Professional Community for Car Dealers, Automotive Marketers and Sales Managers
The Official ADM Professional Community Hash Tag is: #ADMPC
Benefits of ADM Professional Community Membership:
PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC
2701 N. Rainbow Blvd.
Las Vegas, NV 89108
Editor, Social Media
Editor, Reputation Management
Editor, From The Trenches
Editor, GM's Perspective
Editor, Vehicle Presentation Videos
Editor, Video SEO
Editor, Content Marketing
Added by Timmy D. James on October 6, 2014
Added by J.D. Rucker on September 19, 2014
Added by Joseph Little on August 5, 2011
Added by Ralph Paglia on October 1, 2014
A sexy mobile advertisement featuring a woman's breasts is being blamed for causing over 500 car crashes in one day. The larger-than-life inadvertent distracted driving ads were plastered on no fewer than 30 trucks spread across Moscow's roads.
The larger-than-life ads were plastered on no fewer than 30 trucks spread across Moscow's roads.
"I was a Kia K900 driver and fan before we decided to become partners, so I'm really excited to be Kia's first-ever luxury ambassador." - LeBron James
LeBron James is taking his talents to Kia.
The 10-time NBA all-star has signed on with the Korean automaker as a spokesman for Kia's first luxury sedan, the 2015 K900. While the move isn't as shocking as his 2010 defection from the Cleveland Cavaliers to the Miami Heat (he re-signed with the Cavs this summer), it has raised eyebrows, as James is a noted car collector who has owned a Ferrari, Lamborghini, Porsche and other high-end models.
Still, James said that he was a fan of the K900 before he signed on as a pitchman. Perhaps telegraphing the upcoming deal, he posted a photo of himself in the car in August, saying: "Rolling around in my K900. Love this car!"
Kia said James reach out to the company to sample the K900. "I was a Kia K900 driver and fan before we decided to become partners, so I'm really excited to be Kia's first-ever luxury ambassador," he said in a statement. He added: "For me, a partnership has to be authentic and real to who I am, and that's what makes this one so special."
Kia is a longtime sponsor of the NBA and serves as its "official automotive partner." In 2009, James received a Kia Borrego for earning MVP honors, though he donated it to the Akron (OH) Urban League.
Terms of the deal were not disclosed. James, who will officially be called a "luxury brand ambassador," joins fellow NBA star Blake Griffin, tennis player Rafael Nadal and professional golfer Michelle Wie in Kia's lineup of celebrity endorsers. James will appear in TV advertisements, including a spot called Fit For A King, which launches in November as the NBA season tips off.
Kia hopes the partnership with James will raise the profile of the K900. Though it's expected to be a relatively low-volume car, Kia sold just 56 of them in September and has sold 1,106 units this year. As Kia's flagship, the K900 aspires to compete with sedans from BMW, Mercedes-Benz, Lexus and others. It offers powerful V6 and V8 engines paired with an eight-speed automatic transmission, a luxurious cabin with wood and leather features, and design flourishes like LED lights and a prominent chrome grille. It starts at $59,500.
For more, scroll through Kia's press release down below.
Added by J.D. Rucker on September 28, 2014
Posted by Tyson Madliger on September 29, 2014
Added by J.D. Rucker on September 26, 2014
Added by Jeffery Sterns on September 28, 2014
Added by Ralph Paglia on September 25, 2014
November 11, 2014 at 8am to November 13, 2014 at 12:30pm at Atlanta Buckhead Marriott Hotel and Conference Center
Organized By: James A. Ziegler
Added by Lisandra Ramos on October 1, 2014
Added by CDK Global on October 15, 2014
Added by Richard Holland on September 18, 2014
Added by Stan Sher on September 30, 2014
Started by Tyson Madliger in AUTO INDUSTRY NEWS - Discussions about Auto Industry, including dealerships, car companies and government, but not about suppliers (see cetegory). Last reply by Mike Elliott on Friday. 5 Replies 4 Likes
Started by Mike Elliott in Uncategorized or Does Not Fit Into Any Pre-Defined Category on Friday. 0 Replies 2 Likes
Started by Mike Elliott in Uncategorized or Does Not Fit Into Any Pre-Defined Category on Thursday. 0 Replies 0 Likes
Started by Michal Ann Benedict Enders in HELP WANTED - Human Resources, Job Postings, Career Management, Recruiting and Hiring, Positions Sought, Pay Plans, Anything Hiring or Career Related Oct 8. 0 Replies 0 Likes
Started by Sarah Draley-Davis in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic. Last reply by Alexander Lau Oct 7. 40 Replies 0 Likes
Started by Ralph Paglia in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices. Last reply by Alexander Lau Oct 7. 22 Replies 0 Likes
Started by Mike Elliott in Uncategorized or Does Not Fit Into Any Pre-Defined Category Oct 5. 0 Replies 0 Likes
In case you missed the great dealer education opportunity that happened in Las Vegas this week, ActivEngage has put together a Twitter Recap of some of the best key takeaway tweeted messages from the DrivingSales Executive Summit!
Check out them out, learn something, and apply them to your dealership’s processes NOW!
Employee retention is cheaper than employee acquisition.
You’re spending more in training new employees every month than keeping them happy with simple surprises. …
As security breaches and data theft become more commonplace, businesses will encounter increasing regulatory and consumer pressure to protect that data. I’ve written numerous articles on the importance of data security in dealerships, especially when dealers share that sensitive customer information with their vendor partners.
According to a recent article in Entrepreneur, however, Forrester Research found that “36 percent of data breaches resulted from employee errors.” Even more disturbing is that, according to the government IT Network, MeriTalk, that number is even larger. MeriTalk found that “49 percent of compromises occur when workers bypass security measures…” With sensitive customer data floating around dealerships in CRMs, DMSs, credit applications in…Continue
Training, in combination with a company culture designed to create engaged employees, can help make a dealership a force to be reckoned with. Employee retention has always been a pain point in the automotive industry, because many employees feel there is no job security. Until very recently, it has been up to the dealership itself to foster this environment and provide ongoing training for its staff. Mercedes, however, has decided to take matters into their own hands.
In a recent…Continue
|by Christy Roman, Now Marketplace Owner|
I heard a story about a prospect who came into a dealership and was asking about the television ad they had seen. It was a GM “Sign and Drive” campaign with no money out of pocket. After investigating the situation a bit more, the salesperson determined that the campaign was for their competitor in another part of town. When the salesperson went to the competitor’s website, the offer was nowhere to be found and the dealer wasn’t even highlighting any special! It was an interesting look at how dealers (and even vendors) view their websites – as a place to showcase their inventory, rather than the most important ad for their business.…Continue
The car business is loaded with lions and gazelles. Some are ferocious, competitive beasts who want nothing but the best and they're willing to do what it takes to acquire it. Others accept what they're given and they're happy to still be alive and thriving after the economic hardship came and went.
This fall conference season gave me the opportunity to meet a ton of dealers. One of the most encouraging things that I witnessed was an unexpected resurgence of the hunger that drives many of us in this industry. I've seen too many people on both the dealer and vendor side spend the majority of their time complaining about how things aren't great and not enough time making them great. This fall, things seem to be different.
When I spoke at some of the conferences, there seemed to be…Continue
|by Nicole Milkovich, Search Engine Optimization Specialist|
Using a combination of smartphones, tablets and desktop computers, consumers are online more than ever before. You count on the last quarter of the year and holiday seasons to bring good tidings and high organic search traffic. So why are we saying to expect a decline? Data doesn’t lie.…Continue
There are many mistakes companies and marketers alike make when breaking into digital marketing. Whether we’re talking about automotive SEO, PPC, or social media, you have to understand the fundamentals of each type of marketing strategy before you can truly create successful campaigns.
If your business is looking to invest time and money into a new digital marketing strategy, in order to succeed, you need to avoid these five basic mistakes:
When you’re just starting out in digital marketing, building traffic can be addictive. But like any addiction, it’s unhealthy.
Your goal should…Continue
BrandMuscle Research Report Reveals Local Media and Marketing Tactics Used by Car Dealers and other Local Franchised Business - But Does The Report Answer the Question About Who Uses What and Which Works Best?
Not too surprising to many of Automotive Marketing Professionals, traditional media remains a significant part of the local automotive marketing mix... The adoption of various new media tactics that have become available (including automotive digital marketing), is hindered by cost and for some dealers, complexity finds BrandMuscle [download page] in their recently-released study.
Results from the survey of franchised dealers and other local…Continue
AutoLoop Introduces Engage™ Call Center Solution Proven to Increase Sales and Service Profitability for Auto Dealers
Clearwater, FL -- AutoLoop today introduced EngageTM, a call center solution proven to engage customers and increase sales and service profitability for auto dealers.
Building on twenty years of call center experience obtained in the 2014 merger with CAR-Research XRM, AutoLoop Engage uses USA-based agents to manage all inbound sales and service calls for dealers, perform unsold prospect surveys to increase sales and provide industry-unique true ad sourcing, service new and aged Internet leads and improve dealership CSI.
"Data collected from the thousands of customers we have spoken with shows that dealerships often answer…