Automotive Digital Marketing ProCom

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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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2701 N. Rainbow Blvd.
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Ralph Paglia

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing

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Paris Pizzazz ... and Texas Truck Stars (9/29/16)

Paris pizzazz, Texas truck stars: Lexus, Infiniti debuts; Micra revolution; Kia keeps Telluride hopes alive, Ram reveals pickups; GM, Ford engine feats; Ford's new mobility boss.

BMW, Honda, Mercedes Paris Debuts (9/29/16)

BMW, Honda, Mercedes Paris debuts; NADA: Dealership turnover getting worse; Volkswagen CEO's hope; Report: All Takata bidders calling for bankruptcy; Brilliant design features.

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Latest ADM Activity - Click "More" at bottom!

Ralph Paglia commented on Kris Rosychuk's blog post #JDPowerAMR -- Dealers, Register Now to Receive Discount!
"As those of you who know me will attest, I have attended MANY automotive conferences and conventions during my 30+ year career... The annual JD Power and Associates Automotive Marketing Roundtable event is simply the best one of them all based on…"
4 hours ago

Anica Oaks posted a blog post

Shiny New Truck? 4 Accessories to Maximize Your Fun

A few minor upgrades and accessories could take your vehicle to the next level with improved horsepower, better fuel efficiency, and an aggressive stance. Here is a look at four add-ons every truck owner should consider.Tonneau CoversA tonneau cover is a great accessory for anyone who wants to…See More
4 hours ago
Kris Rosychuk's blog post was featured

#JDPowerAMR -- Dealers, Register Now to Receive Discount!

View above video >At #JDPowerAMR, you'll hear from the best and learn from the best.You'll network with the brightest minds in marketing and in the automotive industry. We're talking major dealership groups, and…See More
4 hours ago

Texas Car Wraps is now a member of Automotive Digital Marketing ProCom
5 hours ago

John Sternal posted a blog post

WANTALEASE.COM ONLINE LEASE MARKETPLACE SEES MORE INEXPENSIVE LEASE DEALS IN THE CAR SEGMENT, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings, with the Nissan Sentra SV currently boasting the lowest monthly payment price of just $129.00 a month. Additionally, there are two other vehicles in the car segment currently being offered at under $150.00 a month.The other vehicles in addition to the Nissan Sentra V currently being offered for under $150.00 include the Volkswagen Jetta S at $139.00 per month…See More
7 hours ago
Kris Rosychuk posted a blog post

#JDPowerAMR -- Dealers, Register Now to Receive Discount!

View above video >At #JDPowerAMR, you'll hear from the best and learn from the best.You'll network with the brightest minds in marketing and in the automotive industry. We're talking major dealership groups, and…See More
8 hours ago
Black Book posted a blog post

Depreciation Slower in Sub-Compact Cars Last Week

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download…See More
8 hours ago

John Enlow replied to Miki Crespo's discussion Used car BDC...BDA's or cradle to grave?
"I can see the issues you are dealing with and I would like to offer some food for thought.  First if you decide you wan to just have an internet team and a sales team then they will not be splitting deals. The internet team's job is to get…"
8 hours ago

Cory Mosley posted a video

Cory Mosley - Progressive Retail Episode 7 - Your Customer's Website Experience

Cory discusses the importance of enhancing your customer's website experience with Tim Cox of CarNow Inc. plus his regular segments Don't Be Ridiculous, Here...
10 hours ago

John Enlow and Ralph Paglia are now friends
11 hours ago
Rahul Paul posted a blog post

Equipment Financing or Leasing, Which Is Right for You?

With both positive and negative perspectives to equipment financing and leasing, it is useful to consider your business' present status and any hindrances, future conditions, and particular qualities to determine which method for getting hardware will be most helpful to your business. The cost is a key issue when settling on a decision and more often than not the first considered. However it isn't the single issue to consider. This is a glance at just a part of the things you ought to take into…See More
13 hours ago

Arwind Sharma posted a blog post

Guideline to Purchase an Inverter Battery on EMI

Continuous power supply in India has always been an issue. With the advancement of technology, this issue too has been looked after. All of us want continuous power supply at home and that’s when inverters came to the rescue.But even when you want to purchase a power backup, a lot of questions come to mind. Which inverter should you purchase? It’s too expensive, how will you afford it? All of these queries will be solved in this article.An inverter is an electronic device that converts direct…See More
13 hours ago

Timmy D. James posted a blog post

If a Picture Is Worth 1,000 Words, How Many Is a Video Worth?

If you haven’t drunk the video marketing Kool-Aid yet. Or, perhaps are overwhelmed by the thought of creating and distributing videos, it’s time to consider the advantages of having a video marketing strategy. There was a time in my career when dealers used to complain about having to take multiple PICTURES of a vehicle. Now,…See More
14 hours ago
Tim Rulapaugh commented on David Metter's blog post The Naked Truth Exposed [EXECUTIVE EDITION]: Big Data & Attribution
"As a big advocate for proper attribution, I'm reading this with cautious optimism. Optimism because I've seen too much money thrown away based on hunches, ignorance and vendors taking advantage of that ignorance.  If someone can get…"

Larisa Bedgood posted a blog post

You Sold the Car But 72% of Customers Are Using Third-Party Mechanics. Is Your Dealership Leaving Revenue on the Table?

You Sold the Car But 72% of Customers Are Using Third-Party Mechanics. Is Your Dealership Leaving Revenue on the Table?Service department revenue continues to increase in importance for dealerships.  With lower margins, service revenue is the bread and butter for many dealerships. However, consumers today own their…See More

Aubrey Hankins and Rachelle Wilber are now friends

Joey Little posted blog posts

Joe Orr posted a blog post

Dealers Are Asking “What Is Online Retailing, Really?”

In my many discussions with dealers, the one question that invariably comes up is “What is online retailing, really?” They’ll then begin to tell me how consumers can already buy a car online from them. They have a widget with which a consumer can get their trade value. They have an online payment calculator. Customers can submit a…See More

Barry Neuman shared their blog post on Facebook

Barry Neuman posted a blog post

Auction Buzz

The ShillA simple word - shill.With so many definitions and contemplations .....Merriam Webster defines it as:Shill- "to talk about or describe someone or something in a favorable way because you are being paid to do it"An auction shill refers to some one who purposely gives onlookers the impression that they are an enthusiastic independent customer.....When in fact, they are not.....I have…See More

Mobile Video Marketing Charts, Data and Infographicsfor Car Dealers

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#JDPowerAMR -- Dealers, Register Now to Receive Discount!

Posted by Kris Rosychuk on September 29, 2016 at 11:00am 1 Comment

View above video >

At #JDPowerAMR, you'll hear from the best and learn from the best.

You'll network with the brightest minds in marketing and in the automotive industry. We're talking major dealership groups, and companies that are revolutionizing the path to purchase and challenging the status quo.

Especially for dealers, we know networking is key. Those "AH HA!" moments come from those that know you best, share in your struggles, and want to share in your success! Register to connect with other dealer groups at…


Are You Ready For Cross-Device Remarketing?

Posted by Paul Potratz on September 27, 2016 at 12:00pm 0 Comments

Have you ever done research on your mobile device for something you really want to purchase?

Maybe you do all that research on your desktop and make the actual purchase on your mobile phone? 

This week on Think Tank Tuesday, Paul discusses something that Google has finally rolled out: Cross-Device Retargeting. You'll be able to reach users across tablets, desktops, and mobile devices. 

Find out more information by watching this week's Think Tank Tuesday!

We’d love to hear what you have to say. Comment below and follow us on Facebook.




The Naked Truth Exposed [EXECUTIVE EDITION]: Big Data & Attribution

Posted by David Metter on September 27, 2016 at 12:30pm 2 Comments

Big Data & Attribution…Who Has It & How Do We Get It?

There’s good news and bad news on this topic…but mostly good. The bad news is AutoHook’s panel of marketing experts had so many dealer-submitted issues to solve they didn’t have time to address data and attribution at Digital Dealer 21 (as this subject could take 50 minutes alone). The good news is I now have the opportunity to step in and shine my headlights upon the industry-wide struggle I’m most passionate about. This final piece of our Naked Truth Exposed series will represent the most momentous road block dealers face today: proving without a doubt the one source that led to a sale.…


Google Allo Is Here PLUS LinkedIn Desktop Redesign and More!

Posted by Joey Little on September 27, 2016 at 9:30am 0 Comments

This Week in Social Media


News for the Week of September 26


LinkedIn Desktop Redesign and New Messaging Feature

LinkedIn is the go-to destination for online professionals, and now it’s offering a more intuitive desktop experience that more closely resembles its…


Efficiency is the Key to Loyalty

Posted by Mike Gorun on September 27, 2016 at 6:07am 0 Comments

Have you ever tried to call a dealership – whether it’s to inquire about a vehicle or schedule a service appointment – just to get placed on eternal hold or thrown into someone’s voicemail? Many consumers have and, just like you, they don’t like it.


People are busy. When they pick up the phone to schedule a service appointment, or try to get information about a vehicle when they are in-market, if the first impression you give them is hold music, or voicemail boxes, they could easily move on to the next dealership – especially if they are a sales customer.


Most dealers, however, just assume that everything is going smoothly because they don’t hear complaints about the issue. The reason they don’t hear is because the people who WOULD complain don’t bother to call again – and,…


What's the Deal With RankBrain?

Posted by Paul Potratz on September 23, 2016 at 1:00pm 0 Comments

Since 2015, Google has been using something called RankBrain, and it was used to process and deliver more relevant and organic search results. How? It was even a mystery to Google!

Rankbrain not only understands language semantics, but also complex search queries, which gives it the ability to think similarly to humans.

What does this mean for you? Find out by watching this week's Hard Facts.

We’d love to hear what you have to say. Comment below and follow us on Facebook.


Service Retention Relies on Consumer Trust

Posted by Tim Clay on September 26, 2016 at 2:30pm 0 Comments

When a customer buys a new car from a dealership it’s almost a given that service also just gained a new customer. Most of the time, if the customer is local, they will start bringing their vehicle into the selling dealership for regular maintenance and service. Some manufacturers even include a period of free service. This can further incent a customer to patronize the dealership and offers the dealer more opportunity to develop a relationship with the customer and avoid defection to independents.


In the customer ownership lifecycle, these…


The Dealership Experience: Do Your Customers Like You?

Posted by Joey Little on September 26, 2016 at 9:28am 0 Comments

For most people, buying a car isn’t a regular, everyday activity.  It’s an occasion that doesn’t come around all that often, and when it’s time to shop for a new car, consumers expect a great dealership experience.  After all, next to a home purchase, it’s likely the second most expensive purchase for most individuals in the U.S.  Customer expectations and experiences drive their purchasing decisions, as well as word-of-mouth recommendations from peers.  In fact, positive interactions with businesses are even more influential for shoppers than businesses that are able to offer the most innovative productsPaul Greenberg, author of CRM at the Speed of Light said it well:


If a customer…


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Google Science Fair 2016: a look back, and a giant leap ahead

Editor's note: Today’s post comes from our first-ever Google Science Fair Grand Prize winner in 2011, Shree Bose. Back for the annual Science Fair five years later, here she shares her own story as a glimpse of what’s in store for this year’s winners. Thanks to our partners at Lego Education, National Geographic, Scientific American and Virgin Galactic for another great year of Google Science Fair. In case you missed it, you can still catch the livestream!

Five years ago to the day, I was a finalist in the first-ever Google Science Fair — a program where any student 13-18 is invited to solve the world’s biggest challenges through science and technology. I was fascinated by the peculiar ways cancer cells process energy and wondered if we might be able to target those processes. So, the idea behind my project was to study AMP kinase, an energy protein, to understand its importance in the way ovarian cancer cells develop resistance to drugs. I was 17 when I won the Grand Prize, and my life hasn’t been the same since.

Today 20 of the world’s brightest young scientists have that same chance ahead of them, and I am so excited and grateful to be here with them in Mountain View to re-live that experience.

The 2016 Google Science Fair finalists 

Meeting President Obama(!)
Official White House photo by Pete Souza
For me, the Google Science Fair took my passion for science and gave me a global platform to share it with the world. I went on to do my undergraduate studies at Harvard University, majoring in Molecular and Cellular Biology with a minor in Global Health and Health Policy. My interest in using new metabolic tools to study cancer has led me to Duke University School of Medicine, where I’m currently pursuing an MD/PhD and looking forward to a career that brings together clinical medicine and basic science. But five years ago, it was the Google Science Fair that first provided me with the platform to share my ideas, unlocking doors to some incredible, once-in-a-lifetime opportunities: meeting President Obama, speaking at TEDx events all over the world and being included on Glamour magazine’s list of Top 10 College Women.

Back at Google today, I witnessed more than 500 students from local Bay Area schools — a majority that qualified for Title I funding — as they asked questions, found inspiration, and saw science and engineering in new, unexpected ways.
Those students had a chance to talk to the finalists, from 9 countries, who are working on things like better diagnosing cancer, fighting drought with fruit, training robotic hands, developing compostable feminine sanitary products and so much more. (I also have to point out, this is the first year a majority of the finalists are female, which makes me especially proud!)

My sincere congratulations to all of this year’s Google Science Fair finalists and winners. You might “just” be teenagers, but you’re also amazing researchers, entrepreneurs, technologists and explorers who are challenging themselves — and all of the rest of us — to make things better. To quote last year’s Google Science Fair winner (and my friend) Olivia Hallisey who is also back here this week as a judge:

"Every one of us, no matter our age or background, can make a difference. But change doesn’t happen overnight, and it often starts with a question. So look at the world around you, and challenge yourself to make something better."

As for me, the Science Fair gave me the confidence to continue asking questions, developing a passion for science and engineering, and even to co-found Piper, a company focused on developing electrical engineering kits for kids to learn the basics of building hardware. I just can’t wait to see where you will be five years from today.

And finally, announcing the 2016 Google Science Fair winners:

The 2016 Google Science Fair winners!

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Automotive Marketing News

FTC charges Sage Auto Group with deceptive, unfair sales and financing

The Federal Trade Commission today charged Sage Auto Group with using deceptive and unfair sales and financing tactics, including so-called 'yo-yo' financing.

Audi's R8 in Death Valley stays strong

The luxury carmaker's collaboration with Airbnb continues to get views.

Golf icon Arnold Palmer also was an auto industry player

Golf legend Arnold Palmer took many of his business endeavors into the automotive industry, endorsing his beloved Cadillac and longtime partner Hertz as well as owning six General Motors and Ford dealerships in five states.

AutoNews Now: Turning the corner at Volvo

Turning the corner at Volvo; VW offers financial reassurance amid report; Audi, BMW, Daimler tech alliance; Self-driving startup seeks funds; Jeep, Audi ads take political twist.

Jeep uses Cat Stevens song in unifying debate ad

Just about the time Republicans and Democrats were yelling over who won Monday's presidential debate, Jeep released an ad that, perhaps impossibly, seeks to unite the country.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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