Automotive Digital Marketing ProCom

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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2701 N. Rainbow Blvd.
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Ralph Paglia

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

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Editor, Content Marketing

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Learn More About Digital Marketing... Watch the Video Referenced Below!

Latest ADM Activity - Click "More" at bottom!

Tom Quinn replied to Helen Smith's discussion Does a dealership need a website?
"Personal Recommendation: I wouldn't start with Website. I would start with your customer segments, their needs and journey (including purchase behavior, service behavior, etc).   By laying all of this out it should inform your overall…"
9 hours ago
Crystal Hartwell posted blog posts
12 hours ago
Chris Miller posted a blog post

The Recall Crisis: To a Scared Customer, an Apology can go a Long Way

For many consumers, cars are a necessity. They rely on them to get to work so that they can feed their family. They take their children to soccer practice and their spouses out for nights on the town. Throw in an occasional long-distance road trip to visit a relative or take a vacation, and it’s easy to see how much consumers rely on them. Manufacturers integrate safety messages into their branding. The government tests the vehicles. Consumer agencies review them. And consumers use this data to…See More
14 hours ago
Jeff Glackin liked Tom Gorham's blog post From the Trenches - Are you ready for a-Commerce and v-Commerce?
14 hours ago
Jeff Glackin liked J.D. Rucker's blog post How Car Dealers should Handle Sales Turnover
14 hours ago
Lina Cravotto and Ralph Paglia are now friends
14 hours ago
Jonathan Floyd posted blog posts
14 hours ago
Mike Esposito posted a blog post

Despite Auto Vendors' Promotion of Mobile Tablet Solutions, 80 Percent of Dealers Don't Use Mobile Tablets

FOR IMMEDIATE RELEASEALBANY, N.Y. – April 20th, 2015 – Auto/Mate Dealership Systems ( today announced the results of an informal survey it conducted from November 2014 to April 2015. More than 100 dealership employees responded to questions about mobile usage in the dealership, and it turns out that despite the auto industry's promotion of mobile tablet software solutions, only 20 percent of auto dealerships use mobile tablets in…See More
14 hours ago
Cory Mosley and Dana Detrick-Clark are now friends
16 hours ago
Cory Mosley posted a video

Building Buy In - Work On Yourself Wednesday - Cory Mosley

Season III, Episode VII - Building Buy In Watch this video on Cory's blog: Mosley Aut...
16 hours ago
Ljuben Georgiev posted a blog post

10 Tips for Effective Automotive Digital Marketing

The automotive industry employs some of the most creative marketing professionals for both their offline and online campaigns. With some of the largest advertising budgets in the world, auto manufacturers also represent one of the biggest consumer markets. So what we can learn from these huge international companies? Here are my top 10 tips for effective automotive digital marketing:#1 Ad Themes…See More
Big Tom LaPointe shared their blog post on Google +1
Bob Cockerham liked Ken Beam's video
Bob Cockerham liked Ralph Paglia's blog post Use Landing Page Optimization To Increase First Party Leads Generated for Your Dealership
Big Tom LaPointe posted a blog post

Live Chat - If it hurts to listen to your phone ups...

...then handling chats in-house isn't for your store.There are a bunch of things that can be imperfect when a salesperson or BDC staffer takes a phone call. These include:Bad grammarGiving too much infoNot giving enough infoFumbling for wordsGoing WAY off script regarding the vehicle or potential dealFailure to attempt to set an…See More
Tom Gorham liked Ralph Paglia's blog post Use Landing Page Optimization To Increase First Party Leads Generated for Your Dealership
Jason Kurker liked Ralph Paglia's blog post Use Landing Page Optimization To Increase First Party Leads Generated for Your Dealership
Ralph Paglia commented on Ralph Paglia's blog post Use Landing Page Optimization To Increase First Party Leads Generated for Your Dealership
"Carl, thank you for the high value comment!"
Carl Maeda commented on Ralph Paglia's blog post Use Landing Page Optimization To Increase First Party Leads Generated for Your Dealership
"This is exactly the same thing we advocate for PPC. Why pay to bring someone to your site if you're not going to invest the time and energy to increase the chances of turning the user into a lead? I also have one more thing to add…"
Ralph Paglia's blog post was featured

Use Landing Page Optimization To Increase First Party Leads Generated for Your Dealership

Ten Tips for Lead Generation Landing Pages Editor’s Note: Repost from SEM professional Jon Miller, VP of Marketing at Marketo. Marketo is a client of TopRank Online Marketing and provides B2B marketing automation software in the form of pay per click management, landing page…See More

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Use Landing Page Optimization To Increase First Party Leads Generated for Your Dealership

Posted by Ralph Paglia on April 17, 2015 at 9:30pm 2 Comments

Ten Tips for Lead Generation Landing Pages


Editor’s Note: Repost from SEM professional Jon Miller, VP of Marketing at Marketo. Marketo is a client of TopRank Online Marketing and provides B2B marketing automation software in the form of pay per click management, landing page optimization and integration with

With Jon’s B2B software marketing…


Is It Time To Break The Mold?

Posted by Paul Potratz on April 17, 2015 at 12:17pm 0 Comments

Breaking routines can be difficult but change can yield long term results. On this week's Hard Facts, Samantha explains why pressing the time clock should not always be priority.

What’s the Single Most Important Part of my Marketing Strategy?

Posted by Jonathan Floyd on April 16, 2015 at 5:30am 0 Comments

What’s the Single Most Important Part of my Marketing Strategy?

Many business owners struggle to balance their entrepreneurial duties with leveraging the their marketing dollars full business-building potential.

But at the end of the day – your strategy there to bring your message to as many people in your target audience as possible.   Create awesome value for your clients, and then communicate that value effectively. 

But what message are you sending out to the world… and how well is that message baked into every touch point you have with your audience?

That message is called your Unique Selling Proposition, or U.S. P.

It’s what helps you…


Amazon Enters the Auto Repair Business… Sort Of

Posted by Richard Holland on April 16, 2015 at 5:00am 0 Comments

At the end of March, Amazon announced the launch of what they’re calling “Amazon Home Services.” This new service by Amazon enables customers to order services for their homes without the inconvenience of having to search for these service providers, obtain references and obtain pricing. Services range from television installation, painting contractors, electrical work and… you guessed it… auto mechanics. No, Amazon isn’t hiring a workforce of skilled employees waiting to come to your house. In essence, Amazon is simply the middleman in this new arena, facilitating transactions between participants in the program and the consumer. These services all have up-front pricing so the consumer knows exactly what the costs are. In addition, each service provider is reviewed by a previous…


How Car Dealers should Handle Sales Turnover

Posted by J.D. Rucker on April 15, 2015 at 9:00am 0 Comments

There's a stigma that comes with working in the automotive industry. It has had an effect over the years on a dealership's ability to retain high quality people, particularly on the sales floor. How can we solve this?

Before we can answer that question, it's important to understand why the problem exists in the first place. Wages can be an issue, but as Jim Ziegler mentions in the video below, it's not necessarily the biggest concern. Hours and pressure from a salesperson's spouse has had an influence and could be the biggest reason that dealers lose their best people. Many salespeople work crazy hours and that has an impact.

Another issue comes back to the stigma itself. Because of flaws in the past within the industry, being in the car business has brought about poor…


Swapalease Selects WeGoLook for Lease Transfer Auto Inspections

Posted by John Sternal on April 15, 2015 at 7:30am 0 Comments

Swapalease announces WeGoLook as their exclusive auto inspection company for lease transfers.

Consumers looking to purchase lease takeovers will utilize WeGoLook to complete auto inspections prior to the transaction.

WeGoLook announces it has signed an agreement with as their exclusive automotive inspection company for off lease and trade-in vehicles this week. This strategic relationship will provide Swapalease customers the opportunity to purchase auto inspections prior to lease takeovers.

“It’s important to offer car shoppers the ability to get an accurate assessment of the vehicle they’re interested in taking over,”

Scot Hall, Executive Vice President of…


Don't Make This Marketing Mistake

Posted by Paul Potratz on April 14, 2015 at 1:58pm 0 Comments

On this week's Think Tank Tuesday:

  • What colors convert at the highest rates?
  • Which terms don't make sense to consumers?
  • Will using a buy price convert better than using a monthly payment? 

Why Search and Social are so Closely Tied Together (and why they're not)

Posted by J.D. Rucker on April 13, 2015 at 9:35am 1 Comment

When you have two people who have combined for over two decades of working with automotive website providers, you would think that they the company they would build together would be another website provider. It wasn't. There's a reason for this.

Search and social are the marketing venues we chose to pursue for one big reason: minimal parody. Car dealers have seen products and services come and go where there seems to be very little difference between one player and another. That's not the case in either search marketing or social media marketing. Sure, there are similarities between products, but the results delivered by one company can be completely different from the results delivered by another. That's not the case in other areas such as website marketing where switching from one…


Live Video Walkarounds: Are they Worth the Effort?

Posted by Timmy D. James on April 13, 2015 at 6:00am 0 Comments

While most forms of digital marketing offer some value to dealers, the one constant has – and always will be – the better your inventory merchandising, the higher your sales.

In the digital world, your merchandising takes place on your VDP Pages, making your VDP Pages one of (if not “the”) most valuable pieces of digital real estate that you have today.  The goal of the merchandising on your VDP Pages is to get a consumer emotionally attached to the vehicle, to take “mental ownership.” Or, at a minimum, to generate enough interest that the shopper will come to your store and take a test drive.  If you can’t obtain one of these goals, then you hope that your presentation of the vehicle at least had a large enough impact on the shopper that they will remember one of your vehicles as they continue…


Here's A Last Minute Tax Season Strategy

Posted by Paul Potratz on April 10, 2015 at 2:12pm 0 Comments

Need an extra push to meet your sales goals? If you haven't capitalized on tax refunds yet, now is the time. On this week's Hard Facts, Samantha covers last minute strategies to get people in the door.

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