Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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Automotive Marketing Professional Community Serves Car Dealers

Official ADM Hash Tag: #ADMPC

Benefits of ADM Professional Community Membership:

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

Professional Community

2701 N. Rainbow Blvd.
Unit 2202
Las Vegas, NV 89108

Ralph Paglia

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing

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Latest ADM Activity - Click "More" at bottom!

Jeffrey Doucet updated their profile
48 minutes ago
Jeffrey Doucet left a comment for Texas Car Wraps
"Hey there... Welcome to the neighborhood. Jeffrey"
54 minutes ago
Rahul Paul posted blog posts
2 hours ago
Ralph Paglia commented on Kris Rosychuk's blog post #JDPowerAMR -- Dealers, Register Now to Receive Discount!
"As those of you who know me will attest, I have attended MANY automotive conferences and conventions during my 30+ year career... The annual JD Power and Associates Automotive Marketing Roundtable event is simply the best one of them all based on…"
15 hours ago

Anica Oaks posted a blog post

Shiny New Truck? 4 Accessories to Maximize Your Fun

A few minor upgrades and accessories could take your vehicle to the next level with improved horsepower, better fuel efficiency, and an aggressive stance. Here is a look at four add-ons every truck owner should consider.Tonneau CoversA tonneau cover is a great accessory for anyone who wants to…See More
15 hours ago
Kris Rosychuk's blog post was featured

#JDPowerAMR -- Dealers, Register Now to Receive Discount!

View above video >At #JDPowerAMR, you'll hear from the best and learn from the best.You'll network with the brightest minds in marketing and in the automotive industry. We're talking major dealership groups, and…See More
15 hours ago

Texas Car Wraps is now a member of Automotive Digital Marketing ProCom
15 hours ago

John Sternal posted a blog post

WANTALEASE.COM ONLINE LEASE MARKETPLACE SEES MORE INEXPENSIVE LEASE DEALS IN THE CAR SEGMENT, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings, with the Nissan Sentra SV currently boasting the lowest monthly payment price of just $129.00 a month. Additionally, there are two other vehicles in the car segment currently being offered at under $150.00 a month.The other vehicles in addition to the Nissan Sentra V currently being offered for under $150.00 include the Volkswagen Jetta S at $139.00 per month…See More
18 hours ago
Kris Rosychuk posted a blog post

#JDPowerAMR -- Dealers, Register Now to Receive Discount!

View above video >At #JDPowerAMR, you'll hear from the best and learn from the best.You'll network with the brightest minds in marketing and in the automotive industry. We're talking major dealership groups, and…See More
19 hours ago
Black Book posted a blog post

Depreciation Slower in Sub-Compact Cars Last Week

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download…See More
19 hours ago

John Enlow replied to Miki Crespo's discussion Used car BDC...BDA's or cradle to grave?
"I can see the issues you are dealing with and I would like to offer some food for thought.  First if you decide you wan to just have an internet team and a sales team then they will not be splitting deals. The internet team's job is to get…"
19 hours ago

Cory Mosley posted a video

Cory Mosley - Progressive Retail Episode 7 - Your Customer's Website Experience

Cory discusses the importance of enhancing your customer's website experience with Tim Cox of CarNow Inc. plus his regular segments Don't Be Ridiculous, Here...
21 hours ago

John Enlow and Ralph Paglia are now friends
21 hours ago

Arwind Sharma posted a blog post

Guideline to Purchase an Inverter Battery on EMI

Continuous power supply in India has always been an issue. With the advancement of technology, this issue too has been looked after. All of us want continuous power supply at home and that’s when inverters came to the rescue.But even when you want to purchase a power backup, a lot of questions come to mind. Which inverter should you purchase? It’s too expensive, how will you afford it? All of these queries will be solved in this article.An inverter is an electronic device that converts direct…See More

Timmy D. James posted a blog post

If a Picture Is Worth 1,000 Words, How Many Is a Video Worth?

If you haven’t drunk the video marketing Kool-Aid yet. Or, perhaps are overwhelmed by the thought of creating and distributing videos, it’s time to consider the advantages of having a video marketing strategy. There was a time in my career when dealers used to complain about having to take multiple PICTURES of a vehicle. Now,…See More
Tim Rulapaugh commented on David Metter's blog post The Naked Truth Exposed [EXECUTIVE EDITION]: Big Data & Attribution
"As a big advocate for proper attribution, I'm reading this with cautious optimism. Optimism because I've seen too much money thrown away based on hunches, ignorance and vendors taking advantage of that ignorance.  If someone can get…"

Larisa Bedgood posted a blog post

You Sold the Car But 72% of Customers Are Using Third-Party Mechanics. Is Your Dealership Leaving Revenue on the Table?

You Sold the Car But 72% of Customers Are Using Third-Party Mechanics. Is Your Dealership Leaving Revenue on the Table?Service department revenue continues to increase in importance for dealerships.  With lower margins, service revenue is the bread and butter for many dealerships. However, consumers today own their…See More

Aubrey Hankins and Rachelle Wilber are now friends

Joey Little posted blog posts

Joe Orr posted a blog post

Dealers Are Asking “What Is Online Retailing, Really?”

In my many discussions with dealers, the one question that invariably comes up is “What is online retailing, really?” They’ll then begin to tell me how consumers can already buy a car online from them. They have a widget with which a consumer can get their trade value. They have an online payment calculator. Customers can submit a…See More

Mobile Video Marketing Charts, Data and Infographicsfor Car Dealers

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Data Driven Dealers Make More Money!

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ADM Blog Posts

#JDPowerAMR -- Dealers, Register Now to Receive Discount!

Posted by Kris Rosychuk on September 29, 2016 at 11:00am 1 Comment

View above video >

At #JDPowerAMR, you'll hear from the best and learn from the best.

You'll network with the brightest minds in marketing and in the automotive industry. We're talking major dealership groups, and companies that are revolutionizing the path to purchase and challenging the status quo.

Especially for dealers, we know networking is key. Those "AH HA!" moments come from those that know you best, share in your struggles, and want to share in your success! Register to connect with other dealer groups at…


Are You Ready For Cross-Device Remarketing?

Posted by Paul Potratz on September 27, 2016 at 12:00pm 0 Comments

Have you ever done research on your mobile device for something you really want to purchase?

Maybe you do all that research on your desktop and make the actual purchase on your mobile phone? 

This week on Think Tank Tuesday, Paul discusses something that Google has finally rolled out: Cross-Device Retargeting. You'll be able to reach users across tablets, desktops, and mobile devices. 

Find out more information by watching this week's Think Tank Tuesday!

We’d love to hear what you have to say. Comment below and follow us on Facebook.




The Naked Truth Exposed [EXECUTIVE EDITION]: Big Data & Attribution

Posted by David Metter on September 27, 2016 at 12:30pm 2 Comments

Big Data & Attribution…Who Has It & How Do We Get It?

There’s good news and bad news on this topic…but mostly good. The bad news is AutoHook’s panel of marketing experts had so many dealer-submitted issues to solve they didn’t have time to address data and attribution at Digital Dealer 21 (as this subject could take 50 minutes alone). The good news is I now have the opportunity to step in and shine my headlights upon the industry-wide struggle I’m most passionate about. This final piece of our Naked Truth Exposed series will represent the most momentous road block dealers face today: proving without a doubt the one source that led to a sale.…


Google Allo Is Here PLUS LinkedIn Desktop Redesign and More!

Posted by Joey Little on September 27, 2016 at 9:30am 0 Comments

This Week in Social Media


News for the Week of September 26


LinkedIn Desktop Redesign and New Messaging Feature

LinkedIn is the go-to destination for online professionals, and now it’s offering a more intuitive desktop experience that more closely resembles its…


Efficiency is the Key to Loyalty

Posted by Mike Gorun on September 27, 2016 at 6:07am 0 Comments

Have you ever tried to call a dealership – whether it’s to inquire about a vehicle or schedule a service appointment – just to get placed on eternal hold or thrown into someone’s voicemail? Many consumers have and, just like you, they don’t like it.


People are busy. When they pick up the phone to schedule a service appointment, or try to get information about a vehicle when they are in-market, if the first impression you give them is hold music, or voicemail boxes, they could easily move on to the next dealership – especially if they are a sales customer.


Most dealers, however, just assume that everything is going smoothly because they don’t hear complaints about the issue. The reason they don’t hear is because the people who WOULD complain don’t bother to call again – and,…


What's the Deal With RankBrain?

Posted by Paul Potratz on September 23, 2016 at 1:00pm 0 Comments

Since 2015, Google has been using something called RankBrain, and it was used to process and deliver more relevant and organic search results. How? It was even a mystery to Google!

Rankbrain not only understands language semantics, but also complex search queries, which gives it the ability to think similarly to humans.

What does this mean for you? Find out by watching this week's Hard Facts.

We’d love to hear what you have to say. Comment below and follow us on Facebook.


Service Retention Relies on Consumer Trust

Posted by Tim Clay on September 26, 2016 at 2:30pm 0 Comments

When a customer buys a new car from a dealership it’s almost a given that service also just gained a new customer. Most of the time, if the customer is local, they will start bringing their vehicle into the selling dealership for regular maintenance and service. Some manufacturers even include a period of free service. This can further incent a customer to patronize the dealership and offers the dealer more opportunity to develop a relationship with the customer and avoid defection to independents.


In the customer ownership lifecycle, these…


The Dealership Experience: Do Your Customers Like You?

Posted by Joey Little on September 26, 2016 at 9:28am 0 Comments

For most people, buying a car isn’t a regular, everyday activity.  It’s an occasion that doesn’t come around all that often, and when it’s time to shop for a new car, consumers expect a great dealership experience.  After all, next to a home purchase, it’s likely the second most expensive purchase for most individuals in the U.S.  Customer expectations and experiences drive their purchasing decisions, as well as word-of-mouth recommendations from peers.  In fact, positive interactions with businesses are even more influential for shoppers than businesses that are able to offer the most innovative productsPaul Greenberg, author of CRM at the Speed of Light said it well:


If a customer…


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ADM Notes

ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Blog Post Featured

Created by Ralph Paglia Jan 16, 2009 at 10:24am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Profile Featured

Created by Ralph Paglia Jan 16, 2009 at 10:18am. Last updated by Ralph Paglia May 10, 2010.

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ADM Professional Community Blogroll:
1. Social Media Optimization 

3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

7. Toyota Community

8. Kia Community 

9. Toyota Social Media

10. Social Media Marketing 

11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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