Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

Professional Community

AutoDigitalMarketing@Gmail.com

2701 N. Rainbow Blvd.
Unit 2202
Las Vegas, NV 89108
505-301-6369

Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Learn More About Digital Marketing... Watch the Video Referenced Below!

Latest ADM Activity - Click "More" at bottom!

Jirakee jones posted a blog post

Making the Right Choices when Buying Custom Motorcycle Accessories

In the modern days, people are increasingly customizing their motorbikes for purposes of uniqueness. For that reason, most of these motorcycle owners are finding the latest custom motorcycle accessories and parts quite amazing and attractive. Other than giving one the much needed speed of delivery, the accessories also give a motorbike rider a unique driving experience.…See More
11 hours ago
Donald Heslop posted a blog post

If Your Not Building A List Your Not Building A Profitable Service Department

If you're a General Manger or a Service Department Manager the one thing you need to focus on is building your brand and building a list of past customers.Building a list of your past customers is the easy way to increase the numbers of "turns" in your service department. It only makes sense to service the car your dealership…See More
18 hours ago
Timothy Martell commented on J.D. Rucker's blog post Did Google Just Bump Mobile-Friendliness Up in its Ranking Algorithm?
"simple answer: yes"
20 hours ago
Timothy Martell is now friends with Grant Lockner and Brian Amberg
20 hours ago
Paul Potratz posted a blog post

Why Is This So Difficult?

Let's bring it back to the basics when there were no apps and all you had to rely on was an old fashioned pen and a piece of paper. On this week’s Think Tank Tuesday, I explain a way to stay more organized while decreasing the amount of fire drills throughout the day.See More
21 hours ago
CDK Global shared their blog post on Facebook
21 hours ago
CDK Global posted a blog post

The Latest Google Update Helps Car Dealers

by Colleen Harris, SEO SpecialistYes, we mean this latest change from Google is all goodness for your business listings.  Remember when you’d search for your dealership on Google, only to have old, outdated or even the wrong photos show up in the …See More
22 hours ago
Crystal Hartwell posted a blog post

CarStory Market Reports Selected for DealerInspire’s Award-Winning Dealer Website Platform

 DealerInspire’s network of dealers now have immediate access to CarStory’s unique reports, which are based on analysis of millions of used vehicle listings and millions of real-world, real-time searches by online shoppers. Austin, Texas – March 3, 2015 – CarStory, the industry’s largest provider of crowdsourced data and analytics on used vehicle pricing and preferences, today announced another partnership with a leading provider of dealership websites, DealerInspire. An advanced website…See More
22 hours ago
Cory Mosley posted videos
yesterday
Nanny Blair and Ralph Paglia are now friends
yesterday
Amy Farley and Mike Elliott are now friends
yesterday
Mark Konrad Eck commented on Ralph Paglia's video
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Facebook #AutoMarketing Interview with Ralph Paglia

"This is the best video I have seen about using Facebook!"
yesterday
Mark Konrad Eck liked Ralph Paglia's video
yesterday
Kevin B Leigh updated their profile
yesterday
Elmer Kruys liked Tyson Madliger's blog post A Vendor's Top Priority Should be Helping to Sell More Cars
yesterday
Donald Heslop posted a blog post

Are You Still Advertising In The Newspaper? Do This To Increase The Conversion Rate Of Your Ads...

As a new or used car dealership, you have to advertise in the newspaper. It's a part of your overall marketing mix and some people (as much as the Internet wants us not to believe) still read the newspaper and other printed media. How can a car dealership take advantage of that? Two words.......Mobile MarketingMobile marketing is…See More
yesterday
Brian Bennington commented on Big Tom LaPointe's video
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One dealer's journey to fully-managed live chat

""And now a word from our sponsor...."  Personally, I'm 100% in favor of ADM vendors using this format to tie their posts to an explanation of their services, but I think this video moves beyond that and any subtlety, right to a…"
yesterday
Mike Esposito posted a blog post

Auto/Mate to Host Spring User Summit for Auto Dealer Customers Near Boston, MA

Attendees who pre-register by Friday, March 6th will be entered to win one pair of Red Sox tickets!ALBANY, N.Y. – March 2nd, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) today announced it will be hosting a User Summit for its auto dealer customers on Friday, April 17th in Westborough, MA. The User Summit is an all-day event with breakout sessions featuring product experts who will introduce…See More
Monday
Lisandra Ramos posted a blog post

Top Ten Blogs and News for Auto Dealers: February 21 - 27

We meet again, Friday! It’s been a busy week, and you’re probably closing those end-of-the-month sales… but that’s no reason to fall behind on the latest happenings in the industry! As usual, we have the latest automotive news and blogs from around the web to share with you before the weekend kicks in.In this edition of the top 10, read all about upgrade envy in car-buying behavior, how to…See More
Monday
Black Book posted a blog post

From Snow To Sun And 73

Hello and welcome to this week’s Used Car Market Report. In addition to the normal auction attendance and data acquisition, a couple of the editors and I had the opportunity to get a hands on presentation to a couple of key refreshed vehicles this past week. There are some things about this week that stand out. One was when we left home on Tuesday morning there were big, beautiful snowflakes falling and…See More
Monday

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Have You Been Satisfied Lately?

Posted by Paul Potratz on February 27, 2015 at 1:07pm 0 Comments

What do your customers have to say about your service and collision centers? Let's find out and then capitalize on it. On this week's Hard Facts, Samantha explains how video can win you loyal customers.

Insight 15 in Orlando - Don't Miss This Event

Posted by Mark Dubis on February 27, 2015 at 8:00am 1 Comment

Over my years in this business I have come to know Mark Tewart, Sean Stapleton and Joe Webb as the true friends and professionals they are in representing and caring about the success of auto dealers

In my opinion, just listening and learning from them alone is worth the price of admission to the Insight 15 Customer Loyalty & Retention Event.  As someone who helped bring about dealer conferences and learning from the first two AAISP Dealer events in Nashville, it is clear that this Loyalty Event has fine tuned its focus to provide EXACTLY what auto retailers need today.

If you haven't registered yet, don't wait any longer go to http://insightcustomerloyalty.com/ and then be prepared to walk away from this event with actionable knowledge to better engage…

Continue

Risky Business: 3 Ways a Bad Outsourced Chat Team Can Hurt Your Sales

Posted by Lisandra Ramos on February 27, 2015 at 7:48am 0 Comments

We’ve said it before, and we’ll say it again: not all chat providers are the same. Vendor priorities vary, software technology can be user-friendly or not, not all providers hire chat teams within the US, and the quality of managed chat conversations are not equal.



In fact, a bad managed chat service can be detrimental to your business! If the representatives don’t have expert training, do not dominate the English language, and are not held responsible for the conversations they have on behalf of your dealership - it could cost you opportunities and your reputation could suffer.



Whether you already have a managed chat team, or are looking to implement one for the first time -- here are 3 red flags to…

Continue

What Your Customer Says About You IS More Important......

Posted by Donald Heslop on February 27, 2015 at 4:52am 0 Comments

In the world of business, it is very important if you know how to effectively use the right marketing technique. These days most of the businesses know the significance of using digital marketing or online marketing to promote products or services. This is because if you will have a good presence online, it can be an integral key for you to be noticed. If you are in an automotive business, reputation management is one of the best means on how you can succeed in marketing your business online.

The reputation of any business is very essential. This is important in a way that if your business does not have a good reputation then expect that your product will not sell in the market. In the automotive industry, reputation…

Continue

Jody DeVere 1 of 5 Influencers changing the auto industry today, says Automotive News

Posted by Jody DeVere on February 26, 2015 at 2:00pm 0 Comments

The age of social media is upon the auto industry. The eloquence of a beautiful picture or carefully chosen words when shared with a community can exert a powerful influence. Influencers are proliferating in the auto world, bringing change in myriad ways. Automotive News spoke with a handful of them to learn what they’re thinking and the stories they’re sharing with their fans.

“In 2012, women for the first time had more driver’s licenses than men in the U.S. More young women are getting degrees …"

Go here to read the full article.

The one-shot, one-size fits all approach in selling and marketing to women is not working. Come to …

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Scott Stratten Video Interview

Posted by Mark Dubis on February 26, 2015 at 8:00am 0 Comments

Scott Stratten, author of UnMarketing, UnSelling and other books. He shares some great insights that might be valuable to automotive digital marketers. Here is an interview from last fall's Content Marketing World event in Cleveland.   You can view his video here at Carfolks.net…


How Customer Training Leads To Retention

Posted by Richard Holland on February 26, 2015 at 5:30am 0 Comments

With almost everything consumers purchase, there’s an owner’s manual or set of instructions for them to use.  For decades, car manufacturers have included an owner’s manual with new vehicles. Sadly, it is no secret that this tidy three hundred-page booklet is one of the least read publications produced in mass quantity. 

 

Some car dealerships require that their sales people give each vehicle purchaser a thorough presentation of their vehicle at time of delivery.  This slower-paced and personalized walk-around is perhaps more common in days past, than in today’s busier climate. However, it acquaints the car buyer with their vehicle’s key features, inside their vehicle as well as critical components under the hood.  In short, it offers a much-abbreviated version of what is found in the owner’s…

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A Vendor's Top Priority Should be Helping to Sell More Cars

Posted by Tyson Madliger on February 25, 2015 at 5:30pm 1 Comment

"We can't sell the cars for you, but we can help get you more opportunities."

I've heard that line dozens of times from many different vendors. I've actually said it myself at times over the last two decades on the vendor side of the automotive industry. Today, I'm here to tell you that it's not true. We really can and should help you sell more cars, and not just in an indirect way.

 

No, I'm not suggesting that a vendor should be flying over to the dealership and taking ups on Saturdays, but here's the reality of modern automotive sales: the sales process starts before they ever hit your lot. The concept that everything leading up to them driving on the lot is "research" and that…

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Push to Walk Charity Poker Tournament at Route 23 Ford

Posted by Jonathan Morales on February 24, 2015 at 8:18am 0 Comments

6th Annual Texas Hold ‘em Tournament Night Hosted at Route 23 Ford in Butler, NJ!

Route 23 Ford will be hosting the 6th Annual Charity Poker Tournament (Texas Hold ‘em Tournament) to Benefit Push to Walk!

Doors Open: at 6:30pm

Tournament Starts: at 8:30pm

More Information: http://www.23ford.com/news/route-23-automall-charity-poker-tournament-push-to-walk…

Continue

Marketing Trends Illustrate the Importance of Video

Posted by Timmy D. James on February 24, 2015 at 5:00am 0 Comments

If you still aren’t sold on the importance of video marketing, it only takes a brief glimpse into recent news to illustrate just how important video is in marketing. There are many news stories relating to acquisitions, statistics and trends, which highlight the increasing importance – and value – that platforms of all kinds are placing on video content. The common thread that exists throughout all of these stories is companies recognize consumers have a strong desire to view video content and are positioning themselves to be able to serve that up.

 

Consider these recent stories:

 

  • Facebook videos are now receiving 3 BILLION views per day. Facebook is all about relevance. It wants to serve up content that its users want to see. A recent report by social media company,…
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ADM Professional Community Blogroll:
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3. Persuasive Concepts Social Marketing  

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5. Ford Community 

6. Chevy Community

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9. Toyota Social Media

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11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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