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CEO's Prescription for Dealers (10/17/14)

Time to 'take a brave pill,' says Hyundai N.A. chief; GM top lawyer to retire; Porsche Vatican party; interacting with Mustang.

'Grandfather' of SUVs Thrives (10/16/14)

After 35 years, Mercedes-Benz in no rush to change look of G Class; ex-Fiat exec's new gig; Kia rolls with LeBron.

Japan 3 Lead in Ethnic Sales (10/15/14)

IHS: Toyota is volume leader, Nissan most reliant on ethnic buyers; anti-Tesla bill in Mich.; TrueCar says no fee 'surprises.'

'No Crown Princes' at FCA (10/14/14)

Marchionne evokes Henry Ford II's words in discussing succession; Tesla like big iPad?; high marks for adaptive headlights.

Acura Mulls Going All AWD (10/13/14)

Exec: 'We need something different from the competition'; Ford hiring; GM urges dealers to 'speak up'; fracking firing up sales.

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Watch New Jersey Devils vs Washington Capitals Live Stream Online Free NHL TV

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Auto Industry Marketing and Advertising News

Naked breasts billboards cause 517 accidents in one day

Filed under: , , ,

The larger-than-life ads were plastered on no fewer than 30 trucks spread across Moscow's roads.

A sexy mobile advertisement featuring a woman's breasts is being blamed for causing over 500 car crashes in one day. The larger-than-life inadvertent distracted driving ads were plastered on no fewer than 30 trucks spread across Moscow's roads.

The specific purpose of the ad campaign - designed by an advertising agency specializing in mobile ads - was to draw attention to the mobile billboards. The sparse text in the ad translates from Russian to "They Attract." They certainly do!

Russian motorist Ildar Yuriev says, "I was on my way to a business meeting when I saw this truck with a huge photo of breasts on its side go by. Then I was hit by the car behind who said he had been distracted by the truck. It made me late and left my car in the garage, and although I am insured I am still out of pocket."

Drivers across Moscow were quick to vocalize their outrage and have reportedly unleashed their anger on AdvTruck.ru, the agency responsible for the stunt. A spokesperson for AdvTruck says "'We are planning to bring a new advertising format onto the market, encouraging companies to place their ads on the sides of trucks, as we thought this would be a good alternative to putting them on the sides of public transport. We wanted to draw attention to this new format with this campaign" he explained.

He then added "In all cases of accidents, the car owners will receive compensation costs from us that aren't covered by their insurance."

The ad campaign, however tacky, obviously did the job it set out to do, but it left a city full of carnage in its wake, as no fewer than 517 collisions related to the mobile billboards have been officially reported. We'll be sure to keep you abreast of the situation as more reports flood in. Check out the full video report below.

Continue reading Naked breasts billboards cause 517 accidents in one day

Naked breasts billboards cause 517 accidents in one day originally appeared on Autoblog on Fri, 17 Oct 2014 19:59:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

LeBron James to rep Kia K900

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LeBron James 2015 Kia K900

"I was a Kia K900 driver and fan before we decided to become partners, so I'm really excited to be Kia's first-ever luxury ambassador." - LeBron James

LeBron James is taking his talents to Kia.

The 10-time NBA all-star has signed on with the Korean automaker as a spokesman for Kia's first luxury sedan, the 2015 K900. While the move isn't as shocking as his 2010 defection from the Cleveland Cavaliers to the Miami Heat (he re-signed with the Cavs this summer), it has raised eyebrows, as James is a noted car collector who has owned a Ferrari, Lamborghini, Porsche and other high-end models.

Still, James said that he was a fan of the K900 before he signed on as a pitchman. Perhaps telegraphing the upcoming deal, he posted a photo of himself in the car in August, saying: "Rolling around in my K900. Love this car!"

Kia said James reach out to the company to sample the K900. "I was a Kia K900 driver and fan before we decided to become partners, so I'm really excited to be Kia's first-ever luxury ambassador," he said in a statement. He added: "For me, a partnership has to be authentic and real to who I am, and that's what makes this one so special."

Kia is a longtime sponsor of the NBA and serves as its "official automotive partner." In 2009, James received a Kia Borrego for earning MVP honors, though he donated it to the Akron (OH) Urban League.

Terms of the deal were not disclosed. James, who will officially be called a "luxury brand ambassador," joins fellow NBA star Blake Griffin, tennis player Rafael Nadal and professional golfer Michelle Wie in Kia's lineup of celebrity endorsers. James will appear in TV advertisements, including a spot called Fit For A King, which launches in November as the NBA season tips off.

Kia hopes the partnership with James will raise the profile of the K900. Though it's expected to be a relatively low-volume car, Kia sold just 56 of them in September and has sold 1,106 units this year. As Kia's flagship, the K900 aspires to compete with sedans from BMW, Mercedes-Benz, Lexus and others. It offers powerful V6 and V8 engines paired with an eight-speed automatic transmission, a luxurious cabin with wood and leather features, and design flourishes like LED lights and a prominent chrome grille. It starts at $59,500.

For more, scroll through Kia's press release down below.

Continue reading LeBron James to rep Kia K900

LeBron James to rep Kia K900 originally appeared on Autoblog on Fri, 17 Oct 2014 10:15:00 EST. Please see our terms for use of feeds.

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Chevy Silverado frame twist test a marketing victory versus Ford

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Chevy Frame Twist Comparison Versus Ford

The pickup market is so competitive that all three major American makers are constantly trying to find a way to prove their product is the best. The new 2015 Ford F-150 is grabbing headlines at the moment by winning awards and posting segment best numbers. But in a new video, Chevrolet is taking aim squarely at the 2015 F-250 Super Duty in a battle of heavy-duty truck supremacy against the 2015 Chevy Silverado 2500HD... well, in a single metric anyway.

The big numbers from pickups often come down to payload, towing rating and fuel economy, but for this test, Chevy and Howie Long are challenging the torsional rigidity of the trucks' frames, specifically which one flexes less. Long plays the everyman here having the Chevy engineer explain what's going on in the tests. Unsurprisingly for a video on Chevy's official YouTube page, the 2500HD wins out by a good margin. The company also reports that similar results as shown here have been certified in third-party testing.

Check out the video to see the full test. While this might seem like a marketing win for Chevy, Ford isn't immune to it, either. In 2009, the Blue Oval uploaded a similar video comparing the flex under 225 pounds of weight from the bare frames of the F-150, Chevy Silverado, Dodge Ram (as it was still called at the time) and the Toyota Tundra. The results fell in the Blue Oval's favor, as you can see here.

Continue reading Chevy Silverado frame twist test a marketing victory versus Ford

Chevy Silverado frame twist test a marketing victory versus Ford originally appeared on Autoblog on Thu, 16 Oct 2014 20:01:00 EST. Please see our terms for use of feeds.

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Charles Strandburg commented on CDK Global's blog post 'Tis the Season for Declining Organic Search Traffic
"It's hard to solely rely on digital analytics at this point. I agree with Mr. Lau that tags are for the birds. There are so many ways consumers get their information, let alone through so many device types that conclusions based on DA analysis…"
20 hours ago
Charles Strandburg commented on Richard Holland's blog post Training: Mercedes puts its Money Where its Mouth Is
"I am a big fan of training and dealers and OEM's need to partner in training not only sales personnel but F&I and service personnel as well (anyone who directly interacts with the customer). OEMs spend millions, no billions, in promoting…"
20 hours ago
Charles Strandburg liked Richard Holland's blog post Training: Mercedes puts its Money Where its Mouth Is
20 hours ago
Subi Ghosh posted a video

On Social Media, Talk Less About Yourself and More About 'Them'

Dealer Authority VP of Marketing Subi Ghosh was at Jim Ziegler's Internet Battle Plan in Seattle discussing social media for car dealers. Here, she tells us ...
22 hours ago
Subi Ghosh liked J.D. Rucker's blog post The Pursuit of Mediocrity is YOUR Best Friend
22 hours ago
Subi Ghosh liked sara callahan's blog post How Much Is Your Branded Content Worth?
22 hours ago
Subi Ghosh liked Jeffery Sterns's blog post Do You Know How Many Website Visitors You Get Late at Night?
22 hours ago
Manny Luna commented on CDK Global's blog post Are You Getting the Most Out of Your Dealership's Website?
"Alexander, Why are you always rude to everyone?? Thanks and take care!"
yesterday
Big Tom LaPointe posted a blog post

Why not take the cheapest chat vendor – or cheapest of ALL expenses??

This ad from Starbucks is good advice when shopping for all your website vendors – and many brick and mortar vendors, as well. If you’re thinking about adding live chat (or other website add-on) to your marketing strategy, why not just go with the cheapest you can find? After all, if you can save a few bucks, it’s worth it, right?Honestly, not really. You probably don’t use this standard for your brick and mortar expenses or many of your…See More
yesterday
Big Tom LaPointe shared their blog post on Facebook
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Jon Blakely liked Mike Elliott's discussion Have You Become Too Cynical to Be a Good Car Salesman?
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David DeSantis posted a discussion

Ferrari Takes Control of Fan Facebook Page!

I just came across this article from Automotive News, and it's shocking!  What message does this send to others who have brand fan pages?Ferrari fans sue Facebook, carmaker for taking their pagesLOS ANGELES -- A Swiss father and his son who gained millions of Facebook Inc. followers through their Ferrari S.p.A. fan pages sued the social media company and the carmaker claiming they teamed up to illegally seize control of the websites.The lawsuit filed in California state court follows earlier…See More
yesterday
Kenneth Wiley liked Mike Elliott's discussion Have You Become Too Cynical to Be a Good Car Salesman?
Saturday
Carl Maeda posted a blog post

The most common Paid Search mistake that could be costing you lost opportunities and wasted ad dollars.

Its’ Friday and I thought it’d be fun to show everyone the most common Paid Search mistake I see.  This mistake is, by far, the most common and sometimes, it drives me insane thinking about it.  Seriously, if your Paid Search vendor makes this mistake, you need to find someone who really works for the management fee they charge.This mistake is almost guaranteed to make the shopper hit the back button and wastes your budget dollars.  So what am I talking about?  I’m talking about buying traffic…See More
Saturday
Jeff Broman commented on John Sternal's blog post 11 Photos That will Never Sell A Car Online
"I am glad someone finally said this. I am amazed by the number of dealers that have horrible photos. I don't understand why they accept the poor quality by their vendors or internal employees. Dealers spend so much money on advertising online…"
Friday
Nicole Robins liked Patrick Kelly's blog post Incoming! Why Every Phone Call Should Be Treated as Mission Critical
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Jennifer Warriner updated their profile
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Mike Elliott replied to Tyson Madliger's discussion Automotive Digital Marketing ProCom Hits 10,000 Members!
"Congratulations to Ralph and his Team. This site has Quantity and Quality."
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Mike Elliott posted discussions
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Alexander Lau commented on CDK Global's blog post Are You Getting the Most Out of Your Dealership's Website?
"Exactly Carl and GREAT Job! I do not like assumptions, which is what this article is. Give me a break! :-)"
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Recap of the Best Tweets from DSES 2014

Posted by Rebecca Kon on October 16, 2014 at 8:18am 0 Comments

In case you missed the great dealer education opportunity that happened in Las Vegas this week, ActivEngage has put together a Twitter Recap of some of the best key takeaway tweeted messages from the DrivingSales Executive Summit

Check out them out, learn something, and apply them to your dealership’s processes NOW!

 

  1. Employee retention is cheaper than employee acquisition.

Continue

Data Security Starts At Home

Posted by Scott T. Joseph on October 16, 2014 at 6:00am 0 Comments

As security breaches and data theft become more commonplace, businesses will encounter increasing regulatory and consumer pressure to protect that data. I’ve written numerous articles on the importance of data security in dealerships, especially when dealers share that sensitive customer information with their vendor partners.

According to a recent article in Entrepreneur, however, Forrester Research found that “36 percent of data breaches resulted from employee errors.” Even more disturbing is that, according to the government IT Network, MeriTalk, that number is even larger. MeriTalk found that “49 percent of compromises occur when workers bypass security measures…” With sensitive customer data floating around dealerships in CRMs, DMSs, credit applications in…

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Training: Mercedes puts its Money Where its Mouth Is

Posted by Richard Holland on October 16, 2014 at 5:00am 1 Comment

I’ve written many times about the value of training and professional development to employee retention.  

Training, in combination with a company culture designed to create engaged employees, can help make a dealership a force to be reckoned with. Employee retention has always been a pain point in the automotive industry, because many employees feel there is no job security. Until very recently, it has been up to the dealership itself to foster this environment and provide ongoing training for its staff. Mercedes, however, has decided to take matters into their own hands.

 

In a recent…

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Are You Getting the Most Out of Your Dealership's Website?

Posted by CDK Global on October 15, 2014 at 2:39pm 7 Comments



Christy Roman, Now Marketplace, Owner
by Christy Roman, Now Marketplace Owner

automotive websites

I heard a story about a prospect who came into a dealership and was asking about the television ad they had seen. It was a GM “Sign and Drive” campaign with no money out of pocket. After investigating the situation a bit more, the salesperson determined that the campaign was for their competitor in another part of town. When the salesperson went to the competitor’s website, the offer was nowhere to be found and the dealer wasn’t even highlighting any special! It was an interesting look at how dealers (and even vendors) view their websites – as a place to showcase their inventory, rather than the most important ad for their business.…

Continue

The Pursuit of Mediocrity is YOUR Best Friend

Posted by J.D. Rucker on October 15, 2014 at 12:30am 1 Comment

The car business is loaded with lions and gazelles. Some are ferocious, competitive beasts who want nothing but the best and they're willing to do what it takes to acquire it. Others accept what they're given and they're happy to still be alive and thriving after the economic hardship came and went.

This fall conference season gave me the opportunity to meet a ton of dealers. One of the most encouraging things that I witnessed was an unexpected resurgence of the hunger that drives many of us in this industry. I've seen too many people on both the dealer and vendor side spend the majority of their time complaining about how things aren't great and not enough time making them great. This fall, things seem to be different.

When I spoke at some of the conferences, there seemed to be…

Continue

'Tis the Season for Declining Organic Search Traffic

Posted by CDK Global on October 14, 2014 at 10:30am 1 Comment



Nicole Milkovich, Search Engine Optimization Specialist
by Nicole Milkovich, Search Engine Optimization Specialist

Using a combination of smartphones, tablets and desktop computers, consumers are online more than ever before. You count on the last quarter of the year and holiday seasons to bring good tidings and high organic search traffic. So why are we saying to expect a decline? Data doesn’t lie.…

Continue

Digital Marketing Mistakes Every Dealership Should Avoid

Posted by Mark Frost on October 14, 2014 at 7:00am 1 Comment

There are many mistakes companies and marketers alike make when breaking into digital marketing. Whether we’re talking about automotive SEO, PPC, or social media, you have to understand the fundamentals of each type of marketing strategy before you can truly create successful campaigns.

If your business is looking to invest time and money into a new digital marketing strategy, in order to succeed, you need to avoid these five basic mistakes:

Thinking in Terms of Pure Traffic and Volume of Rankings

 

When you’re just starting out in digital marketing, building traffic can be addictive. But like any addiction, it’s unhealthy.

Your goal should…

Continue

Research Report: Local Media and Marketing Tactics for Car Dealers - Who Uses What and Which Works Best?

Posted by Ralph Paglia on October 13, 2014 at 10:48pm 0 Comments

BrandMuscle Research Report Reveals Local Media and Marketing Tactics Used by Car Dealers and other Local Franchised Business - But Does The Report Answer the Question About Who Uses What and Which Works Best?

Not too surprising to many of Automotive Marketing Professionals, traditional media remains a significant part of the local automotive marketing mix... The adoption of various new media tactics that have become available (including automotive digital marketing), is hindered by cost and for some dealers, complexity finds BrandMuscle [download page] in their recently-released study.

Results from the survey of franchised dealers and other local…

Continue

AutoLoop Engage™ Call Center Solution for Auto Dealers

Posted by Patrick Kelly on October 13, 2014 at 9:30am 0 Comments

AutoLoop Introduces Engage™ Call Center Solution Proven to Increase Sales and Service Profitability for Auto Dealers

Clearwater, FL -- AutoLoop today introduced EngageTM, a call center solution proven to engage customers and increase sales and service profitability for auto dealers.

Building on twenty years of call center experience obtained in the 2014 merger with CAR-Research XRM, AutoLoop Engage uses USA-based agents to manage all inbound sales and service calls for dealers, perform unsold prospect surveys to increase sales and provide industry-unique true ad sourcing, service new and aged Internet leads and improve dealership CSI.

 

"Data collected from the thousands of customers we have spoken with shows that dealerships often answer…

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Automotive Marketing and Car Dealer News from AutoBlog

Naked breasts billboards cause 517 accidents in one day

Filed under: , , ,

The larger-than-life ads were plastered on no fewer than 30 trucks spread across Moscow's roads.

A sexy mobile advertisement featuring a woman's breasts is being blamed for causing over 500 car crashes in one day. The larger-than-life inadvertent distracted driving ads were plastered on no fewer than 30 trucks spread across Moscow's roads.

The specific purpose of the ad campaign - designed by an advertising agency specializing in mobile ads - was to draw attention to the mobile billboards. The sparse text in the ad translates from Russian to "They Attract." They certainly do!

Russian motorist Ildar Yuriev says, "I was on my way to a business meeting when I saw this truck with a huge photo of breasts on its side go by. Then I was hit by the car behind who said he had been distracted by the truck. It made me late and left my car in the garage, and although I am insured I am still out of pocket."

Drivers across Moscow were quick to vocalize their outrage and have reportedly unleashed their anger on AdvTruck.ru, the agency responsible for the stunt. A spokesperson for AdvTruck says "'We are planning to bring a new advertising format onto the market, encouraging companies to place their ads on the sides of trucks, as we thought this would be a good alternative to putting them on the sides of public transport. We wanted to draw attention to this new format with this campaign" he explained.

He then added "In all cases of accidents, the car owners will receive compensation costs from us that aren't covered by their insurance."

The ad campaign, however tacky, obviously did the job it set out to do, but it left a city full of carnage in its wake, as no fewer than 517 collisions related to the mobile billboards have been officially reported. We'll be sure to keep you abreast of the situation as more reports flood in. Check out the full video report below.

Continue reading Naked breasts billboards cause 517 accidents in one day

Naked breasts billboards cause 517 accidents in one day originally appeared on Autoblog on Fri, 17 Oct 2014 19:59:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Google Blog Articles, News and More

Through the Google lens: search trends October 10-16

Diet secrets from Zach Galifianakis, and cord cutting from a cable company?! Here's a look at another topsy-turvy week in search.

A cast of characters
Search will always have its fair share of characters and this week was no different. First up, moviegoers learned who’s next in line for Hollywood’s superhero treatment when Ezra Miller, star of The Perks of Being a Wallflower, landed the title role in the 2018 film The Flash. And whispers are swirling in Tinseltown that Gal Gadot's already impressive resume—she’s set to play the world’s most famous Amazonian, Wonder Woman—will soon get another stellar addition, the lead female role in a remake of Ben-Hur.

But they weren’t the only celebrities to get the Internet buzzing. Comedian and fan favorite Zach Galifianakis caused a stir on the trends charts after he revealed a much thinner version of himself on the red carpet of the New York Film Festival. When a reporter asked Galifianakis if he had made any lifestyle changes to lose the weight, he responded with a straight face, “No, I'm just... I'm dying.” Clearly Galifianakis isn’t sharing his weight loss secrets.

Out with the old, in with the new
HBO has seen the light! This week the premium television network announced that they will launch a new stand-alone service for fans of its TV shows. Soon, homes without a cable subscription can sign up for HBO Go and get their fill of Game of Thrones and other HBO shows with just an Internet connection—leading people to wonder if this is the beginning of the end for cable providers.

Consumers also had a lot of new mobile devices to choose from this week, starting with our own line of Nexus gadgets like the Nexus 6 running the latest version of Android, 5.0 Lollipop. Meanwhile, Apple announced an updated version of the iPad.
The show’s just getting started
Is it awards show season already? It’s not—but that’s not stopping searchers from looking ahead. The Internet rejoiced when How I Met Your Mother and Gone Girl star Neil Patrick Harris said “Hosting the 2015 Academy Awards? Challenge accepted!” But with the Oscars red carpet still months away, searchers had their sights set on another celebrity bash: Paul Rudd's keg party… at his mom’s house… in the suburbs of Kansas City. What else are you supposed to do when mom’s out of town and the KC Royals just punched a ticket to the World Series after a nearly 30-year hiatus?

Tip of the week
‘Tis the season for pumpkin spice beers? Next time you’re in a new town and looking to grab a cold one just say “Ok Google, show me pubs near my hotel” and find your new favorite haunt.


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4. QR Codes - Untapped Potential?

Posted by Heather Gallay on September 30, 2014

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ADM Professional Community Blogroll:
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4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

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11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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Automotive Marketing News

Ford steers C-Max ads away from mpg

Since Ford was forced to restate the estimated fuel economy of its C-Max Hybrid -- first in August 2013 and again in June -- the brand's marketers have rethought how to sell their hybrid-only nameplate.

NAMAD's 2nd film chronicles history for next generation

The nation's largest minority dealership group has released the second in what it hopes will be a series of documentaries chronicling the history of minority dealers in the United States.

Repairs on Corvette-swallowing sinkhole to begin in Nov.

Construction to fill the massive sinkhole that in February swallowed eight Corvettes at the National Corvette Museum in Kentucky is scheduled to begin November 10, the museum said.

Infiniti set to name CPandB as its global advertising agency, report says

Infiniti is set to tap Crispin Porter + Bogusky as its global advertising agency after a drawn-out review, people familiar with the matter told Advertising Age, an affiliate of Automotive News.

Dodge 'Scat Pack' trim revival resurrects 1968 trademark dispute

Dodge's attempts to revive its muscle car-era 'Scat Pack' trims may have stepped in it in the process.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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