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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

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Ralph Paglia
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J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
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Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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by Ralph Paglia CDK Global - Formerly ADP Dealer Services | Cobalt For more information visit: http://CDKglobal.com

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Richard Holland posted a blog post

Using Data to Increase Service Revenue

One of the most valuable assets you have at your dealership is your customer database. However, frequently dealers fail to effectively use this information to help achieve more specific marketing goals. While some may use their database to send marketing messages to existing and previous customers in an effort to sell another…See More
1 hour ago
Nora G Hart shared their blog post on Twitter
3 hours ago
Nora G Hart shared their blog post on Facebook
3 hours ago
Nora G Hart shared their blog post on Google +1
3 hours ago
Nora G Hart posted a blog post

Three Significant Benefits One Can Get With Quality Sydney Limousine Hire Service

There is a general feel that a limo ride is for the rich and famous. Yes, it is true to some extent and few can afford a direct buyout. However, people still insisting on riding this grand car can always consider the option of a hire. There are rental agencies keen to offer a limo hire for a specific duration. Such names providing the service have an online presence and hence someone, keen to locate such a name in Sydney, should be spoilt for choice. One can always look to have a chat with a…See More
3 hours ago
Tim Kaye posted blog posts
7 hours ago
Manny Luna commented on Patrick Kelly's blog post Why Customers Leave Without Buying A Car And What To Do About It
"As much as like car research. I believe the data, but I don't believe the customer. #1 reason they leave the dealership is because of the salesperson, they just don't want to be mean and say it:)"
8 hours ago
Manny Luna commented on J.D. Rucker's blog post Links May Die Someday for SEO, but Not Quite Yet
" I've given Manny crap???  About what? Who doesn't know all the traffic and ranking mean nothing if it doesn't convert and bounces:) Paul Rushing is right and can kick some seo ass!"
8 hours ago
Manny Luna posted a status
"The Truth: Google doesn't want to count links you can “build.” Google only wants to count links you editorially “earn.”"
9 hours ago
Deborah Katz is now friends with Ralph Paglia and Mike Elliott
15 hours ago
Alexander Lau commented on J.D. Rucker's blog post Links May Die Someday for SEO, but Not Quite Yet
"We are kindred geek souls, Carl! Ha... and good point. The number of groups that wonder why they fail to convert on a $25K a month PPC budget. Yeahhhhhhhhh... it's because your user interface / UX / HCI objectives are RUBBISH!"
17 hours ago
Carl Maeda commented on J.D. Rucker's blog post Links May Die Someday for SEO, but Not Quite Yet
"Alexander beat me to the punch.  Yes, the user experience matters a great deal.  Not just for SEO, but for marketing you do to drive customers to your website. That's why I can't believe people still blindly send all SEM…"
17 hours ago
Alexander Lau commented on J.D. Rucker's blog post Links May Die Someday for SEO, but Not Quite Yet
"@Paul, agreed and I've given Manny crap (still love you Manny) about that fact, in a previously designed blog post. You can rank #1 for every keyword imaginable. If a user doesn't know what to do with your interface and content, forget it,…"
17 hours ago
Paul Rushing commented on J.D. Rucker's blog post Links May Die Someday for SEO, but Not Quite Yet
"Links, social mentions and all that mean nothing if you don't convert once the visitor gets there. If they bounce fast so do your rankings. SEO is not one dimensional equation. Today you can't just rank well with just links and content.…"
17 hours ago
Hannah Philpott liked Manny Luna's profile
19 hours ago
Hannah Philpott posted a status
"Judith Olson, controller of Sister Technology has a blog for us, "Success Tips for Selling Vehicles in Today’s Market" http://ow.ly/DwUKY"
19 hours ago
Anne Fleming posted a blog post

7 Ways to Leverage Sales to Women and Increase CSI Now

In today's Womens Wednesday, we focus on selling to women. Let's get real: Research indicates that women rely on reviews 50% more than men. They account for 52% of the vehicles purchased in the US and influence over 80% of the total purchases! So developing a marketing strategy to target this substantial buying segment is critical. Wouldn’t becoming a Certified Women-Drivers Dealer be a great first step?  7-Ways to Leverage and Merchandise your Certification to Increase Sales and CSI Leverage…See More
20 hours ago
CDK Global posted a blog post

Are You Master of Your Domain?

by Jason Jewert, CDK Global Performance Improvement ConsultantWho can forget The Contest? One of the most memorable episodes in Seinfeld history featured a contest between Jerry, George, Elaine & Kramer to see who could resist the urge (you know…the urge) the longest. Curbing their enthusiasm (see what I…See More
20 hours ago
Paul Potratz posted a blog post

About Your Website

Whenever you think about generating new leads on your website, you automatically assume that your wallet is about to take a big hit. What if we told you that the real secret to generating leads isn't HOW MUCH you spend, but WHERE you spend it? On this episode of Think Tank Tuesday, I teach you how to generate quality leads using only the pennies in your piggy bank.See More
yesterday
Nicole Milkovich updated their profile
yesterday

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Top Ten Most Popular Automotive Marketing Posts of the Past 30 Days 

1 Links May Die Someday for SEO, but Not Quite Yet

Links May Die Someday for SEO, but Not Quite Yet

Added by J.D. Rucker on October 24, 2014

2 Our Connections are a Reflection of How to Market a Dealership

Our Connections are a Reflection of How to Market a Dealership

Added by Subi Ghosh on October 8, 2014

3 The Sales Management Super Conference

The Sales Management Super Conference

November 11, 2014 at 8am to November 13, 2014 at 12:30pm at Atlanta Buckhead Marriott Hotel and Conference Center

Organized By: James A. Ziegler

4 What Women Want: How to Connect with The Modern Female Car Buyer

What Women Want: How to Connect with The Modern Female Car Buyer

Added by CDK Global on October 23, 2014

5 6 Social Media Updates Your Dealership Should Know About

6 Social Media Updates Your Dealership Should Know About

Added by Lisandra Ramos on October 1, 2014

6 Are You Getting the Most Out of Your Dealership's Website?

Are You Getting the Most Out of Your Dealership's Website?

Added by CDK Global on October 15, 2014

7 Digital Dealer 17 Review with Stan Sher

Digital Dealer 17 Review with Stan Sher

Added by Stan Sher on September 30, 2014

8 Is It Possible to Have Good SEO Simply by Having Great Content

Is It Possible to Have Good SEO Simply by Having Great Content

Added by Ralph Paglia on October 27, 2014

9 The Pursuit of Mediocrity is YOUR Best Friend

The Pursuit of Mediocrity is YOUR Best Friend

Added by J.D. Rucker on October 15, 2014

10 Does Your Dealership C.A.R.E.S.? Part 1

Does Your Dealership C.A.R.E.S.? Part 1

Added by Rob Hagen on October 6, 2014

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From the Trenches - SEO for Dummies Like Me - Real-Time

Posted by Tom Gorham on October 27, 2014 at 5:30pm 4 Comments

Search Engine Optimization - the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results.

KEYWORDS - on-site SEO, off-site SEO, meta tags, spiders, algorithms, inbound links, link spamming, white hat, black hat, page rank, link analysis, author rank, citation analysis, probability distribution, spoofing, spamdexing, Hummingbird, Penguin...

 

Is your head spinning?

 

Can we…

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Why Video Is Important For Your Marketing Strategy

Posted by Brian Cox on October 27, 2014 at 5:00am 0 Comments

When businesses ponder how to increase their presence on search engines, they typically turn to SEO strategies. Content marketing has always been a large part of any SEO strategy. It’s a given that the more fresh, relevant and unique content you produce, the better chance your online properties will have of showing in search engine results. According to an article by Search Engine Land, in the past, when considering an SEO plan, the primary type of content marketers thought of was text. As consumer behavior changes, however, visual content is becoming increasingly important.

 

According to the article, a Google study that tracked consumers’ points of influence on their path to purchase, found…

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Influencer Marketing: How It Can Make Your Dealership's Brand More Powerful

Posted by Ralph Paglia on October 26, 2014 at 5:02am 0 Comments

Influencer Marketing: How It Can Raise The Value Of An Auto Dealership's Regional Brand 

I have seen automotive digital marketing emerge from being a curiosity in the minds of most car dealers, and become the generally accepted "Smart Money" portion of a dealership's marketing communications budget...

Along the way, the "Content Marketing" category within automotive digital marketing has been transformed by a few savvy car peeps into being referred to as "Influencer Marketing".  The term has a natural positive vibe within the auto industry, which has always been chock full of car buyer influencers (Third basemen) for over a hundred years... So, it is easy to understand why Influencer Marketing is one of…

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Links May Die Someday for SEO, but Not Quite Yet

Posted by J.D. Rucker on October 24, 2014 at 5:40pm 11 Comments

Inbound links still matter. Despite what you may here from SEO gurus around our industry, the power of high-quality, relevant, and natural inbound links to a dealer's website is still apparent. Google's Matt Cutts acknowledged that in the long run, this may not be the case.

That day, however, is not today.

Google is reportedly in the middle of a 10-year plan to discount links from the search algorithm. The best guess is that they're at about year 5 of this plan, which means that we still have another half-decade to make the adjustment. Many of us already are, but that does not mean that links should not be a part of the overall strategy.

Earn them. Use them appropriately. Avoid anything spammy or unnatural. Focus on incredible content that can get people to…

Continue

The Top Ten Auto News Stories of the Week: October 18 - 24

Posted by Rebecca Kon on October 24, 2014 at 11:59am 0 Comments

Happy Friday, Car Dealers! We have some great automotive news articles and blogs to share with you this week! Make sure to read them all to stay smart about what’s happening in the auto industry and how you can transform your dealership to keep up in today’s market.

  1. Here’s Why Automakers Are Ahead of the Game in Digital

The best marketing sends a message to the right shopper at the right time. Some automakers like Honda are taking this message to heart and trying out more targeted, direct-response advertising. Find out how it’s working out for them in this article by Adweek!…

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Mobile Search Rank Study Shows It's Good to Be #1

Posted by Mark Frost on October 24, 2014 at 8:55am 0 Comments

If you've spent any time on the marketing side of your dealership, you know how valuable organic search traffic is. But in order to receive a large amount of search traffic, you need to rank for a variety of different keywords, which means having a properly-optimized website, high-quality content, and inbound links from authoritative sites.

Now, on the desktop side, there have been plenty of studies that prove that the #1 organic result on Google receives the brunt of the clicks. As Google users become more familiar with searching for information online, and Google updates its algorithm to provide better overall results, though, the number of people who…

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How Timing Can Affect These 3 Elements on Your Dealership Website

Posted by Lisandra Ramos on October 24, 2014 at 6:00am 0 Comments

“You don't have to swing hard to hit a home run. If you got the timing, it'll go.” - Yogi Berra

Three American League MVP awards, 10 championships, and 15 All-Star Games -- Yogi Berra is arguably one of the best catchers in MLB history and knew a thing or two about the importance of timing.

It got me thinking about today’s post and how lead generation can be the equivalent to your online at-bat. So taking Yogi’s wisdom into consideration, what are some website elements where you have the opportunity to hit a home run if your timing is right?

Lead forms

Getting your online shoppers’ information on a lead form is tricky. Understanding that many of your shoppers are concerned about privacy -- how can you proceed?

I’ll start with a don’t -- don’t put lead forms on your dealership’s…

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Going Beyond All-You-Can-Eat In Loyalty

Posted by Mike Gorun on October 24, 2014 at 5:30am 2 Comments

When consumers think of loyalty programs, they typically think of racking up miles, or frequenting a business in exchange for rewards, perks or freebies.

No matter what business you patronize, there is a good chance that it is offering some sort of loyalty incentive. In fact, many argue that loyalty programs are so prevalent nowadays that they are losing some of the initial qualities that attracted consumers to them back some 45 years ago. Namely, that feeling of being treated special in exchange for the customer’s ongoing business and continued loyalty. Today, some loyalty programs choose not to even offer rewards. Instead they just provide the concept of receiving lower prices. Many grocery store chains have the regular price and then a loyalty…

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Why Customers Leave Without Buying A Car And What To Do About It

Posted by Patrick Kelly on October 23, 2014 at 11:00am 1 Comment

What's the most creative reason you've heard from a customer who is leaving your dealership lot without purchasing?

Sure there are the typical, "have to check with my spouse," and "have to pick up my kids at their soccer game." Then there are the more atypical reasons: "I have a dentist appointment," or "My mother-in-law's in town." If it's one of the latter, warning bells should be ringing. Who would rather go to a dentist appointment or visit with their mother-in-law than buy a car?

 

According to AutoLoop Engage's call center statistics, only three percent of customers who leave without purchasing give the salesperson the real reason. Our agents have connected and engaged with thousands of unsold…

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What Women Want: How to Connect with The Modern Female Car Buyer

Posted by CDK Global on October 23, 2014 at 8:30am 2 Comments



 Marissa Dogeagle Smith, Account Advocate at CDK Digital
by Marissa Dogeagle Smith, Account Advocate at CDK Digital

How well do your website content and staff appeal to the modern female car shopper?

There’s been some great discussion lately about how to win the hearts of autoshoppers, but a woman’s vehicle needs may be prioritized…

Continue

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Top 5 Automotive Marketing Forum Discussions - 30 Days

2. QR Codes - Untapped Potential?

Posted by Heather Gallay on September 30, 2014

4. SEO vs. SEM - Are advertising companies taking advantage of dealerships?

Posted by Sarah Draley-Davis on August 13, 2008

5. Dealership Website SEO

Posted by Kim Essenmacher on February 15, 2014

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