Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

Professional Community

AutoDigitalMarketing@Gmail.com

2701 N. Rainbow Blvd.
Unit 2202
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505-301-6369

Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Learn More About Digital Marketing... Watch the Video Referenced Below!

Latest ADM Activity - Click "More" at bottom!

Brian Bennington updated their profile
30 minutes ago
Christine Conley was featured
53 minutes ago

Ralph Paglia just updated their location.
(via Member Map)

1 hour ago
Mike Warwick commented on Mike Warwick's blog post Did Alan Ram Really Post About Having the Sales Floor Handle Leads Instead of the BDC and Close the Comment Section?
"So our choices are to fire our managers or get new trainers? I think if I were a trainer, I would agree with you! In all seriousness, how much would it cost to have an outside trainer continuously train 15 salespeople to be proficient in handling…"
1 hour ago
Profile IconBrian Bennington, Jim Taylor and Charles Strandburg joined Automotive Digital Marketing ProCom
1 hour ago
William Phillips commented on Mike Warwick's blog post Did Alan Ram Really Post About Having the Sales Floor Handle Leads Instead of the BDC and Close the Comment Section?
"It is easy to understand, change trainers (managers), not your sales format.   If they cant sell on the phone, they cant sell in person. One you can see and stop, the other you cant if you don't look.  "
1 hour ago
Tom Gorham commented on Ralph Paglia's blog post AutoCon 2014 Announces "Best Practices" Focus and Format
"I love the focus on those who make it happen.  This should be the best AutoCon yet!"
2 hours ago
Tom Gorham liked Ralph Paglia's blog post AutoCon 2014 Announces "Best Practices" Focus and Format
2 hours ago
Tom Azbill and Christy Chew are now friends
4 hours ago
Ralph Paglia posted a blog post

AutoCon 2014 Announces "Best Practices" Focus and Format

AutoCon Launches “Your” Best PracticesLas Vegas, NV – The Third Annual AutoCon reinvents the automotive conference with a new and innovative format unlike any other industry event, which is attendee driven. The majority of AutoCon’s speakers and trainers are actual dealer principals and general managers from some of the nation’s top dealerships. The concept was created from the need to provide dealers the…See More
4 hours ago
Mike Warwick commented on Mike Warwick's blog post Did Alan Ram Really Post About Having the Sales Floor Handle Leads Instead of the BDC and Close the Comment Section?
"Why is it hard to understand that it's easier to train 3 BDC agents to be experts at what they do than it is to train 15 salespeople?  I agree that ROI is not only important but should be the deciding factor. If your BDC agents are not…"
6 hours ago
William Phillips commented on Mike Warwick's blog post Did Alan Ram Really Post About Having the Sales Floor Handle Leads Instead of the BDC and Close the Comment Section?
"If Alan did post it, he is correct.  If hear these comments in this Blog right, you can train BDC people but you cant train sales staff??  Who hired them and who's managing them is the real problem.  The excuses I have read in…"
6 hours ago
Robert Ehrbar replied to Micah Birkholz-1:16Digital Media's discussion 3 Year PPC Agreement are you on crack?
"Out of any of the automotive marketing segments, my experience has been that most PPC providers generally oversell what they can do for you, and rarely deliver 100% on their promises. THREE YEARS IS INSANE."
7 hours ago
Lisandra Ramos posted a blog post

3 Ways to Stay on Top of Your Live Chat Game

Live chat can be a great way to generate leads and build lasting relationships with your shoppers. When customers click to chat, they want knowledgeable associates that will answer their questions and build their trust. However, that’s not always the case...and the worst part is you could be avoiding it!Today I’ll be sharing three ways you can make sure your managed chat team is giving the kind of customer service that knocks your shoppers’ socks off. For the purpose of this post, here’s a…See More
9 hours ago
Phil LeClair posted a discussion

Seeking RV Sales Consultants at VT Dealership

We are looking to expand our Sales Force and build for the future.  Work for the #1 Volume Dealership in New England.  The job starts immediately and has a benefit package.  This is an opportunity that doesn’t occur every day, don’t be left out, reach out to us today.Must Have:•    Desire to excel •    Self Motivation •    Integrity •    Basic Computer Skills •    Flexible Working ScheduleFurther job description and application details on our…See More
9 hours ago
Alexander Lau commented on Cobalt's blog post How Your Dealership Can Use Schema.Org Markup to Stay Ahead of the SEO Curve
"Agreed, the more you can tell Google about your products, the better off you are and that's nothing to do with spam."
10 hours ago
Mary-Kelly Gaebel updated their profile
11 hours ago
Manny Luna commented on Cobalt's blog post How Your Dealership Can Use Schema.Org Markup to Stay Ahead of the SEO Curve
"You and I know Google is not going to tell us how to dominate the search engines organically:) It's important to keep up with them and like them, but we never jump on their bandwagon. Heck, if they had their way, you wouldn't be able to…"
11 hours ago
Alexander Lau commented on Cobalt's blog post How Your Dealership Can Use Schema.Org Markup to Stay Ahead of the SEO Curve
"BTW, if Google is essentially telling you to do it, do it. I've not applied this client's products / inventory, but I will. "
12 hours ago
Manny Luna commented on Cobalt's blog post How Your Dealership Can Use Schema.Org Markup to Stay Ahead of the SEO Curve
"Bingo Alexander Lau  "publishing content according to a smart strategy" I was talking in terms of automated software some website providers are going around pitching to dealers. All they're doing…"
12 hours ago

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AutoCon 2014 Announces "Best Practices" Focus and Format

Posted by Ralph Paglia on July 28, 2014 at 4:30pm 1 Comment

AutoCon Launches “Your” Best Practices

Las Vegas, NV – The Third Annual AutoCon reinvents the automotive conference with a new and innovative format unlike any other industry event, which is attendee driven. 

The majority of AutoCon’s speakers and trainers are actual dealer principals and general managers from some of the nation’s top dealerships. The concept was created from the need to provide dealers the opportunity to learn from the best of the best in the industry and have an open forum to ask questions specifically related to their dealership. 

“The feedback we had received from dealers was that they wanted a smaller venue with more in-depth training. One common complaint was that the training was done…

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Dealers' phones ring again ~ Rise in calls spurs more sales training!

Posted by Manny Luna on July 27, 2014 at 10:30pm 0 Comments

It's back to the future for car shoppers, who now much prefer to contact dealerships with an old-fashioned phone call rather than via the Internet.

Two years ago, Internet sales leads were gaining on phone leads, dealers and digital marketing vendors say. But ubiquitous smartphones changed all that.

"Our phone calls are going through the roof," said Mark Holian, general manager of Gulf Coast Auto Park's Ford, Nissan and Toyota stores 40 minutes from Houston.

Today, most car buyers carry smartphones. And it's easier to use a click-to-call phone link in a dealership ad than fill out a Web site information form or send an e-mail, said Holian, whose stores sold 304 new and used…

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Why quality live chat? Why have a quality website?

Posted by Big Tom LaPointe on July 26, 2014 at 10:02pm 0 Comments

The answer for the question of whether or not to have a top-notch live chat on your dealership is the same as having a sharp website: to convey information to your prospects in a manner that generates quality leads and ultimately sells more cars. It's really that simple. In the mid 90's, you could get away with a cut-rate website and impress your 20 Group with it when the technology was new. At that point, putting inventory online was cutting edge, and having actual inventory photos was akin to traveling to the moon. Nowadays you wouldn't think of using a website designed by the neighbor kid or skipping inventory photos.

The same is true with live chat. If you just want to say you have chat and occasionally capture some contact information, by all means grab the free or cheap service. If you want to engage your buyers in a manner that starts them on the path to a purchase, shop for the one that will generate…

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Did Alan Ram Really Post About Having the Sales Floor Handle Leads Instead of the BDC and Close the Comment Section?

Posted by Mike Warwick on July 26, 2014 at 7:30am 12 Comments

Alan, let me begin by saying that you are one of my favorite trainers and I highly recommend your training to any dealership.  Your training is exceptional. However....the vast majority of salespeople are not effective at handling Internet leads or phone calls. In fact, they are horrible at it. The average turnover of the salesforce in the car business is extraordinarily high and the main reason for this high turnover is the lack of training that new salespeople get.  They are set up to fail from the start. Is it any wonder that when a new salesperson fails over and over in the beginning of their careers that they start to look at other options?  As an industry, we are not even training new salespeople how to sell cars. What makes you think that we are going to do a good job training…

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Is Your BDC The Result of a Failure in Training?

Posted by Alan Ram on July 24, 2014 at 9:30am 2 Comments

Here’s a question for you –

Is your BDC the result of a failure in training?

 

That should have your attention.  If I’ve ever written an article that will be misconstrued, this will be the one! As I’ve talked to dealers over the years, I’ve seen many BDC’s spring up out of knee-jerk frustration. While there are obviously exceptions to the rule, this is something I’ve seen repeated in the industry over the past several years.  A dealer says “we tried training our salespeople, but they’re still terrible at handling phones so we’ve hired three people and all they’re going to do now is handle our inbound sales calls as well as…

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3 KPIs to Hold Your SEO Accountable

Posted by Paul Accinno on July 25, 2014 at 2:46pm 3 Comments

The bad part about search engine optimization in the automotive industry is that there are so many companies that report on what they do for SEO rather than what they're accomplishing with their efforts. We've seen this hundreds of times when bringing on new clients and it's time to set the record straight.

It isn't hard to track the key performance metrics through which to hold your SEO or website vendor accountable. The most important thing to remember as the client is that you should have control over the data that you want to receive in reporting. That's the whole point. Letting them show you what they want you to see is not as effective as letting them know what you want to see.

There are plenty of things that go into SEO that a dealer could ask for in reporting, but I've broken…

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The Top Ten Auto News Stories of the Week: July 19 - 25

Posted by Rebecca Kon on July 25, 2014 at 7:10am 0 Comments

We love bringing you the top news stories and blogs for the auto industry each week! Staying up with the trends and changes in the industry and car buyer behavior makes our business better, and we know it can really revolutionize yours too! So enjoy these articles and pat yourself on the back for realizing that the world isn’t standing still. Keep moving forward and keep learning!

10. What Can Car Dealers Learn from Billy Beane?

DS News’ Dave Martinson delivers a great analogy between Billy Beane’s strategy for making a better baseball team and how dealerships can use big data to bring their dealerships to a whole new level in the game against their…

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How Your Dealership Can Use Schema.Org Markup to Stay Ahead of the SEO Curve

Posted by Cobalt on July 24, 2014 at 9:30am 16 Comments



Ben Brockhaus-Hall, Cobalt SEO Specialist
by Ben Brockhaus-Hall, Cobalt SEO Specialist

More and more businesses are incorporating SEO into their marketing budgets every day and car dealerships are a big part of this emerging trend. In this new world where people Google everything before they buy, it is more important than ever to adapt with new strategies that set your dealership apart from the competition.

The million dollar question is: how do you do this?

There are only so many mentions of your brand and hometown you can put on your website. There are only so many backlinks you can get to your site. Let’s face it, Google and Bing have gotten smarter and continue to do so.

To everyone’s surprise, Google overhauled their entire algorithm for ranking websites…

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Sometimes It’s Better To Cut Your Losses

Posted by Richard Holland on July 24, 2014 at 6:30am 4 Comments

I am sure many of you have heard about the recent customer service debacle involving Comcast over the past week.

In case you aren’t familiar with what happened, a customer called into their service center attempting to cancel his service after almost a decade. He was transferred to a customer retention department and, unfortunately, was connected with a person who did the exact opposite. The customer’s patience during this call is amazing. The Comcast representative hounds him for almost 18 minutes (only 8 of which were recorded) repeatedly asking the same questions in his efforts to either keep the customer or understand why the customer was leaving. The customer eventually succeeded in…

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