Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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Automotive Marketing Professional Community Serves Car Dealers

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Benefits of ADM Professional Community Membership:

  • Access to exclusive content
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  • Comment on articles, videos, charts and forum posts
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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

Professional Community

2701 N. Rainbow Blvd.
Unit 2202
Las Vegas, NV 89108

Ralph Paglia

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing

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Top 5 Most Popular Automotive Marketing Videos of Past 30 Days

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Learn About The PowerDealer Program... Data Driven Dealers Make More Money!

Latest ADM Activity - Click "More" at bottom!

Boris Maksumov posted a video
11 hours ago
Dana Detrick-Clark posted a blog post

Black Friday Special for my ADM friends!

The Black Friday bug bit, and I'm offering 50% off my multimedia packages (including fully produced auto dealership radio ads, voice over services, and phone branding) through midnight CST tonight! See all the deals at or email me if you'd like a quote on a custom order.Use discount code BlackFriday at checkout and get premium work at a great price! No deadline for use, so pre-order in bulk…See More
17 hours ago

Paul Potratz posted a blog post

Who are you holding accountable?

What Is Your Game Plan? You spend a lot of time in meetings and discussing your strategies. On this week's Hard Facts, Samantha teaches you how to make sure everyone works together to reach your goals and ensure everyone is accountable.See More
22 hours ago

Paul Moran posted a blog post

Consumers Are Taking Their Complaints to Social Media. Are You Responding?

In the past, consumers were limited in their options when they had any sort of complaint or service issue with a particular business. Those options, however, have progressed and today’s consumers have moved on from phone calls and e-mails to air their complaints. They now turn to review sites and social media in an effort to get…See More

Big Tom LaPointe posted a blog post

Chat on your website? Don’t forget to tie in Google Analytics

A quality live chat product on your dealership website is a great way to greet shoppers and start the sales or service experience. But if two to four percent of visits turn into a live chat conversation, it can show up as bounce in your Google Analytics reports when they submit lead information and don’t return to the site.Google Analytics is one of the most…See More

David Metter posted a blog post

Google Auto Says Mobile is the Place to Be

In a study published this month by Google’s Automotive division titled, “The 5 Auto Shopping Moments Every Brand Must Own,” it’s crystal clear that dealers need to have a strong mobile strategy in order to stay in the…See More
Khuram Saleem posted a blog post

Website Design Packages

The Affordable Brochure Website Design Packages and Website Designers. Get a Brochure Website Design Packages Quote Now.360 Web Solutions provide a range of professional & affordable website design services starting from £99 (1 page brochure website). Our…See More

Joseph Little posted blog posts
Craig Lockerd shared their video on Google +1
Craig Lockerd posted a video

What Happens at Your Dealership When the Applicant Shows Up? The Recruiter

What Happens at Your Dealership When the Applicant Shows Up? The Recruiter You've done everything right, now the...
Brenda Niedermaier updated their profile

Cory Mosley posted a video

Cory Mosley - 100 Things ...People Can't Stop Saying - Work On Yourself Wednesday

Are you guilty? Work On Yourself Wednesday - Being Present Season 5, Episode 4 This week Cory discusses the Inc. article by Bill Murphy Jr . Watch more video...

Tom Gorham liked Timothy Martell's blog post Navigating SEO: How to Create Content That Attracts Links

Christopher Bouchard commented on Timothy Martell's blog post Navigating SEO: How to Create Content That Attracts Links
"Great post, Tim. I completely agree that people link to other people and that it's important to get your hands dirty in finding the right contacts for outreach. However, obtaining the contacts' emails is easier said than done. At times,…"

Christopher Bouchard liked Timothy Martell's blog post Navigating SEO: How to Create Content That Attracts Links

sara callahan posted a blog post

In this Age of Extreme Political Correctness, Should Businesses Care?

If you’re on any social media platform, there’s no doubt that you’ve seen or heard of a multitude of topics where someone somewhere was offended. Not counting obvious religious, political or other volatile topics - there are many that seem, well, baffling. Take for example, the University of Ottawa’s decision to cancel its yoga…See More

Timothy Martell's blog post was featured

Navigating SEO: How to Create Content That Attracts Links

What do you want from SEO? If I had to guess, I'd say "more traffic" or "more leads" are at the top of your goals list.The problem is, those things don't just happen on their own.One way to accomplish these goals…See More

Ralph Paglia posted a discussion

Apple Versus Widows: Consumer Misperception

Apple Versus Windows Has the consumer perception of Apple product superiority over Windows based devices outlived reality? I have been…See More
Lee Yom updated their profile

Jim Leman posted a blog post

F&I Without F&I Office

Jim Leman | WardsAutoTwelve years ago, dealer Lou Bregou engineered the F&I department, but not its function, out of the dealerships he manages as part of Driver’s Village near Syracuse,…See More

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Navigating SEO: How to Create Content That Attracts Links

Posted by Timothy Martell on November 24, 2015 at 11:30am 1 Comment

What do you want from SEO? If I had to guess, I'd say "more traffic" or "more leads" are at the top of your goals list.

The problem is, those things don't just happen on their own.

One way to accomplish these goals is to pursue link building by creating amazing content. Links are one of the most important signals Google uses to rank websites. They act as endorsements and help Google understand how sites are related and which pages offer the best information on any particular topic.

Below, I'll provide a guide to help you better understand link building, learn from the success of other sites, and create content that…


Edmunds Projects Record Car Sales Volume for November 2015

Posted by Ralph Paglia on November 24, 2015 at 7:02am 0 Comments

Car shopping destination today released its November 2015 new car sales forecast, which projects that 1,331,415 new cars and trucks will be sold in the U.S. in November for an estimated Seasonally Adjusted Annual Rate (SAAR) of 18.3 million.
Both the volume and SAAR are threatening to be the biggest on record for the month of November, eclipsing the 1,324,542 new cars sold in November 2001 for a SAAR of 17.7 million. Director of Industry Analysis Jessica Caldwell says that Black Friday will play a very big part in November…


Want to Know Why Consumers Don’t Trust Us?

Posted by Mike Gorun on November 24, 2015 at 5:56am 0 Comments

The reason that consumers don’t trust us is simple… the messages we send them aren’t believable.


Point in case: Doug Demiro, a former manager of Porsche Cars North America, and now author of a popular column on automotive website Jalopnik, answered a reader’s question in his column that illustrates this point very clearly.


The question essentially boiled down to this: “Do those letters and e-mails from dealers saying they really want your trade-in actually mean anything? Do dealers really want your trade-in? Are they going to pay top dollar for your vehicle because they have…


Chip Perry, Former AutoTrader CEO Goes To TrueCar

Posted by Ralph Paglia on November 24, 2015 at 3:30am 1 Comment

TrueCar Hires Chip Perry As New CEO, Seeks To Rebuild Dealer Trust

After leaving AutoTrader in 2013, Perry was president and CEO of RentPath.

From Los Angeles, Chip Perry said his goal as the new CEO of TrueCar Inc. will be to win back the trust of auto dealers. 

Perry, 62, who helped build AutoTrader from a start-up venture into a $1 billion shopping site, was named CEO of TrueCar earlier today. He replaces Scott Painter, who announced his resignation as CEO in August following a period of…


Not in My Backyard! How to Protect Your Turf with a Geofence

Posted by David Metter on November 23, 2015 at 5:27am 0 Comments

Most of the time the goal of a dealership's advertising is to reach car shoppers and convince them to visit your store. But what about the customers who are already in your dealership? You're probably thinking there's no need to advertise to them. If they're in your showroom, there's a pretty good chance you can close them. And you're right - unless one of your competitors makes them an offer they can't refuse, while the customer is standing right in front of you.

By now you've probably heard of geofencing as a mobile marketing strategy that can be used to lure customers out of a competitor's dealership and into your dealership. It works like this: Jane walks into Smith Chevrolet and immediately gets a push notification (or text, or email, or sees a banner ad) on her…


2015 Volkswagen RQC

Posted by Bradley Paschal on November 21, 2015 at 11:16am 0 Comments

Volkswagen of America held its annual Retail Qualification Championship at the Lago Mar Resort in Fort Lauderdale, Florida last week.  As one of the Top 12 certified Pre-Owned Sales Consultants, I was invited to Florida to compete.  

Volkswagen rolled out the red carpet for their Top 12 Salesmen, Parts Associates, Service Advisers, Technicians, and CPO consultants.  The week consisted of two day of grueling competition, community service project where we assembled wheelchairs for disabled veterans, beach party with a VW Bug sand sculpture, and VW RQC Awards night.

In this picture is Mark Barnes, Vice president of Sales for VW of America.

Volkswagen of America Corporate showed us an overwhelming amount of respect and love.  The respect and love that they…


How to Sell Cars on Instagram

Posted by Paul Potratz on November 20, 2015 at 2:30pm 0 Comments

Four Keys to Success on Instagram

Want to sell more cars and reach more potential shoppers with Instagram? This week, special guest Tori Hoffman has the four keys to success on Instagram.

VW Recalls: The Polarizing Effect on Consumers

Posted by Chris Miller on November 20, 2015 at 4:58am 0 Comments

Unless you’ve been in hibernation for the past few weeks, you’ve undoubtedly been barraged with news and opinions about the VW Recalls. Regardless of the intent of Volkswagen, it’s quite fascinating to observe the polarizing reactions by owners of the diesel engine carrying cars. No doubt the government regulators are going to compel Volkswagen to fix all of the vehicles. It’s possible that we could see a buyback. Ultimately though, there’s a battle going on. It’s not quite the battle you would think, however. I’m not here to rehash any of the many arguments regarding Volkswagen itself, but rather to relay an interesting dynamic that now exists in regards to these vehicles and the consumers who own them.


There were many consumers who bought these vehicles…


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Top 5 Automotive Marketing Forum Discussions - 30 Days

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ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

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ADM Professional Community Blogroll:
1. Social Media Optimization 

3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

7. Toyota Community

8. Kia Community 

9. Toyota Social Media

10. Social Media Marketing 

11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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