Professional Community for Car Dealers, Automotive Marketers and Sales Managers
The Official ADM Professional Community Hash Tag is: #ADMPC
Benefits of ADM Professional Community Membership:
PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC
2701 N. Rainbow Blvd.
Las Vegas, NV 89108
Editor, Social Media
Editor, Reputation Management
Editor, From The Trenches
Editor, GM's Perspective
Editor, Vehicle Presentation Videos
Editor, Video SEO
Editor, Content Marketing
Added by Timmy D. James on October 6, 2014
Added by Borrell Associates on November 21, 2014
Added by Rob Hagen on December 18, 2014
Added by CDK Global on December 2, 2014
Added by sara callahan on December 5, 2014
Posted by Helen Smith on March 31, 2014
Added by Paul Mirek on December 10, 2014
Added by Paul Potratz on December 16, 2014
Added by J.D. Rucker on November 26, 2014
Added by CDK Global on November 21, 2014
Added by Peter Martin on December 15, 2014
Added by Big Tom LaPointe on December 8, 2014
Added by Brian Cox on December 15, 2014
Started by Mike Elliott in Uncategorized or Does Not Fit Into Any Pre-Defined Category. Last reply by samauden on Wednesday. 1 Reply 0 Likes
Started by Mike Elliott in LEADS - Third Party Lead Providers, Dealer Generated Leads, OEM Leads, Lead Scoring, Bidding, Smart Routing, etc. on Wednesday. 0 Replies 0 Likes
Started by Mike Elliott in Uncategorized or Does Not Fit Into Any Pre-Defined Category Dec 15. 0 Replies 0 Likes
Started by Helen Smith in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic. Last reply by Ron Carson Dec 15. 22 Replies 0 Likes
Started by Kim Essenmacher in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices. Last reply by Jason Kurker Dec 8. 6 Replies 0 Likes
Started by Mike Elliott in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC). Last reply by Markelle Harden Nov 29. 5 Replies 1 Like
Started by Jeff Larsen in TOOLS, FILES and TEMPLATE RESOURCES - Share Your Files, Apps, Spreadsheets, Email Templates, Phone Scripts, Letters, Tracking Tools, Links, etc.. Last reply by Markelle Harden Nov 24. 1 Reply 0 Likes
A little over a month ago, a couple of employees at a car dealership in Illinois published a music video on YouTube titled “Keys In A Box,” which parodied a sketch from Saturday Night Live.
These two individuals proceeded to have a great time and showcased their dealership in a creative and fun way. Their reward? Over 67,000 views in just one month, as well as compliments from Jalopnik, Edmunds and AdWeek. I wouldn’t be surprised if this helps place the dealership top-of-mind when a local customer is ready to buy their next vehicle.
Having fun with your branding and being creative with any videos can help you stay top-of-mind with your customer base. Think of the Volkswagen commercial that debuted a few Super Bowls ago – the one…Continue
Market To A Lifestyle
Each person leads a different lifestyle than the next so stop with the general ads and start getting more specific!
Make your audience feel like you're speaking directly to them. Talk about the tough trucks on your lot and target it to construction workers, people with boats, or even those interested in country music.
On this episode of Think Tank Tuesday, learn how to give your ads a more personal feel that users can connect with.
Reputation management has been around for longer than the internet. It's not new. In the past, it's been considered public relations, branding, customer service, word of mouth; the list of different components associated with old school reputation management is huge.
In the automotive industry, it's become a buzzword that encompasses all of these things to some extent. It has been more easily quantified in the form of online reviews on sites like Yelp, Google+, and DealerRater, but it's still pretty much the same thing that it's always been. Treat customers right, fulfill their needs, address their concerns, and ask them to tell others about their experience. That's how reputation management has always been and that really hasn't changed.
What has changed is the way…Continue
Last year, WestJet pulled off an elaborate scheme whereby flight passengers met with a virtual Santa at the gate to share any Christmas wishes. Upon arrival, these passengers were beyond delighted to discover the very gifts they had just wished for circling the baggage carousel. The whole caper was filmed and edited into a story that has been viewed by over 37 million people to date.
Just last week, WestJet pulled it off again. This time, however, they chose to take their holiday plans to a small, poverty-stricken village in the Dominican Republic. Santa’s sleigh was staged in the middle of the village, where both children and adults could relay their Holiday needs and wishes to Santa via video. Not long afterwards, a huge party was held to…Continue
Your dealership follow-up process impacts the effectiveness of everything from your live chat service to your advertising efforts. Without proper follow-up, shoppers don’t buy...and then your dealership doesn’t make any money.
With that in mind, and you might want to sit down for this...after doing some research, I’ve discovered a horrifying reality…the email follow-up process is broken for many dealerships.
Yes, you read that right. The email follow-up process is broken, and it needs mending ASAP!
So in an effort to repair the dealership email follow-up process, I’ve outlined below three ways that dealership emails are currenting failing, and also given the solutions dealerships can use to prevent these horrible email fails and win back their shopper satisfaction and sales!…Continue
Answers to your burning questions about Facebook’s big changes—and what you can do next
With a single blog post, Facebook sent tremors through the marketing community in mid-November. The cause? A forthright admission that “new volume and content controls for promotional posts” will significantly decrease the distribution of this type of content starting in January 2015.
Is this going to make things tougher for your dealership? Well, most likely—but making the most of free marketing tools, whether it’s social media or SEO, has never been a sure thing. However, just how much your dealership should be worrying depends on where you’re focusing your social…Continue
** Stay tuned for the LIVE dealership question and answer session at the end of the…Continue
In the car business, we often look to increase sales while decreasing spend. We're a budget-conscious industry, so that normally means spending less money and doing things manually. In many cases, that's fine. In some instances, the money saved by doing things manually actually costs a dealership more in the way of time spent.
Time is money. We've all heard the idiom. It's very true, particularly when it comes to automotive digital marketing. It's very easy for dealers to fall into the trap of cutting costs for the sake of cutting costs, but when does the cost savings actually start costing you money?
In our segment of the industry, the easy example is to look at Craigslist, eBay Motors, and social media as places where dealers can post inventory manually. It's not hard but it does…Continue
Chapel Hill, N.C., December 8, 2014 – Building on proven experience in consumer-focused branded messaging, 3 Birds is honored to announce its selection as the exclusive provider for Scion’s internal dealership and staff communication newsletter, Scion Showroom. The partnership kicked off in June 2014 and breaks new ground in translating Scion’s Tier 1 branding principles and marketing and advertising support to the Tier 3 level. 3 Birds is responsible for all major elements of the communications program, including creative and content asset development, responsive web design technology, and easy email sending and tracking to further Scion’s goals of continuous innovation,…Continue