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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

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Mercedes Takes Luxury Lead (5/4/15)

Mercedes takes lead in tight U.S. luxury race; GM hits 500,000-vehicle milestone, invests in KS plant; Ford offers CNG option for F-150; Audi and the Force

April Winners, Losers (5/4/15)

April U.S. sales winners, losers; FCA offers free college tuition to dealership workers; GM again drops price of Volt plug-in hybrid; How Chevy uses social media to reach millennials.

April Gains for Detroit 3 (5/1/15)

Detroit 3 post higher U.S. sales for April; Ford adds more Fiestas to recall; NHTSA upgrades Nissan Versa probe; Jason Stein's viewer mailbag.

Tesla Leaps Beyond EVs (5/1/15)

Launch of battery venture propels Tesla Motors beyond electric cars; shareholder vote a rare defeat for Renault-Nissan's Carlos Ghosn; Snyder: U.S. approaching steeper sales terrain.

GM Investing $5.4B in U.S. (4/30/15)

General Motors investing $5.4 billion in U.S. plants, cutting jobs in Canada; boardroom drama continues at VW; Aston Martin's product push; how Mayweather rolls.

Top 5 Most Popular Automotive Marketing Videos of Past 30 Days

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Car Leasing Expense versus Car Ownership Expense

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by Ralph Paglia Car Purchase Informers Most Used By Automotive Consumers

Auto Industry Marketing and Advertising News

Audi S8 makes cameo in commercial about cameos with Stan Lee

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Audi has introduced a humorous video with Stan Lee in which its own S8 sedan makes a cameo, as do Tara Reid, Michael Rooker, Lou Ferrigno, and Jason Mewes.

Continue reading Audi S8 makes cameo in commercial about cameos with Stan Lee

Audi S8 makes cameo in commercial about cameos with Stan Lee originally appeared on Autoblog on Sun, 03 May 2015 19:03:00 EST. Please see our terms for use of feeds.

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Honda's I Like Sports ad will have you reaching for your pom-poms

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Honda wants you to know that it's still dedicated to performance in a brief Japanese commercial simply titled I Like Sports, and the spot showcases much to get excited about from the brand.

Continue reading Honda's I Like Sports ad will have you reaching for your pom-poms

Honda's I Like Sports ad will have you reaching for your pom-poms originally appeared on Autoblog on Fri, 01 May 2015 17:01:00 EST. Please see our terms for use of feeds.

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Watch Audi R8 give Birth to RS3

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In a great commercial from Audi, an R8 deforms to give birth to an RS3 Sportback.

Continue reading Watch Audi R8 give Birth to RS3

Watch Audi R8 give Birth to RS3 originally appeared on Autoblog on Fri, 01 May 2015 12:45:00 EST. Please see our terms for use of feeds.

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Ben Campbell joined Automotive Social Marketing's group
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Public Relations Best Practices

For the exchange of strategies, techniques, tips and tactics used to leverage free information and news distribution channels as a means of creating dealership top of mind awareness and brand recognition.
2 hours ago
Ken Beam commented on Ken Beam's blog post To App or not to App?..... That is the question my fellow ADM`ers
"I think we all know the final answer to this question......... Thanks for the comments. Ken-"
3 hours ago
Albert Carrasco commented on Ken Beam's blog post To App or not to App?..... That is the question my fellow ADM`ers
"Yes, Please do not try to publish an app if your content sucks. BTW, you could publish your own app at seattleclouds.com if you think you're at the mercy of the vendor."
4 hours ago
David Blassingame commented on Ken Beam's blog post To App or not to App?..... That is the question my fellow ADM`ers
"I have too many apps, already.  I wouldn't download a car dealer app.  Its a one time use deal.  Drop the app.  Get a mobile site.  Folks can shop your inventory without having to download another app. …"
6 hours ago
Brian Cox posted a blog post

Autos On Video Selects Flick Fusion As Hosting And Integration Partner For Real Video Inventory Application

Enhanced Video Content, Marketing & Distribution Features Create Calls to Action and Increase Conversion, Show and Sales Rates for Auto DealersUrbandale, IA--May 4th, 2015--Flick Fusion Video Marketing (www.flickfusion.com) announced today that it has been selected by Autos On Video® Inc, a pioneer in video walk around technology, to integrate the Autos On Video real video inventory application with Flick Fusion's automated video generation &…See More
6 hours ago
Mike Esposito posted a blog post

More Than Seventy Auto Dealer Customers Attended Auto/Mate's User Summit in Westborough, MA

Albany, N.Y. – May 4th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that more than seventy of its customers and fifteen sponsorship partners attended the Auto/Mate User Summit that was held in Westborough, Massachusetts on Friday, April 17th. Auto dealership executives and managers attended the one-day event designed to share the latest updates and give in-depth training on Auto/Mate's dealership management system…See More
6 hours ago
Cory Mosley posted a video
7 hours ago
Timmy D. James posted a video

Flick Quick Tips - Auto Dealer's Objections to Personalized Video

Flick Fusion VP of Sales, Tim James, explains the most common objections dealers have against doing personalized video and offers solutions on how they can o...
9 hours ago
Brian Bennington commented on Ken Beam's blog post To App or not to App?..... That is the question my fellow ADM`ers
"Hey Ken, "Use the force."  Right now you sound like it's telling you to dump the apps.  And, are you also saying you're offering customers a discount (money out of the dealer's pocket) if they will use it?…"
20 hours ago
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Tom Gorham liked Ken Beam's blog post To App or not to App?..... That is the question my fellow ADM`ers
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Drew Ament commented on Ken Beam's blog post To App or not to App?..... That is the question my fellow ADM`ers
"!00% agree -- I posted this 3 years ago and STILL  believe it is valid ==================== Dealers (and most retail outlets - Amazon, WalMart, Target, BestBuy) are still having a hard time getting consumers to install and KEEP INSTALLED an…"
yesterday
Ken Beam's blog post was featured

To App or not to App?..... That is the question my fellow ADM`ers

Howdy!-I want to throw this out there for the ADM Group to mull over......please share your answers here.The subject is Apps....... Does a Car Dealership really need an App? We have had two different App companies in the past four years & from my personal experience, the results of having an App are very few and far between.I…See More
yesterday
Mark Konrad Eck commented on Cory Mosley's video
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The Question You Must Ask - Work On Yourself Wednesday

"Great Video! We need start and end each day asking ourselves what else could we have done better yesterday and today."
Friday
Paul Potratz posted a blog post

Rumor Alert

Have you heard rumors about Google's new targeting options? On this week's Hard Facts, Samantha explains how Google's new tool will make your search campaigns more relevant.See More
Friday
Ken Beam posted a blog post

To App or not to App?..... That is the question my fellow ADM`ers

Howdy!-I want to throw this out there for the ADM Group to mull over......please share your answers here.The subject is Apps....... Does a Car Dealership really need an App? We have had two different App companies in the past four years & from my personal experience, the results of having an App are very few and far between.I…See More
Friday
Eliana Raggio posted events
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Tony Rehn was featured
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Profile IconBen Campbell and Tony Rehn joined Automotive Digital Marketing ProCom
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Profile IconCraig Lockerd, Paul Schnell and 18 other members joined Ralph Paglia's group
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To App or not to App?..... That is the question my fellow ADM`ers

Posted by Ken Beam on May 1, 2015 at 11:30am 5 Comments

Howdy!-

I want to throw this out there for the ADM Group to mull over......please share your answers here.

The subject is Apps....... Does a Car Dealership really need an App? We have had two different App companies in the past four years & from my personal experience, the results of having an App are very few and far between.

I have promoted our Apps everywhere imaginable and then some.......... I even try using a "hook" to give you a reason to download our Apps........ hence our "App Only" Offers" -

I`ve posted everything from Sales/Service/Parts "App Only Offers".............. still crickets. 

Personally this is the way I see it............. I love shopping on Amazon & eBay....... &…

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Marketing On The Cheap with Meetup.com and Press Releases

Posted by Jonathan Floyd on May 1, 2015 at 7:30am 0 Comments

Internet Marketing On A Low Budget

One of the big problems that a lot of my clients have when they are just starting out in internet marketing, is how to create publicity and get customers without spending money that they simply do not have. People in this position look on with envy as other marketers talk about their average spend on advertising, and which paid methods yield the best results. So here are some ideas for getting publicity for your business and customers for your shopping cart, while spending as little as possible.

 

Press…

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15 Best Twitter Highlights from Digital Dealer 18

Posted by Rebecca Kon on April 30, 2015 at 8:34am 0 Comments

I hope that everyone who was able to make it had a great time at Digital Dealer 18 in Tampa, FL last week! For those of you who were unable to attend though, I want you to still be able to take away some valuable insights from this knowledge-packed event.

That’s why I’ve put together the 15 best tweeted highlights just for you! Take a look at the Twitter posts below and learn something that will help your dealership innovate and succeed!

 

15. Here’s a great social media targeting tip:…

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Who Owns Your Cars? Automakers Say They Do

Posted by Richard Holland on April 30, 2015 at 5:00am 0 Comments

The Digital Millennium Copyright Act is a law enacted in 1998, enforced and administrated by the U.S. Copyright Office. Every three years, the U.S. Copyright Office is tasked with holding hearings to determine what new technology should, or should not, be exempt from copyright laws. According to Autoblog, this year has seen automakers “supporting provisions in copyright law that could prohibit home mechanics and car enthusiasts from repairing and modifying their own vehicles.”

 

Automakers argue that vehicles are getting so technologically advanced that allowing amateurs and do-it-yourselfers to modify the sophisticated software within modern vehicles would “lead to an imbalance by which the negative consequences…

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THE ALPHA DAWG DISCUSSES PAYMENT PACKING

Posted by James A. Ziegler on April 27, 2015 at 11:30am 0 Comments

The Alpha Dawg Discusses Payment Packing

 

Believe it or not, I still hear a lot of managers asking me about how much “Leg” you need to leave in the payment for the F&I Manager. It came to a head last week when a manager messaged me that his General  Sales Manager’ was demanding they leave $30.00 a month “Leg” in the Payment they quoted the consumer for the F&I Department.

 

Regardless of how many years you’ve gotten away with it, if you get caught just once; I assure you it will ruin your life and career. The following is right out of my F&I…

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The Effect of "Mobilegeddon" on the Automotive Industry

Posted by Christopher Bouchard on April 29, 2015 at 1:00pm 0 Comments

Mobile devices are becoming a standard means of browsing the internet, researching products and services, and making purchases online. According to Global Web Index, 80 percent of internet users own a smartphone and 47 percent own a tablet. With these kinds of statistics, you better believe that your website is receiving a significant amount of its traffic from mobile users - unless you fell subject to the latest Google algorithm update last week.

That's right, Google has just rolled out one of its biggest algorithm updates in quite some time to provide a better search experience for its mobile users. In a…

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Boost Women's Confidence to Boost Your Sales

Posted by Anne Fleming on April 29, 2015 at 10:30am 0 Comments

The Good News? Women account for 50% of car purchases, and influence more than 80% of the deals.

The Downside? One in three women report feeling apprehensive or overwhelmed when they shop and buy a car. Only 38% of women feel confident about the process.

Women have different buying criteria and behaviors than men. Women rank trust and respect at the top of their list when it comes to choosing a sales advisor and are 50% more likely to read dealer reviews. They prefer to read reviews written by her peers.

Reading dealer reviews, bringing someone with her to the dealership --- these actions show women are seeking ways to be confident about their purchase. Here are tips to boost women’s confidence and impact your sales…

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This Sounds Crazy Coming From Me

Posted by Paul Potratz on April 28, 2015 at 1:45pm 0 Comments

On this week's Think Tank Tuesday:

What is SOS? (It doesn't mean what you think!)
How much is it costing your business?
What can you do to avoid it?

Auto/Mate Ranks Number One on Top Workplaces 2015 Report

Posted by Mike Esposito on April 27, 2015 at 8:46am 0 Comments

Mike Esposito Honored with Special Leadership Award from the Times-Union

For Immediate Release

Albany, N.Y. – April 27th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that it ranked number one on the Top Workplaces 2015 report compiled by the Times-Union. This is the fourth consecutive year that Auto/Mate has received a Top Workplace award, and the first year that Auto/Mate has achieved the highest ranking in the mid-size business category in New York's greater capital region. In addition, Auto/Mate's President and CEO Mike…

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FCA US Dealers: Service Revenue Just Got A Lot More Important

Posted by Richard Holland on April 24, 2015 at 5:30am 3 Comments

FCA US CEO, Sergio Marchionne, recently announced plans to reduce the profit on new cars sold within the FCA brands by increasing the invoice prices, while keeping the MSRP the same. This will result in less potential profit for its dealers. The move, as reported by Automotive News, is FCA's attempt to increase its profitability. This, of course, will probably not result in standing ovations from dealers. In today’s ultra-competitive world of transparency and Internet shopping, dealers are already fighting the race to the bottom and depend on aftermarket, F&I products and finance reserves, just to seek out a profitable sale.

 

Sales managers can try tactics such as holding more gross, and not discounting the vehicles as much. But the reality is that…

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Automotive Thought Leader Journal

Automotive Marketing and Car Dealer News from AutoBlog

Audi S8 makes cameo in commercial about cameos with Stan Lee

Filed under: , , , , , , , ,

Audi has introduced a humorous video with Stan Lee in which its own S8 sedan makes a cameo, as do Tara Reid, Michael Rooker, Lou Ferrigno, and Jason Mewes.

Continue reading Audi S8 makes cameo in commercial about cameos with Stan Lee

Audi S8 makes cameo in commercial about cameos with Stan Lee originally appeared on Autoblog on Sun, 03 May 2015 19:03:00 EST. Please see our terms for use of feeds.

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Google Blog Articles, News and More

Through the Google lens: Search trends April 24-30

This week was a sobering one on search and worldwide, as people looked for news out of Nepal and read up on the demonstrations in Baltimore. But as we welcome the month of May, searchers are also gearing up for a weekend of superheroes—in the ring, on the track and on the big screen.

All eyes on Nepal and Baltimore
People around the world came to Google for information about the devastating earthquake that struck Nepal this week. The 7.8 quake killed more than 6,000 people, triggered an avalanche on Mount Everest and destroyed several historical sites, including Katmandu’s Durbar Square. As rescuers continue to look for survivors, searchers turned to Google for news about the relief efforts and to ask questions about how to help, including: “How do I volunteer in Nepal?” and “Where can I donate to Nepal?” See the scope of the world’s response to the tragedy in this visualization:

In the U.S., a crisis of a different kind erupted in Baltimore this week. Starting last Friday, people protested in the streets in response to the death of Freddie Gray, an African-American man who died on April 19 while in police custody. As demonstrations intensified on Monday and Tuesday, officials imposed a curfew and called in the National Guard. Searchers around the country turned to Google with their questions about the events, including: “Why is there a curfew in Baltimore?”, “What is the National Guard?” and “What happened to Freddie Gray?” And we saw big spikes in searches for topics like martial law, Baltimore Sun, Mondawmin Mall and the Baltimore Orioles.

The Sport of Kings and the Sweet Science
Tomorrow, 20 racehorses will line up for the 141st Kentucky Derby, but oddsmakers are insisting this is really a two-horse race between heavy favorites American Pharoah and Dortmund. Search interest in horse racing spiked 4X in the last week, with the Derby appearing in Hot Trends three out of the last four days. People are also turning to search to gear up for the festivities: interest in dress hats has spiked, and searches for [mint juleps] have spiked 4X.
After American Pharoah and Dortmund’s battle for the roses, two other fierce opponents will go nose to nose: the hotly anticipated fight between Floyd Mayweather and Manny Pacquiao takes place Saturday night in Las Vegas. The boxing match is being called the “fight of the century” with a reported $300 million at stake. As people get ready for the fighters to put their gloves on, they’re turning to search to answer questions like “Where can I watch the Mayweather-Pacquiao fight?” and “How much will Mayweather make from the fight?” So far, Mayweather, who is undefeated, is winning the match in search—he’s being searched for more than Pacquiao in all U.S. states except Hawaii.
A cast of characters
The blockbuster “Avengers 2: Age of Ultron” has finally hit theaters, and people are turning to Google to find information about their favorite superheroes and where to see them in theaters. There were more than 500,000 searches for the movie on Thursday, and early box office estimates suggest that fans are putting their money where their searches are. Take a look at the top searched characters from the movie:

Tip of the week
Donning a hat for Derby Day tomorrow? Make sure you’ve got a southern beverage to match. Just ask Google, “how do I make a mint julep?” and you’ll get directions for how to mix up a winner.

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Automotive Marketing News

Ram debuts 2 new ads during Kentucky Derby

Ram debuted two TV ads that highlight female leaders and breaking away from the pack during the Kentucky Derby Saturday.

Renault taps Hollywood star to promote new Espace

Renault is tapping a Hollywood star appeal to boost sales of its new Espace minivan. Actor Kevin Spacey appears in Renault's Europewide marketing campaign for the Espace.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

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