Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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Automotive Marketing Professional Community Serves Car Dealers

The Official ADM Professional Community Hash Tag is: #ADMPC

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

Professional Community

2701 N. Rainbow Blvd.
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Ralph Paglia

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

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Editor, Content Marketing

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Learn More About Digital Marketing... Watch the Video Referenced Below!

Latest ADM Activity - Click "More" at bottom!

Tom Gorham liked Brian Cox's blog post Don’t Be So Serious!
8 hours ago
Kevin C Kempff Sr. left a comment for Ralph Paglia
"Ralph,    I have just moved from a Ford dealership, to a Chevy/GMC/Buick/Cadillac store. I was assigned the duty of trying to add some lead source companies, to help generate more internet business.  I was hired to specifically help…"
17 hours ago
Paul Rushing commented on Paul Potratz's blog post What Exactly Are We Selling?
"Have you ever sold a car retail?"
17 hours ago
Jody DeVere updated their profile
17 hours ago
Kevin C Kempff Sr. and Ralph Paglia are now friends
18 hours ago
Anne Fleming posted a blog post

How Customer-Centric is Your Dealership? Take the Test!

We are well into December. It's time to take stock of your year and your accomplishments. It’s definitely time to have fun and to be mindful of what is ahead. As we turn the corner into a new year, 2015, today’s Women’s Wednesday you are invited to take a short, interactive quiz to evaluate where there is room to expand your dealership’s customer excellence. And in doing so, your competitive edge.The idea to establish a quick test came from a family of dealerships with extraordinarily high CSI…See More
18 hours ago
John Sternal posted a blog post

END-OF-YEAR LEASE DEALS; MONTHLY PAYMENT MINDSET FUEL RISING LEASE CREDIT APPROVALS ENTERING DECEMBER, the nation’s largest car lease marketplace, reports lease credit approvals during November continued to increase, fueling even more end-of-year momentum for lease applications and vehicle exchange rates. November saw an approvals rate of 84.2%, the second-highest monthly lease approvals rate during 2014 (August saw 85.7%).The monthly approvals rate was driven by early holiday lease campaigns and offers, with a rising number of lessees exchanging vehicles from brands such as…See More
20 hours ago
Clark Faint updated their profile
23 hours ago
Tom Gorham liked Paul Potratz's blog post What Exactly Are We Selling?
samauden replied to Mike Elliott's discussion 7 phrases that improve the customer experience
"These words or tactics shall definitely instill confidence about a company from customer's perspective.Also, these shall also help in boosting the employers confidence while dealing with the customers"
Renee Hans is now a member of Automotive Digital Marketing ProCom
Mike Elliott posted discussions
Paul Potratz posted a blog post

What Exactly Are We Selling?

Market To A LifestyleEach person leads a different lifestyle than the next so stop with the general ads and start getting more specific! Make your audience feel like you're speaking directly to them. Talk about the tough trucks on your lot and target it to construction workers, people with boats, or even those interested in country music. On this episode of Think Tank Tuesday,…See More
Theresa Wells posted a status
"Happy Holidays and a Prosperous New Year from the Team at Vision Glass Toronto Ltd."
Theresa Wells posted a photo
Tom Gorham liked Ralph Paglia's blog post Dealer Marketing Magazine Asks: Who Invented Online Car Shopping?
Michael commented on Ralph Paglia's blog post Delivering Conversion Focused Mobile Experience More Challenging Than Predicted
"Someday the automotive Industry will catch up in marketing as other Verticals using more Data Integrative Tools. The sooner the better."
Paul Mirek commented on Paul Mirek's blog post R.I.P Organic Reach: Now Let’s Talk About Engagement
"Thanks for reading and liking, Michael."
Byron Tyers commented on Byron Tyers's blog post Did your last marketing campaign feature a dedicated landing page?
"Tom, absolutely. Plenty of our dealers have websites that are unable to provide "distraction-free" pages. What's equally important is finding a provider who can react quickly to an on-the-fly marketing campaign. Let's face it -…"
Big Tom LaPointe commented on Byron Tyers's blog post Did your last marketing campaign feature a dedicated landing page?
"A brilliant fundamental - probably something to shop for when looking at providers - aren't some providers more adaptive to this than others?"

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Don’t Be So Serious!

Posted by Brian Cox on December 15, 2014 at 6:30am 0 Comments

A little over a month ago, a couple of employees at a car dealership in Illinois published a music video on YouTube titled “Keys In A Box,” which parodied a sketch from Saturday Night Live.

These two individuals proceeded to have a great time and showcased their dealership in a creative and fun way. Their reward? Over 67,000 views in just one month, as well as compliments from Jalopnik, Edmunds and AdWeek. I wouldn’t be surprised if this helps place the dealership top-of-mind when a local customer is ready to buy their next vehicle.


Having fun with your branding and being creative with any videos can help you stay top-of-mind with your customer base. Think of the Volkswagen commercial that debuted a few Super Bowls ago – the one…


What Exactly Are We Selling?

Posted by Paul Potratz on December 16, 2014 at 9:00am 1 Comment

Market To A Lifestyle

Each person leads a different lifestyle than the next so stop with the general ads and start getting more specific! 

Make your audience feel like you're speaking directly to them. Talk about the tough trucks on your lot and target it to construction workers, people with boats, or even those interested in country music.

On this episode of Think Tank Tuesday, learn how to give your ads a more personal feel that users can connect with.

Stop Viewing it as Reputation Management and more Like Identity Marketing

Posted by Peter Martin on December 15, 2014 at 10:13am 0 Comments

Reputation management has been around for longer than the internet. It's not new. In the past, it's been considered public relations, branding, customer service, word of mouth; the list of different components associated with old school reputation management is huge.

In the automotive industry, it's become a buzzword that encompasses all of these things to some extent. It has been more easily quantified in the form of online reviews on sites like Yelp, Google+, and DealerRater, but it's still pretty much the same thing that it's always been. Treat customers right, fulfill their needs, address their concerns, and ask them to tell others about their experience. That's how reputation management has always been and that really hasn't changed.

What has changed is the way…


Proactive Live Chat

Posted by TERRY GIBSON on December 11, 2014 at 2:16pm 0 Comments

WestJet: A No Holds Barred Customer Loyalty Strategy

Posted by Richard Holland on December 11, 2014 at 5:00am 0 Comments

Last year, WestJet pulled off an elaborate scheme whereby flight passengers met with a virtual Santa at the gate to share any Christmas wishes. Upon arrival, these passengers were beyond delighted to discover the very gifts they had just wished for circling the baggage carousel. The whole caper was filmed and edited into a story that has been viewed by over 37 million people to date.


Just last week, WestJet pulled it off again. This time, however, they chose to take their holiday plans to a small, poverty-stricken village in the Dominican Republic. Santa’s sleigh was staged in the middle of the village, where both children and adults could relay their Holiday needs and wishes to Santa via video. Not long afterwards, a huge party was held to…


3 Horrifying Fails of Dealership Follow-Up Emails

Posted by Rebecca Kon on December 10, 2014 at 12:33pm 1 Comment

Your dealership follow-up process impacts the effectiveness of everything from your live chat service to your advertising efforts. Without proper follow-up, shoppers don’t buy...and then your dealership doesn’t make any money.

With that in mind, and you might want to sit down for this...after doing some research, I’ve discovered a horrifying reality…the email follow-up process is broken for many dealerships.

Yes, you read that right. The email follow-up process is broken, and it needs mending ASAP!

So in an effort to repair the dealership email follow-up process, I’ve outlined below three ways that dealership emails are currenting failing, and also given the solutions dealerships can use to prevent these horrible email fails and win back their shopper satisfaction and sales!…


R.I.P Organic Reach: Now Let’s Talk About Engagement

Posted by Paul Mirek on December 10, 2014 at 10:30am 13 Comments

Answers to your burning questions about Facebook’s big changes—and what you can do next 

With a single blog post, Facebook sent tremors through the marketing community in mid-November. The cause? A forthright admission that “new volume and content controls for promotional posts” will significantly decrease the distribution of this type of content starting in January 2015.  

Is this going to make things tougher for your dealership? Well, most likely—but making the most of free marketing tools, whether it’s social media or SEO, has never been a sure thing. However, just how much your dealership should be worrying depends on where you’re focusing your social…


How To: Handling The Showrooming Customer At Your Dealership – AutoMotion Webinar

Posted by Josh Knutson on December 10, 2014 at 7:30am 0 Comments

Showrooming has taken over the automotive industry with mobile customers changing the way in which dealerships interact with consumers:

  • Are customers shopping your competitors right on your showroom floor?
  • Has your dealership become over-run with smart phone engaged consumers, and you don’t know how to handle them?
  • Are you loosing car sales due to your lack of strategy to handle the mobile shopper?

If you answered YES to all the above, then this educational webinar is for you!

** Stay tuned for the LIVE dealership question and answer session at the end of the…


Saving Money is Often a Matter of Saving Time

Posted by Jim Jabaay on December 9, 2014 at 10:48pm 0 Comments

In the car business, we often look to increase sales while decreasing spend. We're a budget-conscious industry, so that normally means spending less money and doing things manually. In many cases, that's fine. In some instances, the money saved by doing things manually actually costs a dealership more in the way of time spent.

Time is money. We've all heard the idiom. It's very true, particularly when it comes to automotive digital marketing. It's very easy for dealers to fall into the trap of cutting costs for the sake of cutting costs, but when does the cost savings actually start costing you money?

In our segment of the industry, the easy example is to look at Craigslist, eBay Motors, and social media as places where dealers can post inventory manually. It's not hard but it does…


Scion Selects 3 Birds to Energize its Dealer Communications Program

Posted by Paul Mirek on December 8, 2014 at 2:08pm 0 Comments

All-new Scion Showroom digital newsletter offers new way for brand to communicate with dealers and staff

Chapel Hill, N.C., December 8, 2014 – Building on proven experience in consumer-focused branded messaging, 3 Birds is honored to announce its selection as the exclusive provider for Scion’s internal dealership and staff communication newsletter, Scion Showroom. The partnership kicked off in June 2014 and breaks new ground in translating Scion’s Tier 1 branding principles and marketing and advertising support to the Tier 3 level. 3 Birds is responsible for all major elements of the communications program, including creative and content asset development, responsive web design technology, and easy email sending and tracking to further Scion’s goals of continuous innovation,…


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ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

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