Professional Community for Car Dealers, Automotive Marketers and Sales Managers
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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC
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Editor, Social Media
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Editor, From The Trenches
Editor, GM's Perspective
Editor, Vehicle Presentation Videos
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The American auto industry's sizzling sales pace this past summer shows no signs of abating, or having quenched car buyer demand. U.S. car dealers are generating record setting sales numbers without excessive rebates, no-gross giveaway deals or many of the other sins of the past.
Car Companies aren't making the old mistake of overproducing, hence the reduction in sales to rental-car fleets... And, there is certainly NOT a trend towards jamming dealers with excess inventory or…Continue
As usual around this time of year, I like to remind automotive industry professionals everywhere that Twitter is a GREAT learning tool during the conference season, thanks to so many attendees who tweet valuable information they learn during the speaking sessions. So if you missed this week’s Digital Dealer 19 conference, no worries, I put this recap together just for you!
So take a few minutes out of your busy day - sit back, relax, and review some of the best informational tweets from Digital Dealer 19 that can help you improve your dealership’s business! #StayCurrent #DD19
"If you don't use video to merchandise your vehicles and brand yourselves, you don't understand the data behind…
Last month, in an effort to maximize recall completion percentages, FCA US announced that it would offer $100 gift cards, or extra trade incentives, to owners of recalled vehicles if they come in and get the work done. This is the perfect opportunity for FCA US dealers to piggyback on this OEM program to increase service revenue and capture more business. Undoubtedly, customers have experienced frustration in past attempts to get the recall work completed, simply due to lack of resources and parts availability, that’s if they were even aware of the recall in the first place. Now that the parts are readily available, these same customers are ripe for dealerships to reach out to.
However, to make the most of this opportunity, it helps to know that OEMs can…Continue
Creating a culture of strong communication can make or break your dealership. And great communicators just seem to have a way with people. Strong leaders understand the importance of good communication for building strong partnerships and are able to authentically connect with customers. People gravitate toward people who are good communicators when it’s time to get information. Good communicators master the art of reading people, and understanding what’s driving their interaction.
Today’s consumers and employees crave communication and are looking for meaningful interactions in the marketplace. According to Mashable, 83% of people do online research before buying a car, with 81% of…Continue
Car shopping 20 years or so ago involved checking out ads in the local newspaper, taking a day to drive from dealer to dealer, and learning about hot deals through television advertising.
Fast forward to today. Consumers shop on Amazon, read the news on-line, research and comparison shop for their favorite products across channels, use mobile banking, chat on social, and so on. And of course, shopping for cars has gone digital.
According to a Google auto shopper study, a whopping 95% of vehicle shoppers use digital channels to research. They’re also using 24 research touch points, and 35%…
There’s no doubt that people are in love with their phones. As a result, memes and jokes constantly circulate the Internet about how some people no longer participate in “normal” activities because they simply can’t put down their phones. People aren’t reading newspapers anymore - at least not in print - and they’re fast-forwarding through commercials. So where are they? You guessed it. On their phones.
In a recent article on eMarketer.com, a respected publication that covers the global digital ecosystem: digital marketing, media and commerce, it was reported that 2015 is “a benchmark year for ad spending in the US, as mobile surpasses desktop…Continue
The ability to target traffic to specific behavior and keyword searches is invaluable. Well, Google is now following in the footsteps of Facebook and Twitter and on September 27 announced the roll-out of a new Google Ad feature named Customer Match. This new feature allows Google advertisers to upload first-party email databases and serve ads via Google search, YouTube and/or Gmail to the business’s specific customers. Facebook and Twitter advertising platforms have had this feature for some time and it has been a very effective tool for businesses to market to existing…Continue
Local SEO has become one of the most important focuses in the digital marketing community. This means it's only natural for everyone to take notice and rethink strategy when Google makes an update to its local Map Pack results.
In its latest update, which occurred around August 6, 2015, Google redesigned the Map Pack to fit with its mobile design scheme and reduced the maximum number of results from 7 to 3.
A lot of business owners went to sleep seeing their business on page one, but woke up completely pushed off. As SEOs and business owners, what are you supposed to take away from this change?
In this post, we'll explore five of the most important thoughts and takeaways from the latest Google Map Pack update: