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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

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Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Automotive News Videos

Fewer GM Car Sales, More Worries for UAW? (7/21/17)

Fewer GM car sales, more worries for UAW?; Suppliers wary of 'BAT'; Ford trying to avoid recall; GT deliveries delayed; JLR opens engine plant in China; Musk's tweet premature?

New Push to Clear the Air in Europe (7/21/17)

New push to clear the air in Europe: Audi recalls 850,000 vehicles, German cleanup plan?; Ford designer shakeup; Blind citizens seek input on autonomous cars; Hall of Fame inductees.

Bold Claims Ahead of Nissan-UAW Vote (7/20/17)

Accusation, denial as Nissan-UAW vote nears; BMW's Robertson retiring; F-150 joins police lineup; Buick targets Audi, Acura; Not plugging FCA's plug-in; Porsche win; Honors for Welburn, Roush.

Top 3 Most Popular Automotive Marketing Videos of Past 30 Days

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Clayton Burton

by Clayton Burton We help dealers cut costs and enhance in-store marketing with showroom digital signage, WaitTV wait area TV, showroom background music with custom ads, and telephone on hold messaging.

Ford_Focus_RS

by Ralph Paglia Ford_Focus_RS

Mustang by Ford

by Ralph Paglia Mustang by Ford

2017 Ford F-150 Raptor by DeBerti Design SEMA

by Ralph Paglia 2017 Ford F-150 Raptor by DeBerti Design SEMA

2017 Ford F150 Raptor

by Ralph Paglia Ford Raptor rear view
 

Latest ADM Activity - Click "More" at bottom!

Rahul Paul posted a blog post

The Volvo Way

Article by JMA AutomotiveVolvo is not a new name in the automotive industry, established in Gothenburg Sweden in 1915 and after more than a century Volvo is still regarded as one of leading authority in automotive technology despite the company changing management. Volvo is also known as one of the safest cars on the planet based on the car makers role in introducing innovative safety measures that have been a priority since 1959 when Volvo introduced the 3 point safety belt system that was…See More
2 hours ago

Influencer
John Sternal's blog post was featured

AUTO LEASE PRICES REMAIN RELATIVELY STABLE THROUGHOUT JUNE

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings, with prices on most of today’s popular leases holding steady from last month.Thirty-nine vehicles maintained their prices from the previous month to this month. Additionally there are fifteen models being offered for…See More
6 hours ago
Sara James is now a member of Automotive Digital Marketing ProCom
7 hours ago

Influencer
Chip Dorman's blog post was featured

How A Young New GM Doubled Profitability In One Year

Emanuel Jones II became General Manager in 2016 and immediately increased profitability 90% for Legacy Ford and 120% for Legacy Hyundai.He didn’t double sales, he doubled profitability! In one year!! No wonder he was named to Automotive News 40 Under 40 and has been recognized as a rising star by other organizations.How was he able to do it?He was in…See More
yesterday

Influencer
John Sternal's blog post was featured

Jumpstart Automotive Media Path to Purchase Report: Subcompact SUVs/CUVs Fastest Growing Vehicle Segment

Jumpstart Automotive Media, a leading media, insights and marketing solutions company, released its monthly share of shopper interest data.The report reveals that Subcompact SUVs and CUVs saw a 37% increase in interest across Jumpstart’s portfolio of sites in the first half of 2017 (H1 2017) when compared to the first half of 2016 (H2…See More
yesterday

Influencer
Mike Gorun's blog post was featured

Don’t Let Digital Data Trump the Human Touch

Businesses large and small use data to learn and then make decisions about their customer’s behavior. However, be warned, as decisions based solely on data alone can sometimes not be the best… as was the case with a Denver Broncos season ticket holder.In a …See More
yesterday

Vendor
Josh Blick's blog post was featured

How to Insulate Your Dealership From the Next Sales Downturn

What is profit? Quite simply, it's the difference between what you spend and what you make. Most dealers, when they think about profit, immediately think about how they can make more. They strategize how to increase revenue, increase gross margins, increase sales or increase customer pay ROs.   However, spending less is an important…See More
yesterday
Chris Miller's blog post was featured

Where Do We Go from Here? The Recall Compliance Challenge

Vehicles can easily change hands multiple times over their lifetime. When a recall occurs, it then becomes increasingly difficult for manufacturers and dealerships to notify the current owners, which compounds the problem of low recall compliance. For many vehicle owners, it’s not that they don’t want the recall fixed, it’s…See More
yesterday

Influencer
Brian Pasch's blog post was featured

Importing Campaign Cost Data into Google Analytics

If you are a student of Google Analytics, you know that Google AdWords campaign data is tightly integrated into GA if you connect your AdWords account with your Analytics accounts. Most dealers are investing in paid advertising outside of AdWords and the traffic is documented in GA but NOT the campaign costs.Imagine how…See More
yesterday
Patrick Leonard and Ralph Paglia are now friends
Friday
Profile IconLeif Napalit, Katherine, Kiara Sanger and 2 more joined Automotive Digital Marketing ProCom
Friday

Influencer
Chip Dorman posted a blog post

How A Young New GM Doubled Profitability In One Year

Emanuel Jones II became General Manager in 2016 and immediately increased profitability 90% for Legacy Ford and 120% for Legacy Hyundai.He didn’t double sales, he doubled profitability! In one year!! No wonder he was named to Automotive News 40 Under 40 and has been recognized as a rising star by other organizations.How was he able to do it?He was in…See More
Friday

Mobile Video Marketing Charts, Data and Infographicsfor Car Dealers

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ADM Blog Posts

AUTO LEASE PRICES REMAIN RELATIVELY STABLE THROUGHOUT JUNE

Posted by John Sternal on July 18, 2017 at 6:00am 0 Comments

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings, with prices on most of today’s popular leases holding steady from last month.

Thirty-nine vehicles maintained their prices from the previous month to this month.…

Continue

PCG Research Report Finds That Video Marketing Presents Massive Opportunity for Auto Dealerships

Posted by Timmy D. James on July 17, 2017 at 6:00am 0 Comments

22-Page Report Summarizes Market Potential and Provides In-Depth Evaluation of Flick Fusion's Smart Flicks Video Marketing Platform

Urbandale, IA--July 17, 2017--Flick Fusion today announced that PCG Research, a premier product research provider for retail automotive companies, released an in-depth evaluation of Flick Fusion's…

Continue

Car Dealers Often Make These Mistakes In Online Marketing

Posted by Derek Crowden on July 17, 2017 at 12:00pm 0 Comments

Online marketing is nowadays practically a necessity for all businesses and automotive dealers cannot dismiss this. Unfortunately, because of the fact that digital marketing has not been used for car dealers too much till now, various mistakes tend to happen. It is really important to avoid the following since they are by far the most…

Continue

How A Young New GM Doubled Profitability In One Year

Posted by Chip Dorman on July 21, 2017 at 9:00am 0 Comments

Emanuel Jones II became General Manager in 2016 and immediately increased profitability 90% for Legacy Ford and 120% for Legacy Hyundai.

He didn’t double sales, he doubled profitability! In one year!! 

No wonder he was named to Automotive News 40 Under 40 and has been recognized as…

Continue

A Dependable Drive: The 5 Safest Cars of 2017

Posted by Dixie Somers on July 18, 2017 at 3:49pm 0 Comments

Safety is obviously one of the primary concerns when shopping for a new vehicle. No amount of fancy bells and whistles will matter if a vehicle can't properly protect you and your family should you get into an accident. Luckily, auto manufacturers have made huge strides in this…

Continue

Jumpstart Automotive Media Path to Purchase Report: Subcompact SUVs/CUVs Fastest Growing Vehicle Segment

Posted by John Sternal on July 18, 2017 at 7:30am 0 Comments

Jumpstart Automotive Media, a leading media, insights and marketing solutions company, released its monthly share of shopper interest data.

The report reveals that Subcompact SUVs and CUVs saw a 37% increase in interest across Jumpstart’s portfolio of sites in the first half of…

Continue

Don’t Let Digital Data Trump the Human Touch

Posted by Mike Gorun on July 18, 2017 at 6:51am 0 Comments

Businesses large and small use data to learn and then make decisions about their customer’s behavior. However, be warned, as decisions based solely on data alone can sometimes not be the best… as was the case with a Denver Broncos season ticket holder.

In a …

Continue

Pro Tips for Navigating Car Insurance for an International Student

Posted by Mary Jones on July 18, 2017 at 2:55am 0 Comments

When it comes to studying abroad a very common point of concern for all international studentsis car insurance and its cost. As obtaining a car insurance is a prerequisite for international…

Continue

ADM Forum

Portable Auction House

Started by markblake in Uncategorized or Does Not Fit Into Any Pre-Defined Category Jul 14. 0 Replies

I did a search for this and found a thread from 2011. With engineers already able to make repair bots, portable mailboxes and other fun gadgets. Why can't we get an Portable Auction house? Our Jeeves already looks just like the AH guys in our respected home cities in Vale and the one in Dalaran minus different facial hair.With this current expansion it brought a mount that allows reforging, which in itself is still a new feature. While yes it is a gold sink its still there. The engineering…Continue

Which Class has the worst Class Hall Campaign

Started by markblake in Uncategorized or Does Not Fit Into Any Pre-Defined Category Jul 14. 0 Replies

Which Class do you think had the worst campaign? I think its Priests, the campaign took a really different direction on what it should be and it underestimated their class too much, it basically showed that Priests are only assistants to Paladins and nothing more. The Priest campaign should be the most interesting of all acctualy, it should be focused on the Naaru vs the Void Lords and to explain why the Burning Legion can't defeat the Void so they destroy planets to save the universe from…Continue

New Accounts & Flying

Started by markblake in Uncategorized or Does Not Fit Into Any Pre-Defined Category Jul 14. 0 Replies

Hi, have recently purchased my kids this game, and they can fly pretty much anywhere except Draenor. Will the pathfinder requirements ever be removed for new accounts? As seems a bit pointless that they get a character boost to 100 to catch up, so they can play with friends, but cant fly with friends in Draenor, an old zoneFor more details Product Sales VideoContinue

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Internet Sales Manager Resources and Blogroll

ADM Professional Community Blogroll:
1. Social Media Optimization 

2. Persuasive Concepts Social Marketing 

3. Kia Community 

4. Toyota Social Media

5. Social Media Marketing 

6. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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Automotive Marketing News

GM puts the brakes on portions of headquarters project

GM has mothballed plans for one of the more eye-catching portions of its 120,000-square-foot addition and renovation of its world headquarters, the Renaissance Center in downtown Detroit.

First Shift: Volvo to invest in sibling Lynk and CO

Volvo to invest in sibling Lynk and CO; Audi in hot water over ad; Judge allows VW bondholder suit to proceed; NAFTA talks to begin mid-August; Next Nissan Leaf to sport 'e-Pedal.'

Chrysler will only tout minivan's electric plug in California

Fiat Chrysler has taken a curious approach to marketing the only minivan in the U.S. that can run on a rechargeable battery: just call the Pacifica model a hybrid, and leave out the plug-in part.

Buyers facing fewer scripted FandI pitches

Word tracks, once a standard in the FandI industry, may be falling by the wayside, and for good reason, according to a recent survey and FandI experts.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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