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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

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Ralph Paglia
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J.D. Rucker
Editor, Social Media 

Dan Weik
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Tom Gorham
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Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

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Auto Industry Marketing and Advertising News

Lincoln hijacks Cadillac's 'Dare Greatly' tagline

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Lincoln piggybacked on Cadillac's "Dare Greatly" tagline in Internet search results. A day after Cadillac began its new ad campaign during the Oscars, typing the tagline into Google returned Cadillac and Lincoln as the first paid results.

Continue reading Lincoln hijacks Cadillac's 'Dare Greatly' tagline

Lincoln hijacks Cadillac's 'Dare Greatly' tagline originally appeared on Autoblog on Tue, 24 Feb 2015 13:01:00 EST. Please see our terms for use of feeds.

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Luxury carmakers make way more than just cars

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Automakers can bring in some serious money from licensing out their names. It can also keep a defunct brand in the public eye.

Continue reading Luxury carmakers make way more than just cars

Luxury carmakers make way more than just cars originally appeared on Autoblog on Tue, 24 Feb 2015 10:31:00 EST. Please see our terms for use of feeds.

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Cadillac CT6 shows its face in 2015 Oscars ad [w/video]

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Cadillac spiced up tonight's Oscars' broadcast, giving viewers their first look at the brand's flagship CT6 as part of a 60-second spot.

Continue reading Cadillac CT6 shows its face in 2015 Oscars ad [w/video]

Cadillac CT6 shows its face in 2015 Oscars ad [w/video] originally appeared on Autoblog on Sun, 22 Feb 2015 21:15:00 EST. Please see our terms for use of feeds.

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Latest ADM Activity - Click "More" at bottom!

Bella Edward posted a blog post

Volkswagen Cars Between 5 To 10 Lakh

Volkswagen is a name that identifies with super performance, reliability and advanced technology taken to life by advanced engineering techniques. While the German manufacturer has its name etched in golden words in the history of car manufacturing, its entry into the Indian market has allowed us to witness the launch of some spectacular mid-level vehicles, especially in the sweep of hatchbacks. Hence; if you are eyeing on some mid-range hatchbacks and sedans, you can defintely check out the…See More
1 hour ago
JamesAndew posted a blog post

Automotive Repair Equipment Financing

The very competitive automotive repair industry depends highly on sophisticated equipment which is very expensive. Automotive repair equipments like hydraulic lifts, alignment equipment etc play a vital role in the business operations of this industry. Although expensive, they are indispensable in various repair services. Therefore automotive repair equipment financing is assuming greater importance in the automotive repair industry.The traditional lending institutions may not be willing to…See More
3 hours ago
Tom Gorham liked Ken Kolodziej's blog post 5 Reasons Data is a Savvy Car Dealer's Best Friend
10 hours ago
Jody DeVere posted a blog post

Jody DeVere 1 of 5 Influencers changing the auto industry today, says Automotive News

The age of social media is upon the auto industry. The eloquence of a beautiful picture or carefully chosen words when shared with a community can exert a powerful influence. Influencers are proliferating in the auto world, bringing change in myriad ways. Automotive News spoke with a handful of them to learn what they’re…See More
12 hours ago
Elyse Grassmuck posted a status
"For dealers who havent invested in mobile advertising, time to pull your heads out. Demand Local offers a mobile solution, so call me."
15 hours ago
Elyse Grassmuck and Ralph Paglia are now friends
15 hours ago
Profile IconJamesAndew, Tom O'Brien, guy shamir and 5 more joined Automotive Digital Marketing ProCom
16 hours ago
Mark Dubis posted a blog post

Scott Stratten Video Interview

Scott Stratten, author of UnMarketing, UnSelling and other books will be the Keynote Speaker at the April Digital Dealer Event. If you are planning on going and want to get an idea of topics Scott might cover here is an interview from last fall's Content Marketing World event in Cleveland.   You can view his video here at Carfolks.netSee More
18 hours ago
Erika Kay Simms liked Tyson Madliger's blog post A Vendor's Top Priority Should be Helping to Sell More Cars
20 hours ago
Richard Holland posted a blog post

How Customer Training Leads To Retention

With almost everything consumers purchase, there’s an owner’s manual or set of instructions for them to use.  For decades, car manufacturers have included an owner’s manual with new vehicles. Sadly, it is no secret that this tidy three hundred-page booklet is one of the least read publications produced in mass quantity.  Some car…See More
21 hours ago
Jeff Glackin shared Tyson Madliger's blog post on Facebook
yesterday
Tyson Madliger posted a blog post

A Vendor's Top Priority Should be Helping to Sell More Cars

"We can't sell the cars for you, but we can help get you more opportunities."I've heard that line dozens of times from many different vendors. I've actually said it myself at times over the last two decades on the vendor side of the automotive industry. Today, I'm here to tell you that it's not true. We really can and should…See More
yesterday
Vincent Rotondo updated their profile
yesterday
David Leger updated their profile
yesterday
Gary Jon Prough updated their profile
yesterday
David Leger replied to Mike Elliott's discussion 5 Traits Of Customer-Focused Companies
"Great article. My brother in law works at Tangerine. Customer experience is paramount there. Always has been since they came to Canada as ING many years ago. Go figure a bank with no branches would be so successful... But when you call them,…"
Wednesday
Paul Potratz posted a blog post

Easy Steps To Increase Sales With Social Media

Knowing the difference between social media and social media advertising will save you thousands and help you sell more cars. On this week’s Think Tank Tuesday, I explain what you need to know about developing an effective and comprehensive social media marketing strategy that will optimize your ROI and stop wasting money.See More
Tuesday
brett replied to J.D. Rucker's discussion Is Interest in Automotive SEO Resurging (or was it never gone in the first place)?
"This goes for most companies, and I think very few are actually nailing it: Getting "good" SEO is an objective that is somewhat of a moving target.  Many will say that relevant and new original content is the key.  They're…"
Tuesday
brett commented on Ralph Paglia's page Resources for Automotive Marketing Professionals
"Automotive Dealers and retailers will need to become ACES and PIES compliant in their auto parts mapping.  Any thoughts on where we might fit?  We build ACES and PIES compliant web solutions for the automotive industry. ACES and PIES…"
Tuesday
brett commented on Ralph Paglia's page QuickLinks
"Awesome.  First post here, and happy to be a part of the group. ACES and PIES eCommerce"
Tuesday

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The Proof Behind Website Personalization – Why Your Dealership Needs to Personalize or Perish

Posted by CDK Global on February 20, 2015 at 2:00pm 0 Comments



Megan Duncan,Digital Solutions Consultant
by Megan Duncan, Digital Solutions Consultant



Thinking differently can cause some anxiety. Just ask Katie Couric & Bryant Gumbel circa 1994. Remember the Super Bowl commercial about the advent of the Internet?

But there's no escaping the fact that the landscape of digital marketing is evolving due to the increased connectivity of content hungry consumers devouring information from around the web. Today’s…

Continue

Trucks Add Fuel To Lease Fire

Posted by John Sternal on February 20, 2015 at 1:30pm 0 Comments

Swapalease.com, the nation's largest online lease marketplace, compared truck inventory and consideration data from 2014 against 2012 and found that there has been a significant increase in the number of shoppers driving truck leases, and those looking for truck leases.

Topping the list is the Chevy Silverado, which has seen a 286.4% jump in Swapalease.com inventory, and an 89.6% increase in shopping consideration over the last two years.



Here are numbers on four of today's popular trucks showing an increase in lease activity on the Swapalease.com marketplace:



                                      Percent Change From 2012 to…

Continue

Shiny Objects and Technology

Posted by Stan Sher on February 19, 2015 at 11:50pm 0 Comments

Tools to Increase Your Business Aren’t Worth Much Without Follow-up and Training

The recent NADA Convention is over. As always, there was plenty of information to gain and a lot of shiny objects being displayed. Dealers and major executives were out with their checkbooks looking for ways to increase their business in 2015. There were countless vendors that offered websites, digital marketing (reputation management, SEO/SEM, social media, etc.), CRM, equity mining, mobile, trainingconsulting, and much more.

What shiny objects did your dealership sign up for? How will your staff use these shiny objects?…

Continue

5 Reasons Data is a Savvy Car Dealer's Best Friend

Posted by Ken Kolodziej on February 19, 2015 at 8:45pm 0 Comments

The phrases "big data" and "business intelligence" have seen their share of overuse in the digital age. The car business is the exception in many ways because nearly everyone south of the OEM level has not fallen…

Continue

Gallery View: How Craigslist Continues to Become More Shopper-Friendly

Posted by Jim Jabaay on February 19, 2015 at 8:07pm 0 Comments

For over a decade, Craigslist has been one of America's favorite ways to shop for cars. It has the raw subtlety of old newspaper classified ads while maintaining the digital benefits such as keyword searches and dense amounts of information on the vehicle, particularly through images.

Now, the platform is gaining even more users thanks to "Gallery View" on vehicle listings pages. This gives a dealership the ability to truly highlight their vehicles utilizing photos. These photos have always been an important part of the individual listings themselves, but now dealers can draw more attention to their cars while people are still search through listings. Gallery View makes the use of proper images more important than ever before.

It's not just a matter of taking the right…

Continue

What Does Cheating Teach Your Employees?

Posted by Richard Holland on February 19, 2015 at 6:00am 0 Comments

Automotive News recently carried a story about a lawsuit filed by Subaru of America against one of their franchisees. The lawsuit accuses a Southern California dealership of falsifying 224 CSI surveys in an effort to increase their CSI scores. This was after being issued a warning by the OEM in 2012 for past poor CSI performance. According to the article, when surveys arrived via email from the manufacturer, the dealership would then allegedly have employees fill them out at a neighboring dealership (that was also part of the same group). Apparently, as many as 12 employees were tasked with completing and submitting these surveys, which to me illustrates a massive failure in leadership – should it…

Continue

Automotive Marketing: How to Win Over Multitasking Shoppers

Posted by Rebecca Kon on February 18, 2015 at 2:30pm 0 Comments

Do you ever have those days where you have a million-and-one things to do, and haven’t the slightest idea how to get it all done other than to do multiple things at once? 

If you answered yes, you might not be surprised to learn that your online shoppers have this problem too. Time is of the essence, and we’re all busy, busy, busy.

But in order to gain more business from the busy crowd, your dealership needs to find ways to grab their attention and make their time worthwhile.

So how do you accomplish this?

It’s simple. You offer your shoppers ways to get their other tasks done while they are trying to buy a car or service, and as a result - you win their business!

Let’s take a look at a few ways for how your dealership might effectively execute an automotive…

Continue

Conversation Marketing: The Web is a Table for Two

Posted by Lisandra Ramos on February 16, 2015 at 12:00pm 0 Comments

We’re only two months into the year, and already the marketing world is abuzz with new terms that have been slowly sneaking their way into daily articles and brainstorming meetings.

I was actually reading a Contently article called “10 Content Marketing Buzzwords You’re Going to Hear Way Too Much This Year” when I first saw the term “conversation marketing” -- and after some research, I think it might be the buzzword of 2015.

 

What is Conversation Marketing?

Conversation marketing is when you observe your audience’s interactions on your website, and “respond” to those actions by making changes to your website to drive more…

Continue

Mike Esposito to Present "A Better Way to Customer Loyalty" to Auto Dealers Attending INSIGHT15

Posted by Mike Esposito on February 16, 2015 at 7:01am 0 Comments

FOR IMMEDIATE RELEASE

ALBANY, N.Y. – February 16th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) today announced its President and CEO Mike Esposito will speak at the INSIGHT15 Customer Loyalty and Retention Conference, March 24th through March 26th at the Rosen Shingle Creek in Orlando, FL. Esposito will present "A Better Way to Customer Loyalty: Focus on Employees First, Customers Second" to auto dealers attending the conference.

 

"Auto/Mate has no customer loyalty products or programs to promote, so what dealers will learn are pure management and leadership principles that will transform an organization," said Esposito, "True customer loyalty begins with the relationships that your employees have with your…

Continue

The Most Important Metric In Gauging Video ROI

Posted by Timmy D. James on February 16, 2015 at 6:00am 0 Comments

The question most pondered by businesses when advertising is perhaps the most important:

 

“What is my ROI?”

 

It doesn’t matter whether we’re discussing television ads, radio, 3rd party leads,

that gorilla on top of your building, or the contest you’re running on social media; all roads lead back to the ability to answer that one simple question. Dealers and their vendors use call tracking numbers, unique landing pages, and a plethora of reports to justify the monthly expense of any given marketing campaign. Some dealers swear that a product or service works, while others might complain that it does not.

 

In the case of video marketing, if you don’t believe or are unsure about its effectiveness, there’s one simple metric that you should take a look…

Continue

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Automotive Marketing and Car Dealer News from AutoBlog

Lincoln hijacks Cadillac's 'Dare Greatly' tagline

Filed under: , , ,

Lincoln piggybacked on Cadillac's "Dare Greatly" tagline in Internet search results. A day after Cadillac began its new ad campaign during the Oscars, typing the tagline into Google returned Cadillac and Lincoln as the first paid results.

Continue reading Lincoln hijacks Cadillac's 'Dare Greatly' tagline

Lincoln hijacks Cadillac's 'Dare Greatly' tagline originally appeared on Autoblog on Tue, 24 Feb 2015 13:01:00 EST. Please see our terms for use of feeds.

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ADM Professional Community Blogroll:
1. Social Media Optimization 

3. Persuasive Concepts Social Marketing  

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5. Ford Community 

6. Chevy Community

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Automotive Marketing News

Mini designers dream up a racy Clubman for 'Gran Turismo 6' video game

Mini has joined a growing list of automakers that have released high-performance concepts for 'Gran Turismo 6' on the PlayStation 3 game system.

Fiat Chrysler to review its digital agency business, report says

Fiat Chrysler Automobiles has begun a digital agency review, people familiar with the matter told Advertising Age, an affiliate of Automotive News.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

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