Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
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Timothy Martell
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Learn More About Digital Marketing... Watch the Video Referenced Below!

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Jonathan Floyd posted a blog post

What Are The Nuts & Bolts Of Internet Marketing?

What Are The Nuts & Bolts Of Internet Marketing?A few years ago Internet Marketing washed pushed as the next big thing, and now it is pushed as the ONLY thing. It is supposed to be the land where perceptive…See More
2 hours ago
Crystal Hartwell posted blog posts
2 hours ago
Erika Kay Simms commented on Erika Kay Simms's blog post How to Keep Your Digital Marketing Organized and Vendors Held Accountable
"Thank you Tom. I suggest CRM because it is regularly used tool in our industry. It is also structured to help keep the information organized and accessible to others in your company. If you don't have or would rather not use your CRM there…"
3 hours ago
Erika Kay Simms and Big Tom LaPointe are now friends
3 hours ago
Big Tom LaPointe liked Erika Kay Simms's blog post How to Keep Your Digital Marketing Organized and Vendors Held Accountable
3 hours ago
Big Tom LaPointe commented on Erika Kay Simms's blog post How to Keep Your Digital Marketing Organized and Vendors Held Accountable
"great piece Erika - In case plugging a vendor into CRM doesn't work (might skew data and force calls for some) I used to keep detailed notes in my outlook contact file for each vendor and each meeting."
3 hours ago
Black Book posted a blog post

BLACK BOOK NAMES CHRIS DU TOIT VP, PRODUCT MANAGEMENT

Black Book, a leading provider of electronic data and insight to the automotive industry, today announced the appointment of Chris du Toit to vice president, Product Management. The announcement was made by Tom Cross, president of Black Book, and the appointment is effective immediately.In this newly created role, du Toit has responsibility for leading product strategy and product management for all Black Book product offerings. du Toit will focus on enhancing existing products as well as the…See More
3 hours ago
Big Tom LaPointe posted a status
"Headed to http://DrivingSales.com Prez Club in NYC? Say hi to @JeffCarChat24 Sterns and ask for FREE #CHAT ANALYSIS. #automarketing #dspc15"
3 hours ago
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Jonathan Floyd posted a blog post
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Brian Amberg updated their profile
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Brian Amberg liked Ralph Paglia's group Inventory Marketing for Car Dealers
yesterday
Profile IconBrian Amberg and Steve Duff joined Ralph Paglia's group
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Inventory Marketing for Car Dealers

This group is for all things related to Car Dealers managing and marketing their vehicle inventory...
yesterday
Brian Amberg liked Sean V. Bradley's blog post Cars.com Employee Responds To The Internet Sales 20 Group Invite…And Dealers Do NOT like it!
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Cory Mosley commented on Cory Mosley's video
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Cory Mosley and Hurst Spencer are now friends
yesterday
Cory Mosley posted a video

Can You Question The Questions? - Work On Yourself Wednesday - Cory Mosley

Don't like your customers' answers...? Your questions determine their responses. Cory Mosley's weekly video series.
yesterday

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Attention Autotrader, Cars.com, Car Gurus, Edmunds, Kelley Blue Book, Autobytel, Carsdirect & TrueCar…

Posted by Sean V. Bradley on March 27, 2015 at 8:56pm 0 Comments

http://www.InternetSales20Group.com 856-546-2440

#IS20G #NewYork

Attention Autotrader, Cars.com, Car Gurus, Edmunds, Kelley Blue Book, Autobytel, Carsdirect & TrueCar…

Car Dealers, I have worked with over 900+ dealerships and I have to tell you that one of the most inflammatory conversations is about 3rd Party Lead Source Providers and Online Classifieds. Almost EVERY NADA / NCM 20 Group, every Internet Sales 20 Group the subject comes up… "Do we really need them"? or some horror story about this shady company, that condescending company, the vapor ware etc… Well,, Toni Anne Lupo Fardette of the Atlantic Auto Group (22 Roof Tops… BILLION Dollar Company). Had a GREAT IDEA… Lets Get ‪#‎AutoTrader‬, Cars.com, Car Gurus, Carsdirect.com, Autobytel,…

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Do You Know The Truth?

Posted by Paul Potratz on March 27, 2015 at 11:28am 0 Comments

Google has come up with a new factor to include when calculating rank and this time it has nothing to do with mobile. On this week's Hard Facts, see what your company needs to be doing to stay on top.

How to Make Your Digital Dealership Inviting for Non-English Speakers

Posted by Rebecca Kon on March 26, 2015 at 2:45pm 0 Comments

American online communication predominantly uses text in English. However, depending on your dealership’s location, your customer base could have more non-English speakers than English speakers. 

It is for this reason that dealerships need to seriously consider translation for their main website and digital communications. By doing so, you will invite in more business from diverse shoppers and ultimately...bring in the most sales!

So how do you go about making your website and communications more inviting for non-English speakers? 

Check out these four…

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Over 254,000 Tons Of Waste Unleashed By Credit Card Processing

Posted by Virgil Stanphill on March 26, 2015 at 8:00am 0 Comments

Over 4,000,000 Trees

Every year retailers, institutions, and small businesses use more than 254,100 TONS of paper to print non-recyclable receipts on thermal paper using a standard credit card terminal.

Considering it takes 17 trees to make 1 ton of paper, it only takes a simple calculation to realize that's 4,318,000 trees we're cutting down for paper receipts each year (254,000 x 17) - trees that could be saved.

Why Can't Credit Card Receipts Be Recycled?

Most credit card receipts are non-recyclable because of the chemcials used to create them. The typical credit card receipt is printed using thermal paper. This paper is coated with a chemical called bisphenol-A (BPA).

BPA is an endocrine disrupter. Not surprisingly it has already been banned by the FDA for use in baby bottles as well as other everyday household goods. It mimics estrogen and causes…

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Retention, Loyalty or Acquisition Marketing?

Posted by Mike Gorun on March 26, 2015 at 6:00am 1 Comment

We all want new customers. And it’s certainly mandatory to retain a customer to create a loyal one. But how we market our dealerships is increasingly important -- as each form of marketing will deliver different results. The three terms: loyalty, retention and acquisition marketing, all have their own distinct meanings and should be used to satisfy different goals and objectives. While they are often not distinguished differently within most dealerships, they truly have different meanings, and will generate different results.

 

According to the experts at the Cambridge Dictionary, the definition of customer loyalty is as follows:

 

“The fact of a customer buying products or services from the same company over a long period of time.”

 

According to…

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Guerrilla Marketing For Sales People

Posted by Paul Potratz on March 24, 2015 at 12:26pm 0 Comments

  • You need 20 points of engagement a day if you want people to notice you.
  • Learn what kinds of messages get the best responses.
  • Follow the 3 tactics in this video and you will see results in 90 days.

The Dealership Leaders of Today and Why I Only Hire Car Guys

Posted by Tyson Madliger on March 20, 2015 at 2:21pm 5 Comments

I learned something very important this week. Everyone who has the automotive industry in their blood is a "car guy". It has nothing to do with your gender. In the 21st century, most gender roles are meaningless, even in our industry.

We've had the pleasure of hiring two of the best car guys in the industry in the past year. Last year (almost to the day) we hired Subi Ghosh to run marketing. Since then, she's brought so much more to the table that we promoted her to Executive Vice President and positioned her to represent us at NADA as well as upcoming conferences like Digital Dealer, Insight15, Innovative Dealer Summit, and the Women in Automotive Conference for which she is on the board.

This week, we…

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Top Ten Blogs and News for Auto Dealers: March 14 - 20

Posted by Lisandra Ramos on March 20, 2015 at 1:15pm 0 Comments

Congrats, Auto Professionals -- you made it to Friday! Before going into weekend mode, don’t forget to catch up on the latest automotive news and blog posts!



In this edition, learn what 3rd party vendor is changing its brand identity, how to get ready for Google’s newest mobile update, why your Facebook page should lose “Likes”, and more! Let’s get started:





10. Car dealers looking to loosen automakers' grip

Some automotive dealerships are looking for cost-effective ways to buy materials. However, branding and other factors make bypassing approved vendors…

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The Science Behind Dealer Chat

Posted by Jeffery Sterns on March 19, 2015 at 3:55am 5 Comments

Dealer chat isn't rocket science. It's not brain surgery. It's pretty straight forward. However, there's more that goes into the development and improvement of chat than most dealers know.

It's not a static concept. In other words, one does not simply build the perfect chat solution. There are too many things that change inside and outside of the technology that makes it imperative that chat companies stay diligent with their development and advancements.

For example, the mentality of the consumers' style of interaction is constantly changing. As we've discussed in the recent past, chat is very much like texting. This is the case today and chat companies need to keep this in mind…

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Pinterest – It’s Not Just For Women

Posted by Lisa Paolino on March 18, 2015 at 12:23pm 0 Comments

If you asked a room full of women how many of them were on Pinterest, it wouldn’t be surprising to have most of them raise their hand.  They love the recipes, crafts and clothing ideas.  But there’s so much more to it. 

What is Pinterest?  Think of it as an online cork board, where you have pinned photos of your favorite things.  When you are online doing research and you find something you like, you can pin it to a board and keep track of it.  A board is a way of organizing the things you’ve collected, something like placing it in a file cabinet.  And now all those favorite things are online, in one place.  How’s that for organization!

Let’s say you’re planning a wedding.  You can create a “My Fabulous Day” board on Pinterest and pin your ideas that you find online.  You can also find…

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ADM Professional Community Blogroll:
1. Social Media Optimization 

3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

7. Toyota Community

8. Kia Community 

9. Toyota Social Media

10. Social Media Marketing 

11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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