Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

Automotive Marketing Professional Community Serves Car Dealers

The Official ADM Professional Community Hash Tag is: #ADMPC

Benefits of ADM Professional Community Membership:

  • Access to exclusive content
  • Post your own content
  • Start an ADM Group, control who becomes a member
  • Comment on articles, videos, charts and forum posts
  • Access to Special Pages
  • Receive notifications on your favorite topics
  • Network with peers and use their content
  • Participation in contests and see survey results
  • Make requests to ADM Editors, Professionals and Industry Thought Leaders
  • Personal Assistance from ADM Community Leaders

Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

Professional Community

AutoDigitalMarketing@Gmail.com

2701 N. Rainbow Blvd.
Unit 2202
Las Vegas, NV 89108
505-301-6369

Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


ADM Consulting Services

Automotive Marketing Sponsors

#AutoMarketing Tagged Twitter Posts

Automotive News Videos

Loading… Loading feed

Top 5 Most Popular Automotive Marketing Videos of Past 30 Days

Loading… Loading feed

Support ADM Community Sponsors by checking out their Products and Services

Top 5 Most Popular Automotive Marketing Photos of Past Month

Loading… Loading feed

Auto Industry Marketing and Advertising News

Loading… Loading feed

Music

Loading…
 

Learn More About Digital Marketing... Watch the Video Referenced Below!

Latest ADM Activity - Click "More" at bottom!

Mark Konrad Eck liked Cory Mosley's video
4 hours ago
Ben Kasprzak is now a member of Automotive Digital Marketing ProCom
yesterday
Richard Holland commented on Richard Holland's blog post Why Technicians and Service Advisors Need Marriage Counseling
"Thanks for the comment, Michael. Such a simple solution to an issue that exists in most dealerships. Company culture is an important key to not only efficiency but also employee retention."
yesterday
Manny Luna posted a status
"Meanwhile the Houston Astros are 28-16, 1st in AL Western Division"
Sunday
Mike Elliott posted a discussion

What's the Deal With TrueCar? One Salesman's Take On The Service That Seems To Be Everywhere

A couple of weeks ago a middle-aged woman came to my dealership to buy one of our best-selling Bel Canto sedans. Before coming in, she had gone online and gotten a price quote from TrueCar. TrueCar passed along her contact information to us along with the quote. When I looked at the quote, which TrueCar calls a "Price Report," I was amazed by the amount of information it showed and its accuracy. The price was broken down like this:TrueCar Member Network Estimated Price: $24,019.00 Invoice…See More
Sunday
Manny Luna shared their discussion on Google +1
Saturday
Manny Luna shared their discussion on Facebook
Saturday
Manny Luna shared their discussion on Google +1
Saturday
Manny Luna liked Manny Luna's discussion Why are exclusive Auto Leads in the Seattle market $65 plus?
Saturday
Manny Luna added a discussion to the group Auto Leads Sites
Thumbnail

Why are exclusive Auto Leads in the Seattle market $65 plus?

What's the average cost per lead on a good lead provider in your market?Manny LunaCEO VL Digital MarketingAuto Lead Site ProviderContact: 832-341-1806 See More
Saturday
Michael commented on Richard Holland's blog post Why Technicians and Service Advisors Need Marriage Counseling
"This editorial is so spot on. The problem as shared here is so inherent in service departments for Service Managers to remedy these daily communicative deficiencies with sound and simple solutions. Don't understand why…"
Saturday
william is attending Eliana Raggio's event
Thumbnail

FREE WEBINAR: How to Kick Ass on Google When You’re All Out of Bubblegum at http://www.dealeron.com/webinar/events/how-to-kick-ass-on-google/

June 18, 2015 from 12pm to 1pm
SEO is no longer a luxury for auto dealers…it’s an absolute necessity! And your dealership’s presence on Google is the biggest factor in determining how much traffic your website gets.ARE YOU STAYING CURRENT ON THE LATEST GOOGLE BEST PRACTICES FOR DRIVING ORGANIC SEARCH TRAFFIC?Don’t worry. You’re not alone. Many dealerships have been left scrambling and confused…So we called in the Big Guns to help you out!In this unparalleled 1 hour webinar, SEO expert Greg Gifford will share best practices…See More
Saturday
william is attending Eliana Raggio's event
Thumbnail

FREE WEBINAR: How to Expand Your Reach & Sell More Cars with Classified Marketing at http://www.dealeron.com/webinar/events/how-to-expand-your-reach-sell-more-cars-with-classified-marketing/

June 11, 2015 from 12pm to 1pm
To date, more than 4.1 million passenger vehicles have been sold on eBay Motors and a passenger vehicle sells every 90 seconds on eBay alone.ARE YOU GETTING YOUR SHARE OF THE PIE FROM CLASSIFIED MARKETING SITES?Classified marketing has made tremendous changes and improvements over the past year and a half.  Websites likeCraigslist and eBay continue to be increasingly valuable assets for dealerships, yet many feel confused about how to use these sites to their full advantage.In this eye-opening…See More
Saturday
william is attending Eliana Raggio's event
Thumbnail

FREE WEBINAR: How to Find, Engage & Market to Consumers More Profitably at http://www.dealeron.com/webinar/events/how-to-find-engage-market-to-consumers-more-profitably/

May 28, 2015 from 12pm to 1pm
Leading dealerships know that the most relevant and engaging content a business can share with its target audience is contributed by those who know the brand, product and customer best – Your Employees. In fact, the power of employee advocates extends far beyond the reach of your brand.  Research shows that employee content has higher engagement, faster conversion, and answers more consumer questions than brand messages.IS YOUR DEALERSHIP EMPOWERING ITS EMPLOYEES TO SHARE BRANDED MESSAGES?In…See More
Saturday
william is attending Eliana Raggio's event
Thumbnail

FREE WEBINAR -- Prospecting: Data Mine Your Own Leads and Generate More Busines at http://www.dealeron.com/webinar/events/prospecting-data-mine-your-own-leads-generate-more-business/

June 4, 2015 from 12pm to 1pm
WHICH WOULD YOU CHOOSE??Wait on point, outside, all day to try and catch an “up” in the hopes that you will sell a car.Work smarter, not harder, and have the leads walk in the door and ask for you by name.It’s true! Instead of waiting for something to happen, you can take control of your destiny and increase your sales simply by knowing more than the other salespeople in the dealership!Automotive trainer Jennifer Suzuki is here to help! She is going to show how to use your CRM and other vendor…See More
Saturday
Matt Payne (the credit cowboy) liked Ralph Paglia's video
Saturday
Manny Luna posted a group
Thumbnail

Auto Leads Sites

Auto Leads Official Site to Increase Car Dealership SalesIf you looking for Car Leads, subprime auto leads is our specialty! We offer exclusive programs. No contract! 100% Guaranteed! Get FREE Quote! Manny LunaCEO VL Digital MarketingAuto Lead Site ProviderContact: 832-341-1806 See More
Saturday
Profile IconTyron McDaniel and allen solly joined Automotive Digital Marketing ProCom
Saturday
Matt Payne (the credit cowboy) liked Ralph Paglia's video
Saturday
Matt Payne (the credit cowboy) liked Ralph Paglia's video
Saturday

Automotive Marketing Community Photos

Loading…
  • Add Photos to ADM
  • View All

Google Adsense Generates Revenue that Helps Pay the Bills for the ADM ProCom

ADM Forum

Google Adsense Digital Advertising Example

ADM Blog Posts

Why Technicians and Service Advisors Need Marriage Counseling

Posted by Richard Holland on May 21, 2015 at 5:30am 2 Comments

Life in the retail automotive industry is taxing. Managers and employees work long hours and, in many cases, are with their co-workers more than they are with their families. Miscommunications, tension or arguments can detract from the efficiency of the dealership, and thus decrease overall profitability.

 

Technicians and service advisors work very closely together. Communication between them needs to be smooth and efficient. A company culture filled with friction can easily prevent a dealership’s service department from living up to its full potential.

 

A recent article in Ward’s magazine does a really good job of covering the need for improved relationships between technicians and…

Continue

Top 4 Questions to Ask While Selecting Your Driving Instructor

Posted by Satyajit Seal on May 20, 2015 at 10:00am 0 Comments

Are you planning to learn driving? It is quite an essential thing if you have a car. Or even if you are planning to get one.

So, how do you plan to learn driving?

One thing that you can do is go for a school that offers driving lessons. But there’s something more interesting as well. You can also hire a personal instructor to help you learn how to control and navigate your car.

But remember, driving isn’t an easy thing and even a minute mistake can lead to a major accident. So, it is necessary to learn the process in a proper manner.

For that, you will surely require an efficient instructor. If you are living in or close to Ashington, you can always go for driving instructor Ashington to teach you the nuances…

Continue

Why Do Millions of Small Businesses Do Local SEO Wrong

Posted by Jonathan Floyd on May 20, 2015 at 9:30am 0 Comments

Why Do Millions of Small Businesses Do Local SEO Wrong

Local SEO can be a challenge for most small business owners. Yet, they don’t realize that it is much easier getting ranked with proper local SEO strategies than it is trying to get a national keyword ranked. This article will give the ins and outs of doing local SEO and St. Louis Biz Talk hopes this timely article will help get you do it correctly and acquire new customers.

5 Things Most People Forget About Local SEO

Neil Patel -Contributor
Online Marketing Expert

Local search engine optimization (SEO) can be tricky. Not only do you have to do all the customary SEO stuff, but then you have to do a new layer of…

Continue

How to Become a 5 Star Dealership Part 5: Managing Your Online Reputation

Posted by Ashley Weidner on May 20, 2015 at 6:00am 0 Comments

How to Become a 5 Star Dealership Part 5

Managing Your Online Reputation

This is the final installment to my 5 part series on how to become a 5 star dealership. We have discussed…

Continue

Dealer Currency Helps Grow Gross Revenue on Every Sale While Retaining Customers

Posted by Mike Gorun on May 20, 2015 at 5:00am 0 Comments

I recently had the pleasure to work with a very innovative dealer who implemented the concept of “dealer currency” in his dealership with great success. Dealer currency allows you to eliminate cash discounts on sales (in both Variable & Fixed Ops) by instead issuing a form of “dealer dollars,” redeemable anywhere in the dealership for the future purchase of parts, service, accessories, or towards a future vehicle purchase.  This creates a true “win-win.” It satisfies the customer -- as they feel they have received the value of the discount. And the dealer -- because it ties the customer to the dealership for future purchases, without having to give away any profit up front in the deal.

 

For example, instead of discounting a vehicle sale as follows:…

Continue

Confessions of a Google Spammer

Posted by Manny Luna on May 20, 2015 at 3:30am 0 Comments

Before I became an inbound marketer, I once made $50,000 a month spamming Google. I worked a maximum of 10 hours a week. And I am telling you from the bottom of my heart: never, never ever follow in my footsteps.


This blog post will tell you exactly why...http://inbound.org/post/view/confessions-of-a-google-spammer

13 Never Before Shared Strategies to Sell More Cars

Posted by Paul Potratz on May 19, 2015 at 2:21pm 0 Comments

recently visited Copenhagen, Denmark to speak to Danish dealers on how they can sell more. This week on Think Tank Tuesday, watch the entire presentation!

  • Over an hour of exclusive strategies and dealer questions!
  • Learn from the experience of Danish car dealers.
  • Create strategies for every step of the sales process.

The Cliche of Dealer SEO and Analogies to Support it

Posted by J.D. Rucker on May 19, 2015 at 12:35pm 0 Comments

Pulse rates are different depending on what artery you check and what method you use. Checking someone's carotid artery by hand can yield a slightly different result than taking it with a machine through the brachial artery. The same thing happens in the car business, which is why I like to talk to different people from different parts of the industry.

Today, a good friend gave me a pulse check on his dealers' opinions about SEO. The feeling he was getting is that all SEO products are the same in our industry. This took me by surprise because I see SEO from the exact opposite perspective; the differences between what one company considers SEO and what another company considers SEO is like comparing apples and orangutans. Some have bite. Others bite.

The reality from a…

Continue

In Marketing, Consumers Want to Know What Is In It For Me

Posted by Timmy D. James on May 18, 2015 at 6:30am 0 Comments

People aren’t watching your commercial or video because they want you to sell them your product. They’re watching because they want you to sell them a solution.

 

In the world of online marketing, oftentimes marketers forget this very basic concept. Think of it as painting pictures when selling. The idea is that you want to tell the consumer why they need a feature, so that the consumer will visualize how each feature will make their life better, easier, more efficient. How it will make them more money, or provide a solution to a need. It’s not uncommon for salespeople to go on and on about the features of a vehicle. It has this type engine. It’s safe. It has Bluetooth, etc. They may as well (and some probably are) read the window sticker to the customer. Great salespeople, however, understand…

Continue

How to Become a 5 Star Dealership Part 4: Keep Them Coming

Posted by Ashley Weidner on May 18, 2015 at 6:00am 2 Comments

How to Become a 5 Star Dealership Part 4

Keep Them Coming

By now, most of you know that more than 50% of the gross profit from a dealership comes from its service and parts department. So even though almost all of the marketing budget is directed at bringing new customers in, it is clear that more of your marketing efforts should be directed at keeping customers rather than gaining new ones. What you have to understand is that the ones that keep coming will bring in the new ones!

In the information that follows I will go deeper into some tips and strategies to keep customers coming for the long haul.

Make Service a Big…

Continue

Automotive Thought Leader Journal

Automotive Marketing and Car Dealer News from AutoBlog

Loading… Loading feed

Google Blog Articles, News and More

Loading… Loading feed

ADM Community Visitor Activity for Current 30 Day Period

 
 
 

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

ADM Events

May 2015
SMTWTFS
12
3456789
10111213141516
17181920212223
24252627282930
31

Google Automotive Network Targeted Placement Ads

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Share the Best Content w/AutoMarketing Community

ADM Notes

ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Blog Post Featured

Created by Ralph Paglia Jan 16, 2009 at 10:24am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Profile Featured

Created by Ralph Paglia Jan 16, 2009 at 10:18am. Last updated by Ralph Paglia May 10, 2010.

Internet Sales Manager Resources and Blogroll

ADM Professional Community Blogroll:
1. Social Media Optimization 

3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

7. Toyota Community

8. Kia Community 

9. Toyota Social Media

10. Social Media Marketing 

11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
---------------------
Get listed on this Blogroll; send your blog title text and your blog's associated URL. Include a link to your site's page showing the ADM title text: "Automotive Digital Marketing" linked to: http://www.automotivedigitalmarketing.com to Ralph Paglia via ADM.

Follow ADM on Twitter

ADM Professional Community Help Wanted Forum Posts

Loading… Loading feed

Automotive Marketing News

Loading… Loading feed

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Loading… Loading feed

© 2015   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service