Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

Automotive Marketing Professional Community Serves Car Dealers

The Official ADM Professional Community Hash Tag is: #ADMPC

Benefits of ADM Professional Community Membership:

  • Access to exclusive content
  • Post your own content
  • Start an ADM Group, control who becomes a member
  • Comment on articles, videos, charts and forum posts
  • Access to Special Pages
  • Receive notifications on your favorite topics
  • Network with peers and use their content
  • Participation in contests and see survey results
  • Make requests to ADM Editors, Professionals and Industry Thought Leaders
  • Personal Assistance from ADM Community Leaders

Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

Professional Community

2701 N. Rainbow Blvd.
Unit 2202
Las Vegas, NV 89108

Ralph Paglia

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing

ADM Consulting Services

Automotive Marketing Sponsors

Automotive Digital Marketing Videos

  • Add Videos
  • View All

#AutoMarketing Tagged Twitter Posts

Automotive News Videos

Judge Dismisses GM Lawsuit (6/30/15)

Judge dismisses shareholder suit over GM recall; Suzuki's heir apparent; Cadillac XT5 early peek; Ex-Ford president Philip Benton Jr. dies; Snyder: Solid 1st half for U.S. auto sales.

Foreign-Truck Flood Ahead? (6/29/15)

Foreign-truck flood ahead?; A close-up look at Cuba's car culture; Touchdown for Hyundai; Audi A4 gets makeover; Vegas stores to settle FTC charges.

Nissan Plans Longer-Range Leaf (6/29/15)

Nissan to boost Leaf range in midcycle update; Moving up Chevy Bolt; Dodge to make more Hellcat engines; VW planning budget car; Urgent FCA recall; Outlook for new Prius.

Grand Cherokee Redesign Delayed (6/26/15)

Jeep Grand Cherokee redesign delayed; Ram torques up war with GM, Ford; A way to fight CFPB?; JLR exec: Drivers not 'cargo'; Stein, Cruze and symbols of change.

Victory for Nissan's NYC Taxi (6/26/15)

Victory for Nissan's NYC taxi; Honda restates profits; Takata CEO's pay plummets; GM takes $600 million charge; Delphi, Google self-driving cars avoid colliding; Audi backs a moon shot.

Support ADM Community Sponsors by checking out their Products and Services

Top 5 Most Popular Automotive Marketing Photos of Past Month


by Diyana Lobo

Blog Posts and Story Telling

by Ralph Paglia Blog Posts and Story Telling

Digital Marketing Wordcloud

by Ralph Paglia Digital Marketing Wordcloud

Pinterest Fastest Growing Social Network

by Ralph Paglia Pinterest Fastest Growing Social Network in 2014

Tips and Tricks to Maintain Interest

by Ralph Paglia Tips and Tricks to Maintain Interest

Auto Industry Marketing and Advertising News

GM out, Hyundai in as NFL audibles auto sponsorship

Filed under: , ,

Hyundai is the new auto sponsor of the NFL, and will gain access to the league's trademarks for its marketing and advertising access at major events.

Continue reading GM out, Hyundai in as NFL audibles auto sponsorship

GM out, Hyundai in as NFL audibles auto sponsorship originally appeared on Autoblog on Mon, 29 Jun 2015 14:15:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Economic officials say Tesla gigafactory will open in a year

Filed under: , , ,

The first batteries from the Tesla Gigafactory are now expected within 12 months. This is a bit sooner than was previously planned.

Continue reading Economic officials say Tesla gigafactory will open in a year

Economic officials say Tesla gigafactory will open in a year originally appeared on Autoblog on Mon, 29 Jun 2015 12:29:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Weekly Recap: Chevy and Alfa plot comeback strategies

Filed under: , , , , ,

We curate the week's events with a focus on comeback plans for Chevrolet and Alfa Romeo. Plus, other news and notes from the industry.

Continue reading Weekly Recap: Chevy and Alfa plot comeback strategies

Weekly Recap: Chevy and Alfa plot comeback strategies originally appeared on Autoblog on Sat, 27 Jun 2015 11:01:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments



Learn More About Digital Marketing... Watch the Video Referenced Below!

Latest ADM Activity - Click "More" at bottom!

Black Book posted a blog post

All Car Segments Decline and Pickups Defy Normality

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. As summer picks up steam, so does the depreciation of just about every car segment with the exception of Premium Sporty Cars, which has outperformed the average car for eight straight weeks. Click through to see how cars have accelerated…See More
1 minute ago
Jonathan Floyd posted a blog post

5 Star Review Videos Why Do You Need Them?

Bring on More New CustomersVisitors are 144% more likely to purchase a product after seeing a video.Easier 1st Page Google RankingA web page with video is 53 times more likely to achieve a page one listing on Google.Better Results Than TextVideos in search results have a 41% higher click through rate than text resultsVideo Taking OverBy 2017, video will account for 69% of all consumer internet traffic. — CiscoWhy You Need ReviewsPeople Read Reviews Before BuyingThe average person reads 6-10…See More
5 minutes ago
Michael mitrone and Ralph Paglia are now friends
41 minutes ago
Mark Frost posted a blog post

5 Simple Link Building Strategies for Small Businesses

When someone new to digital marketing reads about link building strategies, it’s likely a confusing and stressful experience. The reason is, most people try to complicate the process to sell services by convincing you there’s something proprietary about their methods.Now, most businesses should …See More
1 hour ago
Jeff Glackin liked Subi Ghosh's blog post Throw out the darn rulebook.
2 hours ago
Paul Moran posted a blog post

Your Customers Are Talking To You. Are You Listening?

One of the key metrics to look at when gauging the health of your Facebook page is the “People Engaged” metric. This tells you how many of your pages’ fans are interacting with you, as well as those that are interacting but are not fans of your page. The higher that percentage, the more organic reach your posts will achieve. You…See More
3 hours ago
Chip Diggs and Jonathan Floyd are now friends
5 hours ago
Anne Fleming posted a blog post

What Your Female Customers Are Looking For In Your Service Drive

Optimizing your service engagement with women is the key to client retention. I had the pleasure to be on ServiceDriveToday of @CarBizToday and share ideas on how dealers can do just that with this growing customer base. Click here to view interview and learn more:…See More
12 hours ago
Jonathan Floyd liked Misty Harrelson's profile
18 hours ago
Jonathan Floyd joined Ralph Paglia's group

Automotive Video Marketing Strategy and Tactics

This is a group for the exchange of strategies and tactics related to using online video in a variety of ways to help sell more cars and trucks at a dealership.
18 hours ago
Steve Tamuelwicz commented on Jeff Glackin's blog post Why Social Trumps Search for Paid Inventory Shopper Traffic
"No, because the Facebook promotion was to gain likes and when you look at where the likes are from they where 50 miles away. I was not tracking phone calls, but Facebook likes.  "
20 hours ago
James Fabin updated their profile
21 hours ago
Jeff Glackin commented on Jeff Glackin's blog post Why Social Trumps Search for Paid Inventory Shopper Traffic
"Steve, thanks for chiming in. Is it possible that your results from 50 miles away were organic? "
22 hours ago
Steve Tamuelwicz commented on Jeff Glackin's blog post Why Social Trumps Search for Paid Inventory Shopper Traffic
"Thanks for sharing the Moz article. It was very interesting. As for Facebook being any better than other types of Pay for impression advertising, this article throws them under the bus as well. In my experience I've had data that heavily…"
J.D. Rucker liked Jeff Glackin's blog post Why Social Trumps Search for Paid Inventory Shopper Traffic
Jeff Glackin liked J.D. Rucker's blog post Content is Important, but there's More to SEO than Building Pages
Jeff Glackin liked J.D. Rucker's blog post Content is Important, but there's More to SEO than Building Pages
Bradley Paschal posted a blog post

Texas dealer compares Jetta and Passat to similarly-equipped Toyota models

MARILLO, Texas, June 25, 2015 /PRNewswire-iReach/ -- The automotive industry is extremely competitive, and for that reason, it comes as no surprise that many vehicles on the market offer similar capabilities. The likeness between vehicles gives consumers more options, but it can also make the shopping process more difficult as it can be more challenging to decipher the differences, and therefore the advantages between them. Photo - …See More
Brian Cox posted a blog post

Median Media Adds Flick Fusion Videos to its Multimedia Suite of Solutions for Auto Dealers

Urbandale, IA--June 29th, 2015--Flick Fusion Video Marketing ( announced today that Median Media, a provider of multimedia marketing solutions to small and medium sized businesses, has added Flick Fusion's inventory videos to its menu of services for auto dealerships. Flick Fusion's automated video production and distribution solutions enable Median Media to provide their auto dealership customers with the complete set of tools needed…See More
Tyson Madliger liked Jeff Glackin's blog post Why Social Trumps Search for Paid Inventory Shopper Traffic

Automotive Marketing Community Photos

  • Add Photos to ADM
  • View All

Google Adsense Generates Revenue that Helps Pay the Bills for the ADM ProCom

ADM Forum

Google Adsense Digital Advertising Example

ADM Blog Posts

Why Social Trumps Search for Paid Inventory Shopper Traffic

Posted by Jeff Glackin on June 28, 2015 at 10:30pm 3 Comments

It’s no secret I have never been a huge fan of PPC or Google Adwords. Don’t get me wrong, I feel they have their place but what I have typically struggled with is the lack of transparency in this area of digital marketing. Dealerships have blindly set budgets not even knowing the fees being charged by their vendor or the true results of the campaigns placed on their behalf.


After reading this post on the Moz blog, it just dumped fuel on my fire. I recently heard Gary Vaynerchuk call Google Adwords traditional advertising. I love that guy! He recently just shifted two million dollars from Google to Facebook. I am seeing dealerships start to make that same shift. Here’s…


Make sure your mobile chat is MOBILE: 4 success killers

Posted by Big Tom LaPointe on June 28, 2015 at 3:00am 0 Comments

It sounds simple enough, but are you sure your dealership live chat appears on mobile devices? More and more I talk to dealers who say they are happy with their chat, yet their chat icons do not appear on their shoppers’ mobile devices. And often when they do, the chat windows are the same ones served on desktop computers, so they are oversized and typically extend off the screen.

I understand that website chat is a small part of the marketing picture for dealers, but a high-performing chat can generate as much a fifty percent increase in website contact lead forms, so ensuring it also operates efficiently on mobile devices is critical, with half or more of unique website visits coming in the form of…


Is it Time to Break the Mold?

Posted by Paul Potratz on June 26, 2015 at 10:57am 0 Comments

Change isn't easy; but what I'm about to share with you is worth the challenge.

Breaking routines isn't easy but change yields long term results. On this week's Hard Facts, Samantha shows you how to shake up your routine and your priorities.

Street Volkswagen of Amarillo Opens on the 5000 block of Soncy Road

Posted by Bradley Paschal on June 26, 2015 at 5:00pm 0 Comments

Amarillo, Texas – Street Volkswagen of Amarillo will move to its new and permanent facility at 8707 Pilgrim Drive the last weekend in June. The dealership has been running business at their temporary location at 2725 S.W. 45th Avenue since August of 2013.


Street Volkswagen of Amarillo will move at the end of June from its temporary location to its new state of the art facility on the 5000 block of Soncy Road. The store will be open by July 1 serving Amarillo as a full service dealership with automotive sales, service and parts departments.

The project idea for the new store…


Do dealerships really need 24/7 live chat?

Posted by Big Tom LaPointe on June 25, 2015 at 8:00am 0 Comments

I recently stayed with a millennial friend who is enjoying her summer break from college by watching YouTube sitcoms until 3 am and shopping for shoes online. A business friend of mine was at the airport last week waiting for his 7 am flight and surfing the web for an Apple watch and looking for Taylor Swift tickets for his daughter. In either of these cases, the shopping could have easily been for a car, and THAT is why you definitely want 24/7 live chat on your dealership website.

During regular business hours, do you ONLY greet shoppers on the lot during certain hours? Well, the internet is open 24 hours a day, and so is your website, so it only makes sense to have a live person greet them when they arrive. Just like you never know…


Service Departments Need Tune-Ups Too

Posted by Richard Holland on June 25, 2015 at 6:00am 0 Comments

The service department tends to be the busiest place in a dealership, and service managers must stay in tune with what’s going on. While meetings and discussions can be useful, at times they only result in vague ideas the service staff never acts upon. Just like in any organization, a service department is only as good as its leader. Sometimes, you have to get in the trenches to really understand employee problems, obstacles, and frustrations.


To get on the employees’ level, service department managers may find it helpful to visit with their employees in an active and participatory manner, one-on-one. I’m not talking about individual meetings. Rather, I mean managers should shadow employees in areas integral to efficient operations. Service managers can learn…


Would You Like White or Red Wine With Your Oil Change?

Posted by Mike Gorun on June 24, 2015 at 6:00am 2 Comments

If you were to ask today’s consumers if they’d like to hang out at a car dealership, chances are that the majority would respond “no.” When consumers do visit a dealership to purchase a vehicle or get their vehicle serviced, many times the process can be longer than desired and is not always a great experience for the consumer. Dealerships have been attempting to streamline the sales and service process through the use of technology to make the entire process faster and more efficient so as to be more consumer friendly.


Some dealerships are going a little bit further to make the customer experience more enjoyable with the addition of delis, Starbucks, movie theaters and hair salons, as permanent fixtures. And thinking even further outside the box, a recent Automotive…


Why Social Media Is Actually Good For Your Dealership

Posted by Willis Williams on June 23, 2015 at 6:25am 0 Comments

Are you one of the few that blasts Social Media as a form of marketing? Maybe you just don’t believe that it works. Maybe you think it’s a huge waste of time. Well the good news is that you’re not alone. The bad news is that the numbers of non-believers are rapidly dwindling.

Let’s say that you’re on the fence about whether there’s actual ROI (return on investment) behind managing a social media page. I’m speaking on either budget or time as your ROI measurement. You may be asking yourself “Is this worth it?” Everybody seems to be doing it but does it mean you have to? I can assure you that a social media strategy not only works but it’s actually good for your dealership.

When it comes to running a dealership, there is basically one goal: to sell units. Of course, advertising and…


Content is Important, but there's More to SEO than Building Pages

Posted by J.D. Rucker on June 23, 2015 at 2:00am 0 Comments

I've been pretty torn over the last few months. On one hand, I'm so pleased to see that dealers (and even some vendors) are really starting to embrace building content pages on their website. On the other hand, I'm concerned that many companies are starting to promote building these pages as their complete SEO strategy. What's worse is that many dealers are starting to believe them.

We came across this recently when a dealer wanted to find out whether our SEO services were having a positive effect on their traffic, leads, and sales, or if it was another company that was working on things simultaneously. The other company builds pages. That's it. They don't support these pages with other signals and they don't build the pages with increased sales in mind.

2012 was the last time I…


How Major Auto Makers Use Fathers and Daughters to Turn Features into Benefits

Posted by Dana Detrick-Clark on June 21, 2015 at 10:00am 1 Comment

It's a timeless story: a dad watches his little girl grow into an independent young woman. But no matter how many times a major auto maker tells it, we still can't help but grab the tissues to wipe our tears while we hit “share” on social media.

But how does making us cry make us buy? In essence, they do a phenomenal job of taking a feature (in this case, safety), and turning it into a more specific benefit (“My child will be protected as she goes into the world without me”). They construct a relatable, emotional story that we can easily apply to our own lives, which in turn, allows us to see ourselves behind their wheel.…


Automotive Thought Leader Journal

Automotive Marketing and Car Dealer News from AutoBlog

GM out, Hyundai in as NFL audibles auto sponsorship

Filed under: , ,

Hyundai is the new auto sponsor of the NFL, and will gain access to the league's trademarks for its marketing and advertising access at major events.

Continue reading GM out, Hyundai in as NFL audibles auto sponsorship

GM out, Hyundai in as NFL audibles auto sponsorship originally appeared on Autoblog on Mon, 29 Jun 2015 14:15:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Google Blog Articles, News and More

Google Earth turns 10 today

When Google Earth was first introduced 10 years ago, it immediately stole my heart. Beyond the freedom to fly anywhere in the world, I was captivated by the ability to paint and visualize geographic data on this incredible global canvas.

Drawn to datasets backed by real human stories, I started making my own maps with KML a few weeks after Earth’s release in 2005. For my master’s degree, I used Google Earth to build a virtual representation of a high-tech biological research reserve. Vint Cerf saw my work, which eventually led to a job on the Google Earth Outreach team, turning my passion for telling stories with maps into a career.

2005 was the beginning of Google Earth’s evolution, as well. In August of that year, Hurricane Katrina showed us how useful mapping tools like Earth could be for crisis response efforts. Rescue workers compared before and after Satellite imagery in Google Earth to better locate where people were stranded. And in the years after, with more than 2 billion downloads by people in nearly every country in the world, Earth has enabled people to discover new coral reefs, journey to the Moon and into deep space, find long-lost parents, clear landmines and much more.
Google Earth images of Gulfport, Mississippi's shoreline before and after Hurricane Katrina

The ability to empower groups as diverse as school children and NASA scientists to learn more about the world is what I love about Google Earth. It has the potential to make the planet a far more connected place, if you take the time to explore, discover and share what you learn. So to celebrate how far Google Earth has come and our leap into the next 10 years, we’ve created a few new ways to help you better see places from around (and above) the world.

The world is a big place, and it can be hard to know where to begin your virtual journey. Now you can jump straight to the newest and most interesting imagery around the globe with a new layer, Voyager, available in desktop versions of Google Earth.
Different imagery types in Voyager are shown by color

In this first edition of Voyager, you’ll find five sections to explore:
  • Street View: highlights from Street View, including the Taj Mahal and the Grand Canyon
  • Earth View: striking landscapes around the globe as seen from space (more below)
  • 3D cities: a showcase of cities and towns available in photorealistic 3D (don’t forget to tilt!)
  • Satellite imagery updates: a map of our most recently published satellite imagery
  • Highlight tour: with thousands of Voyager locations to choose from, take a quick tour of a few to whet your appetite
The Kemgon Gompa—available in the Street View layer—is a Buddhist monastery in Lukla, Nepal

Earth View
Looking at our planet from above is not only a reminder of how interdependent our human and natural ecosystems are—it also lays bare the Earth’s staggering and often surreal beauty.
The Hammar Marshes of Iran are an uncharacteristic yet beautiful wetland feature in the otherwise arid climate

Earth View is library of some of the most striking and enigmatic landscapes available in Google Earth. It started as a 20 percent project last year by a few Googlers who enjoyed scouring satellite imagery for these gems. These images soon made their way onto Android phones, Chromecast and Chromebooks as a distinctive kind of wallpaper.
Islands surrounding Cuba seen in the Earth View Chrome Extension

For Earth's 10th birthday, we're expanding the Earth View collection to 1,500 landscapes from every continent and ocean and making it accessible to even more people. The new imagery is available with an updated version of our Chrome extension and a new web gallery. Download high-resolution wallpapers for your mobile and desktop devices, or better yet, print them up for your walls!
The coastline near Ningaloo, Australia in the new Earth View web gallery

Thank you for the last 10 years exploring your world with Google Earth. We hope Voyager and Earth View will unlock a new perspective on our planet. We look forward to seeing what the next decade brings!

ADM Community Visitor Activity for Current 30 Day Period


ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge


Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey


Google Automotive Network Targeted Placement Ads

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Top 5 Automotive Marketing Forum Discussions - 30 Days

3. Background Music

Posted by Chip Dorman on June 22, 2015

Share the Best Content w/AutoMarketing Community

ADM Notes

ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Blog Post Featured

Created by Ralph Paglia Jan 16, 2009 at 10:24am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Profile Featured

Created by Ralph Paglia Jan 16, 2009 at 10:18am. Last updated by Ralph Paglia May 10, 2010.

Internet Sales Manager Resources and Blogroll

ADM Professional Community Blogroll:
1. Social Media Optimization 

3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

7. Toyota Community

8. Kia Community 

9. Toyota Social Media

10. Social Media Marketing 

11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
Get listed on this Blogroll; send your blog title text and your blog's associated URL. Include a link to your site's page showing the ADM title text: "Automotive Digital Marketing" linked to: to Ralph Paglia via ADM.

Follow ADM on Twitter

Automotive Marketing News

Lexus is living in the future

A 37-second tease of a long-dreamed-about technology: the hoverboard.

Hyundai ad agency swaps CEOs; top marketer leaves

Hyundai's ad agency, Innocean, has executed a changing of the guard that sources described as an attempt to strengthen ties with Hyundai.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

© 2015   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service