Automotive Digital Marketing ProCom

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Latest ADM Activity - Click "More" at bottom!


Influencer
Cory Mosley posted a video

Progressive Retail Episode 25 - Training Circle

On today’s show Cory highlights the 7 Circles of High Profit High Volume Internet Sales Success, emphasizing the Training Circle. Cory's weekly show on CBT A...
14 hours ago
Craig Lockerd posted a blog post

Automotive Parts Manager – Spirit Chrysler Jeep Dodge Ram

Spirit Chrysler Jeep Dodge RAM – Automotive Parts ManagerNOW HIRING:AUTOMOTIVE PARTS MANAGER SIX FIGURE PLUS INCOME POTENTIAL!Spirit Chrysler Jeep Dodge RAM is currently looking to hire an Automotive Parts Manager! We are looking for a qualified applicant to head our Parts Departments and are offering competitive pay and…See More
Friday

Agency
Lizzie Weakley posted a blog post

The Good Life: How to Find the Perfect Luxury Car

One of the main perks of life is driving a luxury car, which can make a long commute more enjoyable and will allow you to have a boost of confidence. Luxury cars are known for their innovative features and sleek design, making for a fun mode of transportation. When you want to find the…See More
Friday

Agency
Rachelle Wilber posted a blog post

Shopping for a New Ride? 4 Mistakes You Don't Want to Make

Having a new car is fun and exciting, but the process of buying one is not. It can be a very stressful and unpleasant experience, and it can be made worse if you make a mistake and wind up paying too much or getting a car you don't really want. Here are four mistakes you don't want to make when shopping for a new…See More
Friday

Influencer
Eric Miltsch updated their profile
Friday

Influencer
Mike Gorun's blog post was featured

Nobody’s Perfect: Trust Your Team

In the automotive industry, as in all others, no matter whether you’re in a dealership or work as a vendor, you’re most likely part of a team. Sometimes the people on your team (or perhaps, even you) neglect an important detail or fail at something important. When this happens, it can cultivate emotions such as mistrust and anger. That lost commission, upset customer, or…See More
Friday

Dealer
Devin Koskan's blog post was featured

Will Customers Finance Their Cars Online?

Your customer is knee-deep in the car-buying process and ready for the final part, the car financing. Finally, after hours of deal making, they sign the terms. But in your customer’s mind, was the long process worth it? It’s a New World Out There The car-buying process has been turned upside down by the advent of online car buying.…See More
Friday

Vendor
Ujj Nath's blog post was featured

The Shuttle Has Left the Building… Maybe

One day, while bringing my vehicle into a large, very well-known dealership for service, a rather comical scene played out before my eyes. While the shuttle driver was leaving the dealership, his mini-van full with customers, all of a sudden a strong gust of wind came through. The shuttle van’s windows were open at the time and…See More
Friday
Craig Lockerd's blog post was featured

Automotive Technician – Kempthorn Mercedes Benz

KEMPTHORN MERCEDES-Benz NOW HIRING:AUTOMOTIVE TECHNICIANS!Kempthorn Mercedes-Benz is currently looking to hire experienced Automotive Technicians. WE ARE HIRING AUTOMOTIVE TECHNICIANS with “A” level experience. We are looking for EXPERIENCED, CAREER-MINDED individuals ONLY! MERCEDES-BENZ CERTIFICATION AND/OR EXPERIENCE is…See More
Friday

Agency
Rachelle Wilber's blog post was featured

Master Mechanic: How to Begin a Vehicle Restoration

From vintage cars to vehicles that owners simply hold an emotional attachment to, vehicle restoration is a big business. Many people set out to do this on their own as ‘do it yourself’ project, and this is certainly understandable. There is nothing like the pride that one feels is completely restoring a vehicle to its…See More
Friday
Profile IconHeather Heughens, stebhenleguillon, Ron Z and 3 more joined Automotive Digital Marketing ProCom
Friday
Steve Stauning liked Steve Stauning's event Steve Stauning's Undeniable Advantage Full-Day Intensive
Thursday

Agency
Brooke Chaplan posted a blog post

Then and Now: Distractions For Drivers Through The Ages

Of the 2.5 million traffic accidents each year, it is estimated that 1.6 million of these have a cell phone involved. Despite this shocking fact, people continue to use cell phones - whether to talk or to text - while driving. Throughout the years, a variety of issues caused distracted driving - the act of taking eyes off the road or hands off the wheel or losing focus. Read on to learn more about the various distractions and the…See More
Thursday

Media
Eileen O'Shanassy posted a blog post

Five Tools Every DIY Mechanic Needs in Their Arsenal

The greatest advantage of being a DIY mechanic is the large selection of tools you have to choose from. There are so many modern options for making your job in the garage easier. This may also present a confusing scenario when selecting a tool for a particular task. It is, therefore, important to know what you want to achieve and what tools will help to get you there. Here are some of the best basics to have on hand.…See More
Thursday

Influencer
Timmy D. James posted a blog post

Come on – Does Video REALLY sell cars?

Technology has drastically changed the way businesses and auto dealers operate. Hey, think about it. It was not too far in the distant past that we did just about everything via fax machine. Leads came in, financing was secured and, well, just about everything was via fax. Consider this… there was once a time when radio and…See More
Thursday

Influencer
David Metter posted a blog post

BOTS EXPOSED: Defining & Uncovering Your Wasted Ad Spend

Over the last several months, it’s been refreshing to see more and more automotive leaders shifting their focus from quantity to quality when it comes to their website traffic and overall marketing. Rather than holding value in the number of site visits, the value has shifted to the percent of visitors that either complete a…See More
Wednesday

Agency
Anica Oaks posted a blog post

Do You Really Need to Buy Winter Tires?

When snow and ice is predicted, people jump into action: they fill up their gas tanks, buy extra groceries, and stock up on road salt. Predictably, there is also an uptick in tire sales as people scramble to make sure their vehicles are safe. But are winter tires really safer?Advantages and Proper Usage of…See More
Wednesday

Vendor
Tim Clay posted a blog post

Effective Marketing – Don’t Forget the Service Department!

While dealers spend a lot of money on marketing, often, most of that spend is directed at the sales department. But what about service? The largest revenue source for the dealership should certainly be worthy of a decent percentage of that budget. However, sadly that’s not usually what happens. How can service directors…See More
Wednesday

Influencer
Paul Potratz posted a blog post

Is Simplicity Better for Advertising?

This week on Think Tank Tuesday, Paul goes through some of the titles of sales events that we’ve all heard of…but may not really understand.We’d love to hear what you have to say. Comment below and follow us on Facebook.Website: http://www.ppadv.comFacebook: http://www.facebook.com/PotratzAdvert...Twitter: http://www.twitter.com/PotratzInstagram: @PotratzSee More
Feb 14

Vendor
Erik Nachbahr posted a blog post

6 Things You Should Know About Your PC

A PC is arguably the most important tool you use on a daily basis. It's used to communicate with customers and your colleagues. It's used to store documents and other important files. It's used to run business applications and to access the outside world via the Internet, as well as cloud-based applications. Yet this…See More
Feb 14

Mobile Video Marketing Charts, Data and Infographicsfor Car Dealers

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ADM Blog Posts

Then and Now: Distractions For Drivers Through The Ages

Posted by Brooke Chaplan on February 16, 2017 at 9:47am 0 Comments



Of the 2.5 million traffic accidents each year, it is estimated that 1.6 million of these have a cell phone involved. Despite this shocking fact, people continue to use cell phones - whether to talk or to text - while driving. Throughout the years, a variety of issues caused distracted driving - the act of taking eyes off the road or hands off the wheel or losing focus. Read on to learn more about the various distractions and the safety innovations that are leading to improvements on the road.

Distractions of the Past



In years prior to the invention of the cell phone, distracted driving was often a result of the following risky activities:

• Smoking

• Having a pet (not in a carrier) as a passenger

• Adjusting controls such as temperature or audio

• Eating or drinking

• Losing focus on the road due to diverting attention to an accident, a traffic stop, or…

Continue

Come on – Does Video REALLY sell cars?

Posted by Timmy D. James on February 16, 2017 at 5:42am 0 Comments

Technology has drastically changed the way businesses and auto dealers operate. Hey, think about it. It was not too far in the distant past that we did just about everything via fax machine. Leads came in, financing was secured and, well, just about everything was via fax.

 

Consider this… there was once a time when radio and newspaper were the dominant media for disseminating messages to consumers. Potential customers read the newspaper every day and listened to the radio as a primary form of entertainment.

 

Then along came this revolutionary device known as television. At first, it was expensive and limited to the more affluent classes. However, it very quickly grew into almost 100% of households. Then along came TV commercials. Many car dealers asked themselves, “Why do we need…

Continue

BOTS EXPOSED: Defining & Uncovering Your Wasted Ad Spend

Posted by David Metter on February 15, 2017 at 1:30pm 0 Comments

Over the last several months, it’s been refreshing to see more and more automotive leaders shifting their focus from quantity to quality when it comes to their website traffic and overall marketing. Rather than holding value in the number of site visits, the value has shifted to the percent of visitors that either complete a lead form or show up at a dealership. In other words, traffic that is capable of converting into sales or service revenue is the most valuable, and it’s the only type dealers should be paying for. There is an undeniable growing need for technology that flags sources that drive bad traffic so that those sources can be eliminated.

When I say bad…

Continue

Effective Marketing – Don’t Forget the Service Department!

Posted by Tim Clay on February 15, 2017 at 5:45am 0 Comments

While dealers spend a lot of money on marketing, often, most of that spend is directed at the sales department. But what about service? The largest revenue source for the dealership should certainly be worthy of a decent percentage of that budget. However, sadly that’s not usually what happens.

 

How can service directors consistently get their message out to new customers while also staying top of mind with existing customers?

 

The answer for many service departments has been to include service specials as part of regular sales advertising, on their websites or, at times, through mailers. These offers are often loss leaders, designed to get a customer into the dealership for a chance to upsell them.

 

When that customer does come in on that $19.99 oil change…

Continue

Is Simplicity Better for Advertising?

Posted by Paul Potratz on February 14, 2017 at 2:37pm 0 Comments

This week on Think Tank Tuesday, Paul goes through some of the titles of sales events that we’ve all heard of…but may not really understand.

We’d love to hear what you have to say. Comment below and follow us on Facebook.

Website: http://www.ppadv.com

Facebook: http://www.facebook.com/PotratzAdvert...

Twitter: http://www.twitter.com/Potratz

Instagram: @Potratz

6 Things You Should Know About Your PC

Posted by Erik Nachbahr on February 14, 2017 at 9:22am 0 Comments

A PC is arguably the most important tool you use on a daily basis. It's used to communicate with customers and your colleagues. It's used to store documents and other important files. It's used to run business applications and to access the outside world via the Internet, as well as cloud-based applications.

 

Yet this ubiquitous workhorse is often taken for granted. We just assume it will always work the way it's supposed to, and when it doesn't? Chaos ensues!

 

At Helion, we handle hundreds of Help Desk calls from dealership employees every day. Many are PC related. We've noticed that a lot of people make the…

Continue

How to Introduce a New Technology Into Your Dealership

Posted by Mike Esposito on February 14, 2017 at 8:29am 0 Comments

Every year at NADA I am amazed at the number of new and exciting technologies being introduced. Some are completely new, like virtual reality showrooms; others are upgrades to existing applications that dealers use on a daily basis, such as a CRM or DMS.

 

It's easy to get excited about a technology that promises to increase revenue, streamline processes or improve the customer experience. But before signing on the dotted line, dealers know they've got to get buy in from the managers and employees who will be using the technology.

 

As any dealer knows, this can be a problem.…

Continue

Nobody’s Perfect: Trust Your Team

Posted by Mike Gorun on February 14, 2017 at 6:00am 0 Comments

In the automotive industry, as in all others, no matter whether you’re in a dealership or work as a vendor, you’re most likely part of a team.

Sometimes the people on your team (or perhaps, even you) neglect an important detail or fail at something important. When this happens, it can cultivate emotions such as mistrust and anger. That lost commission, upset customer, or incorrectly placed blame, can transform attitudes towards your team – or their attitudes towards you – into something toxic that threatens to endanger the bond that should exist for a team to succeed. But you shouldn’t let it.

 

One day in 1987, Maica Folch, a famous trapeze artist,…

Continue

Will Customers Finance Their Cars Online?

Posted by Devin Koskan on February 14, 2017 at 5:29am 0 Comments

Your customer is knee-deep in the car-buying process and ready for the final part, the car financing. Finally, after hours of deal making, they sign the terms.

 

But in your customer’s mind, was the long process worth it?

 

It’s a New World Out There

 

The car-buying process has been turned upside down by the advent of online car buying. Customers no longer have to sit in the dealership for hours using their best negotiating skills -- they can bypass that entire process.

 

The statistics are there. Sixty-two percent of consumers initiate the car buying process online and seventy-five percent said they would consider making their entire car-buying process online, including financing.

 

Sometimes, the toughest part of the process is…

Continue

The Shuttle Has Left the Building… Maybe

Posted by Ujj Nath on February 13, 2017 at 5:17am 0 Comments

One day, while bringing my vehicle into a large, very well-known dealership for service, a rather comical scene played out before my eyes. While the shuttle driver was leaving the dealership, his mini-van full with customers, all of a sudden a strong gust of wind came through. The shuttle van’s windows were open at the time and papers started flying out of the vehicle. He stopped the vehicle and desperately gave chase to the papers that were flying around. Ironically, these were his printed directions for each passenger. He eventually gave up and went back to the dealership to re-print the directions.

 

While entertaining, it made me consider the consequences that just one gust of wind had on this dealership’s service department:



1. The driver now had to go back to the dealership…

Continue

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Automotive Marketing News

Boost ad budget to challenge web sales

The best thing to do to compete with the growth of online sales is to increase your advertising budget, writes one reader.

Autotrader, Kia capitalize on NBA All-Star Weekend festivities

Autotrader is using NBA All-Star Weekend as a springboard for its latest ad campaign. Kia, meanwhile, has been capitalizing on the All-Star hype this week by giving people in New Orleans free rides through a promotion with Uber.

AutoNews Now: Ford's self-driving wake-up call

Dozing engineers give Ford wake-up call on self-driving cars; Loan delinquencies up; 'Kill switch' probe; PSA to get Opel EV tech?; Subaru's classic ads; Tesla driver's sacrifice.

LotLinx names Dataium founder as president and chief product officer

Digital marketing company LotLinx has named Dataium founder Eric Brown its president and chief product officer.

Bill Baker, who 'put Land Rover on the map,' dies at 72

Bill Baker, the legendary PR man who played a key role in Land Rover's successful return to the U.S. market in 1986, died Thursday. He was 72.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

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