Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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Automotive Marketing Professional Community Serves Car Dealers

Official ADM Hash Tag: #ADMPC

Benefits of ADM Professional Community Membership:

  • Access to exclusive content
  • Publish your own content
  • Download Files for Editing and use in your dealership
  • Comment on articles, videos, charts and forum posts
  • Start an ADM Group, control who becomes a member
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  • Network with peers and use their content
  • Participation in contests and see survey results
  • Make requests to ADM Editors and Industry Thought Leaders
  • Personal Assistance from ADM Community Leaders

Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

Professional Community

AutoDigitalMarketing@Gmail.com

2701 N. Rainbow Blvd.
Unit 2202
Las Vegas, NV 89108
505-301-6369

Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Automotive News Videos

Solid Start for 2nd-Half Sales (8/3/15)

Solid July sales for Detroit 3, Japan rivals; Lexus luxury winner; BMW may get a new 'i'; Lutz's take on Sergio; 'Social space' for GM?; A stormy start to conference.

TrueCar Faces Another Dealer Suit (7/31/15)

TrueCar hit with another dealer suit; Maserati's profit plan; GM, Ford fined in Spain; weak wireless in cars; Stein: What's up, doc?

Honda, Subaru Profits Rise on U.S. Sales (7/31/15)

Honda, Subaru profits rise on U.S. sales; OnStar app under attack; Senate cracks down on automakers; Toyota skips Apple, Google; Snyder: U.S. to earn sales bronze.

Marchionne Clarifies, Compliments During Q2 Call (7/30/15)

Marchionne clarifies, compliments during Q2 call; Ford plant bomb threat; GM strike averted; limiting the CFPB's power; Amazon lands Clarkson.

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Tips and Tricks to Maintain Interest

by Ralph Paglia Tips and Tricks to Maintain Interest

Auto Industry Marketing and Advertising News

Buick begins offering 24-hour test drives

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Buick begins a program offering 24-hour test drives called "24 Hours of Happiness." It's meant as a long-term brand builder rather than a quick sales boost.

Continue reading Buick begins offering 24-hour test drives

Buick begins offering 24-hour test drives originally appeared on Autoblog on Mon, 20 Jul 2015 15:45:00 EST. Please see our terms for use of feeds.

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Drive shows how Lamborghini LP750-4 SV hits 217 mph

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In this clip, Lamborghini research and development boss Maurizio Reggiani explains why the Aventador SV is special. He probably doesn't need to say a word because the coupe illustrates the answer perfectly while lapping the Catalunya circuit.

Continue reading Drive shows how Lamborghini LP750-4 SV hits 217 mph

Drive shows how Lamborghini LP750-4 SV hits 217 mph originally appeared on Autoblog on Fri, 17 Jul 2015 20:01:00 EST. Please see our terms for use of feeds.

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VW pits Foust against Winslow in epic sound-effects battle

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Volkswagen highlights its new Golf R in a humorous pair of videos featuring racing driver Tanner Foust and sound-effects master Michael Winslow. Watch as they get the Rrr on.

Continue reading VW pits Foust against Winslow in epic sound-effects battle

VW pits Foust against Winslow in epic sound-effects battle originally appeared on Autoblog on Thu, 16 Jul 2015 19:58:00 EST. Please see our terms for use of feeds.

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Latest ADM Activity - Click "More" at bottom!

Dan Weik (pronounced wick) updated their profile
31 minutes ago
Joseph Little posted blog posts
3 hours ago
Jeff Wardwell updated their profile
4 hours ago
Mike Gorun posted a blog post

Going the Extra Mile to Earn Customer Loyalty

With brand loyalty at its highest point ever, it’s time to take a new look at customer loyalty within your own dealership. According to IHS Automotive, as of the first quarter 2015, the automotive industry is sitting on a ten-year high of 52.8 percent in brand loyalty - mostly attributed to an increased diversity in model…See More
6 hours ago
Tim J. Pyle commented on Joe Orr's blog post Why I Quit my 25 Year GM Job: My Exciting New Adventure into Online Deal Creation
"Thanks Joe for this timely and progressive thinking and  insight into consumers car shopping behavior in our rapidly changing industry. I applaud your strong conviction in your beliefs demonstrated by your career move. Your timing could…"
12 hours ago
Tim J. Pyle liked Joe Orr's blog post Why I Quit my 25 Year GM Job: My Exciting New Adventure into Online Deal Creation
14 hours ago
Tom Gorham's blog post was featured

Through The Looking Glass - My Journey From Dealership To Vendor - 1998-2015

The automotive internet world in the late '90s and early 2000s was still in its formative development and there was a feeling of discovery and creativity.  We who worked as Internet Managers at that time often took initial pay cuts to do so and faced the uncertainty of a position that had an average span of three months... dealer…See More
15 hours ago
Tom Gorham posted a blog post

Through The Looking Glass - My Journey From Dealership To Vendor - 1998-2015

The automotive internet world in the late '90s and early 2000s was still in its formative development and there was a feeling of discovery and creativity.  We who worked as Internet Managers at that time often took initial pay cuts to do so and faced the uncertainty of a position that had an average span of three months... dealer…See More
16 hours ago
Tom Gorham liked Joe Orr's blog post Why I Quit my 25 Year GM Job: My Exciting New Adventure into Online Deal Creation
16 hours ago
Joe Orr commented on Joe Orr's blog post Why I Quit my 25 Year GM Job: My Exciting New Adventure into Online Deal Creation
"Thank you Ralph. I agree and have experienced the analytical advantage by offering Virtual Deal on our Dick Hannah Honda site for the last few months. The stats are really compelling. 96% close rate once they show. Unbelievable. Wish I could say it…"
17 hours ago
Ralph Paglia commented on Joe Orr's blog post Why I Quit my 25 Year GM Job: My Exciting New Adventure into Online Deal Creation
"Joe, I have been a proponent of car dealers leveraging online transactional technology since working on the Lithia L2 project in 2004... It is satisfying to see a dealer operational superstar such as yourself buy into the promise of marketing…"
18 hours ago
Joseph Little's blog post was featured

76% of Women are Active on Social Media

Who Runs the World [on Social Media]? Girls.It’s probably not a surprise to anyone to learn the way men and women use social media varies quite a bit.  While men frequently turn to social media for business reasons, women often feel more comfortable revealing information about their personal lives online, leading to more expressive posts and interactions.  For businesses and dealerships who reach these consumers, this means women are open to sharing their experiences and recommendations with…See More
18 hours ago
Joe Orr's blog post was featured

Why I Quit my 25 Year GM Job: My Exciting New Adventure into Online Deal Creation

How can it be possible that I would leave a job I LOVE after 25 years? The fact is that I have always liked to be ahead of the curve and today’s customers are rewarding evolving dealerships that offer true Online Deal Creation with real perfect payment – where all that is left is the test drive. Don’t believe this can be done? Well, I am convinced…See More
18 hours ago
Timmy D. James's video was featured

Flick Quick Tips - How To Implement A Successful Inventory Video Marketing Strategy

In this edition of Flick Quick Tips, Flick Fusion's VP of Sales Tim James shares how dealers can implement a successful inventory video marketing strategy while also making their current merchandizing efforts more efficient.
18 hours ago
Jasen Rice posted a video

Used Car Quicktip #6 - Shoppers Could Be Causing Your Cars To Sit - From Jasen Rice

Lotpop will provide the people and processes for automotive dealerships to be more successful in todays market. There are 100 times more customers searching ...
19 hours ago
Bill Locke updated their profile
19 hours ago
Torrie Grelle and Ralph Paglia are now friends
22 hours ago
sara callahan liked Timmy D. James's video
yesterday
sara callahan liked Joe Orr's blog post Why I Quit my 25 Year GM Job: My Exciting New Adventure into Online Deal Creation
yesterday
Timmy D. James posted a video

Flick Quick Tip - How To Implement A Successful Inventory Video Marketing Strategy

In this edition of Flick Quick Tips, Flick Fusion's VP of Sales Tim James shares how dealers can implement a successful inventory video marketing strategy wh...
yesterday

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ADM Blog Posts

Through The Looking Glass - My Journey From Dealership To Vendor - 1998-2015

Posted by Tom Gorham on August 3, 2015 at 6:30pm 0 Comments

The automotive internet world in the late '90s and early 2000s was still in its formative development and there was a feeling of discovery and creativity.  We who worked as Internet Managers at that time often took initial pay cuts to do so and faced the uncertainty of a position that had an average span of three months... dealer expectations were often unrealistic and cynical about the internet.  Yet we had a vision that this road led to the future and success.

 

The upside to the position was a sense of freedom and control.  Since there were few if…

Continue

76% of Women are Active on Social Media

Posted by Joseph Little on August 3, 2015 at 1:13pm 0 Comments

Who Runs the World [on Social Media]? Girls.

It’s probably not a surprise to anyone to learn the way men and women use social media varies quite a bit.  While men frequently turn to social media for business reasons, women often feel more comfortable revealing information about their personal lives online, leading to more expressive posts and interactions.  For businesses and dealerships who reach these consumers, this means women are open to sharing their experiences and recommendations with their online social circles.  According to brandwatch, 76% of women are online, which gives you a large audience when it comes to networking and getting your brand story shared.

Not only are men and women completely different creatures outside the social media world, they can also be generally broken into two…

Continue

Why I Quit my 25 Year GM Job: My Exciting New Adventure into Online Deal Creation

Posted by Joe Orr on August 3, 2015 at 5:00am 3 Comments

How can it be possible that I would leave a job I LOVE after 25 years?

 

The fact is that I have always liked to be ahead of the curve and today’s customers are rewarding evolving dealerships that offer true Online Deal Creation with real perfect payment – where all that is left is the test drive. Don’t believe this can be done? Well, I am convinced that it can – and the results prove it. In fact, after 35 years, I have decided to leave the world of automotive retail to join my wife, Kim Orr, and her team, to build our automotive industry marketing/branding company, DealerSuccess, into a tech heavyweight. Kim and her team spent the last year launching CloudEngage, an…

Continue

How To Make Better Use Of Visuals In Your Content Marketing

Posted by Ralph Paglia on August 2, 2015 at 5:30pm 0 Comments

26 Ways to Use Visuals in Your Social Media Marketing

  • Have you noticed more photos on social networks?
  • Do you have a visual component as part of your social media marketing strategy?
  • Do you need some help in getting started or maintaining momentum in sharing more visual content and in creating a visual conversation with your audience?

Repost of article by …

Continue

Take These Steps to Guarantee You're All on the Same Page

Posted by Paul Potratz on July 31, 2015 at 9:16am 0 Comments

You spend a lot of time in meetings and discussing your strategies. On this week's Hard Facts, Samantha teaches you how to make sure everyone works together to reach your goals and ensure everyone is accountable.

Leverage Your Biggest Brand Advocates to Increase Sales

Posted by Paul Moran on July 31, 2015 at 6:30am 0 Comments

In today’s fast-paced world, it’s hard for businesses to cut through the noise. Consumers are bombarded with advertising messages across all mediums from companies that claim they, or their product, is the best. Generally, these messages go in one ear and out the other.

 

So, how do you get the attention of today’s message-fatigued consumer?

It’s a well –known fact that people do business with people and companies they like.  Think of all of the Disney fanatics, Starbucks loyalists and Nordstrom shoppers. They experienced a magic, or some sort of experience, that resonated with them. Who knows exactly how a customer becomes a brand advocate. The point is that they did. Every business wants customers raving about them to their friends, family, associates and others, through social…

Continue

I’m not Anti-Social… but in this case I am.

Posted by Jeff Glackin on July 31, 2015 at 2:02am 0 Comments

I review sites for customers and prospect every day. The number one thing that drives me crazy while doing that is annoying coupons and obnoxious chat windows but that’s not what this post is about. I just saw an opportunity to say it again. This post is about linking to social sites you don’t maintain.

I started to review this particular dealership’s site and was having a relatively good experience (once I made the chat window go away). They recently upgraded to a responsive design, added a “text sales” feature, and they even use actual pictures for their new cars instead of stock images. Nice! Then I see the social icons in their header. I belt it out again…NICE! They had links to Facebook, Twitter, Google+, and YouTube. I clicked them all. Here is what I found.…

Continue

Joey Little and Jennifer Briggs Talking Lead Generation Strategy on Location at Feldman Automotive

Posted by Joseph Little on July 30, 2015 at 8:49am 0 Comments

 

@SocialLittleMan with @NextLevelBriggs Talking Lead Generation Strategty on location at Feldman Automotive

Listen on iTunes - Listen on blog

Jennifer Briggs is a self-described data freak.  A certified business intelligence report designer, Briggs has used statistics to build the Internet presence of Feldman Automotive, an eight-store group in suburban Detroit.

Her goal is to create a mini version of AutoNation’s…

Continue

The Anatomy of an Effective Marketing Brain Two Sides of The Story

Posted by Jonathan Floyd on July 30, 2015 at 7:30am 0 Comments

This was sent to me by Kipp Bodnar VP Marketing, HubSpot. I found it fascinating and was intrigued. I wanted to share in a special post. Everyone please share and give Kipp and I your feedback on…

Continue

How to Create Better Content in Less Time

Posted by Mark Frost on July 29, 2015 at 1:30pm 0 Comments

One of the problems most individuals and businesses face with content production is the amount of time it takes to create great content. Whether you’re a nutritionist trying to build an incredible blog, or a car dealer that wants to improve your automotive SEO, content takes a lot of time and it can oftentimes feel like there’s never enough of it to do quality work.

In this post, I’ll provide step-by-step details on how you can stop feeling overwhelmed by and start creating better content in less time:

Do Research in Bulk

If there’s one thing that slows down content production, it’s on-the-fly research. You should be gathering resources and taking notes…

Continue

Automotive Thought Leader Journal

Automotive Marketing and Car Dealer News from AutoBlog

Buick begins offering 24-hour test drives

Filed under: , , ,

Buick begins a program offering 24-hour test drives called "24 Hours of Happiness." It's meant as a long-term brand builder rather than a quick sales boost.

Continue reading Buick begins offering 24-hour test drives

Buick begins offering 24-hour test drives originally appeared on Autoblog on Mon, 20 Jul 2015 15:45:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Google Blog Articles, News and More

See the world in your language with Google Translate

The Google Translate app already lets you instantly visually translate printed text in seven languages. Just open the app, click on the camera, and point it at the text you need to translate—a street sign, ingredient list, instruction manual, dials on a washing machine. You'll see the text transform live on your screen into the other language. No Internet connection or cell phone data needed.

Today, we’re updating the Google Translate app again—expanding instant visual translation to 20 more languages (for a total of 27!), and making real-time voice translations a lot faster and smoother—so even more people can experience the world in their language.
Instantly translate printed text in 27 languages

We started out with seven languages—English, French, German, Italian, Portuguese, Russian and Spanish—and today we're adding 20 more. You can now translate to and from English and Bulgarian, Catalan, Croatian, Czech, Danish, Dutch, Filipino, Finnish, Hungarian, Indonesian, Lithuanian, Norwegian, Polish, Romanian, Slovak, Swedish, Turkish and Ukrainian. You can also do one-way translations from English to Hindi and Thai. (Or, try snapping a pic of the text you’d like translated—we have a total of 37 languages in camera mode.)

To try out the new languages, go to the Google Translate app, set “English” along with the language you’d like to translate, and click the camera button; you'll be prompted to download a small (~2 MB) language pack for each.

Ready to see all of these languages in action?


And how exactly did we get so many new languages running on a device with no data connection? It’s all about convolutional neural networks (whew)—geek out on that over on our Research blog.

Have a natural, smoother conversation—even with a slower mobile network
In many emerging markets, slow mobile networks can make it challenging to access many online tools - so if you live in an area with unreliable mobile networks, our other update today is for you. In addition to instant visual translation, we’ve also improved our voice conversation mode (enabling real-time translation of conversations across 32 languages), so it’s even faster and more natural on slow networks.

These updates are coming to both Android and iOS, rolling out over the next few days.

Translate Community helps us get better every day
On top of today’s updates, we’re also continuously working to improve the quality of the translations themselves and to add new languages. A year ago this week, we launched Translate Community, a place for multilingual people from anywhere in the world to provide and correct translations. Thanks to the millions of language lovers who have already pitched in—more than 100 million words so far!—we've been updating our translations for over 90 language pairs, and plan to update many more as our community grows.

We’ve still got lots of work to do: more than half of the content on the Internet is in English, but only around 20% of the world’s population speaks English. Today’s updates knock down a few more language barriers, helping you communicate better and get the information you need.


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ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Blog Post Featured

Created by Ralph Paglia Jan 16, 2009 at 10:24am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Profile Featured

Created by Ralph Paglia Jan 16, 2009 at 10:18am. Last updated by Ralph Paglia May 10, 2010.

Internet Sales Manager Resources and Blogroll

ADM Professional Community Blogroll:
1. Social Media Optimization 

3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

7. Toyota Community

8. Kia Community 

9. Toyota Social Media

10. Social Media Marketing 

11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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Get listed on this Blogroll; send your blog title text and your blog's associated URL. Include a link to your site's page showing the ADM title text: "Automotive Digital Marketing" linked to: http://www.automotivedigitalmarketing.com to Ralph Paglia via ADM.

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Automotive Marketing News

Jaguar, smartphones and social media

Our newest viral videos this week emerge from the Arab world.

TrueCar hit with another dealer lawsuit

A group of 100 auto dealerships that are part of TrueCar's network are suing the online car-buying service for not disclosing to consumers the nature of the fees that dealers pay the company for each sale.

VW diesel ad campaign gets sassy

The Golden Sisters -- Mary Bartnicki, Josie Cavaluzzi and Teresa Dahlquist -- may not be new kids on the block, but they are Volkswagen's secret weapon as it seeks to rebuild its flagging U.S. sales.

BMW revamps China marketing to focus more on tech, less on the badge

BMW will increase spending on online marketing in China to emphasize its technology as part of efforts to target younger buyers, who care more about the latest features than the brand as a status symbol.

Tech is a key for new-car marketing, study says

Targeting techies is an important marketing strategy for automakers, according to a new study from J.D. Power. The company's 2015 U.S.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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