Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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Automotive Marketing Professional Community Serves Car Dealers

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Benefits of ADM Professional Community Membership:

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Latest ADM Activity - Click "More" at bottom!

Profile IconJorge Ruiz, B Wedding Invitations and Swapnil Shah joined Automotive Digital Marketing ProCom
6 hours ago
Alexia Henson's blog post was featured

The Cross-Media Approach: Are We Practicing What We Preach?

When I look at advertising strategies in our industry, one of the most consistently missed opportunities I see is dealerships who are trying to save money by marketing to all their customers through email, and only sending mail to customers without an email address on file.These dealers often ask me, “Now that I can email my…See More
6 hours ago

Influencer
Jeff Glackin's blog post was featured

Sure it’s co-opable but is it in the best interest of your dealership?

I have been selling solutions to car dealerships since 1998. Most vendors I have worked for have always strived to become OEM approved so their solutions could be co-opable, meaning the dealership would get reimbursed for that expense. A couple things happen when a vendor gets OEM approved. They stop seeing the dealership as their…See More
6 hours ago

Influencer
David Metter's blog post was featured

The Mobile Tipping Point

For those of you who have never heard of the phrase tipping point, there are a lot of variations in terms of a definition -…See More
6 hours ago

Influencer
Paul Moran's blog post was featured

Gorillas, Balloons and Wavy Tube Men. Oh My!

Our industry does a lot with gimmicks. You’d be hard pressed to drive through an auto mall or other area dense with dealerships and not see balloons, giant inflatable gorillas or wavy tube men. On nice days, we attempt to lure shoppers in with hot dogs and sodas. We incentivize test drives. We offer televisions, iPads…See More
6 hours ago

Influencer
Paul Potratz posted a blog post

What Makes a Successful Email?

Ever wonder "Will Anyone Open This?" when you send out an email?Should you reinforce email campaigns with supporting marketing channels? Do you know how many people open emails on mobile versus desktop?Knowing the answers to these questions will increase your email marketing effectiveness. Samantha provides the answers you need on this week’s Hard Facts.See More
10 hours ago

Influencer
Jeff Glackin commented on Jeff Glackin's blog post Sure it’s co-opable but is it in the best interest of your dealership?
"Thanks Christine! "
12 hours ago
Tyson Madliger shared Jeff Glackin's blog post on Facebook
12 hours ago
Tyson Madliger liked Jeff Glackin's blog post Sure it’s co-opable but is it in the best interest of your dealership?
12 hours ago
Blair J. Monroe updated their profile
13 hours ago
Alexia Henson posted a blog post

The Cross-Media Approach: Are We Practicing What We Preach?

When I look at advertising strategies in our industry, one of the most consistently missed opportunities I see is dealerships who are trying to save money by marketing to all their customers through email, and only sending mail to customers without an email address on file.These dealers often ask me, “Now that I can email my…See More
13 hours ago
Christine Robertson commented on Jeff Glackin's blog post Sure it’s co-opable but is it in the best interest of your dealership?
"Shocking to thing the manufacturer may not have it all figured out.. shocking, I tell you!  Great post, Jeff! "
15 hours ago
Christine Robertson shared Jeff Glackin's blog post on Twitter
15 hours ago
Christine Robertson shared Jeff Glackin's blog post on Facebook
15 hours ago
Christine Robertson liked Jeff Glackin's blog post Sure it’s co-opable but is it in the best interest of your dealership?
15 hours ago

Influencer
Erika Kay Simms liked Jeff Glackin's blog post Sure it’s co-opable but is it in the best interest of your dealership?
18 hours ago
steve john replied to steve john's discussion WHAT IS THE FIRST STEP FOR THE STRATEGY OF ANY DIGITAL MARKETING CAMPAIGN.
"Thanks Larisa it was very helping to me."
21 hours ago
Cecil Helton shared Jeff Glackin's blog post on Facebook
yesterday
Cecil Helton shared Jeff Glackin's blog post on Google +1
yesterday
Cecil Helton liked Jeff Glackin's blog post Sure it’s co-opable but is it in the best interest of your dealership?
yesterday

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ADM Blog Posts

The Cross-Media Approach: Are We Practicing What We Preach?

Posted by Alexia Henson on February 12, 2016 at 10:56am 0 Comments

When I look at advertising strategies in our industry, one of the most consistently missed opportunities I see is dealerships who are trying to save money by marketing to all their customers through email, and only sending mail to customers without an email address on file.

These dealers often ask me, “Now that I can email my customers, why do I have to send them mail?” My answer is simple: without a cross-media approach, you’re making a predetermination about your customers. And isn’t that exactly what you tell your staff NOT to do?

Think about it: when you choose to use ONE form of communication and exclude others, you’re assuming that every customer will respond to that medium every time—when in reality their lives and needs change on a daily basis.

For years…

Continue

Sure it’s co-opable but is it in the best interest of your dealership?

Posted by Jeff Glackin on February 11, 2016 at 6:00pm 2 Comments

I have been selling solutions to car dealerships since 1998. Most vendors I have worked for have always strived to become OEM approved so their solutions could be co-opable, meaning the dealership would get reimbursed for that expense. A couple things happen when a vendor gets OEM approved. They stop seeing the dealership as their customer and start serving the OEM instead. The customer also stops making decisions based on choosing the best partner, many will only be concerned about whether or not you are co-opable. We are not, and never will be.…
Continue

The Mobile Tipping Point

Posted by David Metter on February 11, 2016 at 12:32pm 0 Comments

For those of you who have never heard of the phrase tipping point, there are a lot of variations in terms of a definition - depending on who’s asking. To physicists, the tipping point is when an object gains enough nuclear material to…

Continue

Gorillas, Balloons and Wavy Tube Men. Oh My!

Posted by Paul Moran on February 11, 2016 at 2:58am 0 Comments

Our industry does a lot with gimmicks. You’d be hard pressed to drive through an auto mall or other area dense with dealerships and not see balloons, giant inflatable gorillas or wavy tube men. On nice days, we attempt to lure shoppers in with hot dogs and sodas. We incentivize test drives. We offer televisions, iPads and Playstations with purchase. There’s always a gimmick just waiting to be unleashed on our customers. But do any of these really attract (and keep) business? Sure, they might get someone’s attention. However, I highly doubt someone has ever decided to buy a car simply because they saw a gorilla on your roof.

 

We’re faced today with increasing competition. No longer are you simply competing with the dealerships in your PMA. Shoppers are able to buy cars online,…

Continue

If I Surround Myself with Champions, I Can't Help but Win

Posted by Joe Orr on February 10, 2016 at 5:24am 0 Comments

I’m sure that every management team sits down on occasion to discuss ways to improve dealership operations. Whether that improvement has to do with sales goals, employee satisfaction, or simply lot appearance, typically what happens is that everyone is gung-ho about it and it kicks off great. Then, slowly that momentum dies and all of a sudden nobody is making an effort anymore. Sound familiar?

 

How many times has your dealership implemented a new technology, lead source, or any new initiative just to find that they don’t get used, or seem to fail? Sometimes we find ourselves scratching our heads in wonder. Perhaps it’s not the technology, but rather our team members aren’t following a process or using it improperly. It’s very easy to dismiss a new technology or process as ineffective simply…

Continue

What Do Consumers Want in Exchange for Their Loyalty?

Posted by Mike Gorun on February 9, 2016 at 6:46am 0 Comments

It’s getting more difficult to earn and keep loyal customers. Consumers these days have so many choices for their shopping needs that it only takes that deep discount, or shiny bauble, to lure them to your competition.

As businesses scramble to create positive customer experiences by ensuring superior customer service, consumers increasingly realize they are in control of that shopping experience. And, they aren’t afraid to flex that decision making control and take their business elsewhere.

So, what then do consumers want from businesses in exchange for their loyalty?

A recent article on Business2Community shed some light on…

Continue

The Secrets of Referral Programs that Work

Posted by O Mayfield on February 7, 2016 at 5:30am 0 Comments

It’s a simple truth: All referral programs are not created equal.

Some will bring you a steady stream of referrals, month in and month out. Others look great on paper but fail to live up to their promise over time.

So how can you tell a great referral program from one that you should avoid? The best referral programs are:

  • Repeatable – Something that you always do, and can do over and over again without worrying about deviations in your process.

     
  • Easy – Everyone from your sales staff to your customers can easily understand the program, and can easily engage.

     
  • Enticing – Great referral programs offer rewards that incentivize all of the players, including sales people, customers and other…
Continue

Visual Content Plays a Vital Role in Getting the Right Readers to Your Blog

Posted by Amanda Ryan on February 6, 2016 at 10:00am 0 Comments

The written word is a powerful means of marketing to a mass amount of people.

The tricky part is in grabbing the attention of those people to click-through to read the content on your blog. Visual content plays a vital role in getting the right readers to your blog and making your written word come to life.

Blogging is not a new concept and neither is the idea of adding images to your blog posts, but the importance of doing both may surprise you.

According to Wordpress, users produce approximately 56 million new posts each month. That is a lot of content for readers to choose from, so how are you ensuring that your blog post…

Continue

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11. Weed Out Losers and Hire Winners 

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