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'The Razor' Launches Defense of Ghosn (2/20/19)
'The Razor' outlines Ghosn defense; lawyer calls dispute internal Nissan matter | Ford Brazil cuts | Tesla to lease Model 3? | Brisk demand for new Rolls | Range Rover Evoque campaign AutoNews Now: Inside the battle to knock down 'stair steps'
Inside the battle to knock down 'stair steps' | EU warns U.S. | Audi helps drivers make the green light | Zotye hires marketing vets | GM invests in powertrain plant; upgrades Acadia JM&A exec on virtual F&I, subscription services and U.S. sales
Forrest Heathcott, president of JM&A Group, says a virtual F&I model could help dealers become more efficient and streamline the buying process. Plus, he explains why vehicle subscription services don't yet work 'mathematically.' Honda to Close Civic Plants in U.K., Turkey (2/19/19)
Honda to close Civic plants in U.K., Turkey | Car wash soap may harm Ridgeline | GM investing in Mich. plant | Bainwol to lobby for Ford | Toyota retail moneymaker? | Fiat as modern art Amazon Leads $700M Funding Round for Rivian (2/15/19)
Amazon Leads $700M Funding Round for Rivian (2/15/19) 5 Most Popular Automotive Marketing Videos of Past 30 Days
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Cadillac CT6 Platinum to Get Optional 500-HP Twin-Turbo V-8
Despite rumors that Cadillac had killed off the CT6, the large luxury sedan lives on. At least for now. That was especially good news for customers who were worried they might not be able to get their hands on the 550-hp CT6-V. But what if you want that twin-turbo V-8 engine and weren’t one of the 275 […]
The post Cadillac CT6 Platinum to Get Optional 500-HP Twin-Turbo V-8 appeared first on Motortrend.
Here’s Our First Glimpse of the Aston Martin Project 003 Hypercar
Aston Martin isn’t expected to deliver its third hypercar until late 2021, but it’s already giving us a sneak peek. Here is our first glimpse at the mid-engine coupe codenamed Project 003. On social media, Aston Martin posted a picture of the car’s back end. Since the post is captioned “The wait is nearly over,” […]
The post Here’s Our First Glimpse of the Aston Martin Project 003 Hypercar appeared first on Motortrend.
Hero, Zero: The Rise and Fall of Carlos Ghosn – The Big Picture
January 2003. I’m talking with a senior auto industry analyst about Carlos Ghosn. “If it was announced Ghosn was about to take the top job at Ford,” he muses, “it would add $10 billion to the value of the company.” He pauses just long enough to ponder a pile of greenbacks larger than the GDP […]
The post Hero, Zero: The Rise and Fall of Carlos Ghosn – The Big Picture appeared first on Motortrend.
2018 Honda Civic Type R Long-Term Update 4: A Pilot’s Take
In the last update, I relayed what editor-in-chief Ed Loh’s wife, Giulia—er, Julia—a self-declared CTR “newbie,” thought of the Honda Civic Type R. But she wasn’t the only one who had a first drive. Her father, Bob, a retired U.S. Air Force pilot (KC-135A tankers and FB-111A bombers) had a stint, too. Ed explains why […]
The post 2018 Honda Civic Type R Long-Term Update 4: A Pilot’s Take appeared first on Motortrend.
The Mercedes-Benz SLC Roadster is Officially Done
The excruciatingly drawn-out decline of the traditional sedan may be getting all the headlines, but that’s not the only segment ailing in this crossover-crazy market. The two-seat convertible segment has waned for more than a decade now, and it looks like it’s only getting worse in 2019. As we initially reported nearly two years ago—and […]
The post The Mercedes-Benz SLC Roadster is Officially Done appeared first on Motortrend.
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John Tailor posted a blog postTop 8 Winter Electric Car Maintenance Tips
Every car owner, regardless of the type of car they have, must pay special attention to maintenance during the winter season. In some parts of the world, where temperatures drop and stay low for a long time, this is even more important; so, you…See More
Evan Murray posted a blog post7 Steps to make a Marketing Machine from Company's blog
Today I will write about how to make a blog bring real benefits, and not just follow the fashion.It has long been understood that in today's world a corporate blog is an integral part of the company's presentation on the Internet. But does the blog…See More
John Sternal posted a blog postAuto Dealerships See Avg. 20% Rise in Profits Under DOWC
According to Protective Asset Protection, it is estimated that auto dealers leveraging a Dealer-Owned Warranty Company structure to sell F&I products are seeing a 20% lift in profits on average for F&I sales.Background on DOWC:Many…See More
Black Book posted a blog postDepreciation Rates Improve
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. …See More
Jim Flint posted a videoWebsite Taxes
Are you paying "tax" on your website to Google? CEO & Founder of Local Search Group Jim Flint explains in this video blog.
Theresa Delcas posted an eventMy Assignment Services Starts Expansions By Hiring Experts To Double Their Team Of Contract Law Assignment Help at Sydney, NSW, Australia
February 19, 2019 at 6pm to February 19, 2020 at 7pm
Posted on: February 19, 2019With exceptional demands of Contract law assignment help, My Assignment Services plans to hire the best academic experts of the industry.With the expansion around the globe, My Assignment Services has considering the aid…See More
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Digital Retailing is Not About Technology
Posted by Scot Eisenfelder on February 15, 2019 at 7:00am 1 Comment 1 Like
At NADA many exhibitors hyped their digital retailing solutions to support online vehicle transactions. While no one has cracked the code for a complete, seamless online transaction, there are several great solutions that provide enough functionality to meet consumer demands. After all, consumers are…
Hottest New Models
Posted by Jim Flint on February 15, 2019 at 6:30am 0 Comments 0 Likes
The hottest new models in the automotive space aren’t relegated to cars anymore.
Cars are key, but statistical models are catching favor and acclaim. Rightfully so.
The Houston Auto Show recently debuted the 2019 Aston Martin DBS Superleggera TAG Heuer Edition at their Havana…
Continue
Customer Service in the Automotive Industry: Changes for 2019
Posted by Vladimir Zivanovic on February 14, 2019 at 3:00am 0 Comments 0 Likes
Just like in any other industry today, customer service and experience are key to success in the automotive industry.
Modern technology is changing our lives, our workplace, the…
When Car Sales Slow Down, Change is Necessary
Posted by Eric Schlesinger on February 13, 2019 at 6:30am 0 Comments 0 Likes
Just one month into 2019, and we've already received the dire prediction (from NADA) that sales are expected to drop to levels the auto industry hasn’t seen since 2014.…
Automotive marketing strategies you should be implementing
Posted by Cynthia Madison on February 13, 2019 at 3:09am 0 Comments 0 Likes
Opening a car dealership can come with surprising benefits. The profits you are able to access are more than appealing, but you can stumble upon a few difficulties as well, if you aren’t the only option available in town. Competition shouldn’t, however, scare you, because you have the opportunity of getting ahead and differentiating yourself from…
Continue5 Ways to Get Out of a Car Lease Early
Posted by Amelia Grant on February 13, 2019 at 1:17am 0 Comments 0 Likes
Car leasing is now the popular way of financing your new car. According to Experian, over 30% of all new cars are now leased rather than being purchased. There are a lot of nice perks when you choose to lease, you can drive a much nicer car than you could otherwise afford and you…
Continue Knock-Knock—It’s Amazon
Posted by Jim Flint on February 12, 2019 at 7:51am 0 Comments 0 Likes
Google and Facebook, Watch Out! There’s someone approaching in the rear-view mirror, and it’s Amazon.
Don’t worry about Amazon pursuing automotive retail--think expensive land and expensive cattle (aka cars). As far as the desire to pursue automotive advertising--think cloud ready and margin friendly.
The duopoly of Google and…
Continue
Technicians are the Key to Dealerships’ Future
Posted by Chris Miller on February 12, 2019 at 7:36am 0 Comments 0 Likes
Service departments account for and absorb most of a dealership’s losses in sales and fixed expenses. That is not going away anytime soon. With new car front-end grosses declining, most dealerships will increasingly rely on service business to, well, stay in business.
The problem isn’t a lack of service business, but a shortage of qualified…
Continue
Are You Connecting with your Customers?
Posted by sara callahan on February 12, 2019 at 7:00am 0 Comments 1 Like
According to an interesting study by Forrester Research, many businesses fail to communicate in a way that enhances and solidifies the business-customer relationship.…
The background of Audi Cars
Posted by rosemarry on February 12, 2019 at 2:59am 0 Comments 0 Likes
AUDI AG is a German firm which creates vehicles under the Audi brand name.It is part of the Volkswagen Team.The name Audi is based upon a Latin translation of the surname of the founder August Horch,itself the German word for "listen!" Audi is headquartered in Ingolstadt,Germany.
On July 16,1909 vehicle leader August Horch…
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Main SEO Trends 2019
Started by Kevin Lewis in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices. Last reply by John Aeliya Feb 11. 1 Reply 0 Likes
To drive more traffic to your car dealer website, you need to be aware of all the Google updates and trends because Google is the most popular search engine today. Here is the list of the main SEO Trends 2019 compared to trends of 2017. You can see that even after so many updates, the main trends remained of the same importance.Optimization for Mobile DevicesVoice Search OptimizationDense Content…Continue
Tags: 2019, Trends, Trends, Optimization, SEO
Learning resources and content for animation creation
Started by Amanda Meeks in Uncategorized or Does Not Fit Into Any Pre-Defined Category Jan 25. 0 Replies 0 Likes
I have just graduated from high school and I have decided to opt for freelance work before I go to college. I think the most profitable freelance work would be to provide animation services. Of course, the services would not be up to the level of a top notch video animation company but I want it to be somewhat close to it. The domain of the animation industry is huge and I might be able to turn it into a stable career over…Continue
Anybody trying anything different with Video? I haven`t been here for quite awhile......
Started by Ken Beam in Uncategorized or Does Not Fit Into Any Pre-Defined Category Jan 22. 0 Replies 0 Likes
Used to always enjoy the various conversations on this very cool "Ralph Paglia infused" forum...... so I`ve circled back to the ADM Gang once again. Was really curious as to what everyone is doing with Video now......... I have some pretty darn cool ideas that I`ve developed............... but I`d like to hear what you`re doing with this digital mechanism first before I share(`cause maybe I`m behind the eight ball & in the dark a bit! haha!) We used to shoot quite a few highly engaging…Continue
Auto Finance Traffic
Started by Utsav Patel in Uncategorized or Does Not Fit Into Any Pre-Defined Category Jan 18. 0 Replies 0 Likes
We are generating quality Auto Finance Traffic. Both New car and Used Car. We stand by our leads and conversion. Looking to work with a Premium buyer on the same. We can generate & provide Exclusive/Real time leads and a decent volume too. Lets connect further and see if there is a possible business opportunities.Continue
Which e-commerce platform should I join?
Started by Camden Jones in Uncategorized or Does Not Fit Into Any Pre-Defined Category. Last reply by Michael robert Dec 31, 2018. 2 Replies 0 Likes
Hi. I'm a newbie in e-commerce. I want to try to open an online store, but I don't know what to begin. I search and find out some platforms. Big ones are Shopify, WooCommerce, and BigCommerce. Which should I choose to start? Is there anyone selling on these platforms? Please help!Continue
Page Speed Insights Update: Will it affect car dealer websites?
Started by Kevin Lewis in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices Dec 27, 2018. 0 Replies 0 Likes
Speed is really important for car dealer websites. It affects both the user experience and your position in the search results (which is highly affected by user experience as well, so it’s either a virtuous or a vicious cycle, depending on your SEO efforts).Have your software provider heard of the recent Google PageSpeed update? Check your points here and if you're far from 90 or even 80,…Continue
Why is it important to differentiate between mobile and desktop in SEO?
Started by Susan Daigle in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices. Last reply by Samuel D. Darden Dec 23, 2018. 5 Replies 3 Likes
Distinguishing clearly between the mobile platform and the desktop platform is of paramount importance when it comes to search engine optimization. More specifically, mobile platform has not just influenced the way businesses used to represent themselves over the internet but, it has entirely changed the concept of online branding. Now SEO experts…Continue
Grammarly Content Writing Tool for ADM Members
Started by Ralph Paglia in TOOLS, FILES and TEMPLATE RESOURCES - Share Your Files, Apps, Spreadsheets, Email Templates, Phone Scripts, Letters, Tracking Tools, Links, etc.. Last reply by Samuel D. Darden Dec 23, 2018. 2 Replies 1 Like
Michael from Grammarly writes: "I came across your article on automotivedigitalmarketing.com and I was excited to see that you mentioned Grammarly as a helpful writing tool. Awesome!" Michael has provided our members with a link to a free version of Grammarly... Here…Continue
Most Popular Automotive Marketing Posts of the Past Month
| 1 |
To Price or Not to Price: That is the Question!Added by Brett Sutherlin on February 6, 2019 |
| 2 |
Sorry, your CRM technology is outdated!Posted by Matt Watson on June 21, 2009 |
| 3 |
Digital Retailing is Not About TechnologyAdded by Scot Eisenfelder on February 15, 2019 |
| 4 |
Facebook OffersAdded by Ketty Colom on February 12, 2013 |
| 5 |
High tech strategies at SamsungAdded by Lucy Jane on December 22, 2018 |
| 6 |
Google Dealer PlaybookAdded by Ralph Paglia on September 29, 2017 |
| 7 |
Content MarketingAdded by Lenny Gomez on January 2, 2013 |
| 8 |
Main SEO Trends 2019Posted by Kevin Lewis on January 24, 2019 |
| 9 |
Witt's Wise Words: Team Work and Team ManagementAdded by Bill Wittenmyer on February 4, 2019 |
| 10 |
Autonomous VehiclesAdded by Scot Eisenfelder on February 7, 2019 |
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Automotive Marketing and Advertising Articles by AutoBlog
Watch these Super Bowl car commercials [UPDATE]
Filed under: Marketing/Advertising,Videos,Audi,Chrysler,Dodge,Hyundai,Jeep,Kia,Lexus,Mercedes-Benz,Nissan,RAM,Toyota,Volvo,Super Bowl Commercials,Genesis
Jason Bateman, a Jeep Gladiator, Matt Leinart and a mystery from Toyota.Continue reading Watch these Super Bowl car commercials [UPDATE]
Watch these Super Bowl car commercials [UPDATE] originally appeared on Autoblog on Sat, 02 Feb 2019 11:00:00 EST. Please see our terms for use of feeds.
Permalink | Email this | CommentsJeep and Ram do the pre-Super Bowl ad thing again
Filed under: Marketing/Advertising,Videos,Jeep,RAM,Super Bowl Commercials
Help comes from OneRepublic, Jeremy Renner, American workers and a herd of rams.Continue reading Jeep and Ram do the pre-Super Bowl ad thing again
Jeep and Ram do the pre-Super Bowl ad thing again originally appeared on Autoblog on Fri, 01 Feb 2019 08:50:00 EST. Please see our terms for use of feeds.
Permalink | Email this | Comments2020 Jeep Gladiator withstands the pressure in pre-Super Bowl commercial
Filed under: Marketing/Advertising,Videos,Jeep,Truck,Off-Road
With an appearance from a 1963 GladiatorContinue reading 2020 Jeep Gladiator withstands the pressure in pre-Super Bowl commercial
2020 Jeep Gladiator withstands the pressure in pre-Super Bowl commercial originally appeared on Autoblog on Thu, 31 Jan 2019 16:51:00 EST. Please see our terms for use of feeds.
Permalink | Email this | CommentsReport: Chevy called out for reliability claim, pulls commercial
Filed under: Marketing/Advertising,TV/Movies,Chevrolet
Chevrolet says ad was taken down for new marketing opportunities.Continue reading Report: Chevy called out for reliability claim, pulls commercial
Report: Chevy called out for reliability claim, pulls commercial originally appeared on Autoblog on Fri, 18 Jan 2019 08:30:00 EST. Please see our terms for use of feeds.
Permalink | Email this | CommentsDetroit Three's lucrative pickup war intensifies as Ram makes big gains
Filed under: Earnings/Financials,Marketing/Advertising,Plants/Manufacturing,Chevrolet,Ford,GMC,RAM,Truck
A distant third no more: Ram's fourth-quarter sales are tied with Silverado.Continue reading Detroit Three's lucrative pickup war intensifies as Ram makes big gains
Detroit Three's lucrative pickup war intensifies as Ram makes big gains originally appeared on Autoblog on Thu, 03 Jan 2019 17:45:00 EST. Please see our terms for use of feeds.
Permalink | Email this | CommentsADM Events Posted for Automotive Marketing and Sales Professionals
My Assignment Services Plans To Hire New Experts For Providing Efficient Essay Help All Across The World
Posted on: January 30, 2019
With the demand to provide essay help services to students, My Assignment Services has hired many experts from different disciplines.
Students have to deal with essays as their corresponding assignments in every…
Time:January 30, 2019 at 6pm to January 30, 2020 at 7pm
Location:Sydney, NSW, Australia
Export to Outlook or iCal (.ics)
My Assignment Services Launches New Year Discount in All Its Assignment Help Melbourne Services
Posted on: January 23, 2019
With wide demand of quality assignment help services being provided in Melbourne, the leading provider of academic solution plans to launch New Year discount in its assignment writing services.
Assignments have become a way of life particularly for the university students,…
Time:January 23, 2019 at 6pm to January 23, 2020 at 7pm
Location:Sydney, NSW, Australia
Export to Outlook or iCal (.ics)
My Assignment Services Launches Public Health Assignment Help as Its New Topic Vertical
Posted on: January 16, 2019
Christmas has come early for My Assignment Services as they decide to launch a new subject vertical known as the public health assignment help services.
Public Health holds its concerns with the disciplined fields of medical, nursing and science. Particularly when there is a lot of components…
Time:January 16, 2019 at 6pm to January 16, 2020 at 7pm
Location:Sydney, NSW, Australia
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My Assignment Services Starts Hiring International Nurses to Provide Expert Assistance on Its Nursing Assignment Help Section
Posted on: January 08, 2019
While nursing assignments are going on ever increasing demand, My Assignment Services plans to hire experts from round the globe to assist their students with their nursing assignment help services.
The search for the best assignment help service is now over because there has been major development and strategy taken place on the forefronts for My Assignment Services. Now they are hiring…
Time:January 8, 2019 at 6pm to January 8, 2020 at 7pm
Location:Sydney, NSW, Australia
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My Assignment Services Climbs Higher To Become the Best Provider of Assignment Help in Australia
Posted on: December 28, 2018
With the company providing variety of services in the particular calendar year, My Assignment Services becomes close students heart in providing the effective assignment help in Australia.
My Assignment Services is becoming the pioneer under the name of best assignment help service in Australia. This year has been great so far because they have readily launched many…
Time:December 28, 2018 at 6pm to December 28, 2019 at 7pm
Location:Sydney, NSW, Australia
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Automotive Events Summary Through October 2018
June 4, 2018 at 6pm to May 31, 2019 at 7pm – USA
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Automotive Industry Related Business Events, Conferences, Activities
September 23, 2018 to April 30, 2019 – Conference Centers
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My Assignment Services Starts To Recruit More Experts in Their Business Report Writing Services Section
December 8, 2018 at 6pm to December 8, 2019 at 7pm – Sydney, NSW, Australia
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My Assignment Services Launches Constitutional Law Assignment Help as Their New Topic Vertical under Law Section
December 14, 2018 to December 14, 2019 – Sydney, NSW, Australia
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My Assignment Services Launches Multiple Discounts on Its Assignment Services
December 21, 2018 at 6pm to December 21, 2019 at 7pm – Sydney, NSW, Australia
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My Assignment Services Climbs Higher To Become the Best Provider of Assignment Help in Australia
December 28, 2018 at 6pm to December 28, 2019 at 7pm – Sydney, NSW, Australia
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My Assignment Services Starts Hiring International Nurses to Provide Expert Assistance on Its Nursing Assignment Help Section
January 8, 2019 at 6pm to January 8, 2020 at 7pm – Sydney, NSW, Australia
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My Assignment Services Launches Public Health Assignment Help as Its New Topic Vertical
January 16, 2019 at 6pm to January 16, 2020 at 7pm – Sydney, NSW, Australia
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My Assignment Services Launches New Year Discount in All Its Assignment Help Melbourne Services
January 23, 2019 at 6pm to January 23, 2020 at 7pm – Sydney, NSW, Australia
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My Assignment Services Plans To Hire New Experts For Providing Efficient Essay Help All Across The World
January 30, 2019 at 6pm to January 30, 2020 at 7pm – Sydney, NSW, Australia
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Students Looking For SPSS Assignment Help Rises 20% From Last Year: Study
February 5, 2019 at 6pm to February 5, 2020 at 7pm – Sydney, NSW, Australia
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My Assignment Services Expands Geology Assignment Help Department
February 12, 2019 at 6pm to February 12, 2020 at 7pm – Sydney, NSW, Australia
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Enjoy ‘Nursing Assignment Help In Australia’ at Pocket-Friendly Prices
February 18, 2019 at 6pm to February 18, 2020 at 7pm – melbourne, Australia
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My Assignment Services Starts Expansions By Hiring Experts To Double Their Team Of Contract Law Assignment Help
February 19, 2019 at 6pm to February 19, 2020 at 7pm – Sydney, NSW, Australia
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Buying A Used Car: Your Complete Guide
February 20, 2019 to January 20, 2020 – Colorado
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FREE Webinar: 10 Ways to Use Intelligent Messaging to Supercharge Lead Capture
February 21, 2019 from 12pm to 1pm – https://digitalairstrike.com/10-ways-to-use-AI
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How To Get YOUR Video Featured
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Automotive Marketing News
Tailoring TV content to service clients eases controversy, creates marketing opportunities
Dealerships exert greater control over TV content in their service lounges to focus on marketing opportunities and curb political arguments among customers.
Subaru emphasizes safety, capability with Forester ad campaign
Subaru of America has launched its national ad campaign for the redesigned 2019 Forester and much like the vehicle itself, the commercials have a familiar look and feel.
VW names new lead ad agency for North America
Three months after global advertising giant WPP won Volkswagen's North American business, the carmaker has named Johannes Leonardo the lead agency on the account, even though the shop is not majority-owned by WPP.
Super Bowl exposure, without the expenditure
How some auto brands basked in the big-game spotlight, without paying for TV time.
Acura replaces Toyota as title sponsor of Grand Prix of Long Beach
Acura is replacing Toyota as the title sponsor of the long-running Grand Prix of Long Beach street race. The multiyear agreement came together just before the holidays last year.
J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives
Even used-vehicle buyers are going online
This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009. The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work. One is the poor […]Automotive iPad apps
This week I decided to check out automotive iPad apps. These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots. They’re quick, which is probably why three OEM iPad apps incorporate them. They’re also dirty – pretty […]Some reliability perceptions are changing (and that’s not a good thing for Toyota)
It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable. Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability. As illustrated below, these […]The Future of Satellite Radio
As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]
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