Professional Community for Car Dealers, Automotive Marketers and Sales Managers
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Started by Mike Elliott in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC). Last reply by Markelle Harden yesterday. 1 Reply 1 Like
Started by Jeff Larsen in TOOLS, FILES and TEMPLATE RESOURCES - Share Your Files, Apps, Spreadsheets, Email Templates, Phone Scripts, Letters, Tracking Tools, Links, etc.. Last reply by Markelle Harden yesterday. 1 Reply 0 Likes
Started by Kim Essenmacher in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices. Last reply by Markelle Harden yesterday. 5 Replies 0 Likes
Started by Helen Smith in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic. Last reply by David Lytle on Thursday. 14 Replies 0 Likes
Started by Mike Elliott in DEALERSHIP MANAGEMENT, MONITORING and REPORTS - Achievements, Milestones, Sales Team and Organizational Leadership Topics, awards or achievements you and your team have earned. Last reply by Margarita Dungalo Nov 18. 2 Replies 0 Likes
Started by Tom Azbill in HELP WANTED - Human Resources, Job Postings, Career Management, Recruiting and Hiring, Positions Sought, Pay Plans, Anything Hiring or Career Related. Last reply by Dwight Ford Jr. Nov 17. 2 Replies 0 Likes
It's the holiday season, that means one thing, you only have a few weeks left to hit your year end sales quotas. While this turns into a very stressful time for many dealerships, it doesn't have to be this way; so put away your Grinch costume and use that shiny little device (smartphones) all you customers have to turn your inventory into perfectly wrapped presents that constantly keep driving off your lot.
Content marketing, in general, can provide many valuable benefits. It can help create and maintain a brand presence; assist in search engine optimization; and position executives as thought leaders. It can also serve as a valuable source of information for both customers and potential customers.
There are many types of content marketing. Technically speaking, everything your business creates and publishes is content marketing. This can include such items as marketing pieces, videos, blog articles, articles published in trade magazines, social media posts -- you name it. If your audience sees it, chances are that it’s content marketing.
While most businesses understand the importance of content marketing, many get stuck when trying to make it an ongoing reality. Think of it as…Continue
So you recently decided to start (or restart) blogging for your dealership and have no idea how to get organized and begin. I get you. It’s hard to get your blogging mojo started, especially in such a hectic environment like a dealership.
That’s why I thought it would be helpful to put together a list of 10 blogging hacks to help you build your dealership’s content!
Before we get into some hacks, here’s a checklist of things you should establish pre-blogging:
WHO YOUR AUDIENCE IS
This one seems easy, but a lot of bloggers forget to keep their audience in mind as they type up a blog post. If you’re blogging for your dealership’s customers, make sure you’re not using a lot of…Continue
That time of year is rapidly approaching -- Black Friday. Black Friday is typically the beginning of the Christmas shopping season and an indicator of how well retailers will fare throughout the holidays. In fact, many retailers report that the majority of their holiday season sales happen on this single day. Consumers go wild with excitement, and some even choose to participate by camping out for up to three weeks in advance, just to secure some super deal. It is not unusual for some people to get up at 2am to get in line at their favorite retailer. Other shoppers simply plant themselves in front of their computers in order to take advantage of retailers’ online sales. The facts are that very few of the items on sale warrant standing in massive lines for hours at a time. The fantastic deals…Continue
In my last blog article, I discussed the importance of building rapport with leads through the use of “Why Buy From Me” and “Lead Response” videos personalized for each customer. Now I would like to take this one step further -- Building rapport should in fact start much earlier than simply upon the receipt of a lead.
Think about the first contact a customer has with your dealership. Chances are good that they either went to your website, or found a vehicle that matched their interest on a third party site. At this point, detailed descriptions, images and video walkarounds can certainly make your vehicle stand out from the others. But how about further increasing the probability that the customer chooses to deal with you over any competition? How about building trust and rapport at this first…Continue
|by Rob Campbell, Performance Improvement Consultant|
In 1996, I helped design and build the first website for my father’s GM dealership. The “interweb” was in its infancy and most car dealerships didn’t even have dial-up Internet service, let alone a website. I’ll be honest, we had no idea what we should build, and thinking proactively about how customers would interact with what we built never even crossed our minds.Continue
Video is well established as a powerful dealer marketing - whether it's for local or regional broadcast, on line, mobile or the digital signs in local dealers and surrounding businesses.
But there's always been a big barrier in the way of dealers who wanted to use video-driven marketing - high creative production costs.
Getting a good-looking video ad spot can easily cost several thousand dollars from an agency, and much more so from larger agencies. Even local freelance motion graphic designer costs add up rapidly.
Plan B has always been to find someone locally to pull things together. But the output usually looks like something done on a budget.
So what if you could produce an agency-grade advertising video spot for less than $100, without even needing specialist talent or…Continue
Are you ready to read the top automotive news and blogs from around the Web? We have some really interesting topics for you today, including: Toyota’s hydrogen fuel cell car, NADA’s Sales Forecast for 2015, 3 ways dealers are connecting with the modern tech-savvy shopper, and more!
If your dealership’s website has been struggling with conversion lately, make sure you aren’t committing any of these website design sins!…
Regardless of how hard you work to ensure that your customers have an excellent experience, mistakes happen. No doubt you’ve had customers complain about something – it took too long for their vehicle to be serviced, there was a miscommunication in pricing during the sale, or a general failure to deliver on promises (big or small). Whether the complaint is relayed to the frontline employee, or the customer felt the need to go directly to management, apologies are usually made.
The problem is that, at times, your customer feels that they have received an empty apology and can recognize this type of apology a mile away. These “nonpologies” don’t accomplish anything more than relaying indifference to the customer.
Examples of nonpologies are:
“We made a…Continue