Today begins a new series on providing dealers with a comprehensive look at specific vendor products. All in an effort to bring a better customer experience to each store. Beginning with Call Monitoring, this will be focusing on two of the premier call monitoring solutions; CallRevu’s Call Monitoring & DealerSpecials’ CallWatch Call Monitoring. Taking a comprehensive look at both will allow the dealership the chance to view the pro’s, con’s, and abilities that these two products bring to dealers nationwide

First however, let’s look at call monitoring itself. Inside the dealership call monitoring is a tried and tested method of…

We know that adding live chat to your dealer website is a key means to boost sales, and adding website text can boost it even more. 

Dealer website chat to text is ideal dealer website add-on

While website SMS Text or text-to-chat sounds like an easy add-on, if you're handling chat in-house or using a vendor there are still pitfalls. 

First, the same response delays that plague dealer chat are still a risk for text. An operator needs to respond within 7 to 10 seconds to ensure a quality experience for the shopper. Once the conversation begins, the operator needs to be well-scripted to help the website…

Are you planning on purchasing a vehicle? Before then, there are easy expert tricks you need to understand to get the perfect deal. First, note that there is a lot at stake including money, time, among others.

Shop Online for Instant Price Quotes

A lot of buyers are unaware of the online operations dealerships have. These are the operations that allow you as the buyer to negotiate and strike a deal remotely. Negotiating online allows you to avoid financing and insurance. Here, as a buyer, you may encounter extra fee and add-ons which could threaten the negotiated deal. The moment you get a desirable car from the online inventory, choose to have the paperwork over the phone. In any case, you can get out of the deal in a shorter time. In fact,…

In every dealership, there tends to be certain stand-out sales personnel. These individuals have the experience to coordinate their knowledge of the dealership industry with an organization level that allows them to excel in their daily tasks. On the other hands, every dealership will also carry with it personnel who act in the opposite manner when compared to the “top” employees. Certain characteristics will differentiate these two sales types, and whether they possess these traits or not. When the dealership tools have been utilized, and the dealership is running on a smooth path, then, and usually only then, will the sales performances truly stand out. Looking for key elements of what excellent salespeople will possess will help to keep them reaching monthly goals, as well as provide better management for those who are not making the grade.

•  Knowledge is power. When a consumer arrives at the…

 Consumers are looking for an authentic brand experience, and for your dealership, this means it’s time to get real.  What does it mean to ensure authenticity in your brand?  How do you convey your dealership’s genuine ideals, the ways in which you deliver on your promises to consumers?  For many businesses, it can be a tricky concept, but when you come up with the perfect recipe, you’ll know, because consumers will look at you just a little differently.  They’ll see you in a whole new light, and you’ll feel their trust, loyalty, and even their willingness to be advocates for your brand.

Think of the brands you trust.  In fact, think of the brands that stand out globally as the most authentic.  Among consumers, the following come out on…

In this era of dealership expansions and acquisitions, groups are often put in the unenviable position of inheriting promises or perks that were offered prior to the dealership acquisition. One would think that it is simply a matter of grandfathering the customer into a perk offered by the previous owners. However, one automotive group chose to take a different approach, as recently covered in an article in Automotive News.

Unique Value Propositions – or differentiators – are increasingly important in the automotive industry. Regardless of whether a dealership offers free oil changes, free “tires for life” or any other perk, each dealership will do what it thinks best to…

Watch out! Your blog site can be hurting your business. This week on Think Tank Tuesday, Paul tells a story about why he started his blog and what changes he made to improve it over time. Watch more to learn which strategies will help your blog become more successful.

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In the last 12 months 43% of Small to Mid-Size Businesses (SMBs) experienced a successful phishing attack, according to a July 2016 report titled IT Security at Small to Mid-Size Businesses (SMBs): 2016 Benchmark Survey. Was your dealership one of them? You may believe it won't ever happen to you, but chances are very good that one of your employees will become phish bait in the next year; and if they do, your dealership could lose…