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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

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Ralph Paglia
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J.D. Rucker
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Dan Weik
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Tom Gorham
Editor, From The Trenches

Richard Bustillo
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Ken Beam
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How did Nissan tweet a response to the Royal Baby announcement so quickly?

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A mere seven minutes after the Duke and Duchess of Cambridge announced they were pregnant with their second child, Nissan had the perfect post circulating on the Twittersphere. How did Nissan know to expect Kate and William were expecting? By paying attention to the Internet zeitgeist.



David Parkinson, head of social for Nissan in Europe, told AdWeek that the automaker's creative agency created the image when rumors of a second pregnancy started in July.

"As it happened, the rumor was never confirmed, so we kept the piece in our back pocket."

Nissan spotted the rumors along with the European marketing DigitasLBi France's BrandLive initiative, which keeps an eye on trends and rumors circulating on the net. They look for anything that may be useful for their clients, including Nissan. The proactive approach seems to have worked. Nissan's royal baby tweet referencing its newly redesigned X-Trail crossover has been shared hundreds of times since Monday.

How did Nissan tweet a response to the Royal Baby announcement so quickly? originally appeared on Autoblog on Sun, 14 Sep 2014 11:02:00 EST. Please see our terms for use of feeds.

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What you missed on 9.12.14

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Daily U-Turn

Oprah Looking back at Oprah's free-car giveaway

"You get a car! You get a car! You get a car! You get a car!" 10 years ago this week, Oprah Winfrey shouted those words as members of her studio audience screamed in delight, all of them just having won brand new Pontiac G6s. Greg Migliore looks back on this historic giveaway, and speaks to a couple of people who were in the audience that fateful day.




Car Computer Automotive cyber-threat risks increasing

Our cars are getting smarter, and more technologically advanced - that's hardly news. But as Pete Bigelow explains in this feature story, the risk of automotive cyber-threats could increase as our cars are more and more reliant on computer systems to operate. It's an interesting subject, as we move into The Future. Read all about it, here.




Mercedes-AMG GT Mercedes-AMG GT vs. Porsche 911

We've always known Mercedes' new AMG GT would be a direct competitor for the iconic Porsche 911. And now that we have all of the official specs and details about Benz's new super coupe, it's time to start lining it up against Porsche's baby to see how the two stack up. We put the cars side by side on paper, here.




Top Stories

What you missed on 9.12.14 originally appeared on Autoblog on Fri, 12 Sep 2014 19:32:00 EST. Please see our terms for use of feeds.

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Looking back at Oprah's free-car giveaway 10 years later

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Oprah pontiac g6

Oprah kicked off her 19th season in dramatic fashion by giving all 276 members of the studio audience a free car.

Molly Vielweber's Pontiac G6 appears unremarkable at first glance. It wears forest green paint, rolls on five-spoke aluminum wheels, and it has a sizeable scrape in the driver's side door, the scar of a decade's worth of hard use. You wouldn't notice it parked at a big box store or cruising on the highway. Pontiac made hundreds of thousands of G6s in the 2000s, and a lot are still on the road. It's unremarkable in every way except for the front license plate, which reads, "Oprah 6."

But this is not just any G6. This car is a part of television history.

Vielweber won her G6 10 years ago at a taping of The Oprah Winfrey Show, when Oprah kicked off her 19th season in dramatic fashion by giving all 276 members of the studio audience a free car. It was an unprecedented stunt that changed lives, generated controversy and ultimately failed to provide enough of a marketing lift for Pontiac, which would be shuttered just over five years later.

September 13 marks the 10-year anniversary of the memorable event, which caught everyone, including audience members, by surprise. In a masterful display of showmanship, Oprah dialed up the suspense to match the enormity - and cost - of the event. First she gave away 11 cars, which would have been a landmark TV promotion by itself. But then she coyly announced: "I've got a little twist."

Continue reading Looking back at Oprah's free-car giveaway 10 years later

Looking back at Oprah's free-car giveaway 10 years later originally appeared on Autoblog on Fri, 12 Sep 2014 00:01:00 EST. Please see our terms for use of feeds.

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How to Add Eight Leisurely Weekend Days to your Life

Back in the bad old days of car sales, if you planned to buy a car, the first thing you’d do is… put off the process for three months to a year!  Finally, when your old beater started costing far more to fix than the monthly payments on a new car, you’d pick up a copy of the Consumer Reports annual new car issue,  grab the Autos section of the Sunday newspaper and start doing your homework.Usually, you’d start with the model.  “Hmmm, it needs to fit me, the wife and three kids, so it has to be…See More
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Covert Operations on Your Dealership's Website to Increase Conversion

Agent, you’ve been recruited on a mission to activate your dealership’s website and convert more browsers into buyers. There are three immediate tasks you must complete in order to do so. There’s no time to waste.1. The BaitWhen your dealership’s website opens on a browser, what is the first thing customers see? They SHOULD be seeing the answers to these three questions right off the…See More
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Car Insurance by City and Region: The Good, The Bad and The Ugly

Posted by Ralph Paglia on September 15, 2014 at 10:00am 0 Comments

The Detroit Bureau Reports on Least and Most Expensive Areas for Car Insurance

Motorists Get Slammed with High Premiums in the Motor City

- Written by

It may be the Motor City, but driving there comes at a steep cost – motorists in the Metropolitan Detroit area paying the highest premium for insurance in the country, according to a new study.

On average, a motorist in the Detroit area will pay 165% of the national average for auto insuance, according to research by Quadrant Information Services. Those…

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Does A Great Leader Make A Great Team?

Posted by Kalyn Kasun on September 15, 2014 at 7:00am 1 Comment

I recently read a fantastic article that an HR Professional wrote about her experience buying a MINI. The article itself focused on lessons in leadership she had learned from a sales manager at a MINI dealership while purchasing a new car. In her message she relays that this sales manager had built a better team by listening and allowing his team to build him. There were additional lessons  about how his team created an excellent customer experience in arguably one of the places consumers dread going to the most – a car dealership. Our company works with MINI  so we are aware of their quirky and fun branding style. Staying…

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How to Make Lemonade Out of Lemons: the Easy Way

Posted by Mike Gorun on September 15, 2014 at 5:30am 0 Comments

There are many stories of young kids or teens starting successful businesses. And there are as well the simple stories of kids mowing lawns or washing cars to earn extra money while their friends are out playing. A similar story gained national media attention when a 12-year old decided to open a lemonade stand in his neighborhood. He even convinced a neighbor to allow him to display a sign advertising the lemonade stand in his yard. Most people would applaud this behavior. However, apparently, one of the neighbors wasn’t too keen about it. In fact, this neighbor actually…

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Facebook Ad Conversion Measurement: Optimize Dealership Ads for Lead Conversion

Posted by Ralph Paglia on September 13, 2014 at 6:28am 1 Comment

Facebook Advertising Conversion Tracking

This campaign management tool from Facebook can be used by car dealers to optimize your dealership's Facebook ads for website conversions and measure your cost per lead, then calculate a campaign ROI...

Overview…
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Talk Dealer to Me: Chatting with Subaru of Puyallup About “Why Buy” Messaging

Posted by Cobalt on September 12, 2014 at 10:12am 0 Comments



Rob Campbell, Cobalt Performance Improvement Consultant
by Rob Campbell, Performance Improvement Consultant

Talk Dealer to Me is a Q&A series that features dealership secrets to car sales and customer loyalty success, written by Rob Campbell. This month’s Q&A features a sit-down with Chris Brown and focuses on Subaru of Puyallup’s unique “Why Buy” message.

Chris Brown, General Manager at Subaru of Puyallup,…

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Local SEO - Just What Your Auto Dealership Needs!

Posted by Boryana Gramatikova on September 12, 2014 at 5:30am 0 Comments

Working on your local SEO will help clients find your auto dealership easier.

Photo credit: MoneyBlogNewz / Foter / (CC BY 2.0)



Auto dealerships are the very definition of local business. As an auto dealer, the local requirements dictate the way you operate. Your local community wants you to serve their specific needs. In order to get licensed and…

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September 11, 2001 - 911 Memorial Video

Posted by Manny Luna on September 11, 2014 at 2:30pm 0 Comments

Todd Morgan Beamer (November 24, 1968 – September 11, 2001) was an American software salesman passenger aboard United Airlines Flight 93 which was hijacked as part of the September 11 attacks in 2001. He was one of the passengers who tried to reclaim the aircraft from the hijackers, leading them to crash it into a field in Stonycreek Township near Shanksville, Pennsylvania.

Source: …

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Your Most Important business Asset Is?

Posted by Bobby Hunt III on September 11, 2014 at 12:00pm 0 Comments

What's your most important asset as a local business?

Normally I would answer this in an instant and say that your list of customers and prospects as well as your relationship to that list is your most important business asset. But... Now, in 2014 I'm not so sure about that anymore.

   

You see, your dealership is only ONE review away from having a bad reputation, and that one review can literally cost you tens of thousands of dollars lost revenue. You MUST learn how to protect and build your online reputation and how to market your reputation more effectively.



Let me tell you a…

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3 Reasons Responsive Websites are Better for SEO

Posted by Paul Accinno on September 11, 2014 at 1:00pm 0 Comments

Web developers started touting the benefits of the responsive website content since the dawn of smartphones, but it was more for functionality rather than increased visibility. It wasn't until 2011 and 2012 when large companies like Google started promoting the concept that the SEO world opened their eyes to the search ranking benefits.

We believe wholeheartedly in responsive websites for dealers, not just because Google likes them, but because they present a better experience for your customers. Still, the SEO aspect cannot be ignored, so I've put together a small list of reasons that responsive website design is a strong play for improving your organic search engine rankings.

Every Page Visible

Dealers and vendors can debate about whether Google is truly "promoting"…

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Optimizing Tips - Marketing Strategy

Posted by Manny Luna on September 11, 2014 at 12:30pm 0 Comments

We previously talked about optimizing images for SEO.  It's important to know that you need more than just putting up a website, blog, video or image to get immediate results or visitors.  There are many factors to making your site visible.  At this point, your blog or website is just a shell.  Here you will learn more about optimization. To explain Search Engine Optimization, it is the process of affecting the visibility of a website, web page or blog in a search engine's "natural" or un-paid ("organic") search results.  In general, the earlier (the higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.  SEO may target different kinds of search, including image search, local search, video search,…

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