Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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AutoDigitalMarketing@Gmail.com

2701 N. Rainbow Blvd.
Unit 2202
Las Vegas, NV 89108
505-301-6369

Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Learn More About Digital Marketing... Watch the Video Referenced Below!

Latest ADM Activity - Click "More" at bottom!

David Tokarsky is now a member of Automotive Digital Marketing ProCom
2 hours ago
Mike Elliott posted a discussion

U.S. Spies on Millions of Drivers

DEA Uses License-Plate Readers to Build Database for Federal, Local AuthoritiesThe Justice Department has been building a national database to track in real time the movement of vehicles around the U.S., a secret domestic intelligence-gathering program that scans and stores hundreds of millions of records about motorists, according to current and former officials and government documents.The…See More
3 hours ago
Paul Potratz posted a blog post

Can You Process This?

In order to run a successful business you must have a solid process in place. You must reinforce it and make it a habit to avoid internal chaos. On this week's Think Tank Tuesday, learn what you can do to improve your company's process. Your customers will notice.See More
6 hours ago
Crystal Hartwell posted a blog post

Gubagoo Selected as Certified Provider for Dealer.com

West Palm Beach, FL– January 27, 2015 – Gubagoo, the fastest growing chat and website engagement provider for dealerships, today announced that it has been selected as a trusted provider in Dealer.com’s Certified Provider Program.  To qualify as a provider in the program, companies and their products must have proven value, security, efficiency, and return on investment, giving customers added assurance that they are choosing high-quality, complementary software and services.Gubagoo’s ChatSmart…See More
7 hours ago
Hannah Philpott posted a status
"We have Jason Forrest as our guest blogger, discussing How to Dig Deep to Coach Deep & Win Sales From Competitors http://goo.gl/31QRTF"
7 hours ago
Mary Lynch updated their profile
7 hours ago
Lisandra Ramos commented on Lisandra Ramos's blog post What's New in Social Media for 2015?
"Naturally, after posting this today, there was another update boom on social media! Just thought I'd share 4 interesting ones FYI :) 1. Twitter added mobile video capture and group…"
8 hours ago
Eliana Raggio liked Eliana Raggio's event FREE WEBINAR: Ready...Set…Grow Your Fixed Ops with This Digital Gameplan!
8 hours ago
Eliana Raggio posted events
8 hours ago
Eliana Raggio liked Eliana Raggio's event FREE WEBINAR: 5 Processes to Improve Gross & Volume for your Used Car Operation
9 hours ago
Eliana Raggio liked Eliana Raggio's event FREE WEBINAR: The Cold Hard Truth about BDCs…and why you need a BDD
9 hours ago
Jeremy Patterson is now friends with Ralph Paglia and Mike Elliott
10 hours ago
Mike Elliott liked Ashley Mabery's profile
10 hours ago
Mike Elliott liked Ceilia Cravens's profile
10 hours ago
Alexander Lau commented on J.D. Rucker's blog post Why 'Irrelevant' Content on a Dealer's Website is Relevant
"Additionally, unless you have hacked WordPress, the way we have, you had better have a blog system in place that enables for the generation of an RSS Feed. Example: http://baierlchevrolet.com/dealer/baierlchevrolet/blog.xml Feed the robots, the…"
10 hours ago
Lisandra Ramos posted a blog post

What's New in Social Media for 2015?

Social media kicked off the New Year with some interesting updates geared toward increasing content exposure and diversifying communications tools. While some automotive professionals have expressed thatsocial isn’t selling cars, these updates may yet give us hope!So far, here are 2015’s five social media updates your dealership needs to know about:1. …See More
10 hours ago
Alexander Lau commented on J.D. Rucker's blog post Why 'Irrelevant' Content on a Dealer's Website is Relevant
"Although, I probably shouldn't throw in the geolocator, here you go... Just something different than the usual models. Used Cadillac Brougham Review, Timeless Style and Class in…"
11 hours ago
Cory Mosley updated their profile
12 hours ago
Dan Weik (pronounced wick) liked Ralph Paglia's profile
17 hours ago
Dan Weik (pronounced wick) updated their profile
17 hours ago

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ADM Blog Posts

Black Book Used Car Market Report - Ricky Beggs

Posted by Black Book on January 26, 2015 at 12:00pm 0 Comments

Hello and welcome to this week’s edition of the Used Car Market Report from Black Book.

As you can tell we are again recording this market video blog via Skype while on the road. Where has the industry taken us this week? We are coming to you from the exhibition hall floor and the Black Book booth at the 98th annual NADA Convention and Exposition in San Francisco. Unfortunately there is no time to visit nearby Napa Valley or any of the other wineries in the area.



The first part of last week had some of our lender solutions team at the annual AFSA conference, also in San Francisco, and now we are at the ATD and NADA conventions with thousands of franchised dealers and industry…

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Tips For High Volume Car Sales - 20 Free Sales Videos Offer

Posted by Virgil Stanphill on January 26, 2015 at 5:00am 0 Comments

The video promoted preparation and automation as 2 of 5 keys to high volume auto sales.

Towards the end of the video he offers 20 "no strings attached" FREE videos on selling cars.

CarChat24 wins 2015 AWA Automotive Website Award

Posted by Big Tom LaPointe on January 25, 2015 at 12:00pm 0 Comments

The CarChat24 team is proud to announce we have received an Automotive Website Award for Marketing Innovation. The prestigious award was presented in San Francisco on January 22, 2015, as the 2015 National Automotive Dealers Association conference kicked off, and coincides with our fourth DrivingSales award for excellence in chat.

The AWA awards are presented annually just prior to the start of the NADA conference by consulting firm PCG Consulting, Inc., and “recognize the best vendors in automotive digital marketing”, in a variety of categories.

“We are pleased to present CarChat24…

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NADA Convention from a Local San Francisco Perspective

Posted by Ralph Paglia on January 25, 2015 at 12:00am 0 Comments

National Auto Dealers Association convention sweeps into San Francisco with industry on a roll 

  …
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Top Ten Blogs and News for Auto Dealers: January 17 - 23

Posted by Rebecca Kon on January 23, 2015 at 11:55am 0 Comments

There’s been lots of excitement this week as NADA kicks off this weekend, Super Bowl Sunday is getting closer, and the U.S. President just gave his State of the Union Address. In case you missed everything going on this week, ActivEngage put together the Top 10 automotive news articles and blogs just for you! Enjoy!

10. Chrysler exec sees dealerships, operations evolving

Pete Grady is considering satellite stores and getting service operations closer to consumers. Dealers, what are you thoughts on these possible changes to the standard business…

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Can You Translate That For Me?

Posted by Paul Potratz on January 23, 2015 at 11:20am 0 Comments

In this week’s episode of Hard Facts, Samantha uncovers a cost-free way to utilize your bilingual sales staff to reach a broader demographic. Learn how you can implement this strategy at your dealership.

3 Reasons to Take Content Seriously for Better SEO (with Bonus Infographic)

Posted by Timothy Martell on January 23, 2015 at 9:30am 0 Comments

SEO is a complicated practice, especially if you're just starting in 2015. Things have changed a lot in the past 10 years, making it more difficult than ever for small businesses to compete against businesses with large marketing budgets. But as one of the most important parts of a business's digital marketing strategy, you can't ignore SEO.

 

Content is easily one of the best ways for businesses to take control of their rankings and build up authority with Google and other search engines. It's the simplest strategy, but it's also one of the…

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Make Digital Communication a Priority by 2025

Posted by Rebecca Kon on January 21, 2015 at 2:21pm 1 Comment

In a recent report by IBM, “Automotive 2025: Industry without borders”, discusses the future of the automotive industry among OEMs, automotive suppliers, and other auto industry participants. The authors Ben Stanley and Kal Gyimesi ask this question,

 

“How can you form relationships with newer, non-traditional industry participants to provide the digital relationship and customer experience that today’s drivers and passengers demand?”

 

The answer, left open for you to do some soul-searching, has one obvious answer:

Invest in live chat.

Live chat is a proven…

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Why 'Irrelevant' Content on a Dealer's Website is Relevant

Posted by J.D. Rucker on January 21, 2015 at 12:30pm 9 Comments

Once you get over the beauty of the 1970 Dodge Charger in the picture, you might ask yourself, "What does a 45-year-old muscle car have to do with automotive content?"

We've been asked the same type of question multiple times pertaining to content we publish on dealer websites. Sometimes, it's dealers asking. Other times, it's other vendors wondering what we're doing or "tattling" to the dealer about it. The funny part is that when compared to the automotive marketing "gurus" who question it, the dealers tend to understand the philosophy much more quickly than the vendors.

I'm not here to insult anyone. I totally understand why it's hard for many vendors to get, especially the larger ones who have mechanized content, search, and social strategies. The reality is that based upon…

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Chat Success – JUST DO IT!

Posted by Big Tom LaPointe on January 20, 2015 at 8:30pm 0 Comments

Some people want it to happen,

some wish it would happen,

others make it happen.
~ Michael Jordan

Anybody with even a passing interest in sports in the 80’s and 90’s has vivid memories of basketball legend Michael Jordan defying gravity to fly through the air and slam dunk a basketball. Again, and again, and again. The man was virtually synonymous with Nike’s ‘Just Do It’ slogan, because he did. Such was his dominance not only of the game, but of sports branding, that he still pulls in nearly $100 million a year on branded gear.…

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ADM Professional Community Blogroll:
1. Social Media Optimization 

3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

7. Toyota Community

8. Kia Community 

9. Toyota Social Media

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11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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