Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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Automotive Marketing Professional Community Serves Car Dealers

Official ADM Hash Tag: #ADMPC

Benefits of ADM Professional Community Membership:

  • Access to exclusive content
  • Publish your own content
  • Download Files for Editing and use in your dealership
  • Comment on articles, videos, charts and forum posts
  • Start an ADM Group, control who becomes a member
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  • Networking with peers
  • Make requests to ADM Editors and Industry Thought Leaders
  • Personal Assistance from ADM Community Leaders

Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

Professional Community

AutoDigitalMarketing@Gmail.com

2701 N. Rainbow Blvd.
Unit 2202
Las Vegas, NV 89108
505-301-6369

Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Learn About The PowerDealer Program... Data Driven Dealers Make More Money!

Latest ADM Activity - Click "More" at bottom!


Influencer
Paul Potratz posted a blog post

What Makes a Successful Email?

Ever wonder "Will Anyone Open This?" when you send out an email?Should you reinforce email campaigns with supporting marketing channels? Do you know how many people open emails on mobile versus desktop?Knowing the answers to these questions will increase your email marketing effectiveness. Samantha provides the answers you need on this week’s Hard Facts.See More
3 hours ago

Influencer
Jeff Glackin commented on Jeff Glackin's blog post Sure it’s co-opable but is it in the best interest of your dealership?
"Thanks Christine! "
5 hours ago
Tyson Madliger shared Jeff Glackin's blog post on Facebook
5 hours ago
Tyson Madliger liked Jeff Glackin's blog post Sure it’s co-opable but is it in the best interest of your dealership?
5 hours ago
Blair J. Monroe updated their profile
6 hours ago
Alexia Henson posted a blog post

The Cross-Media Approach: Are We Practicing What We Preach?

When I look at advertising strategies in our industry, one of the most consistently missed opportunities I see is dealerships who are trying to save money by marketing to all their customers through email, and only sending mail to customers without an email address on file.These dealers often ask me, “Now that I can email my…See More
6 hours ago
Christine Robertson commented on Jeff Glackin's blog post Sure it’s co-opable but is it in the best interest of your dealership?
"Shocking to thing the manufacturer may not have it all figured out.. shocking, I tell you!  Great post, Jeff! "
8 hours ago
Christine Robertson shared Jeff Glackin's blog post on Twitter
8 hours ago
Christine Robertson shared Jeff Glackin's blog post on Facebook
8 hours ago
Christine Robertson liked Jeff Glackin's blog post Sure it’s co-opable but is it in the best interest of your dealership?
8 hours ago

Influencer
Erika Kay Simms liked Jeff Glackin's blog post Sure it’s co-opable but is it in the best interest of your dealership?
11 hours ago
steve john replied to steve john's discussion WHAT IS THE FIRST STEP FOR THE STRATEGY OF ANY DIGITAL MARKETING CAMPAIGN.
"Thanks Larisa it was very helping to me."
14 hours ago
Cecil Helton shared Jeff Glackin's blog post on Facebook
23 hours ago
Cecil Helton shared Jeff Glackin's blog post on Google +1
23 hours ago
Cecil Helton liked Jeff Glackin's blog post Sure it’s co-opable but is it in the best interest of your dealership?
23 hours ago

Influencer
Jeff Glackin liked Jeff Glackin's blog post Sure it’s co-opable but is it in the best interest of your dealership?
23 hours ago

Influencer
Jeff Glackin posted a blog post

Sure it’s co-opable but is it in the best interest of your dealership?

I have been selling solutions to car dealerships since 1998. Most vendors I have worked for have always strived to become OEM approved so their solutions could be co-opable, meaning the dealership would get reimbursed for that expense. A couple things happen when a vendor gets OEM approved. They stop seeing the dealership as their…See More
23 hours ago

Influencer
David Metter posted a blog post

The Mobile Tipping Point

For those of you who have never heard of the phrase tipping point, there are a lot of variations in terms of a definition -…See More
yesterday
Erik Nachbahr posted a blog post

Seven Mistakes Employees Make That Could Cost You Millions

Recently an auto dealership experienced an all-too-common security breach. An employee in the accounting department received an email from someone who he thought was the dealer asking him to initiate a $30,000 transfer from the dealership's bank account to another bank account. The accounting employee complied with the request and it was discovered later that the email was a scam. Unfortunately, there was no way to retrieve the funds.This dealership has a state-of-the-art firewall and security…See More
yesterday

Influencer
Jeff Glackin liked Paul Schnell's profile
yesterday

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ADM Blog Posts

If I Surround Myself with Champions, I Can't Help but Win

Posted by Joe Orr on February 10, 2016 at 5:24am 0 Comments

I’m sure that every management team sits down on occasion to discuss ways to improve dealership operations. Whether that improvement has to do with sales goals, employee satisfaction, or simply lot appearance, typically what happens is that everyone is gung-ho about it and it kicks off great. Then, slowly that momentum dies and all of a sudden nobody is making an effort anymore. Sound familiar?

 

How many times has your dealership implemented a new technology, lead source, or any new initiative just to find that they don’t get used, or seem to fail? Sometimes we find ourselves scratching our heads in wonder. Perhaps it’s not the technology, but rather our team members aren’t following a process or using it improperly. It’s very easy to dismiss a new technology or process as ineffective simply…

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What Do Consumers Want in Exchange for Their Loyalty?

Posted by Mike Gorun on February 9, 2016 at 6:46am 0 Comments

It’s getting more difficult to earn and keep loyal customers. Consumers these days have so many choices for their shopping needs that it only takes that deep discount, or shiny bauble, to lure them to your competition.

As businesses scramble to create positive customer experiences by ensuring superior customer service, consumers increasingly realize they are in control of that shopping experience. And, they aren’t afraid to flex that decision making control and take their business elsewhere.

So, what then do consumers want from businesses in exchange for their loyalty?

A recent article on Business2Community shed some light on…

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The Secrets of Referral Programs that Work

Posted by O Mayfield on February 7, 2016 at 5:30am 0 Comments

It’s a simple truth: All referral programs are not created equal.

Some will bring you a steady stream of referrals, month in and month out. Others look great on paper but fail to live up to their promise over time.

So how can you tell a great referral program from one that you should avoid? The best referral programs are:

  • Repeatable – Something that you always do, and can do over and over again without worrying about deviations in your process.

     
  • Easy – Everyone from your sales staff to your customers can easily understand the program, and can easily engage.

     
  • Enticing – Great referral programs offer rewards that incentivize all of the players, including sales people, customers and other…
Continue

Visual Content Plays a Vital Role in Getting the Right Readers to Your Blog

Posted by Amanda Ryan on February 6, 2016 at 10:00am 0 Comments

The written word is a powerful means of marketing to a mass amount of people.

The tricky part is in grabbing the attention of those people to click-through to read the content on your blog. Visual content plays a vital role in getting the right readers to your blog and making your written word come to life.

Blogging is not a new concept and neither is the idea of adding images to your blog posts, but the importance of doing both may surprise you.

According to Wordpress, users produce approximately 56 million new posts each month. That is a lot of content for readers to choose from, so how are you ensuring that your blog post…

Continue

Women-Drivers.com names 2015 Top Dealership Awards

Posted by Anne Fleming on February 1, 2016 at 1:30pm 3 Comments

Top 3 Dealerships are Acknowledged for their High Review Scores from Women

Who made the cut for the Top Dealers in 2015? Women have spoken and the reviews have been tallied.

  • DAY AUTOMOTIVE GROUP is awarded the 2015 Certified Women-Drivers.com Auto Group Dealer of the Year.
  • MIDGETTE AUTO SUPERCENTER is awarded the 2015 Certified Women-Drivers.com Independent Dealer of the Year.
  • DIVER CHEVROLET is awarded the 2015 Certified Women-Drivers.com Dealer of the Year.

Based upon the number of…

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Recalls and the Connected Car: Is In-Vehicle Technology the Answer?

Posted by Chris Miller on February 5, 2016 at 4:58am 0 Comments

Today’s cars come with very sophisticated technology, including live navigation with traffic and obstacle reports, collision avoidance systems, cell phone integration and wireless connectivity. Automakers are now investigating how they can leverage this technology to communicate any vehicle issues to vehicle owners. The OnStar system already reports vehicle concerns. These are collected from the vehicle itself and relayed via e-mail to both the owner and the dealership. These reports serve as a warning device to vehicle owners that their vehicle needs attention. Typically, these notifications revolve around regular maintenance, triggered by odometer readings, tire inflation pressures and other common indicators. But what if these connected cars could actually serve as notification centers? Or, better yet,…

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This Week in Social Media

Posted by Joseph Little on February 4, 2016 at 11:29am 0 Comments

News for the Week of 2.4 

Snapchat Add Me URLs

Snapchat recently rolled out Add Me URLs to make adding people even easier. Users are now able to copy their own unique URLs and instantly share them via apps like Twitter, as well as add them in places like signatures.  When the URL is tapped on a mobile device, a preview of the user’s Snapchat profile appears alongside an Add button. Previous feedback showed that following people via Snapchat could be challenging for less experienced users, but this latest update corrects that, making it easier to follow friends, acquaintances, and celebrities at the touch of a button. Dealerships, keep in mind the popularity of Snapchat as you work to build your social…

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Know your Competition! What Independents Are Doing to Retain Customers

Posted by Mike Gorun on February 4, 2016 at 6:16am 0 Comments

There is a constant stream of advice from industry experts concerning customer loyalty and retention. While most of the advice is on point, a large piece is typically missing in the bigger picture. In order to increase market share, businesses must be aware of what their competition is doing. Turning a blind eye to pricing and marketing tactics of the dealership down the road can easily cost sales or service business. Savvy dealers check out what their competition is doing. But, these mystery shops or research data is usually limited to their franchised competitors, not independent repair facilities, which is a mistake.

 

A recent roundtable discussion published by…

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ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

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Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.

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ADM Professional Community Blogroll:
1. Social Media Optimization 

3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

7. Toyota Community

8. Kia Community 

9. Toyota Social Media

10. Social Media Marketing 

11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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