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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

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Taking Charge at Lincoln (7/22/14)

Automaker 'serious' about brand, Fields says; oversight moves from Farley to top engineer; Detroit 3 advice for small suppliers.

Have SUVs Peeled Ahead? (7/22/14)

Snyder: Comparing tall vehicles, cars can be a case of apples versus grapefruit; Buick Regal impresses CR; Tesla downtime.

Toyota's Hispanic Edge (7/21/14)

Brand has 18 percent share, and rivals want in; Honda to dealers: Boost service; Russia's Severstal shedding 2 steel plants.

GM Halts Some CTS Sales (7/21/14)

Key bump may shut engine; Volt redo to skip Europe; Nick Scheele remembered; AutoNation online push; rise of aluminum parts.

Mustang Ready to Rumble? (7/18/14)

Pony car prepares to merge onto Autobahn, and face the likes of BMW, Porsche; Wanted: 200-mile EVs; GM's 8-speed plan.

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Appointment's sells cars!

by Manny Luna Appointment's sells cars!

Proper Preparation Prevents Poor Performance

by Adam Ross Are your dealership's public ‪#‎reviews‬ helping or hurting your sales? Read this and learn how to find out how to monitor and improve your dealership's Online Reputation. http://bit.ly/1zYs1do

Sell-24-Cars-Per-Month=By-Setting-3-Appointments-Per-Day

by Adam Ross How can Internet Salespeople and BDC Reps be responsible for selling 24 cars per month each? By setting 3 appointments with their active leads and sold customers. Every day, 5 days per week. Do the math! http://bit.ly/1pwOx5Y

When your're doing link building right, you don't even need the links!

by Manny Luna When your're doing link building right, you don't even need the links!

CarChat24 Staffed Dealer Chat Services

by Ralph Paglia Learn more about CarChat24 Staffed Dealer Chat Services at http://www.showroomchat.com/

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Trio of cheesy classic VW buses stolen, recovered

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Cheese Vans Stolen

Three customized Volkswagen Buses (pictured above) made to look like blocks of Tillamook cheddar cheese are safe again after being stolen on July 12, and two men are in police custody for the alleged theft.

The cheesy cadre of VWs, their custom trailer and a Ford F-350 to haul them were on a promotional tour when they were stolen from a hotel parking lot in Manteca, California. Police began searching for them, and the group of bright orange Volkswagens wasn't too hard to sniff out. The three vans with an estimated value of $100,000 each were recovered undamaged on July 14 from a storage center in California about 50 miles away from where they were taken, according to Oregon Live. It reports that one of the men arrested rented a space there.

Unfortunately, the trailer and pickup used to haul the classic VWs weren't so lucky. Prior to finding the vans, police discovered the other vehicles burned out. It appears the alleged thieves tried to turn them into grilled cheese...

Trio of cheesy classic VW buses stolen, recovered originally appeared on Autoblog on Sat, 19 Jul 2014 15:05:00 EST. Please see our terms for use of feeds.

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Subaru WRX STI gets all gymkhana slidey in new European ad

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Subaru WRX STI ad

A good partner makes sacrifices for a significant other. They aren't always fun, but sometimes chores have to be done. Subaru's European ad for its new WRX STI clearly understands that dynamic, as it shows what to what lengths a guy is willing to go in order to get his lady some bread in time for breakfast. Of course, running errands in a turbocharged, all-wheel-drive sports sedan down picturesque roads is hardly drudgery.

The wordless ad for the WRX STI says everything you could ever want to know about the winged blue Subaru. It expertly mixes some fantastic gravel rally footage with just a bit of inspiration from Ken Block's Gymkhana videos, as well. The automaker makes the right choice of actually letting the audience hear the growly exhaust and squealing tires over the music, too.

If this was your daily route to the bakery, you'd probably be prepared for a round of the World Rally Championship within a couple of months. Scroll down to watch the Subaru ad about a very polite WRX STI owner making sure breakfast is on the table.

Continue reading Subaru WRX STI gets all gymkhana slidey in new European ad

Subaru WRX STI gets all gymkhana slidey in new European ad originally appeared on Autoblog on Fri, 18 Jul 2014 16:59:00 EST. Please see our terms for use of feeds.

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Indie rockers Local Natives perform from back of Nissan Rogue

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Nissan Rogue Local Natives Breakers video

Most bands go through a fairly simple trajectory of vehicles to make it to shows. When they form, it's all about just getting to the gig and anything works. As they build a following and start touring a little regionally, they upgrade to a van to fit all of the members and equipment. Finally, if they taste big time success, they move to the tour bus. However, indie band Local Natives is taking an interesting detour from that path in a new promotion from Nissan called Off the Stage for the Rogue.

The members show up to the middle of nowhere in a pair of the CUVs, and in a few minutes the vehicles are set up to be the group's sound system and its stage. This promo also acts as a video for the song Breakers, which is a bit of a slow jam, but the scenery is absolutely beautiful. Scroll down to watch the Local Natives turn the Rogue into a place to perform practically anywhere.

Continue reading Indie rockers Local Natives perform from back of Nissan Rogue

Indie rockers Local Natives perform from back of Nissan Rogue originally appeared on Autoblog on Wed, 16 Jul 2014 17:00:00 EST. Please see our terms for use of feeds.

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Brentton Fuller updated their profile
6 hours ago
Tom Gorham commented on sara callahan's blog post Vendors: Don’t Be So Darn Annoying!
"Bobbie, great response to Todd who I also am acquainted with and have great respect for.  We, as dealership employees face the same kind of criticism from our customers and try to adjust our behavior accordingly.  Our job is to convert…"
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M Nasseri is now a member of Automotive Digital Marketing ProCom
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Manny Luna posted a status
"#MAZDA OFFICIAL VEHICLE OF THE ROCK ‘n’ ROLL LAS VEGAS MARATHON & HALF MARATHON. http://j.mp/1nSohjR"
10 hours ago
Jon Borgeson posted a discussion

A brilliant new idea for getting more positive online reviews

Brilliant! Auto dealer trying to get more positive online reviews? Here is an easy new technique: "Postcard and Page."http://searchengineland.com/forget-review-handout-use-pp-get-reviews-196525See More
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Manny Luna liked Manny Luna's discussion [Infographic] Google Search Ranking Factors
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Manny Luna added 2 discussions to the group SEO & Microsites for Car Dealers | Geotargeting | What Is Search Engine Optimization?
11 hours ago
Manny Luna posted a status
"Like all things in our whacky world of web: Test, Measure, Learn, Iterate, Repeat."
11 hours ago
Ashley Meyers replied to Mike Elliott's discussion The Social Media Fallacies That Are Hurting Your Business
"I'm torn on the social parrot one. Obviously if you have the time to re-write the post and tailor it to the social network you should, but I've found a lot of times people will only follow you on one social network, the one they like best,…"
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Carl Maeda replied to Mike Elliott's discussion The Social Media Fallacies That Are Hurting Your Business
"Great post! I agree on all counts but want to add to: Social Overload - it is acceptable to post much more than twice a day on Twitter but on other platforms, twice a day is probably the max.  Social Parrot - This is my biggest pet peeve! …"
15 hours ago
Bobbie Herron commented on sara callahan's blog post Vendors: Don’t Be So Darn Annoying!
"Todd- In my business I not only reach out to customers by way of phone and email to gather reviews, I have also retained partners such as Digital Airstrike to assist us in this. We do this because we know that we as dealership personnel can also be…"
17 hours ago
Paul Potratz posted a blog post

I think it's broken..

Still not making more money?Have you tried everything but still can't increase your profits? If you're struggling to bring in more money--even with all of your current marketing tactics--then the problem may run deeper.On this week's Think Tank Tuesday, I explain where your problem is coming from, and how you can correct it to bring in more profits. See More
17 hours ago
Mike Elliott posted a discussion

The Social Media Fallacies That Are Hurting Your Business

Let’s face it, there are a few misconceptions about how to use social media. Some people think it’s useless, while others go hog wild with their posting strategies. In this blog post I will go over some of the misconceptions I’ve learned along the way of being a social media coordinator to achieve maximum satisfaction and maximum results from your social media campaigns.Social OverloadFirst and foremost, I can’t tell you how many marketers I’ve spoken with that say more is better, and give…See More
19 hours ago

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BLACK BOOK & FITCH RATINGS RELEASE LATEST VEHICLE DEPRECIATION REPORT

Posted by Black Book on July 17, 2014 at 12:00pm 0 Comments

Used Vehicle Depreciation Rates Rise To Recession Levels

Depreciation rates on used vehicles are nearing levels not seen since the recession, though the trend will soon reverse and likely lead to marginally higher losses for U.S. auto ABS, according to the latest joint vehicle depreciation report from Black Book® and Fitch Ratings. Click here to download the full report.



According to Black Book, both new and used vehicle markets are seeing positive growth after hitting a low of 10.3 million new vehicle sales in 2009. As a result, depreciation has increased every year since 2011. Black Book projects new vehicles sales to finish north of 16 million…

Continue

The Three C's of Dealership Specials

Posted by Cobalt on July 17, 2014 at 8:55am 0 Comments



Heidi Suke, Cobalt Account Advocate
by Heidi Suke, Account Advocate

Are you leveraging all of the tools your website vendor offers to highlight specials on your dealership's site? No?! Why?! Nailing your dealership's Why Buy message is one way to stand out from the competition. But a recent study on the state of…

Continue

The Key to Increased Service Absorption Is Efficiency

Posted by Richard Holland on July 17, 2014 at 4:30am 0 Comments

Last week, Automotive News highlighted Redlands Auto Plaza, a Southern California dealership that is doing some pretty creative things within their service department to increase absorption. General Manager, Loren Campbell, recognized that becoming more efficient within the service department was key to increased profitability and a better customer experience. “Time is the only thing we have to sell. The process is the key: quicker and simpler. That’s what customers want,” Campbell stated in the article. To achieve this, he paired up service advisors to work in teams so that there was always an advisor available to answer questions about any customer’s specific vehicle. Campbell also has…

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2014 Jeep Grand Cherokee SRT Reviewed!

Posted by Jonathan Morales on July 17, 2014 at 3:00am 0 Comments

What's New on the 2014 Jeep Grand Cherokee SRT Edition? 

For 2014, the all-new Jeep Grand Cherokee SRT is powered by an 8-Speed Transmission that either functions via it's fully electronic automatic mode or via paddle shifters to make driving the 6.4L HEMI loads of fun! Eco Mode and Fuel Saver Technology are also two features offered on the SRT Grand Cherokee for 2014 to aid in fuel conservation. 

The exterior of the 2014 Jeep Grand Cherokee SRT features blackened bi-xenon headlights with LED run lights, and enhancements to the front fascia,…

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Strong Leaders Serve

Posted by Danny Benites on July 16, 2014 at 1:18pm 2 Comments

Watching a grown man cry over being offered a banana is something I won't soon forget.

This is exactly what happened as I was on a team that ministered to inmates at the Neal Unit. This unit is one of many state prisons in Texas that participates in the Kairos Prison Ministry. I was honored to have spent several years serving in this program. Part of this ministry is a weekend in which the volunteers get to spend three and a half days inside the unit with 42 inmates in a workshop setting. We also were able to bring in meals, courtesy of our wives, and serve the inmates. Many times, serving the food to them made more of an impact than the words that were spoken. 

I remember one Saturday afternoon approaching a table with a platter full of bananas.  I offered one to an inmate sitting at my…

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7 Crucial Days Following a Test Drive

Posted by Rebecca Kon on July 16, 2014 at 9:11am 0 Comments

...7 days...

It’s not just a quote from the terrifying film “The Ring”, or as the Japanese know it “Ringu”, which I watched with my face behind a pillow - it’s also the crunch time for car buying decisions.

Edmunds.com recently reported that 79% of shoppers buy a car within 7 days after a test drive. That means that if you weren’t charming enough to sell the car the same day of the test drive (or if your shoppers weren’t ready - which is your excuse, right?), you have 7 days to WOW! them into buying from YOU. Not the dealership down the street, not the creepy guy on Craigslist - YOU.

Hopefully, before…

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A Beginner's Guide to Pinterest for Car Dealers

Posted by Mark Frost on July 16, 2014 at 7:30am 4 Comments

When it comes to social media marketing, the last site you’re probably thinking of adding to your repertoire is Pinterest. The site is known for its large female user base, collections of clothes, decorating ideas, and DIY tips and tricks; however, with its unique spin on social bookmarking, car dealers can use their inventory to reach an entirely new social audience.

What is Pinterest?

Before we go any further, it’s probably best to give a brief introduction to Pinterest. Because unlike Facebook and Twitter, which are in-your-face mainstream services used by nearly every business on the…

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2015 Nissan Versa Note SR Coming to New York!

Posted by Jonathan Morales on July 16, 2014 at 5:36am 0 Comments

Test Drive the 2015 Nissan Versa Note SR in New York!

For anyone interested in the new styled 2015 Nissan Versa Note SR, it's coming to Kingston Nissan in New York! As previously mentioned, the 2015 Nissan Versa Note SR features a unique appearance package from a redesigned front fascia with black headlight surrounds, chrome accents, SR-Grille, SR-Side Sills, SR Rear Spoiler and SR Sport Mirrors. 

The Interior of the 2015 Nissan Versa Note SR has 370Z inspired steering wheel, suede-like seats with contrasting orange stitching and accents throughout the seats and interior panels. Piano Black center console area complements the interior of the 2015…

Continue

Vendors: Don’t Be So Darn Annoying!

Posted by sara callahan on July 16, 2014 at 5:00am 30 Comments

As a PR professional, my primary goal is to assist my clients in achieving the most exposure possible and build top-of-mind brand awareness among their potential customers. To help better understand how to best position my clients for success, I did a little research on how dealers perceive vendors and their practices.

 

I reached out to Bobbie Herron, Digital Sales and Marketing Manager for the Garber Automotive Group. Herron was recently named to Automotive News’ “Retail 40 under 40” list and she was kind enough to share a few things with me that vendors do to irritate her, causing them to potentially lose her business.

 

Herron responded with what irritates her, along with some best practice tips…

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Has the 2015 Nissan Maxima Been Revealed?

Posted by Jonathan Morales on July 15, 2014 at 7:30am 0 Comments

The All-New 2015 Nissan Maxima aka Nissan Sport Sedan Concept? 

Latest news on the new redesign of the Nissan Maxima suggest that we will be seeing a close variation of the Nissan Sport Sedan Concept for the 2015 Nissan Maxima coming soon. From the boomerang-styled headlights to the V-Motion Front Grille, the 2015 Nissan Maxima is sure to be a crowd pleaser. 

The 2015 Nissan Maxima features 21" aluminum alloy wheels, metallic accents with contrasting colors and ergonomics that provide a very comfortable driving experience and atmosphere. …

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Automotive Marketing and Car Dealer News from AutoBlog

Trio of cheesy classic VW buses stolen, recovered

Filed under: , , , , ,

Cheese Vans Stolen

Three customized Volkswagen Buses (pictured above) made to look like blocks of Tillamook cheddar cheese are safe again after being stolen on July 12, and two men are in police custody for the alleged theft.

The cheesy cadre of VWs, their custom trailer and a Ford F-350 to haul them were on a promotional tour when they were stolen from a hotel parking lot in Manteca, California. Police began searching for them, and the group of bright orange Volkswagens wasn't too hard to sniff out. The three vans with an estimated value of $100,000 each were recovered undamaged on July 14 from a storage center in California about 50 miles away from where they were taken, according to Oregon Live. It reports that one of the men arrested rented a space there.

Unfortunately, the trailer and pickup used to haul the classic VWs weren't so lucky. Prior to finding the vans, police discovered the other vehicles burned out. It appears the alleged thieves tried to turn them into grilled cheese...

Trio of cheesy classic VW buses stolen, recovered originally appeared on Autoblog on Sat, 19 Jul 2014 15:05:00 EST. Please see our terms for use of feeds.

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Google Blog Articles, News and More

Little Box Challenge opens for submissions

These days, if you’re an engineer, inventor or just a tinkerer with a garage, you don’t have to look far for a juicy opportunity: there are cash prize challenges dedicated to landing on the moon, building a self-driving car, cleaning the oceans, or inventing an extra-clever robot. Today, together with the IEEE, we’re adding one more: shrinking a big box into a little box.

Seriously.

Of course, there’s more to it than that. Especially when the big box is a power inverter, a picnic cooler-sized device used to convert the energy that comes from solar, electric vehicles & wind (DC power) into something you can use in your home (AC power). We want to shrink it down to the size of a small laptop, roughly 1/10th of its current size. Put a little more technically, we’re looking for someone to build a kW-scale inverter with a power density greater than 50W per cubic inch. Do it best and we’ll give you a million bucks.
There will be obstacles to overcome (like the conventional wisdom of engineering). But whoever gets it done will help change the future of electricity. A smaller inverter could help create low-cost microgrids in remote parts of the world. Or allow you to keep the lights on during a blackout via your electric car’s battery. Or enable advances we haven’t even thought of yet.

Either way, we think it’s time to shine a light on the humble inverter, and the potential that lies in making it much, much smaller. Enter at littleboxchallenge.com—we want to know how small you can go.

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Automotive Marketing News

Former Ford digital exec Monty joins PR and social media firm

Scott Monty, Ford's former social media chief who left the automaker two months ago, is joining Shift Communications, a public relations and social media agency with offices in Boston, San Francisco and New York.

Buick Regal, Volvo S60 join Consumer Reports' list of top upscale, sports sedans

The Buick Regal, refreshed with a revamped powertrain for 2014, now ranks among the top upscale sports sedans tested by Consumer Reports, just behind the BMW 328i but high enough to easily top the magazine's road test scores for the Cadillac ATS and...

Targeted digital video ads deliver preferred car colors

A New York company that creates personalized online video ads is harnessing the power of the palette. Say, for instance, a car shopper builds a shiny red SUV in an automaker's online configurator.

Mercedes-Benz coins phrase; Fiat embraces heritage

"#ThatAMGFeeling," likens driving the Mercedes-Benz CLA45 AMG to sky-diving, surfing, and staring up at the night sky

Toyota defends U.S. Hispanic market lead as segment grows

Toyota plans to remain the top-selling auto brand among Hispanic customers in the United States as competing automakers boost efforts to win a bigger share of business from the nation's largest ethnic minority group.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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