Automotive Digital Marketing

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Automotive Marketing Professional Community (ADMPC) for Car Dealers

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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AutoDigitalMarketing@Gmail.com

1901 Rio Canyon Ct.
Las Vegas, NV 89128

505-301-6369

Ralph Paglia
Editor-in-Chief

Arnold Tijerina
Editor, Content Marketing 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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ADMPC is the acronym for "Automotive Digital Marketing Professional Community"

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Microsoft Outlook Tips

December 8, 2015, update for Outlook 2013 (KB3114349)

Provides information about the Outlook 2013 update KB3114349 that was released on December 8, 2015.

Information about the Calendar Checking Tool for Outlook (CalCheck)

Describes the Calendar Checking Tool for Outlook (CalCheck), including individual checks, command switches, and additional checked items.

April 14, 2015 update for Outlook 2010 (KB2965295)

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Office updates for new Japanese era

On May 1, 2019, following the abdication of Japanese Emperor Akihito, a new Japanese era and associated calendar will begin.

Description of the security update for Outlook 2016: February 11, 2020

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5 Most Popular Automotive Marketing Videos of Past 30 Days

2. State of Recalls 2020

Added by Dan Beres on February 28, 2020

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Most Popular Automotive Marketing Photo of Past 30 Days

Fake News Triangle

by Ralph Paglia Fake News Triangle

Fake News and the Future of Media

by Ralph Paglia Fake News and the Future of Media

5 Ways To Spot Fake News

by Ralph Paglia 5 Ways To Spot Fake News

Fake News Categories

by Ralph Paglia Fake News Categories

Buzzfeed Example of Fake News

by Ralph Paglia Buzzfeed Example of Fake News
 

Latest ADM Activity - Click "More" at bottom!

Eliana Raggio liked Eliana Raggio's event FREE WEBINAR: 24/7 Customer Service Tips That Will Boost Your Bottom Line!
16 hours ago
Eliana Raggio posted events
16 hours ago
Eliana Raggio liked Eliana Raggio's event FREE WEBINAR: Use Video to Sell & Stop Leaving Money on the Table!
16 hours ago
Courtney Evans posted a blog post

New Trends Require New Marketing Strategy

What are your marketing goals in 2020? One of the biggest pain points for dealers is deciding where to spend their marketing…See More
19 hours ago
Crystal Hartwell posted a blog post

Kerrigan Advisors Represents Fields Automotive Group in Sale of Florida Dealerships; Transaction Marks 13th Kerrigan-led Dealership Sale in the last 12 months

Fields Volvo and Fields Volkswagen of Daytona Beach acquired by Gunther Motor Company Irvine, CA, February 28, 2020 – Kerrigan Advisors, a leading sell-side advisory firm to auto dealers in the U.S., represented and advised Fields Automotive Group…See More
19 hours ago
Dan Beres posted a video

State of Recalls 2020

Recall Masters' Dan Beres, Managing Partner, presents the State of Recalls at NADA 2020.
19 hours ago
Timmy D. James posted a blog post

3 Video Marketing Applications for a More Profitable New Year

Video has historically played a major role in car dealerships; from training with…See More
yesterday
Ed Barton posted a video

The Importance of a Seamless Customer Experience - fusionZONE Automotive

CEO Ed Barton shares why dealerships who provide a seamless experience for customers in their transition from online to offline in the buying process achieve...
yesterday
Bill Wittenmyer posted a blog post

Why You Don’t Really Need to Acquire New Leads

We all know new leads are important and you always want to keep that pipeline full. But attracting new customers is expensive, and making more money while spending less is something that every business wants to do. …See More
Wednesday
Peter Stratton posted a discussion

BDC or Virtual BDC

As an experienced BDC director for the last 15 years and in the car business for 30 I wanted to reach out to those who know. The audience here. Recently my GM asked if he thought we should go to a Virtual BDC and that my job would not be in…See More
Wednesday
Chris Younggren liked Chris Younggren's video
Tuesday
Chris Younggren liked Chris Younggren's video
Tuesday
Chris Younggren liked Chris Younggren's video
Tuesday
Chris Younggren liked Chris Younggren's video
Tuesday
Chris Younggren liked Chris Younggren's video
Tuesday
Chris Younggren liked Chris Younggren's video
Tuesday
Chris Younggren liked Chris Younggren's video
Tuesday
Chris Younggren posted a video

Using Emotion & Logic to Sell More Cars!

The Presentation & Demonstration both are a huge deciding factor to whether your guest moves forward in the sales process. In fact, NADA stats show the 80% o...
Tuesday
Erik Nachbahr, CISSP posted a blog post

Helion Technologies Recognized on CRN’s 2020 Managed Service Provider 500 List

Timonium, MD –­ February 25, 2020 –­ Helion Technologies announced today that CRN®, a brand of The Channel Company has named Helion to its…See More
Tuesday
Eliana Raggio updated an event
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FREE WEBINAR: Hear What 7,000 Customers Think About Your Dealership! at https://digitalairstrike.com/Hear-What-7000-Customers-Think-About-Your-Dealership

March 4, 2020 from 12pm to 1pm
The results are in! And they are mind-blowing! Digital Air Strike just released the highly anticipated 8th Annual Automotive Social Media & Online Trends Study. More than 7,000 car buyers and service customers took part in this extensive…See More
Monday

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ADM Blog Posts

New Digital Retailing Survey: Increased Adoption, Sales, Profits, But Integration, People, Process Challenge Success

Posted by Crystal Hartwell on February 13, 2020 at 7:00am 0 Comments

eLEND Solutions Digital Retailing Report Card report reveals widespread adoption of Digital Retailing (74%) among dealers surveyed, as well as a positive impact on sales (92%) and profitability (68%) – but challenges with training, leadership and process integration remain.

 

LAS VEGAS, NV…

Continue

NAVYA Honed By Frost & Sullivan With 2019 Leadership Award In Global Autonomous Shuttle Industry

Posted by John Sternal on February 13, 2020 at 1:30pm 0 Comments

NAVYA (FR0013018041- NAVYA), a leading company in autonomous driving systems, recently received the 2019 Global Autonomous Shuttle Product Leadership Award from Frost & Sullivan.

 

NAVYA’s proven track record, recently acknowledged by the RTA Dubai World Challenge as the designer and…

Continue

Beep Announces Autonomous Shuttle Expansion In Peoria

Posted by John Sternal on February 20, 2020 at 8:00am 0 Comments

The Driverless Shuttle Will Begin Its First Routes in Arizona on the Weekend of February 22nd

 Beep, a Florida-based autonomous mobility solutions company, announced today its first expansion out of the state of Florida into the city of Peoria, Ariz. The city…

Continue

Services vs. Products

Posted by Jim Flint on February 21, 2020 at 7:10am 0 Comments

As an automotive retailer, you should know the answer to this question about your brand.

  • Is your brand promise a Product or a Service?

A decade ago, market research with Toyota showed that consumers couldn’t recall whether or not a just watched Toyota Camry spot was a Honda Camry. That’s right HONDA CAMRY. MIND…

Continue

The Truth About Being Insta-Famous

Posted by Jim Flint on February 20, 2020 at 7:31am 0 Comments

Here's why insta-famous shouldn't be your game plan for 2020. #localsearchgroup #jimflint…

Continue

Values And Change

Posted by Jim Flint on February 18, 2020 at 7:27am 0 Comments

What will the power of change provide for you in 2020? #localsearchgroup #jimflint…

Continue

2020 Vision Interviews

Posted by Jim Flint on February 13, 2020 at 7:38am 0 Comments

Do you have 2020 vision? #localsearchgroup #2020vision…

Continue

Ford Vs. Ferrari - When A Challenge Presents Itself...

Posted by Jim Flint on February 10, 2020 at 12:59pm 0 Comments

Ford vs. Ferrari took home 2 Oscars last night! When a challenge presents itself, what brings you to the finish line? 
#localsearchgroup #jimflint #oscars #fordvsferrari #2020 #dealers #dealerships #digitialmarketing

SureSale Closes $7 Million Funding to Redefine the Certified Pre-Owned Auto Category

Posted by Crystal Hartwell on February 6, 2020 at 7:00am 0 Comments

Veteran automotive tech entrepreneurs have developed a standardized certification-as-a-service platform to expand the availability of CPO inventory for 40 million used car buyers

 

Los Angeles, CA – February 6, 2020 –SureSale, the first and only…

Continue

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ADM Forum

BDC or Virtual BDC

Started by Peter Stratton in PROCESS MANAGEMENT- CRM, BDC and lead Management Processes, Emails, Phone Scripts, Facility Design, Tools and Suppliers on Wednesday. 0 Replies

As an experienced BDC director for the last 15 years and in the car business for 30 I wanted to reach out to those who know. The audience here. Recently my GM asked if he thought we should go to a Virtual BDC and that my job would not be in jeopardy, however my staff of ten would be. The company got in the GM's ear saying that their staff will answer leads within 30 seconds and close at 20%. My team answers the lead within a minute and we close at 14%. So my questions is, "Who has had…Continue

Which e-commerce platform should I join?

Started by Camden Jones in Uncategorized or Does Not Fit Into Any Pre-Defined Category. Last reply by shawn jasper Feb 3. 5 Replies

Hi. I'm a newbie in e-commerce. I want to try to open an online store, but I don't know what to begin. I search and find out some platforms. Big ones are  Shopify, WooCommerce, and BigCommerce. Which should I choose to start? Is there anyone selling on these platforms? Please help!Continue

Why car dealerships are good for society?

Started by Chris Younggren in Uncategorized or Does Not Fit Into Any Pre-Defined Category Jan 11. 0 Replies

I am doing a project on positive dealership stories so I typed, "why car dealerships are good for society" into the Youtube search, the only positive message I could find was footage from an award banquet!! It's the same story on Google search. Sad because dealers add millions of dollars in property taxes and jobs for our society. I understand there are very "bad" dealer operators, but mind you, didn't ask Youtube or Google for dealer scams or fraud stories.That being said, I would love to hear…Continue

How about a Thank You Video via Texting? Very effective.

Started by Ken Beam in VIDEO - Multimedia and Video Marketing Related Discussions, including Video SEO, YouTube, Video Email, etc. Nov 17, 2019. 0 Replies

So imagine you stopped by a dealership last night & the next morning you received this nice, short Thank You Video via Text on your phone. I do believe this will indeed add a little "Wow" factor to the equation....... don`t you? Ken-*by the way....they came back & bought the truck after I sent this.#highlyeffectivemarketing #GuerrillaMarketing101 #KenBeam Continue

Tags: kenbeam, walkaroundvideos, vehiclepresentationvideos

Electric Vehicle is the Future

Started by Dwayne Jhonson in AUTO INDUSTRY NEWS - Discussions about Auto Industry, including dealerships, car companies and government, but not about suppliers (see cetegory) Aug 29, 2019. 0 Replies

What is Electric Vehicle?An electric vehicle, which is also known as an EV, is a vehicle that uses more than one electric motors or traction motors for propulsion. An electric vehicle can be powered through a collector system by electricity from off-vehicle sources or can be self-contained as well. Electrical vehicles are self-contained through electric generators (to convert fuel to electricity), solar panels or a battery. Types of electric vehicles include passenger cars (PC) as well as…Continue

Tags: Future, EV, Market, Vehicle, Electric

Email marketing

Started by Andrew Qrueed in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic Aug 26, 2019. 0 Replies

How often did you come across the fact that SMS or email was effective? I am sure very often. I want to offer you an excellent service, I will not persuade you and tell you about the pros and cons (I'm not a marketer), but visit atompark.com and I think you You will find many advantages, and the support service can solve many of your problems associated with this. Start here and read more.Continue

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ADM Events Posted for Automotive Marketing and Sales Professionals

FREE WEBINAR: 24/7 Customer Service Tips That Will Boost Your Bottom Line!

From scheduling service appointments at 2am, to filling out a credit application, to quickly highlighting the vehicles on your lot that customers can afford, Artificial Intelligence can help dealers provide better customer service online and sell more. Join our free webinar to learn how AI can start conversations, capture leads, enhance both sales and service, and so much more. AI is a game-changer, people! If you want to learn all that AI can do at your dealership then Register at Digital…



Time:March 25, 2020 from 12pm to 1pm
Location:https://digitalairstrike.com/top-tips-for-customer-service
Website or Map:https://digitalairstrike.com/…
Export to Outlook or iCal (.ics)

FREE WEBINAR: Use Video to Sell & Stop Leaving Money on the Table!

Did you know that 72% of consumers prefer to learn about a product or service through video?

Adding video to your marketing increases customer engagement, highlights your Why Buys and turns them into Will Buys, and so much more!

Find out how you can easily leverage this channel for your dealership and get 9x more responses from customers and get top tips and new ways to use video to help you SELL MORE.



Time:March 12, 2020 from 12pm to 1pm
Location:https://digitalairstrike.com/use-video-to-sell-and-stop-leaving-money-on-the-table
Website or Map:https://digitalairstrike.com/…
Export to Outlook or iCal (.ics)

FREE WEBINAR: Hear What 7,000 Customers Think About Your Dealership!

The results are in! And they are mind-blowing!

Digital Air Strike just released the highly anticipated 8th Annual Automotive Social Media & Online Trends Study.

More than 7,000 car buyers and service customers took part in this extensive research that includes 100+ data points about how consumers choose a dealership, which review sites helped the most, the importance of Google and Facebook, how they feel about chat and ads on social,…



Time:March 4, 2020 from 12pm to 1pm
Location:https://digitalairstrike.com/Hear-What-7000-Customers-Think-About-Your-Dealership
Website or Map:https://digitalairstrike.com/…
Export to Outlook or iCal (.ics)

 
 
 

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Top Automotive Marketing Forum Discussions

1. BDC or Virtual BDC

Posted by Peter Stratton on February 26, 2020

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ADM Notes

ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Blog Post Featured

Created by Ralph Paglia Jan 16, 2009 at 10:24am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Profile Featured

Created by Ralph Paglia Jan 16, 2009 at 10:18am. Last updated by Ralph Paglia May 10, 2010.

Top 5 ADM Content Posts of Past 7 Days

1. FREE WEBINAR: Use Video to Sell & Stop Leaving Money on the Table!

March 12, 2020 from 12pm to 1pm at https://digitalairstrike.com/use-video-to-sell-and-stop-leaving-money-on-the-table

Organized By: Eliana Raggio

2. FREE WEBINAR: 24/7 Customer Service Tips That Will Boost Your Bottom Line!

March 25, 2020 from 12pm to 1pm at https://digitalairstrike.com/top-tips-for-customer-service

Organized By: Eliana Raggio

4. State of Recalls 2020

Added by Dan Beres on February 28, 2020

Automotive Marketing News

Casa de Cadillac keeps iconic status as brand image evolves

Dealer Howard Drake has had to find a balance between meeting Cadillac's evolving brand standards and protecting his California dealership's landmark status, a pillar of famous Ventura Boulevard.

Marketing exec says dealers are missing a golden opportunity

David Boice, CEO of marketing firm Team Velocity, says dealers are failing to tap a potentially rich source of business. He says dealerships' returning customers should have online experiences that are relevant to their personal details and the cars they're driving.

Auto marketing's sharp new tool

Armed with artificial intelligence, a dealership can laser in on the right consumers at the right time, based on how shoppers click — or don't — and hit them with different kinds of crafted messages.

Lyft buys digital car-top advertising startup Halo Cars

Lyft and larger rival Uber are pursuing different roads in search of profitability. Halo Cars was founded in 2018 and has operations in U.S. markets such as New York and Chicago.

CDK to sell digital marketing business to Ansira

CDK's digital marketing business was earmarked for sale for nearly eight months. CDK said the transaction is expected to close in the first half of this year.

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