Automotive Digital Marketing

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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Ralph Paglia
Editor-in-Chief

Arnold Tijerina
Editor, Content Marketing 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Tariffs, Retaliation ... and Canadian Cupholders (7/20/18)

Talking tariffs, retaliation ... and Canadian cupholders; Ford's China quandary; FCA lays groundwork for parts spinoff; Hyundai's 'Iron Man' Kona; A 'special' guest at NADA Show.

Mileage Rollback Plan Near Release (7/20/18)

EPA, NHTSA to release mileage rollback plan soon; Financial bureau nominee grilled; Actor Wahlberg buys Chevy store; Hall of Fame inducts Jackson, Stronach; Driverless shuttle trend.

Making a Case Against Higher Tariffs (7/19/18)

Groups make case against higher tariffs, A hint from Wilbur Ross, Workers and lawmakers rally; Japan supplier buying U.S. interiors firm; Vietnam's Vinfast teases vehicles; Ford, Hyundai pricing.

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ODO Club - Reward Your Best Customers 2

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ADM Member Reception at Digital Dealer Conference

 

Latest ADM Activity - Click "More" at bottom!

Shira Winget posted a blog post

How To Sell A Damaged Car For Cash To Newcastle Top Cash Car Removal

So, you had an accident that left your car in bad shape and you've already decided that selling it will be the best way to get rid of it and all the memories attached to the event. Good choice! However, the mistake many people make is that they try…See More
7 hours ago

Vendor
Andy Church posted videos
yesterday
Rahul Paul posted a blog post

Popular Dodge Caravan Promotions in Montreal

There are different family cars out there that people use for family traveling. However, there is none that comes close to the purpose-built practicality of a minivan. Many people like a minivan because of the sliding doors, the entertainment…See More
yesterday
Thomas Lee posted a blog post

How to Know when Towing Charges are Fair and Right

Towing firms help us when we’re in a vulnerable position. Perhaps your car has broken down on the way to a crucial business meeting and you simply cannot get it started again. Perhaps your battery dies when you’re driving to collect your kids from…See More
Thursday
Brooke Chaplan posted a blog post

Safe Travels: 3 Preventable Car Problems that Ruin Vacations

Part of the fun of vacations is getting to enjoy all the beautiful and unusual sights along the way. The key to all this sightseeing, though, is that your car…See More
Wednesday

Agency
Dane Saville posted a blog post

Learnings from an Analysis of 10,000,000 Car Shopper Search Queries

Your keywords, of course, are vital to your digital…See More
Wednesday
Bill Wittenmyer posted a blog post

Multi-Tasking is a Myth

What’s the definition of multi-tasking? It's doing a lot of things at once, and most often, that means doing them poorly. In fact, research proves that multi-tasking is largely a myth; our brains are not wired to focus on multiple things at once.…See More
Wednesday
Scot Eisenfelder posted a blog post

3 Myths About Loaner Programs

From a consumer perspective, access to loaner vehicles is a major…See More
Wednesday

ADM Members Save $200 On Registration

 

Digital Dealer 25 Early Registration Is Now Open! 

The Digital Dealer 25 Conference & Expo will be held at the Mirage Hotel & Casino in Las Vegas, Nevada. You'll have the opportunity to choose from over 100 educational sessions led by top dealership executives, trainers, and consultants.

 

ADM Blog Posts

Top Considerations Before You Drive a Used Vehicle off a Dealership Lot

Posted by Hannah Whittenly on July 17, 2018 at 4:02pm 0 Comments

You don’t want to be stuck with a lemon when buying a used car. If you’re purchasing from a dealership, there are some factors that you should be aware of before agreeing to the sale. Here are four considerations to make before driving a used vehicle off the lot.

Any Hidden Damage

Vehicle…

Continue

A Sale is Not a Sprint or a Marathon... it's a Relay Race!

Posted by Joe Webb on July 17, 2018 at 8:00am 0 Comments

“When you get the customer in, you’ve got to slow them down.”

This is a very common saying that is meant to allow the salesperson control of a customer in the store. People feel by slowing a shopper down, they are able to make them go through the organization's road…

Continue

Information: A Key Component to Increasing Sales & CSI

Posted by John Wingle on July 17, 2018 at 6:17am 0 Comments

These days, the most competitive dealerships win the game by being transparent and finding ways to quickly provide customers with the information they request.

 

In the not too distant past, prior to the Internet, dealerships had all the information and consumers had little or none. However,…

Continue

How to monitor customer service

Posted by Thomas F. Jung on July 17, 2018 at 1:13am 0 Comments

Have you ever noticed that a single interaction between your customer service representatives and customers could make or break the relationship? At the time when your customers can jump over to your closest competitor, it is critical to identify these moments and try to avert…

Continue

Dealership texting platforms: options and recommendations

Posted by Thomas F. Jung on July 17, 2018 at 1:09am 0 Comments

Staying connected with your dealership’s customers is strongly desirable. If you can communicate everything, things get done – fast. Especially today when time is money and customers are often impatient to get everything completed as soon as possible and as expected – or else they…

Continue

Open Rates by Weekday: The Best Days to Launch Campaigns

Posted by Doug Van Sach on July 16, 2018 at 6:15am 0 Comments

Does the day of the week an email campaign is launched affect whether that email is opened? It does! And boosting your open rates ultimately increases response rates – meaning more ROI for your store.

 

In a recent study, we identified how dealers could drive ROI by analyzing on-demand email campaign…

Continue

Service BDC Agent Staffing, Do it Right

Posted by Rob Canales on July 13, 2018 at 3:00pm 0 Comments

Many a Service BDC has taken a wrong turn by just putting a warm body in a seat.  Don’t make this mistake, your BDC agents touch more customers than anyone in your business.  Here are a few pointers to keep in mind when…

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Automotive Website SEO: Free Webinar July 25, 2018

Posted by Jon Hedges on July 13, 2018 at 10:30am 0 Comments

ADM members are invited to attend an exclusive webinar presentation on technical search engine optimization (SEO), designed specifically for automotive websites. Hedges & Company will be presenting the free webinar on Wednesday, July 25, 2018 from 2:00pm to 3:00pm EDT.

The focus of the webinar, Part 1 of a two-part series, will be on optimizing for technical SEO.

We wanted to start with technical…

Continue

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Digital Dealer 25 Early Registration Is Now Open! 

The Digital Dealer 25 Conference & Expo will be held at the Mirage Hotel & Casino in Las Vegas, Nevada. You'll have the opportunity to choose from over 100 educational sessions led by top dealership executives, trainers, and consultants.

 

ADM Forum

Getting more buyers to your dealership!

Started by Harold Pollitt in Uncategorized or Does Not Fit Into Any Pre-Defined Category Jul 12. 0 Replies

If this is what you need and do not want to spend a arm and a leg and do not like contracts, get in touch with me, we have the best platform out there, and MANY dealer referrals to back that up, not ones just written out, on their letter heads! We are 100% performance based!Continue

Twitter For Car Dealers

Started by Kevin Lewis in Uncategorized or Does Not Fit Into Any Pre-Defined Category Jun 27. 0 Replies

Hello all!Some useful info about whether or not should dealers use Twitter to promote their inventory. Continue

How Do You Define Management Competency?

Started by Garry House in Uncategorized or Does Not Fit Into Any Pre-Defined Category Jun 20. 0 Replies

Successful dealerships strive to recruit, hire, and retain the best-available management talent. Once that talent is on board, effective performance management processes must be in place to provide these yet-unproven (to us) managers with feedback on their work results and to ensure that they are receiving the tools and support to become high achievers. So I always ask my potential client-dealers to describe their method of evaluating the overall competence of the individuals on their…Continue

Can Artificial Intelligence Make Better Logos Than Designers?

Started by Hina Eni in WEBSITE CONTENT - How to Get Visitors to Interact, Engaging Content, Driving Increased Website Visitor-to-Dealer Contact Conversion Rates. Last reply by fast coode Jun 14. 5 Replies

This era belongs to the artificial intelligence because humans are quickly getting replaced by the computers and algorithms for completing the task. Considering the role of web design agencies in Dubai, they now face the challenges of creating best UI design based websites by using the phenomena of highly effective logos and stickers. The sites designing agencies now deliver the best websites by creating creative logos at…Continue

Tags: company, design, designinig, web

Las Vegas Casino Workers’ Union: Visitors Should Not Sexually Harass Workers

Started by Ralph Paglia in CONFERENCES, SEMINARS, EVENTS - Gatherings, Trade-Shows, Speakers, Offsite Training, etc. - Anything you go to outside the dealership to get information and contacts May 30. 0 Replies

Las Vegas casino workers’ union is calling on conference visitors to not sexually harass workersLas Vegas, NV - In a survey conducted by UNITE HERE’s Culinary and Bartender Unions of over 10,000 Las Vegas casino workers: 59% of cocktail servers and 27% of hotel housekeepers said they had been sexually…Continue

Tags: Not, Sexually, Harass, Workers, Should

5 SEO Tips for Auto Dealers Selling Auto Parts Online

Started by Jon Hedges in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices May 22. 0 Replies

For any dealers that sell OEM parts, tires or wheels online, you may already know the auto parts SEO process is much different than for the front of the house.Here are some tips to use on your own website.Tip #1: Understand the Road to Purchase for auto parts SEOThe Road to Purchase for car parts can vary a lot, depending on what part you're…Continue

Tags: automotive seo, auto parts, seo

WordStream Sold To Publisher Gannett For $130 Million Cash

Started by Ralph Paglia in SUPPLIERS - The Good, The Bad and The Ugly May 13. 0 Replies

Search Icon and Marketer Tool of Choice WordStream Sold To Publisher Gannett, Owner of Cars.com for $130 Million Cash DealWritten by Laurie Sullivan  @lauriesullivanGannett on…Continue

Tags: $130, Million, Cash, For, Gannett

Why is it important to differentiate between mobile and desktop in SEO?

Started by Susan Daigle in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices. Last reply by Jon Hedges May 10. 4 Replies

Distinguishing clearly between the mobile platform and the desktop platform is of paramount importance when it comes to search engine optimization. More specifically, mobile platform has not just influenced the way businesses used to represent themselves over the internet but, it has entirely changed the concept of online branding. Now SEO experts…Continue

Tags: and, mobile, desktop, in, SEO?

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ADM Events Posted for Automotive Marketing and Sales Professionals

Automotive Events Summary Through October 2018

Upcoming Automotive Events and Conferences
This listing of events is designed to be a resource for car dealers, OEM's, auto industry professionals and suppliers.


June 2018

June 3-5: Digital Marketing Strategies Conference – Napa, CA [LINK]

June 7: Wards Intelligence Outlook Conference – Birmingham, MI […



Time:June 4, 2018 at 6pm to May 31, 2019 at 7pm
Location:USA
Phone:505-301-6369
Export to Outlook or iCal (.ics)

Automotive Leadership 360 Overview Conference

Automotive Leadership 360 Overview Conference
Call Us 631-796-2789…


Time:July 25, 2018 all day
Location:161 Rose Dr, Lake Ronkonkoma, NY 11779
Street:161 Rose Drive
City/Town:Ronkonkoma NY
Website or Map:http://www.worldclassdealersh…
Phone:631-796-2789
Export to Outlook or iCal (.ics)

 
 
 

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2. Legit Ways to Make Money Online

Posted by GeorgeTod on June 24, 2018

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Posted by Kevin Lewis on June 27, 2018

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ADM Notes

ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Blog Post Featured

Created by Ralph Paglia Jan 16, 2009 at 10:24am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Profile Featured

Created by Ralph Paglia Jan 16, 2009 at 10:18am. Last updated by Ralph Paglia May 10, 2010.

Top 5 ADM Content Posts of Past 7 Days

Automotive Marketing News

Iron Man edition unveiled for Hyundai Kona

Hyundai is extending its Marvel collaboration with a special Iron Man edition of the Kona subcompact crossover. The version is scheduled to be unveiled Thursday at Comic-Con in San Diego.

GM claims mural is an 'architectural work' in copyright infringement case

GM, fighting a lawsuit claiming it unlawfully used an outdoor mural in its advertising, contends that since the mural is painted on an "architectural work," the automaker cannot be held liable for copyright infringement.

Chevy enters viral video list with 'New Couple'

Chevrolet edges its way onto our viral video chart this week at No. 9 with "New Couple," the latest in its series of "real people, not actors" commercials.

U.S. online travel giant invests $500 million in China's Didi

Chinese ride-hailing app Didi has received a $500 million investment from U.S. travel firm Booking Holdings, in a boost for its aggressive plan to enter new markets outside of China.

Suspected fraud at China's BYD entangles London soccer club Arsenal

BYD, China's biggest maker of new-energy vehicles, asked police to investigate a person who allegedly posed as an employee and signed unauthorized marketing contracts in the company's name.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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