Automotive Digital Marketing ProCom

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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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2701 N. Rainbow Blvd.
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Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Bringing Jaguars Within Reach? (9/3/15)

Jaguar tries lower prices, free maintenance; Benz takes aim at Tesla, Debut set for Model 3; The next VW chairman?; Labor Day bargain buys.

Tesla Model X Coming Sept. 29 (9/3/15)

Tesla Model X coming Sept. 29; Dealer sues Maserati; BMW, Audi, Benz clear hurdle in 'Here' buy; Honda recalls '15 Fit; VW's mini Darth Vader, 4 years later; Safest driving cities.

From Hellcats to Heavy Duty Rams (9/2/15)

Hellcats to Heavy Duty Rams: FCA's 2016 lineup; Ford open to health-care pool; L-R's U.S. diesel debut; Model X decision time; Official Prius teaser.

Aug. U.S. Sales Winners, Losers (9/2/15)

Aug. U.S. sales winners, losers; Luxury win for Lexus; Barra's Volt frustration; New Hyundai, Nissan U.S. sales chiefs; More time to run VW; Oprah gets a car, too; Safest U.S. driving cities.

SAAR Up, Sales Down (9/1/15)

SAAR up, sales down; Hyundai departure; Toledo to keep a Jeep, lose a Jeep; FCA future product; 51 years of Malibus; Inside Infiniti Q30; Z crossover?

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Auto Industry Marketing and Advertising News

GMC doesn't care if it's Mt. McKinley or Denali

Filed under: , , , , ,

GMC likes the free publicity but doesn't plan to change any of its marketing in light of Mt. McKinley becoming Denali.

Continue reading GMC doesn't care if it's Mt. McKinley or Denali

GMC doesn't care if it's Mt. McKinley or Denali originally appeared on Autoblog on Tue, 01 Sep 2015 14:45:00 EST. Please see our terms for use of feeds.

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Recharge Wrap-up: Shell Eco-Marathon 2016, Apple poaches Tesla Autopilot expert

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Apple adds Tesla engineer to its autonomous driving tech team. Salvador Duran joins Trulli Formula E. Shell Eco-Marathon 2016, registrations begin. Fuels America ad targets President Obama on RFS.

Continue reading Recharge Wrap-up: Shell Eco-Marathon 2016, Apple poaches Tesla Autopilot expert

Recharge Wrap-up: Shell Eco-Marathon 2016, Apple poaches Tesla Autopilot expert originally appeared on Autoblog on Mon, 24 Aug 2015 18:28:00 EST. Please see our terms for use of feeds.

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Toyota turns lemonade into hydrogen fuel for Mirai

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The third in Toyota's Fueled by Everything campaign for the Mirai hydrogen fuel cell sedan features Nikki Glaser talking up the energy possibilities in leftover lemonade.

Continue reading Toyota turns lemonade into hydrogen fuel for Mirai

Toyota turns lemonade into hydrogen fuel for Mirai originally appeared on Autoblog on Sun, 23 Aug 2015 09:02:00 EST. Please see our terms for use of feeds.

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Latest ADM Activity - Click "More" at bottom!

clippingpath serviceproviders and Ralph Paglia are now friends
59 minutes ago
Ralph Paglia's 2 blog posts were featured
1 hour ago
Profile IconDee Kron, Danil James, Hugh Peeples and 5 more joined Automotive Digital Marketing ProCom
2 hours ago
Mark Frost's blog post was featured

Blogging for Car Dealers: How to Get Started

Blogging for business is by no means a new phenomenon. It's been talked about for years now, and I'm sure most of you reading this have tried blogging, whether in your free time or for a business.But while the craze around blogging has died down as it becomes more acceptable, there are still plenty of people out there skeptical about blogging and its potential benefits. In this post, I'll…See More
2 hours ago
Mike Gorun's blog post was featured

Is The Way to Loyalty Through Your Customer’s Stomach?

Companies increasingly invent new and creative ways to earn loyalty from their customers. Every year we hear of companies pulling off interesting and creative ways to gain exposure and foster loyalty through acts of kindness, goodwill or just being fun. For the fourth consecutive year, Uber became the ice cream man. It seems that…See More
2 hours ago
Rebecca Kon posted a blog post

Unmasking "Bob" in a Live Chat Conversation

In a recent webinar, “The 4 Best Kept Secrets of Mobile Live Chat Success" Todd Smith, CEO of ActivEngage, tells a story about the large number of shoppers today using chat who give the name "Bob" when they first start a conversation. This is a testament to the fact that most shoppers chat because it’s…See More
5 hours ago
Michael Meyers posted a blog post

A Short Guide to Digital Marketing for Auto Dealers – 4 Essential Steps for Success

Today’s consumers are more modern, digitally-connected and always on-the-go. To target today’s auto shoppers, dealers must also follow suit – which means being on-line and becoming just as digitally connected. And dealers are listening. In fact, according to research by eMarketer, digital spend is on the rise and will only continue to climb over the next 5 years. …See More
8 hours ago
Jeannine Fallon posted a blog post

Are You Selling What Customers Want to Buy?

Here's a great piece our news team at Edmunds.com produced. Does this research change the focus  of your conversations with shoppers?Auto Tech Pile-On Leaves Consumers Turned Off, Study FindsThe "technology arms race" has left four of 10 consumers thinking that automakers are offering too many high-tech features, according to a recent Harris Poll study.Some of this technology was once only available on premium brands like Acura, …See More
11 hours ago
Elina Sivak posted a blog post

Selecting a Catalyst Converter for Your Vehicle

When the time to replace your car’s catalyst converter comes, you usually will have two options: spend a fortune to get a new catalyst converter at the dealership store or you can save a bunch of money and do the job yourself with the aid of an aftermarket replacement. But before you will be in a hurry to the garage, remember one thing – not all catalyst converter replacements are street legal in the country — and another important fact is that they are not so easy to install because of a set…See More
18 hours ago
Mark Frost posted a blog post

Blogging for Car Dealers: How to Get Started

Blogging for business is by no means a new phenomenon. It's been talked about for years now, and I'm sure most of you reading this have tried blogging, whether in your free time or for a business.But while the craze around blogging has died down as it becomes more acceptable, there are still plenty of people out there skeptical about blogging and its potential benefits. In this post, I'll…See More
yesterday
Joseph Little posted a blog post

This Week in Social Media with @seekristintweet

News for the Week of August 31Guest Blogger today: Kristin Huntley, Director of Content and MarketingYou Don’t Have to Be Square!  Thanks Instagram!This week, Instagram announced they are expanding their format to allow for portrait and landscape photos and videos, as well as the traditional square…See More
yesterday
Kris Rosychuk updated their profile
yesterday
Anne Fleming posted a blog post

3 Ways to Ensure Women Shoppers Return to Your Dealership to Buy

Surveys indicate the top reason women do not purchase at a dealership on their first visit is they are still looking. However, only 4 in 10 of those “shoppers” who leave a dealership without buying a car will ever return to the dealership. Given that women shop at 30% more dealerships than men, it is important to create an environment that welcomes a return visit. Here’s how:1. Establish trust and respect. Women place “respect” and “trustworthiness” as the top two reasons to buy from a sales…See More
yesterday
Steven Kruger commented on Steven Kruger's blog post Give a little and get a lot..
"I've spoken to a few of you with the same questions so I'll answer them here: -The cost of the product is $200 per month with the first month free. -Every lead generated by the widget on your site goes directly into your CRM and is not…"
yesterday
Angela Smith posted a blog post

When You Buy Used You Won't Just Be Getting A Great SUV

The Honda Pilot is an affordable, stylish, and useful mid-sized SUV. Its built-in driver assist technology (like cross-traffic monitors and lane departure warnings), roomy cabin space, and 280-HP V6 engine make it an ideal SUV for you and your family, wherever you need to go and whatever you need to store. But when you buy the Pilot second-hand, you’re getting much more than just an amazing vehicle.There are many benefits to using an online second-hand shopping community to aid in your search…See More
yesterday
Jirakee jones posted a blog post

Regular Maintenance and Vehicle Checks that will Extend the Life of your Car

Regular maintenance and vehicle checks are the key to extending the life of your car, and the best place to start is by reading your car's manual.  In it, you will find the manufacturer's recommended maintenance schedule.  Following these recommendations can help you prevent expensive repairs down the road:Avoid cold starts:  When your car is cold, the oil in it is also…See More
yesterday
Mark Konrad Eck commented on David Metter's blog post Mobile Shoppers are Serious. Here's How to Connect With Them.
"All True!"
Tuesday
Mark Konrad Eck liked David Metter's blog post Mobile Shoppers are Serious. Here's How to Connect With Them.
Tuesday
Mark Konrad Eck liked David Metter's blog post Mobile Shoppers are Serious. Here's How to Connect With Them.
Tuesday
Mark Konrad Eck commented on J.D. Rucker's blog post The Most Valuable Lesson I Ever Learned Selling Cars
"I love this! Pass it on and somehow,somewhere,and at sometime it will come back to you!"
Tuesday

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New Data on Consumer Perception Shows Big Change in Rank for Car Dealers

Posted by Ralph Paglia on September 3, 2015 at 6:00pm 0 Comments

Source: Gallup

How Does The Auto Industry Rate When Compared To Other Business Categories For Positive Consumer Perception?

Great News! (for real)

For the past 30+ years I have valiantly stood up for the auto industry as a whole, and car dealers more specifically when it comes to the many disparaging survey results and market research which showed poor results for automotive... Using the BDC standard phone call intro, "I have great news!" may actually be justified in this case. The latest consumer poll…

Continue

Mobile Marketing Ad Spend Now Gets Over 50% Of Digital Budget

Posted by Ralph Paglia on September 2, 2015 at 7:30pm 0 Comments

Continue

Unmasking "Bob" in a Live Chat Conversation

Posted by Rebecca Kon on September 3, 2015 at 2:30pm 0 Comments

In a recent webinar, “The 4 Best Kept Secrets of Mobile Live Chat Success" Todd Smith, CEO of ActivEngage, tells a story about the large number of shoppers today using chat who give the name "Bob" when they first start a conversation. This is a testament to the fact that most shoppers chat because it’s a way to get information without revealing too much about themselves upfront. They want to remain anonymous.

However, a sales rep cannot sell a car to someone who is unwilling to share personal information. You need a lead. A legitimate name, phone number, and email address.

So how does a live chat conversation get a shopper from “Bob” to Robert Smith? How do you turn an anonymous website visitor into a qualified buyer?…

Continue

A Short Guide to Digital Marketing for Auto Dealers – 4 Essential Steps for Success

Posted by Michael Meyers on September 3, 2015 at 11:31am 0 Comments

car social media

Today’s consumers are more modern, digitally-connected and always on-the-go. To target today’s auto shoppers, dealers must also follow suit – which means being on-line and becoming just as digitally connected. And dealers are listening. In fact, according to research by eMarketer, digital spend is on the rise and will only continue to climb over the next 5 years.

automotive digital ad spend

 

According to Google stats, 82% of car buyers are in the market for three months or less will use seven or eight digital sources on average. 

digital ads spend

Here are 4 essential steps to become super savvy at digital marketing and ultimately, drive more cars off your…

Continue

This Week in Social Media with @seekristintweet

Posted by Joseph Little on September 2, 2015 at 1:08pm 0 Comments

News for the Week of August 31

Guest Blogger today: Kristin Huntley, Director of Content and Marketing

You Don’t Have to Be Square!  Thanks Instagram!

This week, Instagram announced they are expanding their format to allow for portrait and landscape photos and videos, as well as the traditional square posts users are accustomed to. Instagram stated that one in five posts shared is not in square format, prompting this update in order to make posting easier and more fun for all users. To maintain its clean grid feel, posts will appear as center-cropped squares. For video formats on Instagram, this newest update allows for an even more cinematic experience than ever before. Dealerships…

Continue

Blogging for Car Dealers: How to Get Started

Posted by Mark Frost on September 2, 2015 at 1:00pm 0 Comments

Blogging for Business

Blogging for business is by no means a new phenomenon. It's been talked about for years now, and I'm sure most of you reading this have tried blogging, whether in your free time or for a business.

But while the craze around blogging has died down as it becomes more acceptable, there are still plenty of people out there skeptical about blogging and its potential benefits. In this post, I'll show you how to get started so you can be on your way to developing a more advanced and successful digital marketing strategy.

Every business's site should have a set of main pages that act as the gatekeepers of information. These offer information about your business, its services, and help assure potential customers that they're choosing the right business based on their…

Continue

Be Your Own Life Coach, Continued-Part 2

Posted by Joseph Little on September 1, 2015 at 12:37pm 0 Comments

What are the ways I sabotage myself? [Getting honest]

Here’s some honest for you. I avoided writing this post because I’ve been going through a lot of change over the past 4 years and I’m tired. I crave the blissful ignorance of imagining I don’t have any major blind spots at the moment. I want to not knowwhat I need to work on for a hot second…but that is not the path I’ve committed myself to, and it’s not the path to growth or success. I’m all in on becoming the best version of myself and there’s no turning back. So who’s with me?  Let’s get started.

Ch-ch-ch-Changes

I said it in my session, and I will say it again…there is only one thing every woman who wants to be successful must fully commit herself to, and that is embracing change. Change is really the only constant in life. And change requires focused mental,…

Continue

Is The Way to Loyalty Through Your Customer’s Stomach?

Posted by Mike Gorun on September 1, 2015 at 5:30am 0 Comments

Companies increasingly invent new and creative ways to earn loyalty from their customers. Every year we hear of companies pulling off interesting and creative ways to gain exposure and foster loyalty through acts of kindness, goodwill or just being fun. For the fourth consecutive year, Uber became the ice cream man. It seems that every year for the past four years, Uber holds what it calls an “ice cream social.” On this day, the Uber app opens up a new feature - rather than simply being able to choose which type of Uber you want, on that day you can order up some ice cream. For $25, Uber will send one of its drivers to your house, workplace or wherever you wish and hand deliver five ice cream treats in a goodie bag all from an “Uber Ice Cream” branded vehicle. Needless to say, people went crazy…

Continue

Is your dealership a PowerDealer? You should be. Here's why:

Posted by Thomas Morris on August 30, 2015 at 5:30am 0 Comments

What is PowerDealer?

In addition to being where I work, PowerDealer is an app that is best described as Web-based dealer management software that provides car dealers with access to their own dealership's retail transaction data, alongside those same data points aggregated from over 11,000 dealerships in North America.

Besides your own dealership, or your dealer group's multiple roof-tops, car dealers and authorized managers can see how their store compares with other dealerships by franchise. The performance metric comparisons provided by the PowerDealer dashboard are the single most accurate management performance benchmarks in the auto industry. They are based on more than 117 million new and used vehicle sales, with the numbers and data points…

Continue

Mobile Marketing Mysteries Solved

Posted by Joseph Little on August 31, 2015 at 2:26pm 0 Comments

Defining and Attracting Your Mobile Consumer

More people in the world own smartphones than toothbrushes, so if your dealership isn’t already taking notice of the impact mobile marketing has on today’s shoppers, it’s time to sharpen the focus and zero in on how technology and convenience are changing the way consumers are shopping.  Businesses across the globe know that adapting and changing along with consumers is key when it comes to being successful, and everyone knows that today’s market is fast-moving and continually changing.  In order to compete and grab the attention of potential customers, you’ll need to reach them where they are shopping and researching—and the statistics tell us shoppers are increasingly using their mobile devices to help…

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Automotive Marketing and Car Dealer News from AutoBlog

GMC doesn't care if it's Mt. McKinley or Denali

Filed under: , , , , ,

GMC likes the free publicity but doesn't plan to change any of its marketing in light of Mt. McKinley becoming Denali.

Continue reading GMC doesn't care if it's Mt. McKinley or Denali

GMC doesn't care if it's Mt. McKinley or Denali originally appeared on Autoblog on Tue, 01 Sep 2015 14:45:00 EST. Please see our terms for use of feeds.

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ADM Professional Community Blogroll:
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J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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