With any new product and marketplace there’s a learning curve and we’ve recently gained more knowledge about what it takes to manage the “art” of posting to eBay classifieds. We want to share the Top 5 Best Practices we’ve learned over the last few weeks with you:

1.)  New eBay accounts require some “Seasoning” similar to the historical craigslist landscape.

      a.)  It’s best to start posting with 5 ads a day and work up to 25 or you may risk burning

            your account.

2.)  Dealers with similar inventory need to ensure there is a sufficient vehicle description with enough unique content to differentiate each ad from anther. We’ve found some issues with dealers who have very similar inventory and unfortunately, our system can’t always trick eBay into thinking the ads are unique so they may…

Do you have multiple streams of income? On this week's Think Tank Tuesday: learn how to uncover revenue opportunities you already have, build a long term strategy that is sustainable and create financial peace for your family. 

WAAOL - All Automotive Advertising All The Time

Automotive advertising agencies have learned to manipulate the changing algorithms that search engines like Google and Bing use to drive organic search.  SEO is a fluid science that must now include social media. 

Automotive advertising agencies are dealing with recent changes on Facebook that limit organic search to power messages posted in their social networking community.  In today's Lunch With Phil show I discussed old school best practices that delivered consistent creative across multiple media and channels to increase the reach, frequency and…

One of the best things about traveling is experiencing how other people run their businesses. 

It also allows you to have many different Sales presentations from many different people. This story is about how one motivated, knowledgeable and especially friendly Salesperson made a banana into a bbq pork sandwich.

I was training at a dealership in Ohio and one of my favorite things to do is to ask the people who live there “Where is the best place to eat?” I have had many memorable meals in great places from asking this simple question.

On this particular day I asked an even simpler question “Where is the closest place I can buy a little fresh fruit like a banana for lunch?”

The service…

Would you write a review for a hairstylist while he or she was cutting your hair?



It's not enough to be against something; one must offer an alternative. 

 

I am known to be against in-store reviews. I believe they create a feeling of pressure to the customer regardless of your actual actions. Once you have created a great buying experience where the customer feels he or she has…

Automotive Advertising agencies recognize the value of consumer generated content to extend the reach and frequency of their messages.  The challenge is how to deliver it in such a way that their customers will read it and hopefully forward it to a friend.

Customers prefer audio and video over the written word so one solution is to provide the content through podcasts or webinars.  These platforms apply to both B2C and B2B social marketing initiatives.

I used my blog talk radio platform - WAAOL, All Automotive Advertising News All The Time - to represent an example of a B2B venue that has…

Last month, I wrote an article on how Jimmy Fallon announced during “The Tonight Show” that he was in the market for a truck. Manufacturers immediately took to social media in attempts to convince the popular talk-show host that he should choose them, including Ford, Dodge, Chevrolet and Nissan. Fallon announced last week that he had chosen to purchase a 2015 Ford F-150 King Ranch. He then further announced that, while he had chosen the truck, he had not decided who he was going to buy it from. A cooperative effort between Ford and “The Tonight Show” conjured up a contest they named “Fingers on a 4x4,” in which 10 salespeople from around the country would participate for the opportunity to sell Mr. Fallon a truck, by putting their hands on a Ford F-150 located on the aircraft carrier…

Having a hard to time selling your car in New Jersey?? Sometimes it can be a tough process can`t it? Who really wants strangers knocking on your door to look at the vehicle your selling nowadays??? We can make a real simple & buy your vehicle immediately! So if you are in New Jersey and are having a difficult time selling your car, truck or SUV, give Rich Gaul a call TODAY!

*Created by Ken Beam

With Big Data and analytics having been the hot topic over the past couple of years, many dealers are recognizing that they can increase the effectiveness of their marketing. Many dealers, however, outsource much of their digital marketing to vendors that sell them on the use of their data to achieve this. The problem is that most vendors don’t really use it as they say they will. Let me explain.

Dealers realize that sending the same message shotgun-style to their entire database is a bad idea. Many don’t have time to do their own data analytics so they rely on vendors to do it for them. Most vendors actually practice segmentation vs. deep analytics. They will separate service customer versus sales customers and create separate lists. They may even go a little deeper than that and add…

It’s been widely reported by social media experts that organic reach for Facebook pages has plummeted in the past 6 months; from as high as 15%, to the current 1-2%.  As a public company, Facebook has a need to appease its shareholders by monetizing its platform as much as possible. Facebook knows that there is a fine line between delivering relevant content that users want to see, and paid ads.

Many brands are obviously upset with these changes. One in particular has had enough. Last month, Eat24, a popular food site with 70,000 Facebook likes, wrote a public letter to Facebook. The letter accused Facebook of luring brands into using their platform, then slowly reducing these brand’s exposure to fans and making it a ‘pay-to-play’ model. Eat24 argued that their…