Automotive Digital Marketing ProCom

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

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Automotive News Videos

Honda Admits Airbag Reporting Failure (11/21/14)

Company says it didn't properly notify feds, faces fine; GM's new quality, purchasing chiefs; VW sits out Super Bowl; BMW i3 is all green.

Takata Grilled in Senate Hearing (11/20/14)

Lawmakers seek independent investigation of airbag crisis; ZF, TRW deal on track; Fiat 500X ready for snow; Chevy concept racer.

Arizona Sues GM for $3B (11/20/14)

State says automaker hid safety defects; Toyota minivan passes key crash test; a $250,000 Caddy?; slow sales for fast rides.

Automakers Tied to Takata (11/19/14)

Switching to a new supplier may be difficult, analyst says; Bentley's 'Grand' car; Maybach's lush interior; Leno gives an SRT.

Takata: Full Recall Could Risk Lives (11/19/14)

Airbag maker says nationwide effort would strain thin supplies; Audi's future styling; fresh Explorer, 300; Mazda's new baby.

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Top 5 Most Popular Automotive Marketing Photos of Past Month

SIGNTHENDRIVE - Looking for the Best VW Sign Then Drive Deal?

by Ken Beam Who is the Best VW Sign Then Drive Deals on the `Net??? This is the answer...... VWSignThenDrive.net See you at Douglas VW in Summit NJ!

Open House at Douglas Infiniti on 11/20/2014

by Ken Beam You are cordially invited to the Douglas Infiniti Open House on Thursday 11/20/2014 from 5:30-8:30pm Food & beverages will be served and ALL are welcomed! We look forward to seeing everyone this Thursday! Your Friends at Douglas Infiniti

Guide to Driving Etiquette [Infographic]

by Todd Bryant The infographic will guide you through the little quirks of driving we tend to forget and ultimately turn you into more than just a better driver, but a better person on the road, too. Please feel free to share it on your blog using the code below: Please include attribution to Bryant Surety Bonds with this graphic.

CarChat24 Asks: Why Do Chat Providers Hide Their Pricing?

by Ralph Paglia CarChat24 Asks: Why Do Chat Providers Hide Their Pricing? Leaderboard Ad - http://www.carchat24.com

CarChat24 Asks: Why Do Chat Providers Hide Their Pricing?

by Ralph Paglia CarChat24 Asks: Why Do Chat Providers Hide Their Pricing? Skyscraper Ad - http://www.carchat24.com

Auto Industry Marketing and Advertising News

2015 Toyota Sienna goes overboard to promote a SpongeBob movie

Filed under: , , , ,

SpongeBob Movie-themed 2015 Toyota Sienna

Good marketing is a huge portion of making a film successful, and Toyota and Nickelodeon are going overboard to promote the upcoming SpongeBob Movie: Sponge Out of Water with this custom 2015 Sienna inspired by the cartoon character at the Los Angeles Auto Show.

The exterior is decorated to look just like SpongeBob, but his maniacally smiling face on the hood and windshield might be pure, uncut nightmare fuel for a segment of the child population. The ring on the roof actually blows bubbles too, and the look gets finished off with matching blue and yellow wheels.

If you get past SpongeBob's crazed expression and take a peek inside, you find even more cartoon cues. Each of the seats is upholstered to evoke the shows stars, and all of the trim has nautical inspiration as filtered through the series' animation style. The floor is a sandy beige, blue wood trim runs over the dashboard and sides and the roof has airbrushed clouds. Of course, it's hard not to miss a ship's wheel that replaces the usual steering wheel.

While it's certainly bizarre, kids might dig the bright colors, while their parents check out the Sienna. The van's also going on a cross-country promotional tour to advertise the movie ahead of its February 6 release. Scroll down for all of the info about this cartoon car.

Continue reading 2015 Toyota Sienna goes overboard to promote a SpongeBob movie

2015 Toyota Sienna goes overboard to promote a SpongeBob movie originally appeared on Autoblog on Thu, 20 Nov 2014 11:41:00 EST. Please see our terms for use of feeds.

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Volvo launches XC90 configurator site

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Volvo XC90 Configurator

In many ways the 2016 Volvo XC90 defines the future of the Swedish brand. The SUV is the introduction of the company's Scalable Product Architecture modular platform that should underpin most of its future models. It's also the first big chance to see whether consumers accept a model like this that's only available with four-cylinder power, granted a mill that is both turbocharged and supercharged. The configurator for this Swedish hopeful is just hitting the Web giving customers a chance to see what they think.

The only available powertrain on the XC90 at the moment is the 2.0-liter Drive-E with 316 horsepower and 295 pound-feet of torque, an eight-speed automatic transmission and all-wheel drive. The base price starts at $48,900, plus $925 for destination, but that number can balloon quite quickly. Upgrading to the R-Design package tacks on $4,000 or the even plusher Inscription package adds $5,600.

Furthermore, there are several option packages to add some extra tech and comfort to the SUV. The Vision Package with a backup cam is an extra $1,600, two versions of the Climate package to keep occupants warm come to $1,050 and $1,950, respectively, and the Convenience Package that includes adaptive cruise control adds $2,000. Depending on trim, there are up to 13 colors available in an attractive variety, although all but two add $550 to the price. There are also a wide variety of leather upholsteries to choose from.

We tricked our Volvo out and ticked most of the option boxes to bring the price to $64,820, including destination. Head over to the configurator to see what Sweden's latest SUV would cost you.

Volvo launches XC90 configurator site originally appeared on Autoblog on Tue, 18 Nov 2014 11:00:00 EST. Please see our terms for use of feeds.

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What you missed on 11.17.14

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uturn

Ford Shelby GT350 Mustang Return of the Shelby GT350

The Shelby GT350 nameplate has quite a bit of history. Not only does it carry a legendary name on its hind quarters, it also holds the distinction of being one of the most track-capable Mustang models in Ford's history. In other words, this new Shelby GT350 you see to the right has a lot to live up to. Here's hoping its new flat-plane-crank 5.2-liter V8 proves to be as exciting as it sounds.




2016 Audi S6 We drove the 2016 Audi S6

More power, more technology and more aggressive looks. That pretty much sums up the changes made to the Audi S6 for 2016, which sounds mighty fine to us. We liked the Audi S6 already, but more, assuming it's done well, is always welcome. Read all about our experience with the S6 here.






Lincoln Black Label Lincoln adds Black Label to MKZ and MKC

Lincoln will take a step into further luxury waters starting in December with the launch of its new Black Label. For an additional $5,995 on top of the car's purchase price, buyers of new MKZ and MKC models can sign up for the new Black Label program, which brings with it new interior trimmings, free car washes and lots more. Read all about it here.




Top Stories

What you missed on 11.17.14 originally appeared on Autoblog on Mon, 17 Nov 2014 19:31:00 EST. Please see our terms for use of feeds.

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Latest ADM Activity - Click "More" at bottom!

Yoey Thamas is now friends with Ralph Paglia and Mike Elliott
6 hours ago
Profile IconSylvain Amiot, Kenneth Garcia, Ron Carson and 1 more joined Automotive Digital Marketing ProCom
7 hours ago
Mike Elliott posted a discussion

What Comes First: The Sale or the Financing?

There are a lot of mysteries in life. What happened to the lost city of Atlantis? Does Bigfoot really exist? Who shot JFK? For car dealers, unlocking the secret to sales and financing isn’t science fiction, but it can be cause for good debate. Is it best to sell the car and then find the financing, or secure the financing and then find the right car? The answer is a little of both.When a customer comes to you looking to make a purchase there are a lot of things that happen almost…See More
13 hours ago
Mike Elliott liked Earl Weingarden's profile
yesterday
Angela Smith posted a blog post

The Power Of Online Classified Ads & Used Cars

As the Internet continues to become more all-important to business, companies that actually take advantage of it intelligently continue to grow and improve. However, not everyone knows how to harness the power of the web, and otherwise successful companies sometimes fail to adapt to the times. Among all the SEO articles and get-rich-quick schemes, a powerful Internet marketing tool involving classified ads is being used with fantastic…See More
yesterday
Earl Weingarden posted a status
"SUBARU DEALERS, dvMail's donating $100 to the Share charity of your choice when you sign up for a December prospecting email campaign."
Saturday
CDK Global posted a blog post

4 Simple Ways To Boost Clicks & Conversions on Your Dealership Website

by Rob Campbell, Performance Improvement Consultant4 Simple Ways to Boost Clicks & Conversions on Your Dealership WebsiteIn 1996, I helped design and build the first website for my father’s GM dealership. The “interweb” was in its infancy and most car dealerships didn’t even have dial-up Internet service, let alone a website. I’ll be honest, we had no idea what we should build, and thinking proactively about how customers would interact with what we built never even crossed our minds.…See More
Saturday
Dave Haynes posted a blog post

Create Quality Dealer Video Promos Without Busting Budgets

Video is well established as a powerful dealer marketing - whether it's for local or regional broadcast, on line, mobile or the digital signs in local dealers and surrounding businesses.But there's always been a big barrier in the way of dealers who wanted to use video-driven marketing - high creative production costs.Getting a good-looking video ad spot can easily cost several thousand dollars from an agency, and much more so from larger agencies. Even local freelance motion graphic designer…See More
Friday
Catherine Brock updated their profile
Friday
Borrell Associates posted a video
Friday
Alexander Lau commented on J.D. Rucker's blog post After Further Review, the Call of the Field Stands. Links Still Drive Rankings.
"I've dumped gShift for SEO PowerSuite, it does what 50 tools perform. THE 50 TOOLS YOU DON'T NEED if you have SEO PowerSuite http://www.link-assistant.com/news/50-tools.html Check out the list of 50 SEO tools that thousands…"
Friday
Paul Potratz posted a blog post

Do You Meet The Standards?

Why Google Says You Need To Go Mobile If you aren't mobile friendly, you may want to think about getting a mobile platform. Google ran A/B testing last month that will impact your mobile traffic.This week on Hard Facts, learn about this new tool that could deter potential customers from clicking on your links if they're searching from their cell phones.See More
Friday
Rebecca Kon posted a blog post

The Top Ten Auto News Stories of the Week: November 15 - 21

Happy Friday, Auto Dealers!Are you ready to read the top automotive news and blogs from around the Web? We have some really interesting topics for you today, including: Toyota’s hydrogen fuel cell car, NADA’s Sales Forecast for 2015, 3 ways dealers are connecting with the modern tech-savvy shopper, and more!…See More
Friday
Alexander Lau commented on J.D. Rucker's blog post After Further Review, the Call of the Field Stands. Links Still Drive Rankings.
"I'll say it again: What does Google want? They want relevant, real content on the internet that people want to read and tell other people about. If Google doesn’t bring you the most relevant content when you search, they aren’t…"
Friday
Alexander Lau commented on Joseph Little's blog post Another Reason Google Should be #1 on Your Strategy for Gathering Positive Public Reviews.
"Yep! That includes DealerRater, etc."
Friday
Ken Beam commented on Ken Beam's blog post Hey ADM`ers! This has nothing to do with selling cars....... but I need your help please???
"Hi Ralph! Thanks a lot! Hey I got an article published in this months December issue of Fur-Fish-Game Magazine! You can probably find the magazine at a Quick Check, convenience-type store out in your neck of the…"
Friday
Mike Elliott posted a discussion

NHTSA: Not Enough Evidence to Force Nationwide Takata Airbag Recall

A high-ranking official at the National Highway Traffic Safety Administration was defending federal safety regulators' decision not to mandate a national recall of all cars affected by defective airbags manufactured by Japan’s Takata. According to The Detroit News, Deputy NHTSA Administrator David Friedman was preparing to tell a U.S. Senate committee that the agency doesn't have sufficient data to force a nationwide recall, and that such a broad action could divert limited replacement parts…See More
Friday
Alexander Lau commented on J.D. Rucker's blog post After Further Review, the Call of the Field Stands. Links Still Drive Rankings.
"New Google advisory will benefit ‘mobile-friendly’ sites 7 things marketers need to know about the impact of Google’s latest change on…"
Friday
Alexander Lau commented on J.D. Rucker's blog post After Further Review, the Call of the Field Stands. Links Still Drive Rankings.
"Well Contented (Relevant Content) Site + Backlinks (in and around) Well Contented / Respected Site(s) = S.E.O or whatever we are calling it these days Domain authority still matters (backlinks built on sites with high page rankings of PR 5-9 = Great…"
Friday
Earl Weingarden commented on J.D. Rucker's blog post After Further Review, the Call of the Field Stands. Links Still Drive Rankings.
"Content will always come first, but links are an important signal. The issue is that they must be quality links and low quality/spammy links must be avoided at all costs. You will be penalized and a top of first page ranking could become a second or…"
Friday

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ADM Blog Posts

When An Apology Isn’t An Apology

Posted by Richard Holland on November 20, 2014 at 6:00am 0 Comments

Regardless of how hard you work to ensure that your customers have an excellent experience, mistakes happen. No doubt you’ve had customers complain about something – it took too long for their vehicle to be serviced, there was a miscommunication in pricing during the sale, or a general failure to deliver on promises (big or small). Whether the complaint is relayed to the frontline employee, or the customer felt the need to go directly to management, apologies are usually made.

 

The problem is that, at times, your customer feels that they have received an empty apology and can recognize this type of apology a mile away. These “nonpologies” don’t accomplish anything more than relaying indifference to the customer.

 

Examples of nonpologies are:

 

“We made a…

Continue

Another Reason Google Should be #1 on Your Strategy for Gathering Positive Public Reviews.

Posted by Joseph Little on November 19, 2014 at 11:18am 1 Comment

Why should Google be the first place to accumulate positive public reviews? Go to Google and type "lunch Near Overland Park KS"

Google just did a "go screw yourself Yelp".

Looks like its just for food and lodging, but knowing Google this will expand quickly. 

Looking for the Best VW Sign Then Drive Deal in Union Cty. NJ? | VW Sign Then Drive Headquarters

Posted by Ken Beam on November 19, 2014 at 10:40am 0 Comments

 photo SIGN_THEN_DRIVE_zps09f15665.jpg
Powered by
Douglas Volkswagen
491 Morris Ave.
Summit NJ 07901

DouglasVW.com

NJ Infiniti - Open House at Douglas Infiniti this Thursday 11/20 & you are cordially invited!

Posted by Ken Beam on November 18, 2014 at 1:06pm 0 Comments

You are cordially invited to our Open House this Thursday!

Click the picture to find out more info.

Douglas Infiniti in Summit is having an Open House this Thursday 11/20 from 5:30-8:30pm.

Food & beverages will be served. Plan on stopping by to see the 2015 Infiniti Models.

We look forward to seeing everyone!

Your Friends at Douglas Infiniti

It’s All a Matter of Perspective

Posted by Mike Gorun on November 18, 2014 at 5:30am 0 Comments

When did you last walk through the customer entrance of your dealership and look at what is truly being experienced by the customer?

 

Forget for a moment whether a sales consultant’s work area is messy, or if there are smudges on the windows. Let’s look a little closer at what a customer could see, hear or feel when they interact with your dealership in any department. What’s really taking place behind the doors may be a real surprise to you. Taken from a customer’s perspective, you just might be failing to meet their most basic expectations. As a result, you could be damaging your dealership simply by being unaware of what happens on a daily basis down in the trenches.

                                                              

Have you made an anonymous phone call to your…

Continue

Can Anybody Find Me Somebody To Love?

Posted by Timmy D. James on November 17, 2014 at 5:00am 0 Comments

That classic line from the song “Somebody to Love” by legendary band, Queen epitomizes the destination for consumers and the goal of all salespeople. There’s not a doubt in my mind that you’ve heard the phrase “People buy from people they like.” In the past, a consumer had to come into a dealership to start the car shopping process. This is where the important skill of “building rapport” came into play for salespeople. Great salespeople learned quickly how to find common interests and develop relationships with their clients, while assisting them to find the right vehicle.

 

Fast forward to today. Consumers now have the option of car shopping anonymously. Dealership Internet and BDC departments are inundated with leads arriving from countless sources. Consumers chose to share some or all of…

Continue

How to sell more cars in a blizzard

Posted by Big Tom LaPointe on November 16, 2014 at 2:30pm 0 Comments

As the remnants of Typhoon Nuri finish the march across North America, northern car dealers are reminded that Mother Nature doesn’t care what monthly sales targets are when she comes blowing through. If last winter is any precursor to the upcoming snow season, cold weather states and provinces are in for more than a few snow days.

Some of my fondest memories as a child were snow days. School was closed and we got to stay home and play in the snow. And while an occasional storm day as a grownup can be fun to spend shoveling snow with the family, it generally adds stress by taking a bite out of your bottom line because you can’t sell cars. Here is where a quality managed chat option shines!

A quality managed chat option means your virtual ‘doors’ are open around the clock. Wouldn’t it be nice to get a head-start on the competition as car shoppers look for that next 4x4 or AWD vehicle to cope with…

Continue

Chat and Phone Leads Start with a Helping Hand

Posted by Jeffery Sterns on November 16, 2014 at 1:31pm 0 Comments

One of the biggest lessons I learned when working at the dealership was that you can't do the same things on the phone or in chat that you would do when you're talking to a person face-to-face. We often discuss controlling the transaction and leading our customers down the right path, but if they're not in front of you, the control-factor is often limited.

This is why it's so important to be more helpful on the phone or on website chat. They are controlling the direction of the conversation in most situations. We've probably all heard phone call recordings where an opportunity gets missed because a salesperson pushes too hard to set the appointment. That's not to say that you shouldn't try to get the appointment; there's probably more instances where a salesperson is not aggressive enough on the…

Continue

After Further Review, the Call of the Field Stands. Links Still Drive Rankings.

Posted by J.D. Rucker on November 14, 2014 at 4:45pm 7 Comments

I had a debate with an automotive SEO buddy back in May about the validity of high-quality inbound links for the purpose of search engine optimization. He contended that great content on the website was enough to boost rankings substantially. I argued that Google and Bing still look at outside signals such as links to help them determine the authority and validity of the content.

Today, I received a phone call that confirmed it. The best part is that I didn't even have to do any research or testing on my own. He had set up a very clear and easily duplicated test to see who was correct.

Two cities. Two Honda dealers. On both websites, he wrote up long pieces (over 1000 words) of content on similar landing pages. All unique content, all perfectly worded…

Continue

Location Is Everything!

Posted by Paul Potratz on November 14, 2014 at 11:38am 0 Comments

Help Customers Find You

Does your business have multiple locations? A new digital strategy will allow you to show all of them right when someone is searching for a product or service that you offer. 

This week on Hard Facts, learn what tool you can use to drive conversions to all of your locations. 

Automotive Thought Leader Journal

Automotive Marketing and Car Dealer News from AutoBlog

2015 Toyota Sienna goes overboard to promote a SpongeBob movie

Filed under: , , , ,

SpongeBob Movie-themed 2015 Toyota Sienna

Good marketing is a huge portion of making a film successful, and Toyota and Nickelodeon are going overboard to promote the upcoming SpongeBob Movie: Sponge Out of Water with this custom 2015 Sienna inspired by the cartoon character at the Los Angeles Auto Show.

The exterior is decorated to look just like SpongeBob, but his maniacally smiling face on the hood and windshield might be pure, uncut nightmare fuel for a segment of the child population. The ring on the roof actually blows bubbles too, and the look gets finished off with matching blue and yellow wheels.

If you get past SpongeBob's crazed expression and take a peek inside, you find even more cartoon cues. Each of the seats is upholstered to evoke the shows stars, and all of the trim has nautical inspiration as filtered through the series' animation style. The floor is a sandy beige, blue wood trim runs over the dashboard and sides and the roof has airbrushed clouds. Of course, it's hard not to miss a ship's wheel that replaces the usual steering wheel.

While it's certainly bizarre, kids might dig the bright colors, while their parents check out the Sienna. The van's also going on a cross-country promotional tour to advertise the movie ahead of its February 6 release. Scroll down for all of the info about this cartoon car.

Continue reading 2015 Toyota Sienna goes overboard to promote a SpongeBob movie

2015 Toyota Sienna goes overboard to promote a SpongeBob movie originally appeared on Autoblog on Thu, 20 Nov 2014 11:41:00 EST. Please see our terms for use of feeds.

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Google Blog Articles, News and More

'Tis is the season for mobile shopping

It used to be that heading out to stores on Black Friday -- one of the biggest holiday shopping days of the season -- was the best way to find great deals. Now, we may be carrying the best tool for finding deals in our pockets.

This coming weekend, expect to see many of your fellow shoppers checking for deals on their smartphones while braving the lines and crowds at the mall. Nearly 50% of 25-34 year-olds use their phone to shop online while standing in line at a store. And because we want to help you research products more easily this holiday weekend, we’re rolling out new mobile features to Google Shopping.

Starting this week, when you search for a specific product on your smartphone or tablet you’ll see more detailed information about the product and where to buy it, like which stores have it available and product reviews from customers. You’ll also be able to rotate selected products on Google Shopping in 360 degrees to see them in more detail.


nexus@1x.gif Nexus10_3D@1x.gif


Getting a head start on Black Friday
Shoppers are already prepping for Black Friday shopping by researching purchases and deals online. We found that 27% of shoppers have already begun hunting for Black Friday deals online. Here are the top questions people are asking about Black Friday on Google Search. For more trends, visit our Shopping blog.

  • what time do stores open on black friday
  • what time does black friday start
  • when does black friday end
  • what to buy on black friday

Black Friday Frenzy.jpg


Let Google Shopping and your smartphone help you check off what’s on that shopping list of yours and go enjoy everything else about the “most wonderful time of the year.”


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Automotive Marketing News

Chevy will sit out Super Bowl

After two big plays in the last Super Bowl, Chevrolet may watch from the couch.

Chevy Trax marketing will be heavy on digital

Chevrolet will use a heavy dose of digital ads for the Trax when the subcompact crossover's marketing begins early next year.

Chrysler blitzes American Music Awards with Fergie, Imagine Dragons, others

Chrysler on Sunday night launched an ad blitz during the American Music Awards that linked five of its brands to A-list recording artists in spots that co-promoted both the vehicles and Interscope singles.

How the stars aligned with Chrysler brands

How did Chrysler decide which star fit best with which auto brand? Marissa Hunter, director of global brand advertising and head of Ram Truck brand advertising, laid it out like this.

Two-car households will decline, KPMG report predicts

Two-car households may be on the decline as urbanization increases, but they are far from disappearing, a KPMG report said this week.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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