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Power Glitches Hit Chrysler (8/28/14)

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Ways To Make More Money Selling Used Cars

by Manny Luna Ways To Make More Money Selling Used Cars Manny Luna

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Looking to find good sub-prime car leads?

by Manny Luna VL Digital Marketing has assisted dealers nationwide exceed sales quotas with our exclusive auto leads, facilitated on our Customer Website Track Platform. We've delivered millions of fresh auto sales leads to dealerships. Many new and used car leads are generated by automobile shoppers on the Internet. Thanks to the web, a savvy consumer has all the tools at their disposal to research cars at any time day or night. VL Digital Marketing has many years experience generating some of the highest quality auto sales leads anywhere on the Internet. We research what consumer are looking for and design sites to rank for 10 keyword or more. CarLoanInHouston.com was designed for special financing leads and ranks on the frist page of Google for the following long-tail keywords: #1 Page Ranking in Google vehicle loan houston houston car loans no credit auto loans houston tx poor credit auto loan houston slow credit car loans houston bad credit auto loans houston car loans houston automobile loan houston need automobile loan houston Contact Us if you would like to have a custom lead website. http://vldigitalmarketing.net/contact-us

Auto Industry Marketing and Advertising News

Starbucks to trawl for college students with food trucks

Filed under: , ,

Starbucks Coffee Truck

The old joke about Starbucks is that there are so many of the coffee shops across America that in some places you can sit in one location sipping a pumpkin spice latte and actually be able see another one of its stores across the street. If you think the brand is everywhere now, it's going to be truly ubiquitous at three universities this fall with a pilot program that has food trucks serving coffee to caffeine-starved students and faculty.

According to BusinessWeek, Starbucks has about 11,500 stores nationwide, but the company wants to increase its presence on college campuses. Therefore, it's launching this pilot program to see how things work by using trucks. They're already following herds of students at Arizona State University and James Madison University in Virginia, and Coastal Carolina University in South Carolina gets its coffee-delivery vehicle on September 18.

The true genius behind this plan is that the trucks aren't just going to sit in one place all day. Instead, they are moving around throughout the day to give students their first fix in the morning and be right there in the afternoon to top off their cups. Starbucks is even promising to adjust the trucks' hours as needed on each campus to suit customers, even staying open later than the dining halls in some cases. The company clearly knows once you get people hooked; they are going to keep coming back for more. Scroll down to read Starbucks' announcement of the pilot program.

Continue reading Starbucks to trawl for college students with food trucks

Starbucks to trawl for college students with food trucks originally appeared on Autoblog on Thu, 28 Aug 2014 14:14:00 EST. Please see our terms for use of feeds.

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12-year-old golfer wins Volvo for hole-in-one [w/video]

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12-year-old wins a Volvo with a hole-in-one

Some people just have all of the luck. Natasha Oon, a 12-year-old girl in Malaysia, was recently attending the 40th RSGC Ladies Amateur Open Championship at the Royal Selangor Golf Club with her parents. On a whim, she teed up a shot with her eight iron and scored a hole-in-one. That would have been impressive for a girl her age by any standards, but she didn't see the sign that said making the shot also won her a new Volvo XC60 T5. Not a bad prize for a tween who won't be allowed to drive for at least a few years.

So what does any good 12-year-old do with a CUV? Give it to her parents of course. According to website Paultan, she plans on giving the crossover to her mom and told her, "this is the car that you will use to drive me to school every day." Scroll down to watch video of Oon receiving the oversized key to the Volvo with her family and a brief interview with her about what she was thinking when she found out she won a car for sinking a fantastic shot.

Continue reading 12-year-old golfer wins Volvo for hole-in-one [w/video]

12-year-old golfer wins Volvo for hole-in-one [w/video] originally appeared on Autoblog on Wed, 27 Aug 2014 09:29:00 EST. Please see our terms for use of feeds.

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What you missed on 8.26.14

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Daily U-Turn

Volvo XC90 Meet the 2015 Volvo XC90

It's been a long time coming, but the 2015 Volvo XC90 is finally here. It has a simple, clean design (which most people seem to like), a really nice-looking interior, and a range of efficient yet powerful engines. It'll be priced from $48,900 in the US (for a T6 AWD model), and you can read all about it in our reveal post, here.





BMW R NineT Riding the BMW R NineT

BMW's motorcycle history is indeed storied, but the German maker is diving into new territory with its R NineT. It's a fully customizable, cafe racer-style bike, and has been in development since 2011. Contributor Susan Carpenter spent two weeks with BMW's newest bike, and gives a full report in our First Ride review.





BMW Driftmob Behind the scenes of BMW Driftmob

BMW's Driftmob ad featuring the new M235i coupe was a huge production. So big, in fact, that the company wanted to tell the story from a behind-the-scenes perspective, and invited Autoblog to be the only US media outlet on hand during the ad's filming in Cape Town, South Africa. Read about everything that went into filming the Driftmob spectacular, here.



Top Stories

What you missed on 8.26.14 originally appeared on Autoblog on Tue, 26 Aug 2014 19:31:00 EST. Please see our terms for use of feeds.

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Cobalt Moneyball Webinar: Which KPI's Belong In Your Starting Lineup?

September 18th Moneyball Webinar from Cobalt: Which KPI's Belong In Your Starting Lineup? Learn more at Cobalt Moneyball Webinar…
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What Every Major Car Name Actually Means

Have you ever wondered what the name of your car means or maybe how manufacturers come up with names? After all, we say names like Camry, Miata and Passat without pausing to think if those names have a meaning. Turns out almost every car name has some significance that can be grouped into 12 categories.…See More
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Conversions For Sale's Recent Press Release Announcing our GoLifted Site

Brand New Lifted Truck Industries Presence Bolstered By GoLifted.org SiteGoLifted.org is a New Lifted Truck market guide for consumers that builds product awareness, lends market education, and presents current Lifted Truck Upfit manufacturersSTANDISH, Maine, Aug. 27, 2014 /PRNewswire/ -- David DeSantis, Founder…See More
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Webinar: Deeplinking - how sells more cars, faster, a fraction of the cost at https://attendee.gotowebinar.com/register/9106948409828398338

September 4, 2014 from 9am to 10am
What the heck is Deeplinking and how will it help me sell more cars – while increasing my profits?If you could achieve the following results* for your dealership, would you want to know more? •    New cars that sell 44% faster •    Used cars that sell 58% faster•    $3.99 for each unique shopper delivered to the…See More
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Zeck Ford Service Advisor Scott Sparks

See what Scott Sparks has to say about the Zeck Ford Service Department! Their President's Award Winning Service  Department is second to none ! They deliver Award Winning Service through a combination of a Professional Well Trained Staff. A Clean Modern Facility, State of the art Equipment , and Computerized Invoicing, Record Keeping and Information Systems. Zeck Ford provides friendly service at a very competitive price.The average employment tenure of our service department staff is 9…See More
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Michael Smith commented on Richard Holland's blog post How Simply Getting the Job Done Can Be a Bad Thing
"Great article and the scary truth behind employees who feel like they are not appreciated in the work place and it is like a disease that can spread quickly."
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Ralph Paglia commented on Richard Holland's blog post How Simply Getting the Job Done Can Be a Bad Thing
"Richard, thank you for an insightful article that I believe targets the single greatest "off balance sheet" expenses incurred by American car dealerships... Employee turnover."
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How Simply Getting the Job Done Can Be a Bad Thing

Working at a car dealership often takes its toll on employees. The demands of a fifty, sixty or seventy hour work week often leaves the employee exhausted, mentally and physically. Generally, these employees are not clock-watchers, they are your commissioned sales people, your technicians, your management staff and they are the…See More
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How Simply Getting the Job Done Can Be a Bad Thing

Posted by Richard Holland on August 28, 2014 at 5:07am 2 Comments

Working at a car dealership often takes its toll on employees. The demands of a fifty, sixty or seventy hour work week often leaves the employee exhausted, mentally and physically. Generally, these employees are not clock-watchers, they are your commissioned sales people, your technicians, your management staff and they are the bread and butter for your dealership.  Are these long work hours the expectation that has been set by the organization, or it is part of the genetic makeup of these employees? Is their heart into it? Or are they only a cog that helps turn the wheel?

 

Also imagine the full-time, forty-hour per week receptionist, service cashier or parts counter employee that repeats the responsibilities of their job for eight hours a day.  They take their breaks and probably sneak in a…

Continue

Are These Excuses Keeping You From Test Chatting Live Chat Vendors?

Posted by Lisandra Ramos on August 27, 2014 at 12:30pm 0 Comments

“My dog ate my homework.”

For anyone who went through the United States’ public school system since the 1970s, this should be a very familiar excuse. And it may very well be the same excuse some dealers use to avoid doing their homework of test chatting their prospective chat providers before they buy a chat solution.

Avoid these top 3 excuses and learn why test chatting your potential managed chat provider is crucial to your vendor review process. Read on!

1. The price is right

Would you neglect to test drive your future vehicle if the price was unusually low? Definitely not.

A low-priced vehicle can throw up some red flags like: Has this used car been in any previous accidents? Or,…

Continue

Social Media: When Marketing Becomes Mocketing

Posted by sara callahan on August 27, 2014 at 5:00am 1 Comment

Social media can be a tricky thing...

Finding and publishing content that a business’s audience will both enjoy and interact with can be challenging. And as Facebook exposure for business pages is increasingly diminishing, businesses are more dependent on audience engagement than ever for those elusive likes, shares and comments. The type of content posted is highly important as there is a line that can be crossed and turn public perception against you. Sometimes, what may have been a sincere piece of content can be perceived as simply self-promotional.

 

The reality is that behind every piece of content produced by a business there is a person...

Whether that’s one person or a team, ultimately, it can…

Continue

Didn't Email Marketing Die a Couple of Years Ago?

Posted by Jon Lamb on August 26, 2014 at 11:35pm 0 Comments

I know I read it somewhere. Email was dead. The spam filters won. Facebook won. Texting won. Dropbox won. Something or another killed off email marketing and it's apparently been dead for the last couple of years.

Then again, the data doesn't support the notion. People are still checking their email daily, hourly, and even in real time with each notification in their inbox. They check it on their phones, tablets, and desktops. Some even check it on their televisions or gaming platforms. Despite the reported demise of email as a communication tool, it's still alive and kicking in all of our lives.

"Ya, but it's dead for marketing."

We hear that a lot. Once again, the data doesn't support it. Gmail, Yahoo, and all of the big email providers have done a great job at filtering…

Continue

Boost Your Dealership Reputation With Employee Recognition

Posted by Cobalt on August 26, 2014 at 2:13pm 3 Comments



Danielle Rainwater, Reputation Management Specialist
by Danielle Rainwater, Reputation Management Specialist

For many dealerships, employee recognition is very important and there are many ways a company can choose to do this. When a dealership implements an employee recognition program properly it can be highly effective at retaining good employees and peaking performance. It will constantly remind employees the impact that they have on maintaining their dealership’s high standards for…

Continue

Hand-raiser leads and why I love them.

Posted by Justin Grubb on August 26, 2014 at 9:00am 5 Comments

This is my first blog post here, please don't hate me too much for my rambling or poor writing skills.

Recently a woman name Danielle Anderson posed a question about handling hand raiser leads from Chrysler.  I've never worked with Chrysler, but I assume they are the same as the GM "gift grabber" leads that I've been dealing with for years.  I love them, I sell them, and I create a lot of additional sales from them.  I mostly loved them because everyone else hated them, it was a great opportunity for me to reach people the other sales people would ignore.  

The problem with most when they receive a lead like this is that they instantly assume they won't sell them, they only wanted the gift and gave their info as a requirement, not because there is any interest in purchasing a new…

Continue

What Is a Customer’s Location Data Worth?

Posted by Mike Gorun on August 26, 2014 at 3:00am 0 Comments

Geo-targeting and geo-fencing technology has been around for many years. Some social networks use it and provide businesses with ways to show customers offers and specials based on their current location. However, for the most part, these are application-specific. An individual would need to download an app, join a social network and opt-in for push notifications from the service to receive any ads on their phones. That may all be changing.

 

On July 24, according to an ABC News article Verizon Wireless became the first wireless carrier to launch a rewards program. While on the surface, it would seem that they are just joining the thousands of businesses across the…

Continue

ADP Dealer Services Becomes CDK Global (Yes, I am Serious!)

Posted by Ralph Paglia on August 26, 2014 at 1:11am 0 Comments

ADP Announces Post-Spin Name of its Dealer Services Business



HOFFMAN ESTATES, ILADP Dealer Services, Inc., a division of ADP ® and a leading global technology solutions provider dedicated to helping dealerships and manufacturers drive measurable results, is pleased to announce that Dealer Services’ new company name will be CDK Global, Inc., once the spinoff from ADP is completed. CDK Global will be listed on the NASDAQ exchange…

Continue

Service - If you build it, will they really come? Can you attract off-Brand business?

Posted by Ken Beam on August 25, 2014 at 9:00am 6 Comments

Good afternoon ADM Community Members - We`ve always toyed with the idea of expanding our Service to service other makes and models and I would appreciate your insight on this topic.

Has anyone out here successfully had any amount of their customer base actually service the other vehicles that are in their household with your dealership??? Is it even possible in your opinion to compete with a Firestone, STS or Midas from a dealerships perspective???

**Now YOU be the customer and please answer the following questions;

Let`s…

Continue

4 Phrases Your Online Shoppers DON'T Want to Hear

Posted by Rebecca Kon on August 25, 2014 at 3:11pm 0 Comments

Have you ever sat down at a restaurant, looked at the menu, decided what you wanted to eat, and then as soon as the waiter comes by to take your order he tells you that the restaurant ran out of the main ingredient in your favorite dish on the menu?

That’s strike one - you expected them to have the food they advertise on the menu.

You’re not happy, but you decide there are other things you might be hungry for, so you look again and find something that you can tolerate. Meanwhile, you've ordered drinks. However, the drinks are taking a very long time to get to your table. You see the waiter near the adjacent tables, and someone who came in after you already has their food. Strike two - you don’t feel like priority.

You try to flag down the waiter, but now you've waited way too long and you’re hungry, and pissed off, so…

Continue

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Starbucks to trawl for college students with food trucks

Filed under: , ,

Starbucks Coffee Truck

The old joke about Starbucks is that there are so many of the coffee shops across America that in some places you can sit in one location sipping a pumpkin spice latte and actually be able see another one of its stores across the street. If you think the brand is everywhere now, it's going to be truly ubiquitous at three universities this fall with a pilot program that has food trucks serving coffee to caffeine-starved students and faculty.

According to BusinessWeek, Starbucks has about 11,500 stores nationwide, but the company wants to increase its presence on college campuses. Therefore, it's launching this pilot program to see how things work by using trucks. They're already following herds of students at Arizona State University and James Madison University in Virginia, and Coastal Carolina University in South Carolina gets its coffee-delivery vehicle on September 18.

The true genius behind this plan is that the trucks aren't just going to sit in one place all day. Instead, they are moving around throughout the day to give students their first fix in the morning and be right there in the afternoon to top off their cups. Starbucks is even promising to adjust the trucks' hours as needed on each campus to suit customers, even staying open later than the dining halls in some cases. The company clearly knows once you get people hooked; they are going to keep coming back for more. Scroll down to read Starbucks' announcement of the pilot program.

Continue reading Starbucks to trawl for college students with food trucks

Starbucks to trawl for college students with food trucks originally appeared on Autoblog on Thu, 28 Aug 2014 14:14:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Google Blog Articles, News and More

Through the Google lens: search trends August 15-21

It was an emotional rollercoaster on search this week. Read on to learn more about what made people laugh and cry.

Tragedies and scandals
The world was shocked by a video showing the execution of American journalist James Foley by the Islamic State in Iraq and Syria (ISIS). Questions remain about how the United States will respond to the incident. And there was sad news closer to home too. TV lost an icon when Saturday Night Live’s announcer of 40+ years, Don Pardo, passed away at 96.

While some searchers were in mourning, others were looking for answers. Texas Governor and potential GOP presidential candidate Rick Perry was indicted this week on charges of abuse of power. Perry pleaded not guilty to all charges, but that didn’t stop searchers from investigating. And while people had their detective hats on, they also looked into the Louisville Purge, a social media hoax based off the horror movie series The Purge. The hoax claimed that all residents of Louisville, Kentucky would have 24 hours to commit any crime they want—without repercussion. Does anyone take social media that seriously?


“J” as in “J is the only letter that matters”
You’d think our favorite letter would be the letter “G,” and normally that’s the case—but not this week as J-named celebrities jacked the trends charts. Two-time Dancing with the Stars champion Julianna Hough is taking off her dancing shoes and getting comfortable behind the judge’s table in a new role on the show. Meanwhile, rumors flew like mockingjays this week that actress Jennifer Lawrence has a new beau— the consciously uncoupled Coldplay frontman Chris Martin. And when there’s action going on you know Johnny Manziel won’t be too far away. Searchers were baffled this week when Johnny Football decided to show the Washington bench that he, um, was “number one.”

Deep sea video gaming
Searchers took a trip down memory lane when former James Bond actor Pierce Brosnan went head-to-head with Jimmy Fallon in the classic Nintendo 64 game “GoldenEye 007.” Unfortunately, Brosnan’s experience as the untouchable Bond didn’t quite translate into video games skills. But Bond wasn’t the only one sleeping with the fishes. There were rough waters this week for sharks... more specifically this shark, who was swallowed whole in one bite by a goliath Grouper. Consider shark week officially over. (^^^)

Tip of the week
Want a fast way to calculate the tip? Stop counting on your fingers and just ask Google “How much is the tip on a $27 bill?” to get the amount. You can also adjust the tip percent and divide the bill by the number of people in your party, right in the search results.

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Automotive Marketing News

Toyota targets shoppers with location-based mobile ad tool

Toyota is using a location-based mobile ad tool to supercharge its annual clearance sale.

Mercedes to ditch M class in favor of GLE as part of renaming strategy

Mercedes is renaming the M class as the GLE class as part of a strategy to align the badges of its SUVs with the most closely related sedan.

Mercedes to ditch M-class in favor of GLE as part of renaming strategy

Mercedes-Benz is ditching the M-class nameplate as part of a comprehensive renaming strategy. When the vehicle receives a face-lift in early 2015 for the 2016 model year, it will be called the GLE class.

Fiat's cute cartoon characters suggest buying a 500 -- or else

Since Fiat was reintroduced to the United States in 2011, the Italian brand has stretched the advertising envelope.

BMW joins Cadillac wooing Silicon Valley to combat Tesla

BMW scored a coup when former Apple executive Tony Fadell became one of the first owners of the new i8 plug-in supercar in the U.S. Fadell, who worked with Steve Jobs to develop the iPod, lends some much needed cred to BMW in Silicon Valley.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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