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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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Ralph Paglia
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J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Automotive News Videos

FBI Search of Ford HQ (7/25/14)

Paper: Bureau seizes listening devices in probe of ex-worker; VW chief denounces anti-Semitism; shoppers ring up dealers.

GM Near End of Recall Push (7/24/14)

Safety blitz 'substantially complete' Barra says; Ford's Europe product plan; Acura supercar fire; Keith Crain's big night.

Recalls Slash GM Earnings (7/24/14)

Embattled company's net falls 85% in Q2; Ford nets $1.3 billion, ekes out Europe profit; Keith Crain's Hall of Fame journey.

Appealing Win for Hyundai (7/23/14)

S. Korean brand tops another J.D. Power survey, Porsche keeps premium crown; more GM recalls; a way to halt hackers?

Signs of Kia Mexico Plant (7/23/14)

$1.5 billion factory in works, state officials say; Chrysler ignition recall; Nissan looking to stay quirky; ready for 'new majority'?

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Top 5 Most Popular Automotive Marketing Photos of Past Month

NSX prototype burnt to crisp at Nurburgring

by Big Tom LaPointe It's always sad to see a supercar go up in smoke. This Acura NSX test car apparently burned to the ground during testing. The driver was ok and Acura is investigating. see article at http://autoweek.com/article/car-news/acura-nsx-prototype-burns-nurburgring

The VW Up Bus Truck

by Manny Luna The VW Up Bus

Appointment's sells cars!

by Manny Luna Appointment's sells cars!

Proper Preparation Prevents Poor Performance

by Adam Ross Are your dealership's public ‪#‎reviews‬ helping or hurting your sales? Read this and learn how to find out how to monitor and improve your dealership's Online Reputation. http://bit.ly/1zYs1do

Sell-24-Cars-Per-Month=By-Setting-3-Appointments-Per-Day

by Adam Ross How can Internet Salespeople and BDC Reps be responsible for selling 24 cars per month each? By setting 3 appointments with their active leads and sold customers. Every day, 5 days per week. Do the math! http://bit.ly/1pwOx5Y

Auto Industry Marketing and Advertising News

Trio of cheesy classic VW buses stolen, recovered

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Cheese Vans Stolen

Three customized Volkswagen Buses (pictured above) made to look like blocks of Tillamook cheddar cheese are safe again after being stolen on July 12, and two men are in police custody for the alleged theft.

The cheesy cadre of VWs, their custom trailer and a Ford F-350 to haul them were on a promotional tour when they were stolen from a hotel parking lot in Manteca, California. Police began searching for them, and the group of bright orange Volkswagens wasn't too hard to sniff out. The three vans with an estimated value of $100,000 each were recovered undamaged on July 14 from a storage center in California about 50 miles away from where they were taken, according to Oregon Live. It reports that one of the men arrested rented a space there.

Unfortunately, the trailer and pickup used to haul the classic VWs weren't so lucky. Prior to finding the vans, police discovered the other vehicles burned out. It appears the alleged thieves tried to turn them into grilled cheese...

Trio of cheesy classic VW buses stolen, recovered originally appeared on Autoblog on Sat, 19 Jul 2014 15:05:00 EST. Please see our terms for use of feeds.

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Subaru WRX STI gets all gymkhana slidey in new European ad

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Subaru WRX STI ad

A good partner makes sacrifices for a significant other. They aren't always fun, but sometimes chores have to be done. Subaru's European ad for its new WRX STI clearly understands that dynamic, as it shows what to what lengths a guy is willing to go in order to get his lady some bread in time for breakfast. Of course, running errands in a turbocharged, all-wheel-drive sports sedan down picturesque roads is hardly drudgery.

The wordless ad for the WRX STI says everything you could ever want to know about the winged blue Subaru. It expertly mixes some fantastic gravel rally footage with just a bit of inspiration from Ken Block's Gymkhana videos, as well. The automaker makes the right choice of actually letting the audience hear the growly exhaust and squealing tires over the music, too.

If this was your daily route to the bakery, you'd probably be prepared for a round of the World Rally Championship within a couple of months. Scroll down to watch the Subaru ad about a very polite WRX STI owner making sure breakfast is on the table.

Continue reading Subaru WRX STI gets all gymkhana slidey in new European ad

Subaru WRX STI gets all gymkhana slidey in new European ad originally appeared on Autoblog on Fri, 18 Jul 2014 16:59:00 EST. Please see our terms for use of feeds.

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Indie rockers Local Natives perform from back of Nissan Rogue

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Nissan Rogue Local Natives Breakers video

Most bands go through a fairly simple trajectory of vehicles to make it to shows. When they form, it's all about just getting to the gig and anything works. As they build a following and start touring a little regionally, they upgrade to a van to fit all of the members and equipment. Finally, if they taste big time success, they move to the tour bus. However, indie band Local Natives is taking an interesting detour from that path in a new promotion from Nissan called Off the Stage for the Rogue.

The members show up to the middle of nowhere in a pair of the CUVs, and in a few minutes the vehicles are set up to be the group's sound system and its stage. This promo also acts as a video for the song Breakers, which is a bit of a slow jam, but the scenery is absolutely beautiful. Scroll down to watch the Local Natives turn the Rogue into a place to perform practically anywhere.

Continue reading Indie rockers Local Natives perform from back of Nissan Rogue

Indie rockers Local Natives perform from back of Nissan Rogue originally appeared on Autoblog on Wed, 16 Jul 2014 17:00:00 EST. Please see our terms for use of feeds.

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Latest ADM Activity - Click "More" at bottom!

Brian Bennington commented on sara callahan's blog post Vendors: Don’t Be So Darn Annoying!
"Hey Tom, now you've hurt my feelings.  As to your comment to Steve, do you think my offer to do whatever I can to assist him developing a "vendor presentation registration letter" is "bullying"?  I suggest before…"
32 minutes ago
Jeffery Sterns liked Jon Lamb's blog post Conquest is Great, but Connect with Your Own Customers First
1 hour ago
J.D. Rucker liked Jon Lamb's blog post The Best Defense Against Getting Conquested is an Aggressive Offense
1 hour ago
Paul Potratz posted a blog post

You spend how much on coffee?

You can't expect to see an increase in overall sales if you're afraid to put money towards your advertising budget. Freeing up budget is easier than it sounds, especially if you know how your current allocation of funds should be laid out.On this week's Hard Facts, Samantha helps you crunch the numbers and offers opportunities for aligning your sales goals with your advertising budget. See More
1 hour ago
Mike Elliott shared Richard Holland's blog post on Google +1
1 hour ago
Mike Elliott liked Richard Holland's blog post Give Your Customers a Red Carpet Experience
1 hour ago
Mike Elliott posted a discussion

How to Respond to Comments

(An article from Auto Dealer Monthly that I wanted to share with all of you)There are endless social media and third-party review sites on which car buyers can post both negative and positive feedback about their dealership experience. Many dealers have responded by instructing their sales teams to encourage satisfied…See More
1 hour ago
David Hartley updated their profile
2 hours ago
Todd Vowell commented on sara callahan's blog post Vendors: Don’t Be So Darn Annoying!
"Mr. Tom Gorham, I disagree, ADM has little participation from dealership managers. Within the current top 10 articles, there are 126 comments and three are from dealership managers. The other comments are from a small group of "ADM…"
3 hours ago
Rebecca Kon posted a blog post

The Top Ten Auto News Stories of the Week: July 19 - 25

We love bringing you the top news stories and blogs for the auto industry each week! Staying up with the trends and changes in the industry and car buyer behavior makes our business better, and we know it can really revolutionize yours too! So enjoy these articles and pat yourself on the back for realizing that the world…See More
4 hours ago
Jeffery Sterns liked Jon Lamb's blog post The Best Defense Against Getting Conquested is an Aggressive Offense
12 hours ago
Jeffery Sterns liked J.D. Rucker's blog post Let Data Drive Pretty Much Everything in Your Marketing
12 hours ago
Tom Gorham commented on sara callahan's blog post Vendors: Don’t Be So Darn Annoying!
"Steve, nobody thought you were a hater.  Brian just likes to bully people and you got in his way.  And Brian,  the reason I chose to only comment on part of YOUR comment in the first place was because I couldn't force myself…"
13 hours ago
Manny Luna shared their video on Twitter
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14 hours ago
Manny Luna posted a video

Missouri City, MO Lease or Purchase 2014 - 2015 Ford F 150 | New and Used Cars To Buy Missouri City

http://www.zeckford.com/showroom/index.htm Call (913) 727-1650 For The Best ePrice Over The Phone Missouri City, MO Lease or Purchase 2014 - 2015 Ford F 150 ...
14 hours ago
Steve Duff commented on sara callahan's blog post Vendors: Don’t Be So Darn Annoying!
"I probably should mention that I have many many outstanding relationships with vendors; local, regional, national, in person, by phone etc.. So for the record, I'm not a hater."
14 hours ago
Brian Bennington commented on sara callahan's blog post Vendors: Don’t Be So Darn Annoying!
"Congratulations Steve!  You'll revitalize your dealer client-vendor relationships and cut out a whole raft of frustrating BS using a "vendor presentation registration letter," and if it's written effectively, it will…"
14 hours ago
Tom Gorham commented on Richard Holland's blog post Sometimes It’s Better To Cut Your Losses
"Ralph Paglia, you said, "One of the most productive outcomes of delivering a global voice to everyone with Internet access is that now there are consequences when a dealership employee mistreats a customer... And those consequences have far…"
17 hours ago
Tom Gorham liked Richard Holland's blog post Sometimes It’s Better To Cut Your Losses
17 hours ago

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ADM Blog Posts

Sometimes It’s Better To Cut Your Losses

Posted by Richard Holland on July 24, 2014 at 6:30am 4 Comments

I am sure many of you have heard about the recent customer service debacle involving Comcast over the past week.

In case you aren’t familiar with what happened, a customer called into their service center attempting to cancel his service after almost a decade. He was transferred to a customer retention department and, unfortunately, was connected with a person who did the exact opposite. The customer’s patience during this call is amazing. The Comcast representative hounds him for almost 18 minutes (only 8 of which were recorded) repeatedly asking the same questions in his efforts to either keep the customer or understand why the customer was leaving. The customer eventually succeeded in…

Continue

"But Enough About Me, Let's Talk About You. What Do You Think About Me?"

Posted by Michael Cirillo on July 24, 2014 at 5:30am 0 Comments

This photo cracks me up because it looks as if the guy wants to make sure that you've noticed how good he looks in the reflection of the car!

What a stupid, selfish, conceited sounding question, right? "What do you think about me?"...

Yet this is what I see on the majority of dealership websites that I visit. 

A whole lot of "We're so awesome" and "Look at how pretty…

Continue

GM Ignition Switch Recall Update | GM Sales Surge Amid Recalls as Barra Quality Sells: Cars

Posted by Manny Luna on July 23, 2014 at 8:00pm 0 Comments

GM Sales Surge Amid Recalls as Barra Quality Sells: Cars

Jul 23, 2014 9:11 AM CT

General Motors Co. (GM)’s Mary Barra is projected to report her second straight quarter of rising sales, adding to evidence that the chief executive officer is weathering the biggest wave of recalls in U.S. automotive history.

Second-quarter revenue may rise 2.7 percent, the average of estimates compiled by Bloomberg.

Barra, who has been before congressional panels four times in six months as the first female CEO of a global automaker, is benefiting from booming demand for redesigned large sport-utility vehicles and heavy-duty pickups introduced on her watch even as she’s grappled with the almost 29 million vehicles recalled in …

Continue

The Best Defense Against Getting Conquested is an Aggressive Offense

Posted by Jon Lamb on July 23, 2014 at 1:40pm 1 Comment

It's as cliche as it comes. The best defense is a good offense. The best offense is a good defense. We've heard it a dozen times in different contexts, not the least of which are sporting events like football. As strange as it may seem, the saying has its most profound meaning when it pertains to car dealers.

Everyone in the car business love to get conquest sales. Whether they're pulling a Chevy buyer over to their Ford store or if they're grabbing a customer from a different Ford store, we enjoy taking what once belonged to a competitor. It's like double-dipping. It's fun!

Unfortunately, if your competitors are on the ball, they're trying to do the same thing to you and there will be times that they accomplish their goals. For years, the only way to defend against this has been…

Continue

Big Time Deals at Douglas Infiniti - Check this out! ala Ken Beam

Posted by Ken Beam on July 23, 2014 at 11:22am 0 Comments

 photo G37-Ad-Flashing_zpsbebc28e1.gif

***Learn all about this offer here.
 photo NY-City-ad_zps107e2e72.jpg


Ken Beam

Digital Marketing Director
Douglas Auto Group

How small changes impact your Dealership

Posted by Leonard Buchholz on July 23, 2014 at 10:33am 0 Comments

Just what does a 10% increase (in any KPI you choose) really mean to your dealership?

Why small changes make big things happen.
Why small changes make big things happen.

 

Have you heard the old saying “Yard by yard it's hard, but inch by inch is a cinch”?

If I were to go to any of your dealerships and walk into the GM’s office and say “Would you be interested in a 50% increase in Gross Profits?” what do you think he or she would say to me?

They would jump out of their chairs and yell out “Of course…how do I get it!”

And therein lies the problem with increasing performance or increasing profits 50% at a time. It is really hard to…

Continue

Here's What You Really Need to Know About Your Website's Bounce Rate, And It's Not What You're Thinking...

Posted by Michael Cirillo on July 23, 2014 at 7:53am 0 Comments

Actually, scratch that. 

This isn't just going to be about Bounce rate, but all of your dealer website's metrics in general. 

Starting with Bounce Rate.

First, you MUST understand what bounce rate is exactly.

Bounce rate is measured by the number of people that visit your website (or a specific page on your site) and…

Continue

Latest Technological Innovations for Environment Friendly Cars

Posted by Tim Kaye on July 23, 2014 at 5:43am 0 Comments

Aiming for a new greener planet, top brands are now investing for environmentally friendly cars, also referred to as green cars or eco-friendly cars. These cars are considered safe for their low emission of carbon that are hazardous for climatic conditions and health as well as make less usage of toxic fuels such as bio-diesel, ethanol and natural gas. Whether it is green for the planet or for your pocket, investing for these eco-friendly vehicles, considered as fuel efficient, saves your hard earned money.

 

The dream in now a reality. The budding technological world has now dazzled the eyes with its mind blowing innovations in fuel efficient cars that has changed the face of the auto business industry.…

Continue

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Automotive Marketing and Car Dealer News from AutoBlog

Trio of cheesy classic VW buses stolen, recovered

Filed under: , , , , ,

Cheese Vans Stolen

Three customized Volkswagen Buses (pictured above) made to look like blocks of Tillamook cheddar cheese are safe again after being stolen on July 12, and two men are in police custody for the alleged theft.

The cheesy cadre of VWs, their custom trailer and a Ford F-350 to haul them were on a promotional tour when they were stolen from a hotel parking lot in Manteca, California. Police began searching for them, and the group of bright orange Volkswagens wasn't too hard to sniff out. The three vans with an estimated value of $100,000 each were recovered undamaged on July 14 from a storage center in California about 50 miles away from where they were taken, according to Oregon Live. It reports that one of the men arrested rented a space there.

Unfortunately, the trailer and pickup used to haul the classic VWs weren't so lucky. Prior to finding the vans, police discovered the other vehicles burned out. It appears the alleged thieves tried to turn them into grilled cheese...

Trio of cheesy classic VW buses stolen, recovered originally appeared on Autoblog on Sat, 19 Jul 2014 15:05:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Google Blog Articles, News and More

Little Box Challenge opens for submissions

These days, if you’re an engineer, inventor or just a tinkerer with a garage, you don’t have to look far for a juicy opportunity: there are cash prize challenges dedicated to landing on the moon, building a self-driving car, cleaning the oceans, or inventing an extra-clever robot. Today, together with the IEEE, we’re adding one more: shrinking a big box into a little box.

Seriously.

Of course, there’s more to it than that. Especially when the big box is a power inverter, a picnic cooler-sized device used to convert the energy that comes from solar, electric vehicles & wind (DC power) into something you can use in your home (AC power). We want to shrink it down to the size of a small laptop, roughly 1/10th of its current size. Put a little more technically, we’re looking for someone to build a kW-scale inverter with a power density greater than 50W per cubic inch. Do it best and we’ll give you a million bucks.
There will be obstacles to overcome (like the conventional wisdom of engineering). But whoever gets it done will help change the future of electricity. A smaller inverter could help create low-cost microgrids in remote parts of the world. Or allow you to keep the lights on during a blackout via your electric car’s battery. Or enable advances we haven’t even thought of yet.

Either way, we think it’s time to shine a light on the humble inverter, and the potential that lies in making it much, much smaller. Enter at littleboxchallenge.com—we want to know how small you can go.

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Automotive Marketing News

GM remains bullish on Chevrolet-Manchester United sponsorship deal

One bad season for Manchester United has not shaken GM's belief in its sponsorship deal with the English soccer club.

Maybe the EPA should just hire Consumer Reports for mpg ratings

Maybe the federal government should adopt Consumer Reports as a model for fuel economy testing. Or just outsource the task to the magazine.

Former Ford digital exec Monty joins PR and social media firm

Scott Monty, Ford's former social media chief who left the automaker two months ago, is joining Shift Communications, a public relations and social media agency with offices in Boston, San Francisco and New York.

Buick Regal, Volvo S60 join Consumer Reports' list of top upscale, sports sedans

The Buick Regal, refreshed with a revamped powertrain for 2014, now ranks among the top upscale sports sedans tested by Consumer Reports, just behind the BMW 328i but high enough to easily top the magazine's road test scores for the Cadillac ATS and...

Targeted digital video ads deliver preferred car colors

A New York company that creates personalized online video ads is harnessing the power of the palette. Say, for instance, a car shopper builds a shiny red SUV in an automaker's online configurator.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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