Automotive Digital Marketing Professional Community

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Digital Marketing and Advertising Resources for ADM Members

Automotive News Videos for Internet Sales Managers

UAW Hedges Its Bets (9/3/10)

Restrict GM investors?; UAW's survival strategy; Betting on casinos

100 Leading Women

100 Leading Women

Akerson on UAW Meeting (9/3/10)

Akerson, UAW meet; Buzz on Rattner's book; Sticker plan? Few fans

Ford Looks Beyond U.S. (9/2/10)

Ford's global reach; GM's 'anxiety' attack; Tata probes Nano fires

August U.S. Sales Sluggish (9/2/10)

U.S. sales strains; GM roadshow in Nov.; Magna's trunk show

ADP Digital Marketing offers Automotive Digital Marketing, Digital Advertising and Social Media Marketing In-House Managed Program Consulting for Dealers and Dealer Groups

Social Media News Aggregation Site Effectiveness Ratings (click on it)

Photo Cars Blog Feed

Supercopa Seat León. A las carreras con la abuela.



En este 2010 se está celebrando la novena edición de la Supercopa Seat León, una competición en la que todos los coches son de este modelo de la marca Seat. Gracias a que los premios son jugosos, las reglas técnicas y deportivas están bien pensadas y a que el Seat León es un coche que se presta a este tipo de cosas, esta competición monomarca es todo un lujo.

Madrid, Valencia, Portimao, Navarra, Andalucía o Barcelona serán escenario de las carreras. Si os apetece ir “por lo jeta” a disfrutar de las carreras no dejéis de visitar www.emocionsinlimite.com, donde podéis conseguir entradas a parte de tener toda la información sobre la competición.

También podéis disfrutar en Facebook de la Supercopa Seat León, además de informaros y comentar lo que queráis sobre las carreras, los pilotos, o qué haríais vosotros si os dejaran meter vuestro Seat León en el circuito. Pero bueno, por orden, para lo primero, algo más serio y oficial, está http://www.facebook.com/supercopaseatleon. Para lo segundo, para decir sandeces, colgar fotos gansas y hasta charlar con algunos tipos importantes está http://www.facebook.com/aaaesl, que es el FB de la Asociación de Abuelas Amantes de la Emoción Sin Límites.

El vídeo de arriba es el de este año, y es que no hay nada como llevarse a la abuela a las carreras. Eso sí, en plena carrera, a pesar de todo, no se podrá aguantar y dirá aquello de “hijo, que vas muy recio, levanta el pie”; así que mejor dejarla cuidando del coche y haciendo unos pañitos para los asientos, que siempre visten mucho.

El vídeo del año pasado tampoco está nada mal. Aquí os dejo el enlace: http://www.youtube.com/watch?v=BQrVbg9xXLE. No os olvidéis de que por mucho Seat León que tengáis, a correr a los circuitos y con casco.

Edmunds AutoObserver

Car Czar Rattner's Book Gives Behind the Scenes Look at Auto Bailouts

By Doron Levin Steve Rattner book cover - 300.JPG

Steve Rattner, President Obama's car czar, has released galley proofs of ``Overhaul,'' a book that gives an insider's peek at the government's restructuring of the U.S. auto industry, most notably the two automakers that filed for bankruptcy, General Motors and Chrysler.

The 320-page memoir, to be published October 14 by Houghton Mifflin, lauds the government's efforts, spicing the tale with tittle-tattle such as the four-letter expletive aimed at the UAW by President Barack Obama's chief of staff Rahm Emanuel.  A White House source, speaking without attribution, told the Washington Post that Emanuel defended and advocated for the autoworkers.

 

The Automotive Digital Marketing Professional Community

This community is dedicated to Thomas Lesard who was my boss from 1982 to 1984 while I worked for the De La Fuente Automotive Group in San Diego, CA. I know that nobody misses Tom as much as his family, but here it is 25 years later and I am still making a conscious effort at keeping the promises I made to Tom... Such is the lasting impact of true leaders.

----------- Ralph Paglia

The ADM Professional Community has a mission objective to provide an open source of files and resources useful in crafting a car dealer's digital marketing strategy and then executing the daily operational tactics. These tools include email templates, phone scripts, performance reporting and tracking spreadsheets, Search Engine Marketing (SEM) practices, including both paid and organic placements, along with guidance on what features and functionality make various types of automotive websites more effective.


WHY BOTHER? Because, if we each share the insights gained from our own experiences, we raise the level of capability among all Internet Sales Managers in the auto industry... What we accomplish transcends personal gain, and becomes worthy of respect... Helping all who participate in the ADM Professional Community "experiment" be more successful, better paid and earn a greater degree of professional respect from automotive industry leaders.

 

Please Select "Automotive Digital Marketing" as "Source" when Registering!

Latest ADM Activity

Ralph Paglia gave an ADM gift to Michael Gordon
4 hours ago
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Ashley Scafide and Kelly Colgan were featured
4 hours ago
10 hours ago
Gillon S. Johannson Learn and grow, learn and grow.
11 hours ago
Sair Buckle is now a member of Automotive Digital Marketing Professional Community
12 hours ago
A video by Brian Pasch was featured
This video shows you how to move Vox blog posts into WordPress. Since this video was over 100mb I had to use YouTube. Vox recommends that you switch to TypePad, since they are owned by the same company! I would suggest that any large Vox site be co…
13 hours ago
Ralph Paglia @automotiveseo; ADP/BZ Web Dev Team should be congratulated for thinking out of the box. I'm encouraged by new open architecture #DD9 #DSES
14 hours ago
Ralph Paglia gave an ADM gift to David Lytle
14 hours ago
Brian Pasch added a blog post
I would like to invite all car dealers and vendors that serve car dealers to add your business to www.CarDealerWiki.org a new project that I have started. There is no cost to add your dealership or company to CarDealerWiki. On the flip side, adding…
21 hours ago
Henry J. Doig Great August!.... Looking forward to September!
22 hours ago
Micah Birkholz http://ping.fm/p/zHRVW - 1914 model T at Fremont Ford in Sheridan, Wyoming... If you run into Chuck ask him about the amazing story behind i
yesterday
I agree that Chris Brogan's blog is awesome! Chris is on the cutting edge of social media. Ralph, thank you for the accolades for my book. The Social Media Bible, Second Edition releases on September 13th. Also, take a look at the 30 minute video I…
yesterday
This group is for ADM members that are using Twitter to connect and learn from each other. How are you using Twitter to sell more or learn more?
yesterday
yesterday
yesterday
John H. Isaac To all our Dealer Partners, have a success Labor Day sales weekend. Don't forget to collect the customer's email.
on Saturday
I just completed a review of the latest enhancements to TCD that you can read on http://www.asmaawards.org
on Saturday
@Brian - Just stumbled upon this and while I know it's a 4 month old post I find it amusing that NO ONE responded. Guess that tells you a little something about Haystack.
on Saturday
I have read 6 books in the last two years that were specifically about Social Media, primarily as a business communications and marketing tool. Brogan's "Trust Agents" I picked up after meeting him in Las Vegas, and it was not just an excellent book…
on Saturday

Automotive Marketing and Internet Sales Process Resources for Car Dealers

ADM Forum

John "Marzy" Marziliano

Buy A Car Off The Internet? 6 Replies

Recently Chris Brogan, a Real Estate professional, posted a blog about the difficulties of navigating through a dealers web site. This week his Blog was on his purchase experience. A great read for t…

Started by John "Marzy" Marziliano in AUTOMOTIVE INDUSTRY NEWS - For discussions about the Auto Industry Outside of our dealerships, car companies, government, but not about suppliers (see cetegory). Last reply by Lon Safko 1 day ago.

Joey Abna

Best Structure for Copywriting CRM Reporting Site Updates ect to Get Done

I have a need for multiple tasks to be completed in a four store group and would like some input on what the best personnel structure might be. What I am looking for is someone that can write copy in…

Tagged: specialist, internet, assistant, copywriter

Started by Joey Abna in HELP WANTED - Human Resources, Career Management, Recruiting and Hiring, Positions Sought, Pay Plans, Anything Hiring or Career Related Sep 3.

Adam Ross

EMail New Car Pricing to Every Lead in Seconds! Starting at $399/mo.!

One of the challenges we encounter working with Internet-based new car leads has been how to answer the customer's primary question quickly: What's the price?The InstaQuote system makes it easy for e…

Tagged: price, lease, finance, automated, email

Started by Adam Ross in PROCESS - CRM and lead Management Processes, Emails, Phone Scripts, BDC, Tools and Suppliers Sep 3.

John Cisar

Compete.com: Do competitive intelligence services pay off? 3 Replies

Concerning Compete.com as a research tool...   I'm going to do a little buyer-side prospecting here and ask the ADM community if they, as automotive digital marketers, found value and reduced cost sa…

Tagged: multichannel, etailing, marketing, online, research

Started by John Cisar in TRAFFIC - Automotive Advertising, Digital Ads, Search Marketing, Creative Assets and Techniques used to Drive Traffic. Last reply by John Cisar Sep 3.

Rob Fontano

Now Hiring Sales Professionals at Audi Jaguar Land Rover Fort Myers 2 Replies

If you're going to be in the car business, why not work for the best operator in Southwest Florida?John Marazzi has officially taken ownershipof Audi Jaguar Land Rover in Fort Myers.We're looking to…

Tagged: hiring, job, sales, employment, florida

Started by Rob Fontano in HELP WANTED - Human Resources, Career Management, Recruiting and Hiring, Positions Sought, Pay Plans, Anything Hiring or Career Related. Last reply by Rob Fontano Sep 3.

Randy Reid Jr,

Setup for failure? Please advise 6 Replies

Hi Everybody, My name is Randy and I am an Internet Director, Manager, Sales Consultant and IT for a General Motors Dealership. I started working for this company about a year ago. When I was first…

Started by Randy Reid Jr, in SALES MANAGEMENT, REPORTS or ACCOMPLISHMENTS - Internet Sales, BDC, Sales Team and Organizational Leadership Topics, and the awards, recognitions or special achievements you or your team has earned.. Last reply by Ralph Paglia Sep 3.

Ken Beam

Here`s a cool little story for all of you ADM`ers out there in Cyber-Land! Check it out; 2 Replies

***Share this one with your friends, colleagues, vendors & dealers. Check it out;       Ok so a customer calls on this 2003 E320 today......... nothing out of the ordinary.......till he tells us…

Tagged: Auto, Douglas, Group, Digital, Marketing

Started by Ken Beam in VIDEO - Multimedia and Video Marketing Related Discussions. Last reply by Ken Beam Sep 3.

Dr Harold Elam Jr

How Automotive Social Networking Management Works

Social networking sites allows the local dealer an opportunity to utilize a powerful tool that provides real-time marketing, ASMN is the series of processes and procedures that manages your Automotiv…

Tagged: leads, increase, dealers, opportunity, to

Started by Dr Harold Elam Jr in TRAFFIC - Automotive Advertising, Digital Ads, Search Marketing, Creative Assets and Techniques used to Drive Traffic Sep 1.

Carl Hall

Morris Nissan Web-site 30 Replies

I am looking for help. I get about 10,000 hits to my web-site every month. I only get 80 to 90 leads per month from it. Can someone please help me. The web-site is www.morrisnissan.com. I am looking…

Started by Carl Hall in INTERACTION - Websites, Interactive Content and Driving Increased Customer Engagement and Conversion Rates. Last reply by John Castleberry Aug 31.

Mike Wolf

Automotive Backdrops

Does anybody know of a good place to order photo backdrops for picturing inventory?  We have some great photos of our store that would be great to hang in the lane for taking photos of clients at tim…

Tagged: pictures, inventory, photographs

Started by Mike Wolf in SUPPLIERS - The Good, The Bad and The Ugly Aug 30.

Digital Dealer Conference - Click on Ad to Open Official Conference Website

ADM Blog Posts

Brian Pasch

ADM Community Invited To Create Dealer Profiles on CarDealerWiki.org

CarDealerWikiI would like to invite all car dealers and vendors that serve car dealers to add your business to www.CarDealerWiki.org a… Continue

Posted by Brian Pasch on September 5, 2010 at 7:30am

Brian Pasch

VOX Blog Platform Closing September 30th

This is what was posted on the home page of Vox today:




Vox has been a fun place to explore, create and connect with your friends. But Vox is closing its doors on September 30, 2010.



This doesn



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Posted by Brian Pasch on September 3, 2010 at 7:00am

Ralph Paglia

Digital Advertising Outpaces Offline Advertising

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Posted by Ralph Paglia on September 2, 2010 at 11:53pm

George Pavlyak

Gain control of “The Land of Fixed” and discover that this is truly your “Acres of Diamonds”

The current state of retail reminds me of the story “Acres of Diamonds”. Most of us have likely read it. In case you haven’t, or don’t remember the details, here’s the short version. Dr. Russell Conwell, an American farmer, becomes intrigued with diamond mining while on a trip to Africa. He’s so fascinated with Diamond Mining that he sells his farm in the U.S. and travels to Africa to seek out his fortune. After spending countless years of searching, Dr. Conwell goes broke, gives up, and thro

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Posted by George Pavlyak on September 2, 2010 at 2:00am

charles bayer

Teen Power



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Posted by charles bayer on September 1, 2010 at 8:17pm

John H. Isaac

"Free" Whats the Catch!


Over the past month we have seen an incredible increase in dealer enrollment on MyDealer

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Posted by John H. Isaac on August 31, 2010 at 7:30am

Gary Weinberg

HOW TO: Respond when Social Media Attacks Your Brand

by Stephanie Marcus
Originally Posted on Mashable





For all the praise that brand advertisers have for social media, they must be aware that it’s very much a double-edged sword. And for all the free marketing, advertising and brand promotion via

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Posted by Gary Weinberg on August 30, 2010 at 11:30am — 1 Comment

Brian Pasch

Facebook Places Takes on FourSquare

Facebook Places



Facebook executives yesterday announced the launch of Facebook Places, which seems to be taking on popular location based applications such as Foursquare and Gowalla. Facebook Places will allow people to use the GPS on their mobile phones to let friends kno

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Posted by Brian Pasch on August 19, 2010 at 5:30am — 1 Comment

Ralph Paglia

Pasch Reviews BZ Results Dealer Website Platform


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Posted by Ralph Paglia on August 25, 2010 at 5:00am — 9 Comments

Glenn Pasch

How is your Communication Bridge at your Dealership?


Have you ever been in your dealership where you have to explain to
someone what he or she needs to do? They look at you and you see them nodding, but you are not sure they “get” what you mean.

From their
perspective, the commentary in their head is saying,
” I hope he does not ask me what they
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Posted by Glenn Pasch on August 25, 2010 at 4:39am

Car Dealer and Internet Sales Manager Relevant Social Media Monitors

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DealerAdvantage Automotive Marketing and Internet Sales Management Best Practices produced by Auto Dealer Internet Marketing Experts at Cars.com

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J. D. Power Online Automotive Review Articles on Current Internet Sales and Management Issues, Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

More auto sites turning to syndicated video content

The automotive purchase experience isn’t just about a list of features or squeezing out the best deal or even a convenient dealer location.  Buyers want to know how the vehicle truly looks and feels, as well as how it will make them feel.  There’s no substitute for test driving, but shoppers who aren’t ready to [...]

Top Content Contributing ADM Members!

1. Anirban Das

Calcutta, India

2. Ralph Paglia

Scottsdale, AZ, United States

3. Brian Pasch

Little Silver, NJ, United States

4. John "Marzy" Marziliano

Whittier, California, United States

5. Ken Beam

Summit, NJ, United States

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ADM Notes

How To Get YOUR Video Featured

Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 11.

How To Get Your ADM Blog Post Featured

Created by Ralph Paglia Jan 16, 2009 at 11:24am. Last updated by Ralph Paglia May 11.

How To Get Your ADM Profile Featured

Created by Ralph Paglia Jan 16, 2009 at 11:18am. Last updated by Ralph Paglia May 11.

Headlight Blog Automotive Insights from Razorfish

How game mechanics can make your loyalty program more compelling

I am a sucker for loyalty programs. I am one of those who will go out of my way to book flights or rooms with certain airlines and hotels because of the points. I am a Reward Zone Silver Member at Best Buy, and Gold on two airlines (which only means I fly too much). [...]

The Mini vs. Porsche Challenge – More online than on the track

Earlier this month Mini USA posted to its Facebook page a video of its CEO, Jim McDowell, (who, I might add, is a former Porsche executive) challenging Porsche to a race on June 21, 2010. Porsche politely declined the offer, despite being re-challenged. The challenge took place on the School Course and Training Area located [...]

They’re looking for what? Understanding keyword research, content and your audience.

Fuel pump, fuel injection pump, electric fuel pump, fuel injector pump, fuel injection system. The language of car enthusiasts and aficionados. The language of online searchers. Keywords. It’s probably safe to say that the reason you’re creating a website is to attract an audience to information [you believe] it will find useful. It’s also likely [...]

The new brand health metric: Your SIM Score

This post was extracted from an article that appeared in the 2010 Outlook Report, which was recently released by Razorfish. It has been modified in part to make it more relevent for the Headlightblog.com audience. On January 21st, all hell broke loose for Toyota. Its sticking accelerator pedal recall was the most challenging crisis the [...]

It’s time for everyday innovation

This post was extracted from an article that appeared in the 2010 Outlook Report, which was recently released by Razorfish. It has been modified in part to make it more relevent for the Headlightblog.com audience. Too often, marketers take a schizophrenic approach to emerging media like digital out-of-home or mobility: On the one hand, dismissing [...]

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5. Automotive Social Media Network
6. Ford Community
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10. Kia Community
11. Internet Sales Managers Organization
12. Toyota Social Media Marketing Network
13. MotorWorld Latest and unbiased automotive information
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Edmunds.com 2011 Porsche Panamera Overview

Introduction:

The Porsche Panamera's freshman year is over and any initial doubts about its fut...

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