Automotive Digital Marketing

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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Ralph Paglia
Editor-in-Chief

Arnold Tijerina
Editor, Content Marketing 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Latest ADM Activity - Click "More" at bottom!

CPI Results's 4 blog posts were featured
4 hours ago
Scot Eisenfelder's 2 blog posts were featured
4 hours ago
sara callahan's blog post was featured

What is Content Marketing?

Content marketing has become somewhat of a buzzword recently. With developing technology and the Internet taking over our lives, PR and marketing terms constantly develop and shift in meaning. So, I thought a little primer on content marketing might be useful! The classic definition of marketing typically involves activities…See More
4 hours ago

Dealer
Wendell Hardy's blog post was featured

How To Use The Law Of Reciprocity To Sell More Cars

Have you ever noticed that it’s easier to get people to do something for you after you’ve done something for them? Social psychologists call this the “Law of Reciprocity” and, in a nutshell, the theory is that when we do something for others, it creates a sense of obligation from them when asked for something in return.…See More
4 hours ago
CPI Results liked CPI Results's blog post "Sell a lot of Product. And Make a lot of People Happy"
5 hours ago
CPI Results posted a blog post

"Sell a lot of Product. And Make a lot of People Happy"

"You Will Be Satisfied."This is the credo that governs the Tasca family dealerships in New England, that achieve success by consistently satisfying customers.Early in his career, founder Bob Tasca, Sr. learned that satisfying customers is key when he went out of his way to assist a customer he had never seen before. When a man drove in with…See More
5 hours ago
Ralph Paglia posted a blog post

Pirelli Develops New Tire Specific To New McLaren Sports Car

PIRELLI P-ZERO AND MCLAREN SENNA: A SHARED JOURNEY FROM TRACK TO ROAD Milan – Pirelli and McLaren have started a new chapter in their long-standing technical partnership, which will be one of the most challenging in history. Namely, Pirelli has developed tires to guarantee the very highest performance levels on and off track for the…See More
5 hours ago
Profile IconBrown Nissan Del Rio, ricardo allen, Johnny Isaacs and 2 more joined Automotive Digital Marketing
5 hours ago
Scot Eisenfelder posted blog posts
9 hours ago
Bill Wittenmyer posted a video

Witt's Wise Words - You Are Your Own Brand

Create and Have Your Own Brand Reputation takes a long time to create and can be destroyed overnight. ELEAD1ONE Partner gives some insight into creating your...
9 hours ago
Bill Wittenmyer posted a blog post

ELEAD1ONE Introduces DealBuilder Digital Retailing Solution for Auto Dealers

Game-changing application is designed to keep dealerships central to the online car-buying processAtlanta, GA – Feb 19, 2018 – ELEAD1ONE today introduced DealBuilder for auto dealerships, an online car-buying application that guides customers through the entire vehicle purchase process with the involvement of dealership personnel. DealBuilder can be used either in-store with DealerBuilder…See More
10 hours ago
CPI Results liked CPI Results's blog post Want to Change the World? Start by Making Your Bed
yesterday
CPI Results posted blog posts
yesterday
CPI Results liked CPI Results's blog post How Galpin Became Legendary
Saturday
CPI Results commented on CPI Results's blog post Negotiation-Free Pricing Done Well In Lexus Plus
"When we interviewed Greg Kitzens and Tim Medieros at Lexus for this article, we really were impressed by the preparation they've put into launching each Lexus Plus retailer! Lexus Division is clearly in it for the long-game and this program is…"
Saturday
CPI Results commented on Hannah Whittenly's blog post Learning to Drive: 4 Things Every Parent Should Teach Their Teen About Cars
"Thank you, Hannah. Being the parent of a teenager who just acquired a driver's permit, it can be a nerve-wracking time! These are 4 great tips to pass along to our new drivers! Much appreciated!"
Saturday
CPI Results liked Hannah Whittenly's blog post Learning to Drive: 4 Things Every Parent Should Teach Their Teen About Cars
Saturday
Hannah Whittenly posted a blog post

Learning to Drive: 4 Things Every Parent Should Teach Their Teen About Cars

The thought of your son or daughter suddenly behind the wheel of a car can be scary for some parents. However, it can also be a source of immense pride, and you want to best prepare your teen for the road. You should teach your teen these four things about cars before they…See More
Friday
Jasen Rice posted videos
Friday
sara callahan posted a blog post

What is Content Marketing?

Content marketing has become somewhat of a buzzword recently. With developing technology and the Internet taking over our lives, PR and marketing terms constantly develop and shift in meaning. So, I thought a little primer on content marketing might be useful! The classic definition of marketing typically involves activities…See More
Friday

ADM Blog Posts

Fort Bend Kia Adds More Than $416,000 to its Bottom Line with Affinitiv’s Social Roots™ 1:1 Facebook Campaigns

Posted by Scot Eisenfelder on February 19, 2018 at 6:30am 0 Comments

Chicago, IL—Feb 19, 2018—In 2017, Fort Bend Kia added more than $416,000 to its bottom line with Affinitiv’s Social Roots TM 1:1 Facebook campaigns. Social Roots 1:1 is a unique digital advertising solution that leverages DMS data…

Continue

Expand Your Digital Service Marketing Strategy

Posted by Scot Eisenfelder on February 19, 2018 at 6:30am 0 Comments

When a person wants to buy a vehicle, a dealership is the first place they think of. When a person needs to get their vehicle serviced, a dealership is not necessarily the first place they think of. For service, there’s plenty of choices and competition for dealers.

 

That’s why service marketing is…

Continue

Want to Change the World? Start by Making Your Bed

Posted by CPI Results on February 18, 2018 at 5:48am 0 Comments

If you make your bed every morning, you will have accomplished that first task of the day.

When Adm. William H. McRaven, retired, was…

Continue

How Galpin Became Legendary

Posted by CPI Results on February 17, 2018 at 1:24pm 0 Comments

Bert Boeckmann never intended to be the largest Ford retailer. But he found that having well-run sales and fixed operations led to economies of scale — and pushed growth.…

Continue

What is Content Marketing?

Posted by sara callahan on February 16, 2018 at 7:00am 0 Comments

Content marketing has become somewhat of a buzzword recently. With developing technology and the Internet taking over our lives, PR and marketing terms constantly develop and shift in meaning. So, I thought a little primer on content marketing might be useful!

 

The classic definition of marketing…

Continue

How To Use The Law Of Reciprocity To Sell More Cars

Posted by Wendell Hardy on February 16, 2018 at 6:53am 0 Comments

Have you ever noticed that it’s easier to get people to do something for you after you’ve done something for them? Social psychologists call this the “Law of Reciprocity” and, in a nutshell, the theory is that when we do something for…

Continue

Negotiation-Free Pricing Done Well In Lexus Plus

Posted by CPI Results on February 15, 2018 at 2:48pm 1 Comment

Many of today’s car buyers want a different dealership experience.…

Continue

Tennessee Gets a New Recall Law and Consumers Aren’t Happy!

Posted by Chris Miller on February 15, 2018 at 5:10am 0 Comments

January 1 saw the enactment of Tennessee House Bill 141, to the collective groan of consumers. In a nutshell, this new law prevents consumers from suing car dealers if they purchase a used vehicle with an open safety recall, as long as it was…

Continue

In Video Marketing, the Car Should Be the Star

Posted by Timmy D. James on February 15, 2018 at 4:54am 0 Comments

Video marketing is becoming more important as consumers increasingly choose this medium over others. That’s exactly why almost every platform has shifted to a video-centric algorithm.  

 

I’ve spoken many times about the types of video a dealership should produce outside of inventory videos to create…

Continue

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have been more interested in domestic problems

Started by christinediaz retaliation in Uncategorized or Does Not Fit Into Any Pre-Defined Category Feb 9. 0 Replies

The crowning moment of any opening service: the last leg of the torch relay and also the light of the Olympic caldron. Inbee Park, the golfer, is among the final torch bearers.Winter Olympics 2018 Live StreamWinter Olympics 2018 LiveWinter Olympics 2018 Live2018 Winter Olympics Live…Continue

How to Excel at Managing Change!

Started by Garry House in DEALERSHIP MANAGEMENT, MONITORING and REPORTS - Achievements, Milestones, Sales Team and Organizational Leadership Topics, awards or achievements you and your team have earned Jan 25. 0 Replies

When your dealership organization implements projects or initiatives to improve productivity, seize opportunities, or address other key issues, it usually requires changes…changes to processes, job roles, organizational structures, and/or applications of new technology. However, it is actually the employees of your dealership who have to ultimately change how they do their jobs.Change management is the discipline that guides how we prepare and support our employees to successfully adopt change…Continue

How To Really Make Money Selling Used Cars

Started by Michael Pokora in FIXED OPERATIONS - Service, Parts, Body Shop, Accessories, etc. Jan 16. 0 Replies

5 Big ideas to Improve Used Vehicle Profitability in 2018 Making money in used vehicles can be a very lucrative side of the automotive business, yet most dealers leave a great deal of margin on the table with each transaction.  To really be good at this side of the business, it helps to understand some of the larger economic…Continue

Tags: cars, in, 2018, used, on

What Concerns Do You Have As A Marketer Going Into 2018?

Started by Ralph Paglia in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic Jan 8. 0 Replies

Forget ad blocking – or even ad fraud. Those are low on the totem pole of industry issues causing concern for marketers and advertisers as they roll out their marketing plans for 2018.Instead, viewability and accurate measurement is the biggest cause for concern, according to a…Continue

Tags: Marketer, Going, Into, 2018, A

Ideas to attract service staff?

Started by Jacob Griffin in FIXED OPERATIONS - Service, Parts, Body Shop, Accessories, etc.. Last reply by Michael Pokora Jan 5. 1 Reply

Does anyone have suggestions for gaining applicants among the service department?I've tried it all from yard-signs to calling the schools and asking for people right out of training but am still having a hard time?Any input or ideas would be appreciated.Continue

Will There Be An American Reckoning In 2018?

Started by Ralph Paglia in RANTS, RAVES, OPINIONS and HUMOR; For the Uncensored Voice of Car Guys and Gals - What's Bugging you?!?! Got something funny or ironic? Need to Vent? Jan 1. 0 Replies

“Banned” Book by Best-Selling Author Predicts...American Reckoning of 2018A loud “crack!” sends a shiver down your spine.The statue falls from its pedestal, face first, into the dirt below.The crowd cheers as a heavy-set woman stomps on its head and spits. Others follow…You take your wife’s hand and cross to the other side of…Continue

Tags: 2018, Reckoning, American

Do You Have a 20+ Minute Daily One-Way Commute?

Started by Garry House in RANTS, RAVES, OPINIONS and HUMOR; For the Uncensored Voice of Car Guys and Gals - What's Bugging you?!?! Got something funny or ironic? Need to Vent? Dec 28, 2017. 0 Replies

It seems like I’ve recently been getting more inquiries like the following from client-dealers and their managers:“I know I can become a more effective and productive leader/manager, but how can I learn how to do this without adding an increased time investment to my professional life. I’m already committed for 60+ hours per week!”Well at least they’re not saying 80+ hours per week like I was frequently hearing during the 2003 – 2010 period! And although I think that 60+ hours per week may…Continue

Unique Digital/SEO Marketing Solutions?

Started by Jacob Griffin in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC). Last reply by Dale Ferrell Dec 15, 2017. 1 Reply

Does anyone have any standout Digital/SEO Marketing Solutions that have worked well and have stood out amongst their competition? Continue

Tags: Cadillac, Luxury, Dealer, Optimization, SEO

11 Car Sales Email Templates From Jazel To Boost Your Appointment Rates

Started by Ralph Paglia in PROCESS MANAGEMENT- CRM, BDC and lead Management Processes, Emails, Phone Scripts, Facility Design, Tools and Suppliers Dec 11, 2017. 0 Replies

11 Brilliant Car Sales Email Templates To Boost Your Appointment RatesSometimes it feels like emails are writer’s-block magnets. You know you have to send one, but when it comes down to it, none of the words are coming to…Continue

Tags: Boost, To, Your, Appointment, Rates

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