Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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Automotive Marketing Professional Community Serves Car Dealers

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

Professional Community

AutoDigitalMarketing@Gmail.com

2701 N. Rainbow Blvd.
Unit 2202
Las Vegas, NV 89108
505-301-6369

Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Learn More About Digital Marketing... Watch the Video Referenced Below!

Latest ADM Activity - Click "More" at bottom!

Thomas Morris posted a blog post

Is your dealership a PowerDealer? You should be. Here's why:

Sponsored by: Strategic alliance with:Transactional-based Data IntelligenceFREE toFranchisedDealersPowerDealer is the answer to all of your everyday questions:Let PowerDealer help you benchmark your dealership performance vs. your competition,while identifying key profit opportunities.For more information, please contact:Tom Morris at 716-829-9368, Thomas.Morris@jdpa.comHugh Peeples at 904-759-8082, Hugh.Peeples@jdpa.comMyPowerDealer.comWhere can I find quick new- and used-vehicle inventory…See More
12 hours ago
Mark Thompson posted a blog post

3 Benefits of Learning SEO Fundamentals

When it comes to investing in other people’s businesses, you have to consider some factors before agreeing on anything. Some of the factors include things such as the benefits that you stand to gain from the business relationship.Search Engine Optimization might prove to be quite a hard task and that is why…See More
14 hours ago
Stacey Bargar liked Joseph Little's blog post This Week in Social Media – Week of 8.24.15
15 hours ago
Stacey Bargar posted a status
"What do dealers look for in a vendor? My thought is quality product and great customer service. What else?"
15 hours ago
abiola bawuah left a comment for Mark Leishear
"Good Day,How is everything with you, I picked interest on you after going through your short profile and deemed it necessary to write you immediately.I have something very to you,but I found it difficult to express myself here, since vital to…"
16 hours ago
abiola bawuah left a comment for Jasen Rice
"Good Day,How is everything with you, I picked interest on you after going through your short profile and deemed it necessary to write you immediately.I have something very to you,but I found it difficult to express myself here, since vital to…"
16 hours ago
abiola bawuah left a comment for Jasen Rice
"Good Day,How is everything with you, I picked interest on you after going through your short profile and deemed it necessary to write you immediately.I have something very to you,but I found it difficult to express myself here, since vital to…"
16 hours ago
abiola bawuah left a comment for Mike Esposito
"Good Day,How is everything with you, I picked interest on you after going through your short profile and deemed it necessary to write you immediately.I have something very to you,but I found it difficult to express myself here, since vital to…"
16 hours ago
abiola bawuah left a comment for Jeff Glackin
"Good Day,How is everything with you, I picked interest on you after going through your short profile and deemed it necessary to write you immediately.I have something very to you,but I found it difficult to express myself here, since vital to…"
16 hours ago
abiola bawuah left a comment for J.D. Rucker
"Good Day,How is everything with you, I picked interest on you after going through your short profile and deemed it necessary to write you immediately.I have something very to you,but I found it difficult to express myself here, since vital to…"
16 hours ago
abiola bawuah left a comment for David Metter
"Good Day,How is everything with you, I picked interest on you after going through your short profile and deemed it necessary to write you immediately.I have something very to you,but I found it difficult to express myself here, since vital to…"
16 hours ago
abiola bawuah left a comment for Joseph Little
"Good Day,How is everything with you, I picked interest on you after going through your short profile and deemed it necessary to write you immediately.I have something very to you,but I found it difficult to express myself here, since vital to…"
16 hours ago
abiola bawuah updated their profile
16 hours ago
Ralph Paglia's blog post was featured

Are You a PowerDealer? Numbers Reveal The Truth

The Power In NumbersWritten by Barry CourterJ.D. Power’s Power Information Network and PowerDealer are giving dealers the data they need to stay competitive in the marketplace.Want to know whether young girls aged 12 to 16 prefer Coca-Cola in a bottle or in a can? You can bet Coke bottlers know that info and a whole lot more, and armed with that information they create entire marketing strategies.Since 1993, researchers at J.D. Power and…See More
16 hours ago
Paul Potratz's 3 blog posts were featured
16 hours ago
Mark Frost's blog post was featured

5 Ways Car Dealers Can Stand Out on Facebook

One of the most difficult things businesses seem to struggle with in the their online marketing efforts is social media. While it's not new by the web's standards, businesses have only just begun to tap into its true potential over the last couple of years.In the automotive industry, car dealers who previously questioned the value of…See More
16 hours ago
Joseph Little's 3 blog posts were featured
16 hours ago
Paul Moran's blog post was featured

Transforming Angry Customers into Satisfied Ones

An interesting study has been going on for the last 6 month over at Twitter. As it was increasingly seeing users use the platform for brand interactions, the company decided to see just how much of an impact those interactions had. Users were identified that had at some point interacted with a brand’s Twitter account for customer…See More
16 hours ago
Michael Meyers's blog post was featured

Timing is Everything: How the Auto Industry Uses Life Events to Target Hot Prospects

Timing is Everything: How the Auto Industry Uses Life Events to Target Hot ProspectsIn automotive marketing, timing is everything. Purchasing a new car, making large repairs, or even changing auto insurance are all major decisions that consumers often don’t take lightly. Therefore, it’s imperative for auto marketers to use actionable insights into the consumer’s…See More
16 hours ago
David Metter's blog post was featured

May the Phone Be With You - Why Mobile Marketing Is Taking Over

Have you ever walked down the street and all of a sudden had your phone alert you that you’re near a Starbucks or Walgreens, automatically displaying your loyalty card in Apple Passbook or Google Wallet? Or perhaps you have received push notifications from Waze and other apps that deliver real-time notifications based on your…See More
16 hours ago

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Are You a PowerDealer? Numbers Reveal The Truth

Posted by Ralph Paglia on August 26, 2015 at 11:00am 0 Comments

The Power In Numbers

Written by Barry Courter

J.D. Power’s Power Information Network and PowerDealer are giving dealers the data they need to stay competitive in the marketplace.

Want to know whether young girls aged 12 to 16 prefer Coca-Cola in a bottle or in a can? You can bet Coke bottlers know that info and a whole lot more, and armed with that information they create entire marketing strategies.

Since 1993, researchers at J.D. Power and the Power Information Network (PIN) have been striving to compile and make available to manufacturers and dealers that level of research data in order to help them do a better job, not only on a daily basis, but also in planning week-to-week or month-to-month strategies.

“Coke knew more about a 20-ounce bottle or can of Coke than some of the manufacturers knew about a $15,000 or $20,000…

Continue

Best Practices For Gaining New Business

Posted by Paul Potratz on August 29, 2015 at 9:00am 0 Comments

Our team has outlined 10 tips, tricks, and best practices for sales and gaining new business.

  1. Don’t Hear; Listen: Most times, your prospective client will clue you in on exactly what they need.  It is important that you listen to what they are saying and look beyond your immediate scope to identify your prospective client’s true underlying needs.
  2. The Oversell: There is a fine line between being a good salesperson, and a pushy, obnoxious salesperson.  Ensure that you are providing exactly what your client needs, and not what YOU need. We understand the pressure that surrounds sales, but making a prospective client feel like they are not being heard can be the death of a sale.
  3. Preparation Is Key: Regardless of what you are trying to sell, make sure that…
Continue

5 Ways Car Dealers Can Stand Out on Facebook

Posted by Mark Frost on August 28, 2015 at 1:00pm 0 Comments

Stand Out on Facebook

One of the most difficult things businesses seem to struggle with in the their online marketing efforts is social media. While it's not new by the web's standards, businesses have only just begun to tap into its true potential over the last couple of years.

In the automotive industry, car dealers who previously questioned the value of automotive social media marketing are beginning to understand its value. With Facebook becoming a great advertising platform, on top of a platform to connect with customers and brand your business, car dealers have an opportunity to  sell more cars for a fraction of what it would normally cost.

Let's take a look at ways dealerships can stand out on Facebook.

Stop Self-Promoting and Give the People What…

Continue

72% of Marketers Say Social Media Helps Build Loyal Fans

Posted by Joseph Little on August 28, 2015 at 9:57am 0 Comments

#72 of 99 Things to Know About Social Media with MotoFuze VP of Social Strategy, Joey Little

Smart businesses everywhere are using social media to help them build and improve their fan bases in order to increase brand awareness and boost sales.  So what makes them so smart? They know social media is where it’s at for companies that want to quickly reach the most people and earn word-of-mouth marketing.  A heavy majority of marketers—72% in fact—say social media helps them develop loyal fans and keep their businesses top of mind in the marketplace.  So when it comes to earning the trust of potential shoppers, one of your goals should be to gain online visibility for your dealership and…

Continue

How Retaining Customers Will Increase Sales

Posted by Paul Potratz on August 28, 2015 at 9:30am 0 Comments

No doubt you have heard the saying “happy wife, happy life”, right? Of course, I think we all have. The same concept holds true for your customers. We live in an age where word of mouth, reviews, and referrals can make or break a company. When you make a customer happy, your chances of them coming back time and again will increase. Which, in turn, will cause them to recommend you to their friends and family.

Excellent customer service is a big part of keeping a customer coming back in the future. Unfortunately many people brush it off when the staff gives subpar service, or, butts heads with a customer. Eventually, the staff forgets the incident happened. We need to remember; the likelihood of your client forgetting is slim to none. The likelihood of them turning to social media to complain…

Continue

Developing Content To Generate Sales

Posted by Paul Potratz on August 28, 2015 at 7:57am 0 Comments

Many dealers aren't taking advantage of using content as a way to generate sales. On this week’s episode of Hard Facts, Samantha is covering how you can start implementing action items that will not only increase the resourcefulness of your site but will increase your SEO as well. 

Transforming Angry Customers into Satisfied Ones

Posted by Paul Moran on August 28, 2015 at 5:30am 1 Comment

An interesting study has been going on for the last 6 month over at Twitter. As it was increasingly seeing users use the platform for brand interactions, the company decided to see just how much of an impact those interactions had. Users were identified that had at some point interacted with a brand’s Twitter account for customer service and 14,000 were surveyed. The results were actually quite amazing.

 

According to Twitter, when brands interacted with users in a personalized manner, 20 percent of those users were more likely to reach a resolution, while 25 percent were more likely to be satisfied.

 …

Continue

The Tools to Help You Discover Your Market

Posted by Joseph Little on August 27, 2015 at 12:55pm 0 Comments

Use What You Have

Finding your target market is a key part of a successful marketing strategy. Whether you want to highlight new inventory, promote an event, grow your service department’s customer base, or simply boost business, defining your ideal audience is key.

It’s easy to be generic when marketing because the hope is always to connect with as many different demographics as possible, but the truth is that the more personal approach you have, the more success you’ll have. You’ll connect with YOUR people—the ones who are really interested in what you’re offering. When your customers feel like all of the attention is on them, they are more than willing to share their experience with their network and help your dealership achieve even higher community engagement.

Dealerships already…

Continue

Timing is Everything: How the Auto Industry Uses Life Events to Target Hot Prospects

Posted by Michael Meyers on August 27, 2015 at 11:59am 0 Comments

Timing is Everything: How the Auto Industry Uses Life Events to Target Hot Prospects

In automotive marketing, timing is everything. Purchasing a new car, making large repairs, or even changing auto insurance are all major decisions that consumers often don’t take lightly. Therefore, it’s imperative for auto marketers to use actionable insights into the consumer’s state of mind when implementing a campaign.  Even the best offer sent at the wrong time will most likely be ignored, which means a waste of time and expenses for the business.

 

consumer targeting

Consumer targeting can take many forms including purchasing lists, employing look alike…

Continue

May the Phone Be With You - Why Mobile Marketing Is Taking Over

Posted by David Metter on August 27, 2015 at 9:00am 0 Comments

Have you ever walked down the street and all of a sudden had your phone alert you that you’re near a Starbucks or Walgreens, automatically displaying your loyalty card in Apple Passbook or Google Wallet? Or perhaps you have received push notifications from Waze and other apps that deliver real-time notifications based on your location.  As consumers increasingly rely on mobile phones for information, location-based marketing is becoming more important. Facebook recently launched Facebook Bluetooth Beacons, which enables push messages, tips and invitations to like your page, whenever a customer opens the Facebook app while at your business.

 

Geo-targeted technology allows businesses to push coupons and offers to nearby users. Many industries - especially…

Continue

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ADM Professional Community Blogroll:
1. Social Media Optimization 

3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

7. Toyota Community

8. Kia Community 

9. Toyota Social Media

10. Social Media Marketing 

11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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