Automotive Digital Marketing ProCom

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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2701 N. Rainbow Blvd.
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Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Automotive News Videos

Fleet's Role in Detroit 3 Sales (7/2/15)

Synder: How fleet factored into Detroit 3 sales; BMW slips past Mercedes; Famed designer Giugiaro quits his firm; 17th Ford Escape recall; Volvo's twist on child safety seats.

June U.S. Sales Winners, Losers (7/2/15)

June U.S. Sales Winners, Losers; FCA, NHTSA to face off; Nissan axes hybrid Pathfinder; Magna Steyr to build JLR models; Robot kills VW worker; Cuban cars inspire reality show.

Sales Warm Streak Continues (7/1/15)

Trucks help push June sales 3.9% higher; FCA invests $280M to make Jeeps in India; '16 Mazda Miatas arrive; GM Korea workers OK strike; Used Car Guide changes hands.

Embattled Hamp Quits Toyota (7/1/15)

Toyota's Hamp resigns in wake of arrest; Report: Toyota, Honda, Nissan lenders to limit markups; Mirai range tops 300 miles; Tilton's legal setback; Brand loyalty on rise; Juke 2-wheel stunt

Magazine Raps Oil-Thirsty Cars (6/30/15)

Consumer Reports raps oil-thirsty cars; BMW, Audi, Subaru engines cited; Mexico looms large for UAW; GM-Navistar deal?; Spielberg to honor Bill Ford; Big muscle-car states.

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Auto Industry Marketing and Advertising News

Weekly Recap: Hyundai scores NFL sponsorship after GM exits

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We curate the week's events with a focus on Hyundai scoring the NFL's automotive sponsorship. Plus, other news and notes from the industry.

Continue reading Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Weekly Recap: Hyundai scores NFL sponsorship after GM exits originally appeared on Autoblog on Sat, 04 Jul 2015 11:01:00 EST. Please see our terms for use of feeds.

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GM out, Hyundai in as NFL audibles auto sponsorship

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Hyundai is the new auto sponsor of the NFL, and will gain access to the league's trademarks for its marketing and advertising access at major events.

Continue reading GM out, Hyundai in as NFL audibles auto sponsorship

GM out, Hyundai in as NFL audibles auto sponsorship originally appeared on Autoblog on Mon, 29 Jun 2015 14:15:00 EST. Please see our terms for use of feeds.

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Economic officials say Tesla gigafactory will open in a year

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The first batteries from the Tesla Gigafactory are now expected within 12 months. This is a bit sooner than was previously planned.

Continue reading Economic officials say Tesla gigafactory will open in a year

Economic officials say Tesla gigafactory will open in a year originally appeared on Autoblog on Mon, 29 Jun 2015 12:29:00 EST. Please see our terms for use of feeds.

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Latest ADM Activity - Click "More" at bottom!

Tyson Madliger liked J.D. Rucker's blog post Straight to Inventory versus Landing Pages for PPC
3 hours ago
Tom Gorham liked J.D. Rucker's blog post Straight to Inventory versus Landing Pages for PPC
3 hours ago
J.D. Rucker posted a blog post

Straight to Inventory versus Landing Pages for PPC

There have been several studies in the automotive industry that have conclusively answered this question with hard data and compelling reasons why it is the way it is. Unfortunately, these "conclusive" studies often point in opposite directions and always seem to be conducted by companies that lean in one direction or the…See More
yesterday
jozim eugenio posted blog posts
yesterday
Tyson Madliger liked Ralph Paglia's blog post Social Media Retargeting Ad Campaigns Most Cited For Budget Increases
yesterday
Tyrus McCormick commented on Dana Detrick-Clark's blog post The Difference Between Content Marketing and Digital Marketing and Why You Need Both
"Thanks - Good Article and even more to think about. Funny, I had once compared content to a "picnic basket" to someone once, rather than a birthday cake!"
yesterday
Tom Gorham liked Ralph Paglia's blog post Social Media Retargeting Ad Campaigns Most Cited For Budget Increases
yesterday
Rahul Paul posted a blog post

Service Your Mercedes Regularly To Enhance Performance

Owning a luxury car is the stuff of dreams for many. Not many people can however achieve this dream in their lifetime. And among those who achieve their dreams of owning a great luxury car, it is the Mercedes which rules the roost. There is something poetic in the name, ‘Mercedes’ itself. Once you own a Mercedes you will naturally become the envy of many. However, owning a Mercedes and taking care of it are two different aspects. For the Mercedes to function to its optimum capacity and for it…See More
yesterday
J.D. Rucker posted a discussion

Yet another question about TrueCar sentiment

This has been covered a million times I'm sure. I hate asking for further input but I've never really concerned myself with them until now. After reading an interview with the CEO, I'm starting to have concerns. Is this common? What do dealers think about TrueCar? Friend? Foe? Please post your thoughts. I think it's time for me to chime in on the discussion but I want to get some feedback from the industry first. Thank you in advance for your comments.See More
Friday
Sharon Barsch commented on Dana Detrick-Clark's blog post The Difference Between Content Marketing and Digital Marketing and Why You Need Both
"I have found it has to be a nice balance between both. I use our digital marketing agency and mirror their vision for the month with my inbound marketing. Great piece. Thanks for sharing"
Thursday
Sharon Barsch liked Dana Detrick-Clark's blog post The Difference Between Content Marketing and Digital Marketing and Why You Need Both
Thursday
Sharon Barsch liked Ralph Paglia's blog post Social Media Retargeting Ad Campaigns Most Cited For Budget Increases
Thursday
Ralph Paglia's 2 blog posts were featured
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J.R. Batchelor's blog post was featured
Thursday
Ralph Paglia posted a blog post

Social Media Retargeting Ad Campaigns Most Cited For Budget Increases

Automotive Marketers are Most Likely to Increase their Social Retargeting Advertising Spend in 2015-2016Do you use retargeting? If not, you’re part of a small group of marketers who don’t, based on an August 2014 study by Marin Software.Fully 88% of US marketers polled used retargeting, and the majority of…See More
Thursday
Dana Detrick-Clark commented on Dana Detrick-Clark's blog post The Difference Between Content Marketing and Digital Marketing and Why You Need Both
"Thank you, Tom! I believe the most important thing we can share with our prospects and partners is clarity. When we demystify these concepts and speak the same language, the door to creativity and results opens!"
Thursday
Profile IconDana Detrick-Clark and Patrick Nash joined Ralph Paglia's group
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Content Marketing

What is Content Marketing?Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable customer…See More
Thursday
Dana Detrick-Clark liked Cory Mosley's video
Thursday
Patrick Nash joined Manny Luna's group
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SEO & Microsites for Car Dealers | Geotargeting | What Is Search Engine Optimization?

 Microsites are typically used in web design to add a specialized group of information either editorial or commercial. Such sites may be linked in to a main site or not or taken completely off a site's server when the site is used for a temporary purpose. The main distinction of a microsite versus its parent site is its purpose and specific…See More
Thursday
Patrick Nash updated their profile
Thursday

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ADM Blog Posts

Social Media Retargeting Ad Campaigns Most Cited For Budget Increases

Posted by Ralph Paglia on July 2, 2015 at 2:00pm 0 Comments

Automotive Marketers are Most Likely to Increase their Social Retargeting Advertising Spend in 2015-2016

Do you use retargeting? If not, you’re part of a small group of marketers who don’t, based on an August 2014 study by Marin Software.

Fully 88% of US marketers polled used retargeting, and the majority of respondents who hadn’t implemented retargeting appeared to have caught on to the trend: 56% were planning to start executing the tactic within 12 months.



Display was the most popular channel for retargeting, used by 81% of marketers.

Search came in second, at 77%, while social, mobile and video trailed behind. However, Marin expected spending on…

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AutoMarketer Problems Using Social Media Analytics

Posted by Ralph Paglia on July 1, 2015 at 11:30am 0 Comments

5 Big Problems with #AutoMarketing Professionals using Social Analytics

Screenshot 2015-02-26 12.53.48

Re-post of article written by …

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The Difference Between Content Marketing and Digital Marketing and Why You Need Both

Posted by Dana Detrick-Clark on June 30, 2015 at 1:33pm 4 Comments

by Dana Detrick-Clark

Whether you're a high level, seasoned marketing professional within your organization, a beginner learning how to create marketing channels for your new venture, or anyone in between, you're inundated daily with buzzwords that can start to get a little too "gray area" in their definitions, leaving you confused as to what you really need, and what you don't.

Two such areas of marketing are Content Marketing and Digital Marketing. If you're not personally familiar with either, at first glance, they can seem to be interchangeable. This…

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Your Reputation Your Success

Posted by Jonathan Floyd on June 30, 2015 at 10:00am 0 Comments

According to Wikipedia* Reputation Management is the influencing and/or control of an individual's or business's reputation.

Reputation Management - Do You Know How Your Business Is Perceived? 

To better your business reputation, make sure you follow up with your customers. This is especially the case if your business is larger. You need to make them feel important. Consider following up with them with automated systems you put in place. Get feedback of your services and goods while you do it.

When it comes to dealing with negative content about your brand online, the best defense is a good offense. Any negative feedback is sure to be lost in a sea of positive feedback, so make sure there is plenty of it. Make sure your content is always fresh so that older, negative things fade to the bottom of search pages.

Pay attention to social media forums. Most…

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5 Star Review Videos Why Do You Need Them?

Posted by Jonathan Floyd on June 30, 2015 at 9:30am 0 Comments

Bring on More New Customers

Visitors are 144% more likely to purchase a product after seeing a video.

  • Easier 1st Page Google Ranking

    A web page with video is 53 times more likely to achieve a page one listing on Google.

  • Better Results Than Text

    Videos in search results have a 41% higher click through rate than text results

  • Video Taking Over…

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5 Simple Link Building Strategies for Small Businesses

Posted by Mark Frost on June 30, 2015 at 8:04am 0 Comments

When someone new to digital marketing reads about link building strategies, it’s likely a confusing and stressful experience. The reason is, most people try to complicate the process to sell services by convincing you there’s something proprietary about their methods.

Now, most businesses should consider SEO or link building services if they want to get results, but the cost is something many small businesses simply can’t afford. But instead of just forgoing link building altogether, you need solutions that fit your business, right?

That’s why I’ve put together a list of five simple link building strategies that small businesses can start immediately. So take…

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Your Customers Are Talking To You. Are You Listening?

Posted by Paul Moran on June 30, 2015 at 5:30am 0 Comments

One of the key metrics to look at when gauging the health of your Facebook page is the “People Engaged” metric. This tells you how many of your pages’ fans are interacting with you, as well as those that are interacting but are not fans of your page. The higher that percentage, the more organic reach your posts will achieve. You obviously want people talking about your business, that’s a given. But equally important is that you pay attention to people who are directly interacting with your page. Consumers increasingly use social media to ask questions about products, to get assistance, or to share experiences – both positive and negative. In today’s connected world, these consumers expect you to interact and quickly respond to them.  In their eyes, social media is simply an extension of your customer…

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Why Social Trumps Search for Paid Inventory Shopper Traffic

Posted by Jeff Glackin on June 28, 2015 at 10:30pm 3 Comments

It’s no secret I have never been a huge fan of PPC or Google Adwords. Don’t get me wrong, I feel they have their place but what I have typically struggled with is the lack of transparency in this area of digital marketing. Dealerships have blindly set budgets not even knowing the fees being charged by their vendor or the true results of the campaigns placed on their behalf.

  

After reading this post on the Moz blog, it just dumped fuel on my fire. I recently heard Gary Vaynerchuk call Google Adwords traditional advertising. I love that guy! He recently just shifted two million dollars from Google to Facebook. I am seeing dealerships start to make that same shift. Here’s…

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Make sure your mobile chat is MOBILE: 4 success killers

Posted by Big Tom LaPointe on June 28, 2015 at 3:00am 0 Comments

It sounds simple enough, but are you sure your dealership live chat appears on mobile devices? More and more I talk to dealers who say they are happy with their chat, yet their chat icons do not appear on their shoppers’ mobile devices. And often when they do, the chat windows are the same ones served on desktop computers, so they are oversized and typically extend off the screen.

I understand that website chat is a small part of the marketing picture for dealers, but a high-performing chat can generate as much a fifty percent increase in website contact lead forms, so ensuring it also operates efficiently on mobile devices is critical, with half or more of unique website visits coming in the form of…

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Automotive Thought Leader Journal

Automotive Marketing and Car Dealer News from AutoBlog

Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Filed under: , , , , , , , , ,

We curate the week's events with a focus on Hyundai scoring the NFL's automotive sponsorship. Plus, other news and notes from the industry.

Continue reading Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Weekly Recap: Hyundai scores NFL sponsorship after GM exits originally appeared on Autoblog on Sat, 04 Jul 2015 11:01:00 EST. Please see our terms for use of feeds.

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Google Blog Articles, News and More

Google Earth turns 10 today

When Google Earth was first introduced 10 years ago, it immediately stole my heart. Beyond the freedom to fly anywhere in the world, I was captivated by the ability to paint and visualize geographic data on this incredible global canvas.

Drawn to datasets backed by real human stories, I started making my own maps with KML a few weeks after Earth’s release in 2005. For my master’s degree, I used Google Earth to build a virtual representation of a high-tech biological research reserve. Vint Cerf saw my work, which eventually led to a job on the Google Earth Outreach team, turning my passion for telling stories with maps into a career.

2005 was the beginning of Google Earth’s evolution, as well. In August of that year, Hurricane Katrina showed us how useful mapping tools like Earth could be for crisis response efforts. Rescue workers compared before and after Satellite imagery in Google Earth to better locate where people were stranded. And in the years after, with more than 2 billion downloads by people in nearly every country in the world, Earth has enabled people to discover new coral reefs, journey to the Moon and into deep space, find long-lost parents, clear landmines and much more.
Google Earth images of Gulfport, Mississippi's shoreline before and after Hurricane Katrina

The ability to empower groups as diverse as school children and NASA scientists to learn more about the world is what I love about Google Earth. It has the potential to make the planet a far more connected place, if you take the time to explore, discover and share what you learn. So to celebrate how far Google Earth has come and our leap into the next 10 years, we’ve created a few new ways to help you better see places from around (and above) the world.

Voyager
The world is a big place, and it can be hard to know where to begin your virtual journey. Now you can jump straight to the newest and most interesting imagery around the globe with a new layer, Voyager, available in desktop versions of Google Earth.
Different imagery types in Voyager are shown by color

In this first edition of Voyager, you’ll find five sections to explore:
  • Street View: highlights from Street View, including the Taj Mahal and the Grand Canyon
  • Earth View: striking landscapes around the globe as seen from space (more below)
  • 3D cities: a showcase of cities and towns available in photorealistic 3D (don’t forget to tilt!)
  • Satellite imagery updates: a map of our most recently published satellite imagery
  • Highlight tour: with thousands of Voyager locations to choose from, take a quick tour of a few to whet your appetite
The Kemgon Gompa—available in the Street View layer—is a Buddhist monastery in Lukla, Nepal

Earth View
Looking at our planet from above is not only a reminder of how interdependent our human and natural ecosystems are—it also lays bare the Earth’s staggering and often surreal beauty.
The Hammar Marshes of Iran are an uncharacteristic yet beautiful wetland feature in the otherwise arid climate

Earth View is library of some of the most striking and enigmatic landscapes available in Google Earth. It started as a 20 percent project last year by a few Googlers who enjoyed scouring satellite imagery for these gems. These images soon made their way onto Android phones, Chromecast and Chromebooks as a distinctive kind of wallpaper.
Islands surrounding Cuba seen in the Earth View Chrome Extension

For Earth's 10th birthday, we're expanding the Earth View collection to 1,500 landscapes from every continent and ocean and making it accessible to even more people. The new imagery is available with an updated version of our Chrome extension and a new web gallery. Download high-resolution wallpapers for your mobile and desktop devices, or better yet, print them up for your walls!
The coastline near Ningaloo, Australia in the new Earth View web gallery

Thank you for the last 10 years exploring your world with Google Earth. We hope Voyager and Earth View will unlock a new perspective on our planet. We look forward to seeing what the next decade brings!

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Internet Sales Manager Resources and Blogroll

ADM Professional Community Blogroll:
1. Social Media Optimization 

3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

7. Toyota Community

8. Kia Community 

9. Toyota Social Media

10. Social Media Marketing 

11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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Automotive Marketing News

NASCAR, sponsors cool on Confederate flag, but fans still fly it

NASCAR's move to get rid of the controversial Confederate flag after the murder of 9 black worshippers in South Carolina comes as the racing circuit and track owners court major new corporate sponsors such as GM, Toyota and Microsoft.

Hellcats star in new Dodge image campaign

Dodge is launching an ad campaign this weekend starring the Hellcat trims of the Challenger and Charger, along with the Viper GTS.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

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