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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

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Honda on Avoiding 'Stupid Things' (8/19/14)

Company not counting on fleet, long loans or spiffs to build share, exec says; Saab seeking a partner; valet-proofing the Vette.

Porsche Growing Too Much? (8/19/14)

Sales push has some wondering if exclusivity is at risk; U.S. 'talking car' push; woman sues GM, claims burn from heated seat.

Alfa's New Alpha Man (8/18/14)

Bigland leading NAFTA roll-out, Hegbloom in charge at Ram; Escalade delays rile dealers; Fields takes ice-bucket challenge.

Prices Drop, Jitters Rise (8/18/14)

Used-vehicle prices to slide more than usual, experts warn; Sonic names used-car chain EchoPark; UAW: VW ranks rising.

AutoNews Now: A $529,000 EV supercar

Startup Renovo touts 0 to 60 mph in 3.4 seconds; U.S. Aston stores at risk?; Raminator kind to kids; BMW i8 up for bid.

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Looking to find good sub-prime car leads?

by Manny Luna VL Digital Marketing has assisted dealers nationwide exceed sales quotas with our exclusive auto leads, facilitated on our Customer Website Track Platform. We've delivered millions of fresh auto sales leads to dealerships. Many new and used car leads are generated by automobile shoppers on the Internet. Thanks to the web, a savvy consumer has all the tools at their disposal to research cars at any time day or night. VL Digital Marketing has many years experience generating some of the highest quality auto sales leads anywhere on the Internet. We research what consumer are looking for and design sites to rank for 10 keyword or more. CarLoanInHouston.com was designed for special financing leads and ranks on the frist page of Google for the following long-tail keywords: #1 Page Ranking in Google vehicle loan houston houston car loans no credit auto loans houston tx poor credit auto loan houston slow credit car loans houston bad credit auto loans houston car loans houston automobile loan houston need automobile loan houston Contact Us if you would like to have a custom lead website. http://vldigitalmarketing.net/contact-us

Audi Huntsville an Official Audi Dealership | Luxury Sedans, Convertibles and Wagon Inventory

by Manny Luna http://www.audihuntsville.com/ Choose the right new or used car, the right financing option at Hiley Audi in Huntsville. From luxury cars, convertibles and wagons to fit your needs. Visit us today 6561 University Drive, Huntsville, AL 35806 The Alabama Wheelman Cycling Team http://alabamawheelmen.org/

Today I failed! 7/31/2014

by Manny Luna Failure is the state or condition of not meeting a desirable or intended objective, and may be viewed as the opposite of success http://en.wikipedia.org/wiki/Failure

Auto Industry Marketing and Advertising News

Lincoln putting perfume on its sales

Filed under: , , , , ,

Lincoln Learning Luxury

Lincoln has a scent. But unlike those from Mustang, Lamborghini or even Shark by Tara, you can't buy it and you have to visit a Lincoln dealership to inhale its notes of jasmine hedione, mate tea leaves and tonka beans. Essence of Lincoln - that's what it's called - is being piped through the ventilation systems at some showrooms to help "create an emotional connection between the luxury brand and its customers," and olfactorily promote the idea of "luxury and warmth." Where it's not run through the ducts, visitors can sample it on scent cards.

Master perfumer Rene Morgenthaler worked with aroma house SensoryMax to design Essence of Lincoln. Also including traces of Earl Grey bergamot and green tea, whenever you encounter it you're meant to enjoy "a feeling of belonging to an exclusive, forward-thinking group that values style and success." And then buy an MKC. There's a press release below with details and an image to explain more, if you're still having a little trouble smelling the orange blossoms.

Continue reading Lincoln putting perfume on its sales

Lincoln putting perfume on its sales originally appeared on Autoblog on Mon, 18 Aug 2014 08:32:00 EST. Please see our terms for use of feeds.

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National Guard ends controversial NASCAR, IndyCar sponsorships

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NASCAR Charlotte Auto Racing

The US National Guard has spent $44 million on sponsorships in NASCAR and IndyCar this year, a particularly troubling figure in a time when every military expenditure is given careful scrutiny. That's prompted some members of Congress to question the usefulness of the motorsports partnerships.

Sen. Claire McCaskill, a Missouri Democrat, has been one of the most vocal critics of the guard's motorsports sponsorships, saying the part-time army wastes "a bunch of money on a very expensive sports sponsorship" that offers no conclusive benefits to recruitment figures. McCaskill's statements came back in May, and are now apparently being met with action, as the guard has officially terminated both its NASCAR and IndyCar sponsorships.

"Significantly constrained resources and the likelihood of further reductions in the future call for more innovative and cost-effective ways of doing business," Maj. Gen. Judd H. Lyons, the guard's acting director, said in a statement.

In May, a USA Today report found that the guard's NASCAR sponsorship led to 24,800 recruiting prospects in 2012, but that only 20 met the entry qualifications (that works out to 0.0008-percent eligibility). Of those 20, none signed on.

The guard currently sponsors drivers Graham Rahal and Rahal Letterman Lanigan Racing in the IndyCar series and fan favorite Dale Earnhardt, Jr. and Hendrick Motorsports, in the Sprint Cup.

RLL Racing co-owner Bobby Rahal said he was disappointed considering the "significant incremental brand exposure we have worked to produce for the National guard in our first season together, including various off-track marketing and advertising programs focused on supporting the mission set forth."

Hendrick Motorsports, meanwhile, pointed out that it has a contract with the guard through 2015. "We have not been approached by the guard about potential changes and plan to honor our current agreement," the team said in a statement obtained by Stars and Stripes.

Of course, the guard contradicted this, saying its agreements with teams from both sports is slated to "expire at the end of the current season." It's unlikely we've heard the last of this one.

National Guard ends controversial NASCAR, IndyCar sponsorships originally appeared on Autoblog on Thu, 07 Aug 2014 14:31:00 EST. Please see our terms for use of feeds.

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Dodge pulls New Girl and The Office stars for new Dart spots

Filed under: , , , , , ,

Don't Touch My Dirt

Dodge is hoping that a heavy dash of humor helps it move some more units of the Dart with a hilarious ad campaign called Don't Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl as neighbors and friends playing a game of one-upmanship over Robinson's new car. Johnson is envious of the ride and just wants to touch it.

The ads are pretty funny if you're a fan of somewhat absurdist humor, and Robinson has just the right amount of over-the-top seriousness to really make the commercials work. They have kind of a Roadrunner and Wile E. Coyote vibe with Johnson constantly in inept pursuit of what he wants, but he clearly isn't getting it.

The first four spots in the campaign are already online, but according to Dodge this is just the beginning. The company says that it's planning about 24 different versions of these ads in various lengths to play on TV and online. You can check out the ads titled First Scratch, Birdhouse Police Garage Door and Voice Touching below, along with the brand's release about the new ads. There's also a pretty good gag on its YouTube page with Robinson protecting his Dart.

Continue reading Dodge pulls New Girl and The Office stars for new Dart spots

Dodge pulls New Girl and The Office stars for new Dart spots originally appeared on Autoblog on Wed, 06 Aug 2014 20:01:00 EST. Please see our terms for use of feeds.

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Tyson Madliger liked Jim Jabaay's blog post The One Time that it’s Okay to Automate Social Media
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Tyson Madliger liked Paul Accinno's blog post Automotive Reputation Management Isn't Rocket Science
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WheelsTVNetwork.com commented on Cobalt's blog post What Your Dealership Needs to Know About the Google Pigeon Update
"@Manny - I just did the same longtail search and only got two video results, so perhaps the results we're seeing differ due to the fact that Google is localizing the results per our locations (I'm in CA)."
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WheelsTVNetwork.com commented on Cobalt's blog post What Your Dealership Needs to Know About the Google Pigeon Update
"@Manny - Results look good, but your screenshot validated my statement of how they're giving more weight to YouTube as opposed to other video sites and/or sites with authority who also have video."
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Mike Elliott posted a discussion

Are Extroverts Overrated in Sales? Here's one View

The “Gift of Gab” does not hold the virtue it once did in sales. Old school sales philosophies told us to bring out the extrovert from within and have lots to say. Nowadays, everything has changed. Prospects no longer want to be talked at by some smooth and slick sales stud. In fact, prospects have grown tremendously weary of this once-hailed approach. In the current market, prospects simply want to be understood and listened to, so the salesperson’s job becomes asking effective questions to…See More
5 hours ago
Cobalt commented on Cobalt's blog post What Your Dealership Needs to Know About the Google Pigeon Update
"Thanks for reaching out Manny. We are working through the standard processes with the OEM to have the 2015 models up as soon as possible. We understand the sense of urgency and are working quickly to resolve. Thank you for your patience. "
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AutoConnections Conference and Exposition at Aria Resort Conference Center

September 3, 2014 at 8am to September 5, 2014 at 5pm
AutoConAria, Las Vegas, September 3 - September 5The automotive market is constantly developing. Every facet of the automotive sales process is evolving, from the way customers consume media, to dealership staffing, to the methodology behind targeted marketing. Stay on top of these trends with the experts at AutoCon, a conference designed to teach dealers to not only survive, but to thrive with the next big media shift. This year’s AutoCon features over 150 best practices by 10 key industry…See More
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Lisandra Ramos commented on Lisandra Ramos's blog post Make Millennials Want Your Dealership's Social Content
"Thanks for the feedback, Michael! Great video Stan! I'd say that it's a perfect example of a possible pathway to purchase a vehicle and how a millennial shopper could find their way to a dealership's website to buy a car. Of…"
7 hours ago
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AutoConnections Conference and Exposition at Aria Resort Conference Center

September 3, 2014 at 8am to September 5, 2014 at 5pm
AutoConAria, Las Vegas, September 3 - September 5The automotive market is constantly developing. Every facet of the automotive sales process is evolving, from the way customers consume media, to dealership staffing, to the methodology behind targeted marketing. Stay on top of these trends with the experts at AutoCon, a conference designed to teach dealers to not only survive, but to thrive with the next big media shift. This year’s AutoCon features over 150 best practices by 10 key industry…See More
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Make Millennials Want Your Dealership's Social Content

Posted by Lisandra Ramos on August 19, 2014 at 7:00am 3 Comments

Last week, AutoTrader.com released a study revealing that social media hasn’t impacted millennials’ car buying process...

While this may sound discouraging for dealerships, ruling out social media might not be the best option. What if your dealership’s just not doing “social” the millennial way?

A more important question to ask is: What’s really important to the millennial consumer on social networks?

Authenticity

I disagree with the general notion that millennials are narcissistic and that we’re the “all about me” generation. We were born into a society that was already starting to embrace diversity and individuality -- so…

Continue

New Study: Mobile App Users Become More Frequent Visitors to Dealership Service Department; Visiting Nearly 50% More Often Than Non-App Users

Posted by Crystal Hartwell on August 19, 2014 at 8:28am 0 Comments

 

Study of 307 dealerships nationwide shows that for every 1,000 app users, a dealership receives, on average, $144,000 in incremental service revenue

 

Daytona Beach, FL – August 19, 2014 –DMEautomotive (DMEa) today released new research proving that mobile app users become more frequent visitors to a dealership’s service department after they download the app. The study looked at 307 dealerships nationwide that offer a dealership-branded mobile app and compared the 6-month service visit frequency of consumers after installing the app, versus prior to downloading.

 

According to the research, after downloading a dealership’s mobile app, users’

  • 6 month service visits increased by 25% after download of the app
  • service visit frequency grew 3.7 times faster than non-app users

 

“These are remarkable findings,”…

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Sell the Car, Not the Price

Posted by Timmy D. James on August 19, 2014 at 5:46am 0 Comments

Ever since the first car dealership opened, dealers have understood the emotional impact of “the walkaround.”  As consumers move through the buying cycle, they get to a point where they don’t just want, but need to experience a vehicle that they are interested in.  In the past, most consumers would visit the dealership in the evenings, when the lot was closed to avoid “being sold.” But driven by their need to experience the vehicle in person, they still came, day and night. 

 

Well, believe it not, nothing has changed!  Consumers still have an uncontrollable need to experience a vehicle first hand as they move through the buying cycle.  The only difference is that the initial experience takes place online via a Vehicle’s Detail Pages (VDP Pages).  Imagine, however, if a dealer could put one of…

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The Unfortunate Story of Neggy Lected, an Online Car Shopper

Posted by Rebecca Kon on August 18, 2014 at 1:43pm 0 Comments

Once upon a time, in the Land of Aluminum, Steel, and Rubber, there lived a team of Salespeople working at R-U-SERIOUS Dealer. These Salespeople, it is believed, had a rare gift for multi-tasking. 

Every day, they would tackle many different tasks - from taking and making phone calls, emailing prospects, making walkaround videos, attending to customers on the lot, and the list went on and on.

Then one day, the Head Honcho said, “We’re going to start chatting with online shoppers.” To which the Salespeople replied, “Sure! No problem!”

And so it was done.

The Salespeople were provided login information and soon enough, they were up and running. When the first chat came in, Bill the Sales Guy jumped at the opportunity and started the chat.

The shopper, Neggy Lected, wanted to know…

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The One Time that it’s Okay to Automate Social Media

Posted by Jim Jabaay on August 18, 2014 at 12:41pm 0 Comments

When social media started picking up steam in the automotive industry in 2008, the idea was that since more people were getting social and communicating on these public arenas, it would be a great medium through which to get more customers. Fast forward to today and we’ve found that it can be more challenging than most expected.

The lack of social media ROI has prompted many dealers to abandon social media in general. Sure, they’ll post every now and then on their Facebook page or put out a Tweet before a big sale, but for the most part the broken promise of social media delivering the masses to the showroom has many dealers pulling back. This can be a mistake.

Whether people are using social media to buy cars or not can be debated, but what cannot be debated is its…

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GM: Why Customers Are Loyal Despite Recalls

Posted by Mike Gorun on August 18, 2014 at 5:57am 0 Comments

A recent article on the Huffington Post asked why consumers are still buying GM vehicles despite all of the recent recalls. There’s no question that there are many concerned owners of GM vehicles. According to the article, GM has “issued 44 recalls in North American this year, stemming from problems that have been tied to 50 crashes and 13 dealers, [yet] the company recently said its sales for the month of May were up 13 percent from the month before, the biggest May gain in seven years.” Common sense might lead a person to believe that consumers would become more hesitant to purchase a GM vehicle with all of the problems that are occurring. But the numbers indicate quite the…

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Automotive Reputation Management Isn't Rocket Science

Posted by Paul Accinno on August 17, 2014 at 1:08pm 4 Comments

One of my biggest complaints about some vendors in our industry is that they make reputation management seem like it requires extremely specialized talents in order to make it work for car dealers. They would have you believe that you cannot manage, monitor, or influence your own reputation and that it takes extreme talent and a complex strategy to make it happen.

As much as I would love to pitch our own reputation management solution here, I'll keep it simple. Reputation management isn't hard. In fact, it's the complicated measures through which many vendors attempt to manipulate your reputation that gets dealers and other businesses in trouble. Here, I'll break…

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How Dark Social is affecting your content marketing strategy ~ ADM Digital Marketing

Posted by Manny Luna on August 16, 2014 at 10:30pm 0 Comments

"Approximately 60 per cent of all sharing is 'dark social'. Here's why it is vital to any brand's content marketing strategy."

Publishers have long understood the importance of knowing where their traffic comes from. Such knowledge was made easier to acquire with the advent of social media and the ubiquitous ‘Share’ buttons that both enabled consumers to easily repost content to their social media feeds, while letting publishers easily track them as they did so.

But…

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Scott Monty - #icebucketchallenge

Posted by Manny Luna on August 15, 2014 at 10:30pm 0 Comments

Bringing more awareness to ALS (http://alsa.org) and less to watery stunts.



I'm nominating David Armano, Jeremiah Owyang, Phil LeBeau and Liz Claman to continue the effort.

OUR MISSION: Leading the fight to treat and cure ALS through global research and nationwide advocacy while also empowering people with Lou Gehrig's Disease and their families to live fuller lives…

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Multi-Channel Marketing is the ONLY Effective Strategy to Thrive in the Whirlwind

Posted by Paul Accinno on August 15, 2014 at 1:30am 4 Comments

What have we learned from all of the studies?

There seems to be a ton of them coming out lately saying that social media isn't working, SEO isn't working, television isn't working, classified listings aren't working... the list is ongoing. If all of the studies are to be believed, one might come to the conclusion that nothing is actually working anymore.

There are, of course, vendors who will argue that this strategy is dead or that strategy is working just fine, but the "dead or alive" label is always selectively placed on whatever best fits the vendor's product line. If they sell it, then it must work great, right?

 

The reality is that nothing works because nearly everything is working. I know it sounds…

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Automotive Marketing and Car Dealer News from AutoBlog

Lincoln putting perfume on its sales

Filed under: , , , , ,

Lincoln Learning Luxury

Lincoln has a scent. But unlike those from Mustang, Lamborghini or even Shark by Tara, you can't buy it and you have to visit a Lincoln dealership to inhale its notes of jasmine hedione, mate tea leaves and tonka beans. Essence of Lincoln - that's what it's called - is being piped through the ventilation systems at some showrooms to help "create an emotional connection between the luxury brand and its customers," and olfactorily promote the idea of "luxury and warmth." Where it's not run through the ducts, visitors can sample it on scent cards.

Master perfumer Rene Morgenthaler worked with aroma house SensoryMax to design Essence of Lincoln. Also including traces of Earl Grey bergamot and green tea, whenever you encounter it you're meant to enjoy "a feeling of belonging to an exclusive, forward-thinking group that values style and success." And then buy an MKC. There's a press release below with details and an image to explain more, if you're still having a little trouble smelling the orange blossoms.

Continue reading Lincoln putting perfume on its sales

Lincoln putting perfume on its sales originally appeared on Autoblog on Mon, 18 Aug 2014 08:32:00 EST. Please see our terms for use of feeds.

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Google Blog Articles, News and More

Through the Google lens: search trends August 8-14

Demonstrations in Missouri and the death of Robin Williams had people searching for a greater understanding this week.

Losing a Hollywood legend
First up, the news of Robin Williams’ death sparked tens of millions of searches about the beloved actor’s life and career. Legions of fans searched for every one of their favorite films from Williams’ decades-long career; top topics include Hook, Jumanji and Good Morning Vietnam. Many were looking up his most memorable quotes and roles, including the “O captain, my captain” monologue in Dead Poets Society, Genie’s first scene in Aladdin, and a standup bit about golf. Others searched for tributes by Williams’ fellow actors and comedians, like Jimmy Fallon and Conan O’Brien. And just yesterday, news that the actor had been diagnosed with Parkinson’s disease led people to the web once again.

Two days after Williams’ death, Lauren Bacall passed away at the age of 89, inspiring people to search for more information on the actress, in particular her marriage to Humphrey Bogart back in Hollywood’s golden age.
Unrest in Missouri
Protests ignited in the St. Louis suburb of Ferguson, Missouri this weekend after an unarmed teenager named Mike Brown was shot and killed by police on Saturday. People turned to search to learn more about the conflict, and searches for terms like [ferguson riot] and [ferguson shooting] rose by more than 1,000%.
Math and science phenomena
Maryam Mirzakhani, a professor of mathematics at Stanford, was awarded the 2014 Fields Medal this week for her work on understanding the symmetry of curved surfaces such as spheres. She is the first woman and first Iranian to win the prize, considered the Nobel Prize of mathematics.

Turning from one sphere to a celestial one, two astronomical events led searchers to the web to learn more. The Perseid meteor shower had its annual peak this week—and got a doodle for the occasion—and the brightest super moon of the year had everyone a little lun-y.

Ice ice bucket
This week saw a rise in searches for [als] thanks to the ALS Ice Bucket Challenge, a viral campaign to raise money to fight what’s better known as Lou Gehrig’s disease. From Martha Stewart to Justin Timberlake to your college roommate, odds are you know someone who’s dumped a bucket of icy water on themselves for the cause. The ALS Association has received millions of dollars in donations as a result, though we don’t have any numbers on how many brave folks took the plunge.

Tip of the week
Still basking in the glow of that super moon? Learn more about our familiar friend in the sky by asking your Google Search app on iPhone or Android, “How far away is the moon?” and get an answer spoken back to you. You can then ask, “How big is it?” Google will understand what “it” you’re talking about and give you the 411.



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Automotive Marketing News

Dealer website provider Search Optics acquires DigiGo

Search Optics, a growing provider of dealer websites and digital marketing services, has purchased KPA's DigiGo division, formerly known as TK Carsites. Terms were not disclosed.

Why Honda's John Mendel wants customers to buy a Treasury bond on wheels

Jittery stock market? Honda's John Mendel wants you to take your money out of Google, Apple and Tesla -- and put it in Hondas. Not Honda stock. Actual Hondas. They're like Treasury bonds on wheels, with cupholders.

The Rolls-Royce that took 8 months to build

Turn 10 Studios needed extra time to digitally translate the Rolls-Royce Wraith's craftsmanship into 'Forza Motorsport 5' on the Xbox One.

GM expands website for owners of recalled vehicles

General Motors' website for owners of its vehicles recalled for faulty ignition switches has been expanded to include all 20 models involved, the automaker said.

A hard rock ballad for Nissan commercial vans?

Nissan employs Bret Michaels, of 'Every Rose Has Its Thorn' fame, to sing his take on 'Endless Love' to Nissan's commercial vans.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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