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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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Ralph Paglia

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

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Editor, Content Marketing

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Latest ADM Activity - Click "More" at bottom!

Chip Dorman posted a blog post

How A Young New GM Doubled Profitability In One Year

Emanuel Jones II became General Manager in 2016 and immediately increased profitability 90% for Legacy Ford and 120% for Legacy Hyundai.He didn’t double sales, he doubled profitability! In one year!! No wonder he was named to Automotive News 40 Under 40 and has been recognized as a rising star by other organizations.How was he…See More
10 minutes ago

Bill Wittenmyer posted a video

#FreebieFridays - Pay it Backwards - Bill Wittenmyer

ELEAD1ONE Partner Bill Wittenmyer shares insightful advice about the difference between average, good and great in this Freebie Friday quick tip for Automoti...
2 hours ago

Timmy D. James posted a video

Google's 5 Auto Shopping Moments: Part 5 - Am I Getting a Good Deal

Flick Fusion COO Tim James continues explaining Google's 5 Auto Shopping Moments that Every Brand Must Own in the fifth and final installment of this series....

Sania Baker posted a blog post

700-R4 Vs. 4L60E Vs. 4L65E: Which One To Consider?

General Motors’ transmissions’ 1982–1989 Turbo-Hydramatic TH700-R4, 1990–1991 4L60, 1992–2000 electronic 4L60E, 2001–2005 4L65E, and the 2006-and-newer 4L70E were all designed to replace the tried-and-true TH350.The 4L60E is basically a digitally controlled 700-R4. The first 700-R4 was built as a Corvette four gear automatic with overdrive. This was back in 1982. This initial version was designed with a bolt-on extension housing and employed a throttle-valve cable that was installed to signal…See More

Emma Sturgis posted a blog post

3 Signs Your Transmission May Be Getting Ready To Kick The Bucket

Image Source: PexelsYour car is likely your lifeline. It gets you back and forth to work, gives you a way to take the kids where they need to go and allows for going to appointments and running…See More
Ben Jansen posted a blog post

Top 6 Things You Didn't Know About the New Nissan Titan

For folks looking for a powerful, full-size pickup truck, the Nissan Titan isn't usually the truck that first comes to mind. While the smaller Nissan Frontier is usually the pickup of choice when people think of the Nissan brand, the new Nissan Titan comes with several features and specs that put it in the class of the Dodge Rams, the Ford F-250s, and other larger pickups that have stolen the spotlight in recent years. Below we will look at six of the top features of the new Nissan Titan that…See More
Profile IconTes Jones, Devin Daly, Ariana Smith and 4 more joined Automotive Digital Marketing ProCom

Rahul Khatri posted a blog post

How To Choose The Best Car Dealerships For Your Needs

Car dealerships in Mesa are quite many. It is one of the top retail industries in almost each city around the globe. People like you are always on the look out to buy cars. It happens for many reasons including the need for transportation and making an investment. Thus, at any state in the economic, the public is demanding to buy motor vehicles. However, it is not a walk in the park finding a reliable and trustworthy dealership. These ideas will help on how to choose the best car dealership for…See More
Jessy johnson posted a blog post

How To Choose The Right Car Loan?

All of us wistfully turned our heads when that shiny new car zoomed past. The colour, the design, the cut, and that amazing body. Oh! The feeling of riding one is like none other. There are many a car lover out there but quite often, the cost makes these beauties out of reach.That’s when a car loan comes in handy. A financial loan from banks that help you buy the vehicle of your dreams. A true financial innovation. When you decide to avail one, make sure to check you are buying the right one.…See More
Melvin Mann commented on Steve White's blog post Don’t Be Fooled: New Google Attribution Announcement is NOT a Silver Bullet
"Cash for cars Car Crushers junk Cars with or without titles is located in the state of Georgia, and aims to be the “Go to Junk Car buyer company” which pays the most cash for junk cars even when other companies won’t even…"

Jasen Rice posted a video

Lot Party Tip 30: Where Are You at Price to Market?

In this Lot Party tip, Jasen Rice discusses where dealers are at price to market and where they should be. Lotpop will provide the people and processes for a...

Crystal Hartwell posted a blog post

Kerrigan Advisors Represents Honda of Hollywood in its Sale to Bakhtiari Auto Group

 Southern California landmark dealership changes ownership after 57 years   Irvine, CA, July 18, 2017 – Kerrigan Advisors, the leading sell-side advisory firm to auto dealers in the US, represented and advised Honda of Hollywood, one of Southern California’s oldest Honda dealerships, in its sale to Bakhtiari Auto Group.  Honda of Hollywood is owned by Patricia, Don, and Bill Robertson. With this acquisition, Bakhtiari Auto Group will own eight dealerships in California, including Ford, Honda,…See More

John Sternal posted blog posts

Mike Gorun posted a blog post

Don’t Let Digital Data Trump the Human Touch

Businesses large and small use data to learn and then make decisions about their customer’s behavior. However, be warned, as decisions based solely on data alone can sometimes not be the best… as was the case with a Denver Broncos season ticket holder.In a …See More

Mary Jones posted a blog post

Pro Tips for Navigating Car Insurance for an International Student

When it comes to studying abroad a very common point of concern for all international studentsis car insurance and its cost. As obtaining a car insurance is a prerequisite for international students and students struggle to get the best…See More
Derek Crowden posted a blog post

Car Dealers Often Make These Mistakes In Online Marketing

Online marketing is nowadays practically a necessity for all businesses and automotive dealers cannot dismiss this. Unfortunately, because of the fact that digital marketing has not been used for car dealers too much till now, various mistakes tend to happen. It is really important to avoid the following since they are by far the most common mistakes that the dealerships make.Lack Of Mobile Experiences For VisitorsPrint…See More

Mobile Video Marketing Charts, Data and Infographicsfor Car Dealers

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ADM Blog Posts

Google Analytics Tip - Improving Remarketing Campaigns

Posted by Brian Pasch on July 8, 2017 at 4:00am 0 Comments

It is very common for auto dealers to be running remarketing campaigns, also known as retargeting. The remarketing concept, which puts the dealer's brand message in front of a consumer (who visited their website) with "online billboards" is appealing to managers. A marketing…


SMARTER Specs Suggest Complex Tests

Posted by robert djone on July 7, 2017 at 1:00am 0 Comments

Both of the Race to the Top assessment consortia published frameworks that provide some clues as to what we can expect in the new tests that will be introduced in the next few years. Both organizations are inviting feedback. SMARTER Balanced Assessment Consortium…


What Happens When Company Culture Breaks Down?

Posted by Mike Gorun on July 6, 2017 at 6:29am 0 Comments

Unless you’ve been hiding under a rock, you’ve undoubtedly heard about all the chaos that’s been happening at Uber. What began as a …


Auto/Mate Announces Keynote Speaker and Final Session Breakouts for its Customer User Summit

Posted by Mike Esposito on July 5, 2017 at 8:00am 0 Comments

ALBANY, N.Y. – July 5th, 2017 – Auto/Mate Dealership Systems ( announced today that Lisa Copeland of Lisa Copeland Global Enterprises has been chosen as the keynote speaker for its Customer User Summit on October 11-13, 2017, in San Antonio, TX. Copeland will…


The Often Forgotten but Most Important Person in Your Dealership

Posted by Bill Wittenmyer on July 5, 2017 at 6:44am 0 Comments

Who is the most important person in your dealership? Every time I ask this question I get different answers ranging from the…


Social Media Advertising Hacks For Automotive Marketers

Posted by Ralph Paglia on July 4, 2017 at 6:00pm 1 Comment

10 Social Media Hacks For Automotive Marketers

Let’s start with the bad news first. It’s tougher than ever to get content noticed.

Changes to Google search results pages have further obscured content organically, especially on competitive commercial…


86% of Consumers Want This When Buying a Car

Posted by Kevin Root on June 29, 2017 at 9:00am 0 Comments

Imagine for a moment getting through your holiday shopping without the ability to buy anything online. Hard to fathom, isn’t it? These days, you can order and pay for just about anything on your computer, tablet or phone—and sometimes get it delivered the same day! Buying a car online though? Not so fast.

We all know buying a car is a…


Is Amazon’s New Patent Terrible or Brilliant for Customer Loyalty?

Posted by Mike Gorun on June 27, 2017 at 6:46am 0 Comments

Amazon was recently awarded a patent that has caused quite a stir amongst consumers and retailers. The patent, originally applied for way back in 2012, details a method for “redirecting, or otherwise controlling customers' attempts to…


How To Use Reddit For SEO & Content Marketing Research

Posted by Manny Luna on June 27, 2017 at 12:00am 0 Comments

Usually when marketers think Reddit – they think massive promotion, reach, and influence. Reddit is the most influential social news aggregators in the world. It drives headlines, traffic, and new ideas further and more rapidly than any social network.…


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ADM Notes

ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.

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Created by Ralph Paglia Jan 16, 2009 at 10:24am. Last updated by Ralph Paglia May 10, 2010.

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ADM Professional Community Blogroll:
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2. Persuasive Concepts Social Marketing 

3. Kia Community 

4. Toyota Social Media

5. Social Media Marketing 

6. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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