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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

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Ralph Paglia

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

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Editor, From The Trenches

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Editor, GM's Perspective

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Editor, Vehicle Presentation Videos

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Editor, Video SEO

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Editor, Content Marketing

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Hyundai, GM Predicted to Lead Nov. Sales Gains (11/25/15)

Hyundai, GM predicted to lead Nov. sales gains; Split forecasts on VW; Ford's 'backup' plan; Daimler seeks Calif. cool; Bosch’s startup culture.

Takata U.S. Staffers Saw Trouble Coming (11/25/15)

Takata U.S. staffers saw trouble coming; Toyota reissues recall; Sharper Kia Cadenza; Ford fights drugged driving; 'Quiet car' rule delayed.

Honda Readies Curvy Ridgeline for Battle (11/24/15)

Honda readies curvy Ridgeline for battle; GM needs more capacity, talks to AM General; Audi RS 7's uphill climb; Deadly distracted drivers; U.S. autonomous acceptance.

Lady Gaga and the Prius (11/24/15)

Lady Gaga and the Prius; Audi sees software fix for 3-liter diesels; U.S. sales look strong in Nov.; Tesla’s cheaper Model X; JLR ditches Detroit, Defender

New TrueCar CEO Perry to Focus on Dealers (11/23/15)

New TrueCar CEO Perry to focus on dealers; Ford dumps Takata inflators; Volvo's 100K U.S. sales bogey; FCA ads get gutsy; Fusion, Milan recalls.

Top 5 Most Popular Automotive Marketing Videos of Past 30 Days

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WIN BIG with PowerDealer!

by Kris Rosychuk From now until Dec. 1st, you have an opportunity to win a Sony 55” LED 4K Ultra HD TV simply by referring another franchised dealer to PowerDealer. Click this link to submit a brief form:

Car Buyers on Youtube

by Ralph Paglia Car Buyers on Youtube

Google Youtube Video Viewability

by Ralph Paglia Google Youtube Video Viewability

Car Buyers Research on Mobile at Dealership

by Ralph Paglia Car Buyers Research on Mobile at Dealership

Google Explains Micro-Moments

by Ralph Paglia Google Explains Micro-Moments

Auto Industry Marketing and Advertising News

Range Rover drives across paper bridge to mark 45th birthday

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Land Rover celebrates the Range Rover's 45th anniversary this year. To honor of the event, the British automaker commissioned a bridge made out of tightly packed sheets of paper in China and drove the luxury SUV across it.

Continue reading Range Rover drives across paper bridge to mark 45th birthday

Range Rover drives across paper bridge to mark 45th birthday originally appeared on Autoblog on Sat, 21 Nov 2015 15:02:00 EST. Please see our terms for use of feeds.

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Hyundai says, maybe driverless cars won't be so bad

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Hyundai has a heartwarming commercial from Korea that shows some of the more beneficial uses of future driver assistance systems. It stars a little boy who just wants to drive.

Continue reading Hyundai says, maybe driverless cars won't be so bad

Hyundai says, maybe driverless cars won't be so bad originally appeared on Autoblog on Thu, 12 Nov 2015 14:58:00 EST. Please see our terms for use of feeds.

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Fallout 4 is coming and Forza celebrates with a Ford F100

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Fallout 4 and Forza Motorsport 6 are teaming up to bring players two cars inspired by the upcoming, post-apocalyptic video game. They're starting with a rusted 1956 Ford F100, but the next one is much more fanciful.

Continue reading Fallout 4 is coming and Forza celebrates with a Ford F100

Fallout 4 is coming and Forza celebrates with a Ford F100 originally appeared on Autoblog on Thu, 05 Nov 2015 17:18:00 EST. Please see our terms for use of feeds.

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Learn About The PowerDealer Program... Data Driven Dealers Make More Money!

Latest ADM Activity - Click "More" at bottom!

Boris Maksumov posted a video
2 hours ago
Dana Detrick-Clark posted a blog post

Black Friday Special for my ADM friends!

The Black Friday bug bit, and I'm offering 50% off my multimedia packages (including fully produced auto dealership radio ads, voice over services, and phone branding) through midnight CST tonight! See all the deals at or email me if you'd like a quote on a custom order.Use discount code BlackFriday at checkout and get premium work at a great price! No deadline for use, so pre-order in bulk…See More
8 hours ago

Paul Potratz posted a blog post

Who are you holding accountable?

What Is Your Game Plan? You spend a lot of time in meetings and discussing your strategies. On this week's Hard Facts, Samantha teaches you how to make sure everyone works together to reach your goals and ensure everyone is accountable.See More
13 hours ago

Paul Moran posted a blog post

Consumers Are Taking Their Complaints to Social Media. Are You Responding?

In the past, consumers were limited in their options when they had any sort of complaint or service issue with a particular business. Those options, however, have progressed and today’s consumers have moved on from phone calls and e-mails to air their complaints. They now turn to review sites and social media in an effort to get…See More
16 hours ago

Big Tom LaPointe posted a blog post

Chat on your website? Don’t forget to tie in Google Analytics

A quality live chat product on your dealership website is a great way to greet shoppers and start the sales or service experience. But if two to four percent of visits turn into a live chat conversation, it can show up as bounce in your Google Analytics reports when they submit lead information and don’t return to the site.Google Analytics is one of the most…See More
16 hours ago

David Metter posted a blog post

Google Auto Says Mobile is the Place to Be

In a study published this month by Google’s Automotive division titled, “The 5 Auto Shopping Moments Every Brand Must Own,” it’s crystal clear that dealers need to have a strong mobile strategy in order to stay in the…See More
16 hours ago
Khuram Saleem posted a blog post

Website Design Packages

The Affordable Brochure Website Design Packages and Website Designers. Get a Brochure Website Design Packages Quote Now.360 Web Solutions provide a range of professional & affordable website design services starting from £99 (1 page brochure website). Our…See More

Joseph Little posted blog posts
Craig Lockerd shared their video on Google +1
Craig Lockerd posted a video

What Happens at Your Dealership When the Applicant Shows Up? The Recruiter

What Happens at Your Dealership When the Applicant Shows Up? The Recruiter You've done everything right, now the...
Brenda Niedermaier updated their profile

Cory Mosley posted a video

Cory Mosley - 100 Things ...People Can't Stop Saying - Work On Yourself Wednesday

Are you guilty? Work On Yourself Wednesday - Being Present Season 5, Episode 4 This week Cory discusses the Inc. article by Bill Murphy Jr . Watch more video...

Tom Gorham liked Timothy Martell's blog post Navigating SEO: How to Create Content That Attracts Links

Christopher Bouchard commented on Timothy Martell's blog post Navigating SEO: How to Create Content That Attracts Links
"Great post, Tim. I completely agree that people link to other people and that it's important to get your hands dirty in finding the right contacts for outreach. However, obtaining the contacts' emails is easier said than done. At times,…"

Christopher Bouchard liked Timothy Martell's blog post Navigating SEO: How to Create Content That Attracts Links

sara callahan posted a blog post

In this Age of Extreme Political Correctness, Should Businesses Care?

If you’re on any social media platform, there’s no doubt that you’ve seen or heard of a multitude of topics where someone somewhere was offended. Not counting obvious religious, political or other volatile topics - there are many that seem, well, baffling. Take for example, the University of Ottawa’s decision to cancel its yoga…See More

Timothy Martell's blog post was featured

Navigating SEO: How to Create Content That Attracts Links

What do you want from SEO? If I had to guess, I'd say "more traffic" or "more leads" are at the top of your goals list.The problem is, those things don't just happen on their own.One way to accomplish these goals…See More

Ralph Paglia posted a discussion

Apple Versus Widows: Consumer Misperception

Apple Versus Windows Has the consumer perception of Apple product superiority over Windows based devices outlived reality? I have been…See More
Lee Yom updated their profile

Jim Leman posted a blog post

F&I Without F&I Office

Jim Leman | WardsAutoTwelve years ago, dealer Lou Bregou engineered the F&I department, but not its function, out of the dealerships he manages as part of Driver’s Village near Syracuse,…See More

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Navigating SEO: How to Create Content That Attracts Links

Posted by Timothy Martell on November 24, 2015 at 11:30am 1 Comment

What do you want from SEO? If I had to guess, I'd say "more traffic" or "more leads" are at the top of your goals list.

The problem is, those things don't just happen on their own.

One way to accomplish these goals is to pursue link building by creating amazing content. Links are one of the most important signals Google uses to rank websites. They act as endorsements and help Google understand how sites are related and which pages offer the best information on any particular topic.

Below, I'll provide a guide to help you better understand link building, learn from the success of other sites, and create content that…


Edmunds Projects Record Car Sales Volume for November 2015

Posted by Ralph Paglia on November 24, 2015 at 7:02am 0 Comments

Car shopping destination today released its November 2015 new car sales forecast, which projects that 1,331,415 new cars and trucks will be sold in the U.S. in November for an estimated Seasonally Adjusted Annual Rate (SAAR) of 18.3 million.
Both the volume and SAAR are threatening to be the biggest on record for the month of November, eclipsing the 1,324,542 new cars sold in November 2001 for a SAAR of 17.7 million. Director of Industry Analysis Jessica Caldwell says that Black Friday will play a very big part in November…


Want to Know Why Consumers Don’t Trust Us?

Posted by Mike Gorun on November 24, 2015 at 5:56am 0 Comments

The reason that consumers don’t trust us is simple… the messages we send them aren’t believable.


Point in case: Doug Demiro, a former manager of Porsche Cars North America, and now author of a popular column on automotive website Jalopnik, answered a reader’s question in his column that illustrates this point very clearly.


The question essentially boiled down to this: “Do those letters and e-mails from dealers saying they really want your trade-in actually mean anything? Do dealers really want your trade-in? Are they going to pay top dollar for your vehicle because they have…


Chip Perry, Former AutoTrader CEO Goes To TrueCar

Posted by Ralph Paglia on November 24, 2015 at 3:30am 1 Comment

TrueCar Hires Chip Perry As New CEO, Seeks To Rebuild Dealer Trust

After leaving AutoTrader in 2013, Perry was president and CEO of RentPath.

From Los Angeles, Chip Perry said his goal as the new CEO of TrueCar Inc. will be to win back the trust of auto dealers. 

Perry, 62, who helped build AutoTrader from a start-up venture into a $1 billion shopping site, was named CEO of TrueCar earlier today. He replaces Scott Painter, who announced his resignation as CEO in August following a period of…


Not in My Backyard! How to Protect Your Turf with a Geofence

Posted by David Metter on November 23, 2015 at 5:27am 0 Comments

Most of the time the goal of a dealership's advertising is to reach car shoppers and convince them to visit your store. But what about the customers who are already in your dealership? You're probably thinking there's no need to advertise to them. If they're in your showroom, there's a pretty good chance you can close them. And you're right - unless one of your competitors makes them an offer they can't refuse, while the customer is standing right in front of you.

By now you've probably heard of geofencing as a mobile marketing strategy that can be used to lure customers out of a competitor's dealership and into your dealership. It works like this: Jane walks into Smith Chevrolet and immediately gets a push notification (or text, or email, or sees a banner ad) on her…


2015 Volkswagen RQC

Posted by Bradley Paschal on November 21, 2015 at 11:16am 0 Comments

Volkswagen of America held its annual Retail Qualification Championship at the Lago Mar Resort in Fort Lauderdale, Florida last week.  As one of the Top 12 certified Pre-Owned Sales Consultants, I was invited to Florida to compete.  

Volkswagen rolled out the red carpet for their Top 12 Salesmen, Parts Associates, Service Advisers, Technicians, and CPO consultants.  The week consisted of two day of grueling competition, community service project where we assembled wheelchairs for disabled veterans, beach party with a VW Bug sand sculpture, and VW RQC Awards night.

In this picture is Mark Barnes, Vice president of Sales for VW of America.

Volkswagen of America Corporate showed us an overwhelming amount of respect and love.  The respect and love that they…


How to Sell Cars on Instagram

Posted by Paul Potratz on November 20, 2015 at 2:30pm 0 Comments

Four Keys to Success on Instagram

Want to sell more cars and reach more potential shoppers with Instagram? This week, special guest Tori Hoffman has the four keys to success on Instagram.

VW Recalls: The Polarizing Effect on Consumers

Posted by Chris Miller on November 20, 2015 at 4:58am 0 Comments

Unless you’ve been in hibernation for the past few weeks, you’ve undoubtedly been barraged with news and opinions about the VW Recalls. Regardless of the intent of Volkswagen, it’s quite fascinating to observe the polarizing reactions by owners of the diesel engine carrying cars. No doubt the government regulators are going to compel Volkswagen to fix all of the vehicles. It’s possible that we could see a buyback. Ultimately though, there’s a battle going on. It’s not quite the battle you would think, however. I’m not here to rehash any of the many arguments regarding Volkswagen itself, but rather to relay an interesting dynamic that now exists in regards to these vehicles and the consumers who own them.


There were many consumers who bought these vehicles…


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Range Rover drives across paper bridge to mark 45th birthday

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Land Rover celebrates the Range Rover's 45th anniversary this year. To honor of the event, the British automaker commissioned a bridge made out of tightly packed sheets of paper in China and drove the luxury SUV across it.

Continue reading Range Rover drives across paper bridge to mark 45th birthday

Range Rover drives across paper bridge to mark 45th birthday originally appeared on Autoblog on Sat, 21 Nov 2015 15:02:00 EST. Please see our terms for use of feeds.

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Google Blog Articles, News and More

Google gobble: Thanksgiving trends on Search

In just a few hours, people across the U.S. will be settling in for a day of food, family and football as they celebrate Thanksgiving. As the day of gluttony and gratitude comes closer, people have been turning to Google to plan the big meal, get cooking tips and more. Here’s a look at some of the top Turkey Day searches—for more, see Google Trends.

The reason for the season
In the days leading up to Thanksgiving, people turn to Google to learn more about the origins of the holiday and its traditions, both new and old. Top questions include “Why did the pilgrims celebrate the first Thanksgiving?” and “What president made Thanksgiving a national holiday?”
The other reason for the season
Gratitude may be in the name, but food is the centerpiece of Thanksgiving. For weeks now people have been searching for recipes to wow their relatives this Thursday, from classics like cranberry relish and mashed potatoes to turkey alternatives like lasagna and beef stew. Here’s a look at the top recipes that trend every November:
Even amongst regional variations, family eccentricities or that ambitious new recipe you clipped from a food magazine, there’s one dish that takes the casserole on Thanksgiving Day. Stuffing is the top searched Thanksgiving recipe in 49 out of 50 states, with only North Carolina standing up proud for sweet potatoes. Our take: Why not have both?
How do I…?
Even for people whose usual meal prep consists of shuffling through take-out menus, Thanksgiving is a time to roll up your sleeves and get to work in the kitchen. That—and the fact that a 20-lb poultry dish is a little harder to put on the table than, say, the ol’ blue box of mac and cheese—means it’s also a time when many turn to Google to brush up on some cooking tips. In the weeks leading up to Thanksgiving, you’re asking all kinds of questions, from simple queries like “how to cook spaghetti squash“ and “how to boil eggs” to advanced topics like “what can I make ahead for thanksgiving?” and the very crucial, very daunting “How do you make turkey gravy?”

Let’s talk turkey
The top Thanksgiving recipe question, however, is focused on the main dish: “How to cook a turkey?” Related questions include “how much turkey do you cook per person?” (Answer: there’s math involved but the most important part is making enough for sandwiches for multiple days after), followed quickly by “How long to cook a turkey?” (answer: more math).

And though roasting is still the top trending technique method for cooking the big bird, enterprising (or efficiency-oriented) chefs across the U.S. are also searching for tips on how to smoke and deep-fry their turkeys. Proof that there’s more than one way to cook a turkey.
Whether you’ll be slicing into pumpkin or pecan pie, eating your turkey smoked, turduckened or made of tofu, serving up fresh cranberry sauce or popping open a can—we hope you have a happy Thanksgiving!


Discover Jordan’s past and present in Google Maps

Starting today you can explore more than 30 historical sites throughout Jordan in Google Street View. To tell you more, read today’s guest blog post, by Her Majesty Queen Rania Al Abdullah of Jordan. -Ed.

What a great day for Jordan and Jordanians! Thanks to Google Street View, we can now share the rich, proud and varied history of our country with anyone who has an Internet connection. With more than 30 historical sites available to explore virtually, people all over the world now have a window into our beautiful Kingdom in the heart of the Middle East.

Throughout the ages, ancient civilizations have left their footprints in Jordan. Reminders of the Silk Road which linked the regions of the world in commerce. Ancient cities, such as the Romans’ Jerash and the Nabateans’ Petra. Significant religious sites, like Mount Nebo and the River Jordan. And, to this day, we continue to discover such footprints.

With Google Street View, would-be visitors, or those just curious to learn more about our ancient lands, can explore Jordan’s unique historical heritage online. That’s one of the reasons I love this technology. Not only does it connect millions of people from all corners of the world, it provides a lens on the past. And when we understand more about each other’s stories and cultures and histories, we realize that we are more alike than we are different. That’s why we must preserve these treasures for future generations. They’re a doorway to our shared narrative.

To this day, after too many trips to count, Jordan’s ancient archeological site, the Rose-Red city of Petra, still fills me with awe. Concealed in majestic mountain gorges, visitors can wander through the entire city of Petra, imagining what life was like in the thriving trading center and capital of the Nabataean kingdom. Carved by hand into vibrant red, white and pink sandstone cliffs, it has, miraculously, survived earthquakes to withstand the test of time. Film buffs might recognize it from Indiana Jones and the Last Crusade when Harrison Ford and Sean Connery joined forces in their quest to find the Holy Grail. Now, you can step back in time and take a narrated tour of this hidden gem, exploring the tombs, sites and amphitheater that span an area the size of lower Manhattan.
The Treasury in Petra is estimated to be more than 2,000 years old

Jerash is the second most visited site outside Petra. It’s considered one of the best preserved examples of Roman architecture outside Italy. With one click, you can stroll through its ruins, walk its streets, sing in its theaters and contemplate life in its baths and temples. Before you leave, remember to send a message through the city’s ancient whispering columns!
Jerash Roman South Theater can fit more than 3000 people

Colonnaded Street - Jerash, Jordan

Mount Nebo, located 10 km west of the Roman Byzantine town of Madaba, is one of the most revered holy sites in Jordan. While you’re close to Madaba, step into its historic church to view the Madaba Mosaic Map, the oldest known geographic floor mosaic in art history.

The Madaba Mosaic Map, created in 6th century AD, originally contained more than 2 million tesserae!

The Madaba Mosaic Map in church of Saint George - Madaba, Jordan
What could be more relaxing than a float in the world’s saltiest waters? A visit to the Dead Sea, the lowest point on earth, is known to be a very therapeutic experience, thanks to its oxygen-rich water and mineral-mud.
Dead Sea Panorama - Dead Sea, Jordan

While you’re exploring, don’t be surprised if you find a medieval castle right in the middle of the desert. We’ve got many—from crusader castles like Al Karak, to Ajlun Castle built by Saladin, to Umayyad desert castles Qasr Amra and Qasr Al Kharana.
Qasr Kharana - Jordan

Jordan remains a haven of peace and moderation in the Middle East. So, please, come and visit us. Meet and talk with our warm and hospitable people. Taste our cuisine. Learn some Arabic. Relax in the therapeutic waters of the Dead Sea and the Ma'in Springs. Marvel at the rich colors of Wadi Rum, the spectacular desert backdrop to "The Martian." Walk in the footsteps of our forebears. There’s so much to see and experience.

There’s something for everyone in Jordan. And I couldn’t be happier that now, thanks to Google Maps, we can share our rich cultural heritage with the world. Visit to start your tour. As we say to all our visitors: ahlan wa sahlan. Hello and welcome.


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Automotive Marketing News

Ford drops 'Friends and Neighbors' sale early, opts for traditional year-end discounts

Ford is dropping its 'Friends and Neighbors' promotion five weeks earlier than planned, after the offers failed to resonate with consumers as much as more traditional year-end discounts offered by competitors.

How Toyota used Nascar to sway loyal American car buyers

For years Toyota has been marketing itself to the Nascar audience as an increasingly American company -- and Nascar fans are growing more receptive.

Ford touts 'backup trailer assist' function in new F-150 ads

Comedian Denis Leary is crowing about something new in Ford F-150 ads: technology that is meant to make backing up a trailer easier.

Audi's race to the top; Nissan channels Tarantino

Audi pits an RS 7 in a test for the best against ... an elevator.

New message to shoppers: Caddy Escalade is refined

Cadillac will launch a broad advertising campaign for the Escalade in time for the holiday shopping season, the first significant marketing effort behind the big SUV since the current design went on sale more than 18 months ago.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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