Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

Professional Community

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Ralph Paglia

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing

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Automotive News Videos

Takata President Steps Down (12/24/14)

Chairman Shigehisa Takada replaces Stefan Stocker amid recall crisis; FJ Cruiser departs; 918 Spyder recall; Faurecia appeal.

Opportunity, Obstacles in Cuba (12/23/14)

Economics, politics could deter carmakers; FCA confirms Kokomo spending; GM plant's ripple effect; Honda's moving tribute.

Safety Booming, Despite Recalls (12/23/14)

'Top Safety Picks' rise; 'tis the overtime season at truck plants; Google self-driving milestone; supplier relations worsen.

Industry Sets Unwanted Record (12/22/14)

More than 60.5 million vehicles recalled; more Acura leases in '15?; import-dealer chief on CFPB; where auto ideas are born.

Most Powerful Cadillac Ever (12/22/14)

2016 CTS-V has 640-h.p. V8; Volt to get ELR tech; Hyundai hires BMW engineer; China-made Jag; re-energizing Malibu.

Top 5 Most Popular Automotive Marketing Videos of Past 30 Days

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Learn More About Digital Marketing... Watch the Video Referenced Below!

Latest ADM Activity - Click "More" at bottom!

Automotive Social Marketing shared a profile on Facebook
15 hours ago
Automotive Social Marketing liked Bobby Compton's profile
15 hours ago
Profile IconAndrew Belden, Mervin J Corbin and Bobby Compton joined Automotive Digital Marketing ProCom
15 hours ago
Automotive Social Marketing liked Automotive Social Marketing's photo
15 hours ago
Automotive Social Marketing posted a photo

FastPass for New Vehicle Buyers

New vehicle sales incentive.
15 hours ago
J.D. Rucker liked Jeffery Sterns's blog post Visiting (or revisiting) Chat in 2015
Manny Luna posted a status
"The question to every SEO question is, "It depends,""
Jeffery Sterns posted a blog post

Visiting (or revisiting) Chat in 2015

2014 was an incredible year for the car business. We saw sales for most brands going up, technological advancements that give even more hope for sales in the future, and shifts in the way that dealers market and sell their cars.We've also seen something that may be going under the radar. As I've mentioned before, texting is…See More
sara callahan posted a blog post

LinkedIn Wants Relevancy: Punishes Abusers

In yet another move by LinkedIn to create a more engaging user experience, the company has decided to penalize any users of the InMail feature that send mail that is irrelevant to the recipient. As LinkedIn cannot read the messages, it had to formulate a way to determine which messages are more likely irrelevant – namely…See More
samauden replied to Kim Essenmacher's discussion Dealership Website SEO
"There is no one concrete answer for it.  It depends on the strategies you adapt. You can place your chosen keywords in home page or else selectively put each one or two in all internal pages. If you want to put all keywords in home pages, then…"
Earl Weingarden commented on Byron Tyers's blog post Did your last marketing campaign feature a dedicated landing page?
"Dealership websites tend to be generic to the brand. Dealer A Mazda, Dealer B Mazda and Dealer C Mazda websites are pretty identical in the eyes of the consumer, and, this is important, in the eyes of search engines. Search engines reward…"
CDK Global posted a blog post

The Evolution of Email Marketing in a Mobile World

by Bill Cress, Performance Improvement ConsultantIs Your Email Campaign Optimized for Mobile?According to the Movable Ink US Consumer Device Preference Report: Q1 2014, as of April, 2014, 47.2% of all emails are read on a smartphone and 18.5% are read on a tablet.  In other words, about 66% of emails are read on a mobile device. What this means for car dealers is quite simple.…See More
Profile IconBrian Thompson, Ewa Fletcher , Chris Augeri and 4 more joined Automotive Digital Marketing ProCom
Lisandra Ramos posted a blog post

4 Reasons Why Shoppers Love Using Live Chat

Automotive marketing as we know it has changed. The Internet now forces dealerships to have an online presence and build relationships with consumers in the digital world. Why? Because the modern shopper expects it.Consumer research is no longer solely accessible via phone calls and drive-bys. Now, your prospective customers are looking for information on your website -- and using live chat to get…See More
Paul Potratz posted a blog post

Did We Forget Anything?

The Holiday Cheer Is On UsThe holiday season can be a stressful time a year both personally and professionally. We want to give you the opportunity to share a few laughs in an effort to help minimize some of that stress.On this week’s Think Tank Tuesday, enjoy "The 12 Days of Potratz" as our way of saying ‘Thank You’ for being such loyal subscribers and for always tuning in to our…See More
Alexander Lau commented on Byron Tyers's blog post Did your last marketing campaign feature a dedicated landing page?
"Nice work Carl. I try to avoid any other options that what I'm trying to garner, which is a visitors, credentials / lead."
Timmy D. James posted a blog post

Using Emotions To Excite Customers: Honda’s Brilliant Holiday Marketing

To promote their brand this holiday season, Honda is pulling out all of the stops by incorporating just about every feeling and sentiment it can into a series of commercials featuring toys. Consider their “Happy Honda Days” commercials that published around Thanksgiving. Every one of them featured a toy covering many demographics –…See More
Carl Maeda commented on Byron Tyers's blog post Did your last marketing campaign feature a dedicated landing page?
"Great post and right on!  This is exactly what we preach as well for SEM.  A page that is tailored to: 1. Convey the same message as the ad they clicked on 2. That reinforces the ad's message 3. and has good calls to action that takes…"
Rob Hagen's video was featured

Webinar Recording - Unlocking the Power of Facebook Ads - 2014-12-17 1249

Facebook ads are going to be huge in 2015 and I dive into every aspect for your dealership to take advantage!
Byron Tyers's blog post was featured

Did your last marketing campaign feature a dedicated landing page?

Have you ever received an email from a company, liked what that email had to say, clicked a link to a website for more information, only to be sent to a website with absolutely no relevance to what you were interested in from the email?I know I have. After clicking around for a while, hoping to find what you’re looking for, you’ll typically give up and move on to more important things. From a marketing perspective, this is no good. We’re always trying to reduce the amount of time and effort…See More

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Did your last marketing campaign feature a dedicated landing page?

Posted by Byron Tyers on December 15, 2014 at 6:30am 9 Comments

Have you ever received an email from a company, liked what that email had to say, clicked a link to a website for more information, only to be sent to a website with absolutely no relevance to what you were interested in from the email?

I know I have. After clicking around for a while, hoping to find what you’re looking for, you’ll typically give up and move on to more important things. From a marketing perspective, this is no good.


We’re always trying to reduce the amount of time and effort required for customers to respond to the marketing campaigns we send. One of our main focuses is on reducing the number of clicks, the number of keyboard keystrokes and the number of digits to press into a phone needed to generate a customer response.

Dedicated landing pages and clean customized forms accomplish all…


Jim Radogna: Avoiding the Eye of Mordor in Social Media

Posted by Arnold Tijerina on December 22, 2014 at 5:30am 0 Comments

Just like in the blockbuster series “The Lord of the Rings”, the Eye of Mordor is always open. Until now, its focus has been on larger battles and more interesting things. Then a Hobbit found a golden ring and slipped it on his finger. And the Eye started paying attention to this little being that had avoided the Eye’s gaze… until now.

The intersection of advertising, marketing, and compliance is not easy to navigate. It seems as if each week, rulings are being rendered from one of the myriad of regulatory bodies making it more difficult for dealers to know what they should – and should not – be doing in regards to social media in order to stay compliant. In an effort to bring clarity to an increasingly confusing and misunderstood topic, I sat down with Jim…


5 Things We Read This Week: December 14-19

Posted by Paul Mirek on December 19, 2014 at 8:54am 0 Comments

Dealership reviews coming to AutoTrader, the state of the U.S. auto market, and an important new Google AdWords metric

1. Adding Dealership Reviews (Auto Remarketing)

AutoTrader will begin integrating consumer-generated ratings and reviews from DealerRater into its dealer profile pages starting this month. will also introduce a “Rate & Review This Dealer” button which will take consumers to the DealerRater page for that store.

We say: This shift will add to visibility for dealerships’ DealerRater reviews, but a balanced review distribution on leading sites is still key to successful online reputation. 3 Birds Loyalty & Engagement solutions can help ensure an evenly…


Emotion + Information = Expert Selling

Posted by Rebecca Kon on December 18, 2014 at 7:00am 0 Comments

It is said that people buy with their emotions. However, what really happens is a mix between influential information and emotional cues.

MarketingProfs provides some great insight about the different degrees of emotion and logic in the buying process. In this article, they discuss how the beginning and aftermarket stages of the buying cycle are the highest in emotion, and once a shopper gets closer to the sale, they start to become more logical and evaluate the information they have received.…


Video Games: Using Employee Interests To Train

Posted by Richard Holland on December 18, 2014 at 6:30am 0 Comments

Despite the many tools available and the best of intentions, many dealerships struggle with providing ongoing professional development for their staff.

Whether it’s because of the volume of customers that need handling; lack of time; or worry about taking a technician or salesperson out of commission – even for a short period of time – training presents many challenges to dealership management.


A recent article in Automotive News reported that Chrysler thinks they have found a potential solution – video games.

According to the article, Chrysler has developed “four video games to…


Don’t Be So Serious!

Posted by Brian Cox on December 15, 2014 at 6:30am 4 Comments

A little over a month ago, a couple of employees at a car dealership in Illinois published a music video on YouTube titled “Keys In A Box,” which parodied a sketch from Saturday Night Live.

These two individuals proceeded to have a great time and showcased their dealership in a creative and fun way. Their reward? Over 67,000 views in just one month, as well as compliments from Jalopnik, Edmunds and AdWeek. I wouldn’t be surprised if this helps place the dealership top-of-mind when a local customer is ready to buy their next vehicle.


Having fun with your branding and being creative with any videos can help you stay top-of-mind with your customer base. Think of the Volkswagen commercial that debuted a few Super Bowls ago – the one…


What Exactly Are We Selling?

Posted by Paul Potratz on December 16, 2014 at 9:00am 2 Comments

Market To A Lifestyle

Each person leads a different lifestyle than the next so stop with the general ads and start getting more specific! 

Make your audience feel like you're speaking directly to them. Talk about the tough trucks on your lot and target it to construction workers, people with boats, or even those interested in country music.

On this episode of Think Tank Tuesday, learn how to give your ads a more personal feel that users can connect with.

Stop Viewing it as Reputation Management and more Like Identity Marketing

Posted by Peter Martin on December 15, 2014 at 10:13am 3 Comments

Reputation management has been around for longer than the internet. It's not new. In the past, it's been considered public relations, branding, customer service, word of mouth; the list of different components associated with old school reputation management is huge.

In the automotive industry, it's become a buzzword that encompasses all of these things to some extent. It has been more easily quantified in the form of online reviews on sites like Yelp, Google+, and DealerRater, but it's still pretty much the same thing that it's always been. Treat customers right, fulfill their needs, address their concerns, and ask them to tell others about their experience. That's how reputation management has always been and that really hasn't changed.

What has changed is the way…


Proactive Live Chat

Posted by TERRY GIBSON on December 11, 2014 at 2:16pm 0 Comments

WestJet: A No Holds Barred Customer Loyalty Strategy

Posted by Richard Holland on December 11, 2014 at 5:00am 0 Comments

Last year, WestJet pulled off an elaborate scheme whereby flight passengers met with a virtual Santa at the gate to share any Christmas wishes. Upon arrival, these passengers were beyond delighted to discover the very gifts they had just wished for circling the baggage carousel. The whole caper was filmed and edited into a story that has been viewed by over 37 million people to date.


Just last week, WestJet pulled it off again. This time, however, they chose to take their holiday plans to a small, poverty-stricken village in the Dominican Republic. Santa’s sleigh was staged in the middle of the village, where both children and adults could relay their Holiday needs and wishes to Santa via video. Not long afterwards, a huge party was held to…


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“The Interview” now available on Google Play and YouTube Movies

Last Wednesday Sony began contacting a number of companies, including Google, to ask if we’d be able to make their movie, "The Interview," available online. We'd had a similar thought and were eager to help—though given everything that’s happened, the security implications were very much at the front of our minds.

Of course it was tempting to hope that something else would happen to ensure this movie saw the light of day. But after discussing all the issues, Sony and Google agreed that we could not sit on the sidelines and allow a handful of people to determine the limits of free speech in another country (however silly the content might be).

So starting at 10 a.m. PST in the U.S., you can rent or buy "The Interview" on Google Play and YouTube Movies. It will also be available to Xbox Video customers and via

Update 3:44p.m. PST: "The Interview" is now also available in Canada.

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