Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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Benefits of ADM Professional Community Membership:

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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2701 N. Rainbow Blvd.
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Ralph Paglia

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing

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Automotive News Videos

Behind the Gap in Grand Caravan Output (6/22/17)

Why the gap in Grand Caravan output; Who next to lead Uber?; Tesla confirms talks on China plant; Univ. of Michigan driverless shuttle; FCA backs recall-repair push.

Takata Bankruptcy Days Away, Report Says (6/22/17)

Takata bankruptcy days away, report says; No hurry on NAFTA talks; EU fines lighting suppliers; Relief for truck-strapped Mercedes dealers; Musk, Barra make Top 100 CEOs list.

Kia, Genesis Top Quality Study (6/21/17)

Kia, Genesis top Initial Quality Study, Toyota brands slip; 2018 Camry pricing set; Nissan Juke's newest rival; Audi to reveal A8 in 'Spider-Man'; A 700-year Lexus look-ahead.

Uber CEO Resigns Under Pressure (6/21/17)

Uber CEO's exit follows string of controversies; Tesla, Autopilot chief part ways; Volvo spins out Polestar unit to make high-performance EVs; Jaguar plans E-Pace; The value of tech.

Ford’s Focus Strategy to Save $1B (6/20/17)

Ford’s Focus strategy to save $1B; Ghosn goes for gold; GM Canada shutdowns; Demon allocation: The devil is in the details; Uber backtracks, OKs in-app tipping.

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Auto Industry Marketing and Advertising News


Latest ADM Activity - Click "More" at bottom!

Hannah Whittenly posted a blog post

Got a Broken Car? How to Find an Auto Body Repair Shop You Can Trust

If your car won't start, has a flat tire or is making a funny noise, you need to get it serviced immediately. However, you may not know if you can trust that mechanic around the corner not to rip you off. Let's look at a few different ways that you can find a car repair shop that you can trust.Look for Reviews OnlineOnline reviews may give you an inside look into how others were treated by a repair…See More
1 hour ago

Eileen O'Shanassy posted a blog post

4 Tips for Navigating Car Insurance After an Accident

When navigating through the car insurance process following an accident on the road, four easy steps must be followed. These strategies are very effective because they simplify the most challenging insurance claim phases.Process a Claim in the Proper SituationA claim should only be processed when the situation is ideal. According to insurance experts, the best time to process insurance paperwork is when:Major vehicle damage occursInjuries happenRepairs are neededFollowing a situation that…See More
1 hour ago

Brooke Chaplan posted a blog post

Post-Crash Caution: 3 Things To Avoid After Any Vehicular Accident

Vehicular accidents are unfortunately common, and many people will be involved in several minor fender benders over the course of their lives. You may also be involved in a few more significant accidents that could leave your car totaled and cause serious injury from time to time. If you have been involved in a vehicular accident, it is easy to feel confused and disoriented immediately after the event occurs. This may cause…See More
1 hour ago

Jasen Rice posted a video

Tip 29: What % of your sold should be 0-30 days old?

Jasen Rice continues to help dealers examine inventory age and turn in his latest tip. Lotpop will provide the people and processes for auto...
2 hours ago

Barbara J. Beauchamp is attending Eliana Raggio's event

FREE WEBINAR: Expert from Google Discusses Google’s Automotive Retail Dealer Playbook! at

July 6, 2017 from 12pm to 1pm
Google just launched its first Automotive Retail Dealer Playbook!What does that mean for you? Well, to put it bluntly… EVERY DEALER NEEDS TO KNOW ABOUT GOOGLE’S AUTOMOTIVE RETAIL DEALER PLAYBOOK!!!We’re not messing around! For such an important topic we have invited an expert from Google to give us all the deets.In this jaw-dropping 1 hour webinar, Kelly McNearney, Senior Automotive Retail Strategist from Google, will discuss this first-of-its-kind Google release. The Automotive Retail Dealer…See More
6 hours ago

Bill Wittenmyer posted a video
8 hours ago

Timmy D. James posted a blog post

How to Shoot Professional Quality Videos with a Smartphone

When dealerships first start their video marketing programs, one of the most common questions I am asked is, "Will I have to buy an expensive camera?" The answer is no. Just about everyone these days has a smartphone that can shoot HD video. When used properly, the quality of video produced can be exceptional. All it takes…See More
9 hours ago
Curlee95 commented on Dixie Somers's blog post 5 Types of Auto Accidents and How Each Is Handled
"Yeah that’s quite useful information on accidents. I wasn’t aware of it to be honest. My cousin works for one of top DUI attorney Los Angeles and he often used to tell me all this but I didn’t pay much attention to it at that…"
12 hours ago
Adam Pichardo commented on Ralph Paglia's blog post State of Marketing Report Shows Growing Use of Various Channels - Consumer Shift To Positive Reviews!
"Thanks for the read. Great information! It's good to get data like this to better understand where to focus our efforts. One must always look at the trends and adapt accordingly."
20 hours ago
Adam Pichardo posted a status
"Growing my network"
20 hours ago
Tim J. Pyle commented on Ralph Paglia's blog post State of Marketing Report Shows Growing Use of Various Channels - Consumer Shift To Positive Reviews!
"Excellent Info & Data..Thanks Ralph.."
20 hours ago

Emma Sturgis posted a blog post

Track The Trucks: 4 Safety Tips To Keep You Safe On The Road

Image Source: PexelsWhether you are taking a road trip, traveling for business or just want to make it to work unharmed, there are several ways that you can stay safe on the road. For example, you may want…See More
Ralph Paglia posted a blog post

State of Marketing Report Shows Growing Use of Various Channels - Consumer Shift To Positive Reviews!

State of Marketing Report Shows Growing Use of Various Channels, Troubles With Message PersonalizationSalesforce Research has released its 4th annual “State of Marketing” report [download page], surveying the…See More

Anne Fleming posted a blog post

Do You Know How Many Dealers Women Buyers Are Visiting?

Industry experts tell us that car buyers go to 1.6 dealerships to buy a vehicle.From the 2017 US Women’s Car Dealership Report, we find that number to be true for half of women car buyers. The other half report a very different answer altogether. An amazing forty-six percent of women car buyers are going to twice the industry average, or 3.2 dealer visits.Which begs a few questions:Are the industry experts talking to…See More
Profile Iconpembesar payudara wanita, whatsapp clone and Neel7 joined Automotive Digital Marketing ProCom

Hannah Philpott posted a status
"Join Denise Casagrandea for a great webinar 6-22-17 at 1:00EST. Social Funnels; When and How To Use Them:"

Mobile Video Marketing Charts, Data and Infographicsfor Car Dealers

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ADM Blog Posts

The End May Matter More Than The Beginning

Posted by Mike Gorun on June 20, 2017 at 6:49am 0 Comments

The business world – and the automotive industry – has started to see…


The Hidden & Deadly Side of Airbag Recalls

Posted by Chris Miller on June 20, 2017 at 6:00am 0 Comments

By now, everyone has…


Accelerate approval times, increase productivity and CSI with mobile texting

Posted by Thomas F. Jung on June 22, 2017 at 12:52am 0 Comments

Mobile texting is a powerful technology. Integrating a texting solution within your automotive business may be the smartest decision you make this year for many a reason.

In 2017, …


5 Reasons Men Should Enhance Their Trucks

Posted by Lizzie Weakley on June 19, 2017 at 4:31pm 0 Comments

There are two major methods of upgrading your truck. One method is to improve its…


The Costco Effect and Customer Loyalty

Posted by Ujj Nath on June 19, 2017 at 6:30am 0 Comments

Costco has certainly built a loyal following over the years, even though…


3 Service KPIs to Review Every Thursday

Posted by Josh Blick on June 16, 2017 at 6:54am 0 Comments

For service managers, I have found that Thursday is a good day to do a trial close as you get ready for the end of the week. By Thursday you know pretty well where you stand and if you discover problems, you still have two days to get them cleaned up.

A trial close starts with closing every Repair…


Eliminate the Waiting Game with Single Number Reach

Posted by Erik Nachbahr on June 13, 2017 at 7:48am 0 Comments

Have you ever waited for an important call from a potentially important customer, only to miss it when the call finally comes through? Nothing is more aggravating. You call the person back immediately but meanwhile they're leaving you a voice mail. You try again and they…


What’s Your Company’s Fidget Spinner?

Posted by Mike Gorun on June 13, 2017 at 6:41am 0 Comments

The most popular “thing” on the…


How to Help Your Teenager Pick Out His or Her First Car

Posted by Hannah Whittenly on June 12, 2017 at 3:00pm 0 Comments

Buying a car counts as one of the most important milestones your teen will experience. Understandably, you’re probably as nervous about it as your son or daughter is excited. However, buying a vehicle doesn’t need to be the cause of undue angst if it’s done right. If your…


Road Trip Ready: 5 Car Accessories Every Traveler Needs

Posted by Dixie Somers on June 12, 2017 at 1:00pm 0 Comments

While you're planning your next road trip, there's probably a long list of things you'd like to have along. But the more you pack, the more work you'll have to do, and the less room you'll have in the vehicle. If you're driving with the family, they'll want to be able to…


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Cast a spell with Google and Warner Bros. Pictures

Now anyone can try their hand at magic with a little help from Google and the new Warner Bros. Pictures film set in J.K. Rowling’s Wizarding World, “Fantastic Beasts and Where to Find Them.” Taking place decades before Harry Potter first arrives at Hogwarts, “Fantastic Beasts” follows the adventures of magizoologist Newt Scamander in a whole new era of the wizarding world — New York in 1926.

If you want to try being a wizard, try casting spells on your Android phone: Just say “Ok Google” followed by “Lumos” or “Nox” to turn your flashlight on and off. Try “Silencio” to silence the ringer and notifications.

You can also explore the world of “Fantastic Beasts and Where to Find Them” with Google Street View. Visit New York in 1926 as brought to life in the film, as well as the real locations today. Fans can visit MACUSA (Magical Congress of the USA); Steen National Bank, where Newt first meets Jacob Kowalski; the underground speakeasy The Blind Pig; and the magical apartment of Tina and Queenie Goldstein, two of the film’s key characters.

Once you’ve mastered charms and found the lay of the land, help Newt find his escaped beasts before they come to harm in a city already on edge from dark forces. Using our new Daydream View virtual reality headset, you can wave a wand to explore the magic of Newt’s case, a treasure trove full of everything he needs to cast spells, solve puzzles and find his beasts. The experience will be available when Daydream View goes on sale in November.

Don’t forget to share your adventures with your friends by downloading an exclusive “Fantastic Beasts” sticker pack (coming soon) in our messaging app, Google Allo. You can also watch content inspired by the wizarding world from your favorite YouTube creators starting November 1.

To start your journey and discover more magic with Newt and friends, visit “Fantastic Beasts” is in cinemas in November.


ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

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ADM Notes

ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Blog Post Featured

Created by Ralph Paglia Jan 16, 2009 at 10:24am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Profile Featured

Created by Ralph Paglia Jan 16, 2009 at 10:18am. Last updated by Ralph Paglia May 10, 2010.

Internet Sales Manager Resources and Blogroll

ADM Professional Community Blogroll:
1. Social Media Optimization 

2. Persuasive Concepts Social Marketing 

3. Kia Community 

4. Toyota Social Media

5. Social Media Marketing 

6. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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Automotive Marketing News

FCA backs new public education campaign on auto recalls

The National Safety Council launched Check To Protect, a national campaign to encourage drivers to check for recalls on their vehicles. The program is backed by Fiat Chrysler under a settlement with NHTSA.

BMW exec says brands need to take more risks

Automakers must be prepared to take more risks to reach digital natives and not shy away from edgy subject matter, BMW marketing executive Hildegard Wortmann said. Millennials want brands that behave "like human beings," she said.

Ford shows the bond of learning how to drive

Ford Motor Co.'s "Father's Day," last week's most viral car commercial, shows the range of emotion in a dad and his teen's first-ever driving lesson.

AutoGravity launches national TV ads

AutoGravity, a car shopping and financing mobile app and web platform, is aiming to catch the eyes of more consumers with a national TV campaign debuting this week.

Audi to star in new Spider-Man movie

Audi is giving moviegoers an exclusive first look at the 2018 Audi A8 on July 7 as Spider-Man: Homecoming hits theaters. Audi also plans to show off two other vehicles in the movie.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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