Automotive Digital Marketing ProCom

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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

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505-301-6369

Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Mike Elliott shared their discussion on Google +1
13 minutes ago
Mike Elliott posted a discussion

What Every Major Car Name Actually Means

Have you ever wondered what the name of your car means or maybe how manufacturers come up with names? After all, we say names like Camry, Miata and Passat without pausing to think if those names have a meaning. Turns out almost every car name has some significance that can be grouped into 12 categories.…See More
15 minutes ago
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1 hour ago
Manny Luna posted a status
"How to properly check your tire pressure.... http://j.mp/1sL0wOI"
3 hours ago
Cathy Nesbit liked Richard Holland's blog post How Simply Getting the Job Done Can Be a Bad Thing
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David DeSantis posted a blog post

Conversions For Sale's Recent Press Release Announcing our GoLifted Site

Brand New Lifted Truck Industries Presence Bolstered By GoLifted.org SiteGoLifted.org is a New Lifted Truck market guide for consumers that builds product awareness, lends market education, and presents current Lifted Truck Upfit manufacturersSTANDISH, Maine, Aug. 27, 2014 /PRNewswire/ -- David DeSantis, Founder…See More
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Rebecca Ward posted videos
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J.D. Rucker liked Tyson Madliger's event Webinar: Deeplinking - how sells more cars, faster, a fraction of the cost
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J.D. Rucker is attending Tyson Madliger's event
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Webinar: Deeplinking - how sells more cars, faster, a fraction of the cost at https://attendee.gotowebinar.com/register/9106948409828398338

September 4, 2014 from 9am to 10am
What the heck is Deeplinking and how will it help me sell more cars – while increasing my profits?If you could achieve the following results* for your dealership, would you want to know more? •    New cars that sell 44% faster •    Used cars that sell 58% faster•    $3.99 for each unique shopper delivered to the…See More
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Manny Luna shared their blog post on Twitter
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Manny Luna shared their blog post on Twitter
6 hours ago
Manny Luna posted a blog post

Zeck Ford Service Advisor Scott Sparks

See what Scott Sparks has to say about the Zeck Ford Service Department! Their President's Award Winning Service  Department is second to none ! They deliver Award Winning Service through a combination of a Professional Well Trained Staff. A Clean Modern Facility, State of the art Equipment , and Computerized Invoicing, Record Keeping and Information Systems. Zeck Ford provides friendly service at a very competitive price.The average employment tenure of our service department staff is 9…See More
6 hours ago
Michael Smith commented on Richard Holland's blog post How Simply Getting the Job Done Can Be a Bad Thing
"Great article and the scary truth behind employees who feel like they are not appreciated in the work place and it is like a disease that can spread quickly."
7 hours ago
Ralph Paglia commented on Richard Holland's blog post How Simply Getting the Job Done Can Be a Bad Thing
"Richard, thank you for an insightful article that I believe targets the single greatest "off balance sheet" expenses incurred by American car dealerships... Employee turnover."
7 hours ago
Richard Holland's blog post was featured

How Simply Getting the Job Done Can Be a Bad Thing

Working at a car dealership often takes its toll on employees. The demands of a fifty, sixty or seventy hour work week often leaves the employee exhausted, mentally and physically. Generally, these employees are not clock-watchers, they are your commissioned sales people, your technicians, your management staff and they are the…See More
7 hours ago
Mike Elliott liked Cathy Karabag's profile
7 hours ago
Tyson Madliger posted an event
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Webinar: Deeplinking - how sells more cars, faster, a fraction of the cost at https://attendee.gotowebinar.com/register/9106948409828398338

September 4, 2014 from 9am to 10am
What the heck is Deeplinking and how will it help me sell more cars – while increasing my profits?If you could achieve the following results* for your dealership, would you want to know more? •    New cars that sell 44% faster •    Used cars that sell 58% faster•    $3.99 for each unique shopper delivered to the…See More
7 hours ago

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How Simply Getting the Job Done Can Be a Bad Thing

Posted by Richard Holland on August 28, 2014 at 5:07am 2 Comments

Working at a car dealership often takes its toll on employees. The demands of a fifty, sixty or seventy hour work week often leaves the employee exhausted, mentally and physically. Generally, these employees are not clock-watchers, they are your commissioned sales people, your technicians, your management staff and they are the bread and butter for your dealership.  Are these long work hours the expectation that has been set by the organization, or it is part of the genetic makeup of these employees? Is their heart into it? Or are they only a cog that helps turn the wheel?

 

Also imagine the full-time, forty-hour per week receptionist, service cashier or parts counter employee that repeats the responsibilities of their job for eight hours a day.  They take their breaks and probably sneak in a…

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Are These Excuses Keeping You From Test Chatting Live Chat Vendors?

Posted by Lisandra Ramos on August 27, 2014 at 12:30pm 0 Comments

“My dog ate my homework.”

For anyone who went through the United States’ public school system since the 1970s, this should be a very familiar excuse. And it may very well be the same excuse some dealers use to avoid doing their homework of test chatting their prospective chat providers before they buy a chat solution.

Avoid these top 3 excuses and learn why test chatting your potential managed chat provider is crucial to your vendor review process. Read on!

1. The price is right

Would you neglect to test drive your future vehicle if the price was unusually low? Definitely not.

A low-priced vehicle can throw up some red flags like: Has this used car been in any previous accidents? Or,…

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Social Media: When Marketing Becomes Mocketing

Posted by sara callahan on August 27, 2014 at 5:00am 1 Comment

Social media can be a tricky thing...

Finding and publishing content that a business’s audience will both enjoy and interact with can be challenging. And as Facebook exposure for business pages is increasingly diminishing, businesses are more dependent on audience engagement than ever for those elusive likes, shares and comments. The type of content posted is highly important as there is a line that can be crossed and turn public perception against you. Sometimes, what may have been a sincere piece of content can be perceived as simply self-promotional.

 

The reality is that behind every piece of content produced by a business there is a person...

Whether that’s one person or a team, ultimately, it can…

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Didn't Email Marketing Die a Couple of Years Ago?

Posted by Jon Lamb on August 26, 2014 at 11:35pm 0 Comments

I know I read it somewhere. Email was dead. The spam filters won. Facebook won. Texting won. Dropbox won. Something or another killed off email marketing and it's apparently been dead for the last couple of years.

Then again, the data doesn't support the notion. People are still checking their email daily, hourly, and even in real time with each notification in their inbox. They check it on their phones, tablets, and desktops. Some even check it on their televisions or gaming platforms. Despite the reported demise of email as a communication tool, it's still alive and kicking in all of our lives.

"Ya, but it's dead for marketing."

We hear that a lot. Once again, the data doesn't support it. Gmail, Yahoo, and all of the big email providers have done a great job at filtering…

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Boost Your Dealership Reputation With Employee Recognition

Posted by Cobalt on August 26, 2014 at 2:13pm 3 Comments



Danielle Rainwater, Reputation Management Specialist
by Danielle Rainwater, Reputation Management Specialist

For many dealerships, employee recognition is very important and there are many ways a company can choose to do this. When a dealership implements an employee recognition program properly it can be highly effective at retaining good employees and peaking performance. It will constantly remind employees the impact that they have on maintaining their dealership’s high standards for…

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Hand-raiser leads and why I love them.

Posted by Justin Grubb on August 26, 2014 at 9:00am 5 Comments

This is my first blog post here, please don't hate me too much for my rambling or poor writing skills.

Recently a woman name Danielle Anderson posed a question about handling hand raiser leads from Chrysler.  I've never worked with Chrysler, but I assume they are the same as the GM "gift grabber" leads that I've been dealing with for years.  I love them, I sell them, and I create a lot of additional sales from them.  I mostly loved them because everyone else hated them, it was a great opportunity for me to reach people the other sales people would ignore.  

The problem with most when they receive a lead like this is that they instantly assume they won't sell them, they only wanted the gift and gave their info as a requirement, not because there is any interest in purchasing a new…

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What Is a Customer’s Location Data Worth?

Posted by Mike Gorun on August 26, 2014 at 3:00am 0 Comments

Geo-targeting and geo-fencing technology has been around for many years. Some social networks use it and provide businesses with ways to show customers offers and specials based on their current location. However, for the most part, these are application-specific. An individual would need to download an app, join a social network and opt-in for push notifications from the service to receive any ads on their phones. That may all be changing.

 

On July 24, according to an ABC News article Verizon Wireless became the first wireless carrier to launch a rewards program. While on the surface, it would seem that they are just joining the thousands of businesses across the…

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ADP Dealer Services Becomes CDK Global (Yes, I am Serious!)

Posted by Ralph Paglia on August 26, 2014 at 1:11am 0 Comments

ADP Announces Post-Spin Name of its Dealer Services Business



HOFFMAN ESTATES, ILADP Dealer Services, Inc., a division of ADP ® and a leading global technology solutions provider dedicated to helping dealerships and manufacturers drive measurable results, is pleased to announce that Dealer Services’ new company name will be CDK Global, Inc., once the spinoff from ADP is completed. CDK Global will be listed on the NASDAQ exchange…

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Service - If you build it, will they really come? Can you attract off-Brand business?

Posted by Ken Beam on August 25, 2014 at 9:00am 6 Comments

Good afternoon ADM Community Members - We`ve always toyed with the idea of expanding our Service to service other makes and models and I would appreciate your insight on this topic.

Has anyone out here successfully had any amount of their customer base actually service the other vehicles that are in their household with your dealership??? Is it even possible in your opinion to compete with a Firestone, STS or Midas from a dealerships perspective???

**Now YOU be the customer and please answer the following questions;

Let`s…

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4 Phrases Your Online Shoppers DON'T Want to Hear

Posted by Rebecca Kon on August 25, 2014 at 3:11pm 0 Comments

Have you ever sat down at a restaurant, looked at the menu, decided what you wanted to eat, and then as soon as the waiter comes by to take your order he tells you that the restaurant ran out of the main ingredient in your favorite dish on the menu?

That’s strike one - you expected them to have the food they advertise on the menu.

You’re not happy, but you decide there are other things you might be hungry for, so you look again and find something that you can tolerate. Meanwhile, you've ordered drinks. However, the drinks are taking a very long time to get to your table. You see the waiter near the adjacent tables, and someone who came in after you already has their food. Strike two - you don’t feel like priority.

You try to flag down the waiter, but now you've waited way too long and you’re hungry, and pissed off, so…

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ADM Professional Community Blogroll:
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5. Ford Community 

6. Chevy Community

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11. Weed Out Losers and Hire Winners 

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