The battle for customers in the automotive industry is hyper-competitive.

Dealers advertise low price loss leaders and court an Internet buyer with competitive pricing that sometimes results in negative gross deals. Service departments advertise low priced oil changes to both upsell and win a new customer. 

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Google’s Impact on Automotive's Search Is Going To Change Drastically

Will You Prepare or Play Catch Up? (Part 1)…

There is one simple truth that must be recognized by all dealers. That is that the Internet plays a major role in how today’s automotive consumers research and purchase vehicles. Never before in the history of auto sales has there been a faster, more efficient way to get your brand in…

Wearable Tech Accelerates Into The Auto Industry

From glasses, to watches to clothing, wearable technology is the next wave of our digital world interweaving with our automotive lives.

Technology truly succeeds when it helps us make a process or way of life more productive and beneficial and the future holds a huge market…

How easy is it to do business with your business? How easy is it to get help? …resolve a problem? …answer a question? The answer to those questions is probably that you don’t know because you’ve never tried to do any of those things.

Want a real report card on how your staff is doing? Try being your own…

It seemed that Google had all but given up on keeping PageRank up to date.

In the past year, it had only been updated a single time, back in February of 2013. Well, the long PageRank drought it now over, because as an early Christmas present, Google has updated PageRank across the web. Let's take a look at how the new PageRank landscape…

The next age of advertising is right around the corner. With Google's announcement of…

What if shoppers walked onto your lot and asked you to hold their hand through the car buying process? Wouldn’t that make things easier? It would certainly be easier than getting by the 'just shopping' and 'no thank you for help' responses. You could direct them through your business, show them the inventory that interests them most, schedule a service appointment, or address any…

On October 24, 2013, Instagram announced that they would become the next social media giant to offer up advertising space on their mobile platform. From the consumer’s perspective, it’s easy to understand the resentment towards the announcement. One of the biggest perks of the platform was that users could…

As I think about the sheer lack of training that exists in the car industry today.

I find myself disgusted by the lack of expectations dealers have for their…