Automotive Digital Marketing

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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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Ralph Paglia

Arnold Tijerina
Editor, Content Marketing 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

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Editor, Content Marketing

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Quiet Tesla Makes Noise in Beijing (4/25/18)

In Beijing: BMW previews Chinese export; Nissan juices up Sentra; Lexus redesigns ES; Audi Q5 goes long; 'Sensuous' Hyundai; Quiet Tesla draws a crowd; Alibaba’s automotive AI partners.

Mercedes A Class Stretches Out in China (4/24/18)

From Beijing: Benz stretches out, VW, partners boost tech spending, Uber rival Didi seeks a fleet; Fire risk in some Audis; Ford, VW safety probes; Mini, Fiat designer takes a flier.

Amazon Launches In-car Deliveries with GM, Volvo (4/24/18)

Amazon, GM, Volvo launch in-car deliveries; Historic shift in dealer ad spending; In Beijing: Ultraluxury from Mercedes, a new platform for Infiniti; Something to buzz about at Toyota.

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by Ralph Paglia

Automotive Marketing, Sales and Motorsports Business News

Mazda Hot Lap Challenge will put simulator drivers in real Miatas

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Using a video game as a feeder racing series is nothing new. Sony and Nissan have run the GT Academy for years now, rewarding the best Gran Turismo players with the chance to drive a real car. It seems Mazda wants a piece of the action. This year, it will host an iRacing Hot Lap Challenge, giving the best players a trip to the 2019 Rolex 24 at Daytona. The two fastest drivers will race head-to-head, with the winner earning a test drive in a Mazda MX-5 Miata Cup car.

Continue reading Mazda Hot Lap Challenge will put simulator drivers in real Miatas

Mazda Hot Lap Challenge will put simulator drivers in real Miatas originally appeared on Autoblog on Mon, 16 Apr 2018 10:30:00 EDT. Please see our terms for use of feeds.

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Latest ADM Activity - Click "More" at bottom!

Black Book posted blog posts
37 minutes ago
Scot Eisenfelder posted a video

What's the Right Budget for Service?

Scot Eisenfelder shares what he believes the right marketing budget for service should be for dealerships.
45 minutes ago
CPI Results liked CPI Results's video
1 hour ago
CPI Results posted a video

Tip of the Day - Why Don’t the Training Results Last? Today’s Tip – Why Don’t the Training Results Last? Picture it now: the service manager, service advisors, an...
1 hour ago
Rahul Paul posted a blog post

Tips To Choose The Right Courier services In Australia

Australia is a large country and a growing market too. If you’re looking for a reliable courier service provider for you, then you should consider a few things. If you are the owner of an e-commerce website, then you must be aware of the importance of good courier services. Without the help of a good quality reliable courier service provider, you will not be able to maintain your market reputation. There are multiple courier service providers available in the market and they offer on time…See More
3 hours ago

Hina Eni replied to Hina Eni's discussion Can Artificial Intelligence Make Better Logos Than Designers?
"Yes, surely i can help you in designing a logo for your website.I am a marketing representative for my company logo design online.just send me the complete requirements for your logo and our designing team will contact you soon.send us your…"
4 hours ago
Kara Masterson posted a blog post

Key Conundrum: 5 Tricks to Avoid Getting Locked out of Your Car

No one gets locked out of their car on purpose but it happens. This could happen anywhere, which is partly what makes it scary. The following are five tricks you can consider to avoid getting locked out of your car.Check YourselfOne thing you can do is check yourself before exiting the…See More
18 hours ago
Bill Wittenmyer posted a blog post

ELEAD1ONE Releases Free eBook: The Auto Dealer’s Guide to Digital Retailing

Atlanta, GA – April 24, 2018 – ELEAD1ONE today released a free eBook called “The Auto Dealer’s Guide to Digital Retailing.” Designed to be a resource for dealers, the eBook presents an in-depth review of the challenges involved with purchasing a vehicle online, and of current consumer and dealer expectations. Additionally, the eBook shares practical tips on how to prepare a dealership for changes associated with…See More
21 hours ago

ADM Professional Community Members Invited!

ADM Blog Posts

Social Media Marketing for Car Dealers; Inhouse, Outsource or Hybrid?

Posted by Ralph Paglia on April 21, 2018 at 11:44am 0 Comments

The argument for social media as a highly effective automotive marketing tool is not new and I'm certain we don't need to waste energy or bandwidth defending it. The prediction that Facebook will be the most dominant online property of 2018 - even…


Jumpstart Automotive Media Path To Purchase Insights: Consumer Interest Across Trucks, Utilities and Cars, with Emphasis on Refreshes and Launches

Posted by John Sternal on April 23, 2018 at 12:00pm 0 Comments

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly shopper interest data... The results showing increased shopper interest in key vehicle refreshes and…


4 Steps to Advertising that Converts

Posted by Steve White on April 23, 2018 at 6:55am 0 Comments

Nowadays, the competition for consumer attention is fierce. Many dealers focus on attempting to do a better job than their competition when it comes to ads. But, the truth is, you aren’t only competing with other dealerships, but with every retail business which does digital marketing.


Think about…


Plugging In: How Electric Vehicles Could Impact Your Service Department

Posted by Chris Miller on April 23, 2018 at 6:40am 0 Comments

Love him or hate him, Tesla’s Elon Musk is brilliant. As both a businessman and a marketer, he has created a loyal following of brand advocates – some of whom don’t even own the products he sells. There are consumers literally willing to wait years just to purchase a Tesla vehicle. He recently launched a car into…


6 Contact Strategies that Pay Dividends with Women

Posted by Anne Fleming on April 18, 2018 at 6:00am 0 Comments

Men and women communicate in different ways and have different expectations when buying a car.

Therefore, it’s critical to incorporate different contact strategies into your communication methods with your women customers.


1. Know the…


SEO: Building The Right Links, The Right Way Still Works!

Posted by Ralph Paglia on April 21, 2018 at 2:00pm 0 Comments

90 Link Building Strategies to Use in 2018 [Infographic]

Contrary to what you may have been told, links to your dealershiop's various websites are still one of the most effective ways to drive traffic and…


Negative Reviews Can be Sales Gold!

Posted by sara callahan on April 19, 2018 at 6:30am 2 Comments

Study after study finds that word-of-mouth is the single greatest influencer when it comes to marketing.

Providing a consistently excellent customer experience, then having those customers go out and tell their family and friends about it is the marketer’s holy grail. According to many,…


Is Facebook Marketing Still a Valuable Strategy? Absolutely.

Posted by Scot Eisenfelder on April 18, 2018 at 6:42am 0 Comments

Recently Facebook announced that it will stop using data from third-party data aggregators to supplement its own data that it uses for ad targeting. What does this mean for car dealers?


Until this announcement, Facebook collected data from three sources which it used to accurately target…


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ADM Forum

Can Artificial Intelligence Make Better Logos Than Designers?

Started by Hina Eni in WEBSITE CONTENT - How to Get Visitors to Interact, Engaging Content, Driving Increased Website Visitor-to-Dealer Contact Conversion Rates. Last reply by Hina Eni 4 hours ago. 2 Replies

This era belongs to the artificial intelligence because humans are quickly getting replaced by the computers and algorithms for completing the task. Considering the role of web design agencies in Dubai, they now face the challenges of creating best UI design based websites by using the phenomena of highly effective logos and stickers. The sites designing agencies now deliver the best websites by creating creative logos at affordable prices. Therefore, they make use of the artificial intelligence, because it generates excellent options, and help them in the development of logos. The client selects five logos from twenty of them, which are then taken by following the strategy of typeface, icons, colour palette and tons of other options. A designer is required to produce the best logo by keeping in consideration the requirement of the client and designing the logo using interactive colours and stickers to meet the…Continue

Tags: company, design, designinig, web

Dealers Do Not Need To Buy All New Technology To Go High-Tech, Just Make a Few Tweaks!

Started by Ralph Paglia in DEALERSHIP MANAGEMENT, MONITORING and REPORTS - Achievements, Milestones, Sales Team and Organizational Leadership Topics, awards or achievements you and your team have earned Apr 4. 0 Replies

Vehicles have advanced by leaps and bounds. New vehicles have smartphone integration with Apple CarPlay and Android Auto, available Wi-Fi hotspots, and some of the most amazing and massive capacitive touchscreens in the dash. Despite in-vehicle tech advances, there’s an accepted theory that the automotive industry is notoriously slow to adopt new technology at the dealership level.       Ralph Paglia of Automotive Digital Marketing says that’s not necessarily the case. “As much as we seem to hear about this "Tech Aversion" factor being ascribed to the car business, I believe it is an exaggeration based on conservatively managed brick and mortar business owner reluctant to tamper with a profitable business model when the numbers…Continue

Tags: Just, Tweaks, Go High-Tech, Technology, Buy

"Ralph Recommends..." Newsletter Announcement

Started by Ralph Paglia in AUTO INDUSTRY NEWS - Discussions about Auto Industry, including dealerships, car companies and government, but not about suppliers (see cetegory). Last reply by Ralph Paglia Mar 31. 5 Replies

Having been the Editor-In-Chief and managed the ADM Professional Community for over ten years now, it seems that every technology development, software and application being sold to car dealers, along with various service provider programs and just about anything somebody conceives of that they would like to sell car dealers has been pitched to me at some point... Usually in the form of a product demonstration, sometimes starting with a two minute "Elevator Pitch". The vast majority of time I have considered incumbent upon my obligations to this professional network to listen, watch, take notes, try it out, talk to any dealers currently using the widget in question and generally become aware of what it is, what it costs and what the claimed Return On Investment (ROI) is all about... The how when and why…Continue

Tags: Announcement, Newsletter, Ralph Recommends...

NADA Booth 3529C: MarketPrice+ From JD Power Enables More Used Car Profits

Started by Ralph Paglia in CONFERENCES, SEMINARS, EVENTS - Gatherings, Trade-Shows, Speakers, Offsite Training, etc. - Anything you go to outside the dealership to get information and contacts Mar 21. 0 Replies

NADA tidbit for attendees: The only formula you need to maximize your used vehicle profits... It may seem crazy to some, but JD Power thinks using actual retail sales performance from your market (MarketPrice+) helps car dealers make better decisions. Unlike other sources, MarketPrice+ gives you the ability to see what is profitable in your market, what turns well, and more importantly, what doesn’t!Wholesale and Inventory Listing Data are important, but leave out critical transactional details. Imagine knowing what the actual selling price was, travel/turn rates, and what actual recapped sales profits are, and using those insights to radically improve your acquisition and trade-in decisions. Pick the winners and avoid the duds!Because MarketPrice+ uses actual dealer transactional data, not what cars are listed at, or estimated values, participating…Continue

Tags: 3529C, JD Power, PowerDealer, Used Cars, Profits

How Do You Reach Your Targeted Audience on Facebook?

Started by Ralph Paglia in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC) Mar 12. 0 Replies

➡️ Reach the right audience on FacebookWritten by Ali Salman, Online marketing expert, consultant, speakerLookalike audiences allow you to build new audiences using an established source audience such as people who have viewed your content, you bought a list or previously purchased from you. Email-based lookalike audiences often deliver the best results. Why? Because you can take your existing customer list and use that as the source for your lookalike audience, essentially cloning your customer base.  A Lookalike audience is exactly as it sounds: Facebook takes an existing custom audience you’ve created, and culls its database of 2+…Continue

Tags: Facebook, Lookalike, on, audience, the

Richie Bello Specializes In Developing The Best Car Peeps

Started by Ralph Paglia in HELP WANTED - Human Resources, Job Postings, Career Management, Recruiting and Hiring, Positions Sought, Pay Plans, Anything Hiring or Career Related Mar 8. 0 Replies

Get Trained Sale Staff and Service Professionals NowCall RichieCall 212-381-6118 for free trialRichie Bello West provides training On-Demand for dealerships. Richie Bello West provides online Training System run by veterans. It offers Richie Bello’s most extensive sales training curriculum on the web today. With over 30 years of real-world sales experience in Automotive, Richie Bello provides a dynamic sales training tool for Veterans in almost any sales situation for teams and individuals alike.Click On link for case studyNADA Case StudyRICHIE…Continue

Tags: Best, Car, Peeps, The, Developing

Automotive Digest Calendar of Events for Q2, 2018

Started by Ralph Paglia in CONFERENCES, SEMINARS, EVENTS - Gatherings, Trade-Shows, Speakers, Offsite Training, etc. - Anything you go to outside the dealership to get information and contacts Mar 6. 0 Replies

Second Quarter of 2018 Calendar of Automotive Events from the Team at and their calendar of events:Automotive Industry and Related Business Events, Conferences, and ActivitiesHere is one of the most complete listings of annual and special automotive, business, marketing, Internet, Technology, and related industry events, conferences, shows, expos, seminars, webinars, and company activities.AIN Media seeks to find, position, and post every possible event that may impact, influence, and/or affect not only automotive industry companies, associations, and organizations but business, industry, and institutional entities tangential to the industry. These listings include significant events that provide strategic & tactical business management resources and content from outside the automotive channel.Please use this list to plan and schedule for conference marketing, exhibiting, and attendance in the next year. Associations and Conference Management companies are…Continue

Tags: for, Q2, 2018, Events, of

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ADM Events Posted for Automotive Marketing and Sales Professionals

Internet Sales 20 Group 11

The Internet Sales 20 Group is a 3-day Workshop specifically designed…

Time:June 11, 2018 to June 13, 2018
Location:Trump International Miami
Street:Trump International
City/Town:Miami, Florida, USA
Website or Map:…
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FREE WEBINAR: The Audience-First Marketing Strategy you SHOULD be using!

“Audience-first” isn’t just a buzzword. In today’s competitive online market, it’s a necessity!


Most dealerships aren’t….and it is costing time, energy and money that are much better invested in targeting your audience with a specific marketing strategy.

We’re bringing in DealerOn’s very own Aurko Chatterjee to discuss The Audience-First Marketing Strategy you…

Time:April 26, 2018 from 12pm to 1pm
Website or Map:…
Export to Outlook or iCal (.ics)

Richie Bello’s Cigar Dinner

Special Guests:…

Time:May 9, 2018 from 6pm to 10pm
Location:Beach Club Estate
Street:161 Rose Drive
City/Town:Ronkonkoma NY
Website or Map:…
Phone:(631) 578-9018
Export to Outlook or iCal (.ics)


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ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.

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How To Get Your ADM Profile Featured

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Automotive Marketing News

Infiniti QX80 seats highlighted in new ad

Infiniti is touting the quality of its seats in the newest viral video to make our list.

First Shift: Amazon launches in-car deliveries with GM, Volvo

Amazon, GM, Volvo launch in-car deliveries; Historic shift in dealer ad spending; In Beijing: Ultraluxury from Mercedes, a new platform for Infiniti; Something to buzz about at Toyota.

Camaro blows out candles on Mustang birthday cake

Ford wants to celebrate the Mustang's 54th birthday. That gave Chevy its own marketing idea.

Used-car auction onboard the USS Midway

It was all hands on deck for an auction of used Lexus and Toyota vehicles on the retired aircraft carrier USS Midway.

Dealership internet ad spending tops in 2017

In 2017, for the first time, the Internet topped all other advertising spending by dealerships combined.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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