Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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Automotive Marketing Professional Community Serves Car Dealers

Official ADM Hash Tag: #ADMPC

Benefits of ADM Professional Community Membership:

  • Access to exclusive content
  • Publish your own content
  • Download Files for Editing and use in your dealership
  • Comment on articles, videos, charts and forum posts
  • Start an ADM Group, control who becomes a member
  • Access to Special Pages
  • Receive notifications on your favorite topics
  • Network with peers and use their content
  • Participation in contests and see survey results
  • Make requests to ADM Editors and Industry Thought Leaders
  • Personal Assistance from ADM Community Leaders

Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

Professional Community

AutoDigitalMarketing@Gmail.com

2701 N. Rainbow Blvd.
Unit 2202
Las Vegas, NV 89108
505-301-6369

Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Learn More About Digital Marketing... Watch the Video Referenced Below!

Latest ADM Activity - Click "More" at bottom!

Frank J. Lopes left a comment for Ralph Paglia
"Thank you Ralph!"
3 hours ago
Frank J. Lopes and Ralph Paglia are now friends
3 hours ago
Jeff Glackin liked J.D. Rucker's blog post Straight to Inventory versus Landing Pages for PPC
5 hours ago
Tim J. Pyle commented on J.D. Rucker's blog post Is Craigslist the Last 3rd Party Safe Haven for Dealer Inventory?
"Nicely written JD... "
8 hours ago
Tim J. Pyle liked J.D. Rucker's blog post Is Craigslist the Last 3rd Party Safe Haven for Dealer Inventory?
8 hours ago
Carl Maeda commented on J.D. Rucker's blog post Is Craigslist the Last 3rd Party Safe Haven for Dealer Inventory?
"Thanks for the shout out Alex! "
9 hours ago
Carl Maeda commented on J.D. Rucker's blog post Straight to Inventory versus Landing Pages for PPC
"I agree Alex, That's why A/B testing of everything, including landing pages, is very important.  This way, we let the data decide what works. "
9 hours ago
Michael Timmons is attending James A. Ziegler's event
Thumbnail

Debbie and the Dawg Bringing it to Detroit at Greektown Hotel-Casino Detroit

September 21, 2015 at 8:30am to September 22, 2015 at 5:30pm
http://www.InternetBattlePlan.com.Special room rates, and breakfast and lunch provided.... cocktail reception first night. Dealers and GMs attend free! Call Jim for group rates (770) 921-444018 Top-Experts on Stage in two-days at the Greektown Hotel-Casino, Downtown Detroit. Experts like Tammie LeBleu, Scott Pechstein, Mat Koenig, Kerri Wise, Jim and Debbie Ziegler, Sean V. Bradley, Elise Kephart-Adame, many more...Call Jim (770) 921-4440  or…See More
10 hours ago
Dan Petermeier updated their profile
10 hours ago
Dan Petermeier shared J.D. Rucker's blog post on Facebook
10 hours ago
Alexander Lau commented on Dana Detrick-Clark's blog post The Difference Between Content Marketing and Digital Marketing and Why You Need Both
"Optimized Content Marketing:  The Power of Three. • The Union of Content Marketing, SEO and Social Media “Optimized Content Marketing is the art of understanding exactly what your prospects and customers need to know and…"
11 hours ago
Alexander Lau commented on Ralph Paglia's blog post AutoMarketer Problems Using Social Media Analytics
"Good stuff, it's still too early to show you the social media / lead generation tool I've been creating. "
11 hours ago
Alexander Lau commented on Ralph Paglia's blog post Social Media Retargeting Ad Campaigns Most Cited For Budget Increases
"Interesting data, do you have anything for the automotive vertical and I don't mean that facetiously? "
11 hours ago
Alexander Lau commented on J.D. Rucker's blog post Straight to Inventory versus Landing Pages for PPC
"I think both of these options do work, but they had better be usable. I see far too many landing pages and SRPs that function poorly (lack of clear calls-to-action and cleanliness) and look shabby. Ranging from broken pages to lack of mobile…"
11 hours ago
James A. Ziegler posted an event

Debbie and the Dawg Bringing it to Detroit at Greektown Hotel-Casino Detroit

September 21, 2015 at 8:30am to September 22, 2015 at 5:30pm
http://www.InternetBattlePlan.com.Special room rates, and breakfast and lunch provided.... cocktail reception first night. Dealers and GMs attend free! Call Jim for group rates (770) 921-444018 Top-Experts on Stage in two-days at the Greektown Hotel-Casino, Downtown Detroit. Experts like Tammie LeBleu, Scott Pechstein, Mat Koenig, Kerri Wise, Jim and Debbie Ziegler, Sean V. Bradley, Elise Kephart-Adame, many more...Call Jim (770) 921-4440  or…See More
12 hours ago
Michael commented on J.D. Rucker's blog post Is Craigslist the Last 3rd Party Safe Haven for Dealer Inventory?
"Yes, and JD initially writes, the content narrative is still the most competitive edge with this huge mainstream private and independent marketplace at 68% in sales combined. Next, providing excellent attentiveness to information and Great phone…"
12 hours ago
Alexander Lau commented on J.D. Rucker's blog post Straight to Inventory versus Landing Pages for PPC
12 hours ago
J.D. Rucker's 2 blog posts were featured
12 hours ago
jozim eugenio's 2 blog posts were featured
12 hours ago
Alexander Lau commented on jozim eugenio's blog post Content Marketing
"Optimized Content Marketing:  The Power of Three. • The Union of Content Marketing, SEO and Social Media “Optimized Content Marketing is the art of understanding exactly what your prospects and customers need to know and…"
12 hours ago

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ADM Blog Posts

Is Craigslist the Last 3rd Party Safe Haven for Dealer Inventory?

Posted by J.D. Rucker on July 6, 2015 at 4:32am 5 Comments

Back in 2007, I first started really using Craigslist for car dealer clients. It had some pretty powerful uses that had nothing to do with selling cars from the site itself. I used it for SEO and it was wonderful.

Links from Craigslist were pretty strong. I would hand-craft listings with unique content for two reasons: it gave the nice inbound link that was quickly indexed by the search engines and it had the ability to rank well individually on the search engines. It was a nice double-dip because it possessed something that no major 3rd-party sites do today: very few dealers used it so there was really no competition.

Things have changed over the years and the two things I loved about it are now gone. There are no…

Continue

Content Marketing

Posted by jozim eugenio on July 6, 2015 at 2:04am 1 Comment

What is content marketing? Basically, content marketing is a strategic way to deal with publishing valuable and consistent content or information to acquire and retain a wide audience and possibly get positive customer feedback.

This can be done in many different forms, including news, videos, blogs, articles, pictures and etc. Anything that can give information to the desired audience can be a way to deliver content. The best content marketing strategy is also better achieved when you can catch their attention and can make them pause, think, and make better choices.

Crucial steps to online Content Marketing

When a person is searching…

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Straight to Inventory versus Landing Pages for PPC

Posted by J.D. Rucker on July 3, 2015 at 5:00pm 4 Comments

There have been several studies in the automotive industry that have conclusively answered this question with hard data and compelling reasons why it is the way it is. Unfortunately, these "conclusive" studies often point in opposite directions and always seem to be conducted by companies that lean in one direction or the other.

Which is better for search PPC, banner ads, and other forms of advertising? Should you point your ads to take prospects directly into vehicle details pages or search results pages or should you send visitors to landing pages with messaging first? The reason that the studies seem to take the same data and yield different conclusions is based on two things: intent of the company doing the study and ways through which the data is collected and analyzed.

Our…

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How Lifehack Can Make Your Life Better

Posted by jozim eugenio on July 2, 2015 at 5:25pm 0 Comments

A mosquito spray is a must buy items for every household to protect the whole family from mosquitoes. It has a higher cost than you can ever think of but since it is a “must buy” item, you have no other choice but to buy it. Just recently, a friend introduced an important site that offers great ideas, guides and tips which can really help improve everybody’s life. This site can teach you some tricks and ways that you can use everyday in your house. For instance, Lifehack has some tips on how you can get rid of mosquitoes without spending too much. It is also safe to use because it has no chemical contents.

People are now talking about  Lifehack.  Lifehack is a site where you can find everything you need  that can make your daily routine easier. Lifehack  offers relevant issues…

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Social Media Retargeting Ad Campaigns Most Cited For Budget Increases

Posted by Ralph Paglia on July 2, 2015 at 2:00pm 1 Comment

Automotive Marketers are Most Likely to Increase their Social Retargeting Advertising Spend in 2015-2016

Do you use retargeting? If not, you’re part of a small group of marketers who don’t, based on an August 2014 study by Marin Software.

Fully 88% of US marketers polled used retargeting, and the majority of respondents who hadn’t implemented retargeting appeared to have caught on to the trend: 56% were planning to start executing the tactic within 12 months.



Display was the most popular channel for retargeting, used by 81% of marketers.

Search came in second, at 77%, while social, mobile and video trailed behind. However, Marin expected spending on…

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AutoMarketer Problems Using Social Media Analytics

Posted by Ralph Paglia on July 1, 2015 at 11:30am 1 Comment

5 Big Problems with #AutoMarketing Professionals using Social Analytics

Screenshot 2015-02-26 12.53.48

Re-post of article written by …

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The Difference Between Content Marketing and Digital Marketing and Why You Need Both

Posted by Dana Detrick-Clark on June 30, 2015 at 1:33pm 6 Comments

by Dana Detrick-Clark

Whether you're a high level, seasoned marketing professional within your organization, a beginner learning how to create marketing channels for your new venture, or anyone in between, you're inundated daily with buzzwords that can start to get a little too "gray area" in their definitions, leaving you confused as to what you really need, and what you don't.

Two such areas of marketing are Content Marketing and Digital Marketing. If you're not personally familiar with either, at first glance, they can seem to be interchangeable. This…

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Your Reputation Your Success

Posted by Jonathan Floyd on June 30, 2015 at 10:00am 0 Comments

According to Wikipedia* Reputation Management is the influencing and/or control of an individual's or business's reputation.

Reputation Management - Do You Know How Your Business Is Perceived? 

To better your business reputation, make sure you follow up with your customers. This is especially the case if your business is larger. You need to make them feel important. Consider following up with them with automated systems you put in place. Get feedback of your services and goods while you do it.

When it comes to dealing with negative content about your brand online, the best defense is a good offense. Any negative feedback is sure to be lost in a sea of positive feedback, so make sure there is plenty of it. Make sure your content is always fresh so that older, negative things fade to the bottom of search pages.

Pay attention to social media forums. Most…

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5 Star Review Videos Why Do You Need Them?

Posted by Jonathan Floyd on June 30, 2015 at 9:30am 0 Comments

Bring on More New Customers

Visitors are 144% more likely to purchase a product after seeing a video.

  • Easier 1st Page Google Ranking

    A web page with video is 53 times more likely to achieve a page one listing on Google.

  • Better Results Than Text

    Videos in search results have a 41% higher click through rate than text results

  • Video Taking Over…

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ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

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ADM Professional Community Blogroll:
1. Social Media Optimization 

3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

7. Toyota Community

8. Kia Community 

9. Toyota Social Media

10. Social Media Marketing 

11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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