Automotive Digital Marketing Professional Community
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Ralph Paglia
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Editor, Social Media
Dan Weik
Editor, Reputation Management
Dr. Elizabeth Archuleta
Voice of the Female Car Buyer
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Editor, From The Trenches
Richard Bustillo
Editor, General Manager's Perspective
Ken Beam
Editor, Vehicle Presentation Videos
J.D. Rucker
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Automotive Digital Marketing Videos
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Day of Shakeups, Sell-Offs (12/12/13)
.... and signs of change as VW, NHTSA chiefs step down; GM sheds PSA, Ally stakes; and Ford reveals mass-hiring plan. Spotlight on Mulally’s Future (12/12/13)
Amid Microsoft speculation, Ford directors to press CEO on plans, report says; Toyota's Aussie rebuff; ethics of car choices. Reshaping The General (12/11/13)
Adding president, non-executive chair among structural changes at GM; grooming another future CEO?; 'ideal place' for Reuss. Barra to Lead Elite Club (12/11/13)
GM will be largest Fortune 500 company with female CEO; BMW N.A. expansion?; Holden move puts heat on Toyota. Barra Shatters 'Glass Ceiling' (12/10/13)
Akerson's successor has deep GM roots; new roles for Ammann, Reuss; plus, finalists for N.A. Car and Truck of the Year. String Automotive Provides the Auto Industry's Exclusive Google Analytics Certified Dealer Websites
Top 5 Most Popular Automotive Marketing Videos of Past 30 Days
3. 2014 VW Jetta Union Co. NJ 07083 - Watch This BEFORE You Buy One!
Added by Ken Beam on December 5, 2013
5. 2014 VW EOS Union Co. NJ 07083 - WAIT! Click This BEFORE You Buy One!
Added by Ken Beam on December 3, 2013
Top 5 Automotive Marketing Forum Discussions - 30 Days
1. The BEST Dealership Web Sites? How do you know which ideas are BEST?
Posted by Tom Vann on December 1, 2013
3. Can someone explain to me the rationale behind the several websites offered by TK Carsites?
Posted by Kilane Horn on November 16, 2013
Wards Auto Dealer News
MD Johnson, Inc. Advises Phil Smart Jr on Sale of Mercedes Benz of Lynnwood to John Halata
Cooper Standard Names Aleksandra Miziolek Vice President, General Counsel and Secretary
2013 Used Commercial Vehicle Transactions Up 7.8 Percent Through Three Quarters, According To Polk
Solera Holdings, Inc. to Acquire Distribution Services Technologies, Inc; Acquisition will Strengthen North American Parts Platform
Ford to Launch Record Number of New Models, Add Jobs
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Top 5 Most Popular Automotive Marketing Photos of Past Month
Compare SEO vs. PPC
by Manny Luna Marketing Cost vs. Results: The Benefits of SEO and PPC Google Says to do what?
by Manny Luna Google Says to do what?
Source:http://www.seroundtable.com/ Getting Google Certified to become a Partner Doesn't Make Anyone a Internet Marketing Expert
by Manny Luna Getting Google Certified to become a Partner Doesn't Make Anyone a Internet Marketing Expert vuboy
by Paul Rushing Houston TX / Clear Lake TX Bad Credit Car Loans | Auto Financing - Car & Auto Loans
by Manny Luna https://www.dealercreditapp.com/?vid=12657942
Call Now (281) 907-9158
Houston TX / Clear Lake TX Bad Credit Car Loans | Auto Financing - Car & Auto Loans
Buying a new or used car or refinancing an existing car loan? Find out how our car and auto loan financing services can help steer you in the right direction.
PICK UP THE PHONE NOW to schedule your test drive! We Finance All Types of Credit!(281) 907-9158 Automotive Marketing Community Professionals
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Manny Luna added a discussion to the group Cool Infographics for Automotive Digital Markerters
Infographic: How To Avoid A Fight With Penguin
Manny Luna posted a status
Manny Luna posted a status
Timothy Martell posted a blog postRepeat SEO Offenders
J.D. Rucker joined Ralph Paglia's group
Inventory Marketing for Car Dealers
Micah Birkholz posted a status
James Jarrett commented on Richard Holland's blog post Will You Fight To Win A Customer?
Brian Bennington commented on Richard Holland's blog post Will You Fight To Win A Customer?Brian Bennington commented on Richard Holland's blog post Will You Fight To Win A Customer?
Alexander Lau commented on Richard Holland's blog post Will You Fight To Win A Customer?
Michael Bilson replied to Ralph Paglia's discussion Brickell Honda and Brickell Buick GMC Seeks a Great BDC Manager!Automotive Marketing and Service Providers Who Sponsor the ADM Community
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Brickell Honda and Brickell Buick GMC Seeks a Great BDC Manager!
Started by Ralph Paglia in HELP WANTED - Human Resources, Job Postings, Career Management, Recruiting and Hiring, Positions Sought, Pay Plans, Anything Hiring or Career Related. Last reply by Michael Bilson 11 hours ago. 3 Replies 1 Like
Ivory Chevrolet is looking for a Internet / BDC Manager
Started by MIKAL WILLIAMS in HELP WANTED - Human Resources, Job Postings, Career Management, Recruiting and Hiring, Positions Sought, Pay Plans, Anything Hiring or Career Related. Last reply by Michael Bilson 14 hours ago. 2 Replies 0 Likes
What Are YOUR Expectations of the Perfect Automotive Vendor?
Started by J.D. Rucker in RANTS, RAVES, OPINIONS and HUMOR; For the Uncensored Voice of Car Guys and Gals - What's Bugging you?!?! Got something funny or ironic? Need to Vent?. Last reply by Manny Luna 14 hours ago. 3 Replies 1 Like
Seeking Business Development Representative, Joplin, Missouri
Started by Kimberly Favazzo Patrum in HELP WANTED - Human Resources, Job Postings, Career Management, Recruiting and Hiring, Positions Sought, Pay Plans, Anything Hiring or Career Related. Last reply by Michael Bilson 15 hours ago. 2 Replies 0 Likes
2015 Ford Mustang Reveal, Questions, Expectations, Pictures and More!
Started by Jonathan Morales in AUTO INDUSTRY NEWS - Discussions about Auto Industry, including dealerships, car companies and government, but not about suppliers (see cetegory). Last reply by Jonathan Morales on Wednesday. 5 Replies 0 Likes
I NEED A GOOD MITSUBISHI LEAD PROVIDER
Started by John Iorio in Uncategorized or Does Not Fit Into Any Pre-Defined Category. Last reply by Darial Clewis on Tuesday. 2 Replies 1 Like
Can someone explain to me the rationale behind the several websites offered by TK Carsites?
Started by Kilane Horn in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices. Last reply by Timothy Martell Dec 5. 8 Replies 0 Likes
Craigslist Now Charging $5. How will this affects you?
Started by Michael Badders in INVENTORY MERCHANDISING - Vehicle Listing Sites, Inventory Management, Data Services and Related Topics about optimizing results from vehicle inventory marketing partners. Last reply by Michael Badders Nov 26. 3 Replies 0 Likes
Craigslist webinar Q&A. What the changes mean to your dealership marketing.
Started by Michael Badders in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic. Last reply by Michael Badders Nov 26. 1 Reply 0 Likes
AutoMax Recruiter/ Trainers Needed Now
Started by Craig Lockerd in HELP WANTED - Human Resources, Job Postings, Career Management, Recruiting and Hiring, Positions Sought, Pay Plans, Anything Hiring or Career Related. Last reply by Craig Lockerd Nov 21. 1 Reply 1 Like
Automotive Advertising Explained by Borrell Associates - Endorsed by the ADM Professional Community for Research Excellence - No Fees Have Been Paid
ADM Blog Posts
Will You Fight To Win A Customer?
Posted by Richard Holland on December 12, 2013 at 6:00am 9 Comments 3 Likes
The battle for customers in the automotive industry is hyper-competitive.
Dealers advertise low price loss leaders and court an Internet buyer with competitive pricing that sometimes results in negative gross deals. Service departments advertise low priced oil changes to both upsell and win a new customer.
…
Continue
Google’s Impact on Automotive's Search Is Going To Change Drastically
Posted by Chris Hill on December 10, 2013 at 6:00pm 21 Comments 6 Likes
Google’s Impact on Automotive's Search Is Going To Change Drastically
Will You Prepare or Play Catch Up? (Part 1)…
The True Cost of Doing SEO, or Not
Posted by Michael Cirillo on December 10, 2013 at 2:06pm 0 Comments 1 Like
There is one simple truth that must be recognized by all dealers. That is that the Internet plays a major role in how today’s automotive consumers research and purchase vehicles. Never before in the history of auto sales has there been a faster, more efficient way to get your brand in…
Continue
Wearable Tech Accelerates Into The Auto Industry
Posted by Josh Knutson on December 10, 2013 at 9:31am 0 Comments 0 Likes
Wearable Tech Accelerates Into The Auto Industry
From glasses, to watches to clothing, wearable technology is the next wave of our digital world interweaving with our automotive lives.
Technology truly succeeds when it helps us make a process or way of life more productive and beneficial and the future holds a huge market…
Continue
Be Your Own Customer
Posted by Al Mosher on December 10, 2013 at 6:19am 0 Comments 0 Likes
How easy is it to do business with your business? How easy is it to get help? …resolve a problem? …answer a question? The answer to those questions is probably that you don’t know because you’ve never tried to do any of those things.
Want a real report card on how your staff is doing? Try being your own…
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Google Updates PageRank
Posted by Timothy Martell on December 9, 2013 at 5:30pm 2 Comments 1 Like
It seemed that Google had all but given up on keeping PageRank up to date.
In the past year, it had only been updated a single time, back in February of 2013. Well, the long PageRank drought it now over, because as an early Christmas present, Google has updated PageRank across the web. Let's take a look at how the new PageRank landscape…
Continue Google +Post Ads Take the Social Network Out Onto the Web
Posted by J.D. Rucker on December 9, 2013 at 2:54pm 2 Comments 1 Like
Live Chat lets you HOLD THEIR HAND while they shop
Posted by Tom LaPointe / CarChat24 on December 9, 2013 at 11:00am 0 Comments 1 Like
What if shoppers walked onto your lot and asked you to hold their hand through the car buying process? Wouldn’t that make things easier? It would certainly be easier than getting by the 'just shopping' and 'no thank you for help' responses. You could direct them through your business, show them the inventory that interests them most, schedule a service appointment, or address any…
First Peek at Advertising on Instagram
Posted by Paul Potratz on December 9, 2013 at 8:50am 0 Comments 0 Likes
On October 24, 2013, Instagram announced that they would become the next social media giant to offer up advertising space on their mobile platform. From the consumer’s perspective, it’s easy to understand the resentment towards the announcement. One of the biggest perks of the platform was that users could…
Continue Vendors Need To Connect On The Ground Level
Posted by Chris Hill on December 3, 2013 at 7:30pm 5 Comments 4 Likes
As I think about the sheer lack of training that exists in the car industry today.
I find myself disgusted by the lack of expectations dealers have for their…
ContinueAutomotive Marketing and Car Dealer News from AutoBlog
Los Angeles To Settle Traffic Ticket Quota For $6 Million
Filed under: Speeding Tickets, Driving Laws
LOS ANGELES -- The City Council agreed to pay $5.9 million to settle lawsuits by 11 police officers that claimed they were punished for failing to meet or objecting to traffic ticket quotas, the police chief said Tuesday.
LOS ANGELES -- The City Council agreed to pay $5.9 million to settle lawsuits by 11 police officers that claimed they were punished for failing to meet or objecting to traffic ticket quotas, the police chief said Tuesday.
The Los Angeles council approved settlements of two suits brought by current and former officers.
"I'm pleased, and I'm sure the officers are pleased. They can put this matter to rest," Gregory Smith, an attorney for the officers, told City News Service.
Police Chief Charlie Beck denied that the Los Angeles Police Department had traffic ticket quotas - which are illegal under state law - but said traffic officers did have productivity goals.
"It is unfortunate that this case cost the city hard-earned taxpayers money," Beck said in a statement. "The goal has always been to improve the productivity and accountability of our officers in order to reduce serious and fatal traffic collisions."
The lawsuits contended that motorcycle officers in the West Traffic Division were required to write at least 18 traffic tickets each shift and that 80 percent of the citations had to be for major violations. The officers claimed they were reprimanded, denied overtime, given bad schedules or otherwise harassed if they failed to meet those figures or raised concerns about the alleged quotas.
The settlement decision follows a 2011 jury award of $2 million to two motorcycle officers in a similar case.
That award "made settling this case the most prudent business decision," Beck said.
Beck said that the West Traffic Division gave officers the goal of spending 80 percent of their time on traffic code violations that could lead to serious injuries or deaths but that "this was not a quota system under the law."
However, Beck said the jury that awarded $2 million in the first lawsuit "interpreted" the goal as an unlawful quota.
The LAPD "has taken steps to ensure that all divisions are using appropriate measures to evaluate officers' productivity" and is committed to a workplace free of retaliation and discrimination, Beck said.
Social Media Marketing Data and Facts for 2013
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Remembering Nelson Mandela
Nelson Mandela devoted his life to promoting democracy and equality, and he leaves behind a legacy of peaceful change. In advance of Mandela’s funeral service on Sunday in Qunu, South Africa, His Holiness the Dalai Lama, Archbishop Desmond Tutu, Reverend Mpho Tutu, the first female Irish president, Mary Robinson, and Sir Richard Branson will come together for a digital eulogy using Google+ Hangouts.Join them tomorrow morning at 7:30 a.m. EST. The conversation will be hosted by PeaceJam and The Nelson Mandela Centre of Memory, and moderated by CNN’s Anderson Cooper.
Share your questions for the participants with #MandelaTribute. Tune in to celebrate the life of an individual who changed the world.
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How to overcome and capitalize on the Craigslist Implementation of $5.00/post
December 13, 2013 from 10:30am to 10:45am – Nationwide
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FREE WEBINAR: Killer SEO Strategies for 2014 - How to WIN on Google
December 19, 2013 from 12pm to 1pm – http://www.dealeron.com/webinar/events/killer-seo-strategies-for-2014/
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National Hiring Event
December 20, 2013 all day – Cincinnati, OH
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FREE Webinar: Unleashing the Power of YouTube and Video to Sell More Cars
January 16, 2014 from 12pm to 1pm – http://www.dealeron.com/webinar/events/unleashing-the-power-of-youtube-and-video-to-sell-more-cars/
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Edmunds AutoObserver
Auto Safety Coverage Moves to Edmunds.com
Thank you for your interest in Edmunds.com's coverage and analysis of automotive safety. AutoObserver.com is being integrated into a new area of Edmunds.com. Car safety information now can be found at http://www.edmunds.com/car-safety/. To stay connected via social media as...Car Technology News Moves to Edmunds.com
Thank you for your interest in Edmunds.com's coverage and analysis of automotive technology. AutoObserver.com is being integrated into a new area of Edmunds.com. Coverage of car technology now can be found at http://www.edmunds.com/car-technology/. To stay connected via social media...Automotive Green Coverage Moves to Edmunds.com
Thank you for your interest in Edmunds.com's coverage and analysis of green issues related to the auto industry. AutoObserver.com is being integrated into a new area of Edmunds.com. Green coverage now can be found at http://www.edmunds.com/fuel-economy/. To stay connected...Automaker News Moves to Edmunds.com
Thank you for your interest in Edmunds.com's coverage and analysis of carmakers. AutoObserver.com is being integrated into a new area of Edmunds.com. Coverage of carmakers now can be found at http://www.edmunds.com/industry-center/. To stay connected via social media as well,...Auto Industry Commentary Moves to Edmunds.com
Thank you for your interest in Edmunds.com's commentary on the automotive industry. AutoObserver.com is being integrated into a new area of Edmunds.com. Commentary now can be found at http://www.edmunds.com/industry-center/commentary/. To stay connected via social media as well, please follow...Google Automotive Network Targeted Placement Ads
Headlight Blog Automotive Insights from Razorfish
Three trends influencing the U.S. domestic auto market recovery
As the U.S. economic environment continues to improve and consumers emerge out of the recent period of uncertainty, there are multiple underlying trends automotive companies are facing and should continue to address. U.S. automotive executives should heed the wisdom of Andy Grove, Intel co-founder and former chairman: “Business success contains the seeds of its own [...]Brave new vehicles
Headlightblog.com interviews Dr. Ralf Herrtwich, head of Group Research & Advanced Engineering Driver Assistance and Chassis Systems at Mercedes-Benz, about the future of autonomous cars. In May 2010 Mercedes-Benz released video and images of its “automated driving” system tests. This test vehicle has a roof-mounted GPS antenna that sends the vehicle’s position data to a [...]Forget mobile — think multiscreen
This post was excerpted from the Razorfish Outlook Report, Vol. 10. It has been modified in part to make it more relevant for the Headlightblog.com audience. As is the case with many new technologies, consumers are moving faster than brands. They’re already using smartphones and tablet devices in front of the TV to communicate with [...]Charity: water’s drill rig will tweet and let you track donations by GPS
Every dollar that Charity: water raises in September will directly fund the new rig (all financial support for staff comes from other sources). And in case you want proof, the non-profit will be tracking the rig with GPS.Defining Engagement Elements: What’s important to consumers when they reach out to your brand
This post was extracted from Liminal, 2011 Razorfish Customer Engagement Report which was recently released by Razorfish. It has been modified in part to make it more relevant for the Headlightblog.com audience. In December 2008 Samir Balwani wrote a blog post about how Scott Monty, the head of social media for Ford Motor Company, stopped [...]J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives
Even used-vehicle buyers are going online
This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009. The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work. One is the poor […]Automotive iPad apps
This week I decided to check out automotive iPad apps. These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots. They’re quick, which is probably why three OEM iPad apps incorporate them. They’re also dirty – pretty […]Some reliability perceptions are changing (and that’s not a good thing for Toyota)
It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable. Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability. As illustrated below, these […]The Future of Satellite Radio
As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]Bringing in younger buyers
The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment. This shift has impacted almost every automotive brand, including […]Music
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