Automotive Digital Marketing ProCom

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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AutoDigitalMarketing@Gmail.com

2701 N. Rainbow Blvd.
Unit 2202
Las Vegas, NV 89108
505-301-6369

Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Learn More About Digital Marketing... Watch the Video Referenced Below!

Latest ADM Activity - Click "More" at bottom!

Manny Luna shared Ralph Paglia's blog post on Twitter
1 hour ago
Manny Luna shared Ralph Paglia's blog post on Twitter
1 hour ago
Manny Luna liked Ralph Paglia's blog post AutoCon 2014 Announces "Best Practices" Focus and Format
1 hour ago
Manny Luna liked Ralph Paglia's blog post AutoCon 2014 Announces "Best Practices" Focus and Format
1 hour ago
Manny Luna liked Mike Warwick's blog post Did Alan Ram Really Post About Having the Sales Floor Handle Leads Instead of the BDC and Close the Comment Section?
1 hour ago
Manny Luna commented on Mike Warwick's blog post Did Alan Ram Really Post About Having the Sales Floor Handle Leads Instead of the BDC and Close the Comment Section?
" Ralph Paglia, I love all your knowledge, and at the same time wouldn't be easier to know what's best for a dealer by doing a site visit and feeling everybody out? I really love the hybrid processes, with two or three BDC reps doing…"
1 hour ago
Manny Luna shared their blog post on Google +1
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Manny Luna liked Manny Luna's blog post Ready to test your team’s knowledge of Creating an Appointment Culture?
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Manny Luna shared their blog post on Twitter
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Manny Luna posted a blog post

Ready to test your team’s knowledge of Creating an Appointment Culture?

Ready to test your team’s knowledge of Creating an Appointment Culture?"1000 outbound calls a month = 30 units…See More
1 hour ago
Ralph Paglia commented on Mike Warwick's blog post Did Alan Ram Really Post About Having the Sales Floor Handle Leads Instead of the BDC and Close the Comment Section?
"In most markets, car dealers can hire exceptionally qualified BDC customer representative for between 50% to 75% of what their sales professionals earn. Working in a call center is a job which will attract far more applicants and qualified…"
2 hours ago
Ralph Paglia's blog post was featured

AutoCon 2014 Announces "Best Practices" Focus and Format

AutoCon Launches “Your” Best PracticesLas Vegas, NV – The Third Annual AutoCon reinvents the automotive conference with a new and innovative format unlike any other industry event, which is attendee driven. The majority of AutoCon’s speakers and trainers are actual dealer principals and general managers from some of the nation’s top dealerships. The concept was created from the need to provide dealers the…See More
2 hours ago
Mike Warwick's blog post was featured

Did Alan Ram Really Post About Having the Sales Floor Handle Leads Instead of the BDC and Close the Comment Section?

Alan, let me begin by saying that you are one of my favorite trainers and I highly recommend your training to any dealership.  Your training is exceptional. However....the vast majority of salespeople are not effective at handling Internet leads or phone calls. In fact, they are horrible at it. The average…See More
2 hours ago
Manny Luna's blog post was featured

Dealers' phones ring again ~ Rise in calls spurs more sales training!

Automotive News July 21, 2014 - 12:01 am ETIt's back to the future for car shoppers, who now much prefer to contact dealerships with an old-fashioned phone call rather than via the Internet.Two years ago, Internet sales leads were gaining on phone leads, dealers and digital marketing vendors say. But ubiquitous smartphones changed all that."Our…See More
2 hours ago
Big Tom LaPointe's blog post was featured

Why quality live chat? Why have a quality website?

The answer for the question of whether or not to have a top-notch live chat on your dealership is the same as having a sharp website: to convey information to your prospects in a manner that generates quality leads and ultimately sells more cars. It's really that simple. In the mid 90's, you could get away with a cut-rate website and impress your 20 Group with it when the technology was new. At that point, putting inventory online was…See More
2 hours ago
Paul Accinno's blog post was featured

3 KPIs to Hold Your SEO Accountable

The bad part about search engine optimization in the automotive industry is that there are so many companies that report on what they do for SEO rather than what they're accomplishing with their efforts. We've seen this hundreds of times when bringing on new clients and it's time to set the record straight.It isn't hard to track…See More
2 hours ago
Rebecca Kon's blog post was featured

The Top Ten Auto News Stories of the Week: July 19 - 25

We love bringing you the top news stories and blogs for the auto industry each week! Staying up with the trends and changes in the industry and car buyer behavior makes our business better, and we know it can really revolutionize yours too! So enjoy these articles and pat yourself on the back for realizing that the world…See More
2 hours ago
Cobalt's blog post was featured

How Your Dealership Can Use Schema.Org Markup to Stay Ahead of the SEO Curve

by Ben Brockhaus-Hall, Cobalt SEO SpecialistMore and more businesses are incorporating SEO into their marketing budgets every day and car dealerships are a big part of this emerging trend. In this new world where people Google everything before they buy, it is more important than ever to adapt with new strategies that set your dealership apart from the competition.The million dollar question is: how…See More
2 hours ago
Richard Holland's blog post was featured

Sometimes It’s Better To Cut Your Losses

I am sure many of you have heard about the recent customer service debacle involving Comcast over the past week.In case you aren’t familiar with what happened, a customer called into their service center attempting to cancel his service after almost a decade. He was…See More
2 hours ago
Manny Luna commented on Mike Warwick's blog post Did Alan Ram Really Post About Having the Sales Floor Handle Leads Instead of the BDC and Close the Comment Section?
"How much would it cost to have an outside trainer continuously train 15 salespeople to be proficient in handling all leads? Ballpark figure? That's not the solution Mike, every sales person feeds off of different motivation factors and your…"
2 hours ago

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AutoCon 2014 Announces "Best Practices" Focus and Format

Posted by Ralph Paglia on July 28, 2014 at 4:30pm 1 Comment

AutoCon Launches “Your” Best Practices

Las Vegas, NV – The Third Annual AutoCon reinvents the automotive conference with a new and innovative format unlike any other industry event, which is attendee driven. 

The majority of AutoCon’s speakers and trainers are actual dealer principals and general managers from some of the nation’s top dealerships. The concept was created from the need to provide dealers the opportunity to learn from the best of the best in the industry and have an open forum to ask questions specifically related to their dealership. 

“The feedback we had received from dealers was that they wanted a smaller venue with more in-depth training. One common complaint was that the training was done…

Continue

Did Alan Ram Really Post About Having the Sales Floor Handle Leads Instead of the BDC and Close the Comment Section?

Posted by Mike Warwick on July 26, 2014 at 7:30am 15 Comments

Alan, let me begin by saying that you are one of my favorite trainers and I highly recommend your training to any dealership.  Your training is exceptional. However....the vast majority of salespeople are not effective at handling Internet leads or phone calls. In fact, they are horrible at it. The average turnover of the salesforce in the car business is extraordinarily high and the main reason for this high turnover is the lack of training that new salespeople get.  They are set up to fail from the start. Is it any wonder that when a new salesperson fails over and over in the beginning of their careers that they start to look at other options?  As an industry, we are not even training new salespeople how to sell cars. What makes you think that we are going to do a good job training…

Continue

Dealers' phones ring again ~ Rise in calls spurs more sales training!

Posted by Manny Luna on July 27, 2014 at 10:30pm 0 Comments

It's back to the future for car shoppers, who now much prefer to contact dealerships with an old-fashioned phone call rather than via the Internet.

Two years ago, Internet sales leads were gaining on phone leads, dealers and digital marketing vendors say. But ubiquitous smartphones changed all that.

"Our phone calls are going through the roof," said Mark Holian, general manager of Gulf Coast Auto Park's Ford, Nissan and Toyota stores 40 minutes from Houston.

Today, most car buyers carry smartphones. And it's easier to use a click-to-call phone link in a dealership ad than fill out a Web site information form or send an e-mail, said Holian, whose stores sold 304 new and used…

Continue

Why quality live chat? Why have a quality website?

Posted by Big Tom LaPointe on July 26, 2014 at 10:02pm 0 Comments

The answer for the question of whether or not to have a top-notch live chat on your dealership is the same as having a sharp website: to convey information to your prospects in a manner that generates quality leads and ultimately sells more cars. It's really that simple. In the mid 90's, you could get away with a cut-rate website and impress your 20 Group with it when the technology was new. At that point, putting inventory online was cutting edge, and having actual inventory photos was akin to traveling to the moon. Nowadays you wouldn't think of using a website designed by the neighbor kid or skipping inventory photos.

The same is true with live chat. If you just want to say you have chat and occasionally capture some contact information, by all means grab the free or cheap service. If you want to engage your buyers in a manner that starts them on the path to a purchase, shop for the one that will generate…

Continue

3 KPIs to Hold Your SEO Accountable

Posted by Paul Accinno on July 25, 2014 at 2:46pm 3 Comments

The bad part about search engine optimization in the automotive industry is that there are so many companies that report on what they do for SEO rather than what they're accomplishing with their efforts. We've seen this hundreds of times when bringing on new clients and it's time to set the record straight.

It isn't hard to track the key performance metrics through which to hold your SEO or website vendor accountable. The most important thing to remember as the client is that you should have control over the data that you want to receive in reporting. That's the whole point. Letting them show you what they want you to see is not as effective as letting them know what you want to see.

There are plenty of things that go into SEO that a dealer could ask for in reporting, but I've broken…

Continue

The Top Ten Auto News Stories of the Week: July 19 - 25

Posted by Rebecca Kon on July 25, 2014 at 7:10am 0 Comments

We love bringing you the top news stories and blogs for the auto industry each week! Staying up with the trends and changes in the industry and car buyer behavior makes our business better, and we know it can really revolutionize yours too! So enjoy these articles and pat yourself on the back for realizing that the world isn’t standing still. Keep moving forward and keep learning!

10. What Can Car Dealers Learn from Billy Beane?

DS News’ Dave Martinson delivers a great analogy between Billy Beane’s strategy for making a better baseball team and how dealerships can use big data to bring their dealerships to a whole new level in the game against their…

Continue

How Your Dealership Can Use Schema.Org Markup to Stay Ahead of the SEO Curve

Posted by Cobalt on July 24, 2014 at 9:30am 16 Comments



Ben Brockhaus-Hall, Cobalt SEO Specialist
by Ben Brockhaus-Hall, Cobalt SEO Specialist

More and more businesses are incorporating SEO into their marketing budgets every day and car dealerships are a big part of this emerging trend. In this new world where people Google everything before they buy, it is more important than ever to adapt with new strategies that set your dealership apart from the competition.

The million dollar question is: how do you do this?

There are only so many mentions of your brand and hometown you can put on your website. There are only so many backlinks you can get to your site. Let’s face it, Google and Bing have gotten smarter and continue to do so.

To everyone’s surprise, Google overhauled their entire algorithm for ranking websites…

Continue

Sometimes It’s Better To Cut Your Losses

Posted by Richard Holland on July 24, 2014 at 6:30am 4 Comments

I am sure many of you have heard about the recent customer service debacle involving Comcast over the past week.

In case you aren’t familiar with what happened, a customer called into their service center attempting to cancel his service after almost a decade. He was transferred to a customer retention department and, unfortunately, was connected with a person who did the exact opposite. The customer’s patience during this call is amazing. The Comcast representative hounds him for almost 18 minutes (only 8 of which were recorded) repeatedly asking the same questions in his efforts to either keep the customer or understand why the customer was leaving. The customer eventually succeeded in…

Continue

Is Your BDC The Result of a Failure in Training?

Posted by Alan Ram on July 24, 2014 at 9:30am 2 Comments

Here’s a question for you –

Is your BDC the result of a failure in training?

 

That should have your attention.  If I’ve ever written an article that will be misconstrued, this will be the one! As I’ve talked to dealers over the years, I’ve seen many BDC’s spring up out of knee-jerk…

Continue

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