Automotive Digital Marketing Professional Community

ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers

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Automotive Marketing Professional Community Serves Car Dealers

Benefits of ADM Professional Community Membership:

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

Professional Community

2701 N. Rainbow Blvd.
Unit 2202
Las Vegas, NV 89108

Ralph Paglia

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, General Manager's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

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Learn More About Digital Marketing... Watch the Video Referenced Below!

Latest ADM Activity - Click "More" at bottom!

Mike Elliott liked TERRY GIBSON's profile
16 minutes ago
neil okun replied to J.D. Rucker's discussion Last Call for Chat Provider Recommendations
"There is a company out there that is an Active Chat Company. They have little ninja's that run on your web site. Engaging you customers that are browsing your web site. The Company is called CrossRoads.....You should try them out better yet…"
53 minutes ago
MANNY LUNA posted a status
"Chevy End of the Month Closeout Deals!…"
2 hours ago
Josh Knutson posted a discussion

AppConect Auto 2014 - Who's Going?

Wondering who will be attending this years AppConext Auto Conference in Detroit, May 13th-14th 2014. My President Ben Anderson will be presenting on…See More
2 hours ago
Rebecca Ward commented on Rebecca Ward's video

A Guide to Google’s Tag Manager

"I knew very little about this tool before Zak's webinar- as always, he provided wonderful, succinct information and we had great feedback following the webinar as well. He is definitely my go-to guy for Google Tag!"
3 hours ago
Philip Zelinger posted a blog post

Auto Industry Insiders Reviews HELIOS - A Facebook Based Customer Engagement/Sales Platform Introduced by xChange

WAAOL - Auto Industry InsidersAuto Industry Insiders is a blog talk radio show that reviews next generation technology based vendor solutions.  The show…See More
4 hours ago
Mike Elliott liked Robert Anderson's profile
6 hours ago
Mike Elliott liked Edward Niu's profile
6 hours ago
Michael Cardinelli is now a member of Automotive Digital Marketing Professional Community
6 hours ago
Jim Canto and Mike Elliott are now friends
7 hours ago
Ken Beam shared their photo on Twitter
8 hours ago
Ken Beam posted a photo

Caption this please on our Facebook page Douglas VW......

Best Caption by April 30th 2014 wins $15 Gift Card to Starbucks....... Ready?....... Set?........ GO!
8 hours ago
TERRY GIBSON left a comment for Mike Elliott
"Thank you Mike"
9 hours ago
Tom Azbill posted a discussion

Love the business just not where you are at?

Do you love the car business?Do you keeping up with industry trends?Do you know you are a leader?Do you like the challenge of motivating others to succeed?Do you generally wake up with a smile?Would you rather work hard than sit around and wait for things to happen? Do you wonder what the world outside the dealership is like on Saturday?Are you ready for a consistent pay plan and benefits?Can you travel away from home during the week but love your weekends?Would you like to learn more in a few…See More
10 hours ago
Jason Turner liked Brian Pasch's blog post AutoNation Gains Confidence To Become Their Own Lead Generation Provider
10 hours ago
Alexander Lau commented on Ralph Paglia's blog post Use Social Media "Big Data" to Create Dealership Content Marketing Strategy
10 hours ago
Alexander Lau commented on Rebecca Ward's video

A Guide to Google’s Tag Manager

"Currently use it, extremely powerful. I can answer any questions you have on it as well. "
11 hours ago
Josh Knutson posted a blog post

Mobile Apps Continue to Dominate the Mobile Web

Mobile Apps Continue to Dominate the Mobile WebAs a whole, the adoption of mobile devices continues at a staggering pace. The average consumer is now spending 18.9 hours per week on a mobile device.New data reveals:Your customer is on a smartphone.They are primarily using apps. Apps: Time…See More
11 hours ago
Kenny Alward posted a blog post

Federal Judge Decides FTC Can Hold Companies Liable For Data Security

Earlier this month, a Federal District Court judge ruled that the Federal Trade Commission has the authority to enforce and punish companies that fail to…See More
11 hours ago
David Preston posted a blog post

Amazing Features of Vintage Cars

A vintage car is an old model car. These types of cars were designed between 1919-1930.Their features were as follows:- *.Design features:- these describe the parts that made up the car. *.Functionality features: - these describe how the cars used to operate in terms of speed and safety.Design features Onboard navigation *.A cable was attached to the speedometer to pull long paper scrolls. *.They could only move up and down. If one needed to turn, he/she would have to stop and exchange the…See More
11 hours ago

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ADM Blog Posts

AutoNation Gains Confidence To Become Their Own Lead Generation Provider

Posted by Brian Pasch on April 22, 2014 at 3:30pm 0 Comments


By Brian Pasch

This week, Automotive News posted a story, written by David Barkholz and Amy Wilson, covering AutoNation's decision to reduce their dependance on third party classified websites and lead providers.

This is an interesting public statement since AutoNation had previously owned AutoUSA for a number a years, which generated exclusive 3rd party leads for their dealer network. Excess leads generated by AutoUSA were sold on the…


What Is Anticipatory Customer Service?

Posted by Mike Gorun on April 22, 2014 at 6:06am 0 Comments

A fascinating article in Forbes shared a concept that is increasingly winning over customers. In the article, the author described what he termed “anticipatory customer service” as “a customer experience that manages to serve even the unexpressed wishes and needs of your customers through the use of technology and automation.”


People are busy. A gesture such as an emailed service reminder that a customer can view when they have time in their hectic schedule, is certainly appreciated by many. However, Anticipatory Customer Service takes this to another level. Depending on the circumstances and the customer preferences, not only would you…


Processes Save Lives

Posted by Leonard Buchholz on April 21, 2014 at 8:13am 0 Comments

Processes save lives. It’s true. It is especially true when you are lying in a hospital bed with a doctor and a nurse talking to you about how their processes will save your life…which was where I found myself in the not too distant past.

Saving a customer's life begins with processes.
Saving a customer's life begins with processes.

Actually, I found it rather odd that I was being talked to about processes. Usually, I was the one explaining why a process, when properly implemented, would save a customer’s life. (Not to mention the dealership’s life.)

So, there I lay. “We are going to check your vitals every 2 hours until you have made some progress.” That seemed reasonable to me. I might have needed a little extra monitoring to get well. It made total sense.

In our business,…


"Total Likes" for Posts Now Showing Under Facebook Page Notifications

Posted by Erin Ryan on April 21, 2014 at 7:03am 0 Comments


Facebook is always evolving. As it’s being developed (by hundreds of developers across the world), not every change is publicly announced. Instead, most changes simply abruptly appear on Facebook.

One of the most recent changes that may have gone unnoticed is the newly added “total likes” for posts, now displayed under the notifications tab.

Facebook Page owners have become accustomed to scrolling through their managed pages to see how well shared posts have done for the day. This can particularly become time consuming for multiple page owners and marketers.

Facebook is now making it easier to see post interactions by adding the “total likes” of each post to the top of the page under “notifications,”  a spot many Facebook page owners check first when visiting their page.

Now, you will…


Gorgeous Photos versus Real Photos on Social Media Ads

Posted by J.D. Rucker on April 20, 2014 at 1:59am 10 Comments

Science rules in digital marketing.

Social media is a place of vanity. Those of us who use social media often get to see flattering images of just about everything - people, places, food, cars, whatever. Have you ever seen a picture of a friend posted as their new profile picture and thought, "Wow, that's a good picture of them."

One might believe that the same holds true for automotive ads. On websites, it has been widely accepted that real pictures of inventory work better than stock photos, but on social media we have access to the gorgeous pictures that are supplied by the OEMs. Will pretty advertising pictures outperform pictures of live inventory on ads that are sending traffic to the vehicle details pages and search results pages?

We have done a ton of A/B testing…


The Massachusetts State Automobile Dealers Association (MSADA) is Partnering with the Internet Sales 20 Group 6 - September 22-24, 2014 - Boston, MA

Posted by Sean V. Bradley on April 19, 2014 at 10:12pm 0 Comments 856-546-2440

The Massachusetts State Automobile Dealers Association (MSADA) is Partnering with the Internet Sales 20 Group 6 - September 22-24, 2014 - Boston,…


Dealer Service and Loyalty Boost Highlights Importance of Customer Experience

Posted by Richard Holland on April 17, 2014 at 6:30am 1 Comment

The recently released J.D. Power 2014 U.S. Customer Service Index Study produced some interesting, and very promising, results.

The report concluded that customer satisfaction with dealer service has increased across the board with overall CSI increasing from an average score of 846 to 855 in luxury brands, and from 789 to 797 in mass-market brands.

The study noted some especially impactful trends when it came to customers that have complimentary or prepaid maintenance programs.

In mass-market brands, where complimentary maintenance programs are less common, the study found that buyers of…


Top 15 Questions To Ask Your Next Boss Before You Become Their Digital Marketing Manager

Posted by Brian Pasch on April 16, 2014 at 8:30am 16 Comments

By Brian Pasch

The responsibilities of an Automotive Digital Marketing Manager will vary from dealership to dealership. Regardless of the size of your company you work for, your future employer must outline the responsibilities of your job so that a clear job description is created.

Without a clear job description, it will be difficult for you to actively participate in your annual performance review.

If a detailed job description is not presented, offer to create one based on the questions provided below.

15 Questions To Ask Before Accepting The…


Want the REAL Reasons Women Buy from their Salesperson?

Posted by Anne Fleming on April 16, 2014 at 7:00am 15 Comments

Welcome to Women’s Wednesday!

Dealers who “get it” know that the key distinction in optimizing sales to women is having exceptional sales advisors who offer exceptional service. But what does that really look like?

Women tell us directly through our car dealer review platform what works for them when interacting with a sales agent.  Below are their top 5 reasons for buying a car from them: 

  1. Trust  52.3%
  2. Being Respectful  52.1%
  3. Likeable  47.8%
  4. Knowledgeable…

Top 5 Best Practices when posting to eBay classifieds

Posted by Jason Turner on April 15, 2014 at 1:30pm 0 Comments

Top 5 Best Practices on eBay Classifieds

With any new product and marketplace there’s a learning curve and we’ve recently gained more knowledge about what it takes to manage the “art” of posting to eBay classifieds. We want to share the Top 5 Best Practices we’ve learned over the last few weeks with you:

1.)  New eBay accounts require some “Seasoning” similar to the historical craigslist landscape.

      a.)  It’s best to start posting with 5 ads a day and work up to 25 or you may risk burning

            your account.

2.)  Dealers with similar inventory need to ensure there is a sufficient vehicle description with enough unique content to differentiate each ad from anther. We’ve found some issues with dealers who have very similar inventory and unfortunately, our system can’t always trick eBay into thinking the ads are unique so they may…


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Internet Sales Manager Resources and Blogroll

ADM Professional Community Blogroll:
1. Social Media Optimization 

3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

7. Toyota Community

8. Kia Community 

9. Toyota Social Media

10. Social Media Marketing 

11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
Get listed on this Blogroll; send your blog title text and your blog's associated URL. Include a link to your site's page showing the ADM title text: "Automotive Digital Marketing" linked to: to Ralph Paglia via ADM.

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ADM Notes

ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Blog Post Featured

Created by Ralph Paglia Jan 16, 2009 at 10:24am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Profile Featured

Created by Ralph Paglia Jan 16, 2009 at 10:18am. Last updated by Ralph Paglia May 10, 2010.

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