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Ralph Paglia
Editor-in-Chief
Arnold Tijerina
Editor, Content Marketing
Dan Weik
Editor, Reputation Management
Tom Gorham
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Richard Bustillo
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Ken Beam
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Manny Luna
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Timothy Martell
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Added by Eliana Raggio on February 11, 2020
Added by Eliana Raggio on February 11, 2020
Added by Chris Younggren on February 8, 2020
Ralph Paglia is attending Eliana Raggio's eventPosted by Jim Flint on February 6, 2020 at 2:00pm 0 Comments 1 Like
YouTube releases never-before-seen performance numbers -- complete domination with a 36% increase from 2018 to 2019!
Numbers like that slash open the industry and we are diving in headfirst.
#localsearchgroup #youtube #growth #marketing #google…
Posted by Jim Flint on February 6, 2020 at 7:12am 0 Comments 0 Likes
Posted by Jim Flint on February 4, 2020 at 8:01am 0 Comments 0 Likes
Posted by Michael Trasatti on February 4, 2020 at 6:00am 0 Comments 0 Likes
Grapevine, Texas, February 3, 2020 --…
Posted by Jim Flint on January 31, 2020 at 8:24am 0 Comments 0 Likes
If you take downward pricing pressure at high inventory levels in the automotive industry to mean that we are in a commodity environment, then keep reading. Otherwise, stop.
Here’s how 2020 stacks up.
Most executive decision-makers…
ContinuePosted by Courtney Evans on January 31, 2020 at 6:30am 0 Comments 2 Likes
Most auto dealerships do some if not all of their service marketing with their manufacturer owner retention programs (ORPs). The purpose of ORPs is stated in the name: to build customer loyalty. But how well do these programs deliver on that…
Posted by Steven Clarke on January 30, 2020 at 1:30am 0 Comments 1 Like
For a lot of people, the choice of a mechanic is something closely tied to the concept of mechanical skill and prowess. The problem with this lies in the fact that honesty, while probably equally as important, is often underestimated or even completely pushed…
Posted by Ralph Paglia on January 28, 2020 at 1:32am 0 Comments 1 Like
Considerations for the California Consumer Protection Act (CCPA) are similar to the automotive industry as they are in other industries - this means auto companies need to be just as compliant as big brands like Amazon or Facebook. …
Posted by Jessie Carolyn on January 29, 2020 at 6:30am 0 Comments 1 Like
The automotive industry is naturally innovative, and in an era of increasing engagement from digital consumers, there is a lot marketers can learn to study the trends and strategies of an industry that is worth nearly $ 1 trillion - according to Yahoo Finance estimates.
Taking a lead from the automotive industry…
ContinueStarted by Camden Jones in Uncategorized or Does Not Fit Into Any Pre-Defined Category. Last reply by shawn jasper Feb 3. 5 Replies 0 Likes
Hi. I'm a newbie in e-commerce. I want to try to open an online store, but I don't know what to begin. I search and find out some platforms. Big ones are Shopify, WooCommerce, and BigCommerce. Which should I choose to start? Is there anyone selling on these platforms? Please help!Continue
Started by Chris Younggren in Uncategorized or Does Not Fit Into Any Pre-Defined Category Jan 11. 0 Replies 0 Likes
I am doing a project on positive dealership stories so I typed, "why car dealerships are good for society" into the Youtube search, the only positive message I could find was footage from an award banquet!! It's the same story on Google search. Sad because dealers add millions of dollars in property taxes and jobs for our society. I understand there are very "bad" dealer operators, but mind you, didn't ask Youtube or Google for dealer scams or fraud stories.That being said, I would love to hear…Continue
Started by Ken Beam in VIDEO - Multimedia and Video Marketing Related Discussions, including Video SEO, YouTube, Video Email, etc. Nov 17, 2019. 0 Replies 0 Likes
So imagine you stopped by a dealership last night & the next morning you received this nice, short Thank You Video via Text on your phone. I do believe this will indeed add a little "Wow" factor to the equation....... don`t you? Ken-*by the way....they came back & bought the truck after I sent this.#highlyeffectivemarketing #GuerrillaMarketing101 #KenBeam Continue
Started by Dwayne Jhonson in AUTO INDUSTRY NEWS - Discussions about Auto Industry, including dealerships, car companies and government, but not about suppliers (see cetegory) Aug 29, 2019. 0 Replies 1 Like
What is Electric Vehicle?An electric vehicle, which is also known as an EV, is a vehicle that uses more than one electric motors or traction motors for propulsion. An electric vehicle can be powered through a collector system by electricity from off-vehicle sources or can be self-contained as well. Electrical vehicles are self-contained through electric generators (to convert fuel to electricity), solar panels or a battery. Types of electric vehicles include passenger cars (PC) as well as…Continue
Started by Andrew Qrueed in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic Aug 26, 2019. 0 Replies 0 Likes
How often did you come across the fact that SMS or email was effective? I am sure very often. I want to offer you an excellent service, I will not persuade you and tell you about the pros and cons (I'm not a marketer), but visit atompark.com and I think you You will find many advantages, and the support service can solve many of your problems associated with this. Start here and read more.Continue
Started by Kevin Lewis in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC) Aug 6, 2019. 0 Replies 0 Likes
If you want to promote your inventory using Facebook, do it on for car dealers or add a Shop section to your Facebook business page and list your vehicles there.Content is an integral part of Facebook business page. So here are 5 great Facebook post ideas for car dealers:1. Industry news, controversial topics, traffic & travel news2. New model releases/arrival3. Meet…Continue
Filed under: Green,Marketing/Advertising,Porsche,Electric,Performance
Continue reading Porsche sweepstakes offers a chance to live 'The Heist' Super Bowl ad
Porsche sweepstakes offers a chance to live 'The Heist' Super Bowl ad originally appeared on Autoblog on Tue, 4 Feb 2020 16:15:00 EST. Please see our terms for use of feeds.
Permalink | Email this | CommentsFiled under: Celebrities,Humor,Marketing/Advertising,Jeep,SUV,Super Bowl Commercials
Watch Jeep's Groundhog Day Super Bowl LIV commercial, starring Bill Murray as Phil Connors.Continue reading Jeep's Groundhog Day Super Bowl commercial stars Bill Murray
Jeep's Groundhog Day Super Bowl commercial stars Bill Murray originally appeared on Autoblog on Sun, 2 Feb 2020 16:37:00 EST. Please see our terms for use of feeds.
Permalink | Email this | CommentsThe results are in! And they are mind-blowing!
Digital Air Strike just released the highly anticipated 8th Annual Automotive Social Media & Online Trends Study.
More than 7,000 car buyers and service customers took part in this extensive research that includes 100+ data points about how consumers choose a dealership, which review sites helped the most, the importance of Google and Facebook, how they feel about chat and ads on social, and…
Google just launched its Dealer Guidebook 2.0!
It’s being unveiled at NADA 2020 in Las Vegas and shared with our viewers.
In this jaw-dropping 1 hour webinar, Kelly McNearney, Senior Automotive Retail Strategist from Google, will discuss this highly-anticipated Google release. Google Dealer Guidebook 2.0 is an evolution of Google's instruction manual for dealers and will show you exactly how to drive more profit from Google. It shows…
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February 21, 2020 from 12pm to 1pm – https://digitalairstrike.com/Tips-Straight-From-Google-New-Automotive-Dealer-Guidebook
0 Comments 1 LikeFebruary 25, 2020 from 12pm to 1pm – https://digitalairstrike.com/Hear-What-7000-Customers-Think-About-Your-Dealership
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Major League Soccer's Philadelphia Union will play at 18,500-seat Subaru Park starting this season. It marks the first stadium-naming-rights deal for the Japanese automaker globally.
Subaru of America is making the redesigned interior a selling point. It bolstered the cabin with more premium materials throughout, including an 11.6-inch tablet-style touch screen infotainment system on all but its base trim.
Honda and Acura are launching a national ad campaign for used cars and SUVs as the automaker ramps up its certified pre-owned program to help customers facing rising new-car prices and dealers trying to improve profitability.
The automaker in recent months has arranged sponsorship deals for two desert racing events, in an effort to reintroduce itself to the off-road community.
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