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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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Ralph Paglia
Editor-in-Chief

Arnold Tijerina
Editor, Content Marketing 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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PSA to Put Regional HQ in Atlanta (1/19/18)

Southern charm? PSA to put regional HQ in Atlanta, plus, Alabama's auto appeal; NAFTA woes; Lexus 'Panther' placement; A limited Land Rover; GM exec's CarPlay critique; Bullitt benefit.

GM Gets a $1 Billion Legal Reprieve (1/19/18)

GM gets a $1 billion legal reprieve; Ford's 'do not drive' directive raises questions; Audi still ahead in China; New way to send cars Down Under; Blackberry's cybersecurity tips.

Top 4 Most Popular Automotive Marketing Videos of Past 30 Days

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Auto Industry Marketing and Advertising News

2019 Ford Ranger trim levels — here's how they compare

Filed under: ,,,,

XL, XL Chrome, STX, XLT, XLT Chrome, XLT Sport, Lariat, Lariat Chrome, and Lariat Sport. The gang's all here!

Continue reading 2019 Ford Ranger trim levels — here's how they compare

2019 Ford Ranger trim levels — here's how they compare originally appeared on Autoblog on Sun, 14 Jan 2018 12:15:00 EST. Please see our terms for use of feeds.

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Latest ADM Activity - Click "More" at bottom!

Walter Moore posted a blog post

Want to Promote Your Business? Instagram Is The Grandest Platform Among All!

In the present time, people are much habituated with social media. Certainly, we are also not out of that part, and you will observe that if one day, you would not be able to spend time on the social site such as Facebook, and Instagram. Facebook and this app are related to each other. Once, Facebook had bought Instagram. At…See More
53 minutes ago
Dixie Somers posted a blog post

5 Ways You Can Manage Your Car Online

As more and more technology finds its way into today’s automobiles, it’s easy to want to continue that same experience once your car is parked. As technology continues to make your life easier, embracing technology to “manage” your car can only add to the simplicity. Here are 5 easy ways to get the most out…See More
5 hours ago
Lizzie Weakley posted a blog post

Crash, Bang, and Boom: How to Restore Your Car to its Fomer Glory

Your car might have seen better days. After years of use and wear, its mileage is high and the engine is showing signs of deterioration. Nevertheless, there are many ways to restore your car to its former glory. Fuel TankThe fuel tank is one of the most important parts of your car. While…See More
6 hours ago
Jim Leman posted a blog post

TagRail™ Launches Digital Retail Platform that Pulls Shoppers from their Livingrooms to Dealers’ Showrooms

TagRail™, the creator of DealerTag™ and the Lexus Plus CEM App, announced today the general availability of its Digital Retail Platform. It is a dealer-customizable and brandable online car-buying tool to help dealerships attract, engage, and close more online shoppers through a frictionless online transition from their “Livingroom to the Showroom.” …See More
8 hours ago
Bill Wittenmyer posted a video

Freebie Friday - Inspect What You Expect

In this Freebie Friday, ELEAD1ONE Partner Bill Wittenmyer says it’s time for you to inspect what you expect. That means always checking in on the customer ex...
14 hours ago
Timmy D. James posted a blog post

Body Language Is Important…But Even More So In Digital Marketing

Interpreting meaning through communication can be hard. For example, the simple statement “Fine.” What does that word really mean? Ultimately, it depends on the context and, more importantly, how it’s said and the body language which happens in that exact moment. When your significant other says “fine,” you darn well better…See More
15 hours ago
Howard J Moorey updated their profile
18 hours ago
Robert Dale posted a blog post

INCS Addresses Inaccurate Reporting on Charters

NEW YORK - MARCH 30: A student reads on a dot... The folks at Illinois Network of Charter Schools released a statement today addressing a pair of news reports that they say inaccurately depict charter schools. We are running their response, too, because we notice that the mainstream media discourse on charters is often clouded by misconceptions and myopia.The articles also missed a larger truth about charter schools: charter schools are schools of choice, unlike traditional public schools and…See More
19 hours ago

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Cynthia Madison posted a blog post

An automotive spare parts online shop may be the perfect business idea for you

The automotive car parts industry is continuously growing, due to the increasing interest car owners show to this particular solution when it comes to their vehicles. Aftermarket auto car parts show the same quality as manufacturer ones do, but the prices at which these come are significantly lower. For many, this was a perfect business opportunity which made them prosperous business persons. If you think that this idea may suit you as well, we have some simple reasons why you should establish…See More
20 hours ago
Ralph Paglia's 10 photos were featured
yesterday
Ralph Paglia's video was featured

Ancira Auto Group Social Marketing Elizabeth Barerra on Embracing Rather Than Blocking Social (1)

Ancira Auto Group Social Marketing Elizabeth Barerra on Embracing Rather Than Blocking Social (1)
yesterday
Bill Wittenmyer's 2 videos were featured
yesterday
Jasen Rice's video was featured

Quick Tip 38: What Percentage of Your Inventory Should be Trades vs. Purchases

In this video, Jasen Rice goes over -what percentage of your inventory should be trades vs. purchases -how purchases affect pricing and turn around time Lotp...
yesterday
Cory Mosley's video was featured

Progressive Retail Episode 42 - Dr. Willie Jolley

On this new episode of Progressive Retail, Cory invites speaker and author Willie Jolley to discuss goals, achievement and maintaining relationships while wo...
yesterday
Rachelle Wilber's blog post was featured

How to Get Your Cars from the Factory to the Showroom

Owning and operating an automotive dealership is clearly a big job. It can be immensely stressful to own and run a business that sells small products. Vehicles are massive pieces of equipment. They're a whole other ballgame. If you're interested in a career that involves running your own auto…See More
yesterday
Ujj Nath's blog post was featured

Service Departments, Get Ready for the future of Voice!

Consumers are all about convenience. The Internet has opened access to instant information and new technology continuously enables consumers to accomplish goals faster, access information more easily and organize their lives -- all without the help of a single live person.In fact, the most influential new technology may well be…See More
yesterday
Kent Charlie's blog post was featured

7 Amazing Benefits Of Driverless Vehicles That You May Not Even Know

Driverless vehicles will soon be here before you even know it.Several of the finest automakers are already showing off their autonomous vehicle technology, and many of them are already aiming to roll out vehicles with full driverless ability by 2020.These vehicles can transform our lives in ways more…See More
yesterday
Crystal Hartwell's blog post was featured

100,000 Digital License Plates from Reviver Auto to Hit Roads in 2018

Galpin Ford first to sell RPlate in California; RConnect cloud platform launches, makes registration renewals and personalization easy to implement Detroit, MI – Reviver Auto, creator of the world’s first digital license plate, today announced that 100,000 RPlate Pros…See More
yesterday
Profile IconRobert Stenson and Robert Dale joined Automotive Digital Marketing
yesterday
Rachelle Wilber posted a blog post

How to Get Your Cars from the Factory to the Showroom

Owning and operating an automotive dealership is clearly a big job. It can be immensely stressful to own and run a business that sells small products. Vehicles are massive pieces of equipment. They're a whole other ballgame. If you're interested in a career that involves running your own auto…See More
yesterday

ADM Blog Posts

How to Get Your Cars from the Factory to the Showroom

Posted by Rachelle Wilber on January 18, 2018 at 3:18pm 0 Comments

Owning and operating an automotive dealership is clearly a big job. It can be immensely stressful to own and run a business that sells small products. Vehicles are massive pieces of equipment. They're a whole other ballgame. If you're interested in a career that involves…

Continue

Service Departments, Get Ready for the future of Voice!

Posted by Ujj Nath on January 17, 2018 at 6:30am 0 Comments

Consumers are all about convenience. The Internet has opened access to instant information and new technology continuously enables consumers to accomplish goals faster, access information more easily and organize their lives -- all without…

Continue

7 Amazing Benefits Of Driverless Vehicles That You May Not Even Know

Posted by Kent Charlie on January 16, 2018 at 9:42pm 0 Comments

Driverless vehicles will soon be here before you even know it.

Several of the finest automakers are already showing off their autonomous vehicle technology, and many of them are already aiming to roll out vehicles with full driverless ability by 2020.

These vehicles…

Continue

100,000 Digital License Plates from Reviver Auto to Hit Roads in 2018

Posted by Crystal Hartwell on January 16, 2018 at 10:30am 0 Comments

Galpin Ford first to sell RPlate in California; RConnect cloud platform launches, makes registration renewals and personalization easy to implement

 

Detroit, MIReviver Auto, creator of…

Continue

Auto Red Flags: 4 Issues that Will Get You Pulled Over

Posted by Anica Oaks on January 16, 2018 at 9:17am 0 Comments

Your local law enforcement expects you to keep your car in good repair before heading out onto the roadways. If the highway patrol, city police, or county sheriff catch you driving a car in questionable condition, you could be stopped and ticketed.

You can avoid an…

Continue

Communication Makes Everything Easier

Posted by Mike Gorun on January 16, 2018 at 6:59am 0 Comments

In our fast-paced society, some of the things done just a short time ago to impress and retain customers no longer work. Today, business owners can’t always keep on top of the latest and greatest ways to keep their customers loyal.  However, there is one thing that hasn’t changed much over the years – personal…

Continue

Attention Customers…Are You Paying Attention?

Posted by Scot Eisenfelder on January 15, 2018 at 6:44am 0 Comments

One of the biggest marketing challenges is to capture the attention of your intended audience. We are all bombarded with hundreds of marketing messages every day, and to a great degree, we…

Continue

What Makes Integrated Text And Voice Tracking So Powerful?

Posted by Vidushi Jain on January 12, 2018 at 10:30pm 0 Comments

“The first step in exceeding your customer's expectations is to know those expectations.” — Roy H. Williams

72% customers today want to connect with businesses through multiple channels (www.thebridgecorp.com). Call and…

Continue

Don’t Let Your Dealership Become a Casualty of War

Posted by Timmy D. James on January 12, 2018 at 6:51am 0 Comments

Amazon and Google are engaged in a war. Both produce proprietary hardware that…

Continue

Why Lithium Is the Future of Automotive Batteries & Why That Impact Will Be Bigger Than Expected

Posted by Veronica Pembleton on January 11, 2018 at 9:00am 0 Comments

If you approach the subject of batteries from a broader sense, you’ll have heard in your day to day life people complaining that batteries these days are too expensive, are poor, run out quickly, take too long to charge.

Whether this refers to a car battery,…

Continue

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How To Really Make Money Selling Used Cars

Started by Michael Pokora in FIXED OPERATIONS - Service, Parts, Body Shop, Accessories, etc. on Tuesday. 0 Replies

5 Big ideas to Improve Used Vehicle Profitability in 2018 Making money in used vehicles can be a very lucrative side of the automotive business, yet most dealers leave a great deal of margin on the table with each transaction.  To really be good at this side of the business, it helps to understand some of the larger economic…Continue

Tags: cars, in, 2018, used, on

What Concerns Do You Have As A Marketer Going Into 2018?

Started by Ralph Paglia in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic Jan 8. 0 Replies

Forget ad blocking – or even ad fraud. Those are low on the totem pole of industry issues causing concern for marketers and advertisers as they roll out their marketing plans for 2018.Instead, viewability and accurate measurement is the biggest cause for concern, according to a…Continue

Tags: Marketer, Going, Into, 2018, A

Ideas to attract service staff?

Started by Jacob Griffin in FIXED OPERATIONS - Service, Parts, Body Shop, Accessories, etc.. Last reply by Michael Pokora Jan 5. 1 Reply

Does anyone have suggestions for gaining applicants among the service department?I've tried it all from yard-signs to calling the schools and asking for people right out of training but am still having a hard time?Any input or ideas would be appreciated.Continue

Will There Be An American Reckoning In 2018?

Started by Ralph Paglia in RANTS, RAVES, OPINIONS and HUMOR; For the Uncensored Voice of Car Guys and Gals - What's Bugging you?!?! Got something funny or ironic? Need to Vent? Jan 1. 0 Replies

“Banned” Book by Best-Selling Author Predicts...American Reckoning of 2018A loud “crack!” sends a shiver down your spine.The statue falls from its pedestal, face first, into the dirt below.The crowd cheers as a heavy-set woman stomps on its head and spits. Others follow…You take your wife’s hand and cross to the other side of…Continue

Tags: 2018, Reckoning, American

Do You Have a 20+ Minute Daily One-Way Commute?

Started by Garry House in Uncategorized or Does Not Fit Into Any Pre-Defined Category Dec 28, 2017. 0 Replies

It seems like I’ve recently been getting more inquiries like the following from client-dealers and their managers:“I know I can become a more effective and productive leader/manager, but how can I learn how to do this without adding an increased time investment to my professional life. I’m already committed for 60+ hours per week!”Well at least they’re not saying 80+ hours per week like I was frequently hearing during the 2003 – 2010 period! And although I think that 60+ hours per week may…Continue

Unique Digital/SEO Marketing Solutions?

Started by Jacob Griffin in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC). Last reply by Dale Ferrell Dec 15, 2017. 1 Reply

Does anyone have any standout Digital/SEO Marketing Solutions that have worked well and have stood out amongst their competition? Continue

Tags: Cadillac, Luxury, Dealer, Optimization, SEO

11 Car Sales Email Templates From Jazel To Boost Your Appointment Rates

Started by Ralph Paglia in PROCESS MANAGEMENT- CRM, BDC and lead Management Processes, Emails, Phone Scripts, Facility Design, Tools and Suppliers Dec 11, 2017. 0 Replies

11 Brilliant Car Sales Email Templates To Boost Your Appointment RatesSometimes it feels like emails are writer’s-block magnets. You know you have to send one, but when it comes down to it, none of the words are coming to…Continue

Tags: Boost, To, Your, Appointment, Rates

We’ve innovated the car, now how about the buying experience?

Started by Ralph Paglia in TOOLS, FILES and TEMPLATE RESOURCES - Share Your Files, Apps, Spreadsheets, Email Templates, Phone Scripts, Letters, Tracking Tools, Links, etc. Nov 30, 2017. 0 Replies

OEMs, dealers and customers are dynamically redefining how they interact with each other, with consumers increasingly expecting a seamless experience across both digital and physical touchpoints, according to WEF. The article “Seamless Journeys” discusses how the development of a “data economy” would be particularly transformative for the automotive industry and how its digitization will decentralize both production and the supply chain.We’ve innovated the car, now how about the buying…Continue

Tags: about, buying, experience?, how, now

8 Typical Dealership Management Shortcomings

Started by Garry House in Uncategorized or Does Not Fit Into Any Pre-Defined Category Nov 20, 2017. 0 Replies

        ► Organizational Design                            ► Compensation Planning        ► Employer Branding                                ► Hiring and Onboarding        ► Communicating Expectations                  ► Performance Management        ► Career Path Planning                             ► Leadership DevelopmentThese are the core elements of the consultancy in which Garry House & Associates specializes today. Woven together, these eight components represent the foundation of…Continue

New Firefox Quantum. Is It Fast? Is It Good?

Started by Ralph Paglia in TOOLS, FILES and TEMPLATE RESOURCES - Share Your Files, Apps, Spreadsheets, Email Templates, Phone Scripts, Letters, Tracking Tools, Links, etc. Nov 17, 2017. 0 Replies

The new Firefox. Fast for good.Today we’re thrilled to introduce you to our brand new browser — Firefox Quantum.What you’ll notice first is that the new Firefox is blazing fast. In fact, you’ll enjoy speeds up to twice as fast as a year ago. It’s also more powerful. We’ve rebuilt Firefox from the ground up to focus on how you use the Web today to watch, listen, create…Continue

Tags: Is It Good, Is It Fast, Quantum, Firefox, New

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Automotive Marketing and Car Dealer News from AutoBlog

2019 Ford Ranger trim levels — here's how they compare

Filed under: ,,,,

XL, XL Chrome, STX, XLT, XLT Chrome, XLT Sport, Lariat, Lariat Chrome, and Lariat Sport. The gang's all here!

Continue reading 2019 Ford Ranger trim levels — here's how they compare

2019 Ford Ranger trim levels — here's how they compare originally appeared on Autoblog on Sun, 14 Jan 2018 12:15:00 EST. Please see our terms for use of feeds.

Permalink |  Email this |  Comments

ADM Events Posted for Automotive Professionals

NADA Convention and Exposition

All NADA activities…



Time:March 22, 2018 at 7:30am to March 25, 2018 at 4pm
Location:Las Vegas Convention Center
Street:3150 Paradise Road
City/Town:Las Vegas, NV 89109
Website or Map:http://show.nada.org/
Phone:703.821.7141
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ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.

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Created by Ralph Paglia Jan 16, 2009 at 10:18am. Last updated by Ralph Paglia May 10, 2010.

Automotive Marketing News

PETA auto show protest, aimed at FCA, is misdirected

People for the Ethical Treatment of Animals plans to protest FCA at the Detroit auto show for something one of its dealers is doing: sponsoring a long-time dog-sled race in Alaska.

Buick's Avenir subbrand expected to grow across lineup

Buick's Avenir subbrand is poised to grow across the marque's lineup of cars and crossovers. Duncan Aldred, vice president of Global Buick and GMC, said expanding Avenir is a way for Buick to better compete.

GM, Ford repeat as loyalty champions

For a third year in a row, GM finished as the top manufacturer in IHS Markit's Loyalty Awards, while Ford extended its streak to eight years for customer loyalty to a specific make.

Mercedes-Benz expects 25 percent of its sales will happen online by 2022, sales chief Britta Seeger says

Mercedes-Benz estimates that 25 percent of its new- and used-vehicle sales will be completed online by 2025, sales chief Britta Seeger says.

Chevrolet ready for Winter Olympics but mum on Super Bowl

Chevrolet will once again go for advertising gold at the Winter Olympic Games, but it won't tip its hand on the Super Bowl.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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