Automotive Digital Marketing ProCom

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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

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Ralph Paglia
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J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

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Manny Luna
Editor, Video SEO

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Mark Frost posted a blog post

Mobile Search Rank Study Shows It's Good to Be #1

If you've spent any time on the marketing side of your dealership, you know how valuable organic search traffic is. But in order to receive a large amount of search traffic, you need to rank for a variety of different keywords, which means having a properly-optimized website, high-quality content, and inbound links…See More
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sara callahan liked Patrick Kelly's blog post Why Customers Leave Without Buying A Car And What To Do About It
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Eliana Raggio liked Eliana Raggio's event FREE Webinar: Master Selling Strategies that Immediately Impact Sales and Market Share
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Todd Friedman and Bob Cockerham are now friends
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Lisandra Ramos posted a blog post

How Timing Can Affect These 3 Elements on Your Dealership Website

“You don't have to swing hard to hit a home run. If you got the timing, it'll go.” - Yogi BerraThree American League MVP awards, 10 championships, and 15 All-Star Games -- Yogi Berra is arguably one of the best catchers in MLB history and knew a thing or two about the importance of timing.It got me thinking about today’s post and how lead generation can be the equivalent to your online at-bat. So taking…See More
4 hours ago
Mike Gorun posted a blog post

Going Beyond All-You-Can-Eat In Loyalty

When consumers think of loyalty programs, they typically think of racking up miles, or frequenting a business in exchange for rewards, perks or freebies. No matter what business you patronize, there is a good chance that it is offering some sort of loyalty incentive. In fact, many argue that loyalty programs are so prevalent…See More
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Peter Martin liked Jeffery Sterns's blog post Do You Know How Many Website Visitors You Get Late at Night?
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Manny Luna shared their video on Twitter
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Manny Luna posted a video

Edmunds Absurd Video Gone Wrong! 'Absurdity of Haggling' missed the mark.

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Absard Video Done Wrong! Edmunds.com President Seth Berkowitz: "Our digital videos illustrating the 'Absurdity of Haggling' missed the mark. Some of our partners were deeply insulted, expressing that our attempt at humor reinforced outdated…
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"LOL! You get it!"
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"I had to click "LIKE" on that!"
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Manny Luna posted a status
"Haggling is Absurd! http://j.mp/1FKTxhh"
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Why Customers Leave Without Buying A Car And What To Do About It

Posted by Patrick Kelly on October 23, 2014 at 11:00am 0 Comments

What's the most creative reason you've heard from a customer who is leaving your dealership lot without purchasing?

Sure there are the typical, "have to check with my spouse," and "have to pick up my kids at their soccer game." Then there are the more atypical reasons: "I have a dentist appointment," or "My mother-in-law's in town." If it's one of the latter, warning bells should be ringing. Who would rather go to a dentist appointment or visit with their mother-in-law than buy a car?

 

According to AutoLoop Engage's call center statistics, only three percent of customers who leave without purchasing give the salesperson the real reason. Our agents have connected and engaged with thousands of unsold…

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What Women Want: How to Connect with The Modern Female Car Buyer

Posted by CDK Global on October 23, 2014 at 8:30am 0 Comments



 Marissa Dogeagle Smith, Account Advocate at CDK Digital
by Marissa Dogeagle Smith, Account Advocate at CDK Digital

How well do your website content and staff appeal to the modern female car shopper?

There’s been some great discussion lately about how to win the hearts of autoshoppers, but a woman’s vehicle needs may be prioritized…

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Brand and Dealer Loyalty – a Fine Balance?

Posted by Amy Scott on October 23, 2014 at 6:00am 0 Comments

Think about the last time you visited a business such as McDonald’s, Target, or a 7-11.  Now, think about the store itself – did you select the store because of convenience, or because you were dedicated to a specific location?  Sometimes the answer is both, but more often than not, like most consumers, you are making the choice based on convenience.  Either way, your decision was likely based on the brand or company name and not the individual business or the people that work behind its doors.



Will a customer repeatedly choose your dealership for sales, service or your collision center because of who you are and the people on your team? Does your dealership name stand out in the minds of consumers? Or will they choose…

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There’s Always Time to Do It Right!

Posted by Richard Holland on October 23, 2014 at 5:30am 0 Comments

You don’t have to live in a bustling city to see that people are in a hurry.

Compared to even ten years ago, it seems that everyone is in a rush to get something done fast and with as little inconvenience as possible. The reality is - people have less time, which means they demand more of businesses, including your dealership.

 

In today’s hurried environment, it’s imperative that your staff be on their toes to not just make a good impression, but also perform their best in every opportunity afterwards. With customers making fast decisions, one of their first could be to take their business elsewhere if the level of service is not meeting their expectations. The expectations customers have for businesses to provide stellar…

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Proactive PR & the NFL?

Posted by sara callahan on October 22, 2014 at 6:00am 0 Comments

While I love to be active myself, I certainly could not call myself a big fan of watching and keeping up with sports. It seems, however, that you cannot turn on a television, read a newspaper or use any social media recently without hearing about continuous misdeeds and wrongdoings of NFL players. I’m sure that you’ve seen them as well. So this is not designed to rehash, recap or discuss any of these controversies. Much of the attention and negative PR has been directed towards those players involved, as well as the NFL itself, as can be expected. Due to the ongoing controversy, sponsors have distanced themselves and some have even disassociated themselves with the league. One sponsor, however, seems to be taking a slightly different approach to the controversy… Verizon.

 

Let’s face it.…

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More Traffic or Better Converting Websites? Why Choose?

Posted by Jeffery Sterns on October 21, 2014 at 10:19pm 0 Comments

In our blog post about the two ways dealers can increase leads, I talked about the differences between driving more traffic as a strategy versus improving your websites ability to generate leads from the traffic it's already getting. This is on our blog and obviously I'm going to lean towards our own expertise when posting to my website, but here I'd like to point out the obvious: you don't have to choose one or the other.

Why can't we have both?

When I was a sales manager, I would hear about how this advertising campaign brought in weaker traffic or that campaign brought in too little traffic. We were always searching for the goose that would lay the golden egg - better foot…

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Social Media Engagement is a Two-Way Street

Posted by Erika Kay Simms on October 21, 2014 at 4:34pm 0 Comments

The most amazing part about the internet and social media is that it has opened up communication between people and businesses that was never possible before. We now have the ability to talk to our customers and for them to talk to us in an interactive fashion, allowing for clear lines of engagement that can be both public and private.

For car dealers, this has translated into an incredible way for them to broadcast their messages and get feedback in real time. On Facebook, people can like, comment on, or share their posts when they appreciate them... and even when they do not. The world is completely different than it was a decade ago when the most powerful method of online communication, the email, was still relegated to being private.

This all means that dealers can receive interaction,…

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AutoLoop Welcomes Sales Rep Sean Donovan

Posted by Graham Annett on October 21, 2014 at 10:34am 1 Comment

Clearwater, FL--October 21st, 2014--AutoLoop LLC, a leading developer of sales-generation and customer-retention software for auto dealers, today announced the addition of Sean Donovan as Sales Representative for western North America. Donovan brings nearly 20 years of automotive marketing, technology, and analytics experience to the team, and his new position emphasizes AutoLoop’s continued expansion into the western U.S. market.

“Sean’s an exciting addition,” said John Bottone, AutoLoop’s Vice President of National Sales. “He has a deep understanding of our products and the ways dealers can benefit from them. Having him on the team will be a tremendous asset to our ongoing success in the west coast markets.”

Before joining AutoLoop, Donovan served at…

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Why Scheduling from Facebook is Important

Posted by Erin Ryan on October 20, 2014 at 4:30pm 0 Comments

Facebook Scheduler

There are many third party apps available for scheduling to social media, however, when it comes to Facebook, you should be scheduling your posts using the site’s internal scheduling tool for best Facebook marketing practices.

Facebook has a sensitive algorithm, and due to its sensitivity, it tends to perform at its best when posts are shared organically. This means that you tend to gain better reach when you post directly on Facebook. (This along with Facebook Ads.)

Keep in mind that Facebook has never stated this to be a fact, and this is not dismissed to being only true to the way Facebook “used” to be. If you were to create your own study, it will easily reveal itself to show you that your reach will go further when your post is organic to the site.

Facebook has made this true with its types of content as well, when it comes to sharing…

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3 Halloween Ideas for Car Dealerships

Posted by Rebecca Kon on October 20, 2014 at 2:01pm 0 Comments

Trick or treat!

There’s a little less than two weeks until Halloween! Does your dealership have a plan for how to bring more shoppers into the showroom and service bays during this fun and hopefully-not-too-scary time? You should!

Holidays are always an opportune time to foster some community spirit and be the host to memorable events for your customers and prospects.

If you’re struggling with coming up with ideas for how to celebrate Halloween while bringing in more sales, I’ve put together a few ideas below that are sure to get your community excited to come see you.

Throw a Community Halloween Party

Everyone loves a party, right? Provide food, drinks, and music, have a costume contest with prizes, set up a haunted house, hayrides pulled by a truck…

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