Automotive Digital Marketing Professional Community
ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
Professional Community
AutoDigitalMarketing@Gmail.com
70 S Val Vista Dr.
Suite A3-471
Gilbert, AZ 85296
505-301-6369
Ralph Paglia
Editor-in-Chief
David Johnson
Editor, Social Media
Dan Weik
Editor, Reputation Management
Dr. Elizabeth Archuleta
Voice of the Female Car Buyer
Tom Gorham
Editor, From The Trenches
Richard Bustillo
Editor, General Manager's Perspective
Ken Beam
Editor, Vehicle Presentation Videos
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PLEASE NOTE: The opinions and perspectives about automotive marketing and the auto industry expressed on ADM reflect the individual expression of those posting such statements, and should not be misconstrued as the policy or opinion of that individual's employer, nor that of the ADM Professional Community's editorial staff or membership... "Caveat Emptor"Added by Manny Luna on May 19, 2012
Added by Ralph Paglia on May 20, 2012
Added by Manny Luna on May 20, 2012
Added by Ralph Paglia on May 20, 2012
Marchionne: Combined companies' 'first child' will lead to big family; Subaru bets on Japan; Lapham on Ford's Blue Oval gamble.
NADA loses fair-credit reporting case; Marchionne: Fiat open to building Mazdas; a satisfying win for Buick, Mercedes-Benz.
U.S. auto sales strength; Chrysler ads crowned; Bill Ford’s best days
Automaker making a big splash in China, as Nissan expands in Spain and GM in Korea; tire inflation aid; Ford's 'lift' trip.
Toyota and Ford – a tale of the tape in the fight for U.S. sales, Nissan's Carlos Ghosn isn’t 'worried' about the Chinese market, borrowers make auto payments a priority. Original 1960\'s AC Cobra Shot on a leaf Aptus.
Lighting:
1 Studio head placed on the cars left side and the sun placed at the front
Please visit my Blog: Devil-Photography.com
500px.com Photostream: 500px.com/devil-photography
Become a Fan in Facebook: facebook.com/DevilPhotography
James Schaefer posted a blog post
Criss Castle commented on Criss Castle's blog post Maximize Your Auto Classified Images for Branding & Promotion
Timothy Martell promoted Brian Pasch's blog post AutoCon 2012 Provides A Powerful Alternative To Fall Automotive Conferences
David Johnson posted a video
Stan Sher promoted Brian Pasch's discussion TeleConference Technology Connections Us All But Are You Leveraging Remote Training?
Stan Sher replied to Brian Pasch's discussion TeleConference Technology Connections Us All But Are You Leveraging Remote Training?
Stan Sher promoted Stan Sher's blog post Check and Train Yourself - Automotive Dealer eTraining
Devin Jones promoted Brian Pasch's blog post AutoCon 2012 Provides A Powerful Alternative To Fall Automotive Conferences
Larry Z. Leger left a comment for Chuck Parker
Nathan Carr commented on Brian Pasch's blog post Google Places Review Feature Disabled on iPad Web Searches
Ken Beam posted a discussionStarted by Brian Pasch in CONFERENCES, SEMINARS, EVENTS - Gatherings, Trade-Shows, Speakers, Offsite Training, etc. - Anything you go to outside the dealership to get information and contacts.. Last reply by Stan Sher 2 hours ago. 5 Replies 2 Promotions
Today Ralph and I are speaking at an…Continue
Tags: conference, russian, russia
Started by Ken Beam in VIDEO - Multimedia and Video Marketing Related Discussions 3 hours ago. 0 Replies 0 Promotions
Hello ADM community,We been discussing the length of videos and what they should & shouldn`t incorporate in them this week.I would greatly appreciate hearing everyone`s opinions/ideas in regards to this discussion. Well we cut this last night at…Continue
Started by J.D. Rucker in CONFERENCES, SEMINARS, EVENTS - Gatherings, Trade-Shows, Speakers, Offsite Training, etc. - Anything you go to outside the dealership to get information and contacts.. Last reply by Keith Shetterly 4 hours ago. 39 Replies 7 Promotions
There has been a lot of fuss about AutoConnections 2012 and for good…Continue
Tags: Car, Dealer', , Las, vegas", Conference, AutoConnections
Started by Kirk Epps in TRAFFIC - Automotive Advertising, Digital Ads, Search Marketing, Creative Assets and Techniques used to Drive Traffic. Last reply by Joey Abna 8 hours ago. 2 Replies 0 Promotions
Does anyone have any experience with Vin created websites.I just started with a new Dealership that is using them and have been running into roadblock after road block.Continue
Started by Peter Stratton in SALES MANAGEMENT, REPORTS or ACCOMPLISHMENTS - Internet Sales, BDC, Sales Team and Organizational Leadership Topics, and the awards, recognitions or special achievements you or your team has earned. 10 hours ago. 0 Replies 0 Promotions
A progressive SW Florida dealership are looking for an experienced Internet Manager. He/she must have a proven track record of building an internet team. This includes managing a BDC team, complete knowledge of all digital matters (social media,…Continue
Started by Dean Mijatovski in SEARCH ENGINE MARKETING (SEM) - Includes SEO and Search Advertising (PPC) Strategies, Tactics and Best Practices. Last reply by Donald Davis 22 hours ago. 36 Replies 0 Promotions
Over the past 10 years the digital marketing leaders in the Automotive business in Australia adapted very quickly to the need to have a sound website coupled with a strong online strategy and BDC. The specific online strategy I want to focus on here…Continue
Tags: management, Content, strategy, SEO
Posted by Ali Amirrezvani on May 22, 2012 at 10:47am 1 Comment 2 Promotions
Does your car dealership sell have more than one location? If so, big news from Google Places. In the past, it was difficult and cumbersome to create and manage more than one Places account. To help their users, Google Places has created a new Bulk Listing Management Tool.
This new tool allows your dealership to edit one or more listing, search your listings (filtering by specific info or by listing with errors), and upload new listings from a data file or…
ContinuePosted by Stephen Jackson on May 24, 2012 at 7:56am 2 Comments 0 Promotions
For more than 100 years, PepsiCo.and Coca-Cola have waged one of the fiercest corporate brand wars in the history of marketing. The two soft drink companies have long vied for the top spot in the global market for brown, fizzy, sugar water. Some consumers claim they can taste a difference between the two colas (and maybe they can), while others see soda as a commodity (and simply buy the…
Posted by Leonard Buchholz on May 24, 2012 at 9:43am 0 Comments 0 Promotions
Have you ever blown up a balloon and then just let it go and listen to the sound it makes? If you have children or a crazy Uncle Lenny, chances are you've heard this noise before. It is so distinctive that once you've heard it, you are not likely to forget it the rest of your life.
I've heard this same noise in my head many times in the service drive right after an Advisor says something he or she shouldn't have. In our…
ContinuePosted by Paul Potratz on May 24, 2012 at 1:47pm 0 Comments 0 Promotions
Check out this great blog by Andrew Pasternak our SEM Director, as he tells us what's next in search engine marketing.
Anyone who is a real techno-geek about this stuff knows that there are two primary types of ads you can run through Google: text ads on the search network, and display ads on…
ContinuePosted by J.D. Rucker on May 24, 2012 at 6:25am 6 Comments 3 Promotions
The buzz is very positive. The tech sites that have turned Yahoo into a red-headed punching bag for the last 3 years are nearly-universally saying this is a win for the beleagured tech giant. Despite fading from prominence, Yahoo has something sexy and modern that may bring them back to prominence.
This isn't a…
ContinuePosted by Ralph Paglia on May 22, 2012 at 8:40am 0 Comments 0 Promotions
Posted by Brian Pasch on May 21, 2012 at 5:30pm 9 Comments 9 Promotions
At the 2012 Automotive Boot Camp, Ralph Paglia announced that Automotive Media Partners (AMP) will be hosting AutoCon 2012 in Las Vegas this fall. This gives dealers…
ContinuePosted by Ralph Paglia on May 20, 2012 at 11:00pm 2 Comments 2 Promotions
The 2012 Automotive Connections Conference & Exposition (aka AutoCon 2012) is brought to you by Automotive Media Partners, LLC. (AMP). AMP is a company led by Ralph Paglia, Chris Saraceno and Mike Myers who represent the largest online communities for Automotive Professionals.
The Automotive Digital Marketing (ADM) community website…
ContinuePosted by Criss Castle on May 19, 2012 at 5:00pm 5 Comments 3 Promotions
After you upload all your vehicle images to classified sites do you have room left over for more images? Don't waste them, they are a perfect opportunity to build your brand and promote your services.
Location, location, location! Where have you heard that before? When it comes to the location of your message, whether it's in the form of text, visual graphics or video, digital location is equally as important as a dealership's physical location.
Digital…
Posted by Tom Gorham on May 19, 2012 at 7:00pm 24 Comments 5 Promotions
For all of us who remember the sales floor before the Internet, we remember when we were King. We knew more about selling cars and had more information than any customer. We manipulated the customer like a piece of clay. We made huge commissions off of customers that had no idea what they should be paying for a car. Dream of forever.
Those days are long ago and far away. Today, the customer is king and we must prove our professionalism…
Continue
Filed under: Marketing/Advertising, Videos, Chrysler
Continue reading "Imported from Detroit" wins Grand Effie award for effective advertising
"Imported from Detroit" wins Grand Effie award for effective advertising originally appeared on Autoblog on Thu, 24 May 2012 19:30:00 EST. Please see our terms for use of feeds.
Permalink | Email this | CommentsLast month, I shared an overview of the technology Google has built to prevent bad ads from showing on Google and our partner sites, including our efforts to review accounts, sites and ads. To illustrate the scale of this challenge, today I’d like to provide some metrics that give greater insight into the scale of the problem we’re combating.
Bad ads have a disproportionately negative effect on our users; even a single bad ad slipping through our defenses is one too many. That’s why we’re constantly working to improve our systems and utilize new techniques to prevent bad ads from appearing on Google and our partner sites. In fact, billions of ads are submitted every year for a wide variety of products. We have a set of ads policies that cover a huge array of areas in more than 40 different languages. For example, because we aim to show safe, truthful and accurate ads to our users, we don’t allow ads for misleading claims, ad spam or malware.
Ads that are in violation of our ads policies aren’t allowed to be shown on Google and our AdSense partner sites. For many repeat offenders, we ban not just ads but also advertisers who seek to abuse our advertising system to take advantage of people. In the case of ads that are promoting counterfeit goods, we typically ban the advertiser after only one violation. Here are some metrics that give some insight into the scale of the impact we have had over time, showing the numbers of actions we’ve taken against advertiser accounts, sites and ads. You can see that the numbers are growing—and growing faster over time.
| Year | Advertiser Accounts Suspended for Terms of Service and Advertising Policies | Sites Rejected for Site Policy | Ads Disapproved |
|---|---|---|---|
| 2011 | 824K | 610K | 134M |
| 2010 | 248K | 398K | 56.7M |
| 2009 | 68.5K | 305K | 42.5M |
| 2008 | 18.1K | 167K | 25.3M |
We find that there are relatively few malicious players, who make multiple attempts to bypass our defenses to defraud users. As we get better and faster at catching these advertisers, they redouble their efforts and create more accounts at an even faster rate.
Even in this ever-escalating arms race, our efforts are working. One method we use to test the success of our efforts is to ask human raters to tell us how we’re doing. These human raters review a set of sites that are advertised on Google. We use a large set of sites in order to get an accurate statistical reading of our efforts. We also weight the sites in our statistical sample based on the number of times a particular site was displayed so that if a particular site is shown more often, it’s more likely to be in our sample set. By using human raters, we can calibrate our automated systems and ensure that we’re improving our efforts over time. In 2011, we reduced the percentage of bad ads by more than 50 percent compared with 2010. That means the proportion of bad ads that are showing on Google was halved in just a year.
Google’s long-term success is based on people trusting our products. We want to make sure that the ads on Google are safe and trustworthy, and we’re not satisfied until we do.
Posted by David W. Baker, Director of Engineering, Advertising
This community is dedicated to Thomas Lesard who was my boss from 1982 to 1984 while I worked for the De La Fuente Automotive Group in San Diego, CA. I know that nobody misses Tom as much as his family, but here it is, more than 25 years after he died in a tragic plane crash and I am still making a conscious effort at keeping the promises I made to Tom... Such is the lasting impact of true leaders!
-- Ralph Paglia
The ADM Professional Community has a mission objective to provide an online networking exchange that serves as an open source of files and resources useful in crafting a car dealer's digital marketing strategy and then executing the daily operational tactics. These tools include email templates, phone scripts, performance reporting and tracking spreadsheets, Search Engine Marketing (SEM) practices, including both paid and organic placements, along with guidance on what features and functionality make various types of automotive websites more effective.
Welcome to
Automotive Digital Marketing Professional Community
Please use the "Sign Up" link above to complete your registration form and become a member of the industry's leading Automotive Marketing and Internet Sales Professional Community. ADM members have access to resources, connections and private events that provide them with a competitive advantage.
Social Network for Car Dealers, Automotive Marketing, Advertising and Sales Management Professionals sharing Internet strategies and tactics
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May 30, 2012 from 9am to 10am – http://www.dealerwebinars.com/
0 Comments 2 PromotionsMay 31, 2012 from 9am to 10am – http://www.dealerwebinars.com
0 Comments 2 PromotionsJune 5, 2012 to June 6, 2012 – Tampa, FL
0 Comments 0 PromotionsJune 6, 2012 from 9am to 10am – http://www.dealerwebinars.com
0 Comments 0 PromotionsJune 13, 2012 from 9am to 10am – http://www.DealerWebinars.com
0 Comments 2 PromotionsAdded by Brian Pasch on May 21, 2012
Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.
Created by Ralph Paglia Jan 16, 2009 at 11:24am. Last updated by Ralph Paglia May 10, 2010.
Created by Ralph Paglia Jan 16, 2009 at 11:18am. Last updated by Ralph Paglia May 10, 2010.
ADM Professional Community Blogroll:
1. Social Media Optimization
2. Used Car Blog
3. Automotive Social Media
5. Automotive Social Media Network
6. Ford Community
7. Chevy Community
8. Toyota Community
9. Kia Community
10. Toyota Social Media Marketing Network
11. Social Media Marketing for Business
12. Weed Out Losers and Hire Winners
13. Take Control of Dealership Reputation
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