Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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Automotive Marketing Professional Community Serves Car Dealers

Official ADM Hash Tag: #ADMPC

Benefits of ADM Professional Community Membership:

  • Access to exclusive content
  • Publish your own content
  • Download Files for Editing and use in your dealership
  • Comment on articles, videos, charts and forum posts
  • Start an ADM Group, control who becomes a member
  • Access to Special Pages
  • Receive notifications on your favorite topics
  • Network with peers and use their content
  • Participation in contests and see survey results
  • Make requests to ADM Editors and Industry Thought Leaders
  • Personal Assistance from ADM Community Leaders

Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

Professional Community

AutoDigitalMarketing@Gmail.com

2701 N. Rainbow Blvd.
Unit 2202
Las Vegas, NV 89108
505-301-6369

Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Automotive News Videos

Detroit 3 Embracing Health Co-op? (9/4/15)

Detroit 3 embracing health co-op?; Sam's Club, TrueCar team up; Vette museum milestone; Land Rover's 'transparent' trailer; BMW as Instagram star.

Bringing Jaguars Within Reach? (9/3/15)

Jaguar tries lower prices, free maintenance; Benz takes aim at Tesla, Debut set for Model 3; The next VW chairman?; Labor Day bargain buys.

Tesla Model X Coming Sept. 29 (9/3/15)

Tesla Model X coming Sept. 29; Dealer sues Maserati; BMW, Audi, Benz clear hurdle in 'Here' buy; Honda recalls '15 Fit; VW's mini Darth Vader, 4 years later; Safest driving cities.

From Hellcats to Heavy Duty Rams (9/2/15)

Hellcats to Heavy Duty Rams: FCA's 2016 lineup; Ford open to health-care pool; L-R's U.S. diesel debut; Model X decision time; Official Prius teaser.

Aug. U.S. Sales Winners, Losers (9/2/15)

Aug. U.S. sales winners, losers; Luxury win for Lexus; Barra's Volt frustration; New Hyundai, Nissan U.S. sales chiefs; More time to run VW; Oprah gets a car, too; Safest U.S. driving cities.

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Auto Industry Marketing and Advertising News

GMC doesn't care if it's Mt. McKinley or Denali

Filed under: , , , , ,

GMC likes the free publicity but doesn't plan to change any of its marketing in light of Mt. McKinley becoming Denali.

Continue reading GMC doesn't care if it's Mt. McKinley or Denali

GMC doesn't care if it's Mt. McKinley or Denali originally appeared on Autoblog on Tue, 01 Sep 2015 14:45:00 EST. Please see our terms for use of feeds.

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Recharge Wrap-up: Shell Eco-Marathon 2016, Apple poaches Tesla Autopilot expert

Filed under: , , , , , , , ,

Apple adds Tesla engineer to its autonomous driving tech team. Salvador Duran joins Trulli Formula E. Shell Eco-Marathon 2016, registrations begin. Fuels America ad targets President Obama on RFS.

Continue reading Recharge Wrap-up: Shell Eco-Marathon 2016, Apple poaches Tesla Autopilot expert

Recharge Wrap-up: Shell Eco-Marathon 2016, Apple poaches Tesla Autopilot expert originally appeared on Autoblog on Mon, 24 Aug 2015 18:28:00 EST. Please see our terms for use of feeds.

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Toyota turns lemonade into hydrogen fuel for Mirai

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The third in Toyota's Fueled by Everything campaign for the Mirai hydrogen fuel cell sedan features Nikki Glaser talking up the energy possibilities in leftover lemonade.

Continue reading Toyota turns lemonade into hydrogen fuel for Mirai

Toyota turns lemonade into hydrogen fuel for Mirai originally appeared on Autoblog on Sun, 23 Aug 2015 09:02:00 EST. Please see our terms for use of feeds.

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Latest ADM Activity - Click "More" at bottom!

Mathew Koenig is attending James A. Ziegler's event
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Debbie and the Dawg Bringing it to Detroit at Greektown Hotel-Casino Detroit

September 21, 2015 at 8:30am to September 22, 2015 at 5:30pm
http://www.InternetBattlePlan.com.Special room rates, and breakfast and lunch provided.... cocktail reception first night. Dealers and GMs attend free! Call Jim for group rates (770) 921-444018 Top-Experts on Stage in two-days at the Greektown Hotel-Casino, Downtown Detroit. Experts like Tammie LeBleu, Scott Pechstein, Mat Koenig, Kerri Wise, Jim and Debbie Ziegler, Sean V. Bradley, Elise Kephart-Adame, many more...Call Jim (770) 921-4440  or…See More
2 hours ago
Kris Rosychuk and Ralph Paglia are now friends
2 hours ago
Tabitha Martin posted a status
"Thank you, from Alcoa Tn!"
3 hours ago
Patrick Nash shared Mark Frost's blog post on Google +1
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Patrick Nash liked Mark Frost's blog post Blogging for Car Dealers: How to Get Started
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Anthony Bergs shared Paul Moran's blog post on Twitter
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Anthony Bergs liked Paul Moran's blog post Transforming Angry Customers into Satisfied Ones
3 hours ago
Anthony Bergs commented on Paul Moran's blog post Transforming Angry Customers into Satisfied Ones
"Know the needs of your audience is the best way to succeed. No matter what you are trying to sell or promote, a satisfaction of your clients is an integral part. You will never receive 100 percentage satisfaction, but at least, you need to try.…"
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Profile IconAnthony Bergs, Morantz Custom Cabinetry, Dee Kron and 7 more joined Automotive Digital Marketing ProCom
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4 hours ago
Byron Tyers posted a blog post

Fixed Operations Marketing Strategies for Tire Change Season?

The coming months are a busy time for Canadian Service Departments. With October & November comes a wave of customers who will require their seasonal tire change. Naturally, most of your customers will procrastinate and decide to act at the first sign of snow or freezing temperatures.This seasonal rush can lead to disorganization in Service Departments. More specifically, it can lead to less time spent with each customer by Service Advisors. Labour sales per repair order along with CSI…See More
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Danil James posted a status
12 hours ago

Influencer
Ralph Paglia posted a blog post

Digital Impact Has Transformed All Automotive Marketing

How Digital Is Shaping Automotive MarketingJames Green lays out the state of the automotive industry's digital transformation, suggesting ways to take advantage of the opportunity.Written by See More
13 hours ago

Influencer
Ralph Paglia's 2 blog posts were featured
15 hours ago
Mark Frost's blog post was featured

Blogging for Car Dealers: How to Get Started

Blogging for business is by no means a new phenomenon. It's been talked about for years now, and I'm sure most of you reading this have tried blogging, whether in your free time or for a business.But while the craze around blogging has died down as it becomes more acceptable, there are still plenty of people out there skeptical about blogging and its potential benefits. In this post, I'll…See More
17 hours ago
Mike Gorun's blog post was featured

Is The Way to Loyalty Through Your Customer’s Stomach?

Companies increasingly invent new and creative ways to earn loyalty from their customers. Every year we hear of companies pulling off interesting and creative ways to gain exposure and foster loyalty through acts of kindness, goodwill or just being fun. For the fourth consecutive year, Uber became the ice cream man. It seems that…See More
17 hours ago
Rebecca Kon posted a blog post

Unmasking "Bob" in a Live Chat Conversation

In a recent webinar, “The 4 Best Kept Secrets of Mobile Live Chat Success" Todd Smith, CEO of ActivEngage, tells a story about the large number of shoppers today using chat who give the name "Bob" when they first start a conversation. This is a testament to the fact that most shoppers chat because it’s…See More
20 hours ago
Michael Meyers posted a blog post

A Short Guide to Digital Marketing for Auto Dealers – 4 Essential Steps for Success

Today’s consumers are more modern, digitally-connected and always on-the-go. To target today’s auto shoppers, dealers must also follow suit – which means being on-line and becoming just as digitally connected. And dealers are listening. In fact, according to research by eMarketer, digital spend is on the rise and will only continue to climb over the next 5 years. …See More
23 hours ago
Jeannine Fallon posted a blog post

Are You Selling What Customers Want to Buy?

Here's a great piece our news team at Edmunds.com produced. Does this research change the focus  of your conversations with shoppers?Auto Tech Pile-On Leaves Consumers Turned Off, Study FindsThe "technology arms race" has left four of 10 consumers thinking that automakers are offering too many high-tech features, according to a recent Harris Poll study.Some of this technology was once only available on premium brands like Acura, …See More
yesterday

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ADM Blog Posts

New Data on Consumer Perception Shows Big Change in Rank for Car Dealers

Posted by Ralph Paglia on September 3, 2015 at 6:00pm 0 Comments

Source: Gallup

How Does The Auto Industry Rate When Compared To Other Business Categories For Positive Consumer Perception?

Great News! (for real)

For the past 30+ years I have valiantly stood up for the auto industry as a whole, and car dealers more specifically when it comes to the many disparaging survey results and market research which showed poor results for automotive... Using the BDC standard phone call intro, "I have great news!" may actually be justified in this case. The latest consumer poll…

Continue

Mobile Marketing Ad Spend Now Gets Over 50% Of Digital Budget

Posted by Ralph Paglia on September 2, 2015 at 7:30pm 0 Comments

Continue

Unmasking "Bob" in a Live Chat Conversation

Posted by Rebecca Kon on September 3, 2015 at 2:30pm 0 Comments

In a recent webinar, “The 4 Best Kept Secrets of Mobile Live Chat Success" Todd Smith, CEO of ActivEngage, tells a story about the large number of shoppers today using chat who give the name "Bob" when they first start a conversation. This is a testament to the fact that most shoppers chat because it’s a way to get information without revealing too much about themselves upfront. They want to remain anonymous.

However, a sales rep cannot sell a car to someone who is unwilling to share personal information. You need a lead. A legitimate name, phone number, and email address.

So how does a live chat conversation get a shopper from “Bob” to Robert Smith? How do you turn an anonymous website visitor into a qualified buyer?…

Continue

A Short Guide to Digital Marketing for Auto Dealers – 4 Essential Steps for Success

Posted by Michael Meyers on September 3, 2015 at 11:30am 0 Comments

car social media

Today’s consumers are more modern, digitally-connected and always on-the-go. To target today’s auto shoppers, dealers must also follow suit – which means being on-line and becoming just as digitally connected. And dealers are listening. In fact, according to research by eMarketer, digital spend is on the rise and will only continue to climb over the next 5 years.

automotive digital ad spend

 

According to Google stats, 82% of car buyers are in the market for three months or less will use seven or eight digital sources on average. 

digital ads spend

Here are 4 essential steps to become super savvy at digital marketing and ultimately, drive more cars off your…

Continue

This Week in Social Media with @seekristintweet

Posted by Joseph Little on September 2, 2015 at 1:08pm 0 Comments

News for the Week of August 31

Guest Blogger today: Kristin Huntley, Director of Content and Marketing

You Don’t Have to Be Square!  Thanks Instagram!

This week, Instagram announced they are expanding their format to allow for portrait and landscape photos and videos, as well as the traditional square posts users are accustomed to. Instagram stated that one in five posts shared is not in square format, prompting this update in order to make posting easier and more fun for all users. To maintain its clean grid feel, posts will appear as center-cropped squares. For video formats on Instagram, this newest update allows for an even more cinematic experience than ever before. Dealerships…

Continue

Blogging for Car Dealers: How to Get Started

Posted by Mark Frost on September 2, 2015 at 1:00pm 0 Comments

Blogging for Business

Blogging for business is by no means a new phenomenon. It's been talked about for years now, and I'm sure most of you reading this have tried blogging, whether in your free time or for a business.

But while the craze around blogging has died down as it becomes more acceptable, there are still plenty of people out there skeptical about blogging and its potential benefits. In this post, I'll show you how to get started so you can be on your way to developing a more advanced and successful digital marketing strategy.

Every business's site should have a set of main pages that act as the gatekeepers of information. These offer information about your business, its services, and help assure potential customers that they're choosing the right business based on their…

Continue

Be Your Own Life Coach, Continued-Part 2

Posted by Joseph Little on September 1, 2015 at 12:37pm 0 Comments

What are the ways I sabotage myself? [Getting honest]

Here’s some honest for you. I avoided writing this post because I’ve been going through a lot of change over the past 4 years and I’m tired. I crave the blissful ignorance of imagining I don’t have any major blind spots at the moment. I want to not knowwhat I need to work on for a hot second…but that is not the path I’ve committed myself to, and it’s not the path to growth or success. I’m all in on becoming the best version of myself and there’s no turning back. So who’s with me?  Let’s get started.

Ch-ch-ch-Changes

I said it in my session, and I will say it again…there is only one thing every woman who wants to be successful must fully commit herself to, and that is embracing change. Change is really the only constant in life. And change requires focused mental,…

Continue

Is The Way to Loyalty Through Your Customer’s Stomach?

Posted by Mike Gorun on September 1, 2015 at 5:30am 0 Comments

Companies increasingly invent new and creative ways to earn loyalty from their customers. Every year we hear of companies pulling off interesting and creative ways to gain exposure and foster loyalty through acts of kindness, goodwill or just being fun. For the fourth consecutive year, Uber became the ice cream man. It seems that every year for the past four years, Uber holds what it calls an “ice cream social.” On this day, the Uber app opens up a new feature - rather than simply being able to choose which type of Uber you want, on that day you can order up some ice cream. For $25, Uber will send one of its drivers to your house, workplace or wherever you wish and hand deliver five ice cream treats in a goodie bag all from an “Uber Ice Cream” branded vehicle. Needless to say, people went crazy…

Continue

Is your dealership a PowerDealer? You should be. Here's why:

Posted by Thomas Morris on August 30, 2015 at 5:30am 0 Comments

What is PowerDealer?

In addition to being where I work, PowerDealer is an app that is best described as Web-based dealer management software that provides car dealers with access to their own dealership's retail transaction data, alongside those same data points aggregated from over 11,000 dealerships in North America.

Besides your own dealership, or your dealer group's multiple roof-tops, car dealers and authorized managers can see how their store compares with other dealerships by franchise. The performance metric comparisons provided by the PowerDealer dashboard are the single most accurate management performance benchmarks in the auto industry. They are based on more than 117 million new and used vehicle sales, with the numbers and data points…

Continue

Mobile Marketing Mysteries Solved

Posted by Joseph Little on August 31, 2015 at 2:26pm 0 Comments

Defining and Attracting Your Mobile Consumer

More people in the world own smartphones than toothbrushes, so if your dealership isn’t already taking notice of the impact mobile marketing has on today’s shoppers, it’s time to sharpen the focus and zero in on how technology and convenience are changing the way consumers are shopping.  Businesses across the globe know that adapting and changing along with consumers is key when it comes to being successful, and everyone knows that today’s market is fast-moving and continually changing.  In order to compete and grab the attention of potential customers, you’ll need to reach them where they are shopping and researching—and the statistics tell us shoppers are increasingly using their mobile devices to help…

Continue

Automotive Thought Leader Journal

Automotive Marketing and Car Dealer News from AutoBlog

GMC doesn't care if it's Mt. McKinley or Denali

Filed under: , , , , ,

GMC likes the free publicity but doesn't plan to change any of its marketing in light of Mt. McKinley becoming Denali.

Continue reading GMC doesn't care if it's Mt. McKinley or Denali

GMC doesn't care if it's Mt. McKinley or Denali originally appeared on Autoblog on Tue, 01 Sep 2015 14:45:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Google Blog Articles, News and More

Google Docs and Classroom: your school year sidekicks

School’s in! As you settle into your classes and start to juggle soccer practice, club meetings and homework, we’re here to help. We’ve been spending the summer “break” creating new tools to help you save time, collaborate with classmates and create your best work—all for free.

Schoolwork, minus the work 

Writing papers is now a lot easier with the Research tool in Docs for Android. You can search Google without leaving Docs, and once you find the quotes, facts or images you’re looking for, you can add them to your document with just a couple taps. That means less time switching between apps, and more time perfecting your thesis statement.
 
With Voice typing, you can record ideas or even compose an entire essay without touching your keyboard. To get started, activate Voice typing in the Tools menu when you're using Docs in Chrome. Then, when you’re on the go, just tap the microphone button on your phone’s keyboard and speak your mind. Voice typing is available in more than 40 languages, so we can help with your French homework, too. Voilà!

Do more, together

We’ve made it easier for you to tell what was added or deleted in Docs—and who made the changes. Now when you’ve left a document and you come back to it later, you can just click “See new changes” to pick up right where your classmates left off.

Forms helps you get a lot of information easily and in one place—so when you want to vote on your class field trip or collect T-shirt sizes for your team, you don’t have to sort through dozens of emails. With the new Forms, you can survey with style—choose one of the colorful new themes or customize your form with your own photo or logo, and we’ll choose the right color palette to match. Easily insert images, GIFs or videos and pick from a selection of question formats. Then send out your survey and watch as the responses roll in!


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Your best work, your best you 

Creating presentations, crafting newsletters and managing your team’s budget is hard enough without having to worry about making everything look good. With the new collection of templates in Docs, Sheets and Slides, you can focus on your content while we make sure it gets the expert polish it deserves. Choose from a wide variety of reports, portfolios, resumes and other pre-made templates designed to make your work that much better, and your life that much easier.

With Explore in Sheets, you can now spend less time trying to decipher your data, and more time making a point. Explore creates charts and insights automatically, so you can visualize trends and understand your data in seconds on the web or on your Android. It’s like having an expert analyst right by your side.


Mission control, for teachers and students

A year ago, we launched Classroom to save teachers and students time and make it easier to keep classwork organized. Today we’re launching a Share to Classroom Chrome extension to make it easy for teachers to share a website with the entire class at the same time—no matter what kind of laptop students have. Now the whole class can head to a web page together, without losing precious minutes and focus to typos.


Rock this school year with Google Docs and Classroom. Your first assignment? Try these new features, which are rolling out today.

Posted by Ritcha Ranjan, Product Manager

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ADM Professional Community Founder Dedication Message

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Internet Sales Manager Resources and Blogroll

ADM Professional Community Blogroll:
1. Social Media Optimization 

3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

7. Toyota Community

8. Kia Community 

9. Toyota Social Media

10. Social Media Marketing 

11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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Get listed on this Blogroll; send your blog title text and your blog's associated URL. Include a link to your site's page showing the ADM title text: "Automotive Digital Marketing" linked to: http://www.automotivedigitalmarketing.com to Ralph Paglia via ADM.

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Automotive Marketing News

Nissan marketing exec Mohnke adds U.S. sales duties

Nissan North America's chief marketing officer Dan Mohnke will add U.S. sales to his responsibilities beginning today, the automaker said in a news release.

Nissan's absurd new sport

Nissan takes its UEFA Champions League sponsorship to a whole new level in its latest spot.

Enzo Ferrari's Hollywood horsepower

There's something irresistible about the life of Enzo Ferrari that continues to fascinate filmmakers.

Musk takes page from PayPal with Tesla Model S referral offer

Elon Musk reached back to his days at PayPal for Tesla's first-ever incentive offer. Anyone who orders a new Model S sedan before Oct.

Tesla Model S breaks Consumer Reports' test scale

Tesla's high-performance Model S P85D scored a 103 on Consumer Reports' ratings scale meant to top out at 100, forcing the magazine to recalibrate its ratings.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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