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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

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Ralph Paglia
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Arnold Tijerina
Editor, Content Marketing 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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ADMPC is the acronym for "Automotive Digital Marketing Professional Community"

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Automotive News Videos

Diess: U.S. Tariffs Biggest Threat to VW Profit (2/21/19)

U.S. tariffs biggest threat to VW profit, Diess says | S&P downgrades Nissan | Another Ghosn party scandal? | Pedestrian-crash prevention ratings | Celebrating astronauts and Corvettes

When 'Robo' Meets Cop: Police and Autonomous Cars (2/20/19)

When 'robo' meets cop: Police and autonomous cars | Job cuts at Sonic, Audi | Tesla top lawyer gone | U.S. ends Calif. talks | Nissan Murano recall | New name for Detroit's Cobo Center

'The Razor' Launches Defense of Ghosn (2/20/19)

'The Razor' outlines Ghosn defense; lawyer calls dispute internal Nissan matter | Ford Brazil cuts | Tesla to lease Model 3? | Brisk demand for new Rolls | Range Rover Evoque campaign

AutoNews Now: Inside the battle to knock down 'stair steps'

Inside the battle to knock down 'stair steps' | EU warns U.S. | Audi helps drivers make the green light | Zotye hires marketing vets | GM invests in powertrain plant; upgrades Acadia

JM&A exec on virtual F&I, subscription services and U.S. sales

Forrest Heathcott, president of JM&A Group, says a virtual F&I model could help dealers become more efficient and streamline the buying process. Plus, he explains why vehicle subscription services don't yet work 'mathematically.'

5 Most Popular Automotive Marketing Videos of Past 30 Days

2. Autonomous Vehicles

Added by Scot Eisenfelder on February 7, 2019

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MotorTrend Articles and News

How Autonomous Autobahn Could Rise from High-Speed Rail’s Train Wreck – Reference Mark

After decades of posturing about how high-speed rail was going to be California’s transportation salvation, new Governor Gavin Newsom poleaxed the overwrought, overthought, and way overbudget choo-choo. I’m sure Newsom did some version of the following math: The proposed budget for the L.A.-to-San Francisco high-speed train was $77 billion, and growing. That’s $200 million per […]

The post How Autonomous Autobahn Could Rise from High-Speed Rail’s Train Wreck – Reference Mark appeared first on Motortrend.

Tesla’s Fully Autonomous Features Will Be Complete This Year, Musk Says

Tesla has missed key deadlines in the past, but that hasn’t stopped CEO Elon Musk from setting ambitious timelines for autonomous cars. Musk says that its full self-driving technology will be complete by the end of this year. “I think we will be ‘feature-complete’ on full self-driving this year, meaning the car will be able […]

The post Tesla’s Fully Autonomous Features Will Be Complete This Year, Musk Says appeared first on Motortrend.

2019 Bentley Continental GT W12 First Test: If You Got It, Do You Still Flaunt It?

Call it the Ocasio-Cortez Effect. We are witnessing a pendulum swing of sorts—a backlash against the trappings of excessive wealth and conspicuous consumption—as signified by the election of the New York Congresswoman and her democratic socialist cohort. So it isn’t a surprise that being seen in a gleaming Extreme Silver Bentley Continental GT W12, with […]

The post 2019 Bentley Continental GT W12 First Test: If You Got It, Do You Still Flaunt It? appeared first on Motortrend.

Spied! MKC-Replacing Lincoln Corsair Looks Like a Mini Aviator

It’s refreshing to see Lincoln finally getting the love and resources it deserves. Sure, they might not be getting poured into the Panther-platform Town Car some people inexplicably still want, but the storied American luxury brand is putting out some seriously compelling products, particularly if you’re in the market for an SUV. Case in point: […]

The post Spied! MKC-Replacing Lincoln Corsair Looks Like a Mini Aviator appeared first on Motortrend.

Is This the Next-Generation Ford Ranger?

The Ford Ranger arrived on our shores this year after a long hiatus, but the North American truck is based on a design that’s been on the global market since 2012. With that said, it’s due for a redesign in just a few years. Recently, Australia’s Wheels Magazine posted images of what could be the next-generation […]

The post Is This the Next-Generation Ford Ranger? appeared first on Motortrend.

ADM Member Reception at Digital Dealer Conference

 

Latest ADM Activity - Click "More" at bottom!

Paul Anka posted a status
2 hours ago

Vendor
Andy Church posted a video

Profit By Action Quick Tip: Candidate Homework

In this Quick Tip, Andy Church shares a tip on an element that dealerships should include in their hiring process to improve productivity.
3 hours ago
Jonathon Coleman replied to Susan Daigle's discussion Why is it important to differentiate between mobile and desktop in SEO?
"Agreed! We tend to search more using mobile phones that in the desktop. Context is definitely a big factor in the former. Jon | www.columbiahaulingservice.com"
3 hours ago
Erik Nachbahr posted a video

Your Business Depends on a Reliable IT Infrastructure

Helion Founder & President Erik Nachbahr shares why a dealership's IT infrastructure is critical to its business in this video blog.
3 hours ago
Ujj Nath posted a blog post

How to Remove Friction from the Service Drive

Does your service department software remove friction for your customers but add friction for your staff? Perhaps that is…See More
3 hours ago
Martyn Davies posted photos
4 hours ago
Dylan Eales posted an event

Get Economics Assignment Help In Australia at Different Discount Offers at adelaide, Australia

February 21, 2019 at 6pm to February 21, 2020 at 7pm
“Students of Australian universities will be happy with the announcement that Sample Assignment is offering online assignment help at different discount offers. This offer is valid only for the limited period”.Students must understand the importance…See More
8 hours ago
Amelia Grant posted a blog post

10 Best Tips for Taking the Perfect Car Photo

Have you ever looked at car wallpapers on the internet and admired just how great many of them look? If you are just…See More
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ADM Blog Posts

Digital Retailing is Not About Technology

Posted by Scot Eisenfelder on February 15, 2019 at 7:00am 1 Comment

At NADA many exhibitors hyped their digital retailing solutions to support online vehicle transactions. While no one has cracked the code for a complete, seamless online transaction, there are several great solutions that provide enough functionality to meet consumer demands. After all, consumers are…

Continue

Hottest New Models

Posted by Jim Flint on February 15, 2019 at 6:30am 0 Comments

The hottest new models in the automotive space aren’t relegated to cars anymore.

 

Cars are key, but statistical models are catching favor and acclaim. Rightfully so.

 

The Houston Auto Show recently debuted the 2019 Aston Martin DBS Superleggera TAG Heuer Edition at their Havana…

Continue

Customer Service in the Automotive Industry: Changes for 2019

Posted by Vladimir Zivanovic on February 14, 2019 at 3:00am 0 Comments

Just like in any other industry today, customer service and experience are key to success in the automotive industry.

Modern technology is changing our lives, our workplace, the…

Continue

When Car Sales Slow Down, Change is Necessary

Posted by Eric Schlesinger on February 13, 2019 at 6:30am 0 Comments

Just one month into 2019, and we've already received the dire prediction (from NADA) that sales are expected to drop to levels the auto industry hasn’t seen since 2014.…

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Automotive marketing strategies you should be implementing

Posted by Cynthia Madison on February 13, 2019 at 3:09am 0 Comments

Opening a car dealership can come with surprising benefits. The profits you are able to access are more than appealing, but you can stumble upon a few difficulties as well, if you aren’t the only option available in town. Competition shouldn’t, however, scare you, because you have the opportunity of getting ahead and differentiating yourself from…

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5 Ways to Get Out of a Car Lease Early

Posted by Amelia Grant on February 13, 2019 at 1:17am 0 Comments

Car leasing is now the popular way of financing your new car. According to Experian, over 30% of all new cars are now leased rather than being purchased. There are a lot of nice perks when you choose to lease, you can drive a much nicer car than you could otherwise afford and you…

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Knock-Knock—It’s Amazon

Posted by Jim Flint on February 12, 2019 at 7:51am 0 Comments

Google and Facebook, Watch Out! There’s someone approaching in the rear-view mirror, and it’s Amazon.

 

Don’t worry about Amazon pursuing automotive retail--think expensive land and expensive cattle (aka cars). As far as the desire to pursue automotive advertising--think cloud ready and margin friendly.

 

The duopoly of Google and…

Continue

Technicians are the Key to Dealerships’ Future

Posted by Chris Miller on February 12, 2019 at 7:36am 0 Comments

Service departments account for and absorb most of a dealership’s losses in sales and fixed expenses. That is not going away anytime soon. With new car front-end grosses declining, most dealerships will increasingly rely on service business to, well, stay in business.

 

The problem isn’t a lack of service business, but a shortage of qualified…

Continue

Are You Connecting with your Customers?

Posted by sara callahan on February 12, 2019 at 7:00am 0 Comments

According to an interesting study by Forrester Research, many businesses fail to communicate in a way that enhances and solidifies the business-customer relationship.…

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The background of Audi Cars

Posted by rosemarry on February 12, 2019 at 2:59am 0 Comments

AUDI AG is a German firm which creates vehicles under the Audi brand name.It is part of the Volkswagen Team.The name Audi is based upon a Latin translation of the surname of the founder August Horch,itself the German word for "listen!" Audi is headquartered in Ingolstadt,Germany.

On July 16,1909 vehicle leader August Horch…

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Why is it important to differentiate between mobile and desktop in SEO?

Started by Susan Daigle in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices. Last reply by Jonathon Coleman 3 hours ago. 6 Replies

Distinguishing clearly between the mobile platform and the desktop platform is of paramount importance when it comes to search engine optimization. More specifically, mobile platform has not just influenced the way businesses used to represent themselves over the internet but, it has entirely changed the concept of online branding. Now SEO experts…Continue

Tags: and, mobile, desktop, in, SEO?

Main SEO Trends 2019

Started by Kevin Lewis in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices. Last reply by John Aeliya Feb 11. 1 Reply

To drive more traffic to your car dealer website, you need to be aware of all the Google updates and trends because Google is the most popular search engine today. Here is the list of the main SEO Trends 2019 compared to trends of 2017. You can see that even after so many updates, the main trends remained of the same importance.Optimization for Mobile DevicesVoice Search OptimizationDense Content…Continue

Tags: 2019, Trends, Trends, Optimization, SEO

Learning resources and content for animation creation

Started by Amanda Meeks in Uncategorized or Does Not Fit Into Any Pre-Defined Category Jan 25. 0 Replies

I have just graduated from high school and I have decided to opt for freelance work before I go to college. I think the most profitable freelance work would be to provide animation services. Of course, the services would not be up to the level of a top notch video animation company but I want it to be somewhat close to it. The domain of the animation industry is huge and I might be able to turn it into a stable career over…Continue

Anybody trying anything different with Video? I haven`t been here for quite awhile......

Started by Ken Beam in Uncategorized or Does Not Fit Into Any Pre-Defined Category Jan 22. 0 Replies

    Used to always enjoy the various conversations on this very cool "Ralph Paglia infused"  forum...... so I`ve circled back to the ADM Gang once again. Was really curious as to what everyone is doing with Video now......... I have some pretty darn cool ideas that I`ve developed............... but I`d like to hear what you`re doing with this digital mechanism first before I share(`cause maybe I`m behind the eight ball & in the dark a bit! haha!) We used to shoot quite a few highly engaging…Continue

Auto Finance Traffic

Started by Utsav Patel in Uncategorized or Does Not Fit Into Any Pre-Defined Category Jan 18. 0 Replies

We are generating quality Auto Finance Traffic. Both New car and Used Car. We stand by our leads and conversion. Looking to work with a Premium buyer on the same. We can generate & provide Exclusive/Real time leads and a decent volume too. Lets connect further and see if there is a possible business opportunities.Continue

Which e-commerce platform should I join?

Started by Camden Jones in Uncategorized or Does Not Fit Into Any Pre-Defined Category. Last reply by Michael robert Dec 31, 2018. 2 Replies

Hi. I'm a newbie in e-commerce. I want to try to open an online store, but I don't know what to begin. I search and find out some platforms. Big ones are  Shopify, WooCommerce, and BigCommerce. Which should I choose to start? Is there anyone selling on these platforms? Please help!Continue

Page Speed Insights Update: Will it affect car dealer websites?

Started by Kevin Lewis in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices Dec 27, 2018. 0 Replies

Speed is really important for car dealer websites. It affects both the user experience and your position in the search results (which is highly affected by user experience as well, so it’s either a virtuous or a vicious cycle, depending on your SEO efforts).Have your software provider heard of the recent Google PageSpeed update? Check your points here and if you're far from 90 or even 80,…Continue

Grammarly Content Writing Tool for ADM Members

Started by Ralph Paglia in TOOLS, FILES and TEMPLATE RESOURCES - Share Your Files, Apps, Spreadsheets, Email Templates, Phone Scripts, Letters, Tracking Tools, Links, etc.. Last reply by Samuel D. Darden Dec 23, 2018. 2 Replies

Michael from Grammarly writes: "I came across your article on automotivedigitalmarketing.com and I was excited to see that you mentioned Grammarly as a helpful writing tool. Awesome!"  Michael has provided our members with a link to a free version of Grammarly... Here…Continue

Tags: ADM, Members, Tool, Writing, Content

Most Popular Automotive Marketing Posts of the Past Month 

1 Why is it important to differentiate between mobile and desktop in SEO?

Why is it important to differentiate between mobile and desktop in SEO?

Posted by Susan Daigle on September 22, 2017

2 To Price or Not to Price: That is the Question!

To Price or Not to Price: That is the Question!

Added by Brett Sutherlin on February 6, 2019

3 Sorry, your CRM technology is outdated!

Sorry, your CRM technology is outdated!

Posted by Matt Watson on June 21, 2009

4 Google Dealer Playbook

Google Dealer Playbook

Added by Ralph Paglia on September 29, 2017

5 Content Marketing

Content Marketing

Added by Lenny Gomez on January 2, 2013

6 High tech strategies at Samsung

High tech strategies at Samsung

Added by Lucy Jane on December 22, 2018

7 Facebook Offers

Facebook Offers

Added by Ketty Colom on February 12, 2013

8 Digital Retailing is Not About Technology

Digital Retailing is Not About Technology

Added by Scot Eisenfelder on February 15, 2019

9 Main SEO Trends 2019

Main SEO Trends 2019

Posted by Kevin Lewis on January 24, 2019

10 Autonomous Vehicles

Autonomous Vehicles

Added by Scot Eisenfelder on February 7, 2019

Google Adsense Digital Advertising Example

Automotive Marketing and Advertising Articles by AutoBlog

Jeep and Ram do the pre-Super Bowl ad thing again

Filed under: ,,,,

Help comes from OneRepublic, Jeremy Renner, American workers and a herd of rams.

Continue reading Jeep and Ram do the pre-Super Bowl ad thing again

Jeep and Ram do the pre-Super Bowl ad thing again originally appeared on Autoblog on Fri, 01 Feb 2019 08:50:00 EST. Please see our terms for use of feeds.

Permalink |  Email this |  Comments

ADM Events Posted for Automotive Marketing and Sales Professionals

My Assignment Services Plans To Hire New Experts For Providing Efficient Essay Help All Across The World

Posted on: January 30, 2019

With the demand to provide essay help services to students, My Assignment Services has hired many experts from different disciplines.

Students have to deal with essays as their corresponding assignments in every…



Time:January 30, 2019 at 6pm to January 30, 2020 at 7pm
Location:Sydney, NSW, Australia
Export to Outlook or iCal (.ics)

My Assignment Services Launches New Year Discount in All Its Assignment Help Melbourne Services

Posted on: January 23, 2019

With wide demand of quality assignment help services being provided in Melbourne, the leading provider of academic solution plans to launch New Year discount in its assignment writing services.

Assignments have become a way of life particularly for the university students,…



Time:January 23, 2019 at 6pm to January 23, 2020 at 7pm
Location:Sydney, NSW, Australia
Export to Outlook or iCal (.ics)

My Assignment Services Launches Public Health Assignment Help as Its New Topic Vertical

Posted on: January 16, 2019

Christmas has come early for My Assignment Services as they decide to launch a new subject vertical known as the public health assignment help services.

Public Health holds its concerns with the disciplined fields of medical, nursing and science. Particularly when there is a lot of components…



Time:January 16, 2019 at 6pm to January 16, 2020 at 7pm
Location:Sydney, NSW, Australia
Export to Outlook or iCal (.ics)

My Assignment Services Starts Hiring International Nurses to Provide Expert Assistance on Its Nursing Assignment Help Section

Posted on: January 08, 2019

While nursing assignments are going on ever increasing demand, My Assignment Services plans to hire experts from round the globe to assist their students with their nursing assignment help services.  

 

The search for the best assignment help service is now over because there has been major development and strategy taken place on the forefronts for My Assignment Services. Now they are hiring…



Time:January 8, 2019 at 6pm to January 8, 2020 at 7pm
Location:Sydney, NSW, Australia
Export to Outlook or iCal (.ics)

My Assignment Services Climbs Higher To Become the Best Provider of Assignment Help in Australia

Posted on: December 28, 2018

 

With the company providing variety of services in the particular calendar year, My Assignment Services becomes close students heart in providing the effective assignment help in Australia.

 

My Assignment Services is becoming the pioneer under the name of best assignment help service in Australia. This year has been great so far because they have readily launched many…



Time:December 28, 2018 at 6pm to December 28, 2019 at 7pm
Location:Sydney, NSW, Australia
Export to Outlook or iCal (.ics)

 
 
 

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Top Automotive Marketing Forum Discussions

2. Sorry, your CRM technology is outdated!

Posted by Matt Watson on June 21, 2009

3. Main SEO Trends 2019

Posted by Kevin Lewis on January 24, 2019

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ADM Notes

ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Blog Post Featured

Created by Ralph Paglia Jan 16, 2009 at 10:24am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Profile Featured

Created by Ralph Paglia Jan 16, 2009 at 10:18am. Last updated by Ralph Paglia May 10, 2010.

Top 5 ADM Content Posts of Past 7 Days

2. Sorry, your CRM technology is outdated!

Posted by Matt Watson on June 21, 2009

3. Google Dealer Playbook

Added by Ralph Paglia on September 29, 2017

4. Content Marketing

Added by Lenny Gomez on January 2, 2013

Automotive Marketing News

Tailoring TV content to service clients eases controversy, creates marketing opportunities

Dealerships exert greater control over TV content in their service lounges to focus on marketing opportunities and curb political arguments among customers.

Subaru emphasizes safety, capability with Forester ad campaign

Subaru of America has launched its national ad campaign for the redesigned 2019 Forester and much like the vehicle itself, the commercials have a familiar look and feel.

VW names new lead ad agency for North America

Three months after global advertising giant WPP won Volkswagen's North American business, the carmaker has named Johannes Leonardo the lead agency on the account, even though the shop is not majority-owned by WPP.

Super Bowl exposure, without the expenditure

How some auto brands basked in the big-game spotlight, without paying for TV time.

Acura replaces Toyota as title sponsor of Grand Prix of Long Beach

Acura is replacing Toyota as the title sponsor of the long-running Grand Prix of Long Beach street race. The multiyear agreement came together just before the holidays last year.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

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