Professional Community for Car Dealers, Automotive Marketers and Sales Managers
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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC
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Editor, Social Media
Editor, Reputation Management
Editor, From The Trenches
Editor, GM's Perspective
Editor, Vehicle Presentation Videos
Editor, Video SEO
Editor, Content Marketing
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Started by Kim Essenmacher in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices. Last reply by samauden yesterday. 7 Replies 0 Likes
Started by Mike Elliott in Uncategorized or Does Not Fit Into Any Pre-Defined Category. Last reply by samauden Dec 16. 1 Reply 0 Likes
Started by Mike Elliott in Uncategorized or Does Not Fit Into Any Pre-Defined Category Dec 15. 0 Replies 0 Likes
Started by Helen Smith in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic. Last reply by Ron Carson Dec 15. 22 Replies 0 Likes
Started by Mike Elliott in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC). Last reply by Markelle Harden Nov 29. 5 Replies 1 Like
Started by Jeff Larsen in TOOLS, FILES and TEMPLATE RESOURCES - Share Your Files, Apps, Spreadsheets, Email Templates, Phone Scripts, Letters, Tracking Tools, Links, etc.. Last reply by Markelle Harden Nov 24. 1 Reply 0 Likes
Have you ever received an email from a company, liked what that email had to say, clicked a link to a website for more information, only to be sent to a website with absolutely no relevance to what you were interested in from the email?
I know I have. After clicking around for a while, hoping to find what you’re looking for, you’ll typically give up and move on to more important things. From a marketing perspective, this is no good.
We’re always trying to reduce the amount of time and effort required for customers to respond to the marketing campaigns we send. One of our main focuses is on reducing the number of clicks, the number of keyboard keystrokes and the number of digits to press into a phone needed to generate a customer response.
Dedicated landing pages and clean customized forms accomplish all…Continue
Just like in the blockbuster series “The Lord of the Rings”, the Eye of Mordor is always open. Until now, its focus has been on larger battles and more interesting things. Then a Hobbit found a golden ring and slipped it on his finger. And the Eye started paying attention to this little being that had avoided the Eye’s gaze… until now.
The intersection of advertising, marketing, and compliance is not easy to navigate. It seems as if each week, rulings are being rendered from one of the myriad of regulatory bodies making it more difficult for dealers to know what they should – and should not – be doing in regards to social media in order to stay compliant. In an effort to bring clarity to an increasingly confusing and misunderstood topic, I sat down with Jim…
AutoTrader will begin integrating consumer-generated ratings and reviews from DealerRater into its dealer profile pages starting this month. AutoTrader.com will also introduce a “Rate & Review This Dealer” button which will take consumers to the DealerRater page for that store.
We say: This shift will add to visibility for dealerships’ DealerRater reviews, but a balanced review distribution on leading sites is still key to successful online reputation. 3 Birds Loyalty & Engagement solutions can help ensure an evenly…Continue
It is said that people buy with their emotions. However, what really happens is a mix between influential information and emotional cues.
MarketingProfs provides some great insight about the different degrees of emotion and logic in the buying process. In this article, they discuss how the beginning and aftermarket stages of the buying cycle are the highest in emotion, and once a shopper gets closer to the sale, they start to become more logical and evaluate the information they have received.…Continue
Whether it’s because of the volume of customers that need handling; lack of time; or worry about taking a technician or salesperson out of commission – even for a short period of time – training presents many challenges to dealership management.
A recent article in Automotive News reported that Chrysler thinks they have found a potential solution – video games.
According to the article, Chrysler has developed “four video games to…Continue
A little over a month ago, a couple of employees at a car dealership in Illinois published a music video on YouTube titled “Keys In A Box,” which parodied a sketch from Saturday Night Live.
These two individuals proceeded to have a great time and showcased their dealership in a creative and fun way. Their reward? Over 67,000 views in just one month, as well as compliments from Jalopnik, Edmunds and AdWeek. I wouldn’t be surprised if this helps place the dealership top-of-mind when a local customer is ready to buy their next vehicle.
Having fun with your branding and being creative with any videos can help you stay top-of-mind with your customer base. Think of the Volkswagen commercial that debuted a few Super Bowls ago – the one…Continue
Market To A Lifestyle
Each person leads a different lifestyle than the next so stop with the general ads and start getting more specific!
Make your audience feel like you're speaking directly to them. Talk about the tough trucks on your lot and target it to construction workers, people with boats, or even those interested in country music.
On this episode of Think Tank Tuesday, learn how to give your ads a more personal feel that users can connect with.
Reputation management has been around for longer than the internet. It's not new. In the past, it's been considered public relations, branding, customer service, word of mouth; the list of different components associated with old school reputation management is huge.
In the automotive industry, it's become a buzzword that encompasses all of these things to some extent. It has been more easily quantified in the form of online reviews on sites like Yelp, Google+, and DealerRater, but it's still pretty much the same thing that it's always been. Treat customers right, fulfill their needs, address their concerns, and ask them to tell others about their experience. That's how reputation management has always been and that really hasn't changed.
What has changed is the way…Continue
Last year, WestJet pulled off an elaborate scheme whereby flight passengers met with a virtual Santa at the gate to share any Christmas wishes. Upon arrival, these passengers were beyond delighted to discover the very gifts they had just wished for circling the baggage carousel. The whole caper was filmed and edited into a story that has been viewed by over 37 million people to date.
Just last week, WestJet pulled it off again. This time, however, they chose to take their holiday plans to a small, poverty-stricken village in the Dominican Republic. Santa’s sleigh was staged in the middle of the village, where both children and adults could relay their Holiday needs and wishes to Santa via video. Not long afterwards, a huge party was held to…Continue