Automotive Digital Marketing ProCom
Professional Community for Car Dealers, Automotive Marketers and Sales Managers
The Official ADM Professional Community Hash Tag is: #ADMPC
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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC
Professional Community
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Ralph Paglia
Editor-in-Chief
J.D. Rucker
Editor, Social Media
Dan Weik
Editor, Reputation Management
Tom Gorham
Editor, From The Trenches
Richard Bustillo
Editor, GM's Perspective
Ken Beam
Editor, Vehicle Presentation Videos
Manny Luna
Editor, Video SEO
Timothy Martell
Editor, Content Marketing
AutoNation, Toyota, Nissan execs weigh in on dealer incentives; AM General to build Benz R Class; self-driving 'mini city.' 
FS_2015.01.27 
Audi sees big chance in U.S. taste for SUVs, Tesla expands range in China; Honda’s new airbag supplier; early Super Bowl ads. 
CFPB, trade issues on new leader's priority list; the Gen-Y workplace; Toyota sales projection; big hopes for Buick, GMC. 
Even in good times, dealers not letting their guard down; eBay on online selling; cheaper gasoline fueling used-car market. 
Added by Ralph Paglia on October 27, 2014
Added by Craig Lockerd on January 10, 2015
by Automotive Social Marketing I am hopeful that the time will soon come when as an industry we will embrace Intelligent Lead Routing powered by the same data aggregation (Big Data) algorithms used in a much less efficient manner today by lead scoring systems. ILR combined with lead nurturing has the proven potential to drive long term customer retention, while enhancing the ROI from new business acquisition strategies and campaigns. Imagine that, a system that using intensive training and coaching to show sales pros how to leverage customer communication activities in a manner that recognizes and leverages their own individual strengths to ensure maximum results from each day's efforts. This has always been a people business, and when we optimize process and match the right customer with the right message at the right time and pair that customer with the right sales resource.... We all win. 
by Big Tom LaPointe Thank you to our dealers for awarding us Top Chat Provider for the fourth year! We're proud to be a #DrivingSales" award recipient. CarChat24 Sales VP Jeff Sterns is pictured with Josh Phelon at #NADA2015. We are honored and humbled to serve our dealer partners. #chat #dealerchat #carchat24 
by Manny Luna The purpose of the question is to demonstrate that the situation may be seen in different ways depending on one's point of view. Here's mine. http://vldigitalmarketing.net 
by Bobby Filed under: Humor, Marketing/Advertising, Videos, Mercedes-Benz, Coupe, Performance
Mercedes-Benz is taking a whimsical approach for its Super Bowl ad this year. The German luxury brand is updating Aesop's classic fable of the race between the tortoise and the hare with help from the 2016 Mercedes-AMG GT S.Continue reading Mercedes harkens back to tortoise and hare for AMG GT Super Bowl spot
Mercedes harkens back to tortoise and hare for AMG GT Super Bowl spot originally appeared on Autoblog on Tue, 27 Jan 2015 16:30:00 EST. Please see our terms for use of feeds.
Permalink | Email this | CommentsFiled under: Marketing/Advertising, Ownership, Car Buying, Driving
Despite what you may have heard, Millennials actually do like driving. An MTV study examines why Generation Y really is into cars.Continue reading After further review, Millennials like cars after all
After further review, Millennials like cars after all originally appeared on Autoblog on Tue, 27 Jan 2015 14:30:00 EST. Please see our terms for use of feeds.
Permalink | Email this | CommentsFiled under: Celebrities, Marketing/Advertising, Videos, Kia, Crossover
Pierce Brosnan puts on a little of his former James Bond persona for Kia's humorous and action-packed Super Bowl ad for the 2016 Sorento. The extended cut of the commercial might be one of the best automotive spots from this year's game released so far.Continue reading Kia Sorento and Pierce Brosnan make The Perfect Getaway for the Super Bowl
Kia Sorento and Pierce Brosnan make The Perfect Getaway for the Super Bowl originally appeared on Autoblog on Tue, 27 Jan 2015 14:03:00 EST. Please see our terms for use of feeds.
Permalink | Email this | Comments
Paul Potratz posted a blog post
Crystal Hartwell posted a blog post
Hannah Philpott posted a status
Lisandra Ramos commented on Lisandra Ramos's blog post What's New in Social Media for 2015?
Eliana Raggio liked Eliana Raggio's event FREE WEBINAR: Ready...Set…Grow Your Fixed Ops with This Digital Gameplan!Eliana Raggio posted eventsEliana Raggio liked Eliana Raggio's event FREE WEBINAR: 5 Processes to Improve Gross & Volume for your Used Car OperationEliana Raggio liked Eliana Raggio's event FREE WEBINAR: The Cold Hard Truth about BDCs…and why you need a BDD
Alexander Lau commented on J.D. Rucker's blog post Why 'Irrelevant' Content on a Dealer's Website is RelevantLisandra Ramos posted a blog postAlexander Lau commented on J.D. Rucker's blog post Why 'Irrelevant' Content on a Dealer's Website is Relevant
Dan Weik (pronounced wick) is now friends with Jeff Colby, Kim Essenmacher, Meaghan Walker and 3 more
Black Book's blog post was featured| 1 |
It’s All Going Mobile. We Get It. Now What?Added by J.D. Rucker on January 2, 2015 |
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How Content Generates Sales Through SearchAdded by Timothy Martell on January 9, 2015 |
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Why 'Irrelevant' Content on a Dealer's Website is RelevantAdded by J.D. Rucker on January 21, 2015 |
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CRM DOMINATION IN AUTO RETAILINGPosted by James A. Ziegler on January 20, 2015 |
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Proud to be the new VP of Sales for Dealer Authority.Added by Jeff Glackin on January 5, 2015 |
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Time Isn’t of the EssenceAdded by Richard Holland on January 15, 2015 |
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The 3 Easiest Ways to Find Blog Topics to Jumpstart Content EffortsAdded by Timothy Martell on January 2, 2015 |
| 8 |
How to Build a Blog Audience from the Ground UpAdded by Timothy Martell on January 14, 2015 |
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Research Report: Analysis of 400+ Car Dealers Responding to Online InquiriesAdded by Ralph Paglia on January 7, 2015 |
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Don't Judge a Book By It's CoverAdded by Bobby on January 8, 2015 |
Started by Mike Elliott in Uncategorized or Does Not Fit Into Any Pre-Defined Category on Sunday. 0 Replies 0 Likes
Started by Kim Essenmacher in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices. Last reply by Melissa Fabre on Sunday. 9 Replies 0 Likes
Started by James A. Ziegler in RANTS, RAVES, OPINIONS and HUMOR; For the Uncensored Voice of Car Guys and Gals - What's Bugging you?!?! Got something funny or ironic? Need to Vent?. Last reply by Michael on Friday. 6 Replies 2 Likes
Started by Mike Elliott in Uncategorized or Does Not Fit Into Any Pre-Defined Category Jan 17. 0 Replies 0 Likes
Started by Helen Smith in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic. Last reply by Grant Lockner Jan 8. 25 Replies 0 Likes
Started by Ruben Kazantsev in Uncategorized or Does Not Fit Into Any Pre-Defined Category Jan 1. 0 Replies 0 Likes
Posted by Black Book on January 26, 2015 at 12:00pm 0 Comments 1 Like
Hello and welcome to this week’s edition of the Used Car Market Report from Black Book.
As you can tell we are again recording this market video blog via Skype while on the road. Where has the industry taken us this week? We are coming to you from the exhibition hall floor and the Black Book booth at the 98th annual NADA Convention and Exposition in San Francisco. Unfortunately there is no time to visit nearby Napa Valley or any of the other wineries in the area.
The first part of last week had some of our lender solutions team at the annual AFSA conference, also in San Francisco, and now we are at the ATD and NADA conventions with thousands of franchised dealers and industry…
Posted by Virgil Stanphill on January 26, 2015 at 5:00am 0 Comments 0 Likes
The video promoted preparation and automation as 2 of 5 keys to high volume auto sales.
Towards the end of the video he offers 20 "no strings attached" FREE videos on selling cars.
Posted by Big Tom LaPointe on January 25, 2015 at 12:00pm 0 Comments 2 Likes
The CarChat24 team is proud to announce we have received an Automotive Website Award for Marketing Innovation. The prestigious award was presented in San Francisco on January 22, 2015, as the 2015 National Automotive Dealers Association conference kicked off, and coincides with our fourth DrivingSales award for excellence in chat.
The AWA awards are presented annually just prior to the start of the NADA conference by consulting firm PCG Consulting, Inc., and “recognize the best vendors in automotive digital marketing”, in a variety of categories.
Continue“We are pleased to present CarChat24…
Posted by Ralph Paglia on January 25, 2015 at 12:00am 0 Comments 3 Likes
National Auto Dealers Association convention sweeps into San Francisco with industry on a roll 
Posted by Rebecca Kon on January 23, 2015 at 11:55am 0 Comments 0 Likes
There’s been lots of excitement this week as NADA kicks off this weekend, Super Bowl Sunday is getting closer, and the U.S. President just gave his State of the Union Address. In case you missed everything going on this week, ActivEngage put together the Top 10 automotive news articles and blogs just for you! Enjoy!
10. Chrysler exec sees dealerships, operations evolving
Pete Grady is considering satellite stores and getting service operations closer to consumers. Dealers, what are you thoughts on these possible changes to the standard business…
Continue
Posted by Paul Potratz on January 23, 2015 at 11:20am 0 Comments 1 Like
In this week’s episode of Hard Facts, Samantha uncovers a cost-free way to utilize your bilingual sales staff to reach a broader demographic. Learn how you can implement this strategy at your dealership.
Posted by Timothy Martell on January 23, 2015 at 9:30am 0 Comments 1 Like
SEO is a complicated practice, especially if you're just starting in 2015. Things have changed a lot in the past 10 years, making it more difficult than ever for small businesses to compete against businesses with large marketing budgets. But as one of the most important parts of a business's digital marketing strategy, you can't ignore SEO.
Content is easily one of the best ways for businesses to take control of their rankings and build up authority with Google and other search engines. It's the simplest strategy, but it's also one of the…
Continue Posted by Rebecca Kon on January 21, 2015 at 2:21pm 1 Comment 0 Likes
In a recent report by IBM, “Automotive 2025: Industry without borders”, discusses the future of the automotive industry among OEMs, automotive suppliers, and other auto industry participants. The authors Ben Stanley and Kal Gyimesi ask this question,
“How can you form relationships with newer, non-traditional industry participants to provide the digital relationship and customer experience that today’s drivers and passengers demand?”
The answer, left open for you to do some soul-searching, has one obvious answer:
Invest in live chat.
Live chat is a proven…
Continue
Posted by J.D. Rucker on January 21, 2015 at 12:30pm 9 Comments 5 Likes
Once you get over the beauty of the 1970 Dodge Charger in the picture, you might ask yourself, "What does a 45-year-old muscle car have to do with automotive content?"
We've been asked the same type of question multiple times pertaining to content we publish on dealer websites. Sometimes, it's dealers asking. Other times, it's other vendors wondering what we're doing or "tattling" to the dealer about it. The funny part is that when compared to the automotive marketing "gurus" who question it, the dealers tend to understand the philosophy much more quickly than the vendors.
I'm not here to insult anyone. I totally understand why it's hard for many vendors to get, especially the larger ones who have mechanized content, search, and social strategies. The reality is that based upon…
Continue Posted by Big Tom LaPointe on January 20, 2015 at 8:30pm 0 Comments 1 Like
Some people want it to happen,
some wish it would happen,
others make it happen. ~ Michael Jordan
Anybody with even a passing interest in sports in the 80’s and 90’s has vivid memories of basketball legend Michael Jordan defying gravity to fly through the air and slam dunk a basketball. Again, and again, and again. The man was virtually synonymous with Nike’s ‘Just Do It’ slogan, because he did. Such was his dominance not only of the game, but of sports branding, that he still pulls in nearly $100 million a year on branded gear.…
Filed under: Humor, Marketing/Advertising, Videos, Mercedes-Benz, Coupe, Performance
Mercedes-Benz is taking a whimsical approach for its Super Bowl ad this year. The German luxury brand is updating Aesop's classic fable of the race between the tortoise and the hare with help from the 2016 Mercedes-AMG GT S.Continue reading Mercedes harkens back to tortoise and hare for AMG GT Super Bowl spot
Mercedes harkens back to tortoise and hare for AMG GT Super Bowl spot originally appeared on Autoblog on Tue, 27 Jan 2015 16:30:00 EST. Please see our terms for use of feeds.
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Automotive Digital Marketing ProCom
Please use the "Sign Up" link above to complete your registration form and become a member of the industry's leading Automotive Marketing and Internet Sales Professional Community. ADM members have access to resources, connections and private events that provide them with a competitive advantage.
ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.
January 29, 2015 from 12pm to 1pm – http://www.dealeron.com/webinar/events/how-to-increase-your-dealership-intelligence/
0 Comments 1 LikeFebruary 5, 2015 from 12pm to 1pm – http://www.dealeron.com/webinar/events/why-you-need-a-bdd/
0 Comments 1 LikeFebruary 12, 2015 from 12pm to 1pm – http://www.dealeron.com/webinar/events/5-processes-to-improve-gross-volume-for-your-used-car-operation/
0 Comments 1 LikeFebruary 19, 2015 from 12pm to 1pm – http://www.dealeron.com/webinar/events/grow-your-fixed-ops-with-this-digital-gameplan/
0 Comments 1 LikeMarch 24, 2015 to March 26, 2015 – Rosen Shingle Creek Resort | Orlando, FL
0 Comments 2 LikesJune 16, 2015 from 7am to 7pm – Ritz-Carlton, Marina del Rey, CA
0 Comments 0 LikesJune 17, 2015 from 7am to 7pm – Ritz-Carlton, Maine del Rey, CA
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ADM Professional Community Blogroll:
1. Social Media Optimization
3. Persuasive Concepts Social Marketing
11. Weed Out Losers and Hire Winners
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