How Dealerships Can Overcome Customer Skepticism in Service
Mike Correra shares a simple way for dealers to legitimize recommended services and overcome any customer skepticism.
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Describes the issue where you cannot use the UseLegacyFB registry value in Outlook 2010 or Outlook 2013. The UseLegacyFB registry value is not supported by Outlook 2010 or Outlook 2013.5 Most Popular Automotive Marketing Videos of Past 30 Days
1. How Dealerships Can Overcome Customer Skepticism in Service
Added by Mike theCarGuy Correra on December 12, 2019
5. Can New Technology Make A Dealership Less Efficient?
Added by Mike theCarGuy Correra on December 5, 2019
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The Wrong Way to Increase Service Revenue
In search of service revenue, dealerships turn to randomly scheduling service appointments regardless of shop capacity. Or…See More
Beep Appoints Clayton Tino as Chief Technology Officer
Extensive Experience in Engineering, Platform Design and Software Developmentto Innovate and Scale Mobility PlatformBeep, a Florida-based autonomous mobility solutions company, today announced it has appointed Clayton Tino, Ph.D., as Chief…See More
DealerBuilt Appoints Successful Finance Professional Brian Marshall as Chief Financial Officer
Grapevine, Texas, December 10, 2019 --…See More
#WittsWiseWords - Don't Be a Seatbelt Manager
Instead of staying tethered to your cushy swivel chair, Bill Wittenmyer encourages managers to make it a point to wander a bit throughout the day to spot iss...
Why Do Video Blogs?
Mike Trasatti shares why video blogs are an important asset.
Planning To Commute By Motorcycle: Read This First
Not all the people are lucky enough to work from home. Most of us have to deal with daily commuting to work and back. Going to work by car or travelling by train every single day may become a bit expensive on the long run. That's the main reason why…See More
CarMax is winning by Playing Moneyball
Scot Eisenfelder explains how CarMax enjoys tremendous market value by levering its data in every single operation.
Who’s Got Next?
In a race to bring leads to dealerships, Facebook and Google – via YouTube, too—are next into the leads space.On the…See More
Can New Technology Make A Dealership Less Efficient?
Mike Correra shares how dealerships can adopt new technology more efficiently.
#WittsWiseWords: You Can Still Be The "Go-To Person" for Digital Retail
Digital retail opens new possibilities and responsibilities for engaging with today's connected car shopper. As Bill Wittenmyer explains, being the "Go-To" p...
Auto Groups Overlook $230K Per Store in Used-Car Service Opportunities [PRESS RELEASE]
Study reveals that auto groups could significantly increase customer pay revenue by marketing to used off make buyers who purchase from sister storesChicago, IL—December 3, 2019— As auto groups continue to ramp up used-car sales in response to…See More
Flick Fusion Introduces Dynamic Marketing Videos (DMVs) for Auto Dealers
New platform offers cost-effective, fast solution for creating videos that promoteauto manufacturers’ incentivesUrbandale, IA—December 2, 2019—Flick Fusion introduces Dynamic Marketing Videos…See More
Auto/Mate Integrates Dealership Management System (DMS) with Storm Kiosks Inc.’s Express Service Kiosks
Albany, N.Y. – December 2, 2019 – Auto/Mate Dealership Systems announced today it has successfully completed all dealership management system (DMS) integrations with Storm Kiosks Inc.,…See More
New Lease Data Forecasts Which Vehicles are Best Price to Lease in the Month of December
Wantalease.com Data Shows that Cars and SUVs could offer Attractive Lease Deals for December Year-End Promotions based on November Lease TrendsWantalease.com, the nation’s first online marketplace for new lease deals, reports the latest update on…See More
VendorSubhodip Das posted a blog post
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Kerrigan Advisors Represents on the Sale of Bredemann Lexus - The 3rd Lexus Dealership Sold by Kerrigan Advisors in 2019
Bredemann Lexus sold to Fields Automotive Group Irvine, CA, November 25, 2019 – Kerrigan Advisors, one of the leading sell-side advisory firms to auto dealers in the US, represented and advised Bredemann Lexus, located in Glenview, Illinois in its…See More
Vital Automobile Racing Occasions
Auto racing is just one of the most popular sports that has a great deal of sentimental worth attached to it. Whether you are directly involved with auto racing occasions, opportunities are that you know someone that has actually been.…See More
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Strobe Light Marketing
Posted by Jim Flint on November 22, 2019 at 8:17am 0 Comments 0 Likes
This could—more or less so – be the right time. Or now. Or turn it on now. Or off now.
Except it doesn’t work because you’re on again and off again.
…
ContinueHow to Take Advantage of the Rising Popularity of Video Marketing, Right NOW!
Posted by Timmy D. James on November 22, 2019 at 5:27am 1 Comment 0 Likes
You don’t have to look very far to see that Video Marketing is the future of digital marketing. Not only is it cost effective, easy to create and use video online, but consumers favor video on almost every…
"Catching my groove" - Even received a few Reviews.
Posted by Ken Beam on November 20, 2019 at 7:39pm 0 Comments 0 Likes
Where Oh Where Do We Find More Techs?
Posted by Dan Beres on November 19, 2019 at 5:36am 0 Comments 0 Likes
With the increasing demand for service repairs, dealers are scrambling to recruit more technicians. At the same time, the pool of experienced technicians is dwindling, as not enough new technicians are entering the workforce -- and demand will only increase.
Regardless of how much money your dealership may spend to expand your facilities to…
Continue"Gettin` back up in the Saddle!" -- Let`s make some Walk-around Videos
Posted by Ken Beam on November 17, 2019 at 7:15am 0 Comments 0 Likes
Getting back to my roots & creating my Walk-around Videos. Ultimately to enhance the potential Customer`s experience when they send in an inquiry on a certain vehicle.…
ContinueAre You Over Communicating To Your Customers?
Posted by Doug Van Sach on November 15, 2019 at 7:04am 0 Comments 0 Likes
When it comes to email marketing, frequency of communications plays an important role in getting customers to open your emails AND in getting them into your showroom.
However, flooding their inboxes with daily communications poses risks. Too many emails and your customers will lose trust in your business and unsubscribe from future marketing.…
ContinueThe Best eCommerce Platform for Auto Parts
Posted by Jon Hedges on November 11, 2019 at 11:30am 0 Comments 1 Like
If you're in fixed ops for an automotive dealership you may be selling auto parts online or you may be considering it, so we put together a comprehensive list of nearly three dozen auto parts eCommerce website builders.
Obviously, vehicle…
Continue5 Essential ORP Communications
Posted by Courtney Evans on November 8, 2019 at 6:36am 0 Comments 0 Likes
Your dealership has probably been using an owner retention program (ORPs) for years, but when was the last time you evaluated the effectiveness of each communication?
One thing is certain. Sending out the same communications with the same messages via the same channels, again and again, isn’t a winning strategy. The goal of an ORP is to…
ContinueAverage Page Position on Google Ads Now Gone
Posted by Jim Flint on November 8, 2019 at 6:15am 0 Comments 1 Like
If you hadn’t heard, Google removed the Average Page Position from reporting.
As Google’s intent-based advertising platform reaches issues with “scale,” the departure does make sense. When a demand model meets its logical limit, it has to maneuver to different supply-side metrics.
What do I…
ContinueWho’s the Baby? Recalls and Infants
Posted by Dan Beres on November 7, 2019 at 7:00am 0 Comments 0 Likes
When people think of recalls, at least in our industry, most think about vehicles. For many consumers, merely contemplating spending their time at a dealership waiting for a recall to be repaired or losing the use of their car for some time, seems draining and inconvenient. But most consumers probably don’t consider the potential risks recalls can pose to…
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How about a Thank You Video via Texting? Very effective.
Started by Ken Beam in VIDEO - Multimedia and Video Marketing Related Discussions, including Video SEO, YouTube, Video Email, etc. Nov 17. 0 Replies 0 Likes
So imagine you stopped by a dealership last night & the next morning you received this nice, short Thank You Video via Text on your phone. I do believe this will indeed add a little "Wow" factor to the equation....... don`t you? Ken-*by the way....they came back & bought the truck after I sent this.#highlyeffectivemarketing #GuerrillaMarketing101 #KenBeam Continue
Electric Vehicle is the Future
Started by Dwayne Jhonson in AUTO INDUSTRY NEWS - Discussions about Auto Industry, including dealerships, car companies and government, but not about suppliers (see cetegory) Aug 29. 0 Replies 1 Like
What is Electric Vehicle?An electric vehicle, which is also known as an EV, is a vehicle that uses more than one electric motors or traction motors for propulsion. An electric vehicle can be powered through a collector system by electricity from off-vehicle sources or can be self-contained as well. Electrical vehicles are self-contained through electric generators (to convert fuel to electricity), solar panels or a battery. Types of electric vehicles include passenger cars (PC) as well as…Continue
Email marketing
Started by Andrew Qrueed in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic Aug 26. 0 Replies 0 Likes
How often did you come across the fact that SMS or email was effective? I am sure very often. I want to offer you an excellent service, I will not persuade you and tell you about the pros and cons (I'm not a marketer), but visit atompark.com and I think you You will find many advantages, and the support service can solve many of your problems associated with this. Start here and read more.Continue
5 Ideas for car dealers FB page
Started by Kevin Lewis in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC) Aug 6. 0 Replies 0 Likes
If you want to promote your inventory using Facebook, do it on for car dealers or add a Shop section to your Facebook business page and list your vehicles there.Content is an integral part of Facebook business page. So here are 5 great Facebook post ideas for car dealers:1. Industry news, controversial topics, traffic & travel news2. New model releases/arrival3. Meet…Continue
Vehicle Subscriptions: How Many Consumers Are Yet Aware?
Started by Ralph Paglia in FINANCE and INSURANCE - Financial Services, Credit Issues, Using Financing variations to sell cars, the F+I Department, etc.. Last reply by Jonathon Coleman Jul 31. 1 Reply 1 Like
Netflix for Cars?Most Consumers Unaware of SubscriptionsWith the growing availability of subscriptions for new and used vehicles in the auto industry, Autolist.com wanted to see how aware consumers are of this new ownership model... As it turns out, not very many at all! According to an Autolist survey of 1,428 current car shoppers, 70 percent of consumers have no idea that automakers…Continue
Tags: Unaware, of, Subscriptions, Consumers, Most
Texting Program for media plus marketing
Started by jessica gillard in MOBILE MARKETING - Content and Apps for Mobile Web, Text Messaging (sms), Cell/Smart Phone and Tablet Apps, All Mobile Related. Last reply by Whering71 May 25. 1 Reply 0 Likes
Hey everyoneTexting programs are of great help to do mobile marketing and advertising in todays's world. Its so important for every business to do multi media marketing via mobile text services etc because its the best medium to reach out to the public. There are various mobile marketing agencies that are present, one of the best is media plus marketing, that ensures the best multi media solutions.Have a look at…Continue
Tags: promotion, mobile, company, marketing, multi-media
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GM's big SUVs meet consumer demand that GM ginned up, environmentalists say
Filed under: Green,Marketing/Advertising,Chevrolet,GM
Global concerns about climate change are not stopping General Motors from making large SUVs for U.S. drivers. GM on Tuesday rolled out the next generation of its big truck-based SUVs with more space and features. The 2021 Chevrolet Tahoe and Suburban will come out in the middle of next year.Continue reading GM's big SUVs meet consumer demand that GM ginned up, environmentalists say
GM's big SUVs meet consumer demand that GM ginned up, environmentalists say originally appeared on Autoblog on Thu, 12 Dec 2019 08:00:00 EST. Please see our terms for use of feeds.
Permalink | Email this | CommentsTesla shares rise as Musk says Cybertruck reservations hit 200,000
Filed under: Earnings/Financials,Green,Marketing/Advertising,Tesla,Truck,Electric
Tesla opened preorders immediately, however, and allowed potential buyers to book the truck by depositing just $100, compared to the $1,000 Tesla charged for booking Model 3 sedans in 2016, drawing the flood of reservations and sending the company's shares back up on Monday. From touting the features of the new vehicle to taking a dig at Ford rival F-150 pickup truck, Musk has been tweeting furiously to boost sales since Thursday's launch. The billionaire has long been using his 30 milliContinue reading Tesla shares rise as Musk says Cybertruck reservations hit 200,000
Tesla shares rise as Musk says Cybertruck reservations hit 200,000 originally appeared on Autoblog on Mon, 25 Nov 2019 10:04:00 EST. Please see our terms for use of feeds.
Permalink | Email this | CommentsADM Events Posted for Automotive Marketing and Sales Professionals
Buying A Used Car: Your Complete Guide
Purchasing a used car from a dealer or a private individual can sometimes be a hectic task. The following are tips and advice on how you can acquire a second-hand car of your dreams. This comprehensive used car-buying guide is to guide you in the stressful task, of buying used car from both thee dealers and private individuals.
When purchasing used cars Colorado springs, always scout for those cars that…
Time:January 17, 2020 to January 18, 2020
Location:Colorado
Website or Map:https://www.springsautosearch…
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Top 5 ADM Content Posts of Past 7 Days
1. How Dealerships Can Overcome Customer Skepticism in Service
Added by Mike theCarGuy Correra on December 12, 2019
3. Beep Appoints Clayton Tino as Chief Technology Officer
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4. DealerBuilt Appoints Successful Finance Professional Brian Marshall as Chief Financial Officer
Added by Michael Trasatti on December 9, 2019
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Automotive Marketing News
Audi plans to launch global ad campaign at Super Bowl
The buy marks Audi’s second straight Super Bowl ad and the eleventh time it will appear in the game.
Machines drive new marketing efforts
Proponents of machine learning and artificial intelligence say computers are more efficient than humans, though the technology is not yet widely adopted at dealerships.
Honda embraces spotlight as rivals back away from auto shows
Honda wants to create a vibrant, enthusiastic atmosphere for visitors to its auto show stands. Not so much for auto writers but for the real audience: future car buyers.
Toyota exec: Auto shows still ?critical' to business
Toyota Motor North America's Bob Carter says some of the industry angst over the future of auto shows is "self-inflicted," the result of automaker strategies to cross-program off-site events during auto shows to monopolize media coverage.
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