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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Latest ADM Activity - Click "More" at bottom!

Manny Luna liked Lori Levy's profile
3 hours ago
Mike Warwick commented on Manny Luna's blog post Are you Investing in SEO the Warren Buffett Way?
"Great post Manny!  It's difficult for many in our business to understand that you need to have 90 day, 1 year and 5 year goals when it comes to SEO. We are so conditioned to run on this 30 day hamster wheel that it's difficult to…"
4 hours ago
Lori Levy liked Manny Luna's blog post Are you Investing in SEO the Warren Buffett Way?
4 hours ago
Tim Kaye's blog post was featured

The Mighty Autonomous Car

Your everyday routine keeps you busy with the truckload of tasks that you have to handle. Between work and picking up groceries and laundry, your mind was probably on the deadline of your assignment when you hit the car beside yours while parking. Paying attention, contrary to what many would say, is now no more a biggie on…See More
5 hours ago
Manny Luna's blog post was featured

Are you Investing in SEO the Warren Buffett Way?

An SEO, one of the most common questions from potential clients goes something like this: “If we target keywords X, Y and Z, what kind of return can we expect on our investment? We need to know the potential ROI before we invest.”Did you catch that? The keys to that question are the words investment and invest.I’m a numbers guy, and one of my hobbies for quite a…See More
5 hours ago
Stephen Pennington is now a member of Automotive Digital Marketing ProCom
yesterday
Manny Luna posted a status
"The largest indoor amusement park is comming to Albuquerque, New Mexico...http://j.mp/1tNBscT"
9 hours ago
Mike Elliott commented on Tim Kaye's blog post The Mighty Autonomous Car
"Thanks for posting this, Timothy. Autonomous cars and the technology behind them are fascinating."
12 hours ago
Tim Kaye posted a blog post

The Mighty Autonomous Car

Your everyday routine keeps you busy with the truckload of tasks that you have to handle. Between work and picking up groceries and laundry, your mind was probably on the deadline of your assignment when you hit the car beside yours while parking. Paying attention, contrary to what many would say, is now no more a biggie on…See More
14 hours ago
Manny Luna posted a video

Mazda Huntsville Find 2015 Mazda6 Walkaround | Great Savings On The Mazda6 in Alabama

http://www.hileymazdahuntsville.com/showroom/ For A Better Than ePrice Call: 256-881-1881 Mazda Huntsville Find 2015 Mazda6 Walkaround | Great Savings On The...
14 hours ago
Mike Elliott posted a discussion

Franchised Dealers Carried Most Of Gains In Used Vehicle Sales During Q2

Used vehi­cles sales in the sec­ond quar­ter of 2014 were up 1.6% units year-over-year, but down 5.4% from the first quar­ter. Fran­chised deal­ers car­ried most of the gains – sales were up 7.4% over last year and 2% over last quar­ter. Fran­chised deal­ers have seen greater inven­tory avail­abil­ity through lease returns and nearly half of new vehi­cle sales tak­ing place with a trade-in.…See More
16 hours ago
Manny Luna posted a status
"SEO #epicfail...http://j.mp/1tLV29k"
22 hours ago
Manny Luna posted a blog post

Are you Investing in SEO the Warren Buffett Way?

An SEO, one of the most common questions from potential clients goes something like this: “If we target keywords X, Y and Z, what kind of return can we expect on our investment? We need to know the potential ROI before we invest.”Did you catch that? The keys to that question are the words investment and invest.I’m a numbers guy, and one of my hobbies for quite a…See More
yesterday
Manny Luna posted a status
"70% of the most valuable keyword ranking data is ‘not provided’ by Google anymore...http://j.mp/1vVIV93"
yesterday
David Sharp is attending Eliana Raggio's event
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FREE WEBINAR -- From The Trenches: 2 Dealership Superstars Share Successful Strategies at http://www.dealeron.com/webinar/events/from-the-trenches/

September 18, 2014 from 12pm to 1pm
You’ve heard their names…you’ve seen them on magazines…you may have even heard them speak live at a convention. Now for the first time ever, two powerhouse forces in the auto industry are teaming up to present a one-of-a-kind eye-opening presentation!Dealership Superstars AJ Maida & Alex Jefferson will participate in a groundbreaking 1 hour presentation where both experts will discuss proven strategies, share solutions, tell about triumphs (and maybe a few failures), and provide actionable…See More
yesterday
David Sharp is attending Eliana Raggio's event
Thumbnail

FREE Webinar: How to Beat Your Competition with a 360° “Why Buy” Marketing Plan at http://www.dealeron.com/webinar/events/360-why-buy-marketing-plan/

September 11, 2014 from 12pm to 1pm
Automotive experts and thought leaders have loudly asserted that you can’t have an effective marketing strategy if your dealership is without a clear answer to ‘Why Should I Buy From You?’.However, while Dealers may recognize the importance of a strong and compelling “Why Buy” message, most have difficulties effectively delivering that message throughout all their marketing channels.IS YOUR DEALERSHIP EFFECTIVELY LEVERAGING ITS “WHY BUY” MESSAGE ACROSS ALL MARKETING CHANNELS? If not, don’t…See More
yesterday
Michael Smith commented on Justin Grubb's blog post Hand-raiser leads and why I love them.
"Excellent post Justin.  I have to fight the mindset that hand raisers are poor leads.  They may be a low closing lead in the short term but it is a way to keep up with a customer who will be in the market or know people who have been in…"
yesterday
Ralph Paglia commented on Mike Gorun's blog post What Is a Customer’s Location Data Worth?
"Thank you, Mike... It is indeed interesting that Verizon has gone public with their geolocation driven marketing plans. As you point out, this also means that there will be highly effective location based marketing services available to car dealers…"
yesterday
Paul Potratz posted a blog post

What's More Important Than Open Rates?

Your emails have high open rates. But is it the most telling measurement of your email performance? It's time you broke away from the old industry standards and started considering what's really important.On this episode of Hard Facts, Samantha explains how you should be measuring the success of your emails.See More
yesterday
Manny Luna posted a status
"How to Keep Your #Volkswagen Alive... http://j.mp/1vUN1OH"
yesterday

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ADM Blog Posts

The Mighty Autonomous Car

Posted by Tim Kaye on August 30, 2014 at 8:08am 1 Comment

Your everyday routine keeps you busy with the truckload of tasks that you have to handle. Between work and picking up groceries and laundry, your mind was probably on the deadline of your assignment when you hit the car beside yours while parking. Paying attention, contrary to what many would say, is now no more a biggie on your checklist while on the road.



Autonomous cars are going to change all that. Autonomous cars is a fancy term coined for self-

driven or driverless cars. These cars, as the name suggests, can be driven perfectly without human input.



How They Work?



Here’s a sneak peek at the systems used to make the concept of autonomous cars:



• We all know about cruise control. It helps to maintain a car’s speed on its own without having to…

Continue

Are you Investing in SEO the Warren Buffett Way?

Posted by Manny Luna on August 29, 2014 at 9:30pm 1 Comment

An SEO, one of the most common questions from potential clients goes something like this: “If we target keywords X, Y and Z, what kind of return can we expect on our investment? We need to know the potential ROI before we invest.”

Did you catch that? The keys to that question are the words investment and invest.

I’m a numbers guy, and one of my hobbies for quite a few years has been paper trading. I do some research, pick a handful of stocks to virtually buy, and watch their performance over the course of a few years, until I decide it’s a good time to virtually sell.

The stock market fascinates me, and I’ve found that SEO…

Continue

How Joystick Controlled Cars Making Life Easier for Handicapped People

Posted by Tim Kaye on August 29, 2014 at 5:30am 0 Comments

When a person is disabled or physically handicapped, it does not mean that it will stop him from enjoying the joy of driving. Suppose a family member or someone you care about is physically challenged. It's painful to see all the time that they need to depend on someone whenever they need to go out, even for just a ride. How does it feel when the youngsters grow up with some physical deformation, see that all their friends are getting their licenses to drive, but they can't? Well, now you have the answer. It is nothing but a car driven by joysticks.

Why a Joystick Controlled Car is Necessary?

We often see that it becomes impossible for those people to drive who are either without a limb or using prosthetic limbs. To make it easier for them there are cars…

Continue

Don’t Let Your Video Become a Flash In the Pan

Posted by Brian Cox on August 29, 2014 at 4:34am 1 Comment

There’s no doubt that video marketing, in general, has become increasingly important in today’s world. Google has the search market cornered which is why, as marketers, it is important to pay close attention to the changes they make. However, did you know it’s even more important to pay attention to the second largest search engine in the world? You might think that I’m referring to Bing but, in fact, the second largest search engine is YouTube. Thus the importance of video for SEO.

 

Dealerships have increasingly embraced video in various degrees for years – from simple stitched videos to professionally created live walkarounds. There’s no doubt that consumers love video. In fact Google’s recent automotive study indicates that over 80 percent of car shoppers will watch a vehicle video and then…

Continue

Conversions For Sale's Recent Press Release Announcing our GoLifted Site

Posted by David DeSantis on August 28, 2014 at 2:15pm 0 Comments

Brand New Lifted Truck Industries Presence Bolstered By GoLifted.org Site

GoLifted.org is a New Lifted Truck market guide for consumers that builds product awareness, lends market education, and presents current Lifted Truck Upfit manufacturers

STANDISH, Maine, Aug. 27, 2014 /PRNewswire/ -- David DeSantis, Founder of ConversionsForSale.com, today announced the launch of GoLifted.org. This consumer resource site aids in the promotion of the New Lifted Truck Market as a whole by building consumer awareness of the products, lending education on market processes, and by presenting product availability and diversity options.

David DeSantis has an extensive background working as Internet Manager for RV, boat, and auto dealerships. He created and managed online…

Continue

Zeck Ford Service Advisor Scott Sparks

Posted by Manny Luna on August 28, 2014 at 12:30pm 0 Comments

See what Scott Sparks has to say about the Zeck Ford Service Department!





Their President's Award Winning Service  Department is second to none ! They deliver Award Winning Service through a combination of a Professional Well Trained Staff. A Clean Modern Facility, State of the art Equipment , and Computerized Invoicing, Record Keeping and Information Systems. Zeck Ford provides friendly service at a very competitive price.

The average employment tenure of our service department staff is 9 years with some over 25 years!

Zeck Ford Service…

Continue

How Simply Getting the Job Done Can Be a Bad Thing

Posted by Richard Holland on August 28, 2014 at 5:07am 2 Comments

Working at a car dealership often takes its toll on employees. The demands of a fifty, sixty or seventy hour work week often leaves the employee exhausted, mentally and physically. Generally, these employees are not clock-watchers, they are your commissioned sales people, your technicians, your management staff and they are the bread and butter for your dealership.  Are these long work hours the expectation that has been set by the organization, or it is part of the genetic makeup of these employees? Is their heart into it? Or are they only a cog that helps turn the wheel?

 

Also imagine the full-time, forty-hour per week receptionist, service cashier or parts counter employee that repeats the responsibilities of their job for eight hours a day.  They take their breaks and probably sneak in a…

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Are These Excuses Keeping You From Test Chatting Live Chat Vendors?

Posted by Lisandra Ramos on August 27, 2014 at 12:30pm 0 Comments

“My dog ate my homework.”

For anyone who went through the United States’ public school system since the 1970s, this should be a very familiar excuse. And it may very well be the same excuse some dealers use to avoid doing their homework of test chatting their prospective chat providers before they buy a chat solution.

Avoid these top 3 excuses and learn why test chatting your potential managed chat provider is crucial to your vendor review process. Read on!

1. The price is right

Would you neglect to test drive your future vehicle if the price was unusually low? Definitely not.

A low-priced vehicle can throw up some red flags like: Has this used car been in any previous accidents? Or,…

Continue

Social Media: When Marketing Becomes Mocketing

Posted by sara callahan on August 27, 2014 at 5:00am 1 Comment

Social media can be a tricky thing...

Finding and publishing content that a business’s audience will both enjoy and interact with can be challenging. And as Facebook exposure for business pages is increasingly diminishing, businesses are more dependent on audience engagement than ever for those elusive likes, shares and comments. The type of content posted is highly important as there is a line that can be crossed and turn public perception against you. Sometimes, what may have been a sincere piece of content can be perceived as simply self-promotional.

 

The reality is that behind every piece of content produced by a business there is a person...

Whether that’s one person or a team, ultimately, it can…

Continue

Didn't Email Marketing Die a Couple of Years Ago?

Posted by Jon Lamb on August 26, 2014 at 11:35pm 0 Comments

I know I read it somewhere. Email was dead. The spam filters won. Facebook won. Texting won. Dropbox won. Something or another killed off email marketing and it's apparently been dead for the last couple of years.

Then again, the data doesn't support the notion. People are still checking their email daily, hourly, and even in real time with each notification in their inbox. They check it on their phones, tablets, and desktops. Some even check it on their televisions or gaming platforms. Despite the reported demise of email as a communication tool, it's still alive and kicking in all of our lives.

"Ya, but it's dead for marketing."

We hear that a lot. Once again, the data doesn't support it. Gmail, Yahoo, and all of the big email providers have done a great job at filtering…

Continue

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Automotive Marketing and Car Dealer News from AutoBlog

Online Find Of The Day: Custom 2005 Chevy SSR is late for Shark Week

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2005 Chevy SSR Custom

Even when brand new, the Chevrolet SSR wasn't the most beloved car on the market. Its attempt to mix a pickup, convertible sports car and retro styling caused to be a love-it-or-hate-it design. With most people falling deeply into the latter camp, production only lasted from 2003 to 2006.

But let's just say one of the most polarizing vehicles of the last decade wasn't enough for you. What would you do? Well, one owner commissioned a fiberglass body kit with reptile eyes, snout, fangs and spiky tail to create the dinoSSauR, as the dealer calls this creation. It can be yours for the low, low price of $34,988.

To this 2005 SSR's credit, the dealer claims just 6,468 miles on the clock - possibly because no one would ever want to be caught driving it. Although, Halloween is coming, and it could be a great match for your caveman costume. The SSR has its stock 6.0-liter LS2 V8 under the hood with an aftermarket Magnaflow exhaust and a six-speed manual gearbox. It also comes fairly loaded with heated seats, an auto-dimming mirror, memory seats and more. So at least the dinoSSauR is a comfortable bit of rolling weirdness.

To add the cherry of oddness on top of this insane vehicle sundae, it's being offered by a dealer called North Freeway Hyundai in Spring, TX, which claims to be the largest SSR seller in the world having moved over 350 of them. If you're digging the idea of a dinosaur-inspired Chevy retro-truck convertible, head over to Cars.com and put this beauty in your garage.

Online Find Of The Day: Custom 2005 Chevy SSR is late for Shark Week originally appeared on Autoblog on Fri, 29 Aug 2014 15:44:00 EST. Please see our terms for use of feeds.

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Google Blog Articles, News and More

Through the Google lens: search trends August 22-28

It was a busy week for entertainment junkies with the Emmys and VMAs, and the cat was out of the bag for Sanrio fans after a surprising piece of news. Read on for more on the last week in search:

And the Emmy goes to…
Though Breaking Bad took home the top honors at Monday’s Emmy Awards, people searched less for the acclaimed drama than for some of the event’s other, more unexpected happenings. American Horror Story’s Jessica Lange proved she’s still got it—she was the top search of the night. Meanwhile, Hayden Panettiere accidentally revealed the gender of her forthcoming baby, leading people to search for information about the actress and her fiancé Wladimir Klitschko. And it was a night of funny women: Julia Louis-Dreyfus did justice to her award for best actress in a comedy with a Seinfeld-inspired bit on stage… and a Seinfeld-throwback kiss just offstage; and Sarah Silverman won an award for best variety special (and showed off some unusual accessories). Other popular Emmys searches included HBO’s The Normal Heart, which was nominated for 16 awards and won two, and True Detective, which won for directing but did not capture the acting awards some expected.
I want my MTV
The other awards show making news this week was MTV’s Video Music Awards. As can only be expected at this point, Beyoncé’s performance was the highlight of the night; the day after the show, there were more than 50,000 searches for [beyonce vma performance] as people scrambled to re-live (or catch up with) the spectacle. But part of Bey’s appeal this time was actually her daughter, Blue Ivy, who appeared on stage (as well as in multiple GIFs, natch) to steal the show like only an adorable child can. Searchers were dazzled by performances by Ariana Grande (in a crystal onesie), Rita Ora (with diamonds in her manicure) and Iggy Azalea. Finally, Katy Perry and Riff Raff’s double denim red carpet tribute to that VMA power couple of the past, Justin Timberlake and Britney Spears, had people giggling—and searching.
Trouble out west
After a nine-year-old in Arizona accidentally shot and killed her shooting instructor with an Uzi, people came to Google to learn more about the incident, which has sparked debates throughout the country. And the largest earthquake to hit the San Francisco Bay Area in 20+ years shook up Napa and surrounding counties this weekend, leading people to the web to learn more about the damage.

Raining [searches for] cats and dogs
Sanrio fans worldwide got some startling news this week: Hello Kitty is not a kitty. According to the Japanese company, she is a little girl. Whatever her species, she was a top trend in search this week. And for those of you who aren’t cat fans (in which case, do you even like the Internet?), there was National Dog Day, Tuesday’s top search and—if you ask us—a great excuse for thousands of people to share photos of their own favorite man’s best friend.

Tip of the week
Don’t let delays ruin your long weekend. To help you decide whether it’s faster to bike or take transit to your Labor Day destination, Google Search can show you all of your transportation options and estimated travel times on a single card. Just tap the mic and say “Ok Google, what’s the traffic like to AT&T Park” and easily switch between transportation modes to determine which route works best for you.

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Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

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