Automotive Digital Marketing

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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Ralph Paglia
Editor-in-Chief

Arnold Tijerina
Editor, Content Marketing 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Latest ADM Activity - Click "More" at bottom!

Rachelle Wilber posted a blog post

Engine Repair: 4 Components Every Car Owner Should Understand

A car is more than just a mode of transportation. It’s also a status symbol and investment. Cars can be expensive to maintain and that expense should not grossly outweigh the value or investment. If you want to save money on your car, you need to gain some education. Here are four components every car owner should…See More
3 hours ago
Hannah Whittenly posted a blog post

Need for Speed? Top Signs You’re a Reckless Driver & How to Fix That

Approximately 27 percent of all fatal car accidents involve speed, according to the National Highway Traffic Safety Administration. Of those deaths, approximately 39 percent were males between the ages of 15 and 20, but other groups are involved as well. If you often have a led foot,…See More
5 hours ago
Cory Mosley posted a video

Progressive Retail Episode 43 - Delatorro McNeal

On today's show, Cory invites speaker Delatorro McNeal, CEO of Platinum Performance Global to discuss peak performance and presentation skills. Cory's weekly...
9 hours ago
Emma Sturgis posted a blog post

Creative Cars: Surprising Ways to Fix Up Your Car

When you’ve been in the same boring car for months or years maybe it’s time for a change in its outward appearance. Maybe something as simple as new rims or wheel covers. Or maybe you want to take your car’s appearance to another level, like new paint, its suspension, or adding a spoiler? The ideas…See More
10 hours ago
Bill Wittenmyer posted a video

Witt's Wise Words - Dreaming Isn't Doing

In this edition of Witt's Wise Words, Bill Wittenmyer shares why ideas are great but execution is more important. Visit www.elead-crm.com Follow Us On: Twitt...
11 hours ago
Scot Eisenfelder posted a blog post

5 Challenges Dealers Face in Growing Service Profits

To grow profits in today’s automotive environment, many auto dealers are focusing on growing service department revenue. Achieving this goal presents a number of challenges, including: 1) Declining new vehicle sales volumesNADA predicts 2018 new-vehicle sales of 16.7 million units, down 2.3% from 2017. That’s not a huge decline, but…See More
12 hours ago
John Sternal's 2 blog posts were featured
yesterday
Profile IconM.M Hasan, Tim Werner, Mens Wedding Bands and 1 more joined Automotive Digital Marketing
yesterday
Vidushi Jain posted a blog post

Is Your Current Response Time Good Enough?

Only 37% companies respond to their lead within an hour – HBRResearch shows that chances of qualifying a lead decrease drastically with time. Longer wait times means sales lost. Based on Lead360 Research, lead conversion is determined 57% by the lead quality and 43% by lead response time. Reducing latency and improving lead response time can help dealerships…See More
yesterday
Walter Moore's blog post was featured

Want to Promote Your Business? Instagram Is The Grandest Platform Among All!

In the present time, people are much habituated with social media. Certainly, we are also not out of that part, and you will observe that if one day, you would not be able to spend time on the social site such as Facebook, and Instagram. Facebook and this app are related to each other. Once, Facebook had bought Instagram. At…See More
Saturday
Timmy D. James's blog post was featured

Body Language Is Important…But Even More So In Digital Marketing

Interpreting meaning through communication can be hard. For example, the simple statement “Fine.” What does that word really mean? Ultimately, it depends on the context and, more importantly, how it’s said and the body language which happens in that exact moment. When your significant other says “fine,” you darn well better know…See More
Saturday
Ralph Paglia posted a blog post

AUTOPARTS SWAP ‘N SELL THIS WEEKEND

AUTOPARTS SWAP ‘N SELL THIS WEEKEND Vernon, Conn. (January 19, 2018): An annual motorsports tradition is set for this weekend, Saturday and Sunday, January 20&21, at the Eastern States Exposition in West Springfield, MA, with Start-Finish Production’s presentation of Autoparts Swap ‘n Sell. Enthusiasts have looked forward to…See More
Saturday
Walter Moore posted a blog post

Want to Promote Your Business? Instagram Is The Grandest Platform Among All!

In the present time, people are much habituated with social media. Certainly, we are also not out of that part, and you will observe that if one day, you would not be able to spend time on the social site such as Facebook, and Instagram. Facebook and this app are related to each other. Once, Facebook had bought Instagram. At…See More
Saturday
Dixie Somers posted a blog post

5 Ways You Can Manage Your Car Online

As more and more technology finds its way into today’s automobiles, it’s easy to want to continue that same experience once your car is parked.As technology continues to make your life easier, embracing technology to “manage” your car can only add to the simplicity. Here are 5 easy ways to get the most out of your vehicle and save a lot of time in the…See More
Friday
Jim Leman posted a blog post

TagRail™ Launches Digital Retail Platform that Pulls Shoppers from their Livingrooms to Dealers’ Showrooms

TagRail™, the creator of DealerTag™ and the Lexus Plus CEM App, announced today the general availability of its Digital Retail Platform. It is a dealer-customizable and brandable online car-buying tool to help dealerships attract, engage, and close more online shoppers through a frictionless online transition from their…See More
Friday
Bill Wittenmyer posted a video

Freebie Friday - Inspect What You Expect

In this Freebie Friday, ELEAD1ONE Partner Bill Wittenmyer says it’s time for you to inspect what you expect. That means always checking in on the customer ex...
Friday
Timmy D. James posted a blog post

Body Language Is Important…But Even More So In Digital Marketing

Interpreting meaning through communication can be hard. For example, the simple statement “Fine.” What does that word really mean? Ultimately, it depends on the context and, more importantly, how it’s said and the body language which happens in that exact moment. When your significant other says “fine,” you darn well better know…See More
Friday
Howard J Moorey updated their profile
Friday

Vendor
Cynthia Madison posted a blog post

An automotive spare parts online shop may be the perfect business idea for you

The automotive car parts industry is continuously growing, due to the increasing interest car owners show to this particular solution when it comes to their vehicles.Aftermarket auto car parts show the same quality as manufacturer ones do, but the prices at which these come are significantly lower. For many, this was a perfect…See More
Friday
Ralph Paglia's 10 photos were featured
Friday

ADM Blog Posts

BLACK BOOK DATA SHOWS ALL VEHICLE SEGMENTS DEPRECIATING SLIGHTLY HEADING INTO 2018

Posted by John Sternal on January 18, 2018 at 10:30am 0 Comments

According to Black Book® data, the average price of a used vehicle for model years 2012-2016 depreciated in value by -2.9%.
  • Cars overall…
Continue

An automotive spare parts online shop may be the perfect business idea for you

Posted by Cynthia Madison on January 19, 2018 at 1:00am 0 Comments

The automotive car parts industry is continuously growing, due to the increasing interest car owners show to this particular solution when it comes to their vehicles.

Aftermarket auto car parts show the same quality as manufacturer ones do, but the prices…

Continue

Is Your Current Response Time Good Enough?

Posted by Vidushi Jain on January 20, 2018 at 8:30pm 0 Comments

Only 37% companies respond to their lead within an hour – HBR

Research shows that chances of qualifying a lead decrease drastically with time. Longer wait times means sales lost. Based on Lead360 Research, lead conversion is determined 57% by the lead quality and 43% by…

Continue

Jumpstart Automotive Media Path to Purchase Insights: Ford Mustang is Most-Viewed Vehicle of 2017; Toyota Camry Sees Highest Growth with a 62% Increase

Posted by John Sternal on January 18, 2018 at 10:30am 0 Comments

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, reveals the vehicles shoppers researched most during 2017, and the vehicles that saw the biggest jump in views during the…
Continue

TagRail™ Launches Digital Retail Platform that Pulls Shoppers from their Livingrooms to Dealers’ Showrooms

Posted by Jim Leman on January 19, 2018 at 1:00pm 0 Comments

TagRail™, the creator of DealerTag™ and the Lexus Plus CEM App, announced today the general availability of its Digital Retail Platform.

It is a dealer-customizable and brandable online car-buying tool to help dealerships attract, engage, and close more…

Continue

Want to Promote Your Business? Instagram Is The Grandest Platform Among All!

Posted by Walter Moore on January 19, 2018 at 8:50pm 0 Comments

In the present time, people are much habituated with social media. Certainly, we are also not out of that part, and you will observe that if one day, you would not be able to spend time on the social site such as Facebook, and Instagram. Facebook and this app are related to each other. Once, Facebook had…

Continue

Body Language Is Important…But Even More So In Digital Marketing

Posted by Timmy D. James on January 19, 2018 at 6:00am 0 Comments

Interpreting meaning through communication can be hard.

 …

Continue

How to Get Your Cars from the Factory to the Showroom

Posted by Rachelle Wilber on January 18, 2018 at 3:00pm 0 Comments

Owning and operating an automotive dealership is clearly a big job.

It can be immensely stressful to own and run a business that sells small products. Vehicles are massive pieces of equipment. They're a whole other ballgame. If you're interested in a career that…

Continue

Service Departments, Get Ready for the future of Voice!

Posted by Ujj Nath on January 17, 2018 at 6:30am 0 Comments

Consumers are all about convenience.

The Internet has opened access to instant information and new technology…

Continue

7 Amazing Benefits Of Driverless Vehicles That You May Not Even Know - Infographic

Posted by Kent Charlie on January 16, 2018 at 9:30pm 0 Comments

Driverless vehicles will soon be here before you even know it.

Several of the finest automakers are already showing off their autonomous vehicle technology, and many of them are already aiming to roll out vehicles with full driverless ability by…

Continue

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ADM Forum

How To Really Make Money Selling Used Cars

Started by Michael Pokora in FIXED OPERATIONS - Service, Parts, Body Shop, Accessories, etc. Jan 16. 0 Replies

5 Big ideas to Improve Used Vehicle Profitability in 2018 Making money in used vehicles can be a very lucrative side of the automotive business, yet most dealers leave a great deal of margin on the table with each transaction.  To really be good at this side of the business, it helps to understand some of the larger economic…Continue

Tags: cars, in, 2018, used, on

What Concerns Do You Have As A Marketer Going Into 2018?

Started by Ralph Paglia in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic Jan 8. 0 Replies

Forget ad blocking – or even ad fraud. Those are low on the totem pole of industry issues causing concern for marketers and advertisers as they roll out their marketing plans for 2018.Instead, viewability and accurate measurement is the biggest cause for concern, according to a…Continue

Tags: Marketer, Going, Into, 2018, A

Ideas to attract service staff?

Started by Jacob Griffin in FIXED OPERATIONS - Service, Parts, Body Shop, Accessories, etc.. Last reply by Michael Pokora Jan 5. 1 Reply

Does anyone have suggestions for gaining applicants among the service department?I've tried it all from yard-signs to calling the schools and asking for people right out of training but am still having a hard time?Any input or ideas would be appreciated.Continue

Will There Be An American Reckoning In 2018?

Started by Ralph Paglia in RANTS, RAVES, OPINIONS and HUMOR; For the Uncensored Voice of Car Guys and Gals - What's Bugging you?!?! Got something funny or ironic? Need to Vent? Jan 1. 0 Replies

“Banned” Book by Best-Selling Author Predicts...American Reckoning of 2018A loud “crack!” sends a shiver down your spine.The statue falls from its pedestal, face first, into the dirt below.The crowd cheers as a heavy-set woman stomps on its head and spits. Others follow…You take your wife’s hand and cross to the other side of…Continue

Tags: 2018, Reckoning, American

Do You Have a 20+ Minute Daily One-Way Commute?

Started by Garry House in Uncategorized or Does Not Fit Into Any Pre-Defined Category Dec 28, 2017. 0 Replies

It seems like I’ve recently been getting more inquiries like the following from client-dealers and their managers:“I know I can become a more effective and productive leader/manager, but how can I learn how to do this without adding an increased time investment to my professional life. I’m already committed for 60+ hours per week!”Well at least they’re not saying 80+ hours per week like I was frequently hearing during the 2003 – 2010 period! And although I think that 60+ hours per week may…Continue

Unique Digital/SEO Marketing Solutions?

Started by Jacob Griffin in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC). Last reply by Dale Ferrell Dec 15, 2017. 1 Reply

Does anyone have any standout Digital/SEO Marketing Solutions that have worked well and have stood out amongst their competition? Continue

Tags: Cadillac, Luxury, Dealer, Optimization, SEO

11 Car Sales Email Templates From Jazel To Boost Your Appointment Rates

Started by Ralph Paglia in PROCESS MANAGEMENT- CRM, BDC and lead Management Processes, Emails, Phone Scripts, Facility Design, Tools and Suppliers Dec 11, 2017. 0 Replies

11 Brilliant Car Sales Email Templates To Boost Your Appointment RatesSometimes it feels like emails are writer’s-block magnets. You know you have to send one, but when it comes down to it, none of the words are coming to…Continue

Tags: Boost, To, Your, Appointment, Rates

We’ve innovated the car, now how about the buying experience?

Started by Ralph Paglia in TOOLS, FILES and TEMPLATE RESOURCES - Share Your Files, Apps, Spreadsheets, Email Templates, Phone Scripts, Letters, Tracking Tools, Links, etc. Nov 30, 2017. 0 Replies

OEMs, dealers and customers are dynamically redefining how they interact with each other, with consumers increasingly expecting a seamless experience across both digital and physical touchpoints, according to WEF. The article “Seamless Journeys” discusses how the development of a “data economy” would be particularly transformative for the automotive industry and how its digitization will decentralize both production and the supply chain.We’ve innovated the car, now how about the buying…Continue

Tags: about, buying, experience?, how, now

8 Typical Dealership Management Shortcomings

Started by Garry House in Uncategorized or Does Not Fit Into Any Pre-Defined Category Nov 20, 2017. 0 Replies

        ► Organizational Design                            ► Compensation Planning        ► Employer Branding                                ► Hiring and Onboarding        ► Communicating Expectations                  ► Performance Management        ► Career Path Planning                             ► Leadership DevelopmentThese are the core elements of the consultancy in which Garry House & Associates specializes today. Woven together, these eight components represent the foundation of…Continue

New Firefox Quantum. Is It Fast? Is It Good?

Started by Ralph Paglia in TOOLS, FILES and TEMPLATE RESOURCES - Share Your Files, Apps, Spreadsheets, Email Templates, Phone Scripts, Letters, Tracking Tools, Links, etc. Nov 17, 2017. 0 Replies

The new Firefox. Fast for good.Today we’re thrilled to introduce you to our brand new browser — Firefox Quantum.What you’ll notice first is that the new Firefox is blazing fast. In fact, you’ll enjoy speeds up to twice as fast as a year ago. It’s also more powerful. We’ve rebuilt Firefox from the ground up to focus on how you use the Web today to watch, listen, create…Continue

Tags: Is It Good, Is It Fast, Quantum, Firefox, New

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ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

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