Automotive Digital Marketing ProCom

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

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Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Automotive News Videos

Ford Aims to 'Transform the Culture' (5/22/17)

Upheaval at Ford: 'Transform the culture'; Fields had big vision, big shoes to fill; Hackett 's journey from furniture, football; 'A nice mix' in executive suite.

Fields Retires, Hackett Named Ford CEO (5/22/17)

Fields retires, mobility chief Hackett named Ford CEO, new roles for Farley, Hinrichs and Klevorn; 'Knothole rides' a ritual for GM's Reuss; Hyundai-Kia probe; Tesla tries again.

Racing Frees Auto Execs To Be 'Car Guys' (5/19/17)

How racing frees auto execs to be 'car guys'; Growing pains at Tesla?; QB Brady suits up with Aston Martin; Fiat Chrysler files diesel fix.

Uber Threatens to Fire Engineer (5/19/17)

Uber threatens to fire engineer at center of Waymo suit; Automakers' choice: Wall St. or White House?; Where Toyota, Honda, Nissan agree; Aston Martin IPO?; VW CEO talks succession.

Four Automakers Settle Airbag Claims (5/18/17)

BMW, Mazda, Subaru, Toyota agree to settle Takata-defect claims; Cars gaining in horsepower, speed; Daimler goes into energy-storage business; Awarded-winning Volvo ad banned in U.K.

Top 5 Most Popular Automotive Marketing Videos of Past 30 Days

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Top 5 Most Popular Automotive Marketing Photos of Past Month

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by Ralph Paglia 2017 Ford F-150 Raptor by DeBerti Design SEMA

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2017 Ford F150 Raptor

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Ken Grody Ford SYNC Seminar Invitation

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Auto Industry Marketing and Advertising News

Everything wrong with Honda, and how to fix it

Filed under: ,,

A consultation from an auto industry insider's point of view.

Continue reading Everything wrong with Honda, and how to fix it

Everything wrong with Honda, and how to fix it originally appeared on Autoblog on Thu, 11 May 2017 14:01:00 EDT. Please see our terms for use of feeds.

Permalink |  Email this |  Comments

The first EV showcase opens in Oregon

Filed under: ,,,,,,,,

It's meant to do what the manufacturers sometimes don't: Promote electric cars.

Continue reading The first EV showcase opens in Oregon

The first EV showcase opens in Oregon originally appeared on Autoblog on Tue, 09 May 2017 08:30:00 EDT. Please see our terms for use of feeds.

Permalink |  Email this |  Comments
 

Latest ADM Activity - Click "More" at bottom!

Ralph Paglia's blog post was featured

Glossary of Digital Marketing Terms, Jargon and Buzzwords

DIGITAL MARKETING GLOSSARY AND JARGON BUSTER With so many different terms in marketing and web design, we often get asked to clarify certain words or abbreviations. It’s normal that you are aware of all the terms within your own industry, but when it comes to another field of work, different words can make the brain boggle!Have you ever sat in a meeting and…See More
21 minutes ago

Influencer
Paul Potratz's blog post was featured

Set Up Your Next Event

Planning an event soon? If so, creating a Facebook event can help you get the awareness and RSVP's you're looking for.Whether your event is for work or play, Facebook will be a key factor to make sure your guests show up.There are a few different ways to leverage Facebook for your upcoming event. Find out how by watching this week's Hard Facts! We’d love to hear what you have to say. Comment below and follow us on Facebook.Website:…See More
27 minutes ago

Coach
Rachael Murphey's blog post was featured

5 Coolest Toys to Truck Your Truck

The process of tricking out a truck is easy if a few automotive toys are used during the modification phase. Although many products that can enhance an automobile are available, most truck drivers always strive for increased performance and efficiency, and this is why there are five cool products specifically made for trucks that are worth considering.Engine ChipA truck…See More
33 minutes ago

Coach
Dixie Somers's blog post was featured

5 Ways to Customize Your Vehicle's Exterior

The one thing more thrilling than driving off the lot in your new car is being able to personalize your car to match your personality and your driving needs. With customization, you can change everything from your car’s performance to the comfort of your driver’s seat. However, these five tips will…See More
33 minutes ago
Profile IconJonathan paul, Seattle Marine, Vishal Sharma and 1 more joined Automotive Digital Marketing ProCom
2 hours ago

Media
Emma Sturgis posted a blog post

Rubber For The Road: 3 Tips For Extending The Life Of Your Tires

Not only do your tires affect the efficiency of your vehicle, but they are also a key safety feature. Taking care of your car’s tires is going to extend their lifespan and reduce your risk of a catastrophic blowout. While your tires won’t last forever, there are a few simple steps you can take to make sure that they don’t wear out too…See More
2 hours ago

Coach
Rachael Murphey posted a blog post

5 Coolest Toys to Truck Your Truck

The process of tricking out a truck is easy if a few automotive toys are used during the modification phase. Although many products that can enhance an automobile are available, most truck drivers always strive for increased performance and efficiency, and this is why there are five cool products specifically made for trucks that are worth considering.Engine ChipA truck…See More
3 hours ago

Vendor
Ujj Nath's blog post was featured

OEMs: Give Dealers More Autonomy!

While the automotive industry has seen massive technology changes in the last 5 years, there is a continuing trend where some OEMs partner with specific vendors and then take away the freedom of choice for forward-thinking dealers. Mandates are enforced where franchised dealers must choose between 2-3 vendors for a…See More
Saturday

Vendor
Josh Blick's blog post was featured

How to Avoid Sales End-of-the-Month Catch Up

If you're in dealership management you're probably familiar with the routine. No matter how great your intentions are to keep a steady sales pace all month, it’s month-end and you're playing catch up. Even worse, sometimes you believe it's going to be a great month until a nasty number shows up on your balance sheet during…See More
Saturday

Influencer
Anne Fleming's blog post was featured

Understanding the Needs of Women Buyers [Video Interview]

Tday we will preview a CBT News interview where dealers get the inside scoop on interesting data collected from the 2017 U.S. Women’s Car Dealer Trends & Report about the buying experiences, preferences and habits of women.In the video, the following questions are discussed:1. What dealers can learn…See More
Saturday

Dealer
Bill Wittenmyer's blog post was featured

What is Brand Loyalty, Really?

The automotive industry is extremely competitive – not just locally, but also at the manufacturer level. Manufacturers spend truckloads of money on conquest marketing and brand loyalty – which you would think should be great for dealers – and, to some degree, it is. But think for a just a second here, does your OEM really care…See More
Saturday

Influencer
Paul Potratz's blog post was featured

Stop letting people steal your ideas

Ideas are only the iceberg for what's really important in your marketing campaign. On this week's #ThinkTankTuesday, Dan talks about a time that he had a great idea and it didn't end up like he had planned. Watch the video to learn how to protect your brand new ideas! We’d love to hear what you have to say. Comment below and follow us on Facebook.Website: http://www.ppadv.comFacebook:…See More
Saturday

Vendor
Erik Nachbahr's blog post was featured

This Overlooked Tool is Guaranteed to Improve Your Customers' Experience

If you're like most dealers when I say the term 'collaboration tool,' you may have no idea what I'm talking about. However, when I say the term 'Instant Messaging' you know what I'm talking about, but you may not like it. Remember a decade or so ago, when IM apps were all the rage in the workplace? Many dealerships…See More
Saturday

Influencer
Mike Gorun's blog post was featured

5 Things That Make a Great Customer Experience

Customer experience is increasingly important in business. Retail shops now compete for customer wallets with behemoths such as Amazon. As a result, stores now have to prove to customers they will receive a superior experience more valuable than the convenience of clicking a button to have their product show up at their…See More
Saturday

Vendor
Thomas F. Jung's blog post was featured

TCPA vs. Facebook SMS birthday alerts: who wins this battle?

If you are a Facebook user – just like roughly one-third of the planet – then you have probably noticed that Facebook sends birthday alerts via text messages. If you google the words “Facebook birthday alert texts” you will get a ton of results from websites where people asked how to…See More
Saturday

Dealer
Barry Neuman's blog post was featured

Auction Buzz

The Mystery Bidder  We started working with a new client this week.....They need help with the transition from buying all of their auction inventory in person.....To feeling more comfortable with making purchases online.....For those who don't know.....Every car auction has a pre-sale inventory list available online.....And a mechanism to bid on each and every one from your phone or…See More
Saturday

Mobile Video Marketing Charts, Data and Infographicsfor Car Dealers

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ADM Blog Posts

Glossary of Digital Marketing Terms, Jargon and Buzzwords

Posted by Ralph Paglia on December 4, 2016 at 6:00pm 1 Comment

DIGITAL MARKETING GLOSSARY AND JARGON BUSTER 

Continue

Set Up Your Next Event

Posted by Paul Potratz on May 19, 2017 at 11:00am 0 Comments

Planning an event soon?

If so, creating a Facebook event can help you get the awareness and RSVP's you're looking for.

Whether your event is for work or play, Facebook will be a key factor to make sure your guests show up.…

Continue

5 Coolest Toys to Truck Your Truck

Posted by Rachael Murphey on May 22, 2017 at 2:00pm 0 Comments

The process of tricking out a truck is easy if a few automotive toys are used during the modification phase.

Although many products that can enhance an automobile are available, most truck drivers always strive for increased performance and efficiency, and this is why there are five cool products…

Continue

5 Ways to Customize Your Vehicle's Exterior

Posted by Dixie Somers on May 19, 2017 at 8:47am 0 Comments

The one thing more thrilling than driving off the lot in your new car is being able to personalize your car to match your personality and your driving needs. With customization, you can change everything from your car’s performance to the comfort of your driver’s seat. However,…

Continue

OEMs: Give Dealers More Autonomy!

Posted by Ujj Nath on May 19, 2017 at 6:30am 0 Comments

While the automotive industry has seen massive technology changes in the last 5 years, there is a continuing trend where some OEMs partner with specific vendors and then take away the freedom of choice for forward-thinking dealers. Mandates are enforced where franchised dealers must choose between 2-3 vendors…

Continue

How to Avoid Sales End-of-the-Month Catch Up

Posted by Josh Blick on May 18, 2017 at 6:47am 0 Comments

If you're in dealership management you're probably familiar with the routine. No matter how great your intentions are to keep a steady sales pace all month, it’s month-end and you're playing catch up. Even worse, sometimes you believe it's going to be a great month until a nasty number shows up on your balance…

Continue

Understanding the Needs of Women Buyers [Video Interview]

Posted by Anne Fleming on May 17, 2017 at 8:43am 0 Comments

Tday we will preview a CBT News interview where dealers get the inside scoop on interesting data collected from the 2017 U.S. Women’s Car Dealer Trends & Report about the buying experiences, preferences and habits of women.

In the…

Continue

What is Brand Loyalty, Really?

Posted by Bill Wittenmyer on May 17, 2017 at 6:30am 0 Comments

The automotive industry is extremely competitive – not just locally, but also at the manufacturer level. Manufacturers spend truckloads of money on conquest marketing and brand loyalty – which you would think should be great for dealers – and, to some degree, it is.

 

But think for a just a second…

Continue

Stop letting people steal your ideas

Posted by Paul Potratz on May 16, 2017 at 1:43pm 0 Comments

Ideas are only the iceberg for what's really important in your marketing campaign. On this week's #ThinkTankTuesday, Dan talks about a time that he had a great idea and it didn't end up like he had planned. Watch the video to learn how to protect your brand new ideas! 

We’d love to hear…

Continue

This Overlooked Tool is Guaranteed to Improve Your Customers' Experience

Posted by Erik Nachbahr on May 16, 2017 at 8:11am 0 Comments

If you're like most dealers when I say the term 'collaboration tool,' you may have no idea what I'm talking about. However, when I say the term 'Instant Messaging' you know what I'm talking about, but you may not like it. Remember a decade…

Continue

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Automotive Marketing and Car Dealer News from AutoBlog

Everything wrong with Honda, and how to fix it

Filed under: ,,

A consultation from an auto industry insider's point of view.

Continue reading Everything wrong with Honda, and how to fix it

Everything wrong with Honda, and how to fix it originally appeared on Autoblog on Thu, 11 May 2017 14:01:00 EDT. Please see our terms for use of feeds.

Permalink |  Email this |  Comments

Google Blog Articles, News and More

Cast a spell with Google and Warner Bros. Pictures

Now anyone can try their hand at magic with a little help from Google and the new Warner Bros. Pictures film set in J.K. Rowling’s Wizarding World, “Fantastic Beasts and Where to Find Them.” Taking place decades before Harry Potter first arrives at Hogwarts, “Fantastic Beasts” follows the adventures of magizoologist Newt Scamander in a whole new era of the wizarding world — New York in 1926.

If you want to try being a wizard, try casting spells on your Android phone: Just say “Ok Google” followed by “Lumos” or “Nox” to turn your flashlight on and off. Try “Silencio” to silence the ringer and notifications.


You can also explore the world of “Fantastic Beasts and Where to Find Them” with Google Street View. Visit New York in 1926 as brought to life in the film, as well as the real locations today. Fans can visit MACUSA (Magical Congress of the USA); Steen National Bank, where Newt first meets Jacob Kowalski; the underground speakeasy The Blind Pig; and the magical apartment of Tina and Queenie Goldstein, two of the film’s key characters.


Once you’ve mastered charms and found the lay of the land, help Newt find his escaped beasts before they come to harm in a city already on edge from dark forces. Using our new Daydream View virtual reality headset, you can wave a wand to explore the magic of Newt’s case, a treasure trove full of everything he needs to cast spells, solve puzzles and find his beasts. The experience will be available when Daydream View goes on sale in November.


Don’t forget to share your adventures with your friends by downloading an exclusive “Fantastic Beasts” sticker pack (coming soon) in our messaging app, Google Allo. You can also watch content inspired by the wizarding world from your favorite YouTube creators starting November 1.

To start your journey and discover more magic with Newt and friends, visit g.co/fantasticbeasts. “Fantastic Beasts” is in cinemas in November.

https://1.bp.blogspot.com/-F_3E3njQK1E/WBgaOHHLNYI/AAAAAAAATOM/BK8yBWnZsOAQa7aI0cL0Hqr9h6j7sQW6ACLcB/s1600/FB_StreetView_MACUSA_04%2Bcopy.png

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Internet Sales Manager Resources and Blogroll

ADM Professional Community Blogroll:
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2. Persuasive Concepts Social Marketing 

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4. Toyota Social Media

5. Social Media Marketing 

6. Weed Out Losers and Hire Winners 

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Automotive Marketing News

VW's soccer sponsorship in limbo as automaker cuts costs

Volkswagen's expensively assembled soccer team VfL Wolfsburg face relegation from Germany's Bundesliga for the first time in 20 years, a move that could lead the automaker to reduce sponsorship as it grapples with its emissions crisis.

Tasca family lives the 'win on Sunday' philosophy

The Tasca family of auto dealers claims its founder conceived the slogan "Win on Sunday, sell on Monday." It neatly sums up the business case for why dealers and automakers race.

Cox Automotive spreads its racing bets

Racing is a huge part of the marketing strategy across Cox Automotive's media brands, which include Kelley Blue Book and Autotrader. Here's why.

EV racing gains momentum

FIA Formula E Championship is gaining traction among automakers as many look to hybrid and all-electric powertrains to lead the next generation of performance vehicles.

From tossed beer to popped champagne: Toyota's NASCAR journey

Ed Laukes, Toyota Division's marketing chief, was one of the few people in the stands wearing the brand's logo a decade ago at Toyota's first NASCAR race in Michigan.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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