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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

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Ralph Paglia
Editor-in-Chief

Arnold Tijerina
Editor, Content Marketing 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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ADMPC is the acronym for "Automotive Digital Marketing Professional Community"

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Amazon Leads $700M Funding Round for Rivian (2/15/19)

Amazon Leads $700M Funding Round for Rivian (2/15/19)

Why Ford's Hinrichs Is Bullish on USMCA (2/16/19)

Ford's global operations boss Joe Hinrichs says North America must maintain a strong auto industry to take on China and the European Union. Plus, Hinrichs discusses capacity calls, avoiding surprises and Canadian memories.

Report: Ford, VW Moving Toward AV Deal (2/15/19)

Report: Ford, VW make progress on AVs | AN Canada Congress: Hinrichs calls Ford restructuring plan 'more fundamental' this time | Unifor chief, Ontario official trade barbs over Oshawa

Why Rivian Stake Would Be a Win for GM, Amazon (2/14/19)

Why Rivian stake would be win for GM, Amazon | Reports: Ford CFO Shanks retiring | Sting's message to Oshawa | Tesla's China rush | An EV for one | Supplier spinoff, GM e-bike get names

Waymo AVs Shine in California Road Tests (2/14/19)

Waymo AVs shine in Calif. tests; Cruise progresses; Apple falls short | Wash. State mulls all-electric fleet | Tesla's 'Dog Mode' | Toyota's ambitious AV goal | Ford lane-keeping bed

5 Most Popular Automotive Marketing Videos of Past 30 Days

2. Autonomous Vehicles

Added by Scot Eisenfelder on February 7, 2019

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MotorTrend Articles and News

2018 Volkswagen Atlas SE Long-Term Update 1: Tire Killer!

The light goes green. The front tires jump, chirp as they lose traction, then settle as I pull away from the line. Such has been my experience with the Volkswagen Atlas. And before you jump to conclusions and assume I’m gunning it at every stoplight, let me assure you that I am not being overly […]

The post 2018 Volkswagen Atlas SE Long-Term Update 1: Tire Killer! appeared first on Motortrend.

Refreshing or Revolting: 2020 Subaru Legacy

Subaru has fully redesigned the Legacy sedan, but you’d never know it. The model sits on a new platform and features new technologies, but the exterior design changes are pretty minimal. That’s not surprising given Subaru’s conservative attitude toward vehicle styling. The question is: Is the subtle approach effective or not? Let’s take a closer look […]

The post Refreshing or Revolting: 2020 Subaru Legacy appeared first on Motortrend.

The Hyundai Santa Cruz Pickup Truck’s Design Has Changed

Remember the Hyundai Santa Cruz lifestyle pickup concept from the 2015 Detroit auto show? Well ,that was a long time ago, and it no longer looks like that. The unibody compact truck for young buyers was well-received and the automaker started work on a production model. It was even given the board’s blessing to add […]

The post The Hyundai Santa Cruz Pickup Truck’s Design Has Changed appeared first on Motortrend.

Ford Recalling 1.26 Million F-150s for Shifting Issue

Ford has issued three recalls, the largest of which affects certain F-150 trucks. 2011-13 Ford F-150 The Problem: Ford is recalling certain late-model F-150s with six-speed automatic transmissions. Some vehicles can experience an intermittent loss of the transmission output speed sensor to the powertrain control module. These vehicles may unexpectedly downshift into first gear, regardless […]

The post Ford Recalling 1.26 Million F-150s for Shifting Issue appeared first on Motortrend.

15 of the Hottest New Car Deals This Presidents’ Day Weekend

The holiday season may be over, but there are still good deals out there if you’re looking for a new car. This Presidents’ Day Weekend, you can save thousands when buying certain vehicles from Infiniti, Volkswagen, and other automakers. We gathered data from ALG, a subsidiary of TrueCar, to find the cars that offer the […]

The post 15 of the Hottest New Car Deals This Presidents’ Day Weekend appeared first on Motortrend.

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Latest ADM Activity - Click "More" at bottom!

harry martina posted blog posts
5 hours ago
Paul Anka posted a status
5 hours ago
jon nigbor posted a blog post

Marketing Insights from Castrol Oil

Customers today have access to more information than ever, which means you and your clients need to be experts on your product. Matt DiPaulo, Castrol’s Channel Marketing Manager, is constantly challenged with educating the shops who use Castrol oil,…See More
17 hours ago
Kevin Lambert commented on Scot Eisenfelder's blog post Digital Retailing is Not About Technology
"While I agree with your premise, Carvana as an example is not, in my opinion, a good choice.  Their market value has nothing to do with whether or not they will be successful.  To compare them with AutoNation and Penske as far as market…"
21 hours ago
Scot Eisenfelder's 2 blog posts were featured
21 hours ago
Jim Flint's 2 blog posts were featured
21 hours ago
Vladimir Zivanovic's blog post was featured

Customer Service in the Automotive Industry: Changes for 2019

Just like in any other industry today, customer service and experience are key to…See More
21 hours ago
Eric Schlesinger's blog post was featured

When Car Sales Slow Down, Change is Necessary

Just one month into 2019, and we've already received the dire prediction (from NADA) that…See More
21 hours ago

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Digital Retailing is Not About Technology

Posted by Scot Eisenfelder on February 15, 2019 at 7:00am 1 Comment

At NADA many exhibitors hyped their digital retailing solutions to support online vehicle transactions. While no one has cracked the code for a complete, seamless online transaction, there are several great solutions that provide enough functionality to meet consumer demands. After all, consumers are…

Continue

Hottest New Models

Posted by Jim Flint on February 15, 2019 at 6:30am 0 Comments

The hottest new models in the automotive space aren’t relegated to cars anymore.

 

Cars are key, but statistical models are catching favor and acclaim. Rightfully so.

 

The Houston Auto Show recently debuted the 2019 Aston Martin DBS Superleggera TAG Heuer Edition at their Havana…

Continue

Customer Service in the Automotive Industry: Changes for 2019

Posted by Vladimir Zivanovic on February 14, 2019 at 3:00am 0 Comments

Just like in any other industry today, customer service and experience are key to success in the automotive industry.

Modern technology is changing our lives, our workplace, the…

Continue

When Car Sales Slow Down, Change is Necessary

Posted by Eric Schlesinger on February 13, 2019 at 6:30am 0 Comments

Just one month into 2019, and we've already received the dire prediction (from NADA) that sales are expected to drop to levels the auto industry hasn’t seen since 2014.…

Continue

Automotive marketing strategies you should be implementing

Posted by Cynthia Madison on February 13, 2019 at 3:09am 0 Comments

Opening a car dealership can come with surprising benefits. The profits you are able to access are more than appealing, but you can stumble upon a few difficulties as well, if you aren’t the only option available in town. Competition shouldn’t, however, scare you, because you have the opportunity of getting ahead and differentiating yourself from…

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5 Ways to Get Out of a Car Lease Early

Posted by Amelia Grant on February 13, 2019 at 1:17am 0 Comments

Car leasing is now the popular way of financing your new car. According to Experian, over 30% of all new cars are now leased rather than being purchased. There are a lot of nice perks when you choose to lease, you can drive a much nicer car than you could otherwise afford and you…

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Knock-Knock—It’s Amazon

Posted by Jim Flint on February 12, 2019 at 7:51am 0 Comments

Google and Facebook, Watch Out! There’s someone approaching in the rear-view mirror, and it’s Amazon.

 

Don’t worry about Amazon pursuing automotive retail--think expensive land and expensive cattle (aka cars). As far as the desire to pursue automotive advertising--think cloud ready and margin friendly.

 

The duopoly of Google and…

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Technicians are the Key to Dealerships’ Future

Posted by Chris Miller on February 12, 2019 at 7:36am 0 Comments

Service departments account for and absorb most of a dealership’s losses in sales and fixed expenses. That is not going away anytime soon. With new car front-end grosses declining, most dealerships will increasingly rely on service business to, well, stay in business.

 

The problem isn’t a lack of service business, but a shortage of qualified…

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Are You Connecting with your Customers?

Posted by sara callahan on February 12, 2019 at 7:00am 0 Comments

According to an interesting study by Forrester Research, many businesses fail to communicate in a way that enhances and solidifies the business-customer relationship.…

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The background of Audi Cars

Posted by rosemarry on February 12, 2019 at 2:59am 0 Comments

AUDI AG is a German firm which creates vehicles under the Audi brand name.It is part of the Volkswagen Team.The name Audi is based upon a Latin translation of the surname of the founder August Horch,itself the German word for "listen!" Audi is headquartered in Ingolstadt,Germany.

On July 16,1909 vehicle leader August Horch…

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Main SEO Trends 2019

Started by Kevin Lewis in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices. Last reply by John Aeliya on Monday. 1 Reply

To drive more traffic to your car dealer website, you need to be aware of all the Google updates and trends because Google is the most popular search engine today. Here is the list of the main SEO Trends 2019 compared to trends of 2017. You can see that even after so many updates, the main trends remained of the same importance.Optimization for Mobile DevicesVoice Search OptimizationDense Content…Continue

Tags: 2019, Trends, Trends, Optimization, SEO

Learning resources and content for animation creation

Started by Amanda Meeks in Uncategorized or Does Not Fit Into Any Pre-Defined Category Jan 25. 0 Replies

I have just graduated from high school and I have decided to opt for freelance work before I go to college. I think the most profitable freelance work would be to provide animation services. Of course, the services would not be up to the level of a top notch video animation company but I want it to be somewhat close to it. The domain of the animation industry is huge and I might be able to turn it into a stable career over…Continue

Anybody trying anything different with Video? I haven`t been here for quite awhile......

Started by Ken Beam in Uncategorized or Does Not Fit Into Any Pre-Defined Category Jan 22. 0 Replies

    Used to always enjoy the various conversations on this very cool "Ralph Paglia infused"  forum...... so I`ve circled back to the ADM Gang once again. Was really curious as to what everyone is doing with Video now......... I have some pretty darn cool ideas that I`ve developed............... but I`d like to hear what you`re doing with this digital mechanism first before I share(`cause maybe I`m behind the eight ball & in the dark a bit! haha!) We used to shoot quite a few highly engaging…Continue

Auto Finance Traffic

Started by Utsav Patel in Uncategorized or Does Not Fit Into Any Pre-Defined Category Jan 18. 0 Replies

We are generating quality Auto Finance Traffic. Both New car and Used Car. We stand by our leads and conversion. Looking to work with a Premium buyer on the same. We can generate & provide Exclusive/Real time leads and a decent volume too. Lets connect further and see if there is a possible business opportunities.Continue

Which e-commerce platform should I join?

Started by Camden Jones in Uncategorized or Does Not Fit Into Any Pre-Defined Category. Last reply by Michael robert Dec 31, 2018. 2 Replies

Hi. I'm a newbie in e-commerce. I want to try to open an online store, but I don't know what to begin. I search and find out some platforms. Big ones are  Shopify, WooCommerce, and BigCommerce. Which should I choose to start? Is there anyone selling on these platforms? Please help!Continue

Page Speed Insights Update: Will it affect car dealer websites?

Started by Kevin Lewis in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices Dec 27, 2018. 0 Replies

Speed is really important for car dealer websites. It affects both the user experience and your position in the search results (which is highly affected by user experience as well, so it’s either a virtuous or a vicious cycle, depending on your SEO efforts).Have your software provider heard of the recent Google PageSpeed update? Check your points here and if you're far from 90 or even 80,…Continue

Why is it important to differentiate between mobile and desktop in SEO?

Started by Susan Daigle in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices. Last reply by Samuel D. Darden Dec 23, 2018. 5 Replies

Distinguishing clearly between the mobile platform and the desktop platform is of paramount importance when it comes to search engine optimization. More specifically, mobile platform has not just influenced the way businesses used to represent themselves over the internet but, it has entirely changed the concept of online branding. Now SEO experts…Continue

Tags: and, mobile, desktop, in, SEO?

Grammarly Content Writing Tool for ADM Members

Started by Ralph Paglia in TOOLS, FILES and TEMPLATE RESOURCES - Share Your Files, Apps, Spreadsheets, Email Templates, Phone Scripts, Letters, Tracking Tools, Links, etc.. Last reply by Samuel D. Darden Dec 23, 2018. 2 Replies

Michael from Grammarly writes: "I came across your article on automotivedigitalmarketing.com and I was excited to see that you mentioned Grammarly as a helpful writing tool. Awesome!"  Michael has provided our members with a link to a free version of Grammarly... Here…Continue

Tags: ADM, Members, Tool, Writing, Content

Most Popular Automotive Marketing Posts of the Past Month 

1 To Price or Not to Price: That is the Question!

To Price or Not to Price: That is the Question!

Added by Brett Sutherlin on February 6, 2019

2 Digital Retailing is Not About Technology

Digital Retailing is Not About Technology

Added by Scot Eisenfelder on February 15, 2019

3 Content Marketing

Content Marketing

Added by Lenny Gomez on January 2, 2013

4 Google Dealer Playbook

Google Dealer Playbook

Added by Ralph Paglia on September 29, 2017

5 High tech strategies at Samsung

High tech strategies at Samsung

Added by Lucy Jane on December 22, 2018

6 Facebook Offers

Facebook Offers

Added by Ketty Colom on February 12, 2013

7 Main SEO Trends 2019

Main SEO Trends 2019

Posted by Kevin Lewis on January 24, 2019

8 Autonomous Vehicles

Autonomous Vehicles

Added by Scot Eisenfelder on February 7, 2019

9 Witt's Wise Words: Team Work and Team Management

Witt's Wise Words: Team Work and Team Management

Added by Bill Wittenmyer on February 4, 2019

Google Adsense Digital Advertising Example

Automotive Marketing and Advertising Articles by AutoBlog

Jeep and Ram do the pre-Super Bowl ad thing again

Filed under: ,,,,

Help comes from OneRepublic, Jeremy Renner, American workers and a herd of rams.

Continue reading Jeep and Ram do the pre-Super Bowl ad thing again

Jeep and Ram do the pre-Super Bowl ad thing again originally appeared on Autoblog on Fri, 01 Feb 2019 08:50:00 EST. Please see our terms for use of feeds.

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ADM Events Posted for Automotive Marketing and Sales Professionals

My Assignment Services Plans To Hire New Experts For Providing Efficient Essay Help All Across The World

Posted on: January 30, 2019

With the demand to provide essay help services to students, My Assignment Services has hired many experts from different disciplines.

Students have to deal with essays as their corresponding assignments in every…



Time:January 30, 2019 at 6pm to January 30, 2020 at 7pm
Location:Sydney, NSW, Australia
Export to Outlook or iCal (.ics)

My Assignment Services Launches New Year Discount in All Its Assignment Help Melbourne Services

Posted on: January 23, 2019

With wide demand of quality assignment help services being provided in Melbourne, the leading provider of academic solution plans to launch New Year discount in its assignment writing services.

Assignments have become a way of life particularly for the university students,…



Time:January 23, 2019 at 6pm to January 23, 2020 at 7pm
Location:Sydney, NSW, Australia
Export to Outlook or iCal (.ics)

My Assignment Services Launches Public Health Assignment Help as Its New Topic Vertical

Posted on: January 16, 2019

Christmas has come early for My Assignment Services as they decide to launch a new subject vertical known as the public health assignment help services.

Public Health holds its concerns with the disciplined fields of medical, nursing and science. Particularly when there is a lot of components…



Time:January 16, 2019 at 6pm to January 16, 2020 at 7pm
Location:Sydney, NSW, Australia
Export to Outlook or iCal (.ics)

My Assignment Services Starts Hiring International Nurses to Provide Expert Assistance on Its Nursing Assignment Help Section

Posted on: January 08, 2019

While nursing assignments are going on ever increasing demand, My Assignment Services plans to hire experts from round the globe to assist their students with their nursing assignment help services.  

 

The search for the best assignment help service is now over because there has been major development and strategy taken place on the forefronts for My Assignment Services. Now they are hiring…



Time:January 8, 2019 at 6pm to January 8, 2020 at 7pm
Location:Sydney, NSW, Australia
Export to Outlook or iCal (.ics)

My Assignment Services Climbs Higher To Become the Best Provider of Assignment Help in Australia

Posted on: December 28, 2018

 

With the company providing variety of services in the particular calendar year, My Assignment Services becomes close students heart in providing the effective assignment help in Australia.

 

My Assignment Services is becoming the pioneer under the name of best assignment help service in Australia. This year has been great so far because they have readily launched many…



Time:December 28, 2018 at 6pm to December 28, 2019 at 7pm
Location:Sydney, NSW, Australia
Export to Outlook or iCal (.ics)

 
 
 

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Top Automotive Marketing Forum Discussions

1. Main SEO Trends 2019

Posted by Kevin Lewis on January 24, 2019

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ADM Notes

ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Blog Post Featured

Created by Ralph Paglia Jan 16, 2009 at 10:24am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Profile Featured

Created by Ralph Paglia Jan 16, 2009 at 10:18am. Last updated by Ralph Paglia May 10, 2010.

Top 5 ADM Content Posts of Past 7 Days

2. Content Marketing

Added by Lenny Gomez on January 2, 2013

3. Google Dealer Playbook

Added by Ralph Paglia on September 29, 2017

4. Facebook Offers

Added by Ketty Colom on February 12, 2013

5. High tech strategies at Samsung

Added by Lucy Jane on December 22, 2018

Automotive Marketing News

Subaru emphasizes safety, capability with Forester ad campaign

Subaru of America has launched its national ad campaign for the redesigned 2019 Forester and much like the vehicle itself, the commercials have a familiar look and feel.

VW names new lead ad agency for North America

Three months after global advertising giant WPP won Volkswagen's North American business, the carmaker has named Johannes Leonardo the lead agency on the account, even though the shop is not majority-owned by WPP.

Super Bowl exposure, without the expenditure

How some auto brands basked in the big-game spotlight, without paying for TV time.

Acura replaces Toyota as title sponsor of Grand Prix of Long Beach

Acura is replacing Toyota as the title sponsor of the long-running Grand Prix of Long Beach street race. The multiyear agreement came together just before the holidays last year.

Fewer Super Bowl auto ads leaves brands with more room to shine

The reduced number of Super Bowl car ads benefited the five brands that participated this year -- Audi, Hyundai, Kia, Mercedes-Benz and Toyota.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

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