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Ralph Paglia
Editor-in-Chief

David Johnson
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Dr. Elizabeth Archuleta
Voice of the Female Car Buyer

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, General Manager's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

J.D. Rucker
Editor, Social Media SEO

Automotive Social Media Marketing Links and Connections


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Automotive Digital Marketing Videos

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Automotive News Videos

Chrysler's Toyota Chase (5/20/13)

U.S. automaker says it's catching in quality; Ford 4-banger forecast; Chevy plays along with 'Mad Men' plot.

Cruze Diesel a Jetta Fighter (5/20/13)

GM: Chevy better in horsepower, torque, MPG; GM wants back in 'club'; Hellcat for Chrysler; Nissan-Mitsubishi minicar.

Family-Friendly Nissans (5/17/13)

Pathfinder climbs to top of best family-car list; automaker sees more repeat buyers; Lapham on idea of Fiat moving to U.S.antv

Akerson's GM Pickup Pitch (5/17/13)

CEO says tech-filled truck not built for 'urban cowboy'; Europe snaps losing streak; Fiat downplays reports about HQ move.

Audi's Performance Push (5/16/13)

A plan to rev up sales of models such as the RS5; two special Dodge Darts; an elusive safety crown; sending cars airborne.

String Automotive Provides the Auto Industry's Exclusive Google Analytics Certified Dealer Websites

Wards Auto Dealer News

Brazil Sees Auto Plant Boom as Vehicle Importers Rethink Strategies

OEMs that ignore the government’s incentive programs do so at their own risk, says an executive from the association of vehicle importers. In practice, companies that do not adhere to the program will have their IPI tax hiked 30% on imports.

read more

Ford Dealership Group Packs a Punch

Sam Pack, a former Ford Credit employee, has become a legendary multiple-store dealer in Texas.

read more

Website Lists Family Cars Vanishing From U.K. Roads

A number of these cars had more than a million made, and yet there only are hundreds, or dozens, left.

read more

Word to the Wise on Addressing Customers

INDUSTRY VOICES
Dealership service advisors need to slow down, choose the right words and listen to concerns.

read more

Rain Forces Cancellation of Global Rallycross at X Games Barcelona

LOS ANGELES, May 21, 2013 /PRNewswire/ -- The Global Rallycross event at X Games Barcelona scheduled for Sunday, May 19 was cancelled.  "Due to heavy rain and the resulting adverse course conditions, the Global Rallycross competition at X Games Barcelona was cancelled,"...

Top 5 Most Popular Automotive Marketing Photos of Past Month

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by Ralph Paglia

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by Ralph Paglia

 

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Latest ADM Activity - Click "More" at bottom!

Keith Shetterly commented on Keith Shetterly's blog post The First Public Dealer Data Guarantee
"Ha!  Thomas you are something else LOL.  Thank you!  Years ago, it would've been white cowboy hats like the old westerns."
11 minutes ago
Thomas A. Kelly commented on Keith Shetterly's blog post The First Public Dealer Data Guarantee
" The good guys always wear white hats... "
2 hours ago
Thomas A. Kelly commented on Keith Shetterly's blog post The First Public Dealer Data Guarantee
"Could CAR-Research/Shetterly be the beginning of the end of the vendors “all you can eat buffet”? Unlike a buffet, the dealer body has been paying the vendor to harvest our data. How messed up is that? Like Keith has often said over the…"
2 hours ago
J.D. Rucker's discussion was featured

Which is More Important: Social Media Marketing or Reputation Management

I can already hear one of the arguments."They're one in the same. A good strategy applies both simultaneously."While I agree with the statement, one that I've heard many times, I still would like an answer and discussion about one or the other.For this discussion (so we don't get into the topic of definitions), social media would be the art and science of promoting the dealership and communication with customers through sites like Facebook, Twitter, or Pinterest amongst others, while reputation…See More
3 hours ago
Profile IconSophie Wiggins, Doris Hoy, Bernice Carden and 3 more joined Automotive Digital Marketing Professional Community
3 hours ago
Bobby Compton shared their blog post on Facebook
5 hours ago
Bobby Compton shared their blog post on Facebook
5 hours ago
Erin Ryan posted a blog post

Businesses Should Always Have the Last Word Especially on Facebook

Our business culture has always been to let the customer have the last word, they are always right after all and although some of this way of doing business can still work; it doesn’t on…See More
6 hours ago
Erin Ryan liked J.D. Rucker's video
6 hours ago
J.D. Rucker liked J.R. Batchelor's blog post There Are Only 86,400 Seconds In A Day-Don't Waste Them.
6 hours ago
J.R. Batchelor shared their blog post on Twitter
6 hours ago
Brian Bennington commented on Ralph Paglia's video
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Presentation: Evolution of Automotive Digital Marketing

"A little complicated for a novice, but only because I'll need to spend time studying it.  Tom was oh-so-right when he commented, "By the Master".  (You've been archived!) "
6 hours ago
J.R. Batchelor posted a blog post

There Are Only 86,400 Seconds In A Day-Don't Waste Them.

The importance of time is something that we must never take for granted.  As we know the time that we have here on Earth is limited and it's imperative that we don't look back over our life when we get older and say "I wish I had of."  I remember like it was yesterday…See More
7 hours ago
Ralph Paglia posted photos
7 hours ago
Keith Shetterly commented on Keith Shetterly's blog post The First Public Dealer Data Guarantee
"Oh.  And CAR Research was never in the business of selling or reselling dealers' data or the access to it.  This public statement a year ago was to let folks know that.  :)"
7 hours ago
Keith Shetterly commented on Keith Shetterly's blog post The First Public Dealer Data Guarantee
"Thanks Louie!!"
7 hours ago
Louie Baur liked Ralph Paglia's video
7 hours ago
Keith Shetterly commented on Keith Shetterly's blog post The First Public Dealer Data Guarantee
"Thanks very much Tom!  I made that video while I was still at a dealership in January a year ago (consulting as their eCommerce Director), and I first came to work at CAR Research in May.  Not every company shares this belief about the…"
7 hours ago
Louie Baur commented on Keith Shetterly's blog post The First Public Dealer Data Guarantee
"Love it, Keith!"
7 hours ago
Louie Baur liked Keith Shetterly's blog post The First Public Dealer Data Guarantee
7 hours ago

AutoCON 2013 is featuring a keynote presentation by one of the most beloved car guys in history: Mr. Jim O'Connor!

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Hire The Winners Car Sales Simulator is Endorsed by the ADM Professional Community - No Fees Have Been Paid for this Endorsement!

ADM Blog Posts

Have You Heard About The Chicken Metaphor?

Posted by Rebecca Kon on May 16, 2013 at 9:00am 1 Comment

The other day I found this story on Slideshare and thought it was absolutely brilliant. It is a tale about a salesman named Brand trying to convince a girl named Jenny to like him. And it goes to show, just like real-world relationships, people aren't going to associate with your brand unless they can find something they like about it and can identify with what they like about it.…

Continue

7 Wrong Ways to Sell Cars

Posted by Jeff Cotton on May 16, 2013 at 10:03am 0 Comments

Some observations on selling cars, as I understand our business today:  

  • Hiring: Not only do dealerships in this market need more sales associates, the hiring process should be more selective. Dealerships need people who can sell by phone.
  • Selling: Total sales are the best…
Continue

Boom or bust? It all depends on where you live

Posted by charles bayer on May 16, 2013 at 4:44pm 0 Comments

Just as many industry observers are predicting that in 2022 car sales in China will top 35 million units annually, the U.S. Public Research Interest Group (PIRG) is saying that America’s love affair with the car is cooling.

Their data indicates that while all demographics…

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Study: Delaware Least Likely State To Use Google, While Yahoo Is More Popular In Southern & Midwest States!

Posted by Manny Luna on May 17, 2013 at 5:00am 0 Comments

Using data from more than 35 million search queries performed in 2012, SEO company WebpageFX  set out to determine search engine market share by state for Google, Bing and Yahoo.…

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When was the last time you put on your customer hat?

Posted by Ryan Leslie on May 17, 2013 at 2:30pm 1 Comment

I'm your potential customer and I just heard your radio ad, saw your TV Commercial, drove by a billboard, heard a coworker mention you at the water-cooler, or remembered your name from a classified site I was cruising during that boring webinar this afternoon.



It's Friday night, I'm in…

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A Case for Posting Lots of Good Content on Your Website

Posted by Louie Baur on May 17, 2013 at 3:32pm 1 Comment

Hello My Name Is Content

Content speaks for itself. It speaks for a company. It speaks to the people.

Most business websites are sorely short on content. Sure, they have sales content and information about the company, but so few today are actually putting out high-quality content about relevant topics that make their websites more of a resource. Today, people want to trust a company before doing business with them and content is the easiest…

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Sales & Marketing Effectiveness Blog Prevent ‘A’ Player Turnover

Posted by Bill Cosgrove on May 18, 2013 at 5:59am 0 Comments

This post will explore why all turnover is not created equal.  Measuring sales turnover as a percentage can be misleading.  A lower percentage isn’t always better.  Yet turnover is probably the most measured sales metric.  HR, sales leaders, and Sales oretain emplolyees ps all measure it. 

Instead of focusing on an overall turnover percentage, focus on retaining ‘A’ players.  Many sales organizations are proud that they have a low turnover metric.  But they are…

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Avoid KGB Fan Acquisition and Algo-Buster Techniques Like the Plague

Posted by J.D. Rucker on May 18, 2013 at 12:29pm 1 Comment

KGB

The KBG. Komitet gosudarstvennoy bezopasnosti. The Committee for State Security for the former Soviet Union was one of the most feared agencies in history. Thankfully, this post isn’t about them.

Here, we’re going to talk about a different type of KGB, the type that is plaguing social media on pages…

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Automotive Content Flow from Creation to Tweet

Posted by J.D. Rucker on May 19, 2013 at 6:00am 3 Comments

Content Flow

If there’s one major flaw with the way that many businesses use automation tools, it’s that they’re not able to properly control the flow of content from its longest form down to it’s shortest form. This is unfortunate because using RSS feeds to post to Facebook and Twitter from a blog, for example, doesn’t save much time at all but minimizes the effectiveness of the networks.

It’s all about flow. It’s about taking…

Continue

AutoCon 2013 is at Aria Las Vegas from September 4th to the 6th, 2013

Automotive Marketing and Car Dealer News from AutoBlog

Hyundai offers three free years of Blue Link safety tech [w/videos]

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As of now, the Assurance Connected Care service that Hyundai introduced at the New York Auto Show with the 2014 Equus sedan is complimentary for three years on any vehicle equipped with the company's Blue Link telematic systems. It's the third service package to join the Blue Link suite, after Essentials and Guidance.

Assurance Connected Car provides owners with monthly vehicle reports, maintenance alerts, notification of diagnostic trouble codes and safety features like SOS emergency assistance and automatic collision notification sent to Blue Link agents. The service can also be transferred to new owners within the three-year timeframe. Owners who already have Blue Link can add Assurance Connected Care "at a reduced price," but Hyundai hasn't said what that price is yet.

There's a press release below with more details and four commercials to show you just what you could be missing out on.

Continue reading Hyundai offers three free years of Blue Link safety tech [w/videos]

Hyundai offers three free years of Blue Link safety tech [w/videos] originally appeared on Autoblog on Mon, 20 May 2013 11:00:00 EST. Please see our terms for use of feeds.

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Google Blog Articles, News and More

Mario Testino to "The Scream" via Mark Rothko

Every day on the Art Project Google+ page we post a snippet of information about a painting, an artist or a talk—and every day, at least one of our 4 million followers has something to say in response. We’re constantly delighted by how the appetite for art online is growing and today we have a veritable feast in store with a swathe of fresh artworks, gigapixel paintings and museums on Street View.

New artworks from the famous to the unusual
Mario Testino is a world-famous photographer, known for his work in the fashion industry. Fewer people are aware of his photographs focusing on the culture of his native Peru. A new body of photographs called “Alta Moda” (high fashion), featuring Andean people in traditional and festive dress, is currently on display in Testino’s cultural institution, MATE. And for those of you not lucky enough to visit Lima, you can now see this collection of 27 photos online on the Google Art Project.


In total, we have more than 1,500 new high-resolution artworks including masterpieces such as Monet’s “Waterlilies,” Rembrandt’s “Portrait of a Man in a Broad-Brimmed Hat” and Johannes Vermeer’s “The Geographer” (meaning Art Project now houses 15 of his 34 total works, all contributed by different museums). However, the diversity goes well beyond paintings; from ancestral relics used to worship the dead to an ancient Jinsha gold mask from China thought to have been worn by sorcerers. Often the old contrasts with the new, with inscribed Arabic gemstones existing alongside contemporary glass structures from Germany as you can see in this “Compare” image below.


Zoom in to “gigapixel” paintings
Gigapixel paintings—very high-resolution works which enable you to zoom in at brushstroke level—have long been at the heart of the Art Project. They’re a great example of the magic that can happen when technology meets art—and today we have 16 new ones to add, ranging from famous pieces like “The Scream” by Edvard Munch to those chosen by public vote such as “Whitewashing the Old House” by L.A. Ring.

The beauty of gigapixels is their ability to surprise. Look at the painting “Fra Stalheim” by Johan Christian Dahl, shown in full on the left below. You’ll see a beautiful landscape. Zoom in, however, and you discover scenes within a scene—a village with smoking chimneys, a woman tending to her child, and cows grazing on the hillside. Details that can’t always be fully appreciated by the naked eye are brought to life online.


Immerse yourself in Street View
Through Street View and the Google Art Project, many museums have opened their galleries to the world the past few years, and today we’re launching 20 more. For example, Fondation Beyeler Museum in Switzerland houses a collection of seven Mark Rothko paintings. Now anyone in the world can virtually explore the collection.


Of course art collections are not exclusively found in museums—we’re delighted to have our first monastery on Street View in the Art Project. The Monastery of St. John the Theologian on the Greek island of Patmos was founded in 1088 and is a World Heritage Site. In addition to their 116 contributed artworks, you can also explore the architectural splendors of this ancient building.


Jump inside a whole range of beautiful buildings and corridors here by clicking on the orange pegman where it appears.

In a week that celebrates International Museum Day, we’re glad to be able to showcase some of the great treasures held by museums and cultural institutions the world over. There are so many benefits to bringing more content online, be it discovering a new style of art or artist, creating your own gallery, stumbling across a hidden detail of a painting you thought you knew or simply being inspired by something beautiful. With more than 40,000 total works and 250+ cultural organisations around the globe, we hope the experience will be more enriching than ever.

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Internet Sales Manager Resources and Blogroll

ADM Professional Community Blogroll:
1. Social Media Optimization 

2. Used Car Blog 

3. Automotive Social Media  

4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

7. Toyota Community

8. Kia Community 

9. Toyota Social Media

10. Social Media Marketing 

11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation


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Edmunds AutoObserver

Auto Safety Coverage Moves to Edmunds.com

Thank you for your interest in Edmunds.com's coverage and analysis of automotive safety. AutoObserver.com is being integrated into a new area of Edmunds.com. Car safety information now can be found at http://www.edmunds.com/car-safety/. To stay connected via social media as...

Car Technology News Moves to Edmunds.com

Thank you for your interest in Edmunds.com's coverage and analysis of automotive technology. AutoObserver.com is being integrated into a new area of Edmunds.com. Coverage of car technology now can be found at http://www.edmunds.com/car-technology/. To stay connected via social media...

Automotive Green Coverage Moves to Edmunds.com

Thank you for your interest in Edmunds.com's coverage and analysis of green issues related to the auto industry. AutoObserver.com is being integrated into a new area of Edmunds.com. Green coverage now can be found at http://www.edmunds.com/fuel-economy/. To stay connected...

Automaker News Moves to Edmunds.com

Thank you for your interest in Edmunds.com's coverage and analysis of carmakers. AutoObserver.com is being integrated into a new area of Edmunds.com. Coverage of carmakers now can be found at http://www.edmunds.com/industry-center/. To stay connected via social media as well,...

Auto Industry Commentary Moves to Edmunds.com

Thank you for your interest in Edmunds.com's commentary on the automotive industry. AutoObserver.com is being integrated into a new area of Edmunds.com. Commentary now can be found at http://www.edmunds.com/industry-center/commentary/. To stay connected via social media as well, please follow...

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Headlight Blog Automotive Insights from Razorfish

Three trends influencing the U.S. domestic auto market recovery

As the U.S. economic environment continues to improve and consumers emerge out of the recent period of uncertainty, there are multiple underlying trends automotive companies are facing and should continue to address. U.S. automotive executives should heed the wisdom of Andy Grove, Intel co-founder and former chairman: “Business success contains the seeds of its own [...]

Brave new vehicles

Headlightblog.com interviews Dr. Ralf Herrtwich, head of Group Research & Advanced Engineering Driver Assistance and Chassis Systems at Mercedes-Benz, about the future of autonomous cars. In May 2010 Mercedes-Benz released video and images of its “automated driving” system tests. This test vehicle has a roof-mounted GPS antenna that sends the vehicle’s position data to a [...]

Forget mobile — think multiscreen

This post was excerpted from the Razorfish Outlook Report, Vol. 10. It has been modified in part to make it more relevant for the Headlightblog.com audience. As is the case with many new technologies, consumers are moving faster than brands. They’re already using smartphones and tablet devices in front of the TV to communicate with [...]

Charity: water’s drill rig will tweet and let you track donations by GPS

Every dollar that Charity: water raises in September will directly fund the new rig (all financial support for staff comes from other sources). And in case you want proof, the non-profit will be tracking the rig with GPS.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor [...]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty [...]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these [...]

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