Automotive Digital Marketing Professional Community (ADM)
Serving Car Dealers, Internet Sales Managers, Marketing and Advertising Leaders
ADM Professional Community Photos
Automotive Digital Marketing Videos
ADM Provides Automotive Marketing Suppliers a venue to present their solutions to auto industry thought leaders in an unbiased and uncensored format
ADM Listed Events
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Dominate the Online Jungle: How to put the Digital Gorilla to Work for Your Store
November 13, 2009 from 12pm to 1pm – Webinar
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The Dynamic Road to Sales and Success Workshop
November 17, 2009 all day – Philadelphia Airport Hilton
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Automobile Sales Manager Seminar
November 19, 2009 to November 20, 2009 – Philadelphia Airport Hilton
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BDC Roundtable
November 24, 2009 from 9am to 12pm – Orlando, FL
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Automotive Marketing Boot Camp
February 12, 2010 at 7am to February 13, 2010 at 10am – Orlando Florida Day Before NADA Convention
Groups
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Automotive Video Marke...
220 members
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Blogosphere
195 members
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Link Building, Exchang...
192 members
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DrivingSales.com Membe...
146 members
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Lead Management
131 members
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RedNumbat Dealers
131 members
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DealerRater.com Reputa...
120 members
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AAISP Members
115 members
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Web Management
109 members
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Kain Automotive Intern...
105 members
Notes
Auto Digital Marketing Logos
Created by Ralph Paglia Jun 11, 2009 at 3:49am. Last updated by Ralph Paglia Sep 13.
How to get YOUR Video Featured on ADM
Created by Ralph Paglia May 2, 2009 at 3:32pm. Last updated by Ralph Paglia Aug 30.
How To Get Your ADM Blog Post Featured
Created by Ralph Paglia Jan 16, 2009 at 11:24am. Last updated by Ralph Paglia Aug 30.
How To Get Your ADM Profile Featured
Created by Ralph Paglia Jan 16, 2009 at 11:18am. Last updated by Ralph Paglia Aug 30.
Twitter for Dealers and Internet Sales Manager Social Networks
Automotive News Video Feed with Digital Marketing and Advertising Video Clips of interest to Internet Sales Managers
A Win for Hyundai (11/9/09)
Automotive News TV for November 9, 2009 Forster Out at Opel (11/6/09)
Automotive News TV for November 6, 2009 Sergio Up Close (11/5/09)
Automotive News TV for November 5, 2009 Digital Dealer Magazine's Automotive News and Best Practice Articles
Dealers cautious about Chrysler's fresh approach
Click the link to see the next issue of Digital Dealer magazine in e-zine formatCutting through the mobile penetration hype
Price, brand loyalty, weigh heavily among online shoppers
Chrome Systems Inc., a subsidiary of DealerTrack Holdings, Inc., announced the results of a recent survey indicating that 86 % of respondents researched their new vehicle online before buying or leasing and cited the convenience, time saved and eliminaton of the need to talk to a sales person among the top reasons.The ADP Digital Marketing Group offers Automotive Digital Marketing Program Implementation Consulting and a 2 Day Digital Advertising DIY Campaign Launch Program for Car Dealerships and Automotive Dealer Groups
Photo Cars Blog Feed
El nuevo Citroën C3
Hace unos días, para el lanzamiento del nuevo C3, la marca francesa hizo un evento en la mismísima Torre Eiffel. Un espectáculo luminoso que con la excusa del nuevo lanzamiento cambió la torre durante un rato. 120 años de torre Eiffel, que no son desdeñables, pero Citroën va por lo 90, lo que tampoco es fácil. Se retransmitió en directo a través de la web y además de forma exclusiva.
Pero vayamos a lo que nos interesa, el nuevo C3, con su parabrisas Zenith, es una belleza. La visión aumenta hasta los 80º en vertical. ¿Por qué la torre Eiffel? Porque ambos son franceses y porque este modelo de Citroën en un vehículo urbano. Os invito a echarle un ojo a este par de vídeos y disfrutar del evento.
… Continue
How Did The ADM Professional Community Concept Originate?
----------- Ralph Paglia
The ADM Professional Community has a mission objective to provide an open source of files and resources useful in crafting a car dealer's digital marketing strategy and then executing the daily operational tactics. These tools include email templates, phone scripts, performance reporting and tracking spreadsheets, Search Engine Marketing (SEM) practices, including both paid and organic placements, along with guidance on what features and functionality make various types of automotive websites more effective. ADM seeks documented job descriptions, pay plans, bonus and incentive descriptions that members can repurpose towards managing human resources. CREATE+DISTRIBUTE SLIDE SHOWS
ADM provides hosting and syndication tools for high resolution images that members can use to create and distribute slide show widgets... (example shown above)
Videos can be uploaded by ADM members and our site will either generate the HTML code for "copy and paste" placement in any website or email... Or simply select the "Share" link to send a video to customers, co-workers, your Facebook page, MySpace profile or as a Twitter update and link to play the video. Valuable services that community members can use to accomplish their objectives, or simply do a better job of selling cars!
WHY BOTHER? Because, if we each as individuals share the tools and insights gained from our own experiences, we will raise the level of professional capability amongst all Internet Sales Managers and Specialists in the auto industry... We will have accomplished something that transcends personal gain, and worthy of true respect. Helping all of us who participate in the ADM Professional Community "experiment" be more successful, better paid and earn a greater degree of professional respect from our peers and leaders...
ADM Professional Community Members
Latest ADM Activity
Get Your ADM-DealerRefresh-Kain Automotive Information Exchange Browser Toolbar! Simply Click on the Toolbar Image below and Install:
Automotive Digital Marketing Forum
Has anyone tried paid advertising on facebook? 3 Replies
Our dealership is considering paid advertising with facebook. I would be interested in finding out if anyone else has tried this and did they sell any cars as a result of the facebook ad?
Tagged: automotive, dealership, for, advertising, paid
Started by Jordan Fooks in TRAFFIC - Automotive Advertising, Digital Ads, Search Marketing, Creative Assets and Techniques used to Drive Traffic. Last reply by Philip Zelinger 11 minutes ago.
online marketing information 1 Reply
HI - I am working with a client new to the automotive industry, and we are launching a new car website for consumers and dealers to work together with the end result of course selling cars. Am in ...
Started by Terrence Smalley in TRAFFIC - Automotive Advertising, Digital Ads, Search Marketing, Creative Assets and Techniques used to Drive Traffic. Last reply by Philip Zelinger 1 hour ago.
Leaving ADP CRM/Ileads Tool any Advice 18 Replies
I am considering changing from the ADP CRM system which will not do what I need AT ALL for my Internet department needs and has terrible email suport and functionality. However, I do need a system ...
Started by Finney in OPINIONS - Rantings and Ravings from Car Guys and Gals - What's Bugging you?!?!. Last reply by Finney 2 hours ago.
Social Media and Your Dealership
I have been writing a lot lately about using Social Media to build better relationships and sell more cars. I really do believe that future success will largely depend on how well we as dealers us...
Tagged: Car, Sales, Automotive, Dealerships, Media
Started by The Dealerist in TRAFFIC - Automotive Advertising, Digital Ads, Search Marketing, Creative Assets and Techniques used to Drive Traffic 2 hours ago.
My Visit to Dealer.Com
I've always been a skeptic. I guess it was my Brooklyn upbringing or twenty seven plus years in the auto industry but all I know it's there. I've dealt with all the big Website companies and have f...
Tagged: Websites, OEM, Acura, Precision, Dealer.Com
Started by Mitchell Brenner in INTERACTION - Websites, Interactive Content and Driving Increased Customer Engagement and Conversion Rates 2 hours ago.
7th Digital Dealer Conference 2 Replies
I wanted to start this post to say a big thanks to all the presenters and staff at the Digital Dealer Conference in Nashville. I know I learned alot from guys like Joe Webb, Ralph Paglia, Rob Lange...
Started by Jason Mitchell in CONFERENCES & SEMINARS - Industry Events, Gatherings, Trade-Shows, Speakers, Offsite Training, etc. - Anything you go to outside the dealership to get information and contacts.. Last reply by Aj Maida 6 hours ago.
Presentation File Exchange 91 Replies
Many of us have used the dreaded Microsoft application known as PowerPoint to such an extreme level that the phrase "Death by PowerPoint" has been coined to describe what some of our victims experi...
Tagged: presentation, file, exchange
Started by Ralph Paglia in FILE RESOURCES - Share Your Best Reporting Spreadsheets and Email Templates. Last reply by Ralph Paglia 20 hours ago.
Online Press Release Tips Requested 7 Replies
Okay, everyone I have a perfect story for adding to our website and press release sites. Our dealership did a Make-a-Wish this week. However, our local paper only posted a picture. I want to get it...
Started by Finney in REPUTATION MANAGEMENT - Web 2.0, Consumer Ratings, Dealer Reviews and User Generated Content (UGC). Last reply by Ralph Paglia Nov 8.
Traffic to Automotive Professional Blogs, Communities and Digital Dealer Magazine's site
Blog Posts
Car Dealer Social Media Basics: Facebook
As car dealers become more interesting in using social media to promote their web presence, the first site that normally comes to mind is Facebook. With nearly 300 million users worldwide and close to… Continue Posted by J.D. Rucker on November 10, 2009 at 1:45am — 3 Comments
Google Caffeine Release Imminent
Those of you who have been testing the Google Caffeine technology using the sandbox feature to compare the new search technology with the current system, you can'… Continue
Posted by Brian Pasch on November 10, 2009 at 6:29am — 1 Comment
8th Digital Dealer Conference Set for April 20 - 22, 2009 in Orlando, FL
Find more photos like this on Automotive Digital Marketing Professional Community (ADM)
Mike Roscoe and Cliff Banks of Dealer Communications, Inc. have announced that the 8th Digital Dealer Conference will be in Orlando Florida starting on April 20 and going through April 22, 2010. Additional information and details will be posted continuously between now and then on the… Continue
Posted by Ralph Paglia on November 5, 2009 at 11:30pm — 1 Comment
Traditional media still has a place in my budget…WHY??
I must have heard this 100 times at DD7 by many dealers I talked with. I even found myself agreeing…I remember saying sure it does. Today as I was recapping what I was exposed to this year at Digital Dealer I thought about this and it occurred to me…WHY?
What exactly does traditional media do for a dealership? I f… Continue
Posted by Larry Bruce on November 5, 2009 at 10:32pm — 2 Comments
Was the Cadillac CTS-V Challenge a Win?
Posted by ChrisInMichigan on November 2, 2009 at 8:40am — 1 Comment
2009 ASMA Awards Presented November 1st
The 2009 ASMA awards will be presented to nine automotive website vendors on Sunday November 1st at 4:30 pm at the Pasch Consulting Group booth at the 7th Digital Dealer Conference in Nashville. The ASMA study reviewed 34 automotive website platform vendors and will recognize nine companies with an award… Continue
Posted by Brian Pasch on October 29, 2009 at 10:00am — 4 Comments
Robin Pisz of Lexus, Theresa Haven of Honda, Anna Zornosa of Dealix to be Honored During LA Autop Show 12/2/09
The Women’s Automotive Association International (WAAI) will present the prestigious Professional Achievement Award to three automotive industry women during its annual awards dinner in Los Angeles on Wednesday, December 2, 2009, according to a recent announcement by Lorraine Schulz, WAAI founder and CEO.
Thi… Continue
Posted by Jody DeVere on October 29, 2009 at 6:30am
Facebook for Auto Dealers
I just wanted to pass along our latest eBook to the forum members here at ADM. I am continually excited about using Facebook for the automotive industry and we continue to learn so much by watching our dealer clients continue to try new things on this evolving new marketing platform. This is su… Continue
Posted by Todd Smith on October 26, 2009 at 8:00pm — 1 Comment
Twitter Search Science: Advanced Operators For Marketing Ninja Intelligence Gathering
Advanced Twitter Search Operators
Automotive Digital Marketing Ninjas find exactly what they are looking for in Twitter, then save ad… Continue
Posted by Ralph Paglia on October 26, 2009 at 7:00pm — 1 Comment
Social Network Retail Shopping More Than Just Transactional
Retailers Get Ready for Social Shopping Experience - Online shopping is more than just transactional
People have… Continue
Posted by Ralph Paglia on October 26, 2009 at 11:00am — 1 Comment
J. D. Power Online Automotive Review Articles on Current Internet Sales and Management Issues, Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives
Automotive Mobile Sites Bulk Up
The automotive mobile landscape has changed substantially since I last covered this topic in early 2009. There are more sites and the available content is far more robust. While the primary value remains time- and location-sensitive information, some mobile sites are effective research venues. I captured some of the best and most interesting content/tools available today (note: all screenshots below were taken on an iPhone.)The GMC mobile site looks like a mini brand site, complete with splash screens, marketing call outs, and research-oriented tools, including galleries, 360, and colors. Buick’s mobile site follows a similar approach.
Jeep’s mobile site is eye-catching thanks to an attractive color palette that enhances usability, while its model page provides great information in a compact form. I also like the links to Jeep social content on other sites, which echoes the more extensive treatment on Jeep’s primary brand site.
Lincoln’s mobile site uses a grid and icon framework that makes its vehicles specifications easy to read. The inventory search tool is also attractive and easy to use.
Saab’s mobile site, which focuses on the 9-3, utilizes white space to draw attention to its functional elements. I like its colorizer, which is enjoyable to use and goes beyond simply delivering the information.
Scion’s mobile site has similarly rich content and uses a common mechanism to present all its vehicle information, from images to feature descriptions to specifications data. This makes the site easier to navigate.
Toyota’s mobile site has great content for the Prius. The model page packs a lot of information and links into a small space, yet remains easy to navigate. Feature demonstrations are provided through short video clips. On the downside, content for other Toyota models is minimal.
Rich mobile content is not strictly the domains of OEMs. Car and Driver’s mobile site – in addition to its extensive reviews and articles – presents great imagery in its galleries.
Translating OEM Sites
The online Hispanic population hit 20.3 million in February 2009, comprising 11 percent of the online market. Previous data has shown that roughly half of Hispanic-American Internet users are Spanish-dominant. To quote comScore “while English language content can and does reach a large number of Hispanic-Americans, to fully reach the Hispanic online user, marketers must also provide Spanish-language content.”Two and a half years ago, seventeen OEM brand sites had Spanish versions. As of October 2009, only nine do. Domestic brands have largely abandoned their non-English version sites, reflecting industry turmoil, the winding down of some brands, and reduced spending in marketing and online. In fact, Nielsen recently reported that automotive Spanish-language ad spend was down 40% over the prior year.
The non-English sites are generally faithful reproductions of the English versions, with the same interface, content, and tools.
A few language sites are stripped down version of the English sites. For instance, Nissan’s Chinese site has four models and only basic vehicle information, e.g. brochure.
The basic value proposition for these non-English efforts is to reach the largest possible audience. For brands with significant non-English-speaking buyer populations, a targeted language site helps them target important audiences with the kind of content they want in a form with which they are comfortable. It’s unfortunate that some brands have found it necessary to abandon these efforts, especially those like Chevrolet with significant appeal to the Hispanic population, but as the industry recovers we may see a resurgence of such sites.
Edmunds AutoObserver Articles
China's Geely Sets Ambitious Goals for Volvo
China's Geely Holding Group Co., selected by Ford as the lead bidder for Volvo, has 
developed a turnaround plan for the money-losing Swedish brand that centers on China but also sets ambitious goals for sales in Volvo's traditional markets of Europe and North America, the Wall Street Journal reports.
Geely would add two or three larger, more luxurious models to Volvo's line in the next three to four years to boost global sales, sources told the Journal. New models would compete with the poular Audi A6, a symbol of success in China.
Renault Takes on Tata Nano, Competing on Price
French automaker Renault will take on Tata Motors' Nano, currently billed as the world's cheapest car, with "an ultra low-cost" car designed by Renault and built by its partner in India, Bajaj Auto beginning in 2012, a year later than originally planned.
"The cost of this car will be lower than any other car made today in India," said Renault/Nissan CEO Carlos Ghosn at the World Economic Forum meeting in New Delhi, India, Tuesday.
Autobytel Articles, Reviews, Pricing and More
Top 10 Smart Deals for November 2009
Introduction
The leaves are turning shades of gold and red, and the holiday season is closer than you'd like to think. While this time of year traditionally brings together friends, family and food, it also brings most manufacturers' new...
2010 Cadillac Escalade Review
The Cadillac Escalade is big and powerful, capable of towing trailers of 7500 to 8300 pounds. In its most popular configuration, the Escalade seats seven. It's a stylish truck, with a bold yet smooth, integrated, sculpted look.Escalade comes i...
2010 Acura RDX Review
The Acura RDX is a premium crossover SUV designed for sporty driving. It features a 240-horsepower, turbocharged four-cylinder engine, a five-speed automatic with paddle shifters, and a firm independent suspension made for winding roads.The 2010 A...
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Automotive Digital Marketing Professional Community (ADM)
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In 24 hours, open your Junk Mail folder and look for any messages from ADM... If any, then "Right Click" on the message, select "Junk Mail", then select "Add Sender's Domain to Safe Sender List" so that you will get your notifications, message alerts, invites, etc.
ADM is a network of Car Dealers, Automotive Marketing and Advertising Professionals sharing their best Internet sales strategies and tactics
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Automotive Digital Marketing Professional Community Syndication and Rating Tools
For Internet Sales Managers, Car Dealers, BDC Directors and Marketing Professionals...
Use widget below for SEO! Add your dealership website or blog URL to the Automotive category of site links at Widgetbox!
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DealerAdvantage Marketing, Interactive Advertising and Internet Sales Management Best Practices from Cars.com
How Can I Effectively Use My BDC?
In this video, Kathy Kimmel, Cars.com director of training, discusses how the BDC can help your store with sales and service opportunities.
Free Cars.com Webinar Examines Internet Marketing Strategies that Help Dealers Increase Exposure, Win More Deals
Cars.com announced today a webinar to discuss how dealers can fully merchandise their listings online to connect with in-market shoppers and boost sales. The free workshop, "Dominate the Online Jungle: How to put the Digital Gorilla to Work for Your Store," is based on an innovative, in-depth analysis Cars.com recently completed that shows the value of simple merchandising to drive more traffic. The session begins at noon EST on Nov. 13.Industry Minute: What I Learned at Digital Dealer 7
Krystal Roberts, Internet manager for Advantage Chevrolet in Hodgkins, Ill., discusses the importance of setting clear expectations with and getting buy-in from the Internet sales/BDC staff.
Industry Minute: Sales, Search and Sales Process
Cliff Banks, VP and editorial director for Dealer Communications, discusses topics of interest at this week's Digital Dealer Conference in Nashville.
Cars.com to Kickoff Marketing Plan with Super Bowl XLIV Ad
Cars.com will once again kickoff its 2010 marketing campaign with an advertisement on Super Bowl XLIV, which will air on CBS on February 7. 2010. This is the third consecutive year that Cars.com will advertise in the Big Game.Daily Auto Industry News
Can the Trabant make a comeback?
There are plans to revive the Trabant, the cheapest and most popular East German car during Communist rule. Amy Scott reports.Opel workers begin warning strikes
Thousands of workers at the Opel plant in Germany have walked off the job today in what they're calling the first in a series of warning strikes. Kai Ryssdal talks to Dave Legget of Justauto.com.How Opel will affect German workers
At least 8,000 auto workers in Germany have walked off the job in protest over GM killing a plan to sell its European unit, Opel. Stephen Beard reports on what will happen to German workers.Germans protest Opel job losses
At least 8,000 auto workers in Germany have walked off the job in protest over GM killing a plan to sell its European unit, Opel. Stephen Beard talks the details with Steve Chiotakis.Headlight Blog Automotive Insights from Razorfish
Media Case Study: Lifting performance with dynamic creative optimization
Even though overall Certified Pre-Owned sales are down this year, a number of automakers -- including Hummer, Hyundai, Infiniti, Jaguar, Kia, Land Rover, Lexus, Mercedes-Benz, Nissan and Subaru -- experienced double-digit sales increases between Jan.-Sept. 2009 compared to the same time period last year. Earlier this year the Digital Marketing group ...Fiat Mio: Bringing crowdsourcing to the automotive industry
Ever since the open source software movement started in 1998, businesses across all industries have learned the benefits of cooperative activity and collaboration. And with the recent growth of Web 2.0 technologies, cheaper creative tools and a cost-saving mentality forced by the recession, it is no surprise that there has ...Making a case for using agile for automotive site development
The Landscape Back in September 2008 Lehman Brothers collapsed. The resulting shockwave had immediate and damaging consequences across the financial markets and, ultimately, the entire economy. An already struggling automotive industry was pushed to the breaking point. Why should we start a discussion on agile here? To survive, the decision makers in ...Social Networking: Should it be More About Relationship Building than Selling Cars?
While car dealers on Facebook and Twitter are nothing new, an increasing number of those retailers are using their status updates to list inventory. There is now software that can automatically update Twitter, Facebook and other social-networking websites to include a dealership's entire inventory. Rather than treating the status update as a ...Audi Car Configurator on Surface
The first realtime 3D vehicle configurator application for Microsoft Surface, which was developed by Frankfurt-based Neue Digitale / Razorfish, was showcased earlier this month at the annual Internationale Automobil-Ausstellung (IAA), the world’s leading automotive fair. Developed in collaboration with Munich-based Realtime Technology AG, the application allows multiple users to configure an ...eMarketer Digital Marketing Research and Analysis
Monetizing Mobile Content
The emergence of hybrid modelsOnline Is First Stop for Thrifty Travelers
Discounts the biggest draw.Marketing Spending Pays Off for Small Biz
Spending money to make moneyHassle-Free Healthcare, Delivered Digitally
Mobile, e-mail bring convenienceThe Changing Mobile Social Ad Space
Justin Siegel Co-Founder and CEO MocoSpaceAutomotive Internet Sales Manager Resources
Click above image to complete the online form to request a Search Engine Ranking Analysis of your website. This service normally costs over $200, but fee is waived for ADM members!
Liquid Motors offers dealers an Internet marketing solution designed to maximize lead generation. They create competitive advantage for dealerships by generating cost effective leads using no-cost Internet classified sites, eBay Motors, paid classified listing sites and dealer websites.
Check out Philip Zellinger's Ad Agency Online by clicking the logo above. Mr. Zellinger has been a major contributor of content to ADM and has become well known for his dealer advertising expertise and effectiveness.
AI Dealer Brian Hoecht's cutting edge technology converts site visitors into online car buying customers using an innovative shopping cart approach.
Ford National eBusiness Weekly For Ford and Lincoln Mercury dealers; provides tools, resources and guidance on best practices for Internet Sales Managers, Business Development Centers and Internet Lead Management.
FordSEM.com is an online enrollment form for Ford and Lincoln Mercury dealers to receive a Ford sponsored analysis of their website. This is a no cost resource from your partners at Ford's Digital Marketing Team in Dearborn.
© 2009 Created by Ralph Paglia
