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As our younger car buyers get older and online culture creeps steadily toward becoming predominantly mobile, mobile technology may very well overtake other methods of getting a car dealer's message to the right automotive consumers at the right time.
More and more people are relying on easy to use, mobile device based quick messaging for sharing content... This means that traditional email blasts and other old-school digital marketing strategies might become somewhat obsolete.
So, is your dealership ready for this gradual but steady transition?
The fine folks at…Continue
When you think of all the things that go into making your dealership a success, communication ranks at the top of the list. In fact, without good communication—both inside the dealership and with your customer base—you’ll likely suffer unnecessary losses in sales, employees, and customers. And while it’s one of the most integral pieces to your success, great communication can also be one of the most difficult things to achieve. Why? Because your dealership is a complicated machine with many constantly-moving parts, and that makes it tough to ensure everyone stays on the same page.Continue
Redesigned 3birdsmarketing.com offers streamlined look at new dealer solutions and Accelerators launching at Digital Dealer 19
Chapel Hill, N.C. – October 2, 2015 – 3 Birds Marketing, the premier customer demand generation and retention marketing platform and solutions provider in the automotive retail space, has unveiled its all-new corporate website at 3birdsmarketing.com. The completely redesigned website supports the recent rollout of 3 Birds ME (Market Effectively), an all-new digital solution for connecting and communicating with today’s automotive consumers.
The new 3birdsmarketing.com will serve as the focal point for the company’s digital presence, offering clear lines of…Continue
Over the past six months Google has begun penalizing or rewarding search page rankings based on comparative page load speeds. This isn’t just a minor tweak the web giant slipped into one of their routine algorithm releases. They actually patented the concept half a decade ago. Here it is in their own words:
“…search results for the resources having longer load times can be demoted” – Google Patent US8645362 B1
This came to our attention because more than one website provider and digital consultant has sounded the alarm when dealer website add-ons like…Continue
When it comes to data, marketers across all industries are becoming technically savvier. They seek better ways to use data to improve customer experiences. They are collecting more on-line data to power digital marketing strategies. Big Data, social media data, and real-time data are part of everyday strategy discussions. And new technologies to reach these goals are on everyone’s radar.
When companies put data at the center of their marketing decisions they improve their ROI by 20% (McKinsey). And the opportunity is ripe for car dealers to take advantage of their customer data to build brand loyalty, get more referrals, attract new customers, and ultimately, sell MORE.
Your customers are interacting with you through a variety of channels, such as email, customer service departments, call centers, social media, and visits to your dealership. Each of these touch points is an…Continue
My generation was fortunate to grow up during an era of emerging technologies and we were able to experiment with them as they came to the surface. The most prominent of these technologies, without a shadow of a doubt, would be computers and the Internet.
While growing up and advancing through school, most of what I learned came from textbooks. Then, we were given computers and the Internet, which turned into a phenomenon of ‘how did I live without this?’ It was an explosion of technology; people across the globe had access to just about any information. It was limitless what we could do, and what did I want to do? I wanted to make light sabers for the short films I created with my friends.
Thanks to the Internet, after a not so short…Continue
We have finally found the magic potion for getting online reviews. Over the years, we have used several tactics to get online reviews. We sent out an automated email after each sale requesting an online review. It had a lot of text including a thank you and a request for a review. The email included graphics, linking to all of our online review sites. We also asked our sales staff to speak with their customers and simply ask for a review. We had contests with spiffs for getting reviews. We were lucky to get two reviews a month.
Then we found it, the magic potion, the way to get online reviews that has us getting a big return on our process. Since starting the updated review request process in mid May 2015, we have been getting an average of…Continue