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The #1 Song In The Automotive Sales Industry "I Just Wanna Sell A Car To You" Drake's Hotline Bling Parody
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Started by JoAnna in HELP WANTED - Human Resources, Job Postings, Career Management, Recruiting and Hiring, Positions Sought, Pay Plans, Anything Hiring or Career Related. Last reply by Lauren Galvez on Wednesday. 1 Reply 0 Likes
Started by Garry House in Uncategorized or Does Not Fit Into Any Pre-Defined Category Jan 28. 0 Replies 0 Likes
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Started by Eva Blankinship in RANTS, RAVES, OPINIONS and HUMOR; For the Uncensored Voice of Car Guys and Gals - What's Bugging you?!?! Got something funny or ironic? Need to Vent?. Last reply by Tarry Shebesta Dec 15, 2015. 5 Replies 1 Like
Started by Garry House in Uncategorized or Does Not Fit Into Any Pre-Defined Category Nov 19, 2015. 0 Replies 0 Likes
Started by Stephon Jones in DEALERSHIP TRAINING and CONSULTING SERVICES - In-Dealership Training, Web Learning Tools, Digital Marketing Consultants, BDC Installation Services, DVD Based Learning and Online Webinars Nov 12, 2015. 0 Replies 1 Like
Started by Katie Barth in AUTO INDUSTRY NEWS - Discussions about Auto Industry, including dealerships, car companies and government, but not about suppliers (see cetegory). Last reply by Katie Barth Oct 30, 2015. 2 Replies 1 Like
Today’s cars come with very sophisticated technology, including live navigation with traffic and obstacle reports, collision avoidance systems, cell phone integration and wireless connectivity. Automakers are now investigating how they can leverage this technology to communicate any vehicle issues to vehicle owners. The OnStar system already reports vehicle concerns. These are collected from the vehicle itself and relayed via e-mail to both the owner and the dealership. These reports serve as a warning device to vehicle owners that their vehicle needs attention. Typically, these notifications revolve around regular maintenance, triggered by odometer readings, tire inflation pressures and other common indicators. But what if these connected cars could actually serve as notification centers? Or, better yet,…Continue
Snapchat recently rolled out Add Me URLs to make adding people even easier. Users are now able to copy their own unique URLs and instantly share them via apps like Twitter, as well as add them in places like signatures. When the URL is tapped on a mobile device, a preview of the user’s Snapchat profile appears alongside an Add button. Previous feedback showed that following people via Snapchat could be challenging for less experienced users, but this latest update corrects that, making it easier to follow friends, acquaintances, and celebrities at the touch of a button. Dealerships, keep in mind the popularity of Snapchat as you work to build your social…Continue
There is a constant stream of advice from industry experts concerning customer loyalty and retention. While most of the advice is on point, a large piece is typically missing in the bigger picture. In order to increase market share, businesses must be aware of what their competition is doing. Turning a blind eye to pricing and marketing tactics of the dealership down the road can easily cost sales or service business. Savvy dealers check out what their competition is doing. But, these mystery shops or research data is usually limited to their franchised competitors, not independent repair facilities, which is a mistake.
A recent roundtable discussion published by…Continue
In the decades I’ve been in the automotive industry, I’ve rarely seen a dealerships compete on anything other than price. After all, it’s pretty easy to compare pricing, especially with the advent of the internet. Today, more than ever, the consumer has the ability to shop faster, further and with all the tools that strip leverage away from the dealership. Frankly, we’ve done this to ourselves and, at the same time, failed to address the other differentiators, namely the product.
Really? The product? Sure, we’re all pulling from the same OEM lineup, but dealerships are selling more than cars and trucks – we’re selling relationships. And these relationships aren’t limited to “Year-End Clearances” or other seasonal promotions. The relationships with customers extend beyond selling a…Continue
Car shopping destination Edmunds.com today released its January 2016 new car sales forecast, which predicts that 1,143,839 new cars and trucks will be sold in the U.S. in January for an estimated Seasonally Adjusted Annual Rate (SAAR) of 17.5 million.
The projected sales would be a small decrease from January 2015, but would still deliver a healthy SAAR to kick off the new year.
You’ve worked hard to ensure you have the best professionals in the business working at your dealership, so it makes sense that you’ll continue working hard to give them the edge they need when it comes to connecting with shoppers, creating relationships, and boosting sales. But things move quickly in today’s marketplace, and tools are continuously being updated. Consumers are in a rush to complete transactions, they show up at your dealership more informed than ever, and your professionals are under pressure to stay up-to-date and informed, as well as find new ways to engage and level with shoppers.
As we kick off this month, we’re focusing on ways you can help level the playing field for every professional at your dealership, and first and foremost, that…Continue
When looking at the options available to you when selling your car online, you want to make sure you know which one suits your needs better than others; therefore knowing how you can best go about the process may just save you a lot of time and worry.
With many websites offering their services in this respect, sellers are able to reach literally thousands of potential buyers once they register with a car classifieds web site – mostly for free. Most of these sites will also allow you to place a number of images of the car on their site. Ensure you supply the most up-to-date information regarding your vehicle when you register in order to best compete with sellers of similar vehicles. Since there are many sites to contact, look for one that assists you with issues such as price comparisons, that…Continue
Investment Expands Portfolio of Dealer Solutions to Drive More Efficient Transactions
GO Financial and NextGear Capital affiliated dealers will soon be able to offer warranty, insurance and theft recovery products to consumers as a result of Cox Automotive’s strategic investment in SilverRock Holdings, LLC. The company announced today its acquisition of a minority interest in SilverRock Holdings, majority owned by Ernest Garcia and Ray Fidel of DriveTime through their separate company, Oreno Holdings, LLC. SilverRock Holdings provides F&I products such as Extended Vehicle Service Contracts, Global Positioning System (GPS) theft recovery products, Guaranteed Asset Protection products…Continue