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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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Ralph Paglia

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing

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Automotive News Videos

Ford Chicago-Plant Shakeup (5/5/15)

Ford replaces Chicago factory managers amid harassment suit, report says; debate over dealerships selling cars on Sunday; Honda CR-V leads April crossover boom; FCA worker killed.

Easing Launch of '16 Maxima (5/5/15)

VW reports 'calmer waters' amid search for Piech successor; Russia said to be planning move to shield automakers from volatile ruble; Nissan takes steps to ease launch of 2016 Maxima.

Mercedes Takes Luxury Lead (5/4/15)

Mercedes takes lead in tight U.S. luxury race; GM hits 500,000-vehicle milestone, invests in KS plant; Ford offers CNG option for F-150; Audi and the Force

April Winners, Losers (5/4/15)

April U.S. sales winners, losers; FCA offers free college tuition to dealership workers; GM again drops price of Volt plug-in hybrid; How Chevy uses social media to reach millennials.

April Gains for Detroit 3 (5/1/15)

Detroit 3 post higher U.S. sales for April; Ford adds more Fiestas to recall; NHTSA upgrades Nissan Versa probe; Jason Stein's viewer mailbag.

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Car Leasing Expense versus Car Ownership Expense

by Ralph Paglia Car Leasing Expense versus Car Ownership Expense

Car Purchase Informers Most Used By Automotive Consumers

by Ralph Paglia Car Purchase Informers Most Used By Automotive Consumers

Auto Industry Marketing and Advertising News

Fernando Alonso drives Senna's McLaren in latest promo clip

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Fernando Alonso gets behind the wheel of the McLaren-Honda MP4/4 with which Ayrton Senna won the 1988 World Championship in this promo clip for TAG Heuer.

Continue reading Fernando Alonso drives Senna's McLaren in latest promo clip

Fernando Alonso drives Senna's McLaren in latest promo clip originally appeared on Autoblog on Tue, 05 May 2015 15:45:00 EST. Please see our terms for use of feeds.

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GM marks 500 million vehicles

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GM is marking its 500 millionth vehicle by announcing a $174-million upgrade to its Fairfax Assembly factory in Kansas and giving a 2016 Chevrolet Malibu to a wounded veteran.

Continue reading GM marks 500 million vehicles

GM marks 500 million vehicles originally appeared on Autoblog on Mon, 04 May 2015 18:30:00 EST. Please see our terms for use of feeds.

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Audi S8 makes cameo in commercial about cameos with Stan Lee

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Audi has introduced a humorous video with Stan Lee in which its own S8 sedan makes a cameo, as do Tara Reid, Michael Rooker, Lou Ferrigno, and Jason Mewes.

Continue reading Audi S8 makes cameo in commercial about cameos with Stan Lee

Audi S8 makes cameo in commercial about cameos with Stan Lee originally appeared on Autoblog on Sun, 03 May 2015 19:03:00 EST. Please see our terms for use of feeds.

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Learn More About Digital Marketing... Watch the Video Referenced Below!

Latest ADM Activity - Click "More" at bottom!

John Nelson posted a discussion
13 hours ago
Paul Potratz posted a blog post

How Can You Avoid Failure?

Why do you keep failing? There's one common reason why people fall short. On this week’s Think Tank Tuesday:Learn the one factor that's the difference between success and failure.Measure your success and how to keep growing.Increase your profits while lowering your costs and avoiding failure.Implement today's tips to break your bad habits.See More
13 hours ago
John Nelson commented on Joseph Little's blog post Another Reason Google Should be #1 on Your Strategy for Gathering Positive Public Reviews.
"This is very interesting because it seems that Google is finding ways to out-do the vendors (like DealerRater and Yelp) who take up real estate on the SERP. I wrote a quick piece about how you should hedge your bets on proper reputation management…"
13 hours ago
Black Book posted blog posts
13 hours ago
Albert Carrasco joined Manny Luna's group

SEO & Microsites for Car Dealers | Geotargeting | What Is Search Engine Optimization?

 Microsites are typically used in web design to add a specialized group of information either editorial or commercial. Such sites may be linked in to a main site or not or taken completely off a site's server when the site is used for a temporary purpose. The main distinction of a microsite versus its parent site is its purpose and specific…See More
13 hours ago
Matt Payne (the credit cowboy) left a comment for Ralph Paglia
"Ralph, hate to bother "BUT" I need your help. I am a 2 man sub-prime dept. I'm currently using Interactive financial, have been with them for years. I'm now ready to start my own web-page I have spoke to (Dealer-e…"
14 hours ago
Matt Payne (the credit cowboy) liked Ralph Paglia's video
19 hours ago
David Metter posted a blog post

Six Fast & Furious Tips on Mobile Marketing for Auto Dealers

Our marketing universe is quickly becoming untethered as smartphones and tablets gain a broader share of web access to information and entertainment.  The mobile marketing world is still new to many dealers and we’re experiencing a learning curve about how to market, manage, and leverage this new landscape.  Here are 6 Quick Info Insights to help dealers get a quick course in Mobile 101.1.     Mobile is Exploding29% of web traffic page views are from mobile phones and tablets, and 71% from…See More
21 hours ago
Brian Bennington commented on Ken Beam's blog post To App or not to App?..... That is the question my fellow ADM`ers
"Most refreshing, Ken, that you've decided to move in the direction you knew was right all along.  It's also nice to be able to read old friends like "Big Tom LaPoint"!  Hey Big Tom, I'd be mighty impressed if those…"
Big Tom LaPointe posted a blog post

Don’t try to sell the car with chat

I can still picture my sales manager coaching me on the nuances of a phone up when I was a rookie on the auto sales floor.“The whole purpose of a phone call is to set the appointment, not to sell the car” he’d say. “Ask them ‘when can you be here?’”And so it is with live chat on a dealer website. Like a phone call, it’s…See More
Big Tom LaPointe liked Big Tom LaPointe's blog post Live Chat - If it hurts to listen to your phone ups...
Big Tom LaPointe commented on Ken Beam's blog post To App or not to App?..... That is the question my fellow ADM`ers
"My unscientific thought (and without reading other comments), is unless you are a dealer group with something valuable to offer at least weekly, who in their right mind is going to install AND KEEP it? I don't even put in the app for my…"
Ben Campbell joined Automotive Social Marketing's group

Public Relations Best Practices

For the exchange of strategies, techniques, tips and tactics used to leverage free information and news distribution channels as a means of creating dealership top of mind awareness and brand recognition.
Ken Beam commented on Ken Beam's blog post To App or not to App?..... That is the question my fellow ADM`ers
"I think we all know the final answer to this question......... Thanks for the comments. Ken-"
Albert Carrasco commented on Ken Beam's blog post To App or not to App?..... That is the question my fellow ADM`ers
"Yes, Please do not try to publish an app if your content sucks. BTW, you could publish your own app at if you think you're at the mercy of the vendor."
David Blassingame commented on Ken Beam's blog post To App or not to App?..... That is the question my fellow ADM`ers
"I have too many apps, already.  I wouldn't download a car dealer app.  Its a one time use deal.  Drop the app.  Get a mobile site.  Folks can shop your inventory without having to download another app. …"
Brian Cox posted a blog post

Autos On Video Selects Flick Fusion As Hosting And Integration Partner For Real Video Inventory Application

Enhanced Video Content, Marketing & Distribution Features Create Calls to Action and Increase Conversion, Show and Sales Rates for Auto DealersUrbandale, IA--May 4th, 2015--Flick Fusion Video Marketing ( announced today that it has been selected by Autos On Video® Inc, a pioneer in video walk around technology, to integrate the Autos On Video real video inventory application with Flick Fusion's automated video generation &…See More
Mike Esposito posted a blog post

More Than Seventy Auto Dealer Customers Attended Auto/Mate's User Summit in Westborough, MA

Albany, N.Y. – May 4th, 2015 – Auto/Mate Dealership Systems ( announced today that more than seventy of its customers and fifteen sponsorship partners attended the Auto/Mate User Summit that was held in Westborough, Massachusetts on Friday, April 17th. Auto dealership executives and managers attended the one-day event designed to share the latest updates and give in-depth training on Auto/Mate's dealership management system…See More
Cory Mosley posted a video
Timmy D. James posted a video

Flick Quick Tips - Auto Dealer's Objections to Personalized Video

Flick Fusion VP of Sales, Tim James, explains the most common objections dealers have against doing personalized video and offers solutions on how they can o...

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To App or not to App?..... That is the question my fellow ADM`ers

Posted by Ken Beam on May 1, 2015 at 11:30am 7 Comments


I want to throw this out there for the ADM Group to mull over......please share your answers here.

The subject is Apps....... Does a Car Dealership really need an App? We have had two different App companies in the past four years & from my personal experience, the results of having an App are very few and far between.

I have promoted our Apps everywhere imaginable and then some.......... I even try using a "hook" to give you a reason to download our Apps........ hence our "App Only" Offers" -

I`ve posted everything from Sales/Service/Parts "App Only Offers".............. still crickets. 

Personally this is the way I see it............. I love shopping on Amazon & eBay....... &…


Marketing On The Cheap with and Press Releases

Posted by Jonathan Floyd on May 1, 2015 at 7:30am 0 Comments

Internet Marketing On A Low Budget

One of the big problems that a lot of my clients have when they are just starting out in internet marketing, is how to create publicity and get customers without spending money that they simply do not have. People in this position look on with envy as other marketers talk about their average spend on advertising, and which paid methods yield the best results. So here are some ideas for getting publicity for your business and customers for your shopping cart, while spending as little as possible.




15 Best Twitter Highlights from Digital Dealer 18

Posted by Rebecca Kon on April 30, 2015 at 8:34am 0 Comments

I hope that everyone who was able to make it had a great time at Digital Dealer 18 in Tampa, FL last week! For those of you who were unable to attend though, I want you to still be able to take away some valuable insights from this knowledge-packed event.

That’s why I’ve put together the 15 best tweeted highlights just for you! Take a look at the Twitter posts below and learn something that will help your dealership innovate and succeed!


15. Here’s a great social media targeting tip:…


Who Owns Your Cars? Automakers Say They Do

Posted by Richard Holland on April 30, 2015 at 5:00am 0 Comments

The Digital Millennium Copyright Act is a law enacted in 1998, enforced and administrated by the U.S. Copyright Office. Every three years, the U.S. Copyright Office is tasked with holding hearings to determine what new technology should, or should not, be exempt from copyright laws. According to Autoblog, this year has seen automakers “supporting provisions in copyright law that could prohibit home mechanics and car enthusiasts from repairing and modifying their own vehicles.”


Automakers argue that vehicles are getting so technologically advanced that allowing amateurs and do-it-yourselfers to modify the sophisticated software within modern vehicles would “lead to an imbalance by which the negative consequences…



Posted by James A. Ziegler on April 27, 2015 at 11:30am 0 Comments

The Alpha Dawg Discusses Payment Packing


Believe it or not, I still hear a lot of managers asking me about how much “Leg” you need to leave in the payment for the F&I Manager. It came to a head last week when a manager messaged me that his General  Sales Manager’ was demanding they leave $30.00 a month “Leg” in the Payment they quoted the consumer for the F&I Department.


Regardless of how many years you’ve gotten away with it, if you get caught just once; I assure you it will ruin your life and career. The following is right out of my F&I…


The Effect of "Mobilegeddon" on the Automotive Industry

Posted by Christopher Bouchard on April 29, 2015 at 1:00pm 0 Comments

Mobile devices are becoming a standard means of browsing the internet, researching products and services, and making purchases online. According to Global Web Index, 80 percent of internet users own a smartphone and 47 percent own a tablet. With these kinds of statistics, you better believe that your website is receiving a significant amount of its traffic from mobile users - unless you fell subject to the latest Google algorithm update last week.

That's right, Google has just rolled out one of its biggest algorithm updates in quite some time to provide a better search experience for its mobile users. In a…


Boost Women's Confidence to Boost Your Sales

Posted by Anne Fleming on April 29, 2015 at 10:30am 0 Comments

The Good News? Women account for 50% of car purchases, and influence more than 80% of the deals.

The Downside? One in three women report feeling apprehensive or overwhelmed when they shop and buy a car. Only 38% of women feel confident about the process.

Women have different buying criteria and behaviors than men. Women rank trust and respect at the top of their list when it comes to choosing a sales advisor and are 50% more likely to read dealer reviews. They prefer to read reviews written by her peers.

Reading dealer reviews, bringing someone with her to the dealership --- these actions show women are seeking ways to be confident about their purchase. Here are tips to boost women’s confidence and impact your sales…


This Sounds Crazy Coming From Me

Posted by Paul Potratz on April 28, 2015 at 1:45pm 0 Comments

On this week's Think Tank Tuesday:

What is SOS? (It doesn't mean what you think!)
How much is it costing your business?
What can you do to avoid it?

Auto/Mate Ranks Number One on Top Workplaces 2015 Report

Posted by Mike Esposito on April 27, 2015 at 8:46am 0 Comments

Mike Esposito Honored with Special Leadership Award from the Times-Union

For Immediate Release

Albany, N.Y. – April 27th, 2015 – Auto/Mate Dealership Systems ( announced today that it ranked number one on the Top Workplaces 2015 report compiled by the Times-Union. This is the fourth consecutive year that Auto/Mate has received a Top Workplace award, and the first year that Auto/Mate has achieved the highest ranking in the mid-size business category in New York's greater capital region. In addition, Auto/Mate's President and CEO Mike…


FCA US Dealers: Service Revenue Just Got A Lot More Important

Posted by Richard Holland on April 24, 2015 at 5:30am 3 Comments

FCA US CEO, Sergio Marchionne, recently announced plans to reduce the profit on new cars sold within the FCA brands by increasing the invoice prices, while keeping the MSRP the same. This will result in less potential profit for its dealers. The move, as reported by Automotive News, is FCA's attempt to increase its profitability. This, of course, will probably not result in standing ovations from dealers. In today’s ultra-competitive world of transparency and Internet shopping, dealers are already fighting the race to the bottom and depend on aftermarket, F&I products and finance reserves, just to seek out a profitable sale.


Sales managers can try tactics such as holding more gross, and not discounting the vehicles as much. But the reality is that…


Automotive Thought Leader Journal

Automotive Marketing and Car Dealer News from AutoBlog

Fernando Alonso drives Senna's McLaren in latest promo clip

Filed under: , , , ,

Fernando Alonso gets behind the wheel of the McLaren-Honda MP4/4 with which Ayrton Senna won the 1988 World Championship in this promo clip for TAG Heuer.

Continue reading Fernando Alonso drives Senna's McLaren in latest promo clip

Fernando Alonso drives Senna's McLaren in latest promo clip originally appeared on Autoblog on Tue, 05 May 2015 15:45:00 EST. Please see our terms for use of feeds.

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Google Blog Articles, News and More

Doing more on diversity

When we released the composition of our workforce almost a year ago, it confirmed what many people suspected: the tech industry needs to do a lot more when it comes to diversity. Since then, the question I get asked most is—so what are you doing about it?

You may have heard about some of the work we’ve been doing: embedding engineers at Historically Black Colleges and Universities; partnering with Hollywood to inspire girls to pursue careers in computer science; building local initiatives to introduce coding to high school students from diverse communities; and expanding our employee unconscious bias training.

But these programs represent only a sampling of all the work that is going on behind the scenes. If we’re really going to make an impact, we need a holistic plan. Today, we want to share our diversity strategy, which is focused on four key areas:

Hire diverse Googlers: In the past, our university-focused hiring programs have relied heavily on a relatively small number of schools. But, we know those schools aren't always the most diverse. For example, while 14% of Hispanic college enrollment is at 4-year schools, Hispanics make up just 7% at the 200 most selective schools. In the past two years, we've doubled the number of schools where we recruit, to promote student diversity. This year, nearly 20 percent of the hires we make from a university are from these new campuses.

Foster a fair and inclusive culture: We want to ensure that we have an environment where all Googlers can thrive. We’ve raised awareness around unconscious bias—half of all Googlers have participated in our unconscious bias workshops—and we’ve now rolled out a hands-on workshop that provides practical tips for addressing bias when we see it. We’re also drawing on the idea of 20 percent time to enable employees to use their time at work to focus on diversity projects. In 2015, more than 500 Googlers will participate in Diversity Core, a formal program in which employees contribute—as part of their job—to the company’s diversity efforts.

Expand the pool of technologists: Making computer science (CS) education accessible and available to everyone is one of our most important initiatives. Our CS First program is designed to help anyone—a teacher, a coach, or volunteer—teach kids the basics of coding. And since research tells us that to inspire more girls, we need to show them that computer science isn’t just for boys, we started Made with Code—and we’re working with the entertainment industry to change the perceptions around CS and what it means to be a computer scientist.

Bridge the digital divide: We also want more underrepresented communities, including women and minorities, to share the benefits of the web, and to have access to the economic engine it provides. The Accelerate with Google Academy helps business owners get online, grow and drive economic impact.

With an organization of our size, meaningful change will take time. From one year to the next, bit by bit, our progress will inch forward. More importantly, our industry will become more inclusive, and the opportunities for currently underrepresented groups will grow. We’ll share our updated diversity data for 2015 soon. We’re gradually making progress across these four areas, and we’re in it for the long term.

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Automotive Marketing News

Audi rides Avengers to the top

The automaker enlists the famed Marvel comics creator to teach a faux 'cameo acting' class.

Ram debuts 2 new ads during Kentucky Derby

Ram debuted two TV ads that highlight female leaders and breaking away from the pack during the Kentucky Derby Saturday.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

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