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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

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Ralph Paglia
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Arnold Tijerina
Editor, Content Marketing 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

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Editor, Vehicle Presentation Videos

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Editor, Video SEO

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Editor, Content Marketing


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Toyota Keeps the Faith in Large Cars (12/11/17)

With Avalon redo, Toyota keeps the faith in large cars; BMW countersues megadealer Braman; GM's message to Wall St.; Million-dollar McLaren.

Nissan Factory-to-Salesperson Spiffs (12/11/17)

Nissan steering spiffs directly to salespeople; Robotaxi rides in Japan; Genesis aiming for 85-90 stores; Toyota's big Olympics play; Auctioning off the last Oldsmobile.

Plug-in Panamera Proves Popular at Porsche (12/8/17)

Plug-in Panamera proves popular at Porsche; Toyota plans Detroit debut for new Avalon; Behind ZF CEO's downfall; EU, Japan hammer out trade deal; Where lumbar meets Lambo.

Top 3 Most Popular Automotive Marketing Videos of Past 30 Days

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Turning Influencers Into Advocates

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Latest ADM Activity - Click "More" at bottom!

Ralph Paglia posted blog posts
46 minutes ago
Profile IconStefen Marwa, Bob Day, Cynthia Madison and 2 more joined Automotive Digital Marketing
2 hours ago

Subscriber
Kara Masterson posted a blog post

Moving up: 4 Tips for Relocating Your Business to a Bigger Building

The United States Census Bureau estimates that 40 million Americans relocate every year. Among such numbers are dozens of companies that, for various reasons, decide to move to a different location. Sometimes a business grows out of its facility and, hence, finds the need to acquire more space. Companies are also forced to move for downsizing purposes when cash flow slows by significant measures.Regardless of your reason for relocating, it is essential to understand the importance of…See More
4 hours ago

Subscriber
Matt Payne (the credit cowboy) shared Ralph Paglia's discussion on Facebook
7 hours ago

Subscriber
Bill Wittenmyer posted a video

Witt's Wise Words: Don't Become A Headline

Bill Wittenmyer explains the importance of not becoming a headline in this week's edition of Witt's Wise Words.
7 hours ago

Subscriber
Bill Gordon's blog post was featured

8 Extremely Interesting Pros And Cons Of Self-Driving Cars

Are you going to be one of the first to jump into a self-driving car once they hit the road? It must be tempting because they offer so many benefits. Once they're released en masse I doubt life on our roads will ever be the same again.Unfortunately, they are just like any other invention designed to change the world. They'll come with…See More
10 hours ago

Subscriber
Thomas F. Jung's blog post was featured

4 texting strategies for car dealerships

Everybody is texting. It is 2017 and people text each other more than ever. Why? Because it works.And they will continue to do so, at least according to a 2016 GSMA research which predicts smartphone penetration from 55% in 2016 to 76% by 2020.  In fact, messaging has become a favorite means of communication for both consumers and car dealerships. To add…See More
10 hours ago

Subscriber
Christopher Bouchard's blog post was featured

8 Takeaways From My Recent Used Car Shopping and Purchasing Experience

It's been a while since I last experienced shopping for a vehicle. And I have to say, it's nice being in the driver's seat, seeing things from a consumer's perspective.My wife Christine and I just bought a pre-owned 2014 Honda Pilot to replace her 2013 Honda Accord that had been totaled by a drunk driver a few weeks ago. She was…See More
10 hours ago

Subscriber
Kevin Root's blog post was featured

Market Research as a Wickedly Successful Biz Dev Tool: 6 Steps to Reach the Decision Maker

Most people think of research as a means to validate product or business concepts, to determine market opportunities, or for competitive differentiation. But most overlook it as a way to win new business. Here is a proven process to do exactly that. This approach has been refined and validated in over 20 years of practice. It’s…See More
10 hours ago
Ralph Paglia commented on Bill Wittenmyer's video
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Freebie Fridays: Don't Hire The Unicorns with Bill Wittenmyer

"Wild Bill is on the money when it comes to hiring people... Watch the video and gain some insight!"
12 hours ago

Subscriber
Bill Wittenmyer's video was featured

Freebie Fridays: Don't Hire The Unicorns with Bill Wittenmyer

Bill Wittenmyer says “there is no perfect employee” and discusses why you should focus more on hiring the perfect person as opposed to the perfect employee i...
12 hours ago
Ralph Paglia posted a discussion

11 Car Sales Email Templates From Jazel To Boost Your Appointment Rates

11 Brilliant Car Sales Email Templates To Boost Your Appointment RatesSometimes it feels like emails are writer’s-block magnets. You know you have to send one, but when it comes down to it, none of the words are coming to…See More
13 hours ago

Subscriber
Bill Gordon posted a blog post

8 Extremely Interesting Pros And Cons Of Self-Driving Cars

Are you going to be one of the first to jump into a self-driving car once they hit the road? It must be tempting because they offer so many benefits. Once they're released en masse I doubt life on our roads will ever be the same again.Unfortunately, they are just like any other invention designed to change the world. They'll come with…See More
13 hours ago

Subscriber
SalvageBid, LLC.'s blog post was featured

Research That Should Precede Every Auto Auction in Your City

"I'd like to see the auction extended all night and into the next day.” ~ Wes Lane, former Oklahoma County prosecutor Auto auctions offer an amazing way to sell or buy your favorite automobile. This is especially so if you wish to purchase a vehicle without having to pay a hefty cost. Although auto auctions are held at regular…See More
17 hours ago

Media
Robert Martin's blog post was featured

UK Car Production Down: Brexit Uncertainty Cited as a Cause

UK car production was down 4% in September, the probable cause being given as Brexit uncertainty. This was in spite of a general growth in Britain’s manufacturing industry. The Markit/CIPS purchasing managers’ index (PMI) for July, August and September were 55.3, 56.9 and 55.9 respectively. While September’s figure was 0.886% down on…See More
17 hours ago

Subscriber
Brooke Chaplan posted a blog post

Sooner The Better: Why You Should Tune Up Your Engine Before The Cold

Winter can be a beautiful time of year. It’s not, however, always great for your engine. If you’re thinking about a tune-up, it’s probably a good idea to go ahead and get it done now. Below are just a few of the reasons why you should tune up your engine before the cold sets in.   Timing Is EverythingThe world of auto repair is…See More
Saturday

Dealer
Mike KO posted a blog post

Cashyourcaruae; the Most Trusted Car Dealers in Dubai

IntroductionMany people are having challenges in finding the best car dealers in Dubai. Many companies claim to offers best deals, but Cashyourcaruae has beaten them all. This company has employed highly trained and experienced staff who ensure clients get unmatched services when it comes to used car deals. The company has specialized in…See More
Friday

Subscriber
Bill Wittenmyer posted a video

Freebie Fridays: Don't Hire The Unicorns with Bill Wittenmyer

Bill Wittenmyer says “there is no perfect employee” and discusses why you should focus more on hiring the perfect person as opposed to the perfect employee i...
Friday

Subscriber
SalvageBid, LLC. posted a blog post

Research That Should Precede Every Auto Auction in Your City

"I'd like to see the auction extended all night and into the next day.” ~ Wes Lane, former Oklahoma County prosecutor Auto auctions offer an amazing way to sell or buy your favorite automobile. This is especially so if you wish to purchase a vehicle without having to pay a hefty cost. Although auto auctions are held at regular…See More
Friday

Media
Robert Martin posted a blog post

UK Car Production Down: Brexit Uncertainty Cited as a Cause

UK car production was down 4% in September, the probable cause being given as Brexit uncertainty. This was in spite of a general growth in Britain’s manufacturing industry. The Markit/CIPS purchasing managers’ index (PMI) for July, August and September were 55.3, 56.9 and 55.9 respectively. While September’s figure was 0.886% down on…See More
Friday

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ADM Blog Posts

8 Extremely Interesting Pros And Cons Of Self-Driving Cars

Posted by Bill Gordon on December 11, 2017 at 12:30am 0 Comments

Are you going to be one of the first to jump into a self-driving car once they hit the road? It must be tempting because they offer so many benefits. Once they're released en masse I doubt life on our roads will ever…

Continue

4 texting strategies for car dealerships

Posted by Thomas F. Jung on December 6, 2017 at 1:30am 0 Comments

Everybody is texting. It is 2017 and people text each other more than ever. Why? Because it works.

And they will continue to do so, at least according to a 2016 GSMA research which predicts smartphone penetration from 55% in 2016 to 76% by 2020.…

Continue

8 Takeaways From My Recent Used Car Shopping and Purchasing Experience

Posted by Christopher Bouchard on December 6, 2017 at 1:30pm 0 Comments

It's been a while since I last experienced shopping for a vehicle. And I have to say, it's nice being in the driver's seat, seeing things from a consumer's perspective.

My wife Christine and I just bought a pre-owned 2014 Honda Pilot to replace her 2013…

Continue

Market Research as a Wickedly Successful Biz Dev Tool: 6 Steps to Reach the Decision Maker

Posted by Kevin Root on December 7, 2017 at 11:00am 1 Comment

Most people think of research as a means to validate product or business concepts, to determine market opportunities, or for competitive differentiation. But most overlook it as a way to win new business.

Here is a proven…

Continue

VW Executive Gets 7 Years in Club Fed and $400K Fine

Posted by Ralph Paglia on December 10, 2017 at 11:30pm 0 Comments

VW executive Schmidt gets 7 years, $400K fine for U.S. emissions violations

Schmidt spearheaded the efforts to conceal the emissions cheating…

Continue

Research That Should Precede Every Auto Auction in Your City

Posted by SalvageBid, LLC. on December 8, 2017 at 12:30am 0 Comments

"I'd like to see the auction extended all night and into the next day.” ~ Wes Lane, former Oklahoma County prosecutor



Auto auctions offer an amazing way to sell or buy your favorite…

Continue

UK Car Production Down: Brexit Uncertainty Cited as a Cause

Posted by Robert Martin on December 7, 2017 at 10:00pm 0 Comments

UK car production was down 4% in September, the probable cause being given as Brexit uncertainty.

This was in spite of a general growth in Britain’s manufacturing industry. The Markit/CIPS purchasing managers’ index (PMI) for July, August and September were 55.3,…

Continue

Social Listening & Quick Action = Video Marketing Gold!

Posted by Timmy D. James on December 7, 2017 at 5:30am 0 Comments

All too often marketers find themselves with writer’s block,

if you will…

Continue

US Car Dealers Defy Predictions and Set November Sales Records

Posted by Ralph Paglia on December 6, 2017 at 11:00am 0 Comments

U.S. auto sales, behind strong results at NissanFord and Honda, rose 1.4 percent in November in what turned out to be a solid…

Continue

Behavior Economics in 2018 | Increase Sales to Women by $2 Million

Posted by Anne Fleming on December 6, 2017 at 12:00pm 0 Comments

As we gear up for 2018, we’re providing you with a powerful white paper. While everyone knows the power of women buyers, are you aware of how women are impacting your business?

  • What percentage of your business is…
Continue

ADM Forum

11 Car Sales Email Templates From Jazel To Boost Your Appointment Rates

Started by Ralph Paglia in PROCESS MANAGEMENT- CRM, BDC and lead Management Processes, Emails, Phone Scripts, Facility Design, Tools and Suppliers 13 hours ago. 0 Replies

11 Brilliant Car Sales Email Templates To Boost Your Appointment RatesSometimes it feels like emails are writer’s-block magnets. You know you have to send one, but when it comes down to it, none of the words are coming to…Continue

Tags: Boost, To, Your, Appointment, Rates

We’ve innovated the car, now how about the buying experience?

Started by Ralph Paglia in TOOLS, FILES and TEMPLATE RESOURCES - Share Your Files, Apps, Spreadsheets, Email Templates, Phone Scripts, Letters, Tracking Tools, Links, etc. Nov 30. 0 Replies

OEMs, dealers and customers are dynamically redefining how they interact with each other, with consumers increasingly expecting a seamless experience across both digital and physical touchpoints, according to WEF. The article “Seamless Journeys” discusses how the development of a “data economy” would be particularly transformative for the automotive industry and how its digitization will decentralize both production and the supply chain.We’ve innovated the car, now how about the buying…Continue

Tags: about, buying, experience?, how, now

8 Typical Dealership Management Shortcomings

Started by Garry House in Uncategorized or Does Not Fit Into Any Pre-Defined Category Nov 20. 0 Replies

        ► Organizational Design                            ► Compensation Planning        ► Employer Branding                                ► Hiring and Onboarding        ► Communicating Expectations                  ► Performance Management        ► Career Path Planning                             ► Leadership DevelopmentThese are the core elements of the consultancy in which Garry House & Associates specializes today. Woven together, these eight components represent the foundation of…Continue

New Firefox Quantum. Is It Fast? Is It Good?

Started by Ralph Paglia in TOOLS, FILES and TEMPLATE RESOURCES - Share Your Files, Apps, Spreadsheets, Email Templates, Phone Scripts, Letters, Tracking Tools, Links, etc. Nov 17. 0 Replies

The new Firefox. Fast for good.Today we’re thrilled to introduce you to our brand new browser — Firefox Quantum.What you’ll notice first is that the new Firefox is blazing fast. In fact, you’ll enjoy speeds up to twice as fast as a year ago. It’s also more powerful. We’ve rebuilt Firefox from the ground up to focus on how you use the Web today to watch, listen, create…Continue

Tags: Is It Good, Is It Fast, Quantum, Firefox, New

Confirm and Cultivate Your HVA

Started by Garry House in PROCESS MANAGEMENT- CRM, BDC and lead Management Processes, Emails, Phone Scripts, Facility Design, Tools and Suppliers. Last reply by Vicki D. Casey Nov 15. 2 Replies

Your Highest-Value Activity (HVA) will drive your greatest incremental profit!And most retail automotive management professionals acknowledge that the largest potential profit improvement can be achieved by generating additional vehicle sales department gross. So, I have recently made a point to ask my dealer-clients, their CFOs, their GMs, and their sales managers:“How do you…Continue

Tags: HVA, Your, Cultivate, and, Confirm

Toyota Social Media Marketing Strategy and Effectiveness

Started by Ralph Paglia in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC). Last reply by Vicki D. Casey Nov 15. 1 Reply

Toyota Social Media Marketing BreakdownSure America might be known for making the automobile an everyday part of our modern life, but that hasn’t kept other countries from adding their own personal spin on our beloved horseless carriages. Guided by the Japanese principle of Kaizen  (essentially making continual small improvements to business processes),…Continue

Tags: Strategy, Toyota, Social, Media, Marketing

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3 Digital Marketing Trends to consider in 2018

In 2018, there are a number of trends we come across coming down the line that could prove fruitful if done in the correct way. Let's explore 6 of these in more detail.

1) Machine Learning

97% of business market leaders feel the future of marketing will consist of clever human marketers working in collaboration with machine learning-based automation entities.…



Time:December 5, 2017 at 6pm to December 5, 2018 at 7pm
Location:Australia
City/Town:Melbourne
Website or Map:http://www.exactdrive.com/vid…
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Automotive Marketing News

First Shift: Nissan factory-to-salesperson spiffs

Nissan steering spiffs directly to salespeople; Robotaxi rides in Japan; Genesis aiming for 85-90 stores; Toyota's big Olympics play; Auctioning off the last Oldsmobile.

Parsons, Meyers join Automotive News sales team

Matt Parsons and Mary Meyers have joined Automotive News as regional sales managers.

Toyota Olympic marketing will help explain mobility vision

Heeding a call to action from President Akio Toyoda, Toyota marketers are leveraging an eight-year Olympic sponsorship deal and its first global campaign to lay out its vision of mobility for the world.

Toyota marketing key to multicultural appeal

Toyota has found a natural home amid the eye-popping styles and eclectic musical acts of Afropunk festivals.

Looks like Lincoln got it right

I don't know how successful Lincoln will be in China, where it is starting a huge marketing and product push, but the luxury brand looks to be making the right moves in North America.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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