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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

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Building Business With a Brotherly Bond

The Dealer Speaks With Ray and Rik Fregia

Renegade Ready to Rumble (9/12/14)

Boxy Jeep entering tough compact-SUV segment; older Ford Escape, Mercury Mariner hybrids recalled; Jaguar's royal ride.

Nev. Allows Tesla Direct Sales (9/12/14)

Gov. signs $1.3B incentive package in 'gigafactory' deal; Corvette recalls; Honda hands-free demo; Titan of crowdsourcing.

Edmunds Boss on Price Promise

Edmunds.com launched its Price Promise program in the spring of 2013. President Seth Berkowitz says 8,000 of Edmunds' 10,000 participating dealership franchises have signed up. He discussed the program's progress in a visit to Automotive News.

Marchionne Upbeat on Q3 (9/11/14)

Fiat-Chrysler can finance 5-year plan, CEO says; Opel minicar; where Barra sees 'opportunities'; Texas-sized theft trend.

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Top 5 Most Popular Automotive Marketing Photos of Past Month

Mustangkey

by The Key The Key sells the Dodge Mustangs you want.

taurus

by The Key The Ford Taurus is one of the popular cars sold at The Key.

trucks

by The Key The Key sells many large trucks. If you need something that has hauling power and high performance, you can find it at The Key - your buy here pay here dealership in OKC.

amax

by The Key The Maxima is sold at The Key.

adodge

by The Key The Key sells many tough, well-built Dodge vehicles. If you are looking for a durable vehicle that will hold up and take you where you want to go, you should check out the used cars and trucks at The Key.

Auto Industry Marketing and Advertising News

How did Nissan tweet a response to the Royal Baby announcement so quickly?

Filed under: , , , ,



A mere seven minutes after the Duke and Duchess of Cambridge announced they were pregnant with their second child, Nissan had the perfect post circulating on the Twittersphere. How did Nissan know to expect Kate and William were expecting? By paying attention to the Internet zeitgeist.



David Parkinson, head of social for Nissan in Europe, told AdWeek that the automaker's creative agency created the image when rumors of a second pregnancy started in July.

"As it happened, the rumor was never confirmed, so we kept the piece in our back pocket."

Nissan spotted the rumors along with the European marketing DigitasLBi France's BrandLive initiative, which keeps an eye on trends and rumors circulating on the net. They look for anything that may be useful for their clients, including Nissan. The proactive approach seems to have worked. Nissan's royal baby tweet referencing its newly redesigned X-Trail crossover has been shared hundreds of times since Monday.

How did Nissan tweet a response to the Royal Baby announcement so quickly? originally appeared on Autoblog on Sun, 14 Sep 2014 11:02:00 EST. Please see our terms for use of feeds.

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What you missed on 9.12.14

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Daily U-Turn

Oprah Looking back at Oprah's free-car giveaway

"You get a car! You get a car! You get a car! You get a car!" 10 years ago this week, Oprah Winfrey shouted those words as members of her studio audience screamed in delight, all of them just having won brand new Pontiac G6s. Greg Migliore looks back on this historic giveaway, and speaks to a couple of people who were in the audience that fateful day.




Car Computer Automotive cyber-threat risks increasing

Our cars are getting smarter, and more technologically advanced - that's hardly news. But as Pete Bigelow explains in this feature story, the risk of automotive cyber-threats could increase as our cars are more and more reliant on computer systems to operate. It's an interesting subject, as we move into The Future. Read all about it, here.




Mercedes-AMG GT Mercedes-AMG GT vs. Porsche 911

We've always known Mercedes' new AMG GT would be a direct competitor for the iconic Porsche 911. And now that we have all of the official specs and details about Benz's new super coupe, it's time to start lining it up against Porsche's baby to see how the two stack up. We put the cars side by side on paper, here.




Top Stories

What you missed on 9.12.14 originally appeared on Autoblog on Fri, 12 Sep 2014 19:32:00 EST. Please see our terms for use of feeds.

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Looking back at Oprah's free-car giveaway 10 years later

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Oprah pontiac g6

Oprah kicked off her 19th season in dramatic fashion by giving all 276 members of the studio audience a free car.

Molly Vielweber's Pontiac G6 appears unremarkable at first glance. It wears forest green paint, rolls on five-spoke aluminum wheels, and it has a sizeable scrape in the driver's side door, the scar of a decade's worth of hard use. You wouldn't notice it parked at a big box store or cruising on the highway. Pontiac made hundreds of thousands of G6s in the 2000s, and a lot are still on the road. It's unremarkable in every way except for the front license plate, which reads, "Oprah 6."

But this is not just any G6. This car is a part of television history.

Vielweber won her G6 10 years ago at a taping of The Oprah Winfrey Show, when Oprah kicked off her 19th season in dramatic fashion by giving all 276 members of the studio audience a free car. It was an unprecedented stunt that changed lives, generated controversy and ultimately failed to provide enough of a marketing lift for Pontiac, which would be shuttered just over five years later.

September 13 marks the 10-year anniversary of the memorable event, which caught everyone, including audience members, by surprise. In a masterful display of showmanship, Oprah dialed up the suspense to match the enormity - and cost - of the event. First she gave away 11 cars, which would have been a landmark TV promotion by itself. But then she coyly announced: "I've got a little twist."

Continue reading Looking back at Oprah's free-car giveaway 10 years later

Looking back at Oprah's free-car giveaway 10 years later originally appeared on Autoblog on Fri, 12 Sep 2014 00:01:00 EST. Please see our terms for use of feeds.

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Talk Dealer to Me: Chatting with Subaru of Puyallup About “Why Buy” Messaging

by Rob Campbell, Performance Improvement ConsultantTalk Dealer to Me is a Q&A series that features dealership secrets to car sales and customer loyalty success, written by Rob Campbell. This month’s Q&A features a sit-down with…See More
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Do Self-Driving Cars Spell Doom For Auto Insurers?

The self-driving car seems like a ter­ri­ble driver’s dream: no steer­ing wheel to con­trol, no trou­ble par­al­lel park­ing, no con­cerns about hav­ing a cou­ple of beers on the way home from work. But the removal of fal­li­ble human dri­vers might cre­ate havoc for auto insurers.Human error accounts for 90 per­cent of road acci­dents, accord­ing to the Inter­na­tional Orga­ni­za­tion for Road Acci­dent Pre­ven­tion, and our col­lec­tive fail­ure rate helps the auto insur­ance indus­try rake…See More
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Facebook Ad Conversion Measurement: Optimize Dealership Ads for Lead Conversion

Facebook Advertising Conversion TrackingThis campaign management tool from Facebook can be used by car dealers to optimize your dealership's Facebook ads for website conversions and measure your cost per lead, then calculate a campaign ROI...OverviewConversion measurement allows you to measure the return…See More
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Facebook Ad Conversion Measurement: Optimize Dealership Ads for Lead Conversion

Posted by Ralph Paglia on September 13, 2014 at 6:28am 1 Comment

Facebook Advertising Conversion Tracking

This campaign management tool from Facebook can be used by car dealers to optimize your dealership's Facebook ads for website conversions and measure your cost per lead, then calculate a campaign ROI...

Overview…
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Talk Dealer to Me: Chatting with Subaru of Puyallup About “Why Buy” Messaging

Posted by Cobalt on September 12, 2014 at 10:12am 0 Comments



Rob Campbell, Cobalt Performance Improvement Consultant
by Rob Campbell, Performance Improvement Consultant

Talk Dealer to Me is a Q&A series that features dealership secrets to car sales and customer loyalty success, written by Rob Campbell. This month’s Q&A features a sit-down with Chris Brown and focuses on Subaru of Puyallup’s unique “Why Buy” message.

Chris Brown, General Manager at Subaru of Puyallup,…

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Local SEO - Just What Your Auto Dealership Needs!

Posted by Boryana Gramatikova on September 12, 2014 at 5:30am 0 Comments

Working on your local SEO will help clients find your auto dealership easier.

Photo credit: MoneyBlogNewz / Foter / (CC BY 2.0)



Auto dealerships are the very definition of local business. As an auto dealer, the local requirements dictate the way you operate. Your local community wants you to serve their specific needs. In order to get licensed and…

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September 11, 2001 - 911 Memorial Video

Posted by Manny Luna on September 11, 2014 at 2:30pm 0 Comments

Todd Morgan Beamer (November 24, 1968 – September 11, 2001) was an American software salesman passenger aboard United Airlines Flight 93 which was hijacked as part of the September 11 attacks in 2001. He was one of the passengers who tried to reclaim the aircraft from the hijackers, leading them to crash it into a field in Stonycreek Township near Shanksville, Pennsylvania.

Source: …

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Your Most Important business Asset Is?

Posted by Bobby Hunt III on September 11, 2014 at 12:00pm 0 Comments

What's your most important asset as a local business?

Normally I would answer this in an instant and say that your list of customers and prospects as well as your relationship to that list is your most important business asset. But... Now, in 2014 I'm not so sure about that anymore.

   

You see, your dealership is only ONE review away from having a bad reputation, and that one review can literally cost you tens of thousands of dollars lost revenue. You MUST learn how to protect and build your online reputation and how to market your reputation more effectively.



Let me tell you a…

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3 Reasons Responsive Websites are Better for SEO

Posted by Paul Accinno on September 11, 2014 at 1:00pm 0 Comments

Web developers started touting the benefits of the responsive website content since the dawn of smartphones, but it was more for functionality rather than increased visibility. It wasn't until 2011 and 2012 when large companies like Google started promoting the concept that the SEO world opened their eyes to the search ranking benefits.

We believe wholeheartedly in responsive websites for dealers, not just because Google likes them, but because they present a better experience for your customers. Still, the SEO aspect cannot be ignored, so I've put together a small list of reasons that responsive website design is a strong play for improving your organic search engine rankings.

Every Page Visible

Dealers and vendors can debate about whether Google is truly "promoting"…

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Optimizing Tips - Marketing Strategy

Posted by Manny Luna on September 11, 2014 at 12:30pm 0 Comments

We previously talked about optimizing images for SEO.  It's important to know that you need more than just putting up a website, blog, video or image to get immediate results or visitors.  There are many factors to making your site visible.  At this point, your blog or website is just a shell.  Here you will learn more about optimization. To explain Search Engine Optimization, it is the process of affecting the visibility of a website, web page or blog in a search engine's "natural" or un-paid ("organic") search results.  In general, the earlier (the higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.  SEO may target different kinds of search, including image search, local search, video search,…

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Are You Prepared For More Service Business?

Posted by Richard Holland on September 11, 2014 at 5:30am 1 Comment

Auto dealers know how important their service business is to the bottom line.

There’s no doubt that service absorption is vital to the health and livelihood of many dealer’s financial statements at the end of the month. Automotive News recently reported that Honda has gone a step further.

During a Honda dealer’s meeting in late June, Honda reportedly told dealers that they want them to increase their service facilities and capabilities as well as extend their hours of operation – some to the point of being open 7 days per week. This is all in an effort to make Honda dealers more competitive with independents and regain…

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Automotive Advertising Experts Review iDrove.IT VDP With Dynamic Market Pricing

Posted by Philip Zelinger on September 10, 2014 at 1:25pm 0 Comments

The Automotive Advertising Experts show is hosted by Philip Zelinger, the President of Ad Agency Online, LLC. 

Philip will be joined by Ron Morrison, the President of iDrove.IT, on Friday, September 12th 2014 at 12 Noon EST to discuss their new consumer centric marketing platform and enhanced inventory module, (VDP),  with Dynamic Market Pricing.  

The iDrove.IT enhanced inventory module is a plug and play Vehicle Display Page, (VDP), that leverages transparency and better user experiences for website visitors. It provides the most favorable impression of your new and used inventory as well as your dealership…

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How Bots Are Impacting Your Dealership's Digital Advertising

Posted by Cobalt on September 9, 2014 at 9:39am 1 Comment



Dana Fornasar, Cobalt Senior Product Marketing Manager
by Dana Fornasar, Senior Product Marketing Manager

There’s been some buzz recently regarding the percentage of ad traffic that is artificially generated by bots. (I promise this isn’t a sci-fi article, it’s real stuff.) In case I’ve confused you already, a “bot” (short for robot) is a software application that is built to run automated, simple-to-execute and often repetitive tasks over the Internet.

One of the most common uses for…

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Automotive Marketing and Car Dealer News from AutoBlog

How did Nissan tweet a response to the Royal Baby announcement so quickly?

Filed under: , , , ,



A mere seven minutes after the Duke and Duchess of Cambridge announced they were pregnant with their second child, Nissan had the perfect post circulating on the Twittersphere. How did Nissan know to expect Kate and William were expecting? By paying attention to the Internet zeitgeist.



David Parkinson, head of social for Nissan in Europe, told AdWeek that the automaker's creative agency created the image when rumors of a second pregnancy started in July.

"As it happened, the rumor was never confirmed, so we kept the piece in our back pocket."

Nissan spotted the rumors along with the European marketing DigitasLBi France's BrandLive initiative, which keeps an eye on trends and rumors circulating on the net. They look for anything that may be useful for their clients, including Nissan. The proactive approach seems to have worked. Nissan's royal baby tweet referencing its newly redesigned X-Trail crossover has been shared hundreds of times since Monday.

How did Nissan tweet a response to the Royal Baby announcement so quickly? originally appeared on Autoblog on Sun, 14 Sep 2014 11:02:00 EST. Please see our terms for use of feeds.

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Google Blog Articles, News and More

Through the Google lens: search trends Sept 5-11

New phones, new games, new looks. Let’s take a peek at all the happenings this week in search:

All you can eat? 
The Olive Garden learned this week that it’s risky to get between people and their food. The restaurant chain’s new “Never Ending Pasta Pass” offered up to 1,000 people seven weeks of unlimited pasta, salad and those sneaky-good breadsticks for just $100. The rush of pasta lovers eager for a deal crashed the Olive Garden website before the pass was even for sale—and thousands more turned to search to learn more about the debacle.

The latest edition
It was a big week for our neighbors from Cupertino. Apple’s latest announcement this week flooded the search trends, with more than 10 million searches for the new iPhone 6, along with its release date and price. People were also curious about the new Apple Watch, the band U2—whose latest album Apple gave away for free to all iTunes users—and how the announcement was affecting AAPL stock.

And baby makes four for the Duke and Duchess of Cambridge, Prince William and Kate Middleton, who announced this week that they’re expecting a little brother or sister for one-year-old Prince George. People turned to the web to learn more about the news. Start your office naming pools now! 

Football frenzy 
A full 15 out of 20 top searches on Sunday were related to the first Sunday of football season, with the Cowboys, Steelers and Broncos topping the pack—on search, at least. But unfortunately, it was events off the field that had many people turning to the web this week. Baltimore Ravens running back Ray Rice was suspended indefinitely from the league on Monday, after TMZ released a video that appears to show him assaulting his then-fiancee in an elevator. More than 2 million searches for Rice followed—the highest spike ever. People were also looking for more information on NFL commissioner Roger Goodell in an effort to understand whether the league’s leadership had knowledge of the incident earlier in the year.


POTUS and ISIS
Just a day earlier, President Obama announced that the U.S. military would expand its air strikes in Iraq and now Syria, against the extremist group ISIS. Searches for ISIL, the term the President used for the group, climbed the day of his speech as people looked for more information on the news. 

Transformations 
The latest season of “The Biggest Loser” premiered yesterday with new trainers and a new concept—“Glory Days,” in which former athletes compete to regain their former fitness—leading people to the web to learn more. And “The Sixth Sense” star Haley Joel Osment was in the news this week—but we won’t blame you if you missed it, since he was nearly unrecognizable from his former self. Osment is filming a new Kevin Smith movie “Yoga Hosers,” in which he plays Canadian fascist journalist Adrien Arcand.

Tip of the week 
September is National Emergency Preparedness Month. With the Google Search App, you can get warnings from Google Public Alerts when bad weather is on its way. Take a few minutes to get prepared by learning more about Alerts, which are available on Google Now, Search and Maps.

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ADM Professional Community Blogroll:
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Automotive Marketing News

Ad campaign for redesigned Lincoln Navigator starts next month

Next month, Lincoln will kick off its first significant marketing campaign for the Lincoln Navigator since 2007, brand executives said at a press event here.

Land Rover wants to send you to space

Land Rover is teaming up with commercial space flight company Virgin Galactic in a competition promoting its recently unveiled Discovery Sport.

Hyundai taps actor Paul Rudd as new U.S. pitchman

Hyundai, in a push to appeal to younger buyers in the United States, has selected actor Paul Rudd as the brand's new celebrity pitchman.

Dodge knocks off $15K to spur sales of pricey new Viper

Since the Viper's reintroduction at the 2012 New York auto show, the sports coupe has moved fast everywhere except where it matters most: off dealer lots. Now Dodge has a plan to boost Viper sales.

Disney exec not such a goofy idea, Nissan says

The way Nissan sales boss Fred Diaz tells it, having no auto industry experience was a plus -- not a handicap -- for the brand's new head of marketing, Jeremy Tucker.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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