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Added by Brian Chee on February 1, 2017
Posted by Kim Essenmacher on February 5, 2013
Posted by J.D. Rucker on February 3, 2013
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Added by Brian Chee on January 25, 2017
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March 8, 2017 all day at Spokane Valley (WA) Event Center
Organized By: Steve Stauning
Added by Sandeep on February 8, 2017
Added by Steve Stauning on January 26, 2017
Of the 2.5 million traffic accidents each year, it is estimated that 1.6 million of these have a cell phone involved. Despite this shocking fact, people continue to use cell phones - whether to talk or to text - while driving. Throughout the years, a variety of issues caused distracted driving - the act of taking eyes off the road or hands off the wheel or losing focus. Read on to learn more about the various distractions and the safety innovations that are leading to improvements on the road.
• Having a pet (not in a carrier) as a passenger
• Adjusting controls such as temperature or audio
• Eating or drinking
• Losing focus on the road due to diverting attention to an accident, a traffic stop, or…
Technology has drastically changed the way businesses and auto dealers operate. Hey, think about it. It was not too far in the distant past that we did just about everything via fax machine. Leads came in, financing was secured and, well, just about everything was via fax.
Consider this… there was once a time when radio and newspaper were the dominant media for disseminating messages to consumers. Potential customers read the newspaper every day and listened to the radio as a primary form of entertainment.
Then along came this revolutionary device known as television. At first, it was expensive and limited to the more affluent classes. However, it very quickly grew into almost 100% of households. Then along came TV commercials. Many car dealers asked themselves, “Why do we need…Continue
Over the last several months, it’s been refreshing to see more and more automotive leaders shifting their focus from quantity to quality when it comes to their website traffic and overall marketing. Rather than holding value in the number of site visits, the value has shifted to the percent of visitors that either complete a lead form or show up at a dealership. In other words, traffic that is capable of converting into sales or service revenue is the most valuable, and it’s the only type dealers should be paying for. There is an undeniable growing need for technology that flags sources that drive bad traffic so that those sources can be eliminated.
When I say bad…Continue
While dealers spend a lot of money on marketing, often, most of that spend is directed at the sales department. But what about service? The largest revenue source for the dealership should certainly be worthy of a decent percentage of that budget. However, sadly that’s not usually what happens.
How can service directors consistently get their message out to new customers while also staying top of mind with existing customers?
The answer for many service departments has been to include service specials as part of regular sales advertising, on their websites or, at times, through mailers. These offers are often loss leaders, designed to get a customer into the dealership for a chance to upsell them.
When that customer does come in on that $19.99 oil change…Continue
This week on Think Tank Tuesday, Paul goes through some of the titles of sales events that we’ve all heard of…but may not really understand.
We’d love to hear what you have to say. Comment below and follow us on Facebook.
A PC is arguably the most important tool you use on a daily basis. It's used to communicate with customers and your colleagues. It's used to store documents and other important files. It's used to run business applications and to access the outside world via the Internet, as well as cloud-based applications.
Yet this ubiquitous workhorse is often taken for granted. We just assume it will always work the way it's supposed to, and when it doesn't? Chaos ensues!
At Helion, we handle hundreds of Help Desk calls from dealership employees every day. Many are PC related. We've noticed that a lot of people make the…Continue
Every year at NADA I am amazed at the number of new and exciting technologies being introduced. Some are completely new, like virtual reality showrooms; others are upgrades to existing applications that dealers use on a daily basis, such as a CRM or DMS.
It's easy to get excited about a technology that promises to increase revenue, streamline processes or improve the customer experience. But before signing on the dotted line, dealers know they've got to get buy in from the managers and employees who will be using the technology.
As any dealer knows, this can be a problem.…Continue
In the automotive industry, as in all others, no matter whether you’re in a dealership or work as a vendor, you’re most likely part of a team.
Sometimes the people on your team (or perhaps, even you) neglect an important detail or fail at something important. When this happens, it can cultivate emotions such as mistrust and anger. That lost commission, upset customer, or incorrectly placed blame, can transform attitudes towards your team – or their attitudes towards you – into something toxic that threatens to endanger the bond that should exist for a team to succeed. But you shouldn’t let it.
One day in 1987, Maica Folch, a famous trapeze artist,…Continue
But in your customer’s mind, was the long process worth it?
It’s a New World Out There
The car-buying process has been turned upside down by the advent of online car buying. Customers no longer have to sit in the dealership for hours using their best negotiating skills -- they can bypass that entire process.
The statistics are there. Sixty-two percent of consumers initiate the car buying process online and seventy-five percent said they would consider making their entire car-buying process online, including financing.
Sometimes, the toughest part of the process is…Continue
One day, while bringing my vehicle into a large, very well-known dealership for service, a rather comical scene played out before my eyes. While the shuttle driver was leaving the dealership, his mini-van full with customers, all of a sudden a strong gust of wind came through. The shuttle van’s windows were open at the time and papers started flying out of the vehicle. He stopped the vehicle and desperately gave chase to the papers that were flying around. Ironically, these were his printed directions for each passenger. He eventually gave up and went back to the dealership to re-print the directions.
While entertaining, it made me consider the consequences that just one gust of wind had on this dealership’s service department:
1. The driver now had to go back to the dealership…
Started by J.D. Rucker in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC). Last reply by Harsha Annadurai Feb 13. 1 Reply 0 Likes
Started by Kim Essenmacher in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC). Last reply by Harsha Annadurai Feb 13. 1 Reply 0 Likes
Started by Big Tom LaPointe in Uncategorized or Does Not Fit Into Any Pre-Defined Category Jan 9. 0 Replies 0 Likes
Started by Ian Wittig in Uncategorized or Does Not Fit Into Any Pre-Defined Category. Last reply by Ian Wittig Dec 21, 2016. 3 Replies 0 Likes
Started by Amanda Thurman in LEADS - Third Party Lead Providers, Dealer Generated Leads, OEM Leads, Lead Scoring, Bidding, Smart Routing, etc. Dec 7, 2016. 0 Replies 2 Likes
Started by Danny Donchev in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC). Last reply by Danny Donchev Dec 5, 2016. 1 Reply 1 Like