Automotive Digital Marketing ProCom

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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AutoDigitalMarketing@Gmail.com

2701 N. Rainbow Blvd.
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Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Latest ADM Activity - Click "More" at bottom!

William F. Cress commented on CDK Global's blog post The Evolution of Email Marketing in a Mobile World
"As a follow up to this article, I would like to make one issue clear - this article is about email being read on mobile devices and not mobile websites.  Most dealers use some type of CRM.  They send emails from their CRM tool.  Many…"
19 hours ago
William F. Cress updated their profile
19 hours ago
Alexander Lau replied to Kim Essenmacher's discussion Dealership Website SEO
yesterday
Alexander Lau commented on CDK Global's blog post The Evolution of Email Marketing in a Mobile World
"I've posted a load on this already, but Cobalt doesn't want to reply. Let's try here. http://www.drivingsales.com/blogs/cobalt/2014/12/17/creating-effective-email-marketing-strategy-world-mobile-users --------------- Good data,…"
yesterday
Alexander Lau commented on Ralph Paglia's page Resources for Automotive Marketing Professionals
"Actually, that's untrue. At eLance (different rates), Guru.com and oDesk (different rates), it's far cheaper than $34 per article (seems like that your base level), stick with the user-generated content, if they work. The bottom line,…"
yesterday
Markelle Harden commented on Ralph Paglia's page Resources for Automotive Marketing Professionals
"@Alexander LOL I had the same reaction to your word "expensive", are you kidding me? Our per word rate is on par with our competitors, and it's much lower than specialty providers on Elance and Odesk.  "
yesterday
Alexander Lau commented on Ralph Paglia's page Resources for Automotive Marketing Professionals
"Hi Markelle, who said this is non-English speakers, LOL? Are you kidding me, of course it's English speakers (internal, not international) that are used. I never said it was being outsourced to India or Romania. I said those rates are WAY too…"
yesterday
Markelle Harden commented on Ralph Paglia's page Resources for Automotive Marketing Professionals
"Hi Alexander, In the world of semantic SEO, I think there is a demand for native English speaking copywriters who don't use automation tools to populate content. There's room for both options on the marketplace, and a good marketer knows…"
yesterday
Alexander Lau commented on Ralph Paglia's page Resources for Automotive Marketing Professionals
"Hey Ralph, for 'Widgets, Marketing Apps, RSS and Content Distribution Tools' you might want to check out LotVantage @ http://motors.lotvantage.com. They combine inventory to video and granular automotive RSS Feed plucking as well.…"
yesterday
Alexander Lau commented on Ralph Paglia's page Resources for Automotive Marketing Professionals
"@Markelle, http://www.getacopywriter.com/rates, far too expensive, IMO. There is an absolute strategy for understanding which keywords to go after, based upon a number of variables, including search traffic volume, etc.  I use a…"
yesterday
Markelle Harden commented on Ralph Paglia's page Resources for Automotive Marketing Professionals
"Get A Copywriter provides automotive copywriting services.  Our team is made up of full time, talented copywriters. http://www.getacopywriter.com/automotive "
yesterday
Markelle Harden and Big Tom LaPointe are now friends
yesterday
Markelle Harden commented on CDK Global's blog post The Evolution of Email Marketing in a Mobile World
"This is a fantastic post! In today's socially driven world, it's easy to forget about email, but email crushes social when it comes to conversions. "
yesterday
Ralph Paglia commented on CDK Global's blog post The Evolution of Email Marketing in a Mobile World
"In 1999 Bill Cress was my supervisor at Cyber Car... He taught me a lot about making improvements in a car dealership that would stick after the consultant leaves the store. Bill has far more insight, savvy and know-how when it comes to selling more…"
yesterday
Jeffery Sterns's blog post was featured

Visiting (or revisiting) Chat in 2015

2014 was an incredible year for the car business. We saw sales for most brands going up, technological advancements that give even more hope for sales in the future, and shifts in the way that dealers market and sell their cars.We've also seen something that may be going under the radar. As I've mentioned before, texting is…See More
yesterday
sara callahan's blog post was featured

LinkedIn Wants Relevancy: Punishes Abusers

In yet another move by LinkedIn to create a more engaging user experience, the company has decided to penalize any users of the InMail feature that send mail that is irrelevant to the recipient. As LinkedIn cannot read the messages, it had to formulate a way to determine which messages are more likely irrelevant – namely…See More
yesterday
CDK Global's blog post was featured

The Evolution of Email Marketing in a Mobile World

by Bill Cress, Performance Improvement ConsultantIs Your Email Campaign Optimized for Mobile?According to the Movable Ink US Consumer Device Preference Report: Q1 2014, as of April, 2014, 47.2% of all emails are read on a smartphone and 18.5% are read on a tablet.  In other words, about 66% of emails are read on a mobile device. What this means for car dealers is quite simple.…See More
yesterday
Lisandra Ramos's blog post was featured

4 Reasons Why Shoppers Love Using Live Chat

Automotive marketing as we know it has changed. The Internet now forces dealerships to have an online presence and build relationships with consumers in the digital world. Why? Because the modern shopper expects it.Consumer research is no longer solely accessible via phone calls and drive-bys. Now, your prospective customers are looking for information on your website -- and using live chat to get…See More
yesterday
Paul Potratz's blog post was featured

Did We Forget Anything?

The Holiday Cheer Is On UsThe holiday season can be a stressful time a year both personally and professionally. We want to give you the opportunity to share a few laughs in an effort to help minimize some of that stress.On this week’s Think Tank Tuesday, enjoy "The 12 Days of Potratz" as our way of saying ‘Thank You’ for being such loyal subscribers and for always tuning in to our…See More
yesterday
Timmy D. James's blog post was featured

Using Emotions To Excite Customers: Honda’s Brilliant Holiday Marketing

To promote their brand this holiday season, Honda is pulling out all of the stops by incorporating just about every feeling and sentiment it can into a series of commercials featuring toys. Consider their “Happy Honda Days” commercials that published around Thanksgiving. Every one of them featured a toy covering many demographics –…See More
yesterday

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Visiting (or revisiting) Chat in 2015

Posted by Jeffery Sterns on December 24, 2014 at 8:30am 0 Comments

2014 was an incredible year for the car business. We saw sales for most brands going up, technological advancements that give even more hope for sales in the future, and shifts in the way that dealers market and sell their cars.

We've also seen something that may be going under the radar. As I've mentioned before, texting is starting to supersede phone calls as a preferred method of communication for people across North America. This is potentially bad for car dealers since much of our business is driven by either phone pops or form leads, but those who are embracing chat are seeing increases in leads above and beyond the pace of the industry's growth.

This is one of several reasons that we believe…

Continue

LinkedIn Wants Relevancy: Punishes Abusers

Posted by sara callahan on December 24, 2014 at 6:00am 0 Comments

In yet another move by LinkedIn to create a more engaging user experience, the company has decided to penalize any users of the InMail feature that send mail that is irrelevant to the recipient. As LinkedIn cannot read the messages, it had to formulate a way to determine which messages are more likely irrelevant – namely those which receive no replies. LinkedIn used to offer a “guaranteed reply” for its InMail. If the message recipient failed to reply, your account was credited back. In a complete reversal, LinkedIn has now decided those InMail messages which receive no reply are likely to be irrelevant. InMail credits are now returned when your message IS replied to. They are not returned when your message goes unanswered -- the…

Continue

The Evolution of Email Marketing in a Mobile World

Posted by CDK Global on December 23, 2014 at 10:30am 4 Comments



Bill Cress, Cobalt Performance Improvement Consultant
by Bill Cress, Performance Improvement Consultant

Is Your Email Campaign Optimized for Mobile?

According to the Movable Ink US Consumer Device Preference Report: Q1 2014, as of April, 2014, 47.2% of all emails are read on a smartphone and 18.5% are read on a tablet.  In other words, about 66% of emails are read on a mobile device. What this means for car dealers is quite simple. The email you just sent was probably not viewed on a PC or laptop--- it was probably read on a mobile device.  

With that in mind, there are some questions you need to ask yourself about your current email…

Continue

4 Reasons Why Shoppers Love Using Live Chat

Posted by Lisandra Ramos on December 23, 2014 at 7:36am 0 Comments

Automotive marketing as we know it has changed. The Internet now forces dealerships to have an online presence and build relationships with consumers in the digital world. Why? Because the modern shopper expects it.



Consumer research is no longer solely accessible via phone calls and drive-bys. Now, your prospective customers are looking for information on your website -- and using live chat to get their answers.



We often talk about live chat as a great lead generation tool for dealerships. However, it’s important to keep in mind that one of the biggest benefits of having live chat on your website is that chat conversations can improve the consumer experience.



CONVERSATIONS ON SHOPPERS’ TERMS

Giving your website visitors…

Continue

Did We Forget Anything?

Posted by Paul Potratz on December 23, 2014 at 7:30am 0 Comments

The Holiday Cheer Is On Us


The holiday season can be a stressful time a year both personally and professionally. We want to give you the opportunity to share a few laughs in an effort to help minimize some of that stress.

On this week’s Think Tank Tuesday, enjoy "The 12 Days of Potratz" as our way of saying ‘Thank You’ for being such loyal subscribers and for always tuning in to our weekly video series. 

Using Emotions To Excite Customers: Honda’s Brilliant Holiday Marketing

Posted by Timmy D. James on December 23, 2014 at 5:30am 0 Comments

To promote their brand this holiday season, Honda is pulling out all of the stops by incorporating just about every feeling and sentiment it can into a series of commercials featuring toys. Consider their “Happy Honda Days” commercials that published around Thanksgiving. Every one of them featured a toy covering many demographics – including He-Man & Skeletor, Stretch Armstrong, Strawberry Shortcake, G.I. Joe, Jem and even Little People. These commercials were designed to evoke a feeling of excitement and nostalgia that, they hoped, would then be associated with Honda vehicle -- and Honda isn’t afraid to tell consumers that is exactly what they’re up to.

 

Take a look at this commercial featuring He-Man’s arch enemy, Skeletor, which…

Continue

Get Famous

Posted by Jonathan Floyd on December 22, 2014 at 9:08pm 0 Comments

Get Famous How To Get Major Network News Media
Citations For Authority for Your Automotive Dealership and Outsell Your Competition

savvy business owners know that news media
feature coverage with citations will bring them
more buying customers and it always will!”

Did your last marketing campaign feature a dedicated landing page?

Posted by Byron Tyers on December 15, 2014 at 6:30am 9 Comments

Have you ever received an email from a company, liked what that email had to say, clicked a link to a website for more information, only to be sent to a website with absolutely no relevance to what you were interested in from the email?

I know I have. After clicking around for a while, hoping to find what you’re looking for, you’ll typically give up and move on to more important things. From a marketing perspective, this is no good.

 

We’re always trying to reduce the amount of time and effort required for customers to respond to the marketing campaigns we send. One of our main focuses is on reducing the number of clicks, the number of keyboard keystrokes and the number of digits to press into a phone needed to generate a customer response.

Dedicated landing pages and clean customized forms accomplish all…

Continue

Jim Radogna: Avoiding the Eye of Mordor in Social Media

Posted by Arnold Tijerina on December 22, 2014 at 5:30am 0 Comments

Just like in the blockbuster series “The Lord of the Rings”, the Eye of Mordor is always open. Until now, its focus has been on larger battles and more interesting things. Then a Hobbit found a golden ring and slipped it on his finger. And the Eye started paying attention to this little being that had avoided the Eye’s gaze… until now.



The intersection of advertising, marketing, and compliance is not easy to navigate. It seems as if each week, rulings are being rendered from one of the myriad of regulatory bodies making it more difficult for dealers to know what they should – and should not – be doing in regards to social media in order to stay compliant. In an effort to bring clarity to an increasingly confusing and misunderstood topic, I sat down with Jim…

Continue

5 Things We Read This Week: December 14-19

Posted by Paul Mirek on December 19, 2014 at 8:54am 0 Comments

Dealership reviews coming to AutoTrader, the state of the U.S. auto market, and an important new Google AdWords metric

1. AutoTrader.com Adding Dealership Reviews (Auto Remarketing)

AutoTrader will begin integrating consumer-generated ratings and reviews from DealerRater into its dealer profile pages starting this month. AutoTrader.com will also introduce a “Rate & Review This Dealer” button which will take consumers to the DealerRater page for that store.

We say: This shift will add to visibility for dealerships’ DealerRater reviews, but a balanced review distribution on leading sites is still key to successful online reputation. 3 Birds Loyalty & Engagement solutions can help ensure an evenly…

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