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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Automotive News Videos

VW to Shift Ad Agencies? (5/22/15)

Volkswagen Group to shift ad agencies?; U.S. keeping eye on GM; Audi to launch Q8 in 2019, EV in 2018; Airbag recalls at Mazda, Mitsu, Subaru; World's biggest tire turns 50.

Road Map to Cooperation? (5/21/15)

Audi, Benz, BMW finding common ground in quest for maps?; Automakers say U.K. departure from European Union would harm industry; Jeep Renegade update; GM plans big paint shop at Corvette plant.

Makeover for Home of Vette (5/21/15)

GM to invest $400M in Corvette plant - report says; TrueCar plans defense after Calif. dealers sue; Takata: Inflators ruptured in tests; Mazda's new ad campaign; Self-driving down sales?

Takata Airbags' Hidden History (5/20/15)

Hidden history of Takata airbags; Too many new N.A. plants?; Letterman's top auto moments.

Sergio's 'Bad Engineering Day' (5/20/15)

Jeep news: Quality issues snag Renegade deliveries; FCA nixes all-aluminum Wrangler; Pilot to be priciest Honda; Hyundai expansion decision near?; A Chrysler inspired by Aston Martin.

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Car Lister Social

by Sylvia Krivickova A social platform and a marketplace all in one.

Car Lister Social

by Sylvia Krivickova A social platform and a marketplace all in one.

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by Vincent Rotondo

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by Vincent Rotondo

Why SEO?

by Manny Luna Dealerships spend hundreds of dollars in Pay-Per-Click to drive traffic to a website. Pay-Per-Click are paid campaigns to help drive traffic to your website. Think about it this way, thousands of dollars are being spent every month bidding on keywords and keyword phrases that Google or search engines are saying people are searching for. From one month to the next, your competition may outbid you. Now, think of this, wouldn't it make sense, to build your foundation before building your house. Search engine optimization is that foundation.

Auto Industry Marketing and Advertising News

2016 Hyundai Sonata PHEV will be a 50-state car, sort of

Filed under: , , , , ,

The 2016 Hyundai Sonata PHEV will only be sold like a regular car in the 10 ZEV states, but you can special order the plug-in hybrid anywhere.

Continue reading 2016 Hyundai Sonata PHEV will be a 50-state car, sort of

2016 Hyundai Sonata PHEV will be a 50-state car, sort of originally appeared on Autoblog on Fri, 22 May 2015 08:01:00 EST. Please see our terms for use of feeds.

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Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Filed under: ,

Mazda has an all-new advertising campaign in the US that focuses on the new slogan: Driving Matters. It's supposed to say something about both Mazda engineering and being behind the wheel of one of the company's vehicles.

Continue reading Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video] originally appeared on Autoblog on Thu, 21 May 2015 11:01:00 EST. Please see our terms for use of feeds.

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Recharge Wrap-up: new biodiesel ad campaign, Tesla Powerwall savings calculator

Filed under: , , , , ,

Biodiesel gets a new website and ad campaign. The Tesla Model S gets free license plate in Tianjin, China. Calculate the cost savings of the Tesla Powerwall.

Continue reading Recharge Wrap-up: new biodiesel ad campaign, Tesla Powerwall savings calculator

Recharge Wrap-up: new biodiesel ad campaign, Tesla Powerwall savings calculator originally appeared on Autoblog on Tue, 19 May 2015 17:57:00 EST. Please see our terms for use of feeds.

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Chris Miller posted a blog post

Using Recalls to Your Advantage

A recent article in Auto Remarketing reports how Penske Automotive Group is using recalls to increase their service business through recall work, but also as an opportunity to sell more vehicles. “I think recall business is good,”…See More
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ADM Blog Posts

Why Technicians and Service Advisors Need Marriage Counseling

Posted by Richard Holland on May 21, 2015 at 5:30am 0 Comments

Life in the retail automotive industry is taxing. Managers and employees work long hours and, in many cases, are with their co-workers more than they are with their families. Miscommunications, tension or arguments can detract from the efficiency of the dealership, and thus decrease overall profitability.

 

Technicians and service advisors work very closely together. Communication between them needs to be smooth and efficient. A company culture filled with friction can easily prevent a dealership’s service department from living up to its full potential.

 

A recent article in Ward’s magazine does a really good job of covering the need for improved relationships between technicians and…

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Top 4 Questions to Ask While Selecting Your Driving Instructor

Posted by Satyajit Seal on May 20, 2015 at 10:00am 0 Comments

Are you planning to learn driving? It is quite an essential thing if you have a car. Or even if you are planning to get one.

So, how do you plan to learn driving?

One thing that you can do is go for a school that offers driving lessons. But there’s something more interesting as well. You can also hire a personal instructor to help you learn how to control and navigate your car.

But remember, driving isn’t an easy thing and even a minute mistake can lead to a major accident. So, it is necessary to learn the process in a proper manner.

For that, you will surely require an efficient instructor. If you are living in or close to Ashington, you can always go for driving instructor Ashington to teach you the nuances…

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Why Do Millions of Small Businesses Do Local SEO Wrong

Posted by Jonathan Floyd on May 20, 2015 at 9:30am 0 Comments

Why Do Millions of Small Businesses Do Local SEO Wrong

Local SEO can be a challenge for most small business owners. Yet, they don’t realize that it is much easier getting ranked with proper local SEO strategies than it is trying to get a national keyword ranked. This article will give the ins and outs of doing local SEO and St. Louis Biz Talk hopes this timely article will help get you do it correctly and acquire new customers.

5 Things Most People Forget About Local SEO

Neil Patel -Contributor
Online Marketing Expert

Local search engine optimization (SEO) can be tricky. Not only do you have to do all the customary SEO stuff, but then you have to do a new layer of…

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How to Become a 5 Star Dealership Part 5: Managing Your Online Reputation

Posted by Ashley Weidner on May 20, 2015 at 6:00am 0 Comments

How to Become a 5 Star Dealership Part 5

Managing Your Online Reputation

This is the final installment to my 5 part series on how to become a 5 star dealership. We have discussed…

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Dealer Currency Helps Grow Gross Revenue on Every Sale While Retaining Customers

Posted by Mike Gorun on May 20, 2015 at 5:00am 0 Comments

I recently had the pleasure to work with a very innovative dealer who implemented the concept of “dealer currency” in his dealership with great success. Dealer currency allows you to eliminate cash discounts on sales (in both Variable & Fixed Ops) by instead issuing a form of “dealer dollars,” redeemable anywhere in the dealership for the future purchase of parts, service, accessories, or towards a future vehicle purchase.  This creates a true “win-win.” It satisfies the customer -- as they feel they have received the value of the discount. And the dealer -- because it ties the customer to the dealership for future purchases, without having to give away any profit up front in the deal.

 

For example, instead of discounting a vehicle sale as follows:…

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Confessions of a Google Spammer

Posted by Manny Luna on May 20, 2015 at 3:30am 0 Comments

Before I became an inbound marketer, I once made $50,000 a month spamming Google. I worked a maximum of 10 hours a week. And I am telling you from the bottom of my heart: never, never ever follow in my footsteps.


This blog post will tell you exactly why...http://inbound.org/post/view/confessions-of-a-google-spammer

13 Never Before Shared Strategies to Sell More Cars

Posted by Paul Potratz on May 19, 2015 at 2:21pm 0 Comments

recently visited Copenhagen, Denmark to speak to Danish dealers on how they can sell more. This week on Think Tank Tuesday, watch the entire presentation!

  • Over an hour of exclusive strategies and dealer questions!
  • Learn from the experience of Danish car dealers.
  • Create strategies for every step of the sales process.

The Cliche of Dealer SEO and Analogies to Support it

Posted by J.D. Rucker on May 19, 2015 at 12:35pm 0 Comments

Pulse rates are different depending on what artery you check and what method you use. Checking someone's carotid artery by hand can yield a slightly different result than taking it with a machine through the brachial artery. The same thing happens in the car business, which is why I like to talk to different people from different parts of the industry.

Today, a good friend gave me a pulse check on his dealers' opinions about SEO. The feeling he was getting is that all SEO products are the same in our industry. This took me by surprise because I see SEO from the exact opposite perspective; the differences between what one company considers SEO and what another company considers SEO is like comparing apples and orangutans. Some have bite. Others bite.

The reality from a…

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In Marketing, Consumers Want to Know What Is In It For Me

Posted by Timmy D. James on May 18, 2015 at 6:30am 0 Comments

People aren’t watching your commercial or video because they want you to sell them your product. They’re watching because they want you to sell them a solution.

 

In the world of online marketing, oftentimes marketers forget this very basic concept. Think of it as painting pictures when selling. The idea is that you want to tell the consumer why they need a feature, so that the consumer will visualize how each feature will make their life better, easier, more efficient. How it will make them more money, or provide a solution to a need. It’s not uncommon for salespeople to go on and on about the features of a vehicle. It has this type engine. It’s safe. It has Bluetooth, etc. They may as well (and some probably are) read the window sticker to the customer. Great salespeople, however, understand…

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How to Become a 5 Star Dealership Part 4: Keep Them Coming

Posted by Ashley Weidner on May 18, 2015 at 6:00am 2 Comments

How to Become a 5 Star Dealership Part 4

Keep Them Coming

By now, most of you know that more than 50% of the gross profit from a dealership comes from its service and parts department. So even though almost all of the marketing budget is directed at bringing new customers in, it is clear that more of your marketing efforts should be directed at keeping customers rather than gaining new ones. What you have to understand is that the ones that keep coming will bring in the new ones!

In the information that follows I will go deeper into some tips and strategies to keep customers coming for the long haul.

Make Service a Big…

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Automotive Thought Leader Journal

Automotive Marketing and Car Dealer News from AutoBlog

2016 Hyundai Sonata PHEV will be a 50-state car, sort of

Filed under: , , , , ,

The 2016 Hyundai Sonata PHEV will only be sold like a regular car in the 10 ZEV states, but you can special order the plug-in hybrid anywhere.

Continue reading 2016 Hyundai Sonata PHEV will be a 50-state car, sort of

2016 Hyundai Sonata PHEV will be a 50-state car, sort of originally appeared on Autoblog on Fri, 22 May 2015 08:01:00 EST. Please see our terms for use of feeds.

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Google Blog Articles, News and More

Tweets take flight in the Google app

Starting today, we’re bringing Tweets to Google Search on mobile devices. So now when you’re searching on the Google app or any browser on your phone or tablet, you can find real-time content from Twitter right in the search results.

Whether you’re interested in the latest from Taylor Swift, news about the #MadMenFinale, or updates on the NBA playoffs, you’ll have access to it directly from Google. Let’s use NASA as an example—just ask the Google app about “NASA Twitter,” and in the search results, you’ll see Tweets from @NASA:

Or if you heard today was Malcolm X’s birthday, you can ask the Google app and see what various people and organizations in the Twitter community are saying about it.

It’s a great way to get real-time info when something is happening. And it’s another way for organizations and people on Twitter to reach a global audience at the most relevant moments.

To start, we’re launching this on Google.com in English in the Google app (on Android and iOS) and on mobile browsers, rolling out gradually. We’re working on bringing it to more languages and to desktop, so stay tuned.

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ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

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ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

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Internet Sales Manager Resources and Blogroll

ADM Professional Community Blogroll:
1. Social Media Optimization 

3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

7. Toyota Community

8. Kia Community 

9. Toyota Social Media

10. Social Media Marketing 

11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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Automotive Marketing News

VW will evaluate ad agency work, report says

Volkswagen Group has reached out to advertising companies about an impending global media agency review, people familiar with the matter told Advertising Age, an affiliate of Automotive News.

Audi will enhance Chinese connected-car services with Baidu

Audi will enhance its connected-car services in China by jointly developing navigation map data, positioning algorithms and point-of-interest functions with China's Web services provider Baidu as it seeks to meet growing demand for driver-assistance...

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

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