Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

Automotive Marketing Professional Community Serves Car Dealers

The Official ADM Professional Community Hash Tag is: #ADMPC

Benefits of ADM Professional Community Membership:

  • Access to exclusive content
  • Post your own content
  • Start an ADM Group, control who becomes a member
  • Comment on articles, videos, charts and forum posts
  • Access to Special Pages
  • Receive notifications on your favorite topics
  • Network with peers and use their content
  • Participation in contests and see survey results
  • Make requests to ADM Editors, Professionals and Industry Thought Leaders
  • Personal Assistance from ADM Community Leaders
  • Membership is FREE until December 31st!

Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

Professional Community

AutoDigitalMarketing@Gmail.com

2701 N. Rainbow Blvd.
Unit 2202
Las Vegas, NV 89108
505-301-6369

Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


Automotive Marketing Professional Sponsors

Automotive Digital Marketing Videos

  • Add Videos
  • View All

ADM is Proud to be Dealer Marketing Magazine's Social Media Partner!

Automotive News Videos

Akerson on GM Recall Crisis (7/28/14)

Cultural problems worse than managers realized, former CEO tells paper; Nissan net income rises 37%; safety 'firsts' for Volvo.

Japan 3 Product Preview (7/25/14)

Our look at what's ahead for Nissan, Honda and Toyota; what has Mercedes saying 'ah;' Crain joins Hall of Fame.

FBI Search of Ford HQ (7/25/14)

Paper: Bureau seizes listening devices in probe of ex-worker; VW chief denounces anti-Semitism; shoppers ring up dealers.

GM Near End of Recall Push (7/24/14)

Safety blitz 'substantially complete' Barra says; Ford's Europe product plan; Acura supercar fire; Keith Crain's big night.

Support ADM Community Sponsors by checking out their Products and Services

Top 5 Most Popular Automotive Marketing Photos of Past Month

Relationship Centered Marketing (RCM) for Auto Dealerships

by Manny Luna http://www.archer-profit.com/ Relationship Centered Marketing is primarily dedicated to strengthening the buyer’s image of the seller’s understanding, likeability and honesty. “People do business with those they know, they like and they trust.”

Everyone Remain Calm I'm a Salesman

by Manny Luna Everyone Remain Calm I'm a Salesman

NSX prototype burnt to crisp at Nurburgring

by Big Tom LaPointe It's always sad to see a supercar go up in smoke. This Acura NSX test car apparently burned to the ground during testing. The driver was ok and Acura is investigating. see article at http://autoweek.com/article/car-news/acura-nsx-prototype-burns-nurburgring

The VW Up Bus Truck

by Manny Luna The VW Up Bus

Appointment's sells cars!

by Manny Luna Appointment's sells cars!

Auto Industry Marketing and Advertising News

Trio of cheesy classic VW buses stolen, recovered

Filed under: , , , , ,

Cheese Vans Stolen

Three customized Volkswagen Buses (pictured above) made to look like blocks of Tillamook cheddar cheese are safe again after being stolen on July 12, and two men are in police custody for the alleged theft.

The cheesy cadre of VWs, their custom trailer and a Ford F-350 to haul them were on a promotional tour when they were stolen from a hotel parking lot in Manteca, California. Police began searching for them, and the group of bright orange Volkswagens wasn't too hard to sniff out. The three vans with an estimated value of $100,000 each were recovered undamaged on July 14 from a storage center in California about 50 miles away from where they were taken, according to Oregon Live. It reports that one of the men arrested rented a space there.

Unfortunately, the trailer and pickup used to haul the classic VWs weren't so lucky. Prior to finding the vans, police discovered the other vehicles burned out. It appears the alleged thieves tried to turn them into grilled cheese...

Trio of cheesy classic VW buses stolen, recovered originally appeared on Autoblog on Sat, 19 Jul 2014 15:05:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Subaru WRX STI gets all gymkhana slidey in new European ad

Filed under: , , , , ,

Subaru WRX STI ad

A good partner makes sacrifices for a significant other. They aren't always fun, but sometimes chores have to be done. Subaru's European ad for its new WRX STI clearly understands that dynamic, as it shows what to what lengths a guy is willing to go in order to get his lady some bread in time for breakfast. Of course, running errands in a turbocharged, all-wheel-drive sports sedan down picturesque roads is hardly drudgery.

The wordless ad for the WRX STI says everything you could ever want to know about the winged blue Subaru. It expertly mixes some fantastic gravel rally footage with just a bit of inspiration from Ken Block's Gymkhana videos, as well. The automaker makes the right choice of actually letting the audience hear the growly exhaust and squealing tires over the music, too.

If this was your daily route to the bakery, you'd probably be prepared for a round of the World Rally Championship within a couple of months. Scroll down to watch the Subaru ad about a very polite WRX STI owner making sure breakfast is on the table.

Continue reading Subaru WRX STI gets all gymkhana slidey in new European ad

Subaru WRX STI gets all gymkhana slidey in new European ad originally appeared on Autoblog on Fri, 18 Jul 2014 16:59:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Indie rockers Local Natives perform from back of Nissan Rogue

Filed under: , , ,

Nissan Rogue Local Natives Breakers video

Most bands go through a fairly simple trajectory of vehicles to make it to shows. When they form, it's all about just getting to the gig and anything works. As they build a following and start touring a little regionally, they upgrade to a van to fit all of the members and equipment. Finally, if they taste big time success, they move to the tour bus. However, indie band Local Natives is taking an interesting detour from that path in a new promotion from Nissan called Off the Stage for the Rogue.

The members show up to the middle of nowhere in a pair of the CUVs, and in a few minutes the vehicles are set up to be the group's sound system and its stage. This promo also acts as a video for the song Breakers, which is a bit of a slow jam, but the scenery is absolutely beautiful. Scroll down to watch the Local Natives turn the Rogue into a place to perform practically anywhere.

Continue reading Indie rockers Local Natives perform from back of Nissan Rogue

Indie rockers Local Natives perform from back of Nissan Rogue originally appeared on Autoblog on Wed, 16 Jul 2014 17:00:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

 

Learn More About Digital Marketing... Watch the Video Referenced Below!

Latest ADM Activity - Click "More" at bottom!

William Phillips commented on Mike Warwick's blog post Did Alan Ram Really Post About Having the Sales Floor Handle Leads Instead of the BDC and Close the Comment Section?
"It is easy to understand, change trainers (managers), not your sales format.   If they cant sell on the phone, they cant sell in person. One you can see and stop, the other you cant if you don't look.  "
4 minutes ago
Tom Gorham commented on Ralph Paglia's blog post AutoCon 2014 Announces "Best Practices" Focus and Format
"I love the focus on those who make it happen.  This should be the best AutoCon yet!"
39 minutes ago
Tom Gorham liked Ralph Paglia's blog post AutoCon 2014 Announces "Best Practices" Focus and Format
40 minutes ago
Tom Azbill and Christy Chew are now friends
2 hours ago
Ralph Paglia posted a blog post

AutoCon 2014 Announces "Best Practices" Focus and Format

AutoCon Launches “Your” Best PracticesLas Vegas, NV – The Third Annual AutoCon reinvents the automotive conference with a new and innovative format unlike any other industry event, which is attendee driven. The majority of AutoCon’s speakers and trainers are actual dealer principals and general managers from some of the nation’s top dealerships. The concept was created from the need to provide dealers the…See More
3 hours ago
Mike Warwick commented on Mike Warwick's blog post Did Alan Ram Really Post About Having the Sales Floor Handle Leads Instead of the BDC and Close the Comment Section?
"Why is it hard to understand that it's easier to train 3 BDC agents to be experts at what they do than it is to train 15 salespeople?  I agree that ROI is not only important but should be the deciding factor. If your BDC agents are not…"
4 hours ago
William Phillips commented on Mike Warwick's blog post Did Alan Ram Really Post About Having the Sales Floor Handle Leads Instead of the BDC and Close the Comment Section?
"If Alan did post it, he is correct.  If hear these comments in this Blog right, you can train BDC people but you cant train sales staff??  Who hired them and who's managing them is the real problem.  The excuses I have read in…"
4 hours ago
Robert Ehrbar replied to Micah Birkholz-1:16Digital Media's discussion 3 Year PPC Agreement are you on crack?
"Out of any of the automotive marketing segments, my experience has been that most PPC providers generally oversell what they can do for you, and rarely deliver 100% on their promises. THREE YEARS IS INSANE."
5 hours ago
Lisandra Ramos posted a blog post

3 Ways to Stay on Top of Your Live Chat Game

Live chat can be a great way to generate leads and build lasting relationships with your shoppers. When customers click to chat, they want knowledgeable associates that will answer their questions and build their trust. However, that’s not always the case...and the worst part is you could be avoiding it!Today I’ll be sharing three ways you can make sure your managed chat team is giving the kind of customer service that knocks your shoppers’ socks off. For the purpose of this post, here’s a…See More
7 hours ago
Phil LeClair posted a discussion

Seeking RV Sales Consultants at VT Dealership

We are looking to expand our Sales Force and build for the future.  Work for the #1 Volume Dealership in New England.  The job starts immediately and has a benefit package.  This is an opportunity that doesn’t occur every day, don’t be left out, reach out to us today.Must Have:•    Desire to excel •    Self Motivation •    Integrity •    Basic Computer Skills •    Flexible Working ScheduleFurther job description and application details on our…See More
8 hours ago
Alexander Lau commented on Cobalt's blog post How Your Dealership Can Use Schema.Org Markup to Stay Ahead of the SEO Curve
"Agreed, the more you can tell Google about your products, the better off you are and that's nothing to do with spam."
8 hours ago
Mary-Kelly Gaebel updated their profile
9 hours ago
Manny Luna commented on Cobalt's blog post How Your Dealership Can Use Schema.Org Markup to Stay Ahead of the SEO Curve
"You and I know Google is not going to tell us how to dominate the search engines organically:) It's important to keep up with them and like them, but we never jump on their bandwagon. Heck, if they had their way, you wouldn't be able to…"
9 hours ago
Profile IconJim Taylor and Charles Strandburg joined Automotive Digital Marketing ProCom
9 hours ago
Alexander Lau commented on Cobalt's blog post How Your Dealership Can Use Schema.Org Markup to Stay Ahead of the SEO Curve
"BTW, if Google is essentially telling you to do it, do it. I've not applied this client's products / inventory, but I will. "
10 hours ago
Manny Luna commented on Cobalt's blog post How Your Dealership Can Use Schema.Org Markup to Stay Ahead of the SEO Curve
"Bingo Alexander Lau  "publishing content according to a smart strategy" I was talking in terms of automated software some website providers are going around pitching to dealers. All they're doing…"
10 hours ago
Manny Luna posted a status
"Close out the month with power!"
10 hours ago
Alexander Lau commented on Cobalt's blog post How Your Dealership Can Use Schema.Org Markup to Stay Ahead of the SEO Curve
"No, I think there is... but, if you're publishing content according to a smart strategy, Googlebot, etc. isn't going to deem your sites as web spam-generators. There is a BIG if, there... :-)"
10 hours ago
Black Book posted a blog post

Summer Market In Full Force While Heading To Fall

Welcome to this week’s edition of Beggs on the Used Car Market, with analysis from Ricky Beggs and Black Book. As the calendar is closing out the month of July the market is indicating a variety of actions. The smaller and more fuel efficient models are getting some attention again after softening for just over a month once the tax season expired. Even some of the six to eight year old…See More
11 hours ago
Ken Beam posted a video

2011 VW Jetta SEL Union NJ | Ken Beam shows Jetta SportWagen at Douglas VW in Summit NJ

Let`s crank up those speakers! It`s Show Time! Watch Ken Beam from Douglas VW show you this gorgeous 2011 VW Jetta SEL w/Sport Package! What`s really cool is...
12 hours ago

Automotive Marketing Community Photos

Loading…
  • Add Photos to ADM
  • View All

Google Adsense Generates Revenue that Helps Pay the Bills for the ADM ProCom

ADM Forum

Google Adsense Digital Advertising Example

ADM Blog Posts

AutoCon 2014 Announces "Best Practices" Focus and Format

Posted by Ralph Paglia on July 28, 2014 at 4:30pm 1 Comment

AutoCon Launches “Your” Best Practices

Las Vegas, NV – The Third Annual AutoCon reinvents the automotive conference with a new and innovative format unlike any other industry event, which is attendee driven. 

The majority of AutoCon’s speakers and trainers are actual dealer principals and general managers from some of the nation’s top dealerships. The concept was created from the need to provide dealers the opportunity to learn from the best of the best in the industry and have an open forum to ask questions specifically related to their dealership. 

“The feedback we had received from dealers was that they wanted a smaller venue with more in-depth training. One common complaint was that the training was done…

Continue

Dealers' phones ring again ~ Rise in calls spurs more sales training!

Posted by Manny Luna on July 27, 2014 at 10:30pm 0 Comments

It's back to the future for car shoppers, who now much prefer to contact dealerships with an old-fashioned phone call rather than via the Internet.

Two years ago, Internet sales leads were gaining on phone leads, dealers and digital marketing vendors say. But ubiquitous smartphones changed all that.

"Our phone calls are going through the roof," said Mark Holian, general manager of Gulf Coast Auto Park's Ford, Nissan and Toyota stores 40 minutes from Houston.

Today, most car buyers carry smartphones. And it's easier to use a click-to-call phone link in a dealership ad than fill out a Web site information form or send an e-mail, said Holian, whose stores sold 304 new and used…

Continue

Why quality live chat? Why have a quality website?

Posted by Big Tom LaPointe on July 26, 2014 at 10:02pm 0 Comments

The answer for the question of whether or not to have a top-notch live chat on your dealership is the same as having a sharp website: to convey information to your prospects in a manner that generates quality leads and ultimately sells more cars. It's really that simple. In the mid 90's, you could get away with a cut-rate website and impress your 20 Group with it when the technology was new. At that point, putting inventory online was cutting edge, and having actual inventory photos was akin to traveling to the moon. Nowadays you wouldn't think of using a website designed by the neighbor kid or skipping inventory photos.

The same is true with live chat. If you just want to say you have chat and occasionally capture some contact information, by all means grab the free or cheap service. If you want to engage your buyers in a manner that starts them on the path to a purchase, shop for the one that will generate…

Continue

Did Alan Ram Really Post About Having the Sales Floor Handle Leads Instead of the BDC and Close the Comment Section?

Posted by Mike Warwick on July 26, 2014 at 7:30am 11 Comments

Alan, let me begin by saying that you are one of my favorite trainers and I highly recommend your training to any dealership.  Your training is exceptional. However....the vast majority of salespeople are not effective at handling Internet leads or phone calls. In fact, they are horrible at it. The average turnover of the salesforce in the car business is extraordinarily high and the main reason for this high turnover is the lack of training that new salespeople get.  They are set up to fail from the start. Is it any wonder that when a new salesperson fails over and over in the beginning of their careers that they start to look at other options?  As an industry, we are not even training new salespeople how to sell cars. What makes you think that we are going to do a good job training…

Continue

Is Your BDC The Result of a Failure in Training?

Posted by Alan Ram on July 24, 2014 at 9:30am 2 Comments

Here’s a question for you –

Is your BDC the result of a failure in training?

 

That should have your attention.  If I’ve ever written an article that will be misconstrued, this will be the one! As I’ve talked to dealers over the years, I’ve seen many BDC’s spring up out of knee-jerk frustration. While there are obviously exceptions to the rule, this is something I’ve seen repeated in the industry over the past several years.  A dealer says “we tried training our salespeople, but they’re still terrible at handling phones so we’ve hired three people and all they’re going to do now is handle our inbound sales calls as well as…

Continue

3 KPIs to Hold Your SEO Accountable

Posted by Paul Accinno on July 25, 2014 at 2:46pm 3 Comments

The bad part about search engine optimization in the automotive industry is that there are so many companies that report on what they do for SEO rather than what they're accomplishing with their efforts. We've seen this hundreds of times when bringing on new clients and it's time to set the record straight.

It isn't hard to track the key performance metrics through which to hold your SEO or website vendor accountable. The most important thing to remember as the client is that you should have control over the data that you want to receive in reporting. That's the whole point. Letting them show you what they want you to see is not as effective as letting them know what you want to see.

There are plenty of things that go into SEO that a dealer could ask for in reporting, but I've broken…

Continue

The Top Ten Auto News Stories of the Week: July 19 - 25

Posted by Rebecca Kon on July 25, 2014 at 7:10am 0 Comments

We love bringing you the top news stories and blogs for the auto industry each week! Staying up with the trends and changes in the industry and car buyer behavior makes our business better, and we know it can really revolutionize yours too! So enjoy these articles and pat yourself on the back for realizing that the world isn’t standing still. Keep moving forward and keep learning!

10. What Can Car Dealers Learn from Billy Beane?

DS News’ Dave Martinson delivers a great analogy between Billy Beane’s strategy for making a better baseball team and how dealerships can use big data to bring their dealerships to a whole new level in the game against their…

Continue

How Your Dealership Can Use Schema.Org Markup to Stay Ahead of the SEO Curve

Posted by Cobalt on July 24, 2014 at 9:30am 16 Comments



Ben Brockhaus-Hall, Cobalt SEO Specialist
by Ben Brockhaus-Hall, Cobalt SEO Specialist

More and more businesses are incorporating SEO into their marketing budgets every day and car dealerships are a big part of this emerging trend. In this new world where people Google everything before they buy, it is more important than ever to adapt with new strategies that set your dealership apart from the competition.

The million dollar question is: how do you do this?

There are only so many mentions of your brand and hometown you can put on your website. There are only so many backlinks you can get to your site. Let’s face it, Google and Bing have gotten smarter and continue to do so.

To everyone’s surprise, Google overhauled their entire algorithm for ranking websites…

Continue

Sometimes It’s Better To Cut Your Losses

Posted by Richard Holland on July 24, 2014 at 6:30am 4 Comments

I am sure many of you have heard about the recent customer service debacle involving Comcast over the past week.

In case you aren’t familiar with what happened, a customer called into their service center attempting to cancel his service after almost a decade. He was transferred to a customer retention department and, unfortunately, was connected with a person who did the exact opposite. The customer’s patience during this call is amazing. The Comcast representative hounds him for almost 18 minutes (only 8 of which were recorded) repeatedly asking the same questions in his efforts to either keep the customer or understand why the customer was leaving. The customer eventually succeeded in…

Continue

Listings

Automotive Marketing and Car Dealer News from AutoBlog

Trio of cheesy classic VW buses stolen, recovered

Filed under: , , , , ,

Cheese Vans Stolen

Three customized Volkswagen Buses (pictured above) made to look like blocks of Tillamook cheddar cheese are safe again after being stolen on July 12, and two men are in police custody for the alleged theft.

The cheesy cadre of VWs, their custom trailer and a Ford F-350 to haul them were on a promotional tour when they were stolen from a hotel parking lot in Manteca, California. Police began searching for them, and the group of bright orange Volkswagens wasn't too hard to sniff out. The three vans with an estimated value of $100,000 each were recovered undamaged on July 14 from a storage center in California about 50 miles away from where they were taken, according to Oregon Live. It reports that one of the men arrested rented a space there.

Unfortunately, the trailer and pickup used to haul the classic VWs weren't so lucky. Prior to finding the vans, police discovered the other vehicles burned out. It appears the alleged thieves tried to turn them into grilled cheese...

Trio of cheesy classic VW buses stolen, recovered originally appeared on Autoblog on Sat, 19 Jul 2014 15:05:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Google Blog Articles, News and More

Through the Google lens: search trends July 18-24

Based on search, it seems like a lot of you spent the last seven days slurping ice cream cones, jamming to pop parodies and starting the countdown to a certain February flick. Could be worse. Here’s a look at what people were searching for last week:

Fifty shades of search
Searchers were “Crazy in Love” with the new trailer for Fifty Shades of Grey, set to a special Beyonce recording of her 2003 hit. There were more than a million searches this week for the ….ahem… hotly anticipated movie, which comes out next Valentine’s Day. In addition to the trailer, people were also looking for information on stars [jamie dornan] and [dakota johnson]. Beyonce was in the spotlight for other reasons too, following rumors that her marriage to Jay-Z was on the rocks.
“Mandatory” and musical marriages
After three decades in the biz, Weird Al has finally made his way into the Billboard No. 1 spot with his latest album, “Mandatory Fun.” Though his shtick hasn’t changed, when it comes to promoting his parodies, the artist has adapted to the Internet era, releasing eight new videos in as many days to generate buzz—and more search volume than at any other point in the past five years. As an editor, of course, I’m partial to “Word Crimes” (which has more than 10 million views on YouTube), but it’s just one of the many “breakout” titles searchers are looking for, along with [tacky], [foil] and [first world problems].

In other musical news, Adam Levine’s bride [behati prinsloo] was trending this week after the two got married in Cabo San Lucas. And another Mexico wedding had people searching for information on [ryan dorsey], the new husband (after a surprise ceremony) of Glee star Naya Rivera.

Foodie ups and downs
A national fruit recall at stores like Costco and Whole Foods led people to the web to learn more about [listeria]. For many, the possible contamination may have been an extra incentive to celebrate several less than healthful food holidays: Last Sunday (or should we say sundae?) marked National Ice Cream Day, and people were searching for their favorite flavor. National Hot Dog Day took place just a few days later, though sausage searches paled in comparison. And just in case all that junk food made you thirsty, yesterday’s National Tequila Day had searchers looking for the perfect margarita recipe.
Tip of the week
Overindulged on ice cream last weekend? It’s easy to get back on the healthy eating train with a quick search. Just ask Google “how many calories in hummus?” or “compare coleslaw and potato salad” to get nutrition info on your favorite summer foods.
Posted by Emily Wood, Google Blog Editor, who searched this week for [coming of age in samoa] and [how old is weird al]

ADM Community Visitor Activity for Current 30 Day Period

Automotive Thought Leader Journal

 
 
 

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Google Automotive Network Targeted Placement Ads

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Internet Sales Manager Resources and Blogroll

ADM Professional Community Blogroll:
1. Social Media Optimization 

3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

7. Toyota Community

8. Kia Community 

9. Toyota Social Media

10. Social Media Marketing 

11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
---------------------
Get listed on this Blogroll; send your blog title text and your blog's associated URL. Include a link to your site's page showing the ADM title text: "Automotive Digital Marketing" linked to: http://www.automotivedigitalmarketing.com to Ralph Paglia via ADM.

Follow ADM on Twitter

ADM Notes

ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Blog Post Featured

Created by Ralph Paglia Jan 16, 2009 at 10:24am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Profile Featured

Created by Ralph Paglia Jan 16, 2009 at 10:18am. Last updated by Ralph Paglia May 10, 2010.

Automotive Marketing News

Consumer Reports presses Toyota to recall some 177,500 Camry hybrids

Consumer Reports called on Toyota to recall about 177,500 older Camry hybrid sedans to address potential power brake defects.

Ford hikes revamped F-150 pickup prices as much as $3,385

Ford is raising prices on the new 2015 aluminum-bodied F-150 pickup by $340 to $3,385, or 1 percent to 7 percent, and has trimmed the number of models to five from 11.

Ford, Ram quarrel over heavy-duty pickup towing title

Ford Motor Co. is threatening legal action if Ram keeps claiming that its pickups offer "best-in-class" towing. Ram's response? In so many words, it's telling Ford to go pound sand.

Targeted digital ads start with car color

New York digital marketing company Eyeview is betting that its color-morphing capabilities will trigger an emotional reaction from consumers who spent time researching a vehicle and likely visualized themselves in it.

VW global marketing chief quits

Volkswagen's global marketing chief, Simon Thomas, is leaving after about a year in the post.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

Music

Loading…

© 2014   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service