Automotive Digital Marketing ProCom

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

Professional Community

AutoDigitalMarketing@Gmail.com

2701 N. Rainbow Blvd.
Unit 2202
Las Vegas, NV 89108
505-301-6369

Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Automotive News Videos

Hamp Release Called Imminent (7/7/15)

Ex-Toyota exec to be released from jail - report; Ghosn rallies for EVs; Free juice in Boston; Greek crisis a risk to FCA?; Jeep sticking with 'spot on' Cherokee design.

Midsize-Sedan Sales Meltdown (7/6/15)

Midsize-sedan sales meltdown; How Infiniti boosted quality rating; Private-equity dealership investors gain favor; Scion iA's luxury tech; A cool Chevy feature.

Mercedes 'Mystery' Hit (7/6/15)

Mercedes-Benz dealerships score with mystery shoppers; CEO plans 'new Honda'; Chevy's swipe at F-150; Dodge dealer is big on detail; Hellcat ad unleashed; Transaction-price trend.

Fleet's Role in Detroit 3 Sales (7/2/15)

Synder: How fleet factored into Detroit 3 sales; BMW slips past Mercedes; Famed designer Giugiaro quits his firm; 17th Ford Escape recall; Volvo's twist on child safety seats.

June U.S. Sales Winners, Losers (7/2/15)

June U.S. Sales Winners, Losers; FCA, NHTSA to face off; Nissan axes hybrid Pathfinder; Magna Steyr to build JLR models; Robot kills VW worker; Cuban cars inspire reality show.

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Auto Industry Marketing and Advertising News

Chevy's latest Silverado videos assume we're idiots

Filed under: , , , ,

Chevrolet has a new trio of videos that tout the Silverado's high-strength steel and cast aspersions on the aluminum-bodied Ford F-150. It's cowardly marketing at its worst.

Continue reading Chevy's latest Silverado videos assume we're idiots

Chevy's latest Silverado videos assume we're idiots originally appeared on Autoblog on Mon, 06 Jul 2015 12:45:00 EST. Please see our terms for use of feeds.

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Weekly Recap: Hyundai scores NFL sponsorship after GM exits

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We curate the week's events with a focus on Hyundai scoring the NFL's automotive sponsorship. Plus, other news and notes from the industry.

Continue reading Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Weekly Recap: Hyundai scores NFL sponsorship after GM exits originally appeared on Autoblog on Sat, 04 Jul 2015 11:01:00 EST. Please see our terms for use of feeds.

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GM out, Hyundai in as NFL audibles auto sponsorship

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Hyundai is the new auto sponsor of the NFL, and will gain access to the league's trademarks for its marketing and advertising access at major events.

Continue reading GM out, Hyundai in as NFL audibles auto sponsorship

GM out, Hyundai in as NFL audibles auto sponsorship originally appeared on Autoblog on Mon, 29 Jun 2015 14:15:00 EST. Please see our terms for use of feeds.

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Latest ADM Activity - Click "More" at bottom!

Jeff Glackin liked J.D. Rucker's blog post In the Middle, it's the Messaging that Makes Digital Success
17 minutes ago
Patrick Nash shared Mark Frost's blog post on Facebook
3 hours ago
Mark Frost posted a blog post

5 Blogger Outreach Tips to Help You Earn More Links

Whether you’re in PR, linkbuilding, or other forms of digital marketing, one part of your job might be reaching out to bloggers with requests for coverage or links. As a veteran blogger, I’ve been sent thousands of pitches and replied to only a small…See More
3 hours ago
J.D. Rucker posted blog posts
8 hours ago
Tyson Madliger liked J.D. Rucker's blog post Is Craigslist the Last 3rd Party Safe Haven for Dealer Inventory?
8 hours ago
Frank J. Lopes left a comment for Ralph Paglia
"Thank you Ralph!"
14 hours ago
Frank J. Lopes and Ralph Paglia are now friends
14 hours ago
Jeff Glackin liked J.D. Rucker's blog post Straight to Inventory versus Landing Pages for PPC
16 hours ago
Tim J. Pyle commented on J.D. Rucker's blog post Is Craigslist the Last 3rd Party Safe Haven for Dealer Inventory?
"Nicely written JD... "
19 hours ago
Tim J. Pyle liked J.D. Rucker's blog post Is Craigslist the Last 3rd Party Safe Haven for Dealer Inventory?
19 hours ago
Carl Maeda commented on J.D. Rucker's blog post Is Craigslist the Last 3rd Party Safe Haven for Dealer Inventory?
"Thanks for the shout out Alex! "
19 hours ago
Carl Maeda commented on J.D. Rucker's blog post Straight to Inventory versus Landing Pages for PPC
"I agree Alex, That's why A/B testing of everything, including landing pages, is very important.  This way, we let the data decide what works. "
19 hours ago
Michael Timmons is attending James A. Ziegler's event
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Debbie and the Dawg Bringing it to Detroit at Greektown Hotel-Casino Detroit

September 21, 2015 at 8:30am to September 22, 2015 at 5:30pm
http://www.InternetBattlePlan.com.Special room rates, and breakfast and lunch provided.... cocktail reception first night. Dealers and GMs attend free! Call Jim for group rates (770) 921-444018 Top-Experts on Stage in two-days at the Greektown Hotel-Casino, Downtown Detroit. Experts like Tammie LeBleu, Scott Pechstein, Mat Koenig, Kerri Wise, Jim and Debbie Ziegler, Sean V. Bradley, Elise Kephart-Adame, many more...Call Jim (770) 921-4440  or…See More
20 hours ago
Dan Petermeier updated their profile
21 hours ago
Dan Petermeier shared J.D. Rucker's blog post on Facebook
21 hours ago
Alexander Lau commented on Dana Detrick-Clark's blog post The Difference Between Content Marketing and Digital Marketing and Why You Need Both
"Optimized Content Marketing:  The Power of Three. • The Union of Content Marketing, SEO and Social Media “Optimized Content Marketing is the art of understanding exactly what your prospects and customers need to know and…"
21 hours ago
Alexander Lau commented on Ralph Paglia's blog post AutoMarketer Problems Using Social Media Analytics
"Good stuff, it's still too early to show you the social media / lead generation tool I've been creating. "
21 hours ago
Alexander Lau commented on Ralph Paglia's blog post Social Media Retargeting Ad Campaigns Most Cited For Budget Increases
"Interesting data, do you have anything for the automotive vertical and I don't mean that facetiously? "
21 hours ago
Alexander Lau commented on J.D. Rucker's blog post Straight to Inventory versus Landing Pages for PPC
"I think both of these options do work, but they had better be usable. I see far too many landing pages and SRPs that function poorly (lack of clear calls-to-action and cleanliness) and look shabby. Ranging from broken pages to lack of mobile…"
22 hours ago
James A. Ziegler posted an event

Debbie and the Dawg Bringing it to Detroit at Greektown Hotel-Casino Detroit

September 21, 2015 at 8:30am to September 22, 2015 at 5:30pm
http://www.InternetBattlePlan.com.Special room rates, and breakfast and lunch provided.... cocktail reception first night. Dealers and GMs attend free! Call Jim for group rates (770) 921-444018 Top-Experts on Stage in two-days at the Greektown Hotel-Casino, Downtown Detroit. Experts like Tammie LeBleu, Scott Pechstein, Mat Koenig, Kerri Wise, Jim and Debbie Ziegler, Sean V. Bradley, Elise Kephart-Adame, many more...Call Jim (770) 921-4440  or…See More
22 hours ago

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ADM Blog Posts

Is Craigslist the Last 3rd Party Safe Haven for Dealer Inventory?

Posted by J.D. Rucker on July 6, 2015 at 4:32am 5 Comments

Back in 2007, I first started really using Craigslist for car dealer clients. It had some pretty powerful uses that had nothing to do with selling cars from the site itself. I used it for SEO and it was wonderful.

Links from Craigslist were pretty strong. I would hand-craft listings with unique content for two reasons: it gave the nice inbound link that was quickly indexed by the search engines and it had the ability to rank well individually on the search engines. It was a nice double-dip because it possessed something that no major 3rd-party sites do today: very few dealers used it so there was really no competition.

Things have changed over the years and the two things I loved about it are now gone. There are no…

Continue

Content Marketing

Posted by jozim eugenio on July 6, 2015 at 2:04am 1 Comment

What is content marketing? Basically, content marketing is a strategic way to deal with publishing valuable and consistent content or information to acquire and retain a wide audience and possibly get positive customer feedback.

This can be done in many different forms, including news, videos, blogs, articles, pictures and etc. Anything that can give information to the desired audience can be a way to deliver content. The best content marketing strategy is also better achieved when you can catch their attention and can make them pause, think, and make better choices.

Crucial steps to online Content Marketing

When a person is searching…

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Straight to Inventory versus Landing Pages for PPC

Posted by J.D. Rucker on July 3, 2015 at 5:00pm 4 Comments

There have been several studies in the automotive industry that have conclusively answered this question with hard data and compelling reasons why it is the way it is. Unfortunately, these "conclusive" studies often point in opposite directions and always seem to be conducted by companies that lean in one direction or the other.

Which is better for search PPC, banner ads, and other forms of advertising? Should you point your ads to take prospects directly into vehicle details pages or search results pages or should you send visitors to landing pages with messaging first? The reason that the studies seem to take the same data and yield different conclusions is based on two things: intent of the company doing the study and ways through which the data is collected and analyzed.

Our…

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How Lifehack Can Make Your Life Better

Posted by jozim eugenio on July 2, 2015 at 5:25pm 0 Comments

A mosquito spray is a must buy items for every household to protect the whole family from mosquitoes. It has a higher cost than you can ever think of but since it is a “must buy” item, you have no other choice but to buy it. Just recently, a friend introduced an important site that offers great ideas, guides and tips which can really help improve everybody’s life. This site can teach you some tricks and ways that you can use everyday in your house. For instance, Lifehack has some tips on how you can get rid of mosquitoes without spending too much. It is also safe to use because it has no chemical contents.

People are now talking about  Lifehack.  Lifehack is a site where you can find everything you need  that can make your daily routine easier. Lifehack  offers relevant issues…

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Social Media Retargeting Ad Campaigns Most Cited For Budget Increases

Posted by Ralph Paglia on July 2, 2015 at 2:00pm 1 Comment

Automotive Marketers are Most Likely to Increase their Social Retargeting Advertising Spend in 2015-2016

Do you use retargeting? If not, you’re part of a small group of marketers who don’t, based on an August 2014 study by Marin Software.

Fully 88% of US marketers polled used retargeting, and the majority of respondents who hadn’t implemented retargeting appeared to have caught on to the trend: 56% were planning to start executing the tactic within 12 months.



Display was the most popular channel for retargeting, used by 81% of marketers.

Search came in second, at 77%, while social, mobile and video trailed behind. However, Marin expected spending on…

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AutoMarketer Problems Using Social Media Analytics

Posted by Ralph Paglia on July 1, 2015 at 11:30am 1 Comment

5 Big Problems with #AutoMarketing Professionals using Social Analytics

Screenshot 2015-02-26 12.53.48

Re-post of article written by …

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The Difference Between Content Marketing and Digital Marketing and Why You Need Both

Posted by Dana Detrick-Clark on June 30, 2015 at 1:33pm 6 Comments

by Dana Detrick-Clark

Whether you're a high level, seasoned marketing professional within your organization, a beginner learning how to create marketing channels for your new venture, or anyone in between, you're inundated daily with buzzwords that can start to get a little too "gray area" in their definitions, leaving you confused as to what you really need, and what you don't.

Two such areas of marketing are Content Marketing and Digital Marketing. If you're not personally familiar with either, at first glance, they can seem to be interchangeable. This…

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Your Reputation Your Success

Posted by Jonathan Floyd on June 30, 2015 at 10:00am 0 Comments

According to Wikipedia* Reputation Management is the influencing and/or control of an individual's or business's reputation.

Reputation Management - Do You Know How Your Business Is Perceived? 

To better your business reputation, make sure you follow up with your customers. This is especially the case if your business is larger. You need to make them feel important. Consider following up with them with automated systems you put in place. Get feedback of your services and goods while you do it.

When it comes to dealing with negative content about your brand online, the best defense is a good offense. Any negative feedback is sure to be lost in a sea of positive feedback, so make sure there is plenty of it. Make sure your content is always fresh so that older, negative things fade to the bottom of search pages.

Pay attention to social media forums. Most…

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5 Star Review Videos Why Do You Need Them?

Posted by Jonathan Floyd on June 30, 2015 at 9:30am 0 Comments

Bring on More New Customers

Visitors are 144% more likely to purchase a product after seeing a video.

  • Easier 1st Page Google Ranking

    A web page with video is 53 times more likely to achieve a page one listing on Google.

  • Better Results Than Text

    Videos in search results have a 41% higher click through rate than text results

  • Video Taking Over…

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Automotive Thought Leader Journal

Automotive Marketing and Car Dealer News from AutoBlog

Chevy's latest Silverado videos assume we're idiots

Filed under: , , , ,

Chevrolet has a new trio of videos that tout the Silverado's high-strength steel and cast aspersions on the aluminum-bodied Ford F-150. It's cowardly marketing at its worst.

Continue reading Chevy's latest Silverado videos assume we're idiots

Chevy's latest Silverado videos assume we're idiots originally appeared on Autoblog on Mon, 06 Jul 2015 12:45:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Google Blog Articles, News and More

Google Earth turns 10 today

When Google Earth was first introduced 10 years ago, it immediately stole my heart. Beyond the freedom to fly anywhere in the world, I was captivated by the ability to paint and visualize geographic data on this incredible global canvas.

Drawn to datasets backed by real human stories, I started making my own maps with KML a few weeks after Earth’s release in 2005. For my master’s degree, I used Google Earth to build a virtual representation of a high-tech biological research reserve. Vint Cerf saw my work, which eventually led to a job on the Google Earth Outreach team, turning my passion for telling stories with maps into a career.

2005 was the beginning of Google Earth’s evolution, as well. In August of that year, Hurricane Katrina showed us how useful mapping tools like Earth could be for crisis response efforts. Rescue workers compared before and after Satellite imagery in Google Earth to better locate where people were stranded. And in the years after, with more than 2 billion downloads by people in nearly every country in the world, Earth has enabled people to discover new coral reefs, journey to the Moon and into deep space, find long-lost parents, clear landmines and much more.
Google Earth images of Gulfport, Mississippi's shoreline before and after Hurricane Katrina

The ability to empower groups as diverse as school children and NASA scientists to learn more about the world is what I love about Google Earth. It has the potential to make the planet a far more connected place, if you take the time to explore, discover and share what you learn. So to celebrate how far Google Earth has come and our leap into the next 10 years, we’ve created a few new ways to help you better see places from around (and above) the world.

Voyager
The world is a big place, and it can be hard to know where to begin your virtual journey. Now you can jump straight to the newest and most interesting imagery around the globe with a new layer, Voyager, available in desktop versions of Google Earth.
Different imagery types in Voyager are shown by color

In this first edition of Voyager, you’ll find five sections to explore:
  • Street View: highlights from Street View, including the Taj Mahal and the Grand Canyon
  • Earth View: striking landscapes around the globe as seen from space (more below)
  • 3D cities: a showcase of cities and towns available in photorealistic 3D (don’t forget to tilt!)
  • Satellite imagery updates: a map of our most recently published satellite imagery
  • Highlight tour: with thousands of Voyager locations to choose from, take a quick tour of a few to whet your appetite
The Kemgon Gompa—available in the Street View layer—is a Buddhist monastery in Lukla, Nepal

Earth View
Looking at our planet from above is not only a reminder of how interdependent our human and natural ecosystems are—it also lays bare the Earth’s staggering and often surreal beauty.
The Hammar Marshes of Iran are an uncharacteristic yet beautiful wetland feature in the otherwise arid climate

Earth View is library of some of the most striking and enigmatic landscapes available in Google Earth. It started as a 20 percent project last year by a few Googlers who enjoyed scouring satellite imagery for these gems. These images soon made their way onto Android phones, Chromecast and Chromebooks as a distinctive kind of wallpaper.
Islands surrounding Cuba seen in the Earth View Chrome Extension

For Earth's 10th birthday, we're expanding the Earth View collection to 1,500 landscapes from every continent and ocean and making it accessible to even more people. The new imagery is available with an updated version of our Chrome extension and a new web gallery. Download high-resolution wallpapers for your mobile and desktop devices, or better yet, print them up for your walls!
The coastline near Ningaloo, Australia in the new Earth View web gallery

Thank you for the last 10 years exploring your world with Google Earth. We hope Voyager and Earth View will unlock a new perspective on our planet. We look forward to seeing what the next decade brings!

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ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

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Internet Sales Manager Resources and Blogroll

ADM Professional Community Blogroll:
1. Social Media Optimization 

3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

7. Toyota Community

8. Kia Community 

9. Toyota Social Media

10. Social Media Marketing 

11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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Automotive Marketing News

A dog's dream weekend draws crowds

If you're going to be a dog, you want to be the dog in Subaru's latest video.

What other deals will Kanye foresee?

In his 2005 hit "Gold Digger," rapper Kanye West told a story of a football star whose onerous child-support payments force him to 'win the Super Bowl and drive off in a Hyundai.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

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