Automotive Digital Marketing

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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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Ralph Paglia
Editor-in-Chief

Arnold Tijerina
Editor, Content Marketing 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Latest ADM Activity - Click "More" at bottom!

Steven Kirstein liked Graham Annett's blog post How To Ensure Your Email Marketing Gets Through
6 hours ago
Graham Annett's blog post was featured

How To Ensure Your Email Marketing Gets Through

As you know, email is a vital part of your marketing. But if your specially-crafted email campaigns don’t make it to your customers’ inboxes, your ROI will fall short.Following email deliver-ability best practices is more than making sure your customers receive your emails—it’s making sure that your emails aren’t marked as spam. To keep your…See More
8 hours ago
Chris Miller's blog post was featured

Outsourcing Customer Communications - Should the Service Department Worry?

There are few things sales managers find more painful than looking into their CRM and finding unanswered sales leads -- whether those leads sat for hours or sometimes, days, each is a missed opportunity.That’s why there are so many outsourced BDC services that provide lead follow-up for dealers, ensuring customers receive a…See More
8 hours ago
Profile IconArun Kumar Soni, Team Maria, Frank Ahlemeyer and 1 more joined Automotive Digital Marketing
8 hours ago
GeorgeTod updated their profile
yesterday
Arun Kumar Soni liked Ralph Paglia's group Targeted Marketing
yesterday
Arun Kumar Soni liked Ralph Paglia's discussion How Do You Reach Your Targeted Audience on Facebook?
yesterday
Arun Kumar Soni liked Ralph Paglia's discussion Dealers Do Not Need To Buy All New Technology To Go High-Tech, Just Make a Few Tweaks!
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ADM Blog Posts

How To Ensure Your Email Marketing Gets Through

Posted by Graham Annett on May 18, 2018 at 6:30am 0 Comments

As you know, email is a vital part of your marketing. But if your specially-crafted email campaigns don’t make it to your customers’ inboxes, your ROI will fall short.

Following email deliver-ability best practices is more than making sure your customers receive your…

Continue

Outsourcing Customer Communications - Should the Service Department Worry?

Posted by Chris Miller on May 18, 2018 at 6:00am 1 Comment

There are few things sales managers find more painful than looking into their CRM and finding unanswered sales leads -- whether those leads sat for hours or sometimes, days, each is a missed opportunity.

That’s why there are so many outsourced BDC services…

Continue

Are there too Many Chefs in Your Content Kitchen?

Posted by sara callahan on May 17, 2018 at 6:30am 0 Comments

One of the best ways to get your name out to your audience is through a consistent regimen of relevant educational content of interest to your audience. This helps position key people in your dealership or organization as industry thought leaders and gains indirect brand exposure.

 

Doing this…

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To Text or Not to Text?

Posted by Anne Fleming on May 16, 2018 at 12:53pm 0 Comments

Texting Strategy for Women Buyers

Is texting part of your dealership’s communication strategy with women customers? Used properly, texting as a business practice is a direct and efficient way to…

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When It Comes to Service the Sky Should NOT be the Limit

Posted by Ujj Nath on May 14, 2018 at 6:18am 0 Comments

For today’s consumers, time is the ultimate commodity.  No matter how much money they have, consumers are always on the go with their busy lives. Whether that means shuttling the kids to soccer practice, or running a bunch of errands, when it comes to fitting vehicle service into their busy schedule it is often…

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Van Rental for Your Business Trips

Posted by Michael Dearing on May 14, 2018 at 1:30am 0 Comments

We have been running our Van Rental business for over 15 years, we here to offer you the best Van and Limo and other reliable and luxury transportation to residents and visitors alike. From long trips to large hauls,…

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Highly Effective Social Media Management Tools That Save AutoMarketer's Time

Posted by Ralph Paglia on May 13, 2018 at 6:00pm 0 Comments

Best Social Media Management Tools

Highly Effective Social Media Management Tools That Get The Job Done While Saving an AutoMarketer's Time... and Sanity!

Are you looking for an all-in-one solution to manage your social media presence?

Perhaps you need a smarter way to manage multiple profiles and…

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Consumers and Dealers Still Prefer Lease Deals Despite Rising Incentives on Auto Loans

Posted by John Sternal on May 9, 2018 at 11:00am 0 Comments

Lease Payments Still Lower Despite Falling Residuals; Dealers and OEMs Not In…

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WordStream Sold To Publisher Gannett For $130 Million Cash

Started by Ralph Paglia in SUPPLIERS - The Good, The Bad and The Ugly May 13. 0 Replies

Search Icon and Marketer Tool of Choice WordStream Sold To Publisher Gannett, Owner of Cars.com for $130 Million Cash DealWritten by Laurie Sullivan  @lauriesullivanGannett on Thursday announced an agreement to acquire search marketing and advertising company WordStream for $130 million in cash and up to an aggregate of $20 million earnout during the next 24 months based on achieving certain revenue targets.As Gannett transforms into a digital publisher supported by search and analytics services, the “acquisition marks another critical milestone,” stated Robert Dickey, president and chief executive officer of Gannett.The transaction builds on Gannett’s existing…Continue

Tags: $130, Million, Cash, For, Gannett

Why is it important to differentiate between mobile and desktop in SEO?

Started by Susan Daigle in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices. Last reply by Jon Hedges May 10. 4 Replies

Distinguishing clearly between the mobile platform and the desktop platform is of paramount importance when it comes to search engine optimization. More specifically, mobile platform has not just influenced the way businesses used to represent themselves over the internet but, it has entirely changed the concept of online branding. Now SEO experts put greater attention to the area of content that fits best when it comes to reading it on mobile devices.  Moreover, it has been also observed that mobile search terms vary a lot from the desktop search terms. And above all, according to a digital marketing in Virginia, mobile friendliness continues to grow as a trending priority when it comes to executing SEO plans in the year 2017 where concepts such as Google AMP has been launched that largely focuses on showing up the best content results…Continue

Tags: and, mobile, desktop, in, SEO?

Are You Looking at This the Right Way?

Started by Garry House in Uncategorized or Does Not Fit Into Any Pre-Defined Category May 10. 0 Replies

When I was teaching the Sonic Dealer Academy from 2001 through 2008, my co-instructor, Steve Hallock, became famous for asking each class, “Why do you think we spend so much time talking about the Service Department? It’s because, at a 75% gross profit margin on labor sales, this department offers, by far, the greatest incentive to increase sales. That was then, and many dealership owners and managers looked at service gross potential that way.These days, however, I’m coaching my clients to also recognize the value of the “associated gross” that is developed when we increase service labor sales. I’m sure most of you grasp how adding 5 more R.O.s per month, increasing hours per R.O. by two tenths, and increasing the labor rate by $0.50 can increase labor sales. But most dealership owners and managers are absolutely shocked by the increased overall gross profit developed when we consider the “associated” sales.What do I mean? After performing this exercise with hundreds of NCM Institute…Continue

Vehicle Subscriptions: How Many Consumers Are Yet Aware?

Started by Ralph Paglia in FINANCE and INSURANCE - Financial Services, Credit Issues, Using Financing variations to sell cars, the F+I Department, etc. May 2. 0 Replies

Netflix for Cars?Most Consumers Unaware of SubscriptionsWith the growing availability of subscriptions for new and used vehicles in the auto industry, Autolist.com wanted to see how aware consumers are of this new ownership model... As it turns out, not very many at all! According to an Autolist survey of 1,428 current car shoppers, 70 percent of consumers have no idea that automakers and retailers offer or have announced subscriptions for new or used vehicles. Highlights:Seventy percent of car shoppers are not aware that automakers and retailers currently offer or have announced subscription services for their vehicles.  Just 16 percent of consumers could name a brand offering a subscription. Consumers are less open to a subscription for their next vehicle, but they’re more open to it as…Continue

Tags: Unaware, of, Subscriptions, Consumers, Most

Can Artificial Intelligence Make Better Logos Than Designers?

Started by Hina Eni in WEBSITE CONTENT - How to Get Visitors to Interact, Engaging Content, Driving Increased Website Visitor-to-Dealer Contact Conversion Rates. Last reply by Nishad Apr 28. 3 Replies

This era belongs to the artificial intelligence because humans are quickly getting replaced by the computers and algorithms for completing the task. Considering the role of web design agencies in Dubai, they now face the challenges of creating best UI design based websites by using the phenomena of highly effective logos and stickers. The sites designing agencies now deliver the best websites by creating creative logos at affordable prices. Therefore, they make use of the artificial intelligence, because it generates excellent options, and help them in the development of logos. The client selects five logos from twenty of them, which are then taken by following the strategy of typeface, icons, colour palette and tons of other options. A designer is required to produce the best logo by keeping in consideration the requirement of the client and designing the logo using interactive colours and stickers to meet the…Continue

Tags: company, design, designinig, web

Newsletter: 'Ralph Recommends...'

Started by Ralph Paglia in AUTO INDUSTRY NEWS - Discussions about Auto Industry, including dealerships, car companies and government, but not about suppliers (see cetegory) Apr 27. 0 Replies

*|MC_PREVIEW_TEXT|*Teach Customers to Use Tech By the Center for Performance ImprovementConnected navigation, Bluetooth phone and streaming audio, Apple CarPlay and Android Auto are just a few examples of tech features now commonly found in new cars. It’s no surprise some customers are having trouble ...VIEW STORYYour Technician Shortage Is Not a Good Excuse By the Center for Performance ImprovementFrom New York City to Los Angeles,…Continue

Tags: Recommends, Ralph, Newsletter

Dealers Do Not Need To Buy All New Technology To Go High-Tech, Just Make a Few Tweaks!

Started by Ralph Paglia in DEALERSHIP MANAGEMENT, MONITORING and REPORTS - Achievements, Milestones, Sales Team and Organizational Leadership Topics, awards or achievements you and your team have earned Apr 4. 0 Replies

Vehicles have advanced by leaps and bounds. New vehicles have smartphone integration with Apple CarPlay and Android Auto, available Wi-Fi hotspots, and some of the most amazing and massive capacitive touchscreens in the dash. Despite in-vehicle tech advances, there’s an accepted theory that the automotive industry is notoriously slow to adopt new technology at the dealership level.       Ralph Paglia of Automotive Digital Marketing says that’s not necessarily the case. “As much as we seem to hear about this "Tech Aversion" factor being ascribed to the car business, I believe it is an exaggeration based on conservatively managed brick and mortar business owner reluctant to tamper with a profitable business model when the numbers…Continue

Tags: Just, Tweaks, Go High-Tech, Technology, Buy

"Ralph Recommends..." Newsletter Announcement

Started by Ralph Paglia in AUTO INDUSTRY NEWS - Discussions about Auto Industry, including dealerships, car companies and government, but not about suppliers (see cetegory). Last reply by Ralph Paglia Mar 31. 5 Replies

Having been the Editor-In-Chief and managed the ADM Professional Community for over ten years now, it seems that every technology development, software and application being sold to car dealers, along with various service provider programs and just about anything somebody conceives of that they would like to sell car dealers has been pitched to me at some point... Usually in the form of a product demonstration, sometimes starting with a two minute "Elevator Pitch". The vast majority of time I have considered incumbent upon my obligations to this professional network to listen, watch, take notes, try it out, talk to any dealers currently using the widget in question and generally become aware of what it is, what it costs and what the claimed Return On Investment (ROI) is all about... The how when and why…Continue

Tags: Announcement, Newsletter, Ralph Recommends...

NADA Booth 3529C: MarketPrice+ From JD Power Enables More Used Car Profits

Started by Ralph Paglia in CONFERENCES, SEMINARS, EVENTS - Gatherings, Trade-Shows, Speakers, Offsite Training, etc. - Anything you go to outside the dealership to get information and contacts Mar 21. 0 Replies

NADA tidbit for attendees: The only formula you need to maximize your used vehicle profits... It may seem crazy to some, but JD Power thinks using actual retail sales performance from your market (MarketPrice+) helps car dealers make better decisions. Unlike other sources, MarketPrice+ gives you the ability to see what is profitable in your market, what turns well, and more importantly, what doesn’t!Wholesale and Inventory Listing Data are important, but leave out critical transactional details. Imagine knowing what the actual selling price was, travel/turn rates, and what actual recapped sales profits are, and using those insights to radically improve your acquisition and trade-in decisions. Pick the winners and avoid the duds!Because MarketPrice+ uses actual dealer transactional data, not what cars are listed at, or estimated values, participating…Continue

Tags: 3529C, JD Power, PowerDealer, Used Cars, Profits

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ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.

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