Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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2701 N. Rainbow Blvd.
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505-301-6369

Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Learn More About Digital Marketing... Watch the Video Referenced Below!

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Mike Elliott replied to Mike Elliott's discussion Just What Does a Car Salesman DO, Anyway?
"Brian, I was looking at your site. Now are you selling listings to Dealers? Is it nationwide or in a specific geographic area? Does your dealership experience help you in this new work?"
2 hours ago
Ryan Mayo is now friends with Ralph Paglia and Mike Elliott
4 hours ago
Ron Baker posted a status
"Started a new car show in Burlington Ontario Canada. Saturday July 11 on the main street of the City of Burlington www.burlingtoncarshow.ca"
8 hours ago
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13 hours ago
Sean V. Bradley's blog post was featured

Attention Autotrader, Cars.com, Car Gurus, Edmunds, Kelley Blue Book, Autobytel, Carsdirect & TrueCar…

http://www.InternetSales20Group.com 856-546-2440 #IS20G #NewYork Attention Autotrader, Cars.com, Car Gurus, Edmunds, Kelley Blue Book, Autobytel, Carsdirect & TrueCar…Car Dealers, I have worked with over 900+ dealerships and I have to tell you that one of the most inflammatory conversations is about 3rd Party Lead Source Providers and Online Classifieds. Almost EVERY NADA / NCM 20 Group, every Internet Sales 20 Group the subject comes up……See More
14 hours ago
Paul Potratz's blog post was featured

Do You Know The Truth?

Google has come up with a new factor to include when calculating rank and this time it has nothing to do with mobile. On this week's Hard Facts, see what your company needs to be doing to stay on top.See More
14 hours ago
Rebecca Kon's blog post was featured

How to Make Your Digital Dealership Inviting for Non-English Speakers

American online communication predominantly uses text in English. However, depending on your dealership’s location, your customer base could have more non-English speakers than English…See More
14 hours ago
Virgil Stanphill's blog post was featured

Over 254,000 Tons Of Waste Unleashed By Credit Card Processing

Over 4,000,000 TreesEvery year retailers, institutions, and small businesses use more than 254,100 TONS of paper to print non-recyclable receipts on thermal paper using a standard credit card terminal.Considering it takes 17 trees to make 1 ton of paper, it only takes a simple calculation to realize that's 4,318,000 trees we're cutting down for paper receipts each year (254,000 x 17) - trees that could be saved.Why Can't Credit Card Receipts Be Recycled?Most credit card receipts are…See More
14 hours ago
Mike Gorun's blog post was featured

Retention, Loyalty or Acquisition Marketing?

We all want new customers. And it’s certainly mandatory to retain a customer to create a loyal one. But how we market our dealerships is increasingly important -- as each form of marketing will deliver different results. The three terms: loyalty, retention and acquisition marketing, all have their own distinct meanings and should…See More
14 hours ago
Profile IconJohn Williams, nicole, Joshua genicoff and 6 more joined Automotive Digital Marketing ProCom
15 hours ago
Sean V. Bradley and Rikki are now friends
23 hours ago

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Attention Autotrader, Cars.com, Car Gurus, Edmunds, Kelley Blue Book, Autobytel, Carsdirect & TrueCar…

Posted by Sean V. Bradley on March 27, 2015 at 8:56pm 0 Comments

http://www.InternetSales20Group.com 856-546-2440

#IS20G #NewYork

Attention Autotrader, Cars.com, Car Gurus, Edmunds, Kelley Blue Book, Autobytel, Carsdirect & TrueCar…

Car Dealers, I have worked with over 900+ dealerships and I have to tell you that one of the most inflammatory conversations is about 3rd Party Lead Source Providers and Online Classifieds. Almost EVERY NADA / NCM 20 Group, every Internet Sales 20 Group the subject comes up… "Do we really need them"? or some horror story about this shady company, that condescending company, the vapor ware etc… Well,, Toni Anne Lupo Fardette of the Atlantic Auto Group (22 Roof Tops… BILLION Dollar Company). Had a GREAT IDEA… Lets Get ‪#‎AutoTrader‬, Cars.com, Car Gurus, Carsdirect.com, Autobytel,…

Continue

Do You Know The Truth?

Posted by Paul Potratz on March 27, 2015 at 11:28am 0 Comments

Google has come up with a new factor to include when calculating rank and this time it has nothing to do with mobile. On this week's Hard Facts, see what your company needs to be doing to stay on top.

How to Make Your Digital Dealership Inviting for Non-English Speakers

Posted by Rebecca Kon on March 26, 2015 at 2:45pm 0 Comments

American online communication predominantly uses text in English. However, depending on your dealership’s location, your customer base could have more non-English speakers than English speakers. 

It is for this reason that dealerships need to seriously consider translation for their main website and digital communications. By doing so, you will invite in more business from diverse shoppers and ultimately...bring in the most sales!

So how do you go about making your website and communications more inviting for non-English speakers? 

Check out these four…

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Over 254,000 Tons Of Waste Unleashed By Credit Card Processing

Posted by Virgil Stanphill on March 26, 2015 at 8:00am 0 Comments

Over 4,000,000 Trees

Every year retailers, institutions, and small businesses use more than 254,100 TONS of paper to print non-recyclable receipts on thermal paper using a standard credit card terminal.

Considering it takes 17 trees to make 1 ton of paper, it only takes a simple calculation to realize that's 4,318,000 trees we're cutting down for paper receipts each year (254,000 x 17) - trees that could be saved.

Why Can't Credit Card Receipts Be Recycled?

Most credit card receipts are non-recyclable because of the chemcials used to create them. The typical credit card receipt is printed using thermal paper. This paper is coated with a chemical called bisphenol-A (BPA).

BPA is an endocrine disrupter. Not surprisingly it has already been banned by the FDA for use in baby bottles as well as other everyday household goods. It mimics estrogen and causes…

Continue

Retention, Loyalty or Acquisition Marketing?

Posted by Mike Gorun on March 26, 2015 at 6:00am 0 Comments

We all want new customers. And it’s certainly mandatory to retain a customer to create a loyal one. But how we market our dealerships is increasingly important -- as each form of marketing will deliver different results. The three terms: loyalty, retention and acquisition marketing, all have their own distinct meanings and should be used to satisfy different goals and objectives. While they are often not distinguished differently within most dealerships, they truly have different meanings, and will generate different results.

 

According to the experts at the Cambridge Dictionary, the definition of customer loyalty is as follows:

 

“The fact of a customer buying products or services from the same company over a long period of time.”

 

According to…

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Guerrilla Marketing For Sales People

Posted by Paul Potratz on March 24, 2015 at 12:26pm 0 Comments

  • You need 20 points of engagement a day if you want people to notice you.
  • Learn what kinds of messages get the best responses.
  • Follow the 3 tactics in this video and you will see results in 90 days.

The Dealership Leaders of Today and Why I Only Hire Car Guys

Posted by Tyson Madliger on March 20, 2015 at 2:21pm 5 Comments

I learned something very important this week. Everyone who has the automotive industry in their blood is a "car guy". It has nothing to do with your gender. In the 21st century, most gender roles are meaningless, even in our industry.

We've had the pleasure of hiring two of the best car guys in the industry in the past year. Last year (almost to the day) we hired Subi Ghosh to run marketing. Since then, she's brought so much more to the table that we promoted her to Executive Vice President and positioned her to represent us at NADA as well as upcoming conferences like Digital Dealer, Insight15, Innovative Dealer Summit, and the Women in Automotive Conference for which she is on the board.

This week, we…

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Top Ten Blogs and News for Auto Dealers: March 14 - 20

Posted by Lisandra Ramos on March 20, 2015 at 1:15pm 0 Comments

Congrats, Auto Professionals -- you made it to Friday! Before going into weekend mode, don’t forget to catch up on the latest automotive news and blog posts!



In this edition, learn what 3rd party vendor is changing its brand identity, how to get ready for Google’s newest mobile update, why your Facebook page should lose “Likes”, and more! Let’s get started:





10. Car dealers looking to loosen automakers' grip

Some automotive dealerships are looking for cost-effective ways to buy materials. However, branding and other factors make bypassing approved vendors…

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The Science Behind Dealer Chat

Posted by Jeffery Sterns on March 19, 2015 at 3:55am 5 Comments

Dealer chat isn't rocket science. It's not brain surgery. It's pretty straight forward. However, there's more that goes into the development and improvement of chat than most dealers know.

It's not a static concept. In other words, one does not simply build the perfect chat solution. There are too many things that change inside and outside of the technology that makes it imperative that chat companies stay diligent with their development and advancements.

For example, the mentality of the consumers' style of interaction is constantly changing. As we've discussed in the recent past, chat is very much like texting. This is the case today and chat companies need to keep this in mind…

Continue

Pinterest – It’s Not Just For Women

Posted by Lisa Paolino on March 18, 2015 at 12:23pm 0 Comments

If you asked a room full of women how many of them were on Pinterest, it wouldn’t be surprising to have most of them raise their hand.  They love the recipes, crafts and clothing ideas.  But there’s so much more to it. 

What is Pinterest?  Think of it as an online cork board, where you have pinned photos of your favorite things.  When you are online doing research and you find something you like, you can pin it to a board and keep track of it.  A board is a way of organizing the things you’ve collected, something like placing it in a file cabinet.  And now all those favorite things are online, in one place.  How’s that for organization!

Let’s say you’re planning a wedding.  You can create a “My Fabulous Day” board on Pinterest and pin your ideas that you find online.  You can also find…

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ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

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ADM Professional Community Blogroll:
1. Social Media Optimization 

3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

7. Toyota Community

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9. Toyota Social Media

10. Social Media Marketing 

11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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