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Ralph Paglia
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Arnold Tijerina
Editor, Content Marketing
Dan Weik
Editor, Reputation Management
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Added by Veronica Dunford on October 21, 2019
Added by Bill Wittenmyer on October 14, 2019
Posted by Ralph Paglia on August 3, 2019 at 9:00am 0 Comments 1 Like
What is Email Marketing?
Posted by Ralph Paglia on August 3, 2019 at 8:00am 0 Comments 1 Like
With today’s average customer online and connected, every individual has a voice and a platform to share their experiences and opinions of the businesses they engage with — and these perspectives matter.
In fact,…
ContinuePosted by Dan Beres on August 2, 2019 at 8:11am 0 Comments 0 Likes
A recent article in Wards Auto shares results from a study of 6,200 dealerships conducted by analytics company Marchex. According to the survey, dealerships who use active listening techniques and build rapport with customers on the initial calls are the…
Posted by Jim Flint on August 2, 2019 at 6:00am 0 Comments 0 Likes
In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses the importance of implementing location extensions to advertising campaigns for more traffic.
Posted by Doug Van Sach on August 1, 2019 at 7:13am 0 Comments 0 Likes
One of the biggest hurdles dealerships face when attempting to create a personalized experience for every customer is breaking down their data silos. Data silos are common in virtually every auto dealership today. They…
Posted by Paul Moran on July 30, 2019 at 7:07am 0 Comments 0 Likes
The hottest thing in social media marketing right now is influencer marketing. Businesses continually leverage celebrities to gain exposure and attention. Think about all the dealerships that hire famous athletes, or a YouTube celebrity, to help draw a crowd to their dealership. Sure, it works. That’s why businesses do it. But do they always attract the right…
Posted by Jim Flint on July 30, 2019 at 6:07am 0 Comments 0 Likes
The automotive retail industry is competitive. It’s a war out there and you have to know what your agency can do for you. Three things you know you’re getting when you work with Local Search Group follow—starting with the idea that we can help you win the battles you face on the retail…
ContinuePosted by Timmy D. James on July 26, 2019 at 7:00am 0 Comments 1 Like
Today's consumers want marketing that is personalized to them. In the past, marketing has always been about broadcasting the same message to everyone. Attempting to catch as many "fish" as possible. That strategy no longer works in today’s modern world of consumer shopping behavior.
To truly capture a customer’s attention and win their…
ContinuePosted by Scot Eisenfelder on July 26, 2019 at 6:54am 0 Comments 0 Likes
Dealerships aren't always the first place that vehicle owners think of when it's time for service. According to the Cox 2017 Car Buying Journey study, 23% of new vehicle owners and 53% of used vehicle owners did not return for service to the dealership where they purchased the vehicle.
To retain more of their sold customers, dealers are…
ContinuePosted by Jim Flint on July 26, 2019 at 6:00am 0 Comments 0 Likes
In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses two trends - display ad spending and search ad spending – and why today’s technological shifts may help drive your resource allocations.
Started by Dwayne Jhonson in AUTO INDUSTRY NEWS - Discussions about Auto Industry, including dealerships, car companies and government, but not about suppliers (see cetegory) Aug 29. 0 Replies 1 Like
What is Electric Vehicle?An electric vehicle, which is also known as an EV, is a vehicle that uses more than one electric motors or traction motors for propulsion. An electric vehicle can be powered through a collector system by electricity from off-vehicle sources or can be self-contained as well. Electrical vehicles are self-contained through electric generators (to convert fuel to electricity), solar panels or a battery. Types of electric vehicles include passenger cars (PC) as well as…Continue
Started by Andrew Qrueed in Uncategorized or Does Not Fit Into Any Pre-Defined Category Aug 26. 0 Replies 0 Likes
How often did you come across the fact that SMS or email was effective? I am sure very often. I want to offer you an excellent service, I will not persuade you and tell you about the pros and cons (I'm not a marketer), but visit atompark.com and I think you You will find many advantages, and the support service can solve many of your problems associated with this. Start here and read more.Continue
Started by Kevin Lewis in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC) Aug 6. 0 Replies 0 Likes
If you want to promote your inventory using Facebook, do it on for car dealers or add a Shop section to your Facebook business page and list your vehicles there.Content is an integral part of Facebook business page. So here are 5 great Facebook post ideas for car dealers:1. Industry news, controversial topics, traffic & travel news2. New model releases/arrival3. Meet…Continue
Started by Ralph Paglia in FINANCE and INSURANCE - Financial Services, Credit Issues, Using Financing variations to sell cars, the F+I Department, etc.. Last reply by Jonathon Coleman Jul 31. 1 Reply 1 Like
Netflix for Cars?Most Consumers Unaware of SubscriptionsWith the growing availability of subscriptions for new and used vehicles in the auto industry, Autolist.com wanted to see how aware consumers are of this new ownership model... As it turns out, not very many at all! According to an Autolist survey of 1,428 current car shoppers, 70 percent of consumers have no idea that automakers…Continue
Tags: Unaware, of, Subscriptions, Consumers, Most
Started by jessica gillard in MOBILE MARKETING - Content and Apps for Mobile Web, Text Messaging (sms), Cell/Smart Phone and Tablet Apps, All Mobile Related. Last reply by Whering71 May 25. 1 Reply 0 Likes
Hey everyoneTexting programs are of great help to do mobile marketing and advertising in todays's world. Its so important for every business to do multi media marketing via mobile text services etc because its the best medium to reach out to the public. There are various mobile marketing agencies that are present, one of the best is media plus marketing, that ensures the best multi media solutions.Have a look at…Continue
Tags: promotion, mobile, company, marketing, multi-media
Started by Rob in DEALERSHIP MANAGEMENT, MONITORING and REPORTS - Achievements, Milestones, Sales Team and Organizational Leadership Topics, awards or achievements you and your team have earned May 17. 0 Replies 0 Likes
Here is some good news. It is possible to improve people’s lives by removing negative programs from their subconscious minds, which dictate their personality and lives.One very interesting technique that can help to achieve this, is listening to certain sounds and certain music that have the ability to break down negative subconscious material. This will gradually result in the improvement of behavior, the reduction of psychological and physical problems and the…Continue
Tags: skill, personal, growth, improvement, books
Filed under: Marketing/Advertising,Plants/Manufacturing,Volkswagen
FRANKFURT/HANOVER (Reuters) - Volkswagen has postponed the final decision whether to build a car plant in Turkey, the company said, amid international criticism of the country's military operation in Syria and concerns about potential reputational fallout. "We are carefully monitoring the current situation and look with concern at current developments," a company spokesman said on Tuesday. Earlier this month, Volkswagen established a subsidiary in Turkey's western Manisa province,Continue reading VW delays decision on Turkey plant over country's incursion into Syria
VW delays decision on Turkey plant over country's incursion into Syria originally appeared on Autoblog on Tue, 15 Oct 2019 09:00:00 EDT. Please see our terms for use of feeds.
Permalink | Email this | CommentsFiled under: Green,Marketing/Advertising,Hyundai,SUV,Electric,Hydrogen,Videos
Continue reading Hyundai put a runner inside a bubble of Nexo exhaust
Hyundai put a runner inside a bubble of Nexo exhaust originally appeared on Autoblog on Thu, 10 Oct 2019 17:14:00 EDT. Please see our terms for use of feeds.
Permalink | Email this | CommentsPurchasing a used car from a dealer or a private individual can sometimes be a hectic task. The following are tips and advice on how you can acquire a second-hand car of your dreams. This comprehensive used car-buying guide is to guide you in the stressful task, of buying used car from both thee dealers and private individuals.
When purchasing used cars Colorado springs, always scout for those cars that…
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Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.
Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.
Created by Ralph Paglia Jan 16, 2009 at 10:24am. Last updated by Ralph Paglia May 10, 2010.
Created by Ralph Paglia Jan 16, 2009 at 10:18am. Last updated by Ralph Paglia May 10, 2010.
Added by Ed Barton on October 22, 2019
Added by Mike Esposito on October 21, 2019
Added by Simon Morris on October 20, 2019
Added by Crystal Hartwell on October 21, 2019
Added by Veronica Dunford on October 21, 2019
Angela Zepeda, senior vice president and managing director at Innocean, the automaker's agency of record, replaces Dean Evans and will be responsible for all of Hyundai's marketing and advertising activities in the U.S.
The marketing whiz behind Hyundai's sometimes cheeky and sometimes moving Super Bowl ads is leaving with many laurels to rest on. But that's not how he operates.
Evans, responsible for a series of aggressive initiatives, will pursue a new business opportunity, the company said Friday. COO Brian Smith will fill in on an interim basis.
Mark is expected to lead all aspects of Peugeot's go-to-market strategy in North America as the company returns to the continent for the first time in nearly three decades.
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