Automotive Digital Marketing Professional Community

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Automotive Digital Marketing

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Ralph Paglia
Editor-in-Chief

David Johnson
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Dr. Elizabeth Archuleta
Voice of the Female Car Buyer

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, General Manager's Perspective

Ken Beam
Editor, Vehicle Presentation Videos
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PLEASE NOTE: The opinions and perspectives about automotive marketing and the auto industry expressed on ADM reflect the individual expression of those posting such statements, and should not be misconstrued as the policy or opinion of that individual's employer, nor that of the ADM Professional Community's editorial staff or membership... "Caveat Emptor"

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Automotive Marketing Recommendations

Automotive Marketing News for Internet Sales Managers

Importance of Preparing Viable Business Case for Alt-Fuel Truck Purchases

Truck manufacturers have introduced an array of alternative fuel power options in the past few years that include gasoline/compressed-natural-gas and electric/gasoline versions. Fleet managers must prepare a business model to evaluate alt-fuel truck purchase prices that are double or more to a comparable fossil-fuel truck with lower fuel cost savings to determine if alternative fuel trucks are a good return on investment.

Safety Experts Disagree on Distracted-Driving Issue

There is disagreement among safety experts over whether a distracted-driving crisis exists, and if so, who should have to solve it - the auto or cellphone industry. As car- and phonemakers work together to reduce distractions by better linking mobile devices with cars, some safety advocates and federal officials say that's also too risky. IIHS says more focus should be directed toward technologies such as automatic braking that help motorists avoid crashes rather than distractions.

Automakers Discover Big HD Screens

Automakers are installing larger high-definition dashboard displays in new models as they introduce increasingly sophisticated infotainment and navigation systems. The new Lexus GS will feature a 12.3 inch screen, up from 8 inches, with a split screen display. Ford's 2013 Escape, Taurus, and Fusion models will offer an 8 inch screen. Bigger screens improve many features, such as backup-camera viewing.

Ricky Beggs Reports Mixed Bag of Auction Wholesale Activity

Black Book's Ricky Beggs reported a mixture of dealer comments on auction wholesale activity last week. "We heard that 'dealer consignment lanes struggled,' and 'there were more no-sales within the 2011 and 2012 models.' From opposite sides of the country we heard, 'full-size pickups and full-size SUVs are not selling well,' to the 'economy cars are in demand.'" Black Book saw a dip in car wholesale prices of $13 overall while truck prices dropped by $14. Prices for full-size crossovers were up $46.

Fleets Weigh Pros, Cons of TPMS

Tires pressure monitoring systems, mandatory on all vehicles under 10,000 pounds but an extra-charge option for heavier trucks, are seeing mixed success attracting light and medium commercial buyers despite promises of longer tread life and reduced tire maintenance. Some fleets say they are unable to justify the additional cost of installing TPMS on heavier vehicles while others say the systems have improved tire performance. NHTSA believes that low tire pressure causes 250,000 accidents per year, killing 660 drivers and injuring 33,000.

Top Content Contributing Members!

2. Brian Pasch

Little Silver, NJ, United States

3. Ralph Paglia

Gilbert, AZ, United States

4. Ken Beam

Summit, NJ, United States

5. Christine Rochelle

Eatontown, NJ, United States

Automotive News Videos

Dart Tests Chrysler-Fiat (5/25/12)

Marchionne: Combined companies' 'first child' will lead to big family; Subaru bets on Japan; Lapham on Ford's Blue Oval gamble.

Legal Setback for Dealers (5/25/12)

NADA loses fair-credit reporting case; Marchionne: Fiat open to building Mazdas; a satisfying win for Buick, Mercedes-Benz.

Sales Strength Sustained (5/24/12)

U.S. auto sales strength; Chrysler ads crowned; Bill Ford’s best days

BMW's Ultimate Market (5/24/12)

Automaker making a big splash in China, as Nissan expands in Spain and GM in Korea; tire inflation aid; Ford's 'lift' trip.

Sizing Up Toyota, Ford (5/23/12)

Toyota and Ford – a tale of the tape in the fight for U.S. sales, Nissan's Carlos Ghosn isn’t 'worried' about the Chinese market, borrowers make auto payments a priority.

Photo Cars Blog Feed

AC Cobra


AC Cobra, originally uploaded by J Shears Photography.

Original 1960\'s AC Cobra Shot on a leaf Aptus.

Lighting:
1 Studio head placed on the cars left side and the sun placed at the front

Smart Roadster Brabus Front


Smart Roadster Brabus Front, originally uploaded by Devil_of_Tora.

Please visit my Blog: Devil-Photography.com
500px.com Photostream: 500px.com/devil-photography
Become a Fan in Facebook: facebook.com/DevilPhotography

tuning multicolor


DSC_7445, originally uploaded by Luca Merlo.

Raduno autodromo di Monza 20 Febbraio 2011

 

Latest ADM Activity

Todd Katcher commented on Todd Katcher's blog post “Oops, forgot about K.I.S.S.” says Android
"Oh -- and thank you for the comment. Discussion are healthy and help to share different viewpoints on a variety of topics. Check out my article, "Things that make you go hmmmm.""
21 minutes ago
Todd Katcher commented on Todd Katcher's blog post “Oops, forgot about K.I.S.S.” says Android
"Jason - not sure "any open source" will dominate. WebOS is now open source. So is Linux. As well as a couple other operating systems. The mass consumer wants simplicity. Look at the early success of AOL as an example. Apple doesn't…"
22 minutes ago
Tom Gorham shared Keith Shetterly's blog post on Twitter
33 minutes ago
Tom Gorham commented on Keith Shetterly's blog post Road to the Sale is More than Ten Steps--You Knew this, Right?
"Keith, thank you for the 20 step program.  Sold does not mean done!  Neither does "unsold"!"
34 minutes ago
Tom Gorham promoted Keith Shetterly's blog post Road to the Sale is More than Ten Steps--You Knew this, Right?
36 minutes ago
Tom Gorham shared J.D. Rucker's blog post on Twitter
37 minutes ago
Tom Gorham promoted J.D. Rucker's blog post With Axis, Yahoo May Have Just Become Relevant Again
37 minutes ago
Tom Gorham commented on J.D. Rucker's blog post With Axis, Yahoo May Have Just Become Relevant Again
"Hmmm, mixed reactions.  JD, I agree with you that this is a watcher.  I'm a Yahoo fan and have been disappointed at their sense of direction lately.  This could be big for them.  I understand the sentiments of Nichlas. …"
38 minutes ago
Steven Glickman and Ralph Paglia are now friends
1 hour ago
Steve Duff commented on Stan Sher's blog post Automotive BDC Internet Retention - Guest Relations
"Good advice Stan. We instruct our team to never use "BDC" or "Business Development" when talking to a caller. Every once in a great while I'll hear one of them slip up and they immediately see the error of their ways.…"
3 hours ago
Ken Beam commented on Ken Beam's blog post How long should your Video be? We`d like everyone`s opinion in the ADM Community please? Re; Ken`s 1st 2:40 Video
"Hey Ralph, Tom & Jason - Appreciate your thoughts............... You know when it comes to video there isn`t much I haven`t tried........ and you`re absolutely correct Ralph, as I have successfully created clips & snipped in the customer`s…"
4 hours ago
Sean V. Bradley posted blog posts
6 hours ago
Ralph Paglia commented on Ken Beam's blog post How long should your Video be? We`d like everyone`s opinion in the ADM Community please? Re; Ken`s 1st 2:40 Video
"From what I have seen, what Jason and Tom point out makes a lot of sense... People interested in a specific vehicle want to see more details and demonstration than those watching a "generic" clip, such as what you would do for a new car…"
6 hours ago
Jason Manning commented on Ken Beam's blog post How long should your Video be? We`d like everyone`s opinion in the ADM Community please? Re; Ken`s 1st 2:40 Video
"I have a nine minute walkaround with over 1,000,000 hits on YouTube in just over a year. It takes about 8-10 mins to do a proper walkaround. Just because we are online doesn't mean we should shortcut anything."
9 hours ago
Stan Sher posted a status
"Working on some cool training curriculum"
9 hours ago
Tom Gorham commented on Ken Beam's blog post How long should your Video be? We`d like everyone`s opinion in the ADM Community please? Re; Ken`s 1st 2:40 Video
"I think the 2 minute rule can easily be broken when you are presenting a video to a specific car buyer who is interested in that car.  Their attention span is much greater and they truly want to see it all."
11 hours ago
Jason Wyatt commented on Ali Amirrezvani's blog post Google Places New Bulk Listing Management Tool
"Couple of observations and questions in signing up several car dealer businesses up for Google Places: 1) There are just 5 categories - which seems too few for a business with over key functions (Car sales, van sales, new vehicles, used vehicles,…"
17 hours ago
Ralph Paglia posted photos
18 hours ago
Jason Manning commented on Todd Katcher's blog post “Oops, forgot about K.I.S.S.” says Android
"Android, like any Open Source system, will dominate the future (no wonder Google bought into it). Open Source means flexibility, control and developmental direction. It is our future in the automotive industry. Dealers should get onboard sooner than…"
20 hours ago
Stan Sher posted a blog post

Automotive BDC Internet Retention - Guest Relations

http://dealeretraining.com/https://www.facebook.com/dealeretrainingStan Sher of Dealer eTraining discusses how the business development and/or internet sales department needs to be viewed as the guest relations department. Guests come…See More
21 hours ago

Naked Lime: Advertising, Marketing, Web, Search and Social, Digital Reputation, and Mobile with a twist!

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The ADM Community is Proud of the Sponsorship Provided by Dealers United

"Dealers United may represent the independent owner-operator's single best opportunity to benefit from multi-dealership group buying power..."
- Ralph Paglia

Hire The Winners provides a better way to evaluate Automotive Sales Professionals

ADM Forum

AutoCon 2012 Upgraded Fall Conference Facilities To Meet Demand - Aria Wins Bid

Started by Brian Pasch in CONFERENCES, SEMINARS, EVENTS - Gatherings, Trade-Shows, Speakers, Offsite Training, etc. - Anything you go to outside the dealership to get information and contacts.. Last reply by Ralph Paglia yesterday. 3 Replies

I am pumped to announce that AutoCon 2012 has upgraded their fall Conference facility to handle the overwhelming demand of dealers and exhibitors. I was just advised on this news and wanted to share it on ADM.The conference planning team just…Continue

Tags: dealerelite conference, adm conference, automotive conferences, autocon 2012, autocon

The Best Automotive Software Is The One That Everyone Uses

Started by Brian Pasch in MICROSITES / MULTIPLE WEBSITES - URL Portfolios, Special Microsites, Keyword Rich URL's, Ad Campaign Landing Pages, Multiple Websites yesterday. 0 Replies

Julie Chisum, a new member of the PCG Consulting team made a statement the other day that caught my attention.  She told a dealership…Continue

Tags: brian, pasch, dealer, mini, websites

Top 10 Automotive Search Terms (by Volume) on Google During Past 30 Days

ADM Blog Posts

Service Into Sales Article

Posted by John Giamalvo on May 22, 2012 at 6:30am 2 Comments

Hi All,

I collaborated on the following Edmunds’ article. I think the ADM membership may find it very interesting and helpful. A dynamic has developed into search queries on Edmunds, and the broader web, where customers who are holding on to cars…

Continue

The Social Network You’re Overlooking

Posted by Kurt Kubicki on May 22, 2012 at 8:47am 0 Comments

I believe most of us understand and acknowledge the increasingly significant relevance of social media in our industry.Unfortunately, the buzz can lure us into overlooking the use of potent traditional social networks. We ignore them at great risk.

Social media that incorporate these overlooked…

Continue

The Perfect Blogger-Social Media-Marketing Relationship

Posted by Christine Rochelle on May 23, 2012 at 9:48am 1 Comment

Recently I started to talk more about blogger outreach with dealers to test the waters on how effective it would work in the automotive industry.

Blogger outreach means developing strong online relationships with key influencers in your market and having them promote your business through their blog or social media channels.

This isn't anything new. Every social media specialist talks about it.

But what I'm proposing is to take it a step further…

Continue

Are You Planning On Attending AutoCon 2012?

Posted by Ralph Paglia on May 26, 2012 at 12:00pm 2 Comments

If you are planning on attending the AutoConnections Conference and Exposition at the Aria Hotel City Center Las Vegas from September 5th through September 8th, 2012, then we want to feature you in a video.…

Continue

Google Places New Bulk Listing Management Tool

Posted by Ali Amirrezvani on May 22, 2012 at 10:47am 3 Comments

Does your car dealership sell have more than one location?  If so, big news from Google Places.  In the past, it was difficult and cumbersome to create and manage more than one Places account.  To help their users, Google Places has created a new Bulk Listing Management Tool.

This new tool allows your dealership to edit one or more listing, search your listings (filtering by specific info or by listing with errors), and upload new listings from a data file or…

Continue

What Pepsi Can Teach Us About Brand Identity

Posted by Stephen Jackson on May 24, 2012 at 7:56am 2 Comments

For more than 100 years, PepsiCo.and Coca-Cola have waged one of the fiercest corporate brand wars in the history of marketing. The two soft drink companies have long vied for the top spot in the global market for brown, fizzy, sugar water. Some consumers claim they can taste a difference between the two colas (and maybe they can), while others see soda as a commodity (and simply buy the…

Continue

What's that noise on your service drive?

Posted by Leonard Buchholz on May 24, 2012 at 9:43am 0 Comments

Have you ever blown up a balloon and then just let it go and listen to the sound it makes? If you have children or a crazy Uncle Lenny, chances are you've heard this noise before. It is so distinctive that once you've heard it, you are not likely to forget it the rest of your life.

I've heard this same noise in my head many times in the service drive right after an Advisor says something he or she shouldn't have. In our…

Continue

Google Display Ads Alongside Search Results?!

Posted by Paul Potratz on May 24, 2012 at 1:47pm 0 Comments

Google Display Ads Alongside Search Results?!

Check out this great blog by Andrew Pasternak our SEM Director, as he tells us what's next in search engine marketing.

Anyone who is a real techno-geek about this stuff knows that there are two primary types of ads you can run through Google: text ads on the search network, and display ads on…

Continue

With Axis, Yahoo May Have Just Become Relevant Again

Posted by J.D. Rucker on May 24, 2012 at 6:25am 7 Comments

The buzz is very positive. The tech sites that have turned Yahoo into a red-headed punching bag for the last 3 years are nearly-universally saying this is a win for the beleagured tech giant. Despite fading from prominence, Yahoo has something sexy and modern that may bring them back to prominence.

This isn't a…

Continue

Facebook Promotions: Earned Media Through Sharing, Entry Produce Different Results

Posted by Ralph Paglia on May 22, 2012 at 8:40am 0 Comments

Facebook Promotions: Earned Media Through Sharing, Entry Produce Different Results



Automotive Social Media Campaigns that…

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Google Automotive Marketing Targeted Contextual Advertising Placements

30 Day Real Time Traffic Report Showing Daily Unique Visitors to the Automotive Digital Marketing Professional Community

Automotive Marketing and Advertising News from AutoBlog

Ford watching Europe's reaction to Mustang in new ads

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Ford doesn't sell its Mustang in Europe, but that hasn't stopped fans from the UK to Poland from figuring out ways to procure one. The Mustang is playing a part in Ford's "Go Further" ad campaign - which showcases the global portfolio and is aimed at changing perceptions by being discreet with Ford branding - and that gets air time in Europe.

As for featuring a car that Europeans can't buy in its commercials, the company told Autocar, "We are very proud of all these products and are interested to see what European consumers, who may not be familiar with these models, think of them." Ford says it's watching European reaction to "Go Further" and will "carefully examine" what the campaign might highlight as a profitable opportunity.

Ultimately, that's a bit of non-promissory boilerplate that stands for, "We've got a guy on it, we'll let you know if he comes up with anything," but at least it's more official recognition of the Mustang's European favor. Ford's embrace of social media is well established, so if Europeans want the Mustang to show up in Ford delaers over there, now could be the time to beat the Facebook drums even louder.

Ford watching Europe's reaction to Mustang in new ads originally appeared on Autoblog on Sun, 27 May 2012 12:03:00 EST. Please see our terms for use of feeds.

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Social Media Marketing Best Practice Example: Feedburner Content Syndication Scrolling Headline Animation Tool for Website Embedding and Placement

Google Blog Articles, News and More

The fight against scam ads—by the numbers

This is the second in a series of posts that will provide greater transparency about how we make our ads safer by detecting and removing scam ads. -Ed.

Last month, I shared an overview of the technology Google has built to prevent bad ads from showing on Google and our partner sites, including our efforts to review accounts, sites and ads. To illustrate the scale of this challenge, today I’d like to provide some metrics that give greater insight into the scale of the problem we’re combating.

Bad ads have a disproportionately negative effect on our users; even a single bad ad slipping through our defenses is one too many. That’s why we’re constantly working to improve our systems and utilize new techniques to prevent bad ads from appearing on Google and our partner sites. In fact, billions of ads are submitted every year for a wide variety of products. We have a set of ads policies that cover a huge array of areas in more than 40 different languages. For example, because we aim to show safe, truthful and accurate ads to our users, we don’t allow ads for misleading claims, ad spam or malware.

Ads that are in violation of our ads policies aren’t allowed to be shown on Google and our AdSense partner sites. For many repeat offenders, we ban not just ads but also advertisers who seek to abuse our advertising system to take advantage of people. In the case of ads that are promoting counterfeit goods, we typically ban the advertiser after only one violation. Here are some metrics that give some insight into the scale of the impact we have had over time, showing the numbers of actions we’ve taken against advertiser accounts, sites and ads. You can see that the numbers are growing—and growing faster over time.

Year Advertiser Accounts Suspended for Terms of Service and Advertising Policies Sites Rejected for Site Policy Ads Disapproved
2011 824K 610K 134M
2010 248K 398K 56.7M
2009 68.5K 305K 42.5M
2008 18.1K 167K 25.3M

We find that there are relatively few malicious players, who make multiple attempts to bypass our defenses to defraud users. As we get better and faster at catching these advertisers, they redouble their efforts and create more accounts at an even faster rate.

Even in this ever-escalating arms race, our efforts are working. One method we use to test the success of our efforts is to ask human raters to tell us how we’re doing. These human raters review a set of sites that are advertised on Google. We use a large set of sites in order to get an accurate statistical reading of our efforts. We also weight the sites in our statistical sample based on the number of times a particular site was displayed so that if a particular site is shown more often, it’s more likely to be in our sample set. By using human raters, we can calibrate our automated systems and ensure that we’re improving our efforts over time. In 2011, we reduced the percentage of bad ads by more than 50 percent compared with 2010. That means the proportion of bad ads that are showing on Google was halved in just a year.

Google’s long-term success is based on people trusting our products. We want to make sure that the ads on Google are safe and trustworthy, and we’re not satisfied until we do.

Transparency for copyright removals in search

We believe that openness is crucial for the future of the Internet. When something gets in the way of the free flow of information, we believe there should be transparency around what that block might be.

So two years ago we launched the Transparency Report, showing when and what information is accessible on Google services around the world. We started off by sharing data about the government requests we receive to remove content from our services or for information about our users. Then we began showing traffic patterns to our services, highlighting when they’ve been disrupted.

Today we’re expanding the Transparency Report with a new section on copyright. Specifically, we’re disclosing the number of requests we get from copyright owners (and the organizations that represent them) to remove Google Search results because they allegedly link to infringing content. We’re starting with search because we remove more results in response to copyright removal notices than for any other reason. So we’re providing information about who sends us copyright removal notices, how often, on behalf of which copyright owners and for which websites. As policymakers and Internet users around the world consider the pros and cons of different proposals to address the problem of online copyright infringement, we hope this data will contribute to the discussion.

For this launch we’re disclosing data dating from July 2011, and moving forward we plan on updating the numbers each day. As you can see from the report, the number of requests has been increasing rapidly. These days it’s not unusual for us to receive more than 250,000 requests each week, which is more than what copyright owners asked us to remove in all of 2009. In the past month alone, we received about 1.2 million requests made on behalf of more than 1,000 copyright owners to remove search results. These requests targeted some 24,000 different websites.


Fighting online piracy is very important, and we don’t want our search results to direct people to materials that violate copyright laws. So we’ve always responded to copyright removal requests that meet the standards set out in the Digital Millennium Copyright Act (DMCA). At the same time, we want to be transparent about the process so that users and researchers alike understand what kinds of materials have been removed from our search results and why. To promote that transparency, we have long shared copies of copyright removal requests with Chilling Effects, a nonprofit organization that collects these notices from Internet users and companies. We also include a notice in our search results when items have been removed in response to copyright removal requests.

We believe that the time-tested “notice-and-takedown” process for copyright strikes the right balance between the needs of copyright owners, the interests of users, and our efforts to provide a useful Google Search experience. Google continues to put substantial resources into improving and streamlining this process. We already mentioned that we’re processing more copyright removal requests for Search than ever before. And we’re also processing these requests faster than ever before; last week our average turnaround time was less than 11 hours.

At the same time, we try to catch erroneous or abusive removal requests. For example, we recently rejected two requests from an organization representing a major entertainment company, asking us to remove a search result that linked to a major newspaper’s review of a TV show. The requests mistakenly claimed copyright violations of the show, even though there was no infringing content. We’ve also seen baseless copyright removal requests being used for anticompetitive purposes, or to remove content unfavorable to a particular person or company from our search results. We try to catch these ourselves, but we also notify webmasters in our Webmaster Tools when pages on their website have been targeted by a copyright removal request, so that they can submit a counter-notice if they believe the removal request was inaccurate.

Transparency is a crucial element to making this system work well. We look forward to making more improvements to our Transparency Report—offering copyright owners, Internet users, policymakers and website owners the data they need to see and understand how removal requests from both governments and private parties affect our results in Search.

The Automotive Digital Marketing Professional Community

This community is dedicated to Thomas Lesard who was my boss from 1982 to 1984 while I worked for the De La Fuente Automotive Group in San Diego, CA. I know that nobody misses Tom as much as his family, but here it is, more than 25 years after he died in a tragic plane crash and I am still making a conscious effort at keeping the promises I made to Tom... Such is the lasting impact of true leaders!

-- Ralph Paglia

 

 

The ADM Professional Community has a mission objective to provide an online networking exchange that serves as an open source of files and resources useful in crafting a car dealer's digital marketing strategy and then executing the daily operational tactics. These tools include email templates, phone scripts, performance reporting and tracking spreadsheets, Search Engine Marketing (SEM) practices, including both paid and organic placements, along with guidance on what features and functionality make various types of automotive websites more effective.

 
 
 

Social Network for Car Dealers, Automotive Marketing, Advertising and Sales Management Professionals sharing Internet strategies and tactics

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AutoConnections 2012

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How To Get YOUR Video Featured

Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.

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Internet Sales Manager Resources and Blogroll

ADM Professional Community Blogroll:
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2. Used Car Blog
3. Automotive Social Media

5. Automotive Social Media Network
6. Ford Community
7. Chevy Community
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9. Kia Community
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12. Weed Out Losers and Hire Winners

13. Take Control of Dealership Reputation


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Headlight Blog Automotive Insights from Razorfish

Forget mobile — think multiscreen

This post was excerpted from the Razorfish Outlook Report, Vol. 10. It has been modified in part to make it more relevant for the Headlightblog.com audience. As is the case with many new technologies, consumers are moving faster than brands. They’re already using smartphones and tablet devices in front of the TV to communicate with [...]

Charity: water’s drill rig will tweet and let you track donations by GPS

Every dollar that Charity: water raises in September will directly fund the new rig (all financial support for staff comes from other sources). And in case you want proof, the non-profit will be tracking the rig with GPS.

Defining Engagement Elements: What’s important to consumers when they reach out to your brand

This post was extracted from Liminal, 2011 Razorfish Customer Engagement Report which was recently released by Razorfish. It has been modified in part to make it more relevant for the Headlightblog.com audience. In December 2008 Samir Balwani wrote a blog post about how Scott Monty, the head of social media for Ford Motor Company, stopped [...]

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor [...]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty [...]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these [...]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives [...]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including [...]

Edmunds AutoObserver

Auto Safety Coverage Moves to Edmunds.com

Thank you for your interest in Edmunds.com's coverage and analysis of automotive safety. AutoObserver.com is being integrated into a new area of Edmunds.com. Car safety information now can be found at http://www.edmunds.com/car-safety/. To stay connected via social media as...

Car Technology News Moves to Edmunds.com

Thank you for your interest in Edmunds.com's coverage and analysis of automotive technology. AutoObserver.com is being integrated into a new area of Edmunds.com. Coverage of car technology now can be found at http://www.edmunds.com/car-technology/. To stay connected via social media...

Automotive Green Coverage Moves to Edmunds.com

Thank you for your interest in Edmunds.com's coverage and analysis of green issues related to the auto industry. AutoObserver.com is being integrated into a new area of Edmunds.com. Green coverage now can be found at http://www.edmunds.com/fuel-economy/. To stay connected...

Automaker News Moves to Edmunds.com

Thank you for your interest in Edmunds.com's coverage and analysis of carmakers. AutoObserver.com is being integrated into a new area of Edmunds.com. Coverage of carmakers now can be found at http://www.edmunds.com/industry-center/. To stay connected via social media as well,...

Auto Industry Commentary Moves to Edmunds.com

Thank you for your interest in Edmunds.com's commentary on the automotive industry. AutoObserver.com is being integrated into a new area of Edmunds.com. Commentary now can be found at http://www.edmunds.com/industry-center/commentary/. To stay connected via social media as well, please follow...

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