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Added by J.D. Rucker on September 19, 2014
Added by Mike Esposito on September 16, 2014
Added by Ralph Paglia on January 23, 2010
Johan de Nysschen isn't afraid of taking quick, decisive actions, even if they are criticized. Since taking the wheel at Cadillac, he instigated moving the luxury division's base of operations to Manhattan's SoHo neighborhood and introduced a new naming scheme for the future of the brand, like he did at Infiniti. The polarizing boss recently explained his feelings about the future of Cadillac in more depth on his Facebook page, but unfortunately only his friends could read it. Thankfully, Daily Kanban posted much of the strongly worded missive for the whole world to see.
Much of the message examines the decision to move some employees to New York. De Nysschen claims that it's all about giving Cadillac distance from Detroit to reshape itself. It allows for, "No distractions. No side shows. No cross-brand corporate considerations. No homogenized lowest common denominator approach. Just pure, unadulterated, CLASS."
De Nysschen's isn't afraid of stepping on some toes to make his point, either. He claims that after announcing the move to SoHo, he received, "emails from GM retires suggesting that is the dumbest idea since the Cimmaron. I quietly wonder if any of them had a hand in creating that masterful monument to product substance."
De Nysschen also briefly takes aim at those critiquing the model naming scheme change, as well. "I do not determine strategy based on the unfiltered observations of people who do not have a 360 degree understanding of the problem," he writes.
The new boss curtly ends the message: "So, Detroit fans, I love your city, the success of Cadillac will be your success, the majority of our jobs remain in Detroit, and as we grow, these will increase too. But other than that - don't mess with me."
The current goal for Cadillac's leaders is to raise its brand perception and maybe take a step towards being the standard of the world again. After only being at the task for a few weeks, de Nysschen is certainly showing laser focus on getting the job done, no matter who gets upset at how he does it.
Added by J.D. Rucker on September 28, 2014
Posted by Tyson Madliger on September 29, 2014
Added by Jeffery Sterns on September 28, 2014
Added by J.D. Rucker on September 26, 2014
Added by Ralph Paglia on September 25, 2014
Added by Richard Holland on September 18, 2014
Added by J.D. Rucker on September 19, 2014
Added by Automotive Media Partners, LLC on September 4, 2014
Added by Ralph Paglia on September 13, 2014
Added by J.D. Rucker on September 2, 2014
Started by Heather Gallay in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic. Last reply by Carl Maeda 10 hours ago. 1 Reply 0 Likes
Started by Tyson Madliger in AUTO INDUSTRY NEWS - Discussions about Auto Industry, including dealerships, car companies and government, but not about suppliers (see cetegory). Last reply by Tom Gorham 17 hours ago. 4 Replies 4 Likes
Started by Mike Elliott in Uncategorized or Does Not Fit Into Any Pre-Defined Category on Monday. 0 Replies 0 Likes
Started by Matthew Smolik in INVENTORY MERCHANDISING - Vehicle Listing Sites, Inventory Management, Data Services and Related Topics about optimizing results from vehicle inventory marketing partners. Last reply by Carl Maeda on Thursday. 1 Reply 0 Likes
Started by Justin Grubb in Uncategorized or Does Not Fit Into Any Pre-Defined Category. Last reply by Justin Grubb Sep 19. 2 Replies 1 Like
Started by Ralph Paglia in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC). Last reply by Louie Baur Sep 14. 45 Replies 10 Likes
Started by Mike Elliott in Uncategorized or Does Not Fit Into Any Pre-Defined Category Sep 13. 0 Replies 0 Likes
Started by Jon Borgeson in Uncategorized or Does Not Fit Into Any Pre-Defined Category. Last reply by Alexander Lau Sep 12. 2 Replies 1 Like
Anyone that knows me knows that I enjoy writing about our industry and reviewing conferences after I attend them. Well it has been 2.5 years since I attended my last Digital Dealer conference in Orlando, FL. After 2.5 years of not attending I missed the vibe, the networking and the opportunities that this incredible conference provides to both dealers and vendor partners. From the moment I arrived felt at home, full of comfort and excitement to meet up with industry friends that I known over a six-year span.
I arrived on Monday evening in my summer clothes enjoying this nice weather before the weather starts to get cold soon in my neck of the woods. After…
Many have felt that consumers better trusted product information and reviews written by neutral persons. According to new research by Vibrant Media, however, that thought process may no longer be the case, if it ever was.
The Vibrant study included 1,000 Americans between the ages of 13 and 64 and revealed some interesting data that should serve as a wake up call for brands. Some of the study’s key finding includes:
U.S. auto sales have been racing ahead on the fast track, rising by 1.5 million in the last three years. Fueling the auto industry's acceleration is the 50-plus population, which contributed an amazing 84 percent of that growth. In fact, drivers 65-plus buy twice as many cars as those under 35.
With 2014 here and 2015 looking at us, the auto industry is looking forward to continuing its rebound. With several high-profile advertising events, which will …Continue
New Updates for 2015.5. Volvo Models!
For the 2015.5. Volvo model year, Volvo has made three important new updates that are definitely worth mentioning. As we all know, Volvo has always been on the leading edge of comfort, convenience and safety and these new updates for the 2015.5 Volvo Model Lineup reflect just that!
1) Sensus Connect: Available on all 2015.5 Volvo Cars in NJ, the Sensus Connect system uses 3G Connectively technology to offer the following:
Is your car dealership doing everything possible to keep your customers satisfied and happy? Now, more than ever, your reputation for building relationships and retaining customers may depend on your company’s focus on providing the very best customer service.
How is good customer service defined? There isn’t a clear cookie-cutter answer to the question on what makes up “good” service, however bad service is easier to define. In your dealership, an extended time to receive a price on a vehicle, a phone that goes unanswered, or an email inquiry that takes hours, not minutes for a reply, could fall in the category of poor, or at least less than satisfactory customer service. And something as simple as giving the customer upfront, factual information the first time could mean the…Continue
It's very easy to get caught up in the big picture.
We're always told to look at the big picture. It's usually more easily accessible, particularly for car dealer personnel who have a thousand things they must get done every month. One could even make an argument that driving your business from a big picture perspective is what helped successful people like Steve Jobs and Elon Musk make their companies so great.
There's a problem with big picture thinking. It usually leaves very little room for digging into the details. This is one of the reasons that so many vendors in the automotive industry have asked their clients to adopt a big picture mentality when judging their products and…Continue
According to dealermarketshare.com, about 37% of the 34k dealer websites had code from a chat provider, up more than 75% over 24 months. This increase can be attributed to many factors, including greater consumer acceptance, word of mouth at dealer meetings and conferences, more aggressive marketing by chat providers, and a growing number of providers joining the market. With this increase, due diligence is key in deciding on a provider...
Quality of service provided through chat is critical, but dealers also want to…Continue
As social media continues to grow, it’s about time it gets its own line item on your advertising budget. I’m not saying you need to totally replace other advertising means, but just that you need to trim a small portion off and dedicate it to social media.
As an example, I want to share with you a case study of a Valentine’s Day contest we did with one of our relatively new clients. They decided to invest in a $100 gift card. The basic premise was that people would submit couple pictures to the dealership, we put them in an album and they then had their friends and family like the pictures. The one with the most likes won.
A little about this dealership – they are in the outskirts of Knoxville TN and have a fantastic reputation in the community. At the time, they had about 600 likes on Facebook. The contest lasted a…Continue
Journey by car is usually a great experience if you are going on a holiday, especially if you are travelling with your family. It becomes even more enjoyable if you have a kid with you. This means you can remain enchanted in the kid’s acts while travelling. But if you are traveling in a car, you need to remain aware of the fact that travelling in the car is not as easy for your kid as it is for you. There are quite a few things that you need to take care of while taking your baby for a ride.
Install Car Safety Seats for Your Kid
Seat belts are surely one of the major forms…Continue
The past two years has seen a decrease in the number of website leads for many dealers. We're getting more visitors and fewer people filling out lead forms. The trend has caused what I've seen as an increase in the number of calls to action on pages, particularly on inventory pages. This is a mistake.
The truth is this: more is not more. It's less when it comes to calls-to-action. You don't need to have a dozen of different ways for people to contact you. You simply need to make the right ones the focus and to make others stand out.
It's something that I've wanted to discuss for a long time, but only now and I comfortable doing so because I have no horse in the race. I no longer work for a company that sells websites, so it's easy for me to go after the website providers…Continue