Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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Automotive Marketing Professional Community Serves Car Dealers

Official ADM Hash Tag: #ADMPC

Benefits of ADM Professional Community Membership:

  • Access to exclusive content
  • Publish your own content
  • Download Files for dealer use
  • Comment on articles, videos, Photos and forum posts
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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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2701 N. Rainbow Blvd.
Unit 2202
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505-301-6369

Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Higher July Sales? Yes and No (7/29/16)

Higher July U.S. sales? Yes and no; Ford CFO: 'The growth is over'; Report: QNX founder now core member of Apple car team; Daimler plans Hungary plant; One giant leap for cupholders?

Ford's Plan to Battle Weak Q3 (7/28/16)

How Fields plans to boost Ford profits, 'play through' stock swings; UAW's beef with Nissan; Renault trims Ghosn's bonus; Ferrari to lighten up with next-generation platform.

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Dealer
Ariana Smith posted a blog post

PBN Guest Post Link

Content Rally is a guest post blog to read, write and support stories or ideas that matter to you. Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.1.…See More
2 hours ago
Rahul Paul posted a blog post

Modern Community Car Sharing

The latest craze to hit London is car sharing, and with so many benefits for both the car owner and the borrower, its popularity is steadily growing. Most of us don’t drive our car for any more than an hour or two per day, and the rest of the time, the vehicle is sitting in the driveway doing nothing. With online car sharing, a borrower can source a vehicle, check on its availability, and arrange to meet the owner at an agreed location.Many advantagesThe…See More
7 hours ago

Dealer
Barry Neuman shared their blog post on Google +1
8 hours ago

Influencer
Paul Potratz's blog post was featured

How to Benefit from Pay-per-Click

Have you seen these 2 features that Google has slowly been rolling out? Both relevant to your business, these features will increase your click-through rate, your mobile site traffic, and your conversion rates.Price ad extensions are the most useful to every business because it has everything to do with offering a product or service associated with a price. With this extension, you’re able to gauge where your individuals convert and what calls them to that specific action.What other Google…See More
9 hours ago

Agency
Lizzie Weakley's blog post was featured

Hot Wheels: How to Refinish Your Classic Car

If you have a classic car that isn’t in good condition, consider refinishing it by implementing a few simple procedures. Depending on the kind of vehicle that you own, you may have to follow strategic steps in order to protect and preserve the paint. Important Considerations The process of restoring…See More
9 hours ago

Influencer
Joey Little's blog post was featured

68% of Instagram Users Aged 13-24 Interact With Brands Regularly

68% of Instagram Users Aged 13-24 Interact With Brands Regularly from AutoAlert on Vimeo.Instagram is more popular than ever before, especially for businesses that want to connect with their consumers.  Its visual format is especially appealing to today’s fast-paced mobile users who want to express themselves in ways that can be quickly and easily understood.  And brands…See More
9 hours ago

Vendor
Alexia Henson's blog post was featured

Catch More Customers with a Contagious Sales Event

Do you remember the days when your mailers were based on actual sales events? Let’s go back in time: back to the days when the sale ran for eight hours only or was valid for just two days—not five. The idea was to crowd the showroom and create a buying atmosphere with a real sense of urgency, as opposed to a trickle…See More
9 hours ago
Ralph Paglia's blog post was featured

July New Car Sales Revealed by Edmunds - SAAR Rises to 17.8 Million

Edmunds.com revises its July new car sales forecast, which projects that 1,519,576 new cars and trucks will be sold in the U.S. in July for an estimated Seasonally Adjusted Annual Rate (SAAR) of 17.8 million.This reflects a 0.7 percent increase from June 2016, and a 0.8 percent increase from July 2015. The forecast anticipates that it will be…See More
9 hours ago

Vendor
Aubrey Hankins's blog post was featured

Why Cars.com Acquiring DealerRater Is A Good Thing For Everyone

The recent news of Cars.com’s acquisition of DealerRater is creating a stir, basically because a review GIANT will be born when the transaction is completed next month.The new Cars.com will have the largest dealer review platform in the industry, with more than 4 million consumer submitted reviews. While there surely…See More
9 hours ago

Dealer
Barry Neuman's blog post was featured

Auction Buzz

STAY ONE CHAPTER AHEAD ! ” Never give a sucker an even break” That line is from  W.C. Fields, who made a film by that name in 1941…..70 years later we still encounter that motto of a con man…..Suckers haven’t gone away…..Someone whose profession is tricking people out of their money knows this…..It is a  powerful situation to find yourself in with ANY sales position…..In the car business you encounter the sucker everyday…..But...it is a one time phenomena …..You can take advantage of a sucker…See More
9 hours ago

Influencer
Mike Gorun's blog post was featured

Do you Value your Employees? Show Them!

A little over a year ago, the founder of a credit card payment processing company made an unorthodox move that resulted in some very mixed reactions and a whole lot of media attention. Dan Price, founder of Gravity Payments, cut his own salary by 93% (from $1 million to $70,000 per year). He did this so he could pay every single…See More
9 hours ago
Profile IconSheila York, Ivan Dimitrijevic, Kenneth Sparks and 5 more joined Automotive Digital Marketing ProCom
9 hours ago

Agency
Lizzie Weakley posted a blog post

Hot Wheels: How to Refinish Your Classic Car

If you have a classic car that isn’t in good condition, consider refinishing it by implementing a few simple procedures. Depending on the kind of vehicle that you own, you may have to follow strategic steps in order to protect and preserve the paint. Important Considerations The process of restoring…See More
18 hours ago

Influencer
Paul Potratz posted a blog post

How to Benefit from Pay-per-Click

Have you seen these 2 features that Google has slowly been rolling out? Both relevant to your business, these features will increase your click-through rate, your mobile site traffic, and your conversion rates.Price ad extensions are the most useful to every business because it has everything to do with offering a product or service associated with a price. With this extension, you’re able to gauge where your individuals convert and what calls them to that specific action.What other Google…See More
18 hours ago

Influencer
Joey Little posted a blog post

68% of Instagram Users Aged 13-24 Interact With Brands Regularly

68% of Instagram Users Aged 13-24 Interact With Brands Regularly from AutoAlert on Vimeo.Instagram is more popular than ever before, especially for businesses that want to connect with their consumers.  Its visual format is especially appealing to today’s fast-paced mobile users who want to express themselves in ways that can be quickly and easily understood.  And brands…See More
yesterday
Jim Barisano left a comment for Kenneth Sparks
"Dealer Video Showroom Feedback Wanted Hi Ken, I hope you can help me with this... About two years ago we completed development of V1 of the Dealer Video Showroom. It's the first and only interactive video brochure in the auto industry.…"
yesterday

Vendor
Alexia Henson posted a blog post

Catch More Customers with a Contagious Sales Event

Do you remember the days when your mailers were based on actual sales events? Let’s go back in time: back to the days when the sale ran for eight hours only or was valid for just two days—not five. The idea was to crowd the showroom and create a buying atmosphere with a real sense of urgency, as opposed to a trickle…See More
yesterday
Ralph Paglia posted a blog post

July New Car Sales Revealed by Edmunds - SAAR Rises to 17.8 Million

Edmunds.com revises its July new car sales forecast, which projects that 1,519,576 new cars and trucks will be sold in the U.S. in July for an estimated Seasonally Adjusted Annual Rate (SAAR) of 17.8 million.This reflects a 0.7 percent increase from June 2016, and a 0.8 percent increase from July 2015. The forecast anticipates that it will be…See More
yesterday

Vendor
Aubrey Hankins posted a blog post

Why Cars.com Acquiring DealerRater Is A Good Thing For Everyone

The recent news of Cars.com’s acquisition of DealerRater is creating a stir, basically because a review GIANT will be born when the transaction is completed next month.The new Cars.com will have the largest dealer review platform in the industry, with more than 4 million consumer submitted reviews. While there surely…See More
yesterday

Agency
Leona Zoey posted blog posts
yesterday

Mobile Video Marketing Charts, Data and Infographicsfor Car Dealers

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ADM Blog Posts

How to Benefit from Pay-per-Click

Posted by Paul Potratz on July 29, 2016 at 2:00pm 0 Comments

Have you seen these 2 features that Google has slowly been rolling out? Both relevant to your business, these features will increase your click-through rate, your mobile site traffic, and your conversion rates.



Price ad extensions are the most useful to every business because it has everything to do with offering a product or service associated with a price. With this extension, you’re able to gauge where your individuals convert and what calls them to that specific action.

What other Google features will benefit your business? Watch this week’s Hard Facts and find out!…

Continue

Hot Wheels: How to Refinish Your Classic Car

Posted by Lizzie Weakley on June 29, 2016 at 2:00pm 0 Comments

If you have a classic car that isn’t in good condition, consider refinishing it by implementing a few simple procedures. Depending on the kind of vehicle that you own, you may have to follow strategic steps in order to protect and preserve the paint.



Important Considerations



The process of restoring a vintage vehicle is a time-consuming and somewhat challenging task. This is why you might want to work with a reputable restoration company if the car has very valuable components. The technicians at restoration shops use a variety of tools to carefully clean and polish a vehicle’s hood, trunk, tailpipe, and engine. You shouldn’t try to restore any components on your own if they’re rusty because the metal will crack if too much pressure is…

Continue

68% of Instagram Users Aged 13-24 Interact With Brands Regularly

Posted by Joey Little on July 29, 2016 at 9:00am 0 Comments

68% of Instagram Users Aged 13-24 Interact With Brands Regularly from AutoAlert on Vimeo.

Instagram is more popular than ever before, especially for businesses that want to connect with their consumers.  Its visual format is especially appealing to today’s fast-paced mobile users who want to express themselves in ways that can be quickly and easily understood.  And brands looking to boost their recognition amongst shoppers should be paying attention to the numbers, because 68% of Instagram users between the ages of 13-24 say they interact with brands regularly on this popular…

Continue

Catch More Customers with a Contagious Sales Event

Posted by Alexia Henson on July 29, 2016 at 8:07am 0 Comments

Do you remember the days when your mailers were based on actual sales events? Let’s go back in time: back to the days when the sale ran for eight hours only or was valid for just two days—not five. The idea was to crowd the showroom and create a buying atmosphere with a real sense of urgency, as opposed to a trickle of customers over the course of a week.  Sales days were often held on Tuesdays and Wednesdays in order to give your store an extra weekend in the month.





I’ve been doing direct mail for a long time now—long enough to recall how dealers used to go out of their way to make an event successful. Families would come out for the festivities. Customers genuinely slowed down and enjoyed the experience, which gave dealers a greater opportunity to sell.…





Continue

July New Car Sales Revealed by Edmunds - SAAR Rises to 17.8 Million

Posted by Ralph Paglia on July 29, 2016 at 4:30am 0 Comments

Edmunds.com revises its July new car sales forecast, which projects that 1,519,576 new cars and trucks will be sold in the U.S. in July for an estimated Seasonally Adjusted Annual Rate (SAAR) of 17.8 million.

This reflects a 0.7 percent increase from June 2016, and a 0.8 percent increase from July 2015. The forecast anticipates that it will be the best month of July since 1.8 million sales were registered in July 2005. As a result, sales through July are expected to exceed last year's record-setting pace through the same period.

More details from the updated Edmund's forecast are shown below...

July Sales Expected to Get the Second Half of 2016…

Continue

Why Cars.com Acquiring DealerRater Is A Good Thing For Everyone

Posted by Aubrey Hankins on July 28, 2016 at 1:30pm 0 Comments

The recent news of Cars.com’s acquisition of DealerRater is creating a stir, basically because a review GIANT will be born when the transaction is completed next month.

The new Cars.com will have the largest dealer review platform in the industry, with more than 4 million consumer submitted reviews. While there surely are many dealerships as well as sales personnel who have seen this news, many have surely passed it by, not thinking twice. However, there should be a pause, because this acquisition will effect every facet of the auto industry. The greatest eventuality with this, if done correctly, will be that dealerships have the…

Continue

Auction Buzz

Posted by Barry Neuman on July 27, 2016 at 5:12pm 0 Comments

STAY ONE CHAPTER AHEAD !

 

” Never give a sucker an even break”

 

That line is from  W.C. Fields, who made a film by that name in 1941…..

70 years later we still encounter that motto of a con man…..

Suckers haven’t gone away…..

Someone whose profession is tricking people out of their money knows this…..

It is a  powerful situation to find yourself in with ANY sales position…..

In the car business you encounter the sucker everyday…..

But...

it is a one time phenomena …..

You can take advantage of a sucker once…..

But rarely twice……

” WHO CARES ” says the con man……

I made the sale !

But.....

Only once…..

Modern sales organizations are MOST successful because of repeat business…..

We now educate the…

Continue

Do you Value your Employees? Show Them!

Posted by Mike Gorun on July 27, 2016 at 6:13am 0 Comments

A little over a year ago, the founder of a credit card payment processing company made an unorthodox move that resulted in some very mixed reactions and a whole lot of media attention. Dan Price, founder of Gravity Payments, cut his own salary by 93% (from $1 million to $70,000 per year). He did this so he could pay every single employee the exact same amount - $70,000, regardless of if they were the janitor or the receptionist, or how long they had worked there.

 

The story is not completely perfect and does come with some bumps in the road – his brother (and co-founder) sued him and there was also much speculation in the media about how successful this move would be.

 

However, it seems to have been a good decision in the long run. According to…

Continue

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Automotive Marketing and Car Dealer News from AutoBlog

Google Blog Articles, News and More

Explore Rio from every angle

With its beautiful beaches and breathtaking landscape, Rio de Janeiro is a city that appears on every traveler's bucket list. Now, thanks to the wonders of technology, you can now explore the "Marvelous City" and its rich cultural heritage even if you can't make the trip. We partnered with eight of Rio's top cultural institutions to create an interactive online collection of some of the city’s most famous art exhibits and landmarks on Google Arts & Culture. Bem-vindos ao Rio!

Arts, monuments and more
The collection includes 360° panoramas with Street View technology, some 3,000 images from photo archives and art exhibits, virtual reality tours with Google Cardboard and videos showcasing a new generation of Cariocas making their mark in the city's cultural landscape. From iconic monuments and spectacular views, to the history of Guanabara Bay and the majestic Theatro Municipal, these online exhibits capture Rio from every angle.

Take an interactive tour of Rio's best-known monument—the Christ the Redeemer statue perched atop Corcovado mountain—or explore its storied musical history through album covers designed by Elifas Andreato.


Left: Bronze statue of Carlos Drummond de Andrade Right: Exploring Elifas' album covers through time

You can also go back in time by taking a peek at one of the richest collections of archival photographs of Rio, or tag along on a guided tour of the works of Rio-based artist and author Ziraldo, whose comics and children's books have marked the lives of generations of Brazilians.

Take a virtual reality tour with Cardboard

Mapping the whole city
A huge part of Rio’s history and culture resides in the hillside favelas that dot the landscape. In fact, one in five Rio residents live in favelas, but only 0.001 percent of the city's favelas appear on the map. That means 1.4 million people have no addresses to list on job applications or bank accounts, and aren’t able to access many economic opportunities, essential services, even basic rights as citizens. So we teamed up with local NGO Grupo Cultural AfroReggae to map the favelas. Two years later, streets and 10,000+ local businesses in 26 favelas now appear on Google Maps, thanks to "Tá no Mapa," our "On the Map" project.

The Rocinha favela before and after our mapping project


This new online collection opens its virtual doors today at g.co/riodejaneiro on Google Arts & Culture. It is available on the web on mobile, tablet and desktop, and on the Google Arts & Culture app on iOS and Android devices.

With the world’s eyes on Rio, we’re excited to give you a glimpse of all the splendor and creativity the city has to offer!

https://4.bp.blogspot.com/-ZnsjBGqEP3k/V5rGIC2KcZI/AAAAAAAASvM/dkja-J0UdA0DaVMm4r8ERbFB1wrdZlX1wCLcB/s1600/Conservac%25CC%25A7a%25CC%2583o%2BRio%25282%2529.jpg

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ADM Notes

ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Blog Post Featured

Created by Ralph Paglia Jan 16, 2009 at 10:24am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Profile Featured

Created by Ralph Paglia Jan 16, 2009 at 10:18am. Last updated by Ralph Paglia May 10, 2010.

Internet Sales Manager Resources and Blogroll

ADM Professional Community Blogroll:
1. Social Media Optimization 

3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

7. Toyota Community

8. Kia Community 

9. Toyota Social Media

10. Social Media Marketing 

11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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Get listed on this Blogroll; send your blog title text and your blog's associated URL. Include a link to your site's page showing the ADM title text: "Automotive Digital Marketing" linked to: http://www.automotivedigitalmarketing.com to Ralph Paglia via ADM.

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Automotive Marketing News

New Dodge ad campaign launched with tagline 'Domestic. Not Domesticated'

Dodge is launching a new ad campaign with the tagline "Domestic. Not Domesticated."

AutoNation expands TrueCar pilot, in latest sign of reconciliation

After getting good results in an initial pilot program, AutoNation will expand its use of TrueCar to at least 23 more dealerships.

First Shift: Lower sales, profits at AutoNation

AutoNation profit drops amid lower sales; Penske, Asbury down, Group 1, Sonic, Lithia up; Mazda profit dips, Audi lowers outlook; VW fined; Mercedes pulls ad; Nissan future product.

Mercedes pulls ad challenged by safety groups

Mercedes-Benz USA is pulling an ad for the redesigned 2017 E-class sedan after consumer and safety advocates on Wednesday called the spot misleading in its depiction of the vehicle's driver-assist systems.

First Shift: Ford Q2 profit falls 9%

Ford posts 9% lower profits for Q2, warns of 'very weak' 3rd quarter; Volkswagen brand plunges; GM to make more trucks; Who's No. 1?; Mercedes ad draws complaints; Honda future product.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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