Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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by Ralph Paglia CDK Global - Formerly ADP Dealer Services | Cobalt For more information visit: http://CDKglobal.com

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CDK Global posted a blog post

What Women Want: How to Connect with The Modern Female Car Buyer

by Marissa Dogeagle Smith, Account Advocate at CDK DigitalHow well do your website content and staff appeal to the modern female car shopper?There’s been some great discussion lately about how to …See More
39 minutes ago
Hannah Philpott posted a status
"Talk about a Throw Back Thursday...November 2003! Thanks Mark Tewart for the shoot out You're the best! http://ow.ly/i/7jZNG @marktewart"
2 hours ago
Amy Scott posted a blog post

Brand and Dealer Loyalty – a Fine Balance?

Think about the last time you visited a business such as McDonald’s, Target, or a 7-11.  Now, think about the store itself – did you select the store because of convenience, or because you were dedicated to a specific location?  Sometimes the answer is both, but more often than not, like most consumers, you are…See More
3 hours ago
Richard Holland posted a blog post

There’s Always Time to Do It Right!

You don’t have to live in a bustling city to see that people are in a hurry. Compared to even ten years ago, it seems that everyone is in a rush to get something done fast and with as little inconvenience as possible. The reality is - people have less time, which means they demand more of businesses, including your dealership. In…See More
3 hours ago
sara callahan and Tim J. Pyle are now friends
3 hours ago
Profile IconAmy Scott, Nicole Milkovich and Anooj Thakker joined Automotive Digital Marketing ProCom
5 hours ago
Peter Martin liked J.D. Rucker's blog post The Pursuit of Mediocrity is YOUR Best Friend
8 hours ago
Peter Martin liked sara callahan's blog post Proactive PR & the NFL?
8 hours ago
Peter Martin liked Jeffery Sterns's blog post More Traffic or Better Converting Websites? Why Choose?
8 hours ago
Amy Eddins Hughes posted a status
"String Automotive’s Agency Partner Program Now Includes Moore and Scarry, Pinnacle and Omni Read more: http://j.mp/ZHfv3o"
19 hours ago
Mike Elliott liked Matt DePaulis's profile
20 hours ago
Mike Elliott liked Graham Annett's profile
20 hours ago
Cady Henglefelt added a discussion to the group Cool Infographics for Automotive Digital Markerters
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The re:sults of an automotive rewards program [infographic]

Rewards programs really do sell more cars and increase your profits. Check out the this infographic that shows the results of Walser Rewards, a program created by re:member group.See More
20 hours ago
Big Tom LaPointe shared their blog post on Twitter
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Big Tom LaPointe liked Big Tom LaPointe's blog post Why not take the cheapest chat vendor – or cheapest of ALL expenses??
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Big Tom LaPointe shared Jeffery Sterns's blog post on Twitter
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Big Tom LaPointe liked Jeffery Sterns's blog post More Traffic or Better Converting Websites? Why Choose?
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sara callahan posted a blog post

Proactive PR & the NFL?

While I love to be active myself, I certainly could not call myself a big fan of watching and keeping up with sports. It seems, however, that you cannot turn on a television, read a newspaper or use any social media recently without hearing about continuous misdeeds and wrongdoings of NFL players. I’m sure that you’ve seen…See More
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Mark Frost liked Erin Ryan's blog post What You Need to Know About Local Awareness Facebook Ads
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Jeffery Sterns shared their blog post on Twitter
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Recap of the Best Tweets from DSES 2014

Posted by Rebecca Kon on October 16, 2014 at 8:18am 0 Comments

In case you missed the great dealer education opportunity that happened in Las Vegas this week, ActivEngage has put together a Twitter Recap of some of the best key takeaway tweeted messages from the DrivingSales Executive Summit

Check out them out, learn something, and apply them to your dealership’s processes NOW!

 

  1. Employee retention is cheaper than employee acquisition.

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Data Security Starts At Home

Posted by Scott T. Joseph on October 16, 2014 at 6:00am 0 Comments

As security breaches and data theft become more commonplace, businesses will encounter increasing regulatory and consumer pressure to protect that data. I’ve written numerous articles on the importance of data security in dealerships, especially when dealers share that sensitive customer information with their vendor partners.

According to a recent article in Entrepreneur, however, Forrester Research found that “36 percent of data breaches resulted from employee errors.” Even more disturbing is that, according to the government IT Network, MeriTalk, that number is even larger. MeriTalk found that “49 percent of compromises occur when workers bypass security measures…” With sensitive customer data floating around dealerships in CRMs, DMSs, credit applications in…

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Training: Mercedes puts its Money Where its Mouth Is

Posted by Richard Holland on October 16, 2014 at 5:00am 1 Comment

I’ve written many times about the value of training and professional development to employee retention.  

Training, in combination with a company culture designed to create engaged employees, can help make a dealership a force to be reckoned with. Employee retention has always been a pain point in the automotive industry, because many employees feel there is no job security. Until very recently, it has been up to the dealership itself to foster this environment and provide ongoing training for its staff. Mercedes, however, has decided to take matters into their own hands.

 

In a recent…

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Are You Getting the Most Out of Your Dealership's Website?

Posted by CDK Global on October 15, 2014 at 2:39pm 8 Comments



Christy Roman, Now Marketplace, Owner
by Christy Roman, Now Marketplace Owner

automotive websites

I heard a story about a prospect who came into a dealership and was asking about the television ad they had seen. It was a GM “Sign and Drive” campaign with no money out of pocket. After investigating the situation a bit more, the salesperson determined that the campaign was for their competitor in another part of town. When the salesperson went to the competitor’s website, the offer was nowhere to be found and the dealer wasn’t even highlighting any special! It was an interesting look at how dealers (and even vendors) view their websites – as a place to showcase their inventory, rather than the most important ad for their business.…

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The Pursuit of Mediocrity is YOUR Best Friend

Posted by J.D. Rucker on October 15, 2014 at 12:30am 1 Comment

The car business is loaded with lions and gazelles. Some are ferocious, competitive beasts who want nothing but the best and they're willing to do what it takes to acquire it. Others accept what they're given and they're happy to still be alive and thriving after the economic hardship came and went.

This fall conference season gave me the opportunity to meet a ton of dealers. One of the most encouraging things that I witnessed was an unexpected resurgence of the hunger that drives many of us in this industry. I've seen too many people on both the dealer and vendor side spend the majority of their time complaining about how things aren't great and not enough time making them great. This fall, things seem to be different.

When I spoke at some of the conferences, there seemed to be…

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'Tis the Season for Declining Organic Search Traffic

Posted by CDK Global on October 14, 2014 at 10:30am 2 Comments



Nicole Milkovich, Search Engine Optimization Specialist
by Nicole Milkovich, Search Engine Optimization Specialist

Using a combination of smartphones, tablets and desktop computers, consumers are online more than ever before. You count on the last quarter of the year and holiday seasons to bring good tidings and high organic search traffic. So why are we saying to expect a decline? Data doesn’t lie.…

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Digital Marketing Mistakes Every Dealership Should Avoid

Posted by Mark Frost on October 14, 2014 at 7:00am 1 Comment

There are many mistakes companies and marketers alike make when breaking into digital marketing. Whether we’re talking about automotive SEO, PPC, or social media, you have to understand the fundamentals of each type of marketing strategy before you can truly create successful campaigns.

If your business is looking to invest time and money into a new digital marketing strategy, in order to succeed, you need to avoid these five basic mistakes:

Thinking in Terms of Pure Traffic and Volume of Rankings

 

When you’re just starting out in digital marketing, building traffic can be addictive. But like any addiction, it’s unhealthy.

Your goal should…

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Research Report: Local Media and Marketing Tactics for Car Dealers - Who Uses What and Which Works Best?

Posted by Ralph Paglia on October 13, 2014 at 10:48pm 0 Comments

BrandMuscle Research Report Reveals Local Media and Marketing Tactics Used by Car Dealers and other Local Franchised Business - But Does The Report Answer the Question About Who Uses What and Which Works Best?

Not too surprising to many of Automotive Marketing Professionals, traditional media remains a significant part of the local automotive marketing mix... The adoption of various new media tactics that have become available (including automotive digital marketing), is hindered by cost and for some dealers, complexity finds BrandMuscle [download page] in their recently-released study.

Results from the survey of franchised dealers and other local…

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AutoLoop Engage™ Call Center Solution for Auto Dealers

Posted by Patrick Kelly on October 13, 2014 at 9:30am 0 Comments

AutoLoop Introduces Engage™ Call Center Solution Proven to Increase Sales and Service Profitability for Auto Dealers

Clearwater, FL -- AutoLoop today introduced EngageTM, a call center solution proven to engage customers and increase sales and service profitability for auto dealers.

Building on twenty years of call center experience obtained in the 2014 merger with CAR-Research XRM, AutoLoop Engage uses USA-based agents to manage all inbound sales and service calls for dealers, perform unsold prospect surveys to increase sales and provide industry-unique true ad sourcing, service new and aged Internet leads and improve dealership CSI.

 

"Data collected from the thousands of customers we have spoken with shows that dealerships often answer…

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Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

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ADM Professional Community Blogroll:
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3. Persuasive Concepts Social Marketing  

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6. Chevy Community

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11. Weed Out Losers and Hire Winners 

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