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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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Ralph Paglia
Editor-in-Chief

Arnold Tijerina
Editor, Content Marketing 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Tough Task for 'Back-to-Basics' Cadillac Boss (4/19/18)

Tough task for 'back-to-basics' Cadillac boss; Ally management shakeup; Infiniti China push, 'Avengers' ad; FCA profit-margin goal: Beat GM, Ford; Sales weaken in Europe.

Ford Claims MPG Leadership With Diesel F-150 (4/19/18)

Ford claims MPG crown with diesel F-150; McQueen's 'Bullitt' Mustang hits the Mall; Calif. agency probes Tesla workplace safety probe; CDK makes a buy; What driver data can buy.

De Nysschen Out at Cadillac; GM Canada Exec Takes Helm (4/18/18)

De Nysschen out at Cadillac, GM Canada exec takes helm; Senate votes to scrap CFPB guidance on auto loans; A premium debate: The 'new regular'; Buying Chevy's gas from in-dash.

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Auto Industry Marketing and Advertising News

Mazda Hot Lap Challenge will put simulator drivers in real Miatas

Filed under: ,,,,

Using a video game as a feeder racing series is nothing new. Sony and Nissan have run the GT Academy for years now, rewarding the best Gran Turismo players with the chance to drive a real car. It seems Mazda wants a piece of the action. This year, it will host an iRacing Hot Lap Challenge, giving the best players a trip to the 2019 Rolex 24 at Daytona. The two fastest drivers will race head-to-head, with the winner earning a test drive in a Mazda MX-5 Miata Cup car.

Continue reading Mazda Hot Lap Challenge will put simulator drivers in real Miatas

Mazda Hot Lap Challenge will put simulator drivers in real Miatas originally appeared on Autoblog on Mon, 16 Apr 2018 10:30:00 EDT. Please see our terms for use of feeds.

Permalink |  Email this |  Comments
 

Latest ADM Activity - Click "More" at bottom!

Ujj Nath's blog post was featured

Another Big Disruptor is Joining the Automotive World

As an industry, we’re witnessing the largest shift and money grab in history -- from the likes of Carvana, Blinker, and Fair, to the possible entrance of Amazon into car buying. And now, another huge retail company has decided to jump in… but in a way that dealers may be overlooking. Walmart recently launched a used-car buying service in…See More
3 hours ago
Timmy D. James's blog post was featured

Lehel Reeves Joins Flick Fusion as Director of Partnerships and Business Development

Urbandale, IA—April 16, 2018—Flick Fusion announced today that Lehel Reeves has joined the company as Director of Partnerships and Business Development. In his new position, Reeves will oversee the creation and management of synergistic partnerships that will raise awareness for Flick Fusion’s leading video marketing technology,…See More
3 hours ago
Ralph Paglia's blog post was featured

Instagram: Highest Ranking Quotes, Keywords and Hashtags

The Most Instagrammed Quotes And Popular HashtagsScroll through Instagram's epic landscapes, laughing babies, delicious food, and adorable animals for a few minutes and you'll eventually land on an inspirational quote post.In fact, the Instagram hashtag #quoteoftheday has over 12 million posts. And that's just one quote-related hashtag. When you add #quote, #quotes, and #quotestoliveby, that number swells.Reposted from article written by Daniel Wesley — Read more at…See More
3 hours ago
Profile IconAlexandre Socrate, Alexzander Staehling, aaush kumar and 8 more joined Automotive Digital Marketing
3 hours ago
Mike Esposito's blog post was featured

The Times Union Names Auto/Mate a Winner of the Albany 2018 Top Workplaces Award and Special Award for Managers

Albany, NY – April 16, 2018​ – Auto/Mate Dealership Systems announced today that it has been awarded a 2018 Top Workplaces honor by the Times Union. Auto/Mate ranked as a Top Workplace in the midsize category, and also took home a Special Award for…See More
3 hours ago
Dixie Somers posted a blog post

5 Auto Warranty and Insurance Tips

With new cars now costing an average of $25,499, it’s important for drivers to protect their investment with a warranty and insurance. But if you’re planning to a buy a car in the near future, you should follow some tips to save money on these protection services. Although warranties and insurance are usually…See More
10 hours ago
jon nigbor posted a blog post

4 Strategic Insights from the Evolution of Advertising

As technology evolves, so must our approach to advertising and marketing. To thrive in the face of competition, we must adapt or die. But what can we learn from our old ways?When we move from one medium to the next, we can find valuable lessons within the reasons we adopt a technology in the first place. Let’s take a look at how media has evolved over time and how you can use these insights to hone your marketing strategy.…See More
12 hours ago
Rahul Paul posted a blog post

Get best Car loan services at a low-interest rate

In these days, many people are faces the financial crises in their business. In this situation, they need the cash in an emergency to protect their condition. Then, they want to take a quick loan from the lenders and fulfill the financial crises. Most of the time, people take a loan for home, car, education loan and other personal purposes. In the market, there are different loan lenders that provide the loans to customers. The…See More
14 hours ago

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ADM Blog Posts

Another Big Disruptor is Joining the Automotive World

Posted by Ujj Nath on April 17, 2018 at 6:30am 0 Comments

As an industry, we’re witnessing the largest shift and money grab in history -- from the likes of Carvana, Blinker, and Fair, to the possible entrance of Amazon into car buying.

 

And now, another huge retail company has decided to jump in… but in a way that…

Continue

Lehel Reeves Joins Flick Fusion as Director of Partnerships and Business Development

Posted by Timmy D. James on April 16, 2018 at 8:30am 0 Comments

Urbandale, IA—April 16, 2018—Flick Fusion announced today that Lehel Reeves has joined the company as Director of Partnerships and Business Development. In his new position, Reeves will oversee the creation and management of synergistic partnerships that will raise awareness for Flick Fusion’s leading…

Continue

Instagram: Highest Ranking Quotes, Keywords and Hashtags

Posted by Ralph Paglia on April 14, 2018 at 10:00am 0 Comments

The Most Instagrammed Quotes And Popular Hashtags

header



Scroll through Instagram's epic landscapes, laughing babies, delicious food, and adorable animals for a few…

Continue

The Times Union Names Auto/Mate a Winner of the Albany 2018 Top Workplaces Award and Special Award for Managers

Posted by Mike Esposito on April 16, 2018 at 7:30am 0 Comments

Albany, NY – April 16, 2018​ – Auto/Mate Dealership Systems announced today that it has been awarded a 2018 Top Workplaces honor by the Times Union. Auto/Mate ranked as a Top Workplace in the midsize category,…

Continue

Yield Management: What We Can Learn From Airlines

Posted by Scot Eisenfelder on April 11, 2018 at 6:30am 0 Comments

If you have flown recently there are two inescapable and related facts: (1) nearly every seat is full and (2) nearly every seat is priced differently.

This is because airlines realize that planes taking off with empty seats represents lost revenue that will never come back.…

Continue

Truck Dudes: 5 Cool Toys Every Man Needs for His Truck

Posted by Lizzie Weakley on April 13, 2018 at 3:56pm 0 Comments

You may have a truck lover in your life or be one yourself. There are lots of cool toys that can be deemed essential for your truck. Some of more useful than others. Here are some things that every man needs for his truck.

 

All Season Floor Mats

Floor…

Continue

Ally Financial and Scott Painter's Fair Form Strategic Alliance

Posted by Ralph Paglia on April 11, 2018 at 1:30pm 0 Comments

Ally and Fair Announce Strategic Alliance

Detroit-based Ally Financial Inc. has announced a new agreement with Fair, the digital used-vehicle

retailer helmed by…
Continue

Sales Targets or Customer Satisfaction: What's More Important?

Posted by CPI Results on April 11, 2018 at 1:30am 0 Comments

Look around the Internet – Google, BING, and online forums – and you’ll find a similar question everywhere ...

“How much does an automotive salesperson earn per deal?” Answers vary from a set salary to $50 to $1,000 or more per deal.…

Continue

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Dealers Do Not Need To Buy All New Technology To Go High-Tech, Just Make a Few Tweaks!

Started by Ralph Paglia in DEALERSHIP MANAGEMENT, MONITORING and REPORTS - Achievements, Milestones, Sales Team and Organizational Leadership Topics, awards or achievements you and your team have earned Apr 4. 0 Replies

Vehicles have advanced by leaps and bounds. New vehicles have smartphone integration with Apple CarPlay and Android Auto, available Wi-Fi hotspots, and some of the most amazing and massive capacitive touchscreens in the dash. Despite in-vehicle tech advances, there’s an accepted theory that the automotive industry is…Continue

Tags: Just, Tweaks, Go High-Tech, Technology, Buy

"Ralph Recommends..." Newsletter Announcement

Started by Ralph Paglia in AUTO INDUSTRY NEWS - Discussions about Auto Industry, including dealerships, car companies and government, but not about suppliers (see cetegory). Last reply by Ralph Paglia Mar 31. 5 Replies

Having been the Editor-In-Chief and managed the ADM Professional Community for over ten years now, it seems that every technology development, software and application being sold to car dealers, along with various service provider programs and just about anything somebody conceives of that they would like to sell…Continue

Tags: Announcement, Newsletter, Ralph Recommends...

NADA Booth 3529C: MarketPrice+ From JD Power Enables More Used Car Profits

Started by Ralph Paglia in CONFERENCES, SEMINARS, EVENTS - Gatherings, Trade-Shows, Speakers, Offsite Training, etc. - Anything you go to outside the dealership to get information and contacts Mar 21. 0 Replies

NADA tidbit for attendees: The only formula you need to maximize your used vehicle profits... It may seem crazy to some, but JD Power thinks using actual retail sales performance from your market (MarketPrice+) helps car dealers make better decisions. Unlike other sources, MarketPrice+ gives you the ability to see what is profitable in your market, what turns…Continue

Tags: 3529C, JD Power, PowerDealer, Used Cars, Profits

How Do You Reach Your Targeted Audience on Facebook?

Started by Ralph Paglia in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC) Mar 12. 0 Replies

➡️ Reach the right audience on FacebookWritten by Ali Salman, Online marketing expert, consultant, speakerLookalike audiences allow you to build new…Continue

Tags: Facebook, Lookalike, on, audience, the

Richie Bello Specializes In Developing The Best Car Peeps

Started by Ralph Paglia in HELP WANTED - Human Resources, Job Postings, Career Management, Recruiting and Hiring, Positions Sought, Pay Plans, Anything Hiring or Career Related Mar 8. 0 Replies

Get Trained Sale Staff and Service Professionals NowCall RichieCall 212-381-6118 for free trialRichie Bello West provides training On-Demand for dealerships. Richie Bello West provides online Training System run by veterans. It offers Richie Bello’s most extensive sales training curriculum on the web today. With over 30…Continue

Tags: Best, Car, Peeps, The, Developing

Automotive Digest Calendar of Events for Q2, 2018

Started by Ralph Paglia in CONFERENCES, SEMINARS, EVENTS - Gatherings, Trade-Shows, Speakers, Offsite Training, etc. - Anything you go to outside the dealership to get information and contacts Mar 6. 0 Replies

Second Quarter of 2018 Calendar of Automotive Events from the Team at AutomotiveDigest.com and their calendar of events:Automotive Industry and Related Business Events, Conferences, and ActivitiesHere is one of the most complete listings of annual and special automotive, business, marketing, Internet, Technology, and related industry events, conferences, shows, expos, seminars, webinars, and company activities.AIN Media seeks to find, position, and post every possible event that may impact,…Continue

Tags: for, Q2, 2018, Events, of

Automotive Digest Calendar of Events for Q1, 2018

Started by Ralph Paglia in CONFERENCES, SEMINARS, EVENTS - Gatherings, Trade-Shows, Speakers, Offsite Training, etc. - Anything you go to outside the dealership to get information and contacts Mar 6. 0 Replies

First Quarter of 2018 Calendar of Automotive Events from the Team at AutomotiveDigest.com and their calendar of events:Automotive Industry and Related Business Events, Conferences, and ActivitiesHere is one of the most complete listings of annual and special automotive, business, marketing, Internet, Technology, and related industry events, conferences, shows, expos, seminars, webinars, and company activities.AIN Media seeks to find, position, and post every possible event that may impact,…Continue

Tags: for, Q1, 2018, Events, of

Unique Digital/SEO Marketing Solutions?

Started by Jacob Griffin in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC). Last reply by Colin Forrest Mar 4. 5 Replies

Does anyone have any standout Digital/SEO Marketing Solutions that have worked well and have stood out amongst their competition? Continue

Tags: Cadillac, Luxury, Dealer, Optimization, SEO

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Automotive Marketing and Car Dealer News from AutoBlog

Mazda Hot Lap Challenge will put simulator drivers in real Miatas

Filed under: ,,,,

Using a video game as a feeder racing series is nothing new. Sony and Nissan have run the GT Academy for years now, rewarding the best Gran Turismo players with the chance to drive a real car. It seems Mazda wants a piece of the action. This year, it will host an iRacing Hot Lap Challenge, giving the best players a trip to the 2019 Rolex 24 at Daytona. The two fastest drivers will race head-to-head, with the winner earning a test drive in a Mazda MX-5 Miata Cup car.

Continue reading Mazda Hot Lap Challenge will put simulator drivers in real Miatas

Mazda Hot Lap Challenge will put simulator drivers in real Miatas originally appeared on Autoblog on Mon, 16 Apr 2018 10:30:00 EDT. Please see our terms for use of feeds.

Permalink |  Email this |  Comments

ADM Events Posted for Automotive Professionals

FREE WEBINAR: The Audience-First Marketing Strategy you SHOULD be using!

“Audience-first” isn’t just a buzzword. In today’s competitive online market, it’s a necessity!

ARE YOU USING AN AUDIENCE-FIRST MARKETING STRATEGY?

Most dealerships aren’t….and it is costing time, energy and money that are much better invested in targeting your audience with a specific marketing strategy.

We’re bringing in DealerOn’s very own Aurko Chatterjee to discuss The Audience-First Marketing Strategy you…



Time:April 26, 2018 from 12pm to 1pm
Location:https://www.dealeron.com/webinar/audience-first-marketing-strategy
Website or Map:https://www.dealeron.com/webi…
Export to Outlook or iCal (.ics)

 
 
 

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ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Blog Post Featured

Created by Ralph Paglia Jan 16, 2009 at 10:24am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Profile Featured

Created by Ralph Paglia Jan 16, 2009 at 10:18am. Last updated by Ralph Paglia May 10, 2010.

Automotive Marketing News

CDK Global buys Progressus Media

CDK Global has acquired Progressus Media, provider of mobile advertising services for dealerships and automotive marketing companies, for an undisclosed amount -- a move that bolsters the software giant's advertising business.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

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