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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

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Ralph Paglia
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Magna CEO's Worry: A 'Socialist' Canada (2/16/18)

Magna CEO's worry: A 'socialist' Canada; Vacuum-maker Dyson plans 3 electric vehicles; Ghosn on making EVs at profit; Late-model Ram pickups recalled; Global sales on track to rise.

Ghosn Vows to Make Alliance 'Irreversible' (2/16/18)

Ghosn vows to make Renault-Nissan-Mitsu alliance 'irreversible'; Mueller denies plan to oust Audi CEO; End near for Focus RS; From AN Canada Congress: Buy-sells without borders.

How Subaru Found the Key to U.S. Market (2/15/18)

How Subaru found the key to U.S. market; Wrestler John Cena moves to quash Ford lawsuit; NHTSA stretched too thin?; Trump's GM Korea boast; Jeep ad riles fish fans.

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What do Americans want in their cars? More cameras — and dogs

Filed under: ,,,

Google compiles its first Automotive Trends Report, based on search data from three global markets. Americans' first loves are dogs and cameras.

Continue reading What do Americans want in their cars? More cameras — and dogs

What do Americans want in their cars? More cameras — and dogs originally appeared on Autoblog on Mon, 12 Feb 2018 10:30:00 EST. Please see our terms for use of feeds.

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Latest ADM Activity - Click "More" at bottom!

CPI Results liked CPI Results's blog post How Galpin Became Legendary
7 hours ago
CPI Results posted a blog post

How Galpin Became Legendary

Bert Boeckmann never intended to be the largest Ford retailer. But he found that having well-run sales and fixed operations led to economies of scale — and pushed growth.“If I hear somebody use the word “legend,’ I tell them “I’m still breathing’” says Boeckmann. At 86, he’s still working six days a week, as he has since joining…See More
7 hours ago
CPI Results commented on CPI Results's blog post Negotiation-Free Pricing Done Well In Lexus Plus
"When we interviewed Greg Kitzens and Tim Medieros at Lexus for this article, we really were impressed by the preparation they've put into launching each Lexus Plus retailer! Lexus Division is clearly in it for the long-game and this program is…"
14 hours ago
CPI Results commented on Hannah Whittenly's blog post Learning to Drive: 4 Things Every Parent Should Teach Their Teen About Cars
"Thank you, Hannah. Being the parent of a teenager who just acquired a driver's permit, it can be a nerve-wracking time! These are 4 great tips to pass along to our new drivers! Much appreciated!"
14 hours ago
CPI Results liked Hannah Whittenly's blog post Learning to Drive: 4 Things Every Parent Should Teach Their Teen About Cars
15 hours ago
Hannah Whittenly posted a blog post

Learning to Drive: 4 Things Every Parent Should Teach Their Teen About Cars

The thought of your son or daughter suddenly behind the wheel of a car can be scary for some parents. However, it can also be a source of immense pride, and you want to best prepare your teen for the road. You should teach your teen these four things about cars before they…See More
yesterday
Jasen Rice posted videos
yesterday
sara callahan posted a blog post

What is Content Marketing?

Content marketing has become somewhat of a buzzword recently. With developing technology and the Internet taking over our lives, PR and marketing terms constantly develop and shift in meaning. So, I thought a little primer on content marketing might be useful! The classic definition of marketing typically involves activities…See More
yesterday
Bill Wittenmyer posted a video

Freebie Friday - The Two Most Powerful Words

What are the two most powerful words both personally and professionally? ELEAD1ONE Partner Bill Wittemyer talks about the power of “I CAN!” in this #FreebieF...
yesterday

Dealer
Wendell Hardy posted a blog post

How To Use The Law Of Reciprocity To Sell More Cars

Have you ever noticed that it’s easier to get people to do something for you after you’ve done something for them? Social psychologists call this the “Law of Reciprocity” and, in a nutshell, the theory is that when we do something for others, it creates a sense of obligation from them when asked for something in return.…See More
yesterday

Vendor
Cynthia Madison posted a blog post

Car upgrade - freeing up your garage space

So you have finally decided to replace your car and switch to a bigger, more spacious and luxurious version. The prospect of driving around in a more appealing vehicle is certainly exciting, but quickly after purchasing the car you will start thinking about parking. Once you upgrade, if you are investing a large amount of money, you probably don’t want to keep the vehicle parked in front of the house, and you will start using your garage more often. However, if you are like any other homeowner,…See More
yesterday
Brooke Chaplan posted a blog post

Old Beauty: 3 Ways to Keep Your Classic Car Looking Its Best

If you have even a single classic car, you are likely aware that classics do not stay classics without maintenance. Additionally, classic cars tend to involve a greater degree of maintenance and care than is common for contemporary vehicles. This article aims to highlight three major approaches to preserving the quality of everything from the Model T to the ‘57 Chevy or even a ‘79 Pontiac…See More
Friday
CPI Results liked CPI Results's blog post Negotiation-Free Pricing Done Well In Lexus Plus
Thursday
CPI Results posted a blog post

Negotiation-Free Pricing Done Well In Lexus Plus

Many of today’s car buyers want a different dealership experience.The hard-nosed sales tactics, tough negotiations, and a disjointed in-store experience creates an unfriendly environment.Customers want a less stressful visit when they visit their retailer, whether it’s searching for a new car, a…See More
Thursday
CPI Results liked CPI Results's video
Thursday
CPI Results posted a video

Tip of the Day - "The Shadow Knows"

"Who knows what evil lurks in the hearts of men? The Shadow knows!" These were the opening lines of the famous Shadow "Detective Story" radio program captiva...
Thursday

Vendor
Assured Janitorial Mississauga posted a status
"We're a commercial cleaning Mississauga business with 30+ years of https://www.assuredjanitorial.ca/mississauga/"
Thursday
Profile IconAssured Janitorial Mississauga, Rashis, Bon Jose and 1 more joined Automotive Digital Marketing
Thursday
Chris Miller's blog post was featured

Tennessee Gets a New Recall Law and Consumers Aren’t Happy!

January 1 saw the enactment of Tennessee House Bill 141, to the collective groan of consumers. In a nutshell, this new law prevents consumers from suing car dealers if they purchase a used vehicle with an open safety recall, as long as it was disclosed, and…See More
Thursday
Timmy D. James's blog post was featured

In Video Marketing, the Car Should Be the Star

Video marketing is becoming more important as consumers increasingly choose this medium over others. That’s exactly why almost every platform has shifted to a video-centric algorithm.   I’ve spoken many times about the types of video a dealership should produce outside of inventory videos to create an emotional connection to…See More
Thursday

ADM Blog Posts

Tennessee Gets a New Recall Law and Consumers Aren’t Happy!

Posted by Chris Miller on February 15, 2018 at 5:10am 0 Comments

January 1 saw the enactment of Tennessee House Bill 141, to the collective groan of consumers. In a nutshell, this new law prevents consumers from suing car dealers if they purchase a used vehicle with an open safety recall, as long as it was…

Continue

In Video Marketing, the Car Should Be the Star

Posted by Timmy D. James on February 15, 2018 at 4:54am 0 Comments

Video marketing is becoming more important as consumers increasingly choose this medium over others. That’s exactly why almost every platform has shifted to a video-centric algorithm.  

 

I’ve spoken many times about the types of video a dealership should produce outside of inventory videos to create…

Continue

A Comprehensive Guide To Making Money From Personalized Number Plates

Posted by Kent Charlie on February 15, 2018 at 2:22am 0 Comments

Private number plates are becoming increasingly common today primarily because of their ready availability and increased affordability.

Many celebrities gloat having one such as Vinnie Jones (100 VJ) and Alan Sugar (AMS 1), but even ordinary people like you…

Continue

The First Call is the Turning Point

Posted by CPI Results on February 14, 2018 at 10:00am 0 Comments

You won’t find the question on a Customer Satisfaction Index survey: “Who made the first phone call during your service visit – you or your service advisor?”

The results would probably tell a story very much in line with the overall CSI score. If the customer…

Continue

The Eight Competencies of Relationship Selling

Posted by CPI Results on February 12, 2018 at 11:30am 0 Comments

If you spent merely fifteen extra minutes each day gaining one new sales idea or sharpening a sales skill, within a few years you would become an industry leader.

Did you…

Continue

Chevrolet's Sports Car Groove

Posted by Kathy Wheat on February 11, 2018 at 8:00am 0 Comments

The Chevrolet Groove is a concept car from General Motors and GM Daewoo in South Korea that was first introduced at the New York International Auto Show in 2007.

It was a far cry for a sports car but everything about it, from the exterior design to the interior comforts is truly classic Chevrolet.

   

This…

Continue

Is it Time to Drop the Dealer Doc Fee?

Posted by CPI Results on February 13, 2018 at 3:15pm 0 Comments

Picture this: you’re just ironing out the deal on your brand new car. 

Picking up a pen, you’re ready to sign the dotted line…when you see a few hundred dollars tacked onto the purchase price for a ‘dealer doc fee’. It’s explained to you that it’s a…

Continue

The Future of Service: A World Without Paper

Posted by Ujj Nath on February 13, 2018 at 6:02am 0 Comments

If you haven’t noticed, a revolution is happening in our society. More and more businesses are going paperless. Airlines issue boarding passes via, email, text message or through a mobile app. Sporting and entertainment tickets are increasingly delivered via email or through a mobile app. Most credit card companies…

Continue

Winning Customer Loyalty Through Convenience

Posted by Mike Gorun on February 13, 2018 at 6:00am 0 Comments

Customer loyalty is increasingly difficult to earn. Co…

Continue

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have been more interested in domestic problems

Started by christinediaz retaliation in Uncategorized or Does Not Fit Into Any Pre-Defined Category Feb 9. 0 Replies

The crowning moment of any opening service: the last leg of the torch relay and also the light of the Olympic caldron. Inbee Park, the golfer, is among the final torch bearers.Winter Olympics 2018 Live StreamWinter Olympics 2018 LiveWinter Olympics 2018 Live2018 Winter Olympics Live…Continue

How to Excel at Managing Change!

Started by Garry House in DEALERSHIP MANAGEMENT, MONITORING and REPORTS - Achievements, Milestones, Sales Team and Organizational Leadership Topics, awards or achievements you and your team have earned Jan 25. 0 Replies

When your dealership organization implements projects or initiatives to improve productivity, seize opportunities, or address other key issues, it usually requires changes…changes to processes, job roles, organizational structures, and/or applications of new technology. However, it is actually the employees of your dealership who have to ultimately change how they do their jobs.Change management is the discipline that guides how we prepare and support our employees to successfully adopt change…Continue

How To Really Make Money Selling Used Cars

Started by Michael Pokora in FIXED OPERATIONS - Service, Parts, Body Shop, Accessories, etc. Jan 16. 0 Replies

5 Big ideas to Improve Used Vehicle Profitability in 2018 Making money in used vehicles can be a very lucrative side of the automotive business, yet most dealers leave a great deal of margin on the table with each transaction.  To really be good at this side of the business, it helps to understand some of the larger economic…Continue

Tags: cars, in, 2018, used, on

What Concerns Do You Have As A Marketer Going Into 2018?

Started by Ralph Paglia in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic Jan 8. 0 Replies

Forget ad blocking – or even ad fraud. Those are low on the totem pole of industry issues causing concern for marketers and advertisers as they roll out their marketing plans for 2018.Instead, viewability and accurate measurement is the biggest cause for concern, according to a…Continue

Tags: Marketer, Going, Into, 2018, A

Ideas to attract service staff?

Started by Jacob Griffin in FIXED OPERATIONS - Service, Parts, Body Shop, Accessories, etc.. Last reply by Michael Pokora Jan 5. 1 Reply

Does anyone have suggestions for gaining applicants among the service department?I've tried it all from yard-signs to calling the schools and asking for people right out of training but am still having a hard time?Any input or ideas would be appreciated.Continue

Will There Be An American Reckoning In 2018?

Started by Ralph Paglia in RANTS, RAVES, OPINIONS and HUMOR; For the Uncensored Voice of Car Guys and Gals - What's Bugging you?!?! Got something funny or ironic? Need to Vent? Jan 1. 0 Replies

“Banned” Book by Best-Selling Author Predicts...American Reckoning of 2018A loud “crack!” sends a shiver down your spine.The statue falls from its pedestal, face first, into the dirt below.The crowd cheers as a heavy-set woman stomps on its head and spits. Others follow…You take your wife’s hand and cross to the other side of…Continue

Tags: 2018, Reckoning, American

Do You Have a 20+ Minute Daily One-Way Commute?

Started by Garry House in RANTS, RAVES, OPINIONS and HUMOR; For the Uncensored Voice of Car Guys and Gals - What's Bugging you?!?! Got something funny or ironic? Need to Vent? Dec 28, 2017. 0 Replies

It seems like I’ve recently been getting more inquiries like the following from client-dealers and their managers:“I know I can become a more effective and productive leader/manager, but how can I learn how to do this without adding an increased time investment to my professional life. I’m already committed for 60+ hours per week!”Well at least they’re not saying 80+ hours per week like I was frequently hearing during the 2003 – 2010 period! And although I think that 60+ hours per week may…Continue

Unique Digital/SEO Marketing Solutions?

Started by Jacob Griffin in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC). Last reply by Dale Ferrell Dec 15, 2017. 1 Reply

Does anyone have any standout Digital/SEO Marketing Solutions that have worked well and have stood out amongst their competition? Continue

Tags: Cadillac, Luxury, Dealer, Optimization, SEO

11 Car Sales Email Templates From Jazel To Boost Your Appointment Rates

Started by Ralph Paglia in PROCESS MANAGEMENT- CRM, BDC and lead Management Processes, Emails, Phone Scripts, Facility Design, Tools and Suppliers Dec 11, 2017. 0 Replies

11 Brilliant Car Sales Email Templates To Boost Your Appointment RatesSometimes it feels like emails are writer’s-block magnets. You know you have to send one, but when it comes down to it, none of the words are coming to…Continue

Tags: Boost, To, Your, Appointment, Rates

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ADM Events Posted for Automotive Professionals

FREE WEBINAR: Experts from Bing Share Critical new Research on Paid Search

DO YOU CURRENTLY SPEND MONEY ON SEARCH ENGINE MARKETING? Our friends at Microsoft and Bing have been hard at work studying online automotive consumer behavior and they have put together some incredible information you just have to see!

Join experts from Bing as they discuss new proprietary…



Time:February 22, 2018 from 12pm to 1pm
Location:https://www.dealeron.com/webinar/bing-critical-research-paid-search
Website or Map:https://www.dealeron.com/webi…
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Automotive Marketing News

AutoNews Now: How Subaru found the key to U.S. market

How Subaru found the key to U.S. market; Wrestler John Cena moves to quash Ford lawsuit; NHTSA stretched too thin?; Trump's GM Korea boast; Jeep ad riles fish fans.

John Cena seeks to dismiss Ford lawsuit for flipping 2017 GT supercar

Professional wrestler-turned-actor John Cena filed a motion to dismiss Ford's lawsuit against him for flipping his 2017 Liquid Blue GT supercar.

Lincoln serves up ads for redesigned Navigator starring Serena Williams

Lincoln has tapped tennis star Serena Williams to help sell the redesigned Navigator SUV in a social media ad campaign that launches Thursday.

Fed rate hikes squeezing even the hottest automaker in the U.S.

The Federal Reserve's interest rate hikes are making it costlier for even the hottest automaker in the United States to sell cars.

Renault follows Audi into the potentially lucrative e-sports world

Renault is following other major corporate sponsors, including Audi, into the potentially lucrative e-sports world, with the goal of selling more real cars to fans of racing- and auto-themed games.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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