Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

Automotive Marketing Professional Community Serves Car Dealers

The Official ADM Professional Community Hash Tag is: #ADMPC

Benefits of ADM Professional Community Membership:

  • Access to exclusive content
  • Post your own content
  • Start an ADM Group, control who becomes a member
  • Comment on articles, videos, charts and forum posts
  • Access to Special Pages
  • Receive notifications on your favorite topics
  • Network with peers and use their content
  • Participation in contests and see survey results
  • Make requests to ADM Editors, Professionals and Industry Thought Leaders
  • Personal Assistance from ADM Community Leaders

Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

Professional Community

AutoDigitalMarketing@Gmail.com

2701 N. Rainbow Blvd.
Unit 2202
Las Vegas, NV 89108
505-301-6369

Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


ADM Consulting Services

Automotive Marketing Professional Sponsors

ADM is Proud to be Dealer Marketing Magazine's Social Media Partner!

Automotive News Videos

Loading… Loading feed

Top 5 Most Popular Automotive Marketing Videos of Past 30 Days

Loading… Loading feed

Support ADM Community Sponsors by checking out their Products and Services

Top 5 Most Popular Automotive Marketing Photos of Past Month

Loading… Loading feed

Auto Industry Marketing and Advertising News

Loading… Loading feed

Music

Loading…
 

Learn More About Digital Marketing... Watch the Video Referenced Below!

Latest ADM Activity - Click "More" at bottom!

Alexander Lau commented on J.D. Rucker's blog post After Further Review, the Call of the Field Stands. Links Still Drive Rankings.
"I'll say it again: What does Google want? They want relevant, real content on the internet that people want to read and tell other people about. If Google doesn’t bring you the most relevant content when you search, they aren’t…"
2 hours ago
Alexander Lau commented on Joseph Little's blog post Another Reason Google Should be #1 on Your Strategy for Gathering Positive Public Reviews.
"Yep! That includes DealerRater, etc."
2 hours ago
Ken Beam commented on Ken Beam's blog post Hey ADM`ers! This has nothing to do with selling cars....... but I need your help please???
"Hi Ralph! Thanks a lot! Hey I got an article published in this months December issue of Fur-Fish-Game Magazine! You can probably find the magazine at a Quick Check, convenience-type store out in your neck of the…"
3 hours ago
Mike Elliott posted a discussion

NHTSA: Not Enough Evidence to Force Nationwide Takata Airbag Recall

A high-ranking official at the National Highway Traffic Safety Administration was defending federal safety regulators' decision not to mandate a national recall of all cars affected by defective airbags manufactured by Japan’s Takata. According to The Detroit News, Deputy NHTSA Administrator David Friedman was preparing to tell a U.S. Senate committee that the agency doesn't have sufficient data to force a nationwide recall, and that such a broad action could divert limited replacement parts…See More
3 hours ago
Alexander Lau commented on J.D. Rucker's blog post After Further Review, the Call of the Field Stands. Links Still Drive Rankings.
"New Google advisory will benefit ‘mobile-friendly’ sites 7 things marketers need to know about the impact of Google’s latest change on…"
3 hours ago
Alexander Lau commented on J.D. Rucker's blog post After Further Review, the Call of the Field Stands. Links Still Drive Rankings.
"Well Contented (Relevant Content) Site + Backlinks (in and around) Well Contented / Respected Site(s) = S.E.O or whatever we are calling it these days Domain authority still matters (backlinks built on sites with high page rankings of PR 5-9 = Great…"
3 hours ago
Earl Weingarden commented on J.D. Rucker's blog post After Further Review, the Call of the Field Stands. Links Still Drive Rankings.
"Content will always come first, but links are an important signal. The issue is that they must be quality links and low quality/spammy links must be avoided at all costs. You will be penalized and a top of first page ranking could become a second or…"
5 hours ago
kanchan singh replied to Kim Essenmacher's discussion Dealership Website SEO
"Home, Used Cars, New Cars, Blog Pages and if there is any page on social networking site.[url=http://www.contenthoop.com/preventative-vehicle-maintenance/8315/] PREVENTATIVE VEHICLE MAINTENANCE [/url]"
10 hours ago
Yoey Thamas posted a blog post

3 different types of car insurance

If you own a car in UK, it’s mandatory for you to keep it insured. However, you’ve a choice when it comes to selecting the type of insurance. There are many different options available to the women car drivers in UK. These include third party insurance, third party theft and fire insurance and comprehensive car insurance. Depending upon your requirements and budget, you can choose the right insurance car cover.Third part car insurance is the most basic insurance cover offered by the companies.…See More
14 hours ago
Ralph Paglia commented on Ken Beam's blog post Hey ADM`ers! This has nothing to do with selling cars....... but I need your help please???
"Ken, Since we now have a Stumpy Tailed ACD as a member of our family, I was more than proud to vote for Stumpy1"
18 hours ago
Ralph Paglia commented on J.D. Rucker's blog post After Further Review, the Call of the Field Stands. Links Still Drive Rankings.
"I have always said that it is more important to study what Google does, rather than what their PR team says..."
18 hours ago
Ralph Paglia commented on J.D. Rucker's blog post After Further Review, the Call of the Field Stands. Links Still Drive Rankings.
"I have always said that it is more important to study what Google does, rather than what their PR team says..."
18 hours ago
Richard Holland's 2 blog posts were featured
19 hours ago
Joseph Little's blog post was featured

Another Reason Google Should be #1 on Your Strategy for Gathering Positive Public Reviews.

Why should Google be the first place to accumulate positive public reviews? Go to Google and type "lunch Near Overland Park KS"Google just did a "go screw yourself Yelp".Looks like its just for food and lodging, but knowing Google this will expand quickly. See More
19 hours ago
Ken Beam's 3 blog posts were featured
19 hours ago
Mike Gorun's 2 blog posts were featured
19 hours ago
Timmy D. James's blog post was featured

Can Anybody Find Me Somebody To Love?

That classic line from the song “Somebody to Love” by legendary band, Queen epitomizes the destination for consumers and the goal of all salespeople. There’s not a doubt in my mind that you’ve heard the phrase “People buy from people they like.” In the past, a consumer had to come into a dealership to start the car shopping…See More
19 hours ago
Big Tom LaPointe's 2 blog posts were featured
19 hours ago
Jeffery Sterns's blog post was featured

Chat and Phone Leads Start with a Helping Hand

One of the biggest lessons I learned when working at the dealership was that you can't do the same things on the phone or in chat that you would do when you're talking to a person face-to-face. We often discuss controlling the transaction and leading our customers down the right path, but if they're not in front of you, the…See More
19 hours ago
J.D. Rucker's blog post was featured

After Further Review, the Call of the Field Stands. Links Still Drive Rankings.

I had a debate with an automotive SEO buddy back in May about the validity of high-quality inbound links for the purpose of search engine optimization. He contended that great content on the website was enough to boost rankings substantially. I argued that Google and Bing still look at outside…See More
19 hours ago

Automotive Marketing Community Photos

Loading…
  • Add Photos to ADM
  • View All

Google Adsense Generates Revenue that Helps Pay the Bills for the ADM ProCom

ADM Forum

Google Adsense Digital Advertising Example

ADM Blog Posts

When An Apology Isn’t An Apology

Posted by Richard Holland on November 20, 2014 at 6:00am 0 Comments

Regardless of how hard you work to ensure that your customers have an excellent experience, mistakes happen. No doubt you’ve had customers complain about something – it took too long for their vehicle to be serviced, there was a miscommunication in pricing during the sale, or a general failure to deliver on promises (big or small). Whether the complaint is relayed to the frontline employee, or the customer felt the need to go directly to management, apologies are usually made.

 

The problem is that, at times, your customer feels that they have received an empty apology and can recognize this type of apology a mile away. These “nonpologies” don’t accomplish anything more than relaying indifference to the customer.

 

Examples of nonpologies are:

 

“We made a…

Continue

Another Reason Google Should be #1 on Your Strategy for Gathering Positive Public Reviews.

Posted by Joseph Little on November 19, 2014 at 11:18am 1 Comment

Why should Google be the first place to accumulate positive public reviews? Go to Google and type "lunch Near Overland Park KS"

Google just did a "go screw yourself Yelp".

Looks like its just for food and lodging, but knowing Google this will expand quickly. 

Looking for the Best VW Sign Then Drive Deal in Union Cty. NJ? | VW Sign Then Drive Headquarters

Posted by Ken Beam on November 19, 2014 at 10:40am 0 Comments

 photo SIGN_THEN_DRIVE_zps09f15665.jpg
Powered by
Douglas Volkswagen
491 Morris Ave.
Summit NJ 07901

DouglasVW.com

NJ Infiniti - Open House at Douglas Infiniti this Thursday 11/20 & you are cordially invited!

Posted by Ken Beam on November 18, 2014 at 1:06pm 0 Comments

You are cordially invited to our Open House this Thursday!

Click the picture to find out more info.

Douglas Infiniti in Summit is having an Open House this Thursday 11/20 from 5:30-8:30pm.

Food & beverages will be served. Plan on stopping by to see the 2015 Infiniti Models.

We look forward to seeing everyone!

Your Friends at Douglas Infiniti

It’s All a Matter of Perspective

Posted by Mike Gorun on November 18, 2014 at 5:30am 0 Comments

When did you last walk through the customer entrance of your dealership and look at what is truly being experienced by the customer?

 

Forget for a moment whether a sales consultant’s work area is messy, or if there are smudges on the windows. Let’s look a little closer at what a customer could see, hear or feel when they interact with your dealership in any department. What’s really taking place behind the doors may be a real surprise to you. Taken from a customer’s perspective, you just might be failing to meet their most basic expectations. As a result, you could be damaging your dealership simply by being unaware of what happens on a daily basis down in the trenches.

                                                              

Have you made an anonymous phone call to your…

Continue

Can Anybody Find Me Somebody To Love?

Posted by Timmy D. James on November 17, 2014 at 5:00am 0 Comments

That classic line from the song “Somebody to Love” by legendary band, Queen epitomizes the destination for consumers and the goal of all salespeople. There’s not a doubt in my mind that you’ve heard the phrase “People buy from people they like.” In the past, a consumer had to come into a dealership to start the car shopping process. This is where the important skill of “building rapport” came into play for salespeople. Great salespeople learned quickly how to find common interests and develop relationships with their clients, while assisting them to find the right vehicle.

 

Fast forward to today. Consumers now have the option of car shopping anonymously. Dealership Internet and BDC departments are inundated with leads arriving from countless sources. Consumers chose to share some or all of…

Continue

How to sell more cars in a blizzard

Posted by Big Tom LaPointe on November 16, 2014 at 2:30pm 0 Comments

As the remnants of Typhoon Nuri finish the march across North America, northern car dealers are reminded that Mother Nature doesn’t care what monthly sales targets are when she comes blowing through. If last winter is any precursor to the upcoming snow season, cold weather states and provinces are in for more than a few snow days.

Some of my fondest memories as a child were snow days. School was closed and we got to stay home and play in the snow. And while an occasional storm day as a grownup can be fun to spend shoveling snow with the family, it generally adds stress by taking a bite out of your bottom line because you can’t sell cars. Here is where a quality managed chat option shines!

A quality managed chat option means your virtual ‘doors’ are open around the clock. Wouldn’t it be nice to get a head-start on the competition as car shoppers look for that next 4x4 or AWD vehicle to cope with…

Continue

Chat and Phone Leads Start with a Helping Hand

Posted by Jeffery Sterns on November 16, 2014 at 1:31pm 0 Comments

One of the biggest lessons I learned when working at the dealership was that you can't do the same things on the phone or in chat that you would do when you're talking to a person face-to-face. We often discuss controlling the transaction and leading our customers down the right path, but if they're not in front of you, the control-factor is often limited.

This is why it's so important to be more helpful on the phone or on website chat. They are controlling the direction of the conversation in most situations. We've probably all heard phone call recordings where an opportunity gets missed because a salesperson pushes too hard to set the appointment. That's not to say that you shouldn't try to get the appointment; there's probably more instances where a salesperson is not aggressive enough on the…

Continue

After Further Review, the Call of the Field Stands. Links Still Drive Rankings.

Posted by J.D. Rucker on November 14, 2014 at 4:45pm 6 Comments

I had a debate with an automotive SEO buddy back in May about the validity of high-quality inbound links for the purpose of search engine optimization. He contended that great content on the website was enough to boost rankings substantially. I argued that Google and Bing still look at outside signals such as links to help them determine the authority and validity of the content.

Today, I received a phone call that confirmed it. The best part is that I didn't even have to do any research or testing on my own. He had set up a very clear and easily duplicated test to see who was correct.

Two cities. Two Honda dealers. On both websites, he wrote up long pieces (over 1000 words) of content on similar landing pages. All unique content, all perfectly worded…

Continue

Location Is Everything!

Posted by Paul Potratz on November 14, 2014 at 11:38am 0 Comments

Help Customers Find You

Does your business have multiple locations? A new digital strategy will allow you to show all of them right when someone is searching for a product or service that you offer. 

This week on Hard Facts, learn what tool you can use to drive conversions to all of your locations. 

Automotive Thought Leader Journal

Automotive Marketing and Car Dealer News from AutoBlog

Loading… Loading feed

Google Blog Articles, News and More

Loading… Loading feed

ADM Community Visitor Activity for Current 30 Day Period

Listings

 
 
 

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Google Automotive Network Targeted Placement Ads

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top 5 Automotive Marketing Forum Discussions - 30 Days

2. Dealership Website SEO

Posted by Kim Essenmacher on February 15, 2014

Share the Best Content w/AutoMarketing Community

ADM Notes

ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Blog Post Featured

Created by Ralph Paglia Jan 16, 2009 at 10:24am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Profile Featured

Created by Ralph Paglia Jan 16, 2009 at 10:18am. Last updated by Ralph Paglia May 10, 2010.

Top 20 ADM Professional Community Content Posts of Past 7 Days

Loading… Loading feed

Internet Sales Manager Resources and Blogroll

ADM Professional Community Blogroll:
1. Social Media Optimization 

3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

7. Toyota Community

8. Kia Community 

9. Toyota Social Media

10. Social Media Marketing 

11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
---------------------
Get listed on this Blogroll; send your blog title text and your blog's associated URL. Include a link to your site's page showing the ADM title text: "Automotive Digital Marketing" linked to: http://www.automotivedigitalmarketing.com to Ralph Paglia via ADM.

Follow ADM on Twitter

ADM Professional Community Help Wanted Forum Posts

Loading… Loading feed

Automotive Marketing News

Loading… Loading feed

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Loading… Loading feed

© 2014   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service