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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

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1901 Rio Canyon Ct.
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Ralph Paglia
Editor-in-Chief

Arnold Tijerina
Editor, Content Marketing 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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On May 1, 2019, following the abdication of Japanese Emperor Akihito, a new Japanese era and associated calendar will begin.

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Fake News Triangle

by Ralph Paglia Fake News Triangle

Fake News and the Future of Media

by Ralph Paglia Fake News and the Future of Media

5 Ways To Spot Fake News

by Ralph Paglia 5 Ways To Spot Fake News

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by Ralph Paglia Buzzfeed Example of Fake News
 

Latest ADM Activity - Click "More" at bottom!

Ralph Paglia's 3 photos were featured
13 hours ago
Ralph Paglia posted photos
13 hours ago
Crystal Hartwell's blog post was featured

New Digital Retailing Survey: Increased Adoption, Sales, Profits, But Integration, People, Process Challenge Success

eLEND Solutions Digital Retailing Report Card report reveals widespread adoption of…See More
13 hours ago
John Sternal's 2 blog posts were featured
13 hours ago
Jim Flint's 2 blog posts were featured
14 hours ago
Sandeep posted blog posts
21 hours ago
Jim Flint posted blog posts
yesterday
John Sternal posted a blog post

Beep Announces Autonomous Shuttle Expansion In Peoria

The Driverless Shuttle Will Begin Its First Routes in Arizona on the Weekend of February…See More
Thursday
Ralph Paglia's blog post was featured

Fake News: Spotting Propoganda and Becoming Responsible Online Publishers

Kids today are not equipped to deal with the barrage of digital information…See More
Thursday
Jim Flint's 3 blog posts were featured
Thursday
Crystal Hartwell's blog post was featured

SureSale Closes $7 Million Funding to Redefine the Certified Pre-Owned Auto Category

Veteran automotive tech entrepreneurs have developed a standardized…See More
Thursday
Ralph Paglia posted a blog post

Fake News: Spotting Propoganda and Becoming Responsible Online Publishers

Kids today are not equipped to deal with the barrage of digital information…See More
Thursday
Crystal Hartwell posted a blog post

Kerrigan Advisors Represents RPM Luxury Sales, Inc. in Sale of 2 Lexus Dealerships; Marks 6th & 7th Lexus Dealership Kerrigan Advisors has Sold since 2015

Lexus of Sacramento and Lexus of Roseville, the only Lexus dealerships in the greater Sacramento metro area, acquired by Lithia Motors Irvine, CA, February 19, 2020 – Kerrigan Advisors, a leading sell-side advisory firm to auto dealers in the U.S.,…See More
Wednesday
Jim Flint posted a blog post

Values And Change

What will the power of change provide for you in 2020? #localsearchgroup…See More
Tuesday
Chris Younggren posted a video

The Secret Weapon Used By Car Salesmen !

How is it that top sales performers always seem to be working with a guest? Smart Prospecting! But what is "smart prospecting?" Watch & Find out. Don't click...
Feb 13
John Sternal posted a blog post

NAVYA Honed By Frost & Sullivan With 2019 Leadership Award In Global Autonomous Shuttle Industry

NAVYA (FR0013018041- NAVYA), a leading company in autonomous driving systems,…See More
Feb 13
Jim Flint posted a blog post
Feb 13
Crystal Hartwell posted blog posts
Feb 13
Paul Schnell liked Courtney Evans's blog post Owner Retention Programs: The Good, the Bad and the Ugly
Feb 12
Eliana Raggio posted videos
Feb 11

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New Digital Retailing Survey: Increased Adoption, Sales, Profits, But Integration, People, Process Challenge Success

Posted by Crystal Hartwell on February 13, 2020 at 7:00am 0 Comments

eLEND Solutions Digital Retailing Report Card report reveals widespread adoption of Digital Retailing (74%) among dealers surveyed, as well as a positive impact on sales (92%) and profitability (68%) – but challenges with training, leadership and process integration remain.

 

LAS VEGAS, NV…

Continue

NAVYA Honed By Frost & Sullivan With 2019 Leadership Award In Global Autonomous Shuttle Industry

Posted by John Sternal on February 13, 2020 at 1:30pm 0 Comments

NAVYA (FR0013018041- NAVYA), a leading company in autonomous driving systems, recently received the 2019 Global Autonomous Shuttle Product Leadership Award from Frost & Sullivan.

 

NAVYA’s proven track record, recently acknowledged by the RTA Dubai World Challenge as the designer and…

Continue

Beep Announces Autonomous Shuttle Expansion In Peoria

Posted by John Sternal on February 20, 2020 at 8:00am 0 Comments

The Driverless Shuttle Will Begin Its First Routes in Arizona on the Weekend of February 22nd

 Beep, a Florida-based autonomous mobility solutions company, announced today its first expansion out of the state of Florida into the city of Peoria, Ariz. The city…

Continue

Services vs. Products

Posted by Jim Flint on February 21, 2020 at 7:10am 0 Comments

As an automotive retailer, you should know the answer to this question about your brand.

  • Is your brand promise a Product or a Service?

A decade ago, market research with Toyota showed that consumers couldn’t recall whether or not a just watched Toyota Camry spot was a Honda Camry. That’s right HONDA CAMRY. MIND…

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The Truth About Being Insta-Famous

Posted by Jim Flint on February 20, 2020 at 7:31am 0 Comments

Here's why insta-famous shouldn't be your game plan for 2020. #localsearchgroup #jimflint…

Continue

Values And Change

Posted by Jim Flint on February 18, 2020 at 7:27am 0 Comments

What will the power of change provide for you in 2020? #localsearchgroup #jimflint…

Continue

2020 Vision Interviews

Posted by Jim Flint on February 13, 2020 at 7:38am 0 Comments

Do you have 2020 vision? #localsearchgroup #2020vision…

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Ford Vs. Ferrari - When A Challenge Presents Itself...

Posted by Jim Flint on February 10, 2020 at 12:59pm 0 Comments

Ford vs. Ferrari took home 2 Oscars last night! When a challenge presents itself, what brings you to the finish line? 
#localsearchgroup #jimflint #oscars #fordvsferrari #2020 #dealers #dealerships #digitialmarketing

SureSale Closes $7 Million Funding to Redefine the Certified Pre-Owned Auto Category

Posted by Crystal Hartwell on February 6, 2020 at 7:00am 0 Comments

Veteran automotive tech entrepreneurs have developed a standardized certification-as-a-service platform to expand the availability of CPO inventory for 40 million used car buyers

 

Los Angeles, CA – February 6, 2020 –SureSale, the first and only…

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ADM Forum

Which e-commerce platform should I join?

Started by Camden Jones in Uncategorized or Does Not Fit Into Any Pre-Defined Category. Last reply by shawn jasper Feb 3. 5 Replies

Hi. I'm a newbie in e-commerce. I want to try to open an online store, but I don't know what to begin. I search and find out some platforms. Big ones are  Shopify, WooCommerce, and BigCommerce. Which should I choose to start? Is there anyone selling on these platforms? Please help!Continue

Why car dealerships are good for society?

Started by Chris Younggren in Uncategorized or Does Not Fit Into Any Pre-Defined Category Jan 11. 0 Replies

I am doing a project on positive dealership stories so I typed, "why car dealerships are good for society" into the Youtube search, the only positive message I could find was footage from an award banquet!! It's the same story on Google search. Sad because dealers add millions of dollars in property taxes and jobs for our society. I understand there are very "bad" dealer operators, but mind you, didn't ask Youtube or Google for dealer scams or fraud stories.That being said, I would love to hear…Continue

How about a Thank You Video via Texting? Very effective.

Started by Ken Beam in VIDEO - Multimedia and Video Marketing Related Discussions, including Video SEO, YouTube, Video Email, etc. Nov 17, 2019. 0 Replies

So imagine you stopped by a dealership last night & the next morning you received this nice, short Thank You Video via Text on your phone. I do believe this will indeed add a little "Wow" factor to the equation....... don`t you? Ken-*by the way....they came back & bought the truck after I sent this.#highlyeffectivemarketing #GuerrillaMarketing101 #KenBeam Continue

Tags: kenbeam, walkaroundvideos, vehiclepresentationvideos

Electric Vehicle is the Future

Started by Dwayne Jhonson in AUTO INDUSTRY NEWS - Discussions about Auto Industry, including dealerships, car companies and government, but not about suppliers (see cetegory) Aug 29, 2019. 0 Replies

What is Electric Vehicle?An electric vehicle, which is also known as an EV, is a vehicle that uses more than one electric motors or traction motors for propulsion. An electric vehicle can be powered through a collector system by electricity from off-vehicle sources or can be self-contained as well. Electrical vehicles are self-contained through electric generators (to convert fuel to electricity), solar panels or a battery. Types of electric vehicles include passenger cars (PC) as well as…Continue

Tags: Future, EV, Market, Vehicle, Electric

Email marketing

Started by Andrew Qrueed in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic Aug 26, 2019. 0 Replies

How often did you come across the fact that SMS or email was effective? I am sure very often. I want to offer you an excellent service, I will not persuade you and tell you about the pros and cons (I'm not a marketer), but visit atompark.com and I think you You will find many advantages, and the support service can solve many of your problems associated with this. Start here and read more.Continue

5 Ideas for car dealers FB page

Started by Kevin Lewis in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC) Aug 6, 2019. 0 Replies

If you want to promote your inventory using Facebook, do it on  for car dealers or add a Shop section to your Facebook business page and list your vehicles there.Content is an integral part of Facebook business page. So here are 5 great Facebook post ideas for car dealers:1. Industry news, controversial topics, traffic & travel news2. New model releases/arrival3. Meet…Continue

Tags: smm, seo, marketing, facebook

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ADM Events Posted for Automotive Marketing and Sales Professionals

FREE WEBINAR: Hear What 7,000 Customers Think About Your Dealership!

The results are in! And they are mind-blowing!

Digital Air Strike just released the highly anticipated 8th Annual Automotive Social Media & Online Trends Study.

More than 7,000 car buyers and service customers took part in this extensive research that includes 100+ data points about how consumers choose a dealership, which review sites helped the most, the importance of Google and Facebook, how they feel about chat and ads on social, and…



Time:February 25, 2020 from 12pm to 1pm
Location:https://digitalairstrike.com/Hear-What-7000-Customers-Think-About-Your-Dealership
Website or Map:https://digitalairstrike.com/…
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Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

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ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.

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Created by Ralph Paglia Jan 16, 2009 at 10:24am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Profile Featured

Created by Ralph Paglia Jan 16, 2009 at 10:18am. Last updated by Ralph Paglia May 10, 2010.

Automotive Marketing News

Lyft buys digital car-top advertising startup Halo Cars

Lyft and larger rival Uber are pursuing different roads in search of profitability. Halo Cars was founded in 2018 and has operations in U.S. markets such as New York and Chicago.

CDK to sell digital marketing business to Ansira

CDK's digital marketing business was earmarked for sale for nearly eight months. CDK said the transaction is expected to close in the first half of this year.

Subaru lands naming rights for Philly's MLS stadium

Major League Soccer's Philadelphia Union will play at 18,500-seat Subaru Park starting this season. It marks the first stadium-naming-rights deal for the Japanese automaker globally.

Redesigned Outback gives Subaru something interior to talk about

Subaru of America is making the redesigned interior a selling point. It bolstered the cabin with more premium materials throughout, including an 11.6-inch tablet-style touch screen infotainment system on all but its base trim.

Honda, Acura launch CPO ad campaign

Honda and Acura are launching a national ad campaign for used cars and SUVs as the automaker ramps up its certified pre-owned program to help customers facing rising new-car prices and dealers trying to improve profitability.

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