Automotive Digital Marketing

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

Professional Community

AutoDigitalMarketing@Gmail.com

4645 Minorca Way
Buena Park, CA 90621

505-301-6369

Ralph Paglia
Editor-in-Chief

Arnold Tijerina
Editor, Content Marketing 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Automotive Marketing Sponsors

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Automotive News Videos

New U.S. Sales Boss at Nissan (10/17/17)

New U.S. sales boss at Nissan; 2019 Ram 1500 uncovered; A Bolt experiment in the Big Apple; Contentious talks leave NAFTA fate in doubt; Elio's 3-wheeled challenge.

GM Canada Workers Ratify Contract (10/16/17)

GM Canada workers ratify contract, Equinox output to resume; Cadillac shifts virtual showroom strategy to larger stores; Steel a sticking point for Tesla Model 3?; Daimler recall.

Ford Offers Fix to Prevent Explorer CO Leaks (10/13/17)

Ford offers repair to prevent Explorer CO leaks; U.S. asks for more N.A. content in autos - report; Great Wall confirms BMW talks; Horsing around with Nissan, VW, FCA and Polestar.

Top 3 Most Popular Automotive Marketing Videos of Past 30 Days

3. Freebie Fridays Loyalty

Added by Bill Wittenmyer on September 22, 2017

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Top 5 Most Popular Automotive Marketing Photos of Past Month

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Latest ADM Activity - Click "More" at bottom!


Vendor
Black Book posted a blog post

Luxury Cars and SUVs Experience Higher Depreciation Rate

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…See More
1 hour ago

Vendor
Steve White posted a blog post

Clarivoy Launches Measurement NetworkTM for Marketing Vendors; Partners with Dealer Inspire

 80% of a Dealership’s Sales cannot be linked back to a Lead New Tools for Marketing Vendors Solve this Problem   Columbus, OH, October 17, 2017-- Clarivoy, the auto industry’s most trusted source of truth for optimizing the performance of marketing…See More
1 hour ago
Mike Gorun posted a blog post

Does your Dealership Have a Retention Problem?

The automotive industry, in general, has an employee retention problem. A BIG one. And especially big in dealership’s sales departments. Sure, there are exceptions. However, NADA reports that sales turnover in dealerships averages 70 percent. That’s a lot!  I’m sure that dealerships would rather not have this issue -- so why is it…See More
2 hours ago

Dealer
Devin Daly posted a blog post

How to Convince Online Shoppers to Buy Your Vehicle Vs. the Competition

How do you convince a customer searching through hundreds of vehicles on a third-party listing service that your vehicle is priced higher because it is a better value?  The answer: Great vehicle merchandising.  As an industry we understand the value of images when it comes to inventory merchandizing. We’ve progressed from the…See More
2 hours ago

Dealer
Corine and Ralph Paglia are now friends
9 hours ago

Vendor
John Dawson's event was featured
Thumbnail

Automotive Event by Vulkanbet at London

February 8, 2018 at 10am to February 9, 2018 at 8pm
On this event we will be talking about automotive marketing and all other aspects of this field. We are gonna talk about trends and strategies embraced by dealerships throughout the World. Also we will took a closer look to future trends and strategies which dealers will be using in the near future. We are welcome all of you to come on our event. Our sponsor is vulkanbet.com.See More
10 hours ago

Influencer
Eliana Raggio's 6 events were featured
10 hours ago

Dealer
Corine is now a member of Automotive Digital Marketing
10 hours ago
Ralph Paglia posted a blog post

Six Social Media Statistics From Digital Airstrike That Will Scare You!

6 Spooky Social Media Statistics From Digital Airstrike That Will Scare Most Business OwnersWe live in a world of ratings and reviews. It is the virtual word of mouth, only much more powerful. In fact, 88% of consumers trust online reviews as much as personal recommendations.  Almost everything we do is preceded by checking a rating or review.…See More
13 hours ago
Toby Fortenberry shared Stephen Coambes's video on Facebook
14 hours ago

Dealer
Thomas Lee posted a blog post

Are Electric Trucks the Future of Transportation?

Carbon emissions remain a key concern across the globe today. Motor vehicles are one major area of conflict, contributing to man’s carbon footprint on a daily basis. Electric cars are touted as a greener alternative to mainstream fuel-based models, but what about the trucks countless businesses depend upon to transport their goods? A recent study by…See More
21 hours ago

Vendor
Ujj Nath posted a video

It's The Little Things That Matter

myKaarma CEO/Founder Ujj Nath shares why it's the little things that matter when it comes to customer experience in the dealership.
yesterday
Bill Wittenmyer posted a video

Witt's Wise Words: Where Are the Most Opportunities? Sales or Service?

Bill Wittenmyer shares which department your dealership has the most opportunities in this week's episode of Witt's Wise Words.
yesterday
Ralph Paglia posted a discussion

Car Buyer Myth Busters from PERQ

5 Key Car Buyer Myths and Realities Myth……Reality!1.     By the time consumers reach a dealership website, they are ready tomake a purchase.76% of dealership website users say they are not ready to buy (30% are at the beginning and 46% in the middle), while dealers are only optimizing websites for those who are…See More
yesterday
Ralph Paglia posted a blog post

JD Power CEO Finbarr O'Neill to Retire

COSTA MESA, Calif.  - J.D. Power chief executive officer and president Finbarr O’Neill will retire in March, the company announced Wednesday.In a news release, the company said O’Neill will stay on during the transition process when the new CEO takes the helm. Following that transition, he will be a senior adviser for J.D. Power.   …See More
yesterday

Media
Manoar Molla is now a member of Automotive Digital Marketing
yesterday
Ralph Paglia's photo was featured

My Fave Car Peeps at JEWEL in Las Vegas

My Fave Car Peeps at JEWEL in Las Vegas
Sunday
Ralph Paglia posted photos
Sunday

Influencer
Jasen Rice's video was featured

Quick Tip 34: The Key Driver to the Success of Your Inventory

Jasen Rice explains what the key driver to the success of your inventory is in this Lot Party Show Quick Tip.
Sunday

Vendor
Josh Blick's video was featured

Adopt a No Fake News Culture

Josh Blick explains why dealers should adopt a "no fake news" policy in their store in order to truly understand what's going on financially.
Sunday

Automotive Marketing Community Photos

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Top Ten Most Popular Automotive Marketing Posts of the Past 30 Days 

ADM Blog Posts

Six Social Media Statistics From Digital Airstrike That Will Scare You!

Posted by Ralph Paglia on October 16, 2017 at 8:00pm 0 Comments

6 Spooky Social Media Statistics From Digital Airstrike That Will Scare Most Business Owners

We live in a world of ratings and reviews. It is the virtual word of mouth, only much more powerful. In fact, 88%…

Continue

JD Power CEO Finbarr O'Neill to Retire

Posted by Ralph Paglia on October 15, 2017 at 3:30pm 0 Comments

COSTA MESA, Calif.  - J.D. Power chief executive officer and president Finbarr O’Neill will retire in March, the company announced Wednesday.…
Continue

Is Email Still The Preferred Way To Reach Customers?

Posted by Vidushi Jain on October 14, 2017 at 5:00pm 0 Comments

Is Email Still The Preferred Way To Reach Customers?

Customer touch points are important, however in this world of sales & marketing overload, customers have become unresponsive to sales and marketing emails that they receive…

Continue

Is Your Service Marketing Budget out of Whack?

Posted by Scot Eisenfelder on October 13, 2017 at 6:30am 0 Comments

Is your service marketing budget out of whack?

And if so, …

Continue

Understanding the mobile experience of a dealership’s fixed-op customer

Posted by Thomas F. Jung on October 13, 2017 at 2:00am 0 Comments

Get ready for three full days of content and networking, where you’ll learn what’s working now in automotive marketing, sales and management, and how you can combine them to grow profitability at your dealership. Reserve your seat at DSES…

Continue

BLACK BOOK DATA SHOWS VEHICLE VALUES STRENGTHENING FOLLOWING HURRICANE REPLACEMENT ACTIVITY

Posted by Black Book on October 12, 2017 at 12:00pm 0 Comments

All vehicles are averaging a 12-month depreciation of -14.5%, assisted by heightened vehicle replacement activity following Hurricanes Harvey and…

Continue

Why Autonomous Flying Cars May Beat Fully Autonomous Cars to Market

Posted by Kevin Root on October 12, 2017 at 12:00pm 0 Comments

The average American worker spends 26 minutes commuting to and from work each day.

And while that may not seem too bad on the surface, this adds up to about nine days each year that the average commuter spends in a car, on the bus, or on the train. Seventeen percent of us…

Continue

Jumpstart Announces Partnership With VehicleHistory.com

Posted by John Sternal on October 10, 2017 at 7:30am 0 Comments

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company and division of Hearst Autos, today announced an exclusive advertising sales representation agreement with VehicleHistory.com, an auto research website that provides consumers with free access to the most…

Continue

Dealership Staff Stressed Out? Try Storytelling Your Way To Increased Productivity

Posted by Mike Gorun on October 10, 2017 at 6:30am 0 Comments

Let’s face it. The car business can be brutal. Many in auto …

Continue

Maserati North America Selects Affinitiv to Provide Aftersales Marketing Solutions for Maserati LUX Owner Retention Program

Posted by Scot Eisenfelder on October 9, 2017 at 7:00am 0 Comments

Chicago, IL—October 9, 2017— Affinitiv, a leading provider of marketing and technology services to automotive manufacturers and dealerships, today announced it has been selected by Maserati North America as the exclusive aftersales marketing provider for its LUX owner retention program.…

Continue

ADM Forum

Car Buyer Myth Busters from PERQ

Started by Ralph Paglia in WEBSITE CONTENT - How to Get Visitors to Interact, Engaging Content, Driving Increased Website Visitor-to-Dealer Contact Conversion Rates yesterday. 0 Replies

5 Key Car Buyer Myths and Realities Myth……Reality!1.     By the time consumers reach a dealership website, they are ready tomake a purchase.76% of dealership website users say they are not ready to buy (30% are at the beginning and 46% in the middle), while dealers are only optimizing websites for those who are…Continue

Tags: from, PERQ, Busters, Myth, Buyer

Driving traffic with Reputation Marketing

Started by Chris Snellgrove in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic Oct 2. 0 Replies

Reputation Sensei combines brand marketing and reputation management to help businesses build, manage, protect and market their online reputation to the 91% of people that look at online reviews and reputation before making a purchasing decision. Digital Media Nation Drives Trust and Referrals with the Launch of Reputation Sensei Peachtree Corners, GA, September 18, 2017 --(PR.com)-- Digital Media Nation, a marketing agency specializing in reputation, social media and video marketing officially…Continue

Tags: marketing, reputation

Confirm and Cultivate Your HVA

Started by Garry House in PROCESS MANAGEMENT- CRM, BDC and lead Management Processes, Emails, Phone Scripts, Facility Design, Tools and Suppliers. Last reply by Ralph Paglia Oct 1. 1 Reply

Your Highest-Value Activity (HVA) will drive your greatest incremental profit!And most retail automotive management professionals acknowledge that the largest potential profit improvement can be achieved by generating additional vehicle sales department gross. So, I have recently made a point to ask my dealer-clients, their CFOs, their GMs, and their sales managers:“How do you…Continue

Tags: HVA, Your, Cultivate, and, Confirm

Why is it important to differentiate between mobile and desktop in SEO?

Started by Susan Daigle in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices. Last reply by GoSiter Technology Pvt. Ltd. Sep 28. 1 Reply

Distinguishing clearly between the mobile platform and the desktop platform is of paramount importance when it comes to search engine optimization. More specifically, mobile platform has not just influenced the way businesses used to represent themselves over the internet but, it has entirely changed the concept of online branding. Now SEO experts…Continue

Tags: and, mobile, desktop, in, SEO?

Understanding Customer Intent

Started by Colin Forrest in WEBSITE CONTENT - How to Get Visitors to Interact, Engaging Content, Driving Increased Website Visitor-to-Dealer Contact Conversion Rates Sep 22. 0 Replies

Understanding customer intent has traditionally been separated into three main categories of internet searches, NIT -  Navigational, Informational, and Transactional. For many automotive dealers, as sales commonly occur in brick-and-mortar showrooms, it may be difficult for such companies to understand what they can do to improve their online visibility so that it has tangible…Continue

Tags: Intent, Customer, Understanding

Ideas to attract service staff?

Started by Jacob Griffin in FIXED OPERATIONS - Service, Parts, Body Shop, Accessories, etc. Sep 8. 0 Replies

Does anyone have suggestions for gaining applicants among the service department?I've tried it all from yard-signs to calling the schools and asking for people right out of training but am still having a hard time?Any input or ideas would be appreciated.Continue

Unique Digital/SEO Marketing Solutions?

Started by Jacob Griffin in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC) Sep 8. 0 Replies

Does anyone have any standout Digital/SEO Marketing Solutions that have worked well and have stood out amongst their competition? Continue

Tags: Cadillac, Luxury, Dealer, Optimization, SEO

What are the Top 5 Ways for a Car Dealer to Improve their Reputation?

Started by Ralph Paglia in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC). Last reply by Colin Forrest Aug 29. 1 Reply

5 Ways To Boost Car Dealer Reputation from Ralph Paglia on Vimeo.Thank you to CBT News for publishing this video which shows their recommendations for the top 5 ways for a Car Dealer to improve the reputation of his/her dealership.When bad press is written or poor reviews are posted about a Car Dealership, the damaging effects can last for years. Online reviews can be disputed…Continue

Tags: Reputation Management, Reputation, Improve, Car Dealer, Top 5 Ways

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Automotive Marketing and Car Dealer News from AutoBlog

ADM Events Posted for Automotive Professionals

FREE WEBINAR: Beard & Hair – Ask Me Anything! (BAHAMA)

It was so good the first time around, we had to do it again!

DealerOn’s very own Greg Gifford (“the Beard”) and Shaun Raines (“the Hair”) will share a high energy dual presentation on SEO and SEM.

This outstanding 1 hour webinar is a fast-paced Q&A format where these two experts will share detailed answers to all of your critical SEO and SEM questions. Come prepared with all of your queries and conundrums for this…



Time:November 30, 2017 from 12pm to 1pm
Location:https://www.dealeron.com/webinar/beard-hair-ask-anything-bahama
Website or Map:https://www.dealeron.com/webi…
Export to Outlook or iCal (.ics)

FREE WEBINAR: The Art of Building an Authentic Brand

FACT: The customer experience begins long before they ever set foot inside your dealership.

Yet, many dealerships have messaging that is not always equal to reality, leaving consumers disappointed and, ultimately, spending their money elsewhere.

Authentic branding –> Happier customers –> Bigger profits  

DOES YOUR DEALERSHIP NEED TO IMPROVE ITS BRANDING?

Join this…



Time:November 16, 2017 from 12pm to 1pm
Location:https://www.dealeron.com/webinar/art-building-authentic-brand
Website or Map:https://www.dealeron.com/webi…
Export to Outlook or iCal (.ics)

FREE WEBINAR: Twitter Strategies that Sell More Cars!

Twitter is “What’s Happening” in the world. And when it comes to automotive, on average there are over 146,000 tweets per day with the intent of “I need a new car”.  In addition to the number of people tweeting, POLK / DLX data shows that there are over 12 million in-market car shoppers on Twitter every month.

IF YOU’RE NOT USING TWITTER TO CONNECT WITH CAR SHOPPERS, YOU ARE MISSING AN ENORMOUS OPPORTUNITY!

If your dealership has been…



Time:November 9, 2017 from 12pm to 1pm
Location:https://www.dealeron.com/webinar/twitter-strategies-sell-cars
Website or Map:https://www.dealeron.com/webi…
Export to Outlook or iCal (.ics)

FREE WEBINAR: How to Innovate…Before it’s too Late!

What do Toys R Us, Blockbuster, MySpace, Kodak and Sears all have in common?  

 

They were once the most innovative in their industry but then failed to notice when something new was entering the marketplace to displace their success. Their stories illustrate how missed opportunities and tunnel vision can send even a mighty enterprise off-course. Furthermore, their failure to innovate should be a cautionary tale for every business to…



Time:November 2, 2017 from 12pm to 1pm
Location:https://www.dealeron.com/webinar/how-to-innovatebefore-its-too-late
Website or Map:https://www.dealeron.com/webi…
Export to Outlook or iCal (.ics)

FREE WEBINAR: The Secret Formula for Customer Loyalty & Employee Retention!

The Secret Formula for Customer Loyalty & Employee Retention?!

Does it really exist? Industry veteran Mat Koenig says it does!

In fact, he says that there are TWO SIMPLE STRATEGIES THAT CURB EMPLOYEE TURNOVER, BOOST CUSTOMER LOYALTY, & INCREASE PROFITS!

In this powerful webinar, Mat will share the 2 simple adjustments that can help you take your dealership to the next level without increasing your ad…



Time:October 26, 2017 from 12pm to 1pm
Location:https://www.dealeron.com/webinar/secret-formula-customer-loyalty-employee-retention
Website or Map:https://www.dealeron.com/webi…
Export to Outlook or iCal (.ics)

 
 
 

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

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Top Automotive Marketing Forum Discussions

1. Confirm and Cultivate Your HVA

Posted by Garry House on August 17, 2017

3. Car Buyer Myth Busters from PERQ

Posted by Ralph Paglia on October 15, 2017

4. Understanding Customer Intent

Posted by Colin Forrest on September 22, 2017

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ADM Notes

ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Blog Post Featured

Created by Ralph Paglia Jan 16, 2009 at 10:24am. Last updated by Ralph Paglia May 10, 2010.

Internet Sales Manager Resources and Blogroll

ADM Professional Community Blogroll:
1. Social Media Optimization 

2. Persuasive Concepts Social Marketing 

3. Kia Community 

4. Toyota Social Media

5. Social Media Marketing 

6. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
---------------------
Get listed on this Blogroll; send your blog title text and your blog's associated URL. Include a link to your site's page showing the ADM title text: "Automotive Digital Marketing" linked to: http://www.automotivedigitalmarketing.com to Ralph Paglia via ADM.

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Automotive Marketing News

Nissan applies chuckles to big pickup marketing

Nissan's newest Titan TV ad inserts a belly laugh into the solemn no-nonsense world of advertising big pickups.

VW's hippie ad includes classic Microbus and Beetle but no new cars

It's rare for an automaker to run a TV ad that does not include a single shot of a new car. But that is what VW is doing with a hippie-filled spot touting its new six-year/72,000-mile bumper-to-bumper warranty.

Waymo goes public with comprehensive autonomous safety assessment

Waymo, Google's self-driving car affiliate, made a comprehensive safety assessment of its autonomous vehicles available to the public on Thursday, publishing a detailed safety report on its website.

Cadillac's Melody Lee to lead Book vehicle subscription expansion

Melody Lee, director of brand marketing, will be global director of Book by Cadillac, effective Nov. 1. She will oversee the car service program as it enters its "next phase of growth," according to Cadillac.

Audi makes actor think faster

In the latest viral video to join our charts, Audi pairs up with social media site Reddit for a special "Ask Me Anything."

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

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