Automotive Digital Marketing ProCom

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Automotive News Videos

Takata President Steps Down (12/24/14)

Chairman Shigehisa Takada replaces Stefan Stocker amid recall crisis; FJ Cruiser departs; 918 Spyder recall; Faurecia appeal.

Opportunity, Obstacles in Cuba (12/23/14)

Economics, politics could deter carmakers; FCA confirms Kokomo spending; GM plant's ripple effect; Honda's moving tribute.

Safety Booming, Despite Recalls (12/23/14)

'Top Safety Picks' rise; 'tis the overtime season at truck plants; Google self-driving milestone; supplier relations worsen.

Industry Sets Unwanted Record (12/22/14)

More than 60.5 million vehicles recalled; more Acura leases in '15?; import-dealer chief on CFPB; where auto ideas are born.

Most Powerful Cadillac Ever (12/22/14)

2016 CTS-V has 640-h.p. V8; Volt to get ELR tech; Hyundai hires BMW engineer; China-made Jag; re-energizing Malibu.

Top 5 Most Popular Automotive Marketing Videos of Past 30 Days

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Top 5 Most Popular Automotive Marketing Photos of Past Month

CarChat24 Asks; Why Do Chat Providers Hide Their Pricing?

by Ralph Paglia CarChat24 Asks; Why Do Chat Providers Hide Their Pricing? Learn more by visiting http://service11.carchat24.com/CC24BusinessWeb/SignUp/CC24SignUp.aspx?CarChat24Code=CC24-08

VGT 25 Years 1 w contact

by Theresa Wells

SIGNTHENDRIVE - Looking for the Best VW Sign Then Drive Deal?

by Ken Beam Who is the Best VW Sign Then Drive Deals on the `Net??? This is the answer...... VWSignThenDrive.net See you at Douglas VW in Summit NJ!

Open House at Douglas Infiniti on 11/20/2014

by Ken Beam You are cordially invited to the Douglas Infiniti Open House on Thursday 11/20/2014 from 5:30-8:30pm Food & beverages will be served and ALL are welcomed! We look forward to seeing everyone this Thursday! Your Friends at Douglas Infiniti

Auto Industry Marketing and Advertising News

Project Overlord is like LoJack for your car's wheels

Filed under: , , , , , ,

Project Overlord promises to bring tracking software specifically to your vehicle's wheels, whether they're on a passenger car, bicycle or practically anything else, with a new, patent-pending device and smartphone app. When the wheels are tampered with, the system starts tracking them, sounds a loud tone and alerts the police. The company begins an IndieGoGo campaign on January 21 to fund the product.

Continue reading Project Overlord is like LoJack for your car's wheels

Project Overlord is like LoJack for your car's wheels originally appeared on Autoblog on Wed, 24 Dec 2014 12:45:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Hyundai's bizarre pooping robot baby pitches new Sonata

Filed under: , , , ,

Hyundai is taking auto advertising to some very odd places with its latest commercial, called Exobaby, and starring a computer-generated robo-toddler. And yes, robot babies still make a doodoo now and again, it seems.

Continue reading Hyundai's bizarre pooping robot baby pitches new Sonata

Hyundai's bizarre pooping robot baby pitches new Sonata originally appeared on Autoblog on Fri, 19 Dec 2014 20:01:00 EST. Please see our terms for use of feeds.

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Porsche's high-tech 'mirror' turns every car into a Macan

Filed under: , , , ,

Porsche calls it the "Magic Mirror," but it's less a reflective device and more 12 high-def screens that track drivers pulling into the valet area at a mall in Los Angeles. As they pass the screens in their cars, they get to see what they'd look like pulling up in a Macan, Porsche's newest and smallest crossover.

Continue reading Porsche's high-tech 'mirror' turns every car into a Macan

Porsche's high-tech 'mirror' turns every car into a Macan originally appeared on Autoblog on Wed, 17 Dec 2014 15:01:00 EST. Please see our terms for use of feeds.

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Latest ADM Activity - Click "More" at bottom!

Manny Luna posted a status
"The question to every SEO question is, "It depends,""
5 hours ago
Jeffery Sterns posted a blog post

Visiting (or revisiting) Chat in 2015

2014 was an incredible year for the car business. We saw sales for most brands going up, technological advancements that give even more hope for sales in the future, and shifts in the way that dealers market and sell their cars.We've also seen something that may be going under the radar. As I've mentioned before, texting is…See More
13 hours ago
sara callahan posted a blog post

LinkedIn Wants Relevancy: Punishes Abusers

In yet another move by LinkedIn to create a more engaging user experience, the company has decided to penalize any users of the InMail feature that send mail that is irrelevant to the recipient. As LinkedIn cannot read the messages, it had to formulate a way to determine which messages are more likely irrelevant – namely…See More
16 hours ago
samauden replied to Kim Essenmacher's discussion Dealership Website SEO
"There is no one concrete answer for it.  It depends on the strategies you adapt. You can place your chosen keywords in home page or else selectively put each one or two in all internal pages. If you want to put all keywords in home pages, then…"
yesterday
Earl Weingarden commented on Byron Tyers's blog post Did your last marketing campaign feature a dedicated landing page?
"Dealership websites tend to be generic to the brand. Dealer A Mazda, Dealer B Mazda and Dealer C Mazda websites are pretty identical in the eyes of the consumer, and, this is important, in the eyes of search engines. Search engines reward…"
yesterday
CDK Global posted a blog post

The Evolution of Email Marketing in a Mobile World

by Bill Cress, Performance Improvement ConsultantIs Your Email Campaign Optimized for Mobile?According to the Movable Ink US Consumer Device Preference Report: Q1 2014, as of April, 2014, 47.2% of all emails are read on a smartphone and 18.5% are read on a tablet.  In other words, about 66% of emails are read on a mobile device. What this means for car dealers is quite simple.…See More
yesterday
Profile IconBrian Thompson, Ewa Fletcher , BRITTNEY Kennedy and 4 more joined Automotive Digital Marketing ProCom
yesterday
Lisandra Ramos posted a blog post

4 Reasons Why Shoppers Love Using Live Chat

Automotive marketing as we know it has changed. The Internet now forces dealerships to have an online presence and build relationships with consumers in the digital world. Why? Because the modern shopper expects it.Consumer research is no longer solely accessible via phone calls and drive-bys. Now, your prospective customers are looking for information on your website -- and using live chat to get…See More
yesterday
Paul Potratz posted a blog post

Did We Forget Anything?

The Holiday Cheer Is On UsThe holiday season can be a stressful time a year both personally and professionally. We want to give you the opportunity to share a few laughs in an effort to help minimize some of that stress.On this week’s Think Tank Tuesday, enjoy "The 12 Days of Potratz" as our way of saying ‘Thank You’ for being such loyal subscribers and for always tuning in to our…See More
yesterday
Alexander Lau commented on Byron Tyers's blog post Did your last marketing campaign feature a dedicated landing page?
"Nice work Carl. I try to avoid any other options that what I'm trying to garner, which is a visitors, credentials / lead."
yesterday
Timmy D. James posted a blog post

Using Emotions To Excite Customers: Honda’s Brilliant Holiday Marketing

To promote their brand this holiday season, Honda is pulling out all of the stops by incorporating just about every feeling and sentiment it can into a series of commercials featuring toys. Consider their “Happy Honda Days” commercials that published around Thanksgiving. Every one of them featured a toy covering many demographics –…See More
yesterday
Carl Maeda commented on Byron Tyers's blog post Did your last marketing campaign feature a dedicated landing page?
"Great post and right on!  This is exactly what we preach as well for SEM.  A page that is tailored to: 1. Convey the same message as the ad they clicked on 2. That reinforces the ad's message 3. and has good calls to action that takes…"
Tuesday
Rob Hagen's video was featured

Webinar Recording - Unlocking the Power of Facebook Ads - 2014-12-17 1249

51:13
Facebook ads are going to be huge in 2015 and I dive into every aspect for your dealership to take advantage!
Tuesday
Byron Tyers's blog post was featured

Did your last marketing campaign feature a dedicated landing page?

Have you ever received an email from a company, liked what that email had to say, clicked a link to a website for more information, only to be sent to a website with absolutely no relevance to what you were interested in from the email?I know I have. After clicking around for a while, hoping to find what you’re looking for, you’ll typically give up and move on to more important things. From a marketing perspective, this is no good. We’re always trying to reduce the amount of time and effort…See More
Tuesday
Jonathan Floyd posted a blog post

Get Famous

Get Famous How To Get Major Network News Media Citations For Authority for Your Automotive Dealership and Outsell Your Competitionsavvy business owners know that news media feature coverage with citations will bring them more buying…See More
Tuesday
Ralph Paglia commented on Byron Tyers's blog post Did your last marketing campaign feature a dedicated landing page?
"Because they are campaign specific, Landing Pages will almost always out-perform linking campaign promotions to a dealer's all-purpose website."
Tuesday
Arnold Tijerina's blog post was featured

Jim Radogna: Avoiding the Eye of Mordor in Social Media

Just like in the blockbuster series “The Lord of the Rings”, the Eye of Mordor is always open. Until now, its focus has been on larger battles and more interesting things. Then a Hobbit found a golden ring and slipped it on his finger. And the Eye started paying attention to this little being that…See More
Tuesday
Paul Mirek's blog post was featured

5 Things We Read This Week: December 14-19

Dealership reviews coming to AutoTrader, the state of the U.S. auto market, and an important new Google AdWords metric1. AutoTrader.com Adding Dealership Reviews (Auto Remarketing)AutoTrader will begin integrating consumer-generated ratings and reviews from DealerRater into its dealer profile pages starting this month. AutoTrader.com will also introduce a “Rate & Review This…See More
Tuesday
Rebecca Kon's blog post was featured

Emotion + Information = Expert Selling

It is said that people buy with their emotions. However, what really happens is a mix between influential information and emotional cues.MarketingProfs provides some great insight about the different degrees of emotion and logic in the buying process. …See More
Tuesday
Richard Holland's blog post was featured

Video Games: Using Employee Interests To Train

Despite the many tools available and the best of intentions, many dealerships struggle with providing ongoing professional development for their staff.Whether it’s because of the volume of customers that need handling; lack of time; or worry about taking a technician or salesperson out of commission – even for a short period of…See More
Tuesday

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ADM Blog Posts

Did your last marketing campaign feature a dedicated landing page?

Posted by Byron Tyers on December 15, 2014 at 6:30am 9 Comments

Have you ever received an email from a company, liked what that email had to say, clicked a link to a website for more information, only to be sent to a website with absolutely no relevance to what you were interested in from the email?

I know I have. After clicking around for a while, hoping to find what you’re looking for, you’ll typically give up and move on to more important things. From a marketing perspective, this is no good.

 

We’re always trying to reduce the amount of time and effort required for customers to respond to the marketing campaigns we send. One of our main focuses is on reducing the number of clicks, the number of keyboard keystrokes and the number of digits to press into a phone needed to generate a customer response.

Dedicated landing pages and clean customized forms accomplish all…

Continue

Jim Radogna: Avoiding the Eye of Mordor in Social Media

Posted by Arnold Tijerina on December 22, 2014 at 5:30am 0 Comments

Just like in the blockbuster series “The Lord of the Rings”, the Eye of Mordor is always open. Until now, its focus has been on larger battles and more interesting things. Then a Hobbit found a golden ring and slipped it on his finger. And the Eye started paying attention to this little being that had avoided the Eye’s gaze… until now.



The intersection of advertising, marketing, and compliance is not easy to navigate. It seems as if each week, rulings are being rendered from one of the myriad of regulatory bodies making it more difficult for dealers to know what they should – and should not – be doing in regards to social media in order to stay compliant. In an effort to bring clarity to an increasingly confusing and misunderstood topic, I sat down with Jim…

Continue

5 Things We Read This Week: December 14-19

Posted by Paul Mirek on December 19, 2014 at 8:54am 0 Comments

Dealership reviews coming to AutoTrader, the state of the U.S. auto market, and an important new Google AdWords metric

1. AutoTrader.com Adding Dealership Reviews (Auto Remarketing)

AutoTrader will begin integrating consumer-generated ratings and reviews from DealerRater into its dealer profile pages starting this month. AutoTrader.com will also introduce a “Rate & Review This Dealer” button which will take consumers to the DealerRater page for that store.

We say: This shift will add to visibility for dealerships’ DealerRater reviews, but a balanced review distribution on leading sites is still key to successful online reputation. 3 Birds Loyalty & Engagement solutions can help ensure an evenly…

Continue

Emotion + Information = Expert Selling

Posted by Rebecca Kon on December 18, 2014 at 7:00am 0 Comments

It is said that people buy with their emotions. However, what really happens is a mix between influential information and emotional cues.

MarketingProfs provides some great insight about the different degrees of emotion and logic in the buying process. In this article, they discuss how the beginning and aftermarket stages of the buying cycle are the highest in emotion, and once a shopper gets closer to the sale, they start to become more logical and evaluate the information they have received.…

Continue

Video Games: Using Employee Interests To Train

Posted by Richard Holland on December 18, 2014 at 6:30am 0 Comments

Despite the many tools available and the best of intentions, many dealerships struggle with providing ongoing professional development for their staff.

Whether it’s because of the volume of customers that need handling; lack of time; or worry about taking a technician or salesperson out of commission – even for a short period of time – training presents many challenges to dealership management.

 

A recent article in Automotive News reported that Chrysler thinks they have found a potential solution – video games.

According to the article, Chrysler has developed “four video games to…

Continue

Don’t Be So Serious!

Posted by Brian Cox on December 15, 2014 at 6:30am 4 Comments

A little over a month ago, a couple of employees at a car dealership in Illinois published a music video on YouTube titled “Keys In A Box,” which parodied a sketch from Saturday Night Live.

These two individuals proceeded to have a great time and showcased their dealership in a creative and fun way. Their reward? Over 67,000 views in just one month, as well as compliments from Jalopnik, Edmunds and AdWeek. I wouldn’t be surprised if this helps place the dealership top-of-mind when a local customer is ready to buy their next vehicle.

 

Having fun with your branding and being creative with any videos can help you stay top-of-mind with your customer base. Think of the Volkswagen commercial that debuted a few Super Bowls ago – the one…

Continue

What Exactly Are We Selling?

Posted by Paul Potratz on December 16, 2014 at 9:00am 2 Comments

Market To A Lifestyle

Each person leads a different lifestyle than the next so stop with the general ads and start getting more specific! 

Make your audience feel like you're speaking directly to them. Talk about the tough trucks on your lot and target it to construction workers, people with boats, or even those interested in country music.


On this episode of Think Tank Tuesday, learn how to give your ads a more personal feel that users can connect with.

Stop Viewing it as Reputation Management and more Like Identity Marketing

Posted by Peter Martin on December 15, 2014 at 10:13am 3 Comments

Reputation management has been around for longer than the internet. It's not new. In the past, it's been considered public relations, branding, customer service, word of mouth; the list of different components associated with old school reputation management is huge.

In the automotive industry, it's become a buzzword that encompasses all of these things to some extent. It has been more easily quantified in the form of online reviews on sites like Yelp, Google+, and DealerRater, but it's still pretty much the same thing that it's always been. Treat customers right, fulfill their needs, address their concerns, and ask them to tell others about their experience. That's how reputation management has always been and that really hasn't changed.

What has changed is the way…

Continue

Proactive Live Chat

Posted by TERRY GIBSON on December 11, 2014 at 2:16pm 0 Comments

WestJet: A No Holds Barred Customer Loyalty Strategy

Posted by Richard Holland on December 11, 2014 at 5:00am 0 Comments

Last year, WestJet pulled off an elaborate scheme whereby flight passengers met with a virtual Santa at the gate to share any Christmas wishes. Upon arrival, these passengers were beyond delighted to discover the very gifts they had just wished for circling the baggage carousel. The whole caper was filmed and edited into a story that has been viewed by over 37 million people to date.

 

Just last week, WestJet pulled it off again. This time, however, they chose to take their holiday plans to a small, poverty-stricken village in the Dominican Republic. Santa’s sleigh was staged in the middle of the village, where both children and adults could relay their Holiday needs and wishes to Santa via video. Not long afterwards, a huge party was held to…

Continue

Automotive Thought Leader Journal

Automotive Marketing and Car Dealer News from AutoBlog

Project Overlord is like LoJack for your car's wheels

Filed under: , , , , , ,

Project Overlord promises to bring tracking software specifically to your vehicle's wheels, whether they're on a passenger car, bicycle or practically anything else, with a new, patent-pending device and smartphone app. When the wheels are tampered with, the system starts tracking them, sounds a loud tone and alerts the police. The company begins an IndieGoGo campaign on January 21 to fund the product.

Continue reading Project Overlord is like LoJack for your car's wheels

Project Overlord is like LoJack for your car's wheels originally appeared on Autoblog on Wed, 24 Dec 2014 12:45:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Google Blog Articles, News and More

“The Interview” now available on Google Play and YouTube Movies

Last Wednesday Sony began contacting a number of companies, including Google, to ask if we’d be able to make their movie, "The Interview," available online. We'd had a similar thought and were eager to help—though given everything that’s happened, the security implications were very much at the front of our minds.

Of course it was tempting to hope that something else would happen to ensure this movie saw the light of day. But after discussing all the issues, Sony and Google agreed that we could not sit on the sidelines and allow a handful of people to determine the limits of free speech in another country (however silly the content might be).

So starting at 10 a.m. PST in the U.S., you can rent or buy "The Interview" on Google Play and YouTube Movies. It will also be available to Xbox Video customers and via www.seetheinterview.com.

Update 3:44p.m. PST: "The Interview" is now also available in Canada.

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Internet Sales Manager Resources and Blogroll

ADM Professional Community Blogroll:
1. Social Media Optimization 

3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

7. Toyota Community

8. Kia Community 

9. Toyota Social Media

10. Social Media Marketing 

11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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Automotive Marketing News

Dodge flexes muscle, sheds family-car image

Chrysler bills the Hellcat as the fastest production sedan on earth, and this isn't simply about bragging rights.

Dealership settles with FTC over '$1' ads

The Federal Trade Commission, as part of an ongoing crackdown on deceptive dealership advertising for finance deals, has reached a proposed settlement with a dealership in suburban Dallas.

UK may get new auto show in 2016

The UK could once again have a major auto show after organizers announced dates for an event in 2016. BNC Special Events plan to stage an event for car enthusiasts in London.

Ford's 'Go Further' campaign features Tina's story

Seven new videos make their debut on our Viral Video list this week, but the No. 3 video of the week -- a new entrant from Ford -- doesn't feature a vehicle at all.

Smartphone app Zubie adds automotive retail and service perks

Drivers don't need a calendar to let them know when to go in for a service check -- Zubie can tell them. And now, the smartphone app is offering perks as well.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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