Professional Community for Car Dealers, Automotive Marketers and Sales Managers
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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC
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Added by Ken Beam on May 1, 2015
Added by J.D. Rucker on April 22, 2015
Added by Richard Holland on April 24, 2015
Added by Tom Gorham on April 10, 2015
Added by Ralph Paglia on April 17, 2015
Posted by Helen Smith on March 31, 2014
Added by sara callahan on April 8, 2015
Added by Cory Mosley on April 22, 2015
Added by Cory Mosley on April 10, 2015
Added by Jonathan Floyd on April 22, 2015
Started by Helen Smith in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic. Last reply by Amy Cogar Apr 27. 28 Replies 0 Likes
Started by Garry House in Uncategorized or Does Not Fit Into Any Pre-Defined Category Apr 21. 0 Replies 0 Likes
Started by Bobby Morales in DEALERSHIP MANAGEMENT, MONITORING and REPORTS - Achievements, Milestones, Sales Team and Organizational Leadership Topics, awards or achievements you and your team have earned. Last reply by Brian Amberg Apr 10. 3 Replies 2 Likes
Started by Helen Smith in Uncategorized or Does Not Fit Into Any Pre-Defined Category. Last reply by Tim Elliott Apr 10. 1 Reply 0 Likes
Started by Paul Accinno in WEBSITE CONTENT - How to Get Visitors to Interact, Engaging Content, Driving Increased Website Visitor-to-Dealer Contact Conversion Rates. Last reply by Brian Amberg Apr 8. 1 Reply 1 Like
Started by Mike Elliott in RANTS, RAVES, OPINIONS and HUMOR; For the Uncensored Voice of Car Guys and Gals - What's Bugging you?!?! Got something funny or ironic? Need to Vent?. Last reply by Mike Elliott Mar 28. 2 Replies 2 Likes
I want to throw this out there for the ADM Group to mull over......please share your answers here.
The subject is Apps....... Does a Car Dealership really need an App? We have had two different App companies in the past four years & from my personal experience, the results of having an App are very few and far between.
I have promoted our Apps everywhere imaginable and then some.......... I even try using a "hook" to give you a reason to download our Apps........ hence our "App Only" Offers" -
I`ve posted everything from Sales/Service/Parts "App Only Offers".............. still crickets.
Personally this is the way I see it............. I love shopping on Amazon & eBay....... &…Continue
One of the big problems that a lot of my clients have when they are just starting out in internet marketing, is how to create publicity and get customers without spending money that they simply do not have. People in this position look on with envy as other marketers talk about their average spend on advertising, and which paid methods yield the best results. So here are some ideas for getting publicity for your business and customers for your shopping cart, while spending as little as possible.
I hope that everyone who was able to make it had a great time at Digital Dealer 18 in Tampa, FL last week! For those of you who were unable to attend though, I want you to still be able to take away some valuable insights from this knowledge-packed event.
That’s why I’ve put together the 15 best tweeted highlights just for you! Take a look at the Twitter posts below and learn something that will help your dealership innovate and succeed!
15. Here’s a great social media targeting tip:…
The Digital Millennium Copyright Act is a law enacted in 1998, enforced and administrated by the U.S. Copyright Office. Every three years, the U.S. Copyright Office is tasked with holding hearings to determine what new technology should, or should not, be exempt from copyright laws. According to Autoblog, this year has seen automakers “supporting provisions in copyright law that could prohibit home mechanics and car enthusiasts from repairing and modifying their own vehicles.”
Automakers argue that vehicles are getting so technologically advanced that allowing amateurs and do-it-yourselfers to modify the sophisticated software within modern vehicles would “lead to an imbalance by which the negative consequences…Continue
Believe it or not, I still hear a lot of managers asking me about how much “Leg” you need to leave in the payment for the F&I Manager. It came to a head last week when a manager messaged me that his General Sales Manager’ was demanding they leave $30.00 a month “Leg” in the Payment they quoted the consumer for the F&I Department.
Regardless of how many years you’ve gotten away with it, if you get caught just once; I assure you it will ruin your life and career. The following is right out of my F&I…Continue
Mobile devices are becoming a standard means of browsing the internet, researching products and services, and making purchases online. According to Global Web Index, 80 percent of internet users own a smartphone and 47 percent own a tablet. With these kinds of statistics, you better believe that your website is receiving a significant amount of its traffic from mobile users - unless you fell subject to the latest Google algorithm update last week.
That's right, Google has just rolled out one of its biggest algorithm updates in quite some time to provide a better search experience for its mobile users. In a…Continue
The Downside? One in three women report feeling apprehensive or overwhelmed when they shop and buy a car. Only 38% of women feel confident about the process.
Women have different buying criteria and behaviors than men. Women rank trust and respect at the top of their list when it comes to choosing a sales advisor and are 50% more likely to read dealer reviews. They prefer to read reviews written by her peers.
Reading dealer reviews, bringing someone with her to the dealership --- these actions show women are seeking ways to be confident about their purchase. Here are tips to boost women’s confidence and impact your sales…Continue
Mike Esposito Honored with Special Leadership Award from the Times-Union
For Immediate Release
Albany, N.Y. – April 27th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that it ranked number one on the Top Workplaces 2015 report compiled by the Times-Union. This is the fourth consecutive year that Auto/Mate has received a Top Workplace award, and the first year that Auto/Mate has achieved the highest ranking in the mid-size business category in New York's greater capital region. In addition, Auto/Mate's President and CEO Mike…Continue
FCA US CEO, Sergio Marchionne, recently announced plans to reduce the profit on new cars sold within the FCA brands by increasing the invoice prices, while keeping the MSRP the same. This will result in less potential profit for its dealers. The move, as reported by Automotive News, is FCA's attempt to increase its profitability. This, of course, will probably not result in standing ovations from dealers. In today’s ultra-competitive world of transparency and Internet shopping, dealers are already fighting the race to the bottom and depend on aftermarket, F&I products and finance reserves, just to seek out a profitable sale.
Sales managers can try tactics such as holding more gross, and not discounting the vehicles as much. But the reality is that…Continue