Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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Official ADM Hash Tag: #ADMPC

Benefits of ADM Professional Community Membership:

  • Access to exclusive content
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  • Direct Assistance from Auto Industry Thought Leaders

Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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2701 N. Rainbow Blvd.
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Ralph Paglia

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing

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Automotive News Videos

NBA's Curry to Pitch Infiniti Q50 (6/28/17)

NBA's Curry to pitch Infiniti Q50; Takata name to fade away; Florida enacts dealer protection law; Ford shared bikes start rolling in S.F.; Why body-on-frame keeps on truckin.'

Mustang’s Slipping Sales Lead (6/27/17)

Mustang’s slipping sales lead; Next-gen Ram’s split personality?; Opel sale charges rise for GM; Nvidia chips in to help Volvo’s autonomous plan; These Kansans collide less.

Hertz Supplying Apple's Test Cars (6/27/17)

Hertz supplying Apple's autonomous test cars; GM lowers '17 sales outlook; Aston scales back plan for Rapide EV; Elon Musk takes 'Boring' idea to Chicago; Gold rush for suppliers?

Next-Gen BMW X3 to Help Quench Dealers’ CUV Thirst (6/26/17)

Next-gen BMW X3 to help quench dealers’ CUV thirst; Jeep tops American-made list; Toyota Corolla chases Camry; Inside the ’18 Nissan Leaf; Waymo, Avis ink service deal.

Who's Left Holding Bag for Takata Recalls? (6/26/17)

Takata bankruptcy may leave Japan automakers holding the bag; FCA tweaking 300, Charger, Cherokee trims; Tough sell for Subaru: Safe yet sporty; Report: Managers skewer Audi board.

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Clayton Burton

by Clayton Burton We help dealers cut costs and enhance in-store marketing with showroom digital signage, WaitTV wait area TV, showroom background music with custom ads, and telephone on hold messaging.


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by Ralph Paglia Mustang by Ford

2017 Ford F-150 Raptor by DeBerti Design SEMA

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Auto Industry Marketing and Advertising News

Seven awesome vintage car posters recently sold at auction

Filed under:

Seven vintage car posters were auctioned by Poster Auctions International on eBay, including ads for the Monaco Grand Prix, Michelin, and Texaco.

Continue reading Seven awesome vintage car posters recently sold at auction

Seven awesome vintage car posters recently sold at auction originally appeared on Autoblog on Sat, 24 Jun 2017 08:30:00 EDT. Please see our terms for use of feeds.

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Latest ADM Activity - Click "More" at bottom!

Dixie Somers posted blog posts
2 hours ago
Melvin Mann posted a blog post

We Buy All Junk Cars with or without Titles 404-399-3474

We buy all junk cars: Junking your car isn’t fun because this is the car that has taken you everywhere and shown you a good time, so there’s a lot of good memories attached to that car. Everything on the earth was not meant to stay, it’s designed to pass on to its glory or shame. Weather it was a good car or a bad car the owner will have the last judgement as to the experience that…See More
23 hours ago
Melvin Mann posted a status
"Here at Car Crushers cash for junk cars we buy all inoperable cars in any condition with the title or without."

Lizzie Weakley posted a blog post

5 Signs That Indicate Car Trouble

Sometimes it can be difficult to know or anticipate if your vehicle is having problems operating. Occasionally, the problem is obvious, such as a tire that’s flat or leaking air slowly, a battery that doesn’t hold a charge so the engine won’t turn over, or its leaking fluids. But what about the problems that…See More

Rachael Murphey and Manny Luna are now friends

Mike Gorun posted a blog post

Is Amazon’s New Patent Terrible or Brilliant for Customer Loyalty?

Amazon was recently awarded a patent that has caused quite a stir amongst consumers and retailers. The patent, originally applied for way back in 2012, details a method for “redirecting, or otherwise controlling customers' attempts to comparison shop on…See More
Manny Luna posted a blog post

How To Use Reddit For SEO & Content Marketing Research

Usually when marketers think Reddit – they think massive promotion, reach, and influence. Reddit is the most influential social news aggregators in the world. It drives headlines, traffic, and new ideas further and more rapidly than any social network.Editor’s Note – I originally published this post in 2014. Since then, not only has Reddit grown, but…See More

Rachael Murphey posted a blog post

5 Most Dangerous Places to Drive Your Hotrod

For some auto enthusiasts, the sight of the open road is what revs their engines. Some of us prefer to live dangerously and our hearts are tied to the drag strip. It’s even better when drag races happen in real places with enough of a fear quotient to sweeten the deal. Here are 5 of the most dangerous places to drive your hotrod:1. Skyline Parkway, Duluth, MinnesotaIf the winters of northern Minnesota seem forbidding to you, then try Skyline Parkway in Duluth. This breathtaking overlook full of…See More

Rachelle Wilber posted a blog post

What Responsible Motorists Should Do After an Accident on the Freeway

An auto accident on the freeway may seem more intense and frightening than an accident on a neighborhood street. The high rates of speed, heavy traffic and minimal room on the shoulder or berm can complicate the situation. If you are involved in an accident while driving on the…See More

Emma Sturgis posted a blog post

Teenager Turning 16? 3 Insights To Help You Insure Their Car

Image Source: PexelsIf you have a child who is about to turn 16, his or her top priority may be to get a car and a license to drive it. While this may scare you as a parent, having a good insurance policy may relieve some of…See More
Manny Luna and Roy Revill are now friends
Profile IconIndia Footman, Leah Winkel, Sibi Mathew and 2 more joined Automotive Digital Marketing ProCom

Josh Blick posted a blog post

Don't Rely on Fake News!

For decades now, dealerships have gotten by with ‘self-reporting’ their financial performance, using very subjective methods and rarely adopting automation. I call this 'fake news.' I say this as it is similar to what has become somewhat of a buzzword of late for the type of …See More

Ujj Nath posted a blog post

The Future of Business Is Tra-Digital

As automotive tech vendors increasingly push the importance of bringing the car buying experience online to combat companies threatening disruption, it appears that a couple of world-leading companies may be showing us the future.   An article in …See More

Mike Esposito posted a blog post

Auto/Mate Releases Free eBook: The Auto Dealer's Guide to Team Building

Albany, N.Y. – June 26th, 2017 – Auto/Mate Dealership Systems announced today the release of a free eBook for download titled The Auto Dealer's Guide to Team Building. The eBook was developed to guide auto dealers through the process of turning…See More

Barry Neuman posted a blog post

Auction Buzz

Can You Keep A Secret..... When you hear me speak about the Formula.....The Auto Arbitrage Formula.....You know I'm talking about Market Inefficiencies.....Taking advantage of prices between different markets......Buying in one geographic location and selling them in another.....Then making a profit.....That profit is the difference between those locations.....But.....Repeating this.....Over…See More

Mobile Video Marketing Charts, Data and Infographicsfor Car Dealers

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ADM Blog Posts

Top Service Drive Brands Rated by Women for 2017

Posted by Anne Fleming on June 7, 2017 at 10:00am 0 Comments

Sixty-two percent of women report that they return to the dealerships where they first purchased their vehicles to then have them serviced.

This highlights the potential to grow value among this critical market segment.

Changing family dynamics have put women…


How to Shoot Professional Quality Videos with a Smartphone

Posted by Timmy D. James on June 22, 2017 at 6:18am 0 Comments

When dealerships first start their video marketing programs, one of the most common questions I am asked…


State of Marketing Report Shows Growing Use of Various Channels - Consumer Shift To Positive Reviews!

Posted by Ralph Paglia on June 21, 2017 at 12:30pm 2 Comments

State of Marketing Report Shows Growing Use of Various Channels, Troubles With Message Personalization


3 Things That Make a Good Logo

Posted by Paul Potratz on June 20, 2017 at 11:46am 0 Comments

This week on Think Tank Tuesday, Ally & Haley take over to reveal how to make a great logo for your business.

What does it take for consumers to remember your name? Watch this week's episode to find out!

We’d love to hear what you have to say. Comment below and follow us on Facebook.



Worst Social Media Advice Ever Given

Posted by Ralph Paglia on June 20, 2017 at 10:00am 0 Comments

Worst Social Media Advice and Tips Ever Given

A couple of years ago, Susanna Gebauer was a total social media fool. I mean, she registered on Facebook because her brother Jonathan and her founded an online based company – everybody was already there and talking, and she did not know how it all…


The End May Matter More Than The Beginning

Posted by Mike Gorun on June 20, 2017 at 6:49am 0 Comments

The business world – and the automotive industry – has started to see…


5 Reasons Men Should Enhance Their Trucks

Posted by Lizzie Weakley on June 19, 2017 at 4:31pm 0 Comments

There are two major methods of upgrading your truck. One method is to improve its…


Tracking Insight

Posted by Kim Clouse on June 19, 2017 at 6:30am 0 Comments

Kim Clouse has decided to resume work with i Auto Consultants after 7 years. Clouse says "Still all of these charts, graphs, measure this, measure that"

As always, I have some questions for everyone. Feel free to tell me what you think.

Are we tracking and measuring what we need to measure and track? Or, are we comparing all of this data to what everyone says the trends are and trying to duplicate it because "that's what they do"? What about how your…


The Hidden & Deadly Side of Airbag Recalls

Posted by Chris Miller on June 20, 2017 at 6:00am 0 Comments

By now, everyone has…


Accelerate approval times, increase productivity and CSI with mobile texting

Posted by Thomas F. Jung on June 22, 2017 at 12:52am 0 Comments

Mobile texting is a powerful technology. Integrating a texting solution within your automotive business may be the smartest decision you make this year for many a reason.

In 2017, …


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Cast a spell with Google and Warner Bros. Pictures

Now anyone can try their hand at magic with a little help from Google and the new Warner Bros. Pictures film set in J.K. Rowling’s Wizarding World, “Fantastic Beasts and Where to Find Them.” Taking place decades before Harry Potter first arrives at Hogwarts, “Fantastic Beasts” follows the adventures of magizoologist Newt Scamander in a whole new era of the wizarding world — New York in 1926.

If you want to try being a wizard, try casting spells on your Android phone: Just say “Ok Google” followed by “Lumos” or “Nox” to turn your flashlight on and off. Try “Silencio” to silence the ringer and notifications.

You can also explore the world of “Fantastic Beasts and Where to Find Them” with Google Street View. Visit New York in 1926 as brought to life in the film, as well as the real locations today. Fans can visit MACUSA (Magical Congress of the USA); Steen National Bank, where Newt first meets Jacob Kowalski; the underground speakeasy The Blind Pig; and the magical apartment of Tina and Queenie Goldstein, two of the film’s key characters.

Once you’ve mastered charms and found the lay of the land, help Newt find his escaped beasts before they come to harm in a city already on edge from dark forces. Using our new Daydream View virtual reality headset, you can wave a wand to explore the magic of Newt’s case, a treasure trove full of everything he needs to cast spells, solve puzzles and find his beasts. The experience will be available when Daydream View goes on sale in November.

Don’t forget to share your adventures with your friends by downloading an exclusive “Fantastic Beasts” sticker pack (coming soon) in our messaging app, Google Allo. You can also watch content inspired by the wizarding world from your favorite YouTube creators starting November 1.

To start your journey and discover more magic with Newt and friends, visit “Fantastic Beasts” is in cinemas in November.


ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

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ADM Notes

ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Blog Post Featured

Created by Ralph Paglia Jan 16, 2009 at 10:24am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Profile Featured

Created by Ralph Paglia Jan 16, 2009 at 10:18am. Last updated by Ralph Paglia May 10, 2010.

Internet Sales Manager Resources and Blogroll

ADM Professional Community Blogroll:
1. Social Media Optimization 

2. Persuasive Concepts Social Marketing 

3. Kia Community 

4. Toyota Social Media

5. Social Media Marketing 

6. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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Automotive Marketing News

Spider-Man teams up with Audi

Superheroes are just like everyone else when it comes to getting a driver's license.

Infiniti courts NBA champ Stephen Curry to endorse Q50

NBA star Stephen Curry will be featured in advertisements for the redesigned Infiniti Q50 sport sedan, due for a launch around the world from August.

Britain's unofficial auto show is a classy affair

Forget auto shows held in huge trade fair grounds in cities such as Frankfurt, Paris and Beijing, the UK's must-attend automotive event, the Goodwood Festival of Speed, is a much more refined affair.

Tesla expands borrowing capacity as it works to launch Model 3

Tesla boosted its ability to borrow for the second time in about six months, as CEO Elon Musk spends heavily to bring his cheapest electric car yet to market.

Lexus Escondido's facility hosts retail, dining, event space

Lexus Escondido in California is the centerpiece of a 326,000-square-foot facility that includes a restaurant, art gallery and event space.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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