Automotive Digital Marketing ProCom

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Automotive News Videos

F-150 Supply Snags Reported (5/29/15)

F-150 supply snags reported; FCA chair confirms: Merger email sent to GM; Hyundai-Kia on FIFA corruption probe; Stein: Cool tech ... just make sure it works.

A Cyber Threat on Wheels? (5/29/15)

Seeking answers on cybersecurity in cars; TrueCar is sued again; Takata-hearing witnesses; Rebuilding Volvo sales; Green cars, bad roads?; Don't try this at home.

Cash to Crank Out Camaros (5/28/15)

GM pumps cash into Camaro site, Volvo signs S.C. deal; NADA selling Used Car Guide to J.D. Power; Sergio's 'gut feeling'; A hint of Apple?; FCA, BMW, Honda airbag recalls.

Ford: Use Our EV Patents (5/28/15)

Ford follows Tesla in offering EV patents to rivals; FCA reduces powertrain warranty; Latest Honda airbag recall; Key figure in GM crisis to face deposition; Stars shine for Kia, Lincoln.

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Car Lister Social

by Sylvia Krivickova A social platform and a marketplace all in one.

Car Lister Social

by Sylvia Krivickova A social platform and a marketplace all in one.

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by Vincent Rotondo

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by Vincent Rotondo

Why SEO?

by Manny Luna Dealerships spend hundreds of dollars in Pay-Per-Click to drive traffic to a website. Pay-Per-Click are paid campaigns to help drive traffic to your website. Think about it this way, thousands of dollars are being spent every month bidding on keywords and keyword phrases that Google or search engines are saying people are searching for. From one month to the next, your competition may outbid you. Now, think of this, wouldn't it make sense, to build your foundation before building your house. Search engine optimization is that foundation.

Auto Industry Marketing and Advertising News

Tanner Foust and Scott Speed get VW internships

Filed under: , , , , , ,

Global Rallycross Championship racers Tanner Foust and Scott Speed put aside their motorsports duties to try out a new job at VW. The two of them briefly become the summer interns at a dealership.

Continue reading Tanner Foust and Scott Speed get VW internships

Tanner Foust and Scott Speed get VW internships originally appeared on Autoblog on Wed, 27 May 2015 20:02:00 EST. Please see our terms for use of feeds.

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Recharge Wrap-up: video touts Volvo electric buses, Nissan and BMW build EV chargers in S. Africa

Filed under: , , , , , , , , ,

A Volvo short film shows why electric buses are better. Nissan and BMW will build South African charging network to improve EV sales. Renault-Nissan will shuttle COP21 attendees in its electric fleet. Visa sponsors the Formula E London ePrix.

Continue reading Recharge Wrap-up: video touts Volvo electric buses, Nissan and BMW build EV chargers in S. Africa

Recharge Wrap-up: video touts Volvo electric buses, Nissan and BMW build EV chargers in S. Africa originally appeared on Autoblog on Wed, 27 May 2015 17:14:00 EST. Please see our terms for use of feeds.

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Tesla trying out pop-up stores

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Tesla is hauling two shipping containers around the US this summer to set up pop-up stores and put the Model S on display. The locations aren't entirely known, but they are following wealthy potential buyers to popular vacation spots.

Continue reading Tesla trying out pop-up stores

Tesla trying out pop-up stores originally appeared on Autoblog on Wed, 27 May 2015 15:43:00 EST. Please see our terms for use of feeds.

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Latest ADM Activity - Click "More" at bottom!

Ralph Paglia's blog post was featured

Facebook FINALLY Allows Car Dealers To Post Animated GIF Images

Facebook, after much, much ado, has finally added GIF support. And no, not the halfway-workaround that it launched two years ago. There’s now a real way to post a GIF in your status update, making words just that much less necessary to this whole internet…See More
4 hours ago
Paul Potratz's blog post was featured

Do You Care?

You lose sales when your customers don't think you do.How You Can Start Caring Today?Learn how your marketing needs to be consistent to make a sale. With every new offer, sale, and promotion, your marketing must feel the same throughout. Get all the details this week on Hard Facts.See More
4 hours ago
David Metter's blog post was featured

Don't Rely on Your Website Provider to Increase Conversion Rates. Be a Game Changer.

According to Dataium's most recent benchmark study, the average number of monthly unique visitors to a dealership's website is 6,509. Of those, an average 1.7 percent submit a lead form. Combine that with an average half percent conversion rate for chat,…See More
4 hours ago
Paul Moran's blog post was featured

Social Media: Reciprocate Your Way To Increased Engagement

Customers increasingly expect businesses to have a social media presence. The key however, is to not just have a presence, but to then use that presence to interact with customers. When customers engage with you, it’s important to give them an indication that you are, in fact, listening. Of course, to accomplish this, you must be…See More
4 hours ago
Ralph Paglia posted a blog post

Facebook FINALLY Allows Car Dealers To Post Animated GIF Images

Facebook, after much, much ado, has finally added GIF support. And no, not the halfway-workaround that it launched two years ago. There’s now a real way to post a GIF in your status update, making words just that much less necessary to this whole internet…See More
4 hours ago
Profile IconJosh Soderlind, Elizando Associates, Chad Arnold and 2 more joined Automotive Digital Marketing ProCom
4 hours ago
Satyajit Seal posted blog posts
5 hours ago
Mark Konrad Eck liked Joe Webb's blog post 7 Ways Your Direct Mail Should Be Digital
13 hours ago
Paul Potratz posted a blog post

Do You Care?

You lose sales when your customers don't think you do.How You Can Start Caring Today?Learn how your marketing needs to be consistent to make a sale. With every new offer, sale, and promotion, your marketing must feel the same throughout. Get all the details this week on Hard Facts.See More
13 hours ago
joel jones posted a status
14 hours ago
Melissa Terzi posted a blog post

3 Strategies Using Incentives to Drive Auto Sales

We’ve all seen the quintessential fishing reel and bait when referring to rewards and giveaways;Convincing people to take action by offering them something free does work. But why?It really comes down to human beings and the mental triggers that create response. People love novelty. The concept of something new releases dopamine in our brains, and the possibility of pleasure is what encourages us to take action.This is why so many companies release one product after the next and only change it…See More
16 hours ago
Craig J. Santucci updated their profile
18 hours ago
Craig J. Santucci and Ralph Paglia are now friends
18 hours ago
joel jones posted a status
18 hours ago
David Metter posted a blog post

Don't Rely on Your Website Provider to Increase Conversion Rates. Be a Game Changer.

According to Dataium's most recent benchmark study, the average number of monthly unique visitors to a dealership's website is 6,509. Of those, an average 1.7 percent submit a lead form. Combine that with an average half percent conversion rate for chat,…See More
21 hours ago
Paul Moran posted a blog post

Social Media: Reciprocate Your Way To Increased Engagement

Customers increasingly expect businesses to have a social media presence. The key however, is to not just have a presence, but to then use that presence to interact with customers. When customers engage with you, it’s important to give them an indication that you are, in fact, listening. Of course, to accomplish this, you must be…See More
21 hours ago
joel jones posted a status
22 hours ago
joel jones posted a status
yesterday
Carl Maeda commented on Ralph Paglia's blog post Time For Car Dealers To Reconsider Landing Page Microsites
"Exactly.  100% agree.  Even if it costs more to do this, I'd bet the conversion rate is much higher than sending traffic to an existing page on the site."
yesterday
Richard Holland's blog post was featured

Service Dilemmas: What Would You Do?

Every dealership has seen this customer—the one who demands to be reimbursed for damage they claim happened while the car was in the dealership’s care, or because of faulty service work. You might find it challenging to deal with these customers, especially when you don’t believe your team is at fault. So what is the best way to…See More
yesterday

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ADM Blog Posts

Facebook FINALLY Allows Car Dealers To Post Animated GIF Images

Posted by Ralph Paglia on May 29, 2015 at 10:57pm 0 Comments

Facebook, after much, much ado, has finally added GIF support. And no, not the halfway-workaround that it launched two years ago. There’s now a real way to post a GIF in your status update, making words just that much less necessary to this whole internet thing.

It’s easy: Just drop the link to the GIF of choice in the status update bar, and post away. GIFs can come from wherever as well—Imgur, Tumblr, a Google Image search, wherever. Before, we were hemmed in by needing Giphy’s catalog (which remains excellent, for the record), but no longer. It appears that right now, the feature is still rolling out and while most users can post…

Continue

Do You Care?

Posted by Paul Potratz on May 29, 2015 at 1:26pm 0 Comments

You lose sales when your customers don't think you do.

How You Can Start Caring Today?

Learn how your marketing needs to be consistent to make a sale. With every new offer, sale, and promotion, your marketing must feel the same throughout. Get all the details this week on Hard Facts.

Don't Rely on Your Website Provider to Increase Conversion Rates. Be a Game Changer.

Posted by David Metter on May 29, 2015 at 5:30am 0 Comments

According to Dataium's most recent benchmark study, the average number of monthly unique visitors to a dealership's website is 6,509. Of those, an average 1.7 percent submit a lead form. Combine that with an average half percent conversion rate for chat, along with phone calls and walk-ins (which are harder to track), and the average website conversion rate for most dealerships falls in the two to four percent range. Yet, there are dealerships that are converting upwards of eight percent on a regular basis. That's DOUBLE the average.

 

Why the big disparity?

 

Dealers spend a lot of money on SEO/SEM, and the reason why is clear: more visitors = more leads. Yet SEO/SEM is just one part of the…

Continue

Social Media: Reciprocate Your Way To Increased Engagement

Posted by Paul Moran on May 29, 2015 at 5:30am 0 Comments

Customers increasingly expect businesses to have a social media presence. The key however, is to not just have a presence, but to then use that presence to interact with customers. When customers engage with you, it’s important to give them an indication that you are, in fact, listening. Of course, to accomplish this, you must be paying attention in the first place. If you are, be sure to also regularly participate in those small tasks that encourage increased engagement and, as such, begin to form a relationship and/or continue an existing relationship. Showing these engagers that you are listening encourages them to continue engagement. This leads to increased organic reach for your social media content. By engaging with you, they are helping you.

 

Here are some best practices on how to…

Continue

Service Dilemmas: What Would You Do?

Posted by Richard Holland on May 28, 2015 at 6:00am 0 Comments

Every dealership has seen this customer—the one who demands to be reimbursed for damage they claim happened while the car was in the dealership’s care, or because of faulty service work. You might find it challenging to deal with these customers, especially when you don’t believe your team is at fault. So what is the best way to handle them?

 

To help answer this question, I have compiled a couple of scenarios. I happen to know how these cases were handled, and I will share the results in my next blog. But first I want your feedback on what these dealerships should’ve done. These are both 100% real events involving simple oil changes that happened just this past Memorial Day weekend. So, my question is: What would you do?

 

Scenario #1:

 

A customer brought…

Continue

How to Maximize Profit in Your Service Department

Posted by Ashley Weidner on May 28, 2015 at 6:00am 0 Comments

According to NADA statistics from 2014 service and parts sales reached $91billion!

The average dealership net profit for service and parts per month was upwards of $270,000 while new and used-car sales combined net profit per month did not even reach $150,000!

What is this telling you? First of all, you should be reading NADA's data. Secondly, you need to evaluate your service department.

Doing an evaluation of your service department will tell you who is working for you and who is just taking a pay check. There are some who want to be there, who have the drive and who are worth keeping. Then there are the ones who are diamonds in the rough but have simply lost their drive, which…

Continue

Time For Car Dealers To Reconsider Landing Page Microsites

Posted by Ralph Paglia on May 27, 2015 at 8:30pm 4 Comments

The tried and true landing page — an automotive marketer’s best friend

In the ‘old’ days of the web, all of a brand’s web traffic would be funneled into their website home page, or to deep links within that site. Sloppy and ineffective digital marketing was soon exemplified by worst practices such as:

  • Drop an email, land those clicks on the home page.
  • Launch a display ad, drive those visitors into the main product category page.
  • Run a print ad with your main website URL.

While this worked at getting lots of ‘hits’ and ‘eyeballs’ to a dealership's…

Continue

Increase Sales through Conquesting Consumers Motivated by Open Recalls

Posted by Chris Miller on May 27, 2015 at 6:00am 0 Comments

Following tremendous pressure from the NHTSA, Takata has expanded the recall on its faulty airbags. In fact, it just doubled the number of vehicles that are subject to recall to 34 million – that’s one in seven vehicles on the road today – and the largest recall in automotive history. Since then, consumers have been flooding the NHTSA website, searching to see whether their vehicles are affected. In fact, according to an article in Automotive News, daily website traffic increased by 62 times -- to an incredible 598,000 searches, up from 9,662 per day. Consumers want answers and, once they get them, they’ll be looking to dealers to help them.

 

Be prepared for a large surge in recall-related…

Continue

7 Ways Your Direct Mail Should Be Digital

Posted by Joe Webb on May 26, 2015 at 1:30pm 0 Comments

This is out of the ordinary, I know. Me… a guy who achieved success in retail from being an early advocate of Internet lead management, video, and digital marketing… talking about the benefits of a traditional marketing medium. Stranger things have happened... 

Just because I believe in the power of online influence in the retail sales industry doesn’t mean I turn up my nose at traditional mediums, such as direct mail. As a matter of fact, I’ve seen some clients generate a solid return from their direct mail campaigns, but only when those efforts are digital. Let me explain.



Direct mail marketing is one of those things that is either ignored, or…

Continue

How to Generate More Positive Reviews

Posted by Ashley Weidner on May 26, 2015 at 5:23am 0 Comments

80% of prospects are checking reviews before they even consider making a purchase according to the Ipsos Open Thinking Exchange (OTX).  By now, most dealerships are aware of the negative affect too few positive reviews can have, but most are still not proactive enough about managing their online reputation.

For instance, the dealership listed above has several negative reviews about the sales experience, but none of them have responses to show that an…

Continue

Automotive Thought Leader Journal

Automotive Marketing and Car Dealer News from AutoBlog

Tanner Foust and Scott Speed get VW internships

Filed under: , , , , , ,

Global Rallycross Championship racers Tanner Foust and Scott Speed put aside their motorsports duties to try out a new job at VW. The two of them briefly become the summer interns at a dealership.

Continue reading Tanner Foust and Scott Speed get VW internships

Tanner Foust and Scott Speed get VW internships originally appeared on Autoblog on Wed, 27 May 2015 20:02:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Google Blog Articles, News and More

Through the Google lens: Search trends May 22-28

From corruption charges rocking the football world to a 50-foot dinosaur, here’s a look at what everyone was searching this week:

Deadly storms in Texas
Widespread flooding caused by heavy rains in Texas and Oklahoma has left many dead, missing or unaccounted for, along with seriously damaged property and abandoned vehicles. With more severe weather predicted this weekend, cities across Texas topped the places searching for “storms,” with “How long does it take for streets to clear a flood?” and “where is it flooded in Houston” among the top storm-related questions.
Soccer scandal
Football’s governing body was in the search spotlight this week after the arrest of several FIFA officials in a dawn raid at a hotel in Zurich, Switzerland. There were more than half a million “FIFA” searches on Tuesday alone, with a top related question being the basic “What is FIFA?” (perhaps for those that call it “soccer”). Just as fans of “The Beautiful Game” span the globe, so do searches related to this week’s alleged ugliness. Costa Rica and Uruguay—home to two of the indicted officials—are among the top 10 countries searching for #FIFAarrests.



Hold on to your butts ... again
It’s a Jurassic World. We just live in it. Twenty-two years after the original “Jurassic Park” movie, the release of “Jurassic World” is set to wow audiences worldwide, and ticket pre-sales and general dino-excitement have caused a 100,000+ search spike, while the trailer has topped 60 million YouTube views. Search-wise, the U.S. and Australia are most excited about the blockbuster, which will pit star Chris Pratt against a 50-foot-tall dinosaur named Indominus Rex. We’ll have to wait until June for the showdown, but based on current search interest, our money's on Pratt.

Tip of the week
This weekend is Manhattanhenge, the moment when the setting sun aligns precisely with Manhattan’s street grid. Whether you’re in New York or not, you can find out when the sun will dip below the horizon with a simple “Ok Google, when does the sun set?” You’ll get an answer tailored for your location.

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Internet Sales Manager Resources and Blogroll

ADM Professional Community Blogroll:
1. Social Media Optimization 

3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

7. Toyota Community

8. Kia Community 

9. Toyota Social Media

10. Social Media Marketing 

11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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Automotive Marketing News

Sponsors Hyundai-Kia closely watching FIFA scandal

In the wake of a U.S. federal investigation of several officials and executives with soccer governing board FIFA, major corporate sponsor Hyundai Motor and affiliate Kia Motors are keeping a close eye on the matter.

Ford dips toe into London car-sharing market with GoDrive

Ford will start offering Londoners a network of cars to share, rather than buy, in an effort to tap the growing market for on-demand driving.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

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