"Purpose is to touch the life and hearts of others without stepping on others!~"
Automotive Digital Marketing ProCom
Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Loading... Be Patient!
Automotive Marketing Professional Community Serves Car Dealers
The Official ADM Professional Community Hash Tag is: #ADMPC
Benefits of ADM Professional Community Membership:
- Access to exclusive content
- Post your own content
- Start an ADM Group, control who becomes a member
- Comment on articles, videos, charts and forum posts
- Access to Special Pages
- Receive notifications on your favorite topics
- Network with peers and use their content
- Participation in contests and see survey results
- Make requests to ADM Editors, Professionals and Industry Thought Leaders
- Personal Assistance from ADM Community Leaders
Automotive Marketing Community
PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC
Professional Community
AutoDigitalMarketing@Gmail.com
2701 N. Rainbow Blvd.
Unit 2202
Las Vegas, NV 89108
505-301-6369
Ralph Paglia
Editor-in-Chief
J.D. Rucker
Editor, Social Media
Dan Weik
Editor, Reputation Management
Tom Gorham
Editor, From The Trenches
Richard Bustillo
Editor, GM's Perspective
Ken Beam
Editor, Vehicle Presentation Videos
Manny Luna
Editor, Video SEO
Timothy Martell
Editor, Content Marketing
Automotive Marketing Professional Sponsors
Automotive Digital Marketing Videos
ADM is Proud to be Dealer Marketing Magazine's Social Media Partner!
Automotive News Videos
'Taxes, Stairsteps and Death' (1/27/15)
AutoNation, Toyota, Nissan execs weigh in on dealer incentives; AM General to build Benz R Class; self-driving 'mini city.' Toyota Plans Pay Overhaul (1/27/15)
FS_2015.01.27 Audi’s SUV ‘opportunity’ (1/26/15)
Audi sees big chance in U.S. taste for SUVs, Tesla expands range in China; Honda’s new airbag supplier; early Super Bowl ads. Import Dealers' D.C. Agenda (1/26/15)
CFPB, trade issues on new leader's priority list; the Gen-Y workplace; Toyota sales projection; big hopes for Buick, GMC. Lessons From the Downturn (1/25/15)
Even in good times, dealers not letting their guard down; eBay on online selling; cheaper gasoline fueling used-car market. Top 5 Most Popular Automotive Marketing Videos of Past 30 Days
2. Is It Possible to Have Good SEO Simply by Having Great Content
Added by Ralph Paglia on October 27, 2014
4. Auto Recruiting "Taken" to Next Level AutoMax Recruiting
Added by Craig Lockerd on January 10, 2015
Support ADM Community Sponsors by checking out their Products and Services
Top 5 Most Popular Automotive Marketing Photos of Past Month
Big Data... Big Promises... Is It Real?
by Automotive Social Marketing I am hopeful that the time will soon come when as an industry we will embrace Intelligent Lead Routing powered by the same data aggregation (Big Data) algorithms used in a much less efficient manner today by lead scoring systems. ILR combined with lead nurturing has the proven potential to drive long term customer retention, while enhancing the ROI from new business acquisition strategies and campaigns. Imagine that, a system that using intensive training and coaching to show sales pros how to leverage customer communication activities in a manner that recognizes and leverages their own individual strengths to ensure maximum results from each day's efforts. This has always been a people business, and when we optimize process and match the right customer with the right message at the right time and pair that customer with the right sales resource.... We all win. CarChat24 receives 4th DrivingSales Dealer Satisfaction Award
by Big Tom LaPointe Thank you to our dealers for awarding us Top Chat Provider for the fourth year! We're proud to be a #DrivingSales" award recipient. CarChat24 Sales VP Jeff Sterns is pictured with Josh Phelon at #NADA2015. We are honored and humbled to serve our dealer partners. #chat #dealerchat #carchat24 Is the glass half empty or half full?
by Manny Luna The purpose of the question is to demonstrate that the situation may be seen in different ways depending on one's point of view. Here's mine. http://vldigitalmarketing.net Feel of the wheel makes the deal!~
by Bobby Auto Industry Marketing and Advertising News
Mercedes harkens back to tortoise and hare for AMG GT Super Bowl spot
Filed under: Humor, Marketing/Advertising, Videos, Mercedes-Benz, Coupe, Performance
Mercedes-Benz is taking a whimsical approach for its Super Bowl ad this year. The German luxury brand is updating Aesop's classic fable of the race between the tortoise and the hare with help from the 2016 Mercedes-AMG GT S.Continue reading Mercedes harkens back to tortoise and hare for AMG GT Super Bowl spot
Mercedes harkens back to tortoise and hare for AMG GT Super Bowl spot originally appeared on Autoblog on Tue, 27 Jan 2015 16:30:00 EST. Please see our terms for use of feeds.
Permalink | Email this | CommentsAfter further review, Millennials like cars after all
Filed under: Marketing/Advertising, Ownership, Car Buying, Driving
Despite what you may have heard, Millennials actually do like driving. An MTV study examines why Generation Y really is into cars.Continue reading After further review, Millennials like cars after all
After further review, Millennials like cars after all originally appeared on Autoblog on Tue, 27 Jan 2015 14:30:00 EST. Please see our terms for use of feeds.
Permalink | Email this | CommentsKia Sorento and Pierce Brosnan make The Perfect Getaway for the Super Bowl
Filed under: Celebrities, Marketing/Advertising, Videos, Kia, Crossover
Pierce Brosnan puts on a little of his former James Bond persona for Kia's humorous and action-packed Super Bowl ad for the 2016 Sorento. The extended cut of the commercial might be one of the best automotive spots from this year's game released so far.Continue reading Kia Sorento and Pierce Brosnan make The Perfect Getaway for the Super Bowl
Kia Sorento and Pierce Brosnan make The Perfect Getaway for the Super Bowl originally appeared on Autoblog on Tue, 27 Jan 2015 14:03:00 EST. Please see our terms for use of feeds.
Permalink | Email this | CommentsMusic
Automotive Marketing Community Professionals
Learn More About Digital Marketing... Watch the Video Referenced Below!
Latest ADM Activity - Click "More" at bottom!
- Top News
- Everything
Mike Elliott posted a discussionU.S. Spies on Millions of Drivers
DEA Uses License-Plate Readers to Build Database for Federal, Local AuthoritiesThe Justice Department has been building a national database to track in real time the movement of vehicles around the U.S., a secret domestic intelligence-gathering program that scans and stores hundreds of millions of records about motorists, according to current and former officials and government documents.The…See More
Paul Potratz posted a blog postCan You Process This?
In order to run a successful business you must have a solid process in place. You must reinforce it and make it a habit to avoid internal chaos. On this week's Think Tank Tuesday, learn what you can do to improve your company's process. Your customers will notice.See More
Crystal Hartwell posted a blog postGubagoo Selected as Certified Provider for Dealer.com
West Palm Beach, FL– January 27, 2015 – Gubagoo, the fastest growing chat and website engagement provider for dealerships, today announced that it has been selected as a trusted provider in Dealer.com’s Certified Provider Program. To qualify as a provider in the program, companies and their products must have proven value, security, efficiency, and return on investment, giving customers added assurance that they are choosing high-quality, complementary software and services.Gubagoo’s ChatSmart…See More
Hannah Philpott posted a status"We have Jason Forrest as our guest blogger, discussing How to Dig Deep to Coach Deep & Win Sales From Competitors http://goo.gl/31QRTF"
Lisandra Ramos commented on Lisandra Ramos's blog post What's New in Social Media for 2015?"Naturally, after posting this today, there was another update boom on social media! Just thought I'd share 4 interesting ones FYI :)
1. Twitter added mobile video capture and group…"
Eliana Raggio liked Eliana Raggio's event FREE WEBINAR: Ready...Set…Grow Your Fixed Ops with This Digital Gameplan!Eliana Raggio posted eventsFREE WEBINAR: Ready...Set…Grow Your Fixed Ops with This Digital Gameplan!
February 19, 2015 from 12pm to 1pmFREE WEBINAR: 5 Processes to Improve Gross & Volume for your Used Car Operation
February 12, 2015 from 12pm to 1pmFREE WEBINAR: The Cold Hard Truth about BDCs…and why you need a BDD
February 5, 2015 from 12pm to 1pm
Eliana Raggio liked Eliana Raggio's event FREE WEBINAR: 5 Processes to Improve Gross & Volume for your Used Car OperationEliana Raggio liked Eliana Raggio's event FREE WEBINAR: The Cold Hard Truth about BDCs…and why you need a BDD
Alexander Lau commented on J.D. Rucker's blog post Why 'Irrelevant' Content on a Dealer's Website is Relevant"Additionally, unless you have hacked WordPress, the way we have, you had better have a blog system in place that enables for the generation of an RSS Feed. Example: http://baierlchevrolet.com/dealer/baierlchevrolet/blog.xml
Feed the robots, the…"
Lisandra Ramos posted a blog postWhat's New in Social Media for 2015?
Social media kicked off the New Year with some interesting updates geared toward increasing content exposure and diversifying communications tools. While some automotive professionals have expressed thatsocial isn’t selling cars, these updates may yet give us hope!So far, here are 2015’s five social media updates your dealership needs to know about:1. …See More
Alexander Lau commented on J.D. Rucker's blog post Why 'Irrelevant' Content on a Dealer's Website is Relevant"Although, I probably shouldn't throw in the geolocator, here you go... Just something different than the usual models.
Used Cadillac Brougham Review, Timeless Style and Class in…"
Automotive Marketing Community Photos
Top Ten Most Popular Automotive Marketing Posts of the Past 30 Days
| 1 |
It’s All Going Mobile. We Get It. Now What?Added by J.D. Rucker on January 2, 2015 |
| 2 |
How Content Generates Sales Through SearchAdded by Timothy Martell on January 9, 2015 |
| 3 |
Why 'Irrelevant' Content on a Dealer's Website is RelevantAdded by J.D. Rucker on January 21, 2015 |
| 4 |
CRM DOMINATION IN AUTO RETAILINGPosted by James A. Ziegler on January 20, 2015 |
| 5 |
Proud to be the new VP of Sales for Dealer Authority.Added by Jeff Glackin on January 5, 2015 |
| 6 |
Time Isn’t of the EssenceAdded by Richard Holland on January 15, 2015 |
| 7 |
The 3 Easiest Ways to Find Blog Topics to Jumpstart Content EffortsAdded by Timothy Martell on January 2, 2015 |
| 8 |
How to Build a Blog Audience from the Ground UpAdded by Timothy Martell on January 14, 2015 |
| 9 |
Research Report: Analysis of 400+ Car Dealers Responding to Online InquiriesAdded by Ralph Paglia on January 7, 2015 |
| 10 |
Don't Judge a Book By It's CoverAdded by Bobby on January 8, 2015 |
Google Adsense Generates Revenue that Helps Pay the Bills for the ADM ProCom
ADM Forum
Finding the Hidden Market That Your Business Is Missing Out On
Started by Mike Elliott in Uncategorized or Does Not Fit Into Any Pre-Defined Category on Sunday. 0 Replies 0 Likes
Dealership Website SEO
Started by Kim Essenmacher in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices. Last reply by Melissa Fabre on Sunday. 9 Replies 0 Likes
CRM DOMINATION IN AUTO RETAILING
Started by James A. Ziegler in RANTS, RAVES, OPINIONS and HUMOR; For the Uncensored Voice of Car Guys and Gals - What's Bugging you?!?! Got something funny or ironic? Need to Vent?. Last reply by Michael on Friday. 6 Replies 2 Likes
The Effects of Positive & Negative Customer Service (an InfoGraphic)
Started by Mike Elliott in Uncategorized or Does Not Fit Into Any Pre-Defined Category Jan 17. 0 Replies 0 Likes
Does a dealership need a website?
Started by Helen Smith in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic. Last reply by Grant Lockner Jan 8. 25 Replies 0 Likes
Google Adsense Digital Advertising Example
ADM Blog Posts
Black Book Used Car Market Report - Ricky Beggs
Posted by Black Book on January 26, 2015 at 12:00pm 0 Comments 1 Like
Hello and welcome to this week’s edition of the Used Car Market Report from Black Book.
As you can tell we are again recording this market video blog via Skype while on the road. Where has the industry taken us this week? We are coming to you from the exhibition hall floor and the Black Book booth at the 98th annual NADA Convention and Exposition in San Francisco. Unfortunately there is no time to visit nearby Napa Valley or any of the other wineries in the area.
The first part of last week had some of our lender solutions team at the annual AFSA conference, also in San Francisco, and now we are at the ATD and NADA conventions with thousands of franchised dealers and industry…
Tips For High Volume Car Sales - 20 Free Sales Videos Offer
Posted by Virgil Stanphill on January 26, 2015 at 5:00am 0 Comments 0 Likes
The video promoted preparation and automation as 2 of 5 keys to high volume auto sales.
Towards the end of the video he offers 20 "no strings attached" FREE videos on selling cars.
CarChat24 wins 2015 AWA Automotive Website Award
Posted by Big Tom LaPointe on January 25, 2015 at 12:00pm 0 Comments 2 Likes
The CarChat24 team is proud to announce we have received an Automotive Website Award for Marketing Innovation. The prestigious award was presented in San Francisco on January 22, 2015, as the 2015 National Automotive Dealers Association conference kicked off, and coincides with our fourth DrivingSales award for excellence in chat.
The AWA awards are presented annually just prior to the start of the NADA conference by consulting firm PCG Consulting, Inc., and “recognize the best vendors in automotive digital marketing”, in a variety of categories.
Continue“We are pleased to present CarChat24…
NADA Convention from a Local San Francisco Perspective
Posted by Ralph Paglia on January 25, 2015 at 12:00am 0 Comments 3 Likes
National Auto Dealers Association convention sweeps into San Francisco with industry on a roll
By Stephen Robert Morse at San Francisco Examiner 
…
Top Ten Blogs and News for Auto Dealers: January 17 - 23
Posted by Rebecca Kon on January 23, 2015 at 11:55am 0 Comments 0 Likes
There’s been lots of excitement this week as NADA kicks off this weekend, Super Bowl Sunday is getting closer, and the U.S. President just gave his State of the Union Address. In case you missed everything going on this week, ActivEngage put together the Top 10 automotive news articles and blogs just for you! Enjoy!
10. Chrysler exec sees dealerships, operations evolving
Pete Grady is considering satellite stores and getting service operations closer to consumers. Dealers, what are you thoughts on these possible changes to the standard business…
Continue
Can You Translate That For Me?
Posted by Paul Potratz on January 23, 2015 at 11:20am 0 Comments 1 Like
In this week’s episode of Hard Facts, Samantha uncovers a cost-free way to utilize your bilingual sales staff to reach a broader demographic. Learn how you can implement this strategy at your dealership.
3 Reasons to Take Content Seriously for Better SEO (with Bonus Infographic)
Posted by Timothy Martell on January 23, 2015 at 9:30am 0 Comments 1 Like
SEO is a complicated practice, especially if you're just starting in 2015. Things have changed a lot in the past 10 years, making it more difficult than ever for small businesses to compete against businesses with large marketing budgets. But as one of the most important parts of a business's digital marketing strategy, you can't ignore SEO.
Content is easily one of the best ways for businesses to take control of their rankings and build up authority with Google and other search engines. It's the simplest strategy, but it's also one of the…
Continue Make Digital Communication a Priority by 2025
Posted by Rebecca Kon on January 21, 2015 at 2:21pm 1 Comment 0 Likes
In a recent report by IBM, “Automotive 2025: Industry without borders”, discusses the future of the automotive industry among OEMs, automotive suppliers, and other auto industry participants. The authors Ben Stanley and Kal Gyimesi ask this question,
“How can you form relationships with newer, non-traditional industry participants to provide the digital relationship and customer experience that today’s drivers and passengers demand?”
The answer, left open for you to do some soul-searching, has one obvious answer:
Invest in live chat.
Live chat is a proven…
Continue
Why 'Irrelevant' Content on a Dealer's Website is Relevant
Posted by J.D. Rucker on January 21, 2015 at 12:30pm 9 Comments 5 Likes
Once you get over the beauty of the 1970 Dodge Charger in the picture, you might ask yourself, "What does a 45-year-old muscle car have to do with automotive content?"
We've been asked the same type of question multiple times pertaining to content we publish on dealer websites. Sometimes, it's dealers asking. Other times, it's other vendors wondering what we're doing or "tattling" to the dealer about it. The funny part is that when compared to the automotive marketing "gurus" who question it, the dealers tend to understand the philosophy much more quickly than the vendors.
I'm not here to insult anyone. I totally understand why it's hard for many vendors to get, especially the larger ones who have mechanized content, search, and social strategies. The reality is that based upon…
Continue Chat Success – JUST DO IT!
Posted by Big Tom LaPointe on January 20, 2015 at 8:30pm 0 Comments 1 Like
Some people want it to happen,
some wish it would happen,
others make it happen. ~ Michael Jordan
Anybody with even a passing interest in sports in the 80’s and 90’s has vivid memories of basketball legend Michael Jordan defying gravity to fly through the air and slam dunk a basketball. Again, and again, and again. The man was virtually synonymous with Nike’s ‘Just Do It’ slogan, because he did. Such was his dominance not only of the game, but of sports branding, that he still pulls in nearly $100 million a year on branded gear.…
Automotive Thought Leader Journal
Automotive Marketing and Car Dealer News from AutoBlog
Mercedes harkens back to tortoise and hare for AMG GT Super Bowl spot
Filed under: Humor, Marketing/Advertising, Videos, Mercedes-Benz, Coupe, Performance
Mercedes-Benz is taking a whimsical approach for its Super Bowl ad this year. The German luxury brand is updating Aesop's classic fable of the race between the tortoise and the hare with help from the 2016 Mercedes-AMG GT S.Continue reading Mercedes harkens back to tortoise and hare for AMG GT Super Bowl spot
Mercedes harkens back to tortoise and hare for AMG GT Super Bowl spot originally appeared on Autoblog on Tue, 27 Jan 2015 16:30:00 EST. Please see our terms for use of feeds.
Permalink | Email this | CommentsGoogle Blog Articles, News and More
Google Fiber is coming to Atlanta, Charlotte, Nashville and Raleigh-Durham
It’s been nearly five years since we offered to build a fiber-optic network in one U.S. city as an experiment — and were met with overwhelming enthusiasm. Now, Google Fiber is live in Kansas City, Provo and Austin, and we've started to see how gigabit Internet, with speeds up to 100 times faster than today’s basic broadband, can transform cities. It can give them new platforms for economic development and new ways of using technology to improve life for their citizens. And, around the country, it seems to be catching on.Check out the Kansas City Startup Village and Provo learn-how-to-code hub DevMountain. Take a look at the work of a geneticist whose speedy connection could one day help newborns in intensive care, or how one city's network is connecting a high school classroom to an underwater microscope so students can study oceanic life in the Pacific... from Chattanooga, Tenn. There are many more stories like this—stories about how people are using gigabit internet to spark innovation, inspire creativity, and collaborate in ways they simply couldn't before. And we want to see even more.
So, today, we’re happy to announce that Google Fiber is coming to 18 cities across four new metro areas: Atlanta, Charlotte, Nashville, and Raleigh-Durham. We can’t wait to see what people and businesses across the Southeast U.S. do with gigabit speeds.
Bringing Google Fiber to these cities is a long-term investment. We’ve been working closely with city leaders over the past year on a joint planning process to get their communities ready for Google Fiber—and now the really hard work begins. Our next step is to work with cities to create a detailed map of where we can put our thousands of miles of fiber, using existing infrastructure such as utility poles and underground conduit, and making sure to avoid things like gas and water lines. Then a team of surveyors and engineers will hit the streets to fill in missing details. Once we’re done designing the network (which we expect to wrap up in a few months), we’ll start construction.
Today, we aren't the only ones talking about gigabit broadband. From the White House to main street, a chorus of new voices is standing up for speed. Just last week during the State of the Union, the President called for faster networks so that innovators and entrepreneurs can build the next big idea. New research from the Fiber to the Home Council shows gigabit networks are contributing billions of dollars in economic growth. Communities across America are demanding more speed for their own homes and businesses, and we’re going to keep doing our part to help.
ADM Community Visitor Activity for Current 30 Day Period
Welcome to
Automotive Digital Marketing ProCom
Please use the "Sign Up" link above to complete your registration form and become a member of the industry's leading Automotive Marketing and Internet Sales Professional Community. ADM members have access to resources, connections and private events that provide them with a competitive advantage.
ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.
Please Consider Automotive Marketing Professional Community Sponsors
ADM Badge
Based On Your Interests...
Automotive Marketing Tools
ADM Events
-
FREE WEBINAR: How to Increase Your "Dealership Intelligence" for More Success in 2015
January 29, 2015 from 12pm to 1pm – http://www.dealeron.com/webinar/events/how-to-increase-your-dealership-intelligence/
0 Comments 1 Like -
FREE WEBINAR: The Cold Hard Truth about BDCs…and why you need a BDD
February 5, 2015 from 12pm to 1pm – http://www.dealeron.com/webinar/events/why-you-need-a-bdd/
0 Comments 1 Like -
FREE WEBINAR: 5 Processes to Improve Gross & Volume for your Used Car Operation
February 12, 2015 from 12pm to 1pm – http://www.dealeron.com/webinar/events/5-processes-to-improve-gross-volume-for-your-used-car-operation/
0 Comments 1 Like -
FREE WEBINAR: Ready...Set…Grow Your Fixed Ops with This Digital Gameplan!
February 19, 2015 from 12pm to 1pm – http://www.dealeron.com/webinar/events/grow-your-fixed-ops-with-this-digital-gameplan/
0 Comments 1 Like -
Automotive Customer Loyalty and Retention Conference
March 24, 2015 to March 26, 2015 – Rosen Shingle Creek Resort | Orlando, FL
0 Comments 2 Likes -
Automotive Customer Centricity Summit 2015
June 16, 2015 from 7am to 7pm – Ritz-Carlton, Marina del Rey, CA
0 Comments 0 Likes -
Automotive Social Media Summit 2015
June 17, 2015 from 7am to 7pm – Ritz-Carlton, Maine del Rey, CA
0 Comments 0 Likes
Top 20 Contributing ADM Professional Community Members (Past 30 Days)
Google Automotive Network Targeted Placement Ads
Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......
Top 5 Automotive Marketing Forum Discussions - 30 Days
Share the Best Content w/AutoMarketing Community
ADM Member Birthdays
ADM Member Birthdays TODAY
ADM Member Birthdays TOMORROW
Groups
ADM Notes
ADM Professional Community Founder Dedication Message
Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.
How To Get YOUR Video Featured
Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.
How To Get Your ADM Blog Post Featured
Created by Ralph Paglia Jan 16, 2009 at 10:24am. Last updated by Ralph Paglia May 10, 2010.
How To Get Your ADM Profile Featured
Created by Ralph Paglia Jan 16, 2009 at 10:18am. Last updated by Ralph Paglia May 10, 2010.
Top 20 ADM Professional Community Content Posts of Past 7 Days
Internet Sales Manager Resources and Blogroll
ADM Professional Community Blogroll:
1. Social Media Optimization
3. Persuasive Concepts Social Marketing
11. Weed Out Losers and Hire Winners
12. Take Control of Dealership Reputation
---------------------
Get listed on this Blogroll; send your blog title text and your blog's associated URL. Include a link to your site's page showing the ADM title text: "Automotive Digital Marketing" linked to: http://www.automotivedigitalmarketing.com to Ralph Paglia via ADM.
ADM Professional Community Help Wanted Forum Posts
Automotive Marketing News
Kia returns to Super Bowl for 6th consecutive year
Kia's 2015 Super Bowl commercial will star Pierce Brosnan parodying his role as James Bond.Toyota takes early Super Bowl lead
Toyota delivers an emotional punch to the gut with its spot for the 2015 Super Bowl.Mercedes debuts Super Bowl ad on 'Ellen' show
Mercedes-Benz premiered its Super Bowl ad for the AMG GT sports car -- an edgy take on the fabled tortoise vs. hare race -- on 'The Ellen DeGeneres Show'BMW Super Bowl ad compares i3 with early Internet
In BMW's Super Bowl spot, the brand is casting its electric i3 hatchback as an ahead-of-its-time concoction that needs some explaining -- just like the Internet back in 1994.Super Bowl advertisers hype their messages early and often
Building an elaborate pregame hype machine reflects a growing trend among Super Bowl advertisers: To get the most bang for the buck from the biggest advertising event of the year, use social media early and often -- emphasis on "early."J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives
Even used-vehicle buyers are going online
This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009. The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work. One is the poor […]Automotive iPad apps
This week I decided to check out automotive iPad apps. These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots. They’re quick, which is probably why three OEM iPad apps incorporate them. They’re also dirty – pretty […]Some reliability perceptions are changing (and that’s not a good thing for Toyota)
It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable. Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability. As illustrated below, these […]The Future of Satellite Radio
As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]Bringing in younger buyers
The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment. This shift has impacted almost every automotive brand, including […]© 2015 Created by Ralph Paglia.
