Automotive Digital Marketing ProCom

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Automotive News Videos

Chrysler 200 Rollaway Risk (2/27/15)

Recall follows reports of cars not shifting into park; Nissan pushing ahead; GM Thailand cuts; shoppers' best source.

Weatherproof Sales Month? (2/26/15)

Defying snow, slow ports, rising gas prices; Audi tests 'chairless chairs'; rocket scientists to aid Takata probe.

Audi's Fastest Production Car (2/26/15)

Top R8 has 610-hp engine; Ford adding 400 jobs; GM to close Indonesia plant; Takata told to save parts; Porsche spruce-up.

Lexus Extends Win Streak (2/25/15)

Brand again tops dependability study, Scion soars; GM production cuts; refining Tata Nano; warp-speed McLaren; Porsche pair.

Buick Breaks Through (2/24/15)

Brand lauded by Consumer Reports; Toyota's earnings edge; Nissan Sway concept; Mazda, DeLorean vet Dick Brown, 81.

Top 5 Most Popular Automotive Marketing Videos of Past 30 Days

3. Sacred Cows

Added by Cory Mosley on January 28, 2015

4. Don't Judge a Book By It's Cover

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Auto Industry Marketing and Advertising News

Lincoln hijacks Cadillac's 'Dare Greatly' tagline

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Lincoln piggybacked on Cadillac's "Dare Greatly" tagline in Internet search results. A day after Cadillac began its new ad campaign during the Oscars, typing the tagline into Google returned Cadillac and Lincoln as the first paid results.

Continue reading Lincoln hijacks Cadillac's 'Dare Greatly' tagline

Lincoln hijacks Cadillac's 'Dare Greatly' tagline originally appeared on Autoblog on Tue, 24 Feb 2015 13:01:00 EST. Please see our terms for use of feeds.

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Luxury carmakers make way more than just cars

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Automakers can bring in some serious money from licensing out their names. It can also keep a defunct brand in the public eye.

Continue reading Luxury carmakers make way more than just cars

Luxury carmakers make way more than just cars originally appeared on Autoblog on Tue, 24 Feb 2015 10:31:00 EST. Please see our terms for use of feeds.

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Cadillac CT6 shows its face in 2015 Oscars ad [w/video]

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Cadillac spiced up tonight's Oscars' broadcast, giving viewers their first look at the brand's flagship CT6 as part of a 60-second spot.

Continue reading Cadillac CT6 shows its face in 2015 Oscars ad [w/video]

Cadillac CT6 shows its face in 2015 Oscars ad [w/video] originally appeared on Autoblog on Sun, 22 Feb 2015 21:15:00 EST. Please see our terms for use of feeds.

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Latest ADM Activity - Click "More" at bottom!

Hannah Philpott posted a status
"Thanks to CarLister the first 50 dealers & managers to fill out the form at http://goo.gl/2T1tOc will get info on free airfare #INSIGHT15"
36 minutes ago
Mike Elliott replied to Mike Elliott's discussion Car Salesman Confidential: Why I'm Better Than The Internet
"I agree, most customers don't like haggling. Referencing back to the dealership in my county that we've bought from repeatedly, their most memorable feature for me is the quality and honesty of their service department. The service reps…"
59 minutes ago
Mike Elliott replied to Mike Elliott's discussion 5 Traits Of Customer-Focused Companies
"thanks for posting. I agree that scalability IS a crutch. If you want your company to be a certain way bad enough, you CAN make it happen."
1 hour ago
Mike Elliott posted a discussion

Breakthrough: Use Millennial Marketing to Reach Boomers

How can you use the same tactics to reach both Millennial consumers and Baby Boomers?Anyone who reads my columns frequently, or sees me speak at conferences, knows that I am a huge fan of "generational marketing." At my last keynote on this subject I suggested that if you are looking to create a killer marketing strategy, start by gathering one person from every generation in a room, gave them all an iPhone, and ask them how/why they would use it. Within 15 minutes you would understand how…See More
1 hour ago
Mark Dubis posted blog posts
4 hours ago
Jennifer Czop updated their profile
4 hours ago
Lisandra Ramos posted a blog post

Risky Business: 3 Ways a Bad Outsourced Chat Team Can Hurt Your Sales

We’ve said it before, and we’ll say it again: not all chat providers are the same. Vendor priorities vary, software technology can be user-friendly or not, not all providers hire chat teams within the US, and the quality of managed chat conversations are not equal.In fact, a bad managed chat service can be detrimental…See More
4 hours ago
Donald Heslop posted a blog post

What Your Customer Says About You IS More Important......

In the world of business, it is very important if you know how to effectively use the right marketing technique. These days most of the businesses know the significance of using digital marketing or online marketing to promote products or services. This is because if you will have a good presence online, it can be an…See More
7 hours ago
J.D. Rucker liked Tyson Madliger's blog post A Vendor's Top Priority Should be Helping to Sell More Cars
8 hours ago
Bella Edward posted a blog post

Volkswagen Cars Between 5 To 10 Lakh

Volkswagen is a name that identifies with super performance, reliability and advanced technology taken to life by advanced engineering techniques. While the German manufacturer has its name etched in golden words in the history of car manufacturing, its entry into the Indian market has allowed us to witness the launch of some spectacular mid-level vehicles, especially in the sweep of hatchbacks. Hence; if you are eyeing on some mid-range hatchbacks and sedans, you can defintely check out the…See More
11 hours ago
JamesAndew posted a blog post

Automotive Repair Equipment Financing

The very competitive automotive repair industry depends highly on sophisticated equipment which is very expensive. Automotive repair equipments like hydraulic lifts, alignment equipment etc play a vital role in the business operations of this industry. Although expensive, they are indispensable in various repair services. Therefore automotive repair equipment financing is assuming greater importance in the automotive repair industry.The traditional lending institutions may not be willing to…See More
12 hours ago
Tom Gorham liked Ken Kolodziej's blog post 5 Reasons Data is a Savvy Car Dealer's Best Friend
19 hours ago
Jody DeVere posted a blog post

Jody DeVere 1 of 5 Influencers changing the auto industry today, says Automotive News

The age of social media is upon the auto industry. The eloquence of a beautiful picture or carefully chosen words when shared with a community can exert a powerful influence. Influencers are proliferating in the auto world, bringing change in myriad ways. Automotive News spoke with a handful of them to learn what they’re…See More
22 hours ago
Elyse Grassmuck posted a status
"For dealers who havent invested in mobile advertising, time to pull your heads out. Demand Local offers a mobile solution, so call me."
yesterday
Elyse Grassmuck and Ralph Paglia are now friends
yesterday
Profile Iconguy shamir, Tom O'Brien, JamesAndew and 5 more joined Automotive Digital Marketing ProCom
yesterday
Erika Kay Simms liked Tyson Madliger's blog post A Vendor's Top Priority Should be Helping to Sell More Cars
yesterday
Richard Holland posted a blog post

How Customer Training Leads To Retention

With almost everything consumers purchase, there’s an owner’s manual or set of instructions for them to use.  For decades, car manufacturers have included an owner’s manual with new vehicles. Sadly, it is no secret that this tidy three hundred-page booklet is one of the least read publications produced in mass quantity.  Some car…See More
yesterday
Jeff Glackin shared Tyson Madliger's blog post on Facebook
yesterday
Tyson Madliger posted a blog post

A Vendor's Top Priority Should be Helping to Sell More Cars

"We can't sell the cars for you, but we can help get you more opportunities."I've heard that line dozens of times from many different vendors. I've actually said it myself at times over the last two decades on the vendor side of the automotive industry. Today, I'm here to tell you that it's not true. We really can and should…See More
yesterday

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ADM Blog Posts

The Proof Behind Website Personalization – Why Your Dealership Needs to Personalize or Perish

Posted by CDK Global on February 20, 2015 at 2:00pm 0 Comments



Megan Duncan,Digital Solutions Consultant
by Megan Duncan, Digital Solutions Consultant



Thinking differently can cause some anxiety. Just ask Katie Couric & Bryant Gumbel circa 1994. Remember the Super Bowl commercial about the advent of the Internet?

But there's no escaping the fact that the landscape of digital marketing is evolving due to the increased connectivity of content hungry consumers devouring information from around the web. Today’s…

Continue

Trucks Add Fuel To Lease Fire

Posted by John Sternal on February 20, 2015 at 1:30pm 0 Comments

Swapalease.com, the nation's largest online lease marketplace, compared truck inventory and consideration data from 2014 against 2012 and found that there has been a significant increase in the number of shoppers driving truck leases, and those looking for truck leases.

Topping the list is the Chevy Silverado, which has seen a 286.4% jump in Swapalease.com inventory, and an 89.6% increase in shopping consideration over the last two years.



Here are numbers on four of today's popular trucks showing an increase in lease activity on the Swapalease.com marketplace:



                                      Percent Change From 2012 to…

Continue

Shiny Objects and Technology

Posted by Stan Sher on February 19, 2015 at 11:50pm 0 Comments

Tools to Increase Your Business Aren’t Worth Much Without Follow-up and Training

The recent NADA Convention is over. As always, there was plenty of information to gain and a lot of shiny objects being displayed. Dealers and major executives were out with their checkbooks looking for ways to increase their business in 2015. There were countless vendors that offered websites, digital marketing (reputation management, SEO/SEM, social media, etc.), CRM, equity mining, mobile, trainingconsulting, and much more.

What shiny objects did your dealership sign up for? How will your staff use these shiny objects?…

Continue

5 Reasons Data is a Savvy Car Dealer's Best Friend

Posted by Ken Kolodziej on February 19, 2015 at 8:45pm 0 Comments

The phrases "big data" and "business intelligence" have seen their share of overuse in the digital age. The car business is the exception in many ways because nearly everyone south of the OEM level has not fallen…

Continue

Gallery View: How Craigslist Continues to Become More Shopper-Friendly

Posted by Jim Jabaay on February 19, 2015 at 8:07pm 0 Comments

For over a decade, Craigslist has been one of America's favorite ways to shop for cars. It has the raw subtlety of old newspaper classified ads while maintaining the digital benefits such as keyword searches and dense amounts of information on the vehicle, particularly through images.

Now, the platform is gaining even more users thanks to "Gallery View" on vehicle listings pages. This gives a dealership the ability to truly highlight their vehicles utilizing photos. These photos have always been an important part of the individual listings themselves, but now dealers can draw more attention to their cars while people are still search through listings. Gallery View makes the use of proper images more important than ever before.

It's not just a matter of taking the right…

Continue

What Does Cheating Teach Your Employees?

Posted by Richard Holland on February 19, 2015 at 6:00am 0 Comments

Automotive News recently carried a story about a lawsuit filed by Subaru of America against one of their franchisees. The lawsuit accuses a Southern California dealership of falsifying 224 CSI surveys in an effort to increase their CSI scores. This was after being issued a warning by the OEM in 2012 for past poor CSI performance. According to the article, when surveys arrived via email from the manufacturer, the dealership would then allegedly have employees fill them out at a neighboring dealership (that was also part of the same group). Apparently, as many as 12 employees were tasked with completing and submitting these surveys, which to me illustrates a massive failure in leadership – should it…

Continue

Automotive Marketing: How to Win Over Multitasking Shoppers

Posted by Rebecca Kon on February 18, 2015 at 2:30pm 0 Comments

Do you ever have those days where you have a million-and-one things to do, and haven’t the slightest idea how to get it all done other than to do multiple things at once? 

If you answered yes, you might not be surprised to learn that your online shoppers have this problem too. Time is of the essence, and we’re all busy, busy, busy.

But in order to gain more business from the busy crowd, your dealership needs to find ways to grab their attention and make their time worthwhile.

So how do you accomplish this?

It’s simple. You offer your shoppers ways to get their other tasks done while they are trying to buy a car or service, and as a result - you win their business!

Let’s take a look at a few ways for how your dealership might effectively execute an automotive…

Continue

Conversation Marketing: The Web is a Table for Two

Posted by Lisandra Ramos on February 16, 2015 at 12:00pm 0 Comments

We’re only two months into the year, and already the marketing world is abuzz with new terms that have been slowly sneaking their way into daily articles and brainstorming meetings.

I was actually reading a Contently article called “10 Content Marketing Buzzwords You’re Going to Hear Way Too Much This Year” when I first saw the term “conversation marketing” -- and after some research, I think it might be the buzzword of 2015.

 

What is Conversation Marketing?

Conversation marketing is when you observe your audience’s interactions on your website, and “respond” to those actions by making changes to your website to drive more…

Continue

Mike Esposito to Present "A Better Way to Customer Loyalty" to Auto Dealers Attending INSIGHT15

Posted by Mike Esposito on February 16, 2015 at 7:01am 0 Comments

FOR IMMEDIATE RELEASE

ALBANY, N.Y. – February 16th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) today announced its President and CEO Mike Esposito will speak at the INSIGHT15 Customer Loyalty and Retention Conference, March 24th through March 26th at the Rosen Shingle Creek in Orlando, FL. Esposito will present "A Better Way to Customer Loyalty: Focus on Employees First, Customers Second" to auto dealers attending the conference.

 

"Auto/Mate has no customer loyalty products or programs to promote, so what dealers will learn are pure management and leadership principles that will transform an organization," said Esposito, "True customer loyalty begins with the relationships that your employees have with your…

Continue

The Most Important Metric In Gauging Video ROI

Posted by Timmy D. James on February 16, 2015 at 6:00am 0 Comments

The question most pondered by businesses when advertising is perhaps the most important:

 

“What is my ROI?”

 

It doesn’t matter whether we’re discussing television ads, radio, 3rd party leads,

that gorilla on top of your building, or the contest you’re running on social media; all roads lead back to the ability to answer that one simple question. Dealers and their vendors use call tracking numbers, unique landing pages, and a plethora of reports to justify the monthly expense of any given marketing campaign. Some dealers swear that a product or service works, while others might complain that it does not.

 

In the case of video marketing, if you don’t believe or are unsure about its effectiveness, there’s one simple metric that you should take a look…

Continue

Automotive Thought Leader Journal

Automotive Marketing and Car Dealer News from AutoBlog

Lincoln hijacks Cadillac's 'Dare Greatly' tagline

Filed under: , , ,

Lincoln piggybacked on Cadillac's "Dare Greatly" tagline in Internet search results. A day after Cadillac began its new ad campaign during the Oscars, typing the tagline into Google returned Cadillac and Lincoln as the first paid results.

Continue reading Lincoln hijacks Cadillac's 'Dare Greatly' tagline

Lincoln hijacks Cadillac's 'Dare Greatly' tagline originally appeared on Autoblog on Tue, 24 Feb 2015 13:01:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Google Blog Articles, News and More

Rethinking office space

Not the sexiest title for a blog post, I know. But as we’ve inhabited a variety of workplaces—including a garage in Menlo Park, a farmhouse in Denmark and an entire New York city block—we’ve learned something about what makes an office space great. And we’re excited to put that into practice, starting here at our home in Mountain View.

Today we’re submitting a plan to redevelop four sites—places where we already have offices but hope to significantly increase our square footage—to the Mountain View City Council. It's the first time we'll design and build offices from scratch and we hope these plans by Bjarke Ingels at BIG and Thomas Heatherwick at Heatherwick Studio will lead to a better way of working.
A rendering of our proposed new campus. See more images on Google+

The idea is simple. Instead of constructing immoveable concrete buildings, we’ll create lightweight block-like structures which can be moved around easily as we invest in new product areas. (Our self-driving car team, for example, has very different needs when it comes to office space from our Search engineers.) Large translucent canopies will cover each site, controlling the climate inside yet letting in light and air. With trees, landscaping, cafes, and bike paths weaving through these structures, we aim to blur the distinction between our buildings and nature.

Of course, this project is about much more than just office space; it’s about doing more with the local community as well. So we’re adding lots of bike paths and retail opportunities, like restaurants, for local businesses. We also hope to bring new life to the unique local environment, from enhancing burrowing owl habitats to widening creek beds. And we’re committed to do everything we can to save energy—our recent agreement to offset our energy consumption in North Bayshore with renewable energy includes the development of this proposal.

We chose Mountain View for our headquarters 15 years ago because we love the beauty of the bay, the close proximity to great universities, the family-friendly environment and the chance to work in a city at the heart of Silicon Valley. Today, we want to create office spaces that don’t just provide a great home for Google, but which also work for the city that has given us so much.

We look forward to working with our neighbors at the City Council on this proposal—and the future of Mountain View’s North Bayshore.

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Internet Sales Manager Resources and Blogroll

ADM Professional Community Blogroll:
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3. Persuasive Concepts Social Marketing  

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5. Ford Community 

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Automotive Marketing News

Mini designers dream up a racy Clubman for 'Gran Turismo 6' video game

Mini has joined a growing list of automakers that have released high-performance concepts for 'Gran Turismo 6' on the PlayStation 3 game system.

Fiat Chrysler to review its digital agency business, report says

Fiat Chrysler Automobiles has begun a digital agency review, people familiar with the matter told Advertising Age, an affiliate of Automotive News.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

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