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Automotive Marketing Community
PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC
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Ralph Paglia
Editor-in-Chief
J.D. Rucker
Editor, Social Media
Dan Weik
Editor, Reputation Management
Tom Gorham
Editor, From The Trenches
Richard Bustillo
Editor, GM's Perspective
Ken Beam
Editor, Vehicle Presentation Videos
Manny Luna
Editor, Video SEO
Timothy Martell
Editor, Content Marketing
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Automotive News Videos
Import Dealers' D.C. Agenda (1/26/15)
CFPB, trade issues on new leader's priority list; the Gen-Y workplace; Toyota sales projection; big hopes for Buick, GMC. Lessons From the Downturn (1/25/15)
Even in good times, dealers not letting their guard down; eBay on online selling; cheaper gasoline fueling used-car market. Soros Next Mega-Dealer? (1/25/15)
Reps from billionaire's investment fund make rounds at NADA; Fox takes helm; make-meeting highlights; Stein: Ready, set, spend. Busting Millennial 'Myths' (1/24/15)
Young people actually do want cars, MTV study finds; no 'subprime bubble,' lending expert says; advice for dealers: Reinvest. Jeb Bush Addresses NADA (1/24/15)
Ex-Fla. governor talks regulations, CFPB, and Ford's in-car technology; sales stumbling blocks?; Time Dealer of the Year. Top 5 Most Popular Automotive Marketing Videos of Past 30 Days
2. Is It Possible to Have Good SEO Simply by Having Great Content
Added by Ralph Paglia on October 27, 2014
4. Auto Recruiting "Taken" to Next Level AutoMax Recruiting
Added by Craig Lockerd on January 10, 2015
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Top 5 Most Popular Automotive Marketing Photos of Past Month
Big Data... Big Promises... Is It Real?
by Automotive Social Marketing I am hopeful that the time will soon come when as an industry we will embrace Intelligent Lead Routing powered by the same data aggregation (Big Data) algorithms used in a much less efficient manner today by lead scoring systems. ILR combined with lead nurturing has the proven potential to drive long term customer retention, while enhancing the ROI from new business acquisition strategies and campaigns. Imagine that, a system that using intensive training and coaching to show sales pros how to leverage customer communication activities in a manner that recognizes and leverages their own individual strengths to ensure maximum results from each day's efforts. This has always been a people business, and when we optimize process and match the right customer with the right message at the right time and pair that customer with the right sales resource.... We all win. CarChat24 receives 4th DrivingSales Dealer Satisfaction Award
by Big Tom LaPointe Thank you to our dealers for awarding us Top Chat Provider for the fourth year! We're proud to be a #DrivingSales" award recipient. CarChat24 Sales VP Jeff Sterns is pictured with Josh Phelon at #NADA2015. We are honored and humbled to serve our dealer partners. #chat #dealerchat #carchat24 Is the glass half empty or half full?
by Manny Luna The purpose of the question is to demonstrate that the situation may be seen in different ways depending on one's point of view. Here's mine. http://vldigitalmarketing.net Feel of the wheel makes the deal!~
by Bobby Auto Industry Marketing and Advertising News
BBC erecting 30-foot tall Stig in Warsaw
Filed under: Celebrities, Marketing/Advertising, TV/Movies, Europe
A 30-foot tall fiberglass statue of The Stig, built over the course of two months in England, is now traveling by truck to Poland to mark the launch of Top Gear's new home, BBC Brit.Continue reading BBC erecting 30-foot tall Stig in Warsaw
BBC erecting 30-foot tall Stig in Warsaw originally appeared on Autoblog on Sun, 25 Jan 2015 19:16:00 EST. Please see our terms for use of feeds.
Permalink | Email this | Comments2015 Land Rover Discovery Sport configurator launches, full pricing revealed
Filed under: Marketing/Advertising, Land Rover, Car Buying, United States, Crossover, Luxury
The configurator for the 2015 Land Rover Discovery Sport is now online, and it shows the pricing and available options for all three trim levels of this entry-level luxury CUV. Regardless of model, the Disco Sport comes with a 2.0-liter turbocharged four-cylinder and nine-speed automatic driving all four wheels.Continue reading 2015 Land Rover Discovery Sport configurator launches, full pricing revealed
2015 Land Rover Discovery Sport configurator launches, full pricing revealed originally appeared on Autoblog on Thu, 22 Jan 2015 18:31:00 EST. Please see our terms for use of feeds.
Permalink | Email this | CommentsHyundai-Kia dealer offers $180k in gift cards to local residents
Filed under: Marketing/Advertising, Hyundai, Kia, Car Buying, Car Dealers, United States
Hyundai and Kia dealers in Grand Junction, CO, are buying $180,000 in gift cards for local businesses and giving them away to previous customers as part of a new marketing strategy. Not only does the plan get more buyers into the the showrooms than traditional advertising, but it reinvests money back into the community.Continue reading Hyundai-Kia dealer offers $180k in gift cards to local residents
Hyundai-Kia dealer offers $180k in gift cards to local residents originally appeared on Autoblog on Wed, 21 Jan 2015 18:19:00 EST. Please see our terms for use of feeds.
Permalink | Email this | CommentsMusic
Automotive Marketing Community Professionals
Learn More About Digital Marketing... Watch the Video Referenced Below!
Latest ADM Activity - Click "More" at bottom!
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Virgil Stanphill posted a blog postTips For High Volume Car Sales - 20 Free Sales Videos Offer
The video promoted preparation and automation as 2 of 5 keys to high volume auto sales.Towards the end of the video he offers 20 "no strings attached" FREE videos on selling cars.See More
Mark Frost commented on Timothy Martell's blog post How to Build a Blog Audience from the Ground Up"Haha, Tom! Only if you're hoping that looking like you've got an audience will translate to results. ;)"
Bobby commented on Bobby's group Inspiration-Motivation Quotes"There is no shame in defeat, the personal let down is if you don't try!~"
Ralph Paglia's blog post was featuredNADA Convention from a Local San Francisco Perspective
National Auto Dealers Association convention sweeps into San Francisco with industry on a roll By Stephen Robert Morse at…See More
Rebecca Kon's blog post was featuredTop Ten Blogs and News for Auto Dealers: January 17 - 23
There’s been lots of excitement this week as NADA kicks off this weekend, Super Bowl Sunday is getting closer, and the U.S. President just gave his State of the Union Address. In case you missed everything going on this week, ActivEngage put together the Top 10 automotive news articles and blogs just for you! Enjoy!10. …See More
Paul Potratz's blog post was featuredCan You Translate That For Me?
In this week’s episode of Hard Facts, Samantha uncovers a cost-free way to utilize your bilingual sales staff to reach a broader demographic. Learn how you can implement this strategy at your dealership.See More
Timothy Martell's blog post was featured3 Reasons to Take Content Seriously for Better SEO (with Bonus Infographic)
SEO is a complicated practice, especially if you're just starting in 2015. Things have changed a lot in the past 10 years, making it more difficult than ever for small businesses to compete against businesses with large marketing budgets. But as one of the most important parts of a business's digital marketing…See More
Ralph Paglia posted a blog postNADA Convention from a Local San Francisco Perspective
National Auto Dealers Association convention sweeps into San Francisco with industry on a roll By Stephen Robert Morse at…See More
Virgil Stanphill posted a blog postTips For High Volume Car Sales - 20 Free Sales Videos Offer
The video promoted preparation and automation as 2 of 5 keys to high volume auto sales.Towards the end of the video he offers 20 "no strings attached" FREE videos on selling cars.See More
Mike Elliott posted a discussionFinding the Hidden Market That Your Business Is Missing Out On
Recently, I went car shopping with my wife. We were casually browsing when a salesperson approached us. After listening to his pitch, he turned to me and -- in front of my wife -- said, “Most of the ladies won’t care about looking under the hood, so I won’t bother giving her the marketing spiel on the performance.”His comment surprised me. Yet this kind of stereotyping happens all the time in marketing. Just look at the gender bias in advertisements: Whether it’s a reference to sports, clothes…See More
Melissa Fabre replied to Kim Essenmacher's discussion Dealership Website SEO"I feel like listing your Home Page as #1 is unnecessary because that's really a given so I'll leave that one off my list. My top 5
1) Specials pages- All of them. I'm talking Parts, Service, New, and Used. Nothing makes me cringe more…"
Jose M Alonso posted a blog postI am " The American Dream"
I was born in Havana Cuba. Came to the United States in 1980 at the age of 14 during the Mariel Boat Lift on-board a boat called the” Punkin Dream”.I am the son of a Cuban political prisoner who risked his freedom to voice his views about the Cuban government. I spent my first few months in the United States living under the bleachers of the old Orange Bowl in Miami, Florida while my family was being processed. At the age of 15, I landed my first job at Long’s Office Supply while I was trying…See More
Automotive Marketing Community Photos
Top Ten Most Popular Automotive Marketing Posts of the Past 30 Days
| 1 |
It’s All Going Mobile. We Get It. Now What?Added by J.D. Rucker on January 2, 2015 |
| 2 |
How Content Generates Sales Through SearchAdded by Timothy Martell on January 9, 2015 |
| 3 |
Why 'Irrelevant' Content on a Dealer's Website is RelevantAdded by J.D. Rucker on January 21, 2015 |
| 4 |
CRM DOMINATION IN AUTO RETAILINGPosted by James A. Ziegler on January 20, 2015 |
| 5 |
Proud to be the new VP of Sales for Dealer Authority.Added by Jeff Glackin on January 5, 2015 |
| 6 |
Time Isn’t of the EssenceAdded by Richard Holland on January 15, 2015 |
| 7 |
The 3 Easiest Ways to Find Blog Topics to Jumpstart Content EffortsAdded by Timothy Martell on January 2, 2015 |
| 8 |
How to Build a Blog Audience from the Ground UpAdded by Timothy Martell on January 14, 2015 |
| 9 |
Research Report: Analysis of 400+ Car Dealers Responding to Online InquiriesAdded by Ralph Paglia on January 7, 2015 |
| 10 |
Don't Judge a Book By It's CoverAdded by Bobby on January 8, 2015 |
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Finding the Hidden Market That Your Business Is Missing Out On
Started by Mike Elliott in Uncategorized or Does Not Fit Into Any Pre-Defined Category yesterday. 0 Replies 0 Likes
Dealership Website SEO
Started by Kim Essenmacher in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices. Last reply by Melissa Fabre yesterday. 9 Replies 0 Likes
CRM DOMINATION IN AUTO RETAILING
Started by James A. Ziegler in RANTS, RAVES, OPINIONS and HUMOR; For the Uncensored Voice of Car Guys and Gals - What's Bugging you?!?! Got something funny or ironic? Need to Vent?. Last reply by Michael on Friday. 6 Replies 2 Likes
5 Traits Of Customer-Focused Companies
Started by Mike Elliott in DEALERSHIP MANAGEMENT, MONITORING and REPORTS - Achievements, Milestones, Sales Team and Organizational Leadership Topics, awards or achievements you and your team have earned. Last reply by Markelle Harden on Wednesday. 1 Reply 0 Likes
The Effects of Positive & Negative Customer Service (an InfoGraphic)
Started by Mike Elliott in Uncategorized or Does Not Fit Into Any Pre-Defined Category Jan 17. 0 Replies 0 Likes
Does a dealership need a website?
Started by Helen Smith in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic. Last reply by Grant Lockner Jan 8. 25 Replies 0 Likes
New Year will bring new opportunities
Started by Ruben Kazantsev in Uncategorized or Does Not Fit Into Any Pre-Defined Category Jan 1. 0 Replies 0 Likes
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ADM Blog Posts
CarChat24 wins 2015 AWA Automotive Website Award
Posted by Big Tom LaPointe on January 25, 2015 at 12:00pm 0 Comments 1 Like
The CarChat24 team is proud to announce we have received an Automotive Website Award for Marketing Innovation. The prestigious award was presented in San Francisco on January 22, 2015, as the 2015 National Automotive Dealers Association conference kicked off, and coincides with our fourth DrivingSales award for excellence in chat.
The AWA awards are presented annually just prior to the start of the NADA conference by consulting firm PCG Consulting, Inc., and “recognize the best vendors in automotive digital marketing”, in a variety of categories.
Continue“We are pleased to present CarChat24…
NADA Convention from a Local San Francisco Perspective
Posted by Ralph Paglia on January 25, 2015 at 12:00am 0 Comments 3 Likes
National Auto Dealers Association convention sweeps into San Francisco with industry on a roll
By Stephen Robert Morse at San Francisco Examiner 
…
Top Ten Blogs and News for Auto Dealers: January 17 - 23
Posted by Rebecca Kon on January 23, 2015 at 11:55am 0 Comments 0 Likes
There’s been lots of excitement this week as NADA kicks off this weekend, Super Bowl Sunday is getting closer, and the U.S. President just gave his State of the Union Address. In case you missed everything going on this week, ActivEngage put together the Top 10 automotive news articles and blogs just for you! Enjoy!
10. Chrysler exec sees dealerships, operations evolving
Pete Grady is considering satellite stores and getting service operations closer to consumers. Dealers, what are you thoughts on these possible changes to the standard business…
Continue
Can You Translate That For Me?
Posted by Paul Potratz on January 23, 2015 at 11:20am 0 Comments 1 Like
In this week’s episode of Hard Facts, Samantha uncovers a cost-free way to utilize your bilingual sales staff to reach a broader demographic. Learn how you can implement this strategy at your dealership.
3 Reasons to Take Content Seriously for Better SEO (with Bonus Infographic)
Posted by Timothy Martell on January 23, 2015 at 9:30am 0 Comments 1 Like
SEO is a complicated practice, especially if you're just starting in 2015. Things have changed a lot in the past 10 years, making it more difficult than ever for small businesses to compete against businesses with large marketing budgets. But as one of the most important parts of a business's digital marketing strategy, you can't ignore SEO.
Content is easily one of the best ways for businesses to take control of their rankings and build up authority with Google and other search engines. It's the simplest strategy, but it's also one of the…
Continue Make Digital Communication a Priority by 2025
Posted by Rebecca Kon on January 21, 2015 at 2:21pm 1 Comment 0 Likes
In a recent report by IBM, “Automotive 2025: Industry without borders”, discusses the future of the automotive industry among OEMs, automotive suppliers, and other auto industry participants. The authors Ben Stanley and Kal Gyimesi ask this question,
“How can you form relationships with newer, non-traditional industry participants to provide the digital relationship and customer experience that today’s drivers and passengers demand?”
The answer, left open for you to do some soul-searching, has one obvious answer:
Invest in live chat.
Live chat is a proven…
Continue
Why 'Irrelevant' Content on a Dealer's Website is Relevant
Posted by J.D. Rucker on January 21, 2015 at 12:30pm 7 Comments 5 Likes
Once you get over the beauty of the 1970 Dodge Charger in the picture, you might ask yourself, "What does a 45-year-old muscle car have to do with automotive content?"
We've been asked the same type of question multiple times pertaining to content we publish on dealer websites. Sometimes, it's dealers asking. Other times, it's other vendors wondering what we're doing or "tattling" to the dealer about it. The funny part is that when compared to the automotive marketing "gurus" who question it, the dealers tend to understand the philosophy much more quickly than the vendors.
I'm not here to insult anyone. I totally understand why it's hard for many vendors to get, especially the larger ones who have mechanized content, search, and social strategies. The reality is that based upon…
Continue Chat Success – JUST DO IT!
Posted by Big Tom LaPointe on January 20, 2015 at 8:30pm 0 Comments 1 Like
Some people want it to happen,
some wish it would happen,
others make it happen. ~ Michael Jordan
Anybody with even a passing interest in sports in the 80’s and 90’s has vivid memories of basketball legend Michael Jordan defying gravity to fly through the air and slam dunk a basketball. Again, and again, and again. The man was virtually synonymous with Nike’s ‘Just Do It’ slogan, because he did. Such was his dominance not only of the game, but of sports branding, that he still pulls in nearly $100 million a year on branded gear.…
Learn The Secrets To Digital Marketing Strategies
Posted by Paul Potratz on January 20, 2015 at 11:28am 0 Comments 0 Likes
Due to popular demand I bring you the extended cut of a recent Think Tank Tuesday where I explain my secrets to achieving digital success.
Weight Watchers: Live Chat goes mainstream
Posted by Big Tom LaPointe on January 19, 2015 at 9:58am 0 Comments 1 Like
Live Chat isn’t a website novelty any more. It’s a major communication channel between businesses and their clients, and the rollout of Weight Watchers’ new live chat coaching program is a huge example of this trend. Can the weight loss giant serve as an example for car dealerships that have yet to deploy live chat on their websites?
Major customer service leaders, including Nordstrom, Disney and Home Depot have chat available for their customers. And now Weight Watchers offers an “Expert Chat” program that allows subscribers to chat live with a coach around the clock.
Continue“…the hope is that the 24/7 chat and personal coaching sessions will be able to take aspects of the Weight Watchers group meeting format and recreate them for customers who would prefer to interact online at their own…
Automotive Thought Leader Journal
Automotive Marketing and Car Dealer News from AutoBlog
BBC erecting 30-foot tall Stig in Warsaw
Filed under: Celebrities, Marketing/Advertising, TV/Movies, Europe
A 30-foot tall fiberglass statue of The Stig, built over the course of two months in England, is now traveling by truck to Poland to mark the launch of Top Gear's new home, BBC Brit.Continue reading BBC erecting 30-foot tall Stig in Warsaw
BBC erecting 30-foot tall Stig in Warsaw originally appeared on Autoblog on Sun, 25 Jan 2015 19:16:00 EST. Please see our terms for use of feeds.
Permalink | Email this | CommentsGoogle Blog Articles, News and More
Through the Google lens: Search trends January 16-22
Here’s a side of search trends to go along with your Friday. Read on to find out what got people talking–and searching–this week.Deflate-gate and other scandals
Super Bowl drama is already here, and it’s not even February 1. After the New England Patriots dominated the Indianapolis Colts 45-7 to win the AFC Championship, news broke out that 11 out of the 12 balls used by New England quarterback Tom Brady were under inflated, which is a no-no in the NFL. The league has strict rules about the air pressure in game day balls since alterations could give one team an advantage. Both Brady and head coach Bill Belichick are singing Shaggy's greatest hit “It Wasn’t Me,” so we’ll all have to wait and see how the mystery unfolds.
On the other “football” field, U.S. Women’s National Soccer Team goalkeeper Hope Solo is back in trouble with the law after she and her husband, Jerramy Stevens, were pulled over for suspicions of driving under the influence. The kicker? This all happened while Stevens was driving the U.S. team van, which promptly resulted in a 30-day suspension for Solo. This event comes just seven days after charges of domestic violence were dropped against the athlete.
On Tuesday, President Obama delivered his sixth State of the Union address to outline his legislative agenda for the year ahead. Then, on Thursday, the President took questions about his remarks from YouTube Creators. While topics like education, the economy and foreign relations got people searching, the Internet had a field day after Obama dropped the proverbial mic at the expense of his Republican counterparts during his speech. In the midst of his talk, Obama stated “I have no more campaigns to run,” generating applause from some of his opponents. But Obama -- not one to be the butt of a joke -- responded as smooth as butter: “I know because I won both of them.” Burn.
Search left people salivating after news that milk’s favorite cookie, the Oreo, was getting a new flavor inspired by Valentine’s Day. Confection-maker Nabisco decided to bring cupcake and cookie together in holy matrimony with the launch of a red velvet version of their snack on February 2. And as some people tried to satisfy their sweet tooth, it looks like Tiger Woods may have lost his...literally. The famed golfer made an appearance at his girlfriend Lindsey Vonn’s World Cup skiing race in Italy sporting a missing tooth, causing a stir on the web as people tried to find an explanation for his gap-toothed smile.
Meanwhile, things took a turn for the worse at the happiest place on earth. Disneyland was linked to an outbreak of more than 50 cases of the measles. Health officials are declaring the park safe for those who have their immunizations, but the situation has drummed up more controversy around the anti-vaccination movement.
Tip of the Week
Still sticking to your diet resolution? If you need a little help knowing the number of calories you’re eating just ask, “Ok Google, how many calories are in an avocado?” to stay in tip-top shape.
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FREE WEBINAR: How to Increase Your "Dealership Intelligence" for More Success in 2015
January 29, 2015 from 12pm to 1pm – http://www.dealeron.com/webinar/events/how-to-increase-your-dealership-intelligence/
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Automotive Customer Loyalty and Retention Conference
March 24, 2015 to March 26, 2015 – Rosen Shingle Creek Resort | Orlando, FL
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Automotive Customer Centricity Summit 2015
June 16, 2015 from 7am to 7pm – Ritz-Carlton, Marina del Rey, CA
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Automotive Social Media Summit 2015
June 17, 2015 from 7am to 7pm – Ritz-Carlton, Maine del Rey, CA
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Automotive Marketing News
BMW Super Bowl ad compares i3 with early Internet
In BMW's Super Bowl spot, the brand is casting its electric i3 hatchback as an ahead-of-its-time concoction that needs some explaining -- just like the Internet back in 1994.For Infiniti Q50, 'we need to give it some love' in ads
Infiniti's new global ad agency will help "re-stimulate" the brand's volume leader, the Q50 sedan, this spring, nearly two years after its U.S. launch.Super Bowl advertisers hype their messages early and often
Building an elaborate pregame hype machine reflects a growing trend among Super Bowl advertisers: To get the most bang for the buck from the biggest advertising event of the year, use social media early and often -- emphasis on "early."Social isn't selling cars, Acura chief says
The promise of social media helping dealers to sell cars has yet to be realized, says Mike Accavitti, Acura division general manager.Getting creative to get noticed at NADA
Big vendors can afford the big bucks. But smaller outfits need to think outside the box if they want to get noticed by as many attendees for as few dollars as possible. Here's how some do it.J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives
Even used-vehicle buyers are going online
This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009. The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work. One is the poor […]Automotive iPad apps
This week I decided to check out automotive iPad apps. These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots. They’re quick, which is probably why three OEM iPad apps incorporate them. They’re also dirty – pretty […]Some reliability perceptions are changing (and that’s not a good thing for Toyota)
It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable. Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability. As illustrated below, these […]The Future of Satellite Radio
As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]Bringing in younger buyers
The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment. This shift has impacted almost every automotive brand, including […]© 2015 Created by Ralph Paglia.
