Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Ann Hoge posted a blog post

The Detail behind your Tyres

A tyre is more than just a circular rubber product that fits round the wheels on your car. You should always get advice from your supplier about the best tyres for your car and have them regularly checked for tread depth. There are things you can do yourself as well. You need to be certain that they are inflated to the correct pressure for one thing. You can check the reading when you go to fill up with petrol using the garage’s pressure monitoring system.…See More
1 hour ago
Jon Lamb is now friends with Manny Luna, Ashley Meyers and James Klaus
4 hours ago
Jon Lamb liked Tyson Madliger's blog post Four Interesting Data Points About Car Dealers' Mobile Landing Pages
4 hours ago
Jeffery Sterns liked Paul Accinno's blog post Responsive Websites are NOT a Fad
4 hours ago
Manny Luna shared their blog post on Twitter
6 hours ago
Paul Potratz posted a blog post

Can we still be friends?

So you won the customer and you made the sale, but now what? For most businesses, this is where the relationship falls apart. There is more you need to be doing after the customer drives off of your lot. On this week's Hard Facts, Samantha discusses how you can turn your past customers into a lead source for drawing in potential buyers.See More
9 hours ago
Manny Luna shared their blog post on Facebook
9 hours ago
J.D. Rucker liked Tyson Madliger's blog post Four Interesting Data Points About Car Dealers' Mobile Landing Pages
11 hours ago
J.D. Rucker liked Paul Accinno's blog post Responsive Websites are NOT a Fad
11 hours ago
Cathy Nesbit liked Tyson Madliger's blog post Four Interesting Data Points About Car Dealers' Mobile Landing Pages
11 hours ago
Kent Lund is now friends with Mike Elliott and Ralph Paglia
12 hours ago
Mark Frost liked Timothy Martell's blog post Dealers: Don't Ignore Online Reviews
15 hours ago
Big Tom LaPointe posted a discussion

DEALER MARKETING - hot car graphic for your blog or social media

Dealers - this is a great graphic from the TODAY SHOW for your newsletter, Facebook, blog, or other social media.See the FULL ARTICLE about Tennessee legalizing breaking windows to save a baby from a hot car. …See More
15 hours ago
Alexander Lau replied to Ralph Paglia's discussion High Value RSS Feeds For ADM Members to Use
"Hootsuite has started a free RSS import service to pick and choose for publishing. I'm not going to sit here and blast vendors and their high charges, but if you're paying more than $9.99 a month, someone is getting the best of you. "
16 hours ago
Alexander Lau replied to Ralph Paglia's discussion High Value RSS Feeds For ADM Members to Use
"Yes, Feedly rocks! The best, IMO."
16 hours ago
Mike Elliott replied to Ralph Paglia's discussion High Value RSS Feeds For ADM Members to Use
"These are great sources Ralph. Thanks for sharing them along with the layman's explanation of how to find a reader. I agree with Alex that Hoot Suite is cheap. If anyone is looking for a free reader I recommend they check out Feedly.com One…"
20 hours ago
Mike Elliott posted discussions
20 hours ago
Manny Luna shared their blog post on Digg
23 hours ago
Manny Luna shared their blog post on Twitter
23 hours ago
Manny Luna liked Manny Luna's blog post University VW Mazda strives to make car buying fun!
23 hours ago

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Dealers: Don't Ignore Online Reviews

Posted by Timothy Martell on July 31, 2014 at 12:38pm 1 Comment

Trust is your business's biggest asset today. With the ability to easily publish reviews of businesses, products, and services, customer satisfaction is more important than ever before. Because one of the first things a potential customer does before visiting you in person is search for reviews online.

Let's take a look at how they're being influenced by those reviews and what you can do to improve your business's online reputation.

The Effect of Online Reviews on Customer Perception…

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Customer-Dealership Relationships Should Not End at the Sale

Posted by Mark Frost on July 31, 2014 at 12:30pm 0 Comments

When it comes to selling cars, dealerships do all they can to get the most out of leads. But when someone comes in and is ready to buy, once they’ve completed that process, the relationship tends to end. The customer moves on with their new car and salespeople focus on the next sell.

However, with social media keeping businesses connected with customers, there’s no reason your dealership’s Facebook page can’t see a huge boost from offline customers. Here’s why its important to promote your Facebook and other social media profiles, and a few things you can do to connect your offline customers with your online business:

Why Social Media is Important for Customer…

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Your Sales Team & Live Chat Associates Are Not That Different

Posted by Lisandra Ramos on July 31, 2014 at 11:30am 0 Comments

The conversations your sales team has with your customers often dictate whether they’ll purchase or not. That’s why having a sales team trained in customer service is so important. 

Your standards should be exactly the same for your live chatting team. But how are their conversations even remotely similar?

The Greeting

As the saying goes, you only have ONE chance to make a good first impression. You have to make it count! Your sales floor associates are trained to greet the customers as soon as they walk through your doors. You would probably fire an employee if they gave shoppers the cold shoulder or ignored them when they walked onto your lot. If you only have …

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Responsive Websites are NOT a Fad

Posted by Paul Accinno on July 31, 2014 at 10:10am 0 Comments

2014 has been the year when a lot of dealers and a handful of vendors have embraced responsive website design. We've heard a handful of rebuttals and seen some blog posts from industry experts explaining why they haven't invested into RWD, but the most absurd excuse came to us the other day when a dealer told one of our partners what their website provider said about responsive design.

"It's just a fad. It will pass."

Really? At first, I thought that maybe they had misspoke. Maybe they meant to say that it was the current trend. With companies like Google promoting the concept that websites in an ideal internet would be responsive, one could definitely say that it's trending and will soon be the accepted norm, but to say that it's a fad that will pass is…

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10 Stats Your BDC Should Live By

Posted by Larry Bruce on July 31, 2014 at 9:00am 0 Comments

For inbound marketing, leads determine success. The assumption is that the higher the lead volume and percentage, the higher the sales and service volume. All too often, these do not go in step with each other. Below we identify ten statistics that are the main cause of increased lead quantity not equating to increases in appointment shows and sales.

1. Setting an appointment at the time the lead is converted will increase show rate 37 percent. – This seems like a no brainer, doesn’t it? If the customer commits to the appointment at the time they submit the lead, there is a very powerful psychological affect.

 

 …

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A Simple Solution to Showrooming

Posted by Misti Miller on July 31, 2014 at 7:34am 0 Comments

Bob is on his lunch break. Lately, he has been drooling over the latest high-tech camera so he decides to make a quick trip to Best Buy to check it out. He walks into Best Buy and heads to the camera department. Once there, he finds the camera on display, but no employees are in sight to explain it to him. He picks it up, plays with it for a while and decides to buy one. With limited time, Bob rushes back to his office. As he settles back at his desk, Bob surfs over to Amazon and finds the camera to read some reviews. The glowing reviews, combined with the fact that it’s a few dollars cheaper, make him pull the trigger and order one from Amazon.

CNBC ran an article recently on the results of a new study by Gallup, “The State of…

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Fixed Ops: The Scramble for Technicians Begins

Posted by Richard Holland on July 31, 2014 at 7:00am 2 Comments

In May I wrote a blog article explaining how employee retention in service will become increasingly important due to many factors. Apparently, that’s becoming true faster than even I thought. Auto Remarketing published an article last week reporting that AutoNation and the Asbury Automotive Group are indeed discovering that skilled technicians are becoming harder to find. “In…

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Things to Look Out for While Buying an Antique Car

Posted by Tim Kaye on July 31, 2014 at 5:00am 0 Comments

Are you an automobile enthusiast? A person who loves to buy cars? The automobile industry is a dynamic one. It’s always in motion. Every year quite a few new cars are introduced. This has been the trend for a long time now. So, new cars become the talk of the town. Sometimes the old ones passes into oblivion and the companies stop manufacturing them. However, some of them can still be priced possessions of the owners. The concept of owning antique cars have gained ground over the years. If you are looking to invest in such vehicles, you need to do it prudently. There can be pitfalls, which you need to avoid. Here are a few tips that can help you choose the best antique cars.

How old is the car?

This is probably one of the most important questions to ask when you are buying an antique…

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Four Interesting Data Points About Car Dealers' Mobile Landing Pages

Posted by Tyson Madliger on July 30, 2014 at 7:54pm 0 Comments

As mobile continues to emerge as the most important strategy component in digital marketing for savvy dealers, it's more than just driving mobile traffic and having a good mobile website solution. There's a psychology to it all that applies to the different way visitors engage with your web pages through mobile devices.

This is why the appropriate landing page is so important. In this infographic by String Automotive, they point to four key bits of information that can help a dealer or marketing company maximize the way that people interact with their website through mobile devices.…

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7 Steps to Overcome Shopper Distrust

Posted by Rebecca Kon on July 30, 2014 at 9:55am 0 Comments

There’s an on-going struggle in the dealership community for winning a shopper’s trust. 

Why?

Because shoppers have a pre-conceived idea about what they will expect when arriving at a dealership. They expect to be the prey. They expect your sales team’s hawks to swoop down and engulf them in persuasive techniques. They expect that they will have to haggle their way to a better price. All of these expectations are bottled into a stereotype, which is fueled by the stories from parents, friends, and coworkers…and the media.

So how do dealerships overcome this stereotype? How do you get shoppers more comfortable with the experience of buying a car from YOUR dealership?

Step…

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