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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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Ralph Paglia

Arnold Tijerina
Editor, Content Marketing 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing

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ADMPC is the acronym for "Automotive Digital Marketing Professional Community"

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Automotive News Videos

Ford Bucks Tradition, Hires Outsider as CFO (3/21/19)

Ford bucks tradition, hires outsider as CFO; Europe unit gets new boss | Plea hearing set for ex-UAW VP | FCA recall could strain precious metal supply | Electrifying news in Europe

GM, Under Fire by Trump, Hints Lordstown Sale Possible (3/21/19)

GM, under fire by Trump, hints Lordstown sale possible | Ford, Nissan, Ram pickups top rivals in crash test | Family sues over Uber AV fatality | Volvo's plug-in prediction

Ford to Make EVs in Mich., Transit Connect in Mexico (3/20/19)

Ford to shift Mich. plant from AVs to EVs, move Transit Connect to Mexico | Toyota-Suzuki deal | Henrik Fisker's big lesson | Eye on safety at Volvo | When $300K goes down with the ship

BMW Warns of Profit Skid, Plans $14B Savings Push (3/20/19)

BMW warns of profit skid, plans $14B savings push | Hope for GM Oshawa workers? | Report: Ghosn trial in Sept. | Lyft IPO update | VW's Electrify America mulls ads at charging sites

PSA Gets Peugeot Family Blessing to Seek Acquisitions (3/19/19)

Pairing up: PSA gets blessing to seek acquisitions; U.S. partner for Magna Steyr?; Toyota signs with Nvidia; VW-SAIC flap | Marketing exec leaves Nissan N.A. | GM investing in Brazil

5 Most Popular Automotive Marketing Videos of Past 30 Days

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by Willow Adams some of the insights from my client's website


by Willow Adams some of the insights from my client's website

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by Martyn Davies

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by Martyn Davies

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by Martyn Davies

MotorTrend Articles and News

My Lunch With Stefano: Lamborghini CEO Teases Future Products

I sat down for lunch with Lamborghini’s CEO, Stefano Domenicali, on the patio at the Polo Lounge inside the still-posh Beverly Hills Hotel. Domenicali was swinging through Los Angeles after visiting Australia (sales are up!) before heading back to Lambo HQ in Sant’Agata, Italy. One day only, and I was lucky enough to enjoy lunch […]

The post My Lunch With Stefano: Lamborghini CEO Teases Future Products appeared first on Motortrend.

2020 Kia Telluride First Drive: New City Name and High Hopes

During my early days at MotorTrend, there was a running joke in the office that our long-term Kia Borrego was abandoned. Long-term test vehicles typically stay for a year, but our burnt orange Borrego was a fixture in #MTGarage for almost twice as long before it finally went back to Kia. Coincidentally, just as we […]

The post 2020 Kia Telluride First Drive: New City Name and High Hopes appeared first on Motortrend.

Hyundai Tucson N Line Brings Suspension, Cosmetic Upgrades

We’ve heard rumors that Hyundai will introduce a high-performance Tucson N making as much as 340 hp. Still no official word on that front, but we do know Hyundai is rolling out a less aggressive but still sporty N Line version of the compact crossover. The Hyundai Tucson N Line is coming to Europe with […]

The post Hyundai Tucson N Line Brings Suspension, Cosmetic Upgrades appeared first on Motortrend.

2020 Porsche Cayenne Coupe First Look: Porsche Joins the Party

Argue over the semantics if you will, but four-door coupes are a thing. So, too, are four-door coupe SUVs. BMW offers the X6, X4, and X2; Mercedes-Benz has its GLE and GLC Coupes. Audi’s flagship Q8 flirts with the format, as does the forthcoming electric-powered E-Tron Sportback. And now here’s Porsche arriving fashionably late to […]

The post 2020 Porsche Cayenne Coupe First Look: Porsche Joins the Party appeared first on Motortrend.

Ford F-150 Excels in IIHS Passenger-Side Small Overlap Crash Test

The Ford F-150, Nissan Titan, and Ram 1500 earned top scores in the passenger-side small overlap test from IIHS. But the agency says most pickups need better protection in this area. The test involves a vehicle’s right front corner crashing into a rigid barrier at 40 mph. IIHS started issuing these ratings in 2017 over […]

The post Ford F-150 Excels in IIHS Passenger-Side Small Overlap Crash Test appeared first on Motortrend.


Latest ADM Activity - Click "More" at bottom!

Anica Oaks posted a blog post

Planning to Go out on the Town? 5 Ways to Avoid Driving Drunk

The deaths and many other injuries caused by drunk driving are avoidable. Prevention starts with a decision to not drive drunk. Here are five alternatives to getting behind the wheel while impaired. …See More
10 hours ago
Randall Maddox commented on Randall Maddox's status
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Randall Maddox posted a status
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14 hours ago
Veronica Dunford posted a blog post

Don’t play the “Blame Game!”

It’s not my fault – but it IS my responsibility to fix it! This attitude has served me very well in my career. All too often…See More
15 hours ago
Chris Miller posted a blog post

Takata Strikes Back with a Vengeance

I realize that we’re all probably sick of hearing about the Takata airbag recalls. Take a deep breath because it’s not over…See More
15 hours ago
Erik Nachbahr posted a video

Is Your Computer Software Costing You Millions Due to Your Employees?

Erik Nachbahr explains why employees could be endangering dealerships through improper use of computer software.
15 hours ago
Amy Grason posted a blog post

Moving Van for Sale - Ford Transit - 2015

Hello to all ADM members,We have a Ford Transit 2015 for sale (only 53k miles). The van was used by a London removal company…See More
18 hours ago
Matthew Evans commented on Anica Oaks's blog post 4 Tricks for Getting the Best Deals on Freight-liner Trucks
"Really cool post! Thank you"
20 hours ago

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ADM Blog Posts

Which Car & Truck Segments Showing Price Strength Entering Spring?

Posted by Black Book on March 20, 2019 at 6:30am 1 Comment

New data from Black Book shows the price strength or weakness of certain cars and trucks as we enter spring. According to the data, Full-Size Crossover/SUVs, Full-Size Pickups, Small Pickups, and Full-Size Vans are retaining their values the strongest since February; while Sub-Compact Crossovers, Compact Luxury CUV/SUVs,…



Posted by John Sternal on March 20, 2019 at 8:30am 0 Comments

Chevrolet and Ford Offer Attractive Lease Deals on Many Vehicles, While SUV…


How Did We Do?

Posted by Anne Fleming on March 20, 2019 at 2:29pm 0 Comments

As a part of your toolbox for improving the customer experience and reputation building, reviews are an inexpensive method of ROI. Here are 7 tips to build a review platform that invites women to buy and service their car at your store:

Car dealer reviews are standard today, and more people use them to determine what businesses they will visit…


Daily Drivers: How to Find a Commuter Car Superstar

Posted by Brooke Chaplan on March 19, 2019 at 1:00pm 0 Comments

While sitting in traffic, you may think about the many long hours that you spend behind the wheel each week. Commuters may easily spend 10 hours or more getting back and forth to work each week.

Now that you have decided to upgrade your driving experience by purchasing a…


Auto/Mate Sets Dates for the 2019 National Customer User Summit in Nashville, TN

Posted by Mike Esposito on March 18, 2019 at 5:15am 0 Comments

ALBANY, N.Y. – March 18, 2019 – Auto/Mate Dealership Systems today announced that its 2019 National Customer User Summit will be held Wednesday, October 23 - Friday, October 25 in Nashville, TN.  Additionally, Auto/Mate has issued a call for sponsorships from Open/Mate partners and other industry vendors. The User Summit spans three days and offers Auto/Mate customers the opportunity to network, attend in-depth training…


Who's on Your List?

Posted by Scot Eisenfelder on March 15, 2019 at 7:41am 0 Comments

One of the biggest benefits of an omnichannel marketing strategy is the ability to deliver the right message to the right person at the right time. In this blog, I'm going to focus on the "right person" part of this equation.


If your goal is retention marketing and building customer loyalty, of course it's always best to market to the…


Taking on Tesla: Key Brand Insights To Power Your Sales

Posted by Jeff Giere on March 14, 2019 at 7:30am 0 Comments

Tesla has been dominating the electric vehicle market, but it’s now positioning itself as a top contender in the premium vehicle sector as well. In a recent press release, Tesla touted its Model 3 as the best-selling passenger…


Fundamental Conversion Error

Posted by Jim Flint on March 15, 2019 at 7:27am 0 Comments

A few days ago, I wrote about the Fundamental Attribution Error. It’s when people place the motives for behavior on an individual’s character even though the environment is likely the most important driver




YOU'RE INVITED to the 2019 Innovative Dealer Summit

Posted by Arnold Tijerina on March 16, 2019 at 4:34pm 0 Comments

I would like to invite everyone to attend the 10th annual Innovative Dealer Summit being held March 26-27th, 2019 in Denver Colorado.


The Innovative Dealer Summit is the definitive management education forum for dealer principals, senior dealer managers and all management. It addresses the most pressing sales, profitability, technology, best practices, social media and other emerging…


AI: The Future of Digital Marketing

Posted by Jeff Giere on March 8, 2019 at 7:00am 0 Comments

In today’s digital world, if you want your audience to hear your message, it’s crucial to stand out among the flood of marketing communications hitting them at every turn. But all too often, marketers use a “one size fits all” mentality, sending messages on a standard interval without taking into…


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What is better--written content or animated videos?

Started by Livina Moris in VIDEO - Multimedia and Video Marketing Related Discussions, including Video SEO, YouTube, Video Email, etc. on Tuesday. 0 Replies

Managing a business that is continuously growing and bringing in more and more traffic is not an easy task. The type of content used here plays a vital role in making the website more effective. A business person must be aware of the trending content which is both engaging and eye-catching for the audience. In simple words, it matters whether your content has pictures or voice tones or it is based entirely on pictures or videos makes a great difference.Where blogging for written content also…Continue

Tags: designer, animator, videos, animations


Started by Nathani Abhishek in HELP WANTED - Human Resources, Job Postings, Career Management, Recruiting and Hiring, Positions Sought, Pay Plans, Anything Hiring or Career Related. Last reply by ramesh s iyer Mar 5. 3 Replies

We specialize in Bank Guarantee lease and sales, there are two types of bank guarantee which are Direct Bank Guarantee and Indirect Bank Guarantee. Its used as Bid Bond, Payment Guarantees, Letter of Indemnity,Guarantee Securing Credit Line, Advance Payment Guarantees, Performance Bond Guarantee E.T.C. Intermediaries/Consultants/Brokers are welcome to bring their clients and are 100% protected. In complete confidence, we will work together for the benefits of all parties involved.If Interested…Continue

It’s the end of the month and now it’s time to crunch the numbers! How do they look? Did you meet your goals?

Started by Doug Loveridge in Uncategorized or Does Not Fit Into Any Pre-Defined Category Mar 2. 0 Replies

Would selling an additional 30-50 vehicles in 30-45 days have an impact on your bottom line?If you are here, reading this article, you like many others are looking for alternative ways to drive more traffic to your dealership. The days of running TV, Radio, and print advertisements and seeing measurable results are pretty much a thing of the past. How do you truly measure your ROI utilizing those mediums? Today, you need to implement new, innovative media solutions to actually go out and pull…Continue

Main SEO Trends 2019

Started by Kevin Lewis in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices. Last reply by Alexander Gricorne Feb 25. 3 Replies

To drive more traffic to your car dealer website, you need to be aware of all the Google updates and trends because Google is the most popular search engine today. Here is the list of the main SEO Trends 2019 compared to trends of 2017. You can see that even after so many updates, the main trends remained of the same importance.Optimization for Mobile DevicesVoice Search OptimizationDense Content…Continue

Tags: 2019, Trends, Trends, Optimization, SEO

How Do Millennials Buy Cars?

Started by Kevin Lewis in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices. Last reply by Alexander Gricorne Feb 25. 1 Reply

Hello everybody!There hasn't been much activity here recently but I still want to share my thoughts with those who keep looking for improvements. The topic that I want to bring up today is the way young adults think when they want to buy a car. Many dealers make one mistake by approaching every customer the same way. It is similar to trying to unlock different doors with the same key. People are different even within one generation, not to mention the inherent differences of…Continue

Searching for Best VPN for Plex

Started by Jimmie Williams in Uncategorized or Does Not Fit Into Any Pre-Defined Category. Last reply by Alexander Gricorne Feb 25. 1 Reply

Hi, My name is Jimmie Williams and I am looking for a plex vpn through which I can access plex as its ban in my region. kindly helpContinue

Which e-commerce platform should I join?

Started by Camden Jones in Uncategorized or Does Not Fit Into Any Pre-Defined Category. Last reply by Alexander Gricorne Feb 25. 3 Replies

Hi. I'm a newbie in e-commerce. I want to try to open an online store, but I don't know what to begin. I search and find out some platforms. Big ones are  Shopify, WooCommerce, and BigCommerce. Which should I choose to start? Is there anyone selling on these platforms? Please help!Continue

Learning resources and content for animation creation

Started by Amanda Meeks in Uncategorized or Does Not Fit Into Any Pre-Defined Category. Last reply by Rob Feb 24. 1 Reply

I have just graduated from high school and I have decided to opt for freelance work before I go to college. I think the most profitable freelance work would be to provide animation services. Of course, the services would not be up to the level of a top notch video animation company but I want it to be somewhat close to it. The domain of the animation industry is huge and I might be able to turn it into a stable career over…Continue

Most Popular Automotive Marketing Posts of the Past Month 

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Automotive Marketing and Advertising Articles by AutoBlog

ADM Events Posted for Automotive Marketing and Sales Professionals

Sample Assignment Initiates Finance Assignment Help in Australia at Cheapest Rates

Recently, Sample Assignment has announced to initiate its finance assignment help in Australia for university’s students. Sample Assignment is going to be closer to university scholars with its service.

Since 2009, it has been a great journey for Sample Assignment firm. Its branches are already available in countries like USA, UK, Canada, South Africa, United Arab Emirates etc. Now, they have announced that the finance accounting assignment help is going…

Time:March 13, 2019 at 6pm to August 13, 2019 at 7pm
Location:3 Beech Pl, Hallam VIC 3803
Street:3 Beech Pl, Hallam VIC 3803
City/Town:3 Beech Pl, Hallam VIC 3803
Website or Map:https://www.sampleassignment.…
Phone:+61 426 269 706
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Get Economics Assignment Help In Australia at Different Discount Offers

“Students of Australian universities will be happy with the announcement that Sample Assignment is offering online assignment help at different discount offers. This offer is valid only for the limited period”.

Students must understand the importance of assignment in their academic years. These assignments play an important role in increasing overall academic grades. Thus, it becomes important to write assignments as per the need and requirement of the…

Time:February 21, 2019 at 6pm to February 21, 2020 at 7pm
Location:adelaide, Australia
Website or Map:https://www.sampleassignment.…
Phone:+61 426 269 706
Export to Outlook or iCal (.ics)

Buying A Used Car: Your Complete Guide

Purchasing a used car from a dealer or a private individual can sometimes be a hectic task. The following are tips and advice on how you can acquire a second-hand car of your dreams. This comprehensive used car-buying guide is to guide you in the stressful task, of buying used car from both thee dealers and private individuals.

When purchasing used cars Colorado springs, always scout for those cars that…

Time:February 20, 2019 to January 20, 2020
Website or Map:https://www.springsautosearch…
Export to Outlook or iCal (.ics)

Automotive Industry Related Business Events, Conferences, Activities

Here is one of the most complete listings of annual and special automotive, business, marketing, Internet, Technology, and related industry events, conferences, shows, expos, seminars, webinars, and company activities.

AIN Media seeks to find, position, and post every possible event that may impact, influence, and/or affect not only automotive industry companies, associations, and organizations but business, industry, and institutional…

Time:September 23, 2018 to April 30, 2019
Location:Conference Centers
Street:7710 Lake Mead Blvd.
City/Town:Las Vegas
Website or Map:…
Phone:310 265-2225
Export to Outlook or iCal (.ics)

Automotive Events Summary Through October 2018

Upcoming Automotive Events and Conferences
This listing of events is designed to be a resource for car dealers, OEM's, auto industry professionals and suppliers.

June 2018

June 3-5: Digital Marketing Strategies Conference – Napa, CA [LINK]

June 7: Wards Intelligence Outlook Conference – Birmingham, MI […

Time:June 4, 2018 at 6pm to May 31, 2019 at 7pm
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Top Automotive Marketing Forum Discussions

1. Main SEO Trends 2019

Posted by Kevin Lewis on January 24, 2019


Posted by Nathani Abhishek on September 21, 2016

3. Searching for Best VPN for Plex

Posted by Jimmie Williams on November 19, 2018

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ADM Professional Community Founder Dedication Message

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How To Get YOUR Video Featured

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How To Get Your ADM Blog Post Featured

Created by Ralph Paglia Jan 16, 2009 at 10:24am. Last updated by Ralph Paglia May 10, 2010.

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Created by Ralph Paglia Jan 16, 2009 at 10:18am. Last updated by Ralph Paglia May 10, 2010.

Automotive Marketing News

If at first you can't sell EVs, at least try

It's no small thing to get consumers to understand, let alone embrace, a new and peculiar type of automobile. But a little more good-faith effort would help.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

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