Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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Ralph Paglia

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing

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Automotive News Videos

Flat Sales, Fat Spiffs in Feb. (2/24/17)

Forecasters see flat Feb. sales, fat spiffs; Peek at VW Arteon; Tesla's cash-burning ways; Pensions hang over Opel talks; Cadillac takes on 'nation divided' in Oscars ad.

Waymo Alleges Uber Got Stolen Tech (2/24/17)

Waymo sues Uber, alleging stolen tech; Benz pickup for U.S.?; Audi board backs Stadler, Diess said to win support at VW; Car owners' biggest gripe: Tech glitches.

'Audacious' Ghosn Tough Act to Follow (2/23/17)

'Audacious' leader Ghosn tough act to follow at Nissan; Tavares' Opel ambition: Create 'European car champion'; Stabbing at GM plant; Mercedes creates special-edition roadsters.

Ghosn Gives Up Nissan CEO Title (2/23/17)

Ghosn gives up Nissan CEO title; Tesla narrows Q4 loss; Arraignment set for VW exec; PSA a partner in LA, San Francisco airport car-sharing venture; Sweet spots for EV sales.

Lexus, Porsche Top Dependability Study (2/22/17)

Lexus, Porsche top dependability study, Fiat struggle continues; PSA eyes partnership with Lotus owner Proton; BMW inks deal with Mobileye; Boost in range for VW's e-Golf.

Top 5 Most Popular Automotive Marketing Videos of Past 30 Days

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Top 5 Most Popular Automotive Marketing Photos of Past Month

What Customers Consider Good in Ratings

by Ralph Paglia What Customers Consider Good in Ratings 2017-02-04

Uber Lyft Create Car Buyer Consideration

by Ralph Paglia Uber Lyft Create Car Buyer Consideration 2017-02-04_05-19-22

Top Trends per DAS Study

by Ralph Paglia Top Trends per DAS Study 2017-02-04_04-31-55

Top Reasons Customers Follow a Dealer on Twitter

by Ralph Paglia Top Reasons Customers Follow a Dealer on Twitter 2017-02-04_05-01-29

Top Reasons Customers Check-in

by Ralph Paglia Top Reasons Customers Check-in 2017-02-04_05-12-24

Auto Industry Marketing and Advertising News



Latest ADM Activity - Click "More" at bottom!

Jim Dykstra posted blog posts

Jim Dykstra liked Jim Dykstra's blog post Top 6 Things Car Dealers Do To Make Car Buying Difficult
Ralph Paglia's album was featured

How Customers Buy Cars in 2017

These charts and illustrations were found in a recent research study and show how car buyers say they found the car and the dealer they chose in their most recent vehicle purchase...
Ralph Paglia posted photos
Ralph Paglia posted an album

How Customers Buy Cars in 2017

These charts and illustrations were found in a recent research study and show how car buyers say they found the car and the dealer they chose in their most recent vehicle purchase...
Ralph Paglia posted photos
Profile IconMuzammil Hussain, Tam McGregor, idriveyour wheels and 7 more joined Automotive Digital Marketing ProCom

Tom 1TeamSynergy Wiegand commented on Timmy D. James's blog post Come on – Does Video REALLY sell cars?
"Customers today want more than just Video Marketing. Customers (personally) want their CX expectations exceeded by Personal Brands of business [YOU] video validating them and facts. Customers want seamless movement from phone to video call, to live…"

Paul Potratz posted a blog post

How Influencer Marketing Can Help Sell Cars

Influencer marketing. It’s an affordable way to get your brand name out there and increase your sales. But where do you start?In order to add influencer marketing to your strategy or campaign, you have to iron out the details. In this week’s Hard Facts episode, Samantha reveals what you need to do before you take on key leaders that will promote your brand message.Watch the video to learn more!We’d love to hear what you have to say. Comment below and follow us on Facebook. Website:…See More

Cory Mosley posted a video

Progressive Retail Episode 26 - Accenture Study

On today’s show Cory shares results of a recent Accenture Study. Cory's weekly show on CBT Automotive Network. Original Air Date: Feb. 24, 2017

Doug Van Sach posted a video

What is the Best Predictor of Customer Loyalty?

AutoLoop VP, Analytics and Data Services shares findings about the best predictor of customer loyalty from AutoLoop's recently published white paper, "Life A...

Devin Koskan posted a blog post

Are Millennials Disrupting the Auto Industry?

Millennials are growing in number and their car buying preferences are vastly different than baby boomers or Gen X. There are so many conflicting reports and studies, so I recently read up on the subject and came across several interesting pieces of information that I thought I’d share in this blog:Millennials drive more than any…See More
Rahul Paul posted a blog post

A Guide to Finding the Right Aviation Equipment Supplier

If you’re looking for aviation equipment, you may have difficulties finding the right type of supplier that will meet your demands. We at Start Pac understand these issues, which is why we have created a guide to showcase how you can go about finding the right supplier that will fit your needs and budget.…See More
Kent Charlie posted a blog post

One Stop Guide to boost sales of your Auto Dealership with Facebook

The influence of Social Media on the purchasing intent of a product is increasing each day. According to a recent study conducted by the SUMO Heavy Industry, 42% of adults buy something after seeing it online. For car shoppers, the Social Media presence of the dealer is more important than the website of the dealer.Social media sites,…See More

Young Lee updated their profile

mik vil posted a blog post

3 Quick Ideas For Buying Garage Doors

Guide  by Canadian Garage DoorIf it’s time for you to replace or restore your existing garage doors, you must look into many different choices that abound in right this moment’s market. You may need to look at the next ideas for purchasing choices even if you plan to work it by yourself or you wish to rent a contractor later on.Do not neglect to measure the open space. Having a single automobile choice over a two-automotive garage,considering an…See More

Jon Floyd updated their profile

Anica Oaks posted a blog post

5 Tips For Keeping Your Precious Car Safe

Your car only runs as well as you maintain it. Every car has different needs when it comes to maintenance, and it is essential for you to know what that is. Determine the total extent of care that you need based on its age and condition. In order to save you both time and money in the long run it is essential for you to consistently take good care of your vehicle. Here are just 5 ways that you should work to safeguard your car from the inside out. …See More

Steve White posted blog posts

Hannah Whittenly posted a blog post

Chips in the Windshield: What to Do When It Happens to You

You may not think much of a pebble or some other small piece of debris hitting your windshield. However, if it leaves a chip in the glass, it will need to be looked at and replaced as soon as possible. Here are some steps that you should you take if you notice a chip or other blemish in your windshield?Take the Car to a Repair Shop QuicklyIf you notice the chip during business hours, you should take…See More

Mobile Video Marketing Charts, Data and Infographicsfor Car Dealers

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ADM Blog Posts

How To Protect Car From Acid Rain Corrosion

Posted by Kathy Wheat on February 15, 2017 at 2:30am 0 Comments

If you have a car you so much love and cherish, you will like to do everything possible to protect it. There are so many things that can result to damages on your vehicle but the major one is the acid rain which usually results to corrosion on your car exterior body. The paint used to beautify your car will be completely damaged with the color changed or even removed completely making your car look odd when you allow it to get in contact with acid rain. That is the reason why you have to do everything possible to ensure that acid rain does not affect your car directly. To do this you need a good, portable and innovative car umbrella like Lanmodo car umbrella made with ageless feature and innovative technology.

What You Simply Need To Know About Auto Car…


New Safety Features in 2017 Car Models That Redefined Driving as We Know it

Posted by Rahul Paul on February 21, 2017 at 10:30am 0 Comments

Just recently, devices such as the cruise control, air bags, and lap seat belts, were the trending novelties with regards to car safety features.

Unfortunately, auto accidents still happen even with the presence of these high-end safety features. When involved in a car collision, consider hiring a car accident lawyer to assist with recovery of losses and with legal paperwork. Your attorney will help you
discover how you can handle your car insurance company as well as gather evidence essential for your case. However, having your car equipped with automated technologies such as self-parking and autonomous cruise control mitigates the…


4 Things That Will Happen After You Get a DUI

Posted by Hannah Whittenly on January 21, 2017 at 1:30pm 0 Comments

If you drive under the influence even once, you risk going through the legal jungle of a DUI charge. There is more to deal with than most criminal charges, and it is all stressful and expensive. Below, there is a list of four things that will probably happen if you make the unwise choice of driving legally inebriated.

Prepare for Court, Retain Counsel and Make Your Court Date

Mentally Preparing for Court

If you find yourself in this unfortunate situation, you must try and understand your state's laws regarding first time DUI offenses. Start by doing some research regarding procedure and possible punishments.

Retaining Counsel

It would be smart to hire a proper legal representative, such as Steve W. Sumner, Attorney at Law, to represent you in…


Shopping for a New Ride? 4 Mistakes You Don't Want to Make

Posted by Rachelle Wilber on February 15, 2017 at 11:30am 0 Comments

Having a new car is fun and exciting, but the process of buying one is not.

It can be a very stressful and unpleasant experience, and it can be made worse if you make a mistake and wind up paying too much or getting a car you don't really want. Here are four mistakes you don't want to make when shopping for a new car.

Not Checking Out Financing Options Ahead of Time

Most car dealerships, especially new ones, offer financing programs for those who buy cars, but dealer financing is not always the best deal. To make sure you get the best interest rate possible on a loan, check out financing before going to the dealership. Apply to get pre-approved at a bank or credit union. That way, you know whether what the dealership is offering is a good deal…


The Good Life: How to Find the Perfect Luxury Car

Posted by Lizzie Weakley on February 15, 2017 at 12:00pm 0 Comments

One of the main perks of life is driving a luxury car, which can make a long commute more enjoyable and will allow you to have a boost of confidence. Luxury cars are known for their innovative features and sleek design, making for a fun mode of transportation. When you want to find the perfect luxury car, you'll need to take a few steps that will prove to be effective.

Test Drive Different Models

One of the best ways to get a feel for the right luxury car that you'll enjoy long-term is to test drive different the latest models. Getting behind the wheel and determining how smooth the road feels while driving in the car will allow you to determine how comfortable you feel. Visit a location like…


Automotive Parts Manager – Spirit Chrysler Jeep Dodge Ram

Posted by Craig Lockerd on February 17, 2017 at 12:38pm 0 Comments

Spirit Chrysler Jeep Dodge RAM – Automotive Parts Manager





Spirit Chrysler Jeep Dodge RAM is currently looking to hire an Automotive Parts Manager! We are looking for a qualified applicant to head our Parts Departments and are offering competitive pay and full benefits. Previous Automotive Parts Management experience IS A PLUS BUT NOT REQUIRED! WE ARE ALSO WILLING TO…


How to Capture More Revenue Without Much Effort

Posted by Mike Gorun on February 21, 2017 at 5:52am 0 Comments

One of the advantages of Pre-Paid Maintenance Programs (PPM) is that they span the generational gaps. Regardless of which generation consumers happen to be in, none of them like surprise repairs, or other expenses. That’s why dealers focus on payments – and not price – when selling cars.


Consumers want fixed expenses. When it comes to millennials, they tend to be saddled with all sorts of debt including those credit cards they eagerly accepted while in college, and the student loans they end up with in order to launch their careers. Older generations are at, or close to, the point of fixed incomes from retirement plans or social security. Peace of mind that their vehicle is covered, and they are protected against any unexpected repairs, is perhaps more valuable to these consumers than ever…


Then and Now: Distractions For Drivers Through The Ages

Posted by Brooke Chaplan on January 16, 2017 at 9:30am 0 Comments

Of the 2.5 million traffic accidents each year, it is estimated that 1.6 million of these have a cell phone involved. Despite this shocking fact, people continue to use cell phones - whether to talk or to text - while driving. Throughout the years, a variety of issues caused distracted driving - the act of taking eyes off the road or hands off the wheel or losing focus. Read on to learn more about the various distractions and the safety innovations that are leading to improvements on the road.

Distractions of the Past

In years prior to the invention of the cell phone, distracted driving was often a result of the following risky activities:

• Smoking

• Having a pet (not in a carrier) as a passenger

• Adjusting controls such as temperature or audio

• Eating or drinking

• Losing…


Come on – Does Video REALLY sell cars?

Posted by Timmy D. James on February 16, 2017 at 5:30am 1 Comment

Technology has drastically changed the way businesses and auto dealers operate.

Hey, think about it. It was not too far in the distant past that we did just about everything via fax machine. Leads came in, financing was secured and, well, just about everything was via fax.


Consider this… there was once a time when radio and newspaper were the dominant media for disseminating messages to consumers. Potential customers read the newspaper every day and listened to the radio as a primary form of entertainment.


Then along came this revolutionary device known as television.

At first, it was expensive and limited to the more affluent classes. However, it very quickly grew into almost 100% of households. Then along came TV commercials.…


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Cast a spell with Google and Warner Bros. Pictures

Now anyone can try their hand at magic with a little help from Google and the new Warner Bros. Pictures film set in J.K. Rowling’s Wizarding World, “Fantastic Beasts and Where to Find Them.” Taking place decades before Harry Potter first arrives at Hogwarts, “Fantastic Beasts” follows the adventures of magizoologist Newt Scamander in a whole new era of the wizarding world — New York in 1926.

If you want to try being a wizard, try casting spells on your Android phone: Just say “Ok Google” followed by “Lumos” or “Nox” to turn your flashlight on and off. Try “Silencio” to silence the ringer and notifications.

You can also explore the world of “Fantastic Beasts and Where to Find Them” with Google Street View. Visit New York in 1926 as brought to life in the film, as well as the real locations today. Fans can visit MACUSA (Magical Congress of the USA); Steen National Bank, where Newt first meets Jacob Kowalski; the underground speakeasy The Blind Pig; and the magical apartment of Tina and Queenie Goldstein, two of the film’s key characters.

Once you’ve mastered charms and found the lay of the land, help Newt find his escaped beasts before they come to harm in a city already on edge from dark forces. Using our new Daydream View virtual reality headset, you can wave a wand to explore the magic of Newt’s case, a treasure trove full of everything he needs to cast spells, solve puzzles and find his beasts. The experience will be available when Daydream View goes on sale in November.

Don’t forget to share your adventures with your friends by downloading an exclusive “Fantastic Beasts” sticker pack (coming soon) in our messaging app, Google Allo. You can also watch content inspired by the wizarding world from your favorite YouTube creators starting November 1.

To start your journey and discover more magic with Newt and friends, visit “Fantastic Beasts” is in cinemas in November.

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ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

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Internet Sales Manager Resources and Blogroll

ADM Professional Community Blogroll:
1. Social Media Optimization 

2. Persuasive Concepts Social Marketing 

3. Kia Community 

4. Toyota Social Media

5. Social Media Marketing 

6. Weed Out Losers and Hire Winners 

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Automotive Marketing News

Subaru sees Impreza as gateway to young buyers

How is Subaru reaching out to millennials? With a puppy, of course. It's one of the images Subaru of America is using to reach millennials in its national ad campaign for the all-new 2017 Subaru Impreza.

AutoNews Now: Flat sales, fat spiffs in Feb.

Forecasters see flat Feb. sales, fat spiffs; Peek at VW Arteon; Tesla's cash-burning ways; Pensions hang over Opel talks; Cadillac takes on 'nation divided' in Oscars ad.

New Audi S5 Coupe campaign pits man against beast

Audi is launching a new ad campaign for the 2018 S5 Coupe, slated to hit dealerships this spring. The ad, titled 'Monster,' was released Friday, targeting thrill-seeking drivers.

Acura lands jersey sponsorship deal with Columbus Crew soccer club

Acura will be the official jersey sponsor and automotive partner for Major League Soccer's Columbus Crew. The deal calls for the Acura logo to appear on the front of Crew jerseys for the next three seasons.

Cadillac takes on 'divided nation' in Oscars ad

Add Cadillac to the list of advertisers using an ad in an attempt to bridge political divides. In a TV spot that will run during Sunday's Oscars, the GM unit seeks to dispel the notion that America is a nation divided.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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