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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

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Ralph Paglia
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J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
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Richard Bustillo
Editor, General Manager's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

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Automotive News Videos

GM's $12 Billion China Bet (4/21/14)

Plan involves more SUVs, crossovers, luxury cars; Ford Escort comeback?; Beijing show highlights; a hint at future BMWs.

Big Apple Showstoppers (4/18/14)

A tour of the vehicles turning heads at the NY show; VW's World Cup play; Corvette camaraderie; Easter eggs on wheels?

GM Exploring Victims' Fund (4/18/14)

Disaster-compensation expert Feinberg discloses effort, Continental sued over recall; Ford legal setback; Kia's 'muscular' minivan.

NY Auto Show Highlights (4/17/14)

Subaru updates Outback, Honda shows photo of HR-V crossover, Infiniti goes long on Q70; GM judge denies 'park it' request.

In NY, Spotlight on Luxury (4/17/14)

Acura shows 'backbone,' BMW unveils X4, Mercedes meets 'Mad Men,' and Land Rover shows Vision; face-lift for VW Jetta.

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by Derek Box Notice it looks a lot like Shaun Raines, wink wink.

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John Sternal posted a blog post

Prices Remain Higher Than Typical Spring Seasons

Hello and welcome to this week’s edition of Beggs on the Used Car Market, with used car pricing data from Ricky Beggs and Black Book. Just when most all parts of the country thought winter was gone and pollen from the budding trees was the dominate particles in the air, we hopefully had the final blast of winter weather that swept across the Midwest and actually left Detroit enough of the white fluffy flakes to set an all-time record level of snow for the winter season.As the Black Book Editors…See More
5 minutes ago
Erin Ryan liked Erin Ryan's blog post "Total Likes" for Posts Now Showing Under Facebook Page Notifications
38 minutes ago
Erin Ryan posted a blog post

"Total Likes" for Posts Now Showing Under Facebook Page Notifications

Facebook is always evolving. As it’s being developed (by hundreds of developers across the world), not every change is publicly announced. Instead, most changes simply abruptly appear on Facebook.One of the most recent changes that may have gone unnoticed is the newly added “total likes” for posts, now displayed under the notifications tab.Facebook Page owners have become accustomed to…See More
43 minutes ago
Holly Brown commented on J.D. Rucker's blog post Gorgeous Photos versus Real Photos on Social Media Ads
"Original photos of local vehicles -- not ones supplied by OEM"
56 minutes ago
Holly Brown updated their profile
1 hour ago
Tom Gorham commented on J.D. Rucker's blog post Gorgeous Photos versus Real Photos on Social Media Ads
"I don't know the answer but I'm anxious to hear the results.  I would suspect that OEM pics would outperform live pics in marketing, possibly Social Media, but that live pics are expected when viewing inventory on a dealer…"
2 hours ago
Tom Gorham liked J.D. Rucker's blog post Gorgeous Photos versus Real Photos on Social Media Ads
2 hours ago
Cecil Helton shared J.D. Rucker's blog post on Facebook
2 hours ago
Cecil Helton commented on J.D. Rucker's blog post Gorgeous Photos versus Real Photos on Social Media Ads
"If the inventory images were all as nice as the one here, I expect they attracted more clicks."
2 hours ago
J.D. Rucker posted a discussion

Last Call for Chat Provider Recommendations

I've gone through five chat providers so far. Three of them were fine and I won't mention them. The other two were both pretty darn outstanding, strangely for different reasons. It's going to be hard to pick one over the other but after interviewing some dealers I'll be able to pick one.If there are any other chat providers out there that want to throw their pitch in the hat, please let me know this week. If there are any dealers who want to recommend a provider, post them here and it will be…See More
2 hours ago
Cecil Helton liked J.D. Rucker's blog post Gorgeous Photos versus Real Photos on Social Media Ads
2 hours ago
Profile IconConnie Jacoby, Ron Kahl and Hamid Moaref joined Automotive Digital Marketing Professional Community
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J.D. Rucker's blog post was featured

Gorgeous Photos versus Real Photos on Social Media Ads

Science rules in digital marketing.Social media is a place of vanity. Those of us who use social media often get to see flattering images of just about everything - people, places, food, cars, whatever. Have you ever seen a picture of a friend posted as their new profile picture and thought, "Wow, that's a good picture of…See More
4 hours ago
Sean V. Bradley's blog post was featured

The Massachusetts State Automobile Dealers Association (MSADA) is Partnering with the Internet Sales 20 Group 6 - September 22-24, 2014 - Boston, MA

http://www.facebook.com/internetsales20group http://www.internetsales20group.com 856-546-2440 The Massachusetts State Automobile Dealers Association (MSADA) is Partnering with the Internet Sales 20 Group 6 - September 22-24, 2014 - Boston, MASee More
4 hours ago
Ayaz Ahmad and Ralph Paglia are now friends
10 hours ago
Jeff Mayernik commented on Anne Fleming's blog post Want the REAL Reasons Women Buy from their Salesperson?
"Thanks Brian, I try to be respectable and respectful.  I was in professional sales (aviation, military and public safety markets; both domestic and international) for a decade before I switched to car sales last year. I learned early in my…"
23 hours ago
Cherie Price commented on Anne Fleming's blog post Want the REAL Reasons Women Buy from their Salesperson?
"Well stated, Anne  :)"
yesterday
J.D. Rucker posted a blog post

Gorgeous Photos versus Real Photos on Social Media Ads

Science rules in digital marketing.Social media is a place of vanity. Those of us who use social media often get to see flattering images of just about everything - people, places, food, cars, whatever. Have you ever seen a picture of a friend posted as their new profile picture and thought, "Wow, that's a good picture of…See More
yesterday
Sean V. Bradley posted a blog post

The Massachusetts State Automobile Dealers Association (MSADA) is Partnering with the Internet Sales 20 Group 6 - September 22-24, 2014 - Boston, MA

http://www.facebook.com/internetsales20group http://www.internetsales20group.com 856-546-2440 The Massachusetts State Automobile Dealers Association (MSADA) is Partnering with the Internet Sales 20 Group 6 - September 22-24, 2014 - Boston, MASee More
yesterday
Brian Bennington commented on Anne Fleming's blog post Want the REAL Reasons Women Buy from their Salesperson?
"Wow Anne!  You should be ecstatic!  This “Women Wednesday” has really rattled a few cages.  When I read Cherie’s list of positive rep attributes and she began it with #1 "Looks", I thought…"
yesterday

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ADM Blog Posts

Gorgeous Photos versus Real Photos on Social Media Ads

Posted by J.D. Rucker on April 20, 2014 at 1:59am 3 Comments

Science rules in digital marketing.

Social media is a place of vanity. Those of us who use social media often get to see flattering images of just about everything - people, places, food, cars, whatever. Have you ever seen a picture of a friend posted as their new profile picture and thought, "Wow, that's a good picture of them."

One might believe that the same holds true for automotive ads. On websites, it has been widely accepted that real pictures of inventory work better than stock photos, but on social media we have access to the gorgeous pictures that are supplied by the OEMs. Will pretty advertising pictures outperform pictures of live inventory on ads that are sending traffic to the vehicle details pages and search results pages?

We have done a ton of A/B testing…

Continue

The Massachusetts State Automobile Dealers Association (MSADA) is Partnering with the Internet Sales 20 Group 6 - September 22-24, 2014 - Boston, MA

Posted by Sean V. Bradley on April 19, 2014 at 10:12pm 0 Comments



http://www.facebook.com/internetsales20group

http://www.internetsales20group.com 856-546-2440

The Massachusetts State Automobile Dealers Association (MSADA) is Partnering with the Internet Sales 20 Group 6 - September 22-24, 2014 - Boston,…

Continue

Dealer Service and Loyalty Boost Highlights Importance of Customer Experience

Posted by Richard Holland on April 17, 2014 at 6:30am 1 Comment

The recently released J.D. Power 2014 U.S. Customer Service Index Study produced some interesting, and very promising, results.

The report concluded that customer satisfaction with dealer service has increased across the board with overall CSI increasing from an average score of 846 to 855 in luxury brands, and from 789 to 797 in mass-market brands.

The study noted some especially impactful trends when it came to customers that have complimentary or prepaid maintenance programs.

In mass-market brands, where complimentary maintenance programs are less common, the study found that buyers of…

Continue

Top 15 Questions To Ask Your Next Boss Before You Become Their Digital Marketing Manager

Posted by Brian Pasch on April 16, 2014 at 8:30am 16 Comments

By Brian Pasch

The responsibilities of an Automotive Digital Marketing Manager will vary from dealership to dealership. Regardless of the size of your company you work for, your future employer must outline the responsibilities of your job so that a clear job description is created.

Without a clear job description, it will be difficult for you to actively participate in your annual performance review.

If a detailed job description is not presented, offer to create one based on the questions provided below.

15 Questions To Ask Before Accepting The…

Continue

Want the REAL Reasons Women Buy from their Salesperson?

Posted by Anne Fleming on April 16, 2014 at 7:00am 15 Comments

Welcome to Women’s Wednesday!

Dealers who “get it” know that the key distinction in optimizing sales to women is having exceptional sales advisors who offer exceptional service. But what does that really look like?

Women tell us directly through our car dealer review platform what works for them when interacting with a sales agent.  Below are their top 5 reasons for buying a car from them: 

  1. Trust  52.3%
  2. Being Respectful  52.1%
  3. Likeable  47.8%
  4. Knowledgeable…
Continue

Top 5 Best Practices when posting to eBay classifieds

Posted by Jason Turner on April 15, 2014 at 1:30pm 0 Comments

Top 5 Best Practices on eBay Classifieds

With any new product and marketplace there’s a learning curve and we’ve recently gained more knowledge about what it takes to manage the “art” of posting to eBay classifieds. We want to share the Top 5 Best Practices we’ve learned over the last few weeks with you:

1.)  New eBay accounts require some “Seasoning” similar to the historical craigslist landscape.

      a.)  It’s best to start posting with 5 ads a day and work up to 25 or you may risk burning

            your account.



2.)  Dealers with similar inventory need to ensure there is a sufficient vehicle description with enough unique content to differentiate each ad from anther. We’ve found some issues with dealers who have very similar inventory and unfortunately, our system can’t always trick eBay into thinking the ads are unique so they may…

Continue

Do You Have Multiple Streams Of Income?

Posted by Paul Potratz on April 15, 2014 at 11:30am 0 Comments

Do you have multiple streams of income? On this week's Think Tank Tuesday: learn how to uncover revenue opportunities you already have, build a long term strategy that is sustainable and create financial peace for your family. 

Data Base Marketing Can Promote Social Media Beyond Facebook's Paid Ads And Newly Limited Organic Search

Posted by Philip Zelinger on April 14, 2014 at 10:42am 0 Comments

WAAOL - All Automotive Advertising All The Time

Automotive advertising agencies have learned to manipulate the changing algorithms that search engines like Google and Bing use to drive organic search.  SEO is a fluid science that must now include social media. 

Automotive advertising agencies are dealing with recent changes on Facebook that limit organic search to power messages posted in their social networking community.  In today's Lunch With Phil show I discussed old school best practices that delivered consistent creative across multiple media and channels to increase the reach, frequency and…

Continue

How to make a banana into a bbq pork sandwich...with chips and a drink.

Posted by Leonard Buchholz on April 14, 2014 at 7:30am 1 Comment

One of the best things about traveling is experiencing how other people run their businesses. 

It also allows you to have many different Sales presentations from many different people. This story is about how one motivated, knowledgeable and especially friendly Salesperson made a banana into a bbq pork sandwich.

 

I was training at a dealership in Ohio and one of my favorite things to do is to ask the people who live there “Where is the best place to eat?” I have had many memorable meals in great places from asking this simple question.

  

On this particular day I asked an even simpler question “Where is the closest place I can buy a little fresh fruit like a banana for lunch?”

The service…

Continue

From the Trenches - A Better Way to Get Reviews

Posted by Tom Gorham on April 11, 2014 at 2:00pm 11 Comments

 

Would you write a review for a hairstylist while he or she was cutting your hair?



It's not enough to be against something; one must offer an alternative. 

 

I am known to be against in-store reviews. I believe they create a feeling of pressure to the customer regardless of your actual actions. Once you have created a great buying experience where the customer feels he or she has…

Continue

Automotive Marketing and Car Dealer News from AutoBlog

2015 Mini Cooper S does best gymkhana impersonation in Malaysia

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Screencap of a Malaysian video promo for the new Mini.

Mini Malaysia wants you - at least those of you in Southeast Asia - to know that the new Mini has a riptide of adrenaline and sharp teeth underneath its larger, more ergonomically efficient exterior. To make the point it enlisted the aid of Putrajaya roads, local agency Saatchi & Saatchi Arachnid and four local action sports stars: Fizzy, Shuk, Rizlan and Nasa.

A bog standard Mini Cooper S is the star, its 192-horsepower engine and rollcage-free cabin reinforcing the message that you can do the same thing in a model right off the showroom floor... if you happen to have the same skills as Ivan Khong, the Malaysian Gymkhana Champion behind the wheel. You can read the backstory in the press release and watch how it all comes together in the video below.

Continue reading 2015 Mini Cooper S does best gymkhana impersonation in Malaysia

2015 Mini Cooper S does best gymkhana impersonation in Malaysia originally appeared on Autoblog on Fri, 18 Apr 2014 17:02:00 EST. Please see our terms for use of feeds.

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Google Blog Articles, News and More

Through the Google lens: this week’s search trends

What did you search for this week? What about everyone else? Starting today, we’ll be sharing a regular look back at some of the top trending items on Google Search. Let’s dive in.

From afikomen to 1040EZ
People were looking for information on Palm Sunday and Good Friday ahead of Easter; searches for both days were even higher than searches for the Pope himself. Turning to another religious tradition, with Passover beginning on Monday we saw searches rise over 100 percent for Seder staples like [charoset recipe], [brisket passover] and of course [matzo balls]. Alongside these celebrations, U.S. citizens observed another annual rite of spring: taxes were due on April 15, leading to a rise in searches for [turbotax free], [irs] and (whoops) [turbotax extension].
But what made this year different from all other years? A rare lunar eclipse known as the “blood moon,” when the Earth’s shadow covers the moon, making it look red, and which occurred on Tuesday. There were more than 5 million searches on the topic, as people were eager to learn more. (Hint: if you missed seeing the blood moon this time around, keep your eyes on the sky in October. This is the first lunar eclipse in a “lunar tetrad,” a series of four total lunar eclipses each taking place six lunar months apart.)
Say goodbye and say hello
This week marked the first anniversary of last year’s Boston Marathon bombing, and commemorations led searches for the term [boston strong] to rise once again. And just yesterday, we were saddened by the passing of Gabriel Garcia Marquez, the Colombian writer best known for his masterpiece “100 Years of Solitude”—not to mention responsible for high schoolers across the U.S. knowing the term “magical realism.” On a happier note, former First Daughter Chelsea Clinton announced she’s expecting.

Entertainment that makes you go ZOMG
“Game of Thrones” fans—at least those who hadn’t read the books—were treated to a bombshell in this past Sunday’s episode when (spoiler alert) yet another wedding turned murderous. Searches for [who killed joffrey] skyrocketed as people struggled to process the loss of the boy king we love to hate. On the more sedate end of the Sunday TV spectrum, we welcomed back AMC’s “Mad Men,” which continues to provide viewers with plenty of innuendo, allusion and fashion to chew on—and search for—in between episodes.

The trailer for the highly anticipated film version of “Gone Girl” dropped this week—vaulting searches for [gone girl trailer] nearly 1,000 percent—as did a clip from another book-to-movie remake, “The Fault in Our Stars.” Between these two films we expect no dry eyes in June and no intact fingernails come October. At least we’ve got something funny to look forward to: as news broke this week that Fox 2000 is developing a sequel to the 1993 comedy classic "Mrs. Doubtfire," searches on the subject have since spiked.
And that’s it for this week in search. If you’re interested in exploring trending topics on your own, check out Google Trends. And starting today, you can also sign up to receive emails on your favorite terms, topics, or Top Charts for any of 47 countries.

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Edmunds AutoObserver

Auto Safety Coverage Moves to Edmunds.com

Thank you for your interest in Edmunds.com's coverage and analysis of automotive safety. AutoObserver.com is being integrated into a new area of Edmunds.com. Car safety information now can be found at http://www.edmunds.com/car-safety/. To stay connected via social media as...

Car Technology News Moves to Edmunds.com

Thank you for your interest in Edmunds.com's coverage and analysis of automotive technology. AutoObserver.com is being integrated into a new area of Edmunds.com. Coverage of car technology now can be found at http://www.edmunds.com/car-technology/. To stay connected via social media...

Automotive Green Coverage Moves to Edmunds.com

Thank you for your interest in Edmunds.com's coverage and analysis of green issues related to the auto industry. AutoObserver.com is being integrated into a new area of Edmunds.com. Green coverage now can be found at http://www.edmunds.com/fuel-economy/. To stay connected...

Automaker News Moves to Edmunds.com

Thank you for your interest in Edmunds.com's coverage and analysis of carmakers. AutoObserver.com is being integrated into a new area of Edmunds.com. Coverage of carmakers now can be found at http://www.edmunds.com/industry-center/. To stay connected via social media as well,...

Auto Industry Commentary Moves to Edmunds.com

Thank you for your interest in Edmunds.com's commentary on the automotive industry. AutoObserver.com is being integrated into a new area of Edmunds.com. Commentary now can be found at http://www.edmunds.com/industry-center/commentary/. To stay connected via social media as well, please follow...

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Headlight Blog Automotive Insights from Razorfish

Three trends influencing the U.S. domestic auto market recovery

As the U.S. economic environment continues to improve and consumers emerge out of the recent period of uncertainty, there are multiple underlying trends automotive companies are facing and should continue to address. U.S. automotive executives should heed the wisdom of Andy Grove, Intel co-founder and former chairman: “Business success contains the seeds of its own [...]

Brave new vehicles

Headlightblog.com interviews Dr. Ralf Herrtwich, head of Group Research & Advanced Engineering Driver Assistance and Chassis Systems at Mercedes-Benz, about the future of autonomous cars. In May 2010 Mercedes-Benz released video and images of its “automated driving” system tests. This test vehicle has a roof-mounted GPS antenna that sends the vehicle’s position data to a [...]

Forget mobile — think multiscreen

This post was excerpted from the Razorfish Outlook Report, Vol. 10. It has been modified in part to make it more relevant for the Headlightblog.com audience. As is the case with many new technologies, consumers are moving faster than brands. They’re already using smartphones and tablet devices in front of the TV to communicate with [...]

Charity: water’s drill rig will tweet and let you track donations by GPS

Every dollar that Charity: water raises in September will directly fund the new rig (all financial support for staff comes from other sources). And in case you want proof, the non-profit will be tracking the rig with GPS.

Defining Engagement Elements: What’s important to consumers when they reach out to your brand

This post was extracted from Liminal, 2011 Razorfish Customer Engagement Report which was recently released by Razorfish. It has been modified in part to make it more relevant for the Headlightblog.com audience. In December 2008 Samir Balwani wrote a blog post about how Scott Monty, the head of social media for Ford Motor Company, stopped [...]

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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