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Automotive News Videos

Launch Day for '15 Mustang (8/28/14)

Output starts in Mich.; Chevy Equinox Mexico-bound?; more Saab woes; new Kia Sorento; a Subaru WRX for the masses.

New Home for Caddy SRX (8/27/14)

GM moving SUV from Mexico to Tenn., adding small-engine output; warm August for sales; spiders spark Suzuki recall.

Branching Out at Kia, GM (8/27/14)

S. Korean automaker to build in Mexico, sources say; more GM models in Tenn.? anti-UAW union at VW; praise for Ram.

Can This SUV Revive Volvo? (8/26/14)

XC90 faces tough task; trial for Porsche ex-CEO; Quick Lane Bowl; CR likes Ram diesel, Highlander; Audi and the Emmy.

Satisfied With Mercedes (8/26/14)

German brand tops index; Ford preps for F-150 switch, invests in MKC plant; pair's Tesla ad pays off; Japan's 'womenomics.'

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Top 5 Most Popular Automotive Marketing Photos of Past Month

Ways To Make More Money Selling Used Cars

by Manny Luna Ways To Make More Money Selling Used Cars Manny Luna

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Looking to find good sub-prime car leads?

by Manny Luna VL Digital Marketing has assisted dealers nationwide exceed sales quotas with our exclusive auto leads, facilitated on our Customer Website Track Platform. We've delivered millions of fresh auto sales leads to dealerships. Many new and used car leads are generated by automobile shoppers on the Internet. Thanks to the web, a savvy consumer has all the tools at their disposal to research cars at any time day or night. VL Digital Marketing has many years experience generating some of the highest quality auto sales leads anywhere on the Internet. We research what consumer are looking for and design sites to rank for 10 keyword or more. CarLoanInHouston.com was designed for special financing leads and ranks on the frist page of Google for the following long-tail keywords: #1 Page Ranking in Google vehicle loan houston houston car loans no credit auto loans houston tx poor credit auto loan houston slow credit car loans houston bad credit auto loans houston car loans houston automobile loan houston need automobile loan houston Contact Us if you would like to have a custom lead website. http://vldigitalmarketing.net/contact-us

Audi Huntsville an Official Audi Dealership | Luxury Sedans, Convertibles and Wagon Inventory

by Manny Luna http://www.audihuntsville.com/ Choose the right new or used car, the right financing option at Hiley Audi in Huntsville. From luxury cars, convertibles and wagons to fit your needs. Visit us today 6561 University Drive, Huntsville, AL 35806 The Alabama Wheelman Cycling Team http://alabamawheelmen.org/

Auto Industry Marketing and Advertising News

12-year-old golfer wins Volvo for hole-in-one [w/video]

Filed under: , , , , ,

12-year-old wins a Volvo with a hole-in-one

Some people just have all of the luck. Natasha Oon, a 12-year-old girl in Malaysia, was recently attending the 40th RSGC Ladies Amateur Open Championship at the Royal Selangor Golf Club with her parents. On a whim, she teed up a shot with her eight iron and scored a hole-in-one. That would have been impressive for a girl her age by any standards, but she didn't see the sign that said making the shot also won her a new Volvo XC60 T5. Not a bad prize for a tween who won't be allowed to drive for at least a few years.

So what does any good 12-year-old do with a CUV? Give it to her parents of course. According to website Paultan, she plans on giving the crossover to her mom and told her, "this is the car that you will use to drive me to school every day." Scroll down to watch video of Oon receiving the oversized key to the Volvo with her family and a brief interview with her about what she was thinking when she found out she won a car for sinking a fantastic shot.

Continue reading 12-year-old golfer wins Volvo for hole-in-one [w/video]

12-year-old golfer wins Volvo for hole-in-one [w/video] originally appeared on Autoblog on Wed, 27 Aug 2014 09:29:00 EST. Please see our terms for use of feeds.

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What you missed on 8.26.14

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Daily U-Turn

Volvo XC90 Meet the 2015 Volvo XC90

It's been a long time coming, but the 2015 Volvo XC90 is finally here. It has a simple, clean design (which most people seem to like), a really nice-looking interior, and a range of efficient yet powerful engines. It'll be priced from $48,900 in the US (for a T6 AWD model), and you can read all about it in our reveal post, here.





BMW R NineT Riding the BMW R NineT

BMW's motorcycle history is indeed storied, but the German maker is diving into new territory with its R NineT. It's a fully customizable, cafe racer-style bike, and has been in development since 2011. Contributor Susan Carpenter spent two weeks with BMW's newest bike, and gives a full report in our First Ride review.





BMW Driftmob Behind the scenes of BMW Driftmob

BMW's Driftmob ad featuring the new M235i coupe was a huge production. So big, in fact, that the company wanted to tell the story from a behind-the-scenes perspective, and invited Autoblog to be the only US media outlet on hand during the ad's filming in Cape Town, South Africa. Read about everything that went into filming the Driftmob spectacular, here.



Top Stories

What you missed on 8.26.14 originally appeared on Autoblog on Tue, 26 Aug 2014 19:31:00 EST. Please see our terms for use of feeds.

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Behind the scenes of BMW's 'Driftmob' [w/videos]

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BMW Driftmob

All this, for one minute and 47 seconds of action-packed footage with no official plot.

We arrive in Cape Town, South Africa, on the third and final practice day for the drivers of a BMWStories internet video called The Epic Driftmob feat. BMW M235i. We are immediately whisked to a large, empty parking lot on the outskirts of Cape Town, where tires are squealing and chunks of rubber are flying as five red BMW M235i coupes churn up more smoke than a California wildfire. And the smell - it smells like heated metal, the kind of thing rev limiters are made for. Times five.

A couple dozen locals have lined up along a chain link fence, lured like moths to a flame by the sounds and scents and plumes of smoke emanating from the site. Each has their camera ready for the moment stunt coordinator Riley Harper says, "Action!"

This event - and Autoblog's involvement in it, specifically - was more or less an experiment on BMW's part to see if there is a story to be told from video production and photo shoots, normally marketing endeavors and something PR folks keep independent documentarians like us a long way away from. We were the only US media outlet invited, and we weren't there to drive a new product, just to take in one of its current (and in our opinion, one of its best) cars, the M235i coupe, do amazing things at the hands of some of the world's best drifters.

Continue reading Behind the scenes of BMW's 'Driftmob' [w/videos]

Behind the scenes of BMW's 'Driftmob' [w/videos] originally appeared on Autoblog on Tue, 26 Aug 2014 14:58:00 EST. Please see our terms for use of feeds.

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Richard Holland liked sara callahan's blog post Social Media: When Marketing Becomes Mocketing
1 hour ago
Richard Holland posted a blog post

How Simply Getting the Job Done Can Be a Bad Thing

Working at a car dealership often takes its toll on employees. The demands of a fifty, sixty or seventy hour work week often leaves the employee exhausted, mentally and physically. Generally, these employees are not clock-watchers, they are your commissioned sales people, your technicians, your management staff and they are the…See More
1 hour ago
Gregory Lawrence Noonan commented on sara callahan's blog post Social Media: When Marketing Becomes Mocketing
"What a terrific post, thank you."
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Gregory Lawrence Noonan liked sara callahan's blog post Social Media: When Marketing Becomes Mocketing
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Santa Fe, NM University AutoMarket Review | Mazda and Volkswagen Albuquerque, NM

http://www.mazdamarket.com/showroom/index.htm Call Now For a Better than ePrice! (505) -761-1900 Santa Fe, NM University AutoMarket Review | Mazda and Volksw...
8 hours ago
Manny Luna posted a status
"Top 20 Corporate Weasel Words... http://j.mp/1sFuQdP"
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Lisandra Ramos's blog post was featured

Are These Excuses Keeping You From Test Chatting Live Chat Vendors?

“My dog ate my homework.”For anyone who went through the United States’ public school system since the 1970s, this should be a very familiar excuse. And it may very well be the same excuse some dealers use to avoid doing their homework of test chatting their prospective chat providers before they buy a…See More
11 hours ago
sara callahan's blog post was featured

Social Media: When Marketing Becomes Mocketing

Social media can be a tricky thing...Finding and publishing content that a business’s audience will both enjoy and interact with can be challenging. And as Facebook exposure for business pages is increasingly diminishing, businesses are more dependent on audience engagement than ever for those elusive likes, shares and…See More
11 hours ago
Jon Lamb's blog post was featured

Didn't Email Marketing Die a Couple of Years Ago?

I know I read it somewhere. Email was dead. The spam filters won. Facebook won. Texting won. Dropbox won. Something or another killed off email marketing and it's apparently been dead for the last couple of years.Then again, the data doesn't support the notion. People are still checking their email daily, hourly, and even in…See More
11 hours ago
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J.D. Rucker liked Jon Lamb's blog post Didn't Email Marketing Die a Couple of Years Ago?
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Lisandra Ramos posted a blog post

Are These Excuses Keeping You From Test Chatting Live Chat Vendors?

“My dog ate my homework.”For anyone who went through the United States’ public school system since the 1970s, this should be a very familiar excuse. And it may very well be the same excuse some dealers use to avoid doing their homework of test chatting their prospective chat providers before they buy a…See More
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Ways To Make More Money Selling Used Cars

Ways To Make More Money Selling Used CarsManny Luna
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Manny Luna posted a status
"37 days till The #Albuquerque International #Balloon #Fiesta. Daily Event Schedule here...http://j.mp/1tDHgpd"
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Are These Excuses Keeping You From Test Chatting Live Chat Vendors?

Posted by Lisandra Ramos on August 27, 2014 at 12:30pm 0 Comments

“My dog ate my homework.”

For anyone who went through the United States’ public school system since the 1970s, this should be a very familiar excuse. And it may very well be the same excuse some dealers use to avoid doing their homework of test chatting their prospective chat providers before they buy a chat solution.

Avoid these top 3 excuses and learn why test chatting your potential managed chat provider is crucial to your vendor review process. Read on!

1. The price is right

Would you neglect to test drive your future vehicle if the price was unusually low? Definitely not.

A low-priced vehicle can throw up some red flags like: Has this used car been in any previous accidents? Or,…

Continue

Social Media: When Marketing Becomes Mocketing

Posted by sara callahan on August 27, 2014 at 5:00am 1 Comment

Social media can be a tricky thing...

Finding and publishing content that a business’s audience will both enjoy and interact with can be challenging. And as Facebook exposure for business pages is increasingly diminishing, businesses are more dependent on audience engagement than ever for those elusive likes, shares and comments. The type of content posted is highly important as there is a line that can be crossed and turn public perception against you. Sometimes, what may have been a sincere piece of content can be perceived as simply self-promotional.

 

The reality is that behind every piece of content produced by a business there is a person...

Whether that’s one person or a team, ultimately, it can…

Continue

Didn't Email Marketing Die a Couple of Years Ago?

Posted by Jon Lamb on August 26, 2014 at 11:35pm 0 Comments

I know I read it somewhere. Email was dead. The spam filters won. Facebook won. Texting won. Dropbox won. Something or another killed off email marketing and it's apparently been dead for the last couple of years.

Then again, the data doesn't support the notion. People are still checking their email daily, hourly, and even in real time with each notification in their inbox. They check it on their phones, tablets, and desktops. Some even check it on their televisions or gaming platforms. Despite the reported demise of email as a communication tool, it's still alive and kicking in all of our lives.

"Ya, but it's dead for marketing."

We hear that a lot. Once again, the data doesn't support it. Gmail, Yahoo, and all of the big email providers have done a great job at filtering…

Continue

Cars.com Acquisition By Gannett

Posted by Ralph Paglia on August 26, 2014 at 3:00pm 2 Comments

According to an article in "Classified Intelligence Report", the recently annouced Buyout of Classified Ventures Partners by Gannett is Good for the Future of Cars.com

WRITTEN BY SHARON HILL

The author of the article, Sharon Hill reports that Gannett Company will expand from their previous 27-percent ownership stake in Classified Ventures (CV) via buying out all the stock owned by the other media company shareholders to acquire sole ownership of Cars.com during the fourth quarter of 2014. Gannett's objectives are to drive two primary goals for the Cars.com…

Continue

Boost Your Dealership Reputation With Employee Recognition

Posted by Cobalt on August 26, 2014 at 2:13pm 2 Comments



Danielle Rainwater, Reputation Management Specialist
by Danielle Rainwater, Reputation Management Specialist

For many dealerships, employee recognition is very important and there are many ways a company can choose to do this. When a dealership implements an employee recognition program properly it can be highly effective at retaining good employees and peaking performance. It will constantly remind employees the impact that they have on maintaining their dealership’s high standards for…

Continue

Hand-raiser leads and why I love them.

Posted by Justin Grubb on August 26, 2014 at 9:00am 5 Comments

This is my first blog post here, please don't hate me too much for my rambling or poor writing skills.

Recently a woman name Danielle Anderson posed a question about handling hand raiser leads from Chrysler.  I've never worked with Chrysler, but I assume they are the same as the GM "gift grabber" leads that I've been dealing with for years.  I love them, I sell them, and I create a lot of additional sales from them.  I mostly loved them because everyone else hated them, it was a great opportunity for me to reach people the other sales people would ignore.  

The problem with most when they receive a lead like this is that they instantly assume they won't sell them, they only wanted the gift and gave their info as a requirement, not because there is any interest in purchasing a new…

Continue

What Is a Customer’s Location Data Worth?

Posted by Mike Gorun on August 26, 2014 at 3:00am 0 Comments

Geo-targeting and geo-fencing technology has been around for many years. Some social networks use it and provide businesses with ways to show customers offers and specials based on their current location. However, for the most part, these are application-specific. An individual would need to download an app, join a social network and opt-in for push notifications from the service to receive any ads on their phones. That may all be changing.

 

On July 24, according to an ABC News article Verizon Wireless became the first wireless carrier to launch a rewards program. While on the surface, it would seem that they are just joining the thousands of businesses across the…

Continue

ADP Dealer Services Becomes CDK Global (Yes, I am Serious!)

Posted by Ralph Paglia on August 26, 2014 at 1:11am 0 Comments

ADP Announces Post-Spin Name of its Dealer Services Business



HOFFMAN ESTATES, ILADP Dealer Services, Inc., a division of ADP ® and a leading global technology solutions provider dedicated to helping dealerships and manufacturers drive measurable results, is pleased to announce that Dealer Services’ new company name will be CDK Global, Inc., once the spinoff from ADP is completed. CDK Global will be listed on the NASDAQ exchange…

Continue

Service - If you build it, will they really come? Can you attract off-Brand business?

Posted by Ken Beam on August 25, 2014 at 9:00am 6 Comments

Good afternoon ADM Community Members - We`ve always toyed with the idea of expanding our Service to service other makes and models and I would appreciate your insight on this topic.

Has anyone out here successfully had any amount of their customer base actually service the other vehicles that are in their household with your dealership??? Is it even possible in your opinion to compete with a Firestone, STS or Midas from a dealerships perspective???

**Now YOU be the customer and please answer the following questions;

Let`s…

Continue

4 Phrases Your Online Shoppers DON'T Want to Hear

Posted by Rebecca Kon on August 25, 2014 at 3:11pm 0 Comments

Have you ever sat down at a restaurant, looked at the menu, decided what you wanted to eat, and then as soon as the waiter comes by to take your order he tells you that the restaurant ran out of the main ingredient in your favorite dish on the menu?

That’s strike one - you expected them to have the food they advertise on the menu.

You’re not happy, but you decide there are other things you might be hungry for, so you look again and find something that you can tolerate. Meanwhile, you've ordered drinks. However, the drinks are taking a very long time to get to your table. You see the waiter near the adjacent tables, and someone who came in after you already has their food. Strike two - you don’t feel like priority.

You try to flag down the waiter, but now you've waited way too long and you’re hungry, and pissed off, so…

Continue

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12-year-old golfer wins Volvo for hole-in-one [w/video]

Filed under: , , , , ,

12-year-old wins a Volvo with a hole-in-one

Some people just have all of the luck. Natasha Oon, a 12-year-old girl in Malaysia, was recently attending the 40th RSGC Ladies Amateur Open Championship at the Royal Selangor Golf Club with her parents. On a whim, she teed up a shot with her eight iron and scored a hole-in-one. That would have been impressive for a girl her age by any standards, but she didn't see the sign that said making the shot also won her a new Volvo XC60 T5. Not a bad prize for a tween who won't be allowed to drive for at least a few years.

So what does any good 12-year-old do with a CUV? Give it to her parents of course. According to website Paultan, she plans on giving the crossover to her mom and told her, "this is the car that you will use to drive me to school every day." Scroll down to watch video of Oon receiving the oversized key to the Volvo with her family and a brief interview with her about what she was thinking when she found out she won a car for sinking a fantastic shot.

Continue reading 12-year-old golfer wins Volvo for hole-in-one [w/video]

12-year-old golfer wins Volvo for hole-in-one [w/video] originally appeared on Autoblog on Wed, 27 Aug 2014 09:29:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Google Blog Articles, News and More

Through the Google lens: search trends August 15-21

It was an emotional rollercoaster on search this week. Read on to learn more about what made people laugh and cry.

Tragedies and scandals
The world was shocked by a video showing the execution of American journalist James Foley by the Islamic State in Iraq and Syria (ISIS). Questions remain about how the United States will respond to the incident. And there was sad news closer to home too. TV lost an icon when Saturday Night Live’s announcer of 40+ years, Don Pardo, passed away at 96.

While some searchers were in mourning, others were looking for answers. Texas Governor and potential GOP presidential candidate Rick Perry was indicted this week on charges of abuse of power. Perry pleaded not guilty to all charges, but that didn’t stop searchers from investigating. And while people had their detective hats on, they also looked into the Louisville Purge, a social media hoax based off the horror movie series The Purge. The hoax claimed that all residents of Louisville, Kentucky would have 24 hours to commit any crime they want—without repercussion. Does anyone take social media that seriously?


“J” as in “J is the only letter that matters”
You’d think our favorite letter would be the letter “G,” and normally that’s the case—but not this week as J-named celebrities jacked the trends charts. Two-time Dancing with the Stars champion Julianna Hough is taking off her dancing shoes and getting comfortable behind the judge’s table in a new role on the show. Meanwhile, rumors flew like mockingjays this week that actress Jennifer Lawrence has a new beau— the consciously uncoupled Coldplay frontman Chris Martin. And when there’s action going on you know Johnny Manziel won’t be too far away. Searchers were baffled this week when Johnny Football decided to show the Washington bench that he, um, was “number one.”

Deep sea video gaming
Searchers took a trip down memory lane when former James Bond actor Pierce Brosnan went head-to-head with Jimmy Fallon in the classic Nintendo 64 game “GoldenEye 007.” Unfortunately, Brosnan’s experience as the untouchable Bond didn’t quite translate into video games skills. But Bond wasn’t the only one sleeping with the fishes. There were rough waters this week for sharks... more specifically this shark, who was swallowed whole in one bite by a goliath Grouper. Consider shark week officially over. (^^^)

Tip of the week
Want a fast way to calculate the tip? Stop counting on your fingers and just ask Google “How much is the tip on a $27 bill?” to get the amount. You can also adjust the tip percent and divide the bill by the number of people in your party, right in the search results.

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Automotive Marketing News

Mercedes to ditch M class in favor of GLE as part of renaming strategy

Mercedes is renaming the M class as the GLE class as part of a strategy to align the badges of its SUVs with the most closely related sedan.

Mercedes to ditch M-class in favor of GLE as part of renaming strategy

Mercedes-Benz is ditching the M-class nameplate as part of a comprehensive renaming strategy. When the vehicle receives a face-lift in early 2015 for the 2016 model year, it will be called the GLE class.

Fiat's cute cartoon characters suggest buying a 500 -- or else

Since Fiat was reintroduced to the United States in 2011, the Italian brand has stretched the advertising envelope.

BMW joins Cadillac wooing Silicon Valley to combat Tesla

BMW scored a coup when former Apple executive Tony Fadell became one of the first owners of the new i8 plug-in supercar in the U.S. Fadell, who worked with Steve Jobs to develop the iPod, lends some much needed cred to BMW in Silicon Valley.

BMW joins Cadillac wooing Silicon Valley to combat Tesla

BMW scored a coup this month when former Apple executive Tony Fadell became one of the first owners of the new $136,000 i8 plug-in sports car in the United States.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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