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Ralph Paglia
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Editor, Social Media
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Editor, Reputation Management
Dr. Elizabeth Archuleta
Voice of the Female Car Buyer
Tom Gorham
Editor, From The Trenches
Richard Bustillo
Editor, General Manager's Perspective
Ken Beam
Editor, Vehicle Presentation Videos
J.D. Rucker
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A Fix, and a Feat for Tesla (6/19/13)
EV-maker recalling Model S for seat defect, plans battery-swap demo; U.S.: Get Jeeps fixed fast; Mitsu's TV comeback. Chrysler to Inspect Jeeps (6/18/13)
'Voluntary campaign' resolves tiff with NHTSA; GM goes dark on production data; Suzuki safety probe; rise of the 'mega-platforms.' Tenn. Trying to Lure Fiat HQ (6/18/13)
State approaches Marchionne about Chrysler-Fiat HQ, report says; European sales setback; Honda, Ford put robots to the test. Off-Lease Comeback at GM (6/17/13)
After two-year drought, off-lease cars flowing back to dealerships; Chrysler sweetens 'stair steps'; Honda's electric-car apology. Buttons, Knobs for 'MyFord' (6/17/13)
Move follows drops in quality ratings; GM widens SUV recall; Wilbur Ross taking IAC public; Chrysler SRT brand in spotlight. String Automotive Provides the Auto Industry's Exclusive Google Analytics Certified Dealer Websites
Top 5 Most Popular Automotive Marketing Videos of Past 30 Days
1. Is Social Media Just for Branding: Automotive Social Media Myth #2
Added by J.D. Rucker on May 21, 2013
4. Pinterest is Too Quick for Car Dealers to Ignore - KPA Dealer Social Tips
Added by J.D. Rucker on May 26, 2013
Top 5 Automotive Marketing Forum Discussions - 30 Days
2. Are Car Dealers Aware That Over Half Of All Emails They Send Never Make It To Customer Inboxes?
Posted by Ralph Paglia on June 9, 2013
4. Would you be willing to dump your Facebook page altogether and start fresh?
Posted by J.D. Rucker on May 21, 2013
Wards Auto Dealer News
Fiat Releases Pictures of Fiat 500L Living 7-Seater
The new model, manufactured at Fiat’s plant in Serbia, will have its world preview in July on the sixth anniversary of the 500 family.
Tips on What to Do After an Automobile Crash
HARRISBURG, Pa., June 19, 2013 /PRNewswire-USNewswire/ -- With many people hitting the road for summer vacation, the Pennsylvania State Police and Insurance Department are reminding motorists what to do in the event of a traffic accident. "A car crash can leave you feeling...
North Carolina Car Donations Answers The Question: Where Can I Donate My Car?
Allied Specialty Vehicles Appoints Don Stebbins to Board of Directors
ORLANDO, Fla., June 19, 2013 /PRNewswire/ -- Allied Specialty Vehicles (ASV), a leading +$1.3 billion sales producer of specialty vehicles to the Fire & Emergency, Commercial & Industrial, and Recreational Vehicles markets worldwide, today announced the appointment of Don Stebbins...
Hertz Launches Dream Cars In The U.S.
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Jeremy Alden liked Louie Baur's blog post Use Social Media to Educate Consumers (and possibly blow their minds)
Joe Webb posted a blog postYou Have an Internet Department? Oh Wow!
It amazes me how the humble nature of the automotive Internet revolution for dealers from the past has changed to ego-driven displays of self-aggrandizement. It wasn’t too long ago that you would speak to dealers who were more excited to learn than they were to pound their chest and roar to the crowd about their own accomplishments.As another Digital Dealer Conference came and went last month, I think it is time we realize that no one has the whole “Internet thing” figured out. There are those…See More
James A. Ziegler commented on James A. Ziegler's blog post Double-Cross or NOT a Double-Cross??"Does Cars.com claim 10X more clicks to your website than Google Analytics says you're getting? Those damn fools at Google must be messing up again."
Mark Tewart posted a blog postAutomotive Sales Training - Stop Whining About Price
Price cutting is a self-inflicted wound. Nobody holds a gun to your head and makes you cut your price. I know that many of you are thinking right now: “There is so much competition today that I can’t maintain profits,” “Everybody is giving everything away,” “The salespeople can’t negotiate,” and “Everybody knows our pricing from the Internet. “ Blah, Blah, Blah. Stop whining about price! Only about 10 percent of buyers buy on price alone. For that 10 percent, you can decide to lower your prices…See More
James A. Ziegler commented on James A. Ziegler's blog post Double-Cross or NOT a Double-Cross??"In it Til We Win It! No matter how many kissers they recruit... This article tells it all. BE SURE YOUR DEALER HAS IT PRINTED OUT ON THEIR DESK IN THE MORNING.
My latest article in F&I Showroom Magazine is here...
This month it's about…"
Jeff Glackin liked J.D. Rucker's blog post An Extremely Long but Exceptionally Useful Social Media Dimensions InfographicJeff Glackin liked J.D. Rucker's blog post Dispelling the Misconceptions About Massive Social Media FollowingsJames A. Ziegler commented on James A. Ziegler's blog post Double-Cross or NOT a Double-Cross??"Here's the survey Cars.com is sending dealers... Be sure to look at question number 29 "Very likely to discourage others from doing business with Cars.com"
https://survey.foreseeresults.com/survey/display?eid=CARSCD05312013..."
Alexander Lau commented on J.D. Rucker's blog post 4 Reasons that Social Media Services should Offer People, Not Software"And when I say DealerRater below, yes, the same 3rd party they use for Reputation Intelligence and Brand Analytics. Their offering isn't proprietary. "
James A. Ziegler commented on James A. Ziegler's blog post Double-Cross or NOT a Double-Cross??"If you really want to see what they're doing to you... just put these three words into a google search "Ford" "F150" "Dallas" and you'll see that the organic search results are CarGurus.com first and Cars.com…"
Microsites for Car Dealers SEO ~ Geotargeting
Microsites are typically used in web design to add a specialized group of information either editorial or commercial. Such sites may be linked in to a main site or not or taken completely off a site's server when the site is used for a temporary purpose. The main distinction of a microsite versus its parent site is its purpose and specific cohesiveness as compared to the microsite's broader overall parent…See More
Alexander Lau commented on Louie Baur's blog post Use Social Media to Educate Consumers (and possibly blow their minds)"Agreed Bill. Drink the kool-aid at your own peril."
Bill Cosgrove commented on Louie Baur's blog post Use Social Media to Educate Consumers (and possibly blow their minds)"When dealing with others we cannot and should not assume anything. In marketing we must always be questioning another´s point of view."
AutoCON 2013 is featuring a keynote presentation by one of the most beloved car guys in history: Mr. Jim O'Connor!
Automotive Marketing Community Photos
Top Ten Most Popular Automotive Marketing Posts of the Past 30 Days
Get the Full Story for Your Dealership
ADM Forum
Service Department Thank You/Follow Up Calls
Started by Amy Katherine King in PROCESS MANAGEMENT- CRM, BDC and lead Management Processes, Emails, Phone Scripts, Facility Design, Tools and Suppliers 22 hours ago. 0 Replies 0 Likes
Is the Dealership Sales Call Center Obsolete? New theory: All Must be E-savvy by David Barkholz
Started by Kim Essenmacher in PROCESS MANAGEMENT- CRM, BDC and lead Management Processes, Emails, Phone Scripts, Facility Design, Tools and Suppliers. Last reply by Justin DiPietro on Monday. 1 Reply 0 Likes
The $64,000 Questions
Started by Mark Dubis in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC). Last reply by Jim Canto May 31. 2 Replies 1 Like
Attacking People in Social Media Based on Appearance, Sexual Orientation or Gender Stereotypes
Started by Ralph Paglia in RANTS, RAVES, OPINIONS and HUMOR; For the Uncensored Voice of Car Guys and Gals - What's Bugging you?!?! Got something funny or ironic? Need to Vent?. Last reply by Cherie Price May 25. 185 Replies 12 Likes
Hire The Winners Car Sales Simulator is Endorsed by the ADM Professional Community - No Fees Have Been Paid for this Endorsement!
ADM Blog Posts
4 Reasons that Social Media Services should Offer People, Not Software
Posted by J.D. Rucker on June 16, 2013 at 5:00am 8 Comments 3 Likes
When I was asked last year to develop a social media marketing service, the first question they asked was whether I already had software in mind or if it needed to be built. I told them that the software had already been developed and it was free. This didn't go over well at first; they’d always used premium social media…
ContinueWhat's in a Dealership Job Title?
Posted by Danny Benites on June 15, 2013 at 9:12pm 2 Comments 3 Likes
In this age of transparency in our business, let's take some of our own medicine. It's time to practice what we preach. (I can't believe I've surpassed my quota on clichés this early in the article.) I want to take this opportunity to take a closer look at our job titles and descriptions. Let's look at the different…
Keith Latman Creates CRM Think Tank Sessions at iMagicLab
Posted by Ralph Paglia on June 15, 2013 at 8:30pm 11 Comments 7 Likes
Keith Latman and His iMagicLab Team Create Customer Relationship Management (CRM) "Think Tank" By Assembling Auto Industry Thought Leaders, Innovative…
Continue 
From the Trenches - Dealers - Don't Misrepresent Your Job Listings
Posted by Tom Gorham on June 17, 2013 at 10:10pm 2 Comments 2 Likes
Use Social Media to Educate Consumers (and possibly blow their minds)
Posted by Louie Baur on June 15, 2013 at 7:30pm 9 Comments 7 Likes
The days of businesses focusing their efforts on entertaining their fans on social media are behind us… at least they should be. Today, people expect more out of businesses. They expect to be shown things that they don’t normally see from their friends and family. If they follow…
Continue
Google's Five-Star Rating System Reappears
Posted by Cobalt on June 15, 2013 at 8:30am 2 Comments 6 Likes
Google Drops 30 Point Rating System In Favor Of Returning To Their 5 Point System by Chelsea Shearer, Reputation Management Specialist… |
Car Business Marketers Build Long-Term Connections with Millennials
Posted by Ralph Paglia on June 14, 2013 at 7:30am 1 Comment 3 Likes
Winning Customers for Life: Auto Industry Marketers Seek Long-Term Affinity with Millennial Generation Car Buyers…
A Business Model that´s Just Plain Bad for Business
Posted by Bill Cosgrove on June 14, 2013 at 10:00pm 6 Comments 7 Likes
The traditional business model of the Automotive Dealership works against itself practically at every turn and is just plain bad for business and it is time to think about change.…
Apple's Internal Marketing Video "Why 1984 Was Like 1944"
Posted by Manny Luna on June 14, 2013 at 10:30am 0 Comments 2 Likes
Steve Jobs Played FDR in "1944" Apple Marketing Video
Steve Jobs was many things. A great innovator. A perfectionist. A savvy business man. And also a bit of an actor.
In 1984, Steve Jobs, who was then CEO of Apple…
Continue Edmunds 2013 Car Shopping Trends Report
Posted by Ralph Paglia on June 17, 2013 at 6:30am 7 Comments 5 Likes
There are many dealers who have strong criticisms regarding Edmunds.com, but regardless of whether you consider Edmunds an asset or a liability to the retail auto industry there is little debate about their unique position within the vehicle buying process for many millions of automotive…
AutoCon 2013 is at Aria Las Vegas from September 4th to the 6th, 2013
Automotive Marketing and Car Dealer News from AutoBlog
Infiniti gets boiled down to four P's: Performance, passion, precision, provocation
Filed under: Motorsports, Etc., Marketing/Advertising, Infiniti, Luxury
We met Andreas Sigl, the global director of Infiniti's Formula One involvement (that's him above on the right), at the US Grand Prix in Austin last year, and our questions to him were aimed at understanding what Infiniti was doing and where it intended to go. In spite of regard for its products and increased sales, few outside - and even inside - Infiniti seemed to have a clear idea of what the brand stood for.So then we asked, "Well, what does that mean?"
Its F1 partnership with Red Bull Racing was a key example of that. A brand with no motorsports pedigree - save for a listless dalliance with Indycar and the Infiniti Pro Series - was suddenly married to the world's marquee racing series, but one being continually declined by other brands and even its own entrants for a lack of relevance to road cars. The introduction of the Infiniti FX Vettel Edition didn't clarify matters; we still didn't understand how Infiniti logos on Adrian Newey's chassis' made the G, M, FX, et al any better - or who was even supposed to make the connection - and if we were exceedingly cynical we could have said the terrifically expensive Sebastian Vettel-fettled FX mutant was a marketing mission that needed a hand grenade but instead got a high-impulse thermobaric weapon.
Seven months after that Austin Q&A with Sigl, during which time Infiniti has become title sponsor of Red Bull Racing and publicly anointed Sebastian Vettel its Director of Performance, we met Sigl again in Montreal during the Canadian F1 Grand Prix. It was there we got an answer to what Infiniti stands for: "We've boiled the brand down to the four 'p's," he said. "Performance, passion, precision and provocation."
So then we asked, "Well, what does that mean?", and Sigl gave us some background on what's been happening behind the scenes of the partnership.
Continue reading Infiniti gets boiled down to four P's: Performance, passion, precision, provocation
Infiniti gets boiled down to four P's: Performance, passion, precision, provocation originally appeared on Autoblog on Tue, 18 Jun 2013 15:02:00 EST. Please see our terms for use of feeds.
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Google scholarships recognize 84 computer science scholars in Europe, Middle East, and Africa
We’d like to recognize and congratulate the 84 recipients and finalists of the Google Anita Borg Memorial Scholarship and Google Scholarship for Students with Disabilities in Europe, the Middle East and Africa. The full list of the 2013 scholars and finalists and the universities they attend can be found in this PDF.Both scholarships aim to encourage underrepresented students to enter the computing field. The Google Anita Borg Memorial Scholarship honours the memory of Dr. Anita Borg who devoted her life to encouraging the presence of women in computing; we recently announced the U.S. recipients of this scholarship. The Google Europe Scholarship for Students with Disabilities aims to help dismantle barriers for students with disabilities as well as encourage them to excel in their studies and become active role models and leaders in creating technology.
All of the students receiving the scholarships are pursuing degrees in computer science or related fields at universities across Europe, the Middle East and Africa. This summer, they’ll attend the annual Google EMEA Scholarships Retreat in Zurich, where they’ll have the opportunity to attend tech talks on Google products, participate in developmental sessions, network with Googlers and attend social activities. Notable speakers at the 2013 retreat include Alan Eustace, SVP of Knowledge, Megan Smith, VP of Google [x], and Carolyn Casey, Founder of Kanchi.org.
Applications for the scholarships will be open again in just a few short months. Learn more about how the scholarships impacted the lives of previous recipients:
For more information on all of our scholarships and programs, please visit the Google Students site.
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Automotive Social Media Summit 2013
June 19, 2013 from 8am to 8pm – Ritz-Carlton, Marina del Rey
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FREE Webinar: How to Attract Today's Internet Shoppers
June 20, 2013 from 12pm to 1pm – http://www.dealeron.com/webinar/events/how-to-attract-todays-internet-shoppers/
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FREE Webinar: Google's Latest Changes...and What You Need to Know
June 27, 2013 from 12pm to 1pm – http://www.dealeron.com/webinar/events/googles-latest-changes-and-what-you-need-to-know/
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FREE Webinar: Expert from Google Shares Social Media & Mobile Strategies
July 3, 2013 from 12pm to 1pm – http://www.dealeron.com/webinar/events/expert-from-google-shares-social-media-mobile-strategies/
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Special Finance Super Charged!
July 11, 2013 from 8am to 5pm – Nashville, TN
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Finding $500,000 of Additional Gross Profit in Your Used Car Department
July 11, 2013 from 8am to 5pm – Nashville, TN
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FREE Webinar: Facebook Advertising Strategies that Sell More Cars
July 18, 2013 from 12pm to 1pm – http://www.dealeron.com/webinar/events/breakthrough-facebook-advertising-strategies-that-sell-more-cars/
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Finding $500,000 of Additional Gross Profit in Your Used Car Department
August 6, 2013 from 8am to 5pm – Washington, D.C.
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Finding $500,000 of Additional Gross Profit in Your Used Car Department
August 8, 2013 from 8am to 5pm – Minneapolis, MN
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Internet Battle Plan XIV - Las Vegas
August 13, 2013 at 8am to August 15, 2013 at 12pm – Golden Nugget Hotel-Casino
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AutoCON - AutoConnections 2013 Conference and Exposition
September 4, 2013 to September 6, 2013 – Aria Casino and Resort - City Center, Las Vegas, Nevada
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Finding $500,000 of Additional Gross Profit in Your Used Car Department
September 5, 2013 from 8am to 5pm – Birmingham, AL
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Industry Summit: Used Car University's Subprime Conference, CRM and Used Vehicle Retailing Convention
September 16, 2013 at 7am to September 18, 2013 at 5pm – The Paris Las Vegas Hotel and Convention Center
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Finding $500,000 of Additional Gross Profit in Your Used Car Department
October 8, 2013 from 8am to 5pm – Phoenix, AZ
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Finding $500,000 of Additional Gross Profit in Your Used Car Department
October 10, 2013 from 8am to 5pm – Denver, CO
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Finding $500,000 of Additional Gross Profit in Your Used Car Department
November 5, 2013 from 8am to 5pm – Dallas, TX
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Finding $500,000 of Additional Gross Profit in Your Used Car Department
November 7, 2013 from 8am to 5pm – Columbus, OH
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Finding $500,000 of Additional Gross Profit in Your Used Car Department
December 12, 2013 from 8am to 5pm – Indianapolis, IN
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Edmunds AutoObserver
Auto Safety Coverage Moves to Edmunds.com
Thank you for your interest in Edmunds.com's coverage and analysis of automotive safety. AutoObserver.com is being integrated into a new area of Edmunds.com. Car safety information now can be found at http://www.edmunds.com/car-safety/. To stay connected via social media as...Car Technology News Moves to Edmunds.com
Thank you for your interest in Edmunds.com's coverage and analysis of automotive technology. AutoObserver.com is being integrated into a new area of Edmunds.com. Coverage of car technology now can be found at http://www.edmunds.com/car-technology/. To stay connected via social media...Google Automotive Network Targeted Placement Ads
Headlight Blog Automotive Insights from Razorfish
Three trends influencing the U.S. domestic auto market recovery
As the U.S. economic environment continues to improve and consumers emerge out of the recent period of uncertainty, there are multiple underlying trends automotive companies are facing and should continue to address. U.S. automotive executives should heed the wisdom of Andy Grove, Intel co-founder and former chairman: “Business success contains the seeds of its own [...]Brave new vehicles
Headlightblog.com interviews Dr. Ralf Herrtwich, head of Group Research & Advanced Engineering Driver Assistance and Chassis Systems at Mercedes-Benz, about the future of autonomous cars. In May 2010 Mercedes-Benz released video and images of its “automated driving” system tests. This test vehicle has a roof-mounted GPS antenna that sends the vehicle’s position data to a [...]J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives
Even used-vehicle buyers are going online
This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009. The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work. One is the poor [...]Automotive iPad apps
This week I decided to check out automotive iPad apps. These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots. They’re quick, which is probably why three OEM iPad apps incorporate them. They’re also dirty – pretty [...]Music
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