Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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Automotive Marketing Professional Community Serves Car Dealers

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

Professional Community

AutoDigitalMarketing@Gmail.com

2701 N. Rainbow Blvd.
Unit 2202
Las Vegas, NV 89108
505-301-6369

Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Learn More About Digital Marketing... Watch the Video Referenced Below!

Latest ADM Activity - Click "More" at bottom!

Jasen Rice commented on Jasen Rice's video
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Quicktip #2 - Misperception About Miles

"Thanks Ralph, yeah I had to dig into this because every used car manager I talked to over the last 10 years would always hold out too long on a low mileage car and I would try to push them to get more aggressive with pricing. They would tell me how…"
4 hours ago
Ralph Paglia commented on Jasen Rice's video
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Quicktip #2 - Misperception About Miles

"Thank you Jasen! This is something I started noticing a few years ago... Every dealer I worked with, from California to New York seemed to have an aversion to high mileage used cars, yet whether at wholesale or retail they always seemed to sell…"
4 hours ago
Jasen Rice's video was featured

Quicktip #2 - Misperception About Miles

This video talks about the misconception of why low-mileage cars tend to age more often than high-mileage cars. Lotpop will provide the people and processes ...
5 hours ago
Profile IconGene Kelly, Robert Sherwood, Torrie Grelle and 2 more joined Automotive Digital Marketing ProCom
22 hours ago
Ralph Paglia posted a blog post

How To Make Better Use Of Visuals In Your Content Marketing

26 Ways to Use Visuals in Your Social Media Marketing Have you noticed more photos on social networks?Do you have a visual component as part of your social media marketing strategy?Do you need some help in getting started or maintaining momentum in sharing more visual content and in creating a visual conversation with your audience?Repost of article…See More
5 hours ago
Leona Zoey posted a blog post

Why Buying Social Media Followers is a Bad Idea

Reaching out to our potential customers today is not as simple as handing out flyers or placing ads in the printed media. With the emergence of the internet, social networks have become a unique and efficient way to keep in touch with our audience - and most importantly receive valuable feedback from them. There are several ways people consume social content, but probably the most widespread is through mobile devices.People use their smartphones to pay, to shop, to keep in touch with their…See More
20 hours ago
Bill Cosgrove liked Ralph Paglia's blog post Time For Car Dealers To Reconsider Landing Page Microsites
yesterday
Bradley Paschal posted a blog post

Street Volkswagen of Amarillo Holds Grand Opening and Annual Car Show

Street Volkswagen of Amarillo will be joined by the Amarillo Chamber of Commerce and Amarillo Hispanic Chamber of Commerce to celebrate their move to Soncy Road.Photo - http://photos.prnewswire.com/prnh/20150728/247695The three day event will begin on Thursday, August 6, 2015 at 11 a.m. with a special ribbon cutting ceremony. Jay Ricci will honor the event as Master of Ceremonies. Other VIPs in the…See More
yesterday
James A. Ziegler commented on James A. Ziegler's blog post Jim Ziegler Helping Edmunds Get Their Message Out There
"EDMUNDS.COM IS INNOCENT THIS TIME Investigators released a full report today Clearing the Executives atEdmunds.com of any guilt or suspicion in the killing of Cecil the Lion. According to Atlanta, Geogia -Based Automotive Consultant,…"
Friday
Paul Potratz posted a blog post

Take These Steps to Guarantee You're All on the Same Page

You spend a lot of time in meetings and discussing your strategies. On this week's Hard Facts, Samantha teaches you how to make sure everyone works together to reach your goals and ensure everyone is accountable.See More
Friday
Tom Gorham liked Jeff Glackin's blog post I’m not Anti-Social… but in this case I am.
Friday
Garry House posted a discussion

Clearly Define Your Performance Expectations!

Right at the beginning of one of my consulting engagements in Dealership Compensation Planning and Implementation, I usually ask the client, “What are your expectations for this person (or position)?” And rarely is the client’s answer the one I’m seeking.So what do I wish that my client would answer? If the person (or position) in question is classified as non-management, I hope the client will respond with, “I expect this person to habitually perform and flawlessly execute those activities…See More
Friday
Paul Moran posted a blog post

Leverage Your Biggest Brand Advocates to Increase Sales

In today’s fast-paced world, it’s hard for businesses to cut through the noise. Consumers are bombarded with advertising messages across all mediums from companies that claim they, or their product, is the best. Generally, these messages go in one ear and out the other. So, how do you get the attention of today’s message-fatigued…See More
Friday
Jeff Glackin liked Jeff Glackin's blog post I’m not Anti-Social… but in this case I am.
Friday
Tyson Madliger liked Jeff Glackin's blog post I’m not Anti-Social… but in this case I am.
Friday
Jeff Glackin posted a blog post

I’m not Anti-Social… but in this case I am.

I review sites for customers and prospect every day. The number one thing that drives me crazy while doing that is annoying coupons and obnoxious chat windows but that’s not what this post is about. I just saw an opportunity to say it again. This post is about linking to social sites you don’t maintain.I started to review this…See More
Friday
Jirakee jones posted a blog post

When is the best time to sell my car?

Selling one's car can be a difficult and strenuous task. Buyers will always want to believe that they are getting a great deal and thus worth the investment. The indisputable fact of the matter is that no matter what car is purchased, depreciation sets in as soon as the new owner drives the car off the lot. As soon as one becomes the first official owner of a brand new car, the car will hold a ‘used car’ status. Depreciation is inevitable. The average rate at which cars depreciate in value is…See More
Friday
James A. Ziegler commented on James A. Ziegler's blog post Jim Ziegler Helping Edmunds Get Their Message Out There
"RETRACTION AND CLARIFICATION******************************** I never said that Edmunds Executives killed Cecil the Lion.... (the jury is still out on that one)"
Thursday
James A. Ziegler shared their blog post on Google +1
Thursday
James A. Ziegler liked James A. Ziegler's blog post Jim Ziegler Helping Edmunds Get Their Message Out There
Thursday

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ADM Blog Posts

How To Make Better Use Of Visuals In Your Content Marketing

Posted by Ralph Paglia on August 2, 2015 at 5:30pm 0 Comments

26 Ways to Use Visuals in Your Social Media Marketing

  • Have you noticed more photos on social networks?
  • Do you have a visual component as part of your social media marketing strategy?
  • Do you need some help in getting started or maintaining momentum in sharing more visual content and in creating a visual conversation with your audience?

Repost of article by …

Continue

Take These Steps to Guarantee You're All on the Same Page

Posted by Paul Potratz on July 31, 2015 at 9:16am 0 Comments

You spend a lot of time in meetings and discussing your strategies. On this week's Hard Facts, Samantha teaches you how to make sure everyone works together to reach your goals and ensure everyone is accountable.

Leverage Your Biggest Brand Advocates to Increase Sales

Posted by Paul Moran on July 31, 2015 at 6:30am 0 Comments

In today’s fast-paced world, it’s hard for businesses to cut through the noise. Consumers are bombarded with advertising messages across all mediums from companies that claim they, or their product, is the best. Generally, these messages go in one ear and out the other.

 

So, how do you get the attention of today’s message-fatigued consumer?

It’s a well –known fact that people do business with people and companies they like.  Think of all of the Disney fanatics, Starbucks loyalists and Nordstrom shoppers. They experienced a magic, or some sort of experience, that resonated with them. Who knows exactly how a customer becomes a brand advocate. The point is that they did. Every business wants customers raving about them to their friends, family, associates and others, through social…

Continue

I’m not Anti-Social… but in this case I am.

Posted by Jeff Glackin on July 31, 2015 at 2:02am 0 Comments

I review sites for customers and prospect every day. The number one thing that drives me crazy while doing that is annoying coupons and obnoxious chat windows but that’s not what this post is about. I just saw an opportunity to say it again. This post is about linking to social sites you don’t maintain.

I started to review this particular dealership’s site and was having a relatively good experience (once I made the chat window go away). They recently upgraded to a responsive design, added a “text sales” feature, and they even use actual pictures for their new cars instead of stock images. Nice! Then I see the social icons in their header. I belt it out again…NICE! They had links to Facebook, Twitter, Google+, and YouTube. I clicked them all. Here is what I found.…

Continue

Joey Little and Jennifer Briggs Talking Lead Generation Strategy on Location at Feldman Automotive

Posted by Joseph Little on July 30, 2015 at 8:49am 0 Comments

 

@SocialLittleMan with @NextLevelBriggs Talking Lead Generation Strategty on location at Feldman Automotive

Listen on iTunes - Listen on blog

Jennifer Briggs is a self-described data freak.  A certified business intelligence report designer, Briggs has used statistics to build the Internet presence of Feldman Automotive, an eight-store group in suburban Detroit.

Her goal is to create a mini version of AutoNation’s…

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The Anatomy of an Effective Marketing Brain Two Sides of The Story

Posted by Jonathan Floyd on July 30, 2015 at 7:30am 0 Comments

This was sent to me by Kipp Bodnar VP Marketing, HubSpot. I found it fascinating and was intrigued. I wanted to share in a special post. Everyone please share and give Kipp and I your feedback on…

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How to Create Better Content in Less Time

Posted by Mark Frost on July 29, 2015 at 1:30pm 0 Comments

One of the problems most individuals and businesses face with content production is the amount of time it takes to create great content. Whether you’re a nutritionist trying to build an incredible blog, or a car dealer that wants to improve your automotive SEO, content takes a lot of time and it can oftentimes feel like there’s never enough of it to do quality work.

In this post, I’ll provide step-by-step details on how you can stop feeling overwhelmed by and start creating better content in less time:

Do Research in Bulk

If there’s one thing that slows down content production, it’s on-the-fly research. You should be gathering resources and taking notes…

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Use Data to Create Better Content

Posted by sara callahan on July 29, 2015 at 6:00am 0 Comments

According to a recent article in The Atlantic, soon reporters at two of the country’s leading newspapers will have access to the most basic type of digital analytics: They will be able to see web-traffic data for their own stories. That is, they will at least know how many people clicked on them, where they came from, and how long they lingered.

 

The Washington Post—in a concession to its reporters’ union—told journalists…

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How One Person Can Make A Difference: A Lesson in Customer Advocacy

Posted by Arnold Tijerina on July 28, 2015 at 7:30am 0 Comments

While the public is constantly barraged with negativity pertaining to car dealers, there are many instances that go ignored or are simply passed over. Let’s face it… the media (and a lot of websites/industry blogs) are typically more focused on perpetuating the stereotype of dealers as the “bad guys.” There are entire companies that have built their business model on this very premise. Anyone in the auto industry knows that you simply cannot do business that way and survive, yet stories and blog articles surface constantly about some random car dealer screwing a customer, refusing to fulfill promises, or taking advantage. Well, I’m here to tell you a story that might just make you like car dealers a little more.



Part of my responsibilities with …

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Secrets Every Successful Dealership Knows

Posted by Joseph Little on July 28, 2015 at 6:53am 0 Comments

Take Back Your Brand: Secret Strategies for a Thriving Dealership

Every dealership depends on certain resources to be successful, but thriving dealerships know the secrets to long-term, bottom line success depends on investing time and money in core areas of the dealership to stay on top and build a solid, recognizable and profitable brand.

Employees

The success of a dealership hinges on its employees for obvious reasons, but there are ways to maximize the impact your employees have on your bottom line.  Great dealership managers understand the importance of seeing their employees as individuals. Successful managers are able to pinpoint the unique talents and strengths of individuals on their team,…

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ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.

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ADM Professional Community Blogroll:
1. Social Media Optimization 

3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

7. Toyota Community

8. Kia Community 

9. Toyota Social Media

10. Social Media Marketing 

11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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