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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

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F-150 Delivery Timetable (8/22/14)

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Leaked stickers show lower mpg; Cadillac's NY state of mind; Honda to upgrade Fit bumpers; Kia hamsters' electrifying feat.

Lincoln Turns to Hollywood (8/21/14)

Brand hires actor Matthew McConaughey as pitchman; Ford said planning a dedicated Prius-fighter; recalls hurting Hertz.

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8-speed transmission helps Corvette hit 29 mpg; CFPB fines subprime lender $2.75 million; LG Chem lands Audi battery deal.

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Looking to find good sub-prime car leads?

by Manny Luna VL Digital Marketing has assisted dealers nationwide exceed sales quotas with our exclusive auto leads, facilitated on our Customer Website Track Platform. We've delivered millions of fresh auto sales leads to dealerships. Many new and used car leads are generated by automobile shoppers on the Internet. Thanks to the web, a savvy consumer has all the tools at their disposal to research cars at any time day or night. VL Digital Marketing has many years experience generating some of the highest quality auto sales leads anywhere on the Internet. We research what consumer are looking for and design sites to rank for 10 keyword or more. CarLoanInHouston.com was designed for special financing leads and ranks on the frist page of Google for the following long-tail keywords: #1 Page Ranking in Google vehicle loan houston houston car loans no credit auto loans houston tx poor credit auto loan houston slow credit car loans houston bad credit auto loans houston car loans houston automobile loan houston need automobile loan houston Contact Us if you would like to have a custom lead website. http://vldigitalmarketing.net/contact-us

Audi Huntsville an Official Audi Dealership | Luxury Sedans, Convertibles and Wagon Inventory

by Manny Luna http://www.audihuntsville.com/ Choose the right new or used car, the right financing option at Hiley Audi in Huntsville. From luxury cars, convertibles and wagons to fit your needs. Visit us today 6561 University Drive, Huntsville, AL 35806 The Alabama Wheelman Cycling Team http://alabamawheelmen.org/

Today I failed! 7/31/2014

by Manny Luna Failure is the state or condition of not meeting a desirable or intended objective, and may be viewed as the opposite of success http://en.wikipedia.org/wiki/Failure

Auto Industry Marketing and Advertising News

Australia's Joss supercars not dead yet, needs Kickstarter help [w/video]

Filed under: , , , , , ,

Joss JP1

Australia's Joss Developments made it further than some boutique supercar makers having actually produced a test car. However, the auto industry has always been a hard place for start-ups, just look at the failures of even high-profile ventures like Fisker, and Joss eventually succumbed. Or so it seemed. The Aussies are back, and this time they hope to raise the necessary funds to sell their JP1 track car via a Kickstarter campaign. It's certainly an ambitious goal, especially since they are hoping to raise $480,000 Australian dollars ($447,150).

According to the campaign, the point of the Kickstarter "is helping take a company that has built a car, run it as a prototype, learnt from these lessons and now taken the design and engineering one enormous step forward." If successful, the team hopes to build a running version of the JP1 with a mid-mounted, aluminum 5.0-liter V8 pumping out 563 horsepower (420 kilowatts) and 413 lb-ft (560 Newton-meters) to the rear wheels and wrapped in a carbon composite body. Joss promises acceleration to 60 miles per hour in about three seconds and a top speed of 211 mph.

From there, it wants to sell five of them before further developing the JP1 as a small-volume production car for Europe and eventually the world, if it all goes to plan. Because so much of the work is already done thanks to the earlier prototype, Joss thinks it could have the first JP1 ready within about 17 months of the end of a successful Kickstarter campaign. Production versions would cost about 600,000 Australian dollars ($560,000).

So far, though, it's quite slow going. The funding is only at $12,751 with 93 backers and ending on September 30 for those in the US. That's a really long way left to go to get the car built. Scroll down to check out the team's Kickstarter promo video.

Continue reading Australia's Joss supercars not dead yet, needs Kickstarter help [w/video]

Australia's Joss supercars not dead yet, needs Kickstarter help [w/video] originally appeared on Autoblog on Fri, 22 Aug 2014 18:58:00 EST. Please see our terms for use of feeds.

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Kia Soul EV ad campaign charges up with sexified hamsters

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Kia Soul EV Hamsters

It's official: Kia's adorable Soul-hawking Hamsters have crossed that line. It was one thing when they first hit the scene, and we got a small chuckle out of their trimmer looks for the refreshed, 2014 Soul. This, though, is too much.

This is Kia's latest commercial for the 2015 Soul EV, and it starts off typically enough. The hamsters seem to be tinkering in a laboratory attempting to modify a standard, gas-powered Kia. But then, some Weird Science-like trickery occurs and, well, the results are rather disturbing.

You'll need to watch yourself if you want to experience the horror. Take a look, and then head into Comments and let us know what you think.

Continue reading Kia Soul EV ad campaign charges up with sexified hamsters

Kia Soul EV ad campaign charges up with sexified hamsters originally appeared on Autoblog on Thu, 21 Aug 2014 18:58:00 EST. Please see our terms for use of feeds.

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Matthew McConaughey dusts off his Lincoln Lawyer jacket [w/videos]

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Matthew McConaughey as Lincoln spokesman

Alright, alright, alright. Easygoing Texan Matthew McConaughey has enjoyed a career renaissance recently with critically acclaimed roles in Dallas Buyers Club and True Detective, and the actor has just signed a multi-year deal with Lincoln to become the luxury brand's spokesperson. The first ads starring McConaughey should hit televisions and the internet soon.

McConaughey's campaign has his pitching starting out with the company's pivotal new 2015 Lincoln MKC compact crossover. "Lincoln is an iconic, American brand and I like where they are heading with their transformation," he said in the announcement of the deal. The appears to be really throwing some money into these ads, too. Not only has it hired A-list talent in front of the camera, Nicolas Winding Refn, best known for Drive, is directing the spots.

Of course, this won't be McConaughey's first noteworthy ride in a Lincoln. Back in 2011, he starred in The Lincoln Lawyer, a legal thriller about at attorney would did business out of a 1980s Town Car. The MKC should certainly prove to be a much better driver than that.

Scroll down to watch a video of McConaughey talking about why he is joining the brand and his thoughts on campaign's message to "Live In Your Moment." Also, you can check out the first trailer for the broadcast version of the commercial and read Lincoln's full announcement.

Continue reading Matthew McConaughey dusts off his Lincoln Lawyer jacket [w/videos]

Matthew McConaughey dusts off his Lincoln Lawyer jacket [w/videos] originally appeared on Autoblog on Thu, 21 Aug 2014 16:58:00 EST. Please see our terms for use of feeds.

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Latest ADM Activity - Click "More" at bottom!

Paul Accinno posted a blog post

Automotive Advertising Should be as Close to Perfect as Possible

It really should go without saying, but we've seen so many of low effort attempts at advertising over the last few months that it became necessary to bring the topic up. Your advertising should be amazing every time.We've seen poor creative being passed off as banner ads, poor-quality ads being posted to YouTube and…See More
46 minutes ago
Paul Accinno and Mark Thomas are now friends
1 hour ago
J.D. Rucker liked Jeffery Sterns's blog post Help First, Sell Second with Chat
2 hours ago
Matt Copley and Ralph Paglia are now friends
5 hours ago
David Sharp updated their profile
5 hours ago
David Sharp updated their profile photo
5 hours ago
Paul Potratz posted a blog post

Where are they coming from?

Facebook just added new advertising features for businesses looking for more return on their investment. The new features allow for improved lead attribution and device reporting.  What does this mean for your brand? Samantha explains how you can use these new features for your Facebook advertising!See More
8 hours ago
Cathy Nesbit liked Richard Holland's blog post Random Acts of Generosity Can Build Loyalty
8 hours ago
Tarry Shebesta liked Cobalt's blog post How to Sell with VIN Activity
10 hours ago
Tarry Shebesta commented on Cobalt's blog post How to Sell with VIN Activity
"Great article James! I've been talking with dealers for years about staying focused on getting a qualified (the credit to actually buy) shopper on the right vehicle as quickly as possible. Shop-By-Payment (not Search-by-Payment) is really…"
11 hours ago
Dave Steinman liked Cobalt's blog post How to Sell with VIN Activity
12 hours ago
Jason Hamblin commented on Richard Holland's blog post Random Acts of Generosity Can Build Loyalty
"+Richard- Great article! I think this will become the norm as we move away from interuption marketing to bringing value to customers and the local community. The Southern California Honda Association has been helping the local community with…"
12 hours ago
Anne Fleming shared Richard Holland's blog post on Twitter
12 hours ago
Anne Fleming commented on Richard Holland's blog post Random Acts of Generosity Can Build Loyalty
"Richard -- spot ON article. Great, hands on suggestions. Its always the "little things". Speaking from our #bigdataresearch of women customers, it is all about the relationships first, then the sale. These on-going and lo-cost practices…"
12 hours ago
Anne Fleming liked Richard Holland's blog post Random Acts of Generosity Can Build Loyalty
12 hours ago
Russ Simmons commented on Richard Holland's blog post Random Acts of Generosity Can Build Loyalty
"Great article.  These actions will go a long way with the customer.  Sometimes forgotten in day-to-day; kind words, a handshake or a smile can make the difference between an OK experience and a memorable one."
12 hours ago
Russ Simmons liked Richard Holland's blog post Random Acts of Generosity Can Build Loyalty
12 hours ago
BradleyMace commented on Ralph Paglia's group Inventory Marketing for Car Dealers
"Nice thread.Integrated automotive inventory management and merchandising tools designed to aware the car shoppers and car users. Inventory marketing is the type of marketing where efforts creating leads and moving inventories. Possessing too low…"
14 hours ago
BradleyMace joined Ralph Paglia's group
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Inventory Marketing for Car Dealers

This group is for all things related to Car Dealers managing and marketing their vehicle inventory...
15 hours ago
Ralph Paglia commented on Cobalt's blog post How to Sell with VIN Activity
"James Fabin is a true digital marketing pioneer and veteran in the car business... His insights are well worth reading, adopting and acting upon.  Thank you James for a very insightful analysis of the data you presented."
16 hours ago

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ADM Blog Posts

Help First, Sell Second with Chat

Posted by Jeffery Sterns on August 21, 2014 at 11:49pm 0 Comments

Selling comes naturally for many of us in the car business. In most conversations, people in the automotive industry have a tendency to turn the conversation with the techniques we've been taught - building rapport, qualifying, leading the conversation, listening for hot buttons, etc.

On website chat, there's a slightly different mentality required to make it work. Unlike phone and face-to-face conversations, it's more challenging to utilize our natural and trained skills to lead people towards the goal. We have to, in many ways, earn the right to ask for the lead. This is contrary to some philosophies that attempt to go straight for the lead information on chat, but it's better to talk…

Continue

Random Acts of Generosity Can Build Loyalty

Posted by Richard Holland on August 21, 2014 at 5:00am 3 Comments

Finding a lost earring in the jewelry box, discovering the old autographed Tom Seaver baseball card when you clean out the attic, and learning that the shirt you are about to pay retail for is discounted, are all pleasant surprises. 

How about walking into your bank and having the ATM talk with you and then give you a gift for being a customer?  Could that surprise highlight your day?  Such was the case during a special July day at four TD Canada Trust branches, according to this article.  Many customers received a $20 bill, but for some customers, the trip to the bank was much more rewarding. One lucky customer landed an opportunity to throw out the first pitch at a baseball game. And another got to take a trip out of…

Continue

Data Breaches: Why Dealers Should Be Concerned

Posted by Scott T. Joseph on August 21, 2014 at 5:00am 0 Comments

Earlier this month, the New York Times reported that a crime ring in Russia has “amassed the largest known collection of Internet credentials, including 1.2 billion user name and password combinations and more than 500 million email addresses.” The newspaper quoted data security expert Alex Holden, founder of Hold Security, as warning that hackers “targeted any website they could get, ranging from Fortune 500 companies to very small websites.”

In the last year, we have seen more data stolen from retailers than ever before. It seems as if every week we’re hearing of yet another company that might have compromised our…

Continue

The Benefits of Video Marketing ~ Internet Marketing Tips!

Posted by Manny Luna on August 21, 2014 at 2:00am 0 Comments

The expanding role internet plays in marketing has made online marketers to evolve useful strategies for marketing their products and services online. Contents play vital roles in creating information about any product or services for internet users. Video marketing helps create powerful contents about any product and it is shown to different categories of people all over the world.

Contents are presented on the web in different ways. These include the conceptual method, which is the written content, the aural method, which is the musical contents and the visual, or the image method, which includes video productions. Improvement on the internet has enhanced the streaming of high definition videos about anything to the web.…

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How Marketing to Your Database Gets You New Business

Posted by Jon Lamb on August 20, 2014 at 4:48pm 0 Comments

In my travels, I've found that dealers are often complacent about their past customer database marketing. It's usually not a flaw in their strategic thinking. It's confidence that they are treating their customers properly and that they see plenty of return business. I'm not going to argue that point today though I believe I can make a strong argument for the need to be constantly visible to them.

Today, let's talk about new business. Let's talk about the bulk of your marketing and advertising dollars that are being spent on getting people in the market today to come into your dealership. Most importantly, let's talk about the influencing factors that compel new business.

There are plenty of debates raging on the various automotive networks surrounding the effectiveness of…

Continue

Promoting Yelp in Your Dealership

Posted by Cobalt on August 20, 2014 at 2:50pm 0 Comments



Kayla Henricks, Cobalt Reputation Management Specialist
by Kayla Henricks, Reputation Management Specialist

In my last post, I shared 5 Ways to Connect with Customers on Yelp. But what is your dealership doing in store to drive the same traffic and attention to your Yelp listing?

There are many ways to ensure your customers know that your dealership has an active presence on Yelp and to encourage them to share their feedback.

Yelp provides businesses…

Continue

Which Should You Choose: Adaptive or Responsive Design?

Posted by Cobalt on August 20, 2014 at 10:51am 0 Comments



John Loschky, Sr. Mobile Product Manager
by John Loschky, Sr. Mobile Product Manager

The buzzwords are plentiful when discussing mobile optimization. We’ve heard them all. “Adaptive” and “Responsive” typically generate more of the noise. Have you stopped to consider what they actually mean? More importantly, how do they influence the experiences that we create for our customers?

So, what are the fundamental differences between these debated design patterns?

Responsive:

  • Single template that…
Continue

How to Sell with VIN Activity

Posted by Cobalt on August 20, 2014 at 9:00am 2 Comments



James Fabin, Sr. Product Marketing Manager
by James Fabin, Sr. Product Marketing Manager

Over the last two years we've been hearing more and more about the importance of watching VIN activity. The proof is out there – the more activity a vehicle receives, the faster it moves off your lot and into the driveway of a new owner. Increase VIN activity and the world is wonderful! But what exactly is VIN activity, and is some activity more important than other…

Continue

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Australia's Joss supercars not dead yet, needs Kickstarter help [w/video]

Filed under: , , , , , ,

Joss JP1

Australia's Joss Developments made it further than some boutique supercar makers having actually produced a test car. However, the auto industry has always been a hard place for start-ups, just look at the failures of even high-profile ventures like Fisker, and Joss eventually succumbed. Or so it seemed. The Aussies are back, and this time they hope to raise the necessary funds to sell their JP1 track car via a Kickstarter campaign. It's certainly an ambitious goal, especially since they are hoping to raise $480,000 Australian dollars ($447,150).

According to the campaign, the point of the Kickstarter "is helping take a company that has built a car, run it as a prototype, learnt from these lessons and now taken the design and engineering one enormous step forward." If successful, the team hopes to build a running version of the JP1 with a mid-mounted, aluminum 5.0-liter V8 pumping out 563 horsepower (420 kilowatts) and 413 lb-ft (560 Newton-meters) to the rear wheels and wrapped in a carbon composite body. Joss promises acceleration to 60 miles per hour in about three seconds and a top speed of 211 mph.

From there, it wants to sell five of them before further developing the JP1 as a small-volume production car for Europe and eventually the world, if it all goes to plan. Because so much of the work is already done thanks to the earlier prototype, Joss thinks it could have the first JP1 ready within about 17 months of the end of a successful Kickstarter campaign. Production versions would cost about 600,000 Australian dollars ($560,000).

So far, though, it's quite slow going. The funding is only at $12,751 with 93 backers and ending on September 30 for those in the US. That's a really long way left to go to get the car built. Scroll down to check out the team's Kickstarter promo video.

Continue reading Australia's Joss supercars not dead yet, needs Kickstarter help [w/video]

Australia's Joss supercars not dead yet, needs Kickstarter help [w/video] originally appeared on Autoblog on Fri, 22 Aug 2014 18:58:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Google Blog Articles, News and More

Through the Google lens: search trends August 15-21

It was an emotional rollercoaster on search this week. Read on to learn more about what made people laugh and cry.

Tragedies and scandals
The world was shocked by a video showing the execution of American journalist James Foley by the Islamic State in Iraq and Syria (ISIS). Questions remain about how the United States will respond to the incident. And there was sad news closer to home too. TV lost an icon when Saturday Night Live’s announcer of 40+ years, Don Pardo, passed away at 96.

While some searchers were in mourning, others were looking for answers. Texas Governor and potential GOP presidential candidate Rick Perry was indicted this week on charges of abuse of power. Perry pleaded not guilty to all charges, but that didn’t stop searchers from investigating. And while people had their detective hats on, they also looked into the Louisville Purge, a social media hoax based off the horror movie series The Purge. The hoax claimed that all residents of Louisville, Kentucky would have 24 hours to commit any crime they want—without repercussion. Does anyone take social media that seriously?


“J” as in “J is the only letter that matters”
You’d think our favorite letter would be the letter “G,” and normally that’s the case—but not this week as J-named celebrities jacked the trends charts. Two-time Dancing with the Stars champion Julianna Hough is taking off her dancing shoes and getting comfortable behind the judge’s table in a new role on the show. Meanwhile, rumors flew like mockingjays this week that actress Jennifer Lawrence has a new beau— the consciously uncoupled Coldplay frontman Chris Martin. And when there’s action going on you know Johnny Manziel won’t be too far away. Searchers were baffled this week when Johnny Football decided to show the Washington bench that he, um, was “number one.”

Deep sea video gaming
Searchers took a trip down memory lane when former James Bond actor Pierce Brosnan went head-to-head with Jimmy Fallon in the classic Nintendo 64 game “GoldenEye 007.” Unfortunately, Brosnan’s experience as the untouchable Bond didn’t quite translate into video games skills. But Bond wasn’t the only one sleeping with the fishes. There were rough waters this week for sharks... more specifically this shark, who was swallowed whole in one bite by a goliath Grouper. Consider shark week officially over. (^^^)

Tip of the week
Want a fast way to calculate the tip? Stop counting on your fingers and just ask Google “How much is the tip on a $27 bill?” to get the amount. You can also adjust the tip percent and divide the bill by the number of people in your party, right in the search results.

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Automotive Marketing News

Nissan stands pat on 2015 Frontier pricing, raises Xterra about $300

Nissan announced pricing on the 2015 models of its Frontier pickup and Xterra SUV today.

Acura TLX's new assembly line is on Twitter

Acura is advancing the social marketing spectrum with an interactive TLX launch campaign that allows Twitter users to build their own versions of the premium sedan within a tweet.

Cadillac considers moving some staff functions to Manhattan

Cadillac is considering adding or shifting some staff functions from Detroit to Manhattan, GM said today, as part of an effort to remake the brand's image and broaden its appeal outside North America under new boss Johan de Nysschen.

Kia brings back hamsters for Soul EV ad campaign

Kia rolled out the new 'fully charged' ad campaign for the Soul EV today, featuring Adam Levine's falsetto on the new Maroon 5 track 'Animals' and, of course, the Kia hamsters.

New 2015 Lincoln MKC ads star Matthew McConaughey

Lincoln has signed a multiyear endorsement contract with Oscar-winning actor Matthew McConaughey that will begin in September with a series of spots promoting the 2015 MKC compact luxury crossover.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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