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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Automotive News Videos

Audi’s SUV ‘opportunity’ (1/26/15)

Audi sees big chance in U.S. taste for SUVs, Tesla expands range in China; Honda’s new airbag supplier; early Super Bowl ads.

Import Dealers' D.C. Agenda (1/26/15)

CFPB, trade issues on new leader's priority list; the Gen-Y workplace; Toyota sales projection; big hopes for Buick, GMC.

Lessons From the Downturn (1/25/15)

Even in good times, dealers not letting their guard down; eBay on online selling; cheaper gasoline fueling used-car market.

Soros Next Mega-Dealer? (1/25/15)

Reps from billionaire's investment fund make rounds at NADA; Fox takes helm; make-meeting highlights; Stein: Ready, set, spend.

Top 5 Most Popular Automotive Marketing Videos of Past 30 Days

1. Don't Judge a Book By It's Cover

Added by Bobby on January 8, 2015

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Top 5 Most Popular Automotive Marketing Photos of Past Month

Big Data... Big Promises... Is It Real?

by Automotive Social Marketing I am hopeful that the time will soon come when as an industry we will embrace Intelligent Lead Routing powered by the same data aggregation (Big Data) algorithms used in a much less efficient manner today by lead scoring systems. ILR combined with lead nurturing has the proven potential to drive long term customer retention, while enhancing the ROI from new business acquisition strategies and campaigns. Imagine that, a system that using intensive training and coaching to show sales pros how to leverage customer communication activities in a manner that recognizes and leverages their own individual strengths to ensure maximum results from each day's efforts. This has always been a people business, and when we optimize process and match the right customer with the right message at the right time and pair that customer with the right sales resource.... We all win.

CarChat24 receives 4th DrivingSales Dealer Satisfaction Award

by Big Tom LaPointe Thank you to our dealers for awarding us Top Chat Provider for the fourth year! We're proud to be a ‪#‎DrivingSales‬" award recipient. CarChat24 Sales VP Jeff Sterns is pictured with Josh Phelon at ‪#‎NADA2015‬. We are honored and humbled to serve our dealer partners. ‪#‎chat‬ ‪#‎dealerchat‬ ‪#‎carchat24‬

Is the glass half empty or half full?

by Manny Luna The purpose of the question is to demonstrate that the situation may be seen in different ways depending on one's point of view. Here's mine. http://vldigitalmarketing.net

Auto Industry Marketing and Advertising News

Volvo launching XC60 giveaway instead of Super Bowl ad

Filed under: , , ,

Instead of airing a big-budget ad during the Super Bowl this year, Volvo is launching a giveaway to determine who best deserves a new XC60.

Continue reading Volvo launching XC60 giveaway instead of Super Bowl ad

Volvo launching XC60 giveaway instead of Super Bowl ad originally appeared on Autoblog on Tue, 27 Jan 2015 11:30:00 EST. Please see our terms for use of feeds.

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Toyota spotlights Amy Purdy in new ad ahead of Super Bowl

Filed under: , ,

We're getting another taste of Toyota's ad campaign for the Super Bowl with its pre-game commercial for the refreshed 2015 Camry. The spot stars Paralympic snowboarder and former Dancing with the Stars contestant Amy Purdy over the inspiring words of Muhammad Ali.

Continue reading Toyota spotlights Amy Purdy in new ad ahead of Super Bowl

Toyota spotlights Amy Purdy in new ad ahead of Super Bowl originally appeared on Autoblog on Mon, 26 Jan 2015 19:01:00 EST. Please see our terms for use of feeds.

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Bryant Gumbel and Katie Couric equate BMW i3 with the Internet

Filed under: , , , , , ,

Remember when no one understood the Internet? BMW does, and as it sees it, it's a similar story with its all-new i3.

Continue reading Bryant Gumbel and Katie Couric equate BMW i3 with the Internet

Bryant Gumbel and Katie Couric equate BMW i3 with the Internet originally appeared on Autoblog on Mon, 26 Jan 2015 12:44:00 EST. Please see our terms for use of feeds.

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Learn More About Digital Marketing... Watch the Video Referenced Below!

Latest ADM Activity - Click "More" at bottom!

Jeremy Patterson is now friends with Ralph Paglia and Mike Elliott
17 minutes ago
Mike Elliott liked Ashley Mabery's profile
29 minutes ago
Mike Elliott liked Ceilia Cravens's profile
29 minutes ago
Alexander Lau commented on J.D. Rucker's blog post Why 'Irrelevant' Content on a Dealer's Website is Relevant
"Additionally, unless you have hacked WordPress, the way we have, you had better have a blog system in place that enables for the generation of an RSS Feed. Example: http://baierlchevrolet.com/dealer/baierlchevrolet/blog.xml Feed the robots, the…"
42 minutes ago
Lisandra Ramos posted a blog post

What's New in Social Media for 2015?

Social media kicked off the New Year with some interesting updates geared toward increasing content exposure and diversifying communications tools. While some automotive professionals have expressed thatsocial isn’t selling cars, these updates may yet give us hope!So far, here are 2015’s five social media updates your dealership needs to know about:1. …See More
48 minutes ago
Alexander Lau commented on J.D. Rucker's blog post Why 'Irrelevant' Content on a Dealer's Website is Relevant
"Although, I probably shouldn't throw in the geolocator, here you go... Just something different than the usual models. Used Cadillac Brougham Review, Timeless Style and Class in…"
1 hour ago
Cory Mosley updated their profile
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Dan Weik (pronounced wick) liked Ralph Paglia's profile
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Dan Weik (pronounced wick) updated their profile
7 hours ago
Dan Weik (pronounced wick) is now friends with Jeff Colby, Kim Essenmacher, Meaghan Walker and 3 more
7 hours ago
Black Book's blog post was featured

Black Book Used Car Market Report - Ricky Beggs

Hello and welcome to this week’s edition of the Used Car Market Report from Black Book.As you can tell we are again recording this market video blog via Skype while on the road. Where has the industry taken us this week? We are coming to you from the exhibition hall floor and the Black Book booth at the 98th annual NADA Convention and Exposition in San Francisco. Unfortunately there is no…See More
9 hours ago
Virgil Stanphill's blog post was featured

Tips For High Volume Car Sales - 20 Free Sales Videos Offer

The video promoted preparation and automation as 2 of 5 keys to high volume auto sales.Towards the end of the video he offers 20 "no strings attached" FREE videos on selling cars.See More
9 hours ago
Matt Nazar updated their profile
17 hours ago
Black Book posted a blog post

Black Book Used Car Market Report - Ricky Beggs

Hello and welcome to this week’s edition of the Used Car Market Report from Black Book.As you can tell we are again recording this market video blog via Skype while on the road. Where has the industry taken us this week? We are coming to you from the exhibition hall floor and the Black Book booth at the 98th annual NADA Convention and Exposition in San Francisco. Unfortunately there is no…See More
21 hours ago
Big Tom LaPointe posted a status
"confused internet mgrs don't know or care UNIT SALES or profit from lead source. only want high lead count #carsales #measureeverything"
22 hours ago
Virgil Stanphill posted a blog post

Tips For High Volume Car Sales - 20 Free Sales Videos Offer

The video promoted preparation and automation as 2 of 5 keys to high volume auto sales.Towards the end of the video he offers 20 "no strings attached" FREE videos on selling cars.See More
yesterday
Mark Frost commented on Timothy Martell's blog post How to Build a Blog Audience from the Ground Up
"Haha, Tom! Only if you're hoping that looking like you've got an audience will translate to results. ;)"
yesterday
Bobby commented on Bobby's group Inspiration-Motivation Quotes
"There is no shame in defeat, the personal let down is if you don't try!~"
yesterday
Big Tom LaPointe posted a blog post

CarChat24 wins 2015 AWA Automotive Website Award

The CarChat24 team is proud to announce we have received an Automotive Website Award for Marketing Innovation. The prestigious award was presented in San Francisco on January 22, 2015, as the 2015 National Automotive Dealers Association conference kicked off, and coincides…See More
yesterday
Ralph Paglia posted a blog post

NADA Convention from a Local San Francisco Perspective

National Auto Dealers Association convention sweeps into San Francisco with industry on a roll By at…See More
Sunday

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ADM Blog Posts

Black Book Used Car Market Report - Ricky Beggs

Posted by Black Book on January 26, 2015 at 12:00pm 0 Comments

Hello and welcome to this week’s edition of the Used Car Market Report from Black Book.

As you can tell we are again recording this market video blog via Skype while on the road. Where has the industry taken us this week? We are coming to you from the exhibition hall floor and the Black Book booth at the 98th annual NADA Convention and Exposition in San Francisco. Unfortunately there is no time to visit nearby Napa Valley or any of the other wineries in the area.



The first part of last week had some of our lender solutions team at the annual AFSA conference, also in San Francisco, and now we are at the ATD and NADA conventions with thousands of franchised dealers and industry…

Continue

Tips For High Volume Car Sales - 20 Free Sales Videos Offer

Posted by Virgil Stanphill on January 26, 2015 at 5:00am 0 Comments

The video promoted preparation and automation as 2 of 5 keys to high volume auto sales.

Towards the end of the video he offers 20 "no strings attached" FREE videos on selling cars.

CarChat24 wins 2015 AWA Automotive Website Award

Posted by Big Tom LaPointe on January 25, 2015 at 12:00pm 0 Comments

The CarChat24 team is proud to announce we have received an Automotive Website Award for Marketing Innovation. The prestigious award was presented in San Francisco on January 22, 2015, as the 2015 National Automotive Dealers Association conference kicked off, and coincides with our fourth DrivingSales award for excellence in chat.

The AWA awards are presented annually just prior to the start of the NADA conference by consulting firm PCG Consulting, Inc., and “recognize the best vendors in automotive digital marketing”, in a variety of categories.

“We are pleased to present CarChat24…

Continue

NADA Convention from a Local San Francisco Perspective

Posted by Ralph Paglia on January 25, 2015 at 12:00am 0 Comments

National Auto Dealers Association convention sweeps into San Francisco with industry on a roll 

  …
Continue

Top Ten Blogs and News for Auto Dealers: January 17 - 23

Posted by Rebecca Kon on January 23, 2015 at 11:55am 0 Comments

There’s been lots of excitement this week as NADA kicks off this weekend, Super Bowl Sunday is getting closer, and the U.S. President just gave his State of the Union Address. In case you missed everything going on this week, ActivEngage put together the Top 10 automotive news articles and blogs just for you! Enjoy!

10. Chrysler exec sees dealerships, operations evolving

Pete Grady is considering satellite stores and getting service operations closer to consumers. Dealers, what are you thoughts on these possible changes to the standard business…

Continue

Can You Translate That For Me?

Posted by Paul Potratz on January 23, 2015 at 11:20am 0 Comments

In this week’s episode of Hard Facts, Samantha uncovers a cost-free way to utilize your bilingual sales staff to reach a broader demographic. Learn how you can implement this strategy at your dealership.

3 Reasons to Take Content Seriously for Better SEO (with Bonus Infographic)

Posted by Timothy Martell on January 23, 2015 at 9:30am 0 Comments

SEO is a complicated practice, especially if you're just starting in 2015. Things have changed a lot in the past 10 years, making it more difficult than ever for small businesses to compete against businesses with large marketing budgets. But as one of the most important parts of a business's digital marketing strategy, you can't ignore SEO.

 

Content is easily one of the best ways for businesses to take control of their rankings and build up authority with Google and other search engines. It's the simplest strategy, but it's also one of the…

Continue

Make Digital Communication a Priority by 2025

Posted by Rebecca Kon on January 21, 2015 at 2:21pm 1 Comment

In a recent report by IBM, “Automotive 2025: Industry without borders”, discusses the future of the automotive industry among OEMs, automotive suppliers, and other auto industry participants. The authors Ben Stanley and Kal Gyimesi ask this question,

 

“How can you form relationships with newer, non-traditional industry participants to provide the digital relationship and customer experience that today’s drivers and passengers demand?”

 

The answer, left open for you to do some soul-searching, has one obvious answer:

Invest in live chat.

Live chat is a proven…

Continue

Why 'Irrelevant' Content on a Dealer's Website is Relevant

Posted by J.D. Rucker on January 21, 2015 at 12:30pm 9 Comments

Once you get over the beauty of the 1970 Dodge Charger in the picture, you might ask yourself, "What does a 45-year-old muscle car have to do with automotive content?"

We've been asked the same type of question multiple times pertaining to content we publish on dealer websites. Sometimes, it's dealers asking. Other times, it's other vendors wondering what we're doing or "tattling" to the dealer about it. The funny part is that when compared to the automotive marketing "gurus" who question it, the dealers tend to understand the philosophy much more quickly than the vendors.

I'm not here to insult anyone. I totally understand why it's hard for many vendors to get, especially the larger ones who have mechanized content, search, and social strategies. The reality is that based upon…

Continue

Chat Success – JUST DO IT!

Posted by Big Tom LaPointe on January 20, 2015 at 8:30pm 0 Comments

Some people want it to happen,

some wish it would happen,

others make it happen.
~ Michael Jordan

Anybody with even a passing interest in sports in the 80’s and 90’s has vivid memories of basketball legend Michael Jordan defying gravity to fly through the air and slam dunk a basketball. Again, and again, and again. The man was virtually synonymous with Nike’s ‘Just Do It’ slogan, because he did. Such was his dominance not only of the game, but of sports branding, that he still pulls in nearly $100 million a year on branded gear.…

Continue

Automotive Thought Leader Journal

Automotive Marketing and Car Dealer News from AutoBlog

Volvo launching XC60 giveaway instead of Super Bowl ad

Filed under: , , ,

Instead of airing a big-budget ad during the Super Bowl this year, Volvo is launching a giveaway to determine who best deserves a new XC60.

Continue reading Volvo launching XC60 giveaway instead of Super Bowl ad

Volvo launching XC60 giveaway instead of Super Bowl ad originally appeared on Autoblog on Tue, 27 Jan 2015 11:30:00 EST. Please see our terms for use of feeds.

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Google Blog Articles, News and More

Through the Google lens: Search trends January 16-22

Here’s a side of search trends to go along with your Friday. Read on to find out what got people talking–and searching–this week.

Deflate-gate and other scandals
Super Bowl drama is already here, and it’s not even February 1. After the New England Patriots dominated the Indianapolis Colts 45-7 to win the AFC Championship, news broke out that 11 out of the 12 balls used by New England quarterback Tom Brady were under inflated, which is a no-no in the NFL. The league has strict rules about the air pressure in game day balls since alterations could give one team an advantage. Both Brady and head coach Bill Belichick are singing Shaggy's greatest hit “It Wasn’t Me,” so we’ll all have to wait and see how the mystery unfolds.

On the other “football” field, U.S. Women’s National Soccer Team goalkeeper Hope Solo is back in trouble with the law after she and her husband, Jerramy Stevens, were pulled over for suspicions of driving under the influence. The kicker? This all happened while Stevens was driving the U.S. team van, which promptly resulted in a 30-day suspension for Solo. This event comes just seven days after charges of domestic violence were dropped against the athlete.

The last laugh
On Tuesday, President Obama delivered his sixth State of the Union address to outline his legislative agenda for the year ahead. Then, on Thursday, the President took questions about his remarks from YouTube Creators. While topics like education, the economy and foreign relations got people searching, the Internet had a field day after Obama dropped the proverbial mic at the expense of his Republican counterparts during his speech. In the midst of his talk, Obama stated “I have no more campaigns to run,” generating applause from some of his opponents. But Obama -- not one to be the butt of a joke -- responded as smooth as butter: “I know because I won both of them.” Burn.
Not what you expected
Search left people salivating after news that milk’s favorite cookie, the Oreo, was getting a new flavor inspired by Valentine’s Day. Confection-maker Nabisco decided to bring cupcake and cookie together in holy matrimony with the launch of a red velvet version of their snack on February 2. And as some people tried to satisfy their sweet tooth, it looks like Tiger Woods may have lost his...literally. The famed golfer made an appearance at his girlfriend Lindsey Vonn’s World Cup skiing race in Italy sporting a missing tooth, causing a stir on the web as people tried to find an explanation for his gap-toothed smile.

Meanwhile, things took a turn for the worse at the happiest place on earth. Disneyland was linked to an outbreak of more than 50 cases of the measles. Health officials are declaring the park safe for those who have their immunizations, but the situation has drummed up more controversy around the anti-vaccination movement.

Tip of the Week
Still sticking to your diet resolution? If you need a little help knowing the number of calories you’re eating just ask, “Ok Google, how many calories are in an avocado?” to stay in tip-top shape.

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Internet Sales Manager Resources and Blogroll

ADM Professional Community Blogroll:
1. Social Media Optimization 

3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

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Automotive Marketing News

Kia returns to Super Bowl for 6th consecutive year

Kia's 2015 Super Bowl commercial will star Pierce Brosnan parodying his role as James Bond.

Toyota takes early Super Bowl lead

Toyota delivers an emotional punch to the gut with its spot for the 2015 Super Bowl.

Mercedes debuts Super Bowl ad on 'Ellen' show

Mercedes-Benz premiered its Super Bowl ad for the AMG GT sports car -- an edgy take on the fabled tortoise vs. hare race -- on 'The Ellen DeGeneres Show'

BMW Super Bowl ad compares i3 with early Internet

In BMW's Super Bowl spot, the brand is casting its electric i3 hatchback as an ahead-of-its-time concoction that needs some explaining -- just like the Internet back in 1994.

Super Bowl advertisers hype their messages early and often

Building an elaborate pregame hype machine reflects a growing trend among Super Bowl advertisers: To get the most bang for the buck from the biggest advertising event of the year, use social media early and often -- emphasis on "early."

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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