Automotive Digital Marketing ProCom

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

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Ralph Paglia
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Editor, Social Media 

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Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Toyota's Big-Game Green Pitch (2/5/16)

Super Bowl 50: Toyota's big-game green pitch, Hyundai's design 'engineer', another FCA surprise?; VW delays '15 results; Zetsche's margin pledge; Bentley fastback SUV?; Toyota nears milestone.

Toyota Raises Net Profit Outlook (2/5/16)

Toyota raises net income outlook; Takata turns a profit; Obama to propose $10-per-barrel oil tax; VW replaces top U.S. lawyer; Super Bowl star power.

Conti Recalls Airbag Components (2/4/16)

Conti recalls airbag control units in 5M vehicles: Benz, Honda, FCA issue callbacks; Feds probe GM plant death; The lure of India; A sporty turn for Kia?; 'Friends' star to host 'Top Gear.'

VW Plans 'Emotional' Ad Push (2/4/16)

VW plans 'emotional' ads in bid to rebuild trust; Daimler Q4 profit surge; Yen trims Mazda's earnings; Google's rainy-day plan; Scion's demise: When Japan's U.S. ventures go wrong.

Inside Scion's Demise (2/3/16)

Inside Scion's demise: Leap forward' for Toyota?, Quirky youth to practical buyers, One last product push, Sales ups and downs; Weird ads, right?, 'Lesser Toyota' reputation.

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Auto Industry Marketing and Advertising News

This Hyundai commercial may be the weirdest of Super Bowl 50

Filed under: , , ,

Hyundai's latest Super Bowl 50 ad ditches the star support of its other spots, and we aren't totally sure how that will play out for the brand on Sunday.

Continue reading This Hyundai commercial may be the weirdest of Super Bowl 50

This Hyundai commercial may be the weirdest of Super Bowl 50 originally appeared on Autoblog on Thu, 04 Feb 2016 19:55:00 EST. Please see our terms for use of feeds.

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Kevin Hart tracks his daughter's Genesis in Hyundai Super Bowl ad

Filed under: , , , , , , ,

Kevin Hart uses the Blue Link Car Finder on his smartwatch to track his daughter's date in Hyundai's humorous Super Bowl ad for the Genesis sedan.

Continue reading Kevin Hart tracks his daughter's Genesis in Hyundai Super Bowl ad

Kevin Hart tracks his daughter's Genesis in Hyundai Super Bowl ad originally appeared on Autoblog on Thu, 04 Feb 2016 17:00:00 EST. Please see our terms for use of feeds.

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Toyota Prius Super Bowl commercial is so metal, bro

Filed under: , , , , ,

Toyota has gone full metal with its new Super Bowl ad, featuring the new Prius, a Gibson Flying V, a keytar, and a granny flashing the sign of the horns.

Continue reading Toyota Prius Super Bowl commercial is so metal, bro

Toyota Prius Super Bowl commercial is so metal, bro originally appeared on Autoblog on Thu, 04 Feb 2016 13:45:00 EST. Please see our terms for use of feeds.

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Latest ADM Activity - Click "More" at bottom!

Chris Miller's blog post was featured

Recalls and the Connected Car: Is In-Vehicle Technology the Answer?

Today’s cars come with very sophisticated technology, including live navigation with traffic and obstacle reports, collision avoidance systems, cell phone integration and wireless connectivity. Automakers are now investigating how they can leverage this technology to communicate any vehicle issues to vehicle owners. The OnStar…See More
45 minutes ago
Profile IconAlexia Henson and Tom Cannata were featured
45 minutes ago
Profile IconBarbara J. Beauchamp, Munn Heritage, Haley Watley and 4 more joined Automotive Digital Marketing ProCom
1 hour ago
J. Prentice Parton and Ralph Paglia are now friends
3 hours ago

Influencer
Paul Potratz posted a blog post

Developing Content To Generate Sales

Make sure your site is accessible and resourceful to your clients.Many dealers aren’t taking advantage of using content as a way to generate sales. On this week’s episode of Hard Facts, Samantha is covering how you can start implementing action items that will not only increase the resourcefulness of your site but will increase your SEO as well.See More
4 hours ago

Influencer
sara callahan liked Tom Cannata's blog post The Long Arm of Loyalty
7 hours ago
miltonferrara posted a blog post

Grab Your car in the Most Handsome Manner

Do you want to buy a new car? Then there is no doubt that you need to make research before buy go for buying it. There are some steps of research. You will have to follow it and maintain it throughout the procedure. If you are trying to do online research then you will have to know the names of the websites from where you will get the authentic information. Once you come to know the names of these sites the work will know everything about the car that you want to buy.…See More
8 hours ago
Chris Miller posted a blog post

Recalls and the Connected Car: Is In-Vehicle Technology the Answer?

Today’s cars come with very sophisticated technology, including live navigation with traffic and obstacle reports, collision avoidance systems, cell phone integration and wireless connectivity. Automakers are now investigating how they can leverage this technology to communicate any vehicle issues to vehicle owners. The OnStar…See More
8 hours ago

Influencer
Joseph Little's blog post was featured

This Week in Social Media

News for the Week of 2.4 Snapchat Add Me URLsSnapchat recently rolled out Add Me URLs to make adding people even easier. Users are now able to copy their own unique URLs and instantly share them via apps like Twitter, as well as add them in places like…See More
13 hours ago

Influencer
Mike Gorun's blog post was featured

Know your Competition! What Independents Are Doing to Retain Customers

There is a constant stream of advice from industry experts concerning customer loyalty and retention. While most of the advice is on point, a large piece is typically missing in the bigger picture. In order to increase market share, businesses must be aware of what their competition is doing. Turning a blind eye to pricing and…See More
13 hours ago
Tom Cannata's blog post was featured

The Long Arm of Loyalty

In the decades I’ve been in the automotive industry, I’ve rarely seen a dealerships compete on anything other than price.  After all, it’s pretty easy to compare pricing, especially with the advent of the internet.  Today, more than ever, the consumer has the ability to shop faster, further and with all the tools that strip…See More
13 hours ago

Influencer
Eliana Raggio's 3 events were featured
13 hours ago

Influencer
Joseph Little posted a blog post

This Week in Social Media

News for the Week of 2.4 Snapchat Add Me URLsSnapchat recently rolled out Add Me URLs to make adding people even easier. Users are now able to copy their own unique URLs and instantly share them via apps like Twitter, as well as add them in places like…See More
yesterday

Influencer
Eliana Raggio posted events
yesterday

Influencer
Eliana Raggio updated an event
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FREE WEBINAR:: The 5 Super Powers of Persuasion at http://www.dealeron.com/webinar/the-5-super-powers-of-persuasion/

March 10, 2016 from 12pm to 1pm
In every dealership, it’s the BDC agents and salespeople who speak with more potential customers than anyone else and in today’s harsh economy, customers are typically demanding, constantly in a hurry and usually want information right now. Let’s face it… when you blow that call, they don’t call back and say, “You want to try again?” YOU DON’T GET A SECOND CHANCE TO MAKE A FIRST IMPRESSION!! For any salesperson, your phone skills can be the difference between making more money and, well…not. So…See More
yesterday

Influencer
Mike Gorun posted a blog post

Know your Competition! What Independents Are Doing to Retain Customers

There is a constant stream of advice from industry experts concerning customer loyalty and retention. While most of the advice is on point, a large piece is typically missing in the bigger picture. In order to increase market share, businesses must be aware of what their competition is doing. Turning a blind eye to pricing and…See More
yesterday
Tom Cannata posted a blog post

The Long Arm of Loyalty

In the decades I’ve been in the automotive industry, I’ve rarely seen a dealerships compete on anything other than price.  After all, it’s pretty easy to compare pricing, especially with the advent of the internet.  Today, more than ever, the consumer has the ability to shop faster, further and with all the tools that strip…See More
yesterday
Boris Maksumov and Hermanson are now friends
yesterday

Influencer
Ralph Paglia's 2 blog posts were featured
yesterday
william Atack posted blog posts
yesterday

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Recalls and the Connected Car: Is In-Vehicle Technology the Answer?

Posted by Chris Miller on February 5, 2016 at 4:58am 0 Comments

Today’s cars come with very sophisticated technology, including live navigation with traffic and obstacle reports, collision avoidance systems, cell phone integration and wireless connectivity. Automakers are now investigating how they can leverage this technology to communicate any vehicle issues to vehicle owners. The OnStar system already reports vehicle concerns. These are collected from the vehicle itself and relayed via e-mail to both the owner and the dealership. These reports serve as a warning device to vehicle owners that their vehicle needs attention. Typically, these notifications revolve around regular maintenance, triggered by odometer readings, tire inflation pressures and other common indicators. But what if these connected cars could actually serve as notification centers? Or, better yet,…

Continue

This Week in Social Media

Posted by Joseph Little on February 4, 2016 at 11:29am 0 Comments

News for the Week of 2.4 

Snapchat Add Me URLs

Snapchat recently rolled out Add Me URLs to make adding people even easier. Users are now able to copy their own unique URLs and instantly share them via apps like Twitter, as well as add them in places like signatures.  When the URL is tapped on a mobile device, a preview of the user’s Snapchat profile appears alongside an Add button. Previous feedback showed that following people via Snapchat could be challenging for less experienced users, but this latest update corrects that, making it easier to follow friends, acquaintances, and celebrities at the touch of a button. Dealerships, keep in mind the popularity of Snapchat as you work to build your social…

Continue

Know your Competition! What Independents Are Doing to Retain Customers

Posted by Mike Gorun on February 4, 2016 at 6:16am 0 Comments

There is a constant stream of advice from industry experts concerning customer loyalty and retention. While most of the advice is on point, a large piece is typically missing in the bigger picture. In order to increase market share, businesses must be aware of what their competition is doing. Turning a blind eye to pricing and marketing tactics of the dealership down the road can easily cost sales or service business. Savvy dealers check out what their competition is doing. But, these mystery shops or research data is usually limited to their franchised competitors, not independent repair facilities, which is a mistake.

 

A recent roundtable discussion published by…

Continue

The Long Arm of Loyalty

Posted by Tom Cannata on February 4, 2016 at 6:04am 0 Comments

In the decades I’ve been in the automotive industry, I’ve rarely seen a dealerships compete on anything other than price.  After all, it’s pretty easy to compare pricing, especially with the advent of the internet.  Today, more than ever, the consumer has the ability to shop faster, further and with all the tools that strip leverage away from the dealership.  Frankly, we’ve done this to ourselves and, at the same time, failed to address the other differentiators, namely the product.

 

Really?  The product?  Sure, we’re all pulling from the same OEM lineup, but dealerships are selling more than cars and trucks – we’re selling relationships.  And these relationships aren’t limited to “Year-End Clearances” or other seasonal promotions.  The relationships with customers extend beyond selling a…

Continue

Edmunds: January Auto Sales Hit Winter Skids, SAAR Tracking 17.5M

Posted by Ralph Paglia on January 28, 2016 at 12:00pm 0 Comments

Car shopping destination Edmunds.com today released its January 2016 new car sales forecast, which predicts that 1,143,839 new cars and trucks will be sold in the U.S. in January for an estimated Seasonally Adjusted Annual Rate (SAAR) of 17.5 million.

The projected sales would be a small decrease from January 2015, but would still deliver a healthy SAAR to kick off the new year.

Additional details are contained within the Edmunds.com press release shown further below.

If any ADM Professionals have questions about the forecast, or if you'd just like to have a…
Continue

Level the Playing Field

Posted by Joseph Little on February 1, 2016 at 2:00pm 1 Comment

Give Dealership Professionals the Tools They Need to Succeed

You’ve worked hard to ensure you have the best professionals in the business working at your dealership, so it makes sense that you’ll continue working hard to give them the edge they need when it comes to connecting with shoppers, creating relationships, and boosting sales.  But things move quickly in today’s marketplace, and tools are continuously being updated.  Consumers are in a rush to complete transactions, they show up at your dealership more informed than ever, and your professionals are under pressure to stay up-to-date and informed, as well as find new ways to engage and level with shoppers.

As we kick off this month, we’re focusing on ways you can help level the playing field for every professional at your dealership, and first and foremost, that…

Continue

Selling Your Car Online

Posted by Rahul Paul on January 3, 2016 at 2:00am 0 Comments

When looking at the options available to you when selling your car online, you want to make sure you know which one suits your needs better than others; therefore knowing how you can best go about the process may just save you a lot of time and worry.

Selling Your Car Online

Classified Marketplaces

With many websites offering their services in this respect, sellers are able to reach literally thousands of potential buyers once they register with a car classifieds web site – mostly for free. Most of these sites will also allow you to place a number of images of the car on their site. Ensure you supply the most up-to-date information regarding your vehicle when you register in order to best compete with sellers of similar vehicles. Since there are many sites to contact, look for one that assists you with issues such as price comparisons, that…

Continue

Cox Automotive Enters Dealer Finance and Insurance Departments

Posted by Ralph Paglia on February 2, 2016 at 3:30pm 0 Comments

COX AUTOMOTIVE Enters F&I Space by Investing in SILVERROCK HOLDINGS

Investment Expands Portfolio of Dealer Solutions to Drive More Efficient Transactions

 

GO Financial and NextGear Capital affiliated dealers will soon be able to offer warranty, insurance and theft recovery products to consumers as a result of Cox Automotive’s strategic investment in SilverRock Holdings, LLC. The company announced today its acquisition of a minority interest in SilverRock Holdings, majority owned by Ernest Garcia and Ray Fidel of DriveTime through their separate company, Oreno Holdings, LLC.  SilverRock Holdings provides F&I products such as Extended Vehicle Service Contracts, Global Positioning System (GPS) theft recovery products, Guaranteed Asset Protection products…

Continue

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Automotive Marketing and Car Dealer News from AutoBlog

This Hyundai commercial may be the weirdest of Super Bowl 50

Filed under: , , ,

Hyundai's latest Super Bowl 50 ad ditches the star support of its other spots, and we aren't totally sure how that will play out for the brand on Sunday.

Continue reading This Hyundai commercial may be the weirdest of Super Bowl 50

This Hyundai commercial may be the weirdest of Super Bowl 50 originally appeared on Autoblog on Thu, 04 Feb 2016 19:55:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Google Blog Articles, News and More

From antiques to pizza, see what went into making this year’s masterpieces for Doodle 4 Google

Last October, we kicked off our annual Doodle 4 Google art competition, asking students to create a doodle to tell the world “What makes me…me.” This time around, we added a little twist: for the first time in eight years of Doodle 4 Google, there were no restrictions on the medium or materials kids could use to create a doodle. Kids took us up on the challenge. A quarter of all finalists used some non-traditional media—from clay and wood to origami, photographs and sheets of music—in their submission.

Today, Googlers are hosting surprise assemblies at schools from Waterville, Maine to Waipahu, Hawaii to celebrate the winners of each state and thank the teachers and parents who have encouraged them along the way. And for the first time ever, we’re announcing winners for Washington, D.C., Guam and Puerto Rico. See all 53 State and Territory Winners on our website.



Now, our finalists need your votes for a shot at having their doodle make it onto the Google homepage. Starting today through Feb 22, head to the Doodle 4 Google site to vote for your favorite artwork for each grade group. On March 21, we’ll announce the winner and four runners-up—and you’ll see the winning doodle on google.com.

Check out this year’s talented set of finalists and vote for your favorite!

https://1.bp.blogspot.com/-n1T7wJ8BU3s/VrQuNJBNVeI/AAAAAAAAR0k/uecYY5zg3LQ/s1600/D4G.gif"

Preserving and celebrating Black history, arts and culture

Growing up, my parents were daily reminders of the sacrifices made by earlier generations of Black Americans to give people like me the opportunities they were denied. To this day, their stories propel me to continue the fight for justice. I am far from alone—reflecting on a shared history inspires millions around the world to work toward equality. But without some record, those stories and the passion they ignite could get lost.

Artworks, artifacts and archives have the power not only to give a story life, but to encourage action and incite change. That’s why the Google Cultural Institute is excited to add records from institutions like the Smithsonian National Museum of African American History and Culture, the Studio Museum and Amistad Research Center and many more—bringing together important archives from Black history for anyone to access not only during Black History Month, but throughout the year.

From the New Orleans Jazz Orchestra to the historical records of Frederick Douglass and Dr. Martin Luther King Jr., this collection includes 26 new institutions (50 overall) contributing 5,000+ items and more than 80 curated exhibits. It includes new Street View imagery and three Google Expeditions, including an exploration of the resurgence of Jazz in New Orleans with Irvin Mayfield and Soledad O’Brien. You can see a 360 degree YouTube video made in conjunction with that Expedition here:

In The Baltimore Museum of Art’s exhibition “Questioning the Canon,” you can see Mickalene Thomas’s Le déjeuner sur l'herbe: Les Trois Femmes Noires and compare it side-by-side with the Manet original to see the ways Thomas has subverted the subject-matter of this canonical white European work.
You can trace along the paths of history by reading Frederick Douglass’ letter to his former master, and read the original manuscripts of Dr. King’s ”I Have a Dream” and “I’ve Been to the Mountaintop” speeches. Absorb Dr. King’s personal letter to wife Coretta Scott King at the beginning of his four-month prison term for non-violent protest, then cut to photographs documenting his momentous first handshake at the White House with President Lyndon B. Johnson.

Collecting these works into one place provides unprecedented access to a vital part of history that is too often forgotten. By comparing works of art and texts of speeches to find commonalities and distinctions, we can also build on the past to inspire ourselves and others. And while today is the first day of Black History Month, the work of remembering our history is necessary year round—which is why these records will be there on the Cultural Institute for generations to come.

http://1.bp.blogspot.com/-GQmKUucIo2M/Vq7wbvb29_I/AAAAAAAAR0I/tC4JD65XndA/s1600/Screenshot%2B2016-01-29%2Bat%2B4.02.49%2BPM.png

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ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

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Internet Sales Manager Resources and Blogroll

ADM Professional Community Blogroll:
1. Social Media Optimization 

3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

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11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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Automotive Marketing News

VW launches ad campaign without 'Das Auto' slogan

Volkswagen is launching an advertising campaign in Europe this month that will also roll out globally aimed at winning back trust and sales lost through its diesel emissions-cheating scandal.

Fiat Chrysler preps 2 Super Bowl ads

Fiat Chrysler Automobiles will air two spots during Super Bowl 50 on Sunday. The first ad will air after Coldplay's halftime performance. The second ad will air during the first commercial break in the fourth quarter, FCA revealed today.

How GM's 'shampoo princess' is restoring Opel's image

Opel marketing chief Tina Mueller, a former cosmetics executive dubbed the "shampoo princess," is playing a pivotal role in restoring the brand's battered image.

How GM's 'shampoo princess' is restoring Opel's image

Opel marketing chief Tina Mueller, a former cosmetics executive dubbed the "shampoo princess," is playing a pivotal role in restoring the brand's battered image.

Scion is not Japan's only failed U.S. brand

Japanese failures in the United States are rare, but there have been a few. And with the death of Scion, announced today, Toyopet no longer stands alone as Toyota's only failed brand.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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