Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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Automotive Marketing Professional Community Serves Car Dealers

Official ADM Hash Tag: #ADMPC

Benefits of ADM Professional Community Membership:

  • Access to exclusive content
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  • Download Files for Editing and use in your dealership
  • Comment on articles, videos, charts and forum posts
  • Start an ADM Group, control who becomes a member
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  • Networking with peers
  • Make requests to ADM Editors and Industry Thought Leaders
  • Personal Assistance from ADM Community Leaders

Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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AutoDigitalMarketing@Gmail.com

2701 N. Rainbow Blvd.
Unit 2202
Las Vegas, NV 89108
505-301-6369

Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Latest ADM Activity - Click "More" at bottom!

Chris Miller's blog post was featured

Recalls and the Connected Car: Is In-Vehicle Technology the Answer?

Today’s cars come with very sophisticated technology, including live navigation with traffic and obstacle reports, collision avoidance systems, cell phone integration and wireless connectivity. Automakers are now investigating how they can leverage this technology to communicate any vehicle issues to vehicle owners. The OnStar…See More
3 hours ago
Profile IconAlexia Henson and Tom Cannata were featured
3 hours ago
Profile IconBarbara J. Beauchamp, Munn Heritage, Haley Watley and 4 more joined Automotive Digital Marketing ProCom
3 hours ago
J. Prentice Parton and Ralph Paglia are now friends
6 hours ago

Influencer
Paul Potratz posted a blog post

Developing Content To Generate Sales

Make sure your site is accessible and resourceful to your clients.Many dealers aren’t taking advantage of using content as a way to generate sales. On this week’s episode of Hard Facts, Samantha is covering how you can start implementing action items that will not only increase the resourcefulness of your site but will increase your SEO as well.See More
6 hours ago

Influencer
sara callahan liked Tom Cannata's blog post The Long Arm of Loyalty
10 hours ago
miltonferrara posted a blog post

Grab Your car in the Most Handsome Manner

Do you want to buy a new car? Then there is no doubt that you need to make research before buy go for buying it. There are some steps of research. You will have to follow it and maintain it throughout the procedure. If you are trying to do online research then you will have to know the names of the websites from where you will get the authentic information. Once you come to know the names of these sites the work will know everything about the car that you want to buy.…See More
10 hours ago
Chris Miller posted a blog post

Recalls and the Connected Car: Is In-Vehicle Technology the Answer?

Today’s cars come with very sophisticated technology, including live navigation with traffic and obstacle reports, collision avoidance systems, cell phone integration and wireless connectivity. Automakers are now investigating how they can leverage this technology to communicate any vehicle issues to vehicle owners. The OnStar…See More
11 hours ago

Influencer
Joseph Little's blog post was featured

This Week in Social Media

News for the Week of 2.4 Snapchat Add Me URLsSnapchat recently rolled out Add Me URLs to make adding people even easier. Users are now able to copy their own unique URLs and instantly share them via apps like Twitter, as well as add them in places like…See More
16 hours ago

Influencer
Mike Gorun's blog post was featured

Know your Competition! What Independents Are Doing to Retain Customers

There is a constant stream of advice from industry experts concerning customer loyalty and retention. While most of the advice is on point, a large piece is typically missing in the bigger picture. In order to increase market share, businesses must be aware of what their competition is doing. Turning a blind eye to pricing and…See More
16 hours ago
Tom Cannata's blog post was featured

The Long Arm of Loyalty

In the decades I’ve been in the automotive industry, I’ve rarely seen a dealerships compete on anything other than price.  After all, it’s pretty easy to compare pricing, especially with the advent of the internet.  Today, more than ever, the consumer has the ability to shop faster, further and with all the tools that strip…See More
16 hours ago

Influencer
Eliana Raggio's 3 events were featured
16 hours ago

Influencer
Joseph Little posted a blog post

This Week in Social Media

News for the Week of 2.4 Snapchat Add Me URLsSnapchat recently rolled out Add Me URLs to make adding people even easier. Users are now able to copy their own unique URLs and instantly share them via apps like Twitter, as well as add them in places like…See More
yesterday

Influencer
Eliana Raggio posted events
yesterday

Influencer
Eliana Raggio updated an event
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FREE WEBINAR:: The 5 Super Powers of Persuasion at http://www.dealeron.com/webinar/the-5-super-powers-of-persuasion/

March 10, 2016 from 12pm to 1pm
In every dealership, it’s the BDC agents and salespeople who speak with more potential customers than anyone else and in today’s harsh economy, customers are typically demanding, constantly in a hurry and usually want information right now. Let’s face it… when you blow that call, they don’t call back and say, “You want to try again?” YOU DON’T GET A SECOND CHANCE TO MAKE A FIRST IMPRESSION!! For any salesperson, your phone skills can be the difference between making more money and, well…not. So…See More
yesterday

Influencer
Mike Gorun posted a blog post

Know your Competition! What Independents Are Doing to Retain Customers

There is a constant stream of advice from industry experts concerning customer loyalty and retention. While most of the advice is on point, a large piece is typically missing in the bigger picture. In order to increase market share, businesses must be aware of what their competition is doing. Turning a blind eye to pricing and…See More
yesterday
Tom Cannata posted a blog post

The Long Arm of Loyalty

In the decades I’ve been in the automotive industry, I’ve rarely seen a dealerships compete on anything other than price.  After all, it’s pretty easy to compare pricing, especially with the advent of the internet.  Today, more than ever, the consumer has the ability to shop faster, further and with all the tools that strip…See More
yesterday
Boris Maksumov and Hermanson are now friends
yesterday

Influencer
Ralph Paglia's 2 blog posts were featured
yesterday
william Atack posted blog posts
yesterday

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ADM Blog Posts

Recalls and the Connected Car: Is In-Vehicle Technology the Answer?

Posted by Chris Miller on February 5, 2016 at 4:58am 0 Comments

Today’s cars come with very sophisticated technology, including live navigation with traffic and obstacle reports, collision avoidance systems, cell phone integration and wireless connectivity. Automakers are now investigating how they can leverage this technology to communicate any vehicle issues to vehicle owners. The OnStar system already reports vehicle concerns. These are collected from the vehicle itself and relayed via e-mail to both the owner and the dealership. These reports serve as a warning device to vehicle owners that their vehicle needs attention. Typically, these notifications revolve around regular maintenance, triggered by odometer readings, tire inflation pressures and other common indicators. But what if these connected cars could actually serve as notification centers? Or, better yet,…

Continue

This Week in Social Media

Posted by Joseph Little on February 4, 2016 at 11:29am 0 Comments

News for the Week of 2.4 

Snapchat Add Me URLs

Snapchat recently rolled out Add Me URLs to make adding people even easier. Users are now able to copy their own unique URLs and instantly share them via apps like Twitter, as well as add them in places like signatures.  When the URL is tapped on a mobile device, a preview of the user’s Snapchat profile appears alongside an Add button. Previous feedback showed that following people via Snapchat could be challenging for less experienced users, but this latest update corrects that, making it easier to follow friends, acquaintances, and celebrities at the touch of a button. Dealerships, keep in mind the popularity of Snapchat as you work to build your social…

Continue

Know your Competition! What Independents Are Doing to Retain Customers

Posted by Mike Gorun on February 4, 2016 at 6:16am 0 Comments

There is a constant stream of advice from industry experts concerning customer loyalty and retention. While most of the advice is on point, a large piece is typically missing in the bigger picture. In order to increase market share, businesses must be aware of what their competition is doing. Turning a blind eye to pricing and marketing tactics of the dealership down the road can easily cost sales or service business. Savvy dealers check out what their competition is doing. But, these mystery shops or research data is usually limited to their franchised competitors, not independent repair facilities, which is a mistake.

 

A recent roundtable discussion published by…

Continue

The Long Arm of Loyalty

Posted by Tom Cannata on February 4, 2016 at 6:04am 0 Comments

In the decades I’ve been in the automotive industry, I’ve rarely seen a dealerships compete on anything other than price.  After all, it’s pretty easy to compare pricing, especially with the advent of the internet.  Today, more than ever, the consumer has the ability to shop faster, further and with all the tools that strip leverage away from the dealership.  Frankly, we’ve done this to ourselves and, at the same time, failed to address the other differentiators, namely the product.

 

Really?  The product?  Sure, we’re all pulling from the same OEM lineup, but dealerships are selling more than cars and trucks – we’re selling relationships.  And these relationships aren’t limited to “Year-End Clearances” or other seasonal promotions.  The relationships with customers extend beyond selling a…

Continue

Edmunds: January Auto Sales Hit Winter Skids, SAAR Tracking 17.5M

Posted by Ralph Paglia on January 28, 2016 at 12:00pm 0 Comments

Car shopping destination Edmunds.com today released its January 2016 new car sales forecast, which predicts that 1,143,839 new cars and trucks will be sold in the U.S. in January for an estimated Seasonally Adjusted Annual Rate (SAAR) of 17.5 million.

The projected sales would be a small decrease from January 2015, but would still deliver a healthy SAAR to kick off the new year.

Additional details are contained within the Edmunds.com press release shown further below.

If any ADM Professionals have questions about the forecast, or if you'd just like to have a…
Continue

Level the Playing Field

Posted by Joseph Little on February 1, 2016 at 2:00pm 1 Comment

Give Dealership Professionals the Tools They Need to Succeed

You’ve worked hard to ensure you have the best professionals in the business working at your dealership, so it makes sense that you’ll continue working hard to give them the edge they need when it comes to connecting with shoppers, creating relationships, and boosting sales.  But things move quickly in today’s marketplace, and tools are continuously being updated.  Consumers are in a rush to complete transactions, they show up at your dealership more informed than ever, and your professionals are under pressure to stay up-to-date and informed, as well as find new ways to engage and level with shoppers.

As we kick off this month, we’re focusing on ways you can help level the playing field for every professional at your dealership, and first and foremost, that…

Continue

Selling Your Car Online

Posted by Rahul Paul on January 3, 2016 at 2:00am 0 Comments

When looking at the options available to you when selling your car online, you want to make sure you know which one suits your needs better than others; therefore knowing how you can best go about the process may just save you a lot of time and worry.

Selling Your Car Online

Classified Marketplaces

With many websites offering their services in this respect, sellers are able to reach literally thousands of potential buyers once they register with a car classifieds web site – mostly for free. Most of these sites will also allow you to place a number of images of the car on their site. Ensure you supply the most up-to-date information regarding your vehicle when you register in order to best compete with sellers of similar vehicles. Since there are many sites to contact, look for one that assists you with issues such as price comparisons, that…

Continue

Cox Automotive Enters Dealer Finance and Insurance Departments

Posted by Ralph Paglia on February 2, 2016 at 3:30pm 0 Comments

COX AUTOMOTIVE Enters F&I Space by Investing in SILVERROCK HOLDINGS

Investment Expands Portfolio of Dealer Solutions to Drive More Efficient Transactions

 

GO Financial and NextGear Capital affiliated dealers will soon be able to offer warranty, insurance and theft recovery products to consumers as a result of Cox Automotive’s strategic investment in SilverRock Holdings, LLC. The company announced today its acquisition of a minority interest in SilverRock Holdings, majority owned by Ernest Garcia and Ray Fidel of DriveTime through their separate company, Oreno Holdings, LLC.  SilverRock Holdings provides F&I products such as Extended Vehicle Service Contracts, Global Positioning System (GPS) theft recovery products, Guaranteed Asset Protection products…

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ADM Notes

ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.

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Created by Ralph Paglia Jan 16, 2009 at 10:24am. Last updated by Ralph Paglia May 10, 2010.

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Created by Ralph Paglia Jan 16, 2009 at 10:18am. Last updated by Ralph Paglia May 10, 2010.

Internet Sales Manager Resources and Blogroll

ADM Professional Community Blogroll:
1. Social Media Optimization 

3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

7. Toyota Community

8. Kia Community 

9. Toyota Social Media

10. Social Media Marketing 

11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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