Professional Community for Car Dealers, Automotive Marketers and Sales Managers
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Added by Ralph Paglia on July 29, 2014
Added by Manny Luna on July 20, 2014
Added by Manny Luna on July 18, 2014
Certainly, images of the Canyon and Colorado interiors that we've seen indicate that these two trucks will have cabins worthy of suburban tastemakers; full of the available comfort and convenience amenities that CUV shoppers are so keen on. Just as in their fullsize brothers, we expect these smaller trucks to be comfy places in which to pass your daily commute. We'd argue that the exterior styling of the trucks is a fit with the CUV ethos, as well.
GM believes that both Chevy and GMC products will offer an interesting proposition to small-CUV shoppers.
Added by sara callahan on July 16, 2014
Added by Tom Gorham on July 6, 2014
Did Alan Ram Really Post About Having the Sales Floor Handle Leads Instead of the BDC and Close the Comment Section?
Added by Mike Warwick on July 26, 2014
Added by Mark Frost on July 7, 2014
Added by Larry Bruce on July 21, 2014
Added by Jon Lamb on July 10, 2014
Added by Tyson Madliger on July 13, 2014
Added by Richard Holland on July 10, 2014
Added by Ralph Paglia on July 9, 2014
Added by Cobalt on July 22, 2014
Started by Ralph Paglia in WEBSITE CONTENT - How to Get Visitors to Interact, Engaging Content, Driving Increased Website Visitor-to-Dealer Contact Conversion Rates. Last reply by Alexander Lau 18 hours ago. 8 Replies 3 Likes
Started by Big Tom LaPointe in DEALERSHIP MANAGEMENT, MONITORING and REPORTS - Achievements, Milestones, Sales Team and Organizational Leadership Topics, awards or achievements you and your team have earned on Wednesday. 0 Replies 0 Likes
Started by Micah Birkholz-1:16Digital Media in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices. Last reply by Robert Ehrbar on Monday. 16 Replies 4 Likes
Started by Phil LeClair in Uncategorized or Does Not Fit Into Any Pre-Defined Category on Monday. 0 Replies 0 Likes
Started by Tom Gorham in Uncategorized or Does Not Fit Into Any Pre-Defined Category on Sunday. 0 Replies 0 Likes
Started by Frank Davis in WEBSITE CONTENT - How to Get Visitors to Interact, Engaging Content, Driving Increased Website Visitor-to-Dealer Contact Conversion Rates. Last reply by Alexander Lau Jul 24. 19 Replies 1 Like
Started by Ralph Paglia in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC). Last reply by Alexander Lau Jul 24. 43 Replies 7 Likes
Started by Jon Borgeson in Uncategorized or Does Not Fit Into Any Pre-Defined Category. Last reply by Ashley Meyers Jul 23. 1 Reply 1 Like
Started by Ralph Paglia in DEALERSHIP MANAGEMENT, MONITORING and REPORTS - Achievements, Milestones, Sales Team and Organizational Leadership Topics, awards or achievements you and your team have earned. Last reply by Dwayne Roemer Jul 23. 27 Replies 3 Likes
Trust is your business's biggest asset today. With the ability to easily publish reviews of businesses, products, and services, customer satisfaction is more important than ever before. Because one of the first things a potential customer does before visiting you in person is search for reviews online.
Let's take a look at how they're being influenced by those reviews and what you can do to improve your business's online reputation.
When it comes to selling cars, dealerships do all they can to get the most out of leads. But when someone comes in and is ready to buy, once they’ve completed that process, the relationship tends to end. The customer moves on with their new car and salespeople focus on the next sell.
However, with social media keeping businesses connected with customers, there’s no reason your dealership’s Facebook page can’t see a huge boost from offline customers. Here’s why its important to promote your Facebook and other social media profiles, and a few things you can do to connect your offline customers with your online business:
Your standards should be exactly the same for your live chatting team. But how are their conversations even remotely similar?
As the saying goes, you only have ONE chance to make a good first impression. You have to make it count! Your sales floor associates are trained to greet the customers as soon as they walk through your doors. You would probably fire an employee if they gave shoppers the cold shoulder or ignored them when they walked onto your lot. If you only have …Continue
2014 has been the year when a lot of dealers and a handful of vendors have embraced responsive website design. We've heard a handful of rebuttals and seen some blog posts from industry experts explaining why they haven't invested into RWD, but the most absurd excuse came to us the other day when a dealer told one of our partners what their website provider said about responsive design.
"It's just a fad. It will pass."
Really? At first, I thought that maybe they had misspoke. Maybe they meant to say that it was the current trend. With companies like Google promoting the concept that websites in an ideal internet would be responsive, one could definitely say that it's trending and will soon be the accepted norm, but to say that it's a fad that will pass is…Continue
For inbound marketing, leads determine success. The assumption is that the higher the lead volume and percentage, the higher the sales and service volume. All too often, these do not go in step with each other. Below we identify ten statistics that are the main cause of increased lead quantity not equating to increases in appointment shows and sales.
1. Setting an appointment at the time the lead is converted will increase show rate 37 percent. – This seems like a no brainer, doesn’t it? If the customer commits to the appointment at the time they submit the lead, there is a very powerful psychological affect.
Bob is on his lunch break. Lately, he has been drooling over the latest high-tech camera so he decides to make a quick trip to Best Buy to check it out. He walks into Best Buy and heads to the camera department. Once there, he finds the camera on display, but no employees are in sight to explain it to him. He picks it up, plays with it for a while and decides to buy one. With limited time, Bob rushes back to his office. As he settles back at his desk, Bob surfs over to Amazon and finds the camera to read some reviews. The glowing reviews, combined with the fact that it’s a few dollars cheaper, make him pull the trigger and order one from Amazon.
CNBC ran an article recently on the results of a new study by Gallup, “The State of…
In May I wrote a blog article explaining how employee retention in service will become increasingly important due to many factors. Apparently, that’s becoming true faster than even I thought. Auto Remarketing published an article last week reporting that AutoNation and the Asbury Automotive Group are indeed discovering that skilled technicians are becoming harder to find. “In…Continue
Are you an automobile enthusiast? A person who loves to buy cars? The automobile industry is a dynamic one. It’s always in motion. Every year quite a few new cars are introduced. This has been the trend for a long time now. So, new cars become the talk of the town. Sometimes the old ones passes into oblivion and the companies stop manufacturing them. However, some of them can still be priced possessions of the owners. The concept of owning antique cars have gained ground over the years. If you are looking to invest in such vehicles, you need to do it prudently. There can be pitfalls, which you need to avoid. Here are a few tips that can help you choose the best antique cars.
How old is the car?
This is probably one of the most important questions to ask when you are buying an antique…Continue
As mobile continues to emerge as the most important strategy component in digital marketing for savvy dealers, it's more than just driving mobile traffic and having a good mobile website solution. There's a psychology to it all that applies to the different way visitors engage with your web pages through mobile devices.
This is why the appropriate landing page is so important. In this infographic by String Automotive, they point to four key bits of information that can help a dealer or marketing company maximize the way that people interact with their website through mobile devices.…Continue
Because shoppers have a pre-conceived idea about what they will expect when arriving at a dealership. They expect to be the prey. They expect your sales team’s hawks to swoop down and engulf them in persuasive techniques. They expect that they will have to haggle their way to a better price. All of these expectations are bottled into a stereotype, which is fueled by the stories from parents, friends, and coworkers…and the media.
So how do dealerships overcome this stereotype? How do you get shoppers more comfortable with the experience of buying a car from YOUR dealership?