Automotive Digital Marketing ProCom

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Automotive News Videos

Industry Sets Unwanted Record (12/22/14)

More than 60.5 million vehicles recalled; more Acura leases in '15?; import-dealer chief on CFPB; where auto ideas are born.

Most Powerful Cadillac Ever (12/22/14)

2016 CTS-V has 640-h.p. V8; Volt to get ELR tech; Hyundai hires BMW engineer; China-made Jag; re-energizing Malibu.

Dandy Dec. U.S. sales forecast (12/19/14)

Monthly rise of 11% seen on 16.6M SAAR; Tesla's fast swap; Stein on Jeep, Sergio, payload; Mazda6 milestone; traffic deaths drop.

Ghosn: A 'Bloodbath' in Russia (12/19/14)

Renault-Nissan latest to curb Russia sales; phone-free Android?; U.S. exiting Ally; Caddy video mirror; Honda honors heritage.

Detroit 3 U.S. Market Share Shift (12/18/14)

GM’s U.S. market share loss since 2000 tops rivals’; Toyota invests in Mich.; BMW closes in on VW; Spyker is bankrupt.

Top 5 Most Popular Automotive Marketing Videos of Past 30 Days

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Learn More About Digital Marketing... Watch the Video Referenced Below!

Latest ADM Activity - Click "More" at bottom!

Arnold Tijerina's blog post was featured

Jim Radogna: Avoiding the Eye of Mordor in Social Media

Just like in the blockbuster series “The Lord of the Rings”, the Eye of Mordor is always open. Until now, its focus has been on larger battles and more interesting things. Then a Hobbit found a golden ring and slipped it on his finger. And the Eye started paying attention to this little being that…See More
2 minutes ago
Paul Mirek's blog post was featured

5 Things We Read This Week: December 14-19

Dealership reviews coming to AutoTrader, the state of the U.S. auto market, and an important new Google AdWords metric1. AutoTrader.com Adding Dealership Reviews (Auto Remarketing)AutoTrader will begin integrating consumer-generated ratings and reviews from DealerRater into its dealer profile pages starting this month. AutoTrader.com will also introduce a “Rate & Review This…See More
3 minutes ago
Rebecca Kon's blog post was featured

Emotion + Information = Expert Selling

It is said that people buy with their emotions. However, what really happens is a mix between influential information and emotional cues.MarketingProfs provides some great insight about the different degrees of emotion and logic in the buying process. …See More
3 minutes ago
Richard Holland's blog post was featured

Video Games: Using Employee Interests To Train

Despite the many tools available and the best of intentions, many dealerships struggle with providing ongoing professional development for their staff.Whether it’s because of the volume of customers that need handling; lack of time; or worry about taking a technician or salesperson out of commission – even for a short period of…See More
3 minutes ago
Profile IconEwa Fletcher , Alan George, Chris Augeri and 3 more joined Automotive Digital Marketing ProCom
4 minutes ago
Black Book posted a blog post

Another Solid Week of Activity

Hello and welcome to this week’s Used Car Market Report from Black Book. Last week we reported how the market has been trending in a non-traditional December way. Little has changed this past week. Bidders are still pretty aggressive and the results were over 2250 vehicles adjusted on average each day of the week, with 52% being increasing adjustments of the previously published values. This…See More
9 hours ago
Brian Cox posted a blog post

Flick Fusion Introduces VidMagnet™, An Inventory Video Add-On Designed to Drive More Traffic to Auto Dealer Websites

Urbandale, IA--December 22nd, 2014--Flick Fusion (www.flickfusion.com) today introduced VidMagnetTM, a powerful addition to inventory videos that leverages Video SEO (VSEO) and drives more traffic from YouTube and other video websites to auto dealer websites. When a dealership sells a vehicle featured in an inventory video, normally that video is removed from the Internet. With VidMagnet, the video stays on the Internet indefinitely and re-directs car…See More
11 hours ago
Arnold Tijerina posted a blog post

Jim Radogna: Avoiding the Eye of Mordor in Social Media

Just like in the blockbuster series “The Lord of the Rings”, the Eye of Mordor is always open. Until now, its focus has been on larger battles and more interesting things. Then a Hobbit found a golden ring and slipped it on his finger. And the Eye started paying attention to this little being that…See More
14 hours ago
Mike Elliott updated their profile
yesterday
Ric McCoy liked Peter Martin's blog post Stop Viewing it as Reputation Management and more Like Identity Marketing
Sunday
Alexander Lau commented on Paul Potratz's blog post Are You Fully Prepared?
"I guess this is a good reminder, but you're kinda late on this subject, no offense. Additionally, we could get into usability studies and testing, etc.on responsively designed / coded layouts, etc. Just because something is responsively…"
Friday
Paul Potratz posted a blog post

History Repeats Itself

Your SEM Account Proves ItRunning a search engine marketing campaign will only get you so far without developing an advanced pay-per-click strategy. If you're not taking advantage of these two tools in your AdWords account, you're missing out. By using the accounts historical data, Google can calculate how certain changes impact your account's performance, as well as provide insights into expanding targeting capabilities that will increase conversions significantly. This week on…See More
Friday
Alexander Lau commented on Peter Martin's blog post Stop Viewing it as Reputation Management and more Like Identity Marketing
"Use Yext (ask for Nicole), if you want Brand Analytics service (partially part of RM, when it comes down to it) @ http://www.yext.com, but be prepared to have to pay forever. As soon as you stop paying they strip out your credentials from their…"
Friday
Alexander Lau commented on Paul Potratz's blog post What Exactly Are We Selling?
"Eh? Dealers all sell the same new cars and then there's used cars, which is a complete crap shoot! LOL! Pretty stinking easy."
Friday
Alexander Lau commented on Manny Luna's blog post Why won't Cobalt update all the GMC/Buick OEM sites? This is effecting organic traffic!
"How did I miss this? Well, unfortunately, my current boss has put a mussel on me. I cannot say what I want to say about Cobalt. "
Friday
Paul Mirek posted a blog post

5 Things We Read This Week: December 14-19

Dealership reviews coming to AutoTrader, the state of the U.S. auto market, and an important new Google AdWords metric1. AutoTrader.com Adding Dealership Reviews (Auto Remarketing)AutoTrader will begin integrating consumer-generated ratings and reviews from DealerRater into its dealer profile pages starting this month. AutoTrader.com will also introduce a “Rate & Review This…See More
Friday
Yoey Thamas posted blog posts
Friday
Mike Elliott liked Renee Hans's profile
Friday
Jonathan Dawson shared their blog post on Twitter
Thursday
Rob Hagen posted a video
Thursday

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Jim Radogna: Avoiding the Eye of Mordor in Social Media

Posted by Arnold Tijerina on December 22, 2014 at 5:30am 0 Comments

Just like in the blockbuster series “The Lord of the Rings”, the Eye of Mordor is always open. Until now, its focus has been on larger battles and more interesting things. Then a Hobbit found a golden ring and slipped it on his finger. And the Eye started paying attention to this little being that had avoided the Eye’s gaze… until now.



The intersection of advertising, marketing, and compliance is not easy to navigate. It seems as if each week, rulings are being rendered from one of the myriad of regulatory bodies making it more difficult for dealers to know what they should – and should not – be doing in regards to social media in order to stay compliant. In an effort to bring clarity to an increasingly confusing and misunderstood topic, I sat down with Jim…

Continue

5 Things We Read This Week: December 14-19

Posted by Paul Mirek on December 19, 2014 at 8:54am 0 Comments

Dealership reviews coming to AutoTrader, the state of the U.S. auto market, and an important new Google AdWords metric

1. AutoTrader.com Adding Dealership Reviews (Auto Remarketing)

AutoTrader will begin integrating consumer-generated ratings and reviews from DealerRater into its dealer profile pages starting this month. AutoTrader.com will also introduce a “Rate & Review This Dealer” button which will take consumers to the DealerRater page for that store.

We say: This shift will add to visibility for dealerships’ DealerRater reviews, but a balanced review distribution on leading sites is still key to successful online reputation. 3 Birds Loyalty & Engagement solutions can help ensure an evenly…

Continue

Emotion + Information = Expert Selling

Posted by Rebecca Kon on December 18, 2014 at 7:00am 0 Comments

It is said that people buy with their emotions. However, what really happens is a mix between influential information and emotional cues.

MarketingProfs provides some great insight about the different degrees of emotion and logic in the buying process. In this article, they discuss how the beginning and aftermarket stages of the buying cycle are the highest in emotion, and once a shopper gets closer to the sale, they start to become more logical and evaluate the information they have received.…

Continue

Video Games: Using Employee Interests To Train

Posted by Richard Holland on December 18, 2014 at 6:30am 0 Comments

Despite the many tools available and the best of intentions, many dealerships struggle with providing ongoing professional development for their staff.

Whether it’s because of the volume of customers that need handling; lack of time; or worry about taking a technician or salesperson out of commission – even for a short period of time – training presents many challenges to dealership management.

 

A recent article in Automotive News reported that Chrysler thinks they have found a potential solution – video games.

According to the article, Chrysler has developed “four video games to…

Continue

Don’t Be So Serious!

Posted by Brian Cox on December 15, 2014 at 6:30am 4 Comments

A little over a month ago, a couple of employees at a car dealership in Illinois published a music video on YouTube titled “Keys In A Box,” which parodied a sketch from Saturday Night Live.

These two individuals proceeded to have a great time and showcased their dealership in a creative and fun way. Their reward? Over 67,000 views in just one month, as well as compliments from Jalopnik, Edmunds and AdWeek. I wouldn’t be surprised if this helps place the dealership top-of-mind when a local customer is ready to buy their next vehicle.

 

Having fun with your branding and being creative with any videos can help you stay top-of-mind with your customer base. Think of the Volkswagen commercial that debuted a few Super Bowls ago – the one…

Continue

What Exactly Are We Selling?

Posted by Paul Potratz on December 16, 2014 at 9:00am 2 Comments

Market To A Lifestyle

Each person leads a different lifestyle than the next so stop with the general ads and start getting more specific! 

Make your audience feel like you're speaking directly to them. Talk about the tough trucks on your lot and target it to construction workers, people with boats, or even those interested in country music.


On this episode of Think Tank Tuesday, learn how to give your ads a more personal feel that users can connect with.

Stop Viewing it as Reputation Management and more Like Identity Marketing

Posted by Peter Martin on December 15, 2014 at 10:13am 3 Comments

Reputation management has been around for longer than the internet. It's not new. In the past, it's been considered public relations, branding, customer service, word of mouth; the list of different components associated with old school reputation management is huge.

In the automotive industry, it's become a buzzword that encompasses all of these things to some extent. It has been more easily quantified in the form of online reviews on sites like Yelp, Google+, and DealerRater, but it's still pretty much the same thing that it's always been. Treat customers right, fulfill their needs, address their concerns, and ask them to tell others about their experience. That's how reputation management has always been and that really hasn't changed.

What has changed is the way…

Continue

Proactive Live Chat

Posted by TERRY GIBSON on December 11, 2014 at 2:16pm 0 Comments

WestJet: A No Holds Barred Customer Loyalty Strategy

Posted by Richard Holland on December 11, 2014 at 5:00am 0 Comments

Last year, WestJet pulled off an elaborate scheme whereby flight passengers met with a virtual Santa at the gate to share any Christmas wishes. Upon arrival, these passengers were beyond delighted to discover the very gifts they had just wished for circling the baggage carousel. The whole caper was filmed and edited into a story that has been viewed by over 37 million people to date.

 

Just last week, WestJet pulled it off again. This time, however, they chose to take their holiday plans to a small, poverty-stricken village in the Dominican Republic. Santa’s sleigh was staged in the middle of the village, where both children and adults could relay their Holiday needs and wishes to Santa via video. Not long afterwards, a huge party was held to…

Continue

3 Horrifying Fails of Dealership Follow-Up Emails

Posted by Rebecca Kon on December 10, 2014 at 12:33pm 1 Comment

Your dealership follow-up process impacts the effectiveness of everything from your live chat service to your advertising efforts. Without proper follow-up, shoppers don’t buy...and then your dealership doesn’t make any money.

With that in mind, and you might want to sit down for this...after doing some research, I’ve discovered a horrifying reality…the email follow-up process is broken for many dealerships.

Yes, you read that right. The email follow-up process is broken, and it needs mending ASAP!

So in an effort to repair the dealership email follow-up process, I’ve outlined below three ways that dealership emails are currenting failing, and also given the solutions dealerships can use to prevent these horrible email fails and win back their shopper satisfaction and sales!…

Continue

Automotive Thought Leader Journal

Automotive Marketing and Car Dealer News from AutoBlog

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Let's celebrate the season of giving

It's the season of giving, and there are a lot of ways to give—by donating, by volunteering, by surprising a stranger with a random act of kindness. And we're joining in to help spread the holiday cheer. This month, Google.org is giving more than $15 million in grants to organizations using technology to address some of the world’s biggest problems. From San Francisco to Western Africa, these organizations are making a direct impact on people around the world, every day.

One of our grants will go to Feeding America. Each year, billions of pounds of surplus food are sent to landfills, while 49 million Americans (including one in five children) go hungry. Our grant will help support their newest food rescue initiative called the Online Marketplace, a program that connects local retail and foodservice businesses who have excess food to those in need. Feeding America serves 3.3 billion meals annually and the Online Marketplace is projected to lead to the recovery of an additional 740 million meals, significantly reducing food waste while giving more families access to food.

Two of our other grantees are working on the front lines to help ensure lives aren't lost to preventable diseases. Nexleaf Analytics works to get life-saving vaccines to children in India and Mozambique by preserving these vaccines before they spoil by installing low-cost refrigerator sensors in clinics. Malaria No More is fighting to save lives by better understanding the spread of malaria using newly available mobile data to map malaria cases and how they are being treated.

To learn more about additional nonprofits we’re supporting through these grants, and to see how you can get involved with their efforts, visit g.co/happyholidays and see our slideshow below:


These are only part of our annual philanthropic efforts. Over the course of the year, we strive to make the world a little bit better through our technology and giving programs, including more than $100 million in grants, $1 billion in technology resources, and 80,000+ volunteer hours donated to causes around the world.

We're inspired by all the people out there who are working to make a difference—whether it's one of these organizations or simply one person doing a good deed for another. We're glad to do our part spreading some love this holiday season, and look forward to seeing more world-changing work in 2015.

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