Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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Automotive Marketing Professional Community Serves Car Dealers

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

Professional Community

AutoDigitalMarketing@Gmail.com

2701 N. Rainbow Blvd.
Unit 2202
Las Vegas, NV 89108
505-301-6369

Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


ADM Consulting Services

Automotive Marketing Sponsors

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Automotive News Videos

F-150 Supply Snags Reported (5/29/15)

F-150 supply snags reported; FCA chair confirms: Merger email sent to GM; Hyundai-Kia on FIFA corruption probe; Stein: Cool tech ... just make sure it works.

A Cyber Threat on Wheels? (5/29/15)

Seeking answers on cybersecurity in cars; TrueCar is sued again; Takata-hearing witnesses; Rebuilding Volvo sales; Green cars, bad roads?; Don't try this at home.

Cash to Crank Out Camaros (5/28/15)

GM pumps cash into Camaro site, Volvo signs S.C. deal; NADA selling Used Car Guide to J.D. Power; Sergio's 'gut feeling'; A hint of Apple?; FCA, BMW, Honda airbag recalls.

Ford: Use Our EV Patents (5/28/15)

Ford follows Tesla in offering EV patents to rivals; FCA reduces powertrain warranty; Latest Honda airbag recall; Key figure in GM crisis to face deposition; Stars shine for Kia, Lincoln.

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Learn More About Digital Marketing... Watch the Video Referenced Below!

Latest ADM Activity - Click "More" at bottom!

Ralph Paglia's blog post was featured

Facebook FINALLY Allows Car Dealers To Post Animated GIF Images

Facebook, after much, much ado, has finally added GIF support. And no, not the halfway-workaround that it launched two years ago. There’s now a real way to post a GIF in your status update, making words just that much less necessary to this whole internet…See More
8 hours ago
Paul Potratz's blog post was featured

Do You Care?

You lose sales when your customers don't think you do.How You Can Start Caring Today?Learn how your marketing needs to be consistent to make a sale. With every new offer, sale, and promotion, your marketing must feel the same throughout. Get all the details this week on Hard Facts.See More
8 hours ago
David Metter's blog post was featured

Don't Rely on Your Website Provider to Increase Conversion Rates. Be a Game Changer.

According to Dataium's most recent benchmark study, the average number of monthly unique visitors to a dealership's website is 6,509. Of those, an average 1.7 percent submit a lead form. Combine that with an average half percent conversion rate for chat,…See More
8 hours ago
Paul Moran's blog post was featured

Social Media: Reciprocate Your Way To Increased Engagement

Customers increasingly expect businesses to have a social media presence. The key however, is to not just have a presence, but to then use that presence to interact with customers. When customers engage with you, it’s important to give them an indication that you are, in fact, listening. Of course, to accomplish this, you must be…See More
8 hours ago
Ralph Paglia posted a blog post

Facebook FINALLY Allows Car Dealers To Post Animated GIF Images

Facebook, after much, much ado, has finally added GIF support. And no, not the halfway-workaround that it launched two years ago. There’s now a real way to post a GIF in your status update, making words just that much less necessary to this whole internet…See More
8 hours ago
Profile IconJosh Soderlind, Elizando Associates, Chad Arnold and 2 more joined Automotive Digital Marketing ProCom
8 hours ago
Satyajit Seal posted blog posts
9 hours ago
Mark Konrad Eck liked Joe Webb's blog post 7 Ways Your Direct Mail Should Be Digital
17 hours ago
Paul Potratz posted a blog post

Do You Care?

You lose sales when your customers don't think you do.How You Can Start Caring Today?Learn how your marketing needs to be consistent to make a sale. With every new offer, sale, and promotion, your marketing must feel the same throughout. Get all the details this week on Hard Facts.See More
17 hours ago
joel jones posted a status
19 hours ago
Melissa Terzi posted a blog post

3 Strategies Using Incentives to Drive Auto Sales

We’ve all seen the quintessential fishing reel and bait when referring to rewards and giveaways;Convincing people to take action by offering them something free does work. But why?It really comes down to human beings and the mental triggers that create response. People love novelty. The concept of something new releases dopamine in our brains, and the possibility of pleasure is what encourages us to take action.This is why so many companies release one product after the next and only change it…See More
20 hours ago
Craig J. Santucci updated their profile
22 hours ago
Craig J. Santucci and Ralph Paglia are now friends
22 hours ago
joel jones posted a status
22 hours ago
David Metter posted a blog post

Don't Rely on Your Website Provider to Increase Conversion Rates. Be a Game Changer.

According to Dataium's most recent benchmark study, the average number of monthly unique visitors to a dealership's website is 6,509. Of those, an average 1.7 percent submit a lead form. Combine that with an average half percent conversion rate for chat,…See More
yesterday
Paul Moran posted a blog post

Social Media: Reciprocate Your Way To Increased Engagement

Customers increasingly expect businesses to have a social media presence. The key however, is to not just have a presence, but to then use that presence to interact with customers. When customers engage with you, it’s important to give them an indication that you are, in fact, listening. Of course, to accomplish this, you must be…See More
yesterday
joel jones posted a status
yesterday
joel jones posted a status
yesterday
Carl Maeda commented on Ralph Paglia's blog post Time For Car Dealers To Reconsider Landing Page Microsites
"Exactly.  100% agree.  Even if it costs more to do this, I'd bet the conversion rate is much higher than sending traffic to an existing page on the site."
yesterday
Richard Holland's blog post was featured

Service Dilemmas: What Would You Do?

Every dealership has seen this customer—the one who demands to be reimbursed for damage they claim happened while the car was in the dealership’s care, or because of faulty service work. You might find it challenging to deal with these customers, especially when you don’t believe your team is at fault. So what is the best way to…See More
yesterday

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Facebook FINALLY Allows Car Dealers To Post Animated GIF Images

Posted by Ralph Paglia on May 29, 2015 at 10:57pm 0 Comments

Facebook, after much, much ado, has finally added GIF support. And no, not the halfway-workaround that it launched two years ago. There’s now a real way to post a GIF in your status update, making words just that much less necessary to this whole internet thing.

It’s easy: Just drop the link to the GIF of choice in the status update bar, and post away. GIFs can come from wherever as well—Imgur, Tumblr, a Google Image search, wherever. Before, we were hemmed in by needing Giphy’s catalog (which remains excellent, for the record), but no longer. It appears that right now, the feature is still rolling out and while most users can post…

Continue

Do You Care?

Posted by Paul Potratz on May 29, 2015 at 1:26pm 0 Comments

You lose sales when your customers don't think you do.

How You Can Start Caring Today?

Learn how your marketing needs to be consistent to make a sale. With every new offer, sale, and promotion, your marketing must feel the same throughout. Get all the details this week on Hard Facts.

Don't Rely on Your Website Provider to Increase Conversion Rates. Be a Game Changer.

Posted by David Metter on May 29, 2015 at 5:30am 0 Comments

According to Dataium's most recent benchmark study, the average number of monthly unique visitors to a dealership's website is 6,509. Of those, an average 1.7 percent submit a lead form. Combine that with an average half percent conversion rate for chat, along with phone calls and walk-ins (which are harder to track), and the average website conversion rate for most dealerships falls in the two to four percent range. Yet, there are dealerships that are converting upwards of eight percent on a regular basis. That's DOUBLE the average.

 

Why the big disparity?

 

Dealers spend a lot of money on SEO/SEM, and the reason why is clear: more visitors = more leads. Yet SEO/SEM is just one part of the…

Continue

Social Media: Reciprocate Your Way To Increased Engagement

Posted by Paul Moran on May 29, 2015 at 5:30am 0 Comments

Customers increasingly expect businesses to have a social media presence. The key however, is to not just have a presence, but to then use that presence to interact with customers. When customers engage with you, it’s important to give them an indication that you are, in fact, listening. Of course, to accomplish this, you must be paying attention in the first place. If you are, be sure to also regularly participate in those small tasks that encourage increased engagement and, as such, begin to form a relationship and/or continue an existing relationship. Showing these engagers that you are listening encourages them to continue engagement. This leads to increased organic reach for your social media content. By engaging with you, they are helping you.

 

Here are some best practices on how to…

Continue

Service Dilemmas: What Would You Do?

Posted by Richard Holland on May 28, 2015 at 6:00am 0 Comments

Every dealership has seen this customer—the one who demands to be reimbursed for damage they claim happened while the car was in the dealership’s care, or because of faulty service work. You might find it challenging to deal with these customers, especially when you don’t believe your team is at fault. So what is the best way to handle them?

 

To help answer this question, I have compiled a couple of scenarios. I happen to know how these cases were handled, and I will share the results in my next blog. But first I want your feedback on what these dealerships should’ve done. These are both 100% real events involving simple oil changes that happened just this past Memorial Day weekend. So, my question is: What would you do?

 

Scenario #1:

 

A customer brought…

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How to Maximize Profit in Your Service Department

Posted by Ashley Weidner on May 28, 2015 at 6:00am 0 Comments

According to NADA statistics from 2014 service and parts sales reached $91billion!

The average dealership net profit for service and parts per month was upwards of $270,000 while new and used-car sales combined net profit per month did not even reach $150,000!

What is this telling you? First of all, you should be reading NADA's data. Secondly, you need to evaluate your service department.

Doing an evaluation of your service department will tell you who is working for you and who is just taking a pay check. There are some who want to be there, who have the drive and who are worth keeping. Then there are the ones who are diamonds in the rough but have simply lost their drive, which…

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Time For Car Dealers To Reconsider Landing Page Microsites

Posted by Ralph Paglia on May 27, 2015 at 8:30pm 4 Comments

The tried and true landing page — an automotive marketer’s best friend

In the ‘old’ days of the web, all of a brand’s web traffic would be funneled into their website home page, or to deep links within that site. Sloppy and ineffective digital marketing was soon exemplified by worst practices such as:

  • Drop an email, land those clicks on the home page.
  • Launch a display ad, drive those visitors into the main product category page.
  • Run a print ad with your main website URL.

While this worked at getting lots of ‘hits’ and ‘eyeballs’ to a dealership's…

Continue

Increase Sales through Conquesting Consumers Motivated by Open Recalls

Posted by Chris Miller on May 27, 2015 at 6:00am 0 Comments

Following tremendous pressure from the NHTSA, Takata has expanded the recall on its faulty airbags. In fact, it just doubled the number of vehicles that are subject to recall to 34 million – that’s one in seven vehicles on the road today – and the largest recall in automotive history. Since then, consumers have been flooding the NHTSA website, searching to see whether their vehicles are affected. In fact, according to an article in Automotive News, daily website traffic increased by 62 times -- to an incredible 598,000 searches, up from 9,662 per day. Consumers want answers and, once they get them, they’ll be looking to dealers to help them.

 

Be prepared for a large surge in recall-related…

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7 Ways Your Direct Mail Should Be Digital

Posted by Joe Webb on May 26, 2015 at 1:30pm 0 Comments

This is out of the ordinary, I know. Me… a guy who achieved success in retail from being an early advocate of Internet lead management, video, and digital marketing… talking about the benefits of a traditional marketing medium. Stranger things have happened... 

Just because I believe in the power of online influence in the retail sales industry doesn’t mean I turn up my nose at traditional mediums, such as direct mail. As a matter of fact, I’ve seen some clients generate a solid return from their direct mail campaigns, but only when those efforts are digital. Let me explain.



Direct mail marketing is one of those things that is either ignored, or…

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How to Generate More Positive Reviews

Posted by Ashley Weidner on May 26, 2015 at 5:23am 0 Comments

80% of prospects are checking reviews before they even consider making a purchase according to the Ipsos Open Thinking Exchange (OTX).  By now, most dealerships are aware of the negative affect too few positive reviews can have, but most are still not proactive enough about managing their online reputation.

For instance, the dealership listed above has several negative reviews about the sales experience, but none of them have responses to show that an…

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ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

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ADM Professional Community Blogroll:
1. Social Media Optimization 

3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

7. Toyota Community

8. Kia Community 

9. Toyota Social Media

10. Social Media Marketing 

11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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