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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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Ralph Paglia
Editor-in-Chief

Arnold Tijerina
Editor, Content Marketing 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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ADMPC is the acronym for "Automotive Digital Marketing Professional Community"

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Microsoft Outlook Tips

The Junk Email Reporting Add-in doesn't appear in Outlook

Describes an issue in which the Junk Email Reporting Add-in doesn't appear in Outlook. Provides a resolution.

"It is not possible to expand the folder" error when you try to access Exchange public folders in Exchange Online

Describes an issue that occurs when you try to access Exchange public folders in Exchange Online. Provides a solution.

Fix Outlook connection problems by upgrading to the latest version

Describes how to update to the latest version of Microsoft Outlook.

You can't view free/busy information on another user's Calendar in Exchange Online

Describes a problem that prevents you from viewing free/busy information for a specific user in Exchange Online. And if troubleshooting logging is enabled for the user, the Outlook log contains a "The result set contains too many calendar entries" error.

Email messages are sent to the wrong account when multiple accounts are associated with an Outlook profile

Describes an issue in which email messages aren't sent to the correct account when a profile has multiple accounts associated with it in Outlook. This issue occurs in an Office 365 environment. A resolution is provided.

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Most Popular Automotive Marketing Photo of Past 30 Days

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by Chris Stinson

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by Chris Stinson

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by Willow Adams some of the insights from my client's website

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by Willow Adams some of the insights from my client's website

SHIH TSU car reg

by Martyn Davies

 

Latest ADM Activity - Click "More" at bottom!

Michael Trasatti posted a video

Why Being a Team Player is Vital to Success

Mike Trasatti shares how every person has a role in a business's success but harmony is only achieved if everyone works together.
10 hours ago
Bill Wittenmyer posted a video

#WittsWiseWords: The Language of Losers

As Bill Wittenmyer says "Change your words and you'll change the result." Setting yourself up for success starts with eliminating words from your vocabulary ...
10 hours ago
Ken Beam posted a discussion

How about a Thank You Video via Texting? Very effective.

So imagine you stopped by a dealership last night & the next morning you received this nice, short Thank You Video via Text on your phone. I do believe this will indeed add a little "Wow" factor to the equation....... don`t you? Ken-*by the…See More
yesterday
Ken Beam posted a blog post

"Gettin` back up in the Saddle!" -- Let`s make some Walk-around Videos

 Getting back to my roots & creating my Walk-around Videos. Ultimately to enhance the potential Customer`s experience when they send in an inquiry on a certain vehicle.…See More
yesterday
Ken Beam posted a video

Video Presentation for Hasan Amer - 2017 Volvo XC60 T6 Dynamic @ Smythe Volvo

Video Presentation for Hasan Amer - 2017 Volvo XC60 T6 Dynamic @ Smythe Volvo by Ken Beam
yesterday
Randall Maddox posted a status
"How to Download and Install WhatsApp http://www.youtube.com/watch?v=j3cWJ70oyOk"
Saturday
Doug Van Sach posted a blog post

Are You Over Communicating To Your Customers?

When it comes to email marketing, frequency of communications plays an important role in getting customers to open your…See More
Friday
Mike theCarGuy Correra posted a video

How Using Industry Jargon Can Cost You Sales

Mike Correra shares how using industry jargon with customers can cost your dealership sales.
Friday
John Sternal posted blog posts
Thursday
Dixie Somers posted a blog post

Determining Which Social Media Strategies Are Generating Leads

With so many “sure-fire ways” to boost leads on social media, it can be challenging to determine which techniques actually are successful for your dealership. Paying attention to the metrics of certain strategies and campaigns on social media will…See More
Wednesday
Jon Hedges liked Ralph Paglia's discussion "Ralph Recommends..." Newsletter Announcement
Wednesday
Eliana Raggio liked Eliana Raggio's event FREE WEBINAR: How to Improve Your Follow-Up Today!
Wednesday
Eliana Raggio posted an event
Thumbnail

FREE WEBINAR: How to Improve Your Follow-Up Today! at https://digitalairstrike.com/How-to-Improve-Your-Follow-Up-Today

November 21, 2019 from 12pm to 1pm
If your dealership is like most, your follow-up is either flawed, on auto-pilot, or completely non-existent. However, top dealers who pay attention to past prospects, use cutting-edge technology, and implement new processes to re-engage those old…See More
Wednesday
Jon Hedges posted a blog post

The Best eCommerce Platform for Auto Parts

If you're in fixed ops for an automotive dealership you may be selling auto parts online or you may be considering it, so we put…See More
Nov 11
Bill Wittenmyer posted a blog post

3 Strategies to Cultivate Enthusiastic and Loyal Fans

It costs most dealers about five times as much to acquire a new customer than to retain those they already have. Yet, increasing customer retention by as little as five percent can increase profits by up to 95 percent, according to the research…See More
Nov 11
Scot Eisenfelder posted a blog post

Auto Dealerships’ Online Shopping Experience Fail to Meet Customer Expectations, Affinitiv Study Finds

Predictive personalization key to matching precedent set by non-auto retailersChicago, IL—November 11, 2019— The online shopping experience offered by the majority of dealerships fails to meet customer expectations, according to a new Affinitiv…See More
Nov 11
Mike Esposito posted a blog post

Auto/Mate Wins “Best Places to Work” Award for 10th Straight Year

Albany, N.Y. – November 11, 2019– Auto/Mate Dealership Systems has been recognized as one of the 48 Best Places to Work in New York State’s…See More
Nov 11
Courtney Evans posted a blog post

5 Essential ORP Communications

Your dealership has probably been using an owner retention program (ORPs) for years, but when was the last time you…See More
Nov 8
Jim Flint posted a blog post

Average Page Position on Google Ads Now Gone

If you hadn’t heard, Google removed the Average Page Position from reporting. As Google’s intent-based advertising platform…See More
Nov 8

Dealer
Jaylin posted a blog post

6 Tips for Keeping Your Vehicle Spick-and-Span Inside and Outside

By now, you must know the rationale behind maintaining a home or an office space: it keeps the said space clean and functional, makes it pleasurable for its occupants, and inspires productive activity. And that rationale should extend not only to a…See More
Nov 8

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ADM Blog Posts

Accessibility is Good Business!

Posted by Ed Barton on October 24, 2019 at 6:47am 0 Comments

That feeling of dread – the letter arrives at the dealership with a return address from an attorney you don’t recognize, addressed to "Owner" or "General Manager." Inside is a demand letter indicating that your website or mobile application is inaccessible as required under the Americans With Disabilities Act (ADA). You need to contact them right away to…

Continue

Dealer Websites Fail to Meet Customer Expectations

Posted by Doug Van Sach on October 18, 2019 at 7:22am 0 Comments

A recent Affinitiv survey of 1,000 automotive consumers reveals that dealerships are falling short when it comes to delivering personalized, online shopping experiences to customers. In the same study, we analyzed a sample of 100 dealer websites to better understand the current level of personalization that dealers are offering.

 

Why the focus…

Continue

Facebook’s Get Ready, Get Set, Go Groups!

Posted by Jim Flint on October 18, 2019 at 6:23am 0 Comments

On a recent trip to NYC, I noticed Facebook had a Times Square advertisement—with an estimated annual cost of $1.5 million--that really wasn’t all that much about…

Continue

Leverage Your Marketing to Gain More Service Business!

Posted by Dan Beres on October 16, 2019 at 6:43am 0 Comments

Retention is vital for long-term profitability and health. Some dealers coast along thinking they have retention covered, when, in fact, nothing could be further from the truth. Sure, offering a great customer experience in service can head you in the right direction. However, it is not just free coffee, donuts, or wi-fi access that bring customers back.…

Continue

3 Marketing Tips to Increase Repeat Customers

Posted by Kara Masterson on October 14, 2019 at 4:50pm 1 Comment



Loyal customers and opportunities for repeat business can often be of far greater importance than many business owners might realize. The core customer or client base that is willing to keep coming back, time and time again, is often essential for providing much-needed income during off…

Continue

KISS to KICK -- A New Acronym for Today’s Workforce

Posted by Jim Flint on October 11, 2019 at 2:01pm 1 Comment

For those with a tendency to make things more complicated than things really are “Keep It Simple, Stupid” served as a consistent concept that kept Advertising meetings from turning into Geek Speak aka Information Technology (IT) sessions. Instead of discussing advertising…

Continue

Uber and Instant Gratification

Posted by Jim Flint on October 4, 2019 at 6:34am 0 Comments

Turning on and off. Starting and finishing. Each on your own terms. What’s not to like about that?

If you ever wonder where the appeal of Instant Gratification exists in the transportation industry, look no further than Uber. And then wonder whether your sales team…

Continue

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How about a Thank You Video via Texting? Very effective.

Started by Ken Beam in VIDEO - Multimedia and Video Marketing Related Discussions, including Video SEO, YouTube, Video Email, etc. yesterday. 0 Replies

So imagine you stopped by a dealership last night & the next morning you received this nice, short Thank You Video via Text on your phone. I do believe this will indeed add a little "Wow" factor to the equation....... don`t you? Ken-*by the way....they came back & bought the truck after I sent this.#highlyeffectivemarketing #GuerrillaMarketing101 #KenBeam Continue

Tags: kenbeam, walkaroundvideos, vehiclepresentationvideos

Electric Vehicle is the Future

Started by Dwayne Jhonson in AUTO INDUSTRY NEWS - Discussions about Auto Industry, including dealerships, car companies and government, but not about suppliers (see cetegory) Aug 29. 0 Replies

What is Electric Vehicle?An electric vehicle, which is also known as an EV, is a vehicle that uses more than one electric motors or traction motors for propulsion. An electric vehicle can be powered through a collector system by electricity from off-vehicle sources or can be self-contained as well. Electrical vehicles are self-contained through electric generators (to convert fuel to electricity), solar panels or a battery. Types of electric vehicles include passenger cars (PC) as well as…Continue

Tags: Future, EV, Market, Vehicle, Electric

Email marketing

Started by Andrew Qrueed in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic Aug 26. 0 Replies

How often did you come across the fact that SMS or email was effective? I am sure very often. I want to offer you an excellent service, I will not persuade you and tell you about the pros and cons (I'm not a marketer), but visit atompark.com and I think you You will find many advantages, and the support service can solve many of your problems associated with this. Start here and read more.Continue

5 Ideas for car dealers FB page

Started by Kevin Lewis in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC) Aug 6. 0 Replies

If you want to promote your inventory using Facebook, do it on  for car dealers or add a Shop section to your Facebook business page and list your vehicles there.Content is an integral part of Facebook business page. So here are 5 great Facebook post ideas for car dealers:1. Industry news, controversial topics, traffic & travel news2. New model releases/arrival3. Meet…Continue

Tags: smm, seo, marketing, facebook

Vehicle Subscriptions: How Many Consumers Are Yet Aware?

Started by Ralph Paglia in FINANCE and INSURANCE - Financial Services, Credit Issues, Using Financing variations to sell cars, the F+I Department, etc.. Last reply by Jonathon Coleman Jul 31. 1 Reply

Netflix for Cars?Most Consumers Unaware of SubscriptionsWith the growing availability of subscriptions for new and used vehicles in the auto industry, Autolist.com wanted to see how aware consumers are of this new ownership model... As it turns out, not very many at all! According to an Autolist survey of 1,428 current car shoppers, 70 percent of consumers have no idea that automakers…Continue

Tags: Unaware, of, Subscriptions, Consumers, Most

Texting Program for media plus marketing

Started by jessica gillard in MOBILE MARKETING - Content and Apps for Mobile Web, Text Messaging (sms), Cell/Smart Phone and Tablet Apps, All Mobile Related. Last reply by Whering71 May 25. 1 Reply

Hey everyoneTexting programs are of great help to do mobile marketing and advertising in todays's world. Its so important for every business to do multi media marketing via mobile text services etc because its the best medium to reach out to the public. There are various mobile marketing agencies that are present, one of the best is media plus marketing, that ensures the best multi media solutions.Have a look at…Continue

Tags: promotion, mobile, company, marketing, multi-media

Most Popular Automotive Marketing Posts of the Past Month 

1 How Using Industry Jargon Can Cost You Sales

How Using Industry Jargon Can Cost You Sales

Added by Mike theCarGuy Correra on November 15, 2019

2 Average Page Position on Google Ads Now Gone

Average Page Position on Google Ads Now Gone

Added by Jim Flint on November 8, 2019

3 "Gettin` back up in the Saddle!" -- Let`s make some Walk-around Videos

"Gettin` back up in the Saddle!" -- Let`s make some Walk-around Videos

Added by Ken Beam on November 17, 2019

4 How about a Thank You Video via Texting? Very effective.

How about a Thank You Video via Texting? Very effective.

Posted by Ken Beam on November 17, 2019

5 #WittsWiseWords: The Language of Losers

#WittsWiseWords: The Language of Losers

Added by Bill Wittenmyer on November 18, 2019

6 Why Being a Team Player is Vital to Success

Why Being a Team Player is Vital to Success

Added by Michael Trasatti on November 18, 2019

7 Gettin` back into my "game"....Developing my Walk-around Videos once again.

Gettin` back into my "game"....Developing my Walk-around Videos once again.

Added by Ken Beam on November 17, 2019

8 "Ralph Recommends..." Newsletter Announcement

"Ralph Recommends..." Newsletter Announcement

Posted by Ralph Paglia on March 29, 2018

9 Are You Over Communicating To Your Customers?

Are You Over Communicating To Your Customers?

Added by Doug Van Sach on November 15, 2019

10 FREE WEBINAR: How to Improve Your Follow-Up Today!

FREE WEBINAR: How to Improve Your Follow-Up Today!

November 21, 2019 from 12pm to 1pm at https://digitalairstrike.com/How-to-Improve-Your-Follow-Up-Today

Organized By: Eliana Raggio

Google Adsense Digital Advertising Example

ADM Events Posted for Automotive Marketing and Sales Professionals

FREE WEBINAR: How to Improve Your Follow-Up Today!

If your dealership is like most, your follow-up is either flawed, on auto-pilot, or completely non-existent. However, top dealers who pay attention to past prospects, use cutting-edge technology, and implement new processes to re-engage those old opportunities, sell to almost 12% of their cold leads! You can too!

From including video to automating your process, get our top tips and see the new technologies that will help your dealership follow up the right way, increase your closing…



Time:November 21, 2019 from 12pm to 1pm
Location:https://digitalairstrike.com/How-to-Improve-Your-Follow-Up-Today
Website or Map:https://digitalairstrike.com/…
Export to Outlook or iCal (.ics)

Buying A Used Car: Your Complete Guide

Purchasing a used car from a dealer or a private individual can sometimes be a hectic task. The following are tips and advice on how you can acquire a second-hand car of your dreams. This comprehensive used car-buying guide is to guide you in the stressful task, of buying used car from both thee dealers and private individuals.

When purchasing used cars Colorado springs, always scout for those cars that…



Time:January 17, 2020 to January 18, 2020
Location:Colorado
Website or Map:https://www.springsautosearch…
Export to Outlook or iCal (.ics)

 
 
 

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ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

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Created by Ralph Paglia Jan 16, 2009 at 10:18am. Last updated by Ralph Paglia May 10, 2010.

Automotive Marketing News

Ford puts marketing muscle behind the ?new breed of Mustang'

Longer TV ads will begin running this week, including during live sports such as Thanksgiving Day football games. A 60-second spot shows the Mach-E tearing through the open road and into the streets of L.A.

Daimler doing doughnut drive

The automaker is donating a new Sprinter to a college student who's been stuffing his Ford Focus with doughnuts from Iowa to resell in Minnesota every weekend.

Discontinuance of compact cars challenges brand loyalty, Edmunds says

Former Focus and Cruze owners' brand loyalty steadily declined over the last three years. In 2019, 23 percent of former Chevy Cruze owners and 31 percent of former Ford Focus owners bought a car from a competitor, Edmunds said in a report Wednesday.

Idris Elba, ex-Ford employee, to star in new EV campaign

Ford is leveraging the fact that Elba in the 1980s worked at a Ford factory in the U.K. before his acting career took off.

Badge shows off 2020 Corvette's Tonawanda pride

Tonawanda's mark will live forever on the engine of the 2020 Corvette.

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