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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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Ralph Paglia
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J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Automotive News Videos

Takata President Steps Down (12/24/14)

Chairman Shigehisa Takada replaces Stefan Stocker amid recall crisis; FJ Cruiser departs; 918 Spyder recall; Faurecia appeal.

Opportunity, Obstacles in Cuba (12/23/14)

Economics, politics could deter carmakers; FCA confirms Kokomo spending; GM plant's ripple effect; Honda's moving tribute.

Safety Booming, Despite Recalls (12/23/14)

'Top Safety Picks' rise; 'tis the overtime season at truck plants; Google self-driving milestone; supplier relations worsen.

Industry Sets Unwanted Record (12/22/14)

More than 60.5 million vehicles recalled; more Acura leases in '15?; import-dealer chief on CFPB; where auto ideas are born.

Most Powerful Cadillac Ever (12/22/14)

2016 CTS-V has 640-h.p. V8; Volt to get ELR tech; Hyundai hires BMW engineer; China-made Jag; re-energizing Malibu.

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Top 5 Most Popular Automotive Marketing Photos of Past Month

FastPass for New Vehicle Buyers

by Automotive Social Marketing New vehicle sales incentive.

CarChat24 Asks; Why Do Chat Providers Hide Their Pricing?

by Ralph Paglia CarChat24 Asks; Why Do Chat Providers Hide Their Pricing? Learn more by visiting http://service11.carchat24.com/CC24BusinessWeb/SignUp/CC24SignUp.aspx?CarChat24Code=CC24-08

VGT 25 Years 1 w contact

by Theresa Wells

SIGNTHENDRIVE - Looking for the Best VW Sign Then Drive Deal?

by Ken Beam Who is the Best VW Sign Then Drive Deals on the `Net??? This is the answer...... VWSignThenDrive.net See you at Douglas VW in Summit NJ!

Auto Industry Marketing and Advertising News

ATM customers push the Jenson Button to meet their Secret Santander

Filed under: , ,

Holiday shoppers get more than they bargained for when F1 driver Jenson Button dispenses some holiday cheer for Santander, sponsor of the McLaren team and the British Grand Prix.

Continue reading ATM customers push the Jenson Button to meet their Secret Santander

ATM customers push the Jenson Button to meet their Secret Santander originally appeared on Autoblog on Thu, 25 Dec 2014 12:00:00 EST. Please see our terms for use of feeds.

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Project Overlord is like LoJack for your car's wheels

Filed under: , , , , , ,

Project Overlord promises to bring tracking software specifically to your vehicle's wheels, whether they're on a passenger car, bicycle or practically anything else, with a new, patent-pending device and smartphone app. When the wheels are tampered with, the system starts tracking them, sounds a loud tone and alerts the police. The company begins an IndieGoGo campaign on January 21 to fund the product.

Continue reading Project Overlord is like LoJack for your car's wheels

Project Overlord is like LoJack for your car's wheels originally appeared on Autoblog on Wed, 24 Dec 2014 12:45:00 EST. Please see our terms for use of feeds.

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Hyundai's bizarre pooping robot baby pitches new Sonata

Filed under: , , , ,

Hyundai is taking auto advertising to some very odd places with its latest commercial, called Exobaby, and starring a computer-generated robo-toddler. And yes, robot babies still make a doodoo now and again, it seems.

Continue reading Hyundai's bizarre pooping robot baby pitches new Sonata

Hyundai's bizarre pooping robot baby pitches new Sonata originally appeared on Autoblog on Fri, 19 Dec 2014 20:01:00 EST. Please see our terms for use of feeds.

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Latest ADM Activity - Click "More" at bottom!

Alexander Lau commented on Ralph Paglia's page Resources for Automotive Marketing Professionals
"@Markelle, http://www.getacopywriter.com/rates, far too expensive, IMO. There is an absolute strategy for understanding which keywords to go after, based upon a number of variables, including search traffic volume, etc.  I use a…"
6 minutes ago
Markelle Harden commented on Ralph Paglia's page Resources for Automotive Marketing Professionals
"Get A Copywriter provides automotive copywriting services.  Our team is made up of full time, talented copywriters. http://www.getacopywriter.com/automotive "
20 minutes ago
Markelle Harden and Big Tom LaPointe are now friends
29 minutes ago
Markelle Harden commented on CDK Global's blog post The Evolution of Email Marketing in a Mobile World
"This is a fantastic post! In today's socially driven world, it's easy to forget about email, but email crushes social when it comes to conversions. "
31 minutes ago
Ralph Paglia commented on CDK Global's blog post The Evolution of Email Marketing in a Mobile World
"In 1999 Bill Cress was my supervisor at Cyber Car... He taught me a lot about making improvements in a car dealership that would stick after the consultant leaves the store. Bill has far more insight, savvy and know-how when it comes to selling more…"
16 hours ago
Jeffery Sterns's blog post was featured

Visiting (or revisiting) Chat in 2015

2014 was an incredible year for the car business. We saw sales for most brands going up, technological advancements that give even more hope for sales in the future, and shifts in the way that dealers market and sell their cars.We've also seen something that may be going under the radar. As I've mentioned before, texting is…See More
16 hours ago
sara callahan's blog post was featured

LinkedIn Wants Relevancy: Punishes Abusers

In yet another move by LinkedIn to create a more engaging user experience, the company has decided to penalize any users of the InMail feature that send mail that is irrelevant to the recipient. As LinkedIn cannot read the messages, it had to formulate a way to determine which messages are more likely irrelevant – namely…See More
16 hours ago
CDK Global's blog post was featured

The Evolution of Email Marketing in a Mobile World

by Bill Cress, Performance Improvement ConsultantIs Your Email Campaign Optimized for Mobile?According to the Movable Ink US Consumer Device Preference Report: Q1 2014, as of April, 2014, 47.2% of all emails are read on a smartphone and 18.5% are read on a tablet.  In other words, about 66% of emails are read on a mobile device. What this means for car dealers is quite simple.…See More
16 hours ago
Lisandra Ramos's blog post was featured

4 Reasons Why Shoppers Love Using Live Chat

Automotive marketing as we know it has changed. The Internet now forces dealerships to have an online presence and build relationships with consumers in the digital world. Why? Because the modern shopper expects it.Consumer research is no longer solely accessible via phone calls and drive-bys. Now, your prospective customers are looking for information on your website -- and using live chat to get…See More
16 hours ago
Paul Potratz's blog post was featured

Did We Forget Anything?

The Holiday Cheer Is On UsThe holiday season can be a stressful time a year both personally and professionally. We want to give you the opportunity to share a few laughs in an effort to help minimize some of that stress.On this week’s Think Tank Tuesday, enjoy "The 12 Days of Potratz" as our way of saying ‘Thank You’ for being such loyal subscribers and for always tuning in to our…See More
16 hours ago
Timmy D. James's blog post was featured

Using Emotions To Excite Customers: Honda’s Brilliant Holiday Marketing

To promote their brand this holiday season, Honda is pulling out all of the stops by incorporating just about every feeling and sentiment it can into a series of commercials featuring toys. Consider their “Happy Honda Days” commercials that published around Thanksgiving. Every one of them featured a toy covering many demographics –…See More
16 hours ago
Jonathan Floyd's blog post was featured

Get Famous

Get Famous How To Get Major Network News Media Citations For Authority for Your Automotive Dealership and Outsell Your Competitionsavvy business owners know that news media feature coverage with citations will bring them more buying…See More
16 hours ago
Bobby posted a group
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Inspiration-Motivation Quotes

This is a non judgmental group for selfless go givers. You are free to express yourself ethically, professionally and gratefully. I encourage you to maximize your thoughts while utilizing the least amount of words possible to impact yourself and others positively. What we think, what we say, we become!~ It's not where you start or nearly as important as to how you finish. It's how many you help along the way! Always go the extra mile... If you can't run it... WALK IT See More
16 hours ago
Bobby posted a video

PheroLai - Lessons from the Best Salesman in the World - Joe Girard

NguyenLai.com - Cùng Cộng Đồng TruAGE nâng tầm Chất lượng Cuộc sống của Bạn!
18 hours ago
Profile IconAndrew Belden, Mervin J Corbin and Bobby joined Automotive Digital Marketing ProCom
yesterday
Automotive Social Marketing posted a photo

FastPass for New Vehicle Buyers

New vehicle sales incentive.
yesterday
Manny Luna posted a status
"The question to every SEO question is, "It depends,""
Thursday
Jeffery Sterns posted a blog post

Visiting (or revisiting) Chat in 2015

2014 was an incredible year for the car business. We saw sales for most brands going up, technological advancements that give even more hope for sales in the future, and shifts in the way that dealers market and sell their cars.We've also seen something that may be going under the radar. As I've mentioned before, texting is…See More
Wednesday
sara callahan posted a blog post

LinkedIn Wants Relevancy: Punishes Abusers

In yet another move by LinkedIn to create a more engaging user experience, the company has decided to penalize any users of the InMail feature that send mail that is irrelevant to the recipient. As LinkedIn cannot read the messages, it had to formulate a way to determine which messages are more likely irrelevant – namely…See More
Wednesday
samauden replied to Kim Essenmacher's discussion Dealership Website SEO
"There is no one concrete answer for it.  It depends on the strategies you adapt. You can place your chosen keywords in home page or else selectively put each one or two in all internal pages. If you want to put all keywords in home pages, then…"
Wednesday

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ADM Blog Posts

Visiting (or revisiting) Chat in 2015

Posted by Jeffery Sterns on December 24, 2014 at 8:30am 0 Comments

2014 was an incredible year for the car business. We saw sales for most brands going up, technological advancements that give even more hope for sales in the future, and shifts in the way that dealers market and sell their cars.

We've also seen something that may be going under the radar. As I've mentioned before, texting is starting to supersede phone calls as a preferred method of communication for people across North America. This is potentially bad for car dealers since much of our business is driven by either phone pops or form leads, but those who are embracing chat are seeing increases in leads above and beyond the pace of the industry's growth.

This is one of several reasons that we believe…

Continue

LinkedIn Wants Relevancy: Punishes Abusers

Posted by sara callahan on December 24, 2014 at 6:00am 0 Comments

In yet another move by LinkedIn to create a more engaging user experience, the company has decided to penalize any users of the InMail feature that send mail that is irrelevant to the recipient. As LinkedIn cannot read the messages, it had to formulate a way to determine which messages are more likely irrelevant – namely those which receive no replies. LinkedIn used to offer a “guaranteed reply” for its InMail. If the message recipient failed to reply, your account was credited back. In a complete reversal, LinkedIn has now decided those InMail messages which receive no reply are likely to be irrelevant. InMail credits are now returned when your message IS replied to. They are not returned when your message goes unanswered -- the…

Continue

The Evolution of Email Marketing in a Mobile World

Posted by CDK Global on December 23, 2014 at 10:30am 2 Comments



Bill Cress, Cobalt Performance Improvement Consultant
by Bill Cress, Performance Improvement Consultant

Is Your Email Campaign Optimized for Mobile?

According to the Movable Ink US Consumer Device Preference Report: Q1 2014, as of April, 2014, 47.2% of all emails are read on a smartphone and 18.5% are read on a tablet.  In other words, about 66% of emails are read on a mobile device. What this means for car dealers is quite simple. The email you just sent was probably not viewed on a PC or laptop--- it was probably read on a mobile device.  

With that in mind, there are some questions you need to ask yourself about your current email…

Continue

4 Reasons Why Shoppers Love Using Live Chat

Posted by Lisandra Ramos on December 23, 2014 at 7:36am 0 Comments

Automotive marketing as we know it has changed. The Internet now forces dealerships to have an online presence and build relationships with consumers in the digital world. Why? Because the modern shopper expects it.



Consumer research is no longer solely accessible via phone calls and drive-bys. Now, your prospective customers are looking for information on your website -- and using live chat to get their answers.



We often talk about live chat as a great lead generation tool for dealerships. However, it’s important to keep in mind that one of the biggest benefits of having live chat on your website is that chat conversations can improve the consumer experience.



CONVERSATIONS ON SHOPPERS’ TERMS

Giving your website visitors…

Continue

Did We Forget Anything?

Posted by Paul Potratz on December 23, 2014 at 7:30am 0 Comments

The Holiday Cheer Is On Us


The holiday season can be a stressful time a year both personally and professionally. We want to give you the opportunity to share a few laughs in an effort to help minimize some of that stress.

On this week’s Think Tank Tuesday, enjoy "The 12 Days of Potratz" as our way of saying ‘Thank You’ for being such loyal subscribers and for always tuning in to our weekly video series. 

Using Emotions To Excite Customers: Honda’s Brilliant Holiday Marketing

Posted by Timmy D. James on December 23, 2014 at 5:30am 0 Comments

To promote their brand this holiday season, Honda is pulling out all of the stops by incorporating just about every feeling and sentiment it can into a series of commercials featuring toys. Consider their “Happy Honda Days” commercials that published around Thanksgiving. Every one of them featured a toy covering many demographics – including He-Man & Skeletor, Stretch Armstrong, Strawberry Shortcake, G.I. Joe, Jem and even Little People. These commercials were designed to evoke a feeling of excitement and nostalgia that, they hoped, would then be associated with Honda vehicle -- and Honda isn’t afraid to tell consumers that is exactly what they’re up to.

 

Take a look at this commercial featuring He-Man’s arch enemy, Skeletor, which…

Continue

Get Famous

Posted by Jonathan Floyd on December 22, 2014 at 9:08pm 0 Comments

Get Famous How To Get Major Network News Media
Citations For Authority for Your Automotive Dealership and Outsell Your Competition

savvy business owners know that news media
feature coverage with citations will bring them
more buying customers and it always will!”

Did your last marketing campaign feature a dedicated landing page?

Posted by Byron Tyers on December 15, 2014 at 6:30am 9 Comments

Have you ever received an email from a company, liked what that email had to say, clicked a link to a website for more information, only to be sent to a website with absolutely no relevance to what you were interested in from the email?

I know I have. After clicking around for a while, hoping to find what you’re looking for, you’ll typically give up and move on to more important things. From a marketing perspective, this is no good.

 

We’re always trying to reduce the amount of time and effort required for customers to respond to the marketing campaigns we send. One of our main focuses is on reducing the number of clicks, the number of keyboard keystrokes and the number of digits to press into a phone needed to generate a customer response.

Dedicated landing pages and clean customized forms accomplish all…

Continue

Jim Radogna: Avoiding the Eye of Mordor in Social Media

Posted by Arnold Tijerina on December 22, 2014 at 5:30am 0 Comments

Just like in the blockbuster series “The Lord of the Rings”, the Eye of Mordor is always open. Until now, its focus has been on larger battles and more interesting things. Then a Hobbit found a golden ring and slipped it on his finger. And the Eye started paying attention to this little being that had avoided the Eye’s gaze… until now.



The intersection of advertising, marketing, and compliance is not easy to navigate. It seems as if each week, rulings are being rendered from one of the myriad of regulatory bodies making it more difficult for dealers to know what they should – and should not – be doing in regards to social media in order to stay compliant. In an effort to bring clarity to an increasingly confusing and misunderstood topic, I sat down with Jim…

Continue

5 Things We Read This Week: December 14-19

Posted by Paul Mirek on December 19, 2014 at 8:54am 0 Comments

Dealership reviews coming to AutoTrader, the state of the U.S. auto market, and an important new Google AdWords metric

1. AutoTrader.com Adding Dealership Reviews (Auto Remarketing)

AutoTrader will begin integrating consumer-generated ratings and reviews from DealerRater into its dealer profile pages starting this month. AutoTrader.com will also introduce a “Rate & Review This Dealer” button which will take consumers to the DealerRater page for that store.

We say: This shift will add to visibility for dealerships’ DealerRater reviews, but a balanced review distribution on leading sites is still key to successful online reputation. 3 Birds Loyalty & Engagement solutions can help ensure an evenly…

Continue

Automotive Thought Leader Journal

Automotive Marketing and Car Dealer News from AutoBlog

ATM customers push the Jenson Button to meet their Secret Santander

Filed under: , ,

Holiday shoppers get more than they bargained for when F1 driver Jenson Button dispenses some holiday cheer for Santander, sponsor of the McLaren team and the British Grand Prix.

Continue reading ATM customers push the Jenson Button to meet their Secret Santander

ATM customers push the Jenson Button to meet their Secret Santander originally appeared on Autoblog on Thu, 25 Dec 2014 12:00:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Google Blog Articles, News and More

“The Interview” now available on Google Play and YouTube Movies

Last Wednesday Sony began contacting a number of companies, including Google, to ask if we’d be able to make their movie, "The Interview," available online. We'd had a similar thought and were eager to help—though given everything that’s happened, the security implications were very much at the front of our minds.

Of course it was tempting to hope that something else would happen to ensure this movie saw the light of day. But after discussing all the issues, Sony and Google agreed that we could not sit on the sidelines and allow a handful of people to determine the limits of free speech in another country (however silly the content might be).

So starting at 10 a.m. PST in the U.S., you can rent or buy "The Interview" on Google Play and YouTube Movies. It will also be available to Xbox Video customers and via www.seetheinterview.com.

Update 3:44p.m. PST: "The Interview" is now also available in Canada.

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3. Dealership Website SEO

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Internet Sales Manager Resources and Blogroll

ADM Professional Community Blogroll:
1. Social Media Optimization 

3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

7. Toyota Community

8. Kia Community 

9. Toyota Social Media

10. Social Media Marketing 

11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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Automotive Marketing News

Hyundai, Kia promote younger execs, with eye on succession planning

Hyundai Motor and affiliate Kia Motors promoted younger executives Friday in moves analysts said would help smooth an eventual leadership succession at the family-owned conglomerate.

Dodge flexes muscle, sheds family-car image

Chrysler bills the Hellcat as the fastest production sedan on earth, and this isn't simply about bragging rights.

Dealership settles with FTC over '$1' ads

The Federal Trade Commission, as part of an ongoing crackdown on deceptive dealership advertising for finance deals, has reached a proposed settlement with a dealership in suburban Dallas.

UK may get new auto show in 2016

The UK could once again have a major auto show after organizers announced dates for an event in 2016. BNC Special Events plan to stage an event for car enthusiasts in London.

Ford's 'Go Further' campaign features Tina's story

Seven new videos make their debut on our Viral Video list this week, but the No. 3 video of the week -- a new entrant from Ford -- doesn't feature a vehicle at all.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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