Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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Automotive Marketing Professional Community Serves Car Dealers

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

Professional Community

2701 N. Rainbow Blvd.
Unit 2202
Las Vegas, NV 89108

Ralph Paglia

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing

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Learn More About Digital Marketing... Watch the Video Referenced Below!

Latest ADM Activity - Click "More" at bottom!

Manny Luna posted a status
"SEO #epicfail..."
2 hours ago
Manny Luna shared their blog post on Twitter
4 hours ago
Manny Luna shared their blog post on Google +1
4 hours ago
Manny Luna shared their blog post on Twitter
4 hours ago
Manny Luna liked Manny Luna's blog post Are you Investing in SEO the Warren Buffett Way?
4 hours ago
Manny Luna posted a blog post

Are you Investing in SEO the Warren Buffett Way?

An SEO, one of the most common questions from potential clients goes something like this: “If we target keywords X, Y and Z, what kind of return can we expect on our investment? We need to know the potential ROI before we invest.”Did you catch that? The keys to that question are the words investment and invest.I’m a numbers guy, and one of my hobbies for quite a…See More
4 hours ago
Manny Luna liked Manny Luna's blog post Zeck Ford Service Advisor Scott Sparks
4 hours ago
Manny Luna shared a profile on Twitter
4 hours ago
Manny Luna shared a profile on Facebook
4 hours ago
Manny Luna liked Tyson Madliger's profile
4 hours ago
Manny Luna posted a status
"70% of the most valuable keyword ranking data is ‘not provided’ by Google anymore..."
5 hours ago
Tyson Madliger liked Jon Lamb's blog post Didn't Email Marketing Die a Couple of Years Ago?
5 hours ago
Tyson Madliger liked Richard Holland's blog post How Simply Getting the Job Done Can Be a Bad Thing
5 hours ago
Tyson Madliger liked Manny Luna's blog post Zeck Ford Service Advisor Scott Sparks
5 hours ago
Tyson Madliger liked J.D. Rucker's discussion The Best Inventory Pricing Tool Is...
5 hours ago
Profile IconStephen Pennington, Automotive Media Partners, LLC, Jean-François Blaquière and 2 more joined Automotive Digital Marketing ProCom
6 hours ago
David Sharp is attending Eliana Raggio's event

FREE WEBINAR -- From The Trenches: 2 Dealership Superstars Share Successful Strategies at

September 18, 2014 from 12pm to 1pm
You’ve heard their names…you’ve seen them on magazines…you may have even heard them speak live at a convention. Now for the first time ever, two powerhouse forces in the auto industry are teaming up to present a one-of-a-kind eye-opening presentation!Dealership Superstars AJ Maida & Alex Jefferson will participate in a groundbreaking 1 hour presentation where both experts will discuss proven strategies, share solutions, tell about triumphs (and maybe a few failures), and provide actionable…See More
12 hours ago
David Sharp is attending Eliana Raggio's event

FREE Webinar: How to Beat Your Competition with a 360° “Why Buy” Marketing Plan at

September 11, 2014 from 12pm to 1pm
Automotive experts and thought leaders have loudly asserted that you can’t have an effective marketing strategy if your dealership is without a clear answer to ‘Why Should I Buy From You?’.However, while Dealers may recognize the importance of a strong and compelling “Why Buy” message, most have difficulties effectively delivering that message throughout all their marketing channels.IS YOUR DEALERSHIP EFFECTIVELY LEVERAGING ITS “WHY BUY” MESSAGE ACROSS ALL MARKETING CHANNELS? If not, don’t…See More
12 hours ago
Michael Smith commented on Justin Grubb's blog post Hand-raiser leads and why I love them.
"Excellent post Justin.  I have to fight the mindset that hand raisers are poor leads.  They may be a low closing lead in the short term but it is a way to keep up with a customer who will be in the market or know people who have been in…"
14 hours ago
Ralph Paglia commented on Mike Gorun's blog post What Is a Customer’s Location Data Worth?
"Thank you, Mike... It is indeed interesting that Verizon has gone public with their geolocation driven marketing plans. As you point out, this also means that there will be highly effective location based marketing services available to car dealers…"
14 hours ago

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ADM Blog Posts

How Joystick Controlled Cars Making Life Easier for Handicapped People

Posted by Tim Kaye on August 29, 2014 at 5:30am 0 Comments

When a person is disabled or physically handicapped, it does not mean that it will stop him from enjoying the joy of driving. Suppose a family member or someone you care about is physically challenged. It's painful to see all the time that they need to depend on someone whenever they need to go out, even for just a ride. How does it feel when the youngsters grow up with some physical deformation, see that all their friends are getting their licenses to drive, but they can't? Well, now you have the answer. It is nothing but a car driven by joysticks.

Why a Joystick Controlled Car is Necessary?

We often see that it becomes impossible for those people to drive who are either without a limb or using prosthetic limbs. To make it easier for them there are cars…


Don’t Let Your Video Become a Flash In the Pan

Posted by Brian Cox on August 29, 2014 at 4:34am 1 Comment

There’s no doubt that video marketing, in general, has become increasingly important in today’s world. Google has the search market cornered which is why, as marketers, it is important to pay close attention to the changes they make. However, did you know it’s even more important to pay attention to the second largest search engine in the world? You might think that I’m referring to Bing but, in fact, the second largest search engine is YouTube. Thus the importance of video for SEO.


Dealerships have increasingly embraced video in various degrees for years – from simple stitched videos to professionally created live walkarounds. There’s no doubt that consumers love video. In fact Google’s recent automotive study indicates that over 80 percent of car shoppers will watch a vehicle video and then…


Conversions For Sale's Recent Press Release Announcing our GoLifted Site

Posted by David DeSantis on August 28, 2014 at 2:15pm 0 Comments

Brand New Lifted Truck Industries Presence Bolstered By Site is a New Lifted Truck market guide for consumers that builds product awareness, lends market education, and presents current Lifted Truck Upfit manufacturers

STANDISH, Maine, Aug. 27, 2014 /PRNewswire/ -- David DeSantis, Founder of, today announced the launch of This consumer resource site aids in the promotion of the New Lifted Truck Market as a whole by building consumer awareness of the products, lending education on market processes, and by presenting product availability and diversity options.

David DeSantis has an extensive background working as Internet Manager for RV, boat, and auto dealerships. He created and managed online…


Zeck Ford Service Advisor Scott Sparks

Posted by Manny Luna on August 28, 2014 at 12:30pm 0 Comments

See what Scott Sparks has to say about the Zeck Ford Service Department!

Their President's Award Winning Service  Department is second to none ! They deliver Award Winning Service through a combination of a Professional Well Trained Staff. A Clean Modern Facility, State of the art Equipment , and Computerized Invoicing, Record Keeping and Information Systems. Zeck Ford provides friendly service at a very competitive price.

The average employment tenure of our service department staff is 9 years with some over 25 years!

Zeck Ford Service…


How Simply Getting the Job Done Can Be a Bad Thing

Posted by Richard Holland on August 28, 2014 at 5:07am 2 Comments

Working at a car dealership often takes its toll on employees. The demands of a fifty, sixty or seventy hour work week often leaves the employee exhausted, mentally and physically. Generally, these employees are not clock-watchers, they are your commissioned sales people, your technicians, your management staff and they are the bread and butter for your dealership.  Are these long work hours the expectation that has been set by the organization, or it is part of the genetic makeup of these employees? Is their heart into it? Or are they only a cog that helps turn the wheel?


Also imagine the full-time, forty-hour per week receptionist, service cashier or parts counter employee that repeats the responsibilities of their job for eight hours a day.  They take their breaks and probably sneak in a…


Are These Excuses Keeping You From Test Chatting Live Chat Vendors?

Posted by Lisandra Ramos on August 27, 2014 at 12:30pm 0 Comments

“My dog ate my homework.”

For anyone who went through the United States’ public school system since the 1970s, this should be a very familiar excuse. And it may very well be the same excuse some dealers use to avoid doing their homework of test chatting their prospective chat providers before they buy a chat solution.

Avoid these top 3 excuses and learn why test chatting your potential managed chat provider is crucial to your vendor review process. Read on!

1. The price is right

Would you neglect to test drive your future vehicle if the price was unusually low? Definitely not.

A low-priced vehicle can throw up some red flags like: Has this used car been in any previous accidents? Or,…


Social Media: When Marketing Becomes Mocketing

Posted by sara callahan on August 27, 2014 at 5:00am 1 Comment

Social media can be a tricky thing...

Finding and publishing content that a business’s audience will both enjoy and interact with can be challenging. And as Facebook exposure for business pages is increasingly diminishing, businesses are more dependent on audience engagement than ever for those elusive likes, shares and comments. The type of content posted is highly important as there is a line that can be crossed and turn public perception against you. Sometimes, what may have been a sincere piece of content can be perceived as simply self-promotional.


The reality is that behind every piece of content produced by a business there is a person...

Whether that’s one person or a team, ultimately, it can…


Didn't Email Marketing Die a Couple of Years Ago?

Posted by Jon Lamb on August 26, 2014 at 11:35pm 0 Comments

I know I read it somewhere. Email was dead. The spam filters won. Facebook won. Texting won. Dropbox won. Something or another killed off email marketing and it's apparently been dead for the last couple of years.

Then again, the data doesn't support the notion. People are still checking their email daily, hourly, and even in real time with each notification in their inbox. They check it on their phones, tablets, and desktops. Some even check it on their televisions or gaming platforms. Despite the reported demise of email as a communication tool, it's still alive and kicking in all of our lives.

"Ya, but it's dead for marketing."

We hear that a lot. Once again, the data doesn't support it. Gmail, Yahoo, and all of the big email providers have done a great job at filtering…


Boost Your Dealership Reputation With Employee Recognition

Posted by Cobalt on August 26, 2014 at 2:13pm 3 Comments

Danielle Rainwater, Reputation Management Specialist
by Danielle Rainwater, Reputation Management Specialist

For many dealerships, employee recognition is very important and there are many ways a company can choose to do this. When a dealership implements an employee recognition program properly it can be highly effective at retaining good employees and peaking performance. It will constantly remind employees the impact that they have on maintaining their dealership’s high standards for…


Hand-raiser leads and why I love them.

Posted by Justin Grubb on August 26, 2014 at 9:00am 6 Comments

This is my first blog post here, please don't hate me too much for my rambling or poor writing skills.

Recently a woman name Danielle Anderson posed a question about handling hand raiser leads from Chrysler.  I've never worked with Chrysler, but I assume they are the same as the GM "gift grabber" leads that I've been dealing with for years.  I love them, I sell them, and I create a lot of additional sales from them.  I mostly loved them because everyone else hated them, it was a great opportunity for me to reach people the other sales people would ignore.  

The problem with most when they receive a lead like this is that they instantly assume they won't sell them, they only wanted the gift and gave their info as a requirement, not because there is any interest in purchasing a new…


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ADM Notes

ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Blog Post Featured

Created by Ralph Paglia Jan 16, 2009 at 10:24am. Last updated by Ralph Paglia May 10, 2010.

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Created by Ralph Paglia Jan 16, 2009 at 10:18am. Last updated by Ralph Paglia May 10, 2010.

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11. Weed Out Losers and Hire Winners 

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