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Started by steve john in INVENTORY MERCHANDISING - Vehicle Listing Sites, Inventory Management, Data Services and Related Topics about optimizing results from vehicle inventory marketing partners on Saturday. 0 Replies 0 Likes
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The ability to target traffic to specific behavior and keyword searches is invaluable. Well, Google is now following in the footsteps of Facebook and Twitter and on September 27 announced the roll-out of a new Google Ad feature named Customer Match. This new feature allows Google advertisers to upload first-party email databases and serve ads via Google search, YouTube and/or Gmail to the business’s specific customers. Facebook and Twitter advertising platforms have had this feature for some time and it has been a very effective tool for businesses to market to existing…Continue
Local SEO has become one of the most important focuses in the digital marketing community. This means it's only natural for everyone to take notice and rethink strategy when Google makes an update to its local Map Pack results.
In its latest update, which occurred around August 6, 2015, Google redesigned the Map Pack to fit with its mobile design scheme and reduced the maximum number of results from 7 to 3.
A lot of business owners went to sleep seeing their business on page one, but woke up completely pushed off. As SEOs and business owners, what are you supposed to take away from this change?
In this post, we'll explore five of the most important thoughts and takeaways from the latest Google Map Pack update:
Comprehensive digital marketing solution offers new tools to measure marketing effectiveness
Chapel Hill, N.C., October 5, 2015 – 3 Birds Marketing has launched its all-new 3 Birds ME digital solution, the industry’s first all-in-one solution to show the results of each marketing component and reveal extra opportunities, at Digital Dealer 19. ME stands for “Market Effectively” and is a complete integrated solution that makes it easy to say the right thing at the right time across key channels on any device to reach the best customers.
ME consists of five core components accessible through 3 Birds’ single-sign-on marketing platform:
As our younger car buyers get older and online culture creeps steadily toward becoming predominantly mobile, mobile technology may very well overtake other methods of getting a car dealer's message to the right automotive consumers at the right time.
More and more people are relying on easy to use, mobile device based quick messaging for sharing content... This means that traditional email blasts and other old-school digital marketing strategies might become somewhat obsolete.
So, is your dealership ready for this gradual but steady transition?
The fine folks at…Continue
When you think of all the things that go into making your dealership a success, communication ranks at the top of the list. In fact, without good communication—both inside the dealership and with your customer base—you’ll likely suffer unnecessary losses in sales, employees, and customers. And while it’s one of the most integral pieces to your success, great communication can also be one of the most difficult things to achieve. Why? Because your dealership is a complicated machine with many constantly-moving parts, and that makes it tough to ensure everyone stays on the same page.Continue
Redesigned 3birdsmarketing.com offers streamlined look at new dealer solutions and Accelerators launching at Digital Dealer 19
Chapel Hill, N.C. – October 2, 2015 – 3 Birds Marketing, the premier customer demand generation and retention marketing platform and solutions provider in the automotive retail space, has unveiled its all-new corporate website at 3birdsmarketing.com. The completely redesigned website supports the recent rollout of 3 Birds ME (Market Effectively), an all-new digital solution for connecting and communicating with today’s automotive consumers.
The new 3birdsmarketing.com will serve as the focal point for the company’s digital presence, offering clear lines of…Continue
Over the past six months Google has begun penalizing or rewarding search page rankings based on comparative page load speeds. This isn’t just a minor tweak the web giant slipped into one of their routine algorithm releases. They actually patented the concept half a decade ago. Here it is in their own words:
“…search results for the resources having longer load times can be demoted” – Google Patent US8645362 B1
This came to our attention because more than one website provider and digital consultant has sounded the alarm when dealer website add-ons like…Continue