Automotive Digital Marketing

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Automotive Marketing Professional Community (ADMPC) for Car Dealers

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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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Ralph Paglia
Editor-in-Chief

Arnold Tijerina
Editor, Content Marketing 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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ADMPC is the acronym for "Automotive Digital Marketing Professional Community"

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Microsoft Outlook Tips

Office updates for new Japanese era

On May 1, 2019, following the abdication of Japanese Emperor Akihito, a new Japanese era and associated calendar will begin.

Description of the security update for Outlook 2016: February 11, 2020

Provides information about the Outlook 2016 security update 4484250 that was released on February 11, 2020.

February 2020 updates for Microsoft Office

February 2020 updates for Microsoft Office

Description of the Connection Status dialog box in Outlook

Describes the Connection Status dialog box in the June 26, 2012, hotfix packages for Outlook 2007 and Outlook 2010.

How to use the Out of Office or Automatic Reply in Outlook

How to use the Out of Office or Automatic Reply in Outlook

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Most Popular Automotive Marketing Photo of Past 30 Days

"How to always treat Customers 101"

by Ken Beam "Always treat people the way that you would want to be treated...... because in the end, when they reflect back on the experience,.... I assure you, they will always remember their Smythe Volvo Experience." *Congratulations to the Raiola Family as they take delivery of their 2020 Volvo XC40 at Smythe Volvo in Summit during our Sweden`s Greetings Sales Event! *The end-of-the-Year is near & the Deals are outstanding! *Email me at kbeam@smythevolvo.com or call/text my cell at 908-310-0958 & I`ll be more than happy to assist you! I am your Volvo Guy. Thanks! Ken Beam #volvo #volvocars #smythevolvo #summitnj #easthanovernj #bridgewaternj #edisonnj #nj #newjersey #kenbeam #volvogroup #automotivesales #customerfocus #customersatisfaction #relationshipmarketing #highlyeffectivemarketing #contentmarketingstrategy #digitalmarketing #digitalinnovation

Always do the right thing by your Customers. That`s Integrity.

by Ken Beam When you think about it, the corner stone of keeping promises is integrity. We keep promises to people we care about not because it will be good publicity, or because it’s profitable. We keep promises because it’s the right thing to do. Being a good friend takes work, and so does being an honorable business. When you care about your customers enough to be attentive to their needs, keep your word, you can turn patrons into friends in a meaningful way that goes well beyond strategic marketing. It`s called relationship-selling. And that is truly the aspect that must be reflected towards every customer. I make it a point that my customers always have a truly exceptional experience.........the Smythe Volvo Experience. Merry Christmas everyone! Ken- #volvo #volvocars #smythevolvo #summitnj #easthanovernj #bridgewaternj #edisonnj #nj #newjersey #kenbeam #volvogroup #automotivesales #customerfocus #customersatisfaction #relationshipmarketing #highlyeffectivemarketing #contentmarketingstrategy #digitalmarketing #digitalinnovation

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by Chris Stinson

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by Chris Stinson

za_week6

by Willow Adams some of the insights from my client's website

 

Latest ADM Activity - Click "More" at bottom!

Chris Younggren posted a video

The Secret Weapon Used By Car Salesmen !

How is it that top sales performers always seem to be working with a guest? Smart Prospecting! But what is "smart prospecting?" Watch & Find out. Don't click...
Thursday
John Sternal posted a blog post

NAVYA Honed By Frost & Sullivan With 2019 Leadership Award In Global Autonomous Shuttle Industry

NAVYA (FR0013018041- NAVYA), a leading company in autonomous driving systems, recently received the 2019 Global Autonomous Shuttle Product Leadership Award from Frost & Sullivan. NAVYA’s proven track record, recently acknowledged by the RTA…See More
Thursday
Jim Flint posted a blog post
Thursday
Crystal Hartwell posted blog posts
Thursday
Paul Schnell liked Courtney Evans's blog post Owner Retention Programs: The Good, the Bad and the Ugly
Thursday
Eliana Raggio posted videos
Feb 11
Eliana Raggio liked Eliana Raggio's event FREE WEBINAR: Hear What 7,000 Customers Think About Your Dealership!
Feb 11
Eliana Raggio posted an event
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FREE WEBINAR: Hear What 7,000 Customers Think About Your Dealership! at https://digitalairstrike.com/Hear-What-7000-Customers-Think-About-Your-Dealership

February 25, 2020 from 12pm to 1pm
The results are in! And they are mind-blowing!Digital Air Strike just released the highly anticipated 8th Annual Automotive Social Media & Online Trends Study.More than 7,000 car buyers and service customers took part in this extensive research…See More
Feb 11
John Sternal posted a blog post

Lease Credit Approval Rates Dip Slightly to 70% Entering the New Year

Lease Approval Ratings Dip to 70% in January, a Slight Decrease from DecemberSwapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 70% approval rate in January, a decrease from the December rate…See More
Feb 11
Timmy D. James posted a blog post

Flick Fusion Introduces AutoSpin 360 Artificial Intelligence for Auto Dealers

Groundbreaking technology transforms the online vehicle shopping experienceUrbandale, IA—February 11, 2020—Flick Fusion has launched AutoSpin 360, a ground-breaking Artificial Intelligence and Image…See More
Feb 11
shawn jasper commented on Ammie Jackson's blog post Engaging Email Marketing Hacks That Go Beyond Merely Reaching Inboxes
"All the tips that you provided in your blog are very fascinating for me. I am interested in learning about Email Marketing Hacks. Do My Assignment At Cheap"
Feb 11
Jim Flint posted a blog post

Ford Vs. Ferrari - When A Challenge Presents Itself...

Ford vs. Ferrari took home 2 Oscars last night! When a challenge presents itself, what brings you to the finish line? #localsearchgroup #jimflint #oscars #fordvsferrari #2020 #dealers #dealerships #digitialmarketingSee More
Feb 10
Erik Nachbahr, CISSP posted a blog post

Helion Technologies Defines IT Best Practices for Dealers in New eBook

eBook shares specific guidelines on how to comply with new consumer data privacy laws and protect IT systems from cyber attacksTimonium, MD –­ February 10, 2020 –­ Helion Technologies today released “…See More
Feb 10
Chris Younggren posted videos
Feb 8
Scot Eisenfelder posted a video

Why Dealers Shouldn't Hold Inventory

Affinitiv Board Member, Scot Eisenfelder, shares why it is no longer in the best interest of a dealer to hold inventory as it was in the past.
Feb 7
Eliana Raggio's event was featured
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FREE WEBINAR: Tips Straight from Google About Its New Automotive Dealer Guidebook 2.0! at https://digitalairstrike.com/Tips-Straight-From-Google-New-Automotive-Dealer-Guidebook

February 21, 2020 from 12pm to 1pm
Google just launched its Dealer Guidebook 2.0! It’s being unveiled at NADA 2020 in Las Vegas and shared with our viewers. In this jaw-dropping 1 hour webinar, Kelly McNearney, Senior Automotive Retail Strategist from Google, will discuss this…See More
Feb 6
Ralph Paglia is attending Eliana Raggio's event
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FREE WEBINAR: Tips Straight from Google About Its New Automotive Dealer Guidebook 2.0! at https://digitalairstrike.com/Tips-Straight-From-Google-New-Automotive-Dealer-Guidebook

February 21, 2020 from 12pm to 1pm
Google just launched its Dealer Guidebook 2.0! It’s being unveiled at NADA 2020 in Las Vegas and shared with our viewers. In this jaw-dropping 1 hour webinar, Kelly McNearney, Senior Automotive Retail Strategist from Google, will discuss this…See More
Feb 6
Jim Flint's 3 blog posts were featured
Feb 6
Michael Trasatti's blog post was featured
Feb 6
Jim Flint posted blog posts
Feb 6

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YouTube On The Rise

Posted by Jim Flint on February 6, 2020 at 2:00pm 0 Comments

YouTube releases never-before-seen performance numbers -- complete domination with a 36% increase from 2018 to 2019!

Numbers like that slash open the industry and we are diving in headfirst.


#localsearchgroup #youtube #growth #marketing #google…

Continue

Digital Retailing Is The 3rd Wave

Posted by Jim Flint on February 6, 2020 at 7:12am 0 Comments

Is your dealership ready for the third wave of change? #localsearchgroup #jimflint…

Continue

Why You Need To Get Into The Conversational Commerce Game

Posted by Jim Flint on February 4, 2020 at 8:01am 0 Comments

Is your dealership in the conversational commerce game?

#localsearchgroup #jimflint…

Continue

The Experience, Dream, and Reality

Posted by Jim Flint on January 31, 2020 at 8:24am 0 Comments

If you take downward pricing pressure at high inventory levels in the automotive industry to mean that we are in a commodity environment, then keep reading. Otherwise, stop.

Here’s how 2020 stacks up.

The Experience

Most executive decision-makers…

Continue

Owner Retention Programs: The Good, the Bad and the Ugly

Posted by Courtney Evans on January 31, 2020 at 6:30am 0 Comments

Most auto dealerships do some if not all of their service marketing with their manufacturer owner retention programs (ORPs). The purpose of ORPs is stated in the name: to build customer loyalty. But how well do these programs deliver on that…

Continue

Advantage in the Digital Era

Posted by Jim Flint on January 30, 2020 at 6:36am 0 Comments

Are you taking advantage of the digital era?

#localsearchgroup #jimflint…

Continue

How to Know If Your Mechanic Is Being Honest

Posted by Steven Clarke on January 30, 2020 at 1:30am 0 Comments

For a lot of people, the choice of a mechanic is something closely tied to the concept of mechanical skill and prowess. The problem with this lies in the fact that honesty, while probably equally as important, is often underestimated or even completely pushed…

Continue

Car Dealers Beware of California Consumer Protection Act (CCPA)

Posted by Ralph Paglia on January 28, 2020 at 1:32am 0 Comments

Considerations for the California Consumer Protection Act (CCPA) are similar to the automotive industry as they are in other industries - this means auto companies need to be just as compliant as big brands like Amazon or Facebook. …

Continue

Marketing Lessons For The Automotive Industry

Posted by Jessie Carolyn on January 29, 2020 at 6:30am 0 Comments

The automotive industry is naturally innovative, and in an era of increasing engagement from digital consumers, there is a lot marketers can learn to study the trends and strategies of an industry that is worth nearly $ 1 trillion - according to Yahoo Finance estimates.

Taking a lead from the automotive industry…

Continue

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ADM Forum

Which e-commerce platform should I join?

Started by Camden Jones in Uncategorized or Does Not Fit Into Any Pre-Defined Category. Last reply by shawn jasper Feb 3. 5 Replies

Hi. I'm a newbie in e-commerce. I want to try to open an online store, but I don't know what to begin. I search and find out some platforms. Big ones are  Shopify, WooCommerce, and BigCommerce. Which should I choose to start? Is there anyone selling on these platforms? Please help!Continue

Why car dealerships are good for society?

Started by Chris Younggren in Uncategorized or Does Not Fit Into Any Pre-Defined Category Jan 11. 0 Replies

I am doing a project on positive dealership stories so I typed, "why car dealerships are good for society" into the Youtube search, the only positive message I could find was footage from an award banquet!! It's the same story on Google search. Sad because dealers add millions of dollars in property taxes and jobs for our society. I understand there are very "bad" dealer operators, but mind you, didn't ask Youtube or Google for dealer scams or fraud stories.That being said, I would love to hear…Continue

How about a Thank You Video via Texting? Very effective.

Started by Ken Beam in VIDEO - Multimedia and Video Marketing Related Discussions, including Video SEO, YouTube, Video Email, etc. Nov 17, 2019. 0 Replies

So imagine you stopped by a dealership last night & the next morning you received this nice, short Thank You Video via Text on your phone. I do believe this will indeed add a little "Wow" factor to the equation....... don`t you? Ken-*by the way....they came back & bought the truck after I sent this.#highlyeffectivemarketing #GuerrillaMarketing101 #KenBeam Continue

Tags: kenbeam, walkaroundvideos, vehiclepresentationvideos

Electric Vehicle is the Future

Started by Dwayne Jhonson in AUTO INDUSTRY NEWS - Discussions about Auto Industry, including dealerships, car companies and government, but not about suppliers (see cetegory) Aug 29, 2019. 0 Replies

What is Electric Vehicle?An electric vehicle, which is also known as an EV, is a vehicle that uses more than one electric motors or traction motors for propulsion. An electric vehicle can be powered through a collector system by electricity from off-vehicle sources or can be self-contained as well. Electrical vehicles are self-contained through electric generators (to convert fuel to electricity), solar panels or a battery. Types of electric vehicles include passenger cars (PC) as well as…Continue

Tags: Future, EV, Market, Vehicle, Electric

Email marketing

Started by Andrew Qrueed in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic Aug 26, 2019. 0 Replies

How often did you come across the fact that SMS or email was effective? I am sure very often. I want to offer you an excellent service, I will not persuade you and tell you about the pros and cons (I'm not a marketer), but visit atompark.com and I think you You will find many advantages, and the support service can solve many of your problems associated with this. Start here and read more.Continue

5 Ideas for car dealers FB page

Started by Kevin Lewis in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC) Aug 6, 2019. 0 Replies

If you want to promote your inventory using Facebook, do it on  for car dealers or add a Shop section to your Facebook business page and list your vehicles there.Content is an integral part of Facebook business page. So here are 5 great Facebook post ideas for car dealers:1. Industry news, controversial topics, traffic & travel news2. New model releases/arrival3. Meet…Continue

Tags: smm, seo, marketing, facebook

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ADM Events Posted for Automotive Marketing and Sales Professionals

FREE WEBINAR: Hear What 7,000 Customers Think About Your Dealership!

The results are in! And they are mind-blowing!

Digital Air Strike just released the highly anticipated 8th Annual Automotive Social Media & Online Trends Study.

More than 7,000 car buyers and service customers took part in this extensive research that includes 100+ data points about how consumers choose a dealership, which review sites helped the most, the importance of Google and Facebook, how they feel about chat and ads on social, and…



Time:February 25, 2020 from 12pm to 1pm
Location:https://digitalairstrike.com/Hear-What-7000-Customers-Think-About-Your-Dealership
Website or Map:https://digitalairstrike.com/…
Export to Outlook or iCal (.ics)

FREE WEBINAR: Tips Straight from Google About Its New Automotive Dealer Guidebook 2.0!

Google just launched its Dealer Guidebook 2.0!

It’s being unveiled at NADA 2020 in Las Vegas and shared with our viewers.

In this jaw-dropping 1 hour webinar, Kelly McNearney, Senior Automotive Retail Strategist from Google, will discuss this highly-anticipated Google release. Google Dealer Guidebook 2.0 is an evolution of Google's instruction manual for dealers and will show you exactly how to drive more profit from Google. It shows…



Time:February 21, 2020 from 12pm to 1pm
Location:https://digitalairstrike.com/Tips-Straight-From-Google-New-Automotive-Dealer-Guidebook
Website or Map:https://digitalairstrike.com/…
Export to Outlook or iCal (.ics)

 
 
 

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ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Blog Post Featured

Created by Ralph Paglia Jan 16, 2009 at 10:24am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Profile Featured

Created by Ralph Paglia Jan 16, 2009 at 10:18am. Last updated by Ralph Paglia May 10, 2010.

Automotive Marketing News

Redesigned Outback gives Subaru something interior to talk about

Subaru of America is making the redesigned interior a selling point. It bolstered the cabin with more premium materials throughout, including a 11.6-inch tablet-style touch screen infotainment system on all but its base trim.

Honda, Acura launch CPO ad campaign

Honda and Acura are launching a national ad campaign for used cars and SUVs as the automaker ramps up its certified pre-owned program to help customers facing rising new-car prices and dealers trying to improve profitability.

Ford courts Bronco buyers

The automaker in recent months has arranged sponsorship deals for two desert racing events, in an effort to reintroduce itself to the off-road community.

Cars.com debuts digital video marketing strategy

Cars.com said one pilot of the digital video marketing strategy it's calling Fuel yielded a 153 percent increase in new users visiting the dealership's website.

CarGurus seeks to boost paying dealers; shares slide 26%

CarGurus posted revenue increases in 2019, as it looks to entice more dealership customers to become paying subscribers in 2020. But the company's stock tumbled 26 percent on Friday. 

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