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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

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Combative de Nysschen defends Cadillac move, naming change

Filed under: , , ,

Auto Show

Johan de Nysschen isn't afraid of taking quick, decisive actions, even if they are criticized. Since taking the wheel at Cadillac, he instigated moving the luxury division's base of operations to Manhattan's SoHo neighborhood and introduced a new naming scheme for the future of the brand, like he did at Infiniti. The polarizing boss recently explained his feelings about the future of Cadillac in more depth on his Facebook page, but unfortunately only his friends could read it. Thankfully, Daily Kanban posted much of the strongly worded missive for the whole world to see.

Much of the message examines the decision to move some employees to New York. De Nysschen claims that it's all about giving Cadillac distance from Detroit to reshape itself. It allows for, "No distractions. No side shows. No cross-brand corporate considerations. No homogenized lowest common denominator approach. Just pure, unadulterated, CLASS."

De Nysschen's isn't afraid of stepping on some toes to make his point, either. He claims that after announcing the move to SoHo, he received, "emails from GM retires suggesting that is the dumbest idea since the Cimmaron. I quietly wonder if any of them had a hand in creating that masterful monument to product substance."

De Nysschen also briefly takes aim at those critiquing the model naming scheme change, as well. "I do not determine strategy based on the unfiltered observations of people who do not have a 360 degree understanding of the problem," he writes.

The new boss curtly ends the message: "So, Detroit fans, I love your city, the success of Cadillac will be your success, the majority of our jobs remain in Detroit, and as we grow, these will increase too. But other than that - don't mess with me."

The current goal for Cadillac's leaders is to raise its brand perception and maybe take a step towards being the standard of the world again. After only being at the task for a few weeks, de Nysschen is certainly showing laser focus on getting the job done, no matter who gets upset at how he does it.

Combative de Nysschen defends Cadillac move, naming change originally appeared on Autoblog on Mon, 29 Sep 2014 18:30:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Ellen DeGeneres sends up Matthew McConaughey's Lincoln ad

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Ellen DeGeneres and Matthew McConaughey in the Lincoln MKC

Lincoln had to have known that when it released its new ad campaign for the new MKC with Matthew McConaughey, it would open itself up to a bit of good old fashioned ridicule. The television commercial was, after all, good for a laugh or two. And true to their mission, talk show hosts haven't missed the opportunity to have a little fun at Lincoln's and McConaughey's expense.

Conan O'Brien was first to send up the television spot, but now Ellen DeGeneres has taken a stab at it too, superimposing herself in the back seat of the compact luxury crossover, downing some pot brownies and generally playing Costello to McConaughey's Abbott. It's worth a watch, if only to see Ellen getting down in her usual, offbeat style.

Continue reading Ellen DeGeneres sends up Matthew McConaughey's Lincoln ad

Ellen DeGeneres sends up Matthew McConaughey's Lincoln ad originally appeared on Autoblog on Mon, 29 Sep 2014 12:43:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Volvo pranks newest valet on the Italian Riviera

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Volvo Prank Ad

Being a valet on the Italian Riviera seems like a pretty sweet gig for a young guy. Not only do you get to watch beautiful people coming and going all day and night, but there's the opportunity to get behind the wheel of a plethora of exotic sports cars. Of course, being responsible for those expensive vehicles has to be pretty nerve wracking to get used to on the first day.

In a new commercial, Volvo pranks a new valet at the San Remo Casino to see how he would handle a surprise showing up on the red carpet. If the look on his face in the screenshot above doesn't show it, he's pretty shocked by what he sees. We don't want to spoil the reveal, so just watch the ad to find out. Afterward, if you're interested in the details behind how Volvo made it happen, you can check out a short, making-of documentary, here.

Continue reading Volvo pranks newest valet on the Italian Riviera

Volvo pranks newest valet on the Italian Riviera originally appeared on Autoblog on Wed, 24 Sep 2014 20:00:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

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Latest ADM Activity - Click "More" at bottom!

Peter Martin and Amy Eddins Hughes are now friends
59 minutes ago
Peter Martin liked Tyson Madliger's discussion Automotive Digital Marketing ProCom Hits 10,000 Members!
1 hour ago
Rob Hagen commented on Rob Hagen's blog post What You Can Do with $100 to Promote Your Dealership!
"Thanks Manny!!! Gary rocks!!!"
1 hour ago
Profile IconTom Gorham, J.D. Rucker, Tyson Madliger and 13 more were featured
1 hour ago
Rob Hagen commented on Rob Hagen's blog post What You Can Do with $100 to Promote Your Dealership!
"Not sure what you mean by contests being damaging in the long run Jeff but the dealers page has continued to steadily grow, currently sitting at 1592 page likes that have all been harvested from people local to the dealer. Also, we have continued to…"
1 hour ago
Tyson Madliger's discussion was featured

Automotive Digital Marketing ProCom Hits 10,000 Members!

Congratulations to Ralph Paglia and his team of editors! This is a great milestone and demonstrates the type of education and networking that ADM has brought to the industry for the last seven years.Dealers, vendors, and industry professionals, what is your favorite part about ADM? What could they do to improve? Have you had any…See More
1 hour ago
Ralph Paglia replied to Tyson Madliger's discussion Automotive Digital Marketing ProCom Hits 10,000 Members!
"Thank you, Tyson and Jon... ADM has been a labor of love for me and so many active ADM members for over 7 years now. There have been so many lessons learned, situations handled, crisis managed, drama, intrigue, best practices learned, new friends…"
1 hour ago
J.D. Rucker liked Jeffery Sterns's blog post Why Chat is Becoming More Popular for Car Shoppers
1 hour ago
Ralph Paglia commented on Ralph Paglia's blog post Dean Evans: Former Dealer.com CMO and Subaru Marketing Chief Takes On LotLinx CEO Role
"Alexander, In regards to your comment about who is running Lotlinx, perhaps you don't care, but I do and so do many other people who have a relationship of trust built over many years with Dean Evans. In my experience, who runs a company is…"
2 hours ago
Peter Martin's blog post was featured

The Best Advertising Analysis Tools Focus on Traffic, Leads, and Sales

It's very easy to get caught up in the big picture.We're always told to look at the big picture. It's usually more easily accessible, particularly for car dealer personnel who have a thousand things they must get done every month. One could even make an argument that driving your business from a big picture perspective is…See More
2 hours ago
Big Tom LaPointe's blog post was featured

Chat on dealer websites up 75% over two years

The number of car dealers with live chat software on their websites has jumped dramatically in the past couple of years.According to dealermarketshare.com, about 37% of the 34k dealer websites had code from a chat provider, up more than 75% over 24 months. This increase can be attributed to many factors, including greater consumer acceptance, word of mouth at dealer meetings and…See More
2 hours ago
Profile IconBill Pardue, Joey Caisse, Heather Gallay and 9 more joined Automotive Digital Marketing ProCom
2 hours ago
Jon Lamb replied to Tyson Madliger's discussion Automotive Digital Marketing ProCom Hits 10,000 Members!
"Great job, Ralph! This is a great place to network."
2 hours ago
Agnes Marylinn posted a blog post

Should You Go For The Used Or New Honda Cars? How to Make the Right Choice

In Baton Rouge, you will find people debating on whether they should go for used Honda cars or the new ones. There are some people who buy old cars and they have nothing to complain about. The old cars prove worth while buying since they have already passed the test for quality considering the electrifying performance that they have shown for ages. Other people will hear nothing about these old and used cars, and they would rather spend a fortune but have a new Honda car.Trusted…See More
3 hours ago
Jeff Glackin commented on Mike Esposito's blog post Do Your Vendors Deserve Your Loyalty?
"You have to know that many times the objection you hear isn't the true objection. Dealers don't change because you haven't given them a compelling reason to change. It has less to do with loyalty and more about what you didnt bring to…"
6 hours ago
Jeff Glackin commented on Rob Hagen's blog post What You Can Do with $100 to Promote Your Dealership!
"The stats all look good I just wonder what long term affects this has on the dealerships account. Games contest and giveaways all have similar stats but usually prove to be damaging in the long run. Not dumping on what you have accomplished by any…"
7 hours ago
Manny Luna commented on Rob Hagen's blog post What You Can Do with $100 to Promote Your Dealership!
"Great Marketing Idea Rob Hagen! There's really no such thing as Social Media, It's important to jump on this thing called the internet or you're gonna lose:)  "
15 hours ago
Manny Luna commented on J.D. Rucker's blog post Less is More in Calls-to-Action on Dealer Websites
"Yes J.D. Rucker, I agree that less is more for calls to action!"
15 hours ago
Tony Rehn commented on J.D. Rucker's blog post Less is More in Calls-to-Action on Dealer Websites
"Photos, description, price still the gold You guys are right they have to want the car. But if they do, availability, schedule demo, trade allowance, any hope for gain or clarity still would lead to conversion and closer to "cars sold""
15 hours ago
Tyson Madliger posted a discussion

Automotive Digital Marketing ProCom Hits 10,000 Members!

Congratulations to Ralph Paglia and his team of editors! This is a great milestone and demonstrates the type of education and networking that ADM has brought to the industry for the last seven years.Dealers, vendors, and industry professionals, what is your favorite part about ADM? What could they do to improve? Have you had any…See More
15 hours ago

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Posted by Peter Martin on September 29, 2014 at 10:30am 0 Comments

It's very easy to get caught up in the big picture.

We're always told to look at the big picture. It's usually more easily accessible, particularly for car dealer personnel who have a thousand things they must get done every month. One could even make an argument that driving your business from a big picture perspective is what helped successful people like Steve Jobs and Elon Musk make their companies so great.

 

There's a problem with big picture thinking. It usually leaves very little room for digging into the details. This is one of the reasons that so many vendors in the automotive industry have asked their clients to adopt a big picture mentality when judging their products and…

Continue

Chat on dealer websites up 75% over two years

Posted by Big Tom LaPointe on September 29, 2014 at 10:00am 0 Comments

The number of car dealers with live chat software on their websites has jumped dramatically in the past couple of years.

According to dealermarketshare.com, about 37% of the 34k dealer websites had code from a chat provider, up more than 75% over 24 months. This increase can be attributed to many factors, including greater consumer acceptance, word of mouth at dealer meetings and conferences, more aggressive marketing by chat providers, and a growing number of providers joining the market. With this increase, due diligence is key in deciding on a provider...

 

Quality of service provided through chat is critical, but dealers also want to…

Continue

What You Can Do with $100 to Promote Your Dealership!

Posted by Rob Hagen on September 29, 2014 at 8:00am 4 Comments

As social media continues to grow, it’s about time it gets its own line item on your advertising budget. I’m not saying you need to totally replace other advertising means, but just that you need to trim a small portion off and dedicate it to social media.

As an example, I want to share with you a case study of a Valentine’s Day contest we did with one of our relatively new clients. They decided to invest in a $100 gift card. The basic premise was that people would submit couple pictures to the dealership, we put them in an album and they then had their friends and family like the pictures. The one with the most likes won.

A little about this dealership – they are in the outskirts of Knoxville TN and have a fantastic reputation in the community. At the time, they had about 600 likes on Facebook. The contest lasted a…

Continue

Making Journeys Enjoyable for Your Kids with Car Safety Seats

Posted by Tim Kaye on September 29, 2014 at 1:28am 0 Comments

Journey by car is usually a great experience if you are going on a holiday, especially if you are travelling with your family. It becomes even more enjoyable if you have a kid with you. This means you can remain enchanted in the kid’s acts while travelling. But if you are traveling in a car, you need to remain aware of the fact that travelling in the car is not as easy for your kid as it is for you. There are quite a few things that you need to take care of while taking your baby for a ride.

Install Car Safety Seats for Your Kid

Seat belts are surely one of the major forms…

Continue

Less is More in Calls-to-Action on Dealer Websites

Posted by J.D. Rucker on September 28, 2014 at 3:15pm 6 Comments

The past two years has seen a decrease in the number of website leads for many dealers. We're getting more visitors and fewer people filling out lead forms. The trend has caused what I've seen as an increase in the number of calls to action on pages, particularly on inventory pages. This is a mistake.

The truth is this: more is not more. It's less when it comes to calls-to-action. You don't need to have a dozen of different ways for people to contact you. You simply need to make the right ones the focus and to make others stand out.

It's something that I've wanted to discuss for a long time, but only now and I comfortable doing so because I have no horse in the race. I no longer work for a company that sells websites, so it's easy for me to go after the website providers…

Continue

A True Customer is Yours Across the Board

Posted by Jon Lamb on September 28, 2014 at 2:37pm 0 Comments

We are creatures of habit. Unfortunately, the habits of the general population has changed over the last decade to create a separation between where they buy cars and where they have them serviced.

What's more unfortunate is that dealers have really started pushing in the same direction. They have service customers and they have sales customers. They divide them up into two groups and treat them completely differently with their marketing. The assumption that someone will service the car at the place that they buy it has gone to the wayside.

In a post I wrote that asked what happened to calling them 'customers', I laid out our internal perspective:…

Continue

Stop Doing These Five Things and People Will Stop Unliking Your Page

Posted by Rob Hagen on September 28, 2014 at 1:01pm 0 Comments

Losing a friend stinks; losing a client costs you money; people unliking your Facebook page is both! Historically, people have had a somewhat negative opinion of car dealers in general, and not many of them want to be friends with a dealer on Facebook. However, when you get the chance to build that relationship, that relationship that may one day lead to a sale, so don’t screw it up!

Being Boring

The number one reason people will unlike a page on Facebook is because the posts are uninteresting. People go to Facebook to be entertained, to find things that add value to their lives, and to interact with people who make them happy.

Show some personality in your interactions on Facebook. Let people get to know who you really are. Share pictures of people in the dealership having some fun! How many car salespeople can you fit in a…

Continue

Why Chat is Becoming More Popular for Car Shoppers

Posted by Jeffery Sterns on September 28, 2014 at 12:25am 0 Comments

Every day, we hear about how forms on websites are generating fewer leads than they once did. It's a shift that has been happening for the last couple of years, which is surprising because business has been up at most dealerships across North America.

Some say that it's the technology that hasn't truly evolved much that's the culprit, but we know that reason is simply untrue. First, lead-generating technology and website platforms have improved. Second, chat technology (something I know very well) has also improved at the same rate. However, the number of people chatting and the number of leads generated by chat are on the rise, so there's more to the equation than technology fatigue. Consumers still want to communicate with dealers, but more and more are choosing chat over lead…

Continue

You Can't Optimize Two Dealers in the Same City with the Same Make

Posted by J.D. Rucker on September 26, 2014 at 6:47pm 2 Comments

I can already hear the vendors scrambling to put together their rebuttals. I'm not going to dwell on the issue, but it's an important one to note.

For most dealers, it's okay to be in the mix. As long as you're on the first page on Google for the major keywords, you're doing just fine. Aggressive dealers, those who truly want to dominate, cannot do so if they're getting the same SEO that's given to hundreds or thousands of other dealers. Even if you believe the argument that SEO is scalable (which it isn't when done properly) then you definitely can't believe that two dealers of the same brand in the same metro can both get excellent SEO from the same company.

There's only one listing that can be ranked #1 for any given search. The math isn't hard. If a company is willing to do…

Continue

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Combative de Nysschen defends Cadillac move, naming change

Filed under: , , ,

Auto Show

Johan de Nysschen isn't afraid of taking quick, decisive actions, even if they are criticized. Since taking the wheel at Cadillac, he instigated moving the luxury division's base of operations to Manhattan's SoHo neighborhood and introduced a new naming scheme for the future of the brand, like he did at Infiniti. The polarizing boss recently explained his feelings about the future of Cadillac in more depth on his Facebook page, but unfortunately only his friends could read it. Thankfully, Daily Kanban posted much of the strongly worded missive for the whole world to see.

Much of the message examines the decision to move some employees to New York. De Nysschen claims that it's all about giving Cadillac distance from Detroit to reshape itself. It allows for, "No distractions. No side shows. No cross-brand corporate considerations. No homogenized lowest common denominator approach. Just pure, unadulterated, CLASS."

De Nysschen's isn't afraid of stepping on some toes to make his point, either. He claims that after announcing the move to SoHo, he received, "emails from GM retires suggesting that is the dumbest idea since the Cimmaron. I quietly wonder if any of them had a hand in creating that masterful monument to product substance."

De Nysschen also briefly takes aim at those critiquing the model naming scheme change, as well. "I do not determine strategy based on the unfiltered observations of people who do not have a 360 degree understanding of the problem," he writes.

The new boss curtly ends the message: "So, Detroit fans, I love your city, the success of Cadillac will be your success, the majority of our jobs remain in Detroit, and as we grow, these will increase too. But other than that - don't mess with me."

The current goal for Cadillac's leaders is to raise its brand perception and maybe take a step towards being the standard of the world again. After only being at the task for a few weeks, de Nysschen is certainly showing laser focus on getting the job done, no matter who gets upset at how he does it.

Combative de Nysschen defends Cadillac move, naming change originally appeared on Autoblog on Mon, 29 Sep 2014 18:30:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Google Blog Articles, News and More

Through the Google lens: search trends September 19-25

Spoiler alert! Those of you not caught up with Scandal might want to skim this one. -Ed.

This week, searchers learned how to get away with murder—and how not to get away with public criticism of prominent figures with important business relationships with your employer.

Shonda, Shonda, Shonda
TV fans, rejoice! This week brought premiere episodes for old favorite shows as well as hotly anticipated new ones. Top returning shows on search include CBS’s The Big Bang Theory (natch), and NBC’s The Blacklist and Chicago Fire. New shows that shot up the search ratings include Batman prequel Gotham and new family comedy black-ish.

But premieres week really came to a head on Thursday night, which we prefer to call the Night of Shonda. Producer Shonda Rimes has got ABC’s lineup locked up with Scandal, Grey’s Anatomy (in its final season this year) and the new How To Get Away With Murder, starring Academy Award-nominee Viola Davis. All three shows were in the top 10 hot searches the day of their premiere. True to form, Scandal’s season 4 debut left people with more questions than answers. Here's a sampling (spoiler alert!) of what searchers were asking during the show:
The end of an era
Derek Jeter first took the field as a New York Yankee in May 1995. Five World Series, more than 3,000 hits and nearly 20 years later, this weekend he will take to the diamond for a final game at Fenway against his archrivals, the Boston Red Sox. Though neither the Yankees nor the Sox made this season’s playoffs, anticipation for Jeter’s farewell at-bat was already high. But last night, after giving baseball fans so many memorable moments over the years, he gave us one more. In his final game at Yankee Stadium, Jeter’s ninth-inning walk-off single gave the Yankees a win over the Orioles, provided the world another excuse to search for the star shortstop, and was a fitting ending to Jeter’s fairy-tale career.

Over on the political field, Attorney General Eric Holder announced on Thursday that he is stepping down. Holder will leave behind a large and sometimes complicated legacy on issues including same-sex marriage, voting rights, criminal justice, national security and government secrecy. He’ll go down in history as the fourth longest-serving and first black AG.
NFL in the news
The NFL continues to be in the news for more than just its games. First, NFL commissioner Roger Goodell gave a press conference on Friday addressing the league’s issues with domestic violence. Then, on Monday, prominent sportswriter Bill Simmons was suspended for three weeks by ESPN after he called Goodell a liar in his podcast “The B.S. Report.” Simmons is prohibited from tweeting or other public communications until October 15, but Sports Guy supporters took to the web on his behalf, fighting to #FreeSimmons. Finally, this week’s season premiere of South Park featured a malfunctioning “GoodellBot” and a plotline about the controversy over Washington’s team name.

Happy 5775
Shana Tova! That’s what a lot of people were saying (and searching) as people worldwide dipped apples in honey and celebrated Rosh Hashanah, the Jewish New Year. The holiday was the fourth hottest search trend on Wednesday.

Tip of the week
Google can help you get a good deal on your next airplane ticket. When the price drops on a flight you’ve been researching on Flight Search, you may see a Now card letting you know. Just tap the card to quickly and easily book your trip. This works on the latest version of the Google app on Android in the U.S.

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Automotive Marketing News

Bollywood actor and Olympic athlete boost Hyundai, Nissan

Hyundai's "Xtra Love" features Indian film titan Shah Rukh Khan.

Ford sets goal of 9.4M global sales by 2020, cuts profit outlook for '14

Ford aims to raise global sales 52 percent annually by 2020 by tapping fast-growing Asian markets, investing heavily in Lincoln, and expanding its global offerings of small cars and utility vehicles.

Wrong move for Cadillac -- the creative vibe is in Detroit, not New York

It seems like GM is missing a big opportunity in moving Cadillac's headquarters to trendy SoHo in New York. I know I'm biased, but I can't think of many cooler places to have a marketing office than Detroit.

Ford brings new F-150 to dealers, consumers for test drives

Ford is demonstrating the capabilities of its redesigned, aluminum-bodied 2015 F-150 pickup to dealership sales personnel and consumers.

McConaughey MKC ads fuel comedians

If spoofs are the sincerest form of flattery, Lincoln's new MKC ad campaign featuring actor Matthew McConaughey in a series of moody spots is already a smash hit.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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