How Do You Define Management Competency?

Started by Garry House in Uncategorized or Does Not Fit Into Any Pre-Defined Category on Wednesday. 0 Replies 0 Likes

Successful dealerships strive to recruit, hire, and retain the best-available management talent. Once that talent is on board, effective performance management processes must be in place to provide these yet-unproven (to us) managers with feedback on their work results and to ensure that they are receiving the tools and support to become high achievers. So I always ask my potential client-dealers to describe their method of evaluating the overall competence of the individuals on their management staff. With few exceptions, the answers I receive are consistently disappointing. Rarely have I been provided with a comprehensive assessment tool that the dealership senior management team utilizes on a timely basis to both fairly evaluate their subordinate management staff and initiate an appropriate response to the assessment.To assist you in evaluating your own management competence (or that of your subordinate managers), I invite you to try out the Competency Analysis for Automotive…Continue

Can Artificial Intelligence Make Better Logos Than Designers?

Started by Hina Eni in WEBSITE CONTENT - How to Get Visitors to Interact, Engaging Content, Driving Increased Website Visitor-to-Dealer Contact Conversion Rates. Last reply by fast coode Jun 14. 5 Replies 0 Likes

This era belongs to the artificial intelligence because humans are quickly getting replaced by the computers and algorithms for completing the task. Considering the role of web design agencies in Dubai, they now face the challenges of creating best UI design based websites by using the phenomena of highly effective logos and stickers. The sites designing agencies now deliver the best websites by creating creative logos at affordable prices. Therefore, they make use of the artificial intelligence, because it generates excellent options, and help them in the development of logos. The client selects five logos from twenty of them, which are then taken by following the strategy of typeface, icons, colour palette and tons of other options. A designer is required to produce the best logo by keeping in consideration the requirement of the client and designing the logo using interactive colours and stickers to meet the…Continue

Tags: company, design, designinig, web

Las Vegas Casino Workers’ Union: Visitors Should Not Sexually Harass Workers

Started by Ralph Paglia in CONFERENCES, SEMINARS, EVENTS - Gatherings, Trade-Shows, Speakers, Offsite Training, etc. - Anything you go to outside the dealership to get information and contacts May 30. 0 Replies 1 Like

Las Vegas casino workers’ union is calling on conference visitors to not sexually harass workersLas Vegas, NV - In a survey conducted by UNITE HERE’s Culinary and Bartender Unions of over 10,000 Las Vegas casino workers: 59% of cocktail servers and 27% of hotel housekeepers said they had been sexually harassed by guests, managers or others while on the job. 72% of cocktail servers and 53% of hotel housekeepers said a guest had done something to make them feel uncomfortable or unsafe. The Culinary Union, Nevada’s largest union, is actively reaching out to Las Vegas tourists and asking them to pledge to not sexually harass Las Vegas casino workers while they are visiting. Other UNITE HERE locals will be leafleting the pledge at major airports around the country. The pledge is available on the…Continue

Tags: Not, Sexually, Harass, Workers, Should

5 SEO Tips for Auto Dealers Selling Auto Parts Online

Started by Jon Hedges in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices May 22. 0 Replies 0 Likes

For any dealers that sell OEM parts, tires or wheels online, you may already know the auto parts SEO process is much different than for the front of the house.Here are some tips to use on your own website.Tip #1: Understand the Road to Purchase for auto parts SEOThe Road to Purchase for car parts can vary a lot, depending on what part you're optimizing for.For example, when a shopper needs an OEM part, it's usually because something broke or wore out. It may not be a planned purchase.But, for a performance car part, an accessory, or something to customize a vehicle, the shopper may have been thinking about that part for weeks, months or even years.The key is to show up for online searches when a shopper starts down the Road with general searches, as well as showing up for more specific searches that have high purchase intent as that…Continue

Tags: automotive seo, auto parts, seo

WordStream Sold To Publisher Gannett For $130 Million Cash

Started by Ralph Paglia in SUPPLIERS - The Good, The Bad and The Ugly May 13. 0 Replies 1 Like

Search Icon and Marketer Tool of Choice WordStream Sold To Publisher Gannett, Owner of Cars.com for $130 Million Cash DealWritten by Laurie Sullivan  @lauriesullivanGannett on Thursday announced an agreement to acquire search marketing and advertising company WordStream for $130 million in cash and up to an aggregate of $20 million earnout during the next 24 months based on achieving certain revenue targets.As Gannett transforms into a digital publisher supported by search and analytics services, the “acquisition marks another critical milestone,” stated Robert Dickey, president and chief executive officer of Gannett.The transaction builds on Gannett’s existing…Continue

Tags: $130, Million, Cash, For, Gannett

Why is it important to differentiate between mobile and desktop in SEO?

Started by Susan Daigle in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices. Last reply by Jon Hedges May 10. 4 Replies 3 Likes

Distinguishing clearly between the mobile platform and the desktop platform is of paramount importance when it comes to search engine optimization. More specifically, mobile platform has not just influenced the way businesses used to represent themselves over the internet but, it has entirely changed the concept of online branding. Now SEO experts put greater attention to the area of content that fits best when it comes to reading it on mobile devices.  Moreover, it has been also observed that mobile search terms vary a lot from the desktop search terms. And above all, according to a digital marketing in Virginia, mobile friendliness continues to grow as a trending priority when it comes to executing SEO plans in the year 2017 where concepts such as Google AMP has been launched that largely focuses on showing up the best content results…Continue

Tags: and, mobile, desktop, in, SEO?

Are You Looking at This the Right Way?

Started by Garry House in Uncategorized or Does Not Fit Into Any Pre-Defined Category May 10. 0 Replies 0 Likes

When I was teaching the Sonic Dealer Academy from 2001 through 2008, my co-instructor, Steve Hallock, became famous for asking each class, “Why do you think we spend so much time talking about the Service Department? It’s because, at a 75% gross profit margin on labor sales, this department offers, by far, the greatest incentive to increase sales. That was then, and many dealership owners and managers looked at service gross potential that way.These days, however, I’m coaching my clients to also recognize the value of the “associated gross” that is developed when we increase service labor sales. I’m sure most of you grasp how adding 5 more R.O.s per month, increasing hours per R.O. by two tenths, and increasing the labor rate by $0.50 can increase labor sales. But most dealership owners and managers are absolutely shocked by the increased overall gross profit developed when we consider the “associated” sales.What do I mean? After performing this exercise with hundreds of NCM Institute…Continue

Vehicle Subscriptions: How Many Consumers Are Yet Aware?

Started by Ralph Paglia in FINANCE and INSURANCE - Financial Services, Credit Issues, Using Financing variations to sell cars, the F+I Department, etc. May 2. 0 Replies 1 Like

Netflix for Cars?Most Consumers Unaware of SubscriptionsWith the growing availability of subscriptions for new and used vehicles in the auto industry, Autolist.com wanted to see how aware consumers are of this new ownership model... As it turns out, not very many at all! According to an Autolist survey of 1,428 current car shoppers, 70 percent of consumers have no idea that automakers and retailers offer or have announced subscriptions for new or used vehicles. Highlights:Seventy percent of car shoppers are not aware that automakers and retailers currently offer or have announced subscription services for their vehicles.  Just 16 percent of consumers could name a brand offering a subscription. Consumers are less open to a subscription for their next vehicle, but they’re more open to it as…Continue

Tags: Unaware, of, Subscriptions, Consumers, Most

Newsletter: 'Ralph Recommends...'

Started by Ralph Paglia in AUTO INDUSTRY NEWS - Discussions about Auto Industry, including dealerships, car companies and government, but not about suppliers (see cetegory) Apr 27. 0 Replies 0 Likes

*|MC_PREVIEW_TEXT|*Teach Customers to Use Tech By the Center for Performance ImprovementConnected navigation, Bluetooth phone and streaming audio, Apple CarPlay and Android Auto are just a few examples of tech features now commonly found in new cars. It’s no surprise some customers are having trouble ...VIEW STORYYour Technician Shortage Is Not a Good Excuse By the Center for Performance ImprovementFrom New York City to Los Angeles,…Continue

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Newsletter: 'Ralph Recommends...'

Started by Ralph Paglia in AUTO INDUSTRY NEWS - Discussions about Auto Industry, including dealerships, car companies and government, but not about suppliers (see cetegory) Apr 23. 0 Replies 1 Like

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Tags: Recommends, Ralph, Newsletter