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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

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Cadillac's Going to Gotham (9/23/14)

Brand becomes separate unit, plans SoHo offices; Hyundai's $10 billion HQ headache; N.A. Car, Truck of the Year contenders.

UAW Victory Has a Twist (9/23/14)

No 'two-tier,' but Lear pact allows lower-paid workers; Hyundai ordered to pay $73M; Lincoln ad spoof; Chrysler cyber-tour.

Used-Car Dealer Crackdown (9/22/14)

Honda, GM suspending dealers for violating CPO standards; Cadillac names U.S. sales chief; Paris Auto Show peek.

'Two-Tier' Takes a Tumble (9/22/14)

Wage parity for new, veteran UAW Lear workers; Camry to get aluminum; Honda refreshes CR-V; Scion embraces Toyota tie.

Dealer's Mitsubishi 'Nightmare'

Dealer's Mitsubishi 'Nightmare'

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GM's Reuss explains why Cadillac is heading to New York

Filed under: , , ,

2015 Cadillac Escalade

"We're going to take it to a place [New York] to change the way that we do business around the brand of Cadillac." - Mark Reuss

General Motors product chief Mark Reuss elaborated Tuesday on Cadillac's move to New York in 2015, saying it will "elevate" the brand and allow it to reach new customers.

"We're going to take it to a place [New York] to change the way that we do business around the brand of Cadillac," Reuss said at an event in Detroit.

About 50 people will set up shop in the trendy neighborhood of Soho, GM confirmed Tuesday. According to Reuss, the roles have not been specified, but it's expected to include sales and marketing staff. A headquarters in the NYC cosmopolitan setting could allow Cadillac to better understand consumers on the coasts, where the brand struggles against Mercedes, BMW, Audi, Lexus and others, Reuss added.

"We're not on the radar of some of the people we'd like to be on," he said.

The move to New York represents a complete reset for Cadillac, and it will be cast as a standalone business unit. Reuss said Cadillac's president, Johan de Nysschen, and chief marketing officer, Uwe Ellinghaus, will re-examine the brand's sales and marketing strategy. Cadillac also named a new vice president of US sales, Jim Bunnell, on Monday.

Despite well-received products, Cadillac sales have struggled this year, dropping 4.7 percent to 114,008 units through August.

"We have to have some new thinking in how we go to market," Reuss said. "The brand perception of what these products align to has been lagging."

The move to New York comes as Cadillac prepares to launch as a new flagship sedan to compete with the Mercedes-Benz S-Class, BMW 7 Series and other large luxury cars. Reuss declined to reveal the name of the new Cadillac on Tuesday.

Ironically, the news of Cadillac's move to New York - and away from Detroit - came on the same day as a conference that discussed Michigan's impact on the auto industry. Reuss, a native of Michigan, said he "really supports" the move, noting Cadillac's engineering and design staff will still be based in his home state, where four Cadillac models are also assembled.

GM's Reuss explains why Cadillac is heading to New York originally appeared on Autoblog on Tue, 23 Sep 2014 16:31:00 EST. Please see our terms for use of feeds.

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Chrysler and Google launch virtual 200 factory tour [w/video]

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Chrysler 200 Factory Tour from Google

Google is no stranger to showing off some of the most interesting automotive destinations in the world, like the museums for Lamborghini and Ducati, or even a Tesla showroom. However, it's taking that technology even further with a new, in-depth look of the Sterling Heights Assembly Plant where the Chrysler 200 is made. Unlike these earlier online excursions, the new Chrysler factory tour is a fully guided experience that includes several 360-degree videos explaining many parts of the production process.

"Just as we pioneered a completely new Chrysler 200, we are pioneering a new way for consumers to research a vehicle. The Factory Tour is an opportunity for us to prove to consumers that the all-new 2015 Chrysler 200 is not one ever built before," said Olivier Francois, Chrysler's chief marketing officer, in the company's release.

Chrysler was already pretty proud of its nearly $1 billion in recent updates to the Sterling Heights factory having released a look at the 200's assembly process earlier this year. However, the new Google tour goes far deeper by including 12 videos, and between highlighted stops, viewers can swing the camera all over to get a full view of the action. The whole thing is an intriguing way to show the way a modern car gets built.

You can take the Chrysler 200 Factory Tour for yourself, here. Just keep clicking on the blue arrow along the way to follow the guided view. Or scroll down to watch a video showing a few of the sights and read the full announcement for the collaboration.

Continue reading Chrysler and Google launch virtual 200 factory tour [w/video]

Chrysler and Google launch virtual 200 factory tour [w/video] originally appeared on Autoblog on Tue, 23 Sep 2014 11:27:00 EST. Please see our terms for use of feeds.

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Cadillac tipped to call flagship something other than LTS

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Cadillac Elmiraj Concept

Cadillac wouldn't be Cadillac without large sedans in its lineup, and while the XTS has had to hold down that end of the fort all on its own, it won't have to for too long. That's because the luxury brand in the General Motors portfolio is preparing to roll out its new LTS, stylistically previewed by the Elmiraj concept pictured above. Only now, the latest thinking is that the upcoming flagship model may not be called LTS at all.

As Automotive News points out, Cadillac's naming scheme is all over the place at the moment. The ATS slotting below the CTS makes sense (alphabetically), but where do the ELR, SRX and especially the Escalade fit into that naming hierarchy? And how would LTS - as the project has been known until now - sit above the XTS?

Fortunately, Cadillac may be on the case, as two of the division's most recent senior appointments seem keen to rationalize the naming scheme. One is Uwe Ellinghaus, who joined Cadillac as chief marketing officer late last year. Speaking of the brand's nomenclature last spring, Ellinghaus was quoted as saying, "We are aware that this is currently a weakness of the Cadillac brand." And his new boss is bound to agree.

Before recently joining Cadillac, incoming president Johan de Nysschen completely overhauled - or at least approved the complete overhaul of- Infiniti's naming scheme. That reorganization may have left us scratching our heads for the short term, but as time goes by, it's likely to make more sense. Before Cadillac and Infiniti, de Nysschen was at Audi, which ruffled a few feathers of its own when it applied a new naming scheme to follow the A8. But if Ingolstadt's example can teach us anything, it's that a more logical nomenclature, if carried out properly, works out for the best in the long term.

Cadillac tipped to call flagship something other than LTS originally appeared on Autoblog on Sun, 21 Sep 2014 14:35:00 EST. Please see our terms for use of feeds.

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Chris Younggren shared their discussion on Twitter
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Do Your Vendors Deserve Your Loyalty?

I'd like to have a heart-to-heart with dealers and high-level managers at dealerships, because I am genuinely curious about something. You are all focused on customer loyalty these days, as you should be. It takes genuine effort to earn--and keep--a customer's loyalty. You implement best practices, train your employees, try…See More
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Paul Potratz posted a blog post

Do You Know The 3 Steps?

Are you just starting your career, or wondering how to improve, grow and blossom to the next step? Every good salesman knows that the key to growth is to always learn more. There are numerous ways to reach your goals, but we've narrowed it down to the three most important steps to take to ensure your success. I explain the three steps you need to advance your career on this week's Think…See More
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Your Service Retention Metrics: ‘Lying Liars and the Lies They Tell’ - Revealed by DMEa at Automotive News Webinar

 Free webinar on Thursday, October 2nd at 2 p.m. EST offers a completely new way of measuring customer value, plus five things every dealership can do to increase retention NOW Daytona Beach, FL–September 23, 2014– DMEautomotive (DMEa) announces the 10th in a series of webinars the company is hosting with Automotive News. The 60-minute webinar, Your Service Retention Metrics: Lying Liars and the Lies They Tell offers a wake-up call for dealers on the service retention metrics they have been…See More
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The Digital Marketing Advantage GM Dealers Don’t Know They Have

 GM Releases Information On The Future Of Its Connected Car Strategy: But The REAL Questions Are:What does this mean for the future of in-car connectivity?Why does this matter for my dealership?Debrief ---------------Mary Chan, General Motor’s President of the Global Connected Consumer sat down at CTIA Wireless last week where she acknowledged that GM’s connected car strategy will be dramatically different. “Instead of trying to bring every app and service to market itself, GM is leaning…See More
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9 Best Cars That Are Facing Extinction in the UK

There were few cars that once became an integral part of the motoring service of the UK especially during seventies and eighties but till today they are being remembered nostalgically even after extinction. Plus, few popular cars with evocative names such as Maxi, Marina and Montego that dominated the British roadways even few years ago- are on the verge of extinction. The worth of automobiles is…See More
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3 Automotive Infographics You Need to See

In the Age of Information Overload, infographics are here to help us “boil it all down”. Their visual appeal comes from their precision in organizing data and can be a great way to get information quickly without having to read a bunch of text to get to the point.Below, I’ve listed a few infographics that dealerships should take a…See More
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Gubagoo is a Finalist for Most Innovative Dealership Solution of 2014

 ‘Gubagoo Behavioral Engagement & Analytics Technology (BEAST), and Chat and Call Centers’ selected by dealers as DrivingSales Innovation Cup Award finalist; Gubagoo to present onstage at DrivingSales Executive Summit West Palm Beach, FL and Salt Lake City, UT – September 22, 2014 – ‘Gubagoo Behavioral Engagement & Analytics Technology (BEAST), and Chat and Call Centers’ has been named a finalist for the DrivingSales Innovation Cup…See More
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Women Walking Out - What is it Costing Your Dealership?

Posted by Anne Fleming on September 17, 2014 at 9:30am 2 Comments

Today’s Women’s Wednesday is a must-read as we focus on the cost to your dealership when women walk out.

 

In the Wall Street Journal last month, it was reported there are now more women drivers on the road than men. The last several years the auto industry has witnessed a big and not so surprising shift in the car buyer demographics particularly in terms of gender.

 

This leaves many dealerships shifting their paradigm in terms of how to re-strategize their business and marketing plan to truly…

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ADP Dealer Services Announces Financing Program with GE Capital as CDK Global

Posted by Ralph Paglia on September 17, 2014 at 9:30am 0 Comments

ADP Dealer Services announces new Financing for Purchases Made by Car Dealers as part of Transition to CDK Global

CDK Global has announced that the company will offer Car Dealers a new Financing Program with GE Capital after they transition from ADP Dealer Services and complete their spinoff from the ADP corporate parent.

I wanted to let ADM Community Members know about a press release that came out today from CDK Global... The company that will replace ADP Dealer Services. After the spinoff…

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Stop Using Public Relations as Advertising

Posted by sara callahan on September 17, 2014 at 7:00am 0 Comments

Throughout history, public relations professionals have assisted companies in gaining exposure and getting the right message to the right audience at the right time. In the past, PR agencies relied on connections with journalists, media contacts and industry publications to relay relevant company news. With the arrival of social media, and digital marketing, PR agencies have had to evolve with the times. It has become a content-driven world, with a whole lot more opportunities to place content.

 

While it is now easier for PR agencies to spread a company’s message, the amount of information news outlets and other publishing platforms receive is quite overwhelming. As such, it is now more important than ever to get your messaging right, so it does not get lost in the noise, or, even worse, turn…

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3 Ways to SUPERCHARGE Your Dealership’s Online Marketing

Posted by Amanda Meuwissen on September 16, 2014 at 8:23am 1 Comment

Recently, Dataium, the world’s largest compiler of online automotive shopping behavior, released a guide on the top 7 ways dealers can improve their online marketing. We’re going to look at 3 that we feel are top priority.

Don’t Forget Mobile

“During major shopping seasons, 1/3 of all dealer traffic came from mobile devices.”

Multi-device research when considering purchasing a vehicle has dramatically increased over the past year, specifically with mobile. We know you’ve already heard more than you can probably stand about the importance of mobile, but now is the time to listen. The truth is shoppers ARE going to your site and checking out your dealership from their phone. Make sure the experience of your website on mobile is just as effective as anywhere else, and look into more mobile friendly content.

Spend…

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In Marketing, New Trumps Used Every Time

Posted by Brian Cox on September 16, 2014 at 5:00am 0 Comments

Bob visits a website searching for a new vehicle. As he filters down to the model he is considering, he is confronted with a seemingly endless list of stock photos with similar prices. Frustrated at the lack of information, he leaves and attempts his search on another site just to get the same results.

 

Suzy is in the market for a used vehicle. After comparing vehicles by prices and mileage, she finds one that fits her needs and her budget. The vehicle doesn’t have a very good description, however, and she has questions about the vehicle’s condition. She fills out the form and asks for more pictures of the vehicle. All she gets in return are repeated invites to schedule an appointment while being bombarded with phone calls from salespeople.

 

Joe is…

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Covert Operations on Your Dealership's Website to Increase Conversion

Posted by Lisandra Ramos on September 15, 2014 at 12:37pm 0 Comments

Agent, you’ve been recruited on a mission to activate your dealership’s website and convert more browsers into buyers. There are three immediate tasks you must complete in order to do so. There’s no time to waste.

1. The Bait

When your dealership’s website opens on a browser, what is the first thing customers see? They SHOULD be seeing the answers to these three questions right off the bat:

  • Where am I?

  • What can I do here?

  • Why should I do it?

The answers to the first two questions, “where am I?” and “what can I do here?” should be blatantly obvious -- they’re usually at the top of the screen (logo and navigation toolbar).  

The answer to question number…

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Car Insurance by City and Region: The Good, The Bad and The Ugly

Posted by Ralph Paglia on September 15, 2014 at 10:00am 0 Comments

The Detroit Bureau Reports on Least and Most Expensive Areas for Car Insurance

Motorists Get Slammed with High Premiums in the Motor City

- Written by

It may be the Motor City, but driving there comes at a steep cost – motorists in the Metropolitan Detroit area paying the highest premium for insurance in the country, according to a new study.

On average, a motorist in the Detroit area will pay 165% of the national average for auto insuance, according to research by Quadrant Information Services. Those…

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Does A Great Leader Make A Great Team?

Posted by Kalyn Kasun on September 15, 2014 at 7:00am 1 Comment

I recently read a fantastic article that an HR Professional wrote about her experience buying a MINI. The article itself focused on lessons in leadership she had learned from a sales manager at a MINI dealership while purchasing a new car. In her message she relays that this sales manager had built a better team by listening and allowing his team to build him. There were additional lessons  about how his team created an excellent customer experience in arguably one of the places consumers dread going to the most – a car dealership. Our company works with MINI  so we are aware of their quirky and fun branding style. Staying…

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How to Make Lemonade Out of Lemons: the Easy Way

Posted by Mike Gorun on September 15, 2014 at 5:30am 0 Comments

There are many stories of young kids or teens starting successful businesses. And there are as well the simple stories of kids mowing lawns or washing cars to earn extra money while their friends are out playing. A similar story gained national media attention when a 12-year old decided to open a lemonade stand in his neighborhood. He even convinced a neighbor to allow him to display a sign advertising the lemonade stand in his yard. Most people would applaud this behavior. However, apparently, one of the neighbors wasn’t too keen about it. In fact, this neighbor actually…

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GM's Reuss explains why Cadillac is heading to New York

Filed under: , , ,

2015 Cadillac Escalade

"We're going to take it to a place [New York] to change the way that we do business around the brand of Cadillac." - Mark Reuss

General Motors product chief Mark Reuss elaborated Tuesday on Cadillac's move to New York in 2015, saying it will "elevate" the brand and allow it to reach new customers.

"We're going to take it to a place [New York] to change the way that we do business around the brand of Cadillac," Reuss said at an event in Detroit.

About 50 people will set up shop in the trendy neighborhood of Soho, GM confirmed Tuesday. According to Reuss, the roles have not been specified, but it's expected to include sales and marketing staff. A headquarters in the NYC cosmopolitan setting could allow Cadillac to better understand consumers on the coasts, where the brand struggles against Mercedes, BMW, Audi, Lexus and others, Reuss added.

"We're not on the radar of some of the people we'd like to be on," he said.

The move to New York represents a complete reset for Cadillac, and it will be cast as a standalone business unit. Reuss said Cadillac's president, Johan de Nysschen, and chief marketing officer, Uwe Ellinghaus, will re-examine the brand's sales and marketing strategy. Cadillac also named a new vice president of US sales, Jim Bunnell, on Monday.

Despite well-received products, Cadillac sales have struggled this year, dropping 4.7 percent to 114,008 units through August.

"We have to have some new thinking in how we go to market," Reuss said. "The brand perception of what these products align to has been lagging."

The move to New York comes as Cadillac prepares to launch as a new flagship sedan to compete with the Mercedes-Benz S-Class, BMW 7 Series and other large luxury cars. Reuss declined to reveal the name of the new Cadillac on Tuesday.

Ironically, the news of Cadillac's move to New York - and away from Detroit - came on the same day as a conference that discussed Michigan's impact on the auto industry. Reuss, a native of Michigan, said he "really supports" the move, noting Cadillac's engineering and design staff will still be based in his home state, where four Cadillac models are also assembled.

GM's Reuss explains why Cadillac is heading to New York originally appeared on Autoblog on Tue, 23 Sep 2014 16:31:00 EST. Please see our terms for use of feeds.

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Google Blog Articles, News and More

For those who dream big: Announcing the winners of the 2014 Google Science Fair

Ciara Judge, Émer Hickey and Sophie Healy-Thow became interested in addressing the global food crisis after learning about the Horn of Africa famine in 2011. When a gardening project went awry, they discovered a naturally occurring bacteria in soil called Diazotroph. The girls determined that the bacteria could be used to speed up the the germination process of certain crops, like barley and oats, by 50 percent, potentially helping fulfill the rising demand for food worldwide. Oh—and they’re 16 years old.

Today, Ciara, Émer and Sophie were named the Grand Prize Winner and the 15-16 age category winners of our fourth annual Google Science Fair. They are some of thousands of students ages 13-18 who dared to ask tough questions like: How can we stop cyberbullying? How can I help my grandfather who has Alzheimer's from wandering out of bed at night? How can we protect the environment? And then they actually went out and answered them.

From thousands of submissions from 90+ countries, our panel of esteemed judges selected 18 finalists representing nine countries—Australia, Canada, France, India, Russia, U.K., Ukraine and the U.S.—who spent today impressing Googlers and local school students at our Mountain View, Calif. headquarters. In addition to our Grand Prize Winners, the winners of the 2014 Google Science Fair are:
  • 13-14 age category: Mihir Garimella (Pennsylvania, USA) for his project FlyBot: Mimicking Fruit Fly Response Patterns for Threat Evasion. Like many boys his age, Mihir is fascinated with robots. But he took it to the next level and actually built a flying robot, much like the ones used in search and rescue missions, that was inspired by the way fruit flies detect and respond to threats. Mihir is also the winner of the very first Computer Science award, sponsored by Google.
  • 17-18 age category: Hayley Todesco (Alberta, Canada) for her project Waste to Water: Biodegrading Naphthenic Acids using Novel Sand Bioreactors. Hayley became deeply interested in the environment after watching Al Gore’s documentary “An Inconvenient Truth.” Her project uses a sustainable and efficient method to break down pollutant substances and toxins found in tailing ponds water in her hometown, a hub of the oil sands industry.
  • The Scientific American Science in Action award: Kenneth Shinozuka (Brooklyn, New York) for his wearable sensors project. Kenneth was inspired by his grandfather and hopes to help others around the world dealing with Alzheimer's. The Scientific American award is given to a project that addresses a health, resource or environmental challenge.
  • Voter’s Choice award: Arsh Dilbagi (India) for his project Talk, which enables people with speech difficulties to communicate by simply exhaling.
Hayley, Mihir, Kenneth, Ciara, Sophie and Émer

As the Grand Prize winners, Ciara, Émer and Sophie receive a 10-day trip to the Galapagos Islands provided by National Geographic, a $50,000 scholarship from Google, a personalized LEGO prize provided by LEGO Education and the chance to participate in astronaut training at the Virgin Galactic Spaceport in the Mojave desert.

Thanks to all of our young finalists and to everyone who participated in this year’s Google Science Fair. We started the Science Fair to inspire scientific exploration among young people and celebrate the next generation of scientist and engineers. And every year we end up amazed by how much you inspire us. So, keep dreaming, creating and asking questions. We look forward to hearing the answers.

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Automotive Marketing News

Fiat, VW must face lawsuit over fuel economy figures, Italian consumer group says

An Italian consumer group is inviting car buyers to join a lawsuit against Fiat and Volkswagen over allegations that two of the automakers' vehicles were between 18 and 50 percent less fuel efficient than stated by the companies.

GM says it will move Cadillac headquarters to New York

General Motors today confirmed plans to move its Cadillac brand headquarters to New York next year in a move to remake the luxury marque's image and broaden its appeal outside North America.

Smart's safety-centric hit

Smart now commands the No. 1 position with a spot meant to crack down on jay-walking.

3rd parties see their role sticking around

Third-party online shopping sites are likely to continue influencing auto shoppers for the foreseeable future, despite pledges by dealership groups such as AutoNation Inc. to rely less on them for prospects, two new studies say.

AutoNation's brand building sets up more growth

Mike Maroone, COO of AutoNation Inc., says the nation's largest dealership group is meeting the goals of a multiyear $100 million branding campaign.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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