Automotive Digital Marketing ProCom

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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Ralph Paglia

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing

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CarChat24 Asks; Why Do Chat Providers Hide Their Pricing?

by Ralph Paglia CarChat24 Asks; Why Do Chat Providers Hide Their Pricing? Learn more by visiting

VGT 25 Years 1 w contact

by Theresa Wells

SIGNTHENDRIVE - Looking for the Best VW Sign Then Drive Deal?

by Ken Beam Who is the Best VW Sign Then Drive Deals on the `Net??? This is the answer...... See you at Douglas VW in Summit NJ!

Open House at Douglas Infiniti on 11/20/2014

by Ken Beam You are cordially invited to the Douglas Infiniti Open House on Thursday 11/20/2014 from 5:30-8:30pm Food & beverages will be served and ALL are welcomed! We look forward to seeing everyone this Thursday! Your Friends at Douglas Infiniti

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Latest ADM Activity - Click "More" at bottom!

Alexander Lau commented on Paul Potratz's blog post Are You Fully Prepared?
"I guess this is a good reminder, but you're kinda late on this subject, no offense. Additionally, we could get into usability studies and testing, etc.on responsively designed / coded layouts, etc. Just because something is responsively…"
18 hours ago
Paul Potratz posted a blog post

History Repeats Itself

Your SEM Account Proves ItRunning a search engine marketing campaign will only get you so far without developing an advanced pay-per-click strategy. If you're not taking advantage of these two tools in your AdWords account, you're missing out. By using the accounts historical data, Google can calculate how certain changes impact your account's performance, as well as provide insights into expanding targeting capabilities that will increase conversions significantly. This week on…See More
18 hours ago
Alexander Lau commented on Peter Martin's blog post Stop Viewing it as Reputation Management and more Like Identity Marketing
"Use Yext (ask for Nicole), if you want Brand Analytics service (partially part of RM, when it comes down to it) @, but be prepared to have to pay forever. As soon as you stop paying they strip out your credentials from their…"
18 hours ago
Alexander Lau commented on Paul Potratz's blog post What Exactly Are We Selling?
"Eh? Dealers all sell the same new cars and then there's used cars, which is a complete crap shoot! LOL! Pretty stinking easy."
18 hours ago
Alexander Lau commented on Manny Luna's blog post Why won't Cobalt update all the GMC/Buick OEM sites? This is effecting organic traffic!
"How did I miss this? Well, unfortunately, my current boss has put a mussel on me. I cannot say what I want to say about Cobalt. "
18 hours ago
Paul Mirek posted a blog post

5 Things We Read This Week: December 14-19

Dealership reviews coming to AutoTrader, the state of the U.S. auto market, and an important new Google AdWords metric1. Adding Dealership Reviews (Auto Remarketing)AutoTrader will begin integrating consumer-generated ratings and reviews from DealerRater into its dealer profile pages starting this month. will also introduce a “Rate & Review This…See More
21 hours ago
Yoey Thamas posted blog posts
Mike Elliott liked Renee Hans's profile
Jonathan Dawson shared their blog post on Twitter
Rob Hagen posted a video
Jonathan Dawson posted a blog post

5 Rules of Effective Negotiating

What myths do you believe about the negotiation process? Or what mistakes do you make that cost you deals and gross? I want to help you become a better negotiator by teaching you 5 rules of effective negotiating. Rule # 1 - Establish clear expectations. You need to consistently tell customers what to expect, what your role is, and what the next step is in the process. For example, I teach sales people to explain these 2 things to the customer before showing numbers: a) their store’s penciling…See More
Jonathan Dawson updated their profile
Alexander Lau commented on Byron Tyers's blog post Did your last marketing campaign feature a dedicated landing page?
"Yes, I should have said, "full-fledged websites with numerous calls-to-action." Most of the time, more is less, in that arena. At least, that's been my experience over the past 19 years. :-)"
Byron Tyers commented on Byron Tyers's blog post Did your last marketing campaign feature a dedicated landing page?
"Great point Alexander... The less stuff for customers to look at, the better..."
Alexander Lau commented on Byron Tyers's blog post Did your last marketing campaign feature a dedicated landing page?
"Basic landing pages, with forms tend to convert better, than forms on websites. At least, that's the going theory. Simplicity rules, stuff like"
Alexander Lau commented on Brian Cox's blog post Don’t Be So Serious!
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Alexander Lau commented on Brian Cox's blog post Don’t Be So Serious!
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Alexander Lau commented on Brian Cox's blog post Don’t Be So Serious!
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Alexander Lau commented on Brian Cox's blog post Don’t Be So Serious!
"Nice, exactly. Here is another dealer doing this... "
Alexander Lau commented on Ralph Paglia's blog post Driving Customers Away: Bad Marketing Is Not Simply Ignored - Use Social Logins
"Thanks Ralph. A very good article, nonetheless! Merry Christmas"

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Don’t Be So Serious!

Posted by Brian Cox on December 15, 2014 at 6:30am 4 Comments

A little over a month ago, a couple of employees at a car dealership in Illinois published a music video on YouTube titled “Keys In A Box,” which parodied a sketch from Saturday Night Live.

These two individuals proceeded to have a great time and showcased their dealership in a creative and fun way. Their reward? Over 67,000 views in just one month, as well as compliments from Jalopnik, Edmunds and AdWeek. I wouldn’t be surprised if this helps place the dealership top-of-mind when a local customer is ready to buy their next vehicle.


Having fun with your branding and being creative with any videos can help you stay top-of-mind with your customer base. Think of the Volkswagen commercial that debuted a few Super Bowls ago – the one…


What Exactly Are We Selling?

Posted by Paul Potratz on December 16, 2014 at 9:00am 2 Comments

Market To A Lifestyle

Each person leads a different lifestyle than the next so stop with the general ads and start getting more specific! 

Make your audience feel like you're speaking directly to them. Talk about the tough trucks on your lot and target it to construction workers, people with boats, or even those interested in country music.

On this episode of Think Tank Tuesday, learn how to give your ads a more personal feel that users can connect with.

Stop Viewing it as Reputation Management and more Like Identity Marketing

Posted by Peter Martin on December 15, 2014 at 10:13am 3 Comments

Reputation management has been around for longer than the internet. It's not new. In the past, it's been considered public relations, branding, customer service, word of mouth; the list of different components associated with old school reputation management is huge.

In the automotive industry, it's become a buzzword that encompasses all of these things to some extent. It has been more easily quantified in the form of online reviews on sites like Yelp, Google+, and DealerRater, but it's still pretty much the same thing that it's always been. Treat customers right, fulfill their needs, address their concerns, and ask them to tell others about their experience. That's how reputation management has always been and that really hasn't changed.

What has changed is the way…


Proactive Live Chat

Posted by TERRY GIBSON on December 11, 2014 at 2:16pm 0 Comments

WestJet: A No Holds Barred Customer Loyalty Strategy

Posted by Richard Holland on December 11, 2014 at 5:00am 0 Comments

Last year, WestJet pulled off an elaborate scheme whereby flight passengers met with a virtual Santa at the gate to share any Christmas wishes. Upon arrival, these passengers were beyond delighted to discover the very gifts they had just wished for circling the baggage carousel. The whole caper was filmed and edited into a story that has been viewed by over 37 million people to date.


Just last week, WestJet pulled it off again. This time, however, they chose to take their holiday plans to a small, poverty-stricken village in the Dominican Republic. Santa’s sleigh was staged in the middle of the village, where both children and adults could relay their Holiday needs and wishes to Santa via video. Not long afterwards, a huge party was held to…


3 Horrifying Fails of Dealership Follow-Up Emails

Posted by Rebecca Kon on December 10, 2014 at 12:33pm 1 Comment

Your dealership follow-up process impacts the effectiveness of everything from your live chat service to your advertising efforts. Without proper follow-up, shoppers don’t buy...and then your dealership doesn’t make any money.

With that in mind, and you might want to sit down for this...after doing some research, I’ve discovered a horrifying reality…the email follow-up process is broken for many dealerships.

Yes, you read that right. The email follow-up process is broken, and it needs mending ASAP!

So in an effort to repair the dealership email follow-up process, I’ve outlined below three ways that dealership emails are currenting failing, and also given the solutions dealerships can use to prevent these horrible email fails and win back their shopper satisfaction and sales!…


R.I.P Organic Reach: Now Let’s Talk About Engagement

Posted by Paul Mirek on December 10, 2014 at 10:30am 13 Comments

Answers to your burning questions about Facebook’s big changes—and what you can do next 

With a single blog post, Facebook sent tremors through the marketing community in mid-November. The cause? A forthright admission that “new volume and content controls for promotional posts” will significantly decrease the distribution of this type of content starting in January 2015.  

Is this going to make things tougher for your dealership? Well, most likely—but making the most of free marketing tools, whether it’s social media or SEO, has never been a sure thing. However, just how much your dealership should be worrying depends on where you’re focusing your social…


How To: Handling The Showrooming Customer At Your Dealership – AutoMotion Webinar

Posted by Josh Knutson on December 10, 2014 at 7:30am 0 Comments

Showrooming has taken over the automotive industry with mobile customers changing the way in which dealerships interact with consumers:

  • Are customers shopping your competitors right on your showroom floor?
  • Has your dealership become over-run with smart phone engaged consumers, and you don’t know how to handle them?
  • Are you loosing car sales due to your lack of strategy to handle the mobile shopper?

If you answered YES to all the above, then this educational webinar is for you!

** Stay tuned for the LIVE dealership question and answer session at the end of the…


Saving Money is Often a Matter of Saving Time

Posted by Jim Jabaay on December 9, 2014 at 10:48pm 0 Comments

In the car business, we often look to increase sales while decreasing spend. We're a budget-conscious industry, so that normally means spending less money and doing things manually. In many cases, that's fine. In some instances, the money saved by doing things manually actually costs a dealership more in the way of time spent.

Time is money. We've all heard the idiom. It's very true, particularly when it comes to automotive digital marketing. It's very easy for dealers to fall into the trap of cutting costs for the sake of cutting costs, but when does the cost savings actually start costing you money?

In our segment of the industry, the easy example is to look at Craigslist, eBay Motors, and social media as places where dealers can post inventory manually. It's not hard but it does…


Scion Selects 3 Birds to Energize its Dealer Communications Program

Posted by Paul Mirek on December 8, 2014 at 2:08pm 0 Comments

All-new Scion Showroom digital newsletter offers new way for brand to communicate with dealers and staff

Chapel Hill, N.C., December 8, 2014 – Building on proven experience in consumer-focused branded messaging, 3 Birds is honored to announce its selection as the exclusive provider for Scion’s internal dealership and staff communication newsletter, Scion Showroom. The partnership kicked off in June 2014 and breaks new ground in translating Scion’s Tier 1 branding principles and marketing and advertising support to the Tier 3 level. 3 Birds is responsible for all major elements of the communications program, including creative and content asset development, responsive web design technology, and easy email sending and tracking to further Scion’s goals of continuous innovation,…


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ADM Professional Community Blogroll:
1. Social Media Optimization 

3. Persuasive Concepts Social Marketing  

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5. Ford Community 

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9. Toyota Social Media

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11. Weed Out Losers and Hire Winners 

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