Automotive Digital Marketing Professional Community

ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers

Loading... Be Patient!

Automotive Marketing Professional Community Serves Car Dealers

Your Automotive Marketing Community

Automotive Digital Marketing

Professional Community

AutoDigitalMarketing@Gmail.com

2701 N. Rainbow Blvd.
Unit 2202
Las Vegas, NV 89108
505-301-6369

Ralph Paglia
Editor-in-Chief

David Johnson
Editor, Social Media

Dan Weik
Editor, Reputation Management

Dr. Elizabeth Archuleta
Voice of the Female Car Buyer

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, General Manager's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

J.D. Rucker
Editor, Social Media SEO

Automotive Social Media Marketing Links and Connections

ADM is Proud to be Dealer Marketing Magazine's Social Media Partner!

Automotive Digital Marketing Videos

Automotive Body Shop Manager Technicians and Estimators - Feldman Automotive

Added by Craig Lockerd 0 Comments 1 Like

Automotive Service Technicians - Feldman Automotive

Added by Craig Lockerd 0 Comments 1 Like

Video Of The Day~BASE jumper hits cliff wall but escapes death, captures entire fall to ground on video

Added by Manny Luna 0 Comments 1 Like

2014 VW Jetta Union Co. NJ 07083 - Watch This BEFORE You Buy One!

Added by Ken Beam 0 Comments 2 Likes

Waxahachie, Texas 2014 Chevy Camaro Dealer Prices Maypearl, TX | 2014 Camaro Specials Midlothian, TX

Added by Manny Luna 0 Comments 1 Like

Waxahachie, TX Chevy Dodge Jeep Ram Community Involvement Dallas, TX | Local Community Ennis, TX

Added by Manny Luna 0 Comments 1 Like

Houston Auto Leasing | Lease vs Buy? | Lease Deals in Houston, Texas

Added by Manny Luna 0 Comments 1 Like

Toyota Social Media Knowledge Center Illustration of a Car Buyer's Journey

Added by Manny Luna 0 Comments 1 Like

2014 VW EOS Union Co. NJ 07083 - WAIT! Click This BEFORE You Buy One!

Added by Ken Beam 0 Comments 0 Likes

Coffee Shop Barista - RAB Motors

Added by Craig Lockerd 0 Comments 1 Like

Automotive Service Technicians and Lot Attendants -- RAB Motors

Added by Craig Lockerd 0 Comments 1 Like

Automotive Finance Director -- Kansas City Area Dealership

Added by Craig Lockerd 0 Comments 1 Like

Automotive News Videos

Buying Car With 'Bitcoins' (12/9/13)

Dealer accepts digital currency for used Tesla; Hyundai ends policy requiring arbitration of warranty disputes; GM's right-side plight.

Lexus Sits Out Price War (12/6/13)

Sister brands Scion, Toyota give luxury make a CAFE advantage; BMW, Benz and Mandela; Acura debuts in Gran Turismo 6.

Akerson Tackles 'Retro GM' (12/6/13)

CEO grew frustrated by 'confusing' overlap of Chevy, Opel; auto woes in Australia; China boost for Nissan; BMW's art car.

Mustang's Big Moment (12/5/13)

Car is longer, sleeker and destined for world markets; Mulally's FAQ; Honda offers cash to boost sales; unplugging at Toyota?

Chevrolet to Exit Europe (12/5/13)

GM to focus on Opel and Vauxhall, also said to be planning Ally stake sale; '15 Mustang revealed; Sergio's $500 surprise.

More…

String Automotive Provides the Auto Industry's Exclusive Google Analytics Certified Dealer Websites

Top 5 Automotive Marketing Forum Discussions - 30 Days

1. Why the Dealership Selling Method is the LAST thing to change!

Posted by Tom Vann on November 11, 2013

2. The BEST Dealership Web Sites? How do you know which ideas are BEST?

Posted by Tom Vann on December 1, 2013

3. My Dealership took over Google with YouTube!

Posted by Brian Mello on November 18, 2013

4. Can someone explain to me the rationale behind the several websites offered by TK Carsites?

Posted by Kilane Horn on November 16, 2013

5. Should Salespeople Ask for Reviews at the Store?

Posted by J.D. Rucker on November 26, 2013

More…

Wards Auto Dealer News

American Axle ‘Growing Faster Than Our Industry’

2014 Automotive Outlook

CEO David Dauch talks about growth prospects in Thailand, expansion of non-GM business, the future of manufacturing in the U.S. and the significance of Jeep Cherokee’s EcoTrac AWD system.

Autoline Daily

Chrysler Needs New Cars; AWD Sales Soar; Fast Cars Equals Better Chevrolet

Russia Sales Off in November, But Slowdown Rate Eases

“The long-awaited flattening of year-on-year sales trend has yet to happen,” an industry spokesman says. “We hope December will show progress in this direction, and deliver a decent close to an otherwise difficult year.”

2014 Ford Edge Makes a Sharp Entrance at Georgia Dealership

DAVENPORT, Iowa, Dec. 9, 2013 /PRNewswire-iReach/ -- The 2014 Ford Edge has made its way into the new model year with scarcely any changes from the previous model, and one dealership in Loganville, Ga. is grateful for that consistency.

Transportation Insight Named Fastest-Growing Private Company in the Charlotte Region

HICKORY, N.C., Dec.

More…

Support ADM Community Sponsors by checking out their Products and Service Offerings

Top 5 Most Popular Automotive Marketing Photos of Past Month

Google Says to do what?

by Manny Luna Google Says to do what? Source:http://www.seroundtable.com/

Getting Google Certified to become a Partner Doesn't Make Anyone a Internet Marketing Expert

by Manny Luna Getting Google Certified to become a Partner Doesn't Make Anyone a Internet Marketing Expert

vuboy

by Paul Rushing

Houston TX / Clear Lake TX Bad Credit Car Loans | Auto Financing - Car & Auto Loans

by Manny Luna https://www.dealercreditapp.com/?vid=12657942 Call Now (281) 907-9158 Houston TX / Clear Lake TX Bad Credit Car Loans | Auto Financing - Car & Auto Loans Buying a new or used car or refinancing an existing car loan? Find out how our car and auto loan financing services can help steer you in the right direction. PICK UP THE PHONE NOW to schedule your test drive! We Finance All Types of Credit!(281) 907-9158

The Real Hard Facts About SEO

by Manny Luna Statistics can be a wonderful thing. They can show us information that can guide our decisions and bring us to see things in better focus. They can distract us, taking us down an incorrect path based upon lack of understanding. They can entertain us.- J.D. Rucker Click Here to see Just the Facts and source... About Internet Marketing [Infographic]http://ning.it/1cxEZBl

More…

Automotive Marketing Community Professionals

View All

Learn More About Digital Marketing... Watch the Video Referenced Below!

Latest ADM Activity - Click "More" at bottom!

Top News
·
Everything

Rebecca Ward posted a blog post

Dealership Winter Safety

Winter is coming and for dealerships that means more than winter sports and holidays. Unfortunately, with the change in winter weather, also comes additional safety risk, which also means additional safety preparedness. To maintain productivity and reduce injuries and time off, consider winter safety and create a plan for your dealership. In northern states this means snow and ice, with increased rain and colder temperatures in the southern states. Please consider the following:Do you already…See More

43 minutes ago

0 Comments 0 Likes

Tom LaPointe / CarChat24 posted a blog post

Live Chat lets your shopper HOLD THEIR HAND while they shop

What if shoppers walked onto your lot and asked you to hold their hand through the car buying process? Wouldn’t that make things easier? It would certainly be easier than getting by the 'just shopping' and 'no thank you for help' responses. You could direct them through your business, show them the inventory that…See More

43 minutes ago

0 Comments 0 Likes

Manny Luna posted a status

"I take SEO very local and personal, does your SEO vendor do the same?"

55 minutes ago

0 Comments 0 Likes

Craig Lockerd liked Craig Lockerd's video

Automotive Body Shop Manager Technicians and Estimators - Feldman Automotive

1 hour ago

Craig Lockerd posted videos

1 hour ago

Manny Luna posted a status

"The voices in my head may not be real, but they have some good ideas!"

2 hours ago

0 Comments 0 Likes

Mike Esposito posted a blog post

Auto/Mate Announces Integration of DMS with Innovative Aftermarket Systems (IAS)

ALBANY, N.Y. – December 9th, 2013 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that its dealership management system (DMS) is now integrated with Innovative Aftermarket System's (IAS) suite of SmartDealerProducts for automotive dealerships. Dealers using both Auto/Mate's DMS and IAS' SmartDealerProducts solutions can now benefit from real-time information exchange between the two systems. "A typical F&I department relies on a…See More

2 hours ago

0 Comments 0 Likes

Chris Hill updated their profile

2 hours ago

Paul Potratz posted a blog post

First Peek at Advertising on Instagram

On October 24, 2013, Instagram announced that they would become the next social media giant to offer up advertising space on their mobile platform. From the consumer’s perspective, it’s easy to understand the resentment towards the announcement. One of the biggest perks of the platform was that users could actually choose the…See More

2 hours ago

0 Comments 0 Likes

Chris Hill shared their blog post on Google +1

Vendors Need To Connect On The Ground Level

2 hours ago

Chris Hill commented on Chris Hill's blog post Vendors Need To Connect On The Ground Level

"Thank you very much gentlemen. I honestly feel at this point in the industry, the vendors have the technology where it should be and that training is more important then innovation(I hate myself for saying this). If the user is far surpassed by the…"

2 hours ago

Warren Singleton updated their profile

3 hours ago

Kevin Dolan liked Chris Hill's blog post Vendors Need To Connect On The Ground Level

3 hours ago

Kevin Dolan shared Richard Holland's blog post on Twitter

Business Technology Means Keeping Up With The Joneses

3 hours ago

Kevin Dolan commented on Richard Holland's blog post Business Technology Means Keeping Up With The Joneses

"Great post Richard. Customer Service is at the top of the list for loyalty for me. "

3 hours ago

Joe Webb commented on Chris Hill's blog post Vendors Need To Connect On The Ground Level

"Amen."

3 hours ago

Chris Hill's blog post was featured

Vendors Need To Connect On The Ground Level

As I think about the sheer lack of training that exists in the car industry today.I find myself disgusted by the lack of expectations dealers have for their vendors. Why don’t we as dealers demand more out of the companies we’re handing over thousands of dollars a month to? Since when has the mere usage of technology…See More

3 hours ago

3 Comments 3 Likes

Steve Munyan posted a status

""I have always found that mercy bears richer fruits than strict justice." - Abraham Lincoln"

4 hours ago

0 Comments 0 Likes

Mark Tewart commented on Chris Hill's blog post Vendors Need To Connect On The Ground Level

"Absolutely a fantastic post with truth and reality"

4 hours ago

David Farmer is now friends with Amanda Ryan, Brodie, Ken Lees and Tom LaPointe / CarChat24 more

4 hours ago

Automotive Marketing and Service Providers Who Sponsor the ADM Community

Automotive Marketing Community Photos

Loading…

ADM Editorial Staff Validates All Sponsors prior to Accepting Ads

Get the Full Story for Your Dealership

ADM Forum

The BEST Dealership Web Sites? How do you know which ideas are BEST?

Started by Tom Vann in WEBSITE CONTENT - How to Get Visitors to Interact, Engaging Content, Driving Increased Website Visitor-to-Dealer Contact Conversion Rates. Last reply by Alexander Lau on Friday. 49 Replies 4 Likes

Can someone explain to me the rationale behind the several websites offered by TK Carsites?

Started by Kilane Horn in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices. Last reply by Timothy Martell on Thursday. 8 Replies 0 Likes

Automotive Advertising Explained by Borrell Associates - Endorsed by the ADM Professional Community for Research Excellence - No Fees Have Been Paid

The Cocktail of Automotive Advertising Explained from Borrell Associates

ADM Blog Posts

Vendors Need To Connect On The Ground Level

Posted by Chris Hill on December 3, 2013 at 7:30pm 3 Comments 3 Likes

As I think about the sheer lack of training that exists in the car industry today.

I find myself disgusted by the lack of expectations dealers have for their…

Continue

Is Your E-Commerce Dept. Truly Making Enough Phone Calls

Posted by J.R. Batchelor on December 7, 2013 at 5:17pm 0 Comments 0 Likes

As I was talking strategy with a good friend of mine who is a GM of two rooftops we got into a discussion about which strategy is most effective in the automotive internet sales world i.e. coordinators vs. floor sales people making the calls.

We all know that the hardest part in the…

Continue

Your Social Media Value Depends on Creativity to Increase ROI

Posted by Erin Ryan on December 6, 2013 at 9:22pm 0 Comments 4 Likes

As a business you need to add social media value with every social network you choose for your brand. When choosing a social network you should first think about what it could provide for you from a social viewpoint and an SEO aspect. Never just join a social network without thinking…

Continue

Five Things You Didn’t Know You Could Do With Your Facebook Page

Posted by Amanda Ryan on December 6, 2013 at 2:30pm 0 Comments 4 Likes

A Facebook page is where your community gathers to discuss about like-minded content, such as automobiles or your local area. If you own a dealership, you need a Facebook page. However, having a Facebook page is…

Continue

Top Ten Blogs and News for Auto Dealers: December 2nd-6th

Posted by Rebecca Kon on December 6, 2013 at 10:36am 0 Comments 0 Likes

ActivEngage brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the globe. In this weekly edition--GM Drops Chevy in Europe, Keyword “Not Provided” Controversy, and Paul Walker Tribute.

…

Continue

Inbound Links are the Food that Fuels Your Marketing Body

Posted by J.D. Rucker on December 5, 2013 at 4:48pm 0 Comments 1 Like

There was a cry that was heard amongst many in the search engine optimization world on April 24th, 2012, as if thousands of SEOs suddenly cried out in terror, and were suddenly silenced. It was the day that Google…

Continue

Increase Traffic and Sales Using Vehicle Inventory on Social Networks

Posted by Amanda Ryan on December 5, 2013 at 12:45pm 0 Comments 2 Likes

Vehicle inventory matters, website traffic is highly important, and selling cars is the number one goal, but how do you insert the cars you sell into the content you share on your social networks and…

Continue

The Most Wanted Digital Marketing Skills for 2014 [Infographic]

Posted by Richard Valenta on December 5, 2013 at 11:40am 0 Comments 1 Like

What do you think are the most valuable digital marketing skills to have heading into 2014? The Online Marketing Institute recently polled a group of advertising and Fortune 500 marketing executives to find which digital marketing skills…

Continue

Business Technology Means Keeping Up With The Joneses

Posted by Richard Holland on December 5, 2013 at 7:51am 1 Comment 1 Like

In the B2B world, we’re seeing a shift in importance and shopping behaviors by business buyers. What’s interesting is that business buyers are starting to behave more like consumers when making business purchase decisions. A…

Continue

Facebook Thinks Your Dealership's Updates Stink!

Posted by Rebecca Kon on December 4, 2013 at 3:47pm 0 Comments 0 Likes

Who isn’t seeing the value in your content? Is it Facebook, or is it your followers?

There has been some debate lately about Facebook’s News Feed updates. Facebook wants to offer more quality content…

Continue

Automotive Marketing and Car Dealer News from AutoBlog

Kia K900 flagship to make advertising debut during Super Bowl

Filed under: Budget, Sedan, Marketing/Advertising, Kia, Luxury

Kia is already solidifying its advertising plans for the 2014 Super Bowl, targeting a 30-second spot for its new, rear-drive K900 sedan during during the biggest football game of the year. The cost for this half-minute of air time? $4 million.

Of course, Kia is no stranger to advertising during the Super Bowl, with the Space Babies and Hot Bot ads of last year and the Mr. Sandman spot in 2012. But the stakes with the K900, which see the Korean brand attempting emulate its corporate cousin/bitter rival Hyundai, by moving into the rear-drive luxury space, are far, far greater. After all, Kia's previous Super Bowl ads were all for models in established segments - the K900 is an entering a realm the brand has never played in before.

The Super Bowl spot will be the first exposure to the K900 for many potential buyers, and considering that the South Korean brand is targeting conquest sales, according to the report from AdAge, it's important that it makes a good showing on such a large stage. As for the theme of the ad, there isn't much speculation from the execs this early in the game, according to AdAge. Looks like we'll be waiting until February to find out.

Kia K900 flagship to make advertising debut during Super Bowl originally appeared on Autoblog on Wed, 04 Dec 2013 09:00:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

More…

Social Media Marketing Data and Facts for 2013

Find more photos like this on Automotive Digital Marketing Professional Community

Google Blog Articles, News and More

Join Santa and his elves in the countdown to Christmas Eve

After 11 months soaking up the sun in the tropics, Santa and his elves are back at the North Pole getting ready for Christmas Eve. In addition to making toys, they need to clear the snow off 23 elf homes, candy factories and command centers in Santa’s Village.

Santa's jet-skiing all the way to the North Pole from his tropical vacation

To join in the flurry of preparations for Christmas Eve, visit the Village every day through December 24. You'll have the chance to join the elves as they catapult presents and race with reindeer—and you'll be able to send holiday wishes to friends and family from Santa himself. The elves make a little more progress each day, so be sure to stop by the Village to see the latest.

Come back to Santa's Village every day to see the newest games and scenes

Meanwhile, a team of Google engineers are working hard to track Santa’s sleigh with the most advanced maps and holiday technology available. On December 24, grab some cookies and apple cider and settle down in front of your computer, phone or TV to follow the big guy across the globe with our Santa Tracker. See where Santa’s going, the number of presents he’s delivered, and what he’s thinking throughout the evening.

Keep up the holiday cheer across all of your screens. Once the elves approve, we’ll launch the Google Santa Tracker app for Android in mid-December. Use your phone for on-the-go flight practice with the elves or cozy up near the fireplace with your tablet to follow Santa around the world as he delivers presents Christmas Eve. If you have Chromecast, cast from the Santa Tracker Android app to explore the Village or track his route right from your TV. Or, worried you’ll forget the big day? Download the Chrome extension to count down to Santa’s takeoff while browsing the web for holiday gifts.

Help the elves get ready across all your devices

Download the Chrome extension for easy Santa tracking from your browser

Be sure to come back to Santa’s Village each day to find new ways to celebrate—and from all of us at Google, happy holidays!

Posted by Sandy Russell, Elf Creative Director

(Cross-posted from the Lat Long Blog)

More…

ADM Community Visitor Activity for Current 30 Day Period

Automotive Marketing and Internet Sales Training Resources

Welcome to
Automotive Digital Marketing Professional Community Please use the "Sign Up" link above to complete your registration form and become a member of the industry's leading Automotive Marketing and Internet Sales Professional Community. ADM members have access to resources, connections and private events that provide them with a competitive advantage.

Sign Up
or Sign In

Or sign in with:

Social Network for Car Dealers, Automotive Marketing, Advertising and Sales Management Professionals sharing Internet strategies and tactics

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Get ADM Badge

ADM Community is Proud of our Sponsors

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

ADM Events

December 2013

S	M	T	W	T	F	S
1	2	3	4	5	6	7
8	9	10	11	12	13	14
15	16	17	18	19	20	21
22	23	24	25	26	27	28
29	30	31

Your Support for ADM Sponsors helps Fund Scholarships and Events

Getting too many emails from ADM? Click mailbox below to control what you are sent...

Top Contributing ADM Professional Community Members of Past 30 Days

6. Tom LaPointe / CarChat24

More…

Internet Sales Manager Resources and Blogroll

ADM Professional Community Blogroll:
1. Social Media Optimization

3. Persuasive Concepts Social Marketing

4. Automotive Social Media

9. Toyota Social Media

10. Social Media Marketing

11. Weed Out Losers and Hire Winners

12. Take Control of Dealership Reputation
---------------------
Get listed on this Blogroll; send your blog title text and your blog's associated URL. Include a link to your site's page showing the ADM title text: "Automotive Digital Marketing" linked to: http://www.automotivedigitalmarketing.com to Ralph Paglia via ADM.

Follow ADM on Twitter

Groups

Inventory Marketing for …

21 members
2 Comments 2 Likes
Craigslist Dealers

1 member
0 Comments 0 Likes

SEO & Microsites for Car…

40 members
6 Comments 2 Likes
Inventory Management for…

2 members
0 Comments 0 Likes

Best Video SEO For Car D…

4 members
0 Comments 1 Like
Cool Infographics for Au…

14 members
0 Comments 2 Likes

Facebook Users

147 members
37 Comments 7 Likes
Automotive Video Marketi…

276 members
11 Comments 2 Likes

Business Rater

109 members
40 Comments 15 Likes
Autotrader.com

24 members
4 Comments 1 Like

Chernek Consulting, Inc

4 members
1 Comment 1 Like
GM Auto Parts Online | W…

1 member
0 Comments 0 Likes

The Untold Story Of The …

2 members
0 Comments 1 Like
AutomotiveTalent Network

1 member
1 Comment 1 Like

Search Engine Optimizati…

277 members
6 Comments 4 Likes
Slideshare

52 members
6 Comments 5 Likes

Google+

119 members
7 Comments 14 Likes
Content Marketing

68 members
9 Comments 10 Likes

Hire The Winners

31 members
3 Comments 4 Likes
Statistics, Data Charts …

177 members
16 Comments 1 Like

View All

ADM Member Birthdays

ADM Member Birthdays TODAY

ADM Member Birthdays TOMORROW

ADM Notes

ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 2:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Blog Post Featured

Created by Ralph Paglia Jan 16, 2009 at 11:24am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Profile Featured

Created by Ralph Paglia Jan 16, 2009 at 11:18am. Last updated by Ralph Paglia May 10, 2010.

View All

Edmunds AutoObserver

Auto Safety Coverage Moves to Edmunds.com

Thank you for your interest in Edmunds.com's coverage and analysis of automotive safety. AutoObserver.com is being integrated into a new area of Edmunds.com. Car safety information now can be found at http://www.edmunds.com/car-safety/. To stay connected via social media as...

Car Technology News Moves to Edmunds.com

Thank you for your interest in Edmunds.com's coverage and analysis of automotive technology. AutoObserver.com is being integrated into a new area of Edmunds.com. Coverage of car technology now can be found at http://www.edmunds.com/car-technology/. To stay connected via social media...

Automotive Green Coverage Moves to Edmunds.com

Thank you for your interest in Edmunds.com's coverage and analysis of green issues related to the auto industry. AutoObserver.com is being integrated into a new area of Edmunds.com. Green coverage now can be found at http://www.edmunds.com/fuel-economy/. To stay connected...

Automaker News Moves to Edmunds.com

Thank you for your interest in Edmunds.com's coverage and analysis of carmakers. AutoObserver.com is being integrated into a new area of Edmunds.com. Coverage of carmakers now can be found at http://www.edmunds.com/industry-center/. To stay connected via social media as well,...

Auto Industry Commentary Moves to Edmunds.com

Thank you for your interest in Edmunds.com's commentary on the automotive industry. AutoObserver.com is being integrated into a new area of Edmunds.com. Commentary now can be found at http://www.edmunds.com/industry-center/commentary/. To stay connected via social media as well, please follow...

More…

Google Automotive Network Targeted Placement Ads

Headlight Blog Automotive Insights from Razorfish

Three trends influencing the U.S. domestic auto market recovery

As the U.S. economic environment continues to improve and consumers emerge out of the recent period of uncertainty, there are multiple underlying trends automotive companies are facing and should continue to address. U.S. automotive executives should heed the wisdom of Andy Grove, Intel co-founder and former chairman: “Business success contains the seeds of its own [...]

Brave new vehicles

Headlightblog.com interviews Dr. Ralf Herrtwich, head of Group Research & Advanced Engineering Driver Assistance and Chassis Systems at Mercedes-Benz, about the future of autonomous cars. In May 2010 Mercedes-Benz released video and images of its “automated driving” system tests. This test vehicle has a roof-mounted GPS antenna that sends the vehicle’s position data to a [...]

Forget mobile — think multiscreen

This post was excerpted from the Razorfish Outlook Report, Vol. 10. It has been modified in part to make it more relevant for the Headlightblog.com audience. As is the case with many new technologies, consumers are moving faster than brands. They’re already using smartphones and tablet devices in front of the TV to communicate with [...]

Charity: water’s drill rig will tweet and let you track donations by GPS

Every dollar that Charity: water raises in September will directly fund the new rig (all financial support for staff comes from other sources). And in case you want proof, the non-profit will be tracking the rig with GPS.

Defining Engagement Elements: What’s important to consumers when they reach out to your brand

This post was extracted from Liminal, 2011 Razorfish Customer Engagement Report which was recently released by Razorfish. It has been modified in part to make it more relevant for the Headlightblog.com audience. In December 2008 Samir Balwani wrote a blog post about how Scott Monty, the head of social media for Ford Motor Company, stopped [...]

More…

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009. The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work. One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps. These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots. They’re quick, which is probably why three OEM iPad apps incorporate them. They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable. Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability. As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment. This shift has impacted almost every automotive brand, including […]

More…

Music

Loading…

ADM Badges | Report an Issue | Terms of Service

#xg { position:relative;top:120px; } #xn_bar { top:120px; }

Hello, you need to enable JavaScript to use Automotive Digital Marketing Professional Community.

Please check your browser settings or contact your system administrator.

1	Five Simple Things You Can Do Right Now to Sell More Vehicles Added by Mark Tewart on October 16, 2013
2	Why the Dealership Selling Method is the LAST thing to change! Posted by Tom Vann on November 11, 2013
3	The BEST Dealership Web Sites? How do you know which ideas are BEST? Posted by Tom Vann on December 1, 2013
4	How many Vendors is YOUR DEALERSHIP Paying who are Selling your Customer Data to Other Vendors for Cash? Added by James A. Ziegler on November 23, 2013
5	What is wrong with OEM Digital Marketing Consulting? This is... Added by Micah Birkholz on November 28, 2013
6	The Dos and Don'ts of Facebook Marketing Added by J.D. Rucker on November 16, 2013
7	My Dealership took over Google with YouTube! Posted by Brian Mello on November 18, 2013
8	Can someone explain to me the rationale behind the several websites offered by TK Carsites? Posted by Kilane Horn on November 16, 2013
9	The Real Hard Facts About SEO Added by Manny Luna on November 27, 2013
10	Should Salespeople Ask for Reviews at the Store? Posted by J.D. Rucker on November 26, 2013

Automotive Marketing Professional Community Serves Car Dealers

Your Automotive Marketing Community

Automotive Social Media Marketing Links and Connections

ADM is Proud to be Dealer Marketing Magazine's Social Media Partner!

Automotive Digital Marketing Videos

Automotive News Videos

String Automotive Provides the Auto Industry's Exclusive Google Analytics Certified Dealer Websites

Top 5 Most Popular Automotive Marketing Videos of Past 30 Days

Top 5 Automotive Marketing Forum Discussions - 30 Days

Wards Auto Dealer News

Support ADM Community Sponsors by checking out their Products and Service Offerings

Top 20 ADM Professional Community Content Posts of Past 7 Days

Top 5 Most Popular Automotive Marketing Photos of Past Month

Automotive Marketing Community Professionals

Learn More About Digital Marketing... Watch the Video Referenced Below!

Latest ADM Activity - Click "More" at bottom!

Automotive Marketing and Service Providers Who Sponsor the ADM Community

Automotive Marketing Community Photos

ADM Editorial Staff Validates All Sponsors prior to Accepting Ads

Top Ten Most Popular Automotive Marketing Posts of the Past 30 Days

Get the Full Story for Your Dealership

ADM Forum

Automotive Advertising Explained by Borrell Associates - Endorsed by the ADM Professional Community for Research Excellence - No Fees Have Been Paid

ADM Blog Posts

Automotive Marketing and Car Dealer News from AutoBlog

Social Media Marketing Data and Facts for 2013

Google Blog Articles, News and More

ADM Community Visitor Activity for Current 30 Day Period

Automotive Marketing and Internet Sales Training Resources

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

ADM Community is Proud of our Sponsors

Automotive Marketing Tools

ADM Events

Your Support for ADM Sponsors helps Fund Scholarships and Events

Top Contributing ADM Professional Community Members of Past 30 Days

Internet Sales Manager Resources and Blogroll

Groups