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Added by Ed Barton on February 27, 2020
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New Trends Require New Marketing Strategy
What are your marketing goals in 2020? One of the biggest pain points for dealers is deciding where to spend their marketing…See More
Kerrigan Advisors Represents Fields Automotive Group in Sale of Florida Dealerships; Transaction Marks 13th Kerrigan-led Dealership Sale in the last 12 months
Fields Volvo and Fields Volkswagen of Daytona Beach acquired by Gunther Motor Company Irvine, CA, February 28, 2020 – Kerrigan Advisors, a leading sell-side advisory firm to auto dealers in the U.S., represented and advised Fields Automotive Group…See More
State of Recalls 2020
Recall Masters' Dan Beres, Managing Partner, presents the State of Recalls at NADA 2020.
3 Video Marketing Applications for a More Profitable New Year
Video has historically played a major role in car dealerships; from training with…See More
The Importance of a Seamless Customer Experience - fusionZONE Automotive
CEO Ed Barton shares why dealerships who provide a seamless experience for customers in their transition from online to offline in the buying process achieve...
Why You Don’t Really Need to Acquire New Leads
We all know new leads are important and you always want to keep that pipeline full. But attracting new customers is expensive, and making more money while spending less is something that every business wants to do. …See More
BDC or Virtual BDC
As an experienced BDC director for the last 15 years and in the car business for 30 I wanted to reach out to those who know. The audience here. Recently my GM asked if he thought we should go to a Virtual BDC and that my job would not be in…See More
Using Emotion & Logic to Sell More Cars!
The Presentation & Demonstration both are a huge deciding factor to whether your guest moves forward in the sales process. In fact, NADA stats show the 80% o...
Helion Technologies Recognized on CRN’s 2020 Managed Service Provider 500 List
Timonium, MD – February 25, 2020 – Helion Technologies announced today that CRN®, a brand of The Channel Company has named Helion to its…See More
FREE WEBINAR: Hear What 7,000 Customers Think About Your Dealership! at https://digitalairstrike.com/Hear-What-7000-Customers-Think-About-Your-Dealership
March 4, 2020 from 12pm to 1pm
The results are in! And they are mind-blowing! Digital Air Strike just released the highly anticipated 8th Annual Automotive Social Media & Online Trends Study. More than 7,000 car buyers and service customers took part in this extensive…See More
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New Digital Retailing Survey: Increased Adoption, Sales, Profits, But Integration, People, Process Challenge Success
Posted by Crystal Hartwell on February 13, 2020 at 7:00am 0 Comments 1 Like
eLEND Solutions Digital Retailing Report Card report reveals widespread adoption of Digital Retailing (74%) among dealers surveyed, as well as a positive impact on sales (92%) and profitability (68%) – but challenges with training, leadership and process integration remain.
LAS VEGAS, NV…
ContinueNAVYA Honed By Frost & Sullivan With 2019 Leadership Award In Global Autonomous Shuttle Industry
Posted by John Sternal on February 13, 2020 at 1:30pm 0 Comments 1 Like
NAVYA (FR0013018041- NAVYA), a leading company in autonomous driving systems, recently received the 2019 Global Autonomous Shuttle Product Leadership Award from Frost & Sullivan.
NAVYA’s proven track record, recently acknowledged by the RTA Dubai World Challenge as the designer and…
ContinueBeep Announces Autonomous Shuttle Expansion In Peoria
Posted by John Sternal on February 20, 2020 at 8:00am 0 Comments 0 Likes
Services vs. Products
Posted by Jim Flint on February 21, 2020 at 7:10am 0 Comments 0 Likes
As an automotive retailer, you should know the answer to this question about your brand.
- Is your brand promise a Product or a Service?
A decade ago, market research with Toyota showed that consumers couldn’t recall whether or not a just watched Toyota Camry spot was a Honda Camry. That’s right HONDA CAMRY. MIND…
ContinueThe Truth About Being Insta-Famous
Posted by Jim Flint on February 20, 2020 at 7:31am 0 Comments 0 Likes
Fake News: Spotting Propoganda and Becoming Responsible Online Publishers
Posted by Ralph Paglia on February 19, 2020 at 11:00pm 0 Comments 1 Like
Ford Vs. Ferrari - When A Challenge Presents Itself...
Posted by Jim Flint on February 10, 2020 at 12:59pm 0 Comments 0 Likes
Ford vs. Ferrari took home 2 Oscars last night! When a challenge presents itself, what brings you to the finish line?
#localsearchgroup #jimflint #oscars #fordvsferrari #2020 #dealers #dealerships #digitialmarketing
SureSale Closes $7 Million Funding to Redefine the Certified Pre-Owned Auto Category
Posted by Crystal Hartwell on February 6, 2020 at 7:00am 0 Comments 1 Like
Veteran automotive tech entrepreneurs have developed a standardized certification-as-a-service platform to expand the availability of CPO inventory for 40 million used car buyers
Los Angeles, CA – February 6, 2020 –SureSale, the first and only…
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BDC or Virtual BDC
Started by Peter Stratton in PROCESS MANAGEMENT- CRM, BDC and lead Management Processes, Emails, Phone Scripts, Facility Design, Tools and Suppliers on Wednesday. 0 Replies 0 Likes
As an experienced BDC director for the last 15 years and in the car business for 30 I wanted to reach out to those who know. The audience here. Recently my GM asked if he thought we should go to a Virtual BDC and that my job would not be in jeopardy, however my staff of ten would be. The company got in the GM's ear saying that their staff will answer leads within 30 seconds and close at 20%. My team answers the lead within a minute and we close at 14%. So my questions is, "Who has had…Continue
Which e-commerce platform should I join?
Started by Camden Jones in Uncategorized or Does Not Fit Into Any Pre-Defined Category. Last reply by shawn jasper Feb 3. 5 Replies 0 Likes
Hi. I'm a newbie in e-commerce. I want to try to open an online store, but I don't know what to begin. I search and find out some platforms. Big ones are Shopify, WooCommerce, and BigCommerce. Which should I choose to start? Is there anyone selling on these platforms? Please help!Continue
Why car dealerships are good for society?
Started by Chris Younggren in Uncategorized or Does Not Fit Into Any Pre-Defined Category Jan 11. 0 Replies 0 Likes
I am doing a project on positive dealership stories so I typed, "why car dealerships are good for society" into the Youtube search, the only positive message I could find was footage from an award banquet!! It's the same story on Google search. Sad because dealers add millions of dollars in property taxes and jobs for our society. I understand there are very "bad" dealer operators, but mind you, didn't ask Youtube or Google for dealer scams or fraud stories.That being said, I would love to hear…Continue
How about a Thank You Video via Texting? Very effective.
Started by Ken Beam in VIDEO - Multimedia and Video Marketing Related Discussions, including Video SEO, YouTube, Video Email, etc. Nov 17, 2019. 0 Replies 0 Likes
So imagine you stopped by a dealership last night & the next morning you received this nice, short Thank You Video via Text on your phone. I do believe this will indeed add a little "Wow" factor to the equation....... don`t you? Ken-*by the way....they came back & bought the truck after I sent this.#highlyeffectivemarketing #GuerrillaMarketing101 #KenBeam Continue
Electric Vehicle is the Future
Started by Dwayne Jhonson in AUTO INDUSTRY NEWS - Discussions about Auto Industry, including dealerships, car companies and government, but not about suppliers (see cetegory) Aug 29, 2019. 0 Replies 1 Like
What is Electric Vehicle?An electric vehicle, which is also known as an EV, is a vehicle that uses more than one electric motors or traction motors for propulsion. An electric vehicle can be powered through a collector system by electricity from off-vehicle sources or can be self-contained as well. Electrical vehicles are self-contained through electric generators (to convert fuel to electricity), solar panels or a battery. Types of electric vehicles include passenger cars (PC) as well as…Continue
Email marketing
Started by Andrew Qrueed in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic Aug 26, 2019. 0 Replies 0 Likes
How often did you come across the fact that SMS or email was effective? I am sure very often. I want to offer you an excellent service, I will not persuade you and tell you about the pros and cons (I'm not a marketer), but visit atompark.com and I think you You will find many advantages, and the support service can solve many of your problems associated with this. Start here and read more.Continue
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Porsche sweepstakes offers a chance to live 'The Heist' Super Bowl ad
Filed under: Green,Marketing/Advertising,Porsche,Electric,Performance
Continue reading Porsche sweepstakes offers a chance to live 'The Heist' Super Bowl ad
Porsche sweepstakes offers a chance to live 'The Heist' Super Bowl ad originally appeared on Autoblog on Tue, 4 Feb 2020 16:15:00 EST. Please see our terms for use of feeds.
Permalink | Email this | CommentsJeep's Groundhog Day Super Bowl commercial stars Bill Murray
Filed under: Celebrities,Humor,Marketing/Advertising,Jeep,SUV,Super Bowl Commercials
Watch Jeep's Groundhog Day Super Bowl LIV commercial, starring Bill Murray as Phil Connors.Continue reading Jeep's Groundhog Day Super Bowl commercial stars Bill Murray
Jeep's Groundhog Day Super Bowl commercial stars Bill Murray originally appeared on Autoblog on Sun, 2 Feb 2020 16:37:00 EST. Please see our terms for use of feeds.
Permalink | Email this | CommentsADM Events Posted for Automotive Marketing and Sales Professionals
FREE WEBINAR: 24/7 Customer Service Tips That Will Boost Your Bottom Line!
From scheduling service appointments at 2am, to filling out a credit application, to quickly highlighting the vehicles on your lot that customers can afford, Artificial Intelligence can help dealers provide better customer service online and sell more. Join our free webinar to learn how AI can start conversations, capture leads, enhance both sales and service, and so much more. AI is a game-changer, people! If you want to learn all that AI can do at your dealership then Register at Digital…
Time:March 25, 2020 from 12pm to 1pm
Location:https://digitalairstrike.com/top-tips-for-customer-service
Website or Map:https://digitalairstrike.com/…
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FREE WEBINAR: Use Video to Sell & Stop Leaving Money on the Table!
Did you know that 72% of consumers prefer to learn about a product or service through video?
Adding video to your marketing increases customer engagement, highlights your Why Buys and turns them into Will Buys, and so much more!
Find out how you can easily leverage this channel for your dealership and get 9x more responses from customers and get top tips and new ways to use video to help you SELL MORE.
Time:March 12, 2020 from 12pm to 1pm
Location:https://digitalairstrike.com/use-video-to-sell-and-stop-leaving-money-on-the-table
Website or Map:https://digitalairstrike.com/…
Export to Outlook or iCal (.ics)
FREE WEBINAR: Hear What 7,000 Customers Think About Your Dealership!
The results are in! And they are mind-blowing!
Digital Air Strike just released the highly anticipated 8th Annual Automotive Social Media & Online Trends Study.
More than 7,000 car buyers and service customers took part in this extensive research that includes 100+ data points about how consumers choose a dealership, which review sites helped the most, the importance of Google and Facebook, how they feel about chat and ads on social,…
Time:March 4, 2020 from 12pm to 1pm
Location:https://digitalairstrike.com/Hear-What-7000-Customers-Think-About-Your-Dealership
Website or Map:https://digitalairstrike.com/…
Export to Outlook or iCal (.ics)
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FREE WEBINAR: Hear What 7,000 Customers Think About Your Dealership!
March 4, 2020 from 12pm to 1pm – https://digitalairstrike.com/Hear-What-7000-Customers-Think-About-Your-Dealership
0 Comments 1 Like -
FREE WEBINAR: Use Video to Sell & Stop Leaving Money on the Table!
March 12, 2020 from 12pm to 1pm – https://digitalairstrike.com/use-video-to-sell-and-stop-leaving-money-on-the-table
0 Comments 1 Like -
FREE WEBINAR: 24/7 Customer Service Tips That Will Boost Your Bottom Line!
March 25, 2020 from 12pm to 1pm – https://digitalairstrike.com/top-tips-for-customer-service
0 Comments 1 Like
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Top 5 ADM Content Posts of Past 7 Days
1. FREE WEBINAR: Use Video to Sell & Stop Leaving Money on the Table!
March 12, 2020 from 12pm to 1pm at https://digitalairstrike.com/use-video-to-sell-and-stop-leaving-money-on-the-table
Organized By: Eliana Raggio
2. FREE WEBINAR: 24/7 Customer Service Tips That Will Boost Your Bottom Line!
March 25, 2020 from 12pm to 1pm at https://digitalairstrike.com/top-tips-for-customer-service
Organized By: Eliana Raggio
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Automotive Marketing News
Casa de Cadillac keeps iconic status as brand image evolves
Dealer Howard Drake has had to find a balance between meeting Cadillac's evolving brand standards and protecting his California dealership's landmark status, a pillar of famous Ventura Boulevard.
Marketing exec says dealers are missing a golden opportunity
David Boice, CEO of marketing firm Team Velocity, says dealers are failing to tap a potentially rich source of business. He says dealerships' returning customers should have online experiences that are relevant to their personal details and the cars they're driving.
Auto marketing's sharp new tool
Armed with artificial intelligence, a dealership can laser in on the right consumers at the right time, based on how shoppers click — or don't — and hit them with different kinds of crafted messages.Lyft buys digital car-top advertising startup Halo Cars
Lyft and larger rival Uber are pursuing different roads in search of profitability. Halo Cars was founded in 2018 and has operations in U.S. markets such as New York and Chicago.
CDK to sell digital marketing business to Ansira
CDK's digital marketing business was earmarked for sale for nearly eight months. CDK said the transaction is expected to close in the first half of this year.
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