Automotive Digital Marketing

Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

Professional Community

AutoDigitalMarketing@Gmail.com

4645 Minorca Way
Buena Park, CA 90621

505-301-6369

Ralph Paglia
Editor-in-Chief

Arnold Tijerina
Editor, Content Marketing 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Latest ADM Activity - Click "More" at bottom!

Thomas Lee shared their blog post on Facebook
13 hours ago
Thomas Lee posted a blog post

What you need to know about motor oil quality

Your engine’s oil is critical to ensuring your vehicle runs smoothly and that parts don’t wear because of extra friction. Understanding that, it follows that it is important to understand the differences in oil, and how these might impact your vehicle, the signs that you have a problem, and how serious that problem might be.Pay attention to when an oil change is dueWhether you work with a regular mechanic or have your oil changed at one of the quick service depots that specializes in them, each…See More
14 hours ago
Lizzie Weakley posted a blog post

Reviving the Classic: 5 Ways to Make Your Car Feel Good as New

If you drive an older vehicle, you can spruce up your ride so that it looks and feels brand-new again. Even a few simple improvements can make a difference and help you become more confident while on the road. Following these five easy tips will make your old car seem as good as new. Apply…See More
17 hours ago
Scot Eisenfelder posted a blog post

Is Facebook Marketing Still a Valuable Strategy? Absolutely.

Recently Facebook announced that it will stop using data from third-party data aggregators to supplement its own data that it uses for ad targeting. What does this mean for car dealers? Until this announcement, Facebook collected data from three sources which it used to accurately target its users with ads. These…See More
19 hours ago
Black Book posted a blog post

BLACK BOOK MARCH DEPRECIATION REPORT SHOWS A CONTINUATION OF STRONG RETENTION FOR SEVERAL SMALLER CAR SEGMENTS

According to Black Book® data, the average price of a used vehicle for model years 2012-2016 depreciated in value by -0.4%, an improvement from February’s level of -1.1% due to a continued stronger-than-expected spring selling season. Cars increased in value by +0.6%, while trucks decreased -1.1%. All vehicles are averaging a 12-month change of -15.0%.For the second-straight month, Sub-Compact Luxury CUVs showed the largest depreciation in March at -2.6% (February showed -2.8%). Vehicles in…See More
19 hours ago
Anne Fleming posted a blog post

6 Contact Strategies that Pay Dividends with Women

Men and women communicate in different ways and have different expectations when buying a car. Therefore, it’s critical to incorporate different contact strategies into your communication methods with your women customers.1. Know the difference between talking and communicating. There’s a big difference between talking to and communicating with women. Communication builds trust, and trust matters to women. In fact, trust ranks as the #1 reason women choose their dealer. Giving a standard sales…See More
19 hours ago
CPI Results posted videos
21 hours ago
Derek Crowden posted a blog post

What You Should Know About Hiring a Traffic Lawyer for Your Ticket

If you have recently been pulled over and received a traffic citation, it is important that you at least consider hiring a lawyer to help you fight it. There are all kinds of circumstances in which hiring a traffic lawyer can be a good idea, and you will need to know what they are. These professionals could help your situation in a number of ways.Reducing the AmountOne reason to hire a traffic lawyer in Chicago for your ticket is that you…See More
yesterday

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ADM Blog Posts

Yield Management: What We Can Learn From Airlines

Posted by Scot Eisenfelder on April 11, 2018 at 6:30am 0 Comments

If you have flown recently there are two inescapable and related facts: (1) nearly every seat is full and (2) nearly every seat is priced differently.

This is because airlines realize that planes taking off with empty seats represents lost revenue that will never come back.…

Continue

Instagram: Highest Ranking Quotes, Keywords and Hashtags

Posted by Ralph Paglia on April 14, 2018 at 10:00am 0 Comments

The Most Instagrammed Quotes And Popular Hashtags

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Scroll through Instagram's epic landscapes, laughing babies, delicious food, and adorable animals for a few…

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Truck Dudes: 5 Cool Toys Every Man Needs for His Truck

Posted by Lizzie Weakley on April 13, 2018 at 3:56pm 0 Comments

You may have a truck lover in your life or be one yourself. There are lots of cool toys that can be deemed essential for your truck. Some of more useful than others. Here are some things that every man needs for his truck.

 

All Season Floor Mats

Floor…

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Ally Financial and Scott Painter's Fair Form Strategic Alliance

Posted by Ralph Paglia on April 11, 2018 at 1:30pm 0 Comments

Ally and Fair Announce Strategic Alliance

Detroit-based Ally Financial Inc. has announced a new agreement with Fair, the digital used-vehicle

retailer helmed by…
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Sales Targets or Customer Satisfaction: What's More Important?

Posted by CPI Results on April 11, 2018 at 1:30am 0 Comments

Look around the Internet – Google, BING, and online forums – and you’ll find a similar question everywhere ...

“How much does an automotive salesperson earn per deal?” Answers vary from a set salary to $50 to $1,000 or more per deal.…

Continue

Tips: How to Write a Good Persuasive Speech

Posted by SashaC apable on April 11, 2018 at 12:07am 0 Comments

Persuasive speech writing is a complicated assignment, because its aim is to convince the audience in the truthfulness of the speaker’s ideas. It is obvious that making a speech is a time and energy consuming job which requires patience, knowledge and creativity. There are many requirements, rules and…

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Crash-Ready: The 5 Safest Car Models in 2018

Posted by Dixie Somers on April 10, 2018 at 12:28pm 0 Comments

No matter how careful of a driver you try to be, an accident can happen at any time. That is why safety ratings should be one of your biggest concerns when searching for a new car. Here is a closer look at a few 2018 models that will keep you and your loved ones safe while out on…

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Your Customers Demand Their Privacy

Posted by CPI Results on April 10, 2018 at 11:00am 0 Comments

People are constantly asked to give their information online.

A contact form here, a subscription there. In today’s internet age, people are getting more cautious about giving out their…

Continue

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Dealers Do Not Need To Buy All New Technology To Go High-Tech, Just Make a Few Tweaks!

Started by Ralph Paglia in DEALERSHIP MANAGEMENT, MONITORING and REPORTS - Achievements, Milestones, Sales Team and Organizational Leadership Topics, awards or achievements you and your team have earned Apr 4. 0 Replies

Vehicles have advanced by leaps and bounds. New vehicles have smartphone integration with Apple CarPlay and Android Auto, available Wi-Fi hotspots, and some of the most amazing and massive capacitive touchscreens in the dash. Despite in-vehicle tech advances, there’s an accepted theory that the automotive industry is…Continue

Tags: Just, Tweaks, Go High-Tech, Technology, Buy

"Ralph Recommends..." Newsletter Announcement

Started by Ralph Paglia in AUTO INDUSTRY NEWS - Discussions about Auto Industry, including dealerships, car companies and government, but not about suppliers (see cetegory). Last reply by Ralph Paglia Mar 31. 5 Replies

Having been the Editor-In-Chief and managed the ADM Professional Community for over ten years now, it seems that every technology development, software and application being sold to car dealers, along with various service provider programs and just about anything somebody conceives of that they would like to sell…Continue

Tags: Announcement, Newsletter, Ralph Recommends...

NADA Booth 3529C: MarketPrice+ From JD Power Enables More Used Car Profits

Started by Ralph Paglia in CONFERENCES, SEMINARS, EVENTS - Gatherings, Trade-Shows, Speakers, Offsite Training, etc. - Anything you go to outside the dealership to get information and contacts Mar 21. 0 Replies

NADA tidbit for attendees: The only formula you need to maximize your used vehicle profits... It may seem crazy to some, but JD Power thinks using actual retail sales performance from your market (MarketPrice+) helps car dealers make better decisions. Unlike other sources, MarketPrice+ gives you the ability to see what is profitable in your market, what turns…Continue

Tags: 3529C, JD Power, PowerDealer, Used Cars, Profits

How Do You Reach Your Targeted Audience on Facebook?

Started by Ralph Paglia in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC) Mar 12. 0 Replies

➡️ Reach the right audience on FacebookWritten by Ali Salman, Online marketing expert, consultant, speakerLookalike audiences allow you to build new…Continue

Tags: Facebook, Lookalike, on, audience, the

Richie Bello Specializes In Developing The Best Car Peeps

Started by Ralph Paglia in HELP WANTED - Human Resources, Job Postings, Career Management, Recruiting and Hiring, Positions Sought, Pay Plans, Anything Hiring or Career Related Mar 8. 0 Replies

Get Trained Sale Staff and Service Professionals NowCall RichieCall 212-381-6118 for free trialRichie Bello West provides training On-Demand for dealerships. Richie Bello West provides online Training System run by veterans. It offers Richie Bello’s most extensive sales training curriculum on the web today. With over 30…Continue

Tags: Best, Car, Peeps, The, Developing

Automotive Digest Calendar of Events for Q2, 2018

Started by Ralph Paglia in CONFERENCES, SEMINARS, EVENTS - Gatherings, Trade-Shows, Speakers, Offsite Training, etc. - Anything you go to outside the dealership to get information and contacts Mar 6. 0 Replies

Second Quarter of 2018 Calendar of Automotive Events from the Team at AutomotiveDigest.com and their calendar of events:Automotive Industry and Related Business Events, Conferences, and ActivitiesHere is one of the most complete listings of annual and special automotive, business, marketing, Internet, Technology, and related industry events, conferences, shows, expos, seminars, webinars, and company activities.AIN Media seeks to find, position, and post every possible event that may impact,…Continue

Tags: for, Q2, 2018, Events, of

Automotive Digest Calendar of Events for Q1, 2018

Started by Ralph Paglia in CONFERENCES, SEMINARS, EVENTS - Gatherings, Trade-Shows, Speakers, Offsite Training, etc. - Anything you go to outside the dealership to get information and contacts Mar 6. 0 Replies

First Quarter of 2018 Calendar of Automotive Events from the Team at AutomotiveDigest.com and their calendar of events:Automotive Industry and Related Business Events, Conferences, and ActivitiesHere is one of the most complete listings of annual and special automotive, business, marketing, Internet, Technology, and related industry events, conferences, shows, expos, seminars, webinars, and company activities.AIN Media seeks to find, position, and post every possible event that may impact,…Continue

Tags: for, Q1, 2018, Events, of

Unique Digital/SEO Marketing Solutions?

Started by Jacob Griffin in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC). Last reply by Colin Forrest Mar 4. 5 Replies

Does anyone have any standout Digital/SEO Marketing Solutions that have worked well and have stood out amongst their competition? Continue

Tags: Cadillac, Luxury, Dealer, Optimization, SEO

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ADM Notes

ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Blog Post Featured

Created by Ralph Paglia Jan 16, 2009 at 10:24am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Profile Featured

Created by Ralph Paglia Jan 16, 2009 at 10:18am. Last updated by Ralph Paglia May 10, 2010.

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J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

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