Automotive Digital Marketing ProCom

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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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2701 N. Rainbow Blvd.
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Ralph Paglia

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

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Learn More About Digital Marketing... Watch the Video Referenced Below!

Latest ADM Activity - Click "More" at bottom!

Profile IconSandy Mardigian, Chris, Grandon Westlund and 2 more joined Automotive Digital Marketing ProCom
11 hours ago
John Bomarito updated their profile photo
18 hours ago
Cathy Nesbit and Hannah Philpott are now friends
20 hours ago
James A. Ziegler posted a blog post


The Alpha Dawg Discusses Payment Packing Believe it or not, I still hear a lot of managers asking me about how much “Leg” you need to leave in the payment for the F&I Manager. It came to a head last week when a manager messaged me that his General  Sales Manager’ was demanding they leave $30.00 a month “Leg” in the Payment they quoted the consumer for the F&I Department. Regardless of how many years you’ve gotten away with it, if you get caught just once; I assure you it will ruin your…See More
22 hours ago
Tom Gorham commented on Tom Gorham's blog post From the Trenches - Are you ready for a-Commerce and v-Commerce?
"LOL, thank you Tim!  It may be scary for most dealers AND marketers but others will see amazing opportunities.  And yes, it is truly coming... change waits for no one.   Personally, I can't wait!"
Amy Cogar replied to Helen Smith's discussion Does a dealership need a website?
"Websites aren't for dealers, really. They're for buyers. Because of the technology available, everyone who walks in through a dealership's doors has at least three other dealerships that they're looking to buy from, pulled up on…"
Craig Lockerd liked Craig Lockerd's video
Craig Lockerd posted a video

The Recruiter: Episode 4- People Use Google to Find Jobs How to title your help wanted ad so it gets found on the internet. Please use Google in their job search. Use wh...
Timothy Martell liked Tom Gorham's blog post From the Trenches - Are you ready for a-Commerce and v-Commerce?
Timothy Martell commented on Tom Gorham's blog post From the Trenches - Are you ready for a-Commerce and v-Commerce?
"This is a scary thought and probably too big for most dealers to want to even think about getting their head around when the end of the month is still the primary day-to-day focus of most operators. Its coming..."
Mike Esposito posted a blog post

Auto/Mate Ranks Number One on Top Workplaces 2015 Report

Mike Esposito Honored with Special Leadership Award from the Times-UnionFor Immediate ReleaseAlbany, N.Y. – April 27th, 2015 – Auto/Mate Dealership Systems ( announced today that it ranked number one on the…See More
Timothy Martell liked J.D. Rucker's blog post 3 Keys to Knowing if Your Dealership's SEO is Really Doing the Job
Timothy Martell commented on J.D. Rucker's blog post 3 Keys to Knowing if Your Dealership's SEO is Really Doing the Job
"Point 3 for me. Its all about the results. But I'd take it a step further. What is a "significant y-o-y increase?"  In my opinion, you should see a minimum 50% increase in Y-o-Y rolling organic website traffic in order to…"
Amy Cogar and Ralph Paglia are now friends
Amy Cogar posted a status
"Some people have leg day. Today is sales day!"
Cory Mosley posted an event

5 Surefire Strategies to Make More Money Selling Cars at Online

April 30, 2015 from 10pm to 10:30pm
This webinar is only for showroom sales, Internet, and BDC professionals currently working at retail car dealerships.Take the first step towards getting more control of your results and income by attending this free webinar: More
David Ruggles commented on Richard Holland's blog post FCA US Dealers: Service Revenue Just Got A Lot More Important
"Rather than cutting markup one might wonder why they don't just curtail incentives and rebates.  I've been watching this for a few decades and rebates and incentives have been increasing as OEMs shorten markup.  Extended term…"
Cory Mosley's video was featured
Maxamillion Carrigan is now a member of Automotive Digital Marketing ProCom
Ralph Paglia posted a blog post

Great Results in Automotive History

12 Great Events in Automotive History By Boyd Warner As we’re talking about cars and dealers and dealership business software here, I’m keeping that theme going for this quiz, which I’m calling “12 Great Results in Automotive History.” Some readers may have to ponder their answers for a while. Others who’ve been selling or servicing vehicles for a long time may know most of the answers from memory – or from the study of automotive history. There’s no monetary reward for taking the quiz, of…See More

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FCA US Dealers: Service Revenue Just Got A Lot More Important

Posted by Richard Holland on April 24, 2015 at 5:30am 2 Comments

FCA US CEO, Sergio Marchionne, recently announced plans to reduce the profit on new cars sold within the FCA brands by increasing the invoice prices, while keeping the MSRP the same. This will result in less potential profit for its dealers. The move, as reported by Automotive News, is FCA's attempt to increase its profitability. This, of course, will probably not result in standing ovations from dealers. In today’s ultra-competitive world of transparency and Internet shopping, dealers are already fighting the race to the bottom and depend on aftermarket, F&I products and finance reserves, just to seek out a profitable sale.


Sales managers can try tactics such as holding more gross, and not discounting the vehicles as much. But the reality is that…


Is Having Too Many Pictures A Bad Thing? Perhaps

Posted by Brian Cox on April 24, 2015 at 5:00am 0 Comments

It wasn’t too long ago that we saw most dealers’ VDP pages contain only a couple of pictures of a vehicle. As technology improved and made it easier and more efficient for dealers to take and upload more images, best practices quickly raised the standard for image quantity to 40 or more pictures. Now, however, a recent article in Automotive News cites a white paper that suggests that a VDP page that contains more than 9 photos causes “image fatigue” in a consumer. Apparently this results in a drop off in lead volume as consumers get tired of clicking through multiple images to find the information they are seeking – whether that be interior images, exterior images, or…


Mobilegeddon Mobile Friendly Websites

Posted by Jonathan Floyd on April 23, 2015 at 5:30am 0 Comments

How Is Mobilegeddon Going To Change Your Rankings?

The Truth About ‘Mobilegeddon’ and the Impact On Your Website

As with any Google algorithm change, it is our goal to bring to our readers the facts about any impact these updates will have on your website rankings especially for those business owners who depend on local traffic in their perspective city.

Hence, we decided to highlight an article that was recently published on USA Today. At the end we will include our commentary as to how this will affect local businesses and their…


Know Thy Enemy (and then take as much business from them as possible)

Posted by J.D. Rucker on April 22, 2015 at 4:00pm 1 Comment

I'm about to discuss data, which means that many will stop reading right about now. Data is boring. Data is the ugly side of marketing. Data makes my brain hurt sometimes, but I continue to look at it tenaciously for one very simple reason: data helps dealers sell more cars.

Let me be more specific so there's no misunderstanding: proper gathering of data from the right sources parsed into a way where courses of actions can be discerned helps dealers sell more cars. Data by itself is just graphs and numbers. Data applied properly can be utterly enlightening.

With all of the disclaimers out of the way, let's talk about the important data that guides actions. I'll admit up front that I have a horse in this…


Uber Costs vs. Low Mileage Lease

Posted by John Sternal on April 22, 2015 at 6:30am 0 Comments

Assuming you drive just under 10,000 miles per year, does it truly make more sense to Uber everywhere compared with car leasing?

There has been some debate over this recently; Below are some cost comparison breakdowns from national car leasing marketplace,, that show leasing may be better for your wallet.

This example in the link says you…


Twitter Can Be Used For Business Branding?

Posted by Jonathan Floyd on April 20, 2015 at 6:30am 0 Comments

Twitter Can Be Used For Business Branding?

Twitter is a social networking and micro-blogging service that has about 248 million active users as of 2014.  When using this program, people send short messages, better known as “tweets”, which can be read both by followers (or people who also have Twitter accounts) as well as those who are not registered users. Individuals and businesses alike use this to communicate short messages, send images and best of all, use as a promotional tool. The average user spends 170 minutes on twitter daily, with an average number of followers per user of over 200.

The stronger your Twitter presence is, the stronger chances they have of…


Live Chat - If it hurts to listen to your phone ups...

Posted by Big Tom LaPointe on April 18, 2015 at 8:30am 0 Comments

...then handling chats in-house isn't for your store.

There are a bunch of things that can be imperfect when a salesperson or BDC staffer takes a phone call. These include:

  • Bad grammar
  • Giving too much info
  • Not giving enough info
  • Fumbling for words
  • Going WAY off…

Use Landing Page Optimization To Increase First Party Leads Generated for Your Dealership

Posted by Ralph Paglia on April 17, 2015 at 9:30pm 4 Comments

Ten Tips for Lead Generation Landing Pages


Editor’s Note: Repost from SEM professional Jon Miller, VP of Marketing at Marketo. Marketo is a client of TopRank Online Marketing and provides B2B marketing automation software in the form of pay per click management, landing page optimization and integration with

With Jon’s B2B software marketing…


Is It Time To Break The Mold?

Posted by Paul Potratz on April 17, 2015 at 12:17pm 0 Comments

Breaking routines can be difficult but change can yield long term results. On this week's Hard Facts, Samantha explains why pressing the time clock should not always be priority.

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