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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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Ralph Paglia

Arnold Tijerina
Editor, Content Marketing 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing

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ADMPC is the acronym for "Automotive Digital Marketing Professional Community"

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Automotive News Videos

PSA Gets Peugeot Family Blessing to Seek Acquisitions (3/19/19)

Pairing up: PSA gets blessing to seek acquisitions; U.S. partner for Magna Steyr?; Toyota signs with Nvidia; VW-SAIC flap | Marketing exec leaves Nissan N.A. | GM investing in Brazil

New Ads, Higher Production for Ford Expedition (3/19/19)

Ford rolls out new ads as it prepares to boost Expedition output | States probe Hyundai, Kia over reports of vehicle fires | SEC's 'stunning' Tesla find | VW's money-saving EV gambit

Ex-UAW Vice President Charged in Corruption Probe (3/18/19)

Ex-UAW VP Jewell charged in corruption probe | Could Saikawa's signature undermine Ghosn case? | Trump: Start GM-UAW talks now | Porsche store redesign | Bugatti’s not-so-bad breakup

Mercedes to Make Maybach SUV in Alabama (3/18/19)

M-B to make Maybach SUV in Ala. | Trump blasts GM Lordstown closure, suggests Barra sell plant, raps UAW leader | Fisker plans electric SUV | Cadillac's bet on sedans | Lime Mustang

Toyoda: Calling Imports a Security Threat Makes Me 'Sad' (3/15/19)

Calling imports national security threat makes me 'sad,' Toyota CEO says | Ford seeks Germany job cuts; Hackett paid $17.75M | Daimler, BMW platform partners? | Timing Uber, Lyft IPOs

5 Most Popular Automotive Marketing Videos of Past 30 Days

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Most Popular Automotive Marketing Photo of Past 30 Days


by Willow Adams some of the insights from my client's website


by Willow Adams some of the insights from my client's website

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by Martyn Davies

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by Martyn Davies

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by Martyn Davies

MotorTrend Articles and News

General Motors Considers Its Options Following Lyft IPO

As Lyft Inc cruises toward an initial public offering this month, one of the big winners will be General Motors Co, whose stake in the ride-hailing firm could be worth as much as $1.27 billion. GM is not talking about its plans for that investment, and investors polled by Reuters, owning a collective 35.7 million […]

The post General Motors Considers Its Options Following Lyft IPO appeared first on Motortrend.

VW Boss Says There are No Plans to Bring the Beetle Back as an EV

Amid the supercars at the recent Geneva motor show, there was big buzz at the VW stand around a bright green electric dune buggy that we have since learned will go into production in limited volumes in about two years. We snagged some one-on-one time with Herbert Diess, CEO of Volkswagen Group, to talk about […]

The post VW Boss Says There are No Plans to Bring the Beetle Back as an EV appeared first on Motortrend.

Tesla Model 3 Loses its Mid-Range Battery Option

If David Bowie were alive and doing Tesla commercials—and Tesla actually aired commercials—he might be crooning about the ch-ch-ch-changes made to the Model 3 lineup this past weekend: The Mid-Range battery pack option for the Model 3 is gone. The long-awaited Standard, Standard Plus, and Long Range are now the only battery options available on […]

The post Tesla Model 3 Loses its Mid-Range Battery Option appeared first on Motortrend.

After Two Expedition/Navigator Production Increases, Ford Can Finally Advertise

The large traditional utility market is a Tahoe/Suburban/Yukon world, and GM has made up roughly three-quarters of the market for quite some time. But the Ford Expedition’s incursion into this territory (and the Lincoln Navigator’s into Escalade-land) has been significant enough to warrant some innovative rearranging of the furniture and work procedures at the plant […]

The post After Two Expedition/Navigator Production Increases, Ford Can Finally Advertise appeared first on Motortrend.

2019 Chevrolet Silverado 1500 Work Truck First Test

“Why don’t they just make a basic truck anymore?” the rancher asked me. I was in northwestern Arizona on vacation, but it could’ve been anywhere, anytime. It’s a question I’ve answered a hundred times and an example of why I usually don’t mention where I work unless someone specifically asks. It always ends up dominating […]

The post 2019 Chevrolet Silverado 1500 Work Truck First Test appeared first on Motortrend.


Latest ADM Activity - Click "More" at bottom!

Brooke Chaplan posted a blog post

Daily Drivers: How to Find a Commuter Car Superstar

While sitting in traffic, you may think about the many long hours that you spend behind the wheel each week. Commuters may easily spend 10 hours or more getting back…See More
1 hour ago
Crystal Hartwell posted a blog post

Dealership Buy/Sell Market Marked Fifth Consecutive Year of 200+ Transactions in 2018 with Continued Growth Predicted for 2019

  2018 transactions increased 6.9% year over year, including record number of multi-dealership transactions; in spite of auto sales downturn, 2019 acquisition market will be robust, with real estate valuations high and private investors seeing key…See More
5 hours ago
Livina Moris posted a discussion

What is better--written content or animated videos?

Managing a business that is continuously growing and bringing in more and more traffic is not an easy task. The type of content used here plays a vital role in making the website more effective. A business person must be aware of the trending…See More
7 hours ago
Jim Flint posted a video

How to Play Defense on Google Ads

CEO & Founder Local Search Group Jim Flint discusses how dealers can have a good defensive strategy in their pay-per-click campaigns.
7 hours ago
Deepika Singh posted blog posts
9 hours ago
John Sternal posted a blog post

New Infographic Makes Case for Reinsurance Review

Protective Asset Protection, a provider of F&I programs, services, and dealer-owned warranty company programs, announced today it has made available a new educational infographic for automotive dealerships and dealer principals on the effect…See More
Michael Trasatti posted a blog post

DealerBuilt Partners with ParkerGale Capital to Further Company Growth & Innovation

With increased capital & resources DealerBuilt will further improve customer service & accelerate release of in-demand technologies including F&I e-signature platform and ceDMSMason City Iowa, March 18, 2019 --…See More
Bill Wittenmyer posted a video

Witt's Wise Words: Getting the Most Out of Your CRM

CDK Global VP of Sales Bill Wittenmyer shares how dealers can get the most of their CRM investments in this episode of Witt's Wise Words.

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ADM Blog Posts

YOU'RE INVITED to the 2019 Innovative Dealer Summit

Posted by Arnold Tijerina on March 16, 2019 at 4:34pm 0 Comments

I would like to invite everyone to attend the 10th annual Innovative Dealer Summit being held March 26-27th, 2019 in Denver Colorado.


The Innovative Dealer Summit is the definitive management education forum for dealer principals, senior dealer managers and all management. It addresses the most pressing sales, profitability, technology, best practices, social media and other emerging…


AI: The Future of Digital Marketing

Posted by Jeff Giere on March 8, 2019 at 7:00am 0 Comments

In today’s digital world, if you want your audience to hear your message, it’s crucial to stand out among the flood of marketing communications hitting them at every turn. But all too often, marketers use a “one size fits all” mentality, sending messages on a standard interval without taking into…


Adulting 101: What Every New Driver Should Know

Posted by Anica Oaks on March 7, 2019 at 10:09am 0 Comments

The first time a teen sits behind the wheel of a car they may find themselves overwhelmed by the weight of the options to monitor and be aware of. Before taking your first trip in a car or setting out on a lifetime of driving it is important to be aware of some important tips and tricks.

Make Yourself Comfortable behind the…


When it Comes to Technicians, Dealerships May Need a Bigger Boat

Posted by Chris Miller on March 7, 2019 at 7:30am 0 Comments

In my last blog, Technicians are the Key to Dealerships’ Future, I discussed how the race to acquire technicians may just be outweighed by the difficult task of retaining the ones…


Why Branding Is a Vital Investment for a Growing Business

Posted by Brooke Chaplan on March 6, 2019 at 3:23pm 0 Comments

Branding is one of the most important things you can do to build and grow your business. In fact, it’s one of the first things you should do when starting a company. If you already have a business up and running, it’s never too late, but the longer you wait to develop solid branding, the more difficult the transition can be. Here are 3 reasons that branding is a vital investment for growing your…


American vs European Cars: What's the Difference?

Posted by Anica Oaks on March 6, 2019 at 9:39am 0 Comments

Car consumers often equate European models with higher luxury and class than American-made cars. But are European cars really better than cars made in the U.S.? These four factors highlight how American and European cars differ from each other, letting you decide for yourself if the European make is really worth the price for…


2019 Women’s Car Buying Report at Top 7 US Auto Brands

Posted by Anne Fleming on March 6, 2019 at 6:30am 0 Comments

2019 Women’s Car Buying Report at Top 7 US Auto Brands

Women now account for 45% of new car purchases – approaching a tipping point. With this segment responsible for buying 7.74 million new vehicles in 2018, dealers need…


Forbes Lists The Top 100 Billionaires In The World As Of February 2019

Posted by Ralph Paglia on March 6, 2019 at 1:30am 0 Comments



Why Getting Fired from a Company I Founded Changed my Life?

Posted by Todd Smith on March 5, 2019 at 7:00am 0 Comments

Sometimes you just need to get punched in the face to wake up. For too many days in a row, I went to work doing the same thing over and over like Bill Murray in the movie Groundhog Day.


There are two routes to achievement in your…


Fundamental Attribution Error for Car Shopping

Posted by Jim Flint on March 5, 2019 at 6:30am 0 Comments

The Fundamental Attribution Error reminds us that people tend to unduly emphasize internal character, rather than external factors when trying to understand people’s motives. We tend to believe that others do bad things because they are bad people. The oft-overlooked reality is that the…


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What is better--written content or animated videos?

Started by Livina Moris in VIDEO - Multimedia and Video Marketing Related Discussions, including Video SEO, YouTube, Video Email, etc. 7 hours ago. 0 Replies

Managing a business that is continuously growing and bringing in more and more traffic is not an easy task. The type of content used here plays a vital role in making the website more effective. A business person must be aware of the trending content which is both engaging and eye-catching for the audience. In simple words, it matters whether your content has pictures or voice tones or it is based entirely on pictures or videos makes a great difference.Where blogging for written content also…Continue

Tags: designer, animator, videos, animations


Started by Nathani Abhishek in HELP WANTED - Human Resources, Job Postings, Career Management, Recruiting and Hiring, Positions Sought, Pay Plans, Anything Hiring or Career Related. Last reply by ramesh s iyer Mar 5. 3 Replies

We specialize in Bank Guarantee lease and sales, there are two types of bank guarantee which are Direct Bank Guarantee and Indirect Bank Guarantee. Its used as Bid Bond, Payment Guarantees, Letter of Indemnity,Guarantee Securing Credit Line, Advance Payment Guarantees, Performance Bond Guarantee E.T.C. Intermediaries/Consultants/Brokers are welcome to bring their clients and are 100% protected. In complete confidence, we will work together for the benefits of all parties involved.If Interested…Continue

It’s the end of the month and now it’s time to crunch the numbers! How do they look? Did you meet your goals?

Started by Doug Loveridge in Uncategorized or Does Not Fit Into Any Pre-Defined Category Mar 2. 0 Replies

Would selling an additional 30-50 vehicles in 30-45 days have an impact on your bottom line?If you are here, reading this article, you like many others are looking for alternative ways to drive more traffic to your dealership. The days of running TV, Radio, and print advertisements and seeing measurable results are pretty much a thing of the past. How do you truly measure your ROI utilizing those mediums? Today, you need to implement new, innovative media solutions to actually go out and pull…Continue

Main SEO Trends 2019

Started by Kevin Lewis in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices. Last reply by Alexander Gricorne Feb 25. 3 Replies

To drive more traffic to your car dealer website, you need to be aware of all the Google updates and trends because Google is the most popular search engine today. Here is the list of the main SEO Trends 2019 compared to trends of 2017. You can see that even after so many updates, the main trends remained of the same importance.Optimization for Mobile DevicesVoice Search OptimizationDense Content…Continue

Tags: 2019, Trends, Trends, Optimization, SEO

How Do Millennials Buy Cars?

Started by Kevin Lewis in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices. Last reply by Alexander Gricorne Feb 25. 1 Reply

Hello everybody!There hasn't been much activity here recently but I still want to share my thoughts with those who keep looking for improvements. The topic that I want to bring up today is the way young adults think when they want to buy a car. Many dealers make one mistake by approaching every customer the same way. It is similar to trying to unlock different doors with the same key. People are different even within one generation, not to mention the inherent differences of…Continue

Searching for Best VPN for Plex

Started by Jimmie Williams in Uncategorized or Does Not Fit Into Any Pre-Defined Category. Last reply by Alexander Gricorne Feb 25. 1 Reply

Hi, My name is Jimmie Williams and I am looking for a plex vpn through which I can access plex as its ban in my region. kindly helpContinue

Which e-commerce platform should I join?

Started by Camden Jones in Uncategorized or Does Not Fit Into Any Pre-Defined Category. Last reply by Alexander Gricorne Feb 25. 3 Replies

Hi. I'm a newbie in e-commerce. I want to try to open an online store, but I don't know what to begin. I search and find out some platforms. Big ones are  Shopify, WooCommerce, and BigCommerce. Which should I choose to start? Is there anyone selling on these platforms? Please help!Continue

Learning resources and content for animation creation

Started by Amanda Meeks in Uncategorized or Does Not Fit Into Any Pre-Defined Category. Last reply by Rob Feb 24. 1 Reply

I have just graduated from high school and I have decided to opt for freelance work before I go to college. I think the most profitable freelance work would be to provide animation services. Of course, the services would not be up to the level of a top notch video animation company but I want it to be somewhat close to it. The domain of the animation industry is huge and I might be able to turn it into a stable career over…Continue

Most Popular Automotive Marketing Posts of the Past Month 

Google Adsense Digital Advertising Example

Automotive Marketing and Advertising Articles by AutoBlog

ADM Events Posted for Automotive Marketing and Sales Professionals

Sample Assignment Initiates Finance Assignment Help in Australia at Cheapest Rates

Recently, Sample Assignment has announced to initiate its finance assignment help in Australia for university’s students. Sample Assignment is going to be closer to university scholars with its service.

Since 2009, it has been a great journey for Sample Assignment firm. Its branches are already available in countries like USA, UK, Canada, South Africa, United Arab Emirates etc. Now, they have announced that the finance accounting assignment help is going…

Time:March 13, 2019 at 6pm to August 13, 2019 at 7pm
Location:3 Beech Pl, Hallam VIC 3803
Street:3 Beech Pl, Hallam VIC 3803
City/Town:3 Beech Pl, Hallam VIC 3803
Website or Map:https://www.sampleassignment.…
Phone:+61 426 269 706
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Get Economics Assignment Help In Australia at Different Discount Offers

“Students of Australian universities will be happy with the announcement that Sample Assignment is offering online assignment help at different discount offers. This offer is valid only for the limited period”.

Students must understand the importance of assignment in their academic years. These assignments play an important role in increasing overall academic grades. Thus, it becomes important to write assignments as per the need and requirement of the…

Time:February 21, 2019 at 6pm to February 21, 2020 at 7pm
Location:adelaide, Australia
Website or Map:https://www.sampleassignment.…
Phone:+61 426 269 706
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Buying A Used Car: Your Complete Guide

Purchasing a used car from a dealer or a private individual can sometimes be a hectic task. The following are tips and advice on how you can acquire a second-hand car of your dreams. This comprehensive used car-buying guide is to guide you in the stressful task, of buying used car from both thee dealers and private individuals.

When purchasing used cars Colorado springs, always scout for those cars that…

Time:February 20, 2019 to January 20, 2020
Website or Map:https://www.springsautosearch…
Export to Outlook or iCal (.ics)

Automotive Industry Related Business Events, Conferences, Activities

Here is one of the most complete listings of annual and special automotive, business, marketing, Internet, Technology, and related industry events, conferences, shows, expos, seminars, webinars, and company activities.

AIN Media seeks to find, position, and post every possible event that may impact, influence, and/or affect not only automotive industry companies, associations, and organizations but business, industry, and institutional…

Time:September 23, 2018 to April 30, 2019
Location:Conference Centers
Street:7710 Lake Mead Blvd.
City/Town:Las Vegas
Website or Map:…
Phone:310 265-2225
Export to Outlook or iCal (.ics)

Automotive Events Summary Through October 2018

Upcoming Automotive Events and Conferences
This listing of events is designed to be a resource for car dealers, OEM's, auto industry professionals and suppliers.

June 2018

June 3-5: Digital Marketing Strategies Conference – Napa, CA [LINK]

June 7: Wards Intelligence Outlook Conference – Birmingham, MI […

Time:June 4, 2018 at 6pm to May 31, 2019 at 7pm
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Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

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Top Automotive Marketing Forum Discussions

1. Main SEO Trends 2019

Posted by Kevin Lewis on January 24, 2019


Posted by Nathani Abhishek on September 21, 2016

3. Searching for Best VPN for Plex

Posted by Jimmie Williams on November 19, 2018

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ADM Notes

ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Blog Post Featured

Created by Ralph Paglia Jan 16, 2009 at 10:24am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Profile Featured

Created by Ralph Paglia Jan 16, 2009 at 10:18am. Last updated by Ralph Paglia May 10, 2010.

Automotive Marketing News

Ford launches Expedition ads ahead of production boost

Ford hopes to capitalize on strong demand for its largest SUV with new ads showcasing its comfort and capability.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

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