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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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Ralph Paglia

Arnold Tijerina
Editor, Content Marketing 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

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Editor, Content Marketing

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Added by CPI Results on February 15, 2018

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Latest ADM Activity - Click "More" at bottom!

Ann Hoge posted a blog post

Maintaining a Classic or Antique Car - Tips for the Old Car Owner in the 21st Century

Those that have an appreciation for vehicles from bygone eras will tell you that it is no walk in the park keeping such classic cars in shape. Still, it is indeed a manageable passion, and there really is nothing stopping you from keeping your love for classic cars a practical hobby. Classic cars often need to be moved about through long distances. If you require the perfectly sized trailer in which to transport your beloved vehicle, then you will indeed need to employ the most trustworthy…See More
1 hour ago
Craig Foxwell posted a blog post

NY commercial movers - move your office stress-free

So you have decided to move your office to an NYC office building. When it comes to choosing the city for your working space NYC is a perfect choice. There are so many work opportunities here.You have chosen to find a place in the business heart of the country and it is going to pay off. If you want to move your office stress-free you will have to do a lot of planning and be well organized. Your NY commercial movers will be your best friends so be sure to find good…See More
3 hours ago
SalvageBid, LLC. posted a blog post

4 Ways a Car Can Receive a Salvage Title

Imagine browsing through a online car auction site and suddenly your eyes land on a couple of cars in mint condition. But then you see the word ‘salvage.’ You may be wondering what a salvage title on these salvage cars for sale is all about, in case you don’t already know it. An insurance company awards this title to a vehicle when the vehicle sustains damage following an accident or natural disaster, and cost to repair the damage exceeds the actual value of the vehicle. In such a situation,…See More
7 hours ago
iRocker SUP Canada posted a status
"Youth Paddle Board Stand up paddle board Canada Best Inflatable Stand Up Board"
9 hours ago
Steve Albert posted a blog post

How to recover corrupted OST file?

The OST to PST converter software enables data recovery from the corrupted OST files into outlook personal files. This recovery software is helpful in recovery and you have lost all hopes to recover information. It converts all types of corrupt files of MS office email clients. It can thoroughly scans the offline contents of OST file and converts…See More
11 hours ago
Dixie Somers posted a blog post

How to Mitigate Climate-Related Wear and Tear on Your Vehicle

One of the items you own that experiences more than its fair share of wild weather is your vehicle. After all, even if you keep your vehicle in a garage when you’re home, it’s still being exposed to extreme conditions every time you take it for a spin. Whether it’s hot sunshine in the…See More
17 hours ago
CPI Results liked CPI Results's blog post Where Are All the Women in Automotive?
21 hours ago
CPI Results posted a blog post

Where Are All the Women in Automotive?

In the automotive sector, there’s a workforce disparity. Look across all aspects of the industry – manufacturing, OEMs, and executive, retail dealerships, and independents. There are many more women working in automotive now than even 10 or 20 years ago. However, that growth is less than adequate…See More
21 hours ago
Meghan Belnap posted a blog post

In a Pinch? 5 Tips to Successfully Handle Any Surprise Car Emergency

A car emergency can happen in the blink of an eye, and you might find yourself struggling with an expensive and time-consuming problem if you aren’t careful. Luckily, with a little bit of planning and some research, you can make sure that you move past these issues as quickly as…See More
Hannah Whittenly posted blog posts
sara callahan posted a blog post

Customers Don’t Care What You Have Until They Care About You

Whether you’re a dealership or a vendor, I’m sure you want to gain the attention of your audience. The problem is that everyone is screaming at the top of their lungs how great their products are… regardless of it’s the newest Chevy or the newest website widget. And, chances are nobody will listen. Why? Because unless they care…See More
Profile IconBrenda John and Mike O'Rourke joined Automotive Digital Marketing
John Sternal's blog post was featured

Olympics and Toyota Advertising Effectiveness

Toyota debuted its "Start Your Impossible" Olympics-themed ad campaign and launched in time for last week's Opening Ceremonies.Jumpstart Automotive Media tracked the launch of the campaign to analyze if the ad spots had any immediate impact in boosting shopper interest of Toyota vehicles across Jumpstart's network of automotive publishing…See More
Dixie Somers posted a blog post

Buy or Lease? Pros and Cons to Consider for Your Next Vehicle

You’ve made the exciting decision to purchase a brand new vehicle. Now that you’re past that, it’s time to decide how you’d like to pay for it. While the differences between buying and leasing can be confusing, especially if this will be your first time purchasing a new car, once you…See More
CPI Results liked CPI Results's video
CPI Results posted a video

Tip of the Day - RSVP to your Technology Clinic

Connected navigation, Bluetooth phone and streaming audio, Apple CarPlay and Android Auto are just a few examples of tech features now commonly found in new ...
CPI Results liked CPI Results's blog post Even Auto Lenders Need Guidance Sometimes
CPI Results posted blog posts
CPI Results liked CPI Results's blog post Communicate Effectively in Service with…Snapchat?
Crystal Hartwell posted a blog post

SpringboardAuto Expands Corporate Headquarters to Accommodate Growth

Innovative automotive fintech company moves to new 12,000 sq. ft. offices in Irvine’s Discovery Business Center; employee base set to double in 2018 as number of funded loans triples year over yearIRVINE, CALIF. - FEBRUARY 22, 2018​​​​​​​ - SpringboardAuto, an auto fintech company revolutionizing the car financing and buying experience, has moved its corporate headquarters to Irvine’s Discovery Business Center…See More

ADM Blog Posts

Olympics and Toyota Advertising Effectiveness

Posted by John Sternal on February 20, 2018 at 8:30am 0 Comments

Toyota debuted its "Start Your Impossible" Olympics-themed ad campaign and launched in time for last week's Opening Ceremonies.…


Why Dealers Should Embrace Digital Retailing

Posted by Bill Wittenmyer on February 21, 2018 at 6:00am 0 Comments

All indicators point to 2018 as a milestone year for automotive digital retailing.


Manufacturers including Ford, Toyota and BMW are working to develop products that allow customers to buy a vehicle from their dealerships’…


How to Tailor the Brand Experience for the Decision Maker

Posted by Anne Fleming on February 21, 2018 at 9:00am 0 Comments

It’s critical to create ways to tailor your consumer brand experience to the female buyer.

She is your number one referral source and the key decision maker of 85% of all purchases at your dealership.

We recently had the distinct privilege of interviewing…


NADA Convention is in Las Vegas Starting March 22

Posted by Ralph Paglia on February 21, 2018 at 4:30pm 0 Comments

NADA is the world’s largest international convention of franchised new-vehicle dealers. These dealers gather together to share ideas and learn about new innovations within the automotive industry. Through NADA, dealers have the opportunity to meet major automakers,…


An Interview with Ask Patty’s Jody DeVere

Posted by CPI Results on February 21, 2018 at 11:30am 0 Comments

The marked inequity between men and women in automotive has been a far-reaching topic.

CPI scratched the surface in a previous article, …


The Golden Rule for Change and Improvement

Posted by Ujj Nath on February 20, 2018 at 7:10am 0 Comments

The automotive industry as we know it is undergoing a transition. From electric cars, to ride sharing, to autonomous cars, the landscape is rapidly changing. With consumers demanding convenience, and technology that radically changes the customer experience, we should brace for a decade of disruptive…


Making a Better Mousetrap: Leverage Consumer Behavior to Increase Conversions

Posted by Steve White on February 20, 2018 at 6:48am 0 Comments

As I have mentioned in past blogs, few customers complete lead forms, making it very difficult for dealers to track the source of their sales. Without this information, it’s virtually impossible to make educated decisions about how to spend your marketing dollars. It’s time to build a better mousetrap so that…


Don’t Forget Mr. & Mrs. Cellophane!

Posted by Mike Gorun on February 20, 2018 at 6:30am 0 Comments

People are motivated by many different things. Some by money. Some by time off. But one of the most universal ways to motivate an employee is by recognition.

For the most part that recognition comes from external sources; perhaps a customer compliments the employee either in person or via…


‘Customer Satisfaction Surveys Are Dead’

Posted by CPI Results on February 20, 2018 at 5:45am 0 Comments

The District Manager has just left the GM’s office.…


Round Robin vs Lead Grabber - FAIR Does Not Mean BEST

Posted by Vidushi Jain on February 19, 2018 at 4:57pm 0 Comments

Round Robin is one of the most common way leads are assigned to sales reps. And there are strong arguments like fair and equal distribution in favor of round robin. However FAIR does not essentially mean the BEST as

  • The odds of qualifying a lead drop 21 times if called in 30 minutes vs 5…

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have been more interested in domestic problems

Started by christinediaz retaliation in Uncategorized or Does Not Fit Into Any Pre-Defined Category Feb 9. 0 Replies

The crowning moment of any opening service: the last leg of the torch relay and also the light of the Olympic caldron. Inbee Park, the golfer, is among the final torch bearers.Winter Olympics 2018 Live StreamWinter Olympics 2018 LiveWinter Olympics 2018 Live2018 Winter Olympics Live…Continue

How to Excel at Managing Change!

Started by Garry House in DEALERSHIP MANAGEMENT, MONITORING and REPORTS - Achievements, Milestones, Sales Team and Organizational Leadership Topics, awards or achievements you and your team have earned Jan 25. 0 Replies

When your dealership organization implements projects or initiatives to improve productivity, seize opportunities, or address other key issues, it usually requires changes…changes to processes, job roles, organizational structures, and/or applications of new technology. However, it is actually the employees of your dealership who have to ultimately change how they do their jobs.Change management is the discipline that guides how we prepare and support our employees to successfully adopt change…Continue

How To Really Make Money Selling Used Cars

Started by Michael Pokora in FIXED OPERATIONS - Service, Parts, Body Shop, Accessories, etc. Jan 16. 0 Replies

5 Big ideas to Improve Used Vehicle Profitability in 2018 Making money in used vehicles can be a very lucrative side of the automotive business, yet most dealers leave a great deal of margin on the table with each transaction.  To really be good at this side of the business, it helps to understand some of the larger economic…Continue

Tags: cars, in, 2018, used, on

What Concerns Do You Have As A Marketer Going Into 2018?

Started by Ralph Paglia in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic Jan 8. 0 Replies

Forget ad blocking – or even ad fraud. Those are low on the totem pole of industry issues causing concern for marketers and advertisers as they roll out their marketing plans for 2018.Instead, viewability and accurate measurement is the biggest cause for concern, according to a…Continue

Tags: Marketer, Going, Into, 2018, A

Ideas to attract service staff?

Started by Jacob Griffin in FIXED OPERATIONS - Service, Parts, Body Shop, Accessories, etc.. Last reply by Michael Pokora Jan 5. 1 Reply

Does anyone have suggestions for gaining applicants among the service department?I've tried it all from yard-signs to calling the schools and asking for people right out of training but am still having a hard time?Any input or ideas would be appreciated.Continue

Will There Be An American Reckoning In 2018?

Started by Ralph Paglia in RANTS, RAVES, OPINIONS and HUMOR; For the Uncensored Voice of Car Guys and Gals - What's Bugging you?!?! Got something funny or ironic? Need to Vent? Jan 1. 0 Replies

“Banned” Book by Best-Selling Author Predicts...American Reckoning of 2018A loud “crack!” sends a shiver down your spine.The statue falls from its pedestal, face first, into the dirt below.The crowd cheers as a heavy-set woman stomps on its head and spits. Others follow…You take your wife’s hand and cross to the other side of…Continue

Tags: 2018, Reckoning, American

Do You Have a 20+ Minute Daily One-Way Commute?

Started by Garry House in RANTS, RAVES, OPINIONS and HUMOR; For the Uncensored Voice of Car Guys and Gals - What's Bugging you?!?! Got something funny or ironic? Need to Vent? Dec 28, 2017. 0 Replies

It seems like I’ve recently been getting more inquiries like the following from client-dealers and their managers:“I know I can become a more effective and productive leader/manager, but how can I learn how to do this without adding an increased time investment to my professional life. I’m already committed for 60+ hours per week!”Well at least they’re not saying 80+ hours per week like I was frequently hearing during the 2003 – 2010 period! And although I think that 60+ hours per week may…Continue

Unique Digital/SEO Marketing Solutions?

Started by Jacob Griffin in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC). Last reply by Dale Ferrell Dec 15, 2017. 1 Reply

Does anyone have any standout Digital/SEO Marketing Solutions that have worked well and have stood out amongst their competition? Continue

Tags: Cadillac, Luxury, Dealer, Optimization, SEO

11 Car Sales Email Templates From Jazel To Boost Your Appointment Rates

Started by Ralph Paglia in PROCESS MANAGEMENT- CRM, BDC and lead Management Processes, Emails, Phone Scripts, Facility Design, Tools and Suppliers Dec 11, 2017. 0 Replies

11 Brilliant Car Sales Email Templates To Boost Your Appointment RatesSometimes it feels like emails are writer’s-block magnets. You know you have to send one, but when it comes down to it, none of the words are coming to…Continue

Tags: Boost, To, Your, Appointment, Rates

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J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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