Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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Automotive Marketing Professional Community Serves Car Dealers

The Official ADM Professional Community Hash Tag is: #ADMPC

Benefits of ADM Professional Community Membership:

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

Professional Community

AutoDigitalMarketing@Gmail.com

2701 N. Rainbow Blvd.
Unit 2202
Las Vegas, NV 89108
505-301-6369

Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Learn More About Digital Marketing... Watch the Video Referenced Below!

Latest ADM Activity - Click "More" at bottom!

Tom Gorham commented on sara callahan's blog post Vendors: Don’t Be So Darn Annoying!
"Todd, I wasn't speaking of you.  I used it in the sense of overdo a subject to the point of torture. And Ralph, I agree with you.  But I would think you could see who did that on the back-end.  I agree with Sara.  I got…"
1 hour ago
sara callahan commented on sara callahan's blog post Vendors: Don’t Be So Darn Annoying!
"Ralph, I can assure you that I have deleted no comments that have been made by anyone. Perhaps the person whose comments were deleted did it on their own?"
3 hours ago
John Guild liked Cobalt's blog post How Your Dealership Can Use Schema.Org Markup to Stay Ahead of the SEO Curve
3 hours ago
Paul Accinno liked Paul Accinno's blog post 3 KPIs to Hold Your SEO Accountable
4 hours ago
Ralph Paglia commented on Cobalt's blog post How Your Dealership Can Use Schema.Org Markup to Stay Ahead of the SEO Curve
"Ben, thank you for such very useful and highly likely to be implemented SEO task instructions... This sort of executable (IMHO) should be done by a dealer's website provider, but the best dealerships will have multiple websites, micro sites,…"
4 hours ago
Paul Accinno's blog post was featured

3 KPIs to Hold Your SEO Accountable

The bad part about search engine optimization in the automotive industry is that there are so many companies that report on what they do for SEO rather than what they're accomplishing with their efforts. We've seen this hundreds of times when bringing on new clients and it's time to set the record straight.It isn't hard to track…See More
4 hours ago
Rebecca Kon's blog post was featured

The Top Ten Auto News Stories of the Week: July 19 - 25

We love bringing you the top news stories and blogs for the auto industry each week! Staying up with the trends and changes in the industry and car buyer behavior makes our business better, and we know it can really revolutionize yours too! So enjoy these articles and pat yourself on the back for realizing that the world…See More
4 hours ago
Cobalt's blog post was featured

How Your Dealership Can Use Schema.Org Markup to Stay Ahead of the SEO Curve

by Ben Brockhaus-Hall, Cobalt SEO SpecialistMore and more businesses are incorporating SEO into their marketing budgets every day and car dealerships are a big part of this emerging trend. In this new world where people Google everything before they buy, it is more important than ever to adapt with new strategies that set your dealership apart from the competition.The million dollar question is: how…See More
4 hours ago
Paul Accinno posted a blog post

3 KPIs to Hold Your SEO Accountable

The bad part about search engine optimization in the automotive industry is that there are so many companies that report on what they do for SEO rather than what they're accomplishing with their efforts. We've seen this hundreds of times when bringing on new clients and it's time to set the record straight.It isn't hard to track…See More
4 hours ago
Ralph Paglia commented on sara callahan's blog post Vendors: Don’t Be So Darn Annoying!
"I am very disappointed and dismayed to see that the comments posted by an active ADM member have been deleted... This type of censorship is not in the spirit of why ADM was created, nor is it consistent with our community's policies and terms…"
5 hours ago
Ashley Conring commented on Ashley Conring's status
":) just sayin'"
5 hours ago
Simo Walter is now a member of Automotive Digital Marketing ProCom
5 hours ago
Todd Vowell commented on sara callahan's blog post Vendors: Don’t Be So Darn Annoying!
"Thanks Tom! BTW, I had to look up the work "belabor" and it says attack or assault? If you think I am assaulting, belittling, and mocking people, you are wrong sir. I only do that at home in private like other normal people do! Peace out-"
5 hours ago
Tom Gorham commented on sara callahan's blog post Vendors: Don’t Be So Darn Annoying!
"Todd, I agree with you.  Especially the part about Ralph, Manny, Rucker and Lau as well as your statement that, "Heck, maybe they do read it and just don't want to comment for fear of getting attacked by a hungry pack of…"
6 hours ago
Adam Ross and Michael Badders are now friends
6 hours ago
Ken Beam posted a video

Used Infiniti G37X - Ken Beam shows 2011 G37X Sedan at Douglas Infiniti in Summit NJ

Crank up those speakers! It`s show time! Watch Ken Beam from Douglas Infiniti show you this beautiful 2011 Infiniti G37X AWD Sedan! Check it out! This Infini...
6 hours ago
Paul Potratz posted a blog post

You spend how much on coffee?

You can't expect to see an increase in overall sales if you're afraid to put money towards your advertising budget. Freeing up budget is easier than it sounds, especially if you know how your current allocation of funds should be laid out.On this week's Hard Facts, Samantha helps you crunch the numbers and offers opportunities for aligning your sales goals with your advertising budget. See More
9 hours ago
Mike Elliott posted a discussion

How to Respond to Comments

(An article from Auto Dealer Monthly that I wanted to share with all of you)There are endless social media and third-party review sites on which car buyers can post both negative and positive feedback about their dealership experience. Many dealers have responded by instructing their sales teams to encourage satisfied…See More
10 hours ago
David Hartley updated their profile
10 hours ago
Todd Vowell commented on sara callahan's blog post Vendors: Don’t Be So Darn Annoying!
"Mr. Tom Gorham, I disagree, ADM has little participation from dealership managers. Within the current top 10 articles, there are 126 comments and three are from dealership managers. The other comments are from a small group of "ADM…"
12 hours ago

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3 KPIs to Hold Your SEO Accountable

Posted by Paul Accinno on July 25, 2014 at 2:46pm 0 Comments

The bad part about search engine optimization in the automotive industry is that there are so many companies that report on what they do for SEO rather than what they're accomplishing with their efforts. We've seen this hundreds of times when bringing on new clients and it's time to set the record straight.

It isn't hard to track the key performance metrics through which to hold your SEO or website vendor accountable. The most important thing to remember as the client is that you should have control over the data that you want to receive in reporting. That's the whole point. Letting them show you what they want you to see is not as effective as letting them know what you want to see.

There are plenty of things that go into SEO that a dealer could ask for in reporting, but I've broken…

Continue

The Top Ten Auto News Stories of the Week: July 19 - 25

Posted by Rebecca Kon on July 25, 2014 at 7:10am 0 Comments

We love bringing you the top news stories and blogs for the auto industry each week! Staying up with the trends and changes in the industry and car buyer behavior makes our business better, and we know it can really revolutionize yours too! So enjoy these articles and pat yourself on the back for realizing that the world isn’t standing still. Keep moving forward and keep learning!

10. What Can Car Dealers Learn from Billy Beane?

DS News’ Dave Martinson delivers a great analogy between Billy Beane’s strategy for making a better baseball team and how dealerships can use big data to bring their dealerships to a whole new level in the game against their…

Continue

How Your Dealership Can Use Schema.Org Markup to Stay Ahead of the SEO Curve

Posted by Cobalt on July 24, 2014 at 9:30am 1 Comment



Ben Brockhaus-Hall, Cobalt SEO Specialist
by Ben Brockhaus-Hall, Cobalt SEO Specialist

More and more businesses are incorporating SEO into their marketing budgets every day and car dealerships are a big part of this emerging trend. In this new world where people Google everything before they buy, it is more important than ever to adapt with new strategies that set your dealership apart from the competition.

The million dollar question is: how do you do this?

There are only so many mentions of your brand and hometown you can put on your website. There are only so many backlinks you can get to your site. Let’s face it, Google and Bing have gotten smarter and continue to do so.

To everyone’s surprise, Google overhauled their entire algorithm for ranking websites…

Continue

Sometimes It’s Better To Cut Your Losses

Posted by Richard Holland on July 24, 2014 at 6:30am 4 Comments

I am sure many of you have heard about the recent customer service debacle involving Comcast over the past week.

In case you aren’t familiar with what happened, a customer called into their service center attempting to cancel his service after almost a decade. He was transferred to a customer retention department and, unfortunately, was connected with a person who did the exact opposite. The customer’s patience during this call is amazing. The Comcast representative hounds him for almost 18 minutes (only 8 of which were recorded) repeatedly asking the same questions in his efforts to either keep the customer or understand why the customer was leaving. The customer eventually succeeded in…

Continue

"But Enough About Me, Let's Talk About You. What Do You Think About Me?"

Posted by Michael Cirillo on July 24, 2014 at 5:30am 0 Comments

This photo cracks me up because it looks as if the guy wants to make sure that you've noticed how good he looks in the reflection of the car!

What a stupid, selfish, conceited sounding question, right? "What do you think about me?"...

Yet this is what I see on the majority of dealership websites that I visit. 

A whole lot of "We're so awesome" and "Look at how pretty…

Continue

GM Ignition Switch Recall Update | GM Sales Surge Amid Recalls as Barra Quality Sells: Cars

Posted by Manny Luna on July 23, 2014 at 8:00pm 0 Comments

GM Sales Surge Amid Recalls as Barra Quality Sells: Cars

Jul 23, 2014 9:11 AM CT

General Motors Co. (GM)’s Mary Barra is projected to report her second straight quarter of rising sales, adding to evidence that the chief executive officer is weathering the biggest wave of recalls in U.S. automotive history.

Second-quarter revenue may rise 2.7 percent, the average of estimates compiled by Bloomberg.

Barra, who has been before congressional panels four times in six months as the first female CEO of a global automaker, is benefiting from booming demand for redesigned large sport-utility vehicles and heavy-duty pickups introduced on her watch even as she’s grappled with the almost 29 million vehicles recalled in …

Continue

The Best Defense Against Getting Conquested is an Aggressive Offense

Posted by Jon Lamb on July 23, 2014 at 1:40pm 1 Comment

It's as cliche as it comes. The best defense is a good offense. The best offense is a good defense. We've heard it a dozen times in different contexts, not the least of which are sporting events like football. As strange as it may seem, the saying has its most profound meaning when it pertains to car dealers.

Everyone in the car business love to get conquest sales. Whether they're pulling a Chevy buyer over to their Ford store or if they're grabbing a customer from a different Ford store, we enjoy taking what once belonged to a competitor. It's like double-dipping. It's fun!

Unfortunately, if your competitors are on the ball, they're trying to do the same thing to you and there will be times that they accomplish their goals. For years, the only way to defend against this has been…

Continue

Big Time Deals at Douglas Infiniti - Check this out! ala Ken Beam

Posted by Ken Beam on July 23, 2014 at 11:22am 0 Comments

 photo G37-Ad-Flashing_zpsbebc28e1.gif

***Learn all about this offer here.
 photo NY-City-ad_zps107e2e72.jpg


Ken Beam

Digital Marketing Director
Douglas Auto Group

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ADM Professional Community Blogroll:
1. Social Media Optimization 

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6. Chevy Community

7. Toyota Community

8. Kia Community 

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11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

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