Professional Community for Car Dealers, Automotive Marketers and Sales Managers
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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC
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Editor, Social Media
Editor, Reputation Management
Editor, From The Trenches
Editor, GM's Perspective
Editor, Vehicle Presentation Videos
Editor, Video SEO
Editor, Content Marketing
Added by Tyson Madliger on March 20, 2015
Added by J.D. Rucker on April 2, 2015
Added by Jeffery Sterns on March 19, 2015
Added by Cory Mosley on March 25, 2015
Added by Erika Kay Simms on March 29, 2015
Added by Mike Gorun on March 26, 2015
Posted by Mike Elliott on March 26, 2015
Added by Tom Gorham on April 10, 2015
Added by Cory Mosley on April 10, 2015
Added by sara callahan on April 8, 2015
Started by Bobby Morales in DEALERSHIP MANAGEMENT, MONITORING and REPORTS - Achievements, Milestones, Sales Team and Organizational Leadership Topics, awards or achievements you and your team have earned. Last reply by Brian Amberg Apr 10. 3 Replies 2 Likes
Started by Helen Smith in Uncategorized or Does Not Fit Into Any Pre-Defined Category. Last reply by Tim Elliott Apr 10. 1 Reply 0 Likes
Started by Helen Smith in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic. Last reply by Kathy Miller Apr 8. 26 Replies 0 Likes
Started by Paul Accinno in WEBSITE CONTENT - How to Get Visitors to Interact, Engaging Content, Driving Increased Website Visitor-to-Dealer Contact Conversion Rates. Last reply by Brian Amberg Apr 8. 1 Reply 1 Like
Started by Mike Elliott in RANTS, RAVES, OPINIONS and HUMOR; For the Uncensored Voice of Car Guys and Gals - What's Bugging you?!?! Got something funny or ironic? Need to Vent?. Last reply by Mike Elliott Mar 28. 2 Replies 2 Likes
Started by Rydyment Thompson in Uncategorized or Does Not Fit Into Any Pre-Defined Category Mar 24. 0 Replies 0 Likes
Started by Jim Canto in DEALERSHIP MANAGEMENT, MONITORING and REPORTS - Achievements, Milestones, Sales Team and Organizational Leadership Topics, awards or achievements you and your team have earned Mar 19. 0 Replies 0 Likes
Editor’s Note: Repost from SEM professional Jon Miller, VP of Marketing at Marketo. Marketo is a client of TopRank Online Marketing and provides B2B marketing automation software in the form of pay per click management, landing page optimization and integration with salesforce.com.
With Jon’s B2B software marketing…Continue
Many business owners struggle to balance their entrepreneurial duties with leveraging the their marketing dollars full business-building potential.
But at the end of the day – your strategy there to bring your message to as many people in your target audience as possible. Create awesome value for your clients, and then communicate that value effectively.
But what message are you sending out to the world… and how well is that message baked into every touch point you have with your audience?
That message is called your Unique Selling Proposition, or U.S. P.
It’s what helps you…Continue
At the end of March, Amazon announced the launch of what they’re calling “Amazon Home Services.” This new service by Amazon enables customers to order services for their homes without the inconvenience of having to search for these service providers, obtain references and obtain pricing. Services range from television installation, painting contractors, electrical work and… you guessed it… auto mechanics. No, Amazon isn’t hiring a workforce of skilled employees waiting to come to your house. In essence, Amazon is simply the middleman in this new arena, facilitating transactions between participants in the program and the consumer. These services all have up-front pricing so the consumer knows exactly what the costs are. In addition, each service provider is reviewed by a previous…Continue
There's a stigma that comes with working in the automotive industry. It has had an effect over the years on a dealership's ability to retain high quality people, particularly on the sales floor. How can we solve this?
Before we can answer that question, it's important to understand why the problem exists in the first place. Wages can be an issue, but as Jim Ziegler mentions in the video below, it's not necessarily the biggest concern. Hours and pressure from a salesperson's spouse has had an influence and could be the biggest reason that dealers lose their best people. Many salespeople work crazy hours and that has an impact.
Another issue comes back to the stigma itself. Because of flaws in the past within the industry, being in the car business has brought about poor…Continue
Consumers looking to purchase lease takeovers will utilize WeGoLook to complete auto inspections prior to the transaction.
WeGoLook announces it has signed an agreement with Swapalease.com as their exclusive automotive inspection company for off lease and trade-in vehicles this week. This strategic relationship will provide Swapalease customers the opportunity to purchase auto inspections prior to lease takeovers.
“It’s important to offer car shoppers the ability to get an accurate assessment of the vehicle they’re interested in taking over,”
Scot Hall, Executive Vice President of…
When you have two people who have combined for over two decades of working with automotive website providers, you would think that they the company they would build together would be another website provider. It wasn't. There's a reason for this.
Search and social are the marketing venues we chose to pursue for one big reason: minimal parody. Car dealers have seen products and services come and go where there seems to be very little difference between one player and another. That's not the case in either search marketing or social media marketing. Sure, there are similarities between products, but the results delivered by one company can be completely different from the results delivered by another. That's not the case in other areas such as website marketing where switching from one…Continue
In the digital world, your merchandising takes place on your VDP Pages, making your VDP Pages one of (if not “the”) most valuable pieces of digital real estate that you have today. The goal of the merchandising on your VDP Pages is to get a consumer emotionally attached to the vehicle, to take “mental ownership.” Or, at a minimum, to generate enough interest that the shopper will come to your store and take a test drive. If you can’t obtain one of these goals, then you hope that your presentation of the vehicle at least had a large enough impact on the shopper that they will remember one of your vehicles as they continue…Continue
Need an extra push to meet your sales goals? If you haven't capitalized on tax refunds yet, now is the time. On this week's Hard Facts, Samantha covers last minute strategies to get people in the door.