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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

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Ralph Paglia
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J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Automotive News Videos

Putting Spotlight Back on Cars (3/5/15)

Audi R8 steals show as product, not economics, takes center stage in Geneva; VW's cheaper EV; Tesla saving energy.

Mercedes Midsize Van Debuts (3/5/15)

Metris hits U.S. roads in Oct.; restyled Fiat 500?; Audi WiFi push; impact of IIHS; Ford brings classic toy to life.

Cool Facts About Feb. Sales (3/4/15)

Snyder on snow, Benz-Lexus-BMW, road to 17M; Malibu tease; 124 Spider comeback; Audi spoofs 'Birds'; another CNG Ram.

February Winners, Losers (3/4/15)

Nissan advances in weather-beaten month; Toyota diversifies leadership; Sprinter van plan?; watching Apple, Google.

Toyota Soars, Ford Slips in Feb. (3/3/15)

GM, FCA, Honda also see U.S. sales gains as industry misses forecast; Lexus, Mini reveals; Takata's unchanged view.

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Auto Industry Marketing and Advertising News

GMC considers adding more vehicles to broaden product line

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GMC is considering adding more vehicles to bolster its product portfolio, though nothing is so far being confirmed... including a potential challenger for the iconic Jeep Wrangler.

Continue reading GMC considers adding more vehicles to broaden product line

GMC considers adding more vehicles to broaden product line originally appeared on Autoblog on Mon, 02 Mar 2015 18:00:00 EST. Please see our terms for use of feeds.

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Audi imagines a world where mechanics are zombies

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Audi depicts non-authorized mechanics as zombies out to get your car in this latest television commercial. And not just any zombies... we sense more than a little World War Z influence here.

Continue reading Audi imagines a world where mechanics are zombies

Audi imagines a world where mechanics are zombies originally appeared on Autoblog on Sun, 01 Mar 2015 19:17:00 EST. Please see our terms for use of feeds.

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Latest ADM Activity - Click "More" at bottom!

Rebecca Kon posted a blog post

4 Reasons Your Dealership Should Hire a Millennial Workforce

Generation Y has gotten a bad rep over the past few years, however there are some distinct characteristics that should not be overlooked when considering them to be a part of your dealership’s staff.The following characteristics are advantages that could increase your bottom line, so listen up!All About That TechMillennials are tech savvy. They grew up during the birth of the World Wide Web, and they…See More
4 hours ago
Alexander Lau commented on Lisandra Ramos's blog post Conversation Marketing: The Web is a Table for Two
"It's Conversion Rate Optimization and that's nothing to do with SEO. http://en.wikipedia.org/wiki/Conversion_rate_optimization The best around are at http://www.conversion-rate-experts.com."
6 hours ago
Alexander Lau left a comment for Ralph Paglia
6 hours ago
Alexander Lau left a comment for Ralph Paglia
6 hours ago
Alexander Lau commented on Jirakee jones's blog post BMW Car Servicing Can Save the Day During Your Brisbane Stay
"Blatant SPAM! Someone has to put a stop to this person."
6 hours ago
Alexander Lau commented on Rebecca Kon's blog post Automotive Marketing: How to Win Over Multitasking Shoppers
"Excellent article. I'm going to be targeting women car buyers through http://drivingpins.com. Presenting at Edmunds' Hackomotive, in fact."
6 hours ago
Alexander Lau commented on Jim Jabaay's blog post Gallery View: How Craigslist Continues to Become More Shopper-Friendly
"Yes sir, I'm using http://www.autofusion.com/car-dealer-craigslist.html (ask for Carl) now, however, Jim's company LotVantage is a good one as well."
6 hours ago
Tyson Madliger liked Matthew Kolodziej's blog post Use Data to Target the Vehicles You Want to Move Most
7 hours ago
Alexander Lau commented on Ken Kolodziej's blog post 5 Reasons Data is a Savvy Car Dealer's Best Friend
"I love this post, especially since this is EXACTLY what car dealers should be doing. Utilizing data to drive their marketing budgets and decisions. Dealer Inspire is going to blow the socks off of all other web platforms. Its power to disrupt…"
7 hours ago
Todd Reinbolt updated their profile
7 hours ago
Alexander Lau commented on CDK Global's blog post The Proof Behind Website Personalization – Why Your Dealership Needs to Personalize or Perish
"Old news."
7 hours ago
Alexander Lau commented on Timmy D. James's blog post Marketing Trends Illustrate the Importance of Video
"Yes, that's why I left WorldDealer for CLC Automotive. Video is their forte.  Give me about a year and watch the major web providers come calling on our Lifestyle Footage. Hey Dealer Inspire, want to license our video footage through a…"
7 hours ago
Alexander Lau commented on Paul Potratz's blog post Easy Steps To Increase Sales With Social Media
" Buy data from the likes of Relevate, etc. Or use your CRM dB Upload into Social Media platform for cross-referencing Push ad to those groups Measure Ta da!"
7 hours ago
Jon Hedges updated their profile
7 hours ago
Jon Hedges and Big Tom LaPointe are now friends
7 hours ago
Alexander Lau commented on Tyson Madliger's blog post A Vendor's Top Priority Should be Helping to Sell More Cars
"Bingo, that's why we at CLC Agency, keep vendors accountable for their wares. Strategy, Management / Oversight Content Marketing / S.E.O. Search Engine Marketing (S.E.M.) E-mail Deployment Social Media Advertising Social Media Custom…"
7 hours ago
Alexander Lau commented on Donald Heslop's blog post What Your Customer Says About You IS More Important......
"Yes, that's why you need a tool like https://www.vendasta.com to manage all of your customers reviews and for brand presence building. Ancient news bro..."
7 hours ago
Alexander Lau commented on Jirakee jones's blog post Fast and Affordable Automotive Glass Replacement in North Lakes
"SPAM!"
8 hours ago
Alexander Lau commented on Paul Potratz's blog post Why Is This So Difficult?
"?"
8 hours ago
Alexander Lau commented on Donald Heslop's blog post If Your Not Building A List Your Not Building A Profitable Service Department
"I suggest using http://www.3birdsmarketing.com/products. There are affordable options to bring in work as well, such as https://www.openbay.com (Google VC funded), https://www.automd.com and https://www.repairjungle.com.  Buying a list…"
8 hours ago

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Have You Been Satisfied Lately?

Posted by Paul Potratz on February 27, 2015 at 1:07pm 0 Comments

What do your customers have to say about your service and collision centers? Let's find out and then capitalize on it. On this week's Hard Facts, Samantha explains how video can win you loyal customers.

Insight 15 in Orlando - Don't Miss This Event

Posted by Mark Dubis on February 27, 2015 at 8:00am 1 Comment

Over my years in this business I have come to know Mark Tewart, Sean Stapleton and Joe Webb as the true friends and professionals they are in representing and caring about the success of auto dealers

In my opinion, just listening and learning from them alone is worth the price of admission to the Insight 15 Customer Loyalty & Retention Event.  As someone who helped bring about dealer conferences and learning from the first two AAISP Dealer events in Nashville, it is clear that this Loyalty Event has fine tuned its focus to provide EXACTLY what auto retailers need today.

If you haven't registered yet, don't wait any longer go to http://insightcustomerloyalty.com/ and then be prepared to walk away from this event with actionable knowledge to better engage…

Continue

Risky Business: 3 Ways a Bad Outsourced Chat Team Can Hurt Your Sales

Posted by Lisandra Ramos on February 27, 2015 at 7:48am 0 Comments

We’ve said it before, and we’ll say it again: not all chat providers are the same. Vendor priorities vary, software technology can be user-friendly or not, not all providers hire chat teams within the US, and the quality of managed chat conversations are not equal.



In fact, a bad managed chat service can be detrimental to your business! If the representatives don’t have expert training, do not dominate the English language, and are not held responsible for the conversations they have on behalf of your dealership - it could cost you opportunities and your reputation could suffer.



Whether you already have a managed chat team, or are looking to implement one for the first time -- here are 3 red flags to…

Continue

What Your Customer Says About You IS More Important......

Posted by Donald Heslop on February 27, 2015 at 4:52am 1 Comment

In the world of business, it is very important if you know how to effectively use the right marketing technique. These days most of the businesses know the significance of using digital marketing or online marketing to promote products or services. This is because if you will have a good presence online, it can be an integral key for you to be noticed. If you are in an automotive business, reputation management is one of the best means on how you can succeed in marketing your business online.

The reputation of any business is very essential. This is important in a way that if your business does not have a good reputation then expect that your product will not sell in the market. In the automotive industry, reputation…

Continue

Jody DeVere 1 of 5 Influencers changing the auto industry today, says Automotive News

Posted by Jody DeVere on February 26, 2015 at 2:00pm 0 Comments

The age of social media is upon the auto industry. The eloquence of a beautiful picture or carefully chosen words when shared with a community can exert a powerful influence. Influencers are proliferating in the auto world, bringing change in myriad ways. Automotive News spoke with a handful of them to learn what they’re thinking and the stories they’re sharing with their fans.

“In 2012, women for the first time had more driver’s licenses than men in the U.S. More young women are getting degrees …"

Go here to read the full article.

The one-shot, one-size fits all approach in selling and marketing to women is not working. Come to …

Continue

Scott Stratten Video Interview

Posted by Mark Dubis on February 26, 2015 at 8:00am 0 Comments

Scott Stratten, author of UnMarketing, UnSelling and other books. He shares some great insights that might be valuable to automotive digital marketers. Here is an interview from last fall's Content Marketing World event in Cleveland.   You can view his video here at Carfolks.net…


How Customer Training Leads To Retention

Posted by Richard Holland on February 26, 2015 at 5:30am 0 Comments

With almost everything consumers purchase, there’s an owner’s manual or set of instructions for them to use.  For decades, car manufacturers have included an owner’s manual with new vehicles. Sadly, it is no secret that this tidy three hundred-page booklet is one of the least read publications produced in mass quantity. 

 

Some car dealerships require that their sales people give each vehicle purchaser a thorough presentation of their vehicle at time of delivery.  This slower-paced and personalized walk-around is perhaps more common in days past, than in today’s busier climate. However, it acquaints the car buyer with their vehicle’s key features, inside their vehicle as well as critical components under the hood.  In short, it offers a much-abbreviated version of what is found in the owner’s…

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A Vendor's Top Priority Should be Helping to Sell More Cars

Posted by Tyson Madliger on February 25, 2015 at 5:30pm 2 Comments

"We can't sell the cars for you, but we can help get you more opportunities."

I've heard that line dozens of times from many different vendors. I've actually said it myself at times over the last two decades on the vendor side of the automotive industry. Today, I'm here to tell you that it's not true. We really can and should help you sell more cars, and not just in an indirect way.

 

No, I'm not suggesting that a vendor should be flying over to the dealership and taking ups on Saturdays, but here's the reality of modern automotive sales: the sales process starts before they ever hit your lot. The concept that everything leading up to them driving on the lot is "research" and that…

Continue

Push to Walk Charity Poker Tournament at Route 23 Ford

Posted by Jonathan Morales on February 24, 2015 at 8:18am 0 Comments

6th Annual Texas Hold ‘em Tournament Night Hosted at Route 23 Ford in Butler, NJ!

Route 23 Ford will be hosting the 6th Annual Charity Poker Tournament (Texas Hold ‘em Tournament) to Benefit Push to Walk!

Doors Open: at 6:30pm

Tournament Starts: at 8:30pm

More Information: http://www.23ford.com/news/route-23-automall-charity-poker-tournament-push-to-walk…

Continue

Marketing Trends Illustrate the Importance of Video

Posted by Timmy D. James on February 24, 2015 at 5:00am 2 Comments

If you still aren’t sold on the importance of video marketing, it only takes a brief glimpse into recent news to illustrate just how important video is in marketing. There are many news stories relating to acquisitions, statistics and trends, which highlight the increasing importance – and value – that platforms of all kinds are placing on video content. The common thread that exists throughout all of these stories is companies recognize consumers have a strong desire to view video content and are positioning themselves to be able to serve that up.

 

Consider these recent stories:

 

  • Facebook videos are now receiving 3 BILLION views per day. Facebook is all about relevance. It wants to serve up content that its users want to see. A recent report by social media company,…
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Automotive Marketing and Car Dealer News from AutoBlog

Google Blog Articles, News and More

Through the Google lens: Search trends February 20-26

If you’re the kind of person who loves the Internet when it’s at its most Internet-y, you had a good week. From llamas to retro cartoons to that darn dress, here’s a look at the past week in search:

Internet gold
Is it white and gold? Or blue and black? That’s the question that had everyone searching, tweeting and generally freaking out Thursday after a Tumblr user posted a photo of a dress that seemed to appear different colors to different people. Debate over the true color of the dress raged for hours, while others tried to solve the mystery of its divisiveness. All we know is, there were more than two million searches for [white and gold dress] yesterday—more than for [blue and black dress]—proving once and for all that it’s white and gold… right?
Before #thedress, though, there were the llamas. In Phoenix, Ariz., yesterday, two llamas got loose from their handlers and took off on a trot through neighborhood streets, yards and sidewalks. Searchers were captivated by the “llama drama,” which ended when police (l)lassoed the animals after a low-speed chase.
Obama says (K)nope
Armed with waffles, Lagavulin and a lot of tissues, we said farewell to NBC’s Parks and Recreation on Tuesday after a seven-year run. Searchers turned to the web to revisit favorite characters, quotes and episodes from the show that brought us “Treat Yo’ Self” and the Cones of Dunshire, while (wackily) celebrating the value of hard work, friendship and public service.
Moving from the small-town politics of Pawnee to the big-time in D.C., this week President Obama issued his third-ever Presidential veto, rejecting a bill that would have approved the Keystone XL Pipeline project. People turned to the web to learn more about Presidential veto power throughout history and the pipeline itself. What would Leslie and Ron make of all this, we wonder?

Heroic comebacks
Woo-oo! Nineties kids are rejoicing following news that the Disney cartoon DuckTales is getting a reboot. Searches for the show spiked 8x the day after the announcement. Sounds like a lot of you are ready for some tales of derring-do in 2017.
And Madonna had a bit of a shaky week, after she fell backwards down a flight of stairs during her first performance at the Brit Awards in 20 years. But the Queen of Pop recovered quickly to finish her song “Living for Love.” She’s still an icon for a reason.

Tip of the week
This will be illuminating: if you have an Android device running Lollipop, you can flip the on/off switch on your phone’s flashlight just by saying “Ok Google, turn on my flashlight.” You can do the same trick to turn on or off WiFi or Bluetooth.

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Internet Sales Manager Resources and Blogroll

ADM Professional Community Blogroll:
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Automotive Marketing News

GM hires new media-strategy director

General Motors has hired Jonathan Halvorson as director of global media strategy and branded entertainment. The appointment is effective April 1.

Cadillac gets 'daring'; VW takes on old wives' tales

Cadillac's rebranding is well underway. If our weekly viral video ranking is any indication, it's working.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

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