Automotive Digital Marketing Professional Community

ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers

Loading... Be Patient!

Automotive Marketing Professional Community Serves Car Dealers

Benefits of ADM Professional Community Membership:

  • Access to exclusive content
  • Post your own content
  • Start an ADM Group, control who becomes a member
  • Comment on articles, videos, charts and forum posts
  • Access to Special Pages
  • Receive notifications on your favorite topics
  • Network with peers and use their content
  • Participation in contests and see survey results
  • Make requests to ADM Editors, Professionals and Industry Thought Leaders
  • Personal Assistance from ADM Community Leaders
  • Membership is FREE until December 31st!

Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

Professional Community

AutoDigitalMarketing@Gmail.com

2701 N. Rainbow Blvd.
Unit 2202
Las Vegas, NV 89108
505-301-6369

Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, General Manager's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO


Automotive Marketing Professional Sponsors

ADM is Proud to be Dealer Marketing Magazine's Social Media Partner!

Automotive News Videos

GM Overhauls Engineering (4/22/14)

Company splitting operation, hiring more investigators as it tries to 'connect the dots' in safety; MPG goof hurting Ford C-Max.

Rechtin Reviews the Honda Fit

Subcompact cars are small. Small in size. And small in sales, with only about 650,000 units sold in the U.S. last year. But the segment is growing, and so are the demands for quality features from its consumers. The latest entry is the Honda Fit.

Rechtin and Beene Tour the NY Auto Show

Automotive News reporters Mark Rechtin and Ryan Beene take a look at some of the standout vehicles from the 2014 New York auto show.

GM Again Seeks Legal Shield (4/22/14)

Amid recall crisis, automaker invokes 'old' versus 'new" GM; Ford dealer Don Chalmers dies at 65; Lexus China strategy.

Report: Fields Next Ford CEO (4/21/14)

News may come next week, sources say; UAW drops vote challenge, turns to D.C.; buy a Scion, rent a Tacoma; flash vs. crash.

Support ADM Community Sponsors by checking out their Products and Service Offerings

Top 5 Most Popular Automotive Marketing Photos of Past Month

LotVantage Post-to-Craigslist

by Ralph Paglia http://motors.lotvantage.com/marketing/april2014-Craigslist.php

Dealer Super Hero Graphic

by Derek Box Notice it looks a lot like Shaun Raines, wink wink.

Adlab

by Robert Anderson Adlab provides companies and agencies with innovative digital media buying and management solutions. We Are Programmatic, Data-Driven, Intelligent Digital Advertising

 

Learn More About Digital Marketing... Watch the Video Referenced Below!

Latest ADM Activity - Click "More" at bottom!

Tyson Madliger liked Anne Fleming's blog post Apple’s Recent Announcement Of CarPlay Means Big Changes For Drivers
1 hour ago
Tyson Madliger liked Brian Pasch's blog post Document Twitter Promoted Post Campaigns in Google Analytics For ROI Tracking
2 hours ago
Tyson Madliger liked J.D. Rucker's blog post Is a PPC Service Really Worth 20%? The Math Doesn't Add Up.
2 hours ago
MANNY LUNA posted a status
"Do’s and Don’ts for Your Website http://webmag.co/dos-donts-website/"
3 hours ago
Cobalt posted a blog post

Discover the Effect of Google's Knowledge Graph on Your SEO

by Ben Brockhaus-Hall, Cobalt SEO SpecialistGoogle has gotten smarter. Just this past September, they surprised everyone with a complete algorithm overhaul, called Hummingbird. Essentially, it changed the way Google…See More
8 hours ago
Edward Niu is now friends with Mike Elliott and Ralph Paglia
8 hours ago
Brian Pasch and Jeff Larsen are now friends
8 hours ago
Brian Pasch's blog post was featured
9 hours ago
Brian Pasch posted blog posts
9 hours ago
TERRY GIBSON shared J.D. Rucker's discussion on Facebook
9 hours ago
TERRY GIBSON liked J.D. Rucker's discussion Last Call for Chat Provider Recommendations
9 hours ago
David Lytle replied to Helen Smith's discussion Does a dealership need a website?
"The question should be... Do I have an effective website? That is really what your posing here. An ineffective website will YES bring in traffic. But if your site is not effective you will not generate quality leads. Yes TV brought in customers…"
11 hours ago
Tom Azbill updated their profile
12 hours ago
Mike Gorun's blog post was featured

What Is Anticipatory Customer Service?

A fascinating article in Forbes shared a concept that is increasingly winning over customers. In the article, the author described what he termed “anticipatory customer service” as “a…See More
12 hours ago
Eliana Raggio's 3 events were featured
12 hours ago
Ralph Paglia might attend Eliana Raggio's event
Thumbnail

FREE Webinar: Why Your Dealership’s Next Website MUST be Responsive at http://www.dealeron.com/webinar/events/why-your-dealerships-next-website-must-be-responsive/

April 30, 2014 from 12pm to 1pm
In 2014, more than 50% of all traffic to your dealership’s website is from a mobile device, so a mobile-optimized website is critical for you dealership’s digital presence.Google has officially endorsed Responsive Website Design as the standard for handling mobile and desktop traffic because it’s better for SEO, improves customer experience (and conversion), and makes your site easier for Google to crawl and correctly index.  However, there is a lot of confusion in the automotive space about…See More
12 hours ago
Paul Potratz posted a blog post

Why Work Harder For Less?

Why Work Harder For Less?On this week's Think Tank Tuesday:  ✓ Learn how to identify your clients  ✓ Find out what you need to be spending time on  ✓ Determine key mistakes in your sales processSee More
13 hours ago
John Sternal posted a blog post

Car Lease Credit Approvals Increase In March

Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during the month of March were at 69.6%, up from last month’s yearly low of 66.7%. The 69.6% approvals mark is also the level of the last three months, indicating a credit approvals landscape that continues to hover near the “healthy” mark of 70%.The credit approvals rate over the last twelve months stands at 71.7%. Prior to March, the approvals rate had continuously dropped from early fall of 2013 when…See More
14 hours ago
Profile IconChristian Odadzin and stephen shane joined Automotive Digital Marketing Professional Community
15 hours ago
James A. Ziegler commented on James A. Ziegler's event Sales Management Super Conference
" HOW TO GET YOUR SALES PEOPLE TO SELL 30 CARS A MONTH... WOW! "
16 hours ago

Automotive Marketing Community Photos

Loading…
  • Add Photos to ADM
  • View All

ADM Forum

ADM Blog Posts

AutoNation Gains Confidence To Become Their Own Lead Generation Provider

Posted by Brian Pasch on April 22, 2014 at 3:30pm 0 Comments

autonation-build-buy

By Brian Pasch

This week, Automotive News posted a story, written by David Barkholz and Amy Wilson, covering AutoNation's decision to reduce their dependance on third party classified websites and lead providers.

This is an interesting public statement since AutoNation had previously owned AutoUSA for a number a years, which generated exclusive 3rd party leads for their dealer network. Excess leads generated by AutoUSA were sold on the…

Continue

What Is Anticipatory Customer Service?

Posted by Mike Gorun on April 22, 2014 at 6:06am 0 Comments

A fascinating article in Forbes shared a concept that is increasingly winning over customers. In the article, the author described what he termed “anticipatory customer service” as “a customer experience that manages to serve even the unexpressed wishes and needs of your customers through the use of technology and automation.”

 

People are busy. A gesture such as an emailed service reminder that a customer can view when they have time in their hectic schedule, is certainly appreciated by many. However, Anticipatory Customer Service takes this to another level. Depending on the circumstances and the customer preferences, not only would you…

Continue

Processes Save Lives

Posted by Leonard Buchholz on April 21, 2014 at 8:13am 0 Comments

Processes save lives. It’s true. It is especially true when you are lying in a hospital bed with a doctor and a nurse talking to you about how their processes will save your life…which was where I found myself in the not too distant past.

Saving a customer's life begins with processes.
Saving a customer's life begins with processes.

Actually, I found it rather odd that I was being talked to about processes. Usually, I was the one explaining why a process, when properly implemented, would save a customer’s life. (Not to mention the dealership’s life.)

So, there I lay. “We are going to check your vitals every 2 hours until you have made some progress.” That seemed reasonable to me. I might have needed a little extra monitoring to get well. It made total sense.

In our business,…

Continue

"Total Likes" for Posts Now Showing Under Facebook Page Notifications

Posted by Erin Ryan on April 21, 2014 at 7:03am 0 Comments

Facebook

Facebook is always evolving. As it’s being developed (by hundreds of developers across the world), not every change is publicly announced. Instead, most changes simply abruptly appear on Facebook.

One of the most recent changes that may have gone unnoticed is the newly added “total likes” for posts, now displayed under the notifications tab.

Facebook Page owners have become accustomed to scrolling through their managed pages to see how well shared posts have done for the day. This can particularly become time consuming for multiple page owners and marketers.

Facebook is now making it easier to see post interactions by adding the “total likes” of each post to the top of the page under “notifications,”  a spot many Facebook page owners check first when visiting their page.

Now, you will…

Continue

Gorgeous Photos versus Real Photos on Social Media Ads

Posted by J.D. Rucker on April 20, 2014 at 1:59am 10 Comments

Science rules in digital marketing.

Social media is a place of vanity. Those of us who use social media often get to see flattering images of just about everything - people, places, food, cars, whatever. Have you ever seen a picture of a friend posted as their new profile picture and thought, "Wow, that's a good picture of them."

One might believe that the same holds true for automotive ads. On websites, it has been widely accepted that real pictures of inventory work better than stock photos, but on social media we have access to the gorgeous pictures that are supplied by the OEMs. Will pretty advertising pictures outperform pictures of live inventory on ads that are sending traffic to the vehicle details pages and search results pages?

We have done a ton of A/B testing…

Continue

The Massachusetts State Automobile Dealers Association (MSADA) is Partnering with the Internet Sales 20 Group 6 - September 22-24, 2014 - Boston, MA

Posted by Sean V. Bradley on April 19, 2014 at 10:12pm 0 Comments



http://www.facebook.com/internetsales20group

http://www.internetsales20group.com 856-546-2440

The Massachusetts State Automobile Dealers Association (MSADA) is Partnering with the Internet Sales 20 Group 6 - September 22-24, 2014 - Boston,…

Continue

Dealer Service and Loyalty Boost Highlights Importance of Customer Experience

Posted by Richard Holland on April 17, 2014 at 6:30am 1 Comment

The recently released J.D. Power 2014 U.S. Customer Service Index Study produced some interesting, and very promising, results.

The report concluded that customer satisfaction with dealer service has increased across the board with overall CSI increasing from an average score of 846 to 855 in luxury brands, and from 789 to 797 in mass-market brands.

The study noted some especially impactful trends when it came to customers that have complimentary or prepaid maintenance programs.

In mass-market brands, where complimentary maintenance programs are less common, the study found that buyers of…

Continue

Top 15 Questions To Ask Your Next Boss Before You Become Their Digital Marketing Manager

Posted by Brian Pasch on April 16, 2014 at 8:30am 16 Comments

By Brian Pasch

The responsibilities of an Automotive Digital Marketing Manager will vary from dealership to dealership. Regardless of the size of your company you work for, your future employer must outline the responsibilities of your job so that a clear job description is created.

Without a clear job description, it will be difficult for you to actively participate in your annual performance review.

If a detailed job description is not presented, offer to create one based on the questions provided below.

15 Questions To Ask Before Accepting The…

Continue

Want the REAL Reasons Women Buy from their Salesperson?

Posted by Anne Fleming on April 16, 2014 at 7:00am 15 Comments

Welcome to Women’s Wednesday!

Dealers who “get it” know that the key distinction in optimizing sales to women is having exceptional sales advisors who offer exceptional service. But what does that really look like?

Women tell us directly through our car dealer review platform what works for them when interacting with a sales agent.  Below are their top 5 reasons for buying a car from them: 

  1. Trust  52.3%
  2. Being Respectful  52.1%
  3. Likeable  47.8%
  4. Knowledgeable…
Continue

Top 5 Best Practices when posting to eBay classifieds

Posted by Jason Turner on April 15, 2014 at 1:30pm 0 Comments

Top 5 Best Practices on eBay Classifieds

With any new product and marketplace there’s a learning curve and we’ve recently gained more knowledge about what it takes to manage the “art” of posting to eBay classifieds. We want to share the Top 5 Best Practices we’ve learned over the last few weeks with you:

1.)  New eBay accounts require some “Seasoning” similar to the historical craigslist landscape.

      a.)  It’s best to start posting with 5 ads a day and work up to 25 or you may risk burning

            your account.



2.)  Dealers with similar inventory need to ensure there is a sufficient vehicle description with enough unique content to differentiate each ad from anther. We’ve found some issues with dealers who have very similar inventory and unfortunately, our system can’t always trick eBay into thinking the ads are unique so they may…

Continue

Automotive Marketing and Car Dealer News from AutoBlog

VW planning to push Hyundai for World Cup eyeballs

Filed under: , , , ,

2015 Volkswagen GTI, front three-quarter view

Adidas was an official sponsor of the 2010 World Cup in South Africa, but the German sportswear company got drowned out of early advertising buzz by Nike, which wasn't a World Cup sponsor. The American company's Write the Future ad put it at the top of Nielsen's study of online buzz, ahead of Adidas. The same thing happened to official World Cup sponsor Budweiser when it got drummed out of the top ten in Nielsen's buzz ratings, while Danish brewer Carlsberg - not a Cup sponsor - ranked sixth.

Volkswagen hopes to score the same goal on Hyundai during this year's World Cup in Brazil. Hyundai and Kia have been official sponsors of the global soccer federation FIFA since 2002 and are official sponsors of the World Cup through 2022. VW has "a major ad buy" planned to run on ABC, ESPN and Univision as well as digital and social media channels during the competition, which begins June 12, to promote the GTI. VW of America's VP of marketing said the Cup's attraction to young males and Hispanics makes it the perfect place to promote the hot hatch.

The sparring between Hyundai and VW has already begun. Volkswagen's Gol compact, named for the Portuguese word for a soccer goal, has been the best selling car in Brazil for 27 years, and the German company sponsors the national soccer team. When Hyundai Brazil began a promotional campaign promising to extend its five-year warranty for six if the Brazilians won a sixth world cup, Volkswagen of Brazil complained to the soccer federation, which asked Hyundai to pull the campaign. As of this writing, that hasn't happened, so we expect it'll be boots on, gloves off, on and off the pitch this summer.

VW planning to push Hyundai for World Cup eyeballs originally appeared on Autoblog on Tue, 22 Apr 2014 08:29:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Google Blog Articles, News and More

Ok Glass… Let’s celebrate Earth Day

Part of honoring Earth Day is celebrating the people who dedicate their lives to protecting our planet’s most vulnerable species. You’ll find one of those people in the tall grasslands of Nepal’s Chitwan National Park, where Sabita Malla, a senior research officer at World Wildlife Fund (WWF), is hard at work protecting rhinos and Bengal tigers from poaching. She spends her days collecting data about wildlife in order to track the animals, assess threats, and provide support where needed. Now, she’s getting help from something a bit unexpected: Google Glass.

Last year, WWF started exploring how smart eyewear could help further its conservation mission in the Arctic and the Amazon as part of the Giving through Glass Explorer program. Now they’ve brought it to Nepal to see how it could help monitor wild rhinos. Take a peek:

Rhino monitoring can be a slow process, especially in habitats with tricky terrain, but data collection is crucial for making the right conservation decisions. Most parts of Chitwan National Park are inaccessible to vehicles, so Sabita and her team ride in on elephants, and have been collecting health and habitat data using pencil and paper.

Now custom-built Glassware (the Glass version of apps) called Field Notes can help Sabita do her work hands-free instead of gathering data in a notebook. That’s helpful for both accuracy and safety when you’re on an elephant. Using voice commands, Sabita and other researchers can take photos and videos, and map a rhino’s location, size, weight, and other notable characteristics. The notes collected can also be automatically uploaded to a shared doc back at the office, making it easier to collaborate with other researchers, and potentially a lot faster than typing up handwritten notes.

This is just one example of a nonprofit exploring how Glass can make their critical work easier. Today, we’re looking for more ideas from you.

If you work at a nonprofit and have an idea for how to make more of a difference with Glass, share your ideas at g.co/givingthroughglass by 11:59 PDT on May 20, 2014. Five U.S.-based nonprofits will get a Glass device, a trip to a Google office for training, a $25,000 grant, and help from Google developers to make your Glass project a reality.

To learn more about Google.org's ongoing collaboration with World Wildlife Fund, visit this site.

ADM Community Visitor Activity for Current 30 Day Period

Automotive Thought Leader Journal

Listings

 
 
 

Social Network for Car Dealers, Automotive Marketing, Advertising and Sales Management Professionals sharing Internet strategies and tactics

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

ADM Events

April 2014
SMTWTFS
12345
6789101112
13141516171819
20212223242526
27282930
       

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Internet Sales Manager Resources and Blogroll

ADM Professional Community Blogroll:
1. Social Media Optimization 

3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

7. Toyota Community

8. Kia Community 

9. Toyota Social Media

10. Social Media Marketing 

11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
---------------------
Get listed on this Blogroll; send your blog title text and your blog's associated URL. Include a link to your site's page showing the ADM title text: "Automotive Digital Marketing" linked to: http://www.automotivedigitalmarketing.com to Ralph Paglia via ADM.

Follow ADM on Twitter

ADM Notes

ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Blog Post Featured

Created by Ralph Paglia Jan 16, 2009 at 10:24am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Profile Featured

Created by Ralph Paglia Jan 16, 2009 at 10:18am. Last updated by Ralph Paglia May 10, 2010.

Edmunds AutoObserver

Auto Safety Coverage Moves to Edmunds.com

Thank you for your interest in Edmunds.com's coverage and analysis of automotive safety. AutoObserver.com is being integrated into a new area of Edmunds.com. Car safety information now can be found at http://www.edmunds.com/car-safety/. To stay connected via social media as...

Car Technology News Moves to Edmunds.com

Thank you for your interest in Edmunds.com's coverage and analysis of automotive technology. AutoObserver.com is being integrated into a new area of Edmunds.com. Coverage of car technology now can be found at http://www.edmunds.com/car-technology/. To stay connected via social media...

Automotive Green Coverage Moves to Edmunds.com

Thank you for your interest in Edmunds.com's coverage and analysis of green issues related to the auto industry. AutoObserver.com is being integrated into a new area of Edmunds.com. Green coverage now can be found at http://www.edmunds.com/fuel-economy/. To stay connected...

Automaker News Moves to Edmunds.com

Thank you for your interest in Edmunds.com's coverage and analysis of carmakers. AutoObserver.com is being integrated into a new area of Edmunds.com. Coverage of carmakers now can be found at http://www.edmunds.com/industry-center/. To stay connected via social media as well,...

Auto Industry Commentary Moves to Edmunds.com

Thank you for your interest in Edmunds.com's commentary on the automotive industry. AutoObserver.com is being integrated into a new area of Edmunds.com. Commentary now can be found at http://www.edmunds.com/industry-center/commentary/. To stay connected via social media as well, please follow...

Google Automotive Network Targeted Placement Ads

Headlight Blog Automotive Insights from Razorfish

Three trends influencing the U.S. domestic auto market recovery

As the U.S. economic environment continues to improve and consumers emerge out of the recent period of uncertainty, there are multiple underlying trends automotive companies are facing and should continue to address. U.S. automotive executives should heed the wisdom of Andy Grove, Intel co-founder and former chairman: “Business success contains the seeds of its own [...]

Brave new vehicles

Headlightblog.com interviews Dr. Ralf Herrtwich, head of Group Research & Advanced Engineering Driver Assistance and Chassis Systems at Mercedes-Benz, about the future of autonomous cars. In May 2010 Mercedes-Benz released video and images of its “automated driving” system tests. This test vehicle has a roof-mounted GPS antenna that sends the vehicle’s position data to a [...]

Forget mobile — think multiscreen

This post was excerpted from the Razorfish Outlook Report, Vol. 10. It has been modified in part to make it more relevant for the Headlightblog.com audience. As is the case with many new technologies, consumers are moving faster than brands. They’re already using smartphones and tablet devices in front of the TV to communicate with [...]

Charity: water’s drill rig will tweet and let you track donations by GPS

Every dollar that Charity: water raises in September will directly fund the new rig (all financial support for staff comes from other sources). And in case you want proof, the non-profit will be tracking the rig with GPS.

Defining Engagement Elements: What’s important to consumers when they reach out to your brand

This post was extracted from Liminal, 2011 Razorfish Customer Engagement Report which was recently released by Razorfish. It has been modified in part to make it more relevant for the Headlightblog.com audience. In December 2008 Samir Balwani wrote a blog post about how Scott Monty, the head of social media for Ford Motor Company, stopped [...]

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

Music

Loading…

© 2014   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service