Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

Automotive Marketing Professional Community Serves Car Dealers

Official ADM Hash Tag: #ADMPC

Benefits of ADM Professional Community Membership:

  • Access to exclusive content
  • Publish your own content
  • Download Files for dealer use
  • Comment on articles, videos, Photos and forum posts
  • Start an ADM Group, control membership and topics
  • Network with your peers
  • Direct Assistance from Auto Industry Thought Leaders

Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

Professional Community

AutoDigitalMarketing@Gmail.com

2701 N. Rainbow Blvd.
Unit 2202
Las Vegas, NV 89108
505-301-6369

Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


ADM Consulting Services

Automotive Marketing Sponsors

#AutoMarketing Tagged Twitter Posts

Automotive News Videos

Mulally Meeting With Trump (12/8/16)

Mulally meeting with Trump; Audi gets connected in Vegas; Ford tech remembers to put car in 'park'; Germany probes Porsche; BMW-Magna deal.

Safest Vehicles on U.S. Roads (12/8/16)

Safest vehicles on U.S. roads: Nine Toyota products awarded, headlights hold back some contenders; Trump's pick to head EPA; Used-car prices fall; Honda confirms China plant; Beepi merger.

Support ADM Sponsors by checking out their Products and Services

Top 5 Most Popular Automotive Marketing Photos of Past Month

used car merchandising infographic

by Ralph Paglia used car merchandising infographic

Survey Results for Service with a Smile

by Ralph Paglia Survey Results for Service with a Smile

Text Messaging SMS Infographic

by Ralph Paglia Text Messaging SMS Infographic

SearchOptics_MobileFirst_Infographic

by Ralph Paglia SearchOptics_MobileFirst_Infographic

Five Steps To Solid CRM Management

by Ralph Paglia Five Steps To Solid CRM Management

Auto Industry Marketing and Advertising News

These 'blind' automotive world record stunts have to stop

Filed under: ,,

First it was an Alfa Giulia driven with help from a spotter, now a Nissan Juke being flung around with only cameras leading the way. It's dumb.

Continue reading These 'blind' automotive world record stunts have to stop

These 'blind' automotive world record stunts have to stop originally appeared on Autoblog on Wed, 07 Dec 2016 15:30:00 EST. Please see our terms for use of feeds.

Permalink |  Email this |  Comments

I drove the Nurburgring's Karussell corner in Los Angeles

Filed under: ,,

The new Porsche Experience Center in LA has some unique features, including a 1:1 replica of the most iconic corner from the most iconic track.

Continue reading I drove the Nurburgring's Karussell corner in Los Angeles

I drove the Nurburgring's Karussell corner in Los Angeles originally appeared on Autoblog on Tue, 15 Nov 2016 09:30:00 EST. Please see our terms for use of feeds.

Permalink |  Email this |  Comments

Music

Loading…
 

Latest ADM Activity - Click "More" at bottom!


Coach
Peter Thronton posted a blog post

The 2016 Mini Cooper Clubmanb - When Performance Matters

The 2016 Mini Cooper Clubman is an amazing car admired for its smooth, strong powertain composed ride and roomy cabin and cargo area. Performance Overview: According to auto experts, the newly revamped 2016 Mini Clubman has got a base three-cylinder refined engine which delivers a plenty of power for city and highway driving. The Cooper S Clubman’s turbocharged four-cylinder engine generates even quicker acceleration. A six-speed manual transmission is standard on the base model, while an…See More
1 hour ago

Agency
Tony Trout posted a blog post

Facebook and Automotive Sector - Examples of Car Brands Applying Social Media for Gaining ROI

Basically, every business resides on Facebook. The automotive sector also parks their cars on FB. Convinced people build loyalty with branded cars, sometimes for lifetime. Social media is emotion-driven and cars are emotion-related.Auto makers are well aware of social media trends, so they cleverly pitch their messages towards targeted audience. Social media platform provides many chances for interaction with fans, loyal customers and potential ones.Facebook is the most popular social…See More
1 hour ago

Vendor
izmostock's blog post was featured

Immerse Yourself in Virtual Reality for a Prosperous 2017

As anyone who has kept pace with technology over the last few years knows, virtual reality uses powerful computer-based setups and goggles to completely engulf a user in an experience. In the auto space, this immersive experience takes the form of a simulated vehicle where users control what they see and explore the features and aspects that matter…See More
2 hours ago

Agency
Lizzie Weakley's 2 blog posts were featured
2 hours ago

Influencer
Joey Little's 3 blog posts were featured
2 hours ago

Vendor
Erik Nachbahr's blog post was featured

A Simple Checklist To Prevent Employee Theft

Here's a scenario that unfortunately many dealers are familiar with: your star salesperson is poached by the competition. To add insult to injury, the salesperson takes with him a list of all his--and your dealership's--former customers. Now your competition is reaping the benefits of your dealership's marketing dollars. If…See More
2 hours ago

Influencer
Mike Gorun's blog post was featured

Customers Are “Hooked On a Feeling”

In their new book, The Intuitive Customer, authors Colin Shaw and Ryan Hamilton contend that companies that try to fight declining customer satisfaction by lowering prices are going about customer satisfaction the wrong way. Instead, they state that the magic to winning…See More
2 hours ago
Mike Poskey's blog post was featured

5 Emotional Intelligence Traits That Sell More Cars

One of the mysteries of the auto dealership world is why general managers and general sales managers assume that low productivity and the resulting high turnover are inevitable with their sales teams....poor sales productivity and high turnover rampant in the industry are the result of faulty hiring practices. Research has shown that…See More
2 hours ago

Vendor
Ujj Nath's blog post was featured

Reliability Could Be Your Dealership’s Downfall

Not too long ago your service department could rely on seeing customers fairly frequently, but as vehicles have increased in quality, so have the OEM’s suggested service intervals – some are now as much as 15,000 miles between oil changes. To put this into perspective, in the past, if a customer drove 15,000 miles annually they…See More
2 hours ago

Influencer
Mike Esposito's blog post was featured

Auto/Mate Names Patrick Reilly as New Head of Marketing

Albany, N.Y. – December 5th, 2016 – Auto/Mate Dealership Systems announced today that Patrick Reilly has joined its team as the new Head of Marketing. Reilly brings more than 25 years professional experience in marketing research, advertising, branding and strategy for technology companies and agencies. In his new…See More
2 hours ago
Ralph Paglia's blog post was featured

Glossary of Digital Marketing Terms, Jargon and Buzzwords

DIGITAL MARKETING GLOSSARY AND JARGON BUSTER With so many different terms in marketing and web design, we often get asked to clarify certain words or abbreviations. It’s normal that you are aware of all the terms within your own industry, but when it comes to another field of work, different words can make the brain boggle!Have you ever sat in a meeting and…See More
3 hours ago
Profile IconResponsive Design Web Bootstrap, Newcastle Movers, aladdinoxford and 1 more joined Automotive Digital Marketing ProCom
6 hours ago

Vendor
izmostock posted a blog post

Immerse Yourself in Virtual Reality for a Prosperous 2017

As anyone who has kept pace with technology over the last few years knows, virtual reality uses powerful computer-based setups and goggles to completely engulf a user in an experience. In the auto space, this immersive experience takes the form of a simulated vehicle where users control what they see and explore the features and aspects that matter…See More
13 hours ago

Agency
Lizzie Weakley posted a blog post

Ready for a Trade-in? 5 Signs it is Time to Upgrade Your Car

Although people commonly upgrade most of the products that they use in their daily lives regularly, many of them stubbornly refuse to upgrade their cars for various reasons that include…See More
15 hours ago
Rahul Paul posted a blog post

What’s on Your Christmas Automotive Gift List?

If you spend lots of time in your vehicle for either pleasure and/or business, do you feel totally safe?For many drivers, the idea of getting behind the wheel each and every day can at times prove frightening.It may not be a result of their driving habits, rather the habits of countless others failing to obey the rules of the road. Even if you do feel totally safe in your car or truck, does it really feel like home when you’re in there?With Christmas just around the corner, now would be a good…See More
yesterday

Vendor
Josh Whitlatch commented on Ralph Paglia's blog post Glossary of Digital Marketing Terms, Jargon and Buzzwords
"This is an awesome post.  Very Evergreen type of Content. Useful today, tomorrow, next week, next year, etc. - Well done, Ralph.  - M1 Data & Analytics"
yesterday

Vendor
Josh Whitlatch commented on Joey Little's blog post The Big Easy Survival Guide for NADA100
"Good post, Joey - Very informative.  Appreciate it - M1 Data & Analytics"
yesterday

Influencer
Joey Little posted a blog post

The Big Easy Survival Guide for NADA100

 Chapter 1: Get Prepared It’s time to get ready for NADA100!  For the automotive industry, this is one of the BIGGEST, BADDEST events around, and that means you need to be on your toes.  A convention this big isn’t for the faint of heart—and it’s not for the unprepared.  Here’s what you need to know leading up to the biggest convention of the year: This year is…See More
yesterday
Amanda Thurman updated their profile
yesterday
Amanda Thurman posted a discussion

Are Internet Customers typically Repeat Buyers

I don't have any concrete data to support the habits of the current internet buyer, but over the last 9 years I can say that we have turned many into repeats but many are still search for the best deal when it's time to buy again, especially those who live hours away.Hypothetically, would it be possible to give an internet sales person leads for a couple of years and then have them rely on their repeat business and walk-ins to maintain their business? We are a small rural community in between a…See More
yesterday

Mobile Video Marketing Charts, Data and Infographicsfor Car Dealers

Automotive Marketing Community Photos

Loading…
  • Add Photos to ADM
  • View All

Data Driven Dealers Make More Money!

Google Adsense Generates Revenue that Helps Pay the Bills for the ADM ProCom

ADM Forum

ADM Blog Posts

Immerse Yourself in Virtual Reality for a Prosperous 2017

Posted by izmostock on December 8, 2016 at 11:00am 0 Comments

As anyone who has kept pace with technology over the last few years knows, virtual reality uses powerful computer-based setups and goggles to completely engulf a user in an experience.

In the auto space, this immersive experience takes the form of a simulated vehicle where users control what they see and explore the features and aspects that matter most to them. As dealers increasingly focus on the overall customer experience (both online and in-store) to de-commodify the purchase of a vehicle and stand out from the crowd, virtual reality has the potential to offer a unique takeaway and perspective that is difficult to find anywhere else. All while delivering better leads in less time.

   

The virtual reality…

Continue

Ready for a Trade-in? 5 Signs it is Time to Upgrade Your Car

Posted by Lizzie Weakley on December 8, 2016 at 9:57am 0 Comments

Although people commonly upgrade most of the products that they use in their daily lives regularly, many of them stubbornly refuse to upgrade their cars for various reasons that include sentimental and budget concerns. Whatever your reason, it's important to recognize that there are times when upgrading is the wisest action.



Growing Maintenance List



Many car owners hate change and ignore a growing list of maintenance issues even when those problem cause higher monthly bills then new or used car payments. They also ignore common problems that continue after repairs, such as a check engine light that never goes out and loud…

Continue

The Big Easy Survival Guide for NADA100

Posted by Joey Little on December 7, 2016 at 9:59am 1 Comment

 

Chapter 1: Get Prepared

 

It’s time to get ready for NADA100!  For the automotive industry, this is one of the BIGGEST, BADDEST events around, and that means you need to be on your toes.  A convention this big isn’t for the faint of heart—and it’s not for the unprepared.  Here’s what you need to know leading up to the biggest convention of the year:

 

  • This year is NADA’s 100-year anniversary, so for just about everyone in automotive, New Orleans is the place to be this January.  It’s going to be electric as dealers from around the country converge on the city to connect, share, and learn about everything that’s new in the industry.

 

  • AutoAlert will leading the way with innovation and industry insights, so be sure to catch my not-to-be missed…
Continue

A Simple Checklist To Prevent Employee Theft

Posted by Erik Nachbahr on December 7, 2016 at 6:47am 0 Comments

Here's a scenario that unfortunately many dealers are familiar with: your star salesperson is poached by the competition. To add insult to injury, the salesperson takes with him a list of all his--and your dealership's--former customers.

 

Now your competition is reaping the benefits of your dealership's marketing dollars. If you're lucky, that list of contacts is the only thing the salesperson took. In some cases former employees take a lot more than that.

 

In fact, right now an ex-employee could be logging into your CRM to steal leads and view your recent sales activity, and you don't even know it's…

Continue

Customers Are “Hooked On a Feeling”

Posted by Mike Gorun on December 7, 2016 at 6:09am 0 Comments

In their new book, The Intuitive Customer, authors Colin Shaw and Ryan Hamilton contend that companies that try to fight declining customer satisfaction by lowering prices are going about customer satisfaction the wrong way. Instead, they state that the magic to winning customer loyalty is based on understanding what the customer will do next.

 

An article in MediaPost, recently shared some of the basic precepts in the book, including the fact that roughly half of a customer’s buying decisions are based on how they FEEL about a company and that understanding the psychology behind why they choose a…

Continue

5 Emotional Intelligence Traits That Sell More Cars

Posted by Mike Poskey on December 6, 2016 at 3:32pm 0 Comments

One of the mysteries of the auto dealership world is why general managers and general sales managers assume that low productivity and the resulting high turnover…

Continue

Twitter Moments Now for Mobile, Pinterest Introduces Hand-Picked Showcase, & More!

Posted by Joey Little on December 6, 2016 at 9:12am 0 Comments

This Week in Social Media

 

News for the Week of December 5

 

Twitter Users Can Now Create Moments on Mobile

Not long ago, Twitter announced that all users could create Moments on the web, and now they’re offering even more.  Twitter users can now create Moments on their mobile devices.  Moments allow users to combine their favorite Tweets—their own and those of others—to share insights and perspectives on the topics of interest to them.  Simply by adding a Tweet, then clicking the downward arrow in the Tweet details, that Tweet can be added to Moments and published.  Dealerships, consider turning your on-the-lot interactions and showroom news into Moments you can use to drive engagement and capture the…

Continue

Reliability Could Be Your Dealership’s Downfall

Posted by Ujj Nath on December 6, 2016 at 6:54am 0 Comments

Not too long ago your service department could rely on seeing customers fairly frequently, but as vehicles have increased in quality, so have the OEM’s suggested service intervals – some are now as much as 15,000 miles between oil changes.

 

To put this into perspective, in the past, if a customer drove 15,000 miles annually they would visit the dealership on average five times per year. The dealership had five opportunities to recommend additional services and build relationships with the customer. You no longer can count on having as many opportunities to wow customers or pick up additional service business.

So, what do many dealers do? Increase messaging and inundate customers with phone calls, emails, texts and direct mail.

 

There seems to be a futile focus on trying to…

Continue

Automotive Technology: How to Work with the New Hot Rods of Tomorrow

Posted by Lizzie Weakley on December 5, 2016 at 4:12pm 0 Comments

There's a revolution brewing in the auto industry. For several years now, cars have been moving in the direction of better fuel efficiency with the eventual goal of becoming completely electric. However, the more exciting development is in self-driving cars. These are already hitting the streets for road testing and they promise to completely alter the way we interact with our cars.



The Movement

The self-driving car is a simple idea with complex execution. A computer controls all the movement of the car and uses sensors placed on the top, sides, front, and back to "see" the car's surroundings. It can react to signs, traffic lights,…

Continue

Innovate to Dominate the Market

Posted by Joey Little on December 5, 2016 at 9:37am 0 Comments

 

Dealerships that are winning in today’s marketplace have one thing in common.  They embrace innovation with enthusiasm.

 

Why?  Because they know that to edge out the competition and capture the attention of modern consumers, they need to consistently be a step ahead.  A step ahead of those who resist change.  A step ahead of those who insist on doing it the way it’s always been done.  A step ahead of those who are still leaning against the building and waiting for ups to wander onto the lot.  Successful dealerships have figured out that getting ahead takes drive, ambition, and a fearless willingness to innovate and give consumers what they’re looking for.

 

Innovation Drives Success

The automotive industry is known for standing at the forefront of innovation, and it’s imperative dealerships continue down this…

Continue

Google Adsense Digital Advertising Example

Automotive Marketing and Car Dealer News from AutoBlog

These 'blind' automotive world record stunts have to stop

Filed under: ,,

First it was an Alfa Giulia driven with help from a spotter, now a Nissan Juke being flung around with only cameras leading the way. It's dumb.

Continue reading These 'blind' automotive world record stunts have to stop

These 'blind' automotive world record stunts have to stop originally appeared on Autoblog on Wed, 07 Dec 2016 15:30:00 EST. Please see our terms for use of feeds.

Permalink |  Email this |  Comments

Google Blog Articles, News and More

Cast a spell with Google and Warner Bros. Pictures

Now anyone can try their hand at magic with a little help from Google and the new Warner Bros. Pictures film set in J.K. Rowling’s Wizarding World, “Fantastic Beasts and Where to Find Them.” Taking place decades before Harry Potter first arrives at Hogwarts, “Fantastic Beasts” follows the adventures of magizoologist Newt Scamander in a whole new era of the wizarding world — New York in 1926.

If you want to try being a wizard, try casting spells on your Android phone: Just say “Ok Google” followed by “Lumos” or “Nox” to turn your flashlight on and off. Try “Silencio” to silence the ringer and notifications.


You can also explore the world of “Fantastic Beasts and Where to Find Them” with Google Street View. Visit New York in 1926 as brought to life in the film, as well as the real locations today. Fans can visit MACUSA (Magical Congress of the USA); Steen National Bank, where Newt first meets Jacob Kowalski; the underground speakeasy The Blind Pig; and the magical apartment of Tina and Queenie Goldstein, two of the film’s key characters.


Once you’ve mastered charms and found the lay of the land, help Newt find his escaped beasts before they come to harm in a city already on edge from dark forces. Using our new Daydream View virtual reality headset, you can wave a wand to explore the magic of Newt’s case, a treasure trove full of everything he needs to cast spells, solve puzzles and find his beasts. The experience will be available when Daydream View goes on sale in November.


Don’t forget to share your adventures with your friends by downloading an exclusive “Fantastic Beasts” sticker pack (coming soon) in our messaging app, Google Allo. You can also watch content inspired by the wizarding world from your favorite YouTube creators starting November 1.

To start your journey and discover more magic with Newt and friends, visit g.co/fantasticbeasts. “Fantastic Beasts” is in cinemas in November.

https://1.bp.blogspot.com/-F_3E3njQK1E/WBgaOHHLNYI/AAAAAAAATOM/BK8yBWnZsOAQa7aI0cL0Hqr9h6j7sQW6ACLcB/s1600/FB_StreetView_MACUSA_04%2Bcopy.png

ADM Community Visitor Activity for Current 30 Day Period

 
 
 

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Share the Best Content w/AutoMarketing Community

Google Automotive Network Targeted Placement Ads

ADM Notes

ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Blog Post Featured

Created by Ralph Paglia Jan 16, 2009 at 10:24am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Profile Featured

Created by Ralph Paglia Jan 16, 2009 at 10:18am. Last updated by Ralph Paglia May 10, 2010.

Internet Sales Manager Resources and Blogroll

ADM Professional Community Blogroll:
1. Social Media Optimization 

3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

7. Toyota Community

8. Kia Community 

9. Toyota Social Media

10. Social Media Marketing 

11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
---------------------
Get listed on this Blogroll; send your blog title text and your blog's associated URL. Include a link to your site's page showing the ADM title text: "Automotive Digital Marketing" linked to: http://www.automotivedigitalmarketing.com to Ralph Paglia via ADM.

Follow ADM on Twitter

Automotive Marketing News

Citroen CEO explains why French brand will offer an 'SUV with a twist'

Linda Jackson has pushed to reinvent Citroen since taking the brand's helm two years ago.

Porsche campaign continues to be a winner

Porsche's dramatic look back at its most recent racing season remained on top of our weekly viral video charts.

Ford's futurist foreshadows consumer trends to watch in 2017

As the in-house futurist at Ford, Sheryl Connelly's job is to predict the future -- not necessarily about driving or cars, but about how consumer behavior is changing.

S. Korea to slap VW with record fine, pursue execs over emissions ads

South Korea will file criminal complaints against five former and current executives at VW Group's local unit and fine the automaker a record $32 million for false advertising on vehicle emissions.

Dodge considers return to NASCAR

Dodge wants to get back into NASCAR, Fiat Chrysler CEO Sergio Marchionne said on Sunday. "Yes I'd love to," he said. "I talked to Jim France (executive vice-president of NASCAR) about this just last night."

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

© 2016   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service