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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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Ralph Paglia
Editor-in-Chief

Arnold Tijerina
Editor, Content Marketing 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Microsoft Outlook Tips

How to troubleshoot synchronization problems when you synchronize your Exchange Server mailbox with your .ost file in Outlook

Describes how to troubleshoot problems that you may experience when you synchronize your Exchange Server mailbox with your offline folder (.ost) file.

How to work with the Outlook E-mail Security Update in an Access database

Describes that you may receive "A program is trying to automatically send e-mail on your behalf" message when you run the SendObject macro action. Or, you may receive a "run-time error '2293'" when calling the SendObject VBA method in Access.

Frequently asked questions about Outlook Connector 14.0

This article answers some frequently asked questions about Microsoft Office Outlook Connector 14.0

Outlook Hotmail Connector send/receive error 4403 or 1133 and prompt to repair synchronization configuration

Outlook Hotmail Connector send/receive error 4403 or 1133 and prompt to repair synchronization configuration

Send to OneNote and Meeting Notes buttons in Outlook do not work

Discusses that the Send to OneNote and Meeting Notes buttons in Outlook do not work. Provides a resolution.

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Most Popular Automotive Marketing Photo of Past 30 Days

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by Ralph Paglia How-to-be-a-successful-person-infographic
 

Latest ADM Activity - Click "More" at bottom!

Christian Younggren posted a video

Auto Sales Training: Explaining The 2020 Ford Warranty Coverages & Roadside Assistance Like A Pro!

#christianyounggren #carsalestraining #carbuyingobjections*****Please consider subscribing to my channel https://bit.ly/2YIVMA*****Today you’re going to lear...
7 hours ago
John Sternal posted blog posts
Wednesday
Christian Younggren posted a video

Car Sales Training: Using the Automotive Appraisal Form to Ask Your Guest Car Deal Making Questions!

#christianyounggren #carsalestraining #carbuyingobjections*****Please consider subscribing to my channel https://bit.ly/2YIVMA*****Car Sales Training: Using ...
Wednesday
Mike theCarGuy Correra posted a blog post

The real competition to your dealerships service drive/quick lane

I am in dealerships daily working with them on increasing efficiency and improving business in all departments, recently I have had a few experiences with service departments that have made me take a bit of a different view and I wanted to share my thoughts on what the real competition for your store's service drive is.https://youtu.be/6FdgEzLCLDQSee More
Monday
Timmy D. James's video was featured

Why Hosting Videos on YouTube Is a Mistake

Does your dealership host its inventory and marketing videos on YouTube? Flick Fusion's Evan Riley explains how YouTube takes car shoppers out of your dealership’s buying funnel and why it’s important to host videos on your own website.
Nov 26
Timmy D. James posted a video
Nov 25
Ralph Paglia's 4 blog posts were featured
Nov 23
Ralph Paglia posted blog posts
Nov 23
Christian Younggren posted a video

How to Win in Negotiations with "The Ackerman Method"-Use To Win Auto, Home, Or Salary Negotiations!

#christianyounggren #carbuyingobjections #salespsychology Please consider subscribing if you want to get better in sales-https://bit.ly/2YIVMAK ***Check Out ...
Nov 23
Crystal Hartwell's blog post was featured

Dealers Signal Optimism for Future Franchise Values and Buy/Sell Activity

Newly-released Kerrigan Dealer Survey shows that 33% expect an increase in their dealership valuation; 47% anticipate increase in buy/sell activity; Subaru and Toyota top valuation expectations Incline Village, Nevada, November 23, 2020 – Automobile dealers are more optimistic about the valuation of their dealerships this year…See More
Nov 23
Crystal Hartwell posted a blog post

Dealers Signal Optimism for Future Franchise Values and Buy/Sell Activity

Newly-released Kerrigan Dealer Survey shows that 33% expect an increase in their dealership valuation; 47% anticipate increase in buy/sell activity; Subaru and Toyota top valuation expectations Incline Village, Nevada, November 23, 2020 – Automobile dealers are more optimistic about the valuation of their dealerships this year…See More
Nov 23
Crystal Hartwell's 2 blog posts were featured
Nov 21
John Sternal's blog post was featured

Equifax Appoints Lena Bourgeois as Automotive General Manager

Equifax (NYSE: EFX) has named Lena Bourgeois as automotive general manager, responsible for driving customer value and accelerating company growth in the automotive market.Bourgeois brings a strong background in data and information technology systems to the position, critical as automotive dealers and lenders embrace a digital…See More
Nov 21
Christian Younggren posted a video

CAR SALES TRAINING: Role Playing How To Overcome 3 Different Trade Objections: I Want More For Trade

#christianyounggren #carsalestraining #carbuyingobjections *****Please consider subscribing to my channel https://bit.ly/2YIVMA***** Common Trade Objections:...
Nov 20
Crystal Hartwell posted blog posts
Nov 19
Christian Younggren posted a video

AUTO SALES TRAINING: 5 Steps For Overcoming Car Buying Objections- It Helps You Close More Car Deals

#christianyounggren #carsalestraining #carbuyingobjections *****Please consider subscribing to my channel https://bit.ly/2YIVMA***** Christian Younggren walk...
Nov 17
John Sternal posted a blog post

Equifax Appoints Lena Bourgeois as Automotive General Manager

Equifax (NYSE: EFX) has named Lena Bourgeois as automotive general manager, responsible for driving customer value and accelerating company growth in the automotive market.Bourgeois brings a strong background in data and information technology systems to the position, critical as automotive dealers and lenders embrace a digital…See More
Nov 17
Daniel Clark's blog post was featured

10 Things You Need to Check Before Hiring Car Shipping Companies

Do you have a move in your near future? If so, an array of emotions, from stress and anxiety to excitement, will accompany the experience. If you're hiring a car transporter's services for the first time, you may feel nervous about this, too. You may have questions about finding the right company to work with.Fortunately, a little…See More
Nov 16
Crystal Hartwell's blog post was featured

Kerrigan Advisors Represents Resnick Auto Group in Sale of Toyota Dealership

Sale of Midtown Toyota in Chicago marks the 22nd Kerrigan Advisors-led transaction in Chicago since 2018 Incline Village, Nevada, November 12, 2020 – Kerrigan Advisors, a leading sell-side advisory firm to auto dealers in the U.S., represented and advised Illinois-based Resnick Auto Group on its recent sale of Midtown Toyota in…See More
Nov 16
Ralph Paglia's blog post was featured

Data Hub: Coronavirus and Automotive Marketing

 Let’s take an updated look at how marketers and consumers are dealing with this crisis. The above chart is a curated list of data that we’ve gathered in recent weeks, but with news about the global spread of the coronavirus and its effects on consumers and businesses changing daily, this data will continue to evolve over time.Stay safe out there…See More
Nov 15

ADM Blog Posts

Study Finds Digital Retailing Plus Lifecycle Marketing Leads to 76 Percent Increase in Sales

Posted by Ralph Paglia on November 23, 2020 at 2:00pm 0 Comments

New Outsell and RXA Annual Analytics Study Finds that Digital Retailing Plus Lifecycle Marketing Leads to 76 Percent Increase in Influenced Sales for First Time Dealership Buyers

Study results were presented at annual Automotive Analytics and Attribution Conference, taking place Nov…

Continue

How Sustainable Are Your Dealership's Distributed Work Loads?

Posted by Ralph Paglia on November 10, 2020 at 6:30pm 0 Comments

The Sustainability of Distributed Work Models:

How People and Processes Have Transformed to Accommodate Remote Work Teams

Executive Summary

Managing a remote workforce at scale is challenging. Many companies weren’t prepared for this abrupt and mandatory switch to distributed work. To sustain this working model, companies need to consider how their people and processes strategies enable employee success.

  

How many employees are working from home because of COVID-19?

A vast majority of knowledge workers shifted to…

Continue

How Much of Your Dealership Workforce is Working Remotely?

Posted by Ralph Paglia on November 10, 2020 at 6:46pm 0 Comments

Note

Respondents were asked, "Approximately how much of your workforce operated remotely before the COVID-19 crisis? and, "Right now, approximately how much of your workforce is currently working remotely?"

Methodology

Data is from the August 2020 Workable report tiled "The New World of Work." 366 HR professionals, talent acquisition professionals and business leaders worldwide were surveyed during early June 2020. Respondents had operations in North America (66.6%), continental Europe (32.3%),…
Continue

Dealers Signal Optimism for Future Franchise Values and Buy/Sell Activity

Posted by Crystal Hartwell on November 23, 2020 at 5:00am 0 Comments

Newly-released Kerrigan Dealer Survey shows that 33% expect an increase in their dealership valuation; 47% anticipate increase in buy/sell activity; Subaru and Toyota top valuation expectations

 

Incline Village, Nevada, November 23, 2020 – Automobile dealers are more optimistic about the valuation of their dealerships this year than last year, according to the newly-released, second annual Kerrigan Dealer Survey.  The survey was fielded by Kerrigan Advisors, a leading sell-side advisory firm to auto dealers in the U.S.

 

The 2020 survey, which queried 680 dealers, found that 33% expect an increase in the value of their dealership – a 27% boost compared to 2019 findings, when only 26% of dealers expected their dealership value to go up. All told,…

Continue

Kirsten Garen: Chief Information Officer at CDK Global

Posted by Ralph Paglia on November 23, 2020 at 11:00am 0 Comments

CDK Global Names Kirsten Garen Chief Information Officer

Continue

Kerrigan Advisors Represents Lyle Pearson Auto Group in Sale of Boise Luxury Dealerships

Posted by Crystal Hartwell on November 19, 2020 at 5:00am 0 Comments

Sale of Mercedes-Benz, Sprinter, Porsche, Jaguar, Land Rover, Volvo and Acura dealerships  highlights strong buyer demand in the mountain states; marks 111th Kerrigan-led dealership sale since 2015

 

Irvine, CA, November 19, 2020 – Kerrigan Advisors, a leading sell-side advisory firm to auto dealers in the U.S., represented and advised Lyle Pearson Auto Group of Boise, Idaho on its recent sale of five luxury dealerships to Spokane, Washington-based Gee Automotive. Franchises include Mercedes-Benz, Sprinter, Porsche, Jaguar, Land Rover, Volvo and Acura. The transaction is the 6th multi-dealership Kerrigan-led transaction in 2020 and 111th dealership sale since 2015. The firm is the most…

Continue

Kerrigan Advisors Represents Sterling Motorcars in Sale to Lithia Motors

Posted by Crystal Hartwell on November 18, 2020 at 6:00am 0 Comments

Lithia Motors acquires Sterling Motorcars luxury brand dealerships, including BMW, MINI, Rolls-Royce Motor Cars, Lamborghini and McLaren in the Washington DC market; marks 5th multi-dealership sale for Kerrigan Advisors in 2020

 

Incline Village, NV. November 18, 2020 – Kerrigan Advisors, a leading sell-side advisory firm to auto dealers in the U.S., represented and advised Northern Virginia-based Sterling Motorcars on its sale of five luxury franchises to Medford, Oregon-based Lithia Motors, Inc. (NYSE: LAD).  This represents Lithia Motors first acquisition in the Washington DC Market.  Sterling Motorcars, which is comprised of BMW of Sterling, MINI of Sterling, Rolls-Royce Motor Cars Sterling, Lamborghini Sterling and McLaren…

Continue

Equifax Appoints Lena Bourgeois as Automotive General Manager

Posted by John Sternal on November 17, 2020 at 6:00am 0 Comments

Equifax (NYSE: EFX) has named Lena Bourgeois as automotive general manager, responsible for driving customer value and accelerating company growth in the automotive market.

Bourgeois brings a strong background in data and information technology systems to the position, critical as automotive dealers and lenders embrace a digital automotive experience and navigate a challenging economic environment.

“Lena has successfully led our Equifax automotive Enterprise Alliances for the last four years, working to grow our partner network and augment our robust portfolio of auto services and solutions,” said Joy Wilder Lybeer, United States Information Solutions (USIS) Chief Revenue Officer and Senior Vice President of…

Continue

10 Things You Need to Check Before Hiring Car Shipping Companies

Posted by Daniel Clark on November 12, 2020 at 12:30am 0 Comments

Do you have a move in your near future? If so, an array of emotions, from stress and anxiety to excitement, will accompany the experience. 

If you're hiring a car transporter's services for the first time, you may feel nervous about this, too. You may have questions about finding the right company to work with.

Fortunately, a little extra knowledge about what to look for in a company will prepare you to find the best service for your vehicle…

Continue

Kerrigan Advisors Represents Resnick Auto Group in Sale of Toyota Dealership

Posted by Crystal Hartwell on November 12, 2020 at 6:00am 0 Comments

Sale of Midtown Toyota in Chicago marks the 22nd Kerrigan Advisors-led transaction in Chicago since 2018

 

Incline Village, Nevada, November 12, 2020 – Kerrigan Advisors, a leading sell-side advisory firm to auto dealers in the U.S., represented and advised Illinois-based Resnick Auto Group on its recent sale of Midtown Toyota in Chicago to Michigan-based Victory Automotive Group. The transaction is the 11th Toyota franchise sale Kerrigan Advisors has represented, the 22nd dealership sale in Chicago and the 104th dealership sale overall since 2015. 

 

“Midtown Toyota has been part of our group of dealerships for over 20 years. We thank Kerrigan…

Continue

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ADM Forum

PIRELLI LAUNCHES NEW TIRE FOR McLAREN SUPER SERIES CAR

Started by Ralph Paglia in AUTO INDUSTRY NEWS - Discussions about Auto Industry, including dealerships, car companies and government, but not about suppliers (see cetegory) Oct 25. 0 Replies

PIRELLI LAUNCHES NEW P ZERO TROFEO R FOR THE FASTEST-EVER McLAREN SUPER SERIES CAR ULTIMATE PERFORMANCE ON TRACK MEETS PERFECT SAFETY ON THE ROADNew York, September 30, 2020 – Pirelli is to exclusively equip the new McLaren 765LT, having been set a mission to deliver as much performance as possible on…Continue

Tags: SUPER, SERIES, CAR, McLAREN, FOR

Fisker's EV Car Company Seems to Have Nine Lives!

Started by Ralph Paglia in AUTO INDUSTRY NEWS - Discussions about Auto Industry, including dealerships, car companies and government, but not about suppliers (see cetegory) Jul 8. 0 Replies

EV bonanza allows Karma to tap lifelineKarma Automotive, maker of the Revero plug-in hybrid luxury car, has raised $100 million from outside investors as the company and its parent seek to tap into an electric-car stock surge by seeking an additional $300 million.The fresh funding coincides with at least the fourth makeover for a company formerly known as Fisker Automotive Inc. since past Aston Martin design director…Continue

Tags: Have, Nine, Lives!, to, Seems

"Control what you can control"

Started by Christian Younggren in PROCESS MANAGEMENT- CRM, BDC and lead Management Processes, Emails, Phone Scripts, Facility Design, Tools and Suppliers Mar 18. 0 Replies

"Control what you can control" Have your staff take time to reach out by phone to every client in their data base....Why? 1. Your connection rate will never be higher. Your clients might actually have time to talk with you since they are likely on lock down and maybe a bit bored. Ask how they are feeling and how can you help make life easier for them? 2. Your clients will remember how you treated them during these crazy times for years to come because in a crisis people reveal their true…Continue

Tags: CRM, up, follow, customer

BDC or Virtual BDC

Started by Peter Stratton in PROCESS MANAGEMENT- CRM, BDC and lead Management Processes, Emails, Phone Scripts, Facility Design, Tools and Suppliers Feb 26. 0 Replies

As an experienced BDC director for the last 15 years and in the car business for 30 I wanted to reach out to those who know. The audience here. Recently my GM asked if he thought we should go to a Virtual BDC and that my job would not be in jeopardy, however my staff of ten would be. The company got in the GM's ear saying that their staff will answer leads within 30 seconds and close at 20%. My team answers the lead within a minute and we close at 14%. So my questions is, "Who has had…Continue

Which e-commerce platform should I join?

Started by Camden Jones in WEBSITE CONTENT - How to Get Visitors to Interact, Engaging Content, Driving Increased Website Visitor-to-Dealer Contact Conversion Rates. Last reply by shawn jasper Feb 3. 5 Replies

Hi. I'm a newbie in e-commerce. I want to try to open an online store, but I don't know what to begin. I search and find out some platforms. Big ones are  Shopify, WooCommerce, and BigCommerce. Which should I choose to start? Is there anyone selling on these platforms? Please help!Continue

Why car dealerships are good for society?

Started by Christian Younggren in Uncategorized or Does Not Fit Into Any Pre-Defined Category Jan 11. 0 Replies

I am doing a project on positive dealership stories so I typed, "why car dealerships are good for society" into the Youtube search, the only positive message I could find was footage from an award banquet!! It's the same story on Google search. Sad because dealers add millions of dollars in property taxes and jobs for our society. I understand there are very "bad" dealer operators, but mind you, didn't ask Youtube or Google for dealer scams or fraud stories.That being said, I would love to hear…Continue

How about a Thank You Video via Texting? Very effective.

Started by Ken Beam in VIDEO - Multimedia and Video Marketing Related Discussions, including Video SEO, YouTube, Video Email, etc. Nov 17, 2019. 0 Replies

So imagine you stopped by a dealership last night & the next morning you received this nice, short Thank You Video via Text on your phone. I do believe this will indeed add a little "Wow" factor to the equation....... don`t you? Ken-*by the way....they came back & bought the truck after I sent this.#highlyeffectivemarketing #GuerrillaMarketing101 #KenBeam Continue

Tags: kenbeam, walkaroundvideos, vehiclepresentationvideos

Electric Vehicle is the Future

Started by Dwayne Jhonson in AUTO INDUSTRY NEWS - Discussions about Auto Industry, including dealerships, car companies and government, but not about suppliers (see cetegory) Aug 29, 2019. 0 Replies

What is Electric Vehicle?An electric vehicle, which is also known as an EV, is a vehicle that uses more than one electric motors or traction motors for propulsion. An electric vehicle can be powered through a collector system by electricity from off-vehicle sources or can be self-contained as well. Electrical vehicles are self-contained through electric generators (to convert fuel to electricity), solar panels or a battery. Types of electric vehicles include passenger cars (PC) as well as…Continue

Tags: Future, EV, Market, Vehicle, Electric

Email marketing

Started by Andrew Qrueed in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic Aug 26, 2019. 0 Replies

How often did you come across the fact that SMS or email was effective? I am sure very often. I want to offer you an excellent service, I will not persuade you and tell you about the pros and cons (I'm not a marketer), but visit atompark.com and I think you You will find many advantages, and the support service can solve many of your problems associated with this. Start here and read more.Continue

5 Ideas for car dealers FB page

Started by Kevin Lewis in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC) Aug 6, 2019. 0 Replies

If you want to promote your inventory using Facebook, do it on  for car dealers or add a Shop section to your Facebook business page and list your vehicles there.Content is an integral part of Facebook business page. So here are 5 great Facebook post ideas for car dealers:1. Industry news, controversial topics, traffic & travel news2. New model releases/arrival3. Meet…Continue

Tags: smm, seo, marketing, facebook

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ADM Events Posted for Automotive Marketing and Sales Professionals

The Difference Between Pmi-Pba Business Analysis Certification And Iiba Cbap Certification

Business Analytics is an interesting career option for statisticians and econometrics enthusiasts. Individuals who can make sense of business performance data and are able to forecast the future sales, turnovers, or losses the firm might face are considered as professional business analysts.…



Time:October 1, 2020 at 6pm to September 23, 2021 at 7pm
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Street:Australia
City/Town:Melbourne
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How do I prepare for AWS Developer Associate Certification

Web development jobs are soon becoming the most favored jobs for people wishing to get employed in the IT sector. The IT sector is witnessing a tremendous growth since the past few years. Many people are aiming for a job in that industry because of the high pay packages and a stable career. 

What is the AWS Developer Associate Certification?

The AWS Developer…



Time:October 1, 2020 at 6pm to September 23, 2021 at 7pm
Location:Australia
Street:Australia
City/Town:Melbourne
Website or Map:https://www.sprintzeal.com/
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Which AWS Certification is right for me

AWS, which is otherwise known as Amazon Web Services, has been providing the companies with opportunities for modernization. The following was initiated by Amazon in the year 2006. AWS can be called as a branch of Amazon, which provides APIs as well as platforms for cloud computing to the candidates. The technology of Amazon Web Services can be applied at server farms all over the globe, and the Amazon subsidiary takes care of the following. The following cloud service platform can compute…



Time:October 1, 2020 at 6pm to September 15, 2021 at 7pm
Location:Australia
Street:Australia
City/Town:Melbourne
Website or Map:https://www.sprintzeal.com/
Export to Outlook or iCal (.ics)

 
 
 

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Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Blog Post Featured

Created by Ralph Paglia Jan 16, 2009 at 10:24am. Last updated by Ralph Paglia May 10, 2010.

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Created by Ralph Paglia Jan 16, 2009 at 10:18am. Last updated by Ralph Paglia May 10, 2010.

Automotive Marketing News

Cadillac backtracks from Super Cruise ad claim

Ads for the system, available on a growing number of Cadillacs, ran with a headline that said "Cadillac Super Cruise – Experience Autonomous Driving."

HO SUNG SONG: Positioning Kia for new era in EVs

Kia's president is positioning the South Korean carmaker for a new era to rev up electric vehicle sales, branch into purpose-built new mobility runabouts and gradually move the marque upmarket.

Manheim reaches 75th year in turbulent 2020

Manheim celebrates 75 years in a historic year of unprecedented challenge.

Ford taps eBay’s Suzy Deering as next CMO as it looks outside for marketing help

Ford's new hire comes as the automaker puts a new emphasis on technology. Ford described Deering as “accomplished at using technology, data and analytics to anticipate customer needs and fulfill them with human-centered products and services.”

McLaren names planned PHEV Artura

The pivotal model for McLaren's transition to a 100 percent electrified portfolio has been named Artura.

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