Automotive Digital Marketing

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Automotive Marketing Professional Community (ADMPC) for Car Dealers

Official ADM Hash Tag: #ADMPC

Benefits of ADM Professional Community Membership:

  • Access to exclusive content
  • Publish your own content
  • Download Files for dealer use
  • Comment on articles, videos, Photos and forum posts
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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

Professional Community

AutoDigitalMarketing@Gmail.com

1901 Rio Canyon Ct.
Las Vegas, NV 89128

505-301-6369

Ralph Paglia
Editor-in-Chief

Arnold Tijerina
Editor, Content Marketing 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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ADMPC is the acronym for "Automotive Digital Marketing Professional Community"

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by Chris Stinson

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by Chris Stinson

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by Willow Adams some of the insights from my client's website

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by Willow Adams some of the insights from my client's website

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by Martyn Davies

 

Latest ADM Activity - Click "More" at bottom!

Michael Trasatti posted a video

How to Work With Millennials

Mike Trasatti shares his thoughts about hiring and working with Millennials in this video blog.
37 minutes ago
Jim Flint posted a blog post

KISS to KICK -- A New Acronym for Today’s Workforce

For those with a tendency to make things more complicated than things really are “Keep It Simple, Stupid” served as a…See More
Friday
Courtney Evans posted a blog post

5 Ways to Modernize Your Owner Retention Program (ORP)

Most dealers have been using an owner retention program (ORP) for years. Sometimes referred to as a service connection…See More
Friday

Dealer
Jaylin posted a blog post

5 Reasons the Mazda3 Offers Incredible Value

The Mazda3 family of cars has been a perennial bestseller in Perth since the introduction of the earliest models in the early 2000s. The biggest reason for their enduring popularity has to be the phenomenal value they offer. Models of new …See More
Thursday
Bill Wittenmyer posted a video

#WittsWiseWords: Don't Let Your Ego Get in the Way of Your Paycheck

The best way to grow your team and grow your paycheck at the same time? In this edition of Witt's Wise Words, Bill Wittenmyer says keep your ego in check wit...
Wednesday
John Sternal posted a blog post

5 “Spooktacular” Lease Deals for Halloween

Swapalease.com Compiled 5 Most Reasonably Priced Automobile Leases Around the CountrySwapalease.com, the nation’s largest car lease marketplace, today announced the five best lease deals for the Halloween holiday. Vehicles were selected by…See More
Oct 8
Scot Eisenfelder posted a video

Why Creativity Can Lead to More Service Revenue

Scot Eisenfelder explains how creativity can help dealers capture more service revenue from recalls.
Oct 4
Mike theCarGuy Correra posted a video

Are You Forgetting Your Dealership's Google My Business Page?

Account Manager Mike Correra explains why dealerships shouldn't neglect their Google My Business page in this video blog.
Oct 4
Jim Flint posted a blog post

Uber and Instant Gratification

Turning on and off. Starting and finishing. Each on your own terms. What’s not to like about that?If you ever wonder where…See More
Oct 4
Haris Saeed posted a blog post

Fuel Saving Tips You Should Never Ignore

The way to get long-lasting and high performance by your vehicle required various things; By following some tips and making few changes in driving habits can produce great results. With ever-increasing fuel cost, it’s always a feasible solution to…See More
Oct 3
Tim J. Pyle liked Tim J. Pyle's profile
Oct 2
Tim J. Pyle liked Tim J. Pyle's profile
Oct 2
Bill Wittenmyer posted a video

#WittsWiseWords: Art of the Interview

Conducting an interview for your latest sales team opening is more than confirming the information on the resume. Bill Wittenmyer says it is about getting to...
Oct 2
Crystal Hartwell posted a blog post

Kerrigan Advisors Represents Longmont Ford in Sale

 Longtime area dealer sells successful dealership to Maroone USA, Serra Automotive and Pat Grooms Irvine, CA, October 2, 2019 – Kerrigan Advisors, a leading sell-side advisory firm to auto dealers in the U.S., represented and advised owner Mike…See More
Oct 2
Michael Trasatti posted a video

Be Mindful of your Impact on Others

CEO Mike Trasatti explains how people can have an impact on other's lives without even knowing it and the effect they create.
Oct 1
Eliana Raggio liked Eliana Raggio's event FREE WEBINAR: End-of-Year Solutions to Close 2019 with a Bang!
Sep 27
Eliana Raggio posted an event

FREE WEBINAR: End-of-Year Solutions to Close 2019 with a Bang! at https://digitalairstrike.com/End-of-Year-Solutions-to-Close-2019

October 17, 2019 from 12pm to 1pm
The last quarter of the year can be the toughest but also the most profitable months for any dealership IF you play your cards right. This free 1-hour webinar will cover the digital marketing, social media and consumer engagement strategies that can…See More
Sep 27

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ADM Blog Posts

Email Marketing Optimization

Posted by Ralph Paglia on August 3, 2019 at 9:00am 0 Comments

What is Email Marketing?

 
This is the process of sending out a secure email containing different types of content to a specified list of subscribers. The content served up in this way can be aimed at:
  • Driving traffic to your…
Continue

Responding to Negative Reviews [Examples + Templates]

Posted by Ralph Paglia on August 3, 2019 at 8:00am 0 Comments

With today’s average customer online and connected, every individual has a voice and a platform to share their experiences and opinions of the businesses they engage with — and these perspectives matter.

 

In fact,…

Continue

How Can Your Dealership Win Business from Recall Customers?

Posted by Dan Beres on August 2, 2019 at 8:11am 0 Comments

A recent article in Wards Auto shares results from a study of 6,200 dealerships conducted by analytics company Marchex. According to the survey, dealerships who use active listening techniques and build rapport with customers on the initial calls are the…

Continue

Location Extensions

Posted by Jim Flint on August 2, 2019 at 6:00am 0 Comments

In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses the importance of implementing location extensions to advertising campaigns for more traffic.

Take Control of Your Customer Experience By Breaking Down Your Data Silos

Posted by Doug Van Sach on August 1, 2019 at 7:13am 0 Comments

One of the biggest hurdles dealerships face when attempting to create a personalized experience for every customer is breaking down their data silos. Data silos are common in virtually every auto dealership today. They…

Continue

Influencer Marketing: You Don’t Need an Instagram Model

Posted by Paul Moran on July 30, 2019 at 7:07am 0 Comments

The hottest thing in social media marketing right now is influencer marketing. Businesses continually leverage celebrities to gain exposure and attention. Think about all the dealerships that hire famous athletes, or a YouTube celebrity, to help draw a crowd to their dealership. Sure, it works. That’s why businesses do it. But do they always attract the right…

Continue

It’s a WAR out there—3 Problems that Local Search Group Solves for Automotive Retailers

Posted by Jim Flint on July 30, 2019 at 6:07am 0 Comments

The automotive retail industry is competitive. It’s a war out there and you have to know what your agency can do for you. Three things you know you’re getting when you work with Local Search Group follow—starting with the idea that we can help you win the battles you face on the retail…

Continue

Don’t be Generic in Your Video Marketing

Posted by Timmy D. James on July 26, 2019 at 7:00am 0 Comments

Today's consumers want marketing that is personalized to them. In the past, marketing has always been about broadcasting the same message to everyone. Attempting to catch as many "fish" as possible. That strategy no longer works in today’s modern world of consumer shopping behavior.

 

To truly capture a customer’s attention and win their…

Continue

Omnichannel Service Marketing Yields Better Results

Posted by Scot Eisenfelder on July 26, 2019 at 6:54am 0 Comments

Dealerships aren't always the first place that vehicle owners think of when it's time for service. According to the Cox 2017 Car Buying Journey study, 23% of new vehicle owners and 53% of used vehicle owners did not return for service to the dealership where they purchased the vehicle.

 

To retain more of their sold customers, dealers are…

Continue

Display vs Search

Posted by Jim Flint on July 26, 2019 at 6:00am 0 Comments

In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses two trends - display ad spending and search ad spending – and why today’s technological shifts may help drive your resource allocations.

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ADM Forum

Electric Vehicle is the Future

Started by Dwayne Jhonson in AUTO INDUSTRY NEWS - Discussions about Auto Industry, including dealerships, car companies and government, but not about suppliers (see cetegory) Aug 29. 0 Replies

What is Electric Vehicle?An electric vehicle, which is also known as an EV, is a vehicle that uses more than one electric motors or traction motors for propulsion. An electric vehicle can be powered through a collector system by electricity from off-vehicle sources or can be self-contained as well. Electrical vehicles are self-contained through electric generators (to convert fuel to electricity), solar panels or a battery. Types of electric vehicles include passenger cars (PC) as well as…Continue

Tags: Future, EV, Market, Vehicle, Electric

Email marketing

Started by Andrew Qrueed in Uncategorized or Does Not Fit Into Any Pre-Defined Category Aug 26. 0 Replies

How often did you come across the fact that SMS or email was effective? I am sure very often. I want to offer you an excellent service, I will not persuade you and tell you about the pros and cons (I'm not a marketer), but visit atompark.com and I think you You will find many advantages, and the support service can solve many of your problems associated with this. Start here and read more.Continue

5 Ideas for car dealers FB page

Started by Kevin Lewis in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC) Aug 6. 0 Replies

If you want to promote your inventory using Facebook, do it on  for car dealers or add a Shop section to your Facebook business page and list your vehicles there.Content is an integral part of Facebook business page. So here are 5 great Facebook post ideas for car dealers:1. Industry news, controversial topics, traffic & travel news2. New model releases/arrival3. Meet…Continue

Tags: smm, seo, marketing, facebook

Vehicle Subscriptions: How Many Consumers Are Yet Aware?

Started by Ralph Paglia in FINANCE and INSURANCE - Financial Services, Credit Issues, Using Financing variations to sell cars, the F+I Department, etc.. Last reply by Jonathon Coleman Jul 31. 1 Reply

Netflix for Cars?Most Consumers Unaware of SubscriptionsWith the growing availability of subscriptions for new and used vehicles in the auto industry, Autolist.com wanted to see how aware consumers are of this new ownership model... As it turns out, not very many at all! According to an Autolist survey of 1,428 current car shoppers, 70 percent of consumers have no idea that automakers…Continue

Tags: Unaware, of, Subscriptions, Consumers, Most

Texting Program for media plus marketing

Started by jessica gillard in MOBILE MARKETING - Content and Apps for Mobile Web, Text Messaging (sms), Cell/Smart Phone and Tablet Apps, All Mobile Related. Last reply by Whering71 May 25. 1 Reply

Hey everyoneTexting programs are of great help to do mobile marketing and advertising in todays's world. Its so important for every business to do multi media marketing via mobile text services etc because its the best medium to reach out to the public. There are various mobile marketing agencies that are present, one of the best is media plus marketing, that ensures the best multi media solutions.Have a look at…Continue

Tags: promotion, mobile, company, marketing, multi-media

what is Self-help techniques for self-growth?

Started by Rob in DEALERSHIP MANAGEMENT, MONITORING and REPORTS - Achievements, Milestones, Sales Team and Organizational Leadership Topics, awards or achievements you and your team have earned May 17. 0 Replies

Here is some good news. It is possible to improve people’s lives by removing negative programs from their subconscious minds, which dictate their personality and lives.One very interesting technique that can help to achieve this, is listening to certain sounds and certain music that have the ability to break down negative subconscious material. This will gradually result in the improvement of behavior, the reduction of psychological and physical problems and the…Continue

Tags: skill, personal, growth, improvement, books

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ADM Events Posted for Automotive Marketing and Sales Professionals

FREE WEBINAR: End-of-Year Solutions to Close 2019 with a Bang!

The last quarter of the year can be the toughest but also the most profitable months for any dealership IF you play your cards right. This free 1-hour webinar will cover the digital marketing, social media and consumer engagement strategies that can make a huge difference to your bottom line. There’s no time to wait! From new year models to end-of-year closeout sales and the holi-daze, learn the proven End-of-Year Solutions that you can start using immediately to help you Close 2019…



Time:October 17, 2019 from 12pm to 1pm
Location:https://digitalairstrike.com/End-of-Year-Solutions-to-Close-2019
Website or Map:https://digitalairstrike.com/…
Export to Outlook or iCal (.ics)

Buying A Used Car: Your Complete Guide

Purchasing a used car from a dealer or a private individual can sometimes be a hectic task. The following are tips and advice on how you can acquire a second-hand car of your dreams. This comprehensive used car-buying guide is to guide you in the stressful task, of buying used car from both thee dealers and private individuals.

When purchasing used cars Colorado springs, always scout for those cars that…



Time:January 17, 2020 to January 18, 2020
Location:Colorado
Website or Map:https://www.springsautosearch…
Export to Outlook or iCal (.ics)

 
 
 

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Top Automotive Marketing Forum Discussions

1. Electric Vehicle is the Future

Posted by Dwayne Jhonson on August 29, 2019

2. Email marketing

Posted by Andrew Qrueed on August 26, 2019

4. 5 Ideas for car dealers FB page

Posted by Kevin Lewis on August 6, 2019

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ADM Notes

ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Blog Post Featured

Created by Ralph Paglia Jan 16, 2009 at 10:24am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Profile Featured

Created by Ralph Paglia Jan 16, 2009 at 10:18am. Last updated by Ralph Paglia May 10, 2010.

Automotive Marketing News

Real Explorer, fake monsters

Holoride, a German technology company spun off by Audi, has teamed up with Ford Motor Co. and Universal Pictures to offer what it says is the first in-vehicle virtual reality experience available to the public.

A chicken in every pot, and a Dr Pepper in every cupholder

Ford Motor Co. enlisted Dr Pepper to promote the 15 cupholders in its Expedition SUV by creating a limited-edition 15-pack of cans.

Sports radio host starts his own Toyotathon

Sports radio host Tyler Ivens has promised to stay atop Toyota Knoxville until the University of Tennessee football team gets its next win.

Nissan JV drops sponsor ties to NBA

The NBA’s woes in China, sparked by a tweet backing Hong Kong’s protesters, revived memories of the wrath faced a few years ago by Hyundai Motor Co. after South Korea allowed the deployment of a U.S. missile defense system. Beijing is resorting to a time-tested strategy of targeting businesses that challenge its political interests -- especially those questioning its sovereignty over certain territories.

Tokyo auto show looks for new thrills

Japan seeks to thwart the downward spiral of global auto shows by making this year's Tokyo Motor Show, well, less of a motor show.

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