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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

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Editor, Video SEO

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Editor, Content Marketing


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Automotive News Videos

Akerson on GM Recall Crisis (7/28/14)

Cultural problems worse than managers realized, former CEO tells paper; Nissan net income rises 37%; safety 'firsts' for Volvo.

Japan 3 Product Preview (7/25/14)

Our look at what's ahead for Nissan, Honda and Toyota; what has Mercedes saying 'ah;' Crain joins Hall of Fame.

FBI Search of Ford HQ (7/25/14)

Paper: Bureau seizes listening devices in probe of ex-worker; VW chief denounces anti-Semitism; shoppers ring up dealers.

GM Near End of Recall Push (7/24/14)

Safety blitz 'substantially complete' Barra says; Ford's Europe product plan; Acura supercar fire; Keith Crain's big night.

Recalls Slash GM Earnings (7/24/14)

Embattled company's net falls 85% in Q2; Ford nets $1.3 billion, ekes out Europe profit; Keith Crain's Hall of Fame journey.

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Top 5 Most Popular Automotive Marketing Photos of Past Month

Relationship Centered Marketing (RCM) for Auto Dealerships

by Manny Luna http://www.archer-profit.com/ Relationship Centered Marketing is primarily dedicated to strengthening the buyer’s image of the seller’s understanding, likeability and honesty. “People do business with those they know, they like and they trust.”

Everyone Remain Calm I'm a Salesman

by Manny Luna Everyone Remain Calm I'm a Salesman

NSX prototype burnt to crisp at Nurburgring

by Big Tom LaPointe It's always sad to see a supercar go up in smoke. This Acura NSX test car apparently burned to the ground during testing. The driver was ok and Acura is investigating. see article at http://autoweek.com/article/car-news/acura-nsx-prototype-burns-nurburgring

The VW Up Bus Truck

by Manny Luna The VW Up Bus

Appointment's sells cars!

by Manny Luna Appointment's sells cars!

Auto Industry Marketing and Advertising News

Trio of cheesy classic VW buses stolen, recovered

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Cheese Vans Stolen

Three customized Volkswagen Buses (pictured above) made to look like blocks of Tillamook cheddar cheese are safe again after being stolen on July 12, and two men are in police custody for the alleged theft.

The cheesy cadre of VWs, their custom trailer and a Ford F-350 to haul them were on a promotional tour when they were stolen from a hotel parking lot in Manteca, California. Police began searching for them, and the group of bright orange Volkswagens wasn't too hard to sniff out. The three vans with an estimated value of $100,000 each were recovered undamaged on July 14 from a storage center in California about 50 miles away from where they were taken, according to Oregon Live. It reports that one of the men arrested rented a space there.

Unfortunately, the trailer and pickup used to haul the classic VWs weren't so lucky. Prior to finding the vans, police discovered the other vehicles burned out. It appears the alleged thieves tried to turn them into grilled cheese...

Trio of cheesy classic VW buses stolen, recovered originally appeared on Autoblog on Sat, 19 Jul 2014 15:05:00 EST. Please see our terms for use of feeds.

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Subaru WRX STI gets all gymkhana slidey in new European ad

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Subaru WRX STI ad

A good partner makes sacrifices for a significant other. They aren't always fun, but sometimes chores have to be done. Subaru's European ad for its new WRX STI clearly understands that dynamic, as it shows what to what lengths a guy is willing to go in order to get his lady some bread in time for breakfast. Of course, running errands in a turbocharged, all-wheel-drive sports sedan down picturesque roads is hardly drudgery.

The wordless ad for the WRX STI says everything you could ever want to know about the winged blue Subaru. It expertly mixes some fantastic gravel rally footage with just a bit of inspiration from Ken Block's Gymkhana videos, as well. The automaker makes the right choice of actually letting the audience hear the growly exhaust and squealing tires over the music, too.

If this was your daily route to the bakery, you'd probably be prepared for a round of the World Rally Championship within a couple of months. Scroll down to watch the Subaru ad about a very polite WRX STI owner making sure breakfast is on the table.

Continue reading Subaru WRX STI gets all gymkhana slidey in new European ad

Subaru WRX STI gets all gymkhana slidey in new European ad originally appeared on Autoblog on Fri, 18 Jul 2014 16:59:00 EST. Please see our terms for use of feeds.

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Indie rockers Local Natives perform from back of Nissan Rogue

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Nissan Rogue Local Natives Breakers video

Most bands go through a fairly simple trajectory of vehicles to make it to shows. When they form, it's all about just getting to the gig and anything works. As they build a following and start touring a little regionally, they upgrade to a van to fit all of the members and equipment. Finally, if they taste big time success, they move to the tour bus. However, indie band Local Natives is taking an interesting detour from that path in a new promotion from Nissan called Off the Stage for the Rogue.

The members show up to the middle of nowhere in a pair of the CUVs, and in a few minutes the vehicles are set up to be the group's sound system and its stage. This promo also acts as a video for the song Breakers, which is a bit of a slow jam, but the scenery is absolutely beautiful. Scroll down to watch the Local Natives turn the Rogue into a place to perform practically anywhere.

Continue reading Indie rockers Local Natives perform from back of Nissan Rogue

Indie rockers Local Natives perform from back of Nissan Rogue originally appeared on Autoblog on Wed, 16 Jul 2014 17:00:00 EST. Please see our terms for use of feeds.

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Latest ADM Activity - Click "More" at bottom!

Manny Luna commented on Cobalt's blog post How Your Dealership Can Use Schema.Org Markup to Stay Ahead of the SEO Curve
" Alexander Lau I guess your right:) There is no such thing as spamming the search engines..."
19 seconds ago
Black Book posted a blog post

Summer Market In Full Force While Heading To Fall

Welcome to this week’s edition of Beggs on the Used Car Market, with analysis from Ricky Beggs and Black Book. As the calendar is closing out the month of July the market is indicating a variety of actions. The smaller and more fuel efficient models are getting some attention again after softening for just over a month once the tax season expired. Even some of the six to eight year old…See More
27 minutes ago
Ken Beam shared their video on Twitter
1 hour ago
Ken Beam posted a video

2011 VW Jetta SEL Union NJ | Ken Beam shows Jetta SportWagen at Douglas VW in Summit NJ

Let`s crank up those speakers! It`s Show Time! Watch Ken Beam from Douglas VW show you this gorgeous 2011 VW Jetta SEL w/Sport Package! What`s really cool is...
1 hour ago
Alexander Lau commented on Cobalt's blog post How Your Dealership Can Use Schema.Org Markup to Stay Ahead of the SEO Curve
"@Ralph with "the best dealerships will have multiple websites, micro sites, campaign pages, etc." I couldn't agree more with that statement.   I've no idea where you're coming from Manny. A dealerships needs to have as…"
1 hour ago
Alexander Lau commented on Cobalt's blog post How Your Dealership Can Use Schema.Org Markup to Stay Ahead of the SEO Curve
"Sorry Ben, ancient news, been doing this for a number of websites for some time and you should be doing it for MANY reasons, not just Googlebot absorption. I disagree with Tim and Manny on this subject. You should have all of your inventory under…"
2 hours ago
Mike Esposito posted a blog post

Auto/Mate Honored with Platinum Award in Auto Dealer Monthly's Dealers' Choice Awards

ALBANY, N.Y. – July 28th, 2014 – Auto/Mate Dealership Systems (http://www.automate.com), a premier dealership management system (DMS) provider, has received a "Platinum" award in the 2014 Auto Dealer Monthly Dealers' Choice Awards. This year marks the first time that Auto/Mate was honored with a top ranking in the magazine's annual award program that recognizes the industry's best product and service providers as selected by hundreds of dealers and…See More
2 hours ago
Mike Warwick commented on Mike Warwick's blog post Did Alan Ram Really Post About Having the Sales Floor Handle Leads Instead of the BDC and Close the Comment Section?
"Manny is 100% right and I don't mean to come across as believing that salespeople are lazy or incompetent. Salespeople want to be successful and more importantly, they want someone to show them how to be successful in this business. Salespeople…"
2 hours ago
Steve Duff commented on Mike Warwick's blog post Did Alan Ram Really Post About Having the Sales Floor Handle Leads Instead of the BDC and Close the Comment Section?
"There are many problems with having floor sales personnel work internet and phone. Besides what has been pointed out below (which already makes a solid case) there is the logistical problem that the clock brings. Here's what I mean... if a…"
3 hours ago
J.D. Rucker commented on Mike Warwick's blog post Did Alan Ram Really Post About Having the Sales Floor Handle Leads Instead of the BDC and Close the Comment Section?
"It's been a decade since I sold a car directly, and I'll readily admit I was bad at it. I was not persuasive, didn't do well at asking for the business, and didn't really make a friend. However, I was often at the top of the…"
8 hours ago
J.D. Rucker liked Cobalt's blog post How Your Dealership Can Use Schema.Org Markup to Stay Ahead of the SEO Curve
9 hours ago
Manny Luna shared their blog post on Google +1
9 hours ago
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9 hours ago
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9 hours ago
Manny Luna liked Manny Luna's blog post Dealers' phones ring again Rise in calls spurs more sales training!
9 hours ago
Manny Luna posted a blog post

Dealers' phones ring again ~ Rise in calls spurs more sales training!

Automotive News July 21, 2014 - 12:01 am ETIt's back to the future for car shoppers, who now much prefer to contact dealerships with an old-fashioned phone call rather than via the Internet.Two years ago, Internet sales leads were gaining on phone leads, dealers and digital marketing vendors say. But ubiquitous smartphones changed all that."Our…See More
9 hours ago
Manny Luna posted a status
"Study: Sponsored Content Has a Trust Problem. http://j.mp/1o5b4UQ"
11 hours ago
Manny Luna posted a status
"The ultimate content strategy is listening."
11 hours ago
Manny Luna commented on Mike Warwick's blog post Did Alan Ram Really Post About Having the Sales Floor Handle Leads Instead of the BDC and Close the Comment Section?
"In my experience every store is so different, it take a special kind of person to walk into a store and make the best process work. Any one sided way could cost a dealer. It helps so much to have sales managers know their role and make it…"
12 hours ago
Manny Luna posted a status
"Many people cite new car smell as being one of the most gratifying aspects of purchasing a new car."
12 hours ago

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Did Alan Ram Really Post About Having the Sales Floor Handle Leads Instead of the BDC and Close the Comment Section?

Posted by Mike Warwick on July 26, 2014 at 7:30am 8 Comments

Alan, let me begin by saying that you are one of my favorite trainers and I highly recommend your training to any dealership.  Your training is exceptional. However....the vast majority of salespeople are not effective at handling Internet leads or phone calls. In fact, they are horrible at it. The average turnover of the salesforce in the car business is extraordinarily high and the main reason for this high turnover is the lack of training that new salespeople get.  They are set up to fail from the start. Is it any wonder that when a new salesperson fails over and over in the beginning of their careers that they start to look at other options?  As an industry, we are not even training new salespeople how to sell cars. What makes you think that we are going to do a good job training…

Continue

Is Your BDC The Result of a Failure in Training?

Posted by Alan Ram on July 24, 2014 at 9:30am 2 Comments

Here’s a question for you –

Is your BDC the result of a failure in training?

 

That should have your attention.  If I’ve ever written an article that will be misconstrued, this will be the one! As I’ve talked to dealers over the years, I’ve seen many BDC’s spring up out of knee-jerk frustration. While there are obviously exceptions to the rule, this is something I’ve seen repeated in the industry over the past several years.  A dealer says “we tried training our salespeople, but they’re still terrible at handling phones so we’ve hired three people and all they’re going to do now is handle our inbound sales calls as well as…

Continue

3 KPIs to Hold Your SEO Accountable

Posted by Paul Accinno on July 25, 2014 at 2:46pm 3 Comments

The bad part about search engine optimization in the automotive industry is that there are so many companies that report on what they do for SEO rather than what they're accomplishing with their efforts. We've seen this hundreds of times when bringing on new clients and it's time to set the record straight.

It isn't hard to track the key performance metrics through which to hold your SEO or website vendor accountable. The most important thing to remember as the client is that you should have control over the data that you want to receive in reporting. That's the whole point. Letting them show you what they want you to see is not as effective as letting them know what you want to see.

There are plenty of things that go into SEO that a dealer could ask for in reporting, but I've broken…

Continue

The Top Ten Auto News Stories of the Week: July 19 - 25

Posted by Rebecca Kon on July 25, 2014 at 7:10am 0 Comments

We love bringing you the top news stories and blogs for the auto industry each week! Staying up with the trends and changes in the industry and car buyer behavior makes our business better, and we know it can really revolutionize yours too! So enjoy these articles and pat yourself on the back for realizing that the world isn’t standing still. Keep moving forward and keep learning!

10. What Can Car Dealers Learn from Billy Beane?

DS News’ Dave Martinson delivers a great analogy between Billy Beane’s strategy for making a better baseball team and how dealerships can use big data to bring their dealerships to a whole new level in the game against their…

Continue

How Your Dealership Can Use Schema.Org Markup to Stay Ahead of the SEO Curve

Posted by Cobalt on July 24, 2014 at 9:30am 6 Comments



Ben Brockhaus-Hall, Cobalt SEO Specialist
by Ben Brockhaus-Hall, Cobalt SEO Specialist

More and more businesses are incorporating SEO into their marketing budgets every day and car dealerships are a big part of this emerging trend. In this new world where people Google everything before they buy, it is more important than ever to adapt with new strategies that set your dealership apart from the competition.

The million dollar question is: how do you do this?

There are only so many mentions of your brand and hometown you can put on your website. There are only so many backlinks you can get to your site. Let’s face it, Google and Bing have gotten smarter and continue to do so.

To everyone’s surprise, Google overhauled their entire algorithm for ranking websites…

Continue

Sometimes It’s Better To Cut Your Losses

Posted by Richard Holland on July 24, 2014 at 6:30am 4 Comments

I am sure many of you have heard about the recent customer service debacle involving Comcast over the past week.

In case you aren’t familiar with what happened, a customer called into their service center attempting to cancel his service after almost a decade. He was transferred to a customer retention department and, unfortunately, was connected with a person who did the exact opposite. The customer’s patience during this call is amazing. The Comcast representative hounds him for almost 18 minutes (only 8 of which were recorded) repeatedly asking the same questions in his efforts to either keep the customer or understand why the customer was leaving. The customer eventually succeeded in…

Continue

"But Enough About Me, Let's Talk About You. What Do You Think About Me?"

Posted by Michael Cirillo on July 24, 2014 at 5:30am 0 Comments

This photo cracks me up because it looks as if the guy wants to make sure that you've noticed how good he looks in the reflection of the car!

What a stupid, selfish, conceited sounding question, right? "What do you think about me?"...

Yet this is what I see on the majority of dealership websites that I visit. 

A whole lot of "We're so awesome" and "Look at how pretty…

Continue

GM Ignition Switch Recall Update | GM Sales Surge Amid Recalls as Barra Quality Sells: Cars

Posted by Manny Luna on July 23, 2014 at 8:00pm 0 Comments

GM Sales Surge Amid Recalls as Barra Quality Sells: Cars

Jul 23, 2014 9:11 AM CT

General Motors Co. (GM)’s Mary Barra is projected to report her second straight quarter of rising sales, adding to evidence that the chief executive officer is weathering the biggest wave of recalls in U.S. automotive history.

Second-quarter revenue may rise 2.7 percent, the average of estimates compiled by Bloomberg.

Barra, who has been before congressional panels four times in six months as the first female CEO of a global automaker, is benefiting from booming demand for redesigned large sport-utility vehicles and heavy-duty pickups introduced on her watch even as she’s grappled with the almost 29 million vehicles recalled in …

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Automotive Marketing and Car Dealer News from AutoBlog

Trio of cheesy classic VW buses stolen, recovered

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Cheese Vans Stolen

Three customized Volkswagen Buses (pictured above) made to look like blocks of Tillamook cheddar cheese are safe again after being stolen on July 12, and two men are in police custody for the alleged theft.

The cheesy cadre of VWs, their custom trailer and a Ford F-350 to haul them were on a promotional tour when they were stolen from a hotel parking lot in Manteca, California. Police began searching for them, and the group of bright orange Volkswagens wasn't too hard to sniff out. The three vans with an estimated value of $100,000 each were recovered undamaged on July 14 from a storage center in California about 50 miles away from where they were taken, according to Oregon Live. It reports that one of the men arrested rented a space there.

Unfortunately, the trailer and pickup used to haul the classic VWs weren't so lucky. Prior to finding the vans, police discovered the other vehicles burned out. It appears the alleged thieves tried to turn them into grilled cheese...

Trio of cheesy classic VW buses stolen, recovered originally appeared on Autoblog on Sat, 19 Jul 2014 15:05:00 EST. Please see our terms for use of feeds.

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Google Blog Articles, News and More

Through the Google lens: search trends July 18-24

Based on search, it seems like a lot of you spent the last seven days slurping ice cream cones, jamming to pop parodies and starting the countdown to a certain February flick. Could be worse. Here’s a look at what people were searching for last week:

Fifty shades of search
Searchers were “Crazy in Love” with the new trailer for Fifty Shades of Grey, set to a special Beyonce recording of her 2003 hit. There were more than a million searches this week for the ….ahem… hotly anticipated movie, which comes out next Valentine’s Day. In addition to the trailer, people were also looking for information on stars [jamie dornan] and [dakota johnson]. Beyonce was in the spotlight for other reasons too, following rumors that her marriage to Jay-Z was on the rocks.
“Mandatory” and musical marriages
After three decades in the biz, Weird Al has finally made his way into the Billboard No. 1 spot with his latest album, “Mandatory Fun.” Though his shtick hasn’t changed, when it comes to promoting his parodies, the artist has adapted to the Internet era, releasing eight new videos in as many days to generate buzz—and more search volume than at any other point in the past five years. As an editor, of course, I’m partial to “Word Crimes” (which has more than 10 million views on YouTube), but it’s just one of the many “breakout” titles searchers are looking for, along with [tacky], [foil] and [first world problems].

In other musical news, Adam Levine’s bride [behati prinsloo] was trending this week after the two got married in Cabo San Lucas. And another Mexico wedding had people searching for information on [ryan dorsey], the new husband (after a surprise ceremony) of Glee star Naya Rivera.

Foodie ups and downs
A national fruit recall at stores like Costco and Whole Foods led people to the web to learn more about [listeria]. For many, the possible contamination may have been an extra incentive to celebrate several less than healthful food holidays: Last Sunday (or should we say sundae?) marked National Ice Cream Day, and people were searching for their favorite flavor. National Hot Dog Day took place just a few days later, though sausage searches paled in comparison. And just in case all that junk food made you thirsty, yesterday’s National Tequila Day had searchers looking for the perfect margarita recipe.
Tip of the week
Overindulged on ice cream last weekend? It’s easy to get back on the healthy eating train with a quick search. Just ask Google “how many calories in hummus?” or “compare coleslaw and potato salad” to get nutrition info on your favorite summer foods.
Posted by Emily Wood, Google Blog Editor, who searched this week for [coming of age in samoa] and [how old is weird al]

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Automotive Marketing News

Ford, Ram quarrel over heavy-duty pickup towing title

Ford Motor Co. is threatening legal action if Ram keeps claiming that its pickups offer "best-in-class" towing. Ram's response? In so many words, it's telling Ford to go pound sand.

Targeted digital ads start with car color

New York digital marketing company Eyeview is betting that its color-morphing capabilities will trigger an emotional reaction from consumers who spent time researching a vehicle and likely visualized themselves in it.

Millennials drawn to car-sharing services, but eventually, they buy

Car- and ride-sharing programs are changing the way city dwellers get around and the way millennials think about car ownership.

VW global marketing chief quits

Volkswagen's global marketing chief, Simon Thomas, is leaving after about a year in the post.

Volkswagen marketing chief quits

Volkswagen's global marketing head, Simon Thomas, will leave the post after about a year in the job. Thomas, a former top Nissan Europe executive, said he is leaving VW at his own request.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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