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Ralph Paglia
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Arnold Tijerina
Editor, Content Marketing
Dan Weik
Editor, Reputation Management
Tom Gorham
Editor, From The Trenches
Richard Bustillo
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Ken Beam
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Manny Luna
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Timothy Martell
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Added by Mike theCarGuy Correra on December 5, 2019
Added by Bill Wittenmyer on December 4, 2019
Added by Mike theCarGuy Correra on November 22, 2019
Posted by Jim Flint on November 22, 2019 at 8:17am 0 Comments 0 Likes
This could—more or less so – be the right time. Or now. Or turn it on now. Or off now.
Except it doesn’t work because you’re on again and off again.
…
ContinuePosted by Timmy D. James on November 22, 2019 at 5:27am 1 Comment 0 Likes
You don’t have to look very far to see that Video Marketing is the future of digital marketing. Not only is it cost effective, easy to create and use video online, but consumers favor video on almost every…
Posted by Ken Beam on November 20, 2019 at 7:39pm 0 Comments 0 Likes
Posted by Dan Beres on November 19, 2019 at 5:36am 0 Comments 0 Likes
With the increasing demand for service repairs, dealers are scrambling to recruit more technicians. At the same time, the pool of experienced technicians is dwindling, as not enough new technicians are entering the workforce -- and demand will only increase.
Regardless of how much money your dealership may spend to expand your facilities to…
ContinuePosted by Ken Beam on November 17, 2019 at 7:15am 0 Comments 0 Likes
Getting back to my roots & creating my Walk-around Videos. Ultimately to enhance the potential Customer`s experience when they send in an inquiry on a certain vehicle.…
ContinuePosted by Doug Van Sach on November 15, 2019 at 7:04am 0 Comments 0 Likes
When it comes to email marketing, frequency of communications plays an important role in getting customers to open your emails AND in getting them into your showroom.
However, flooding their inboxes with daily communications poses risks. Too many emails and your customers will lose trust in your business and unsubscribe from future marketing.…
ContinuePosted by Jon Hedges on November 11, 2019 at 11:30am 0 Comments 1 Like
If you're in fixed ops for an automotive dealership you may be selling auto parts online or you may be considering it, so we put together a comprehensive list of nearly three dozen auto parts eCommerce website builders.
Obviously, vehicle…
ContinuePosted by Courtney Evans on November 8, 2019 at 6:36am 0 Comments 0 Likes
Your dealership has probably been using an owner retention program (ORPs) for years, but when was the last time you evaluated the effectiveness of each communication?
One thing is certain. Sending out the same communications with the same messages via the same channels, again and again, isn’t a winning strategy. The goal of an ORP is to…
ContinuePosted by Jim Flint on November 8, 2019 at 6:15am 0 Comments 1 Like
If you hadn’t heard, Google removed the Average Page Position from reporting.
As Google’s intent-based advertising platform reaches issues with “scale,” the departure does make sense. When a demand model meets its logical limit, it has to maneuver to different supply-side metrics.
What do I…
ContinuePosted by Dan Beres on November 7, 2019 at 7:00am 0 Comments 0 Likes
When people think of recalls, at least in our industry, most think about vehicles. For many consumers, merely contemplating spending their time at a dealership waiting for a recall to be repaired or losing the use of their car for some time, seems draining and inconvenient. But most consumers probably don’t consider the potential risks recalls can pose to…
Started by Ken Beam in VIDEO - Multimedia and Video Marketing Related Discussions, including Video SEO, YouTube, Video Email, etc. Nov 17. 0 Replies 0 Likes
So imagine you stopped by a dealership last night & the next morning you received this nice, short Thank You Video via Text on your phone. I do believe this will indeed add a little "Wow" factor to the equation....... don`t you? Ken-*by the way....they came back & bought the truck after I sent this.#highlyeffectivemarketing #GuerrillaMarketing101 #KenBeam Continue
Started by Dwayne Jhonson in AUTO INDUSTRY NEWS - Discussions about Auto Industry, including dealerships, car companies and government, but not about suppliers (see cetegory) Aug 29. 0 Replies 1 Like
What is Electric Vehicle?An electric vehicle, which is also known as an EV, is a vehicle that uses more than one electric motors or traction motors for propulsion. An electric vehicle can be powered through a collector system by electricity from off-vehicle sources or can be self-contained as well. Electrical vehicles are self-contained through electric generators (to convert fuel to electricity), solar panels or a battery. Types of electric vehicles include passenger cars (PC) as well as…Continue
Started by Andrew Qrueed in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic Aug 26. 0 Replies 0 Likes
How often did you come across the fact that SMS or email was effective? I am sure very often. I want to offer you an excellent service, I will not persuade you and tell you about the pros and cons (I'm not a marketer), but visit atompark.com and I think you You will find many advantages, and the support service can solve many of your problems associated with this. Start here and read more.Continue
Started by Kevin Lewis in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC) Aug 6. 0 Replies 0 Likes
If you want to promote your inventory using Facebook, do it on for car dealers or add a Shop section to your Facebook business page and list your vehicles there.Content is an integral part of Facebook business page. So here are 5 great Facebook post ideas for car dealers:1. Industry news, controversial topics, traffic & travel news2. New model releases/arrival3. Meet…Continue
Started by Ralph Paglia in FINANCE and INSURANCE - Financial Services, Credit Issues, Using Financing variations to sell cars, the F+I Department, etc.. Last reply by Jonathon Coleman Jul 31. 1 Reply 1 Like
Netflix for Cars?Most Consumers Unaware of SubscriptionsWith the growing availability of subscriptions for new and used vehicles in the auto industry, Autolist.com wanted to see how aware consumers are of this new ownership model... As it turns out, not very many at all! According to an Autolist survey of 1,428 current car shoppers, 70 percent of consumers have no idea that automakers…Continue
Tags: Unaware, of, Subscriptions, Consumers, Most
Started by jessica gillard in MOBILE MARKETING - Content and Apps for Mobile Web, Text Messaging (sms), Cell/Smart Phone and Tablet Apps, All Mobile Related. Last reply by Whering71 May 25. 1 Reply 0 Likes
Hey everyoneTexting programs are of great help to do mobile marketing and advertising in todays's world. Its so important for every business to do multi media marketing via mobile text services etc because its the best medium to reach out to the public. There are various mobile marketing agencies that are present, one of the best is media plus marketing, that ensures the best multi media solutions.Have a look at…Continue
Tags: promotion, mobile, company, marketing, multi-media
Filed under: Earnings/Financials,Green,Marketing/Advertising,Tesla,Truck,Electric
Tesla opened preorders immediately, however, and allowed potential buyers to book the truck by depositing just $100, compared to the $1,000 Tesla charged for booking Model 3 sedans in 2016, drawing the flood of reservations and sending the company's shares back up on Monday. From touting the features of the new vehicle to taking a dig at Ford rival F-150 pickup truck, Musk has been tweeting furiously to boost sales since Thursday's launch. The billionaire has long been using his 30 milliContinue reading Tesla shares rise as Musk says Cybertruck reservations hit 200,000
Tesla shares rise as Musk says Cybertruck reservations hit 200,000 originally appeared on Autoblog on Mon, 25 Nov 2019 10:04:00 EST. Please see our terms for use of feeds.
Permalink | Email this | CommentsFiled under: Green,Design/Style,Green,Marketing/Advertising,Plants/Manufacturing,Electric,Future,Polestar
Continue reading First the Volvo XC90, now Polestar. Meet the man behind both
First the Volvo XC90, now Polestar. Meet the man behind both originally appeared on Autoblog on Tue, 5 Nov 2019 09:00:00 EST. Please see our terms for use of feeds.
Permalink | Email this | CommentsPurchasing a used car from a dealer or a private individual can sometimes be a hectic task. The following are tips and advice on how you can acquire a second-hand car of your dreams. This comprehensive used car-buying guide is to guide you in the stressful task, of buying used car from both thee dealers and private individuals.
When purchasing used cars Colorado springs, always scout for those cars that…
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Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.
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Created by Ralph Paglia Jan 16, 2009 at 10:24am. Last updated by Ralph Paglia May 10, 2010.
Created by Ralph Paglia Jan 16, 2009 at 10:18am. Last updated by Ralph Paglia May 10, 2010.
Added by Mike theCarGuy Correra on December 5, 2019
Added by Bill Wittenmyer on December 4, 2019
Toyota will continue to have a presence in New York and other large and regional auto shows, but the automaker may aim its marketing dollars more at experiential efforts at the shows for consumers.
Renault has appointed veteran executive Xavier Martinet as head of global marketing, replacing Francois Renard, who is quitting the automaker after just over a year. Renard is one of a number of high-level departures from the automaker.
In a trailer for starring Ryan Reynolds, a bright green Giulia Quadrifoglio showcases its performance chops during a chase scene in Florence.
Flewitt, who has been with McLaren for nearly all of its existence as a road-car maker in its current form, sees some changes ahead, namely electrification. But that won't take away from the brand's vehicles, he says.
WPP is the parent company of Ford ad agency GTB, or Global Team Blue. WPP moves to Detroit while Ford is renovating the Michigan Central Station as an anchor to its $740 million autonomous and electric vehicle campus in a neighborhood west of downtown.
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