Automotive Digital Marketing ProCom

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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

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Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Lincoln Stands Out in Satisfaction (8/23/16)

Lincoln stands out in satisfaction survey; Nine Chevy nameplates get teen-safety tech; Automakers fail to extend comment period on MPG report; More Korean cars in U.S.?

VW Dealers' New Worry: Poachers (8/22/16)

Volkswagen dealers' new worry: Poachers; When muscle-car sales lose strength; Mitsu future product; Clapton's old cabriolet captivates at Concours; Germany to VW: Settle dispute.

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2017 Nissan Titan and XD get longest truck warranty in US

Filed under: ,,,

The Titan and Titan XD get pumped-up bumper-to-bumper warranty to match powertrain coverage.

Continue reading 2017 Nissan Titan and XD get longest truck warranty in US

2017 Nissan Titan and XD get longest truck warranty in US originally appeared on Autoblog on Mon, 15 Aug 2016 00:01:00 EDT. Please see our terms for use of feeds.

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Coach
Dixie Somers posted a blog post

5 Simple Ways to Improve Gas Mileage

Everyone knows driving costs money. From the most efficient subcompact to thirsty SUVs, every mile means more gas. And of course, the more gas you use, the more money you spend at the pump. Fortunately, there are a few easy ways to reduce your car’s consumption and get the most out of every tank without…See More
4 hours ago

Influencer
John Sternal posted a blog post

Jumpstart Automotive Group Unveils New Logo, New Name

Jumpstart Automotive Group, a leading media, insights, and marketing solutions company, today officially unveiled a new logo and announced it is changing its name back to Jumpstart Automotive Media. The name change reflects the evolution of Jumpstart’s business and the market it serves, and the new logo signifies the company’s growth and transformation.The launch of Jumpstart’s new brand identity kicks off a new era at the company where, as part of the newly formed…See More
7 hours ago
Black Book posted a blog post

Broad Declines in Car Segments

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.This week’s Black Book Market Insights report shines a spotlight on luxury cars, particularly two-year-old models. Cars in this class are showing significantly weaker retention compared with previous year models in late…See More
7 hours ago

Vendor
Aubrey Hankins posted a blog post

Start Contacting Customers When They’ll Respond

Today’s socially connected consumers have changed the tide in the automotive industry, from top to bottom. However, the dealership must also change, in the way that they collect data and use social media. Every day there is an increase to the number of consumers using social data and social media. Facebook has 1.7 Billion users, and Twitter and Instagram have almost half a Billion users. Customers are also using mobile phones for everything…See More
8 hours ago

Influencer
Joey Little posted a blog post

Promoted Video Pins, New Look for Facebook Pages, & More!

This Week in Social Media News for the Week of August 22 Promoted Video Pins on PinterestPinterest recently rolled out Promoted Video, yet another way for businesses to share ideas and let consumers give new concepts a try.  With over 100 million people worldwide turning to Pinterest monthly to get inspiration, Promoted Video makes sense for businesses looking to expand and offer something new and exciting to online…See More
8 hours ago

Influencer
Paul Potratz posted a blog post

Is Your Phone Ringing?

Is your phone ringing off the hook? Probably not.In this week's Think Tank Tuesday, Paul reveals that by sending a simple ringless voicemail drop, you can start the conversation with potential customers that may not have answered an email or other advertisement. Grab more leads and build your business by utilizing this low cost, lead generating strategy.We’d love to hear what you have to say. Comment below and follow us on Facebook.Website:…See More
9 hours ago

Media
Hannah Philpott posted an event
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AutoSuccess Webinar Chase Abbott at https://goo.gl/fkcYhw

August 23, 2016 from 2pm to 3pm
Join us TODAY for help selecting the right software solutions for your dealership 2:00PM EDT https://goo.gl/fkcYhwSee More
10 hours ago

Dealer
Bruce Goett commented on Erik Nachbahr's blog post Don't Let Your Employees Bring Personal Devices to Work
"What about discouraging employees from putting passwords on their computers and locking them when they leave their desk? Having come from a software background, I always thought this was very strange because any unlocked workstation can allow access…"
10 hours ago
Profile IconAmy Peck, Alexandra Schindler, Joud Mansour and 1 more joined Automotive Digital Marketing ProCom
11 hours ago

Vendor
Joseph Carter posted a blog post

The Need-to-Knows About Alabama Driver's License by Driver-Start.com

Under the laws of the state of Alabama (as with other states), everyone must be licensed to operate an automobile on public roadways. The Alabama Department of Public Safety handles Driver license issuance.License RequirementsEvery resident of Alabama who drives any automobile must have a driver license with the exception of a farm tractor or implement of husbandry operator moving temporarily through any street or roadway. Every candidate who has not been licensed in Alabama (or whose Alabama…See More
12 hours ago

Agency
Leona Zoey posted blog posts
12 hours ago

Vendor
Aubrey Hankins posted a blog post

Ready, Set...Prepare. Three Steps For A Successful CRM Transition.

A dealership's CRM is at the heart of its entire sales operation. Choosing the right CRM for your dealership is exceedingly important in its success. However, when the purchase of the new CRM has been completed, there are still a few key items that need to be covered before the dealership can get up and running. Acknowledging that this process…See More
yesterday

Influencer
Wayne Chalker updated their profile
yesterday

Influencer
Mike Esposito posted a blog post

Auto/Mate Completes Integration with Dominion Sales Center CRM, Enhancing Actionable Customer Insight for Auto Dealers

Albany, N.Y. – August 22nd, 2016 – Auto/Mate Dealership Systems today announced the integration of its dealership management system (DMS) with the award-winning Dominion Dealer Solutions’ Sales Center CRM. Dealers using both Auto/Mate and Dominion’s automotive solutions will benefit from enhanced customer insight expedited by real-time updates of customer, vehicle, service and deal information in both systems. "In today's competitive and fast-moving environment, it's critically important for…See More
yesterday

Influencer
Crystal Hartwell posted a blog post

Multi-Franchise Dealership Transactions Rise by 52% in First Half of 2016 according to The Blue Sky Report™ released by Kerrigan Advisors

 Despite a slight decline in overall transaction activity, average transaction size is up; record franchise values and rising real estate prices spur more sales by family-owned dealerships; domestic transaction buy/sell share increases Irvine, CA, August 22, 2016 – The number of large, multi-dealership transactions rose by 52% YOY in the first half of 2016, according to The Blue Sky Report™, a Kerrigan Quarterly, which today released its analysis of the first six months of 2016.  Although there…See More
yesterday

Influencer
Larisa Bedgood posted a blog post

Drive More Sales at Your Dealership with Data-Driven Email Marketing

Drive More Sales at Your Dealership with Data-Driven Email MarketingPersonalized emails targeted to the right buyer and at the right time can drive traffic to your inventory page and prospects onto your lot. Email is a highly effective customer acquisition channel and for the last ten years in a row, email is the category…See More
yesterday

Agency
Ivan Dimitrijevic updated their profile
yesterday

Agency
Ivan Dimitrijevic and Ralph Paglia are now friends
yesterday

Dealer
Ravi Khurana posted a blog post

Why To Buy Add - On Cover From New India Assurance Company

The New India Assurance Co. Ltd, owned by the government of India, offers extra safety to its consumers with add-on covers. Add-on covers are available for private vehicles, industrial vehicles or what we normally call commercial vehicles. This company is a state-owned insurance company. It will surely give you amazing result.  Add on cover will surely helps you in getting the right cover. You must compare all plans to get the best policy or add on cover as well.No Depreciation coversNo…See More
yesterday
Ralph Paglia left a comment for Jeffrey Carr
"Hello Jeffrey, Welcome to the ADM Professional Community!"
Sunday

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Ready, Set...Prepare. Three Steps For A Successful CRM Transition.

Posted by Aubrey Hankins on August 22, 2016 at 9:30am 0 Comments

A dealership's CRM is at the heart of its entire sales operation.

Choosing the right CRM for your dealership is exceedingly important in its success. However, when the purchase of the new CRM has been completed, there are still a few key items that need to be covered before the dealership can get up and running. Acknowledging that this process takes time and energy, from all members of the dealerships sales staff, will help to build a long and fruitful relationship between the dealership personnel and the CRM provider. After all, the foundation of the CRM’s success in the dealership starts with a positive and successful on-boarding process.

Following a few key steps (shown below), will save time, staff complaints, and most…

Continue

Drive More Sales at Your Dealership with Data-Driven Email Marketing

Posted by Larisa Bedgood on August 22, 2016 at 6:32am 0 Comments

Drive More Sales at Your Dealership with Data-Driven Email Marketing

Personalized emails targeted to the right buyer and at the right time can drive traffic to your inventory page and prospects onto your lot. Email is a highly effective customer acquisition channel and for the last ten years in a row, email is the category generating the highest ROI for marketers (Campaign Monitor). Email marketing requires a much lower investment compared to other marketing channels and gives marketers the broadest reach of all the channels available to them.

  

How Auto Dealers Are Using Email

Benchmark Email conducted a survey analyzing the use and effectiveness of…

Continue

65% of Top Brands on Facebook Post 5X Per Week or More

Posted by Joey Little on August 19, 2016 at 9:06am 0 Comments

 

If you want to see everything from what your friends are having for lunch to what is going on in their relationships to up-and-coming trends, look no further than Facebook. In 2015, online sales reached a staggering $334 billion, and they are expected to climb from there, with numbers reaching $480 billion by 2019. Consumers are doing their shopping, researching, and sharing about products and services online—and they’re looking to Facebook and other social platforms to offer up the information they need before buying.

 

For businesses, this is exactly where you want to be. When you share on Facebook, you’ll be joining other brands who are finding success in social media. …

Continue

Why Are Businesses Now More Willing To Invest In Performance Metrics?

Posted by Ralph Paglia on August 18, 2016 at 7:30am 0 Comments

AutoMarketers Don't Agree About What's Driving Increased Investments in Analytics

Marketers seeking more tech and data-driven opportunities

US business decision-makers state that multiple and varied factors have been their motivation for analytics investments and objectives in Q1 2016. According to recent research, a plurality of executives—roughly one-fifth—blamed regulatory changes most... This is followed by economic (15%) and customer behavior shifts (13%).

During Q1 2016, decision science and big data analytics solutions provider …

Continue

Maintain Your Dealer Website Like You Maintain Your Car

Posted by Aubrey Hankins on August 18, 2016 at 12:30pm 0 Comments

No matter the size of the dealership, independent dealer or automotive group, the maintenance of a website is just as important as the building of one.

Focusing on this section means we leave out the MOST important aspect of the website; mobile-optimization, and that cannot be done, so here’s a quick fact to make sure that box is being ticked.

   

More than HALF of all traffic to your dealership’s website is from a mobile device, so having a mobile-optimized website is critical for you dealership’s digital presence. Mobile optimization allows the dealership to be visible to customers at all times and locations, expands your customer base, and helps to stand out from the competition.

   

Alright, that’s covered. Back to the maintenance portion of the dealership…

Continue

What Marriage Therapists Can Teach About Customer Retention

Posted by Mike Esposito on August 18, 2016 at 8:09am 0 Comments

Want to know the best way to increase customer retention? It's not rocket science. It all comes down to the relationships that your employees have with your customers. If your employees take good care of your customers, and your customers like your employees, chances are good those customers will come back again.

 

However, building successful customer relationships is easier said than done. Like any relationship, a little effort and patience is required. In fact, it's not so different than building a relationship with that wonderful and most important person in your life: your spouse (if you have one). …

Continue

Five Types of Videos You Must Have Today

Posted by Timmy D. James on August 18, 2016 at 4:00am 0 Comments

Video content is now the preferred medium for consumers and statistics show that consumer Internet traffic for online video will increase by 80% by the year 2018. That’s not too far away.



And, when both are presented on the same page, consumers would rather watch a video than read text. For that simple reason, video content simply converts better.



 There are many types of video content and unless you devote (or outsource) this content, it can be difficult and take some hard work to produce all of the different types of video you need. This can include: Pre-Roll; PPC & Re-Targeting video campaigns; promotional; model comparison; video email campaigns; in-market video display; new model test drive; value proposition; testimonial; inventory lead follow up; delivery; service…

Continue

Make Your Dealership Videos Count

Posted by Aubrey Hankins on August 17, 2016 at 12:00pm 0 Comments

Dealership video content has quickly grown throughout the industry in the last few years, and it is yet another marketing strategy to set any dealership apart from its competitors.

Dealership video can be utilized to create an entire package of video marketing to attract more consumers to your brand. However, with consumers more informed than ever before, certain and specific marketing ideologies need to be adapted to survive with this new type of well-informed consumer. The problem is, the current videos posted on the dealership’s website, Facebook, YouTube…Are terrible, and horrid, and all of the other synonyms associated with BAD. It doesn’t have to be though. If done correctly, dealership video content creates an engagement between the dealership and the customer. Staying current with…

Continue

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Meet Google Duo, a simple 1-to-1 video calling app for everyone

Video calling is the next best thing to being with someone in person, but too often it can be a frustrating or complicated experience. You shouldn’t have to worry about whether your call will connect, or if your friend is using the same type of device as you are. It’s no wonder that nearly half of us never make video calls on mobile*.

Today, we’re releasing Google Duo — a simple 1-to-1 video calling app available for Android and iOS. Duo takes the complexity out of video calling, so that you can be together in the moment wherever you are.

Google Duo works across Android and iOS — all you need is a phone number

Simple interface

Duo is simple from start to finish. To get started, all you need is your phone number and you’ll be able to reach people in your phone’s contacts list. No separate account is required, so you can sign up in just a few steps. From there, you can instantly begin a video call with a single tap.

Fast and reliable
We all know how it feels when a call fails to connect or when video gets choppy. We’ve built Duo to be fast and reliable, so that video calls connect quickly and work well even on slower networks. Call quality adjusts to changing network conditions to keep you connected — when bandwidth is limited, Duo will gracefully reduce the resolution to keep the call going smoothly. For video calls on the go, Duo will switch between Wi-Fi and cellular data automatically without dropping your call. You can start your call at home, and continue seamlessly even when you head out the door.

Human design
We designed Duo to feel warm and inviting, focused on just you and the person you’re calling. To make calls feel more like an invitation rather than an interruption, we created a feature in Duo called Knock Knock which lets you see live video of your caller before you answer, giving you a sense of what they’re up to and why they want to chat. Knock Knock makes video calling more spontaneous and welcoming, helping you connect with the person before you even pick up.

Knock Knock in Duo lets you see who’s calling before you pick up

Finally, we built Duo with an emphasis on privacy and security, and all Duo calls are end-to-end encrypted.

Give your friends a wave with Duo! We’re beginning to roll out Duo for Android and iOS today, and it will be live worldwide in the next few days.



*Google YouGov Survey, July 2016, U.S., Among 18+ online population, n=1,058

https://4.bp.blogspot.com/-yrKJX9bE9ss/V7IQn5bM1NI/AAAAAAAASy0/rBzwE6rPqBc3ZxHpFnAQ4GkY1CU5qt6iwCLcB/s200/Screen%2BShot%2B2016-08-15%2Bat%2B11.56.08%2BAM.png

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ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.

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Created by Ralph Paglia Jan 16, 2009 at 10:24am. Last updated by Ralph Paglia May 10, 2010.

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Internet Sales Manager Resources and Blogroll

ADM Professional Community Blogroll:
1. Social Media Optimization 

3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

7. Toyota Community

8. Kia Community 

9. Toyota Social Media

10. Social Media Marketing 

11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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Automotive Marketing News

Federer travels time with Mercedes-Benz

Roger Federer appears to be an immortal in Mercedes-Benz's campaign for the 2017 SL convertible, one of the newest arrivals on our viral list.

Nissan goes Rogue with Star Wars promotion

Nissan has gone Rogue. The automaker is partnering with Lucasfilm in a promotional campaign supporting Rogue One: A Star Wars Story, which hits theaters Dec. 16.

AutoNews Now: VW dealers' new worry: Poachers

Volkswagen dealers' new worry: Poachers; When muscle-car sales lose strength; Mitsu future product; Clapton's old cabriolet captivates at Concours; Germany to VW: Settle dispute.

Store turns Pokemon Go players into vehicle buyers

Street Toyota salesman Nick Schuman has found a way to catch Pokemon and customers at the same time. By playing off the latest craze, he can build rapport in a low-key way with consumers drawn to his store's lots.

Amazon, Hyundai team up for on-demand test drives

An on-demand test-drive program in Los Angeles and Orange County will allow people to book test drives of Hyundai Motor America vehicles via Amazon's Prime Now service. . The program, "Prime Now. Drive Now.," will run this weekend and next weekend.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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