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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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Ralph Paglia

Arnold Tijerina
Editor, Content Marketing 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing

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Tesla's Delay Could be Chevy Bolt's Gain (2/20/18)

Tesla's delay could be Chevy Bolt's gain; Beating Benz, BMW; Marchionne gets $12M in pay, $36M in stock; VW's electric Vizzion; Lexus, Kia product teases; Stymied by stink bugs.

A Lifeline for GM Korea? (2/20/18)

GM said to offer debt-to-equity swap to buoy Korea unit; Toyota finds way to cut EV battery costs; Hyundai Nexo rolling tech showcase; World without Camrys?; Cars, pets and Google.

Magna CEO's Worry: A 'Socialist' Canada (2/16/18)

Magna CEO's worry: A 'socialist' Canada; Vacuum-maker Dyson plans 3 electric vehicles; Ghosn on making EVs at profit; Late-model Ram pickups recalled; Global sales on track to rise.

5 Most Popular Automotive Marketing Videos of Past 30 Days

4. Tip of the Day - "The Shadow Knows"

Added by CPI Results on February 15, 2018

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Top 5 Most Popular Automotive Marketing Photos of Past Month

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Auto Industry Marketing and Advertising News

What do Americans want in their cars? More cameras — and dogs

Filed under: ,,,

Google compiles its first Automotive Trends Report, based on search data from three global markets. Americans' first loves are dogs and cameras.

Continue reading What do Americans want in their cars? More cameras — and dogs

What do Americans want in their cars? More cameras — and dogs originally appeared on Autoblog on Mon, 12 Feb 2018 10:30:00 EST. Please see our terms for use of feeds.

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Latest ADM Activity - Click "More" at bottom!

Lizzie Weakley posted a blog post

Auto Insurance: How to Find the Best Deal for Your Car

Car insurance can get fairly expensive, regardless of where you live. You can easily find yourself paying too much and if you’re a fairly safe driver, you have every reason to be concerned. While it is possible to get a better deal, you might need some advice on how to go about it. Here are some…See More
2 hours ago

Kelly Kleinman posted a blog post

100+ Used Car Dealers per Week Listing on New Classified Site at No Charge for Listings or Leads!

The concept is quite simple; give used car dealers a place to list their inventory, send them free leads, and get someone else to pay for it! Seems simple enough right? staff is signing 100+ dealers per week to their state-of-the-art automotive classified site that they espouse as being “free for life” to any and all car dealers with used car inventory. For any dealers with doubts as to the expected veracity of this classified…See More
6 hours ago
Chad Snelson and CPI Results are now friends
8 hours ago
John Sternal posted blog posts
10 hours ago
Black Book posted a blog post

Mainstream Car Segments Holiding Prices

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here…See More
10 hours ago
Ujj Nath posted a blog post

The Golden Rule for Change and Improvement

The automotive industry as we know it is undergoing a transition. From electric cars, to ride sharing, to autonomous cars, the landscape is rapidly changing. With consumers demanding convenience, and technology that radically changes the customer experience, we should brace for a decade of disruptive change. All this change…See More
11 hours ago
Steve White posted a blog post

Making a Better Mousetrap: Leverage Consumer Behavior to Increase Conversions

As I have mentioned in past blogs, few customers complete lead forms, making it very difficult for dealers to track the source of their sales. Without this information, it’s virtually impossible to make educated decisions about how to spend your marketing dollars. It’s time to build a better mousetrap so that dealers get…See More
11 hours ago
Mike Gorun posted a blog post

Don’t Forget Mr. & Mrs. Cellophane!

People are motivated by many different things. Some by money. Some by time off. But one of the most universal ways to motivate an employee is by recognition. For the most part that recognition comes from external sources; perhaps a customer compliments the employee either in person or via an online forum – then management reacts…See More
12 hours ago
CPI Results liked CPI Results's blog post ‘Customer Satisfaction Surveys Are Dead’
13 hours ago
CPI Results posted blog posts
13 hours ago
Vidushi Jain posted a blog post

Round Robin vs Lead Grabber - FAIR Does Not Mean BEST

Round Robin is one of the most common way leads are assigned to sales reps. And there are strong arguments like fair and equal distribution in favor of round robin. However FAIR does not essentially mean the BEST asThe odds of qualifying a lead drop 21 times if called in 30 minutes vs 5 minutes.Round robin adds latency: A…See More
CPI Results's 4 blog posts were featured
Scot Eisenfelder's 2 blog posts were featured
sara callahan's blog post was featured

What is Content Marketing?

Content Marketing has become an Automotive Buzzword Recently With developing technology and the Internet taking over our lives, PR and marketing terms constantly develop and shift in meaning. So, I thought a little primer on content marketing might be useful! The classic definition of marketing typically involves activities such as ads, coupons and direct mail pieces,…See More
CPI Results liked CPI Results's blog post "Sell a lot of Product. And Make a lot of People Happy"
Ralph Paglia posted a blog post

Pirelli Develops New Tire Specific To New McLaren Sports Car

PIRELLI P-ZERO AND MCLAREN SENNA: A SHARED JOURNEY FROM TRACK TO ROAD Milan – Pirelli and McLaren have started a new chapter in their long-standing technical partnership, which will be one of the most challenging in history. Namely, Pirelli has developed tires to guarantee the very highest performance levels on and off track for the…See More
Profile IconBrown Nissan Del Rio, ricardo allen, Johnny Isaacs and 2 more joined Automotive Digital Marketing
Scot Eisenfelder posted blog posts
Bill Wittenmyer posted a video

Witt's Wise Words - You Are Your Own Brand

Create and Have Your Own Brand Reputation takes a long time to create and can be destroyed overnight. ELEAD1ONE Partner gives some insight into creating your...
Bill Wittenmyer posted a blog post

ELEAD1ONE Introduces DealBuilder Digital Retailing Solution for Auto Dealers

Game-changing application is designed to keep dealerships central to the online car-buying processAtlanta, GA – Feb 19, 2018 – ELEAD1ONE today introduced DealBuilder for auto dealerships, an online car-buying application that guides customers through the entire vehicle purchase process with the involvement of dealership personnel. DealBuilder can be used either in-store with DealerBuilder…See More

ADM Blog Posts

Fort Bend Kia Adds More Than $416,000 to its Bottom Line with Affinitiv’s Social Roots™ 1:1 Facebook Campaigns

Posted by Scot Eisenfelder on February 19, 2018 at 6:30am 0 Comments

Chicago, IL—Feb 19, 2018—In 2017, Fort Bend Kia added more than $416,000 to its bottom line with Affinitiv’s Social Roots TM 1:1 Facebook campaigns. Social Roots 1:1 is a unique digital advertising solution that leverages DMS data…


Expand Your Digital Service Marketing Strategy

Posted by Scot Eisenfelder on February 19, 2018 at 6:30am 0 Comments

When a person wants to buy a vehicle, a dealership is the first place they think of. When a person needs to get their vehicle serviced, a dealership is not necessarily the first place they think of. For service, there’s plenty of choices and competition for dealers.


That’s why service marketing is…


Want to Change the World? Start by Making Your Bed

Posted by CPI Results on February 18, 2018 at 5:48am 0 Comments

If you make your bed every morning, you will have accomplished that first task of the day.

When Adm. William H. McRaven, retired, was…


How Galpin Became Legendary

Posted by CPI Results on February 17, 2018 at 1:00pm 0 Comments

Bert Boeckmann never intended to be the largest Ford retailer.

But he found that having well-run sales and fixed operations led to economies of…


What is Content Marketing?

Posted by sara callahan on February 16, 2018 at 7:00am 0 Comments

Content Marketing has become an Automotive Buzzword Recently

With developing technology and the Internet taking over our lives, PR and marketing terms constantly develop and shift in meaning. So, I thought a little primer on content marketing might be useful!


The classic definition…


How To Use The Law Of Reciprocity To Sell More Cars

Posted by Wendell Hardy on February 16, 2018 at 6:53am 0 Comments

Have you ever noticed that it’s easier to get people to do something for you after you’ve done something for them? Social psychologists call this the “Law of Reciprocity” and, in a nutshell, the theory is that when we do something for…


Negotiation-Free Pricing Done Well In Lexus Plus

Posted by CPI Results on February 15, 2018 at 2:48pm 1 Comment

Many of today’s car buyers want a different dealership experience.…


Tennessee Gets a New Recall Law and Consumers Aren’t Happy!

Posted by Chris Miller on February 15, 2018 at 5:10am 0 Comments

January 1 saw the enactment of Tennessee House Bill 141, to the collective groan of consumers. In a nutshell, this new law prevents consumers from suing car dealers if they purchase a used vehicle with an open safety recall, as long as it was…


In Video Marketing, the Car Should Be the Star

Posted by Timmy D. James on February 15, 2018 at 4:54am 0 Comments

Video marketing is becoming more important as consumers increasingly choose this medium over others. That’s exactly why almost every platform has shifted to a video-centric algorithm.  


I’ve spoken many times about the types of video a dealership should produce outside of inventory videos to create…


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have been more interested in domestic problems

Started by christinediaz retaliation in Uncategorized or Does Not Fit Into Any Pre-Defined Category Feb 9. 0 Replies

The crowning moment of any opening service: the last leg of the torch relay and also the light of the Olympic caldron. Inbee Park, the golfer, is among the final torch bearers.Winter Olympics 2018 Live StreamWinter Olympics 2018 LiveWinter Olympics 2018 Live2018 Winter Olympics Live…Continue

How to Excel at Managing Change!

Started by Garry House in DEALERSHIP MANAGEMENT, MONITORING and REPORTS - Achievements, Milestones, Sales Team and Organizational Leadership Topics, awards or achievements you and your team have earned Jan 25. 0 Replies

When your dealership organization implements projects or initiatives to improve productivity, seize opportunities, or address other key issues, it usually requires changes…changes to processes, job roles, organizational structures, and/or applications of new technology. However, it is actually the employees of your dealership who have to ultimately change how they do their jobs.Change management is the discipline that guides how we prepare and support our employees to successfully adopt change…Continue

How To Really Make Money Selling Used Cars

Started by Michael Pokora in FIXED OPERATIONS - Service, Parts, Body Shop, Accessories, etc. Jan 16. 0 Replies

5 Big ideas to Improve Used Vehicle Profitability in 2018 Making money in used vehicles can be a very lucrative side of the automotive business, yet most dealers leave a great deal of margin on the table with each transaction.  To really be good at this side of the business, it helps to understand some of the larger economic…Continue

Tags: cars, in, 2018, used, on

What Concerns Do You Have As A Marketer Going Into 2018?

Started by Ralph Paglia in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic Jan 8. 0 Replies

Forget ad blocking – or even ad fraud. Those are low on the totem pole of industry issues causing concern for marketers and advertisers as they roll out their marketing plans for 2018.Instead, viewability and accurate measurement is the biggest cause for concern, according to a…Continue

Tags: Marketer, Going, Into, 2018, A

Ideas to attract service staff?

Started by Jacob Griffin in FIXED OPERATIONS - Service, Parts, Body Shop, Accessories, etc.. Last reply by Michael Pokora Jan 5. 1 Reply

Does anyone have suggestions for gaining applicants among the service department?I've tried it all from yard-signs to calling the schools and asking for people right out of training but am still having a hard time?Any input or ideas would be appreciated.Continue

Will There Be An American Reckoning In 2018?

Started by Ralph Paglia in RANTS, RAVES, OPINIONS and HUMOR; For the Uncensored Voice of Car Guys and Gals - What's Bugging you?!?! Got something funny or ironic? Need to Vent? Jan 1. 0 Replies

“Banned” Book by Best-Selling Author Predicts...American Reckoning of 2018A loud “crack!” sends a shiver down your spine.The statue falls from its pedestal, face first, into the dirt below.The crowd cheers as a heavy-set woman stomps on its head and spits. Others follow…You take your wife’s hand and cross to the other side of…Continue

Tags: 2018, Reckoning, American

Do You Have a 20+ Minute Daily One-Way Commute?

Started by Garry House in RANTS, RAVES, OPINIONS and HUMOR; For the Uncensored Voice of Car Guys and Gals - What's Bugging you?!?! Got something funny or ironic? Need to Vent? Dec 28, 2017. 0 Replies

It seems like I’ve recently been getting more inquiries like the following from client-dealers and their managers:“I know I can become a more effective and productive leader/manager, but how can I learn how to do this without adding an increased time investment to my professional life. I’m already committed for 60+ hours per week!”Well at least they’re not saying 80+ hours per week like I was frequently hearing during the 2003 – 2010 period! And although I think that 60+ hours per week may…Continue

Unique Digital/SEO Marketing Solutions?

Started by Jacob Griffin in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC). Last reply by Dale Ferrell Dec 15, 2017. 1 Reply

Does anyone have any standout Digital/SEO Marketing Solutions that have worked well and have stood out amongst their competition? Continue

Tags: Cadillac, Luxury, Dealer, Optimization, SEO

11 Car Sales Email Templates From Jazel To Boost Your Appointment Rates

Started by Ralph Paglia in PROCESS MANAGEMENT- CRM, BDC and lead Management Processes, Emails, Phone Scripts, Facility Design, Tools and Suppliers Dec 11, 2017. 0 Replies

11 Brilliant Car Sales Email Templates To Boost Your Appointment RatesSometimes it feels like emails are writer’s-block magnets. You know you have to send one, but when it comes down to it, none of the words are coming to…Continue

Tags: Boost, To, Your, Appointment, Rates

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FREE WEBINAR: Experts from Bing Share Critical new Research on Paid Search

DO YOU CURRENTLY SPEND MONEY ON SEARCH ENGINE MARKETING? Our friends at Microsoft and Bing have been hard at work studying online automotive consumer behavior and they have put together some incredible information you just have to see!

Join experts from Bing as they discuss new proprietary…

Time:February 22, 2018 from 12pm to 1pm
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Automotive Marketing News

NBA All-Star Weekend boosts Autotrader's new site

Autotrader took advantage of its long-standing NBA sponsorship to promote its redesigned website and set a record in online traffic during All-Star Weekend.

Why Aston Martin is mulling risky move into F1

Aston Martin CEO Andy Palmer envisions the automaker entering Formula One as an engine supplier by 2021.

Dodging a bad review, Subaru fell into awd country

In 1969, Consumer Reports gave the Subaru 360 a rare designation: "not acceptable." Oh, and the magazine also called it "the most unsafe car on the market."

Remote software updates help build dealer service business, suppliers say

Automakers could use over-the-air software updates to prompt owners with customized messages directing them where to take their vehicles for service, suppliers say.

AutoNews Now: How Subaru found the key to U.S. market

How Subaru found the key to U.S. market; Wrestler John Cena moves to quash Ford lawsuit; NHTSA stretched too thin?; Trump's GM Korea boast; Jeep ad riles fish fans.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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