Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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AutoDigitalMarketing@Gmail.com

2701 N. Rainbow Blvd.
Unit 2202
Las Vegas, NV 89108
505-301-6369

Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Latest ADM Activity - Click "More" at bottom!

Anthony Robbins posted a blog post

Nutritional Requirement for a Healthy Body

We are what we eat. Nutrition is the number one contributor to our health. Many of us are not sure what is contained in the foods we eat and hence have no knowledge of what your body takes in. The body does not take that sweet and crunchy image that the eyes see, it takes the mineral and building component of the food. This brings with it many challenges since a lot of information is out there about nutrition. Nutrition is an individualized thing what may work for me may not work for every…See More
5 hours ago
Ralph Paglia posted a blog post

NADA Convention from a Local San Francisco Perspective

National Auto Dealers Association convention sweeps into San Francisco with industry on a roll By at…See More
5 hours ago
Virgil Stanphill posted a blog post

Tips For High Volume Car Sales - 20 Free Sales Videos Offer

The video promoted preparation and automation as 2 of 5 keys to high volume auto sales.Towards the end of the video he offers 20 "no strings attached" FREE videos on selling cars.See More
9 hours ago
Virgil Stanphill updated their profile
9 hours ago
Mike Elliott posted a discussion

Finding the Hidden Market That Your Business Is Missing Out On

Recently, I went car shopping with my wife. We were casually browsing when a salesperson approached us. After listening to his pitch, he turned to me and -- in front of my wife -- said, “Most of the ladies won’t care about looking under the hood, so I won’t bother giving her the marketing spiel on the performance.”His comment surprised me. Yet this kind of stereotyping happens all the time in marketing. Just look at the gender bias in advertisements: Whether it’s a reference to sports, clothes…See More
10 hours ago
Melissa Fabre replied to Kim Essenmacher's discussion Dealership Website SEO
"I feel like listing your Home Page as #1 is unnecessary because that's really a given so I'll leave that one off my list. My top 5 1) Specials pages- All of them. I'm talking Parts, Service, New, and Used. Nothing makes me cringe more…"
12 hours ago
Melissa Fabre updated their profile
12 hours ago
Jose M Alonso and Big Tom LaPointe are now friends
23 hours ago
Big Tom LaPointe commented on Jose M Alonso's blog post I am " The American Dream"
"Cool story"
yesterday
Crystal Hartwell posted blog posts
yesterday
Jose M Alonso posted a blog post

I am " The American Dream"

I was born in Havana Cuba. Came to the United States in 1980 at the age of 14 during the Mariel Boat Lift on-board a boat called the” Punkin Dream”.I am the son of a Cuban political prisoner who risked his freedom to voice his views about the Cuban government. I spent my first few months in the United States living under the bleachers of the old Orange Bowl in Miami, Florida while my family was being processed. At the age of 15, I landed my first job at Long’s Office Supply while I was trying…See More
yesterday
Rikki updated their profile
yesterday
Mark Frost liked Timothy Martell's blog post 3 Reasons to Take Content Seriously for Better SEO (with Bonus Infographic)
yesterday
Rebecca Kon posted a blog post

Top Ten Blogs and News for Auto Dealers: January 17 - 23

There’s been lots of excitement this week as NADA kicks off this weekend, Super Bowl Sunday is getting closer, and the U.S. President just gave his State of the Union Address. In case you missed everything going on this week, ActivEngage put together the Top 10 automotive news articles and blogs just for you! Enjoy!10. …See More
yesterday
Michael replied to James A. Ziegler's discussion CRM DOMINATION IN AUTO RETAILING
"Nicely shared Jim. Thank You I'm reading the continued trend with Dealers utilizing their CRM to better organically retain their data bases generating further, once established revenue vs. allocating 100% of their human resource time in…"
yesterday
Paul Potratz posted a blog post

Can You Translate That For Me?

In this week’s episode of Hard Facts, Samantha uncovers a cost-free way to utilize your bilingual sales staff to reach a broader demographic. Learn how you can implement this strategy at your dealership.See More
yesterday
Automotive Social Marketing shared a profile on Facebook
yesterday
Big Tom LaPointe commented on Timothy Martell's blog post How to Build a Blog Audience from the Ground Up
"well done! so paying for malaysian followers probably isn't the best?"
yesterday
Big Tom LaPointe shared Timothy Martell's blog post on Google +1
yesterday
Big Tom LaPointe liked Timothy Martell's blog post How to Build a Blog Audience from the Ground Up
yesterday

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NADA Convention from a Local San Francisco Perspective

Posted by Ralph Paglia on January 25, 2015 at 12:00am 0 Comments

National Auto Dealers Association convention sweeps into San Francisco with industry on a roll 

  …
Continue

Make Digital Communication a Priority by 2025

Posted by Rebecca Kon on January 21, 2015 at 2:21pm 1 Comment

In a recent report by IBM, “Automotive 2025: Industry without borders”, discusses the future of the automotive industry among OEMs, automotive suppliers, and other auto industry participants. The authors Ben Stanley and Kal Gyimesi ask this question,

 

“How can you form relationships with newer, non-traditional industry participants to provide the digital relationship and customer experience that today’s drivers and passengers demand?”

 

The answer, left open for you to do some soul-searching, has one obvious answer:

Invest in live chat.

Live chat is a proven…

Continue

Why 'Irrelevant' Content on a Dealer's Website is Relevant

Posted by J.D. Rucker on January 21, 2015 at 12:30pm 7 Comments

Once you get over the beauty of the 1970 Dodge Charger in the picture, you might ask yourself, "What does a 45-year-old muscle car have to do with automotive content?"

We've been asked the same type of question multiple times pertaining to content we publish on dealer websites. Sometimes, it's dealers asking. Other times, it's other vendors wondering what we're doing or "tattling" to the dealer about it. The funny part is that when compared to the automotive marketing "gurus" who question it, the dealers tend to understand the philosophy much more quickly than the vendors.

I'm not here to insult anyone. I totally understand why it's hard for many vendors to get, especially the larger ones who have mechanized content, search, and social strategies. The reality is that based upon…

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Chat Success – JUST DO IT!

Posted by Big Tom LaPointe on January 20, 2015 at 8:30pm 0 Comments

Some people want it to happen,

some wish it would happen,

others make it happen.
~ Michael Jordan

Anybody with even a passing interest in sports in the 80’s and 90’s has vivid memories of basketball legend Michael Jordan defying gravity to fly through the air and slam dunk a basketball. Again, and again, and again. The man was virtually synonymous with Nike’s ‘Just Do It’ slogan, because he did. Such was his dominance not only of the game, but of sports branding, that he still pulls in nearly $100 million a year on branded gear.…

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Learn The Secrets To Digital Marketing Strategies

Posted by Paul Potratz on January 20, 2015 at 11:28am 0 Comments

Due to popular demand I bring you the extended cut of a recent Think Tank Tuesday where I explain my secrets to achieving digital success.

Weight Watchers: Live Chat goes mainstream

Posted by Big Tom LaPointe on January 19, 2015 at 9:58am 0 Comments

Live Chat isn’t a website novelty any more. It’s a major communication channel between businesses and their clients, and the rollout of Weight Watchers’ new live chat coaching program is a huge example of this trend. Can the weight loss giant serve as an example for car dealerships that have yet to deploy live chat on their websites?

Major customer service leaders, including Nordstrom, Disney and Home Depot have chat available for their customers. And now Weight Watchers offers an “Expert Chat” program that allows subscribers to chat live with a coach around the clock.

“…the hope is that the 24/7 chat and personal coaching sessions will be able to take aspects of the Weight Watchers group meeting format and recreate them for customers who would prefer to interact online at their own…

Continue

AutoMotion Integrates Beacons into its Mobile App Location Targeting Technology

Posted by Josh Knutson on January 19, 2015 at 6:47am 0 Comments

AutoMotion’s comprehensive Location Targeting technology now includes beacon micro-targeting capabilities.

Beacon-Promo-Image-Blue-Top-Press-release-simple-picture--saved-for-web-

Minneapolis, MN – AutoMotion, the leader in mobile app technology for the automotive market, today announced integration of beacons into its Location Targeting technology.

The AutoMotion mobile app Location Targeting technology has revolutionized the way in which dealers communicate with their customers.  The technology allows dealers to target shoppers based on location and provide relevant messaging directly to the smartphone.  From the showroom to service, targeted messaging has resulted in tremendous customer engagement, permitting dealers to close more deals on the lot and bring cross-shopping customers back to the showroom.

New beacon integration with Location…

Continue

Winning Is Knowing The Rules Better Than Your Competitor

Posted by Brian Cox on January 19, 2015 at 5:30am 0 Comments

On January 11, the New England Patriots faced the Baltimore Ravens in a contest that would dictate which team moved onto the AFC Championship game. Going into the game as heavy favorites to win, the Patriots quickly found themselves losing the game 14-0 quickly. Undeterred, they powered through trading touchdowns with the Ravens for the remainder of the game to ultimately win. The real story that comes out of this win, however, is how the Patriots reached into their bag ‘o tricks to achieve what they had come to – win.

 

Several players on the Ravens were quoted as follows in an article in the Boston Globe

 

“They pulled out every trick play in…

Continue

How to Build a Blog Audience from the Ground Up

Posted by Timothy Martell on January 16, 2015 at 5:00am 4 Comments

While a blog is a great place to talk about your business and build valuable search engine authority, it can also help you gain a loyal following of customers and admirers that will help you see steady growth for a long time to come.

A blog builds trust with customers, allowing people to better connect with your business. That does not come overnight, and may not come at all, but there's a formula for successful blogging that can help you tackle this new, powerful type of marketing.

One example of a business that embraces blogging and content marketing is Moz (formerly SEOMoz). The…

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Why 24/7 is the Name of the Game for Dealer Chat

Posted by Jeffery Sterns on January 16, 2015 at 1:00am 0 Comments

As website communication tools go, chat has grown at the fastest rate of adoption on car dealer websites for years. It’s not new, but more dealers are embracing what chat can do for them to engage with people visiting their website.

There are two primary reasons that it wasn’t a fad that died away like so many other website addons over the years. First, it is an ideal method of communication for the expanding number of people who prefer to use their phones for texting rather than calls. Our society is shifting towards testing as more people embrace it and chat is the closest thing to that type of communication available on a dealer’s website.

Forms and emails do not have the real-time dialogue abilities that text and chat have. Scientific research has shown that many people avoid…

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