Automotive Digital Marketing Professional Community (ADM)

Car Dealers, Internet Sales Managers and Interactive Marketing Professionals

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Ralph Paglias Automotive Digital Marketing Professional Profile at Blogged

After hearing about people having problems getting to the ADM Professional Community website (too many letters in the domain), I went to the queen of domain name management, Haley Paglia...

Haley pointed out the obvious, that www.AutomotiveDigitalMarketing.com (#1 Root Domain) is too many letters to type in... So, she registered the domains listed below for the ADM Community, and we pointed them to their respective sections within ADM:
www.ADM.fm
www.ADMPC.com
www.Automotive.bz
www.ISMBlogs.com
www.ADMblogs.com
www.ADMvideos.com
www.ADMphotos.co
www.ADMforums.com
www.ADMmembers.com
www.AutomotiveDigital.net www.ADMcommunity.com
www.ADMcommunity.org
www.InternetSalesBlog.com
www.AutomotiveDigital.info
www.ADMprofessional.com
www.Automotive-Digital.com
www.AutomotiveMarketing.info
www.AutomotiveMarketing.bz
AutoDigitalMarketing.com
AutomotiveDigitalBlog.com
AutomotiveDigitalMarketing.com

Automotive News Video Feed with Video Clips of interest to Internet Sales Managers

Hot March for Sales (3/19/10)

Automotive News TV for March 19, 2010

Digital Dealer Magazine's Automotive News and Best Practice Articles

Web site identity theft

While we have been inundated with all of the stats and hyperbole about our individual identities at risk, not many of us who have websites think that our Web site will be compromised. Think again!

ADP Digital Marketing offers Automotive Digital Marketing, Digital Advertising and Social Media Marketing In-House Managed Program Consulting for Dealers and Dealer Groups

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Mercedez Benz


IMG_3718, originally uploaded by so_low.

Edmunds AutoObserver

Baby Boomers Shift Car Buying Choices

The gas-price spike of 2008 followed by the economic disaster of 2009 has prompted baby boomers to re-evaluate their vehicle choices.

"It was once thought that when baby boomers could put college tuition payments and other parenting expenses behind them, they would reward themselves with expensive luxury cars," commented Edmunds.com Senior Analyst Michelle Krebs, who presented on the topic to the Seventh Annual What's Next Boomer Business Summit in Chicago today. "But that was before economic catastrophe struck. Now that their kids can't find jobs and their nest eggs have shrunk, they are rethinking everything, including their vehicle choices."

Their vehicle choices fall into a trio of sweeping categories: efficiency, lifestyle and indulgence.

How Did The Automotive Digital Marketing Professional Community Originate?

Ralph Paglia created this automotive professional network and community of Internet sales and marketing thought leaders, practitioners and suppliers as a service to his auto industry colleagues...

This community is dedicated to Thomas Lesard who was my boss from 1982 to 1984 while I worked for the De La Fuente Automotive Group in San Diego, CA. I know that nobody misses Tom as much as his family, but here it is 25 years later and I am still making a conscious effort at keeping the promises I made to Tom... Such is the lasting impact of true leaders.

----------- Ralph Paglia

The ADM Professional Community has a mission objective to provide an open source of files and resources useful in crafting a car dealer's digital marketing strategy and then executing the daily operational tactics. These tools include email templates, phone scripts, performance reporting and tracking spreadsheets, Search Engine Marketing (SEM) practices, including both paid and organic placements, along with guidance on what features and functionality make various types of automotive websites more effective. ADM seeks documented job descriptions, pay plans, bonus and incentive descriptions that members can repurpose towards managing human resources.

WHY BOTHER? Because, if we each share the insights gained from our own experiences, we raise the level of capability among all Internet Sales Managers in the auto industry... What we accomplish transcends personal gain, and becomes worthy of respect... Helping all who participate in the ADM Professional Community "experiment" be more successful, better paid and earn a greater degree of professional respect from automotive industry leaders.

 

ADM Professional Community Members

  • Len Critcher
  • Matthew MacDowell
  • Adam Cramer
  • Christopher Regan
  • Christopher Shields
  • Brent Abdulla
  • Marc E McGurren
  • Tifani Lyn Vruggink
  • Stephen Gardner
  • David Johnson
  • Brian Hasenbauer
  • Jerry Thibeau
  • Tom Gorham
  • David Keeney
  • Joe Webb
  • Sarah Myers
  • Glenn Pasch
  • Ron Morrison
  • Todd Smith
  • Stan Sher
  • Jimmy Vee
  • Jeremy Bergeron
  • Lori Berkson
  • James Yarbrough
  • Twan
  • Aaron Bickart
  • Matt Nazar

Latest ADM Activity

John Fuhrman added a discussion
  Attention Dealers - It's 2010   As a G/A, I have over 40 dealers my agents work with. The Lender Company I work with is about to sign dealer #500. I share this so dealers reading don't think I had one bad experience. Dealers are in a time warp.…
1 hour ago
Tom O'Connor and Joe Webb are now friends
6 hours ago
I'm interested in helping you drive your internet sales and lead management process to a more profitable level. I'd also be willing to sit in on this webinar (provided I am not scheduled to be on-site at one of my clients' dealerships). If Ralph is…
6 hours ago
Alex, I think you should put all of us in a room, throw out some of your questions and let everyone discuss how they would approach your situation, live and in person. I don’t believe that you will see many consultants in this industry hide behind…
6 hours ago
Hi Alex I'm excited for you that you KNOW that you have a need and are actively seeking a worthy partner in the pursuit of your goal. With more than fourteen years focused strictly on the Internet Automotive realm, BDC, and CRM (I call myself a dino…
7 hours ago
Ryan Gerardi updated their profile
7 hours ago
Alex we'd be glad to have you look at the Mastery Council. If you would like, we should be able to create a 90% contact rate from leads to phone calls, 80% - 96% set rate with a 70% to 80% show rate with our system which is highly anti "Debbie The T…
8 hours ago
All about what's going on in the blogosphere and the implications for automotive digital marketing professionals.
8 hours ago
All about how to grow link networks. This group is for exchanging ideas, links and techniques for getting your site referenced in online directories, and increasing the sheer number of referring links to dealer sites.
8 hours ago
For the exchange of strategies, techniques, tips and tactics used to leverage free information and news distribution channels as a means of creating dealership top of mind awareness and brand recognition.
8 hours ago
This group is for ADM members who want to learn about and share best practices involving Automotive Social Media Marketing and Reputation Management.
8 hours ago
Tim Richardson updated their profile
8 hours ago
Hi Alex, Mitchell Brenner at Precision Acura in Princeton,NJ passed your information to me. I understand how you feel. I was the internet director of a successful dealer group and have take my experience on the road. I have assembled a strong team o…
8 hours ago
I think it is a good opportunity
9 hours ago
Alex, Call Dave Muraca at 617-721-1120. He is an absolute pro at growing Internet and BDC Departments. He spent years with Herb Chambers' Group and is a tireless worker. Your team will respond to him and actually WANT to try new ideas in order to g…
9 hours ago
I have met Alex a couple times over the past few years and have seen his dealership's productivity and success from the OEM perspective... This is a great opportunity for the right consultant to work with a talented team and a truly exceptional deal…
9 hours ago
Brian R Hannan added a video
0:37
Kathy Kimmel, director of dealer training, Cars.com
10 hours ago
Ralph Paglia added a video
11 hours ago
Rob Fontano is one of the most successful eCommerce Directors in the world of automotive digital marketing, and well worth listening to whenever the opportunity arises to hear him describe the processes used by his team. In this clip he discusses th…
12 hours ago
8th Digital Dealer Conference in Orlando, FL at Rosen Shingle Creek Resort; Orlando, FL
April 20, 2010 at 11am to April 22, 2010 at 7pm
The 8th Digital Dealer Conference and Exposition will be held at the Rosen Shingle Creek Resort, April 20th-22nd, 2010 in Orlando, Florida. The last conference in Nashville in October drew over 540 dealership attendees and featured 46 exhibitors i…
15 hours ago

8th Digital Dealer Conference Related Twitter Posts

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ADM Forum

John Fuhrman

Attention Dealers - It's 2010

  Attention Dealers - It's 2010   As a G/A, I have over 40 dealers my agents work with. The Lender Company I work with is about to sign dealer #500. I share this so dealers reading don't think I h…

Started by John Fuhrman in TRAINING - Consulting Services, In-Dealership Training, Web Learning Tools, NOT Seminars or out of dealership events (see 4 categories down) 1 hour ago.

Alex Andreus

Need to Boost my internet and BDC departments 8 Replies

I am looking at possibly hiring a consultant to come in and help me get better results from my internet department and BDC. We have grown quickly over the last year and we need help in getting the mo…

Started by Alex Andreus in TRAINING - Consulting Services, In-Dealership Training, Web Learning Tools, NOT Seminars or out of dealership events (see 4 categories down). Last reply by Joe Webb 6 hours ago.

Kristi Alguire

Dealer Group Portal Site 12 Replies

My Dealer went live, about 3 weeks ago, with a portal site that gives customers access to all six of our dealerships.  This is something that was in the works before I started with the group.  The on…

Started by Kristi Alguire in TRAFFIC - Automotive Advertising, Digital Ads, Search Marketing, Creative Assets and Techniques used to Drive Traffic. Last reply by Kristi Alguire 1 day ago.

Michael Cotter

How can I convert my new vehicle leads to appointments if my pricing is not competitive? 1 Reply

I need some help please. I have a new car manager that refuses to be competitive in a tough Atlanta market. How can I get these customers in without using price? thanks, mike

Started by Michael Cotter in SALES MANAGEMENT or PROFESSIONAL MILESTONES - Internet Sales, BDC, Sales Team and Organizational Leadership Topics, and the awards, recognitions or special achievements you or your team has earned.. Last reply by Philip Zelinger 1 day ago.

Ron Morrison

Social Media Strategy - a visual... 3 Replies

Many of us have been deeply engaged in the social media conversation as it relates to your dealership, your business, your market, and your consumer. Those of us that have studied much about social m…

Tagged: ROI, ronsmap, blogs, facebook, vBack

Started by Ron Morrison in SOCIAL MARKETING / REPUTATION MANAGEMENT - Social Media, Web 2.0, Consumer Reviews/Ratings, User Generated Content (UGC). Last reply by David Johnson 1 day ago.

Amanda J. Champion

Has Anyone Worked with ResponseLogix 13 Replies

If anyone out there has heard of Sunnyvale Toyota's success, I understand the main contributor is Response Logic? - We have the option to go forward with this pretty cool email responder program - an…

Started by Amanda J. Champion in LEADS - Third Party Lead Providers, Lead Scoring Systems, Lead Bidding etc.. Last reply by Kristi Alguire Mar 19.

David Johnson

Engaging Consumers Via Social Media Makes Them More Likely To Buy, Recommend 9 Replies

I saw this article on Mashable.com, in it they referenced a study that I'd like to share with everybody here and get their opinions on it. In a recent study of social media usage it is clear that co…

Tagged: twitter, facebook

Started by David Johnson in SOCIAL MARKETING / REPUTATION MANAGEMENT - Social Media, Web 2.0, Consumer Reviews/Ratings, User Generated Content (UGC). Last reply by Ron Morrison Mar 19.

Angela Martin

Everycarlisted.com feedback 6 Replies

I just met with a sales rep from everycarlisted.com.  They are new to the Minneapolis market and aparently pretty well known on both the east and west coast.  They offer VIN specific SEO.  I am wonde…

Started by Angela Martin in SEARCH ENGINE MARKETING (SEM) - Includes SEO and Search Advertising (PPC) Strategies, Tactics and Best Practices. Last reply by Ron Morrison Mar 19.

Tom Vann

Appointment Setter/CRM Recontact Manager - Which car dealers have this system down pat? 14 Replies

Having a singular source calling back each and every client who touches the dealership - whether it's through Service, Walk-in Sales, Internet Request, or Phone - demands a highly complex and tightly…

Tagged: management, Lead, BDC, CRM

Started by Tom Vann in PROCESS - CRM and lead Management Processes, Emails, Phone Scripts, BDC, Tools and Suppliers. Last reply by Catherine Edwards Mar 18.

Stephen Aten

Facebook links 4 Replies

How do I add a link from my website to my Facebook pages? I have four different fan pages.

Started by Stephen Aten in SOCIAL MARKETING / REPUTATION MANAGEMENT - Social Media, Web 2.0, Consumer Reviews/Ratings, User Generated Content (UGC). Last reply by David Johnson Mar 17.

ADM Blog Posts

Sarah Myers

Craigslist: Tips and Tricks



I have had a couple people ask me to write a manual on Craigslist for Automotive Dealers and I have always shuddered at where I would start. Although, I suppose a blog is a good stepping block

Continue

Posted by Sarah Myers on March 18, 2010 at 2:00am

Ralph Paglia

New Research Reports Support Growing Influence Of Facebook and Other Social Media Channels


New Research Reports Support Growing Influence Of Social MedContinue

Posted by Ralph Paglia on March 16, 2010 at 4:30pm — 3 Comments

Brian Hasenbauer

Texas Laws Governing Texting and Cellphone Use While Driving





Today while driving to work at Grubbs Infiniti (yes, as the Social Media Manager I could easily work from home but prefer to office at the dealership so I stay connected to what's going on) I noticed a Clear Wireless billboard on Central Exp… Continue

Posted by Brian Hasenbauer on March 16, 2010 at 12:30pm

Ralph Paglia

Automotive Professional Blog and Networking Community Site Traffic Reports from Compete, Inc.

12 Months of tracking the top 5 Automotive Professional Targeted Blogs, Networks and Communities from Compete, Inc. The reports below show Total Visits (top) and Total Unique Visitors (2nd chart). The numbers show how effectively social media sites have made inroads into getting the time and attention of people working in car dealerships and at car companies.… Continue

Posted by Ralph Paglia on March 16, 2010 at 4:00am

David Johnson

If I Sold Cars Today - How Would I Do It Differently

The last year that I sold cars, before starting a BDC, was 2003. While 7 years doesn't seem like that long it was a lifetime in technology, and if I had to do it all over again I'd do it the same way. What? That's right, I'd do it the same but I wo

Continue

Posted by David Johnson on March 15, 2010 at 9:37pm

Tony Guarnaccia

Clunkers Program Worked, Didn't Hurt Car Sales, Study Says




A new study concludes that last summer's government-funded "Cash For Clunkers" program didn't hurt car sales rates in future months, and in fact did just what it set out to do: get old, low-mileage cars off the road and stimulate aut

Continue

Posted by Tony Guarnaccia on March 15, 2010 at 7:38pm

Larry Bruce

The Death of The Desk



15 years ago I told Ron Craft (the dealer I got my start in the car business with in 1984) “Customers

Continue

Posted by Larry Bruce on March 12, 2010 at 9:31am — 7 Comments

DealerAdvantage Automotive Marketing, Advertising and Internet Sales Management Best Practices produced by Auto Dealer Internet Marketing Experts at Cars.com

3 Steps to Success: Motivate, Communicate, Celebrate

By David Kain, Kain Automotive "Celebrate" is definitely the most overlooked element of success with the internet. We need to bring the fun back to the internet and let our customers know how much we appreciate their business.

J. D. Power Online Automotive Review Articles on Current Internet Sales and Management Issues, Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Announcing the 2010 Automotive Internet Roundtable

The premier automotive Internet industry event of the year returns again this fall to the beautiful Red Rock Resort and Spa in Las Vegas, Nevada. This "must attend" event will provide you with:
  • Insights on how to most effectively leverage the Internet in the automotive industry
  • Leading edge information on social media, rich media, lead handling, tier relationships, mobile, and more
  • Opportunities to meet and network with more than 800 industry professionals
  • The latest industry forecast and online marketing performance metrics from exclusive J.D. Power and Associates studies, some released around the time of the conference
When: October 20-22, 2010

Where: Red Rock Resort and Spa, Las Vegas, NV

Who:
  • OEMs
  • Agencies
  • Third-party Automotive Web sites
  • Dealers (including Principals, Managers and Internet Sales Professionals)
  • Publishers
  • Service Providers
For more information about this Roundtable or Sponsorship Opportunities, please contact:
  • Stephanie Haina
  • Phone: 805-418-8607
  • Fax: 805-418-8566
We want your input!  Please use the comments below to submit your topic ideas!

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How To Get Your ADM Blog Post Featured

Created by Ralph Paglia Jan 16, 2009 at 11:24am. Last updated by Ralph Paglia Dec. 7, 2009.

How to get YOUR Video Featured on ADM

Created by Ralph Paglia May 2, 2009 at 3:32pm. Last updated by Ralph Paglia Dec. 7, 2009.

How To Get Your ADM Profile Featured

Created by Ralph Paglia Jan 16, 2009 at 11:18am. Last updated by Ralph Paglia Dec. 7, 2009.

Headlight Blog Automotive Insights from Razorfish

The Toyota Way: A tragedy in three acts

Toyota is in the midst of the most widely discussed automaker recall in recent memory, and this seemingly Greek tragedy is still unfolding. The Toyota recalls of the past six months, two related to acceleration (floormat entrapment and sticky pedals) and one to braking on the 2010 Prius, have been ...

Latest Activity at Social Media Marketing Network: www.AutomotiveSocial.com

Brian Hasenbauer added a blog post

Brian Hasenbauer added a blog post
Springtime is here and we are getting very excited about what's been happening at Grubbs Infiniti over the past few weeks and what's in the works for the months to come. I have put together some of the highlights of the past few weeks and what's to…

Brian Hasenbauer added a blog post

Brian Hasenbauer added a blog post
Recently we placed a to go order from Golden Chick and what happened? NO BISCUITS!!! Everyone was up in arms.. where are the biscuits? Where are the biscuits? We called them and they rushed over 2 orders of biscuits (we only ordered 1) and gave us a…

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ADM Professional Community Blogroll:
1. Social Media Optimization
2. Used Car Blog
3. ADP Social Media Marketing Network
4. Automotive Social Media Network
---------------------
Send your blog title link text and associated URL to Ralph Paglia via ADM for Blogroll consideration.

Solution Descriptions and resources shown below are selected based on value to ADM members and a superior level of support for the ADM Community.

Click above image to complete the online form to request a Search Engine Ranking Analysis of your website. This service normally costs over $200, but fee is waived for ADM members!


Liquid Motors offers dealers an Internet marketing solution designed to maximize lead generation. They create competitive advantage for dealerships by generating cost effective leads using no-cost Internet classified sites, eBay Motors, paid classified listing sites and dealer websites.


VinSolutions has been a major content contributor to the ADM Professional Community and we are proud of their active participation. Their dealer inventory marketing and lead management tools are highly rated by ADM members.

Check out Philip Zellinger's Ad Agency Online by clicking the logo above. Mr. Zellinger has been a major contributor of content to ADM and has become well known for his dealer advertising expertise and effectiveness.

Automobiles Blogs - Blog Rankings

AI Dealer Brian Hoecht's cutting edge technology converts site visitors into online car buying customers using an innovative shopping cart approach.


FLMdigital.com is an online enrollment form for the Ford and Lincoln Mercury Digital Advertising Program for dealers. This is a resource from Ford's Digital Marketing Team.

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Autobytel Articles, Reviews, Pricing and More

Living With the 2010 Lincoln MKT

We take the all-wheel-drive Lincoln to Subaru country.

eMarketer Digital Marketing Research and Analysis

Targeted Ads Mine Social Connections

Tom Phillips President and CEO Media6Degrees

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