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Started by Ken Beam in Uncategorized or Does Not Fit Into Any Pre-Defined Category. Last reply by Ken Beam Nov 23. 7 Replies 1 Like
Started by Big Tom LaPointe in DEALERSHIP MANAGEMENT, MONITORING and REPORTS - Achievements, Milestones, Sales Team and Organizational Leadership Topics, awards or achievements you and your team have earned. Last reply by Ian Wittig Nov 14. 1 Reply 1 Like
Started by DBeck in WEBSITE CONTENT - How to Get Visitors to Interact, Engaging Content, Driving Increased Website Visitor-to-Dealer Contact Conversion Rates. Last reply by Jeffery Sterns Nov 11. 11 Replies 0 Likes
Started by Max Thorp in PROCESS MANAGEMENT- CRM, BDC and lead Management Processes, Emails, Phone Scripts, Facility Design, Tools and Suppliers. Last reply by John Enlow Oct 4. 2 Replies 0 Likes
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While we see content marketing daily, not everyone knows what it really is.
Some may know that it’s a kind of a marketing approach, others that it focuses on the distribution of relevant content, while the rest know the final result – it’s supposed to bring in more business. However, once we understand what content marketing does and how it attracts paying customers, we can move on to contemplating its connection to SEO, as well as ideas such as long- and short-term marketing campaigns.
Consistency, Consistency, Consistency
So, let’s imagine a scenario – you’ve just set up your own startup and are now looking for the best marketing approach that will bring you the highest ROI. And you start advertising in local newspapers, on billboards and on social media, but ignore SEO. Although…Continue
This Week in Social Media
News for the Week of November 28
Instagram Lets Users Know When Screenshots Are Taken
Following in Snapchat’s footsteps, Instagram has added a feature that lets users know when someone screenshots an image or message they’ve posted. This feature works with the app’s latest disappearing photo and message capability, which is highlighted below—and it has some users perplexed. Since users can send messages that, by definition, “disappear,” it’s a bit baffling to some why they’re receiving messages that recipients have subsequently taken screenshots of those messages.
Instagram Adds Disappearing Photos and Videos While Releasing Live…Continue
The automotive industry has a sales department staffing problem – and a big one. In fact, NADA has placed the yearly turnover rate as high as 70 percent. Dealerships are in constant hiring mode to keep their sales floor staffed with enough employees to provide coverage for their floor traffic and to follow up with customers and prospects.
Since customer experience and loyalty depend upon employee loyalty, what can dealerships do to increase the chances of hiring the right person that transforms into a long-term employee and successful brand advocate?
For decades, dealerships have recruited new employees through the same old advertising messages and promises. $2,000/month guarantee, unlimited earning potential… blah, blah. Does this sounds familiar? The problem is that this…Continue
Car shoppers still hate to visit dealerships. Ask them why and they'll tell you they don't like pushy salespeople, they're afraid of being ripped off and that buying a car still takes too much time (among other reasons).
In an attempt to banish these customer fears, dealerships come up with marketing slogans like, "No haggle guarantee," and "Your friendly neighborhood dealer." But car shoppers remain skeptical. They take to social media, ask friends for recommendations and read online reviews. And increasingly, they're watching videos.
Video is by far the most powerful communications medium because it taps into our emotion at a sub-conscious level. As human beings we evolved to pay attention to how other humans talk. We interpret their body language. We sense their sincerity.…Continue
If you’re like most dealers, you may feel that you don’t want to inundate your customers with mail.
However, the issue is that your competitors are most likely sending mail to the same customers that you’re trying so hard not to overwhelm.
It’s difficult to decide whether to mail regularly or spontaneously. You may be asking yourself: is there an equation to calculate how often I should actually mail my customers?
Unfortunately, the answer is NO. This is why engaging your customers on a regular basis is so important. You never know when they’re going to need or want your service. You can’t predict when a customer’s vehicle is going to break down or when someone gets a promotion and they can finally afford the convertible of their dreams. …
November New Car Sales Steer Auto Industry Back on Record-Setting Path, According to Latest Edmunds.com Projections
It is just before the Thanksgiving holiday, and Edmunds is out with its newly revised November 2016 new car sales forecast... (drum roll please) The latest Edmunds forecast for November 2016 new car sales now projects that 1,365,369 new cars and trucks will be sold in the U.S. This updated projection boosts the estimated Seasonally Adjusted Annual Rate (SAAR) to 17.6 million vehicles sold. The updated projected sales volume from Edmunds shows sales volume unchanged from…Continue
Dealer Synergy and Sean V. Bradley Presents the Money Mind Mapp. The Money Mind Mapp is the first application of it's kind and has the power to help you make ask much money as you can earn. Your situation changes every single month and so does your financial need. The Money Mind Mapp harnesses the power to help you overcome any financial obstacle you may have and gives you direct GPS coordinates for success.
To find out more about the Money Mind Mapp, visit
For more information about Dealer Synergy, visit…Continue
I was live on Facebook...did you catch it? Learn why change is such a necessary evil.
We’d love to hear what you have to say. Comment below and follow us on Facebook.
You already know your customers are online learning about the products and services they’re considering.
And you’re probably ready to jump in the ring and share some of your own dealership content to hook them on your brand—which is awesome. But before you start throwing articles, pics, and videos online, there are a few things to remember. First, and most importantly, it’s up to you to create the best content possible to build consumer engagement and grow your online community. Today’s consumers are fickle and demanding, so be sure to streamline and offer your best content, including only what’s relevant and interesting to your audience.
It may sound simple enough, but figuring out what your audience is looking for can be one of the…Continue
While it is still legal to sell pre-owned vehicles with open recalls, the National Highway & Transportation Safety Administration has advocated that these vehicles not be sold -- Similar to how it is illegal for auto dealers to sell new cars, or for any rental car agency to rent vehicles with open recalls. The issue is still being debated, yet, at the moment, pre-owned cars with open recalls still remain eligible for sale.
Even the government has internal problems handling recalls. According to a letter written by three members of the House of Representatives to General Services Administration (GSA) Administrator, Denise Turner Roth,…Continue