Professional Community for Car Dealers, Automotive Marketers and Sales Managers
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Started by Ralph Paglia in DEALERSHIP MANAGEMENT, MONITORING and REPORTS - Achievements, Milestones, Sales Team and Organizational Leadership Topics, awards or achievements you and your team have earned. Last reply by Dwayne Roemer 1 hour ago. 27 Replies 3 Likes
Started by Jon Borgeson in Uncategorized or Does Not Fit Into Any Pre-Defined Category 17 hours ago. 0 Replies 1 Like
Started by Mike Elliott in Uncategorized or Does Not Fit Into Any Pre-Defined Category. Last reply by Ashley Meyers 18 hours ago. 2 Replies 0 Likes
Started by Clarence U Romero in PROCESS MANAGEMENT- CRM, BDC and lead Management Processes, Emails, Phone Scripts, Facility Design, Tools and Suppliers. Last reply by John Kandi yesterday. 1 Reply 0 Likes
Started by Mike Elliott in Uncategorized or Does Not Fit Into Any Pre-Defined Category. Last reply by Mike Elliott on Saturday. 5 Replies 2 Likes
Started by Micah Birkholz-1:16Digital Media in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices. Last reply by Ashley Meyers on Friday. 15 Replies 4 Likes
Started by Ralph Paglia in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC). Last reply by Alexander Lau Jul 16. 22 Replies 5 Likes
Started by Jamie Tilley in CONFERENCES, SEMINARS, EVENTS - Gatherings, Trade-Shows, Speakers, Offsite Training, etc. - Anything you go to outside the dealership to get information and contacts. Last reply by Carl Maeda Jul 15. 2 Replies 0 Likes
Started by Robin Lamothe in Uncategorized or Does Not Fit Into Any Pre-Defined Category. Last reply by Big Tom LaPointe Jul 2. 2 Replies 0 Likes
Started by Ken Beam in Uncategorized or Does Not Fit Into Any Pre-Defined Category. Last reply by Ken Beam Jul 1. 55 Replies 2 Likes
Started by Jerry Thibeau in LEADS - Third Party Lead Providers, Dealer Generated Leads, OEM Leads, Lead Scoring, Bidding, Smart Routing, etc.. Last reply by David Ruggles Jun 27. 59 Replies 5 Likes
Started by Frank Davis in WEBSITE CONTENT - How to Get Visitors to Interact, Engaging Content, Driving Increased Website Visitor-to-Dealer Contact Conversion Rates. Last reply by Alexander Lau Jun 13. 15 Replies 1 Like
Started by Helen Smith in Uncategorized or Does Not Fit Into Any Pre-Defined Category Jun 11. 0 Replies 0 Likes
A dealership is often a high-stress environment, and if you don’t have a viable plan to show your employees that you appreciate them, you’re going to have to hire and re-hire over and over and over again…ad infinitum.
So how do you typically show your employees that you appreciate them for their work? The money. You give your team monetary incentives in return for their excellent skills, which helps them feed their families while creating success for your store.
However, some employees are motivated by something other than monetary gain. Some employees, no matter how much you pay them, are really looking for you to show your appreciation through your culture and other resources.
Let’s put this in perspective.
Your employees spend 8 hours (often more) of their life each day at your…Continue
Dealerships are facing an uphill battle in the fight to reclaim search rankings from third-party listings, as well as the attempt to win customers through social media. For both automotive SEO and social media marketing, however, content is the single most important factor for overall success.
You can optimize your dealership’s site to compete for certain keywords, but that’s only going to get you so far with Google. In order to truly impact rankings, you need to acquire links to your site. The absolute best way to do that is to produce content worth linking to in the first place. That is the essence of content marketing.
That is the very definition of Automotive Inbound Marketing.
Have you ever noticed that the vendors in the automotive marketing space who are minimizing the importance of leads are also the same vendors that have never been able to generate them with any success?
Marketing is a conversation.
The start of that conversation is a lead. If you’re relying on lot traffic alone, you are not maximizing your sales potential.
By not seeking those conversations prior to the customer coming onto your lot, there is no way to know their motivations for being there. If you don’t know their motivations,…Continue
First, a mini-rant. It will make sense why I'm starting with a rant before getting to the meat of the issue.
I was on the phone with a social client and their prospective search marketing provider the other day when I was blindsided by ignorance. It wasn't what I expected from a company that came highly recommended for their search prowess, so I called later on to talk to someone other than a salesperson to confirm that I heard properly.
They selected their keywords straight from a template. The dealer would tell them the cities and then they would plug in those cities into their keyword template and, VOILA, they had a keyword list to plug into their campaigns.
This is the type of treatment I would expect from an OEM-level provider, but to see it coming from a…Continue
One of the most disturbing trends we're seeing on dealer websites is when they use chat areas as another contact form. It's true that chat is a way to generate leads, but when collecting contact information is the primary goal, the whole point of chat is missed.
Here are some things that we have found to be true with chat that dealers should keep in mind when they determine how to position chat in their digital marketing.
A few months ago I saw an analogy in a blog post that positioned this statement in the right context. To paraphrase: You wouldn't have your receptionist answer the phone by saying, "Thank you for calling, may I have your name, phone number, and email address, please?"
Help first. Answer their questions…Continue
Former AutoNation Senior VP of Marketing will advise 3 Birds with over 25 years of industry experience
Marcotte is most noted for his 13-year-tenure with AutoNation, Inc., America’s largest automotive retailer. Most recently, Marcotte served as Senior Vice President of Marketing for the company, leading the eCommerce department and AutoUSA lead distribution network from unprofitability to several consecutive years of profitability and growth. His previous roles with AutoNation included Senior Vice President of eCommerce, Vice President of New and Used Vehicle Operations, e-Commerce and other Retail Operations.
With over 25 years…Continue
Depreciation rates on used vehicles are nearing levels not seen since the recession, though the trend will soon reverse and likely lead to marginally higher losses for U.S. auto ABS, according to the latest joint vehicle depreciation report from Black Book® and Fitch Ratings. Click here to download the full report.
According to Black Book, both new and used vehicle markets are seeing positive growth after hitting a low of 10.3 million new vehicle sales in 2009. As a result, depreciation has increased every year since 2011. Black Book projects new vehicles sales to finish north of 16 million…
Last week, Automotive News highlighted Redlands Auto Plaza, a Southern California dealership that is doing some pretty creative things within their service department to increase absorption. General Manager, Loren Campbell, recognized that becoming more efficient within the service department was key to increased profitability and a better customer experience. “Time is the only thing we have to sell. The process is the key: quicker and simpler. That’s what customers want,” Campbell stated in the article. To achieve this, he paired up service advisors to work in teams so that there was always an advisor available to answer questions about any customer’s specific vehicle. Campbell also has…Continue
What's New on the 2014 Jeep Grand Cherokee SRT Edition?
For 2014, the all-new Jeep Grand Cherokee SRT is powered by an 8-Speed Transmission that either functions via it's fully electronic automatic mode or via paddle shifters to make driving the 6.4L HEMI loads of fun! Eco Mode and Fuel Saver Technology are also two features offered on the SRT Grand Cherokee for 2014 to aid in fuel conservation.
The exterior of the 2014 Jeep Grand Cherokee SRT features blackened bi-xenon headlights with LED run lights, and enhancements to the front fascia,…Continue