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Ignore the Grinders
CEO & Executive Chairman of Affinitiv, Scot Eisenfelder, shares why dealerships should ignore the grinders and focus on their most valuable customers.
Geo Conquest
In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses how to approach Geo Conquesting consistently with up-to-date strategies.See More
4 Rules of Thumb to Follow When it Comes to Replacing Your Tires
Replacing the tires on your car is a costly proposition. You need to take certain steps to ensure that you’re getting the…See More
Affinitiv and AutoLoop Sign Definitive Agreement to Merge
Combination creates a leading provider of marketing technology and software solutions exclusively serving automotive manufacturers and dealerships in the U.S.Chicago, IL and Clearwater, FL—July 18, 2019— Affinitiv, Inc. (“Affinitiv”) and Loop LLC…See More
Digital Retailing: Let’s Talk About F&I
Conversations about digital retailing in the automotive industry tend to center around two things: customer experience and…See More
Lease Credit Approval Rates Dip To 65% In June
More Demand From Consumers Seeking Existing Lease Contracts at Price Points Negotiated When Dealer Incentives Were More PrevalentSwapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 65%…See More
Ralph Paglia's blog post was featuredAutomotive Managers: Which Of The 12 Emotional Intelligence Skills Do You Need to Work On?
Emotional Intelligence for auto industry managers is hardly a "one-size-fits-all"…See More
Selecting the Right DMS is Like a Marriage: 3 Features that Help Avoid a DMS Divorce
This is my second blog in a series about what to look for when choosing a Dealer Management System.In my first…See More
A Tidal Wave of Change May Be on Its Way to Dealerships
Federal law currently prohibits dealerships from selling any new vehicle with an open safety recall to consumers. And now,…See More
A Change That Extends Your Dealership’s Reach on Facebook
Facebook recently announced a change to its algorithm that prioritizes posted comments in a manner that can be very…See More
Imagine the Future – Five Google Pieces Where the Whole is Greater than the Sum of Its Parts--and the Next Dimension
The future is now. At Local Search Group we pride ourselves on knowing that, “We are the now part of a now business.” So,…See More
SureSale Certified, the Gold Standard for Quality Used Vehicles and Purchase Protection, Expands to Louisville
SureSale enters the Louisville market with certified used vehicle program that offers consumers peace of mind and auto dealerships a turnkey vehicle certification program, including a free CAReport, 150-point inspection, 5-month, 5,000-mile…See More
DealerBuilt Hires Mike theCarGuy Correra as a Client Experience Specialist
Mason City Iowa, July 15, 2019 --…See More
DealerStuart McInnes liked Jeff Giere's blog post Service Marketing: To Reach Younger Drivers, Go Beyond Recommendations
Selecting the Right DMS is Like a Marriage: 3 Features that Help Avoid a DMS Divorce
This is my second blog in a series about what to look for when choosing a Dealer Management System.In my first…See More
A Tidal Wave of Change May Be on Its Way to Dealerships
Federal law currently prohibits dealerships from selling any new vehicle with an open safety recall to consumers. And now,…See More
The Best Leads are in Your CRM
New leads are important, and you always want to keep the pipeline full. Yet, it can cost as much as five times more to attract a new customer than to retain an existing one. …See More
Inovatec Systems Corp. Partners with ZestFinance to Enhance Lending Procedures
Inovatec Systems Corp., a provider of industry-leading, cloud-based software solutions for all financial institutions, and ZestFinance, a leader in artificial intelligence (AI) software, today announced their strategic partnership to enhance lending…See More
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Automotive Managers: Which Of The 12 Emotional Intelligence Skills Do You Need to Work On?
Posted by Ralph Paglia on July 17, 2019 at 4:05pm 0 Comments 1 Like
Emotional Intelligence for auto industry managers is hardly a "one-size-fits-all" situation. Here's how to make sure you and your management…
Selecting the Right DMS is Like a Marriage: 3 Features that Help Avoid a DMS Divorce
Posted by Veronica Dunford on July 17, 2019 at 7:34am 0 Comments 0 Likes
This is my second blog in a series about what to look for when choosing a Dealer Management System.
In my first blog article, I talked about how to start evaluating the right DMS for your dealership. This blog is a continuation of…
ContinueA Tidal Wave of Change May Be on Its Way to Dealerships
Posted by Dan Beres on July 17, 2019 at 7:00am 0 Comments 0 Likes
Federal law currently prohibits dealerships from selling any new vehicle with an open safety recall to consumers. And now, Democratic Senators Richard Blumenthal (Democrat - Connecticut) and Edward Markey (Democrat - Minnesota) have reintroduced legislation that also prohibits the sale of used cars with open safety recalls, according to…
A Change That Extends Your Dealership’s Reach on Facebook
Posted by Paul Moran on July 16, 2019 at 7:25am 0 Comments 0 Likes
Facebook recently announced a change to its algorithm that prioritizes posted comments in a manner that can be very beneficial as far as gaining more exposure to your customer’s networks.
According to Social Media Today,…
ContinueImagine the Future – Five Google Pieces Where the Whole is Greater than the Sum of Its Parts--and the Next Dimension
Posted by Jim Flint on July 16, 2019 at 6:20am 0 Comments 0 Likes
The future is now.
At Local Search Group we pride ourselves on knowing that, “We are the now part of a now business.”
So, let’s take a look behind the curtain…
ContinueSureSale Certified, the Gold Standard for Quality Used Vehicles and Purchase Protection, Expands to Louisville
Posted by Crystal Hartwell on July 15, 2019 at 12:00pm 0 Comments 0 Likes
SureSale enters the Louisville market with certified used vehicle program that offers consumers peace of mind and auto dealerships a turnkey vehicle certification program, including a free CAReport, 150-point inspection, 5-month, 5,000-mile warranty, and a 5-day exchange guarantee
Los Angeles, CA – July 15,…
ContinueDealerBuilt Hires Mike theCarGuy Correra as a Client Experience Specialist
Posted by Michael Trasatti on July 15, 2019 at 7:52am 0 Comments 0 Likes
Mason City Iowa, July 15, 2019 -- DealerBuilt, a proven enterprise Dealer Management System (DMS) for automobile…
CULA Makes Vehicle Leasing Seamless For Credit Unions
Posted by Crystal Hartwell on July 11, 2019 at 11:00am 0 Comments 0 Likes
New 'Seamless Lease Connection' from Credit Union Leasing of America streamlines the lease management process for credit unions and enhances the member experience
SAN…
Digital Ad Budget Allocation
Posted by Jim Flint on July 12, 2019 at 7:00am 0 Comments 1 Like
In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses advertising spend, and various ways to allocate your budget via cost per sale thinking.
Shifting to a Razor and Razor Blade Business Model
Posted by Scot Eisenfelder on July 12, 2019 at 6:00am 0 Comments 1 Like
In the last seven years, new vehicle gross margins have declined from four percent to two percent.
If that pace continues, profit margins will be wiped out by 2025. It appears that the front-end grosses dealers enjoyed 10 or 15 years ago are never coming back.
F&I…
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Texting Program for media plus marketing
Started by jessica gillard in MOBILE MARKETING - Content and Apps for Mobile Web, Text Messaging (sms), Cell/Smart Phone and Tablet Apps, All Mobile Related. Last reply by Whering71 May 25. 1 Reply 0 Likes
Hey everyoneTexting programs are of great help to do mobile marketing and advertising in todays's world. Its so important for every business to do multi media marketing via mobile text services etc because its the best medium to reach out to the public. There are various mobile marketing agencies that are present, one of the best is media plus marketing, that ensures the best multi media solutions.Have a look at…Continue
Tags: promotion, mobile, company, marketing, multi-media
what is Self-help techniques for self-growth?
Started by Rob in DEALERSHIP MANAGEMENT, MONITORING and REPORTS - Achievements, Milestones, Sales Team and Organizational Leadership Topics, awards or achievements you and your team have earned May 17. 0 Replies 0 Likes
Here is some good news. It is possible to improve people’s lives by removing negative programs from their subconscious minds, which dictate their personality and lives.One very interesting technique that can help to achieve this, is listening to certain sounds and certain music that have the ability to break down negative subconscious material. This will gradually result in the improvement of behavior, the reduction of psychological and physical problems and the…Continue
Tags: skill, personal, growth, improvement, books
Grammarly Content Writing Tool for ADM Members
Started by Ralph Paglia in TOOLS, FILES and TEMPLATE RESOURCES - Share Your Files, Apps, Spreadsheets, Email Templates, Phone Scripts, Letters, Tracking Tools, Links, etc.. Last reply by Sxiphone Apr 27. 4 Replies 1 Like
Michael from Grammarly writes: "I came across your article on automotivedigitalmarketing.com and I was excited to see that you mentioned Grammarly as a helpful writing tool. Awesome!" Michael has provided our members with a link to a free version of Grammarly... Here…Continue
Best VPN
Started by Christie in Uncategorized or Does Not Fit Into Any Pre-Defined Category. Last reply by ted malkovich Apr 15. 2 Replies 0 Likes
can any help me that which are Best and Fastest VPNs best who also accept PayPal service, someone recommended this list, I find it quite information but still looking more information.Continue
Study Of 1000+ Car Dealers Raises Concerns About Industry’s Lead Handling Issues
Started by Kendra Masters in PROCESS MANAGEMENT- CRM, BDC and lead Management Processes, Emails, Phone Scripts, Facility Design, Tools and Suppliers Apr 9. 0 Replies 0 Likes
Opportunity Max, a Maritz Company, recently completed a program with a major OEM. As part of the program, 1,037 assessments were run on dealerships to identify holes in their lead handling processes.The results were very telling, and point to bigger concerns with the industry as a whole.66% of Dealers Received Failing MarksUtilizing our Customer Engagement Analyses – which seek to reveal gaps in lead handling and customer…Continue
Tags: conversion, email, management, lead, dealership
Main SEO Trends 2019
Started by Kevin Lewis in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices. Last reply by John Aeliya Apr 1. 4 Replies 0 Likes
To drive more traffic to your car dealer website, you need to be aware of all the Google updates and trends because Google is the most popular search engine today. Here is the list of the main SEO Trends 2019 compared to trends of 2017. You can see that even after so many updates, the main trends remained of the same importance.Optimization for Mobile DevicesVoice Search OptimizationDense Content…Continue
Tags: 2019, Trends, Trends, Optimization, SEO
Which e-commerce platform should I join?
Started by Camden Jones in Uncategorized or Does Not Fit Into Any Pre-Defined Category. Last reply by John Aeliya Mar 29. 4 Replies 0 Likes
Hi. I'm a newbie in e-commerce. I want to try to open an online store, but I don't know what to begin. I search and find out some platforms. Big ones are Shopify, WooCommerce, and BigCommerce. Which should I choose to start? Is there anyone selling on these platforms? Please help!Continue
What is better--written content or animated videos?
Started by Livina Moris in VIDEO - Multimedia and Video Marketing Related Discussions, including Video SEO, YouTube, Video Email, etc.. Last reply by John Aeliya Mar 27. 1 Reply 0 Likes
Managing a business that is continuously growing and bringing in more and more traffic is not an easy task. The type of content used here plays a vital role in making the website more effective. A business person must be aware of the trending content which is both engaging and eye-catching for the audience. In simple words, it matters whether your content has pictures or voice tones or it is based entirely on pictures or videos makes a great difference.Where blogging for written content also…Continue
Tags: designer, animator, videos, animations
Most Popular Automotive Marketing Posts of the Past Month
| 1 |
The Most Effective College Essay Ideas to UseAdded by Margaret J. Leeds on November 21, 2018 |
| 2 |
Scott Joseph Provides a High Value Marketer's ResourceAdded by Ralph Paglia on July 7, 2019 |
| 3 |
Service Marketing: To Reach Younger Drivers, Go Beyond RecommendationsAdded by Jeff Giere on July 11, 2019 |
| 4 |
Digital Ad Budget AllocationAdded by Jim Flint on July 10, 2019 |
| 5 |
Shifting to a Razor and Razor Blade Business ModelAdded by Scot Eisenfelder on July 11, 2019 |
| 6 |
Local Search Group Digital Marketing Turns NineAdded by Jim Flint on July 9, 2019 |
| 7 |
Blending offline and digital marketing is the key to business successAdded by Cynthia Madison on July 3, 2019 |
| 8 |
Geo ConquestAdded by Jim Flint on July 18, 2019 |
| 9 |
Ignore the GrindersAdded by Scot Eisenfelder on July 19, 2019 |
| 10 |
Want More Service Revenue? Make Technician Videos!Added by Ujj Nath on July 19, 2019 |
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Watch the 2020 Toyota Supra get some air in its new commercial
Filed under: Marketing/Advertising,Toyota,Coupe,Performance,Videos
Continue reading Watch the 2020 Toyota Supra get some air in its new commercial
Watch the 2020 Toyota Supra get some air in its new commercial originally appeared on Autoblog on Tue, 16 Jul 2019 17:10:00 EDT. Please see our terms for use of feeds.
Permalink | Email this | CommentsEmotional VW commercial shuts the door on Dieselgate, looks toward electric future
Filed under: Green,Marketing/Advertising,TV/Movies,Volkswagen,Concept Cars,Electric,Videos
And shows a new logo, too.Continue reading Emotional VW commercial shuts the door on Dieselgate, looks toward electric future
Emotional VW commercial shuts the door on Dieselgate, looks toward electric future originally appeared on Autoblog on Wed, 5 Jun 2019 18:25:00 EDT. Please see our terms for use of feeds.
Permalink | Email this | CommentsBurger King uses real-time data to deliver Whoppers to drivers in traffic
Filed under: Marketing/Advertising,Weird Car News
Have it your way, on your way.Continue reading Burger King uses real-time data to deliver Whoppers to drivers in traffic
Burger King uses real-time data to deliver Whoppers to drivers in traffic originally appeared on Autoblog on Wed, 15 May 2019 12:00:00 EDT. Please see our terms for use of feeds.
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Automotive Marketing News
Kia confirms hiring Russell Wager to lead U.S. marketing
Wager joins Kia after the recent departure of marketing vice president Saad Chehab, and as the brand is riding some positive sales momentum.
Subaru, Lexus top new J.D. Power brand loyalty study
Foreign auto brands dominated the top spots in the first J.D. Power U.S. Automotive Brand Loyalty Study.
Varroc goes organic with growth plan
The lighting systems supplier thought it could M&A its way to bigger size, but that strategy has gotten too expensive.
Hyundai taps Jason Bateman as voice of brand
The latest collaboration with the "Arrested Development" and "Ozark" actor comes after his appearances in Hyundai's popular Super Bowl ads.
Hyundai video kicks off global Venue launch
In a YouTube video, crossovers in the Hyundai family race toward a California airport to meet their new subcompact sibling.
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