Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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Automotive Marketing Professional Community Serves Car Dealers

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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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2701 N. Rainbow Blvd.
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Las Vegas, NV 89108

Ralph Paglia

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing

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by Vincent Rotondo PRE-ORDER NOW Your lot car look this good

by Vincent Rotondo This system is perfect for aligning automobiles on car lots, motorcycles, RV’s, pallets in warehouses, chairs, display racks, etc., giving an extraordinary presentation.

by Vincent Rotondo This system is perfect for aligning automobiles on car lots, motorcycles, RV’s, pallets in warehouses, chairs, display racks, etc., giving an extraordinary presentation.


by The Key The Key sells the Dodge Mustangs you want.


by The Key The Ford Taurus is one of the popular cars sold at The Key.

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Learn More About Digital Marketing... Watch the Video Referenced Below!

Latest ADM Activity - Click "More" at bottom!

Alan Ram posted a status
"I will be speaking at Digital Dealer on September 23rd, 2014 at 10:00AM! See you there!"
5 hours ago
Hayden Van Hulzen is now friends with Ralph Paglia and Hannah Philpott
5 hours ago
Chris Spensley is now friends with Cecil Helton, Jason Viglione and Tyson Madliger
6 hours ago
Chris Spensley updated their profile
6 hours ago
Paul Potratz posted a blog post

What Makes You Unique?

Does your brand have a unique image, or are you forced to market by price in order to compete with other dealerships? Advertising by price will get people in the door, but it can't be sustained over time if you ever expect to increase profits.I explain how you can use video to establish a creative image for your brand on this week's Think Tank Tuesday!See More
7 hours ago
Mike Esposito posted a video

Create Customer Loyalty by Building Employee Loyalty

Mike Esposito, President and CEO of Auto/Mate, talks about the importance of building employee loyalty as a precursor to building customer loyalty. Includes ...
9 hours ago
Crystal Hartwell posted blog posts
10 hours ago
Jeff Cotton shared their blog post on Twitter
11 hours ago
Jeff Cotton liked Jeff Cotton's blog post Where’s Kristoff?
11 hours ago
Jeff Cotton posted a blog post

Where’s Kristoff?

In the kids’ books, “Where’s Waldo,” children are challenged to find the main character, Waldo, hidden within large groups of other people or other situations where finding him is often a challenge – and always a delight. We have our own Waldo here, though he goes by the name of Jim Kristoff, and when customers find him, they too are delighted. Jim has a unique way of getting car dealers excited about selling more cars than they ever thought…See More
11 hours ago
Amanda Meuwissen posted a blog post

3 Ways to SUPERCHARGE Your Dealership’s Online Marketing

Recently, Dataium, the world’s largest compiler of online automotive shopping behavior, released a guide on the top 7 ways dealers can improve their online marketing. We’re going to look at 3 that we feel are top priority.Don’t Forget Mobile“During major shopping seasons, 1/3 of all dealer traffic came from mobile devices.”Multi-device research when considering purchasing a vehicle has dramatically increased…See More
12 hours ago
Justin Grubb posted a discussion

Anyone using Vauto's new car pricing tool? Thoughts?

I've recently learned of a new car pricing tool that Vauto debuted earlier this year.   I think we are going to sign up with it, but I wanted to know if any of you all were using it and what are your thoughts on it? Specifically, do you feel it works well and is a time saver when it comes to pricing new inventory and if you have found any "best practices" with it. See More
13 hours ago
Vincent Rotondo updated their profile
13 hours ago
John Sternal posted a blog post


Can you actually profit off your lease? You can, but it would likely need to be a truck., the nation’s largest online car lease marketplace, believes lessees in certain trucks still hold a positive equity position with a few months left in the term. In fact, the company believes it is a large reason why demand has increased for truck leases with less than eight months on the contract. Compact SUVs and all Pickup trucks have held strong pricing positions through the life of their…See More
13 hours ago
Vincent Rotondo commented on Vincent Rotondo's album


14 hours ago
Vincent Rotondo commented on Vincent Rotondo's album


"This system is perfect for aligning automobiles on car lots, motorcycles, RV’s, pallets in warehouses, chairs, display racks, etc., giving an extraordinary presentation."
14 hours ago
Vincent Rotondo posted photos
15 hours ago
Brian Cox posted blog posts
15 hours ago
Kalyn Kasun was featured
15 hours ago
Profile IconKatie Smith, Vincent Rotondo, Wendy Peichel and 2 more joined Automotive Digital Marketing ProCom
15 hours ago

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ADM Blog Posts

Car Insurance by City and Region: The Good, The Bad and The Ugly

Posted by Ralph Paglia on September 15, 2014 at 10:00am 0 Comments

The Detroit Bureau Reports on Least and Most Expensive Areas for Car Insurance

Motorists Get Slammed with High Premiums in the Motor City

- Written by

It may be the Motor City, but driving there comes at a steep cost – motorists in the Metropolitan Detroit area paying the highest premium for insurance in the country, according to a new study.

On average, a motorist in the Detroit area will pay 165% of the national average for auto insuance, according to research by Quadrant Information Services. Those…


Does A Great Leader Make A Great Team?

Posted by Kalyn Kasun on September 15, 2014 at 7:00am 1 Comment

I recently read a fantastic article that an HR Professional wrote about her experience buying a MINI. The article itself focused on lessons in leadership she had learned from a sales manager at a MINI dealership while purchasing a new car. In her message she relays that this sales manager had built a better team by listening and allowing his team to build him. There were additional lessons  about how his team created an excellent customer experience in arguably one of the places consumers dread going to the most – a car dealership. Our company works with MINI  so we are aware of their quirky and fun branding style. Staying…


How to Make Lemonade Out of Lemons: the Easy Way

Posted by Mike Gorun on September 15, 2014 at 5:30am 0 Comments

There are many stories of young kids or teens starting successful businesses. And there are as well the simple stories of kids mowing lawns or washing cars to earn extra money while their friends are out playing. A similar story gained national media attention when a 12-year old decided to open a lemonade stand in his neighborhood. He even convinced a neighbor to allow him to display a sign advertising the lemonade stand in his yard. Most people would applaud this behavior. However, apparently, one of the neighbors wasn’t too keen about it. In fact, this neighbor actually…


Facebook Ad Conversion Measurement: Optimize Dealership Ads for Lead Conversion

Posted by Ralph Paglia on September 13, 2014 at 6:28am 1 Comment

Facebook Advertising Conversion Tracking

This campaign management tool from Facebook can be used by car dealers to optimize your dealership's Facebook ads for website conversions and measure your cost per lead, then calculate a campaign ROI...


Talk Dealer to Me: Chatting with Subaru of Puyallup About “Why Buy” Messaging

Posted by Cobalt on September 12, 2014 at 10:12am 0 Comments

Rob Campbell, Cobalt Performance Improvement Consultant
by Rob Campbell, Performance Improvement Consultant

Talk Dealer to Me is a Q&A series that features dealership secrets to car sales and customer loyalty success, written by Rob Campbell. This month’s Q&A features a sit-down with Chris Brown and focuses on Subaru of Puyallup’s unique “Why Buy” message.

Chris Brown, General Manager at Subaru of Puyallup,…


Local SEO - Just What Your Auto Dealership Needs!

Posted by Boryana Gramatikova on September 12, 2014 at 5:30am 0 Comments

Working on your local SEO will help clients find your auto dealership easier.

Photo credit: MoneyBlogNewz / Foter / (CC BY 2.0)

Auto dealerships are the very definition of local business. As an auto dealer, the local requirements dictate the way you operate. Your local community wants you to serve their specific needs. In order to get licensed and…


September 11, 2001 - 911 Memorial Video

Posted by Manny Luna on September 11, 2014 at 2:30pm 0 Comments

Todd Morgan Beamer (November 24, 1968 – September 11, 2001) was an American software salesman passenger aboard United Airlines Flight 93 which was hijacked as part of the September 11 attacks in 2001. He was one of the passengers who tried to reclaim the aircraft from the hijackers, leading them to crash it into a field in Stonycreek Township near Shanksville, Pennsylvania.

Source: …


Your Most Important business Asset Is?

Posted by Bobby Hunt III on September 11, 2014 at 12:00pm 0 Comments

What's your most important asset as a local business?

Normally I would answer this in an instant and say that your list of customers and prospects as well as your relationship to that list is your most important business asset. But... Now, in 2014 I'm not so sure about that anymore.


You see, your dealership is only ONE review away from having a bad reputation, and that one review can literally cost you tens of thousands of dollars lost revenue. You MUST learn how to protect and build your online reputation and how to market your reputation more effectively.

Let me tell you a…


3 Reasons Responsive Websites are Better for SEO

Posted by Paul Accinno on September 11, 2014 at 1:00pm 0 Comments

Web developers started touting the benefits of the responsive website content since the dawn of smartphones, but it was more for functionality rather than increased visibility. It wasn't until 2011 and 2012 when large companies like Google started promoting the concept that the SEO world opened their eyes to the search ranking benefits.

We believe wholeheartedly in responsive websites for dealers, not just because Google likes them, but because they present a better experience for your customers. Still, the SEO aspect cannot be ignored, so I've put together a small list of reasons that responsive website design is a strong play for improving your organic search engine rankings.

Every Page Visible

Dealers and vendors can debate about whether Google is truly "promoting"…


Optimizing Tips - Marketing Strategy

Posted by Manny Luna on September 11, 2014 at 12:30pm 0 Comments

We previously talked about optimizing images for SEO.  It's important to know that you need more than just putting up a website, blog, video or image to get immediate results or visitors.  There are many factors to making your site visible.  At this point, your blog or website is just a shell.  Here you will learn more about optimization. To explain Search Engine Optimization, it is the process of affecting the visibility of a website, web page or blog in a search engine's "natural" or un-paid ("organic") search results.  In general, the earlier (the higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.  SEO may target different kinds of search, including image search, local search, video search,…


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ADM Notes

ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Blog Post Featured

Created by Ralph Paglia Jan 16, 2009 at 10:24am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Profile Featured

Created by Ralph Paglia Jan 16, 2009 at 10:18am. Last updated by Ralph Paglia May 10, 2010.

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ADM Professional Community Blogroll:
1. Social Media Optimization 

3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

7. Toyota Community

8. Kia Community 

9. Toyota Social Media

10. Social Media Marketing 

11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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