Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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AutoDigitalMarketing@Gmail.com

2701 N. Rainbow Blvd.
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Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Learn More About Digital Marketing... Watch the Video Referenced Below!

Latest ADM Activity - Click "More" at bottom!

Tammy Lettieri updated their profile
4 hours ago
Tom Gorham liked Ken Beam's blog post To App or not to App?..... That is the question my fellow ADM`ers
5 hours ago
Drew Ament commented on Ken Beam's blog post To App or not to App?..... That is the question my fellow ADM`ers
"!00% agree -- I posted this 3 years ago and STILL  believe it is valid ==================== Dealers (and most retail outlets - Amazon, WalMart, Target, BestBuy) are still having a hard time getting consumers to install and KEEP INSTALLED an…"
5 hours ago
Ken Beam's blog post was featured

To App or not to App?..... That is the question my fellow ADM`ers

Howdy!-I want to throw this out there for the ADM Group to mull over......please share your answers here.The subject is Apps....... Does a Car Dealership really need an App? We have had two different App companies in the past four years & from my personal experience, the results of having an App are very few and far between.I…See More
13 hours ago
Mark Konrad Eck commented on Cory Mosley's video
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The Question You Must Ask - Work On Yourself Wednesday

"Great Video! We need start and end each day asking ourselves what else could we have done better yesterday and today."
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Paul Potratz posted a blog post

Rumor Alert

Have you heard rumors about Google's new targeting options? On this week's Hard Facts, Samantha explains how Google's new tool will make your search campaigns more relevant.See More
Friday
Ken Beam posted a blog post

To App or not to App?..... That is the question my fellow ADM`ers

Howdy!-I want to throw this out there for the ADM Group to mull over......please share your answers here.The subject is Apps....... Does a Car Dealership really need an App? We have had two different App companies in the past four years & from my personal experience, the results of having an App are very few and far between.I…See More
Friday
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HELP WANTED

Help Wanted: Career Opportunities and Job ListingsSee More
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Jonathan Floyd posted a blog post

Marketing On The Cheap with Meetup.com and Press Releases

Internet Marketing On A Low BudgetOne of the big problems that a lot of my clients have when they are just starting out in internet marketing, is how to create publicity and get customers without spending…See More
Friday
Scott Langton updated their profile
Friday
Crystal Hartwell posted a blog post

CallSource Acquires ContactPoint’s Phone Coaching and Training Division

CallSource expands its leadership in end-to-end call management, tracking, and training Westlake Village, CA – April 30, 2015 - CallSource, the leader in call management, tracking, and training, has entered into an agreement with ContactPoint (also known as LogMyCalls) to acquire the company’s phone coaching and training division. Simultaneously, CallSource agreed to sell to ContactPoint the segments of its media division (publishers, ad agencies, internet listing sites, etc.) that are outside…See More
Thursday
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Inventory Marketing for Car Dealers

This group is for all things related to Car Dealers managing and marketing their vehicle inventory...
Thursday
Black Book posted a blog post

Spring Season Strength Appears To Be Over

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. The Black Book editors began to see signs of a tiring spring tax season in last week’s report, and this week those signs have become more obvious. This week’s data showed the largest drop off of the spring for car and truck…See More
Thursday
Don Favero updated their profile
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Matt Payne (the credit cowboy) liked Ralph Paglia's profile
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Steve Munyan posted discussions
Thursday
Rebecca Kon posted a blog post

15 Best Twitter Highlights from Digital Dealer 18

I hope that everyone who was able to make it had a great time at Digital Dealer 18 in Tampa, FL last week! For those of you who were unable to attend though, I want you to still be able to take away some valuable insights from this knowledge-packed…See More
Thursday

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To App or not to App?..... That is the question my fellow ADM`ers

Posted by Ken Beam on May 1, 2015 at 11:30am 1 Comment

Howdy!-

I want to throw this out there for the ADM Group to mull over......please share your answers here.

The subject is Apps....... Does a Car Dealership really need an App? We have had two different App companies in the past four years & from my personal experience, the results of having an App are very few and far between.

I have promoted our Apps everywhere imaginable and then some.......... I even try using a "hook" to give you a reason to download our Apps........ hence our "App Only" Offers" -

I`ve posted everything from Sales/Service/Parts "App Only Offers".............. still crickets. 

Personally this is the way I see it............. I love shopping on Amazon & eBay....... &…

Continue

Marketing On The Cheap with Meetup.com and Press Releases

Posted by Jonathan Floyd on May 1, 2015 at 7:30am 0 Comments

Internet Marketing On A Low Budget

One of the big problems that a lot of my clients have when they are just starting out in internet marketing, is how to create publicity and get customers without spending money that they simply do not have. People in this position look on with envy as other marketers talk about their average spend on advertising, and which paid methods yield the best results. So here are some ideas for getting publicity for your business and customers for your shopping cart, while spending as little as possible.

 

Press…

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15 Best Twitter Highlights from Digital Dealer 18

Posted by Rebecca Kon on April 30, 2015 at 8:34am 0 Comments

I hope that everyone who was able to make it had a great time at Digital Dealer 18 in Tampa, FL last week! For those of you who were unable to attend though, I want you to still be able to take away some valuable insights from this knowledge-packed event.

That’s why I’ve put together the 15 best tweeted highlights just for you! Take a look at the Twitter posts below and learn something that will help your dealership innovate and succeed!

 

15. Here’s a great social media targeting tip:…

Continue

Who Owns Your Cars? Automakers Say They Do

Posted by Richard Holland on April 30, 2015 at 5:00am 0 Comments

The Digital Millennium Copyright Act is a law enacted in 1998, enforced and administrated by the U.S. Copyright Office. Every three years, the U.S. Copyright Office is tasked with holding hearings to determine what new technology should, or should not, be exempt from copyright laws. According to Autoblog, this year has seen automakers “supporting provisions in copyright law that could prohibit home mechanics and car enthusiasts from repairing and modifying their own vehicles.”

 

Automakers argue that vehicles are getting so technologically advanced that allowing amateurs and do-it-yourselfers to modify the sophisticated software within modern vehicles would “lead to an imbalance by which the negative consequences…

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THE ALPHA DAWG DISCUSSES PAYMENT PACKING

Posted by James A. Ziegler on April 27, 2015 at 11:30am 0 Comments

The Alpha Dawg Discusses Payment Packing

 

Believe it or not, I still hear a lot of managers asking me about how much “Leg” you need to leave in the payment for the F&I Manager. It came to a head last week when a manager messaged me that his General  Sales Manager’ was demanding they leave $30.00 a month “Leg” in the Payment they quoted the consumer for the F&I Department.

 

Regardless of how many years you’ve gotten away with it, if you get caught just once; I assure you it will ruin your life and career. The following is right out of my F&I…

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The Effect of "Mobilegeddon" on the Automotive Industry

Posted by Christopher Bouchard on April 29, 2015 at 1:00pm 0 Comments

Mobile devices are becoming a standard means of browsing the internet, researching products and services, and making purchases online. According to Global Web Index, 80 percent of internet users own a smartphone and 47 percent own a tablet. With these kinds of statistics, you better believe that your website is receiving a significant amount of its traffic from mobile users - unless you fell subject to the latest Google algorithm update last week.

That's right, Google has just rolled out one of its biggest algorithm updates in quite some time to provide a better search experience for its mobile users. In a…

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Boost Women's Confidence to Boost Your Sales

Posted by Anne Fleming on April 29, 2015 at 10:30am 0 Comments

The Good News? Women account for 50% of car purchases, and influence more than 80% of the deals.

The Downside? One in three women report feeling apprehensive or overwhelmed when they shop and buy a car. Only 38% of women feel confident about the process.

Women have different buying criteria and behaviors than men. Women rank trust and respect at the top of their list when it comes to choosing a sales advisor and are 50% more likely to read dealer reviews. They prefer to read reviews written by her peers.

Reading dealer reviews, bringing someone with her to the dealership --- these actions show women are seeking ways to be confident about their purchase. Here are tips to boost women’s confidence and impact your sales…

Continue

This Sounds Crazy Coming From Me

Posted by Paul Potratz on April 28, 2015 at 1:45pm 0 Comments

On this week's Think Tank Tuesday:

What is SOS? (It doesn't mean what you think!)
How much is it costing your business?
What can you do to avoid it?

Auto/Mate Ranks Number One on Top Workplaces 2015 Report

Posted by Mike Esposito on April 27, 2015 at 8:46am 0 Comments

Mike Esposito Honored with Special Leadership Award from the Times-Union

For Immediate Release

Albany, N.Y. – April 27th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that it ranked number one on the Top Workplaces 2015 report compiled by the Times-Union. This is the fourth consecutive year that Auto/Mate has received a Top Workplace award, and the first year that Auto/Mate has achieved the highest ranking in the mid-size business category in New York's greater capital region. In addition, Auto/Mate's President and CEO Mike…

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FCA US Dealers: Service Revenue Just Got A Lot More Important

Posted by Richard Holland on April 24, 2015 at 5:30am 3 Comments

FCA US CEO, Sergio Marchionne, recently announced plans to reduce the profit on new cars sold within the FCA brands by increasing the invoice prices, while keeping the MSRP the same. This will result in less potential profit for its dealers. The move, as reported by Automotive News, is FCA's attempt to increase its profitability. This, of course, will probably not result in standing ovations from dealers. In today’s ultra-competitive world of transparency and Internet shopping, dealers are already fighting the race to the bottom and depend on aftermarket, F&I products and finance reserves, just to seek out a profitable sale.

 

Sales managers can try tactics such as holding more gross, and not discounting the vehicles as much. But the reality is that…

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ADM Professional Community Blogroll:
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3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

7. Toyota Community

8. Kia Community 

9. Toyota Social Media

10. Social Media Marketing 

11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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