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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

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Automotive News Videos

Toyoda's Moment of Crisis (3/30/15)

Why Toyota CEO feared losing job; Tesla plant could aid rivals; Chevy ads ditch actors; Mazda sets MX-5 pricing.

Continental's Rich History (3/30/15)

Lincoln revives name; Volvo U.S. factory; Toyota pre-crash system; Barra, Musk among 'World's Greatest Leaders.'

Rewards of Being Ford CEO (3/27/15)

Fields earned $18.6M in 2014 to Mullaly's $22M; CFPB's sub-prime vigil; Stein: FCA and joy of a good winning streak.

Mercedes Planning a Pickup (3/27/15)

Truck would launch by decade's end; Tesla win, loss; Aston Martin sues Henrik Fisker; Ford car obeys speed limit.

Feds Target 'Add-On' Fraud (3/26/15)

Payment network, dealership groups to settle with FTC; Silverado ad shakeup; sales drop forecast; plug-in Benz SUV.

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'Tomorrowland' movie will advertise Chevy Volt, E-NVs

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The 2016 Chevrolet Volt and the EN-V concept car will make an appearance in the Disney movie 'Tomorrowland' starring George Clooney, opening on May 22. The sci-fi mystery will kick off the ad campaign for the next-generation hybrid.

Continue reading 'Tomorrowland' movie will advertise Chevy Volt, E-NVs

'Tomorrowland' movie will advertise Chevy Volt, E-NVs originally appeared on Autoblog on Fri, 27 Mar 2015 18:01:00 EST. Please see our terms for use of feeds.

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Dodge Challenger Hellcat drift video is pure horsepower porn

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Pennzoil is celebrating the Dodge Challenger SRT Hellcat in a new video that lets the engine roar while the coupe drifts through an abandoned city.

Continue reading Dodge Challenger Hellcat drift video is pure horsepower porn

Dodge Challenger Hellcat drift video is pure horsepower porn originally appeared on Autoblog on Fri, 27 Mar 2015 12:45:00 EST. Please see our terms for use of feeds.

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Watch new Jaguar XF perform a literal high-wire act

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Most automakers undertake a bit of a high-wire act to launch a pivotal new product, but to introduce the new XF, Jaguar staged an actual one... and set a new world record in the process.

Continue reading Watch new Jaguar XF perform a literal high-wire act

Watch new Jaguar XF perform a literal high-wire act originally appeared on Autoblog on Thu, 26 Mar 2015 16:59:00 EST. Please see our terms for use of feeds.

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Inventory Marketing for Car Dealers

This group is for all things related to Car Dealers managing and marketing their vehicle inventory...
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Can You Question The Questions? - Work On Yourself Wednesday - Cory Mosley

Don't like your customers' answers...? Your questions determine their responses. Cory Mosley's weekly video series.
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Cars.com Employee Responds To The Internet Sales 20 Group Invite…And Dealers Do NOT like it!

Cars.com Employee Responds To The Internet Sales 20 Group Invite...Unfortunately, Chip Withrow responded to the Video Invite to set the record straight for 200+ dealers at the Internet Sales 20 Group in New York May 18-20 I don't think that AutoTrader.com and Cars.com will respond. Why? You said you were looking for responses…See More
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How to Keep Your Digital Marketing Organized and Vendors Held Accountable

As we work with more and more dealers, we're starting to see some trends in the way that digital marketing is being handled. In some cases, dealers aren't fully aware of everything they're supposed to be getting from their vendor partners. This can be challenging because most vendors that we've seen over the years will only…See More
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Content Marketing

What is Content Marketing?Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable customer…See More
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Attention Autotrader, Cars.com, Car Gurus, Edmunds, Kelley Blue Book, Autobytel, Carsdirect & TrueCar…

Posted by Sean V. Bradley on March 27, 2015 at 8:56pm 0 Comments

http://www.InternetSales20Group.com 856-546-2440

#IS20G #NewYork

Attention Autotrader, Cars.com, Car Gurus, Edmunds, Kelley Blue Book, Autobytel, Carsdirect & TrueCar…

Car Dealers, I have worked with over 900+ dealerships and I have to tell you that one of the most inflammatory conversations is about 3rd Party Lead Source Providers and Online Classifieds. Almost EVERY NADA / NCM 20 Group, every Internet Sales 20 Group the subject comes up… "Do we really need them"? or some horror story about this shady company, that condescending company, the vapor ware etc… Well,, Toni Anne Lupo Fardette of the Atlantic Auto Group (22 Roof Tops… BILLION Dollar Company). Had a GREAT IDEA… Lets Get ‪#‎AutoTrader‬, Cars.com, Car Gurus, Carsdirect.com, Autobytel,…

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Do You Know The Truth?

Posted by Paul Potratz on March 27, 2015 at 11:28am 0 Comments

Google has come up with a new factor to include when calculating rank and this time it has nothing to do with mobile. On this week's Hard Facts, see what your company needs to be doing to stay on top.

How to Make Your Digital Dealership Inviting for Non-English Speakers

Posted by Rebecca Kon on March 26, 2015 at 2:45pm 0 Comments

American online communication predominantly uses text in English. However, depending on your dealership’s location, your customer base could have more non-English speakers than English speakers. 

It is for this reason that dealerships need to seriously consider translation for their main website and digital communications. By doing so, you will invite in more business from diverse shoppers and ultimately...bring in the most sales!

So how do you go about making your website and communications more inviting for non-English speakers? 

Check out these four…

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Over 254,000 Tons Of Waste Unleashed By Credit Card Processing

Posted by Virgil Stanphill on March 26, 2015 at 8:00am 0 Comments

Over 4,000,000 Trees

Every year retailers, institutions, and small businesses use more than 254,100 TONS of paper to print non-recyclable receipts on thermal paper using a standard credit card terminal.

Considering it takes 17 trees to make 1 ton of paper, it only takes a simple calculation to realize that's 4,318,000 trees we're cutting down for paper receipts each year (254,000 x 17) - trees that could be saved.

Why Can't Credit Card Receipts Be Recycled?

Most credit card receipts are non-recyclable because of the chemcials used to create them. The typical credit card receipt is printed using thermal paper. This paper is coated with a chemical called bisphenol-A (BPA).

BPA is an endocrine disrupter. Not surprisingly it has already been banned by the FDA for use in baby bottles as well as other everyday household goods. It mimics estrogen and causes…

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Retention, Loyalty or Acquisition Marketing?

Posted by Mike Gorun on March 26, 2015 at 6:00am 1 Comment

We all want new customers. And it’s certainly mandatory to retain a customer to create a loyal one. But how we market our dealerships is increasingly important -- as each form of marketing will deliver different results. The three terms: loyalty, retention and acquisition marketing, all have their own distinct meanings and should be used to satisfy different goals and objectives. While they are often not distinguished differently within most dealerships, they truly have different meanings, and will generate different results.

 

According to the experts at the Cambridge Dictionary, the definition of customer loyalty is as follows:

 

“The fact of a customer buying products or services from the same company over a long period of time.”

 

According to…

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Guerrilla Marketing For Sales People

Posted by Paul Potratz on March 24, 2015 at 12:26pm 0 Comments

  • You need 20 points of engagement a day if you want people to notice you.
  • Learn what kinds of messages get the best responses.
  • Follow the 3 tactics in this video and you will see results in 90 days.

The Dealership Leaders of Today and Why I Only Hire Car Guys

Posted by Tyson Madliger on March 20, 2015 at 2:21pm 5 Comments

I learned something very important this week. Everyone who has the automotive industry in their blood is a "car guy". It has nothing to do with your gender. In the 21st century, most gender roles are meaningless, even in our industry.

We've had the pleasure of hiring two of the best car guys in the industry in the past year. Last year (almost to the day) we hired Subi Ghosh to run marketing. Since then, she's brought so much more to the table that we promoted her to Executive Vice President and positioned her to represent us at NADA as well as upcoming conferences like Digital Dealer, Insight15, Innovative Dealer Summit, and the Women in Automotive Conference for which she is on the board.

This week, we…

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Top Ten Blogs and News for Auto Dealers: March 14 - 20

Posted by Lisandra Ramos on March 20, 2015 at 1:15pm 0 Comments

Congrats, Auto Professionals -- you made it to Friday! Before going into weekend mode, don’t forget to catch up on the latest automotive news and blog posts!



In this edition, learn what 3rd party vendor is changing its brand identity, how to get ready for Google’s newest mobile update, why your Facebook page should lose “Likes”, and more! Let’s get started:





10. Car dealers looking to loosen automakers' grip

Some automotive dealerships are looking for cost-effective ways to buy materials. However, branding and other factors make bypassing approved vendors…

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The Science Behind Dealer Chat

Posted by Jeffery Sterns on March 19, 2015 at 3:55am 5 Comments

Dealer chat isn't rocket science. It's not brain surgery. It's pretty straight forward. However, there's more that goes into the development and improvement of chat than most dealers know.

It's not a static concept. In other words, one does not simply build the perfect chat solution. There are too many things that change inside and outside of the technology that makes it imperative that chat companies stay diligent with their development and advancements.

For example, the mentality of the consumers' style of interaction is constantly changing. As we've discussed in the recent past, chat is very much like texting. This is the case today and chat companies need to keep this in mind…

Continue

Pinterest – It’s Not Just For Women

Posted by Lisa Paolino on March 18, 2015 at 12:23pm 0 Comments

If you asked a room full of women how many of them were on Pinterest, it wouldn’t be surprising to have most of them raise their hand.  They love the recipes, crafts and clothing ideas.  But there’s so much more to it. 

What is Pinterest?  Think of it as an online cork board, where you have pinned photos of your favorite things.  When you are online doing research and you find something you like, you can pin it to a board and keep track of it.  A board is a way of organizing the things you’ve collected, something like placing it in a file cabinet.  And now all those favorite things are online, in one place.  How’s that for organization!

Let’s say you’re planning a wedding.  You can create a “My Fabulous Day” board on Pinterest and pin your ideas that you find online.  You can also find…

Continue

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Automotive Marketing and Car Dealer News from AutoBlog

'Tomorrowland' movie will advertise Chevy Volt, E-NVs

Filed under: , , , , ,

The 2016 Chevrolet Volt and the EN-V concept car will make an appearance in the Disney movie 'Tomorrowland' starring George Clooney, opening on May 22. The sci-fi mystery will kick off the ad campaign for the next-generation hybrid.

Continue reading 'Tomorrowland' movie will advertise Chevy Volt, E-NVs

'Tomorrowland' movie will advertise Chevy Volt, E-NVs originally appeared on Autoblog on Fri, 27 Mar 2015 18:01:00 EST. Please see our terms for use of feeds.

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Google Blog Articles, News and More

Through the Google lens: Search trends March 20-26

Searches for March Madness are still surviving and advancing, but this week brought with it a host of other stories to spur your search questions. Here’s a look at what people were searching for this week:

Germanwings Flight 9525
On Tuesday, Germanwings Flight 9525 crashed in the French Alps, killing all 150 people who were onboard. In the wake of the tragedy, people around the world have turned to search to learn more about the crash and subsequent investigation. Early searches included questions about Lufthansa, Germanwings’ parent company, and about the type of plane that had crashed; search interest in the Airbus A320 family spiked 100x in the first four hours. But after investigations revealed that co-pilot Andreas Lubitz appears to have deliberately locked himself in the cockpit and flown the plane into a mountain, the questions got more specific. People asked questions like “How do you access the plane’s cockpit?” and worried: “Is it safe to fly after the Germanwings crash?” and “Is flying becoming more dangerous?”

Presidential politics
Election Day 2016 is more than a year-and-a-half away, but the presidential race is already underway. On Monday, Senator Ted Cruz announced his candidacy. The Texas Republican is known for his fervent opposition to the Affordable Care Act, in particular a 21-hour filibuster-style speech on the floor of the Senate in 2013 (at one point, he read aloud from Dr. Seuss’ Green Eggs and Ham). Searchers turned to the web to answer all kinds of questions about Cruz and his beliefs, sending searches for [cruz liberty], [cruz obamacare] and [cruz wiki] to spike more than a thousand percent in the last 30 days. The top questions, though, were around whether Cruz is eligible to become President because he was born in Canada. (The answer is yes, BTW.)
Pop culture mania
This week Zayn Malik confirmed he is leaving boy band One Direction, sending teens worldwide into a tailspin as they asked (and searched): “Why is Zayn leaving One Direction?” The British star said that he is leaving to “be a normal 22-year-old...out of the spotlight,” which may be tough given there were more than a million searches for him on Wednesday. Meanwhile, the rest of the band will go on without him—in fact, search interest in One Direction tours spiked 5x in the U.S. the day of the announcement.

If freaking out about Zayn isn’t your thing, maybe freaking out about “A” is? The mysterious villain of the ABC Family show Pretty Little Liars was revealed—sorta—on Tuesday night, leading to hundreds of thousands of searches for the show. We won’t spoil it here, even though it was frankly a little hard to miss amidst the outcry. Let’s just say, the truth is out there. ;)

Finally, it’s barely spring but it’s already time to start thinking about your summer festival agenda. The line-ups of both San Francisco’s Outside Lands and Chicago’s Lollapalooza music festivals were announced this week. The top festival searched in each state breaks down almost exclusively along geographic lines and leaves us wondering: Are Massachusetts residents big Elton John fans?
Taking charge of your health
In a New York Times op-ed, Angelina Jolie revealed that she had undergone surgery to remove her ovaries and fallopian tubes to prevent cancer. This was the second preventative surgery for Jolie (she wrote about her double mastectomy in 2013), who made this decision because she carries a mutation in her BRCA1 gene, putting her at high risk for breast and ovarian cancer. There were more than 100,000 searches for Angelina Jolie on Tuesday, and people turned to the web to ask related questions about women’s health and cancer prevention.
Tip of the week
Who says National Puppy Day has to be just once a year? When you’re need of a furry pick-me-up, just ask the Google app “Ok Google, show me pictures of puppies.” Smiles are practically guaranteed.

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Internet Sales Manager Resources and Blogroll

ADM Professional Community Blogroll:
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3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

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Automotive Marketing News

Mini's new-ish ad push

While Mini's campaign is new, we've seen variations of it before.

Consumers cry out for better dealership experience

Nearly nine in 10 consumers say they wouldn't buy a car without test driving it first.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

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