Automotive Digital Marketing ProCom

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

Professional Community

AutoDigitalMarketing@Gmail.com

2701 N. Rainbow Blvd.
Unit 2202
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505-301-6369

Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Learn More About Digital Marketing... Watch the Video Referenced Below!

Latest ADM Activity - Click "More" at bottom!

Virgil Stanphill and Ralph Paglia are now friends
2 hours ago
Mark Frost commented on Timothy Martell's blog post How to Build a Blog Audience from the Ground Up
"Haha, Tom! Only if you're hoping that looking like you've got an audience will translate to results. ;)"
5 hours ago
Bobby commented on Bobby's group Inspiration-Motivation Quotes
"There is no shame in defeat, the personal let down is if you don't try!~"
8 hours ago
Big Tom LaPointe's blog post was featured

CarChat24 wins 2015 AWA Automotive Website Award

The CarChat24 team is proud to announce we have received an Automotive Website Award for Marketing Innovation. The award was presented January 22, 2015, as the 2015 National Automotive Dealers Association conference kicked off, and coincides with our fourth DrivingSales award for excellence in chat.The AWA awards are presented…See More
8 hours ago
Ralph Paglia's blog post was featured

NADA Convention from a Local San Francisco Perspective

National Auto Dealers Association convention sweeps into San Francisco with industry on a roll By at…See More
8 hours ago
Rebecca Kon's blog post was featured

Top Ten Blogs and News for Auto Dealers: January 17 - 23

There’s been lots of excitement this week as NADA kicks off this weekend, Super Bowl Sunday is getting closer, and the U.S. President just gave his State of the Union Address. In case you missed everything going on this week, ActivEngage put together the Top 10 automotive news articles and blogs just for you! Enjoy!10. …See More
8 hours ago
Paul Potratz's blog post was featured

Can You Translate That For Me?

In this week’s episode of Hard Facts, Samantha uncovers a cost-free way to utilize your bilingual sales staff to reach a broader demographic. Learn how you can implement this strategy at your dealership.See More
8 hours ago
Timothy Martell's blog post was featured

3 Reasons to Take Content Seriously for Better SEO (with Bonus Infographic)

SEO is a complicated practice, especially if you're just starting in 2015. Things have changed a lot in the past 10 years, making it more difficult than ever for small businesses to compete against businesses with large marketing budgets. But as one of the most important parts of a business's digital marketing…See More
8 hours ago
Big Tom LaPointe posted a blog post

CarChat24 wins 2015 AWA Automotive Website Award

The CarChat24 team is proud to announce we have received an Automotive Website Award for Marketing Innovation. The award was presented January 22, 2015, as the 2015 National Automotive Dealers Association conference kicked off, and coincides with our fourth DrivingSales award for excellence in chat.The AWA awards are presented…See More
11 hours ago
Ralph Paglia posted a blog post

NADA Convention from a Local San Francisco Perspective

National Auto Dealers Association convention sweeps into San Francisco with industry on a roll By at…See More
23 hours ago
Virgil Stanphill posted a blog post

Tips For High Volume Car Sales - 20 Free Sales Videos Offer

The video promoted preparation and automation as 2 of 5 keys to high volume auto sales.Towards the end of the video he offers 20 "no strings attached" FREE videos on selling cars.See More
yesterday
Virgil Stanphill updated their profile
yesterday
Mike Elliott posted a discussion

Finding the Hidden Market That Your Business Is Missing Out On

Recently, I went car shopping with my wife. We were casually browsing when a salesperson approached us. After listening to his pitch, he turned to me and -- in front of my wife -- said, “Most of the ladies won’t care about looking under the hood, so I won’t bother giving her the marketing spiel on the performance.”His comment surprised me. Yet this kind of stereotyping happens all the time in marketing. Just look at the gender bias in advertisements: Whether it’s a reference to sports, clothes…See More
yesterday
Melissa Fabre replied to Kim Essenmacher's discussion Dealership Website SEO
"I feel like listing your Home Page as #1 is unnecessary because that's really a given so I'll leave that one off my list. My top 5 1) Specials pages- All of them. I'm talking Parts, Service, New, and Used. Nothing makes me cringe more…"
yesterday
Melissa Fabre updated their profile
yesterday
Jose M Alonso and Big Tom LaPointe are now friends
yesterday
Big Tom LaPointe commented on Jose M Alonso's blog post I am " The American Dream"
"Cool story"
yesterday
Crystal Hartwell posted blog posts
Saturday
Jose M Alonso posted a blog post

I am " The American Dream"

I was born in Havana Cuba. Came to the United States in 1980 at the age of 14 during the Mariel Boat Lift on-board a boat called the” Punkin Dream”.I am the son of a Cuban political prisoner who risked his freedom to voice his views about the Cuban government. I spent my first few months in the United States living under the bleachers of the old Orange Bowl in Miami, Florida while my family was being processed. At the age of 15, I landed my first job at Long’s Office Supply while I was trying…See More
Saturday
Rikki updated their profile
Saturday

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CarChat24 wins 2015 AWA Automotive Website Award

Posted by Big Tom LaPointe on January 25, 2015 at 12:00pm 0 Comments

The CarChat24 team is proud to announce we have received an Automotive Website Award for Marketing Innovation. The award was presented January 22, 2015, as the 2015 National Automotive Dealers Association conference kicked off, and coincides with our fourth DrivingSales award for excellence in chat.

The AWA awards are presented annually just prior to the start of the NADA conference, and “recognize the best vendors in automotive digital marketing”, in a variety of categories. According to AWA, CarChat24 received the award for providing auto dealers “24/7 managed chat services with one of the most affordable pricing models” that award sponsor PCG consulting reviewed.…

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NADA Convention from a Local San Francisco Perspective

Posted by Ralph Paglia on January 25, 2015 at 12:00am 0 Comments

National Auto Dealers Association convention sweeps into San Francisco with industry on a roll 

  …
Continue

Top Ten Blogs and News for Auto Dealers: January 17 - 23

Posted by Rebecca Kon on January 23, 2015 at 11:55am 0 Comments

There’s been lots of excitement this week as NADA kicks off this weekend, Super Bowl Sunday is getting closer, and the U.S. President just gave his State of the Union Address. In case you missed everything going on this week, ActivEngage put together the Top 10 automotive news articles and blogs just for you! Enjoy!

10. Chrysler exec sees dealerships, operations evolving

Pete Grady is considering satellite stores and getting service operations closer to consumers. Dealers, what are you thoughts on these possible changes to the standard business…

Continue

Can You Translate That For Me?

Posted by Paul Potratz on January 23, 2015 at 11:20am 0 Comments

In this week’s episode of Hard Facts, Samantha uncovers a cost-free way to utilize your bilingual sales staff to reach a broader demographic. Learn how you can implement this strategy at your dealership.

3 Reasons to Take Content Seriously for Better SEO (with Bonus Infographic)

Posted by Timothy Martell on January 23, 2015 at 9:30am 0 Comments

SEO is a complicated practice, especially if you're just starting in 2015. Things have changed a lot in the past 10 years, making it more difficult than ever for small businesses to compete against businesses with large marketing budgets. But as one of the most important parts of a business's digital marketing strategy, you can't ignore SEO.

 

Content is easily one of the best ways for businesses to take control of their rankings and build up authority with Google and other search engines. It's the simplest strategy, but it's also one of the…

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Make Digital Communication a Priority by 2025

Posted by Rebecca Kon on January 21, 2015 at 2:21pm 1 Comment

In a recent report by IBM, “Automotive 2025: Industry without borders”, discusses the future of the automotive industry among OEMs, automotive suppliers, and other auto industry participants. The authors Ben Stanley and Kal Gyimesi ask this question,

 

“How can you form relationships with newer, non-traditional industry participants to provide the digital relationship and customer experience that today’s drivers and passengers demand?”

 

The answer, left open for you to do some soul-searching, has one obvious answer:

Invest in live chat.

Live chat is a proven…

Continue

Why 'Irrelevant' Content on a Dealer's Website is Relevant

Posted by J.D. Rucker on January 21, 2015 at 12:30pm 7 Comments

Once you get over the beauty of the 1970 Dodge Charger in the picture, you might ask yourself, "What does a 45-year-old muscle car have to do with automotive content?"

We've been asked the same type of question multiple times pertaining to content we publish on dealer websites. Sometimes, it's dealers asking. Other times, it's other vendors wondering what we're doing or "tattling" to the dealer about it. The funny part is that when compared to the automotive marketing "gurus" who question it, the dealers tend to understand the philosophy much more quickly than the vendors.

I'm not here to insult anyone. I totally understand why it's hard for many vendors to get, especially the larger ones who have mechanized content, search, and social strategies. The reality is that based upon…

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Chat Success – JUST DO IT!

Posted by Big Tom LaPointe on January 20, 2015 at 8:30pm 0 Comments

Some people want it to happen,

some wish it would happen,

others make it happen.
~ Michael Jordan

Anybody with even a passing interest in sports in the 80’s and 90’s has vivid memories of basketball legend Michael Jordan defying gravity to fly through the air and slam dunk a basketball. Again, and again, and again. The man was virtually synonymous with Nike’s ‘Just Do It’ slogan, because he did. Such was his dominance not only of the game, but of sports branding, that he still pulls in nearly $100 million a year on branded gear.…

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Learn The Secrets To Digital Marketing Strategies

Posted by Paul Potratz on January 20, 2015 at 11:28am 0 Comments

Due to popular demand I bring you the extended cut of a recent Think Tank Tuesday where I explain my secrets to achieving digital success.

Weight Watchers: Live Chat goes mainstream

Posted by Big Tom LaPointe on January 19, 2015 at 9:58am 0 Comments

Live Chat isn’t a website novelty any more. It’s a major communication channel between businesses and their clients, and the rollout of Weight Watchers’ new live chat coaching program is a huge example of this trend. Can the weight loss giant serve as an example for car dealerships that have yet to deploy live chat on their websites?

Major customer service leaders, including Nordstrom, Disney and Home Depot have chat available for their customers. And now Weight Watchers offers an “Expert Chat” program that allows subscribers to chat live with a coach around the clock.

“…the hope is that the 24/7 chat and personal coaching sessions will be able to take aspects of the Weight Watchers group meeting format and recreate them for customers who would prefer to interact online at their own…

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ADM Professional Community Blogroll:
1. Social Media Optimization 

3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

7. Toyota Community

8. Kia Community 

9. Toyota Social Media

10. Social Media Marketing 

11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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