Automotive Digital Marketing Professional Community (ADM)
Car Dealers, Internet Sales Managers and Interactive Marketing Professionals
ADM Professional Community Photos
Automotive Digital Marketing Videos
ADM Listed Events
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Joining The Conversation: A Social Media Seminar For Auto Dealers
March 9, 2010 at 9am to March 10, 2010 at 4pm – DoubleTree Hotel
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Maximize Your Media Mix
March 12, 2010 from 12pm to 1pm – Webinar
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8th Digital Dealer Conference in Orlando, FL
April 20, 2010 at 11am to April 22, 2010 at 7pm – Rosen Shingle Creek Resort; Orlando, FL
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ADM Professional Community Member Reception
April 20, 2010 from 8pm to 11pm – Rosen Shingle Creek Hotel
ADM Provides Automotive Marketing Suppliers a venue to present their solutions to auto industry leaders
Groups
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Automotive Video Marketi…
239 members
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Blogosphere
204 members
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Link Building, Exchange…
203 members
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Social Marketing Reputat…
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DrivingSales.com Members…
167 members
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Lead Management
141 members
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RedNumbat Dealers
136 members
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Reputation Management Us…
133 members
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Kain Automotive Internet…
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AAISP Members
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Web Management
115 members
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DealerRefresh Participan…
114 members
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Public Relations Best Pr…
108 members
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Lead Generation
106 members
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Cash For Clunkers Auto S…
93 members
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Dealer Consultants
92 members
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Twitter Members
90 members
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Facebook Users
83 members
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Automotive Digital Marke…
81 members
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CarFolks.com Dealers
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Twitter for Dealers and Internet Sales Manager Social Networks
After hearing about people having problems getting to the ADM Professional Community website (too many letters in the domain), I went to the queen of domain name management, Haley Paglia...
Haley pointed out the obvious, that www.AutomotiveDigitalMarketing.com (#1 Root Domain) is too many letters to type in... So, we asked Haley to register several domain names for various sections of the ADM Professional Community. Please feel free to use any of the following URL's when you give people directions to get here. I have listed the URL's that Haley has registered for ADM in order of characters in the domain name, with the shortest at the top, and when not obvious, a description of where they point to in ADM listed to the right:www.ADM.fm (ADM Showroom)
www.ADMPC.com (ADM Showroom)
www.Automotive.bz (Showroom)
www.ISMBlogs.com (ADM Blogs)
www.ADMblogs.com
www.ADMvideos.com
www.ADMphotos.co
www.ADMforums.com
www.ADMmembers.com
www.AutomotiveDigital.net (Showroom)
www.ADMcommunity.com (Showroom)
www.ADMcommunity.org (Showroom)
www.InternetSalesBlog.com (Blogs)
www.AutomotiveDigital.info (Showroom)
www.ADMprofessional.com (Showroom)
www.Automotive-Digital.com (Showroom)
www.AutomotiveMarketing.info (Showroom)
www.AutomotiveMarketing.bz (Showroom)
www.AutoDigitalMarketing.com
(#2 Root Domain - Showroom)
www.AutomotiveDigitalBlog.com
www.AutomotiveDigitalMarketing.com
(#1 Root Domain - Showroom)
www.Automotive-Digital-Marketing.com
(#3 Root Domain - Showroom)
Automotive News Video Feed with Digital Marketing and Advertising Video Clips of interest to Internet Sales Managers
Prius Drama in Calif. (3/9/10)
Automotive News TV for March 9, 2010 Digital Dealer Magazine's Automotive News and Best Practice Articles
Web site identity theft
While we have been inundated with all of the stats and hyperbole about our individual identities at risk, not many of us who have websites think that our Web site will be compromised. Think again!Happy Holidays!
All of us with the Dealer Communications Team wishes you, your family and your colleagues a wonderful and safe Holiday! We will resume the newsletters on Monday, December, 28.
Jose Alonso has a keen eye for what's hype and what really works. As a result, his dealership has increased its lead to conversion ratio by 40%.ADP Digital Marketing offers Automotive Digital Marketing Implementation Consulting and 2 Day Digital Advertising DIY Campaign Program for Dealerships and Dealer Groups
Photo Cars Blog Feed
How Did The ADM Professional Community Concept Originate?
----------- Ralph Paglia
The ADM Professional Community has a mission objective to provide an open source of files and resources useful in crafting a car dealer's digital marketing strategy and then executing the daily operational tactics. These tools include email templates, phone scripts, performance reporting and tracking spreadsheets, Search Engine Marketing (SEM) practices, including both paid and organic placements, along with guidance on what features and functionality make various types of automotive websites more effective. ADM seeks documented job descriptions, pay plans, bonus and incentive descriptions that members can repurpose towards managing human resources.
WHY BOTHER? Because, if we each as individuals share the tools and insights gained from our own experiences, we will raise the level of professional capability amongst all Internet Sales Managers and Specialists in the auto industry... We will have accomplished something that transcends personal gain, and worthy of true respect. Helping all of us who participate in the ADM Professional Community "experiment" be more successful, better paid and earn a greater degree of professional respect from our peers and leaders...
Latest ADM Activity
Ford Social Media Czar Interview - 8th Digital Dealer Conference Related Tweets
Get Your ADM-DealerRefresh-Kain Automotive Information Exchange Browser Toolbar! Simply Click on the Toolbar Image below and Install:
Automotive Digital Marketing Forum
Social media management 4 Replies
I recently had a discussion with a customer on my blog. I would like your opinion as to how I handled it. Be nice but don't be kind. I waqnt opinions.... Notes on the recall of Chevy Cobalt and Po…
Started by Tom Gorham in SOCIAL MARKETING / REPUTATION MANAGEMENT - Social Media, Web 2.0, Consumer Reviews/Ratings, User Generated Content (UGC). Last reply by Tom Gorham 12 hours ago.
Who is having an affair with your customer?
Just some information that we all know but just don't think about as much as we need to. Here it is. Any person that has responded to a media message that you put out and came in to buy, is your cus…
Started by Eric Tigner in TRAFFIC - Automotive Advertising, Digital Ads, Search Marketing, Creative Assets and Techniques used to Drive Traffic 16 hours ago.
Help! Looking for independent sales agents. Any suggestions on how to find quality sales professionals?
Any recommendations on how to locate independent sales reps? Sensible Driver is interested in teaming up with highly motivated independent sales reps who specialize in selling to automobile dealers…
Started by Terry Alling in Uncategorized or Does not Fit into the other Defined Categories 19 hours ago.
Post NADA Action Plans 10 Replies
The 2010 NADA Convention was far more positive and filled with exuberance and optimism than the 2009 Automotive Industry numbers would seem to have indicated. There was the emergence of Social Media…
Started by Ralph Paglia in SALES MANAGEMENT or PROFESSIONAL MILESTONES - Internet Sales, BDC, Sales Team and Organizational Leadership Topics, and the awards, recognitions or special achievements you or your team has earned.. Last reply by Jeremy Bergeron 19 hours ago.
Dealership Websites: Selling the Product or the Dealership 1 Reply
I wrote this as a blog post, but wanted feedback so I figured I would post it in the discussion forum as well... I received a call today from one of S.M.A.'s participating dealerships regarding thei…
Started by Sarah Myers in Uncategorized or Does not Fit into the other Defined Categories. Last reply by Jeremy Bergeron 19 hours ago.
How to Add Your Inventory or Website to your Facebook Fan Page for Free
Hey everyone,I thought my new blog post might be of interest to some of you. Enjoy!b/c: How To Add Inventory or Web Sites to Your Facebook Fan Page
Tagged: internet, automotive, media, social, gan
Started by Arnold Tijerina in SOCIAL MARKETING / REPUTATION MANAGEMENT - Social Media, Web 2.0, Consumer Reviews/Ratings, User Generated Content (UGC) 21 hours ago.
Dealer Group Portal Site 10 Replies
My Dealer went live, about 3 weeks ago, with a portal site that gives customers access to all six of our dealerships. This is something that was in the works before I started with the group. The on…
Started by Kristi Alguire in TRAFFIC - Automotive Advertising, Digital Ads, Search Marketing, Creative Assets and Techniques used to Drive Traffic. Last reply by Matt Watson 1 day ago.
Digital Marketing Tip from Ken Beam - Here`s a different twist for a Craigs List Ad! 2 Replies
Hey there to all of you ADM`ers out in Digital Land! I`ve been getting quite a few emails from around the country inquiring about my videos & I thought I`d share a very simple process that sh…
Tagged: digital ads, ken beam
Started by Ken Beam in TRAFFIC - Automotive Advertising, Digital Ads, Search Marketing, Creative Assets and Techniques used to Drive Traffic. Last reply by Ken Beam 1 day ago.
SEM Strategy for Small Dealers...Would it WORK?
I have a friend who sells a lot of used BMWs. He buys them from BMW offl-lease auctions and charges a fee for the transaction. Customers save money and get the exact car they want. He offers great…
Tagged: dealership, bmw, adwords
Started by Ace Cars in SEARCH ENGINE MARKETING (SEM) - Includes SEO and Search Advertising (PPC) Strategies, Tactics and Best Practices 1 day ago.
Question for Dealers and Managers; Would You be Interested in an Automated Email Response System for Request For Quote Leads? 38 Replies
Ok, here it goes, this is where I try to get some value out of ADM for my employer... Lately I have been on the soap box within ADP trying to get development resources to build an automated software…
Tagged: Lead response process, Request For Quote, Response System, Automated Email
Started by Ralph Paglia in PROCESS - CRM and lead Management Processes, Emails, Phone Scripts, BDC, Tools and Suppliers. Last reply by Catherine Edwards 1 day ago.
Blog Posts
CSI (not a CBS TV Show)
CSI, the hit CBS TV show is not what you are going to find with this blog post. However, it must be a great series considering there is a CSI for almost every ma… Continue
Posted by Brian Hasenbauer on March 9, 2010 at 3:17pm
Social Media; Twitter Marketing Chats to Check Out
Check Out Twitter Marketing Chats
Posted by Ralph Paglia on March 9, 2010 at 4:30am
A Dealership's Website: Selling the Product or Your Dealership
I am writing this blog post and contemplated putting it in the discussion forum because I am eager to hear feedback and what other members think regarding this issue.
I received a call today from one of S.M.A.'s participating dealerships regarding their website. The owner had upgraded from basic html to a flash website and was eager to get my opinion and show off his investment in updating his site. S.M.A. Alliance generates websit
… ContinuePosted by Sarah Myers on March 8, 2010 at 4:00pm — 22 Comments
ADM Professional Community Member Reception at 8th Digital Dealer Conference
Posted by Ralph Paglia on March 6, 2010 at 5:30am
Are You Driving People Away From Your Website?
… Continue Posted by Todd Smith on March 3, 2010 at 8:01am — 47 Comments
Validation and Fruition
Posted by Joe Webb on March 3, 2010 at 1:30pm — 12 Comments
FEBRUARY CAR SALES; Ford Tops GM For FIRST TIME SINCE 1998, steers U.S. industry to 13% gain
Posted by Ralph Paglia on March 3, 2010 at 5:30am
Good Vendors ARE Good Partners
I am good…but don’t take my word for it, look at my work ethic and the results I’ve shown over my years in the car industry. So when I recently took on a new position at Menlove Toyota Scion I wasn’t worried for I have been down this road before and turned around
… ContinuePosted by Bryan Armstrong on March 1, 2010 at 5:00pm — 44 Comments
Wrestling with social media at NADA
Posted by charles bayer on February 28, 2010 at 7:00pm — 1 Comment
The Extinction of the Old School Car Dealer
It’s not a theory, it’s not even the future, it’s happening now and time is getting short. Auto dealerships are notoriously late adopters of any new technology but in our current state of rapid technological advancement more and more dealerships ar
Posted by David Johnson on February 28, 2010 at 2:14pm — 8 Comments
DealerAdvantage Automotive Marketing, Advertising and Internet Sales Management Best Practices produced by Auto Dealer Internet Marketing Experts at Cars.com
Bobbled Phone Calls Hurt Dealership Business
By Steve Finlay, Ward's Dealer Business Ironically, the telephone is crucial to dealership online sales efforts. That’s because the goal at most dealerships is to get customers off line and on the telephone at some point in the process.J. D. Power Online Automotive Review Articles on Current Internet Sales and Management Issues, Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives
A Deeper Look at Toyota's Online Reputation
Editor’s note: Last week we published an analysis of online conversations regarding Toyota recall situation using freely available tools. This allowed us to measure the volume of conversation, but not what people were actually saying. The following analysis from the Web Intelligence Division of J.D. Power takes a deeper look into the line chatter regarding Toyota from August 2009 to the end of January 2010.Overview
In the wake of multiple recalls, hundreds of news reports and an impending investigation by the NHTSA – the Toyota brand is in the midst of a crisis. In order to better understand how consumer attitudes and behaviors have developed and changed over the past several months, the Web Intelligence Division of J.D. Power has analyzed over 22,000 blog and message board posts from July 1, 2009 through January 31, 2010. The following results reflect the quantitative and qualitative results of that conversation analysis – a conversation that is just now gaining momentum online.
Conversation Volume: Consumer Interest Sputters before Taking off Late January
The following chart shows the comparative conversation volume between boards and blogs in the critical months starting just before the recall. Prior to the week of 8/16/09, Toyota recall conversation volume held steady at under 200 posts per week, typically regarding old recall topics and lingering consumer issues. The conversation picked up just before and after each major Toyota announcement and then typically fell back to near normal levels within a week or so of the announcement. The pedal recall and subsequent news of sales suspensions, more models being added to the recall and NHTSA investigations pushed conversation to peak the final week of January.
Toyota Brand Sentiment is More Negative by Late January
The chart below compares consumer sentiment toward the Toyota brand for the overall time period against the last week of January. Neutral conversation consists of participants sharing recall news, events and information which is reduced in the last week of analysis as more negative conversation around the Toyota brand emerges.
- “This just can't be real. I have to say, that at this point, I feel sorry for Toyota. Granted, they deserved a good deal of what they are getting right now after their stubbornness and poor handling of the whole recall thing.”
Discussion Regarding Toyota’s Reputation Jumps in Volume while Consumer Intent Isn’t Yet a Major Topic
At this stage, the majority of consumers participating in the conversation are not yet discussing their intentions regarding their current Toyota or future purchases; they are more focused on sorting out the details and assessing Toyota’s reputation in general. Current owners are somewhat fearful of the possibility of having a bad situation occur while they are driving, but very few seem to have a more negative view of Toyota at this stage. The majority are simply trying to weigh the facts and determine what, if any, action to take.
- “I would refuse a toyota rental for the next year or so, along with any Pontiac Vibe. Toyota tried to cover up the problem blaming floor mats. They ruined their credibility.”
- “I've been driving Toyotas for 25 years and I will probably keep buying a Toyota. The unfortunate thing is that the media blows thing up and Toyota sales will be hurt. Honda, GM and Ford must be eating this up!”
- “I've been saying this for 4 years....Toyota has sucked ever since the new millennium. I've told people...they refused to believe me.”
More Bad News for Toyota Spurs Toyota-Bashing and Questions of What Will Come
After Toyota suspends the sale of all models in the recall, Consumer Reports withholds their rating for Toyota, and big names like Steve Wozniak publicly shares his Prius problems, participants are quick to jump on the anti-Toyota bandwagon as they realize the situation is going to have industry-wide ramifications. More conversations around consumer intent start to emerge along with inflammatory remarks against Toyota.
- “I agree with the previous post, these recalls are a by-product of Toyota's recent corporate goal to grow very fast to #1 volume car manufacturer. Hopefully the recession and these recalls have forced the Toyota corporate planners to change their priorities. Because if Toyota starts consistantly building crappy cars, after 35 years of Toyota ownership, I'll be the first one to drop 'em and buy a Hyundai.”
- “Dear Toyota, you're f***d. Best regards, Your friends at Jalopnik…PS. thanks for the lesson in how NOT to handle a defective product and subsequent recall properly.”
Appendix
Edmunds AutoObserver Articles
Honda Odyssey Owners Report Transmission Troubles, Inconsistent Response from Maker
Toyota vehicles are dominating headlines lately with recalls and rebuttals, but just as 
annoying to Honda Odyssey owners are the transmission problems they are experiencing -- problems some owners believe Honda is unwilling to acknowledge or address.
Since October 2006, members of Edmunds' CarSpace Forums have contributed more than 1,400 individual posts to a thread called Honda Odyssey Transmission Problems that details not only their Odyssey transmission issues but also the action - or inaction - they've seen from Honda dealers and parent company, American Honda, in response.
eMarketer Digital Marketing Research and Analysis
Spurring Social Users to Search
In-person word-of-mouth still tops onlineGen Y Goes for Online Banking
Four in five bank on the WebWelcome to
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Notes
How To Get Your ADM Blog Post Featured
Created by Ralph Paglia Jan 16, 2009 at 11:24am. Last updated by Ralph Paglia Dec. 7, 2009.
How to get YOUR Video Featured on ADM
Created by Ralph Paglia May 2, 2009 at 3:32pm. Last updated by Ralph Paglia Dec. 7, 2009.
How To Get Your ADM Profile Featured
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Autobytel Articles, Reviews, Pricing and More
2010 Chevrolet Camaro V6 Review
Introduction
Growing up in Metro-Detroit, there were few cars that caused more of a ruckus in the high-school parking lot than the muscle cars from our home town. The Chevrolet Camaro, in particular, was the stuff dreams were made of. By...Latest Activity at Social Media Marketing Network: www.AutomotiveSocial.com
Brian Hasenbauer added a blog post
Brian Hasenbauer added a blog postEric J. Olsen is now a member of Automotive Social Media Marketing
Eric J. Olsen is now a member of Automotive Social Media MarketingA blog post by Brian Hasenbauer was featured
A blog post by Brian Hasenbauer was featuredBrian Hasenbauer added a blog post
Brian Hasenbauer added a blog postHeadlight Blog Automotive Insights from Razorfish
Six technologies that will facilitate change within the automotive retail industry
Automotive consumers have been asking for change for a long time. Changes that improve how they shop, how they buy and, most importantly, their overall experience and satisfaction. Instead of selling through their customer base year after year, smart dealerships have been listening to their guests. In doing so, car dealers ...Could the Toyota recall crisis be helping the brand?
There’s no question that Toyota is in deep trouble with its current recall crisis. But could these issues actually be helping its brand? Shockingly, an analysis of Toyota shows that its Social Influence Marketing (SIM) Score saw an uptick in January. Who’d have thought that a crisis of such significant ...Are you paying more attention to paid search in 2010?
A recent research report from Borrell Associates projects that the total U.S. ad spend for new cars will rise to $19.2 billion this year from the low of $18.4 billion in 2009. Of that total spend, franchised car dealers account for the majority of all auto ad dollars spent online. ...Automotive Internet Sales Manager Resources
1. Social Media Optimization
2. Used Car Blog
3. ADP Social Media Marketing Network
Send your blog title link text and associated URL to Ralph Paglia via ADM for Blogroll listing consideration.
Click above image to complete the online form to request a Search Engine Ranking Analysis of your website. This service normally costs over $200, but fee is waived for ADM members!
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Check out Philip Zellinger's Ad Agency Online by clicking the logo above. Mr. Zellinger has been a major contributor of content to ADM and has become well known for his dealer advertising expertise and effectiveness.
AI Dealer Brian Hoecht's cutting edge technology converts site visitors into online car buying customers using an innovative shopping cart approach.
Ford National eBusiness Weekly
FLMdigital.com is an online enrollment form for Ford and Lincoln Mercury dealers to receive Ford sponsored search engine analysis of their website. This is a no cost resource from your partners at Ford's Digital Marketing Team in Dearborn.
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