Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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AutoDigitalMarketing@Gmail.com

2701 N. Rainbow Blvd.
Unit 2202
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505-301-6369

Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Automotive News Videos

Keeping Drivers on a Long Lease (8/27/15)

Surge in longer car leases; Sergio to run Ferrari?; Photos of redesigned Kia Sportage; Dodge Barracuda creates a buzz; Challenger companion?

Consumer Reports' Best Car Ever (8/27/15)

Consumer Reports' best car ever: Tesla Model S P85D; Honda CR-Z face-lift; BMW's 7-Series goal; Trump's Ford fallout; EV rebates in Conn.

Product Surprises for FCA Dealers (8/26/15)

FCA surprises dealers with Barracuda, Charger plans; End of FCA sales streak?; Report: Ford mulling new Bronco; Keyless-ignition danger; Making mergers work; What would Tashi drive?

Ford Ranger U.S. Comeback? (8/26/15)

Ford Ranger U.S. comeback?; Honda sets Civic debut; Hyundai's 'Gran' Vision; Jaguar's F-Pace boast; Toyota to resume in Tianjin; Dodge performance strategy gets in gear.

Sneak Peek at '17 Chevy Equinox (8/25/15)

Sneak peek at '17 Chevy Equinox; Stormy Wall St. may dampen Aug. sales; Owners ignoring tech, study finds;Land Rover tackles rugby in ad.

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Recharge Wrap-up: Shell Eco-Marathon 2016, Apple poaches Tesla Autopilot expert

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Apple adds Tesla engineer to its autonomous driving tech team. Salvador Duran joins Trulli Formula E. Shell Eco-Marathon 2016, registrations begin. Fuels America ad targets President Obama on RFS.

Continue reading Recharge Wrap-up: Shell Eco-Marathon 2016, Apple poaches Tesla Autopilot expert

Recharge Wrap-up: Shell Eco-Marathon 2016, Apple poaches Tesla Autopilot expert originally appeared on Autoblog on Mon, 24 Aug 2015 18:28:00 EST. Please see our terms for use of feeds.

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Toyota turns lemonade into hydrogen fuel for Mirai

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The third in Toyota's Fueled by Everything campaign for the Mirai hydrogen fuel cell sedan features Nikki Glaser talking up the energy possibilities in leftover lemonade.

Continue reading Toyota turns lemonade into hydrogen fuel for Mirai

Toyota turns lemonade into hydrogen fuel for Mirai originally appeared on Autoblog on Sun, 23 Aug 2015 09:02:00 EST. Please see our terms for use of feeds.

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Recharge Wrap-up: Audi 'Plugging In' video, Citroen e-Mehari rumors

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Audi celebrates Plugging In with the Newport Folk Festival. Tesla Firmware 7.0 image surfaces. IRS publishes biodiesel tax credit notice. Will C4 Cactus-based Citroën e-Mehari debut at Frankfurt?

Continue reading Recharge Wrap-up: Audi 'Plugging In' video, Citroen e-Mehari rumors

Recharge Wrap-up: Audi 'Plugging In' video, Citroen e-Mehari rumors originally appeared on Autoblog on Fri, 21 Aug 2015 17:56:00 EST. Please see our terms for use of feeds.

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Latest ADM Activity - Click "More" at bottom!

Jeannine Fallon posted a blog post

Stock Market Fluctuations and Car Sales

August 2015 car sales could have been stunted by the roller coaster known as the stock market, but that hasn't happened. Edmunds.com analysts predict that 1,538,958 new cars and trucks will be sold in the U.S. in August for an estimated Seasonally Adjusted Annual Rate (SAAR) of 17.4 million. The projected sales will be a 2.1 percent increase from July 2015, but a 2.8 percent decrease from August 2014. That year over year decrease is easily…See More
12 hours ago
Joseph Little posted a blog post

The Tools to Help You Discover Your Market

Use What You HaveFinding your target market is a key part of a successful marketing strategy. Whether you want to highlight new inventory, promote an event, grow your service department’s customer base, or simply boost business, defining your ideal audience is key.It’s easy to be generic when marketing because the hope is always to connect with as many different demographics as…See More
13 hours ago
Michael Meyers posted a blog post

Timing is Everything: How the Auto Industry Uses Life Events to Target Hot Prospects

Timing is Everything: How the Auto Industry Uses Life Events to Target Hot ProspectsIn automotive marketing, timing is everything. Purchasing a new car, making large repairs, or even changing auto insurance are all major decisions that consumers often don’t take lightly. Therefore, it’s imperative for auto marketers to use actionable insights into the consumer’s…See More
14 hours ago
Garry House posted a discussion

One Size Does Not Fit All

In an article that I wrote several years ago (which you may wish to review at http://garryhouse.com/serv01.htm), I stated that “There are today, and there probably always will be, as many different compensation plans as there are dealerships. That is the nature of our business…...to be individualistic....to have a unique dealership culture….reflected in the way we treat our customers and our employees. And management and sales "pay plans” are…See More
15 hours ago
Ian Nethercott updated their profile
16 hours ago
David Metter posted a blog post

May the Phone Be With You - Why Mobile Marketing Is Taking Over

Have you ever walked down the street and all of a sudden had your phone alert you that you’re near a Starbucks or Walgreens, automatically displaying your loyalty card in Apple Passbook or Google Wallet? Or perhaps you have received push notifications from Waze and other apps that deliver real-time notifications based on your…See More
16 hours ago
Linda Wilson posted a blog post

Tips For Rv Sellers Planning To Go The Dealership Route

Should I directly approach an auction house to sell my recreational vehicle (RV), or should I sell my RV online, or should I just let it stay with me forever? Do you often ask yourself these questions when you see your rig grow old in the backyard? It doesn’t matter how dearly you love your mini home-on-wheels. Selling a dated rig is the wisest thing to do, whether you want to invest the proceeds in a new one or save the cash. How? Well, you can certainly sell it on your own, or better, you can…See More
yesterday
Mark Konrad Eck liked Joseph Little's blog post Discover Your Market: Your Employees
yesterday
Mark Konrad Eck liked Ralph Paglia's blog post Are You a PowerDealer? Numbers Reveal The Truth
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Joseph Little posted blog posts
yesterday
Kylie Anderson commented on Ralph Paglia's page Nissan Dealers
"Boulder Nissan 2285 28th St, Boulder, CO 80301 (303) 443-8110 www.bouldernissan.com Visit our dealership in Boulder, CO for a great selection on new and used Nissan vehicles, parts and services at competitive prices."
yesterday
Kylie Anderson commented on Ralph Paglia's page Chevy Dealers
"Priority Chevrolet 1495 S Military Hwy, Chesapeake, VA 23320 (757) 264-7298 www.prioritychevrolet.com Priority Chevrolet: Your #1 Car Dealership in Chesapeake and the Surrounding Virginia Beach Area"
yesterday
Ralph Paglia posted a blog post

Are You a PowerDealer? Numbers Reveal The Truth

The Power In NumbersWritten by Barry CourterJ.D. Power’s Power Information Network and PowerDealer are giving dealers the data they need to stay competitive in the marketplace.Want to know whether young girls aged 12 to 16 prefer Coca-Cola in a bottle or in a can? You can bet Coke bottlers know that info and a whole lot more, and armed with that information they create entire marketing strategies.Since 1993, researchers at J.D. Power and…See More
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Black Book posted blog posts
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Amanda Meuwissen posted a video
yesterday
Jeannine Fallon updated their profile
yesterday
Jeannine Fallon and Ralph Paglia are now friends
yesterday
Joseph Little's 2 blog posts were featured
yesterday
Steve Tamulewicz's blog post was featured

Is SEO worth my time and money?

It’s a confusing topic with the tangibility of a voodoo spell.   What does it take to really make it worth the effort?We use search engines to find what we want on the Internet, so the common perception is that our product or service needs to be found on Google or we can’t sell anything.Well, maybe or maybe not. There are a few…See More
yesterday
David Metter's blog post was featured

8 Things Dealers Can Do To Increase Their Show Rates

When handling Internet leads, the lack of response by customers, the appointments that don’t show and the unrealistic expectations often frustrate internet managers and dealers. Show and closing rates in the low to mid-teens is not uncommon, compared to the total number of leads received. I thought I would share some best practices…See More
yesterday

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Discover Your Market: Your Employees

Posted by Joseph Little on August 24, 2015 at 3:31pm 0 Comments

4 Reasons Marketing to Your Employees Matters

Employees are the lifeblood of your dealership and have the most impact on your customer loyalty. If that sentence made you cringe, you probably aren’t doing all you can to ensure your employees are actively engaged and have the tools and guidance necessary to fully do their jobs. Marketing to customers may be the key to bringing in business, but who is responsible for truly conveying the message of your business to consumers? Who gives customers the first impression at your dealership, has meaningful conversations with consumers on the lot, and spends time in the service center showing customers how to check their oil? Who informs customers about their financing options, fosters relationships, and creates customer loyalty? Your very own employees.

Correctly marketing…

Continue

Is SEO worth my time and money?

Posted by Steve Tamulewicz on August 24, 2015 at 8:30am 0 Comments

It’s a confusing topic with the tangibility of a voodoo spell.  

 

What does it take to really make it worth the effort?

We use search engines to find what we want on the Internet, so the common perception is that our product or service needs to be found on Google or we can’t sell anything.

Well, maybe or maybe not. There are a few things to consider before jumping into the deep and mysterious waters of the SEO world, but we need to understand the ROI (return on investment), the timeframes involved and compare those to other marketing options. 

  • How many visitors can I expect to my website for every keyword that I get to the top…
Continue

73% of U.S. Americans Have a Social Network Profile

Posted by Joseph Little on August 24, 2015 at 7:43am 1 Comment

#73 – 99 Things About Social Media with Joey Little

In little less than a decade, social media has exploded from being a part-time diversion for students to a staple in everyday consumer life.  Today, 73% of the U.S. population has a social media profile—a 6% increase from last year.   This is a significant statistic that represents the sway social media has within the U.S. marketplace.

As your dealership processes the dramatic impact social media has on the consumers and the way they now shop and research goods and services, it’s important to focus on a game plan that will place you in a position to successfully grow your business.  With a majority of the U.S. population leaning on…

Continue

8 Things Dealers Can Do To Increase Their Show Rates

Posted by David Metter on August 24, 2015 at 5:30am 0 Comments

When handling Internet leads, the lack of response by customers, the appointments that don’t show and the unrealistic expectations often frustrate internet managers and dealers. Show and closing rates in the low to mid-teens is not uncommon, compared to the total number of leads received.

 

I thought I would share some best practices from my observations working both in and with dealerships, that can be used to increase the number of customers contacted that actually visit the dealership.

  1. Respond promptly – One of the most common setups in Internet departments is to have Internet sales managers (ISM) also serve in sales positions. A typical pay plan will see an ISM compensated by sales commissions, so that is where there focus will be. Therefore, when a customer comes…
Continue

Is Your Email Marketing Strategy Putting You Above The Rest?

Posted by Paul Potratz on August 22, 2015 at 1:30pm 2 Comments

Email Marketing is an important strategy, which when performed properly and effectively, it will set you above the rest of the competition. Our team has outlined their Best Practices, which formulate and structure our Email Marketing.

 

BUILD ACCURATE & TARGETED LISTS

 

This is the most important rule when sending emails for any occasion. Like any other marketing avenue, targeting is the key to increasing efficiency and reducing waste. Start by segmenting your lists. If you send sales and service email blasts, at the very least, you need two separate lists. Optimistically, you should have a list for both new and used sales prospects. Then you can decide if you would like to narrow that list down even further. For service leads, you should have a list of…

Continue

Don’t pull the plug on Google Plus just yet

Posted by Jeff Glackin on August 21, 2015 at 6:00pm 2 Comments

Many people, mostly marketers, have been trying to declare Google Plus dead since the day it started on June 28th, 2011. I think it has mostly come from a lack of understanding. Google Plus is not Facebook. To treat it that way is why so many have failed to see any value from it. Each platform requires an understanding of their unique audience and a plan around reaching that audience. Remember connecting Facebook and Twitter auto feeds? Yeah, me too, and it failed miserably. It wasn’t the platforms, it was the lack of effort and the lack of understanding of each platforms unique audience.

I have been selling Google plus as an addition to our social media offering for several years now. Why? I have seen its unique value. Has it been at the same level of Facebook? In most cases it doesn’t…

Continue

We need to have a serious discussion about your showrooms.

Posted by Paul Potratz on August 21, 2015 at 1:58pm 0 Comments

All of your advertising won't help you if your showroom and digital showroom aren't managed correctly. Too many dealers are ignoring two of their biggest points of sale. On this episode of Hard Facts, learn where you maybe making your mistakes and what to do about them. 

Self-Driving Cars, Wave of the Future?

Posted by Paul Potratz on August 21, 2015 at 1:33pm 0 Comments

 

          Google has said they are testing their self-driving car prototype this summer on the streets of California. Are we, as humans, ready to give up control of driving ourselves?

            If you were to visit Google’s page endorsing their self-driving prototype you will be greeted with some staggering statistics. The likes of which include “94% of accidents in the U.S. involve human error.” Their claim is that if building a car loaded with sensors, lasers, and cameras to detect movement in all direction it will greatly reduce the possibility of an accident. The prototype also has a rounded shape, which, will help…

Continue

Why Your Business Should Focus on Long Tail Keywords

Posted by Mark Frost on August 21, 2015 at 12:00pm 0 Comments

When business owners think of SEO, they most likely think of ranking #1 for the most obvious search terms in their area. And while those are arguably the most high-value single targets for your SEO efforts, these terms, such as "[SERVICE] in [CITY]," are also the most competitive.

Because of this, businesses should explore options for long tail keywords when doing keyword research for SEO campaigns.

Long tail keywords, on top of being easier targets, have a lot of unique advantages over their short tail brethren that can open up a lot of doors for businesses looking to increase conversions.

So the…

Continue

St Louis BizTalk St Louis SEO

Posted by Jonathan Floyd on August 21, 2015 at 9:36am 0 Comments

(314) 627-5988 SEO St Louis. One of the best local SEO companies that helps small businesses with improved SEO services that gets more customers and sales with reputation videos that go viral.

http://www.stlouisbiztalk.com/st-loui...

http://youtu.be/Rd6jLyO8OYk



Video Caption



St Louis BizTalk

Let me ask you this important question...



What if you could have a near endless stream of exclusive red hot buyer leads, who are ready to pay you and will be...



Happy to refer you to their…

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Automotive Marketing and Car Dealer News from AutoBlog

Recharge Wrap-up: Shell Eco-Marathon 2016, Apple poaches Tesla Autopilot expert

Filed under: , , , , , , , ,

Apple adds Tesla engineer to its autonomous driving tech team. Salvador Duran joins Trulli Formula E. Shell Eco-Marathon 2016, registrations begin. Fuels America ad targets President Obama on RFS.

Continue reading Recharge Wrap-up: Shell Eco-Marathon 2016, Apple poaches Tesla Autopilot expert

Recharge Wrap-up: Shell Eco-Marathon 2016, Apple poaches Tesla Autopilot expert originally appeared on Autoblog on Mon, 24 Aug 2015 18:28:00 EST. Please see our terms for use of feeds.

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Google Blog Articles, News and More

Improving Public Alerts for hurricane season

Ten years ago, Hurricane Katrina ravaged the Gulf Coast of the United States, flooding cities, displacing thousands of people, and causing billions of dollars worth of damage. It is the costliest natural disaster, and one of the deadliest hurricanes, in U.S. history.

After rescue efforts began in the immediate aftermath of Katrina, some Googlers wondered how they could connect people with useful information and resources related to the storm. With the help of many third-party organizations, small groups of our employees worked to display satellite imagery of affected areas in Google Earth and helped build searchable databases so people could check on the safety of friends and loved ones. These early efforts later became some of the standard actions taken today by the Google Crisis Response Team following natural disasters, from hurricanes to earthquakes to tsunamis.

As the U.S. enters hurricane season again, Katrina remains a stark reminder of the devastation a storm like that can cause. We want to be as prepared and as helpful as possible for the next one—no matter where it hits, or how big it is. So we’re always working to improve our Crisis Response efforts to help people stay safe and informed during these events.

With that in mind, we've launched some improvements to weather forecasts and Public Alerts in Google Search to track storms during this year's U.S. hurricane season. Now, when you search the web for information about particular storms or tornadoes, you may see:

  • A map showing your location in relation to the oncoming storm
  • Visualizations of its forecasted track, wind severity and arrival time, courtesy of NOAA
  • Concise instructions for preparing and staying safe, customized for the estimated intensity of the storm and its arrival time relative to your location, from FEMA and ready.gov

The safety recommendations you receive will be tailored to reflect the current status of the event and your context. For example, if you search for a specific storm when it’s still several days away, you may see a map of the developing weather event and a recommendation to start preparing an emergency kit. If the storm is only hours away from your location, you might receive a reminder to start charging your phone in case power goes out. And if you search when the storm is nearby, you'll get the most urgent information, like how to avoid injury from fast-moving water or flying debris.

Tropical storm alert with precise location, wind details and customized safety checklist. Improved tropical storm alerts like this will appear in Search on mobile and desktop.

Not every storm is as devastating as Katrina was, but they all have the potential to cause damage, disrupt lives, and uproot communities. By providing useful, accurate, early-warning information, we want to do our part to help people prepare. More information won’t stop natural disasters from occurring, but it can go a long way to keeping people safe, and in some cases, could even save lives.

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Internet Sales Manager Resources and Blogroll

ADM Professional Community Blogroll:
1. Social Media Optimization 

3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

7. Toyota Community

8. Kia Community 

9. Toyota Social Media

10. Social Media Marketing 

11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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Automotive Marketing News

Tesla Model S breaks Consumer Reports' test scale

Tesla's high-performance Model S P85D scored a 103 on Consumer Reports' ratings scale meant to top out at 100, forcing the magazine to recalibrate its ratings.

Hyundai concept will showcase brand's performance credentials

Hyundai is trying to burnish its performance credentials and will unveil an 'ultimate concept car' at next month's Frankfurt auto show that expands on the company's sporty N subbrand and showcases racing design.

New car technologies often unused by drivers, J.D. Power finds

A new study from J.D. Power suggests that automakers are investing billions into technologies that a considerable number of drivers aren't using. J.D.

Land Rover pumps up for Rugby World Cup

In 'We Deal in Real,' Land Rover captures the intensity of the aggressive sport with a supercut of tackles, runs and feats of strength.

Mercedes won't end Saints stadium pact with new 27-year Falcons deal

Mercedes-Benz doesn't have an option to end its naming rights agreement with the New Orleans Superdome and will now sponsor the stadiums for two NFL teams in the same division.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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