Automotive Digital Marketing ProCom

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Automotive News Videos

GM's $1.2B Indiana Investment (5/26/15)

GM to spend $1.2 billion on Fort Wayne plant that makes highly profitable pickups; consolidation chatter; FCA minivan 'choices'; Audi values technology.

Sonata gets Android Auto (5/26/15)

At Hyundai, Android Auto arrives in Sonata, pickup appears headed for production; General Motors criminal charges?; Report: Sergio emailed GM about mega-merger; Mazda's new MX-5 Miata.

Spiffing Up for the Holiday (5/22/15)

Ram, GMC, Chevy truck deals; May U.S. sales outlook; VW needs 'a bit of time' to replace Piech; Honda Pilot's takeoff; Mazda, Subaru get a break in Calif.; new view of Tesla 'gigafactory.

VW to Shift Ad Agencies? (5/22/15)

Volkswagen Group to shift ad agencies?; U.S. keeping eye on GM; Audi to launch Q8 in 2019, EV in 2018; Airbag recalls at Mazda, Mitsu, Subaru; World's biggest tire turns 50.

Road Map to Cooperation? (5/21/15)

Audi, Benz, BMW finding common ground in quest for maps?; Automakers say U.K. departure from European Union would harm industry; Jeep Renegade update; GM plans big paint shop at Corvette plant.

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Car Lister Social

by Sylvia Krivickova A social platform and a marketplace all in one.

Car Lister Social

by Sylvia Krivickova A social platform and a marketplace all in one.

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by Vincent Rotondo

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by Vincent Rotondo

Why SEO?

by Manny Luna Dealerships spend hundreds of dollars in Pay-Per-Click to drive traffic to a website. Pay-Per-Click are paid campaigns to help drive traffic to your website. Think about it this way, thousands of dollars are being spent every month bidding on keywords and keyword phrases that Google or search engines are saying people are searching for. From one month to the next, your competition may outbid you. Now, think of this, wouldn't it make sense, to build your foundation before building your house. Search engine optimization is that foundation.

Auto Industry Marketing and Advertising News

Lamborghini Gallardo ready to tow your Home Depot load

Filed under: , , , , , ,

Canadian channel Canal Vie uses what may be the most unlikely vehicle ever - a Lamborghini - to pull a trailer and carry DIY goods to promote its new renovation show.

Continue reading Lamborghini Gallardo ready to tow your Home Depot load

Lamborghini Gallardo ready to tow your Home Depot load originally appeared on Autoblog on Sun, 24 May 2015 19:11:00 EST. Please see our terms for use of feeds.

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Weekly Recap: GM plans massive new paint shop at Chevy Corvette factory

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We recap the week's event's with a focus on the Chevy Corvette factory expansion. Plus, other news and notes from the industry.

Continue reading Weekly Recap: GM plans massive new paint shop at Chevy Corvette factory

Weekly Recap: GM plans massive new paint shop at Chevy Corvette factory originally appeared on Autoblog on Sat, 23 May 2015 10:59:00 EST. Please see our terms for use of feeds.

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2016 Hyundai Sonata PHEV will be a 50-state car, sort of

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The 2016 Hyundai Sonata PHEV will only be sold like a regular car in the 10 ZEV states, but you can special order the plug-in hybrid anywhere.

Continue reading 2016 Hyundai Sonata PHEV will be a 50-state car, sort of

2016 Hyundai Sonata PHEV will be a 50-state car, sort of originally appeared on Autoblog on Fri, 22 May 2015 08:01:00 EST. Please see our terms for use of feeds.

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Learn More About Digital Marketing... Watch the Video Referenced Below!

Latest ADM Activity - Click "More" at bottom!

Joe Webb's blog post was featured

7 Ways Your Direct Mail Should Be Digital

This is out of the ordinary, I know. Me… a guy who achieved success in retail from being an early advocate of Internet lead management, video, and digital marketing… talking about the benefits of a traditional marketing medium. Stranger things have happened... Just because I believe in the power of online…See More
32 minutes ago
Ashley Weidner's blog post was featured

How to Generate More Positive Reviews

80% of prospects are checking reviews before they even consider making a purchase according to the Ipsos Open Thinking Exchange (OTX).  By now, most dealerships are aware of the…See More
41 minutes ago
J.D. Rucker's blog post was featured

#CARSTRONG: A Car Guy Needs Your Help

Those who know Bryan Armstrong are likely aware of three aspects of his life. He knows the car business and is always willing to share that knowledge with others. He is a true innovator in the industry who brings everything he has to the table. Lastly, he is a truly giving individual, adopting children in need and…See More
41 minutes ago
Chris Miller's blog post was featured

Using Recalls to Your Advantage

A recent article in Auto Remarketing reports how Penske Automotive Group is using recalls to increase their service business through recall work, but also as an opportunity to sell more vehicles. “I think recall business is good,”…See More
41 minutes ago
Tyron McDaniel was featured
49 minutes ago
Profile IconRobert Monson, Anchor Stone and Stucco, Michael Crowdes and 3 more joined Automotive Digital Marketing ProCom
56 minutes ago
Brent Durham is now friends with Ralph Paglia and Dana Detrick-Clark
4 hours ago
Joe Webb posted a blog post

7 Ways Your Direct Mail Should Be Digital

This is out of the ordinary, I know. Me… a guy who achieved success in retail from being an early advocate of Internet lead management, video, and digital marketing… talking about the benefits of a traditional marketing medium. Stranger things have happened... Just because I believe in the power of online…See More
6 hours ago
Paul Potratz posted a blog post

I think you're pretty charming

But Do You Consider Yourself Charming?How do you increase sales as a salesperson? If you're in sales, you better be charming. On this week's Think Tank Tuesday, learn the four steps you need to follow in order to be interpreted as personable, instead of creepy.Understand what being charming truly means!How to start building connections that lead to salesHow to make more people know who you are and…See More
6 hours ago
Manny Luna posted a status
"DealerSocket's own Hunter Swift discusses why CRM is so important for auto dealerships. https://youtu.be/i6Ngna1dpFI"
7 hours ago
Cory Mosley posted a video
13 hours ago
Ashley Weidner posted a blog post

How to Generate More Positive Reviews

80% of prospects are checking reviews before they even consider making a purchase according to the Ipsos Open Thinking Exchange (OTX).  By now, most dealerships are aware of the…See More
15 hours ago
Brian Bennington left a comment for Ashley Weidner
"Of course I'll accept your offer of ADM friendship!  Noticing it's only Ralph and me so far, I'm sure you'll have plenty more.  Of note, in my perception of this world of bogus friendships and such (I live in CA, but my…"
15 hours ago
Mark Konrad Eck liked Cory Mosley's video
yesterday
Ben Kasprzak is now a member of Automotive Digital Marketing ProCom
Monday
Richard Holland commented on Richard Holland's blog post Why Technicians and Service Advisors Need Marriage Counseling
"Thanks for the comment, Michael. Such a simple solution to an issue that exists in most dealerships. Company culture is an important key to not only efficiency but also employee retention."
Sunday
Manny Luna posted a status
"Meanwhile the Houston Astros are 28-16, 1st in AL Western Division"
Sunday
Mike Elliott posted a discussion

What's the Deal With TrueCar? One Salesman's Take On The Service That Seems To Be Everywhere

A couple of weeks ago a middle-aged woman came to my dealership to buy one of our best-selling Bel Canto sedans. Before coming in, she had gone online and gotten a price quote from TrueCar. TrueCar passed along her contact information to us along with the quote. When I looked at the quote, which TrueCar calls a "Price Report," I was amazed by the amount of information it showed and its accuracy. The price was broken down like this:TrueCar Member Network Estimated Price: $24,019.00 Invoice…See More
Sunday
Manny Luna shared their discussion on Google +1
Saturday
Manny Luna shared their discussion on Facebook
Saturday

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ADM Blog Posts

7 Ways Your Direct Mail Should Be Digital

Posted by Joe Webb on May 26, 2015 at 1:30pm 0 Comments

This is out of the ordinary, I know. Me… a guy who achieved success in retail from being an early advocate of Internet lead management, video, and digital marketing… talking about the benefits of a traditional marketing medium. Stranger things have happened... 

Just because I believe in the power of online influence in the retail sales industry doesn’t mean I turn up my nose at traditional mediums, such as direct mail. As a matter of fact, I’ve seen some clients generate a solid return from their direct mail campaigns, but only when those efforts are digital. Let me explain.



Direct mail marketing is one of those things that is either ignored, or…

Continue

How to Generate More Positive Reviews

Posted by Ashley Weidner on May 26, 2015 at 5:23am 0 Comments

80% of prospects are checking reviews before they even consider making a purchase according to the Ipsos Open Thinking Exchange (OTX).  By now, most dealerships are aware of the negative affect too few positive reviews can have, but most are still not proactive enough about managing their online reputation.

For instance, the dealership listed above has several negative reviews about the sales experience, but none of them have responses to show that an…

Continue

#CARSTRONG: A Car Guy Needs Your Help

Posted by J.D. Rucker on May 22, 2015 at 6:02pm 0 Comments

Those who know Bryan Armstrong are likely aware of three aspects of his life. He knows the car business and is always willing to share that knowledge with others. He is a true innovator in the industry who brings everything he has to the table. Lastly, he is a truly giving individual, adopting children in need and following a Biblical path through his life.

What you may not know about him is that his wife, Tamarra, desperately needs to go to the Mayo clinic. Her life depends on it.

Bryan told me all about her. "Tamarra is truly an example of the fact that you should never judge a book by its cover. you would never believe that this hundred pound lady can move mountains through sheer willpower."

This is where the ADM community comes in. Jessica Richardson, who…

Continue

Using Recalls to Your Advantage

Posted by Chris Miller on May 22, 2015 at 5:00am 0 Comments

A recent article in Auto Remarketing reports how Penske Automotive Group is using recalls to increase their service business through recall work, but also as an opportunity to sell more vehicles. “I think recall business is good,” Penske Chairman Roger Penske, stated. “We welcome it. I think that’s why we’ve committed to the large fixed operations that we have in order to be able to handle it as it comes in. And I think it also gives us the chance — think about this one — it gives us the chance many times to see vehicles which we haven’t seen. So, it gives us the chance to connect with a customer with an older vehicle and in many cases we’re converting those into used-car or new-car…

Continue

Why Technicians and Service Advisors Need Marriage Counseling

Posted by Richard Holland on May 21, 2015 at 5:30am 2 Comments

Life in the retail automotive industry is taxing. Managers and employees work long hours and, in many cases, are with their co-workers more than they are with their families. Miscommunications, tension or arguments can detract from the efficiency of the dealership, and thus decrease overall profitability.

 

Technicians and service advisors work very closely together. Communication between them needs to be smooth and efficient. A company culture filled with friction can easily prevent a dealership’s service department from living up to its full potential.

 

A recent article in Ward’s magazine does a really good job of covering the need for improved relationships between technicians and…

Continue

Top 4 Questions to Ask While Selecting Your Driving Instructor

Posted by Satyajit Seal on May 20, 2015 at 10:00am 0 Comments

Are you planning to learn driving? It is quite an essential thing if you have a car. Or even if you are planning to get one.

So, how do you plan to learn driving?

One thing that you can do is go for a school that offers driving lessons. But there’s something more interesting as well. You can also hire a personal instructor to help you learn how to control and navigate your car.

But remember, driving isn’t an easy thing and even a minute mistake can lead to a major accident. So, it is necessary to learn the process in a proper manner.

For that, you will surely require an efficient instructor. If you are living in or close to Ashington, you can always go for driving instructor Ashington to teach you the nuances…

Continue

Why Do Millions of Small Businesses Do Local SEO Wrong

Posted by Jonathan Floyd on May 20, 2015 at 9:30am 0 Comments

Why Do Millions of Small Businesses Do Local SEO Wrong

Local SEO can be a challenge for most small business owners. Yet, they don’t realize that it is much easier getting ranked with proper local SEO strategies than it is trying to get a national keyword ranked. This article will give the ins and outs of doing local SEO and St. Louis Biz Talk hopes this timely article will help get you do it correctly and acquire new customers.

5 Things Most People Forget About Local SEO

Neil Patel -Contributor
Online Marketing Expert

Local search engine optimization (SEO) can be tricky. Not only do you have to do all the customary SEO stuff, but then you have to do a new layer of…

Continue

How to Become a 5 Star Dealership Part 5: Managing Your Online Reputation

Posted by Ashley Weidner on May 20, 2015 at 6:00am 0 Comments

How to Become a 5 Star Dealership Part 5

Managing Your Online Reputation

This is the final installment to my 5 part series on how to become a 5 star dealership. We have discussed…

Continue

Dealer Currency Helps Grow Gross Revenue on Every Sale While Retaining Customers

Posted by Mike Gorun on May 20, 2015 at 5:00am 0 Comments

I recently had the pleasure to work with a very innovative dealer who implemented the concept of “dealer currency” in his dealership with great success. Dealer currency allows you to eliminate cash discounts on sales (in both Variable & Fixed Ops) by instead issuing a form of “dealer dollars,” redeemable anywhere in the dealership for the future purchase of parts, service, accessories, or towards a future vehicle purchase.  This creates a true “win-win.” It satisfies the customer -- as they feel they have received the value of the discount. And the dealer -- because it ties the customer to the dealership for future purchases, without having to give away any profit up front in the deal.

 

For example, instead of discounting a vehicle sale as follows:…

Continue

Confessions of a Google Spammer

Posted by Manny Luna on May 20, 2015 at 3:30am 0 Comments

Before I became an inbound marketer, I once made $50,000 a month spamming Google. I worked a maximum of 10 hours a week. And I am telling you from the bottom of my heart: never, never ever follow in my footsteps.


This blog post will tell you exactly why...http://inbound.org/post/view/confessions-of-a-google-spammer

Automotive Thought Leader Journal

Automotive Marketing and Car Dealer News from AutoBlog

Lamborghini Gallardo ready to tow your Home Depot load

Filed under: , , , , , ,

Canadian channel Canal Vie uses what may be the most unlikely vehicle ever - a Lamborghini - to pull a trailer and carry DIY goods to promote its new renovation show.

Continue reading Lamborghini Gallardo ready to tow your Home Depot load

Lamborghini Gallardo ready to tow your Home Depot load originally appeared on Autoblog on Sun, 24 May 2015 19:11:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Google Blog Articles, News and More

Pursuing transformative technology with the Google Impact Challenge: Disabilities

When Laura Palmaro was 10 years old, she woke one morning to find that the central vision in her left eye had all but disappeared. She was not ill and had no genetic issues—it was completely out of the blue. When she was 14, the same rare condition struck her right eye, and she began her freshman year of high school legally blind. Suddenly she was forced to depend on other people to read everything aloud, from school assignments to menus. The toughest part, according to Laura, was losing her sense of independence—and not knowing when or how she would get it back.

Laura has since adopted technological solutions to her vision challenges, using a combination of screen-readers and magnification software to read, work and more. Now a program manager at Google, she is following her passion, helping Chrome and Chrome OS teams make their products more accessible. “Technology has truly transformed my life,” she says. “Assistive technology can tear down boundaries, and empower people to find their independence and fulfill their dreams.”

We agree with Laura about the power of technology to change lives. And in order to support more people like her—people who see obstacles as opportunities—we’re launching the Google Impact Challenge: Disabilities. We’re putting $20 million in Google.org grants behind nonprofits using emerging technologies to increase independence for people living with disabilities, and today we’re issuing an open call to identify new areas of opportunity at g.co/ImpactChallengeDisability.

We’re kicking things off with support for two remarkable organizations. Each of these organizations is using technology to dramatically reduce the cost of and access to prosthetic limbs and auditory therapy, respectively—which could be transformative for hundreds of millions of people.

  • The Enable community connects people who want prosthetics with volunteers who use 3D printers to design, print, assemble, and fit them, for free. This dramatically cuts costs, increases speed of distribution, and meets unmet needs. We’ll support the Enable Community Foundation's efforts with a $600,000 grant to advance the design, distribution and delivery of open-source 3D-printed upper-limb prosthetics.
  • Diagnosing auditory challenges can be a struggle in low income communities—the equipment is expensive, bulky and unrealistic, particularly in the developing world. With our support, and a $500,000 grant, World Wide Hearing will develop, prototype and test an extremely low cost tool kit for hearing loss using smartphone technology that’s widely available—and affordable—in the developing world.

The Google Impact Challenge: Disabilities will seek out nonprofits and help them find new solutions to some serious “what ifs” for the disabled community. We will choose the best of these ideas and help them to scale by investing in their vision, by rallying our people and by mobilizing our resources in support of their missions.
But of course, we realize there’s always room to improve our products as well. We have a team committed to monitoring the accessibility of Google tools; and we provide engineering teams with training to incorporate accessibility principles into products and services. That doesn’t just mean improving existing Google tools, it means developing new ones as well. For example, Liftware is a stabilizing utensil designed to help people with hand tremors eat more easily, and self-driving cars could one day transform mobility for everyone.

Historically, people living with disabilities have relied on technologies that were often bulky, expensive, and limited to assisting with one or two specific tasks. But that’s beginning to change. Thanks to groups like Enable and World Wide Hearing, and with tools like Liftware, we’re starting to see the potential for technologies that can profoundly and affordably impact millions. But we’ll all get there sooner if we make it a team effort—which is why we’re launching Google Impact Challenge: Disabilities today. Together, we can create a better world, faster.

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Internet Sales Manager Resources and Blogroll

ADM Professional Community Blogroll:
1. Social Media Optimization 

3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

7. Toyota Community

8. Kia Community 

9. Toyota Social Media

10. Social Media Marketing 

11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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Automotive Marketing News

Ford dips toe into London car-sharing market with GoDrive

Ford will start offering Londoners a network of cars to share, rather than buy, in an effort to tap the growing market for on-demand driving.

Mercedes-Benz cars may not be dinosaur-proof

Does the Mercedes-Benz GLE Coupe standard warranty cover dinosaur attacks?

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

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