Automotive Digital Marketing Professional Community

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Automotive Marketing Professional Community Serves Car Dealers

Benefits of ADM Professional Community Membership:

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

Professional Community

AutoDigitalMarketing@Gmail.com

2701 N. Rainbow Blvd.
Unit 2202
Las Vegas, NV 89108
505-301-6369

Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, General Manager's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO


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Learn More About Digital Marketing... Watch the Video Referenced Below!

Latest ADM Activity - Click "More" at bottom!

Jenna Hannon left a comment for Mike Elliott
"Hi Mike! Happy to connect. I would love to learn more about Lower Dealer Costs. I am also at a solutions provider, but for payments, called PayNearMe. -Jenna"
2 hours ago
Jenna Hannon and Mike Elliott are now friends
2 hours ago
Rebecca Ward posted a blog post

OSHA Issues Guidance on Temporary Worker Injury Documentation

OSHA regulation requires dealers to document when your own employee is injured on the job, but what happens if your temporary worker is injured? When you employ a temporary worker, both the staffing agency that supplies them, and you, the host employer, are responsible for them.How does this play into recording temporary worker injuries? To clarify this situation, OSHA has issued guidance on who is responsible for documenting temporary worker injuries.  In regards to injury and illness record…See More
4 hours ago
Paul Accinno commented on Anne Fleming's blog post Want the REAL Reasons Women Buy from their Salesperson?
"Anne thanks for the research...it's always nice to support opinions with facts. Question...in the era of ZMOT, reviews and rep management...do you have any research that indicates that women rely on dealer reviews any more than men? Also...do…"
5 hours ago
Drew Ament replied to Ralph Paglia's discussion Facebook Follows "No Free Lunch" Trend Set By Google, Yahoo and LinkedIn
"I have been using Facebook advertising for about 2 years now. Everything from a simple "promoted post" to a hard target based on POLK data and geo targeting. Facebook Advertising does and can work when done right. I can show you CPC, CPA,…"
8 hours ago
Cherie Price commented on Anne Fleming's blog post Want the REAL Reasons Women Buy from their Salesperson?
"1)  Looks (just kidding - sort of!) 2)  Personality with an obvious and oft used sense of humor 3) RESPECT - I went into a Chevy Dealership once because I saw a Camaro from the street and nothing was going to stop me from buying it that…"
9 hours ago
Ralph Paglia posted a discussion

Facebook Follows "No Free Lunch" Trend Set By Google, Yahoo and LinkedIn

 Before You Break Up with Facebook, Remember a Lesson from Search - Yahoo and Google Also Started Out Free for AdvertisersWill you use Facebook paid advertising to drive business opportunities for your car dealership or those you provide services to? Written by: …See More
9 hours ago
J.D. Rucker's discussion was featured

Facebook is Not Failing Marketers. Marketers are Failing to Understand Facebook.

A recent survey performed by Forrester and a scathing open letter from Nate Elliott to points to one major and undisputed fact: marketers and businesses are not getting the value they had hoped from…See More
9 hours ago
Ralph Paglia replied to J.D. Rucker's discussion Facebook is Not Failing Marketers. Marketers are Failing to Understand Facebook.
"I disagree with JD on the reasons why the marketers surveyed in the chart he displays are dissatisfied with Facebook... What I see going on is that in the past Facebook paid advertising was often times focused on driving "Likes" to a…"
9 hours ago
James Klaus and Penny Vettel are now friends
10 hours ago
David Lytle commented on J.D. Rucker's blog post Recycling Social Media Content is Getting Out of Hand
"Without a doubt recycling content is used in a ridiculous way by a ton of dealerships. It is so simple to keep new, fresh content, if you just use multiple sites to gather your information. I have up to 20-30 sites that I look at daily to get news…"
10 hours ago
Jason Mitchell is now friends with Carrie Hemphill and Terry Alling
10 hours ago
Tom Agresti is now a member of Automotive Digital Marketing Professional Community
10 hours ago
Ralph Paglia commented on Richard Holland's blog post Dealer Service and Loyalty Boost Highlights Importance of Customer Experience
"Richard, thank you for a very important bundle of information and insight within this post... Looking at your interpretation of the J.D. Power study, I cannot help but conclude that prepaid service and maintenance packages that are included in the…"
10 hours ago
Richard Holland's blog post was featured

Dealer Service and Loyalty Boost Highlights Importance of Customer Experience

The recently released J.D. Power 2014 U.S. Customer Service Index Study produced some interesting, and very promising, results.The report concluded that customer satisfaction with dealer service has…See More
10 hours ago
Brian Pasch's blog post was featured

Top 15 Questions To Ask Your Next Boss Before You Become Their Digital Marketing Manager

By Brian PaschThe responsibilities of an Automotive Digital Marketing Manager will vary from dealership to dealership. Regardless of the…See More
10 hours ago
Michael Bilson commented on Anne Fleming's blog post Want the REAL Reasons Women Buy from their Salesperson?
"Its all about engaging and connecting with the customer.  Focus on their needs...and exceed their expectations."
10 hours ago
Profile IconAnne Fleming and Tyson Madliger were featured
10 hours ago
Anne Fleming's blog post was featured

Want the REAL Reasons Women Buy from their Salesperson?

Welcome to Women’s Wednesday!Dealers who “get it” know that the key distinction in optimizing sales to women is having exceptional sales advisors who offer exceptional service. But what does that really look like?Women tell us directly through our car dealer review platform what works for them when interacting with…See More
10 hours ago
James Klaus liked J.D. Rucker's blog post Recycling Social Media Content is Getting Out of Hand
10 hours ago

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ADM Blog Posts

Dealer Service and Loyalty Boost Highlights Importance of Customer Experience

Posted by Richard Holland on April 17, 2014 at 6:30am 1 Comment

The recently released J.D. Power 2014 U.S. Customer Service Index Study produced some interesting, and very promising, results.

The report concluded that customer satisfaction with dealer service has increased across the board with overall CSI increasing from an average score of 846 to 855 in luxury brands, and from 789 to 797 in mass-market brands.

The study noted some especially impactful trends when it came to customers that have complimentary or prepaid maintenance programs.

In mass-market brands, where complimentary maintenance programs are less common, the study found that buyers of…

Continue

Top 15 Questions To Ask Your Next Boss Before You Become Their Digital Marketing Manager

Posted by Brian Pasch on April 16, 2014 at 8:30am 16 Comments

By Brian Pasch

The responsibilities of an Automotive Digital Marketing Manager will vary from dealership to dealership. Regardless of the size of your company you work for, your future employer must outline the responsibilities of your job so that a clear job description is created.

Without a clear job description, it will be difficult for you to actively participate in your annual performance review.

If a detailed job description is not presented, offer to create one based on the questions provided below.

15 Questions To Ask Before Accepting The…

Continue

Want the REAL Reasons Women Buy from their Salesperson?

Posted by Anne Fleming on April 16, 2014 at 7:00am 3 Comments

Welcome to Women’s Wednesday!

Dealers who “get it” know that the key distinction in optimizing sales to women is having exceptional sales advisors who offer exceptional service. But what does that really look like?

Women tell us directly through our car dealer review platform what works for them when interacting with a sales agent.  Below are their top 5 reasons for buying a car from them: 

  1. Trust  52.3%
  2. Being Respectful  52.1%
  3. Likeable  47.8%
  4. Knowledgeable…
Continue

Top 5 Best Practices when posting to eBay classifieds

Posted by Jason Turner on April 15, 2014 at 1:30pm 0 Comments

Top 5 Best Practices on eBay Classifieds

With any new product and marketplace there’s a learning curve and we’ve recently gained more knowledge about what it takes to manage the “art” of posting to eBay classifieds. We want to share the Top 5 Best Practices we’ve learned over the last few weeks with you:

1.)  New eBay accounts require some “Seasoning” similar to the historical craigslist landscape.

      a.)  It’s best to start posting with 5 ads a day and work up to 25 or you may risk burning

            your account.



2.)  Dealers with similar inventory need to ensure there is a sufficient vehicle description with enough unique content to differentiate each ad from anther. We’ve found some issues with dealers who have very similar inventory and unfortunately, our system can’t always trick eBay into thinking the ads are unique so they may…

Continue

Do You Have Multiple Streams Of Income?

Posted by Paul Potratz on April 15, 2014 at 11:30am 0 Comments

Do you have multiple streams of income? On this week's Think Tank Tuesday: learn how to uncover revenue opportunities you already have, build a long term strategy that is sustainable and create financial peace for your family. 

Data Base Marketing Can Promote Social Media Beyond Facebook's Paid Ads And Newly Limited Organic Search

Posted by Philip Zelinger on April 14, 2014 at 10:42am 0 Comments

WAAOL - All Automotive Advertising All The Time

Automotive advertising agencies have learned to manipulate the changing algorithms that search engines like Google and Bing use to drive organic search.  SEO is a fluid science that must now include social media. 

Automotive advertising agencies are dealing with recent changes on Facebook that limit organic search to power messages posted in their social networking community.  In today's Lunch With Phil show I discussed old school best practices that delivered consistent creative across multiple media and channels to increase the reach, frequency and…

Continue

How to make a banana into a bbq pork sandwich...with chips and a drink.

Posted by Leonard Buchholz on April 14, 2014 at 7:30am 1 Comment

One of the best things about traveling is experiencing how other people run their businesses. 

It also allows you to have many different Sales presentations from many different people. This story is about how one motivated, knowledgeable and especially friendly Salesperson made a banana into a bbq pork sandwich.

 

I was training at a dealership in Ohio and one of my favorite things to do is to ask the people who live there “Where is the best place to eat?” I have had many memorable meals in great places from asking this simple question.

  

On this particular day I asked an even simpler question “Where is the closest place I can buy a little fresh fruit like a banana for lunch?”

The service…

Continue

From the Trenches - A Better Way to Get Reviews

Posted by Tom Gorham on April 11, 2014 at 2:00pm 11 Comments

 

Would you write a review for a hairstylist while he or she was cutting your hair?



It's not enough to be against something; one must offer an alternative. 

 

I am known to be against in-store reviews. I believe they create a feeling of pressure to the customer regardless of your actual actions. Once you have created a great buying experience where the customer feels he or she has…

Continue

The Power of Podcasts for Social Marketing

Posted by Philip Zelinger on April 11, 2014 at 10:15am 0 Comments

Automotive Advertising agencies recognize the value of consumer generated content to extend the reach and frequency of their messages.  The challenge is how to deliver it in such a way that their customers will read it and hopefully forward it to a friend.

Customers prefer audio and video over the written word so one solution is to provide the content through podcasts or webinars.  These platforms apply to both B2C and B2B social marketing initiatives.

I used my blog talk radio platform - WAAOL, All Automotive Advertising News All The Time - to represent an example of a B2B venue that has…

Continue

Fallon Chooses Ford amongst Controversy & Salespeople Humiliation

Posted by Richard Holland on April 10, 2014 at 7:00am 8 Comments

Last month, I wrote an article on how Jimmy Fallon announced during “The Tonight Show” that he was in the market for a truck. Manufacturers immediately took to social media in attempts to convince the popular talk-show host that he should choose them, including Ford, Dodge, Chevrolet and Nissan. Fallon announced last week that he had chosen to purchase a 2015 Ford F-150 King Ranch. He then further announced that, while he had chosen the truck, he had not decided who he was going to buy it from. A cooperative effort between Ford and “The Tonight Show” conjured up a contest they named “Fingers on a 4x4,” in which 10 salespeople from around the country would participate for the opportunity to sell Mr. Fallon a truck, by putting their hands on a Ford F-150 located on the aircraft carrier…

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ADM Professional Community Blogroll:
1. Social Media Optimization 

3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

7. Toyota Community

8. Kia Community 

9. Toyota Social Media

10. Social Media Marketing 

11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.

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