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Automotive Digital Marketing Professional Community
ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
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Automotive Marketing Professional Community Serves Car Dealers
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AutoDigitalMarketing@Gmail.com
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Ralph Paglia
Editor-in-Chief
David Johnson
Editor, Social Media
Dan Weik
Editor, Reputation Management
Dr. Elizabeth Archuleta
Voice of the Female Car Buyer
Tom Gorham
Editor, From The Trenches
Richard Bustillo
Editor, General Manager's Perspective
Ken Beam
Editor, Vehicle Presentation Videos
J.D. Rucker
Editor, Social Media SEO
Automotive Social Media Marketing Links and Connections
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Erin Ryan posted a blog postYour Social Media Value Depends on Creativity to Increase ROI
As a business you need to add social media value with every social network you choose for your brand. When choosing a social network you should first think about what it could provide for you from a social viewpoint and an SEO aspect. Never just join a social network without thinking about what kind of value it…See More
Erin Ryan liked Amanda Ryan's blog post Five Things You Didn’t Know You Could Do With Your Facebook Page
Ron Harris commented on Tom LaPointe / CarChat24's blog post Live Chat vs. Contact Form: is there really a difference?"'Good' live chat should be a no-brainer value if supported by the ROI. Is there any third party data regarding conversion rates, appointments kept, close rates, % of visitors that use live chat, etc. for dealer sites using live chat vs…"
Manny Luna posted a status"Great News: 12/06/2013 My Son Frank Luna was promoted to GSM of the #1 Hyundai dealer in Houston! Great Job Son!"
Amanda Ryan liked Amanda Ryan's blog post Five Things You Didn’t Know You Could Do With Your Facebook Page
Alexander Lau replied to Tom Vann's discussion The BEST Dealership Web Sites? How do you know which ideas are BEST?"This Headline Tweak Boosted Response By 307%
http://blog.leadpages.net/slight-headline-tweak-boosted-response-307-percent
test, test, test, test, test, test, test, test, test, test, test, test, test, test, test, test, test, test,…"
Lisa Salabritas posted an event
Webinar: Reputation Marketing: Don’t Let a Good Review Go to Waste at https://www4.gotomeeting.com/register/876973887
December 12, 2013 from 1pm to 2:30pm
You’ve heard of Internet Reputation Management. Move over, it’s time to talk about Reputation Marketing. Sure, you have customer reviews. But what are you doing them? Join Glenn Pasch’s webinar, Reputation Marketing: Don’t Let a Good Review Go to Waste on Thursday December 12 at 1 p.m. to learn how to leverage your customer reviews to amplify your brand with reputation marketing and increase your bottom line.Register now: …See More
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Get the Full Story for Your Dealership
ADM Forum
The BEST Dealership Web Sites? How do you know which ideas are BEST?
Started by Tom Vann in WEBSITE CONTENT - How to Get Visitors to Interact, Engaging Content, Driving Increased Website Visitor-to-Dealer Contact Conversion Rates. Last reply by Alexander Lau 11 hours ago. 49 Replies 4 Likes
Can someone explain to me the rationale behind the several websites offered by TK Carsites?
Started by Kilane Horn in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices. Last reply by Timothy Martell yesterday. 8 Replies 0 Likes
2015 Ford Mustang Reveal, Questions, Expectations, Pictures and More!
Started by Jonathan Morales in AUTO INDUSTRY NEWS - Discussions about Auto Industry, including dealerships, car companies and government, but not about suppliers (see cetegory). Last reply by Jonathan Morales yesterday. 4 Replies 0 Likes
Best idea ever?
Started by Micah Birkholz in RANTS, RAVES, OPINIONS and HUMOR; For the Uncensored Voice of Car Guys and Gals - What's Bugging you?!?! Got something funny or ironic? Need to Vent? on Wednesday. 0 Replies 1 Like
Craigslist to start charging $5.00 per listing...
Started by Ed Brooks in INVENTORY MERCHANDISING - Vehicle Listing Sites, Inventory Management, Data Services and Related Topics about optimizing results from vehicle inventory marketing partners. Last reply by Richard Roy on Wednesday. 7 Replies 0 Likes
Should Salespeople Ask for Reviews at the Store?
Started by J.D. Rucker in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC). Last reply by Micah Birkholz on Monday. 3 Replies 1 Like
Craigslist Now Charging $5. How will this affects you?
Started by Michael Badders in INVENTORY MERCHANDISING - Vehicle Listing Sites, Inventory Management, Data Services and Related Topics about optimizing results from vehicle inventory marketing partners. Last reply by Michael Badders Nov 26. 3 Replies 0 Likes
Craigslist webinar Q&A. What the changes mean to your dealership marketing.
Started by Michael Badders in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic. Last reply by Michael Badders Nov 26. 1 Reply 0 Likes
I NEED A GOOD MITSUBISHI LEAD PROVIDER
Started by John Iorio in Uncategorized or Does Not Fit Into Any Pre-Defined Category. Last reply by Manny Luna Nov 25. 1 Reply 1 Like
AutoMax Recruiter/ Trainers Needed Now
Started by Craig Lockerd in HELP WANTED - Human Resources, Job Postings, Career Management, Recruiting and Hiring, Positions Sought, Pay Plans, Anything Hiring or Career Related. Last reply by Craig Lockerd Nov 21. 1 Reply 1 Like
Capturing customers on video
Started by Nate Wiener in VIDEO - Multimedia and Video Marketing Related Discussions, including Video SEO, YouTube, Video Email, etc.. Last reply by Manny Luna Nov 19. 2 Replies 0 Likes
My Dealership took over Google with YouTube!
Started by Brian Mello in VIDEO - Multimedia and Video Marketing Related Discussions, including Video SEO, YouTube, Video Email, etc.. Last reply by Brian Mello Nov 19. 7 Replies 1 Like
Automotive Advertising Explained by Borrell Associates - Endorsed by the ADM Professional Community for Research Excellence - No Fees Have Been Paid
ADM Blog Posts
Automotive Phone Training – Traditional vs. Progressive
Posted by Stan Sher on December 2, 2013 at 8:19pm 6 Comments 0 Likes
When is the last time your dealership had a progressive training solution?
Is your dealership handling phone calls just like the “guy” down the street?
For generations automotive professionals have been provided automotive phone training…
Continue
Top 4 Classic SEO Mistakes
Posted by Timothy Martell on December 2, 2013 at 5:30pm 1 Comment 0 Likes
Today I want to share with you another list from the SEO GOAT, Matt Cutts. In a classic webmaster help video on Google's channel, he tackles a very interesting question: "what are the top 4 mistakes that SEOs make?" If you read this blog every day, chances are you aren't making these mistakes, but if you're new to…
Continue Salerno Duane Commercial Truck Video - Why Buy From Us?
Posted by Jonathan Morales on December 2, 2013 at 3:57pm 0 Comments 0 Likes
The team at Salerno Duane Commercial Truck Center have a large inventory of Ford & Ram commercial trucks for sale in New Jersey. For over 30 years, Craig has been selling commercial trucks throughout the tri-state. He'll even give you his personal email or phone to reach him 24/7.
Learn more here: …
Continue
NJ VW Service with a Smile & NO Appt. necessary! Union Co. NJ`s VW Service Xpress Center is all about your convenience!
Posted by Ken Beam on December 2, 2013 at 3:22pm 0 Comments 0 Likes
. Treat Search, Social, and Content Marketing Strategy as a Living Organism
Posted by J.D. Rucker on December 2, 2013 at 1:59pm 1 Comment 1 Like
The merging of search, social, and content marketing into a single digital marketing strategy has been happening for years. Intuitively, many of us have been guided by this fact to create the type of strategies that bring the disciplines together appropriately. As the evolution of the three reach a tipping…
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4 Recent Social Media PR Disasters and What We Can Learn From Them
Posted by Richard Valenta on December 2, 2013 at 8:30am 0 Comments 0 Likes
Social media can be a powerful tool for connecting with a broad audience, however all that power shouldn't be taken for granted. As these recent public relations disasters show, safeguards must be put into place and precautions need to be taken to ensure your company's social media presence doesn’t backfire…
Standing Out From The Crowd
Posted by Al Mosher on December 2, 2013 at 8:17am 0 Comments 0 Likes
In his book Customer Satisfaction is Worthless, Customer Loyalty is Priceless, Jeffrey Gitomer poses the question, “If customer satisfaction is at an all-time high, why is customer loyalty at an all-time low?” In the car business we see that play out every day. CSI scores…
Dealers Advertising on Craigslist to Clean Up Their Act
Posted by Brian Miller on December 2, 2013 at 7:00am 1 Comment 1 Like
The biggest selling point of advertising on Craigslist in the past was also it’s biggest drawback: it was free.
Craigslist’s Cars+Trucks has been littered with ads that, frankly, have little to do with selling a specific vehicle.
Some of the biggest offenders are…
OfferLogix and TradeMotion Certified by Dealer.com
Posted by Ralph Paglia on December 2, 2013 at 12:36am 0 Comments 1 Like
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Where Dealership Culture Meets the Bottom Line
Posted by Danny Benites on December 1, 2013 at 6:16pm 0 Comments 0 Likes
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Automotive Digital Marketing Professional Community
Please use the "Sign Up" link above to complete your registration form and become a member of the industry's leading Automotive Marketing and Internet Sales Professional Community. ADM members have access to resources, connections and private events that provide them with a competitive advantage.
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Finding $500,000 of Additional Gross Profit in Your Used Car Department
December 12, 2013 from 8am to 5pm – Indianapolis, IN
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FREE WEBINAR: How to Become a ROCKSTAR Salesperson
December 12, 2013 from 12pm to 1pm – http://www.dealeron.com/webinar/events/how-to-become-a-rockstar-salesperson/
0 Comments 1 Like -
Free Webinar: Reputation Marketing: Don’t Let a Good Review Go to Waste
December 12, 2013 from 1pm to 2:30pm – https://www4.gotomeeting.com/register/8769
0 Comments 0 Likes -
FREE WEBINAR: Killer SEO Strategies for 2014 - How to WIN on Google
December 19, 2013 from 12pm to 1pm – http://www.dealeron.com/webinar/events/killer-seo-strategies-for-2014/
0 Comments 1 Like -
FREE Webinar: Unleashing the Power of YouTube and Video to Sell More Cars
January 16, 2014 from 12pm to 1pm – http://www.dealeron.com/webinar/events/unleashing-the-power-of-youtube-and-video-to-sell-more-cars/
0 Comments 1 Like
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Even used-vehicle buyers are going online
This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009. The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work. One is the poor […]Automotive iPad apps
This week I decided to check out automotive iPad apps. These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots. They’re quick, which is probably why three OEM iPad apps incorporate them. They’re also dirty – pretty […]Some reliability perceptions are changing (and that’s not a good thing for Toyota)
It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable. Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability. As illustrated below, these […]The Future of Satellite Radio
As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]Bringing in younger buyers
The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment. This shift has impacted almost every automotive brand, including […]Music
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