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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

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Chevy Spins Gaffe Into Gold (10/31/14)

A marketing push from awkward TV moment; gas-pump sales bump?; Marchionne on Fiat Chrysler quality; U.S. fines Ferrari.

Ram Dragged Down by Tech? (10/31/14)

'Learning curve' hurt score, boss says; Ford's aluminum edge?; Takata deadline; Kia exec quits; Snyder: Spiff 'treats' may do trick.

Rising Friction for Suppliers (10/30/14)

Suppliers like Toyota and BMW, dislike industry price-cut efforts; obese crash dummies; Chrysler recalls; where 'zombies' live.

Hyundai Plans Prius Fighter (10/30/14)

Hybrid would not be based on existing car; Ford Explorer refresh; VW profit up; Takata recall update; gauging Twitter effect.

Peeling Off from Ferrari (10/29/14)

Fiat Chrysler tackling debt, ambitious growth plan; Chrysler, Ford recalls; GM to expand Mich. plant; Nissan aids Ebola fight.

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Chevy presents Colorado with 'technology and stuff' to World Series MVP [UPDATE]

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Chevy presents Colorado to World Series MVP

UPDATE: Chevy was quick to turn Wilde's nervousness into social media pay dirt this afternoon, embracing the "technology and stuff" line with a hashtag on Twitter, and even a starring role on the Colorado's consumer website. That's what you call lemonade, folks.

Being named the Most Valuable Player in the World Series has its perks. For one, it means you're pretty much the best baseball player in the world. You'll probably never have to pay for a drink, too. But it also means you get... a brand new Chevy!

Every year Chevrolet gifts a new car to the MVP at the World Series, just as it does at the All-Star Game and at the Super Bowl. It's a good marketing gimmick, associating the brand with winners and stuff that America likes. So long as you can get someone to verbalize that relation at the handover ceremony. But the Bowtie brand seemed to fall short when it asked one of its regional managers, Rikk Wilde, to make a little speech and give San Francisco Giants pitcher Madison Bumgarner the keys to his new Chevy Colorado.

Wilde's speech was a little awkward, to say the least, but at least he made sure to point out all the "class-winning... and -leading...um, you know, technology and stuff."

Continue reading Chevy presents Colorado with 'technology and stuff' to World Series MVP [UPDATE]

Chevy presents Colorado with 'technology and stuff' to World Series MVP [UPDATE] originally appeared on Autoblog on Thu, 30 Oct 2014 12:45:00 EST. Please see our terms for use of feeds.

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Chrysler 200 subtitles performance in latest round of advertising

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Chrysler 200

Every once in a while, we come across a car video narrated in a foreign language and subtitled in English. They usually center on foreign-made automobiles, but this latest series of videos comes straight from Detroit.

Airing for the first time during's NFL broadcasts, these four commercials for the 2015 Chrysler 200 were produced by Wieden + Kennedy Portland - the same advertising firm that created the now-legendary Eminem spot for the last-generation 200.

Each clip in the "Ready to Take on the World" campaign highlights a different aspect of the American sedan and is narrated in Japanese, German or Swedish - each with English subtitles - associating the 200's Japanese level of quality, German performance and Swedish safety standards. But while the clips are ostensibly set in Japan, Germany and Sweden, Automotive News reports that they were actually filmed at home in the US.

It's an interesting way to sell an American car, and you can view the first three clips below and what you think of the new campaign, with the fourth Swedish spot still to be released.

Continue reading Chrysler 200 subtitles performance in latest round of advertising

Chrysler 200 subtitles performance in latest round of advertising originally appeared on Autoblog on Mon, 27 Oct 2014 19:01:00 EST. Please see our terms for use of feeds.

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Dealers pressure Edmunds to remove 'Haggling' videos from YouTube [w/videos]

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Screencap of Edmunds ad depicting haggling over groceries

Many people absolutely abhor the car-buying process - especially haggling back-and-forth with a salesman to settle on a price. A 2014 study from Edmunds found that 83 percent of respondents would like to cut negotiating from the purchasing experience, and about 20 percent of them would have given up sex for a month to do it. However, Edmunds might have taken advertising that point a little too far recently, as it's had to remove a series of ads for its Price Promise no-haggle service from YouTube because they angered the company's dealer partners.

The commercials put hidden cameras in a grocery store and tried to convince people to negotiate for goods including milk, bread and squash. The checkout cashier used classic tactics like calling his manager and offering to throw in things the buyer didn't want to try to persuade them to overpay. While the ads are no longer on Edmunds' YouTube page, Ad Age still has two of them available, and they're viewable below.

Edmunds claims that the commercials were meant as an exaggerated joke showing off outdated sales techniques, but dealers evidently didn't get the joke. According to Ad Age, some showrooms even cancelled their subscriptions with Edmunds to advertise cars on the website. The sellers felt that the company was undermining their business when they were supposed to be partners.

According to Ad Age, Edmunds initially had no intention of removing the commercials, but it eventually took them down. In a statement, company president Seth Berkowitz said in part, "Our digital videos illustrating the 'Absurdity of Haggling' missed the mark. Some of our partners were deeply insulted, expressing that our attempt at humor reinforced outdated stereotypes. That was obviously never our intent."

Scroll down to watch two of the ads, and see for yourself, then let us know what you think in Comments.

Continue reading Dealers pressure Edmunds to remove 'Haggling' videos from YouTube [w/videos]

Dealers pressure Edmunds to remove 'Haggling' videos from YouTube [w/videos] originally appeared on Autoblog on Mon, 27 Oct 2014 15:31:00 EST. Please see our terms for use of feeds.

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Rob Hagen posted a blog post

Social Content Examples for November 2014

Let me start off by stressing the word social, these are going to be topics, events and days of interest that you can use to be conversation pieces with people in your online communities. None will be car specific but instead topics that might stimulate two-way conversations and recognition. People are pretty smart, they know ABC Toyota sells Toyota’s, you don’t have to tell them every day.These topics will fall into the fun section of my 4-3-2-1 Rule of Facebook Posting. Each month, I will…See More
7 minutes ago
Manny Luna commented on Timothy Martell's blog post Is Your Dealership Investing in Itself or Third Parties?
"Where's my buddy Mark? Do real company stuff I call it! #RCS Nice post Tim.  "
3 hours ago
Manny Luna liked Timothy Martell's blog post Is Your Dealership Investing in Itself or Third Parties?
3 hours ago
Manny Luna shared Timothy Martell's blog post on Twitter
3 hours ago
Peter Martin liked Jim Jabaay's blog post 3 Reasons Dealers Should Post Inventory on Social Media
5 hours ago
Jim Jabaay posted a blog post

3 Reasons Dealers Should Post Inventory on Social Media

Social media has been a hot topic of discussion for car dealers even before Facebook overtook MySpace. There are plenty of gurus, vendors, experts, and in-store personnel who have different opinions on the topic of posting inventory. To us, the answer is very clear.Studies show that people do not go to social media to search for…See More
6 hours ago
Jim Jabaay liked Anne Fleming's blog post 7 Ways to Leverage Sales to Women and Increase CSI Now
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Jim Jabaay liked Jeffery Sterns's blog post Do You Know How Many Website Visitors You Get Late at Night?
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Jim Jabaay liked Mike Elliott's discussion Industry Could Realize Best October Since 2004, Say Analysts
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Jim Jabaay liked J.D. Rucker's blog post The Pursuit of Mediocrity is YOUR Best Friend
6 hours ago
Lisandra Ramos posted a blog post

The Top Ten Auto News Stories of the Week: October 25 - 31

Happy Halloween and TGIF, Auto Professionals! It’s been a busy week, but that’s no reason to fall behind on the latest auto industry news and blogs. As always, we’ve got your back.In this week’s Top 10, you’ll learn about mobile search and video, zombie cars, how you can decrease turnover at your dealership, and much…See More
6 hours ago
Paul Potratz posted a blog post

Did You Hear About This?

Showcase Your BusinessGoogle's new feature gives you more ad real estate and showcases different aspects of your business like never before. If you're looking to expand your ad performance on Google search networks and create more awareness for your brand, this tool will help.This week on Hard Facts, find out about this new Google Feature and learn how to implement it for your business.See More
9 hours ago
Timothy Martell liked Timothy Martell's blog post Is Your Dealership Investing in Itself or Third Parties?
9 hours ago
Timothy Martell posted a blog post

Is Your Dealership Investing in Itself or Third Parties?

When I started doing SEO and social media for dealers, the one thing that really worried me was how often dealers are being outranked in search engines by third-party listing sites like Autotrader, Cars.com, CarGurus, and Edmunds.After all, these are sites that make more money from dealers by essentially…See More
10 hours ago
John Sternal posted a blog post

Swapalease.com Disagrees With Consumer Reports

Swapalease.com is more than just an advocate of lease transfer. The company is also a strong advocate of leasing. Therefore, Swapalease.com is challenging many of the points made by Consumer Reports in a recent lease versus loan comparison column, “Buying vs. leasing basics for cars”, published earlier this month. “It was disappointing to see the details of the comparisons made by…See More
10 hours ago
Steven Laureys and Ralph Paglia are now friends
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Mike Gorun posted a blog post

The Mind is Like a Parachute – It Works Best When Open

Competition in business is usually a good thing.  Sure, we’d all like to have the market cornered, but without a little competition we would perhaps never figure out ways to improve our products or services and keep our customers coming back.  In an interesting…See More
14 hours ago

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Top Ten Most Popular Automotive Marketing Posts of the Past 30 Days 

1 Links May Die Someday for SEO, but Not Quite Yet

Links May Die Someday for SEO, but Not Quite Yet

Added by J.D. Rucker on October 24, 2014

2 Our Connections are a Reflection of How to Market a Dealership

Our Connections are a Reflection of How to Market a Dealership

Added by Subi Ghosh on October 8, 2014

3 The Sales Management Super Conference

The Sales Management Super Conference

November 11, 2014 at 8am to November 13, 2014 at 12:30pm at Atlanta Buckhead Marriott Hotel and Conference Center

Organized By: James A. Ziegler

4 What Women Want: How to Connect with The Modern Female Car Buyer

What Women Want: How to Connect with The Modern Female Car Buyer

Added by CDK Global on October 23, 2014

5 Are You Getting the Most Out of Your Dealership's Website?

Are You Getting the Most Out of Your Dealership's Website?

Added by CDK Global on October 15, 2014

6 Is It Possible to Have Good SEO Simply by Having Great Content

Is It Possible to Have Good SEO Simply by Having Great Content

Added by Ralph Paglia on October 27, 2014

7 The Pursuit of Mediocrity is YOUR Best Friend

The Pursuit of Mediocrity is YOUR Best Friend

Added by J.D. Rucker on October 15, 2014

8 Does Your Dealership C.A.R.E.S.? Part 1

Does Your Dealership C.A.R.E.S.? Part 1

Added by Rob Hagen on October 6, 2014

9 Do You Know How Many Website Visitors You Get Late at Night?

Do You Know How Many Website Visitors You Get Late at Night?

Added by Jeffery Sterns on October 8, 2014

10 Going Beyond All-You-Can-Eat In Loyalty

Going Beyond All-You-Can-Eat In Loyalty

Added by Mike Gorun on October 24, 2014

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From the Trenches - SEO for Dummies Like Me - Real-Time

Posted by Tom Gorham on October 27, 2014 at 5:30pm 6 Comments

Search Engine Optimization - the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results.

KEYWORDS - on-site SEO, off-site SEO, meta tags, spiders, algorithms, inbound links, link spamming, white hat, black hat, page rank, link analysis, author rank, citation analysis, probability distribution, spoofing, spamdexing, Hummingbird, Penguin...

 

Is your head spinning?

 

Can we…

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Why Video Is Important For Your Marketing Strategy

Posted by Brian Cox on October 27, 2014 at 5:00am 0 Comments

When businesses ponder how to increase their presence on search engines, they typically turn to SEO strategies. Content marketing has always been a large part of any SEO strategy. It’s a given that the more fresh, relevant and unique content you produce, the better chance your online properties will have of showing in search engine results. According to an article by Search Engine Land, in the past, when considering an SEO plan, the primary type of content marketers thought of was text. As consumer behavior changes, however, visual content is becoming increasingly important.

 

According to the article, a Google study that tracked consumers’ points of influence on their path to purchase, found…

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Influencer Marketing: How It Can Make Your Dealership's Brand More Powerful

Posted by Ralph Paglia on October 26, 2014 at 5:02am 0 Comments

Influencer Marketing: How It Can Raise The Value Of An Auto Dealership's Regional Brand 

I have seen automotive digital marketing emerge from being a curiosity in the minds of most car dealers, and become the generally accepted "Smart Money" portion of a dealership's marketing communications budget...

Along the way, the "Content Marketing" category within automotive digital marketing has been transformed by a few savvy car peeps into being referred to as "Influencer Marketing".  The term has a natural positive vibe within the auto industry, which has always been chock full of car buyer influencers (Third basemen) for over a hundred years... So, it is easy to understand why Influencer Marketing is one of…

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Links May Die Someday for SEO, but Not Quite Yet

Posted by J.D. Rucker on October 24, 2014 at 5:40pm 16 Comments

Inbound links still matter. Despite what you may here from SEO gurus around our industry, the power of high-quality, relevant, and natural inbound links to a dealer's website is still apparent. Google's Matt Cutts acknowledged that in the long run, this may not be the case.

That day, however, is not today.

Google is reportedly in the middle of a 10-year plan to discount links from the search algorithm. The best guess is that they're at about year 5 of this plan, which means that we still have another half-decade to make the adjustment. Many of us already are, but that does not mean that links should not be a part of the overall strategy.

Earn them. Use them appropriately. Avoid anything spammy or unnatural. Focus on incredible content that can get people to…

Continue

The Top Ten Auto News Stories of the Week: October 18 - 24

Posted by Rebecca Kon on October 24, 2014 at 11:59am 0 Comments

Happy Friday, Car Dealers! We have some great automotive news articles and blogs to share with you this week! Make sure to read them all to stay smart about what’s happening in the auto industry and how you can transform your dealership to keep up in today’s market.

  1. Here’s Why Automakers Are Ahead of the Game in Digital

The best marketing sends a message to the right shopper at the right time. Some automakers like Honda are taking this message to heart and trying out more targeted, direct-response advertising. Find out how it’s working out for them in this article by Adweek!…

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Mobile Search Rank Study Shows It's Good to Be #1

Posted by Mark Frost on October 24, 2014 at 8:55am 0 Comments

If you've spent any time on the marketing side of your dealership, you know how valuable organic search traffic is. But in order to receive a large amount of search traffic, you need to rank for a variety of different keywords, which means having a properly-optimized website, high-quality content, and inbound links from authoritative sites.

Now, on the desktop side, there have been plenty of studies that prove that the #1 organic result on Google receives the brunt of the clicks. As Google users become more familiar with searching for information online, and Google updates its algorithm to provide better overall results, though, the number of people who…

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How Timing Can Affect These 3 Elements on Your Dealership Website

Posted by Lisandra Ramos on October 24, 2014 at 6:00am 0 Comments

“You don't have to swing hard to hit a home run. If you got the timing, it'll go.” - Yogi Berra

Three American League MVP awards, 10 championships, and 15 All-Star Games -- Yogi Berra is arguably one of the best catchers in MLB history and knew a thing or two about the importance of timing.

It got me thinking about today’s post and how lead generation can be the equivalent to your online at-bat. So taking Yogi’s wisdom into consideration, what are some website elements where you have the opportunity to hit a home run if your timing is right?

Lead forms

Getting your online shoppers’ information on a lead form is tricky. Understanding that many of your shoppers are concerned about privacy -- how can you proceed?

I’ll start with a don’t -- don’t put lead forms on your dealership’s…

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Going Beyond All-You-Can-Eat In Loyalty

Posted by Mike Gorun on October 24, 2014 at 5:30am 2 Comments

When consumers think of loyalty programs, they typically think of racking up miles, or frequenting a business in exchange for rewards, perks or freebies.

No matter what business you patronize, there is a good chance that it is offering some sort of loyalty incentive. In fact, many argue that loyalty programs are so prevalent nowadays that they are losing some of the initial qualities that attracted consumers to them back some 45 years ago. Namely, that feeling of being treated special in exchange for the customer’s ongoing business and continued loyalty. Today, some loyalty programs choose not to even offer rewards. Instead they just provide the concept of receiving lower prices. Many grocery store chains have the regular price and then a loyalty…

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Why Customers Leave Without Buying A Car And What To Do About It

Posted by Patrick Kelly on October 23, 2014 at 11:00am 1 Comment

What's the most creative reason you've heard from a customer who is leaving your dealership lot without purchasing?

Sure there are the typical, "have to check with my spouse," and "have to pick up my kids at their soccer game." Then there are the more atypical reasons: "I have a dentist appointment," or "My mother-in-law's in town." If it's one of the latter, warning bells should be ringing. Who would rather go to a dentist appointment or visit with their mother-in-law than buy a car?

 

According to AutoLoop Engage's call center statistics, only three percent of customers who leave without purchasing give the salesperson the real reason. Our agents have connected and engaged with thousands of unsold…

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What Women Want: How to Connect with The Modern Female Car Buyer

Posted by CDK Global on October 23, 2014 at 8:30am 2 Comments



 Marissa Dogeagle Smith, Account Advocate at CDK Digital
by Marissa Dogeagle Smith, Account Advocate at CDK Digital

How well do your website content and staff appeal to the modern female car shopper?

There’s been some great discussion lately about how to win the hearts of autoshoppers, but a woman’s vehicle needs may be prioritized…

Continue

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Automotive Marketing and Car Dealer News from AutoBlog

Chevy presents Colorado with 'technology and stuff' to World Series MVP [UPDATE]

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Chevy presents Colorado to World Series MVP

UPDATE: Chevy was quick to turn Wilde's nervousness into social media pay dirt this afternoon, embracing the "technology and stuff" line with a hashtag on Twitter, and even a starring role on the Colorado's consumer website. That's what you call lemonade, folks.

Being named the Most Valuable Player in the World Series has its perks. For one, it means you're pretty much the best baseball player in the world. You'll probably never have to pay for a drink, too. But it also means you get... a brand new Chevy!

Every year Chevrolet gifts a new car to the MVP at the World Series, just as it does at the All-Star Game and at the Super Bowl. It's a good marketing gimmick, associating the brand with winners and stuff that America likes. So long as you can get someone to verbalize that relation at the handover ceremony. But the Bowtie brand seemed to fall short when it asked one of its regional managers, Rikk Wilde, to make a little speech and give San Francisco Giants pitcher Madison Bumgarner the keys to his new Chevy Colorado.

Wilde's speech was a little awkward, to say the least, but at least he made sure to point out all the "class-winning... and -leading...um, you know, technology and stuff."

Continue reading Chevy presents Colorado with 'technology and stuff' to World Series MVP [UPDATE]

Chevy presents Colorado with 'technology and stuff' to World Series MVP [UPDATE] originally appeared on Autoblog on Thu, 30 Oct 2014 12:45:00 EST. Please see our terms for use of feeds.

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Google Blog Articles, News and More

Through the Google lens: search trends October 23-30

Grab some candy corn and a caramel apple and settle in for a look back at another week in search trends:

Time for trick or treating
With today’s Halloween holiday, people are turning to the web to look for
last-minute costumes and pumpkin-carving tips. Top costume searches include Elsa from Frozen, Anna from Frozen, Olaf from Frozen (people can’t just let it go, can they?) and Maleficent. Whether you’re trick-or-treating or not, get the most out of the twilight hours tonight—Daylight Savings Time comes to an end on Sunday, which means it will be getting darker earlier. At least you get some extra sleep out of the deal.

Sports endings and beginnings
The World Series came to a thrilling conclusion on Wednesday night with Game 7 in Kansas City’s Kauffman Stadium, as the San Francisco Giants’ took home their third victory in just five (even) years. The star of the night—and the series—was undoubtedly Madison Bumgarner, the Giants’ 25-year-old ace starting pitcher who came into the game in relief in the fifth inning and more than earned both the save and his MVP trophy, capping off a postseason performance for the history books. He was the top topic in search Wednesday, with more than 1 million searches. Fellow teammates Buster Posey and “Panda” Pablo Sandoval were also on the list.
As baseball fans put their caps and gloves in storage and look longingly at the calendar for March (pitchers and catchers report in 114 days!), fans of the NBA are just getting going. Basketball season started this week and the web was full of searches for the Cleveland Cavaliers (who are welcoming hometown hero Lebron James back to the fold), Miami Heat (the team LeBron left behind) and Chicago Bulls.

Trouble in the skies
There was a spike in searches around NASA when an unmanned rocket erupted into flames seconds after liftoff on Tuesday. The spacecraft and its cargo were lost, and the launch pad suffered heavy damage. Also this week, there was a breakthrough in the mystery of Amelia Earhart’s final flight. A piece of debris located on a tiny island has been identified as a piece of her lost plane.

Movie marvels
Marvel this week revealed a lineup of nine new movies to be released over the coming years, along with some casting details. Alongside familiar faces like Captain America and Iron Man, we’ll soon see a film about the Black Panther, who will be played by Chadwick Boseman. Marvel also revealed that Sherlock star (and Internet fave) Benedict Cumberbatch will play Doctor Strange in the 2016 movie.

Tip of the week
Don’t get caught off-guard by the changing of the clocks. With the Google app, you can set a reminder to reset the clocks on your microwave, in your car and on your wall as soon as Daylight Savings Time comes to an end on Sunday. Just open the app and say “Ok Google, remind me to change the clocks on Sunday.” Now relax and enjoy that extra hour of sleep!

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Automotive Marketing News

Ram quality, reliability dragged down by technology, new boss says

Fiat Chrysler Automobiles' Ram brand chief says cockpit technology was partly responsible for the brand's ranking in the latest Consumer Report's reliability study.

How the 'Chevy Guy' became, you know, a hit and stuff

Late Wednesday night, General Motors introduced America to the 2015 Chevrolet Colorado -- the dependable, all-new pickup that comes with 'you know, technology and stuff.'

Ford's Fields lunch auction draws top bid of $100,000

The price to have lunch with Mark Fields? $100,000. Ford's new CEO will have an exclusive lunch with the highest bidder to benefit Detroit charity Focus: HOPE.

On Twitter, 140 characters = $716 million in car sales

It's a burning question for auto marketers on Twitter: Are our tweets influencing people to buy cars? To tackle this question, the social network released new data today that attempts to show just how much 140 characters are worth.

Why the XC90 can't come soon enough for Volvo dealers

Some Volvo dealers are expecting the brand's image to blossom this spring with the arrival of its redesigned flagship crossover. And they can't wait to see what image emerges.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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