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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

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Ralph Paglia
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Editor, Reputation Management 

Tom Gorham
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Editor, Video SEO

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Editor, Content Marketing


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Automotive News Videos

Takata CEO Speaks Out (12/18/14)

In open letter, vows to rebuild confidence; GM, Jaguar halt in Russia; Camry Hybrid named best value; Honda on gas prices.

Acura to Show Off its 'Halo' (12/17/14)

Production NSX set for Detroit unveiling; Nissan teases new Titan; Jeep on a sales climb; Mixed reviews for 'FCA US'.

NHTSA Prepares for Fight (12/17/14)

Chief confirmed as agency takes on Takata; Mercedes USA heading south?; Volvo stores to get more personal, more Swedish.

What's Not in a Chrysler Name? (12/16/14)

U.S. unit renamed FCA US LLC; Mitsu's big break; Nissan closing gap; VW Golf, GMC Canyon named 'Best of the Best.'

Gas-Price Drop Bad for F-150? (12/16/14)

Consumers may not want to pay premium for lighter truck, analyst says; European market cools; Jag's 'transparent' pillars.

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CarChat24 Asks; Why Do Chat Providers Hide Their Pricing?

by Ralph Paglia CarChat24 Asks; Why Do Chat Providers Hide Their Pricing? Learn more by visiting http://service11.carchat24.com/CC24BusinessWeb/SignUp/CC24SignUp.aspx?CarChat24Code=CC24-08

VGT 25 Years 1 w contact

by Theresa Wells

SIGNTHENDRIVE - Looking for the Best VW Sign Then Drive Deal?

by Ken Beam Who is the Best VW Sign Then Drive Deals on the `Net??? This is the answer...... VWSignThenDrive.net See you at Douglas VW in Summit NJ!

Open House at Douglas Infiniti on 11/20/2014

by Ken Beam You are cordially invited to the Douglas Infiniti Open House on Thursday 11/20/2014 from 5:30-8:30pm Food & beverages will be served and ALL are welcomed! We look forward to seeing everyone this Thursday! Your Friends at Douglas Infiniti

Auto Industry Marketing and Advertising News

Porsche's high-tech 'mirror' turns every car into a Macan

Filed under: , , , ,

A Porsche campaign puts a large screen at a valet stand in Los Angeles. As people drive up, they see themselves pulling up in a Porsche Macan.

Porsche calls it the "Magic Mirror," but it's less a reflective device and more 12 high-def screens that track drivers pulling into the valet area at a mall in Los Angeles. As they pass the screens in their cars, they get to see what they'd look like pulling up in a Macan, Porsche's newest and smallest crossover.

It could be considered the experiential evolution of a prior campaign that let people imagine how a Porsche would look in their driveways, an idea that was taken even further by a dealer in Toronto a few years later. Check out the video to see how it was done and how it was received.

Continue reading Porsche's high-tech 'mirror' turns every car into a Macan

Porsche's high-tech 'mirror' turns every car into a Macan originally appeared on Autoblog on Wed, 17 Dec 2014 15:01:00 EST. Please see our terms for use of feeds.

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Volvo wants to sell cars online, skip most auto shows

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Volvo XC90

Volvo is completely rethinking its marketing strategy with an approach that it calls the Volvo Way to Market. The revised plan means an increase in the company's advertising budget overall and a totally different way to allocate those funds. The most dramatic shift is the Swedish automaker's decision to begin selling its models online directly to customers worldwide.

Volvo is leaving out specifics of its online sales strategy at the moment, but it promises that the approach doesn't push out its current dealers. According to Reuters, models sold through the web still go through the seller network for delivery. "We don't see a car distribution network without dealers in the foreseeable future," said company sales boss Alain Visser in an interview with Reuters.

The automaker already tested the online waters this year with the Special Edition XC90 that sold out in 47 hours and for the 120 US reservations of the S60 and V60 Polestar models. Tesla has been one of the major proponents of direct sales thanks in part to its unique model of having discrete stores. However, BMW and Ford have also made attempts at it in some regions.

Volvo is also cutting back on big auto show launches and plans to focus on just three events each year in the near future: the Geneva Motor Show, the alternating Shanghai and Beijing Motor Shows and the Detroit Auto Show. Instead of making reveals at the others, the company wants to conduct its own annual event to showcase vehicles. The strategy includes cutting back on sponsorships as well, except for the Volvo Ocean Race.

In perhaps the most bizarre move of the bunch, the automaker wants its dealers to highlight the brand's Swedish heritage. This means including "sound and smell elements that portray a Scandinavian spirit," according to the company's press release, plus Swedish cuisine in the waiting area. Read the full announcement below and look forward to enjoying some lingonberry jam during your next showroom visit.

Continue reading Volvo wants to sell cars online, skip most auto shows

Volvo wants to sell cars online, skip most auto shows originally appeared on Autoblog on Mon, 15 Dec 2014 15:44:00 EST. Please see our terms for use of feeds.

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The Volt Dance had precedent; meet the Chevy Footlockers

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The Chevy Footlookers

Marketing in the auto industry can get weird sometimes - really quite bizarre, in fact. For example, remember the Chevy Volt dance from the 2009 Los Angles Auto Show? If not, a group boogied to a song about the electric car, and it was every bit as awkward (and hilarious) as that sounds. In fact, that innocent bit of promotion lives in infamy, as some pundits grabbed hold of it during General Motors' bailout and asked why America's tax dollars were going to such things.

The Chicago Auto Show has been digging through its vault of vintage videos, and it has come up with something that might actually be worse than that Volt-themed routine. They're called the Chevy Footlockers, and they're a dance troupe somehow promoting the Cavalier at the 1988 Chicago show. The connection between the car and their routine is unclear, but it's gloriously cheesy in a Chippendales-meets-AC Slater sort of way. Also, there are props towards the end, but we aren't going to spoil them for you, because you just have to watch for yourself.

As a bonus, there's another (brief) clip below showing a female dance group with the Geo Tracker at the '91 Chicago show, and they sing, too. Scroll down to watch both of these oddities.

Continue reading The Volt Dance had precedent; meet the Chevy Footlockers

The Volt Dance had precedent; meet the Chevy Footlockers originally appeared on Autoblog on Sat, 13 Dec 2014 18:59:00 EST. Please see our terms for use of feeds.

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Alexander Lau commented on Peter Martin's blog post Stop Viewing it as Reputation Management and more Like Identity Marketing
55 seconds ago
Alexander Lau commented on Peter Martin's blog post Stop Viewing it as Reputation Management and more Like Identity Marketing
"Just call Vendasta at http://www.vendasta.com. That's all you need. We are transparent in this approach, albeit we still perform a managed service. If Vendasta is good enough for DealerRater, that's whom they use, BTW, it's good…"
2 minutes ago
Rob Hagen posted a video

Webinar Recording - Unlocking the Power of Facebook Ads

51:13
Facebook ads are going to be huge in 2015 and I dove into every aspect up them in this 1 hour webinar.
57 minutes ago
Vincent Rotondo posted a status
"Take a Lot-Master for a Test Drive! http://ads.campaigndesignpro.com/LotMaster/"
2 hours ago
Mike Elliott posted a discussion

Are you selling Cars or iPads?

A good friend of mine recently shopped for a new car. He’s a pretty tech savvy person, but oddly enough, didn’t know much about the vehicle that he was thinking of buying. He said that he asked numerous questions of his salesperson regarding miles per gallon, safety features, and available options. Each time, the salesperson would try to find the answer on an iPad. My friend complained that he ended up leaving without ever getting a straight answer. He told me that he got the feeling that the…See More
2 hours ago
Rebecca Kon posted a blog post

Emotion + Information = Expert Selling

It is said that people buy with their emotions. However, what really happens is a mix between influential information and emotional cues.MarketingProfs provides some great insight about the different degrees of emotion and logic in the buying process. …See More
5 hours ago
Richard Holland posted a blog post

Video Games: Using Employee Interests To Train

Despite the many tools available and the best of intentions, many dealerships struggle with providing ongoing professional development for their staff. Whether it’s because of the volume of customers that need handling; lack of time; or worry about taking a technician or salesperson out of commission – even for a short period of…See More
6 hours ago
Renee Hans and Mike Elliott are now friends
7 hours ago
Tom Gorham liked Brian Cox's blog post Don’t Be So Serious!
16 hours ago
Kevin C Kempff Sr. left a comment for Ralph Paglia
"Ralph,    I have just moved from a Ford dealership, to a Chevy/GMC/Buick/Cadillac store. I was assigned the duty of trying to add some lead source companies, to help generate more internet business.  I was hired to specifically help…"
yesterday
Paul Rushing commented on Paul Potratz's blog post What Exactly Are We Selling?
"Have you ever sold a car retail?"
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Jody DeVere updated their profile
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Kevin C Kempff Sr. and Ralph Paglia are now friends
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Anne Fleming posted a blog post

How Customer-Centric is Your Dealership? Take the Test!

We are well into December. It's time to take stock of your year and your accomplishments. It’s definitely time to have fun and to be mindful of what is ahead. As we turn the corner into a new year, 2015, today’s Women’s Wednesday you are invited to take a short, interactive quiz to evaluate where there is room to expand your dealership’s customer excellence. And in doing so, your competitive edge.The idea to establish a quick test came from a family of dealerships with extraordinarily high CSI…See More
yesterday
John Sternal posted a blog post

END-OF-YEAR LEASE DEALS; MONTHLY PAYMENT MINDSET FUEL RISING LEASE CREDIT APPROVALS ENTERING DECEMBER

Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during November continued to increase, fueling even more end-of-year momentum for lease applications and vehicle exchange rates. November saw an approvals rate of 84.2%, the second-highest monthly lease approvals rate during 2014 (August saw 85.7%).The monthly approvals rate was driven by early holiday lease campaigns and offers, with a rising number of lessees exchanging vehicles from brands such as…See More
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Clark Faint updated their profile
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Tom Gorham liked Paul Potratz's blog post What Exactly Are We Selling?
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samauden replied to Mike Elliott's discussion 7 phrases that improve the customer experience
"These words or tactics shall definitely instill confidence about a company from customer's perspective.Also, these shall also help in boosting the employers confidence while dealing with the customers"
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ADM Blog Posts

Don’t Be So Serious!

Posted by Brian Cox on December 15, 2014 at 6:30am 0 Comments

A little over a month ago, a couple of employees at a car dealership in Illinois published a music video on YouTube titled “Keys In A Box,” which parodied a sketch from Saturday Night Live.

These two individuals proceeded to have a great time and showcased their dealership in a creative and fun way. Their reward? Over 67,000 views in just one month, as well as compliments from Jalopnik, Edmunds and AdWeek. I wouldn’t be surprised if this helps place the dealership top-of-mind when a local customer is ready to buy their next vehicle.

 

Having fun with your branding and being creative with any videos can help you stay top-of-mind with your customer base. Think of the Volkswagen commercial that debuted a few Super Bowls ago – the one…

Continue

What Exactly Are We Selling?

Posted by Paul Potratz on December 16, 2014 at 9:00am 1 Comment

Market To A Lifestyle

Each person leads a different lifestyle than the next so stop with the general ads and start getting more specific! 

Make your audience feel like you're speaking directly to them. Talk about the tough trucks on your lot and target it to construction workers, people with boats, or even those interested in country music.


On this episode of Think Tank Tuesday, learn how to give your ads a more personal feel that users can connect with.

Stop Viewing it as Reputation Management and more Like Identity Marketing

Posted by Peter Martin on December 15, 2014 at 10:13am 2 Comments

Reputation management has been around for longer than the internet. It's not new. In the past, it's been considered public relations, branding, customer service, word of mouth; the list of different components associated with old school reputation management is huge.

In the automotive industry, it's become a buzzword that encompasses all of these things to some extent. It has been more easily quantified in the form of online reviews on sites like Yelp, Google+, and DealerRater, but it's still pretty much the same thing that it's always been. Treat customers right, fulfill their needs, address their concerns, and ask them to tell others about their experience. That's how reputation management has always been and that really hasn't changed.

What has changed is the way…

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Proactive Live Chat

Posted by TERRY GIBSON on December 11, 2014 at 2:16pm 0 Comments

WestJet: A No Holds Barred Customer Loyalty Strategy

Posted by Richard Holland on December 11, 2014 at 5:00am 0 Comments

Last year, WestJet pulled off an elaborate scheme whereby flight passengers met with a virtual Santa at the gate to share any Christmas wishes. Upon arrival, these passengers were beyond delighted to discover the very gifts they had just wished for circling the baggage carousel. The whole caper was filmed and edited into a story that has been viewed by over 37 million people to date.

 

Just last week, WestJet pulled it off again. This time, however, they chose to take their holiday plans to a small, poverty-stricken village in the Dominican Republic. Santa’s sleigh was staged in the middle of the village, where both children and adults could relay their Holiday needs and wishes to Santa via video. Not long afterwards, a huge party was held to…

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3 Horrifying Fails of Dealership Follow-Up Emails

Posted by Rebecca Kon on December 10, 2014 at 12:33pm 1 Comment

Your dealership follow-up process impacts the effectiveness of everything from your live chat service to your advertising efforts. Without proper follow-up, shoppers don’t buy...and then your dealership doesn’t make any money.

With that in mind, and you might want to sit down for this...after doing some research, I’ve discovered a horrifying reality…the email follow-up process is broken for many dealerships.

Yes, you read that right. The email follow-up process is broken, and it needs mending ASAP!

So in an effort to repair the dealership email follow-up process, I’ve outlined below three ways that dealership emails are currenting failing, and also given the solutions dealerships can use to prevent these horrible email fails and win back their shopper satisfaction and sales!…

Continue

R.I.P Organic Reach: Now Let’s Talk About Engagement

Posted by Paul Mirek on December 10, 2014 at 10:30am 13 Comments

Answers to your burning questions about Facebook’s big changes—and what you can do next 

With a single blog post, Facebook sent tremors through the marketing community in mid-November. The cause? A forthright admission that “new volume and content controls for promotional posts” will significantly decrease the distribution of this type of content starting in January 2015.  

Is this going to make things tougher for your dealership? Well, most likely—but making the most of free marketing tools, whether it’s social media or SEO, has never been a sure thing. However, just how much your dealership should be worrying depends on where you’re focusing your social…

Continue

How To: Handling The Showrooming Customer At Your Dealership – AutoMotion Webinar

Posted by Josh Knutson on December 10, 2014 at 7:30am 0 Comments

Showrooming has taken over the automotive industry with mobile customers changing the way in which dealerships interact with consumers:

  • Are customers shopping your competitors right on your showroom floor?
  • Has your dealership become over-run with smart phone engaged consumers, and you don’t know how to handle them?
  • Are you loosing car sales due to your lack of strategy to handle the mobile shopper?

If you answered YES to all the above, then this educational webinar is for you!

** Stay tuned for the LIVE dealership question and answer session at the end of the…

Continue

Saving Money is Often a Matter of Saving Time

Posted by Jim Jabaay on December 9, 2014 at 10:48pm 0 Comments

In the car business, we often look to increase sales while decreasing spend. We're a budget-conscious industry, so that normally means spending less money and doing things manually. In many cases, that's fine. In some instances, the money saved by doing things manually actually costs a dealership more in the way of time spent.

Time is money. We've all heard the idiom. It's very true, particularly when it comes to automotive digital marketing. It's very easy for dealers to fall into the trap of cutting costs for the sake of cutting costs, but when does the cost savings actually start costing you money?

In our segment of the industry, the easy example is to look at Craigslist, eBay Motors, and social media as places where dealers can post inventory manually. It's not hard but it does…

Continue

Scion Selects 3 Birds to Energize its Dealer Communications Program

Posted by Paul Mirek on December 8, 2014 at 2:08pm 0 Comments

All-new Scion Showroom digital newsletter offers new way for brand to communicate with dealers and staff

Chapel Hill, N.C., December 8, 2014 – Building on proven experience in consumer-focused branded messaging, 3 Birds is honored to announce its selection as the exclusive provider for Scion’s internal dealership and staff communication newsletter, Scion Showroom. The partnership kicked off in June 2014 and breaks new ground in translating Scion’s Tier 1 branding principles and marketing and advertising support to the Tier 3 level. 3 Birds is responsible for all major elements of the communications program, including creative and content asset development, responsive web design technology, and easy email sending and tracking to further Scion’s goals of continuous innovation,…

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Automotive Thought Leader Journal

Automotive Marketing and Car Dealer News from AutoBlog

Porsche's high-tech 'mirror' turns every car into a Macan

Filed under: , , , ,

A Porsche campaign puts a large screen at a valet stand in Los Angeles. As people drive up, they see themselves pulling up in a Porsche Macan.

Porsche calls it the "Magic Mirror," but it's less a reflective device and more 12 high-def screens that track drivers pulling into the valet area at a mall in Los Angeles. As they pass the screens in their cars, they get to see what they'd look like pulling up in a Macan, Porsche's newest and smallest crossover.

It could be considered the experiential evolution of a prior campaign that let people imagine how a Porsche would look in their driveways, an idea that was taken even further by a dealer in Toronto a few years later. Check out the video to see how it was done and how it was received.

Continue reading Porsche's high-tech 'mirror' turns every car into a Macan

Porsche's high-tech 'mirror' turns every car into a Macan originally appeared on Autoblog on Wed, 17 Dec 2014 15:01:00 EST. Please see our terms for use of feeds.

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Google Blog Articles, News and More

A Year in Search: the moments that defined 2014

Every year, we reflect on the moments that made us laugh, smile from ear to ear, or stay gripped to our screens in our annual Year in Search. In 2014, we were struck by the death of a beloved comedian, and watched news unfold about a horrific plane crash and a terrifying disease. We were captivated by the beautiful game, and had fun with birds, a bucket of ice, and a frozen princess.

Watch our video to rediscover the events, people and topics that defined 2014:

Wishing the genie goodbye
“You're only given a little spark of madness. You mustn't lose it.” The passing of beloved comedian and actor Robin Williams shook the world, bringing many people online to search for more information and to remember—and putting Williams in the #1 spot on our global trends charts. There was even an uptick in searches related to depression tests and mental health in the days following his death. We revisited his iconic roles in movies like Aladdin and Dead Poets Society and found solace in gifs and memes that captured Williams’ spirit.

All the world’s a stage
Nothing brings people together like sports, and 2014 had one of the biggest athletic events in recent memory. The World Cup in Brazil had its fair share of unforgettable moments and had everyone glued to their TVs and mobile devices all summer. From Luis Suarez’s bite heard around the world, to Tim Howard's superman performance vs. Belgium, to Germany’s incredible run to their fourth title, the competition certainly lived up to its reputation and topped the charts.

While sports brought people together, so did a good cause. This year, awareness for Amyotrophic Lateral Sclerosis, better known as ALS or Lou Gehrig’s Disease, reached an all-time high around the world due to the viral ALS Ice Bucket Challenge. As celebrities and everyday people alike braved a bucket of ice cold water for a cause, donations to help find a cure for the illness hit almost $100 million.
Into the unknown
How could a plane just vanish into thin air? In the wake of the disappearance of Malaysia Airlines Flight 370, that question propelled the mystery to the global trends charts. As the investigation continued on the ground and online, people stayed hopeful for a happy ending despite the dim odds: searches for “mh370 found” outnumbered searches for “mh370 lost.”

Here’s the full list of our top 10 global trending searches:
You can find more on these top searches and more at google.com/2014

Explore the stories from the year, one chapter at a time
On our Year in Search site, you can take an in-depth look at the stories that made 2014 unforgettable. From the rise of the selfie, to understanding if we search for “how” more than “why,” each chapter shares a glimpse into the people and events that drove this year forward.
We've also made it easier to find the trending topics of the year directly from Google Search. For the first time, a simple search for [google 2014] will give you a peek at what made the top trending lists from around the world. And you can follow more insights from the year with #YearInSearch. So take a moment to appreciate what this year had to offer. It’ll be 2015 before you know it.

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Automotive Marketing News

Smartphone app Zubie adds automotive retail and service perks

Drivers don't need a calendar to let them know when to go in for a service check -- Zubie can tell them. And now, the smartphone app is offering perks as well.

U.S. market has never been more competitive, IHS says

The battle for market share among the largest eight automakers in the U.S. has never been greater as the range between them continues to narrow, a report from IHS Automotive said today.

Will the CFPB redefine 'larger'?

Auto industry watchers that formally weighed in on the Consumer Financial Protection Bureau's definition of 'larger' auto lenders took predictable positions before the public comment period closed last week.

Ford's stop-motion drag racer hits YouTube

Ford of Europe jam-packs its latest hit from stop-motion drag racer Snowkhana, 'SNOWKHANA THREE: YuleTube,' with pop culture references aplenty.

Volvo to skip most auto shows; focus will be on Detroit, Geneva, China

Volvo is shifting its focus from auto shows to market more directly to buyers as part of a broader realignment of its marketing efforts that will place more focus on digital outreach.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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