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Ralph Paglia
Editor-in-Chief
Arnold Tijerina
Editor, Content Marketing
Dan Weik
Editor, Reputation Management
Tom Gorham
Editor, From The Trenches
Richard Bustillo
Editor, GM's Perspective
Ken Beam
Editor, Vehicle Presentation Videos
Manny Luna
Editor, Video SEO
Timothy Martell
Editor, Content Marketing
John Sternal posted a blog post
Anica Oaks posted a blog postJohn Sternal posted a blog post
Black Book posted a blog post
Jim Flint posted a blog post
Paul Moran posted a blog post
Rachelle Wilber posted a blog post
Zoe Sewell posted a blog postBlack Book posted a blog post
Mike theCarGuy Correra posted a videoJim Flint posted a blog postRachelle Wilber posted a blog post
Lizzie Weakley posted a blog post
Posted by jon nigbor on June 6, 2019 at 2:00pm 0 Comments 1 Like
Credit Union Direct Lending, or CUDL, is a system developed by CU Direct to provide easy access to credit union financing for…
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Posted by Jim Flint on June 7, 2019 at 6:00am 0 Comments 1 Like
Jim Flint, CEO and Founder of Local Search Group, discusses the three pillars that his company focuses on to ensure the success of his organization for employees, clients, and their consumers.
Posted by Courtney Evans on June 7, 2019 at 6:30am 0 Comments 0 Likes
Most people think about marketing as a way to generate immediate ROI.
For every email campaign sent out, we measure its success with metrics like open rates, click-through rates (CTRs), number of sales or ROs, or even dollars generated.
While it's important to expect…
ContinuePosted by Subhodip Das on June 8, 2019 at 6:30am 0 Comments 1 Like
Posted by jon nigbor on June 10, 2019 at 8:00am 0 Comments 1 Like
When you visit the BG Products website, you’ll read how they are the recognized global leader in transportation maintenance services and related industries, and how their products are sold through a close-knit global…
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Posted by Dan Beres on May 16, 2019 at 7:00am 0 Comments 0 Likes
In today’s society, time is a precious commodity. So much so that consumers make their buying decisions based on how long it takes to complete the transaction. If you had the choice between a $20 oil change that would take 4 hours to complete, or a $30 oil change that would take 30 minutes, which would you choose?
For the automotive industry,…
Continue Posted by Jim Flint on May 17, 2019 at 10:30am 0 Comments 0 Likes
In this video blog, Jim Flint shares why time is important in capturing consumer attention.
Posted by Michael Dearing on May 17, 2019 at 3:48pm 0 Comments 0 Likes
A vehicle identification number (VIN) is the 17-digit "name," made up of numbers and characters, that an automobile manufacturer assigns to an individual vehicle. Vehicle identification numbers can reveal many things about automobiles, including their airbag type, country of origin, engine size, model year, vehicle type, trim level and plant name. The…
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Posted by Stephen Coambes on May 16, 2019 at 7:48am 0 Comments 0 Likes
When my friend, Erica* took her vehicle to the dealer recently, the needed repairs were performed quickly and competently. Yet, when the CSI survey came, she rated her overall experience three stars: “just okay.” Why not five stars: “excellent”? Well, because frankly, they didn’t earn it. This was the result of a couple very significant––and…
Posted by Michia Rohrssen on May 15, 2019 at 7:23am 0 Comments 0 Likes
It’s a well-known fact that Amazon is on a mission to reinvent the traditional brick-and-mortar store model. Until recently, they were mostly focused on dominating online sales. However, it is clear Amazon is now looking to expand its footprint to include offline sales. A great example is the…
Started by jessica gillard in MOBILE MARKETING - Content and Apps for Mobile Web, Text Messaging (sms), Cell/Smart Phone and Tablet Apps, All Mobile Related. Last reply by Whering71 May 25. 1 Reply 0 Likes
Hey everyoneTexting programs are of great help to do mobile marketing and advertising in todays's world. Its so important for every business to do multi media marketing via mobile text services etc because its the best medium to reach out to the public. There are various mobile marketing agencies that are present, one of the best is media plus marketing, that ensures the best multi media solutions.Have a look at…Continue
Tags: promotion, mobile, company, marketing, multi-media
Started by Rob in DEALERSHIP MANAGEMENT, MONITORING and REPORTS - Achievements, Milestones, Sales Team and Organizational Leadership Topics, awards or achievements you and your team have earned May 17. 0 Replies 0 Likes
Here is some good news. It is possible to improve people’s lives by removing negative programs from their subconscious minds, which dictate their personality and lives.One very interesting technique that can help to achieve this, is listening to certain sounds and certain music that have the ability to break down negative subconscious material. This will gradually result in the improvement of behavior, the reduction of psychological and physical problems and the…Continue
Tags: skill, personal, growth, improvement, books
Started by Ralph Paglia in TOOLS, FILES and TEMPLATE RESOURCES - Share Your Files, Apps, Spreadsheets, Email Templates, Phone Scripts, Letters, Tracking Tools, Links, etc.. Last reply by Sxiphone Apr 27. 4 Replies 1 Like
Michael from Grammarly writes: "I came across your article on automotivedigitalmarketing.com and I was excited to see that you mentioned Grammarly as a helpful writing tool. Awesome!" Michael has provided our members with a link to a free version of Grammarly... Here…Continue
Started by Christie in Uncategorized or Does Not Fit Into Any Pre-Defined Category. Last reply by ted malkovich Apr 15. 2 Replies 0 Likes
can any help me that which are Best and Fastest VPNs best who also accept PayPal service, someone recommended this list, I find it quite information but still looking more information.Continue
Started by Kendra Masters in PROCESS MANAGEMENT- CRM, BDC and lead Management Processes, Emails, Phone Scripts, Facility Design, Tools and Suppliers Apr 9. 0 Replies 0 Likes
Opportunity Max, a Maritz Company, recently completed a program with a major OEM. As part of the program, 1,037 assessments were run on dealerships to identify holes in their lead handling processes.The results were very telling, and point to bigger concerns with the industry as a whole.66% of Dealers Received Failing MarksUtilizing our Customer Engagement Analyses – which seek to reveal gaps in lead handling and customer…Continue
Tags: conversion, email, management, lead, dealership
Started by Kevin Lewis in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices. Last reply by John Aeliya Apr 1. 4 Replies 0 Likes
To drive more traffic to your car dealer website, you need to be aware of all the Google updates and trends because Google is the most popular search engine today. Here is the list of the main SEO Trends 2019 compared to trends of 2017. You can see that even after so many updates, the main trends remained of the same importance.Optimization for Mobile DevicesVoice Search OptimizationDense Content…Continue
Tags: 2019, Trends, Trends, Optimization, SEO
Started by Camden Jones in Uncategorized or Does Not Fit Into Any Pre-Defined Category. Last reply by John Aeliya Mar 29. 4 Replies 0 Likes
Hi. I'm a newbie in e-commerce. I want to try to open an online store, but I don't know what to begin. I search and find out some platforms. Big ones are Shopify, WooCommerce, and BigCommerce. Which should I choose to start? Is there anyone selling on these platforms? Please help!Continue
Started by Livina Moris in VIDEO - Multimedia and Video Marketing Related Discussions, including Video SEO, YouTube, Video Email, etc.. Last reply by John Aeliya Mar 27. 1 Reply 0 Likes
Managing a business that is continuously growing and bringing in more and more traffic is not an easy task. The type of content used here plays a vital role in making the website more effective. A business person must be aware of the trending content which is both engaging and eye-catching for the audience. In simple words, it matters whether your content has pictures or voice tones or it is based entirely on pictures or videos makes a great difference.Where blogging for written content also…Continue
Tags: designer, animator, videos, animations
| 1 |
Tips to make the best out of your social media marketing campaignAdded by Subhodip Das on June 8, 2019 |
| 2 |
Despite consumer demand, auto dealers struggle to provide complete digital solutionsAdded by John Sternal on June 25, 2019 |
| 3 |
Cherried-Out Chassis: How Smart Car Owners Customize Their VehiclesAdded by Rachelle Wilber on June 25, 2019 |
| 4 |
3 Ways Your Bald Tires Are Putting Your Life at RiskAdded by Anica Oaks on June 25, 2019 |
| 5 |
Find Great Deals on Used and New Cars only at Newcardealersnearme.com !Added by John Snow on June 24, 2019 |
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Values: ConsistencyAdded by Jim Flint on June 24, 2019 |
| 7 |
Selling to the Connected ConsumerAdded by Bill Wittenmyer on June 26, 2019 |
| 8 |
Car Segments Show High DepreciationAdded by Black Book on June 25, 2019 |
| 9 |
5 Tips on Selling and Purchasing Car Parts for SaleAdded by Zoe Sewell on June 25, 2019 |
| 10 |
The Truth Behind The Real Support Provided By Auto Finance Industry To ConsumersAdded by silvia Watosn on June 25, 2019 |
Filed under: Green,Marketing/Advertising,TV/Movies,Videos,Concept Cars,Electric
And shows a new logo, too.Continue reading Emotional VW commercial shuts the door on Dieselgate, looks toward electric future
Emotional VW commercial shuts the door on Dieselgate, looks toward electric future originally appeared on Autoblog on Wed, 05 Jun 2019 18:25:00 EDT. Please see our terms for use of feeds.
Permalink | Email this | CommentsFiled under: Marketing/Advertising,Weird Car News
Have it your way, on your way.Continue reading Burger King uses real-time data to deliver Whoppers to drivers in traffic
Burger King uses real-time data to deliver Whoppers to drivers in traffic originally appeared on Autoblog on Wed, 15 May 2019 12:00:00 EDT. Please see our terms for use of feeds.
Permalink | Email this | CommentsFiled under: Marketing/Advertising,Used Car Buying
The $5 fee for by-owner vehicles matches the charge for dealer listings.Continue reading Craiglist to end free car listings
Craiglist to end free car listings originally appeared on Autoblog on Fri, 12 Apr 2019 14:45:00 EDT. Please see our terms for use of feeds.
Permalink | Email this | CommentsFiled under: Green,Marketing/Advertising,Audi,SUV,Electric
The E-Tron electric SUV launches next monthContinue reading New Audi ad campaign aims to counter skepticism of EVs
New Audi ad campaign aims to counter skepticism of EVs originally appeared on Autoblog on Tue, 09 Apr 2019 13:15:00 EDT. Please see our terms for use of feeds.
Permalink | Email this | CommentsFiled under: Marketing/Advertising,Chevrolet,Crossover,Truck,Off-Road
This is the 10th year the Detroit Tigers have done this.
Comerica Park beats its American chest by adding Silverado and Blazer to Chevy fountain originally appeared on Autoblog on Thu, 28 Mar 2019 13:40:00 EDT. Please see our terms for use of feeds.
Permalink | Email this | CommentsWelcome to
Automotive Digital Marketing
Please use the "Sign Up" link above to complete your registration form and become a member of the industry's leading Automotive Marketing and Internet Sales Professional Community. ADM members have access to resources, connections and private events that provide them with a competitive advantage.
Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.
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Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.
Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.
Created by Ralph Paglia Jan 16, 2009 at 10:24am. Last updated by Ralph Paglia May 10, 2010.
Created by Ralph Paglia Jan 16, 2009 at 10:18am. Last updated by Ralph Paglia May 10, 2010.
Added by Veronica Dunford on June 26, 2019
Added by silvia Watosn on June 25, 2019
Added by John Sternal on June 26, 2019
Added by Rachelle Wilber on June 25, 2019
Saad Chehab told his Kia colleagues about his departure on Wednesday but did not indicate his new employer. He is expected to stay within the industry.
Hyundai dealer Nav Bhatia, one of the Toronto Raptors's biggest fans, was the grand marshal in the team's NBA Championship parade. Bhatia uses his front-row fame to build basketball courts for youths and bring people together.
Cable Dahmer Automotive Group has shifted heavily into digital marketing, including for fixed operations. But it hasn't abandoned old-school marketing tools such as direct mail.
Service departments have an array of options for online marketing -- they include adding service content on the website, using text messaging for promotional offers, posting videos on YouTube and creating a dedicated Facebook page.
Dealership service departments are using text messages to get customers to opt in for access to coupons and other sales promotions.
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