Automotive Digital Marketing Professional Community (ADM)
Car Dealers, Internet Sales Managers and Interactive Marketing Professionals
March 9, 2010 at 9am to March 10, 2010 at 4pm – DoubleTree Hotel
March 12, 2010 from 12pm to 1pm – Webinar
April 20, 2010 at 11am to April 22, 2010 at 7pm – Rosen Shingle Creek Resort; Orlando, FL
April 20, 2010 from 8pm to 11pm – Rosen Shingle Creek Hotel
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After hearing about people having problems getting to the ADM Professional Community website (too many letters in the domain), I went to the queen of domain name management, Haley Paglia...
Haley pointed out the obvious, that www.AutomotiveDigitalMarketing.com (#1 Root Domain) is too many letters to type in... So, we asked Haley to register several domain names for various sections of the ADM Professional Community. Please feel free to use any of the following URL's when you give people directions to get here. I have listed the URL's that Haley has registered for ADM in order of characters in the domain name, with the shortest at the top, and when not obvious, a description of where they point to in ADM listed to the right:
Automotive News TV for March 9, 2010 ----------- Ralph Paglia
The ADM Professional Community has a mission objective to provide an open source of files and resources useful in crafting a car dealer's digital marketing strategy and then executing the daily operational tactics. These tools include email templates, phone scripts, performance reporting and tracking spreadsheets, Search Engine Marketing (SEM) practices, including both paid and organic placements, along with guidance on what features and functionality make various types of automotive websites more effective. ADM seeks documented job descriptions, pay plans, bonus and incentive descriptions that members can repurpose towards managing human resources.
WHY BOTHER? Because, if we each as individuals share the tools and insights gained from our own experiences, we will raise the level of professional capability amongst all Internet Sales Managers and Specialists in the auto industry... We will have accomplished something that transcends personal gain, and worthy of true respect. Helping all of us who participate in the ADM Professional Community "experiment" be more successful, better paid and earn a greater degree of professional respect from our peers and leaders...
I recently had a discussion with a customer on my blog. I would like your opinion as to how I handled it. Be nice but don't be kind. I waqnt opinions.... Notes on the recall of Chevy Cobalt and Po…
Started by Tom Gorham in SOCIAL MARKETING / REPUTATION MANAGEMENT - Social Media, Web 2.0, Consumer Reviews/Ratings, User Generated Content (UGC). Last reply by Tom Gorham 12 hours ago.
Just some information that we all know but just don't think about as much as we need to. Here it is. Any person that has responded to a media message that you put out and came in to buy, is your cus…
Started by Eric Tigner in TRAFFIC - Automotive Advertising, Digital Ads, Search Marketing, Creative Assets and Techniques used to Drive Traffic 16 hours ago.
Any recommendations on how to locate independent sales reps? Sensible Driver is interested in teaming up with highly motivated independent sales reps who specialize in selling to automobile dealers…
Started by Terry Alling in Uncategorized or Does not Fit into the other Defined Categories 19 hours ago.
The 2010 NADA Convention was far more positive and filled with exuberance and optimism than the 2009 Automotive Industry numbers would seem to have indicated. There was the emergence of Social Media…
Started by Ralph Paglia in SALES MANAGEMENT or PROFESSIONAL MILESTONES - Internet Sales, BDC, Sales Team and Organizational Leadership Topics, and the awards, recognitions or special achievements you or your team has earned.. Last reply by Jeremy Bergeron 19 hours ago.
I wrote this as a blog post, but wanted feedback so I figured I would post it in the discussion forum as well... I received a call today from one of S.M.A.'s participating dealerships regarding thei…
Started by Sarah Myers in Uncategorized or Does not Fit into the other Defined Categories. Last reply by Jeremy Bergeron 19 hours ago.
Hey everyone,I thought my new blog post might be of interest to some of you. Enjoy!b/c: How To Add Inventory or Web Sites to Your Facebook Fan Page
Tagged: internet, automotive, media, social, gan
Started by Arnold Tijerina in SOCIAL MARKETING / REPUTATION MANAGEMENT - Social Media, Web 2.0, Consumer Reviews/Ratings, User Generated Content (UGC) 21 hours ago.
My Dealer went live, about 3 weeks ago, with a portal site that gives customers access to all six of our dealerships. This is something that was in the works before I started with the group. The on…
Started by Kristi Alguire in TRAFFIC - Automotive Advertising, Digital Ads, Search Marketing, Creative Assets and Techniques used to Drive Traffic. Last reply by Matt Watson 1 day ago.
Hey there to all of you ADM`ers out in Digital Land! I`ve been getting quite a few emails from around the country inquiring about my videos & I thought I`d share a very simple process that sh…
Tagged: digital ads, ken beam
Started by Ken Beam in TRAFFIC - Automotive Advertising, Digital Ads, Search Marketing, Creative Assets and Techniques used to Drive Traffic. Last reply by Ken Beam 1 day ago.
I have a friend who sells a lot of used BMWs. He buys them from BMW offl-lease auctions and charges a fee for the transaction. Customers save money and get the exact car they want. He offers great…
Tagged: dealership, bmw, adwords
Started by Ace Cars in SEARCH ENGINE MARKETING (SEM) - Includes SEO and Search Advertising (PPC) Strategies, Tactics and Best Practices 1 day ago.
Ok, here it goes, this is where I try to get some value out of ADM for my employer... Lately I have been on the soap box within ADP trying to get development resources to build an automated software…
Tagged: Lead response process, Request For Quote, Response System, Automated Email
Started by Ralph Paglia in PROCESS - CRM and lead Management Processes, Emails, Phone Scripts, BDC, Tools and Suppliers. Last reply by Catherine Edwards 1 day ago.

Posted by Brian Hasenbauer on March 9, 2010 at 3:17pm
Check Out Twitter Marketing Chats
Posted by Ralph Paglia on March 9, 2010 at 4:30am
I am writing this blog post and contemplated putting it in the discussion forum because I am eager to hear feedback and what other members think regarding this issue.
I received a call today from one of S.M.A.'s participating dealerships regarding their website. The owner had upgraded from basic html to a flash website and was eager to get my opinion and show off his investment in updating his site. S.M.A. Alliance generates websit
… ContinuePosted by Sarah Myers on March 8, 2010 at 4:00pm — 22 Comments
Posted by Ralph Paglia on March 6, 2010 at 5:30am
… Continue Posted by Todd Smith on March 3, 2010 at 8:01am — 47 Comments
Posted by Joe Webb on March 3, 2010 at 1:30pm — 12 Comments
Posted by Ralph Paglia on March 3, 2010 at 5:30am
I am good…but don’t take my word for it, look at my work ethic and the results I’ve shown over my years in the car industry. So when I recently took on a new position at Menlove Toyota Scion I wasn’t worried for I have been down this road before and turned around
… ContinuePosted by Bryan Armstrong on March 1, 2010 at 5:00pm — 44 Comments
Posted by charles bayer on February 28, 2010 at 7:00pm — 1 Comment
It’s not a theory, it’s not even the future, it’s happening now and time is getting short. Auto dealerships are notoriously late adopters of any new technology but in our current state of rapid technological advancement more and more dealerships ar
Posted by David Johnson on February 28, 2010 at 2:14pm — 8 Comments




Toyota vehicles are dominating headlines lately with recalls and rebuttals, but just as annoying to Honda Odyssey owners are the transmission problems they are experiencing -- problems some owners believe Honda is unwilling to acknowledge or address.
Since October 2006, members of Edmunds' CarSpace Forums have contributed more than 1,400 individual posts to a thread called Honda Odyssey Transmission Problems that details not only their Odyssey transmission issues but also the action - or inaction - they've seen from Honda dealers and parent company, American Honda, in response.
Welcome to
Automotive Digital Marketing Professional Community (ADM)
IMPORTANT: Please take the time to send an email to mail@automotivedigitalmarketing.com and after sending it, go to sent messages folder, open that same message and "right click" on the email address (in Outlook). Then select "Add To Outlook Contacts" to save in your address book... Otherwise, messages from ADM will end up in your "Junk Mail" folder.
In 24 hours, open your Junk Mail folder and look for any messages from ADM... If any, then "Right Click" on the message, select "Junk Mail", then select "Add Sender's Domain to Safe Sender List" so that you will get your notifications, message alerts, invites, etc.
ADM is a network of Car Dealers, Automotive Marketing and Advertising Professionals sharing their best Internet sales strategies and tactics
Created by Ralph Paglia Jan 16, 2009 at 11:24am. Last updated by Ralph Paglia Dec. 7, 2009.
Created by Ralph Paglia May 2, 2009 at 3:32pm. Last updated by Ralph Paglia Dec. 7, 2009.
Created by Ralph Paglia Jan 16, 2009 at 11:18am. Last updated by Ralph Paglia Dec. 7, 2009.
Created by Ralph Paglia Aug 10, 2008 at 8:38am. Last updated by Ralph Paglia Dec. 7, 2009.
Created by Ralph Paglia Dec 6, 2009 at 11:41pm. Last updated by Ralph Paglia Dec. 7, 2009.
Click above image to complete the online form to request a Search Engine Ranking Analysis of your website. This service normally costs over $200, but fee is waived for ADM members!
Liquid Motors offers dealers an Internet marketing solution designed to maximize lead generation. They create competitive advantage for dealerships by generating cost effective leads using no-cost Internet classified sites, eBay Motors, paid classified listing sites and dealer websites.
Check out Philip Zellinger's Ad Agency Online by clicking the logo above. Mr. Zellinger has been a major contributor of content to ADM and has become well known for his dealer advertising expertise and effectiveness.

AI Dealer Brian Hoecht's cutting edge technology converts site visitors into online car buying customers using an innovative shopping cart approach.
Ford National eBusiness Weekly
FLMdigital.com is an online enrollment form for Ford and Lincoln Mercury dealers to receive Ford sponsored search engine analysis of their website. This is a no cost resource from your partners at Ford's Digital Marketing Team in Dearborn.
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