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Hyundai Plans Prius Fighter (10/30/14)

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Fiat Chrysler tackling debt, ambitious growth plan; Chrysler, Ford recalls; GM to expand Mich. plant; Nissan aids Ebola fight.

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Program encourages raising safety concerns; Takata's big test; new leader at NHTSA?; Edmunds makes buy; rise of 3-D printing.

Quality Chief Leaves Chrysler (10/28/14)

Doug Betts' departure follows poor showing in reliability study; 'emotional' Camry re-do; Kia and LeBron; Ford Halloween prank.

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Chrysler 200 subtitles performance in latest round of advertising

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Chrysler 200

Every once in a while, we come across a car video narrated in a foreign language and subtitled in English. They usually center on foreign-made automobiles, but this latest series of videos comes straight from Detroit.

Airing for the first time during's NFL broadcasts, these four commercials for the 2015 Chrysler 200 were produced by Wieden + Kennedy Portland - the same advertising firm that created the now-legendary Eminem spot for the last-generation 200.

Each clip in the "Ready to Take on the World" campaign highlights a different aspect of the American sedan and is narrated in Japanese, German or Swedish - each with English subtitles - associating the 200's Japanese level of quality, German performance and Swedish safety standards. But while the clips are ostensibly set in Japan, Germany and Sweden, Automotive News reports that they were actually filmed at home in the US.

It's an interesting way to sell an American car, and you can view the first three clips below and what you think of the new campaign, with the fourth Swedish spot still to be released.

Continue reading Chrysler 200 subtitles performance in latest round of advertising

Chrysler 200 subtitles performance in latest round of advertising originally appeared on Autoblog on Mon, 27 Oct 2014 19:01:00 EST. Please see our terms for use of feeds.

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Dealers pressure Edmunds to remove 'Haggling' videos from YouTube [w/videos]

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Screencap of Edmunds ad depicting haggling over groceries

Many people absolutely abhor the car-buying process - especially haggling back-and-forth with a salesman to settle on a price. A 2014 study from Edmunds found that 83 percent of respondents would like to cut negotiating from the purchasing experience, and about 20 percent of them would have given up sex for a month to do it. However, Edmunds might have taken advertising that point a little too far recently, as it's had to remove a series of ads for its Price Promise no-haggle service from YouTube because they angered the company's dealer partners.

The commercials put hidden cameras in a grocery store and tried to convince people to negotiate for goods including milk, bread and squash. The checkout cashier used classic tactics like calling his manager and offering to throw in things the buyer didn't want to try to persuade them to overpay. While the ads are no longer on Edmunds' YouTube page, Ad Age still has two of them available, and they're viewable below.

Edmunds claims that the commercials were meant as an exaggerated joke showing off outdated sales techniques, but dealers evidently didn't get the joke. According to Ad Age, some showrooms even cancelled their subscriptions with Edmunds to advertise cars on the website. The sellers felt that the company was undermining their business when they were supposed to be partners.

According to Ad Age, Edmunds initially had no intention of removing the commercials, but it eventually took them down. In a statement, company president Seth Berkowitz said in part, "Our digital videos illustrating the 'Absurdity of Haggling' missed the mark. Some of our partners were deeply insulted, expressing that our attempt at humor reinforced outdated stereotypes. That was obviously never our intent."

Scroll down to watch two of the ads, and see for yourself, then let us know what you think in Comments.

Continue reading Dealers pressure Edmunds to remove 'Haggling' videos from YouTube [w/videos]

Dealers pressure Edmunds to remove 'Haggling' videos from YouTube [w/videos] originally appeared on Autoblog on Mon, 27 Oct 2014 15:31:00 EST. Please see our terms for use of feeds.

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Nissan rolls Versa Note inside world's largest zorb [w/video]

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Nissan Versa Note zorbs down the hill

With features like lane departure warning, blind spot monitoring and moving object detection bundled into its Safety Shield suite, Nissan touts the Versa Note as among the safer vehicles on the road. And to highlight that, the Japanese automaker has taken its diminutive hatchback Zorbing.

Zwhat now, you ask? Zorbing. It's a sport (really more of a recreational activity, if you ask us) that involves getting into a giant inflatable ball, rolling down a slope and, well... that's about the extent of it. It's the same thing we did on hills as kids, only with more plastic. And ridicule.

The CarZorb which Nissan had crafted for the Note measures 60 feet around and weighs a metric ton. Nissan tested the device, which took two months to make, at a "top secret military training facility in the UK," then placed the hatchback inside and rolled it down a hill, all for the sake of the two-minute video clip below. So we hope you enjoy.

Continue reading Nissan rolls Versa Note inside world's largest zorb [w/video]

Nissan rolls Versa Note inside world's largest zorb [w/video] originally appeared on Autoblog on Mon, 27 Oct 2014 14:58:00 EST. Please see our terms for use of feeds.

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Richard Holland posted a blog post

Using Data to Increase Service Revenue

One of the most valuable assets you have at your dealership is your customer database. However, frequently dealers fail to effectively use this information to help achieve more specific marketing goals. While some may use their database to send marketing messages to existing and previous customers in an effort to sell another…See More
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Nora G Hart posted a blog post

Three Significant Benefits One Can Get With Quality Sydney Limousine Hire Service

There is a general feel that a limo ride is for the rich and famous. Yes, it is true to some extent and few can afford a direct buyout. However, people still insisting on riding this grand car can always consider the option of a hire. There are rental agencies keen to offer a limo hire for a specific duration. Such names providing the service have an online presence and hence someone, keen to locate such a name in Sydney, should be spoilt for choice. One can always look to have a chat with a…See More
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Tim Kaye posted blog posts
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Manny Luna commented on Patrick Kelly's blog post Why Customers Leave Without Buying A Car And What To Do About It
"As much as like car research. I believe the data, but I don't believe the customer. #1 reason they leave the dealership is because of the salesperson, they just don't want to be mean and say it:)"
8 hours ago
Manny Luna commented on J.D. Rucker's blog post Links May Die Someday for SEO, but Not Quite Yet
" I've given Manny crap???  About what? Who doesn't know all the traffic and ranking mean nothing if it doesn't convert and bounces:) Paul Rushing is right and can kick some seo ass!"
9 hours ago
Manny Luna posted a status
"The Truth: Google doesn't want to count links you can “build.” Google only wants to count links you editorially “earn.”"
9 hours ago
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Alexander Lau commented on J.D. Rucker's blog post Links May Die Someday for SEO, but Not Quite Yet
"We are kindred geek souls, Carl! Ha... and good point. The number of groups that wonder why they fail to convert on a $25K a month PPC budget. Yeahhhhhhhhh... it's because your user interface / UX / HCI objectives are RUBBISH!"
18 hours ago
Carl Maeda commented on J.D. Rucker's blog post Links May Die Someday for SEO, but Not Quite Yet
"Alexander beat me to the punch.  Yes, the user experience matters a great deal.  Not just for SEO, but for marketing you do to drive customers to your website. That's why I can't believe people still blindly send all SEM…"
18 hours ago
Alexander Lau commented on J.D. Rucker's blog post Links May Die Someday for SEO, but Not Quite Yet
"@Paul, agreed and I've given Manny crap (still love you Manny) about that fact, in a previously designed blog post. You can rank #1 for every keyword imaginable. If a user doesn't know what to do with your interface and content, forget it,…"
18 hours ago
Paul Rushing commented on J.D. Rucker's blog post Links May Die Someday for SEO, but Not Quite Yet
"Links, social mentions and all that mean nothing if you don't convert once the visitor gets there. If they bounce fast so do your rankings. SEO is not one dimensional equation. Today you can't just rank well with just links and content.…"
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Hannah Philpott posted a status
"Judith Olson, controller of Sister Technology has a blog for us, "Success Tips for Selling Vehicles in Today’s Market" http://ow.ly/DwUKY"
19 hours ago
Anne Fleming posted a blog post

7 Ways to Leverage Sales to Women and Increase CSI Now

In today's Womens Wednesday, we focus on selling to women. Let's get real: Research indicates that women rely on reviews 50% more than men. They account for 52% of the vehicles purchased in the US and influence over 80% of the total purchases! So developing a marketing strategy to target this substantial buying segment is critical. Wouldn’t becoming a Certified Women-Drivers Dealer be a great first step?  7-Ways to Leverage and Merchandise your Certification to Increase Sales and CSI Leverage…See More
21 hours ago
CDK Global posted a blog post

Are You Master of Your Domain?

by Jason Jewert, CDK Global Performance Improvement ConsultantWho can forget The Contest? One of the most memorable episodes in Seinfeld history featured a contest between Jerry, George, Elaine & Kramer to see who could resist the urge (you know…the urge) the longest. Curbing their enthusiasm (see what I…See More
21 hours ago
Paul Potratz posted a blog post

About Your Website

Whenever you think about generating new leads on your website, you automatically assume that your wallet is about to take a big hit. What if we told you that the real secret to generating leads isn't HOW MUCH you spend, but WHERE you spend it? On this episode of Think Tank Tuesday, I teach you how to generate quality leads using only the pennies in your piggy bank.See More
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Top Ten Most Popular Automotive Marketing Posts of the Past 30 Days 

1 Links May Die Someday for SEO, but Not Quite Yet

Links May Die Someday for SEO, but Not Quite Yet

Added by J.D. Rucker on October 24, 2014

2 Our Connections are a Reflection of How to Market a Dealership

Our Connections are a Reflection of How to Market a Dealership

Added by Subi Ghosh on October 8, 2014

3 The Sales Management Super Conference

The Sales Management Super Conference

November 11, 2014 at 8am to November 13, 2014 at 12:30pm at Atlanta Buckhead Marriott Hotel and Conference Center

Organized By: James A. Ziegler

4 What Women Want: How to Connect with The Modern Female Car Buyer

What Women Want: How to Connect with The Modern Female Car Buyer

Added by CDK Global on October 23, 2014

5 6 Social Media Updates Your Dealership Should Know About

6 Social Media Updates Your Dealership Should Know About

Added by Lisandra Ramos on October 1, 2014

6 Are You Getting the Most Out of Your Dealership's Website?

Are You Getting the Most Out of Your Dealership's Website?

Added by CDK Global on October 15, 2014

7 Digital Dealer 17 Review with Stan Sher

Digital Dealer 17 Review with Stan Sher

Added by Stan Sher on September 30, 2014

8 Is It Possible to Have Good SEO Simply by Having Great Content

Is It Possible to Have Good SEO Simply by Having Great Content

Added by Ralph Paglia on October 27, 2014

9 The Pursuit of Mediocrity is YOUR Best Friend

The Pursuit of Mediocrity is YOUR Best Friend

Added by J.D. Rucker on October 15, 2014

10 Does Your Dealership C.A.R.E.S.? Part 1

Does Your Dealership C.A.R.E.S.? Part 1

Added by Rob Hagen on October 6, 2014

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From the Trenches - SEO for Dummies Like Me - Real-Time

Posted by Tom Gorham on October 27, 2014 at 5:30pm 4 Comments

Search Engine Optimization - the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results.

KEYWORDS - on-site SEO, off-site SEO, meta tags, spiders, algorithms, inbound links, link spamming, white hat, black hat, page rank, link analysis, author rank, citation analysis, probability distribution, spoofing, spamdexing, Hummingbird, Penguin...

 

Is your head spinning?

 

Can we…

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Why Video Is Important For Your Marketing Strategy

Posted by Brian Cox on October 27, 2014 at 5:00am 0 Comments

When businesses ponder how to increase their presence on search engines, they typically turn to SEO strategies. Content marketing has always been a large part of any SEO strategy. It’s a given that the more fresh, relevant and unique content you produce, the better chance your online properties will have of showing in search engine results. According to an article by Search Engine Land, in the past, when considering an SEO plan, the primary type of content marketers thought of was text. As consumer behavior changes, however, visual content is becoming increasingly important.

 

According to the article, a Google study that tracked consumers’ points of influence on their path to purchase, found…

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Influencer Marketing: How It Can Make Your Dealership's Brand More Powerful

Posted by Ralph Paglia on October 26, 2014 at 5:02am 0 Comments

Influencer Marketing: How It Can Raise The Value Of An Auto Dealership's Regional Brand 

I have seen automotive digital marketing emerge from being a curiosity in the minds of most car dealers, and become the generally accepted "Smart Money" portion of a dealership's marketing communications budget...

Along the way, the "Content Marketing" category within automotive digital marketing has been transformed by a few savvy car peeps into being referred to as "Influencer Marketing".  The term has a natural positive vibe within the auto industry, which has always been chock full of car buyer influencers (Third basemen) for over a hundred years... So, it is easy to understand why Influencer Marketing is one of…

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Links May Die Someday for SEO, but Not Quite Yet

Posted by J.D. Rucker on October 24, 2014 at 5:40pm 11 Comments

Inbound links still matter. Despite what you may here from SEO gurus around our industry, the power of high-quality, relevant, and natural inbound links to a dealer's website is still apparent. Google's Matt Cutts acknowledged that in the long run, this may not be the case.

That day, however, is not today.

Google is reportedly in the middle of a 10-year plan to discount links from the search algorithm. The best guess is that they're at about year 5 of this plan, which means that we still have another half-decade to make the adjustment. Many of us already are, but that does not mean that links should not be a part of the overall strategy.

Earn them. Use them appropriately. Avoid anything spammy or unnatural. Focus on incredible content that can get people to…

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The Top Ten Auto News Stories of the Week: October 18 - 24

Posted by Rebecca Kon on October 24, 2014 at 11:59am 0 Comments

Happy Friday, Car Dealers! We have some great automotive news articles and blogs to share with you this week! Make sure to read them all to stay smart about what’s happening in the auto industry and how you can transform your dealership to keep up in today’s market.

  1. Here’s Why Automakers Are Ahead of the Game in Digital

The best marketing sends a message to the right shopper at the right time. Some automakers like Honda are taking this message to heart and trying out more targeted, direct-response advertising. Find out how it’s working out for them in this article by Adweek!…

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Mobile Search Rank Study Shows It's Good to Be #1

Posted by Mark Frost on October 24, 2014 at 8:55am 0 Comments

If you've spent any time on the marketing side of your dealership, you know how valuable organic search traffic is. But in order to receive a large amount of search traffic, you need to rank for a variety of different keywords, which means having a properly-optimized website, high-quality content, and inbound links from authoritative sites.

Now, on the desktop side, there have been plenty of studies that prove that the #1 organic result on Google receives the brunt of the clicks. As Google users become more familiar with searching for information online, and Google updates its algorithm to provide better overall results, though, the number of people who…

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How Timing Can Affect These 3 Elements on Your Dealership Website

Posted by Lisandra Ramos on October 24, 2014 at 6:00am 0 Comments

“You don't have to swing hard to hit a home run. If you got the timing, it'll go.” - Yogi Berra

Three American League MVP awards, 10 championships, and 15 All-Star Games -- Yogi Berra is arguably one of the best catchers in MLB history and knew a thing or two about the importance of timing.

It got me thinking about today’s post and how lead generation can be the equivalent to your online at-bat. So taking Yogi’s wisdom into consideration, what are some website elements where you have the opportunity to hit a home run if your timing is right?

Lead forms

Getting your online shoppers’ information on a lead form is tricky. Understanding that many of your shoppers are concerned about privacy -- how can you proceed?

I’ll start with a don’t -- don’t put lead forms on your dealership’s…

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Going Beyond All-You-Can-Eat In Loyalty

Posted by Mike Gorun on October 24, 2014 at 5:30am 2 Comments

When consumers think of loyalty programs, they typically think of racking up miles, or frequenting a business in exchange for rewards, perks or freebies.

No matter what business you patronize, there is a good chance that it is offering some sort of loyalty incentive. In fact, many argue that loyalty programs are so prevalent nowadays that they are losing some of the initial qualities that attracted consumers to them back some 45 years ago. Namely, that feeling of being treated special in exchange for the customer’s ongoing business and continued loyalty. Today, some loyalty programs choose not to even offer rewards. Instead they just provide the concept of receiving lower prices. Many grocery store chains have the regular price and then a loyalty…

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Why Customers Leave Without Buying A Car And What To Do About It

Posted by Patrick Kelly on October 23, 2014 at 11:00am 1 Comment

What's the most creative reason you've heard from a customer who is leaving your dealership lot without purchasing?

Sure there are the typical, "have to check with my spouse," and "have to pick up my kids at their soccer game." Then there are the more atypical reasons: "I have a dentist appointment," or "My mother-in-law's in town." If it's one of the latter, warning bells should be ringing. Who would rather go to a dentist appointment or visit with their mother-in-law than buy a car?

 

According to AutoLoop Engage's call center statistics, only three percent of customers who leave without purchasing give the salesperson the real reason. Our agents have connected and engaged with thousands of unsold…

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What Women Want: How to Connect with The Modern Female Car Buyer

Posted by CDK Global on October 23, 2014 at 8:30am 2 Comments



 Marissa Dogeagle Smith, Account Advocate at CDK Digital
by Marissa Dogeagle Smith, Account Advocate at CDK Digital

How well do your website content and staff appeal to the modern female car shopper?

There’s been some great discussion lately about how to win the hearts of autoshoppers, but a woman’s vehicle needs may be prioritized…

Continue

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Chrysler 200 subtitles performance in latest round of advertising

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Chrysler 200

Every once in a while, we come across a car video narrated in a foreign language and subtitled in English. They usually center on foreign-made automobiles, but this latest series of videos comes straight from Detroit.

Airing for the first time during's NFL broadcasts, these four commercials for the 2015 Chrysler 200 were produced by Wieden + Kennedy Portland - the same advertising firm that created the now-legendary Eminem spot for the last-generation 200.

Each clip in the "Ready to Take on the World" campaign highlights a different aspect of the American sedan and is narrated in Japanese, German or Swedish - each with English subtitles - associating the 200's Japanese level of quality, German performance and Swedish safety standards. But while the clips are ostensibly set in Japan, Germany and Sweden, Automotive News reports that they were actually filmed at home in the US.

It's an interesting way to sell an American car, and you can view the first three clips below and what you think of the new campaign, with the fourth Swedish spot still to be released.

Continue reading Chrysler 200 subtitles performance in latest round of advertising

Chrysler 200 subtitles performance in latest round of advertising originally appeared on Autoblog on Mon, 27 Oct 2014 19:01:00 EST. Please see our terms for use of feeds.

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Google Blog Articles, News and More

Through the Google lens: search trends October 17-23

So what’s the word on the (internet) street these days? Search trends has you covered with the latest news that had everyone talking this past week.

The hard goodbye
This week, searchers paid their respects to legendary clothing designer Oscar de La Renta, who he passed away on Monday at the age of 82. Once called “The Sultan of Suave,” De la Renta was known for evening gowns that regularly graced the red carpets of Hollywood–and the closets of the White House. From Jackie Kennedy to Michelle Obama, de la Renta dressed every First Lady since the 1960s.

Speaking of Washington bigwigs, we also said goodbye to Ben Bradlee, storied editor of The Washington Post. Bradlee is remembered for his courageous journalism; during his tenure as editor of the Post, the outlet published the “Pentagon Papers” and reported on the Watergate Scandal. Always chasing a good story, Bradlee coined the term “mego” (“my eyes glaze over”) for any reporting that bored him—unknowingly foreshadowing Internet-speak.

Is that you Betty Sue?
Back from a long career hiatus, Renee Zellweger stepped back into the spotlight in L.A. and came out with a bang—or shall we say, a new look. People were shocked to see Zellweger… looking a bit different from what they remember. The star’s reemergence caused a spike in searches for her hit movie Bridget Jones’s Diary (that was her, right? ) But Zellweger is taking the stares and comments in stride, stating she’s happy that she looks different because she’s living a happier and more fulfilling life—no shame in your game, Renee–whatever makes you feel complete.

Gone in sixty seconds
If you blinked, you already missed this trend. Toys “R” Us decided to pull a line of Breaking Bad action figures after an online petition asking the store to stop selling the toys received more than 9,000 signatures. So what was all the hoopla about? Susan Schrivjer, the Florida mom who started the petition, felt the dolls–which came with a plastic sack of cash and mock drugs—deviated from the company’s family values. Toys “R” Us agreed and put the figures on an “indefinite sabbatical”–Walter White-style.

Crime and Punishment
It was a week of crime on the trends charts as people were searching for more information about a gunman who shot and killed Cpl. Nathan Cirillo, a soldier of the Canadian army, at Ottawa's National War Memorial. This was the latest assault on a member of the Canadian armed forces in recent times and has stirred debate about extremism in the West.

...As the Black Eyed Peas would say
With the World Series underway, people were ready to scream and shout for their favorite team. Searches for the San Francisco Giants and the Kansas City Royals hit a high as the two teams began their battle for The Commissioner's Trophy. And that’s not the only party going on these days. Diwali, a Hindu holiday also known as the “Festival of Lights,” started this past Tuesday. The celebrations will continue until this Saturday—so you still have time to check out photos of the stunning light displays around the world.

Tip of the week
First there was Angry Birds, then there was Candy Crush, which was swiftly followed by Flappy Bird–it’s kind of hard to stay on top of the latest video game trends. Now when you search for video games on Google, a panel will appear with all the info you need to stay in the know.


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Automotive Marketing News

Ford's Fields lunch auction draws top bid of $50,000 -- so far

The price to have lunch with Mark Fields? At least $50,000. The online auction featured on Charitybuzz, which raises money for nonprofits with celebrities and brands, opened October 15 and closes at 3 pm EDT on Thursday.

On Twitter, 140 characters = $716 million in car sales

It's a burning question for auto marketers on Twitter: Are our tweets influencing people to buy cars? To tackle this question, the social network released new data today that attempts to show just how much 140 characters are worth.

Why the XC90 can't come soon enough for Volvo dealers

Some Volvo dealers are expecting the brand's image to blossom this spring with the arrival of its redesigned flagship crossover. And they can't wait to see what image emerges.

New Subaru marketing could foreshadow upmarket push

If you liked the quality of Subaru cars before, you're going to love the 'new' quality the brand aspires to.

Ford capitalizes on Halloween with haunted car wash

Two of the newest entries in our viral videos ranking are positively spooky in nature.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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