Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

Professional Community

AutoDigitalMarketing@Gmail.com

2701 N. Rainbow Blvd.
Unit 2202
Las Vegas, NV 89108
505-301-6369

Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Automotive News Videos

Why F-150 Crash Results Differ (7/30/15)

Mixed F-150 crash-test results; Ford rejects IIHS repair findings; costs cut Mazda’s profit; Delphi to buy cabling firm; Tesla’s $1,000 test.

TrueCar, Sonic Settle Trademark Suit (7/29/15)

TrueCar, Sonic settle trademark suit; a setback for GM; Mini Cooper callback; Hyundai's DIY Android Auto install; OnStar's 1B chats; Toyota's street music.

U.S., Yen Fuel Nissan Profit (7/29/15)

U.S., yen fuel Nissan profit; Calif. dealership whacks Trump; judge cuts Jeep verdict; hope for Hyundai pickup; vehicles slowly get older.

Chevy: Diesel Colorado Has an Edge (7/28/15)

Chevy: Diesel Colorado has an edge; F-150's limited Q2 role; U.S. on Aston's radar; Spied Civic is sporty; powertrain projections.

N.A. Drives Ford Q2 Profits (7/28/15)

N.A. drives Ford Q2 earnings up 44%; GM's $5B emerging-market plan; VW outsells Toyota in first half; Accavitti leaves Acura; Scion sticks with cars.

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Auto Industry Marketing and Advertising News

Buick begins offering 24-hour test drives

Filed under: , , ,

Buick begins a program offering 24-hour test drives called "24 Hours of Happiness." It's meant as a long-term brand builder rather than a quick sales boost.

Continue reading Buick begins offering 24-hour test drives

Buick begins offering 24-hour test drives originally appeared on Autoblog on Mon, 20 Jul 2015 15:45:00 EST. Please see our terms for use of feeds.

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Drive shows how Lamborghini LP750-4 SV hits 217 mph

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In this clip, Lamborghini research and development boss Maurizio Reggiani explains why the Aventador SV is special. He probably doesn't need to say a word because the coupe illustrates the answer perfectly while lapping the Catalunya circuit.

Continue reading Drive shows how Lamborghini LP750-4 SV hits 217 mph

Drive shows how Lamborghini LP750-4 SV hits 217 mph originally appeared on Autoblog on Fri, 17 Jul 2015 20:01:00 EST. Please see our terms for use of feeds.

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VW pits Foust against Winslow in epic sound-effects battle

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Volkswagen highlights its new Golf R in a humorous pair of videos featuring racing driver Tanner Foust and sound-effects master Michael Winslow. Watch as they get the Rrr on.

Continue reading VW pits Foust against Winslow in epic sound-effects battle

VW pits Foust against Winslow in epic sound-effects battle originally appeared on Autoblog on Thu, 16 Jul 2015 19:58:00 EST. Please see our terms for use of feeds.

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Latest ADM Activity - Click "More" at bottom!

Joseph Little posted a blog post

Joey Little and Jennifer Briggs Talking Lead Generation Strategy on Location at Feldman Automotive

 @SocialLittleMan with @NextLevelBriggs Talking Lead Generation Strategty on location at Feldman AutomotiveListen on iTunes - …See More
14 minutes ago
Peter Lee updated their profile
24 minutes ago
James A. Ziegler replied to James A. Ziegler's discussion Jim Ziegler Helping Edmunds Get Their Message Out There
"Edmunds is a "No-Brainer" ... If you believe they are your friends, then you have No Brain."
1 hour ago
James A. Ziegler and Hannah Philpott are now friends
1 hour ago
Jonathan Floyd posted a blog post

The Anatomy of an Effective Marketing Brain Two Sides of The Story

This was sent to me by Kipp Bodnar VP Marketing, HubSpot. I found it fascinating and was intrigued. I wanted to share in a special post. Everyone please share and give Kipp and I your feedback on this. What are your thoughts? Insights? Additions?The traditional marketing model in which marketers were only responsible for creating a few…See More
1 hour ago
Christopher Bouchard liked sara callahan's blog post Use Data to Create Better Content
2 hours ago
James A. Ziegler shared their discussion on Google +1
2 hours ago
James A. Ziegler liked James A. Ziegler's discussion ACCESS TO YOUR DMS
2 hours ago
James A. Ziegler posted discussions
2 hours ago
Byron Tyers posted a blog post

Using a heatwave to your Service Department marketing advantage

The heat in Ontario is up, which is where we primarily support dealer clients.It’s every driver’s worst nightmare to have their air conditioning stop working during an August commute to work in temperatures pushing 35ºC.Using the recent heatwave to our advantage, we’re now running air conditioning-focused email and direct mail campaigns for many of our clients’ Service Departments. These campaigns offer a great opportunity to bring back inactive customers by gently acknowledging the above…See More
2 hours ago
James A. Ziegler replied to James A. Ziegler's discussion Jim Ziegler Helping Edmunds Get Their Message Out There
"OF COURSE: Nobody is advocating that we organize or put together any kind of group action, but rather; I think we should appeal to Edmunds sense of fairness and decency to remove all of the offending articles and everything they do to undermine and…"
4 hours ago
James A. Ziegler liked James A. Ziegler's discussion Jim Ziegler Helping Edmunds Get Their Message Out There
4 hours ago
James A. Ziegler liked James A. Ziegler's discussion Jim Ziegler Helping Edmunds Get Their Message Out There
4 hours ago
James A. Ziegler shared their discussion on Google +1
4 hours ago
sara callahan's blog post was featured

Use Data to Create Better Content

According to a recent article in The Atlantic, soon reporters at two of the country’s leading newspapers will have access to the most basic type of digital analytics: They will be able to see web-traffic data for their own stories. That is,…See More
12 hours ago
Profile IconMike Holland and Max Nunn joined Automotive Digital Marketing ProCom
12 hours ago
Mark Konrad Eck commented on Joseph Little's blog post 77% of Your Dealership’s Social Media Posts Should be Content Marketing
"Ford is leading the way with content marketing."
16 hours ago
Chad Karsting commented on Ralph Paglia's page Chevy Dealers
"Folsom Chevrolet 12655 Automall Circle, Folsom Ca. 95630 Sacramento Area Chevy Dealer Family owned and operated for over 2 decades."
17 hours ago
Mark Frost posted a blog post

How to Create Better Content in Less Time

One of the problems most individuals and businesses face with content production is the amount of time it takes to create great content. Whether you’re a nutritionist trying to build an incredible blog, or a car dealer that wants to improve your automotive SEO,…See More
19 hours ago
Crystal Hartwell posted a blog post

DMEautomotive Named a Finalist for B2B Brand of the Year

 DMEautomotive recognized by MarketingProfs Bright Bulb Awards for innovation and for pushing the boundaries of traditional B2B marketing Jacksonville, FL–July 29, 2015 – DMEautomotive (DMEa) today announced that the company has been named a finalist for 2015 B2B Brand of the Year by MarketingProfs Bright Bulb B2B Awards. The Brand of the Year award recognizes a B2B brand, product, or service that breaks out of the humdrum and demonstrates innovation by pushing the boundaries of traditional B2B…See More
22 hours ago

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ADM Blog Posts

How to Create Better Content in Less Time

Posted by Mark Frost on July 29, 2015 at 1:30pm 0 Comments

One of the problems most individuals and businesses face with content production is the amount of time it takes to create great content. Whether you’re a nutritionist trying to build an incredible blog, or a car dealer that wants to improve your automotive SEO, content takes a lot of time and it can oftentimes feel like there’s never enough of it to do quality work.

In this post, I’ll provide step-by-step details on how you can stop feeling overwhelmed by and start creating better content in less time:

Do Research in Bulk

If there’s one thing that slows down content production, it’s on-the-fly research. You should be gathering resources and taking notes…

Continue

Use Data to Create Better Content

Posted by sara callahan on July 29, 2015 at 6:00am 0 Comments

According to a recent article in The Atlantic, soon reporters at two of the country’s leading newspapers will have access to the most basic type of digital analytics: They will be able to see web-traffic data for their own stories. That is, they will at least know how many people clicked on them, where they came from, and how long they lingered.

 

The Washington Post—in a concession to its reporters’ union—told journalists…

Continue

How One Person Can Make A Difference: A Lesson in Customer Advocacy

Posted by Arnold Tijerina on July 28, 2015 at 7:30am 0 Comments

While the public is constantly barraged with negativity pertaining to car dealers, there are many instances that go ignored or are simply passed over. Let’s face it… the media (and a lot of websites/industry blogs) are typically more focused on perpetuating the stereotype of dealers as the “bad guys.” There are entire companies that have built their business model on this very premise. Anyone in the auto industry knows that you simply cannot do business that way and survive, yet stories and blog articles surface constantly about some random car dealer screwing a customer, refusing to fulfill promises, or taking advantage. Well, I’m here to tell you a story that might just make you like car dealers a little more.



Part of my responsibilities with …

Continue

Secrets Every Successful Dealership Knows

Posted by Joseph Little on July 28, 2015 at 6:53am 0 Comments

Take Back Your Brand: Secret Strategies for a Thriving Dealership

Every dealership depends on certain resources to be successful, but thriving dealerships know the secrets to long-term, bottom line success depends on investing time and money in core areas of the dealership to stay on top and build a solid, recognizable and profitable brand.

Employees

The success of a dealership hinges on its employees for obvious reasons, but there are ways to maximize the impact your employees have on your bottom line.  Great dealership managers understand the importance of seeing their employees as individuals. Successful managers are able to pinpoint the unique talents and strengths of individuals on their team,…

Continue

Innovative Dealer Partners with Village to Increase Sales and Loyalty

Posted by Mike Gorun on July 28, 2015 at 5:30am 0 Comments

According to an article in Automotive News, one dealer in Illinois has come up with a pretty ingenious loyalty rewards program idea – to leverage taxpayer dollars to increase car sales, while also helping to support local businesses.

 

Glenn Bockwinkel, President of Acura of Libertyville, approached the mayor of his local town and proposed an idea that he pitched as a win-win for the village’s car dealers, local business, consumers and the city -- The Shop Libertyville Rewards program.

 

It works like this: Any customer that shops at a local car dealership is given vouchers which can be exchanged for $200…

Continue

10 Ways to Build Trust in Your Brand

Posted by Joseph Little on July 27, 2015 at 8:45am 0 Comments

Take Back Your Brand By Building Trust

The success of your business depends on the trust you are able to build for your brand. After all, consumers with confidence in specific brands will not only return and provide repeat business, but they will also spread word of mouth advertising to their friends, increasing the success of your business even more. Positive experiences drive them to return to the businesses that have been able to meet their needs and exceed their expectations. Most businesses and dealerships already know thatbuilding trust is a key component to creating lasting relationships, however, the specifics that lead up to gaining this trust sometimes need to be addressed. How do businesses and dealerships gain consumer trust and leverage brand influence so that shoppers return time and again to…

Continue

One Isn’t Always the Loneliest Number That You’ll Ever See

Posted by Timmy D. James on July 27, 2015 at 6:14am 0 Comments

In determining the effectiveness of video marketing, perhaps the metric most used is views - How many views did this video get? In fact, in a recent study by Yahoo-owned video platform Brightroll, 31 percent of polling respondents from over 70 ad agencies in the UK, placed completed views as the most important metric, followed by brand lift (28 percent) and a four-way tie between inventory quality, conversion, click-thru-rate and sales impact, which all came in at 8 percent. Hold on a minute. Does this mean that these marketers care about video views almost four times more than sales?

 

In video marketing, too much focus can be placed on…

Continue

To boost, or not to boost, that is the question.

Posted by Jeff Glackin on July 26, 2015 at 8:25pm 0 Comments

More and more every day I talk to dealerships that are coming to terms with the idea that to be successful on Facebook you have to spend money. Period, no question, it’s true. That’s beautiful. When I ask how they are spending money on Facebook the typical response is they are using the boost feature on the timeline. That is not so good. Don’t get me wrong. You will get results from it and boosting is much better than doing nothing but there is a better way.

With boosting you have limited options compared to those available to you in Ads Manager. In ads manager you have many more targeting options, you can set a daily budget, and choose bidding options. Initially it will be a little more work than using the Boost feature, but in the end your results will be much better.

If you have…

Continue

The Growing Plague of Google Analytics Spam and How to Filter It

Posted by J.D. Rucker on July 26, 2015 at 8:06pm 0 Comments

If you're one who checks Google Analytics often to see how your traffic is doing, you've problem seen a lot of sites popping up in analytics over the last year or so that don't make sense. It would seem like these you're getting traffic from strange sites, particularly those selling SEO or other marketing services.

It's spam. That's the bad news. The good news is that it's not really hurting you. The better news is that you can get rid of it. You may have checked out some of these sites to find your link. Wait, where is it? There's no link to your website there. How did... what the... wait a second. You just did what they intended you to do. They got you to their website in hopes that you'll think, "Hey, I need SEO. Let's see what these guys can offer."…

Continue

77% of Your Dealership’s Social Media Posts Should be Content Marketing

Posted by Joseph Little on July 24, 2015 at 7:30am 2 Comments



The 99 Series: We’re Back!

Welcome to the Hope-Is-Not-a-Strategy post, where I remind everyone about the new way we generate buzz around our brand…hint: it’s not like the old way!  

Social media strategy for businesses used to revolve around a lot of hope—and also a lot of funny cat memes, but that was before we learned about the metrics that really matter. As dealerships and businesses work toward reaching a customer base that is largely mobile and increasingly insistent on being educated about the products and services they purchase, content marketing is more…

Continue

Automotive Thought Leader Journal

Automotive Marketing and Car Dealer News from AutoBlog

Buick begins offering 24-hour test drives

Filed under: , , ,

Buick begins a program offering 24-hour test drives called "24 Hours of Happiness." It's meant as a long-term brand builder rather than a quick sales boost.

Continue reading Buick begins offering 24-hour test drives

Buick begins offering 24-hour test drives originally appeared on Autoblog on Mon, 20 Jul 2015 15:45:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Google Blog Articles, News and More

See the world in your language with Google Translate

The Google Translate app already lets you instantly visually translate printed text in seven languages. Just open the app, click on the camera, and point it at the text you need to translate—a street sign, ingredient list, instruction manual, dials on a washing machine. You'll see the text transform live on your screen into the other language. No Internet connection or cell phone data needed.

Today, we’re updating the Google Translate app again—expanding instant visual translation to 20 more languages (for a total of 27!), and making real-time voice translations a lot faster and smoother—so even more people can experience the world in their language.
Instantly translate printed text in 27 languages

We started out with seven languages—English, French, German, Italian, Portuguese, Russian and Spanish—and today we're adding 20 more. You can now translate to and from English and Bulgarian, Catalan, Croatian, Czech, Danish, Dutch, Filipino, Finnish, Hungarian, Indonesian, Lithuanian, Norwegian, Polish, Romanian, Slovak, Swedish, Turkish and Ukrainian. You can also do one-way translations from English to Hindi and Thai. (Or, try snapping a pic of the text you’d like translated—we have a total of 37 languages in camera mode.)

To try out the new languages, go to the Google Translate app, set “English” along with the language you’d like to translate, and click the camera button; you'll be prompted to download a small (~2 MB) language pack for each.

Ready to see all of these languages in action?


And how exactly did we get so many new languages running on a device with no data connection? It’s all about convolutional neural networks (whew)—geek out on that over on our Research blog.

Have a natural, smoother conversation—even with a slower mobile network
In many emerging markets, slow mobile networks can make it challenging to access many online tools - so if you live in an area with unreliable mobile networks, our other update today is for you. In addition to instant visual translation, we’ve also improved our voice conversation mode (enabling real-time translation of conversations across 32 languages), so it’s even faster and more natural on slow networks.

These updates are coming to both Android and iOS, rolling out over the next few days.

Translate Community helps us get better every day
On top of today’s updates, we’re also continuously working to improve the quality of the translations themselves and to add new languages. A year ago this week, we launched Translate Community, a place for multilingual people from anywhere in the world to provide and correct translations. Thanks to the millions of language lovers who have already pitched in—more than 100 million words so far!—we've been updating our translations for over 90 language pairs, and plan to update many more as our community grows.

We’ve still got lots of work to do: more than half of the content on the Internet is in English, but only around 20% of the world’s population speaks English. Today’s updates knock down a few more language barriers, helping you communicate better and get the information you need.


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ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.

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Internet Sales Manager Resources and Blogroll

ADM Professional Community Blogroll:
1. Social Media Optimization 

3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

7. Toyota Community

8. Kia Community 

9. Toyota Social Media

10. Social Media Marketing 

11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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Automotive Marketing News

Tesla offers $1,000 referral incentive on Model S

Tesla, testing the power of viral marketing to sell its EVs, will offer a word-of-mouth discount on the Model S through the end of October, with both referrer and buyer receiving $1,000.

Nissan backs away from dealer ad attacking Trump for denouncing Mexican immigrants

Nissan distanced itself from a controversial ad created by a California dealership that shows store managers whacking away at a Mexican piñata resembling Republican Party presidential candidate Donald Trump.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

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