Automotive Digital Marketing

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Automotive Marketing Professional Community (ADMPC) for Car Dealers

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

Professional Community

AutoDigitalMarketing@Gmail.com

1901 Rio Canyon Ct.
Las Vegas, NV 89128

505-301-6369

Ralph Paglia
Editor-in-Chief

Arnold Tijerina
Editor, Content Marketing 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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ADMPC is the acronym for "Automotive Digital Marketing Professional Community"

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5 Most Popular Automotive Marketing Videos of Past 30 Days

1. Ignore the Grinders

Added by Scot Eisenfelder on July 19, 2019

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Most Popular Automotive Marketing Photo of Past 30 Days

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by Willow Adams some of the insights from my client's website

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by Willow Adams some of the insights from my client's website

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by Martyn Davies

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by Martyn Davies

 

Latest ADM Activity - Click "More" at bottom!

Ujj Nath posted a blog post

Want More Service Revenue? Make Technician Videos!

Would you like to hear a ridiculous, unbelievable ROI statement? Well, one luxury brand dealership integrated technician…See More
yesterday
Scot Eisenfelder posted a video

Ignore the Grinders

CEO & Executive Chairman of Affinitiv, Scot Eisenfelder, shares why dealerships should ignore the grinders and focus on their most valuable customers.
yesterday
Jim Flint posted a blog post

Geo Conquest

In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses how to approach Geo Conquesting consistently with up-to-date strategies.See More
yesterday
Rachelle Wilber posted a blog post

4 Rules of Thumb to Follow When it Comes to Replacing Your Tires

Replacing the tires on your car is a costly proposition. You need to take certain steps to ensure that you’re getting the…See More
Thursday
Scot Eisenfelder posted a blog post

Affinitiv and AutoLoop Sign Definitive Agreement to Merge

Combination creates a leading provider of marketing technology and software solutions exclusively serving automotive manufacturers and dealerships in the U.S.Chicago, IL and Clearwater, FL—July 18, 2019— Affinitiv, Inc. (“Affinitiv”) and Loop LLC…See More
Thursday
Michia Rohrssen posted a blog post

Digital Retailing: Let’s Talk About F&I

Conversations about digital retailing in the automotive industry tend to center around two things: customer experience and…See More
Thursday
John Sternal posted a blog post

Lease Credit Approval Rates Dip To 65% In June

More Demand From Consumers Seeking Existing Lease Contracts at Price Points Negotiated When Dealer Incentives Were More PrevalentSwapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 65%…See More
Thursday
Doug Van Sach posted a blog post
Thursday
Ralph Paglia's blog post was featured

Automotive Managers: Which Of The 12 Emotional Intelligence Skills Do You Need to Work On?

Emotional Intelligence for auto industry managers is hardly a "one-size-fits-all"…See More
Wednesday
Veronica Dunford's blog post was featured

Selecting the Right DMS is Like a Marriage: 3 Features that Help Avoid a DMS Divorce

This is my second blog in a series about what to look for when choosing a Dealer Management System.In my first…See More
Wednesday
Dan Beres's blog post was featured

A Tidal Wave of Change May Be on Its Way to Dealerships

Federal law currently prohibits dealerships from selling any new vehicle with an open safety recall to consumers. And now,…See More
Wednesday
Paul Moran's blog post was featured

A Change That Extends Your Dealership’s Reach on Facebook

Facebook recently announced a change to its algorithm that prioritizes posted comments in a manner that can be very…See More
Wednesday
Jim Flint's blog post was featured

Imagine the Future – Five Google Pieces Where the Whole is Greater than the Sum of Its Parts--and the Next Dimension

The future is now. At Local Search Group we pride ourselves on knowing that, “We are the now part of a now business.” So,…See More
Wednesday
Crystal Hartwell's blog post was featured

SureSale Certified, the Gold Standard for Quality Used Vehicles and Purchase Protection, Expands to Louisville

SureSale enters the Louisville market with certified used vehicle program that offers consumers peace of mind and auto dealerships a turnkey vehicle certification program, including a free CAReport, 150-point inspection, 5-month, 5,000-mile…See More
Wednesday
Michael Trasatti's blog post was featured
Wednesday

Dealer
Stuart McInnes liked Jeff Giere's blog post Service Marketing: To Reach Younger Drivers, Go Beyond Recommendations
Wednesday
Veronica Dunford posted a blog post

Selecting the Right DMS is Like a Marriage: 3 Features that Help Avoid a DMS Divorce

This is my second blog in a series about what to look for when choosing a Dealer Management System.In my first…See More
Wednesday
Dan Beres posted a blog post

A Tidal Wave of Change May Be on Its Way to Dealerships

Federal law currently prohibits dealerships from selling any new vehicle with an open safety recall to consumers. And now,…See More
Wednesday
Bill Wittenmyer posted a blog post

The Best Leads are in Your CRM

New leads are important, and you always want to keep the pipeline full. Yet, it can cost as much as five times more to attract a new customer than to retain an existing one. …See More
Wednesday
John Sternal posted a blog post

Inovatec Systems Corp. Partners with ZestFinance to Enhance Lending Procedures

Inovatec Systems Corp., a provider of industry-leading, cloud-based software solutions for all financial institutions, and ZestFinance, a leader in artificial intelligence (AI) software, today announced their strategic partnership to enhance lending…See More
Tuesday

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ADM Blog Posts

Automotive Managers: Which Of The 12 Emotional Intelligence Skills Do You Need to Work On?

Posted by Ralph Paglia on July 17, 2019 at 4:05pm 0 Comments

Continue

Selecting the Right DMS is Like a Marriage: 3 Features that Help Avoid a DMS Divorce

Posted by Veronica Dunford on July 17, 2019 at 7:34am 0 Comments

This is my second blog in a series about what to look for when choosing a Dealer Management System.

In my first blog article, I talked about how to start evaluating the right DMS for your dealership. This blog is a continuation of…

Continue

A Tidal Wave of Change May Be on Its Way to Dealerships

Posted by Dan Beres on July 17, 2019 at 7:00am 0 Comments

Federal law currently prohibits dealerships from selling any new vehicle with an open safety recall to consumers. And now, Democratic Senators Richard Blumenthal (Democrat - Connecticut) and Edward Markey (Democrat - Minnesota) have reintroduced legislation that also prohibits the sale of used cars with open safety recalls, according to…

Continue

A Change That Extends Your Dealership’s Reach on Facebook

Posted by Paul Moran on July 16, 2019 at 7:25am 0 Comments

Facebook recently announced a change to its algorithm that prioritizes posted comments in a manner that can be very beneficial as far as gaining more exposure to your customer’s networks.

 

According to Social Media Today,…

Continue

Imagine the Future – Five Google Pieces Where the Whole is Greater than the Sum of Its Parts--and the Next Dimension

Posted by Jim Flint on July 16, 2019 at 6:20am 0 Comments

The future is now. 

At Local Search Group we pride ourselves on knowing that, “We are the now part of a now business.” 

So, let’s take a look behind the curtain…

Continue

SureSale Certified, the Gold Standard for Quality Used Vehicles and Purchase Protection, Expands to Louisville

Posted by Crystal Hartwell on July 15, 2019 at 12:00pm 0 Comments

SureSale enters the Louisville market with certified used vehicle program that offers consumers peace of mind and auto dealerships a turnkey vehicle certification program, including a free CAReport, 150-point inspection, 5-month, 5,000-mile warranty, and a 5-day exchange guarantee

Los Angeles, CA – July 15,…

Continue

DealerBuilt Hires Mike theCarGuy Correra as a Client Experience Specialist

Posted by Michael Trasatti on July 15, 2019 at 7:52am 0 Comments

Mason City Iowa, July 15, 2019 -- DealerBuilt, a proven enterprise Dealer Management System (DMS) for automobile…

Continue

CULA Makes Vehicle Leasing Seamless For Credit Unions

Posted by Crystal Hartwell on July 11, 2019 at 11:00am 0 Comments

New 'Seamless Lease Connection' from Credit Union Leasing of America streamlines the lease management process for credit unions and enhances the member experience

SAN…

Continue

Digital Ad Budget Allocation

Posted by Jim Flint on July 12, 2019 at 7:00am 0 Comments

In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses advertising spend, and various ways to allocate your budget via cost per sale thinking.

Shifting to a Razor and Razor Blade Business Model

Posted by Scot Eisenfelder on July 12, 2019 at 6:00am 0 Comments

In the last seven years, new vehicle gross margins have declined from four percent to two percent.

If that pace continues, profit margins will be wiped out by 2025. It appears that the front-end grosses dealers enjoyed 10 or 15 years ago are never coming back.

 

F&I…

Continue

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ADM Forum

Texting Program for media plus marketing

Started by jessica gillard in MOBILE MARKETING - Content and Apps for Mobile Web, Text Messaging (sms), Cell/Smart Phone and Tablet Apps, All Mobile Related. Last reply by Whering71 May 25. 1 Reply

Hey everyoneTexting programs are of great help to do mobile marketing and advertising in todays's world. Its so important for every business to do multi media marketing via mobile text services etc because its the best medium to reach out to the public. There are various mobile marketing agencies that are present, one of the best is media plus marketing, that ensures the best multi media solutions.Have a look at…Continue

Tags: promotion, mobile, company, marketing, multi-media

what is Self-help techniques for self-growth?

Started by Rob in DEALERSHIP MANAGEMENT, MONITORING and REPORTS - Achievements, Milestones, Sales Team and Organizational Leadership Topics, awards or achievements you and your team have earned May 17. 0 Replies

Here is some good news. It is possible to improve people’s lives by removing negative programs from their subconscious minds, which dictate their personality and lives.One very interesting technique that can help to achieve this, is listening to certain sounds and certain music that have the ability to break down negative subconscious material. This will gradually result in the improvement of behavior, the reduction of psychological and physical problems and the…Continue

Tags: skill, personal, growth, improvement, books

Grammarly Content Writing Tool for ADM Members

Started by Ralph Paglia in TOOLS, FILES and TEMPLATE RESOURCES - Share Your Files, Apps, Spreadsheets, Email Templates, Phone Scripts, Letters, Tracking Tools, Links, etc.. Last reply by Sxiphone Apr 27. 4 Replies

Michael from Grammarly writes: "I came across your article on automotivedigitalmarketing.com and I was excited to see that you mentioned Grammarly as a helpful writing tool. Awesome!"  Michael has provided our members with a link to a free version of Grammarly... Here…Continue

Tags: ADM, Members, Tool, Writing, Content

Best VPN

Started by Christie in Uncategorized or Does Not Fit Into Any Pre-Defined Category. Last reply by ted malkovich Apr 15. 2 Replies

can any help me that which are Best and Fastest VPNs best who also accept PayPal service, someone recommended this list, I find it quite information but still looking more information.Continue

Study Of 1000+ Car Dealers Raises Concerns About Industry’s Lead Handling Issues

Started by Kendra Masters in PROCESS MANAGEMENT- CRM, BDC and lead Management Processes, Emails, Phone Scripts, Facility Design, Tools and Suppliers Apr 9. 0 Replies

Opportunity Max, a Maritz Company, recently completed a program with a major OEM. As part of the program, 1,037 assessments were run on dealerships to identify holes in their lead handling processes.The results were very telling, and point to bigger concerns with the industry as a whole.66% of Dealers Received Failing MarksUtilizing our Customer Engagement Analyses – which seek to reveal gaps in lead handling and customer…Continue

Tags: conversion, email, management, lead, dealership

Main SEO Trends 2019

Started by Kevin Lewis in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices. Last reply by John Aeliya Apr 1. 4 Replies

To drive more traffic to your car dealer website, you need to be aware of all the Google updates and trends because Google is the most popular search engine today. Here is the list of the main SEO Trends 2019 compared to trends of 2017. You can see that even after so many updates, the main trends remained of the same importance.Optimization for Mobile DevicesVoice Search OptimizationDense Content…Continue

Tags: 2019, Trends, Trends, Optimization, SEO

Which e-commerce platform should I join?

Started by Camden Jones in Uncategorized or Does Not Fit Into Any Pre-Defined Category. Last reply by John Aeliya Mar 29. 4 Replies

Hi. I'm a newbie in e-commerce. I want to try to open an online store, but I don't know what to begin. I search and find out some platforms. Big ones are  Shopify, WooCommerce, and BigCommerce. Which should I choose to start? Is there anyone selling on these platforms? Please help!Continue

What is better--written content or animated videos?

Started by Livina Moris in VIDEO - Multimedia and Video Marketing Related Discussions, including Video SEO, YouTube, Video Email, etc.. Last reply by John Aeliya Mar 27. 1 Reply

Managing a business that is continuously growing and bringing in more and more traffic is not an easy task. The type of content used here plays a vital role in making the website more effective. A business person must be aware of the trending content which is both engaging and eye-catching for the audience. In simple words, it matters whether your content has pictures or voice tones or it is based entirely on pictures or videos makes a great difference.Where blogging for written content also…Continue

Tags: designer, animator, videos, animations

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ADM Notes

ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Blog Post Featured

Created by Ralph Paglia Jan 16, 2009 at 10:24am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Profile Featured

Created by Ralph Paglia Jan 16, 2009 at 10:18am. Last updated by Ralph Paglia May 10, 2010.

Automotive Marketing News

Kia confirms hiring Russell Wager to lead U.S. marketing

Wager joins Kia after the recent departure of marketing vice president Saad Chehab, and as the brand is riding some positive sales momentum.

Subaru, Lexus top new J.D. Power brand loyalty study

Foreign auto brands dominated the top spots in the first J.D. Power U.S. Automotive Brand Loyalty Study.

Varroc goes organic with growth plan

The lighting systems supplier thought it could M&A its way to bigger size, but that strategy has gotten too expensive.

Hyundai taps Jason Bateman as voice of brand

The latest collaboration with the "Arrested Development" and "Ozark" actor comes after his appearances in Hyundai's popular Super Bowl ads.

Hyundai video kicks off global Venue launch

In a YouTube video, crossovers in the Hyundai family race toward a California airport to meet their new subcompact sibling.

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