Automotive Digital Marketing ProCom

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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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Ralph Paglia

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

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Editor, From The Trenches

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Editor, GM's Perspective

Ken Beam
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Learn More About Digital Marketing... Watch the Video Referenced Below!

Latest ADM Activity - Click "More" at bottom!

Paul Accinno liked Paul Accinno's blog post Automotive Reputation Management Isn't Rocket Science
40 minutes ago
Manny Luna shared a profile on Facebook
6 hours ago
Manny Luna shared a profile on Twitter
6 hours ago
Manny Luna shared their blog post on Facebook
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Profile IconDerek Denney, NICOLA DI PEDE and Kenneth Wiley joined Automotive Digital Marketing ProCom
10 hours ago
Manny Luna posted a status
"General Manager Bob Cockerham wishing everyone a great Labor Day Weekend! #VW #Mazda"
14 hours ago
Jeffery Sterns posted a blog post

Are You Available When Your Customers Are?

The internet has changed our world. The concept of "business hours" has been turned on its head. People are buying things online at 2 in the morning. They're researching vehicles after the kids are in bed. They're planning out how to drop off their vehicle in your service department and still get to work on time at…See More
15 hours ago
Mike Elliott posted a discussion

Used No Illusion: Used-Car Values Mostly Unaffected by Recalls

Every time we see someone in a Chevy Cobalt, we resist the urge to ask them if they’ve made plans to sell it. As it turns out, those folks might still receive a decent return, as owners of these recalled cars—and many other models with highly publicized problems—aren’t dumping them en masse.According to a report from …See More
15 hours ago
Larry Vestal commented on Manny Luna's photo

Today I failed! 7/31/2014

"If failure was a person, then pretty much all successful people would be known as one."
20 hours ago
Larry Vestal commented on Manny Luna's blog post Are you Investing in SEO the Warren Buffett Way?
"While I agree, it may take time to rank, especially for keywords that have any real value, dealers want to make sure that their SEO service is actually doing something for them.  There should be evidence of moving in the right direction over a…"
20 hours ago
Jeff Glackin liked Jon Lamb's blog post Didn't Email Marketing Die a Couple of Years Ago?
21 hours ago
Jeff Glackin commented on Paul Potratz's blog post What's More Important Than Open Rates?
"How true. I recently did my own email to a small group of 130 people. I got a 48% open rate but very little action or response. Its definitely an art. I'm obviously no Picasso "
21 hours ago
Jeff Glackin liked Paul Potratz's blog post What's More Important Than Open Rates?
21 hours ago
J.D. Rucker posted a discussion


Let's assume you don't care about getting unfollowed. Am I the only one who feels like this is an easy way to position your brand in a poor light?See More
Dan Galante posted blog posts
Mike Elliott left a comment for Stephen Pennington
"Welcome to the site, Stephen. I hope you enjoy it and get a lot out of everything it offers. Mike Elliott"
Jon Lamb liked J.D. Rucker's discussion The Best Inventory Pricing Tool Is...
Jon Lamb liked Ralph Paglia's photo
Jon Lamb liked Jeffery Sterns's blog post Help First, Sell Second with Chat

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The Mighty Autonomous Car

Posted by Tim Kaye on August 30, 2014 at 8:08am 1 Comment

Your everyday routine keeps you busy with the truckload of tasks that you have to handle. Between work and picking up groceries and laundry, your mind was probably on the deadline of your assignment when you hit the car beside yours while parking. Paying attention, contrary to what many would say, is now no more a biggie on your checklist while on the road.

Autonomous cars are going to change all that. Autonomous cars is a fancy term coined for self-

driven or driverless cars. These cars, as the name suggests, can be driven perfectly without human input.

How They Work?

Here’s a sneak peek at the systems used to make the concept of autonomous cars:

• We all know about cruise control. It helps to maintain a car’s speed on its own without having to…


Are you Investing in SEO the Warren Buffett Way?

Posted by Manny Luna on August 29, 2014 at 9:30pm 3 Comments

An SEO, one of the most common questions from potential clients goes something like this: “If we target keywords X, Y and Z, what kind of return can we expect on our investment? We need to know the potential ROI before we invest.”

Did you catch that? The keys to that question are the words investment and invest.

I’m a numbers guy, and one of my hobbies for quite a few years has been paper trading. I do some research, pick a handful of stocks to virtually buy, and watch their performance over the course of a few years, until I decide it’s a good time to virtually sell.

The stock market fascinates me, and I’ve found that SEO…


How Joystick Controlled Cars Making Life Easier for Handicapped People

Posted by Tim Kaye on August 29, 2014 at 5:30am 0 Comments

When a person is disabled or physically handicapped, it does not mean that it will stop him from enjoying the joy of driving. Suppose a family member or someone you care about is physically challenged. It's painful to see all the time that they need to depend on someone whenever they need to go out, even for just a ride. How does it feel when the youngsters grow up with some physical deformation, see that all their friends are getting their licenses to drive, but they can't? Well, now you have the answer. It is nothing but a car driven by joysticks.

Why a Joystick Controlled Car is Necessary?

We often see that it becomes impossible for those people to drive who are either without a limb or using prosthetic limbs. To make it easier for them there are cars…


Don’t Let Your Video Become a Flash In the Pan

Posted by Brian Cox on August 29, 2014 at 4:34am 1 Comment

There’s no doubt that video marketing, in general, has become increasingly important in today’s world. Google has the search market cornered which is why, as marketers, it is important to pay close attention to the changes they make. However, did you know it’s even more important to pay attention to the second largest search engine in the world? You might think that I’m referring to Bing but, in fact, the second largest search engine is YouTube. Thus the importance of video for SEO.


Dealerships have increasingly embraced video in various degrees for years – from simple stitched videos to professionally created live walkarounds. There’s no doubt that consumers love video. In fact Google’s recent automotive study indicates that over 80 percent of car shoppers will watch a vehicle video and then…


Conversions For Sale's Recent Press Release Announcing our GoLifted Site

Posted by David DeSantis on August 28, 2014 at 2:15pm 0 Comments

Brand New Lifted Truck Industries Presence Bolstered By Site is a New Lifted Truck market guide for consumers that builds product awareness, lends market education, and presents current Lifted Truck Upfit manufacturers

STANDISH, Maine, Aug. 27, 2014 /PRNewswire/ -- David DeSantis, Founder of, today announced the launch of This consumer resource site aids in the promotion of the New Lifted Truck Market as a whole by building consumer awareness of the products, lending education on market processes, and by presenting product availability and diversity options.

David DeSantis has an extensive background working as Internet Manager for RV, boat, and auto dealerships. He created and managed online…


Zeck Ford Service Advisor Scott Sparks

Posted by Manny Luna on August 28, 2014 at 12:30pm 0 Comments

See what Scott Sparks has to say about the Zeck Ford Service Department!

Their President's Award Winning Service  Department is second to none ! They deliver Award Winning Service through a combination of a Professional Well Trained Staff. A Clean Modern Facility, State of the art Equipment , and Computerized Invoicing, Record Keeping and Information Systems. Zeck Ford provides friendly service at a very competitive price.

The average employment tenure of our service department staff is 9 years with some over 25 years!

Zeck Ford Service…


How Simply Getting the Job Done Can Be a Bad Thing

Posted by Richard Holland on August 28, 2014 at 5:07am 2 Comments

Working at a car dealership often takes its toll on employees. The demands of a fifty, sixty or seventy hour work week often leaves the employee exhausted, mentally and physically. Generally, these employees are not clock-watchers, they are your commissioned sales people, your technicians, your management staff and they are the bread and butter for your dealership.  Are these long work hours the expectation that has been set by the organization, or it is part of the genetic makeup of these employees? Is their heart into it? Or are they only a cog that helps turn the wheel?


Also imagine the full-time, forty-hour per week receptionist, service cashier or parts counter employee that repeats the responsibilities of their job for eight hours a day.  They take their breaks and probably sneak in a…


Are These Excuses Keeping You From Test Chatting Live Chat Vendors?

Posted by Lisandra Ramos on August 27, 2014 at 12:30pm 0 Comments

“My dog ate my homework.”

For anyone who went through the United States’ public school system since the 1970s, this should be a very familiar excuse. And it may very well be the same excuse some dealers use to avoid doing their homework of test chatting their prospective chat providers before they buy a chat solution.

Avoid these top 3 excuses and learn why test chatting your potential managed chat provider is crucial to your vendor review process. Read on!

1. The price is right

Would you neglect to test drive your future vehicle if the price was unusually low? Definitely not.

A low-priced vehicle can throw up some red flags like: Has this used car been in any previous accidents? Or,…


Social Media: When Marketing Becomes Mocketing

Posted by sara callahan on August 27, 2014 at 5:00am 1 Comment

Social media can be a tricky thing...

Finding and publishing content that a business’s audience will both enjoy and interact with can be challenging. And as Facebook exposure for business pages is increasingly diminishing, businesses are more dependent on audience engagement than ever for those elusive likes, shares and comments. The type of content posted is highly important as there is a line that can be crossed and turn public perception against you. Sometimes, what may have been a sincere piece of content can be perceived as simply self-promotional.


The reality is that behind every piece of content produced by a business there is a person...

Whether that’s one person or a team, ultimately, it can…


Didn't Email Marketing Die a Couple of Years Ago?

Posted by Jon Lamb on August 26, 2014 at 11:35pm 0 Comments

I know I read it somewhere. Email was dead. The spam filters won. Facebook won. Texting won. Dropbox won. Something or another killed off email marketing and it's apparently been dead for the last couple of years.

Then again, the data doesn't support the notion. People are still checking their email daily, hourly, and even in real time with each notification in their inbox. They check it on their phones, tablets, and desktops. Some even check it on their televisions or gaming platforms. Despite the reported demise of email as a communication tool, it's still alive and kicking in all of our lives.

"Ya, but it's dead for marketing."

We hear that a lot. Once again, the data doesn't support it. Gmail, Yahoo, and all of the big email providers have done a great job at filtering…


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ADM Notes

ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.

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Created by Ralph Paglia Jan 16, 2009 at 10:24am. Last updated by Ralph Paglia May 10, 2010.

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