Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Automotive News Videos

FCA Details Buybacks, Incentives (9/1/15)

FCA details buybacks, incentives; GM strike authorized; Magna closes unit sale; Fallout from Brazil slowdown; Dealers leverage Porsche 'experience.'

Sergio on Hugs, Deals, 'Schmucks' (8/31/15)

Sergio on hugs, deals and 'schmucks'; Analyst: Friendly GM merger unlikely; Spicier Acura sedans?; Pining for Honda S660; Wholesale used prices dip below $10K.

Marchionne Digs In on GM Pursuit (8/31/15)

Marchionne: Alliance with GM would bring 'cataclysmic changes'; Jeep hackers join Uber; Suzuki, VW split; '17 Town & Country; Snyder: Calendar comeuppance.

Stein: Wild Week on Wall Street (8/28/15)

Stein: Wild week on Wall Street; Pickup spiffs pick up, Ford sales rise predicted; Military deal aids GM; Bosch's big battery buy; Ferrari back in India.

Smart ForTwo Gets U.S. Twist (8/28/15)

Smart ForTwo gets U.S. twist; Hyundai Accent changes; Tesla tries PayPal idea; Mazda's new retail look; In-car ID theft risk?

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Recharge Wrap-up: Shell Eco-Marathon 2016, Apple poaches Tesla Autopilot expert

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Apple adds Tesla engineer to its autonomous driving tech team. Salvador Duran joins Trulli Formula E. Shell Eco-Marathon 2016, registrations begin. Fuels America ad targets President Obama on RFS.

Continue reading Recharge Wrap-up: Shell Eco-Marathon 2016, Apple poaches Tesla Autopilot expert

Recharge Wrap-up: Shell Eco-Marathon 2016, Apple poaches Tesla Autopilot expert originally appeared on Autoblog on Mon, 24 Aug 2015 18:28:00 EST. Please see our terms for use of feeds.

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Toyota turns lemonade into hydrogen fuel for Mirai

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The third in Toyota's Fueled by Everything campaign for the Mirai hydrogen fuel cell sedan features Nikki Glaser talking up the energy possibilities in leftover lemonade.

Continue reading Toyota turns lemonade into hydrogen fuel for Mirai

Toyota turns lemonade into hydrogen fuel for Mirai originally appeared on Autoblog on Sun, 23 Aug 2015 09:02:00 EST. Please see our terms for use of feeds.

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Recharge Wrap-up: Audi 'Plugging In' video, Citroen e-Mehari rumors

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Audi celebrates Plugging In with the Newport Folk Festival. Tesla Firmware 7.0 image surfaces. IRS publishes biodiesel tax credit notice. Will C4 Cactus-based Citroën e-Mehari debut at Frankfurt?

Continue reading Recharge Wrap-up: Audi 'Plugging In' video, Citroen e-Mehari rumors

Recharge Wrap-up: Audi 'Plugging In' video, Citroen e-Mehari rumors originally appeared on Autoblog on Fri, 21 Aug 2015 17:56:00 EST. Please see our terms for use of feeds.

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Latest ADM Activity - Click "More" at bottom!

John Sternal posted a blog post

NFL & CARS SURVEY SHOWS MOST CAR ENTHUSIASTS THINK NEW ENGLAND WILL WIN THIS YEAR’S SUPERBOWL

Swapalease.com, the nation’s largest car lease marketplace, today released results of its NFL & Cars survey, where football fans revealed their favorite cars and also discussed which NFL teams remind them most of popular cars in automotive history. The majority of survey participants think the New England Patriots will win the SuperBowl this year, and also feel the BMW 5-Series should be Car of the Year. Key highlights of the survey (…See More
44 minutes ago
bradyferron updated their profile
47 minutes ago
Black Book posted a blog post

Wide Variation In Results Across Segments

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. According to Black Book, remarketing activity has continued its steady pace as we head into the final weeks of summer, with dealer sentiment around the country remarking on a steady flow of sales especially for trucks. Compact cars have…See More
51 minutes ago
Steven Kruger updated their profile
4 hours ago
Steven Kruger posted a blog post

Give a little and get a lot..

It's rare that I speak to a dealer and don't hear that leads generated off their website close at a higher rate than any other type of lead they receive.  Unfortunately, the bounce rate off the average dealer website is typically above 95%. There are two ways to increase the number of leads your dealer website generates; you can increase spending to get more traffic to your site, or you can do a better job of capturing the contact details of the thousands of potential buyers landing on your…See More
4 hours ago
Mike Gorun posted a blog post

Is The Way to Loyalty Through Your Customer’s Stomach?

Companies increasingly invent new and creative ways to earn loyalty from their customers. Every year we hear of companies pulling off interesting and creative ways to gain exposure and foster loyalty through acts of kindness, goodwill or just being fun. For the fourth consecutive year, Uber became the ice cream man. It seems that…See More
5 hours ago
Profile IconBestcardealers, Melissa Susan Deaner, Kris Rosychuk and 1 more joined Automotive Digital Marketing ProCom
9 hours ago
Lisa Gormley and Ralph Paglia are now friends
19 hours ago
Thomas Morris's blog post was featured

Is your dealership a PowerDealer? You should be. Here's why:

What is PowerDealer?In addition to being where I work, PowerDealer is an app that is best described as Web-based dealer management software that provides car dealers with access to their own dealership's retail transaction data, alongside those same data points aggregated from over 11,000 dealerships in North America.Besides your own dealership, or…See More
19 hours ago
Joseph Little posted a blog post

Mobile Marketing Mysteries Solved

Defining and Attracting Your Mobile ConsumerMore people in the world own smartphones than toothbrushes, so if your dealership isn’t already taking notice of the impact mobile marketing has on today’s shoppers, it’s time to sharpen the focus and zero in on how technology and convenience are changing…See More
20 hours ago
Craig Lockerd commented on Craig Lockerd's video
22 hours ago
Craig Lockerd posted a video

Recap of " The Recruiter" Help Wanted Automotive Episode 11

Recap of " The Recruiter" Help Wanted Automotive http://www.automaxrecruitingandtraining.com/ From when to hire, proper titles in help wanted ads, using the ...
22 hours ago
Dawnrichard posted a blog post

Cars & Maintenance: How to Avoid Issues

Cars can be of trouble, especially if we fail to take care of them. Like any other machine, they need proper maintenance for them to work properly. For all the practical reasons, it’s going to be more than inconvenient for you to get stuck on the road, as cars can be stubborn and at times just won’t start. Malfunctioning of any part can cause your driving experience to go haywire. This is why it is important to be careful. If reports are to be believed, most people experience car issues during…See More
yesterday
Thomas Morris posted a blog post

Is your dealership a PowerDealer? You should be. Here's why:

What is PowerDealer?In addition to being where I work, PowerDealer is an app that is best described as Web-based dealer management software that provides car dealers with access to their own dealership's retail transaction data, alongside those same data points aggregated from over 11,000 dealerships in North America.Besides your own dealership, or…See More
Sunday
Mark Thompson posted a blog post

3 Benefits of Learning SEO Fundamentals

When it comes to investing in other people’s businesses, you have to consider some factors before agreeing on anything. Some of the factors include things such as the benefits that you stand to gain from the business relationship.Search Engine Optimization might prove to be quite a hard task and that is why…See More
Sunday
Stacey Bargar liked Joseph Little's blog post This Week in Social Media – Week of 8.24.15
Sunday
Stacey Bargar posted a status
"What do dealers look for in a vendor? My thought is quality product and great customer service. What else?"
Sunday
Ralph Paglia's blog post was featured

Are You a PowerDealer? Numbers Reveal The Truth

The Power In NumbersWritten by Barry CourterJ.D. Power’s Power Information Network and PowerDealer are giving dealers the data they need to stay competitive in the marketplace.Want to know whether young girls aged 12 to 16 prefer Coca-Cola in a bottle or in a can? You can bet Coke bottlers know that info and a whole lot more, and armed with that information they create entire marketing strategies.Since 1993, researchers at J.D. Power and…See More
Sunday
Paul Potratz's 3 blog posts were featured
Sunday
Mark Frost's blog post was featured

5 Ways Car Dealers Can Stand Out on Facebook

One of the most difficult things businesses seem to struggle with in the their online marketing efforts is social media. While it's not new by the web's standards, businesses have only just begun to tap into its true potential over the last couple of years.In the automotive industry, car dealers who previously questioned the value of…See More
Sunday

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Is your dealership a PowerDealer? You should be. Here's why:

Posted by Thomas Morris on August 30, 2015 at 5:30am 0 Comments

What is PowerDealer?

In addition to being where I work, PowerDealer is an app that is best described as Web-based dealer management software that provides car dealers with access to their own dealership's retail transaction data, alongside those same data points aggregated from over 11,000 dealerships in North America.

Besides your own dealership, or your dealer group's multiple roof-tops, car dealers and authorized managers can see how their store compares with other dealerships by franchise. The performance metric comparisons provided by the PowerDealer dashboard are the single most accurate management performance benchmarks in the auto industry. They are based on more than 117 million new and used vehicle sales, with the numbers and data points…

Continue

Mobile Marketing Mysteries Solved

Posted by Joseph Little on August 31, 2015 at 2:26pm 0 Comments

Defining and Attracting Your Mobile Consumer

More people in the world own smartphones than toothbrushes, so if your dealership isn’t already taking notice of the impact mobile marketing has on today’s shoppers, it’s time to sharpen the focus and zero in on how technology and convenience are changing the way consumers are shopping.  Businesses across the globe know that adapting and changing along with consumers is key when it comes to being successful, and everyone knows that today’s market is fast-moving and continually changing.  In order to compete and grab the attention of potential customers, you’ll need to reach them where they are shopping and researching—and the statistics tell us shoppers are increasingly using their mobile devices to help…

Continue

3 Benefits of Learning SEO Fundamentals

Posted by Mark Thompson on August 30, 2015 at 9:02am 0 Comments

When it comes to investing in other people’s businesses, you have to consider some factors before agreeing on anything. Some of the factors include things such as the benefits that you stand to gain from the business relationship.



Search Engine Optimization might prove to be quite a hard task and that is why it is wise that whenever you need help with optimization, you hire a professional SEO to help you out. Most people are not honorable and it at times reflects in their business, it is therefore wise for you to always be capable of telling what is going on. Learning the theory of the optimization process is an added advantage since it will protect you from being duped by any SEO company. It is also advisable that you try and get this training from SEO…

Continue

Are You a PowerDealer? Numbers Reveal The Truth

Posted by Ralph Paglia on August 26, 2015 at 11:00am 0 Comments

The Power In Numbers

Written by Barry Courter

J.D. Power’s Power Information Network and PowerDealer are giving dealers the data they need to stay competitive in the marketplace.

Want to know whether young girls aged 12 to 16 prefer Coca-Cola in a bottle or in a can? You can bet Coke bottlers know that info and a whole lot more, and armed with that information they create entire marketing strategies.

Since 1993, researchers at J.D. Power and the Power Information Network (PIN) have been striving to compile and make available to manufacturers and dealers that level of research data in order to help them do a better job, not only on a daily basis, but also in planning week-to-week or month-to-month strategies.

“Coke knew more about a 20-ounce bottle or can of Coke than some of the manufacturers knew about a $15,000 or $20,000…

Continue

Best Practices For Gaining New Business

Posted by Paul Potratz on August 29, 2015 at 9:00am 0 Comments

Our team has outlined 10 tips, tricks, and best practices for sales and gaining new business.

  1. Don’t Hear; Listen: Most times, your prospective client will clue you in on exactly what they need.  It is important that you listen to what they are saying and look beyond your immediate scope to identify your prospective client’s true underlying needs.
  2. The Oversell: There is a fine line between being a good salesperson, and a pushy, obnoxious salesperson.  Ensure that you are providing exactly what your client needs, and not what YOU need. We understand the pressure that surrounds sales, but making a prospective client feel like they are not being heard can be the death of a sale.
  3. Preparation Is Key: Regardless of what you are trying to sell, make sure that…
Continue

5 Ways Car Dealers Can Stand Out on Facebook

Posted by Mark Frost on August 28, 2015 at 1:00pm 0 Comments

Stand Out on Facebook

One of the most difficult things businesses seem to struggle with in the their online marketing efforts is social media. While it's not new by the web's standards, businesses have only just begun to tap into its true potential over the last couple of years.

In the automotive industry, car dealers who previously questioned the value of automotive social media marketing are beginning to understand its value. With Facebook becoming a great advertising platform, on top of a platform to connect with customers and brand your business, car dealers have an opportunity to  sell more cars for a fraction of what it would normally cost.

Let's take a look at ways dealerships can stand out on Facebook.

Stop Self-Promoting and Give the People What…

Continue

72% of Marketers Say Social Media Helps Build Loyal Fans

Posted by Joseph Little on August 28, 2015 at 9:57am 0 Comments

#72 of 99 Things to Know About Social Media with MotoFuze VP of Social Strategy, Joey Little

Smart businesses everywhere are using social media to help them build and improve their fan bases in order to increase brand awareness and boost sales.  So what makes them so smart? They know social media is where it’s at for companies that want to quickly reach the most people and earn word-of-mouth marketing.  A heavy majority of marketers—72% in fact—say social media helps them develop loyal fans and keep their businesses top of mind in the marketplace.  So when it comes to earning the trust of potential shoppers, one of your goals should be to gain online visibility for your dealership and…

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How Retaining Customers Will Increase Sales

Posted by Paul Potratz on August 28, 2015 at 9:30am 0 Comments

No doubt you have heard the saying “happy wife, happy life”, right? Of course, I think we all have. The same concept holds true for your customers. We live in an age where word of mouth, reviews, and referrals can make or break a company. When you make a customer happy, your chances of them coming back time and again will increase. Which, in turn, will cause them to recommend you to their friends and family.

Excellent customer service is a big part of keeping a customer coming back in the future. Unfortunately many people brush it off when the staff gives subpar service, or, butts heads with a customer. Eventually, the staff forgets the incident happened. We need to remember; the likelihood of your client forgetting is slim to none. The likelihood of them turning to social media to complain…

Continue

Developing Content To Generate Sales

Posted by Paul Potratz on August 28, 2015 at 7:57am 0 Comments

Many dealers aren't taking advantage of using content as a way to generate sales. On this week’s episode of Hard Facts, Samantha is covering how you can start implementing action items that will not only increase the resourcefulness of your site but will increase your SEO as well. 

Transforming Angry Customers into Satisfied Ones

Posted by Paul Moran on August 28, 2015 at 5:30am 1 Comment

An interesting study has been going on for the last 6 month over at Twitter. As it was increasingly seeing users use the platform for brand interactions, the company decided to see just how much of an impact those interactions had. Users were identified that had at some point interacted with a brand’s Twitter account for customer service and 14,000 were surveyed. The results were actually quite amazing.

 

According to Twitter, when brands interacted with users in a personalized manner, 20 percent of those users were more likely to reach a resolution, while 25 percent were more likely to be satisfied.

 …

Continue

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Automotive Marketing and Car Dealer News from AutoBlog

Recharge Wrap-up: Shell Eco-Marathon 2016, Apple poaches Tesla Autopilot expert

Filed under: , , , , , , , ,

Apple adds Tesla engineer to its autonomous driving tech team. Salvador Duran joins Trulli Formula E. Shell Eco-Marathon 2016, registrations begin. Fuels America ad targets President Obama on RFS.

Continue reading Recharge Wrap-up: Shell Eco-Marathon 2016, Apple poaches Tesla Autopilot expert

Recharge Wrap-up: Shell Eco-Marathon 2016, Apple poaches Tesla Autopilot expert originally appeared on Autoblog on Mon, 24 Aug 2015 18:28:00 EST. Please see our terms for use of feeds.

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Google Blog Articles, News and More

Google’s look, evolved

Google has changed a lot over the past 17 years—from the range of our products to the evolution of their look and feel. And today we’re changing things up once again:


So why are we doing this now? Once upon a time, Google was one destination that you reached from one device: a desktop PC. These days, people interact with Google products across many different platforms, apps and devices—sometimes all in a single day. You expect Google to help you whenever and wherever you need it, whether it’s on your mobile phone, TV, watch, the dashboard in your car, and yes, even a desktop!

Today we’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens. As you’ll see, we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk).

It doesn’t simply tell you that you’re using Google, but also shows you how Google is working for you. For example, new elements like a colorful Google mic help you identify and interact with Google whether you’re talking, tapping or typing. Meanwhile, we’re bidding adieu to the little blue “g” icon and replacing it with a four-color “G” that matches the logo.


This isn’t the first time we’ve changed our look and it probably won’t be the last, but we think today’s update is a great reflection of all the ways Google works for you across Search, Maps, Gmail, Chrome and many others. We think we’ve taken the best of Google (simple, uncluttered, colorful, friendly), and recast it not just for the Google of today, but for the Google of the future.

You’ll see the new design roll out across our products soon. Hope you enjoy it!





Google has changed a lot over the past 17 years—from the range of our products to the evolution of their look and feel. And today we’re changing things up once again.

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Internet Sales Manager Resources and Blogroll

ADM Professional Community Blogroll:
1. Social Media Optimization 

3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

7. Toyota Community

8. Kia Community 

9. Toyota Social Media

10. Social Media Marketing 

11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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Automotive Marketing News

Nissan's absurd new sport

Nissan takes its UEFA Champions League sponsorship to a whole new level in its latest spot.

Enzo Ferrari's Hollywood horsepower

There's something irresistible about the life of Enzo Ferrari that continues to fascinate filmmakers.

Musk takes page from PayPal with Tesla Model S referral offer

Elon Musk reached back to his days at PayPal for Tesla's first-ever incentive offer. Anyone who orders a new Model S sedan before Oct.

Tesla Model S breaks Consumer Reports' test scale

Tesla's high-performance Model S P85D scored a 103 on Consumer Reports' ratings scale meant to top out at 100, forcing the magazine to recalibrate its ratings.

Hyundai concept will showcase brand's performance credentials

Hyundai is trying to burnish its performance credentials and will unveil an 'ultimate concept car' at next month's Frankfurt auto show that expands on the company's sporty N subbrand and showcases racing design.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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