Automotive Digital Marketing Professional Community (ADM)

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Presidential Plant Tour (7/30/10)

Obama: We are coming back; Employees cheer bailout; Ford tour is next

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Ralph Paglias Automotive Digital Marketing Professional Profile at Blogged

After hearing about people having problems getting to the ADM Professional Community website (too many letters in the domain), I went to the queen of domain name management, Haley Paglia...

Haley pointed out the obvious, that www.AutomotiveDigitalMarketing.com is too many letters to type in... So, she registered the domains listed below for the ADM Community:
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Todd Smith's ActiveEngage News and Best Practice

Top Ten Automotive Blog Posts For The Week Of June 25th, 2010

activengage top ten blog postsWelcome to another week of great blog posts from around the automotive web. I found some great information and posts this week that I am [...]

ADP Digital Marketing offers Automotive Digital Marketing, Digital Advertising and Social Media Marketing In-House Managed Program Consulting for Dealers and Dealer Groups

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Edmunds AutoObserver

July Sales: Best Month Since Cash-For-Clunkers

By Bill Visnic

The auto industry is swimming against poor economic tides and will end up with a healthy July sales rate that is the best since the halcyon days of last summer's Cash-For-Clunkers program. Analysts at Edmunds.com project July's Seasonally Adjusted Annualized Rate (SAAR) to be 11.8 million.

Caddys on dealer lot cropped.JPGJuly sales are expected to total about 1,064,000 units - an 8.4-percent jump compared with July of last year and an 8.9-percent improvement over June's troubling 983,000 sales that translated to an 11.1-million SAAR.

Equally important is a projected improvement in retail sales. A large portion of the industry's aggregate volume gains so far this year have been driven by outsized sales to fleet customers, not individual households.

"July sales numbers should be the highest we've seen since last August's 'Cash for Clunkers' frenzy," reported Edmunds.com Senior Analyst Ray Zhou. "Retail demand for new cars this month has been the strongest of the year, even more than in March when Toyota launched an aggressive incentive campaign and other automakers followed suit."

The Automotive Digital Marketing Professional Community

This community is dedicated to Thomas Lesard who was my boss from 1982 to 1984 while I worked for the De La Fuente Automotive Group in San Diego, CA. I know that nobody misses Tom as much as his family, but here it is 25 years later and I am still making a conscious effort at keeping the promises I made to Tom... Such is the lasting impact of true leaders.

----------- Ralph Paglia

The ADM Professional Community has a mission objective to provide an open source of files and resources useful in crafting a car dealer's digital marketing strategy and then executing the daily operational tactics. These tools include email templates, phone scripts, performance reporting and tracking spreadsheets, Search Engine Marketing (SEM) practices, including both paid and organic placements, along with guidance on what features and functionality make various types of automotive websites more effective.

WHY BOTHER? Because, if we each share the insights gained from our own experiences, we raise the level of capability among all Internet Sales Managers in the auto industry... What we accomplish transcends personal gain, and becomes worthy of respect... Helping all who participate in the ADM Professional Community "experiment" be more successful, better paid and earn a greater degree of professional respect from automotive industry leaders.

Autobytel Articles, Reviews and More

Ride and drive: anyone can feel like a journalist

Being an automotive journalist allows one to drive vehicles in some pretty unique environments. Race tracks, off-road courses, exotic destinations, it's a really rough life. The good thing is that as a general consumer, you can find some fun too. Thi...
 

How are "Featured" ADM Members shown above selected?

One of the tasks executed by ADM Admins is review "Latest Activity" list that streams below, click on member images who have recently posted blogs, forums, photos, videos and anything of value... Content Contributors are either featured, or "re-featured" pushing them to top of featured members list... Top 15 appear in Showroom "Hollywood Squares" type display above...

Latest ADM Activity

Ken Beam, Ryan Thompson, Joe Webb and 4 more were featured
2 minutes ago
Tony Weaver updated their profile
5 minutes ago
Instead of making an app, consider just getting a mobile website that has the same functionality. It works on more phones and you don't have to download it from the app store. Dealer can just advertise their website address and it just works!
1 hour ago
Doug Blankenship There's a guy on the plane complaining about nit being able to put his bag in the overhead cuz it's full. I think they are thinking about ki
3 hours ago
Jason Manning updated their profile
3 hours ago
5 members updated their profile photos
3 hours ago
Doug Blankenship Time to go home. I hope Tam's not in the tub when I get home. I'd hate to ruin another suit.
4 hours ago
@ Big Joe - LOL! Do we really have to take it to this level??????!!!~!~~~lol!!~~
4 hours ago
@ Jerry- LOL!
4 hours ago
@David - Great response to what chat has done to improve conversion. Our company has done man case studies and we will see increase of AT LEAST 50% website leads. Most dealers are worried that these are visitors that would have submitted a form rega…
4 hours ago
Mike Ciganek and Dealer Synergy are now friends
5 hours ago
By the way, Jerry, when are you due?
5 hours ago
check out https://www.dealershipsearch.com/GetPreferred.php your customers can create a user account and follow your updates as well as send private messages.
6 hours ago
I think the two of you need to get together and make a joint video. Just watch out Ken, Joe has a tendency to get frisky with people in his videos.
6 hours ago
David Keller We have made a few changes to our homepage, and now offer Free Dealership Search profiles!
6 hours ago
Jason Harvoth, Clay Hagedorn and Ann Johnson joined Automotive Digital Marketing Professional Community (ADM)
7 hours ago
Very insightful article. I like "somewhere in the middle" in most instances. Too extreme in either direction is usually not the best way to go.
8 hours ago
Brian R Hannan added an event
August 13, 2010 from 12pm to 1pm
Free registration: https://cars.webex.com/cars/onstage/g.php?t=a&d=750778645 Event begins at noon EDT / 9 a.m. PDT Before making a purchase, shoppers want to know they've found the right car -- and the right place -- to buy. Earning your customers…
12 hours ago
Don Queen and David Keller are now friends
12 hours ago
We use Active Engage at our dealership. It is a wonderful chat tool that I can't say enough good things about. The reason we went to live chat was a horrible website conversion ratio. If people aren't finding their way to contact you on your website…
12 hours ago

ADM Forum

Brian Pasch

Custom iPhone App For Dealer Group 1 Reply

Does anyone have some feedback on a company that can create a custom iPhone app for a dealer group that allows people to book a service appointment, browse their inventory, apply for financing, etc.?…

Tagged: apps, iphone

Started by Brian Pasch in MOBILE - Content Formatted for Mobile Web, Text Message Marketing and Cell/Smart Phone Related. Last reply by Matt Watson 1 hour ago.

DBeck

Anyone use chat systems at their dealer? 4 Replies

My dealer was thinking about using some sort of LiveChat to set up Internet customers to come in. Do people think this helps or hurts the BDC and is it worth the money?

Started by DBeck in INTERACTION - Websites, Interactive Content and Driving Increased Customer Engagement and Conversion Rates. Last reply by Ryan Thompson 4 hours ago.

David Keller

Create your free web 2.0 Dealership Search Profile. http://dealershipsearch.com/GetPreferred.php

Dealership Search provides dealerships with innovative profiles to showcase their attributes. Our profiles offer a direct method of connecting you with your clients. Our profiles offer a web 2.0 layo…

Tagged: dealers, staff, inventory, dealerships, cars

Started by David Keller in SOCIAL MARKETING / REPUTATION MANAGEMENT - Social Media, Web 2.0, Consumer Reviews/Ratings, User Generated Content (UGC) 1 day ago.

Finney

Outsourced BDC Companies 15 Replies

Anyone have a recommendation on outsourced BDC companies? My boss wanted me to check into a few companies to help our dealership so I am looking for some feedback.

Tagged: companies, bdc, outsourced

Started by Finney in SUPPLIERS - The Good, The Bad and The Ugly. Last reply by Daniel Carmen 1 day ago.

Jeff

Have you tried Bingle?

I found this tool the other day, and found it to be pretty handy for seeing your side by side comparision for Google, and Bing. Just enter your website into the search bar, and see the results in a s…

Started by Jeff in MULTIPLE WEBSITES, MICROSITES AND LANDING PAGES - Using Specialized Microsites, Ad Campaign Landing Pages, Additional Dealer Websites for Specific Type of Customers 1 day ago.

David Keller

Free inventory listings by creating a Free Dealership Search Profile

This is a new website that has been created for Dealerships to connect with their customers on a social networking level. "Now featuring FREE Dealership Profiles! Dealership Search provides dealers…

Tagged: inventory, listings, dealership, search, reviews

Started by David Keller in INVENTORY - Vehicle Listing Sites, Inventory Management and Data Services, Publishers and Related Topics 1 day ago.

John Cisar

Looking for a car owner tips feed to aggragate across dealership social media channels.

I want to publish car owner tips across dealership social media channels as content for our fans. I use Ping.fm for our social media aggregator. Does anyone know of, or can recommend a useful relavan…

Tagged: media, aggregator, feeds, social, tips

Started by John Cisar in SOCIAL MARKETING / REPUTATION MANAGEMENT - Social Media, Web 2.0, Consumer Reviews/Ratings, User Generated Content (UGC) Jul 28.

John Cisar

Simple question about marketing manufacturer extended warranties online. 4 Replies

Just some simple questions for veteran ADM community on marketing manufacturer  extended warranties online.  I've noticed more and more digital oriented dealers now marketing such extended warranty…

Tagged: warranty, warranties, extended

Started by John Cisar in FINANCE and INSURANCE - All about Special Finance, Credit Issues, Using Financing variations to sell cars, the F+I Department, etc.. Last reply by John Cisar Jul 28.

Chuck Ardezzone

WANTED CAR DEALERS THAT NEED MARKETING THAT IS PROVEN TO WORK IN THIS ECONOMY

"InTroublezone Productions and Cardealerstv.com helped my dealership go from #20 to # 1 in my region in only 8 months and from #152 to # 20 in the country in 2009"John Marazzi, owner of John Marazzi…

Started by Chuck Ardezzone in HUMAN RESOURCES - Help Wanted, Career Management, Recruiting and Hiring, Positions Sought, Pay Plans, Anything Hiring or Career Related Jul 27.

Philip Zelinger

I remember and respect Lee Iacocca and I trust his visions of the auto industry; do you? 3 Replies

I am often torn about posting political opinions on ADM out of fear of alienating friends with opposing points of view.  I am however comfortable passing on the words of one of my heros in the auto i…

Started by Philip Zelinger in Uncategorized or Does not Fit into the other Defined Categories. Last reply by Aj Maida Jul 26.

ADM Blog Posts

Ralph Paglia

Website Analytics Applications For Measuring and Tracking Visitors; 13 Free Apps Reviewed and Evaluated

Free Website Analytics Tools For Measuring and Tracking Visitors; A Baker's Dozen Reviewed and Evaluated by Dipanka Jana


Continue

Posted by Ralph Paglia on July 26, 2010 at 7:30am

Brian Pasch

2010 ASMA Awards Applications Available For Car Dealer Website Providers

2010 ASMA AwardsApplications for the 2010 Automotive Search Marketing Architecture (ASMA) study, underwritten by PCG Digital Marketing (PCG), are now available to automot

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Posted by Brian Pasch on July 23, 2010 at 9:49am — 2 Comments

Brian Pasch

Do You Have Old Unclaimed Keys at The Dealership?

A local boy in Rumson, a friend of my son Connor, is obessed with collecting car keys. I just found out about his collection and I have attached two photos. I had a car dealership GM over at the house this weekend and he was begging him for any unclaimed keys that he could send him.



So I was thinking that there must be thousands of unclaimed keys and old keys that may be very "cool" to add to Jeremy's collection. So if you car to make a young man very happy, send me some of you

Continue

Posted by Brian Pasch on July 25, 2010 at 5:14pm

Richard Valenta

With Competition on Search Heating Up, Don't Overlook Yahoo and Bing

Many dealers continue to put all their focus on Google and rightfully so. However, if you haven't been paying attention, Yahoo and Bing have been gaining in search volume. While individually, they don't even come close to Google's stranglehold on the market, together they still represent 31% and I would consider this a very sizable chunk. Who wouldn't want to get th

Continue

Posted by Richard Valenta on July 23, 2010 at 9:30am — 1 Comment

Ralph Paglia

Fascinating Facebook Facts

Fascinating Facebook Facts




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Posted by Ralph Paglia on July 22, 2010 at 8:30pm

VJ

10 undeniable signs that you are indeed addicted to Social Media



Day in - Day out. Like clockwork - tic, tac, tic, tac. Little voices already in your brain whispering "hey......hey.....do not forget to check in....and it has been already 12 minutes that you have had c

Continue

Posted by VJ on July 22, 2010 at 8:30pm

Glenn Pasch

Listening to the Voice of Your Employees

I just returned from a Conference and many of the breakout sessions discussed the need for businesses to focus on “The Voice of the Customer”.




This seems to be the new buzz phrase and I heard many different ideas on how a company can achieve this.




1. Utilizing Social Media to monitor what your customers are saying about your company or your products.
2. Listening to recorded calls, hearing where customers are interrupting your agents in order to ad

Continue

Posted by Glenn Pasch on July 21, 2010 at 5:56pm

Ken Gibson

Small dealerwebinar tomorrow 9am PST, !0 am MST, 11 CST, NOON EST

Clarifying the start time for the webinar "Internet Marketing and Social Media for Independent Dealers and small Franchises." by Ken Gibson of Gibson Internet Marketing Consultants.

Posted by Ken Gibson on July 21, 2010 at 4:18pm

Brian Pasch

Brian Pasch Demonstrates Flipboard For the iPad

This video was too large to upload on ADM because of the 100 Mb limit but I wanted to show all ADM members how cool the Flipboard App for the iPad looks. It took me 2 minutes to install the App and it turned by boring Twitter stream into a stylish social media magazine.



The iPad app converted by Twitter stream into a cool Automotive Social Media magazine.



The Flipboard App also brings up an interesting point. Would you read the magazine of your Twitter feed?

Continue

Posted by Brian Pasch on July 21, 2010 at 10:46am — 7 Comments

DealerAdvantage Automotive Marketing and Internet Sales Management Best Practices produced by Auto Dealer Internet Marketing Experts at Cars.com

30 Day Real Time Traffic Report Showing Daily Unique Visitors to the Automotive Digital Marketing Professional Community



J. D. Power Online Automotive Review Articles on Current Internet Sales and Management Issues, Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Third-party site relationships are still really really complicated

Every so often I try to map the complex web of relationships (excluding lead generation and ad networks) among third-party automotive sites.  I especially like being able to visually represent the interdependencies – for instance, we can see that the most highly visited automotive sites (e.g. Autotrader, cars, Edmunds, kbb, and portals) depend on multiple [...]

Persuasive Concepts Social Media Marketing Consulting and Training

[Recorded Webinar] B2B Automotive Social Media – Getting The Fleet Department Involved

At Next Generation Dealer Services we strive to be the forefront of automotive social media by always bringing the most robust social media information to the table. This FREE webinar will be no different, it’s focus will be on the fleet department and how to use B2B social media tactics to connect with and ultimately [...] Related posts:
  1. Webinar: B2B Social Media – Getting The Fleet Department Involved
  2. [Webinar Recording] The New Rules Of Automotive Social Media Engagement – The 20-20-60 Rule
  3. Webinar: Blogging 101, An Auto Dealers Guide To Creating Authority
 
 
 

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How To Get YOUR Video Featured

Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 11.

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How game mechanics can make your loyalty program more compelling

I am a sucker for loyalty programs. I am one of those who will go out of my way to book flights or rooms with certain airlines and hotels because of the points. I am a Reward Zone Silver Member at Best Buy, and Gold on two airlines (which only means I fly [...]

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