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Added by Timmy D. James on July 6, 2015
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Posted by J.D. Rucker on July 2, 2015
Added by Paul Moran on July 17, 2015
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Added by J.D. Rucker on July 7, 2015
Added by J.D. Rucker on July 9, 2015
Added by J.D. Rucker on July 6, 2015
Added by Dana Detrick-Clark on June 30, 2015
Added by Joseph Little on July 15, 2015
Added by Mike Gorun on July 8, 2015
Added by Paul Potratz on July 14, 2015
Started by J.D. Rucker in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices. Last reply by Alexander Lau Jul 17. 7 Replies 3 Likes
Started by J.D. Rucker in DEALERSHIP TRAINING and CONSULTING SERVICES - In-Dealership Training, Web Learning Tools, Digital Marketing Consultants, BDC Installation Services, DVD Based Learning and Online Webinars. Last reply by Ralph Paglia Jun 30. 1 Reply 0 Likes
Started by Garry House in Uncategorized or Does Not Fit Into Any Pre-Defined Category Jun 23. 0 Replies 0 Likes
Started by Chip Dorman in Uncategorized or Does Not Fit Into Any Pre-Defined Category Jun 22. 0 Replies 0 Likes
Started by Garry House in Uncategorized or Does Not Fit Into Any Pre-Defined Category Jun 9. 0 Replies 0 Likes
The success of your business depends on the trust you are able to build for your brand. After all, consumers with confidence in specific brands will not only return and provide repeat business, but they will also spread word of mouth advertising to their friends, increasing the success of your business even more. Positive experiences drive them to return to the businesses that have been able to meet their needs and exceed their expectations. Most businesses and dealerships already know thatbuilding trust is a key component to creating lasting relationships, however, the specifics that lead up to gaining this trust sometimes need to be addressed. How do businesses and dealerships gain consumer trust and leverage brand influence so that shoppers return time and again to…Continue
In determining the effectiveness of video marketing, perhaps the metric most used is views - How many views did this video get? In fact, in a recent study by Yahoo-owned video platform Brightroll, 31 percent of polling respondents from over 70 ad agencies in the UK, placed completed views as the most important metric, followed by brand lift (28 percent) and a four-way tie between inventory quality, conversion, click-thru-rate and sales impact, which all came in at 8 percent. Hold on a minute. Does this mean that these marketers care about video views almost four times more than sales?
In video marketing, too much focus can be placed on…Continue
More and more every day I talk to dealerships that are coming to terms with the idea that to be successful on Facebook you have to spend money. Period, no question, it’s true. That’s beautiful. When I ask how they are spending money on Facebook the typical response is they are using the boost feature on the timeline. That is not so good. Don’t get me wrong. You will get results from it and boosting is much better than doing nothing but there is a better way.
With boosting you have limited options compared to those available to you in Ads Manager. In ads manager you have many more targeting options, you can set a daily budget, and choose bidding options. Initially it will be a little more work than using the Boost feature, but in the end your results will be much better.
If you have…Continue
If you're one who checks Google Analytics often to see how your traffic is doing, you've problem seen a lot of sites popping up in analytics over the last year or so that don't make sense. It would seem like these you're getting traffic from strange sites, particularly those selling SEO or other marketing services.
It's spam. That's the bad news. The good news is that it's not really hurting you. The better news is that you can get rid of it. You may have checked out some of these sites to find your link. Wait, where is it? There's no link to your website there. How did... what the... wait a second. You just did what they intended you to do. They got you to their website in hopes that you'll think, "Hey, I need SEO. Let's see what these guys can offer."…Continue
Welcome to the Hope-Is-Not-a-Strategy post, where I remind everyone about the new way we generate buzz around our brand…hint: it’s not like the old way!
Social media strategy for businesses used to revolve around a lot of hope—and also a lot of funny cat memes, but that was before we learned about the metrics that really matter. As dealerships and businesses work toward reaching a customer base that is largely mobile and increasingly insistent on being educated about the products and services they purchase, content marketing is more…Continue
As reported by Automotive News, Volvo is rolling out a lifetime warranty on parts and labor for all vehicles serviced after the factory warranty at any Volvo dealership. Volvo claims that “the lifetime parts and labor warranty is a commitment to both quality vehicles and quality customer relationships” and that “everyone should feel confident that Volvo is here to support our customers throughout the ownership of the vehicle.” This offering includes extra benefits, such as software updates, diagnostics, personal service, alternate transportation and a car wash for free. Volvo has extended this offer to all Volvo vehicles, regardless of age. It will be valid at…Continue
These are the finest tips for those who are an active Internet user and think that creating their own online store is easy. So, you are thinking about setting your own shop in the web. So, of course, and obviously you wonder how to start and what to sell?
Of course, you need the right business idea that will guarantee you that all the efforts will not be totally wasted. After reading this article, you will understand what products will help you to become a successful seller online.
Nowadays you can sell absolutely everything online from your small handicrafts to exclusive jewelry and cars. You can even sell services. For example, refrigerator repairing, or recordings…Continue
In this episode of the FuzeCast show, MotoFuze VP of Social Strategy, Joey Little, Director of Content and Marketing, Kristin Huntley welcomes team member and Data Scientist, Paul Chua to the podcast for a discussion on data driven social strategy and defining true engagement. Paul is a strategic member of the MotoFuze Development Team. Most of us don’t exactly understand what he does, but we know it’s smart and important. DON'T MISS OUT! Enjoy! #StrongerTogether
Please give us your feedback! We’d love to hear…Continue
Most dealers close between twenty to thirty percent of the leads submitted through their own website. With that kind of close rate, its no wonder the prevailing wisdom is the more leads you can get, the better. To a certain extent this is true, but the quality of your leads is even more important than the quantity of leads. The more high-quality leads you get, the higher your show rates will be and the higher your close rates will be.
So how do you get more high-quality leads? Here's a step-by-step guide to formulating a winning lead strategy:
Human is to Error
Motor vehicles and safes have great access control mechanisms which serve to ensure that only individuals with authorised access can gain entry. As human beings we are prone to err, be careless, or find ourselves in situations where we cannot access entry to our vehicles or safe deposit boxes. Vehicles are critical towards enabling owner’s access convenient transportation. On the other hand, safes are very important towards ensuring valuable or priceless contents are well protected from burglars, flood waters and fire. Losing access to documents and valuables in safes or access to one’s vehicle can present him or her with anxious moments. This article seeks to outline steps that vehicle or safe owners can apply when they are unable to gain entry to their safe or…Continue