Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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Automotive Marketing Professional Community Serves Car Dealers

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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2701 N. Rainbow Blvd.
Unit 2202
Las Vegas, NV 89108
505-301-6369

Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Learn More About Digital Marketing... Watch the Video Referenced Below!

Latest ADM Activity - Click "More" at bottom!

Ken Lees posted a blog post

When Advertising A Discounted Price, Are You FTC Compliant?

Excellent example of dealer disclosing how they arrived at the Advertised Discounted Price. AND it's FTC Compliant AND a performing VDP designed for high volume, quality lead generation all launched from SRP - how does a potential car buyer NOT engage?See More
16 minutes ago
Siddhartha Rahut posted a blog post

New Auto Lights Can Change the Look of a Simple Car

When buying a car, it is seen that many owners do not like the car lights and want to change it, but with fewer options available they had to go with the old yellow lights only. Nowadays, in the market there are various options available in auto car lights. These lights are very trendy look wise. To improve the overall look of the car, one has to choose the perfect light to enhance the look and style of the car. One must understand what to choose from the wide varieties. Before choosing, one…See More
4 hours ago
Paul Accinno posted a blog post

Automotive Advertising Should be as Close to Perfect as Possible

It really should go without saying, but we've seen so many of low effort attempts at advertising over the last few months that it became necessary to bring the topic up. Your advertising should be amazing every time.We've seen poor creative being passed off as banner ads, poor-quality ads being posted to YouTube and…See More
11 hours ago
Paul Accinno and Mark Thomas are now friends
11 hours ago
J.D. Rucker liked Jeffery Sterns's blog post Help First, Sell Second with Chat
12 hours ago
Matt Copley and Ralph Paglia are now friends
15 hours ago
David Sharp updated their profile
15 hours ago
David Sharp updated their profile photo
15 hours ago
Paul Potratz posted a blog post

Where are they coming from?

Facebook just added new advertising features for businesses looking for more return on their investment. The new features allow for improved lead attribution and device reporting.  What does this mean for your brand? Samantha explains how you can use these new features for your Facebook advertising!See More
18 hours ago
Cathy Nesbit liked Richard Holland's blog post Random Acts of Generosity Can Build Loyalty
19 hours ago
Tarry Shebesta liked Cobalt's blog post How to Sell with VIN Activity
21 hours ago
Tarry Shebesta commented on Cobalt's blog post How to Sell with VIN Activity
"Great article James! I've been talking with dealers for years about staying focused on getting a qualified (the credit to actually buy) shopper on the right vehicle as quickly as possible. Shop-By-Payment (not Search-by-Payment) is really…"
22 hours ago
Dave Steinman liked Cobalt's blog post How to Sell with VIN Activity
22 hours ago
Jason Hamblin commented on Richard Holland's blog post Random Acts of Generosity Can Build Loyalty
"+Richard- Great article! I think this will become the norm as we move away from interuption marketing to bringing value to customers and the local community. The Southern California Honda Association has been helping the local community with…"
22 hours ago
Anne Fleming shared Richard Holland's blog post on Twitter
22 hours ago
Anne Fleming commented on Richard Holland's blog post Random Acts of Generosity Can Build Loyalty
"Richard -- spot ON article. Great, hands on suggestions. Its always the "little things". Speaking from our #bigdataresearch of women customers, it is all about the relationships first, then the sale. These on-going and lo-cost practices…"
22 hours ago
Anne Fleming liked Richard Holland's blog post Random Acts of Generosity Can Build Loyalty
22 hours ago
Russ Simmons commented on Richard Holland's blog post Random Acts of Generosity Can Build Loyalty
"Great article.  These actions will go a long way with the customer.  Sometimes forgotten in day-to-day; kind words, a handshake or a smile can make the difference between an OK experience and a memorable one."
22 hours ago
Russ Simmons liked Richard Holland's blog post Random Acts of Generosity Can Build Loyalty
22 hours ago
BradleyMace commented on Ralph Paglia's group Inventory Marketing for Car Dealers
"Nice thread.Integrated automotive inventory management and merchandising tools designed to aware the car shoppers and car users. Inventory marketing is the type of marketing where efforts creating leads and moving inventories. Possessing too low…"
yesterday

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ADM Blog Posts

Help First, Sell Second with Chat

Posted by Jeffery Sterns on August 21, 2014 at 11:49pm 0 Comments

Selling comes naturally for many of us in the car business. In most conversations, people in the automotive industry have a tendency to turn the conversation with the techniques we've been taught - building rapport, qualifying, leading the conversation, listening for hot buttons, etc.

On website chat, there's a slightly different mentality required to make it work. Unlike phone and face-to-face conversations, it's more challenging to utilize our natural and trained skills to lead people towards the goal. We have to, in many ways, earn the right to ask for the lead. This is contrary to some philosophies that attempt to go straight for the lead information on chat, but it's better to talk…

Continue

Random Acts of Generosity Can Build Loyalty

Posted by Richard Holland on August 21, 2014 at 5:00am 3 Comments

Finding a lost earring in the jewelry box, discovering the old autographed Tom Seaver baseball card when you clean out the attic, and learning that the shirt you are about to pay retail for is discounted, are all pleasant surprises. 

How about walking into your bank and having the ATM talk with you and then give you a gift for being a customer?  Could that surprise highlight your day?  Such was the case during a special July day at four TD Canada Trust branches, according to this article.  Many customers received a $20 bill, but for some customers, the trip to the bank was much more rewarding. One lucky customer landed an opportunity to throw out the first pitch at a baseball game. And another got to take a trip out of…

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Data Breaches: Why Dealers Should Be Concerned

Posted by Scott T. Joseph on August 21, 2014 at 5:00am 0 Comments

Earlier this month, the New York Times reported that a crime ring in Russia has “amassed the largest known collection of Internet credentials, including 1.2 billion user name and password combinations and more than 500 million email addresses.” The newspaper quoted data security expert Alex Holden, founder of Hold Security, as warning that hackers “targeted any website they could get, ranging from Fortune 500 companies to very small websites.”

In the last year, we have seen more data stolen from retailers than ever before. It seems as if every week we’re hearing of yet another company that might have compromised our…

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The Benefits of Video Marketing ~ Internet Marketing Tips!

Posted by Manny Luna on August 21, 2014 at 2:00am 0 Comments

The expanding role internet plays in marketing has made online marketers to evolve useful strategies for marketing their products and services online. Contents play vital roles in creating information about any product or services for internet users. Video marketing helps create powerful contents about any product and it is shown to different categories of people all over the world.

Contents are presented on the web in different ways. These include the conceptual method, which is the written content, the aural method, which is the musical contents and the visual, or the image method, which includes video productions. Improvement on the internet has enhanced the streaming of high definition videos about anything to the web.…

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How Marketing to Your Database Gets You New Business

Posted by Jon Lamb on August 20, 2014 at 4:48pm 0 Comments

In my travels, I've found that dealers are often complacent about their past customer database marketing. It's usually not a flaw in their strategic thinking. It's confidence that they are treating their customers properly and that they see plenty of return business. I'm not going to argue that point today though I believe I can make a strong argument for the need to be constantly visible to them.

Today, let's talk about new business. Let's talk about the bulk of your marketing and advertising dollars that are being spent on getting people in the market today to come into your dealership. Most importantly, let's talk about the influencing factors that compel new business.

There are plenty of debates raging on the various automotive networks surrounding the effectiveness of…

Continue

Promoting Yelp in Your Dealership

Posted by Cobalt on August 20, 2014 at 2:50pm 0 Comments



Kayla Henricks, Cobalt Reputation Management Specialist
by Kayla Henricks, Reputation Management Specialist

In my last post, I shared 5 Ways to Connect with Customers on Yelp. But what is your dealership doing in store to drive the same traffic and attention to your Yelp listing?

There are many ways to ensure your customers know that your dealership has an active presence on Yelp and to encourage them to share their feedback.

Yelp provides businesses…

Continue

Which Should You Choose: Adaptive or Responsive Design?

Posted by Cobalt on August 20, 2014 at 10:51am 0 Comments



John Loschky, Sr. Mobile Product Manager
by John Loschky, Sr. Mobile Product Manager

The buzzwords are plentiful when discussing mobile optimization. We’ve heard them all. “Adaptive” and “Responsive” typically generate more of the noise. Have you stopped to consider what they actually mean? More importantly, how do they influence the experiences that we create for our customers?

So, what are the fundamental differences between these debated design patterns?

Responsive:

  • Single template that…
Continue

How to Sell with VIN Activity

Posted by Cobalt on August 20, 2014 at 9:00am 2 Comments



James Fabin, Sr. Product Marketing Manager
by James Fabin, Sr. Product Marketing Manager

Over the last two years we've been hearing more and more about the importance of watching VIN activity. The proof is out there – the more activity a vehicle receives, the faster it moves off your lot and into the driveway of a new owner. Increase VIN activity and the world is wonderful! But what exactly is VIN activity, and is some activity more important than other…

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