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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

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How a Dealership Taught GM (9/19/14)

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High-tech car will slot above CTS, XTS; Barra's powerful rank; Mitsu to make trucks for Fiat Chrysler; Google's real motive?

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Cadillac's de Nysschen won't budge on raised pricing

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Cadillac Logo

According to new Cadillac boss Johan de Nysschen, it will take between 10 and 15 years to elevate GM's top brand, which was once hailed as "The Standard Of The World," back to prominence in the minds of American customers. And to hear the executive talk of it, the brand is going to have to be willing to see sales falter in the near-term before they recover:

"Either you have to bring your volume aspirations into alignment with reality and accept that you will sell fewer cars... Or you have to drop the price and continue to transact at the prices where you were historically... I think the logical conclusion is that it's better to build off a very solid base in terms of [product] credibility, charge a fair price for the car and realize you have to wait until the volume comes."

In other words, sales will fall before they rise, and the brand has to be okay with that. Notice, too, that de Nysschen speaks of "a fair price" for Cadillac cars and utility vehicles. In this case, "fair" means more than many of the brand's traditional buyers are accustomed to, and roughly in line with the brands and machines Cadillac believes it is competing against. For instance, the newly enlarged 2014 CTS carries a suggested retail price that is over $6,000 higher than it was in 2013, and some trim levels boast an even higher price premium over the models they replace.

Time will tell if General Motors continues to support de Nysschen in his quest to bring Caddy up in pricing and perception to its German rivals, but at least he's being clear about the time frame and acknowledging that they are "leaving their traditional customer base" behind in the process. As the recent former head of Infiniti and a career-man at Audi before that, de Nysschen should know a thing or two about how hard it is to retrench and resurrect a damaged luxury nameplate.

Here's hoping Cadillac's upcoming range-topper is found worthy of direct comparison with the likes of the Mercedes S-Class, BMW 7 Series and Audi A8, models with which it will likely be priced directly against.

Cadillac's de Nysschen won't budge on raised pricing originally appeared on Autoblog on Thu, 18 Sep 2014 18:30:00 EST. Please see our terms for use of feeds.

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Bugatti Dynamic Driving Experience

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Bugatti Dynamic Driving Experience

Let's say you're rich. Filthy rich - you've got cars in garages of homes you can't remember you own, rich.

As the gap between automotive haves and have-nots continues to grow, ultraluxury automakers are exploiting fresh ways to lure the sorts of well-heeled car aficionados who would rather spend their spare time shipping exotic sleds to private tracks than sitting on a beach in the Maldives.

This rarified air presents a daunting challenge to boutique carmakers attempting to distinguish themselves, especially when they're vying for attention amidst voluptuous Paganis, Koenigseggs, and Brabus G63 AMG 6x6s. When the stakes are this high and the competition this fierce, you need a novel approach to peddle your four-wheeled wares - even if you're Bugatti.

Continue reading Bugatti Dynamic Driving Experience

Bugatti Dynamic Driving Experience originally appeared on Autoblog on Tue, 16 Sep 2014 11:57:00 EST. Please see our terms for use of feeds.

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How did Nissan tweet a response to the Royal Baby announcement so quickly?

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A mere seven minutes after the Duke and Duchess of Cambridge announced they were pregnant with their second child, Nissan had the perfect post circulating on the Twittersphere. How did Nissan know to expect Kate and William were expecting? By paying attention to the Internet zeitgeist.



David Parkinson, head of social for Nissan in Europe, told AdWeek that the automaker's creative agency created the image when rumors of a second pregnancy started in July.

"As it happened, the rumor was never confirmed, so we kept the piece in our back pocket."

Nissan spotted the rumors along with the European marketing DigitasLBi France's BrandLive initiative, which keeps an eye on trends and rumors circulating on the net. They look for anything that may be useful for their clients, including Nissan. The proactive approach seems to have worked. Nissan's royal baby tweet referencing its newly redesigned X-Trail crossover has been shared hundreds of times since Monday.

How did Nissan tweet a response to the Royal Baby announcement so quickly? originally appeared on Autoblog on Sun, 14 Sep 2014 11:02:00 EST. Please see our terms for use of feeds.

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Tyson Madliger liked J.D. Rucker's blog post You Know Your Marketing, but do You Really KNOW Your Market?
4 hours ago
Mary Ann Loving-Myers updated their profile
13 hours ago
Justin Grubb replied to Justin Grubb's discussion Anyone using Vauto's new car pricing tool? Thoughts?
"Thank you.  We signed up, now I'm looking forward to using it when it goes live the first of the month"
15 hours ago
Amy Eddins Hughes commented on J.D. Rucker's blog post You Know Your Marketing, but do You Really KNOW Your Market?
"Thank you, JD. High praise. The dealer that we share recently said that he looks forward to the String market guidance call all month. It's a team effort. When a dealer who is strategically minded, displays the leadership to rally his vendors…"
15 hours ago
Alexander Lau posted a status
15 hours ago
Amy Eddins Hughes shared J.D. Rucker's blog post on Twitter
15 hours ago
Paul Potratz posted a blog post

Does Your Brand Have Standards?

Whether your business is up-and-coming or well established, there are still certain rules every brand needs to follow in order to achieve peak brand recognition and identity. But creating a brand identity can be difficult if you don't maintain a certain level of standards across all of your channels. On this episode of the Hard Facts, learn how to increase your brand recognition by…See More
17 hours ago
Hurst Spencer liked Amanda Meuwissen's blog post 3 Ways to SUPERCHARGE Your Dealership’s Online Marketing
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Ed Brooks shared Justin Grubb's discussion on Twitter
18 hours ago
J.D. Rucker posted a video

How Dealers Can Use Social Media at the Dealership

Automotive digital marketing changes, but sometimes it takes time for "old" techniques to sink in. Here, Dealer Authority's JD Rucker was delivering the keyn...
21 hours ago
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"Hi Mike, Good to connect with you. Best, Jason"
21 hours ago
Jason Silberberg and Mike Elliott are now friends
21 hours ago
Manny Luna commented on J.D. Rucker's blog post You Know Your Marketing, but do You Really KNOW Your Market?
"To know the dealers demographic markets and to hit their main core of true buys takes time, research and adjustments. As far as where you can get the any data online most of it is free and we use other forms of proprietary software of our own. I…"
yesterday
Manny Luna commented on Paul Accinno's blog post No, Responsive Dealer Websites Do Not Have To Be Slow
"Funny post! I've seen all the big time sites crash and burn slow, including our own. That's what happens when everything has to go to space and back."
yesterday
J.D. Rucker posted a blog post

You Know Your Marketing, but do You Really KNOW Your Market?

I'm a big fan of putting the power of targeting in the hands of the dealer. We're not one of those who believe that we know best about our clients' market, demographics, and customers and we try to put our expertise in social and search to play with their understanding of the area and their business to guide us to…See More
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Manny Luna and Stan Sher are now friends
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neal weaver updated their profile
yesterday
Jon Lamb posted a blog post

Dealers-First Mentality. The Industry Needs It.

I hear from friends in the industry, both on the vendor side and the OEM side, things that are both discouraging as a business owner and alarming as someone who loves the car business."Dealers need to do what we tell them about their marketing.""If dealers would let us handle everything, they'll be better off.""They focus so…See More
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Jon Lamb and Charles Rubino are now friends
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ADM Blog Posts

Women Walking Out - What is it Costing Your Dealership?

Posted by Anne Fleming on September 17, 2014 at 9:30am 2 Comments

Today’s Women’s Wednesday is a must-read as we focus on the cost to your dealership when women walk out.

 

In the Wall Street Journal last month, it was reported there are now more women drivers on the road than men. The last several years the auto industry has witnessed a big and not so surprising shift in the car buyer demographics particularly in terms of gender.

 

This leaves many dealerships shifting their paradigm in terms of how to re-strategize their business and marketing plan to truly…

Continue

ADP Dealer Services Announces Financing Program with GE Capital as CDK Global

Posted by Ralph Paglia on September 17, 2014 at 9:30am 0 Comments

ADP Dealer Services announces new Financing for Purchases Made by Car Dealers as part of Transition to CDK Global

CDK Global has announced that the company will offer Car Dealers a new Financing Program with GE Capital after they transition from ADP Dealer Services and complete their spinoff from the ADP corporate parent.

I wanted to let ADM Community Members know about a press release that came out today from CDK Global... The company that will replace ADP Dealer Services. After the spinoff…

Continue

Stop Using Public Relations as Advertising

Posted by sara callahan on September 17, 2014 at 7:00am 0 Comments

Throughout history, public relations professionals have assisted companies in gaining exposure and getting the right message to the right audience at the right time. In the past, PR agencies relied on connections with journalists, media contacts and industry publications to relay relevant company news. With the arrival of social media, and digital marketing, PR agencies have had to evolve with the times. It has become a content-driven world, with a whole lot more opportunities to place content.

 

While it is now easier for PR agencies to spread a company’s message, the amount of information news outlets and other publishing platforms receive is quite overwhelming. As such, it is now more important than ever to get your messaging right, so it does not get lost in the noise, or, even worse, turn…

Continue

3 Ways to SUPERCHARGE Your Dealership’s Online Marketing

Posted by Amanda Meuwissen on September 16, 2014 at 8:23am 0 Comments

Recently, Dataium, the world’s largest compiler of online automotive shopping behavior, released a guide on the top 7 ways dealers can improve their online marketing. We’re going to look at 3 that we feel are top priority.

Don’t Forget Mobile

“During major shopping seasons, 1/3 of all dealer traffic came from mobile devices.”

Multi-device research when considering purchasing a vehicle has dramatically increased over the past year, specifically with mobile. We know you’ve already heard more than you can probably stand about the importance of mobile, but now is the time to listen. The truth is shoppers ARE going to your site and checking out your dealership from their phone. Make sure the experience of your website on mobile is just as effective as anywhere else, and look into more mobile friendly content.

Spend…

Continue

In Marketing, New Trumps Used Every Time

Posted by Brian Cox on September 16, 2014 at 5:00am 0 Comments

Bob visits a website searching for a new vehicle. As he filters down to the model he is considering, he is confronted with a seemingly endless list of stock photos with similar prices. Frustrated at the lack of information, he leaves and attempts his search on another site just to get the same results.

 

Suzy is in the market for a used vehicle. After comparing vehicles by prices and mileage, she finds one that fits her needs and her budget. The vehicle doesn’t have a very good description, however, and she has questions about the vehicle’s condition. She fills out the form and asks for more pictures of the vehicle. All she gets in return are repeated invites to schedule an appointment while being bombarded with phone calls from salespeople.

 

Joe is…

Continue

Covert Operations on Your Dealership's Website to Increase Conversion

Posted by Lisandra Ramos on September 15, 2014 at 12:37pm 0 Comments

Agent, you’ve been recruited on a mission to activate your dealership’s website and convert more browsers into buyers. There are three immediate tasks you must complete in order to do so. There’s no time to waste.

1. The Bait

When your dealership’s website opens on a browser, what is the first thing customers see? They SHOULD be seeing the answers to these three questions right off the bat:

  • Where am I?

  • What can I do here?

  • Why should I do it?

The answers to the first two questions, “where am I?” and “what can I do here?” should be blatantly obvious -- they’re usually at the top of the screen (logo and navigation toolbar).  

The answer to question number…

Continue

Car Insurance by City and Region: The Good, The Bad and The Ugly

Posted by Ralph Paglia on September 15, 2014 at 10:00am 0 Comments

The Detroit Bureau Reports on Least and Most Expensive Areas for Car Insurance

Motorists Get Slammed with High Premiums in the Motor City

- Written by

It may be the Motor City, but driving there comes at a steep cost – motorists in the Metropolitan Detroit area paying the highest premium for insurance in the country, according to a new study.

On average, a motorist in the Detroit area will pay 165% of the national average for auto insuance, according to research by Quadrant Information Services. Those…

Continue

Does A Great Leader Make A Great Team?

Posted by Kalyn Kasun on September 15, 2014 at 7:00am 1 Comment

I recently read a fantastic article that an HR Professional wrote about her experience buying a MINI. The article itself focused on lessons in leadership she had learned from a sales manager at a MINI dealership while purchasing a new car. In her message she relays that this sales manager had built a better team by listening and allowing his team to build him. There were additional lessons  about how his team created an excellent customer experience in arguably one of the places consumers dread going to the most – a car dealership. Our company works with MINI  so we are aware of their quirky and fun branding style. Staying…

Continue

How to Make Lemonade Out of Lemons: the Easy Way

Posted by Mike Gorun on September 15, 2014 at 5:30am 0 Comments

There are many stories of young kids or teens starting successful businesses. And there are as well the simple stories of kids mowing lawns or washing cars to earn extra money while their friends are out playing. A similar story gained national media attention when a 12-year old decided to open a lemonade stand in his neighborhood. He even convinced a neighbor to allow him to display a sign advertising the lemonade stand in his yard. Most people would applaud this behavior. However, apparently, one of the neighbors wasn’t too keen about it. In fact, this neighbor actually…

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Cadillac's de Nysschen won't budge on raised pricing

Filed under: , , ,

Cadillac Logo

According to new Cadillac boss Johan de Nysschen, it will take between 10 and 15 years to elevate GM's top brand, which was once hailed as "The Standard Of The World," back to prominence in the minds of American customers. And to hear the executive talk of it, the brand is going to have to be willing to see sales falter in the near-term before they recover:

"Either you have to bring your volume aspirations into alignment with reality and accept that you will sell fewer cars... Or you have to drop the price and continue to transact at the prices where you were historically... I think the logical conclusion is that it's better to build off a very solid base in terms of [product] credibility, charge a fair price for the car and realize you have to wait until the volume comes."

In other words, sales will fall before they rise, and the brand has to be okay with that. Notice, too, that de Nysschen speaks of "a fair price" for Cadillac cars and utility vehicles. In this case, "fair" means more than many of the brand's traditional buyers are accustomed to, and roughly in line with the brands and machines Cadillac believes it is competing against. For instance, the newly enlarged 2014 CTS carries a suggested retail price that is over $6,000 higher than it was in 2013, and some trim levels boast an even higher price premium over the models they replace.

Time will tell if General Motors continues to support de Nysschen in his quest to bring Caddy up in pricing and perception to its German rivals, but at least he's being clear about the time frame and acknowledging that they are "leaving their traditional customer base" behind in the process. As the recent former head of Infiniti and a career-man at Audi before that, de Nysschen should know a thing or two about how hard it is to retrench and resurrect a damaged luxury nameplate.

Here's hoping Cadillac's upcoming range-topper is found worthy of direct comparison with the likes of the Mercedes S-Class, BMW 7 Series and Audi A8, models with which it will likely be priced directly against.

Cadillac's de Nysschen won't budge on raised pricing originally appeared on Autoblog on Thu, 18 Sep 2014 18:30:00 EST. Please see our terms for use of feeds.

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Google Blog Articles, News and More

Through the Google lens: search trends Sept 12-18

-Welcome to this week’s search trends. May I take your order?
-Can I have a referendum on independence, a totally inappropriate flight passenger with a Hollywood baby on the side?
-Coming right up!

Flag and country
“They may take away our lives, but they'll never take our freedom!” That was Sir William Wallace battlecry for Scottish independence in the film Braveheart. While this week’s events in Scotland weren’t quite as cinematic, the results could have been revolutionary. On Thursday the world watched and searched as an unprecedented numbers of Scots went to the polls to answer the question, "Should Scotland be independent from the United Kingdom?" Turns out the majority of people don’t think it should, and voted to stay a member of the U.K. Party leaders have now promised significant constitutional changes for the entire kingdom. What would Wallace have made of that?

The comeback kings
Everybody loves a comeback and search had its fair share this week. First up, nostalgia for the 90’s brought Surge soda back from the dead. Thanks to a Facebook campaign called "The SURGE Movement," Coca-Cola will now sell its "fully-loaded citrus” soft drink for a limited time on Amazon. And the Chicago Bears denied the 49ers a win in their brand-spanking-new stadium when they rallied to overturn a 13-point deficit in the last quarter to beat San Francisco 28-20.



Airing dirty laundry
Hard plastic-y seats, broken recliner adjusters, zero leg room—flying economy isn’t always the most pleasant experience. And depending on who you’re sitting next to, your easy two-hour flight could turn into a nightmare before you even take off. But the passengers of the world aren’t having it, not anymore. This week, “passenger shaming” went viral on social media as traumatized travelers shared photos of the most absurdly obnoxious unconscientious things some passenger do on flights—we’re talking bare feet, bare skin... well, you should just see for yourself.

But at least those offending fliers were shielded in anonymity. Singer Robin Thicke wasn’t afforded the same luxury, revealing in a court deposition this week that he had little to do with the creation of last year’s song of the summer “Blurred Lines.” As part of his defense against a copyright infringement lawsuit, Thicke admitted that he was under the influence of drugs and alcohol for most of 2013—bringing a whole new meaning to the song’s title.

And the winner is ...
The hipster revolution has finally taken over the United States! Need proof? Searchers don’t. When New Yorker Kira Kazantsev won the the title of Miss America, the Internet discovered that the U.S.A’s new leading lady is a former food blogger. She’s even reported on her state’s crown foodie jewel, the cronut. Miss America wasn’t the only who got to bask in the limelight; boxing world champion Floyd “Money” Mayweather Jr. won his rematch with contender Marcos Maidana by an unanimous decision. The victory brings his undefeated tally to 47… somehow the title world champion is starting to sound like an understatement.

Love on the set!
For Orange is the New Black screenwriter Lauren Morelli, life imitated art a bit more than she probably expected. While writing the hit program, Morelli decided to divorce her husband and start a relationship with Samira Wiley, an actress from the show. Meanwhile, searchers learned that Mindy Kaling considers former The Office castmate and on-screen boyfriend B.J. Novak “the love that got away.” But while not all on-set relationships last, some couples not only make it work but also take their relationship to the next level. That’s the route taken by Ryan Gosling and Eva Mendes, who met while making the movie The Place Beyond the Pines. The power couple welcomed baby girl Gosling earlier this week.

Tip of the week
The NFL season’s just getting started so it’s time to hunker down and plan your football viewing schedule. Just say, “OK Google, show me the NFL schedule” to coordinate your life for the next four months. We’ll see you back in the spring.

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Automotive Marketing News

BMW puts i8 at center of tech-based campaign

BMW is learning that what distinguishes the ultimate driving machine can be a matter of taste.

Golf takes zany ride in VW native advertising

This month's advertising launch for VW's redesigned 2015 Golf puts the car at the center of a zany online video on Funny or Die.

Why Cadillac's forthcoming 'LTS' could get another name

We've known about Cadillac's plans for a big, rear-wheel drive, range-topping sedan for more than two years now. For most of that time, we've been referring to it by its internal codename, LTS.

Ford seeks younger Mustang buyers with tech features

The 2015 Ford Mustang arrives in dealerships next month as Ford's most technology-laden pony car yet. The fastback model will arrive first, followed by the convertible later in the fall.

Toyota FT-1 gets the souped-up 'Gran Turismo' treatment for video game

Toyota has joined the 'Gran Turismo' parade of video game racers with a beefier version of its FT-1 concept.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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