Professional Community for Car Dealers, Automotive Marketers and Sales Managers
The Official ADM Professional Community Hash Tag is: #ADMPC
Benefits of ADM Professional Community Membership:
PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC
2701 N. Rainbow Blvd.
Las Vegas, NV 89108
Editor, Social Media
Editor, Reputation Management
Editor, From The Trenches
Editor, GM's Perspective
Editor, Vehicle Presentation Videos
Editor, Video SEO
Editor, Content Marketing
Added by J.D. Rucker on August 11, 2014
Added by Manny Luna on August 27, 2014
Added by Manny Luna on August 30, 2014
Added by Manny Luna on August 28, 2014
Added by Ali Amirrezvani on August 3, 2014
Added by Jeffery Sterns on August 9, 2014
Added by J.D. Rucker on August 11, 2014
Added by Paul Accinno on August 15, 2014
Added by Justin Grubb on August 26, 2014
Added by Jeffery Sterns on September 1, 2014
Added by Jeffery Sterns on August 21, 2014
Added by Paul Accinno on August 8, 2014
Added by Brian Cox on August 29, 2014
Added by Richard Holland on August 21, 2014
Started by J.D. Rucker in INVENTORY MERCHANDISING - Vehicle Listing Sites, Inventory Management, Data Services and Related Topics about optimizing results from vehicle inventory marketing partners. Last reply by Mike Warwick 12 hours ago. 3 Replies 4 Likes
Started by Mike Elliott in Uncategorized or Does Not Fit Into Any Pre-Defined Category on Friday. 0 Replies 0 Likes
Started by Mike Elliott in AUTO INDUSTRY NEWS - Discussions about Auto Industry, including dealerships, car companies and government, but not about suppliers (see cetegory). Last reply by Justin Grubb Aug 26. 1 Reply 0 Likes
Started by Ralph Paglia in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC). Last reply by Alexander Lau Aug 26. 25 Replies 6 Likes
In a recent article published on Marketing Land, an author used the famous concept of Moneyball and applied it to content marketing. If you aren’t familiar with the Moneyball concept, it began when Billy Beane became manager of the 2001 Oakland Athletics. Mr. Beane hypothesized that a team doesn’t necessarily need a superstar to win games. The key to winning in baseball is scoring. To score runs, a team must have players that can get on base. Rather than allocate millions of dollars (which the organization couldn’t afford) for superstar players, Mr. Beane used data and algorithms to identify players who may have been considered sub-par, but had high on-base percentages (i.e.: they could hit and get on…Continue
The internet has changed our world. The concept of "business hours" has been turned on its head. People are buying things online at 2 in the morning. They're researching vehicles after the kids are in bed. They're planning out how to drop off their vehicle in your service department and still get to work on time at 4am.
When they have questions, are you there for them? Chances are that you do not have a receptionist there to answer questions by phone overnight. A contact form or email simply won't fulfill all of their needs in the timely manner they expect. This is where 24-hour chat comes into play.
In the example above, we described the person who wants to know about your service department and how she'll get to work. This isn't a hypothetical. It actually happens. We…Continue
Your everyday routine keeps you busy with the truckload of tasks that you have to handle. Between work and picking up groceries and laundry, your mind was probably on the deadline of your assignment when you hit the car beside yours while parking. Paying attention, contrary to what many would say, is now no more a biggie on your checklist while on the road.
Autonomous cars are going to change all that. Autonomous cars is a fancy term coined for self-
driven or driverless cars. These cars, as the name suggests, can be driven perfectly without human input.
How They Work?
Here’s a sneak peek at the systems used to make the concept of autonomous cars:
• We all know about cruise control. It helps to maintain a car’s speed on its own without having to…
An SEO, one of the most common questions from potential clients goes something like this: “If we target keywords X, Y and Z, what kind of return can we expect on our investment? We need to know the potential ROI before we invest.”
Did you catch that? The keys to that question are the words investment and invest.
I’m a numbers guy, and one of my hobbies for quite a few years has been paper trading. I do some research, pick a handful of stocks to virtually buy, and watch their performance over the course of a few years, until I decide it’s a good time to virtually sell.
The stock market fascinates me, and I’ve found that SEO…Continue
When a person is disabled or physically handicapped, it does not mean that it will stop him from enjoying the joy of driving. Suppose a family member or someone you care about is physically challenged. It's painful to see all the time that they need to depend on someone whenever they need to go out, even for just a ride. How does it feel when the youngsters grow up with some physical deformation, see that all their friends are getting their licenses to drive, but they can't? Well, now you have the answer. It is nothing but a car driven by joysticks.
Why a Joystick Controlled Car is Necessary?
We often see that it becomes impossible for those people to drive who are either without a limb or using prosthetic limbs. To make it easier for them there are cars…Continue
There’s no doubt that video marketing, in general, has become increasingly important in today’s world. Google has the search market cornered which is why, as marketers, it is important to pay close attention to the changes they make. However, did you know it’s even more important to pay attention to the second largest search engine in the world? You might think that I’m referring to Bing but, in fact, the second largest search engine is YouTube. Thus the importance of video for SEO.
Dealerships have increasingly embraced video in various degrees for years – from simple stitched videos to professionally created live walkarounds. There’s no doubt that consumers love video. In fact Google’s recent automotive study indicates that over 80 percent of car shoppers will watch a vehicle video and then…Continue
Brand New Lifted Truck Industries Presence Bolstered By GoLifted.org Site
GoLifted.org is a New Lifted Truck market guide for consumers that builds product awareness, lends market education, and presents current Lifted Truck Upfit manufacturers
STANDISH, Maine, Aug. 27, 2014 /PRNewswire/ -- David DeSantis, Founder of ConversionsForSale.com, today announced the launch of GoLifted.org. This consumer resource site aids in the promotion of the New Lifted Truck Market as a whole by building consumer awareness of the products, lending education on market processes, and by presenting product availability and diversity options.
David DeSantis has an extensive background working as Internet Manager for RV, boat, and auto dealerships. He created and managed online…Continue
See what Scott Sparks has to say about the Zeck Ford Service Department!
Their President's Award Winning Service Department is second to none ! They deliver Award Winning Service through a combination of a Professional Well Trained Staff. A Clean Modern Facility, State of the art Equipment , and Computerized Invoicing, Record Keeping and Information Systems. Zeck Ford provides friendly service at a very competitive price.
The average employment tenure of our service department staff is 9 years with some over 25 years!Continue
Working at a car dealership often takes its toll on employees. The demands of a fifty, sixty or seventy hour work week often leaves the employee exhausted, mentally and physically. Generally, these employees are not clock-watchers, they are your commissioned sales people, your technicians, your management staff and they are the bread and butter for your dealership. Are these long work hours the expectation that has been set by the organization, or it is part of the genetic makeup of these employees? Is their heart into it? Or are they only a cog that helps turn the wheel?
Also imagine the full-time, forty-hour per week receptionist, service cashier or parts counter employee that repeats the responsibilities of their job for eight hours a day. They take their breaks and probably sneak in a…Continue
For anyone who went through the United States’ public school system since the 1970s, this should be a very familiar excuse. And it may very well be the same excuse some dealers use to avoid doing their homework of test chatting their prospective chat providers before they buy a chat solution.
Avoid these top 3 excuses and learn why test chatting your potential managed chat provider is crucial to your vendor review process. Read on!
Would you neglect to test drive your future vehicle if the price was unusually low? Definitely not.
A low-priced vehicle can throw up some red flags like: Has this used car been in any previous accidents? Or,…Continue