"And how has the Power Editor worked out for you all, attempting to sell cars on Facebook. What a laugher Facebook advertising is in terms of generating leads and conversions for dealers. LOL!"
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A New Era For GM (12/10/13)
Treasury's exit may aid sales, image, exec says; study finds 8-to-1 gain from auto rescues; Volvo goes for emotional appeal. Kia's Soul-Selling Sprint (12/5/13)
Bonus-seeking dealers got one day to book sales; Audi crossover concept; GM 'insourcing' call centers; Nissan taxi promo. Buying Car With 'Bitcoins' (12/9/13)
Dealer accepts digital currency for used Tesla; Hyundai ends policy requiring arbitration of warranty disputes; GM's right-side plight. Lexus Sits Out Price War (12/6/13)
Sister brands Scion, Toyota give luxury make a CAFE advantage; BMW, Benz and Mandela; Acura debuts in Gran Turismo 6. Akerson Tackles 'Retro GM' (12/6/13)
CEO grew frustrated by 'confusing' overlap of Chevy, Opel; auto woes in Australia; China boost for Nissan; BMW's art car. String Automotive Provides the Auto Industry's Exclusive Google Analytics Certified Dealer Websites
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2. 2014 VW Jetta Union Co. NJ 07083 - Watch This BEFORE You Buy One!
Added by Ken Beam on December 5, 2013
3. Houston Auto Leasing | Lease vs Buy? | Lease Deals in Houston, Texas
Added by Manny Luna on December 4, 2013
4. Waxahachie, Texas 2014 Chevy Camaro Dealer Prices Maypearl, TX | 2014 Camaro Specials Midlothian, TX
Added by Manny Luna on December 4, 2013
5. Waxahachie, TX Chevy Dodge Jeep Ram Community Involvement Dallas, TX | Local Community Ennis, TX
Added by Manny Luna on December 4, 2013
Top 5 Automotive Marketing Forum Discussions - 30 Days
1. Why the Dealership Selling Method is the LAST thing to change!
Posted by Tom Vann on November 11, 2013
2. The BEST Dealership Web Sites? How do you know which ideas are BEST?
Posted by Tom Vann on December 1, 2013
4. Can someone explain to me the rationale behind the several websites offered by TK Carsites?
Posted by Kilane Horn on November 16, 2013
Wards Auto Dealer News
GM Scores Three Finalists for Car, Truck of Year
GM’s Cadillac ATS won North American Car of the Year last year while Chrysler won Truck of the Year honors for the RAM 1500 pickup.
India Vehicle Sales Down 14.2% in November
India vehicle sales totaled 247,560 units for November 2013.
India Vehicle Sales, November 2013
India vehicle sales by vehicle type and company for November 2013.
Ford, Siemens Collaborate on Virtual Manufacturing Software
Ford says the software, currently being implemented on a pilot basis, could improve communication, streamline processes and cut down on redundancies.
India Vehicle Production, November 2013
India vehicle production by vehicle type and manufacturer for November 2013.
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Source:http://www.seroundtable.com/ Getting Google Certified to become a Partner Doesn't Make Anyone a Internet Marketing Expert
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Alexander Lau commented on Erin Ryan's blog post Facebook Adds More Accuracy to its Power Editor when Creating a Facebook Ad
Rebecca Ward posted a blog post2014 Enrollment
A lot of changes have occurred in health care over the past year, which has yielded to confusion on both the employer and employee side. With the upcoming 2014 open enrollment, both sides must be educated about health care reform and the options available to them. As an employer, where do you start? Consider the following to ease your way into 2014 open enrollment:Review your coverage. Every year you should review your current policy against your previous policy. Note and understand the…See More
Chris Hill commented on Paul Potratz's blog post Don’t Reinvent Yourself"The hammer comment was cheesy but you back it up with facts. Well done buddy!
"
Aileen Crass posted an event
National Hiring Event at Cincinnati, OH
December 20, 2013 all day
NATIONAL HIRING EVENT - ONE DAY ONLY As we enter our 20th year, business is booming! G&A needs top-quality Salespeople, Closers, F&I Managers and Desk Managers to meet our growing client base. G&A Marketing's explosive growth means HUGE opportunities for you! We specialize in 4-5 day "Super Sale" events at dealerships across the U.S. Our average event generates more sales and profit in 4-5 days than an average dealership does ALL MONTH. G&A's renowned training program and…See More
Paul Potratz posted a blog postDon’t Reinvent Yourself
How Often Should Your Advertising Messages Change?► How Consistent Is Your Content?► When Should You Update Website Sliders?► How Long Should Campaigns Run?► When Do You Need A New Commercial?Do you have the type of personality that you feel you must always be changing your marketing strategy for it to work? To build your brand you need to convey a consistent message with content that is recognizable across multiple platforms. That's this week on…See More
Eric Hinkle posted a blog postComing Soon? The Affordable Car Act
Is it plausible to believe that in the not too distant future, we as consumers may only have four or five different cars to choose from? Imagine for a moment that all the fine automobiles that manufacturer’s produce today are no longer for sale at a dealership down the street. The Government today has determined those vehicles are now unsafe, too expensive or just plain subpar. You didn’t know your vehicle was wrong for you – thankfully, our Government was there to let us know our vehicles…See More
Josh Knutson posted a blog postWearable Tech Accelerates Into The Auto Industry
Wearable Tech Accelerates Into The Auto IndustryFrom glasses, to watches to clothing, wearable technology is the next wave of our digital world interweaving with our automotive lives.Technology truly succeeds when it helps us make a process or way of life more productive and beneficial and the future holds a huge market for wearable technology.Our vehicle-to-person interaction level will soon become…See More
Josh Knutson joined Ralph Paglia's group
Inventory Marketing for Car Dealers
This group is for all things related to Car Dealers managing and marketing their vehicle inventory...
Crystal Hartwell posted a blog postDMEautomotive Unveils Driver Connect 2.5: New, “Moment-It-Happens” App Offers Mobile Wallet Support, ‘Vehicle in Service /Vehicle Ready’ Notifications, and Much More
“Third Wave” dealer-branded mobile app leads the mobile revolution for auto dealers, bringing their customers closer than ever before by providing a mobile platform for customer service and increased sales Daytona Beach, FL – December 10, 2013 – DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, today launched Driver Connect 2.5, an innovative upgrade to its leading dealer-branded, consumer-facing mobile app. The new era in mobile apps is all about bringing…See More
Chris Hill commented on Chris Hill's blog post Vendors Need To Connect On The Ground Level"Tarry,
Thank you very much for your comments. While I love the idea of you doing bi-monthly webinars and staying in touch with the dealers, it isn't my primary focus of this article. I'm more referring to the ability to have a training…"
Alexander Lau commented on Timothy Martell's blog post Google Updates PageRank"I was wondering when they'd do this, however, they don't put much credence into it.
PageRank was once available for the verified site maintainers through the Google Webmaster Tools interface. However on October 15, 2009, a Google employee…"
Neil Bianco commented on J.D. Rucker's blog post Google +Post Ads Take the Social Network Out Onto the Web"Wow, great stuff!"
Chip Dorman commented on Timothy Martell's blog post Google Updates PageRank"I have a theory that Google has grown so large, and is running so many tests in so many markets across so many users that the left hand doesn't know what the right hand is doing."
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I NEED A GOOD MITSUBISHI LEAD PROVIDER
Started by John Iorio in Uncategorized or Does Not Fit Into Any Pre-Defined Category. Last reply by Darial Clewis 17 hours ago. 2 Replies 1 Like
Can someone explain to me the rationale behind the several websites offered by TK Carsites?
Started by Kilane Horn in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices. Last reply by Timothy Martell on Thursday. 8 Replies 0 Likes
2015 Ford Mustang Reveal, Questions, Expectations, Pictures and More!
Started by Jonathan Morales in AUTO INDUSTRY NEWS - Discussions about Auto Industry, including dealerships, car companies and government, but not about suppliers (see cetegory). Last reply by Jonathan Morales on Thursday. 4 Replies 0 Likes
Craigslist Now Charging $5. How will this affects you?
Started by Michael Badders in INVENTORY MERCHANDISING - Vehicle Listing Sites, Inventory Management, Data Services and Related Topics about optimizing results from vehicle inventory marketing partners. Last reply by Michael Badders Nov 26. 3 Replies 0 Likes
Craigslist webinar Q&A. What the changes mean to your dealership marketing.
Started by Michael Badders in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic. Last reply by Michael Badders Nov 26. 1 Reply 0 Likes
AutoMax Recruiter/ Trainers Needed Now
Started by Craig Lockerd in HELP WANTED - Human Resources, Job Postings, Career Management, Recruiting and Hiring, Positions Sought, Pay Plans, Anything Hiring or Career Related. Last reply by Craig Lockerd Nov 21. 1 Reply 1 Like
Capturing customers on video
Started by Nate Wiener in VIDEO - Multimedia and Video Marketing Related Discussions, including Video SEO, YouTube, Video Email, etc.. Last reply by Manny Luna Nov 19. 2 Replies 0 Likes
My Dealership took over Google with YouTube!
Started by Brian Mello in VIDEO - Multimedia and Video Marketing Related Discussions, including Video SEO, YouTube, Video Email, etc.. Last reply by Brian Mello Nov 19. 7 Replies 1 Like
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ADM Blog Posts
Google Updates PageRank
Posted by Timothy Martell on December 9, 2013 at 5:30pm 2 Comments 1 Like
It seemed that Google had all but given up on keeping PageRank up to date.
In the past year, it had only been updated a single time, back in February of 2013. Well, the long PageRank drought it now over, because as an early Christmas present, Google has updated PageRank across the web. Let's take a look at how the new PageRank landscape…
Continue Google +Post Ads Take the Social Network Out Onto the Web
Posted by J.D. Rucker on December 9, 2013 at 2:54pm 2 Comments 1 Like
Live Chat lets you HOLD THEIR HAND while they shop
Posted by Tom LaPointe / CarChat24 on December 9, 2013 at 11:00am 0 Comments 1 Like
What if shoppers walked onto your lot and asked you to hold their hand through the car buying process? Wouldn’t that make things easier? It would certainly be easier than getting by the 'just shopping' and 'no thank you for help' responses. You could direct them…
First Peek at Advertising on Instagram
Posted by Paul Potratz on December 9, 2013 at 8:50am 0 Comments 0 Likes
On October 24, 2013, Instagram announced that they would become the next social media giant to offer up advertising space on their mobile platform. From the consumer’s perspective, it’s easy to understand the resentment towards the announcement. One of the biggest perks of the platform was that users could…
Continue
Vendors Need To Connect On The Ground Level
Posted by Chris Hill on December 3, 2013 at 7:30pm 5 Comments 4 Likes
As I think about the sheer lack of training that exists in the car industry today.
I find myself disgusted by the lack of expectations dealers have for their…
Continue
Is Your E-Commerce Dept. Truly Making Enough Phone Calls
Posted by J.R. Batchelor on December 7, 2013 at 5:17pm 0 Comments 0 Likes
As I was talking strategy with a good friend of mine who is a GM of two rooftops we got into a discussion about which strategy is most effective in the automotive internet sales world i.e. coordinators vs. floor sales people making the calls.
We all know that the hardest part in the…
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Your Social Media Value Depends on Creativity to Increase ROI
Posted by Erin Ryan on December 6, 2013 at 9:22pm 0 Comments 4 Likes
As a business you need to add social media value with every social network you choose for your brand. When choosing a social network you should first think about what it could provide for you from a social viewpoint and an SEO aspect. Never just join a social network without thinking…
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Five Things You Didn’t Know You Could Do With Your Facebook Page
Posted by Amanda Ryan on December 6, 2013 at 2:30pm 0 Comments 4 Likes
Top Ten Blogs and News for Auto Dealers: December 2nd-6th
Posted by Rebecca Kon on December 6, 2013 at 10:36am 0 Comments 0 Likes
ActivEngage brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the globe. In this weekly edition--GM Drops Chevy in Europe, Keyword “Not Provided” Controversy, and Paul Walker Tribute.
…
Continue Inbound Links are the Food that Fuels Your Marketing Body
Posted by J.D. Rucker on December 5, 2013 at 4:48pm 0 Comments 1 Like
Automotive Marketing and Car Dealer News from AutoBlog
Kia K900 flagship to make advertising debut during Super Bowl
Filed under: Budget, Sedan, Marketing/Advertising, Kia, Luxury
Kia is already solidifying its advertising plans for the 2014 Super Bowl, targeting a 30-second spot for its new, rear-drive K900 sedan during during the biggest football game of the year. The cost for this half-minute of air time? $4 million.
Of course, Kia is no stranger to advertising during the Super Bowl, with the Space Babies and Hot Bot ads of last year and the Mr. Sandman spot in 2012. But the stakes with the K900, which see the Korean brand attempting emulate its corporate cousin/bitter rival Hyundai, by moving into the rear-drive luxury space, are far, far greater. After all, Kia's previous Super Bowl ads were all for models in established segments - the K900 is an entering a realm the brand has never played in before.
The Super Bowl spot will be the first exposure to the K900 for many potential buyers, and considering that the South Korean brand is targeting conquest sales, according to the report from AdAge, it's important that it makes a good showing on such a large stage. As for the theme of the ad, there isn't much speculation from the execs this early in the game, according to AdAge. Looks like we'll be waiting until February to find out.
Kia K900 flagship to make advertising debut during Super Bowl originally appeared on Autoblog on Wed, 04 Dec 2013 09:00:00 EST. Please see our terms for use of feeds.
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Feast your eyes on new works added today to the Cultural Institute
At the Cultural Institute we’ve been taking a break from our holiday shopping to feast our eyes on a different kind of gift—the gift of ingenious art that plays tricks on our eyes.Called Trompe l'oeil, which means “fool the eye” in French, these techniques require complete control over every detail of size, color, light and gradation of color so that a two-dimensional work appears to be three-dimensional. You can see several examples amongst the new content being launched by 34 global partners today on the Cultural Institute and across our entire collection of more than 57,000 artworks.
Enter the wonderful world of Adriana Varejão—or not, it’s hard to tell. Varejão’s O Colecionador (Inhotim, Brazil)
Trompe l'oeil has been used on things as large as a ceiling—like this fresco at the National Archaeological Museum of Ferrara which uses clever architectural form to momentarily confuse:
Don’t drop that lute! Treasure Room Fresco, 1503-1506 (National Archaeological Museum of Ferrara, Italy)
And as small as a vase:
Manufacture royale de Sèvres: Vase "ferré" en première grandeur, Vers 1765-1770 (Ephrussi de Rothschild Villa & Gardens, Italy)
Sometimes the trickery lies in the deft organization of the elements in the picture, like this one. Can you find the secret image lurking within this seemingly innocent painting of a young man and woman?
Bernardino Montañés Pérez: Caprice, 1891 (Museo de Huesca, Spain)
Other new works exhibit a similar visual trickery. This relic from the Qing dynasty comes from the National Palace Museum of Taiwan—does the cabbage look good enough to eat?
Unknown: Jadeite Cabbage, Qing Dynasty (National Palace Museum, Taiwan)
Or take a look at the Musée d’Orsay’s exhibition of its unusual history, and then compare the details of the former station to the indoor Street View imagery of today's modern museum:
The Musée d’Orsay on Street View
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Edmunds AutoObserver
Auto Safety Coverage Moves to Edmunds.com
Thank you for your interest in Edmunds.com's coverage and analysis of automotive safety. AutoObserver.com is being integrated into a new area of Edmunds.com. Car safety information now can be found at http://www.edmunds.com/car-safety/. To stay connected via social media as...Car Technology News Moves to Edmunds.com
Thank you for your interest in Edmunds.com's coverage and analysis of automotive technology. AutoObserver.com is being integrated into a new area of Edmunds.com. Coverage of car technology now can be found at http://www.edmunds.com/car-technology/. To stay connected via social media...Automotive Green Coverage Moves to Edmunds.com
Thank you for your interest in Edmunds.com's coverage and analysis of green issues related to the auto industry. AutoObserver.com is being integrated into a new area of Edmunds.com. Green coverage now can be found at http://www.edmunds.com/fuel-economy/. To stay connected...Automaker News Moves to Edmunds.com
Thank you for your interest in Edmunds.com's coverage and analysis of carmakers. AutoObserver.com is being integrated into a new area of Edmunds.com. Coverage of carmakers now can be found at http://www.edmunds.com/industry-center/. To stay connected via social media as well,...Auto Industry Commentary Moves to Edmunds.com
Thank you for your interest in Edmunds.com's commentary on the automotive industry. AutoObserver.com is being integrated into a new area of Edmunds.com. Commentary now can be found at http://www.edmunds.com/industry-center/commentary/. To stay connected via social media as well, please follow...Google Automotive Network Targeted Placement Ads
Headlight Blog Automotive Insights from Razorfish
Three trends influencing the U.S. domestic auto market recovery
As the U.S. economic environment continues to improve and consumers emerge out of the recent period of uncertainty, there are multiple underlying trends automotive companies are facing and should continue to address. U.S. automotive executives should heed the wisdom of Andy Grove, Intel co-founder and former chairman: “Business success contains the seeds of its own [...]Brave new vehicles
Headlightblog.com interviews Dr. Ralf Herrtwich, head of Group Research & Advanced Engineering Driver Assistance and Chassis Systems at Mercedes-Benz, about the future of autonomous cars. In May 2010 Mercedes-Benz released video and images of its “automated driving” system tests. This test vehicle has a roof-mounted GPS antenna that sends the vehicle’s position data to a [...]Forget mobile — think multiscreen
This post was excerpted from the Razorfish Outlook Report, Vol. 10. It has been modified in part to make it more relevant for the Headlightblog.com audience. As is the case with many new technologies, consumers are moving faster than brands. They’re already using smartphones and tablet devices in front of the TV to communicate with [...]Charity: water’s drill rig will tweet and let you track donations by GPS
Every dollar that Charity: water raises in September will directly fund the new rig (all financial support for staff comes from other sources). And in case you want proof, the non-profit will be tracking the rig with GPS.Defining Engagement Elements: What’s important to consumers when they reach out to your brand
This post was extracted from Liminal, 2011 Razorfish Customer Engagement Report which was recently released by Razorfish. It has been modified in part to make it more relevant for the Headlightblog.com audience. In December 2008 Samir Balwani wrote a blog post about how Scott Monty, the head of social media for Ford Motor Company, stopped [...]J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives
Even used-vehicle buyers are going online
This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009. The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work. One is the poor […]Automotive iPad apps
This week I decided to check out automotive iPad apps. These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots. They’re quick, which is probably why three OEM iPad apps incorporate them. They’re also dirty – pretty […]Some reliability perceptions are changing (and that’s not a good thing for Toyota)
It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable. Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability. As illustrated below, these […]The Future of Satellite Radio
As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]Bringing in younger buyers
The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment. This shift has impacted almost every automotive brand, including […]Music
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