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At #JDPowerAMR, you'll hear from the best and learn from the best.

You'll network with the brightest minds in marketing and in the automotive industry. We're talking major dealership groups, and companies that are revolutionizing the path to purchase and challenging the status quo.

Especially for dealers, we know networking is key. Those "AH HA!" moments come from those that know you best, share in your struggles, and want to share in your success! Register to connect with other dealer groups at…

Have you ever done research on your mobile device for something you really want to purchase?

Maybe you do all that research on your desktop and make the actual purchase on your mobile phone? 

This week on Think Tank Tuesday, Paul discusses something that Google has finally rolled out: Cross-Device Retargeting. You'll be able to reach users across tablets, desktops, and mobile devices. 

Find out more information by watching this week's Think Tank Tuesday!

We’d love to hear what you have to say. Comment below and follow us on Facebook.

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Big Data & Attribution…Who Has It & How Do We Get It?

There’s good news and bad news on this topic…but mostly good. The bad news is AutoHook’s panel of marketing experts had so many dealer-submitted issues to solve they didn’t have time to address data and attribution at Digital Dealer 21 (as this subject could take 50 minutes alone). The good news is I now have the opportunity to step in and shine my headlights upon the industry-wide struggle I’m most passionate about. This final piece of our Naked Truth Exposed series will represent the most momentous road block dealers face today: proving without a doubt the one source that led to a sale.…

This Week in Social Media

News for the Week of September 26

LinkedIn Desktop Redesign and New Messaging Feature

LinkedIn is the go-to destination for online professionals, and now it’s offering a more intuitive desktop experience that more closely resembles its…

Have you ever tried to call a dealership – whether it’s to inquire about a vehicle or schedule a service appointment – just to get placed on eternal hold or thrown into someone’s voicemail? Many consumers have and, just like you, they don’t like it.

People are busy. When they pick up the phone to schedule a service appointment, or try to get information about a vehicle when they are in-market, if the first impression you give them is hold music, or voicemail boxes, they could easily move on to the next dealership – especially if they are a sales customer.

Most dealers, however, just assume that everything is going smoothly because they don’t hear complaints about the issue. The reason they don’t hear is because the people who WOULD complain don’t bother to call again – and,…

Since 2015, Google has been using something called RankBrain, and it was used to process and deliver more relevant and organic search results. How? It was even a mystery to Google!

Rankbrain not only understands language semantics, but also complex search queries, which gives it the ability to think similarly to humans.

What does this mean for you? Find out by watching this week's Hard Facts.

We’d love to hear what you have to say. Comment below and follow us on Facebook.

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When a customer buys a new car from a dealership it’s almost a given that service also just gained a new customer. Most of the time, if the customer is local, they will start bringing their vehicle into the selling dealership for regular maintenance and service. Some manufacturers even include a period of free service. This can further incent a customer to patronize the dealership and offers the dealer more opportunity to develop a relationship with the customer and avoid defection to independents.

In the customer ownership lifecycle, these…

For most people, buying a car isn’t a regular, everyday activity.  It’s an occasion that doesn’t come around all that often, and when it’s time to shop for a new car, consumers expect a great dealership experience.  After all, next to a home purchase, it’s likely the second most expensive purchase for most individuals in the U.S.  Customer expectations and experiences drive their purchasing decisions, as well as word-of-mouth recommendations from peers.  In fact, positive interactions with businesses are even more influential for shoppers than businesses that are able to offer the most innovative products.  Paul Greenberg, author of CRM at the Speed of Light said it well:

If a customer…