Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Official ADM Hash Tag: #ADMPC
Benefits of ADM Professional Community Membership:
PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC
2701 N. Rainbow Blvd.
Las Vegas, NV 89108
Editor, Social Media
Editor, Reputation Management
Editor, From The Trenches
Editor, GM's Perspective
Editor, Vehicle Presentation Videos
Editor, Video SEO
Editor, Content Marketing
Added by Cory Mosley on November 11, 2015
Added by Cory Mosley on November 4, 2015
Added by Craig Lockerd on November 25, 2015
Added by Jeff Glackin on November 6, 2015
Added by Timothy Martell on November 24, 2015
Added by Larisa Bedgood on November 19, 2015
Added by Mark Frost on November 3, 2015
Added by David Metter on November 27, 2015
Added by Paul Moran on November 27, 2015
Added by Joseph Little on November 5, 2015
Added by Kris Rosychuk on November 19, 2015
Added by sara callahan on November 11, 2015
Added by Anne Fleming on November 4, 2015
Started by Garry House in Uncategorized or Does Not Fit Into Any Pre-Defined Category Nov 19. 0 Replies 0 Likes
Started by Stephon Jones in DEALERSHIP TRAINING and CONSULTING SERVICES - In-Dealership Training, Web Learning Tools, Digital Marketing Consultants, BDC Installation Services, DVD Based Learning and Online Webinars Nov 12. 0 Replies 1 Like
Started by Katie Barth in AUTO INDUSTRY NEWS - Discussions about Auto Industry, including dealerships, car companies and government, but not about suppliers (see cetegory). Last reply by Katie Barth Oct 30. 2 Replies 1 Like
Started by Garry House in Uncategorized or Does Not Fit Into Any Pre-Defined Category Oct 28. 0 Replies 0 Likes
Started by Kyle Hayden in Uncategorized or Does Not Fit Into Any Pre-Defined Category. Last reply by Big Tom LaPointe Oct 22. 1 Reply 0 Likes
Started by Big Tom LaPointe in AUTO INDUSTRY NEWS - Discussions about Auto Industry, including dealerships, car companies and government, but not about suppliers (see cetegory). Last reply by Big Tom LaPointe Oct 22. 3 Replies 1 Like
Started by steve john in INVENTORY MERCHANDISING - Vehicle Listing Sites, Inventory Management, Data Services and Related Topics about optimizing results from vehicle inventory marketing partners. Last reply by Larisa Bedgood Oct 15. 1 Reply 0 Likes
Started by Garry House in Uncategorized or Does Not Fit Into Any Pre-Defined Category Oct 2. 0 Replies 0 Likes
What Is Your Game Plan?
You spend a lot of time in meetings and discussing your strategies. On this week's Hard Facts, Samantha teaches you how to make sure everyone works together to reach your goals and ensure everyone is accountable.
Those options, however, have progressed and today’s consumers have moved on from phone calls and e-mails to air their complaints. They now turn to review sites and social media in an effort to get businesses to rectify a perceived wrong. Yes, some of these complaints may escalate into a revenge-sort of rant by an unhappy customer. But, oftentimes a consumer is simply at their wits end after attempting to get the problem solved via traditional methods. Consumers are now getting wise to the fact that taking their unhappiness to social media may be the best way to get their problem solved.…Continue
A quality live chat product on your dealership website is a great way to greet shoppers and start the sales or service experience. But if two to four percent of visits turn into a live chat conversation, it can show up as bounce in your Google Analytics reports when they submit lead information and don’t return to the site.
Google Analytics is one of the most complicated free gifts I’ve seen since my last erector set. It is an incredibly powerful tool that I liken to driving a Prius using the cockpit of a Boeing 777 commercial jet. There is a reason dealers turn to specialists like Brian Pasch, Paul Potratz, JD Rucker, C-4 Analytics and other companies to set up and help analyze their Google Analytics. Figuring out…Continue
In a study published this month by Google’s Automotive division titled, “The 5 Auto Shopping Moments Every Brand Must Own,” it’s crystal clear that dealers need to have a strong mobile strategy in order to stay in the game.
The study breaks the car buying experience down into five moments. Three of them are dominated by consumers using mobile devices to gain information. This information is key to what they buy and where they buy it.
According to Google, the five auto shopping moments every brand must own are:
1. Which car is best?
2. Is it right for me?
3. Can I afford…Continue
Google will look different for users due to its latest updates to Google+. Latest improvements focus on Communities and Collections, placing those features front and center for Google social media users to access and use more easily. Communities alone averages around 1.2 million new joins per day, and although Collections is the newer of the two, it is growing even faster. Communities and Collections serve as gathering places to share common interests, and the redesign by Google makes them easier to access and more streamlined. Google+ is now focused around interests and is more user-friendly, as well as…Continue
If you’re on any social media platform, there’s no doubt that you’ve seen or heard of a multitude of topics where someone somewhere was offended. Not counting obvious religious, political or other volatile topics - there are many that seem, well, baffling. Take for example, the University of Ottawa’s decision to cancel its yoga class over concerns that cultural issues could offend students. Another recent example involved Starbucks decision to remove Holiday words and symbols from its traditional red cup which quickly went viral with detractors claiming that Starbucks hated Christmas. Target got into a mess recently with a Christmas sweater they sell that has the words “Obsessive Christmas Disorder” on it. People called them insensitive to those with mental health conditions. There are far too…Continue
What do you want from SEO? If I had to guess, I'd say "more traffic" or "more leads" are at the top of your goals list.
The problem is, those things don't just happen on their own.
One way to accomplish these goals is to pursue link building by creating amazing content. Links are one of the most important signals Google uses to rank websites. They act as endorsements and help Google understand how sites are related and which pages offer the best information on any particular topic.
Below, I'll provide a guide to help you better understand link building, learn from the success of other sites, and create content that…Continue
Edmunds.com Director of Industry Analysis Jessica Caldwell says that Black Friday will play a very big part in November…Continue