Automotive Digital Marketing ProCom

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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by Ralph Paglia CDK Global - Formerly ADP Dealer Services | Cobalt For more information visit: http://CDKglobal.com

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Auto Industry Marketing and Advertising News

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Latest ADM Activity - Click "More" at bottom!

Lisandra Ramos's blog post was featured

The Top Ten Auto News Stories of the Week: October 25 - 31

Happy Halloween and TGIF, Auto Professionals! It’s been a busy week, but that’s no reason to fall behind on the latest auto industry news and blogs. As always, we’ve got your back.In this week’s Top 10, you’ll learn about mobile search and video, zombie cars, how you can decrease turnover at your dealership, and much…See More
1 hour ago
Jim Jabaay's blog post was featured

3 Reasons Dealers Should Post Inventory on Social Media

Social media has been a hot topic of discussion for car dealers even before Facebook overtook MySpace. There are plenty of gurus, vendors, experts, and in-store personnel who have different opinions on the topic of posting inventory. To us, the answer is very clear.Studies show that people do not go to social media to search for…See More
1 hour ago
Timothy Martell's blog post was featured

Is Your Dealership Investing in Itself or Third Parties?

When I started doing SEO and social media for dealers, the one thing that really worried me was how often dealers are being outranked in search engines by third-party listing sites like Autotrader, Cars.com, CarGurus, and Edmunds.After all, these are sites that make more money from dealers by essentially…See More
1 hour ago
Mike Gorun's blog post was featured

The Mind is Like a Parachute – It Works Best When Open

Competition in business is usually a good thing.  Sure, we’d all like to have the market cornered, but without a little competition we would perhaps never figure out ways to improve our products or services and keep our customers coming back.  In an interesting…See More
1 hour ago
Richard Holland's blog post was featured

Using Data to Increase Service Revenue

One of the most valuable assets you have at your dealership is your customer database. However, frequently dealers fail to effectively use this information to help achieve more specific marketing goals. While some may use their database to send marketing messages to existing and previous customers in an effort to sell another…See More
1 hour ago
Tim Kaye's 2 blog posts were featured
1 hour ago
CDK Global's blog post was featured

Are You Master of Your Domain?

by Jason Jewert, CDK Global Performance Improvement ConsultantWho can forget The Contest? One of the most memorable episodes in Seinfeld history featured a contest between Jerry, George, Elaine & Kramer to see who could resist the urge (you know…the urge) the longest. Curbing their enthusiasm (see what I…See More
1 hour ago
sara callahan's blog post was featured

Don’t Kill The Messenger

Customer complaints happen. No matter how much a business wants to provide great customer service, there are times when the dominos aren’t lined up exactly right. The chain breaks somewhere, preventing the last domino from falling. For the most part, customers understand that businesses aren’t perfect. It certainly helps when the…See More
1 hour ago
J.R. Batchelor's blog post was featured
1 hour ago
Terry Ziegler Jr is now a member of Automotive Digital Marketing ProCom
6 hours ago
Rob Hagen posted a blog post

Social Content Examples for November 2014

Let me start off by stressing the word social, these are going to be topics, events and days of interest that you can use to be conversation pieces with people in your online communities. None will be car specific but instead topics that might stimulate two-way conversations and recognition. People are pretty smart, they know ABC Toyota sells Toyota’s, you don’t have to tell them every day.These topics will fall into the fun section of my 4-3-2-1 Rule of Facebook Posting. Each month, I will…See More
10 hours ago
Manny Luna commented on Timothy Martell's blog post Is Your Dealership Investing in Itself or Third Parties?
"Where's my buddy Mark? Do real company stuff I call it! #RCS Nice post Tim.  "
13 hours ago
Peter Martin liked Jim Jabaay's blog post 3 Reasons Dealers Should Post Inventory on Social Media
15 hours ago
Jim Jabaay posted a blog post

3 Reasons Dealers Should Post Inventory on Social Media

Social media has been a hot topic of discussion for car dealers even before Facebook overtook MySpace. There are plenty of gurus, vendors, experts, and in-store personnel who have different opinions on the topic of posting inventory. To us, the answer is very clear.Studies show that people do not go to social media to search for…See More
16 hours ago
Lisandra Ramos posted a blog post

The Top Ten Auto News Stories of the Week: October 25 - 31

Happy Halloween and TGIF, Auto Professionals! It’s been a busy week, but that’s no reason to fall behind on the latest auto industry news and blogs. As always, we’ve got your back.In this week’s Top 10, you’ll learn about mobile search and video, zombie cars, how you can decrease turnover at your dealership, and much…See More
16 hours ago
Paul Potratz posted a blog post

Did You Hear About This?

Showcase Your BusinessGoogle's new feature gives you more ad real estate and showcases different aspects of your business like never before. If you're looking to expand your ad performance on Google search networks and create more awareness for your brand, this tool will help.This week on Hard Facts, find out about this new Google Feature and learn how to implement it for your business.See More
19 hours ago
Timothy Martell posted a blog post

Is Your Dealership Investing in Itself or Third Parties?

When I started doing SEO and social media for dealers, the one thing that really worried me was how often dealers are being outranked in search engines by third-party listing sites like Autotrader, Cars.com, CarGurus, and Edmunds.After all, these are sites that make more money from dealers by essentially…See More
20 hours ago
John Sternal posted a blog post

Swapalease.com Disagrees With Consumer Reports

Swapalease.com is more than just an advocate of lease transfer. The company is also a strong advocate of leasing. Therefore, Swapalease.com is challenging many of the points made by Consumer Reports in a recent lease versus loan comparison column, “Buying vs. leasing basics for cars”, published earlier this month. “It was disappointing to see the details of the comparisons made by…See More
20 hours ago
Steven Laureys and Ralph Paglia are now friends
20 hours ago
Mike Gorun posted a blog post

The Mind is Like a Parachute – It Works Best When Open

Competition in business is usually a good thing.  Sure, we’d all like to have the market cornered, but without a little competition we would perhaps never figure out ways to improve our products or services and keep our customers coming back.  In an interesting…See More
yesterday

Automotive Marketing Community Photos

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Top Ten Most Popular Automotive Marketing Posts of the Past 30 Days 

1 Links May Die Someday for SEO, but Not Quite Yet

Links May Die Someday for SEO, but Not Quite Yet

Added by J.D. Rucker on October 24, 2014

2 Our Connections are a Reflection of How to Market a Dealership

Our Connections are a Reflection of How to Market a Dealership

Added by Subi Ghosh on October 8, 2014

3 The Sales Management Super Conference

The Sales Management Super Conference

November 11, 2014 at 8am to November 13, 2014 at 12:30pm at Atlanta Buckhead Marriott Hotel and Conference Center

Organized By: James A. Ziegler

4 What Women Want: How to Connect with The Modern Female Car Buyer

What Women Want: How to Connect with The Modern Female Car Buyer

Added by CDK Global on October 23, 2014

5 Are You Getting the Most Out of Your Dealership's Website?

Are You Getting the Most Out of Your Dealership's Website?

Added by CDK Global on October 15, 2014

6 Is It Possible to Have Good SEO Simply by Having Great Content

Is It Possible to Have Good SEO Simply by Having Great Content

Added by Ralph Paglia on October 27, 2014

7 The Pursuit of Mediocrity is YOUR Best Friend

The Pursuit of Mediocrity is YOUR Best Friend

Added by J.D. Rucker on October 15, 2014

8 Does Your Dealership C.A.R.E.S.? Part 1

Does Your Dealership C.A.R.E.S.? Part 1

Added by Rob Hagen on October 6, 2014

9 Do You Know How Many Website Visitors You Get Late at Night?

Do You Know How Many Website Visitors You Get Late at Night?

Added by Jeffery Sterns on October 8, 2014

10 Going Beyond All-You-Can-Eat In Loyalty

Going Beyond All-You-Can-Eat In Loyalty

Added by Mike Gorun on October 24, 2014

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ADM Blog Posts

The Top Ten Auto News Stories of the Week: October 25 - 31

Posted by Lisandra Ramos on October 31, 2014 at 1:32pm 0 Comments

Happy Halloween and TGIF, Auto Professionals! It’s been a busy week, but that’s no reason to fall behind on the latest auto industry news and blogs. As always, we’ve got your back.

In this week’s Top 10, you’ll learn about mobile search and video, zombie cars, how you can decrease turnover at your dealership, and much more!

 

10. Auto industry uses 3-D printing heavily in product development

3-D printers aren’t new, but their use in the automotive industry has grown exponentially. See what they’re being used for now, and what may very…

Continue

3 Reasons Dealers Should Post Inventory on Social Media

Posted by Jim Jabaay on October 31, 2014 at 1:49pm 0 Comments

Social media has been a hot topic of discussion for car dealers even before Facebook overtook MySpace. There are plenty of gurus, vendors, experts, and in-store personnel who have different opinions on the topic of posting inventory. To us, the answer is very clear.

Studies show that people do not go to social media to search for vehicles, which is the primary reason that many believe it's not a good idea to post inventory there. The reasoning is sound, but there's an important flaw in many of these studies. They will ask if people go to social media to search for vehicles. They don't, just as people don't go to television or turn on their radio to search for vehicles, either. That doesn't make it any less valid.

Here are three reasons that we believe dealers should post…

Continue

Is Your Dealership Investing in Itself or Third Parties?

Posted by Timothy Martell on October 31, 2014 at 9:52am 1 Comment

When I started doing SEO and social media for dealers, the one thing that really worried me was how often dealers are being outranked in search engines by third-party listing sites like Autotrader, Cars.com, CarGurus, and Edmunds.

After all, these are sites that make more money from dealers by essentially outmarketing them. What's worse is many of these sites use dealers' money to invest in ad campaigns that actually demonize dealers. The goal being to get customers to skip dealer websites and window shopping, in order to make…

Continue

The Mind is Like a Parachute – It Works Best When Open

Posted by Mike Gorun on October 31, 2014 at 5:30am 0 Comments

Competition in business is usually a good thing.  Sure, we’d all like to have the market cornered, but without a little competition we would perhaps never figure out ways to improve our products or services and keep our customers coming back. 

 

In an interesting article on Infusionsoft’s “Big Ideas Blog,” a few examples of businesses thinking outside the box were shared. 3Tees is a Singapore based company that prints T-shirts for companies “promoting events with a social cause.” It has a slogan of “You price it. We print it.” The company allows customers to determine the price of the shirts and their pricing strategy has proven successful.  According to the article, the vast majority of customers make genuine…

Continue

Using Data to Increase Service Revenue

Posted by Richard Holland on October 30, 2014 at 5:30am 0 Comments

One of the most valuable assets you have at your dealership is your customer database. However, frequently dealers fail to effectively use this information to help achieve more specific marketing goals. While some may use their database to send marketing messages to existing and previous customers in an effort to sell another vehicle, or perhaps remind of a future service that is due, this is a very limited use. Sadly, many dealers fail to fully leverage this literal goldmine of information.

 

For example, using data segmentation to present products or services purchased by one set of customers to other customers with a similar profile. This is not a new idea, Amazon does this quite effectively. When a consumer visits many web pages, suggested products are prominently displayed that were…

Continue

The Safest Cars of 2014: An Overview

Posted by Tim Kaye on October 29, 2014 at 11:30pm 0 Comments

Whenever you hit the road sitting behind the wheel with your loved ones, safety is the first thing that comes to your mind. May be you are going to your office or for a long road trip this summer. You need to ensure that you travel in a safe car that will minimize the chances of accidents.

When you are going to buy a car, obviously you will look for a sleek design, stylish finish, fabulous color, and more. But if you only focus on how sexy your car looks, then there are high chances that you will miss out on the safety aspects of it.…

Continue

Are You Master of Your Domain?

Posted by CDK Global on October 29, 2014 at 10:20am 0 Comments



Jason Jewert, Performance Improvement Consultant
by Jason Jewert, CDK Global Performance Improvement Consultant

Who can forget The Contest? One of the most memorable episodes in Seinfeld history featured a contest between Jerry, George, Elaine & Kramer to see who could resist the urge (you know…the urge) the longest. Curbing their enthusiasm (see what I did there?) and becoming ‘…

Continue

Don’t Kill The Messenger

Posted by sara callahan on October 29, 2014 at 5:30am 0 Comments

Customer complaints happen. No matter how much a business wants to provide great customer service, there are times when the dominos aren’t lined up exactly right. The chain breaks somewhere, preventing the last domino from falling. For the most part, customers understand that businesses aren’t perfect. It certainly helps when the customer that is having a poor experience is familiar with any challenges that prevent the experience from being great. Take for example a story shared recently by ijreveiw.com, about a couple that had a less than stellar experience at a restaurant.

 

The couple were quoted in the article saying: “service tonight sucked. [It] took 20 minutes to get…

Continue

Time to Go Green with your vehicle

Posted by Tim Kaye on October 29, 2014 at 12:26am 0 Comments

The majority of the car manufacturers are coming with plenty of looming changes in the market. Amongst them, the manufacturers have been investing in green technology for years. And with the emerging technology, the proposition of going green with the vehicles is becoming increasingly alluring to the road users. Till now you’ve been choosing between two and four seats, or between power and economy. But now you’ve one more factor to decide – whether to go green

What’s new with the technology?

With the development of zero-emissions, low fuel consumption technology of all the electric and existing models, eco-friendly vehicles are causing little harm to the environment. Gas mileage is one of the prominent features of eco-friendly vehicles, which means cars should have the…

Continue

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Top 5 Automotive Marketing Forum Discussions - 30 Days

2. SEO vs. SEM - Are advertising companies taking advantage of dealerships?

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Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

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ADM Professional Community Blogroll:
1. Social Media Optimization 

3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

7. Toyota Community

8. Kia Community 

9. Toyota Social Media

10. Social Media Marketing 

11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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