Automotive Digital Marketing ProCom
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Automotive Marketing Community
PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC
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Ralph Paglia
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J.D. Rucker
Editor, Social Media
Dan Weik
Editor, Reputation Management
Tom Gorham
Editor, From The Trenches
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Editor, GM's Perspective
Ken Beam
Editor, Vehicle Presentation Videos
Manny Luna
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Editor, Content Marketing
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Automotive News Videos
Sizzling U.S. Sales Forecast (1/28/15)
D3 projected to post double-digit gains in Jan.; GM, Ally vie for F&I; Kia's 'Unexpected' ad; N.A. fuels FCA; Ford, Nissan recalls. What's Uniting German Auto CEOs (1/28/15)
Heads of VW, Daimler, other carmakers lobby for free-trade deal; Toyota test-drive flak; dealer's billboard prompts 911 calls. 'Taxes, Stairsteps and Death' (1/27/15)
AutoNation, Toyota, Nissan execs weigh in on dealer incentives; AM General to build Benz R Class; self-driving 'mini city.' Toyota Plans Pay Overhaul (1/27/15)
FS_2015.01.27 Audi’s SUV ‘opportunity’ (1/26/15)
Audi sees big chance in U.S. taste for SUVs, Tesla expands range in China; Honda’s new airbag supplier; early Super Bowl ads. Top 5 Most Popular Automotive Marketing Videos of Past 30 Days
3. Auto Recruiting "Taken" to Next Level AutoMax Recruiting
Added by Craig Lockerd on January 10, 2015
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Top 5 Most Popular Automotive Marketing Photos of Past Month
Big Data... Big Promises... Is It Real?
by Automotive Social Marketing I am hopeful that the time will soon come when as an industry we will embrace Intelligent Lead Routing powered by the same data aggregation (Big Data) algorithms used in a much less efficient manner today by lead scoring systems. ILR combined with lead nurturing has the proven potential to drive long term customer retention, while enhancing the ROI from new business acquisition strategies and campaigns. Imagine that, a system that using intensive training and coaching to show sales pros how to leverage customer communication activities in a manner that recognizes and leverages their own individual strengths to ensure maximum results from each day's efforts. This has always been a people business, and when we optimize process and match the right customer with the right message at the right time and pair that customer with the right sales resource.... We all win. CarChat24 receives 4th DrivingSales Dealer Satisfaction Award
by Big Tom LaPointe Thank you to our dealers for awarding us Top Chat Provider for the fourth year! We're proud to be a #DrivingSales" award recipient. CarChat24 Sales VP Jeff Sterns is pictured with Josh Phelon at #NADA2015. We are honored and humbled to serve our dealer partners. #chat #dealerchat #carchat24 Is the glass half empty or half full?
by Manny Luna The purpose of the question is to demonstrate that the situation may be seen in different ways depending on one's point of view. Here's mine. http://vldigitalmarketing.net Feel of the wheel makes the deal!~
by Bobby Auto Industry Marketing and Advertising News
Nissan planning 90-second Super Bowl commercial, plus two debut cameos
Filed under: Marketing/Advertising, Motorsports, Videos, Nissan, Racing
Nissan is now running a 90-second Super Bowl ad, instead of 60 seconds. The first 10 seconds of it are available now as a teaser, but the brand is holding the full premiere until the actual game. To make it even more potentially exciting, there are two surprise product cameos from the company in the commercial.Continue reading Nissan planning 90-second Super Bowl commercial, plus two debut cameos
Nissan planning 90-second Super Bowl commercial, plus two debut cameos originally appeared on Autoblog on Wed, 28 Jan 2015 19:01:00 EST. Please see our terms for use of feeds.
Permalink | Email this | CommentsWatch Nick Offerman's hilarious NASCAR promo song
Filed under: Celebrities, Humor, Marketing/Advertising, Motorsports, TV/Movies, Videos, United States, Racing
Rugged comedian Nick Offerman has a new ad for NASCAR races airing on NBC featuring a hilarious tune about how the sport keeps Americans from getting too soft. Plus, those who watch races from the track have plenty of grilled meat and beer to enjoy.Continue reading Watch Nick Offerman's hilarious NASCAR promo song
Watch Nick Offerman's hilarious NASCAR promo song originally appeared on Autoblog on Wed, 28 Jan 2015 14:59:00 EST. Please see our terms for use of feeds.
Permalink | Email this | CommentsGoDaddy forced to pull Super Bowl ad after public outcry
Filed under: Etc., Marketing/Advertising, Technology, United States
Domain name registration company GoDaddy made the decision to pull its planned 2015 Super Bowl ad after the commercial caused outrage among animal lovers when it was posted online. The spot is about a very cute puppy making his way home, only to encounter an unexpected twist...Continue reading GoDaddy forced to pull Super Bowl ad after public outcry
GoDaddy forced to pull Super Bowl ad after public outcry originally appeared on Autoblog on Wed, 28 Jan 2015 13:29:00 EST. Please see our terms for use of feeds.
Permalink | Email this | CommentsMusic
Automotive Marketing Community Professionals
Learn More About Digital Marketing... Watch the Video Referenced Below!
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Matthew Pavy joined Ralph Paglia's group
Content Marketing
What is Content Marketing?Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable customer…See More
Anne Fleming posted a blog postTop Brands Rated by Women | 2015 US Womens Car Dealership Report
Our company has published it’s second annual report which showcases women are having empowering experiences at progressive car dealerships in the United States.Women are responsible for buying over 13 million cars at new car dealerships; that’s an impressive 36,000 vehicles a day. Dealerships have to literally change gears, advertising, amenities and their sales strategies to attract this powerful buying force. “It’s a very competitive industry” shares Women-Drivers.com President, Anne Fleming.…See More
Erika Kay Simms liked J.D. Rucker's blog post Why 'Irrelevant' Content on a Dealer's Website is RelevantErika Kay Simms liked J.D. Rucker's blog post If You Build It, They Won't Come (unless you support it)
J.D. Rucker posted a blog postIf You Build It, They Won't Come (unless you support it)
In the movie Field of Dreams, a ghostly voice tells Kevin Costner's Ray Kinsella character, "If you build it, he will come."The first question you'll want answered is, "What is it?" In the movie, the 'it' was a baseball field, but it was actually so much more…See More
Alexander Lau commented on Timothy Martell's blog post How Content Generates Sales Through Search"Employing White Hat SEO Methods and Search Content Marketing
http://www.worlddealer.net/2013/06/employing-white-hat-seo-methods-and-search-content-marketing/"
Alexander Lau commented on Timothy Martell's blog post How to Build a Blog Audience from the Ground Up"All of this still holds true.
Employing White Hat SEO Methods and Search Content Marketing
http://www.worlddealer.net/2013/06/employing-white-hat-seo-methods-and-search-content-marketing/"
Big Tom LaPointe posted a blog postReady to Drive! MTV study says millennials want their cars; kills 5 myths (PART 1 of 2)
6 in 10 Millennials said “they feel like losers among their peers without their cars” – MTV studyIf rumors of Mark Twain’s death were greatly exaggerated, then so are those that young people are eschewing the car for alternate forms of transportation. In a study released July 23, 2015, the Viacom-owned entertainment giant revealed that not only to so-called Millennials, or Gen Y, buyers want to have cars and drive, but are beginning to in…See More
Automotive Marketing Community Photos
Top Ten Most Popular Automotive Marketing Posts of the Past 30 Days
| 1 |
Why 'Irrelevant' Content on a Dealer's Website is RelevantAdded by J.D. Rucker on January 21, 2015 |
| 2 |
It’s All Going Mobile. We Get It. Now What?Added by J.D. Rucker on January 2, 2015 |
| 3 |
How Content Generates Sales Through SearchAdded by Timothy Martell on January 9, 2015 |
| 4 |
CRM DOMINATION IN AUTO RETAILINGPosted by James A. Ziegler on January 20, 2015 |
| 5 |
Proud to be the new VP of Sales for Dealer Authority.Added by Jeff Glackin on January 5, 2015 |
| 6 |
Time Isn’t of the EssenceAdded by Richard Holland on January 15, 2015 |
| 7 |
The 3 Easiest Ways to Find Blog Topics to Jumpstart Content EffortsAdded by Timothy Martell on January 2, 2015 |
| 8 |
How to Build a Blog Audience from the Ground UpAdded by Timothy Martell on January 14, 2015 |
| 9 |
Research Report: Analysis of 400+ Car Dealers Responding to Online InquiriesAdded by Ralph Paglia on January 7, 2015 |
| 10 |
Don't Judge a Book By It's CoverAdded by Bobby on January 8, 2015 |
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ADM Forum
Finding the Hidden Market That Your Business Is Missing Out On
Started by Mike Elliott in Uncategorized or Does Not Fit Into Any Pre-Defined Category on Sunday. 0 Replies 0 Likes
Dealership Website SEO
Started by Kim Essenmacher in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices. Last reply by Melissa Fabre on Sunday. 9 Replies 1 Like
CRM DOMINATION IN AUTO RETAILING
Started by James A. Ziegler in RANTS, RAVES, OPINIONS and HUMOR; For the Uncensored Voice of Car Guys and Gals - What's Bugging you?!?! Got something funny or ironic? Need to Vent?. Last reply by Michael on Friday. 6 Replies 2 Likes
The Effects of Positive & Negative Customer Service (an InfoGraphic)
Started by Mike Elliott in Uncategorized or Does Not Fit Into Any Pre-Defined Category Jan 17. 0 Replies 0 Likes
Does a dealership need a website?
Started by Helen Smith in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic. Last reply by Grant Lockner Jan 8. 25 Replies 0 Likes
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ADM Blog Posts
Black Book Used Car Market Report - Ricky Beggs
Posted by Black Book on January 26, 2015 at 12:00pm 0 Comments 1 Like
Hello and welcome to this week’s edition of the Used Car Market Report from Black Book.
As you can tell we are again recording this market video blog via Skype while on the road. Where has the industry taken us this week? We are coming to you from the exhibition hall floor and the Black Book booth at the 98th annual NADA Convention and Exposition in San Francisco. Unfortunately there is no time to visit nearby Napa Valley or any of the other wineries in the area.
The first part of last week had some of our lender solutions team at the annual AFSA conference, also in San Francisco, and now we are at the ATD and NADA conventions with thousands of franchised dealers and industry…
Tips For High Volume Car Sales - 20 Free Sales Videos Offer
Posted by Virgil Stanphill on January 26, 2015 at 5:00am 0 Comments 0 Likes
The video promoted preparation and automation as 2 of 5 keys to high volume auto sales.
Towards the end of the video he offers 20 "no strings attached" FREE videos on selling cars.
CarChat24 wins 2015 AWA Automotive Website Award
Posted by Big Tom LaPointe on January 25, 2015 at 12:00pm 0 Comments 3 Likes
The CarChat24 team is proud to announce we have received an Automotive Website Award for Marketing Innovation. The prestigious award was presented in San Francisco on January 22, 2015, as the 2015 National Automotive Dealers Association conference kicked off, and coincides with our fourth DrivingSales award for excellence in chat.
The AWA awards are presented annually just prior to the start of the NADA conference by consulting firm PCG Consulting, Inc., and “recognize the best vendors in automotive digital marketing”, in a variety of categories.
Continue“We are pleased to present CarChat24…
NADA Convention from a Local San Francisco Perspective
Posted by Ralph Paglia on January 25, 2015 at 12:00am 0 Comments 3 Likes
National Auto Dealers Association convention sweeps into San Francisco with industry on a roll
By Stephen Robert Morse at San Francisco Examiner 
…
Top Ten Blogs and News for Auto Dealers: January 17 - 23
Posted by Rebecca Kon on January 23, 2015 at 11:55am 0 Comments 0 Likes
There’s been lots of excitement this week as NADA kicks off this weekend, Super Bowl Sunday is getting closer, and the U.S. President just gave his State of the Union Address. In case you missed everything going on this week, ActivEngage put together the Top 10 automotive news articles and blogs just for you! Enjoy!
10. Chrysler exec sees dealerships, operations evolving
Pete Grady is considering satellite stores and getting service operations closer to consumers. Dealers, what are you thoughts on these possible changes to the standard business…
Continue
Can You Translate That For Me?
Posted by Paul Potratz on January 23, 2015 at 11:20am 0 Comments 1 Like
In this week’s episode of Hard Facts, Samantha uncovers a cost-free way to utilize your bilingual sales staff to reach a broader demographic. Learn how you can implement this strategy at your dealership.
3 Reasons to Take Content Seriously for Better SEO (with Bonus Infographic)
Posted by Timothy Martell on January 23, 2015 at 9:30am 0 Comments 1 Like
SEO is a complicated practice, especially if you're just starting in 2015. Things have changed a lot in the past 10 years, making it more difficult than ever for small businesses to compete against businesses with large marketing budgets. But as one of the most important parts of a business's digital marketing strategy, you can't ignore SEO.
Content is easily one of the best ways for businesses to take control of their rankings and build up authority with Google and other search engines. It's the simplest strategy, but it's also one of the…
Continue Make Digital Communication a Priority by 2025
Posted by Rebecca Kon on January 21, 2015 at 2:21pm 1 Comment 0 Likes
In a recent report by IBM, “Automotive 2025: Industry without borders”, discusses the future of the automotive industry among OEMs, automotive suppliers, and other auto industry participants. The authors Ben Stanley and Kal Gyimesi ask this question,
“How can you form relationships with newer, non-traditional industry participants to provide the digital relationship and customer experience that today’s drivers and passengers demand?”
The answer, left open for you to do some soul-searching, has one obvious answer:
Invest in live chat.
Live chat is a proven…
Continue
Why 'Irrelevant' Content on a Dealer's Website is Relevant
Posted by J.D. Rucker on January 21, 2015 at 12:30pm 9 Comments 6 Likes
Once you get over the beauty of the 1970 Dodge Charger in the picture, you might ask yourself, "What does a 45-year-old muscle car have to do with automotive content?"
We've been asked the same type of question multiple times pertaining to content we publish on dealer websites. Sometimes, it's dealers asking. Other times, it's other vendors wondering what we're doing or "tattling" to the dealer about it. The funny part is that when compared to the automotive marketing "gurus" who question it, the dealers tend to understand the philosophy much more quickly than the vendors.
I'm not here to insult anyone. I totally understand why it's hard for many vendors to get, especially the larger ones who have mechanized content, search, and social strategies. The reality is that based upon…
Continue Chat Success – JUST DO IT!
Posted by Big Tom LaPointe on January 20, 2015 at 8:30pm 0 Comments 1 Like
Some people want it to happen,
some wish it would happen,
others make it happen. ~ Michael Jordan
Anybody with even a passing interest in sports in the 80’s and 90’s has vivid memories of basketball legend Michael Jordan defying gravity to fly through the air and slam dunk a basketball. Again, and again, and again. The man was virtually synonymous with Nike’s ‘Just Do It’ slogan, because he did. Such was his dominance not only of the game, but of sports branding, that he still pulls in nearly $100 million a year on branded gear.…
Automotive Thought Leader Journal
Automotive Marketing and Car Dealer News from AutoBlog
Nissan planning 90-second Super Bowl commercial, plus two debut cameos
Filed under: Marketing/Advertising, Motorsports, Videos, Nissan, Racing
Nissan is now running a 90-second Super Bowl ad, instead of 60 seconds. The first 10 seconds of it are available now as a teaser, but the brand is holding the full premiere until the actual game. To make it even more potentially exciting, there are two surprise product cameos from the company in the commercial.Continue reading Nissan planning 90-second Super Bowl commercial, plus two debut cameos
Nissan planning 90-second Super Bowl commercial, plus two debut cameos originally appeared on Autoblog on Wed, 28 Jan 2015 19:01:00 EST. Please see our terms for use of feeds.
Permalink | Email this | CommentsGoogle Blog Articles, News and More
Google Fiber is coming to Atlanta, Charlotte, Nashville and Raleigh-Durham
It’s been nearly five years since we offered to build a fiber-optic network in one U.S. city as an experiment — and were met with overwhelming enthusiasm. Now, Google Fiber is live in Kansas City, Provo and Austin, and we've started to see how gigabit Internet, with speeds up to 100 times faster than today’s basic broadband, can transform cities. It can give them new platforms for economic development and new ways of using technology to improve life for their citizens. And, around the country, it seems to be catching on.Check out the Kansas City Startup Village and Provo learn-how-to-code hub DevMountain. Take a look at the work of a geneticist whose speedy connection could one day help newborns in intensive care, or how one city's network is connecting a high school classroom to an underwater microscope so students can study oceanic life in the Pacific... from Chattanooga, Tenn. There are many more stories like this—stories about how people are using gigabit internet to spark innovation, inspire creativity, and collaborate in ways they simply couldn't before. And we want to see even more.
So, today, we’re happy to announce that Google Fiber is coming to 18 cities across four new metro areas: Atlanta, Charlotte, Nashville, and Raleigh-Durham. We can’t wait to see what people and businesses across the Southeast U.S. do with gigabit speeds.
Bringing Google Fiber to these cities is a long-term investment. We’ve been working closely with city leaders over the past year on a joint planning process to get their communities ready for Google Fiber—and now the really hard work begins. Our next step is to work with cities to create a detailed map of where we can put our thousands of miles of fiber, using existing infrastructure such as utility poles and underground conduit, and making sure to avoid things like gas and water lines. Then a team of surveyors and engineers will hit the streets to fill in missing details. Once we’re done designing the network (which we expect to wrap up in a few months), we’ll start construction.
Today, we aren't the only ones talking about gigabit broadband. From the White House to main street, a chorus of new voices is standing up for speed. Just last week during the State of the Union, the President called for faster networks so that innovators and entrepreneurs can build the next big idea. New research from the Fiber to the Home Council shows gigabit networks are contributing billions of dollars in economic growth. Communities across America are demanding more speed for their own homes and businesses, and we’re going to keep doing our part to help.
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FREE WEBINAR: How to Increase Your "Dealership Intelligence" for More Success in 2015
January 29, 2015 from 12pm to 1pm – http://www.dealeron.com/webinar/events/how-to-increase-your-dealership-intelligence/
0 Comments 1 Like -
FREE WEBINAR: The Cold Hard Truth about BDCs…and why you need a BDD
February 5, 2015 from 12pm to 1pm – http://www.dealeron.com/webinar/events/why-you-need-a-bdd/
0 Comments 1 Like -
FREE WEBINAR: 5 Processes to Improve Gross & Volume for your Used Car Operation
February 12, 2015 from 12pm to 1pm – http://www.dealeron.com/webinar/events/5-processes-to-improve-gross-volume-for-your-used-car-operation/
0 Comments 1 Like -
INTERNET BATTLE PLAN XVII - TAMPA
February 17, 2015 at 8am to February 19, 2015 at 12pm – Tampa Renaissance International Plaza Hotel
7 Comments 0 Likes -
FREE WEBINAR: Ready...Set…Grow Your Fixed Ops with This Digital Gameplan!
February 19, 2015 from 12pm to 1pm – http://www.dealeron.com/webinar/events/grow-your-fixed-ops-with-this-digital-gameplan/
0 Comments 1 Like -
Automotive Customer Loyalty and Retention Conference
March 24, 2015 to March 26, 2015 – Rosen Shingle Creek Resort | Orlando, FL
0 Comments 2 Likes -
Automotive Customer Centricity Summit 2015
June 16, 2015 from 7am to 7pm – Ritz-Carlton, Marina del Rey, CA
0 Comments 0 Likes -
Automotive Social Media Summit 2015
June 17, 2015 from 7am to 7pm – Ritz-Carlton, Maine del Rey, CA
0 Comments 0 Likes
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Automotive Marketing News
Volvo's interception not likely to win the game
Volvo wants some of the attention the big boys with fat wallets will get during the Super Bowl.Nissan teases Super Bowl ad; full reveal will wait until big game
Nissan is using a dreary Harry Chapin song as the backdrop for its Super Bowl ad, but the overall message won't be seen until the game on Sunday. The automaker unveiled a 10-second teaser today featuring Chapin's song 'Cat's in the Cradle.Kia returns to Super Bowl for 6th consecutive year
Kia's 2015 Super Bowl commercial will star Pierce Brosnan parodying his role as James Bond.Toyota takes early Super Bowl lead
Toyota delivers an emotional punch to the gut with its spot for the 2015 Super Bowl.Mercedes debuts Super Bowl ad on 'Ellen' show
Mercedes-Benz premiered its Super Bowl ad for the AMG GT sports car -- an edgy take on the fabled tortoise vs. hare race -- on 'The Ellen DeGeneres Show'J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives
Even used-vehicle buyers are going online
This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009. The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work. One is the poor […]Automotive iPad apps
This week I decided to check out automotive iPad apps. These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots. They’re quick, which is probably why three OEM iPad apps incorporate them. They’re also dirty – pretty […]Some reliability perceptions are changing (and that’s not a good thing for Toyota)
It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable. Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability. As illustrated below, these […]The Future of Satellite Radio
As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]Bringing in younger buyers
The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment. This shift has impacted almost every automotive brand, including […]© 2015 Created by Ralph Paglia.
