Automotive Digital Marketing

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

Professional Community

4645 Minorca Way
Buena Park, CA 90621


Ralph Paglia

Arnold Tijerina
Editor, Content Marketing 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing

ADM Consulting Services

Automotive Marketing Sponsors

#AutoMarketing Tagged Twitter Posts

Automotive News Videos

Jesse Jackson: Boycott BMW (10/20/17)

Jesse Jackson seeks BMW boycott over lack of dealer diversity; Ford worker shoots, kills self at plant; Nissan’s decades-old inspection problem?; Mazda rotary rumors.

Bentley Names JLR Exec as CEO (10/20/17)

Bentley names JLR exec as CEO; Daimler Q3 profit drop; GM is done Down Under; Diminished dealership profits; Lyft's $1B lift from Alphabet; The trouble with an electric truck.

Chrysler’s Reliability Reversal (10/19/17)

Chrysler climbs, Cadillac drops, Toyota dominates in CR reliability survey; GM’s $120M switch settlement; Tech-packed Audi A7 Sportback; Chief economist Szakaly leaving NADA.

Top 3 Most Popular Automotive Marketing Videos of Past 30 Days

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Top 5 Most Popular Automotive Marketing Photos of Past Month

Ralph Paglia at Digital Dealer 23

by Ralph Paglia Ralph Paglia at Digital Dealer 23

Ralph Paglia at Digital Dealer 23

by Ralph Paglia Ralph Paglia at Digital Dealer 23

Signage that Greeted #DD23 Dealers

by Ralph Paglia Signage that Greeted #DD23 Dealers

Signage that Greeted #DD23 Dealers

by Ralph Paglia Signage that Greeted #DD23 Dealers

Signage Seen as Dealers Enter Digital Dealer 23

by Ralph Paglia Signage Seen as Dealers Enter Digital Dealer 23

Latest ADM Activity - Click "More" at bottom!

Ralph Paglia posted photos
2 hours ago
Profile IconChris Russo and Mega Dot Pk joined Automotive Digital Marketing
2 hours ago

Tom Gorham liked Ralph Paglia's blog post Where is Creative Advertising for Car Dealers in Today's Market?
11 hours ago
Bill Wittenmyer posted a video

Freebie Friday – You’re Paid to Play, Not to Watch

Sales isn’t a spectator sport! In this Freebie Friday quick tip, ELEAD1ONE Partner Bill Wittenmyer shares the importance of getting in the game and taking co...
12 hours ago

Chris Miller posted a blog post

Is Selling A Car More Important Than Preserving A Life?

The Future of Used Car Recalls  A recent Automotive News report states that one in four vehicles for sale by CarMax has a safety recall…See More
12 hours ago

Vidushi Jain and Ralph Paglia are now friends
16 hours ago

Vidushi Jain replied to Ralph Paglia's discussion Car Buyer Myth Busters from PERQ
"Agree with these myth busters, specifically 5th point. Business texting is an engagement channel preferred by customer over many other modes like voice calls. 70% Customers agree that Business SMS texting is a good way to get their attention.…"
16 hours ago

Vidushi Jain posted a blog post

Future Is Business Texting: Are You Onboard

Future Is Business Texting: Are You On-boardThink of a day without texting. Does it sound impossible? Same is true for your customers too.  Based on a survey from Gallup, 68% of millennials accept that they text a lot.  Average text sent per individual per day for the US is around 32 messages. Your business might be losing valuable leads if you are not on the channel that customers prefer. In this blog, we have compiled texting facts that will make you rethink about including texting in your…See More
16 hours ago
Ralph Paglia posted a blog post

Where is Creative Advertising for Car Dealers in Today's Market?

Creativity is the once and future foundation of effective dealership advertising...   But what effective creativity means in 21st-century dealership advertising is something very different than it was in the second half of the 20th century. It must be elevated above simple advertising to the…See More
22 hours ago
Profile IconChelsea Dalley-Scarlett, Ellen Soto, Johny Fares and 3 more joined Automotive Digital Marketing

Anica Oaks posted a blog post

4 Auto Loan Mistakes You Must Avoid to Get the Best Terms

Whether you plan to buy a new or used car, you will want to make sure that you chase the best price. However, with the high prices at which cars are available in the market, most people will apply for an auto loan to finance the purchase.When it comes to borrowing money to buy a car, you should look at the terms of the loan carefully. You should also…See More

David Metter posted a blog post

AutoHook & Clarivoy Join Forces for the Most Action-Packed Dealer Panel of 2017

THE DATA DOESN’T LIE: SHOCKING DISCOVERIES IN AUTOMOTIVE ATTRIBUTIONCo-Authored by David Metter of AutoHook powered by Urban Science, & Steve White of ClarivoyAn unprecedented occurrence has taken place as the automotive industry prepares for the upcoming DrivingSales Executive…See More

John Sternal posted a blog post

Jumpstart Automotive Media Path to Purchase Report: Full-Size Luxury Sedans See Shopper Interest Increase; New Lexus LS & Nissan Frontier Drive Additional Interest

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly share of shopper interest data. The report reveals that shoppers are showing more interest in vehicle segments such as Full-Size Luxury Sedans, and soon-to-be-released models are generating excitement among shoppers.During September, shopper interest in Full-Size Luxury Sedans grew 15%. The Alternative Fuel segment continues to lead all other categories in shopper interest growth…See More

Black Book posted a blog post


Black Book, a division of Hearst Business Media that provides industry-leading used vehicle valuation and residual value forecast solutions, announced today it has signed a partnership agreement with AutoAlert, the industry’s top data-mining and communication solution.Under the agreement, Black Book will populate AutoAlert’s algorithms with the industry’s most accurate vehicle values, giving dealers precise pull-ahead and sales opportunities.AutoAlert has long been a leader in dealer solutions…See More

Crystal Hartwell posted a blog post

PERQ Joins CDK Global Partner Program

Specialists in online guided shopping and consumer engagement to participate in largest third-party partner program in the industryIndianapolis, IN – October 19, 2017 – PERQ, specialists in online guided shopping and consumer engagement, today announced that the company is a participant in the CDK Global Partner Program. As a member of the largest third-party partner program in the industry, PERQ is now part of a marketplace of applications and…See More

Timmy D. James posted a blog post

Are You Throwing Customers Away Due to Lack of Communication Channels?

I was recently in need of a moving company. There was one in my community that had done such a great job of branding and building consumer awareness that I decided to give them first shot at my business. I WANTED to do business with them because of their brilliant marketing.   When I was ready to pull the trigger, I Googled their business name and…See More

Rahul Paul posted a blog post

Cheapautoinsurance.Com: Thrilling Insurance Deals For Your Car

Just when you have a car or any other vehicle by your side, it is rather important to start checking on the insurance rates you can possibly get for the same. So, when the right time comes, you can always let the car insurance companies to cover some expenses for any damage or accident, and avoid paying from your pocket. Now, some people are quite…See More

Ryan Holden posted a blog post

Game addiction Ludomania

Game addiction (ludomania) says can occur at any age and manifest itself in different ways - from harmless computer games and ending with a ruinous game of roulette. And if the enthusiasm for computer shooters is mainly…See More
Ralph Paglia's album was featured

Digital Dealer 23

Digital Dealer 23
Ralph Paglia posted an album

Digital Dealer 23

Digital Dealer 23

Automotive Marketing Community Photos

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Top Ten Most Popular Automotive Marketing Posts of the Past 30 Days 

ADM Blog Posts

Where is Creative Advertising for Car Dealers in Today's Market?

Posted by Ralph Paglia on October 19, 2017 at 9:30pm 0 Comments

Creativity is the once and future foundation of effective dealership advertising...


But what effective creativity means in 21st-century dealership advertising is something very different than it was…


AutoHook & Clarivoy Join Forces for the Most Action-Packed Dealer Panel of 2017

Posted by David Metter on October 19, 2017 at 1:30pm 0 Comments



Co-Authored by David Metter of AutoHook powered by…


How Can You Increase Your Sales to Women?

Posted by Anne Fleming on October 18, 2017 at 1:30pm 0 Comments

One Size Fits All No Longer Applies

According to the NADA, new vehicle revenue in 2016 was $995 billion, and sales to women accounted for $445…


Antitrust Lawsuit Against Reynolds and CDK Picks Up Steam

Posted by Ralph Paglia on October 17, 2017 at 6:30pm 0 Comments

CDK, Reynolds lawsuit will proceed

Court prevents auto industry giants from starving rival Authenticom out of business…


Seven Critical Components Essential to Car Dealership Digital Marketing Strategy

Posted by Ralph Paglia on October 18, 2017 at 1:30am 0 Comments

7 Protocols Digital Marketing Empowered Dealers Follow For Success

Digital marketing is the…

Does your Dealership Have a Retention Problem?

Posted by Mike Gorun on October 17, 2017 at 7:00am 2 Comments

The automotive industry, in general, has an employee retention problem. A BIG one.

And especially big in dealership’s sales departments. …


ADM Forum

Car Buyer Myth Busters from PERQ

Started by Ralph Paglia in WEBSITE CONTENT - How to Get Visitors to Interact, Engaging Content, Driving Increased Website Visitor-to-Dealer Contact Conversion Rates. Last reply by Vidushi Jain 16 hours ago. 1 Reply

5 Key Car Buyer Myths and Realities Myth……Reality!1.     By the time consumers reach a dealership website, they are ready tomake a purchase.76% of dealership website users say they are not ready to buy (30% are at the beginning and 46% in the middle), while dealers are only optimizing websites for those who are…Continue

Tags: from, PERQ, Busters, Myth, Buyer

Driving traffic with Reputation Marketing

Started by Chris Snellgrove in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic Oct 2. 0 Replies

Reputation Sensei combines brand marketing and reputation management to help businesses build, manage, protect and market their online reputation to the 91% of people that look at online reviews and reputation before making a purchasing decision. Digital Media Nation Drives Trust and Referrals with the Launch of Reputation Sensei Peachtree Corners, GA, September 18, 2017 --( Digital Media Nation, a marketing agency specializing in reputation, social media and video marketing officially…Continue

Tags: marketing, reputation

Confirm and Cultivate Your HVA

Started by Garry House in PROCESS MANAGEMENT- CRM, BDC and lead Management Processes, Emails, Phone Scripts, Facility Design, Tools and Suppliers. Last reply by Ralph Paglia Oct 1. 1 Reply

Your Highest-Value Activity (HVA) will drive your greatest incremental profit!And most retail automotive management professionals acknowledge that the largest potential profit improvement can be achieved by generating additional vehicle sales department gross. So, I have recently made a point to ask my dealer-clients, their CFOs, their GMs, and their sales managers:“How do you…Continue

Tags: HVA, Your, Cultivate, and, Confirm

Why is it important to differentiate between mobile and desktop in SEO?

Started by Susan Daigle in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices. Last reply by GoSiter Technology Pvt. Ltd. Sep 28. 1 Reply

Distinguishing clearly between the mobile platform and the desktop platform is of paramount importance when it comes to search engine optimization. More specifically, mobile platform has not just influenced the way businesses used to represent themselves over the internet but, it has entirely changed the concept of online branding. Now SEO experts…Continue

Tags: and, mobile, desktop, in, SEO?

Understanding Customer Intent

Started by Colin Forrest in WEBSITE CONTENT - How to Get Visitors to Interact, Engaging Content, Driving Increased Website Visitor-to-Dealer Contact Conversion Rates Sep 22. 0 Replies

Understanding customer intent has traditionally been separated into three main categories of internet searches, NIT -  Navigational, Informational, and Transactional. For many automotive dealers, as sales commonly occur in brick-and-mortar showrooms, it may be difficult for such companies to understand what they can do to improve their online visibility so that it has tangible…Continue

Tags: Intent, Customer, Understanding

Ideas to attract service staff?

Started by Jacob Griffin in FIXED OPERATIONS - Service, Parts, Body Shop, Accessories, etc. Sep 8. 0 Replies

Does anyone have suggestions for gaining applicants among the service department?I've tried it all from yard-signs to calling the schools and asking for people right out of training but am still having a hard time?Any input or ideas would be appreciated.Continue

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ADM Events Posted for Automotive Professionals

FREE WEBINAR: Beard & Hair – Ask Me Anything! (BAHAMA)

It was so good the first time around, we had to do it again!

DealerOn’s very own Greg Gifford (“the Beard”) and Shaun Raines (“the Hair”) will share a high energy dual presentation on SEO and SEM.

This outstanding 1 hour webinar is a fast-paced Q&A format where these two experts will share detailed answers to all of your critical SEO and SEM questions. Come prepared with all of your queries and conundrums for this…

Time:November 30, 2017 from 12pm to 1pm
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Top Automotive Marketing Forum Discussions

1. Confirm and Cultivate Your HVA

Posted by Garry House on August 17, 2017

2. Car Buyer Myth Busters from PERQ

Posted by Ralph Paglia on October 15, 2017

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ADM Notes

ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Blog Post Featured

Created by Ralph Paglia Jan 16, 2009 at 10:24am. Last updated by Ralph Paglia May 10, 2010.

Internet Sales Manager Resources and Blogroll

ADM Professional Community Blogroll:
1. Social Media Optimization 

2. Persuasive Concepts Social Marketing 

3. Kia Community 

4. Toyota Social Media

5. Social Media Marketing 

6. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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Automotive Marketing News

Tesla misunderstands 'positive' Model 3 rating, Consumer Reports says

Consumer Reports said Tesla apparently misunderstood the "average" reliability rating the magazine assigned to the Model 3 sedan this week, calling it generally "positive" for an all-new vehicle.

Aston Martin moves beyond sports cars to Miami real estate

Aston Martin is pushing into U.S. real estate for the first time in an effort to establish a broader luxury brand.

Infiniti appoints French exec Meunier as global sales chief

Nissan's Infiniti appointed company veteran Christian Meunier to the newly created role of head of global marketing and sales.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

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