Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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Automotive Marketing Professional Community Serves Car Dealers

Official ADM Hash Tag: #ADMPC

Benefits of ADM Professional Community Membership:

  • Access to exclusive content
  • Publish your own content
  • Download Files for Editing and use in your dealership
  • Comment on articles, videos, charts and forum posts
  • Start an ADM Group, control who becomes a member
  • Access to Special Pages
  • Receive notifications on your favorite topics
  • Network with peers and use their content
  • Participation in contests and see survey results
  • Make requests to ADM Editors and Industry Thought Leaders
  • Personal Assistance from ADM Community Leaders

Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

Professional Community

2701 N. Rainbow Blvd.
Unit 2202
Las Vegas, NV 89108

Ralph Paglia

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing

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Latest ADM Activity - Click "More" at bottom!

Tom Gorham liked Ralph Paglia's group J. D. Power and Associates Automotive Marketing Roundtable
57 minutes ago
Mohammad Siddiqui joined Ralph Paglia's group

J. D. Power and Associates Automotive Marketing Roundtable

Automotive Marketing Roundtable(previously called the Automotive Internet Roundtable)J.D. Power and Associates is proud to host one of the industry's most significant marketing events, the 3 day Automotive Marketing Roundtable. Auto industry experts and thought leaders from around the globe share their insights and proven techniques through engaging multimedia presentations and moderated panel discussions. Attendees have the chance to interact with key automotive professionals via Q&A…See More
2 hours ago

Ralph Paglia's group was featured

J. D. Power and Associates Automotive Marketing Roundtable

Automotive Marketing Roundtable(previously called the Automotive Internet Roundtable)J.D. Power and Associates is proud to host one of the industry's most significant marketing events, the 3 day Automotive Marketing Roundtable. Auto industry experts and thought leaders from around the globe share their insights and proven techniques through engaging multimedia presentations and moderated panel discussions. Attendees have the chance to interact with key automotive professionals via Q&A…See More
7 hours ago

Ralph Paglia commented on Ralph Paglia's group J. D. Power and Associates Automotive Marketing Roundtable
"October 20-22, 2015 • Bellagio Hotel, Las Vegas, Nevada #JDPAAMR In 2015, the J.D. Power Automotive Marketing Roundtable (AMR) celebrates the 10th anniversary of service to automotive industry professionals. From its humble beginnings, the…"
7 hours ago
Paul Potratz posted a blog post

Why Aren't You Responding?

5 Steps to Get Your Customers to Fill Out Your SurveysDo you get a dismal response whenever you send out customer surveys? Samantha recently helped a client solve this issue and she can help you too. This week on Hard Facts, learn the five steps to make your surveys irresistible.See More
17 hours ago
Mathew Koenig is attending James A. Ziegler's event

Debbie and the Dawg Bringing it to Detroit at Greektown Hotel-Casino Detroit

September 21, 2015 at 8:30am to September 22, 2015 at 5:30pm room rates, and breakfast and lunch provided.... cocktail reception first night. Dealers and GMs attend free! Call Jim for group rates (770) 921-444018 Top-Experts on Stage in two-days at the Greektown Hotel-Casino, Downtown Detroit. Experts like Tammie LeBleu, Scott Pechstein, Mat Koenig, Kerri Wise, Jim and Debbie Ziegler, Sean V. Bradley, Elise Kephart-Adame, many more...Call Jim (770) 921-4440  or…See More
22 hours ago
Kris Rosychuk and Ralph Paglia are now friends
22 hours ago
Tabitha Martin posted a status
"Thank you, from Alcoa Tn!"
23 hours ago
Patrick Nash shared Mark Frost's blog post on Google +1
23 hours ago
Patrick Nash liked Mark Frost's blog post Blogging for Car Dealers: How to Get Started
23 hours ago
Anthony Bergs shared Paul Moran's blog post on Twitter
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Anthony Bergs liked Paul Moran's blog post Transforming Angry Customers into Satisfied Ones
23 hours ago
Anthony Bergs commented on Paul Moran's blog post Transforming Angry Customers into Satisfied Ones
"Know the needs of your audience is the best way to succeed. No matter what you are trying to sell or promote, a satisfaction of your clients is an integral part. You will never receive 100 percentage satisfaction, but at least, you need to try.…"
23 hours ago
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"What do you think of this website guys?"
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Profile IconMorantz Custom Cabinetry, Anthony Bergs, Danil James and 7 more joined Automotive Digital Marketing ProCom
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Byron Tyers posted a blog post

Fixed Operations Marketing Strategies for Tire Change Season?

The coming months are a busy time for Canadian Service Departments. With October & November comes a wave of customers who will require their seasonal tire change. Naturally, most of your customers will procrastinate and decide to act at the first sign of snow or freezing temperatures.This seasonal rush can lead to disorganization in Service Departments. More specifically, it can lead to less time spent with each customer by Service Advisors. Labour sales per repair order along with CSI…See More
Danil James posted a status

Ralph Paglia posted a blog post

Digital Impact Has Transformed All Automotive Marketing

How Digital Is Shaping Automotive MarketingJames Green lays out the state of the automotive industry's digital transformation, suggesting ways to take advantage of the opportunity.Written by  Over the last several years, the U.S. auto industry…See More

Ralph Paglia's 2 blog posts were featured

Learn More About Digital Marketing... Watch the Video Referenced Below!

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New Data on Consumer Perception Shows Big Change in Rank for Car Dealers

Posted by Ralph Paglia on September 3, 2015 at 6:00pm 0 Comments

Source: Gallup

How Does The Auto Industry Rate When Compared To Other Business Categories For Positive Consumer Perception?

Great News! (for real)

For the past 30+ years I have valiantly stood up for the auto industry as a whole, and car dealers more specifically when it comes to the many disparaging survey results and market research which showed poor results for automotive... Using the BDC standard phone call intro, "I have great news!" may actually be justified in this case. The latest consumer poll…


Mobile Marketing Ad Spend Now Gets Over 50% Of Digital Budget

Posted by Ralph Paglia on September 2, 2015 at 7:30pm 0 Comments


Unmasking "Bob" in a Live Chat Conversation

Posted by Rebecca Kon on September 3, 2015 at 2:30pm 0 Comments

In a recent webinar, “The 4 Best Kept Secrets of Mobile Live Chat Success" Todd Smith, CEO of ActivEngage, tells a story about the large number of shoppers today using chat who give the name "Bob" when they first start a conversation. This is a testament to the fact that most shoppers chat because it’s a way to get information without revealing too much about themselves upfront. They want to remain anonymous.

However, a sales rep cannot sell a car to someone who is unwilling to share personal information. You need a lead. A legitimate name, phone number, and email address.

So how does a live chat conversation get a shopper from “Bob” to Robert Smith? How do you turn an anonymous website visitor into a qualified buyer?…


A Short Guide to Digital Marketing for Auto Dealers – 4 Essential Steps for Success

Posted by Michael Meyers on September 3, 2015 at 11:30am 0 Comments

car social media

Today’s consumers are more modern, digitally-connected and always on-the-go. To target today’s auto shoppers, dealers must also follow suit – which means being on-line and becoming just as digitally connected. And dealers are listening. In fact, according to research by eMarketer, digital spend is on the rise and will only continue to climb over the next 5 years.

automotive digital ad spend


According to Google stats, 82% of car buyers are in the market for three months or less will use seven or eight digital sources on average. 

digital ads spend

Here are 4 essential steps to become super savvy at digital marketing and ultimately, drive more cars off your…


This Week in Social Media with @seekristintweet

Posted by Joseph Little on September 2, 2015 at 1:08pm 0 Comments

News for the Week of August 31

Guest Blogger today: Kristin Huntley, Director of Content and Marketing

You Don’t Have to Be Square!  Thanks Instagram!

This week, Instagram announced they are expanding their format to allow for portrait and landscape photos and videos, as well as the traditional square posts users are accustomed to. Instagram stated that one in five posts shared is not in square format, prompting this update in order to make posting easier and more fun for all users. To maintain its clean grid feel, posts will appear as center-cropped squares. For video formats on Instagram, this newest update allows for an even more cinematic experience than ever before. Dealerships…


Blogging for Car Dealers: How to Get Started

Posted by Mark Frost on September 2, 2015 at 1:00pm 0 Comments

Blogging for Business

Blogging for business is by no means a new phenomenon. It's been talked about for years now, and I'm sure most of you reading this have tried blogging, whether in your free time or for a business.

But while the craze around blogging has died down as it becomes more acceptable, there are still plenty of people out there skeptical about blogging and its potential benefits. In this post, I'll show you how to get started so you can be on your way to developing a more advanced and successful digital marketing strategy.

Every business's site should have a set of main pages that act as the gatekeepers of information. These offer information about your business, its services, and help assure potential customers that they're choosing the right business based on their…


Be Your Own Life Coach, Continued-Part 2

Posted by Joseph Little on September 1, 2015 at 12:37pm 0 Comments

What are the ways I sabotage myself? [Getting honest]

Here’s some honest for you. I avoided writing this post because I’ve been going through a lot of change over the past 4 years and I’m tired. I crave the blissful ignorance of imagining I don’t have any major blind spots at the moment. I want to not knowwhat I need to work on for a hot second…but that is not the path I’ve committed myself to, and it’s not the path to growth or success. I’m all in on becoming the best version of myself and there’s no turning back. So who’s with me?  Let’s get started.


I said it in my session, and I will say it again…there is only one thing every woman who wants to be successful must fully commit herself to, and that is embracing change. Change is really the only constant in life. And change requires focused mental,…


Is The Way to Loyalty Through Your Customer’s Stomach?

Posted by Mike Gorun on September 1, 2015 at 5:30am 0 Comments

Companies increasingly invent new and creative ways to earn loyalty from their customers. Every year we hear of companies pulling off interesting and creative ways to gain exposure and foster loyalty through acts of kindness, goodwill or just being fun. For the fourth consecutive year, Uber became the ice cream man. It seems that every year for the past four years, Uber holds what it calls an “ice cream social.” On this day, the Uber app opens up a new feature - rather than simply being able to choose which type of Uber you want, on that day you can order up some ice cream. For $25, Uber will send one of its drivers to your house, workplace or wherever you wish and hand deliver five ice cream treats in a goodie bag all from an “Uber Ice Cream” branded vehicle. Needless to say, people went crazy…


Is your dealership a PowerDealer? You should be. Here's why:

Posted by Thomas Morris on August 30, 2015 at 5:30am 0 Comments

What is PowerDealer?

In addition to being where I work, PowerDealer is an app that is best described as Web-based dealer management software that provides car dealers with access to their own dealership's retail transaction data, alongside those same data points aggregated from over 11,000 dealerships in North America.

Besides your own dealership, or your dealer group's multiple roof-tops, car dealers and authorized managers can see how their store compares with other dealerships by franchise. The performance metric comparisons provided by the PowerDealer dashboard are the single most accurate management performance benchmarks in the auto industry. They are based on more than 117 million new and used vehicle sales, with the numbers and data points…


Mobile Marketing Mysteries Solved

Posted by Joseph Little on August 31, 2015 at 2:26pm 0 Comments

Defining and Attracting Your Mobile Consumer

More people in the world own smartphones than toothbrushes, so if your dealership isn’t already taking notice of the impact mobile marketing has on today’s shoppers, it’s time to sharpen the focus and zero in on how technology and convenience are changing the way consumers are shopping.  Businesses across the globe know that adapting and changing along with consumers is key when it comes to being successful, and everyone knows that today’s market is fast-moving and continually changing.  In order to compete and grab the attention of potential customers, you’ll need to reach them where they are shopping and researching—and the statistics tell us shoppers are increasingly using their mobile devices to help…


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ADM Notes

ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Blog Post Featured

Created by Ralph Paglia Jan 16, 2009 at 10:24am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Profile Featured

Created by Ralph Paglia Jan 16, 2009 at 10:18am. Last updated by Ralph Paglia May 10, 2010.

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ADM Professional Community Blogroll:
1. Social Media Optimization 

3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

7. Toyota Community

8. Kia Community 

9. Toyota Social Media

10. Social Media Marketing 

11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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