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Ralph Paglia
Editor-in-Chief

David Johnson
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Dr. Elizabeth Archuleta
Voice of the Female Car Buyer

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, General Manager's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

J.D. Rucker
Editor, Social Media SEO

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Automotive News Videos

Chrysler Versus Tesla (5/24/13)

Automakers engage in war of words over repaying Uncle Sam; Can 'Fast and Furious' tie-in aid Dart?; Lapham: Beater danger.

Executive Shakeup at Volvo (5/24/13)

Marketing head Doug Speck, purchasing chief leaving; Nissan taxi obstacle; Marchionne honored; Chrysler keeps theme going.

Tilting Toward Pricier Rides (5/23/13)

Pickup demand aids transaction prices; group takes Jeep safety drive to Fiat; autos and 'Dirty War'; catching 'code' at Mercedes.

A Chevy EV for $20K (5/23/13)

Spark to lease for $199 a month; Ford closing Aussie sites; probe reaches ex-Saab chair Muller; Snyder: Mixing cars, politics.

Seeking Store-Closure Data (5/22/13)

Lawmakers dig into fairness of '09 dealer shutdowns; GM treasury group leaves NY for Motown; Harbaugh moves from field to track

String Automotive Provides the Auto Industry's Exclusive Google Analytics Certified Dealer Websites

Wards Auto Dealer News

MPG Car Rental Adds the Mercedes-Benz Sprinter Van to Their Green Fleet

LOS ANGELES, May 24, 2013 /PRNewswire/ -- Since their inception, MPG Car Rental has focused exclusively on electric, clean diesel and hybrid rental options. Over the course of their existence, the esteemed company has amassed the largest and most diverse variety of vehicles in Los Angeles...

2013 Ford Explorer Amazes Consumers Looking For an SUV in Myrtle Beach

http://photos.prnewswire.com/prnc/20130524/CG20816 MYRTLE BEACH, S.C., May 24, 2013 /PRNewswire-iReach/ -- The new 2013 Ford Explorer has been receiving some high praise for its incredible performance and 7-passenger seating but the one thing that is amazing consumers is its fuel efficiency.  The 2013 Ford Explorer is

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Innovative Biker Group Serves Up Erotic Rides, Costume Parties & Spiritual Redemption on Two Wheels

NEW YORK, May 24, 2013 /PRNewswire/ -- What do motorcycles, costume parties, and sacred Hindu temples all have in common? If you answered 'Biker Entourage', then you're probably one of a growing number of NYC-area bikers who've joined this "paradigm shift in motorcycling."  A...

Speedemissions Reports First Quarter Financial Results

ATLANTA, May 24, 2013 /PRNewswire/ -- Speedemissions, Inc. (OTC Bulletin Board: SPMI), today announced its financial results for the period ended March 31, 2013. The Operational Highlights are detailed below. First Quarter 2013: Revenue decreased (1.7%) or $31,992 to $1,889,013...

Ford Te Lleva Más Lejos Con Un Galón de Electrones

DEARBORN, Michigan, 24 de mayo de 2013 /PRNewswire-HISPANIC PR WIRE/ -- ¡Hola, Bonjour, Guten Tag, Konnichiwa, nǐ hǎo. Muchas formas sólo para decir hola. Cuando empezamos a hablar de tecnología, las cosas se complican aún más a partir de MPGe o...

Top 5 Most Popular Automotive Marketing Photos of Past Month

Las Vegas On the Strip

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Latest ADM Activity - Click "More" at bottom!

Teresa Thiele Carlson-Minks commented on Keith Shetterly's blog post The Truth About Your Data
"Teresa Thiele Carlson-Minks likes a link. Take this one step further....if you DO NOT understand where/how your data goes.....you are at the mercy of the vendors!!!! And I see MOST DEALERS TRUST the vendor (who is only there to sell) Not to…"
5 minutes ago
James A. Ziegler commented on James A. Ziegler's blog post Double-Cross or NOT a Double-Cross??
"One of those Big Texas Dealers I conferenced with Friday had his meeting with Cars.com and cancelled... This is what he said to me. "Just got out of a meeting with Cars and canceled them. they could not explain and were dumb founded on why…"
1 hour ago
Ralph Paglia posted photos
2 hours ago
Tom Gorham replied to Ralph Paglia's discussion Attacking People in Social Media Based on Appearance, Sexual Orientation or Gender Stereotypes
"Cherie Price, your attitude is refreshing!  Thank you!"
2 hours ago
Ralph Paglia liked Keith Shetterly's blog post The Truth About Your Data
2 hours ago
Ralph Paglia shared Keith Shetterly's blog post on Twitter
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Ralph Paglia shared Keith Shetterly's blog post on Google +1
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Ralph Paglia shared Keith Shetterly's blog post on Facebook
3 hours ago
Keith Shetterly's blog post was featured

The Truth About Your Data

The Truth About Your Data almost always begins with contracts.  I know that dealers are often unaware of the full content and ramifications of vendor and services contracts, and that's why the vendor's sales people make a visit and explain the service delivered by the contract.  To sell you on the value.  And the dealer applies his…See More
3 hours ago
Ralph Paglia shared Danny Benites's blog post on Twitter
3 hours ago
Amanda Ryan posted a blog post

Listen to your Facebook Page; It Is Telling You Something.

If you are a business that has a Facebook page, then you already know building a community on the page does not happen overnight. Often times you hear or read about how it takes time and patience to create a page on Facebook that is lively and…See More
3 hours ago
John Roberts commented on Ralph Paglia's page Ford Dealers
"Roberts Motors, Inc. 4350 North Alby St. (618) 466-7220 same number for sales and service www.robertsmotors.com john@robertsmotors.com"
4 hours ago
James A. Ziegler commented on James A. Ziegler's blog post Double-Cross or NOT a Double-Cross??
"Many of you have messaged me that you're not able to adequately explain the issues to your Dealer or General Manager. I will be more than happy to discuss these Rogue Vendor Issues with any Dealer or GM. So far, if the Dealer or the GM…"
4 hours ago
Profile IconJewell Bennett and Stephen Haltom joined Automotive Digital Marketing Professional Community
4 hours ago
J.D. Rucker commented on J.D. Rucker's blog post Post Inventory the Right Way to Facebook
"Cherie - that's awesome! I think it's important for people to have fun on Facebook as they're promoting their business. I remember when we posted an inventory item for one of our clients and a couple of our specialists, Amanda and…"
5 hours ago
Marsh Buice commented on J.D. Rucker's blog post Post Inventory the Right Way to Facebook
"JD, great post. If we have a 3rd party take the photos for us, what is the best way to link the gallery to the only vehicle we are showcasing versus the entire inventory. You are suggesting to only click through to look at that one vehicle am I…"
7 hours ago
Cherie Price commented on J.D. Rucker's blog post Post Inventory the Right Way to Facebook
"I NEVER list more than 3 car ads in a row on Facebook.....and yes, I have 'personalized' the ads....not just copied from my website.  What does work for me?  Personal stuff!  Industry news that my readers aren't aware…"
8 hours ago
Cherie Price replied to Ralph Paglia's discussion Attacking People in Social Media Based on Appearance, Sexual Orientation or Gender Stereotypes
"You've certainly whet my curiosity!  As a more or less rookie to ADM and with only 4 years in the auto industry and....having led a sheltered (choke) life, I have NO idea who or what the Cardoll is, but I'd like to....without reading…"
9 hours ago
Louie Baur posted a blog post

What do Abandoned Facebook Pages Say About Your Business?

In many ways, Facebook has lost some of its luster as a business tool. It isn't that it's not possible to properly market a business on the platform. It's that the complexity of the EdgeRank algorithm mixed with the touchiness of the advertising formats has many turning autopilot onto their pages instead of investing time or money into them.They just weren't seeing a return on investment the way that they had hoped.It…See More
9 hours ago
Bobby Compton commented on Michael Cirillo's blog post 3 Things That Will Dial In Your Web Presence
"Great share, Michael. I agree with you wholeheartedly in guiding others to powerful platforms and educational resources as you describe here. Keep it coming my friend. Take a look at First Class Educators and their conferences, the ADM community and…"
9 hours ago

AutoCON 2013 is featuring a keynote presentation by one of the most beloved car guys in history: Mr. Jim O'Connor!

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ADM Blog Posts

The Truth About Your Data

Posted by Keith Shetterly on May 22, 2013 at 10:30am 1 Comment

The Truth About Your Data almost always begins with contracts.  

I know that dealers are often unaware of the full content and ramifications of vendor and services contracts, and that's why the vendor's sales…

Continue

Post Inventory the Right Way to Facebook

Posted by J.D. Rucker on May 22, 2013 at 6:00am 12 Comments

Cutter Chevrolet Rabbit

Here’s the sad truth about the way that most dealers are posting their inventory to Facebook. It’s not getting seen. None of it. Not at all.

Currently, there are three primary ways that dealers are posting their inventory to Facebook. The most common method is to have a tab on their Facebook page with their inventory. This doesn’t work. The…

Continue

Need More Showroom Traffic?

Posted by Paul Potratz on May 21, 2013 at 11:31am 0 Comments







Do you need showroom traffic? Of course you do! This week on Think Tank Tuesday learn how to drive your virtual showroom traffic. Leave Your Comments below the video and Share it Please.

Visit our website: www.ppadv.com

Like us on Facebook:…

Continue

Selling in the Service Drive with a Twist

Posted by Mike Gorun on May 21, 2013 at 7:56am 0 Comments

It’s not a new idea to have one of your salespeople working the service drive. Opportunities and circumstances exist where it may be beneficial for the customer to trade-in their car that needs to be repaired. Having someone who can not only identify those opportunities but who also knows how to present it to the customer…

Continue

Different Strategies For Contacting Internet Leads.

Posted by J.R. Batchelor on May 21, 2013 at 7:53pm 0 Comments

We all are aware of the fact that we only have a 11-14% connection ratio when contacting Internet leads.  And we also know that the hardest part of the job for Internet Coordinators is getting people on the phone which leads to a very valid point that we must ask and that is are we maximizing…

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Google Introduces Constant Consideration for Auto Industry: Brand Choice on the Path to Vehicle Purchase

Posted by Ralph Paglia on May 21, 2013 at 1:00pm 1 Comment

Constant Consideration: Brand Choice on the Path to Vehicle…

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Have You Heard About The Chicken Metaphor?

Posted by Rebecca Kon on May 16, 2013 at 9:00am 1 Comment

The other day I found this story on Slideshare and thought it was absolutely brilliant. It is a tale about a salesman named Brand trying to convince a girl named Jenny to like him. And it goes to show, just like real-world relationships, people aren't going to associate with your brand unless they can find something they like about it and can identify with what they like about it.…

Continue

7 Wrong Ways to Sell Cars

Posted by Jeff Cotton on May 16, 2013 at 10:03am 0 Comments

Some observations on selling cars, as I understand our business today:  

  • Hiring: Not only do dealerships in this market need more sales associates, the hiring process should be more selective. Dealerships need people who can sell by phone.
  • Selling: Total sales are the best…
Continue

Boom or bust? It all depends on where you live

Posted by charles bayer on May 16, 2013 at 4:44pm 0 Comments

Just as many industry observers are predicting that in 2022 car sales in China will top 35 million units annually, the U.S. Public Research Interest Group (PIRG) is saying that America’s love affair with the car is cooling.

Their data indicates that while all demographics…

Continue

AutoCon 2013 is at Aria Las Vegas from September 4th to the 6th, 2013

Automotive Marketing and Car Dealer News from AutoBlog

Mazda MX-5 Miata is the ultimate Frisbee partner

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Mazda MX-5 Miata roadsters playing Frisbee - video screencap

Playing a game of Frisbee is rarely about power - it's more about agility, precision and open-air enjoyment. Much the same can be said of the Mazda MX-5 Miata, whose charm has always originated more from its finesse and tactility rather than brute strength and outright speed, qualities the evergreen roadster has traditionally lacked.

So consider it a fine match that Mazda has taken a couple of its popular convertibles out with a handful of crack Frisbee players and put them on a closed circuit in Surrey, England for a stylish game of catch. It's a simple recipe for entertainment - check out the video by scrolling below.

Continue reading Mazda MX-5 Miata is the ultimate Frisbee partner

Mazda MX-5 Miata is the ultimate Frisbee partner originally appeared on Autoblog on Tue, 21 May 2013 12:45:00 EST. Please see our terms for use of feeds.

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Google Blog Articles, News and More

Capturing the beauty and wonder of the Galapagos on Google Maps

The Galapagos Islands are some of the most biologically unique ecosystems in the world. Explorers and scientists alike have long studied and marveled at these islands—made famous by Charles Darwin. The Ecuadorean Government, local conservation groups and scientists are working to protect the Galapagos from threats posed by invasive species, climate change and other human impacts.

It’s critical that we share images with the world of this place in order to continue to study and preserve the islands’ unique biodiversity. Today we’re honored to announce, in partnership with Charles Darwin Foundation (CDF) and the Galapagos National Parks Directorate (GNPD), that we’ve collected panoramic imagery of the islands with the Street View Trekker. These stunning images will be available on Google Maps later this year so people around the world can experience this remote archipelago.

Daniel Orellana of Charles Darwin Foundation crossing a field of ferns to reach Minas de Azufre (naturally-occurring sulfur mines) on the top of Sierra Negra, an active volcano on Isabela Island. The Google Maps team traveled for more than three hours, hiking and on horseback, to reach this remote location.

Images, like the one you see above, are also an important visual record that the CDF and GNPD will use to study and protect the islands by showing the world how these delicate environments have changed over time.

Daniel Orellana of the Charles Darwin Foundation climbs out of a lava tunnel where he was collecting imagery. The dramatic lava landscapes found on Isabela island tell the story of the formation of the Galapagos Islands.

Our 10-day adventure in the Galapagos was full of hiking, boating and diving around the islands (in hot and humid conditions) to capture 360-degree images of the unique wildlife and geological features of the islands with the Trekker. We captured imagery from 10 locations that were hand-selected by CDF and GNPD. We walked past giant tortoises and blue-footed boobies, navigated through steep trails and lava fields, and picked our way down the crater of an active volcano called Sierra Negra.


A Galapagos giant tortoise crawls along the path near Googler Karin Tuxen-Bettman while she collects imagery with the Street View Trekker in Galapaguera, a tortoise breeding center, which is managed by the Galapagos National Park Service.

Life underwater in the Galapagos is just as diverse as life on land. We knew our map of the islands wouldn’t be comprehensive without exploring the ocean that surrounds them. So for the second time we teamed up with the folks at the Catlin Seaview Survey to collect underwater panoramic imagery of areas being studied by CDF and GNPD. This imagery will be used by Catlin Seaview Survey to create a visual and scientific baseline record of the marine environment surrounding the islands, allowing for any future changes to be measured and evaluated by scientists around the world.

Christophe Bailhache navigates the SVII camera through a large group of Sea Lions at Champion Island in Galapagos. Image courtesy of the Catlin Seaview Survey.

We truly believe that in order to protect these Galapagos Islands, we must understand them. As they say, “a picture is worth a thousand words.” We hope this Street View imagery not only advances the important scientific research, but also inspires you to learn more about this special place. Stay tuned for updates on this collection—the first time we’ve captured imagery from both land and sea! We can’t wait to share this amazing imagery with you later this year.

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Edmunds AutoObserver

Auto Safety Coverage Moves to Edmunds.com

Thank you for your interest in Edmunds.com's coverage and analysis of automotive safety. AutoObserver.com is being integrated into a new area of Edmunds.com. Car safety information now can be found at http://www.edmunds.com/car-safety/. To stay connected via social media as...

Car Technology News Moves to Edmunds.com

Thank you for your interest in Edmunds.com's coverage and analysis of automotive technology. AutoObserver.com is being integrated into a new area of Edmunds.com. Coverage of car technology now can be found at http://www.edmunds.com/car-technology/. To stay connected via social media...

Automotive Green Coverage Moves to Edmunds.com

Thank you for your interest in Edmunds.com's coverage and analysis of green issues related to the auto industry. AutoObserver.com is being integrated into a new area of Edmunds.com. Green coverage now can be found at http://www.edmunds.com/fuel-economy/. To stay connected...

Automaker News Moves to Edmunds.com

Thank you for your interest in Edmunds.com's coverage and analysis of carmakers. AutoObserver.com is being integrated into a new area of Edmunds.com. Coverage of carmakers now can be found at http://www.edmunds.com/industry-center/. To stay connected via social media as well,...

Auto Industry Commentary Moves to Edmunds.com

Thank you for your interest in Edmunds.com's commentary on the automotive industry. AutoObserver.com is being integrated into a new area of Edmunds.com. Commentary now can be found at http://www.edmunds.com/industry-center/commentary/. To stay connected via social media as well, please follow...

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Headlight Blog Automotive Insights from Razorfish

Three trends influencing the U.S. domestic auto market recovery

As the U.S. economic environment continues to improve and consumers emerge out of the recent period of uncertainty, there are multiple underlying trends automotive companies are facing and should continue to address. U.S. automotive executives should heed the wisdom of Andy Grove, Intel co-founder and former chairman: “Business success contains the seeds of its own [...]

Brave new vehicles

Headlightblog.com interviews Dr. Ralf Herrtwich, head of Group Research & Advanced Engineering Driver Assistance and Chassis Systems at Mercedes-Benz, about the future of autonomous cars. In May 2010 Mercedes-Benz released video and images of its “automated driving” system tests. This test vehicle has a roof-mounted GPS antenna that sends the vehicle’s position data to a [...]

Forget mobile — think multiscreen

This post was excerpted from the Razorfish Outlook Report, Vol. 10. It has been modified in part to make it more relevant for the Headlightblog.com audience. As is the case with many new technologies, consumers are moving faster than brands. They’re already using smartphones and tablet devices in front of the TV to communicate with [...]

Charity: water’s drill rig will tweet and let you track donations by GPS

Every dollar that Charity: water raises in September will directly fund the new rig (all financial support for staff comes from other sources). And in case you want proof, the non-profit will be tracking the rig with GPS.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor [...]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty [...]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these [...]

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