Professional Community for Car Dealers, Automotive Marketers and Sales Managers
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Posted by Helen Smith on March 31, 2014
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Started by Kim Essenmacher in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices. Last reply by Alexander Lau yesterday. 8 Replies 0 Likes
Started by Mike Elliott in Uncategorized or Does Not Fit Into Any Pre-Defined Category. Last reply by samauden Dec 16. 1 Reply 0 Likes
Started by Mike Elliott in Uncategorized or Does Not Fit Into Any Pre-Defined Category Dec 15. 0 Replies 0 Likes
Started by Helen Smith in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic. Last reply by Ron Carson Dec 15. 22 Replies 0 Likes
Started by Mike Elliott in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC). Last reply by Markelle Harden Nov 29. 5 Replies 1 Like
Started by Jeff Larsen in TOOLS, FILES and TEMPLATE RESOURCES - Share Your Files, Apps, Spreadsheets, Email Templates, Phone Scripts, Letters, Tracking Tools, Links, etc.. Last reply by Markelle Harden Nov 24. 1 Reply 0 Likes
2014 was an incredible year for the car business. We saw sales for most brands going up, technological advancements that give even more hope for sales in the future, and shifts in the way that dealers market and sell their cars.
We've also seen something that may be going under the radar. As I've mentioned before, texting is starting to supersede phone calls as a preferred method of communication for people across North America. This is potentially bad for car dealers since much of our business is driven by either phone pops or form leads, but those who are embracing chat are seeing increases in leads above and beyond the pace of the industry's growth.
This is one of several reasons that we believe…Continue
In yet another move by LinkedIn to create a more engaging user experience, the company has decided to penalize any users of the InMail feature that send mail that is irrelevant to the recipient. As LinkedIn cannot read the messages, it had to formulate a way to determine which messages are more likely irrelevant – namely those which receive no replies. LinkedIn used to offer a “guaranteed reply” for its InMail. If the message recipient failed to reply, your account was credited back. In a complete reversal, LinkedIn has now decided those InMail messages which receive no reply are likely to be irrelevant. InMail credits are now returned when your message IS replied to. They are not returned when your message goes unanswered -- the…Continue
|by Bill Cress, Performance Improvement Consultant|
According to the Movable Ink US Consumer Device Preference Report: Q1 2014, as of April, 2014, 47.2% of all emails are read on a smartphone and 18.5% are read on a tablet. In other words, about 66% of emails are read on a mobile device. What this means for car dealers is quite simple. The email you just sent was probably not viewed on a PC or laptop--- it was probably read on a mobile device.
With that in mind, there are some questions you need to ask yourself about your current email…Continue
Automotive marketing as we know it has changed. The Internet now forces dealerships to have an online presence and build relationships with consumers in the digital world. Why? Because the modern shopper expects it.
Consumer research is no longer solely accessible via phone calls and drive-bys. Now, your prospective customers are looking for information on your website -- and using live chat to get their answers.
We often talk about live chat as a great lead generation tool for dealerships. However, it’s important to keep in mind that one of the biggest benefits of having live chat on your website is that chat conversations can improve the consumer experience.
Giving your website visitors…Continue
The Holiday Cheer Is On Us
The holiday season can be a stressful time a year both personally and professionally. We want to give you the opportunity to share a few laughs in an effort to help minimize some of that stress.
On this week’s Think Tank Tuesday, enjoy "The 12 Days of Potratz" as our way of saying ‘Thank You’ for being such loyal subscribers and for always tuning in to our weekly video series.
To promote their brand this holiday season, Honda is pulling out all of the stops by incorporating just about every feeling and sentiment it can into a series of commercials featuring toys. Consider their “Happy Honda Days” commercials that published around Thanksgiving. Every one of them featured a toy covering many demographics – including He-Man & Skeletor, Stretch Armstrong, Strawberry Shortcake, G.I. Joe, Jem and even Little People. These commercials were designed to evoke a feeling of excitement and nostalgia that, they hoped, would then be associated with Honda vehicle -- and Honda isn’t afraid to tell consumers that is exactly what they’re up to.
Take a look at this commercial featuring He-Man’s arch enemy, Skeletor, which…Continue
Get Famous How To Get Major Network News Media
Citations For Authority for Your Automotive Dealership and Outsell Your Competition
savvy business owners know that news media
feature coverage with citations will bring them
more buying customers and it always will!”
Have you ever received an email from a company, liked what that email had to say, clicked a link to a website for more information, only to be sent to a website with absolutely no relevance to what you were interested in from the email?
I know I have. After clicking around for a while, hoping to find what you’re looking for, you’ll typically give up and move on to more important things. From a marketing perspective, this is no good.
We’re always trying to reduce the amount of time and effort required for customers to respond to the marketing campaigns we send. One of our main focuses is on reducing the number of clicks, the number of keyboard keystrokes and the number of digits to press into a phone needed to generate a customer response.
Dedicated landing pages and clean customized forms accomplish all…Continue
Just like in the blockbuster series “The Lord of the Rings”, the Eye of Mordor is always open. Until now, its focus has been on larger battles and more interesting things. Then a Hobbit found a golden ring and slipped it on his finger. And the Eye started paying attention to this little being that had avoided the Eye’s gaze… until now.
The intersection of advertising, marketing, and compliance is not easy to navigate. It seems as if each week, rulings are being rendered from one of the myriad of regulatory bodies making it more difficult for dealers to know what they should – and should not – be doing in regards to social media in order to stay compliant. In an effort to bring clarity to an increasingly confusing and misunderstood topic, I sat down with Jim…
AutoTrader will begin integrating consumer-generated ratings and reviews from DealerRater into its dealer profile pages starting this month. AutoTrader.com will also introduce a “Rate & Review This Dealer” button which will take consumers to the DealerRater page for that store.
We say: This shift will add to visibility for dealerships’ DealerRater reviews, but a balanced review distribution on leading sites is still key to successful online reputation. 3 Birds Loyalty & Engagement solutions can help ensure an evenly…Continue