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Naked breasts billboards cause 517 accidents in one day

Filed under: , , ,

The larger-than-life ads were plastered on no fewer than 30 trucks spread across Moscow's roads.

A sexy mobile advertisement featuring a woman's breasts is being blamed for causing over 500 car crashes in one day. The larger-than-life inadvertent distracted driving ads were plastered on no fewer than 30 trucks spread across Moscow's roads.

The specific purpose of the ad campaign - designed by an advertising agency specializing in mobile ads - was to draw attention to the mobile billboards. The sparse text in the ad translates from Russian to "They Attract." They certainly do!

Russian motorist Ildar Yuriev says, "I was on my way to a business meeting when I saw this truck with a huge photo of breasts on its side go by. Then I was hit by the car behind who said he had been distracted by the truck. It made me late and left my car in the garage, and although I am insured I am still out of pocket."

Drivers across Moscow were quick to vocalize their outrage and have reportedly unleashed their anger on AdvTruck.ru, the agency responsible for the stunt. A spokesperson for AdvTruck says "'We are planning to bring a new advertising format onto the market, encouraging companies to place their ads on the sides of trucks, as we thought this would be a good alternative to putting them on the sides of public transport. We wanted to draw attention to this new format with this campaign" he explained.

He then added "In all cases of accidents, the car owners will receive compensation costs from us that aren't covered by their insurance."

The ad campaign, however tacky, obviously did the job it set out to do, but it left a city full of carnage in its wake, as no fewer than 517 collisions related to the mobile billboards have been officially reported. We'll be sure to keep you abreast of the situation as more reports flood in. Check out the full video report below.

Continue reading Naked breasts billboards cause 517 accidents in one day

Naked breasts billboards cause 517 accidents in one day originally appeared on Autoblog on Fri, 17 Oct 2014 19:59:00 EST. Please see our terms for use of feeds.

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LeBron James to rep Kia K900

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LeBron James 2015 Kia K900

"I was a Kia K900 driver and fan before we decided to become partners, so I'm really excited to be Kia's first-ever luxury ambassador." - LeBron James

LeBron James is taking his talents to Kia.

The 10-time NBA all-star has signed on with the Korean automaker as a spokesman for Kia's first luxury sedan, the 2015 K900. While the move isn't as shocking as his 2010 defection from the Cleveland Cavaliers to the Miami Heat (he re-signed with the Cavs this summer), it has raised eyebrows, as James is a noted car collector who has owned a Ferrari, Lamborghini, Porsche and other high-end models.

Still, James said that he was a fan of the K900 before he signed on as a pitchman. Perhaps telegraphing the upcoming deal, he posted a photo of himself in the car in August, saying: "Rolling around in my K900. Love this car!"

Kia said James reach out to the company to sample the K900. "I was a Kia K900 driver and fan before we decided to become partners, so I'm really excited to be Kia's first-ever luxury ambassador," he said in a statement. He added: "For me, a partnership has to be authentic and real to who I am, and that's what makes this one so special."

Kia is a longtime sponsor of the NBA and serves as its "official automotive partner." In 2009, James received a Kia Borrego for earning MVP honors, though he donated it to the Akron (OH) Urban League.

Terms of the deal were not disclosed. James, who will officially be called a "luxury brand ambassador," joins fellow NBA star Blake Griffin, tennis player Rafael Nadal and professional golfer Michelle Wie in Kia's lineup of celebrity endorsers. James will appear in TV advertisements, including a spot called Fit For A King, which launches in November as the NBA season tips off.

Kia hopes the partnership with James will raise the profile of the K900. Though it's expected to be a relatively low-volume car, Kia sold just 56 of them in September and has sold 1,106 units this year. As Kia's flagship, the K900 aspires to compete with sedans from BMW, Mercedes-Benz, Lexus and others. It offers powerful V6 and V8 engines paired with an eight-speed automatic transmission, a luxurious cabin with wood and leather features, and design flourishes like LED lights and a prominent chrome grille. It starts at $59,500.

For more, scroll through Kia's press release down below.

Continue reading LeBron James to rep Kia K900

LeBron James to rep Kia K900 originally appeared on Autoblog on Fri, 17 Oct 2014 10:15:00 EST. Please see our terms for use of feeds.

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Chevy Silverado frame twist test a marketing victory versus Ford

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Chevy Frame Twist Comparison Versus Ford

The pickup market is so competitive that all three major American makers are constantly trying to find a way to prove their product is the best. The new 2015 Ford F-150 is grabbing headlines at the moment by winning awards and posting segment best numbers. But in a new video, Chevrolet is taking aim squarely at the 2015 F-250 Super Duty in a battle of heavy-duty truck supremacy against the 2015 Chevy Silverado 2500HD... well, in a single metric anyway.

The big numbers from pickups often come down to payload, towing rating and fuel economy, but for this test, Chevy and Howie Long are challenging the torsional rigidity of the trucks' frames, specifically which one flexes less. Long plays the everyman here having the Chevy engineer explain what's going on in the tests. Unsurprisingly for a video on Chevy's official YouTube page, the 2500HD wins out by a good margin. The company also reports that similar results as shown here have been certified in third-party testing.

Check out the video to see the full test. While this might seem like a marketing win for Chevy, Ford isn't immune to it, either. In 2009, the Blue Oval uploaded a similar video comparing the flex under 225 pounds of weight from the bare frames of the F-150, Chevy Silverado, Dodge Ram (as it was still called at the time) and the Toyota Tundra. The results fell in the Blue Oval's favor, as you can see here.

Continue reading Chevy Silverado frame twist test a marketing victory versus Ford

Chevy Silverado frame twist test a marketing victory versus Ford originally appeared on Autoblog on Thu, 16 Oct 2014 20:01:00 EST. Please see our terms for use of feeds.

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Mike Esposito posted a blog post

Auto/Mate Integrates DMS with etfile Document Management System, Streamlining Auto Dealer Workflow

FOR IMMEDIATE RELEASEALBANY, N.Y. – October 20th, 2014 – Auto/Mate Dealership Systems (http://www.automate.com) announced today the integration of its dealership management system (DMS) with etfile's electronic document management solution. Auto dealerships using the etfile document…See More
1 hour ago
Profile IconKathy Keating, Graham Annett, Victor Feng and 5 more joined Automotive Digital Marketing ProCom
2 hours ago
Erin Ryan liked Erin Ryan's blog post What You Need to Know About Local Awareness Facebook Ads
3 hours ago
Erin Ryan shared their blog post on Twitter
3 hours ago
Erin Ryan posted a blog post

What You Need to Know About Local Awareness Facebook Ads

Facebook is looking to add a new service to its Facebook Ads list within the coming weeks. Known as Local Awareness Facebook Ads, this new kid on the Facebook Ads block is looking to do what other Facebook Ads currently don’t: promote your business’s address.Not only are Local Awareness Facebook Ads going to be easy to create, their objective is to reach a local audience at the lowest possible cost. That will make…See More
3 hours ago
Erin Ryan liked Ralph Paglia's video
3 hours ago
Alexander Lau commented on CDK Global's blog post Are You Getting the Most Out of Your Dealership's Website?
"Hey Manny, please dude, don't go there. I've no time for half-ass attempts. Either come to the battle with a serious weapon or go home dead, that's my theory. Carl and I are right."
3 hours ago
Alexander Lau commented on CDK Global's blog post 'Tis the Season for Declining Organic Search Traffic
"Hey Chuck, you CANNOT agree with me, she deleted the post. It shows the lack of freedom in these waters = content Nazis. Cobalt / ADP / whatever the hell they are calling their company's SEO is RUBBISH. DO NOT USE THEM, folks. They had the same…"
3 hours ago
Alexander Lau left a comment for Ralph Paglia
"The corporate clowns, using hipster graduates have once again deleted my statements on their services.  http://www.automotivedigitalmarketing.com/profiles/blogs/tis-the-season-for-declining-organic-search-traffic"
3 hours ago
Alexander Lau commented on CDK Global's blog post 'Tis the Season for Declining Organic Search Traffic
"Ha ha, look at this crap community, my post was deleted. AGAIN!"
4 hours ago
Lisandra Ramos posted a blog post

The Top Ten Auto News Stories of the Week: October 11 - 17

Hey Auto Professionals -- catch up on last week’s latest and greatest automotive news stories and blogs from around the Web! In this edition of the Top 10, we’ve got articles about the best tips to streamline your dealership’s internal processes, how using multisource data can help automotive marketers, a hands-free Cadillac, and much more. …See More
4 hours ago
Timmy D. James posted a video

Video Tips by Tim James: Live from Digital Dealer - New Car Inventory Videos

Flick Fusion VP of Sales, Tim James, explains how car dealers can gain a competitive advantage by including videos of their new vehicles in their digital mar...
5 hours ago
Charles Strandburg commented on CDK Global's blog post 'Tis the Season for Declining Organic Search Traffic
"It's hard to solely rely on digital analytics at this point. I agree with Mr. Lau that tags are for the birds. There are so many ways consumers get their information, let alone through so many device types that conclusions based on DA analysis…"
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Charles Strandburg commented on Richard Holland's blog post Training: Mercedes puts its Money Where its Mouth Is
"I am a big fan of training and dealers and OEM's need to partner in training not only sales personnel but F&I and service personnel as well (anyone who directly interacts with the customer). OEMs spend millions, no billions, in promoting…"
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Subi Ghosh posted a video

On Social Media, Talk Less About Yourself and More About 'Them'

Dealer Authority VP of Marketing Subi Ghosh was at Jim Ziegler's Internet Battle Plan in Seattle discussing social media for car dealers. Here, she tells us ...
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Recap of the Best Tweets from DSES 2014

Posted by Rebecca Kon on October 16, 2014 at 8:18am 0 Comments

In case you missed the great dealer education opportunity that happened in Las Vegas this week, ActivEngage has put together a Twitter Recap of some of the best key takeaway tweeted messages from the DrivingSales Executive Summit

Check out them out, learn something, and apply them to your dealership’s processes NOW!

 

  1. Employee retention is cheaper than employee acquisition.

Continue

Data Security Starts At Home

Posted by Scott T. Joseph on October 16, 2014 at 6:00am 0 Comments

As security breaches and data theft become more commonplace, businesses will encounter increasing regulatory and consumer pressure to protect that data. I’ve written numerous articles on the importance of data security in dealerships, especially when dealers share that sensitive customer information with their vendor partners.

According to a recent article in Entrepreneur, however, Forrester Research found that “36 percent of data breaches resulted from employee errors.” Even more disturbing is that, according to the government IT Network, MeriTalk, that number is even larger. MeriTalk found that “49 percent of compromises occur when workers bypass security measures…” With sensitive customer data floating around dealerships in CRMs, DMSs, credit applications in…

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Training: Mercedes puts its Money Where its Mouth Is

Posted by Richard Holland on October 16, 2014 at 5:00am 1 Comment

I’ve written many times about the value of training and professional development to employee retention.  

Training, in combination with a company culture designed to create engaged employees, can help make a dealership a force to be reckoned with. Employee retention has always been a pain point in the automotive industry, because many employees feel there is no job security. Until very recently, it has been up to the dealership itself to foster this environment and provide ongoing training for its staff. Mercedes, however, has decided to take matters into their own hands.

 

In a recent…

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Are You Getting the Most Out of Your Dealership's Website?

Posted by CDK Global on October 15, 2014 at 2:39pm 8 Comments



Christy Roman, Now Marketplace, Owner
by Christy Roman, Now Marketplace Owner

automotive websites

I heard a story about a prospect who came into a dealership and was asking about the television ad they had seen. It was a GM “Sign and Drive” campaign with no money out of pocket. After investigating the situation a bit more, the salesperson determined that the campaign was for their competitor in another part of town. When the salesperson went to the competitor’s website, the offer was nowhere to be found and the dealer wasn’t even highlighting any special! It was an interesting look at how dealers (and even vendors) view their websites – as a place to showcase their inventory, rather than the most important ad for their business.…

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The Pursuit of Mediocrity is YOUR Best Friend

Posted by J.D. Rucker on October 15, 2014 at 12:30am 1 Comment

The car business is loaded with lions and gazelles. Some are ferocious, competitive beasts who want nothing but the best and they're willing to do what it takes to acquire it. Others accept what they're given and they're happy to still be alive and thriving after the economic hardship came and went.

This fall conference season gave me the opportunity to meet a ton of dealers. One of the most encouraging things that I witnessed was an unexpected resurgence of the hunger that drives many of us in this industry. I've seen too many people on both the dealer and vendor side spend the majority of their time complaining about how things aren't great and not enough time making them great. This fall, things seem to be different.

When I spoke at some of the conferences, there seemed to be…

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'Tis the Season for Declining Organic Search Traffic

Posted by CDK Global on October 14, 2014 at 10:30am 3 Comments



Nicole Milkovich, Search Engine Optimization Specialist
by Nicole Milkovich, Search Engine Optimization Specialist

Using a combination of smartphones, tablets and desktop computers, consumers are online more than ever before. You count on the last quarter of the year and holiday seasons to bring good tidings and high organic search traffic. So why are we saying to expect a decline? Data doesn’t lie.…

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Digital Marketing Mistakes Every Dealership Should Avoid

Posted by Mark Frost on October 14, 2014 at 7:00am 1 Comment

There are many mistakes companies and marketers alike make when breaking into digital marketing. Whether we’re talking about automotive SEO, PPC, or social media, you have to understand the fundamentals of each type of marketing strategy before you can truly create successful campaigns.

If your business is looking to invest time and money into a new digital marketing strategy, in order to succeed, you need to avoid these five basic mistakes:

Thinking in Terms of Pure Traffic and Volume of Rankings

 

When you’re just starting out in digital marketing, building traffic can be addictive. But like any addiction, it’s unhealthy.

Your goal should…

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Research Report: Local Media and Marketing Tactics for Car Dealers - Who Uses What and Which Works Best?

Posted by Ralph Paglia on October 13, 2014 at 10:48pm 0 Comments

BrandMuscle Research Report Reveals Local Media and Marketing Tactics Used by Car Dealers and other Local Franchised Business - But Does The Report Answer the Question About Who Uses What and Which Works Best?

Not too surprising to many of Automotive Marketing Professionals, traditional media remains a significant part of the local automotive marketing mix... The adoption of various new media tactics that have become available (including automotive digital marketing), is hindered by cost and for some dealers, complexity finds BrandMuscle [download page] in their recently-released study.

Results from the survey of franchised dealers and other local…

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AutoLoop Engage™ Call Center Solution for Auto Dealers

Posted by Patrick Kelly on October 13, 2014 at 9:30am 0 Comments

AutoLoop Introduces Engage™ Call Center Solution Proven to Increase Sales and Service Profitability for Auto Dealers

Clearwater, FL -- AutoLoop today introduced EngageTM, a call center solution proven to engage customers and increase sales and service profitability for auto dealers.

Building on twenty years of call center experience obtained in the 2014 merger with CAR-Research XRM, AutoLoop Engage uses USA-based agents to manage all inbound sales and service calls for dealers, perform unsold prospect surveys to increase sales and provide industry-unique true ad sourcing, service new and aged Internet leads and improve dealership CSI.

 

"Data collected from the thousands of customers we have spoken with shows that dealerships often answer…

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Naked breasts billboards cause 517 accidents in one day

Filed under: , , ,

The larger-than-life ads were plastered on no fewer than 30 trucks spread across Moscow's roads.

A sexy mobile advertisement featuring a woman's breasts is being blamed for causing over 500 car crashes in one day. The larger-than-life inadvertent distracted driving ads were plastered on no fewer than 30 trucks spread across Moscow's roads.

The specific purpose of the ad campaign - designed by an advertising agency specializing in mobile ads - was to draw attention to the mobile billboards. The sparse text in the ad translates from Russian to "They Attract." They certainly do!

Russian motorist Ildar Yuriev says, "I was on my way to a business meeting when I saw this truck with a huge photo of breasts on its side go by. Then I was hit by the car behind who said he had been distracted by the truck. It made me late and left my car in the garage, and although I am insured I am still out of pocket."

Drivers across Moscow were quick to vocalize their outrage and have reportedly unleashed their anger on AdvTruck.ru, the agency responsible for the stunt. A spokesperson for AdvTruck says "'We are planning to bring a new advertising format onto the market, encouraging companies to place their ads on the sides of trucks, as we thought this would be a good alternative to putting them on the sides of public transport. We wanted to draw attention to this new format with this campaign" he explained.

He then added "In all cases of accidents, the car owners will receive compensation costs from us that aren't covered by their insurance."

The ad campaign, however tacky, obviously did the job it set out to do, but it left a city full of carnage in its wake, as no fewer than 517 collisions related to the mobile billboards have been officially reported. We'll be sure to keep you abreast of the situation as more reports flood in. Check out the full video report below.

Continue reading Naked breasts billboards cause 517 accidents in one day

Naked breasts billboards cause 517 accidents in one day originally appeared on Autoblog on Fri, 17 Oct 2014 19:59:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

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DISTRICT VOICES: Inside Panem with our finest citizens

Meet District Voices, the latest campaign in our Art, Copy & Code project—where we explore new ways for brands to connect with consumers through experiences that people love, remember and share. District Voices was created in partnership with Lionsgate to promote the upcoming release of The Hunger Games: Mockingjay Part 1. -Ed.

Greetings, Citizens of Panem!

The Capitol has joined forces with Google and YouTube to celebrate the proud achievements of our strong, lively districts. Premiering today on YouTube, a new miniseries called DISTRICT VOICES will take you behind the scenes to meet some of Panem’s most creative—and loyal—citizens.

At 4 p.m. EDT/ 1 p.m. PDT every day this week, one of your favorite Citizen creators from YouTube will give you a never-before-seen tour of their districts. First, the Threadbanger textile experts of District 8 will show how utility meets beauty in this season’s fashion—plus, you’ll get a look at a new way to wear your Capitol pride. Tomorrow, District 2's Shane Fazen will provide a riveting demonstration of how we keep our noble peacekeepers in tip-top shape. On Wednesday, Derek Muller from District 5—Panem’s center of power generation—will give you a peek at a revolutionary new way to generate electricity. Thursday The Grain District’s own Feast of Fiction will show you how to bake one of beloved victor Peeta Mellark’s most special treats. And finally, iJustine, District 6’s liaison to the Capitol, will give you an exclusive glimpse at the majestic and powerful peacekeeper vehicles in action.

Tune in at CAPITOL TV. And remember—Love your labor. Take pride in your task. Our future is in your hands.

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Automotive Marketing News

Ford steers C-Max ads away from mpg

Since Ford was forced to restate the estimated fuel economy of its C-Max Hybrid -- first in August 2013 and again in June -- the brand's marketers have rethought how to sell their hybrid-only nameplate.

NAMAD's 2nd film chronicles history for next generation

The nation's largest minority dealership group has released the second in what it hopes will be a series of documentaries chronicling the history of minority dealers in the United States.

Repairs on Corvette-swallowing sinkhole to begin in Nov.

Construction to fill the massive sinkhole that in February swallowed eight Corvettes at the National Corvette Museum in Kentucky is scheduled to begin November 10, the museum said.

Infiniti set to name CPandB as its global advertising agency, report says

Infiniti is set to tap Crispin Porter + Bogusky as its global advertising agency after a drawn-out review, people familiar with the matter told Advertising Age, an affiliate of Automotive News.

Dodge 'Scat Pack' trim revival resurrects 1968 trademark dispute

Dodge's attempts to revive its muscle car-era 'Scat Pack' trims may have stepped in it in the process.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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