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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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Ralph Paglia

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing

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Automotive News Videos

Volkswagen's Quality Boss Quits (2/8/16)

Volkswagen's quality boss quits; Chevrolet's fresh Trax; Hyundai's advertising dominance; U.S. Army's autonomous march; Behind the luxury lag.

The Many Faces of Jeep (2/8/16)

'Super' spots: The many faces of Jeep; Catch the Buick Cascada; Toyota's Prius gets away; Sharing the Chevy Volt's powertrain?; VW's generous compensation plan.

Toyota's Big-Game Green Pitch (2/5/16)

Super Bowl 50: Toyota's big-game green pitch, Hyundai's design 'engineer', another FCA surprise?; VW delays '15 results; Zetsche's margin pledge; Bentley fastback SUV?; Toyota nears milestone.

Toyota Raises Net Profit Outlook (2/5/16)

Toyota raises net income outlook; Takata turns a profit; Obama to propose $10-per-barrel oil tax; VW replaces top U.S. lawyer; Super Bowl star power.

Conti Recalls Airbag Components (2/4/16)

Conti recalls airbag control units in 5M vehicles: Benz, Honda, FCA issue callbacks; Feds probe GM plant death; The lure of India; A sporty turn for Kia?; 'Friends' star to host 'Top Gear.'

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Top 5 Most Popular Automotive Marketing Photos of Past Month

PowerDealer February 2016 Skyscraper Ad

by Ralph Paglia PowerDealer February 2016 Skyscraper Ad


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Jason Ezell photo

by Ken Lees

Custom Digital Banners

by Dave Hunter Stunningly brilliant high definition digitally printed banners. Available in 13 oz. or 18 oz. vinyl.

Car Dealer Flags

by Dave Hunter Stands 15' Tall. These flags will get your dealership noticed.

Auto Industry Marketing and Advertising News

Hyundai's Super Bowl ads score on Ad Meter

Filed under: , , ,

Hyundai is the first automaker to top USA Today's influential survey of Super Bowl commercials.

Continue reading Hyundai's Super Bowl ads score on Ad Meter

Hyundai's Super Bowl ads score on Ad Meter originally appeared on Autoblog on Mon, 08 Feb 2016 18:05:00 EST. Please see our terms for use of feeds.

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KIA: Walken Closet

Filed under: ,

Kia quite literally had no other option than to secure Christopher Walken to star in this commercial. It's entitled Walken Closet, and the misspelling is clearly intentional.

Continue reading KIA: Walken Closet

KIA: Walken Closet originally appeared on Autoblog on Sun, 07 Feb 2016 22:44:00 EST. Please see our terms for use of feeds.

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Learn About The PowerDealer Program... Data Driven Dealers Make More Money!

Latest ADM Activity - Click "More" at bottom!

O Mayfield liked Anne Fleming's blog post names 2015 Top Dealership Awards
15 hours ago
Mike Haynes posted a blog post

Are you looking for used airstream?

A lot of people are becoming more and more fascinated with the idea of owning an airstream. This is probably because an airstream is a very iconic item in American history and owning one would be simply cool. There are numerous airstreams that are sold on online stores such as eBay and craigslist. There are several types of…See More
20 hours ago
Linda Wilson posted a blog post


Slide-outs are a great option for customers in search of a spacious RV for a comfortable traveling experience. Slide-outs offer RV enthusiasts the much-needed comfort and elbowroom in an overcrowded vehicle. Uneven roads, potholes and long trips can cause considerable harm to some of the mechanical components of your motor home slide-outs. One look at the damaged slide-outs and you ask yourself, ‘who’s going to buy my RV?’ No one will if you show them a vehicle with damaged slide mechanisms,…See More

Anne Fleming commented on Anne Fleming's blog post names 2015 Top Dealership Awards
"Ron -- appreciate your comments as you certainly appreciate this market segment! Yes, the OEM's get it quite easily and are working on new ways to engage with women. "
O Mayfield posted blog posts
Amanda Ryan posted a blog post

Visual Content Plays a Vital Role in Getting the Right Readers to Your Blog

The written word is a powerful means of marketing to a mass amount of people. The tricky part is in grabbing the attention of those people to click-through to read the content on your blog. Visual content plays a vital role in getting the right readers to your blog and making your written word come to…See More

Ralph Paglia posted a photo

PowerDealer February 2016 Skyscraper Ad

PowerDealer February 2016 Skyscraper Ad
avinash ets posted a discussion

Unproblematic Relocation - Think to Retain the Services of Specialist Packers and Movers

Need to have associated with new house purchase from one spot to a different place comes up incredibly quickly right now right now. Switching in one spot to yet another place can be quite irritable task along with requirements many operations. As a consequence of raising requirements of new house purchase several corporations start off giving relocation products and services for the folks who desires this moving solutions. These kind of products and services includes all the relocation pursuits…See More
Rahul Paul posted a blog post helps you pick the perfect rooftop cargo carrier for your vehicle

So you are planning for your next weeklong trip and still haven’t figured out the right rooftop cargo carrier for your vehicle. You seem to be confused with a lot of choices and that is where, one of the best rooftop cargo carrier review sites, comes to your rescue.Dealing with some of the popular brands like Thule, Yakima and RightlineGear products, have helped thousands of customers select the…See More

Ronald G. (Ron) De Angelo commented on Anne Fleming's blog post names 2015 Top Dealership Awards
"Congrats to the Women Buyers and the Automotive Dealerships for recognizing this very important segment of our Dealership marketplace! With 50% of all sales for 2015 and recognizing that our community of Women....................directly affect our…"

Ronald G. (Ron) De Angelo shared Anne Fleming's blog post on Facebook

Ken Dugas liked Anne Fleming's blog post names 2015 Top Dealership Awards

Anne Fleming's blog post was featured names 2015 Top Dealership Awards

Top 3 Dealerships are Acknowledged for their High Review Scores from WomenWho made the cut for the Top Dealers in 2015? Women have spoken and the reviews have been tallied.DAY AUTOMOTIVE GROUP is awarded the 2015 Certified Auto Group Dealer of the Year.MIDGETTE AUTO SUPERCENTER is awarded the 2015 Certified Independent…See More
Chris Miller's blog post was featured

Recalls and the Connected Car: Is In-Vehicle Technology the Answer?

Today’s cars come with very sophisticated technology, including live navigation with traffic and obstacle reports, collision avoidance systems, cell phone integration and wireless connectivity. Automakers are now investigating how they can leverage this technology to communicate any vehicle issues to vehicle owners. The OnStar…See More
Profile IconAlexia Henson and Tom Cannata were featured
Profile IconBarbara J. Beauchamp, Munn Heritage, Haley Watley and 4 more joined Automotive Digital Marketing ProCom
J. Prentice Parton and Ralph Paglia are now friends

Paul Potratz posted a blog post

Developing Content To Generate Sales

Make sure your site is accessible and resourceful to your clients.Many dealers aren’t taking advantage of using content as a way to generate sales. On this week’s episode of Hard Facts, Samantha is covering how you can start implementing action items that will not only increase the resourcefulness of your site but will increase your SEO as well.See More

sara callahan liked Tom Cannata's blog post The Long Arm of Loyalty
miltonferrara posted a blog post

Grab Your car in the Most Handsome Manner

Do you want to buy a new car?Then there is no doubt that you need to make research before buy go for buying it. There are some steps of research. You will have to follow it and maintain it throughout the procedure. If you are trying to do online research then you will have to know the names of the websites from where you will get the…See More

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ADM Forum

ADM Blog Posts names 2015 Top Dealership Awards

Posted by Anne Fleming on February 1, 2016 at 1:30pm 3 Comments

Top 3 Dealerships are Acknowledged for their High Review Scores from Women

Who made the cut for the Top Dealers in 2015? Women have spoken and the reviews have been tallied.

  • DAY AUTOMOTIVE GROUP is awarded the 2015 Certified Auto Group Dealer of the Year.
  • MIDGETTE AUTO SUPERCENTER is awarded the 2015 Certified Independent Dealer of the Year.
  • DIVER CHEVROLET is awarded the 2015 Certified Dealer of the Year.

Based upon the number of…


Recalls and the Connected Car: Is In-Vehicle Technology the Answer?

Posted by Chris Miller on February 5, 2016 at 4:58am 0 Comments

Today’s cars come with very sophisticated technology, including live navigation with traffic and obstacle reports, collision avoidance systems, cell phone integration and wireless connectivity. Automakers are now investigating how they can leverage this technology to communicate any vehicle issues to vehicle owners. The OnStar system already reports vehicle concerns. These are collected from the vehicle itself and relayed via e-mail to both the owner and the dealership. These reports serve as a warning device to vehicle owners that their vehicle needs attention. Typically, these notifications revolve around regular maintenance, triggered by odometer readings, tire inflation pressures and other common indicators. But what if these connected cars could actually serve as notification centers? Or, better yet,…


This Week in Social Media

Posted by Joseph Little on February 4, 2016 at 11:29am 0 Comments

News for the Week of 2.4 

Snapchat Add Me URLs

Snapchat recently rolled out Add Me URLs to make adding people even easier. Users are now able to copy their own unique URLs and instantly share them via apps like Twitter, as well as add them in places like signatures.  When the URL is tapped on a mobile device, a preview of the user’s Snapchat profile appears alongside an Add button. Previous feedback showed that following people via Snapchat could be challenging for less experienced users, but this latest update corrects that, making it easier to follow friends, acquaintances, and celebrities at the touch of a button. Dealerships, keep in mind the popularity of Snapchat as you work to build your social…


Know your Competition! What Independents Are Doing to Retain Customers

Posted by Mike Gorun on February 4, 2016 at 6:16am 0 Comments

There is a constant stream of advice from industry experts concerning customer loyalty and retention. While most of the advice is on point, a large piece is typically missing in the bigger picture. In order to increase market share, businesses must be aware of what their competition is doing. Turning a blind eye to pricing and marketing tactics of the dealership down the road can easily cost sales or service business. Savvy dealers check out what their competition is doing. But, these mystery shops or research data is usually limited to their franchised competitors, not independent repair facilities, which is a mistake.


A recent roundtable discussion published by…


The Long Arm of Loyalty

Posted by Tom Cannata on February 4, 2016 at 6:04am 0 Comments

In the decades I’ve been in the automotive industry, I’ve rarely seen a dealerships compete on anything other than price.  After all, it’s pretty easy to compare pricing, especially with the advent of the internet.  Today, more than ever, the consumer has the ability to shop faster, further and with all the tools that strip leverage away from the dealership.  Frankly, we’ve done this to ourselves and, at the same time, failed to address the other differentiators, namely the product.


Really?  The product?  Sure, we’re all pulling from the same OEM lineup, but dealerships are selling more than cars and trucks – we’re selling relationships.  And these relationships aren’t limited to “Year-End Clearances” or other seasonal promotions.  The relationships with customers extend beyond selling a…


Edmunds: January Auto Sales Hit Winter Skids, SAAR Tracking 17.5M

Posted by Ralph Paglia on January 28, 2016 at 12:00pm 0 Comments

Car shopping destination today released its January 2016 new car sales forecast, which predicts that 1,143,839 new cars and trucks will be sold in the U.S. in January for an estimated Seasonally Adjusted Annual Rate (SAAR) of 17.5 million.

The projected sales would be a small decrease from January 2015, but would still deliver a healthy SAAR to kick off the new year.

Additional details are contained within the press release shown further below.

If any ADM Professionals have questions about the forecast, or if you'd just like to have a…

Level the Playing Field

Posted by Joseph Little on February 1, 2016 at 2:00pm 1 Comment

Give Dealership Professionals the Tools They Need to Succeed

You’ve worked hard to ensure you have the best professionals in the business working at your dealership, so it makes sense that you’ll continue working hard to give them the edge they need when it comes to connecting with shoppers, creating relationships, and boosting sales.  But things move quickly in today’s marketplace, and tools are continuously being updated.  Consumers are in a rush to complete transactions, they show up at your dealership more informed than ever, and your professionals are under pressure to stay up-to-date and informed, as well as find new ways to engage and level with shoppers.

As we kick off this month, we’re focusing on ways you can help level the playing field for every professional at your dealership, and first and foremost, that…


Selling Your Car Online

Posted by Rahul Paul on January 3, 2016 at 2:00am 0 Comments

When looking at the options available to you when selling your car online, you want to make sure you know which one suits your needs better than others; therefore knowing how you can best go about the process may just save you a lot of time and worry.

Selling Your Car Online

Classified Marketplaces

With many websites offering their services in this respect, sellers are able to reach literally thousands of potential buyers once they register with a car classifieds web site – mostly for free. Most of these sites will also allow you to place a number of images of the car on their site. Ensure you supply the most up-to-date information regarding your vehicle when you register in order to best compete with sellers of similar vehicles. Since there are many sites to contact, look for one that assists you with issues such as price comparisons, that…


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Automotive Thought Leader Journal

Automotive Marketing and Car Dealer News from AutoBlog

Hyundai's Super Bowl ads score on Ad Meter

Filed under: , , ,

Hyundai is the first automaker to top USA Today's influential survey of Super Bowl commercials.

Continue reading Hyundai's Super Bowl ads score on Ad Meter

Hyundai's Super Bowl ads score on Ad Meter originally appeared on Autoblog on Mon, 08 Feb 2016 18:05:00 EST. Please see our terms for use of feeds.

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Google Blog Articles, News and More

From antiques to pizza, see what went into making this year’s masterpieces for Doodle 4 Google

Last October, we kicked off our annual Doodle 4 Google art competition, asking students to create a doodle to tell the world “What makes me…me.” This time around, we added a little twist: for the first time in eight years of Doodle 4 Google, there were no restrictions on the medium or materials kids could use to create a doodle. Kids took us up on the challenge. A quarter of all finalists used some non-traditional media—from clay and wood to origami, photographs and sheets of music—in their submission.

Today, Googlers are hosting surprise assemblies at schools from Waterville, Maine to Waipahu, Hawaii to celebrate the winners of each state and thank the teachers and parents who have encouraged them along the way. And for the first time ever, we’re announcing winners for Washington, D.C., Guam and Puerto Rico. See all 53 State and Territory Winners on our website.

Now, our finalists need your votes for a shot at having their doodle make it onto the Google homepage. Starting today through Feb 22, head to the Doodle 4 Google site to vote for your favorite artwork for each grade group. On March 21, we’ll announce the winner and four runners-up—and you’ll see the winning doodle on

Check out this year’s talented set of finalists and vote for your favorite!"

Preserving and celebrating Black history, arts and culture

Growing up, my parents were daily reminders of the sacrifices made by earlier generations of Black Americans to give people like me the opportunities they were denied. To this day, their stories propel me to continue the fight for justice. I am far from alone—reflecting on a shared history inspires millions around the world to work toward equality. But without some record, those stories and the passion they ignite could get lost.

Artworks, artifacts and archives have the power not only to give a story life, but to encourage action and incite change. That’s why the Google Cultural Institute is excited to add records from institutions like the Smithsonian National Museum of African American History and Culture, the Studio Museum and Amistad Research Center and many more—bringing together important archives from Black history for anyone to access not only during Black History Month, but throughout the year.

From the New Orleans Jazz Orchestra to the historical records of Frederick Douglass and Dr. Martin Luther King Jr., this collection includes 26 new institutions (50 overall) contributing 5,000+ items and more than 80 curated exhibits. It includes new Street View imagery and three Google Expeditions, including an exploration of the resurgence of Jazz in New Orleans with Irvin Mayfield and Soledad O’Brien. You can see a 360 degree YouTube video made in conjunction with that Expedition here:

In The Baltimore Museum of Art’s exhibition “Questioning the Canon,” you can see Mickalene Thomas’s Le déjeuner sur l'herbe: Les Trois Femmes Noires and compare it side-by-side with the Manet original to see the ways Thomas has subverted the subject-matter of this canonical white European work.
You can trace along the paths of history by reading Frederick Douglass’ letter to his former master, and read the original manuscripts of Dr. King’s ”I Have a Dream” and “I’ve Been to the Mountaintop” speeches. Absorb Dr. King’s personal letter to wife Coretta Scott King at the beginning of his four-month prison term for non-violent protest, then cut to photographs documenting his momentous first handshake at the White House with President Lyndon B. Johnson.

Collecting these works into one place provides unprecedented access to a vital part of history that is too often forgotten. By comparing works of art and texts of speeches to find commonalities and distinctions, we can also build on the past to inspire ourselves and others. And while today is the first day of Black History Month, the work of remembering our history is necessary year round—which is why these records will be there on the Cultural Institute for generations to come.

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Top 5 Automotive Marketing Forum Discussions - 30 Days

1. Sales Trainer

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ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Blog Post Featured

Created by Ralph Paglia Jan 16, 2009 at 10:24am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Profile Featured

Created by Ralph Paglia Jan 16, 2009 at 10:18am. Last updated by Ralph Paglia May 10, 2010.

Internet Sales Manager Resources and Blogroll

ADM Professional Community Blogroll:
1. Social Media Optimization 

3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

7. Toyota Community

8. Kia Community 

9. Toyota Social Media

10. Social Media Marketing 

11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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Automotive Marketing News

Which 'Super' ad will be remembered by history?

Super Bowl 50 may be over, but the competition among Super Bowl commercials for Internet phenomenon status is just beginning.

Hyundai's Super Bowl blitz scored big

Hyundai wanted to make a splash in its first Super Bowl as the NFL's automotive sponsor, but it didn't just throw money around with reckless abandon.

Automakers opt for less TV time during Super Bowl

The Super Bowl was a little less sleek, sporty and horsepowered this year.

Honda Ridgeline: Not your teenager's truck

Honda hopes its marketing campaign for the Ridegline will grab buyers with a little more gray in their hair and green in their wallets than the prototypical Toyota Tacoma fan.

Just because rebadging hasn't worked so well before ...

Fiat Chrysler's plan to replace the Dodge Dart and Chrysler 200 with vehicles built under contract by other automakers faces long odds. In fact, it's hard to think of a rebadged or 'captive import' that has been successful.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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