Automotive Digital Marketing

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

Professional Community

AutoDigitalMarketing@Gmail.com

4645 Minorca Way
Buena Park, CA 90621

505-301-6369

Ralph Paglia
Editor-in-Chief

Arnold Tijerina
Editor, Content Marketing 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Automotive News Videos

NAFTA Talks Turn Nasty (10/18/17)

Why the NAFTA talks have turned nasty; Toyota Sienna rollaway risk; Ford’s $267M recall; A ‘Fine’ and flexible fuel-cell car; Lamborghini’s culture shift?; Building on AVs.

Mark Fields' New Focus: Private Equity (10/18/17)

Mark Fields' new focus: Private equity;| Lexus mulls future of Weinstein Co. partnership; GM now robot-ready?; Mitsu reveals mid-term plan; 'Moonshot' for startups Lucid, Faraday.

Volvo's Polestar Debuts With 600-hp Plug-in (10/17/17)

Volvo's Polestar debuts with 600-hp plug-in hybrid; Prescription for subscriptions?; A New York first for GM | Infiniti's leaner lineup; Challenges on the road to self-driving cars.

Top 3 Most Popular Automotive Marketing Videos of Past 30 Days

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Top 5 Most Popular Automotive Marketing Photos of Past Month

Signage Seen as Dealers Enter Digital Dealer 23

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Jewel Nightclub Party at Digital Dealer 23

by Ralph Paglia Jewel Nightclub Party at Digital Dealer 23

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Latest ADM Activity - Click "More" at bottom!

Profile IconSheila Webster, Sheila Webster, Nguyen Phat and 3 more joined Automotive Digital Marketing
2 hours ago
Ralph Paglia's album was featured

Digital Dealer 23

Digital Dealer 23
9 hours ago
Ralph Paglia posted an album

Digital Dealer 23

Digital Dealer 23
9 hours ago
Ralph Paglia posted photos
9 hours ago
Ralph Paglia's 16 photos were featured
9 hours ago

Influencer
Anne Fleming posted blog posts
11 hours ago

Agency
Rachelle Wilber posted a blog post

How to React after You’ve Been in a Fender Bender on the Road

Any type of car accident can be a cause of concern no matter how minor it may have been. In addition to causing damage to a car or other property, there is the potential for injuries when vehicles collide. How should you react after being involved in a fender bender?How to React if You…See More
16 hours ago
Profile IconThomas F. Jung, Scot Eisenfelder, Kevin Root and 1 more were featured
22 hours ago
Ralph Paglia posted blog posts
yesterday

Vendor
Toby Fortenberry liked Ralph Paglia's blog post Antitrust Lawsuit Against Reynolds and CDK Picks Up Steam
yesterday

Vendor
Toby Fortenberry liked Ralph Paglia's blog post Antitrust Lawsuit Against Reynolds and CDK Picks Up Steam
yesterday

Vendor
Steve White's blog post was featured

Clarivoy Launches Measurement NetworkTM for Marketing Vendors; Partners with Dealer Inspire

80% of a Dealership’s Sales cannot be linked back to a Lead New Tools for Marketing Vendors Solve this Problem   Columbus, OH, October 17, 2017-- Clarivoy, the auto industry’s most trusted source of truth for optimizing the performance of marketing campaigns, today announced…See More
yesterday
Ralph Paglia commented on Mike Gorun's blog post Does your Dealership Have a Retention Problem?
"Dear Jeanine, Your finances will dictate whether you need to take a "desperation job" or keep the full-time job search going. I agree completely that taking the wrong job can trash your mojo and kill your job search momentum, but at the…"
yesterday
Ralph Paglia commented on Mike Gorun's blog post Does your Dealership Have a Retention Problem?
"Dear Liz, I like to read your columns. You understand how emotionally draining a job search can be. My emotions go up and down based on my job search. If I have a great interview, I feel terrific. When I get a "no thanks" message (if I…"
yesterday
Mike Gorun's blog post was featured

Does your Dealership Have a Retention Problem?

The automotive industry, in general, has an employee retention problem. A BIG one. And especially big in dealership’s sales departments. Sure, there are exceptions. However, NADA reports that sales turnover in dealerships averages 70 percent. That’s a lot!  I’m sure that dealerships would rather not have this issue -- so why is it happening? Well, …See More
yesterday

Influencer
Ken Dugas liked Ralph Paglia's blog post Antitrust Lawsuit Against Reynolds and CDK Picks Up Steam
yesterday

Dealer
Devin Daly's blog post was featured

How to Convince Online Shoppers to Buy Your Vehicle Vs. the Competition

How do you convince a customer searching through hundreds of vehicles on a third-party listing service that your vehicle is priced higher because it is a better value?  The answer: Great vehicle merchandising.  As an industry we understand the value of images when it comes to inventory merchandising. We’ve progressed from the days of no photos, to a…See More
yesterday
Michael Del Priore liked Ralph Paglia's discussion Car Buyer Myth Busters from PERQ
yesterday

Vendor
Black Book posted a blog post

Luxury Cars and SUVs Experience Higher Depreciation Rate

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…See More
yesterday

Vendor
Steve White posted a blog post

Clarivoy Launches Measurement NetworkTM for Marketing Vendors; Partners with Dealer Inspire

80% of a Dealership’s Sales cannot be linked back to a Lead New Tools for Marketing Vendors Solve this Problem   Columbus, OH, October 17, 2017-- Clarivoy, the auto industry’s most trusted source of truth for optimizing the performance of marketing campaigns, today announced…See More
yesterday

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Top Ten Most Popular Automotive Marketing Posts of the Past 30 Days 

ADM Blog Posts

Antitrust Lawsuit Against Reynolds and CDK Picks Up Steam

Posted by Ralph Paglia on October 17, 2017 at 6:30pm 0 Comments

CDK, Reynolds lawsuit will proceed

Court prevents auto industry giants from starving rival Authenticom out of business…

Continue

Seven Critical Components Essential to Car Dealership Digital Marketing Strategy

Posted by Ralph Paglia on October 18, 2017 at 1:30am 0 Comments

7 Protocols Digital Marketing Empowered Dealers Follow For Success

Digital marketing is the…
Continue

Does your Dealership Have a Retention Problem?

Posted by Mike Gorun on October 17, 2017 at 7:00am 2 Comments

The automotive industry, in general, has an employee retention problem. A BIG one.

And especially big in dealership’s sales departments. …

Continue

How to Convince Online Shoppers to Buy Your Vehicle Vs. the Competition

Posted by Devin Daly on October 17, 2017 at 6:30am 0 Comments

How do you convince a customer se…

Continue

Six Social Media Statistics From Digital Airstrike That Will Scare You!

Posted by Ralph Paglia on October 16, 2017 at 8:00pm 0 Comments

6 Spooky Social Media Statistics From Digital Airstrike That Will Scare Most Business Owners

We live in a world of ratings and reviews. It is the virtual word of mouth, only much more powerful. In fact, 88%…

Continue

JD Power CEO Finbarr O'Neill to Retire

Posted by Ralph Paglia on October 15, 2017 at 3:30pm 0 Comments

COSTA MESA, Calif.  - J.D. Power chief executive officer and president Finbarr O’Neill will retire in March, the company announced Wednesday.…
Continue

Is Email Still The Preferred Way To Reach Customers?

Posted by Vidushi Jain on October 14, 2017 at 5:00pm 0 Comments

Is Email Still The Preferred Way To Reach Customers?

Customer touch points are important, however in this world of sales & marketing overload, customers have become unresponsive to sales and marketing emails that they receive…

Continue

ADM Forum

Car Buyer Myth Busters from PERQ

Started by Ralph Paglia in WEBSITE CONTENT - How to Get Visitors to Interact, Engaging Content, Driving Increased Website Visitor-to-Dealer Contact Conversion Rates on Sunday. 0 Replies

5 Key Car Buyer Myths and Realities Myth……Reality!1.     By the time consumers reach a dealership website, they are ready tomake a purchase.76% of dealership website users say they are not ready to buy (30% are at the beginning and 46% in the middle), while dealers are only optimizing websites for those who are…Continue

Tags: from, PERQ, Busters, Myth, Buyer

Driving traffic with Reputation Marketing

Started by Chris Snellgrove in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic Oct 2. 0 Replies

Reputation Sensei combines brand marketing and reputation management to help businesses build, manage, protect and market their online reputation to the 91% of people that look at online reviews and reputation before making a purchasing decision. Digital Media Nation Drives Trust and Referrals with the Launch of Reputation Sensei Peachtree Corners, GA, September 18, 2017 --(PR.com)-- Digital Media Nation, a marketing agency specializing in reputation, social media and video marketing officially…Continue

Tags: marketing, reputation

Confirm and Cultivate Your HVA

Started by Garry House in PROCESS MANAGEMENT- CRM, BDC and lead Management Processes, Emails, Phone Scripts, Facility Design, Tools and Suppliers. Last reply by Ralph Paglia Oct 1. 1 Reply

Your Highest-Value Activity (HVA) will drive your greatest incremental profit!And most retail automotive management professionals acknowledge that the largest potential profit improvement can be achieved by generating additional vehicle sales department gross. So, I have recently made a point to ask my dealer-clients, their CFOs, their GMs, and their sales managers:“How do you…Continue

Tags: HVA, Your, Cultivate, and, Confirm

Why is it important to differentiate between mobile and desktop in SEO?

Started by Susan Daigle in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices. Last reply by GoSiter Technology Pvt. Ltd. Sep 28. 1 Reply

Distinguishing clearly between the mobile platform and the desktop platform is of paramount importance when it comes to search engine optimization. More specifically, mobile platform has not just influenced the way businesses used to represent themselves over the internet but, it has entirely changed the concept of online branding. Now SEO experts…Continue

Tags: and, mobile, desktop, in, SEO?

Understanding Customer Intent

Started by Colin Forrest in WEBSITE CONTENT - How to Get Visitors to Interact, Engaging Content, Driving Increased Website Visitor-to-Dealer Contact Conversion Rates Sep 22. 0 Replies

Understanding customer intent has traditionally been separated into three main categories of internet searches, NIT -  Navigational, Informational, and Transactional. For many automotive dealers, as sales commonly occur in brick-and-mortar showrooms, it may be difficult for such companies to understand what they can do to improve their online visibility so that it has tangible…Continue

Tags: Intent, Customer, Understanding

Ideas to attract service staff?

Started by Jacob Griffin in FIXED OPERATIONS - Service, Parts, Body Shop, Accessories, etc. Sep 8. 0 Replies

Does anyone have suggestions for gaining applicants among the service department?I've tried it all from yard-signs to calling the schools and asking for people right out of training but am still having a hard time?Any input or ideas would be appreciated.Continue

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Automotive Marketing and Car Dealer News from AutoBlog

ADM Events Posted for Automotive Professionals

FREE WEBINAR: Beard & Hair – Ask Me Anything! (BAHAMA)

It was so good the first time around, we had to do it again!

DealerOn’s very own Greg Gifford (“the Beard”) and Shaun Raines (“the Hair”) will share a high energy dual presentation on SEO and SEM.

This outstanding 1 hour webinar is a fast-paced Q&A format where these two experts will share detailed answers to all of your critical SEO and SEM questions. Come prepared with all of your queries and conundrums for this…



Time:November 30, 2017 from 12pm to 1pm
Location:https://www.dealeron.com/webinar/beard-hair-ask-anything-bahama
Website or Map:https://www.dealeron.com/webi…
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ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

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Top Automotive Marketing Forum Discussions

1. Confirm and Cultivate Your HVA

Posted by Garry House on August 17, 2017

3. Car Buyer Myth Busters from PERQ

Posted by Ralph Paglia on October 15, 2017

4. Understanding Customer Intent

Posted by Colin Forrest on September 22, 2017

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ADM Notes

ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Blog Post Featured

Created by Ralph Paglia Jan 16, 2009 at 10:24am. Last updated by Ralph Paglia May 10, 2010.

Internet Sales Manager Resources and Blogroll

ADM Professional Community Blogroll:
1. Social Media Optimization 

2. Persuasive Concepts Social Marketing 

3. Kia Community 

4. Toyota Social Media

5. Social Media Marketing 

6. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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Get listed on this Blogroll; send your blog title text and your blog's associated URL. Include a link to your site's page showing the ADM title text: "Automotive Digital Marketing" linked to: http://www.automotivedigitalmarketing.com to Ralph Paglia via ADM.

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Automotive Marketing News

Nissan comes to the rescue

When a fellow pickup driver gets stuck in the mud, a Nissan Titan owner lends a hand.

Lexus re-evaluating partnership with Weinstein Co.

Toyota's Lexus brand is evaluating its partnership with film and TV production firm The Weinstein Company after allegations that co-founder Harvey Weinstein sexually harassed or assaulted a number of women for decades.

Nissan applies chuckles to big pickup marketing

Nissan's newest Titan TV ad inserts a belly laugh into the solemn no-nonsense world of advertising big pickups.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

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