Why the Service Write Up Is Critical
Scot Eisenfelder shares why the service write-up is critical to increased revenue in this video blog.
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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC
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May Your DMS Be Forever in Your Favor
This is my third and final blog in the series about…See More
The Surprising Effect Charity Work Has on Your Bottom Line
Community involvement has always shown a strong correlation with successful businesses. A study published in Strategic…See More
Why fuel cards are haves trucking business and the like
The profit margin of trucking business is just too thin, as little as about 5 cents for every dollar spent and the major cost going for fuel purchase, which is the lifeblood for the business. And this is where fleet operators and fleet managers face…See More
Auto Industry Viral Marketing Innovator Vboost Achieves Milestone of 10 Million Video Views for Auto Dealer Clients
Unique Customercials are organically shared by customers across their social platforms producing a huge viral lift for auto dealersNewport Beach, CA –August 13, 2019– Vboost (www.vboost.com), a viral marketing…See More
Getting Service Recommendations Is Child's Play
Customer experience and standing out from the competition by excelling at customer satisfaction is still very much a good…See More
Five Drivers of Google Ad Excellence
How can you go from good to great in the hyper-competitive Google ad space? Here are five keys to help drive ad relevance,…See More
SureSale Launches National Ad Campaign: Introduces Shirley, Brand Ambassador for SureSale’s Certified Vehicles
Print and broadcast media campaign supports SureSale’s transparent buying experience for quality used vehicles; Louisville is premiere market with others to follow Los Angeles, CA –August 12, 2019 – SureSale Certified, the gold standard for quality…See More
Car Finance FAQ
The world of vehicle finance can be very confusing to the average person. If you do not finance cars often, you may be a…See More
Relationships Matter
Mike Trasatti explains the importance of building relationships with your customers in this video blog.
Auto/Mate Integrates DMS with Armatus Dealer Uplift, Boosting Auto Dealers’ Warranty Parts Gross Profits
Albany, N.Y. – August 12, 2019 – Auto/Mate Dealership Systems announced today it has successfully completed all dealership management system (DMS) integrations with Armatus Dealer Uplift. Real-time integration between the two systems allows auto…See More
Use Customer Data to Build Better Relationships
For such a small word, the word ‘data’ packs a pretty big punch. Some marketers get overwhelmed when they hear it because…See More
Google Ads Negative Out Geo
In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses the importance of excluding out of the country and out of the state geography in order to optimize your targeted audience in your primary market areas.See More
Are Stitched Photo Videos Outdated?
Tim James shares his expertise on why stitched videos are still valuable to dealers in this video blog.
Reducing Service Lane No-Shows
While it’s nice to have room in your shop’s schedule to handle walk-ins and other unexpected work, a service lane no-show…See More
Consumer Data Privacy Laws are Spreading Nationwide
Is your dealership located in one of these 20 states? If so, pay attention. The California Consumer Privacy Act (CCPA) may be the first comprehensive data privacy law in the U.S., but it certainly isn’t the last. Since its passage,19 additional…See More
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Email Marketing Optimization
Posted by Ralph Paglia on August 3, 2019 at 9:00am 0 Comments 1 Like
What is Email Marketing?
This is the process of sending out a secure email containing different types of content to a specified list of subscribers. The content served up in this way can be aimed at:
- Driving traffic to your…
Responding to Negative Reviews [Examples + Templates]
Posted by Ralph Paglia on August 3, 2019 at 8:00am 0 Comments 1 Like
With today’s average customer online and connected, every individual has a voice and a platform to share their experiences and opinions of the businesses they engage with — and these perspectives matter.
In fact,…
ContinueHow Can Your Dealership Win Business from Recall Customers?
Posted by Dan Beres on August 2, 2019 at 8:11am 0 Comments 0 Likes
A recent article in Wards Auto shares results from a study of 6,200 dealerships conducted by analytics company Marchex. According to the survey, dealerships who use active listening techniques and build rapport with customers on the initial calls are the…
Location Extensions
Posted by Jim Flint on August 2, 2019 at 6:00am 0 Comments 0 Likes
In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses the importance of implementing location extensions to advertising campaigns for more traffic.
Take Control of Your Customer Experience By Breaking Down Your Data Silos
Posted by Doug Van Sach on August 1, 2019 at 7:13am 0 Comments 0 Likes
One of the biggest hurdles dealerships face when attempting to create a personalized experience for every customer is breaking down their data silos. Data silos are common in virtually every auto dealership today. They…
Influencer Marketing: You Don’t Need an Instagram Model
Posted by Paul Moran on July 30, 2019 at 7:07am 0 Comments 0 Likes
The hottest thing in social media marketing right now is influencer marketing. Businesses continually leverage celebrities to gain exposure and attention. Think about all the dealerships that hire famous athletes, or a YouTube celebrity, to help draw a crowd to their dealership. Sure, it works. That’s why businesses do it. But do they always attract the right…
It’s a WAR out there—3 Problems that Local Search Group Solves for Automotive Retailers
Posted by Jim Flint on July 30, 2019 at 6:07am 0 Comments 0 Likes
The automotive retail industry is competitive. It’s a war out there and you have to know what your agency can do for you. Three things you know you’re getting when you work with Local Search Group follow—starting with the idea that we can help you win the battles you face on the retail…
ContinueDon’t be Generic in Your Video Marketing
Posted by Timmy D. James on July 26, 2019 at 7:00am 0 Comments 1 Like
Today's consumers want marketing that is personalized to them. In the past, marketing has always been about broadcasting the same message to everyone. Attempting to catch as many "fish" as possible. That strategy no longer works in today’s modern world of consumer shopping behavior.
To truly capture a customer’s attention and win their…
ContinueOmnichannel Service Marketing Yields Better Results
Posted by Scot Eisenfelder on July 26, 2019 at 6:54am 0 Comments 0 Likes
Dealerships aren't always the first place that vehicle owners think of when it's time for service. According to the Cox 2017 Car Buying Journey study, 23% of new vehicle owners and 53% of used vehicle owners did not return for service to the dealership where they purchased the vehicle.
To retain more of their sold customers, dealers are…
ContinueDisplay vs Search
Posted by Jim Flint on July 26, 2019 at 6:00am 0 Comments 0 Likes
In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses two trends - display ad spending and search ad spending – and why today’s technological shifts may help drive your resource allocations.
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5 Ideas for car dealers FB page
Started by Kevin Lewis in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC) Aug 6. 0 Replies 0 Likes
If you want to promote your inventory using Facebook, do it on for car dealers or add a Shop section to your Facebook business page and list your vehicles there.Content is an integral part of Facebook business page. So here are 5 great Facebook post ideas for car dealers:1. Industry news, controversial topics, traffic & travel news2. New model releases/arrival3. Meet…Continue
Vehicle Subscriptions: How Many Consumers Are Yet Aware?
Started by Ralph Paglia in FINANCE and INSURANCE - Financial Services, Credit Issues, Using Financing variations to sell cars, the F+I Department, etc.. Last reply by Jonathon Coleman Jul 31. 1 Reply 1 Like
Netflix for Cars?Most Consumers Unaware of SubscriptionsWith the growing availability of subscriptions for new and used vehicles in the auto industry, Autolist.com wanted to see how aware consumers are of this new ownership model... As it turns out, not very many at all! According to an Autolist survey of 1,428 current car shoppers, 70 percent of consumers have no idea that automakers…Continue
Tags: Unaware, of, Subscriptions, Consumers, Most
Texting Program for media plus marketing
Started by jessica gillard in MOBILE MARKETING - Content and Apps for Mobile Web, Text Messaging (sms), Cell/Smart Phone and Tablet Apps, All Mobile Related. Last reply by Whering71 May 25. 1 Reply 0 Likes
Hey everyoneTexting programs are of great help to do mobile marketing and advertising in todays's world. Its so important for every business to do multi media marketing via mobile text services etc because its the best medium to reach out to the public. There are various mobile marketing agencies that are present, one of the best is media plus marketing, that ensures the best multi media solutions.Have a look at…Continue
Tags: promotion, mobile, company, marketing, multi-media
what is Self-help techniques for self-growth?
Started by Rob in DEALERSHIP MANAGEMENT, MONITORING and REPORTS - Achievements, Milestones, Sales Team and Organizational Leadership Topics, awards or achievements you and your team have earned May 17. 0 Replies 0 Likes
Here is some good news. It is possible to improve people’s lives by removing negative programs from their subconscious minds, which dictate their personality and lives.One very interesting technique that can help to achieve this, is listening to certain sounds and certain music that have the ability to break down negative subconscious material. This will gradually result in the improvement of behavior, the reduction of psychological and physical problems and the…Continue
Tags: skill, personal, growth, improvement, books
Grammarly Content Writing Tool for ADM Members
Started by Ralph Paglia in TOOLS, FILES and TEMPLATE RESOURCES - Share Your Files, Apps, Spreadsheets, Email Templates, Phone Scripts, Letters, Tracking Tools, Links, etc.. Last reply by Sxiphone Apr 27. 4 Replies 1 Like
Michael from Grammarly writes: "I came across your article on automotivedigitalmarketing.com and I was excited to see that you mentioned Grammarly as a helpful writing tool. Awesome!" Michael has provided our members with a link to a free version of Grammarly... Here…Continue
Study Of 1000+ Car Dealers Raises Concerns About Industry’s Lead Handling Issues
Started by Kendra Masters in PROCESS MANAGEMENT- CRM, BDC and lead Management Processes, Emails, Phone Scripts, Facility Design, Tools and Suppliers Apr 9. 0 Replies 0 Likes
Opportunity Max, a Maritz Company, recently completed a program with a major OEM. As part of the program, 1,037 assessments were run on dealerships to identify holes in their lead handling processes.The results were very telling, and point to bigger concerns with the industry as a whole.66% of Dealers Received Failing MarksUtilizing our Customer Engagement Analyses – which seek to reveal gaps in lead handling and customer…Continue
Tags: conversion, email, management, lead, dealership
Main SEO Trends 2019
Started by Kevin Lewis in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices. Last reply by John Aeliya Apr 1. 4 Replies 0 Likes
To drive more traffic to your car dealer website, you need to be aware of all the Google updates and trends because Google is the most popular search engine today. Here is the list of the main SEO Trends 2019 compared to trends of 2017. You can see that even after so many updates, the main trends remained of the same importance.Optimization for Mobile DevicesVoice Search OptimizationDense Content…Continue
Tags: 2019, Trends, Trends, Optimization, SEO
Which e-commerce platform should I join?
Started by Camden Jones in Uncategorized or Does Not Fit Into Any Pre-Defined Category. Last reply by John Aeliya Mar 29. 4 Replies 0 Likes
Hi. I'm a newbie in e-commerce. I want to try to open an online store, but I don't know what to begin. I search and find out some platforms. Big ones are Shopify, WooCommerce, and BigCommerce. Which should I choose to start? Is there anyone selling on these platforms? Please help!Continue
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Ford to open Smart Lab satellite dealership in a U.S. mall this year
Filed under: Etc.,Marketing/Advertising,Ford,Car Buying,Car Dealers,Canada,Europe,United States
Continue reading Ford to open Smart Lab satellite dealership in a U.S. mall this year
Ford to open Smart Lab satellite dealership in a U.S. mall this year originally appeared on Autoblog on Fri, 9 Aug 2019 09:59:00 EDT. Please see our terms for use of feeds.
Permalink | Email this | CommentsFord files to trademark Bronco Outer Banks, Bronco Big Bend, and Wildtrak
Filed under: Government/Legal,Marketing/Advertising,Ford,Truck,Off-Road,Performance
Continue reading Ford files to trademark Bronco Outer Banks, Bronco Big Bend, and Wildtrak
Ford files to trademark Bronco Outer Banks, Bronco Big Bend, and Wildtrak originally appeared on Autoblog on Wed, 31 Jul 2019 10:30:00 EDT. Please see our terms for use of feeds.
Permalink | Email this | CommentsPorsche Taycan EV seems to be on track to outsell the 911
Filed under: Green,Marketing/Advertising,Porsche,Coupe,Crossover,Electric,Performance
Continue reading Porsche Taycan EV seems to be on track to outsell the 911
Porsche Taycan EV seems to be on track to outsell the 911 originally appeared on Autoblog on Tue, 30 Jul 2019 08:58:00 EDT. Please see our terms for use of feeds.
Permalink | Email this | CommentsADM Events Posted for Automotive Marketing and Sales Professionals
FREE WEBINAR: How to Get 5-Stars & New Leads
Did you know that nearly half of all consumers are choosing businesses and brands based on online search and reviews. Star-ratings, review responses, and many other factors play a huge role in consumer decision-making. Is your business on its Reputation A-Game? If not, or you aren’t sure, then you simply can't afford to miss this presentation! So put it on your calendar now: Thursday, September 12 - 12 noon Eastern/ 9am pacific. Register at Digital Air Strike.com/webinars
Time:September 12, 2019 from 12pm to 1pm
Location:https://digitalairstrike.com/webinars/How-to-Get-5-Stars-and-New-Leads
Website or Map:https://digitalairstrike.com/…
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FREE WEBINAR: TEXTING -- Top Tips for Better Communication
89% of consumers prefer messaging to phone calls or email. You could be missing leads and losing money by not allowing customers to communicate the way they prefer.
From print ads to your Google listing, get top tips for making your business easier to reach. Learn how adding A.I. manages communication from all channels, 24/7.
Join our free webinar to improve customer engagement and capture new leads.
PRESENTERS: Billy…
Time:August 22, 2019 from 12pm to 7pm
Location:https://digitalairstrike.com/webinars/Customers-Want-to-Text-Top-Tips-to-Communicate-Better
Website or Map:https://digitalairstrike.com/…
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Buying A Used Car: Your Complete Guide
Purchasing a used car from a dealer or a private individual can sometimes be a hectic task. The following are tips and advice on how you can acquire a second-hand car of your dreams. This comprehensive used car-buying guide is to guide you in the stressful task, of buying used car from both thee dealers and private individuals.
When purchasing used cars Colorado springs, always scout for those cars that…
Time:January 17, 2020 to January 18, 2020
Location:Colorado
Website or Map:https://www.springsautosearch…
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FREE WEBINAR: TEXTING -- Top Tips for Better Communication
August 22, 2019 from 12pm to 7pm – https://digitalairstrike.com/webinars/Customers-Want-to-Text-Top-Tips-to-Communicate-Better
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FREE WEBINAR: How to Get 5-Stars & New Leads
September 12, 2019 from 12pm to 1pm – https://digitalairstrike.com/webinars/How-to-Get-5-Stars-and-New-Leads
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Buying A Used Car: Your Complete Guide
January 17, 2020 to January 18, 2020 – Colorado
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5. The Surprising Effect Charity Work Has on Your Bottom Line
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Take steps to increase dealership foot traffic
By tracking visits, loyalty and crossover, auto brands can inform better strategies and campaigns that more effectively drive foot traffic into their stores.
Crosstrek ad feels ?kind of familiar'
Subaru of America's latest commercial aims to promote product longevity with its subcompact crossover.
Porsche sheep? That's a fake
Porsche has an in-house team of three "brand protection officers" who confiscated more than 200,000 items worth nearly $70 million last year.McLaren plans full-time IndyCar return in 2020
McLaren, which sold more cars in the U.S. last year than any other market, is returning to full-time IndyCar competition next season for the first time since 1979. McLaren will handle technical expertise, commercial experience and marketing for team Arrow McLaren Racing in North America's top open-wheel racing circuit.
Roadkill Nights festival gives Dodge a venue to showcase hp
The popular FCA-sponsored event in suburban Detroit has become an unofficial kickoff to the annual Woodward Dream Cruise, and racers don't even have to drive Dodges.
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