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Started by John Kandi in Uncategorized or Does Not Fit Into Any Pre-Defined Category. Last reply by John Kandi 13 hours ago. 2 Replies 0 Likes
Started by John Kandi in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic 18 hours ago. 0 Replies 0 Likes
Started by Michael Badders in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic yesterday. 0 Replies 1 Like
Started by John Kandi in Uncategorized or Does Not Fit Into Any Pre-Defined Category on Sunday. 0 Replies 0 Likes
Started by Ralph Paglia in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC). Last reply by Tom Gorham Feb 27. 27 Replies 9 Likes
Started by Alan Bailey in INVENTORY MERCHANDISING - Vehicle Listing Sites, Inventory Management, Data Services and Related Topics about optimizing results from vehicle inventory marketing partners. Last reply by Ralph Paglia Feb 26. 1 Reply 1 Like
Started by Thomas Allen in Uncategorized or Does Not Fit Into Any Pre-Defined Category Feb 19. 0 Replies 0 Likes
Started by Britt Hoffmann in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices. Last reply by Arlene Peña Feb 15. 1 Reply 1 Like
Started by Kim Essenmacher in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices. Last reply by Arlene Peña Feb 15. 1 Reply 0 Likes
Sensible Social Media Daily Tactical Action Items Checklist
v2.0 For Regional and Local Businesses
- Blog post:
Part of my life was spent in Southeastern Oklahoma. I remember teenage boys coming to the ranch dressed in their "good jeans" with a tucked-in "nice shirt" and driving their daddy's "dress truck". The purpose was to show my aunties and uncles, that they were gentlemen and worthy of the responsibility of the social company of the young women in the family. Then I went to Japan, I took notice of the polished professional uniform. Even though this population of the labor force looked a bit like they were cut from the very same bolt of fabric, the lack of individualism or variety did not deter me from being overwhelmingly impressed with how extraordinary they seemed to be…they looked ready to do some serious business.
Clearly, human beings use visual cues among others to determining credibility. Cultures have unique…Continue
I’m sure you’ve heard the phrase “Work your pay plan.” It doesn’t matter whether you held a position in sales, service, or parts, this advice has always been considered good. Towards the end of the month, when Sales Managers need those extra units sold on the weekends in order to hit bonuses from the manufacturer, they throw cash bonuses at the salespeople. The same thing happens in the service drive when it comes to tires or other service goals. It’s easy to see how a little extra cash might help motivate staff to work a little harder to achieve a sales goal. Recently a Nissan dealership in the San Francisco Bay Area provided a $30.00 incentive to the service writers for each pre-paid maintenance plan they sold in the service lane. They quickly sold over 250 plans in one month generating…Continue
Apple has just released its latest “Play” into the automotive sphere.
CarPlay is Apple’s BRAND NEW in-car infotainment system which promises to give you “The best iPhone experience on four wheels.”
The tech giant explains its recent endeavor as a:
“Smarter, safer way to use your iPhone in the car. CarPlay takes the things you want to do with your iPhone while driving and puts them right on your car’s built-in display. You can get directions, make calls, send and receive messages and listen to music all in a way that allows yo to stay focused on the road. Just plug in your iPhone and go.”-…Continue
Probably just about all of you have seen this sign flashing
If you do drive over a pothole, the Douglas Service
I want to congratulate an automotive marketing firm that helped the film SON OF GOD become #1 in the box office on opening night with a fraction of the budget of the big Hollywood blockbusters.
The film came in at #2 as of Saturday night, with box office ticket sales. It doesn't surprise me at all that Automotive marketers knew how to generate sales on the weekend that mattered most...
Despite having a small advertising budget, Son of GOD is #1 in the box office on its opening night in theaters. Hat’s off to automotive marketers everywhere because this shows that “if you can make it here, you can make it anywhere”.
Every weekend in the car business is opening weekend so dealers and Automotive marketers can probably teach…
If Facebook wants to maintain its dominance over our social lives online, its acquisition of hot messenger platform WhatsApp indicates it could do so without becoming the hellish, share-everything-with-everyone company fromDave Eggers’ “The Circle.”
With WhatsApp, Facebook now offers a significant dark social product — a way for users to share content with small groups of people away from the spotlight of a public social network. While Facebook CEO Mark Zuckerberg used the term “open” eight times …Continue
A new study shows car buyers around the world, including in the U.S., are changing how they buy new cars and trucks.
Multiple visits to a series of dealers are out, while the trend of consumers doing more advanced research ahead of buying a car is in.
(Read more: Tesla up, Ford down: 'Consumer Reports')
"This is the most dramatic change we've seen in the auto industry and how people buy cars in the last 50 years," said Hans-Werner Kaas, McKinsey's senior partner.
Kaas and his team conducted their study by looking at consumer auto buying patterns at dealerships around the world.…
Reading between the lines of subprime lending to infer important data about used cars.
Moody analysts Jeff Hibbs, William Black, and Mack Caldwell, published a report in late 2013 that, "Auto lenders will continue their return to higher levels of risk-taking, a trend that emerged in 2013 and will gain momentum in the coming year”. In our opinion, this is now occuring for three reasons:
Our focus will be on the third as this is our area of expertise (not the quantum complexity of modern day investing). Prominent subprime…