Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Official ADM Hash Tag: #ADMPC
Benefits of ADM Professional Community Membership:
PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC
2701 N. Rainbow Blvd.
Las Vegas, NV 89108
Editor, Social Media
Editor, Reputation Management
Editor, From The Trenches
Editor, GM's Perspective
Editor, Vehicle Presentation Videos
Editor, Video SEO
Editor, Content Marketing
Added by Jasen Rice on August 3, 2015
Added by Jasen Rice on August 17, 2015
Added by Craig Lockerd on August 31, 2015
Added by Mike Esposito on August 21, 2015
Added by Paul Moran on August 28, 2015
Added by Jeff Glackin on August 21, 2015
Added by Thomas Morris on August 30, 2015
Added by Ralph Paglia on August 15, 2015
Added by J.D. Rucker on August 14, 2015
Added by Joseph Little on August 24, 2015
Added by Joseph Little on August 26, 2015
Added by Paul Potratz on August 21, 2015
Posted by John Nelson on August 25, 2015
Added by Ralph Paglia on August 11, 2015
Started by Garry House in Uncategorized or Does Not Fit Into Any Pre-Defined Category Aug 27. 0 Replies 0 Likes
Started by Garry House in Uncategorized or Does Not Fit Into Any Pre-Defined Category. Last reply by Scott Distel Aug 10. 1 Reply 0 Likes
Started by James A. Ziegler in AUTO INDUSTRY NEWS - Discussions about Auto Industry, including dealerships, car companies and government, but not about suppliers (see cetegory). Last reply by James A. Ziegler Jul 30. 3 Replies 1 Like
Started by J.D. Rucker in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices. Last reply by Alexander Lau Jul 17. 7 Replies 3 Likes
Started by J.D. Rucker in DEALERSHIP TRAINING and CONSULTING SERVICES - In-Dealership Training, Web Learning Tools, Digital Marketing Consultants, BDC Installation Services, DVD Based Learning and Online Webinars. Last reply by Ralph Paglia Jun 30. 1 Reply 0 Likes
Started by Garry House in Uncategorized or Does Not Fit Into Any Pre-Defined Category Jun 23. 0 Replies 0 Likes
Started by Chip Dorman in Uncategorized or Does Not Fit Into Any Pre-Defined Category Jun 22. 0 Replies 0 Likes
Great News! (for real)
For the past 30+ years I have valiantly stood up for the auto industry as a whole, and car dealers more specifically when it comes to the many disparaging survey results and market research which showed poor results for automotive... Using the BDC standard phone call intro, "I have great news!" may actually be justified in this case. The latest consumer poll…Continue
In a recent webinar, “The 4 Best Kept Secrets of Mobile Live Chat Success" Todd Smith, CEO of ActivEngage, tells a story about the large number of shoppers today using chat who give the name "Bob" when they first start a conversation. This is a testament to the fact that most shoppers chat because it’s a way to get information without revealing too much about themselves upfront. They want to remain anonymous.
However, a sales rep cannot sell a car to someone who is unwilling to share personal information. You need a lead. A legitimate name, phone number, and email address.
So how does a live chat conversation get a shopper from “Bob” to Robert Smith? How do you turn an anonymous website visitor into a qualified buyer?…Continue
Today’s consumers are more modern, digitally-connected and always on-the-go. To target today’s auto shoppers, dealers must also follow suit – which means being on-line and becoming just as digitally connected. And dealers are listening. In fact, according to research by eMarketer, digital spend is on the rise and will only continue to climb over the next 5 years.
According to Google stats, 82% of car buyers are in the market for three months or less will use seven or eight digital sources on average.
Here are 4 essential steps to become super savvy at digital marketing and ultimately, drive more cars off your…
Guest Blogger today: Kristin Huntley, Director of Content and Marketing
This week, Instagram announced they are expanding their format to allow for portrait and landscape photos and videos, as well as the traditional square posts users are accustomed to. Instagram stated that one in five posts shared is not in square format, prompting this update in order to make posting easier and more fun for all users. To maintain its clean grid feel, posts will appear as center-cropped squares. For video formats on Instagram, this newest update allows for an even more cinematic experience than ever before. Dealerships…Continue
Blogging for business is by no means a new phenomenon. It's been talked about for years now, and I'm sure most of you reading this have tried blogging, whether in your free time or for a business.
But while the craze around blogging has died down as it becomes more acceptable, there are still plenty of people out there skeptical about blogging and its potential benefits. In this post, I'll show you how to get started so you can be on your way to developing a more advanced and successful digital marketing strategy.
Every business's site should have a set of main pages that act as the gatekeepers of information. These offer information about your business, its services, and help assure potential customers that they're choosing the right business based on their…Continue
Here’s some honest for you. I avoided writing this post because I’ve been going through a lot of change over the past 4 years and I’m tired. I crave the blissful ignorance of imagining I don’t have any major blind spots at the moment. I want to not knowwhat I need to work on for a hot second…but that is not the path I’ve committed myself to, and it’s not the path to growth or success. I’m all in on becoming the best version of myself and there’s no turning back. So who’s with me? Let’s get started.
I said it in my session, and I will say it again…there is only one thing every woman who wants to be successful must fully commit herself to, and that is embracing change. Change is really the only constant in life. And change requires focused mental,…Continue
Companies increasingly invent new and creative ways to earn loyalty from their customers. Every year we hear of companies pulling off interesting and creative ways to gain exposure and foster loyalty through acts of kindness, goodwill or just being fun. For the fourth consecutive year, Uber became the ice cream man. It seems that every year for the past four years, Uber holds what it calls an “ice cream social.” On this day, the Uber app opens up a new feature - rather than simply being able to choose which type of Uber you want, on that day you can order up some ice cream. For $25, Uber will send one of its drivers to your house, workplace or wherever you wish and hand deliver five ice cream treats in a goodie bag all from an “Uber Ice Cream” branded vehicle. Needless to say, people went crazy…Continue
What is PowerDealer?
In addition to being where I work, PowerDealer is an app that is best described as Web-based dealer management software that provides car dealers with access to their own dealership's retail transaction data, alongside those same data points aggregated from over 11,000 dealerships in North America.
Besides your own dealership, or your dealer group's multiple roof-tops, car dealers and authorized managers can see how their store compares with other dealerships by franchise. The performance metric comparisons provided by the PowerDealer dashboard are the single most accurate management performance benchmarks in the auto industry. They are based on more than 117 million new and used vehicle sales, with the numbers and data points…Continue
More people in the world own smartphones than toothbrushes, so if your dealership isn’t already taking notice of the impact mobile marketing has on today’s shoppers, it’s time to sharpen the focus and zero in on how technology and convenience are changing the way consumers are shopping. Businesses across the globe know that adapting and changing along with consumers is key when it comes to being successful, and everyone knows that today’s market is fast-moving and continually changing. In order to compete and grab the attention of potential customers, you’ll need to reach them where they are shopping and researching—and the statistics tell us shoppers are increasingly using their mobile devices to help…Continue