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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

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Branching Out at Kia, GM (8/27/14)

S. Korean automaker to build in Mexico, sources say; more GM models in Tenn.? anti-UAW union at VW; praise for Ram.

Can This SUV Revive Volvo? (8/26/14)

XC90 faces tough task; trial for Porsche ex-CEO; Quick Lane Bowl; CR likes Ram diesel, Highlander; Audi and the Emmy.

Satisfied With Mercedes (8/26/14)

German brand tops index; Ford preps for F-150 switch, invests in MKC plant; pair's Tesla ad pays off; Japan's 'womenomics.'

Wise Side to 'Stupid Things'? (8/25/14)

Honda avoids aggressive spiffs, but some of its rivals welcome them; Infiniti assures dealers; Subaru's new global HQ.

Bragging Rights for Ram (8/25/14)

Heavy-duty pickup tops Ford truck's torque rating; M-B, Crimson Tide coach free to roll; EV start-up learns from Tesla.

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Looking to find good sub-prime car leads?

by Manny Luna VL Digital Marketing has assisted dealers nationwide exceed sales quotas with our exclusive auto leads, facilitated on our Customer Website Track Platform. We've delivered millions of fresh auto sales leads to dealerships. Many new and used car leads are generated by automobile shoppers on the Internet. Thanks to the web, a savvy consumer has all the tools at their disposal to research cars at any time day or night. VL Digital Marketing has many years experience generating some of the highest quality auto sales leads anywhere on the Internet. We research what consumer are looking for and design sites to rank for 10 keyword or more. CarLoanInHouston.com was designed for special financing leads and ranks on the frist page of Google for the following long-tail keywords: #1 Page Ranking in Google vehicle loan houston houston car loans no credit auto loans houston tx poor credit auto loan houston slow credit car loans houston bad credit auto loans houston car loans houston automobile loan houston need automobile loan houston Contact Us if you would like to have a custom lead website. http://vldigitalmarketing.net/contact-us

Audi Huntsville an Official Audi Dealership | Luxury Sedans, Convertibles and Wagon Inventory

by Manny Luna http://www.audihuntsville.com/ Choose the right new or used car, the right financing option at Hiley Audi in Huntsville. From luxury cars, convertibles and wagons to fit your needs. Visit us today 6561 University Drive, Huntsville, AL 35806 The Alabama Wheelman Cycling Team http://alabamawheelmen.org/

Today I failed! 7/31/2014

by Manny Luna Failure is the state or condition of not meeting a desirable or intended objective, and may be viewed as the opposite of success http://en.wikipedia.org/wiki/Failure

Auto Industry Marketing and Advertising News

12-year-old golfer wins Volvo for hole-in-one [w/video]

Filed under: , , , , ,

12-year-old wins a Volvo with a hole-in-one

Some people just have all of the luck. Natasha Oon, a 12-year-old girl in Malaysia, was recently attending the 40th RSGC Ladies Amateur Open Championship at the Royal Selangor Golf Club with her parents. On a whim, she teed up a shot with her eight iron and scored a hole-in-one. That would have been impressive for a girl her age by any standards, but she didn't see the sign that said making the shot also won her a new Volvo XC60 T5. Not a bad prize for a tween who won't be allowed to drive for at least a few years.

So what does any good 12-year-old do with a CUV? Give it to her parents of course. According to website Paultan, she plans on giving the crossover to her mom and told her, "this is the car that you will use to drive me to school every day." Scroll down to watch video of Oon receiving the oversized key to the Volvo with her family and a brief interview with her about what she was thinking when she found out she won a car for sinking a fantastic shot.

Continue reading 12-year-old golfer wins Volvo for hole-in-one [w/video]

12-year-old golfer wins Volvo for hole-in-one [w/video] originally appeared on Autoblog on Wed, 27 Aug 2014 09:29:00 EST. Please see our terms for use of feeds.

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What you missed on 8.26.14

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Daily U-Turn

Volvo XC90 Meet the 2015 Volvo XC90

It's been a long time coming, but the 2015 Volvo XC90 is finally here. It has a simple, clean design (which most people seem to like), a really nice-looking interior, and a range of efficient yet powerful engines. It'll be priced from $48,900 in the US (for a T6 AWD model), and you can read all about it in our reveal post, here.





BMW R NineT Riding the BMW R NineT

BMW's motorcycle history is indeed storied, but the German maker is diving into new territory with its R NineT. It's a fully customizable, cafe racer-style bike, and has been in development since 2011. Contributor Susan Carpenter spent two weeks with BMW's newest bike, and gives a full report in our First Ride review.





BMW Driftmob Behind the scenes of BMW Driftmob

BMW's Driftmob ad featuring the new M235i coupe was a huge production. So big, in fact, that the company wanted to tell the story from a behind-the-scenes perspective, and invited Autoblog to be the only US media outlet on hand during the ad's filming in Cape Town, South Africa. Read about everything that went into filming the Driftmob spectacular, here.



Top Stories

What you missed on 8.26.14 originally appeared on Autoblog on Tue, 26 Aug 2014 19:31:00 EST. Please see our terms for use of feeds.

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Behind the scenes of BMW's 'Driftmob' [w/videos]

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BMW Driftmob

All this, for one minute and 47 seconds of action-packed footage with no official plot.

We arrive in Cape Town, South Africa, on the third and final practice day for the drivers of a BMWStories internet video called The Epic Driftmob feat. BMW M235i. We are immediately whisked to a large, empty parking lot on the outskirts of Cape Town, where tires are squealing and chunks of rubber are flying as five red BMW M235i coupes churn up more smoke than a California wildfire. And the smell - it smells like heated metal, the kind of thing rev limiters are made for. Times five.

A couple dozen locals have lined up along a chain link fence, lured like moths to a flame by the sounds and scents and plumes of smoke emanating from the site. Each has their camera ready for the moment stunt coordinator Riley Harper says, "Action!"

This event - and Autoblog's involvement in it, specifically - was more or less an experiment on BMW's part to see if there is a story to be told from video production and photo shoots, normally marketing endeavors and something PR folks keep independent documentarians like us a long way away from. We were the only US media outlet invited, and we weren't there to drive a new product, just to take in one of its current (and in our opinion, one of its best) cars, the M235i coupe, do amazing things at the hands of some of the world's best drifters.

Continue reading Behind the scenes of BMW's 'Driftmob' [w/videos]

Behind the scenes of BMW's 'Driftmob' [w/videos] originally appeared on Autoblog on Tue, 26 Aug 2014 14:58:00 EST. Please see our terms for use of feeds.

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Latest ADM Activity - Click "More" at bottom!

John Sternal posted a blog post

BUICK & TOYOTA HIGHLIGHT BEST LABOR DAY LEASE DEALS ON WANTALEASE.COM

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, says Buick and Toyota highlight some of the best car lease deals leading up to the Labor Day auto sales. The Toyota RAV4 and Avalon lease offers have fallen -15.6% and -12.1%, respectively, since July. Meanwhile, the Buick Regal Premium and Lacrosse lease offers represent some of the most aggressive deals for national customers on the site. Click here for the…See More
14 minutes ago
Alexander Lau commented on Cobalt's blog post Boost Your Dealership Reputation With Employee Recognition
"Cobalt, you crock of BS. I posted the same comment on your site @ http://www.cobalt.com/blog/automotive-reputation-management/how-to-boost-your-employees-your-dealership-reputation-management and you delete it. Cowards! You've not got the…"
4 hours ago
Alexander Lau commented on Ralph Paglia's blog post Cars.com Acquisition By Gannett
"Was bound to happen. The rich get richer. I've run into Kevin McClatchy a bunch of times, when he was a minority owner of the Pittsburgh Pirates (same family).  Cool with me, I've still got his contact info and will try to sell out…"
4 hours ago
Alexander Lau commented on Cobalt's blog post Boost Your Dealership Reputation With Employee Recognition
"Yes, but better yet, use a tool like Emplified, which is an employee-led engagement platform. Emplified empowers employees to proactively amplify their skills, accomplishments and needs within their workplace while providing managers with better…"
4 hours ago
Justin Grubb commented on Justin Grubb's blog post Hand-raiser leads and why I love them.
"Thanks guys. We really did see some good results over a 12 month period.  It's not the sale today, but it seemed to be a good way to keep your funnel full.  Tom, I've got the scripts on one of my flash drives, Ill dig them out…"
4 hours ago
sara callahan posted a blog post

Social Media: When Marketing Becomes Mocketing

Social media can be a tricky thing. Finding and publishing content that a business’s audience will both enjoy and interact with can be challenging. And as Facebook exposure for business pages is increasingly diminishing, businesses are more dependent on audience engagement than ever for those elusive likes, shares and…See More
6 hours ago
Derek Crowden posted a blog post

Tips To Help You See If Your Digital Marketing Department Properly Promotes Your Car Dealership

Nowadays the importance of digital marketing is obvious for every single car dealership out there. It is so difficult to increase sale with the use of the internet if you do not know exactly what you are doing. With this in mind, does your digital marketing department actually do a great job? It is quite difficult to assess something like this but here are some things that you should remember.Do Your Social Networks Grow In Followers?Check your Facebook page and your Twitter on a constant…See More
9 hours ago
Carl Maeda commented on Justin Grubb's blog post Hand-raiser leads and why I love them.
"Great post and great information.  I like the details you provide.  I know a few dealers that work the service waiting area.  They look for a car with a lot of equity and when you combine that with an incentive, you can usually get…"
10 hours ago
Jon Lamb posted a blog post

Didn't Email Marketing Die a Couple of Years Ago?

I know I read it somewhere. Email was dead. The spam filters won. Facebook won. Texting won. Dropbox won. Something or another killed off email marketing and it's apparently been dead for the last couple of years.Then again, the data doesn't support the notion. People are still checking their email daily, hourly, and even in…See More
11 hours ago
Manny Luna posted a status
"We see #VW everywhere! http://j.mp/1syXnl2"
14 hours ago
CarolSanford commented on Ralph Paglia's blog post Cars.com Acquisition By Gannett
"Look out Auto world, cars.com is not only the leader, they are looking to rule as consumers continue to dive into the #1, #2 respectively most comprehensive space for consumers and their research! Go cars.com!!!!!"
15 hours ago
CarolSanford liked Ralph Paglia's blog post Cars.com Acquisition By Gannett
15 hours ago
Manny Luna posted a video

Muse - Madness (Lyric Video)

Muse 'Madness': the first single from the forthcoming album 'The 2nd Law'. Download Madness from itunes here http://smarturl.it/muse.madness.itunes and Muse'...
15 hours ago
Cathy Karabag is now friends with Ralph Paglia and Mike Elliott
16 hours ago
Manny Luna commented on Justin Grubb's blog post Hand-raiser leads and why I love them.
"This works! We know of a sales person that sells 20 cars every month working the service drive and cold calling service customers! He's allowed to give out a 50.00 dollar gift card for appointments set.  Many new school managers…"
16 hours ago
Tom Hawkins commented on Justin Grubb's blog post Hand-raiser leads and why I love them.
"I would love to see the scripts for phone and email....nice job. The only problem I see for us is that most of our hand-raiser leads (small So MN town) are from an hour or more away, so a service coupon wouldn't be as appealing.  We could…"
17 hours ago
Todd Vowell commented on Justin Grubb's blog post Hand-raiser leads and why I love them.
"Great stuff Justin. It is so refreshing to hear from a dealership. Thank you..."
19 hours ago
Ralph Paglia posted blog posts
20 hours ago
Profile IconCharles Rubino, Cindy Gills and Derek Crowden joined Automotive Digital Marketing ProCom
20 hours ago
Cobalt's blog post was featured

Boost Your Dealership Reputation With Employee Recognition

by Danielle Rainwater, Reputation Management SpecialistFor many dealerships, employee recognition is very important and there are many ways a company can choose to do this. When a dealership implements an employee recognition program properly it can be highly effective at retaining good employees and peaking performance. It will constantly remind employees the impact that they have on…See More
20 hours ago

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Cars.com Acquisition By Gannett

Posted by Ralph Paglia on August 26, 2014 at 3:00pm 2 Comments

Gannett Buyout of Classified Ventures Partners

is Good for the Future of Cars.com

WRITTEN BY SHARON HILL

Gannett Co., 27-percent shareholder of Classified Ventures (CV), plans to become its sole owner during the fourth quarter of 2014. The greatest benefit of the deal for sole remaining CV property Cars.com might not be felt for another five years. There are, however, two more immediate advantages for the automotive platform: Increased advertising revenue; and the end of what was the occasional five-leader decision…

Continue

Boost Your Dealership Reputation With Employee Recognition

Posted by Cobalt on August 26, 2014 at 2:13pm 2 Comments



Danielle Rainwater, Reputation Management Specialist
by Danielle Rainwater, Reputation Management Specialist

For many dealerships, employee recognition is very important and there are many ways a company can choose to do this. When a dealership implements an employee recognition program properly it can be highly effective at retaining good employees and peaking performance. It will constantly remind employees the impact that they have on maintaining their dealership’s high standards for…

Continue

Hand-raiser leads and why I love them.

Posted by Justin Grubb on August 26, 2014 at 9:00am 5 Comments

This is my first blog post here, please don't hate me too much for my rambling or poor writing skills.

Recently a woman name Danielle Anderson posed a question about handling hand raiser leads from Chrysler.  I've never worked with Chrysler, but I assume they are the same as the GM "gift grabber" leads that I've been dealing with for years.  I love them, I sell them, and I create a lot of additional sales from them.  I mostly loved them because everyone else hated them, it was a great opportunity for me to reach people the other sales people would ignore.  

The problem with most when they receive a lead like this is that they instantly assume they won't sell them, they only wanted the gift and gave their info as a requirement, not because there is any interest in purchasing a new…

Continue

What Is a Customer’s Location Data Worth?

Posted by Mike Gorun on August 26, 2014 at 3:00am 0 Comments

Geo-targeting and geo-fencing technology has been around for many years. Some social networks use it and provide businesses with ways to show customers offers and specials based on their current location. However, for the most part, these are application-specific. An individual would need to download an app, join a social network and opt-in for push notifications from the service to receive any ads on their phones. That may all be changing.

 

On July 24, according to an ABC News article Verizon Wireless became the first wireless carrier to launch a rewards program. While on the surface, it would seem that they are just joining the thousands of businesses across the…

Continue

ADP Dealer Services Becomes CDK Global (Yes, I am Serious!)

Posted by Ralph Paglia on August 26, 2014 at 1:11am 0 Comments

ADP Announces Post-Spin Name of its Dealer Services Business



HOFFMAN ESTATES, ILADP Dealer Services, Inc., a division of ADP ® and a leading global technology solutions provider dedicated to helping dealerships and manufacturers drive measurable results, is pleased to announce that Dealer Services’ new company name will be CDK Global, Inc., once the spinoff from ADP is completed. CDK Global will be listed on the NASDAQ exchange…

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Service - If you build it, will they really come? Can you attract off-Brand business?

Posted by Ken Beam on August 25, 2014 at 9:00am 6 Comments

Good afternoon ADM Community Members - We`ve always toyed with the idea of expanding our Service to service other makes and models and I would appreciate your insight on this topic.

Has anyone out here successfully had any amount of their customer base actually service the other vehicles that are in their household with your dealership??? Is it even possible in your opinion to compete with a Firestone, STS or Midas from a dealerships perspective???

**Now YOU be the customer and please answer the following questions;

Let`s…

Continue

4 Phrases Your Online Shoppers DON'T Want to Hear

Posted by Rebecca Kon on August 25, 2014 at 3:11pm 0 Comments

Have you ever sat down at a restaurant, looked at the menu, decided what you wanted to eat, and then as soon as the waiter comes by to take your order he tells you that the restaurant ran out of the main ingredient in your favorite dish on the menu?

That’s strike one - you expected them to have the food they advertise on the menu.

You’re not happy, but you decide there are other things you might be hungry for, so you look again and find something that you can tolerate. Meanwhile, you've ordered drinks. However, the drinks are taking a very long time to get to your table. You see the waiter near the adjacent tables, and someone who came in after you already has their food. Strike two - you don’t feel like priority.

You try to flag down the waiter, but now you've waited way too long and you’re hungry, and pissed off, so…

Continue

The Importance of SERP for Car Dealers ~ Search Engine Optimization

Posted by Manny Luna on August 25, 2014 at 3:00pm 0 Comments

Search engine results page listing will determine the amount of traffic your website will get. Organic SERP is one main component.

What is SERP?  It stands for "search engine results page".  Internet users want to find their information--fast and easy.  This is the reason why it’s so important to be listed on the 1st or 2nd page results.  Most people generally browse through 1st and 2nd page in the search engines. Readers lose interest after the 2nd page.  It’s also been documented that 18% of users look at the 3rd organic link, and only 8% make it to…

Continue

The Single Worst Thing A Dealership Can Do In Video Marketing

Posted by Brian Cox on August 25, 2014 at 4:00am 0 Comments

It has long been considered a best practice in search engine optimization and search engine marketing to use deep linking to take searchers to the exact content they are searching for, rather than simply directing them to your home page.

If the searcher is not taken directly to the content they are seeking, they are forced to do a second search for the information once they hit your site. In many cases, searchers will simply click the “Back” button and move on to the next result. Consumers don’t have the time or patience to navigate your website, whether they landed there through an organic search or clicked on a PPC ad. There’s nothing more frustrating when researching a product online, clicking a link and being taken straight to a store’s home page, rather than the actual product…

Continue

Adding Chat is not enough! Four tenets of successful chat

Posted by Big Tom LaPointe on August 24, 2014 at 2:00pm 0 Comments

Just sticking chat on your dealership and hoping for some more leads and sales is like throwing up a banner an expecting traffic to flow into the door. A banner may have its place in a comprehensive marketing plan, but by itself, won’t make a significant difference in car sales. And so it is with live chat. A blinky icon with a smiling face may generate a few conversations, but it won’t generate the noticeable bump in leads and sales that scientifically-proven methods will.

There are four basic tenets to implementing a successful chat program:

  • Implement processes for chat leads that have been established and proven by veteran dealership managers who developed them in an automotive retail setting
  • Use a proactive invite (pop-up) that has been tested…
Continue

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Automotive Marketing and Car Dealer News from AutoBlog

12-year-old golfer wins Volvo for hole-in-one [w/video]

Filed under: , , , , ,

12-year-old wins a Volvo with a hole-in-one

Some people just have all of the luck. Natasha Oon, a 12-year-old girl in Malaysia, was recently attending the 40th RSGC Ladies Amateur Open Championship at the Royal Selangor Golf Club with her parents. On a whim, she teed up a shot with her eight iron and scored a hole-in-one. That would have been impressive for a girl her age by any standards, but she didn't see the sign that said making the shot also won her a new Volvo XC60 T5. Not a bad prize for a tween who won't be allowed to drive for at least a few years.

So what does any good 12-year-old do with a CUV? Give it to her parents of course. According to website Paultan, she plans on giving the crossover to her mom and told her, "this is the car that you will use to drive me to school every day." Scroll down to watch video of Oon receiving the oversized key to the Volvo with her family and a brief interview with her about what she was thinking when she found out she won a car for sinking a fantastic shot.

Continue reading 12-year-old golfer wins Volvo for hole-in-one [w/video]

12-year-old golfer wins Volvo for hole-in-one [w/video] originally appeared on Autoblog on Wed, 27 Aug 2014 09:29:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Google Blog Articles, News and More

Through the Google lens: search trends August 15-21

It was an emotional rollercoaster on search this week. Read on to learn more about what made people laugh and cry.

Tragedies and scandals
The world was shocked by a video showing the execution of American journalist James Foley by the Islamic State in Iraq and Syria (ISIS). Questions remain about how the United States will respond to the incident. And there was sad news closer to home too. TV lost an icon when Saturday Night Live’s announcer of 40+ years, Don Pardo, passed away at 96.

While some searchers were in mourning, others were looking for answers. Texas Governor and potential GOP presidential candidate Rick Perry was indicted this week on charges of abuse of power. Perry pleaded not guilty to all charges, but that didn’t stop searchers from investigating. And while people had their detective hats on, they also looked into the Louisville Purge, a social media hoax based off the horror movie series The Purge. The hoax claimed that all residents of Louisville, Kentucky would have 24 hours to commit any crime they want—without repercussion. Does anyone take social media that seriously?


“J” as in “J is the only letter that matters”
You’d think our favorite letter would be the letter “G,” and normally that’s the case—but not this week as J-named celebrities jacked the trends charts. Two-time Dancing with the Stars champion Julianna Hough is taking off her dancing shoes and getting comfortable behind the judge’s table in a new role on the show. Meanwhile, rumors flew like mockingjays this week that actress Jennifer Lawrence has a new beau— the consciously uncoupled Coldplay frontman Chris Martin. And when there’s action going on you know Johnny Manziel won’t be too far away. Searchers were baffled this week when Johnny Football decided to show the Washington bench that he, um, was “number one.”

Deep sea video gaming
Searchers took a trip down memory lane when former James Bond actor Pierce Brosnan went head-to-head with Jimmy Fallon in the classic Nintendo 64 game “GoldenEye 007.” Unfortunately, Brosnan’s experience as the untouchable Bond didn’t quite translate into video games skills. But Bond wasn’t the only one sleeping with the fishes. There were rough waters this week for sharks... more specifically this shark, who was swallowed whole in one bite by a goliath Grouper. Consider shark week officially over. (^^^)

Tip of the week
Want a fast way to calculate the tip? Stop counting on your fingers and just ask Google “How much is the tip on a $27 bill?” to get the amount. You can also adjust the tip percent and divide the bill by the number of people in your party, right in the search results.

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ADM Professional Community Blogroll:
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Automotive Marketing News

See the wild Lexus NX spot too retro for outside Japan

Drifting cars, techno music, string bikinis and foam parties. At first glance, Lexus' new 'Shampoo' TV spot seems tailor-made for the trendy young crowd the luxury brand craves.

Consumer Reports judges Ram 1500 EcoDiesel tops among half-ton pickups

Consumer Reports says the hot-selling Ram 1500 EcoDiesel outscored competitors from Ford, General Motors, Toyota and Nissan to claim the magazine's top spot among full-size light-duty pickups.

Ford's Quick Lane brand buys naming rights to Detroit bowl game

Ford's Quick Lane brand of dealership auto service centers will be sponsoring Detroit's new college football bowl game in December at Ford Field. Members of the Ford family also own the NLF's Detroit Lions, organizers of the bowl.

Hollywood glamour, Parisian chic and the Peugeot 308

PSA is using the Hollywood film "Lucy" to give its Peugeot 308 a marketing boost in more than 50 markets around the world as the automaker strives to build sales outside Europe.

Audi taps Emmy winners for pawn shop parody

Topping our rankings is Audi's sponsorship of the 66th Primetime Emmy Awards.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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