Automotive Digital Marketing

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

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Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Automotive Marketing Community Professionals

Latest ADM Activity - Click "More" at bottom!


VendorColin Forrest posted a discussion

Understanding Customer Intent

Understanding customer intent has traditionally been separated into three main categories of internet searches, NIT- Navigational, Informational, and Transactional. For many automotive dealers, as sales commonly occur in brick-and-mortar showrooms, it may be difficult for such companies to understand what they can do to improve their online visibility so that it has tangible knock-on benefits to their company, such as increased sales. Utilising the NIT categorization, automotive dealers may…See More
12 hours ago
0 Comments

DealerBill Wittenmyer posted a video

Freebie Fridays Loyalty

In this Freebie Friday Quick Tip, ELEAD1ONE Partner Bill Wittenmyer shares tips for building and fostering an atmosphere of loyalty within automotive dealers...
12 hours ago
0 Comments
Ralph Paglia posted a blog post

Turn Negative Customer Reviews Into Positive Marketing Opportunities

How to Respond to a Negative Online ReviewsAs a car dealer or dealership manager, you’re no stranger to the concept of negative reviews. A negative review can happen regardless of the quality of your team's work or how many people love your business. A negative review may not seem like a big deal, especially if most of your customer feedback is…See More
12 hours ago
0 Comments

VendorJosh Blick posted a blog post

The Importance of Acting on Data in the Wake of Irma and Harvey

The recent devastation caused by Hurricane Harvey and Hurricane Irma is horrifying in terms of lives lost, lives affected, and the billions of dollars in property damage. If there is any silver lining to be found, it is only that things could have been much worse if not for residents taking action on data-driven early warning…See More
13 hours ago
0 Comments
Susan Daigle posted a discussion

Why is it important to differentiate between mobile and desktop in SEO?

Distinguishing clearly between the mobile platform and the desktop platform is of paramount importance when it comes to search engine optimization. More specifically, mobile platform has not just influenced the way businesses used to represent themselves over the internet but, it has entirely changed the concept of online branding. Now SEO experts put greater attention to the area of content that fits best when it comes to reading it on mobile devices.Moreover, it has been also observed that…See More
13 hours ago
0 Comments
Profile IconJT Tree Service Orange County, Zachary Caronongan, online malta and 7 more joined Automotive Digital Marketing
13 hours ago

DealerDeepika Singh posted a blog post

Problems of Improper Windshield Placement

The windshield is arguably the most important part of your vehicle. They are one of the foremost components of a car when it comes to safety. Not only do they protect the passengers from undesirable objects and aid visibility, but they are fundamental in protection against theft and robberies as well. Place one improperly and their purpose it lost.Therefore, the car front glass price is insignificant with regard to the safety of your car and the passengers. It is majorly responsible for…See More
14 hours ago
0 Comments
Jonathan Morales posted a blog post

Tonneau Covers, Lift Kits, Exhaust Systems, Off-Road Bumpers - We can help you!

Hope you have all been doing well. I've been away for awhile growing our new business of automotive performance and exterior styling parts. - Just Bolt-Ons.We've realized how many dealerships and local auto shops spend time looking for parts for their customers on Amazon or eBay. We would like to save you time and more money by shopping directly with us!With more than 8 warehouses across the United States, I know working together…See More
Thursday
0 Comments
Jonathan Morales is now friends with Ken Beam, Kimberly Tucker and Michael Stejskal

Dealer
Vendor
Thursday

InfluencerTimothy Martell's blog post was featured

Is Dealer.com Corrupting Your Data?

UPDATE 2:59PM: DRIVINGSALES HAS REPOSTED THE ARTICLE ON THEIR SITE, WITH APOLOGIES.UPDATE 12:55PM: THIS WAS ORIGINALLY POSTED ON DRIVINGSALES.COM BUT THEY HAVE REMOVED THE ARTICLE. ONE HAS TO ASK WHY A SITE DEDICATED TO INFORMING DEALERS WOULD WANT TO KEEP THEM IN THE DARK. IS DRIVINGSALES #FAKENEWS?12:23PM EDT, LATEST…See More
Wednesday
0 Comments

InfluencerTimothy Martell liked Timothy Martell's blog post Is Dealer.com Corrupting Your Data?
Wednesday

InfluencerTimothy Martell posted a blog post

Is Dealer.com Corrupting Your Data?

UPDATE 2:59PM: DRIVINGSALES HAS REPOSTED THE ARTICLE ON THEIR SITE, WITH APOLOGIES.UPDATE 12:55PM: THIS WAS ORIGINALLY POSTED ON DRIVINGSALES.COM BUT THEY HAVE REMOVED THE ARTICLE. ONE HAS TO ASK WHY A SITE DEDICATED TO INFORMING DEALERS WOULD WANT TO KEEP THEM IN THE DARK. IS DRIVINGSALES #FAKENEWS?12:23PM EDT, LATEST…See More
Wednesday
0 Comments

DealerBryan Wernick updated their profile
Wednesday

InfluencerJohn Sternal posted a blog post

Jumpstart Automotive Media Path to Purchase Report: Luxury Sport and Coupe Segments Showing Growth in Shopper Interest with a Spotlight on Toyota

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly share of shopper interest data. The report reveals that shoppers have recently shown more interest in segments such as Luxury Sport, Coupe, Luxury Sport Sedan, and Large SUVs.Between July and August, shopper interest in the Luxury Sport segment grew 28%; the Coupe segment grew 15%; Luxury Sport Sedan grew 14%; and the Large SUV segment grew 12%. So far this year, shopper interest…See More
Tuesday
0 Comments

VendorUtsav Patel joined Ralph Paglia's group
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Lead Generation

This group is set for the exchange of information, files and tools useful in expanding and growing the volume and quality of automotive sales leads.
Tuesday
4 Comments

CoachDixie Somers posted a blog post

Cycling Safety: 5 Safety Tips for Motorcycle Riders

Traveling by motorbike has many advantages over driving a car. Expenses are lower for operation, maintenance, and repair of a motorcycle. Parking is easier. Feeling the wind and weather makes you less likely to nod off while driving.However, since you're more vulnerable to injury on a motorbike, you…See More
Tuesday
0 Comments

VendorBlack Book posted a blog post

Compact SUVs in Strong Demand

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download…See More
Tuesday
0 Comments

AgencyLizzie Weakley posted a blog post

Head-on Collisions: How to Recover After Your Car Accident

Head-on collisions result in the worst possible injuries and damages. Some injuries take years to recover from, while others cannot be recovered at all. Whether the accident was your fault or someone else's, you must deal with the problem effectively. Learn how to handle the hassles of a…See More
Sep 13
0 Comments

InfluencerAnne Fleming posted a blog post

The Science of Shopping vs Buying | What it Means to You

‘Buying a car’ versus ‘shopping without buying’ emits a varied set of emotions for women car buyers.A new Women-Drivers.com study reveals that when there is money in the game, emotions dial up with the heightened sense of commitment. The data reported by women in the…See More
Sep 13
0 Comments

InfluencerDavid Metter posted a blog post

AutoHook Unleashes Traffic Conversion Analysis (TCA) To Provide Dealers With Groundbreaking Visibility Into Their Market’s Sales Trends

AutoHook, the automotive industry’s frontrunner at proving sales, showroom visits, and the ROI of their private incentive offers officially released their latest dealership report, Traffic Conversion Analysis (TCA). TCA, powered by near real-time…See More
Sep 13
0 Comments

Automotive Marketing Community Photos

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Top Ten Most Popular Automotive Marketing Posts of the Past 30 Days 

1 The text advantage: Why your dealership should use texting?

The text advantage: Why your dealership should use texting?

Added by Thomas F. Jung on August 30, 2017
2 Creating Viral Content: Best Practices Video Influencers Use For Success

Creating Viral Content: Best Practices Video Influencers Use For Success

Added by Ralph Paglia on September 4, 2017
3 Insights: Length of Marketing Campaign Impacts Dealership ROI

Insights: Length of Marketing Campaign Impacts Dealership ROI

Added by John Sternal on August 29, 2017
4 What are the Top 5 Ways for a Car Dealer to Improve their Reputation?

What are the Top 5 Ways for a Car Dealer to Improve their Reputation?

Posted by Ralph Paglia on June 22, 2017
5 Dear Paid Search, the Party is Over

Dear Paid Search, the Party is Over

Added by Steve White on April 7, 2017
6 #FreebieFridays - Activity vs Result-Based Management

#FreebieFridays - Activity vs Result-Based Management

Added by Bill Wittenmyer on August 25, 2017
7 Traffic Attribution vs. Sales Attribution: What’s the Holy Grail of Marketing Measurement?

Traffic Attribution vs. Sales Attribution: What’s the Holy Grail of Marketing Measurement?

Added by Steve White on August 31, 2017
8 Technosoft Automotive Power BI - Gain Real-Time and Predictive Insights on your Dealership

Technosoft Automotive Power BI - Gain Real-Time and Predictive Insights on your Dealership

Added by Technosoft Automotive on September 5, 2017
9 Demystifying Top 3 Myths about Buying a New Car

Demystifying Top 3 Myths about Buying a New Car

Added by Rahul Paul on September 12, 2017
10 Human Capital: How Teamwork Can Increase Revenue

Human Capital: How Teamwork Can Increase Revenue

Added by Chris Miller on August 31, 2017

ADM Blog Posts


Influencer

Is Dealer.com Corrupting Your Data?

Posted by Timothy Martell on September 20, 2017 at 9:30am 0 Comments

UPDATE 2:59PM: DRIVINGSALES HAS REPOSTED THE ARTICLE ON THEIR SITE, WITH APOLOGIES.

UPDATE 12:55PM: THIS WAS ORIGINALLY POSTED ON DRIVINGSALES.COM BUT THEY HAVE REMOVED THE ARTICLE. ONE HAS TO ASK WHY A SITE DEDICATED TO INFORMING DEALERS WOULD WANT TO KEEP THEM IN THE DARK. IS…

Continue

Influencer

Gubagoo Adds Auto Parts Search Capability to its Communication Platform

Posted by Crystal Hartwell on September 17, 2017 at 10:00am 0 Comments

Chat operators can quickly search and push vehicle part information to consumers over live chat or SMS

Las Vegas, NV–…

Continue

Media

Car Connoisseur: 4 Things to Look For When Buying Your Next Car

Posted by Kara Masterson on September 14, 2017 at 3:30pm 0 Comments

If you are in the market for a vehicle, it is important that you find something that you enjoy driving and that fits your budget. Otherwise, you will have a car that either costs too much drive or isn't worth driving despite the cost. What are some things to look for in a car to ensure that you find the right balance…

Continue

Demystifying Top 3 Myths about Buying a New Car

Posted by Rahul Paul on September 12, 2017 at 1:00am 0 Comments

You’re planning to buy a new car and somehow one of your relatives clued about it.

Then, it all starts by striking a punch of uninvited advice and tips. Consequently, he/she becomes kibitzer and irritates you a long way.

  

With a long list of do’s and don’ts, you get into a…

Continue

Dealer

What, Why, When, and How of Tire Rotation: Explained

Posted by SalvageBid, LLC. on September 10, 2017 at 11:00pm 0 Comments

Nearly every component of a car comes with an expiry date.

One of the most significant components of a vehicle is its tiers that are pitted to last anywhere between 10,000 to 50,000 miles. That said, the lifespan of the tires depends on many factors including tire maintenance,…

Continue

Coach

5 Easy Ways to Remove Dents Yourself without Ruining Your Car’s Paint

Posted by Dixie Somers on September 14, 2017 at 12:44pm 0 Comments

Ok, it happened, you are there staring at the dent in your car and you simply don’t want to have to take it to the body shop. So, here are 5 ways you can try to fix it yourself without even ruining the paint.

Use a Sink Plunger

A sink plunger…

Continue

Influencer

Can You Hear Me Now?

Posted by Timmy D. James on September 14, 2017 at 7:00am 0 Comments

Engaging video needs to …

Continue

Dealer

Want Faster Turn? Consider Incentivizing Salespeople

Posted by Devin Daly on September 14, 2017 at 6:30am 0 Comments

Many dealers rely on lot services and/or in-house employees to crank out hundreds of photos of new…

Continue

Influencer

The Science of Shopping vs Buying | What it Means to You

Posted by Anne Fleming on September 13, 2017 at 8:41am 0 Comments

‘Buying a car’ versus ‘shopping without buying’ emits a varied set of emotions for women car buyers.

A new Women-Drivers.com study reveals that when there is money in the game, emotions dial up with the heightened sense of commitment. The data reported by women…

Continue

Influencer

AutoHook Unleashes Traffic Conversion Analysis (TCA) To Provide Dealers With Groundbreaking Visibility Into Their Market’s Sales Trends

Posted by David Metter on September 13, 2017 at 8:00am 0 Comments

AutoHook, the automotive industry’s frontrunner at proving sales, showroom visits, and the ROI of their private incentive offers officially…

Continue

ADM Forum


Vendor

Understanding Customer Intent

Started by Colin Forrest in WEBSITE CONTENT - How to Get Visitors to Interact, Engaging Content, Driving Increased Website Visitor-to-Dealer Contact Conversion Rates 12 hours ago. 0 Replies

Understanding customer intent has traditionally been separated into three main categories of internet searches, NIT- Navigational, Informational, and Transactional. For many automotive dealers, as sales commonly occur in brick-and-mortar showrooms, it may be difficult for such companies to understand what they can do to improve their online visibility so that it has tangible knock-on benefits to their company, such as increased sales. Utilising the NIT categorization, automotive dealers may…Continue

Why is it important to differentiate between mobile and desktop in SEO?

Started by Susan Daigle in Uncategorized or Does Not Fit Into Any Pre-Defined Category 13 hours ago. 0 Replies

Distinguishing clearly between the mobile platform and the desktop platform is of paramount importance when it comes to search engine optimization. More specifically, mobile platform has not just influenced the way businesses used to represent themselves over the internet but, it has entirely changed the concept of online branding. Now SEO experts put greater attention to the area of content that fits best when it comes to reading it on mobile devices.Moreover, it has been also observed that…Continue


Dealer

Ideas to attract service staff?

Started by Jacob Griffin in FIXED OPERATIONS - Service, Parts, Body Shop, Accessories, etc. Sep 8. 0 Replies

Does anyone have suggestions for gaining applicants among the service department?I've tried it all from yard-signs to calling the schools and asking for people right out of training but am still having a hard time?Any input or ideas would be appreciated.Continue


Dealer

Unique Digital/SEO Marketing Solutions?

Started by Jacob Griffin in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC) Sep 8. 0 Replies

Does anyone have any standout Digital/SEO Marketing Solutions that have worked well and have stood out amongst their competition? Continue

Tags: Cadillac, Luxury, Dealer, Optimization, SEO

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Top Automotive Marketing Forum Discussions

1. What are the Top 5 Ways for a Car Dealer to Improve their Reputation?

Posted by Ralph Paglia on June 22, 2017

2. Understanding Customer Intent

Posted by Colin Forrest on September 22, 2017

3. Unique Digital/SEO Marketing Solutions?

Posted by Jacob Griffin on September 8, 2017

4. Ideas to attract service staff?

Posted by Jacob Griffin on September 8, 2017

5. Why is it important to differentiate between mobile and desktop in SEO?

Posted by Susan Daigle on September 22, 2017

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