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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

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No Aluminum Rush for Ram (8/22/14)

Chrysler may stick with steel through 2020, sources say; per-store sales rising; fuel cells and ice buckets; loan delinquencies.

Mustang Mileage Dropping? (8/21/14)

Leaked stickers show lower mpg; Cadillac's NY state of mind; Honda to upgrade Fit bumpers; Kia hamsters' electrifying feat.

Lincoln Turns to Hollywood (8/21/14)

Brand hires actor Matthew McConaughey as pitchman; Ford said planning a dedicated Prius-fighter; recalls hurting Hertz.

Corvette Gears Up to Save Fuel (8/20/14)

8-speed transmission helps Corvette hit 29 mpg; CFPB fines subprime lender $2.75 million; LG Chem lands Audi battery deal.

Car That Will 'Define' Cadillac (8/20/14)

Big car must be symbol of excellence, Reuss says; ADP Dealer Services changing name; Lear in leather?; L.A. show plans.

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by Scott T. Joseph

Looking to find good sub-prime car leads?

by Manny Luna VL Digital Marketing has assisted dealers nationwide exceed sales quotas with our exclusive auto leads, facilitated on our Customer Website Track Platform. We've delivered millions of fresh auto sales leads to dealerships. Many new and used car leads are generated by automobile shoppers on the Internet. Thanks to the web, a savvy consumer has all the tools at their disposal to research cars at any time day or night. VL Digital Marketing has many years experience generating some of the highest quality auto sales leads anywhere on the Internet. We research what consumer are looking for and design sites to rank for 10 keyword or more. CarLoanInHouston.com was designed for special financing leads and ranks on the frist page of Google for the following long-tail keywords: #1 Page Ranking in Google vehicle loan houston houston car loans no credit auto loans houston tx poor credit auto loan houston slow credit car loans houston bad credit auto loans houston car loans houston automobile loan houston need automobile loan houston Contact Us if you would like to have a custom lead website. http://vldigitalmarketing.net/contact-us

Audi Huntsville an Official Audi Dealership | Luxury Sedans, Convertibles and Wagon Inventory

by Manny Luna http://www.audihuntsville.com/ Choose the right new or used car, the right financing option at Hiley Audi in Huntsville. From luxury cars, convertibles and wagons to fit your needs. Visit us today 6561 University Drive, Huntsville, AL 35806 The Alabama Wheelman Cycling Team http://alabamawheelmen.org/

Today I failed! 7/31/2014

by Manny Luna Failure is the state or condition of not meeting a desirable or intended objective, and may be viewed as the opposite of success http://en.wikipedia.org/wiki/Failure

Auto Industry Marketing and Advertising News

Kia Soul EV ad campaign charges up with sexified hamsters

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Kia Soul EV Hamsters

It's official: Kia's adorable Soul-hawking Hamsters have crossed that line. It was one thing when they first hit the scene, and we got a small chuckle out of their trimmer looks for the refreshed, 2014 Soul. This, though, is too much.

This is Kia's latest commercial for the 2015 Soul EV, and it starts off typically enough. The hamsters seem to be tinkering in a laboratory attempting to modify a standard, gas-powered Kia. But then, some Weird Science-like trickery occurs and, well, the results are rather disturbing.

You'll need to watch yourself if you want to experience the horror. Take a look, and then head into Comments and let us know what you think.

Continue reading Kia Soul EV ad campaign charges up with sexified hamsters

Kia Soul EV ad campaign charges up with sexified hamsters originally appeared on Autoblog on Thu, 21 Aug 2014 18:58:00 EST. Please see our terms for use of feeds.

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Matthew McConaughey dusts off his Lincoln Lawyer jacket [w/videos]

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Matthew McConaughey as Lincoln spokesman

Alright, alright, alright. Easygoing Texan Matthew McConaughey has enjoyed a career renaissance recently with critically acclaimed roles in Dallas Buyers Club and True Detective, and the actor has just signed a multi-year deal with Lincoln to become the luxury brand's spokesperson. The first ads starring McConaughey should hit televisions and the internet soon.

McConaughey's campaign has his pitching starting out with the company's pivotal new 2015 Lincoln MKC compact crossover. "Lincoln is an iconic, American brand and I like where they are heading with their transformation," he said in the announcement of the deal. The appears to be really throwing some money into these ads, too. Not only has it hired A-list talent in front of the camera, Nicolas Winding Refn, best known for Drive, is directing the spots.

Of course, this won't be McConaughey's first noteworthy ride in a Lincoln. Back in 2011, he starred in The Lincoln Lawyer, a legal thriller about at attorney would did business out of a 1980s Town Car. The MKC should certainly prove to be a much better driver than that.

Scroll down to watch a video of McConaughey talking about why he is joining the brand and his thoughts on campaign's message to "Live In Your Moment." Also, you can check out the first trailer for the broadcast version of the commercial and read Lincoln's full announcement.

Continue reading Matthew McConaughey dusts off his Lincoln Lawyer jacket [w/videos]

Matthew McConaughey dusts off his Lincoln Lawyer jacket [w/videos] originally appeared on Autoblog on Thu, 21 Aug 2014 16:58:00 EST. Please see our terms for use of feeds.

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Lincoln putting perfume on its sales

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Lincoln Learning Luxury

Lincoln has a scent. But unlike those from Mustang, Lamborghini or even Shark by Tara, you can't buy it and you have to visit a Lincoln dealership to inhale its notes of jasmine hedione, mate tea leaves and tonka beans. Essence of Lincoln - that's what it's called - is being piped through the ventilation systems at some showrooms to help "create an emotional connection between the luxury brand and its customers," and olfactorily promote the idea of "luxury and warmth." Where it's not run through the ducts, visitors can sample it on scent cards.

Master perfumer Rene Morgenthaler worked with aroma house SensoryMax to design Essence of Lincoln. Also including traces of Earl Grey bergamot and green tea, whenever you encounter it you're meant to enjoy "a feeling of belonging to an exclusive, forward-thinking group that values style and success." And then buy an MKC. There's a press release below with details and an image to explain more, if you're still having a little trouble smelling the orange blossoms.

Continue reading Lincoln putting perfume on its sales

Lincoln putting perfume on its sales originally appeared on Autoblog on Mon, 18 Aug 2014 08:32:00 EST. Please see our terms for use of feeds.

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Latest ADM Activity - Click "More" at bottom!

Dave Steinman liked Cobalt's blog post How to Sell with VIN Activity
5 minutes ago
Jason Hamblin commented on Richard Holland's blog post Random Acts of Generosity Can Build Loyalty
"+Richard- Great article! I think this will become the norm as we move away from interuption marketing to bringing value to customers and the local community. The Southern California Honda Association has been helping the local community with…"
20 minutes ago
Anne Fleming shared Richard Holland's blog post on Twitter
29 minutes ago
Anne Fleming commented on Richard Holland's blog post Random Acts of Generosity Can Build Loyalty
"Richard -- spot ON article. Great, hands on suggestions. Its always the "little things". Speaking from our #bigdataresearch of women customers, it is all about the relationships first, then the sale. These on-going and lo-cost practices…"
29 minutes ago
Anne Fleming liked Richard Holland's blog post Random Acts of Generosity Can Build Loyalty
31 minutes ago
Russ Simmons commented on Richard Holland's blog post Random Acts of Generosity Can Build Loyalty
"Great article.  These actions will go a long way with the customer.  Sometimes forgotten in day-to-day; kind words, a handshake or a smile can make the difference between an OK experience and a memorable one."
34 minutes ago
Russ Simmons liked Richard Holland's blog post Random Acts of Generosity Can Build Loyalty
37 minutes ago
BradleyMace commented on Ralph Paglia's group Inventory Marketing for Car Dealers
"Nice thread.Integrated automotive inventory management and merchandising tools designed to aware the car shoppers and car users. Inventory marketing is the type of marketing where efforts creating leads and moving inventories. Possessing too low…"
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Inventory Marketing for Car Dealers

This group is for all things related to Car Dealers managing and marketing their vehicle inventory...
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Ralph Paglia commented on Cobalt's blog post How to Sell with VIN Activity
"James Fabin is a true digital marketing pioneer and veteran in the car business... His insights are well worth reading, adopting and acting upon.  Thank you James for a very insightful analysis of the data you presented."
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Cobalt's 3 blog posts were featured
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Jeffery Sterns posted a blog post

Help First, Sell Second with Chat

Selling comes naturally for many of us in the car business. In most conversations, people in the automotive industry have a tendency to turn the conversation with the techniques we've been taught - building rapport, qualifying, leading the conversation, listening for hot buttons, etc.On website chat, there's a slightly different…See More
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The 2015 Audi Huntsville A8 L Walkaround Video

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Help First, Sell Second with Chat

Posted by Jeffery Sterns on August 21, 2014 at 11:49pm 0 Comments

Selling comes naturally for many of us in the car business. In most conversations, people in the automotive industry have a tendency to turn the conversation with the techniques we've been taught - building rapport, qualifying, leading the conversation, listening for hot buttons, etc.

On website chat, there's a slightly different mentality required to make it work. Unlike phone and face-to-face conversations, it's more challenging to utilize our natural and trained skills to lead people towards the goal. We have to, in many ways, earn the right to ask for the lead. This is contrary to some philosophies that attempt to go straight for the lead information on chat, but it's better to talk…

Continue

Random Acts of Generosity Can Build Loyalty

Posted by Richard Holland on August 21, 2014 at 5:00am 3 Comments

Finding a lost earring in the jewelry box, discovering the old autographed Tom Seaver baseball card when you clean out the attic, and learning that the shirt you are about to pay retail for is discounted, are all pleasant surprises. 

How about walking into your bank and having the ATM talk with you and then give you a gift for being a customer?  Could that surprise highlight your day?  Such was the case during a special July day at four TD Canada Trust branches, according to this article.  Many customers received a $20 bill, but for some customers, the trip to the bank was much more rewarding. One lucky customer landed an opportunity to throw out the first pitch at a baseball game. And another got to take a trip out of…

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Data Breaches: Why Dealers Should Be Concerned

Posted by Scott T. Joseph on August 21, 2014 at 5:00am 0 Comments

Earlier this month, the New York Times reported that a crime ring in Russia has “amassed the largest known collection of Internet credentials, including 1.2 billion user name and password combinations and more than 500 million email addresses.” The newspaper quoted data security expert Alex Holden, founder of Hold Security, as warning that hackers “targeted any website they could get, ranging from Fortune 500 companies to very small websites.”

In the last year, we have seen more data stolen from retailers than ever before. It seems as if every week we’re hearing of yet another company that might have compromised our…

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The Benefits of Video Marketing ~ Internet Marketing Tips!

Posted by Manny Luna on August 21, 2014 at 2:00am 0 Comments

The expanding role internet plays in marketing has made online marketers to evolve useful strategies for marketing their products and services online. Contents play vital roles in creating information about any product or services for internet users. Video marketing helps create powerful contents about any product and it is shown to different categories of people all over the world.

Contents are presented on the web in different ways. These include the conceptual method, which is the written content, the aural method, which is the musical contents and the visual, or the image method, which includes video productions. Improvement on the internet has enhanced the streaming of high definition videos about anything to the web.…

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How Marketing to Your Database Gets You New Business

Posted by Jon Lamb on August 20, 2014 at 4:48pm 0 Comments

In my travels, I've found that dealers are often complacent about their past customer database marketing. It's usually not a flaw in their strategic thinking. It's confidence that they are treating their customers properly and that they see plenty of return business. I'm not going to argue that point today though I believe I can make a strong argument for the need to be constantly visible to them.

Today, let's talk about new business. Let's talk about the bulk of your marketing and advertising dollars that are being spent on getting people in the market today to come into your dealership. Most importantly, let's talk about the influencing factors that compel new business.

There are plenty of debates raging on the various automotive networks surrounding the effectiveness of…

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Promoting Yelp in Your Dealership

Posted by Cobalt on August 20, 2014 at 2:50pm 0 Comments



Kayla Henricks, Cobalt Reputation Management Specialist
by Kayla Henricks, Reputation Management Specialist

In my last post, I shared 5 Ways to Connect with Customers on Yelp. But what is your dealership doing in store to drive the same traffic and attention to your Yelp listing?

There are many ways to ensure your customers know that your dealership has an active presence on Yelp and to encourage them to share their feedback.

Yelp provides businesses…

Continue

Which Should You Choose: Adaptive or Responsive Design?

Posted by Cobalt on August 20, 2014 at 10:51am 0 Comments



John Loschky, Sr. Mobile Product Manager
by John Loschky, Sr. Mobile Product Manager

The buzzwords are plentiful when discussing mobile optimization. We’ve heard them all. “Adaptive” and “Responsive” typically generate more of the noise. Have you stopped to consider what they actually mean? More importantly, how do they influence the experiences that we create for our customers?

So, what are the fundamental differences between these debated design patterns?

Responsive:

  • Single template that…
Continue

How to Sell with VIN Activity

Posted by Cobalt on August 20, 2014 at 9:00am 1 Comment

by James Fabin, Sr. Product Marketing Manager

Over the last two years we’ve been hearing more and more about the importance of watching VIN activity.

The proof is out there – the more activity a vehicle receives, the faster it moves off your lot and into the driveway of a new owner. …

Continue

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Automotive Marketing and Car Dealer News from AutoBlog

Kia Soul EV ad campaign charges up with sexified hamsters

Filed under: , , , ,

Kia Soul EV Hamsters

It's official: Kia's adorable Soul-hawking Hamsters have crossed that line. It was one thing when they first hit the scene, and we got a small chuckle out of their trimmer looks for the refreshed, 2014 Soul. This, though, is too much.

This is Kia's latest commercial for the 2015 Soul EV, and it starts off typically enough. The hamsters seem to be tinkering in a laboratory attempting to modify a standard, gas-powered Kia. But then, some Weird Science-like trickery occurs and, well, the results are rather disturbing.

You'll need to watch yourself if you want to experience the horror. Take a look, and then head into Comments and let us know what you think.

Continue reading Kia Soul EV ad campaign charges up with sexified hamsters

Kia Soul EV ad campaign charges up with sexified hamsters originally appeared on Autoblog on Thu, 21 Aug 2014 18:58:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Google Blog Articles, News and More

Through the Google lens: search trends August 8-14

Demonstrations in Missouri and the death of Robin Williams had people searching for a greater understanding this week.

Losing a Hollywood legend
First up, the news of Robin Williams’ death sparked tens of millions of searches about the beloved actor’s life and career. Legions of fans searched for every one of their favorite films from Williams’ decades-long career; top topics include Hook, Jumanji and Good Morning Vietnam. Many were looking up his most memorable quotes and roles, including the “O captain, my captain” monologue in Dead Poets Society, Genie’s first scene in Aladdin, and a standup bit about golf. Others searched for tributes by Williams’ fellow actors and comedians, like Jimmy Fallon and Conan O’Brien. And just yesterday, news that the actor had been diagnosed with Parkinson’s disease led people to the web once again.

Two days after Williams’ death, Lauren Bacall passed away at the age of 89, inspiring people to search for more information on the actress, in particular her marriage to Humphrey Bogart back in Hollywood’s golden age.
Unrest in Missouri
Protests ignited in the St. Louis suburb of Ferguson, Missouri this weekend after an unarmed teenager named Mike Brown was shot and killed by police on Saturday. People turned to search to learn more about the conflict, and searches for terms like [ferguson riot] and [ferguson shooting] rose by more than 1,000%.
Math and science phenomena
Maryam Mirzakhani, a professor of mathematics at Stanford, was awarded the 2014 Fields Medal this week for her work on understanding the symmetry of curved surfaces such as spheres. She is the first woman and first Iranian to win the prize, considered the Nobel Prize of mathematics.

Turning from one sphere to a celestial one, two astronomical events led searchers to the web to learn more. The Perseid meteor shower had its annual peak this week—and got a doodle for the occasion—and the brightest super moon of the year had everyone a little lun-y.

Ice ice bucket
This week saw a rise in searches for [als] thanks to the ALS Ice Bucket Challenge, a viral campaign to raise money to fight what’s better known as Lou Gehrig’s disease. From Martha Stewart to Justin Timberlake to your college roommate, odds are you know someone who’s dumped a bucket of icy water on themselves for the cause. The ALS Association has received millions of dollars in donations as a result, though we don’t have any numbers on how many brave folks took the plunge.

Tip of the week
Still basking in the glow of that super moon? Learn more about our familiar friend in the sky by asking your Google Search app on iPhone or Android, “How far away is the moon?” and get an answer spoken back to you. You can then ask, “How big is it?” Google will understand what “it” you’re talking about and give you the 411.



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Automotive Marketing News

Acura TLX's new assembly line is on Twitter

Acura is advancing the social marketing spectrum with an interactive TLX launch campaign that allows Twitter users to build their own versions of the premium sedan within a tweet.

Cadillac considers moving some staff functions to Manhattan

Cadillac is considering adding or shifting some staff functions from Detroit to Manhattan, GM said today, as part of an effort to remake the brand's image and broaden its appeal outside North America under new boss Johan de Nysschen.

Kia brings back hamsters for Soul EV ad campaign

Kia rolled out the new 'fully charged' ad campaign for the Soul EV today, featuring Adam Levine's falsetto on the new Maroon 5 track 'Animals' and, of course, the Kia hamsters.

New 2015 Lincoln MKC ads star Matthew McConaughey

Lincoln has signed a multiyear endorsement contract with Oscar-winning actor Matthew McConaughey that will begin in September with a series of spots promoting the 2015 MKC compact luxury crossover.

Penske Media acquires Fairchild trade magazines from Conde Nast

Penske Media, the Los Angeles-based publishing company founded by automotive heir Jay Penske, is acquiring Fairchild Fashion Media's trade magazines from Conde Nast Publications.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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