Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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2701 N. Rainbow Blvd.
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505-301-6369

Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Learn More About Digital Marketing... Watch the Video Referenced Below!

Latest ADM Activity - Click "More" at bottom!

Jonathan Floyd posted photos
1 hour ago
Jonathan Floyd commented on J.D. Rucker's blog post Dealers are getting reviews (and that's great) but why aren't we getting Google +1s?
"Great info and very true words spoken, you have to be a part of it and get everyone involved. Thanks for the great post."
1 hour ago
Jonathan Floyd liked J.D. Rucker's blog post Dealers are getting reviews (and that's great) but why aren't we getting Google +1s?
1 hour ago
Jonathan Floyd's blog post was featured

Mobilegeddon Mobile Friendly Websites

How Is Mobilegeddon Going To Change Your Rankings?The Truth About ‘Mobilegeddon’ and the Impact On Your WebsiteAs with any Google algorithm change, it is our goal to bring to our readers the facts about any impact these updates will have on your website rankings especially for those business owners who depend on local traffic in their perspective city.Hence, we decided to highlight an article that was recently published on USA Today.…See More
4 hours ago
Profile Iconann chambers, Amy Cogar, Michael Noirega and 1 more joined Automotive Digital Marketing ProCom
4 hours ago
Todd Vowell commented on Ralph Paglia's blog post Use Landing Page Optimization To Increase First Party Leads Generated for Your Dealership
"Excellent!"
yesterday
Craig Lockerd liked Craig Lockerd's video
yesterday
Craig Lockerd posted a video

* The Recruiter* Episode 3 Law of Diminishing Return

http://www.automaxrecruitingandtraining.com/ The Recruiter is back. When do you hire and how many? what are you basing your decision on? Don't decide by how ...
yesterday
Richard Holland posted a blog post

FCA US Dealers: Service Revenue Just Got A Lot More Important

FCA US CEO, Sergio Marchionne, recently announced plans to reduce the profit on new cars sold within the FCA brands by increasing the invoice prices, while keeping the MSRP the same. This will result in less potential profit for its dealers. The move, as reported by Automotive News, is FCA's attempt to increase its profitability.…See More
yesterday
Brian Cox posted a blog post

Is Having Too Many Pictures A Bad Thing? Perhaps

It wasn’t too long ago that we saw most dealers’ VDP pages contain only a couple of pictures of a vehicle. As technology improved and made it easier and more efficient for dealers to take and upload more images, best practices quickly raised the standard for image quantity to 40 or more pictures. Now, however, a recent article in…See More
yesterday
Jeff Glackin shared J.D. Rucker's blog post on Facebook
Thursday
Jeff Glackin shared J.D. Rucker's blog post on Google +1
Thursday
Jeff Glackin liked J.D. Rucker's blog post Know Thy Enemy (and then take as much business from them as possible)
Thursday
Jack Boland commented on J.D. Rucker's blog post Know Thy Enemy (and then take as much business from them as possible)
"J.D., Thanks for sharing! I spend a great deal of time helping my dealer clients understand how data collected in analytics intersects with sales data. Depending on your analytics platform, you may not be able to drill down to the zip code level,…"
Thursday
David Sharp shared J.D. Rucker's blog post on Facebook
Thursday
David Sharp liked J.D. Rucker's blog post Know Thy Enemy (and then take as much business from them as possible)
Thursday
Jonathan Floyd posted a blog post

Mobilegeddon Mobile Friendly Websites

How Is Mobilegeddon Going To Change Your Rankings?The Truth About ‘Mobilegeddon’ and the Impact On Your WebsiteAs with any Google algorithm change, it is our goal to bring to our readers the facts about any impact these updates will have on your website rankings especially for those business owners who depend on local traffic in their perspective city.Hence, we decided to highlight an article that was recently published on USA Today.…See More
Thursday
Tom Gorham liked J.D. Rucker's blog post Know Thy Enemy (and then take as much business from them as possible)
Thursday
Tyson Madliger liked J.D. Rucker's blog post Know Thy Enemy (and then take as much business from them as possible)
Thursday
J.D. Rucker's blog post was featured

Know Thy Enemy (and then take as much business from them as possible)

I'm about to discuss data, which means that many will stop reading right about now. Data is boring. Data is the ugly side of marketing. Data makes my brain hurt sometimes, but I continue to look at it tenaciously for one very simple reason: data helps dealers sell more cars.Let me be more specific so there's no…See More
Thursday

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FCA US Dealers: Service Revenue Just Got A Lot More Important

Posted by Richard Holland on April 24, 2015 at 5:30am 0 Comments

FCA US CEO, Sergio Marchionne, recently announced plans to reduce the profit on new cars sold within the FCA brands by increasing the invoice prices, while keeping the MSRP the same. This will result in less potential profit for its dealers. The move, as reported by Automotive News, is FCA's attempt to increase its profitability. This, of course, will probably not result in standing ovations from dealers. In today’s ultra-competitive world of transparency and Internet shopping, dealers are already fighting the race to the bottom and depend on aftermarket, F&I products and finance reserves, just to seek out a profitable sale.

 

Sales managers can try tactics such as holding more gross, and not discounting the vehicles as much. But the reality is that…

Continue

Is Having Too Many Pictures A Bad Thing? Perhaps

Posted by Brian Cox on April 24, 2015 at 5:00am 0 Comments

It wasn’t too long ago that we saw most dealers’ VDP pages contain only a couple of pictures of a vehicle. As technology improved and made it easier and more efficient for dealers to take and upload more images, best practices quickly raised the standard for image quantity to 40 or more pictures. Now, however, a recent article in Automotive News cites a white paper that suggests that a VDP page that contains more than 9 photos causes “image fatigue” in a consumer. Apparently this results in a drop off in lead volume as consumers get tired of clicking through multiple images to find the information they are seeking – whether that be interior images, exterior images, or…

Continue

Mobilegeddon Mobile Friendly Websites

Posted by Jonathan Floyd on April 23, 2015 at 5:30am 0 Comments

How Is Mobilegeddon Going To Change Your Rankings?

The Truth About ‘Mobilegeddon’ and the Impact On Your Website

As with any Google algorithm change, it is our goal to bring to our readers the facts about any impact these updates will have on your website rankings especially for those business owners who depend on local traffic in their perspective city.

Hence, we decided to highlight an article that was recently published on USA Today. At the end we will include our commentary as to how this will affect local businesses and their rankings.…

Continue

Know Thy Enemy (and then take as much business from them as possible)

Posted by J.D. Rucker on April 22, 2015 at 4:00pm 1 Comment

I'm about to discuss data, which means that many will stop reading right about now. Data is boring. Data is the ugly side of marketing. Data makes my brain hurt sometimes, but I continue to look at it tenaciously for one very simple reason: data helps dealers sell more cars.

Let me be more specific so there's no misunderstanding: proper gathering of data from the right sources parsed into a way where courses of actions can be discerned helps dealers sell more cars. Data by itself is just graphs and numbers. Data applied properly can be utterly enlightening.

With all of the disclaimers out of the way, let's talk about the important data that guides actions. I'll admit up front that I have a horse in this…

Continue

Uber Costs vs. Low Mileage Lease

Posted by John Sternal on April 22, 2015 at 6:30am 0 Comments

Assuming you drive just under 10,000 miles per year, does it truly make more sense to Uber everywhere compared with car leasing?



There has been some debate over this recently; Below are some cost comparison breakdowns from national car leasing marketplace, Swapalease.com, that show leasing may be better for your wallet.



This example in the link says you…

Continue

Twitter Can Be Used For Business Branding?

Posted by Jonathan Floyd on April 20, 2015 at 6:30am 0 Comments

Twitter Can Be Used For Business Branding?

Twitter is a social networking and micro-blogging service that has about 248 million active users as of 2014.  When using this program, people send short messages, better known as “tweets”, which can be read both by followers (or people who also have Twitter accounts) as well as those who are not registered users. Individuals and businesses alike use this to communicate short messages, send images and best of all, use as a promotional tool. The average user spends 170 minutes on twitter daily, with an average number of followers per user of over 200.

The stronger your Twitter presence is, the stronger chances they have of…

Continue

Live Chat - If it hurts to listen to your phone ups...

Posted by Big Tom LaPointe on April 18, 2015 at 8:30am 0 Comments

...then handling chats in-house isn't for your store.

There are a bunch of things that can be imperfect when a salesperson or BDC staffer takes a phone call. These include:

  • Bad grammar
  • Giving too much info
  • Not giving enough info
  • Fumbling for words
  • Going WAY off…
Continue

Use Landing Page Optimization To Increase First Party Leads Generated for Your Dealership

Posted by Ralph Paglia on April 17, 2015 at 9:30pm 4 Comments

Ten Tips for Lead Generation Landing Pages

 

Editor’s Note: Repost from SEM professional Jon Miller, VP of Marketing at Marketo. Marketo is a client of TopRank Online Marketing and provides B2B marketing automation software in the form of pay per click management, landing page optimization and integration with salesforce.com.

With Jon’s B2B software marketing…

Continue

Is It Time To Break The Mold?

Posted by Paul Potratz on April 17, 2015 at 12:17pm 0 Comments

Breaking routines can be difficult but change can yield long term results. On this week's Hard Facts, Samantha explains why pressing the time clock should not always be priority.

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ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

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Internet Sales Manager Resources and Blogroll

ADM Professional Community Blogroll:
1. Social Media Optimization 

3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

7. Toyota Community

8. Kia Community 

9. Toyota Social Media

10. Social Media Marketing 

11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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