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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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Ralph Paglia
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J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
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Ken Beam
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Manny Luna
Editor, Video SEO

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Editor, Content Marketing


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ADM Blog Posts

Why Technicians and Service Advisors Need Marriage Counseling

Posted by Richard Holland on May 21, 2015 at 5:30am 0 Comments

Life in the retail automotive industry is taxing. Managers and employees work long hours and, in many cases, are with their co-workers more than they are with their families. Miscommunications, tension or arguments can detract from the efficiency of the dealership, and thus decrease overall profitability.

 

Technicians and service advisors work very closely together. Communication between them needs to be smooth and efficient. A company culture filled with friction can easily prevent a dealership’s service department from living up to its full potential.

 

A recent article in Ward’s magazine does a really good job of covering the need for improved relationships between technicians and…

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Top 4 Questions to Ask While Selecting Your Driving Instructor

Posted by Satyajit Seal on May 20, 2015 at 10:00am 0 Comments

Are you planning to learn driving? It is quite an essential thing if you have a car. Or even if you are planning to get one.

So, how do you plan to learn driving?

One thing that you can do is go for a school that offers driving lessons. But there’s something more interesting as well. You can also hire a personal instructor to help you learn how to control and navigate your car.

But remember, driving isn’t an easy thing and even a minute mistake can lead to a major accident. So, it is necessary to learn the process in a proper manner.

For that, you will surely require an efficient instructor. If you are living in or close to Ashington, you can always go for driving instructor Ashington to teach you the nuances…

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Why Do Millions of Small Businesses Do Local SEO Wrong

Posted by Jonathan Floyd on May 20, 2015 at 9:30am 0 Comments

Why Do Millions of Small Businesses Do Local SEO Wrong

Local SEO can be a challenge for most small business owners. Yet, they don’t realize that it is much easier getting ranked with proper local SEO strategies than it is trying to get a national keyword ranked. This article will give the ins and outs of doing local SEO and St. Louis Biz Talk hopes this timely article will help get you do it correctly and acquire new customers.

5 Things Most People Forget About Local SEO

Neil Patel -Contributor
Online Marketing Expert

Local search engine optimization (SEO) can be tricky. Not only do you have to do all the customary SEO stuff, but then you have to do a new layer of…

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How to Become a 5 Star Dealership Part 5: Managing Your Online Reputation

Posted by Ashley Weidner on May 20, 2015 at 6:00am 0 Comments

How to Become a 5 Star Dealership Part 5

Managing Your Online Reputation

This is the final installment to my 5 part series on how to become a 5 star dealership. We have discussed…

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Dealer Currency Helps Grow Gross Revenue on Every Sale While Retaining Customers

Posted by Mike Gorun on May 20, 2015 at 5:00am 0 Comments

I recently had the pleasure to work with a very innovative dealer who implemented the concept of “dealer currency” in his dealership with great success. Dealer currency allows you to eliminate cash discounts on sales (in both Variable & Fixed Ops) by instead issuing a form of “dealer dollars,” redeemable anywhere in the dealership for the future purchase of parts, service, accessories, or towards a future vehicle purchase.  This creates a true “win-win.” It satisfies the customer -- as they feel they have received the value of the discount. And the dealer -- because it ties the customer to the dealership for future purchases, without having to give away any profit up front in the deal.

 

For example, instead of discounting a vehicle sale as follows:…

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Confessions of a Google Spammer

Posted by Manny Luna on May 20, 2015 at 3:30am 0 Comments

Before I became an inbound marketer, I once made $50,000 a month spamming Google. I worked a maximum of 10 hours a week. And I am telling you from the bottom of my heart: never, never ever follow in my footsteps.


This blog post will tell you exactly why...http://inbound.org/post/view/confessions-of-a-google-spammer

13 Never Before Shared Strategies to Sell More Cars

Posted by Paul Potratz on May 19, 2015 at 2:21pm 0 Comments

recently visited Copenhagen, Denmark to speak to Danish dealers on how they can sell more. This week on Think Tank Tuesday, watch the entire presentation!

  • Over an hour of exclusive strategies and dealer questions!
  • Learn from the experience of Danish car dealers.
  • Create strategies for every step of the sales process.

The Cliche of Dealer SEO and Analogies to Support it

Posted by J.D. Rucker on May 19, 2015 at 12:35pm 0 Comments

Pulse rates are different depending on what artery you check and what method you use. Checking someone's carotid artery by hand can yield a slightly different result than taking it with a machine through the brachial artery. The same thing happens in the car business, which is why I like to talk to different people from different parts of the industry.

Today, a good friend gave me a pulse check on his dealers' opinions about SEO. The feeling he was getting is that all SEO products are the same in our industry. This took me by surprise because I see SEO from the exact opposite perspective; the differences between what one company considers SEO and what another company considers SEO is like comparing apples and orangutans. Some have bite. Others bite.

The reality from a…

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In Marketing, Consumers Want to Know What Is In It For Me

Posted by Timmy D. James on May 18, 2015 at 6:30am 0 Comments

People aren’t watching your commercial or video because they want you to sell them your product. They’re watching because they want you to sell them a solution.

 

In the world of online marketing, oftentimes marketers forget this very basic concept. Think of it as painting pictures when selling. The idea is that you want to tell the consumer why they need a feature, so that the consumer will visualize how each feature will make their life better, easier, more efficient. How it will make them more money, or provide a solution to a need. It’s not uncommon for salespeople to go on and on about the features of a vehicle. It has this type engine. It’s safe. It has Bluetooth, etc. They may as well (and some probably are) read the window sticker to the customer. Great salespeople, however, understand…

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How to Become a 5 Star Dealership Part 4: Keep Them Coming

Posted by Ashley Weidner on May 18, 2015 at 6:00am 2 Comments

How to Become a 5 Star Dealership Part 4

Keep Them Coming

By now, most of you know that more than 50% of the gross profit from a dealership comes from its service and parts department. So even though almost all of the marketing budget is directed at bringing new customers in, it is clear that more of your marketing efforts should be directed at keeping customers rather than gaining new ones. What you have to understand is that the ones that keep coming will bring in the new ones!

In the information that follows I will go deeper into some tips and strategies to keep customers coming for the long haul.

Make Service a Big…

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ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.

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ADM Professional Community Blogroll:
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5. Ford Community 

6. Chevy Community

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9. Toyota Social Media

10. Social Media Marketing 

11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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