Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

Automotive Marketing Professional Community Serves Car Dealers

The Official ADM Professional Community Hash Tag is: #ADMPC

Benefits of ADM Professional Community Membership:

  • Access to exclusive content
  • Post your own content
  • Start an ADM Group, control who becomes a member
  • Comment on articles, videos, charts and forum posts
  • Access to Special Pages
  • Receive notifications on your favorite topics
  • Network with peers and use their content
  • Participation in contests and see survey results
  • Make requests to ADM Editors, Professionals and Industry Thought Leaders
  • Personal Assistance from ADM Community Leaders

Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

Professional Community

AutoDigitalMarketing@Gmail.com

2701 N. Rainbow Blvd.
Unit 2202
Las Vegas, NV 89108
505-301-6369

Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


ADM Consulting Services

Automotive Marketing Professional Sponsors

ADM is Proud to be Dealer Marketing Magazine's Social Media Partner!

Automotive News Videos

Sizzling U.S. Sales Forecast (1/28/15)

D3 projected to post double-digit gains in Jan.; GM, Ally vie for F&I; Kia's 'Unexpected' ad; N.A. fuels FCA; Ford, Nissan recalls.

What's Uniting German Auto CEOs (1/28/15)

Heads of VW, Daimler, other carmakers lobby for free-trade deal; Toyota test-drive flak; dealer's billboard prompts 911 calls.

'Taxes, Stairsteps and Death' (1/27/15)

AutoNation, Toyota, Nissan execs weigh in on dealer incentives; AM General to build Benz R Class; self-driving 'mini city.'

Audi’s SUV ‘opportunity’ (1/26/15)

Audi sees big chance in U.S. taste for SUVs, Tesla expands range in China; Honda’s new airbag supplier; early Super Bowl ads.

Top 5 Most Popular Automotive Marketing Videos of Past 30 Days

1. Don't Judge a Book By It's Cover

Added by Bobby on January 8, 2015

5. Sacred Cows

Added by Cory Mosley on January 28, 2015

Support ADM Community Sponsors by checking out their Products and Services

Top 5 Most Popular Automotive Marketing Photos of Past Month

Big Data... Big Promises... Is It Real?

by Automotive Social Marketing I am hopeful that the time will soon come when as an industry we will embrace Intelligent Lead Routing powered by the same data aggregation (Big Data) algorithms used in a much less efficient manner today by lead scoring systems. ILR combined with lead nurturing has the proven potential to drive long term customer retention, while enhancing the ROI from new business acquisition strategies and campaigns. Imagine that, a system that using intensive training and coaching to show sales pros how to leverage customer communication activities in a manner that recognizes and leverages their own individual strengths to ensure maximum results from each day's efforts. This has always been a people business, and when we optimize process and match the right customer with the right message at the right time and pair that customer with the right sales resource.... We all win.

CarChat24 receives 4th DrivingSales Dealer Satisfaction Award

by Big Tom LaPointe Thank you to our dealers for awarding us Top Chat Provider for the fourth year! We're proud to be a ‪#‎DrivingSales‬" award recipient. CarChat24 Sales VP Jeff Sterns is pictured with Josh Phelon at ‪#‎NADA2015‬. We are honored and humbled to serve our dealer partners. ‪#‎chat‬ ‪#‎dealerchat‬ ‪#‎carchat24‬

Is the glass half empty or half full?

by Manny Luna The purpose of the question is to demonstrate that the situation may be seen in different ways depending on one's point of view. Here's mine. http://vldigitalmarketing.net

Auto Industry Marketing and Advertising News

Nissan planning 90-second Super Bowl commercial, plus two debut cameos

Filed under: , , , ,

Nissan is now running a 90-second Super Bowl ad, instead of 60 seconds. The first 10 seconds of it are available now as a teaser, but the brand is holding the full premiere until the actual game. To make it even more potentially exciting, there are two surprise product cameos from the company in the commercial.

Continue reading Nissan planning 90-second Super Bowl commercial, plus two debut cameos

Nissan planning 90-second Super Bowl commercial, plus two debut cameos originally appeared on Autoblog on Wed, 28 Jan 2015 19:01:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Watch Nick Offerman's hilarious NASCAR promo song

Filed under: , , , , , , ,

Rugged comedian Nick Offerman has a new ad for NASCAR races airing on NBC featuring a hilarious tune about how the sport keeps Americans from getting too soft. Plus, those who watch races from the track have plenty of grilled meat and beer to enjoy.

Continue reading Watch Nick Offerman's hilarious NASCAR promo song

Watch Nick Offerman's hilarious NASCAR promo song originally appeared on Autoblog on Wed, 28 Jan 2015 14:59:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

GoDaddy forced to pull Super Bowl ad after public outcry

Filed under: , , ,

​Domain name registration company GoDaddy made the decision to pull its planned 2015 Super Bowl ad after the commercial caused outrage among animal lovers when it was posted online. The spot is about a very cute puppy making his way home, only to encounter an unexpected twist...

Continue reading GoDaddy forced to pull Super Bowl ad after public outcry

GoDaddy forced to pull Super Bowl ad after public outcry originally appeared on Autoblog on Wed, 28 Jan 2015 13:29:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Music

Loading…
 

Learn More About Digital Marketing... Watch the Video Referenced Below!

Latest ADM Activity - Click "More" at bottom!

tony croose is now friends with Mike Elliott and Ralph Paglia
1 hour ago
tony croose updated their profile
1 hour ago
Matthew Pavy joined Ralph Paglia's group
Thumbnail

Content Marketing

What is Content Marketing?Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable customer…See More
7 hours ago
Matthew Pavy commented on Ralph Paglia's photo
7 hours ago
Anne Fleming posted a blog post

Top Brands Rated by Women | 2015 US Womens Car Dealership Report

Our company has published it’s second annual report which showcases women are having empowering experiences at progressive car dealerships in the United States.Women are responsible for buying over 13 million cars at new car dealerships; that’s an impressive 36,000 vehicles a day. Dealerships have to literally change gears, advertising, amenities and their sales strategies to attract this powerful buying force. “It’s a very competitive industry” shares Women-Drivers.com President, Anne Fleming.…See More
11 hours ago
Erika Kay Simms liked J.D. Rucker's blog post Why 'Irrelevant' Content on a Dealer's Website is Relevant
14 hours ago
Erika Kay Simms shared J.D. Rucker's blog post on Facebook
14 hours ago
Erika Kay Simms liked J.D. Rucker's blog post If You Build It, They Won't Come (unless you support it)
14 hours ago
Cecil Helton liked J.D. Rucker's blog post If You Build It, They Won't Come (unless you support it)
14 hours ago
Jeff Glackin shared J.D. Rucker's blog post on Facebook
14 hours ago
Jeff Glackin shared J.D. Rucker's blog post on Google +1
14 hours ago
J.D. Rucker liked Big Tom LaPointe's blog post CarChat24 wins 2015 AWA Automotive Website Award
14 hours ago
Jeff Glackin liked J.D. Rucker's blog post If You Build It, They Won't Come (unless you support it)
14 hours ago
J.D. Rucker posted a blog post

If You Build It, They Won't Come (unless you support it)

In the movie Field of Dreams, a ghostly voice tells Kevin Costner's Ray Kinsella character, "If you build it, he will come."The first question you'll want answered is, "What is it?" In the movie, the 'it' was a baseball field, but it was actually so much more…See More
14 hours ago
Cory Mosley posted videos
16 hours ago
Alexander Lau commented on Timothy Martell's blog post How Content Generates Sales Through Search
18 hours ago
Alexander Lau commented on Timothy Martell's blog post How to Build a Blog Audience from the Ground Up
"All of this still holds true.  Employing White Hat SEO Methods and Search Content Marketing http://www.worlddealer.net/2013/06/employing-white-hat-seo-methods-and-search-content-marketing/"
18 hours ago
Big Tom LaPointe liked Kim Essenmacher's discussion Dealership Website SEO
19 hours ago
Big Tom LaPointe liked Mike Elliott's discussion U.S. Spies on Millions of Drivers
19 hours ago
Big Tom LaPointe posted a blog post

Ready to Drive! MTV study says millennials want their cars; kills 5 myths (PART 1 of 2)

6 in 10 Millennials said “they feel like losers among their peers without their cars” – MTV studyIf rumors of Mark Twain’s death were greatly exaggerated, then so are those that young people are eschewing the car for alternate forms of transportation. In a study released July 23, 2015, the Viacom-owned entertainment giant revealed that not only to so-called Millennials, or Gen Y, buyers want to have cars and drive, but are beginning to in…See More
20 hours ago

Automotive Marketing Community Photos

Loading…
  • Add Photos to ADM
  • View All

Google Adsense Generates Revenue that Helps Pay the Bills for the ADM ProCom

ADM Forum

Google Adsense Digital Advertising Example

ADM Blog Posts

Black Book Used Car Market Report - Ricky Beggs

Posted by Black Book on January 26, 2015 at 12:00pm 0 Comments

Hello and welcome to this week’s edition of the Used Car Market Report from Black Book.

As you can tell we are again recording this market video blog via Skype while on the road. Where has the industry taken us this week? We are coming to you from the exhibition hall floor and the Black Book booth at the 98th annual NADA Convention and Exposition in San Francisco. Unfortunately there is no time to visit nearby Napa Valley or any of the other wineries in the area.



The first part of last week had some of our lender solutions team at the annual AFSA conference, also in San Francisco, and now we are at the ATD and NADA conventions with thousands of franchised dealers and industry…

Continue

Tips For High Volume Car Sales - 20 Free Sales Videos Offer

Posted by Virgil Stanphill on January 26, 2015 at 5:00am 0 Comments

The video promoted preparation and automation as 2 of 5 keys to high volume auto sales.

Towards the end of the video he offers 20 "no strings attached" FREE videos on selling cars.

CarChat24 wins 2015 AWA Automotive Website Award

Posted by Big Tom LaPointe on January 25, 2015 at 12:00pm 0 Comments

The CarChat24 team is proud to announce we have received an Automotive Website Award for Marketing Innovation. The prestigious award was presented in San Francisco on January 22, 2015, as the 2015 National Automotive Dealers Association conference kicked off, and coincides with our fourth DrivingSales award for excellence in chat.

The AWA awards are presented annually just prior to the start of the NADA conference by consulting firm PCG Consulting, Inc., and “recognize the best vendors in automotive digital marketing”, in a variety of categories.

“We are pleased to present CarChat24…

Continue

NADA Convention from a Local San Francisco Perspective

Posted by Ralph Paglia on January 25, 2015 at 12:00am 0 Comments

National Auto Dealers Association convention sweeps into San Francisco with industry on a roll 

  …
Continue

Top Ten Blogs and News for Auto Dealers: January 17 - 23

Posted by Rebecca Kon on January 23, 2015 at 11:55am 0 Comments

There’s been lots of excitement this week as NADA kicks off this weekend, Super Bowl Sunday is getting closer, and the U.S. President just gave his State of the Union Address. In case you missed everything going on this week, ActivEngage put together the Top 10 automotive news articles and blogs just for you! Enjoy!

10. Chrysler exec sees dealerships, operations evolving

Pete Grady is considering satellite stores and getting service operations closer to consumers. Dealers, what are you thoughts on these possible changes to the standard business…

Continue

Can You Translate That For Me?

Posted by Paul Potratz on January 23, 2015 at 11:20am 0 Comments

In this week’s episode of Hard Facts, Samantha uncovers a cost-free way to utilize your bilingual sales staff to reach a broader demographic. Learn how you can implement this strategy at your dealership.

3 Reasons to Take Content Seriously for Better SEO (with Bonus Infographic)

Posted by Timothy Martell on January 23, 2015 at 9:30am 0 Comments

SEO is a complicated practice, especially if you're just starting in 2015. Things have changed a lot in the past 10 years, making it more difficult than ever for small businesses to compete against businesses with large marketing budgets. But as one of the most important parts of a business's digital marketing strategy, you can't ignore SEO.

 

Content is easily one of the best ways for businesses to take control of their rankings and build up authority with Google and other search engines. It's the simplest strategy, but it's also one of the…

Continue

Make Digital Communication a Priority by 2025

Posted by Rebecca Kon on January 21, 2015 at 2:21pm 1 Comment

In a recent report by IBM, “Automotive 2025: Industry without borders”, discusses the future of the automotive industry among OEMs, automotive suppliers, and other auto industry participants. The authors Ben Stanley and Kal Gyimesi ask this question,

 

“How can you form relationships with newer, non-traditional industry participants to provide the digital relationship and customer experience that today’s drivers and passengers demand?”

 

The answer, left open for you to do some soul-searching, has one obvious answer:

Invest in live chat.

Live chat is a proven…

Continue

Why 'Irrelevant' Content on a Dealer's Website is Relevant

Posted by J.D. Rucker on January 21, 2015 at 12:30pm 9 Comments

Once you get over the beauty of the 1970 Dodge Charger in the picture, you might ask yourself, "What does a 45-year-old muscle car have to do with automotive content?"

We've been asked the same type of question multiple times pertaining to content we publish on dealer websites. Sometimes, it's dealers asking. Other times, it's other vendors wondering what we're doing or "tattling" to the dealer about it. The funny part is that when compared to the automotive marketing "gurus" who question it, the dealers tend to understand the philosophy much more quickly than the vendors.

I'm not here to insult anyone. I totally understand why it's hard for many vendors to get, especially the larger ones who have mechanized content, search, and social strategies. The reality is that based upon…

Continue

Chat Success – JUST DO IT!

Posted by Big Tom LaPointe on January 20, 2015 at 8:30pm 0 Comments

Some people want it to happen,

some wish it would happen,

others make it happen.
~ Michael Jordan

Anybody with even a passing interest in sports in the 80’s and 90’s has vivid memories of basketball legend Michael Jordan defying gravity to fly through the air and slam dunk a basketball. Again, and again, and again. The man was virtually synonymous with Nike’s ‘Just Do It’ slogan, because he did. Such was his dominance not only of the game, but of sports branding, that he still pulls in nearly $100 million a year on branded gear.…

Continue

Automotive Thought Leader Journal

Automotive Marketing and Car Dealer News from AutoBlog

Nissan planning 90-second Super Bowl commercial, plus two debut cameos

Filed under: , , , ,

Nissan is now running a 90-second Super Bowl ad, instead of 60 seconds. The first 10 seconds of it are available now as a teaser, but the brand is holding the full premiere until the actual game. To make it even more potentially exciting, there are two surprise product cameos from the company in the commercial.

Continue reading Nissan planning 90-second Super Bowl commercial, plus two debut cameos

Nissan planning 90-second Super Bowl commercial, plus two debut cameos originally appeared on Autoblog on Wed, 28 Jan 2015 19:01:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Google Blog Articles, News and More

Google Fiber is coming to Atlanta, Charlotte, Nashville and Raleigh-Durham

It’s been nearly five years since we offered to build a fiber-optic network in one U.S. city as an experiment — and were met with overwhelming enthusiasm. Now, Google Fiber is live in Kansas City, Provo and Austin, and we've started to see how gigabit Internet, with speeds up to 100 times faster than today’s basic broadband, can transform cities. It can give them new platforms for economic development and new ways of using technology to improve life for their citizens. And, around the country, it seems to be catching on.

Check out the Kansas City Startup Village and Provo learn-how-to-code hub DevMountain. Take a look at the work of a geneticist whose speedy connection could one day help newborns in intensive care, or how one city's network is connecting a high school classroom to an underwater microscope so students can study oceanic life in the Pacific... from Chattanooga, Tenn. There are many more stories like this—stories about how people are using gigabit internet to spark innovation, inspire creativity, and collaborate in ways they simply couldn't before. And we want to see even more.

So, today, we’re happy to announce that Google Fiber is coming to 18 cities across four new metro areas: Atlanta, Charlotte, Nashville, and Raleigh-Durham. We can’t wait to see what people and businesses across the Southeast U.S. do with gigabit speeds.


Bringing Google Fiber to these cities is a long-term investment. We’ve been working closely with city leaders over the past year on a joint planning process to get their communities ready for Google Fiber—and now the really hard work begins. Our next step is to work with cities to create a detailed map of where we can put our thousands of miles of fiber, using existing infrastructure such as utility poles and underground conduit, and making sure to avoid things like gas and water lines. Then a team of surveyors and engineers will hit the streets to fill in missing details. Once we’re done designing the network (which we expect to wrap up in a few months), we’ll start construction.


We’re also continuing to explore bringing fiber to five additional metro areas—Phoenix, Portland, Salt Lake City, San Antonio and San Jose, and will have updates on these potential Fiber cities later this year.

Today, we aren't the only ones talking about gigabit broadband. From the White House to main street, a chorus of new voices is standing up for speed. Just last week during the State of the Union, the President called for faster networks so that innovators and entrepreneurs can build the next big idea. New research from the Fiber to the Home Council shows gigabit networks are contributing billions of dollars in economic growth. Communities across America are demanding more speed for their own homes and businesses, and we’re going to keep doing our part to help.

ADM Community Visitor Activity for Current 30 Day Period

 
 
 

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

ADM Events

January 2015
SMTWTFS
123
45678910
11121314151617
18192021222324
25262728293031
       

Google Automotive Network Targeted Placement Ads

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top 5 Automotive Marketing Forum Discussions - 30 Days

3. Dealership Website SEO

Posted by Kim Essenmacher on February 15, 2014

5. U.S. Spies on Millions of Drivers

Posted by Mike Elliott on January 27, 2015

Share the Best Content w/AutoMarketing Community

ADM Notes

ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Blog Post Featured

Created by Ralph Paglia Jan 16, 2009 at 10:24am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Profile Featured

Created by Ralph Paglia Jan 16, 2009 at 10:18am. Last updated by Ralph Paglia May 10, 2010.

Internet Sales Manager Resources and Blogroll

ADM Professional Community Blogroll:
1. Social Media Optimization 

3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

7. Toyota Community

8. Kia Community 

9. Toyota Social Media

10. Social Media Marketing 

11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
---------------------
Get listed on this Blogroll; send your blog title text and your blog's associated URL. Include a link to your site's page showing the ADM title text: "Automotive Digital Marketing" linked to: http://www.automotivedigitalmarketing.com to Ralph Paglia via ADM.

Follow ADM on Twitter

Automotive Marketing News

Nissan teases Super Bowl ad; full reveal will wait until big game

Nissan is using a dreary Harry Chapin song as the backdrop for its Super Bowl ad, but the overall message won't be seen until the game on Sunday. The automaker unveiled a 10-second teaser today featuring Chapin's song 'Cat's in the Cradle.

Kia returns to Super Bowl for 6th consecutive year

Kia's 2015 Super Bowl commercial will star Pierce Brosnan parodying his role as James Bond.

Toyota takes early Super Bowl lead

Toyota delivers an emotional punch to the gut with its spot for the 2015 Super Bowl.

Mercedes debuts Super Bowl ad on 'Ellen' show

Mercedes-Benz premiered its Super Bowl ad for the AMG GT sports car -- an edgy take on the fabled tortoise vs. hare race -- on 'The Ellen DeGeneres Show'

BMW Super Bowl ad compares i3 with early Internet

In BMW's Super Bowl spot, the brand is casting its electric i3 hatchback as an ahead-of-its-time concoction that needs some explaining -- just like the Internet back in 1994.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

© 2015   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service