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Ralph Paglia
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Voice of the Female Car Buyer
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Spotlight on Mulally’s Future (12/12/13)
Amid Microsoft speculation, Ford directors to press CEO on plans, report says; Toyota's Aussie rebuff; ethics of car choices. Reshaping The General (12/11/13)
Adding president, non-executive chair among structural changes at GM; grooming another future CEO?; 'ideal place' for Reuss. Barra to Lead Elite Club (12/11/13)
GM will be largest Fortune 500 company with female CEO; BMW N.A. expansion?; Holden move puts heat on Toyota. Barra Shatters 'Glass Ceiling' (12/10/13)
Akerson's successor has deep GM roots; new roles for Ammann, Reuss; plus, finalists for N.A. Car and Truck of the Year. A New Era For GM (12/10/13)
Treasury's exit may aid sales, image, exec says; study finds 8-to-1 gain from auto rescues; Volvo goes for emotional appeal. String Automotive Provides the Auto Industry's Exclusive Google Analytics Certified Dealer Websites
Top 5 Most Popular Automotive Marketing Videos of Past 30 Days
3. 2014 VW Jetta Union Co. NJ 07083 - Watch This BEFORE You Buy One!
Added by Ken Beam on December 5, 2013
4. Waxahachie, TX Chevy Dodge Jeep Ram Community Involvement Dallas, TX | Local Community Ennis, TX
Added by Manny Luna on December 4, 2013
5. Houston Auto Leasing | Lease vs Buy? | Lease Deals in Houston, Texas
Added by Manny Luna on December 4, 2013
Top 5 Automotive Marketing Forum Discussions - 30 Days
1. The BEST Dealership Web Sites? How do you know which ideas are BEST?
Posted by Tom Vann on December 1, 2013
3. Can someone explain to me the rationale behind the several websites offered by TK Carsites?
Posted by Kilane Horn on November 16, 2013
Wards Auto Dealer News
Nissan in New Philippines Joint Venture
Complete coverage of the 2014 Ward’s 10 Best Engines, including detailed reports on the winners, with galleries, videos of test drives and the award’s ceremonies and more.
Service Franchising Announces Nation's Premier Auto Care Brand: iShine Express Car Wash & Detail™
Securefact ranked number 10 in Deloitte's 2013 Technology Fast 50™ awards
TORONTO, Dec. 12, 2013 /CNW/ - Securefact Transaction Services, Inc. ("Securefact"), the leading Canadian provider of public records based risk management, security registration and KYC services, announced
today that it has been selected from hundreds of nominees as a winner
of this...
The Window Film's Industry Momentum Grows With Regional Conference Event and Bi-Monthly Publication
WASHINGTON, Dec. 12, 2013 /PRNewswire/ -- With the popularity of window film expanding rapidly based on its wide recognition as a cost-effective solution to energy savings, as well as the reduction of the impact of harmful solar rays, the International Window Film Association has...
Motor Trend Car of the Year the 2014 Cadillac CTS features Johnson Controls content
PLYMOUTH, Mich., Dec. 12, 2013 /PRNewswire/ -- Automotive products from Johnson Controls, a global multi-industrial company with core businesses in the automotive and building industries, are featured in the award-winning 2014 Cadillac CTS, which was recently named Motor Trend's Car...
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Top 5 Most Popular Automotive Marketing Photos of Past Month
Google Says to do what?
by Manny Luna Google Says to do what?
Source:http://www.seroundtable.com/ Getting Google Certified to become a Partner Doesn't Make Anyone a Internet Marketing Expert
by Manny Luna Getting Google Certified to become a Partner Doesn't Make Anyone a Internet Marketing Expert vuboy
by Paul Rushing Houston TX / Clear Lake TX Bad Credit Car Loans | Auto Financing - Car & Auto Loans
by Manny Luna https://www.dealercreditapp.com/?vid=12657942
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Houston TX / Clear Lake TX Bad Credit Car Loans | Auto Financing - Car & Auto Loans
Buying a new or used car or refinancing an existing car loan? Find out how our car and auto loan financing services can help steer you in the right direction.
PICK UP THE PHONE NOW to schedule your test drive! We Finance All Types of Credit!(281) 907-9158 The Real Hard Facts About SEO
by Manny Luna Statistics can be a wonderful thing. They can show us information that can guide our decisions and bring us to see things in better focus. They can distract us, taking us down an incorrect path based upon lack of understanding. They can entertain us.- J.D. Rucker
Click Here to see Just the Facts and source... About Internet Marketing [Infographic]http://ning.it/1cxEZBl Automotive Marketing Community Professionals
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Joni Lindle is attending Eliana Raggio's event
FREE WEBINAR: How to Become a ROCKSTAR Salesperson at http://www.dealeron.com/webinar/events/how-to-become-a-rockstar-salesperson/
December 12, 2013 from 12pm to 1pm
Tammie LeBleu did it…and she’s going to show you how!She was an award winning salesperson who pushed out more than 30+ units a month before cultivating and managing what is now a top performing Internet Sales Team in the US.Her knowledge, secrets and proven techniques have brought her team incredible success…and now she is ready to share them with you too!In this exciting 1 hour webinar, Tammie will share the processes and skills that improved her as a sales person, manager and leader.Tammie…See More
John Sternal posted a blog postA DECEMBER TO FORGET CAMPAIGN FOR LUXURY CAR BRANDS?
Many of today’s luxury car brands are promoting their December holiday campaigns. But which luxury car drivers see the current month as a December to forget campaign for their car? Swapalease.com analyzed all listings of its recent Black Friday holiday promotion, which offered deep discounts to people looking to escape their car lease through transfer. Of all popular luxury brands, Mercedes-Benz saw the largest population looking to escape at 21.6% of total listings. BMW drivers represented…See More
Alexander Lau commented on Josh Vajda's video
Two Must Have Videos in Your 2014 Marketing Plan
"Videos are no secret, but your message holds true. Of course YouTube is beneficial, Google owns it, as you've mentioned. The only problem with shooting customers (as I've witnessed countless times), not very many people like or want to be…"
Josh Vajda commented on Josh Vajda's videoTwo Must Have Videos in Your 2014 Marketing Plan
"Thanks for the kind words, Ralph and Bruce.
Bruce, you're right on about customers changing - along with how they consume information while shopping. You see J.D. Power stats on average dealer visits before purchase dropping below 2, and it…"
Richard Holland posted a blog postWill You Fight To Win A Customer?
The battle for customers in the automotive industry is hyper-competitive. Dealers advertise low price loss leaders and court an Internet buyer with competitive pricing that sometimes results in negative gross deals. Service departments advertise low priced oil…See More
J.D. Rucker posted a blog post4 Reasons Why Required Fields are No Longer Required on Contact Forms
What? WHAT!?!? There have to be required fields on contact forms, right? There have been required fields on contact forms for two decades. Nothing could have changed so quickly that they have become unnecessary, right?Actually, they're no longer necessary. In fact, they're a hindrance. Here's why: People aren't…See More
Louie Baur liked J.D. Rucker's discussion What Are YOUR Expectations of the Perfect Automotive Vendor?
Bruce Polkes commented on Josh Vajda's videoTwo Must Have Videos in Your 2014 Marketing Plan
"Josh, you are right on.
I especially like your emphasis on personalized videos that create a personal connection. It's a great way to turn cold technology into a warm connection. We see it working really well. it's even stronger if…"
Digital Agency Webspand commented on Ralph Paglia's page Resources for Automotive Marketing Professionals"What about Autobytel and webspand.com? or even 360i.com other than those two this is the most complete compilation of relevant links I have fond yet in the industry thanks Ill bookmark it."
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Top Ten Most Popular Automotive Marketing Posts of the Past 30 Days
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What Are YOUR Expectations of the Perfect Automotive Vendor?
Started by J.D. Rucker in RANTS, RAVES, OPINIONS and HUMOR; For the Uncensored Voice of Car Guys and Gals - What's Bugging you?!?! Got something funny or ironic? Need to Vent?. Last reply by J.D. Rucker 12 hours ago. 2 Replies 1 Like
2015 Ford Mustang Reveal, Questions, Expectations, Pictures and More!
Started by Jonathan Morales in AUTO INDUSTRY NEWS - Discussions about Auto Industry, including dealerships, car companies and government, but not about suppliers (see cetegory). Last reply by Jonathan Morales yesterday. 5 Replies 0 Likes
I NEED A GOOD MITSUBISHI LEAD PROVIDER
Started by John Iorio in Uncategorized or Does Not Fit Into Any Pre-Defined Category. Last reply by Darial Clewis on Tuesday. 2 Replies 1 Like
Can someone explain to me the rationale behind the several websites offered by TK Carsites?
Started by Kilane Horn in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices. Last reply by Timothy Martell Dec 5. 8 Replies 0 Likes
Craigslist Now Charging $5. How will this affects you?
Started by Michael Badders in INVENTORY MERCHANDISING - Vehicle Listing Sites, Inventory Management, Data Services and Related Topics about optimizing results from vehicle inventory marketing partners. Last reply by Michael Badders Nov 26. 3 Replies 0 Likes
Craigslist webinar Q&A. What the changes mean to your dealership marketing.
Started by Michael Badders in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic. Last reply by Michael Badders Nov 26. 1 Reply 0 Likes
AutoMax Recruiter/ Trainers Needed Now
Started by Craig Lockerd in HELP WANTED - Human Resources, Job Postings, Career Management, Recruiting and Hiring, Positions Sought, Pay Plans, Anything Hiring or Career Related. Last reply by Craig Lockerd Nov 21. 1 Reply 1 Like
Capturing customers on video
Started by Nate Wiener in VIDEO - Multimedia and Video Marketing Related Discussions, including Video SEO, YouTube, Video Email, etc.. Last reply by Manny Luna Nov 19. 2 Replies 0 Likes
Automotive Advertising Explained by Borrell Associates - Endorsed by the ADM Professional Community for Research Excellence - No Fees Have Been Paid
ADM Blog Posts
Google’s Impact on Automotive's Search Is Going To Change Drastically
Posted by Chris Hill on December 10, 2013 at 6:00pm 21 Comments 6 Likes
Google’s Impact on Automotive's Search Is Going To Change Drastically
Will You Prepare or Play Catch Up? (Part 1)…
The True Cost of Doing SEO, or Not
Posted by Michael Cirillo on December 10, 2013 at 2:06pm 0 Comments 1 Like
There is one simple truth that must be recognized by all dealers. That is that the Internet plays a major role in how today’s automotive consumers research and purchase vehicles. Never before in the history of auto sales has there been a faster, more efficient way to get your brand in…
Continue
Wearable Tech Accelerates Into The Auto Industry
Posted by Josh Knutson on December 10, 2013 at 9:31am 0 Comments 0 Likes
Wearable Tech Accelerates Into The Auto Industry
From glasses, to watches to clothing, wearable technology is the next wave of our digital world interweaving with our automotive lives.
Technology truly succeeds when it helps us make a process or way of life more productive and beneficial and the future holds a huge market…
Continue
Be Your Own Customer
Posted by Al Mosher on December 10, 2013 at 6:19am 0 Comments 0 Likes
How easy is it to do business with your business? How easy is it to get help? …resolve a problem? …answer a question? The answer to those questions is probably that you don’t know because you’ve never tried to do any of those things.
Want a real report card on how your staff is doing? Try being your own…
Continue
Google Updates PageRank
Posted by Timothy Martell on December 9, 2013 at 5:30pm 2 Comments 1 Like
It seemed that Google had all but given up on keeping PageRank up to date.
In the past year, it had only been updated a single time, back in February of 2013. Well, the long PageRank drought it now over, because as an early Christmas present, Google has updated PageRank across the web. Let's take a look at how the new PageRank landscape…
Continue Google +Post Ads Take the Social Network Out Onto the Web
Posted by J.D. Rucker on December 9, 2013 at 2:54pm 2 Comments 1 Like
Live Chat lets you HOLD THEIR HAND while they shop
Posted by Tom LaPointe / CarChat24 on December 9, 2013 at 11:00am 0 Comments 1 Like
What if shoppers walked onto your lot and asked you to hold their hand through the car buying process? Wouldn’t that make things easier? It would certainly be easier than getting by the 'just shopping' and 'no thank you for help' responses. You could direct them through your business, show them the inventory that interests them most, schedule a service appointment, or address any…
First Peek at Advertising on Instagram
Posted by Paul Potratz on December 9, 2013 at 8:50am 0 Comments 0 Likes
On October 24, 2013, Instagram announced that they would become the next social media giant to offer up advertising space on their mobile platform. From the consumer’s perspective, it’s easy to understand the resentment towards the announcement. One of the biggest perks of the platform was that users could…
Continue Vendors Need To Connect On The Ground Level
Posted by Chris Hill on December 3, 2013 at 7:30pm 5 Comments 4 Likes
As I think about the sheer lack of training that exists in the car industry today.
I find myself disgusted by the lack of expectations dealers have for their…
Continue
Is Your E-Commerce Dept. Truly Making Enough Phone Calls
Posted by J.R. Batchelor on December 7, 2013 at 5:17pm 0 Comments 0 Likes
As I was talking strategy with a good friend of mine who is a GM of two rooftops we got into a discussion about which strategy is most effective in the automotive internet sales world i.e. coordinators vs. floor sales people making the calls.
We all know that the hardest part in the…
ContinueAutomotive Marketing and Car Dealer News from AutoBlog
AOL Autos Road Trip: Four Thousand Miles In A Nissan Pathfinder
Filed under: Car Care, Driving
There's something about a road trip that invariably gets me excited. Maybe it's the cultural remains of Manifest Destiny or my own sense of adventure, but each year I, like millions of other Americans, pack my vehicle to the brim with enough supplies to survive a mild nuclear winter and head off across the continent.
There's something about a road trip that invariably gets me excited. Maybe it's the cultural remains of Manifest Destiny or my own sense of adventure, but each year I, like millions of other Americans, pack my vehicle to the brim with enough supplies to survive a mild nuclear winter and head off across the continent.
The trip that got me hooked was my family's road trip to Yellowstone when I was 14. My parents had slowly gotten me and my brother used to longer and longer trips each year, and this was the pinnacle: a two-week long trek through the Midwest and Plains States to the Rocky Mountains.
From time to time, AOL Autos receives a long-term press vehicle to evaluate. This year's vehicle was a 2013 Nissan Pathfinder. With nearly 80 cubic feet of cargo space and an optional hatch tent just begging to be used, I decided to take the Pathfinder on a 4,000-mile journey across the United States, from Detroit, Mich. to Glacier National Park in Northwestern Montana.
Putting on that many miles in a short period of time can take quite the toll on your vehicle, so it is important to get it checked out before you depart. An oil change and fresh washer fluid are a must before you leave, and it wouldn't hurt to get a fresh set of windshield wipers either. Getting your tires checked is a good idea too, because stranded on the side of the road, hundreds of miles away from home, is not how you want to spend your vacation.
Check out the video of my trip above.
Social Media Marketing Data and Facts for 2013
Google Blog Articles, News and More
‘Tis the season to give back
The holidays are here, and that means eggnog lattes, festive lights and spending time with the people you love. It’s also the season to give back and help make the world brighter for those in need. Today we’re unveiling six new Global Impact Awards—totaling $11.5 million in grants—to innovators using technology to tackle the world’s toughest challenges.This year, we’re inviting you to get in the giving groove with 12 Days of Giving—an interactive holiday calendar where you can explore a Google-backed cause, donate to what inspires you and unwrap a surprise each day—such as meeting Pamela the polar bear or experiencing how far people walk to reach clean water. To spread cheer throughout the year, download OneToday for a daily reminder to give back.
- Zooniverse: Advanced crowdsourced research hub that allows anyone, anywhere to help create scientific breakthroughs as a citizen scientist.
- Kiva: Finance lab that enables anyone to provide affordable loans to entrepreneurs, students and farmers in poor countries, to support people left out of traditional finance.
- Landesa and FrontlineSMS: Mobile system that transforms the inefficient and confusing process to establish land rights into an accessible, efficient way for poor farmers to get title to their land.
- Get Schooled: Online platform that provides free college prep for underserved students by aggregating resources on scholarships, tests and applications, and setting personal reminders for staying on track.
- Samasource: Open-sourced platform to train data workers in developing countries and provide jobs.
- DoSomething.org: Comprehensive data initiative to empower more young people to lead and share powerful and effective social impact campaigns.
In 2013, we donated more than $100 million in grants, $1 billion in free ads and apps and 60,000 volunteer hours to nonprofits around the globe.
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Finding $500,000 of Additional Gross Profit in Your Used Car Department
December 12, 2013 from 8am to 5pm – Indianapolis, IN
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FREE WEBINAR: How to Become a ROCKSTAR Salesperson
December 12, 2013 from 12pm to 1pm – http://www.dealeron.com/webinar/events/how-to-become-a-rockstar-salesperson/
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Free Webinar: Reputation Marketing: Don’t Let a Good Review Go to Waste
December 12, 2013 from 1pm to 2:30pm – https://www4.gotomeeting.com/register/8769
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FREE WEBINAR: Killer SEO Strategies for 2014 - How to WIN on Google
December 19, 2013 from 12pm to 1pm – http://www.dealeron.com/webinar/events/killer-seo-strategies-for-2014/
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National Hiring Event
December 20, 2013 all day – Cincinnati, OH
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FREE Webinar: Unleashing the Power of YouTube and Video to Sell More Cars
January 16, 2014 from 12pm to 1pm – http://www.dealeron.com/webinar/events/unleashing-the-power-of-youtube-and-video-to-sell-more-cars/
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Edmunds AutoObserver
Auto Safety Coverage Moves to Edmunds.com
Thank you for your interest in Edmunds.com's coverage and analysis of automotive safety. AutoObserver.com is being integrated into a new area of Edmunds.com. Car safety information now can be found at http://www.edmunds.com/car-safety/. To stay connected via social media as...Car Technology News Moves to Edmunds.com
Thank you for your interest in Edmunds.com's coverage and analysis of automotive technology. AutoObserver.com is being integrated into a new area of Edmunds.com. Coverage of car technology now can be found at http://www.edmunds.com/car-technology/. To stay connected via social media...Automotive Green Coverage Moves to Edmunds.com
Thank you for your interest in Edmunds.com's coverage and analysis of green issues related to the auto industry. AutoObserver.com is being integrated into a new area of Edmunds.com. Green coverage now can be found at http://www.edmunds.com/fuel-economy/. To stay connected...Automaker News Moves to Edmunds.com
Thank you for your interest in Edmunds.com's coverage and analysis of carmakers. AutoObserver.com is being integrated into a new area of Edmunds.com. Coverage of carmakers now can be found at http://www.edmunds.com/industry-center/. To stay connected via social media as well,...Auto Industry Commentary Moves to Edmunds.com
Thank you for your interest in Edmunds.com's commentary on the automotive industry. AutoObserver.com is being integrated into a new area of Edmunds.com. Commentary now can be found at http://www.edmunds.com/industry-center/commentary/. To stay connected via social media as well, please follow...Google Automotive Network Targeted Placement Ads
Headlight Blog Automotive Insights from Razorfish
Three trends influencing the U.S. domestic auto market recovery
As the U.S. economic environment continues to improve and consumers emerge out of the recent period of uncertainty, there are multiple underlying trends automotive companies are facing and should continue to address. U.S. automotive executives should heed the wisdom of Andy Grove, Intel co-founder and former chairman: “Business success contains the seeds of its own [...]Brave new vehicles
Headlightblog.com interviews Dr. Ralf Herrtwich, head of Group Research & Advanced Engineering Driver Assistance and Chassis Systems at Mercedes-Benz, about the future of autonomous cars. In May 2010 Mercedes-Benz released video and images of its “automated driving” system tests. This test vehicle has a roof-mounted GPS antenna that sends the vehicle’s position data to a [...]Forget mobile — think multiscreen
This post was excerpted from the Razorfish Outlook Report, Vol. 10. It has been modified in part to make it more relevant for the Headlightblog.com audience. As is the case with many new technologies, consumers are moving faster than brands. They’re already using smartphones and tablet devices in front of the TV to communicate with [...]Charity: water’s drill rig will tweet and let you track donations by GPS
Every dollar that Charity: water raises in September will directly fund the new rig (all financial support for staff comes from other sources). And in case you want proof, the non-profit will be tracking the rig with GPS.Defining Engagement Elements: What’s important to consumers when they reach out to your brand
This post was extracted from Liminal, 2011 Razorfish Customer Engagement Report which was recently released by Razorfish. It has been modified in part to make it more relevant for the Headlightblog.com audience. In December 2008 Samir Balwani wrote a blog post about how Scott Monty, the head of social media for Ford Motor Company, stopped [...]J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives
Even used-vehicle buyers are going online
This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009. The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work. One is the poor […]Automotive iPad apps
This week I decided to check out automotive iPad apps. These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots. They’re quick, which is probably why three OEM iPad apps incorporate them. They’re also dirty – pretty […]Some reliability perceptions are changing (and that’s not a good thing for Toyota)
It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable. Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability. As illustrated below, these […]The Future of Satellite Radio
As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]Bringing in younger buyers
The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment. This shift has impacted almost every automotive brand, including […]Music
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