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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

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Ralph Paglia
Editor-in-Chief

Arnold Tijerina
Editor, Content Marketing 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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ADMPC is the acronym for "Automotive Digital Marketing Professional Community"

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Automotive News Videos

Feds Deepen Probe of Airbags in 12.3M Vehicles (4/23/19)

NHTSA probes potentially deadly airbag flaw in 12.3M vehicles | Waymo picks Detroit for AV plant | Pence to talk trade in Mich. | Nissan loses another exec | France eyes Japan, Ghosn

Musk: 'Financially Insane to Buy Anything Other Than a Tesla' (4/23/19)

Musk's AV boast: 'Financially insane to buy anything other than a Tesla' | End of Daimler-Alliance projects? | Toyota's new fuel cell semi | Carvana in used-car top 10

Musk Touts Tesla AV Chip, Repeats 'Full Self-Driving' Claim (4/22/19)

Musk touts Tesla AV chip, repeats 'full self-driving' claim | Tesla tiffs, board shift | Why 'bottleneck' strikes may be UAW’s best tool | The VW adman who named Earth Day

In 4th Indictment, Ghosn Charged With Misappropriating $5M (4/22/19)

In 4th indictment, Ghosn charged with misappropriating $5M | Nissan said to nix Renault merger | Tesla Model S appears to explode | Front bench seat comeback? | Classic Bronco turns EV

How N.A. Trade Pact Could Cut U.S. Sales (4/19/19)

How the USMCA trade deal could cut U.S. new-vehicle sales | Dodge Dart rollaway risk | BMW expands recall | Nissan's Notre Dame gift | Porsche's Chinese tech push | Solar-powered Sion

5 Most Popular Automotive Marketing Videos of Past 30 Days

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by Willow Adams some of the insights from my client's website

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by Willow Adams some of the insights from my client's website

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by Martyn Davies

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MotorTrend Articles and News

2019 Ford Fiesta ST Review: The First New Ford Car Americans Won’t Get

The all-new European-spec 2019 Ford Fiesta ST is the answer to questions few Americans seem to be asking. Like, “What’s the best car for shredding a narrow, crowned, potholed country lane?” Or, “Which car is easiest to squeeze through ancient alleys and street-park in small villages?” Even, “Which car sips gas while delivering a rousing, […]

The post 2019 Ford Fiesta ST Review: The First New Ford Car Americans Won’t Get appeared first on Motortrend.

2019 Volvo XC60 T5 AWD Long-Term Update 4: Interior Touches

More expensive cars typically eclipse mainstream cars in countless areas, from improved performance and ride quality to better materials and more creature comforts. But infotainment usability doesn’t seem to be one of these areas. We’ve seen plenty of luxury cars with difficult interfaces, for instance, and plenty of mainstream cars with functional ones. As we […]

The post 2019 Volvo XC60 T5 AWD Long-Term Update 4: Interior Touches appeared first on Motortrend.

2020 Jaguar XE First Drive: More Than One Way to Skin a Cat

Jaguar had its work cut out for it. The XE compact sedan must compete with a new-generation BMW 3 Series that seeks to regain more of its mojo, a strong Mercedes C-Class, the ever-improving Audi A4, and other contenders in a crowded and diverse field that range from the Alfa Romeo Giulia to the Volvo […]

The post 2020 Jaguar XE First Drive: More Than One Way to Skin a Cat appeared first on Motortrend.

2019 Jaguar F-Pace SVR First Drive: Flipping Fun

This doesn’t feel like an SUV. It’s far too much flipping fun. Pop, snort, burble. Quick turn-in, followed by a long sweeper on some epic roads through the mountains from St. Tropez to Nice. Life is good behind the wheel of the 2019 Jaguar F-Pace SVR. When Jaguar showed its first SUV, the F-Pace, at […]

The post 2019 Jaguar F-Pace SVR First Drive: Flipping Fun appeared first on Motortrend.

Tesla CEO Elon Musk Calls Out Panasonic on Twitter

Elon Musk has engaged in Twitter spats with a long line of folks, from rival automakers to short sellers and the Securities and Exchange Commission. He’s at it again, but this time the stakes could be even higher. He’s in a rare public dispute with a critical supplier: Panasonic Corp., the company that makes all […]

The post Tesla CEO Elon Musk Calls Out Panasonic on Twitter appeared first on Motortrend.

 

Latest ADM Activity - Click "More" at bottom!

Bill Wittenmyer posted a blog post

Naked and Afraid? How a Survivalist Mindset Breeds Mediocrity

Have you ever seen the show "Naked & Afraid?" Two contestants strip down, head into the wild and basically starve for three weeks until someone comes to pick them up. Every time I see the show, I wonder how the contestants can call themselves…See More
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Sarah Williams posted a blog post

Cost Cutting Through the Use of GPS Tracker for Trucks

These days the use of tracking device for trucks, cars and other vehicles have become much more essential as the theft cases is increasing day by day. All the fleet and vehicle owner loves to use it due to its easiness and convenient functioning.…See More
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Rahul Paul posted a blog post

Do you take your car for regular servicing?

The regular car servicing and timely maintenance of your car make sure you are driving a vehicle that is in good condition with all the components and parts working seamlessly. The timely servicing of your car will make sure you stay away from the…See More
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Emma Sturgis posted a blog post

Take Initiative: 4 Car Inspections to Do on Your Own

Part of owning a vehicle means making sure that everything is running smoothly. If you sense something is going wrong, based…See More
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Jim Flint posted a blog post

Granting 3 Wishes to Take the Wish Out of Marketing

If given three wishes by a genie to help better support our clients’ goals, I’d ask these three questions: What’s your cost…See More
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Spring Market Strength in Fifth Week

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. …See More
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ADM Blog Posts

Buy Salvage Cars to Rebuild and Save Thousands of Dollars

Posted by Mark Drouser on April 5, 2019 at 10:00pm 1 Comment

Salvage cars, what are they? Many people have the wrong idea about salvaged cars as they are viewed as being merely junk.

While salvaged cars don't have the best reputation by many, understanding how they get the salvage title may change your mind. Many people buy…

Continue

The Single Most Important Digital Retail Metric Is Also The Most Ignored

Posted by Michia Rohrssen on April 8, 2019 at 7:00am 0 Comments

For dealers, the digital retail space is filled with more hype than ever. Digital retail companies promise a future with increased conversion rates, higher gross margins, and better customer experience to boot.



And the truth is…it works! Digital…

Continue

First Time Vs. Repeat Buyer: The True Path To Profitability

Posted by Doug Van Sach on April 10, 2019 at 5:30pm 0 Comments

Every day, dealers are faced with multiple decisions about various facets of their business. Among them: constantly trying to decide if they should invest in buying leads to conquest more consumers or if they should spend more to retain existing customers.

At the…

Continue

Attention Florida and New York Dealers: Your Website could be at Risk!

Posted by Ed Barton on April 5, 2019 at 7:30am 0 Comments

In this blog I’d like to talk a little bit about American with Disabilities Act (ADA) accessibility and your websites, quickly covering some emerging issues and simple corrective actions you can take.

If you are an auto dealer in Florida or New York,…

Continue

Customer Loyalty: Playing the Long Game

Posted by Courtney Evans on April 5, 2019 at 6:00am 0 Comments

How long does it take to build customer loyalty? It might start with a great sales experience, but if a customer feels like they've been taken advantage of in the sales process, it will be hard convincing them to come back for service. True customer loyalty is built over a period of…

Continue

7 Seismic Shifts Coming to Automotive CRM

Posted by Todd Smith on April 5, 2019 at 6:00am 2 Comments

We live in a world where new technology swirls around us at a relentless and often dizzying pace, yet as we look closer inside the automotive industry and one particular area - the CRM - the winds are very calm, and the marketplace solutions aren’t keeping pace with innovation outside of the…

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Social Media Transformation

Posted by Jim Flint on April 5, 2019 at 6:00am 1 Comment

There are three huge ways to transform the Social Media at your Dealership

 

Tell Your Story

Telling your Digital Story is a huge step in the right direction. In the most recent quarterly conference call, Facebook CEO Mark…

Continue

How To Speed Up Service Transaction Time

Posted by Dean Martin on April 4, 2019 at 6:30am 0 Comments

When you buy something online, checkout can take mere seconds. And chances are good that your credit card was saved from previous transactions, meaning you just have to click the checkout button and your…

Continue

How are Women’s Brains Wired?

Posted by Anne Fleming on April 3, 2019 at 1:00pm 0 Comments

What Customers are Thinking in YOUR Dealership

When a woman shops at your dealership, do you know what she is thinking? Do you know what is important to her?

While that may seem impossible,…

Continue

Expand Service Department Reach & Volume with Customer Convenience, Transparency & Feedback

Posted by Ujj Nath on April 3, 2019 at 7:00am 0 Comments

Many businesses focus on improving customer convenience as a means to expand their reach and volume of commerce. It’s not just Internet companies such as Amazon, but some of the most substantial brick and mortar chains, including Wal-Mart, Costco, Best Buy, Office Depot and several major grocery store chains.…

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ADM Forum

Best VPN

Started by Christie in Uncategorized or Does Not Fit Into Any Pre-Defined Category. Last reply by ted malkovich Apr 15. 2 Replies

can any help me that which are Best and Fastest VPNs best who also accept PayPal service, someone recommended this list, I find it quite information but still looking more information.Continue

Should I go on a desert safari in Dubai?

Started by Tania Shaikh in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic Apr 15. 0 Replies

Yes, if your Dubai trip wont last for more than a week, it is highly recommended that you take a day out for enjoying a desert safari in Dubai. You can take part in activities such as heart racing and adrenaline pumping dune bashing to competitive quad racing in the desert. If you want something unique, go for sandboarding and you won’t be disappointed. As the night falls, desert becomes much…Continue

Study Of 1000+ Car Dealers Raises Concerns About Industry’s Lead Handling Issues

Started by Kendra Masters in PROCESS MANAGEMENT- CRM, BDC and lead Management Processes, Emails, Phone Scripts, Facility Design, Tools and Suppliers Apr 9. 0 Replies

Opportunity Max, a Maritz Company, recently completed a program with a major OEM. As part of the program, 1,037 assessments were run on dealerships to identify holes in their lead handling processes.The results were very telling, and point to bigger concerns with the industry as a whole.66% of Dealers Received Failing MarksUtilizing our Customer Engagement Analyses – which seek to reveal gaps in lead handling and customer…Continue

Tags: conversion, email, management, lead, dealership

Grammarly Content Writing Tool for ADM Members

Started by Ralph Paglia in TOOLS, FILES and TEMPLATE RESOURCES - Share Your Files, Apps, Spreadsheets, Email Templates, Phone Scripts, Letters, Tracking Tools, Links, etc.. Last reply by Andrew Qrueed Apr 8. 3 Replies

Michael from Grammarly writes: "I came across your article on automotivedigitalmarketing.com and I was excited to see that you mentioned Grammarly as a helpful writing tool. Awesome!"  Michael has provided our members with a link to a free version of Grammarly... Here…Continue

Tags: ADM, Members, Tool, Writing, Content

Main SEO Trends 2019

Started by Kevin Lewis in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices. Last reply by John Aeliya Apr 1. 4 Replies

To drive more traffic to your car dealer website, you need to be aware of all the Google updates and trends because Google is the most popular search engine today. Here is the list of the main SEO Trends 2019 compared to trends of 2017. You can see that even after so many updates, the main trends remained of the same importance.Optimization for Mobile DevicesVoice Search OptimizationDense Content…Continue

Tags: 2019, Trends, Trends, Optimization, SEO

Which e-commerce platform should I join?

Started by Camden Jones in Uncategorized or Does Not Fit Into Any Pre-Defined Category. Last reply by John Aeliya Mar 29. 4 Replies

Hi. I'm a newbie in e-commerce. I want to try to open an online store, but I don't know what to begin. I search and find out some platforms. Big ones are  Shopify, WooCommerce, and BigCommerce. Which should I choose to start? Is there anyone selling on these platforms? Please help!Continue

What is better--written content or animated videos?

Started by Livina Moris in VIDEO - Multimedia and Video Marketing Related Discussions, including Video SEO, YouTube, Video Email, etc.. Last reply by John Aeliya Mar 27. 1 Reply

Managing a business that is continuously growing and bringing in more and more traffic is not an easy task. The type of content used here plays a vital role in making the website more effective. A business person must be aware of the trending content which is both engaging and eye-catching for the audience. In simple words, it matters whether your content has pictures or voice tones or it is based entirely on pictures or videos makes a great difference.Where blogging for written content also…Continue

Tags: designer, animator, videos, animations

Fastest VPN Service Providers List

Started by Christie in Uncategorized or Does Not Fit Into Any Pre-Defined Category Mar 22. 0 Replies

can any help me that which are Best and Fastest VPNs best who also accept PayPal service, someone recommended this list, I find it quite information but still looking more information.Continue

Most Popular Automotive Marketing Posts of the Past Month 

1 Best VPN

Best VPN

Posted by Christie on March 22, 2019

2 Buy Salvage Cars to Rebuild and Save Thousands of Dollars

Buy Salvage Cars to Rebuild and Save Thousands of Dollars

Added by Mark Drouser on April 7, 2019

3 To Script or Not to Script? That Is the Question

To Script or Not to Script? That Is the Question

Added by Timmy D. James on April 17, 2019

4 7 Seismic Shifts Coming to Automotive CRM

7 Seismic Shifts Coming to Automotive CRM

Added by Todd Smith on April 4, 2019

5 Social Media Transformation

Social Media Transformation

Added by Jim Flint on April 4, 2019

6 Grammarly Content Writing Tool for ADM Members

Grammarly Content Writing Tool for ADM Members

Posted by Ralph Paglia on September 23, 2018

7 The Best College Essay Examples

The Best College Essay Examples

Added by Elizabeth Hurst on February 26, 2019

8 What is better--written content or animated videos?

What is better--written content or animated videos?

Posted by Livina Moris on March 19, 2019

9 Which e-commerce platform should I join?

Which e-commerce platform should I join?

Posted by Camden Jones on November 2, 2018

10 SHIH TSU car reg

SHIH TSU car reg

Added by Martyn Davies on February 21, 2019

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Automotive Marketing and Advertising Articles by AutoBlog

Craiglist to end free car listings

Filed under: ,

The $5 fee for by-owner vehicles matches the charge for dealer listings.

Continue reading Craiglist to end free car listings

Craiglist to end free car listings originally appeared on Autoblog on Fri, 12 Apr 2019 14:45:00 EDT. Please see our terms for use of feeds.

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Posted by Christie on March 22, 2019

Automotive Marketing News

Audi joins forces with Marvel Studios' 'Avengers: Endgame' in new ad campaign

Audi's hopes the Marvel collaboration will boost audience engagement and socialize the Audi e-tron crossover.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

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