Automotive Digital Marketing Professional Community (ADM)
Car Dealers, Internet Sales Managers and Interactive Marketing Professionals
ADM Professional Community Photos
Automotive Digital Marketing Videos
ADM Provides Automotive Marketing Suppliers a venue to present their solutions to auto industry thought leaders
ADM Listed Events
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Automotive Marketing Boot Camp
February 12, 2010 at 7am to February 13, 2010 at 10am – Orlando Florida Day Before NADA Convention
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Pre-NADA Networking Party Hosted By Ad Agency Online and ronsmap
February 12, 2010 from 8pm to 10pm – The Ritz Carlton at Grand Lakes Orlando - Lobby Lounge
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NADA - WAAI Spirit of Leadership Luncheon
February 13, 2010 from 11:30am to 1:30pm – Peabody Hotel
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NADA Social Marketing/Reputation Management Dealer Workshop
February 13, 2010 from 1pm to 3pm – Orlando Convention Center Conference Rooms
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NADA Social Marketing/Reputation Management Dealer Workshop
February 14, 2010 from 3pm to 5pm – Orlando Convention Center Conference Rooms
Groups
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Automotive Video Marketi…
233 members
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Blogosphere
202 members
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Link Building, Exchange…
199 members
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Social Marketing Reputat…
164 members
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DrivingSales.com Members…
160 members
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Lead Management
140 members
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RedNumbat Dealers
136 members
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Reputation Management Us…
133 members
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Kain Automotive Internet…
124 members
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AAISP Members
116 members
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Web Management
113 members
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DealerRefresh Participan…
110 members
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Lead Generation
104 members
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Public Relations Best Pr…
96 members
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Cash For Clunkers Auto S…
92 members
Notes
How To Get Your ADM Blog Post Featured
Created by Ralph Paglia Jan 16, 2009 at 11:24am. Last updated by Ralph Paglia Dec. 7, 2009.
How to get YOUR Video Featured on ADM
Created by Ralph Paglia May 2, 2009 at 3:32pm. Last updated by Ralph Paglia Dec. 7, 2009.
How To Get Your ADM Profile Featured
Created by Ralph Paglia Jan 16, 2009 at 11:18am. Last updated by Ralph Paglia Dec. 7, 2009.
Twitter for Dealers and Internet Sales Manager Social Networks
After hearing about people having problems getting to the ADM Professional Community website (too many letters in the domain), I went to the queen of domain name management, Haley Paglia...
Haley pointed out the obvious, that www.AutomotiveDigitalMarketing.com (#1 Root Domain) is too many letters to type in... So, we asked Haley to register several domain names for various sections of the ADM Professional Community. Please feel free to use any of the following URL's when you give people directions to get here. I have listed the URL's that Haley has registered for ADM in order of characters in the domain name, with the shortest at the top, and when not obvious, a description of where they point to in ADM listed to the right:www.ADM.fm (ADM Showroom)
www.ADMPC.com (ADM Showroom)
www.Automotive.bz (Showroom)
www.ISMBlogs.com (ADM Blogs)
www.ADMblogs.com
www.ADMvideos.com
www.ADMphotos.co
www.ADMforums.com
www.ADMmembers.com
www.AutomotiveDigital.net (Showroom)
www.ADMcommunity.com (Showroom)
www.ADMcommunity.org (Showroom)
www.InternetSalesBlog.com (Blogs)
www.AutomotiveDigital.info (Showroom)
www.ADMprofessional.com (Showroom)
www.Automotive-Digital.com (Showroom)
www.AutomotiveMarketing.info (Showroom)
www.AutomotiveMarketing.bz (Showroom)
www.AutoDigitalMarketing.com
(#2 Root Domain - Showroom)
www.AutomotiveDigitalBlog.com
www.AutomotiveDigitalMarketing.com
(#1 Root Domain - Showroom)
www.Automotive-Digital-Marketing.com
(#3 Root Domain - Showroom)
Automotive News Video Feed with Digital Marketing and Advertising Video Clips of interest to Internet Sales Managers
Image Fight for Toyota (2/8/10)
Automotive News TV for February 8, 2010 Digital Dealer Magazine's Automotive News and Best Practice Articles
Web site identity theft
While we have been inundated with all of the stats and hyperbole about our individual identities at risk, not many of us who have websites think that our Web site will be compromised. Think again!Happy Holidays!
All of us with the Dealer Communications Team wishes you, your family and your colleagues a wonderful and safe Holiday! We will resume the newsletters on Monday, December, 28.
Jose Alonso has a keen eye for what's hype and what really works. As a result, his dealership has increased its lead to conversion ratio by 40%.The ADP Digital Marketing Group offers Automotive Digital Marketing Program Implementation Consulting and a 2 Day Digital Advertising DIY Campaign Launch Program for Car Dealerships and Automotive Dealer Groups
Photo Cars Blog Feed
How Did The ADM Professional Community Concept Originate?
----------- Ralph Paglia
The ADM Professional Community has a mission objective to provide an open source of files and resources useful in crafting a car dealer's digital marketing strategy and then executing the daily operational tactics. These tools include email templates, phone scripts, performance reporting and tracking spreadsheets, Search Engine Marketing (SEM) practices, including both paid and organic placements, along with guidance on what features and functionality make various types of automotive websites more effective. ADM seeks documented job descriptions, pay plans, bonus and incentive descriptions that members can repurpose towards managing human resources.
WHY BOTHER? Because, if we each as individuals share the tools and insights gained from our own experiences, we will raise the level of professional capability amongst all Internet Sales Managers and Specialists in the auto industry... We will have accomplished something that transcends personal gain, and worthy of true respect. Helping all of us who participate in the ADM Professional Community "experiment" be more successful, better paid and earn a greater degree of professional respect from our peers and leaders...
Music
eMarketer Digital Marketing Research and Analysis
Measuring Return on Social Investment
Marketers must connect business goals to social media objectivesADM Professional Community Members
Latest ADM Activity
Get Your ADM-DealerRefresh-Kain Automotive Information Exchange Browser Toolbar! Simply Click on the Toolbar Image below and Install:
Automotive Digital Marketing Forum
Dumb Stuff on Dealer Websites? 19 Replies
Have dealers ever really looked at their websites and all the stuff that is on these pages? ISMs, I know you are looking but are you seeing. I'd like to hear from you about what content, buttons, fu…
Tagged: poor, graphic, design, Experience, User
Started by Mark Dubis in INTERACTION - Websites, Interactive Content and Driving Increased Customer Engagement and Conversion Rates. Last reply by Blake Lemmons 4 hours ago.
Help Edmunds Help You, and you could win $500! 15 Replies
Hi All, My team at Edmunds put together this survey, sent it to dealers, and I wanted to share it with the ADM community. It was my contention that ADM members will provide the most robus…
Tagged: Survey, Dealer, Edmunds.com
Started by John Giamalvo in OPINIONS or HUMOR - Rantings and Ravings from Car Guys and Gals - What's Bugging you?!?! Got something funny or ironic?. Last reply by Ralph Paglia 5 hours ago.
Is this inventory marketing software commercially viable? 2 Replies
We have started working on a custom piece of software that updates over 200 online classifieds ad sites with a dealerships inventory either from a text file, excel file, microsoft access datatbase, o…
Started by Jermiah Barrett in INVENTORY - Vehicle Listing Sites, Inventory Management and Data Services, Publishers and Related Topics. Last reply by Matt Watson 8 hours ago.
Let's get ready to rummmble at NADA! 3 Replies
Thought I'd start a simple thread for those of us attending an hoping to meet others from the online community.Here are my plans:I get in on Thursday afternoon. Friday I am playing golf at Grand Cypr…
Started by Jerry Thibeau in Uncategorized or Does not Fit into the other Defined Categories. Last reply by Ralph Paglia 13 hours ago.
Help Edmunds Help You, and you could win $500!
Hi All,Since embedding the survey in ADM was blocking the IP as "Survey Taken", I had my Edmunds people put together a landing page specifically for ADM members to access. Early response has been gre…
Tagged: Survey, Edmunds.com
Started by John Giamalvo in OPINIONS or HUMOR - Rantings and Ravings from Car Guys and Gals - What's Bugging you?!?! Got something funny or ironic? 14 hours ago.
Facebook; Grant Cardone Has Tooooo Many Friends!
For the many social media super stars on ADM this may be a regular occurrence, but it was the first time I have personally experienced getting a message from Facebook that somebody has too many "Fri…
Tagged: Grant Cardone, Facebook
Started by Ralph Paglia in SOCIAL MARKETING / REPUTATION MANAGEMENT - Social Media, Web 2.0, Consumer Reviews/Ratings, User Generated Content (UGC) 19 hours ago.
Best practices for leaving voice mail messages 11 Replies
One of my BDC reps just asked me if I had any variations of the standard voice mail messages that we leave for customers on a daily basis. I thought it was a great question as she felt she was becom…
Tagged: bdc, process, practices, best, mail
Started by Mike Warwick in PROCESS - CRM and lead Management Processes, Emails, Phone Scripts, BDC, Tools and Suppliers. Last reply by Jerry Thibeau 20 hours ago.
CRAIGS LIST 53 Replies
ANY TIPS ON CRAIGS LIST NOT GETTING MUCH RESPONSE.? THANKS
Started by KARONEL PLOTT in INVENTORY - Vehicle Listing Sites, Inventory Management and Data Services, Publishers and Related Topics. Last reply by Tom Vann 20 hours ago.
What does a Digital Nation mean for your business in 2010? 2013?
Gasp! Take a couple of a minutes to watch this Digital Nation video, then PLEASE share your thoughts and feelings about it as we all work to make sense, profit, relationships, and a quality life in o…
Tagged: ROI, ronsmap, blogs, facebook, SOI
Started by Ron Morrison in CONFERENCES & SEMINARS - Industry Events, Gatherings, Trade-Shows, Speakers, Offsite Training, etc. - Anything you go to outside the dealership to get information and contacts. Feb 6.
Is The NADA Convention Still Relevant And If You PLan On Attending - Why? If not ... Why Not? 12 Replies
The NADA has taken on a lot of political baggage during the downsizing of the auto industry and virtual online social networking communities and blogs ... like this one ... have replaced real world v…
Tagged: Argistics, CityTwist, 2010, NADA, Convention
Started by Philip Zelinger in CONFERENCES & SEMINARS - Industry Events, Gatherings, Trade-Shows, Speakers, Offsite Training, etc. - Anything you go to outside the dealership to get information and contacts.. Last reply by Ron Morrison Feb 6.
DECEMBER 2009 STATS: Traffic to Automotive Professional Targeted Blogs, Communities and Digital Dealer Magazine's site... Click on Image to Open Live Compete Reporting
automotivedigitalmarketing.com @ 14,014 Unique Visitors (up 36% from Nov)
dealerrefresh.com @ 8,659 Unique Visitors (up 86% from Nov... wow!)
drivingsales.com @ 5,535 Unique Visitors (up 23% from Nov)
dealer-seo.com @ 6,804 Unique Visitors (up 114% from Nov... WOW!)
digitaldealer-magazine.com @ 703 Unique Visitors (down 69% from Nov???)
Blog Posts
8 simple rules for navigating social media
Knowing how to navigate social media is similar to navigating your neighborhood streets. Just as you wouldn’t slam on the gas between two stop signs a hundred yards apart, you should be conscientious of the acceptable behaviors and expectations of participating in social media. Here are 8 simple rules for engagement in social media.
1. Social media is meant to be FUN! Inject some personality into your postings, be friendly and be entert… Continue
Posted by Missy Jensen on February 2, 2010 at 3:20pm — 2 Comments
Social Media; 30 Tips for Car Dealers
… Continue
Posted by Ralph Paglia on February 7, 2010 at 1:00pm — 3 Comments
4 Tips for Advertising on Facebook
There is an old saying in marketing fish where the fish are biting. Currently Facebook gets about 100 Million plus unique visitors each month, that is over 1/3 the US population. With the rising price of Google ad words it makes sense to add Facebook advertising to your marketing mix. I recently read an article “How to advertise on Facebook” was interesting but basic. The following is my version.
On Facebook your competition isn’t other business owners it’s the litany of status up
Posted by Larry Bruce on February 5, 2010 at 3:42am — 11 Comments
Social Networking; Do You Follow The Pope?
Posted by Ralph Paglia on February 6, 2010 at 6:30pm
Texting while driving can be deadly
This UK produced video targeting all drivers but especially younger ones graphically shows what can happe
… ContinuePosted by charles bayer on February 4, 2010 at 4:30pm
6 Technologies That Will Change The Retail Automotive Market
Image
Posted by Eric Miltsch on February 4, 2010 at 11:30am — 8 Comments
4 Essential Traits for Social Media Success in Your Career
4 Essential Traits for Social Media Success in Your Career by… Continue Posted by Ralph Paglia on February 3, 2010 at 10:36pm
Some say E’s a genius
In 1982, Tom Peters and Robert Waterman co-wrote a book called In Search of Excellence which quickly became an international best seller. It was based on a study of the greatest companies in America at the time and put forward the concept that the easiest way of solving of business problems was to ditch the the… Continue
Posted by charles bayer on February 1, 2010 at 6:04pm
DealerAdvantage Automotive Marketing, Advertising and Internet Sales Management Best Practices produced by Auto Dealer Internet Marketing Experts at Cars.com
Marketing Experts Outline Success Strategies for 2010
Marketing is one of the most expensive parts of most dealership budgets, but it is also one of the most important. So in order to help our readers learn to market their dealerships more efficiently and effectively, we spoke to some of the industry’s leading marketing experts to bring you their thoughts on how you can get more out of your marketing budget and grow your bottom line.Cars.com Launches Free Car Shopping App for iPhone
Cars.com announced today the availability of a free iPhone Cars.com car shopping application that helps mobile shoppers search dealer inventories and private-party listings to locate the vehicle they want. The app, which also works on the iPod Touch and upcoming iPad, can be downloaded from the App Store on iTunes.Dealer Don’t: Poor Sell Copy
Sell copy is a key ingredient in an effective online listing, telling a story about both the vehicle and your dealership. Shoppers use this information to determine whether the car meets their needs and decide where they plan to make their purchase. Typically, the more you tell, the more you sell.J. D. Power Online Automotive Review Articles on Current Internet Sales and Management Issues, Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives
Finding Resale Values Online
Vehicle shoppers have access to a wealth of cost-related information online. For the most critical data, multiple sites offer their own variations (e.g. Edmunds TMV vs. Kbb New Car Value vs. Cars.com Smart Target Price) in an effort to lure and keep these consumers on their sites. Other useful information such as cost of ownership or depreciation is less common.The chart below shows the available financial data from kbb.com for several premium crossovers. From this perspective, the 2010 Lexus RX offers a compelling proposition – it costs less than three of its competitors and retains the highest resale value after five years.
Currently, this kind of resale data can only be found on kbb.com. But in playing around with the data for this article, I found an apparent flaw in the computation. Specifically, many models have a first year resale value higher than that of the current market value. It seems that the formulas for calculating market value and resale values are not coordinated – it’s likely that both are derived independently starting from MSRP. If MSRP equals the market value, then there’s not much of an issue - but who actually pays MSRP for their new vehicle?
This creates the unlikely result that many vehicles are projected to be worth as much or more in a year than their purchase price today. Some examples are shown below:
The issue is particularly problematic among 2009 models, since their market values have been adjusted to better reflect reality while their resale values haven’t. But even 2010 models have high first year resale values. In fact, the lowest first year % among the models I looked at was 88% for the 2010 Mitsubishi Lancer, with a one-year resale value of $15,690 against a current market value of $17,735.
This is admittedly a bit nit-picky, as not many buyers plan to sell their vehicles after only one year. But it does expose a potential underlying problem – buyers may be using multiple data points to guide their vehicle purchase decision, but projected resale values may be inflated if they don’t sufficiently consider current market pricing realities.
Edmunds AutoObserver Articles
Big Boost for Hyundai, Audi from Super Bowl Ads
Commercials during the Super Bowl are the Gucci handbags of the advertising world: everyone knows they're expensive - but do you even remotely get your money's worth?
A couple of automakers just might have.
Although Edmunds.com, parent of AutoObserver.com, can't answer for other industries, Edmunds data indicate the big-dollar Super Bowl commercials by Hyundai Motor America Inc. and Audi of America Inc. seem to have connected. Both companies enjoyed outsized spikes in consideration on Sunday after their ads appeared during what is called the most-watched single sporting event on the planet.
Crisis Management, Japanese Style
Last Friday's press conference held by Toyota's chief executive Akio Toyoda has generated 
plenty of buzz. Much has been made in the Western and Japanese media about whether or not his "apology" -- and even his bow at the start of the conference -- demonstrated true contrition. And there's been various interpretation of his words -- was he sorry for the quality problems or sorry for the concern it caused.
In a recent column in the Wall Street Journal, Jeff Kingston, director of Asian Studies at Temple University Japan, discusses the uniqueness of the Japanese business culture that led to what the headline describes as "A Crisis Made in Japan."
Ford Tiptoes Around Toyota Storm with Its Own Hybrid Fix
Careful - at least at the moment - what you call it when it comes to fixing hybrids. You 
might want to say "recall," but Ford's got a better idea, to coin a phrase.
Almost in lockstep with embattled Toyota Motor Corp. reportedly on the verge of announcing a recall or brake software recalibration on its Prius, Ford Motor Co. also announced a decision last week to reprogram the braking strategy for its Fusion Hybrid and Mercury Milan Hybrid.
Welcome to
Automotive Digital Marketing Professional Community (ADM)
IMPORTANT: Please take the time to send an email to mail@automotivedigitalmarketing.com and after sending it, go to sent messages folder, open that same message and "right click" on the email address (in Outlook). Then select "Add To Outlook Contacts" to save in your address book... Otherwise, messages from ADM will end up in your "Junk Mail" folder.
In 24 hours, open your Junk Mail folder and look for any messages from ADM... If any, then "Right Click" on the message, select "Junk Mail", then select "Add Sender's Domain to Safe Sender List" so that you will get your notifications, message alerts, invites, etc.
ADM is a network of Car Dealers, Automotive Marketing and Advertising Professionals sharing their best Internet sales strategies and tactics
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Automotive Digital Marketing Professional Community Syndication and Rating Tools
For Internet Sales Managers, Car Dealers, BDC Directors and Marketing Professionals...
Use widget below for SEO! Add your dealership website or blog URL to the Automotive category of site links at Widgetbox!
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Autobytel Articles, Reviews, Pricing and More
2010 Ford Transit Connect Review
The 2010 Ford Transit Connect is a new small truck designed for small-business owners. It offers low operating costs with a fuel-efficient 2.0-liter four-cylinder engine and is easy to maneuver and can be parked in tight quarters. Yet it delivers as ...Latest Activity at Social Media Marketing Network: www.AutomotiveSocial.com
David Johnson is now a member of Automotive Social Media Marketing
David Johnson is now a member of Automotive Social Media MarketingA photo by Automotive Social Marketing was featured
A photo by Automotive Social Marketing was featured
Headlight Blog Automotive Insights from Razorfish
Three ways to extend a search-marketing program
At this point most automotive marketers know that search marketing is an incredible vehicle for reaching their target customers. It’s highly relevant, highly targetable and is generally one of the most efficient and effective channels in a marketer’s ad mix. The problem with search marketing, though, is that it doesn’t ...Using Facebook fans to improve automotive marketing
Facebook Fan Pages have become the most recent in a long line of social media "must-haves" for automotive marketers –- but what do they really tell you? And are they even helpful? Does a high fan count equal success? It's no surprise that lots of people feel strongly about their favorite automotive ...A more connected car: On Mercedes-Benz, mobile and vehicle telematics
Mercedes-Benz mbrace, a new telematics platform that Mercedes-Benz USA (MBUSA) launched recently, is the first such system to have a companion mobile application. The app lets registered mbrace customers lock and unlock vehicle doors as well as locate their vehicle from within the vicinity of one mile. The app also ...Mobile phone as a second opinion
Editor’s Note: Headlightblog.com recently caught up with James Spahr, a UX Lead at Razorfish and pictured below, who has been working on the Mercedes-Benz USA (MBUSA) account since Razorfish was selected as the digital agency of record in January 2009. This past summer James worked on a mobile website for ...Automotive Internet Sales Manager Resources
Click above image to complete the online form to request a Search Engine Ranking Analysis of your website. This service normally costs over $200, but fee is waived for ADM members!
Liquid Motors offers dealers an Internet marketing solution designed to maximize lead generation. They create competitive advantage for dealerships by generating cost effective leads using no-cost Internet classified sites, eBay Motors, paid classified listing sites and dealer websites.
Check out Philip Zellinger's Ad Agency Online by clicking the logo above. Mr. Zellinger has been a major contributor of content to ADM and has become well known for his dealer advertising expertise and effectiveness.
AI Dealer Brian Hoecht's cutting edge technology converts site visitors into online car buying customers using an innovative shopping cart approach.
Ford National eBusiness Weekly For Ford and Lincoln Mercury dealers; provides tools, resources and guidance on best practices for Internet Sales Managers, Business Development Centers and Internet Lead Management.
FordSEM.com is an online enrollment form for Ford and Lincoln Mercury dealers to receive a Ford sponsored analysis of their website. This is a no cost resource from your partners at Ford's Digital Marketing Team in Dearborn.
© 2010 Created by Ralph Paglia
