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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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Ralph Paglia

Arnold Tijerina
Editor, Content Marketing 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing

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ADMPC is the acronym for "Automotive Digital Marketing Professional Community"

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#AutoMarketing Tagged Twitter Posts

Microsoft Outlook Tips

January 7, 2020, update for Outlook 2016 (KB4484212)

January 7, 2020, update for Outlook 2016 (KB4484212)

January 2020 updates for Microsoft Office

January 2020 updates for Microsoft Office

Information about the Outlook AutoComplete list

Describes the Outlook AutoComplete list and step-by-step instructions for users to manage the list.

MS16-029: Description of the security update for Outlook 2016: March 8, 2016

Describes a security update that fixes vulnerabilities in Microsoft Office. The most severe of these vulnerabilities could allow remote code execution if a user opens a specially crafted Microsoft Office file.

NSPI connection to a Windows-based domain controller causes MAPI client applications to fail and returns a "MAPI_E_LOGON_FAILED" error message

Discusses that NSPI connection to a Windows-based domain controller causes MAPI client applications to fail and returns a "MAPI_E_LOGON_FAILED" error message. Provides a resolution.

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Most Popular Automotive Marketing Photo of Past 30 Days

"How to always treat Customers 101"

by Ken Beam "Always treat people the way that you would want to be treated...... because in the end, when they reflect back on the experience,.... I assure you, they will always remember their Smythe Volvo Experience." *Congratulations to the Raiola Family as they take delivery of their 2020 Volvo XC40 at Smythe Volvo in Summit during our Sweden`s Greetings Sales Event! *The end-of-the-Year is near & the Deals are outstanding! *Email me at or call/text my cell at 908-310-0958 & I`ll be more than happy to assist you! I am your Volvo Guy. Thanks! Ken Beam #volvo #volvocars #smythevolvo #summitnj #easthanovernj #bridgewaternj #edisonnj #nj #newjersey #kenbeam #volvogroup #automotivesales #customerfocus #customersatisfaction #relationshipmarketing #highlyeffectivemarketing #contentmarketingstrategy #digitalmarketing #digitalinnovation

Always do the right thing by your Customers. That`s Integrity.

by Ken Beam When you think about it, the corner stone of keeping promises is integrity. We keep promises to people we care about not because it will be good publicity, or because it’s profitable. We keep promises because it’s the right thing to do. Being a good friend takes work, and so does being an honorable business. When you care about your customers enough to be attentive to their needs, keep your word, you can turn patrons into friends in a meaningful way that goes well beyond strategic marketing. It`s called relationship-selling. And that is truly the aspect that must be reflected towards every customer. I make it a point that my customers always have a truly exceptional experience.........the Smythe Volvo Experience. Merry Christmas everyone! Ken- #volvo #volvocars #smythevolvo #summitnj #easthanovernj #bridgewaternj #edisonnj #nj #newjersey #kenbeam #volvogroup #automotivesales #customerfocus #customersatisfaction #relationshipmarketing #highlyeffectivemarketing #contentmarketingstrategy #digitalmarketing #digitalinnovation


by Chris Stinson


by Chris Stinson


by Willow Adams some of the insights from my client's website


Latest ADM Activity - Click "More" at bottom!

Jim Flint posted a blog post

Personalization at Scale in 1st Party Databases

Birthdays are pretty important to millennials. Critically important in their life cycles, I’d say.During the next pitch, to…See More
12 hours ago
Ken Beam posted a blog post

You Do Not Have To Re-Make "Gone With The Wind" when it comes to Video

"You don`t have to re-make "Gone With The Wind" when it comes to responding to a customer`s internet inquiry via Video.You do need to be sincere & genuine. It`s the humanistic touch that truly resonates with clients time and time again.""So…See More
Doug Van Sach posted a blog post

How to Increase Customer Repurchase Rates

Repeat buyers account for an increasing share of new vehicle sales and now represent 31% of all new vehicles purchased at a…See More
Jim Flint posted blog posts
Erik Nachbahr, CISSP posted a video

What Dealers Can Do to Protect themselves from Ransomware

Erik Nachbahr shares steps dealers can take steps to protect their dealerships from ransomware.
John Sternal posted a blog post

New Lease Data Forecasts Which Red Vehicles Will Be Priced Best For Valentine’s Day Data Shows Which Manufacturers could offer Attractive Lease Deals for February based on January Lease Data, the nation’s first online marketplace for new lease deals, reports the latest update on new lease…See More
Jim Flint posted a blog post

What's Your Plan For Digital Retailing?

Are you growing with your consumers? Listen as I break down the importance of operating on your customer's terms.#localsearchgroup #jimflint #digitalretailing #dealerships See More
Michael Trasatti posted a blog post

Steven Clarke posted a blog post

How SEO will Help your Car Dealership Improve Sales

It is a cutthroat market when it comes to competing for high rankings in today’s search engine giants like Google. IT is…See More
Bobby Morales commented on Jim Flint's blog post Chasing Your Tail or Serve, Serve, Serve the Customer
"Great Topic and so true. Issue is in knowing what to do. Even answering the customer's question does not automatically put the customer in your showroom. I would say that more leads are sent in without a specific question being asked by the…"
Mike Esposito posted a blog post

Auto/Mate Dealership Systems Updates Parts Module

Parts system re-designed to improve workflow and expedite processes in auto dealership parts departmentsAlbany, N.Y. – January 20, 2020 – Auto/Mate Dealership Systems has re-designed its…See More
Dan Beres posted a blog post

Is this an Effective Way to Inform Recall Customers?

Consumers are notoriously difficult to reach when it comes to safety, needed repairs and attending to recalls. OEM and…See More
Mike theCarGuy Correra's 2 videos were featured
Jan 19
Scot Eisenfelder's video was featured

The True Measurement of CSI

Scot Eisenfelder explains how dealers can determine if their customers are truly satisfied, rather than just relying on CSI scores.
Jan 19
Jeff Stolzenburg liked Jim Flint's blog post Chasing Your Tail or Serve, Serve, Serve the Customer
Jan 18
Jim Flint's 7 blog posts were featured
Jan 18
Jim Flint posted a blog post

Chasing Your Tail or Serve, Serve, Serve the Customer

As we chase customers, we are starting to chase our tails.Not smarter than the average pup or…See More
Jan 17
Jim Flint posted blog posts
Jan 16
Michael Dearing posted a blog post

Things To Know About for Auto Transportation

Thanks to the exposure of the internet the auto transport industry has grown a lot over the years. These days you can buy a car from about anywhere in the world, and it’ll be shipped right to you. Car dealerships big and small, sell cars online, as…See More
Jan 15
John Sternal posted a blog post

Auto Loan Originations Observations From Equifax

Key Insights and Data:Auto Loan Originations ObservationsOriginations through September 2019 reported as of November 201918.8 million auto loans, totaling $442.5 billion, have been originated year-to-date. This is a 0.5% increase in accounts and a…See More
Jan 14

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ADM Blog Posts

Chasing Your Tail or Serve, Serve, Serve the Customer

Posted by Jim Flint on January 17, 2020 at 7:30am 1 Comment

As we chase customers, we are starting to chase our tails.

Not smarter than the average pup or kitten that wants to catch up to a non-achievable experience. We want leads. We want form fills. And to be fair, unlike our animal…


Why Your Clients And Culture Matter

Posted by Jim Flint on January 16, 2020 at 6:52am 0 Comments

How important is culture? Watch as I break down LSG's team dynamic, and how it plays a part in what we do for our clients #localsearchgroup…


The Automotive Advertising Podcast: Episode 14 - Social Media

Posted by Jim Flint on January 15, 2020 at 3:03pm 0 Comments

What does your social media profile say about your dealership to customers? We answer this question and more on the …


The Biggest Problem With Car Retailers Websites.

Posted by Jim Flint on January 14, 2020 at 8:02am 0 Comments

What is your website saying to consumers? #localsearchgroup #website…


Welcome Center vs Detention Center : Dealer Websites

Posted by Jim Flint on January 10, 2020 at 6:55am 0 Comments

Here’s the challenge. Is your website a Welcome Center or a Detention Center?

My reasoned hypothesis – unless you’ve done a recent, major overhaul is that it’s a detention center.

A Detention Center is defined as — a jail or prison, a facility in which inmates are forcibly confined and denied a variety of freedoms.

So shut down your…


Is Your Website A Welcome Center Or A Detention Center?

Posted by Jim Flint on January 9, 2020 at 6:00am 0 Comments

Is your website welcoming? Listen as I discuss the importance of having the right tools for your consumers to use on your website.…


The Automotive Advertising Podcast: Episode 13 - Houston Auto Show

Posted by Jim Flint on January 8, 2020 at 7:24am 0 Comments

Step aside Detroit, Houston is on the move. With the Detroit Auto Show moving to the summer months, the Houston show now is looking to step in and up to this amazing opportunity. Tune in this week's episode as we're joined by RoShelle Salinas, the Executive VP of the Houston Automobile Dealers Association.

How To Further Engage Consumers With Advertising On YouTube

Posted by Jim Flint on January 7, 2020 at 7:05am 0 Comments

Are your YouTube leads turning into sales? I break down how to further engage with consumers through YouTube.
#localsearchgroup #youtubeleads #youtube #garyveechallenge #automotiveretailing #dealerships 

DealerBuilt Appoints Jonathan Burr as Chief Information Officer

Posted by Michael Trasatti on January 7, 2020 at 6:57am 0 Comments

Grapevine, Texas, January 7, 2019 -- DealerBuilt, an enterprise Dealer Management System (DMS) for automobile…


How You Make Them Feel *IS* the Product

Posted by Ed Barton on January 6, 2020 at 6:12am 0 Comments

Technology companies often focus on their products and leave service levels far behind. They rely on shiny objects and whiz-bang features to sell products. Companies that lead with technology often forget that the result of a customer interaction isn’t the technology – it’s how the customer feels using the technology. At fusionZONE, we strive to be…


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ADM Forum

Why car dealerships are good for society?

Started by Chris Younggren in Uncategorized or Does Not Fit Into Any Pre-Defined Category Jan 11. 0 Replies

I am doing a project on positive dealership stories so I typed, "why car dealerships are good for society" into the Youtube search, the only positive message I could find was footage from an award banquet!! It's the same story on Google search. Sad because dealers add millions of dollars in property taxes and jobs for our society. I understand there are very "bad" dealer operators, but mind you, didn't ask Youtube or Google for dealer scams or fraud stories.That being said, I would love to hear…Continue

How about a Thank You Video via Texting? Very effective.

Started by Ken Beam in VIDEO - Multimedia and Video Marketing Related Discussions, including Video SEO, YouTube, Video Email, etc. Nov 17, 2019. 0 Replies

So imagine you stopped by a dealership last night & the next morning you received this nice, short Thank You Video via Text on your phone. I do believe this will indeed add a little "Wow" factor to the equation....... don`t you? Ken-*by the way....they came back & bought the truck after I sent this.#highlyeffectivemarketing #GuerrillaMarketing101 #KenBeam Continue

Tags: kenbeam, walkaroundvideos, vehiclepresentationvideos

Electric Vehicle is the Future

Started by Dwayne Jhonson in AUTO INDUSTRY NEWS - Discussions about Auto Industry, including dealerships, car companies and government, but not about suppliers (see cetegory) Aug 29, 2019. 0 Replies

What is Electric Vehicle?An electric vehicle, which is also known as an EV, is a vehicle that uses more than one electric motors or traction motors for propulsion. An electric vehicle can be powered through a collector system by electricity from off-vehicle sources or can be self-contained as well. Electrical vehicles are self-contained through electric generators (to convert fuel to electricity), solar panels or a battery. Types of electric vehicles include passenger cars (PC) as well as…Continue

Tags: Future, EV, Market, Vehicle, Electric

Email marketing

Started by Andrew Qrueed in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic Aug 26, 2019. 0 Replies

How often did you come across the fact that SMS or email was effective? I am sure very often. I want to offer you an excellent service, I will not persuade you and tell you about the pros and cons (I'm not a marketer), but visit and I think you You will find many advantages, and the support service can solve many of your problems associated with this. Start here and read more.Continue

5 Ideas for car dealers FB page

Started by Kevin Lewis in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC) Aug 6, 2019. 0 Replies

If you want to promote your inventory using Facebook, do it on  for car dealers or add a Shop section to your Facebook business page and list your vehicles there.Content is an integral part of Facebook business page. So here are 5 great Facebook post ideas for car dealers:1. Industry news, controversial topics, traffic & travel news2. New model releases/arrival3. Meet…Continue

Tags: smm, seo, marketing, facebook

Vehicle Subscriptions: How Many Consumers Are Yet Aware?

Started by Ralph Paglia in FINANCE and INSURANCE - Financial Services, Credit Issues, Using Financing variations to sell cars, the F+I Department, etc.. Last reply by Jonathon Coleman Jul 31, 2019. 1 Reply

Netflix for Cars?Most Consumers Unaware of SubscriptionsWith the growing availability of subscriptions for new and used vehicles in the auto industry, wanted to see how aware consumers are of this new ownership model... As it turns out, not very many at all! According to an Autolist survey of 1,428 current car shoppers, 70 percent of consumers have no idea that automakers…Continue

Tags: Unaware, of, Subscriptions, Consumers, Most

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ADM Events Posted for Automotive Marketing and Sales Professionals

FREE WEBINAR: Creating a Better Dealership Experience for All

The one thing all car buyers and service customers have in common is that they hate waiting. Much of that wait comes during the uncomfortable-time-for-most of negotiating pricing and finding out what interest rate they qualify for. So how can dealerships make the buying experience better for all customers – not just those with perfect credit?

Find out how dealerships are doing just that by creating buying centers, using credit reading software that understands not…

Time:January 30, 2020 from 12pm to 1pm
Website or Map:…
Export to Outlook or iCal (.ics)

FREE WEBINAR: Tips Straight from Google About Its New Automotive Dealer Guidebook 2.0!

Google just launched its Dealer Guidebook 2.0!

It’s being unveiled at NADA 2020 in Las Vegas and shared with our viewers.

In this jaw-dropping 1 hour webinar, Kelly McNearney, Senior Automotive Retail Strategist from Google, will discuss this highly-anticipated Google release. Google Dealer Guidebook 2.0 is an evolution of Google's instruction manual for dealers and will show you exactly how to drive more profit from Google. It shows…

Time:February 21, 2020 from 12pm to 1pm
Website or Map:…
Export to Outlook or iCal (.ics)


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ADM Notes

ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Blog Post Featured

Created by Ralph Paglia Jan 16, 2009 at 10:24am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Profile Featured

Created by Ralph Paglia Jan 16, 2009 at 10:18am. Last updated by Ralph Paglia May 10, 2010.

Automotive Marketing News

Genesis to make first Super Bowl splash with John Legend, Chrissy Teigen

The power couple were chosen as the brand's "spokespeople" to throw a going away party for "old luxury" and introduce Genesis' "young luxury" marketing campaign with two teasers for the brand's first Super Bowl ad.

Kia shines light on homelessness with Super Bowl ad

For every yard gained during the game, the automaker will give $1,000 to three charities helping the homeless: Covenant House, Positive Tomorrows and StandUp For Kids.

Volvo to give away $1 million in cars if a safety is scored in the Super Bowl

The promotion ties in to the automaker's history of safety innovations.

A Rogue might be more appropriate

Volkswagen sees a marketing opportunity in the Duke and Duchess of Sussex, as they prepare to step back from the British monarchy.

The shirt is as bulletproof as the windows

Tesla has memorialized one of the most memorably ad-libbed vehicle unveilings in automotive history with the "Cybertruck Bulletproof Tee."

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