Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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Automotive Marketing Professional Community Serves Car Dealers

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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2701 N. Rainbow Blvd.
Unit 2202
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Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Latest ADM Activity - Click "More" at bottom!

Manny Luna posted a status
"#MAZDA OFFICIAL VEHICLE OF THE ROCK ‘n’ ROLL LAS VEGAS MARATHON & HALF MARATHON. http://j.mp/1nSohjR"
1 hour ago
Jon Borgeson posted a discussion

A brilliant new idea for getting more positive online reviews

Brilliant! Auto dealer trying to get more positive online reviews? Here is an easy new technique: "Postcard and Page."http://searchengineland.com/forget-review-handout-use-pp-get-reviews-196525See More
2 hours ago
Manny Luna shared their discussion on Facebook
2 hours ago
Manny Luna shared their discussion on Google +1
2 hours ago
Manny Luna shared their discussion on Twitter
2 hours ago
Manny Luna liked Manny Luna's discussion [Infographic] Google Search Ranking Factors
2 hours ago
Manny Luna added 2 discussions to the group SEO & Microsites for Car Dealers | Geotargeting | What Is Search Engine Optimization?
3 hours ago
Manny Luna posted a status
"Like all things in our whacky world of web: Test, Measure, Learn, Iterate, Repeat."
3 hours ago
Ashley Meyers replied to Mike Elliott's discussion The Social Media Fallacies That Are Hurting Your Business
"I'm torn on the social parrot one. Obviously if you have the time to re-write the post and tailor it to the social network you should, but I've found a lot of times people will only follow you on one social network, the one they like best,…"
3 hours ago
Rebecca Ward posted videos
3 hours ago
Manny Luna posted a status
"Latest High Pr Social Bookmarking Sites List 2013-2014 http://j.mp/1nRSEqv"
5 hours ago
Manny Luna shared their discussion on Twitter
5 hours ago
Manny Luna shared their discussion on Facebook
5 hours ago
Carl Maeda replied to Mike Elliott's discussion The Social Media Fallacies That Are Hurting Your Business
"Great post! I agree on all counts but want to add to: Social Overload - it is acceptable to post much more than twice a day on Twitter but on other platforms, twice a day is probably the max.  Social Parrot - This is my biggest pet peeve! …"
7 hours ago
Bobbie Herron commented on sara callahan's blog post Vendors: Don’t Be So Darn Annoying!
"Todd- In my business I not only reach out to customers by way of phone and email to gather reviews, I have also retained partners such as Digital Airstrike to assist us in this. We do this because we know that we as dealership personnel can also be…"
9 hours ago
Paul Potratz posted a blog post

I think it's broken..

Still not making more money?Have you tried everything but still can't increase your profits? If you're struggling to bring in more money--even with all of your current marketing tactics--then the problem may run deeper.On this week's Think Tank Tuesday, I explain where your problem is coming from, and how you can correct it to bring in more profits. See More
9 hours ago
Mike Elliott posted a discussion

The Social Media Fallacies That Are Hurting Your Business

Let’s face it, there are a few misconceptions about how to use social media. Some people think it’s useless, while others go hog wild with their posting strategies. In this blog post I will go over some of the misconceptions I’ve learned along the way of being a social media coordinator to achieve maximum satisfaction and maximum results from your social media campaigns.Social OverloadFirst and foremost, I can’t tell you how many marketers I’ve spoken with that say more is better, and give…See More
11 hours ago
Manny Luna shared their discussion on Twitter
22 hours ago
Manny Luna liked Manny Luna's discussion Car Dealer SEO Best Practice Strategies for 2014 with Rand Fishkin of MOZ
22 hours ago
Mike Elliott liked Brett Basinski's profile
23 hours ago

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ADM Blog Posts

BLACK BOOK & FITCH RATINGS RELEASE LATEST VEHICLE DEPRECIATION REPORT

Posted by Black Book on July 17, 2014 at 12:00pm 0 Comments

Used Vehicle Depreciation Rates Rise To Recession Levels

Depreciation rates on used vehicles are nearing levels not seen since the recession, though the trend will soon reverse and likely lead to marginally higher losses for U.S. auto ABS, according to the latest joint vehicle depreciation report from Black Book® and Fitch Ratings. Click here to download the full report.



According to Black Book, both new and used vehicle markets are seeing positive growth after hitting a low of 10.3 million new vehicle sales in 2009. As a result, depreciation has increased every year since 2011. Black Book projects new vehicles sales to finish north of 16 million…

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The Three C's of Dealership Specials

Posted by Cobalt on July 17, 2014 at 8:55am 0 Comments



Heidi Suke, Cobalt Account Advocate
by Heidi Suke, Account Advocate

Are you leveraging all of the tools your website vendor offers to highlight specials on your dealership's site? No?! Why?! Nailing your dealership's Why Buy message is one way to stand out from the competition. But a recent study on the state of…

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The Key to Increased Service Absorption Is Efficiency

Posted by Richard Holland on July 17, 2014 at 4:30am 0 Comments

Last week, Automotive News highlighted Redlands Auto Plaza, a Southern California dealership that is doing some pretty creative things within their service department to increase absorption. General Manager, Loren Campbell, recognized that becoming more efficient within the service department was key to increased profitability and a better customer experience. “Time is the only thing we have to sell. The process is the key: quicker and simpler. That’s what customers want,” Campbell stated in the article. To achieve this, he paired up service advisors to work in teams so that there was always an advisor available to answer questions about any customer’s specific vehicle. Campbell also has…

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2014 Jeep Grand Cherokee SRT Reviewed!

Posted by Jonathan Morales on July 17, 2014 at 3:00am 0 Comments

What's New on the 2014 Jeep Grand Cherokee SRT Edition? 

For 2014, the all-new Jeep Grand Cherokee SRT is powered by an 8-Speed Transmission that either functions via it's fully electronic automatic mode or via paddle shifters to make driving the 6.4L HEMI loads of fun! Eco Mode and Fuel Saver Technology are also two features offered on the SRT Grand Cherokee for 2014 to aid in fuel conservation. 

The exterior of the 2014 Jeep Grand Cherokee SRT features blackened bi-xenon headlights with LED run lights, and enhancements to the front fascia,…

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Strong Leaders Serve

Posted by Danny Benites on July 16, 2014 at 1:18pm 2 Comments

Watching a grown man cry over being offered a banana is something I won't soon forget.

This is exactly what happened as I was on a team that ministered to inmates at the Neal Unit. This unit is one of many state prisons in Texas that participates in the Kairos Prison Ministry. I was honored to have spent several years serving in this program. Part of this ministry is a weekend in which the volunteers get to spend three and a half days inside the unit with 42 inmates in a workshop setting. We also were able to bring in meals, courtesy of our wives, and serve the inmates. Many times, serving the food to them made more of an impact than the words that were spoken. 

I remember one Saturday afternoon approaching a table with a platter full of bananas.  I offered one to an inmate sitting at my…

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7 Crucial Days Following a Test Drive

Posted by Rebecca Kon on July 16, 2014 at 9:11am 0 Comments

...7 days...

It’s not just a quote from the terrifying film “The Ring”, or as the Japanese know it “Ringu”, which I watched with my face behind a pillow - it’s also the crunch time for car buying decisions.

Edmunds.com recently reported that 79% of shoppers buy a car within 7 days after a test drive. That means that if you weren’t charming enough to sell the car the same day of the test drive (or if your shoppers weren’t ready - which is your excuse, right?), you have 7 days to WOW! them into buying from YOU. Not the dealership down the street, not the creepy guy on Craigslist - YOU.

Hopefully, before…

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A Beginner's Guide to Pinterest for Car Dealers

Posted by Mark Frost on July 16, 2014 at 7:30am 4 Comments

When it comes to social media marketing, the last site you’re probably thinking of adding to your repertoire is Pinterest. The site is known for its large female user base, collections of clothes, decorating ideas, and DIY tips and tricks; however, with its unique spin on social bookmarking, car dealers can use their inventory to reach an entirely new social audience.

What is Pinterest?

Before we go any further, it’s probably best to give a brief introduction to Pinterest. Because unlike Facebook and Twitter, which are in-your-face mainstream services used by nearly every business on the…

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2015 Nissan Versa Note SR Coming to New York!

Posted by Jonathan Morales on July 16, 2014 at 5:36am 0 Comments

Test Drive the 2015 Nissan Versa Note SR in New York!

For anyone interested in the new styled 2015 Nissan Versa Note SR, it's coming to Kingston Nissan in New York! As previously mentioned, the 2015 Nissan Versa Note SR features a unique appearance package from a redesigned front fascia with black headlight surrounds, chrome accents, SR-Grille, SR-Side Sills, SR Rear Spoiler and SR Sport Mirrors. 

The Interior of the 2015 Nissan Versa Note SR has 370Z inspired steering wheel, suede-like seats with contrasting orange stitching and accents throughout the seats and interior panels. Piano Black center console area complements the interior of the 2015…

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Vendors: Don’t Be So Darn Annoying!

Posted by sara callahan on July 16, 2014 at 5:00am 29 Comments

As a PR professional, my primary goal is to assist my clients in achieving the most exposure possible and build top-of-mind brand awareness among their potential customers. To help better understand how to best position my clients for success, I did a little research on how dealers perceive vendors and their practices.

 

I reached out to Bobbie Herron, Digital Sales and Marketing Manager for the Garber Automotive Group. Herron was recently named to Automotive News’ “Retail 40 under 40” list and she was kind enough to share a few things with me that vendors do to irritate her, causing them to potentially lose her business.

 

Herron responded with what irritates her, along with some best practice tips…

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Has the 2015 Nissan Maxima Been Revealed?

Posted by Jonathan Morales on July 15, 2014 at 7:30am 0 Comments

The All-New 2015 Nissan Maxima aka Nissan Sport Sedan Concept? 

Latest news on the new redesign of the Nissan Maxima suggest that we will be seeing a close variation of the Nissan Sport Sedan Concept for the 2015 Nissan Maxima coming soon. From the boomerang-styled headlights to the V-Motion Front Grille, the 2015 Nissan Maxima is sure to be a crowd pleaser. 

The 2015 Nissan Maxima features 21" aluminum alloy wheels, metallic accents with contrasting colors and ergonomics that provide a very comfortable driving experience and atmosphere. …

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ADM Professional Community Blogroll:
1. Social Media Optimization 

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5. Ford Community 

6. Chevy Community

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ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

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