Professional Community for Car Dealers, Automotive Marketers and Sales Managers
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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC
Professional Community
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Ralph Paglia
Editor-in-Chief
Arnold Tijerina
Editor, Content Marketing
Dan Weik
Editor, Reputation Management
Tom Gorham
Editor, From The Trenches
Richard Bustillo
Editor, GM's Perspective
Ken Beam
Editor, Vehicle Presentation Videos
Manny Luna
Editor, Video SEO
Timothy Martell
Editor, Content Marketing
New U.S. sales boss at Nissan; 2019 Ram 1500 uncovered; A Bolt experiment in the Big Apple; Contentious talks leave NAFTA fate in doubt; Elio's 3-wheeled challenge. 
GM Canada workers ratify contract, Equinox output to resume; Cadillac shifts virtual showroom strategy to larger stores; Steel a sticking point for Tesla Model 3?; Daimler recall. 
Ford offers repair to prevent Explorer CO leaks; U.S. asks for more N.A. content in autos - report; Great Wall confirms BMW talks; Horsing around with Nissan, VW, FCA and Polestar. 
by Ralph Paglia 
by Ralph Paglia 
by Ralph Paglia 
by Ralph Paglia 
by Ralph Paglia Filed under: Marketing/Advertising,Hyundai,Car Buying
Most of the hard work can be done before visiting a dealer.Continue reading Hyundai to offer new shopping service with money-back guarantee
Hyundai to offer new shopping service with money-back guarantee originally appeared on Autoblog on Tue, 10 Oct 2017 12:00:00 EDT. Please see our terms for use of feeds.
Permalink | Email this | CommentsFiled under: Marketing/Advertising,BMW,SUV,Luxury
Grab your VR goggles.Continue reading BMW invites users to take new X3 for a virtual spin on Mars
BMW invites users to take new X3 for a virtual spin on Mars originally appeared on Autoblog on Tue, 26 Sep 2017 10:30:00 EDT. Please see our terms for use of feeds.
Permalink | Email this | CommentsFiled under: Celebrities,Marketing/Advertising,Motorsports,Ford,Coupe,Performance
An exclusive look behind the scenes with Climbkhana.Continue reading Climbkhana: Ken Block explains Pikes Peak assault in latest Gymkhana video
Climbkhana: Ken Block explains Pikes Peak assault in latest Gymkhana video originally appeared on Autoblog on Fri, 22 Sep 2017 12:30:00 EDT. Please see our terms for use of feeds.
Permalink | Email this | Comments
Mike Gorun posted a blog post
Ralph Paglia posted a blog post
Bill Wittenmyer posted a videoRalph Paglia posted a discussionRalph Paglia posted a blog post
| 1 |
The text advantage: Why your dealership should use texting?Added by Thomas F. Jung on August 30, 2017 |
| 2 |
PrePaid Maintenance in the Age of Ride-SharingAdded by Mike Gorun on September 19, 2017 |
| 3 |
Confirm and Cultivate Your HVAPosted by Garry House on August 17, 2017 |
| 4 |
You Had Me at HelloAdded by Stephen Coambes on September 25, 2017 |
| 5 |
Millennial Women and Your Market ShareAdded by Anne Fleming on October 4, 2017 |
| 6 |
Research Shows Desktop Users Buy More Cars Than Mobile Using Car ShoppersAdded by Ralph Paglia on September 28, 2017 |
| 7 |
Why is it important to differentiate between mobile and desktop in SEO?Posted by Susan Daigle on September 22, 2017 |
| 8 |
Is Dealer.com Corrupting Your Data?Added by Timothy Martell on September 20, 2017 |
| 9 |
What many dealers sound like to their consumersAdded by Brian Hoecht on February 9, 2008 |
| 10 |
The Next Evolution of Social MarketingAdded by Scot Eisenfelder on October 6, 2017 |
Posted by Ralph Paglia on October 16, 2017 at 8:00pm 0 Comments 1 Like
6 Spooky Social Media Statistics From Digital Airstrike That Will Scare Most Business Owners
We live in a world of ratings and reviews. It is the virtual word of mouth, only much more powerful. In fact, 88%…
Posted by Ralph Paglia on October 15, 2017 at 3:30pm 0 Comments 1 Like
Posted by Vidushi Jain on October 14, 2017 at 5:00pm 0 Comments 1 Like
Is Email Still The Preferred Way To Reach Customers?
Customer touch points are important, however in this world of sales & marketing overload, customers have become unresponsive to sales and marketing emails that they receive…
ContinuePosted by Scot Eisenfelder on October 13, 2017 at 6:30am 0 Comments 1 Like
Is your service marketing budget out of whack?
And if so, …
Posted by Thomas F. Jung on October 13, 2017 at 2:00am 0 Comments 1 Like
Get ready for three full days of content and networking, where you’ll learn what’s working now in automotive marketing, sales and management, and how you can combine them to grow profitability at your dealership. Reserve your seat at DSES…
ContinuePosted by Black Book on October 12, 2017 at 12:00pm 0 Comments 1 Like
All vehicles are averaging a 12-month depreciation of -14.5%, assisted by heightened vehicle replacement activity following Hurricanes Harvey and…
Continue
Posted by Kevin Root on October 12, 2017 at 12:00pm 0 Comments 1 Like
The average American worker spends 26 minutes commuting to and from work each day.
And while that may not seem too bad on the surface, this adds up to about nine days each year that the average commuter spends in a car, on the bus, or on the train. Seventeen percent of us…
Posted by John Sternal on October 10, 2017 at 7:30am 0 Comments 1 Like
Jumpstart Automotive Media, a leading media, insights, and marketing solutions company and division of Hearst Autos, today announced an exclusive advertising sales representation agreement with VehicleHistory.com, an auto research website that provides consumers with free access to the most…
Posted by Mike Gorun on October 10, 2017 at 6:30am 0 Comments 0 Likes
Let’s face it. The car business can be brutal. Many in auto …
Posted by Scot Eisenfelder on October 9, 2017 at 7:00am 0 Comments 0 Likes
Chicago, IL—October 9, 2017— Affinitiv, a leading provider of marketing and technology services to automotive manufacturers and dealerships, today announced it has been selected by Maserati North America as the exclusive aftersales marketing provider for its LUX owner retention program.…
Started by Ralph Paglia in WEBSITE CONTENT - How to Get Visitors to Interact, Engaging Content, Driving Increased Website Visitor-to-Dealer Contact Conversion Rates yesterday. 0 Replies 1 Like
5 Key Car Buyer Myths and Realities Myth……Reality!1. By the time consumers reach a dealership website, they are ready tomake a purchase.76% of dealership website users say they are not ready to buy (30% are at the beginning and 46% in the middle), while dealers are only optimizing websites for those who are…Continue
Started by Chris Snellgrove in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic Oct 2. 0 Replies 0 Likes
Reputation Sensei combines brand marketing and reputation management to help businesses build, manage, protect and market their online reputation to the 91% of people that look at online reviews and reputation before making a purchasing decision. Digital Media Nation Drives Trust and Referrals with the Launch of Reputation Sensei Peachtree Corners, GA, September 18, 2017 --(PR.com)-- Digital Media Nation, a marketing agency specializing in reputation, social media and video marketing officially…Continue
Tags: marketing, reputation
Started by Garry House in PROCESS MANAGEMENT- CRM, BDC and lead Management Processes, Emails, Phone Scripts, Facility Design, Tools and Suppliers. Last reply by Ralph Paglia Oct 1. 1 Reply 2 Likes
Your Highest-Value Activity (HVA) will drive your greatest incremental profit!And most retail automotive management professionals acknowledge that the largest potential profit improvement can be achieved by generating additional vehicle sales department gross. So, I have recently made a point to ask my dealer-clients, their CFOs, their GMs, and their sales managers:“How do you…Continue
Started by Susan Daigle in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices. Last reply by GoSiter Technology Pvt. Ltd. Sep 28. 1 Reply 1 Like
Distinguishing clearly between the mobile platform and the desktop platform is of paramount importance when it comes to search engine optimization. More specifically, mobile platform has not just influenced the way businesses used to represent themselves over the internet but, it has entirely changed the concept of online branding. Now SEO experts…Continue
Started by Colin Forrest in WEBSITE CONTENT - How to Get Visitors to Interact, Engaging Content, Driving Increased Website Visitor-to-Dealer Contact Conversion Rates Sep 22. 0 Replies 1 Like
Understanding customer intent has traditionally been separated into three main categories of internet searches, NIT - Navigational, Informational, and Transactional. For many automotive dealers, as sales commonly occur in brick-and-mortar showrooms, it may be difficult for such companies to understand what they can do to improve their online visibility so that it has tangible…Continue
Tags: Intent, Customer, Understanding
Started by Jacob Griffin in FIXED OPERATIONS - Service, Parts, Body Shop, Accessories, etc. Sep 8. 0 Replies 0 Likes
Does anyone have suggestions for gaining applicants among the service department?I've tried it all from yard-signs to calling the schools and asking for people right out of training but am still having a hard time?Any input or ideas would be appreciated.Continue
Started by Jacob Griffin in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC) Sep 8. 0 Replies 1 Like
Does anyone have any standout Digital/SEO Marketing Solutions that have worked well and have stood out amongst their competition? Continue
Tags: Cadillac, Luxury, Dealer, Optimization, SEO
Started by Ralph Paglia in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC). Last reply by Colin Forrest Aug 29. 1 Reply 3 Likes
5 Ways To Boost Car Dealer Reputation from Ralph Paglia on Vimeo.Thank you to CBT News for publishing this video which shows their recommendations for the top 5 ways for a Car Dealer to improve the reputation of his/her dealership.When bad press is written or poor reviews are posted about a Car Dealership, the damaging effects can last for years. Online reviews can be disputed…Continue
Tags: Reputation Management, Reputation, Improve, Car Dealer, Top 5 Ways
Filed under: Marketing/Advertising,Hyundai,Car Buying
Most of the hard work can be done before visiting a dealer.Continue reading Hyundai to offer new shopping service with money-back guarantee
Hyundai to offer new shopping service with money-back guarantee originally appeared on Autoblog on Tue, 10 Oct 2017 12:00:00 EDT. Please see our terms for use of feeds.
Permalink | Email this | CommentsIt was so good the first time around, we had to do it again!
DealerOn’s very own Greg Gifford (“the Beard”) and Shaun Raines (“the Hair”) will share a high energy dual presentation on SEO and SEM.
This outstanding 1 hour webinar is a fast-paced Q&A format where these two experts will share detailed answers to all of your critical SEO and SEM questions. Come prepared with all of your queries and conundrums for this…
FACT: The customer experience begins long before they ever set foot inside your dealership.
Yet, many dealerships have messaging that is not always equal to reality, leaving consumers disappointed and, ultimately, spending their money elsewhere.
Authentic branding –> Happier customers –> Bigger profits
DOES YOUR DEALERSHIP NEED TO IMPROVE ITS BRANDING?
Join this…
Twitter is “What’s Happening” in the world. And when it comes to automotive, on average there are over 146,000 tweets per day with the intent of “I need a new car”. In addition to the number of people tweeting, POLK / DLX data shows that there are over 12 million in-market car shoppers on Twitter every month.
IF YOU’RE NOT USING TWITTER TO CONNECT WITH CAR SHOPPERS, YOU ARE MISSING AN ENORMOUS OPPORTUNITY!
If your dealership has been…
What do Toys R Us, Blockbuster, MySpace, Kodak and Sears all have in common?
They were once the most innovative in their industry but then failed to notice when something new was entering the marketplace to displace their success. Their stories illustrate how missed opportunities and tunnel vision can send even a mighty enterprise off-course. Furthermore, their failure to innovate should be a cautionary tale for every business to…
The Secret Formula for Customer Loyalty & Employee Retention?!
Does it really exist? Industry veteran Mat Koenig says it does!
In fact, he says that there are TWO SIMPLE STRATEGIES THAT CURB EMPLOYEE TURNOVER, BOOST CUSTOMER LOYALTY, & INCREASE PROFITS!
In this powerful webinar, Mat will share the 2 simple adjustments that can help you take your dealership to the next level without increasing your ad…
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Automotive Digital Marketing
Please use the "Sign Up" link above to complete your registration form and become a member of the industry's leading Automotive Marketing and Internet Sales Professional Community. ADM members have access to resources, connections and private events that provide them with a competitive advantage.
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October 19, 2017 from 12pm to 1pm – https://www.dealeron.com/webinar/lead-handling-like-rockstar-2-0
0 Comments 1 LikeOctober 20, 2017 from 1pm to 3pm – Online at www.UndeniableAdvantage.com
0 Comments 1 LikeOctober 26, 2017 from 12pm to 1pm – https://www.dealeron.com/webinar/secret-formula-customer-loyalty-employee-retention
0 Comments 1 LikeNovember 2, 2017 from 12pm to 1pm – https://www.dealeron.com/webinar/how-to-innovatebefore-its-too-late
0 Comments 1 LikeNovember 9, 2017 from 12pm to 1pm – https://www.dealeron.com/webinar/twitter-strategies-sell-cars
0 Comments 1 LikeNovember 16, 2017 from 12pm to 1pm – https://www.dealeron.com/webinar/art-building-authentic-brand
0 Comments 1 LikeNovember 30, 2017 from 12pm to 1pm – https://www.dealeron.com/webinar/beard-hair-ask-anything-bahama
0 Comments 1 LikeFebruary 8, 2018 at 10am to February 9, 2018 at 8pm – London
0 Comments 0 Likes
Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......
Posted by Susan Daigle on September 22, 2017
Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.
Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.
Created by Ralph Paglia Jan 16, 2009 at 10:24am. Last updated by Ralph Paglia May 10, 2010.
Added by Thomas F. Jung on August 30, 2017
Added by Lizzie Weakley on October 13, 2017
Added by Kevin Root on October 12, 2017
Added by Rachelle Wilber on October 11, 2017
Added by Thomas F. Jung on October 13, 2017
ADM Professional Community Blogroll:
1. Social Media Optimization
2. Persuasive Concepts Social Marketing
6. Weed Out Losers and Hire Winners
12. Take Control of Dealership Reputation
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Get listed on this Blogroll; send your blog title text and your blog's associated URL. Include a link to your site's page showing the ADM title text: "Automotive Digital Marketing" linked to: http://www.automotivedigitalmarketing.com to Ralph Paglia via ADM.
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