Professional Community for Car Dealers, Automotive Marketers and Sales Managers
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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC
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Editor, Social Media
Editor, Reputation Management
Editor, From The Trenches
Editor, GM's Perspective
Editor, Vehicle Presentation Videos
Editor, Video SEO
Editor, Content Marketing
Added by Ralph Paglia on January 23, 2010
Added by Ralph Paglia on September 7, 2014
Added by J.D. Rucker on August 11, 2014
Added by Manny Luna on August 17, 2014
Molly Vielweber's Pontiac G6 appears unremarkable at first glance. It wears forest green paint, rolls on five-spoke aluminum wheels, and it has a sizeable scrape in the driver's side door, the scar of a decade's worth of hard use. You wouldn't notice it parked at a big box store or cruising on the highway. Pontiac made hundreds of thousands of G6s in the 2000s, and a lot are still on the road. It's unremarkable in every way except for the front license plate, which reads, "Oprah 6."
Oprah kicked off her 19th season in dramatic fashion by giving all 276 members of the studio audience a free car.
Added by Justin Grubb on August 26, 2014
Added by Jeffery Sterns on September 1, 2014
Added by Jeffery Sterns on August 21, 2014
Added by Brian Cox on August 29, 2014
Added by Richard Holland on August 21, 2014
Added by Manny Luna on August 29, 2014
Added by Anne Fleming on August 21, 2014
Added by J.D. Rucker on September 2, 2014
Added by sara callahan on August 27, 2014
Added by Automotive Media Partners, LLC on September 4, 2014
Started by Mike Elliott in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC). Last reply by Louie Baur 17 minutes ago. 1 Reply 1 Like
Started by Ralph Paglia in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC). Last reply by Louie Baur 20 minutes ago. 45 Replies 9 Likes
Started by Mike Elliott in Uncategorized or Does Not Fit Into Any Pre-Defined Category yesterday. 0 Replies 0 Likes
Started by Jon Borgeson in Uncategorized or Does Not Fit Into Any Pre-Defined Category. Last reply by Alexander Lau on Friday. 2 Replies 1 Like
Started by Mike Elliott in Uncategorized or Does Not Fit Into Any Pre-Defined Category Aug 28. 0 Replies 0 Likes
Started by Mike Elliott in AUTO INDUSTRY NEWS - Discussions about Auto Industry, including dealerships, car companies and government, but not about suppliers (see cetegory). Last reply by Justin Grubb Aug 26. 1 Reply 2 Likes
|by Rob Campbell, Performance Improvement Consultant|
Talk Dealer to Me is a Q&A series that features dealership secrets to car sales and customer loyalty success, written by Rob Campbell. This month’s Q&A features a sit-down with Chris Brown and focuses on Subaru of Puyallup’s unique “Why Buy” message.
Chris Brown, General Manager at Subaru of Puyallup,…Continue
Auto dealerships are the very definition of local business. As an auto dealer, the local requirements dictate the way you operate. Your local community wants you to serve their specific needs. In order to get licensed and…
Todd Morgan Beamer (November 24, 1968 – September 11, 2001) was an American software salesman passenger aboard United Airlines Flight 93 which was hijacked as part of the September 11 attacks in 2001. He was one of the passengers who tried to reclaim the aircraft from the hijackers, leading them to crash it into a field in Stonycreek Township near Shanksville, Pennsylvania.
Normally I would answer this in an instant and say that your list of customers and prospects as well as your relationship to that list is your most important business asset. But... Now, in 2014 I'm not so sure about that anymore.
You see, your dealership is only ONE review away from having a bad reputation, and that one review can literally cost you tens of thousands of dollars lost revenue. You MUST learn how to protect and build your online reputation and how to market your reputation more effectively.
Let me tell you a…
Web developers started touting the benefits of the responsive website content since the dawn of smartphones, but it was more for functionality rather than increased visibility. It wasn't until 2011 and 2012 when large companies like Google started promoting the concept that the SEO world opened their eyes to the search ranking benefits.
We believe wholeheartedly in responsive websites for dealers, not just because Google likes them, but because they present a better experience for your customers. Still, the SEO aspect cannot be ignored, so I've put together a small list of reasons that responsive website design is a strong play for improving your organic search engine rankings.
Dealers and vendors can debate about whether Google is truly "promoting"…Continue
We previously talked about optimizing images for SEO. It's important to know that you need more than just putting up a website, blog, video or image to get immediate results or visitors. There are many factors to making your site visible. At this point, your blog or website is just a shell. Here you will learn more about optimization. To explain Search Engine Optimization, it is the process of affecting the visibility of a website, web page or blog in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (the higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search,…Continue
There’s no doubt that service absorption is vital to the health and livelihood of many dealer’s financial statements at the end of the month. Automotive News recently reported that Honda has gone a step further.
During a Honda dealer’s meeting in late June, Honda reportedly told dealers that they want them to increase their service facilities and capabilities as well as extend their hours of operation – some to the point of being open 7 days per week. This is all in an effort to make Honda dealers more competitive with independents and regain…Continue
The Automotive Advertising Experts show is hosted by Philip Zelinger, the President of Ad Agency Online, LLC.
Philip will be joined by Ron Morrison, the President of iDrove.IT, on Friday, September 12th 2014 at 12 Noon EST to discuss their new consumer centric marketing platform and enhanced inventory module, (VDP), with Dynamic Market Pricing.
The iDrove.IT enhanced inventory module is a plug and play Vehicle Display Page, (VDP), that leverages transparency and better user experiences for website visitors. It provides the most favorable impression of your new and used inventory as well as your dealership…Continue
|by Dana Fornasar, Senior Product Marketing Manager|
There’s been some buzz recently regarding the percentage of ad traffic that is artificially generated by bots. (I promise this isn’t a sci-fi article, it’s real stuff.) In case I’ve confused you already, a “bot” (short for robot) is a software application that is built to run automated, simple-to-execute and often repetitive tasks over the Internet.
One of the most common uses for…Continue