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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

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Ralph Paglia
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Editor, Video SEO

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Editor, Content Marketing


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Automotive News Videos

GM Recall Death Toll Raised (9/15/14)

Fund administrator has approved 19 death claims so far; ZF buying TRW Auto; explaining cause of fatal wrecks not optional.

Building Business With a Brotherly Bond

The Dealer Speaks With Ray and Rik Fregia

Renegade Ready to Rumble (9/12/14)

Boxy Jeep entering tough compact-SUV segment; older Ford Escape, Mercury Mariner hybrids recalled; Jaguar's royal ride.

Nev. Allows Tesla Direct Sales (9/12/14)

Gov. signs $1.3B incentive package in 'gigafactory' deal; Corvette recalls; Honda hands-free demo; Titan of crowdsourcing.

Edmunds Boss on Price Promise

Edmunds.com launched its Price Promise program in the spring of 2013. President Seth Berkowitz says 8,000 of Edmunds' 10,000 participating dealership franchises have signed up. He discussed the program's progress in a visit to Automotive News.

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Top 5 Most Popular Automotive Marketing Photos of Past Month

Mustangkey

by The Key The Key sells the Dodge Mustangs you want.

taurus

by The Key The Ford Taurus is one of the popular cars sold at The Key.

trucks

by The Key The Key sells many large trucks. If you need something that has hauling power and high performance, you can find it at The Key - your buy here pay here dealership in OKC.

amax

by The Key The Maxima is sold at The Key.

adodge

by The Key The Key sells many tough, well-built Dodge vehicles. If you are looking for a durable vehicle that will hold up and take you where you want to go, you should check out the used cars and trucks at The Key.

Auto Industry Marketing and Advertising News

How did Nissan tweet a response to the Royal Baby announcement so quickly?

Filed under: , , , ,



A mere seven minutes after the Duke and Duchess of Cambridge announced they were pregnant with their second child, Nissan had the perfect post circulating on the Twittersphere. How did Nissan know to expect Kate and William were expecting? By paying attention to the Internet zeitgeist.



David Parkinson, head of social for Nissan in Europe, told AdWeek that the automaker's creative agency created the image when rumors of a second pregnancy started in July.

"As it happened, the rumor was never confirmed, so we kept the piece in our back pocket."

Nissan spotted the rumors along with the European marketing DigitasLBi France's BrandLive initiative, which keeps an eye on trends and rumors circulating on the net. They look for anything that may be useful for their clients, including Nissan. The proactive approach seems to have worked. Nissan's royal baby tweet referencing its newly redesigned X-Trail crossover has been shared hundreds of times since Monday.

How did Nissan tweet a response to the Royal Baby announcement so quickly? originally appeared on Autoblog on Sun, 14 Sep 2014 11:02:00 EST. Please see our terms for use of feeds.

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What you missed on 9.12.14

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Daily U-Turn

Oprah Looking back at Oprah's free-car giveaway

"You get a car! You get a car! You get a car! You get a car!" 10 years ago this week, Oprah Winfrey shouted those words as members of her studio audience screamed in delight, all of them just having won brand new Pontiac G6s. Greg Migliore looks back on this historic giveaway, and speaks to a couple of people who were in the audience that fateful day.




Car Computer Automotive cyber-threat risks increasing

Our cars are getting smarter, and more technologically advanced - that's hardly news. But as Pete Bigelow explains in this feature story, the risk of automotive cyber-threats could increase as our cars are more and more reliant on computer systems to operate. It's an interesting subject, as we move into The Future. Read all about it, here.




Mercedes-AMG GT Mercedes-AMG GT vs. Porsche 911

We've always known Mercedes' new AMG GT would be a direct competitor for the iconic Porsche 911. And now that we have all of the official specs and details about Benz's new super coupe, it's time to start lining it up against Porsche's baby to see how the two stack up. We put the cars side by side on paper, here.




Top Stories

What you missed on 9.12.14 originally appeared on Autoblog on Fri, 12 Sep 2014 19:32:00 EST. Please see our terms for use of feeds.

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Looking back at Oprah's free-car giveaway 10 years later

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Oprah pontiac g6

Oprah kicked off her 19th season in dramatic fashion by giving all 276 members of the studio audience a free car.

Molly Vielweber's Pontiac G6 appears unremarkable at first glance. It wears forest green paint, rolls on five-spoke aluminum wheels, and it has a sizeable scrape in the driver's side door, the scar of a decade's worth of hard use. You wouldn't notice it parked at a big box store or cruising on the highway. Pontiac made hundreds of thousands of G6s in the 2000s, and a lot are still on the road. It's unremarkable in every way except for the front license plate, which reads, "Oprah 6."

But this is not just any G6. This car is a part of television history.

Vielweber won her G6 10 years ago at a taping of The Oprah Winfrey Show, when Oprah kicked off her 19th season in dramatic fashion by giving all 276 members of the studio audience a free car. It was an unprecedented stunt that changed lives, generated controversy and ultimately failed to provide enough of a marketing lift for Pontiac, which would be shuttered just over five years later.

September 13 marks the 10-year anniversary of the memorable event, which caught everyone, including audience members, by surprise. In a masterful display of showmanship, Oprah dialed up the suspense to match the enormity - and cost - of the event. First she gave away 11 cars, which would have been a landmark TV promotion by itself. But then she coyly announced: "I've got a little twist."

Continue reading Looking back at Oprah's free-car giveaway 10 years later

Looking back at Oprah's free-car giveaway 10 years later originally appeared on Autoblog on Fri, 12 Sep 2014 00:01:00 EST. Please see our terms for use of feeds.

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How to Add Eight Leisurely Weekend Days to your Life

Back in the bad old days of car sales, if you planned to buy a car, the first thing you’d do is… put off the process for three months to a year!  Finally, when your old beater started costing far more to fix than the monthly payments on a new car, you’d pick up a copy of the Consumer Reports annual new car issue,  grab the Autos section of the Sunday newspaper and start doing your homework.Usually, you’d start with the model.  “Hmmm, it needs to fit me, the wife and three kids, so it has to be…See More
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Covert Operations on Your Dealership's Website to Increase Conversion

Agent, you’ve been recruited on a mission to activate your dealership’s website and convert more browsers into buyers. There are three immediate tasks you must complete in order to do so. There’s no time to waste.1. The BaitWhen your dealership’s website opens on a browser, what is the first thing customers see? They SHOULD be seeing the answers to these three questions right off the…See More
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Car Insurance by City and Region: The Good, The Bad and The Ugly

The Detroit Bureau Reports on Least and Most Expensive Areas for Car InsuranceMotorists Get Slammed with High Premiums in the Motor City - Written by It may be the Motor City, but driving there comes at a steep cost –…See More
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Think Like a Woman @ Your Dealership

A recent Wall Street Journal article titled “Car Sellers Refine Pitch to Women” revealed that more women are driving than men. In fact, there are 105+ million women on the roads today, as opposed to 104+ million men and more elderly women are holding on to their driver’s license (USA Today, Nov. 2012). As the relationship women have with their cars tightens, it’s time the industry takes notice and adjusts their pitch to reflect a more engaging “hello."So how can a dealership make that emotional…See More
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Brian Cox posted a blog post

FlickFusion Introduces Timeline Marketing, an Award-Winning Innovation That Expands Auto Dealer Presence on the Internet

FOR IMMEDIATE RELEASEUrbandale, IA--September 15th, 2014--Flick Fusion (www.flickfusion.com), the industry's leading video marketing provider, today introduced Timeline Marketing, a powerful tool that allows auto dealer personnel to update new and existing videos with dealership marketing messages in the form of banners and overlays. With a few simple clicks, inventory and dealership videos on both the dealer's website and on the Internet can be updated…See More
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Car Insurance by City and Region: The Good, The Bad and The Ugly

Posted by Ralph Paglia on September 15, 2014 at 10:00am 0 Comments

The Detroit Bureau Reports on Least and Most Expensive Areas for Car Insurance

Motorists Get Slammed with High Premiums in the Motor City

- Written by

It may be the Motor City, but driving there comes at a steep cost – motorists in the Metropolitan Detroit area paying the highest premium for insurance in the country, according to a new study.

On average, a motorist in the Detroit area will pay 165% of the national average for auto insuance, according to research by Quadrant Information Services. Those…

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Does A Great Leader Make A Great Team?

Posted by Kalyn Kasun on September 15, 2014 at 7:00am 1 Comment

I recently read a fantastic article that an HR Professional wrote about her experience buying a MINI. The article itself focused on lessons in leadership she had learned from a sales manager at a MINI dealership while purchasing a new car. In her message she relays that this sales manager had built a better team by listening and allowing his team to build him. There were additional lessons  about how his team created an excellent customer experience in arguably one of the places consumers dread going to the most – a car dealership. Our company works with MINI  so we are aware of their quirky and fun branding style. Staying…

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How to Make Lemonade Out of Lemons: the Easy Way

Posted by Mike Gorun on September 15, 2014 at 5:30am 0 Comments

There are many stories of young kids or teens starting successful businesses. And there are as well the simple stories of kids mowing lawns or washing cars to earn extra money while their friends are out playing. A similar story gained national media attention when a 12-year old decided to open a lemonade stand in his neighborhood. He even convinced a neighbor to allow him to display a sign advertising the lemonade stand in his yard. Most people would applaud this behavior. However, apparently, one of the neighbors wasn’t too keen about it. In fact, this neighbor actually…

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Facebook Ad Conversion Measurement: Optimize Dealership Ads for Lead Conversion

Posted by Ralph Paglia on September 13, 2014 at 6:28am 1 Comment

Facebook Advertising Conversion Tracking

This campaign management tool from Facebook can be used by car dealers to optimize your dealership's Facebook ads for website conversions and measure your cost per lead, then calculate a campaign ROI...

Overview…
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Talk Dealer to Me: Chatting with Subaru of Puyallup About “Why Buy” Messaging

Posted by Cobalt on September 12, 2014 at 10:12am 0 Comments



Rob Campbell, Cobalt Performance Improvement Consultant
by Rob Campbell, Performance Improvement Consultant

Talk Dealer to Me is a Q&A series that features dealership secrets to car sales and customer loyalty success, written by Rob Campbell. This month’s Q&A features a sit-down with Chris Brown and focuses on Subaru of Puyallup’s unique “Why Buy” message.

Chris Brown, General Manager at Subaru of Puyallup,…

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Local SEO - Just What Your Auto Dealership Needs!

Posted by Boryana Gramatikova on September 12, 2014 at 5:30am 0 Comments

Working on your local SEO will help clients find your auto dealership easier.

Photo credit: MoneyBlogNewz / Foter / (CC BY 2.0)



Auto dealerships are the very definition of local business. As an auto dealer, the local requirements dictate the way you operate. Your local community wants you to serve their specific needs. In order to get licensed and…

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September 11, 2001 - 911 Memorial Video

Posted by Manny Luna on September 11, 2014 at 2:30pm 0 Comments

Todd Morgan Beamer (November 24, 1968 – September 11, 2001) was an American software salesman passenger aboard United Airlines Flight 93 which was hijacked as part of the September 11 attacks in 2001. He was one of the passengers who tried to reclaim the aircraft from the hijackers, leading them to crash it into a field in Stonycreek Township near Shanksville, Pennsylvania.

Source: …

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Your Most Important business Asset Is?

Posted by Bobby Hunt III on September 11, 2014 at 12:00pm 0 Comments

What's your most important asset as a local business?

Normally I would answer this in an instant and say that your list of customers and prospects as well as your relationship to that list is your most important business asset. But... Now, in 2014 I'm not so sure about that anymore.

   

You see, your dealership is only ONE review away from having a bad reputation, and that one review can literally cost you tens of thousands of dollars lost revenue. You MUST learn how to protect and build your online reputation and how to market your reputation more effectively.



Let me tell you a…

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3 Reasons Responsive Websites are Better for SEO

Posted by Paul Accinno on September 11, 2014 at 1:00pm 0 Comments

Web developers started touting the benefits of the responsive website content since the dawn of smartphones, but it was more for functionality rather than increased visibility. It wasn't until 2011 and 2012 when large companies like Google started promoting the concept that the SEO world opened their eyes to the search ranking benefits.

We believe wholeheartedly in responsive websites for dealers, not just because Google likes them, but because they present a better experience for your customers. Still, the SEO aspect cannot be ignored, so I've put together a small list of reasons that responsive website design is a strong play for improving your organic search engine rankings.

Every Page Visible

Dealers and vendors can debate about whether Google is truly "promoting"…

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Optimizing Tips - Marketing Strategy

Posted by Manny Luna on September 11, 2014 at 12:30pm 0 Comments

We previously talked about optimizing images for SEO.  It's important to know that you need more than just putting up a website, blog, video or image to get immediate results or visitors.  There are many factors to making your site visible.  At this point, your blog or website is just a shell.  Here you will learn more about optimization. To explain Search Engine Optimization, it is the process of affecting the visibility of a website, web page or blog in a search engine's "natural" or un-paid ("organic") search results.  In general, the earlier (the higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.  SEO may target different kinds of search, including image search, local search, video search,…

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Automotive Marketing and Car Dealer News from AutoBlog

How did Nissan tweet a response to the Royal Baby announcement so quickly?

Filed under: , , , ,



A mere seven minutes after the Duke and Duchess of Cambridge announced they were pregnant with their second child, Nissan had the perfect post circulating on the Twittersphere. How did Nissan know to expect Kate and William were expecting? By paying attention to the Internet zeitgeist.



David Parkinson, head of social for Nissan in Europe, told AdWeek that the automaker's creative agency created the image when rumors of a second pregnancy started in July.

"As it happened, the rumor was never confirmed, so we kept the piece in our back pocket."

Nissan spotted the rumors along with the European marketing DigitasLBi France's BrandLive initiative, which keeps an eye on trends and rumors circulating on the net. They look for anything that may be useful for their clients, including Nissan. The proactive approach seems to have worked. Nissan's royal baby tweet referencing its newly redesigned X-Trail crossover has been shared hundreds of times since Monday.

How did Nissan tweet a response to the Royal Baby announcement so quickly? originally appeared on Autoblog on Sun, 14 Sep 2014 11:02:00 EST. Please see our terms for use of feeds.

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Google Blog Articles, News and More

For the next five billion: Android One

Knowledge is a game changer. I’ve long been inspired by the Internet and how it opens the doors to opportunity. It provides access to knowledge, no matter who you are or where you are. For instance, it doesn’t matter if you’re a Nobel Laureate at a world-class research center or a young student at a rural school in Indonesia, with Google Search, you have the same information at your fingertips as anyone else.

If we look at how people are getting online and accessing information today, increasingly it’s through a smartphone. While 1.75 billion people around the world already have a smartphone, the vast majority of the world’s population—over five billion more—do not. That means most people are only able to make simple voice calls, rather than connect with family through a live video chat, use mapping apps to find the closest hospital, or simply search the web. We want to bring these experiences to more people.

That’s where Android One comes in. At I/O, we first talked about this initiative to make high-quality smartphones accessible to as many people as possible. And today we’re introducing the first family of Android One phones in India.
Addressing key barriers—hardware, software and connectivity
There are three big reasons why it’s hard for people in countries such as India, Indonesia or the Philippines to get their hands on a high-quality smartphone. First, is the hardware itself. Even entry-level smartphones still remain out of reach for many (bear in mind that in some of these countries the average monthly income is around $250). Second, many people in these markets do not have access to the latest Android software and popular applications. Finally, even where 3G and 4G networks are available, not enough people have phones that can support data and the plans can be expensive.

Android One aims to help tackle these challenges. By working closely with phone and silicon chip makers to share reference designs and select components, we’re making it easier for our partners to build phones that are not just great to use, but also affordable. They have lots of processing power, so you can get information quickly. They have high-quality front- and rear-facing cameras. And for all those pictures, along with your apps and videos, Android One phones will have expandable storage. We also added features that people in India will find particularly useful, like dual SIM cards, a replaceable battery and built-in FM radio.
To help ensure a consistent experience, Android One devices will receive the latest versions of Android directly from Google. So you’ll get all the latest features, up-to-date security patches, and peace of mind knowing your stuff is always backed up. It also means Android One devices will be some of the first to be updated to the Android L release later this year. For our hardware partners, they’ll be able to create customized experiences and differentiate their devices without having to change the core software.

In an effort to reduce data costs, if you have an Airtel SIM card, you’ll get these software updates for free for the first six months. As part of this same Airtel offer, you’ll also be able to download up to 200MB per month worth of your favorite apps (that’s about 50 apps overall) from Google Play—all without counting toward your mobile data usage.

More to come
This is just the beginning of the Android One journey. The first phones, from our hardware partners Micromax, Karbonn, Spice and chipmaker MediaTek, are available starting today in India from leading retailers starting at Rs 6,399. We’re also excited to welcome more partners to the program, including phone manufacturers Acer, Alcatel Onetouch, ASUS, HTC, Intex, Lava, Lenovo, Panasonic, Xolo, and chipmaker Qualcomm. We expect to see even more high-quality, affordable devices with different screen sizes, colors, hardware configurations and customized software experiences. Finally, we plan to expand the Android One program to Indonesia, the Philippines and South Asia (Bangladesh, Nepal, Pakistan, and Sri Lanka) by the end of the year, with more countries to follow in 2015.

Access for access’s sake is not enough. With Android One, we not only want to help people get online, we want to make sure that when they get there, they can tap into the wealth of information and knowledge the web holds for everyone.

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Internet Sales Manager Resources and Blogroll

ADM Professional Community Blogroll:
1. Social Media Optimization 

3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

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Automotive Marketing News

Cadillac's new chief vows no retreat on pricing strategy

Cadillac has no plans to back off its sharply higher sticker prices or sweeten incentives to improve slumping U.S. sales, new brand chief Johan de Nysschen said.

Ad campaign for redesigned Lincoln Navigator starts next month

Next month, Lincoln will kick off its first significant marketing campaign for the Lincoln Navigator since 2007, brand executives said at a press event here.

Land Rover wants to send you to space

Land Rover is teaming up with commercial space flight company Virgin Galactic in a competition promoting its recently unveiled Discovery Sport.

Hyundai taps actor Paul Rudd as new U.S. pitchman

Hyundai, in a push to appeal to younger buyers in the United States, has selected actor Paul Rudd as the brand's new celebrity pitchman.

Disney exec not such a goofy idea, Nissan says

The way Nissan sales boss Fred Diaz tells it, having no auto industry experience was a plus -- not a handicap -- for the brand's new head of marketing, Jeremy Tucker.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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