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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

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Auto Industry Marketing and Advertising News

Audi imagines a world where mechanics are zombies

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Audi depicts non-authorized mechanics as zombies out to get your car in this latest television commercial. And not just any zombies... we sense more than a little World War Z influence here.

Continue reading Audi imagines a world where mechanics are zombies

Audi imagines a world where mechanics are zombies originally appeared on Autoblog on Sun, 01 Mar 2015 19:17:00 EST. Please see our terms for use of feeds.

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Lincoln hijacks Cadillac's 'Dare Greatly' tagline

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Lincoln piggybacked on Cadillac's "Dare Greatly" tagline in Internet search results. A day after Cadillac began its new ad campaign during the Oscars, typing the tagline into Google returned Cadillac and Lincoln as the first paid results.

Continue reading Lincoln hijacks Cadillac's 'Dare Greatly' tagline

Lincoln hijacks Cadillac's 'Dare Greatly' tagline originally appeared on Autoblog on Tue, 24 Feb 2015 13:01:00 EST. Please see our terms for use of feeds.

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Luxury carmakers make way more than just cars

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Automakers can bring in some serious money from licensing out their names. It can also keep a defunct brand in the public eye.

Continue reading Luxury carmakers make way more than just cars

Luxury carmakers make way more than just cars originally appeared on Autoblog on Tue, 24 Feb 2015 10:31:00 EST. Please see our terms for use of feeds.

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Latest ADM Activity - Click "More" at bottom!

Big Tom LaPointe's video was featured

One dealer's journey to fully-managed live chat

In this online interview with Mike Campo about dealer live chat, he explains why his dealership transitioned from self-managed dealer chat software to fully managed chat from CarChat24 on their websites. www.CarChat24.com is the leader in…
1 hour ago
Ralph Paglia commented on Big Tom LaPointe's video
1 hour ago
Michael Watson liked Tyson Madliger's blog post A Vendor's Top Priority Should be Helping to Sell More Cars
2 hours ago
Rob Hagen commented on Tyson Madliger's blog post A Vendor's Top Priority Should be Helping to Sell More Cars
"I could not agree more! At the end of my pitch, I tell dealers that "At the end of the day, I'm going to do anything I can to help you sell more cars." I spent 18 years in F&I and with some of my clients I work with their finance…"
2 hours ago
Peter Louis Kaczynski left a comment for Ralph Paglia
"Can you tell me the amount of that small fee? Peter Louis "
2 hours ago
Jirakee jones posted a blog post

Fast and Affordable Automotive Glass Replacement in North Lakes

Many people erroneously believe that replacing their automotive glass will be a lengthy and costly process. The truth is windscreens can be repaired or replaced in just a matter of minutes, and is more affordable than one may think. In addition, the costs may be completely paid for by their insurance company, depending on the specifics of the policy. The important thing is to work with a company that has many years of experience and a strong reputation for providing quality services.The good…See More
2 hours ago
Mike Elliott posted a discussion

Your Customer Is A Narcissist: How To Turn This To Your Advantage In Customer Loyalty

The customer’s at the center of the customer’s universeA customer wants to feel that they’re at the center of your (the service provider’s) world. Customers are, after all, already at the center of their own world, their own reality. All that matters to the customer is the customer and the people whom the customer cares about, a category that only tangentially includes you, the service provider. It’s important to absorb this reality–because it is reality. Drill this reality into every single…See More
3 hours ago
Rydyment Thompson posted a discussion

Motul is looking for a high-performing Sales Manager in Orange, U.S.

Motul is a leading Automotive, Motorcycle and powersports lubricant manufacturer and distributor that acts globally in more than 80 countries in the world.More than 150 years, a century and a half of uninterrupted activity which has allowed Motul to constantly modernize itself and climb to the vanguard of technology. This permanent quest and the determination to move forward have led the company to an envied position in its sector. The company enjoys a worldwide reputation as unanimously…See More
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Ralph Paglia left a comment for Peter Louis Kaczynski
"Yes, Pete... We provide such targeted email messaging as a value added service for a small fee."
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guy shamir is now friends with Ralph Paglia and Mike Elliott
yesterday
Big Tom LaPointe posted a video

Why Mercedes Benz Cincinnati chose managed chat

In this online interview with Mike Campo about dealer live chat, he explains why his dealership transitioned from self-managed dealer chat software to fully ...
yesterday
Peter Louis Kaczynski left a comment for Ralph Paglia
"Hello, I was wondering if you could tell me if there is a way to either e-mail or Instant Message members of this website (vendors only) without having to search for + type hundreds/thousands of e-mail addresses.  Is there anything I can do to…"
yesterday
Joe Webb posted a video

Insight15: A Car Guy and a Data Scientist Walk Into a Bar …

Consumer shopping data explained to quench your thirst and sell more cars presented by: Joe Webb, President, DealerKnows Consulting and Chad Bockius, CMO, Va...
yesterday
Joe Webb commented on Mark Dubis's blog post Insight 15 in Orlando - Don't Miss This Event
"I'm looking forward to this event, Mark! Can't wait."
yesterday
Mike Elliott posted discussions
yesterday
Curtice Spencer liked Mark Dubis's blog post Insight 15 in Orlando - Don't Miss This Event
Saturday
Richard Holland's blog post was featured

How Customer Training Leads To Retention

With almost everything consumers purchase, there’s an owner’s manual or set of instructions for them to use.  For decades, car manufacturers have included an owner’s manual with new vehicles. Sadly, it is no secret that this tidy three hundred-page booklet is one of the least read publications produced in mass quantity.  Some car…See More
Saturday
J.D. Rucker's blog post was featured

Why We're So Excited About the Insight Customer Loyalty Conference

Some might look at what we do in content, search, and social and wonder what in the world would drive us to be so pumped about a customer loyalty conference. After all, we don't offer loyalty programs or customer appreciation services, so it…See More
Saturday
Amy Farley is now a member of Automotive Digital Marketing ProCom
Saturday
Paul Potratz posted a blog post

Have You Been Satisfied Lately?

What do your customers have to say about your service and collision centers? Let's find out and then capitalize on it. On this week's Hard Facts, Samantha explains how video can win you loyal customers.See More
Friday

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Have You Been Satisfied Lately?

Posted by Paul Potratz on February 27, 2015 at 1:07pm 0 Comments

What do your customers have to say about your service and collision centers? Let's find out and then capitalize on it. On this week's Hard Facts, Samantha explains how video can win you loyal customers.

Insight 15 in Orlando - Don't Miss This Event

Posted by Mark Dubis on February 27, 2015 at 8:00am 1 Comment

Over my years in this business I have come to know Mark Tewart, Sean Stapleton and Joe Webb as the true friends and professionals they are in representing and caring about the success of auto dealers

In my opinion, just listening and learning from them alone is worth the price of admission to the Insight 15 Customer Loyalty & Retention Event.  As someone who helped bring about dealer conferences and learning from the first two AAISP Dealer events in Nashville, it is clear that this Loyalty Event has fine tuned its focus to provide EXACTLY what auto retailers need today.

If you haven't registered yet, don't wait any longer go to http://insightcustomerloyalty.com/ and then be prepared to walk away from this event with actionable knowledge to better engage…

Continue

Risky Business: 3 Ways a Bad Outsourced Chat Team Can Hurt Your Sales

Posted by Lisandra Ramos on February 27, 2015 at 7:48am 0 Comments

We’ve said it before, and we’ll say it again: not all chat providers are the same. Vendor priorities vary, software technology can be user-friendly or not, not all providers hire chat teams within the US, and the quality of managed chat conversations are not equal.



In fact, a bad managed chat service can be detrimental to your business! If the representatives don’t have expert training, do not dominate the English language, and are not held responsible for the conversations they have on behalf of your dealership - it could cost you opportunities and your reputation could suffer.



Whether you already have a managed chat team, or are looking to implement one for the first time -- here are 3 red flags to…

Continue

What Your Customer Says About You IS More Important......

Posted by Donald Heslop on February 27, 2015 at 4:52am 0 Comments

In the world of business, it is very important if you know how to effectively use the right marketing technique. These days most of the businesses know the significance of using digital marketing or online marketing to promote products or services. This is because if you will have a good presence online, it can be an integral key for you to be noticed. If you are in an automotive business, reputation management is one of the best means on how you can succeed in marketing your business online.

The reputation of any business is very essential. This is important in a way that if your business does not have a good reputation then expect that your product will not sell in the market. In the automotive industry, reputation…

Continue

Jody DeVere 1 of 5 Influencers changing the auto industry today, says Automotive News

Posted by Jody DeVere on February 26, 2015 at 2:00pm 0 Comments

The age of social media is upon the auto industry. The eloquence of a beautiful picture or carefully chosen words when shared with a community can exert a powerful influence. Influencers are proliferating in the auto world, bringing change in myriad ways. Automotive News spoke with a handful of them to learn what they’re thinking and the stories they’re sharing with their fans.

“In 2012, women for the first time had more driver’s licenses than men in the U.S. More young women are getting degrees …"

Go here to read the full article.

The one-shot, one-size fits all approach in selling and marketing to women is not working. Come to …

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Scott Stratten Video Interview

Posted by Mark Dubis on February 26, 2015 at 8:00am 0 Comments

Scott Stratten, author of UnMarketing, UnSelling and other books. He shares some great insights that might be valuable to automotive digital marketers. Here is an interview from last fall's Content Marketing World event in Cleveland.   You can view his video here at Carfolks.net…


How Customer Training Leads To Retention

Posted by Richard Holland on February 26, 2015 at 5:30am 0 Comments

With almost everything consumers purchase, there’s an owner’s manual or set of instructions for them to use.  For decades, car manufacturers have included an owner’s manual with new vehicles. Sadly, it is no secret that this tidy three hundred-page booklet is one of the least read publications produced in mass quantity. 

 

Some car dealerships require that their sales people give each vehicle purchaser a thorough presentation of their vehicle at time of delivery.  This slower-paced and personalized walk-around is perhaps more common in days past, than in today’s busier climate. However, it acquaints the car buyer with their vehicle’s key features, inside their vehicle as well as critical components under the hood.  In short, it offers a much-abbreviated version of what is found in the owner’s…

Continue

A Vendor's Top Priority Should be Helping to Sell More Cars

Posted by Tyson Madliger on February 25, 2015 at 5:30pm 1 Comment

"We can't sell the cars for you, but we can help get you more opportunities."

I've heard that line dozens of times from many different vendors. I've actually said it myself at times over the last two decades on the vendor side of the automotive industry. Today, I'm here to tell you that it's not true. We really can and should help you sell more cars, and not just in an indirect way.

 

No, I'm not suggesting that a vendor should be flying over to the dealership and taking ups on Saturdays, but here's the reality of modern automotive sales: the sales process starts before they ever hit your lot. The concept that everything leading up to them driving on the lot is "research" and that…

Continue

Push to Walk Charity Poker Tournament at Route 23 Ford

Posted by Jonathan Morales on February 24, 2015 at 8:18am 0 Comments

6th Annual Texas Hold ‘em Tournament Night Hosted at Route 23 Ford in Butler, NJ!

Route 23 Ford will be hosting the 6th Annual Charity Poker Tournament (Texas Hold ‘em Tournament) to Benefit Push to Walk!

Doors Open: at 6:30pm

Tournament Starts: at 8:30pm

More Information: http://www.23ford.com/news/route-23-automall-charity-poker-tournament-push-to-walk…

Continue

Marketing Trends Illustrate the Importance of Video

Posted by Timmy D. James on February 24, 2015 at 5:00am 0 Comments

If you still aren’t sold on the importance of video marketing, it only takes a brief glimpse into recent news to illustrate just how important video is in marketing. There are many news stories relating to acquisitions, statistics and trends, which highlight the increasing importance – and value – that platforms of all kinds are placing on video content. The common thread that exists throughout all of these stories is companies recognize consumers have a strong desire to view video content and are positioning themselves to be able to serve that up.

 

Consider these recent stories:

 

  • Facebook videos are now receiving 3 BILLION views per day. Facebook is all about relevance. It wants to serve up content that its users want to see. A recent report by social media company,…
Continue

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Automotive Marketing and Car Dealer News from AutoBlog

Audi imagines a world where mechanics are zombies

Filed under: , , , ,

Audi depicts non-authorized mechanics as zombies out to get your car in this latest television commercial. And not just any zombies... we sense more than a little World War Z influence here.

Continue reading Audi imagines a world where mechanics are zombies

Audi imagines a world where mechanics are zombies originally appeared on Autoblog on Sun, 01 Mar 2015 19:17:00 EST. Please see our terms for use of feeds.

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ADM Professional Community Blogroll:
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Automotive Marketing News

Minor dings, major drop in Mercedes' reliability score

It wasn't cranky engines, shiftless transmissions or funky infotainment systems that sunk Mercedes-Benz last week in the Consumer Reports Car Brand Report Cards.

VW and Bjork collaborate on a 'Sound Journey'

Volkswagen has sponsored New York's Museum of Modern Art since 2011. This year, VW is helping to make some art for MoMA: an interactive soundscape for an exhibit on Icelandic musician Bjork's three-decade career.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

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