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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

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Ralph Paglia
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J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Automotive News Videos

Cool Facts About Feb. Sales (3/4/15)

Snyder on snow, Benz-Lexus-BMW, road to 17M; Malibu tease; 124 Spider comeback; Audi spoofs 'Birds'; another CNG Ram.

February Winners, Losers (3/4/15)

Nissan advances in weather-beaten month; Toyota diversifies leadership; Sprinter van plan?; watching Apple, Google.

Toyota Soars, Ford Slips in Feb. (3/3/15)

GM, FCA, Honda also see U.S. sales gains as industry misses forecast; Lexus, Mini reveals; Takata's unchanged view.

Marchionne's Big Mystery (3/3/15)

FCA head has tie-up in mind - but not with VW; Ford, Hyundai, Infiniti debuts; Toyota Venza exit; ultra-luxury boom.

Peek at New GMC Ad Campaign (3/2/15)

A focus on 'Precision'; Range Rover droptop; more Buffett buys?; Nissan goal: Overtake Honda; Nimoy as car pitchman.

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Auto Industry Marketing and Advertising News

GMC considers adding more vehicles to broaden product line

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GMC is considering adding more vehicles to bolster its product portfolio, though nothing is so far being confirmed... including a potential challenger for the iconic Jeep Wrangler.

Continue reading GMC considers adding more vehicles to broaden product line

GMC considers adding more vehicles to broaden product line originally appeared on Autoblog on Mon, 02 Mar 2015 18:00:00 EST. Please see our terms for use of feeds.

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Audi imagines a world where mechanics are zombies

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Audi depicts non-authorized mechanics as zombies out to get your car in this latest television commercial. And not just any zombies... we sense more than a little World War Z influence here.

Continue reading Audi imagines a world where mechanics are zombies

Audi imagines a world where mechanics are zombies originally appeared on Autoblog on Sun, 01 Mar 2015 19:17:00 EST. Please see our terms for use of feeds.

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Latest ADM Activity - Click "More" at bottom!

Big Tom LaPointe commented on Timmy D. James's blog post Marketing Trends Illustrate the Importance of Video
"great piece"
6 hours ago
Big Tom LaPointe liked Timmy D. James's blog post Marketing Trends Illustrate the Importance of Video
6 hours ago
Elyse Grassmuck was featured
14 hours ago
Amy Farley and Ralph Paglia are now friends
14 hours ago
Profile IconMatt Raymond, Erin Levine, Paul Conant and 4 more joined Automotive Digital Marketing ProCom
15 hours ago
Jirakee jones posted a blog post

Making the Right Choices when Buying Custom Motorcycle Accessories

In the modern days, people are increasingly customizing their motorbikes for purposes of uniqueness. For that reason, most of these motorcycle owners are finding the latest custom motorcycle accessories and parts quite amazing and attractive. Other than giving one the much needed speed of delivery, the accessories also give a motorbike rider a unique driving experience.…See More
yesterday
Donald Heslop posted a blog post

If Your Not Building A List Your Not Building A Profitable Service Department

If you're a General Manger or a Service Department Manager the one thing you need to focus on is building your brand and building a list of past customers.Building a list of your past customers is the easy way to increase the numbers of "turns" in your service department. It only makes sense to service the car your dealership…See More
yesterday
Timothy Martell commented on J.D. Rucker's blog post Did Google Just Bump Mobile-Friendliness Up in its Ranking Algorithm?
"simple answer: yes"
yesterday
Timothy Martell is now friends with Grant Lockner and Brian Amberg
yesterday
Paul Potratz posted a blog post

Why Is This So Difficult?

Let's bring it back to the basics when there were no apps and all you had to rely on was an old fashioned pen and a piece of paper. On this week’s Think Tank Tuesday, I explain a way to stay more organized while decreasing the amount of fire drills throughout the day.See More
yesterday
CDK Global shared their blog post on Facebook
yesterday
CDK Global posted a blog post

The Latest Google Update Helps Car Dealers

by Colleen Harris, SEO SpecialistYes, we mean this latest change from Google is all goodness for your business listings.  Remember when you’d search for your dealership on Google, only to have old, outdated or even the wrong photos show up in the …See More
yesterday
Crystal Hartwell posted a blog post

CarStory Market Reports Selected for DealerInspire’s Award-Winning Dealer Website Platform

 DealerInspire’s network of dealers now have immediate access to CarStory’s unique reports, which are based on analysis of millions of used vehicle listings and millions of real-world, real-time searches by online shoppers. Austin, Texas – March 3, 2015 – CarStory, the industry’s largest provider of crowdsourced data and analytics on used vehicle pricing and preferences, today announced another partnership with a leading provider of dealership websites, DealerInspire. An advanced website…See More
yesterday
Cory Mosley posted videos
yesterday
Amy Farley and Mike Elliott are now friends
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Mark Konrad Eck commented on Ralph Paglia's video
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Facebook #AutoMarketing Interview with Ralph Paglia

"This is the best video I have seen about using Facebook!"
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Kevin B Leigh updated their profile
Tuesday
Elmer Kruys liked Tyson Madliger's blog post A Vendor's Top Priority Should be Helping to Sell More Cars
Monday
Donald Heslop posted a blog post

Are You Still Advertising In The Newspaper? Do This To Increase The Conversion Rate Of Your Ads...

As a new or used car dealership, you have to advertise in the newspaper. It's a part of your overall marketing mix and some people (as much as the Internet wants us not to believe) still read the newspaper and other printed media. How can a car dealership take advantage of that? Two words.......Mobile MarketingMobile marketing is…See More
Monday

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Have You Been Satisfied Lately?

Posted by Paul Potratz on February 27, 2015 at 1:07pm 0 Comments

What do your customers have to say about your service and collision centers? Let's find out and then capitalize on it. On this week's Hard Facts, Samantha explains how video can win you loyal customers.

Insight 15 in Orlando - Don't Miss This Event

Posted by Mark Dubis on February 27, 2015 at 8:00am 1 Comment

Over my years in this business I have come to know Mark Tewart, Sean Stapleton and Joe Webb as the true friends and professionals they are in representing and caring about the success of auto dealers

In my opinion, just listening and learning from them alone is worth the price of admission to the Insight 15 Customer Loyalty & Retention Event.  As someone who helped bring about dealer conferences and learning from the first two AAISP Dealer events in Nashville, it is clear that this Loyalty Event has fine tuned its focus to provide EXACTLY what auto retailers need today.

If you haven't registered yet, don't wait any longer go to http://insightcustomerloyalty.com/ and then be prepared to walk away from this event with actionable knowledge to better engage…

Continue

Risky Business: 3 Ways a Bad Outsourced Chat Team Can Hurt Your Sales

Posted by Lisandra Ramos on February 27, 2015 at 7:48am 0 Comments

We’ve said it before, and we’ll say it again: not all chat providers are the same. Vendor priorities vary, software technology can be user-friendly or not, not all providers hire chat teams within the US, and the quality of managed chat conversations are not equal.



In fact, a bad managed chat service can be detrimental to your business! If the representatives don’t have expert training, do not dominate the English language, and are not held responsible for the conversations they have on behalf of your dealership - it could cost you opportunities and your reputation could suffer.



Whether you already have a managed chat team, or are looking to implement one for the first time -- here are 3 red flags to…

Continue

What Your Customer Says About You IS More Important......

Posted by Donald Heslop on February 27, 2015 at 4:52am 0 Comments

In the world of business, it is very important if you know how to effectively use the right marketing technique. These days most of the businesses know the significance of using digital marketing or online marketing to promote products or services. This is because if you will have a good presence online, it can be an integral key for you to be noticed. If you are in an automotive business, reputation management is one of the best means on how you can succeed in marketing your business online.

The reputation of any business is very essential. This is important in a way that if your business does not have a good reputation then expect that your product will not sell in the market. In the automotive industry, reputation…

Continue

Jody DeVere 1 of 5 Influencers changing the auto industry today, says Automotive News

Posted by Jody DeVere on February 26, 2015 at 2:00pm 0 Comments

The age of social media is upon the auto industry. The eloquence of a beautiful picture or carefully chosen words when shared with a community can exert a powerful influence. Influencers are proliferating in the auto world, bringing change in myriad ways. Automotive News spoke with a handful of them to learn what they’re thinking and the stories they’re sharing with their fans.

“In 2012, women for the first time had more driver’s licenses than men in the U.S. More young women are getting degrees …"

Go here to read the full article.

The one-shot, one-size fits all approach in selling and marketing to women is not working. Come to …

Continue

Scott Stratten Video Interview

Posted by Mark Dubis on February 26, 2015 at 8:00am 0 Comments

Scott Stratten, author of UnMarketing, UnSelling and other books. He shares some great insights that might be valuable to automotive digital marketers. Here is an interview from last fall's Content Marketing World event in Cleveland.   You can view his video here at Carfolks.net…


How Customer Training Leads To Retention

Posted by Richard Holland on February 26, 2015 at 5:30am 0 Comments

With almost everything consumers purchase, there’s an owner’s manual or set of instructions for them to use.  For decades, car manufacturers have included an owner’s manual with new vehicles. Sadly, it is no secret that this tidy three hundred-page booklet is one of the least read publications produced in mass quantity. 

 

Some car dealerships require that their sales people give each vehicle purchaser a thorough presentation of their vehicle at time of delivery.  This slower-paced and personalized walk-around is perhaps more common in days past, than in today’s busier climate. However, it acquaints the car buyer with their vehicle’s key features, inside their vehicle as well as critical components under the hood.  In short, it offers a much-abbreviated version of what is found in the owner’s…

Continue

A Vendor's Top Priority Should be Helping to Sell More Cars

Posted by Tyson Madliger on February 25, 2015 at 5:30pm 1 Comment

"We can't sell the cars for you, but we can help get you more opportunities."

I've heard that line dozens of times from many different vendors. I've actually said it myself at times over the last two decades on the vendor side of the automotive industry. Today, I'm here to tell you that it's not true. We really can and should help you sell more cars, and not just in an indirect way.

 

No, I'm not suggesting that a vendor should be flying over to the dealership and taking ups on Saturdays, but here's the reality of modern automotive sales: the sales process starts before they ever hit your lot. The concept that everything leading up to them driving on the lot is "research" and that…

Continue

Push to Walk Charity Poker Tournament at Route 23 Ford

Posted by Jonathan Morales on February 24, 2015 at 8:18am 0 Comments

6th Annual Texas Hold ‘em Tournament Night Hosted at Route 23 Ford in Butler, NJ!

Route 23 Ford will be hosting the 6th Annual Charity Poker Tournament (Texas Hold ‘em Tournament) to Benefit Push to Walk!

Doors Open: at 6:30pm

Tournament Starts: at 8:30pm

More Information: http://www.23ford.com/news/route-23-automall-charity-poker-tournament-push-to-walk…

Continue

Marketing Trends Illustrate the Importance of Video

Posted by Timmy D. James on February 24, 2015 at 5:00am 1 Comment

If you still aren’t sold on the importance of video marketing, it only takes a brief glimpse into recent news to illustrate just how important video is in marketing. There are many news stories relating to acquisitions, statistics and trends, which highlight the increasing importance – and value – that platforms of all kinds are placing on video content. The common thread that exists throughout all of these stories is companies recognize consumers have a strong desire to view video content and are positioning themselves to be able to serve that up.

 

Consider these recent stories:

 

  • Facebook videos are now receiving 3 BILLION views per day. Facebook is all about relevance. It wants to serve up content that its users want to see. A recent report by social media company,…
Continue

Automotive Thought Leader Journal

Automotive Marketing and Car Dealer News from AutoBlog

Google Blog Articles, News and More

Through the Google lens: Search trends February 20-26

If you’re the kind of person who loves the Internet when it’s at its most Internet-y, you had a good week. From llamas to retro cartoons to that darn dress, here’s a look at the past week in search:

Internet gold
Is it white and gold? Or blue and black? That’s the question that had everyone searching, tweeting and generally freaking out Thursday after a Tumblr user posted a photo of a dress that seemed to appear different colors to different people. Debate over the true color of the dress raged for hours, while others tried to solve the mystery of its divisiveness. All we know is, there were more than two million searches for [white and gold dress] yesterday—more than for [blue and black dress]—proving once and for all that it’s white and gold… right?
Before #thedress, though, there were the llamas. In Phoenix, Ariz., yesterday, two llamas got loose from their handlers and took off on a trot through neighborhood streets, yards and sidewalks. Searchers were captivated by the “llama drama,” which ended when police (l)lassoed the animals after a low-speed chase.
Obama says (K)nope
Armed with waffles, Lagavulin and a lot of tissues, we said farewell to NBC’s Parks and Recreation on Tuesday after a seven-year run. Searchers turned to the web to revisit favorite characters, quotes and episodes from the show that brought us “Treat Yo’ Self” and the Cones of Dunshire, while (wackily) celebrating the value of hard work, friendship and public service.
Moving from the small-town politics of Pawnee to the big-time in D.C., this week President Obama issued his third-ever Presidential veto, rejecting a bill that would have approved the Keystone XL Pipeline project. People turned to the web to learn more about Presidential veto power throughout history and the pipeline itself. What would Leslie and Ron make of all this, we wonder?

Heroic comebacks
Woo-oo! Nineties kids are rejoicing following news that the Disney cartoon DuckTales is getting a reboot. Searches for the show spiked 8x the day after the announcement. Sounds like a lot of you are ready for some tales of derring-do in 2017.
And Madonna had a bit of a shaky week, after she fell backwards down a flight of stairs during her first performance at the Brit Awards in 20 years. But the Queen of Pop recovered quickly to finish her song “Living for Love.” She’s still an icon for a reason.

Tip of the week
This will be illuminating: if you have an Android device running Lollipop, you can flip the on/off switch on your phone’s flashlight just by saying “Ok Google, turn on my flashlight.” You can do the same trick to turn on or off WiFi or Bluetooth.

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Internet Sales Manager Resources and Blogroll

ADM Professional Community Blogroll:
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5. Ford Community 

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Automotive Marketing News

Cadillac gets 'daring'; VW takes on old wives' tales

Cadillac's rebranding is well underway. If our weekly viral video ranking is any indication, it's working.

GMC doubles down with 10-year plan to boost U.S. share to 5%

General Motors plans to roughly double its total spending on its GMC truck brand over the next decade with the goal of boosting its U.S. market share by two-thirds, the brand's top executive said today.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

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