Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Official ADM Hash Tag: #ADMPC
Benefits of ADM Professional Community Membership:
PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC
Professional Community
AutoDigitalMarketing@Gmail.com
4645 Minorca Way
Buena Park, CA 90621
505-301-6369
Ralph Paglia
Editor-in-Chief
Arnold Tijerina
Editor, Content Marketing
Dan Weik
Editor, Reputation Management
Tom Gorham
Editor, From The Trenches
Richard Bustillo
Editor, GM's Perspective
Ken Beam
Editor, Vehicle Presentation Videos
Manny Luna
Editor, Video SEO
Timothy Martell
Editor, Content Marketing
Added by CPI Results on April 5, 2018
Filed under: Marketing/Advertising,Toys/Games,Mazda,Convertible,Racing
Continue reading Mazda Hot Lap Challenge will put simulator drivers in real Miatas
Mazda Hot Lap Challenge will put simulator drivers in real Miatas originally appeared on Autoblog on Mon, 16 Apr 2018 10:30:00 EDT. Please see our terms for use of feeds.
Permalink | Email this | CommentsFiled under: Marketing/Advertising,Mazda,Parts and Accessories
Continue reading Laguna Seca getting another awkward name with WeatherTech sponsorship
Laguna Seca getting another awkward name with WeatherTech sponsorship originally appeared on Autoblog on Mon, 12 Mar 2018 17:57:00 EDT. Please see our terms for use of feeds.
Permalink | Email this | CommentsPosted by Bill Wittenmyer on April 24, 2018 at 9:30am 0 Comments 1 Like
Atlanta, GA – April 24, 2018 – ELEAD1ONE today released a free eBook called “The Auto Dealer’s Guide to Digital Retailing.” Designed to be a resource for dealers, the eBook presents an in-depth review of the challenges involved with purchasing a vehicle…
Posted by Crystal Hartwell on April 24, 2018 at 6:30am 1 Comment 1 Like
Partnership puts the car buying experience online – from finance to purchase to home delivery
Irvine, Calif. – April 24, 2018 – Carvana (NYSE: CVNA)…
ContinuePosted by Ralph Paglia on April 23, 2018 at 6:57pm 0 Comments 1 Like
Posted by Ralph Paglia on April 21, 2018 at 11:44am 0 Comments 1 Like
The argument for social media as a highly effective automotive marketing tool is not new and I'm certain we don't need to waste energy or bandwidth defending it. The prediction that Facebook will be the most dominant online property of 2018 - even…
ContinuePosted by John Sternal on April 23, 2018 at 12:00pm 0 Comments 1 Like
Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly shopper interest data... The results showing increased shopper interest in key vehicle refreshes and…
Posted by Steve White on April 23, 2018 at 6:55am 0 Comments 0 Likes
Nowadays, the competition for consumer attention is fierce. Many dealers focus on attempting to do a better job than their competition when it comes to ads. But, the truth is, you aren’t only competing with other dealerships, but with every retail business which does digital marketing.
Think about…
ContinuePosted by Chris Miller on April 23, 2018 at 6:40am 0 Comments 0 Likes
Love him or hate him, Tesla’s Elon Musk is brilliant. As both a businessman and a marketer, he has created a loyal following of brand advocates – some of whom don’t even own the products he sells. There are consumers literally willing to wait years just to purchase a Tesla vehicle. He recently launched a car into…
Posted by Anne Fleming on April 18, 2018 at 6:00am 0 Comments 1 Like
Men and women communicate in different ways and have different expectations when buying a car.
Therefore, it’s critical to incorporate different contact strategies into your communication methods with your women customers.
1. Know the…
ContinueStarted by Hina Eni in WEBSITE CONTENT - How to Get Visitors to Interact, Engaging Content, Driving Increased Website Visitor-to-Dealer Contact Conversion Rates. Last reply by Hina Eni yesterday. 2 Replies 0 Likes
This era belongs to the artificial intelligence because humans are quickly getting replaced by the computers and algorithms for completing the task. Considering the role of web design agencies in Dubai, they now face the challenges of creating best UI design based websites by using the phenomena of highly effective logos and stickers. The sites designing agencies now deliver the best websites by creating creative logos at affordable prices. Therefore, they make use of the artificial intelligence, because it generates excellent options, and help them in the development of logos. The client selects five logos from twenty of them, which are then taken by following the strategy of typeface, icons, colour palette and tons of other options. A designer is required to produce the best logo by keeping in consideration the requirement of the client and designing the logo using interactive colours and stickers to meet the…Continue
Tags: company, design, designinig, web
Started by Ralph Paglia in DEALERSHIP MANAGEMENT, MONITORING and REPORTS - Achievements, Milestones, Sales Team and Organizational Leadership Topics, awards or achievements you and your team have earned Apr 4. 0 Replies 1 Like
Vehicles have advanced by leaps and bounds. New vehicles have smartphone integration with Apple CarPlay and Android Auto, available Wi-Fi hotspots, and some of the most amazing and massive capacitive touchscreens in the dash. Despite in-vehicle tech advances, there’s an accepted theory that the automotive industry is notoriously slow to adopt new technology at the dealership level. Ralph Paglia of Automotive Digital Marketing says that’s not necessarily the case. “As much as we seem to hear about this "Tech Aversion" factor being ascribed to the car business, I believe it is an exaggeration based on conservatively managed brick and mortar business owner reluctant to tamper with a profitable business model when the numbers…Continue
Tags: Just, Tweaks, Go High-Tech, Technology, Buy
Started by Ralph Paglia in AUTO INDUSTRY NEWS - Discussions about Auto Industry, including dealerships, car companies and government, but not about suppliers (see cetegory). Last reply by Ralph Paglia Mar 31. 5 Replies 2 Likes
Having been the Editor-In-Chief and managed the ADM Professional Community for over ten years now, it seems that every technology development, software and application being sold to car dealers, along with various service provider programs and just about anything somebody conceives of that they would like to sell car dealers has been pitched to me at some point... Usually in the form of a product demonstration, sometimes starting with a two minute "Elevator Pitch". The vast majority of time I have considered incumbent upon my obligations to this professional network to listen, watch, take notes, try it out, talk to any dealers currently using the widget in question and generally become aware of what it is, what it costs and what the claimed Return On Investment (ROI) is all about... The how when and why…Continue
Started by Ralph Paglia in CONFERENCES, SEMINARS, EVENTS - Gatherings, Trade-Shows, Speakers, Offsite Training, etc. - Anything you go to outside the dealership to get information and contacts Mar 21. 0 Replies 1 Like
NADA tidbit for attendees: The only formula you need to maximize your used vehicle profits... It may seem crazy to some, but JD Power thinks using actual retail sales performance from your market (MarketPrice+) helps car dealers make better decisions. Unlike other sources, MarketPrice+ gives you the ability to see what is profitable in your market, what turns well, and more importantly, what doesn’t!Wholesale and Inventory Listing Data are important, but leave out critical transactional details. Imagine knowing what the actual selling price was, travel/turn rates, and what actual recapped sales profits are, and using those insights to radically improve your acquisition and trade-in decisions. Pick the winners and avoid the duds!Because MarketPrice+ uses actual dealer transactional data, not what cars are listed at, or estimated values, participating…Continue
Tags: 3529C, JD Power, PowerDealer, Used Cars, Profits
Started by Ralph Paglia in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC) Mar 12. 0 Replies 1 Like
➡️ Reach the right audience on FacebookWritten by Ali Salman, Online marketing expert, consultant, speakerLookalike audiences allow you to build new audiences using an established source audience such as people who have viewed your content, you bought a list or previously purchased from you. Email-based lookalike audiences often deliver the best results. Why? Because you can take your existing customer list and use that as the source for your lookalike audience, essentially cloning your customer base. A Lookalike audience is exactly as it sounds: Facebook takes an existing custom audience you’ve created, and culls its database of 2+…Continue
Started by Ralph Paglia in HELP WANTED - Human Resources, Job Postings, Career Management, Recruiting and Hiring, Positions Sought, Pay Plans, Anything Hiring or Career Related Mar 8. 0 Replies 0 Likes
Get Trained Sale Staff and Service Professionals NowCall RichieCall 212-381-6118 for free trialRichie Bello West provides training On-Demand for dealerships. Richie Bello West provides online Training System run by veterans. It offers Richie Bello’s most extensive sales training curriculum on the web today. With over 30 years of real-world sales experience in Automotive, Richie Bello provides a dynamic sales training tool for Veterans in almost any sales situation for teams and individuals alike.Click On link for case studyNADA Case StudyRICHIE…Continue
Tags: Best, Car, Peeps, The, Developing
Started by Ralph Paglia in CONFERENCES, SEMINARS, EVENTS - Gatherings, Trade-Shows, Speakers, Offsite Training, etc. - Anything you go to outside the dealership to get information and contacts Mar 6. 0 Replies 1 Like
Second Quarter of 2018 Calendar of Automotive Events from the Team at AutomotiveDigest.com and their calendar of events:Automotive Industry and Related Business Events, Conferences, and ActivitiesHere is one of the most complete listings of annual and special automotive, business, marketing, Internet, Technology, and related industry events, conferences, shows, expos, seminars, webinars, and company activities.AIN Media seeks to find, position, and post every possible event that may impact, influence, and/or affect not only automotive industry companies, associations, and organizations but business, industry, and institutional entities tangential to the industry. These listings include significant events that provide strategic & tactical business management resources and content from outside the automotive channel.Please use this list to plan and schedule for conference marketing, exhibiting, and attendance in the next year. Associations and Conference Management companies are…Continue
The Internet Sales 20 Group is a 3-day Workshop specifically designed…
“Audience-first” isn’t just a buzzword. In today’s competitive online market, it’s a necessity!
ARE YOU USING AN AUDIENCE-FIRST MARKETING STRATEGY?
Most dealerships aren’t….and it is costing time, energy and money that are much better invested in targeting your audience with a specific marketing strategy.
We’re bringing in DealerOn’s very own Aurko Chatterjee to discuss The Audience-First Marketing Strategy you…
Welcome to
Automotive Digital Marketing
Please use the "Sign Up" link above to complete your registration form and become a member of the industry's leading Automotive Marketing and Internet Sales Professional Community. ADM members have access to resources, connections and private events that provide them with a competitive advantage.
Automotive Marketing Network and Exchange for Car Dealers, OEM Managers, Advertising and Marketing Practitioners seeking improved results.
April 26, 2018 from 12pm to 1pm – https://www.dealeron.com/webinar/audience-first-marketing-strategy
0 Comments 1 LikeMay 9, 2018 from 6pm to 10pm – Beach Club Estate
0 Comments 1 LikeMay 10, 2018 from 12pm to 1pm – https://www.dealeron.com/webinar/5-inspiring-lessons-ali-reda
0 Comments 1 LikeJune 11, 2018 to June 13, 2018 – Trump International Miami
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Posted by Hina Eni on March 1, 2018
Posted by Ralph Paglia on April 4, 2018
Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.
Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.
Created by Ralph Paglia Jan 16, 2009 at 10:24am. Last updated by Ralph Paglia May 10, 2010.
Created by Ralph Paglia Jan 16, 2009 at 10:18am. Last updated by Ralph Paglia May 10, 2010.
Posted by Hina Eni on March 1, 2018
Added by Crystal Hartwell on April 24, 2018
Added by Bill Wittenmyer on April 24, 2018
© 2018 Created by Ralph Paglia.
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