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Voice of the Female Car Buyer
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Nissan Poised for MPG Title (12/13/13)
Toyota rival gaining in EPA fuel-economy rankings; fewer Benz CLAs; Hyundai to Super Bowl, again; Snyder: Car trouble? Day of Shakeups, Sell-Offs (12/12/13)
.... and signs of change as VW, NHTSA chiefs step down; GM sheds PSA, Ally stakes; and Ford reveals mass-hiring plan. Spotlight on Mulally’s Future (12/12/13)
Amid Microsoft speculation, Ford directors to press CEO on plans, report says; Toyota's Aussie rebuff; ethics of car choices. Reshaping The General (12/11/13)
Adding president, non-executive chair among structural changes at GM; grooming another future CEO?; 'ideal place' for Reuss. Barra to Lead Elite Club (12/11/13)
GM will be largest Fortune 500 company with female CEO; BMW N.A. expansion?; Holden move puts heat on Toyota. String Automotive Provides the Auto Industry's Exclusive Google Analytics Certified Dealer Websites
Top 5 Most Popular Automotive Marketing Videos of Past 30 Days
3. 2014 VW Jetta Union Co. NJ 07083 - Watch This BEFORE You Buy One!
Added by Ken Beam on December 5, 2013
5. 2014 VW EOS Union Co. NJ 07083 - WAIT! Click This BEFORE You Buy One!
Added by Ken Beam on December 3, 2013
Top 5 Automotive Marketing Forum Discussions - 30 Days
1. The BEST Dealership Web Sites? How do you know which ideas are BEST?
Posted by Tom Vann on December 1, 2013
3. Can someone explain to me the rationale behind the several websites offered by TK Carsites?
Posted by Kilane Horn on November 16, 2013
Wards Auto Dealer News
Oz Regulator Says Supplier Admits to Price Fixing
The government says that in 2008 and 2009, NSK and at least two of its competitors exchanged information about proposed price increases to maintain or control the price of bearings to aftermarket customers.
2014 Nissan Maxima proves that you can have fun with a four-door sedan
Michelin issues safety recall for commercial light truck tires
LAVAL, QC, Dec. 13, 2013 /CNW Telbec/ - Michelin North America (Canada) Inc. today announced a safety recall of approximately 76,000 of its Michelin LTX M/S commercial light truck tires in Canada. These tires
are typically found on such vehicles as commercial light trucks,
full-sized...
Michelin Issues Safety Recall For Commercial Light Truck Tires
Lights! Glamour! Assembly lines? Chrysler Group's WCM Academy Hosts First-Ever Awards Ceremony
WARREN, Mich., Dec. 13, 2013 /PRNewswire/ --
Chrysler Group, together with the UAW, host inaugural event honoring high achievers from its WCM Academy
27 winners in 14 award categories recognized as leaders in Manufacturing
Winners nominated from 26 facilities in the U.S. and Canada...
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Top 5 Most Popular Automotive Marketing Photos of Past Month
Compare SEO vs. PPC
by Manny Luna Marketing Cost vs. Results: The Benefits of SEO and PPC Google Says to do what?
by Manny Luna Google Says to do what?
Source:http://www.seroundtable.com/ Getting Google Certified to become a Partner Doesn't Make Anyone a Internet Marketing Expert
by Manny Luna Getting Google Certified to become a Partner Doesn't Make Anyone a Internet Marketing Expert vuboy
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by Manny Luna https://www.dealercreditapp.com/?vid=12657942
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Buying a new or used car or refinancing an existing car loan? Find out how our car and auto loan financing services can help steer you in the right direction.
PICK UP THE PHONE NOW to schedule your test drive! We Finance All Types of Credit!(281) 907-9158 Automotive Marketing Community Professionals
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Paul Potratz posted a blog postShould You Get an MBA?
Do you find yourself energized to learn more and better yourself through higher education? If you are unsure about the benefits and value provided by earning an MBA, watch this week's Hard Facts to learn from my personal experience. See More
Manny Luna posted a status"Are you creating custom listings and driving tons of traffic from eBay Motors to your main dealer website? http://ning.it/1hRGbVW"
Brandon Walton posted a discussionMaximize your ROI on Craigslist
Happy Friday ADM!Let's have a discussion about maximizing ROI with Craigslist. In the old days, we used to Hammer Craigslist with ads for vehicles as often as possible, we'd generally post in the ballpark of 400 to 1,500+ ads/month per client, depending on the # of inventory. As an analyst & marketer, I've been tracking the Craigslist market place since the big change on the 3rd and have seen an increase in call volume for most of our clients along with an average 90% decrease in ads…See More
David Johnson posted a blog post7 Habits of a Highly Social Dealership
I almost didn’t give it that title. I mean, come on, how pretentious is that! Naming a blog post after one of the most important business books ever written? Well, I did say almost…There is a huge different in doing social and being social. Doing social doesn’t necessarily mean that you are social just that you read somewhere about the importance of having a social presence…See More
Manny Luna posted a status"The New 2014 Toyota Tundra is Now Here at Lost Pines Toyota near Austin, Texas. http://tundraspecialsaustin.com/"
Alexander Lau commented on Josh Vajda's video
Two Must Have Videos in Your 2014 Marketing Plan
"One of our VSEO clients, a car walk-through works very, very well. Much more personal than a robotic voice on inventory, surely.
"
Shawn Manion liked Rachel Boyle's blog post MaxTradeIn Expands into Nashville, Moline, Champaign and Terre Haute and Surpasses $155 Million in Consumer Offers
Mark Tewart posted a blog postWords Are Cheap
Words are cheap. What matters is the true belief system behind your words and the actions you take because of those belief systems. Economies don’t improve, people improve. Waiting for something to happen is for losers. The most important economy is the one created between your ears. During down markets you have to get creative to make things happen. Although you may not be able to push a new car market if it’s not there, you can niche market, create affiliations, utilize your customer base…See More
Al Mosher posted a blog postDeath By A Thousand Cuts
‘Death By A Thousand Cuts’ originally referred to an ancient Chinese form of torture. It was often used in interrogations and it doesn’t take much imagination to understand how it was conducted. In the modern business world it has taken on a different meaning. In that context, it now refers to the loss of production, sales and/or…See More
Mike Gorun posted a blog postHow Do You Solve A Problem Like Generation Z?
In the past, the right mixes of traditional and media buys wrapped up in the bow that is your demographic was all it took to catch consumer’s attention and bring them into your dealership. Then Al Gore invented the Internet and everything changed. Not all at once, mind you, but it did and still is. Attracting attention to your…See More
J.D. Rucker posted a blog postDealer Authority and IM@CS Form Channel Partnership
Finding the right channel partners is essential when starting a new business that relies on relationships. That's why it gives me great pleasure to announce the first Dealer Authority partnership with a long-standing and respected company, Internet Marketing and…See More
Manny Luna added a discussion to the group Cool Infographics for Automotive Digital Markerters
Infographic: How To Avoid A Fight With Penguin
Google has said Penguin 2.0 will be the most-talked-about algorithm update of 2013 for brands’ SEO strategies. The search-ranking signal targets websites with low-grade backlink profiles. In preparation for Penguin 2.0, Brafton, North America’s largest news and content marketing agency, put together a guide to help you fend off potential PageRank downgrades. After all, no one wants to be in a fight with a Penguin.…See More
Manny Luna posted a status"In 2014, companies need to stop saying they’ll think like publishers and start acting like them."
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Brickell Honda and Brickell Buick GMC Seeks a Great BDC Manager!
Started by Ralph Paglia in HELP WANTED - Human Resources, Job Postings, Career Management, Recruiting and Hiring, Positions Sought, Pay Plans, Anything Hiring or Career Related. Last reply by Michael Bilson 23 hours ago. 3 Replies 1 Like
Ivory Chevrolet is looking for a Internet / BDC Manager
Started by MIKAL WILLIAMS in HELP WANTED - Human Resources, Job Postings, Career Management, Recruiting and Hiring, Positions Sought, Pay Plans, Anything Hiring or Career Related. Last reply by Michael Bilson yesterday. 2 Replies 0 Likes
Seeking Business Development Representative, Joplin, Missouri
Started by Kimberly Favazzo Patrum in HELP WANTED - Human Resources, Job Postings, Career Management, Recruiting and Hiring, Positions Sought, Pay Plans, Anything Hiring or Career Related. Last reply by Michael Bilson yesterday. 2 Replies 0 Likes
2015 Ford Mustang Reveal, Questions, Expectations, Pictures and More!
Started by Jonathan Morales in AUTO INDUSTRY NEWS - Discussions about Auto Industry, including dealerships, car companies and government, but not about suppliers (see cetegory). Last reply by Jonathan Morales on Wednesday. 5 Replies 0 Likes
I NEED A GOOD MITSUBISHI LEAD PROVIDER
Started by John Iorio in Uncategorized or Does Not Fit Into Any Pre-Defined Category. Last reply by Darial Clewis on Tuesday. 2 Replies 1 Like
Can someone explain to me the rationale behind the several websites offered by TK Carsites?
Started by Kilane Horn in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices. Last reply by Timothy Martell Dec 5. 8 Replies 0 Likes
Craigslist Now Charging $5. How will this affects you?
Started by Michael Badders in INVENTORY MERCHANDISING - Vehicle Listing Sites, Inventory Management, Data Services and Related Topics about optimizing results from vehicle inventory marketing partners. Last reply by Michael Badders Nov 26. 3 Replies 0 Likes
Craigslist webinar Q&A. What the changes mean to your dealership marketing.
Started by Michael Badders in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic. Last reply by Michael Badders Nov 26. 1 Reply 0 Likes
AutoMax Recruiter/ Trainers Needed Now
Started by Craig Lockerd in HELP WANTED - Human Resources, Job Postings, Career Management, Recruiting and Hiring, Positions Sought, Pay Plans, Anything Hiring or Career Related. Last reply by Craig Lockerd Nov 21. 1 Reply 1 Like
Automotive Advertising Explained by Borrell Associates - Endorsed by the ADM Professional Community for Research Excellence - No Fees Have Been Paid
ADM Blog Posts
Will You Fight To Win A Customer?
Posted by Richard Holland on December 12, 2013 at 6:00am 9 Comments 4 Likes
The battle for customers in the automotive industry is hyper-competitive.
Dealers advertise low price loss leaders and court an Internet buyer with competitive pricing that sometimes results in negative gross deals. Service departments advertise low priced oil changes to both upsell and win a new customer.
…
Continue
Google’s Impact on Automotive's Search Is Going To Change Drastically
Posted by Chris Hill on December 10, 2013 at 6:00pm 21 Comments 6 Likes
Google’s Impact on Automotive's Search Is Going To Change Drastically
Will You Prepare or Play Catch Up? (Part 1)…
The True Cost of Doing SEO, or Not
Posted by Michael Cirillo on December 10, 2013 at 2:06pm 0 Comments 1 Like
There is one simple truth that must be recognized by all dealers. That is that the Internet plays a major role in how today’s automotive consumers research and purchase vehicles. Never before in the history of auto sales has there been a faster, more efficient way to get your brand in…
Continue
Wearable Tech Accelerates Into The Auto Industry
Posted by Josh Knutson on December 10, 2013 at 9:31am 0 Comments 0 Likes
Wearable Tech Accelerates Into The Auto Industry
From glasses, to watches to clothing, wearable technology is the next wave of our digital world interweaving with our automotive lives.
Technology truly succeeds when it helps us make a process or way of life more productive and beneficial and the future holds a huge market…
Continue
Be Your Own Customer
Posted by Al Mosher on December 10, 2013 at 6:19am 0 Comments 0 Likes
How easy is it to do business with your business? How easy is it to get help? …resolve a problem? …answer a question? The answer to those questions is probably that you don’t know because you’ve never tried to do any of those things.
Want a real report card on how your staff is doing? Try being your own…
Continue
Google Updates PageRank
Posted by Timothy Martell on December 9, 2013 at 5:30pm 2 Comments 1 Like
It seemed that Google had all but given up on keeping PageRank up to date.
In the past year, it had only been updated a single time, back in February of 2013. Well, the long PageRank drought it now over, because as an early Christmas present, Google has updated PageRank across the web. Let's take a look at how the new PageRank landscape…
Continue Google +Post Ads Take the Social Network Out Onto the Web
Posted by J.D. Rucker on December 9, 2013 at 2:54pm 2 Comments 1 Like
Live Chat lets you HOLD THEIR HAND while they shop
Posted by Tom LaPointe / CarChat24 on December 9, 2013 at 11:00am 0 Comments 1 Like
What if shoppers walked onto your lot and asked you to hold their hand through the car buying process? Wouldn’t that make things easier? It would certainly be easier than getting by the 'just shopping' and 'no thank you for help' responses. You could direct them through your business, show them the inventory that interests them most, schedule a service appointment, or address any…
First Peek at Advertising on Instagram
Posted by Paul Potratz on December 9, 2013 at 8:50am 0 Comments 0 Likes
On October 24, 2013, Instagram announced that they would become the next social media giant to offer up advertising space on their mobile platform. From the consumer’s perspective, it’s easy to understand the resentment towards the announcement. One of the biggest perks of the platform was that users could…
Continue Vendors Need To Connect On The Ground Level
Posted by Chris Hill on December 3, 2013 at 7:30pm 5 Comments 4 Likes
As I think about the sheer lack of training that exists in the car industry today.
I find myself disgusted by the lack of expectations dealers have for their…
ContinueAutomotive Marketing and Car Dealer News from AutoBlog
Most Fuel Efficient Production Car Ever Hits The Streets
Filed under: Fuel Efficiency, Green Cars, VW News
The most fuel efficient and aerodynamic production car ever built, the Volkswagen XL1, tore up the streets of New York this week while on its three city tour of the U.S., according to The New York Daily News.
The most fuel efficient and aerodynamic production car ever built, the Volkswagen XL1, tore up the streets of New York this week while on its three city tour of the U.S., according to The New York Daily News.
The XL1 looks straight from the future and, in a way, it is. Technologically advanced materials like carbon fiber and magnesium make this car years ahead of anything else on the road. It boasts a staggering 261 mpg and is the most aerodynamic car on the road with a coefficient of drag of just 0.189.
The XL1 relies on a combination electric-diesel powertrain to hit that high milage. A 27-horsepower electric motor can run the car for up to 31 miles before switching to the 48-horsepower two cylinder clean diesel engine. Gear heads might initially find themselves underwhelmed by the low power, but the insane aerodynamics and ultralight 1,753-lb body allows the car to cruise at 62 mph while using only 8.3 horsepower.
Volkswagen's engineers have been busy since the XL1 was first introduced as the L1 concept at the 2009 Frankfurt Motor Show. Outwardly, the XL1 hasn't changed much. But inside, the car looks very different. Most notably, the old tandem seats have been moved side by side to mirror regular two-seat cars. Originally weighing in at a svelte 837 pounds, the production car is double the original weight, but is also more efficient by 91 mpg.
The XL1 will be touring New York, Los Angeles and Washington this month. But this is more of a tease than a launch. Volkswagen plans on building only 250 of the $145,000 cars and won't be selling them here in the states.
Social Media Marketing Data and Facts for 2013
Google Blog Articles, News and More
Remembering Nelson Mandela
Nelson Mandela devoted his life to promoting democracy and equality, and he leaves behind a legacy of peaceful change. In advance of Mandela’s funeral service on Sunday in Qunu, South Africa, His Holiness the Dalai Lama, Archbishop Desmond Tutu, Reverend Mpho Tutu, the first female Irish president, Mary Robinson, and Sir Richard Branson will come together for a digital eulogy using Google+ Hangouts.Join them tomorrow morning at 7:30 a.m. EST. The conversation will be hosted by PeaceJam and The Nelson Mandela Centre of Memory, and moderated by CNN’s Anderson Cooper.
Share your questions for the participants with #MandelaTribute. Tune in to celebrate the life of an individual who changed the world.
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How to overcome and capitalize on the Craigslist Implementation of $5.00/post
December 13, 2013 from 10:30am to 10:45am – Nationwide
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FREE WEBINAR: Killer SEO Strategies for 2014 - How to WIN on Google
December 19, 2013 from 12pm to 1pm – http://www.dealeron.com/webinar/events/killer-seo-strategies-for-2014/
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National Hiring Event
December 20, 2013 all day – Cincinnati, OH
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FREE Webinar: Unleashing the Power of YouTube and Video to Sell More Cars
January 16, 2014 from 12pm to 1pm – http://www.dealeron.com/webinar/events/unleashing-the-power-of-youtube-and-video-to-sell-more-cars/
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Edmunds AutoObserver
Auto Safety Coverage Moves to Edmunds.com
Thank you for your interest in Edmunds.com's coverage and analysis of automotive safety. AutoObserver.com is being integrated into a new area of Edmunds.com. Car safety information now can be found at http://www.edmunds.com/car-safety/. To stay connected via social media as...Car Technology News Moves to Edmunds.com
Thank you for your interest in Edmunds.com's coverage and analysis of automotive technology. AutoObserver.com is being integrated into a new area of Edmunds.com. Coverage of car technology now can be found at http://www.edmunds.com/car-technology/. To stay connected via social media...Automotive Green Coverage Moves to Edmunds.com
Thank you for your interest in Edmunds.com's coverage and analysis of green issues related to the auto industry. AutoObserver.com is being integrated into a new area of Edmunds.com. Green coverage now can be found at http://www.edmunds.com/fuel-economy/. To stay connected...Automaker News Moves to Edmunds.com
Thank you for your interest in Edmunds.com's coverage and analysis of carmakers. AutoObserver.com is being integrated into a new area of Edmunds.com. Coverage of carmakers now can be found at http://www.edmunds.com/industry-center/. To stay connected via social media as well,...Auto Industry Commentary Moves to Edmunds.com
Thank you for your interest in Edmunds.com's commentary on the automotive industry. AutoObserver.com is being integrated into a new area of Edmunds.com. Commentary now can be found at http://www.edmunds.com/industry-center/commentary/. To stay connected via social media as well, please follow...Google Automotive Network Targeted Placement Ads
Headlight Blog Automotive Insights from Razorfish
Three trends influencing the U.S. domestic auto market recovery
As the U.S. economic environment continues to improve and consumers emerge out of the recent period of uncertainty, there are multiple underlying trends automotive companies are facing and should continue to address. U.S. automotive executives should heed the wisdom of Andy Grove, Intel co-founder and former chairman: “Business success contains the seeds of its own [...]Brave new vehicles
Headlightblog.com interviews Dr. Ralf Herrtwich, head of Group Research & Advanced Engineering Driver Assistance and Chassis Systems at Mercedes-Benz, about the future of autonomous cars. In May 2010 Mercedes-Benz released video and images of its “automated driving” system tests. This test vehicle has a roof-mounted GPS antenna that sends the vehicle’s position data to a [...]Forget mobile — think multiscreen
This post was excerpted from the Razorfish Outlook Report, Vol. 10. It has been modified in part to make it more relevant for the Headlightblog.com audience. As is the case with many new technologies, consumers are moving faster than brands. They’re already using smartphones and tablet devices in front of the TV to communicate with [...]Charity: water’s drill rig will tweet and let you track donations by GPS
Every dollar that Charity: water raises in September will directly fund the new rig (all financial support for staff comes from other sources). And in case you want proof, the non-profit will be tracking the rig with GPS.Defining Engagement Elements: What’s important to consumers when they reach out to your brand
This post was extracted from Liminal, 2011 Razorfish Customer Engagement Report which was recently released by Razorfish. It has been modified in part to make it more relevant for the Headlightblog.com audience. In December 2008 Samir Balwani wrote a blog post about how Scott Monty, the head of social media for Ford Motor Company, stopped [...]J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives
Even used-vehicle buyers are going online
This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009. The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work. One is the poor […]Automotive iPad apps
This week I decided to check out automotive iPad apps. These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots. They’re quick, which is probably why three OEM iPad apps incorporate them. They’re also dirty – pretty […]Some reliability perceptions are changing (and that’s not a good thing for Toyota)
It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable. Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability. As illustrated below, these […]The Future of Satellite Radio
As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]Bringing in younger buyers
The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment. This shift has impacted almost every automotive brand, including […]Music
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