Automotive Digital Marketing

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

ADM Celebrates a Decade

ADM Has Over a Decade of Best Practices On-hand, Indexed and Google Custom Searchable!

Automotive Marketing Professional Community Serves Car Dealers

Official ADM Hash Tag: #ADMPC

Benefits of ADM Professional Community Membership:

  • Access to exclusive content
  • Publish your own content
  • Download Files for dealer use
  • Comment on articles, videos, Photos and forum posts
  • Start an ADM Group, control membership and topics
  • Network with your peers
  • Direct Assistance from Auto Industry Thought Leaders

Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

Professional Community

AutoDigitalMarketing@Gmail.com

4645 Minorca Way
Buena Park, CA 90621

505-301-6369

Ralph Paglia
Editor-in-Chief

Arnold Tijerina
Editor, Content Marketing 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


ADM Consulting Services

Automotive Marketing Sponsors

#AutoMarketing Tagged Twitter Posts

Automotive News Videos

Plug-in Panamera Proves Popular at Porsche (12/8/17)

Plug-in Panamera proves popular at Porsche; Toyota plans Detroit debut for new Avalon; Behind ZF CEO's downfall; EU, Japan hammer out trade deal; Where lumbar meets Lambo.

Ford Plans City Test of AV Tech (12/8/17)

Ford plans city test of autonomous vehicle; Lentz's focus: Getting Toyota's team in Plano up to speed; Can Toyota teach EPA?; Saab successor plans EV output in '18; A Mitsu memory.

CA Dealerships in the Line of Wildfires (12/7/17)

CA dealerships in line of wildfires; ZF CEO steps down; Nissan exec on spiffs: 'You have to stay in the game'; Audi 'Apollo 45' salute; Budweiser reserves 40 Tesla semis.

Top 3 Most Popular Automotive Marketing Videos of Past 30 Days

1. The Real Reason Tools Fail

Added by Stephen Coambes on December 5, 2017

Support ADM Sponsors by checking out their Products and Services

Top 5 Most Popular Automotive Marketing Photos of Past Month

Workshop Manuals Documents in PDF

by Manualsco Workshop manuals documents in PDF and free car repair manuals

Turning Influencers Into Advocates

by Ralph Paglia Turning Influencers Into Advocates

Turn Your Executive Assistant Into Rockstar

by Ralph Paglia Turn Your Executive Assistant Into Rockstar

Thematic Clusters Ranking Factors Google

by Ralph Paglia Thematic Clusters Ranking Factors Google

Social Media Strategy Example

by Ralph Paglia Social Media Strategy Example

Auto Industry Marketing and Advertising News

 

Latest ADM Activity - Click "More" at bottom!

Profile IconCynthia Madison, Dale Ferrell and raul pedro joined Automotive Digital Marketing
15 minutes ago

Subscriber
John Tailor posted a blog post

Best Ways to Protect Your Car from the Elements

While there are weather conditions like hail or strong wind that can damage your car, not many car owners know that even parking your vehicle in direct sunlight can damage both its exterior and interior. Parking under a tree might seem like a good solution, but there is always a danger of falling limbs, as well as corrosive sap and bird droppings. A garage is, of course, the best way to protect your car from the elements but, unless you are lucky enough to own one, check out these alternative…See More
7 hours ago

Subscriber
Brooke Chaplan posted a blog post

Sooner The Better: Why You Should Tune Up Your Engine Before The Cold

Winter can be a beautiful time of year. It’s not, however, always great for your engine. If you’re thinking about a tune-up, it’s probably a good idea to go ahead and get it done now. Below are just a few of the reasons why you should tune up your engine before the cold sets in.Timing Is EverythingThe world of auto repair is one that lives and dies by scheduling. Honest, certified mechanics are often very busy…See More
yesterday

Subscriber
Lizzie Weakley posted a blog post

After the Accident: How Damaging Your Car Can Wreck Your Finances

Getting into a car accident can affect you in many ways. For one thing, it can be a very frightening situation to be in. It can also have a major effect on your finances. These are just some of the ways that getting into a car accident can have a negative effect on you and your…See More
Friday

Subscriber
Mike KO posted a blog post

Cashyourcaruae; the Most Trusted Car Dealers in Dubai

Introduction Many people are having challenges in finding the best car dealers in Dubai. Many companies claim to offers best deals, but Cashyourcaruae has beaten them all. This company has employed highly trained and experienced staff who ensure clients get unmatched services when it comes to used car deals. The company has specialized in buying used cars from willing individuals across the nation. Below are the reasons that have made us the best car dealers in Dubai; Leading buyers of used…See More
Friday

Subscriber
Bill Wittenmyer posted a video

Freebie Fridays: Don't Hire The Unicorns with Bill Wittenmyer

Bill Wittenmyer says “there is no perfect employee” and discusses why you should focus more on hiring the perfect person as opposed to the perfect employee i...
Friday

Subscriber
SalvageBid, LLC. posted a blog post

Research That Should Precede Every Auto Auction in Your City

"I'd like to see the auction extended all night and into the next day.” ~ Wes Lane, former Oklahoma County prosecutorAuto auctions offer an amazing way to sell or buy your favorite automobile. This is especially so if you wish to purchase a vehicle without having to pay a hefty cost. Although auto auctions are held at regular…See More
Friday

Media
Robert Martin posted a blog post

UK Car Production Down: Brexit Uncertainty Cited as a Cause

UK car production was down 4% in September, the probable cause being given as Brexit uncertainty. This was in spite of a general growth in Britain’s manufacturing industry. The Markit/CIPS purchasing managers’ index (PMI) for July, August and September were 55.3, 56.9 and 55.9 respectively. While September’s figure was 0.886% down on the forecast PMI, any figure over 50 represents growth.…See More
Friday

Subscriber
James Smith updated their profile
Friday

Subscriber
Kevin Root's blog post was featured

Market Research as a Wickedly Successful Biz Dev Tool: 6 Steps to Reach the Decision Maker

Most people think of research as a means to validate product or business concepts, to determine market opportunities, or for competitive differentiation. But most overlook it as a way to win new business. Here is a proven process to do exactly that. This approach has been refined and validated in over 20 years of practice. It’s…See More
Friday

Subscriber
Timmy D. James's blog post was featured

Social Listening & Quick Action = Video Marketing Gold!

All too often marketers find themselves with writer’s block, if you will, when it comes to new ideas.Short of spending a ton of money for an ad agency, businesses can still find opportunities to insert themselves into trending stories for little money… IF they act quickly.  Case in point: On Nov. 2, 2017, a young aspiring videographer…See More
Friday
Profile IconRobert Martin and Chris 360 joined Automotive Digital Marketing
Friday

Subscriber
Ken Dugas liked Timmy D. James's blog post Social Listening & Quick Action = Video Marketing Gold!
Friday
Ralph Paglia commented on Kevin Root's blog post Market Research as a Wickedly Successful Biz Dev Tool: 6 Steps to Reach the Decision Maker
"Kevin, thank you for sharing a very powerful strategy for ADM Members whose roles include seeking meetings with key decision makers and developing strategic alliances in the auto industry... I was struck by what seems like the sharing of a…"
Friday
Jasen Rice's video was featured

Quicktip #2 - Misperception About Miles

This video talks about the misconception of why low-mileage cars tend to age more often than high-mileage cars. Lotpop will provide the people and processes ...
Friday

Subscriber
Kevin Root posted a blog post

Market Research as a Wickedly Successful Biz Dev Tool: 6 Steps to Reach the Decision Maker

Most people think of research as a means to validate product or business concepts, to determine market opportunities, or for competitive differentiation. But most overlook it as a way to win new business. Here is a proven process to do exactly that. This approach has been refined and validated in over 20 years of practice. It’s…See More
Thursday

Subscriber
Dixie Somers posted a blog post

5 Great Car Choices for Any Season

Not everyone is fortunate enough to live in a place where the climate is usually temperate. For those who live in four-season zones, driving can become hazardous during the rainy spring and autumn months and the slick and snowy winter. That’s why having a safe and reliable vehicle to drive is important. While…See More
Thursday

Subscriber
Josh Blick posted a video

Stop Limiting Your Doc Report

Dashboard Dealership Enterprises CEO Josh Blick explains a better way for dealers to review their doc reports.
Thursday

Subscriber
Timmy D. James posted a blog post

Social Listening & Quick Action = Video Marketing Gold!

All too often marketers find themselves with writer’s block, if you will, when it comes to new ideas.Short of spending a ton of money for an ad agency, businesses can still find opportunities to insert themselves into trending stories for little money… IF they act quickly.  Case in point: On Nov. 2, 2017, a young aspiring videographer…See More
Thursday

Vendor
Vladimir Zivanovic updated their profile
Thursday

Automotive Marketing Community Photos

  • Add Photos to ADM
  • View All

Google Adsense Generates Revenue that Helps ADM Professional Community

ADM Blog Posts

Market Research as a Wickedly Successful Biz Dev Tool: 6 Steps to Reach the Decision Maker

Posted by Kevin Root on December 7, 2017 at 11:00am 1 Comment

Most people think of research as a means to validate product or business concepts, to determine market opportunities, or for competitive differentiation. But most overlook it as a way to win new business.

Here is a proven…

Continue

Social Listening & Quick Action = Video Marketing Gold!

Posted by Timmy D. James on December 7, 2017 at 5:30am 0 Comments

All too often marketers find themselves with writer’s block,

if you will…

Continue

US Car Dealers Defy Predictions and Set November Sales Records

Posted by Ralph Paglia on December 6, 2017 at 11:00am 0 Comments

U.S. auto sales, behind strong results at NissanFord and Honda, rose 1.4 percent in November in what turned out to be a solid…

Continue

Behavior Economics in 2018 | Increase Sales to Women by $2 Million

Posted by Anne Fleming on December 6, 2017 at 12:00pm 0 Comments

As we gear up for 2018, we’re providing you with a powerful white paper. While everyone knows the power of women buyers, are you aware of how women are impacting your business?

  • What percentage of your business is…
Continue

8 Takeaways From My Recent Used Car Shopping and Purchasing Experience

Posted by Christopher Bouchard on December 6, 2017 at 1:30pm 0 Comments

It's been a while since I last experienced shopping for a vehicle. And I have to say, it's nice being in the driver's seat, seeing things from a consumer's perspective.

My wife Christine and I just bought a pre-owned 2014 Honda Pilot to replace her 2013…

Continue

Claim and Recover Stolen Funds Sent by Western Union Thanks to the Department of Justice

Posted by Ralph Paglia on December 6, 2017 at 11:00pm 0 Comments

Recover Money Sent by Western Union, Thanks to the Department of…

Continue

Jumpstart Automotive Media Path to Purchase Insights: How December Seasonal Promotions Have Impacted Luxury Shopper Interest

Posted by John Sternal on December 6, 2017 at 8:30am 0 Comments

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released new data showing how much of an impact automotive holiday advertising and promotions have had on luxury shoppers during the…
Continue

4 texting strategies for car dealerships

Posted by Thomas F. Jung on December 6, 2017 at 1:30am 0 Comments

Everybody is texting. It is 2017 and people text each other more than ever. Why? Because it works.

And they will continue to do so, at least according to a 2016 GSMA research which predicts smartphone penetration from 55% in 2016 to 76% by 2020.…

Continue

How to fix if the Wrong Page is Ranking in Google?

Posted by Himanshu Dixit on December 5, 2017 at 11:00pm 0 Comments

You have a website with plenty of pages. Most SEOs face the problem; You target a page (A) for keyword ‘a’. While searching for keyword ‘a’, another page appears in the search results that is notthe A-targeted one, rather a diiferent page AA is ranking for keyword ‘a’, which you are not intentionally…

Continue

Affinitiv Introduces Connectiv1, an End-to-End Marketing Platform for Auto Dealers and Manufacturers

Posted by Scot Eisenfelder on December 5, 2017 at 8:00am 0 Comments

Predictive analytics engine allows dealers to leverage their data and conduct multi-channel campaigns designed to increase customer retention

Chicago, IL—Dec 5, 2017—…

Continue

ADM Forum

We’ve innovated the car, now how about the buying experience?

Started by Ralph Paglia in TOOLS, FILES and TEMPLATE RESOURCES - Share Your Files, Apps, Spreadsheets, Email Templates, Phone Scripts, Letters, Tracking Tools, Links, etc. Nov 30. 0 Replies

OEMs, dealers and customers are dynamically redefining how they interact with each other, with consumers increasingly expecting a seamless experience across both digital and physical touchpoints, according to WEF. The article “Seamless Journeys” discusses how the development of a “data economy” would be particularly transformative for the automotive industry and how its digitization will decentralize both production and the supply chain.We’ve innovated the car, now how about the buying…Continue

Tags: about, buying, experience?, how, now

8 Typical Dealership Management Shortcomings

Started by Garry House in Uncategorized or Does Not Fit Into Any Pre-Defined Category Nov 20. 0 Replies

        ► Organizational Design                            ► Compensation Planning        ► Employer Branding                                ► Hiring and Onboarding        ► Communicating Expectations                  ► Performance Management        ► Career Path Planning                             ► Leadership DevelopmentThese are the core elements of the consultancy in which Garry House & Associates specializes today. Woven together, these eight components represent the foundation of…Continue

New Firefox Quantum. Is It Fast? Is It Good?

Started by Ralph Paglia in TOOLS, FILES and TEMPLATE RESOURCES - Share Your Files, Apps, Spreadsheets, Email Templates, Phone Scripts, Letters, Tracking Tools, Links, etc. Nov 17. 0 Replies

The new Firefox. Fast for good.Today we’re thrilled to introduce you to our brand new browser — Firefox Quantum.What you’ll notice first is that the new Firefox is blazing fast. In fact, you’ll enjoy speeds up to twice as fast as a year ago. It’s also more powerful. We’ve rebuilt Firefox from the ground up to focus on how you use the Web today to watch, listen, create…Continue

Tags: Is It Good, Is It Fast, Quantum, Firefox, New

Confirm and Cultivate Your HVA

Started by Garry House in PROCESS MANAGEMENT- CRM, BDC and lead Management Processes, Emails, Phone Scripts, Facility Design, Tools and Suppliers. Last reply by Vicki D. Casey Nov 15. 2 Replies

Your Highest-Value Activity (HVA) will drive your greatest incremental profit!And most retail automotive management professionals acknowledge that the largest potential profit improvement can be achieved by generating additional vehicle sales department gross. So, I have recently made a point to ask my dealer-clients, their CFOs, their GMs, and their sales managers:“How do you…Continue

Tags: HVA, Your, Cultivate, and, Confirm

Toyota Social Media Marketing Strategy and Effectiveness

Started by Ralph Paglia in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC). Last reply by Vicki D. Casey Nov 15. 1 Reply

Toyota Social Media Marketing BreakdownSure America might be known for making the automobile an everyday part of our modern life, but that hasn’t kept other countries from adding their own personal spin on our beloved horseless carriages. Guided by the Japanese principle of Kaizen  (essentially making continual small improvements to business processes),…Continue

Tags: Strategy, Toyota, Social, Media, Marketing

Understanding Customer Intent

Started by Colin Forrest in WEBSITE CONTENT - How to Get Visitors to Interact, Engaging Content, Driving Increased Website Visitor-to-Dealer Contact Conversion Rates. Last reply by Vicki D. Casey Nov 15. 1 Reply

Understanding customer intent has traditionally been separated into three main categories of internet searches, NIT -  Navigational, Informational, and Transactional. For many automotive dealers, as sales commonly occur in brick-and-mortar showrooms, it may be difficult for such companies to understand what they can do to improve their online visibility so that it has tangible…Continue

Tags: Intent, Customer, Understanding

Google Adsense Digital Advertising Example

Source: GreenPath.com Infographic

Gas Prices Infographic

ADM Events Posted for Automotive Professionals

3 Digital Marketing Trends to consider in 2018

In 2018, there are a number of trends we come across coming down the line that could prove fruitful if done in the correct way. Let's explore 6 of these in more detail.

1) Machine Learning

97% of business market leaders feel the future of marketing will consist of clever human marketers working in collaboration with machine learning-based automation entities.…



Time:December 5, 2017 at 6pm to December 5, 2018 at 7pm
Location:Australia
City/Town:Melbourne
Website or Map:http://www.exactdrive.com/vid…
Export to Outlook or iCal (.ics)

 
 
 

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

3. Understanding Customer Intent

Posted by Colin Forrest on September 22, 2017

4. Confirm and Cultivate Your HVA

Posted by Garry House on August 17, 2017

Share the Best Content w/AutoMarketing Community

Google Automotive Network Targeted Placement Ads

ADM Notes

ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Blog Post Featured

Created by Ralph Paglia Jan 16, 2009 at 10:24am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Profile Featured

Created by Ralph Paglia Jan 16, 2009 at 10:18am. Last updated by Ralph Paglia May 10, 2010.

Automotive Marketing News

Subaru doesn't need cars for holiday boost

For the second year in a row, Subaru of America's year-end marketing event doesn't include its vehicles.

Paralympics bring home Toyota message

Many of the devices and mobility concepts the company is highlighting addresses the challenges of personal mobility, including for the elderly, those recovering from an accident, or the permanently disabled.

Mercedes introduces its new CLS

In the latest video to join our viral video chart, Mercedes-Benz gives a visual walkaround of its redesigned CLS.

Kia continues its Super Bowl streak

Kia is coming back to the Super Bowl for the ninth straight year, as the automaker establishes itself as one of the most loyal advertisers in the game.

General Motors first to offer in-car purchases of goods, services via Marketplace app

General Motors is launching a new in-vehicle app named Marketplace that will allow drivers to pay for goods such as gasoline or coffee and schedule service through their infotainment systems.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

© 2017   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service