Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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2701 N. Rainbow Blvd.
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505-301-6369

Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Automotive News Videos

Chevy: Diesel Colorado Has an Edge (7/28/15)

Chevy: Diesel Colorado has an edge; F-150's limited Q2 role; U.S. on Aston's radar; Spied Civic is sporty; powertrain projections.

N.A. Drives Ford Q2 Profits (7/28/15)

N.A. drives Ford Q2 earnings up 44%; GM's $5B emerging-market plan; VW outsells Toyota in first half; Accavitti leaves Acura; Scion sticks with cars.

FCA To Be Monitored -- on Own Dime (7/27/15)

Mexico lurks Ford-UAW talks; Buick's 'special' Encore plan; Benz anti-hacker move; China in 'downward spiral'?; Honda plant turns 30.

FCA Failure Leads to U.S. Fine, Oversight (7/27/15)

FCA failure leads to U.S. fine, oversight; D3 interest in Mitsubishi plant?; Dodge's Hellcat headache; Daimler self-driving truck; NADA bets on Vegas.

Mitsubishi to Cease U.S. Assembly, Seeks Plant Buyer (7/24/15)

Mitsubishi to cease U.S. assembly, seeks plant buyer; FCA recall halts hacks; Jeep's hot July; JCI sees spin-off; Penske, Tata inducted.

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Auto Industry Marketing and Advertising News

Buick begins offering 24-hour test drives

Filed under: , , ,

Buick begins a program offering 24-hour test drives called "24 Hours of Happiness." It's meant as a long-term brand builder rather than a quick sales boost.

Continue reading Buick begins offering 24-hour test drives

Buick begins offering 24-hour test drives originally appeared on Autoblog on Mon, 20 Jul 2015 15:45:00 EST. Please see our terms for use of feeds.

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Drive shows how Lamborghini LP750-4 SV hits 217 mph

Filed under: , , , , , ,

In this clip, Lamborghini research and development boss Maurizio Reggiani explains why the Aventador SV is special. He probably doesn't need to say a word because the coupe illustrates the answer perfectly while lapping the Catalunya circuit.

Continue reading Drive shows how Lamborghini LP750-4 SV hits 217 mph

Drive shows how Lamborghini LP750-4 SV hits 217 mph originally appeared on Autoblog on Fri, 17 Jul 2015 20:01:00 EST. Please see our terms for use of feeds.

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VW pits Foust against Winslow in epic sound-effects battle

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Volkswagen highlights its new Golf R in a humorous pair of videos featuring racing driver Tanner Foust and sound-effects master Michael Winslow. Watch as they get the Rrr on.

Continue reading VW pits Foust against Winslow in epic sound-effects battle

VW pits Foust against Winslow in epic sound-effects battle originally appeared on Autoblog on Thu, 16 Jul 2015 19:58:00 EST. Please see our terms for use of feeds.

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Learn More About Digital Marketing... Watch the Video Referenced Below!

Latest ADM Activity - Click "More" at bottom!

Profile IconJoseph Little, Jasen Rice, David Metter and 15 more were featured
4 hours ago
Jeff Broman commented on Jasen Rice's video
Thumbnail

Quicktip #4 - How Many Pics Are Really Needed?

"There is almost never a reason to have over 50 photos. Even on eBay. At that point you are just taking duplicate photos. I am amazed at how many dealers get hung up on the number of photos they have but do not seem to care about the quality.…"
4 hours ago
Stacey Bargar updated their profile
6 hours ago
Profile IconBeth Garcia, Stacey Bargar, amyie jackson and 3 more joined Automotive Digital Marketing ProCom
8 hours ago
Ralph Paglia left a comment for Elmer Kruys
"Elmer, you can share ADM Content on Linkedin by clicking on the "Share"button in the upper right side of each page, right below the "Your ADM Settings" text link... From the menu that appears, select Linkedin..."
8 hours ago
Elmer Kruys left a comment for Ralph Paglia
"Hi Ralph, just saw a great vid Jasen Rice did and I wanted to share it on Linked In, but I didn't see a LinkedIn share icon. That's about the only flaw there is on this great platform. "
10 hours ago
Elmer Kruys liked Jasen Rice's video
10 hours ago
Paul Potratz posted a blog post

Stop Making This Marketing Mistake

Make These Changes Today To Get Your Marketing Strategy Running SmoothlyOn this episode of Think Tank Tuesday, Senior Account Manager, Michelle Campbell joins me to cover these simple mistakes that can ruin your solid marketing strategy. Watch the video now to learn how to maintain consistency, use color to drive conversions, talk your customers' language, and how to determine what…See More
12 hours ago
Stacey Bargar liked James A. Ziegler's profile
12 hours ago
John Sternal posted a blog post

CAR LEASE CREDIT APPROVALS RISE 3.5% ENTERING JULY

Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals entering July saw a healthy rebound from June levels, jumping 3.5% to an overall approvals rate of 72.0%, compared with just 69.6% in the previous month. The year-to-date approvals rate improved to 68.0%, hovering closely to the “healthy” average of 70% that Swapalease.com has historically benchmarked. Swapalease.com executives feel the July numbers reflect the continued summer strength in dealer…See More
13 hours ago
Arnold Tijerina and Hurst Spencer are now friends
14 hours ago
Willis Williams liked Jeff Glackin's blog post To boost, or not to boost, that is the question.
14 hours ago
Steve Tamulewicz commented on Joseph Little's blog post 77% of Your Dealership’s Social Media Posts Should be Content Marketing
"Well written Joseph. "
15 hours ago
Black Book posted a blog post

Car Values Depreciate at Twice the Rate of Truck Values

 Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. While most car segments continue to face generally higher depreciation compared with trucks, the Black Book editors noticed this past week that it’s not just smaller cars feeling heavier depreciation right now. As an example, this week’s…See More
15 hours ago
Arnold Tijerina posted a blog post

How One Person Can Make A Difference: A Lesson in Customer Advocacy

While the public is constantly barraged with negativity pertaining to car dealers, there are many instances that go ignored or are simply passed over. Let’s face it… the media (and a lot of websites/industry blogs) are typically more focused on perpetuating the stereotype of dealers as the “bad guys.” There are entire…See More
15 hours ago
Joseph Little posted blog posts
16 hours ago
Peter Lee and Ralph Paglia are now friends
17 hours ago
Jasen Rice commented on Jasen Rice's video
Thumbnail

Quicktip #4 - How Many Pics Are Really Needed?

"Ralph, thanks for the kind words, I always try to give useful tips that a dealer can do today, that doesn't cost them anything and that will show results. "
17 hours ago
Jasen Rice commented on Jasen Rice's video
Thumbnail

Quicktip #4 - How Many Pics Are Really Needed?

"Bob, thanks for the comment and I agree that 100 are too many for most sites, but if I was to put a vehicle on a site like eBay to have people from all over the country be comfortable bidding on the car, I would do as many as I could to accomplish…"
17 hours ago
Mike Gorun posted a blog post

Innovative Dealer Partners with Village to Increase Sales and Loyalty

According to an article in Automotive News, one dealer in Illinois has come up with a pretty ingenious loyalty rewards program idea – to leverage taxpayer dollars to increase car sales, while also helping to support…See More
17 hours ago

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ADM Blog Posts

10 Ways to Build Trust in Your Brand

Posted by Joseph Little on July 27, 2015 at 8:45am 0 Comments

Take Back Your Brand By Building Trust

The success of your business depends on the trust you are able to build for your brand. After all, consumers with confidence in specific brands will not only return and provide repeat business, but they will also spread word of mouth advertising to their friends, increasing the success of your business even more. Positive experiences drive them to return to the businesses that have been able to meet their needs and exceed their expectations. Most businesses and dealerships already know thatbuilding trust is a key component to creating lasting relationships, however, the specifics that lead up to gaining this trust sometimes need to be addressed. How do businesses and dealerships gain consumer trust and leverage brand influence so that shoppers return time and again to…

Continue

One Isn’t Always the Loneliest Number That You’ll Ever See

Posted by Timmy D. James on July 27, 2015 at 6:14am 0 Comments

In determining the effectiveness of video marketing, perhaps the metric most used is views - How many views did this video get? In fact, in a recent study by Yahoo-owned video platform Brightroll, 31 percent of polling respondents from over 70 ad agencies in the UK, placed completed views as the most important metric, followed by brand lift (28 percent) and a four-way tie between inventory quality, conversion, click-thru-rate and sales impact, which all came in at 8 percent. Hold on a minute. Does this mean that these marketers care about video views almost four times more than sales?

 

In video marketing, too much focus can be placed on…

Continue

To boost, or not to boost, that is the question.

Posted by Jeff Glackin on July 26, 2015 at 8:25pm 0 Comments

More and more every day I talk to dealerships that are coming to terms with the idea that to be successful on Facebook you have to spend money. Period, no question, it’s true. That’s beautiful. When I ask how they are spending money on Facebook the typical response is they are using the boost feature on the timeline. That is not so good. Don’t get me wrong. You will get results from it and boosting is much better than doing nothing but there is a better way.

With boosting you have limited options compared to those available to you in Ads Manager. In ads manager you have many more targeting options, you can set a daily budget, and choose bidding options. Initially it will be a little more work than using the Boost feature, but in the end your results will be much better.

If you have…

Continue

The Growing Plague of Google Analytics Spam and How to Filter It

Posted by J.D. Rucker on July 26, 2015 at 8:06pm 0 Comments

If you're one who checks Google Analytics often to see how your traffic is doing, you've problem seen a lot of sites popping up in analytics over the last year or so that don't make sense. It would seem like these you're getting traffic from strange sites, particularly those selling SEO or other marketing services.

It's spam. That's the bad news. The good news is that it's not really hurting you. The better news is that you can get rid of it. You may have checked out some of these sites to find your link. Wait, where is it? There's no link to your website there. How did... what the... wait a second. You just did what they intended you to do. They got you to their website in hopes that you'll think, "Hey, I need SEO. Let's see what these guys can offer."…

Continue

77% of Your Dealership’s Social Media Posts Should be Content Marketing

Posted by Joseph Little on July 24, 2015 at 7:30am 1 Comment



The 99 Series: We’re Back!

Welcome to the Hope-Is-Not-a-Strategy post, where I remind everyone about the new way we generate buzz around our brand…hint: it’s not like the old way!  

Social media strategy for businesses used to revolve around a lot of hope—and also a lot of funny cat memes, but that was before we learned about the metrics that really matter. As dealerships and businesses work toward reaching a customer base that is largely mobile and increasingly insistent on being educated about the products and services they purchase, content marketing is more…

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Volvo’s Lifetime Parts Warranty Offer May Increase Service Business & Customer Loyalty

Posted by Chris Miller on July 24, 2015 at 5:00am 0 Comments

As reported by Automotive News, Volvo is rolling out a lifetime warranty on parts and labor for all vehicles serviced after the factory warranty at any Volvo dealership.  Volvo claims that “the lifetime parts and labor warranty is a commitment to both quality vehicles and quality customer relationships” and that “everyone should feel confident that Volvo is here to support our customers throughout the ownership of the vehicle.” This offering includes extra benefits, such as software updates, diagnostics, personal service, alternate transportation and a car wash for free. Volvo has extended this offer to all Volvo vehicles, regardless of age. It will be valid at…

Continue

Tips on How to Set Up an Online

Posted by Kristine J. Bech on July 24, 2015 at 12:30am 0 Comments

These are the finest tips for those who are an active Internet user and think that creating their own online store is easy. So, you are thinking about setting your own shop in the web. So, of course, and obviously you wonder how to start and what to sell?

Of course, you need the right business idea that will guarantee you that all the efforts will not be totally wasted. After reading this article, you will understand what products will help you to become a successful seller online.

Nowadays you can sell absolutely everything online from your small handicrafts to exclusive jewelry and cars. You can even sell services. For example, refrigerator repairing, or recordings…

Continue

FuzeCast Strategy Team Podcast with Data Scientist, Paul Chua

Posted by Joseph Little on July 23, 2015 at 7:59am 0 Comments

In this episode of the FuzeCast show, MotoFuze VP of Social Strategy, Joey Little, Director of Content and Marketing, Kristin Huntley welcomes team member and Data Scientist, Paul Chua to the podcast for a discussion on data driven social strategy and defining true engagement.  Paul is a strategic member of the MotoFuze Development Team.  Most of us don’t exactly understand what he does, but we know it’s smart and important. DON'T MISS OUT! Enjoy!  #StrongerTogether

LISTEN TO PODCAST HERE --- SUBSCRIBE TO PODCAST HERE

Please give us your feedback!  We’d love to hear…

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Increase Show and Close Rates with a Winning Lead Strategy

Posted by David Metter on July 23, 2015 at 6:00am 4 Comments

Most dealers close between twenty to thirty percent of the leads submitted through their own website. With that kind of close rate, its no wonder the prevailing wisdom is the more leads you can get, the better. To a certain extent this is true, but the quality of your leads is even more important than the quantity of leads. The more high-quality leads you get, the higher your show rates will be and the higher your close rates will be.

 

So how do you get more high-quality leads? Here's a step-by-step guide to formulating a winning lead strategy:

 

  1. What geographical areas do your want to draw customers from? Most dealers have a pretty good idea of where most of their customers reside. If you don't, your dealership management system (DMS), sales…
Continue

Don't Panic while you Lose Access to your Vehicle or Safe

Posted by Jirakee jones on July 22, 2015 at 9:14pm 0 Comments

Human is to Error

Motor vehicles and safes have great access control mechanisms which serve to ensure that only individuals with authorised access can gain entry. As human beings we are prone to err, be careless, or find ourselves in situations where we cannot access entry to our vehicles or safe deposit boxes. Vehicles are critical towards enabling owner’s access convenient transportation. On the other hand, safes are very important towards ensuring valuable or priceless contents are well protected from burglars, flood waters and fire. Losing access to documents and valuables in safes or access to one’s vehicle can present him or her with anxious moments. This article seeks to outline steps that vehicle or safe owners can apply when they are unable to gain entry to their safe or…

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Automotive Thought Leader Journal

Automotive Marketing and Car Dealer News from AutoBlog

Buick begins offering 24-hour test drives

Filed under: , , ,

Buick begins a program offering 24-hour test drives called "24 Hours of Happiness." It's meant as a long-term brand builder rather than a quick sales boost.

Continue reading Buick begins offering 24-hour test drives

Buick begins offering 24-hour test drives originally appeared on Autoblog on Mon, 20 Jul 2015 15:45:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Google Blog Articles, News and More

Everything in its right place

When we launched Google+, we set out to help people discover, share and connect across Google like they do in real life. While we got certain things right, we made a few choices that, in hindsight, we’ve needed to rethink. So over the next few months, we’re going to be making some important changes. Here’s more about what you can expect:

A more focused Google+ experience
Google+ is quickly becoming a place where people engage around their shared interests, with the content and people who inspire them. In line with that focus, we’re continuing to add new features like Google+ Collections, where you can share and enjoy posts organized by the topics you care about. At the same time, we’ll also move some features that aren’t essential to an interest-based social experience out of Google+. For example, many elements of Google+ Photos have been moved into the new Google Photos app, and we’re well underway putting location sharing into Hangouts and other apps, where it really belongs. We think changes like these will lead to a more focused, more useful, more engaging Google+.

Using Google without a Google+ profile
People have told us that accessing all of their Google stuff with one account makes life a whole lot easier. But we’ve also heard that it doesn’t make sense for your Google+ profile to be your identity in all the other Google products you use.

So in the coming months, a Google Account will be all you’ll need to share content, communicate with contacts, create a YouTube channel and more, all across Google. YouTube will be one of the first products to make this change, and you can learn more on their blog. As always, your underlying Google Account won’t be searchable or followable, unlike public Google+ profiles. And for people who already created Google+ profiles but don’t plan to use Google+ itself, we’ll offer better options for managing and removing those public profiles.

You’ll see these changes roll out in stages over several months. While they won’t happen overnight, they’re right for Google’s users—both the people who are on Google+ every single day, and the people who aren’t.

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ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Blog Post Featured

Created by Ralph Paglia Jan 16, 2009 at 10:24am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Profile Featured

Created by Ralph Paglia Jan 16, 2009 at 10:18am. Last updated by Ralph Paglia May 10, 2010.

Internet Sales Manager Resources and Blogroll

ADM Professional Community Blogroll:
1. Social Media Optimization 

3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

7. Toyota Community

8. Kia Community 

9. Toyota Social Media

10. Social Media Marketing 

11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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Automotive Marketing News

Nissan backs away from dealer ad attacking Trump for denouncing Mexican immigrants

Nissan distanced itself from a controversial ad created by one of its Southern California dealerships that shows store managers whacking away at a Mexican piñata resembling Republican Party presidential candidate Donald Trump.

Toyota goes to the street in latest campaign

The spot features a group of street musicians jamming and rehearsing in an empty auditorium, conversing about Bob Dylan and how they've been mistaken as professional touring players.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

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