Automotive Digital Marketing

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

Professional Community

4645 Minorca Way
Buena Park, CA 90621


Ralph Paglia

Arnold Tijerina
Editor, Content Marketing 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing

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Latest ADM Activity - Click "More" at bottom!

Eliana Raggio liked Eliana Raggio's event FREE WEBINAR: Results of the Elise Kephart Experience Case Study – Revealed!
7 hours ago

Eliana Raggio posted events
7 hours ago

Eliana Raggio liked Eliana Raggio's event FREE WEBINAR: Expert from Facebook Shares what Dealers Need to Know for 2018
7 hours ago

Eliana Raggio liked Eliana Raggio's event FREE WEBINAR: How to Engage Customers & Sell More Cars
7 hours ago

Dixie Somers posted a blog post

Icy Roads: 5 Ways to Avoid Car Damage in the Winter

Winter is almost here, and nasty driving conditions will accompany the lousy weather. Icy roads make even routine travel a challenge, so be sure you are prepared to minimize the risks of winter driving. Below are some tips to keep in mind so that you can avoid damaging your car this year.Slow Is…See More
8 hours ago

Meghan Belnap posted a blog post

Wheel Deal: 3 Secrets to Frugal Car Shopping

All aspects of the vehicle-buying process can potentially be financially advantageous or incredibly expensive. Unfortunately, many expensive or costly aspects associated with buying a vehicle may have lingering effects that you may feel for several years or more after you drive home your new car. If…See More
11 hours ago

Bill Madden updated their profile
12 hours ago

Eileen O'Shanassy posted a blog post

How to Teach Your Kid to Be a Pro Driver

For teens, learning to drive is something of a rite of passage, a first step toward independence. Sometimes, however, teens are so eager to get that first taste of adulthood that many important lessons are ignored. As you lay the foundation for your teen’s introduction to the scary and liberating…See More
12 hours ago

Chris Miller posted a blog post

Making the Case for Texting Consumer Recall Notices

Technology has made a huge impact upon our modern society. In the past, standard postal mail and phone calls were sufficient means of communication. However, as people are increasingly inundated with junk mail and persistent telemarketer calls, their willingness to pay attention to these forms of communication has diminished.…See More
13 hours ago
Mike Gorun posted a blog post

Sometimes It’s the Small Things that Matter Most

In building customer loyalty, one of the first things that comes to mind is the customer experience. Many businesses focus on the overall experience and end up missing small things which detract from the customer experience and can even drive people away. Perhaps the bathroom was dirty, or the water cooler was empty. Or it could be…See More
13 hours ago

Jennifer Scott posted a blog post

The 10 Clever Rules Of SEO You Should Remember

A lot has changed when it comes to SEO, but the basic rules are the same. The better your website and content, the higher you will be ranked by search engines. Here's the top 10 you need to know.1. Content Is KingYou may optimise your site on the granular level, in order to get your SEO up, but if your content isn't good it's all for nothing. "Good content keeps people coming back," says SEO admin Matthew C. Lenard from Best British Essays. "Make…See More
14 hours ago
Ralph Paglia posted a blog post

Influencer Marketing Is About Data and Not Celebrity Deals

Influencer Marketing Is About Data, Not Celebrity DealsRob TrauberCEOJohnny WasZackary Cantordirector of decision sciencesGlobalWide MediaThe influencer marketing space shows no signs of slowing down. But to have a successful strategy, brands need more than just celebrity endorsements. Identifying the right influencers is a science that relies on complex data, not just the number of social media followers a user has—that’s why influencer platforms are becoming key components of companies’…See More
15 hours ago
Ralph Paglia posted a photo



Emma Sturgis posted a blog post

Recent Auto Accident? 3 Signs Of Structural Damage

Not everything is clear after an auto accident. When you get your vehicle home, you might think that it’s safe to drive and that there’s nothing wrong. However, in reality there might actually be structural damage that needs to be repaired. Some states won’t permit you to resell a car that has…See More

Garry House posted a discussion

8 Typical Dealership Management Shortcomings

        ► Organizational Design                            ► Compensation Planning        ► Employer Branding                                ► Hiring and Onboarding        ► Communicating Expectations                  ► Performance Management        ► Career Path Planning                             ► Leadership DevelopmentThese are the core elements of the consultancy in which Garry House & Associates specializes today. Woven together, these eight components represent the foundation of…See More

Stephen Coambes posted a video

Following the Basics in the Service Drive

Director of Professional Services Stephen Coambes shares how following the basics in the service drive will lead to a better customer experience.

Mister Lagopus posted a blog post

Relax Your Customer

One of the most important skills a doctor can posses, is that of a bedside manner. In the same sense, it is important that salespeople possess the same type of skill, to be able to put their customer at ease. Relaxing your customer is important to any type of sales situation you may find yourself in. Remember, think of the customer as a guest in your house, you are the host, so you want to make them as comfortable as possible in your house. The more comfortable they are in your house, the…See More

Mister Lagopus is now friends with Vicki D. Casey and Ralph Paglia

Vidushi Jain posted a blog post

Convert More Internet Leads

Based on Forbes studyCompanies take 46 hours and 53 minutes to pick up the phone and respond to a leadOnly 1.3 attempts are made to reach a lead on averageThese factors combined lead to loss of 71% leadsLead times are much better for the auto industry, still, there is room for improvement and valuable leads are lost due to latency around internet manager assigning a lead and then sales representative checking the lead and then calling/ texting back. With right technology and channels,…See More

Michael Reid shared their blog post on Facebook

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ADM Blog Posts

How Many Reviews Required To Sway Customers?

Posted by Ralph Paglia on November 18, 2017 at 9:00pm 0 Comments

Most People Need to Read More Than 3 Reviews

Before Trusting A Car Dealership

Virtually all American adults (93%) read online reviews to determine if a car dealership is good or bad, reveals BrightLocal in its latest annual …



Posted by John Sternal on November 18, 2017 at 7:30pm 0 Comments, the nation’s largest online car lease marketplace, today unveiled results of its latest survey on incentives, with dealers saying they’re offering roughly the same incentives on financed vehicles in 2017…


Email Marketing Statistics Infographic

Posted by Ralph Paglia on November 18, 2017 at 7:00pm 0 Comments

The Giant Email Marketing Statistics Guide

It's not a new craze sweeping the nation…


Virtual Reality – 70% Would Choose A Retailer Site With It Over One Without

Posted by Kevin Root on November 16, 2017 at 9:30am 0 Comments

Pundits are saying 2016 is the year that Virtual Reality will begin to make a serious entrance into the retailing world. Google, Apple and Microsoft are all reported to have large scale projects in development. Google just announced that their Daydream VR platform will join Facebook’s Oculus and Samsung’s Gear VR in the mobile platform provider…


Marketing vs. Content: It’s a Matter of Perspective

Posted by sara callahan on November 16, 2017 at 6:30am 0 Comments

In a world filled with noise, companies large and small are competing for consumer attention…


Putting the “R” Back in CRM

Posted by Scot Eisenfelder on November 16, 2017 at 6:00am 1 Comment

Too often, CRM and direct…


Dealership Websites That Engage vs. “Trap’ Can Double Closing Rates

Posted by Crystal Hartwell on November 14, 2017 at 6:30am 1 Comment

New research from PERQ tracks the behavior of thousands of consumers on dealership websites, revealing that consumers are more likely to purchase if offered a guided online experience, versus one that simply seeks to ‘capture’ a lead – all of which results in an increase in…



Posted by Black Book on November 15, 2017 at 7:00am 0 Comments

According to Black Book® data, the average price of a used vehicle for model years 2012-2016 depreciated in value by -1.4% during October.

Cars overall dropped -1.8% and trucks decreased -1.1% in value during October. All vehicles are averaging…



Posted by John Sternal on November 15, 2017 at 7:00am 0 Comments, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 55.6% approval rate for October.

The lease credit approval rate improved over September’s rate of just 47.6%, marking the lowest percentage…


Overall Normal Depreciation for November

Posted by Black Book on November 15, 2017 at 7:00am 0 Comments

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction…

ADM Forum

8 Typical Dealership Management Shortcomings

Started by Garry House in Uncategorized or Does Not Fit Into Any Pre-Defined Category yesterday. 0 Replies

        ► Organizational Design                            ► Compensation Planning        ► Employer Branding                                ► Hiring and Onboarding        ► Communicating Expectations                  ► Performance Management        ► Career Path Planning                             ► Leadership DevelopmentThese are the core elements of the consultancy in which Garry House & Associates specializes today. Woven together, these eight components represent the foundation of…Continue

New Firefox Quantum. Is It Fast? Is It Good?

Started by Ralph Paglia in TOOLS, FILES and TEMPLATE RESOURCES - Share Your Files, Apps, Spreadsheets, Email Templates, Phone Scripts, Letters, Tracking Tools, Links, etc. on Saturday. 0 Replies

The new Firefox. Fast for good.Today we’re thrilled to introduce you to our brand new browser — Firefox Quantum.What you’ll notice first is that the new Firefox is blazing fast. In fact, you’ll enjoy speeds up to twice as fast as a year ago. It’s also more powerful. We’ve rebuilt Firefox from the ground up to focus on how you use the Web today to watch, listen, create…Continue

Tags: Is It Good, Is It Fast, Quantum, Firefox, New

Confirm and Cultivate Your HVA

Started by Garry House in PROCESS MANAGEMENT- CRM, BDC and lead Management Processes, Emails, Phone Scripts, Facility Design, Tools and Suppliers. Last reply by Vicki D. Casey Nov 15. 2 Replies

Your Highest-Value Activity (HVA) will drive your greatest incremental profit!And most retail automotive management professionals acknowledge that the largest potential profit improvement can be achieved by generating additional vehicle sales department gross. So, I have recently made a point to ask my dealer-clients, their CFOs, their GMs, and their sales managers:“How do you…Continue

Tags: HVA, Your, Cultivate, and, Confirm

Toyota Social Media Marketing Strategy and Effectiveness

Started by Ralph Paglia in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC). Last reply by Vicki D. Casey Nov 15. 1 Reply

Toyota Social Media Marketing BreakdownSure America might be known for making the automobile an everyday part of our modern life, but that hasn’t kept other countries from adding their own personal spin on our beloved horseless carriages. Guided by the Japanese principle of Kaizen  (essentially making continual small improvements to business processes),…Continue

Tags: Strategy, Toyota, Social, Media, Marketing

Understanding Customer Intent

Started by Colin Forrest in WEBSITE CONTENT - How to Get Visitors to Interact, Engaging Content, Driving Increased Website Visitor-to-Dealer Contact Conversion Rates. Last reply by Vicki D. Casey Nov 15. 1 Reply

Understanding customer intent has traditionally been separated into three main categories of internet searches, NIT -  Navigational, Informational, and Transactional. For many automotive dealers, as sales commonly occur in brick-and-mortar showrooms, it may be difficult for such companies to understand what they can do to improve their online visibility so that it has tangible…Continue

Tags: Intent, Customer, Understanding

Why is it important to differentiate between mobile and desktop in SEO?

Started by Susan Daigle in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices. Last reply by Colin Forrest Nov 2. 2 Replies

Distinguishing clearly between the mobile platform and the desktop platform is of paramount importance when it comes to search engine optimization. More specifically, mobile platform has not just influenced the way businesses used to represent themselves over the internet but, it has entirely changed the concept of online branding. Now SEO experts…Continue

Tags: and, mobile, desktop, in, SEO?

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Top Automotive Marketing Forum Discussions

3. Confirm and Cultivate Your HVA

Posted by Garry House on August 17, 2017

4. Understanding Customer Intent

Posted by Colin Forrest on September 22, 2017

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ADM Notes

ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Blog Post Featured

Created by Ralph Paglia Jan 16, 2009 at 10:24am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Profile Featured

Created by Ralph Paglia Jan 16, 2009 at 10:18am. Last updated by Ralph Paglia May 10, 2010.

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J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

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