Automotive Digital Marketing ProCom

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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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Ralph Paglia

J.D. Rucker
Editor, Social Media 

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Editor, Reputation Management 

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Editor, From The Trenches

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Editor, GM's Perspective

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Editor, Vehicle Presentation Videos

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Editor, Video SEO

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Editor, Content Marketing

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Automotive News Videos

Feds Target 'Add-On' Fraud (3/26/15)

Payment network, dealership groups to settle with FTC; Silverado ad shakeup; sales drop forecast; plug-in Benz SUV.

A More Efficient Toyota? (3/26/15)

Company reveals goal to slash costs, teases hybrid RAV4; UAW 'pattern' problem; better hybrid tech; teen dangers.

MPG Edge for Malibu Hybrid (3/25/15)

Rating expected to top that of Fusion, Camry, Sonata hybrids; UAW head: 'Too many damn tiers'; Texas Rangers Ram.

Crash Claims 2 Delphi Workers (3/25/15)

Employees took doomed flight from Spain; Sergio defends Jeeps; Jaguar high-wire stunt; Cadillac with a twist.

UAW Cry: 'Enough is Enough' (3/24/15)

Wage hikes on agenda as UAW sets stage for talks; a must-win month for FCA; Dodge minivan not dead yet?; JLR peeks.

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Auto Industry Marketing and Advertising News

Watch new Jaguar XF perform a literal high-wire act

Filed under: , , , ,

Most automakers undertake a bit of a high-wire act to launch a pivotal new product, but to introduce the new XF, Jaguar staged an actual one... and set a new world record in the process.

Continue reading Watch new Jaguar XF perform a literal high-wire act

Watch new Jaguar XF perform a literal high-wire act originally appeared on Autoblog on Thu, 26 Mar 2015 16:59:00 EST. Please see our terms for use of feeds.

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I slept in the Tesla Hotel [w/video]

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AutoblogGreen editor Sebastian Blanco went to Phoenix to sleep in the Airbnb Tesla Model S. Here's what he learned.

Continue reading I slept in the Tesla Hotel [w/video]

I slept in the Tesla Hotel [w/video] originally appeared on Autoblog on Tue, 24 Mar 2015 14:28:00 EST. Please see our terms for use of feeds.

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Vin Diesel names daughter Pauline in memory of Paul Walker

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Vin Diesel and Paloma Jimenez have welcomed their third child together into the world, and the longtime couple decided to name the baby girl Pauline in memory of Diesel's friend and Fast and Furious costar, Paul Walker.

Continue reading Vin Diesel names daughter Pauline in memory of Paul Walker

Vin Diesel names daughter Pauline in memory of Paul Walker originally appeared on Autoblog on Mon, 23 Mar 2015 17:29:00 EST. Please see our terms for use of feeds.

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Learn More About Digital Marketing... Watch the Video Referenced Below!

Latest ADM Activity - Click "More" at bottom!

Rebecca Kon posted a blog post

How to Make Your Digital Dealership Inviting for Non-English Speakers

American online communication predominantly uses text in English. However, depending on your dealership’s location, your customer base could have more non-English speakers than English…See More
8 hours ago
Jake Lewis posted a discussion

Cable providers for advertising?

So I am just curious how many dealers use cable providers for advertising?  We have used both Comcast and Time Warner, and trying to figure out what is worth it.  It seems to me that they are just middle men and I could do a lot of it myself.  An example is Google Adwords or Youtube preroll.  It seems as if that is what they use and just repackage it.  Could anyone shed some light or personal experience with this?  I am new to the marketing side of things with my strength being social media,…See More
9 hours ago
Big Tom LaPointe liked Subi Ghosh's discussion Women in Automotive Announce First Female-Centric Conference
9 hours ago
Jeffery Sterns commented on Jeffery Sterns's blog post The Science Behind Dealer Chat
"Brian, great point! I love seeing Paul Potratz emails. The subject is just too darn irresistible. I'll take the suggestions! Thanks!"
12 hours ago
Jeffery Sterns commented on Jeffery Sterns's blog post The Science Behind Dealer Chat
"Sylvain,  of course we have chat for mobile! As a matter of fact, chat from mobile devices for us is up 26% in the past 30 days to to a tweak we tested (now permanent ;) ). Further, we are in Quebec stores operating…"
12 hours ago
Virgil Stanphill posted a blog post

Over 254,000 Tons Of Waste Unleashed By Credit Card Processing

Over 4,000,000 TreesEvery year retailers, institutions, and small businesses use more than 254,100 TONS of paper to print non-recyclable receipts on thermal paper using a standard credit card terminal.Considering it takes 17 trees to make 1 ton of paper, it only takes a simple calculation to realize that's 4,318,000 trees we're cutting down for paper receipts each year (254,000 x 17) - trees that could be saved.Why Can't Credit Card Receipts Be Recycled?Most credit card receipts are…See More
15 hours ago
Black Book posted a blog post

Broad Strength In The Market

Introducing the new Black Book Market Insights, a weekly report capturing the latest vehicle valuation trends straight from the auction lanes and reported as it happens by Black Book’s team of editors. The data, trends and insights delivered weekly in this report will help you make the right decisions to identify growth opportunities and maximize profit potential. This week is the second issue, covering the latest trends and data impacting the automotive industry here in late March. This week’s…See More
15 hours ago
Matt Payne (the credit cowboy) liked Ralph Paglia's video
16 hours ago
Cory Mosley posted a video

"World Class" - Work On Yourself Wednesday - Cory Mosley

Do you have a sense of urgency? Time to take power over your continuing education!
16 hours ago
Jeremy Butterfield is now friends with Mike Elliott and Ralph Paglia
16 hours ago
Brian Amberg replied to Mike Elliott's discussion Just What Does a Car Salesman DO, Anyway?
"I've walked many years in those shoes and your description nails it! Well done and thank you. Brian Amberg"
16 hours ago
Brian Amberg liked Mike Elliott's discussion Just What Does a Car Salesman DO, Anyway?
16 hours ago
Mike Gorun posted a blog post

Retention, Loyalty or Acquisition Marketing?

We all want new customers. And it’s certainly mandatory to retain a customer to create a loyal one. But how we market our dealerships is increasingly important -- as each form of marketing will deliver different results. The three terms: loyalty, retention and acquisition marketing, all have their own distinct meanings and should…See More
17 hours ago
Mike Elliott posted a discussion

Just What Does a Car Salesman DO, Anyway?

From the Series: Car Salesman ConfidentialOne thing I knew, back before the editors of Motor Trend were kind enough to allow me to do this blog, was that if “Car Salesman Confidential” was to be a success it could not be a monologue. It had to be a dialogue. A dialogue between salespeople and ‘civilians.’ It couldn’t be a place where a salesman sat on a pedestal, pontificating about his…See More
18 hours ago
Eliana Raggio updated an event

CANCELED WEBINAR -- Prospecting: Data Mine Your Own Leads and Generate More Busines at

March 26, 2015 from 12pm to 1pm
===============================BREAKING NEWS: A family emergency is forcing us to postpone tomorrow's webinar with Jennifer Suzuki. We will reschedule this topic in the near future. We apologize for any inconvenience.===============================WHICH WOULD YOU CHOOSE??Wait on point, outside, all day to try and catch an “up” in the hopes that you will sell a car.Work smarter, not harder, and have the leads walk in the door and ask for you by name.It’s true! Instead of waiting for something to…See More
Sylvain Amiot commented on Jeffery Sterns's blog post The Science Behind Dealer Chat
"Great article. Is there a chat company that would link to my mobile website?"
Sylvain Amiot posted a status
"I am looking to train my BDC sales agents with short videos."
Sylvain Amiot updated their profile
Cory Mosley commented on Cory Mosley's video
Ralph Paglia posted videos

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Guerrilla Marketing For Sales People

Posted by Paul Potratz on March 24, 2015 at 12:26pm 0 Comments

  • You need 20 points of engagement a day if you want people to notice you.
  • Learn what kinds of messages get the best responses.
  • Follow the 3 tactics in this video and you will see results in 90 days.

The Dealership Leaders of Today and Why I Only Hire Car Guys

Posted by Tyson Madliger on March 20, 2015 at 2:21pm 5 Comments

I learned something very important this week. Everyone who has the automotive industry in their blood is a "car guy". It has nothing to do with your gender. In the 21st century, most gender roles are meaningless, even in our industry.

We've had the pleasure of hiring two of the best car guys in the industry in the past year. Last year (almost to the day) we hired Subi Ghosh to run marketing. Since then, she's brought so much more to the table that we promoted her to Executive Vice President and positioned her to represent us at NADA as well as upcoming conferences like Digital Dealer, Insight15, Innovative Dealer Summit, and the Women in Automotive Conference for which she is on the board.

This week, we…


Top Ten Blogs and News for Auto Dealers: March 14 - 20

Posted by Lisandra Ramos on March 20, 2015 at 1:15pm 0 Comments

Congrats, Auto Professionals -- you made it to Friday! Before going into weekend mode, don’t forget to catch up on the latest automotive news and blog posts!

In this edition, learn what 3rd party vendor is changing its brand identity, how to get ready for Google’s newest mobile update, why your Facebook page should lose “Likes”, and more! Let’s get started:

10. Car dealers looking to loosen automakers' grip

Some automotive dealerships are looking for cost-effective ways to buy materials. However, branding and other factors make bypassing approved vendors…


The Science Behind Dealer Chat

Posted by Jeffery Sterns on March 19, 2015 at 3:55am 5 Comments

Dealer chat isn't rocket science. It's not brain surgery. It's pretty straight forward. However, there's more that goes into the development and improvement of chat than most dealers know.

It's not a static concept. In other words, one does not simply build the perfect chat solution. There are too many things that change inside and outside of the technology that makes it imperative that chat companies stay diligent with their development and advancements.

For example, the mentality of the consumers' style of interaction is constantly changing. As we've discussed in the recent past, chat is very much like texting. This is the case today and chat companies need to keep this in mind…


Pinterest – It’s Not Just For Women

Posted by Lisa Paolino on March 18, 2015 at 12:23pm 0 Comments

If you asked a room full of women how many of them were on Pinterest, it wouldn’t be surprising to have most of them raise their hand.  They love the recipes, crafts and clothing ideas.  But there’s so much more to it. 

What is Pinterest?  Think of it as an online cork board, where you have pinned photos of your favorite things.  When you are online doing research and you find something you like, you can pin it to a board and keep track of it.  A board is a way of organizing the things you’ve collected, something like placing it in a file cabinet.  And now all those favorite things are online, in one place.  How’s that for organization!

Let’s say you’re planning a wedding.  You can create a “My Fabulous Day” board on Pinterest and pin your ideas that you find online.  You can also find…


5 Things Vendors Can Do to Earn & Keep an Auto Dealer’s Business, Told from a Dealer’s Viewpoint

Posted by sara callahan on March 18, 2015 at 8:00am 1 Comment

My primary goal as a PR Professional is to assist my clients in achieving the most exposure possible and build top-of-mind brand awareness among their potential customers, namely auto dealers. To help better understand how to best position my clients for success, last year, I did a little research into how dealers perceive vendors and their practices.

I reached out to Bobbie Herron, Digital Sales and Marketing Manager for the Garber Automotive Group. Herron was named to Automotive News’ “Retail 40 under 40” list last year, and she was kind enough to share a few things with me that vendors do to irritate her, causing them to potentially lose her business. She also shared some best practice tips on how…


Tips To Become A Stalker

Posted by Paul Potratz on March 17, 2015 at 12:19pm 0 Comments

  • You are losing sales every month. Make that a thing of the past with this one simple change.
  • Learn what your best lead source is and become a better salesperson.
  • Very few salespeople or dealerships are even doing this (which is good for you and bad for the competition).

Why Dealers can No Longer Afford Mediocre Marketing Practices

Posted by Subi Ghosh on March 16, 2015 at 3:38pm 1 Comment

As I approach the completion of my first full year on the vendor side of the car business after spending the previous several years at dealerships, I can say with a certainty that the timing could not have been better. It has nothing to do with me. My circumstance happened the way it was supposed to happen and I'm thankful for that.

The reason that the timing was so important is because of what we like to call the "checkbox item" factor. There was a time not too long ago when many of the digital marketing practices could be classified as checkbox items - those portions of your overall marketing strategy where pretty much any solution was perfectly acceptable. Whether it was PPC, social media, chat, SEO, inventory management, content marketing, or any of a dozen other aspects of a…

Continue Belittles a Dealer’s Intelligence for the Second Time Around (Only Worse)

Posted by Elena Ciccotelli on March 16, 2015 at 7:12am 0 Comments

edmunds2 I am not sure the folks at would want you to remember, but most dealers still recall back in October the advertisement Edmunds launched on YouTube, entitled “Absurdity of Haggling” which, with no disguise, belittled car dealers by showing a grocery clerk trying to gouge shoppers on items such as bread and squash.  Dealers quickly recognized this and tagged it in social and conventional industry media, and, after briefly trying to defend the campaign, in the end the Edmunds apologized for offending dealers and took it down.



I was surprised to not see an industry press discussion of, quite possibly, how little regard the Edmunds organization had for dealers in general by conceiving the ad to begin with, and, indeed how little they…


Don’t Let Your “House Of Cards” Get Knocked Down By Your Competition

Posted by Timmy D. James on March 16, 2015 at 6:00am 0 Comments

“We work too hard to come within arm’s reach of the prize only to have our hands cut off just before we seize it. For those of us climbing to the top of the food chain, there is but one rule – hunt or be hunted.” – Frank Underwood, as played by Kevin Spacey in the Netflix television series, House of Cards.


This quote epitomizes the struggle that car dealers face daily – whether they are trying to close a deal, struggling with a vendor or battling their competitors. However, that quote also contains valuable advice. To succeed in this industry – whether you’re a dealer or a vendor – you face daily challenges throughout every aspect of your business. These range from acquiring new business, to providing exceptional customer service, to the day- to-day management of your employees.  You…


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Automotive Marketing and Car Dealer News from AutoBlog

Watch new Jaguar XF perform a literal high-wire act

Filed under: , , , ,

Most automakers undertake a bit of a high-wire act to launch a pivotal new product, but to introduce the new XF, Jaguar staged an actual one... and set a new world record in the process.

Continue reading Watch new Jaguar XF perform a literal high-wire act

Watch new Jaguar XF perform a literal high-wire act originally appeared on Autoblog on Thu, 26 Mar 2015 16:59:00 EST. Please see our terms for use of feeds.

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Google Blog Articles, News and More

It's time to put America’s small businesses on the map

If you searched for “Dependable Care near Garland, TX” a few months ago, you would have seen a lot of search results—but not the one that mattered to Marieshia Hicks. Marieshia runs Dependable Care Health Service in Garland, and it was her business that was missing. But that all changed last month when she attended a workshop at the Garland Chamber of Commerce called Let’s Put Garland on the Map.

The workshop, run by our Get Your Business Online team, showed her how to use Google My Business—a tool that allows business owners to control the info listed about their business on Google Search and Maps—to help more people find Dependable. Marieshia added an updated phone number, hours of operation, and a description to her business listing. Within a few months, she had more customers come through the door and referrals from doctors who could reach her. This one simple adjustment made a difference. In Marieshia’s words: “It’s huge.”

Huge might be an understatement. Four out of five people use search engines to find local information, like business hours and addresses, and research shows that businesses with complete listings are twice as likely (PDF) to be considered reputable by customers. Consumers are 38 percent more likely to visit and 29 percent more likely to consider purchasing from businesses with complete listings. Yet only 37 percent of businesses (PDF) have claimed a local business listing on a search engine. That’s a lot of missed opportunities for small businesses.

With this in mind, our Get Your Business Online team set out in 2011 to help businesses like Marieshia’s get found online. We’ve gone to every state in the U.S. and worked with thousands of business owners to create free websites and update their Google Search and Maps listings. But there’s a lot more work to do to help businesses take advantage of the vast opportunities yielded by the web. So today, we’re introducing Let’s Put Our Cities on the Map, a new program to help 30,000 cities get their local businesses online.

If we want to help every business in the U.S., we need to reach businesses where they are. So this tailor-made program provides each city with a custom website where local businesses can find helpful resources, including a new diagnostic tool that shows businesses how they appear on Search and Maps, a step-by-step guide for getting online with Google My Business, and a free website and domain name for one year with our partner, Startlogic.

We’re also forming partnerships with local organizations—like chambers and small business development centers—and equipping them with free trainings and customized city materials to run workshops just like the one Marieshia attended in Garland. These local partners know the challenges for local businesses more than anyone—and they recognize the value of getting businesses online. After all, getting Dependable’s information online not only means the world for Marieshia, it means even more for the city of Garland. Complete business info can help generate economic value up to $300,000 a year for a small city or up to $7 million for a large one (PDF). So when our local businesses are online, our local economies benefit.

If you have a favorite local business—a day care, a dentist, a dry cleaner—show your support by helping them get their info online and on the map. Visit your city’s website at to find out how you can get involved.

Let’s put our cities on the map!

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Automotive Marketing News

Acura targets millennials in musical social campaign for ILX

Acura is appealing to the musical tastes of millennials in a new social media campaign that expresses the energy of the sporty ILX sedan through sound.

Dodge monkeys around with CGI in new ads

Enforcing Dodge Law is serious business. So the brand turned to muscle car enthusiast Richard Rawlings of Discovery Channel's 'Fast N' Loud' to restore order in an ad campaign that launched this month.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

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