Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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Automotive Marketing Professional Community Serves Car Dealers

Official ADM Hash Tag: #ADMPC

Benefits of ADM Professional Community Membership:

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  • Make requests to ADM Editors and Industry Thought Leaders
  • Personal Assistance from ADM Community Leaders

Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

Professional Community

AutoDigitalMarketing@Gmail.com

2701 N. Rainbow Blvd.
Unit 2202
Las Vegas, NV 89108
505-301-6369

Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Learn About The PowerDealer Program... Data Driven Dealers Make More Money!

Latest ADM Activity - Click "More" at bottom!

Patrick Nash liked Amanda Ryan's blog post Visual Content Plays a Vital Role in Getting the Right Readers to Your Blog
10 hours ago

Influencer
Paul Potratz posted a blog post

A New Way to Market for Free

How You Can Go Live Today!Are you a salesperson or a business owner who wants a new way to market for free? Then watch this week’s Think Tank Tuesday.This new strategy includes:The next tool to market for free: Facebook Live Video.How to use this new streaming service to sell more.Why it’s better than any other streaming service.And the best comments get a free membership to our Coffee Mug Strategies!See More
12 hours ago
Sally Ulianich and Ralph Paglia are now friends
12 hours ago
Sally Ulianich liked Amanda Ryan's blog post Visual Content Plays a Vital Role in Getting the Right Readers to Your Blog
12 hours ago

Influencer
Crystal Hartwell posted a blog post

Vast® Closes $14 Million Investment from Capital One Growth Ventures

Austin, TX - February 09, 2016 -Vast, the data-as-a-service platform for autos and real estate, today announced a $14 million investment from Capital One Growth Ventures. Vast connects buyers and sellers of cars and homes through data-driven discovery experiences. CarStory.com, Vast’s…See More
15 hours ago

Influencer
Hannah Philpott posted an event
Thumbnail

AutoSuccess Webinar Vincent Butler at https://goo.gl/DXc1Xr

February 18, 2016 from 2pm to 3pm
Feb 18th 2:00 "From Targeting to Test Drive: Reaching & Closing In-Market Buyers" https://goo.gl/DXc1Xr @PureCars See More
16 hours ago

Influencer
Mike Gorun posted a blog post

What Do Consumers Want in Exchange for Their Loyalty?

It’s getting more difficult to earn and keep loyal customers. Consumers these days have so many choices for their shopping needs that it only takes that deep discount, or shiny bauble, to lure them to your competition.As businesses scramble to create positive customer experiences by ensuring superior customer service, consumers…See More
17 hours ago
O Mayfield's blog post was featured

The Secrets of Referral Programs that Work

It’s a simple truth: All referral programs are not created equal.Some will bring you a steady stream of referrals, month in and month out. Others look great on paper but fail to live up to their promise over time.So how can you tell a great referral program from one that you should avoid? The best referral programs are:Repeatable – Something that you always do, and…See More
21 hours ago
Amanda Ryan's blog post was featured

Visual Content Plays a Vital Role in Getting the Right Readers to Your Blog

The written word is a powerful means of marketing to a mass amount of people.The tricky part is in grabbing the attention of those people to click-through to read the content on your blog. Visual content plays a vital role in getting the right readers to your blog and making your written word come to…See More
21 hours ago
Profile IconFlowPress USA, Sally Ulianich, Josh Whitlatch and 1 more joined Automotive Digital Marketing ProCom
21 hours ago
Mike Haynes posted blog posts
22 hours ago
tony croose posted a blog post

All the Things You Need to Know About Tyre Blowouts

All four of your car’s tyres are susceptible to wear and tear. This is why it is imperative that you pay as much as attention to them as possible, especially before you drive out. Maintenance procedures that concern the tyres include checking for the pressure and any existence of wear and tear, correcting the balance and the rotation of each one of them, and the alignment of the wheels. By taking these into consideration, you don’t only avoid a flat tyre, but also prevent yourself from…See More
yesterday
O Mayfield liked Anne Fleming's blog post Women-Drivers.com names 2015 Top Dealership Awards
yesterday
Linda Wilson posted a blog post

SELL YOUR RV: 3 TIPS TO MAINTAIN SLIDE-OUT MECHANISMS TO ATTRACT BUYERS

Slide-outs are a great option for customers in search of a spacious RV for a comfortable traveling experience. Slide-outs offer RV enthusiasts the much-needed comfort and elbowroom in an overcrowded vehicle. Uneven roads, potholes and long trips can cause considerable harm to some of the mechanical components of your motor home slide-outs. One look at the damaged slide-outs and you ask yourself, ‘who’s going to buy my RV?’ No one will if you show them a vehicle with damaged slide mechanisms,…See More
Monday

Influencer
Anne Fleming commented on Anne Fleming's blog post Women-Drivers.com names 2015 Top Dealership Awards
"Ron -- appreciate your comments as you certainly appreciate this market segment! Yes, the OEM's get it quite easily and are working on new ways to engage with women. "
Sunday
O Mayfield posted blog posts
Sunday
Amanda Ryan posted a blog post

Visual Content Plays a Vital Role in Getting the Right Readers to Your Blog

The written word is a powerful means of marketing to a mass amount of people.The tricky part is in grabbing the attention of those people to click-through to read the content on your blog. Visual content plays a vital role in getting the right readers to your blog and making your written word come to…See More
Saturday

Influencer
Ralph Paglia posted a photo

PowerDealer February 2016 Skyscraper Ad

PowerDealer February 2016 Skyscraper Ad
Saturday
avinash ets posted a discussion

Unproblematic Relocation - Think to Retain the Services of Specialist Packers and Movers

Need to have associated with new house purchase from one spot to a different place comes up incredibly quickly right now right now. Switching in one spot to yet another place can be quite irritable task along with requirements many operations. As a consequence of raising requirements of new house purchase several corporations start off giving relocation products and services for the folks who desires this moving solutions. These kind of products and services includes all the relocation pursuits…See More
Saturday
Rahul Paul posted a blog post

RoofRacksCentre.com helps you pick the perfect rooftop cargo carrier for your vehicle

So you are planning for your next weeklong trip and still haven’t figured out the right rooftop cargo carrier for your vehicle. You seem to be confused with a lot of choices and that is where roofrackscentre.com, one of the best rooftop cargo carrier review sites, comes to your rescue. Dealing with some of the popular brands like Thule,…See More
Saturday

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ADM Blog Posts

The Secrets of Referral Programs that Work

Posted by O Mayfield on February 7, 2016 at 5:30am 0 Comments

It’s a simple truth: All referral programs are not created equal.

Some will bring you a steady stream of referrals, month in and month out. Others look great on paper but fail to live up to their promise over time.

So how can you tell a great referral program from one that you should avoid? The best referral programs are:

  • Repeatable – Something that you always do, and can do over and over again without worrying about deviations in your process.

     
  • Easy – Everyone from your sales staff to your customers can easily understand the program, and can easily engage.

     
  • Enticing – Great referral programs offer rewards that incentivize all of the players, including sales people, customers and other…
Continue

Visual Content Plays a Vital Role in Getting the Right Readers to Your Blog

Posted by Amanda Ryan on February 6, 2016 at 10:00am 0 Comments

The written word is a powerful means of marketing to a mass amount of people.

The tricky part is in grabbing the attention of those people to click-through to read the content on your blog. Visual content plays a vital role in getting the right readers to your blog and making your written word come to life.

Blogging is not a new concept and neither is the idea of adding images to your blog posts, but the importance of doing both may surprise you.

According to Wordpress, users produce approximately 56 million new posts each month. That is a lot of content for readers to choose from, so how are you ensuring that your blog post…

Continue

Women-Drivers.com names 2015 Top Dealership Awards

Posted by Anne Fleming on February 1, 2016 at 1:30pm 3 Comments

Top 3 Dealerships are Acknowledged for their High Review Scores from Women

Who made the cut for the Top Dealers in 2015? Women have spoken and the reviews have been tallied.

  • DAY AUTOMOTIVE GROUP is awarded the 2015 Certified Women-Drivers.com Auto Group Dealer of the Year.
  • MIDGETTE AUTO SUPERCENTER is awarded the 2015 Certified Women-Drivers.com Independent Dealer of the Year.
  • DIVER CHEVROLET is awarded the 2015 Certified Women-Drivers.com Dealer of the Year.

Based upon the number of…

Continue

Recalls and the Connected Car: Is In-Vehicle Technology the Answer?

Posted by Chris Miller on February 5, 2016 at 4:58am 0 Comments

Today’s cars come with very sophisticated technology, including live navigation with traffic and obstacle reports, collision avoidance systems, cell phone integration and wireless connectivity. Automakers are now investigating how they can leverage this technology to communicate any vehicle issues to vehicle owners. The OnStar system already reports vehicle concerns. These are collected from the vehicle itself and relayed via e-mail to both the owner and the dealership. These reports serve as a warning device to vehicle owners that their vehicle needs attention. Typically, these notifications revolve around regular maintenance, triggered by odometer readings, tire inflation pressures and other common indicators. But what if these connected cars could actually serve as notification centers? Or, better yet,…

Continue

This Week in Social Media

Posted by Joseph Little on February 4, 2016 at 11:29am 0 Comments

News for the Week of 2.4 

Snapchat Add Me URLs

Snapchat recently rolled out Add Me URLs to make adding people even easier. Users are now able to copy their own unique URLs and instantly share them via apps like Twitter, as well as add them in places like signatures.  When the URL is tapped on a mobile device, a preview of the user’s Snapchat profile appears alongside an Add button. Previous feedback showed that following people via Snapchat could be challenging for less experienced users, but this latest update corrects that, making it easier to follow friends, acquaintances, and celebrities at the touch of a button. Dealerships, keep in mind the popularity of Snapchat as you work to build your social…

Continue

Know your Competition! What Independents Are Doing to Retain Customers

Posted by Mike Gorun on February 4, 2016 at 6:16am 0 Comments

There is a constant stream of advice from industry experts concerning customer loyalty and retention. While most of the advice is on point, a large piece is typically missing in the bigger picture. In order to increase market share, businesses must be aware of what their competition is doing. Turning a blind eye to pricing and marketing tactics of the dealership down the road can easily cost sales or service business. Savvy dealers check out what their competition is doing. But, these mystery shops or research data is usually limited to their franchised competitors, not independent repair facilities, which is a mistake.

 

A recent roundtable discussion published by…

Continue

The Long Arm of Loyalty

Posted by Tom Cannata on February 4, 2016 at 6:04am 0 Comments

In the decades I’ve been in the automotive industry, I’ve rarely seen a dealerships compete on anything other than price.  After all, it’s pretty easy to compare pricing, especially with the advent of the internet.  Today, more than ever, the consumer has the ability to shop faster, further and with all the tools that strip leverage away from the dealership.  Frankly, we’ve done this to ourselves and, at the same time, failed to address the other differentiators, namely the product.

 

Really?  The product?  Sure, we’re all pulling from the same OEM lineup, but dealerships are selling more than cars and trucks – we’re selling relationships.  And these relationships aren’t limited to “Year-End Clearances” or other seasonal promotions.  The relationships with customers extend beyond selling a…

Continue

Edmunds: January Auto Sales Hit Winter Skids, SAAR Tracking 17.5M

Posted by Ralph Paglia on January 28, 2016 at 12:00pm 0 Comments

Car shopping destination Edmunds.com today released its January 2016 new car sales forecast, which predicts that 1,143,839 new cars and trucks will be sold in the U.S. in January for an estimated Seasonally Adjusted Annual Rate (SAAR) of 17.5 million.

The projected sales would be a small decrease from January 2015, but would still deliver a healthy SAAR to kick off the new year.

Additional details are contained within the Edmunds.com press release shown further below.

If any ADM Professionals have questions about the forecast, or if you'd just like to have a…
Continue

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Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

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Internet Sales Manager Resources and Blogroll

ADM Professional Community Blogroll:
1. Social Media Optimization 

3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

7. Toyota Community

8. Kia Community 

9. Toyota Social Media

10. Social Media Marketing 

11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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