Professional Community for Car Dealers, Automotive Marketers and Sales Managers
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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC
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Editor, Social Media
Editor, Reputation Management
Editor, From The Trenches
Editor, GM's Perspective
Editor, Vehicle Presentation Videos
Editor, Video SEO
Editor, Content Marketing
Added by J.D. Rucker on August 11, 2014
Added by Ralph Paglia on July 29, 2014
Added by Manny Luna on August 14, 2014
Did Alan Ram Really Post About Having the Sales Floor Handle Leads Instead of the BDC and Close the Comment Section?
Added by Mike Warwick on July 26, 2014
Added by Ali Amirrezvani on August 3, 2014
Added by Jeffery Sterns on August 9, 2014
Added by Rebecca Ward on August 4, 2014
Added by J.D. Rucker on August 11, 2014
Added by Paul Accinno on August 15, 2014
Added by Paul Accinno on August 8, 2014
Added by Richard Holland on August 21, 2014
Added by Cobalt on August 7, 2014
Added by Richard Holland on August 14, 2014
Started by Ralph Paglia in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC). Last reply by Alexander Lau on Wednesday. 24 Replies 5 Likes
Started by Chad Hrapmann in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic Aug 13. 0 Replies 0 Likes
Started by Micah Birkholz-1:16Digital Media in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices. Last reply by J.D. Rucker Aug 11. 17 Replies 4 Likes
Started by Mike Elliott in DEALERSHIP MANAGEMENT, MONITORING and REPORTS - Achievements, Milestones, Sales Team and Organizational Leadership Topics, awards or achievements you and your team have earned Aug 7. 0 Replies 0 Likes
Selling comes naturally for many of us in the car business. In most conversations, people in the automotive industry have a tendency to turn the conversation with the techniques we've been taught - building rapport, qualifying, leading the conversation, listening for hot buttons, etc.
On website chat, there's a slightly different mentality required to make it work. Unlike phone and face-to-face conversations, it's more challenging to utilize our natural and trained skills to lead people towards the goal. We have to, in many ways, earn the right to ask for the lead. This is contrary to some philosophies that attempt to go straight for the lead information on chat, but it's better to talk…Continue
Finding a lost earring in the jewelry box, discovering the old autographed Tom Seaver baseball card when you clean out the attic, and learning that the shirt you are about to pay retail for is discounted, are all pleasant surprises.
How about walking into your bank and having the ATM talk with you and then give you a gift for being a customer? Could that surprise highlight your day? Such was the case during a special July day at four TD Canada Trust branches, according to this article. Many customers received a $20 bill, but for some customers, the trip to the bank was much more rewarding. One lucky customer landed an opportunity to throw out the first pitch at a baseball game. And another got to take a trip out of…Continue
Earlier this month, the New York Times reported that a crime ring in Russia has “amassed the largest known collection of Internet credentials, including 1.2 billion user name and password combinations and more than 500 million email addresses.” The newspaper quoted data security expert Alex Holden, founder of Hold Security, as warning that hackers “targeted any website they could get, ranging from Fortune 500 companies to very small websites.”
In the last year, we have seen more data stolen from retailers than ever before. It seems as if every week we’re hearing of yet another company that might have compromised our…Continue
The expanding role internet plays in marketing has made online marketers to evolve useful strategies for marketing their products and services online. Contents play vital roles in creating information about any product or services for internet users. Video marketing helps create powerful contents about any product and it is shown to different categories of people all over the world.
Contents are presented on the web in different ways. These include the conceptual method, which is the written content, the aural method, which is the musical contents and the visual, or the image method, which includes video productions. Improvement on the internet has enhanced the streaming of high definition videos about anything to the web.…Continue
In my travels, I've found that dealers are often complacent about their past customer database marketing. It's usually not a flaw in their strategic thinking. It's confidence that they are treating their customers properly and that they see plenty of return business. I'm not going to argue that point today though I believe I can make a strong argument for the need to be constantly visible to them.
Today, let's talk about new business. Let's talk about the bulk of your marketing and advertising dollars that are being spent on getting people in the market today to come into your dealership. Most importantly, let's talk about the influencing factors that compel new business.
There are plenty of debates raging on the various automotive networks surrounding the effectiveness of…Continue
|by Kayla Henricks, Reputation Management Specialist|
There are many ways to ensure your customers know that your dealership has an active presence on Yelp and to encourage them to share their feedback.
Yelp provides businesses…Continue
|by John Loschky, Sr. Mobile Product Manager|
The buzzwords are plentiful when discussing mobile optimization. We’ve heard them all. “Adaptive” and “Responsive” typically generate more of the noise. Have you stopped to consider what they actually mean? More importantly, how do they influence the experiences that we create for our customers?
So, what are the fundamental differences between these debated design patterns?
|by James Fabin, Sr. Product Marketing Manager|
Over the last two years we've been hearing more and more about the importance of watching VIN activity. The proof is out there – the more activity a vehicle receives, the faster it moves off your lot and into the driveway of a new owner. Increase VIN activity and the world is wonderful! But what exactly is VIN activity, and is some activity more important than other…Continue