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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

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Ralph Paglia
Editor-in-Chief

Arnold Tijerina
Editor, Content Marketing 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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by Willow Adams some of the insights from my client's website

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MotorTrend Articles and News

Mustang, 911 GT3 Win IntelliChoice Best Overall Value Awards

Mustang or Camaro? Z4 or Supra? 3 Series or C-Class? With tough competition in the sports car segment, consumers have plenty of options to choose from. But how do you know if you’re making a smart financial decision? Our partners at IntelliChoice have made the following recommendations on sports cars for 2019. IntelliChoice analyzes five-year […]

The post Mustang, 911 GT3 Win IntelliChoice Best Overall Value Awards appeared first on Motortrend.

17 Things to Know If You’re Planning to Drive Abroad

If you’re an avid traveler, the idea of road-tripping in a foreign country has probably crossed your mind. It looks awesome, but is it really a good idea? Yes, absolutely, but there are some important things to consider ahead of time. Guidebooks tend to make driving in foreign countries (especially in the developing world) sound […]

The post 17 Things to Know If You’re Planning to Drive Abroad appeared first on Motortrend.

Celebrity Drive: Clint Robertson of HGTV’s “Boise Boys”

Quick Stats: Clint Robertson, star, HGTV’s “Boise Boys” Daily Driver: 2016 Toyota Tundra (Clint’s rating: 10 on a scale of 1 to 10) Other cars: See below Favorite road trip: Fort Worth, Texas to Red River, New Mexico Car he learned to drive in: 1947 Ford 8N tractor First car bought: 1990 Nissan 300ZX Clint […]

The post Celebrity Drive: Clint Robertson of HGTV’s “Boise Boys” appeared first on Motortrend.

2018 Honda Civic Type R: Baby Got a New Pair of Shoes – Long-Term Update 6

My driveway is steep. Over the past couple of months, I started noticing the CTR’s traction control light blinking when I drove up it. I also noticed it when joining traffic on a 50-mph boulevard near my house. I’ve put on most of the Civic’s miles commuting, but several trips to the hills surrounding L.A. […]

The post 2018 Honda Civic Type R: Baby Got a New Pair of Shoes – Long-Term Update 6 appeared first on Motortrend.

9 Tips for Getting a Great Car Deal This Memorial Day

As we’ve shown you throughout the week, there are plenty of great car deals this Memorial Day weekend. And you may want to check out these offers if you’re looking specifically for a small SUV, or these if you’re after a larger SUV. With all the deals floating around, there are still a number of […]

The post 9 Tips for Getting a Great Car Deal This Memorial Day appeared first on Motortrend.

 

Latest ADM Activity - Click "More" at bottom!

Scot Eisenfelder posted a blog post

No One Plans to Fail

As the old adage goes, no one plans to fail, they just fail to plan. This could not be more true when it comes to service…See More
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Freebie Friday: Persistence Pays Off

VP of Sales CDK Global Bill Wittenmyer shares why persistence is your best ally towards productivity in this Freebie Friday.
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Profit By Action Quick Tip: Email Signatures

Andy Church explains the importance of e-mail signatures in this Quick Tip.
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Zoe Sewell posted a blog post

Tips to Hire the Best Mobile Auto Electrician to Get Your Job Done!

If you are a car owner, then you must have encountered countless vehicle electrical problems throughout the years. The modern cars are always equipped with the most advanced technologies that only a proper electrician can figure out and fix. Hence…See More
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Erik Nachbahr posted a video

How to Evaluate IT Solutions for Your Dealership

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The Great Race Against Time!

Posted by Dan Beres on May 16, 2019 at 7:00am 0 Comments

In today’s society, time is a precious commodity. So much so that consumers make their buying decisions based on how long it takes to complete the transaction. If you had the choice between a $20 oil change that would take 4 hours to complete, or a $30 oil change that would take 30 minutes, which would you choose?

For the automotive industry,…

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What Do Goldfish Have in Common With Marketing?

Posted by Jim Flint on May 17, 2019 at 10:30am 0 Comments

In this video blog, Jim Flint shares why time is important in capturing consumer attention.

Lookup and check Ford VIN Number

Posted by Michael Dearing on May 17, 2019 at 3:48pm 0 Comments

A vehicle identification number (VIN) is the 17-digit "name," made up of numbers and characters, that an automobile manufacturer assigns to an individual vehicle. Vehicle identification numbers can reveal many things about automobiles, including their airbag type, country of origin, engine size, model year, vehicle type, trim level and plant name. The…

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Want A 5-star CSI Rating? Demanding It Doesn’t Work. Earning It Does.

Posted by Stephen Coambes on May 16, 2019 at 7:48am 0 Comments

When my friend, Erica* took her vehicle to the dealer recently, the needed repairs were performed quickly and competently. Yet, when the CSI survey came, she rated her overall experience three stars: “just okay.” Why not five stars: “excellent”? Well, because frankly, they didn’t earn it. This was the result of a couple very significant––and…

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Can Amazon Reinvent the Traditional Store?

Posted by Michia Rohrssen on May 15, 2019 at 7:23am 0 Comments

It’s a well-known fact that Amazon is on a mission to reinvent the traditional brick-and-mortar store model. Until recently, they were mostly focused on dominating online sales. However, it is clear Amazon is now looking to expand its footprint to include offline sales. A great example is the…

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Fundamental Attribution Conversion Errors

Posted by Jim Flint on May 14, 2019 at 10:30am 0 Comments

I share the concept of the fundamental attribution and conversion errors in this short video blog.

Lease Approval Ratings in April Reach Their Highest Since August of 2018, making it the strongest month of the year Swapalease.com, the nation’s largest car lease marketplace, reports car lease credi…

Posted by John Sternal on May 13, 2019 at 11:51am 0 Comments

Lease Approval Ratings in April Reach Their Highest Since August of 2018, making it the strongest month of the year

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 72% approval rate in April, a rise from the March rate of 70.7%.

April experienced a higher number of applicants with qualifications that led to more approvals for taking over another person’s lease contract during the month. April saw a slight…

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Auto/Mate Releases Deal Closeout for Desking Module

Posted by Mike Esposito on May 14, 2019 at 7:19am 0 Comments

New Feature in Desk/Mate™ Designed to Streamline Auto Dealerships' Sales Process & Improve Their Workflow

Albany, NY – May 14, 2018​ – Auto/Mate Dealership Systems recently released Deal Closeout, a new feature in the Desk/Mate™ Module of its dealership management system (DMS). Desk/Mate users can now work and close deals all in one module, streamlining the sales process…

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7 Tough Questions You Need to Ask for Better Automotive Marketing

Posted by Siya Carla on May 9, 2019 at 1:15am 0 Comments

Growing competition and digitization pose a number of marketing challenges for automotive dealers. The major problem comes in collaborating sales and marketing activities to measure and optimize automotive marketing investments and drive the demand. Besides, there are a number of segments involves that requires the investments on marketing, ranging…

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Tires Are Revenue Drivers: Here’s How To Get Your Share

Posted by Stephen Coambes on May 8, 2019 at 7:09am 0 Comments

Sales profit margins are getting smaller, and dealerships are looking to service as the profit-making aspect of their business. And there’s one area of service that’s particularly overlooked, especially for how much revenue it can generate:…

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what is Self-help techniques for self-growth?

Started by Rob in DEALERSHIP MANAGEMENT, MONITORING and REPORTS - Achievements, Milestones, Sales Team and Organizational Leadership Topics, awards or achievements you and your team have earned May 17. 0 Replies

Here is some good news. It is possible to improve people’s lives by removing negative programs from their subconscious minds, which dictate their personality and lives.One very interesting technique that can help to achieve this, is listening to certain sounds and certain music that have the ability to break down negative subconscious material. This will gradually result in the improvement of behavior, the reduction of psychological and physical problems and the…Continue

Tags: skill, personal, growth, improvement, books

Grammarly Content Writing Tool for ADM Members

Started by Ralph Paglia in TOOLS, FILES and TEMPLATE RESOURCES - Share Your Files, Apps, Spreadsheets, Email Templates, Phone Scripts, Letters, Tracking Tools, Links, etc.. Last reply by Sxiphone Apr 27. 4 Replies

Michael from Grammarly writes: "I came across your article on automotivedigitalmarketing.com and I was excited to see that you mentioned Grammarly as a helpful writing tool. Awesome!"  Michael has provided our members with a link to a free version of Grammarly... Here…Continue

Tags: ADM, Members, Tool, Writing, Content

Best VPN

Started by Christie in Uncategorized or Does Not Fit Into Any Pre-Defined Category. Last reply by ted malkovich Apr 15. 2 Replies

can any help me that which are Best and Fastest VPNs best who also accept PayPal service, someone recommended this list, I find it quite information but still looking more information.Continue

Study Of 1000+ Car Dealers Raises Concerns About Industry’s Lead Handling Issues

Started by Kendra Masters in PROCESS MANAGEMENT- CRM, BDC and lead Management Processes, Emails, Phone Scripts, Facility Design, Tools and Suppliers Apr 9. 0 Replies

Opportunity Max, a Maritz Company, recently completed a program with a major OEM. As part of the program, 1,037 assessments were run on dealerships to identify holes in their lead handling processes.The results were very telling, and point to bigger concerns with the industry as a whole.66% of Dealers Received Failing MarksUtilizing our Customer Engagement Analyses – which seek to reveal gaps in lead handling and customer…Continue

Tags: conversion, email, management, lead, dealership

Main SEO Trends 2019

Started by Kevin Lewis in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices. Last reply by John Aeliya Apr 1. 4 Replies

To drive more traffic to your car dealer website, you need to be aware of all the Google updates and trends because Google is the most popular search engine today. Here is the list of the main SEO Trends 2019 compared to trends of 2017. You can see that even after so many updates, the main trends remained of the same importance.Optimization for Mobile DevicesVoice Search OptimizationDense Content…Continue

Tags: 2019, Trends, Trends, Optimization, SEO

Which e-commerce platform should I join?

Started by Camden Jones in Uncategorized or Does Not Fit Into Any Pre-Defined Category. Last reply by John Aeliya Mar 29. 4 Replies

Hi. I'm a newbie in e-commerce. I want to try to open an online store, but I don't know what to begin. I search and find out some platforms. Big ones are  Shopify, WooCommerce, and BigCommerce. Which should I choose to start? Is there anyone selling on these platforms? Please help!Continue

What is better--written content or animated videos?

Started by Livina Moris in VIDEO - Multimedia and Video Marketing Related Discussions, including Video SEO, YouTube, Video Email, etc.. Last reply by John Aeliya Mar 27. 1 Reply

Managing a business that is continuously growing and bringing in more and more traffic is not an easy task. The type of content used here plays a vital role in making the website more effective. A business person must be aware of the trending content which is both engaging and eye-catching for the audience. In simple words, it matters whether your content has pictures or voice tones or it is based entirely on pictures or videos makes a great difference.Where blogging for written content also…Continue

Tags: designer, animator, videos, animations

Fastest VPN Service Providers List

Started by Christie in Uncategorized or Does Not Fit Into Any Pre-Defined Category Mar 22. 0 Replies

can any help me that which are Best and Fastest VPNs best who also accept PayPal service, someone recommended this list, I find it quite information but still looking more information.Continue

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Craiglist to end free car listings

Filed under: ,

The $5 fee for by-owner vehicles matches the charge for dealer listings.

Continue reading Craiglist to end free car listings

Craiglist to end free car listings originally appeared on Autoblog on Fri, 12 Apr 2019 14:45:00 EDT. Please see our terms for use of feeds.

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Created by Ralph Paglia Jan 16, 2009 at 10:18am. Last updated by Ralph Paglia May 10, 2010.

Automotive Marketing News

VW will focus on early adopters for first ID3 electric cars

VW's long lead time for the ID3 will be used to learn from customers why they want to buy the car and how VW can improve its marketing to prepare the "right product for the right people at the right time," a VW executive said.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

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