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Chevy Spins Gaffe Into Gold (10/31/14)

A marketing push from awkward TV moment; gas-pump sales bump?; Marchionne on Fiat Chrysler quality; U.S. fines Ferrari.

Ram Dragged Down by Tech? (10/31/14)

'Learning curve' hurt score, boss says; Ford's aluminum edge?; Takata deadline; Kia exec quits; Snyder: Spiff 'treats' may do trick.

Rising Friction for Suppliers (10/30/14)

Suppliers like Toyota and BMW, dislike industry price-cut efforts; obese crash dummies; Chrysler recalls; where 'zombies' live.

Hyundai Plans Prius Fighter (10/30/14)

Hybrid would not be based on existing car; Ford Explorer refresh; VW profit up; Takata recall update; gauging Twitter effect.

Peeling Off from Ferrari (10/29/14)

Fiat Chrysler tackling debt, ambitious growth plan; Chrysler, Ford recalls; GM to expand Mich. plant; Nissan aids Ebola fight.

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Chevy presents Colorado with 'technology and stuff' to World Series MVP [UPDATE]

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Chevy presents Colorado to World Series MVP

UPDATE: Chevy was quick to turn Wilde's nervousness into social media pay dirt this afternoon, embracing the "technology and stuff" line with a hashtag on Twitter, and even a starring role on the Colorado's consumer website. That's what you call lemonade, folks.

Being named the Most Valuable Player in the World Series has its perks. For one, it means you're pretty much the best baseball player in the world. You'll probably never have to pay for a drink, too. But it also means you get... a brand new Chevy!

Every year Chevrolet gifts a new car to the MVP at the World Series, just as it does at the All-Star Game and at the Super Bowl. It's a good marketing gimmick, associating the brand with winners and stuff that America likes. So long as you can get someone to verbalize that relation at the handover ceremony. But the Bowtie brand seemed to fall short when it asked one of its regional managers, Rikk Wilde, to make a little speech and give San Francisco Giants pitcher Madison Bumgarner the keys to his new Chevy Colorado.

Wilde's speech was a little awkward, to say the least, but at least he made sure to point out all the "class-winning... and -leading...um, you know, technology and stuff."

Continue reading Chevy presents Colorado with 'technology and stuff' to World Series MVP [UPDATE]

Chevy presents Colorado with 'technology and stuff' to World Series MVP [UPDATE] originally appeared on Autoblog on Thu, 30 Oct 2014 12:45:00 EST. Please see our terms for use of feeds.

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Chrysler 200 subtitles performance in latest round of advertising

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Chrysler 200

Every once in a while, we come across a car video narrated in a foreign language and subtitled in English. They usually center on foreign-made automobiles, but this latest series of videos comes straight from Detroit.

Airing for the first time during's NFL broadcasts, these four commercials for the 2015 Chrysler 200 were produced by Wieden + Kennedy Portland - the same advertising firm that created the now-legendary Eminem spot for the last-generation 200.

Each clip in the "Ready to Take on the World" campaign highlights a different aspect of the American sedan and is narrated in Japanese, German or Swedish - each with English subtitles - associating the 200's Japanese level of quality, German performance and Swedish safety standards. But while the clips are ostensibly set in Japan, Germany and Sweden, Automotive News reports that they were actually filmed at home in the US.

It's an interesting way to sell an American car, and you can view the first three clips below and what you think of the new campaign, with the fourth Swedish spot still to be released.

Continue reading Chrysler 200 subtitles performance in latest round of advertising

Chrysler 200 subtitles performance in latest round of advertising originally appeared on Autoblog on Mon, 27 Oct 2014 19:01:00 EST. Please see our terms for use of feeds.

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Dealers pressure Edmunds to remove 'Haggling' videos from YouTube [w/videos]

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Screencap of Edmunds ad depicting haggling over groceries

Many people absolutely abhor the car-buying process - especially haggling back-and-forth with a salesman to settle on a price. A 2014 study from Edmunds found that 83 percent of respondents would like to cut negotiating from the purchasing experience, and about 20 percent of them would have given up sex for a month to do it. However, Edmunds might have taken advertising that point a little too far recently, as it's had to remove a series of ads for its Price Promise no-haggle service from YouTube because they angered the company's dealer partners.

The commercials put hidden cameras in a grocery store and tried to convince people to negotiate for goods including milk, bread and squash. The checkout cashier used classic tactics like calling his manager and offering to throw in things the buyer didn't want to try to persuade them to overpay. While the ads are no longer on Edmunds' YouTube page, Ad Age still has two of them available, and they're viewable below.

Edmunds claims that the commercials were meant as an exaggerated joke showing off outdated sales techniques, but dealers evidently didn't get the joke. According to Ad Age, some showrooms even cancelled their subscriptions with Edmunds to advertise cars on the website. The sellers felt that the company was undermining their business when they were supposed to be partners.

According to Ad Age, Edmunds initially had no intention of removing the commercials, but it eventually took them down. In a statement, company president Seth Berkowitz said in part, "Our digital videos illustrating the 'Absurdity of Haggling' missed the mark. Some of our partners were deeply insulted, expressing that our attempt at humor reinforced outdated stereotypes. That was obviously never our intent."

Scroll down to watch two of the ads, and see for yourself, then let us know what you think in Comments.

Continue reading Dealers pressure Edmunds to remove 'Haggling' videos from YouTube [w/videos]

Dealers pressure Edmunds to remove 'Haggling' videos from YouTube [w/videos] originally appeared on Autoblog on Mon, 27 Oct 2014 15:31:00 EST. Please see our terms for use of feeds.

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Paul Rushing commented on J.D. Rucker's blog post Links May Die Someday for SEO, but Not Quite Yet
"Anything done to manipulate a websites ranking is blackhat, because search engines do not care about manipulated results. The fact is most website owners have a business to run and have to integrate with other businesses to sell their wares. ie…"
8 minutes ago
Jeff Glackin commented on Timothy Martell's blog post Is Your Dealership Investing in Itself or Third Parties?
"I have always told dealerships "when you buy third party leads instead of generating your own, you are financing your own doom". I think you have to do whatever it takes to sell cars so if you aren't getting enough leads buy away but…"
9 minutes ago
Paul Rushing commented on J.D. Rucker's blog post Links May Die Someday for SEO, but Not Quite Yet
"Anything done to manipulate a websites ranking is blackhat, because search engines do not care about manipulated results. The fact is most website owners have a business to run and have to integrate with other businesses to sell their wares. ie…"
9 minutes ago
Jeff Glackin commented on J.D. Rucker's blog post Links May Die Someday for SEO, but Not Quite Yet
"Very confusing reading these comments. One comment says it all black hat smoke and mirrors and the next says white hat is the way to go and the cream will rise to the top."
23 minutes ago
Jeff Glackin shared J.D. Rucker's blog post on Twitter
34 minutes ago
Lisandra Ramos's blog post was featured

The Top Ten Auto News Stories of the Week: October 25 - 31

Happy Halloween and TGIF, Auto Professionals! It’s been a busy week, but that’s no reason to fall behind on the latest auto industry news and blogs. As always, we’ve got your back.In this week’s Top 10, you’ll learn about mobile search and video, zombie cars, how you can decrease turnover at your dealership, and much…See More
2 hours ago
Jim Jabaay's blog post was featured

3 Reasons Dealers Should Post Inventory on Social Media

Social media has been a hot topic of discussion for car dealers even before Facebook overtook MySpace. There are plenty of gurus, vendors, experts, and in-store personnel who have different opinions on the topic of posting inventory. To us, the answer is very clear.Studies show that people do not go to social media to search for…See More
2 hours ago
Timothy Martell's blog post was featured

Is Your Dealership Investing in Itself or Third Parties?

When I started doing SEO and social media for dealers, the one thing that really worried me was how often dealers are being outranked in search engines by third-party listing sites like Autotrader, Cars.com, CarGurus, and Edmunds.After all, these are sites that make more money from dealers by essentially…See More
2 hours ago
Mike Gorun's blog post was featured

The Mind is Like a Parachute – It Works Best When Open

Competition in business is usually a good thing.  Sure, we’d all like to have the market cornered, but without a little competition we would perhaps never figure out ways to improve our products or services and keep our customers coming back.  In an interesting…See More
2 hours ago
Richard Holland's blog post was featured

Using Data to Increase Service Revenue

One of the most valuable assets you have at your dealership is your customer database. However, frequently dealers fail to effectively use this information to help achieve more specific marketing goals. While some may use their database to send marketing messages to existing and previous customers in an effort to sell another…See More
2 hours ago
Tim Kaye's 2 blog posts were featured
2 hours ago
CDK Global's blog post was featured

Are You Master of Your Domain?

by Jason Jewert, CDK Global Performance Improvement ConsultantWho can forget The Contest? One of the most memorable episodes in Seinfeld history featured a contest between Jerry, George, Elaine & Kramer to see who could resist the urge (you know…the urge) the longest. Curbing their enthusiasm (see what I…See More
2 hours ago
sara callahan's blog post was featured

Don’t Kill The Messenger

Customer complaints happen. No matter how much a business wants to provide great customer service, there are times when the dominos aren’t lined up exactly right. The chain breaks somewhere, preventing the last domino from falling. For the most part, customers understand that businesses aren’t perfect. It certainly helps when the…See More
2 hours ago
J.R. Batchelor's blog post was featured
2 hours ago
Terry Ziegler Jr is now a member of Automotive Digital Marketing ProCom
7 hours ago
Rob Hagen posted a blog post

Social Content Examples for November 2014

Let me start off by stressing the word social, these are going to be topics, events and days of interest that you can use to be conversation pieces with people in your online communities. None will be car specific but instead topics that might stimulate two-way conversations and recognition. People are pretty smart, they know ABC Toyota sells Toyota’s, you don’t have to tell them every day.These topics will fall into the fun section of my 4-3-2-1 Rule of Facebook Posting. Each month, I will…See More
11 hours ago
Manny Luna commented on Timothy Martell's blog post Is Your Dealership Investing in Itself or Third Parties?
"Where's my buddy Mark? Do real company stuff I call it! #RCS Nice post Tim.  "
14 hours ago
Peter Martin liked Jim Jabaay's blog post 3 Reasons Dealers Should Post Inventory on Social Media
16 hours ago
Jim Jabaay posted a blog post

3 Reasons Dealers Should Post Inventory on Social Media

Social media has been a hot topic of discussion for car dealers even before Facebook overtook MySpace. There are plenty of gurus, vendors, experts, and in-store personnel who have different opinions on the topic of posting inventory. To us, the answer is very clear.Studies show that people do not go to social media to search for…See More
17 hours ago
Lisandra Ramos posted a blog post

The Top Ten Auto News Stories of the Week: October 25 - 31

Happy Halloween and TGIF, Auto Professionals! It’s been a busy week, but that’s no reason to fall behind on the latest auto industry news and blogs. As always, we’ve got your back.In this week’s Top 10, you’ll learn about mobile search and video, zombie cars, how you can decrease turnover at your dealership, and much…See More
17 hours ago

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Top Ten Most Popular Automotive Marketing Posts of the Past 30 Days 

1 Links May Die Someday for SEO, but Not Quite Yet

Links May Die Someday for SEO, but Not Quite Yet

Added by J.D. Rucker on October 24, 2014

2 Our Connections are a Reflection of How to Market a Dealership

Our Connections are a Reflection of How to Market a Dealership

Added by Subi Ghosh on October 8, 2014

3 The Sales Management Super Conference

The Sales Management Super Conference

November 11, 2014 at 8am to November 13, 2014 at 12:30pm at Atlanta Buckhead Marriott Hotel and Conference Center

Organized By: James A. Ziegler

4 What Women Want: How to Connect with The Modern Female Car Buyer

What Women Want: How to Connect with The Modern Female Car Buyer

Added by CDK Global on October 23, 2014

5 Are You Getting the Most Out of Your Dealership's Website?

Are You Getting the Most Out of Your Dealership's Website?

Added by CDK Global on October 15, 2014

6 Is It Possible to Have Good SEO Simply by Having Great Content

Is It Possible to Have Good SEO Simply by Having Great Content

Added by Ralph Paglia on October 27, 2014

7 The Pursuit of Mediocrity is YOUR Best Friend

The Pursuit of Mediocrity is YOUR Best Friend

Added by J.D. Rucker on October 15, 2014

8 Does Your Dealership C.A.R.E.S.? Part 1

Does Your Dealership C.A.R.E.S.? Part 1

Added by Rob Hagen on October 6, 2014

9 Do You Know How Many Website Visitors You Get Late at Night?

Do You Know How Many Website Visitors You Get Late at Night?

Added by Jeffery Sterns on October 8, 2014

10 Going Beyond All-You-Can-Eat In Loyalty

Going Beyond All-You-Can-Eat In Loyalty

Added by Mike Gorun on October 24, 2014

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ADM Blog Posts

The Top Ten Auto News Stories of the Week: October 25 - 31

Posted by Lisandra Ramos on October 31, 2014 at 1:32pm 0 Comments

Happy Halloween and TGIF, Auto Professionals! It’s been a busy week, but that’s no reason to fall behind on the latest auto industry news and blogs. As always, we’ve got your back.

In this week’s Top 10, you’ll learn about mobile search and video, zombie cars, how you can decrease turnover at your dealership, and much more!

 

10. Auto industry uses 3-D printing heavily in product development

3-D printers aren’t new, but their use in the automotive industry has grown exponentially. See what they’re being used for now, and what may very…

Continue

3 Reasons Dealers Should Post Inventory on Social Media

Posted by Jim Jabaay on October 31, 2014 at 1:49pm 0 Comments

Social media has been a hot topic of discussion for car dealers even before Facebook overtook MySpace. There are plenty of gurus, vendors, experts, and in-store personnel who have different opinions on the topic of posting inventory. To us, the answer is very clear.

Studies show that people do not go to social media to search for vehicles, which is the primary reason that many believe it's not a good idea to post inventory there. The reasoning is sound, but there's an important flaw in many of these studies. They will ask if people go to social media to search for vehicles. They don't, just as people don't go to television or turn on their radio to search for vehicles, either. That doesn't make it any less valid.

Here are three reasons that we believe dealers should post…

Continue

Is Your Dealership Investing in Itself or Third Parties?

Posted by Timothy Martell on October 31, 2014 at 9:52am 2 Comments

When I started doing SEO and social media for dealers, the one thing that really worried me was how often dealers are being outranked in search engines by third-party listing sites like Autotrader, Cars.com, CarGurus, and Edmunds.

After all, these are sites that make more money from dealers by essentially outmarketing them. What's worse is many of these sites use dealers' money to invest in ad campaigns that actually demonize dealers. The goal being to get customers to skip dealer websites and window shopping, in order to make…

Continue

The Mind is Like a Parachute – It Works Best When Open

Posted by Mike Gorun on October 31, 2014 at 5:30am 0 Comments

Competition in business is usually a good thing.  Sure, we’d all like to have the market cornered, but without a little competition we would perhaps never figure out ways to improve our products or services and keep our customers coming back. 

 

In an interesting article on Infusionsoft’s “Big Ideas Blog,” a few examples of businesses thinking outside the box were shared. 3Tees is a Singapore based company that prints T-shirts for companies “promoting events with a social cause.” It has a slogan of “You price it. We print it.” The company allows customers to determine the price of the shirts and their pricing strategy has proven successful.  According to the article, the vast majority of customers make genuine…

Continue

Using Data to Increase Service Revenue

Posted by Richard Holland on October 30, 2014 at 5:30am 0 Comments

One of the most valuable assets you have at your dealership is your customer database. However, frequently dealers fail to effectively use this information to help achieve more specific marketing goals. While some may use their database to send marketing messages to existing and previous customers in an effort to sell another vehicle, or perhaps remind of a future service that is due, this is a very limited use. Sadly, many dealers fail to fully leverage this literal goldmine of information.

 

For example, using data segmentation to present products or services purchased by one set of customers to other customers with a similar profile. This is not a new idea, Amazon does this quite effectively. When a consumer visits many web pages, suggested products are prominently displayed that were…

Continue

The Safest Cars of 2014: An Overview

Posted by Tim Kaye on October 29, 2014 at 11:30pm 0 Comments

Whenever you hit the road sitting behind the wheel with your loved ones, safety is the first thing that comes to your mind. May be you are going to your office or for a long road trip this summer. You need to ensure that you travel in a safe car that will minimize the chances of accidents.

When you are going to buy a car, obviously you will look for a sleek design, stylish finish, fabulous color, and more. But if you only focus on how sexy your car looks, then there are high chances that you will miss out on the safety aspects of it.…

Continue

Are You Master of Your Domain?

Posted by CDK Global on October 29, 2014 at 10:20am 0 Comments



Jason Jewert, Performance Improvement Consultant
by Jason Jewert, CDK Global Performance Improvement Consultant

Who can forget The Contest? One of the most memorable episodes in Seinfeld history featured a contest between Jerry, George, Elaine & Kramer to see who could resist the urge (you know…the urge) the longest. Curbing their enthusiasm (see what I did there?) and becoming ‘…

Continue

Don’t Kill The Messenger

Posted by sara callahan on October 29, 2014 at 5:30am 0 Comments

Customer complaints happen. No matter how much a business wants to provide great customer service, there are times when the dominos aren’t lined up exactly right. The chain breaks somewhere, preventing the last domino from falling. For the most part, customers understand that businesses aren’t perfect. It certainly helps when the customer that is having a poor experience is familiar with any challenges that prevent the experience from being great. Take for example a story shared recently by ijreveiw.com, about a couple that had a less than stellar experience at a restaurant.

 

The couple were quoted in the article saying: “service tonight sucked. [It] took 20 minutes to get…

Continue

Time to Go Green with your vehicle

Posted by Tim Kaye on October 29, 2014 at 12:26am 0 Comments

The majority of the car manufacturers are coming with plenty of looming changes in the market. Amongst them, the manufacturers have been investing in green technology for years. And with the emerging technology, the proposition of going green with the vehicles is becoming increasingly alluring to the road users. Till now you’ve been choosing between two and four seats, or between power and economy. But now you’ve one more factor to decide – whether to go green

What’s new with the technology?

With the development of zero-emissions, low fuel consumption technology of all the electric and existing models, eco-friendly vehicles are causing little harm to the environment. Gas mileage is one of the prominent features of eco-friendly vehicles, which means cars should have the…

Continue

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Automotive Marketing and Car Dealer News from AutoBlog

Chevy presents Colorado with 'technology and stuff' to World Series MVP [UPDATE]

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Chevy presents Colorado to World Series MVP

UPDATE: Chevy was quick to turn Wilde's nervousness into social media pay dirt this afternoon, embracing the "technology and stuff" line with a hashtag on Twitter, and even a starring role on the Colorado's consumer website. That's what you call lemonade, folks.

Being named the Most Valuable Player in the World Series has its perks. For one, it means you're pretty much the best baseball player in the world. You'll probably never have to pay for a drink, too. But it also means you get... a brand new Chevy!

Every year Chevrolet gifts a new car to the MVP at the World Series, just as it does at the All-Star Game and at the Super Bowl. It's a good marketing gimmick, associating the brand with winners and stuff that America likes. So long as you can get someone to verbalize that relation at the handover ceremony. But the Bowtie brand seemed to fall short when it asked one of its regional managers, Rikk Wilde, to make a little speech and give San Francisco Giants pitcher Madison Bumgarner the keys to his new Chevy Colorado.

Wilde's speech was a little awkward, to say the least, but at least he made sure to point out all the "class-winning... and -leading...um, you know, technology and stuff."

Continue reading Chevy presents Colorado with 'technology and stuff' to World Series MVP [UPDATE]

Chevy presents Colorado with 'technology and stuff' to World Series MVP [UPDATE] originally appeared on Autoblog on Thu, 30 Oct 2014 12:45:00 EST. Please see our terms for use of feeds.

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Google Blog Articles, News and More

Through the Google lens: search trends October 23-30

Grab some candy corn and a caramel apple and settle in for a look back at another week in search trends:

Time for trick or treating
With today’s Halloween holiday, people are turning to the web to look for
last-minute costumes and pumpkin-carving tips. Top costume searches include Elsa from Frozen, Anna from Frozen, Olaf from Frozen (people can’t just let it go, can they?) and Maleficent. Whether you’re trick-or-treating or not, get the most out of the twilight hours tonight—Daylight Savings Time comes to an end on Sunday, which means it will be getting darker earlier. At least you get some extra sleep out of the deal.

Sports endings and beginnings
The World Series came to a thrilling conclusion on Wednesday night with Game 7 in Kansas City’s Kauffman Stadium, as the San Francisco Giants’ took home their third victory in just five (even) years. The star of the night—and the series—was undoubtedly Madison Bumgarner, the Giants’ 25-year-old ace starting pitcher who came into the game in relief in the fifth inning and more than earned both the save and his MVP trophy, capping off a postseason performance for the history books. He was the top topic in search Wednesday, with more than 1 million searches. Fellow teammates Buster Posey and “Panda” Pablo Sandoval were also on the list.
As baseball fans put their caps and gloves in storage and look longingly at the calendar for March (pitchers and catchers report in 114 days!), fans of the NBA are just getting going. Basketball season started this week and the web was full of searches for the Cleveland Cavaliers (who are welcoming hometown hero Lebron James back to the fold), Miami Heat (the team LeBron left behind) and Chicago Bulls.

Trouble in the skies
There was a spike in searches around NASA when an unmanned rocket erupted into flames seconds after liftoff on Tuesday. The spacecraft and its cargo were lost, and the launch pad suffered heavy damage. Also this week, there was a breakthrough in the mystery of Amelia Earhart’s final flight. A piece of debris located on a tiny island has been identified as a piece of her lost plane.

Movie marvels
Marvel this week revealed a lineup of nine new movies to be released over the coming years, along with some casting details. Alongside familiar faces like Captain America and Iron Man, we’ll soon see a film about the Black Panther, who will be played by Chadwick Boseman. Marvel also revealed that Sherlock star (and Internet fave) Benedict Cumberbatch will play Doctor Strange in the 2016 movie.

Tip of the week
Don’t get caught off-guard by the changing of the clocks. With the Google app, you can set a reminder to reset the clocks on your microwave, in your car and on your wall as soon as Daylight Savings Time comes to an end on Sunday. Just open the app and say “Ok Google, remind me to change the clocks on Sunday.” Now relax and enjoy that extra hour of sleep!

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Automotive Marketing News

GM tries to overcome 'recall fatigue'

General Motors has launched a cutting-edge digital marketing tool to reach customers on Facebook and other popular websites. It assigned one of its top marketing executives to the effort.

Ram quality, reliability dragged down by technology, new boss says

Fiat Chrysler Automobiles' Ram brand chief says cockpit technology was partly responsible for the brand's ranking in the latest Consumer Report's reliability study.

How the 'Chevy Guy' became, you know, a hit and stuff

Late Wednesday night, General Motors introduced America to the 2015 Chevrolet Colorado -- the dependable, all-new pickup that comes with 'you know, technology and stuff.'

Ford's Fields lunch auction draws top bid of $100,000

The price to have lunch with Mark Fields? $100,000. Ford's new CEO will have an exclusive lunch with the highest bidder to benefit Detroit charity Focus: HOPE.

On Twitter, 140 characters = $716 million in car sales

It's a burning question for auto marketers on Twitter: Are our tweets influencing people to buy cars? To tackle this question, the social network released new data today that attempts to show just how much 140 characters are worth.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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