Automotive Digital Marketing ProCom

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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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Ralph Paglia

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing

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Buick’s Road to Reliability (10/24/16)

Buick ends domestic drought, Asians rule reliability study; Mercedes’ ‘tough’ pickup; Lynk likes direct sales; Maserati ices Alfieri; Braman: Dealer and donor.

Ford's Sales, Spiff Strategy for Cars (10/24/16)

Ford's sales, spiff strategy for cars; BMW's premium mobility vision; Another GM line in China?; Faraday falls behind; Stronger light-truck sales.

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2016 J.D. Power AMR Endorsement by ADM

by Ralph Paglia 2016 J.D. Power Automotive Marketing Roundtable (AMR) has been officially endorsed and recommended by the Automotive Digital Marketing (ADM) Professional Community. This endorsement recognizes the high value nature of the AMR even during its 11th annual occurrence. Learn more and register at

Automotive Industry Digital Advertising Agency

by Radio Vision Continuing from our previous article, here are a few more tips for how to create a successful marketing campaign. Previously, we focused on consistency: creating a theme for a specific campaign, and delivering a relevant message. Today, we will discuss effective calls to action and how they are a necessary part of effective automotive advertising....

Best Automotive Digital Advertising Agencies

by Radio Vision We have discussed some of the keys to effective advertising across the various platforms available to marketers in the past, and many elements of good creative remain consistent across these platforms. That is to say, some aspects of what works in print advertising apply to television, some of what works in radio also apply to digital, and so on. However, there are certain methods of advertising that are unique to one platform and don’t apply as well to others. Print advertising is unique among advertising platforms in that it is static... More info :

Digital Marketing Services For Automotive

by Radio Vision Unlike print advertising, television ads allow for much greater flexibility and dynamic messaging. TV ads are usually created 15 second, 30 second, or 60 second formats, and each of these obviously must be approached differently. When creating an advertisement, it can be surprising how much difference adding or taking away 15 seconds can make. The “less is more” principle still applies to television, but the nature of a dynamic advertisement provides much more room for content and creative to deliver a message to your audience....

Automotive Digital Marketing Services

by Radio Vision There are many similarities between methods for quality radio advertising and television advertising. The difference, of course, is the lack of the visual element in radio. Because you are dealing only with audio, it is all the more important to reinforce your branding and value statement...

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ken nicholas might attend Ralph Paglia's event

J. D. Power Automotive Marketing Roundtable at The Bellagio Las Vegas

October 25, 2016 at 9am to October 27, 2016 at 7pm
2016 J.D. Power Automotive Marketing Roundtable (AMR)From its humble beginnings, the J.D. Power Automotive Marketing Roundtable has grown to become the industry's leading marketing event with more than 1,400 participants representing every facet of the automotive marketing profession. It's where people come to learn the latest trends and ideas in automotive marketing and make valuable business…See More
4 hours ago
Profile IconTim Twells and Sherlock Brandon joined Automotive Digital Marketing ProCom
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Ralph Paglia's photo was featured

2016 J.D. Power AMR Endorsement by ADM

2016 J.D. Power Automotive Marketing Roundtable (AMR) has been officially endorsed and recommended by the Automotive Digital Marketing (ADM) Professional Community. This endorsement recognizes the high value nature of the AMR even during its 11th…
9 hours ago
Ralph Paglia posted a photo

2016 J.D. Power AMR Endorsement by ADM

2016 J.D. Power Automotive Marketing Roundtable (AMR) has been officially endorsed and recommended by the Automotive Digital Marketing (ADM) Professional Community. This endorsement recognizes the high value nature of the AMR even during its 11th…
9 hours ago

Barry Neuman shared their blog post on Facebook
11 hours ago

Barry Neuman posted a blog post

Auction Buzz

THE AUTO INDUSTRY"Belief that you must be the agent of change"I began this journey about 14 months ago.....Or more to the point, a shift in the journey occurred then.....That shift was a switch.....A simple on/off switch.....But I wasn't ready to flip it on yet.....First, I had to learn why I wanted to flip it on.....Then, I had to learn the steps to take once I did flip it on.....So......Sit back and…See More
11 hours ago

Paul Mirek posted a blog post

3 Birds Marketing Partners with ELEAD1ONE to Offer Full Systems & Data Integration for Optimized End-to-End Marketing

Partnership gives mutual dealer clients better accessibility and visibility into operational and marketing data and 3 Birds’ best-in-class consumer-directed marketing solutionsChapel Hill, N.C., October 24, 2016 – 3 Birds Marketing, a two-time Inc. 5000-ranked automotive digital marketing company today announced a new partnership with ELEAD1ONE, the benchmark in automotive software. The partnership will pair 3 Birds’ powerful integrated marketing, analytics platform, and revolutionary…See More
11 hours ago

Cory Mosley posted a video

Cory Mosley - Progressive Retail Episode 15 How To Succeed w/ Follow Up

On today's show Cory discusses the reasons why we fail at follow-up, plus Cory introduces a new show segment - Help Me Understand! Cory's weekly show on CBT ...
14 hours ago

David Metter posted a blog post

Your Q4 Reality Check: 5 Reasons Online Buying Is NOT Everyone’s Reality

People buy everything online these days. Or do they? In reality, there are some items people simply prefer to touch, see, feel, taste, smell, or drive before they consider signing on the dotted line or forking over their credit card. Several automotive leaders have recently come out in the media claiming a vehicle is…See More
14 hours ago

Crystal Hartwell posted a blog post

Gubagoo’s New RESQ App Generates a 300% Increase in Lead-to-Sale Conversion

 Gubagoo launches RESQ’s new industry-first technology to empower dealerships with complete access to, and insight on, potential and existing customers, from their sales and service teams’ mobile phones, via text, chat or callBoca Raton, FL, – October 24, 2016 – Today, Gubagoo announces that RESQ, it’s newly developed app, is generating a 300% increase in lead-to-sale conversions in dealerships. RESQ gives dealers instant visibility into live chats, texts and phone calls, connecting them…See More
16 hours ago

Josh Whitlatch liked Timmy D. James's blog post Communicate Your Dealership's "Why" With Video
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Josh Whitlatch commented on sara callahan's blog post Using Content as a Sales Tool
"Great post, Sara. "
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Josh Whitlatch liked sara callahan's blog post Using Content as a Sales Tool
17 hours ago

Larisa Bedgood commented on Larisa Bedgood's blog post How to Find and Convert More Car Buyers with Digital Marketing
"Thanks Josh.  Much appreciated!"
20 hours ago
Rahul Paul posted a blog post

Realizing the Benefits of Automotive Glass Replacement

We understand the fact thаt rерlасіng is nоt оnlу аn еаѕу process, but it саn аlѕо bе соѕt-еffесtіvе. Thеrе саn bе іnnumеrаblе rеаѕоnѕ аѕ tо why people give ѕо much рrіоrіtу іn соmрlеtеlу replacing thе glass оn thеіr vehicle. If thе glаѕѕ hаѕ bееn ѕhаttеrеd or сrасkеd, your lосаl glаѕѕ repair ѕресіаlіѕt wоuld bе in a bеttеr position tо…See More

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"Free Test Campaign!"

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Crystal Hartwell is now friends with Joud Mansour, Ronald G. (Ron) De Angelo and Ken Beam

Nate Vickery's blog post was featured

What You Need to Know About Bonded Titles When Buying Used Cars

A bonded title is a document, which can replace a regular vehicle title. If you’ve bought a used car and the previous vehicle owner didn’t transfer the regular title to your name, you’ll need a bonded title in order to register your new car at the Department of Motor Vehicles (DMV). Bonded titles are also used in other instances. For example, if…See More

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What You Need to Know About Bonded Titles When Buying Used Cars

Posted by Nate Vickery on October 23, 2016 at 10:00am 0 Comments

A bonded title is a document, which can replace a regular vehicle title.

If you’ve bought a used car and the previous vehicle owner didn’t transfer the regular title to your name, you’ll need a bonded title in order to register your new car at the Department of Motor Vehicles (DMV).


Bonded titles are also used in other instances. For example, if Bobby Falfa’s black ’55 Chevy hadn’t exploded, while racing with Johnny’s yellow Deuce Coupe in American Graffiti, and if Johnny had won this car, he’d probably have needed a bonded title to register it in his name. That’s because in these ‘Fast and Furious-like’ races, losers are usually not too eager to follow legal…


Personalization Drives Major Uplift to Search Marketing Conversion Rates

Posted by Ralph Paglia on October 22, 2016 at 1:30pm 0 Comments

European Marketers Say Personalization Drives Major Uplift to Search Marketing Conversions

Roughly 2 in 3 client-side marketers (predominantly from the UK and Europe) engage in some form of personalization in their marketing activity, according to a report from Econsultancy and RedEye [download page]. While few are personalizing channels beyond email, those who have implemented personalization in other channels are reporting sizable benefits from doing so.


In particular, although the use of personalization in search engine marketing is quite sparse (18% of company respondents), almost half (48%) of company…


#JDPowerAMR -- Dealers, Register Now to Receive Discount!

Posted by Kris Rosychuk on September 29, 2016 at 11:00am 1 Comment

View above video >

At #JDPowerAMR, you'll hear from the best and learn from the best.

You'll network with the brightest minds in marketing and in the automotive industry. We're talking major dealership groups, and companies that are revolutionizing the path to purchase and challenging the status quo.

Especially for dealers, we know networking is key. Those "AH HA!" moments come from those that know you best, share in your struggles, and want to share in your success! Register to connect with other dealer groups at…


Gubagoo announces Facebook Messenger Integration for Automotive Dealerships

Posted by Crystal Hartwell on October 21, 2016 at 9:30am 0 Comments

Gubagoos latest innovation enables Facebook users to chat with auto dealerships, using Facebook Messenger just like they chat with friends; unlocks new sales channel for auto dealers


Boca Raton, FL October 21, 2016 – Gubagoo, the fastest growing and most innovative provider of solutions to the automotive industry, today announced that it now offers complete and seamless integration with Facebook Messenger. Gubagoo is one of the first chat providers in the automotive industry to offer this feature on the world’s largest social network, which has nearly 1.7 billion users to date. The new functionality is the latest in a series of game-changing innovations from Gubagoo that make it easier and…


5 Ways to Help Your Teen Driver Find the Perfect Car

Posted by Lizzie Weakley on October 21, 2016 at 2:30pm 0 Comments

When your teenage driver is ready to get behind the wheel and become independent, it's often time to find a car that they can use. Although they may have a dream car in mind, there are a few makes and models that are more practical. To ensure that they can purchase a car that suits their needs, there are several different ways to help them with each step of the process.

1. Look for Cars with a Warranty

The car that your teen uses should come with a warranty to ensure that it continues to run well and doesn't cost extra if repairs are needed in the future. This will allow the car to remain reliable with a vehicle that is safe to use for several years.

2. Discuss Their Needs…


Canadians Find YouTube Ads 57% More Engaging Than TV Ads

Posted by Joey Little on October 21, 2016 at 10:44am 0 Comments



Canadians Find YouTube Ads 57% More Engaging Than TV Ads from AutoAlert on Vimeo.

We’ve been focused on the high level of consumer engagement with video, and we know it’s important to create interactive visual content for consumers.  But in today’s market, there are so many different platforms, it can be tough to decide where to begin.  When it comes to visual content, consumers could be turning to TV, YouTube, Netflix, Hulu, Vudu, you name it.  But here’s the thing: In order for your content to get the attention it deserves, you…


FCA MOPAR Parts & Service Conference Recap: A Bumper Crop of Pent Up Interest

Posted by Tom Cannata on October 21, 2016 at 5:38am 0 Comments

Going a bit astray from the normal blog of what we can do to change and improve our current processes and offerings in the automotive industry, I’d like to touch on something broader.


I recently participated in a customer service loyalty conference – the FCA MOPAR Parts & Service Conference – and it was wonderful as I watched a sales through service conference break out in front of me.


In my 38 years in the auto industry I have worked on the OEM side, in dealerships and as a vendor and I have truly never seen such a desire to learn from dealers, their managers, vendors and FCA personnel. More than 1,200 attendees gathered over three days to discuss how to acquire new and retain current customers. And over 50% of those attendees were dealer managers and decision makers. As…


Saftey First: 4 Tips For The New Motorcycle Owner

Posted by Meghan Belnap on September 21, 2016 at 12:30pm 0 Comments

Whether you are planning a long ride across the country or purchased a new motorcycle to save money on gas, safety should be your number one priority. All it takes is a single mistake or lapse in judgment, and you might find yourself dealing with ongoing injuries that will change your life forever. Here are four tips that all motorcycle owners should keep in mind every time they get on the road. 

Always Drive Defensively

The best thing a motorcycle owner can do is change their mindset about riding. While it is an exciting way to travel, riding a motorcycle is much different than operating a vehicle. You must assume at all times that no one else can see you and could put you in danger at any moment. Unlike cars…


Just a Gimmick? Or Are Giveaways Really Needed?

Posted by Alexia Henson on October 20, 2016 at 6:25am 0 Comments

Do you shy away from giveaways and win-a-prize type mailers? If you’re like most dealers, you probably do. Giveaways are frowned upon for fear of attracting customers who are more interested in winning a prize than buying a car.

Customers come into your dealership daily. When asked if they need help, the normal response is: “No, I’m just looking.” But guess what? Even though they are “just looking,” those lookers turn into test drives and test drives turn into sales.

There’s not much difference between those lookers and a customer that walks in with a mailer, proudly announcing their hope of being the big “grand prize winner.” Gift-seekers definitely don’t show up intending to buy a car, but a gift-seeker can turn into a looker. A looker can turn into a test drive. And a…


Communicate Your Dealership's "Why" With Video

Posted by Timmy D. James on October 20, 2016 at 5:52am 0 Comments

Great leaders and organizations inspire people because they are good at explaining why they do what they do. Their why gets people motivated. Their why makes people want to work for that company. Their why makes people want to buy their products.


For auto dealerships, your purpose is your “why buy” or “value proposition” message. The goal of this message is inspire, motivate and make people want to buy your cars.


Dealers, if you don't know your why, I highly recommend finding it. Author Simon Sinek has a book called "Start With Why" and a course on how to find your why. There are dozens of articles on the Internet that can help you find your why. I won't go into that here because the purpose of this blog is not to help you find your why.  


The purpose of this…


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A personal Google, just for you

When Google was founded, there were about 300 million people using the Internet. The vast majority of them were sitting at desktop computers and looking for answers that came in the form of blue links. Today, the Internet community is closer to 3 billion people, and you’re searching for all kinds of help everywhere — from your cars and your classrooms, to your homes, to the phones in your pockets. Across all these contexts and devices, there are even more questions to be asked, and more that we can do to help you get the answers you need.

From mobile first to AI-first
When I look at where computing is heading, I see how machine learning and artificial intelligence are unlocking capabilities that were unthinkable only a few years ago. This means that the power of the software — the “smarts” — really matter for hardware more than ever before. The last 10 years have been about building a world that is mobile-first, turning our phones into remote controls for our lives. But in the next 10 years, we will shift to a world that is AI-first, a world where computing becomes universally available — be it at home, at work, in the car, or on the go — and interacting with all of these surfaces becomes much more natural and intuitive, and above all, more intelligent.

This is why we built the Google Assistant, which allows you to have a natural conversation between you and Google. It’s one Assistant that’s ready to help you throughout your day. The first instance appeared in our new smart messaging app Google Allo to help you in group conversations. But that’s just the beginning. We want to help you get things done in your world, across different places, contexts and situations. And that means building the Google Assistant and other amazing software into the hardware that you depend on every day.

The best of Google
Today we announced a new family of hardware that’s a step toward making sure that no matter where you are, or what you’re doing, you can have the best of Google by your side. The Pixel is the first phone with the Google Assistant built in. With Google Home, our voice-activated speaker powered by the Google Assistant, just say “Ok Google” to get answers and help around the house. With Chromecast Ultra and Google Wifi, your home becomes even more connected. And our new Daydream View headset and controller lets you explore new worlds in virtual reality with just your phone. These all do different things, serve different purposes — but they all deliver Google, the way we intended it.

Great hardware is powered by great software. And a beautiful, intuitive device allows the underlying technology to shine. As the range of devices in our lives expands, we’re seeing unprecedented advances in software as a result of investing in technologies like search, machine learning and AI, which benefits things like translation, voice recognition, image recognition and natural language processing. It’s still early days, but when all of that works together, the Google Assistant allows you to get things done, bringing you the information you need, when you need it, wherever you are.

Of course, we know we can’t do it alone. We’re building with partners in mind, so when you talk to your Assistant, you’re able to better connect with developers, publishers, and businesses.

While we are at the beginning of this journey, I can already see the tremendous strides we’re making with machine learning and AI, which gives me confidence that we’re going to do some amazing things for users over the next 10 years.

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Automotive Marketing News

FCA keeps switching quality chiefs, but problems linger

Doug Betts, Matt Liddane and Scott Garberding all are talented executives with long, successful resumes, yet none has been able to turn around FCA's laggard reputation when it comes to quality.

Buick becomes first U.S. brand to crack top 3 reliability rankings by Consumer Reports

Buick cracked into Consumer Reports' ranking of the top three most reliable brands -- a feat no American brand has accomplished since the organization began tracking brand performance in the early 1980s. Buick ranked No.

AutoNews Now: Sports cars slump as boomers age

Sports-car sales slumping as boomers age; Audi diesel buyback plan?; Ford, Jaguar Land Rover test connected cars in U.K.; Nissan's big choice; Lamborghini's smash performance.

Toyota to sponsor USA Today's new virtual reality show

Toyota is testing a new type of advertising by running the first commercial designed to be viewed within USA Today's new virtual reality program.

BMW Films is coming back -- but does it matter?

When BMW Films debuted in 2001, YouTube didn't exist, Mark Zuckerberg was 17 years old and tweeting is what birds did. So why should people care that the luxury automaker is bringing BMW Films back next week after a 14-year absence?

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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