Automotive Digital Marketing Professional Community
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Ralph Paglia
Editor-in-Chief
David Johnson
Editor, Social Media
Keith Shetterly
Editor, Integrated Marketing
Scott Falcone
Editor, Reputation Management
Dr. Elizabeth Archuleta
Voice of the Female Car Buyer
Daymond Decker
Editor, Google+
Tom Gorham
Editor, From The Trenches
Aarash Darroodi
Editor, Legal Affairs
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Ford Reduces Wind Noise on New Escape With Acoustic Mirror
Ford is using an elliptical acoustic mirror to measure wind noise in its all-new Ford Escape. The mirror is like a satellite dish with a microphone placed a short distance from the Escape to collect sound and identifies "hot spots" where noise penetrates the vehicle's interior. Drivers can listen to music or conversation rather than external noises.Debate Continues Over Advantages of EV vs. CNG Vehicles
Debate is expected to continue over the advantages of CNG-fueled versus electric vehicles. Analysts say the popularity of both types of vehicles will increase over the next ten years. Pluses on the side of EVs include efficiency, availability/cost of charging stations, and fuel costs. Long range and no charge time involved make CNG-fueled vehicles attractive.Many Unresolved Issues Relating to Autonomous Vehicles
Tests show computerized systems to replace human drivers are now largely workable and could greatly limit human error, which causes most of the 33,000 deaths and 1.2 million injuries that now occur each year on U.S. roads. Legal liability, privacy, law enforcement, and insurance regulation issues have yet to be addressed and may pose more problems than the technological challenges.Mirror, Mirror – Who Has the Shortest Inventory Stay of All?
TrueCar.com publishes January list of inventory trends among automaker brands, ranking the shortest and longest inventory stay before they sell for 2011 and 2012 vehicles. On average, large SUVs (86 days) and large cars and trucks stay on dealer lots longer, while subcompact cars (26 days) sell much faster. First 2012s off the lot indicate the Cadillac CTS Wagon and Hyundai Equus are hot!Drivers – Scosche That Phone Call!
There is a new device called "Scosche" coming down the tube that will automatically shut off the driver's cell phone if the driver is behind the wheel of the car - taking all the guesswork out of dodging parents and police for teens while driving. Manufacturer claims digital device prevents texting, emailing, the use of phone camera and other apps in the hands of the driver.Automotive Marketing Recommendations
Most Popular ADM Videos
1. New Jersey Lexus - LexusGX470 walk around by Ken Beam at Douglas Infiniti - Summit NJ
Added by Ken Beam on January 24, 2012
4. Automotive Recruitment, Joe Lockerd Vlog 1, Do You Truly Believe in Your Dealership?
Added by Craig Lockerd on January 28, 2012
5. Automotive Recruiting AutoMax Recruiting and Training...The Race
Added by Craig Lockerd on January 28, 2012
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Presto Reviews Reputation Management. No AdSense, no competitors, no extortion...a true Dealer Centric product!. Take control of your reputation today.
Automotive News Videos
Battle for Market Share (1/26/12)
Detroit's loss may by Honda's and Toyota's gain, the magic behind Ford's hot-selling EcoBoost engine, and Volt plays the role of hometown hero.Ford's Best Profit Bet? (1/2712)
Despite troubles in other regions, Ford gets a boost in its home region, GM tackles losses at Opel, and Lapham on why President Obama's smiling. Ford's Slip/Soar Quarter (1/27/12)
Ford operating results suffer, net earnings soar | Honda 'rebound' coming? | Audi, Kia, Suzuki ads Chrysler 'Quality' Education (1/26/12)
Profits up at AutoNation, Hyundai | Ford boosts EcoBoost | Chrysler gives workers 'quality' education Volt Hearing: Highlights (1/25/12)
GM CEO Dan Akerson and NHTSA chief David Strickland are grilled on Capitol Hill about Volt; Plus news from Nissan, Ford and Jeep. Photo Cars Blog Feed
AC Cobra
Original 1960\'s AC Cobra Shot on a leaf Aptus.
Lighting:
1 Studio head placed on the cars left side and the sun placed at the front
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ADM Member Reception at the 2012 NADA Convention
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Latest ADM Activity
Manny Luna commented on Jeffrey Taylor's blog post 'Are You Buying Bogus Reviews?'
@ Tom, I guess you read this too.
"Our streamlined process of review posting for client’s customers protect against fraudulent submissions"
Jason Manning commented on James A. Ziegler's blog post 'True Car and ZAG - Cyber Bandits or Good for the Business?'
When a vendor places a dealer in harms way, legally, we have no choice but to believe they are poorly run and a liability. Seems like growing money was more important than earning it and building trust. There are simply too many facets of TrueCar…
Brian Pasch shared their blog post on Twitter
Brian Pasch shared their blog post on Google +1
Brian Pasch commented on Brian Pasch's blog post 'Automotive ZMOT Infographic and EcoSystem'
Ed
Thank you for your feedback and I will seek to enhance future graphics with your insights. It's a work in progress but it is helping dealers start a conversation they have been afraid to have because they didn't want to look…
Tom Gorham commented on Jeffrey Taylor's blog post 'Are You Buying Bogus Reviews?'
If a tree falls in the woods, does it make a sound?... In this case, it seems it does.
Tom Gorham shared their blog post on Twitter
Tom Gorham shared their blog post on Twitter
Tom Gorham commented on Tom Gorham's blog post 'From the Trenches - 2012 Put your money where your mouth is'
Thank you Craig. That's an honor. Hoping to talk to you soon.
Ralph Paglia shared a profile on Google +1
Ed Brooks commented on Brian Pasch's blog post 'Automotive ZMOT Infographic and EcoSystem'
Brian, As you may know, I've had some reservations about the ZMOT model when it comes to car sales. Not so much for what it includes as for what it leaves out. It's basis on the simplified Stimulus>FMOT>SMOT behavior of consumers…
James A. Ziegler commented on James A. Ziegler's blog post 'True Car and ZAG - Cyber Bandits or Good for the Business?'
Sorry, I have been a little absent from this thread recently.
This coming week I am speaking at Brian Pasch's DMSC Boot Camp in Las Vegas and Then, the following week, I am a featured speaker at The NADA Convention.
We have some…
Ralph Paglia left a comment for Omara Spriggs
Omara, let's talk about what you are doing in Iowa... I have worked in Iowa several times and have some familiarity with the market. Call me on my cell at 505-301-6369. All the best of success to you and your team!
Give Your Customers The Hook To Get In Your Showroom
I have written about the influence of Jim Lecinski's book "Winning The Zero Moment of Truth" and the data that confirms that consumers are actively researching online during the Zero Moment of Truth prior to contacting a local car dealer. This first contact, called the First Moment of Truth (FMOT), can be elusive…See More
A blog post by Brian Pasch was featured
David T. Gould commented on Brian Pasch's blog post 'Give Your Customers The Hook To Get In Your Showroom'
All the best to Jeff, Ryan and the HookLogic team. I think you have a winner there. Good Selling! DTG
Clarence U Romero commented on Brian Pasch's blog post 'Give Your Customers The Hook To Get In Your Showroom'
Great post Brian
The Best driving Honda just got better. The new crosstour comes in a 4cyl. Can you save gas savings.
http://ning.it/xfLBRF
Status posted by Richard J Bustillo
ADM Member Reception at NADA at The Pub at the Monte Carlo Hotel
February 3, 2012 from 6pm to 9pm
ADM Professional Community Member Reception at 2012 NADA Convention and Exposition will be from 6:00 PM to 9:00 PM on Friday at the "The Pub" inside the Monte Carlo Hotel and Casino.Many thanks to Brian Pasch, PCG Digital Marketing and the other sponsors for supporting this event and securing the venue...Monte Carlo Resort &…See More
Aaron Bickart, John Giamalvo and Christy Roman are attending Ralph Paglia's event
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Top Ten Most Popular ADM Content Posts of the Past 7 Days
Hire The Winners provides a better way to evaluate Automotive Sales Professionals
ADM Forum
BDC / Call Center Managers - Need Your Feedback For An Upcoming Presentation
Started by Mike Warwick in PROCESS - CRM and lead Management Processes, Emails, Phone Scripts, BDC, Tools and Suppliers. Last reply by Mike Warwick yesterday. 5 Replies 0 Promotions
I am putting together a list of Best Practices for our dealer group and would like some feedback on a couple of topics from the best and brightest:How many phone calls do you require your reps to make per day?How many emails do you require your reps…Continue
Auto Industry Recruiting for Staff
Started by Cyndie Farrow in TRAINING - Consulting Services, In-Dealership Training, Web Learning Tools, NOT Seminars or outside of dealership events (see CONFERENCES categories down) on Friday. 0 Replies 0 Promotions
After working for BMW for 30 years and helping them build a solid and growth oriented company I would like to hear from dealer owners and managers on what they see as challenges and benefits of working with staff recruiters in our industry. I'd…Continue
Tags: training, recruiting, staffing
Proper Turn from Internet person to salesperson
Started by John Roberts in PROCESS - CRM and lead Management Processes, Emails, Phone Scripts, BDC, Tools and Suppliers. Last reply by Jeff Simonton on Friday. 1 Reply 0 Promotions
Started handling internet leads differently this year, I now have an individual responding to the leads and contacting them to attempt to set appointments. How do we make a smooth transition from the internet person to the salesperson when they come…Continue
So how do you target/market your "Out-of-Season" inventory? One of my methods is to create a geo-targeted MicroSite...... Hey Ralph Paglia chime in on this one my friend!
Started by Ken Beam in MICROSITES / MULTIPLE WEBSITES - URL Portfolios, Special Microsites, Keyword Rich URL's, Ad Campaign Landing Pages, Multiple Websites. Last reply by Ken Beam on Thursday. 17 Replies 3 Promotions
Soooooooooooooooooooooooo this happens to everyone sooner or later..... "stale" or wrong time of year inventory issue...... So what do YOU do about it? One of the cool things I like to do is to create a geo-targeted MicroSite utilizing a Video or…Continue
Is a dealer group is allowed to advertise cars for sale on its website that is not located at its lot?
Started by Brian Nieves in INVENTORY - Vehicle Listing Sites, Inventory Management and Data Services, Publishers and Related Topics. Last reply by Bryan Craig on Thursday. 8 Replies 0 Promotions
I need some help. I was asked a question today that I did not know the answer. We are in Virginia.Do you know if a dealer group is allowed to advertise cars for sale on its website that is not located at its lot?ThanksBrian NievesTri-State…Continue
Security problems that you need to look for!
Started by Linn Boyd in Uncategorized or Does Not Fit into Defined Categories on Thursday. 0 Replies 0 Promotions
I am currently writing a piece about data security and vendor relationships in the dealership arena but I know that some vendors use this software and you really need to think about that right now. You need to stop using PcAnywhere immediately!…Continue
ADM Blog Posts
Give Your Customers The Hook To Get In Your Showroom
Posted by Brian Pasch on January 28, 2012 at 1:30pm 2 Comments 0 Promotions
I have written about the influence of Jim Lecinski's book "Winning The Zero Moment of Truth" and the data that confirms that consumers are actively researching online during the Zero Moment of Truth prior to contacting a local car dealer.
This first contact, called the…
Continue $2,000 To be Paid For Best Dealer Walk-Around Video in Las Vegas
Posted by Brian Pasch on January 27, 2012 at 6:30pm 1 Comment 1 Promotion
Dealer employees can submit a video walk-around that features themselves in a video walk-around. The car featured can be new or used, but the person in the video must be a current employee of the car dealership.
The videos will be judged by an industry panel that includes …
Continue
Google's New Approach to Privacy Policies
Posted by Ralph Paglia on January 28, 2012 at 12:30pm 0 Comments 0 Promotions
One policy, one Google experience
Google is getting rid of over 60 different privacy policies across Google multiple platforms, applications and websites... replacing them with one that’s a lot shorter and easier to read. Google's new policy covers multiple products and features, reflecting their…
Word Tracks: A Proven Method for Selling Automotive Accessories
Posted by Ashley Poag on January 27, 2012 at 2:46pm 0 Comments 0 Promotions
Word Tracks: A Proven Method for Selling Automotive Accessories
Insignia has many years of experience in the automotive industry. And, we’ve discovered a few strategies and techniques very successful dealerships use to create…
Continue
Diplomatic Immunity From Unreasonable Expectations
Posted by Stephanie Young on January 26, 2012 at 12:00pm 0 Comments 0 Promotions
Recently, I was in a wedding with a large number of bridesmaids and a bridezilla who struggled to provide some kind of leadership for the group. As a result, there was miscommunication and a mind field of emotions to traverse. Once the wedding was over, one of the bridesmaids sent me a text message that said, “A diplomat is a…
Automotive ZMOT Infographic and EcoSystem
Posted by Brian Pasch on January 26, 2012 at 5:00am 4 Comments 1 Promotion
This Automotive Zero Moment of Truth Infographic is a great discussion piece to have with your dealership team about how the car shopping eco-system is working today.
Stimulus Investments Drive ZMOT Activity
Stimulus investments (Radio, TV, and Newspaper) for a majority of consumers do NOT create a direct beeline to the dealership (FMOT).…
Continue
Be a Sales Pro – Work the Service Drive
Posted by Kurt Kubicki on January 25, 2012 at 6:30am 3 Comments 2 Promotions
Question: Is a sales associate’s selling responsibility complete once the customer drives off in his or her new wheels? For too many sales associates it is. This is a mistake.
Of course, the action all sales associates thrive on is, indeed, in the front of the store. After…
Continue
Invite A Friend To ADM Day - Jan 26th
Posted by David Johnson on January 25, 2012 at 7:20am 4 Comments 4 Promotions
ADM prides itself in being the go to social network for the auto industry. We have a rich history of providing great information for the great price of absolutely nothing. How do we do it? We do it because we have great members such as yourself that are willing to share, answer questions and help others in our…
Google Automotive Marketing Targeted Contextual Advertising Placements
30 Day Real Time Traffic Report Showing Daily Unique Visitors to the Automotive Digital Marketing Professional Community
Automotive Marketing and Advertising News from AutoBlog
The Porsche 911 evolves
Filed under: Coupe, Marketing/Advertising, Videos, Porsche
If we could summarize the Porsche 911 with just one word, it would be "evolution." For decades, Porsche has methodically improved its rear-engined sports car. The design changes are subtle, and power has risen steadily.
To illustrate this, Porsche made a video that plays off the 911's rich history. If you lie awake at night thinking about how great it would be to own a 911, hit the jump for some more inspiration.
Continue reading The Porsche 911 evolves
The Porsche 911 evolves originally appeared on Autoblog on Sat, 28 Jan 2012 12:04:00 EST. Please see our terms for use of feeds.
Permalink | Email this | CommentsSocial Media Marketing Best Practice Example: Feedburner Content Syndication Scrolling Headline Animation Tool for Website Embedding and Placement
Google Blog Articles, News and More
Resources to support a new and open world for learning
Googlers are the types who never really leave the classroom. Guest speakers come to campus to give talks on subjects ranging from fiction to physics. Diverse groups of people work together to understand and solve big problems while groups of Googlers engage in passionate debate in our cafeterias. Given this environment, it’s no surprise how highly we value our external work in education. We have a growing number of successful education programs from primary school through to university, as well as a suite of free and open tools that reach families and classrooms around the world.Recently, we decided to gather our resources and lessons learned into one place for educators everywhere. “Google in Education: A New and Open World for Learning” highlights how people are using Google resources to enhance teaching and learning. This booklet isn’t your typical annual report; it’s a living document for educators to use year-round. We’ve also revamped our website, google.com/edu, to be a one-stop shop for teachers, students, parents and organizations to explore all of our offerings. We’ve launched a Google+ page, where everyone can stay updated on our educational tools, products and programs, and join the conversation.
To develop all of these new materials, we went straight to the source, relying on dozens of educators to provide stories and feedback. We hope these resources will inspire and enable teachers, while affirming our commitment to increasing access to an excellent education for all.
Thanks to educators, students and supporters everywhere for helping to extend our spirit of lifelong learning into classrooms around the globe.
For more information about Google in Education, visit www.google.com/edu/about, and to stay updated on the world of education at Google and connect with fellow educators, follow us on Google+.
The Automotive Digital Marketing Professional Community
This community is dedicated to Thomas Lesard who was my boss from 1982 to 1984 while I worked for the De La Fuente Automotive Group in San Diego, CA. I know that nobody misses Tom as much as his family, but here it is, more than 25 years later and I am still making a conscious effort at keeping the promises I made to Tom... Such is the lasting impact of true leaders!
-- Ralph Paglia
The ADM Professional Community has a mission objective to provide an online networking exchange that serves as an open source of files and resources useful in crafting a car dealer's digital marketing strategy and then executing the daily operational tactics. These tools include email templates, phone scripts, performance reporting and tracking spreadsheets, Search Engine Marketing (SEM) practices, including both paid and organic placements, along with guidance on what features and functionality make various types of automotive websites more effective.
Welcome to
Automotive Digital Marketing Professional Community
Please use the "Sign Up" link above to complete your registration form and become a member of the industry's leading Automotive Marketing and Internet Sales Professional Community. ADM members have access to resources, connections and private events that provide them with a competitive advantage.
Social Network for Car Dealers, Automotive Marketing, Advertising and Sales Management Professionals sharing Internet strategies and tactics
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Digital Marketing Strategies Conference
February 1, 2012 to February 3, 2012 – Monte Carlo Resort & Casino
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Free webinar: California HR Legislative Update
February 2, 2012 from 9am to 10am – http://www.kpaonline.com/news-and-events/webinars.html
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NADA Convention and Exposition 2012 - Las Vegas
February 3, 2012 to February 6, 2012 – Las Vegas Convention Center
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ADM Member Reception at NADA
February 3, 2012 from 6pm to 9pm – The Pub at the Monte Carlo Hotel
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Women's Automotive Association Spirit of Leadership Awards and Women's Leadership Event
February 4, 2012 at 6pm to February 5, 2012 at 12pm – The Venetian Las Vegas Nevada
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1. AutoUSA Internet Sales Solutions To Feature New Product Line-Up at NADA in Las Vegas
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4. Google Changes Algorithm; Affects Top-Heavy Ad Pages
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5. New Jersey Lexus - LexusGX470 walk around by Ken Beam at Douglas Infiniti - Summit NJ
Added by Ken Beam on January 24, 2012
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How To Get YOUR Video Featured
Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 11, 2010.
How To Get Your ADM Blog Post Featured
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Internet Sales Manager Resources and Blogroll
ADM Professional Community Blogroll:
1. Social Media Optimization
2. Used Car Blog
3. Automotive Social Media
4. Automotive Internet Marketing
5. Automotive Social Media Network
6. Ford Community
7. Chevy Community
8. Toyota Community
9. Mazda Community
10. Kia Community
11. Internet Sales Managers Organization
12. Toyota Social Media Marketing Network
13. Social Media Marketing for Business
14. Weed Out Losers and Hire Winners
15. Take Control of Dealership Reputation
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Get listed on this Blogroll; send your blog title text and your blog's associated URL. Include a link to your site's page showing the ADM title text: "Automotive Digital Marketing" linked to: http://www.automotivedigitalmarketing.com to Ralph Paglia via ADM.
Solution Descriptions and resources shown below are selected based on value to ADM members and a superior level of support for the ADM Community.
PrestoReviews is a unique resource to dealers for maximum Reputation Management control combined with remarkable Page 1 Defense SEO
Check out Philip Zellinger's Ad Agency Online by clicking the logo above. Mr. Zellinger has been a major contributor of content to ADM and has become well known for his dealer advertising expertise and effectiveness.
Headlight Blog Automotive Insights from Razorfish
Charity: water’s drill rig will tweet and let you track donations by GPS
Every dollar that Charity: water raises in September will directly fund the new rig (all financial support for staff comes from other sources). And in case you want proof, the non-profit will be tracking the rig with GPS.Defining Engagement Elements: What’s important to consumers when they reach out to your brand
This post was extracted from Liminal, 2011 Razorfish Customer Engagement Report which was recently released by Razorfish. It has been modified in part to make it more relevant for the Headlightblog.com audience. In December 2008 Samir Balwani wrote a blog post about how Scott Monty, the head of social media for Ford Motor Company, stopped [...]Building an electric vehicle-ready world
This is the third in a series of articles by Neal Gorevic and Haven Thompson that looks at electric vehicles and how automakers, as well as other players in the space, are planning/will need to plan on leveraging digital marketing and product development to help drive adoption for electric vehicle purchase and to help manage [...]Electric vehicles and telematics grow together
This is the second in a series of articles by Neal Gorevic and Haven Thompson that looks at electric vehicles and how automakers, as well as other players in the space, are planning/will need to plan on leveraging digital marketing and product development to help drive adoption for electric vehicle purchase and to help manage [...]Digitally electrifying vehicle ownership
This is the first in a series of articles by Neal Gorevic and Haven Thompson that looks at electric vehicles and how automakers, as well as other players in the space, are planning/will need to plan on leveraging digital marketing and product development to help drive adoption for electric vehicle purchase and to help manage [...]J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives
Even used-vehicle buyers are going online
This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009. The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work. One is the poor [...]Automotive iPad apps
This week I decided to check out automotive iPad apps. These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots. They’re quick, which is probably why three OEM iPad apps incorporate them. They’re also dirty – pretty [...]Some reliability perceptions are changing (and that’s not a good thing for Toyota)
It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable. Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability. As illustrated below, these [...]Edmunds AutoObserver
Auto Safety Coverage Moves to Edmunds.com
Thank you for your interest in Edmunds.com's coverage and analysis of automotive safety. AutoObserver.com is being integrated into a new area of Edmunds.com. Car safety information now can be found at http://www.edmunds.com/car-safety/. To stay connected via social media as...Car Technology News Moves to Edmunds.com
Thank you for your interest in Edmunds.com's coverage and analysis of automotive technology. AutoObserver.com is being integrated into a new area of Edmunds.com. Coverage of car technology now can be found at http://www.edmunds.com/car-technology/. To stay connected via social media...Music
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