Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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Automotive Marketing Professional Community Serves Car Dealers

Official ADM Hash Tag: #ADMPC

Benefits of ADM Professional Community Membership:

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  • Download Files for Editing and use in your dealership
  • Comment on articles, videos, charts and forum posts
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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

Professional Community

AutoDigitalMarketing@Gmail.com

2701 N. Rainbow Blvd.
Unit 2202
Las Vegas, NV 89108
505-301-6369

Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Latest ADM Activity - Click "More" at bottom!

Mark Konrad Eck commented on David Metter's blog post Mobile Shoppers are Serious. Here's How to Connect With Them.
"All True!"
30 minutes ago
Mark Konrad Eck liked David Metter's blog post Mobile Shoppers are Serious. Here's How to Connect With Them.
31 minutes ago
Mark Konrad Eck liked David Metter's blog post Mobile Shoppers are Serious. Here's How to Connect With Them.
31 minutes ago
Mark Konrad Eck commented on J.D. Rucker's blog post The Most Valuable Lesson I Ever Learned Selling Cars
"I love this! Pass it on and somehow,somewhere,and at sometime it will come back to you!"
35 minutes ago
Mark Konrad Eck liked J.D. Rucker's blog post The Most Valuable Lesson I Ever Learned Selling Cars
38 minutes ago
Joseph Little posted blog posts
4 hours ago
Paul Potratz posted a blog post

Have you hit a creative roadblock?

When was the last time you wowed someone with your creative? Many dealers fall into a cycle of bland commercials, templated websites, and average marketing. This week on Think Tank Tuesday, I show you how stand out and push the creativity of your entire marketing.See More
5 hours ago
John Sternal posted a blog post

NFL & CARS SURVEY SHOWS MOST CAR ENTHUSIASTS THINK NEW ENGLAND WILL WIN THIS YEAR’S SUPERBOWL

Swapalease.com, the nation’s largest car lease marketplace, today released results of its NFL & Cars survey, where football fans revealed their favorite cars and also discussed which NFL teams remind them most of popular cars in automotive history. The majority of survey participants think the New England Patriots will win the SuperBowl this year, and also feel the BMW 5-Series should be Car of the Year. Key highlights of the survey (…See More
6 hours ago
bradyferron updated their profile
6 hours ago
Black Book posted a blog post

Wide Variation In Results Across Segments

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. According to Black Book, remarketing activity has continued its steady pace as we head into the final weeks of summer, with dealer sentiment around the country remarking on a steady flow of sales especially for trucks. Compact cars have…See More
6 hours ago
Steven Kruger updated their profile
10 hours ago
Steven Kruger posted a blog post

Give a little and get a lot..

It's rare that I speak to a dealer and don't hear that leads generated off their website close at a higher rate than any other type of lead they receive.  Unfortunately, the bounce rate off the average dealer website is typically above 95%. There are two ways to increase the number of leads your dealer website generates; you can increase spending to get more traffic to your site, or you can do a better job of capturing the contact details of the thousands of potential buyers landing on your…See More
11 hours ago
Mike Gorun posted a blog post

Is The Way to Loyalty Through Your Customer’s Stomach?

Companies increasingly invent new and creative ways to earn loyalty from their customers. Every year we hear of companies pulling off interesting and creative ways to gain exposure and foster loyalty through acts of kindness, goodwill or just being fun. For the fourth consecutive year, Uber became the ice cream man. It seems that…See More
11 hours ago
Profile IconBestcardealers, Melissa Susan Deaner, Kris Rosychuk and 1 more joined Automotive Digital Marketing ProCom
15 hours ago
Lisa Gormley and Ralph Paglia are now friends
yesterday
Thomas Morris's blog post was featured

Is your dealership a PowerDealer? You should be. Here's why:

What is PowerDealer?In addition to being where I work, PowerDealer is an app that is best described as Web-based dealer management software that provides car dealers with access to their own dealership's retail transaction data, alongside those same data points aggregated from over 11,000 dealerships in North America.Besides your own dealership, or…See More
yesterday
Craig Lockerd commented on Craig Lockerd's video
yesterday
Craig Lockerd posted a video

Recap of " The Recruiter" Help Wanted Automotive Episode 11

Recap of " The Recruiter" Help Wanted Automotive http://www.automaxrecruitingandtraining.com/ From when to hire, proper titles in help wanted ads, using the ...
yesterday
Dawnrichard posted a blog post

Cars & Maintenance: How to Avoid Issues

Cars can be of trouble, especially if we fail to take care of them. Like any other machine, they need proper maintenance for them to work properly. For all the practical reasons, it’s going to be more than inconvenient for you to get stuck on the road, as cars can be stubborn and at times just won’t start. Malfunctioning of any part can cause your driving experience to go haywire. This is why it is important to be careful. If reports are to be believed, most people experience car issues during…See More
yesterday
Thomas Morris posted a blog post

Is your dealership a PowerDealer? You should be. Here's why:

What is PowerDealer?In addition to being where I work, PowerDealer is an app that is best described as Web-based dealer management software that provides car dealers with access to their own dealership's retail transaction data, alongside those same data points aggregated from over 11,000 dealerships in North America.Besides your own dealership, or…See More
Sunday

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Is your dealership a PowerDealer? You should be. Here's why:

Posted by Thomas Morris on August 30, 2015 at 5:30am 0 Comments

What is PowerDealer?

In addition to being where I work, PowerDealer is an app that is best described as Web-based dealer management software that provides car dealers with access to their own dealership's retail transaction data, alongside those same data points aggregated from over 11,000 dealerships in North America.

Besides your own dealership, or your dealer group's multiple roof-tops, car dealers and authorized managers can see how their store compares with other dealerships by franchise. The performance metric comparisons provided by the PowerDealer dashboard are the single most accurate management performance benchmarks in the auto industry. They are based on more than 117 million new and used vehicle sales, with the numbers and data points…

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Mobile Marketing Mysteries Solved

Posted by Joseph Little on August 31, 2015 at 2:26pm 0 Comments

Defining and Attracting Your Mobile Consumer

More people in the world own smartphones than toothbrushes, so if your dealership isn’t already taking notice of the impact mobile marketing has on today’s shoppers, it’s time to sharpen the focus and zero in on how technology and convenience are changing the way consumers are shopping.  Businesses across the globe know that adapting and changing along with consumers is key when it comes to being successful, and everyone knows that today’s market is fast-moving and continually changing.  In order to compete and grab the attention of potential customers, you’ll need to reach them where they are shopping and researching—and the statistics tell us shoppers are increasingly using their mobile devices to help…

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3 Benefits of Learning SEO Fundamentals

Posted by Mark Thompson on August 30, 2015 at 9:02am 0 Comments

When it comes to investing in other people’s businesses, you have to consider some factors before agreeing on anything. Some of the factors include things such as the benefits that you stand to gain from the business relationship.



Search Engine Optimization might prove to be quite a hard task and that is why it is wise that whenever you need help with optimization, you hire a professional SEO to help you out. Most people are not honorable and it at times reflects in their business, it is therefore wise for you to always be capable of telling what is going on. Learning the theory of the optimization process is an added advantage since it will protect you from being duped by any SEO company. It is also advisable that you try and get this training from SEO…

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Are You a PowerDealer? Numbers Reveal The Truth

Posted by Ralph Paglia on August 26, 2015 at 11:00am 0 Comments

The Power In Numbers

Written by Barry Courter

J.D. Power’s Power Information Network and PowerDealer are giving dealers the data they need to stay competitive in the marketplace.

Want to know whether young girls aged 12 to 16 prefer Coca-Cola in a bottle or in a can? You can bet Coke bottlers know that info and a whole lot more, and armed with that information they create entire marketing strategies.

Since 1993, researchers at J.D. Power and the Power Information Network (PIN) have been striving to compile and make available to manufacturers and dealers that level of research data in order to help them do a better job, not only on a daily basis, but also in planning week-to-week or month-to-month strategies.

“Coke knew more about a 20-ounce bottle or can of Coke than some of the manufacturers knew about a $15,000 or $20,000…

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Best Practices For Gaining New Business

Posted by Paul Potratz on August 29, 2015 at 9:00am 0 Comments

Our team has outlined 10 tips, tricks, and best practices for sales and gaining new business.

  1. Don’t Hear; Listen: Most times, your prospective client will clue you in on exactly what they need.  It is important that you listen to what they are saying and look beyond your immediate scope to identify your prospective client’s true underlying needs.
  2. The Oversell: There is a fine line between being a good salesperson, and a pushy, obnoxious salesperson.  Ensure that you are providing exactly what your client needs, and not what YOU need. We understand the pressure that surrounds sales, but making a prospective client feel like they are not being heard can be the death of a sale.
  3. Preparation Is Key: Regardless of what you are trying to sell, make sure that…
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5 Ways Car Dealers Can Stand Out on Facebook

Posted by Mark Frost on August 28, 2015 at 1:00pm 0 Comments

Stand Out on Facebook

One of the most difficult things businesses seem to struggle with in the their online marketing efforts is social media. While it's not new by the web's standards, businesses have only just begun to tap into its true potential over the last couple of years.

In the automotive industry, car dealers who previously questioned the value of automotive social media marketing are beginning to understand its value. With Facebook becoming a great advertising platform, on top of a platform to connect with customers and brand your business, car dealers have an opportunity to  sell more cars for a fraction of what it would normally cost.

Let's take a look at ways dealerships can stand out on Facebook.

Stop Self-Promoting and Give the People What…

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72% of Marketers Say Social Media Helps Build Loyal Fans

Posted by Joseph Little on August 28, 2015 at 9:57am 0 Comments

#72 of 99 Things to Know About Social Media with MotoFuze VP of Social Strategy, Joey Little

Smart businesses everywhere are using social media to help them build and improve their fan bases in order to increase brand awareness and boost sales.  So what makes them so smart? They know social media is where it’s at for companies that want to quickly reach the most people and earn word-of-mouth marketing.  A heavy majority of marketers—72% in fact—say social media helps them develop loyal fans and keep their businesses top of mind in the marketplace.  So when it comes to earning the trust of potential shoppers, one of your goals should be to gain online visibility for your dealership and…

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How Retaining Customers Will Increase Sales

Posted by Paul Potratz on August 28, 2015 at 9:30am 0 Comments

No doubt you have heard the saying “happy wife, happy life”, right? Of course, I think we all have. The same concept holds true for your customers. We live in an age where word of mouth, reviews, and referrals can make or break a company. When you make a customer happy, your chances of them coming back time and again will increase. Which, in turn, will cause them to recommend you to their friends and family.

Excellent customer service is a big part of keeping a customer coming back in the future. Unfortunately many people brush it off when the staff gives subpar service, or, butts heads with a customer. Eventually, the staff forgets the incident happened. We need to remember; the likelihood of your client forgetting is slim to none. The likelihood of them turning to social media to complain…

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Developing Content To Generate Sales

Posted by Paul Potratz on August 28, 2015 at 7:57am 0 Comments

Many dealers aren't taking advantage of using content as a way to generate sales. On this week’s episode of Hard Facts, Samantha is covering how you can start implementing action items that will not only increase the resourcefulness of your site but will increase your SEO as well. 

Transforming Angry Customers into Satisfied Ones

Posted by Paul Moran on August 28, 2015 at 5:30am 1 Comment

An interesting study has been going on for the last 6 month over at Twitter. As it was increasingly seeing users use the platform for brand interactions, the company decided to see just how much of an impact those interactions had. Users were identified that had at some point interacted with a brand’s Twitter account for customer service and 14,000 were surveyed. The results were actually quite amazing.

 

According to Twitter, when brands interacted with users in a personalized manner, 20 percent of those users were more likely to reach a resolution, while 25 percent were more likely to be satisfied.

 …

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ADM Professional Community Blogroll:
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3. Persuasive Concepts Social Marketing  

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5. Ford Community 

6. Chevy Community

7. Toyota Community

8. Kia Community 

9. Toyota Social Media

10. Social Media Marketing 

11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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