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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

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Automotive News Videos

Ford Yields on Truck Ratings (9/2/14)

F-450 maximum payload rating drops 150 pounds, automaker says truck retains towing crown; 'Not a Buick' resonates with buyers; Toyota's other suitor.

Nissan Loses Another Exec (9/2/14)

Andy Palmer new CEO of Aston Martin; Tesla's new battlefront; Kia charger move; Snyder: What's hot, what's not in Aug. sales.

Tesla Virtual Store Tour (8/29/14)

Map site takes shoppers from front door to dash; a plan to help low-income EV fans in Calif.; road-trip favorites.

Fiat Clears Merger Hurdle (8/29/14)

Buyouts not expected to exceed cap; judge dismisses Ford apartheid case; Chevy confirms Z71 SUVs; Lexus lathers up.

Power Glitches Hit Chrysler (8/28/14)

Company probes reports of stalls, quirky electronics; debut set for juiced-up Caddy; Mustang rolls out; a Fiat you can't refuse?

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Cobalt Moneyball Webinar: Which KPI's Belong In Your Starting Lineup?

by Ralph Paglia September 18th Moneyball Webinar from Cobalt: Which KPI's Belong In Your Starting Lineup? Learn more at Cobalt Moneyball Webinar - Sept. 18th

Ways To Make More Money Selling Used Cars

by Manny Luna Ways To Make More Money Selling Used Cars Manny Luna

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by Scott T. Joseph

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by Scott T. Joseph

Looking to find good sub-prime car leads?

by Manny Luna VL Digital Marketing has assisted dealers nationwide exceed sales quotas with our exclusive auto leads, facilitated on our Customer Website Track Platform. We've delivered millions of fresh auto sales leads to dealerships. Many new and used car leads are generated by automobile shoppers on the Internet. Thanks to the web, a savvy consumer has all the tools at their disposal to research cars at any time day or night. VL Digital Marketing has many years experience generating some of the highest quality auto sales leads anywhere on the Internet. We research what consumer are looking for and design sites to rank for 10 keyword or more. CarLoanInHouston.com was designed for special financing leads and ranks on the frist page of Google for the following long-tail keywords: #1 Page Ranking in Google vehicle loan houston houston car loans no credit auto loans houston tx poor credit auto loan houston slow credit car loans houston bad credit auto loans houston car loans houston automobile loan houston need automobile loan houston Contact Us if you would like to have a custom lead website. http://vldigitalmarketing.net/contact-us

Auto Industry Marketing and Advertising News

Online Find Of The Day: Custom 2005 Chevy SSR is late for Shark Week

Filed under: , , , , , , ,

2005 Chevy SSR Custom

Even when brand new, the Chevrolet SSR wasn't the most beloved car on the market. Its attempt to mix a pickup, convertible sports car and retro styling caused to be a love-it-or-hate-it design. With most people falling deeply into the latter camp, production only lasted from 2003 to 2006.

But let's just say one of the most polarizing vehicles of the last decade wasn't enough for you. What would you do? Well, one owner commissioned a fiberglass body kit with reptile eyes, snout, fangs and spiky tail to create the dinoSSauR, as the dealer calls this creation. It can be yours for the low, low price of $34,988.

To this 2005 SSR's credit, the dealer claims just 6,468 miles on the clock - possibly because no one would ever want to be caught driving it. Although, Halloween is coming, and it could be a great match for your caveman costume. The SSR has its stock 6.0-liter LS2 V8 under the hood with an aftermarket Magnaflow exhaust and a six-speed manual gearbox. It also comes fairly loaded with heated seats, an auto-dimming mirror, memory seats and more. So at least the dinoSSauR is a comfortable bit of rolling weirdness.

To add the cherry of oddness on top of this insane vehicle sundae, it's being offered by a dealer called North Freeway Hyundai in Spring, TX, which claims to be the largest SSR seller in the world having moved over 350 of them. If you're digging the idea of a dinosaur-inspired Chevy retro-truck convertible, head over to Cars.com and put this beauty in your garage.

Online Find Of The Day: Custom 2005 Chevy SSR is late for Shark Week originally appeared on Autoblog on Fri, 29 Aug 2014 15:44:00 EST. Please see our terms for use of feeds.

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2016 Mazda MX-5 Miata reveal to be livestreamed, feature Duran Duran

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Mazda MX-5 Miata Duran Duran

We're all hungry like the wolf to see the unveiling of the next-generation 2016 Mazda MX-5 Miata on September 3, but Mazda is seriously excited about taking the sheet of its latest droptop because it has 1980s New Wave act Duran Duran headlining the event. In case you can't make it to Monterey, CA, Tokyo or Barcelona to watch the reveal happen, the brand is also livestreaming it on YouTube starting at 6:00 PM PT (9:00 PM ET). The Miata is then showing its all-new face again during the broadcast of Fashion Rocks on CBS on September 9 at 9:00 PM ET.

Facts about the new MX-5 have remained elusive, but we saw its bare chassis at the 2014 New York show. The roadster was rumored to return to the classic oval grille from the earlier models and also shed a decent amount of weight over the current version, possibly around 300 pounds.

Don't worry about noting the big reveal in your calendars, though. Not only will Autoblog be in attendance in Monterey to hear Simon Le Bon belt out Rio, we will also publish another post linking to the livestream before the unveiling. In the meantime, scroll down to read Mazda's announcement and check out the link to the stream, which just shows a countdown at the moment.

Continue reading 2016 Mazda MX-5 Miata reveal to be livestreamed, feature Duran Duran

2016 Mazda MX-5 Miata reveal to be livestreamed, feature Duran Duran originally appeared on Autoblog on Fri, 29 Aug 2014 13:28:00 EST. Please see our terms for use of feeds.

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Starbucks to trawl for college students with food trucks

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Starbucks Coffee Truck

The old joke about Starbucks is that there are so many of the coffee shops across America that in some places you can sit in one location sipping a pumpkin spice latte and actually be able see another one of its stores across the street. If you think the brand is everywhere now, it's going to be truly ubiquitous at three universities this fall with a pilot program that has food trucks serving coffee to caffeine-starved students and faculty.

According to BusinessWeek, Starbucks has about 11,500 stores nationwide, but the company wants to increase its presence on college campuses. Therefore, it's launching this pilot program to see how things work by using trucks. They're already following herds of students at Arizona State University and James Madison University in Virginia, and Coastal Carolina University in South Carolina gets its coffee-delivery vehicle on September 18.

The true genius behind this plan is that the trucks aren't just going to sit in one place all day. Instead, they are moving around throughout the day to give students their first fix in the morning and be right there in the afternoon to top off their cups. Starbucks is even promising to adjust the trucks' hours as needed on each campus to suit customers, even staying open later than the dining halls in some cases. The company clearly knows once you get people hooked; they are going to keep coming back for more. Scroll down to read Starbucks' announcement of the pilot program.

Continue reading Starbucks to trawl for college students with food trucks

Starbucks to trawl for college students with food trucks originally appeared on Autoblog on Thu, 28 Aug 2014 14:14:00 EST. Please see our terms for use of feeds.

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Latest ADM Activity - Click "More" at bottom!

Brian Bennington commented on Jeffery Sterns's blog post Are You Available When Your Customers Are?
"While I understand the principle of 24 hour chat with new "will call anytime night or day" customers, I'm inclined to believe it could be most effective handled internally by the dealership.  Honestly, I'd really like to…"
21 minutes ago
J.D. Rucker posted a blog post

Your Message Must Match the Marketing Venue

Let's call it what it is. This is a post about active digital marketing versus passive digital marketing. It's one that covers two of the types of marketing disciplines that are near and dear to my heart, but more importantly it lays the groundwork for an understanding of the various marketing styles and how we should…See More
36 minutes ago
J.D. Rucker is attending Eliana Raggio's event
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FREE Webinar: The Loyalty Marketing Webinar! at http://www.dealeron.com/webinar/events/the-loyalty-marketing-webinar/

September 4, 2014 from 12pm to 1pm
Dealers who successfully implement a comprehensive loyalty marketing program and reward system will increase customer retention, strengthen the relationship with shoppers and create top of mind awareness for future purchases.Oh, and they stand to make HUGE PROFITS too! For instance: A dealership in snowy Minnesota sold an additional 250 units in the month of January!  And a dealer group earned an additional $4.6 million in the service drive in 1 year!WHAT CAN A POWERFUL LOYALTY MARKETING…See More
1 hour ago
Kenneth Wiley is now friends with Ralph Paglia and Mike Elliott
1 hour ago
Cobalt posted a blog post

What the Buzz is KPI?

by Sara Towner, Account AdvocateTired of listening to the marketing mumbo jumbo that everyone loves to use but hates to explain? Sometimes ya just gotta say, What the Buzz? Let’s debuzz digital, break down the chatter that matters and expand our digital dictionaries… all in seven sentences or less.Today’s buzzword is KPI. We’ve asked one of our resident Digital Demystification Delegates to explain…See More
4 hours ago
Jonathan Morales posted blog posts
4 hours ago
Ken Beam commented on Brian Cox's blog post Don’t Let Your Video Become a Flash In the Pan
""As for YouTube, yes it's the 2nd largest search engine, but what's also important to note is that YouTube is designed to keep users on YouTube; not drive them to a dealership website" *EXCELLENT point WheelsTVNetwork........."
5 hours ago
WheelsTVNetwork.com commented on Brian Cox's blog post Don’t Let Your Video Become a Flash In the Pan
"Great article but I'm surprised to hear that Flash-only video is still a thing today. This was a hot topic several years ago, so I'm hoping many have found resolve since, as it's a disservice for any provider to still be providing…"
5 hours ago
Mike Elliott posted discussions
6 hours ago
Paul Potratz posted a blog post

Am I Doing This Right?

Like most people, you've seen your fair share of video testimonials. But what separates the good ones from the bad ones? Most people aren't aware of some basic practices that can make your video testimonial look professional instead of cheesy. Stefanie and I give simple advice that you can use for your video testimonials on this week's episode of Think Tank Tuesday.See More
7 hours ago
Bruce Goett updated their profile
7 hours ago
Ken Beam commented on Brian Cox's blog post Don’t Let Your Video Become a Flash In the Pan
"@ Dave - Thanks for the nice words, I certainly appreciate the compliment. As for YouTube, well......... yes there is certainly a lot of "noise" on the platform obviously, but I don`t personally use YouTube with the idea that someone will…"
8 hours ago
Nick Erieau posted a status
"Focussed on the development of low cost mobile apps for Auto Dealers. Visit www.dealerappz.com for more information or contact me today."
8 hours ago
Nick Erieau updated their profile
8 hours ago
David DeSantis posted a blog post

The New Lifted Truck Market's Obscurity Problem Visualized

This is from a blog post I did earlier on http://conversionsforsale.blogspot.comFor years I've been saying that the biggest problem with the New Lifted Truck market is the awareness problem.  Consumers are not aware that these products exist in the marketplace.  Now, I am going to show you the facts that support my position.  With Google being the number one search engine.  I am going to let them tell me what the numbers are.  Most people…See More
9 hours ago
David DeSantis commented on Brian Cox's blog post Don’t Let Your Video Become a Flash In the Pan
"Why am I not surprised the Auto video guru himself Mr Beam chimed in?  I love what you do Ken!Great post Brian very educational.  I'm just patiently waiting for someone to come along, and create an auto video website.  That…"
9 hours ago
Manny Luna shared their blog post on Twitter
10 hours ago
Hannah Philpott posted a status
"How many of you has seen our FB status? Better like our page so you can see how to win the Free Year Subscription! http://goo.gl/ncSwYk"
10 hours ago
Mike Warwick replied to J.D. Rucker's discussion The Best Inventory Pricing Tool Is...
"We use Firstlook in all of our stores.  It has most of the functionality of vAuto for half the cost and their support is exceptional."
10 hours ago
CarolSanford liked Brian Cox's blog post Don’t Let Your Video Become a Flash In the Pan
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ADM Blog Posts

Using Moneyball Strategies to Win the Content Marketing Game

Posted by Timmy D. James on September 2, 2014 at 5:00am 0 Comments

In a recent article published on Marketing Land, an author used the famous concept of Moneyball and applied it to content marketing. If you aren’t familiar with the Moneyball concept, it began when Billy Beane became manager of the 2001 Oakland Athletics. Mr. Beane hypothesized that a team doesn’t necessarily need a superstar to win games. The key to winning in baseball is scoring. To score runs, a team must have players that can get on base. Rather than allocate millions of dollars (which the organization couldn’t afford) for superstar players, Mr. Beane used data and algorithms to identify players who may have been considered sub-par, but had high on-base percentages (i.e.: they could hit and get on…

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Are You Available When Your Customers Are?

Posted by Jeffery Sterns on September 1, 2014 at 12:52pm 2 Comments

The internet has changed our world. The concept of "business hours" has been turned on its head. People are buying things online at 2 in the morning. They're researching vehicles after the kids are in bed. They're planning out how to drop off their vehicle in your service department and still get to work on time at 4am.

When they have questions, are you there for them? Chances are that you do not have a receptionist there to answer questions by phone overnight. A contact form or email simply won't fulfill all of their needs in the timely manner they expect. This is where 24-hour chat comes into play.

In the example above, we described the person who wants to know about your service department and how she'll get to work. This isn't a hypothetical. It actually happens. We…

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The Mighty Autonomous Car

Posted by Tim Kaye on August 30, 2014 at 8:08am 1 Comment

Your everyday routine keeps you busy with the truckload of tasks that you have to handle. Between work and picking up groceries and laundry, your mind was probably on the deadline of your assignment when you hit the car beside yours while parking. Paying attention, contrary to what many would say, is now no more a biggie on your checklist while on the road.



Autonomous cars are going to change all that. Autonomous cars is a fancy term coined for self-

driven or driverless cars. These cars, as the name suggests, can be driven perfectly without human input.



How They Work?



Here’s a sneak peek at the systems used to make the concept of autonomous cars:



• We all know about cruise control. It helps to maintain a car’s speed on its own without having to…

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Are you Investing in SEO the Warren Buffett Way?

Posted by Manny Luna on August 29, 2014 at 9:30pm 3 Comments

An SEO, one of the most common questions from potential clients goes something like this: “If we target keywords X, Y and Z, what kind of return can we expect on our investment? We need to know the potential ROI before we invest.”

Did you catch that? The keys to that question are the words investment and invest.

I’m a numbers guy, and one of my hobbies for quite a few years has been paper trading. I do some research, pick a handful of stocks to virtually buy, and watch their performance over the course of a few years, until I decide it’s a good time to virtually sell.

The stock market fascinates me, and I’ve found that SEO…

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How Joystick Controlled Cars Making Life Easier for Handicapped People

Posted by Tim Kaye on August 29, 2014 at 5:30am 0 Comments

When a person is disabled or physically handicapped, it does not mean that it will stop him from enjoying the joy of driving. Suppose a family member or someone you care about is physically challenged. It's painful to see all the time that they need to depend on someone whenever they need to go out, even for just a ride. How does it feel when the youngsters grow up with some physical deformation, see that all their friends are getting their licenses to drive, but they can't? Well, now you have the answer. It is nothing but a car driven by joysticks.

Why a Joystick Controlled Car is Necessary?

We often see that it becomes impossible for those people to drive who are either without a limb or using prosthetic limbs. To make it easier for them there are cars…

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Don’t Let Your Video Become a Flash In the Pan

Posted by Brian Cox on August 29, 2014 at 4:34am 5 Comments

There’s no doubt that video marketing, in general, has become increasingly important in today’s world. Google has the search market cornered which is why, as marketers, it is important to pay close attention to the changes they make. However, did you know it’s even more important to pay attention to the second largest search engine in the world? You might think that I’m referring to Bing but, in fact, the second largest search engine is YouTube. Thus the importance of video for SEO.

 

Dealerships have increasingly embraced video in various degrees for years – from simple stitched videos to professionally created live walkarounds. There’s no doubt that consumers love video. In fact Google’s recent automotive study indicates that over 80 percent of car shoppers will watch a vehicle video and then…

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Conversions For Sale's Recent Press Release Announcing our GoLifted Site

Posted by David DeSantis on August 28, 2014 at 2:15pm 0 Comments

Brand New Lifted Truck Industries Presence Bolstered By GoLifted.org Site

GoLifted.org is a New Lifted Truck market guide for consumers that builds product awareness, lends market education, and presents current Lifted Truck Upfit manufacturers

STANDISH, Maine, Aug. 27, 2014 /PRNewswire/ -- David DeSantis, Founder of ConversionsForSale.com, today announced the launch of GoLifted.org. This consumer resource site aids in the promotion of the New Lifted Truck Market as a whole by building consumer awareness of the products, lending education on market processes, and by presenting product availability and diversity options.

David DeSantis has an extensive background working as Internet Manager for RV, boat, and auto dealerships. He created and managed online…

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Zeck Ford Service Advisor Scott Sparks

Posted by Manny Luna on August 28, 2014 at 12:30pm 0 Comments

See what Scott Sparks has to say about the Zeck Ford Service Department!





Their President's Award Winning Service  Department is second to none ! They deliver Award Winning Service through a combination of a Professional Well Trained Staff. A Clean Modern Facility, State of the art Equipment , and Computerized Invoicing, Record Keeping and Information Systems. Zeck Ford provides friendly service at a very competitive price.

The average employment tenure of our service department staff is 9 years with some over 25 years!

Zeck Ford Service…

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How Simply Getting the Job Done Can Be a Bad Thing

Posted by Richard Holland on August 28, 2014 at 5:07am 2 Comments

Working at a car dealership often takes its toll on employees. The demands of a fifty, sixty or seventy hour work week often leaves the employee exhausted, mentally and physically. Generally, these employees are not clock-watchers, they are your commissioned sales people, your technicians, your management staff and they are the bread and butter for your dealership.  Are these long work hours the expectation that has been set by the organization, or it is part of the genetic makeup of these employees? Is their heart into it? Or are they only a cog that helps turn the wheel?

 

Also imagine the full-time, forty-hour per week receptionist, service cashier or parts counter employee that repeats the responsibilities of their job for eight hours a day.  They take their breaks and probably sneak in a…

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Are These Excuses Keeping You From Test Chatting Live Chat Vendors?

Posted by Lisandra Ramos on August 27, 2014 at 12:30pm 0 Comments

“My dog ate my homework.”

For anyone who went through the United States’ public school system since the 1970s, this should be a very familiar excuse. And it may very well be the same excuse some dealers use to avoid doing their homework of test chatting their prospective chat providers before they buy a chat solution.

Avoid these top 3 excuses and learn why test chatting your potential managed chat provider is crucial to your vendor review process. Read on!

1. The price is right

Would you neglect to test drive your future vehicle if the price was unusually low? Definitely not.

A low-priced vehicle can throw up some red flags like: Has this used car been in any previous accidents? Or,…

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Online Find Of The Day: Custom 2005 Chevy SSR is late for Shark Week

Filed under: , , , , , , ,

2005 Chevy SSR Custom

Even when brand new, the Chevrolet SSR wasn't the most beloved car on the market. Its attempt to mix a pickup, convertible sports car and retro styling caused to be a love-it-or-hate-it design. With most people falling deeply into the latter camp, production only lasted from 2003 to 2006.

But let's just say one of the most polarizing vehicles of the last decade wasn't enough for you. What would you do? Well, one owner commissioned a fiberglass body kit with reptile eyes, snout, fangs and spiky tail to create the dinoSSauR, as the dealer calls this creation. It can be yours for the low, low price of $34,988.

To this 2005 SSR's credit, the dealer claims just 6,468 miles on the clock - possibly because no one would ever want to be caught driving it. Although, Halloween is coming, and it could be a great match for your caveman costume. The SSR has its stock 6.0-liter LS2 V8 under the hood with an aftermarket Magnaflow exhaust and a six-speed manual gearbox. It also comes fairly loaded with heated seats, an auto-dimming mirror, memory seats and more. So at least the dinoSSauR is a comfortable bit of rolling weirdness.

To add the cherry of oddness on top of this insane vehicle sundae, it's being offered by a dealer called North Freeway Hyundai in Spring, TX, which claims to be the largest SSR seller in the world having moved over 350 of them. If you're digging the idea of a dinosaur-inspired Chevy retro-truck convertible, head over to Cars.com and put this beauty in your garage.

Online Find Of The Day: Custom 2005 Chevy SSR is late for Shark Week originally appeared on Autoblog on Fri, 29 Aug 2014 15:44:00 EST. Please see our terms for use of feeds.

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Google Blog Articles, News and More

Introducing Google for Work (the artist formerly known as Enterprise)

Work is where you spend a lot of your time. So we’ve always believed that it should be meaningful—not a daily grind, done in isolation on an old desktop in a sea of cubicles. Even more, we believe that technology should make work better. It should make it easy not just to get things done, but to get things done with people who inspire you, at the times and in the places where you work best, and in a way that lets you make an impact, no matter what your job is, or what industry you’re in.

Ten years ago, we started bringing Google’s consumer technology—along with the features, controls and services businesses need—to work. We first brought search and then Gmail to businesses. Today we also offer the scale and reliability of Google’s infrastructure to developers with Google Maps and Google Cloud Platform, and have extended into hardware with Android and Chromebooks. Along the way we’ve invested in what matters to our customers and partners—security, transparency, compliance and customer support. And our team, the breadth of our offerings, and our commitment to business customers have all increased substantially.

Work today is very different from 10 years ago. Cloud computing, once a new idea, is abundantly available, and collaboration is possible across offices, cities, countries and continents. Ideas can go from prototype to development to launch in a matter of days. Working from a computer, tablet or phone is no longer just a trend—it’s a reality. And millions of companies, large and small, have turned to Google’s products to help them launch, build and transform their businesses, and help their employees work the way they live. In other words, work is already better than it used to be.

But technology for the workplace isn't just about a better way of doing business. It's about empowering anyone, whether they're a developer with an idea in their basement or a baker with a better cupcake or a company with thousands of employees, to have an impact. We never set out to create a traditional “enterprise” business—we wanted to create a new way of doing work. So the time has come for our name to catch up with our ambition. As of today, what was called Google Enterprise is now, simply, Google for Work. When we use the tools that make our lives easier—Google Apps, Maps, Search, Chrome, Android, Cloud Platform and more—work gets better. And that’s what we’re working on—the best of Google, now for work.

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Automotive Marketing News

Speed enthusiasts drive traffic to Infiniti, BMW

Two new entries in our weekly viral video rankings showcase the appeal of speed.

Foam-filled Lexus NX spot too retro for America?

Drifting cars, techno music, string bikinis and foam parties. At first glance, Lexus' new "Shampoo" TV spot for the NX compact crossover that arrives in November seems tailor-made for the trendy young crowd that Toyota Motor's luxury brand craves.

The marketing move behind Buick's big year

Buick-GMC chief Duncan Aldred believes that the ad campaign that's been running since March just might be starting to do something that a lineup of handsome sheet metal could not: transform Buick's old-fogey image.

GM, museum to restore 3 of 8 prized 'Vettes damaged by sinkhole

GM and the National Corvette Museum will restore three of eight prized Chevrolet Corvettes damaged in February when they tumbled into a giant sinkhole that developed beneath the floor of the museum in Bowling Green, Ky.

Toyota targets shoppers with location-based mobile ad tool

Toyota is using a location-based mobile ad tool to supercharge its annual clearance sale.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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