Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

Automotive Marketing Professional Community Serves Car Dealers

The Official ADM Professional Community Hash Tag is: #ADMPC

Benefits of ADM Professional Community Membership:

  • Access to exclusive content
  • Post your own content
  • Start an ADM Group, control who becomes a member
  • Comment on articles, videos, charts and forum posts
  • Access to Special Pages
  • Receive notifications on your favorite topics
  • Network with peers and use their content
  • Participation in contests and see survey results
  • Make requests to ADM Editors, Professionals and Industry Thought Leaders
  • Personal Assistance from ADM Community Leaders
  • Membership is FREE until December 31st!

Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

Professional Community

AutoDigitalMarketing@Gmail.com

2701 N. Rainbow Blvd.
Unit 2202
Las Vegas, NV 89108
505-301-6369

Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


Automotive Marketing Professional Sponsors

ADM is Proud to be Dealer Marketing Magazine's Social Media Partner!

Automotive News Videos

Appealing Win for Hyundai (7/23/14)

S. Korean brand tops another J.D. Power survey, Porsche keeps premium crown; more GM recalls; a way to halt hackers?

Signs of Kia Mexico Plant (7/23/14)

$1.5 billion factory in works, state officials say; Chrysler ignition recall; Nissan looking to stay quirky; ready for 'new majority'?

Taking Charge at Lincoln (7/22/14)

Automaker 'serious' about brand, Fields says; oversight moves from Farley to top engineer; Detroit 3 advice for small suppliers.

Have SUVs Peeled Ahead? (7/22/14)

Snyder: Comparing tall vehicles, cars can be a case of apples versus grapefruit; Buick Regal impresses CR; Tesla downtime.

Toyota's Hispanic Edge (7/21/14)

Brand has 18 percent share, and rivals want in; Honda to dealers: Boost service; Russia's Severstal shedding 2 steel plants.

Support ADM Community Sponsors by checking out their Products and Services

Top 5 Most Popular Automotive Marketing Photos of Past Month

The VW Up Bus Truck

by Manny Luna The VW Up Bus

Appointment's sells cars!

by Manny Luna Appointment's sells cars!

Proper Preparation Prevents Poor Performance

by Adam Ross Are your dealership's public ‪#‎reviews‬ helping or hurting your sales? Read this and learn how to find out how to monitor and improve your dealership's Online Reputation. http://bit.ly/1zYs1do

Sell-24-Cars-Per-Month=By-Setting-3-Appointments-Per-Day

by Adam Ross How can Internet Salespeople and BDC Reps be responsible for selling 24 cars per month each? By setting 3 appointments with their active leads and sold customers. Every day, 5 days per week. Do the math! http://bit.ly/1pwOx5Y

When your're doing link building right, you don't even need the links!

by Manny Luna When your're doing link building right, you don't even need the links!

Auto Industry Marketing and Advertising News

Trio of cheesy classic VW buses stolen, recovered

Filed under: , , , , ,

Cheese Vans Stolen

Three customized Volkswagen Buses (pictured above) made to look like blocks of Tillamook cheddar cheese are safe again after being stolen on July 12, and two men are in police custody for the alleged theft.

The cheesy cadre of VWs, their custom trailer and a Ford F-350 to haul them were on a promotional tour when they were stolen from a hotel parking lot in Manteca, California. Police began searching for them, and the group of bright orange Volkswagens wasn't too hard to sniff out. The three vans with an estimated value of $100,000 each were recovered undamaged on July 14 from a storage center in California about 50 miles away from where they were taken, according to Oregon Live. It reports that one of the men arrested rented a space there.

Unfortunately, the trailer and pickup used to haul the classic VWs weren't so lucky. Prior to finding the vans, police discovered the other vehicles burned out. It appears the alleged thieves tried to turn them into grilled cheese...

Trio of cheesy classic VW buses stolen, recovered originally appeared on Autoblog on Sat, 19 Jul 2014 15:05:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Subaru WRX STI gets all gymkhana slidey in new European ad

Filed under: , , , , ,

Subaru WRX STI ad

A good partner makes sacrifices for a significant other. They aren't always fun, but sometimes chores have to be done. Subaru's European ad for its new WRX STI clearly understands that dynamic, as it shows what to what lengths a guy is willing to go in order to get his lady some bread in time for breakfast. Of course, running errands in a turbocharged, all-wheel-drive sports sedan down picturesque roads is hardly drudgery.

The wordless ad for the WRX STI says everything you could ever want to know about the winged blue Subaru. It expertly mixes some fantastic gravel rally footage with just a bit of inspiration from Ken Block's Gymkhana videos, as well. The automaker makes the right choice of actually letting the audience hear the growly exhaust and squealing tires over the music, too.

If this was your daily route to the bakery, you'd probably be prepared for a round of the World Rally Championship within a couple of months. Scroll down to watch the Subaru ad about a very polite WRX STI owner making sure breakfast is on the table.

Continue reading Subaru WRX STI gets all gymkhana slidey in new European ad

Subaru WRX STI gets all gymkhana slidey in new European ad originally appeared on Autoblog on Fri, 18 Jul 2014 16:59:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Indie rockers Local Natives perform from back of Nissan Rogue

Filed under: , , ,

Nissan Rogue Local Natives Breakers video

Most bands go through a fairly simple trajectory of vehicles to make it to shows. When they form, it's all about just getting to the gig and anything works. As they build a following and start touring a little regionally, they upgrade to a van to fit all of the members and equipment. Finally, if they taste big time success, they move to the tour bus. However, indie band Local Natives is taking an interesting detour from that path in a new promotion from Nissan called Off the Stage for the Rogue.

The members show up to the middle of nowhere in a pair of the CUVs, and in a few minutes the vehicles are set up to be the group's sound system and its stage. This promo also acts as a video for the song Breakers, which is a bit of a slow jam, but the scenery is absolutely beautiful. Scroll down to watch the Local Natives turn the Rogue into a place to perform practically anywhere.

Continue reading Indie rockers Local Natives perform from back of Nissan Rogue

Indie rockers Local Natives perform from back of Nissan Rogue originally appeared on Autoblog on Wed, 16 Jul 2014 17:00:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

 

Learn More About Digital Marketing... Watch the Video Referenced Below!

Latest ADM Activity - Click "More" at bottom!

Manny Luna shared their blog post on Google +1
2 hours ago
Manny Luna liked Manny Luna's blog post GM Ignition Switch Recall Update | GM Sales Surge Amid Recalls as Barra Quality Sells: Cars
2 hours ago
Manny Luna shared their blog post on Twitter
2 hours ago
Manny Luna posted blog posts
2 hours ago
Manny Luna shared their blog post on Facebook
3 hours ago
Manny Luna liked Manny Luna's blog post Weird Al Yankovic accelerates his brand trajectory using management philosophy. - Mission Statement
3 hours ago
Manny Luna shared their blog post on Twitter
3 hours ago
Brian Bennington commented on sara callahan's blog post Vendors: Don’t Be So Darn Annoying!
"OK, I give up!  Initially, when I first read this blog, I though Sara's interview of Bobbi's listing of how vendors "irritate" her might possibly result in building better dealership-vendor relationships across the board.…"
3 hours ago
Tom Gorham commented on sara callahan's blog post Vendors: Don’t Be So Darn Annoying!
"Brian Bennington I love reading your comments.  You ask, "Tell me, gang, do I detect a little distain of the "old schoolers" by the "new schoolers" that's sometimes mentioned in ADM and DE posts?"  I…"
3 hours ago
Manny Luna liked Manny Luna's photo
4 hours ago
Manny Luna posted a photo

The VW Up Bus Truck

The VW Up Bus
4 hours ago
Manny Luna commented on sara callahan's blog post Vendors: Don’t Be So Darn Annoying!
" "
5 hours ago
Kent Lund commented on David Sharp's blog post Photo Booth or No Photo Booth?
"Up front I will admit, this is my business. For 20+ years we have been a Detroit based imagery supplier to the Big 3 world wide for their catalogs, literature and advertising.  Sheet metal is our life.  www.autophotobay.com Approximately…"
5 hours ago
Profile IconBart, Charles Kubiak, Tim Kaye and 2 more joined Automotive Digital Marketing ProCom
6 hours ago
Tom Gorham commented on sara callahan's blog post Vendors: Don’t Be So Darn Annoying!
"Todd, LOL!  "No more TV (Including Steve Wilkos who my daughter and I watch all the time)... No more middle fingers... No more bar fights... No more family arguments... No more movies... Nuttin! Boring... Give a brother a break over here!…"
6 hours ago
Manny Luna commented on Jon Lamb's blog post The Best Defense Against Getting Conquested is an Aggressive Offense
" You must be a Viking fan:) "
6 hours ago
Manny Luna shared Jon Lamb's blog post on Twitter
6 hours ago
Manny Luna liked Jon Lamb's blog post The Best Defense Against Getting Conquested is an Aggressive Offense
6 hours ago
Manny Luna commented on Jon Lamb's blog post The Best Defense Against Getting Conquested is an Aggressive Offense
"Content is ruling the web. This is where we saturate the web with relevant information through blogs, article writing, press releases, and video campaigns to target specific keywords to send to landing pages on the website.  All this content is…"
6 hours ago
Kent Lund updated their profile
6 hours ago

Automotive Marketing Community Photos

Loading…
  • Add Photos to ADM
  • View All

Google Adsense Generates Revenue that Helps Pay the Bills for the ADM ProCom

ADM Forum

Google Adsense Digital Advertising Example

ADM Blog Posts

Your Dealership's Staff Wants a Culture of Appreciation

Posted by Rebecca Kon on July 21, 2014 at 1:10pm 0 Comments

A dealership is often a high-stress environment, and if you don’t have a viable plan to show your employees that you appreciate them, you’re going to have to hire and re-hire over and over and over again…ad infinitum.

So how do you typically show your employees that you appreciate them for their work? The money. You give your team monetary incentives in return for their excellent skills, which helps them feed their families while creating success for your store.

However, some employees are motivated by something other than monetary gain. Some employees, no matter how much you pay them, are really looking for you to show your appreciation through your culture and other resources.

Let’s put this in perspective.

Your employees spend 8 hours (often more) of their life each day at your…

Continue

What Car Dealers Need to Know About Content Marketing

Posted by Mark Frost on July 21, 2014 at 12:03pm 2 Comments

Automotive SEO

Dealerships are facing an uphill battle in the fight to reclaim search rankings from third-party listings, as well as the attempt to win customers through social media. For both automotive SEO and social media marketing, however, content is the single most important factor for overall success.

You can optimize your dealership’s site to compete for certain keywords, but that’s only going to get you so far with Google. In order to truly impact rankings, you need to acquire links to your site. The absolute best way to do that is to produce content worth linking to in the first place. That is the essence of content marketing.

What is Content Marketing?…

Continue

Inbound Marketing: How To Win Customers By Influencing People

Posted by Larry Bruce on July 21, 2014 at 7:00am 7 Comments

Lead > Contact > Show > Sell (LCSS).

That is the very definition of Automotive Inbound Marketing.

Have you ever noticed that the vendors in the automotive marketing space who are minimizing the importance of leads are also the same vendors that have never been able to generate them with any success?

Marketing is a conversation.

The start of that conversation is a lead. If you’re relying on lot traffic alone, you are not maximizing your sales potential.

By not seeking those conversations prior to the customer coming onto your lot, there is no way to know their motivations for being there. If you don’t know their motivations,…

Continue

Let Data Drive Pretty Much Everything in Your Marketing

Posted by J.D. Rucker on July 20, 2014 at 10:00am 1 Comment

First, a mini-rant. It will make sense why I'm starting with a rant before getting to the meat of the issue.

I was on the phone with a social client and their prospective search marketing provider the other day when I was blindsided by ignorance. It wasn't what I expected from a company that came highly recommended for their search prowess, so I called later on to talk to someone other than a salesperson to confirm that I heard properly.

They selected their keywords straight from a template. The dealer would tell them the cities and then they would plug in those cities into their keyword template and, VOILA, they had a keyword list to plug into their campaigns.

This is the type of treatment I would expect from an OEM-level provider, but to see it coming from a…

Continue

Chat Should Fill the Gaps

Posted by Jeffery Sterns on July 20, 2014 at 3:19am 0 Comments

One of the most disturbing trends we're seeing on dealer websites is when they use chat areas as another contact form. It's true that chat is a way to generate leads, but when collecting contact information is the primary goal, the whole point of chat is missed.

Here are some things that we have found to be true with chat that dealers should keep in mind when they determine how to position chat in their digital marketing.

1. Stop Asking for Contact Information Up Front

A few months ago I saw an analogy in a blog post that positioned this statement in the right context. To paraphrase: You wouldn't have your receptionist answer the phone by saying, "Thank you for calling, may I have your name, phone number, and email address, please?"

Help first. Answer their questions…

Continue

Gary Marcotte Joins 3 Birds Marketing’s Board of Advisors

Posted by Emily Douglas on July 17, 2014 at 12:30pm 1 Comment

Former AutoNation Senior VP of Marketing will advise 3 Birds with over 25 years of industry experience

CHAPEL HILL, North Carolina (July 17, 2014) –  Gary Marcotte has joined 3 Birds Marketing’s board of advisors, effective immediately.

Marcotte is most noted for his 13-year-tenure with AutoNation, Inc., America’s largest automotive retailer. Most recently, Marcotte served as Senior Vice President of Marketing for the company, leading the eCommerce department and AutoUSA lead distribution network from unprofitability to several consecutive years of profitability and growth. His previous roles with AutoNation included Senior Vice President of eCommerce, Vice President of New and Used Vehicle Operations, e-Commerce and other Retail Operations. 

With over 25 years…

Continue

BLACK BOOK & FITCH RATINGS RELEASE LATEST VEHICLE DEPRECIATION REPORT

Posted by Black Book on July 17, 2014 at 12:00pm 0 Comments

Used Vehicle Depreciation Rates Rise To Recession Levels

Depreciation rates on used vehicles are nearing levels not seen since the recession, though the trend will soon reverse and likely lead to marginally higher losses for U.S. auto ABS, according to the latest joint vehicle depreciation report from Black Book® and Fitch Ratings. Click here to download the full report.



According to Black Book, both new and used vehicle markets are seeing positive growth after hitting a low of 10.3 million new vehicle sales in 2009. As a result, depreciation has increased every year since 2011. Black Book projects new vehicles sales to finish north of 16 million…

Continue

The Three C's of Dealership Specials

Posted by Cobalt on July 17, 2014 at 8:55am 0 Comments



Heidi Suke, Cobalt Account Advocate
by Heidi Suke, Account Advocate

Are you leveraging all of the tools your website vendor offers to highlight specials on your dealership's site? No?! Why?! Nailing your dealership's Why Buy message is one way to stand out from the competition. But a recent study on the state of…

Continue

The Key to Increased Service Absorption Is Efficiency

Posted by Richard Holland on July 17, 2014 at 4:30am 0 Comments

Last week, Automotive News highlighted Redlands Auto Plaza, a Southern California dealership that is doing some pretty creative things within their service department to increase absorption. General Manager, Loren Campbell, recognized that becoming more efficient within the service department was key to increased profitability and a better customer experience. “Time is the only thing we have to sell. The process is the key: quicker and simpler. That’s what customers want,” Campbell stated in the article. To achieve this, he paired up service advisors to work in teams so that there was always an advisor available to answer questions about any customer’s specific vehicle. Campbell also has…

Continue

2014 Jeep Grand Cherokee SRT Reviewed!

Posted by Jonathan Morales on July 17, 2014 at 3:00am 0 Comments

What's New on the 2014 Jeep Grand Cherokee SRT Edition? 

For 2014, the all-new Jeep Grand Cherokee SRT is powered by an 8-Speed Transmission that either functions via it's fully electronic automatic mode or via paddle shifters to make driving the 6.4L HEMI loads of fun! Eco Mode and Fuel Saver Technology are also two features offered on the SRT Grand Cherokee for 2014 to aid in fuel conservation. 

The exterior of the 2014 Jeep Grand Cherokee SRT features blackened bi-xenon headlights with LED run lights, and enhancements to the front fascia,…

Continue

Listings

Automotive Marketing and Car Dealer News from AutoBlog

Trio of cheesy classic VW buses stolen, recovered

Filed under: , , , , ,

Cheese Vans Stolen

Three customized Volkswagen Buses (pictured above) made to look like blocks of Tillamook cheddar cheese are safe again after being stolen on July 12, and two men are in police custody for the alleged theft.

The cheesy cadre of VWs, their custom trailer and a Ford F-350 to haul them were on a promotional tour when they were stolen from a hotel parking lot in Manteca, California. Police began searching for them, and the group of bright orange Volkswagens wasn't too hard to sniff out. The three vans with an estimated value of $100,000 each were recovered undamaged on July 14 from a storage center in California about 50 miles away from where they were taken, according to Oregon Live. It reports that one of the men arrested rented a space there.

Unfortunately, the trailer and pickup used to haul the classic VWs weren't so lucky. Prior to finding the vans, police discovered the other vehicles burned out. It appears the alleged thieves tried to turn them into grilled cheese...

Trio of cheesy classic VW buses stolen, recovered originally appeared on Autoblog on Sat, 19 Jul 2014 15:05:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Google Blog Articles, News and More

Little Box Challenge opens for submissions

These days, if you’re an engineer, inventor or just a tinkerer with a garage, you don’t have to look far for a juicy opportunity: there are cash prize challenges dedicated to landing on the moon, building a self-driving car, cleaning the oceans, or inventing an extra-clever robot. Today, together with the IEEE, we’re adding one more: shrinking a big box into a little box.

Seriously.

Of course, there’s more to it than that. Especially when the big box is a power inverter, a picnic cooler-sized device used to convert the energy that comes from solar, electric vehicles & wind (DC power) into something you can use in your home (AC power). We want to shrink it down to the size of a small laptop, roughly 1/10th of its current size. Put a little more technically, we’re looking for someone to build a kW-scale inverter with a power density greater than 50W per cubic inch. Do it best and we’ll give you a million bucks.
There will be obstacles to overcome (like the conventional wisdom of engineering). But whoever gets it done will help change the future of electricity. A smaller inverter could help create low-cost microgrids in remote parts of the world. Or allow you to keep the lights on during a blackout via your electric car’s battery. Or enable advances we haven’t even thought of yet.

Either way, we think it’s time to shine a light on the humble inverter, and the potential that lies in making it much, much smaller. Enter at littleboxchallenge.com—we want to know how small you can go.

ADM Community Visitor Activity for Current 30 Day Period

Automotive Thought Leader Journal

 
 
 

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Google Automotive Network Targeted Placement Ads

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Internet Sales Manager Resources and Blogroll

ADM Professional Community Blogroll:
1. Social Media Optimization 

3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

7. Toyota Community

8. Kia Community 

9. Toyota Social Media

10. Social Media Marketing 

11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
---------------------
Get listed on this Blogroll; send your blog title text and your blog's associated URL. Include a link to your site's page showing the ADM title text: "Automotive Digital Marketing" linked to: http://www.automotivedigitalmarketing.com to Ralph Paglia via ADM.

Follow ADM on Twitter

ADM Notes

ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Blog Post Featured

Created by Ralph Paglia Jan 16, 2009 at 10:24am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Profile Featured

Created by Ralph Paglia Jan 16, 2009 at 10:18am. Last updated by Ralph Paglia May 10, 2010.

Automotive Marketing News

Maybe the EPA should just hire Consumer Reports for mpg ratings

Maybe the federal government should adopt Consumer Reports as a model for fuel economy testing. Or just outsource the task to the magazine.

Former Ford digital exec Monty joins PR and social media firm

Scott Monty, Ford's former social media chief who left the automaker two months ago, is joining Shift Communications, a public relations and social media agency with offices in Boston, San Francisco and New York.

Buick Regal, Volvo S60 join Consumer Reports' list of top upscale, sports sedans

The Buick Regal, refreshed with a revamped powertrain for 2014, now ranks among the top upscale sports sedans tested by Consumer Reports, just behind the BMW 328i but high enough to easily top the magazine's road test scores for the Cadillac ATS and...

Targeted digital video ads deliver preferred car colors

A New York company that creates personalized online video ads is harnessing the power of the palette. Say, for instance, a car shopper builds a shiny red SUV in an automaker's online configurator.

Mercedes-Benz coins phrase; Fiat embraces heritage

"#ThatAMGFeeling," likens driving the Mercedes-Benz CLA45 AMG to sky-diving, surfing, and staring up at the night sky

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

Music

Loading…

© 2014   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service