Professional Community for Car Dealers, Automotive Marketers and Sales Managers
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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC
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Started by John Nelson in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC). Last reply by Patrick Nash 18 hours ago. 1 Reply 0 Likes
Started by Garry House in Uncategorized or Does Not Fit Into Any Pre-Defined Category yesterday. 0 Replies 0 Likes
Started by Garry House in Uncategorized or Does Not Fit Into Any Pre-Defined Category. Last reply by Scott Distel Aug 10. 1 Reply 0 Likes
Started by James A. Ziegler in AUTO INDUSTRY NEWS - Discussions about Auto Industry, including dealerships, car companies and government, but not about suppliers (see cetegory). Last reply by James A. Ziegler Jul 30. 3 Replies 1 Like
Started by J.D. Rucker in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices. Last reply by Alexander Lau Jul 17. 7 Replies 3 Likes
Started by J.D. Rucker in DEALERSHIP TRAINING and CONSULTING SERVICES - In-Dealership Training, Web Learning Tools, Digital Marketing Consultants, BDC Installation Services, DVD Based Learning and Online Webinars. Last reply by Ralph Paglia Jun 30. 1 Reply 0 Likes
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Employees are the lifeblood of your dealership and have the most impact on your customer loyalty. If that sentence made you cringe, you probably aren’t doing all you can to ensure your employees are actively engaged and have the tools and guidance necessary to fully do their jobs. Marketing to customers may be the key to bringing in business, but who is responsible for truly conveying the message of your business to consumers? Who gives customers the first impression at your dealership, has meaningful conversations with consumers on the lot, and spends time in the service center showing customers how to check their oil? Who informs customers about their financing options, fosters relationships, and creates customer loyalty? Your very own employees.
What does it take to really make it worth the effort?
We use search engines to find what we want on the Internet, so the common perception is that our product or service needs to be found on Google or we can’t sell anything.
Well, maybe or maybe not. There are a few things to consider before jumping into the deep and mysterious waters of the SEO world, but we need to understand the ROI (return on investment), the timeframes involved and compare those to other marketing options.
In little less than a decade, social media has exploded from being a part-time diversion for students to a staple in everyday consumer life. Today, 73% of the U.S. population has a social media profile—a 6% increase from last year. This is a significant statistic that represents the sway social media has within the U.S. marketplace.
As your dealership processes the dramatic impact social media has on the consumers and the way they now shop and research goods and services, it’s important to focus on a game plan that will place you in a position to successfully grow your business. With a majority of the U.S. population leaning on…Continue
When handling Internet leads, the lack of response by customers, the appointments that don’t show and the unrealistic expectations often frustrate internet managers and dealers. Show and closing rates in the low to mid-teens is not uncommon, compared to the total number of leads received.
I thought I would share some best practices from my observations working both in and with dealerships, that can be used to increase the number of customers contacted that actually visit the dealership.
Email Marketing is an important strategy, which when performed properly and effectively, it will set you above the rest of the competition. Our team has outlined their Best Practices, which formulate and structure our Email Marketing.
BUILD ACCURATE & TARGETED LISTS
This is the most important rule when sending emails for any occasion. Like any other marketing avenue, targeting is the key to increasing efficiency and reducing waste. Start by segmenting your lists. If you send sales and service email blasts, at the very least, you need two separate lists. Optimistically, you should have a list for both new and used sales prospects. Then you can decide if you would like to narrow that list down even further. For service leads, you should have a list of…Continue
Many people, mostly marketers, have been trying to declare Google Plus dead since the day it started on June 28th, 2011. I think it has mostly come from a lack of understanding. Google Plus is not Facebook. To treat it that way is why so many have failed to see any value from it. Each platform requires an understanding of their unique audience and a plan around reaching that audience. Remember connecting Facebook and Twitter auto feeds? Yeah, me too, and it failed miserably. It wasn’t the platforms, it was the lack of effort and the lack of understanding of each platforms unique audience.
I have been selling Google plus as an addition to our social media offering for several years now. Why? I have seen its unique value. Has it been at the same level of Facebook? In most cases it doesn’t…Continue
All of your advertising won't help you if your showroom and digital showroom aren't managed correctly. Too many dealers are ignoring two of their biggest points of sale. On this episode of Hard Facts, learn where you maybe making your mistakes and what to do about them.
Google has said they are testing their self-driving car prototype this summer on the streets of California. Are we, as humans, ready to give up control of driving ourselves?
If you were to visit Google’s page endorsing their self-driving prototype you will be greeted with some staggering statistics. The likes of which include “94% of accidents in the U.S. involve human error.” Their claim is that if building a car loaded with sensors, lasers, and cameras to detect movement in all direction it will greatly reduce the possibility of an accident. The prototype also has a rounded shape, which, will help…Continue
When business owners think of SEO, they most likely think of ranking #1 for the most obvious search terms in their area. And while those are arguably the most high-value single targets for your SEO efforts, these terms, such as "[SERVICE] in [CITY]," are also the most competitive.
Because of this, businesses should explore options for long tail keywords when doing keyword research for SEO campaigns.
Long tail keywords, on top of being easier targets, have a lot of unique advantages over their short tail brethren that can open up a lot of doors for businesses looking to increase conversions.
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Let me ask you this important question...
What if you could have a near endless stream of exclusive red hot buyer leads, who are ready to pay you and will be...
Happy to refer you to their…