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Added by Kris Rosychuk on April 26, 2016
Started by Nate Wiener in VIDEO - Multimedia and Video Marketing Related Discussions, including Video SEO, YouTube, Video Email, etc.. Last reply by Mike Dickman on Monday. 4 Replies 0 Likes
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Started by Kyle Hayden in INVENTORY MERCHANDISING - Vehicle Listing Sites, Inventory Management, Data Services and Related Topics about optimizing results from vehicle inventory marketing partners. Last reply by Big Tom LaPointe Apr 20. 1 Reply 1 Like
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Why are Instant Articles beneficial? Facebook provides a guide to Instant Article configuration so that you can use their content management system.
• Instant Articles are 10x faster than traditional mobile web articles
• They’re read 20% more often
• Clients are 70% less likely to leave the article once they’re there.
Watch this week's Hard Facts now for more info!
Most dealers I know spend around $30, or more, per lead to drive more sales customers into the store. In many cases these leads contain little information that is actually useful to help close the customer. And, not all the information is accurate – perhaps the email is good but the phone number is not. It’s no surprise that closing ratios hover nationally at around 8-12% for these leads.
Yet there is a rich source of superior quality leads in the dealership every day that many dealers overlook. Ups in the service drive far exceed those in the front end of the dealership. And, as many of these are already your customers, all the data you need is at your fingertips to see exactly where these customers are on their journey. Your CRM and DMS contain a wealth of information that could be used to…Continue
I was recently involved in a discussion on an automotive industry Facebook group where an industry friend was told by his current SEO provider that he shouldn’t be concerned with Moz’s Domain Authority ranking system. The actual quote was:
“The Domain Authority score has no actual impact on your site’s ranking. It is a 3rd party guess at the strength of your site. Moz’s value has dropped a lot over the last couple of years. I don’t even look at it anymore.”
It’s not a metric to be obsessed with, but why would anyone recommend ignoring any metric, particularly one so universally respected, when it comes to your website? That’s a good question. First let’s cover what Domain Authority is and how it is calculated.
Are you considering the purchase of a new car? It's one of the largest purchases that you will make outside of your home. With each new car that drives off the lots come hundreds of mistakes that cost the buyers dearly. From smooth-talking salesmen to overpriced extras, here is five of the worst car buying mistakes.
When you purchase a car, they have tons of additional items you can add that do nothing more than bump up the price of the car. Packages like adding Scotch-guard to the seats are more cost effective to do yourself. What about the extended warranty plans? Having an extended warranty is good, but you can get a better plan yourself without all the exclusions. Be wary of these additional purchases, as they are just the…Continue
This worked pretty well for a while. However, with the rise in the importance of reviews, some companies chose to act unscrupulously and falsely boosted their reputation by posting fake reviews. As word of this spread in the media, consumers became increasingly skeptical of ANY reviews. These days, if a consumer lands on a dealer’s review site and sees all 5-star reviews, they tend to discount those reviews as filtered, or perhaps solicited by the dealership. They feel they are not a true reflection of how the customers really view the dealership.
Well, in today’s digital age, there is a fairly simple…Continue
Nearly 10 years ago this month, I created my first and last Facebook profile. Sitting in my High School Library towards the end of my Senior year, I cluelessly put together a picture, a couple monumental dates and places, clicked on the "Save" button and wa-la. Piece of cake. Now, if it could have only stayed that simple. Social Media profiles are becoming more and more of a reliable source for representation of a person, company, or event. The days of uploading some random picture and being ok with it are gone.
Establish what you will be using your …
Why would you send out an email offer to your customers that you would not PAY to send out via direct mail or other methods?
I see it happen all the time. A dealer sends out an email for something such as an AC check for $69.95, or a free multi-point inspection and a filter special. If I were to say to that dealer, “would you spend 89 cents to send that offer on postcard?” Their reply would be a resounding “No!”
Before blasting out an email promo to all your customers, ask: “Would I spend a dollar to send that out?” If the answer is “no,” ask yourself why you think it is okay to send it for free.
Driving at night can be quite risky. The driving conditions of the night are challenging and a large number of accidents take place during the night. Reduced visibility, perception of depth, peripheral vision, colour recognition etc. make it all the more difficult. We also become less alert at night. So, the risk of crashing increases.
To avoid this, extra safety precautions should be followed during the nighttime. A few simple measures can make your driving at night smoother, safer and better. Let's look at these in details.
Turn on the Lights
Since the darkness impairs visibility, it is always wise to turn on the headlights, taillights, brake lights and the indicator lights of your car to ensure that you can see the road…Continue