Automotive Digital Marketing Professional Community (ADM)
Serving Car Dealers, Internet Sales Managers, Marketing and Advertising Leaders
November 13, 2009 from 12pm to 1pm – Webinar
November 17, 2009 all day – Philadelphia Airport Hilton
November 19, 2009 to November 20, 2009 – Philadelphia Airport Hilton
November 24, 2009 from 9am to 12pm – Orlando, FL
February 12, 2010 at 7am to February 13, 2010 at 10am – Orlando Florida Day Before NADA Convention
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Created by Ralph Paglia Jun 11, 2009 at 3:49am. Last updated by Ralph Paglia Sep 13.
Created by Ralph Paglia May 2, 2009 at 3:32pm. Last updated by Ralph Paglia Aug 30.
Created by Ralph Paglia Jan 16, 2009 at 11:24am. Last updated by Ralph Paglia Aug 30.
Created by Ralph Paglia Jan 16, 2009 at 11:18am. Last updated by Ralph Paglia Aug 30.
Automotive News TV for November 9, 2009
Automotive News TV for November 6, 2009
Automotive News TV for November 5, 2009 
----------- Ralph Paglia
The ADM Professional Community has a mission objective to provide an open source of files and resources useful in crafting a car dealer's digital marketing strategy and then executing the daily operational tactics. These tools include email templates, phone scripts, performance reporting and tracking spreadsheets, Search Engine Marketing (SEM) practices, including both paid and organic placements, along with guidance on what features and functionality make various types of automotive websites more effective. ADM seeks documented job descriptions, pay plans, bonus and incentive descriptions that members can repurpose towards managing human resources. CREATE+DISTRIBUTE SLIDE SHOWS
ADM provides hosting and syndication tools for high resolution images that members can use to create and distribute slide show widgets... (example shown above)
Videos can be uploaded by ADM members and our site will either generate the HTML code for "copy and paste" placement in any website or email... Or simply select the "Share" link to send a video to customers, co-workers, your Facebook page, MySpace profile or as a Twitter update and link to play the video. Valuable services that community members can use to accomplish their objectives, or simply do a better job of selling cars!
WHY BOTHER? Because, if we each as individuals share the tools and insights gained from our own experiences, we will raise the level of professional capability amongst all Internet Sales Managers and Specialists in the auto industry... We will have accomplished something that transcends personal gain, and worthy of true respect. Helping all of us who participate in the ADM Professional Community "experiment" be more successful, better paid and earn a greater degree of professional respect from our peers and leaders...
Our dealership is considering paid advertising with facebook. I would be interested in finding out if anyone else has tried this and did they sell any cars as a result of the facebook ad?
Tagged: automotive, dealership, for, advertising, paid
Started by Jordan Fooks in TRAFFIC - Automotive Advertising, Digital Ads, Search Marketing, Creative Assets and Techniques used to Drive Traffic. Last reply by Philip Zelinger 11 minutes ago.
HI - I am working with a client new to the automotive industry, and we are launching a new car website for consumers and dealers to work together with the end result of course selling cars. Am in ...
Started by Terrence Smalley in TRAFFIC - Automotive Advertising, Digital Ads, Search Marketing, Creative Assets and Techniques used to Drive Traffic. Last reply by Philip Zelinger 1 hour ago.
I am considering changing from the ADP CRM system which will not do what I need AT ALL for my Internet department needs and has terrible email suport and functionality. However, I do need a system ...
Started by Finney in OPINIONS - Rantings and Ravings from Car Guys and Gals - What's Bugging you?!?!. Last reply by Finney 2 hours ago.
I have been writing a lot lately about using Social Media to build better relationships and sell more cars. I really do believe that future success will largely depend on how well we as dealers us...
Tagged: Car, Sales, Automotive, Dealerships, Media
Started by The Dealerist in TRAFFIC - Automotive Advertising, Digital Ads, Search Marketing, Creative Assets and Techniques used to Drive Traffic 2 hours ago.
I've always been a skeptic. I guess it was my Brooklyn upbringing or twenty seven plus years in the auto industry but all I know it's there. I've dealt with all the big Website companies and have f...
Tagged: Websites, OEM, Acura, Precision, Dealer.Com
Started by Mitchell Brenner in INTERACTION - Websites, Interactive Content and Driving Increased Customer Engagement and Conversion Rates 2 hours ago.
I wanted to start this post to say a big thanks to all the presenters and staff at the Digital Dealer Conference in Nashville. I know I learned alot from guys like Joe Webb, Ralph Paglia, Rob Lange...
Started by Jason Mitchell in CONFERENCES & SEMINARS - Industry Events, Gatherings, Trade-Shows, Speakers, Offsite Training, etc. - Anything you go to outside the dealership to get information and contacts.. Last reply by Aj Maida 6 hours ago.
Many of us have used the dreaded Microsoft application known as PowerPoint to such an extreme level that the phrase "Death by PowerPoint" has been coined to describe what some of our victims experi...
Tagged: presentation, file, exchange
Started by Ralph Paglia in FILE RESOURCES - Share Your Best Reporting Spreadsheets and Email Templates. Last reply by Ralph Paglia 20 hours ago.
Okay, everyone I have a perfect story for adding to our website and press release sites. Our dealership did a Make-a-Wish this week. However, our local paper only posted a picture. I want to get it...
Started by Finney in REPUTATION MANAGEMENT - Web 2.0, Consumer Ratings, Dealer Reviews and User Generated Content (UGC). Last reply by Ralph Paglia Nov 8.
As car dealers become more interesting in using social media to promote their web presence, the first site that normally comes to mind is Facebook. With nearly 300 million users worldwide and close to… Continue Posted by J.D. Rucker on November 10, 2009 at 1:45am — 3 Comments

Posted by Brian Pasch on November 10, 2009 at 6:29am — 1 Comment
Posted by Ralph Paglia on November 5, 2009 at 11:30pm — 1 Comment

Posted by Larry Bruce on November 5, 2009 at 10:32pm — 2 Comments
Posted by ChrisInMichigan on November 2, 2009 at 8:40am — 1 Comment

Posted by Brian Pasch on October 29, 2009 at 10:00am — 4 Comments

Posted by Jody DeVere on October 29, 2009 at 6:30am

Posted by Todd Smith on October 26, 2009 at 8:00pm — 1 Comment
Posted by Ralph Paglia on October 26, 2009 at 7:00pm — 1 Comment
Posted by Ralph Paglia on October 26, 2009 at 11:00am — 1 Comment









China's Geely Holding Group Co., selected by Ford as the lead bidder for Volvo, has developed a turnaround plan for the money-losing Swedish brand that centers on China but also sets ambitious goals for sales in Volvo's traditional markets of Europe and North America, the Wall Street Journal reports.
Geely would add two or three larger, more luxurious models to Volvo's line in the next three to four years to boost global sales, sources told the Journal. New models would compete with the poular Audi A6, a symbol of success in China.
French automaker Renault will take on Tata Motors' Nano, currently billed as the world's cheapest car, with "an ultra low-cost" car designed by Renault and built by its partner in India, Bajaj Auto beginning in 2012, a year later than originally planned.
"The cost of this car will be lower than any other car made today in India," said Renault/Nissan CEO Carlos Ghosn at the World Economic Forum meeting in New Delhi, India, Tuesday.
The leaves are turning shades of gold and red, and the holiday season is closer than you'd like to think. While this time of year traditionally brings together friends, family and food, it also brings most manufacturers' new...
Escalade comes i...
The 2010 A...
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Welcome to
Automotive Digital Marketing Professional Community (ADM)
IMPORTANT: Please take the time to send an email to mail@automotivedigitalmarketing.com and after sending it, go to sent messages folder, open that same message and "right click" on the email address (in Outlook). Then select "Add To Outlook Contacts" to save in your address book... Otherwise, messages from ADM will end up in your "Junk Mail" folder.
In 24 hours, open your Junk Mail folder and look for any messages from ADM... If any, then "Right Click" on the message, select "Junk Mail", then select "Add Sender's Domain to Safe Sender List" so that you will get your notifications, message alerts, invites, etc.
ADM is a network of Car Dealers, Automotive Marketing and Advertising Professionals sharing their best Internet sales strategies and tactics
Click above image to complete the online form to request a Search Engine Ranking Analysis of your website. This service normally costs over $200, but fee is waived for ADM members!
Liquid Motors offers dealers an Internet marketing solution designed to maximize lead generation. They create competitive advantage for dealerships by generating cost effective leads using no-cost Internet classified sites, eBay Motors, paid classified listing sites and dealer websites.
Check out Philip Zellinger's Ad Agency Online by clicking the logo above. Mr. Zellinger has been a major contributor of content to ADM and has become well known for his dealer advertising expertise and effectiveness.

AI Dealer Brian Hoecht's cutting edge technology converts site visitors into online car buying customers using an innovative shopping cart approach.
Ford National eBusiness Weekly For Ford and Lincoln Mercury dealers; provides tools, resources and guidance on best practices for Internet Sales Managers, Business Development Centers and Internet Lead Management.
FordSEM.com is an online enrollment form for Ford and Lincoln Mercury dealers to receive a Ford sponsored analysis of their website. This is a no cost resource from your partners at Ford's Digital Marketing Team in Dearborn.
© 2009 Created by Ralph Paglia