Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


ADM Consulting Services

Automotive Marketing Sponsors

#AutoMarketing Tagged Twitter Posts

Automotive News Videos

Sonata gets Android Auto (5/26/15)

At Hyundai, Android Auto arrives in Sonata, pickup appears headed for production; General Motors criminal charges?; Report: Sergio emailed GM about mega-merger; Mazda's new MX-5 Miata.

Spiffing Up for the Holiday (5/22/15)

Ram, GMC, Chevy truck deals; May U.S. sales outlook; VW needs 'a bit of time' to replace Piech; Honda Pilot's takeoff; Mazda, Subaru get a break in Calif.; new view of Tesla 'gigafactory.

VW to Shift Ad Agencies? (5/22/15)

Volkswagen Group to shift ad agencies?; U.S. keeping eye on GM; Audi to launch Q8 in 2019, EV in 2018; Airbag recalls at Mazda, Mitsu, Subaru; World's biggest tire turns 50.

Road Map to Cooperation? (5/21/15)

Audi, Benz, BMW finding common ground in quest for maps?; Automakers say U.K. departure from European Union would harm industry; Jeep Renegade update; GM plans big paint shop at Corvette plant.

Makeover for Home of Vette (5/21/15)

GM to invest $400M in Corvette plant - report says; TrueCar plans defense after Calif. dealers sue; Takata: Inflators ruptured in tests; Mazda's new ad campaign; Self-driving down sales?

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Car Lister Social

by Sylvia Krivickova A social platform and a marketplace all in one.

Car Lister Social

by Sylvia Krivickova A social platform and a marketplace all in one.

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by Vincent Rotondo

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by Vincent Rotondo

Why SEO?

by Manny Luna Dealerships spend hundreds of dollars in Pay-Per-Click to drive traffic to a website. Pay-Per-Click are paid campaigns to help drive traffic to your website. Think about it this way, thousands of dollars are being spent every month bidding on keywords and keyword phrases that Google or search engines are saying people are searching for. From one month to the next, your competition may outbid you. Now, think of this, wouldn't it make sense, to build your foundation before building your house. Search engine optimization is that foundation.

Auto Industry Marketing and Advertising News

Lamborghini Gallardo ready to tow your Home Depot load

Filed under: , , , , , ,

Canadian channel Canal Vie uses what may be the most unlikely vehicle ever - a Lamborghini - to pull a trailer and carry DIY goods to promote its new renovation show.

Continue reading Lamborghini Gallardo ready to tow your Home Depot load

Lamborghini Gallardo ready to tow your Home Depot load originally appeared on Autoblog on Sun, 24 May 2015 19:11:00 EST. Please see our terms for use of feeds.

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Weekly Recap: GM plans massive new paint shop at Chevy Corvette factory

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We recap the week's event's with a focus on the Chevy Corvette factory expansion. Plus, other news and notes from the industry.

Continue reading Weekly Recap: GM plans massive new paint shop at Chevy Corvette factory

Weekly Recap: GM plans massive new paint shop at Chevy Corvette factory originally appeared on Autoblog on Sat, 23 May 2015 10:59:00 EST. Please see our terms for use of feeds.

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2016 Hyundai Sonata PHEV will be a 50-state car, sort of

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The 2016 Hyundai Sonata PHEV will only be sold like a regular car in the 10 ZEV states, but you can special order the plug-in hybrid anywhere.

Continue reading 2016 Hyundai Sonata PHEV will be a 50-state car, sort of

2016 Hyundai Sonata PHEV will be a 50-state car, sort of originally appeared on Autoblog on Fri, 22 May 2015 08:01:00 EST. Please see our terms for use of feeds.

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Learn More About Digital Marketing... Watch the Video Referenced Below!

Latest ADM Activity - Click "More" at bottom!

Cory Mosley posted a video
1 hour ago
Ashley Weidner posted a blog post

How to Generate More Positive Reviews

80% of prospects are checking reviews before they even consider making a purchase according to the Ipsos Open Thinking Exchange (OTX).  By now, most dealerships are aware of the…See More
2 hours ago
Brian Bennington left a comment for Ashley Weidner
"Of course I'll accept your offer of ADM friendship!  Noticing it's only Ralph and me so far, I'm sure you'll have plenty more.  Of note, in my perception of this world of bogus friendships and such (I live in CA, but my…"
3 hours ago
Mark Konrad Eck liked Cory Mosley's video
16 hours ago
Ben Kasprzak is now a member of Automotive Digital Marketing ProCom
yesterday
Richard Holland commented on Richard Holland's blog post Why Technicians and Service Advisors Need Marriage Counseling
"Thanks for the comment, Michael. Such a simple solution to an issue that exists in most dealerships. Company culture is an important key to not only efficiency but also employee retention."
Sunday
Manny Luna posted a status
"Meanwhile the Houston Astros are 28-16, 1st in AL Western Division"
Sunday
Mike Elliott posted a discussion

What's the Deal With TrueCar? One Salesman's Take On The Service That Seems To Be Everywhere

A couple of weeks ago a middle-aged woman came to my dealership to buy one of our best-selling Bel Canto sedans. Before coming in, she had gone online and gotten a price quote from TrueCar. TrueCar passed along her contact information to us along with the quote. When I looked at the quote, which TrueCar calls a "Price Report," I was amazed by the amount of information it showed and its accuracy. The price was broken down like this:TrueCar Member Network Estimated Price: $24,019.00 Invoice…See More
Sunday
Manny Luna shared their discussion on Google +1
Saturday
Manny Luna shared their discussion on Facebook
Saturday
Manny Luna shared their discussion on Google +1
Saturday
Manny Luna liked Manny Luna's discussion Why are exclusive Auto Leads in the Seattle market $65 plus?
Saturday
Manny Luna added a discussion to the group Auto Leads Sites
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Why are exclusive Auto Leads in the Seattle market $65 plus?

What's the average cost per lead on a good lead provider in your market?Manny LunaCEO VL Digital MarketingAuto Lead Site ProviderContact: 832-341-1806 See More
Saturday
Michael commented on Richard Holland's blog post Why Technicians and Service Advisors Need Marriage Counseling
"This editorial is so spot on. The problem as shared here is so inherent in service departments for Service Managers to remedy these daily communicative deficiencies with sound and simple solutions. Don't understand why…"
Saturday
william is attending Eliana Raggio's event
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FREE WEBINAR: How to Kick Ass on Google When You’re All Out of Bubblegum at http://www.dealeron.com/webinar/events/how-to-kick-ass-on-google/

June 18, 2015 from 12pm to 1pm
SEO is no longer a luxury for auto dealers…it’s an absolute necessity! And your dealership’s presence on Google is the biggest factor in determining how much traffic your website gets.ARE YOU STAYING CURRENT ON THE LATEST GOOGLE BEST PRACTICES FOR DRIVING ORGANIC SEARCH TRAFFIC?Don’t worry. You’re not alone. Many dealerships have been left scrambling and confused…So we called in the Big Guns to help you out!In this unparalleled 1 hour webinar, SEO expert Greg Gifford will share best practices…See More
Saturday
william is attending Eliana Raggio's event
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FREE WEBINAR: How to Expand Your Reach & Sell More Cars with Classified Marketing at http://www.dealeron.com/webinar/events/how-to-expand-your-reach-sell-more-cars-with-classified-marketing/

June 11, 2015 from 12pm to 1pm
To date, more than 4.1 million passenger vehicles have been sold on eBay Motors and a passenger vehicle sells every 90 seconds on eBay alone.ARE YOU GETTING YOUR SHARE OF THE PIE FROM CLASSIFIED MARKETING SITES?Classified marketing has made tremendous changes and improvements over the past year and a half.  Websites likeCraigslist and eBay continue to be increasingly valuable assets for dealerships, yet many feel confused about how to use these sites to their full advantage.In this eye-opening…See More
Saturday
william is attending Eliana Raggio's event
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FREE WEBINAR: How to Find, Engage & Market to Consumers More Profitably at http://www.dealeron.com/webinar/events/how-to-find-engage-market-to-consumers-more-profitably/

May 28, 2015 from 12pm to 1pm
Leading dealerships know that the most relevant and engaging content a business can share with its target audience is contributed by those who know the brand, product and customer best – Your Employees. In fact, the power of employee advocates extends far beyond the reach of your brand.  Research shows that employee content has higher engagement, faster conversion, and answers more consumer questions than brand messages.IS YOUR DEALERSHIP EMPOWERING ITS EMPLOYEES TO SHARE BRANDED MESSAGES?In…See More
Saturday
william is attending Eliana Raggio's event
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FREE WEBINAR -- Prospecting: Data Mine Your Own Leads and Generate More Busines at http://www.dealeron.com/webinar/events/prospecting-data-mine-your-own-leads-generate-more-business/

June 4, 2015 from 12pm to 1pm
WHICH WOULD YOU CHOOSE??Wait on point, outside, all day to try and catch an “up” in the hopes that you will sell a car.Work smarter, not harder, and have the leads walk in the door and ask for you by name.It’s true! Instead of waiting for something to happen, you can take control of your destiny and increase your sales simply by knowing more than the other salespeople in the dealership!Automotive trainer Jennifer Suzuki is here to help! She is going to show how to use your CRM and other vendor…See More
Saturday
Matt Payne (the credit cowboy) liked Ralph Paglia's video
Saturday
Manny Luna posted a group
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Auto Leads Sites

Auto Leads Official Site to Increase Car Dealership SalesIf you looking for Car Leads, subprime auto leads is our specialty! We offer exclusive programs. No contract! 100% Guaranteed! Get FREE Quote! Manny LunaCEO VL Digital MarketingAuto Lead Site ProviderContact: 832-341-1806 See More
Saturday

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ADM Blog Posts

Why Technicians and Service Advisors Need Marriage Counseling

Posted by Richard Holland on May 21, 2015 at 5:30am 2 Comments

Life in the retail automotive industry is taxing. Managers and employees work long hours and, in many cases, are with their co-workers more than they are with their families. Miscommunications, tension or arguments can detract from the efficiency of the dealership, and thus decrease overall profitability.

 

Technicians and service advisors work very closely together. Communication between them needs to be smooth and efficient. A company culture filled with friction can easily prevent a dealership’s service department from living up to its full potential.

 

A recent article in Ward’s magazine does a really good job of covering the need for improved relationships between technicians and…

Continue

Top 4 Questions to Ask While Selecting Your Driving Instructor

Posted by Satyajit Seal on May 20, 2015 at 10:00am 0 Comments

Are you planning to learn driving? It is quite an essential thing if you have a car. Or even if you are planning to get one.

So, how do you plan to learn driving?

One thing that you can do is go for a school that offers driving lessons. But there’s something more interesting as well. You can also hire a personal instructor to help you learn how to control and navigate your car.

But remember, driving isn’t an easy thing and even a minute mistake can lead to a major accident. So, it is necessary to learn the process in a proper manner.

For that, you will surely require an efficient instructor. If you are living in or close to Ashington, you can always go for driving instructor Ashington to teach you the nuances…

Continue

Why Do Millions of Small Businesses Do Local SEO Wrong

Posted by Jonathan Floyd on May 20, 2015 at 9:30am 0 Comments

Why Do Millions of Small Businesses Do Local SEO Wrong

Local SEO can be a challenge for most small business owners. Yet, they don’t realize that it is much easier getting ranked with proper local SEO strategies than it is trying to get a national keyword ranked. This article will give the ins and outs of doing local SEO and St. Louis Biz Talk hopes this timely article will help get you do it correctly and acquire new customers.

5 Things Most People Forget About Local SEO

Neil Patel -Contributor
Online Marketing Expert

Local search engine optimization (SEO) can be tricky. Not only do you have to do all the customary SEO stuff, but then you have to do a new layer of…

Continue

How to Become a 5 Star Dealership Part 5: Managing Your Online Reputation

Posted by Ashley Weidner on May 20, 2015 at 6:00am 0 Comments

How to Become a 5 Star Dealership Part 5

Managing Your Online Reputation

This is the final installment to my 5 part series on how to become a 5 star dealership. We have discussed…

Continue

Dealer Currency Helps Grow Gross Revenue on Every Sale While Retaining Customers

Posted by Mike Gorun on May 20, 2015 at 5:00am 0 Comments

I recently had the pleasure to work with a very innovative dealer who implemented the concept of “dealer currency” in his dealership with great success. Dealer currency allows you to eliminate cash discounts on sales (in both Variable & Fixed Ops) by instead issuing a form of “dealer dollars,” redeemable anywhere in the dealership for the future purchase of parts, service, accessories, or towards a future vehicle purchase.  This creates a true “win-win.” It satisfies the customer -- as they feel they have received the value of the discount. And the dealer -- because it ties the customer to the dealership for future purchases, without having to give away any profit up front in the deal.

 

For example, instead of discounting a vehicle sale as follows:…

Continue

Confessions of a Google Spammer

Posted by Manny Luna on May 20, 2015 at 3:30am 0 Comments

Before I became an inbound marketer, I once made $50,000 a month spamming Google. I worked a maximum of 10 hours a week. And I am telling you from the bottom of my heart: never, never ever follow in my footsteps.


This blog post will tell you exactly why...http://inbound.org/post/view/confessions-of-a-google-spammer

13 Never Before Shared Strategies to Sell More Cars

Posted by Paul Potratz on May 19, 2015 at 2:21pm 0 Comments

recently visited Copenhagen, Denmark to speak to Danish dealers on how they can sell more. This week on Think Tank Tuesday, watch the entire presentation!

  • Over an hour of exclusive strategies and dealer questions!
  • Learn from the experience of Danish car dealers.
  • Create strategies for every step of the sales process.

The Cliche of Dealer SEO and Analogies to Support it

Posted by J.D. Rucker on May 19, 2015 at 12:35pm 0 Comments

Pulse rates are different depending on what artery you check and what method you use. Checking someone's carotid artery by hand can yield a slightly different result than taking it with a machine through the brachial artery. The same thing happens in the car business, which is why I like to talk to different people from different parts of the industry.

Today, a good friend gave me a pulse check on his dealers' opinions about SEO. The feeling he was getting is that all SEO products are the same in our industry. This took me by surprise because I see SEO from the exact opposite perspective; the differences between what one company considers SEO and what another company considers SEO is like comparing apples and orangutans. Some have bite. Others bite.

The reality from a…

Continue

In Marketing, Consumers Want to Know What Is In It For Me

Posted by Timmy D. James on May 18, 2015 at 6:30am 0 Comments

People aren’t watching your commercial or video because they want you to sell them your product. They’re watching because they want you to sell them a solution.

 

In the world of online marketing, oftentimes marketers forget this very basic concept. Think of it as painting pictures when selling. The idea is that you want to tell the consumer why they need a feature, so that the consumer will visualize how each feature will make their life better, easier, more efficient. How it will make them more money, or provide a solution to a need. It’s not uncommon for salespeople to go on and on about the features of a vehicle. It has this type engine. It’s safe. It has Bluetooth, etc. They may as well (and some probably are) read the window sticker to the customer. Great salespeople, however, understand…

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How to Become a 5 Star Dealership Part 4: Keep Them Coming

Posted by Ashley Weidner on May 18, 2015 at 6:00am 2 Comments

How to Become a 5 Star Dealership Part 4

Keep Them Coming

By now, most of you know that more than 50% of the gross profit from a dealership comes from its service and parts department. So even though almost all of the marketing budget is directed at bringing new customers in, it is clear that more of your marketing efforts should be directed at keeping customers rather than gaining new ones. What you have to understand is that the ones that keep coming will bring in the new ones!

In the information that follows I will go deeper into some tips and strategies to keep customers coming for the long haul.

Make Service a Big…

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Automotive Thought Leader Journal

Automotive Marketing and Car Dealer News from AutoBlog

Lamborghini Gallardo ready to tow your Home Depot load

Filed under: , , , , , ,

Canadian channel Canal Vie uses what may be the most unlikely vehicle ever - a Lamborghini - to pull a trailer and carry DIY goods to promote its new renovation show.

Continue reading Lamborghini Gallardo ready to tow your Home Depot load

Lamborghini Gallardo ready to tow your Home Depot load originally appeared on Autoblog on Sun, 24 May 2015 19:11:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Google Blog Articles, News and More

A doodle salute for Sally Ride

Today’s guest blog post is from Tam O’Shaughnessy—life partner of astronaut Sally Ride, and co-founder & CEO of Sally Ride Science. Over the past few months, Tam worked with our Doodle team to create a doodle for Sally’s 64th birthday. In this post, she tells us more about Sally’s life, her flight aboard the space shuttle Challenger, and her passion for helping kids stay excited about science and technology. -Ed.

As the first American woman in space, Sally Ride—who would have been 64 today—captured the nation’s imagination as a symbol of the ability of women to break barriers. But her historic flight represented just one aspect of a remarkable and multifaceted life. She was also a physicist, a science writer, and an inspirational advocate for keeping kids excited about science as they go through school.

Sally was born on May 26, 1951, in Los Angeles. She grew up playing with a chemistry set and small telescope—and playing football in the streets with the neighborhood kids. Later she considered playing professional tennis, but decided instead to study science.

In 1977, Sally was finishing her Ph.D. in physics at Stanford University when she saw an article in the student newspaper saying that NASA was looking for astronauts—and for the first time was allowing women to apply. Sally didn’t hesitate to send in her application, and became one of six women selected as part of the new crop of astronaut candidates. On June 18, 1983, she soared into history as the first American woman in space.

A look behind the scenes of today's Sally Ride doodle, narrated by the artist of the doodle, Olivia Huynh, and Tam O'Shaughnessy

Looking back at Earth through the window of the space shuttle, Sally was moved by the view of our beautiful blue planet wrapped in its thin blanket of air. She realized how important it is for all of us to take care of our fragile home in space, and became an environmentalist. Many years later, we wrote books for young adults about Earth’s changing climate.

After leaving NASA, Sally became a professor of physics at the University of California, San Diego. She loved being a scientist, but she was concerned that many young people—especially girls and minority students—abandon their early interest in science and math.

Studies show that the reason kids turn away from STEM (science, technology, engineering, and math) is not that they don’t like it or aren’t good it. Instead, young people get turned off because society sends false messages about who scientists are, what they do, and how they work. So Sally decided to use her high profile to motivate young people to stick with their interest in science and to consider pursuing STEM careers.

In 2001, Sally and I and three friends started Sally Ride Science to create programs and publications that bring science to life and show young people that STEM is fascinating, creative, and fun. Since then, we’ve trained thousands of teachers on how to spark and sustain interest in STEM and reached millions of students with our books and programs.

Sally died almost three years ago on July 23, 2012, from pancreatic cancer. But I know she would be honored by today’s Google Doodle. With whimsy, it expresses Sally’s sense of fun and adventure, and her ability to inspire young people. And who knows—maybe her Doodle will motivate some girl or boy somewhere in the world to become a scientist and adventurer just like Sally.

Sally said it best . . .
Everywhere I go I meet girls and boys who want to be astronauts and explore space, or they love the ocean and want to be oceanographers, or they love animals and want to be zoologists, or they love designing things and want to be engineers. I want to see those same stars in their eyes in 10 years and know they are on their way!

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ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

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Internet Sales Manager Resources and Blogroll

ADM Professional Community Blogroll:
1. Social Media Optimization 

3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

7. Toyota Community

8. Kia Community 

9. Toyota Social Media

10. Social Media Marketing 

11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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Automotive Marketing News

Ford dips toe into London car-sharing market with GoDrive

Ford will start offering Londoners a network of cars to share, rather than buy, in an effort to tap the growing market for on-demand driving.

Mazda's new mantra: 'Driving Matters'

Fifteen years after coining the slogan "Zoom Zoom" to pitch its cars to customers who see driving as a pleasure and not a chore, Mazda Motor Corp. is hoping to refine its fun-to-drive message by launching its biggest U.S.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

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