Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

Automotive Marketing Professional Community Serves Car Dealers

The Official ADM Professional Community Hash Tag is: #ADMPC

Benefits of ADM Professional Community Membership:

  • Access to exclusive content
  • Post your own content
  • Start an ADM Group, control who becomes a member
  • Comment on articles, videos, charts and forum posts
  • Access to Special Pages
  • Receive notifications on your favorite topics
  • Network with peers and use their content
  • Participation in contests and see survey results
  • Make requests to ADM Editors, Professionals and Industry Thought Leaders
  • Personal Assistance from ADM Community Leaders

Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

Professional Community

AutoDigitalMarketing@Gmail.com

2701 N. Rainbow Blvd.
Unit 2202
Las Vegas, NV 89108
505-301-6369

Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


ADM Consulting Services

Automotive Marketing Professional Sponsors

ADM is Proud to be Dealer Marketing Magazine's Social Media Partner!

Automotive News Videos

Can 'Tony' Fix Fiat's image? (11/25/14)

Embracing old joke, despite quality woes; Takata, Honda face new hearing; Visteon may exit venture; GM's global soft spots.

Honda May Face $35M Fine (11/25/14)

Company under-reported U.S. injury, death claims; Saturn driver cleared; Explorer goes platinum; Lexus makes 'risky' move.

Ram's Edge Over F-150 (11/24/14)

A matter of gasoline versus diesel; Lexus beating sales goal; German luxury booms in Mexico; 8-speed Wrangler planned.

Tesla, BMW Discuss Deal (11/24/14)

May collaborate on lightweight components, technology; Hyundai, Kia sales goal; Chrysler rocks AMAs; Subaru's rise.

Honda Admits Airbag Reporting Failure (11/21/14)

Company says it didn't properly notify feds, faces fine; GM's new quality, purchasing chiefs; VW sits out Super Bowl; BMW i3 is all green.

Support ADM Community Sponsors by checking out their Products and Services

Top 5 Most Popular Automotive Marketing Photos of Past Month

SIGNTHENDRIVE - Looking for the Best VW Sign Then Drive Deal?

by Ken Beam Who is the Best VW Sign Then Drive Deals on the `Net??? This is the answer...... VWSignThenDrive.net See you at Douglas VW in Summit NJ!

Open House at Douglas Infiniti on 11/20/2014

by Ken Beam You are cordially invited to the Douglas Infiniti Open House on Thursday 11/20/2014 from 5:30-8:30pm Food & beverages will be served and ALL are welcomed! We look forward to seeing everyone this Thursday! Your Friends at Douglas Infiniti

Guide to Driving Etiquette [Infographic]

by Todd Bryant The infographic will guide you through the little quirks of driving we tend to forget and ultimately turn you into more than just a better driver, but a better person on the road, too. Please feel free to share it on your blog using the code below: Please include attribution to Bryant Surety Bonds with this graphic.

CarChat24 Asks: Why Do Chat Providers Hide Their Pricing?

by Ralph Paglia CarChat24 Asks: Why Do Chat Providers Hide Their Pricing? Leaderboard Ad - http://www.carchat24.com

CarChat24 Asks: Why Do Chat Providers Hide Their Pricing?

by Ralph Paglia CarChat24 Asks: Why Do Chat Providers Hide Their Pricing? Skyscraper Ad - http://www.carchat24.com

Auto Industry Marketing and Advertising News

Fiat looks to retire 'Fix It Again, Tony' by knocking Honda

Filed under: , , ,

Fiat Fix It Ad

Ask Americans what Fiat stands for, and the odds are pretty low that you'll hear, "Fabbrica Italiana Automobili Torino" to be the answer. The more far likely response is "Fix It Again, Tony." The ignominious moniker comes from the brand's stint selling often unreliable models in the US in the '60s and '70s, and it remains in some minds today. However, Fiat thinks the time is right to challenge the old stereotype, and it's doing just that with a new commercial for the forthcoming 500X compact crossover, while taking some shots at Honda, as well.

In the ad, a guy just wants his Civic repaired, but two heavily accented, Italian mechanics berate his Honda for not being sexy. The boss of the shop eventually promises, "We fix it," and the customer goes inside to enjoy an espresso. At no point is the infamous, "Fix it again, Tony," ever actually uttered, but it's strongly suggested with a sign for Tony's Fix It Shop prominently displayed in several shots.

In an interview with Automotive News, Fiat global brand boss Olivier Francois explained the idea behind the commercial. It "features a skeleton in the closet, the elephant in the room. His name was Tony, and he had to go," Francois said to AN.

The 500X goes on sale in the first half of 2015 in the US and shares a platform with the Jeep Renegade. The CUV is offered with either a 1.4-liter, turbocharged four-cylinder with 160 horsepower and 184 pound-feet of torque, or a 2.4-liter four-cylinder with 180 horsepower.

The commercial certainly shows courage to take on the Fiat's old stereotype, but the brand has more to beat than just perception. The company came in dead last by a large margin in JD Power's 2014 Initial Quality Study, and it was also at the bottom of Consumer Reports' 2015 Predicted Reliability report. Scroll down to watch the ad for Fiat's attempt to challenge the legacy of Tony.

Continue reading Fiat looks to retire 'Fix It Again, Tony' by knocking Honda

Fiat looks to retire 'Fix It Again, Tony' by knocking Honda originally appeared on Autoblog on Mon, 24 Nov 2014 14:59:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Kia Sorento bares its claws for X-Men special edition

Filed under: , , ,

Kia Sorento X-Men Edition

We all know what Batman drives. Chrysler even postulated at what Superman would drive with its special Ram Power Wagon. But what would the X-Men drive? According to Kia, the Sorento you see here.

Unveiled to promote the release of X-Men: Days of Future Past on Blu-ray, DVD and Digital HD, this special Sorento has been done up in a unique livery inspired by one of Marvel's superheroes. Just which one, Kia's not saying, inviting fans to vote on its Facebook page - but unless those claws on the front are magnetized, we're pretty sure you can guess.

The special Kia Sorento will be displayed at the Australian Open, which Kia is also sponsoring, and will be followed by a video of tennis star Rafael Nadal teaming up with the team of mutants and jumping in the Sorento to take on a patrol of Sentinels.

This isn't the first time, of course, that we've seen Kia take inspiration from comic-book superheroes, but its previous collaborations - highlighted by a quintet of show cars unveiled at SEMA two years ago - were with rival DC's Justice League.

Continue reading Kia Sorento bares its claws for X-Men special edition

Kia Sorento bares its claws for X-Men special edition originally appeared on Autoblog on Mon, 24 Nov 2014 14:15:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

2015 Toyota Sienna goes overboard to promote a SpongeBob movie

Filed under: , , , ,

SpongeBob Movie-themed 2015 Toyota Sienna

Good marketing is a huge portion of making a film successful, and Toyota and Nickelodeon are going overboard to promote the upcoming SpongeBob Movie: Sponge Out of Water with this custom 2015 Sienna inspired by the cartoon character at the Los Angeles Auto Show.

The exterior is decorated to look just like SpongeBob, but his maniacally smiling face on the hood and windshield might be pure, uncut nightmare fuel for a segment of the child population. The ring on the roof actually blows bubbles too, and the look gets finished off with matching blue and yellow wheels.

If you get past SpongeBob's crazed expression and take a peek inside, you find even more cartoon cues. Each of the seats is upholstered to evoke the shows stars, and all of the trim has nautical inspiration as filtered through the series' animation style. The floor is a sandy beige, blue wood trim runs over the dashboard and sides and the roof has airbrushed clouds. Of course, it's hard not to miss a ship's wheel that replaces the usual steering wheel.

While it's certainly bizarre, kids might dig the bright colors, while their parents check out the Sienna. The van's also going on a cross-country promotional tour to advertise the movie ahead of its February 6 release. Scroll down for all of the info about this cartoon car.

Continue reading 2015 Toyota Sienna goes overboard to promote a SpongeBob movie

2015 Toyota Sienna goes overboard to promote a SpongeBob movie originally appeared on Autoblog on Thu, 20 Nov 2014 11:41:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Music

Loading…
 

Learn More About Digital Marketing... Watch the Video Referenced Below!

Latest ADM Activity - Click "More" at bottom!

Tom Gorham commented on Ralph Paglia's blog post Facebook Ad Conversion Measurement: Optimize Dealership Ads for Lead Conversion
"Like it!  Thank you.  Great step by step."
49 minutes ago
Tom Gorham liked Ralph Paglia's blog post Facebook Ad Conversion Measurement: Optimize Dealership Ads for Lead Conversion
51 minutes ago
Tom Gorham liked CDK Global's blog post 4 Simple Ways To Boost Clicks & Conversions on Your Dealership Website
2 hours ago
Mike Elliott liked Markelle Harden's profile
4 hours ago
Alexander Lau commented on CDK Global's blog post 4 Simple Ways To Boost Clicks & Conversions on Your Dealership Website
"Stuff like http://bit.ly/1qCCRTY "
5 hours ago
Alexander Lau commented on CDK Global's blog post 4 Simple Ways To Boost Clicks & Conversions on Your Dealership Website
"Behavioral science, I've been interested in 'Instructional Design:https://en.wikipedia.org/wiki/Instructional_design' for some time and before I left working for Carnegie Mellon University, I was taking classes on it, one of the…"
5 hours ago
Eliana Raggio liked Eliana Raggio's event FREE Webinar: Dean Evans Shares Proven Strategies to Attract More Shoppers
6 hours ago
Eliana Raggio posted events
6 hours ago
Eliana Raggio liked Eliana Raggio's event FREE Webinar: Expert Panel: Are You an Internet Ninja Warrior? Win $1000!
6 hours ago
Earl Weingarden commented on CDK Global's blog post 4 Simple Ways To Boost Clicks & Conversions on Your Dealership Website
"These are extremely helpful insights. Another issue for many dealerships precedes on-site navigation and information prioritization -- it's getting shoppers to the website in the first place. What we've done successfully for our dealership…"
6 hours ago
Manny Luna posted a status
"Vine Now Lets You Get Push Notifications For New Content From Your Favorite Accounts http://tcrn.ch/15o30NB"
6 hours ago
Paul Potratz posted a blog post

Struggling With Commitment Issues?

Are You Struggling With Commitment Issues?Seems like these days everyone is afraid of commitment. If you're losing Internet leads, chances are your customers are to blame. They want the details on the sale while still having the ability to stay anonymous. They aren't ready to press submit.On this episode of Think Tank Tuesday, learn how to sway those customers with commitment…See More
7 hours ago
Brad Simmons posted a blog post

Can Solar Roads Help Sell Electric Vehicles?

With the push to “go green” there’s been a lot of talk about hybrid and electric vehicles—or just cars that get better gas mileage in general. We’re all up to date—more or less—on that trend, but have you heard about the push for solar-power roads? If you’re selling a hybrid vehicle like the 2015 Prius Plug-in to a future-savvy shopper, the possibility of solar-power roads popping up down the line…See More
7 hours ago
Josh Knutson's blog post was featured

How To Maximize Your Dealership Black Friday Sales

It's the holiday season, that means one thing, you only have a few weeks left to hit your year end sales quotas. While this turns into a very stressful time for many dealerships, it doesn't have to be this way; so put away your Grinch costume and use that shiny little device (smartphones) all you customers have to turn your inventory into perfectly wrapped presents that constantly keep…See More
8 hours ago
sara callahan's blog post was featured

Content Marketing Strategy: How to Create a Winning Company Blog

Content marketing, in general, can provide many valuable benefits. It can help create and maintain a brand presence; assist in search engine optimization; and position executives as thought leaders. It can also serve as a valuable source of information for both customers and potential customers. There are many types of content…See More
8 hours ago
Lisandra Ramos's blog post was featured

10 Blogging Hacks to Help Build Your Dealership's Content - PT 1

So you recently decided to start (or restart) blogging for your dealership and have no idea how to get organized and begin. I get you. It’s hard to get your blogging mojo started, especially in such a hectic environment like a dealership.That’s why I thought it would be helpful to put together a list of 10 blogging hacks to…See More
8 hours ago
Misti Miller's blog post was featured

The Thrill of the Hunt

That time of year is rapidly approaching -- Black Friday. Black Friday is typically the beginning of the Christmas shopping season and an indicator of how well retailers will fare throughout the holidays. In fact, many retailers report that the majority of their holiday season sales happen on this single day.…See More
8 hours ago
Timmy D. James's blog post was featured

Building Rapport Before the Lead Is the Way to Win the Sale

In my last blog article, I discussed the importance of building rapport with leads through the use of “Why Buy From Me” and “Lead Response” videos personalized for each customer. Now I would like to take this one step further -- Building rapport should in fact start much earlier than simply upon the receipt of a lead. Think about…See More
8 hours ago
CDK Global's blog post was featured

4 Simple Ways To Boost Clicks & Conversions on Your Dealership Website

by Rob Campbell, Performance Improvement Consultant4 Simple Ways to Boost Clicks & Conversions on Your Dealership WebsiteIn 1996, I helped design and build the first website for my father’s GM dealership. The “interweb” was in its infancy and most car dealerships didn’t even have dial-up Internet service, let alone a website. I’ll be honest, we had no idea what we should build, and thinking proactively about how customers would interact with what we built never even crossed our minds.…See More
8 hours ago
Dave Haynes's blog post was featured

Create Quality Dealer Video Promos Without Busting Budgets

Video is well established as a powerful dealer marketing - whether it's for local or regional broadcast, on line, mobile or the digital signs in local dealers and surrounding businesses.But there's always been a big barrier in the way of dealers who wanted to use video-driven marketing - high creative production costs.Getting a good-looking video ad spot can easily cost several thousand dollars from an agency, and much more so from larger agencies. Even local freelance motion graphic designer…See More
8 hours ago

Automotive Marketing Community Photos

Loading…
  • Add Photos to ADM
  • View All

Google Adsense Generates Revenue that Helps Pay the Bills for the ADM ProCom

ADM Forum

Google Adsense Digital Advertising Example

ADM Blog Posts

How To Maximize Your Dealership Black Friday Sales

Posted by Josh Knutson on November 25, 2014 at 8:52am 0 Comments

It's the holiday season, that means one thing, you only have a few weeks left to hit your year end sales quotas. While this turns into a very stressful time for many dealerships, it doesn't have to be this way; so put away your Grinch costume and use that shiny little device (smartphones) all you customers have to turn your inventory into perfectly wrapped presents that constantly keep driving off your lot.

 

Everyone's Online

According to PunchTab 90% of consumers plan to shop online this holiday season,and with consumers spending more than …

Continue

Content Marketing Strategy: How to Create a Winning Company Blog

Posted by sara callahan on November 25, 2014 at 5:30am 0 Comments

Content marketing, in general, can provide many valuable benefits. It can help create and maintain a brand presence; assist in search engine optimization; and position executives as thought leaders. It can also serve as a valuable source of information for both customers and potential customers.

 

There are many types of content marketing. Technically speaking, everything your business creates and publishes is content marketing. This can include such items as marketing pieces, videos, blog articles, articles published in trade magazines, social media posts -- you name it. If your audience sees it, chances are that it’s content marketing.

 

While most businesses understand the importance of content marketing, many get stuck when trying to make it an ongoing reality. Think of it as…

Continue

10 Blogging Hacks to Help Build Your Dealership's Content - PT 1

Posted by Lisandra Ramos on November 24, 2014 at 1:02pm 0 Comments

So you recently decided to start (or restart) blogging for your dealership and have no idea how to get organized and begin. I get you. It’s hard to get your blogging mojo started, especially in such a hectic environment like a dealership.

That’s why I thought it would be helpful to put together a list of 10 blogging hacks to help you build your dealership’s content!

But First...

Before we get into some hacks, here’s a checklist of things you should establish pre-blogging:

WHO YOUR AUDIENCE IS

This one seems easy, but a lot of bloggers forget to keep their audience in mind as they type up a blog post. If you’re blogging for your dealership’s customers, make sure you’re not using a lot of…

Continue

The Thrill of the Hunt

Posted by Misti Miller on November 24, 2014 at 11:00am 0 Comments

That time of year is rapidly approaching -- Black Friday. Black Friday is typically the beginning of the Christmas shopping season and an indicator of how well retailers will fare throughout the holidays. In fact, many retailers report that the majority of their holiday season sales happen on this single day. Consumers go wild with excitement, and some even choose to participate by camping out for up to three weeks in advance, just to secure some super deal. It is not unusual for some people to get up at 2am to get in line at their favorite retailer. Other shoppers simply plant themselves in front of their computers in order to take advantage of retailers’ online sales. The facts are that very few of the items on sale warrant standing in massive lines for hours at a time. The fantastic deals…

Continue

Building Rapport Before the Lead Is the Way to Win the Sale

Posted by Timmy D. James on November 24, 2014 at 5:30am 0 Comments

In my last blog article, I discussed the importance of building rapport with leads through the use of “Why Buy From Me” and “Lead Response” videos personalized for each customer. Now I would like to take this one step further -- Building rapport should in fact start much earlier than simply upon the receipt of a lead.

 

Think about the first contact a customer has with your dealership. Chances are good that they either went to your website, or found a vehicle that matched their interest on a third party site. At this point, detailed descriptions, images and video walkarounds can certainly make your vehicle stand out from the others. But how about further increasing the probability that the customer chooses to deal with you over any competition? How about building trust and rapport at this first…

Continue

4 Simple Ways To Boost Clicks & Conversions on Your Dealership Website

Posted by CDK Global on November 21, 2014 at 4:30pm 3 Comments



Rob Campbell, Performance Improvement Consultant
by Rob Campbell, Performance Improvement Consultant

4 Simple Ways to Boost Clicks & Conversions on Your Dealership Website

In 1996, I helped design and build the first website for my father’s GM dealership. The “interweb” was in its infancy and most car dealerships didn’t even have dial-up Internet service, let alone a website. I’ll be honest, we had no idea what we should build, and thinking proactively about how customers would interact with what we built never even crossed our minds.



We recently completed a usability study with REAL in-market car shoppers to determine how they…

Continue

Create Quality Dealer Video Promos Without Busting Budgets

Posted by Dave Haynes on November 21, 2014 at 2:19pm 0 Comments

Video is well established as a powerful dealer marketing - whether it's for local or regional broadcast, on line, mobile or the digital signs in local dealers and surrounding businesses.

But there's always been a big barrier in the way of dealers who wanted to use video-driven marketing - high creative production costs.

Getting a good-looking video ad spot can easily cost several thousand dollars from an agency, and much more so from larger agencies. Even local freelance motion graphic designer costs add up rapidly.

Plan B has always been to find someone locally to pull things together. But the output usually looks like something done on a budget.

So what if you could produce an agency-grade advertising video spot for less than $100, without even needing specialist talent or…

Continue

The Top Ten Auto News Stories of the Week: November 15 - 21

Posted by Rebecca Kon on November 21, 2014 at 11:19am 0 Comments

Happy Friday, Auto Dealers!

Are you ready to read the top automotive news and blogs from around the Web? We have some really interesting topics for you today, including: Toyota’s hydrogen fuel cell car, NADA’s Sales Forecast for 2015, 3 ways dealers are connecting with the modern tech-savvy shopper, and more!

  1. 7 Deadly Web Design Sins You Might Be Making

If your dealership’s website has been struggling with conversion lately, make sure you aren’t committing any of these website design sins!…

Continue

When An Apology Isn’t An Apology

Posted by Richard Holland on November 20, 2014 at 6:00am 0 Comments

Regardless of how hard you work to ensure that your customers have an excellent experience, mistakes happen. No doubt you’ve had customers complain about something – it took too long for their vehicle to be serviced, there was a miscommunication in pricing during the sale, or a general failure to deliver on promises (big or small). Whether the complaint is relayed to the frontline employee, or the customer felt the need to go directly to management, apologies are usually made.

 

The problem is that, at times, your customer feels that they have received an empty apology and can recognize this type of apology a mile away. These “nonpologies” don’t accomplish anything more than relaying indifference to the customer.

 

Examples of nonpologies are:

 

“We made a…

Continue

Another Reason Google Should be #1 on Your Strategy for Gathering Positive Public Reviews.

Posted by Joseph Little on November 19, 2014 at 11:18am 1 Comment

Why should Google be the first place to accumulate positive public reviews? Go to Google and type "lunch Near Overland Park KS"

Google just did a "go screw yourself Yelp".

Looks like its just for food and lodging, but knowing Google this will expand quickly. 

Automotive Thought Leader Journal

Automotive Marketing and Car Dealer News from AutoBlog

Fiat looks to retire 'Fix It Again, Tony' by knocking Honda

Filed under: , , ,

Fiat Fix It Ad

Ask Americans what Fiat stands for, and the odds are pretty low that you'll hear, "Fabbrica Italiana Automobili Torino" to be the answer. The more far likely response is "Fix It Again, Tony." The ignominious moniker comes from the brand's stint selling often unreliable models in the US in the '60s and '70s, and it remains in some minds today. However, Fiat thinks the time is right to challenge the old stereotype, and it's doing just that with a new commercial for the forthcoming 500X compact crossover, while taking some shots at Honda, as well.

In the ad, a guy just wants his Civic repaired, but two heavily accented, Italian mechanics berate his Honda for not being sexy. The boss of the shop eventually promises, "We fix it," and the customer goes inside to enjoy an espresso. At no point is the infamous, "Fix it again, Tony," ever actually uttered, but it's strongly suggested with a sign for Tony's Fix It Shop prominently displayed in several shots.

In an interview with Automotive News, Fiat global brand boss Olivier Francois explained the idea behind the commercial. It "features a skeleton in the closet, the elephant in the room. His name was Tony, and he had to go," Francois said to AN.

The 500X goes on sale in the first half of 2015 in the US and shares a platform with the Jeep Renegade. The CUV is offered with either a 1.4-liter, turbocharged four-cylinder with 160 horsepower and 184 pound-feet of torque, or a 2.4-liter four-cylinder with 180 horsepower.

The commercial certainly shows courage to take on the Fiat's old stereotype, but the brand has more to beat than just perception. The company came in dead last by a large margin in JD Power's 2014 Initial Quality Study, and it was also at the bottom of Consumer Reports' 2015 Predicted Reliability report. Scroll down to watch the ad for Fiat's attempt to challenge the legacy of Tony.

Continue reading Fiat looks to retire 'Fix It Again, Tony' by knocking Honda

Fiat looks to retire 'Fix It Again, Tony' by knocking Honda originally appeared on Autoblog on Mon, 24 Nov 2014 14:59:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Google Blog Articles, News and More

'Tis the season for mobile shopping

It used to be that heading out to stores on Black Friday -- one of the biggest holiday shopping days of the season -- was the best way to find great deals. Now, we may be carrying the best tool for finding deals in our pockets.

This coming weekend, expect to see many of your fellow shoppers checking for deals on their smartphones while braving the lines and crowds at the mall. Nearly 50% of 25-34 year-olds use their phone to shop online while standing in line at a store. And because we want to help you research products more easily this holiday weekend, we’re rolling out new mobile features to Google Shopping.

Starting this week, when you search for a specific product on your smartphone or tablet you’ll see more detailed information about the product and where to buy it, like which stores have it available and product reviews from customers. You’ll also be able to rotate selected products on Google Shopping in 360 degrees to see them in more detail.


nexus@1x.gif Nexus10_3D@1x.gif


Getting a head start on Black Friday
Shoppers are already prepping for Black Friday shopping by researching purchases and deals online. We found that 27% of shoppers have already begun hunting for Black Friday deals online. Here are the top questions people are asking about Black Friday on Google Search. For more trends, visit our Shopping blog.

  • what time do stores open on black friday
  • what time does black friday start
  • when does black friday end
  • what to buy on black friday

Black Friday Frenzy.jpg

Let Google Shopping and your smartphone help you check off what’s on that shopping list of yours and go enjoy everything else about the “most wonderful time of the year.”


ADM Community Visitor Activity for Current 30 Day Period

Listings

 
 
 

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Google Automotive Network Targeted Placement Ads

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top 5 Automotive Marketing Forum Discussions - 30 Days

2. Dealership Website SEO

Posted by Kim Essenmacher on February 15, 2014

Share the Best Content w/AutoMarketing Community

ADM Notes

ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Blog Post Featured

Created by Ralph Paglia Jan 16, 2009 at 10:24am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Profile Featured

Created by Ralph Paglia Jan 16, 2009 at 10:18am. Last updated by Ralph Paglia May 10, 2010.

Internet Sales Manager Resources and Blogroll

ADM Professional Community Blogroll:
1. Social Media Optimization 

3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

7. Toyota Community

8. Kia Community 

9. Toyota Social Media

10. Social Media Marketing 

11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
---------------------
Get listed on this Blogroll; send your blog title text and your blog's associated URL. Include a link to your site's page showing the ADM title text: "Automotive Digital Marketing" linked to: http://www.automotivedigitalmarketing.com to Ralph Paglia via ADM.

Follow ADM on Twitter

Automotive Marketing News

Ford Mustang goes to Dubai

Ford is rolling out all the stops for the international debut of its pony car.

Fiat takes on 'Fix It Again, Tony' in spot for the 500X

Fiat global brand head Olivier Francois calls Tony 'the elephant in the room.' And for more than five years, Fiat has tried to run away from him, even though Tony does not exist, but no more.

Chevy will sit out Super Bowl

After two big plays in the last Super Bowl, Chevrolet may watch from the couch.

Chevy Trax marketing will be heavy on digital

Chevrolet will use a heavy dose of digital ads for the Trax when the subcompact crossover's marketing begins early next year.

Chrysler blitzes American Music Awards

Chrysler on Sunday night launched an ad blitz during the American Music Awards that linked five of its brands to A-list recording artists in spots that co-promoted both the vehicles and Interscope singles.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

© 2014   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service