Automotive Digital Marketing Professional Community

ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers

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Automotive Marketing Professional Community Serves Car Dealers

Benefits of ADM Professional Community Membership:

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

Professional Community

AutoDigitalMarketing@Gmail.com

2701 N. Rainbow Blvd.
Unit 2202
Las Vegas, NV 89108
505-301-6369

Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, General Manager's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO


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Learn More About Digital Marketing... Watch the Video Referenced Below!

Latest ADM Activity - Click "More" at bottom!

Mike Elliott liked Jeff Larsen's profile
18 minutes ago
Mike Elliott liked Ken James's profile
20 minutes ago
Anne Fleming commented on Anne Fleming's blog post Want the REAL Reasons Women Buy from their Salesperson?
"This is all great conversation, great ideas, and great ideologies. Each and every one of us has years of on-the-court practice, mistakes and expansions, as people and as managers in countless roles/responsibilities. I have two things to add to this…"
2 hours ago
Tom LaPointe / CarChat24 posted a discussion

AutoNation cutting 3rd party leads - GOOD or BAD for industry?

An Automotive News article explains AutoNation plans to cut back on third party lead providers and focus more on marketing its own online presence. They did admit if providers cut prices they will consider the option.In light of the roller coaster relationship between…See More
4 hours ago
Cherie Price updated their profile
4 hours ago
Cherie Price commented on Anne Fleming's blog post Want the REAL Reasons Women Buy from their Salesperson?
"Response to Ralph Paglia's comment written 22 hrs ago.  Thanks, Ralph, for taking the time to read my post and even more so, for understanding my opinion.  Before I get into the 'nuts and bolts', I'd like to say…"
4 hours ago
Tom LaPointe / CarChat24 replied to Ralph Paglia's discussion Facebook Follows "No Free Lunch" Trend Set By Google, Yahoo and LinkedIn
"As cluttered and overloaded as FB has become, paying for placement seems like the only logical thing to do. It isn't THAT expensive and you get guaranteed views...something you didn't get when it was 'free' because people only…"
4 hours ago
Tom LaPointe / CarChat24 commented on Anne Fleming's blog post Want the REAL Reasons Women Buy from their Salesperson?
"It is ironic to me that to treat women different than men is as prejudice as different treatment for various ethnicities. I learned early in the business to see if a man needed 'approval' from his wife (or even kids) for a purchase - but…"
5 hours ago
Tom LaPointe / CarChat24 replied to Helen Smith's discussion Does a dealership need a website?
"Sorry...thought this was a joke. Why WOULDN'T you want a website? Location and word of mouth are important, but the internet is THE WAY to connect with people now. Multiple marketing channels have always been important - dealers used to spend…"
5 hours ago
Cherie Price commented on Anne Fleming's blog post Want the REAL Reasons Women Buy from their Salesperson?
"I have never treated a car salesman or ANY kind of sales person like they are pushing snake oil.  However, that's the way I've been treated.  I know of no other way to put it other than.......male car salesmen are patronizing to…"
5 hours ago
Jeff Mayernik commented on Anne Fleming's blog post Want the REAL Reasons Women Buy from their Salesperson?
"Um, seriously? "6) This is a "DO NOT" in lieu of a "DO".......DO NOT PATRONIZE ME.  Who outranks whom?  My 6 years of university or your 8th grade education? DO NOT TREAT ME LIKE A BLONDE BIMBO (sorry to the…"
9 hours ago
Tom Gorham liked J.D. Rucker's blog post Recycling Social Media Content is Getting Out of Hand
20 hours ago
Ralph Paglia replied to Ralph Paglia's discussion Facebook Follows "No Free Lunch" Trend Set By Google, Yahoo and LinkedIn
"As a useful tool and something that ADM Members can save for future reference, I added an infographic showing Facebook advertising creative size requirements and specifications to the bottom of the original post..."
yesterday
Drew Ament replied to Ralph Paglia's discussion Facebook Follows "No Free Lunch" Trend Set By Google, Yahoo and LinkedIn
"Another example: We promoted this post (Jan 23 to Feb 9) The targeting was: * exactly between the ages of 35 and 60 inclusive * Who like northern arizona university alumni relations, Northern Arizona University or Northern Arizona Lumberjacks*…"
yesterday
Ralph Paglia replied to Ralph Paglia's discussion Facebook Follows "No Free Lunch" Trend Set By Google, Yahoo and LinkedIn
"Britt, good insight... I have seen that to be true for several dealerships. For example, my friends at Rick Case Honda in Florida have been using Facebook for over three years and none of the recent changes have phased or deterred them from…"
yesterday
Ralph Paglia replied to Ralph Paglia's discussion Facebook Follows "No Free Lunch" Trend Set By Google, Yahoo and LinkedIn
"Wow! That is some serious competition to Google Adwords from almost every point of comparison... I have personally found that the nature of the offer and the image used is extremely important on Facebook... Your Trade-In offer is a good example of…"
yesterday
Drew Ament replied to Ralph Paglia's discussion Facebook Follows "No Free Lunch" Trend Set By Google, Yahoo and LinkedIn
"There is no "threshold" - more of a how much do you want to allocate based on site interaction after click - and ROI. I have dealers that spend $1000/month, I have dealers that spend $5000/month on Facebook. Both have good results based on…"
yesterday
Ralph Paglia left a comment for Jill Levy
"Jill, I am a big fan of Naked Lime and would love to see content contributions from the Naked Lime team on ADM..."
yesterday
Paul Potratz posted a blog post

May Is Coming, Are You Ready?

With May right around the corner, what is your dealership doing to make sure that you're targeting these 1.5 million potential shoppers? Learn who this audience is and how to target them with innovative strategies across multiple platforms. Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn what your brand should be doing to capture new shoppers.See More
yesterday
Britt Hoffmann replied to Ralph Paglia's discussion Facebook Follows "No Free Lunch" Trend Set By Google, Yahoo and LinkedIn
"My perspective on that is that it was great while it lasted but anytime a feature a business offers "for free" that becomes a staple to a customer, will inevitably have a price tag put on it; especially once a start-up becomes corporate.…"
yesterday

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ADM Blog Posts

Dealer Service and Loyalty Boost Highlights Importance of Customer Experience

Posted by Richard Holland on April 17, 2014 at 6:30am 1 Comment

The recently released J.D. Power 2014 U.S. Customer Service Index Study produced some interesting, and very promising, results.

The report concluded that customer satisfaction with dealer service has increased across the board with overall CSI increasing from an average score of 846 to 855 in luxury brands, and from 789 to 797 in mass-market brands.

The study noted some especially impactful trends when it came to customers that have complimentary or prepaid maintenance programs.

In mass-market brands, where complimentary maintenance programs are less common, the study found that buyers of…

Continue

Top 15 Questions To Ask Your Next Boss Before You Become Their Digital Marketing Manager

Posted by Brian Pasch on April 16, 2014 at 8:30am 16 Comments

By Brian Pasch

The responsibilities of an Automotive Digital Marketing Manager will vary from dealership to dealership. Regardless of the size of your company you work for, your future employer must outline the responsibilities of your job so that a clear job description is created.

Without a clear job description, it will be difficult for you to actively participate in your annual performance review.

If a detailed job description is not presented, offer to create one based on the questions provided below.

15 Questions To Ask Before Accepting The…

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Want the REAL Reasons Women Buy from their Salesperson?

Posted by Anne Fleming on April 16, 2014 at 7:00am 11 Comments

Welcome to Women’s Wednesday!

Dealers who “get it” know that the key distinction in optimizing sales to women is having exceptional sales advisors who offer exceptional service. But what does that really look like?

Women tell us directly through our car dealer review platform what works for them when interacting with a sales agent.  Below are their top 5 reasons for buying a car from them: 

  1. Trust  52.3%
  2. Being Respectful  52.1%
  3. Likeable  47.8%
  4. Knowledgeable…
Continue

Top 5 Best Practices when posting to eBay classifieds

Posted by Jason Turner on April 15, 2014 at 1:30pm 0 Comments

Top 5 Best Practices on eBay Classifieds

With any new product and marketplace there’s a learning curve and we’ve recently gained more knowledge about what it takes to manage the “art” of posting to eBay classifieds. We want to share the Top 5 Best Practices we’ve learned over the last few weeks with you:

1.)  New eBay accounts require some “Seasoning” similar to the historical craigslist landscape.

      a.)  It’s best to start posting with 5 ads a day and work up to 25 or you may risk burning

            your account.



2.)  Dealers with similar inventory need to ensure there is a sufficient vehicle description with enough unique content to differentiate each ad from anther. We’ve found some issues with dealers who have very similar inventory and unfortunately, our system can’t always trick eBay into thinking the ads are unique so they may…

Continue

Do You Have Multiple Streams Of Income?

Posted by Paul Potratz on April 15, 2014 at 11:30am 0 Comments

Do you have multiple streams of income? On this week's Think Tank Tuesday: learn how to uncover revenue opportunities you already have, build a long term strategy that is sustainable and create financial peace for your family. 

Data Base Marketing Can Promote Social Media Beyond Facebook's Paid Ads And Newly Limited Organic Search

Posted by Philip Zelinger on April 14, 2014 at 10:42am 0 Comments

WAAOL - All Automotive Advertising All The Time

Automotive advertising agencies have learned to manipulate the changing algorithms that search engines like Google and Bing use to drive organic search.  SEO is a fluid science that must now include social media. 

Automotive advertising agencies are dealing with recent changes on Facebook that limit organic search to power messages posted in their social networking community.  In today's Lunch With Phil show I discussed old school best practices that delivered consistent creative across multiple media and channels to increase the reach, frequency and…

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How to make a banana into a bbq pork sandwich...with chips and a drink.

Posted by Leonard Buchholz on April 14, 2014 at 7:30am 1 Comment

One of the best things about traveling is experiencing how other people run their businesses. 

It also allows you to have many different Sales presentations from many different people. This story is about how one motivated, knowledgeable and especially friendly Salesperson made a banana into a bbq pork sandwich.

 

I was training at a dealership in Ohio and one of my favorite things to do is to ask the people who live there “Where is the best place to eat?” I have had many memorable meals in great places from asking this simple question.

  

On this particular day I asked an even simpler question “Where is the closest place I can buy a little fresh fruit like a banana for lunch?”

The service…

Continue

From the Trenches - A Better Way to Get Reviews

Posted by Tom Gorham on April 11, 2014 at 2:00pm 11 Comments

 

Would you write a review for a hairstylist while he or she was cutting your hair?



It's not enough to be against something; one must offer an alternative. 

 

I am known to be against in-store reviews. I believe they create a feeling of pressure to the customer regardless of your actual actions. Once you have created a great buying experience where the customer feels he or she has…

Continue

The Power of Podcasts for Social Marketing

Posted by Philip Zelinger on April 11, 2014 at 10:15am 0 Comments

Automotive Advertising agencies recognize the value of consumer generated content to extend the reach and frequency of their messages.  The challenge is how to deliver it in such a way that their customers will read it and hopefully forward it to a friend.

Customers prefer audio and video over the written word so one solution is to provide the content through podcasts or webinars.  These platforms apply to both B2C and B2B social marketing initiatives.

I used my blog talk radio platform - WAAOL, All Automotive Advertising News All The Time - to represent an example of a B2B venue that has…

Continue

Fallon Chooses Ford amongst Controversy & Salespeople Humiliation

Posted by Richard Holland on April 10, 2014 at 7:00am 8 Comments

Last month, I wrote an article on how Jimmy Fallon announced during “The Tonight Show” that he was in the market for a truck. Manufacturers immediately took to social media in attempts to convince the popular talk-show host that he should choose them, including Ford, Dodge, Chevrolet and Nissan. Fallon announced last week that he had chosen to purchase a 2015 Ford F-150 King Ranch. He then further announced that, while he had chosen the truck, he had not decided who he was going to buy it from. A cooperative effort between Ford and “The Tonight Show” conjured up a contest they named “Fingers on a 4x4,” in which 10 salespeople from around the country would participate for the opportunity to sell Mr. Fallon a truck, by putting their hands on a Ford F-150 located on the aircraft carrier…

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ADM Professional Community Blogroll:
1. Social Media Optimization 

3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

7. Toyota Community

8. Kia Community 

9. Toyota Social Media

10. Social Media Marketing 

11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Blog Post Featured

Created by Ralph Paglia Jan 16, 2009 at 10:24am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Profile Featured

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