Automotive Digital Marketing Professional Community

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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Ralph Paglia
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J.D. Rucker
Editor, Social Media 

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Tom Gorham
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Editor, General Manager's Perspective

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Automotive News Videos

In NY, Spotlight on Luxury (4/17/14)

Acura shows 'backbone,' BMW unveils X4, Mercedes meets 'Mad Men,' and Land Rover shows Vision; face-lift for VW Jetta.

Camry's Mid-Cycle Overhaul (4/16/14)

Amid tough competition, Toyota tries a makeover; Sonata trims its curves for '15; VW exec on sales drop; Mustang's lofty feat.

We Know the World Is Watching' (4/16/14)

Barra faces barrage in NY; GM creates safety team; scrutiny turns to Delphi; MyFord Touch upgrade; Camry tweak peek.

Defending Franchised Dealers (4/15/14)

NADA chair: Factory stores hurt competition, says dealers best during recalls; EV luxury; Tesla setback; BMW raises i3 output.

M-B Expects Off-Lease Surge (4/15/14)

Brand may have to steer sales through non-Benz dealers; Barra to address execs; why Mustangs face left, and other fun facts.

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Profile IconKen James, Jeff Larsen, Daniel Robison and 2 more joined Automotive Digital Marketing Professional Community
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Jeff Larsen replied to J.D. Rucker's discussion Facebook is Not Failing Marketers. Marketers are Failing to Understand Facebook.
"Facebook marketing for dealerships is especially challenging for many reasons. First and foremost is the instant gratification factor. Create post > sell a car = will not happen so most dealer pages go unattended until the next energetic ISM…"
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Brian Bennington commented on Brian Pasch's blog post The Acura SEM Strategy Will Hurt Local Acura Franchise Dealers
"Great follow-up Brian.  But reading the AN article and noticing Barkholz used phrases like "Pasch stirred up a hornet's nest" and "based on sources he (you) would not identify," it doesn't sound very endearing to…"
5 hours ago
Brian Pasch commented on Brian Pasch's blog post Top 15 Questions To Ask Your Next Boss Before You Become Their Digital Marketing Manager
"Debra, thank you for your feedback and I do have additional research and recommendations for DMMs at smaller dealerships and single point stores. This article is an an excerpt from my upcoming new book "Mastering Automotive Digital…"
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Brian Pasch commented on Brian Pasch's blog post Top 15 Questions To Ask Your Next Boss Before You Become Their Digital Marketing Manager
"Alexander, that is a great graphic. Do you have a link to the original source?"
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Ralph Paglia's video was featured

Social Media: What Happens in 60 Seconds?

Social Media and the networks it powers have a lot going on... In the 60 seconds it takes to watch this video all of the statistics you see will have just happened! To learn more about how SOCIALDEALER can help you stay ...
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"Hi Mike...thanks for reaching out and the invite. I couldn't seem to open your profile so I know where you are located. Can you help me open your profile? Thanks Mike George"
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Alexander Lau commented on Brian Pasch's blog post Top 15 Questions To Ask Your Next Boss Before You Become Their Digital Marketing Manager
""How can you make a judgement about hiring when you don't understand the position your are trying the fill?" BINGO! Exactly, I couldn't agree more Tom and one of the reasons I walked out on the job. I couldn't handle it…"
10 hours ago
Tom Drommond commented on Brian Pasch's blog post Top 15 Questions To Ask Your Next Boss Before You Become Their Digital Marketing Manager
"It baffles me why so many dealerships and even dealer groups, have not defined this role.  Of all the roles to leave unfocused, this is usually the one that the General Manager doesn't know how to defin.  Most GMs have been…"
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Top 15 Questions To Ask Your Next Boss Before You Become Their Digital Marketing Manager

Posted by Brian Pasch on April 16, 2014 at 8:30am 12 Comments

By Brian Pasch

The responsibilities of an Automotive Digital Marketing Manager will vary from dealership to dealership. Regardless of the size of your company you work for, your future employer must outline the responsibilities of your job so that a clear job description is created.

Without a clear job description, it will be difficult for you to actively participate in your annual performance review.

If a detailed job description is not presented, offer to create one based on the questions provided below.

15 Questions To Ask Before Accepting The…

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Top 5 Best Practices when posting to eBay classifieds

Posted by Jason Turner on April 15, 2014 at 1:30pm 0 Comments

Top 5 Best Practices on eBay Classifieds

With any new product and marketplace there’s a learning curve and we’ve recently gained more knowledge about what it takes to manage the “art” of posting to eBay classifieds. We want to share the Top 5 Best Practices we’ve learned over the last few weeks with you:

1.)  New eBay accounts require some “Seasoning” similar to the historical craigslist landscape.

      a.)  It’s best to start posting with 5 ads a day and work up to 25 or you may risk burning

            your account.



2.)  Dealers with similar inventory need to ensure there is a sufficient vehicle description with enough unique content to differentiate each ad from anther. We’ve found some issues with dealers who have very similar inventory and unfortunately, our system can’t always trick eBay into thinking the ads are unique so they may…

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Do You Have Multiple Streams Of Income?

Posted by Paul Potratz on April 15, 2014 at 11:30am 0 Comments

Do you have multiple streams of income? On this week's Think Tank Tuesday: learn how to uncover revenue opportunities you already have, build a long term strategy that is sustainable and create financial peace for your family. 

Data Base Marketing Can Promote Social Media Beyond Facebook's Paid Ads And Newly Limited Organic Search

Posted by Philip Zelinger on April 14, 2014 at 10:42am 0 Comments

WAAOL - All Automotive Advertising All The Time

Automotive advertising agencies have learned to manipulate the changing algorithms that search engines like Google and Bing use to drive organic search.  SEO is a fluid science that must now include social media. 

Automotive advertising agencies are dealing with recent changes on Facebook that limit organic search to power messages posted in their social networking community.  In today's Lunch With Phil show I discussed old school best practices that delivered consistent creative across multiple media and channels to increase the reach, frequency and…

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How to make a banana into a bbq pork sandwich...with chips and a drink.

Posted by Leonard Buchholz on April 14, 2014 at 7:30am 1 Comment

One of the best things about traveling is experiencing how other people run their businesses. 

It also allows you to have many different Sales presentations from many different people. This story is about how one motivated, knowledgeable and especially friendly Salesperson made a banana into a bbq pork sandwich.

 

I was training at a dealership in Ohio and one of my favorite things to do is to ask the people who live there “Where is the best place to eat?” I have had many memorable meals in great places from asking this simple question.

  

On this particular day I asked an even simpler question “Where is the closest place I can buy a little fresh fruit like a banana for lunch?”

The service…

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From the Trenches - A Better Way to Get Reviews

Posted by Tom Gorham on April 11, 2014 at 2:00pm 11 Comments

 

Would you write a review for a hairstylist while he or she was cutting your hair?



It's not enough to be against something; one must offer an alternative. 

 

I am known to be against in-store reviews. I believe they create a feeling of pressure to the customer regardless of your actual actions. Once you have created a great buying experience where the customer feels he or she has…

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The Power of Podcasts for Social Marketing

Posted by Philip Zelinger on April 11, 2014 at 10:15am 0 Comments

Automotive Advertising agencies recognize the value of consumer generated content to extend the reach and frequency of their messages.  The challenge is how to deliver it in such a way that their customers will read it and hopefully forward it to a friend.

Customers prefer audio and video over the written word so one solution is to provide the content through podcasts or webinars.  These platforms apply to both B2C and B2B social marketing initiatives.

I used my blog talk radio platform - WAAOL, All Automotive Advertising News All The Time - to represent an example of a B2B venue that has…

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Fallon Chooses Ford amongst Controversy & Salespeople Humiliation

Posted by Richard Holland on April 10, 2014 at 7:00am 8 Comments

Last month, I wrote an article on how Jimmy Fallon announced during “The Tonight Show” that he was in the market for a truck. Manufacturers immediately took to social media in attempts to convince the popular talk-show host that he should choose them, including Ford, Dodge, Chevrolet and Nissan. Fallon announced last week that he had chosen to purchase a 2015 Ford F-150 King Ranch. He then further announced that, while he had chosen the truck, he had not decided who he was going to buy it from. A cooperative effort between Ford and “The Tonight Show” conjured up a contest they named “Fingers on a 4x4,” in which 10 salespeople from around the country would participate for the opportunity to sell Mr. Fallon a truck, by putting their hands on a Ford F-150 located on the aircraft carrier…

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Sell us your Car NJ | Cash for Cars in NJ | WE BUY CARS NJ| Sell your Car in NJ | Trying to sell my car in NJ |

Posted by Ken Beam on April 9, 2014 at 12:45pm 0 Comments

 photo Sell-Us-Your-car_zpsbc418aea.jpg

Having a hard to time selling your car in New Jersey?? Sometimes it can be a tough process can`t it? Who really wants strangers knocking on your door to look at the vehicle your selling nowadays??? We can make a real simple & buy your vehicle immediately! So if you are in New Jersey and are having a difficult time selling your car, truck or SUV, give Rich Gaul a call TODAY!

*Created by Ken Beam

Are You Really Using Data Analytics?

Posted by Jamil Zabaneh on April 9, 2014 at 6:37am 1 Comment

With Big Data and analytics having been the hot topic over the past couple of years, many dealers are recognizing that they can increase the effectiveness of their marketing. Many dealers, however, outsource much of their digital marketing to vendors that sell them on the use of their data to achieve this. The problem is that most vendors don’t really use it as they say they will. Let me explain.

Dealers realize that sending the same message shotgun-style to their entire database is a bad idea. Many don’t have time to do their own data analytics so they rely on vendors to do it for them. Most vendors actually practice segmentation vs. deep analytics. They will separate service customer versus sales customers and create separate lists. They may even go a little deeper than that and add…

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Automotive Marketing and Car Dealer News from AutoBlog

Dodge offering novel 1-year lease on '14 Challenger and Charger models

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2014 Dodge Charger and Challenger

Dodge is just days away from unveiling refreshed versions of the Charger and Challenger at the 2014 New York Auto Show, models promising updated styling and new powertrain options. Depending on how you look at it, the company is either so confident in its forthcoming 2015 models that it's offering an interesting Double-Up lease deal on the current vehicles, or it's so eager to clear out existing stock that it's resorting to novel lease deals. In any case, what they present is an interesting scenario, one which allows buyers to get the existing model right now, and then trade up to the facelifted 2015 models in one year.

Starting April 17, when the refreshed cars debut through the end of August, buyers can lease a 2014 Charger or Challenger for one year and exchange it for a three-year lease on a 2015 model next year, with no additional money down and the same monthly payment. Customers can even switch vehicles when the new lease starts. If drivers want to buy the '15, they get $1,000 off the purchase price. To be eligible, both leases must use the same dealership and be financed through Chrysler Capital. The Double-Up deal excludes the SRT versions of both cars and Charger SE models.

To offset the flood of one-year-old models coming back to dealerships, Dodge has struck a deal with rental car agency Enterprise, which has agreed to buy them all. "One-year leases are highly unusual in the industry," said company spokesperson Ralph Kisiel, and the fleet sale deal is what makes it possible.

This offer might be a good way for Dodge to boost flagging sales of both models this summer. According to Chrysler sales data, Charger sales are down 4 percent, to 24,956 units from January through March, and the Challenger is down 24 percent in that time, with just 11,034 sold. Maybe the refreshed vehicles and lease deal will provide the sales jolt they need. Scroll down to read all of the details.

Continue reading Dodge offering novel 1-year lease on '14 Challenger and Charger models

Dodge offering novel 1-year lease on '14 Challenger and Charger models originally appeared on Autoblog on Mon, 14 Apr 2014 15:30:00 EST. Please see our terms for use of feeds.

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Google Blog Articles, News and More

From Lake Tanganyika to Google Earth: Using tech to help our communities

Today we're joined by Dr. Jane Goodall, primatologist and founder of the Jane Goodall Institute and Roots & Shoots program. In this post, Dr. Goodall shares her thoughts on how today’s technology can enable more people around the world to make a difference in their communities. Join Dr. Goodall for a celebratory Birthday Hangout on Air today at 11 a.m. PDT/2 p.m. EDT. -Ed.

When I first set foot on the shores of Lake Tanganyika in 1960 to study chimpanzee behavior, I carried with me notebooks, pencils and a pair of second-hand binoculars. I was, at the time, a young woman with no scientific training, but had a strong passion for learning about animals in Africa. In later years I founded the Jane Goodall Institute, dedicated to preserving the habitat of chimpanzees and other animals worldwide.
The author connects with a member of the Kasakela chimpanzee community in Gombe. 
Photo courtesy of JGI.

Today, the mapping technology available to all of us is completely changing the potential for animal and environmental research. My trip in 1960 would have looked quite different today. You have much more power at your fingertips, and you don't even have to leave your home. Tools like Google Earth let you visit the shores of Lake Tanganyika with just a few keystrokes. And in Gombe, local villagers are using Android smartphones and tablets, in conjunction with Google Maps Engine and Earth Engine, to monitor changes in the forest habitat that affect chimpanzee populations. Technology makes it so easy for people to find and share information and to understand the world around them. And once we understand, we can start to foster positive change.

The Jane Goodall Institute engages local communities from Tanzania, Uganda and across Africa to collect data on forests, wildlife and human activities using Google Android handheld devices. 
Photo courtesy of JGI/Lilian Pintea.

That’s one of the reasons we started the Roots & Shoots program to connect young people with the knowledge and tools they need to solve problems in their communities. The projects undertaken by these young people help them learn important science, technology, engineering and math (STEM) skills while developing real leadership capabilities. Today, Roots & Shoots is launching a new community mapping tutorial for young people to help them use digital mapping technology to identify and address needs in their community. If you’re an educator, we offer online professional development to help you fit our youth leadership model into your classroom and curriculum. You can sign up for the Roots & Shoots MOOC to learn more.
Roots & Shoots groups from Uganda, Tanzania, and Republic of Congo share their projects.
There are more than 8,000 Roots & Shoots groups in 136 countries. Photos courtesy of JGI.

Today, on my 80th birthday, my wish is for young people around the world to think about the ways you can use technology to learn more about the wonderful world we share. Then, to take action, and inspire others to do the same. You have the power to do so much more than I did in 1960, to spark change I could only imagine back then. And you can do it no matter where in the world you are.

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Edmunds AutoObserver

Auto Safety Coverage Moves to Edmunds.com

Thank you for your interest in Edmunds.com's coverage and analysis of automotive safety. AutoObserver.com is being integrated into a new area of Edmunds.com. Car safety information now can be found at http://www.edmunds.com/car-safety/. To stay connected via social media as...

Car Technology News Moves to Edmunds.com

Thank you for your interest in Edmunds.com's coverage and analysis of automotive technology. AutoObserver.com is being integrated into a new area of Edmunds.com. Coverage of car technology now can be found at http://www.edmunds.com/car-technology/. To stay connected via social media...

Automotive Green Coverage Moves to Edmunds.com

Thank you for your interest in Edmunds.com's coverage and analysis of green issues related to the auto industry. AutoObserver.com is being integrated into a new area of Edmunds.com. Green coverage now can be found at http://www.edmunds.com/fuel-economy/. To stay connected...

Automaker News Moves to Edmunds.com

Thank you for your interest in Edmunds.com's coverage and analysis of carmakers. AutoObserver.com is being integrated into a new area of Edmunds.com. Coverage of carmakers now can be found at http://www.edmunds.com/industry-center/. To stay connected via social media as well,...

Auto Industry Commentary Moves to Edmunds.com

Thank you for your interest in Edmunds.com's commentary on the automotive industry. AutoObserver.com is being integrated into a new area of Edmunds.com. Commentary now can be found at http://www.edmunds.com/industry-center/commentary/. To stay connected via social media as well, please follow...

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Headlight Blog Automotive Insights from Razorfish

Three trends influencing the U.S. domestic auto market recovery

As the U.S. economic environment continues to improve and consumers emerge out of the recent period of uncertainty, there are multiple underlying trends automotive companies are facing and should continue to address. U.S. automotive executives should heed the wisdom of Andy Grove, Intel co-founder and former chairman: “Business success contains the seeds of its own [...]

Brave new vehicles

Headlightblog.com interviews Dr. Ralf Herrtwich, head of Group Research & Advanced Engineering Driver Assistance and Chassis Systems at Mercedes-Benz, about the future of autonomous cars. In May 2010 Mercedes-Benz released video and images of its “automated driving” system tests. This test vehicle has a roof-mounted GPS antenna that sends the vehicle’s position data to a [...]

Forget mobile — think multiscreen

This post was excerpted from the Razorfish Outlook Report, Vol. 10. It has been modified in part to make it more relevant for the Headlightblog.com audience. As is the case with many new technologies, consumers are moving faster than brands. They’re already using smartphones and tablet devices in front of the TV to communicate with [...]

Charity: water’s drill rig will tweet and let you track donations by GPS

Every dollar that Charity: water raises in September will directly fund the new rig (all financial support for staff comes from other sources). And in case you want proof, the non-profit will be tracking the rig with GPS.

Defining Engagement Elements: What’s important to consumers when they reach out to your brand

This post was extracted from Liminal, 2011 Razorfish Customer Engagement Report which was recently released by Razorfish. It has been modified in part to make it more relevant for the Headlightblog.com audience. In December 2008 Samir Balwani wrote a blog post about how Scott Monty, the head of social media for Ford Motor Company, stopped [...]

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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