Professional Community for Car Dealers, Automotive Marketers and Sales Managers
The Official ADM Professional Community Hash Tag is: #ADMPC
Benefits of ADM Professional Community Membership:
PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC
2701 N. Rainbow Blvd.
Las Vegas, NV 89108
Editor, Social Media
Editor, Reputation Management
Editor, From The Trenches
Editor, GM's Perspective
Editor, Vehicle Presentation Videos
Editor, Video SEO
Editor, Content Marketing
Added by Timmy D. James on October 6, 2014
Added by J.D. Rucker on September 19, 2014
Added by Joseph Little on August 5, 2011
Added by Ralph Paglia on October 1, 2014
A sexy mobile advertisement featuring a woman's breasts is being blamed for causing over 500 car crashes in one day. The larger-than-life inadvertent distracted driving ads were plastered on no fewer than 30 trucks spread across Moscow's roads.
The larger-than-life ads were plastered on no fewer than 30 trucks spread across Moscow's roads.
"I was a Kia K900 driver and fan before we decided to become partners, so I'm really excited to be Kia's first-ever luxury ambassador." - LeBron James
LeBron James is taking his talents to Kia.
The 10-time NBA all-star has signed on with the Korean automaker as a spokesman for Kia's first luxury sedan, the 2015 K900. While the move isn't as shocking as his 2010 defection from the Cleveland Cavaliers to the Miami Heat (he re-signed with the Cavs this summer), it has raised eyebrows, as James is a noted car collector who has owned a Ferrari, Lamborghini, Porsche and other high-end models.
Still, James said that he was a fan of the K900 before he signed on as a pitchman. Perhaps telegraphing the upcoming deal, he posted a photo of himself in the car in August, saying: "Rolling around in my K900. Love this car!"
Kia said James reach out to the company to sample the K900. "I was a Kia K900 driver and fan before we decided to become partners, so I'm really excited to be Kia's first-ever luxury ambassador," he said in a statement. He added: "For me, a partnership has to be authentic and real to who I am, and that's what makes this one so special."
Kia is a longtime sponsor of the NBA and serves as its "official automotive partner." In 2009, James received a Kia Borrego for earning MVP honors, though he donated it to the Akron (OH) Urban League.
Terms of the deal were not disclosed. James, who will officially be called a "luxury brand ambassador," joins fellow NBA star Blake Griffin, tennis player Rafael Nadal and professional golfer Michelle Wie in Kia's lineup of celebrity endorsers. James will appear in TV advertisements, including a spot called Fit For A King, which launches in November as the NBA season tips off.
Kia hopes the partnership with James will raise the profile of the K900. Though it's expected to be a relatively low-volume car, Kia sold just 56 of them in September and has sold 1,106 units this year. As Kia's flagship, the K900 aspires to compete with sedans from BMW, Mercedes-Benz, Lexus and others. It offers powerful V6 and V8 engines paired with an eight-speed automatic transmission, a luxurious cabin with wood and leather features, and design flourishes like LED lights and a prominent chrome grille. It starts at $59,500.
For more, scroll through Kia's press release down below.
Added by J.D. Rucker on September 28, 2014
Posted by Tyson Madliger on September 29, 2014
Added by J.D. Rucker on September 26, 2014
Added by Jeffery Sterns on September 28, 2014
Added by Ralph Paglia on September 25, 2014
November 11, 2014 at 8am to November 13, 2014 at 12:30pm at Atlanta Buckhead Marriott Hotel and Conference Center
Organized By: James A. Ziegler
Added by Subi Ghosh on October 8, 2014
Added by Lisandra Ramos on October 1, 2014
Added by CDK Global on October 15, 2014
Added by Richard Holland on September 18, 2014
Started by Tyson Madliger in AUTO INDUSTRY NEWS - Discussions about Auto Industry, including dealerships, car companies and government, but not about suppliers (see cetegory). Last reply by Mike Elliott Oct 17. 5 Replies 4 Likes
Started by Mike Elliott in Uncategorized or Does Not Fit Into Any Pre-Defined Category Oct 17. 0 Replies 2 Likes
Started by Mike Elliott in Uncategorized or Does Not Fit Into Any Pre-Defined Category Oct 16. 0 Replies 0 Likes
Started by Michal Ann Benedict Enders in HELP WANTED - Human Resources, Job Postings, Career Management, Recruiting and Hiring, Positions Sought, Pay Plans, Anything Hiring or Career Related Oct 8. 0 Replies 0 Likes
Started by Sarah Draley-Davis in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic. Last reply by Alexander Lau Oct 7. 40 Replies 0 Likes
Started by Ralph Paglia in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices. Last reply by Alexander Lau Oct 7. 22 Replies 0 Likes
Started by Mike Elliott in Uncategorized or Does Not Fit Into Any Pre-Defined Category Oct 5. 0 Replies 0 Likes
Sure there are the typical, "have to check with my spouse," and "have to pick up my kids at their soccer game." Then there are the more atypical reasons: "I have a dentist appointment," or "My mother-in-law's in town." If it's one of the latter, warning bells should be ringing. Who would rather go to a dentist appointment or visit with their mother-in-law than buy a car?
According to AutoLoop Engage's call center statistics, only three percent of customers who leave without purchasing give the salesperson the real reason. Our agents have connected and engaged with thousands of unsold…Continue
Think about the last time you visited a business such as McDonald’s, Target, or a 7-11. Now, think about the store itself – did you select the store because of convenience, or because you were dedicated to a specific location? Sometimes the answer is both, but more often than not, like most consumers, you are making the choice based on convenience. Either way, your decision was likely based on the brand or company name and not the individual business or the people that work behind its doors.
Will a customer repeatedly choose your dealership for sales, service or your collision center because of who you are and the people on your team? Does your dealership name stand out in the minds of consumers? Or will they choose…
Compared to even ten years ago, it seems that everyone is in a rush to get something done fast and with as little inconvenience as possible. The reality is - people have less time, which means they demand more of businesses, including your dealership.
In today’s hurried environment, it’s imperative that your staff be on their toes to not just make a good impression, but also perform their best in every opportunity afterwards. With customers making fast decisions, one of their first could be to take their business elsewhere if the level of service is not meeting their expectations. The expectations customers have for businesses to provide stellar…Continue
While I love to be active myself, I certainly could not call myself a big fan of watching and keeping up with sports. It seems, however, that you cannot turn on a television, read a newspaper or use any social media recently without hearing about continuous misdeeds and wrongdoings of NFL players. I’m sure that you’ve seen them as well. So this is not designed to rehash, recap or discuss any of these controversies. Much of the attention and negative PR has been directed towards those players involved, as well as the NFL itself, as can be expected. Due to the ongoing controversy, sponsors have distanced themselves and some have even disassociated themselves with the league. One sponsor, however, seems to be taking a slightly different approach to the controversy… Verizon.
Let’s face it.…Continue
In our blog post about the two ways dealers can increase leads, I talked about the differences between driving more traffic as a strategy versus improving your websites ability to generate leads from the traffic it's already getting. This is on our blog and obviously I'm going to lean towards our own expertise when posting to my website, but here I'd like to point out the obvious: you don't have to choose one or the other.
Why can't we have both?
When I was a sales manager, I would hear about how this advertising campaign brought in weaker traffic or that campaign brought in too little traffic. We were always searching for the goose that would lay the golden egg - better foot…Continue
The most amazing part about the internet and social media is that it has opened up communication between people and businesses that was never possible before. We now have the ability to talk to our customers and for them to talk to us in an interactive fashion, allowing for clear lines of engagement that can be both public and private.
For car dealers, this has translated into an incredible way for them to broadcast their messages and get feedback in real time. On Facebook, people can like, comment on, or share their posts when they appreciate them... and even when they do not. The world is completely different than it was a decade ago when the most powerful method of online communication, the email, was still relegated to being private.
This all means that dealers can receive interaction,…Continue
Clearwater, FL--October 21st, 2014--AutoLoop LLC, a leading developer of sales-generation and customer-retention software for auto dealers, today announced the addition of Sean Donovan as Sales Representative for western North America. Donovan brings nearly 20 years of automotive marketing, technology, and analytics experience to the team, and his new position emphasizes AutoLoop’s continued expansion into the western U.S. market.
“Sean’s an exciting addition,” said John Bottone, AutoLoop’s Vice President of National Sales. “He has a deep understanding of our products and the ways dealers can benefit from them. Having him on the team will be a tremendous asset to our ongoing success in the west coast markets.”
Before joining AutoLoop, Donovan served at…Continue
There are many third party apps available for scheduling to social media, however, when it comes to Facebook, you should be scheduling your posts using the site’s internal scheduling tool for best Facebook marketing practices.
Facebook has a sensitive algorithm, and due to its sensitivity, it tends to perform at its best when posts are shared organically. This means that you tend to gain better reach when you post directly on Facebook. (This along with Facebook Ads.)
Keep in mind that Facebook has never stated this to be a fact, and this is not dismissed to being only true to the way Facebook “used” to be. If you were to create your own study, it will easily reveal itself to show you that your reach will go further when your post is organic to the site.
Facebook has made this true with its types of content as well, when it comes to sharing…Continue
There’s a little less than two weeks until Halloween! Does your dealership have a plan for how to bring more shoppers into the showroom and service bays during this fun and hopefully-not-too-scary time? You should!
Holidays are always an opportune time to foster some community spirit and be the host to memorable events for your customers and prospects.
If you’re struggling with coming up with ideas for how to celebrate Halloween while bringing in more sales, I’ve put together a few ideas below that are sure to get your community excited to come see you.
Everyone loves a party, right? Provide food, drinks, and music, have a costume contest with prizes, set up a haunted house, hayrides pulled by a truck…Continue
|A sampling of Assists|