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Started by James A. Ziegler in RANTS, RAVES, OPINIONS and HUMOR; For the Uncensored Voice of Car Guys and Gals - What's Bugging you?!?! Got something funny or ironic? Need to Vent?. Last reply by Grace Curtis on Wednesday. 8 Replies 6 Likes
Started by Big Tom LaPointe in DEALERSHIP MANAGEMENT, MONITORING and REPORTS - Achievements, Milestones, Sales Team and Organizational Leadership Topics, awards or achievements you and your team have earned Jul 18. 0 Replies 1 Like
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Started by Kelsey M. in HELP WANTED - Human Resources, Job Postings, Career Management, Recruiting and Hiring, Positions Sought, Pay Plans, Anything Hiring or Career Related. Last reply by Clifford VanMeter Jun 19. 1 Reply 0 Likes
Started by Kyle Hayden in HELP WANTED - Human Resources, Job Postings, Career Management, Recruiting and Hiring, Positions Sought, Pay Plans, Anything Hiring or Career Related. Last reply by Clifford VanMeter Jun 19. 3 Replies 2 Likes
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Customer expectations are continuously evolving, and for businesses, it’s a matter of keeping up or getting passed by as shoppers look for opportunities that meet their needs in the most efficient and affordable ways.
Dealerships are seeing the changes that have been brought on by technology as they see less foot traffic in their dealerships, yet still sell vehicles to consumers who are more educated about what they’re buying. Now, more than ever, it’s essential to meet shoppers’ expectations in order to stay on top of your game and succeed in a crowded and fast-paced marketplace.
Technology, the Catalyst for Change
Although traffic in your dealership may seem to be lighter, cars are selling. That’s because…Continue
Hi, It's me again. Me who you ask? Stan Sher, founder and President of Dealer eTraining.
Yes, I know it has been a while since you have heard from me. But I am still here. I never left and I never will. I just enjoyed my peace and quiet for 2 years while working and doing my thing. But guess what...
I am here to tell you that there is a huge possibility that in your dealership there are too many hands in the cookie jar. What do I mean? You really want to know? Well here it goes...
There are dealerships that operate in a very organized fashion with tight but effective processes while other dealerships operate under mass chaos. The chaos happens the culture of the store is not properly set and managed. So what happens is…Continue
It’s important to get your dealership team involved at every level, from the very top all the way down. Not only does this improve engagement, but it shows everyone your dealer principal and the rest of your leadership team are regular people who are involved in the day-to-day activities of the business. Especially when it comes to social media, it’s important to highlight those in leadership positions and ensure they’re interacting with your online followers to boost engagement, encourage online interaction, and…Continue
Selling to women has been a topic in dealership training for years. But this technique of differentiating women from men as decision makers, as unpopular as it may seem, is flawed. Gone are the days when a wife would make the introduction, choose her favorite vehicle, and the salesperson would then turn their focus on how to convince the husband that this vehicle was perfect for "him" too. There are a plethora articles, websites, and even companies focusing on "selling to women" as a different means to success. Some even go as far to state, regarding women consumers, "They’re going to make money, they’re going to make their own decisions, and they can be very loyal consumers.” The issue here, again unpopular, is that this is true for so many woman AND men,…
Quality video content can manipulate emotions and convey meaning far beyond the capability of written words or any still images. But videos aren’t effective simply because customers can see you or view the vehicle, they also work well because another sense is stimulated – sound. In a personalized video email, your voice and message is conveyed without ambiguity. Customers can see your facial expressions, hear your tone of voice and interpret what you’re saying in the most effective way. And, music can take the experience to a whole new level.
Imagine going to see Jaws with no soundtrack. That “duh na duh na” whenever Jaws is around instills fear without the shark even being on screen. In fact, many of you probably had the sound from the famous score come into your head as you read this. That…Continue
Sick of hearing about Pokemon Go?
You might be, or you might just be itching to get back to your own game while watching this week's Think Tank Tuesday. Kristin and Ali take over for Paul and explain why Pokemon Go may actually be a good tactic to try out for your business.
It could help you get more leads, but the most important part is that it will connect you more with your surrounding community and potential customers. Watch this week's Think Tank Tuesday to learn more stats and let us show you how to improve by using Pokemon Go.…
Predators in the business world come in many diverse forms; they utilize a multitude of different disguises, however, their ultimate goal is to extract money from individuals and businesses dishonestly.
A Ponzi scheme is a sort of coercion tactic employed by unscrupulous business people involving the extractions of financial benefits from unsuspecting individuals or groups. The money is ordinarily contributed by subjects who are not given straight up information in which they can make sound decisions.
Actually, the money is routinely used by the person who started the arrangement for individual consumption. This is a type of misrepresentation that is a blatant deceptive act of a nonexistent venture cultivated by a web of lies…Continue