Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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Automotive Marketing Professional Community Serves Car Dealers

Official ADM Hash Tag: #ADMPC

Benefits of ADM Professional Community Membership:

  • Access to exclusive content
  • Publish your own content
  • Download Files for Editing and use in your dealership
  • Comment on articles, videos, charts and forum posts
  • Start an ADM Group, control who becomes a member
  • Access to Special Pages
  • Receive notifications on your favorite topics
  • Network with peers and use their content
  • Participation in contests and see survey results
  • Make requests to ADM Editors and Industry Thought Leaders
  • Personal Assistance from ADM Community Leaders

Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

Professional Community

2701 N. Rainbow Blvd.
Unit 2202
Las Vegas, NV 89108

Ralph Paglia

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing

ADM Consulting Services

Automotive Marketing Sponsors

#AutoMarketing Tagged Twitter Posts

Automotive News Videos

Next step for UAW, FCA (10/8/15)

Strike averted, UAW plans vote on new FCA deal; '16 VW diesels delayed; U.S. CEO previews testimony; GM's new family spiff; Mitsu EV concept; Chevy Traverse's world of comedy; Neiman-Marcus Mustang.

Senators Probe VW-diesel Tax Credits (10/7/15)

VW draws tax-fraud probe, names chairman; UAW-FCA deadline looms; Volvo boss: U.S. needs autonomous-car rules; Kia expands EV sales; Volt vs. green rivals.

U.S. Probes ISIS Use of Toyota Trucks (10/7/15)

U.S. probes ISIS use of Toyota trucks; At VW, a recall, an apology, a drop in resale value; Subaru global platform; Last Mitsu Evo; Life-saving technology.

UAW Issues FCA Strike Notice (10/6/15)

UAW issues FCA strike notice, contract extension ends Wed.; VW warns of pain; Mazda3 stop-sale order; Subaru Forester updated; Too high for a Tesla?; auto aid in Canada.

Toyota's Drive Toward Autonomy (10/6/15)

Toyota self-driving tech by 2020; VW weighs options, offers loyalty spiff, gets sued in W. Va.; Court rejects Chrysler-dealer case; Benz learns from Apple; Most valuable auto brand.

Top 5 Most Popular Automotive Marketing Videos of Past 30 Days

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Top 5 Most Popular Automotive Marketing Photos of Past Month

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Learn About The PowerDealer Program... Data Driven Dealers Make More Money!

Latest ADM Activity - Click "More" at bottom!

Hannah Philpott posted a status
"Marsh Buice has chosen to do a video blog where he gives 3 components to start your month off right!! @marshbuice"
1 hour ago

David Metter commented on David Metter's blog post Do More Firefighters At A Fire Cause More Fire Damage? Rethinking Attribution
"Wait until you see what we are working on.  The synergy between Urban Science's industry-best data and AutoHook's execution and attribution, dealers are going to be able to make more educated decisions on their marketing spend based…"
3 hours ago

David Metter posted a blog post

What Are You Doing to Reach Mobile Customers?

There’s no doubt that people are in love with their phones.  As a result, memes and jokes constantly circulate the Internet about how some people no longer participate in “normal” activities because they simply can’t put down their phones. People aren’t reading newspapers anymore - at least not in print - and they’re…See More
5 hours ago

Kim Clouse posted a status
"Enjoyed seeing everyone again @DigitalDealer19. I met and made friends with some brilliant individuals that I look forward to working with."
21 hours ago
Profile IconDannielle Southon, Erwin McCabe, juma and 5 more joined Automotive Digital Marketing ProCom
21 hours ago
Tom Test left a comment for Ralph Paglia
"Thank you for the connection, Ralph! I'm new here, as you can see. I'm looking to find more dealership clients to add to my roster.  I'm a voice talent with a pro studio, you've likely heard me before on national TV or…"
Tom Test and Ralph Paglia are now friends
Tom Test posted a song

 play TomTest_773_416_9374_ AutomotiveRetail

Tom Test updated their profile

Michael shared Mike Gorun's blog post on Facebook

Michael shared Mike Gorun's blog post on Facebook

Michael commented on Mike Gorun's blog post Google Just Made Targeted Ads More Effective
"Great share. Thx"

Michael liked Mike Gorun's blog post Google Just Made Targeted Ads More Effective
Rahul Paul posted a blog post

7 Premium Mobile Apps for Car Enthusiasts

Everything nowadays can be started or stopped with a simple flick of a switch. Seems like that now the world can be run on your fingertips. From news to games apps, there are plenty of apps available for the mobile user but what's there for car lovers. Well, if you explore your mobile device, you will come to know about the countless car app's available on your device to guide you while on-the-go. Here are some of the best mobile apps for car lovers that keep you informed through your journey,…See More
Jeff Myracle liked Mike Gorun's blog post Google Just Made Targeted Ads More Effective
Amanda Meuwissen's video was featured

Social Tips Series - 1. Review Site Best Practices

As part 1 of our tips video series for social and reputation management, here are 6 tips to help keep yourself in the running to be #1 of the 1.2 dealerships shoppers will visit. If you’re using social media as a broadcast network and ignoring your…

Aaron Wirtz posted a video


Jenny Wood's song is now a Wichita grown anti-bullying music video brought to you by Shattered Glass Films, Super Car Guys' Aaron Wirtz and director Alexande...

Paul Potratz posted a blog post

Your autoresponders are a missed opportunity

Here's How To Autoresponders into a Powerful Sales Tool!Too many dealerships are guilty of having poor e-mail autoresponders. You’re missing an amazing sales opportunity if your autoresponder is lacking. Watch now to generate more sales, build more trust, and skyrocket engagement with these simple steps.See More
Black Book posted a blog post

Car and Trucks Experiencing Softening in Fall Market

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.Black Book recognizes that depreciation patterns for cars and trucks have remained constant over the past several months, with cars facing heavier price declines than trucks in most segments. However, it’s interesting to note that Luxury, Near-Luxury and Prestige Luxury cars continue to…See More

Mike Gorun posted a blog post

Google Just Made Targeted Ads More Effective

When done properly, Google Ads are an effective piece in any multi-channel marketing strategy.The ability to target traffic to specific behavior and keyword searches is invaluable. Well, Google is now following in the footsteps of Facebook and Twitter and on September 27…See More

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ADM Blog Posts

Google Just Made Targeted Ads More Effective

Posted by Mike Gorun on October 6, 2015 at 7:30am 1 Comment

When done properly, Google Ads are an effective piece in any multi-channel marketing strategy.

The ability to target traffic to specific behavior and keyword searches is invaluable. Well, Google is now following in the footsteps of Facebook and Twitter and on September 27 announced the roll-out of a new Google Ad feature named Customer Match. This new feature allows Google advertisers to upload first-party email databases and serve ads via Google search, YouTube and/or Gmail to the business’s specific customers. Facebook and Twitter advertising platforms have had this feature for some time and it has been a very effective tool for businesses to market to existing…


Google Map Pack Update: 5 Thoughts on the New Design

Posted by Mark Frost on October 6, 2015 at 6:30am 0 Comments

Google Map Pack Update

Local SEO has become one of the most important focuses in the digital marketing community. This means it's only natural for everyone to take notice and rethink strategy when Google makes an update to its local Map Pack results.

In its latest update, which occurred around August 6, 2015, Google redesigned the Map Pack to fit with its mobile design scheme and reduced the maximum number of results from 7 to 3.

A lot of business owners went to sleep seeing their business on page one, but woke up completely pushed off. As SEOs and business owners, what are you supposed to take away from this change?

In this post, we'll explore five of the most important thoughts and takeaways from the latest Google Map Pack update:

Local Rankings Matter Even…


3 Birds Launches All-New Dealer Solution 3 Birds ME at Digital Dealer 19

Posted by Paul Mirek on October 5, 2015 at 7:07am 0 Comments

Comprehensive digital marketing solution offers new tools to measure marketing effectiveness

Chapel Hill, N.C., October 5, 2015 – 3 Birds Marketing has launched its all-new 3 Birds ME digital solution, the industry’s first all-in-one solution to show the results of each marketing component and reveal extra opportunities, at Digital Dealer 19. ME stands for “Market Effectively” and is a complete integrated solution that makes it easy to say the right thing at the right time across key channels on any device to reach the best customers. 

ME consists of five core components accessible through 3 Birds’ single-sign-on marketing platform:

  • E-Newsletter
  • Digital Campaigns
  • Conquest…

Automotive Marketer Guide to Going Mobile Infographic

Posted by Ralph Paglia on October 4, 2015 at 5:30pm 0 Comments

As our younger car buyers get older and online culture creeps steadily toward becoming predominantly mobile, mobile technology may very well overtake other methods of getting a car dealer's message to the right automotive consumers at the right time.

More and more people are relying on easy to use, mobile device based quick messaging for sharing content... This means that traditional email blasts and other old-school digital marketing strategies might become somewhat obsolete.

So, is your dealership ready for this gradual but steady transition?

The fine folks at…


Communication: Keys to Dealership Success

Posted by Joseph Little on October 1, 2015 at 1:00pm 1 Comment

Communication Drives Dealership Success

When you think of all the things that go into making your dealership a success, communication ranks at the top of the list. In fact, without good communication—both inside the dealership and with your customer base—you’ll likely suffer unnecessary losses in sales, employees, and customers. And while it’s one of the most integral pieces to your success, great communication can also be one of the most difficult things to achieve. Why? Because your dealership is a complicated machine with many constantly-moving parts, and that makes it tough to ensure everyone stays on the same page.

The goal of any great businessperson is to communicate well with those in our professional circles, however, it’s…


Are You A Match?

Posted by Paul Potratz on October 2, 2015 at 1:30pm 0 Comments

Customers agree that the quality and timing of your emails matter. Learn how to use customer match campaigns on Facebook and Google to find your highest value customers this week on Hard Facts.

3 Birds Marketing Unveils New Corporate Website in Support of 3 Birds ME

Posted by Paul Mirek on October 2, 2015 at 7:00am 0 Comments

Redesigned offers streamlined look at new dealer solutions and Accelerators launching at Digital Dealer 19

Chapel Hill, N.C. – October 2, 2015 – 3 Birds Marketing, the premier customer demand generation and retention marketing platform and solutions provider in the automotive retail space, has unveiled its all-new corporate website at The completely redesigned website supports the recent rollout of 3 Birds ME (Market Effectively), an all-new digital solution for connecting and communicating with today’s automotive consumers.

The new will serve as the focal point for the company’s digital presence, offering clear lines of…


Are you committing Chat SEOcide with slow page load speeds? Three tips for safe search ranking

Posted by Big Tom LaPointe on October 1, 2015 at 9:00pm 3 Comments

Over the past six months Google has begun penalizing or rewarding search page rankings based on comparative page load speeds. This isn’t just a minor tweak the web giant slipped into one of their routine algorithm releases. They actually patented the concept half a decade ago. Here it is in their own words:

“…search results for the resources having longer load times can be demoted”Google Patent US8645362 B1

This came to our attention because more than one website provider and digital consultant has sounded the alarm when dealer website add-ons like…


Google Adsense Digital Advertising Example

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Introducing the Accelerated Mobile Pages Project, for a faster, open mobile web

Smartphones and tablets have revolutionized the way we access information, and today people consume a tremendous amount of news on their phones. Publishers around the world use the mobile web to reach these readers, but the experience can often leave a lot to be desired. Every time a webpage takes too long to load, they lose a reader—and the opportunity to earn revenue through advertising or subscriptions. That's because advertisers on these websites have a hard time getting consumers to pay attention to their ads when the pages load so slowly that people abandon them entirely.

Today, after discussions with publishers and technology companies around the world, we’re announcing a new open source initiative called Accelerated Mobile Pages, which aims to dramatically improve the performance of the mobile web. We want webpages with rich content like video, animations and graphics to work alongside smart ads, and to load instantaneously. We also want the same code to work across multiple platforms and devices so that content can appear everywhere in an instant—no matter what type of phone, tablet or mobile device you’re using.

The project relies on AMP HTML, a new open framework built entirely out of existing web technologies, which allows websites to build light-weight webpages. To give you a sense of what a faster mobile web might look like, we’ve developed this demo on Google Search:

Over time we anticipate that other Google products such as Google News will also integrate AMP HTML pages. And today we’re announcing that nearly 30 publishers from around the world are taking part too.

This is the start of an exciting collaboration with publishers and technology companies, who have all come together to make the mobile web work better for everyone. Twitter, Pinterest,, Chartbeat,, Adobe Analytics and LinkedIn are among the first group of technology partners planning to integrate AMP HTML pages.

In the coming months we’ll work with other participants in the project to build more features and functionality focused on some key areas:

  • Content: Publishers increasingly rely on rich content like image carousels, maps, social plug-ins, data visualizations, and videos to make their stories more interactive and stand out. They also need to implement ads and analytics in order to monetize the content and to understand what their readers like and dislike. The Accelerated Mobile Pages Project provides an open source approach, allowing publishers to focus on producing great content, while relying on the shared components for high performance and great user experience. The initial technical specification—developed with input and code from our partners in the publishing and technology sectors—is being released today on GitHub.
  • Distribution: Publishers want people to enjoy the great journalism they create anywhere and everywhere, so stories or content produced in Spain can be served in an instant across the globe in, say, Chile. That means distribution across all kinds of devices and platforms is crucial. So, as part of this effort, we’ve designed a new approach to caching that allows the publisher to continue to host their content while allowing for efficient distribution through Google's high performance global cache. We intend to open our cache servers to be used by anyone free of charge.
  • Advertising: Ads help fund free services and content on the web. With Accelerated Mobile Pages, we want to support a comprehensive range of ad formats, ad networks and technologies. Any sites using AMP HTML will retain their choice of ad networks, as well as any formats that don’t detract from the user experience. It’s also a core goal of the project to support subscriptions and paywalls. We’ll work with publishers and those in the industry to help define the parameters of an ad experience that still provides the speed we’re striving for with AMP.

We hope the open nature of Accelerated Mobile Pages will protect the free flow of information by ensuring the mobile web works better and faster for everyone, everywhere.

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ADM Notes

ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Blog Post Featured

Created by Ralph Paglia Jan 16, 2009 at 10:24am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Profile Featured

Created by Ralph Paglia Jan 16, 2009 at 10:18am. Last updated by Ralph Paglia May 10, 2010.

Internet Sales Manager Resources and Blogroll

ADM Professional Community Blogroll:
1. Social Media Optimization 

3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

7. Toyota Community

8. Kia Community 

9. Toyota Social Media

10. Social Media Marketing 

11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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