglia's group
Inventory Marketing for Car Dealers
This group is for all things related to Car Dealers managing and marketing their vehicle inventory...
Crystal Hartwell posted a blog postDMEautomotive Unveils Driver Connect 2.5: New, “Moment-It-Happens” App Offers Mobile Wallet Support, ‘Vehicle in Service /Vehicle Ready’ Notifications, and Much More
“Third Wave” dealer-branded mobile app leads the mobile revolution for auto dealers, bringing their customers closer than ever before by providing a mobile platform for customer service and increased sales Daytona Beach, FL – December 10, 2013 – DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, today launched Driver Connect 2.5, an innovative upgrade to its leading dealer-branded, consumer-facing mobile app. The new era in mobile apps is all about bringing…See More
Chris Hill commented on Chris Hill's blog post Vendors Need To Connect On The Ground Level"Tarry,
Thank you very much for your comments. While I love the idea of you doing bi-monthly webinars and staying in touch with the dealers, it isn't my primary focus of this article. I'm more referring to the ability to have a training…"
Alexander Lau commented on Timothy Martell's blog post Google Updates PageRank"I was wondering when they'd do this, however, they don't put much credence into it.
PageRank was once available for the verified site maintainers through the Google Webmaster Tools interface. However on October 15, 2009, a Google employee…"
Neil Bianco commented on J.D. Rucker's blog post Google +Post Ads Take the Social Network Out Onto the Web"Wow, great stuff!"
Chip Dorman commented on Timothy Martell's blog post Google Updates PageRank"I have a theory that Google has grown so large, and is running so many tests in so many markets across so many users that the left hand doesn't know what the right hand is doing."
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I NEED A GOOD MITSUBISHI LEAD PROVIDER
Started by John Iorio in Uncategorized or Does Not Fit Into Any Pre-Defined Category. Last reply by Darial Clewis 22 hours ago. 2 Replies 1 Like
Can someone explain to me the rationale behind the several websites offered by TK Carsites?
Started by Kilane Horn in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices. Last reply by Timothy Martell on Thursday. 8 Replies 0 Likes
2015 Ford Mustang Reveal, Questions, Expectations, Pictures and More!
Started by Jonathan Morales in AUTO INDUSTRY NEWS - Discussions about Auto Industry, including dealerships, car companies and government, but not about suppliers (see cetegory). Last reply by Jonathan Morales on Thursday. 4 Replies 0 Likes
Craigslist Now Charging $5. How will this affects you?
Started by Michael Badders in INVENTORY MERCHANDISING - Vehicle Listing Sites, Inventory Management, Data Services and Related Topics about optimizing results from vehicle inventory marketing partners. Last reply by Michael Badders Nov 26. 3 Replies 0 Likes
Craigslist webinar Q&A. What the changes mean to your dealership marketing.
Started by Michael Badders in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic. Last reply by Michael Badders Nov 26. 1 Reply 0 Likes
AutoMax Recruiter/ Trainers Needed Now
Started by Craig Lockerd in HELP WANTED - Human Resources, Job Postings, Career Management, Recruiting and Hiring, Positions Sought, Pay Plans, Anything Hiring or Career Related. Last reply by Craig Lockerd Nov 21. 1 Reply 1 Like
Capturing customers on video
Started by Nate Wiener in VIDEO - Multimedia and Video Marketing Related Discussions, including Video SEO, YouTube, Video Email, etc.. Last reply by Manny Luna Nov 19. 2 Replies 0 Likes
My Dealership took over Google with YouTube!
Started by Brian Mello in VIDEO - Multimedia and Video Marketing Related Discussions, including Video SEO, YouTube, Video Email, etc.. Last reply by Brian Mello Nov 19. 7 Replies 1 Like
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ADM Blog Posts
Google Updates PageRank
Posted by Timothy Martell on December 9, 2013 at 5:30pm 2 Comments 1 Like
It seemed that Google had all but given up on keeping PageRank up to date.
In the past year, it had only been updated a single time, back in February of 2013. Well, the long PageRank drought it now over, because as an early Christmas present, Google has updated PageRank across the web. Let's take a look at how the new PageRank landscape…
Continue Google +Post Ads Take the Social Network Out Onto the Web
Posted by J.D. Rucker on December 9, 2013 at 2:54pm 2 Comments 1 Like
Live Chat lets you HOLD THEIR HAND while they shop
Posted by Tom LaPointe / CarChat24 on December 9, 2013 at 11:00am 0 Comments 1 Like
What if shoppers walked onto your lot and asked you to hold their hand through the car buying process? Wouldn’t that make things easier? It would certainly be easier than getting by the 'just shopping' and 'no thank you for help' responses. You could direct them through your business, show them the inventory that interests them most, schedule a service appointment, or address any…
First Peek at Advertising on Instagram
Posted by Paul Potratz on December 9, 2013 at 8:50am 0 Comments 0 Likes
On October 24, 2013, Instagram announced that they would become the next social media giant to offer up advertising space on their mobile platform. From the consumer’s perspective, it’s easy to understand the resentment towards the announcement. One of the biggest perks of the platform was that users could…
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Vendors Need To Connect On The Ground Level
Posted by Chris Hill on December 3, 2013 at 7:30pm 5 Comments 4 Likes
As I think about the sheer lack of training that exists in the car industry today.
I find myself disgusted by the lack of expectations dealers have for their…
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Is Your E-Commerce Dept. Truly Making Enough Phone Calls
Posted by J.R. Batchelor on December 7, 2013 at 5:17pm 0 Comments 0 Likes
As I was talking strategy with a good friend of mine who is a GM of two rooftops we got into a discussion about which strategy is most effective in the automotive internet sales world i.e. coordinators vs. floor sales people making the calls.
We all know that the hardest part in the…
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Your Social Media Value Depends on Creativity to Increase ROI
Posted by Erin Ryan on December 6, 2013 at 9:22pm 0 Comments 4 Likes
As a business you need to add social media value with every social network you choose for your brand. When choosing a social network you should first think about what it could provide for you from a social viewpoint and an SEO aspect. Never just join a social network without thinking…
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Five Things You Didn’t Know You Could Do With Your Facebook Page
Posted by Amanda Ryan on December 6, 2013 at 2:30pm 0 Comments 4 Likes
Top Ten Blogs and News for Auto Dealers: December 2nd-6th
Posted by Rebecca Kon on December 6, 2013 at 10:36am 0 Comments 0 Likes
ActivEngage brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the globe. In this weekly edition--GM Drops Chevy in Europe, Keyword “Not Provided” Controversy, and Paul Walker Tribute.
…
Continue Inbound Links are the Food that Fuels Your Marketing Body
Posted by J.D. Rucker on December 5, 2013 at 4:48pm 0 Comments 1 Like
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Automotive Digital Marketing Professional Community
Please use the "Sign Up" link above to complete your registration form and become a member of the industry's leading Automotive Marketing and Internet Sales Professional Community. ADM members have access to resources, connections and private events that provide them with a competitive advantage.
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Finding $500,000 of Additional Gross Profit in Your Used Car Department
December 12, 2013 from 8am to 5pm – Indianapolis, IN
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FREE WEBINAR: How to Become a ROCKSTAR Salesperson
December 12, 2013 from 12pm to 1pm – http://www.dealeron.com/webinar/events/how-to-become-a-rockstar-salesperson/
0 Comments 1 Like -
Free Webinar: Reputation Marketing: Don’t Let a Good Review Go to Waste
December 12, 2013 from 1pm to 2:30pm – https://www4.gotomeeting.com/register/8769
0 Comments 0 Likes -
FREE WEBINAR: Killer SEO Strategies for 2014 - How to WIN on Google
December 19, 2013 from 12pm to 1pm – http://www.dealeron.com/webinar/events/killer-seo-strategies-for-2014/
0 Comments 1 Like -
National Hiring Event
December 20, 2013 all day – Cincinnati, OH
0 Comments 0 Likes -
FREE Webinar: Unleashing the Power of YouTube and Video to Sell More Cars
January 16, 2014 from 12pm to 1pm – http://www.dealeron.com/webinar/events/unleashing-the-power-of-youtube-and-video-to-sell-more-cars/
0 Comments 1 Like
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Three trends influencing the U.S. domestic auto market recovery
As the U.S. economic environment continues to improve and consumers emerge out of the recent period of uncertainty, there are multiple underlying trends automotive companies are facing and should continue to address. U.S. automotive executives should heed the wisdom of Andy Grove, Intel co-founder and former chairman: “Business success contains the seeds of its own [...]Brave new vehicles
Headlightblog.com interviews Dr. Ralf Herrtwich, head of Group Research & Advanced Engineering Driver Assistance and Chassis Systems at Mercedes-Benz, about the future of autonomous cars. In May 2010 Mercedes-Benz released video and images of its “automated driving” system tests. This test vehicle has a roof-mounted GPS antenna that sends the vehicle’s position data to a [...]Forget mobile — think multiscreen
This post was excerpted from the Razorfish Outlook Report, Vol. 10. It has been modified in part to make it more relevant for the Headlightblog.com audience. As is the case with many new technologies, consumers are moving faster than brands. They’re already using smartphones and tablet devices in front of the TV to communicate with [...]Charity: water’s drill rig will tweet and let you track donations by GPS
Every dollar that Charity: water raises in September will directly fund the new rig (all financial support for staff comes from other sources). And in case you want proof, the non-profit will be tracking the rig with GPS.Defining Engagement Elements: What’s important to consumers when they reach out to your brand
This post was extracted from Liminal, 2011 Razorfish Customer Engagement Report which was recently released by Razorfish. It has been modified in part to make it more relevant for the Headlightblog.com audience. In December 2008 Samir Balwani wrote a blog post about how Scott Monty, the head of social media for Ford Motor Company, stopped [...]J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives
Even used-vehicle buyers are going online
This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009. The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work. One is the poor […]Automotive iPad apps
This week I decided to check out automotive iPad apps. These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots. They’re quick, which is probably why three OEM iPad apps incorporate them. They’re also dirty – pretty […]Some reliability perceptions are changing (and that’s not a good thing for Toyota)
It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable. Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability. As illustrated below, these […]The Future of Satellite Radio
As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]Bringing in younger buyers
The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment. This shift has impacted almost every automotive brand, including […]Music
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