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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

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Korean Automakers Score Initial Quality Trifecta (6/20/18)

Korean automakers score initial quality trifecta; Hyundai, Audi join forces in fuel cell push; Ford, VW explore commercial van alliance; Volvo's 'big deal'; Colo. to follow Calif.?

Ford's Grand Vision: A 'Knowledge Cathedral' (6/19/18)

Ford train station vision: A 'knowledge cathedral', Old streets, new mobility, Putting 'motor' back in Motor City; Feds target device that disables Tesla safety feature; Ford-VW van deal?

Audi Suspends Stadler, Names Interim CEO (6/19/18)

Audi suspends Stadler, sales boss named interim CEO; Musk alleges sabotage, NTSB to observe probe of LA fire; Ford, Cena settle; Small used-car prices up; Volvo's plastic pledge.

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Latest ADM Activity - Click "More" at bottom!

Garry House posted a discussion

How Do You Define Management Competency?

Successful dealerships strive to recruit, hire, and retain the best-available management talent. Once that talent is on board, effective performance management processes must be in place to provide these yet-unproven (to us) managers with feedback on their work results and to ensure that they are receiving the tools and support to become high achievers. So I always ask my potential client-dealers to describe their method of evaluating the overall competence of the individuals on their…See More
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Vivian Nielsen updated their profile
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Rachelle Wilber posted blog posts
1 hour ago
Bill Wittenmyer posted a blog post

How to Maximize Your CPO Investment

Are the headaches associated with bringing vehicles up to certified pre-owned (CPO) program standards worth it? For dealers, there’s certainly more work, money and time involved with finding, reconditioning and certifying vehicles for CPO programs. On the surface, it may seem like the higher margins don’t really justify the higher cost of reconditioning and manufacturer fees involved. But the financial equation isn’t that simple. The fact is, CPO programs attract a certain type of customer that…See More
2 hours ago
Profile IconScott Kane, Shiva Kumar, Russell Gertsch and 4 more joined Automotive Digital Marketing
2 hours ago
Chris Miller's blog post was featured

When Batman Decides a Recall Isn’t Enough

In 2014, due to safety concerns, Toyota issued a recall notice for a power inverter on its popular Toyota Prius. Nothing abnormal. But for the fact that, even after the recall was fixed, customers continued coming in with issues – hundreds of them – and that’s when Roger Hogan’s dealership decided enough was enough. According to…See More
3 hours ago
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Michael Markette posted a video

The Relationship Between Outbound Calls and Texting

Chief Product Officer Michael Markette discusses the relationship between outbound calls and text messages in this video blog.
3 hours ago

ADM Blog Posts

When Batman Decides a Recall Isn’t Enough

Posted by Chris Miller on June 18, 2018 at 6:30am 0 Comments

In 2014, due to safety concerns, Toyota issued a recall notice for a power inverter on its popular Toyota Prius. Nothing abnormal. But for the fact that, even after the recall was fixed, customers continued coming in with issues – hundreds of them – and that’s when Roger Hogan’s dealership decided…

Continue

Drive Sold-to-Service Converts

Posted by Doug Van Sach on June 18, 2018 at 6:30am 0 Comments

Almost half of a dealership’s sales customers never return for their first service appointment – that’s a hefty chunk of a dealer’s lifetime service potential!

What causes this pattern in car buyers, and how can you channel more of them from your showroom to your service lane? AutoLoop…

Continue

Biggest Challenge Today? Making Communication Easier

Posted by Thomas F. Jung on June 15, 2018 at 1:30am 0 Comments

Interchange of information is crucial in business. Especially if you aim to transmit essential messages such as repair scheduling, tire replacement, or the cost of new car components.

Emails today usually end up unanswered or in the…

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Forrester’s Customer Service Trends for 2018

Posted by Thomas F. Jung on June 15, 2018 at 1:30am 0 Comments

Customer relationship management (CRM) tools are some of the biggest buzzwords in recent years.

By 2021, …

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Dealer Strong HR Recruiting

Posted by Ralph Paglia on June 14, 2018 at 4:21pm 0 Comments

HR

"The key to the success of any business is simple;
it’s about hiring the right people to be in the right roles at the right…
Continue

How Do I Start Video Marketing (Part 1) [VIDEO]

Posted by Timmy D. James on June 14, 2018 at 8:30am 0 Comments

                                

Flick Fusion COO Tim James shares his advice on how auto dealers can start adding video to their marketing strategy in part 1 of this 2 part video…

Don't Worry About Bells and Whistles. Make Your Homepage Help You Sell Cars

Posted by Dane Saville on June 14, 2018 at 8:00am 0 Comments

Your homepage should fulfill two needs: get car shoppers where they need to be and give them easy access to contact you. 

Every visitor should be able to do this with little to no friction. But many dealers make the same mistake on their homepage,…

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Don’t go Breaking your Customer’s Heart!

Posted by sara callahan on June 14, 2018 at 6:30am 0 Comments

When it comes to earning business, the customer experience has become a key differentiator. These days, sales and service customers tend to choose convenience and experience over pricing. In fact, dealers that consistently provide an…

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How Do You Define Management Competency?

Started by Garry House in Uncategorized or Does Not Fit Into Any Pre-Defined Category 4 minutes ago. 0 Replies

Successful dealerships strive to recruit, hire, and retain the best-available management talent. Once that talent is on board, effective performance management processes must be in place to provide these yet-unproven (to us) managers with feedback on their work results and to ensure that they are receiving the tools and support to become high achievers. So I always ask my potential client-dealers to describe their method of evaluating the overall competence of the individuals on their management staff. With few exceptions, the answers I receive are consistently disappointing. Rarely have I been provided with a comprehensive assessment tool that the dealership senior management team utilizes on a timely basis to both fairly evaluate their subordinate management staff and initiate an appropriate response to the assessment.To assist you in evaluating your own management competence (or that of your subordinate managers), I invite you to try out the Competency Analysis for Automotive…Continue

Can Artificial Intelligence Make Better Logos Than Designers?

Started by Hina Eni in WEBSITE CONTENT - How to Get Visitors to Interact, Engaging Content, Driving Increased Website Visitor-to-Dealer Contact Conversion Rates. Last reply by fast coode on Thursday. 5 Replies

This era belongs to the artificial intelligence because humans are quickly getting replaced by the computers and algorithms for completing the task. Considering the role of web design agencies in Dubai, they now face the challenges of creating best UI design based websites by using the phenomena of highly effective logos and stickers. The sites designing agencies now deliver the best websites by creating creative logos at affordable prices. Therefore, they make use of the artificial intelligence, because it generates excellent options, and help them in the development of logos. The client selects five logos from twenty of them, which are then taken by following the strategy of typeface, icons, colour palette and tons of other options. A designer is required to produce the best logo by keeping in consideration the requirement of the client and designing the logo using interactive colours and stickers to meet the…Continue

Tags: company, design, designinig, web

Las Vegas Casino Workers’ Union: Visitors Should Not Sexually Harass Workers

Started by Ralph Paglia in CONFERENCES, SEMINARS, EVENTS - Gatherings, Trade-Shows, Speakers, Offsite Training, etc. - Anything you go to outside the dealership to get information and contacts May 30. 0 Replies

Las Vegas casino workers’ union is calling on conference visitors to not sexually harass workersLas Vegas, NV - In a survey conducted by UNITE HERE’s Culinary and Bartender Unions of over 10,000 Las Vegas casino workers: 59% of cocktail servers and 27% of hotel housekeepers said they had been sexually harassed by guests, managers or others while on the job. 72% of cocktail servers and 53% of hotel housekeepers said a guest had done something to make them feel uncomfortable or unsafe. The Culinary Union, Nevada’s largest union, is actively reaching out to Las Vegas tourists and asking them to pledge to not sexually harass Las Vegas casino workers while they are visiting. Other UNITE HERE locals will be leafleting the pledge at major airports around the country. The pledge is available on the…Continue

Tags: Not, Sexually, Harass, Workers, Should

5 SEO Tips for Auto Dealers Selling Auto Parts Online

Started by Jon Hedges in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices May 22. 0 Replies

For any dealers that sell OEM parts, tires or wheels online, you may already know the auto parts SEO process is much different than for the front of the house.Here are some tips to use on your own website.Tip #1: Understand the Road to Purchase for auto parts SEOThe Road to Purchase for car parts can vary a lot, depending on what part you're optimizing for.For example, when a shopper needs an OEM part, it's usually because something broke or wore out. It may not be a planned purchase.But, for a performance car part, an accessory, or something to customize a vehicle, the shopper may have been thinking about that part for weeks, months or even years.The key is to show up for online searches when a shopper starts down the Road with general searches, as well as showing up for more specific searches that have high purchase intent as that…Continue

Tags: automotive seo, auto parts, seo

WordStream Sold To Publisher Gannett For $130 Million Cash

Started by Ralph Paglia in SUPPLIERS - The Good, The Bad and The Ugly May 13. 0 Replies

Search Icon and Marketer Tool of Choice WordStream Sold To Publisher Gannett, Owner of Cars.com for $130 Million Cash DealWritten by Laurie Sullivan  @lauriesullivanGannett on Thursday announced an agreement to acquire search marketing and advertising company WordStream for $130 million in cash and up to an aggregate of $20 million earnout during the next 24 months based on achieving certain revenue targets.As Gannett transforms into a digital publisher supported by search and analytics services, the “acquisition marks another critical milestone,” stated Robert Dickey, president and chief executive officer of Gannett.The transaction builds on Gannett’s existing…Continue

Tags: $130, Million, Cash, For, Gannett

Why is it important to differentiate between mobile and desktop in SEO?

Started by Susan Daigle in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices. Last reply by Jon Hedges May 10. 4 Replies

Distinguishing clearly between the mobile platform and the desktop platform is of paramount importance when it comes to search engine optimization. More specifically, mobile platform has not just influenced the way businesses used to represent themselves over the internet but, it has entirely changed the concept of online branding. Now SEO experts put greater attention to the area of content that fits best when it comes to reading it on mobile devices.  Moreover, it has been also observed that mobile search terms vary a lot from the desktop search terms. And above all, according to a digital marketing in Virginia, mobile friendliness continues to grow as a trending priority when it comes to executing SEO plans in the year 2017 where concepts such as Google AMP has been launched that largely focuses on showing up the best content results…Continue

Tags: and, mobile, desktop, in, SEO?

Are You Looking at This the Right Way?

Started by Garry House in Uncategorized or Does Not Fit Into Any Pre-Defined Category May 10. 0 Replies

When I was teaching the Sonic Dealer Academy from 2001 through 2008, my co-instructor, Steve Hallock, became famous for asking each class, “Why do you think we spend so much time talking about the Service Department? It’s because, at a 75% gross profit margin on labor sales, this department offers, by far, the greatest incentive to increase sales. That was then, and many dealership owners and managers looked at service gross potential that way.These days, however, I’m coaching my clients to also recognize the value of the “associated gross” that is developed when we increase service labor sales. I’m sure most of you grasp how adding 5 more R.O.s per month, increasing hours per R.O. by two tenths, and increasing the labor rate by $0.50 can increase labor sales. But most dealership owners and managers are absolutely shocked by the increased overall gross profit developed when we consider the “associated” sales.What do I mean? After performing this exercise with hundreds of NCM Institute…Continue

Vehicle Subscriptions: How Many Consumers Are Yet Aware?

Started by Ralph Paglia in FINANCE and INSURANCE - Financial Services, Credit Issues, Using Financing variations to sell cars, the F+I Department, etc. May 2. 0 Replies

Netflix for Cars?Most Consumers Unaware of SubscriptionsWith the growing availability of subscriptions for new and used vehicles in the auto industry, Autolist.com wanted to see how aware consumers are of this new ownership model... As it turns out, not very many at all! According to an Autolist survey of 1,428 current car shoppers, 70 percent of consumers have no idea that automakers and retailers offer or have announced subscriptions for new or used vehicles. Highlights:Seventy percent of car shoppers are not aware that automakers and retailers currently offer or have announced subscription services for their vehicles.  Just 16 percent of consumers could name a brand offering a subscription. Consumers are less open to a subscription for their next vehicle, but they’re more open to it as…Continue

Tags: Unaware, of, Subscriptions, Consumers, Most

Newsletter: 'Ralph Recommends...'

Started by Ralph Paglia in AUTO INDUSTRY NEWS - Discussions about Auto Industry, including dealerships, car companies and government, but not about suppliers (see cetegory) Apr 27. 0 Replies

*|MC_PREVIEW_TEXT|*Teach Customers to Use Tech By the Center for Performance ImprovementConnected navigation, Bluetooth phone and streaming audio, Apple CarPlay and Android Auto are just a few examples of tech features now commonly found in new cars. It’s no surprise some customers are having trouble ...VIEW STORYYour Technician Shortage Is Not a Good Excuse By the Center for Performance ImprovementFrom New York City to Los Angeles,…Continue

Tags: Recommends, Ralph, Newsletter

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ADM Events Posted for Automotive Marketing and Sales Professionals

FREE WEBINAR: Texting Strategies: from Clicks to Conversations to Car Sales

Texting is huge! In fact, it is the preferred primary means of communication among today’s consumers.

So why don’t more dealerships HAVE A TEXTING PROCESS THAT EFFECTIVELY DRIVES SHOWROOM VISITS AND SALES?

Want to learn how to convert your website visitors into showroom visits with a solid texting strategy? Yeah you do!

We’re bringing in Peter Quinones to show you…



Time:June 28, 2018 from 12pm to 1pm
Location:https://www.dealeron.com/webinar/texting-strategies-clicks-conversations-car-sales
Website or Map:https://www.dealeron.com/webi…
Export to Outlook or iCal (.ics)

FREE WEBINAR: Expert from Facebook Discusses Dynamic Ads for Automotive

To be successful in today’s auto industry, you can’t wait for customers to find you—you need to create intent by proactively reaching people in relevant and timely ways. When people are in the market for a car, they want to narrow what they see online to reflect the cars most interesting to them. Dynamic Ads for Automotive does just that!

Facebook Dynamic Ads for Automotive allows manufacturers and dealers…



Time:June 21, 2018 from 12pm to 1pm
Location:https://www.dealeron.com/webinar/facebook-dynamic-ads-automotive
Website or Map:https://www.dealeron.com/webi…
Export to Outlook or iCal (.ics)

Automotive Events Summary Through October 2018

Upcoming Automotive Events and Conferences
This listing of events is designed to be a resource for car dealers, OEM's, auto industry professionals and suppliers.


June 2018

June 3-5: Digital Marketing Strategies Conference – Napa, CA [LINK]

June 7: Wards Intelligence Outlook Conference – Birmingham, MI […



Time:June 4, 2018 at 6pm to May 31, 2019 at 7pm
Location:USA
Phone:505-301-6369
Export to Outlook or iCal (.ics)

 
 
 

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ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Blog Post Featured

Created by Ralph Paglia Jan 16, 2009 at 10:24am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Profile Featured

Created by Ralph Paglia Jan 16, 2009 at 10:18am. Last updated by Ralph Paglia May 10, 2010.

Automotive Marketing News

BMW launches first U.S. ad from new agency

Goodby, Silverstein and Partners channels Albert Einstein in its first work for BMW since winning the account in March. The ad, "Relativity," promotes the brand's "Summer On" sales event.

Hyundai promotes World Cup

The latest video to join our viral video charts is all about the FIFA World Cup. And Hyundai.

Ford settles suit with John Cena over sold GT supercar

Professional wrestler John Cena has settled with Ford following the automaker's lawsuit against him for his sale of his 2017 Liquid Blue GT supercar.

Hyundai Veloster, featured in 'Ant-Man,' proves to be a tiny superhero

Hyundai executives hope the 2019 Veloster will serve not only as an attention-grabber, but also as a steppingstone to other Hyundai models as the lifestyles of its buyers change.

Porsche throws a 70th birthday bash

On June 8, the automaker marked its 70th birthday with celebrations around the United States, with Porsche Cars North America and its U.S. dealers hosting Sportscar Together Day events for owners and the public.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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