Automotive Digital Marketing

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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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Ralph Paglia
Editor-in-Chief

Arnold Tijerina
Editor, Content Marketing 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Latest ADM Activity - Click "More" at bottom!

tony croose posted a blog post

Main features of fuel testing and analysis

Fuel laboratories are highly-specialised facilities that test a diverse range of fuels for quality and consistency, including the RDE fuels used in vehicle testing. Testing and analysing fuels is important for adhering to regulatory standards and to check for any signs of contamination when necessary.Detailed analysis can be useful when troubleshooting and to quantify pollutants produced by different types of fuels. With new fuels emerging and machinery becoming more sophisticated, it is vital…See More
1 hour ago

Marketer
Adam Lofbomm and Ralph Paglia are now friends
9 hours ago
Lizzie Weakley posted a blog post

Men and Trucks: The Best Practices to Repair Your Truck After a Smashing Accident

After getting in an accident the last thing you want to do is deal with paperwork to get your truck repaired. However, when life hands you lemons...you know how the saying goes. Most people have a ton of questions after a car accident and need help navigating the complex…See More
10 hours ago

Agency
Dane Saville posted a blog post

Dealership Marketing Audit: Homepage to SRP Click-through Rate

Car shoppers should have a simple path to your website's SRPs. Your homepage should offer that streamlined process.Is there a way I can tell if my homepage is driving people to my inventory?Yes, and you already have the data. Just roll up the sleeves to conduct an audit of your homepage-to-SRP click-through rate in…See More
11 hours ago
Mike Esposito posted a blog post

Auto/Mate Announces DMS Integration with Vitu, Helping Dealers Streamline Tax, Title and Registration Processes

Albany, NY – June 18, 2018​ – Auto/Mate Dealership Systems has integrated its dealership management system (DMS) with Vitu, Motor Vehicle Software Corporation’s (MVSC) market-leading national electronic tax, title and registration platform for automotive dealerships (known as “DMVdesk” in California). Through its integration program, Open/Mate, Auto/Mate customers who use the Vitu platform can now perform processes in real-time – such as pull deal data, generate Virtual Reports of Sale and…See More
16 hours ago
Chris Miller posted a blog post

When Batman Decides a Recall Isn’t Enough

In 2014, due to safety concerns, Toyota issued a recall notice for a power inverter on its popular Toyota Prius. Nothing abnormal. But for the fact that, even after the recall was fixed, customers continued coming in with issues – hundreds of them – and that’s when Roger Hogan’s dealership decided enough was enough. According to…See More
17 hours ago
Doug Van Sach posted a blog post

Drive Sold-to-Service Converts

Almost half of a dealership’s sales customers never return for their first service appointment – that’s a hefty chunk of a dealer’s lifetime service potential! What causes this pattern in car buyers, and how can you channel more of them from your showroom to your service lane? AutoLoop surveyed our subscribed dealers and their…See More
17 hours ago
Ujj Nath posted a video

Why AI Still Requires Humans

In this video blog, Ujj Nath shares why AI will never completely replace humans and why.
17 hours ago

ADM Blog Posts

Biggest Challenge Today? Making Communication Easier

Posted by Thomas F. Jung on June 15, 2018 at 1:30am 0 Comments

Interchange of information is crucial in business. Especially if you aim to transmit essential messages such as repair scheduling, tire replacement, or the cost of new car components.

Emails today usually end up unanswered or in the…

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Forrester’s Customer Service Trends for 2018

Posted by Thomas F. Jung on June 15, 2018 at 1:30am 0 Comments

Customer relationship management (CRM) tools are some of the biggest buzzwords in recent years.

By 2021, …

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Dealer Strong HR Recruiting

Posted by Ralph Paglia on June 14, 2018 at 4:21pm 0 Comments

HR

"The key to the success of any business is simple;
it’s about hiring the right people to be in the right roles at the right…
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How Do I Start Video Marketing (Part 1) [VIDEO]

Posted by Timmy D. James on June 14, 2018 at 8:30am 0 Comments

                                

Flick Fusion COO Tim James shares his advice on how auto dealers can start adding video to their marketing strategy in part 1 of this 2 part video…

Don't Worry About Bells and Whistles. Make Your Homepage Help You Sell Cars

Posted by Dane Saville on June 14, 2018 at 8:00am 0 Comments

Your homepage should fulfill two needs: get car shoppers where they need to be and give them easy access to contact you. 

Every visitor should be able to do this with little to no friction. But many dealers make the same mistake on their homepage,…

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Don’t go Breaking your Customer’s Heart!

Posted by sara callahan on June 14, 2018 at 6:30am 0 Comments

When it comes to earning business, the customer experience has become a key differentiator. These days, sales and service customers tend to choose convenience and experience over pricing. In fact, dealers that consistently provide an…

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How Millennials’ buying habits change the auto industry

Posted by Thomas F. Jung on June 14, 2018 at 12:12am 0 Comments

After more than a century on the road, the Americans are changing the way they drive. As of April 2016, the Millennials are the largest living population in the United States and they will make a huge impact on the auto industry. If you want your dealership to…

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DMS integrated texting is worth paying for

Posted by Thomas F. Jung on June 14, 2018 at 12:10am 0 Comments

Time is money, and no one likes their time wasted. So, if you are not using the newest technologies, you are missing out on lucrative business opportunities. When it comes to texting – it is a relatively old technology – for more than 25 years…

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Can Artificial Intelligence Make Better Logos Than Designers?

Started by Hina Eni in WEBSITE CONTENT - How to Get Visitors to Interact, Engaging Content, Driving Increased Website Visitor-to-Dealer Contact Conversion Rates. Last reply by fast coode on Thursday. 5 Replies

This era belongs to the artificial intelligence because humans are quickly getting replaced by the computers and algorithms for completing the task. Considering the role of web design agencies in Dubai, they now face the challenges of creating best UI design based websites by using the phenomena of highly effective logos and stickers. The sites designing agencies now deliver the best websites by creating creative logos at affordable prices. Therefore, they make use of the artificial intelligence, because it generates excellent options, and help them in the development of logos. The client selects five logos from twenty of them, which are then taken by following the strategy of typeface, icons, colour palette and tons of other options. A designer is required to produce the best logo by keeping in consideration the requirement of the client and designing the logo using interactive colours and stickers to meet the…Continue

Tags: company, design, designinig, web

Las Vegas Casino Workers’ Union: Visitors Should Not Sexually Harass Workers

Started by Ralph Paglia in CONFERENCES, SEMINARS, EVENTS - Gatherings, Trade-Shows, Speakers, Offsite Training, etc. - Anything you go to outside the dealership to get information and contacts May 30. 0 Replies

Las Vegas casino workers’ union is calling on conference visitors to not sexually harass workersLas Vegas, NV - In a survey conducted by UNITE HERE’s Culinary and Bartender Unions of over 10,000 Las Vegas casino workers: 59% of cocktail servers and 27% of hotel housekeepers said they had been sexually harassed by guests, managers or others while on the job. 72% of cocktail servers and 53% of hotel housekeepers said a guest had done something to make them feel uncomfortable or unsafe. The Culinary Union, Nevada’s largest union, is actively reaching out to Las Vegas tourists and asking them to pledge to not sexually harass Las Vegas casino workers while they are visiting. Other UNITE HERE locals will be leafleting the pledge at major airports around the country. The pledge is available on the…Continue

Tags: Not, Sexually, Harass, Workers, Should

5 SEO Tips for Auto Dealers Selling Auto Parts Online

Started by Jon Hedges in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices May 22. 0 Replies

For any dealers that sell OEM parts, tires or wheels online, you may already know the auto parts SEO process is much different than for the front of the house.Here are some tips to use on your own website.Tip #1: Understand the Road to Purchase for auto parts SEOThe Road to Purchase for car parts can vary a lot, depending on what part you're optimizing for.For example, when a shopper needs an OEM part, it's usually because something broke or wore out. It may not be a planned purchase.But, for a performance car part, an accessory, or something to customize a vehicle, the shopper may have been thinking about that part for weeks, months or even years.The key is to show up for online searches when a shopper starts down the Road with general searches, as well as showing up for more specific searches that have high purchase intent as that…Continue

Tags: automotive seo, auto parts, seo

WordStream Sold To Publisher Gannett For $130 Million Cash

Started by Ralph Paglia in SUPPLIERS - The Good, The Bad and The Ugly May 13. 0 Replies

Search Icon and Marketer Tool of Choice WordStream Sold To Publisher Gannett, Owner of Cars.com for $130 Million Cash DealWritten by Laurie Sullivan  @lauriesullivanGannett on Thursday announced an agreement to acquire search marketing and advertising company WordStream for $130 million in cash and up to an aggregate of $20 million earnout during the next 24 months based on achieving certain revenue targets.As Gannett transforms into a digital publisher supported by search and analytics services, the “acquisition marks another critical milestone,” stated Robert Dickey, president and chief executive officer of Gannett.The transaction builds on Gannett’s existing…Continue

Tags: $130, Million, Cash, For, Gannett

Why is it important to differentiate between mobile and desktop in SEO?

Started by Susan Daigle in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices. Last reply by Jon Hedges May 10. 4 Replies

Distinguishing clearly between the mobile platform and the desktop platform is of paramount importance when it comes to search engine optimization. More specifically, mobile platform has not just influenced the way businesses used to represent themselves over the internet but, it has entirely changed the concept of online branding. Now SEO experts put greater attention to the area of content that fits best when it comes to reading it on mobile devices.  Moreover, it has been also observed that mobile search terms vary a lot from the desktop search terms. And above all, according to a digital marketing in Virginia, mobile friendliness continues to grow as a trending priority when it comes to executing SEO plans in the year 2017 where concepts such as Google AMP has been launched that largely focuses on showing up the best content results…Continue

Tags: and, mobile, desktop, in, SEO?

Are You Looking at This the Right Way?

Started by Garry House in Uncategorized or Does Not Fit Into Any Pre-Defined Category May 10. 0 Replies

When I was teaching the Sonic Dealer Academy from 2001 through 2008, my co-instructor, Steve Hallock, became famous for asking each class, “Why do you think we spend so much time talking about the Service Department? It’s because, at a 75% gross profit margin on labor sales, this department offers, by far, the greatest incentive to increase sales. That was then, and many dealership owners and managers looked at service gross potential that way.These days, however, I’m coaching my clients to also recognize the value of the “associated gross” that is developed when we increase service labor sales. I’m sure most of you grasp how adding 5 more R.O.s per month, increasing hours per R.O. by two tenths, and increasing the labor rate by $0.50 can increase labor sales. But most dealership owners and managers are absolutely shocked by the increased overall gross profit developed when we consider the “associated” sales.What do I mean? After performing this exercise with hundreds of NCM Institute…Continue

Vehicle Subscriptions: How Many Consumers Are Yet Aware?

Started by Ralph Paglia in FINANCE and INSURANCE - Financial Services, Credit Issues, Using Financing variations to sell cars, the F+I Department, etc. May 2. 0 Replies

Netflix for Cars?Most Consumers Unaware of SubscriptionsWith the growing availability of subscriptions for new and used vehicles in the auto industry, Autolist.com wanted to see how aware consumers are of this new ownership model... As it turns out, not very many at all! According to an Autolist survey of 1,428 current car shoppers, 70 percent of consumers have no idea that automakers and retailers offer or have announced subscriptions for new or used vehicles. Highlights:Seventy percent of car shoppers are not aware that automakers and retailers currently offer or have announced subscription services for their vehicles.  Just 16 percent of consumers could name a brand offering a subscription. Consumers are less open to a subscription for their next vehicle, but they’re more open to it as…Continue

Tags: Unaware, of, Subscriptions, Consumers, Most

Newsletter: 'Ralph Recommends...'

Started by Ralph Paglia in AUTO INDUSTRY NEWS - Discussions about Auto Industry, including dealerships, car companies and government, but not about suppliers (see cetegory) Apr 27. 0 Replies

*|MC_PREVIEW_TEXT|*Teach Customers to Use Tech By the Center for Performance ImprovementConnected navigation, Bluetooth phone and streaming audio, Apple CarPlay and Android Auto are just a few examples of tech features now commonly found in new cars. It’s no surprise some customers are having trouble ...VIEW STORYYour Technician Shortage Is Not a Good Excuse By the Center for Performance ImprovementFrom New York City to Los Angeles,…Continue

Tags: Recommends, Ralph, Newsletter

Dealers Do Not Need To Buy All New Technology To Go High-Tech, Just Make a Few Tweaks!

Started by Ralph Paglia in DEALERSHIP MANAGEMENT, MONITORING and REPORTS - Achievements, Milestones, Sales Team and Organizational Leadership Topics, awards or achievements you and your team have earned Apr 4. 0 Replies

Vehicles have advanced by leaps and bounds. New vehicles have smartphone integration with Apple CarPlay and Android Auto, available Wi-Fi hotspots, and some of the most amazing and massive capacitive touchscreens in the dash. Despite in-vehicle tech advances, there’s an accepted theory that the automotive industry is notoriously slow to adopt new technology at the dealership level.       Ralph Paglia of Automotive Digital Marketing says that’s not necessarily the case. “As much as we seem to hear about this "Tech Aversion" factor being ascribed to the car business, I believe it is an exaggeration based on conservatively managed brick and mortar business owner reluctant to tamper with a profitable business model when the numbers…Continue

Tags: Just, Tweaks, Go High-Tech, Technology, Buy

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ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

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