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Started by Garry House in Uncategorized or Does Not Fit Into Any Pre-Defined Category on Friday. 0 Replies 0 Likes
Started by James A. Ziegler in AUTO INDUSTRY NEWS - Discussions about Auto Industry, including dealerships, car companies and government, but not about suppliers (see cetegory). Last reply by James A. Ziegler on Thursday. 3 Replies 1 Like
Started by James A. Ziegler in AUTO INDUSTRY NEWS - Discussions about Auto Industry, including dealerships, car companies and government, but not about suppliers (see cetegory) on Thursday. 0 Replies 1 Like
Started by J.D. Rucker in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices. Last reply by Alexander Lau Jul 17. 7 Replies 3 Likes
Started by J.D. Rucker in DEALERSHIP TRAINING and CONSULTING SERVICES - In-Dealership Training, Web Learning Tools, Digital Marketing Consultants, BDC Installation Services, DVD Based Learning and Online Webinars. Last reply by Ralph Paglia Jun 30. 1 Reply 0 Likes
Started by Garry House in Uncategorized or Does Not Fit Into Any Pre-Defined Category Jun 23. 0 Replies 0 Likes
Started by Chip Dorman in Uncategorized or Does Not Fit Into Any Pre-Defined Category Jun 22. 0 Replies 0 Likes
Started by Garry House in Uncategorized or Does Not Fit Into Any Pre-Defined Category Jun 9. 0 Replies 0 Likes
The automotive internet world in the late '90s and early 2000s was still in its formative development and there was a feeling of discovery and creativity. We who worked as Internet Managers at that time often took initial pay cuts to do so and faced the uncertainty of a position that had an average span of three months... dealer expectations were often unrealistic and cynical about the internet. Yet we had a vision that this road led to the future and success.
It’s probably not a surprise to anyone to learn the way men and women use social media varies quite a bit. While men frequently turn to social media for business reasons, women often feel more comfortable revealing information about their personal lives online, leading to more expressive posts and interactions. For businesses and dealerships who reach these consumers, this means women are open to sharing their experiences and recommendations with their online social circles. According to brandwatch, 76% of women are online, which gives you a large audience when it comes to networking and getting your brand story shared.
Not only are men and women completely different creatures outside the social media world, they can also be generally broken into two…Continue
The fact is that I have always liked to be ahead of the curve and today’s customers are rewarding evolving dealerships that offer true Online Deal Creation with real perfect payment – where all that is left is the test drive. Don’t believe this can be done? Well, I am convinced that it can – and the results prove it. In fact, after 35 years, I have decided to leave the world of automotive retail to join my wife, Kim Orr, and her team, to build our automotive industry marketing/branding company, DealerSuccess, into a tech heavyweight. Kim and her team spent the last year launching CloudEngage, an…Continue
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In today’s fast-paced world, it’s hard for businesses to cut through the noise. Consumers are bombarded with advertising messages across all mediums from companies that claim they, or their product, is the best. Generally, these messages go in one ear and out the other.
So, how do you get the attention of today’s message-fatigued consumer?
It’s a well –known fact that people do business with people and companies they like. Think of all of the Disney fanatics, Starbucks loyalists and Nordstrom shoppers. They experienced a magic, or some sort of experience, that resonated with them. Who knows exactly how a customer becomes a brand advocate. The point is that they did. Every business wants customers raving about them to their friends, family, associates and others, through social…Continue
I review sites for customers and prospect every day. The number one thing that drives me crazy while doing that is annoying coupons and obnoxious chat windows but that’s not what this post is about. I just saw an opportunity to say it again. This post is about linking to social sites you don’t maintain.
I started to review this particular dealership’s site and was having a relatively good experience (once I made the chat window go away). They recently upgraded to a responsive design, added a “text sales” feature, and they even use actual pictures for their new cars instead of stock images. Nice! Then I see the social icons in their header. I belt it out again…NICE! They had links to Facebook, Twitter, Google+, and YouTube. I clicked them all. Here is what I found.…Continue
Jennifer Briggs is a self-described data freak. A certified business intelligence report designer, Briggs has used statistics to build the Internet presence of Feldman Automotive, an eight-store group in suburban Detroit.
Her goal is to create a mini version of AutoNation’s…Continue
One of the problems most individuals and businesses face with content production is the amount of time it takes to create great content. Whether you’re a nutritionist trying to build an incredible blog, or a car dealer that wants to improve your automotive SEO, content takes a lot of time and it can oftentimes feel like there’s never enough of it to do quality work.
In this post, I’ll provide step-by-step details on how you can stop feeling overwhelmed by and start creating better content in less time:
If there’s one thing that slows down content production, it’s on-the-fly research. You should be gathering resources and taking notes…Continue