Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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Automotive Marketing Professional Community Serves Car Dealers

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Benefits of ADM Professional Community Membership:

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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AutoDigitalMarketing@Gmail.com

2701 N. Rainbow Blvd.
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Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Latest ADM Activity - Click "More" at bottom!

James Mustico commented on Timmy D. James's blog post 3 Tips for Creating a Killer Testimonial Video
"We've had success with filming testimonials. Let us know if you need us to shoot for you!  Vancouver Toyota Testimonials from Media272 on Vimeo."
8 hours ago
James Mustico posted a status
"We've been doing a lot of work for Vancouver Toyota lately, Here's there core value message video"
9 hours ago
James Mustico posted a video

Core Value Message from Media272 on Vimeo.

Core Value Message

We visit Vancouver Toyota to see how they're an award winning dealership. A Media272, Inc. Production 800.272.7222
9 hours ago
James Mustico updated their profile
9 hours ago

Influencer
Anne Fleming posted a blog post

Dealership 2020: Be a Destination Dealer & Increase Sales to Women

Download this white paper and get the insights and real-case scenarios about how your dealership can begin tapping into the magnificent sales to women. Now.Do you know how many women ups visit your store each week? Each month? Do you know how many of them actually convert and buy from you? [We didn’t think so. Most dealerships don’t track this.]Start putting your attention on these new mindsets to SELL YOUR DEALERSHIP at the zero moment of truth (ZMOT) and during the entire digital-to-showroom…See More
12 hours ago
Joey Yost might attend Eliana Raggio's event
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FREE WEBINAR: How to Increase Your Appointment Show Ratio TODAY! at http://www.dealeron.com/webinar/how-to-increase-your-appointment-show-ratio-today/

June 30, 2016 from 12pm to 1pm
WANT TO KNOW HOW TO INCREASE YOUR APPOINTMENT SHOW RATIO TODAY?Oh Yeah!  In this fast-paced 1 hour webinar, sales trainer Jennifer Suzuki will show you how! She knows exactly what you need to say to your prospects to get them to show up…and she is ready to share these incredibly valuable tips with you!Attendees of this fantastic presentation will learn:– How to analyze data and statistics to understand the competition process and improve your odds.– Proven techniques for setting strong…See More
13 hours ago
Joey Yost is attending Eliana Raggio's event
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FREE WEBINAR: Become a Car Dog Millionaire & Sell More Cars Online at http://www.dealeron.com/webinar/become-car-dog-millionaire/

May 5, 2016 from 12pm to 1pm
With today’s harsh economy, everyone in the Auto Industry is feeling the pinch and Dealerships need to make every dollar count! However, each month countless dealerships nationwide waste thousands of dollars online when they could be selling a whole lot more cars.WANT TO KNOW HOW TO SELL MORE CARS ONLINE?Yeah you do! Jim Flint, author of Car Dog Millionaire, is here to help you increase your online sales.In this fantastic 1 hour webinar, Jim will break down the digital details that will keep…See More
13 hours ago

Influencer
Larisa Bedgood posted a blog post

Women Buy 68% of New Vehicles – How is Your Dealership Marketing to Women?

Women are one of the fastest growing groups of auto consumers. While marketing to both men and women is key, dealerships who look for new ways to attract and target female consumers can gain a big advantage.Here is a look at some interesting statistics compiled by Auto Alert about marketing to female consumers in the automotive industry:CNW Marketing Research found that 47.3% of women car shoppers…See More
14 hours ago
delete please updated their profile
14 hours ago
Kris Rosychuk posted photos
15 hours ago
Lizzie Weakley posted blog posts
16 hours ago
Black Book posted blog posts
16 hours ago
Kris Rosychuk posted a blog post

Power Minute #8: Auto Technologies Impacting Dealers?

Recent J.D. Power research reveals that there is high consumer interest among Collision Protection automotive technologies.  But how does this impact today’s dealers?Watch video >To learn other ways to target consumer messaging within your local market, visit http://mypowerdealer.com.Video transcript:Recent J.D. Power…See More
17 hours ago
Profile IconAnisha patel and Joey Yost joined Automotive Digital Marketing ProCom
17 hours ago
Anica Oaks posted a blog post

How to Become Your Own Boss as a Commercial Truck Driver

Thinking of becoming your boss as an owner-operator of your own rig? There is a lot to consider before jumping in. It is recommended to gain at least one year of experience in your specialty and preferably more. With this experience, you will gain a lot of knowledge about the business.You…See More
yesterday

Influencer
Paul Potratz posted a blog post

Great Leaders Must Let Go...Sometimes

The people who work at Potratz have shaped us into the brand awareness and engagement agency that we are today.Potratz is comprised of multiple companies that all work together to form one brand. In this week’s Think Tank Tuesday, I introduce you to the people that Potratz is comprised of and give you one important tip that you should be using for your team and business.I want to hear your ideas! Leave a…See More
yesterday

Influencer
Jim Leman posted a blog post

Digital F&I is a Competitive Equalizer

by Jim Maxim, Jr.As the teams take the field, the commentators review their attributes, experience, and record. And although each player is unique, one cannot help but to compare their stats against their competition. So, how well does your F&I department stack up? Although different dealerships deal with particular limitations, the public dealership groups’ results can provide a useful comparison. New-car PVR for late 2015 ranged from $1,189 to $1,556. More heavily resourced enterprises…See More
yesterday

Influencer
Big Tom LaPointe posted a blog post

Four hidden benefits of chat – including fixed ops sales

For obvious reasons much of the sales pitch from a live chat provider and the majority of focus from dealers revolves around sales leads and how many units are sent down the road. But there are several key benefits that shouldn’t be overlooked in which managed chat can make a difference. Certainly the key reason for using chat…See More
yesterday

Influencer
Larisa Bedgood posted a blog post

3 Online Marketing Strategies to Attract Connected Consumers

3 Online Marketing Strategies to Attract Connected ConsumersIt’s the age old question of, “What came first, the chicken or the egg?” Except now the question is, “What came first, the connected car or the connected consumer?” Some argue that consumers are evolving as a reaction to the evolution of technology. That after becoming accustomed to having the world at our fingertips we started to expect it in every facet of our lives. Or perhaps our expectations evolved first due to sci-fi novels and…See More
yesterday

Influencer
Big Tom LaPointe liked Big Tom LaPointe's blog post Don't crash your live chat like a 1970's Porsche Turbo - both can BITE you
Tuesday

Mobile Video Marketing Charts, Data and Infographicsfor Car Dealers

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ADM Blog Posts

Can Facebook Instant Articles help your business?

Posted by Paul Potratz on April 29, 2016 at 7:30am 0 Comments





Why are Instant Articles beneficial? Facebook provides a guide to Instant Article configuration so that you can use their content management system.



• Instant Articles are 10x faster than traditional mobile web articles

• They’re read 20% more often 

• Clients are 70% less likely to leave the article once they’re there.



Watch this week's Hard Facts now for more info!

Website: http://www.ppadv.com

Facebook: http://www.facebook.com/PotratzAdvert...…

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Your Best Leads Are the Free Ones

Posted by Tony Orlando on May 2, 2016 at 5:45am 1 Comment

Most dealers I know spend around $30, or more, per lead to drive more sales customers into the store. In many cases these leads contain little information that is actually useful to help close the customer. And, not all the information is accurate – perhaps the email is good but the phone number is not. It’s no surprise that closing ratios hover nationally at around 8-12% for these leads.

 

Yet there is a rich source of superior quality leads in the dealership every day that many dealers overlook. Ups in the service drive far exceed those in the front end of the dealership. And, as many of these are already your customers, all the data you need is at your fingertips to see exactly where these customers are on their journey.  Your CRM and DMS contain a wealth of information that could be used to…

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Ignore Domain Authority? Really?

Posted by Jeff Glackin on May 2, 2016 at 4:30am 3 Comments

I was recently involved in a discussion on an automotive industry Facebook group where an industry friend was told by his current SEO provider that he shouldn’t be concerned with Moz’s Domain Authority ranking system. The actual quote was:

“The Domain Authority score has no actual impact on your site’s ranking. It is a 3rd party guess at the strength of your site. Moz’s value has dropped a lot over the last couple of years. I don’t even look at it anymore.”

It’s not a metric to be obsessed with, but why would anyone recommend ignoring any metric, particularly one so universally respected, when it comes to your website? That’s a good question. First let’s cover what Domain Authority is and how it is calculated.

Domain…

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Duped at the Dealership? The 4 Most Common Mistakes Car Buyers Make

Posted by Anica Oaks on March 29, 2016 at 10:30am 0 Comments

Are you considering the purchase of a new car? It's one of the largest purchases that you will make outside of your home. With each new car that drives off the lots come hundreds of mistakes that cost the buyers dearly. From smooth-talking salesmen to overpriced extras, here is five of the worst car buying mistakes.

Dealership Ad-Ons

When you purchase a car, they have tons of additional items you can add that do nothing more than bump up the price of the car. Packages like adding Scotch-guard to the seats are more cost effective to do yourself. What about the extended warranty plans? Having an extended warranty is good, but you can get a better plan yourself without all the exclusions. Be wary of these additional purchases, as they are just the…

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3 Tips for Creating a Killer Testimonial Video

Posted by Timmy D. James on April 29, 2016 at 6:20am 1 Comment

Ever since reviews have risen in popularity, dealerships have mostly focused on written reviews -- they were the most prominent in search engine results and on third party sites.

 

This worked pretty well for a while. However, with the rise in the importance of reviews, some companies chose to act unscrupulously and falsely boosted their reputation by posting fake reviews. As word of this spread in the media, consumers became increasingly skeptical of ANY reviews. These days, if a consumer lands on a dealer’s review site and sees all 5-star reviews, they tend to discount those reviews as filtered, or perhaps solicited by the dealership. They feel they are not a true reflection of how the customers really view the dealership.

 

Well, in today’s digital age, there is a fairly simple…

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WHY DOES MY SOCIAL MEDIA PROFILE SUCK...

Posted by Josh Whitlatch on April 28, 2016 at 7:11am 0 Comments

Nearly 10 years ago this month, I created my first and last Facebook profile. Sitting in my High School Library towards the end of my Senior year, I cluelessly put together a picture, a couple monumental dates and places, clicked on the "Save" button and wa-la.  Piece of cake. Now, if it could have only stayed that simple. Social Media profiles are becoming more and more of a reliable source for representation of a person, company, or event. The days of uploading some random picture and being ok with it are gone.



Establish what you will be using your …

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Why Do Your Marketing Results Disappoint?

Posted by Alexia Henson on April 28, 2016 at 5:27am 0 Comments

When I talk to dealers that are disappointed with their email and direct mail marketing results, my biggest question is this:

 

Why would you send out an email offer to your customers that you would not PAY to send out via direct mail or other methods?



I see it happen all the time. A dealer sends out an email for something such as an AC check for $69.95, or a free multi-point inspection and a filter special. If I were to say to that dealer, “would you spend 89 cents to send that offer on postcard?” Their reply would be a resounding “No!”

 

Before blasting out an email promo to all your customers, ask: “Would I spend a dollar to send that out?” If the answer is “no,” ask yourself why you think it is okay to send it for free.

 

To get…

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Night Driving: 6 Tips to Stay Safe

Posted by Kent Charlie on March 28, 2016 at 4:30am 0 Comments

Driving at night can be quite risky. The driving conditions of the night are challenging and a large number of accidents take place during the night. Reduced visibility, perception of depth, peripheral vision, colour recognition etc. make it all the more difficult. We also become less alert at night. So, the risk of crashing increases.

To avoid this, extra safety precautions should be followed during the nighttime. A few simple measures can make your driving at night smoother, safer and better. Let's look at these in details.

 

Turn on the Lights

Since the darkness impairs visibility, it is always wise to turn on the headlights, taillights, brake lights  and the indicator lights of your car to ensure that you can see the road…

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11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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