Professional Community for Car Dealers, Automotive Marketers and Sales Managers
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Added by J.D. Rucker on October 24, 2014
Added by Subi Ghosh on October 8, 2014
November 11, 2014 at 8am to November 13, 2014 at 12:30pm at Atlanta Buckhead Marriott Hotel and Conference Center
Organized By: James A. Ziegler
Added by CDK Global on October 23, 2014
Added by CDK Global on October 15, 2014
Added by Ralph Paglia on October 27, 2014
Added by J.D. Rucker on October 15, 2014
Added by Rob Hagen on October 6, 2014
Added by Jeffery Sterns on October 8, 2014
Added by Mike Gorun on October 24, 2014
Started by Tom Azbill in HELP WANTED - Human Resources, Job Postings, Career Management, Recruiting and Hiring, Positions Sought, Pay Plans, Anything Hiring or Career Related. Last reply by David Lytle yesterday. 1 Reply 0 Likes
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In this week’s Top 10, you’ll learn about mobile search and video, zombie cars, how you can decrease turnover at your dealership, and much more!
3-D printers aren’t new, but their use in the automotive industry has grown exponentially. See what they’re being used for now, and what may very…Continue
Social media has been a hot topic of discussion for car dealers even before Facebook overtook MySpace. There are plenty of gurus, vendors, experts, and in-store personnel who have different opinions on the topic of posting inventory. To us, the answer is very clear.
Studies show that people do not go to social media to search for vehicles, which is the primary reason that many believe it's not a good idea to post inventory there. The reasoning is sound, but there's an important flaw in many of these studies. They will ask if people go to social media to search for vehicles. They don't, just as people don't go to television or turn on their radio to search for vehicles, either. That doesn't make it any less valid.
Here are three reasons that we believe dealers should post…Continue
When I started doing SEO and social media for dealers, the one thing that really worried me was how often dealers are being outranked in search engines by third-party listing sites like Autotrader, Cars.com, CarGurus, and Edmunds.
After all, these are sites that make more money from dealers by essentially outmarketing them. What's worse is many of these sites use dealers' money to invest in ad campaigns that actually demonize dealers. The goal being to get customers to skip dealer websites and window shopping, in order to make…Continue
Competition in business is usually a good thing. Sure, we’d all like to have the market cornered, but without a little competition we would perhaps never figure out ways to improve our products or services and keep our customers coming back.
In an interesting article on Infusionsoft’s “Big Ideas Blog,” a few examples of businesses thinking outside the box were shared. 3Tees is a Singapore based company that prints T-shirts for companies “promoting events with a social cause.” It has a slogan of “You price it. We print it.” The company allows customers to determine the price of the shirts and their pricing strategy has proven successful. According to the article, the vast majority of customers make genuine…Continue
One of the most valuable assets you have at your dealership is your customer database. However, frequently dealers fail to effectively use this information to help achieve more specific marketing goals. While some may use their database to send marketing messages to existing and previous customers in an effort to sell another vehicle, or perhaps remind of a future service that is due, this is a very limited use. Sadly, many dealers fail to fully leverage this literal goldmine of information.
For example, using data segmentation to present products or services purchased by one set of customers to other customers with a similar profile. This is not a new idea, Amazon does this quite effectively. When a consumer visits many web pages, suggested products are prominently displayed that were…Continue
Whenever you hit the road sitting behind the wheel with your loved ones, safety is the first thing that comes to your mind. May be you are going to your office or for a long road trip this summer. You need to ensure that you travel in a safe car that will minimize the chances of accidents.
When you are going to buy a car, obviously you will look for a sleek design, stylish finish, fabulous color, and more. But if you only focus on how sexy your car looks, then there are high chances that you will miss out on the safety aspects of it.…Continue
|by Jason Jewert, CDK Global Performance Improvement Consultant|
Who can forget The Contest? One of the most memorable episodes in Seinfeld history featured a contest between Jerry, George, Elaine & Kramer to see who could resist the urge (you know…the urge) the longest. Curbing their enthusiasm (see what I did there?) and becoming ‘…Continue
Customer complaints happen. No matter how much a business wants to provide great customer service, there are times when the dominos aren’t lined up exactly right. The chain breaks somewhere, preventing the last domino from falling. For the most part, customers understand that businesses aren’t perfect. It certainly helps when the customer that is having a poor experience is familiar with any challenges that prevent the experience from being great. Take for example a story shared recently by ijreveiw.com, about a couple that had a less than stellar experience at a restaurant.
The couple were quoted in the article saying: “service tonight sucked. [It] took 20 minutes to get…Continue
The majority of the car manufacturers are coming with plenty of looming changes in the market. Amongst them, the manufacturers have been investing in green technology for years. And with the emerging technology, the proposition of going green with the vehicles is becoming increasingly alluring to the road users. Till now you’ve been choosing between two and four seats, or between power and economy. But now you’ve one more factor to decide – whether to go green
What’s new with the technology?
With the development of zero-emissions, low fuel consumption technology of all the electric and existing models, eco-friendly vehicles are causing little harm to the environment. Gas mileage is one of the prominent features of eco-friendly vehicles, which means cars should have the…Continue