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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

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Tesla Virtual Store Tour (8/29/14)

Map site takes shoppers from front door to dash; a plan to help low-income EV fans in Calif.; road-trip favorites.

Fiat Clears Merger Hurdle (8/29/14)

Buyouts not expected to exceed cap; judge dismisses Ford apartheid case; Chevy confirms Z71 SUVs; Lexus lathers up.

Power Glitches Hit Chrysler (8/28/14)

Company probes reports of stalls, quirky electronics; debut set for juiced-up Caddy; Mustang rolls out; a Fiat you can't refuse?

Launch Day for '15 Mustang (8/28/14)

Output starts in Mich.; Chevy Equinox Mexico-bound?; more Saab woes; new Kia Sorento; a Subaru WRX for the masses.

New Home for Caddy SRX (8/27/14)

GM moving SUV from Mexico to Tenn., adding small-engine output; warm August for sales; spiders spark Suzuki recall.

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Cobalt Moneyball Webinar: Which KPI's Belong In Your Starting Lineup?

by Ralph Paglia September 18th Moneyball Webinar from Cobalt: Which KPI's Belong In Your Starting Lineup? Learn more at Cobalt Moneyball Webinar - Sept. 18th

Ways To Make More Money Selling Used Cars

by Manny Luna Ways To Make More Money Selling Used Cars Manny Luna

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by Scott T. Joseph

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by Scott T. Joseph

Looking to find good sub-prime car leads?

by Manny Luna VL Digital Marketing has assisted dealers nationwide exceed sales quotas with our exclusive auto leads, facilitated on our Customer Website Track Platform. We've delivered millions of fresh auto sales leads to dealerships. Many new and used car leads are generated by automobile shoppers on the Internet. Thanks to the web, a savvy consumer has all the tools at their disposal to research cars at any time day or night. VL Digital Marketing has many years experience generating some of the highest quality auto sales leads anywhere on the Internet. We research what consumer are looking for and design sites to rank for 10 keyword or more. CarLoanInHouston.com was designed for special financing leads and ranks on the frist page of Google for the following long-tail keywords: #1 Page Ranking in Google vehicle loan houston houston car loans no credit auto loans houston tx poor credit auto loan houston slow credit car loans houston bad credit auto loans houston car loans houston automobile loan houston need automobile loan houston Contact Us if you would like to have a custom lead website. http://vldigitalmarketing.net/contact-us

Auto Industry Marketing and Advertising News

Online Find Of The Day: Custom 2005 Chevy SSR is late for Shark Week

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2005 Chevy SSR Custom

Even when brand new, the Chevrolet SSR wasn't the most beloved car on the market. Its attempt to mix a pickup, convertible sports car and retro styling caused to be a love-it-or-hate-it design. With most people falling deeply into the latter camp, production only lasted from 2003 to 2006.

But let's just say one of the most polarizing vehicles of the last decade wasn't enough for you. What would you do? Well, one owner commissioned a fiberglass body kit with reptile eyes, snout, fangs and spiky tail to create the dinoSSauR, as the dealer calls this creation. It can be yours for the low, low price of $34,988.

To this 2005 SSR's credit, the dealer claims just 6,468 miles on the clock - possibly because no one would ever want to be caught driving it. Although, Halloween is coming, and it could be a great match for your caveman costume. The SSR has its stock 6.0-liter LS2 V8 under the hood with an aftermarket Magnaflow exhaust and a six-speed manual gearbox. It also comes fairly loaded with heated seats, an auto-dimming mirror, memory seats and more. So at least the dinoSSauR is a comfortable bit of rolling weirdness.

To add the cherry of oddness on top of this insane vehicle sundae, it's being offered by a dealer called North Freeway Hyundai in Spring, TX, which claims to be the largest SSR seller in the world having moved over 350 of them. If you're digging the idea of a dinosaur-inspired Chevy retro-truck convertible, head over to Cars.com and put this beauty in your garage.

Online Find Of The Day: Custom 2005 Chevy SSR is late for Shark Week originally appeared on Autoblog on Fri, 29 Aug 2014 15:44:00 EST. Please see our terms for use of feeds.

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2016 Mazda MX-5 Miata reveal to be livestreamed, feature Duran Duran

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Mazda MX-5 Miata Duran Duran

We're all hungry like the wolf to see the unveiling of the next-generation 2016 Mazda MX-5 Miata on September 3, but Mazda is seriously excited about taking the sheet of its latest droptop because it has 1980s New Wave act Duran Duran headlining the event. In case you can't make it to Monterey, CA, Tokyo or Barcelona to watch the reveal happen, the brand is also livestreaming it on YouTube starting at 6:00 PM PT (9:00 PM ET). The Miata is then showing its all-new face again during the broadcast of Fashion Rocks on CBS on September 9 at 9:00 PM ET.

Facts about the new MX-5 have remained elusive, but we saw its bare chassis at the 2014 New York show. The roadster was rumored to return to the classic oval grille from the earlier models and also shed a decent amount of weight over the current version, possibly around 300 pounds.

Don't worry about noting the big reveal in your calendars, though. Not only will Autoblog be in attendance in Monterey to hear Simon Le Bon belt out Rio, we will also publish another post linking to the livestream before the unveiling. In the meantime, scroll down to read Mazda's announcement and check out the link to the stream, which just shows a countdown at the moment.

Continue reading 2016 Mazda MX-5 Miata reveal to be livestreamed, feature Duran Duran

2016 Mazda MX-5 Miata reveal to be livestreamed, feature Duran Duran originally appeared on Autoblog on Fri, 29 Aug 2014 13:28:00 EST. Please see our terms for use of feeds.

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Starbucks to trawl for college students with food trucks

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Starbucks Coffee Truck

The old joke about Starbucks is that there are so many of the coffee shops across America that in some places you can sit in one location sipping a pumpkin spice latte and actually be able see another one of its stores across the street. If you think the brand is everywhere now, it's going to be truly ubiquitous at three universities this fall with a pilot program that has food trucks serving coffee to caffeine-starved students and faculty.

According to BusinessWeek, Starbucks has about 11,500 stores nationwide, but the company wants to increase its presence on college campuses. Therefore, it's launching this pilot program to see how things work by using trucks. They're already following herds of students at Arizona State University and James Madison University in Virginia, and Coastal Carolina University in South Carolina gets its coffee-delivery vehicle on September 18.

The true genius behind this plan is that the trucks aren't just going to sit in one place all day. Instead, they are moving around throughout the day to give students their first fix in the morning and be right there in the afternoon to top off their cups. Starbucks is even promising to adjust the trucks' hours as needed on each campus to suit customers, even staying open later than the dining halls in some cases. The company clearly knows once you get people hooked; they are going to keep coming back for more. Scroll down to read Starbucks' announcement of the pilot program.

Continue reading Starbucks to trawl for college students with food trucks

Starbucks to trawl for college students with food trucks originally appeared on Autoblog on Thu, 28 Aug 2014 14:14:00 EST. Please see our terms for use of feeds.

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David Sharp is attending Eliana Raggio's event
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FREE WEBINAR -- From The Trenches: 2 Dealership Superstars Share Successful Strategies at http://www.dealeron.com/webinar/events/from-the-trenches/

September 18, 2014 from 12pm to 1pm
You’ve heard their names…you’ve seen them on magazines…you may have even heard them speak live at a convention. Now for the first time ever, two powerhouse forces in the auto industry are teaming up to present a one-of-a-kind eye-opening presentation!Dealership Superstars AJ Maida & Alex Jefferson will participate in a groundbreaking 1 hour presentation where both experts will discuss proven strategies, share solutions, tell about triumphs (and maybe a few failures), and provide actionable…See More
4 hours ago
David Sharp is attending Eliana Raggio's event
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FREE Webinar: How to Beat Your Competition with a 360° “Why Buy” Marketing Plan at http://www.dealeron.com/webinar/events/360-why-buy-marketing-plan/

September 11, 2014 from 12pm to 1pm
Automotive experts and thought leaders have loudly asserted that you can’t have an effective marketing strategy if your dealership is without a clear answer to ‘Why Should I Buy From You?’.However, while Dealers may recognize the importance of a strong and compelling “Why Buy” message, most have difficulties effectively delivering that message throughout all their marketing channels.IS YOUR DEALERSHIP EFFECTIVELY LEVERAGING ITS “WHY BUY” MESSAGE ACROSS ALL MARKETING CHANNELS? If not, don’t…See More
4 hours ago
Michael Smith commented on Justin Grubb's blog post Hand-raiser leads and why I love them.
"Excellent post Justin.  I have to fight the mindset that hand raisers are poor leads.  They may be a low closing lead in the short term but it is a way to keep up with a customer who will be in the market or know people who have been in…"
6 hours ago
Ralph Paglia commented on Mike Gorun's blog post What Is a Customer’s Location Data Worth?
"Thank you, Mike... It is indeed interesting that Verizon has gone public with their geolocation driven marketing plans. As you point out, this also means that there will be highly effective location based marketing services available to car dealers…"
6 hours ago
Tim Kaye's blog post was featured

How Joystick Controlled Cars Making Life Easier for Handicapped People

When a person is disabled or physically handicapped, it does not mean that it will stop him from enjoying the joy of driving. Suppose a family member or someone you care about is physically challenged. It's painful to see all the time that they need to depend on someone whenever they need to go out, even for just a…See More
6 hours ago
Brian Cox's blog post was featured

Don’t Let Your Video Become a Flash In the Pan

There’s no doubt that video marketing, in general, has become increasingly important in today’s world. Google has the search market cornered which is why, as marketers, it is important to pay close attention to the changes they make. However, did you know it’s even more important to pay attention to the second largest search engine…See More
6 hours ago
Paul Potratz posted a blog post

What's More Important Than Open Rates?

Your emails have high open rates. But is it the most telling measurement of your email performance? It's time you broke away from the old industry standards and started considering what's really important.On this episode of Hard Facts, Samantha explains how you should be measuring the success of your emails.See More
6 hours ago
Manny Luna posted a status
"How to Keep Your #Volkswagen Alive... http://j.mp/1vUN1OH"
6 hours ago
Profile IconAutomotive Media Partners, LLC, Jean-François Blaquière, Anna Waldner and 1 more joined Automotive Digital Marketing ProCom
6 hours ago
Ralph Paglia commented on Ralph Paglia's event The Dealership Metrics that Win Championships
7 hours ago
Ken Beam posted a video

Union Co. VW Fans Learn about the Valuable Douglas VW App! - You WILL want this on your Smart Phone!

Ken Beam the Digital Marketing Director at Douglas Volkswagen explains why you will want to download the All-New Douglas VW App and gives a quick overview of...
7 hours ago
Ken Beam commented on Brian Cox's blog post Don’t Let Your Video Become a Flash In the Pan
"Nice post Brian....... very informative. "
7 hours ago
Lisandra Ramos posted a blog post

The Top Ten Auto News Stories of the Week: August 23 - 29

Happy Friday, Auto Dealers! As always, ActivEngage has the top 10 most interesting automotive articles from around the web --RIGHT HERE!In this week’s post you’ll learn why you might be annoying your sales leads, what space station droplet tests could mean for the auto industry, and much more! Check them out!10. Now There's a Fitness Tracker for Your CarFIXD created a sensor that connects your car to your smartphone and delivers…See More
8 hours ago
James Klaus joined Ralph Paglia's group
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Inventory Marketing for Car Dealers

This group is for all things related to Car Dealers managing and marketing their vehicle inventory...
9 hours ago
Profile IconJames Klaus, Paul Schnell, John Nelson and 4 other members are attending Ralph Paglia's event

The Dealership Metrics that Win Championships at Link Provided Upon Registration

September 18, 2014 from 10am to 11am
The Dealership Metrics that Win ChampionshipsAt the end of the day, what matters is how many cars you sell. So when it comes down to measuring your advertising performance, the only numbers you should care about are the ones that have been proven to lead to a…See More
9 hours ago
Eliana Raggio posted an event
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FREE WEBINAR -- From The Trenches: 2 Dealership Superstars Share Successful Strategies at http://www.dealeron.com/webinar/events/from-the-trenches/

September 18, 2014 from 12pm to 1pm
You’ve heard their names…you’ve seen them on magazines…you may have even heard them speak live at a convention. Now for the first time ever, two powerhouse forces in the auto industry are teaming up to present a one-of-a-kind eye-opening presentation!Dealership Superstars AJ Maida & Alex Jefferson will participate in a groundbreaking 1 hour presentation where both experts will discuss proven strategies, share solutions, tell about triumphs (and maybe a few failures), and provide actionable…See More
12 hours ago
Tim Kaye posted a blog post

How Joystick Controlled Cars Making Life Easier for Handicapped People

When a person is disabled or physically handicapped, it does not mean that it will stop him from enjoying the joy of driving. Suppose a family member or someone you care about is physically challenged. It's painful to see all the time that they need to depend on someone whenever they need to go out, even for just a…See More
12 hours ago
Brian Cox posted a blog post

Don’t Let Your Video Become a Flash In the Pan

There’s no doubt that video marketing, in general, has become increasingly important in today’s world. Google has the search market cornered which is why, as marketers, it is important to pay close attention to the changes they make. However, did you know it’s even more important to pay attention to the second largest search engine…See More
13 hours ago
Ralph Paglia posted an event

The Dealership Metrics that Win Championships at Link Provided Upon Registration

September 18, 2014 from 10am to 11am
The Dealership Metrics that Win ChampionshipsAt the end of the day, what matters is how many cars you sell. So when it comes down to measuring your advertising performance, the only numbers you should care about are the ones that have been proven to lead to a…See More
18 hours ago
Manny Luna posted videos
19 hours ago

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How Joystick Controlled Cars Making Life Easier for Handicapped People

Posted by Tim Kaye on August 29, 2014 at 5:30am 0 Comments

When a person is disabled or physically handicapped, it does not mean that it will stop him from enjoying the joy of driving. Suppose a family member or someone you care about is physically challenged. It's painful to see all the time that they need to depend on someone whenever they need to go out, even for just a ride. How does it feel when the youngsters grow up with some physical deformation, see that all their friends are getting their licenses to drive, but they can't? Well, now you have the answer. It is nothing but a car driven by joysticks.

Why a Joystick Controlled Car is Necessary?

We often see that it becomes impossible for those people to drive who are either without a limb or using prosthetic limbs. To make it easier for them there are cars…

Continue

Don’t Let Your Video Become a Flash In the Pan

Posted by Brian Cox on August 29, 2014 at 4:34am 1 Comment

There’s no doubt that video marketing, in general, has become increasingly important in today’s world. Google has the search market cornered which is why, as marketers, it is important to pay close attention to the changes they make. However, did you know it’s even more important to pay attention to the second largest search engine in the world? You might think that I’m referring to Bing but, in fact, the second largest search engine is YouTube. Thus the importance of video for SEO.

 

Dealerships have increasingly embraced video in various degrees for years – from simple stitched videos to professionally created live walkarounds. There’s no doubt that consumers love video. In fact Google’s recent automotive study indicates that over 80 percent of car shoppers will watch a vehicle video and then…

Continue

Conversions For Sale's Recent Press Release Announcing our GoLifted Site

Posted by David DeSantis on August 28, 2014 at 2:15pm 0 Comments

Brand New Lifted Truck Industries Presence Bolstered By GoLifted.org Site

GoLifted.org is a New Lifted Truck market guide for consumers that builds product awareness, lends market education, and presents current Lifted Truck Upfit manufacturers

STANDISH, Maine, Aug. 27, 2014 /PRNewswire/ -- David DeSantis, Founder of ConversionsForSale.com, today announced the launch of GoLifted.org. This consumer resource site aids in the promotion of the New Lifted Truck Market as a whole by building consumer awareness of the products, lending education on market processes, and by presenting product availability and diversity options.

David DeSantis has an extensive background working as Internet Manager for RV, boat, and auto dealerships. He created and managed online…

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Zeck Ford Service Advisor Scott Sparks

Posted by Manny Luna on August 28, 2014 at 12:30pm 0 Comments

See what Scott Sparks has to say about the Zeck Ford Service Department!





Their President's Award Winning Service  Department is second to none ! They deliver Award Winning Service through a combination of a Professional Well Trained Staff. A Clean Modern Facility, State of the art Equipment , and Computerized Invoicing, Record Keeping and Information Systems. Zeck Ford provides friendly service at a very competitive price.

The average employment tenure of our service department staff is 9 years with some over 25 years!

Zeck Ford Service…

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How Simply Getting the Job Done Can Be a Bad Thing

Posted by Richard Holland on August 28, 2014 at 5:07am 2 Comments

Working at a car dealership often takes its toll on employees. The demands of a fifty, sixty or seventy hour work week often leaves the employee exhausted, mentally and physically. Generally, these employees are not clock-watchers, they are your commissioned sales people, your technicians, your management staff and they are the bread and butter for your dealership.  Are these long work hours the expectation that has been set by the organization, or it is part of the genetic makeup of these employees? Is their heart into it? Or are they only a cog that helps turn the wheel?

 

Also imagine the full-time, forty-hour per week receptionist, service cashier or parts counter employee that repeats the responsibilities of their job for eight hours a day.  They take their breaks and probably sneak in a…

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Are These Excuses Keeping You From Test Chatting Live Chat Vendors?

Posted by Lisandra Ramos on August 27, 2014 at 12:30pm 0 Comments

“My dog ate my homework.”

For anyone who went through the United States’ public school system since the 1970s, this should be a very familiar excuse. And it may very well be the same excuse some dealers use to avoid doing their homework of test chatting their prospective chat providers before they buy a chat solution.

Avoid these top 3 excuses and learn why test chatting your potential managed chat provider is crucial to your vendor review process. Read on!

1. The price is right

Would you neglect to test drive your future vehicle if the price was unusually low? Definitely not.

A low-priced vehicle can throw up some red flags like: Has this used car been in any previous accidents? Or,…

Continue

Social Media: When Marketing Becomes Mocketing

Posted by sara callahan on August 27, 2014 at 5:00am 1 Comment

Social media can be a tricky thing...

Finding and publishing content that a business’s audience will both enjoy and interact with can be challenging. And as Facebook exposure for business pages is increasingly diminishing, businesses are more dependent on audience engagement than ever for those elusive likes, shares and comments. The type of content posted is highly important as there is a line that can be crossed and turn public perception against you. Sometimes, what may have been a sincere piece of content can be perceived as simply self-promotional.

 

The reality is that behind every piece of content produced by a business there is a person...

Whether that’s one person or a team, ultimately, it can…

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Didn't Email Marketing Die a Couple of Years Ago?

Posted by Jon Lamb on August 26, 2014 at 11:35pm 0 Comments

I know I read it somewhere. Email was dead. The spam filters won. Facebook won. Texting won. Dropbox won. Something or another killed off email marketing and it's apparently been dead for the last couple of years.

Then again, the data doesn't support the notion. People are still checking their email daily, hourly, and even in real time with each notification in their inbox. They check it on their phones, tablets, and desktops. Some even check it on their televisions or gaming platforms. Despite the reported demise of email as a communication tool, it's still alive and kicking in all of our lives.

"Ya, but it's dead for marketing."

We hear that a lot. Once again, the data doesn't support it. Gmail, Yahoo, and all of the big email providers have done a great job at filtering…

Continue

Boost Your Dealership Reputation With Employee Recognition

Posted by Cobalt on August 26, 2014 at 2:13pm 3 Comments



Danielle Rainwater, Reputation Management Specialist
by Danielle Rainwater, Reputation Management Specialist

For many dealerships, employee recognition is very important and there are many ways a company can choose to do this. When a dealership implements an employee recognition program properly it can be highly effective at retaining good employees and peaking performance. It will constantly remind employees the impact that they have on maintaining their dealership’s high standards for…

Continue

Hand-raiser leads and why I love them.

Posted by Justin Grubb on August 26, 2014 at 9:00am 6 Comments

This is my first blog post here, please don't hate me too much for my rambling or poor writing skills.

Recently a woman name Danielle Anderson posed a question about handling hand raiser leads from Chrysler.  I've never worked with Chrysler, but I assume they are the same as the GM "gift grabber" leads that I've been dealing with for years.  I love them, I sell them, and I create a lot of additional sales from them.  I mostly loved them because everyone else hated them, it was a great opportunity for me to reach people the other sales people would ignore.  

The problem with most when they receive a lead like this is that they instantly assume they won't sell them, they only wanted the gift and gave their info as a requirement, not because there is any interest in purchasing a new…

Continue

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Online Find Of The Day: Custom 2005 Chevy SSR is late for Shark Week

Filed under: , , , , , , ,

2005 Chevy SSR Custom

Even when brand new, the Chevrolet SSR wasn't the most beloved car on the market. Its attempt to mix a pickup, convertible sports car and retro styling caused to be a love-it-or-hate-it design. With most people falling deeply into the latter camp, production only lasted from 2003 to 2006.

But let's just say one of the most polarizing vehicles of the last decade wasn't enough for you. What would you do? Well, one owner commissioned a fiberglass body kit with reptile eyes, snout, fangs and spiky tail to create the dinoSSauR, as the dealer calls this creation. It can be yours for the low, low price of $34,988.

To this 2005 SSR's credit, the dealer claims just 6,468 miles on the clock - possibly because no one would ever want to be caught driving it. Although, Halloween is coming, and it could be a great match for your caveman costume. The SSR has its stock 6.0-liter LS2 V8 under the hood with an aftermarket Magnaflow exhaust and a six-speed manual gearbox. It also comes fairly loaded with heated seats, an auto-dimming mirror, memory seats and more. So at least the dinoSSauR is a comfortable bit of rolling weirdness.

To add the cherry of oddness on top of this insane vehicle sundae, it's being offered by a dealer called North Freeway Hyundai in Spring, TX, which claims to be the largest SSR seller in the world having moved over 350 of them. If you're digging the idea of a dinosaur-inspired Chevy retro-truck convertible, head over to Cars.com and put this beauty in your garage.

Online Find Of The Day: Custom 2005 Chevy SSR is late for Shark Week originally appeared on Autoblog on Fri, 29 Aug 2014 15:44:00 EST. Please see our terms for use of feeds.

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Google Blog Articles, News and More

Through the Google lens: search trends August 22-28

It was a busy week for entertainment junkies with the Emmys and VMAs, and the cat was out of the bag for Sanrio fans after a surprising piece of news. Read on for more on the last week in search:

And the Emmy goes to…
Though Breaking Bad took home the top honors at Monday’s Emmy Awards, people searched less for the acclaimed drama than for some of the event’s other, more unexpected happenings. American Horror Story’s Jessica Lange proved she’s still got it—she was the top search of the night. Meanwhile, Hayden Panettiere accidentally revealed the gender of her forthcoming baby, leading people to search for information about the actress and her fiancé Wladimir Klitschko. And it was a night of funny women: Julia Louis-Dreyfus did justice to her award for best actress in a comedy with a Seinfeld-inspired bit on stage… and a Seinfeld-throwback kiss just offstage; and Sarah Silverman won an award for best variety special (and showed off some unusual accessories). Other popular Emmys searches included HBO’s The Normal Heart, which was nominated for 16 awards and won two, and True Detective, which won for directing but did not capture the acting awards some expected.
I want my MTV
The other awards show making news this week was MTV’s Video Music Awards. As can only be expected at this point, Beyoncé’s performance was the highlight of the night; the day after the show, there were more than 50,000 searches for [beyonce vma performance] as people scrambled to re-live (or catch up with) the spectacle. But part of Bey’s appeal this time was actually her daughter, Blue Ivy, who appeared on stage (as well as in multiple GIFs, natch) to steal the show like only an adorable child can. Searchers were dazzled by performances by Ariana Grande (in a crystal onesie), Rita Ora (with diamonds in her manicure) and Iggy Azalea. Finally, Katy Perry and Riff Raff’s double denim red carpet tribute to that VMA power couple of the past, Justin Timberlake and Britney Spears, had people giggling—and searching.
Trouble out west
After a nine-year-old in Arizona accidentally shot and killed her shooting instructor with an Uzi, people came to Google to learn more about the incident, which has sparked debates throughout the country. And the largest earthquake to hit the San Francisco Bay Area in 20+ years shook up Napa and surrounding counties this weekend, leading people to the web to learn more about the damage.

Raining [searches for] cats and dogs
Sanrio fans worldwide got some startling news this week: Hello Kitty is not a kitty. According to the Japanese company, she is a little girl. Whatever her species, she was a top trend in search this week. And for those of you who aren’t cat fans (in which case, do you even like the Internet?), there was National Dog Day, Tuesday’s top search and—if you ask us—a great excuse for thousands of people to share photos of their own favorite man’s best friend.

Tip of the week
Don’t let delays ruin your long weekend. To help you decide whether it’s faster to bike or take transit to your Labor Day destination, Google Search can show you all of your transportation options and estimated travel times on a single card. Just tap the mic and say “Ok Google, what’s the traffic like to AT&T Park” and easily switch between transportation modes to determine which route works best for you.

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Automotive Marketing News

Toyota targets shoppers with location-based mobile ad tool

Toyota is using a location-based mobile ad tool to supercharge its annual clearance sale.

Mercedes to ditch M class in favor of GLE as part of renaming strategy

Mercedes is renaming the M class as the GLE class as part of a strategy to align the badges of its SUVs with the most closely related sedan.

Mercedes to ditch M-class in favor of GLE as part of renaming strategy

Mercedes-Benz is ditching the M-class nameplate as part of a comprehensive renaming strategy. When the vehicle receives a face-lift in early 2015 for the 2016 model year, it will be called the GLE class.

Fiat's cute cartoon characters suggest buying a 500 -- or else

Since Fiat was reintroduced to the United States in 2011, the Italian brand has stretched the advertising envelope.

BMW joins Cadillac wooing Silicon Valley to combat Tesla

BMW scored a coup when former Apple executive Tony Fadell became one of the first owners of the new i8 plug-in supercar in the U.S. Fadell, who worked with Steve Jobs to develop the iPod, lends some much needed cred to BMW in Silicon Valley.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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