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Started by Garry House in Uncategorized or Does Not Fit Into Any Pre-Defined Category on Thursday. 0 Replies 0 Likes
Started by Stephon Jones in DEALERSHIP TRAINING and CONSULTING SERVICES - In-Dealership Training, Web Learning Tools, Digital Marketing Consultants, BDC Installation Services, DVD Based Learning and Online Webinars Nov 12. 0 Replies 1 Like
Started by Katie Barth in AUTO INDUSTRY NEWS - Discussions about Auto Industry, including dealerships, car companies and government, but not about suppliers (see cetegory). Last reply by Katie Barth Oct 30. 2 Replies 1 Like
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Edmunds.com Director of Industry Analysis Jessica Caldwell says that Black Friday will play a very big part in November…Continue
Point in case: Doug Demiro, a former manager of Porsche Cars North America, and now author of a popular column on automotive website Jalopnik, answered a in his column that illustrates this point very clearly.
The question essentially boiled down to this: “Do those letters and e-mails from dealers saying they really want your trade-in actually mean anything? Do dealers really want your trade-in? Are they going to pay top dollar for your vehicle because they have…Continue
From Los Angeles, Chip Perry said his goal as the new CEO of TrueCar Inc. will be to win back the trust of auto dealers.
Perry, 62, who helped build AutoTrader from a start-up venture into a $1 billion shopping site, was named CEO of TrueCar earlier today. He replaces Scott Painter, who announced his resignation as CEO in August following a period of…
Most of the time the goal of a dealership's advertising is to reach car shoppers and convince them to visit your store. But what about the customers who are already in your dealership? You're probably thinking there's no need to advertise to them. If they're in your showroom, there's a pretty good chance you can close them. And you're right - unless one of your competitors makes them an offer they can't refuse, while the customer is standing right in front of you.
By now you've probably heard of geofencing as a mobile marketing strategy that can be used to lure customers out of a competitor's dealership and into your dealership. It works like this: Jane walks into Smith Chevrolet and immediately gets a push notification (or text, or email, or sees a banner ad) on her…Continue
Volkswagen of America held its annual Retail Qualification Championship at the Lago Mar Resort in Fort Lauderdale, Florida last week. As one of the Top 12 certified Pre-Owned Sales Consultants, I was invited to Florida to compete.
Volkswagen rolled out the red carpet for their Top 12 Salesmen, Parts Associates, Service Advisers, Technicians, and CPO consultants. The week consisted of two day of grueling competition, community service project where we assembled wheelchairs for disabled veterans, beach party with a VW Bug sand sculpture, and VW RQC Awards night.
In this picture is Mark Barnes, Vice president of Sales for VW of America.
Volkswagen of America Corporate showed us an overwhelming amount of respect and love. The respect and love that they…Continue
Unless you’ve been in hibernation for the past few weeks, you’ve undoubtedly been barraged with news and opinions about the VW Recalls. Regardless of the intent of Volkswagen, it’s quite fascinating to observe the polarizing reactions by owners of the diesel engine carrying cars. No doubt the government regulators are going to compel Volkswagen to fix all of the vehicles. It’s possible that we could see a buyback. Ultimately though, there’s a battle going on. It’s not quite the battle you would think, however. I’m not here to rehash any of the many arguments regarding Volkswagen itself, but rather to relay an interesting dynamic that now exists in regards to these vehicles and the consumers who own them.
There were many consumers who bought these vehicles…Continue
Nobody ever said selling cars was easy. Price negotiations, steep competition, and consumers with high expectations all make dealerships a high-risk, but high-reward, type of business. As dealerships forge ahead in the digital age when car buyers are already 57% of the way through their purchase journey by the time they step foot on the lot, many are looking for ways to gain the consumer's attention earlier in the sales cycle.
Proactive CRM strategies consist of contacting customers with offers prior to them taking the next step in the decision making process of contacting your sales…