Automotive Digital Marketing ProCom

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

Professional Community

2701 N. Rainbow Blvd.
Unit 2202
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Ralph Paglia

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing

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Learn More About Digital Marketing... Watch the Video Referenced Below!

Latest ADM Activity - Click "More" at bottom!

Casi Dow posted events
13 hours ago
J.D. Rucker posted a blog post

7 Lessons From My First Year Building an Automotive Startup

Most articles like these start off with phrases like, "looking back, it's hard to believe..." or "there have been ups and downs, but we never lost sight of..." - I'm not going to start this article that way. Instead, I'll say this: "It's been pretty easy, so easy in fact that I'm actually a little worried that I did something…See More
14 hours ago
Markelle Harden replied to Mike Elliott's discussion A bad service review? No need to panic
"Hi Mike, Yes. If possible, direct the dialogue to phone or email, but let everyone know that your company cares and is addressing the concern. Here are some valuable links that may be helpful. Most of them talk about twitter; but the principles can…"
16 hours ago
Mike Gorun posted a blog post

Will Speed & Efficiency Give AutoNation A Competitive Edge?

The largest complaint that consumers have when considering a vehicle purchase is the fact that the process takes too long. Even with all the new technology processes that dealerships have employed over the past few years, the purchase process is still as long and cumbersome as…See More
18 hours ago
Mike Elliott posted a discussion

U.S. auto loan originations at highest level in 9 years

Americans took out the most auto loans in nine years during the third quarter, according to the Federal Reserve Bank of New York’s quarterly Household Debt and Credit Report.Loan originations for new and used cars totaled $105 billion, the highest amount since the third quarter of 2005. That’s in line with industry reports of stronger new light-vehicle sales, boosting the contribution of consumer spending to third-quarter U.S. growth.Auto loan balances have now risen for 14 straight quarters,…See More
18 hours ago
Mike Elliott replied to Mike Elliott's discussion A bad service review? No need to panic
"That's good advice, Markelle. Do you advise that management answer (respond to) online reviews online as well so other readers see their response?"
18 hours ago
Manny Luna posted a status
"My first vine video and it worked! @Vine @TheFunnyVines #automarketing"
22 hours ago
Ed Steenman posted a blog post

Google enacts new transparency requirements holding third party partners more accountable for AdWords management fees.

The days of ‘black box’ digital advertising packages appears to be coming to a close. Black box refers the idea that you pay your digital vendor or agency a monthly amount to provide a host of online services and they ‘optimize’ it among various digital elements such as paid search through Google and Bing, retargeting ads,…See More
Tom Gorham commented on Ralph Paglia's blog post Facebook Ad Conversion Measurement: Optimize Dealership Ads for Lead Conversion
"Like it!  Thank you.  Great step by step."
Tom Gorham liked Ralph Paglia's blog post Facebook Ad Conversion Measurement: Optimize Dealership Ads for Lead Conversion
Tom Gorham liked CDK Global's blog post 4 Simple Ways To Boost Clicks & Conversions on Your Dealership Website
Mike Elliott liked Markelle Harden's profile
Alexander Lau commented on CDK Global's blog post 4 Simple Ways To Boost Clicks & Conversions on Your Dealership Website
"Stuff like "
Alexander Lau commented on CDK Global's blog post 4 Simple Ways To Boost Clicks & Conversions on Your Dealership Website
"Behavioral science, I've been interested in 'Instructional Design:' for some time and before I left working for Carnegie Mellon University, I was taking classes on it, one of the…"
Eliana Raggio liked Eliana Raggio's event FREE Webinar: Dean Evans Shares Proven Strategies to Attract More Shoppers
Eliana Raggio posted events
Eliana Raggio liked Eliana Raggio's event FREE Webinar: Expert Panel: Are You an Internet Ninja Warrior? Win $1000!
Earl Weingarden commented on CDK Global's blog post 4 Simple Ways To Boost Clicks & Conversions on Your Dealership Website
"These are extremely helpful insights. Another issue for many dealerships precedes on-site navigation and information prioritization -- it's getting shoppers to the website in the first place. What we've done successfully for our dealership…"
Manny Luna posted a status
"Vine Now Lets You Get Push Notifications For New Content From Your Favorite Accounts"
Paul Potratz posted a blog post

Struggling With Commitment Issues?

Are You Struggling With Commitment Issues?Seems like these days everyone is afraid of commitment. If you're losing Internet leads, chances are your customers are to blame. They want the details on the sale while still having the ability to stay anonymous. They aren't ready to press submit.On this episode of Think Tank Tuesday, learn how to sway those customers with commitment…See More

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ADM Blog Posts

How To Maximize Your Dealership Black Friday Sales

Posted by Josh Knutson on November 25, 2014 at 8:52am 0 Comments

It's the holiday season, that means one thing, you only have a few weeks left to hit your year end sales quotas. While this turns into a very stressful time for many dealerships, it doesn't have to be this way; so put away your Grinch costume and use that shiny little device (smartphones) all you customers have to turn your inventory into perfectly wrapped presents that constantly keep driving off your lot.


Everyone's Online

According to PunchTab 90% of consumers plan to shop online this holiday season,and with consumers spending more than …


Content Marketing Strategy: How to Create a Winning Company Blog

Posted by sara callahan on November 25, 2014 at 5:30am 0 Comments

Content marketing, in general, can provide many valuable benefits. It can help create and maintain a brand presence; assist in search engine optimization; and position executives as thought leaders. It can also serve as a valuable source of information for both customers and potential customers.


There are many types of content marketing. Technically speaking, everything your business creates and publishes is content marketing. This can include such items as marketing pieces, videos, blog articles, articles published in trade magazines, social media posts -- you name it. If your audience sees it, chances are that it’s content marketing.


While most businesses understand the importance of content marketing, many get stuck when trying to make it an ongoing reality. Think of it as…


10 Blogging Hacks to Help Build Your Dealership's Content - PT 1

Posted by Lisandra Ramos on November 24, 2014 at 1:02pm 0 Comments

So you recently decided to start (or restart) blogging for your dealership and have no idea how to get organized and begin. I get you. It’s hard to get your blogging mojo started, especially in such a hectic environment like a dealership.

That’s why I thought it would be helpful to put together a list of 10 blogging hacks to help you build your dealership’s content!

But First...

Before we get into some hacks, here’s a checklist of things you should establish pre-blogging:


This one seems easy, but a lot of bloggers forget to keep their audience in mind as they type up a blog post. If you’re blogging for your dealership’s customers, make sure you’re not using a lot of…


The Thrill of the Hunt

Posted by Misti Miller on November 24, 2014 at 11:00am 0 Comments

That time of year is rapidly approaching -- Black Friday. Black Friday is typically the beginning of the Christmas shopping season and an indicator of how well retailers will fare throughout the holidays. In fact, many retailers report that the majority of their holiday season sales happen on this single day. Consumers go wild with excitement, and some even choose to participate by camping out for up to three weeks in advance, just to secure some super deal. It is not unusual for some people to get up at 2am to get in line at their favorite retailer. Other shoppers simply plant themselves in front of their computers in order to take advantage of retailers’ online sales. The facts are that very few of the items on sale warrant standing in massive lines for hours at a time. The fantastic deals…


Building Rapport Before the Lead Is the Way to Win the Sale

Posted by Timmy D. James on November 24, 2014 at 5:30am 0 Comments

In my last blog article, I discussed the importance of building rapport with leads through the use of “Why Buy From Me” and “Lead Response” videos personalized for each customer. Now I would like to take this one step further -- Building rapport should in fact start much earlier than simply upon the receipt of a lead.


Think about the first contact a customer has with your dealership. Chances are good that they either went to your website, or found a vehicle that matched their interest on a third party site. At this point, detailed descriptions, images and video walkarounds can certainly make your vehicle stand out from the others. But how about further increasing the probability that the customer chooses to deal with you over any competition? How about building trust and rapport at this first…


4 Simple Ways To Boost Clicks & Conversions on Your Dealership Website

Posted by CDK Global on November 21, 2014 at 4:30pm 3 Comments

Rob Campbell, Performance Improvement Consultant
by Rob Campbell, Performance Improvement Consultant

4 Simple Ways to Boost Clicks & Conversions on Your Dealership Website

In 1996, I helped design and build the first website for my father’s GM dealership. The “interweb” was in its infancy and most car dealerships didn’t even have dial-up Internet service, let alone a website. I’ll be honest, we had no idea what we should build, and thinking proactively about how customers would interact with what we built never even crossed our minds.

We recently completed a usability study with REAL in-market car shoppers to determine how they…


Create Quality Dealer Video Promos Without Busting Budgets

Posted by Dave Haynes on November 21, 2014 at 2:19pm 0 Comments

Video is well established as a powerful dealer marketing - whether it's for local or regional broadcast, on line, mobile or the digital signs in local dealers and surrounding businesses.

But there's always been a big barrier in the way of dealers who wanted to use video-driven marketing - high creative production costs.

Getting a good-looking video ad spot can easily cost several thousand dollars from an agency, and much more so from larger agencies. Even local freelance motion graphic designer costs add up rapidly.

Plan B has always been to find someone locally to pull things together. But the output usually looks like something done on a budget.

So what if you could produce an agency-grade advertising video spot for less than $100, without even needing specialist talent or…


The Top Ten Auto News Stories of the Week: November 15 - 21

Posted by Rebecca Kon on November 21, 2014 at 11:19am 0 Comments

Happy Friday, Auto Dealers!

Are you ready to read the top automotive news and blogs from around the Web? We have some really interesting topics for you today, including: Toyota’s hydrogen fuel cell car, NADA’s Sales Forecast for 2015, 3 ways dealers are connecting with the modern tech-savvy shopper, and more!

  1. 7 Deadly Web Design Sins You Might Be Making

If your dealership’s website has been struggling with conversion lately, make sure you aren’t committing any of these website design sins!…


When An Apology Isn’t An Apology

Posted by Richard Holland on November 20, 2014 at 6:00am 0 Comments

Regardless of how hard you work to ensure that your customers have an excellent experience, mistakes happen. No doubt you’ve had customers complain about something – it took too long for their vehicle to be serviced, there was a miscommunication in pricing during the sale, or a general failure to deliver on promises (big or small). Whether the complaint is relayed to the frontline employee, or the customer felt the need to go directly to management, apologies are usually made.


The problem is that, at times, your customer feels that they have received an empty apology and can recognize this type of apology a mile away. These “nonpologies” don’t accomplish anything more than relaying indifference to the customer.


Examples of nonpologies are:


“We made a…


Another Reason Google Should be #1 on Your Strategy for Gathering Positive Public Reviews.

Posted by Joseph Little on November 19, 2014 at 11:18am 1 Comment

Why should Google be the first place to accumulate positive public reviews? Go to Google and type "lunch Near Overland Park KS"

Google just did a "go screw yourself Yelp".

Looks like its just for food and lodging, but knowing Google this will expand quickly. 

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ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

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