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Automotive Digital Marketing Professional Community
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Ralph Paglia
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Dan Weik
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Dr. Elizabeth Archuleta
Voice of the Female Car Buyer
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Editor, From The Trenches
Richard Bustillo
Editor, General Manager's Perspective
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Automotive Digital Marketing Videos
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Lexus Sits Out Price War (12/6/13)
Sister brands Scion, Toyota give luxury make a CAFE advantage; BMW, Benz and Mandela; Acura debuts in Gran Turismo 6. Akerson Tackles 'Retro GM' (12/6/13)
CEO grew frustrated by 'confusing' overlap of Chevy, Opel; auto woes in Australia; China boost for Nissan; BMW's art car. Mustang's Big Moment (12/5/13)
Car is longer, sleeker and destined for world markets; Mulally's FAQ; Honda offers cash to boost sales; unplugging at Toyota? Chevrolet to Exit Europe (12/5/13)
GM to focus on Opel and Vauxhall, also said to be planning Ally stake sale; '15 Mustang revealed; Sergio's $500 surprise. Global Aims for Next 'Stang (12/4/13)
Latest version of muscle car set to debut in four countries; '14 Honda Civic sales begin; seeking answers on car cyber security. String Automotive Provides the Auto Industry's Exclusive Google Analytics Certified Dealer Websites
Top 5 Most Popular Automotive Marketing Videos of Past 30 Days
2. Testimony For Best Online Review Management System & Survey Tool - BusinessRater.com
Added by Dan Weik (pronounced wick) on November 7, 2013
3. 2014 VW Jetta Union Co. NJ 07083 - Watch This BEFORE You Buy One!
Added by Ken Beam on December 5, 2013
4. Houston Auto Leasing | Lease vs Buy? | Lease Deals in Houston, Texas
Added by Manny Luna on December 4, 2013
5. Waxahachie, Texas 2014 Chevy Camaro Dealer Prices Maypearl, TX | 2014 Camaro Specials Midlothian, TX
Added by Manny Luna on December 4, 2013
Top 5 Automotive Marketing Forum Discussions - 30 Days
1. Why the Dealership Selling Method is the LAST thing to change!
Posted by Tom Vann on November 11, 2013
2. The BEST Dealership Web Sites? How do you know which ideas are BEST?
Posted by Tom Vann on December 1, 2013
4. Can someone explain to me the rationale behind the several websites offered by TK Carsites?
Posted by Kilane Horn on November 16, 2013
Wards Auto Dealer News
Constellium reicht Registrierungserklärung für Zweitplatzierung ein
Constellium dépose une déclaration d'enregistrement pour un reclassement
CG Racing Win on the Day to Claim Three Titles and Make History
El concepto Supercar NSX de Acura debutará en el mundo virtual del juego Gran Turismo®6
Toyo Tire Breaks Ground for Expansion of U.S. Manufacturing Plant and Warehouse
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Top 20 ADM Professional Community Content Posts of Past 7 Days
Top 5 Most Popular Automotive Marketing Photos of Past Month
Google Says to do what?
by Manny Luna Google Says to do what?
Source:http://www.seroundtable.com/ Getting Google Certified to become a Partner Doesn't Make Anyone a Internet Marketing Expert
by Manny Luna Getting Google Certified to become a Partner Doesn't Make Anyone a Internet Marketing Expert vuboy
by Paul Rushing Houston TX / Clear Lake TX Bad Credit Car Loans | Auto Financing - Car & Auto Loans
by Manny Luna https://www.dealercreditapp.com/?vid=12657942
Call Now (281) 907-9158
Houston TX / Clear Lake TX Bad Credit Car Loans | Auto Financing - Car & Auto Loans
Buying a new or used car or refinancing an existing car loan? Find out how our car and auto loan financing services can help steer you in the right direction.
PICK UP THE PHONE NOW to schedule your test drive! We Finance All Types of Credit!(281) 907-9158 The Real Hard Facts About SEO
by Manny Luna Statistics can be a wonderful thing. They can show us information that can guide our decisions and bring us to see things in better focus. They can distract us, taking us down an incorrect path based upon lack of understanding. They can entertain us.- J.D. Rucker
Click Here to see Just the Facts and source... About Internet Marketing [Infographic]http://ning.it/1cxEZBl Automotive Marketing Community Professionals
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Amanda Ryan liked Erin Ryan's blog post Your Social Media Value Depends on Creativity to Increase ROI
Brian Miller liked Amanda Ryan's blog post Five Things You Didn’t Know You Could Do With Your Facebook Page
Erin Ryan posted a blog postYour Social Media Value Depends on Creativity to Increase ROI
As a business you need to add social media value with every social network you choose for your brand. When choosing a social network you should first think about what it could provide for you from a social viewpoint and an SEO aspect. Never just join a social network without thinking about what kind of value it…See More
Erin Ryan liked Amanda Ryan's blog post Five Things You Didn’t Know You Could Do With Your Facebook Page
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Get the Full Story for Your Dealership
ADM Forum
The BEST Dealership Web Sites? How do you know which ideas are BEST?
Started by Tom Vann in WEBSITE CONTENT - How to Get Visitors to Interact, Engaging Content, Driving Increased Website Visitor-to-Dealer Contact Conversion Rates. Last reply by Alexander Lau 22 hours ago. 49 Replies 4 Likes
Can someone explain to me the rationale behind the several websites offered by TK Carsites?
Started by Kilane Horn in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices. Last reply by Timothy Martell yesterday. 8 Replies 0 Likes
2015 Ford Mustang Reveal, Questions, Expectations, Pictures and More!
Started by Jonathan Morales in AUTO INDUSTRY NEWS - Discussions about Auto Industry, including dealerships, car companies and government, but not about suppliers (see cetegory). Last reply by Jonathan Morales yesterday. 4 Replies 0 Likes
Best idea ever?
Started by Micah Birkholz in RANTS, RAVES, OPINIONS and HUMOR; For the Uncensored Voice of Car Guys and Gals - What's Bugging you?!?! Got something funny or ironic? Need to Vent? on Wednesday. 0 Replies 1 Like
Craigslist to start charging $5.00 per listing...
Started by Ed Brooks in INVENTORY MERCHANDISING - Vehicle Listing Sites, Inventory Management, Data Services and Related Topics about optimizing results from vehicle inventory marketing partners. Last reply by Richard Roy on Wednesday. 7 Replies 0 Likes
Should Salespeople Ask for Reviews at the Store?
Started by J.D. Rucker in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC). Last reply by Micah Birkholz on Monday. 3 Replies 1 Like
Craigslist Now Charging $5. How will this affects you?
Started by Michael Badders in INVENTORY MERCHANDISING - Vehicle Listing Sites, Inventory Management, Data Services and Related Topics about optimizing results from vehicle inventory marketing partners. Last reply by Michael Badders Nov 26. 3 Replies 0 Likes
Craigslist webinar Q&A. What the changes mean to your dealership marketing.
Started by Michael Badders in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic. Last reply by Michael Badders Nov 26. 1 Reply 0 Likes
I NEED A GOOD MITSUBISHI LEAD PROVIDER
Started by John Iorio in Uncategorized or Does Not Fit Into Any Pre-Defined Category. Last reply by Manny Luna Nov 25. 1 Reply 1 Like
AutoMax Recruiter/ Trainers Needed Now
Started by Craig Lockerd in HELP WANTED - Human Resources, Job Postings, Career Management, Recruiting and Hiring, Positions Sought, Pay Plans, Anything Hiring or Career Related. Last reply by Craig Lockerd Nov 21. 1 Reply 1 Like
Capturing customers on video
Started by Nate Wiener in VIDEO - Multimedia and Video Marketing Related Discussions, including Video SEO, YouTube, Video Email, etc.. Last reply by Manny Luna Nov 19. 2 Replies 0 Likes
My Dealership took over Google with YouTube!
Started by Brian Mello in VIDEO - Multimedia and Video Marketing Related Discussions, including Video SEO, YouTube, Video Email, etc.. Last reply by Brian Mello Nov 19. 7 Replies 1 Like
Automotive Advertising Explained by Borrell Associates - Endorsed by the ADM Professional Community for Research Excellence - No Fees Have Been Paid
ADM Blog Posts
Automotive Phone Training – Traditional vs. Progressive
Posted by Stan Sher on December 2, 2013 at 8:19pm 6 Comments 0 Likes
When is the last time your dealership had a progressive training solution?
Is your dealership handling phone calls just like the “guy” down the street?
For generations automotive professionals have been provided automotive phone training…
Continue
Top 4 Classic SEO Mistakes
Posted by Timothy Martell on December 2, 2013 at 5:30pm 1 Comment 0 Likes
Today I want to share with you another list from the SEO GOAT, Matt Cutts. In a classic webmaster help video on Google's channel, he tackles a very interesting question: "what are the top 4 mistakes that SEOs make?" If you read this blog every day, chances are you aren't making these mistakes, but if you're new to…
Continue Salerno Duane Commercial Truck Video - Why Buy From Us?
Posted by Jonathan Morales on December 2, 2013 at 3:57pm 0 Comments 0 Likes
The team at Salerno Duane Commercial Truck Center have a large inventory of Ford & Ram commercial trucks for sale in New Jersey. For over 30 years, Craig has been selling commercial trucks throughout the tri-state. He'll even give you his personal email or phone to reach him 24/7.
Learn more here: …
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NJ VW Service with a Smile & NO Appt. necessary! Union Co. NJ`s VW Service Xpress Center is all about your convenience!
Posted by Ken Beam on December 2, 2013 at 3:22pm 0 Comments 0 Likes
. Treat Search, Social, and Content Marketing Strategy as a Living Organism
Posted by J.D. Rucker on December 2, 2013 at 1:59pm 1 Comment 1 Like
The merging of search, social, and content marketing into a single digital marketing strategy has been happening for years. Intuitively, many of us have been guided by this fact to create the type of strategies that bring the disciplines together appropriately. As the evolution of the three reach a tipping…
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4 Recent Social Media PR Disasters and What We Can Learn From Them
Posted by Richard Valenta on December 2, 2013 at 8:30am 0 Comments 0 Likes
Social media can be a powerful tool for connecting with a broad audience, however all that power shouldn't be taken for granted. As these recent public relations disasters show, safeguards must be put into place and precautions need to be taken to ensure your company's social media presence doesn’t backfire…
Standing Out From The Crowd
Posted by Al Mosher on December 2, 2013 at 8:17am 0 Comments 0 Likes
In his book Customer Satisfaction is Worthless, Customer Loyalty is Priceless, Jeffrey Gitomer poses the question, “If customer satisfaction is at an all-time high, why is customer loyalty at an all-time low?” In the car business we see that play out every day. CSI scores…
Dealers Advertising on Craigslist to Clean Up Their Act
Posted by Brian Miller on December 2, 2013 at 7:00am 1 Comment 1 Like
The biggest selling point of advertising on Craigslist in the past was also it’s biggest drawback: it was free.
Craigslist’s Cars+Trucks has been littered with ads that, frankly, have little to do with selling a specific vehicle.
Some of the biggest offenders are…
OfferLogix and TradeMotion Certified by Dealer.com
Posted by Ralph Paglia on December 2, 2013 at 12:36am 0 Comments 1 Like
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Where Dealership Culture Meets the Bottom Line
Posted by Danny Benites on December 1, 2013 at 6:16pm 0 Comments 0 Likes
Automotive Marketing and Car Dealer News from AutoBlog
Kia K900 flagship to make advertising debut during Super Bowl
Filed under: Budget, Sedan, Marketing/Advertising, Kia, Luxury
Kia is already solidifying its advertising plans for the 2014 Super Bowl, targeting a 30-second spot for its new, rear-drive K900 sedan during during the biggest football game of the year. The cost for this half-minute of air time? $4 million.
Of course, Kia is no stranger to advertising during the Super Bowl, with the Space Babies and Hot Bot ads of last year and the Mr. Sandman spot in 2012. But the stakes with the K900, which see the Korean brand attempting emulate its corporate cousin/bitter rival Hyundai, by moving into the rear-drive luxury space, are far, far greater. After all, Kia's previous Super Bowl ads were all for models in established segments - the K900 is an entering a realm the brand has never played in before.
The Super Bowl spot will be the first exposure to the K900 for many potential buyers, and considering that the South Korean brand is targeting conquest sales, according to the report from AdAge, it's important that it makes a good showing on such a large stage. As for the theme of the ad, there isn't much speculation from the execs this early in the game, according to AdAge. Looks like we'll be waiting until February to find out.
Kia K900 flagship to make advertising debut during Super Bowl originally appeared on Autoblog on Wed, 04 Dec 2013 09:00:00 EST. Please see our terms for use of feeds.
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Google Blog Articles, News and More
Join Santa and his elves in the countdown to Christmas Eve
After 11 months soaking up the sun in the tropics, Santa and his elves are back at the North Pole getting ready for Christmas Eve. In addition to making toys, they need to clear the snow off 23 elf homes, candy factories and command centers in Santa’s Village.Santa's jet-skiing all the way to the North Pole from his tropical vacation
To join in the flurry of preparations for Christmas Eve, visit the Village every day through December 24. You'll have the chance to join the elves as they catapult presents and race with reindeer—and you'll be able to send holiday wishes to friends and family from Santa himself. The elves make a little more progress each day, so be sure to stop by the Village to see the latest.
Come back to Santa's Village every day to see the newest games and scenes
Meanwhile, a team of Google engineers are working hard to track Santa’s sleigh with the most advanced maps and holiday technology available. On December 24, grab some cookies and apple cider and settle down in front of your computer, phone or TV to follow the big guy across the globe with our Santa Tracker. See where Santa’s going, the number of presents he’s delivered, and what he’s thinking throughout the evening.
Keep up the holiday cheer across all of your screens. Once the elves approve, we’ll launch the Google Santa Tracker app for Android in mid-December. Use your phone for on-the-go flight practice with the elves or cozy up near the fireplace with your tablet to follow Santa around the world as he delivers presents Christmas Eve. If you have Chromecast, cast from the Santa Tracker Android app to explore the Village or track his route right from your TV. Or, worried you’ll forget the big day? Download the Chrome extension to count down to Santa’s takeoff while browsing the web for holiday gifts.
Help the elves get ready across all your devices
Download the Chrome extension for easy Santa tracking from your browser
Be sure to come back to Santa’s Village each day to find new ways to celebrate—and from all of us at Google, happy holidays!
(Cross-posted from the Lat Long Blog)
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Finding $500,000 of Additional Gross Profit in Your Used Car Department
December 12, 2013 from 8am to 5pm – Indianapolis, IN
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FREE WEBINAR: How to Become a ROCKSTAR Salesperson
December 12, 2013 from 12pm to 1pm – http://www.dealeron.com/webinar/events/how-to-become-a-rockstar-salesperson/
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Free Webinar: Reputation Marketing: Don’t Let a Good Review Go to Waste
December 12, 2013 from 1pm to 2:30pm – https://www4.gotomeeting.com/register/8769
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FREE WEBINAR: Killer SEO Strategies for 2014 - How to WIN on Google
December 19, 2013 from 12pm to 1pm – http://www.dealeron.com/webinar/events/killer-seo-strategies-for-2014/
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FREE Webinar: Unleashing the Power of YouTube and Video to Sell More Cars
January 16, 2014 from 12pm to 1pm – http://www.dealeron.com/webinar/events/unleashing-the-power-of-youtube-and-video-to-sell-more-cars/
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Edmunds AutoObserver
Auto Safety Coverage Moves to Edmunds.com
Thank you for your interest in Edmunds.com's coverage and analysis of automotive safety. AutoObserver.com is being integrated into a new area of Edmunds.com. Car safety information now can be found at http://www.edmunds.com/car-safety/. To stay connected via social media as...Car Technology News Moves to Edmunds.com
Thank you for your interest in Edmunds.com's coverage and analysis of automotive technology. AutoObserver.com is being integrated into a new area of Edmunds.com. Coverage of car technology now can be found at http://www.edmunds.com/car-technology/. To stay connected via social media...Automotive Green Coverage Moves to Edmunds.com
Thank you for your interest in Edmunds.com's coverage and analysis of green issues related to the auto industry. AutoObserver.com is being integrated into a new area of Edmunds.com. Green coverage now can be found at http://www.edmunds.com/fuel-economy/. To stay connected...Automaker News Moves to Edmunds.com
Thank you for your interest in Edmunds.com's coverage and analysis of carmakers. AutoObserver.com is being integrated into a new area of Edmunds.com. Coverage of carmakers now can be found at http://www.edmunds.com/industry-center/. To stay connected via social media as well,...Auto Industry Commentary Moves to Edmunds.com
Thank you for your interest in Edmunds.com's commentary on the automotive industry. AutoObserver.com is being integrated into a new area of Edmunds.com. Commentary now can be found at http://www.edmunds.com/industry-center/commentary/. To stay connected via social media as well, please follow...Google Automotive Network Targeted Placement Ads
Headlight Blog Automotive Insights from Razorfish
Three trends influencing the U.S. domestic auto market recovery
As the U.S. economic environment continues to improve and consumers emerge out of the recent period of uncertainty, there are multiple underlying trends automotive companies are facing and should continue to address. U.S. automotive executives should heed the wisdom of Andy Grove, Intel co-founder and former chairman: “Business success contains the seeds of its own [...]Brave new vehicles
Headlightblog.com interviews Dr. Ralf Herrtwich, head of Group Research & Advanced Engineering Driver Assistance and Chassis Systems at Mercedes-Benz, about the future of autonomous cars. In May 2010 Mercedes-Benz released video and images of its “automated driving” system tests. This test vehicle has a roof-mounted GPS antenna that sends the vehicle’s position data to a [...]Forget mobile — think multiscreen
This post was excerpted from the Razorfish Outlook Report, Vol. 10. It has been modified in part to make it more relevant for the Headlightblog.com audience. As is the case with many new technologies, consumers are moving faster than brands. They’re already using smartphones and tablet devices in front of the TV to communicate with [...]Charity: water’s drill rig will tweet and let you track donations by GPS
Every dollar that Charity: water raises in September will directly fund the new rig (all financial support for staff comes from other sources). And in case you want proof, the non-profit will be tracking the rig with GPS.Defining Engagement Elements: What’s important to consumers when they reach out to your brand
This post was extracted from Liminal, 2011 Razorfish Customer Engagement Report which was recently released by Razorfish. It has been modified in part to make it more relevant for the Headlightblog.com audience. In December 2008 Samir Balwani wrote a blog post about how Scott Monty, the head of social media for Ford Motor Company, stopped [...]J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives
Even used-vehicle buyers are going online
This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009. The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work. One is the poor […]Automotive iPad apps
This week I decided to check out automotive iPad apps. These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots. They’re quick, which is probably why three OEM iPad apps incorporate them. They’re also dirty – pretty […]Some reliability perceptions are changing (and that’s not a good thing for Toyota)
It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable. Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability. As illustrated below, these […]The Future of Satellite Radio
As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]Bringing in younger buyers
The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment. This shift has impacted almost every automotive brand, including […]Music
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