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Shopping for Used Cars? Here's What You Need to Know
If you're interested in saving money on the purchase of a vehicle, used cars are the way to go. Part of this has to do with their lower cost when compared to new cars, but the other reason behind buying used is that a new vehicle's value …See More
Supercharging Vehicle Sales During the Recovery Phase
As auto sales start to rebound across the country, auto retailers may be tempted to slowly ramp up their marketing investment until customers return in larger numbers. Our research into the state of recovery in the auto industry during the COVID-19…See More
Ralph Paglia's blog post was featuredWalmart Is an Ecommerce Winner During Pandemic
Walmart's US ecommerce sales are expected to rise 44.2% to $41.01 billion this year, a significant…See More
3 Things About COVID Consumers in 60 Days
Two months ago, the world as we know it changed. COVID-19 became up close and personal in the first week of March. Virtual…See More
Ralph Paglia posted a blog postWalmart Is an Ecommerce Winner During Pandemic
Walmart's US ecommerce sales are expected to rise 44.2% to $41.01 billion this year, a significant…See More
3 Things About COVID Consumers in 60 Days
Two months ago, the world as we know it changed. COVID-19 became up close and personal in the first week of March. Virtual…See More
Flick Fusion Adds 18 New VARs and 1,000+ Dealership Customers During COVID-19
Auto dealers turn to video to stay in touch with customers & stay competitive in downturn Urbandale, IA—May 27, 2020— When social distancing guidelines went into effect, demand for video marketing and video communications solutions skyrocketed.…See More
8 Awesome Tips to Create an Effective Marketing Campaign With a Minimal Budget
It is the goal of any marketer to create a successful marketing campaign. However, sometimes budget restrictions increase…See More
Baking the Cake of Virtual Retailing: How to Interact as We Transact
It’s no April Fools’ joke that Apple became a company on April 1, 1976. In 1984 telephone companies as we knew them began to…See More
Will Digital Retailing Stick? Why You Should Adopt an Integrated Sales Process
As states continue to loosen stay-at-home restrictions, will people continue to…See More
PureCars Data: Early Stay-at-Home States Showing Positive Signs for Auto Dealers
Here is the latest COVID-19 report for auto dealers, filled with data and insights…See More
Ralph Paglia posted a blog postMoving Forward with SEO: Preparing for New Marketing Normals
Car Dealers have tremendous potential right now to entertain, assist, educate, and…See More
Car Dealers: Can DealerPolicy REALLY increase your F/I profits?
We put them to the test in this edition of Kaizen Automotive Dealer Vendor Product & Service Reviews! Hello, it’s Christian Younggren & welcome to another un...
Baking the Cake of Virtual Retailing: How to Interact as We Transact
It’s no April Fools’ joke that Apple became a company on April 1, 1976. In 1984 telephone companies as we knew them began to…See More
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Walmart Is an Ecommerce Winner During Pandemic
Posted by Ralph Paglia on May 28, 2020 at 10:30am 0 Comments 1 Like
Walmart's US ecommerce sales are expected to rise 44.2% to $41.01 billion this year, a significant bump from 2019’s stellar 36.8% growth—and an increase from our January 2020 estimate of 27.0%.…
3 Things About COVID Consumers in 60 Days
Posted by Jim Flint on May 28, 2020 at 7:13am 0 Comments 0 Likes
Two months ago, the world as we know it changed. COVID-19 became up close and personal in the first week of March. Virtual Retailing, Digital Retailing, Distance Retailing -- call it what you will -- arrived.
Social norms evolve. Consumers adjust. My three big takeaways as we glance back before moving…
Continue 5 Tips on How to Make Your Car Look More Expensive
Posted by Amelia Grant on May 28, 2020 at 1:36am 0 Comments 0 Likes
When you make a decision to sell your old car, you will have to take a critical look at it. You should understand that it can have defects that you don’t pay attention to during daily use. However, they can spoil the buyer’s impression and lover the car’s price.…
Continue8 Awesome Tips to Create an Effective Marketing Campaign With a Minimal Budget
Posted by Amelia Grant on May 27, 2020 at 1:00am 0 Comments 0 Likes
It is the goal of any marketer to create a successful marketing campaign. However, sometimes budget restrictions increase the complexity of your efforts. Having budget restrictions the marketer can make some mistakes that will spoil a marketing campaign. …
Continue Moving Forward with SEO: Preparing for New Marketing Normals
Posted by Ralph Paglia on May 23, 2020 at 7:30pm 0 Comments 1 Like
Car Dealers have tremendous potential right now to entertain, assist, educate, and inform automotive consumers. Here are six ways to leverage SEO in preparing for the new normal...…
Baking the Cake of Virtual Retailing: How to Interact as We Transact
Posted by Jim Flint on May 22, 2020 at 6:55am 0 Comments 0 Likes
It’s no April Fools’ joke that Apple became a company on April 1, 1976. In 1984 telephone companies as we knew them began to break-up. A subsequent window opened to advance how we communicate. As such, Apple evolved from an early start in computers and connected the dots to personal…
Continue How to Measure a Dealership's Content Marketing Success
Posted by Ralph Paglia on May 22, 2020 at 1:30am 0 Comments 1 Like
How to Measure Content Marketing Success for Your Dealership Using Google Data Studio
Looking for a way to measure whether your content marketing is successful? Here’s how you can use Google Data Studio to calculate the ROI.…
ContinueWill Digital Retailing Stick? Why You Should Adopt an Integrated Sales Process
Posted by Bill Wittenmyer on May 20, 2020 at 7:30am 0 Comments 2 Likes
As states continue to loosen stay-at-home restrictions, will people continue to shop online for vehicles?
What I’m hearing from dealers is that…
ContinuePureCars Data: Early Stay-at-Home States Showing Positive Signs for Auto Dealers
Posted by John Sternal on April 28, 2020 at 6:00am 0 Comments 1 Like
Here is the latest COVID-19 report for auto dealers, filled with data and insights from PureCars that shows that continued impact the pandemic is having on the industry, tips to help dealers make the right decisions for their business, and trends that show where dealers in some of the earliest and hardest-affected…
Boost Acquisition Partners with Recall Masters, Adds Critical Recall Data to its Offering
Posted by Dan Beres on May 19, 2020 at 7:00am 0 Comments 1 Like
Partnership drives much-needed dealership service revenue by facilitating recall repairs at no cost to private-party vehicle sellers
Laguna Hills, CA, May 19, 2020 — Recall Masters,…
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"Control what you can control"
Started by Christian Younggren in PROCESS MANAGEMENT- CRM, BDC and lead Management Processes, Emails, Phone Scripts, Facility Design, Tools and Suppliers Mar 18. 0 Replies 0 Likes
"Control what you can control" Have your staff take time to reach out by phone to every client in their data base....Why? 1. Your connection rate will never be higher. Your clients might actually have time to talk with you since they are likely on lock down and maybe a bit bored. Ask how they are feeling and how can you help make life easier for them? 2. Your clients will remember how you treated them during these crazy times for years to come because in a crisis people reveal their true…Continue
BDC or Virtual BDC
Started by Peter Stratton in PROCESS MANAGEMENT- CRM, BDC and lead Management Processes, Emails, Phone Scripts, Facility Design, Tools and Suppliers Feb 26. 0 Replies 1 Like
As an experienced BDC director for the last 15 years and in the car business for 30 I wanted to reach out to those who know. The audience here. Recently my GM asked if he thought we should go to a Virtual BDC and that my job would not be in jeopardy, however my staff of ten would be. The company got in the GM's ear saying that their staff will answer leads within 30 seconds and close at 20%. My team answers the lead within a minute and we close at 14%. So my questions is, "Who has had…Continue
Which e-commerce platform should I join?
Started by Camden Jones in Uncategorized or Does Not Fit Into Any Pre-Defined Category. Last reply by shawn jasper Feb 3. 5 Replies 0 Likes
Hi. I'm a newbie in e-commerce. I want to try to open an online store, but I don't know what to begin. I search and find out some platforms. Big ones are Shopify, WooCommerce, and BigCommerce. Which should I choose to start? Is there anyone selling on these platforms? Please help!Continue
Why car dealerships are good for society?
Started by Christian Younggren in Uncategorized or Does Not Fit Into Any Pre-Defined Category Jan 11. 0 Replies 0 Likes
I am doing a project on positive dealership stories so I typed, "why car dealerships are good for society" into the Youtube search, the only positive message I could find was footage from an award banquet!! It's the same story on Google search. Sad because dealers add millions of dollars in property taxes and jobs for our society. I understand there are very "bad" dealer operators, but mind you, didn't ask Youtube or Google for dealer scams or fraud stories.That being said, I would love to hear…Continue
How about a Thank You Video via Texting? Very effective.
Started by Ken Beam in VIDEO - Multimedia and Video Marketing Related Discussions, including Video SEO, YouTube, Video Email, etc. Nov 17, 2019. 0 Replies 0 Likes
So imagine you stopped by a dealership last night & the next morning you received this nice, short Thank You Video via Text on your phone. I do believe this will indeed add a little "Wow" factor to the equation....... don`t you? Ken-*by the way....they came back & bought the truck after I sent this.#highlyeffectivemarketing #GuerrillaMarketing101 #KenBeam Continue
Electric Vehicle is the Future
Started by Dwayne Jhonson in AUTO INDUSTRY NEWS - Discussions about Auto Industry, including dealerships, car companies and government, but not about suppliers (see cetegory) Aug 29, 2019. 0 Replies 1 Like
What is Electric Vehicle?An electric vehicle, which is also known as an EV, is a vehicle that uses more than one electric motors or traction motors for propulsion. An electric vehicle can be powered through a collector system by electricity from off-vehicle sources or can be self-contained as well. Electrical vehicles are self-contained through electric generators (to convert fuel to electricity), solar panels or a battery. Types of electric vehicles include passenger cars (PC) as well as…Continue
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Tesla aims to restart Fremont plant today, report says, but there's a wrinkle
Filed under: Earnings/Financials,Government/Legal,Green,Marketing/Advertising,Tesla,Electric
The move comes a day after California allowed manufacturers in the state to reopen operations, shut due to coronavirus-led lockdowns, which drew an enthusiastic "Yeah!!" on Twitter from Tesla Chief Executive Officer Elon Musk. Musk said Tesla aims to restart its Fremont factory on Friday afternoon, according to the Bloomberg report https://www.bloomberg.com/news/articles/2020-05-08/tesla-aims-to-restart-fremont-plant-as-soon-as-friday-musk-says?sref=y3YMCJ4e.Continue reading Tesla aims to restart Fremont plant today, report says, but there's a wrinkle
Tesla aims to restart Fremont plant today, report says, but there's a wrinkle originally appeared on Autoblog on Fri, 8 May 2020 08:19:00 EDT. Please see our terms for use of feeds.
Permalink | Email this | CommentsU.S. auto market will pull out every incentive to lure post-lockdown buyers
Filed under: Earnings/Financials,Marketing/Advertising,Plants/Manufacturing,Car Buying,Car Dealers,Used Car Buying
The virus outbreak and resulting stay-at-home orders have clobbered the U.S. vehicle market. "I think that will open the door for a ton of orders for the factory," said Elder, who owns two Dodge, Jeep and Ram dealerships in a rural eastern region of the populous state.Continue reading U.S. auto market will pull out every incentive to lure post-lockdown buyers
U.S. auto market will pull out every incentive to lure post-lockdown buyers originally appeared on Autoblog on Mon, 4 May 2020 08:19:00 EDT. Please see our terms for use of feeds.
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Geneva show under threat amid bailout dispute
Automakers' worries over the continuing fallout from the pandemic and a loan dispute between event organizers and authorities could jeopardize the auto show next year.
VW yanks ?tasteless' Golf ad
The automaker first told critics it misunderstood the Instagram video but later apologized and promised to take action against those responsible for it.
VW in need of marketing chief -- again
Volkswagen of America parted ways with Saad Chehab after just nine months. His successor will be the sixth marketing chief in a decade.
Post-quarantine Texas Jeep party turns chaotic
The "Go Topless Jeep Weekend" ended with two men being shot, nearly 200 arrests and viral video of carefree partying during a pandemic.
2020 New York auto show canceled amid crisis conditions
The show, which was initially set for early April and is typically used to unveil many new vehicles, was previously postponed until August.
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