Automotive Digital Marketing ProCom

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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Ralph Paglia

J.D. Rucker
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Editor, Reputation Management 

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Editor, From The Trenches

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Chip Diggs and Jonathan Floyd are now friends
41 minutes ago
Anne Fleming posted a blog post

What Your Female Customers Are Looking For In Your Service Drive

Optimizing your service engagement with women is the key to client retention. I had the pleasure to be on ServiceDriveToday of @CarBizToday and share ideas on how dealers can do just that with this growing customer base. Click here to view interview and learn more:…See More
7 hours ago
Jonathan Floyd liked Misty Harrelson's profile
13 hours ago
Jonathan Floyd joined Ralph Paglia's group

Automotive Video Marketing Strategy and Tactics

This is a group for the exchange of strategies and tactics related to using online video in a variety of ways to help sell more cars and trucks at a dealership.
14 hours ago
Steve Tamuelwicz commented on Jeff Glackin's blog post Why Social Trumps Search for Paid Inventory Shopper Traffic
"No, because the Facebook promotion was to gain likes and when you look at where the likes are from they where 50 miles away. I was not tracking phone calls, but Facebook likes.  "
16 hours ago
James Fabin updated their profile
17 hours ago
Jeff Glackin commented on Jeff Glackin's blog post Why Social Trumps Search for Paid Inventory Shopper Traffic
"Steve, thanks for chiming in. Is it possible that your results from 50 miles away were organic? "
18 hours ago
Steve Tamuelwicz commented on Jeff Glackin's blog post Why Social Trumps Search for Paid Inventory Shopper Traffic
"Thanks for sharing the Moz article. It was very interesting. As for Facebook being any better than other types of Pay for impression advertising, this article throws them under the bus as well. In my experience I've had data that heavily…"
19 hours ago
J.D. Rucker liked Jeff Glackin's blog post Why Social Trumps Search for Paid Inventory Shopper Traffic
20 hours ago
Jeff Glackin liked J.D. Rucker's blog post Content is Important, but there's More to SEO than Building Pages
20 hours ago
Jeff Glackin liked J.D. Rucker's blog post Content is Important, but there's More to SEO than Building Pages
20 hours ago
Bradley Paschal posted a blog post

Texas dealer compares Jetta and Passat to similarly-equipped Toyota models

MARILLO, Texas, June 25, 2015 /PRNewswire-iReach/ -- The automotive industry is extremely competitive, and for that reason, it comes as no surprise that many vehicles on the market offer similar capabilities. The likeness between vehicles gives consumers more options, but it can also make the shopping process more difficult as it can be more challenging to decipher the differences, and therefore the advantages between them. Photo - …See More
20 hours ago
Chris Johnston and Ralph Paglia are now friends
21 hours ago
Brian Cox posted a blog post

Median Media Adds Flick Fusion Videos to its Multimedia Suite of Solutions for Auto Dealers

Urbandale, IA--June 29th, 2015--Flick Fusion Video Marketing ( announced today that Median Media, a provider of multimedia marketing solutions to small and medium sized businesses, has added Flick Fusion's inventory videos to its menu of services for auto dealerships. Flick Fusion's automated video production and distribution solutions enable Median Media to provide their auto dealership customers with the complete set of tools needed…See More
22 hours ago
Tyson Madliger liked Jeff Glackin's blog post Why Social Trumps Search for Paid Inventory Shopper Traffic
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Jeff Glackin liked Jeff Glackin's blog post Why Social Trumps Search for Paid Inventory Shopper Traffic
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Why Social Trumps Search for Paid Inventory Shopper Traffic

Posted by Jeff Glackin on June 28, 2015 at 10:30pm 3 Comments

It’s no secret I have never been a huge fan of PPC or Google Adwords. Don’t get me wrong, I feel they have their place but what I have typically struggled with is the lack of transparency in this area of digital marketing. Dealerships have blindly set budgets not even knowing the fees being charged by their vendor or the true results of the campaigns placed on their behalf.


After reading this post on the Moz blog, it just dumped fuel on my fire. I recently heard Gary Vaynerchuk call Google Adwords traditional advertising. I love that guy! He recently just shifted two million dollars from Google to Facebook. I am seeing dealerships start to make that same shift. Here’s…


Make sure your mobile chat is MOBILE: 4 success killers

Posted by Big Tom LaPointe on June 28, 2015 at 3:00am 0 Comments

It sounds simple enough, but are you sure your dealership live chat appears on mobile devices? More and more I talk to dealers who say they are happy with their chat, yet their chat icons do not appear on their shoppers’ mobile devices. And often when they do, the chat windows are the same ones served on desktop computers, so they are oversized and typically extend off the screen.

I understand that website chat is a small part of the marketing picture for dealers, but a high-performing chat can generate as much a fifty percent increase in website contact lead forms, so ensuring it also operates efficiently on mobile devices is critical, with half or more of unique website visits coming in the form of…


Is it Time to Break the Mold?

Posted by Paul Potratz on June 26, 2015 at 10:57am 0 Comments

Change isn't easy; but what I'm about to share with you is worth the challenge.

Breaking routines isn't easy but change yields long term results. On this week's Hard Facts, Samantha shows you how to shake up your routine and your priorities.

Street Volkswagen of Amarillo Opens on the 5000 block of Soncy Road

Posted by Bradley Paschal on June 26, 2015 at 5:00pm 0 Comments

Amarillo, Texas – Street Volkswagen of Amarillo will move to its new and permanent facility at 8707 Pilgrim Drive the last weekend in June. The dealership has been running business at their temporary location at 2725 S.W. 45th Avenue since August of 2013.


Street Volkswagen of Amarillo will move at the end of June from its temporary location to its new state of the art facility on the 5000 block of Soncy Road. The store will be open by July 1 serving Amarillo as a full service dealership with automotive sales, service and parts departments.

The project idea for the new store…


Do dealerships really need 24/7 live chat?

Posted by Big Tom LaPointe on June 25, 2015 at 8:00am 0 Comments

I recently stayed with a millennial friend who is enjoying her summer break from college by watching YouTube sitcoms until 3 am and shopping for shoes online. A business friend of mine was at the airport last week waiting for his 7 am flight and surfing the web for an Apple watch and looking for Taylor Swift tickets for his daughter. In either of these cases, the shopping could have easily been for a car, and THAT is why you definitely want 24/7 live chat on your dealership website.

During regular business hours, do you ONLY greet shoppers on the lot during certain hours? Well, the internet is open 24 hours a day, and so is your website, so it only makes sense to have a live person greet them when they arrive. Just like you never know…


Service Departments Need Tune-Ups Too

Posted by Richard Holland on June 25, 2015 at 6:00am 0 Comments

The service department tends to be the busiest place in a dealership, and service managers must stay in tune with what’s going on. While meetings and discussions can be useful, at times they only result in vague ideas the service staff never acts upon. Just like in any organization, a service department is only as good as its leader. Sometimes, you have to get in the trenches to really understand employee problems, obstacles, and frustrations.


To get on the employees’ level, service department managers may find it helpful to visit with their employees in an active and participatory manner, one-on-one. I’m not talking about individual meetings. Rather, I mean managers should shadow employees in areas integral to efficient operations. Service managers can learn…


Would You Like White or Red Wine With Your Oil Change?

Posted by Mike Gorun on June 24, 2015 at 6:00am 2 Comments

If you were to ask today’s consumers if they’d like to hang out at a car dealership, chances are that the majority would respond “no.” When consumers do visit a dealership to purchase a vehicle or get their vehicle serviced, many times the process can be longer than desired and is not always a great experience for the consumer. Dealerships have been attempting to streamline the sales and service process through the use of technology to make the entire process faster and more efficient so as to be more consumer friendly.


Some dealerships are going a little bit further to make the customer experience more enjoyable with the addition of delis, Starbucks, movie theaters and hair salons, as permanent fixtures. And thinking even further outside the box, a recent Automotive…


Why Social Media Is Actually Good For Your Dealership

Posted by Willis Williams on June 23, 2015 at 6:25am 0 Comments

Are you one of the few that blasts Social Media as a form of marketing? Maybe you just don’t believe that it works. Maybe you think it’s a huge waste of time. Well the good news is that you’re not alone. The bad news is that the numbers of non-believers are rapidly dwindling.

Let’s say that you’re on the fence about whether there’s actual ROI (return on investment) behind managing a social media page. I’m speaking on either budget or time as your ROI measurement. You may be asking yourself “Is this worth it?” Everybody seems to be doing it but does it mean you have to? I can assure you that a social media strategy not only works but it’s actually good for your dealership.

When it comes to running a dealership, there is basically one goal: to sell units. Of course, advertising and…


Content is Important, but there's More to SEO than Building Pages

Posted by J.D. Rucker on June 23, 2015 at 2:00am 0 Comments

I've been pretty torn over the last few months. On one hand, I'm so pleased to see that dealers (and even some vendors) are really starting to embrace building content pages on their website. On the other hand, I'm concerned that many companies are starting to promote building these pages as their complete SEO strategy. What's worse is that many dealers are starting to believe them.

We came across this recently when a dealer wanted to find out whether our SEO services were having a positive effect on their traffic, leads, and sales, or if it was another company that was working on things simultaneously. The other company builds pages. That's it. They don't support these pages with other signals and they don't build the pages with increased sales in mind.

2012 was the last time I…


How Major Auto Makers Use Fathers and Daughters to Turn Features into Benefits

Posted by Dana Detrick-Clark on June 21, 2015 at 10:00am 1 Comment

It's a timeless story: a dad watches his little girl grow into an independent young woman. But no matter how many times a major auto maker tells it, we still can't help but grab the tissues to wipe our tears while we hit “share” on social media.

But how does making us cry make us buy? In essence, they do a phenomenal job of taking a feature (in this case, safety), and turning it into a more specific benefit (“My child will be protected as she goes into the world without me”). They construct a relatable, emotional story that we can easily apply to our own lives, which in turn, allows us to see ourselves behind their wheel.…


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