Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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Automotive Marketing Professional Community Serves Car Dealers

Official ADM Hash Tag: #ADMPC

Benefits of ADM Professional Community Membership:

  • Access to exclusive content
  • Publish your own content
  • Download Files for dealer use
  • Comment on articles, videos, Photos and forum posts
  • Start an ADM Group, control membership and topics
  • Network with your peers
  • Direct Assistance from Auto Industry Thought Leaders

Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

Professional Community

AutoDigitalMarketing@Gmail.com

2701 N. Rainbow Blvd.
Unit 2202
Las Vegas, NV 89108
505-301-6369

Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


ADM Consulting Services

Automotive Marketing Sponsors

#AutoMarketing Tagged Twitter Posts

Automotive News Videos

AutoNews Now: Airbag danger lurking in junkyards

Honda crash shows airbag danger lurking in junkyards; Tesla recalls 53K vehicles, is sued over Autopilot; Night in a self-driving Chevy Bolt; BMW works to charge up national parks.

Automakers Electrify Shanghai Show (4/19/17)

Electrified in Shanghai: Audi's e-tron Sportback, Porsche plugs in Panamera, MG shows E-Motion; Lynk & CO, SAIC delay U.S. plans; Toyota fuel-cell semi; Honda's hip tip for texters.

Lexus Freshens Look of NX (4/19/17)

In Shanghai: New look for Lexus NX, Buick's version of Chevy Volt, Daimler ready to hitch a ride; Nissan plans I-95 charging network; How Volvo beat the odds; Benz fit for a Prince.

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Top 5 Most Popular Automotive Marketing Photos of Past Month

Joe Grossman

by Joe Grossman

What Customers Consider Good in Ratings

by Ralph Paglia What Customers Consider Good in Ratings 2017-02-04

Uber Lyft Create Car Buyer Consideration

by Ralph Paglia Uber Lyft Create Car Buyer Consideration 2017-02-04_05-19-22

Top Trends per DAS Study

by Ralph Paglia Top Trends per DAS Study 2017-02-04_04-31-55

Top Reasons Customers Follow a Dealer on Twitter

by Ralph Paglia Top Reasons Customers Follow a Dealer on Twitter 2017-02-04_05-01-29

Auto Industry Marketing and Advertising News

 

Latest ADM Activity - Click "More" at bottom!


Media
Steve Buckly posted blog posts
1 minute ago

Media
Steve Buckly posted discussions
2 minutes ago

Agency
Rachelle Wilber posted a blog post

How to Plan for the Worst When Going on a Road Trip

Road trips are as much a part of American life as apple pie and baseball. Millions of people every year take a road trip for vacation or to attend an activity. But road trips can and do go awry, whether it's an accident, car trouble or some other reason. To ensure your road trip doesn't turn into a…See More
10 hours ago

Coach
Dixie Somers posted a blog post

Shielding the Shield: 5 Ways to Avoid Windshield Damage

A damaged windshield can be both frustrating and costly. As hard as we try, some of us seem to experience this event on a frequent basis. If you are constantly dealing with windshield damage, take a look at the 5 ways that you can avoid windshield damage below. 1. Increase Space behind Large…See More
11 hours ago

Vendor
Josh Whitlatch commented on Ralph Paglia's blog post Get Car Buyers To Your Dealership Using Online Videos
"great piece, Ralph."
14 hours ago

Vendor
Josh Whitlatch commented on Ralph Paglia's blog post Mobile Is NOT Used By Majority of Dealer Website Visitors!
"Hey Ralph, we just rolled out a platform here at M1 Data, allowing dealerships to identify Consumer IP's to their website. No bots. Pay for only matched records. "Smart PiXL" allows dealerships to upload (daily, weekly, whenever)…"
14 hours ago

Vendor
Josh Whitlatch commented on Paul Potratz's blog post 3 Easy Ways to Meet New Customers
"Great video, Paul.. I think you would be really impressed with our Smart PiXL platform we just rolled out. www.m1-data.com ; Identify Consumer IP's that visit your dealership's website. No bots. Pay for only matched records. "
14 hours ago

Vendor
Josh Whitlatch commented on Isabella Rossellini's blog post 14 Ways for Improving Customer Relationships
"Great post! "
14 hours ago

Dealer
Bill Wittenmyer posted a video

Witt's Wise Words - The Importance of Time

A short vlog from ELEAD1ONE's own Bill Wittenmyer on the importance of time.
16 hours ago
Ralph Paglia's blog post was featured

Get Car Buyers To Your Dealership Using Online Videos

Best Practices in Optimizing Videos for SEO  and Online Automotive MarketingYoutube is one of the most popular sites on the web. It's primary mission is for video sharing, which attracts millions of people every day. In fact, every minute of each day a hundred hours of video are uploaded to YouTube by more than one billion unique visitors each month. So,…See More
23 hours ago

Dealer
Freya Gilbert's blog post was featured

Download These Essential Apps for Your Summer Road Trip

There are some things about summer travel that are great: time with family and friends, open attractions, great weather almost everywhere, and some things that aren’t so great: crowded highways, long lines, and peak-season prices. Thankfully, with the presence of ubiquitous smartphones and…See More
23 hours ago
Profile IconPhilip Stephenson, Super Cop Bot and Top Spinning ReelS joined Automotive Digital Marketing ProCom
yesterday
Ralph Paglia posted a blog post

Get Car Buyers To Your Dealership Using Online Videos

Best Practices in Optimizing Videos for SEO  and Online Automotive MarketingYoutube is one of the most popular sites on the web. It's primary mission is for video sharing, which attracts millions of people every day. In fact, every minute of each day a hundred hours of video are uploaded to YouTube by more than one billion unique visitors each month. So,…See More
yesterday

Dealer
Freya Gilbert posted a blog post

Download These Essential Apps for Your Summer Road Trip

There are some things about summer travel that are great: time with family and friends, open attractions, great weather almost everywhere, and some things that aren’t so great: crowded highways, long lines, and peak-season prices. Thankfully, with the presence of ubiquitous smartphones and…See More
yesterday

Agency
Philip Stephenson and Ralph Paglia are now friends
yesterday

Influencer
Paul Potratz posted a blog post

Start Tracking Your Results

Do you measure up? We spend so much money on television, radio, coupons, and other broadcasting for our marketing campaigns that we don't have a ton of attribution for.So how do we track these results? On this week's Hard Facts, Samantha is giving you a tip to better measure how your campaigns are performing. By using UTM codes and Google Analytics, you'll be able to decipher where your traffic is coming from and how your campaign is performing.We’d love to hear what you have to say. Comment…See More
Friday

Mobile Video Marketing Charts, Data and Infographicsfor Car Dealers

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Automotive Marketing Community Photos

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ADM Blog Posts

Get Car Buyers To Your Dealership Using Online Videos

Posted by Ralph Paglia on April 23, 2017 at 5:30pm 1 Comment

Best Practices in Optimizing Videos for SEO 

and Online Automotive Marketing

Continue

Download These Essential Apps for Your Summer Road Trip

Posted by Freya Gilbert on April 23, 2017 at 12:36pm 0 Comments

There are some things about summer travel that are great: time with family and friends, open attractions, great weather almost everywhere, and some things that aren’t so great: crowded highways, long lines, and peak-season prices. Thankfully, with the presence of…

Continue

What Can You Do About Bot Traffic?

Posted by Dusty Dorin on April 20, 2017 at 12:17pm 0 Comments

Three things in life are certain: Death, Taxes, and Website Bot Traffic.  

The good news is you can do something about that last one.  Advantage Dealer Services recently…

Continue

Convenience: The Biggest Factor in Increasing Service Revenue & Retention

Posted by Ujj Nath on April 20, 2017 at 6:28am 0 Comments

Convenience is one of the biggest factors that influences customers when choosing where to take their vehicles for service. For the younger generation it even trumps price. Independents know this and it is one of their key marketing messages, along with speed of service.

 

Dealers tend to fall behind in this…

Continue

Social Media Surpasses TV for Purchase Influence

Posted by Ralph Paglia on April 19, 2017 at 7:03pm 0 Comments

Social Recommendations Top TV Ads in Purchase Influence

Recommendations from friends and family members have long held the most influence in consumer buying decisions, as evidenced by…

Continue

M1 Data launches Smart PiXL

Posted by Josh Whitlatch on April 18, 2017 at 10:30am 0 Comments

One of the most frustrating parts of any business is missing out on potential clients, especially when they're right at your doorstep. M1 Data is excited to unveil a new highly effective Data solution called Smart PiXL. Identifying the IP Address…

Continue

Customer Satisfaction Failures Can impact your Wallets

Posted by Mike Gorun on April 18, 2017 at 5:30am 0 Comments

In the wake of the backlash from the recent United Airlines incident, it has been widely reported that many airline CEO’s salaries are, at least in part, connected to customer satisfaction scores. In the case of United’s CEO Oscar…

Continue

Hot Wheels: 5 Reasons to Get Your Car Detailed

Posted by Lizzie Weakley on April 17, 2017 at 4:44pm 0 Comments

Most vehicle owners maintain their cars under the hood but forget its exterior and interior parts. These five reasons to detail your car detail how the effort is for far more than looks.

Improve resale value

A pristine interior can help a used vehicle leap…

Continue

Mobile Is NOT Used By Majority of Dealer Website Visitors!

Posted by Ralph Paglia on April 16, 2017 at 11:00pm 1 Comment

Smartphone Share of American Website Visits in 2016, by Industry (Including Automotive)

Smartphones once again ramped up their influence last year as devices used to visit websites, with…

Continue

5 Things You Don't Want to See in Your Rear-View Mirror

Posted by Freya Gilbert on April 16, 2017 at 12:58pm 0 Comments

There are several formerly popular country and western songs that talk about seeing things in your rear-view mirror. The basic idea is most of us like to see the past behind us, telling us we’re moving on to brighter days and greener pastures.

However, there are many…

Continue

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Automotive Marketing and Car Dealer News from AutoBlog

Google Blog Articles, News and More

Cast a spell with Google and Warner Bros. Pictures

Now anyone can try their hand at magic with a little help from Google and the new Warner Bros. Pictures film set in J.K. Rowling’s Wizarding World, “Fantastic Beasts and Where to Find Them.” Taking place decades before Harry Potter first arrives at Hogwarts, “Fantastic Beasts” follows the adventures of magizoologist Newt Scamander in a whole new era of the wizarding world — New York in 1926.

If you want to try being a wizard, try casting spells on your Android phone: Just say “Ok Google” followed by “Lumos” or “Nox” to turn your flashlight on and off. Try “Silencio” to silence the ringer and notifications.


You can also explore the world of “Fantastic Beasts and Where to Find Them” with Google Street View. Visit New York in 1926 as brought to life in the film, as well as the real locations today. Fans can visit MACUSA (Magical Congress of the USA); Steen National Bank, where Newt first meets Jacob Kowalski; the underground speakeasy The Blind Pig; and the magical apartment of Tina and Queenie Goldstein, two of the film’s key characters.


Once you’ve mastered charms and found the lay of the land, help Newt find his escaped beasts before they come to harm in a city already on edge from dark forces. Using our new Daydream View virtual reality headset, you can wave a wand to explore the magic of Newt’s case, a treasure trove full of everything he needs to cast spells, solve puzzles and find his beasts. The experience will be available when Daydream View goes on sale in November.


Don’t forget to share your adventures with your friends by downloading an exclusive “Fantastic Beasts” sticker pack (coming soon) in our messaging app, Google Allo. You can also watch content inspired by the wizarding world from your favorite YouTube creators starting November 1.

To start your journey and discover more magic with Newt and friends, visit g.co/fantasticbeasts. “Fantastic Beasts” is in cinemas in November.

https://1.bp.blogspot.com/-F_3E3njQK1E/WBgaOHHLNYI/AAAAAAAATOM/BK8yBWnZsOAQa7aI0cL0Hqr9h6j7sQW6ACLcB/s1600/FB_StreetView_MACUSA_04%2Bcopy.png

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ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

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Top 5 Automotive Marketing Forum Discussions - 30 Days

2. First of a few tasteful mods

Posted by Steve Buckly on April 19, 2017

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ADM Notes

ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Blog Post Featured

Created by Ralph Paglia Jan 16, 2009 at 10:24am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Profile Featured

Created by Ralph Paglia Jan 16, 2009 at 10:18am. Last updated by Ralph Paglia May 10, 2010.

Internet Sales Manager Resources and Blogroll

ADM Professional Community Blogroll:
1. Social Media Optimization 

2. Persuasive Concepts Social Marketing 

3. Kia Community 

4. Toyota Social Media

5. Social Media Marketing 

6. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
---------------------
Get listed on this Blogroll; send your blog title text and your blog's associated URL. Include a link to your site's page showing the ADM title text: "Automotive Digital Marketing" linked to: http://www.automotivedigitalmarketing.com to Ralph Paglia via ADM.

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Automotive Marketing News

O'Reilly dump gets customer feedback

Just 10 days after advertisers -- led by prominent automakers -- began pulling advertising from Bill O'Reilly's TV show in the midst of a sexual harassment controversy, the Fox News host was ousted last week after more than 20 years on the network.

Mazda names chief marketing officer for U.S.

Mazda North American Operations appointed Dino Bernacchi to its newly created chief marketing officer position for U.S. operations.

GM video shows autonomous Chevy Bolt driving at night

GM released its third video of an autonomous Chevrolet Bolt EV cruising the streets of San Francisco. This installment showed a Bolt driving at night.

Porsche reflects on its racing past

Porsche takes a look back at its racing history in the latest video to top our weekly viral video charts.

Acura's split-screen personality has purpose

Acura's new ad campaign, called 'What a Ride,' has a practical goal: The visuals are shot vertically so they are easily transferable to mobile ad platforms.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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