Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Automotive Marketing Sponsors

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Automotive News Videos

Chevy goes Android - and Apple (5/27/15)

Chevy goes Android - and Apple; GM's Barra, Bill Ford join forces in Mich. tech push; In China: SUVs as 'rage' defense; Ford issues 2 recalls; New way to see London.

Toyota Still Brand-Value King (5/27/15)

Toyota keeps 'most valuable car brand' title, BMW ranks 2nd; Takata hearing set; GM's Barra a global power; Ford's top-of-the-line Explorer; Ram releases longer Lambert video.

GM's $1.2B Indiana Investment (5/26/15)

GM to spend $1.2 billion on Fort Wayne plant that makes highly profitable pickups; consolidation chatter; FCA minivan 'choices'; Audi values technology.

Sonata gets Android Auto (5/26/15)

At Hyundai, Android Auto arrives in Sonata, pickup appears headed for production; General Motors criminal charges?; Report: Sergio emailed GM about mega-merger; Mazda's new MX-5 Miata.

Spiffing Up for the Holiday (5/22/15)

Ram, GMC, Chevy truck deals; May U.S. sales outlook; VW needs 'a bit of time' to replace Piech; Honda Pilot's takeoff; Mazda, Subaru get a break in Calif.; new view of Tesla 'gigafactory.

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Top 5 Most Popular Automotive Marketing Photos of Past Month

Car Lister Social

by Sylvia Krivickova A social platform and a marketplace all in one.

Car Lister Social

by Sylvia Krivickova A social platform and a marketplace all in one.

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by Vincent Rotondo

Why SEO?

by Manny Luna Dealerships spend hundreds of dollars in Pay-Per-Click to drive traffic to a website. Pay-Per-Click are paid campaigns to help drive traffic to your website. Think about it this way, thousands of dollars are being spent every month bidding on keywords and keyword phrases that Google or search engines are saying people are searching for. From one month to the next, your competition may outbid you. Now, think of this, wouldn't it make sense, to build your foundation before building your house. Search engine optimization is that foundation.

Auto Industry Marketing and Advertising News

Tanner Foust and Scott Speed get VW internships

Filed under: , , , , , ,

Global Rallycross Championship racers Tanner Foust and Scott Speed put aside their motorsports duties to try out a new job at VW. The two of them briefly become the summer interns at a dealership.

Continue reading Tanner Foust and Scott Speed get VW internships

Tanner Foust and Scott Speed get VW internships originally appeared on Autoblog on Wed, 27 May 2015 20:02:00 EST. Please see our terms for use of feeds.

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Recharge Wrap-up: video touts Volvo electric buses, Nissan and BMW build EV chargers in S. Africa

Filed under: , , , , , , , , ,

A Volvo short film shows why electric buses are better. Nissan and BMW will build South African charging network to improve EV sales. Renault-Nissan will shuttle COP21 attendees in its electric fleet. Visa sponsors the Formula E London ePrix.

Continue reading Recharge Wrap-up: video touts Volvo electric buses, Nissan and BMW build EV chargers in S. Africa

Recharge Wrap-up: video touts Volvo electric buses, Nissan and BMW build EV chargers in S. Africa originally appeared on Autoblog on Wed, 27 May 2015 17:14:00 EST. Please see our terms for use of feeds.

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Tesla trying out pop-up stores

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Tesla is hauling two shipping containers around the US this summer to set up pop-up stores and put the Model S on display. The locations aren't entirely known, but they are following wealthy potential buyers to popular vacation spots.

Continue reading Tesla trying out pop-up stores

Tesla trying out pop-up stores originally appeared on Autoblog on Wed, 27 May 2015 15:43:00 EST. Please see our terms for use of feeds.

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Learn More About Digital Marketing... Watch the Video Referenced Below!

Latest ADM Activity - Click "More" at bottom!

Craig Lockerd shared their video on Google +1
3 minutes ago
Craig Lockerd liked Craig Lockerd's video
3 minutes ago
Craig Lockerd posted a video

*The Recruiter* Episode 7 ( Key words, Student Loan Repayment,Help Wanted Ads)

http://www.automaxrecruitingandtraining.com/ Keywords, hooks and tags used in help wanted ads. What industry in your area has a high supply to fill demand fo...
4 minutes ago
Richard Holland posted a blog post

Service Dilemmas: What Would You Do?

Every dealership has seen this customer—the one who demands to be reimbursed for damage they claim happened while the car was in the dealership’s care, or because of faulty service work. You might find it challenging to deal with these customers, especially when you don’t believe your team is at fault. So what is the best way to…See More
20 minutes ago
Ashley Weidner posted a blog post

How to Maximize Profit in Your Service Department

According to NADA statistics from 2014 service and parts sales reached $91billion!The average dealership net profit for service and parts per month was upwards of $270,000 while new and used-car sales combined net profit per month did not even reach $150,000!What is this telling you? First of all, you should be reading NADA's…See More
42 minutes ago
Tom Gorham liked Ralph Paglia's blog post Time For Car Dealers To Reconsider Landing Page Microsites
1 hour ago
Katie Smith posted a blog post

The NFPA Codes and Standards to Prevent Wind Turbine Fire

Wind turbines are prone to catch fire. The regulations that deal with fire prevention lays out few guidelines that developers need to follow at the time of building a wind turbine. There are fire protection services with a broad range of experience in extinguishing fire. Such companies use reliable fire detection instruments that are immune from false alarms and offer solid protection from wind turbine fire. There have many incidents of wind turbine fire in the recent time. Very recently, two…See More
4 hours ago
Carl Maeda commented on Ralph Paglia's blog post Time For Car Dealers To Reconsider Landing Page Microsites
"I completely agree!  Specialized landing pages convert better than even sending traffic to the SRP or VDP.  The key is to have consistent messaging.  Someone clicking on your ad, email or whatever must be sold on the messaging. …"
6 hours ago
Manny Luna commented on Ralph Paglia's blog post Time For Car Dealers To Reconsider Landing Page Microsites
"I love microsites and custom landing pages, they work wonders with Facebook ads also! Love this post!"
9 hours ago
Ralph Paglia's blog post was featured

Time For Car Dealers To Reconsider Landing Page Microsites

The tried and true landing page — an automotive marketer’s best friendIn the ‘old’ days of the web, all of a brand’s web traffic would be funneled into their website home page, or to deep links within that site. Sloppy and ineffective digital marketing was soon exemplified by worst practices such as:Drop an email, land…See More
9 hours ago
Ralph Paglia posted a blog post

Time For Car Dealers To Reconsider Landing Page Microsites

The tried and true landing page — an automotive marketer’s best friendIn the ‘old’ days of the web, all of a brand’s web traffic would be funneled into their website home page, or to deep links within that site. Sloppy and ineffective digital marketing was soon exemplified by worst practices such as:Drop an email, land…See More
9 hours ago
Profile IconDiyana Lobo, Angel Joana Hall, Ashley Murphy and 9 more joined Automotive Digital Marketing ProCom
11 hours ago
Robert Monson posted a blog post

Is Your Dealership Losing Google's Trust?

Over the last month, there has been a lot of noise about the lack of transparency between some SEM companies and their automotive clients.Showroom Logic founder Patrick Bennett provides an insightful look at why it's critical for a dealer to have access to have more than just access to their Google Analytics account - they need access to their Google Adwords and Bing Ads accounts, as well.He discusses why Adwords tools such as Quality Score need to be actively monitored by dealers because they…See More
21 hours ago
Dana Detrick-Clark posted a song

 play DanaDetrick-Automotive

0:50
21 hours ago
Matt Payne (the credit cowboy) liked Ralph Paglia's profile
22 hours ago
Robert Monson and Ralph Paglia are now friends
22 hours ago
Black Book posted a blog post

All Car Segments Declined While Full-Size Vans Increased

All Car Segments Declined While Full-Size Vans Increased   Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. The team of Black Book editors are seeing more signs that the summer slowdown is taking shape. All car segments saw a decreasing change in values this past week, and comments…See More
23 hours ago
Cory Mosley posted a video

Cory Mosley - Employees Can’t Love Products They Can’t Try - Work On Yourself Wednesday

Can your people taste what they touch? Work On Yourself Wednesday - Season IV, Episode VI Watch more videos on Cory's blog: http://mosleyautomotive.com/blog/...
23 hours ago
Chris Miller posted a blog post

Increase Sales through Conquesting Consumers Motivated by Open Recalls

Following tremendous pressure from the NHTSA, Takata has expanded the recall on its faulty airbags. In fact, it just doubled the number of vehicles that are subject to recall to 34 million – that’s one in seven vehicles on the road today – and the largest recall in automotive history. Since then, consumers have been flooding the…See More
yesterday
Joe Webb's blog post was featured

7 Ways Your Direct Mail Should Be Digital

This is out of the ordinary, I know. Me… a guy who achieved success in retail from being an early advocate of Internet lead management, video, and digital marketing… talking about the benefits of a traditional marketing medium. Stranger things have happened... Just because I believe in the power of online…See More
yesterday

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ADM Blog Posts

Time For Car Dealers To Reconsider Landing Page Microsites

Posted by Ralph Paglia on May 27, 2015 at 8:30pm 2 Comments

The tried and true landing page — an automotive marketer’s best friend

In the ‘old’ days of the web, all of a brand’s web traffic would be funneled into their website home page, or to deep links within that site. Sloppy and ineffective digital marketing was soon exemplified by worst practices such as:

  • Drop an email, land those clicks on the home page.
  • Launch a display ad, drive those visitors into the main product category page.
  • Run a print ad with your main website URL.

While this worked at getting lots of ‘hits’ and ‘eyeballs’ to a dealership's…

Continue

7 Ways Your Direct Mail Should Be Digital

Posted by Joe Webb on May 26, 2015 at 1:30pm 0 Comments

This is out of the ordinary, I know. Me… a guy who achieved success in retail from being an early advocate of Internet lead management, video, and digital marketing… talking about the benefits of a traditional marketing medium. Stranger things have happened... 

Just because I believe in the power of online influence in the retail sales industry doesn’t mean I turn up my nose at traditional mediums, such as direct mail. As a matter of fact, I’ve seen some clients generate a solid return from their direct mail campaigns, but only when those efforts are digital. Let me explain.



Direct mail marketing is one of those things that is either ignored, or…

Continue

How to Generate More Positive Reviews

Posted by Ashley Weidner on May 26, 2015 at 5:23am 0 Comments

80% of prospects are checking reviews before they even consider making a purchase according to the Ipsos Open Thinking Exchange (OTX).  By now, most dealerships are aware of the negative affect too few positive reviews can have, but most are still not proactive enough about managing their online reputation.

For instance, the dealership listed above has several negative reviews about the sales experience, but none of them have responses to show that an…

Continue

#CARSTRONG: A Car Guy Needs Your Help

Posted by J.D. Rucker on May 22, 2015 at 6:02pm 0 Comments

Those who know Bryan Armstrong are likely aware of three aspects of his life. He knows the car business and is always willing to share that knowledge with others. He is a true innovator in the industry who brings everything he has to the table. Lastly, he is a truly giving individual, adopting children in need and following a Biblical path through his life.

What you may not know about him is that his wife, Tamarra, desperately needs to go to the Mayo clinic. Her life depends on it.

Bryan told me all about her. "Tamarra is truly an example of the fact that you should never judge a book by its cover. you would never believe that this hundred pound lady can move mountains through sheer willpower."

This is where the ADM community comes in. Jessica Richardson, who…

Continue

Using Recalls to Your Advantage

Posted by Chris Miller on May 22, 2015 at 5:00am 0 Comments

A recent article in Auto Remarketing reports how Penske Automotive Group is using recalls to increase their service business through recall work, but also as an opportunity to sell more vehicles. “I think recall business is good,” Penske Chairman Roger Penske, stated. “We welcome it. I think that’s why we’ve committed to the large fixed operations that we have in order to be able to handle it as it comes in. And I think it also gives us the chance — think about this one — it gives us the chance many times to see vehicles which we haven’t seen. So, it gives us the chance to connect with a customer with an older vehicle and in many cases we’re converting those into used-car or new-car…

Continue

Why Technicians and Service Advisors Need Marriage Counseling

Posted by Richard Holland on May 21, 2015 at 5:30am 2 Comments

Life in the retail automotive industry is taxing. Managers and employees work long hours and, in many cases, are with their co-workers more than they are with their families. Miscommunications, tension or arguments can detract from the efficiency of the dealership, and thus decrease overall profitability.

 

Technicians and service advisors work very closely together. Communication between them needs to be smooth and efficient. A company culture filled with friction can easily prevent a dealership’s service department from living up to its full potential.

 

A recent article in Ward’s magazine does a really good job of covering the need for improved relationships between technicians and…

Continue

Top 4 Questions to Ask While Selecting Your Driving Instructor

Posted by Satyajit Seal on May 20, 2015 at 10:00am 0 Comments

Are you planning to learn driving? It is quite an essential thing if you have a car. Or even if you are planning to get one.

So, how do you plan to learn driving?

One thing that you can do is go for a school that offers driving lessons. But there’s something more interesting as well. You can also hire a personal instructor to help you learn how to control and navigate your car.

But remember, driving isn’t an easy thing and even a minute mistake can lead to a major accident. So, it is necessary to learn the process in a proper manner.

For that, you will surely require an efficient instructor. If you are living in or close to Ashington, you can always go for driving instructor Ashington to teach you the nuances…

Continue

Why Do Millions of Small Businesses Do Local SEO Wrong

Posted by Jonathan Floyd on May 20, 2015 at 9:30am 0 Comments

Why Do Millions of Small Businesses Do Local SEO Wrong

Local SEO can be a challenge for most small business owners. Yet, they don’t realize that it is much easier getting ranked with proper local SEO strategies than it is trying to get a national keyword ranked. This article will give the ins and outs of doing local SEO and St. Louis Biz Talk hopes this timely article will help get you do it correctly and acquire new customers.

5 Things Most People Forget About Local SEO

Neil Patel -Contributor
Online Marketing Expert

Local search engine optimization (SEO) can be tricky. Not only do you have to do all the customary SEO stuff, but then you have to do a new layer of…

Continue

How to Become a 5 Star Dealership Part 5: Managing Your Online Reputation

Posted by Ashley Weidner on May 20, 2015 at 6:00am 0 Comments

How to Become a 5 Star Dealership Part 5

Managing Your Online Reputation

This is the final installment to my 5 part series on how to become a 5 star dealership. We have discussed…

Continue

Dealer Currency Helps Grow Gross Revenue on Every Sale While Retaining Customers

Posted by Mike Gorun on May 20, 2015 at 5:00am 0 Comments

I recently had the pleasure to work with a very innovative dealer who implemented the concept of “dealer currency” in his dealership with great success. Dealer currency allows you to eliminate cash discounts on sales (in both Variable & Fixed Ops) by instead issuing a form of “dealer dollars,” redeemable anywhere in the dealership for the future purchase of parts, service, accessories, or towards a future vehicle purchase.  This creates a true “win-win.” It satisfies the customer -- as they feel they have received the value of the discount. And the dealer -- because it ties the customer to the dealership for future purchases, without having to give away any profit up front in the deal.

 

For example, instead of discounting a vehicle sale as follows:…

Continue

Automotive Thought Leader Journal

Automotive Marketing and Car Dealer News from AutoBlog

Tanner Foust and Scott Speed get VW internships

Filed under: , , , , , ,

Global Rallycross Championship racers Tanner Foust and Scott Speed put aside their motorsports duties to try out a new job at VW. The two of them briefly become the summer interns at a dealership.

Continue reading Tanner Foust and Scott Speed get VW internships

Tanner Foust and Scott Speed get VW internships originally appeared on Autoblog on Wed, 27 May 2015 20:02:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Google Blog Articles, News and More

Pursuing transformative technology with the Google Impact Challenge: Disabilities

When Laura Palmaro was 10 years old, she woke one morning to find that the central vision in her left eye had all but disappeared. She was not ill and had no genetic issues—it was completely out of the blue. When she was 14, the same rare condition struck her right eye, and she began her freshman year of high school legally blind. Suddenly she was forced to depend on other people to read everything aloud, from school assignments to menus. The toughest part, according to Laura, was losing her sense of independence—and not knowing when or how she would get it back.

Laura has since adopted technological solutions to her vision challenges, using a combination of screen-readers and magnification software to read, work and more. Now a program manager at Google, she is following her passion, helping Chrome and Chrome OS teams make their products more accessible. “Technology has truly transformed my life,” she says. “Assistive technology can tear down boundaries, and empower people to find their independence and fulfill their dreams.”

We agree with Laura about the power of technology to change lives. And in order to support more people like her—people who see obstacles as opportunities—we’re launching the Google Impact Challenge: Disabilities. We’re putting $20 million in Google.org grants behind nonprofits using emerging technologies to increase independence for people living with disabilities, and today we’re issuing an open call to identify new areas of opportunity at g.co/ImpactChallengeDisability.

We’re kicking things off with support for two remarkable organizations. Each of these organizations is using technology to dramatically reduce the cost of and access to prosthetic limbs and auditory therapy, respectively—which could be transformative for hundreds of millions of people.

  • The Enable community connects people who want prosthetics with volunteers who use 3D printers to design, print, assemble, and fit them, for free. This dramatically cuts costs, increases speed of distribution, and meets unmet needs. We’ll support the Enable Community Foundation's efforts with a $600,000 grant to advance the design, distribution and delivery of open-source 3D-printed upper-limb prosthetics.
  • Diagnosing auditory challenges can be a struggle in low income communities—the equipment is expensive, bulky and unrealistic, particularly in the developing world. With our support, and a $500,000 grant, World Wide Hearing will develop, prototype and test an extremely low cost tool kit for hearing loss using smartphone technology that’s widely available—and affordable—in the developing world.

The Google Impact Challenge: Disabilities will seek out nonprofits and help them find new solutions to some serious “what ifs” for the disabled community. We will choose the best of these ideas and help them to scale by investing in their vision, by rallying our people and by mobilizing our resources in support of their missions.
But of course, we realize there’s always room to improve our products as well. We have a team committed to monitoring the accessibility of Google tools; and we provide engineering teams with training to incorporate accessibility principles into products and services. That doesn’t just mean improving existing Google tools, it means developing new ones as well. For example, Liftware is a stabilizing utensil designed to help people with hand tremors eat more easily, and self-driving cars could one day transform mobility for everyone.

Historically, people living with disabilities have relied on technologies that were often bulky, expensive, and limited to assisting with one or two specific tasks. But that’s beginning to change. Thanks to groups like Enable and World Wide Hearing, and with tools like Liftware, we’re starting to see the potential for technologies that can profoundly and affordably impact millions. But we’ll all get there sooner if we make it a team effort—which is why we’re launching Google Impact Challenge: Disabilities today. Together, we can create a better world, faster.

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ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

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Internet Sales Manager Resources and Blogroll

ADM Professional Community Blogroll:
1. Social Media Optimization 

3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

7. Toyota Community

8. Kia Community 

9. Toyota Social Media

10. Social Media Marketing 

11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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Automotive Marketing News

Ford dips toe into London car-sharing market with GoDrive

Ford will start offering Londoners a network of cars to share, rather than buy, in an effort to tap the growing market for on-demand driving.

Mercedes-Benz cars may not be dinosaur-proof

Does the Mercedes-Benz GLE Coupe standard warranty cover dinosaur attacks?

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

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