Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

Professional Community

2701 N. Rainbow Blvd.
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Ralph Paglia

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing

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Learn More About Digital Marketing... Watch the Video Referenced Below!

Latest ADM Activity - Click "More" at bottom!

Carl Maeda commented on Justin Grubb's blog post Hand-raiser leads and why I love them.
"Great post and great information.  I like the details you provide.  I know a few dealers that work the service waiting area.  They look for a car with a lot of equity and when you combine that with an incentive, you can usually get…"
52 minutes ago
Jon Lamb shared their blog post on Twitter
1 hour ago
Jon Lamb posted a blog post

Didn't Email Marketing Die a Couple of Years Ago?

I know I read it somewhere. Email was dead. The spam filters won. Facebook won. Texting won. Dropbox won. Something or another killed off email marketing and it's apparently been dead for the last couple of years.Then again, the data doesn't support the notion. People are still checking their email daily, hourly, and even in…See More
1 hour ago
Manny Luna posted a status
"We see #VW everywhere!"
4 hours ago
CarolSanford commented on Ralph Paglia's blog post Acquisition By Gannett
"Look out Auto world, is not only the leader, they are looking to rule as consumers continue to dive into the #1, #2 respectively most comprehensive space for consumers and their research! Go!!!!!"
5 hours ago
CarolSanford liked Ralph Paglia's blog post Acquisition By Gannett
5 hours ago
Tom Gorham liked Richard Holland's blog post Sometimes It’s Better To Cut Your Losses
5 hours ago
Manny Luna shared their video on Twitter
5 hours ago
Manny Luna liked Manny Luna's video
5 hours ago
Manny Luna posted a video

Muse - Madness (Lyric Video)

Muse 'Madness': the first single from the forthcoming album 'The 2nd Law'. Download Madness from itunes here and Muse'...
5 hours ago
Cathy Karabag is now friends with Ralph Paglia and Mike Elliott
6 hours ago
Manny Luna commented on Justin Grubb's blog post Hand-raiser leads and why I love them.
"This works! We know of a sales person that sells 20 cars every month working the service drive and cold calling service customers! He's allowed to give out a 50.00 dollar gift card for appointments set.  Many new school managers…"
6 hours ago
Tom Hawkins commented on Justin Grubb's blog post Hand-raiser leads and why I love them.
"I would love to see the scripts for phone and email....nice job. The only problem I see for us is that most of our hand-raiser leads (small So MN town) are from an hour or more away, so a service coupon wouldn't be as appealing.  We could…"
7 hours ago
Tom Gorham liked Ralph Paglia's blog post Acquisition By Gannett
7 hours ago
Ralph Paglia's 2 blog posts were featured
8 hours ago
Todd Vowell shared Justin Grubb's blog post on Twitter
9 hours ago
Todd Vowell liked Justin Grubb's blog post Hand-raiser leads and why I love them.
9 hours ago
Todd Vowell commented on Justin Grubb's blog post Hand-raiser leads and why I love them.
"Great stuff Justin. It is so refreshing to hear from a dealership. Thank you..."
9 hours ago
Jon Lamb liked Ralph Paglia's blog post ADP Dealer Services Becomes CDK Global (Yes, I am Serious!)
9 hours ago
Jon Lamb liked Mike Gorun's blog post What Is a Customer’s Location Data Worth?
9 hours ago

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ADM Blog Posts Acquisition By Gannett

Posted by Ralph Paglia on August 26, 2014 at 3:00pm 1 Comment

Gannett Buyout of Classified Ventures Partners

is Good for the Future of


Gannett Co., 27-percent shareholder of Classified Ventures (CV), plans to become its sole owner during the fourth quarter of 2014. The greatest benefit of the deal for sole remaining CV property might not be felt for another five years. There are, however, two more immediate advantages for the automotive platform: Increased advertising revenue; and the end of what was the occasional five-leader decision…


Boost Your Dealership Reputation With Employee Recognition

Posted by Cobalt on August 26, 2014 at 2:13pm 0 Comments

Danielle Rainwater, Reputation Management Specialist
by Danielle Rainwater, Reputation Management Specialist

For many dealerships, employee recognition is very important and there are many ways a company can choose to do this. When a dealership implements an employee recognition program properly it can be highly effective at retaining good employees and peaking performance. It will constantly remind employees the impact that they have on maintaining their dealership’s high standards for…


Hand-raiser leads and why I love them.

Posted by Justin Grubb on August 26, 2014 at 9:00am 4 Comments

This is my first blog post here, please don't hate me too much for my rambling or poor writing skills.

Recently a woman name Danielle Anderson posed a question about handling hand raiser leads from Chrysler.  I've never worked with Chrysler, but I assume they are the same as the GM "gift grabber" leads that I've been dealing with for years.  I love them, I sell them, and I create a lot of additional sales from them.  I mostly loved them because everyone else hated them, it was a great opportunity for me to reach people the other sales people would ignore.  

The problem with most when they receive a lead like this is that they instantly assume they won't sell them, they only wanted the gift and gave their info as a requirement, not because there is any interest in purchasing a new…


What Is a Customer’s Location Data Worth?

Posted by Mike Gorun on August 26, 2014 at 3:00am 0 Comments

Geo-targeting and geo-fencing technology has been around for many years. Some social networks use it and provide businesses with ways to show customers offers and specials based on their current location. However, for the most part, these are application-specific. An individual would need to download an app, join a social network and opt-in for push notifications from the service to receive any ads on their phones. That may all be changing.


On July 24, according to an ABC News article Verizon Wireless became the first wireless carrier to launch a rewards program. While on the surface, it would seem that they are just joining the thousands of businesses across the…


ADP Dealer Services Becomes CDK Global (Yes, I am Serious!)

Posted by Ralph Paglia on August 26, 2014 at 1:11am 0 Comments

ADP Announces Post-Spin Name of its Dealer Services Business

HOFFMAN ESTATES, ILADP Dealer Services, Inc., a division of ADP ® and a leading global technology solutions provider dedicated to helping dealerships and manufacturers drive measurable results, is pleased to announce that Dealer Services’ new company name will be CDK Global, Inc., once the spinoff from ADP is completed. CDK Global will be listed on the NASDAQ exchange…


Service - If you build it, will they really come? Can you attract off-Brand business?

Posted by Ken Beam on August 25, 2014 at 9:00am 6 Comments

Good afternoon ADM Community Members - We`ve always toyed with the idea of expanding our Service to service other makes and models and I would appreciate your insight on this topic.

Has anyone out here successfully had any amount of their customer base actually service the other vehicles that are in their household with your dealership??? Is it even possible in your opinion to compete with a Firestone, STS or Midas from a dealerships perspective???

**Now YOU be the customer and please answer the following questions;



4 Phrases Your Online Shoppers DON'T Want to Hear

Posted by Rebecca Kon on August 25, 2014 at 3:11pm 0 Comments

Have you ever sat down at a restaurant, looked at the menu, decided what you wanted to eat, and then as soon as the waiter comes by to take your order he tells you that the restaurant ran out of the main ingredient in your favorite dish on the menu?

That’s strike one - you expected them to have the food they advertise on the menu.

You’re not happy, but you decide there are other things you might be hungry for, so you look again and find something that you can tolerate. Meanwhile, you've ordered drinks. However, the drinks are taking a very long time to get to your table. You see the waiter near the adjacent tables, and someone who came in after you already has their food. Strike two - you don’t feel like priority.

You try to flag down the waiter, but now you've waited way too long and you’re hungry, and pissed off, so…


The Importance of SERP for Car Dealers ~ Search Engine Optimization

Posted by Manny Luna on August 25, 2014 at 3:00pm 0 Comments

Search engine results page listing will determine the amount of traffic your website will get. Organic SERP is one main component.

What is SERP?  It stands for "search engine results page".  Internet users want to find their information--fast and easy.  This is the reason why it’s so important to be listed on the 1st or 2nd page results.  Most people generally browse through 1st and 2nd page in the search engines. Readers lose interest after the 2nd page.  It’s also been documented that 18% of users look at the 3rd organic link, and only 8% make it to…


The Single Worst Thing A Dealership Can Do In Video Marketing

Posted by Brian Cox on August 25, 2014 at 4:00am 0 Comments

It has long been considered a best practice in search engine optimization and search engine marketing to use deep linking to take searchers to the exact content they are searching for, rather than simply directing them to your home page.

If the searcher is not taken directly to the content they are seeking, they are forced to do a second search for the information once they hit your site. In many cases, searchers will simply click the “Back” button and move on to the next result. Consumers don’t have the time or patience to navigate your website, whether they landed there through an organic search or clicked on a PPC ad. There’s nothing more frustrating when researching a product online, clicking a link and being taken straight to a store’s home page, rather than the actual product…


Adding Chat is not enough! Four tenets of successful chat

Posted by Big Tom LaPointe on August 24, 2014 at 2:00pm 0 Comments

Just sticking chat on your dealership and hoping for some more leads and sales is like throwing up a banner an expecting traffic to flow into the door. A banner may have its place in a comprehensive marketing plan, but by itself, won’t make a significant difference in car sales. And so it is with live chat. A blinky icon with a smiling face may generate a few conversations, but it won’t generate the noticeable bump in leads and sales that scientifically-proven methods will.

There are four basic tenets to implementing a successful chat program:

  • Implement processes for chat leads that have been established and proven by veteran dealership managers who developed them in an automotive retail setting
  • Use a proactive invite (pop-up) that has been tested…

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ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

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