Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

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Ralph Paglia
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J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Leadership Shift at American Honda (2/21/17)

American Honda's Mendel retiring, Conrad assumes duties; Lithia wants in on FCA's store expansion; Spy photos of '18 Buick Enclave.

Ex-FCA Quality Boss Betts Joins J.D. Power (2/21/17)

Ex-FCA quality boss Betts joins J.D. Power; Audi fires diesel engineers; Former CAW, Land Rover execs die; Supplier optimism grows.

Ex-FCA Quality Boss Betts Joins J.D. Power (2/21/17)

Ex-FCA quality boss Betts joins J.D. Power; Audi fires diesel engineers; Former CAW, L-R execs die; Supplier optimism grows.

Ford's Self-Driving Wake-up Call (2/17/17)

Dozing engineers give Ford wake-up call on self-driving cars; Loan delinquencies up; 'Kill switch' probe; PSA to get Opel EV tech?; Subaru's classic ads; Tesla driver's sacrifice.

UAW Plans 'Buy American' Ad Push (2/17/17)

UAW plans 'Buy American' ad push; At AN Canada Congress: Magna CEO on danger of not keeping NAFTA, Aston chief warns of business shift to China, Korea; Assuring Opel's independence.

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by Imran Suleman If you put wrong fuel, we provide recovery. Doctor fuel provides petrol in a diesel car or diesel in a petrol car solutions

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Latest ADM Activity - Click "More" at bottom!

Profile Iconsgsmediamarketing, A.P. Web Solutions Melbourne, WrongFuel Recovery and 5 more joined Automotive Digital Marketing ProCom
9 hours ago

Media
Hannah Whittenly posted blog posts
10 hours ago

Influencer
John Sternal posted a blog post

Michigan Lessees Prefer Foreign Cars to Domestic Cars

Of the lease vehicle being exchanged on Swapalease.com: 91.2% of lease transfers exiting Michigan are domestic vehicles93.7% of lease transfers entering Michigan are foreign vehiclesHere are some other additional trends that Swapalease.com has identified: The Southeastern region of the country imports the fewest luxury vehicle leases from elsewhere in the countryThe Mid-Atlantic region sees the highest average entering monthly payment at $874.65 a monthThe majority of Volkswagen vehicles are…See More
12 hours ago
Craig Lockerd posted videos
13 hours ago
Rahul Paul posted a blog post

New Safety Features in 2017 Car Models That Redefined Driving as We Know it

Just recently, devices such as the cruise control, air bags, and lap seat belts, were the trending novelties with regards to car safety features. Unfortunately, auto accidents still happen even with the presence of these high-end safety features. When involved in a car collision, consider hiring a car accident lawyer to assist with recovery of losses and with legal paperwork. Your attorney will help you discover how…See More
13 hours ago

Media
Hannah Philpott posted an event
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AutoSuccess Webinar Ted DuPuy at goo.gl/z9CJZu

February 21, 2017 from 2pm to 3pm
Today is the day!! I have registered already....have you? goo.gl/z9CJZuSee More
16 hours ago

Influencer
Mike Gorun posted a blog post

How to Capture More Revenue Without Much Effort

One of the advantages of Pre-Paid Maintenance Programs (PPM) is that they span the generational gaps. Regardless of which generation consumers happen to be in, none of them like surprise repairs, or other expenses. That’s why dealers focus on payments – and not price – when selling cars. Consumers want fixed expenses. When it…See More
18 hours ago

Coach
Kathy Wheat posted a blog post

How To Protect Car From Acid Rain Corrosion

If you have a car you so much love and cherish, you will like to do everything possible to protect it. There are so many things that can result to damages on your vehicle but the major one is the acid rain which usually results to corrosion on your car exterior body. The paint used to beautify your car will be completely damaged with the color changed or even removed completely making your car look odd when you allow it to get in contact with acid rain. That is the reason why you have to do…See More
21 hours ago

Influencer
Cory Mosley posted a video

Progressive Retail Episode 25 - Training Circle

On today’s show Cory highlights the 7 Circles of High Profit High Volume Internet Sales Success, emphasizing the Training Circle. Cory's weekly show on CBT A...
yesterday
Craig Lockerd posted a blog post

Automotive Parts Manager – Spirit Chrysler Jeep Dodge Ram

Spirit Chrysler Jeep Dodge RAM – Automotive Parts ManagerNOW HIRING:AUTOMOTIVE PARTS MANAGER SIX FIGURE PLUS INCOME POTENTIAL!Spirit Chrysler Jeep Dodge RAM is currently looking to hire an Automotive Parts Manager! We are looking for a qualified applicant to head our Parts Departments and are offering competitive pay and…See More
Friday

Agency
Lizzie Weakley posted a blog post

The Good Life: How to Find the Perfect Luxury Car

One of the main perks of life is driving a luxury car, which can make a long commute more enjoyable and will allow you to have a boost of confidence. Luxury cars are known for their innovative features and sleek design, making for a fun mode of transportation. When you want to find the…See More
Friday

Agency
Rachelle Wilber posted a blog post

Shopping for a New Ride? 4 Mistakes You Don't Want to Make

Having a new car is fun and exciting, but the process of buying one is not. It can be a very stressful and unpleasant experience, and it can be made worse if you make a mistake and wind up paying too much or getting a car you don't really want. Here are four mistakes you don't want to make when shopping for a new…See More
Friday

Influencer
Eric Miltsch updated their profile
Friday

Influencer
Mike Gorun's blog post was featured

Nobody’s Perfect: Trust Your Team

In the automotive industry, as in all others, no matter whether you’re in a dealership or work as a vendor, you’re most likely part of a team. Sometimes the people on your team (or perhaps, even you) neglect an important detail or fail at something important. When this happens, it can cultivate emotions such as mistrust and anger. That lost commission, upset customer, or…See More
Friday

Dealer
Devin Koskan's blog post was featured

Will Customers Finance Their Cars Online?

Your customer is knee-deep in the car-buying process and ready for the final part, the car financing. Finally, after hours of deal making, they sign the terms. But in your customer’s mind, was the long process worth it? It’s a New World Out There The car-buying process has been turned upside down by the advent of online car buying.…See More
Friday

Vendor
Ujj Nath's blog post was featured

The Shuttle Has Left the Building… Maybe

One day, while bringing my vehicle into a large, very well-known dealership for service, a rather comical scene played out before my eyes. While the shuttle driver was leaving the dealership, his mini-van full with customers, all of a sudden a strong gust of wind came through. The shuttle van’s windows were open at the time and…See More
Friday
Craig Lockerd's blog post was featured

Automotive Technician – Kempthorn Mercedes Benz

KEMPTHORN MERCEDES-Benz NOW HIRING:AUTOMOTIVE TECHNICIANS!Kempthorn Mercedes-Benz is currently looking to hire experienced Automotive Technicians. WE ARE HIRING AUTOMOTIVE TECHNICIANS with “A” level experience. We are looking for EXPERIENCED, CAREER-MINDED individuals ONLY! MERCEDES-BENZ CERTIFICATION AND/OR EXPERIENCE is…See More
Friday

Agency
Rachelle Wilber's blog post was featured

Master Mechanic: How to Begin a Vehicle Restoration

From vintage cars to vehicles that owners simply hold an emotional attachment to, vehicle restoration is a big business. Many people set out to do this on their own as ‘do it yourself’ project, and this is certainly understandable. There is nothing like the pride that one feels is completely restoring a vehicle to its…See More
Friday
Profile Iconstebhenleguillon, Heather Heughens, Ron Z and 3 more joined Automotive Digital Marketing ProCom
Friday
Steve Stauning liked Steve Stauning's event Steve Stauning's Undeniable Advantage Full-Day Intensive
Thursday

Mobile Video Marketing Charts, Data and Infographicsfor Car Dealers

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Then and Now: Distractions For Drivers Through The Ages

Posted by Brooke Chaplan on February 16, 2017 at 9:47am 0 Comments



Of the 2.5 million traffic accidents each year, it is estimated that 1.6 million of these have a cell phone involved. Despite this shocking fact, people continue to use cell phones - whether to talk or to text - while driving. Throughout the years, a variety of issues caused distracted driving - the act of taking eyes off the road or hands off the wheel or losing focus. Read on to learn more about the various distractions and the safety innovations that are leading to improvements on the road.

Distractions of the Past



In years prior to the invention of the cell phone, distracted driving was often a result of the following risky activities:

• Smoking

• Having a pet (not in a carrier) as a passenger

• Adjusting controls such as temperature or audio

• Eating or drinking

• Losing focus on the road due to diverting attention to an accident, a traffic stop, or…

Continue

Come on – Does Video REALLY sell cars?

Posted by Timmy D. James on February 16, 2017 at 5:42am 0 Comments

Technology has drastically changed the way businesses and auto dealers operate. Hey, think about it. It was not too far in the distant past that we did just about everything via fax machine. Leads came in, financing was secured and, well, just about everything was via fax.

 

Consider this… there was once a time when radio and newspaper were the dominant media for disseminating messages to consumers. Potential customers read the newspaper every day and listened to the radio as a primary form of entertainment.

 

Then along came this revolutionary device known as television. At first, it was expensive and limited to the more affluent classes. However, it very quickly grew into almost 100% of households. Then along came TV commercials. Many car dealers asked themselves, “Why do we need…

Continue

BOTS EXPOSED: Defining & Uncovering Your Wasted Ad Spend

Posted by David Metter on February 15, 2017 at 1:30pm 0 Comments

Over the last several months, it’s been refreshing to see more and more automotive leaders shifting their focus from quantity to quality when it comes to their website traffic and overall marketing. Rather than holding value in the number of site visits, the value has shifted to the percent of visitors that either complete a lead form or show up at a dealership. In other words, traffic that is capable of converting into sales or service revenue is the most valuable, and it’s the only type dealers should be paying for. There is an undeniable growing need for technology that flags sources that drive bad traffic so that those sources can be eliminated.

When I say bad…

Continue

Effective Marketing – Don’t Forget the Service Department!

Posted by Tim Clay on February 15, 2017 at 5:45am 0 Comments

While dealers spend a lot of money on marketing, often, most of that spend is directed at the sales department. But what about service? The largest revenue source for the dealership should certainly be worthy of a decent percentage of that budget. However, sadly that’s not usually what happens.

 

How can service directors consistently get their message out to new customers while also staying top of mind with existing customers?

 

The answer for many service departments has been to include service specials as part of regular sales advertising, on their websites or, at times, through mailers. These offers are often loss leaders, designed to get a customer into the dealership for a chance to upsell them.

 

When that customer does come in on that $19.99 oil change…

Continue

Is Simplicity Better for Advertising?

Posted by Paul Potratz on February 14, 2017 at 2:37pm 0 Comments

This week on Think Tank Tuesday, Paul goes through some of the titles of sales events that we’ve all heard of…but may not really understand.

We’d love to hear what you have to say. Comment below and follow us on Facebook.

Website: http://www.ppadv.com

Facebook: http://www.facebook.com/PotratzAdvert...

Twitter: http://www.twitter.com/Potratz

Instagram: @Potratz

6 Things You Should Know About Your PC

Posted by Erik Nachbahr on February 14, 2017 at 9:22am 0 Comments

A PC is arguably the most important tool you use on a daily basis. It's used to communicate with customers and your colleagues. It's used to store documents and other important files. It's used to run business applications and to access the outside world via the Internet, as well as cloud-based applications.

 

Yet this ubiquitous workhorse is often taken for granted. We just assume it will always work the way it's supposed to, and when it doesn't? Chaos ensues!

 

At Helion, we handle hundreds of Help Desk calls from dealership employees every day. Many are PC related. We've noticed that a lot of people make the…

Continue

How to Introduce a New Technology Into Your Dealership

Posted by Mike Esposito on February 14, 2017 at 8:29am 0 Comments

Every year at NADA I am amazed at the number of new and exciting technologies being introduced. Some are completely new, like virtual reality showrooms; others are upgrades to existing applications that dealers use on a daily basis, such as a CRM or DMS.

 

It's easy to get excited about a technology that promises to increase revenue, streamline processes or improve the customer experience. But before signing on the dotted line, dealers know they've got to get buy in from the managers and employees who will be using the technology.

 

As any dealer knows, this can be a problem.…

Continue

Nobody’s Perfect: Trust Your Team

Posted by Mike Gorun on February 14, 2017 at 6:00am 0 Comments

In the automotive industry, as in all others, no matter whether you’re in a dealership or work as a vendor, you’re most likely part of a team.

Sometimes the people on your team (or perhaps, even you) neglect an important detail or fail at something important. When this happens, it can cultivate emotions such as mistrust and anger. That lost commission, upset customer, or incorrectly placed blame, can transform attitudes towards your team – or their attitudes towards you – into something toxic that threatens to endanger the bond that should exist for a team to succeed. But you shouldn’t let it.

 

One day in 1987, Maica Folch, a famous trapeze artist,…

Continue

Will Customers Finance Their Cars Online?

Posted by Devin Koskan on February 14, 2017 at 5:29am 0 Comments

Your customer is knee-deep in the car-buying process and ready for the final part, the car financing. Finally, after hours of deal making, they sign the terms.

 

But in your customer’s mind, was the long process worth it?

 

It’s a New World Out There

 

The car-buying process has been turned upside down by the advent of online car buying. Customers no longer have to sit in the dealership for hours using their best negotiating skills -- they can bypass that entire process.

 

The statistics are there. Sixty-two percent of consumers initiate the car buying process online and seventy-five percent said they would consider making their entire car-buying process online, including financing.

 

Sometimes, the toughest part of the process is…

Continue

The Shuttle Has Left the Building… Maybe

Posted by Ujj Nath on February 13, 2017 at 5:17am 0 Comments

One day, while bringing my vehicle into a large, very well-known dealership for service, a rather comical scene played out before my eyes. While the shuttle driver was leaving the dealership, his mini-van full with customers, all of a sudden a strong gust of wind came through. The shuttle van’s windows were open at the time and papers started flying out of the vehicle. He stopped the vehicle and desperately gave chase to the papers that were flying around. Ironically, these were his printed directions for each passenger. He eventually gave up and went back to the dealership to re-print the directions.

 

While entertaining, it made me consider the consequences that just one gust of wind had on this dealership’s service department:



1. The driver now had to go back to the dealership…

Continue

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Cast a spell with Google and Warner Bros. Pictures

Now anyone can try their hand at magic with a little help from Google and the new Warner Bros. Pictures film set in J.K. Rowling’s Wizarding World, “Fantastic Beasts and Where to Find Them.” Taking place decades before Harry Potter first arrives at Hogwarts, “Fantastic Beasts” follows the adventures of magizoologist Newt Scamander in a whole new era of the wizarding world — New York in 1926.

If you want to try being a wizard, try casting spells on your Android phone: Just say “Ok Google” followed by “Lumos” or “Nox” to turn your flashlight on and off. Try “Silencio” to silence the ringer and notifications.


You can also explore the world of “Fantastic Beasts and Where to Find Them” with Google Street View. Visit New York in 1926 as brought to life in the film, as well as the real locations today. Fans can visit MACUSA (Magical Congress of the USA); Steen National Bank, where Newt first meets Jacob Kowalski; the underground speakeasy The Blind Pig; and the magical apartment of Tina and Queenie Goldstein, two of the film’s key characters.


Once you’ve mastered charms and found the lay of the land, help Newt find his escaped beasts before they come to harm in a city already on edge from dark forces. Using our new Daydream View virtual reality headset, you can wave a wand to explore the magic of Newt’s case, a treasure trove full of everything he needs to cast spells, solve puzzles and find his beasts. The experience will be available when Daydream View goes on sale in November.


Don’t forget to share your adventures with your friends by downloading an exclusive “Fantastic Beasts” sticker pack (coming soon) in our messaging app, Google Allo. You can also watch content inspired by the wizarding world from your favorite YouTube creators starting November 1.

To start your journey and discover more magic with Newt and friends, visit g.co/fantasticbeasts. “Fantastic Beasts” is in cinemas in November.

https://1.bp.blogspot.com/-F_3E3njQK1E/WBgaOHHLNYI/AAAAAAAATOM/BK8yBWnZsOAQa7aI0cL0Hqr9h6j7sQW6ACLcB/s1600/FB_StreetView_MACUSA_04%2Bcopy.png

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ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

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ADM Professional Community Blogroll:
1. Social Media Optimization 

2. Persuasive Concepts Social Marketing 

3. Kia Community 

4. Toyota Social Media

5. Social Media Marketing 

6. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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Automotive Marketing News

Man and machine highlight Lexus spot

Lexus showcases the sporty LC 500 in the latest spot to top our weekly viral video charts.

Boost ad budget to challenge web sales

The best thing to do to compete with the growth of online sales is to increase your advertising budget, writes one reader.

Autotrader, Kia capitalize on NBA All-Star Weekend festivities

Autotrader is using NBA All-Star Weekend as a springboard for its latest ad campaign. Kia, meanwhile, has been capitalizing on the All-Star hype this week by giving people in New Orleans free rides through a promotion with Uber.

AutoNews Now: Ford's self-driving wake-up call

Dozing engineers give Ford wake-up call on self-driving cars; Loan delinquencies up; 'Kill switch' probe; PSA to get Opel EV tech?; Subaru's classic ads; Tesla driver's sacrifice.

LotLinx names Dataium founder as president and chief product officer

Digital marketing company LotLinx has named Dataium founder Eric Brown its president and chief product officer.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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