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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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Ralph Paglia
Editor-in-Chief

Arnold Tijerina
Editor, Content Marketing 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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ADMPC is the acronym for "Automotive Digital Marketing Professional Community"

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Microsoft Outlook Tips

June 9, 2015, update for Outlook 2013 (KB3054854)

Provides information about Outlook 2013 update 3054854, which was released on June 9, 2015.

Description of the Outlook 2010 update: November 8, 2011

Provides information about the Outlook 2010 update that is dated November 8, 2011.

Description of the Outlook Social Connector update: September 13, 2011

Provides information about the Outlook Social Connector update that is dated September 13, 2011.

Description of the Outlook 2010 hotfix package (Outlook-x-none.msp): February 12, 2013

Describes the bugs that are resolved in the Outlook 2010 hotfix package that is dated February 12, 2013.

Description of the Outlook 2013 update 2850061: January 14, 2014

Provides information about the Outlook 2013 update 2850061 that was released on January 14, 2014.

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Most Popular Automotive Marketing Photo of Past 30 Days

#covid19 #pandemic creates #opportunity...If you can figure out the magic.

by Ken Beam #covid19 #pandemic creates #opportunity...If you can figure out the magic.

blackbeltCertificate2010

by Christian Younggren

BMFmullet

by Christian Younggren

General Sales Mgr-Mills Chevrolet

by Christian Younggren Started at this dealership in 1992 as sales person. Promoted to Finance. Then to Sales Manager. I spent my last 6 years a General Sales Manager. I was there for 19 great years!

Chris Speaking

by Christian Younggren
 

Latest ADM Activity - Click "More" at bottom!

Ralph Paglia's blog post was featured

Moving Forward with SEO: Preparing for New Marketing Normals

Car Dealers have tremendous potential right now to entertain, assist, educate, and…See More
yesterday
Ralph Paglia posted a blog post

Moving Forward with SEO: Preparing for New Marketing Normals

Car Dealers have tremendous potential right now to entertain, assist, educate, and…See More
yesterday
Christian Younggren posted a video

Car Dealers: Can DealerPolicy REALLY increase your F/I profits?

We put them to the test in this edition of Kaizen Automotive Dealer Vendor Product & Service Reviews! Hello, it’s Christian Younggren & welcome to another un...
Friday
Jim Flint posted a blog post

Baking the Cake of Virtual Retailing: How to Interact as We Transact

It’s no April Fools’ joke that Apple became a company on April 1, 1976. In 1984 telephone companies as we knew them began to…See More
Friday
Ralph Paglia's blog post was featured

How to Measure a Dealership's Content Marketing Success

How to Measure Content Marketing Success for Your Dealership Using Google Data…See More
Friday
Ralph Paglia posted a blog post

How to Measure a Dealership's Content Marketing Success

How to Measure Content Marketing Success for Your Dealership Using Google Data…See More
Friday
Jeffery Sterns liked Bill Wittenmyer's blog post Will Digital Retailing Stick? Why You Should Adopt an Integrated Sales Process
Thursday
Dan Beres's blog post was featured

Boost Acquisition Partners with Recall Masters, Adds Critical Recall Data to its Offering

Partnership drives much-needed dealership service revenue by facilitating  recall…See More
Thursday
Bill Wittenmyer's blog post was featured

Will Digital Retailing Stick? Why You Should Adopt an Integrated Sales Process

As states continue to loosen stay-at-home restrictions, will people continue to…See More
Thursday
Derek Crowden posted a blog post

Do you Need Insurance for a Car That Doesn’t Run?

If you have a car that doesn’t run and it’s on a high-deductible policy, you may want to postpone repairs, especially if they are going to be costly. You may choose to leave your car in its present state and not use it for a while. Since it will be…See More
Thursday
Bill Wittenmyer posted a blog post

Will Digital Retailing Stick? Why You Should Adopt an Integrated Sales Process

As states continue to loosen stay-at-home restrictions, will people continue to…See More
Wednesday
John Sternal posted a blog post

PROTECTIVE ASSET PROTECTION MAKES ONLINE DEALER TRAINING INSTITUTE AVAILABLE DURING COVID-19 PANDEMIC

Online Training Program Helps F&I Personnel Elevate Skills to Improve Profit and Customer Satisfaction Levels CHESTERFIELD, MO (May 20, 2020) – Protective Asset Protection, a leading provider of F&I programs, services and dealer owned…See More
Wednesday
Dan Beres posted a blog post

Boost Acquisition Partners with Recall Masters, Adds Critical Recall Data to its Offering

Partnership drives much-needed dealership service revenue by facilitating  recall…See More
Tuesday
Paul Schnell liked Ralph Paglia's blog post June and July 2020 Social Media Marketing Calendar
May 18
Jon Hedges's blog post was featured

The Best Automotive eCommerce Platforms

Do you need an automotive eCommerce platform for your dealership? If you're in fixed ops for an…See More
May 17
Ralph Paglia's 2 blog posts were featured
May 16
Ralph Paglia posted blog posts
May 16
Mike theCarGuy Correra's blog post was featured

Strategy with Jason, guest Mike the Car Guy

I guarantee this is the ONLY time you will hear the phrase 'I was embalming bodies on the side' in an…See More
May 16
Christian Younggren's 2 videos were featured
May 16
Jim Flint's 2 blog posts were featured
May 16

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ADM Blog Posts

Moving Forward with SEO: Preparing for New Marketing Normals

Posted by Ralph Paglia on May 23, 2020 at 7:30pm 0 Comments

Car Dealers have tremendous potential right now to entertain, assist, educate, and inform automotive consumers. Here are six ways to leverage SEO in preparing for the new normal...…



Continue

How to Measure a Dealership's Content Marketing Success

Posted by Ralph Paglia on May 22, 2020 at 1:30am 0 Comments

How to Measure Content Marketing Success for Your Dealership Using Google Data Studio

Looking for a way to measure whether your content marketing is successful? Here’s how you can use Google Data Studio to calculate the ROI.…

Continue

Boost Acquisition Partners with Recall Masters, Adds Critical Recall Data to its Offering

Posted by Dan Beres on May 19, 2020 at 7:00am 0 Comments

Partnership drives much-needed dealership service revenue by facilitating  recall repairs at no cost to private-party vehicle sellers

Laguna Hills, CA, May 19, 2020Recall Masters,…

Continue

Will Digital Retailing Stick? Why You Should Adopt an Integrated Sales Process

Posted by Bill Wittenmyer on May 20, 2020 at 7:30am 0 Comments

As states continue to loosen stay-at-home restrictions, will people continue to shop online for vehicles?

 

What I’m hearing from dealers is that…

Continue

The Best Automotive eCommerce Platforms

Posted by Jon Hedges on May 6, 2020 at 9:30am 0 Comments

Do you need an automotive eCommerce platform for your dealership?

If you're in fixed ops for an automotive dealership you may already be selling auto parts online or you may be considering it.

To help, we put together a comprehensive list of 41…

Continue

June and July 2020 Social Media Marketing Calendar

Posted by Ralph Paglia on May 16, 2020 at 5:00pm 0 Comments

June 2020 social media holidays

Monday 1st June: Milk Day

Tuesday 2nd June: Leave The Office Early Day

Wednesday 3rd…

Continue

US Justice Department Targeting New Antitrust Suit At Google

Posted by Ralph Paglia on May 16, 2020 at 3:00pm 0 Comments

United States Justice Department Reportedly Prepping an All-New Antitrust Law Suit Vs. Google

Google could soon face all-new antitrust claims by the Justice Department and state…

Continue

Strategy with Jason, guest Mike the Car Guy

Posted by Mike theCarGuy Correra on May 15, 2020 at 12:30pm 0 Comments

I guarantee this is the ONLY time you will hear the phrase 'I was embalming bodies on the side' in an automotive industry podcast!! I bet I have your attention now, don't I? So cool to finally meet and chat with the awesome Jason Harris and…

Continue

2020 - What You Make Of It

Posted by Jim Flint on May 15, 2020 at 7:00am 0 Comments

The news turned into coronavirus coverage a few months ago.

Business closures, cancellations of concerts, stock market up and down, sports suspended. School's out for the summer and possibly even into the fall.
 
With so much…
Continue

Your Grand Re-Opening Plan

Posted by Jim Flint on May 12, 2020 at 7:30am 0 Comments

As we move forward with the grand re-opening of your city or state, customers will look for new evidence in the way of operational advertising for your store. 
It's more than a brand promise. Viewed through the consumer lens--It's more or less--"What will you do for…
Continue

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ADM Forum

"Control what you can control"

Started by Christian Younggren in PROCESS MANAGEMENT- CRM, BDC and lead Management Processes, Emails, Phone Scripts, Facility Design, Tools and Suppliers Mar 18. 0 Replies

"Control what you can control" Have your staff take time to reach out by phone to every client in their data base....Why? 1. Your connection rate will never be higher. Your clients might actually have time to talk with you since they are likely on lock down and maybe a bit bored. Ask how they are feeling and how can you help make life easier for them? 2. Your clients will remember how you treated them during these crazy times for years to come because in a crisis people reveal their true…Continue

Tags: CRM, up, follow, customer

BDC or Virtual BDC

Started by Peter Stratton in PROCESS MANAGEMENT- CRM, BDC and lead Management Processes, Emails, Phone Scripts, Facility Design, Tools and Suppliers Feb 26. 0 Replies

As an experienced BDC director for the last 15 years and in the car business for 30 I wanted to reach out to those who know. The audience here. Recently my GM asked if he thought we should go to a Virtual BDC and that my job would not be in jeopardy, however my staff of ten would be. The company got in the GM's ear saying that their staff will answer leads within 30 seconds and close at 20%. My team answers the lead within a minute and we close at 14%. So my questions is, "Who has had…Continue

Which e-commerce platform should I join?

Started by Camden Jones in Uncategorized or Does Not Fit Into Any Pre-Defined Category. Last reply by shawn jasper Feb 3. 5 Replies

Hi. I'm a newbie in e-commerce. I want to try to open an online store, but I don't know what to begin. I search and find out some platforms. Big ones are  Shopify, WooCommerce, and BigCommerce. Which should I choose to start? Is there anyone selling on these platforms? Please help!Continue

Why car dealerships are good for society?

Started by Christian Younggren in Uncategorized or Does Not Fit Into Any Pre-Defined Category Jan 11. 0 Replies

I am doing a project on positive dealership stories so I typed, "why car dealerships are good for society" into the Youtube search, the only positive message I could find was footage from an award banquet!! It's the same story on Google search. Sad because dealers add millions of dollars in property taxes and jobs for our society. I understand there are very "bad" dealer operators, but mind you, didn't ask Youtube or Google for dealer scams or fraud stories.That being said, I would love to hear…Continue

How about a Thank You Video via Texting? Very effective.

Started by Ken Beam in VIDEO - Multimedia and Video Marketing Related Discussions, including Video SEO, YouTube, Video Email, etc. Nov 17, 2019. 0 Replies

So imagine you stopped by a dealership last night & the next morning you received this nice, short Thank You Video via Text on your phone. I do believe this will indeed add a little "Wow" factor to the equation....... don`t you? Ken-*by the way....they came back & bought the truck after I sent this.#highlyeffectivemarketing #GuerrillaMarketing101 #KenBeam Continue

Tags: kenbeam, walkaroundvideos, vehiclepresentationvideos

Electric Vehicle is the Future

Started by Dwayne Jhonson in AUTO INDUSTRY NEWS - Discussions about Auto Industry, including dealerships, car companies and government, but not about suppliers (see cetegory) Aug 29, 2019. 0 Replies

What is Electric Vehicle?An electric vehicle, which is also known as an EV, is a vehicle that uses more than one electric motors or traction motors for propulsion. An electric vehicle can be powered through a collector system by electricity from off-vehicle sources or can be self-contained as well. Electrical vehicles are self-contained through electric generators (to convert fuel to electricity), solar panels or a battery. Types of electric vehicles include passenger cars (PC) as well as…Continue

Tags: Future, EV, Market, Vehicle, Electric

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Automotive Marketing and Advertising Articles by AutoBlog

Tesla aims to restart Fremont plant today, report says, but there's a wrinkle

Filed under: ,,,,,

The move comes a day after California allowed manufacturers in the state to reopen operations, shut due to coronavirus-led lockdowns, which drew an enthusiastic "Yeah!!" on Twitter from Tesla Chief Executive Officer Elon Musk. Musk said Tesla aims to restart its Fremont factory on Friday afternoon, according to the Bloomberg report https://www.bloomberg.com/news/articles/2020-05-08/tesla-aims-to-restart-fremont-plant-as-soon-as-friday-musk-says?sref=y3YMCJ4e.

Continue reading Tesla aims to restart Fremont plant today, report says, but there's a wrinkle

Tesla aims to restart Fremont plant today, report says, but there's a wrinkle originally appeared on Autoblog on Fri, 8 May 2020 08:19:00 EDT. Please see our terms for use of feeds.

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U.S. auto market will pull out every incentive to lure post-lockdown buyers

Filed under: ,,,,,

The virus outbreak and resulting stay-at-home orders have clobbered the U.S. vehicle market. "I think that will open the door for a ton of orders for the factory," said Elder, who owns two Dodge, Jeep and Ram dealerships in a rural eastern region of the populous state.

Continue reading U.S. auto market will pull out every incentive to lure post-lockdown buyers

U.S. auto market will pull out every incentive to lure post-lockdown buyers originally appeared on Autoblog on Mon, 4 May 2020 08:19:00 EDT. Please see our terms for use of feeds.

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ADM Notes

ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Blog Post Featured

Created by Ralph Paglia Jan 16, 2009 at 10:24am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Profile Featured

Created by Ralph Paglia Jan 16, 2009 at 10:18am. Last updated by Ralph Paglia May 10, 2010.

Automotive Marketing News

VW yanks ?tasteless' Golf ad

The automaker first told critics it misunderstood the Instagram video but later apologized and promised to take action against those responsible for it.

Post-quarantine Texas Jeep party turns chaotic

The "Go Topless Jeep Weekend" ended with two men being shot, nearly 200 arrests and viral video of carefree partying during a pandemic.

VW in need of marketing chief -- again

Volkswagen of America parted ways with Saad Chehab after just nine months. His successor will be the sixth marketing chief in a decade.

2020 New York auto show canceled amid crisis conditions

The show, which was initially set for early April and is typically used to unveil many new vehicles, was previously postponed until August.

VW pulls Instagram post criticized for racial overtones

The automaker apologized after social media users criticized the video clip for using potentially discriminating motifs.

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