Automotive Digital Marketing ProCom

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

Professional Community

2701 N. Rainbow Blvd.
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Ralph Paglia

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing

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Latest ADM Activity - Click "More" at bottom!

Paul Potratz posted a blog post

Have You Been Satisfied Lately?

What do your customers have to say about your service and collision centers? Let's find out and then capitalize on it. On this week's Hard Facts, Samantha explains how video can win you loyal customers.See More
3 hours ago
Hannah Philpott posted a status
"Thanks to CarLister the first 50 dealers & managers to fill out the form at will get info on free airfare #INSIGHT15"
4 hours ago
Mike Elliott replied to Mike Elliott's discussion Car Salesman Confidential: Why I'm Better Than The Internet
"I agree, most customers don't like haggling. Referencing back to the dealership in my county that we've bought from repeatedly, their most memorable feature for me is the quality and honesty of their service department. The service reps…"
5 hours ago
Mike Elliott replied to Mike Elliott's discussion 5 Traits Of Customer-Focused Companies
"thanks for posting. I agree that scalability IS a crutch. If you want your company to be a certain way bad enough, you CAN make it happen."
5 hours ago
Mike Elliott posted a discussion

Breakthrough: Use Millennial Marketing to Reach Boomers

How can you use the same tactics to reach both Millennial consumers and Baby Boomers?Anyone who reads my columns frequently, or sees me speak at conferences, knows that I am a huge fan of "generational marketing." At my last keynote on this subject I suggested that if you are looking to create a killer marketing strategy, start by gathering one person from every generation in a room, gave them all an iPhone, and ask them how/why they would use it. Within 15 minutes you would understand how…See More
5 hours ago
Mark Dubis posted blog posts
8 hours ago
Jennifer Czop updated their profile
8 hours ago
Lisandra Ramos posted a blog post

Risky Business: 3 Ways a Bad Outsourced Chat Team Can Hurt Your Sales

We’ve said it before, and we’ll say it again: not all chat providers are the same. Vendor priorities vary, software technology can be user-friendly or not, not all providers hire chat teams within the US, and the quality of managed chat conversations are not equal.In fact, a bad managed chat service can be detrimental…See More
8 hours ago
Donald Heslop posted a blog post

What Your Customer Says About You IS More Important......

In the world of business, it is very important if you know how to effectively use the right marketing technique. These days most of the businesses know the significance of using digital marketing or online marketing to promote products or services. This is because if you will have a good presence online, it can be an…See More
11 hours ago
J.D. Rucker liked Tyson Madliger's blog post A Vendor's Top Priority Should be Helping to Sell More Cars
12 hours ago
Bella Edward posted a blog post

Volkswagen Cars Between 5 To 10 Lakh

Volkswagen is a name that identifies with super performance, reliability and advanced technology taken to life by advanced engineering techniques. While the German manufacturer has its name etched in golden words in the history of car manufacturing, its entry into the Indian market has allowed us to witness the launch of some spectacular mid-level vehicles, especially in the sweep of hatchbacks. Hence; if you are eyeing on some mid-range hatchbacks and sedans, you can defintely check out the…See More
15 hours ago
JamesAndew posted a blog post

Automotive Repair Equipment Financing

The very competitive automotive repair industry depends highly on sophisticated equipment which is very expensive. Automotive repair equipments like hydraulic lifts, alignment equipment etc play a vital role in the business operations of this industry. Although expensive, they are indispensable in various repair services. Therefore automotive repair equipment financing is assuming greater importance in the automotive repair industry.The traditional lending institutions may not be willing to…See More
17 hours ago
Tom Gorham liked Ken Kolodziej's blog post 5 Reasons Data is a Savvy Car Dealer's Best Friend
23 hours ago
Jody DeVere posted a blog post

Jody DeVere 1 of 5 Influencers changing the auto industry today, says Automotive News

The age of social media is upon the auto industry. The eloquence of a beautiful picture or carefully chosen words when shared with a community can exert a powerful influence. Influencers are proliferating in the auto world, bringing change in myriad ways. Automotive News spoke with a handful of them to learn what they’re…See More
Elyse Grassmuck posted a status
"For dealers who havent invested in mobile advertising, time to pull your heads out. Demand Local offers a mobile solution, so call me."
Elyse Grassmuck and Ralph Paglia are now friends
Profile IconTom O'Brien, guy shamir, JamesAndew and 5 more joined Automotive Digital Marketing ProCom
Erika Kay Simms liked Tyson Madliger's blog post A Vendor's Top Priority Should be Helping to Sell More Cars
Richard Holland posted a blog post

How Customer Training Leads To Retention

With almost everything consumers purchase, there’s an owner’s manual or set of instructions for them to use.  For decades, car manufacturers have included an owner’s manual with new vehicles. Sadly, it is no secret that this tidy three hundred-page booklet is one of the least read publications produced in mass quantity.  Some car…See More
Jeff Glackin shared Tyson Madliger's blog post on Facebook

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The Proof Behind Website Personalization – Why Your Dealership Needs to Personalize or Perish

Posted by CDK Global on February 20, 2015 at 2:00pm 0 Comments

Megan Duncan,Digital Solutions Consultant
by Megan Duncan, Digital Solutions Consultant

Thinking differently can cause some anxiety. Just ask Katie Couric & Bryant Gumbel circa 1994. Remember the Super Bowl commercial about the advent of the Internet?

But there's no escaping the fact that the landscape of digital marketing is evolving due to the increased connectivity of content hungry consumers devouring information from around the web. Today’s…


Trucks Add Fuel To Lease Fire

Posted by John Sternal on February 20, 2015 at 1:30pm 0 Comments, the nation's largest online lease marketplace, compared truck inventory and consideration data from 2014 against 2012 and found that there has been a significant increase in the number of shoppers driving truck leases, and those looking for truck leases.

Topping the list is the Chevy Silverado, which has seen a 286.4% jump in inventory, and an 89.6% increase in shopping consideration over the last two years.

Here are numbers on four of today's popular trucks showing an increase in lease activity on the marketplace:

                                      Percent Change From 2012 to…


Shiny Objects and Technology

Posted by Stan Sher on February 19, 2015 at 11:50pm 0 Comments

Tools to Increase Your Business Aren’t Worth Much Without Follow-up and Training

The recent NADA Convention is over. As always, there was plenty of information to gain and a lot of shiny objects being displayed. Dealers and major executives were out with their checkbooks looking for ways to increase their business in 2015. There were countless vendors that offered websites, digital marketing (reputation management, SEO/SEM, social media, etc.), CRM, equity mining, mobile, trainingconsulting, and much more.

What shiny objects did your dealership sign up for? How will your staff use these shiny objects?…


5 Reasons Data is a Savvy Car Dealer's Best Friend

Posted by Ken Kolodziej on February 19, 2015 at 8:45pm 0 Comments

The phrases "big data" and "business intelligence" have seen their share of overuse in the digital age. The car business is the exception in many ways because nearly everyone south of the OEM level has not fallen…


Gallery View: How Craigslist Continues to Become More Shopper-Friendly

Posted by Jim Jabaay on February 19, 2015 at 8:07pm 0 Comments

For over a decade, Craigslist has been one of America's favorite ways to shop for cars. It has the raw subtlety of old newspaper classified ads while maintaining the digital benefits such as keyword searches and dense amounts of information on the vehicle, particularly through images.

Now, the platform is gaining even more users thanks to "Gallery View" on vehicle listings pages. This gives a dealership the ability to truly highlight their vehicles utilizing photos. These photos have always been an important part of the individual listings themselves, but now dealers can draw more attention to their cars while people are still search through listings. Gallery View makes the use of proper images more important than ever before.

It's not just a matter of taking the right…


What Does Cheating Teach Your Employees?

Posted by Richard Holland on February 19, 2015 at 6:00am 0 Comments

Automotive News recently carried a story about a lawsuit filed by Subaru of America against one of their franchisees. The lawsuit accuses a Southern California dealership of falsifying 224 CSI surveys in an effort to increase their CSI scores. This was after being issued a warning by the OEM in 2012 for past poor CSI performance. According to the article, when surveys arrived via email from the manufacturer, the dealership would then allegedly have employees fill them out at a neighboring dealership (that was also part of the same group). Apparently, as many as 12 employees were tasked with completing and submitting these surveys, which to me illustrates a massive failure in leadership – should it…


Automotive Marketing: How to Win Over Multitasking Shoppers

Posted by Rebecca Kon on February 18, 2015 at 2:30pm 0 Comments

Do you ever have those days where you have a million-and-one things to do, and haven’t the slightest idea how to get it all done other than to do multiple things at once? 

If you answered yes, you might not be surprised to learn that your online shoppers have this problem too. Time is of the essence, and we’re all busy, busy, busy.

But in order to gain more business from the busy crowd, your dealership needs to find ways to grab their attention and make their time worthwhile.

So how do you accomplish this?

It’s simple. You offer your shoppers ways to get their other tasks done while they are trying to buy a car or service, and as a result - you win their business!

Let’s take a look at a few ways for how your dealership might effectively execute an automotive…


Conversation Marketing: The Web is a Table for Two

Posted by Lisandra Ramos on February 16, 2015 at 12:00pm 0 Comments

We’re only two months into the year, and already the marketing world is abuzz with new terms that have been slowly sneaking their way into daily articles and brainstorming meetings.

I was actually reading a Contently article called “10 Content Marketing Buzzwords You’re Going to Hear Way Too Much This Year” when I first saw the term “conversation marketing” -- and after some research, I think it might be the buzzword of 2015.


What is Conversation Marketing?

Conversation marketing is when you observe your audience’s interactions on your website, and “respond” to those actions by making changes to your website to drive more…


Mike Esposito to Present "A Better Way to Customer Loyalty" to Auto Dealers Attending INSIGHT15

Posted by Mike Esposito on February 16, 2015 at 7:01am 0 Comments


ALBANY, N.Y. – February 16th, 2015 – Auto/Mate Dealership Systems ( today announced its President and CEO Mike Esposito will speak at the INSIGHT15 Customer Loyalty and Retention Conference, March 24th through March 26th at the Rosen Shingle Creek in Orlando, FL. Esposito will present "A Better Way to Customer Loyalty: Focus on Employees First, Customers Second" to auto dealers attending the conference.


"Auto/Mate has no customer loyalty products or programs to promote, so what dealers will learn are pure management and leadership principles that will transform an organization," said Esposito, "True customer loyalty begins with the relationships that your employees have with your…


The Most Important Metric In Gauging Video ROI

Posted by Timmy D. James on February 16, 2015 at 6:00am 0 Comments

The question most pondered by businesses when advertising is perhaps the most important:


“What is my ROI?”


It doesn’t matter whether we’re discussing television ads, radio, 3rd party leads,

that gorilla on top of your building, or the contest you’re running on social media; all roads lead back to the ability to answer that one simple question. Dealers and their vendors use call tracking numbers, unique landing pages, and a plethora of reports to justify the monthly expense of any given marketing campaign. Some dealers swear that a product or service works, while others might complain that it does not.


In the case of video marketing, if you don’t believe or are unsure about its effectiveness, there’s one simple metric that you should take a look…


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