Automotive Digital Marketing ProCom

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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Ralph Paglia
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J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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A Dirt-Ready Toyota Tacoma (2/12/16)

In Chicago: Tacoma TRD Pro debuts, Ford's Bronco riddle, Bare-bones Sprinter van, Momo Edition Jetta GLI; Job 1 for Mazda CX-9; March reveal for Aston Martin DB11; Getting smarter about leasing.

Kia Unveils Three Hybrids (2/11/16)

Chicago Auto Show: Kia unveils 3 hybrids, Hyundai shows freshened Santa Fe, Peek at half-ton Titan, Ram's big entrance; New Daimler role for Kaellenius?; Slipping on cheaper oil.

Best Practices Richfield Bloomington Honda

Best Practices Richfield Bloomington Honda

Nissan Armada Takes Luxury Turn (2/11/16)

In Chicago: Nissan Armada takes luxury turn, Ram freshens Power Wagon, Ford talks SUVs; Honda teases Civic hatchback; Opel's Bolt; Tesla Model 3 update; Hyundai brand cheapest to own.

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PowerDealer February 2016 Skyscraper Ad

by Ralph Paglia PowerDealer February 2016 Skyscraper Ad

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by Hannah Philpott

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Custom Digital Banners

by Dave Hunter Stunningly brilliant high definition digitally printed banners. Available in 13 oz. or 18 oz. vinyl.

Car Dealer Flags

by Dave Hunter Stands 15' Tall. These flags will get your dealership noticed.

Auto Industry Marketing and Advertising News

Hyundai's Super Bowl ads score on Ad Meter

Filed under: , , ,

Hyundai is the first automaker to top USA Today's influential survey of Super Bowl commercials.

Continue reading Hyundai's Super Bowl ads score on Ad Meter

Hyundai's Super Bowl ads score on Ad Meter originally appeared on Autoblog on Mon, 08 Feb 2016 18:05:00 EST. Please see our terms for use of feeds.

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KIA: Walken Closet

Filed under: ,

Kia quite literally had no other option than to secure Christopher Walken to star in this commercial. It's entitled Walken Closet, and the misspelling is clearly intentional.

Continue reading KIA: Walken Closet

KIA: Walken Closet originally appeared on Autoblog on Sun, 07 Feb 2016 22:44:00 EST. Please see our terms for use of feeds.

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Latest ADM Activity - Click "More" at bottom!

Blair J. Monroe updated their profile
24 minutes ago
Alexia Henson posted a blog post

The Cross-Media Approach: Are We Practicing What We Preach?

When I look at advertising strategies in our industry, one of the most consistently missed opportunities I see is dealerships who are trying to save money by marketing to all their customers through email, and only sending mail to customers without an email address on file.These dealers often ask me, “Now that I can email my…See More
52 minutes ago
Christine Robertson commented on Jeff Glackin's blog post Sure it’s co-opable but is it in the best interest of your dealership?
"Shocking to thing the manufacturer may not have it all figured out.. shocking, I tell you!  Great post, Jeff! "
2 hours ago
Christine Robertson shared Jeff Glackin's blog post on Twitter
2 hours ago
Christine Robertson shared Jeff Glackin's blog post on Facebook
2 hours ago
Christine Robertson liked Jeff Glackin's blog post Sure it’s co-opable but is it in the best interest of your dealership?
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Influencer
Erika Kay Simms liked Jeff Glackin's blog post Sure it’s co-opable but is it in the best interest of your dealership?
5 hours ago
steve john replied to steve john's discussion WHAT IS THE FIRST STEP FOR THE STRATEGY OF ANY DIGITAL MARKETING CAMPAIGN.
"Thanks Larisa it was very helping to me."
9 hours ago
Cecil Helton shared Jeff Glackin's blog post on Facebook
17 hours ago
Cecil Helton shared Jeff Glackin's blog post on Google +1
17 hours ago
Cecil Helton liked Jeff Glackin's blog post Sure it’s co-opable but is it in the best interest of your dealership?
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Jeff Glackin liked Jeff Glackin's blog post Sure it’s co-opable but is it in the best interest of your dealership?
17 hours ago

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Jeff Glackin posted a blog post

Sure it’s co-opable but is it in the best interest of your dealership?

I have been selling solutions to car dealerships since 1998. Most vendors I have worked for have always strived to become OEM approved so their solutions could be co-opable, meaning the dealership would get reimbursed for that expense. A couple things happen when a vendor gets OEM approved. They stop seeing the dealership as their…See More
17 hours ago

Influencer
David Metter posted a blog post

The Mobile Tipping Point

For those of you who have never heard of the phrase tipping point, there are a lot of variations in terms of a definition -…See More
23 hours ago
Erik Nachbahr posted a blog post

Seven Mistakes Employees Make That Could Cost You Millions

Recently an auto dealership experienced an all-too-common security breach. An employee in the accounting department received an email from someone who he thought was the dealer asking him to initiate a $30,000 transfer from the dealership's bank account to another bank account. The accounting employee complied with the request and it was discovered later that the email was a scam. Unfortunately, there was no way to retrieve the funds.This dealership has a state-of-the-art firewall and security…See More
yesterday

Influencer
Jeff Glackin liked Paul Schnell's profile
yesterday

Influencer
Paul Moran posted a blog post

Gorillas, Balloons and Wavy Tube Men. Oh My!

Our industry does a lot with gimmicks. You’d be hard pressed to drive through an auto mall or other area dense with dealerships and not see balloons, giant inflatable gorillas or wavy tube men. On nice days, we attempt to lure shoppers in with hot dogs and sodas. We incentivize test drives. We offer televisions, iPads…See More
yesterday

Influencer
Joe Orr's blog post was featured

If I Surround Myself with Champions, I Can't Help but Win

I’m sure that every management team sits down on occasion to discuss ways to improve dealership operations. Whether that improvement has to do with sales goals, employee satisfaction, or simply lot appearance, typically what happens is that everyone is gung-ho about it and it kicks off great. Then, slowly that momentum dies and all…See More
yesterday

Influencer
Mike Gorun's blog post was featured

What Do Consumers Want in Exchange for Their Loyalty?

It’s getting more difficult to earn and keep loyal customers. Consumers these days have so many choices for their shopping needs that it only takes that deep discount, or shiny bauble, to lure them to your competition.As businesses scramble to create positive customer experiences by ensuring superior customer service, consumers…See More
yesterday
Profile IconBeverly Hills Cardiology, Megan Richardson and Polly Weston joined Automotive Digital Marketing ProCom
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ADM Blog Posts

If I Surround Myself with Champions, I Can't Help but Win

Posted by Joe Orr on February 10, 2016 at 5:24am 0 Comments

I’m sure that every management team sits down on occasion to discuss ways to improve dealership operations. Whether that improvement has to do with sales goals, employee satisfaction, or simply lot appearance, typically what happens is that everyone is gung-ho about it and it kicks off great. Then, slowly that momentum dies and all of a sudden nobody is making an effort anymore. Sound familiar?

 

How many times has your dealership implemented a new technology, lead source, or any new initiative just to find that they don’t get used, or seem to fail? Sometimes we find ourselves scratching our heads in wonder. Perhaps it’s not the technology, but rather our team members aren’t following a process or using it improperly. It’s very easy to dismiss a new technology or process as ineffective simply…

Continue

What Do Consumers Want in Exchange for Their Loyalty?

Posted by Mike Gorun on February 9, 2016 at 6:46am 0 Comments

It’s getting more difficult to earn and keep loyal customers. Consumers these days have so many choices for their shopping needs that it only takes that deep discount, or shiny bauble, to lure them to your competition.

As businesses scramble to create positive customer experiences by ensuring superior customer service, consumers increasingly realize they are in control of that shopping experience. And, they aren’t afraid to flex that decision making control and take their business elsewhere.

So, what then do consumers want from businesses in exchange for their loyalty?

A recent article on Business2Community shed some light on…

Continue

The Secrets of Referral Programs that Work

Posted by O Mayfield on February 7, 2016 at 5:30am 0 Comments

It’s a simple truth: All referral programs are not created equal.

Some will bring you a steady stream of referrals, month in and month out. Others look great on paper but fail to live up to their promise over time.

So how can you tell a great referral program from one that you should avoid? The best referral programs are:

  • Repeatable – Something that you always do, and can do over and over again without worrying about deviations in your process.

     
  • Easy – Everyone from your sales staff to your customers can easily understand the program, and can easily engage.

     
  • Enticing – Great referral programs offer rewards that incentivize all of the players, including sales people, customers and other…
Continue

Visual Content Plays a Vital Role in Getting the Right Readers to Your Blog

Posted by Amanda Ryan on February 6, 2016 at 10:00am 0 Comments

The written word is a powerful means of marketing to a mass amount of people.

The tricky part is in grabbing the attention of those people to click-through to read the content on your blog. Visual content plays a vital role in getting the right readers to your blog and making your written word come to life.

Blogging is not a new concept and neither is the idea of adding images to your blog posts, but the importance of doing both may surprise you.

According to Wordpress, users produce approximately 56 million new posts each month. That is a lot of content for readers to choose from, so how are you ensuring that your blog post…

Continue

Women-Drivers.com names 2015 Top Dealership Awards

Posted by Anne Fleming on February 1, 2016 at 1:30pm 3 Comments

Top 3 Dealerships are Acknowledged for their High Review Scores from Women

Who made the cut for the Top Dealers in 2015? Women have spoken and the reviews have been tallied.

  • DAY AUTOMOTIVE GROUP is awarded the 2015 Certified Women-Drivers.com Auto Group Dealer of the Year.
  • MIDGETTE AUTO SUPERCENTER is awarded the 2015 Certified Women-Drivers.com Independent Dealer of the Year.
  • DIVER CHEVROLET is awarded the 2015 Certified Women-Drivers.com Dealer of the Year.

Based upon the number of…

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Recalls and the Connected Car: Is In-Vehicle Technology the Answer?

Posted by Chris Miller on February 5, 2016 at 4:58am 0 Comments

Today’s cars come with very sophisticated technology, including live navigation with traffic and obstacle reports, collision avoidance systems, cell phone integration and wireless connectivity. Automakers are now investigating how they can leverage this technology to communicate any vehicle issues to vehicle owners. The OnStar system already reports vehicle concerns. These are collected from the vehicle itself and relayed via e-mail to both the owner and the dealership. These reports serve as a warning device to vehicle owners that their vehicle needs attention. Typically, these notifications revolve around regular maintenance, triggered by odometer readings, tire inflation pressures and other common indicators. But what if these connected cars could actually serve as notification centers? Or, better yet,…

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This Week in Social Media

Posted by Joseph Little on February 4, 2016 at 11:29am 0 Comments

News for the Week of 2.4 

Snapchat Add Me URLs

Snapchat recently rolled out Add Me URLs to make adding people even easier. Users are now able to copy their own unique URLs and instantly share them via apps like Twitter, as well as add them in places like signatures.  When the URL is tapped on a mobile device, a preview of the user’s Snapchat profile appears alongside an Add button. Previous feedback showed that following people via Snapchat could be challenging for less experienced users, but this latest update corrects that, making it easier to follow friends, acquaintances, and celebrities at the touch of a button. Dealerships, keep in mind the popularity of Snapchat as you work to build your social…

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Know your Competition! What Independents Are Doing to Retain Customers

Posted by Mike Gorun on February 4, 2016 at 6:16am 0 Comments

There is a constant stream of advice from industry experts concerning customer loyalty and retention. While most of the advice is on point, a large piece is typically missing in the bigger picture. In order to increase market share, businesses must be aware of what their competition is doing. Turning a blind eye to pricing and marketing tactics of the dealership down the road can easily cost sales or service business. Savvy dealers check out what their competition is doing. But, these mystery shops or research data is usually limited to their franchised competitors, not independent repair facilities, which is a mistake.

 

A recent roundtable discussion published by…

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Automotive Marketing and Car Dealer News from AutoBlog

Hyundai's Super Bowl ads score on Ad Meter

Filed under: , , ,

Hyundai is the first automaker to top USA Today's influential survey of Super Bowl commercials.

Continue reading Hyundai's Super Bowl ads score on Ad Meter

Hyundai's Super Bowl ads score on Ad Meter originally appeared on Autoblog on Mon, 08 Feb 2016 18:05:00 EST. Please see our terms for use of feeds.

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Google Blog Articles, News and More

Building a safer web, for everyone

Today is Safer Internet Day, a moment for technology companies, nonprofit organizations, security firms, and people around the world to focus on online safety, together. To mark the occasion, we’re rolling out new tools, and some useful reminders, to help protect you from online dangers of all stripes—phishing, malware, and other threats to your personal information.

1. Keeping security settings simple

The Security Checkup is a quick way to control the security settings for your Google Account. You can add a recovery phone number so we can help if you’re ever locked out of your account, strengthen your password settings, see which devices are connected to your account, and more. If you complete the Security Checkup by February 11, you’ll also get 2GB of extra Google Drive storage, which can be used across Google Drive, Gmail, and Photos.

Safer Internet Day is a great time to do it, but you can—and should!—take a Security Checkup on a regular basis. Start your Security Checkup by visiting My Account.
2. Informing Gmail users about potentially unsafe messages

If you and your Grandpa both use Gmail to exchange messages, your connections are encrypted and authenticated. That means no peering eyes can read those emails as they zoom across the web, and you can be confident that the message from your Grandpa in size 48 font (with no punctuation and a few misspellings) is really from him!

However, as our Safer Email Transparency Report explains, these things are not always true when Gmail interacts with other mail services. Today, we’re introducing changes in Gmail on the web to let people know when a received message was not encrypted, if you’re composing a message to a recipient whose email service doesn’t support TLS encryption, or when the sender’s domain couldn’t be authenticated.

Here’s the notice you’ll see in Gmail before you send a message to a service that doesn’t support TLS encryption. You’ll also see the broken lock icon if you receive a message that was sent without TLS encryption.


If you receive a message that can’t be authenticated, you’ll see a question mark where you might otherwise see a profile photo or logo:


3. Protecting you from bad apps

Dangerous apps that phish and steal your personal information, or hold your phone hostage and make you pay to unlock it, have no place on your smartphone—or any device, for that matter.

Google Play helps protect your Android device by rejecting bad apps that don’t comply with our Play policies. It also conducts more than 200 million daily security scans of devices, in tandem with our Safe Browsing system, for any signs of trouble. Last year, bad apps were installed on fewer than 0.13% of Android devices that install apps only from Google Play.

Learn more about these, and other Android security features — like app sandboxing, monthly security updates for Nexus and other devices, and our Security Rewards Program—in new research we’ve made public on our Android blog.

4. Busting bad advertising practices

Malicious advertising “botnets” try to send phony visitors to websites to make money from online ads. Botnets threaten the businesses of honest advertisers and publishers, and because they’re often made up of devices infected with malware, they put users in harm’s way too.

We've worked to keep botnets out of our ads systems, cutting them out of advertising revenue, and making it harder to make money from distributing malware and Unwanted Software. Now, as part of our effort to fight bad ads online, we’re reinforcing our existing botnet defenses by automatically filtering traffic from three of the top ad fraud botnets, comprising more than 500,000 infected user machines. Learn more about this update on the Doubleclick blog.

5. Moving the security conversation forward

Recent events—Edward Snowden’s disclosures, the Sony Hack, the current conversation around encryption, and more—have made online safety a truly mainstream issue. This is reflected both in news headlines, and popular culture: “Mr. Robot,” a TV series about hacking and cybersecurity, just won a Golden Globe for Best Drama, and @SwiftOnSecurity, a popular security commentator, is named after Taylor Swift.

But despite this shift, security remains a complex topic that lends itself to lively debates between experts...that are often unintelligible to just about everyone else. We need to simplify the way we talk about online security to enable everyone to understand its importance and participate in this conversation.

To that end, we’re teaming up with Medium to host a virtual roundtable about online security, present and future. Moderated by journalist and security researcher Kevin Poulsen, this project aims to present fresh perspectives about online security in a time when our attention is increasingly ruled by the devices we carry with us constantly. We hope you’ll tune in and check it out.

Online security and safety are being discussed more often, and with more urgency, than ever before. We hope you’ll take a few minutes today to learn how Google protects your data and how we can work toward a safer web, for everyone.

https://3.bp.blogspot.com/-ULzOadjY19s/Vr0Nptiu2II/AAAAAAAAR1s/1CC_5AacxzU/s1600/GOP-security_hero_1.jpg

From antiques to pizza, see what went into making this year’s masterpieces for Doodle 4 Google

Last October, we kicked off our annual Doodle 4 Google art competition, asking students to create a doodle to tell the world “What makes me…me.” This time around, we added a little twist: for the first time in eight years of Doodle 4 Google, there were no restrictions on the medium or materials kids could use to create a doodle. Kids took us up on the challenge. A quarter of all finalists used some non-traditional media—from clay and wood to origami, photographs and sheets of music—in their submission.

Today, Googlers are hosting surprise assemblies at schools from Waterville, Maine to Waipahu, Hawaii to celebrate the winners of each state and thank the teachers and parents who have encouraged them along the way. And for the first time ever, we’re announcing winners for Washington, D.C., Guam and Puerto Rico. See all 53 State and Territory Winners on our website.



Now, our finalists need your votes for a shot at having their doodle make it onto the Google homepage. Starting today through Feb 22, head to the Doodle 4 Google site to vote for your favorite artwork for each grade group. On March 21, we’ll announce the winner and four runners-up—and you’ll see the winning doodle on google.com.

Check out this year’s talented set of finalists and vote for your favorite!

https://4.bp.blogspot.com/-GUyXFVIM5v0/Vr0NpnRF_oI/AAAAAAAAR1w/-TqIUz7WaH8/s1600/GOP-d4g_hero_1.jpg

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ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

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Internet Sales Manager Resources and Blogroll

ADM Professional Community Blogroll:
1. Social Media Optimization 

3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

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11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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Automotive Marketing News

Ford can boost Europe profits by adding upscale Vignale SUVs

Ford of Europe isn't saying which models will next get its upscale Vignale trimline but the brand's two largest SUVs are the top candidates as the automaker plans to expand its Vignale variants to at least five by 2017 from just two now.

GM awards more business to ad agency Commonwealth

Ad agency Commonwealth/McCann has added some more business from General Motors at the expense of Leo Burnett.

Which 'Super' ad will be remembered by history?

Super Bowl 50 may be over, but the competition among Super Bowl commercials for Internet phenomenon status is just beginning.

Hyundai's Super Bowl blitz scored big

Hyundai wanted to make a splash in its first Super Bowl as the NFL's automotive sponsor, but it didn't just throw money around with reckless abandon.

Automakers opt for less TV time during Super Bowl

The Super Bowl was a little less sleek, sporty and horsepowered this year.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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