Automotive Digital Marketing ProCom

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Automotive News Videos

Audi’s SUV ‘opportunity’ (1/26/15)

Audi sees big chance in U.S. taste for SUVs, Tesla expands range in China; Honda’s new airbag supplier; early Super Bowl ads.

Import Dealers' D.C. Agenda (1/26/15)

CFPB, trade issues on new leader's priority list; the Gen-Y workplace; Toyota sales projection; big hopes for Buick, GMC.

Lessons From the Downturn (1/25/15)

Even in good times, dealers not letting their guard down; eBay on online selling; cheaper gasoline fueling used-car market.

Soros Next Mega-Dealer? (1/25/15)

Reps from billionaire's investment fund make rounds at NADA; Fox takes helm; make-meeting highlights; Stein: Ready, set, spend.

Busting Millennial 'Myths' (1/24/15)

Young people actually do want cars, MTV study finds; no 'subprime bubble,' lending expert says; advice for dealers: Reinvest.

Top 5 Most Popular Automotive Marketing Videos of Past 30 Days

1. Don't Judge a Book By It's Cover

Added by Bobby on January 8, 2015

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Top 5 Most Popular Automotive Marketing Photos of Past Month

Big Data... Big Promises... Is It Real?

by Automotive Social Marketing I am hopeful that the time will soon come when as an industry we will embrace Intelligent Lead Routing powered by the same data aggregation (Big Data) algorithms used in a much less efficient manner today by lead scoring systems. ILR combined with lead nurturing has the proven potential to drive long term customer retention, while enhancing the ROI from new business acquisition strategies and campaigns. Imagine that, a system that using intensive training and coaching to show sales pros how to leverage customer communication activities in a manner that recognizes and leverages their own individual strengths to ensure maximum results from each day's efforts. This has always been a people business, and when we optimize process and match the right customer with the right message at the right time and pair that customer with the right sales resource.... We all win.

CarChat24 receives 4th DrivingSales Dealer Satisfaction Award

by Big Tom LaPointe Thank you to our dealers for awarding us Top Chat Provider for the fourth year! We're proud to be a ‪#‎DrivingSales‬" award recipient. CarChat24 Sales VP Jeff Sterns is pictured with Josh Phelon at ‪#‎NADA2015‬. We are honored and humbled to serve our dealer partners. ‪#‎chat‬ ‪#‎dealerchat‬ ‪#‎carchat24‬

Is the glass half empty or half full?

by Manny Luna The purpose of the question is to demonstrate that the situation may be seen in different ways depending on one's point of view. Here's mine. http://vldigitalmarketing.net

Auto Industry Marketing and Advertising News

Bryant Gumbel and Katie Couric equate BMW i3 with the Internet

Filed under: , , , , , ,

Remember when no one understood the Internet? BMW does, and as it sees it, it's a similar story with its all-new i3.

Continue reading Bryant Gumbel and Katie Couric equate BMW i3 with the Internet

Bryant Gumbel and Katie Couric equate BMW i3 with the Internet originally appeared on Autoblog on Mon, 26 Jan 2015 12:44:00 EST. Please see our terms for use of feeds.

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BBC erecting 30-foot tall Stig in Warsaw

Filed under: , , ,

A 30-foot tall fiberglass statue of The Stig, built over the course of two months in England, is now traveling by truck to Poland to mark the launch of Top Gear's new home, BBC Brit.

Continue reading BBC erecting 30-foot tall Stig in Warsaw

BBC erecting 30-foot tall Stig in Warsaw originally appeared on Autoblog on Sun, 25 Jan 2015 19:16:00 EST. Please see our terms for use of feeds.

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2015 Land Rover Discovery Sport configurator launches, full pricing revealed

Filed under: , , , , ,

The configurator for the 2015 Land Rover Discovery Sport is now online, and it shows the pricing and available options for all three trim levels of this entry-level luxury CUV. Regardless of model, the Disco Sport comes with a 2.0-liter turbocharged four-cylinder and nine-speed automatic driving all four wheels.

Continue reading 2015 Land Rover Discovery Sport configurator launches, full pricing revealed

2015 Land Rover Discovery Sport configurator launches, full pricing revealed originally appeared on Autoblog on Thu, 22 Jan 2015 18:31:00 EST. Please see our terms for use of feeds.

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Learn More About Digital Marketing... Watch the Video Referenced Below!

Latest ADM Activity - Click "More" at bottom!

Ashley Mabery is now friends with Mike Elliott and Ralph Paglia
1 hour ago
Black Book posted a blog post

Black

Hello and welcome to this week’s edition of the Used Car Market Report from Black Book. As you can tell we are again recording this market video blog via Skype while on the road. Where has the industry taken us this week? We are coming to you from the exhibition hall floor and the Black Book booth at the 98th annual NADA Convention and Exposition in San Francisco. Unfortunately there is no…See More
1 hour ago
Big Tom LaPointe posted a status
"confused internet mgrs don't know or care UNIT SALES or profit from lead source. only want high lead count #carsales #measureeverything"
2 hours ago
Virgil Stanphill posted a blog post

Tips For High Volume Car Sales - 20 Free Sales Videos Offer

The video promoted preparation and automation as 2 of 5 keys to high volume auto sales.Towards the end of the video he offers 20 "no strings attached" FREE videos on selling cars.See More
9 hours ago
Mark Frost commented on Timothy Martell's blog post How to Build a Blog Audience from the Ground Up
"Haha, Tom! Only if you're hoping that looking like you've got an audience will translate to results. ;)"
20 hours ago
Bobby commented on Bobby's group Inspiration-Motivation Quotes
"There is no shame in defeat, the personal let down is if you don't try!~"
22 hours ago
Big Tom LaPointe's blog post was featured

CarChat24 wins 2015 AWA Automotive Website Award

The CarChat24 team is proud to announce we have received an Automotive Website Award for Marketing Innovation. The prestigious award was presented in San Francisco on January 22, 2015, as the 2015 National Automotive Dealers Association conference kicked off, and coincides…See More
23 hours ago
Ralph Paglia's blog post was featured

NADA Convention from a Local San Francisco Perspective

National Auto Dealers Association convention sweeps into San Francisco with industry on a roll By at…See More
23 hours ago
Rebecca Kon's blog post was featured

Top Ten Blogs and News for Auto Dealers: January 17 - 23

There’s been lots of excitement this week as NADA kicks off this weekend, Super Bowl Sunday is getting closer, and the U.S. President just gave his State of the Union Address. In case you missed everything going on this week, ActivEngage put together the Top 10 automotive news articles and blogs just for you! Enjoy!10. …See More
23 hours ago
Paul Potratz's blog post was featured

Can You Translate That For Me?

In this week’s episode of Hard Facts, Samantha uncovers a cost-free way to utilize your bilingual sales staff to reach a broader demographic. Learn how you can implement this strategy at your dealership.See More
23 hours ago
Timothy Martell's blog post was featured

3 Reasons to Take Content Seriously for Better SEO (with Bonus Infographic)

SEO is a complicated practice, especially if you're just starting in 2015. Things have changed a lot in the past 10 years, making it more difficult than ever for small businesses to compete against businesses with large marketing budgets. But as one of the most important parts of a business's digital marketing…See More
23 hours ago
Big Tom LaPointe posted a blog post

CarChat24 wins 2015 AWA Automotive Website Award

The CarChat24 team is proud to announce we have received an Automotive Website Award for Marketing Innovation. The prestigious award was presented in San Francisco on January 22, 2015, as the 2015 National Automotive Dealers Association conference kicked off, and coincides…See More
yesterday
Ralph Paglia posted a blog post

NADA Convention from a Local San Francisco Perspective

National Auto Dealers Association convention sweeps into San Francisco with industry on a roll By at…See More
yesterday
Virgil Stanphill posted a blog post

Tips For High Volume Car Sales - 20 Free Sales Videos Offer

The video promoted preparation and automation as 2 of 5 keys to high volume auto sales.Towards the end of the video he offers 20 "no strings attached" FREE videos on selling cars.See More
yesterday
Virgil Stanphill updated their profile
yesterday
Mike Elliott posted a discussion

Finding the Hidden Market That Your Business Is Missing Out On

Recently, I went car shopping with my wife. We were casually browsing when a salesperson approached us. After listening to his pitch, he turned to me and -- in front of my wife -- said, “Most of the ladies won’t care about looking under the hood, so I won’t bother giving her the marketing spiel on the performance.”His comment surprised me. Yet this kind of stereotyping happens all the time in marketing. Just look at the gender bias in advertisements: Whether it’s a reference to sports, clothes…See More
yesterday
Melissa Fabre replied to Kim Essenmacher's discussion Dealership Website SEO
"I feel like listing your Home Page as #1 is unnecessary because that's really a given so I'll leave that one off my list. My top 5 1) Specials pages- All of them. I'm talking Parts, Service, New, and Used. Nothing makes me cringe more…"
yesterday
Melissa Fabre updated their profile
yesterday
Jose M Alonso and Big Tom LaPointe are now friends
Saturday
Big Tom LaPointe commented on Jose M Alonso's blog post I am " The American Dream"
"Cool story"
Saturday

Automotive Marketing Community Photos

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ADM Blog Posts

CarChat24 wins 2015 AWA Automotive Website Award

Posted by Big Tom LaPointe on January 25, 2015 at 12:00pm 0 Comments

The CarChat24 team is proud to announce we have received an Automotive Website Award for Marketing Innovation. The prestigious award was presented in San Francisco on January 22, 2015, as the 2015 National Automotive Dealers Association conference kicked off, and coincides with our fourth DrivingSales award for excellence in chat.

The AWA awards are presented annually just prior to the start of the NADA conference by consulting firm PCG Consulting, Inc., and “recognize the best vendors in automotive digital marketing”, in a variety of categories.

“We are pleased to present CarChat24…

Continue

NADA Convention from a Local San Francisco Perspective

Posted by Ralph Paglia on January 25, 2015 at 12:00am 0 Comments

National Auto Dealers Association convention sweeps into San Francisco with industry on a roll 

  …
Continue

Top Ten Blogs and News for Auto Dealers: January 17 - 23

Posted by Rebecca Kon on January 23, 2015 at 11:55am 0 Comments

There’s been lots of excitement this week as NADA kicks off this weekend, Super Bowl Sunday is getting closer, and the U.S. President just gave his State of the Union Address. In case you missed everything going on this week, ActivEngage put together the Top 10 automotive news articles and blogs just for you! Enjoy!

10. Chrysler exec sees dealerships, operations evolving

Pete Grady is considering satellite stores and getting service operations closer to consumers. Dealers, what are you thoughts on these possible changes to the standard business…

Continue

Can You Translate That For Me?

Posted by Paul Potratz on January 23, 2015 at 11:20am 0 Comments

In this week’s episode of Hard Facts, Samantha uncovers a cost-free way to utilize your bilingual sales staff to reach a broader demographic. Learn how you can implement this strategy at your dealership.

3 Reasons to Take Content Seriously for Better SEO (with Bonus Infographic)

Posted by Timothy Martell on January 23, 2015 at 9:30am 0 Comments

SEO is a complicated practice, especially if you're just starting in 2015. Things have changed a lot in the past 10 years, making it more difficult than ever for small businesses to compete against businesses with large marketing budgets. But as one of the most important parts of a business's digital marketing strategy, you can't ignore SEO.

 

Content is easily one of the best ways for businesses to take control of their rankings and build up authority with Google and other search engines. It's the simplest strategy, but it's also one of the…

Continue

Make Digital Communication a Priority by 2025

Posted by Rebecca Kon on January 21, 2015 at 2:21pm 1 Comment

In a recent report by IBM, “Automotive 2025: Industry without borders”, discusses the future of the automotive industry among OEMs, automotive suppliers, and other auto industry participants. The authors Ben Stanley and Kal Gyimesi ask this question,

 

“How can you form relationships with newer, non-traditional industry participants to provide the digital relationship and customer experience that today’s drivers and passengers demand?”

 

The answer, left open for you to do some soul-searching, has one obvious answer:

Invest in live chat.

Live chat is a proven…

Continue

Why 'Irrelevant' Content on a Dealer's Website is Relevant

Posted by J.D. Rucker on January 21, 2015 at 12:30pm 7 Comments

Once you get over the beauty of the 1970 Dodge Charger in the picture, you might ask yourself, "What does a 45-year-old muscle car have to do with automotive content?"

We've been asked the same type of question multiple times pertaining to content we publish on dealer websites. Sometimes, it's dealers asking. Other times, it's other vendors wondering what we're doing or "tattling" to the dealer about it. The funny part is that when compared to the automotive marketing "gurus" who question it, the dealers tend to understand the philosophy much more quickly than the vendors.

I'm not here to insult anyone. I totally understand why it's hard for many vendors to get, especially the larger ones who have mechanized content, search, and social strategies. The reality is that based upon…

Continue

Chat Success – JUST DO IT!

Posted by Big Tom LaPointe on January 20, 2015 at 8:30pm 0 Comments

Some people want it to happen,

some wish it would happen,

others make it happen.
~ Michael Jordan

Anybody with even a passing interest in sports in the 80’s and 90’s has vivid memories of basketball legend Michael Jordan defying gravity to fly through the air and slam dunk a basketball. Again, and again, and again. The man was virtually synonymous with Nike’s ‘Just Do It’ slogan, because he did. Such was his dominance not only of the game, but of sports branding, that he still pulls in nearly $100 million a year on branded gear.…

Continue

Learn The Secrets To Digital Marketing Strategies

Posted by Paul Potratz on January 20, 2015 at 11:28am 0 Comments

Due to popular demand I bring you the extended cut of a recent Think Tank Tuesday where I explain my secrets to achieving digital success.

Weight Watchers: Live Chat goes mainstream

Posted by Big Tom LaPointe on January 19, 2015 at 9:58am 0 Comments

Live Chat isn’t a website novelty any more. It’s a major communication channel between businesses and their clients, and the rollout of Weight Watchers’ new live chat coaching program is a huge example of this trend. Can the weight loss giant serve as an example for car dealerships that have yet to deploy live chat on their websites?

Major customer service leaders, including Nordstrom, Disney and Home Depot have chat available for their customers. And now Weight Watchers offers an “Expert Chat” program that allows subscribers to chat live with a coach around the clock.

“…the hope is that the 24/7 chat and personal coaching sessions will be able to take aspects of the Weight Watchers group meeting format and recreate them for customers who would prefer to interact online at their own…

Continue

Automotive Thought Leader Journal

Automotive Marketing and Car Dealer News from AutoBlog

Bryant Gumbel and Katie Couric equate BMW i3 with the Internet

Filed under: , , , , , ,

Remember when no one understood the Internet? BMW does, and as it sees it, it's a similar story with its all-new i3.

Continue reading Bryant Gumbel and Katie Couric equate BMW i3 with the Internet

Bryant Gumbel and Katie Couric equate BMW i3 with the Internet originally appeared on Autoblog on Mon, 26 Jan 2015 12:44:00 EST. Please see our terms for use of feeds.

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Google Blog Articles, News and More

Through the Google lens: Search trends January 16-22

Here’s a side of search trends to go along with your Friday. Read on to find out what got people talking–and searching–this week.

Deflate-gate and other scandals
Super Bowl drama is already here, and it’s not even February 1. After the New England Patriots dominated the Indianapolis Colts 45-7 to win the AFC Championship, news broke out that 11 out of the 12 balls used by New England quarterback Tom Brady were under inflated, which is a no-no in the NFL. The league has strict rules about the air pressure in game day balls since alterations could give one team an advantage. Both Brady and head coach Bill Belichick are singing Shaggy's greatest hit “It Wasn’t Me,” so we’ll all have to wait and see how the mystery unfolds.

On the other “football” field, U.S. Women’s National Soccer Team goalkeeper Hope Solo is back in trouble with the law after she and her husband, Jerramy Stevens, were pulled over for suspicions of driving under the influence. The kicker? This all happened while Stevens was driving the U.S. team van, which promptly resulted in a 30-day suspension for Solo. This event comes just seven days after charges of domestic violence were dropped against the athlete.

The last laugh
On Tuesday, President Obama delivered his sixth State of the Union address to outline his legislative agenda for the year ahead. Then, on Thursday, the President took questions about his remarks from YouTube Creators. While topics like education, the economy and foreign relations got people searching, the Internet had a field day after Obama dropped the proverbial mic at the expense of his Republican counterparts during his speech. In the midst of his talk, Obama stated “I have no more campaigns to run,” generating applause from some of his opponents. But Obama -- not one to be the butt of a joke -- responded as smooth as butter: “I know because I won both of them.” Burn.
Not what you expected
Search left people salivating after news that milk’s favorite cookie, the Oreo, was getting a new flavor inspired by Valentine’s Day. Confection-maker Nabisco decided to bring cupcake and cookie together in holy matrimony with the launch of a red velvet version of their snack on February 2. And as some people tried to satisfy their sweet tooth, it looks like Tiger Woods may have lost his...literally. The famed golfer made an appearance at his girlfriend Lindsey Vonn’s World Cup skiing race in Italy sporting a missing tooth, causing a stir on the web as people tried to find an explanation for his gap-toothed smile.

Meanwhile, things took a turn for the worse at the happiest place on earth. Disneyland was linked to an outbreak of more than 50 cases of the measles. Health officials are declaring the park safe for those who have their immunizations, but the situation has drummed up more controversy around the anti-vaccination movement.

Tip of the Week
Still sticking to your diet resolution? If you need a little help knowing the number of calories you’re eating just ask, “Ok Google, how many calories are in an avocado?” to stay in tip-top shape.

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Internet Sales Manager Resources and Blogroll

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Automotive Marketing News

BMW Super Bowl ad compares i3 with early Internet

In BMW's Super Bowl spot, the brand is casting its electric i3 hatchback as an ahead-of-its-time concoction that needs some explaining -- just like the Internet back in 1994.

For Infiniti Q50, 'we need to give it some love' in ads

Infiniti's new global ad agency will help "re-stimulate" the brand's volume leader, the Q50 sedan, this spring, nearly two years after its U.S. launch.

Super Bowl advertisers hype their messages early and often

Building an elaborate pregame hype machine reflects a growing trend among Super Bowl advertisers: To get the most bang for the buck from the biggest advertising event of the year, use social media early and often -- emphasis on "early."

Social isn't selling cars, Acura chief says

The promise of social media helping dealers to sell cars has yet to be realized, says Mike Accavitti, Acura division general manager.

Getting creative to get noticed at NADA

Big vendors can afford the big bucks. But smaller outfits need to think outside the box if they want to get noticed by as many attendees for as few dollars as possible. Here's how some do it.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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