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Chevy presents Colorado with 'technology and stuff' to World Series MVP [UPDATE]

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Chevy presents Colorado to World Series MVP

UPDATE: Chevy was quick to turn Wilde's nervousness into social media pay dirt this afternoon, embracing the "technology and stuff" line with a hashtag on Twitter, and even a starring role on the Colorado's consumer website. That's what you call lemonade, folks.

Being named the Most Valuable Player in the World Series has its perks. For one, it means you're pretty much the best baseball player in the world. You'll probably never have to pay for a drink, too. But it also means you get... a brand new Chevy!

Every year Chevrolet gifts a new car to the MVP at the World Series, just as it does at the All-Star Game and at the Super Bowl. It's a good marketing gimmick, associating the brand with winners and stuff that America likes. So long as you can get someone to verbalize that relation at the handover ceremony. But the Bowtie brand seemed to fall short when it asked one of its regional managers, Rikk Wilde, to make a little speech and give San Francisco Giants pitcher Madison Bumgarner the keys to his new Chevy Colorado.

Wilde's speech was a little awkward, to say the least, but at least he made sure to point out all the "class-winning... and -leading...um, you know, technology and stuff."

Continue reading Chevy presents Colorado with 'technology and stuff' to World Series MVP [UPDATE]

Chevy presents Colorado with 'technology and stuff' to World Series MVP [UPDATE] originally appeared on Autoblog on Thu, 30 Oct 2014 12:45:00 EST. Please see our terms for use of feeds.

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Chrysler 200 subtitles performance in latest round of advertising

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Chrysler 200

Every once in a while, we come across a car video narrated in a foreign language and subtitled in English. They usually center on foreign-made automobiles, but this latest series of videos comes straight from Detroit.

Airing for the first time during's NFL broadcasts, these four commercials for the 2015 Chrysler 200 were produced by Wieden + Kennedy Portland - the same advertising firm that created the now-legendary Eminem spot for the last-generation 200.

Each clip in the "Ready to Take on the World" campaign highlights a different aspect of the American sedan and is narrated in Japanese, German or Swedish - each with English subtitles - associating the 200's Japanese level of quality, German performance and Swedish safety standards. But while the clips are ostensibly set in Japan, Germany and Sweden, Automotive News reports that they were actually filmed at home in the US.

It's an interesting way to sell an American car, and you can view the first three clips below and what you think of the new campaign, with the fourth Swedish spot still to be released.

Continue reading Chrysler 200 subtitles performance in latest round of advertising

Chrysler 200 subtitles performance in latest round of advertising originally appeared on Autoblog on Mon, 27 Oct 2014 19:01:00 EST. Please see our terms for use of feeds.

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Dealers pressure Edmunds to remove 'Haggling' videos from YouTube [w/videos]

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Screencap of Edmunds ad depicting haggling over groceries

Many people absolutely abhor the car-buying process - especially haggling back-and-forth with a salesman to settle on a price. A 2014 study from Edmunds found that 83 percent of respondents would like to cut negotiating from the purchasing experience, and about 20 percent of them would have given up sex for a month to do it. However, Edmunds might have taken advertising that point a little too far recently, as it's had to remove a series of ads for its Price Promise no-haggle service from YouTube because they angered the company's dealer partners.

The commercials put hidden cameras in a grocery store and tried to convince people to negotiate for goods including milk, bread and squash. The checkout cashier used classic tactics like calling his manager and offering to throw in things the buyer didn't want to try to persuade them to overpay. While the ads are no longer on Edmunds' YouTube page, Ad Age still has two of them available, and they're viewable below.

Edmunds claims that the commercials were meant as an exaggerated joke showing off outdated sales techniques, but dealers evidently didn't get the joke. According to Ad Age, some showrooms even cancelled their subscriptions with Edmunds to advertise cars on the website. The sellers felt that the company was undermining their business when they were supposed to be partners.

According to Ad Age, Edmunds initially had no intention of removing the commercials, but it eventually took them down. In a statement, company president Seth Berkowitz said in part, "Our digital videos illustrating the 'Absurdity of Haggling' missed the mark. Some of our partners were deeply insulted, expressing that our attempt at humor reinforced outdated stereotypes. That was obviously never our intent."

Scroll down to watch two of the ads, and see for yourself, then let us know what you think in Comments.

Continue reading Dealers pressure Edmunds to remove 'Haggling' videos from YouTube [w/videos]

Dealers pressure Edmunds to remove 'Haggling' videos from YouTube [w/videos] originally appeared on Autoblog on Mon, 27 Oct 2014 15:31:00 EST. Please see our terms for use of feeds.

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Top Ten Most Popular Automotive Marketing Posts of the Past 30 Days 

1 Links May Die Someday for SEO, but Not Quite Yet

Links May Die Someday for SEO, but Not Quite Yet

Added by J.D. Rucker on October 24, 2014

2 Our Connections are a Reflection of How to Market a Dealership

Our Connections are a Reflection of How to Market a Dealership

Added by Subi Ghosh on October 8, 2014

3 The Sales Management Super Conference

The Sales Management Super Conference

November 11, 2014 at 8am to November 13, 2014 at 12:30pm at Atlanta Buckhead Marriott Hotel and Conference Center

Organized By: James A. Ziegler

4 What Women Want: How to Connect with The Modern Female Car Buyer

What Women Want: How to Connect with The Modern Female Car Buyer

Added by CDK Global on October 23, 2014

5 Are You Getting the Most Out of Your Dealership's Website?

Are You Getting the Most Out of Your Dealership's Website?

Added by CDK Global on October 15, 2014

6 Is It Possible to Have Good SEO Simply by Having Great Content

Is It Possible to Have Good SEO Simply by Having Great Content

Added by Ralph Paglia on October 27, 2014

7 The Pursuit of Mediocrity is YOUR Best Friend

The Pursuit of Mediocrity is YOUR Best Friend

Added by J.D. Rucker on October 15, 2014

8 Does Your Dealership C.A.R.E.S.? Part 1

Does Your Dealership C.A.R.E.S.? Part 1

Added by Rob Hagen on October 6, 2014

9 Going Beyond All-You-Can-Eat In Loyalty

Going Beyond All-You-Can-Eat In Loyalty

Added by Mike Gorun on October 24, 2014

10 Do You Know How Many Website Visitors You Get Late at Night?

Do You Know How Many Website Visitors You Get Late at Night?

Added by Jeffery Sterns on October 8, 2014

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From the Trenches - SEO for Dummies Like Me - Real-Time

Posted by Tom Gorham on October 27, 2014 at 5:30pm 6 Comments

Search Engine Optimization - the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results.

KEYWORDS - on-site SEO, off-site SEO, meta tags, spiders, algorithms, inbound links, link spamming, white hat, black hat, page rank, link analysis, author rank, citation analysis, probability distribution, spoofing, spamdexing, Hummingbird, Penguin...

 

Is your head spinning?

 

Can we…

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Why Video Is Important For Your Marketing Strategy

Posted by Brian Cox on October 27, 2014 at 5:00am 0 Comments

When businesses ponder how to increase their presence on search engines, they typically turn to SEO strategies. Content marketing has always been a large part of any SEO strategy. It’s a given that the more fresh, relevant and unique content you produce, the better chance your online properties will have of showing in search engine results. According to an article by Search Engine Land, in the past, when considering an SEO plan, the primary type of content marketers thought of was text. As consumer behavior changes, however, visual content is becoming increasingly important.

 

According to the article, a Google study that tracked consumers’ points of influence on their path to purchase, found…

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Influencer Marketing: How It Can Make Your Dealership's Brand More Powerful

Posted by Ralph Paglia on October 26, 2014 at 5:02am 0 Comments

Influencer Marketing: How It Can Raise The Value Of An Auto Dealership's Regional Brand 

I have seen automotive digital marketing emerge from being a curiosity in the minds of most car dealers, and become the generally accepted "Smart Money" portion of a dealership's marketing communications budget...

Along the way, the "Content Marketing" category within automotive digital marketing has been transformed by a few savvy car peeps into being referred to as "Influencer Marketing".  The term has a natural positive vibe within the auto industry, which has always been chock full of car buyer influencers (Third basemen) for over a hundred years... So, it is easy to understand why Influencer Marketing is one of…

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Links May Die Someday for SEO, but Not Quite Yet

Posted by J.D. Rucker on October 24, 2014 at 5:40pm 16 Comments

Inbound links still matter. Despite what you may here from SEO gurus around our industry, the power of high-quality, relevant, and natural inbound links to a dealer's website is still apparent. Google's Matt Cutts acknowledged that in the long run, this may not be the case.

That day, however, is not today.

Google is reportedly in the middle of a 10-year plan to discount links from the search algorithm. The best guess is that they're at about year 5 of this plan, which means that we still have another half-decade to make the adjustment. Many of us already are, but that does not mean that links should not be a part of the overall strategy.

Earn them. Use them appropriately. Avoid anything spammy or unnatural. Focus on incredible content that can get people to…

Continue

The Top Ten Auto News Stories of the Week: October 18 - 24

Posted by Rebecca Kon on October 24, 2014 at 11:59am 0 Comments

Happy Friday, Car Dealers! We have some great automotive news articles and blogs to share with you this week! Make sure to read them all to stay smart about what’s happening in the auto industry and how you can transform your dealership to keep up in today’s market.

  1. Here’s Why Automakers Are Ahead of the Game in Digital

The best marketing sends a message to the right shopper at the right time. Some automakers like Honda are taking this message to heart and trying out more targeted, direct-response advertising. Find out how it’s working out for them in this article by Adweek!…

Continue

Mobile Search Rank Study Shows It's Good to Be #1

Posted by Mark Frost on October 24, 2014 at 8:55am 0 Comments

If you've spent any time on the marketing side of your dealership, you know how valuable organic search traffic is. But in order to receive a large amount of search traffic, you need to rank for a variety of different keywords, which means having a properly-optimized website, high-quality content, and inbound links from authoritative sites.

Now, on the desktop side, there have been plenty of studies that prove that the #1 organic result on Google receives the brunt of the clicks. As Google users become more familiar with searching for information online, and Google updates its algorithm to provide better overall results, though, the number of people who…

Continue

How Timing Can Affect These 3 Elements on Your Dealership Website

Posted by Lisandra Ramos on October 24, 2014 at 6:00am 0 Comments

“You don't have to swing hard to hit a home run. If you got the timing, it'll go.” - Yogi Berra

Three American League MVP awards, 10 championships, and 15 All-Star Games -- Yogi Berra is arguably one of the best catchers in MLB history and knew a thing or two about the importance of timing.

It got me thinking about today’s post and how lead generation can be the equivalent to your online at-bat. So taking Yogi’s wisdom into consideration, what are some website elements where you have the opportunity to hit a home run if your timing is right?

Lead forms

Getting your online shoppers’ information on a lead form is tricky. Understanding that many of your shoppers are concerned about privacy -- how can you proceed?

I’ll start with a don’t -- don’t put lead forms on your dealership’s…

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Going Beyond All-You-Can-Eat In Loyalty

Posted by Mike Gorun on October 24, 2014 at 5:30am 2 Comments

When consumers think of loyalty programs, they typically think of racking up miles, or frequenting a business in exchange for rewards, perks or freebies.

No matter what business you patronize, there is a good chance that it is offering some sort of loyalty incentive. In fact, many argue that loyalty programs are so prevalent nowadays that they are losing some of the initial qualities that attracted consumers to them back some 45 years ago. Namely, that feeling of being treated special in exchange for the customer’s ongoing business and continued loyalty. Today, some loyalty programs choose not to even offer rewards. Instead they just provide the concept of receiving lower prices. Many grocery store chains have the regular price and then a loyalty…

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Why Customers Leave Without Buying A Car And What To Do About It

Posted by Patrick Kelly on October 23, 2014 at 11:00am 1 Comment

What's the most creative reason you've heard from a customer who is leaving your dealership lot without purchasing?

Sure there are the typical, "have to check with my spouse," and "have to pick up my kids at their soccer game." Then there are the more atypical reasons: "I have a dentist appointment," or "My mother-in-law's in town." If it's one of the latter, warning bells should be ringing. Who would rather go to a dentist appointment or visit with their mother-in-law than buy a car?

 

According to AutoLoop Engage's call center statistics, only three percent of customers who leave without purchasing give the salesperson the real reason. Our agents have connected and engaged with thousands of unsold…

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What Women Want: How to Connect with The Modern Female Car Buyer

Posted by CDK Global on October 23, 2014 at 8:30am 2 Comments



 Marissa Dogeagle Smith, Account Advocate at CDK Digital
by Marissa Dogeagle Smith, Account Advocate at CDK Digital

How well do your website content and staff appeal to the modern female car shopper?

There’s been some great discussion lately about how to win the hearts of autoshoppers, but a woman’s vehicle needs may be prioritized…

Continue

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Automotive Marketing and Car Dealer News from AutoBlog

Chevy presents Colorado with 'technology and stuff' to World Series MVP [UPDATE]

Filed under: , , , ,

Chevy presents Colorado to World Series MVP

UPDATE: Chevy was quick to turn Wilde's nervousness into social media pay dirt this afternoon, embracing the "technology and stuff" line with a hashtag on Twitter, and even a starring role on the Colorado's consumer website. That's what you call lemonade, folks.

Being named the Most Valuable Player in the World Series has its perks. For one, it means you're pretty much the best baseball player in the world. You'll probably never have to pay for a drink, too. But it also means you get... a brand new Chevy!

Every year Chevrolet gifts a new car to the MVP at the World Series, just as it does at the All-Star Game and at the Super Bowl. It's a good marketing gimmick, associating the brand with winners and stuff that America likes. So long as you can get someone to verbalize that relation at the handover ceremony. But the Bowtie brand seemed to fall short when it asked one of its regional managers, Rikk Wilde, to make a little speech and give San Francisco Giants pitcher Madison Bumgarner the keys to his new Chevy Colorado.

Wilde's speech was a little awkward, to say the least, but at least he made sure to point out all the "class-winning... and -leading...um, you know, technology and stuff."

Continue reading Chevy presents Colorado with 'technology and stuff' to World Series MVP [UPDATE]

Chevy presents Colorado with 'technology and stuff' to World Series MVP [UPDATE] originally appeared on Autoblog on Thu, 30 Oct 2014 12:45:00 EST. Please see our terms for use of feeds.

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Google Blog Articles, News and More

Through the Google lens: search trends October 17-23

So what’s the word on the (internet) street these days? Search trends has you covered with the latest news that had everyone talking this past week.

The hard goodbye
This week, searchers paid their respects to legendary clothing designer Oscar de La Renta, who he passed away on Monday at the age of 82. Once called “The Sultan of Suave,” De la Renta was known for evening gowns that regularly graced the red carpets of Hollywood–and the closets of the White House. From Jackie Kennedy to Michelle Obama, de la Renta dressed every First Lady since the 1960s.

Speaking of Washington bigwigs, we also said goodbye to Ben Bradlee, storied editor of The Washington Post. Bradlee is remembered for his courageous journalism; during his tenure as editor of the Post, the outlet published the “Pentagon Papers” and reported on the Watergate Scandal. Always chasing a good story, Bradlee coined the term “mego” (“my eyes glaze over”) for any reporting that bored him—unknowingly foreshadowing Internet-speak.

Is that you Betty Sue?
Back from a long career hiatus, Renee Zellweger stepped back into the spotlight in L.A. and came out with a bang—or shall we say, a new look. People were shocked to see Zellweger… looking a bit different from what they remember. The star’s reemergence caused a spike in searches for her hit movie Bridget Jones’s Diary (that was her, right? ) But Zellweger is taking the stares and comments in stride, stating she’s happy that she looks different because she’s living a happier and more fulfilling life—no shame in your game, Renee–whatever makes you feel complete.

Gone in sixty seconds
If you blinked, you already missed this trend. Toys “R” Us decided to pull a line of Breaking Bad action figures after an online petition asking the store to stop selling the toys received more than 9,000 signatures. So what was all the hoopla about? Susan Schrivjer, the Florida mom who started the petition, felt the dolls–which came with a plastic sack of cash and mock drugs—deviated from the company’s family values. Toys “R” Us agreed and put the figures on an “indefinite sabbatical”–Walter White-style.

Crime and Punishment
It was a week of crime on the trends charts as people were searching for more information about a gunman who shot and killed Cpl. Nathan Cirillo, a soldier of the Canadian army, at Ottawa's National War Memorial. This was the latest assault on a member of the Canadian armed forces in recent times and has stirred debate about extremism in the West.

...As the Black Eyed Peas would say
With the World Series underway, people were ready to scream and shout for their favorite team. Searches for the San Francisco Giants and the Kansas City Royals hit a high as the two teams began their battle for The Commissioner's Trophy. And that’s not the only party going on these days. Diwali, a Hindu holiday also known as the “Festival of Lights,” started this past Tuesday. The celebrations will continue until this Saturday—so you still have time to check out photos of the stunning light displays around the world.

Tip of the week
First there was Angry Birds, then there was Candy Crush, which was swiftly followed by Flappy Bird–it’s kind of hard to stay on top of the latest video game trends. Now when you search for video games on Google, a panel will appear with all the info you need to stay in the know.


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Automotive Marketing News

How the 'Chevy Guy' became, you know, a hit and stuff

Late Wednesday night, General Motors introduced America to the 2015 Chevrolet Colorado -- the dependable, all-new pickup that comes with 'you know, technology and stuff.'

Ford's Fields lunch auction draws top bid of $100,000

The price to have lunch with Mark Fields? $100,000. Ford's new CEO will have an exclusive lunch with the highest bidder to benefit Detroit charity Focus: HOPE.

On Twitter, 140 characters = $716 million in car sales

It's a burning question for auto marketers on Twitter: Are our tweets influencing people to buy cars? To tackle this question, the social network released new data today that attempts to show just how much 140 characters are worth.

Why the XC90 can't come soon enough for Volvo dealers

Some Volvo dealers are expecting the brand's image to blossom this spring with the arrival of its redesigned flagship crossover. And they can't wait to see what image emerges.

New Subaru marketing could foreshadow upmarket push

If you liked the quality of Subaru cars before, you're going to love the 'new' quality the brand aspires to.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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