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Yamaha R3 entry-level sportbike gets endorsement from Colin Edwards

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Colin Edwards advertises the Yamaha R3

Yamaha is already known for making some very well-liked sportbikes with models like the R6 and R1. For 2015, it has one more to add with the YZF-R3, and this cycle is the smallest in the family yet. To build some hype for this little motorcycle, Yamaha grabbed former MotoGP and Superbike racer Colin Edwards to make a somewhat humorous, if cheesy, video.

The YZF-R3 is supposed to take the DNA of its bigger brothers and shrink it down to a more petite size. Power is provided by a water-cooled, inline, two-cylinder engine with 320cc of displacement. It does have features like dual overhead cams and fuel injection, though.

With those specs, the R3 is basically meant for beginner riders, but it should be pretty nimble, too. And with prices starting at $4,990 in the US, it's a fairly inexpensive way to get into the hobby. Yamaha thinks it can sell around 6,000 of them in North America for the 2015 model year.

The R3 is supposed to his the US market in March. Check out Edwards' video above, and if you just want to see the motorcycle action, skip about 1:40 into the clip. Scroll down to read both announcements.

Continue reading Yamaha R3 entry-level sportbike gets endorsement from Colin Edwards

Yamaha R3 entry-level sportbike gets endorsement from Colin Edwards originally appeared on Autoblog on Fri, 24 Oct 2014 17:00:00 EST. Please see our terms for use of feeds.

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Toyota explains what names like Camry and Yaris mean

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2015 Toyota Camry

Ever wonder where automakers get the names for their cars? You're not alone. The sitcom Seinfeld opened Episode 94 - the one where George Costanza buys a Chrysler LeBaron instead of a Volvo - with a bit about nameplates like Integra, Supra and Impreza. Toyota, clearly, is not exempt from choosing evocative but enigmatic names for its models, and now the Japanese automaker is taking us through the etymology of some of its nameplates.

Names like Supra may require no clarification, but what about Camry? That comes from the Japanese word kanmuri for Crown (which is, incidentally, the name of another Toyota sedan).

Yaris? According to the company, it's "an amalgamation of words from Greek mythology and German. In Greek mythology, 'Charis' was a symbol of beauty and elegance. Toyota swapped the 'Ch' with 'Ya' - German for 'yes' - to symbolize the perceived reaction of European markets to the car's styling."

Uh-huh. By comparison, Corolla couldn't be simpler - its name refers to the innermost ring of pedals around the center of a flower. Previa is derived from the Latin word for providence (as in foresight, not capital city in Rhode Island).

Some of these name meanings you may already be aware of, but others might still be a mystery, so head over to Toyota's UK blog to delve deeper into ten of the company's most 'iconic' names.

Toyota explains what names like Camry and Yaris mean originally appeared on Autoblog on Mon, 20 Oct 2014 15:30:00 EST. Please see our terms for use of feeds.

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Naked breasts billboards cause 517 accidents in one day

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The larger-than-life ads were plastered on no fewer than 30 trucks spread across Moscow's roads.

A sexy mobile advertisement featuring a woman's breasts is being blamed for causing over 500 car crashes in one day. The larger-than-life inadvertent distracted driving ads were plastered on no fewer than 30 trucks spread across Moscow's roads.

The specific purpose of the ad campaign - designed by an advertising agency specializing in mobile ads - was to draw attention to the mobile billboards. The sparse text in the ad translates from Russian to "They Attract." They certainly do!

Russian motorist Ildar Yuriev says, "I was on my way to a business meeting when I saw this truck with a huge photo of breasts on its side go by. Then I was hit by the car behind who said he had been distracted by the truck. It made me late and left my car in the garage, and although I am insured I am still out of pocket."

Drivers across Moscow were quick to vocalize their outrage and have reportedly unleashed their anger on AdvTruck.ru, the agency responsible for the stunt. A spokesperson for AdvTruck says "'We are planning to bring a new advertising format onto the market, encouraging companies to place their ads on the sides of trucks, as we thought this would be a good alternative to putting them on the sides of public transport. We wanted to draw attention to this new format with this campaign" he explained.

He then added "In all cases of accidents, the car owners will receive compensation costs from us that aren't covered by their insurance."

The ad campaign, however tacky, obviously did the job it set out to do, but it left a city full of carnage in its wake, as no fewer than 517 collisions related to the mobile billboards have been officially reported. We'll be sure to keep you abreast of the situation as more reports flood in. Check out the full video report below.

Continue reading Naked breasts billboards cause 517 accidents in one day

Naked breasts billboards cause 517 accidents in one day originally appeared on Autoblog on Fri, 17 Oct 2014 19:59:00 EST. Please see our terms for use of feeds.

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Michael commented on CDK Global's blog post What Women Want: How to Connect with The Modern Female Car Buyer
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2 hours ago
Tom Gorham commented on Mike Gorun's blog post Going Beyond All-You-Can-Eat In Loyalty
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Rebecca Kon's blog post was featured

The Top Ten Auto News Stories of the Week: October 18 - 24

Happy Friday, Car Dealers! We have some great automotive news articles and blogs to share with you this week! Make sure to read them all to stay smart about what’s happening in the auto industry and how you can transform your dealership to keep up in today’s market.…See More
5 hours ago
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Mobile Search Rank Study Shows It's Good to Be #1

If you've spent any time on the marketing side of your dealership, you know how valuable organic search traffic is. But in order to receive a large amount of search traffic, you need to rank for a variety of different keywords, which means having a properly-optimized website, high-quality content, and inbound links…See More
5 hours ago
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How Timing Can Affect These 3 Elements on Your Dealership Website

“You don't have to swing hard to hit a home run. If you got the timing, it'll go.” - Yogi BerraThree American League MVP awards, 10 championships, and 15 All-Star Games -- Yogi Berra is arguably one of the best catchers in MLB history and knew a thing or two about the importance of timing.It got me thinking about today’s post and how lead generation can be the equivalent to your online at-bat. So taking…See More
5 hours ago
Mike Gorun's blog post was featured

Going Beyond All-You-Can-Eat In Loyalty

When consumers think of loyalty programs, they typically think of racking up miles, or frequenting a business in exchange for rewards, perks or freebies.No matter what business you patronize, there is a good chance that it is offering some sort of loyalty incentive. In fact, many argue that loyalty programs are so prevalent…See More
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On Social Media, Talk Less About Yourself and More About 'Them'

Dealer Authority VP of Marketing Subi Ghosh was at Jim Ziegler's Internet Battle Plan in Seattle discussing social media for car dealers. Here, she tells us ...
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Manny Luna commented on J.D. Rucker's blog post Links May Die Someday for SEO, but Not Quite Yet
"Great post J.D. Rucker! Here's a video I would like to share. Is It Possible to Have Good SEO Simply by Having Great Content "
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J.D. Rucker posted a blog post

Links May Die Someday for SEO, but Not Quite Yet

Inbound links still matter. Despite what you may here from SEO gurus around our industry, the power of high-quality, relevant, and natural inbound links to a dealer's website is still apparent. Google's Matt Cutts acknowledged that in the long run, this may not be the case.That day, however, is not today.Google is reportedly…See More
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The Top Ten Auto News Stories of the Week: October 18 - 24

Happy Friday, Car Dealers! We have some great automotive news articles and blogs to share with you this week! Make sure to read them all to stay smart about what’s happening in the auto industry and how you can transform your dealership to keep up in today’s market.…See More
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Top Ten Most Popular Automotive Marketing Posts of the Past 30 Days 

1 Less is More in Calls-to-Action on Dealer Websites

Less is More in Calls-to-Action on Dealer Websites

Added by J.D. Rucker on September 28, 2014

2 Automotive Digital Marketing ProCom Hits 10,000 Members!

Automotive Digital Marketing ProCom Hits 10,000 Members!

Posted by Tyson Madliger on September 29, 2014

3 Why Chat is Becoming More Popular for Car Shoppers

Why Chat is Becoming More Popular for Car Shoppers

Added by Jeffery Sterns on September 28, 2014

4 The Sales Management Super Conference

The Sales Management Super Conference

November 11, 2014 at 8am to November 13, 2014 at 12:30pm at Atlanta Buckhead Marriott Hotel and Conference Center

Organized By: James A. Ziegler

5 Our Connections are a Reflection of How to Market a Dealership

Our Connections are a Reflection of How to Market a Dealership

Added by Subi Ghosh on October 8, 2014

6 You Can't Optimize Two Dealers in the Same City with the Same Make

You Can't Optimize Two Dealers in the Same City with the Same Make

Added by J.D. Rucker on September 26, 2014

7 6 Social Media Updates Your Dealership Should Know About

6 Social Media Updates Your Dealership Should Know About

Added by Lisandra Ramos on October 1, 2014

8 Are You Getting the Most Out of Your Dealership's Website?

Are You Getting the Most Out of Your Dealership's Website?

Added by CDK Global on October 15, 2014

9 Digital Dealer 17 Review with Stan Sher

Digital Dealer 17 Review with Stan Sher

Added by Stan Sher on September 30, 2014

10 What Women Want: How to Connect with The Modern Female Car Buyer

What Women Want: How to Connect with The Modern Female Car Buyer

Added by CDK Global on October 23, 2014

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ADM Blog Posts

The Top Ten Auto News Stories of the Week: October 18 - 24

Posted by Rebecca Kon on October 24, 2014 at 11:59am 0 Comments

Happy Friday, Car Dealers! We have some great automotive news articles and blogs to share with you this week! Make sure to read them all to stay smart about what’s happening in the auto industry and how you can transform your dealership to keep up in today’s market.

  1. Here’s Why Automakers Are Ahead of the Game in Digital

The best marketing sends a message to the right shopper at the right time. Some automakers like Honda are taking this message to heart and trying out more targeted, direct-response advertising. Find out how it’s working out for them in this article by Adweek!…

Continue

Mobile Search Rank Study Shows It's Good to Be #1

Posted by Mark Frost on October 24, 2014 at 8:55am 0 Comments

If you've spent any time on the marketing side of your dealership, you know how valuable organic search traffic is. But in order to receive a large amount of search traffic, you need to rank for a variety of different keywords, which means having a properly-optimized website, high-quality content, and inbound links from authoritative sites.

Now, on the desktop side, there have been plenty of studies that prove that the #1 organic result on Google receives the brunt of the clicks. As Google users become more familiar with searching for information online, and Google updates its algorithm to provide better overall results, though, the number of people who…

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How Timing Can Affect These 3 Elements on Your Dealership Website

Posted by Lisandra Ramos on October 24, 2014 at 6:00am 0 Comments

“You don't have to swing hard to hit a home run. If you got the timing, it'll go.” - Yogi Berra

Three American League MVP awards, 10 championships, and 15 All-Star Games -- Yogi Berra is arguably one of the best catchers in MLB history and knew a thing or two about the importance of timing.

It got me thinking about today’s post and how lead generation can be the equivalent to your online at-bat. So taking Yogi’s wisdom into consideration, what are some website elements where you have the opportunity to hit a home run if your timing is right?

Lead forms

Getting your online shoppers’ information on a lead form is tricky. Understanding that many of your shoppers are concerned about privacy -- how can you proceed?

I’ll start with a don’t -- don’t put lead forms on your dealership’s…

Continue

Going Beyond All-You-Can-Eat In Loyalty

Posted by Mike Gorun on October 24, 2014 at 5:30am 2 Comments

When consumers think of loyalty programs, they typically think of racking up miles, or frequenting a business in exchange for rewards, perks or freebies.

No matter what business you patronize, there is a good chance that it is offering some sort of loyalty incentive. In fact, many argue that loyalty programs are so prevalent nowadays that they are losing some of the initial qualities that attracted consumers to them back some 45 years ago. Namely, that feeling of being treated special in exchange for the customer’s ongoing business and continued loyalty. Today, some loyalty programs choose not to even offer rewards. Instead they just provide the concept of receiving lower prices. Many grocery store chains have the regular price and then a loyalty…

Continue

Why Customers Leave Without Buying A Car And What To Do About It

Posted by Patrick Kelly on October 23, 2014 at 11:00am 0 Comments

What's the most creative reason you've heard from a customer who is leaving your dealership lot without purchasing?

Sure there are the typical, "have to check with my spouse," and "have to pick up my kids at their soccer game." Then there are the more atypical reasons: "I have a dentist appointment," or "My mother-in-law's in town." If it's one of the latter, warning bells should be ringing. Who would rather go to a dentist appointment or visit with their mother-in-law than buy a car?

 

According to AutoLoop Engage's call center statistics, only three percent of customers who leave without purchasing give the salesperson the real reason. Our agents have connected and engaged with thousands of unsold…

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What Women Want: How to Connect with The Modern Female Car Buyer

Posted by CDK Global on October 23, 2014 at 8:30am 1 Comment



 Marissa Dogeagle Smith, Account Advocate at CDK Digital
by Marissa Dogeagle Smith, Account Advocate at CDK Digital

How well do your website content and staff appeal to the modern female car shopper?

There’s been some great discussion lately about how to win the hearts of autoshoppers, but a woman’s vehicle needs may be prioritized…

Continue

Brand and Dealer Loyalty – a Fine Balance?

Posted by Amy Scott on October 23, 2014 at 6:00am 0 Comments

Think about the last time you visited a business such as McDonald’s, Target, or a 7-11.  Now, think about the store itself – did you select the store because of convenience, or because you were dedicated to a specific location?  Sometimes the answer is both, but more often than not, like most consumers, you are making the choice based on convenience.  Either way, your decision was likely based on the brand or company name and not the individual business or the people that work behind its doors.



Will a customer repeatedly choose your dealership for sales, service or your collision center because of who you are and the people on your team? Does your dealership name stand out in the minds of consumers? Or will they choose…

Continue

There’s Always Time to Do It Right!

Posted by Richard Holland on October 23, 2014 at 5:30am 0 Comments

You don’t have to live in a bustling city to see that people are in a hurry.

Compared to even ten years ago, it seems that everyone is in a rush to get something done fast and with as little inconvenience as possible. The reality is - people have less time, which means they demand more of businesses, including your dealership.

 

In today’s hurried environment, it’s imperative that your staff be on their toes to not just make a good impression, but also perform their best in every opportunity afterwards. With customers making fast decisions, one of their first could be to take their business elsewhere if the level of service is not meeting their expectations. The expectations customers have for businesses to provide stellar…

Continue

Proactive PR & the NFL?

Posted by sara callahan on October 22, 2014 at 6:00am 0 Comments

While I love to be active myself, I certainly could not call myself a big fan of watching and keeping up with sports. It seems, however, that you cannot turn on a television, read a newspaper or use any social media recently without hearing about continuous misdeeds and wrongdoings of NFL players. I’m sure that you’ve seen them as well. So this is not designed to rehash, recap or discuss any of these controversies. Much of the attention and negative PR has been directed towards those players involved, as well as the NFL itself, as can be expected. Due to the ongoing controversy, sponsors have distanced themselves and some have even disassociated themselves with the league. One sponsor, however, seems to be taking a slightly different approach to the controversy… Verizon.

 

Let’s face it.…

Continue

More Traffic or Better Converting Websites? Why Choose?

Posted by Jeffery Sterns on October 21, 2014 at 10:19pm 0 Comments

In our blog post about the two ways dealers can increase leads, I talked about the differences between driving more traffic as a strategy versus improving your websites ability to generate leads from the traffic it's already getting. This is on our blog and obviously I'm going to lean towards our own expertise when posting to my website, but here I'd like to point out the obvious: you don't have to choose one or the other.

Why can't we have both?

When I was a sales manager, I would hear about how this advertising campaign brought in weaker traffic or that campaign brought in too little traffic. We were always searching for the goose that would lay the golden egg - better foot…

Continue

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Yamaha R3 entry-level sportbike gets endorsement from Colin Edwards

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Colin Edwards advertises the Yamaha R3

Yamaha is already known for making some very well-liked sportbikes with models like the R6 and R1. For 2015, it has one more to add with the YZF-R3, and this cycle is the smallest in the family yet. To build some hype for this little motorcycle, Yamaha grabbed former MotoGP and Superbike racer Colin Edwards to make a somewhat humorous, if cheesy, video.

The YZF-R3 is supposed to take the DNA of its bigger brothers and shrink it down to a more petite size. Power is provided by a water-cooled, inline, two-cylinder engine with 320cc of displacement. It does have features like dual overhead cams and fuel injection, though.

With those specs, the R3 is basically meant for beginner riders, but it should be pretty nimble, too. And with prices starting at $4,990 in the US, it's a fairly inexpensive way to get into the hobby. Yamaha thinks it can sell around 6,000 of them in North America for the 2015 model year.

The R3 is supposed to his the US market in March. Check out Edwards' video above, and if you just want to see the motorcycle action, skip about 1:40 into the clip. Scroll down to read both announcements.

Continue reading Yamaha R3 entry-level sportbike gets endorsement from Colin Edwards

Yamaha R3 entry-level sportbike gets endorsement from Colin Edwards originally appeared on Autoblog on Fri, 24 Oct 2014 17:00:00 EST. Please see our terms for use of feeds.

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Google Blog Articles, News and More

Through the Google lens: search trends October 17-23

So what’s the word on the (internet) street these days? Search trends has you covered with the latest news that had everyone talking this past week.

The hard goodbye
This week, searchers paid their respects to legendary clothing designer Oscar de La Renta, who he passed away on Monday at the age of 82. Once called “The Sultan of Suave,” De la Renta was known for evening gowns that regularly graced the red carpets of Hollywood–and the closets of the White House. From Jackie Kennedy to Michelle Obama, de la Renta dressed every First Lady since the 1960s.

Speaking of Washington bigwigs, we also said goodbye to Ben Bradlee, storied editor of The Washington Post. Bradlee is remembered for his courageous journalism; during his tenure as editor of the Post, the outlet published the “Pentagon Papers” and reported on the Watergate Scandal. Always chasing a good story, Bradlee coined the term “mego” (“my eyes glaze over”) for any reporting that bored him—unknowingly foreshadowing Internet-speak.

Is that you Betty Sue?
Back from a long career hiatus, Renee Zellweger stepped back into the spotlight in L.A. and came out with a bang—or shall we say, a new look. People were shocked to see Zellweger… looking a bit different from what they remember. The star’s reemergence caused a spike in searches for her hit movie Bridget Jones’s Diary (that was her, right? ) But Zellweger is taking the stares and comments in stride, stating she’s happy that she looks different because she’s living a happier and more fulfilling life—no shame in your game, Renee–whatever makes you feel complete.

Gone in sixty seconds
If you blinked, you already missed this trend. Toys “R” Us decided to pull a line of Breaking Bad action figures after an online petition asking the store to stop selling the toys received more than 9,000 signatures. So what was all the hoopla about? Susan Schrivjer, the Florida mom who started the petition, felt the dolls–which came with a plastic sack of cash and mock drugs—deviated from the company’s family values. Toys “R” Us agreed and put the figures on an “indefinite sabbatical”–Walter White-style.

Crime and Punishment
It was a week of crime on the trends charts as people were searching for more information about a gunman who shot and killed Cpl. Nathan Cirillo, a soldier of the Canadian army, at Ottawa's National War Memorial. This was the latest assault on a member of the Canadian armed forces in recent times and has stirred debate about extremism in the West.

...As the Black Eyed Peas would say
With the World Series underway, people were ready to scream and shout for their favorite team. Searches for the San Francisco Giants and the Kansas City Royals hit a high as the two teams began their battle for The Commissioner's Trophy. And that’s not the only party going on these days. Diwali, a Hindu holiday also known as the “Festival of Lights,” started this past Tuesday. The celebrations will continue until this Saturday—so you still have time to check out photos of the stunning light displays around the world.

Tip of the week
First there was Angry Birds, then there was Candy Crush, which was swiftly followed by Flappy Bird–it’s kind of hard to stay on top of the latest video game trends. Now when you search for video games on Google, a panel will appear with all the info you need to stay in the know.


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Automotive Marketing News

Ford plans to overhaul Lincoln with $5 billion push, report says

New Ford CEO Mark Fields, with the renewed backing of Executive Chairman Bill Ford and the company's board, has committed the automaker to a multiyear, multibillion-dollar overhaul of Lincoln that includes a significant investment in a new premium...

Toyota's ad agency will join move to Texas

Toyota's Los Angeles-based U.S. advertising agency is following its longtime client to Dallas in a bid to prolong their nearly 40-year relationship.

AutoNation signs on to sponsor college bowl game

AutoNation will become title sponsor of a new college football bowl game that will raise money for breast cancer research.

Edmunds.com pulls anti-haggling ads after dealer complaints

Edmunds.com has pulled a YouTube ad campaign that spoofed price haggling but that dealers found offensive.

Dealers fume over new Edmunds videos that spoof price haggling

New YouTube ads from Edmunds.com have provoked a backlash. Some dealers say the four videos perpetuate stereotypes of dealers as unscrupulous bargainers. Edmunds says the ads are simply spoofs intended to show that customers dislike haggling.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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