Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC
Professional Community
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Ralph Paglia
Editor-in-Chief
Arnold Tijerina
Editor, Content Marketing
Dan Weik
Editor, Reputation Management
Tom Gorham
Editor, From The Trenches
Richard Bustillo
Editor, GM's Perspective
Ken Beam
Editor, Vehicle Presentation Videos
Manny Luna
Editor, Video SEO
Timothy Martell
Editor, Content Marketing
An historic day at FCA: Manley replaces ailing Marchionne; 'Profoundly saddened' by Sergio's failing health; From spin-offs to 'Confessions'; Well-wishes for the man in black. 
Talking tariffs, retaliation ... and Canadian cupholders; Ford's China quandary; FCA lays groundwork for parts spinoff; Hyundai's 'Iron Man' Kona; A 'special' guest at NADA Show. 
EPA, NHTSA to release mileage rollback plan soon; Financial bureau nominee grilled; Actor Wahlberg buys Chevy store; Hall of Fame inducts Jackson, Stronach; Driverless shuttle trend. 
Added by Jasen Rice on July 6, 2018
Added by Ralph Paglia on May 29, 2018
by Ralph Paglia ODO Club - Reward Your Best Customers 2
http://odoclub.com/public/dealerships/join Filed under: Aftermarket,Government/Legal,Green,Marketing/Advertising,Tesla,Green Driving,Crossover,Sedan,Electric
Autopilot Buddy overrides built-in safety features.Continue reading Tesla Autopilot safety defeat device gets a cease-and-desist from NHTSA
Tesla Autopilot safety defeat device gets a cease-and-desist from NHTSA originally appeared on Autoblog on Tue, 19 Jun 2018 16:50:00 EDT. Please see our terms for use of feeds.
Permalink | Email this | CommentsFiled under: Marketing/Advertising,Motorsports,Honda,Hatchback,Performance
The 306-horsepower Civic Type R is good for record setting.Continue reading Watch as Honda Civic Type R sets lap record at Spa-Francorchamps
Watch as Honda Civic Type R sets lap record at Spa-Francorchamps originally appeared on Autoblog on Tue, 19 Jun 2018 08:10:00 EDT. Please see our terms for use of feeds.
Permalink | Email this | CommentsFiled under: Green,Marketing/Advertising,Videos,Porsche,Tesla,Electric,Future,Luxury,Performance
Continue reading Porsche markets Taycan with an implicit question: Does a Tesla have a soul?
Porsche markets Taycan with an implicit question: Does a Tesla have a soul? originally appeared on Autoblog on Thu, 14 Jun 2018 09:45:00 EDT. Please see our terms for use of feeds.
Permalink | Email this | Comments
Rahul Paul posted a blog post
Scot Eisenfelder's blog post was featured
Bill Wittenmyer's blog post was featured
Shira Winget posted a blog postRahul Paul posted a blog post|
Digital Dealer 25 Early Registration Is Now Open! The Digital Dealer 25 Conference & Expo will be held at the Mirage Hotel & Casino in Las Vegas, Nevada. You'll have the opportunity to choose from over 100 educational sessions led by top dealership executives, trainers, and consultants.
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Posted by Scot Eisenfelder on July 18, 2018 at 6:30am 0 Comments 2 Likes
From a consumer perspective, access to loaner vehicles is a major factor in service location choice—both in terms of franchised dealer versus independent repair facility, and among franchised dealer locations. Loaner vehicles help to overcome the inconvenience of having to drive further for service, and from having to wait at the…
Posted by Bill Wittenmyer on July 18, 2018 at 8:00am 0 Comments 1 Like
What’s the definition of multi-tasking? It's doing a lot of things at once, and most often, that means doing them poorly.
In fact, research proves that multi-tasking is largely a myth; our brains are not wired to focus on multiple things at once. Studies show that multi-tasking ruins productivity,…
Posted by Dane Saville on July 18, 2018 at 8:00am 0 Comments 2 Likes
Your keywords, of course, are vital to your digital strategy. That's why you need to select and prioritize keywords from local car shopper searches. Any smart marketing agency will use its own network of dealerships to determine the most effective way to net new traffic and leads.
So, we…
Continue
Posted by Hannah Whittenly on July 17, 2018 at 4:00pm 0 Comments 1 Like
You don’t want to be stuck with a lemon when buying a used car. If you’re purchasing from a dealership, there are some factors that you should be aware of before agreeing to the sale. Here are four considerations to make before driving a used vehicle off the lot.
Vehicle…
Continue
Posted by Joe Webb on July 17, 2018 at 8:00am 0 Comments 1 Like
“When you get the customer in, you’ve got to slow them down.”
This is a very common saying that is meant to allow the salesperson control of a customer in the store. People feel by slowing a shopper down, they are able to make them go through the organization's road…
Posted by John Wingle on July 17, 2018 at 6:17am 0 Comments 0 Likes
These days, the most competitive dealerships win the game by being transparent and finding ways to quickly provide customers with the information they request.
In the not too distant past, prior to the Internet, dealerships had all the information and consumers had little or none. However,…
Continue
Posted by Thomas F. Jung on July 17, 2018 at 1:13am 0 Comments 0 Likes
Have you ever noticed that a single interaction between your customer service representatives and customers could make or break the relationship? At the time when your customers can jump over to your closest competitor, it is critical to identify these moments and try to avert…
Continue Posted by Thomas F. Jung on July 17, 2018 at 1:09am 0 Comments 0 Likes
Staying connected with your dealership’s customers is strongly desirable. If you can communicate everything, things get done – fast. Especially today when time is money and customers are often impatient to get everything completed as soon as possible and as expected – or else they…
Continue
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Digital Dealer 25 Early Registration Is Now Open! The Digital Dealer 25 Conference & Expo will be held at the Mirage Hotel & Casino in Las Vegas, Nevada. You'll have the opportunity to choose from over 100 educational sessions led by top dealership executives, trainers, and consultants.
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Started by Harold Pollitt in Uncategorized or Does Not Fit Into Any Pre-Defined Category Jul 12. 0 Replies 0 Likes
If this is what you need and do not want to spend a arm and a leg and do not like contracts, get in touch with me, we have the best platform out there, and MANY dealer referrals to back that up, not ones just written out, on their letter heads! We are 100% performance based!Continue
Started by Kevin Lewis in Uncategorized or Does Not Fit Into Any Pre-Defined Category Jun 27. 0 Replies 0 Likes
Hello all!Some useful info about whether or not should dealers use Twitter to promote their inventory. Continue
Started by Garry House in Uncategorized or Does Not Fit Into Any Pre-Defined Category Jun 20. 0 Replies 1 Like
Successful dealerships strive to recruit, hire, and retain the best-available management talent. Once that talent is on board, effective performance management processes must be in place to provide these yet-unproven (to us) managers with feedback on their work results and to ensure that they are receiving the tools and support to become high achievers. So I always ask my potential client-dealers to describe their method of evaluating the overall competence of the individuals on their…Continue
Started by Hina Eni in WEBSITE CONTENT - How to Get Visitors to Interact, Engaging Content, Driving Increased Website Visitor-to-Dealer Contact Conversion Rates. Last reply by fast coode Jun 14. 5 Replies 0 Likes
This era belongs to the artificial intelligence because humans are quickly getting replaced by the computers and algorithms for completing the task. Considering the role of web design agencies in Dubai, they now face the challenges of creating best UI design based websites by using the phenomena of highly effective logos and stickers. The sites designing agencies now deliver the best websites by creating creative logos at…Continue
Tags: company, design, designinig, web
Started by Ralph Paglia in CONFERENCES, SEMINARS, EVENTS - Gatherings, Trade-Shows, Speakers, Offsite Training, etc. - Anything you go to outside the dealership to get information and contacts May 30. 0 Replies 1 Like
Las Vegas casino workers’ union is calling on conference visitors to not sexually harass workersLas Vegas, NV - In a survey conducted by UNITE HERE’s Culinary and Bartender Unions of over 10,000 Las Vegas casino workers: 59% of cocktail servers and 27% of hotel housekeepers said they had been sexually…Continue
Started by Jon Hedges in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices May 22. 0 Replies 0 Likes
For any dealers that sell OEM parts, tires or wheels online, you may already know the auto parts SEO process is much different than for the front of the house.Here are some tips to use on your own website.Tip #1: Understand the Road to Purchase for auto parts SEOThe Road to Purchase for car parts can vary a lot, depending on what part you're…Continue
Tags: automotive seo, auto parts, seo
Started by Ralph Paglia in SUPPLIERS - The Good, The Bad and The Ugly May 13. 0 Replies 1 Like
Search Icon and Marketer Tool of Choice WordStream Sold To Publisher Gannett, Owner of Cars.com for $130 Million Cash DealWritten by Laurie Sullivan @lauriesullivanGannett on…Continue
Started by Susan Daigle in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices. Last reply by Jon Hedges May 10. 4 Replies 3 Likes
Distinguishing clearly between the mobile platform and the desktop platform is of paramount importance when it comes to search engine optimization. More specifically, mobile platform has not just influenced the way businesses used to represent themselves over the internet but, it has entirely changed the concept of online branding. Now SEO experts…Continue
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Social media post scheduler with amazing features | RecurPostAdded by RECUR POST on July 3, 2018 |
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Are You Unintentionally Creating Missed Opportunities?Added by John Wingle on July 3, 2018 |
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It’s 2018. Now What?Added by Mike Gorun on January 8, 2018 |
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Influencer Marketing isn’t Dead, You’re Just Doing It Wrong!Added by Paul Moran on June 25, 2018 |
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Social Media is Alive and Killing It!Added by Paul Moran on July 6, 2018 |
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Exclusive Insight: Luxury Tire Sales are Ramping UpAdded by Doug Van Sach on June 29, 2018 |
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Changing in stock date for used cars? I can't believe I had this conversation with a dealer.Added by Jasen Rice on July 6, 2018 |
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Why Digital Marketing Should Be a Priority at Your DealershipAdded by Steve White on July 5, 2018 |
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Is Facebook Important to Automotive Marketing?Added by Scot Eisenfelder on June 27, 2018 |
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BLACK BOOK USED VEHICLE RETENTION INDEX CONTINUES WITH GAINS LONG AFTER SPRING MARKETAdded by Black Book on July 5, 2018 |
Upcoming Automotive Events and Conferences
This listing of events is designed to be a resource for car dealers, OEM's, auto industry professionals and suppliers.
June 2018
June 3-5: Digital Marketing Strategies Conference – Napa, CA [LINK]
June 7: Wards Intelligence Outlook Conference – Birmingham, MI […
Welcome to
Automotive Digital Marketing
Please use the "Sign Up" link above to complete your registration form and become a member of the industry's leading Automotive Marketing and Internet Sales Professional Community. ADM members have access to resources, connections and private events that provide them with a competitive advantage.
Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.
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