Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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AutoDigitalMarketing@Gmail.com

2701 N. Rainbow Blvd.
Unit 2202
Las Vegas, NV 89108
505-301-6369

Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Learn More About Digital Marketing... Watch the Video Referenced Below!

Latest ADM Activity - Click "More" at bottom!

Jeffery Sterns liked Jon Lamb's blog post The Best Defense Against Getting Conquested is an Aggressive Offense
2 hours ago
Jeffery Sterns liked J.D. Rucker's blog post Let Data Drive Pretty Much Everything in Your Marketing
2 hours ago
Tom Gorham commented on sara callahan's blog post Vendors: Don’t Be So Darn Annoying!
"Steve, nobody thought you were a hater.  Brian just likes to bully people and you got in his way.  And Brian,  the reason I chose to only comment on part of YOUR comment in the first place was because I couldn't force myself…"
4 hours ago
Manny Luna shared their video on Twitter
4 hours ago
Manny Luna liked Manny Luna's video
4 hours ago
Manny Luna posted a video

Missouri City, MO Lease or Purchase 2014 - 2015 Ford F 150 | New and Used Cars To Buy Missouri City

http://www.zeckford.com/showroom/index.htm Call (913) 727-1650 For The Best ePrice Over The Phone Missouri City, MO Lease or Purchase 2014 - 2015 Ford F 150 ...
5 hours ago
Steve Duff commented on sara callahan's blog post Vendors: Don’t Be So Darn Annoying!
"I probably should mention that I have many many outstanding relationships with vendors; local, regional, national, in person, by phone etc.. So for the record, I'm not a hater."
5 hours ago
Brian Bennington commented on sara callahan's blog post Vendors: Don’t Be So Darn Annoying!
"Congratulations Steve!  You'll revitalize your dealer client-vendor relationships and cut out a whole raft of frustrating BS using a "vendor presentation registration letter," and if it's written effectively, it will…"
5 hours ago
Tom Gorham commented on Richard Holland's blog post Sometimes It’s Better To Cut Your Losses
"Ralph Paglia, you said, "One of the most productive outcomes of delivering a global voice to everyone with Internet access is that now there are consequences when a dealership employee mistreats a customer... And those consequences have far…"
8 hours ago
Tom Gorham liked Richard Holland's blog post Sometimes It’s Better To Cut Your Losses
8 hours ago
Tom Gorham commented on sara callahan's blog post Vendors: Don’t Be So Darn Annoying!
"One thing I feel good about is that this article has proven that ADM is not just a bunch of vendors who seem to do most of the articles, but is also filled with dealership people who aren't afraid to speak up.  Kudos to Steve Duff!"
9 hours ago
Tom Gorham commented on sara callahan's blog post Vendors: Don’t Be So Darn Annoying!
"Wow, I missed a lot today.  Brian, you quoted from a great song, "As Time Goes By"  I agree with you that the fundamental things apply and although human nature doesn't change, human habits and ways of doing things…"
9 hours ago
Manny Luna commented on sara callahan's blog post Vendors: Don’t Be So Darn Annoying!
"A great product will never have to do any chasing, Grant Cardone is the best at it:) "
9 hours ago
Steve Duff commented on sara callahan's blog post Vendors: Don’t Be So Darn Annoying!
"Actually Brian I'm thinking of using your idea of mailing them a vendor presentation registration letter like you suggested. But there's also the local vendors... newspaper and radio reps, etc. who just like to do the pop in. I sent one…"
10 hours ago
Todd Vowell commented on sara callahan's blog post Vendors: Don’t Be So Darn Annoying!
"Spot on Brian, you were the only one that got that, I'm impressed. I have read your blogs and you dive down a little too deep for this cowboy, except for the part about Ralphie boy (sorry love the honeymooners) paddling down the middle of the…"
10 hours ago
Manny Luna liked Manny Luna's discussion The Future of Search and the Rise of the Human Algorithm | Automotive Digital Marketing Trends
11 hours ago
Manny Luna shared their discussion on Twitter
11 hours ago
Manny Luna added a discussion to the group SEO & Microsites for Car Dealers | Geotargeting | What Is Search Engine Optimization?
11 hours ago
Brian Bennington commented on sara callahan's blog post Vendors: Don’t Be So Darn Annoying!
"Come on, Steve....  My suggestion to Sara wasn't about you.  Your relatively unique in your position as you've been on both sides of the desk, and I'd bet you've been treated poorly by a dealer client or two.…"
11 hours ago
Manny Luna commented on sara callahan's blog post Vendors: Don’t Be So Darn Annoying!
""Do an article about what vendors find "irritating" about dealer clients." No No No.... That takes all the fun out of learning by trial and error...  Trust me we live it everyday:) "
11 hours ago

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ADM Blog Posts

Sometimes It’s Better To Cut Your Losses

Posted by Richard Holland on July 24, 2014 at 6:30am 4 Comments

I am sure many of you have heard about the recent customer service debacle involving Comcast over the past week.

In case you aren’t familiar with what happened, a customer called into their service center attempting to cancel his service after almost a decade. He was transferred to a customer retention department and, unfortunately, was connected with a person who did the exact opposite. The customer’s patience during this call is amazing. The Comcast representative hounds him for almost 18 minutes (only 8 of which were recorded) repeatedly asking the same questions in his efforts to either keep the customer or understand why the customer was leaving. The customer eventually succeeded in…

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"But Enough About Me, Let's Talk About You. What Do You Think About Me?"

Posted by Michael Cirillo on July 24, 2014 at 5:30am 0 Comments

This photo cracks me up because it looks as if the guy wants to make sure that you've noticed how good he looks in the reflection of the car!

What a stupid, selfish, conceited sounding question, right? "What do you think about me?"...

Yet this is what I see on the majority of dealership websites that I visit. 

A whole lot of "We're so awesome" and "Look at how pretty…

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GM Ignition Switch Recall Update | GM Sales Surge Amid Recalls as Barra Quality Sells: Cars

Posted by Manny Luna on July 23, 2014 at 8:00pm 0 Comments

GM Sales Surge Amid Recalls as Barra Quality Sells: Cars

Jul 23, 2014 9:11 AM CT

General Motors Co. (GM)’s Mary Barra is projected to report her second straight quarter of rising sales, adding to evidence that the chief executive officer is weathering the biggest wave of recalls in U.S. automotive history.

Second-quarter revenue may rise 2.7 percent, the average of estimates compiled by Bloomberg.

Barra, who has been before congressional panels four times in six months as the first female CEO of a global automaker, is benefiting from booming demand for redesigned large sport-utility vehicles and heavy-duty pickups introduced on her watch even as she’s grappled with the almost 29 million vehicles recalled in …

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The Best Defense Against Getting Conquested is an Aggressive Offense

Posted by Jon Lamb on July 23, 2014 at 1:40pm 2 Comments

It's as cliche as it comes. The best defense is a good offense. The best offense is a good defense. We've heard it a dozen times in different contexts, not the least of which are sporting events like football. As strange as it may seem, the saying has its most profound meaning when it pertains to car dealers.

Everyone in the car business love to get conquest sales. Whether they're pulling a Chevy buyer over to their Ford store or if they're grabbing a customer from a different Ford store, we enjoy taking what once belonged to a competitor. It's like double-dipping. It's fun!

Unfortunately, if your competitors are on the ball, they're trying to do the same thing to you and there will be times that they accomplish their goals. For years, the only way to defend against this has been…

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Big Time Deals at Douglas Infiniti - Check this out! ala Ken Beam

Posted by Ken Beam on July 23, 2014 at 11:22am 0 Comments

 photo G37-Ad-Flashing_zpsbebc28e1.gif

***Learn all about this offer here.
 photo NY-City-ad_zps107e2e72.jpg


Ken Beam

Digital Marketing Director
Douglas Auto Group

How small changes impact your Dealership

Posted by Leonard Buchholz on July 23, 2014 at 10:33am 0 Comments

Just what does a 10% increase (in any KPI you choose) really mean to your dealership?

Why small changes make big things happen.
Why small changes make big things happen.

 

Have you heard the old saying “Yard by yard it's hard, but inch by inch is a cinch”?

If I were to go to any of your dealerships and walk into the GM’s office and say “Would you be interested in a 50% increase in Gross Profits?” what do you think he or she would say to me?

They would jump out of their chairs and yell out “Of course…how do I get it!”

And therein lies the problem with increasing performance or increasing profits 50% at a time. It is really hard to…

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Here's What You Really Need to Know About Your Website's Bounce Rate, And It's Not What You're Thinking...

Posted by Michael Cirillo on July 23, 2014 at 7:53am 0 Comments

Actually, scratch that. 

This isn't just going to be about Bounce rate, but all of your dealer website's metrics in general. 

Starting with Bounce Rate.

First, you MUST understand what bounce rate is exactly.

Bounce rate is measured by the number of people that visit your website (or a specific page on your site) and…

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Latest Technological Innovations for Environment Friendly Cars

Posted by Tim Kaye on July 23, 2014 at 5:43am 0 Comments

Aiming for a new greener planet, top brands are now investing for environmentally friendly cars, also referred to as green cars or eco-friendly cars. These cars are considered safe for their low emission of carbon that are hazardous for climatic conditions and health as well as make less usage of toxic fuels such as bio-diesel, ethanol and natural gas. Whether it is green for the planet or for your pocket, investing for these eco-friendly vehicles, considered as fuel efficient, saves your hard earned money.

 

The dream in now a reality. The budding technological world has now dazzled the eyes with its mind blowing innovations in fuel efficient cars that has changed the face of the auto business industry.…

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ADM Professional Community Blogroll:
1. Social Media Optimization 

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6. Chevy Community

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8. Kia Community 

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ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

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