Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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Automotive Marketing Professional Community Serves Car Dealers

Official ADM Hash Tag: #ADMPC

Benefits of ADM Professional Community Membership:

  • Access to exclusive content
  • Publish your own content
  • Download Files for Editing and use in your dealership
  • Comment on articles, videos, charts and forum posts
  • Start an ADM Group, control who becomes a member
  • Access to Special Pages
  • Receive notifications on your favorite topics
  • Network with peers and use their content
  • Participation in contests and see survey results
  • Make requests to ADM Editors and Industry Thought Leaders
  • Personal Assistance from ADM Community Leaders

Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

Professional Community

AutoDigitalMarketing@Gmail.com

2701 N. Rainbow Blvd.
Unit 2202
Las Vegas, NV 89108
505-301-6369

Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Learn More About Digital Marketing... Watch the Video Referenced Below!

Latest ADM Activity - Click "More" at bottom!

Na updated their profile
1 hour ago
Carl Maeda commented on J.D. Rucker's blog post Straight to Inventory versus Landing Pages for PPC
"Great article JD! You should also consider the actual ad itself.  The Ad is just as important as the keyword.  The ad could help filter out intents if multiple intents exist for a keyword and it could also help people decide which ad they…"
17 hours ago
Tyson Madliger liked J.D. Rucker's blog post Straight to Inventory versus Landing Pages for PPC
21 hours ago
Tom Gorham liked J.D. Rucker's blog post Straight to Inventory versus Landing Pages for PPC
22 hours ago
J.D. Rucker posted a blog post

Straight to Inventory versus Landing Pages for PPC

There have been several studies in the automotive industry that have conclusively answered this question with hard data and compelling reasons why it is the way it is. Unfortunately, these "conclusive" studies often point in opposite directions and always seem to be conducted by companies that lean in one direction or the…See More
Saturday
jozim eugenio posted blog posts
Friday
Tyson Madliger liked Ralph Paglia's blog post Social Media Retargeting Ad Campaigns Most Cited For Budget Increases
Friday
Tyrus McCormick commented on Dana Detrick-Clark's blog post The Difference Between Content Marketing and Digital Marketing and Why You Need Both
"Thanks - Good Article and even more to think about. Funny, I had once compared content to a "picnic basket" to someone once, rather than a birthday cake!"
Friday
Tom Gorham liked Ralph Paglia's blog post Social Media Retargeting Ad Campaigns Most Cited For Budget Increases
Friday
Rahul Paul posted a blog post

Service Your Mercedes Regularly To Enhance Performance

Owning a luxury car is the stuff of dreams for many. Not many people can however achieve this dream in their lifetime. And among those who achieve their dreams of owning a great luxury car, it is the Mercedes which rules the roost. There is something poetic in the name, ‘Mercedes’ itself. Once you own a Mercedes you will naturally become the envy of many. However, owning a Mercedes and taking care of it are two different aspects. For the Mercedes to function to its optimum capacity and for it…See More
Friday
J.D. Rucker posted a discussion

Yet another question about TrueCar sentiment

This has been covered a million times I'm sure. I hate asking for further input but I've never really concerned myself with them until now. After reading an interview with the CEO, I'm starting to have concerns. Is this common? What do dealers think about TrueCar? Friend? Foe? Please post your thoughts. I think it's time for me to chime in on the discussion but I want to get some feedback from the industry first. Thank you in advance for your comments.See More
Friday
Sharon Barsch commented on Dana Detrick-Clark's blog post The Difference Between Content Marketing and Digital Marketing and Why You Need Both
"I have found it has to be a nice balance between both. I use our digital marketing agency and mirror their vision for the month with my inbound marketing. Great piece. Thanks for sharing"
Thursday
Sharon Barsch liked Dana Detrick-Clark's blog post The Difference Between Content Marketing and Digital Marketing and Why You Need Both
Thursday
Sharon Barsch liked Ralph Paglia's blog post Social Media Retargeting Ad Campaigns Most Cited For Budget Increases
Thursday
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J.R. Batchelor's blog post was featured
Thursday
Ralph Paglia posted a blog post

Social Media Retargeting Ad Campaigns Most Cited For Budget Increases

Automotive Marketers are Most Likely to Increase their Social Retargeting Advertising Spend in 2015-2016Do you use retargeting? If not, you’re part of a small group of marketers who don’t, based on an August 2014 study by Marin Software.Fully 88% of US marketers polled used retargeting, and the majority of…See More
Thursday
Dana Detrick-Clark commented on Dana Detrick-Clark's blog post The Difference Between Content Marketing and Digital Marketing and Why You Need Both
"Thank you, Tom! I believe the most important thing we can share with our prospects and partners is clarity. When we demystify these concepts and speak the same language, the door to creativity and results opens!"
Thursday
Profile IconDana Detrick-Clark and Patrick Nash joined Ralph Paglia's group
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Content Marketing

What is Content Marketing?Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable customer…See More
Thursday
Dana Detrick-Clark liked Cory Mosley's video
Thursday

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Social Media Retargeting Ad Campaigns Most Cited For Budget Increases

Posted by Ralph Paglia on July 2, 2015 at 2:00pm 0 Comments

Automotive Marketers are Most Likely to Increase their Social Retargeting Advertising Spend in 2015-2016

Do you use retargeting? If not, you’re part of a small group of marketers who don’t, based on an August 2014 study by Marin Software.

Fully 88% of US marketers polled used retargeting, and the majority of respondents who hadn’t implemented retargeting appeared to have caught on to the trend: 56% were planning to start executing the tactic within 12 months.



Display was the most popular channel for retargeting, used by 81% of marketers.

Search came in second, at 77%, while social, mobile and video trailed behind. However, Marin expected spending on…

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AutoMarketer Problems Using Social Media Analytics

Posted by Ralph Paglia on July 1, 2015 at 11:30am 0 Comments

5 Big Problems with #AutoMarketing Professionals using Social Analytics

Screenshot 2015-02-26 12.53.48

Re-post of article written by …

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The Difference Between Content Marketing and Digital Marketing and Why You Need Both

Posted by Dana Detrick-Clark on June 30, 2015 at 1:33pm 4 Comments

by Dana Detrick-Clark

Whether you're a high level, seasoned marketing professional within your organization, a beginner learning how to create marketing channels for your new venture, or anyone in between, you're inundated daily with buzzwords that can start to get a little too "gray area" in their definitions, leaving you confused as to what you really need, and what you don't.

Two such areas of marketing are Content Marketing and Digital Marketing. If you're not personally familiar with either, at first glance, they can seem to be interchangeable. This…

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Your Reputation Your Success

Posted by Jonathan Floyd on June 30, 2015 at 10:00am 0 Comments

According to Wikipedia* Reputation Management is the influencing and/or control of an individual's or business's reputation.

Reputation Management - Do You Know How Your Business Is Perceived? 

To better your business reputation, make sure you follow up with your customers. This is especially the case if your business is larger. You need to make them feel important. Consider following up with them with automated systems you put in place. Get feedback of your services and goods while you do it.

When it comes to dealing with negative content about your brand online, the best defense is a good offense. Any negative feedback is sure to be lost in a sea of positive feedback, so make sure there is plenty of it. Make sure your content is always fresh so that older, negative things fade to the bottom of search pages.

Pay attention to social media forums. Most…

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5 Star Review Videos Why Do You Need Them?

Posted by Jonathan Floyd on June 30, 2015 at 9:30am 0 Comments

Bring on More New Customers

Visitors are 144% more likely to purchase a product after seeing a video.

  • Easier 1st Page Google Ranking

    A web page with video is 53 times more likely to achieve a page one listing on Google.

  • Better Results Than Text

    Videos in search results have a 41% higher click through rate than text results

  • Video Taking Over…

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5 Simple Link Building Strategies for Small Businesses

Posted by Mark Frost on June 30, 2015 at 8:04am 0 Comments

When someone new to digital marketing reads about link building strategies, it’s likely a confusing and stressful experience. The reason is, most people try to complicate the process to sell services by convincing you there’s something proprietary about their methods.

Now, most businesses should consider SEO or link building services if they want to get results, but the cost is something many small businesses simply can’t afford. But instead of just forgoing link building altogether, you need solutions that fit your business, right?

That’s why I’ve put together a list of five simple link building strategies that small businesses can start immediately. So take…

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Your Customers Are Talking To You. Are You Listening?

Posted by Paul Moran on June 30, 2015 at 5:30am 0 Comments

One of the key metrics to look at when gauging the health of your Facebook page is the “People Engaged” metric. This tells you how many of your pages’ fans are interacting with you, as well as those that are interacting but are not fans of your page. The higher that percentage, the more organic reach your posts will achieve. You obviously want people talking about your business, that’s a given. But equally important is that you pay attention to people who are directly interacting with your page. Consumers increasingly use social media to ask questions about products, to get assistance, or to share experiences – both positive and negative. In today’s connected world, these consumers expect you to interact and quickly respond to them.  In their eyes, social media is simply an extension of your customer…

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Why Social Trumps Search for Paid Inventory Shopper Traffic

Posted by Jeff Glackin on June 28, 2015 at 10:30pm 3 Comments

It’s no secret I have never been a huge fan of PPC or Google Adwords. Don’t get me wrong, I feel they have their place but what I have typically struggled with is the lack of transparency in this area of digital marketing. Dealerships have blindly set budgets not even knowing the fees being charged by their vendor or the true results of the campaigns placed on their behalf.

  

After reading this post on the Moz blog, it just dumped fuel on my fire. I recently heard Gary Vaynerchuk call Google Adwords traditional advertising. I love that guy! He recently just shifted two million dollars from Google to Facebook. I am seeing dealerships start to make that same shift. Here’s…

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Make sure your mobile chat is MOBILE: 4 success killers

Posted by Big Tom LaPointe on June 28, 2015 at 3:00am 0 Comments

It sounds simple enough, but are you sure your dealership live chat appears on mobile devices? More and more I talk to dealers who say they are happy with their chat, yet their chat icons do not appear on their shoppers’ mobile devices. And often when they do, the chat windows are the same ones served on desktop computers, so they are oversized and typically extend off the screen.

I understand that website chat is a small part of the marketing picture for dealers, but a high-performing chat can generate as much a fifty percent increase in website contact lead forms, so ensuring it also operates efficiently on mobile devices is critical, with half or more of unique website visits coming in the form of…

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ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.

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Created by Ralph Paglia Jan 16, 2009 at 10:24am. Last updated by Ralph Paglia May 10, 2010.

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ADM Professional Community Blogroll:
1. Social Media Optimization 

3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

7. Toyota Community

8. Kia Community 

9. Toyota Social Media

10. Social Media Marketing 

11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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