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Ralph Paglia
Editor-in-Chief
David Johnson
Editor, Social Media
Dan Weik
Editor, Reputation Management
Dr. Elizabeth Archuleta
Voice of the Female Car Buyer
Tom Gorham
Editor, From The Trenches
Richard Bustillo
Editor, General Manager's Perspective
Ken Beam
Editor, Vehicle Presentation Videos
J.D. Rucker
Editor, Social Media SEO
Automotive Social Media Marketing Links and Connections
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Automotive Digital Marketing Videos
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Barra to Lead Elite Club (12/11/13)
GM will be largest Fortune 500 company with female CEO; BMW N.A. expansion?; Holden move puts heat on Toyota. Barra Shatters 'Glass Ceiling' (12/10/13)
Akerson's successor has deep GM roots; new roles for Ammann, Reuss; plus, finalists for N.A. Car and Truck of the Year. A New Era For GM (12/10/13)
Treasury's exit may aid sales, image, exec says; study finds 8-to-1 gain from auto rescues; Volvo goes for emotional appeal. Kia's Soul-Selling Sprint (12/5/13)
Bonus-seeking dealers got one day to book sales; Audi crossover concept; GM 'insourcing' call centers; Nissan taxi promo. Buying Car With 'Bitcoins' (12/9/13)
Dealer accepts digital currency for used Tesla; Hyundai ends policy requiring arbitration of warranty disputes; GM's right-side plight. String Automotive Provides the Auto Industry's Exclusive Google Analytics Certified Dealer Websites
Top 5 Most Popular Automotive Marketing Videos of Past 30 Days
2. 2014 VW Jetta Union Co. NJ 07083 - Watch This BEFORE You Buy One!
Added by Ken Beam on December 5, 2013
3. Houston Auto Leasing | Lease vs Buy? | Lease Deals in Houston, Texas
Added by Manny Luna on December 4, 2013
5. 2014 VW EOS Union Co. NJ 07083 - WAIT! Click This BEFORE You Buy One!
Added by Ken Beam on December 3, 2013
Top 5 Automotive Marketing Forum Discussions - 30 Days
1. The BEST Dealership Web Sites? How do you know which ideas are BEST?
Posted by Tom Vann on December 1, 2013
3. Can someone explain to me the rationale behind the several websites offered by TK Carsites?
Posted by Kilane Horn on November 16, 2013
Wards Auto Dealer News
Supply Chain Management: What You Don't See Can Hurt You
This whitepaper explains the importance of social media as a tool to build business relationships and the advantages it offers dealers
Canada Truck Sales by Company by GVW, November 2013
Canada truck sales by company, brand, and weight class for November 2013.
U.S. Truck Sales by Company by GVW, November 2013
U.S. truck sales by company, brand, and weight class for November 2013. Includes Class 1 and 2 sales by body style and brand.
U.S. SAAR History by Month, 1980-current
U.S. vehicle sales SAAR (seasonally adjusted annual rates) by vehicle type and source by month for 1980-current.
Sheboygan Cadillac prepares for arrival of Cadillac ELR
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Top 20 ADM Professional Community Content Posts of Past 7 Days
Top 5 Most Popular Automotive Marketing Photos of Past Month
Google Says to do what?
by Manny Luna Google Says to do what?
Source:http://www.seroundtable.com/ Getting Google Certified to become a Partner Doesn't Make Anyone a Internet Marketing Expert
by Manny Luna Getting Google Certified to become a Partner Doesn't Make Anyone a Internet Marketing Expert vuboy
by Paul Rushing Houston TX / Clear Lake TX Bad Credit Car Loans | Auto Financing - Car & Auto Loans
by Manny Luna https://www.dealercreditapp.com/?vid=12657942
Call Now (281) 907-9158
Houston TX / Clear Lake TX Bad Credit Car Loans | Auto Financing - Car & Auto Loans
Buying a new or used car or refinancing an existing car loan? Find out how our car and auto loan financing services can help steer you in the right direction.
PICK UP THE PHONE NOW to schedule your test drive! We Finance All Types of Credit!(281) 907-9158 The Real Hard Facts About SEO
by Manny Luna Statistics can be a wonderful thing. They can show us information that can guide our decisions and bring us to see things in better focus. They can distract us, taking us down an incorrect path based upon lack of understanding. They can entertain us.- J.D. Rucker
Click Here to see Just the Facts and source... About Internet Marketing [Infographic]http://ning.it/1cxEZBl Automotive Marketing Community Professionals
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Latest ADM Activity - Click "More" at bottom!
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Alexander Lau is now friends with Gayle Rogers, Tom LaPointe / CarChat24, Brian Bennington and James Klaus more
Gayle Rogers commented on Chris Hill's blog post Google’s Impact on Automotive's Search Is Going To Change Drastically"Chris,
Nice post. Good info.
Manny and Alexander have both made good points as well (I especially agree about Google Cars).
Respectfully, I don't agree with all of it.
How's that for mediation? ;)
IMHO:
Don't…"
Alexander Lau commented on Erin Ryan's blog post Facebook Adds More Accuracy to its Power Editor when Creating a Facebook Ad"I've used both, as well as promoted posts. Make no mistake, PowerEditor is a GREAT idea in theory, but having imported nearly 100,000 contacts into it, the conversion rate has been dismal. Facebook ads as well, minimal success. :-)"
Alexander Lau commented on Chris Hill's blog post Google’s Impact on Automotive's Search Is Going To Change Drastically"Very good point Manny, as I've seen you point out in previous threads. ~40% of people use Bing and Yahoo, according to "experts." That's a huge number. Actually, there is proof that Bing converts better for the car world. "
Manny Luna commented on Chris Hill's blog post Google’s Impact on Automotive's Search Is Going To Change Drastically"Chris Hill , great article!
Time will tell if the Google Car World will be the star ship enterprise, as of right now the dealers best ROI is straight up onsite and offsite custom SEO. Custom Video Micro Blogging is also a great ROI for…"
Josh Vajda posted a videoTwo Must Have Videos in Your 2014 Marketing Plan
Josh Vajda, Director of Inside Sales with www.autousadealers.com shares two types of videos for your 2014 marketing plan that are guaranteed to get your deal...
Erin Ryan commented on Erin Ryan's blog post Facebook Adds More Accuracy to its Power Editor when Creating a Facebook Ad"Alexander have you used Facebook Ads in just Ads Manager? I recommend that over Power Editor since its platform is clunky. I also know that FB Ads are effective and there are various ways of using them besides Facebook Editor."
Manny Luna commented on Chris Hill's blog post Google’s Impact on Automotive's Search Is Going To Change Drastically"Stop Worrying About Future Google Algorithm Updates
There's been a lot of talk and articles published in the last year regarding Google's aggressive introduction of ongoing algorithm updates which, for many SEOs and marketers, has…"
Alexander Lau commented on Chris Hill's blog post Google’s Impact on Automotive's Search Is Going To Change Drastically"Those are real metrics for an extremely successful dealerships in Pittsburgh. LMAO! Yes, it's not worth fighting on the Internet, but truth be told, you're really not informing us, countless articles have been done here on this,…"
Chris Hill commented on Chris Hill's blog post Google’s Impact on Automotive's Search Is Going To Change Drastically"I didn't turn it into a marketing opportunity you made it one. I'm not going to go back and forth when this is the response I get. I wanted to hear your social relevancy strategy not see your demo accounts screen shots in less developed…"
Alexander Lau commented on Erin Ryan's blog post Facebook Adds More Accuracy to its Power Editor when Creating a Facebook Ad"PowerEditor sucks. Yes clunky, but half of the time it fails to match up contacts the way it should, which is a failure in my book. In other words, Facebook ads suck. :-)"
Alexander Lau commented on Chris Hill's blog post Google’s Impact on Automotive's Search Is Going To Change Drastically"Thanks! Essentially, you've turned this thread into a marketing opportunity for me. I've worked for and currently contract with many dealerships. The dealerships I work for ARE indeed prepared and I go to bat for them in each thread…"
Chris Hill commented on Chris Hill's blog post Google’s Impact on Automotive's Search Is Going To Change Drastically"I'm not referring to the people in this thread when I write articles. I'm not out to tell profesisonals how to think or act. Maybe you're taking my writing as telling you what to do. Obviously you can do whatever you want. I'm…"
Erin Ryan commented on Erin Ryan's blog post Facebook Adds More Accuracy to its Power Editor when Creating a Facebook Ad"Power Editor is very clunky and Facebook needs to work on that, but you don't just need to use this tool for conversion alone. We certainly agree that the right strategy needs to be in place. Working in conjunction with SEO tactics and…"
Chris Hill commented on Chris Hill's blog post Google’s Impact on Automotive's Search Is Going To Change Drastically"Alexander,
You need to get out in the dealership world more if you think most are prepared. A huge majority of dealerships out there couldn't be anymore clueless on how to be socially relevant. In fact, I'd love to hear your success…"
Alexander Lau commented on Chris Hill's blog post Google’s Impact on Automotive's Search Is Going To Change Drastically"I saw you had posted something, but then had deleted it. You should re-post it. I don't work for a dealership, but I did for years. I was referring to the respondents in this thread."
Mark Tewart posted a blog postYou Are the CEO
Are you the CEO of your company? If you’re a sales person, and you answered no to this question, think again. To be successful you must have a CEO mentality. All successful sales people view themselves as a business within a business. Never forget that the company you work for writes and signs your check, but you fill in the numbers. Always take responsibility for everything. You are the CEO. What does a CEO do?First of all, a CEO designs a marketing strategy. How do you get your business?…See More
Dawn McCauley commented on Chris Hill's blog post Google’s Impact on Automotive's Search Is Going To Change Drastically"Google Plus Local How To's
Google+ Local is a confusing animal for ALL my dealers/clients but it is such an important place to understand and utilize fully because that is where the majority of searchers are! One thing I always tell my…"
Alexander Lau commented on Chris Hill's blog post Google’s Impact on Automotive's Search Is Going To Change Drastically"What do you mean "catch up?"
You're assuming that we're not prepared...!? What you're stating has been regurgitated hundreds of times in these waters. Additionally, very few of the respondents are unprepared.
Manny is right…"
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2015 Ford Mustang Reveal, Questions, Expectations, Pictures and More!
Started by Jonathan Morales in AUTO INDUSTRY NEWS - Discussions about Auto Industry, including dealerships, car companies and government, but not about suppliers (see cetegory). Last reply by Jonathan Morales 15 hours ago. 5 Replies 0 Likes
I NEED A GOOD MITSUBISHI LEAD PROVIDER
Started by John Iorio in Uncategorized or Does Not Fit Into Any Pre-Defined Category. Last reply by Darial Clewis yesterday. 2 Replies 1 Like
Can someone explain to me the rationale behind the several websites offered by TK Carsites?
Started by Kilane Horn in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices. Last reply by Timothy Martell on Thursday. 8 Replies 0 Likes
Craigslist Now Charging $5. How will this affects you?
Started by Michael Badders in INVENTORY MERCHANDISING - Vehicle Listing Sites, Inventory Management, Data Services and Related Topics about optimizing results from vehicle inventory marketing partners. Last reply by Michael Badders Nov 26. 3 Replies 0 Likes
Craigslist webinar Q&A. What the changes mean to your dealership marketing.
Started by Michael Badders in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic. Last reply by Michael Badders Nov 26. 1 Reply 0 Likes
AutoMax Recruiter/ Trainers Needed Now
Started by Craig Lockerd in HELP WANTED - Human Resources, Job Postings, Career Management, Recruiting and Hiring, Positions Sought, Pay Plans, Anything Hiring or Career Related. Last reply by Craig Lockerd Nov 21. 1 Reply 1 Like
Capturing customers on video
Started by Nate Wiener in VIDEO - Multimedia and Video Marketing Related Discussions, including Video SEO, YouTube, Video Email, etc.. Last reply by Manny Luna Nov 19. 2 Replies 0 Likes
My Dealership took over Google with YouTube!
Started by Brian Mello in VIDEO - Multimedia and Video Marketing Related Discussions, including Video SEO, YouTube, Video Email, etc.. Last reply by Brian Mello Nov 19. 7 Replies 1 Like
Automotive Advertising Explained by Borrell Associates - Endorsed by the ADM Professional Community for Research Excellence - No Fees Have Been Paid
ADM Blog Posts
Google’s Impact on Automotive's Search Is Going To Change Drastically
Posted by Chris Hill on December 10, 2013 at 6:00pm 17 Comments 6 Likes
Google’s Impact on Automotive's Search Is Going To Change Drastically
Will You Prepare or Play Catch Up? (Part 1)…
The True Cost of Doing SEO, or Not
Posted by Michael Cirillo on December 10, 2013 at 2:06pm 0 Comments 1 Like
There is one simple truth that must be recognized by all dealers. That is that the Internet plays a major role in how today’s automotive consumers research and purchase vehicles. Never before in the history of auto sales has there been a faster, more efficient way to get your brand in…
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Wearable Tech Accelerates Into The Auto Industry
Posted by Josh Knutson on December 10, 2013 at 9:31am 0 Comments 0 Likes
Wearable Tech Accelerates Into The Auto Industry
From glasses, to watches to clothing, wearable technology is the next wave of our digital world interweaving with our automotive lives.
Technology truly succeeds when it helps us make a process or way of life more productive and beneficial and the future holds a huge market…
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Be Your Own Customer
Posted by Al Mosher on December 10, 2013 at 6:19am 0 Comments 0 Likes
How easy is it to do business with your business? How easy is it to get help? …resolve a problem? …answer a question? The answer to those questions is probably that you don’t know because you’ve never tried to do any of those things.
Want a real report card on how your staff is doing? Try being your own…
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Google Updates PageRank
Posted by Timothy Martell on December 9, 2013 at 5:30pm 2 Comments 1 Like
It seemed that Google had all but given up on keeping PageRank up to date.
In the past year, it had only been updated a single time, back in February of 2013. Well, the long PageRank drought it now over, because as an early Christmas present, Google has updated PageRank across the web. Let's take a look at how the new PageRank landscape…
Continue Google +Post Ads Take the Social Network Out Onto the Web
Posted by J.D. Rucker on December 9, 2013 at 2:54pm 2 Comments 1 Like
Live Chat lets you HOLD THEIR HAND while they shop
Posted by Tom LaPointe / CarChat24 on December 9, 2013 at 11:00am 0 Comments 1 Like
What if shoppers walked onto your lot and asked you to hold their hand through the car buying process? Wouldn’t that make things easier? It would certainly be easier than getting by the 'just shopping' and 'no thank you for help' responses. You could direct them through your business, show them the inventory that interests them most, schedule a service appointment, or address any…
First Peek at Advertising on Instagram
Posted by Paul Potratz on December 9, 2013 at 8:50am 0 Comments 0 Likes
On October 24, 2013, Instagram announced that they would become the next social media giant to offer up advertising space on their mobile platform. From the consumer’s perspective, it’s easy to understand the resentment towards the announcement. One of the biggest perks of the platform was that users could…
Continue Vendors Need To Connect On The Ground Level
Posted by Chris Hill on December 3, 2013 at 7:30pm 5 Comments 4 Likes
As I think about the sheer lack of training that exists in the car industry today.
I find myself disgusted by the lack of expectations dealers have for their…
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Is Your E-Commerce Dept. Truly Making Enough Phone Calls
Posted by J.R. Batchelor on December 7, 2013 at 5:17pm 0 Comments 0 Likes
As I was talking strategy with a good friend of mine who is a GM of two rooftops we got into a discussion about which strategy is most effective in the automotive internet sales world i.e. coordinators vs. floor sales people making the calls.
We all know that the hardest part in the…
ContinueAutomotive Marketing and Car Dealer News from AutoBlog
Owner Of Car Flipped During University Celebration Receives Donations
Filed under: Weird Car News
A senior at Michigan State received an outpouring of support after his car became a casualty of celebrations that devolved into riots last weekend.A senior at Michigan State received an outpouring of support after his car became a casualty of celebrations that devolved into riots last weekend.Steven Ripley's car was flipped by rowdy crowds celebrating their college's Big Ten Championship victory over Ohio State University. Ripley told The State News the cost of repairing his car, which ended up on its hood, ended up being greater than the car's worth.
Fellow Spartan Karen Woods felt she needed to do something to regain her alma mater's good name while helping an innocent bystander. She set up a page with the crowd-funding site GoFundMe to help replace Ripley's totaled car.
"Acts like these make people look down on our university, our fans and our students," Woods wrote on her page 'Spartans Stand Together.' Spartans agree with her. At the moment the page has drawn $6,418 in donations, twice the stated goal of $3,000.
This isn't the first time Lansing police have donned riot gear after a Michigan State sports victory. MSU's bad reputation for destructive celebrations goes back to the late 1990s. According to Deadline Detroit, at least 57 fires were set and 15 people were arrested after the Spartans beat the Buckeyes 34 - 24.
Social Media Marketing Data and Facts for 2013
Google Blog Articles, News and More
New Google Sheets: faster, more powerful, and works offline
Whether you’re crunching big data or tracking your family budget, you don’t want to waste time waiting for files to load or re-doing edits that were lost because your Internet connection dropped. You can now get more done by switching to the new version of Google Sheets. It’s faster, supports larger spreadsheets, has a number of new features, and works offline.Bigger, faster spreadsheets
The new Sheets supports millions of cells and kicks many of the old size and complexity limits to the curb. Scrolling, loading and calculation are all snappier, even in more complex spreadsheets.
New features based on your feedback and requests
Filter views is a new feature unique to Google Sheets that lets you quickly name, save and share different views of your data. This comes in handy when you’re collaborating so you can sort a spreadsheet without affecting how others see it.
No Internet connection? Work offline with Chrome
You shouldn’t have to think about whether you have a WiFi connection when you want to work. So just like Google Docs and Slides, you can now make edits to Sheets offline. When you reconnect to the Internet, your edits will automatically sync. If you've edited Docs or Slides offline in the past, then you’re already set up to edit Sheets offline. If not, follow these one-time instructions for setting up offline in Chrome.
Ready to try it out?
Turn on the new Sheets by checking the “Try the new Google Sheets” box in Google Drive settings. From then on, all new spreadsheets you create will work offline and include these new features. We’ll be adding a small list of missing features in the coming months, so if you rely on any of them, you may want to wait a little longer before opting in.
We hope you enjoy these and the many other updates that come along with the new Google Sheets, including colored sheet tabs, custom number formatting, paste transpose and more. Let us know what you think on our Google+ page!
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Finding $500,000 of Additional Gross Profit in Your Used Car Department
December 12, 2013 from 8am to 5pm – Indianapolis, IN
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FREE WEBINAR: How to Become a ROCKSTAR Salesperson
December 12, 2013 from 12pm to 1pm – http://www.dealeron.com/webinar/events/how-to-become-a-rockstar-salesperson/
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Free Webinar: Reputation Marketing: Don’t Let a Good Review Go to Waste
December 12, 2013 from 1pm to 2:30pm – https://www4.gotomeeting.com/register/8769
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FREE WEBINAR: Killer SEO Strategies for 2014 - How to WIN on Google
December 19, 2013 from 12pm to 1pm – http://www.dealeron.com/webinar/events/killer-seo-strategies-for-2014/
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National Hiring Event
December 20, 2013 all day – Cincinnati, OH
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FREE Webinar: Unleashing the Power of YouTube and Video to Sell More Cars
January 16, 2014 from 12pm to 1pm – http://www.dealeron.com/webinar/events/unleashing-the-power-of-youtube-and-video-to-sell-more-cars/
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Edmunds AutoObserver
Auto Safety Coverage Moves to Edmunds.com
Thank you for your interest in Edmunds.com's coverage and analysis of automotive safety. AutoObserver.com is being integrated into a new area of Edmunds.com. Car safety information now can be found at http://www.edmunds.com/car-safety/. To stay connected via social media as...Car Technology News Moves to Edmunds.com
Thank you for your interest in Edmunds.com's coverage and analysis of automotive technology. AutoObserver.com is being integrated into a new area of Edmunds.com. Coverage of car technology now can be found at http://www.edmunds.com/car-technology/. To stay connected via social media...Automotive Green Coverage Moves to Edmunds.com
Thank you for your interest in Edmunds.com's coverage and analysis of green issues related to the auto industry. AutoObserver.com is being integrated into a new area of Edmunds.com. Green coverage now can be found at http://www.edmunds.com/fuel-economy/. To stay connected...Automaker News Moves to Edmunds.com
Thank you for your interest in Edmunds.com's coverage and analysis of carmakers. AutoObserver.com is being integrated into a new area of Edmunds.com. Coverage of carmakers now can be found at http://www.edmunds.com/industry-center/. To stay connected via social media as well,...Auto Industry Commentary Moves to Edmunds.com
Thank you for your interest in Edmunds.com's commentary on the automotive industry. AutoObserver.com is being integrated into a new area of Edmunds.com. Commentary now can be found at http://www.edmunds.com/industry-center/commentary/. To stay connected via social media as well, please follow...Google Automotive Network Targeted Placement Ads
Headlight Blog Automotive Insights from Razorfish
Three trends influencing the U.S. domestic auto market recovery
As the U.S. economic environment continues to improve and consumers emerge out of the recent period of uncertainty, there are multiple underlying trends automotive companies are facing and should continue to address. U.S. automotive executives should heed the wisdom of Andy Grove, Intel co-founder and former chairman: “Business success contains the seeds of its own [...]Brave new vehicles
Headlightblog.com interviews Dr. Ralf Herrtwich, head of Group Research & Advanced Engineering Driver Assistance and Chassis Systems at Mercedes-Benz, about the future of autonomous cars. In May 2010 Mercedes-Benz released video and images of its “automated driving” system tests. This test vehicle has a roof-mounted GPS antenna that sends the vehicle’s position data to a [...]Forget mobile — think multiscreen
This post was excerpted from the Razorfish Outlook Report, Vol. 10. It has been modified in part to make it more relevant for the Headlightblog.com audience. As is the case with many new technologies, consumers are moving faster than brands. They’re already using smartphones and tablet devices in front of the TV to communicate with [...]Charity: water’s drill rig will tweet and let you track donations by GPS
Every dollar that Charity: water raises in September will directly fund the new rig (all financial support for staff comes from other sources). And in case you want proof, the non-profit will be tracking the rig with GPS.Defining Engagement Elements: What’s important to consumers when they reach out to your brand
This post was extracted from Liminal, 2011 Razorfish Customer Engagement Report which was recently released by Razorfish. It has been modified in part to make it more relevant for the Headlightblog.com audience. In December 2008 Samir Balwani wrote a blog post about how Scott Monty, the head of social media for Ford Motor Company, stopped [...]J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives
Even used-vehicle buyers are going online
This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009. The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work. One is the poor […]Automotive iPad apps
This week I decided to check out automotive iPad apps. These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots. They’re quick, which is probably why three OEM iPad apps incorporate them. They’re also dirty – pretty […]Some reliability perceptions are changing (and that’s not a good thing for Toyota)
It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable. Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability. As illustrated below, these […]The Future of Satellite Radio
As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]Bringing in younger buyers
The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment. This shift has impacted almost every automotive brand, including […]Music
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