Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Automotive News Videos

FCA Criminal Crackdown (8/30/16)

FCA targets use of internal software to steal cars; More MPG trouble for Mitsubishi; Cash king for VW diesel owners; U.S. seeks help to combat traffic deaths; Volvo hiring spree.

U.S. Sales Expected to Drop in Aug. (8/29/16)

U.S. sales expected to drop in Aug.; Talent drought is drying up buy-sell deals, experts say; VW brand product pipeline; Volkswagen out, Audi in?; Report: BMW plans 7-series coupe.

Top 5 Most Popular Automotive Marketing Videos of Past 30 Days

1. Combat Your Fear of Change

Added by Mike Esposito on July 26, 2016

4. TrueCar Dealer Pledge Update

Added by Ralph Paglia on August 10, 2016

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Top 5 Most Popular Automotive Marketing Photos of Past Month

Why Investment In Analytics

by Ralph Paglia Why Investment In Analytics

Top 10 Security Hacks

by Ralph Paglia Top 10 Security Hacks

Cyber Threat Landscape and Evolution

by Ralph Paglia Cyber Threat Landscape and Evolution

Technology Investment

by Ralph Paglia Technology Investment

Ransomware: You've Been Hacked Using File Encryption

by Ralph Paglia Ransomware: You've Been Hacked Using File Encryption

Auto Industry Marketing and Advertising News

2017 Nissan Titan and XD get longest truck warranty in US

Filed under: ,,,

The Titan and Titan XD get pumped-up bumper-to-bumper warranty to match powertrain coverage.

Continue reading 2017 Nissan Titan and XD get longest truck warranty in US

2017 Nissan Titan and XD get longest truck warranty in US originally appeared on Autoblog on Mon, 15 Aug 2016 00:01:00 EDT. Please see our terms for use of feeds.

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Latest ADM Activity - Click "More" at bottom!


Influencer
Joey Little posted a blog post

Facebook Image Recognition Update, Facebook Lifestage, and More!

This Week in Social Media News for the Week of August 29 Facebook Image Recognition Software Open to EveryoneWith the goal of someday applying it to live video, Facebook is open sourcing its image recognition software.  Currently, Facebook algorithms work in conjunction with MultiPathNet…See More
3 hours ago

Influencer
Larisa Bedgood posted a blog post

Data Strategies to Increase Your Dealership Sales and Profitability

Data Strategies to Increase Your Dealership Sales and Profitability Despite the digital disruption and new ways to research and shop online, the dealer is still an integral piece of the sales process. Consumers may do the majority of their research online, but they still want to head into a dealership to take…See More
4 hours ago

Influencer
David Metter posted a blog post

AT LAST: Attribution Claims Its Throne

It’s an exciting time in digital history. Automotive marketers are finally catching on to the critical importance of attribution – AND more importantly, the associated consequences if accurate attribution is not accomplished. Maybe it’s something about the hot summer air. Or maybe digital leaders are just coming to…See More
4 hours ago

Influencer
Paul Potratz posted a blog post

Does Email Marketing Still Work?

Whether you like it or not, email marketing will always come in handy as long as you’re checking your email. This week on Think Tank Tuesday, Paul will give you 3 tips that will help you improve your email marketing exponentially.  By taking these marketing tips and putting them into action, your open rates and click through rates may increase! Watch people engage more with your business and brand by utilizing this week’s Think Tank Tuesday in your marketing strategy.We’d love to hear what you…See More
5 hours ago

Influencer
Mike Gorun posted a blog post

Do You Have A “Super” Loyalty Program?

Loyalty programs are nothing new to retail. In the beginning, most consisted of simple punch cards or other basic means of tracking customer transactions. As technology improved, many programs became digitized with key tags, cards and other ways for retailers to keep track of these transactions, aside from purely manual means.Then…See More
5 hours ago

Vendor
John Rash posted a blog post

CRM For Auto Dealerships

Onsite CRM saves your auto dealership time and money by providing you with an incredible integrated application that has everything you need in one place. This is your chance to move beyond simple customer relationship management and step into a package that combines customer contact with all the forms you need. Now you can manage everything each customer needs seamlessly; never jump from application to application again!Onsite CRM enterprise-wide software is the ideal solution for tracking and…See More
12 hours ago

Coach
Dixie Somers posted a blog post

On the Road Again: The 5 Best Cars for Road Trips

There is nothing better than hitting the open road for an old-fashioned road trip. While today’s traveler loves the convenience of flying, jamming to tunes and telling stories make driving an attractive option. However, depending on the size of your group and the amount of cargo you need to haul, the vehicle you take makes all the difference. Here are the top five vehicles that will make your road trip comfortable.…See More
21 hours ago

Agency
Marlena Stoddard posted a blog post

Fix It or Scrap It: What to Do with an Old Car

No matter how much you may love your old car, once it becomes a money pit, you may consider junking it for good. How do you know whether it’s time to repair your old car yet again or finally unload it? Read on.Look at Your BudgetHow much is your monthly car repair budget? Add up all of the repairs you’ve…See More
yesterday

Agency
Marlena Stoddard and Ralph Paglia are now friends
yesterday

Influencer
sara callahan liked Tom Cannata's blog post Quick Lube: A Minor Investment for a Huge Return
yesterday

Vendor
Tom Cannata's 2 blog posts were featured
yesterday

Dealer
Barry Neuman's blog post was featured

Auction Buzz

The ShowThis week finds us in a state of "overwhelm" .....With all the moving parts involved in running a wholesale car operation, it's bound to happen.....Most of the summer, everything has gone according to plan......We've been doing our homework, coming up with the cars at the right price.....Sending them through the studio, making them all shiny and nice.....Listing them properly on O.V.E., drawing buyers to…See More
yesterday

Vendor
Aubrey Hankins's blog post was featured

Mobile CRM’s Are Key

No matter what industry you’re in, mobile accessibility affects the everyday lives of everyone. The world has become mobile accessible from every direction. From online shopping, keeping in touch with friends and/or family, to purchasing a vehicle, the mobile experience has become the standard for any sort of internet experience. Individuals in every arena are accessing information through multiple sources, with mobile accessibility being…See More
yesterday

Influencer
Joey Little's 2 blog posts were featured
yesterday
Chris Miller's blog post was featured

A Unique Value Proposition to Rule Them All

Think about the value propositions most dealerships present to consumers. Free car washes, fast transactions, oil changes, low prices, etc. They’re all so similar that, in reality, they cease to differentiate one dealer from another. The simple fact that they aren’t unique just about negates the offer for consumers when they…See More
yesterday
Profile Iconthunder rock, Scottish Stained Glass Salt Lake, Riyan Robert and 3 more joined Automotive Digital Marketing ProCom
yesterday

Vendor
Tom Cannata posted a blog post

Quick Lube: A Minor Investment for a Huge Return

In the past, customers were willing to bring their vehicle into a service department and wait patiently. However, with the rise of convenience and the promise of speed in the form of express independent chains such as Jiffy Lube, regular service customers began forsaking the dealership and started defecting to these chains. Manufacturers took notice and started…See More
yesterday

Influencer
Larisa Bedgood and Joud Mansour are now friends
yesterday

Dealer
Sporteology updated their profile
yesterday

Influencer
Mark Tewart shared their event on Facebook
Sunday

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ADM Blog Posts

Quick Lube: A Minor Investment for a Huge Return

Posted by Tom Cannata on August 29, 2016 at 7:00am 0 Comments

In the past, customers were willing to bring their vehicle into a service department and wait patiently.

However, with the rise of convenience and the promise of speed in the form of express independent chains such as Jiffy Lube, regular service customers began forsaking the dealership and started defecting to these chains. Manufacturers took notice and started initiatives encouraging franchise dealers to implement their own quick lube services in order to recapture this lost business. Many dealers acquiesced and started offering these services to their customers.

To start with, these quick lube service processes mimicked those of all other services: Inspection, Service Recommendations and then Repair Order Completion.

Yet somewhere along the way, that…

Continue

Auction Buzz

Posted by Barry Neuman on August 27, 2016 at 10:35am 0 Comments

The Show

bently

This week finds us in a state of "overwhelm" .....

With all the moving parts involved in running a wholesale car operation, it's bound to happen.....

Most of the summer, everything has gone according to plan......

We've been doing our homework, coming up with the cars at the right price.....

Sending them through the studio, making them all shiny and nice.....

Listing them properly on O.V.E., drawing buyers to them.....

Selling a good percentage at our live auction, buyers have been there through the heat.....

WE BECAME SUBMERGED IN THE PROCESS AND IT WAS WORKING.....

Then.....

Murphy's Law.....…

Continue

Mobile CRM’s Are Key

Posted by Aubrey Hankins on August 26, 2016 at 8:45am 0 Comments

No matter what industry you’re in, mobile accessibility affects the everyday lives of everyone. The world has become mobile accessible from every direction. From online shopping, keeping in touch with friends and/or family, to purchasing a vehicle, the mobile experience has become the standard for any sort of internet experience. Individuals in every arena are accessing information through multiple sources, with mobile accessibility being the target goal for most platforms. This does not exclude automotive dealerships, so why would a dealership work from a CRM that is either desktop based or only partially mobile. With a mobile accessible CRM, the dealership sales staff has the ability to take the desk with them throughout the sales floor, as well as anywhere on the lot. However, even in 2016, many dealerships believe that they possess an entirely mobile accessible CRM while only holding one that is…

Continue

64% of Sales Professionals Close Deals With Social Media

Posted by Joey Little on August 26, 2016 at 8:41am 0 Comments

 

 

Social media marketing is growing every day as a result of increasing consumer activity across social platforms.  Currently, 90% of young adults aged 18 to 29 use social media—which explains why social affects nearly every aspect of modern business interactions.  From the customers who research, learn, and even purchase via social media to the sales professionals who have mastered the art of closing deals on via social, these booming platforms are front and center when it comes to running successful businesses today.  To further illustrate the impact social media can have for your dealership, a recent study confirms 64% of sales representatives close deals with social…

Continue

A Unique Value Proposition to Rule Them All

Posted by Chris Miller on August 26, 2016 at 5:26am 0 Comments

Think about the value propositions most dealerships present to consumers. Free car washes, fast transactions, oil changes, low prices, etc. They’re all so similar that, in reality, they cease to differentiate one dealer from another. The simple fact that they aren’t unique just about negates the offer for consumers when they consider who to buy from.

 

Nobody cares which Wal-Mart to shop at because they all have the same value proposition, low prices. So what kind of value proposition could a dealership come up with that would help dominate the market over their competition?

 

The answer may surprise you.  With today’s recall crisis being top-of-mind with consumers, how about guaranteeing that every car you sell is recall free? AutoNation…

Continue

Smartphones Are a Game-Changer

Posted by Joey Little on August 25, 2016 at 10:07am 0 Comments

Smartphones are responsible—in a BIG way—for how the automotive market is changing. Not only are consumers more mobile, they’re also empowered to access more information than ever before while on the go.  They have the power of Google in their pockets, and they aren’t afraid to use it.  Everything from vehicle comparisons to consumer reviews to feedback about specific dealerships is available online, and smartphones make it possible for your customers to access all this information directly from your showroom floor.

 

The most valued demographic for the automotive industry consists of adults aged 50 and under who are making a good living, at least $75,000 a year. 80% of consumers in this demographic own smartphones, and they are spending more time using them than…

Continue

Jumpstart Automotive Group Unveils New Logo, New Name

Posted by John Sternal on August 23, 2016 at 11:00am 0 Comments

Jumpstart Automotive Group, a leading media, insights, and marketing solutions company, today officially unveiled a new logo and announced it is changing its name back to Jumpstart Automotive Media. The name change reflects the evolution of Jumpstart’s business and the market it serves, and the new logo signifies the company’s growth and transformation.

 

The launch of Jumpstart’s new brand identity kicks off a new era at the company where, as part of the newly formed Hearst Autos, brands have the power to leverage Jumpstart, Car and Driver, Road &…

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Promoted Video Pins, New Look for Facebook Pages, & More!

Posted by Joey Little on August 23, 2016 at 9:30am 0 Comments

This Week in Social Media -  News for the Week of August 22

 

Promoted Video Pins on Pinterest

Pinterest recently rolled out Promoted Video, yet another way for businesses to share ideas and let consumers give new concepts a try.  With over 100 million people worldwide turning to Pinterest monthly to get inspiration, Promoted Video makes sense for businesses looking to expand and…

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Google Blog Articles, News and More

Search is a Jack of all trades

Today we’re dealing two new hands from the Google Search deck: solitaire and tic-tac-toe. Now you can play two of the oldest and most popular games for all ages, on desktop and in the Google app.

It’s been said solitaire’s roots are in fortune telling. If that’s true, today your fate rests on your quick wit and the luck of the draw. When you search for “solitaire” on Google, the familiar patience game may test yours!
If you’re looking for something a bit simpler, tic-tac-toe is your best bet. In this game of naughts and crosses, you can select your level of difficulty or even go head to head against a friend. Xs and Os to the winner (hugs and kisses, that is!).
For some other fun tips, try asking Google, “what sound does a pig make?” Or if you’re looking to settle a bet and feeling lucky, “flip a coin” may come in handy.

These are just a sample of the delightful surprises that await you on Google. After all, Search is for so much more than research and practical matters -- it’s for fun, too!

https://2.bp.blogspot.com/-NkREXMwAQag/V8CYADahj6I/AAAAAAAAS1Q/rRCQ0IIpB28aZcll71MWIHYBrl3SRTMpQCLcB/s1600/Solitaire_hero.jpg

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ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

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Internet Sales Manager Resources and Blogroll

ADM Professional Community Blogroll:
1. Social Media Optimization 

3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

7. Toyota Community

8. Kia Community 

9. Toyota Social Media

10. Social Media Marketing 

11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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Automotive Marketing News

Subaru&'s campaign to keep national parks clean

The 'Who We Are Is What We Leave Behind' campaign focuses on the carmaker's mission to remove 100 million pounds of visitor-generated trash.

Subaru brings family-safety message home in very different ways

Any parent who has ever heard the phone ring in the middle of the night will identify with Subaru's commercial debuting tonight: It's your terrified teen calling to say he or she wrecked the car.

Photo booth is shooting for clicks

Having a professional photo booth allows dealerships to showcase high-quality vehicle photos on their website.

First Shift: Another tragedy for Takata

Another Takata tragedy: Truck in fatal crash; Unifor strike vote; Cadillac boss on defense; Chase, TrueCar launch direct shopping, loan program; BMW, Chevy Olympics marketing gold.

Amazon, expanding automotive business, launches vehicle research portal

Amazon launched Amazon Vehicles, a car research portal where consumers will have access to vehicle detail pages and reviews of thousands of new and classic cars, while being able to upload photos and videos of their own rides.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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