Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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Automotive Marketing Professional Community Serves Car Dealers

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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AutoDigitalMarketing@Gmail.com

2701 N. Rainbow Blvd.
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505-301-6369

Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Michael commented on J.D. Rucker's video
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How Dealers Can Use Social Media at the Dealership

"Over the years have discovered JD's communications are filled with 'best' practices when applied do work. Very little hypothetical influence/suggestions by this gent."
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Martin Blackburn is now friends with Ralph Paglia and Mike Elliott
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Ralph Paglia's 13 photos were featured
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Edward Curran's photo was featured

Do You Recognize A Trend

Smartphones have made an impact and will continue to do so for both your dealership and your customers.
8 hours ago
Adam Ross's photo was featured

Sell-24-Cars-Per-Month=By-Setting-3-Appointments-Per-Day

How can Internet Salespeople and BDC Reps be responsible for selling 24 cars per month each? By setting 3 appointments with their active leads and sold customers. Every day, 5 days per week. Do the math!…
8 hours ago
David DeSantis commented on J.D. Rucker's video
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How Dealers Can Use Social Media at the Dealership

"J.D., You nailed it!  Excellent video and content! "
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Scott T. Joseph's 2 photos were featured
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Manny Luna's photo was featured

"Randy Says You Have Rights"

Our Car dealership is a family owned & family operated, our goal is to provide you a great customer experience from sales to service. Learn about us here!…
9 hours ago
Jim Taylor's video was featured

The Universe Made Car Sales People

There is a reason we have people who sell cars. This video is for everyone in the business. Feel free to distribute away! BUT... please.. do not re-label it ...
9 hours ago
Mike Esposito's video was featured

Create Customer Loyalty by Building Employee Loyalty

Mike Esposito, President and CEO of Auto/Mate, talks about the importance of building employee loyalty as a precursor to building customer loyalty. Includes thoughts on pay plans to motivate employees www.automate.com
9 hours ago
J.D. Rucker's video was featured

How Dealers Can Use Social Media at the Dealership

Automotive digital marketing changes, but sometimes it takes time for "old" techniques to sink in. Here, Dealer Authority's JD Rucker was delivering the keyn...
9 hours ago
Manny Luna posted a status
"You don’t close a sale, you open a relationship."
11 hours ago
Profile IconTeddy Rianto L G, Elliott Lerdo, Martin Blackburn and 1 more joined Automotive Digital Marketing ProCom
14 hours ago
Manny Luna commented on Amanda Meuwissen's blog post 3 Ways to SUPERCHARGE Your Dealership’s Online Marketing
"Now if we can get the dealers to believe this.. Great post! "
14 hours ago

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ADM Blog Posts

Women Walking Out - What is it Costing Your Dealership?

Posted by Anne Fleming on September 17, 2014 at 9:30am 2 Comments

Today’s Women’s Wednesday is a must-read as we focus on the cost to your dealership when women walk out.

 

In the Wall Street Journal last month, it was reported there are now more women drivers on the road than men. The last several years the auto industry has witnessed a big and not so surprising shift in the car buyer demographics particularly in terms of gender.

 

This leaves many dealerships shifting their paradigm in terms of how to re-strategize their business and marketing plan to truly…

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ADP Dealer Services Announces Financing Program with GE Capital as CDK Global

Posted by Ralph Paglia on September 17, 2014 at 9:30am 0 Comments

ADP Dealer Services announces new Financing for Purchases Made by Car Dealers as part of Transition to CDK Global

CDK Global has announced that the company will offer Car Dealers a new Financing Program with GE Capital after they transition from ADP Dealer Services and complete their spinoff from the ADP corporate parent.

I wanted to let ADM Community Members know about a press release that came out today from CDK Global... The company that will replace ADP Dealer Services. After the spinoff…

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Stop Using Public Relations as Advertising

Posted by sara callahan on September 17, 2014 at 7:00am 0 Comments

Throughout history, public relations professionals have assisted companies in gaining exposure and getting the right message to the right audience at the right time. In the past, PR agencies relied on connections with journalists, media contacts and industry publications to relay relevant company news. With the arrival of social media, and digital marketing, PR agencies have had to evolve with the times. It has become a content-driven world, with a whole lot more opportunities to place content.

 

While it is now easier for PR agencies to spread a company’s message, the amount of information news outlets and other publishing platforms receive is quite overwhelming. As such, it is now more important than ever to get your messaging right, so it does not get lost in the noise, or, even worse, turn…

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3 Ways to SUPERCHARGE Your Dealership’s Online Marketing

Posted by Amanda Meuwissen on September 16, 2014 at 8:23am 1 Comment

Recently, Dataium, the world’s largest compiler of online automotive shopping behavior, released a guide on the top 7 ways dealers can improve their online marketing. We’re going to look at 3 that we feel are top priority.

Don’t Forget Mobile

“During major shopping seasons, 1/3 of all dealer traffic came from mobile devices.”

Multi-device research when considering purchasing a vehicle has dramatically increased over the past year, specifically with mobile. We know you’ve already heard more than you can probably stand about the importance of mobile, but now is the time to listen. The truth is shoppers ARE going to your site and checking out your dealership from their phone. Make sure the experience of your website on mobile is just as effective as anywhere else, and look into more mobile friendly content.

Spend…

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In Marketing, New Trumps Used Every Time

Posted by Brian Cox on September 16, 2014 at 5:00am 0 Comments

Bob visits a website searching for a new vehicle. As he filters down to the model he is considering, he is confronted with a seemingly endless list of stock photos with similar prices. Frustrated at the lack of information, he leaves and attempts his search on another site just to get the same results.

 

Suzy is in the market for a used vehicle. After comparing vehicles by prices and mileage, she finds one that fits her needs and her budget. The vehicle doesn’t have a very good description, however, and she has questions about the vehicle’s condition. She fills out the form and asks for more pictures of the vehicle. All she gets in return are repeated invites to schedule an appointment while being bombarded with phone calls from salespeople.

 

Joe is…

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Covert Operations on Your Dealership's Website to Increase Conversion

Posted by Lisandra Ramos on September 15, 2014 at 12:37pm 0 Comments

Agent, you’ve been recruited on a mission to activate your dealership’s website and convert more browsers into buyers. There are three immediate tasks you must complete in order to do so. There’s no time to waste.

1. The Bait

When your dealership’s website opens on a browser, what is the first thing customers see? They SHOULD be seeing the answers to these three questions right off the bat:

  • Where am I?

  • What can I do here?

  • Why should I do it?

The answers to the first two questions, “where am I?” and “what can I do here?” should be blatantly obvious -- they’re usually at the top of the screen (logo and navigation toolbar).  

The answer to question number…

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Car Insurance by City and Region: The Good, The Bad and The Ugly

Posted by Ralph Paglia on September 15, 2014 at 10:00am 0 Comments

The Detroit Bureau Reports on Least and Most Expensive Areas for Car Insurance

Motorists Get Slammed with High Premiums in the Motor City

- Written by

It may be the Motor City, but driving there comes at a steep cost – motorists in the Metropolitan Detroit area paying the highest premium for insurance in the country, according to a new study.

On average, a motorist in the Detroit area will pay 165% of the national average for auto insuance, according to research by Quadrant Information Services. Those…

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Does A Great Leader Make A Great Team?

Posted by Kalyn Kasun on September 15, 2014 at 7:00am 1 Comment

I recently read a fantastic article that an HR Professional wrote about her experience buying a MINI. The article itself focused on lessons in leadership she had learned from a sales manager at a MINI dealership while purchasing a new car. In her message she relays that this sales manager had built a better team by listening and allowing his team to build him. There were additional lessons  about how his team created an excellent customer experience in arguably one of the places consumers dread going to the most – a car dealership. Our company works with MINI  so we are aware of their quirky and fun branding style. Staying…

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How to Make Lemonade Out of Lemons: the Easy Way

Posted by Mike Gorun on September 15, 2014 at 5:30am 0 Comments

There are many stories of young kids or teens starting successful businesses. And there are as well the simple stories of kids mowing lawns or washing cars to earn extra money while their friends are out playing. A similar story gained national media attention when a 12-year old decided to open a lemonade stand in his neighborhood. He even convinced a neighbor to allow him to display a sign advertising the lemonade stand in his yard. Most people would applaud this behavior. However, apparently, one of the neighbors wasn’t too keen about it. In fact, this neighbor actually…

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Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

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9. Toyota Social Media

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11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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