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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

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Cadillac to bolster CT sedans with XT crossovers

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Cadillac SRX

Cadillac is moving swiftly to change up its naming scheme. Barely over a week ago we received our first indication that it was considering a different name its the upcoming flagship sedan previously known as LTS. Then Cadillac not only revealed the model would be called CT6, but announced that it would set the stage with a massive overhaul of its model nomenclature. And now we have another piece of the puzzle.

According to Forbes, Cadillac will not only rename its sedans with the letters CT, but will realign its utility vehicles under the banner of XT - both to be followed by a number indicating its place in the lineup. The one exception will be the Escalade, whose nameplate has such a strong following that it would be foolish for Cadillac to cast it aside. That leaves only the SRX (pictured above), but makes room for a new crop of crossovers said to be in the works.

It's a similar approach which Cadillac's new boss Johan de Nysschen took in revising the naming scheme at Infiniti. While it's bound to ruffle some feathers and scratch some heads in the beginning - especially since the company's current flagship sedan is called XTS - it's equally sure to make sense of it all in the long run. All we need to know now is what Nysschen and his marketing chief Uwe Ellinghaus plan to call the coupes.

Cadillac to bolster CT sedans with XT crossovers originally appeared on Autoblog on Wed, 01 Oct 2014 10:15:00 EST. Please see our terms for use of feeds.

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Combative de Nysschen defends Cadillac move, naming change

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Johan de Nysschen isn't afraid of taking quick, decisive actions, even if they are criticized. Since taking the wheel at Cadillac, he instigated moving the luxury division's base of operations to Manhattan's SoHo neighborhood and introduced a new naming scheme for the future of the brand, like he did at Infiniti. The polarizing boss recently explained his feelings about the future of Cadillac in more depth on his Facebook page, but unfortunately only his friends could read it. Thankfully, Daily Kanban posted much of the strongly worded missive for the whole world to see.

Much of the message examines the decision to move some employees to New York. De Nysschen claims that it's all about giving Cadillac distance from Detroit to reshape itself. It allows for, "No distractions. No side shows. No cross-brand corporate considerations. No homogenized lowest common denominator approach. Just pure, unadulterated, CLASS."

De Nysschen's isn't afraid of stepping on some toes to make his point, either. He claims that after announcing the move to SoHo, he received, "emails from GM retires suggesting that is the dumbest idea since the Cimmaron. I quietly wonder if any of them had a hand in creating that masterful monument to product substance."

De Nysschen also briefly takes aim at those critiquing the model naming scheme change, as well. "I do not determine strategy based on the unfiltered observations of people who do not have a 360 degree understanding of the problem," he writes.

The new boss curtly ends the message: "So, Detroit fans, I love your city, the success of Cadillac will be your success, the majority of our jobs remain in Detroit, and as we grow, these will increase too. But other than that - don't mess with me."

The current goal for Cadillac's leaders is to raise its brand perception and maybe take a step towards being the standard of the world again. After only being at the task for a few weeks, de Nysschen is certainly showing laser focus on getting the job done, no matter who gets upset at how he does it.

Combative de Nysschen defends Cadillac move, naming change originally appeared on Autoblog on Mon, 29 Sep 2014 18:30:00 EST. Please see our terms for use of feeds.

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Ellen DeGeneres sends up Matthew McConaughey's Lincoln ad

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Ellen DeGeneres and Matthew McConaughey in the Lincoln MKC

Lincoln had to have known that when it released its new ad campaign for the new MKC with Matthew McConaughey, it would open itself up to a bit of good old fashioned ridicule. The television commercial was, after all, good for a laugh or two. And true to their mission, talk show hosts haven't missed the opportunity to have a little fun at Lincoln's and McConaughey's expense.

Conan O'Brien was first to send up the television spot, but now Ellen DeGeneres has taken a stab at it too, superimposing herself in the back seat of the compact luxury crossover, downing some pot brownies and generally playing Costello to McConaughey's Abbott. It's worth a watch, if only to see Ellen getting down in her usual, offbeat style.

Continue reading Ellen DeGeneres sends up Matthew McConaughey's Lincoln ad

Ellen DeGeneres sends up Matthew McConaughey's Lincoln ad originally appeared on Autoblog on Mon, 29 Sep 2014 12:43:00 EST. Please see our terms for use of feeds.

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Managed Live Chat

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For Mazda Dealers, Mazda North American Operations associates, Mazda Customers and fans... This group is al about the Zoom Zoom of the auto industry! "We build Mazdas, what do you drive?"See More
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This ADM Group serves Toyota Dealers, Toyota Motos Sales associates, Toyota Region and Distributor associates and Toyota Customers and fans... See More
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Detroit Gave the World Freedom, Literal and Figurative

An Article by John Phillips published in Car and Driver.I live in a locale where it is fashionable—maybe mandatory—to excoriate the federal government for pretty much everything, from bark-beetle infestations to the “pernicious” pasteurization of milk to the disappearance of well-managed whorehouses where you could smoke before and after, well, anything at all.One particularly incendiary conversation starter is the government bailout of Chrysler and GM, despite an outcome so buoyant that it…See More
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Connecting with Automotive Marketing Communities

In this episode of "Get Your Social On", Amanda and Erin Ryan chat about Automotive Marketing communities your dealership can join and share articles, videos and images with like-minded people.
11 hours ago
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Connecting with Automotive Marketing Communities

In this episode of "Get Your Social On", Amanda and Erin Ryan chat about Automotive Marketing communities your dealership can join and share articles, videos...
11 hours ago
Ralph Paglia commented on Jim Barisano's blog post The VALUE OF DVS CUSTOMER
"As much as this post appears to be "Brochure-ware" I do appreciate Jim's personal perspective and agree with him in regards to his commentary on the cost of a full page ad in the Boston Globe. However, I would much rather have read…"
12 hours ago
Rebecca Kon's blog post was featured

Have Your Winterized Your Processes Yet?

Dare I say it...soon enough, it’s going to be winter, and when winter comes...you’re not going to share another Game of Thrones meme...but you are going to ensure that everyone (your staff, your vendors, etc.) is prepared for what happens in winter - such as holidays, bad weather, illness...maybe even snowball fights.So, what kind of processes are we talking about? Where can you get started in…See More
12 hours ago
Jim Barisano's blog post was featured

The VALUE OF DVS CUSTOMER

The VALUE OF DVS CUSTOMER I get the Boston Globe newspaper every day.  I’ve been reading it since I was old enough to read. Friends of mine who are fellow members of the New England Motor Press Association write for the Autos section.Being a car guy of sorts, I own more cars than I can fit into my garage.  My most recent…See More
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WheelsTVNetwork.com commented on Stan Sher's blog post Digital Dealer 17 Review with Stan Sher
"Great review! I thought the show was well attended, and better than Atlantic City. Looking forward to the next."
13 hours ago
Rebecca Kon posted a blog post

Have Your Winterized Your Processes Yet?

Dare I say it...soon enough, it’s going to be winter, and when winter comes...you’re not going to share another Game of Thrones meme...but you are going to ensure that everyone (your staff, your vendors, etc.) is prepared for what happens in winter - such as holidays, bad weather, illness...maybe even snowball fights.So, what kind of processes are we talking about? Where can you get started in…See More
14 hours ago
Jim Barisano posted a blog post

The VALUE OF DVS CUSTOMER

The VALUE OF DVS CUSTOMER I get the Boston Globe newspaper every day.  I’ve been reading it since I was old enough to read. Friends of mine who are fellow members of the New England Motor Press Association write for the Autos section.Being a car guy of sorts, I own more cars than I can fit into my garage.  My most recent…See More
14 hours ago
Paul Potratz posted a blog post

You'd Be Crazy Not To Read This

Do you have a defense strategy for car shoppers who leave your website? Are you losing traffic because your shoppers aren't converting? Your website is your best tool to drive people to your showroom. It's time to start capturing more of the traffic you already have. I explain how you can start capturing more of the traffic you already have with one simple tool on this weeks Think Tank…See More
14 hours ago
Alexander Lau commented on Lisandra Ramos's blog post 6 Social Media Updates Your Dealership Should Know About
"Social media companies that have made loads off of posting organically, thinking it still matters (besides "branding"), are just angry. Groups just have to adjust their processes. Agreed with Tim, pay to play is much better. Much more…"
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ADM Blog Posts

Have Your Winterized Your Processes Yet?

Posted by Rebecca Kon on October 1, 2014 at 1:08pm 0 Comments

Dare I say it...soon enough, it’s going to be winter, and when winter comes...you’re not going to share another Game of Thrones meme...but you are going to ensure that everyone (your staff, your vendors, etc.) is prepared for what happens in winter - such as holidays, bad weather, illness...maybe even snowball fights.

So, what kind of processes are we talking about? Where can you get started in preparing for winter?

Well, first let’s talk about the cheery stuff!

Send Your Team Home for the Holidays

When holidays come around, sometimes dealerships have closings so their employees can be with their families. However, your chat provider doesn’t always know when those closings are - unless you tell them.…

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The VALUE OF DVS CUSTOMER

Posted by Jim Barisano on October 1, 2014 at 12:58pm 1 Comment

The VALUE OF DVS CUSTOMER

 

I get the Boston Globe newspaper every day.  I’ve been reading it since I was old enough to read. Friends of mine who are fellow members of the New England Motor Press Association write for the Autos section.

Being a car guy of sorts, I own more cars than I can fit into my garage.  My most recent acquisition is a crystal-red 2015 Chevy Tahoe…getting ready for New England snow again.  And yet, I NEVER read the new car ads or autos listings in the Globe.  Being a baby-boomer, you would think that the paper is where I would go to find a car. WRONG.  I might be too old to enlist in the reserves but, like most baby-boomers, I’m not strictly old school.  I, like 95% of the adults in America, rely upon the web for my research; checking out specs and…

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Digital Dealer 17 Review with Stan Sher

Posted by Stan Sher on September 30, 2014 at 8:30pm 3 Comments

Anyone that knows me knows that I enjoy writing about our industry and reviewing conferences after I attend them.  Well it has been 2.5 years since I attended my last Digital Dealer conference in Orlando, FL. After 2.5 years of not attending I missed the vibe, the networking and the opportunities that this incredible conference provides to both dealers and vendor partners. From the moment I arrived felt at home, full of comfort and excitement to meet up with industry friends that I known over a six-year span.

 

First night:

I arrived on Monday evening in my summer clothes enjoying this nice weather before the weather starts to get cold soon in my neck of the woods.  After…

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How Much Is Your Branded Content Worth?

Posted by sara callahan on October 1, 2014 at 5:30am 1 Comment

It’s widely accepted that content created by third parties in general holds more value for businesses than content they create themselves.

Many have felt that consumers better trusted product information and reviews written by neutral persons. According to new research by Vibrant Media, however, that thought process may no longer be the case, if it ever was.

 

The Vibrant study included 1,000 Americans between the ages of 13 and 64 and revealed some interesting data that should serve as a wake up call for brands. Some of the study’s key finding includes:

 

  • “…one in three consumers rate the advertiser’s own website as the most useful source of information after seeing a product.”
  • “Sixty-four percent stated they were…
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5 Reasons to Shift Auto Marketing to 50-Plus in 2014-2015

Posted by Manny Luna on October 1, 2014 at 1:30am 0 Comments

U.S. auto sales have been racing ahead on the fast track, rising by 1.5 million in the last three years. Fueling the auto industry's acceleration is the 50-plus population, which contributed an amazing 84 percent of that growth. In fact, drivers 65-plus buy twice as many cars as those under 35.

With 2014 here and 2015 looking at us, the auto industry is looking forward to continuing its rebound. With several high-profile advertising events, which will …

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Updates for the 2015.5 Volvo Model Lineup

Posted by Jonathan Morales on September 30, 2014 at 11:30am 0 Comments

New Updates for 2015.5. Volvo Models! 

For the 2015.5. Volvo model year, Volvo has made three important new updates that are definitely worth mentioning. As we all know, Volvo has always been on the leading edge of comfort, convenience and safety and these new updates for the 2015.5 Volvo Model Lineup reflect just that!

1) Sensus Connect: Available on all 2015.5 Volvo Cars in NJ, the Sensus Connect system uses 3G Connectively technology to offer the following: 

  • Wi-Fi Hot Spot
  • Weather…
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Good Customer Service?

Posted by Mike Gorun on September 30, 2014 at 5:00am 0 Comments

Is your car dealership doing everything possible to keep your customers satisfied and happy?  Now, more than ever, your reputation for building relationships and retaining customers may depend on your company’s focus on providing the very best customer service.

 

How is good customer service defined?  There isn’t a clear cookie-cutter answer to the question on what makes up “good” service, however bad service is easier to define.  In your dealership, an extended time to receive a price on a vehicle, a phone that goes unanswered, or an email inquiry that takes hours, not minutes for a reply, could fall in the category of poor, or at least less than satisfactory customer service. And something as simple as giving the customer upfront, factual information the first time could mean the…

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The Best Advertising Analysis Tools Focus on Traffic, Leads, and Sales

Posted by Peter Martin on September 29, 2014 at 10:30am 1 Comment

It's very easy to get caught up in the big picture.

We're always told to look at the big picture. It's usually more easily accessible, particularly for car dealer personnel who have a thousand things they must get done every month. One could even make an argument that driving your business from a big picture perspective is what helped successful people like Steve Jobs and Elon Musk make their companies so great.

 

There's a problem with big picture thinking. It usually leaves very little room for digging into the details. This is one of the reasons that so many vendors in the automotive industry have asked their clients to adopt a big picture mentality when judging their products and…

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Chat on dealer websites up 75% over two years

Posted by Big Tom LaPointe on September 29, 2014 at 10:00am 0 Comments

The number of car dealers with live chat software on their websites has jumped dramatically in the past couple of years.

According to dealermarketshare.com, about 37% of the 34k dealer websites had code from a chat provider, up more than 75% over 24 months. This increase can be attributed to many factors, including greater consumer acceptance, word of mouth at dealer meetings and conferences, more aggressive marketing by chat providers, and a growing number of providers joining the market. With this increase, due diligence is key in deciding on a provider...

 

Quality of service provided through chat is critical, but dealers also want to…

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What You Can Do with $100 to Promote Your Dealership!

Posted by Rob Hagen on September 29, 2014 at 8:00am 4 Comments

As social media continues to grow, it’s about time it gets its own line item on your advertising budget. I’m not saying you need to totally replace other advertising means, but just that you need to trim a small portion off and dedicate it to social media.

As an example, I want to share with you a case study of a Valentine’s Day contest we did with one of our relatively new clients. They decided to invest in a $100 gift card. The basic premise was that people would submit couple pictures to the dealership, we put them in an album and they then had their friends and family like the pictures. The one with the most likes won.

A little about this dealership – they are in the outskirts of Knoxville TN and have a fantastic reputation in the community. At the time, they had about 600 likes on Facebook. The contest lasted a…

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Automotive Marketing and Car Dealer News from AutoBlog

Cadillac to bolster CT sedans with XT crossovers

Filed under: , , , ,

Cadillac SRX

Cadillac is moving swiftly to change up its naming scheme. Barely over a week ago we received our first indication that it was considering a different name its the upcoming flagship sedan previously known as LTS. Then Cadillac not only revealed the model would be called CT6, but announced that it would set the stage with a massive overhaul of its model nomenclature. And now we have another piece of the puzzle.

According to Forbes, Cadillac will not only rename its sedans with the letters CT, but will realign its utility vehicles under the banner of XT - both to be followed by a number indicating its place in the lineup. The one exception will be the Escalade, whose nameplate has such a strong following that it would be foolish for Cadillac to cast it aside. That leaves only the SRX (pictured above), but makes room for a new crop of crossovers said to be in the works.

It's a similar approach which Cadillac's new boss Johan de Nysschen took in revising the naming scheme at Infiniti. While it's bound to ruffle some feathers and scratch some heads in the beginning - especially since the company's current flagship sedan is called XTS - it's equally sure to make sense of it all in the long run. All we need to know now is what Nysschen and his marketing chief Uwe Ellinghaus plan to call the coupes.

Cadillac to bolster CT sedans with XT crossovers originally appeared on Autoblog on Wed, 01 Oct 2014 10:15:00 EST. Please see our terms for use of feeds.

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Google Blog Articles, News and More

Through the Google lens: search trends September 19-25

Spoiler alert! Those of you not caught up with Scandal might want to skim this one. -Ed.

This week, searchers learned how to get away with murder—and how not to get away with public criticism of prominent figures with important business relationships with your employer.

Shonda, Shonda, Shonda
TV fans, rejoice! This week brought premiere episodes for old favorite shows as well as hotly anticipated new ones. Top returning shows on search include CBS’s The Big Bang Theory (natch), and NBC’s The Blacklist and Chicago Fire. New shows that shot up the search ratings include Batman prequel Gotham and new family comedy black-ish.

But premieres week really came to a head on Thursday night, which we prefer to call the Night of Shonda. Producer Shonda Rimes has got ABC’s lineup locked up with Scandal, Grey’s Anatomy (in its final season this year) and the new How To Get Away With Murder, starring Academy Award-nominee Viola Davis. All three shows were in the top 10 hot searches the day of their premiere. True to form, Scandal’s season 4 debut left people with more questions than answers. Here's a sampling (spoiler alert!) of what searchers were asking during the show:
The end of an era
Derek Jeter first took the field as a New York Yankee in May 1995. Five World Series, more than 3,000 hits and nearly 20 years later, this weekend he will take to the diamond for a final game at Fenway against his archrivals, the Boston Red Sox. Though neither the Yankees nor the Sox made this season’s playoffs, anticipation for Jeter’s farewell at-bat was already high. But last night, after giving baseball fans so many memorable moments over the years, he gave us one more. In his final game at Yankee Stadium, Jeter’s ninth-inning walk-off single gave the Yankees a win over the Orioles, provided the world another excuse to search for the star shortstop, and was a fitting ending to Jeter’s fairy-tale career.

Over on the political field, Attorney General Eric Holder announced on Thursday that he is stepping down. Holder will leave behind a large and sometimes complicated legacy on issues including same-sex marriage, voting rights, criminal justice, national security and government secrecy. He’ll go down in history as the fourth longest-serving and first black AG.
NFL in the news
The NFL continues to be in the news for more than just its games. First, NFL commissioner Roger Goodell gave a press conference on Friday addressing the league’s issues with domestic violence. Then, on Monday, prominent sportswriter Bill Simmons was suspended for three weeks by ESPN after he called Goodell a liar in his podcast “The B.S. Report.” Simmons is prohibited from tweeting or other public communications until October 15, but Sports Guy supporters took to the web on his behalf, fighting to #FreeSimmons. Finally, this week’s season premiere of South Park featured a malfunctioning “GoodellBot” and a plotline about the controversy over Washington’s team name.

Happy 5775
Shana Tova! That’s what a lot of people were saying (and searching) as people worldwide dipped apples in honey and celebrated Rosh Hashanah, the Jewish New Year. The holiday was the fourth hottest search trend on Wednesday.

Tip of the week
Google can help you get a good deal on your next airplane ticket. When the price drops on a flight you’ve been researching on Flight Search, you may see a Now card letting you know. Just tap the card to quickly and easily book your trip. This works on the latest version of the Google app on Android in the U.S.

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Automotive Marketing News

The Big (Detroit) 3 are back on top, with nudge from Fiat

The Big 3 are back. Though maybe not for long. The top of September's U.S.

Irma Elder, first woman to own a Ford dealership in Detroit area, dies at 84

Irma Elder, CEO of Elder Automotive Group and the first woman to own a Ford dealership in the Detroit area, died today. She was 84.

Bollywood actor and Olympic athlete boost Hyundai, Nissan

Hyundai's "Xtra Love" features Indian film titan Shah Rukh Khan.

Ford sets goal of 9.4M global sales by 2020, cuts profit outlook for '14

Ford aims to raise global sales 52 percent annually by 2020 by tapping fast-growing Asian markets, investing heavily in Lincoln, and expanding its global offerings of small cars and utility vehicles.

Wrong move for Cadillac -- the creative vibe is in Detroit, not New York

It seems like GM is missing a big opportunity in moving Cadillac's headquarters to trendy SoHo in New York. I know I'm biased, but I can't think of many cooler places to have a marketing office than Detroit.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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