Automotive Digital Marketing ProCom

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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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2701 N. Rainbow Blvd.
Unit 2202
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Ralph Paglia

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing

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Automotive News Videos

Stein: Wild Week on Wall Street (8/28/15)

Stein: Wild week on Wall Street; Pickup spiffs pick up, Ford sales rise predicted; Military deal aids GM; Bosch's big battery buy; Ferrari back in India.

Smart ForTwo Gets U.S. Twist (8/28/15)

Smart ForTwo gets U.S. twist; Hyundai Accent changes; Tesla tries PayPal idea; Mazda's new retail look; In-car ID theft risk?

Keeping Drivers on a Long Lease (8/27/15)

Surge in longer car leases; Sergio to run Ferrari?; Photos of redesigned Kia Sportage; Dodge Barracuda creates a buzz; Challenger companion?

Consumer Reports' Best Car Ever (8/27/15)

Consumer Reports' best car ever: Tesla Model S P85D; Honda CR-Z face-lift; BMW's 7-Series goal; Trump's Ford fallout; EV rebates in Conn.

Product Surprises for FCA Dealers (8/26/15)

FCA surprises dealers with Barracuda, Charger plans; End of FCA sales streak?; Report: Ford mulling new Bronco; Keyless-ignition danger; Making mergers work; What would Tashi drive?

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Auto Industry Marketing and Advertising News

Recharge Wrap-up: Shell Eco-Marathon 2016, Apple poaches Tesla Autopilot expert

Filed under: , , , , , , , ,

Apple adds Tesla engineer to its autonomous driving tech team. Salvador Duran joins Trulli Formula E. Shell Eco-Marathon 2016, registrations begin. Fuels America ad targets President Obama on RFS.

Continue reading Recharge Wrap-up: Shell Eco-Marathon 2016, Apple poaches Tesla Autopilot expert

Recharge Wrap-up: Shell Eco-Marathon 2016, Apple poaches Tesla Autopilot expert originally appeared on Autoblog on Mon, 24 Aug 2015 18:28:00 EST. Please see our terms for use of feeds.

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Toyota turns lemonade into hydrogen fuel for Mirai

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The third in Toyota's Fueled by Everything campaign for the Mirai hydrogen fuel cell sedan features Nikki Glaser talking up the energy possibilities in leftover lemonade.

Continue reading Toyota turns lemonade into hydrogen fuel for Mirai

Toyota turns lemonade into hydrogen fuel for Mirai originally appeared on Autoblog on Sun, 23 Aug 2015 09:02:00 EST. Please see our terms for use of feeds.

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Recharge Wrap-up: Audi 'Plugging In' video, Citroen e-Mehari rumors

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Audi celebrates Plugging In with the Newport Folk Festival. Tesla Firmware 7.0 image surfaces. IRS publishes biodiesel tax credit notice. Will C4 Cactus-based Citroën e-Mehari debut at Frankfurt?

Continue reading Recharge Wrap-up: Audi 'Plugging In' video, Citroen e-Mehari rumors

Recharge Wrap-up: Audi 'Plugging In' video, Citroen e-Mehari rumors originally appeared on Autoblog on Fri, 21 Aug 2015 17:56:00 EST. Please see our terms for use of feeds.

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Learn More About Digital Marketing... Watch the Video Referenced Below!

Latest ADM Activity - Click "More" at bottom!

Mark Frost posted a blog post

5 Ways Car Dealers Can Stand Out on Facebook

One of the most difficult things businesses seem to struggle with in the their online marketing efforts is social media. While it's not new by the web's standards, businesses have only just begun to tap into its true potential over the last couple of years.In the automotive industry, car dealers who previously questioned the value of…See More
4 hours ago
Patrick Nash commented on Paul Moran's blog post Transforming Angry Customers into Satisfied Ones
"Excellent post Paul. Customers absolutely expect a response when they write to a review site but also to a business's social media page. Scouring the web for any mentions of your brand outside of the top review sites is an important step in…"
6 hours ago
Patrick Nash liked Paul Moran's blog post Transforming Angry Customers into Satisfied Ones
6 hours ago
Joseph Little posted blog posts
7 hours ago
Paul Potratz posted blog posts
7 hours ago
Ken Beam commented on Ken Beam's blog post Thought you all might enjoy seeing this Video - shot 100% by myself. Highly effective. = SOLD!
"Hiya Pat - ha! ha! Yea pretty cool eh? Shootin` the occasional Video clip actually gives me a somewhat "therapeutic"/relaxing break from the websites........ Hope all is well your way. Kenny-   "
8 hours ago
Patrick Nash commented on Ken Beam's blog post Thought you all might enjoy seeing this Video - shot 100% by myself. Highly effective. = SOLD!
"Another informative and entertaining video Kenny. Impressive work doing that video all by yourself without that big dummy holding the camera! "
9 hours ago
Patrick Nash replied to John Nelson's discussion How does your store target its Facebook ads?
"Hi John, An expertly crafted strategy for a dealership's Facebook Ads is essential in order to help sell more cars. "
9 hours ago
Paul Moran posted a blog post

Transforming Angry Customers into Satisfied Ones

An interesting study has been going on for the last 6 month over at Twitter. As it was increasingly seeing users use the platform for brand interactions, the company decided to see just how much of an impact those interactions had. Users were identified that had at some point interacted with a brand’s Twitter account for customer…See More
11 hours ago
Jeannine Fallon posted a blog post

Stock Market Fluctuations and Car Sales

August 2015 car sales could have been stunted by the roller coaster known as the stock market, but that hasn't happened. analysts predict that 1,538,958 new cars and trucks will be sold in the U.S. in August for an estimated Seasonally Adjusted Annual Rate (SAAR) of 17.4 million. The projected sales will be a 2.1 percent increase from July 2015, but a 2.8 percent decrease from August 2014. That year over year decrease is easily…See More
Michael Meyers posted a blog post

Timing is Everything: How the Auto Industry Uses Life Events to Target Hot Prospects

Timing is Everything: How the Auto Industry Uses Life Events to Target Hot ProspectsIn automotive marketing, timing is everything. Purchasing a new car, making large repairs, or even changing auto insurance are all major decisions that consumers often don’t take lightly. Therefore, it’s imperative for auto marketers to use actionable insights into the consumer’s…See More
Garry House posted a discussion

One Size Does Not Fit All

In an article that I wrote several years ago (which you may wish to review at, I stated that “There are today, and there probably always will be, as many different compensation plans as there are dealerships. That is the nature of our business… be have a unique dealership culture….reflected in the way we treat our customers and our employees. And management and sales "pay plans” are…See More
Ian Nethercott updated their profile
David Metter posted a blog post

May the Phone Be With You - Why Mobile Marketing Is Taking Over

Have you ever walked down the street and all of a sudden had your phone alert you that you’re near a Starbucks or Walgreens, automatically displaying your loyalty card in Apple Passbook or Google Wallet? Or perhaps you have received push notifications from Waze and other apps that deliver real-time notifications based on your…See More
Linda Wilson posted a blog post

Tips For Rv Sellers Planning To Go The Dealership Route

Should I directly approach an auction house to sell my recreational vehicle (RV), or should I sell my RV online, or should I just let it stay with me forever? Do you often ask yourself these questions when you see your rig grow old in the backyard? It doesn’t matter how dearly you love your mini home-on-wheels. Selling a dated rig is the wisest thing to do, whether you want to invest the proceeds in a new one or save the cash. How? Well, you can certainly sell it on your own, or better, you can…See More
Mark Konrad Eck liked Joseph Little's blog post Discover Your Market: Your Employees
Mark Konrad Eck liked Ralph Paglia's blog post Are You a PowerDealer? Numbers Reveal The Truth
Joseph Little posted blog posts
Kylie Anderson commented on Ralph Paglia's page Nissan Dealers
"Boulder Nissan 2285 28th St, Boulder, CO 80301 (303) 443-8110 Visit our dealership in Boulder, CO for a great selection on new and used Nissan vehicles, parts and services at competitive prices."
Kylie Anderson commented on Ralph Paglia's page Chevy Dealers
"Priority Chevrolet 1495 S Military Hwy, Chesapeake, VA 23320 (757) 264-7298 Priority Chevrolet: Your #1 Car Dealership in Chesapeake and the Surrounding Virginia Beach Area"

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ADM Blog Posts

Discover Your Market: Your Employees

Posted by Joseph Little on August 24, 2015 at 3:31pm 0 Comments

4 Reasons Marketing to Your Employees Matters

Employees are the lifeblood of your dealership and have the most impact on your customer loyalty. If that sentence made you cringe, you probably aren’t doing all you can to ensure your employees are actively engaged and have the tools and guidance necessary to fully do their jobs. Marketing to customers may be the key to bringing in business, but who is responsible for truly conveying the message of your business to consumers? Who gives customers the first impression at your dealership, has meaningful conversations with consumers on the lot, and spends time in the service center showing customers how to check their oil? Who informs customers about their financing options, fosters relationships, and creates customer loyalty? Your very own employees.

Correctly marketing…


Is SEO worth my time and money?

Posted by Steve Tamulewicz on August 24, 2015 at 8:30am 0 Comments

It’s a confusing topic with the tangibility of a voodoo spell.  


What does it take to really make it worth the effort?

We use search engines to find what we want on the Internet, so the common perception is that our product or service needs to be found on Google or we can’t sell anything.

Well, maybe or maybe not. There are a few things to consider before jumping into the deep and mysterious waters of the SEO world, but we need to understand the ROI (return on investment), the timeframes involved and compare those to other marketing options. 

  • How many visitors can I expect to my website for every keyword that I get to the top…

73% of U.S. Americans Have a Social Network Profile

Posted by Joseph Little on August 24, 2015 at 7:43am 1 Comment

#73 – 99 Things About Social Media with Joey Little

In little less than a decade, social media has exploded from being a part-time diversion for students to a staple in everyday consumer life.  Today, 73% of the U.S. population has a social media profile—a 6% increase from last year.   This is a significant statistic that represents the sway social media has within the U.S. marketplace.

As your dealership processes the dramatic impact social media has on the consumers and the way they now shop and research goods and services, it’s important to focus on a game plan that will place you in a position to successfully grow your business.  With a majority of the U.S. population leaning on…


8 Things Dealers Can Do To Increase Their Show Rates

Posted by David Metter on August 24, 2015 at 5:30am 0 Comments

When handling Internet leads, the lack of response by customers, the appointments that don’t show and the unrealistic expectations often frustrate internet managers and dealers. Show and closing rates in the low to mid-teens is not uncommon, compared to the total number of leads received.


I thought I would share some best practices from my observations working both in and with dealerships, that can be used to increase the number of customers contacted that actually visit the dealership.

  1. Respond promptly – One of the most common setups in Internet departments is to have Internet sales managers (ISM) also serve in sales positions. A typical pay plan will see an ISM compensated by sales commissions, so that is where there focus will be. Therefore, when a customer comes…

Is Your Email Marketing Strategy Putting You Above The Rest?

Posted by Paul Potratz on August 22, 2015 at 1:30pm 2 Comments

Email Marketing is an important strategy, which when performed properly and effectively, it will set you above the rest of the competition. Our team has outlined their Best Practices, which formulate and structure our Email Marketing.




This is the most important rule when sending emails for any occasion. Like any other marketing avenue, targeting is the key to increasing efficiency and reducing waste. Start by segmenting your lists. If you send sales and service email blasts, at the very least, you need two separate lists. Optimistically, you should have a list for both new and used sales prospects. Then you can decide if you would like to narrow that list down even further. For service leads, you should have a list of…


Don’t pull the plug on Google Plus just yet

Posted by Jeff Glackin on August 21, 2015 at 6:00pm 2 Comments

Many people, mostly marketers, have been trying to declare Google Plus dead since the day it started on June 28th, 2011. I think it has mostly come from a lack of understanding. Google Plus is not Facebook. To treat it that way is why so many have failed to see any value from it. Each platform requires an understanding of their unique audience and a plan around reaching that audience. Remember connecting Facebook and Twitter auto feeds? Yeah, me too, and it failed miserably. It wasn’t the platforms, it was the lack of effort and the lack of understanding of each platforms unique audience.

I have been selling Google plus as an addition to our social media offering for several years now. Why? I have seen its unique value. Has it been at the same level of Facebook? In most cases it doesn’t…


We need to have a serious discussion about your showrooms.

Posted by Paul Potratz on August 21, 2015 at 1:58pm 0 Comments

All of your advertising won't help you if your showroom and digital showroom aren't managed correctly. Too many dealers are ignoring two of their biggest points of sale. On this episode of Hard Facts, learn where you maybe making your mistakes and what to do about them. 

Self-Driving Cars, Wave of the Future?

Posted by Paul Potratz on August 21, 2015 at 1:33pm 0 Comments


          Google has said they are testing their self-driving car prototype this summer on the streets of California. Are we, as humans, ready to give up control of driving ourselves?

            If you were to visit Google’s page endorsing their self-driving prototype you will be greeted with some staggering statistics. The likes of which include “94% of accidents in the U.S. involve human error.” Their claim is that if building a car loaded with sensors, lasers, and cameras to detect movement in all direction it will greatly reduce the possibility of an accident. The prototype also has a rounded shape, which, will help…


Why Your Business Should Focus on Long Tail Keywords

Posted by Mark Frost on August 21, 2015 at 12:00pm 0 Comments

When business owners think of SEO, they most likely think of ranking #1 for the most obvious search terms in their area. And while those are arguably the most high-value single targets for your SEO efforts, these terms, such as "[SERVICE] in [CITY]," are also the most competitive.

Because of this, businesses should explore options for long tail keywords when doing keyword research for SEO campaigns.

Long tail keywords, on top of being easier targets, have a lot of unique advantages over their short tail brethren that can open up a lot of doors for businesses looking to increase conversions.

So the…


St Louis BizTalk St Louis SEO

Posted by Jonathan Floyd on August 21, 2015 at 9:36am 0 Comments

(314) 627-5988 SEO St Louis. One of the best local SEO companies that helps small businesses with improved SEO services that gets more customers and sales with reputation videos that go viral.

Video Caption

St Louis BizTalk

Let me ask you this important question...

What if you could have a near endless stream of exclusive red hot buyer leads, who are ready to pay you and will be...

Happy to refer you to their…


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Automotive Marketing and Car Dealer News from AutoBlog

Recharge Wrap-up: Shell Eco-Marathon 2016, Apple poaches Tesla Autopilot expert

Filed under: , , , , , , , ,

Apple adds Tesla engineer to its autonomous driving tech team. Salvador Duran joins Trulli Formula E. Shell Eco-Marathon 2016, registrations begin. Fuels America ad targets President Obama on RFS.

Continue reading Recharge Wrap-up: Shell Eco-Marathon 2016, Apple poaches Tesla Autopilot expert

Recharge Wrap-up: Shell Eco-Marathon 2016, Apple poaches Tesla Autopilot expert originally appeared on Autoblog on Mon, 24 Aug 2015 18:28:00 EST. Please see our terms for use of feeds.

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Google Blog Articles, News and More

Through the Google lens: Search Trends August 21-27

The terrible images from the WDBJ shooting in Virginia dominated Google searches over the last few days. Here's a look back at the week in search.

WDBJ tragedy
A small TV station in Roanoke, Va., is reeling after two of its journalists were shot and killed live on air Wednesday morning. Police identified the gunman as a former reporter for the station, and if his horrible crime was designed for maximum shock and attention, it worked. Searches for Bryce Williams—the on-air name former employee Vester Flanagan went by—ran into the tens of millions as people looked for information and video of what had happened.

Searches in the path of the storm
Thursday marked 10 years since Hurricane Katrina devastated New Orleans, but searchers in the U.S. over the last 48 hours have been looking ahead to another storm. Today, news outlets are reporting that Tropical Storm Erika has already been responsible for deaths in the Caribbean island of Dominica. As Florida’s governor declared a state of emergency ahead of Erika’s predicted U.S. landfall Monday, the city of Hialeah in South Florida is the top of the list of cities searching for information on the storm. But whether the storm searches are coming from the U.S. or the Caribbean, “Erika path” and related terms are up more than 1000 percent this week.
Reading the search tea leaves on Swift, Minaj and Styles
Get out the popcorn. MTV’s annual Video Music Awards is coming up this Sunday, and all eyes will be on Taylor Swift and Nicki Minaj following their much-buzzed about Twitter spat over nominations for Music Video of the Year. We turned to search to see if trends could show us whether people are leaning Team Swift or Team Minaj headed into the weekend. Tay-Tay’s music video “Blank Space” is in the lead in the Best Female Video category, followed by Minaj’s “Anaconda.” Though “Anaconda” was not nominated for Music Video of the Year—a category that Swift also leads for “Bad Blood,” according to Google searches—Minaj is top of the search pile in the Best Hip Hop Video category.

In other music news, a report that One Direction will be parting ways up brought a 200,000 search spike earlier in the week. “Are One Direction splitting up?” (perhaps we should make that “ARE ONE DIRECTION SPLITTING UP??!?! :(:(:(”) was the top search question, before the band clarified they are actually just taking a break. As former band member Zayn Malik has already decided to go solo, we read the search tea leaves to see what kind of popularity the current members have should the band, well, disband. Most likely to launch a successful solo career based on search buzz? Harry Styles is the resounding winner, taking a whopping 60 percent of the 1D searches. Our advice for Liam Payne: at 1 percent, don’t give up your day job.

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Automotive Marketing News

Musk takes page from PayPal with Tesla Model S referral offer

Elon Musk reached back to his days at PayPal for Tesla's first-ever incentive offer. Anyone who orders a new Model S sedan before Oct.

Tesla Model S breaks Consumer Reports' test scale

Tesla's high-performance Model S P85D scored a 103 on Consumer Reports' ratings scale meant to top out at 100, forcing the magazine to recalibrate its ratings.

Hyundai concept will showcase brand's performance credentials

Hyundai is trying to burnish its performance credentials and will unveil an 'ultimate concept car' at next month's Frankfurt auto show that expands on the company's sporty N subbrand and showcases racing design.

New car technologies often unused by drivers, J.D. Power finds

A new study from J.D. Power suggests that automakers are investing billions into technologies that a considerable number of drivers aren't using. J.D.

Land Rover pumps up for Rugby World Cup

In 'We Deal in Real,' Land Rover captures the intensity of the aggressive sport with a supercut of tackles, runs and feats of strength.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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