Automotive Digital Marketing

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Automotive Marketing Professional Community (ADMPC) for Car Dealers

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Benefits of ADM Professional Community Membership:

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

Professional Community

AutoDigitalMarketing@Gmail.com

1901 Rio Canyon Ct.
Las Vegas, NV 89128

505-301-6369

Ralph Paglia
Editor-in-Chief

Arnold Tijerina
Editor, Content Marketing 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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ADMPC is the acronym for "Automotive Digital Marketing Professional Community"

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Most Popular Automotive Marketing Photo of Past 30 Days

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by Willow Adams some of the insights from my client's website

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by Willow Adams some of the insights from my client's website

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by Martyn Davies

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by Martyn Davies

 

Latest ADM Activity - Click "More" at bottom!

John Sternal posted a blog post

Nissan Increases Prices om New Lease Deals in June According to Wantalease.com

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings, showing price increases on a number of today’s popular Nissan leases. While most vehicles maintained their prices…See More
14 hours ago
Veronica Dunford posted a blog post

DealerBuilt Promotes Kathy Henderson to National Accounts Director

Company is adding resources, upgrading account management team & boosting its professional services team with top client…See More
19 hours ago
Bill Wittenmyer posted a blog post

Selling to the Connected Consumer

The “always connected” shopper trend continues to grow. In the last year alone, the number of consumers using mobile phones…See More
19 hours ago

Dealer
silvia Watosn posted a blog post

The Truth Behind The Real Support Provided By Auto Finance Industry To Consumers

Apparently, when you look into the auto finance industry you may feel that it is actively and actually providing reliable support to the consumers and will continue to provide it as well in 2019 and beyond.However, industry experts, as well as…See More
yesterday
Anica Oaks posted a blog post

3 Ways Your Bald Tires Are Putting Your Life at Risk

There is no messing around when it comes to worn tires. Your tire tread is what makes it possible for you to navigate while maintaining a grip on the road. Balding involves the tread wearing down to the base of the rubber. Hoping to save a little…See More
yesterday
John Sternal posted a blog post

Despite consumer demand, auto dealers struggle to provide complete digital solutions

Continue to grapple with consumer time at dealership, unverifiable credit application data, and fraudulent transactionsA new automotive survey from Equifax finds that dealers understand digital retail solutions, but may struggle in providing such…See More
yesterday
Black Book posted a blog post

Car Segments Show High Depreciation

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. …See More
yesterday
Jim Flint posted a blog post

Values: Consistency

We are well-known for understanding the value of advertising - how much something costs versus how much something is worth.…See More
yesterday
Paul Moran posted a blog post

Earnhardt Lexus Generates 4,289 Video Shares Across Social Media Platforms With Vboost Viral Videos

Happy customers organically share videos for a viral lift of 564 percent over one year. Newport Beach, CA – June 25, 2019 –…See More
yesterday
Rachelle Wilber posted a blog post

Cherried-Out Chassis: How Smart Car Owners Customize Their Vehicles

Owning a vehicle can give you a wonderful feeling of pride. If you’re particularly proud of your car, then you can do…See More
yesterday
Zoe Sewell posted a blog post

5 Tips on Selling and Purchasing Car Parts for Sale

Car is an important part of our daily life. It is our most trusted companion out on roads. Car parts for sale are available in the market everywhere. However,…See More
yesterday
John Snow posted a blog post

Find Great Deals on Used and New Cars only at Newcardealersnearme.com !

"The epitome of automobiles and the diligence of dealerships."  Our Purpose Our purpose is to build a reputation of new car dealers near me for providing successful,…See More
Tuesday
Black Book posted a blog post

BLACK BOOK AND AUTODATA SOLUTIONS PARTNER TO OFFER INTEGRATED AS-BUILT VALUATION SERVICE

New Service Automates VIN-Specific Decoding and Vehicle Options AdjustmentsBlack Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast solutions, announced today the integration of its vehicle…See More
Monday
Mike theCarGuy Correra posted a video

How to Solve a Big Challenge in Service

DealerBuilt Account Manager Mike Correra shares one of the biggest challenges service departments face and how to overcome it. DealerBuilt’s mission is to ma...
Monday
Veronica Dunford posted a video

What About Women in the Automotive Industry?

EVP Business Development for DealerBuilt, Veronica Dunford, shares her thoughts about women in the auto Industry in this video blog. DealerBuilt’s mission is...
Saturday
Jim Flint posted a blog post

Dealer Name Bidding Amplification Strategy

Jim Flint, CEO and Founder of Local Search Group, discusses how to keep competitors from bidding on your dealer name by employing intelligent amplification on your maximum cost per click.See More
Friday
Rachelle Wilber posted a blog post

Got a Broken Tranny? 4 Ways to Fix up Your Car and Get Back on the Road

A transmission that’s broken can leave you out of commission for a while. If your car’s transmission is faulty, you may…See More
Friday
Bill Wittenmyer posted a video

Freebie Friday: The Customer That Doesnt Like You

In this Freebie Friday, CDK Global VP of Sales Bill Wittenmyer gives advice on what to do when a customer doesn't like you.
Friday
Courtney Evans posted a blog post

Increase Your Marketing ROI with 3rd Party Data

Most marketers think of third-party data as something to be used in conquest marketing. While it's true that we must rely on…See More
Friday
Lizzie Weakley posted a blog post

How Can an Auto Accident Attorney Assist You?

Being involved in a car accident can be traumatic, especially if you are injured or miss work as a result. If the accident was due to someone else's negligence or fault, you might not know what to do in order to be compensated for medical treatment…See More
Jun 20

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ADM Blog Posts

Don’t Waste Your Marketing Budget: Lessons from CUDL

Posted by jon nigbor on June 6, 2019 at 2:00pm 0 Comments

How CUDL Video Producer Shandin Fisher Saves Time and Money by Hiring an External Video Team

Credit Union Direct Lending, or CUDL, is a system developed by CU Direct to provide easy access to credit union financing for…

Continue

Three Pillars: Speed / Driven / Value

Posted by Jim Flint on June 7, 2019 at 6:00am 0 Comments


Jim Flint, CEO and Founder of Local Search Group, discusses the three pillars that his company focuses on to ensure the success of his organization for employees, clients, and their consumers. 

Why Your Marketing Goals are All Wrong

Posted by Courtney Evans on June 7, 2019 at 6:30am 0 Comments

Most people think about marketing as a way to generate immediate ROI.

For every email campaign sent out, we measure its success with metrics like open rates, click-through rates (CTRs), number of sales or ROs, or even dollars generated.

 

While it's important to expect…

Continue

How to Turn Your Best Customers into Your Best Marketers

Posted by jon nigbor on June 10, 2019 at 8:00am 0 Comments

When you visit the BG Products website, you’ll read how they are the recognized global leader in transportation maintenance services and related industries, and how their products are sold through a close-knit global…

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The Great Race Against Time!

Posted by Dan Beres on May 16, 2019 at 7:00am 0 Comments

In today’s society, time is a precious commodity. So much so that consumers make their buying decisions based on how long it takes to complete the transaction. If you had the choice between a $20 oil change that would take 4 hours to complete, or a $30 oil change that would take 30 minutes, which would you choose?

For the automotive industry,…

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What Do Goldfish Have in Common With Marketing?

Posted by Jim Flint on May 17, 2019 at 10:30am 0 Comments

In this video blog, Jim Flint shares why time is important in capturing consumer attention.

Lookup and check Ford VIN Number

Posted by Michael Dearing on May 17, 2019 at 3:48pm 0 Comments

A vehicle identification number (VIN) is the 17-digit "name," made up of numbers and characters, that an automobile manufacturer assigns to an individual vehicle. Vehicle identification numbers can reveal many things about automobiles, including their airbag type, country of origin, engine size, model year, vehicle type, trim level and plant name. The…

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Want A 5-star CSI Rating? Demanding It Doesn’t Work. Earning It Does.

Posted by Stephen Coambes on May 16, 2019 at 7:48am 0 Comments

When my friend, Erica* took her vehicle to the dealer recently, the needed repairs were performed quickly and competently. Yet, when the CSI survey came, she rated her overall experience three stars: “just okay.” Why not five stars: “excellent”? Well, because frankly, they didn’t earn it. This was the result of a couple very significant––and…

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Can Amazon Reinvent the Traditional Store?

Posted by Michia Rohrssen on May 15, 2019 at 7:23am 0 Comments

It’s a well-known fact that Amazon is on a mission to reinvent the traditional brick-and-mortar store model. Until recently, they were mostly focused on dominating online sales. However, it is clear Amazon is now looking to expand its footprint to include offline sales. A great example is the…

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ADM Forum

Texting Program for media plus marketing

Started by jessica gillard in MOBILE MARKETING - Content and Apps for Mobile Web, Text Messaging (sms), Cell/Smart Phone and Tablet Apps, All Mobile Related. Last reply by Whering71 May 25. 1 Reply

Hey everyoneTexting programs are of great help to do mobile marketing and advertising in todays's world. Its so important for every business to do multi media marketing via mobile text services etc because its the best medium to reach out to the public. There are various mobile marketing agencies that are present, one of the best is media plus marketing, that ensures the best multi media solutions.Have a look at…Continue

Tags: promotion, mobile, company, marketing, multi-media

what is Self-help techniques for self-growth?

Started by Rob in DEALERSHIP MANAGEMENT, MONITORING and REPORTS - Achievements, Milestones, Sales Team and Organizational Leadership Topics, awards or achievements you and your team have earned May 17. 0 Replies

Here is some good news. It is possible to improve people’s lives by removing negative programs from their subconscious minds, which dictate their personality and lives.One very interesting technique that can help to achieve this, is listening to certain sounds and certain music that have the ability to break down negative subconscious material. This will gradually result in the improvement of behavior, the reduction of psychological and physical problems and the…Continue

Tags: skill, personal, growth, improvement, books

Grammarly Content Writing Tool for ADM Members

Started by Ralph Paglia in TOOLS, FILES and TEMPLATE RESOURCES - Share Your Files, Apps, Spreadsheets, Email Templates, Phone Scripts, Letters, Tracking Tools, Links, etc.. Last reply by Sxiphone Apr 27. 4 Replies

Michael from Grammarly writes: "I came across your article on automotivedigitalmarketing.com and I was excited to see that you mentioned Grammarly as a helpful writing tool. Awesome!"  Michael has provided our members with a link to a free version of Grammarly... Here…Continue

Tags: ADM, Members, Tool, Writing, Content

Best VPN

Started by Christie in Uncategorized or Does Not Fit Into Any Pre-Defined Category. Last reply by ted malkovich Apr 15. 2 Replies

can any help me that which are Best and Fastest VPNs best who also accept PayPal service, someone recommended this list, I find it quite information but still looking more information.Continue

Study Of 1000+ Car Dealers Raises Concerns About Industry’s Lead Handling Issues

Started by Kendra Masters in PROCESS MANAGEMENT- CRM, BDC and lead Management Processes, Emails, Phone Scripts, Facility Design, Tools and Suppliers Apr 9. 0 Replies

Opportunity Max, a Maritz Company, recently completed a program with a major OEM. As part of the program, 1,037 assessments were run on dealerships to identify holes in their lead handling processes.The results were very telling, and point to bigger concerns with the industry as a whole.66% of Dealers Received Failing MarksUtilizing our Customer Engagement Analyses – which seek to reveal gaps in lead handling and customer…Continue

Tags: conversion, email, management, lead, dealership

Main SEO Trends 2019

Started by Kevin Lewis in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices. Last reply by John Aeliya Apr 1. 4 Replies

To drive more traffic to your car dealer website, you need to be aware of all the Google updates and trends because Google is the most popular search engine today. Here is the list of the main SEO Trends 2019 compared to trends of 2017. You can see that even after so many updates, the main trends remained of the same importance.Optimization for Mobile DevicesVoice Search OptimizationDense Content…Continue

Tags: 2019, Trends, Trends, Optimization, SEO

Which e-commerce platform should I join?

Started by Camden Jones in Uncategorized or Does Not Fit Into Any Pre-Defined Category. Last reply by John Aeliya Mar 29. 4 Replies

Hi. I'm a newbie in e-commerce. I want to try to open an online store, but I don't know what to begin. I search and find out some platforms. Big ones are  Shopify, WooCommerce, and BigCommerce. Which should I choose to start? Is there anyone selling on these platforms? Please help!Continue

What is better--written content or animated videos?

Started by Livina Moris in VIDEO - Multimedia and Video Marketing Related Discussions, including Video SEO, YouTube, Video Email, etc.. Last reply by John Aeliya Mar 27. 1 Reply

Managing a business that is continuously growing and bringing in more and more traffic is not an easy task. The type of content used here plays a vital role in making the website more effective. A business person must be aware of the trending content which is both engaging and eye-catching for the audience. In simple words, it matters whether your content has pictures or voice tones or it is based entirely on pictures or videos makes a great difference.Where blogging for written content also…Continue

Tags: designer, animator, videos, animations

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Automotive Marketing and Advertising Articles by AutoBlog

Craiglist to end free car listings

Filed under: ,

The $5 fee for by-owner vehicles matches the charge for dealer listings.

Continue reading Craiglist to end free car listings

Craiglist to end free car listings originally appeared on Autoblog on Fri, 12 Apr 2019 14:45:00 EDT. Please see our terms for use of feeds.

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ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Blog Post Featured

Created by Ralph Paglia Jan 16, 2009 at 10:24am. Last updated by Ralph Paglia May 10, 2010.

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Created by Ralph Paglia Jan 16, 2009 at 10:18am. Last updated by Ralph Paglia May 10, 2010.

Automotive Marketing News

Kia's U.S. marketing chief Chehab steps down

Saad Chehab told his Kia colleagues about his departure on Wednesday but did not indicate his new employer. He is expected to stay within the industry.

Toronto Raptors superfan and Hyundai dealer Nav Bhatia sees his celebrity status grow

Hyundai dealer Nav Bhatia, one of the Toronto Raptors's biggest fans, was the grand marshal in the team's NBA Championship parade. Bhatia uses his front-row fame to build basketball courts for youths and bring people together.

Mail marriage: Dealer group melds digital, print service pitches

Cable Dahmer Automotive Group has shifted heavily into digital marketing, including for fixed operations. But it hasn't abandoned old-school marketing tools such as direct mail.

From service-related web pages to soft-sell videos, dealerships embrace new digital-marketing strategies

Service departments have an array of options for online marketing -- they include adding service content on the website, using text messaging for promotional offers, posting videos on YouTube and creating a dedicated Facebook page.

Promotional text messages boost service business, save dealers money by targeting likely customers

Dealership service departments are using text messages to get customers to opt in for access to coupons and other sales promotions.

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