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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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Ralph Paglia
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J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Latest ADM Activity - Click "More" at bottom!

Peter Martin liked Jim Jabaay's blog post 3 Reasons Dealers Should Post Inventory on Social Media
2 hours ago
Jim Jabaay posted a blog post

3 Reasons Dealers Should Post Inventory on Social Media

Social media has been a hot topic of discussion for car dealers even before Facebook overtook MySpace. There are plenty of gurus, vendors, experts, and in-store personnel who have different opinions on the topic of posting inventory. To us, the answer is very clear.Studies show that people do not go to social media to search for…See More
2 hours ago
Jim Jabaay liked Anne Fleming's blog post 7 Ways to Leverage Sales to Women and Increase CSI Now
2 hours ago
Jim Jabaay liked Jeffery Sterns's blog post Do You Know How Many Website Visitors You Get Late at Night?
2 hours ago
Jim Jabaay liked Mike Elliott's discussion Industry Could Realize Best October Since 2004, Say Analysts
2 hours ago
Jim Jabaay liked J.D. Rucker's blog post The Pursuit of Mediocrity is YOUR Best Friend
2 hours ago
Lisandra Ramos posted a blog post

The Top Ten Auto News Stories of the Week: October 25 - 31

Happy Halloween and TGIF, Auto Professionals! It’s been a busy week, but that’s no reason to fall behind on the latest auto industry news and blogs. As always, we’ve got your back.In this week’s Top 10, you’ll learn about mobile search and video, zombie cars, how you can decrease turnover at your dealership, and much…See More
2 hours ago
Paul Potratz posted a blog post

Did You Hear About This?

Showcase Your BusinessGoogle's new feature gives you more ad real estate and showcases different aspects of your business like never before. If you're looking to expand your ad performance on Google search networks and create more awareness for your brand, this tool will help.This week on Hard Facts, find out about this new Google Feature and learn how to implement it for your business.See More
5 hours ago
Timothy Martell liked Timothy Martell's blog post Is Your Dealership Investing in Itself or Third Parties?
6 hours ago
Timothy Martell posted a blog post

Is Your Dealership Investing in Itself or Third Parties?

When I started doing SEO and social media for dealers, the one thing that really worried me was how often dealers are being outranked in search engines by third-party listing sites like Autotrader, Cars.com, CarGurus, and Edmunds.After all, these are sites that make more money from dealers by essentially…See More
6 hours ago
John Sternal posted a blog post

Swapalease.com Disagrees With Consumer Reports

Swapalease.com is more than just an advocate of lease transfer. The company is also a strong advocate of leasing. Therefore, Swapalease.com is challenging many of the points made by Consumer Reports in a recent lease versus loan comparison column, “Buying vs. leasing basics for cars”, published earlier this month. “It was disappointing to see the details of the comparisons made by…See More
6 hours ago
Steven Laureys and Ralph Paglia are now friends
7 hours ago
Mike Elliott liked Deborah Katz's profile
10 hours ago
Mike Elliott liked Patti Jones's profile
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Mike Elliott liked Brian Berg's profile
10 hours ago
Mike Gorun posted a blog post

The Mind is Like a Parachute – It Works Best When Open

Competition in business is usually a good thing.  Sure, we’d all like to have the market cornered, but without a little competition we would perhaps never figure out ways to improve our products or services and keep our customers coming back.  In an interesting…See More
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Nora G Hart shared their blog post on Facebook
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Nora G Hart shared their blog post on Twitter
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Nora G Hart posted blog posts
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Manny Luna posted a status
"#automarketing New DealerRefresh Forum Design Coming Soon - Be On The Lookout! http://j.mp/1vnBchP"
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Top Ten Most Popular Automotive Marketing Posts of the Past 30 Days 

1 Links May Die Someday for SEO, but Not Quite Yet

Links May Die Someday for SEO, but Not Quite Yet

Added by J.D. Rucker on October 24, 2014

2 Our Connections are a Reflection of How to Market a Dealership

Our Connections are a Reflection of How to Market a Dealership

Added by Subi Ghosh on October 8, 2014

3 The Sales Management Super Conference

The Sales Management Super Conference

November 11, 2014 at 8am to November 13, 2014 at 12:30pm at Atlanta Buckhead Marriott Hotel and Conference Center

Organized By: James A. Ziegler

4 What Women Want: How to Connect with The Modern Female Car Buyer

What Women Want: How to Connect with The Modern Female Car Buyer

Added by CDK Global on October 23, 2014

5 Are You Getting the Most Out of Your Dealership's Website?

Are You Getting the Most Out of Your Dealership's Website?

Added by CDK Global on October 15, 2014

6 Is It Possible to Have Good SEO Simply by Having Great Content

Is It Possible to Have Good SEO Simply by Having Great Content

Added by Ralph Paglia on October 27, 2014

7 The Pursuit of Mediocrity is YOUR Best Friend

The Pursuit of Mediocrity is YOUR Best Friend

Added by J.D. Rucker on October 15, 2014

8 Does Your Dealership C.A.R.E.S.? Part 1

Does Your Dealership C.A.R.E.S.? Part 1

Added by Rob Hagen on October 6, 2014

9 Do You Know How Many Website Visitors You Get Late at Night?

Do You Know How Many Website Visitors You Get Late at Night?

Added by Jeffery Sterns on October 8, 2014

10 Going Beyond All-You-Can-Eat In Loyalty

Going Beyond All-You-Can-Eat In Loyalty

Added by Mike Gorun on October 24, 2014

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ADM Blog Posts

From the Trenches - SEO for Dummies Like Me - Real-Time

Posted by Tom Gorham on October 27, 2014 at 5:30pm 6 Comments

Search Engine Optimization - the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results.

KEYWORDS - on-site SEO, off-site SEO, meta tags, spiders, algorithms, inbound links, link spamming, white hat, black hat, page rank, link analysis, author rank, citation analysis, probability distribution, spoofing, spamdexing, Hummingbird, Penguin...

 

Is your head spinning?

 

Can we…

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Why Video Is Important For Your Marketing Strategy

Posted by Brian Cox on October 27, 2014 at 5:00am 0 Comments

When businesses ponder how to increase their presence on search engines, they typically turn to SEO strategies. Content marketing has always been a large part of any SEO strategy. It’s a given that the more fresh, relevant and unique content you produce, the better chance your online properties will have of showing in search engine results. According to an article by Search Engine Land, in the past, when considering an SEO plan, the primary type of content marketers thought of was text. As consumer behavior changes, however, visual content is becoming increasingly important.

 

According to the article, a Google study that tracked consumers’ points of influence on their path to purchase, found…

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Influencer Marketing: How It Can Make Your Dealership's Brand More Powerful

Posted by Ralph Paglia on October 26, 2014 at 5:02am 0 Comments

Influencer Marketing: How It Can Raise The Value Of An Auto Dealership's Regional Brand 

I have seen automotive digital marketing emerge from being a curiosity in the minds of most car dealers, and become the generally accepted "Smart Money" portion of a dealership's marketing communications budget...

Along the way, the "Content Marketing" category within automotive digital marketing has been transformed by a few savvy car peeps into being referred to as "Influencer Marketing".  The term has a natural positive vibe within the auto industry, which has always been chock full of car buyer influencers (Third basemen) for over a hundred years... So, it is easy to understand why Influencer Marketing is one of…

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Links May Die Someday for SEO, but Not Quite Yet

Posted by J.D. Rucker on October 24, 2014 at 5:40pm 16 Comments

Inbound links still matter. Despite what you may here from SEO gurus around our industry, the power of high-quality, relevant, and natural inbound links to a dealer's website is still apparent. Google's Matt Cutts acknowledged that in the long run, this may not be the case.

That day, however, is not today.

Google is reportedly in the middle of a 10-year plan to discount links from the search algorithm. The best guess is that they're at about year 5 of this plan, which means that we still have another half-decade to make the adjustment. Many of us already are, but that does not mean that links should not be a part of the overall strategy.

Earn them. Use them appropriately. Avoid anything spammy or unnatural. Focus on incredible content that can get people to…

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The Top Ten Auto News Stories of the Week: October 18 - 24

Posted by Rebecca Kon on October 24, 2014 at 11:59am 0 Comments

Happy Friday, Car Dealers! We have some great automotive news articles and blogs to share with you this week! Make sure to read them all to stay smart about what’s happening in the auto industry and how you can transform your dealership to keep up in today’s market.

  1. Here’s Why Automakers Are Ahead of the Game in Digital

The best marketing sends a message to the right shopper at the right time. Some automakers like Honda are taking this message to heart and trying out more targeted, direct-response advertising. Find out how it’s working out for them in this article by Adweek!…

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Mobile Search Rank Study Shows It's Good to Be #1

Posted by Mark Frost on October 24, 2014 at 8:55am 0 Comments

If you've spent any time on the marketing side of your dealership, you know how valuable organic search traffic is. But in order to receive a large amount of search traffic, you need to rank for a variety of different keywords, which means having a properly-optimized website, high-quality content, and inbound links from authoritative sites.

Now, on the desktop side, there have been plenty of studies that prove that the #1 organic result on Google receives the brunt of the clicks. As Google users become more familiar with searching for information online, and Google updates its algorithm to provide better overall results, though, the number of people who…

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How Timing Can Affect These 3 Elements on Your Dealership Website

Posted by Lisandra Ramos on October 24, 2014 at 6:00am 0 Comments

“You don't have to swing hard to hit a home run. If you got the timing, it'll go.” - Yogi Berra

Three American League MVP awards, 10 championships, and 15 All-Star Games -- Yogi Berra is arguably one of the best catchers in MLB history and knew a thing or two about the importance of timing.

It got me thinking about today’s post and how lead generation can be the equivalent to your online at-bat. So taking Yogi’s wisdom into consideration, what are some website elements where you have the opportunity to hit a home run if your timing is right?

Lead forms

Getting your online shoppers’ information on a lead form is tricky. Understanding that many of your shoppers are concerned about privacy -- how can you proceed?

I’ll start with a don’t -- don’t put lead forms on your dealership’s…

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Going Beyond All-You-Can-Eat In Loyalty

Posted by Mike Gorun on October 24, 2014 at 5:30am 2 Comments

When consumers think of loyalty programs, they typically think of racking up miles, or frequenting a business in exchange for rewards, perks or freebies.

No matter what business you patronize, there is a good chance that it is offering some sort of loyalty incentive. In fact, many argue that loyalty programs are so prevalent nowadays that they are losing some of the initial qualities that attracted consumers to them back some 45 years ago. Namely, that feeling of being treated special in exchange for the customer’s ongoing business and continued loyalty. Today, some loyalty programs choose not to even offer rewards. Instead they just provide the concept of receiving lower prices. Many grocery store chains have the regular price and then a loyalty…

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Why Customers Leave Without Buying A Car And What To Do About It

Posted by Patrick Kelly on October 23, 2014 at 11:00am 1 Comment

What's the most creative reason you've heard from a customer who is leaving your dealership lot without purchasing?

Sure there are the typical, "have to check with my spouse," and "have to pick up my kids at their soccer game." Then there are the more atypical reasons: "I have a dentist appointment," or "My mother-in-law's in town." If it's one of the latter, warning bells should be ringing. Who would rather go to a dentist appointment or visit with their mother-in-law than buy a car?

 

According to AutoLoop Engage's call center statistics, only three percent of customers who leave without purchasing give the salesperson the real reason. Our agents have connected and engaged with thousands of unsold…

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What Women Want: How to Connect with The Modern Female Car Buyer

Posted by CDK Global on October 23, 2014 at 8:30am 2 Comments



 Marissa Dogeagle Smith, Account Advocate at CDK Digital
by Marissa Dogeagle Smith, Account Advocate at CDK Digital

How well do your website content and staff appeal to the modern female car shopper?

There’s been some great discussion lately about how to win the hearts of autoshoppers, but a woman’s vehicle needs may be prioritized…

Continue

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2. SEO vs. SEM - Are advertising companies taking advantage of dealerships?

Posted by Sarah Draley-Davis on August 13, 2008

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Posted by Kim Essenmacher on February 15, 2014

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ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

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Internet Sales Manager Resources and Blogroll

ADM Professional Community Blogroll:
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4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

7. Toyota Community

8. Kia Community 

9. Toyota Social Media

10. Social Media Marketing 

11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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