Automotive Digital Marketing ProCom

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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AutoDigitalMarketing@Gmail.com

2701 N. Rainbow Blvd.
Unit 2202
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505-301-6369

Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Learn More About Digital Marketing... Watch the Video Referenced Below!

Latest ADM Activity - Click "More" at bottom!

Timothy Martell liked Timothy Martell's blog post Dealers: Don't Ignore Online Reviews
2 hours ago
Manny Luna posted a status
"University VW Mazda strives to make car buying fun! http://j.mp/1ofDmMy"
2 hours ago
Michael commented on Richard Holland's blog post Fixed Ops: The Scramble for Technicians Begins
"Good franchised specific Techs have always been a challenge in last 15 years. It's not finding them as much as paying them the going flat hour pay. However, if mgt would just look at the GP post labor posting by Techs, you would see the GP % is…"
6 hours ago
Manny Luna shared their video on Google +1
6 hours ago
Manny Luna shared their video on Twitter
6 hours ago
Manny Luna liked Manny Luna's video
6 hours ago
Manny Luna posted a video

Simon Sinek: How great leaders inspire action

http://www.ted.com Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question "Why?" His...
6 hours ago
Carl Maeda commented on Timothy Martell's blog post Dealers: Don't Ignore Online Reviews
"If you can get your sales people trained and bought in, that makes the biggest difference in the world. Before the customer leaves the lot, make it a point to ask them how their experience was and if they say it was awesome, give them a flyer…"
7 hours ago
Manny Luna shared their photo on Twitter
7 hours ago
Manny Luna posted a photo

Today I failed! 7/31/2014

Failure is the state or condition of not meeting a desirable or intended objective, and may be viewed as the opposite of successhttp://en.wikipedia.org/wiki/Failure
7 hours ago
Manny Luna posted a status
"Does having video on auto-play help or hurt website conversions? Yes It does! 100% of everyone agrees...http://j.mp/1of1WNw"
8 hours ago
Darrin Smith liked Richard Holland's blog post Fixed Ops: The Scramble for Technicians Begins
9 hours ago
Leonard Buchholz commented on Richard Holland's blog post Fixed Ops: The Scramble for Technicians Begins
"Excellent post and I couldn't agree more. It remains one of single biggest challenges we face in every dealership we train in, and LinkedIn Service Groups have had post after post on this very subject. If you are not recruiting every day...you…"
9 hours ago
Timothy Martell's blog post was featured

Dealers: Don't Ignore Online Reviews

Trust is your business's biggest asset today. With the ability to easily publish reviews of businesses, products, and services, customer satisfaction is more important than ever before. Because one of the first things a potential customer does before visiting you in person is search for reviews online.Let's take a look…See More
10 hours ago
Mark Frost's blog post was featured

Customer-Dealership Relationships Should Not End at the Sale

When it comes to selling cars, dealerships do all they can to get the most out of leads. But when someone comes in and is ready to buy, once they’ve completed that process, the relationship tends to end. The customer moves on with their new car and salespeople focus on the next sell.However, with social media keeping…See More
10 hours ago
Lisandra Ramos's blog post was featured

Your Sales Team & Live Chat Associates Are Not That Different

The conversations your sales team has with your customers often dictate whether they’ll purchase or not. That’s why having a sales team trained in customer service is so important. Your standards should be exactly the same for your live chatting team. But how are their conversations even remotely…See More
10 hours ago
Paul Accinno's blog post was featured

Responsive Websites are NOT a Fad

2014 has been the year when a lot of dealers and a handful of vendors have embraced responsive website design. We've heard a handful of rebuttals and seen some blog posts from industry experts explaining why they haven't invested into RWD, but the most absurd excuse came to us the other day when a dealer…See More
10 hours ago
Larry Bruce's blog post was featured

10 Stats Your BDC Should Live By

For inbound marketing, leads determine success. The assumption is that the higher the lead volume and percentage, the higher the sales and service volume. All too often, these do not go in step with each other. Below we identify ten statistics that are the main cause of increased lead quantity not equating to increases in…See More
10 hours ago
Misti Miller's blog post was featured

A Simple Solution to Showrooming

Bob is on his lunch break. Lately, he has been drooling over the latest high-tech camera so he decides to make a quick trip to Best Buy to check it out. He walks into Best Buy and heads to the camera department. Once there, he finds the camera on display, but no employees are in sight to explain it to him. He picks it up,…See More
10 hours ago
Richard Holland's blog post was featured

Fixed Ops: The Scramble for Technicians Begins

In May I wrote a blog article explaining how employee retention in service will become increasingly important due to many factors. Apparently, that’s becoming true faster than even I…See More
10 hours ago

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Dealers: Don't Ignore Online Reviews

Posted by Timothy Martell on July 31, 2014 at 12:38pm 1 Comment

Trust is your business's biggest asset today. With the ability to easily publish reviews of businesses, products, and services, customer satisfaction is more important than ever before. Because one of the first things a potential customer does before visiting you in person is search for reviews online.

Let's take a look at how they're being influenced by those reviews and what you can do to improve your business's online reputation.

The Effect of Online Reviews on Customer Perception…

Continue

Customer-Dealership Relationships Should Not End at the Sale

Posted by Mark Frost on July 31, 2014 at 12:30pm 0 Comments

When it comes to selling cars, dealerships do all they can to get the most out of leads. But when someone comes in and is ready to buy, once they’ve completed that process, the relationship tends to end. The customer moves on with their new car and salespeople focus on the next sell.

However, with social media keeping businesses connected with customers, there’s no reason your dealership’s Facebook page can’t see a huge boost from offline customers. Here’s why its important to promote your Facebook and other social media profiles, and a few things you can do to connect your offline customers with your online business:

Why Social Media is Important for Customer…

Continue

Your Sales Team & Live Chat Associates Are Not That Different

Posted by Lisandra Ramos on July 31, 2014 at 11:30am 0 Comments

The conversations your sales team has with your customers often dictate whether they’ll purchase or not. That’s why having a sales team trained in customer service is so important. 

Your standards should be exactly the same for your live chatting team. But how are their conversations even remotely similar?

The Greeting

As the saying goes, you only have ONE chance to make a good first impression. You have to make it count! Your sales floor associates are trained to greet the customers as soon as they walk through your doors. You would probably fire an employee if they gave shoppers the cold shoulder or ignored them when they walked onto your lot. If you only have …

Continue

Responsive Websites are NOT a Fad

Posted by Paul Accinno on July 31, 2014 at 10:10am 0 Comments

2014 has been the year when a lot of dealers and a handful of vendors have embraced responsive website design. We've heard a handful of rebuttals and seen some blog posts from industry experts explaining why they haven't invested into RWD, but the most absurd excuse came to us the other day when a dealer told one of our partners what their website provider said about responsive design.

"It's just a fad. It will pass."

Really? At first, I thought that maybe they had misspoke. Maybe they meant to say that it was the current trend. With companies like Google promoting the concept that websites in an ideal internet would be responsive, one could definitely say that it's trending and will soon be the accepted norm, but to say that it's a fad that will pass is…

Continue

10 Stats Your BDC Should Live By

Posted by Larry Bruce on July 31, 2014 at 9:00am 0 Comments

For inbound marketing, leads determine success. The assumption is that the higher the lead volume and percentage, the higher the sales and service volume. All too often, these do not go in step with each other. Below we identify ten statistics that are the main cause of increased lead quantity not equating to increases in appointment shows and sales.

1. Setting an appointment at the time the lead is converted will increase show rate 37 percent. – This seems like a no brainer, doesn’t it? If the customer commits to the appointment at the time they submit the lead, there is a very powerful psychological affect.

 

 …

Continue

A Simple Solution to Showrooming

Posted by Misti Miller on July 31, 2014 at 7:34am 0 Comments

Bob is on his lunch break. Lately, he has been drooling over the latest high-tech camera so he decides to make a quick trip to Best Buy to check it out. He walks into Best Buy and heads to the camera department. Once there, he finds the camera on display, but no employees are in sight to explain it to him. He picks it up, plays with it for a while and decides to buy one. With limited time, Bob rushes back to his office. As he settles back at his desk, Bob surfs over to Amazon and finds the camera to read some reviews. The glowing reviews, combined with the fact that it’s a few dollars cheaper, make him pull the trigger and order one from Amazon.

CNBC ran an article recently on the results of a new study by Gallup, “The State of…

Continue

Fixed Ops: The Scramble for Technicians Begins

Posted by Richard Holland on July 31, 2014 at 7:00am 2 Comments

In May I wrote a blog article explaining how employee retention in service will become increasingly important due to many factors. Apparently, that’s becoming true faster than even I thought. Auto Remarketing published an article last week reporting that AutoNation and the Asbury Automotive Group are indeed discovering that skilled technicians are becoming harder to find. “In…

Continue

Things to Look Out for While Buying an Antique Car

Posted by Tim Kaye on July 31, 2014 at 5:00am 0 Comments

Are you an automobile enthusiast? A person who loves to buy cars? The automobile industry is a dynamic one. It’s always in motion. Every year quite a few new cars are introduced. This has been the trend for a long time now. So, new cars become the talk of the town. Sometimes the old ones passes into oblivion and the companies stop manufacturing them. However, some of them can still be priced possessions of the owners. The concept of owning antique cars have gained ground over the years. If you are looking to invest in such vehicles, you need to do it prudently. There can be pitfalls, which you need to avoid. Here are a few tips that can help you choose the best antique cars.

How old is the car?

This is probably one of the most important questions to ask when you are buying an antique…

Continue

Four Interesting Data Points About Car Dealers' Mobile Landing Pages

Posted by Tyson Madliger on July 30, 2014 at 7:54pm 0 Comments

As mobile continues to emerge as the most important strategy component in digital marketing for savvy dealers, it's more than just driving mobile traffic and having a good mobile website solution. There's a psychology to it all that applies to the different way visitors engage with your web pages through mobile devices.

This is why the appropriate landing page is so important. In this infographic by String Automotive, they point to four key bits of information that can help a dealer or marketing company maximize the way that people interact with their website through mobile devices.…

Continue

7 Steps to Overcome Shopper Distrust

Posted by Rebecca Kon on July 30, 2014 at 9:55am 0 Comments

There’s an on-going struggle in the dealership community for winning a shopper’s trust. 

Why?

Because shoppers have a pre-conceived idea about what they will expect when arriving at a dealership. They expect to be the prey. They expect your sales team’s hawks to swoop down and engulf them in persuasive techniques. They expect that they will have to haggle their way to a better price. All of these expectations are bottled into a stereotype, which is fueled by the stories from parents, friends, and coworkers…and the media.

So how do dealerships overcome this stereotype? How do you get shoppers more comfortable with the experience of buying a car from YOUR dealership?

Step…

Continue

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J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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