Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC
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Editor, Content Marketing
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Added by Mike theCarGuy Correra on January 10, 2020
Added by Mike theCarGuy Correra on December 30, 2019
Added by Michael Trasatti on January 6, 2020
Are your YouTube leads turning into sales? I break down how to further engage with consumers through YouTube.
#localsearchgroup #youtubeleads #youtube #garyveechallenge #automotiveretailing #dealerships
Technology companies often focus on their products and leave service levels far behind. They rely on shiny objects and whiz-bang features to sell products. Companies that lead with technology often forget that the result of a customer interaction isn’t the technology – it’s how the customer feels using the technology. At fusionZONE, we strive to be…Continue
Cash buyers are an important but often overlooked segment of customers who pose a significant risk to auto dealers and manufacturers if left unmanaged. In the first half of 2019, customers who purchased vehicles with cash accounted for 24% of all new vehicle sales. For some luxury brands, cash buyers are even more important since they can represent close to…Continue
The Age of Operational Advertising is here. What’s your modern brand promise? What are you willing to commit to…
Owner retention programs (ORPs) are one of the most used marketing tools and have been used by dealerships for many years. However, most ORPs are run in a silo, separate from the rest of the dealership’s marketing strategy.
This practice results in an inconsistent, less than optimal experience for dealership customers. The way it currently…Continue
Started by Chris Younggren in Uncategorized or Does Not Fit Into Any Pre-Defined Category Jan 11. 0 Replies 0 Likes
I am doing a project on positive dealership stories so I typed, "why car dealerships are good for society" into the Youtube search, the only positive message I could find was footage from an award banquet!! It's the same story on Google search. Sad because dealers add millions of dollars in property taxes and jobs for our society. I understand there are very "bad" dealer operators, but mind you, didn't ask Youtube or Google for dealer scams or fraud stories.That being said, I would love to hear…Continue
Started by Ken Beam in VIDEO - Multimedia and Video Marketing Related Discussions, including Video SEO, YouTube, Video Email, etc. Nov 17, 2019. 0 Replies 0 Likes
So imagine you stopped by a dealership last night & the next morning you received this nice, short Thank You Video via Text on your phone. I do believe this will indeed add a little "Wow" factor to the equation....... don`t you? Ken-*by the way....they came back & bought the truck after I sent this.#highlyeffectivemarketing #GuerrillaMarketing101 #KenBeam Continue
Started by Dwayne Jhonson in AUTO INDUSTRY NEWS - Discussions about Auto Industry, including dealerships, car companies and government, but not about suppliers (see cetegory) Aug 29, 2019. 0 Replies 1 Like
What is Electric Vehicle?An electric vehicle, which is also known as an EV, is a vehicle that uses more than one electric motors or traction motors for propulsion. An electric vehicle can be powered through a collector system by electricity from off-vehicle sources or can be self-contained as well. Electrical vehicles are self-contained through electric generators (to convert fuel to electricity), solar panels or a battery. Types of electric vehicles include passenger cars (PC) as well as…Continue
Started by Andrew Qrueed in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic Aug 26, 2019. 0 Replies 0 Likes
How often did you come across the fact that SMS or email was effective? I am sure very often. I want to offer you an excellent service, I will not persuade you and tell you about the pros and cons (I'm not a marketer), but visit atompark.com and I think you You will find many advantages, and the support service can solve many of your problems associated with this. Start here and read more.Continue
Started by Kevin Lewis in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC) Aug 6, 2019. 0 Replies 0 Likes
If you want to promote your inventory using Facebook, do it on for car dealers or add a Shop section to your Facebook business page and list your vehicles there.Content is an integral part of Facebook business page. So here are 5 great Facebook post ideas for car dealers:1. Industry news, controversial topics, traffic & travel news2. New model releases/arrival3. Meet…Continue
Started by Ralph Paglia in FINANCE and INSURANCE - Financial Services, Credit Issues, Using Financing variations to sell cars, the F+I Department, etc.. Last reply by Jonathon Coleman Jul 31, 2019. 1 Reply 1 Like
Netflix for Cars?Most Consumers Unaware of SubscriptionsWith the growing availability of subscriptions for new and used vehicles in the auto industry, Autolist.com wanted to see how aware consumers are of this new ownership model... As it turns out, not very many at all! According to an Autolist survey of 1,428 current car shoppers, 70 percent of consumers have no idea that automakers…Continue
Added by Jim Flint on January 17, 2020
Added by Jim Flint on January 16, 2020
Added by Michael Dearing on January 15, 2020
Added by Rosie Joy on January 16, 2020
Added by Jim Flint on January 15, 2020
Added by Jim Flint on January 14, 2020
Added by John Sternal on January 14, 2020
January 23, 2020 from 12pm to 1pm at https://digitalairstrike.com/10-easy-ways-to-use-video-to-promote-your-dealership
Organized By: Eliana Raggio
Added by Pankaj Sharma on January 12, 2020
February 21, 2020 from 12pm to 1pm at https://digitalairstrike.com/Tips-Straight-From-Google-New-Automotive-Dealer-Guidebook
Organized By: Eliana Raggio
72% of consumers prefer learning about a product or service through video, so adding video to your social sites, customer communication, even your Google search results is an easy way to better engage consumers and convert them into customers.
Check out our free webinar to learn 10 easy ways to use video to promote your dealership!
PRESENTER: PETER ORLANDO, General Manager of Customer Experience Solutions at Digital Air Strike. Pete is a…
The one thing all car buyers and service customers have in common is that they hate waiting. Much of that wait comes during the uncomfortable-time-for-most of negotiating pricing and finding out what interest rate they qualify for. So how can dealerships make the buying experience better for all customers – not just those with perfect credit?
Find out how dealerships are doing just that by creating buying centers, using credit reading software that understands not…
Google just launched its Dealer Guidebook 2.0!
It’s being unveiled at NADA 2020 in Las Vegas and shared with our viewers.
In this jaw-dropping 1 hour webinar, Kelly McNearney, Senior Automotive Retail Strategist from Google, will discuss this highly-anticipated Google release. Google Dealer Guidebook 2.0 is an evolution of Google's instruction manual for dealers and will show you exactly how to drive more profit from Google. It shows…
Purchasing a used car from a dealer or a private individual can sometimes be a hectic task. The following are tips and advice on how you can acquire a second-hand car of your dreams. This comprehensive used car-buying guide is to guide you in the stressful task, of buying used car from both thee dealers and private individuals.
When purchasing used cars Colorado springs, always scout for those cars that…