Automotive Digital Marketing Professional Community
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Ralph Paglia
Editor-in-Chief
David Johnson
Editor, Social Media
Dan Weik
Editor, Reputation Management
Dr. Elizabeth Archuleta
Voice of the Female Car Buyer
Tom Gorham
Editor, From The Trenches
Richard Bustillo
Editor, General Manager's Perspective
Ken Beam
Editor, Vehicle Presentation Videos
J.D. Rucker
Editor, Social Media SEO
Automotive Social Media Marketing Links and Connections
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Automotive Digital Marketing Videos
Automotive News Videos
Kia's Soul-Selling Sprint (12/5/13)
Bonus-seeking dealers got one day to book sales; Audi crossover concept; GM 'insourcing' call centers; Nissan taxi promo. Buying Car With 'Bitcoins' (12/9/13)
Dealer accepts digital currency for used Tesla; Hyundai ends policy requiring arbitration of warranty disputes; GM's right-side plight. Lexus Sits Out Price War (12/6/13)
Sister brands Scion, Toyota give luxury make a CAFE advantage; BMW, Benz and Mandela; Acura debuts in Gran Turismo 6. Akerson Tackles 'Retro GM' (12/6/13)
CEO grew frustrated by 'confusing' overlap of Chevy, Opel; auto woes in Australia; China boost for Nissan; BMW's art car. Mustang's Big Moment (12/5/13)
Car is longer, sleeker and destined for world markets; Mulally's FAQ; Honda offers cash to boost sales; unplugging at Toyota? String Automotive Provides the Auto Industry's Exclusive Google Analytics Certified Dealer Websites
Top 5 Most Popular Automotive Marketing Videos of Past 30 Days
2. 2014 VW Jetta Union Co. NJ 07083 - Watch This BEFORE You Buy One!
Added by Ken Beam on December 5, 2013
3. Houston Auto Leasing | Lease vs Buy? | Lease Deals in Houston, Texas
Added by Manny Luna on December 4, 2013
4. Waxahachie, Texas 2014 Chevy Camaro Dealer Prices Maypearl, TX | 2014 Camaro Specials Midlothian, TX
Added by Manny Luna on December 4, 2013
5. Waxahachie, TX Chevy Dodge Jeep Ram Community Involvement Dallas, TX | Local Community Ennis, TX
Added by Manny Luna on December 4, 2013
Top 5 Automotive Marketing Forum Discussions - 30 Days
1. Why the Dealership Selling Method is the LAST thing to change!
Posted by Tom Vann on November 11, 2013
2. The BEST Dealership Web Sites? How do you know which ideas are BEST?
Posted by Tom Vann on December 1, 2013
4. Can someone explain to me the rationale behind the several websites offered by TK Carsites?
Posted by Kilane Horn on November 16, 2013
Wards Auto Dealer News
A Hollywood Tragedy Serves to Remind of the Importance of a Top Personal Injury Attorney
LOS ANGELES, Dec. 9 2013 /PRNewswire/ -- In recent years, Cameron Y. Brock has garnered a well-earned reputation as the personal injury lawyer Los Angeles residents trust when unfortunate events like vehicle collisions occur. As the premier motorcycle accident attorney in Los...
Mears Transportation - the Leader in Luxury Airport Transportation - Awarded Certification for Sustainable Transportation
ORLANDO, Fla., Dec. 9, 2013 /PRNewswire/ -- Mears Transportation -- the leader in luxury airport transportation -- announced it has been awarded the Certification of Sustainable Transportation (CST) by the University of Vermont, achieving an eRating for its fleet of more...
Group 1 Automotive Acquires Six Franchises in Columbus, Georgia
Honda brand is popular in the Seattle area
Davenport auto buyers seek space and performance for winter driving
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Top 20 ADM Professional Community Content Posts of Past 7 Days
Top 5 Most Popular Automotive Marketing Photos of Past Month
Google Says to do what?
by Manny Luna Google Says to do what?
Source:http://www.seroundtable.com/ Getting Google Certified to become a Partner Doesn't Make Anyone a Internet Marketing Expert
by Manny Luna Getting Google Certified to become a Partner Doesn't Make Anyone a Internet Marketing Expert vuboy
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by Manny Luna https://www.dealercreditapp.com/?vid=12657942
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Buying a new or used car or refinancing an existing car loan? Find out how our car and auto loan financing services can help steer you in the right direction.
PICK UP THE PHONE NOW to schedule your test drive! We Finance All Types of Credit!(281) 907-9158 The Real Hard Facts About SEO
by Manny Luna Statistics can be a wonderful thing. They can show us information that can guide our decisions and bring us to see things in better focus. They can distract us, taking us down an incorrect path based upon lack of understanding. They can entertain us.- J.D. Rucker
Click Here to see Just the Facts and source... About Internet Marketing [Infographic]http://ning.it/1cxEZBl Automotive Marketing Community Professionals
Learn More About Digital Marketing... Watch the Video Referenced Below!
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Darial Clewis replied to John Iorio's discussion I NEED A GOOD MITSUBISHI LEAD PROVIDER"The best leads are the ones you produce yourself. At least you know they are reasonable fresh. You've actually got more hot leads than you realize, but collection is key."
Manny Luna commented on J.D. Rucker's blog post Google +Post Ads Take the Social Network Out Onto the Web"JD, this is powerful! "
Timothy Martell posted a blog postGoogle Updates PageRank
It seemed that Google had all but given up on keeping PageRank up to date. In the past year, it had only been updated a single time, back in February of 2013. Well, the long PageRank drought it now over, because as an early Christmas present, Google has updated PageRank across the web. Let's take a look at how the new PageRank landscape looks and what it means for your …See More
John Sternal posted a blog postChanges Occur During Conventional Softness in Smaller Vehicle Values
Hello and welcome to this week’s Used Car Market Report from Ricky Beggs and Black Book. The Thanksgiving holiday and Black Friday are well behind us and we have had a full week of retail and wholesale activity to digest. Compared to the holiday shortened auction week, the activity and conversion rates made mostly a u-turn this past week. The movement and necessary adjustments for the week supported the…See More
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I NEED A GOOD MITSUBISHI LEAD PROVIDER
Started by John Iorio in Uncategorized or Does Not Fit Into Any Pre-Defined Category. Last reply by Darial Clewis 4 hours ago. 2 Replies 1 Like
Can someone explain to me the rationale behind the several websites offered by TK Carsites?
Started by Kilane Horn in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices. Last reply by Timothy Martell on Thursday. 8 Replies 0 Likes
2015 Ford Mustang Reveal, Questions, Expectations, Pictures and More!
Started by Jonathan Morales in AUTO INDUSTRY NEWS - Discussions about Auto Industry, including dealerships, car companies and government, but not about suppliers (see cetegory). Last reply by Jonathan Morales on Thursday. 4 Replies 0 Likes
Craigslist Now Charging $5. How will this affects you?
Started by Michael Badders in INVENTORY MERCHANDISING - Vehicle Listing Sites, Inventory Management, Data Services and Related Topics about optimizing results from vehicle inventory marketing partners. Last reply by Michael Badders Nov 26. 3 Replies 0 Likes
Craigslist webinar Q&A. What the changes mean to your dealership marketing.
Started by Michael Badders in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic. Last reply by Michael Badders Nov 26. 1 Reply 0 Likes
AutoMax Recruiter/ Trainers Needed Now
Started by Craig Lockerd in HELP WANTED - Human Resources, Job Postings, Career Management, Recruiting and Hiring, Positions Sought, Pay Plans, Anything Hiring or Career Related. Last reply by Craig Lockerd Nov 21. 1 Reply 1 Like
Capturing customers on video
Started by Nate Wiener in VIDEO - Multimedia and Video Marketing Related Discussions, including Video SEO, YouTube, Video Email, etc.. Last reply by Manny Luna Nov 19. 2 Replies 0 Likes
My Dealership took over Google with YouTube!
Started by Brian Mello in VIDEO - Multimedia and Video Marketing Related Discussions, including Video SEO, YouTube, Video Email, etc.. Last reply by Brian Mello Nov 19. 7 Replies 1 Like
Automotive Advertising Explained by Borrell Associates - Endorsed by the ADM Professional Community for Research Excellence - No Fees Have Been Paid
ADM Blog Posts
Vendors Need To Connect On The Ground Level
Posted by Chris Hill on December 3, 2013 at 7:30pm 3 Comments 3 Likes
As I think about the sheer lack of training that exists in the car industry today.
I find myself disgusted by the lack of expectations dealers have for their…
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Is Your E-Commerce Dept. Truly Making Enough Phone Calls
Posted by J.R. Batchelor on December 7, 2013 at 5:17pm 0 Comments 0 Likes
As I was talking strategy with a good friend of mine who is a GM of two rooftops we got into a discussion about which strategy is most effective in the automotive internet sales world i.e. coordinators vs. floor sales people making the calls.
We all know that the hardest part in the…
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Your Social Media Value Depends on Creativity to Increase ROI
Posted by Erin Ryan on December 6, 2013 at 9:22pm 0 Comments 4 Likes
As a business you need to add social media value with every social network you choose for your brand. When choosing a social network you should first think about what it could provide for you from a social viewpoint and an SEO aspect. Never just join a social network without thinking…
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Five Things You Didn’t Know You Could Do With Your Facebook Page
Posted by Amanda Ryan on December 6, 2013 at 2:30pm 0 Comments 4 Likes
Top Ten Blogs and News for Auto Dealers: December 2nd-6th
Posted by Rebecca Kon on December 6, 2013 at 10:36am 0 Comments 0 Likes
ActivEngage brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the globe. In this weekly edition--GM Drops Chevy in Europe, Keyword “Not Provided” Controversy, and Paul Walker Tribute.
…
Continue Inbound Links are the Food that Fuels Your Marketing Body
Posted by J.D. Rucker on December 5, 2013 at 4:48pm 0 Comments 1 Like
Increase Traffic and Sales Using Vehicle Inventory on Social Networks
Posted by Amanda Ryan on December 5, 2013 at 12:45pm 0 Comments 2 Likes
Vehicle inventory matters, website traffic is highly important, and selling cars is the number one goal, but how do you insert the cars you sell into the content you share on your social networks and…
The Most Wanted Digital Marketing Skills for 2014 [Infographic]
Posted by Richard Valenta on December 5, 2013 at 11:40am 0 Comments 1 Like
What do you think are the most valuable digital marketing skills to have heading into 2014? The Online Marketing Institute recently polled a group of advertising and Fortune 500 marketing executives to find which digital marketing skills…
Business Technology Means Keeping Up With The Joneses
Posted by Richard Holland on December 5, 2013 at 7:51am 1 Comment 1 Like
In the B2B world, we’re seeing a shift in importance and shopping behaviors by business buyers. What’s interesting is that business buyers are starting to behave more like consumers when making business purchase decisions. A…
Facebook Thinks Your Dealership's Updates Stink!
Posted by Rebecca Kon on December 4, 2013 at 3:47pm 0 Comments 0 Likes
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Who isn’t seeing the value in your content? Is it Facebook, or is it your followers?
There has been some debate lately about Facebook’s News Feed updates. Facebook wants to offer more quality content…
ContinueAutomotive Marketing and Car Dealer News from AutoBlog
Kia K900 flagship to make advertising debut during Super Bowl
Filed under: Budget, Sedan, Marketing/Advertising, Kia, Luxury
Kia is already solidifying its advertising plans for the 2014 Super Bowl, targeting a 30-second spot for its new, rear-drive K900 sedan during during the biggest football game of the year. The cost for this half-minute of air time? $4 million.
Of course, Kia is no stranger to advertising during the Super Bowl, with the Space Babies and Hot Bot ads of last year and the Mr. Sandman spot in 2012. But the stakes with the K900, which see the Korean brand attempting emulate its corporate cousin/bitter rival Hyundai, by moving into the rear-drive luxury space, are far, far greater. After all, Kia's previous Super Bowl ads were all for models in established segments - the K900 is an entering a realm the brand has never played in before.
The Super Bowl spot will be the first exposure to the K900 for many potential buyers, and considering that the South Korean brand is targeting conquest sales, according to the report from AdAge, it's important that it makes a good showing on such a large stage. As for the theme of the ad, there isn't much speculation from the execs this early in the game, according to AdAge. Looks like we'll be waiting until February to find out.
Kia K900 flagship to make advertising debut during Super Bowl originally appeared on Autoblog on Wed, 04 Dec 2013 09:00:00 EST. Please see our terms for use of feeds.
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Google Blog Articles, News and More
Join Santa and his elves in the countdown to Christmas Eve
After 11 months soaking up the sun in the tropics, Santa and his elves are back at the North Pole getting ready for Christmas Eve. In addition to making toys, they need to clear the snow off 23 elf homes, candy factories and command centers in Santa’s Village.Santa's jet-skiing all the way to the North Pole from his tropical vacation
To join in the flurry of preparations for Christmas Eve, visit the Village every day through December 24. You'll have the chance to join the elves as they catapult presents and race with reindeer—and you'll be able to send holiday wishes to friends and family from Santa himself. The elves make a little more progress each day, so be sure to stop by the Village to see the latest.
Come back to Santa's Village every day to see the newest games and scenes
Meanwhile, a team of Google engineers are working hard to track Santa’s sleigh with the most advanced maps and holiday technology available. On December 24, grab some cookies and apple cider and settle down in front of your computer, phone or TV to follow the big guy across the globe with our Santa Tracker. See where Santa’s going, the number of presents he’s delivered, and what he’s thinking throughout the evening.
Keep up the holiday cheer across all of your screens. Once the elves approve, we’ll launch the Google Santa Tracker app for Android in mid-December. Use your phone for on-the-go flight practice with the elves or cozy up near the fireplace with your tablet to follow Santa around the world as he delivers presents Christmas Eve. If you have Chromecast, cast from the Santa Tracker Android app to explore the Village or track his route right from your TV. Or, worried you’ll forget the big day? Download the Chrome extension to count down to Santa’s takeoff while browsing the web for holiday gifts.
Help the elves get ready across all your devices
Download the Chrome extension for easy Santa tracking from your browser
Be sure to come back to Santa’s Village each day to find new ways to celebrate—and from all of us at Google, happy holidays!
(Cross-posted from the Lat Long Blog)
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Finding $500,000 of Additional Gross Profit in Your Used Car Department
December 12, 2013 from 8am to 5pm – Indianapolis, IN
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FREE WEBINAR: How to Become a ROCKSTAR Salesperson
December 12, 2013 from 12pm to 1pm – http://www.dealeron.com/webinar/events/how-to-become-a-rockstar-salesperson/
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Free Webinar: Reputation Marketing: Don’t Let a Good Review Go to Waste
December 12, 2013 from 1pm to 2:30pm – https://www4.gotomeeting.com/register/8769
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FREE WEBINAR: Killer SEO Strategies for 2014 - How to WIN on Google
December 19, 2013 from 12pm to 1pm – http://www.dealeron.com/webinar/events/killer-seo-strategies-for-2014/
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FREE Webinar: Unleashing the Power of YouTube and Video to Sell More Cars
January 16, 2014 from 12pm to 1pm – http://www.dealeron.com/webinar/events/unleashing-the-power-of-youtube-and-video-to-sell-more-cars/
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Edmunds AutoObserver
Auto Safety Coverage Moves to Edmunds.com
Thank you for your interest in Edmunds.com's coverage and analysis of automotive safety. AutoObserver.com is being integrated into a new area of Edmunds.com. Car safety information now can be found at http://www.edmunds.com/car-safety/. To stay connected via social media as...Car Technology News Moves to Edmunds.com
Thank you for your interest in Edmunds.com's coverage and analysis of automotive technology. AutoObserver.com is being integrated into a new area of Edmunds.com. Coverage of car technology now can be found at http://www.edmunds.com/car-technology/. To stay connected via social media...Automotive Green Coverage Moves to Edmunds.com
Thank you for your interest in Edmunds.com's coverage and analysis of green issues related to the auto industry. AutoObserver.com is being integrated into a new area of Edmunds.com. Green coverage now can be found at http://www.edmunds.com/fuel-economy/. To stay connected...Automaker News Moves to Edmunds.com
Thank you for your interest in Edmunds.com's coverage and analysis of carmakers. AutoObserver.com is being integrated into a new area of Edmunds.com. Coverage of carmakers now can be found at http://www.edmunds.com/industry-center/. To stay connected via social media as well,...Auto Industry Commentary Moves to Edmunds.com
Thank you for your interest in Edmunds.com's commentary on the automotive industry. AutoObserver.com is being integrated into a new area of Edmunds.com. Commentary now can be found at http://www.edmunds.com/industry-center/commentary/. To stay connected via social media as well, please follow...Google Automotive Network Targeted Placement Ads
Headlight Blog Automotive Insights from Razorfish
Three trends influencing the U.S. domestic auto market recovery
As the U.S. economic environment continues to improve and consumers emerge out of the recent period of uncertainty, there are multiple underlying trends automotive companies are facing and should continue to address. U.S. automotive executives should heed the wisdom of Andy Grove, Intel co-founder and former chairman: “Business success contains the seeds of its own [...]Brave new vehicles
Headlightblog.com interviews Dr. Ralf Herrtwich, head of Group Research & Advanced Engineering Driver Assistance and Chassis Systems at Mercedes-Benz, about the future of autonomous cars. In May 2010 Mercedes-Benz released video and images of its “automated driving” system tests. This test vehicle has a roof-mounted GPS antenna that sends the vehicle’s position data to a [...]Forget mobile — think multiscreen
This post was excerpted from the Razorfish Outlook Report, Vol. 10. It has been modified in part to make it more relevant for the Headlightblog.com audience. As is the case with many new technologies, consumers are moving faster than brands. They’re already using smartphones and tablet devices in front of the TV to communicate with [...]Charity: water’s drill rig will tweet and let you track donations by GPS
Every dollar that Charity: water raises in September will directly fund the new rig (all financial support for staff comes from other sources). And in case you want proof, the non-profit will be tracking the rig with GPS.Defining Engagement Elements: What’s important to consumers when they reach out to your brand
This post was extracted from Liminal, 2011 Razorfish Customer Engagement Report which was recently released by Razorfish. It has been modified in part to make it more relevant for the Headlightblog.com audience. In December 2008 Samir Balwani wrote a blog post about how Scott Monty, the head of social media for Ford Motor Company, stopped [...]J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives
Even used-vehicle buyers are going online
This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009. The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work. One is the poor […]Automotive iPad apps
This week I decided to check out automotive iPad apps. These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots. They’re quick, which is probably why three OEM iPad apps incorporate them. They’re also dirty – pretty […]Some reliability perceptions are changing (and that’s not a good thing for Toyota)
It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable. Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability. As illustrated below, these […]The Future of Satellite Radio
As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]Bringing in younger buyers
The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment. This shift has impacted almost every automotive brand, including […]Music
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