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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

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Automotive News Videos

UAW Victory Has a Twist (9/23/14)

No 'two-tier,' but Lear pact allows lower-paid workers; Hyundai ordered to pay $73M; Lincoln ad spoof; Chrysler cyber-tour.

Used-Car Dealer Crackdown (9/22/14)

Honda, GM suspending dealers for violating CPO standards; Cadillac names U.S. sales chief; Paris Auto Show peek.

'Two-Tier' Takes a Tumble (9/22/14)

Wage parity for new, veteran UAW Lear workers; Camry to get aluminum; Honda refreshes CR-V; Scion embraces Toyota tie.

Dealer's Mitsubishi 'Nightmare'

Dealer's Mitsubishi 'Nightmare'

How a Dealership Taught GM (9/19/14)

Mentoring Detroit Chevy store helps Reuss uncover broader issues; the next hot auto market?; tailpipe trendsetters.

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Cadillac tipped to call flagship something other than LTS

Filed under: , , ,

Cadillac Elmiraj Concept

Cadillac wouldn't be Cadillac without large sedans in its lineup, and while the XTS has had to hold down that end of the fort all on its own, it won't have to for too long. That's because the luxury brand in the General Motors portfolio is preparing to roll out its new LTS, stylistically previewed by the Elmiraj concept pictured above. Only now, the latest thinking is that the upcoming flagship model may not be called LTS at all.

As Automotive News points out, Cadillac's naming scheme is all over the place at the moment. The ATS slotting below the CTS makes sense (alphabetically), but where do the ELR, SRX and especially the Escalade fit into that naming hierarchy? And how would LTS - as the project has been known until now - sit above the XTS?

Fortunately, Cadillac may be on the case, as two of the division's most recent senior appointments seem keen to rationalize the naming scheme. One is Uwe Ellinghaus, who joined Cadillac as chief marketing officer late last year. Speaking of the brand's nomenclature last spring, Ellinghaus was quoted as saying, "We are aware that this is currently a weakness of the Cadillac brand." And his new boss is bound to agree.

Before recently joining Cadillac, incoming president Johan de Nysschen completely overhauled - or at least approved the complete overhaul of- Infiniti's naming scheme. That reorganization may have left us scratching our heads for the short term, but as time goes by, it's likely to make more sense. Before Cadillac and Infiniti, de Nysschen was at Audi, which ruffled a few feathers of its own when it applied a new naming scheme to follow the A8. But if Ingolstadt's example can teach us anything, it's that a more logical nomenclature, if carried out properly, works out for the best in the long term.

Cadillac tipped to call flagship something other than LTS originally appeared on Autoblog on Sun, 21 Sep 2014 14:35:00 EST. Please see our terms for use of feeds.

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Cadillac's de Nysschen won't budge on raised pricing

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Cadillac Logo

According to new Cadillac boss Johan de Nysschen, it will take between 10 and 15 years to elevate GM's top brand, which was once hailed as "The Standard Of The World," back to prominence in the minds of American customers. And to hear the executive talk of it, the brand is going to have to be willing to see sales falter in the near-term before they recover:

"Either you have to bring your volume aspirations into alignment with reality and accept that you will sell fewer cars... Or you have to drop the price and continue to transact at the prices where you were historically... I think the logical conclusion is that it's better to build off a very solid base in terms of [product] credibility, charge a fair price for the car and realize you have to wait until the volume comes."

In other words, sales will fall before they rise, and the brand has to be okay with that. Notice, too, that de Nysschen speaks of "a fair price" for Cadillac cars and utility vehicles. In this case, "fair" means more than many of the brand's traditional buyers are accustomed to, and roughly in line with the brands and machines Cadillac believes it is competing against. For instance, the newly enlarged 2014 CTS carries a suggested retail price that is over $6,000 higher than it was in 2013, and some trim levels boast an even higher price premium over the models they replace.

Time will tell if General Motors continues to support de Nysschen in his quest to bring Caddy up in pricing and perception to its German rivals, but at least he's being clear about the time frame and acknowledging that they are "leaving their traditional customer base" behind in the process. As the recent former head of Infiniti and a career-man at Audi before that, de Nysschen should know a thing or two about how hard it is to retrench and resurrect a damaged luxury nameplate.

Here's hoping Cadillac's upcoming range-topper is found worthy of direct comparison with the likes of the Mercedes S-Class, BMW 7 Series and Audi A8, models with which it will likely be priced directly against.

Cadillac's de Nysschen won't budge on raised pricing originally appeared on Autoblog on Thu, 18 Sep 2014 18:30:00 EST. Please see our terms for use of feeds.

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Bugatti Dynamic Driving Experience

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Bugatti Dynamic Driving Experience

Let's say you're rich. Filthy rich - you've got cars in garages of homes you can't remember you own, rich.

As the gap between automotive haves and have-nots continues to grow, ultraluxury automakers are exploiting fresh ways to lure the sorts of well-heeled car aficionados who would rather spend their spare time shipping exotic sleds to private tracks than sitting on a beach in the Maldives.

This rarified air presents a daunting challenge to boutique carmakers attempting to distinguish themselves, especially when they're vying for attention amidst voluptuous Paganis, Koenigseggs, and Brabus G63 AMG 6x6s. When the stakes are this high and the competition this fierce, you need a novel approach to peddle your four-wheeled wares - even if you're Bugatti.

Continue reading Bugatti Dynamic Driving Experience

Bugatti Dynamic Driving Experience originally appeared on Autoblog on Tue, 16 Sep 2014 11:57:00 EST. Please see our terms for use of feeds.

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Tim Kaye posted a blog post

9 Best Cars That Are Facing Extinction in the UK

There were few cars that once became an integral part of the motoring service of the UK especially during seventies and eighties but till today they are being remembered nostalgically even after extinction. Plus, few popular cars with evocative names such as Maxi, Marina and Montego that dominated the British roadways even few years ago- are on the verge of extinction. The worth of automobiles is…See More
3 hours ago
Manny Luna posted blog posts
11 hours ago
Carl Maeda commented on Jon Lamb's blog post Blasting Out to Your Database is Silly
"Great post and something all dealers need to think about.  Proper messaging, just like with pretty much all digital marketing is very important.  The more relevant your message is to the recipient's situation, the higher the…"
12 hours ago
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Manny Luna liked Crystal Hartwell's blog post Gubagoo is a Finalist for Most Innovative Dealership Solution of 2014
12 hours ago
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12 hours ago
Manny Luna commented on Crystal Hartwell's blog post Gubagoo is a Finalist for Most Innovative Dealership Solution of 2014
"I posted about this product and shared it with many here on ADM and Facebook a year ago. Great product! "
12 hours ago
Steve Cristofaro updated their profile
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Steve Cristofaro and Ralph Paglia are now friends
13 hours ago
Rebecca Kon posted a blog post

3 Automotive Infographics You Need to See

In the Age of Information Overload, infographics are here to help us “boil it all down”. Their visual appeal comes from their precision in organizing data and can be a great way to get information quickly without having to read a bunch of text to get to the point.Below, I’ve listed a few infographics that dealerships should take a…See More
16 hours ago
Crystal Hartwell posted a blog post

Gubagoo is a Finalist for Most Innovative Dealership Solution of 2014

 ‘Gubagoo Behavioral Engagement & Analytics Technology (BEAST), and Chat and Call Centers’ selected by dealers as DrivingSales Innovation Cup Award finalist; Gubagoo to present onstage at DrivingSales Executive Summit West Palm Beach, FL and Salt Lake City, UT – September 22, 2014 – ‘Gubagoo Behavioral Engagement & Analytics Technology (BEAST), and Chat and Call Centers’ has been named a finalist for the DrivingSales Innovation Cup…See More
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Black Book posted a blog post

Varying Movement As The Leaves Are Ready To Fall

Welcome to this week’s Beggs on the Used Car Market, with data and insight from Ricky Beggs and Black Book. As we passed through each day with attendance at auctions and watching others online by the editors, it is obvious regarding the interest in the used market while recognizing the overall value movement and the number of no sales, that we are fully engaged in the beginning of the fall…See More
22 hours ago
Amy Eddins Hughes commented on J.D. Rucker's blog post You Know Your Marketing, but do You Really KNOW Your Market?
"Manny, depending on which specific overlay and correlation of data you are curious about, I may be able to provide more color and answer your question more specifically. Feel free to reach out to me directly for a quick conversation. However, any…"
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How Dealers Can Use Social Media at the Dealership

"So you agree, JD, that a picture is worth a thousand words?  Not only do they work on social media, they make a powerful impact in the one-on-one sales presentation.  I learned that long before I sold my first car, and shot a photo of…"
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How Dealers Can Use Social Media at the Dealership

"Over the years have discovered JD's communications are filled with 'best' practices when applied do work. Very little hypothetical influence/suggestions by this gent."
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ADM Blog Posts

Women Walking Out - What is it Costing Your Dealership?

Posted by Anne Fleming on September 17, 2014 at 9:30am 2 Comments

Today’s Women’s Wednesday is a must-read as we focus on the cost to your dealership when women walk out.

 

In the Wall Street Journal last month, it was reported there are now more women drivers on the road than men. The last several years the auto industry has witnessed a big and not so surprising shift in the car buyer demographics particularly in terms of gender.

 

This leaves many dealerships shifting their paradigm in terms of how to re-strategize their business and marketing plan to truly…

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ADP Dealer Services Announces Financing Program with GE Capital as CDK Global

Posted by Ralph Paglia on September 17, 2014 at 9:30am 0 Comments

ADP Dealer Services announces new Financing for Purchases Made by Car Dealers as part of Transition to CDK Global

CDK Global has announced that the company will offer Car Dealers a new Financing Program with GE Capital after they transition from ADP Dealer Services and complete their spinoff from the ADP corporate parent.

I wanted to let ADM Community Members know about a press release that came out today from CDK Global... The company that will replace ADP Dealer Services. After the spinoff…

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Stop Using Public Relations as Advertising

Posted by sara callahan on September 17, 2014 at 7:00am 0 Comments

Throughout history, public relations professionals have assisted companies in gaining exposure and getting the right message to the right audience at the right time. In the past, PR agencies relied on connections with journalists, media contacts and industry publications to relay relevant company news. With the arrival of social media, and digital marketing, PR agencies have had to evolve with the times. It has become a content-driven world, with a whole lot more opportunities to place content.

 

While it is now easier for PR agencies to spread a company’s message, the amount of information news outlets and other publishing platforms receive is quite overwhelming. As such, it is now more important than ever to get your messaging right, so it does not get lost in the noise, or, even worse, turn…

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3 Ways to SUPERCHARGE Your Dealership’s Online Marketing

Posted by Amanda Meuwissen on September 16, 2014 at 8:23am 1 Comment

Recently, Dataium, the world’s largest compiler of online automotive shopping behavior, released a guide on the top 7 ways dealers can improve their online marketing. We’re going to look at 3 that we feel are top priority.

Don’t Forget Mobile

“During major shopping seasons, 1/3 of all dealer traffic came from mobile devices.”

Multi-device research when considering purchasing a vehicle has dramatically increased over the past year, specifically with mobile. We know you’ve already heard more than you can probably stand about the importance of mobile, but now is the time to listen. The truth is shoppers ARE going to your site and checking out your dealership from their phone. Make sure the experience of your website on mobile is just as effective as anywhere else, and look into more mobile friendly content.

Spend…

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In Marketing, New Trumps Used Every Time

Posted by Brian Cox on September 16, 2014 at 5:00am 0 Comments

Bob visits a website searching for a new vehicle. As he filters down to the model he is considering, he is confronted with a seemingly endless list of stock photos with similar prices. Frustrated at the lack of information, he leaves and attempts his search on another site just to get the same results.

 

Suzy is in the market for a used vehicle. After comparing vehicles by prices and mileage, she finds one that fits her needs and her budget. The vehicle doesn’t have a very good description, however, and she has questions about the vehicle’s condition. She fills out the form and asks for more pictures of the vehicle. All she gets in return are repeated invites to schedule an appointment while being bombarded with phone calls from salespeople.

 

Joe is…

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Covert Operations on Your Dealership's Website to Increase Conversion

Posted by Lisandra Ramos on September 15, 2014 at 12:37pm 0 Comments

Agent, you’ve been recruited on a mission to activate your dealership’s website and convert more browsers into buyers. There are three immediate tasks you must complete in order to do so. There’s no time to waste.

1. The Bait

When your dealership’s website opens on a browser, what is the first thing customers see? They SHOULD be seeing the answers to these three questions right off the bat:

  • Where am I?

  • What can I do here?

  • Why should I do it?

The answers to the first two questions, “where am I?” and “what can I do here?” should be blatantly obvious -- they’re usually at the top of the screen (logo and navigation toolbar).  

The answer to question number…

Continue

Car Insurance by City and Region: The Good, The Bad and The Ugly

Posted by Ralph Paglia on September 15, 2014 at 10:00am 0 Comments

The Detroit Bureau Reports on Least and Most Expensive Areas for Car Insurance

Motorists Get Slammed with High Premiums in the Motor City

- Written by

It may be the Motor City, but driving there comes at a steep cost – motorists in the Metropolitan Detroit area paying the highest premium for insurance in the country, according to a new study.

On average, a motorist in the Detroit area will pay 165% of the national average for auto insuance, according to research by Quadrant Information Services. Those…

Continue

Does A Great Leader Make A Great Team?

Posted by Kalyn Kasun on September 15, 2014 at 7:00am 1 Comment

I recently read a fantastic article that an HR Professional wrote about her experience buying a MINI. The article itself focused on lessons in leadership she had learned from a sales manager at a MINI dealership while purchasing a new car. In her message she relays that this sales manager had built a better team by listening and allowing his team to build him. There were additional lessons  about how his team created an excellent customer experience in arguably one of the places consumers dread going to the most – a car dealership. Our company works with MINI  so we are aware of their quirky and fun branding style. Staying…

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How to Make Lemonade Out of Lemons: the Easy Way

Posted by Mike Gorun on September 15, 2014 at 5:30am 0 Comments

There are many stories of young kids or teens starting successful businesses. And there are as well the simple stories of kids mowing lawns or washing cars to earn extra money while their friends are out playing. A similar story gained national media attention when a 12-year old decided to open a lemonade stand in his neighborhood. He even convinced a neighbor to allow him to display a sign advertising the lemonade stand in his yard. Most people would applaud this behavior. However, apparently, one of the neighbors wasn’t too keen about it. In fact, this neighbor actually…

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Cadillac tipped to call flagship something other than LTS

Filed under: , , ,

Cadillac Elmiraj Concept

Cadillac wouldn't be Cadillac without large sedans in its lineup, and while the XTS has had to hold down that end of the fort all on its own, it won't have to for too long. That's because the luxury brand in the General Motors portfolio is preparing to roll out its new LTS, stylistically previewed by the Elmiraj concept pictured above. Only now, the latest thinking is that the upcoming flagship model may not be called LTS at all.

As Automotive News points out, Cadillac's naming scheme is all over the place at the moment. The ATS slotting below the CTS makes sense (alphabetically), but where do the ELR, SRX and especially the Escalade fit into that naming hierarchy? And how would LTS - as the project has been known until now - sit above the XTS?

Fortunately, Cadillac may be on the case, as two of the division's most recent senior appointments seem keen to rationalize the naming scheme. One is Uwe Ellinghaus, who joined Cadillac as chief marketing officer late last year. Speaking of the brand's nomenclature last spring, Ellinghaus was quoted as saying, "We are aware that this is currently a weakness of the Cadillac brand." And his new boss is bound to agree.

Before recently joining Cadillac, incoming president Johan de Nysschen completely overhauled - or at least approved the complete overhaul of- Infiniti's naming scheme. That reorganization may have left us scratching our heads for the short term, but as time goes by, it's likely to make more sense. Before Cadillac and Infiniti, de Nysschen was at Audi, which ruffled a few feathers of its own when it applied a new naming scheme to follow the A8. But if Ingolstadt's example can teach us anything, it's that a more logical nomenclature, if carried out properly, works out for the best in the long term.

Cadillac tipped to call flagship something other than LTS originally appeared on Autoblog on Sun, 21 Sep 2014 14:35:00 EST. Please see our terms for use of feeds.

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Google Blog Articles, News and More

For those who dream big: Announcing the winners of the 2014 Google Science Fair

Ciara Judge, Émer Hickey and Sophie Healy-Thow became interested in addressing the global food crisis after learning about the Horn of Africa famine in 2011. When a gardening project went awry, they discovered a naturally occurring bacteria in soil called Diazotroph. The girls determined that the bacteria could be used to speed up the the germination process of certain crops, like barley and oats, by 50 percent, potentially helping fulfill the rising demand for food worldwide. Oh—and they’re 16 years old.

Today, Ciara, Émer and Sophie were named the Grand Prize Winner and the 15-16 age category winners of our fourth annual Google Science Fair. They are some of thousands of students ages 13-18 who dared to ask tough questions like: How can we stop cyberbullying? How can I help my grandfather who has Alzheimer's from wandering out of bed at night? How can we protect the environment? And then they actually went out and answered them.

From thousands of submissions from 90+ countries, our panel of esteemed judges selected 18 finalists representing nine countries—Australia, Canada, France, India, Russia, U.K., Ukraine and the U.S.—who spent today impressing Googlers and local school students at our Mountain View, Calif. headquarters. In addition to our Grand Prize Winners, the winners of the 2014 Google Science Fair are:

  • 13-14 age category: Mihir Garimella (Pennsylvania, USA) for his project FlyBot: Mimicking Fruit Fly Response Patterns for Threat Evasion. Like many boys his age, Mihir is fascinated with robots. But he took it to the next level and actually built a flying robot, much like the ones used in search and rescue missions, that was inspired by the way fruit flies detect and respond to threats. Mihir is also the winner of the very first Computer Science award, sponsored by Google.
  • 17-18 age category: Hayley Todesco (Alberta, Canada) for her project Waste to Water: Biodegrading Naphthenic Acids using Novel Sand Bioreactors. Hayley became deeply interested in the environment after watching Al Gore’s documentary “An Inconvenient Truth.” Her project uses a sustainable and efficient method to break down pollutant substances and toxins found in tailing ponds water in her hometown, a hub of the oil sands industry.
  • The Scientific American Science in Action award: Kenneth Shinozuka (Brooklyn, New York) for his wearable sensors project. Kenneth was inspired by his grandfather and hopes to help others around the world dealing with Alzheimer's. The Scientific American award is given to a project that addresses a health, resource or environmental challenge.
  • Voter’s Choice award: Arsh Dilbagi (India) for his project Talk, which enables people with speech difficulties to communicate by simply exhaling.

As the Grand Prize winners, Ciara, Émer and Sophie receive a 10-day trip to the Galapagos Islands provided by National Geographic, a $50,000 scholarship from Google, a personalized LEGO prize provided by LEGO Education and the chance to participate in astronaut training at the Virgin Galactic Spaceport in the Mojave desert.

Thanks to all of our young finalists and to everyone who participated in this year’s Google Science Fair. We started the Science Fair to inspire scientific exploration among young people and celebrate the next generation of scientist and engineers. And every year we end up amazed by how much you inspire us. So, keep dreaming, creating and asking questions. We look forward to hearing the answers.

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Automotive Marketing News

Smart's safety-centric hit

Smart now commands the No. 1 position with a spot meant to crack down on jay-walking.

3rd parties see their role sticking around

Third-party online shopping sites are likely to continue influencing auto shoppers for the foreseeable future, despite pledges by dealership groups such as AutoNation Inc. to rely less on them for prospects, two new studies say.

Can Cadillac make it in New York?

New Cadillac chief Johan de Nysschen confirmed to Automotive News last week that Cadillac is considering relocating some functions to New York.

AutoNation's brand building sets up more growth

Mike Maroone, COO of AutoNation Inc., says the nation's largest dealership group is meeting the goals of a multiyear $100 million branding campaign.

Scion retools its pitch to youth in comeback bid

Once-adorable Scion is entering its awkward tween years, but hasn't hit its growth spurt yet. Nancy Inouye, now in her second year as Scion's national marketing communications manager, says the brand is targeting millennials.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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