Automotive Digital Marketing ProCom

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

Professional Community

2701 N. Rainbow Blvd.
Unit 2202
Las Vegas, NV 89108

Ralph Paglia

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing

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Automotive News Videos

Spiffing Up for the Holiday (5/22/15)

Ram, GMC, Chevy truck deals; May U.S. sales outlook; VW needs 'a bit of time' to replace Piech; Honda Pilot's takeoff; Mazda, Subaru get a break in Calif.; new view of Tesla 'gigafactory.

VW to Shift Ad Agencies? (5/22/15)

Volkswagen Group to shift ad agencies?; U.S. keeping eye on GM; Audi to launch Q8 in 2019, EV in 2018; Airbag recalls at Mazda, Mitsu, Subaru; World's biggest tire turns 50.

Road Map to Cooperation? (5/21/15)

Audi, Benz, BMW finding common ground in quest for maps?; Automakers say U.K. departure from European Union would harm industry; Jeep Renegade update; GM plans big paint shop at Corvette plant.

Makeover for Home of Vette (5/21/15)

GM to invest $400M in Corvette plant - report says; TrueCar plans defense after Calif. dealers sue; Takata: Inflators ruptured in tests; Mazda's new ad campaign; Self-driving down sales?

Takata Airbags' Hidden History (5/20/15)

Hidden history of Takata airbags; Too many new N.A. plants?; Letterman's top auto moments.

Top 5 Most Popular Automotive Marketing Videos of Past 30 Days

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Learn More About Digital Marketing... Watch the Video Referenced Below!

Latest ADM Activity - Click "More" at bottom!

Manny Luna posted a status
"Meanwhile the Houston Astros are 28-16, 1st in AL Western Division"
12 hours ago
Mike Elliott posted a discussion

What's the Deal With TrueCar? One Salesman's Take On The Service That Seems To Be Everywhere

A couple of weeks ago a middle-aged woman came to my dealership to buy one of our best-selling Bel Canto sedans. Before coming in, she had gone online and gotten a price quote from TrueCar. TrueCar passed along her contact information to us along with the quote. When I looked at the quote, which TrueCar calls a "Price Report," I was amazed by the amount of information it showed and its accuracy. The price was broken down like this:TrueCar Member Network Estimated Price: $24,019.00 Invoice…See More
13 hours ago
Manny Luna shared their discussion on Google +1
16 hours ago
Manny Luna shared their discussion on Facebook
16 hours ago
Manny Luna shared their discussion on Google +1
16 hours ago
Manny Luna liked Manny Luna's discussion Why are exclusive Auto Leads in the Seattle market $65 plus?
16 hours ago
Manny Luna added a discussion to the group Auto Leads Sites

Why are exclusive Auto Leads in the Seattle market $65 plus?

What's the average cost per lead on a good lead provider in your market?Manny LunaCEO VL Digital MarketingAuto Lead Site ProviderContact: 832-341-1806 See More
16 hours ago
Michael commented on Richard Holland's blog post Why Technicians and Service Advisors Need Marriage Counseling
"This editorial is so spot on. The problem as shared here is so inherent in service departments for Service Managers to remedy these daily communicative deficiencies with sound and simple solutions. Don't understand why…"
21 hours ago
william is attending Eliana Raggio's event

FREE WEBINAR: How to Kick Ass on Google When You’re All Out of Bubblegum at

June 18, 2015 from 12pm to 1pm
SEO is no longer a luxury for auto dealers…it’s an absolute necessity! And your dealership’s presence on Google is the biggest factor in determining how much traffic your website gets.ARE YOU STAYING CURRENT ON THE LATEST GOOGLE BEST PRACTICES FOR DRIVING ORGANIC SEARCH TRAFFIC?Don’t worry. You’re not alone. Many dealerships have been left scrambling and confused…So we called in the Big Guns to help you out!In this unparalleled 1 hour webinar, SEO expert Greg Gifford will share best practices…See More
22 hours ago
william is attending Eliana Raggio's event

FREE WEBINAR: How to Expand Your Reach & Sell More Cars with Classified Marketing at

June 11, 2015 from 12pm to 1pm
To date, more than 4.1 million passenger vehicles have been sold on eBay Motors and a passenger vehicle sells every 90 seconds on eBay alone.ARE YOU GETTING YOUR SHARE OF THE PIE FROM CLASSIFIED MARKETING SITES?Classified marketing has made tremendous changes and improvements over the past year and a half.  Websites likeCraigslist and eBay continue to be increasingly valuable assets for dealerships, yet many feel confused about how to use these sites to their full advantage.In this eye-opening…See More
22 hours ago
william is attending Eliana Raggio's event

FREE WEBINAR: How to Find, Engage & Market to Consumers More Profitably at

May 28, 2015 from 12pm to 1pm
Leading dealerships know that the most relevant and engaging content a business can share with its target audience is contributed by those who know the brand, product and customer best – Your Employees. In fact, the power of employee advocates extends far beyond the reach of your brand.  Research shows that employee content has higher engagement, faster conversion, and answers more consumer questions than brand messages.IS YOUR DEALERSHIP EMPOWERING ITS EMPLOYEES TO SHARE BRANDED MESSAGES?In…See More
22 hours ago
william is attending Eliana Raggio's event

FREE WEBINAR -- Prospecting: Data Mine Your Own Leads and Generate More Busines at

June 4, 2015 from 12pm to 1pm
WHICH WOULD YOU CHOOSE??Wait on point, outside, all day to try and catch an “up” in the hopes that you will sell a car.Work smarter, not harder, and have the leads walk in the door and ask for you by name.It’s true! Instead of waiting for something to happen, you can take control of your destiny and increase your sales simply by knowing more than the other salespeople in the dealership!Automotive trainer Jennifer Suzuki is here to help! She is going to show how to use your CRM and other vendor…See More
22 hours ago
Matt Payne (the credit cowboy) liked Ralph Paglia's video
23 hours ago
Manny Luna posted a group

Auto Leads Sites

Auto Leads Official Site to Increase Car Dealership SalesIf you looking for Car Leads, subprime auto leads is our specialty! We offer exclusive programs. No contract! 100% Guaranteed! Get FREE Quote! Manny LunaCEO VL Digital MarketingAuto Lead Site ProviderContact: 832-341-1806 See More
Profile IconTyron McDaniel and allen solly joined Automotive Digital Marketing ProCom
Matt Payne (the credit cowboy) liked Ralph Paglia's video
Matt Payne (the credit cowboy) liked Ralph Paglia's video
Ralph Paglia updated their profile
J.D. Rucker posted a blog post

#CARSTRONG: A Car Guy Needs Your Help

Those who know Bryan Armstrong are likely aware of three aspects of his life. He knows the car business and is always willing to share that knowledge with others. He is a true innovator in the industry who brings everything he has to the table. Lastly, he is a truly giving individual, adopting children in need and…See More
Paul Potratz posted a blog post

Take the How-To Challenge

There are over a million instructional videos online, and 70% of them contain "How To..." in the title. This week, Samantha explains why its so important to have instructional "How-To" videos on your website.Also take the "How-To" Challenge! Submit 5 of your "How-To" Videos and submit them on this week's Hard Facts to get a free prize package from POTRATZ!See More

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ADM Blog Posts

Why Technicians and Service Advisors Need Marriage Counseling

Posted by Richard Holland on May 21, 2015 at 5:30am 1 Comment

Life in the retail automotive industry is taxing. Managers and employees work long hours and, in many cases, are with their co-workers more than they are with their families. Miscommunications, tension or arguments can detract from the efficiency of the dealership, and thus decrease overall profitability.


Technicians and service advisors work very closely together. Communication between them needs to be smooth and efficient. A company culture filled with friction can easily prevent a dealership’s service department from living up to its full potential.


A recent article in Ward’s magazine does a really good job of covering the need for improved relationships between technicians and…


Top 4 Questions to Ask While Selecting Your Driving Instructor

Posted by Satyajit Seal on May 20, 2015 at 10:00am 0 Comments

Are you planning to learn driving? It is quite an essential thing if you have a car. Or even if you are planning to get one.

So, how do you plan to learn driving?

One thing that you can do is go for a school that offers driving lessons. But there’s something more interesting as well. You can also hire a personal instructor to help you learn how to control and navigate your car.

But remember, driving isn’t an easy thing and even a minute mistake can lead to a major accident. So, it is necessary to learn the process in a proper manner.

For that, you will surely require an efficient instructor. If you are living in or close to Ashington, you can always go for driving instructor Ashington to teach you the nuances…


Why Do Millions of Small Businesses Do Local SEO Wrong

Posted by Jonathan Floyd on May 20, 2015 at 9:30am 0 Comments

Why Do Millions of Small Businesses Do Local SEO Wrong

Local SEO can be a challenge for most small business owners. Yet, they don’t realize that it is much easier getting ranked with proper local SEO strategies than it is trying to get a national keyword ranked. This article will give the ins and outs of doing local SEO and St. Louis Biz Talk hopes this timely article will help get you do it correctly and acquire new customers.

5 Things Most People Forget About Local SEO

Neil Patel -Contributor
Online Marketing Expert

Local search engine optimization (SEO) can be tricky. Not only do you have to do all the customary SEO stuff, but then you have to do a new layer of…


How to Become a 5 Star Dealership Part 5: Managing Your Online Reputation

Posted by Ashley Weidner on May 20, 2015 at 6:00am 0 Comments

How to Become a 5 Star Dealership Part 5

Managing Your Online Reputation

This is the final installment to my 5 part series on how to become a 5 star dealership. We have discussed…


Dealer Currency Helps Grow Gross Revenue on Every Sale While Retaining Customers

Posted by Mike Gorun on May 20, 2015 at 5:00am 0 Comments

I recently had the pleasure to work with a very innovative dealer who implemented the concept of “dealer currency” in his dealership with great success. Dealer currency allows you to eliminate cash discounts on sales (in both Variable & Fixed Ops) by instead issuing a form of “dealer dollars,” redeemable anywhere in the dealership for the future purchase of parts, service, accessories, or towards a future vehicle purchase.  This creates a true “win-win.” It satisfies the customer -- as they feel they have received the value of the discount. And the dealer -- because it ties the customer to the dealership for future purchases, without having to give away any profit up front in the deal.


For example, instead of discounting a vehicle sale as follows:…


Confessions of a Google Spammer

Posted by Manny Luna on May 20, 2015 at 3:30am 0 Comments

Before I became an inbound marketer, I once made $50,000 a month spamming Google. I worked a maximum of 10 hours a week. And I am telling you from the bottom of my heart: never, never ever follow in my footsteps.

This blog post will tell you exactly why...

13 Never Before Shared Strategies to Sell More Cars

Posted by Paul Potratz on May 19, 2015 at 2:21pm 0 Comments

recently visited Copenhagen, Denmark to speak to Danish dealers on how they can sell more. This week on Think Tank Tuesday, watch the entire presentation!

  • Over an hour of exclusive strategies and dealer questions!
  • Learn from the experience of Danish car dealers.
  • Create strategies for every step of the sales process.

The Cliche of Dealer SEO and Analogies to Support it

Posted by J.D. Rucker on May 19, 2015 at 12:35pm 0 Comments

Pulse rates are different depending on what artery you check and what method you use. Checking someone's carotid artery by hand can yield a slightly different result than taking it with a machine through the brachial artery. The same thing happens in the car business, which is why I like to talk to different people from different parts of the industry.

Today, a good friend gave me a pulse check on his dealers' opinions about SEO. The feeling he was getting is that all SEO products are the same in our industry. This took me by surprise because I see SEO from the exact opposite perspective; the differences between what one company considers SEO and what another company considers SEO is like comparing apples and orangutans. Some have bite. Others bite.

The reality from a…


In Marketing, Consumers Want to Know What Is In It For Me

Posted by Timmy D. James on May 18, 2015 at 6:30am 0 Comments

People aren’t watching your commercial or video because they want you to sell them your product. They’re watching because they want you to sell them a solution.


In the world of online marketing, oftentimes marketers forget this very basic concept. Think of it as painting pictures when selling. The idea is that you want to tell the consumer why they need a feature, so that the consumer will visualize how each feature will make their life better, easier, more efficient. How it will make them more money, or provide a solution to a need. It’s not uncommon for salespeople to go on and on about the features of a vehicle. It has this type engine. It’s safe. It has Bluetooth, etc. They may as well (and some probably are) read the window sticker to the customer. Great salespeople, however, understand…


How to Become a 5 Star Dealership Part 4: Keep Them Coming

Posted by Ashley Weidner on May 18, 2015 at 6:00am 2 Comments

How to Become a 5 Star Dealership Part 4

Keep Them Coming

By now, most of you know that more than 50% of the gross profit from a dealership comes from its service and parts department. So even though almost all of the marketing budget is directed at bringing new customers in, it is clear that more of your marketing efforts should be directed at keeping customers rather than gaining new ones. What you have to understand is that the ones that keep coming will bring in the new ones!

In the information that follows I will go deeper into some tips and strategies to keep customers coming for the long haul.

Make Service a Big…


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Through the Google lens: Search trends May 15-21

Between finding out what everyone has always wanted to say to Dave Letterman, and singing along to Taylor’s “Bad Blood,” here’s a look at what everyone was searching for this week:

Deadly biker brawl
A shooting between rival motorcycle gangs in Waco, Texas, left nine dead and more than 170 people in jail this week. There were more than 500,000 searches for “Waco shooting” on Sunday as people asked questions like “What biker gangs are in Texas?” and “What county is Waco, Texas in?” to try to understand why the shooting may have happened.

An NBA family affair
The NBA playoffs continue to be a top topic in search as the conference finals began this week, with the Golden State Warriors and the Houston Rockets matchup garnering the most attention. (The Cavaliers made the trends charts on Wednesday, but otherwise all eyes are on the West.) After going down 2-0 to the Warriors, the Rockets are in the spotlight, with 200,000+ searches following their game 1 loss. But the search standout, not surprisingly, is NBA MVP and Warriors point guard Stephen Curry. And not just for his sweet three-point stroke. There were 50,000+ searches for his mom, Sonya Curry, after she appeared looking ageless at Tuesday’s game, while others were interested in his daughter Riley’s post-game press conference hijinks. In fact, three out of the top five Curry-related searches on Wednesday were about his family.

Thanks, Dave
David Letterman ended his 33-year career in late-night TV on Wednesday night. His farewell show featured favorite clips from the past, some classic Dave self-deprecation and a Top 10 list to top all Top 10 lists starring celebs like Steve Martin, Julia Louis-Dreyfus and (Dave’s apparent favorite) Peyton Manning. Dave was at the top of the search list, too, with more than 500,000+ searches—consider it a small consolation for not getting “The Tonight Show.” Top questions leading up to the last show included “How tall is David Letterman?” and “Who is taking over for Letterman?” (Answer: someone else who brought a crew of celebs to his final show last December.)

Billboard stars
The Billboard Music Awards swept the search charts on Sunday, with big-time winner Taylor Swift at the top of the pack. Swift had a big night, taking home eight trophies and a million searches. She also debuted her much-buzzed-about music video for “Bad Blood,” which featured Kendrick Lamar and a full squad of Taylor’s celebrity friends, including Cindy Crawford, Lena Dunham and Karlie Kloss. The video broke the Vevo record with more than 20 million views in 24 hours, and appeared in Hot Trends twice. But even Taylor has to share the spotlight sometime: people were also searching for show performers Iggy Azalea, John Legend, Kelly Clarkson and Wiz Khalifa.
Elsewhere in Billboard news, the soundtrack for “Pitch Perfect 2” climbed to No. 1 on the Billboard 200 this week as fans became hooked on the fun cover songs and mashups. The movie has been big in search over the past week, with lots of interest in the cast, particularly Rebel Wilson.

Tip of the week
Now you can find real-time content from Twitter in your Google search results on mobile. So if you want to see what others are saying about tonight’s Cavaliers/Hawks game, just ask Google.

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