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Ralph Paglia
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5 Most Popular Automotive Marketing Videos of Past 30 Days
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Latest ADM Activity - Click "More" at bottom!
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Rachelle Wilber posted a blog postCherried Out: How to Restore a Classic Mustang Piece by Piece
Scot Eisenfelder posted a videoWhat's the Right Budget for Service?
CPI Results posted a videoTip of the Day - Why Don’t the Training Results Last?
Rahul Paul posted a blog postTips To Choose The Right Courier services In Australia
MarketerHina Eni replied to Hina Eni's discussion Can Artificial Intelligence Make Better Logos Than Designers?
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Social Media Marketing for Car Dealers; Inhouse, Outsource or Hybrid?
Posted by Ralph Paglia on April 21, 2018 at 11:44am 0 Comments 1 Like
The argument for social media as a highly effective automotive marketing tool is not new and I'm certain we don't need to waste energy or bandwidth defending it. The prediction that Facebook will be the most dominant online property of 2018 - even…
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Jumpstart Automotive Media Path To Purchase Insights: Consumer Interest Across Trucks, Utilities and Cars, with Emphasis on Refreshes and Launches
Posted by John Sternal on April 23, 2018 at 12:00pm 0 Comments 1 Like
Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly shopper interest data... The results showing increased shopper interest in key vehicle refreshes and…
4 Steps to Advertising that Converts
Posted by Steve White on April 23, 2018 at 6:55am 0 Comments 0 Likes
Nowadays, the competition for consumer attention is fierce. Many dealers focus on attempting to do a better job than their competition when it comes to ads. But, the truth is, you aren’t only competing with other dealerships, but with every retail business which does digital marketing.
Think about…
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Plugging In: How Electric Vehicles Could Impact Your Service Department
Posted by Chris Miller on April 23, 2018 at 6:40am 0 Comments 0 Likes
Love him or hate him, Tesla’s Elon Musk is brilliant. As both a businessman and a marketer, he has created a loyal following of brand advocates – some of whom don’t even own the products he sells. There are consumers literally willing to wait years just to purchase a Tesla vehicle. He recently launched a car into…
6 Contact Strategies that Pay Dividends with Women
Posted by Anne Fleming on April 18, 2018 at 6:00am 0 Comments 1 Like
Men and women communicate in different ways and have different expectations when buying a car.
Therefore, it’s critical to incorporate different contact strategies into your communication methods with your women customers.
1. Know the…
Continue SEO: Building The Right Links, The Right Way Still Works!
Posted by Ralph Paglia on April 21, 2018 at 2:00pm 0 Comments 1 Like
90 Link Building Strategies to Use in 2018 [Infographic]
Contrary to what you may have been told, links to your dealershiop's various websites are still one of the most effective ways to drive traffic and…
Negative Reviews Can be Sales Gold!
Posted by sara callahan on April 19, 2018 at 6:30am 2 Comments 1 Like
Study after study finds that word-of-mouth is the single greatest influencer when it comes to marketing.
Providing a consistently excellent customer experience, then having those customers go out and tell their family and friends about it is the marketer’s holy grail. According to many,…
Is Facebook Marketing Still a Valuable Strategy? Absolutely.
Posted by Scot Eisenfelder on April 18, 2018 at 6:42am 0 Comments 0 Likes
Recently Facebook announced that it will stop using data from third-party data aggregators to supplement its own data that it uses for ad targeting. What does this mean for car dealers?
Until this announcement, Facebook collected data from three sources which it used to accurately target…
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Can Artificial Intelligence Make Better Logos Than Designers?
Started by Hina Eni in WEBSITE CONTENT - How to Get Visitors to Interact, Engaging Content, Driving Increased Website Visitor-to-Dealer Contact Conversion Rates. Last reply by Hina Eni 11 hours ago. 2 Replies 0 Likes
This era belongs to the artificial intelligence because humans are quickly getting replaced by the computers and algorithms for completing the task. Considering the role of web design agencies in Dubai, they now face the challenges of creating best UI design based websites by using the phenomena of highly effective logos and stickers. The sites designing agencies now deliver the best websites by creating creative logos at affordable prices. Therefore, they make use of the artificial intelligence, because it generates excellent options, and help them in the development of logos. The client selects five logos from twenty of them, which are then taken by following the strategy of typeface, icons, colour palette and tons of other options. A designer is required to produce the best logo by keeping in consideration the requirement of the client and designing the logo using interactive colours and stickers to meet the…Continue
Tags: company, design, designinig, web
Dealers Do Not Need To Buy All New Technology To Go High-Tech, Just Make a Few Tweaks!
Started by Ralph Paglia in DEALERSHIP MANAGEMENT, MONITORING and REPORTS - Achievements, Milestones, Sales Team and Organizational Leadership Topics, awards or achievements you and your team have earned Apr 4. 0 Replies 1 Like
Vehicles have advanced by leaps and bounds. New vehicles have smartphone integration with Apple CarPlay and Android Auto, available Wi-Fi hotspots, and some of the most amazing and massive capacitive touchscreens in the dash. Despite in-vehicle tech advances, there’s an accepted theory that the automotive industry is notoriously slow to adopt new technology at the dealership level. Ralph Paglia of Automotive Digital Marketing says that’s not necessarily the case. “As much as we seem to hear about this "Tech Aversion" factor being ascribed to the car business, I believe it is an exaggeration based on conservatively managed brick and mortar business owner reluctant to tamper with a profitable business model when the numbers…Continue
Tags: Just, Tweaks, Go High-Tech, Technology, Buy
"Ralph Recommends..." Newsletter Announcement
Started by Ralph Paglia in AUTO INDUSTRY NEWS - Discussions about Auto Industry, including dealerships, car companies and government, but not about suppliers (see cetegory). Last reply by Ralph Paglia Mar 31. 5 Replies 2 Likes
Having been the Editor-In-Chief and managed the ADM Professional Community for over ten years now, it seems that every technology development, software and application being sold to car dealers, along with various service provider programs and just about anything somebody conceives of that they would like to sell car dealers has been pitched to me at some point... Usually in the form of a product demonstration, sometimes starting with a two minute "Elevator Pitch". The vast majority of time I have considered incumbent upon my obligations to this professional network to listen, watch, take notes, try it out, talk to any dealers currently using the widget in question and generally become aware of what it is, what it costs and what the claimed Return On Investment (ROI) is all about... The how when and why…Continue
NADA Booth 3529C: MarketPrice+ From JD Power Enables More Used Car Profits
Started by Ralph Paglia in CONFERENCES, SEMINARS, EVENTS - Gatherings, Trade-Shows, Speakers, Offsite Training, etc. - Anything you go to outside the dealership to get information and contacts Mar 21. 0 Replies 1 Like
NADA tidbit for attendees: The only formula you need to maximize your used vehicle profits... It may seem crazy to some, but JD Power thinks using actual retail sales performance from your market (MarketPrice+) helps car dealers make better decisions. Unlike other sources, MarketPrice+ gives you the ability to see what is profitable in your market, what turns well, and more importantly, what doesn’t!Wholesale and Inventory Listing Data are important, but leave out critical transactional details. Imagine knowing what the actual selling price was, travel/turn rates, and what actual recapped sales profits are, and using those insights to radically improve your acquisition and trade-in decisions. Pick the winners and avoid the duds!Because MarketPrice+ uses actual dealer transactional data, not what cars are listed at, or estimated values, participating…Continue
Tags: 3529C, JD Power, PowerDealer, Used Cars, Profits
How Do You Reach Your Targeted Audience on Facebook?
Started by Ralph Paglia in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC) Mar 12. 0 Replies 1 Like
➡️ Reach the right audience on FacebookWritten by Ali Salman, Online marketing expert, consultant, speakerLookalike audiences allow you to build new audiences using an established source audience such as people who have viewed your content, you bought a list or previously purchased from you. Email-based lookalike audiences often deliver the best results. Why? Because you can take your existing customer list and use that as the source for your lookalike audience, essentially cloning your customer base. A Lookalike audience is exactly as it sounds: Facebook takes an existing custom audience you’ve created, and culls its database of 2+…Continue
Richie Bello Specializes In Developing The Best Car Peeps
Started by Ralph Paglia in HELP WANTED - Human Resources, Job Postings, Career Management, Recruiting and Hiring, Positions Sought, Pay Plans, Anything Hiring or Career Related Mar 8. 0 Replies 0 Likes
Get Trained Sale Staff and Service Professionals NowCall RichieCall 212-381-6118 for free trialRichie Bello West provides training On-Demand for dealerships. Richie Bello West provides online Training System run by veterans. It offers Richie Bello’s most extensive sales training curriculum on the web today. With over 30 years of real-world sales experience in Automotive, Richie Bello provides a dynamic sales training tool for Veterans in almost any sales situation for teams and individuals alike.Click On link for case studyNADA Case StudyRICHIE…Continue
Tags: Best, Car, Peeps, The, Developing
Automotive Digest Calendar of Events for Q2, 2018
Started by Ralph Paglia in CONFERENCES, SEMINARS, EVENTS - Gatherings, Trade-Shows, Speakers, Offsite Training, etc. - Anything you go to outside the dealership to get information and contacts Mar 6. 0 Replies 1 Like
Second Quarter of 2018 Calendar of Automotive Events from the Team at AutomotiveDigest.com and their calendar of events:Automotive Industry and Related Business Events, Conferences, and ActivitiesHere is one of the most complete listings of annual and special automotive, business, marketing, Internet, Technology, and related industry events, conferences, shows, expos, seminars, webinars, and company activities.AIN Media seeks to find, position, and post every possible event that may impact, influence, and/or affect not only automotive industry companies, associations, and organizations but business, industry, and institutional entities tangential to the industry. These listings include significant events that provide strategic & tactical business management resources and content from outside the automotive channel.Please use this list to plan and schedule for conference marketing, exhibiting, and attendance in the next year. Associations and Conference Management companies are…Continue
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Top Ten Most Popular Automotive Marketing Posts of the Past 30 Days
| 1 |
"Ralph Recommends..." Newsletter AnnouncementPosted by Ralph Paglia on March 29, 2018 |
| 2 |
Can Artificial Intelligence Make Better Logos Than Designers?Posted by Hina Eni on March 1, 2018 |
| 3 |
Negative Reviews Can be Sales Gold!Added by sara callahan on April 19, 2018 |
| 4 |
How to Best Present the Benefits of a Career in Automotive Retail Sales!Added by Garry House on March 29, 2018 |
| 5 |
FreebieFriday - How to Make a Good Sales Month GreatAdded by Bill Wittenmyer on April 13, 2018 |
| 6 |
Facebook Live Could Make You a Social Media ChampAdded by CPI Results on April 4, 2018 |
| 7 |
FreebieFriday - Good vs LuckyAdded by Bill Wittenmyer on April 6, 2018 |
| 8 |
Getting High Tech Only Requires Minor Upgrades, Not an OverhaulAdded by CPI Results on April 3, 2018 |
| 9 |
“Why status-quo” is a mindset that will Kill your DealershipAdded by Ujj Nath on April 11, 2018 |
| 10 |
Another Big Disruptor is Joining the Automotive WorldAdded by Ujj Nath on April 17, 2018 |
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FREE WEBINAR: The Audience-First Marketing Strategy you SHOULD be using!
April 26, 2018 from 12pm to 1pm – https://www.dealeron.com/webinar/audience-first-marketing-strategy
0 Comments 1 Like -
Richie Bello’s Cigar Dinner
May 9, 2018 from 6pm to 10pm – Beach Club Estate
0 Comments 1 Like -
FREE WEBINAR: 5 Inspiring Lessons from World Record Holder Ali Reda
May 10, 2018 from 12pm to 1pm – https://www.dealeron.com/webinar/5-inspiring-lessons-ali-reda
0 Comments 1 Like -
Internet Sales 20 Group 11
June 11, 2018 to June 13, 2018 – Trump International Miami
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Top Automotive Marketing Forum Discussions
2. Can Artificial Intelligence Make Better Logos Than Designers?
Posted by Hina Eni on March 1, 2018
3. Dealers Do Not Need To Buy All New Technology To Go High-Tech, Just Make a Few Tweaks!
Posted by Ralph Paglia on April 4, 2018
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Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.
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J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives
Even used-vehicle buyers are going online
This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009. The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work. One is the poor […]Automotive iPad apps
This week I decided to check out automotive iPad apps. These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots. They’re quick, which is probably why three OEM iPad apps incorporate them. They’re also dirty – pretty […]Some reliability perceptions are changing (and that’s not a good thing for Toyota)
It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable. Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability. As illustrated below, these […]The Future of Satellite Radio
As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]Bringing in younger buyers
The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment. This shift has impacted almost every automotive brand, including […]
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