Automotive Digital Marketing Professional Community
ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
Professional Community
AutoDigitalMarketing@Gmail.com
70 S Val Vista Dr.
Suite A3-471
Gilbert, AZ 85296
505-301-6369
Ralph Paglia
Editor-in-Chief
David Johnson
Editor, Social Media
Dan Weik
Editor, Reputation Management
Dr. Elizabeth Archuleta
Voice of the Female Car Buyer
Tom Gorham
Editor, From The Trenches
Richard Bustillo
Editor, General Manager's Perspective
Ken Beam
Editor, Vehicle Presentation Videos
J.D. Rucker
Editor, Social Media SEO
Added by J.D. Rucker on May 17, 2013
Added by Ken Beam on May 11, 2013
Added by Ralph Paglia on April 29, 2013
Posted by J.D. Rucker on May 11, 2013
Posted by Robert Hildreth on March 24, 2013
by Ralph Paglia
by Ralph Paglia
by Ralph Paglia
by Ralph Paglia
by Ralph Paglia
Thomas A. Kelly commented on Keith Shetterly's blog post The First Public Dealer Data Guarantee
Thomas A. Kelly commented on Keith Shetterly's blog post The First Public Dealer Data Guarantee
J.D. Rucker's discussion was featured
Erin Ryan posted a blog post
J.D. Rucker liked J.R. Batchelor's blog post There Are Only 86,400 Seconds In A Day-Don't Waste Them.
Brian Bennington commented on Ralph Paglia's video
J.R. Batchelor posted a blog post
Keith Shetterly commented on Keith Shetterly's blog post The First Public Dealer Data Guarantee
Keith Shetterly commented on Keith Shetterly's blog post The First Public Dealer Data Guarantee
Keith Shetterly commented on Keith Shetterly's blog post The First Public Dealer Data Guarantee
Louie Baur commented on Keith Shetterly's blog post The First Public Dealer Data Guarantee| 1 |
Double-Cross or NOT a Double-Cross??Added by James A. Ziegler on April 25, 2013 |
| 2 |
Is It Time to FIRE Cars.com, AutoTrader and Other 3rd Party Vendors?Added by Timothy Martell on May 1, 2013 |
| 3 |
What Social Sites Outside of the "Big 4" Do You Use?Posted by J.D. Rucker on May 13, 2013 |
| 4 |
Jim Ziegler Has The Cars.com Marketing Strategy All WrongAdded by Brian Pasch on April 26, 2013 |
| 5 |
It's 9:00 AM - Do You Know Where Your Inventory Is?Added by James A. Ziegler on May 2, 2013 |
| 6 |
Calls to Make Money: See me at DD14 or Automotive Bootcamp!Added by Keith Shetterly on May 2, 2013 |
| 7 |
Modern Search Marketing is More Art, Less Science with Penguin 2.0Added by J.D. Rucker on May 17, 2013 |
| 8 |
Jim Ziegler is Concerned About Cars.comAdded by James A. Ziegler on April 29, 2013 |
| 9 |
From the Trenches - I guess you guys aren't ready for that yet.Added by Tom Gorham on May 9, 2013 |
| 10 |
Do you have videos on YouTube? Then you need to know thisAdded by charles bayer on April 29, 2013 |
Started by J.D. Rucker in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC). Last reply by Manny Luna 12 hours ago. 31 Replies 6 Likes
Started by Chuck Capps in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic. Last reply by Bob Sherman 22 hours ago. 3 Replies 0 Likes
Started by J.D. Rucker in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC). Last reply by J.D. Rucker on Friday. 5 Replies 3 Likes
Started by Melissa Gehrke in CONFERENCES, SEMINARS, EVENTS - Gatherings, Trade-Shows, Speakers, Offsite Training, etc. - Anything you go to outside the dealership to get information and contacts. Last reply by Melissa Gehrke on Friday. 8 Replies 1 Like
Started by Ken Beam in INVENTORY MERCHANDISING - Vehicle Listing Sites, Inventory Management, Data Services and Related Topics about optimizing results from vehicle inventory marketing partners. Last reply by Ken Beam May 14. 14 Replies 3 Likes
Started by Patrick Nash in SUPPLIERS - The Good, The Bad and The Ugly. Last reply by Gary Quaintance May 13. 5 Replies 0 Likes
Started by Tarry Shebesta in AUTO INDUSTRY NEWS - Discussions about Auto Industry, including dealerships, car companies and government, but not about suppliers (see cetegory) May 12. 0 Replies 1 Like
Started by Jason Wittman in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC). Last reply by Courtney Willis May 6. 1 Reply 1 Like
Started by Steve Humphries in Uncategorized or Does Not Fit Into Any Pre-Defined Category May 5. 0 Replies 0 Likes
Started by Robert Hildreth in LEADS - Third Party Lead Providers, Dealer Generated Leads, OEM Leads, Lead Scoring, Bidding, Smart Routing, etc.. Last reply by Manny Luna May 3. 15 Replies 5 Likes
Posted by Rebecca Kon on May 16, 2013 at 9:00am 1 Comment 3 Likes
The other day I found this story on Slideshare and thought it was absolutely brilliant. It is a tale about a salesman named Brand trying to convince a girl named Jenny to like him. And it goes to show, just like real-world relationships, people aren't going to associate with your brand unless they can find something they like about it and can identify with what they like about it.…
ContinuePosted by Jeff Cotton on May 16, 2013 at 10:03am 0 Comments 1 Like
Some observations on selling cars, as I understand our business today:
Posted by charles bayer on May 16, 2013 at 4:44pm 0 Comments 1 Like
Just as many industry observers are predicting that in 2022 car sales in China will top 35 million units annually, the U.S. Public Research Interest Group (PIRG) is saying that America’s love affair with the car is cooling.
Their data indicates that while all demographics…
ContinuePosted by Manny Luna on May 17, 2013 at 5:00am 0 Comments 1 Like
Posted by Ryan Leslie on May 17, 2013 at 2:30pm 1 Comment 3 Likes
I'm your potential customer and I just heard your radio ad, saw your TV Commercial, drove by a billboard, heard a coworker mention you at the water-cooler, or remembered your name from a classified site I was cruising during that boring webinar this afternoon.
It's Friday night, I'm in…
Posted by Louie Baur on May 17, 2013 at 3:32pm 1 Comment 1 Like

Content speaks for itself. It speaks for a company. It speaks to the people.
Most business websites are sorely short on content. Sure, they have sales content and information about the company, but so few today are actually putting out high-quality content about relevant topics that make their websites more of a resource. Today, people want to trust a company before doing business with them and content is the easiest…
ContinuePosted by Bill Cosgrove on May 18, 2013 at 5:59am 0 Comments 1 Like
This post will explore why all turnover is not created equal. Measuring sales turnover as a percentage can be misleading. A lower percentage isn’t always better. Yet turnover is probably the most measured sales metric. HR, sales leaders, and Sales o
ps all measure it.
Instead of focusing on an overall turnover percentage, focus on retaining ‘A’ players. Many sales organizations are proud that they have a low turnover metric. But they are…
ContinuePosted by J.D. Rucker on May 18, 2013 at 12:29pm 1 Comment 1 Like
The KBG. Komitet gosudarstvennoy bezopasnosti. The Committee for State Security for the former Soviet Union was one of the most feared agencies in history. Thankfully, this post isn’t about them.
Here, we’re going to talk about a different type of KGB, the type that is plaguing social media on pages…
ContinuePosted by Bill Cosgrove on May 18, 2013 at 12:30pm 0 Comments 1 Like
Posted by J.D. Rucker on May 19, 2013 at 6:00am 3 Comments 2 Likes

If there’s one major flaw with the way that many businesses use automation tools, it’s that they’re not able to properly control the flow of content from its longest form down to it’s shortest form. This is unfortunate because using RSS feeds to post to Facebook and Twitter from a blog, for example, doesn’t save much time at all but minimizes the effectiveness of the networks.
It’s all about flow. It’s about taking…
ContinueFiled under: Marketing/Advertising, Safety, Videos, Hyundai
Continue reading Hyundai offers three free years of Blue Link safety tech [w/videos]
Hyundai offers three free years of Blue Link safety tech [w/videos] originally appeared on Autoblog on Mon, 20 May 2013 11:00:00 EST. Please see our terms for use of feeds.
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Automotive Digital Marketing Professional Community
Please use the "Sign Up" link above to complete your registration form and become a member of the industry's leading Automotive Marketing and Internet Sales Professional Community. ADM members have access to resources, connections and private events that provide them with a competitive advantage.
Social Network for Car Dealers, Automotive Marketing, Advertising and Sales Management Professionals sharing Internet strategies and tactics
May 21, 2013 from 9am to 4pm – Executive Hotel Burnaby 4201 Lougheed Highway
0 Comments 1 LikeMay 23, 2013 from 12pm to 1pm – http://www.dealeron.com/webinar/events/how-to-double-your-sales-in-half-the-time/
0 Comments 1 LikeMay 23, 2013 from 12:30pm to 1:30pm – Online Webinar
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0 Comments 2 LikesJune 18, 2013 from 8am to 8pm – Ritz-Carlton, Marina del Rey, CA
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0 Comments 1 LikeSeptember 4, 2013 to September 6, 2013 – Aria Casino and Resort - City Center, Las Vegas, Nevada
4 Comments 6 LikesSeptember 5, 2013 from 8am to 5pm – Birmingham, AL
0 Comments 1 LikeSeptember 16, 2013 at 7am to September 18, 2013 at 5pm – The Paris Las Vegas Hotel and Convention Center
0 Comments 2 LikesOctober 8, 2013 from 8am to 5pm – Phoenix, AZ
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0 Comments 0 LikesADM Professional Community Blogroll:
1. Social Media Optimization
11. Weed Out Losers and Hire Winners
12. Take Control of Dealership Reputation
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Created by Ralph Paglia Dec 18, 2012 at 2:20am. Last updated by Ralph Paglia Dec 20, 2012.
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