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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

Professional Community

AutoDigitalMarketing@Gmail.com

1901 Rio Canyon Ct.
Las Vegas, NV 89128

505-301-6369

Ralph Paglia
Editor-in-Chief

Arnold Tijerina
Editor, Content Marketing 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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ADMPC is the acronym for "Automotive Digital Marketing Professional Community"

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by Willow Adams some of the insights from my client's website

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by Willow Adams some of the insights from my client's website

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by Martyn Davies

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by Martyn Davies

 

Latest ADM Activity - Click "More" at bottom!

John Sternal posted a blog post

Inovatec Systems Corp. Partners with ZestFinance to Enhance Lending Procedures

Inovatec Systems Corp., a provider of industry-leading, cloud-based software solutions for all financial institutions, and ZestFinance, a leader in artificial intelligence (AI) software, today announced their strategic partnership to enhance lending…See More
18 hours ago
Paul Moran posted a blog post

A Change That Extends Your Dealership’s Reach on Facebook

Facebook recently announced a change to its algorithm that prioritizes posted comments in a manner that can be very…See More
19 hours ago
Jim Flint posted a blog post

Imagine the Future – Five Google Pieces Where the Whole is Greater than the Sum of Its Parts--and the Next Dimension

The future is now. At Local Search Group we pride ourselves on knowing that, “We are the now part of a now business.” So,…See More
21 hours ago
John Tailor posted a blog post

4 Things to Consider Before Sitting Behind the Wheel

Driving is a safe activity, as long as it is taken seriously. Cautious drivers are far less likely to get into trouble. However, cautious drivers aren’t the only ones, and accidents can happen to them even if they are very experienced. This is why…See More
yesterday
Crystal Hartwell posted a blog post

SureSale Certified, the Gold Standard for Quality Used Vehicles and Purchase Protection, Expands to Louisville

SureSale enters the Louisville market with certified used vehicle program that offers consumers peace of mind and auto dealerships a turnkey vehicle certification program, including a free CAReport, 150-point inspection, 5-month, 5,000-mile…See More
yesterday
jon nigbor posted a blog post

This Tool Converts Leads into Clients: Now Faster and More Affordably

Imagine you have a set of videos from your most satisfied clients, talking about how much they love working with you. Imagine you can use these videos, again and again, to win over more clients than you know what to do with. Imagine that by doing…See More
yesterday
Michael Trasatti posted a blog post
yesterday
Michia Rohrssen posted a blog post
yesterday
Kavya Sharma posted a blog post

A complete review of Mahindra XUV300 2019

Quite some time has passed since the launch of Mahindra XUV300 on the Indian roads. So it is time for the Mahindra XUV300 Review 2019. The automaker is on a roll with at least threeproducts launched in 6 months. All of these cars can be said to be…See More
Monday
Crystal Hartwell's blog post was featured

CULA Makes Vehicle Leasing Seamless For Credit Unions

New 'Seamless Lease Connection' from Credit Union Leasing of America streamlines the lease…See More
Sunday
Jim Flint's 2 blog posts were featured
Sunday
Scot Eisenfelder's blog post was featured

Shifting to a Razor and Razor Blade Business Model

In the last seven years, new vehicle gross margins have declined from four percent to two percent.If that pace continues,…See More
Sunday

Vendor
Jitender Sharma's blog post was featured

What Problems are Solved by Manufacturers of Light Commercial Vehicles?

Global LD Trucks and Pick Up Sales to hit 6.7 million and 5.6 million respectively in…See More
Sunday
Jeff Giere's blog post was featured

Service Marketing: To Reach Younger Drivers, Go Beyond Recommendations

Though every vehicle today comes with a recommended maintenance schedule from the…See More
Sunday
Ed Barton's blog post was featured

A Simple Way to Capture Additional Service Revenue

In a quick review of dealership’s websites, I find that many are almost entirely sales focused…See More
Sunday
Jim Flint liked Jim Flint's blog post Three Pillars: Speed / Driven / Value
Saturday
Anica Oaks posted a blog post

How to Avoid Getting into an Accident in the Parking Lot

Parking lots can be a dangerous place when driving a vehicle. According to the National Safety Council, tens of thousands of car accidents occur in parking lots each year. During the holidays, these numbers spike as shoppers fill stores looking for…See More
Friday
Jim Flint posted a blog post

Digital Ad Budget Allocation

In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses advertising spend, and various ways to allocate your budget via cost per sale thinking.See More
Friday
Scot Eisenfelder posted a blog post

Shifting to a Razor and Razor Blade Business Model

In the last seven years, new vehicle gross margins have declined from four percent to two percent.If that pace continues,…See More
Friday

Vendor
Jitender Sharma posted a blog post

What Problems are Solved by Manufacturers of Light Commercial Vehicles?

Global LD Trucks and Pick Up Sales to hit 6.7 million and 5.6 million respectively in…See More
Friday

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ADM Blog Posts

CULA Makes Vehicle Leasing Seamless For Credit Unions

Posted by Crystal Hartwell on July 11, 2019 at 11:00am 0 Comments

New 'Seamless Lease Connection' from Credit Union Leasing of America streamlines the lease management process for credit unions and enhances the member experience

SAN…

Continue

Digital Ad Budget Allocation

Posted by Jim Flint on July 12, 2019 at 7:00am 0 Comments

In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses advertising spend, and various ways to allocate your budget via cost per sale thinking.

Shifting to a Razor and Razor Blade Business Model

Posted by Scot Eisenfelder on July 12, 2019 at 6:00am 0 Comments

In the last seven years, new vehicle gross margins have declined from four percent to two percent.

If that pace continues, profit margins will be wiped out by 2025. It appears that the front-end grosses dealers enjoyed 10 or 15 years ago are never coming back.

 

F&I…

Continue

What Problems are Solved by Manufacturers of Light Commercial Vehicles?

Posted by Jitender Sharma on July 10, 2019 at 1:30am 0 Comments

Global LD Trucks and Pick Up Sales to hit 6.7 million and 5.6 million respectively in 2019.

North America, India, Latin America, China, Japan and Korea will lead the growth of the global LCV market, while the US leads the pick up sales, China is the clear…

Continue

Service Marketing: To Reach Younger Drivers, Go Beyond Recommendations

Posted by Jeff Giere on July 11, 2019 at 7:30am 0 Comments

Though every vehicle today comes with a recommended maintenance schedule from the manufacturer, many consumers don’t follow them.

What’s worse, some may not even know they exist! We recently surveyed 1,000 auto dealer customers and found that younger generations are less…

Continue

A Simple Way to Capture Additional Service Revenue

Posted by Ed Barton on July 11, 2019 at 7:00am 0 Comments

In a quick review of dealership’s websites, I find that many are almost entirely sales focused and tend to neglect the one department that brings the most significant percentage of profit… service.

Go ahead. Take a look at a few dealership websites. Service tends to be the…

Continue

Local Search Group Digital Marketing Turns Nine

Posted by Jim Flint on July 9, 2019 at 5:00am 0 Comments

There are thousands of you reading our blogs, watching our videos, and keeping up with our activities on various platforms where we publish. 

 

I believe we all have something in common: We enjoy learning, understanding and developing…

Continue

Earnhardt Lexus Generates 4,289 Video Shares Across Social Media Platforms With Vboost Viral Videos

Posted by Paul Moran on June 25, 2019 at 7:00am 0 Comments

Happy customers organically share videos for a viral lift of 564 percent over one year.

 

Newport Beach, CA – June 25, 2019 – Over a one-year period, Earnhardt Lexus, Phoenix’s #2 volume Lexus dealer, experienced a viral lift of 564 percent in its social media marketing program…

Continue

3 Ways The Netflix Marketing Model Can Benefit Your Dealership

Posted by Dean Martin on June 27, 2019 at 7:00am 0 Comments

Netflix is one of the most successful disruptors of the digital age. How did they do it?

By developing a business model built on customer obsession and personalization at scale. So take note of their strategy: here are three takeaways from Netflix’s meteoric…

Continue

Selling to the Connected Consumer

Posted by Bill Wittenmyer on June 26, 2019 at 7:00am 0 Comments

The “always connected” shopper trend continues to grow.

  In the last year alone, the number of consumers using mobile phones to research vehicles jumped 11 percent. It’s safe to say that 99.9 percent of the people who walk on your lot have searched online with a mobile device or…

Continue

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ADM Forum

Texting Program for media plus marketing

Started by jessica gillard in MOBILE MARKETING - Content and Apps for Mobile Web, Text Messaging (sms), Cell/Smart Phone and Tablet Apps, All Mobile Related. Last reply by Whering71 May 25. 1 Reply

Hey everyoneTexting programs are of great help to do mobile marketing and advertising in todays's world. Its so important for every business to do multi media marketing via mobile text services etc because its the best medium to reach out to the public. There are various mobile marketing agencies that are present, one of the best is media plus marketing, that ensures the best multi media solutions.Have a look at…Continue

Tags: promotion, mobile, company, marketing, multi-media

what is Self-help techniques for self-growth?

Started by Rob in DEALERSHIP MANAGEMENT, MONITORING and REPORTS - Achievements, Milestones, Sales Team and Organizational Leadership Topics, awards or achievements you and your team have earned May 17. 0 Replies

Here is some good news. It is possible to improve people’s lives by removing negative programs from their subconscious minds, which dictate their personality and lives.One very interesting technique that can help to achieve this, is listening to certain sounds and certain music that have the ability to break down negative subconscious material. This will gradually result in the improvement of behavior, the reduction of psychological and physical problems and the…Continue

Tags: skill, personal, growth, improvement, books

Grammarly Content Writing Tool for ADM Members

Started by Ralph Paglia in TOOLS, FILES and TEMPLATE RESOURCES - Share Your Files, Apps, Spreadsheets, Email Templates, Phone Scripts, Letters, Tracking Tools, Links, etc.. Last reply by Sxiphone Apr 27. 4 Replies

Michael from Grammarly writes: "I came across your article on automotivedigitalmarketing.com and I was excited to see that you mentioned Grammarly as a helpful writing tool. Awesome!"  Michael has provided our members with a link to a free version of Grammarly... Here…Continue

Tags: ADM, Members, Tool, Writing, Content

Best VPN

Started by Christie in Uncategorized or Does Not Fit Into Any Pre-Defined Category. Last reply by ted malkovich Apr 15. 2 Replies

can any help me that which are Best and Fastest VPNs best who also accept PayPal service, someone recommended this list, I find it quite information but still looking more information.Continue

Study Of 1000+ Car Dealers Raises Concerns About Industry’s Lead Handling Issues

Started by Kendra Masters in PROCESS MANAGEMENT- CRM, BDC and lead Management Processes, Emails, Phone Scripts, Facility Design, Tools and Suppliers Apr 9. 0 Replies

Opportunity Max, a Maritz Company, recently completed a program with a major OEM. As part of the program, 1,037 assessments were run on dealerships to identify holes in their lead handling processes.The results were very telling, and point to bigger concerns with the industry as a whole.66% of Dealers Received Failing MarksUtilizing our Customer Engagement Analyses – which seek to reveal gaps in lead handling and customer…Continue

Tags: conversion, email, management, lead, dealership

Main SEO Trends 2019

Started by Kevin Lewis in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices. Last reply by John Aeliya Apr 1. 4 Replies

To drive more traffic to your car dealer website, you need to be aware of all the Google updates and trends because Google is the most popular search engine today. Here is the list of the main SEO Trends 2019 compared to trends of 2017. You can see that even after so many updates, the main trends remained of the same importance.Optimization for Mobile DevicesVoice Search OptimizationDense Content…Continue

Tags: 2019, Trends, Trends, Optimization, SEO

Which e-commerce platform should I join?

Started by Camden Jones in Uncategorized or Does Not Fit Into Any Pre-Defined Category. Last reply by John Aeliya Mar 29. 4 Replies

Hi. I'm a newbie in e-commerce. I want to try to open an online store, but I don't know what to begin. I search and find out some platforms. Big ones are  Shopify, WooCommerce, and BigCommerce. Which should I choose to start? Is there anyone selling on these platforms? Please help!Continue

What is better--written content or animated videos?

Started by Livina Moris in VIDEO - Multimedia and Video Marketing Related Discussions, including Video SEO, YouTube, Video Email, etc.. Last reply by John Aeliya Mar 27. 1 Reply

Managing a business that is continuously growing and bringing in more and more traffic is not an easy task. The type of content used here plays a vital role in making the website more effective. A business person must be aware of the trending content which is both engaging and eye-catching for the audience. In simple words, it matters whether your content has pictures or voice tones or it is based entirely on pictures or videos makes a great difference.Where blogging for written content also…Continue

Tags: designer, animator, videos, animations

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ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Blog Post Featured

Created by Ralph Paglia Jan 16, 2009 at 10:24am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Profile Featured

Created by Ralph Paglia Jan 16, 2009 at 10:18am. Last updated by Ralph Paglia May 10, 2010.

Automotive Marketing News

Varroc goes organic with growth plan

The lighting systems supplier thought it could M&A its way to bigger size, but that strategy has gotten too expensive.

Hyundai taps Jason Bateman as voice of brand

The latest collaboration with the "Arrested Development" and "Ozark" actor comes after his appearances in Hyundai's popular Super Bowl ads.

Hyundai video kicks off global Venue launch

In a YouTube video, crossovers in the Hyundai family race toward a California airport to meet their new subcompact sibling.

GM's next-generation, midengine Corvette to tour U.S. dealerships

The midengine Corvette will tour over 125 dealerships in the U.S. through early 2020, following a reveal to be livestreamed July 18.

Retailers catching up with digital era

Though late to the game, automotive retail is on the brink of a new era.

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