Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

Automotive Marketing Professional Community Serves Car Dealers

The Official ADM Professional Community Hash Tag is: #ADMPC

Benefits of ADM Professional Community Membership:

  • Access to exclusive content
  • Post your own content
  • Start an ADM Group, control who becomes a member
  • Comment on articles, videos, charts and forum posts
  • Access to Special Pages
  • Receive notifications on your favorite topics
  • Network with peers and use their content
  • Participation in contests and see survey results
  • Make requests to ADM Editors, Professionals and Industry Thought Leaders
  • Personal Assistance from ADM Community Leaders

Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

Professional Community

AutoDigitalMarketing@Gmail.com

2701 N. Rainbow Blvd.
Unit 2202
Las Vegas, NV 89108
505-301-6369

Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


ADM Consulting Services

Automotive Marketing Sponsors

#AutoMarketing Tagged Twitter Posts

Automotive News Videos

A Cyber Threat on Wheels? (5/29/15)

Seeking answers on cybersecurity in cars; TrueCar is sued again; Takata-hearing witnesses; Rebuilding Volvo sales; Green cars, bad roads?; Don't try this at home.

Cash to Crank Out Camaros (5/28/15)

GM pumps cash into Camaro site, Volvo signs S.C. deal; NADA selling Used Car Guide to J.D. Power; Sergio's 'gut feeling'; A hint of Apple?; FCA, BMW, Honda airbag recalls.

Ford: Use Our EV Patents (5/28/15)

Ford follows Tesla in offering EV patents to rivals; FCA reduces powertrain warranty; Latest Honda airbag recall; Key figure in GM crisis to face deposition; Stars shine for Kia, Lincoln.

Chevy goes Android - and Apple (5/27/15)

Chevy goes Android - and Apple; GM's Barra, Bill Ford join forces in Mich. tech push; In China: SUVs as 'rage' defense; Ford issues 2 recalls; New way to see London.

Toyota Still Brand-Value King (5/27/15)

Toyota keeps 'most valuable car brand' title, BMW ranks 2nd; Takata hearing set; GM's Barra a global power; Ford's top-of-the-line Explorer; Ram releases longer Lambert video.

Support ADM Community Sponsors by checking out their Products and Services

Top 5 Most Popular Automotive Marketing Photos of Past Month

Car Lister Social

by Sylvia Krivickova A social platform and a marketplace all in one.

Car Lister Social

by Sylvia Krivickova A social platform and a marketplace all in one.

BlueTIMBanner (1)

by Vincent Rotondo

Autobuy Logo

by Vincent Rotondo

Why SEO?

by Manny Luna Dealerships spend hundreds of dollars in Pay-Per-Click to drive traffic to a website. Pay-Per-Click are paid campaigns to help drive traffic to your website. Think about it this way, thousands of dollars are being spent every month bidding on keywords and keyword phrases that Google or search engines are saying people are searching for. From one month to the next, your competition may outbid you. Now, think of this, wouldn't it make sense, to build your foundation before building your house. Search engine optimization is that foundation.

Auto Industry Marketing and Advertising News

Tanner Foust and Scott Speed get VW internships

Filed under: , , , , , ,

Global Rallycross Championship racers Tanner Foust and Scott Speed put aside their motorsports duties to try out a new job at VW. The two of them briefly become the summer interns at a dealership.

Continue reading Tanner Foust and Scott Speed get VW internships

Tanner Foust and Scott Speed get VW internships originally appeared on Autoblog on Wed, 27 May 2015 20:02:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Recharge Wrap-up: video touts Volvo electric buses, Nissan and BMW build EV chargers in S. Africa

Filed under: , , , , , , , , ,

A Volvo short film shows why electric buses are better. Nissan and BMW will build South African charging network to improve EV sales. Renault-Nissan will shuttle COP21 attendees in its electric fleet. Visa sponsors the Formula E London ePrix.

Continue reading Recharge Wrap-up: video touts Volvo electric buses, Nissan and BMW build EV chargers in S. Africa

Recharge Wrap-up: video touts Volvo electric buses, Nissan and BMW build EV chargers in S. Africa originally appeared on Autoblog on Wed, 27 May 2015 17:14:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Tesla trying out pop-up stores

Filed under: , , , , , ,

Tesla is hauling two shipping containers around the US this summer to set up pop-up stores and put the Model S on display. The locations aren't entirely known, but they are following wealthy potential buyers to popular vacation spots.

Continue reading Tesla trying out pop-up stores

Tesla trying out pop-up stores originally appeared on Autoblog on Wed, 27 May 2015 15:43:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Music

Loading…
 

Learn More About Digital Marketing... Watch the Video Referenced Below!

Latest ADM Activity - Click "More" at bottom!

Automotive Marketing Community Photos

Loading…
  • Add Photos to ADM
  • View All

Google Adsense Generates Revenue that Helps Pay the Bills for the ADM ProCom

ADM Forum

Google Adsense Digital Advertising Example

ADM Blog Posts

Service Dilemmas: What Would You Do?

Posted by Richard Holland on May 28, 2015 at 6:00am 0 Comments

Every dealership has seen this customer—the one who demands to be reimbursed for damage they claim happened while the car was in the dealership’s care, or because of faulty service work. You might find it challenging to deal with these customers, especially when you don’t believe your team is at fault. So what is the best way to handle them?

 

To help answer this question, I have compiled a couple of scenarios. I happen to know how these cases were handled, and I will share the results in my next blog. But first I want your feedback on what these dealerships should’ve done. These are both 100% real events involving simple oil changes that happened just this past Memorial Day weekend. So, my question is: What would you do?

 

Scenario #1:

 

A customer brought…

Continue

How to Maximize Profit in Your Service Department

Posted by Ashley Weidner on May 28, 2015 at 6:00am 0 Comments

According to NADA statistics from 2014 service and parts sales reached $91billion!

The average dealership net profit for service and parts per month was upwards of $270,000 while new and used-car sales combined net profit per month did not even reach $150,000!

What is this telling you? First of all, you should be reading NADA's data. Secondly, you need to evaluate your service department.

Doing an evaluation of your service department will tell you who is working for you and who is just taking a pay check. There are some who want to be there, who have the drive and who are worth keeping. Then there are the ones who are diamonds in the rough but have simply lost their drive, which…

Continue

Time For Car Dealers To Reconsider Landing Page Microsites

Posted by Ralph Paglia on May 27, 2015 at 8:30pm 4 Comments

The tried and true landing page — an automotive marketer’s best friend

In the ‘old’ days of the web, all of a brand’s web traffic would be funneled into their website home page, or to deep links within that site. Sloppy and ineffective digital marketing was soon exemplified by worst practices such as:

  • Drop an email, land those clicks on the home page.
  • Launch a display ad, drive those visitors into the main product category page.
  • Run a print ad with your main website URL.

While this worked at getting lots of ‘hits’ and ‘eyeballs’ to a dealership's…

Continue

Increase Sales through Conquesting Consumers Motivated by Open Recalls

Posted by Chris Miller on May 27, 2015 at 6:00am 0 Comments

Following tremendous pressure from the NHTSA, Takata has expanded the recall on its faulty airbags. In fact, it just doubled the number of vehicles that are subject to recall to 34 million – that’s one in seven vehicles on the road today – and the largest recall in automotive history. Since then, consumers have been flooding the NHTSA website, searching to see whether their vehicles are affected. In fact, according to an article in Automotive News, daily website traffic increased by 62 times -- to an incredible 598,000 searches, up from 9,662 per day. Consumers want answers and, once they get them, they’ll be looking to dealers to help them.

 

Be prepared for a large surge in recall-related…

Continue

7 Ways Your Direct Mail Should Be Digital

Posted by Joe Webb on May 26, 2015 at 1:30pm 0 Comments

This is out of the ordinary, I know. Me… a guy who achieved success in retail from being an early advocate of Internet lead management, video, and digital marketing… talking about the benefits of a traditional marketing medium. Stranger things have happened... 

Just because I believe in the power of online influence in the retail sales industry doesn’t mean I turn up my nose at traditional mediums, such as direct mail. As a matter of fact, I’ve seen some clients generate a solid return from their direct mail campaigns, but only when those efforts are digital. Let me explain.



Direct mail marketing is one of those things that is either ignored, or…

Continue

How to Generate More Positive Reviews

Posted by Ashley Weidner on May 26, 2015 at 5:23am 0 Comments

80% of prospects are checking reviews before they even consider making a purchase according to the Ipsos Open Thinking Exchange (OTX).  By now, most dealerships are aware of the negative affect too few positive reviews can have, but most are still not proactive enough about managing their online reputation.

For instance, the dealership listed above has several negative reviews about the sales experience, but none of them have responses to show that an…

Continue

#CARSTRONG: A Car Guy Needs Your Help

Posted by J.D. Rucker on May 22, 2015 at 6:02pm 0 Comments

Those who know Bryan Armstrong are likely aware of three aspects of his life. He knows the car business and is always willing to share that knowledge with others. He is a true innovator in the industry who brings everything he has to the table. Lastly, he is a truly giving individual, adopting children in need and following a Biblical path through his life.

What you may not know about him is that his wife, Tamarra, desperately needs to go to the Mayo clinic. Her life depends on it.

Bryan told me all about her. "Tamarra is truly an example of the fact that you should never judge a book by its cover. you would never believe that this hundred pound lady can move mountains through sheer willpower."

This is where the ADM community comes in. Jessica Richardson, who…

Continue

Using Recalls to Your Advantage

Posted by Chris Miller on May 22, 2015 at 5:00am 0 Comments

A recent article in Auto Remarketing reports how Penske Automotive Group is using recalls to increase their service business through recall work, but also as an opportunity to sell more vehicles. “I think recall business is good,” Penske Chairman Roger Penske, stated. “We welcome it. I think that’s why we’ve committed to the large fixed operations that we have in order to be able to handle it as it comes in. And I think it also gives us the chance — think about this one — it gives us the chance many times to see vehicles which we haven’t seen. So, it gives us the chance to connect with a customer with an older vehicle and in many cases we’re converting those into used-car or new-car…

Continue

Why Technicians and Service Advisors Need Marriage Counseling

Posted by Richard Holland on May 21, 2015 at 5:30am 2 Comments

Life in the retail automotive industry is taxing. Managers and employees work long hours and, in many cases, are with their co-workers more than they are with their families. Miscommunications, tension or arguments can detract from the efficiency of the dealership, and thus decrease overall profitability.

 

Technicians and service advisors work very closely together. Communication between them needs to be smooth and efficient. A company culture filled with friction can easily prevent a dealership’s service department from living up to its full potential.

 

A recent article in Ward’s magazine does a really good job of covering the need for improved relationships between technicians and…

Continue

Top 4 Questions to Ask While Selecting Your Driving Instructor

Posted by Satyajit Seal on May 20, 2015 at 10:00am 0 Comments

Are you planning to learn driving? It is quite an essential thing if you have a car. Or even if you are planning to get one.

So, how do you plan to learn driving?

One thing that you can do is go for a school that offers driving lessons. But there’s something more interesting as well. You can also hire a personal instructor to help you learn how to control and navigate your car.

But remember, driving isn’t an easy thing and even a minute mistake can lead to a major accident. So, it is necessary to learn the process in a proper manner.

For that, you will surely require an efficient instructor. If you are living in or close to Ashington, you can always go for driving instructor Ashington to teach you the nuances…

Continue

Automotive Thought Leader Journal

Automotive Marketing and Car Dealer News from AutoBlog

Tanner Foust and Scott Speed get VW internships

Filed under: , , , , , ,

Global Rallycross Championship racers Tanner Foust and Scott Speed put aside their motorsports duties to try out a new job at VW. The two of them briefly become the summer interns at a dealership.

Continue reading Tanner Foust and Scott Speed get VW internships

Tanner Foust and Scott Speed get VW internships originally appeared on Autoblog on Wed, 27 May 2015 20:02:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Google Blog Articles, News and More

You say you want a mobile revolution...

This morning, more than 6,000 developers descended on San Francisco’s Moscone Center to burn through 1,500 gallons of coffee and join millions of others via live stream for our 8th annual Google I/O—a time to fill people in on what we’ve been building recently, and how we’re tackling the future.

Android growth and momentum
In just a short number of years, mobile technology has completely changed the way we find information and entertainment, communicate with friends and family, and get things done. Having a supercomputer in our pocket is now second nature; today more searches on Google come from mobile than from desktop computers, and by some estimates there are more mobile devices than there are people on the planet. For evidence of the mobile revolution, look no further than the growth of Android. There are now more than one billion Android users worldwide—a long way from when we launched the first Android phone back in 2008. And there are 4,000 unique Android devices on the market, from more than 400 manufacturers and over 500 carriers.

The devices themselves have changed a lot, too. In today’s multi-screen world, you can now use Android on your phone, your tablet, your wrist, in your car and in your living room, and move seamlessly between each. Many of these new form factors have arrived just in the last year. You can now choose from seven different Android Wear watches, not to mention bands, styles, and more than 1,500 watch faces built by developers.

By the end of this year, 35 car models will offer Android Auto, helping you access Search, Maps, music and other information through your car’s controls. And the first sets running Android TV have now arrived.

With all of these new places and devices for people to use Android, developers have even more opportunities to build the apps that people use for education and engagement and entertainment. So today we talked about the new tools and features we’re giving them to build more powerful experiences on the Android platform.
M is for more performance and an improved user experience
Android M is the most powerful Android release yet, with hundreds of improvements made to the platform. Among the highlights, we’ve improved battery life and streamlined permissions for apps to make it easier for you to decide what information the apps on your phone can use. We previewed Android Pay, which lets you pay for things with your phone, without even opening an app. And we’re making it much easier to find information in apps, as well as making some important updates to Google Now (more on that below!).

Organizing the world’s information, better
Your mobile phone packs a lot of information, but it’s not always easy to find that nugget of information when you need it—as you know if you’ve ever tried to navigate your email, organize hundreds of photos across devices, or search for restaurant reviews when you’re chatting about dinner plans with friends. Luckily, finding and organizing information is something Google is good at (some might even call it our mission).

So as part of M release, we’re expanding Google Now to give people on-demand assistance in the moment they need it—like seeing if there’s an open table at a new restaurant or when and where “Pitch Perfect 2” is playing—no matter where you are on your phone. We’re also making it much easier to find new apps and in-app content—which is good news for both users and developers.

We’ve also put our years of research into machine learning to work in other ways, making Search more useful and your inbox more insightful. And now it’s also helping you make sense of all your photos. Today we launched a new Photos app that gives you a single place for all your photos and videos, and helps you sort through them more quickly, bring them to life in cool new ways, and share them however you choose.

A new platform for the Internet of Things
We’re surrounded by devices, but they often exist independently of each other. Our day-to-day lives will be much simpler when these technologies can talk to each other—if our recipe app, for example, could communicate with our smart oven to turn the temperature to exactly the right setting. ​Or outside the home—from transportation systems that notify commuters of schedule changes, to farms where harvesters and irrigation systems are controlled from phones. ​

But many roadblocks remain—the user experience is inconsistent and confusing, manufacturers often redo their work for every device, devices don’t interoperate, and developers often have no way to create great experiences across devices.

Enter Project Brillo, a new platform derived from Android that lets developers and manufacturers build connected devices. As part of Brillo, we’re introducing a communications protocol (Weave) developed in partnership with Nest, a set of developer APIs, a core set of schemas and a certification program to ensure device and app interoperability.

Although it will launch later this year, we previewed Brillo today because we’re committed to fostering a vibrant ecosystem in which we all work together to move the industry forward.

New mobile experiences
Mobile has evolved so much in the past few years, with connected screens for different experiences depending on your needs. But we are just at the start of what will prove to be a much more immersive mobile experience. At last year’s I/O we introduced Cardboard, which lets you turn your phone into a virtual reality experience. Now there are more than 500 Cardboard apps for film, games, tours and learning, and more than 1 million Cardboard viewers have been shipped. Today we announced iOS support for developers and debuted Google Expeditions, which lets students take virtual trips with Cardboard to places like the moon and underwater. We also shared a preview of Jump, which lets you capture the world in video that you can step inside of.

The next billion users
The first billion users of the Internet came online through desktops. The next billion are taking a different path to computing—coming online through mobile and smartphones—and present a unique set of opportunities and challenges. We’re working hard on ensure these people have a great experience across our products.

In addition to making devices more affordable with Chromebooks and Android One (now in seven countries), we’re making changes to ensure that our software works even where there aren’t great Internet connections. We’ve launched a streamlined version of our Search results page in 13 countries, and 73 million people now use data saver mode in Chrome to browse the web more efficiently. Finally, we previewed the new offline maps—that’s right, and it’s as simple as it sounds—maps that you can take offline, even with turn-by-turn directions.

Solving complex problems for a mobile world
From our earliest days in Search, our aim has always been to build products for everyone, applying unique technical insight to tackle big problems. That’s just as relevant in today’s mobile-centric world—from finding the information scattered across apps, to helping someone organize and share the photos of their kids; from taking people on a virtual trip to the Pyramids to helping the next billion people come online.

And by providing a platform on top of which any developer can innovate, we can reach people around the world and put the power of the Internet in their hands—no matter what device they use, where they live or who they are.

So here’s to the mobile revolution. We can’t wait to see what comes next.

ADM Community Visitor Activity for Current 30 Day Period

 
 
 

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Google Automotive Network Targeted Placement Ads

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Share the Best Content w/AutoMarketing Community

ADM Notes

ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Blog Post Featured

Created by Ralph Paglia Jan 16, 2009 at 10:24am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Profile Featured

Created by Ralph Paglia Jan 16, 2009 at 10:18am. Last updated by Ralph Paglia May 10, 2010.

Internet Sales Manager Resources and Blogroll

ADM Professional Community Blogroll:
1. Social Media Optimization 

3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

7. Toyota Community

8. Kia Community 

9. Toyota Social Media

10. Social Media Marketing 

11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
---------------------
Get listed on this Blogroll; send your blog title text and your blog's associated URL. Include a link to your site's page showing the ADM title text: "Automotive Digital Marketing" linked to: http://www.automotivedigitalmarketing.com to Ralph Paglia via ADM.

Follow ADM on Twitter

Automotive Marketing News

Sponsors Hyundai-Kia closely watching FIFA scandal

In the wake of a U.S. federal investigation of several officials and executives with soccer governing board FIFA, major corporate sponsor Hyundai Motor and affiliate Kia Motors are keeping a close eye on the matter.

Ford dips toe into London car-sharing market with GoDrive

Ford will start offering Londoners a network of cars to share, rather than buy, in an effort to tap the growing market for on-demand driving.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

© 2015   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service