Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

Automotive Marketing Professional Community Serves Car Dealers

Official ADM Hash Tag: #ADMPC

Benefits of ADM Professional Community Membership:

  • Access to exclusive content
  • Publish your own content
  • Download Files for Editing and use in your dealership
  • Comment on articles, videos, charts and forum posts
  • Start an ADM Group, control who becomes a member
  • Access to Special Pages
  • Receive notifications on your favorite topics
  • Networking with peers
  • Make requests to ADM Editors and Industry Thought Leaders
  • Personal Assistance from ADM Community Leaders

Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

Professional Community

AutoDigitalMarketing@Gmail.com

2701 N. Rainbow Blvd.
Unit 2202
Las Vegas, NV 89108
505-301-6369

Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


ADM Consulting Services

Automotive Marketing Sponsors

#AutoMarketing Tagged Twitter Posts

Automotive News Videos

U.S.: Google Tech is a 'Driver' (2/10/16)

Google tech a 'driver,' U.S rules; Consumer Reports: Tesla to fix auto-parking feature; Chevy Colorado production boost, new face for Trax; Daimler, GM, Scion recalls; Nissan's Sentra focus.

Ford's EcoSport Spied on U.S. Roads (2/9/16)

Ford's EcoSport spied on U.S. roads; GM ad work shuffled; The Force is with FCA; Porsche eyes profit pinch; Remembering Lear's Bob Rossiter.

Ford to Double Mexico Output? (2/9/16)

Ford to double Mexico output?; Threat to racecar conversions; NHTSA probes FCA rollaway reports; Tesla's Wall St. woes; Report: GM halts in Egypt; Ferrari renames FF; Scion's executive alumni club.

Volkswagen's Quality Boss Quits (2/8/16)

Volkswagen's quality boss quits; Chevrolet's fresh Trax; Hyundai's advertising dominance; U.S. Army's autonomous march; Behind the luxury lag.

The Many Faces of Jeep (2/8/16)

'Super' spots: The many faces of Jeep; Catch the Buick Cascada; Toyota's Prius gets away; Sharing the Chevy Volt's powertrain?; VW's generous compensation plan.

Support ADM Community Sponsors by checking out their Products and Services

Top 5 Most Popular Automotive Marketing Photos of Past Month

PowerDealer February 2016 Skyscraper Ad

by Ralph Paglia PowerDealer February 2016 Skyscraper Ad

AprilRain.cropped

by Hannah Philpott

Jason Ezell photo

by Ken Lees

Custom Digital Banners

by Dave Hunter Stunningly brilliant high definition digitally printed banners. Available in 13 oz. or 18 oz. vinyl.

Car Dealer Flags

by Dave Hunter Stands 15' Tall. These flags will get your dealership noticed.

Auto Industry Marketing and Advertising News

Hyundai's Super Bowl ads score on Ad Meter

Filed under: , , ,

Hyundai is the first automaker to top USA Today's influential survey of Super Bowl commercials.

Continue reading Hyundai's Super Bowl ads score on Ad Meter

Hyundai's Super Bowl ads score on Ad Meter originally appeared on Autoblog on Mon, 08 Feb 2016 18:05:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

KIA: Walken Closet

Filed under: ,

Kia quite literally had no other option than to secure Christopher Walken to star in this commercial. It's entitled Walken Closet, and the misspelling is clearly intentional.

Continue reading KIA: Walken Closet

KIA: Walken Closet originally appeared on Autoblog on Sun, 07 Feb 2016 22:44:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Music

Loading…
 

Learn About The PowerDealer Program... Data Driven Dealers Make More Money!

Latest ADM Activity - Click "More" at bottom!

Black Book posted a blog post

Sub-Compact Car Values Stabilizing

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…See More
51 seconds ago
Polly Weston and Ralph Paglia are now friends
37 minutes ago

Influencer
Joe Orr posted a blog post

If I Surround Myself with Champions, I Can't Help but Win

I’m sure that every management team sits down on occasion to discuss ways to improve dealership operations. Whether that improvement has to do with sales goals, employee satisfaction, or simply lot appearance, typically what happens is that everyone is gung-ho about it and it kicks off great. Then, slowly that momentum dies and all…See More
2 hours ago
Mike Haynes posted a blog post

Why to buy used farm equipment?

Buying used farm equipment is always a good option. You save money. There are always all kinds of treasures out there on the used farm equipment market. Let’s take a look at the pros and cons of buying used equipment. When lots of big farm operators are trying to improve their efficiency and the big dealers are looking to turn…See More
4 hours ago
Profile IconMegan Richardson, Polly Weston, FlowPress USA and 3 more joined Automotive Digital Marketing ProCom
5 hours ago
Rahul Paul posted a blog post

Getting Your Car Serviced - How to Keep Your Vehicle Performing Optimally

Your car requires regular service and maintenance if you want it to run properly. Most people don’t take adequate care of their car. They just keep driving it without bothering to get it serviced or inspected. That is one of the main reasons why so many cars break down right in the middle of the road. Since you are not aware of the problem in the car, it can potentially lead to some serious damage in the long run. If you want to avoid all of this trouble, you should consider taking your car for…See More
6 hours ago
Patrick Nash liked Amanda Ryan's blog post Visual Content Plays a Vital Role in Getting the Right Readers to Your Blog
17 hours ago

Influencer
Paul Potratz posted a blog post

A New Way to Market for Free

How You Can Go Live Today!Are you a salesperson or a business owner who wants a new way to market for free? Then watch this week’s Think Tank Tuesday.This new strategy includes:The next tool to market for free: Facebook Live Video.How to use this new streaming service to sell more.Why it’s better than any other streaming service.And the best comments get a free membership to our Coffee Mug Strategies!See More
19 hours ago
Sally Ulianich liked Amanda Ryan's blog post Visual Content Plays a Vital Role in Getting the Right Readers to Your Blog
19 hours ago

Influencer
Crystal Hartwell posted a blog post

Vast® Closes $14 Million Investment from Capital One Growth Ventures

Austin, TX - February 09, 2016 -Vast, the data-as-a-service platform for autos and real estate, today announced a $14 million investment from Capital One Growth Ventures. Vast connects buyers and sellers of cars and homes through data-driven discovery experiences. CarStory.com, Vast’s…See More
22 hours ago

Influencer
Hannah Philpott posted an event
Thumbnail

AutoSuccess Webinar Vincent Butler at https://goo.gl/DXc1Xr

February 18, 2016 from 2pm to 3pm
Feb 18th 2:00 "From Targeting to Test Drive: Reaching & Closing In-Market Buyers" https://goo.gl/DXc1Xr @PureCars See More
23 hours ago

Influencer
Mike Gorun posted a blog post

What Do Consumers Want in Exchange for Their Loyalty?

It’s getting more difficult to earn and keep loyal customers. Consumers these days have so many choices for their shopping needs that it only takes that deep discount, or shiny bauble, to lure them to your competition.As businesses scramble to create positive customer experiences by ensuring superior customer service, consumers…See More
yesterday
O Mayfield's blog post was featured

The Secrets of Referral Programs that Work

It’s a simple truth: All referral programs are not created equal.Some will bring you a steady stream of referrals, month in and month out. Others look great on paper but fail to live up to their promise over time.So how can you tell a great referral program from one that you should avoid? The best referral programs are:Repeatable – Something that you always do, and…See More
yesterday
Amanda Ryan's blog post was featured

Visual Content Plays a Vital Role in Getting the Right Readers to Your Blog

The written word is a powerful means of marketing to a mass amount of people.The tricky part is in grabbing the attention of those people to click-through to read the content on your blog. Visual content plays a vital role in getting the right readers to your blog and making your written word come to…See More
yesterday
Mike Haynes posted blog posts
yesterday
tony croose posted a blog post

All the Things You Need to Know About Tyre Blowouts

All four of your car’s tyres are susceptible to wear and tear. This is why it is imperative that you pay as much as attention to them as possible, especially before you drive out. Maintenance procedures that concern the tyres include checking for the pressure and any existence of wear and tear, correcting the balance and the rotation of each one of them, and the alignment of the wheels. By taking these into consideration, you don’t only avoid a flat tyre, but also prevent yourself from…See More
yesterday
O Mayfield liked Anne Fleming's blog post Women-Drivers.com names 2015 Top Dealership Awards
yesterday
Linda Wilson posted a blog post

SELL YOUR RV: 3 TIPS TO MAINTAIN SLIDE-OUT MECHANISMS TO ATTRACT BUYERS

Slide-outs are a great option for customers in search of a spacious RV for a comfortable traveling experience. Slide-outs offer RV enthusiasts the much-needed comfort and elbowroom in an overcrowded vehicle. Uneven roads, potholes and long trips can cause considerable harm to some of the mechanical components of your motor home slide-outs. One look at the damaged slide-outs and you ask yourself, ‘who’s going to buy my RV?’ No one will if you show them a vehicle with damaged slide mechanisms,…See More
Monday

Influencer
Anne Fleming commented on Anne Fleming's blog post Women-Drivers.com names 2015 Top Dealership Awards
"Ron -- appreciate your comments as you certainly appreciate this market segment! Yes, the OEM's get it quite easily and are working on new ways to engage with women. "
Sunday
O Mayfield posted blog posts
Sunday

Automotive Marketing Community Photos

Loading…
  • Add Photos to ADM
  • View All

Google Adsense Generates Revenue that Helps Pay the Bills for the ADM ProCom

ADM Forum

ADM Blog Posts

The Secrets of Referral Programs that Work

Posted by O Mayfield on February 7, 2016 at 5:30am 0 Comments

It’s a simple truth: All referral programs are not created equal.

Some will bring you a steady stream of referrals, month in and month out. Others look great on paper but fail to live up to their promise over time.

So how can you tell a great referral program from one that you should avoid? The best referral programs are:

  • Repeatable – Something that you always do, and can do over and over again without worrying about deviations in your process.

     
  • Easy – Everyone from your sales staff to your customers can easily understand the program, and can easily engage.

     
  • Enticing – Great referral programs offer rewards that incentivize all of the players, including sales people, customers and other…
Continue

Visual Content Plays a Vital Role in Getting the Right Readers to Your Blog

Posted by Amanda Ryan on February 6, 2016 at 10:00am 0 Comments

The written word is a powerful means of marketing to a mass amount of people.

The tricky part is in grabbing the attention of those people to click-through to read the content on your blog. Visual content plays a vital role in getting the right readers to your blog and making your written word come to life.

Blogging is not a new concept and neither is the idea of adding images to your blog posts, but the importance of doing both may surprise you.

According to Wordpress, users produce approximately 56 million new posts each month. That is a lot of content for readers to choose from, so how are you ensuring that your blog post…

Continue

Women-Drivers.com names 2015 Top Dealership Awards

Posted by Anne Fleming on February 1, 2016 at 1:30pm 3 Comments

Top 3 Dealerships are Acknowledged for their High Review Scores from Women

Who made the cut for the Top Dealers in 2015? Women have spoken and the reviews have been tallied.

  • DAY AUTOMOTIVE GROUP is awarded the 2015 Certified Women-Drivers.com Auto Group Dealer of the Year.
  • MIDGETTE AUTO SUPERCENTER is awarded the 2015 Certified Women-Drivers.com Independent Dealer of the Year.
  • DIVER CHEVROLET is awarded the 2015 Certified Women-Drivers.com Dealer of the Year.

Based upon the number of…

Continue

Recalls and the Connected Car: Is In-Vehicle Technology the Answer?

Posted by Chris Miller on February 5, 2016 at 4:58am 0 Comments

Today’s cars come with very sophisticated technology, including live navigation with traffic and obstacle reports, collision avoidance systems, cell phone integration and wireless connectivity. Automakers are now investigating how they can leverage this technology to communicate any vehicle issues to vehicle owners. The OnStar system already reports vehicle concerns. These are collected from the vehicle itself and relayed via e-mail to both the owner and the dealership. These reports serve as a warning device to vehicle owners that their vehicle needs attention. Typically, these notifications revolve around regular maintenance, triggered by odometer readings, tire inflation pressures and other common indicators. But what if these connected cars could actually serve as notification centers? Or, better yet,…

Continue

This Week in Social Media

Posted by Joseph Little on February 4, 2016 at 11:29am 0 Comments

News for the Week of 2.4 

Snapchat Add Me URLs

Snapchat recently rolled out Add Me URLs to make adding people even easier. Users are now able to copy their own unique URLs and instantly share them via apps like Twitter, as well as add them in places like signatures.  When the URL is tapped on a mobile device, a preview of the user’s Snapchat profile appears alongside an Add button. Previous feedback showed that following people via Snapchat could be challenging for less experienced users, but this latest update corrects that, making it easier to follow friends, acquaintances, and celebrities at the touch of a button. Dealerships, keep in mind the popularity of Snapchat as you work to build your social…

Continue

Know your Competition! What Independents Are Doing to Retain Customers

Posted by Mike Gorun on February 4, 2016 at 6:16am 0 Comments

There is a constant stream of advice from industry experts concerning customer loyalty and retention. While most of the advice is on point, a large piece is typically missing in the bigger picture. In order to increase market share, businesses must be aware of what their competition is doing. Turning a blind eye to pricing and marketing tactics of the dealership down the road can easily cost sales or service business. Savvy dealers check out what their competition is doing. But, these mystery shops or research data is usually limited to their franchised competitors, not independent repair facilities, which is a mistake.

 

A recent roundtable discussion published by…

Continue

The Long Arm of Loyalty

Posted by Tom Cannata on February 4, 2016 at 6:04am 0 Comments

In the decades I’ve been in the automotive industry, I’ve rarely seen a dealerships compete on anything other than price.  After all, it’s pretty easy to compare pricing, especially with the advent of the internet.  Today, more than ever, the consumer has the ability to shop faster, further and with all the tools that strip leverage away from the dealership.  Frankly, we’ve done this to ourselves and, at the same time, failed to address the other differentiators, namely the product.

 

Really?  The product?  Sure, we’re all pulling from the same OEM lineup, but dealerships are selling more than cars and trucks – we’re selling relationships.  And these relationships aren’t limited to “Year-End Clearances” or other seasonal promotions.  The relationships with customers extend beyond selling a…

Continue

Edmunds: January Auto Sales Hit Winter Skids, SAAR Tracking 17.5M

Posted by Ralph Paglia on January 28, 2016 at 12:00pm 0 Comments

Car shopping destination Edmunds.com today released its January 2016 new car sales forecast, which predicts that 1,143,839 new cars and trucks will be sold in the U.S. in January for an estimated Seasonally Adjusted Annual Rate (SAAR) of 17.5 million.

The projected sales would be a small decrease from January 2015, but would still deliver a healthy SAAR to kick off the new year.

Additional details are contained within the Edmunds.com press release shown further below.

If any ADM Professionals have questions about the forecast, or if you'd just like to have a…
Continue

Google Adsense Digital Advertising Example

Automotive Thought Leader Journal

Automotive Marketing and Car Dealer News from AutoBlog

Hyundai's Super Bowl ads score on Ad Meter

Filed under: , , ,

Hyundai is the first automaker to top USA Today's influential survey of Super Bowl commercials.

Continue reading Hyundai's Super Bowl ads score on Ad Meter

Hyundai's Super Bowl ads score on Ad Meter originally appeared on Autoblog on Mon, 08 Feb 2016 18:05:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Google Blog Articles, News and More

Building a safer web, for everyone

Today is Safer Internet Day, a moment for technology companies, nonprofit organizations, security firms, and people around the world to focus on online safety, together. To mark the occasion, we’re rolling out new tools, and some useful reminders, to help protect you from online dangers of all stripes—phishing, malware, and other threats to your personal information.

1. Keeping security settings simple

The Security Checkup is a quick way to control the security settings for your Google Account. You can add a recovery phone number so we can help if you’re ever locked out of your account, strengthen your password settings, see which devices are connected to your account, and more. If you complete the Security Checkup by February 11, you’ll also get 2GB of extra Google Drive storage, which can be used across Google Drive, Gmail, and Photos.

Safer Internet Day is a great time to do it, but you can—and should!—take a Security Checkup on a regular basis. Start your Security Checkup by visiting My Account.
2. Informing Gmail users about potentially unsafe messages

If you and your Grandpa both use Gmail to exchange messages, your connections are encrypted and authenticated. That means no peering eyes can read those emails as they zoom across the web, and you can be confident that the message from your Grandpa in size 48 font (with no punctuation and a few misspellings) is really from him!

However, as our Safer Email Transparency Report explains, these things are not always true when Gmail interacts with other mail services. Today, we’re introducing changes in Gmail on the web to let people know when a received message was not encrypted, if you’re composing a message to a recipient whose email service doesn’t support TLS encryption, or when the sender’s domain couldn’t be authenticated.

Here’s the notice you’ll see in Gmail before you send a message to a service that doesn’t support TLS encryption. You’ll also see the broken lock icon if you receive a message that was sent without TLS encryption.


If you receive a message that can’t be authenticated, you’ll see a question mark where you might otherwise see a profile photo or logo:


3. Protecting you from bad apps

Dangerous apps that phish and steal your personal information, or hold your phone hostage and make you pay to unlock it, have no place on your smartphone—or any device, for that matter.

Google Play helps protect your Android device by rejecting bad apps that don’t comply with our Play policies. It also conducts more than 200 million daily security scans of devices, in tandem with our Safe Browsing system, for any signs of trouble. Last year, bad apps were installed on fewer than 0.13% of Android devices that install apps only from Google Play.

Learn more about these, and other Android security features — like app sandboxing, monthly security updates for Nexus and other devices, and our Security Rewards Program—in new research we’ve made public on our Android blog.

4. Busting bad advertising practices

Malicious advertising “botnets” try to send phony visitors to websites to make money from online ads. Botnets threaten the businesses of honest advertisers and publishers, and because they’re often made up of devices infected with malware, they put users in harm’s way too.

We've worked to keep botnets out of our ads systems, cutting them out of advertising revenue, and making it harder to make money from distributing malware and Unwanted Software. Now, as part of our effort to fight bad ads online, we’re reinforcing our existing botnet defenses by automatically filtering traffic from three of the top ad fraud botnets, comprising more than 500,000 infected user machines. Learn more about this update on the Doubleclick blog.

5. Moving the security conversation forward

Recent events—Edward Snowden’s disclosures, the Sony Hack, the current conversation around encryption, and more—have made online safety a truly mainstream issue. This is reflected both in news headlines, and popular culture: “Mr. Robot,” a TV series about hacking and cybersecurity, just won a Golden Globe for Best Drama, and @SwiftOnSecurity, a popular security commentator, is named after Taylor Swift.

But despite this shift, security remains a complex topic that lends itself to lively debates between experts...that are often unintelligible to just about everyone else. We need to simplify the way we talk about online security to enable everyone to understand its importance and participate in this conversation.

To that end, we’re teaming up with Medium to host a virtual roundtable about online security, present and future. Moderated by journalist and security researcher Kevin Poulsen, this project aims to present fresh perspectives about online security in a time when our attention is increasingly ruled by the devices we carry with us constantly. We hope you’ll tune in and check it out.

Online security and safety are being discussed more often, and with more urgency, than ever before. We hope you’ll take a few minutes today to learn how Google protects your data and how we can work toward a safer web, for everyone.

IMAGE URL

From antiques to pizza, see what went into making this year’s masterpieces for Doodle 4 Google

Last October, we kicked off our annual Doodle 4 Google art competition, asking students to create a doodle to tell the world “What makes me…me.” This time around, we added a little twist: for the first time in eight years of Doodle 4 Google, there were no restrictions on the medium or materials kids could use to create a doodle. Kids took us up on the challenge. A quarter of all finalists used some non-traditional media—from clay and wood to origami, photographs and sheets of music—in their submission.

Today, Googlers are hosting surprise assemblies at schools from Waterville, Maine to Waipahu, Hawaii to celebrate the winners of each state and thank the teachers and parents who have encouraged them along the way. And for the first time ever, we’re announcing winners for Washington, D.C., Guam and Puerto Rico. See all 53 State and Territory Winners on our website.



Now, our finalists need your votes for a shot at having their doodle make it onto the Google homepage. Starting today through Feb 22, head to the Doodle 4 Google site to vote for your favorite artwork for each grade group. On March 21, we’ll announce the winner and four runners-up—and you’ll see the winning doodle on google.com.

Check out this year’s talented set of finalists and vote for your favorite!

https://1.bp.blogspot.com/-n1T7wJ8BU3s/VrQuNJBNVeI/AAAAAAAAR0k/uecYY5zg3LQ/s1600/D4G.gif"

ADM Community Visitor Activity for Current 30 Day Period

 
 
 

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

ADM Events

February 2016
SMTWTFS
123456
78910111213
14151617181920
21222324252627
2829
       

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top 5 Automotive Marketing Forum Discussions - 30 Days

1. Sales Trainer

Posted by JoAnna on January 12, 2016

Share the Best Content w/AutoMarketing Community

Google Automotive Network Targeted Placement Ads

ADM Notes

ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Blog Post Featured

Created by Ralph Paglia Jan 16, 2009 at 10:24am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Profile Featured

Created by Ralph Paglia Jan 16, 2009 at 10:18am. Last updated by Ralph Paglia May 10, 2010.

Internet Sales Manager Resources and Blogroll

ADM Professional Community Blogroll:
1. Social Media Optimization 

3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

7. Toyota Community

8. Kia Community 

9. Toyota Social Media

10. Social Media Marketing 

11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
---------------------
Get listed on this Blogroll; send your blog title text and your blog's associated URL. Include a link to your site's page showing the ADM title text: "Automotive Digital Marketing" linked to: http://www.automotivedigitalmarketing.com to Ralph Paglia via ADM.

Follow ADM on Twitter

Automotive Marketing News

GM awards more business to ad agency Commonwealth

Ad agency Commonwealth/McCann has added some more business from General Motors at the expense of Leo Burnett.

Which 'Super' ad will be remembered by history?

Super Bowl 50 may be over, but the competition among Super Bowl commercials for Internet phenomenon status is just beginning.

Hyundai's Super Bowl blitz scored big

Hyundai wanted to make a splash in its first Super Bowl as the NFL's automotive sponsor, but it didn't just throw money around with reckless abandon.

Automakers opt for less TV time during Super Bowl

The Super Bowl was a little less sleek, sporty and horsepowered this year.

Just because rebadging hasn't worked so well before ...

Fiat Chrysler's plan to replace the Dodge Dart and Chrysler 200 with vehicles built under contract by other automakers faces long odds. In fact, it's hard to think of a rebadged or 'captive import' that has been successful.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

© 2016   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service