Automotive Digital Marketing Professional Community (ADM)
Car Dealers, Internet Sales Managers and Interactive Marketing Professionals
239 members
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After hearing about people having problems getting to the ADM Professional Community website (too many letters in the domain), I went to the queen of domain name management, Haley Paglia...
Haley pointed out the obvious, that www.AutomotiveDigitalMarketing.com (#1 Root Domain) is too many letters to type in... So, she registered the domains listed below for the ADM Community, and we pointed them to their respective sections within ADM:
Automotive News TV for March 19, 2010 The gas-price spike of 2008 followed by the economic disaster of 2009 has prompted baby boomers to re-evaluate their vehicle choices.
"It was once thought that when baby boomers could put college tuition payments and other parenting expenses behind them, they would reward themselves with expensive luxury cars," commented Edmunds.com Senior Analyst Michelle Krebs, who presented on the topic to the Seventh Annual What's Next Boomer Business Summit in Chicago today. "But that was before economic catastrophe struck. Now that their kids can't find jobs and their nest eggs have shrunk, they are rethinking everything, including their vehicle choices."
Their vehicle choices fall into a trio of sweeping categories: efficiency, lifestyle and indulgence.
----------- Ralph Paglia
The ADM Professional Community has a mission objective to provide an open source of files and resources useful in crafting a car dealer's digital marketing strategy and then executing the daily operational tactics. These tools include email templates, phone scripts, performance reporting and tracking spreadsheets, Search Engine Marketing (SEM) practices, including both paid and organic placements, along with guidance on what features and functionality make various types of automotive websites more effective. ADM seeks documented job descriptions, pay plans, bonus and incentive descriptions that members can repurpose towards managing human resources.
WHY BOTHER? Because, if we each share the insights gained from our own experiences, we raise the level of capability among all Internet Sales Managers in the auto industry... What we accomplish transcends personal gain, and becomes worthy of respect... Helping all who participate in the ADM Professional Community "experiment" be more successful, better paid and earn a greater degree of professional respect from automotive industry leaders.
Attention Dealers - It's 2010 As a G/A, I have over 40 dealers my agents work with. The Lender Company I work with is about to sign dealer #500. I share this so dealers reading don't think I h…
Started by John Fuhrman in TRAINING - Consulting Services, In-Dealership Training, Web Learning Tools, NOT Seminars or out of dealership events (see 4 categories down) 1 hour ago.
I am looking at possibly hiring a consultant to come in and help me get better results from my internet department and BDC. We have grown quickly over the last year and we need help in getting the mo…
Started by Alex Andreus in TRAINING - Consulting Services, In-Dealership Training, Web Learning Tools, NOT Seminars or out of dealership events (see 4 categories down). Last reply by Joe Webb 6 hours ago.
My Dealer went live, about 3 weeks ago, with a portal site that gives customers access to all six of our dealerships. This is something that was in the works before I started with the group. The on…
Started by Kristi Alguire in TRAFFIC - Automotive Advertising, Digital Ads, Search Marketing, Creative Assets and Techniques used to Drive Traffic. Last reply by Kristi Alguire 1 day ago.
I need some help please. I have a new car manager that refuses to be competitive in a tough Atlanta market. How can I get these customers in without using price? thanks, mike
Started by Michael Cotter in SALES MANAGEMENT or PROFESSIONAL MILESTONES - Internet Sales, BDC, Sales Team and Organizational Leadership Topics, and the awards, recognitions or special achievements you or your team has earned.. Last reply by Philip Zelinger 1 day ago.
Many of us have been deeply engaged in the social media conversation as it relates to your dealership, your business, your market, and your consumer. Those of us that have studied much about social m…
Tagged: ROI, ronsmap, blogs, facebook, vBack
Started by Ron Morrison in SOCIAL MARKETING / REPUTATION MANAGEMENT - Social Media, Web 2.0, Consumer Reviews/Ratings, User Generated Content (UGC). Last reply by David Johnson 1 day ago.
If anyone out there has heard of Sunnyvale Toyota's success, I understand the main contributor is Response Logic? - We have the option to go forward with this pretty cool email responder program - an…
Started by Amanda J. Champion in LEADS - Third Party Lead Providers, Lead Scoring Systems, Lead Bidding etc.. Last reply by Kristi Alguire Mar 19.
I saw this article on Mashable.com, in it they referenced a study that I'd like to share with everybody here and get their opinions on it. In a recent study of social media usage it is clear that co…
Started by David Johnson in SOCIAL MARKETING / REPUTATION MANAGEMENT - Social Media, Web 2.0, Consumer Reviews/Ratings, User Generated Content (UGC). Last reply by Ron Morrison Mar 19.
I just met with a sales rep from everycarlisted.com. They are new to the Minneapolis market and aparently pretty well known on both the east and west coast. They offer VIN specific SEO. I am wonde…
Started by Angela Martin in SEARCH ENGINE MARKETING (SEM) - Includes SEO and Search Advertising (PPC) Strategies, Tactics and Best Practices. Last reply by Ron Morrison Mar 19.
Having a singular source calling back each and every client who touches the dealership - whether it's through Service, Walk-in Sales, Internet Request, or Phone - demands a highly complex and tightly…
Tagged: management, Lead, BDC, CRM
Started by Tom Vann in PROCESS - CRM and lead Management Processes, Emails, Phone Scripts, BDC, Tools and Suppliers. Last reply by Catherine Edwards Mar 18.
How do I add a link from my website to my Facebook pages? I have four different fan pages.
Started by Stephen Aten in SOCIAL MARKETING / REPUTATION MANAGEMENT - Social Media, Web 2.0, Consumer Reviews/Ratings, User Generated Content (UGC). Last reply by David Johnson Mar 17.

I have had a couple people ask me to write a manual on Craigslist for Automotive Dealers and I have always shuddered at where I would start. Although, I suppose a blog is a good stepping block
… ContinuePosted by Sarah Myers on March 18, 2010 at 2:00am
Posted by Ralph Paglia on March 16, 2010 at 4:30pm — 3 Comments

Posted by Brian Hasenbauer on March 16, 2010 at 12:30pm
Posted by Ralph Paglia on March 16, 2010 at 4:00am
The last year that I sold cars, before starting a BDC, was 2003. While 7 years doesn't seem like that long it was a lifetime in technology, and if I had to do it all over again I'd do it the same way. What? That's right, I'd do it the same but I wo
Posted by David Johnson on March 15, 2010 at 9:37pm

A new study concludes that last summer's government-funded "Cash For Clunkers" program didn't hurt car sales rates in future months, and in fact did just what it set out to do: get old, low-mileage cars off the road and stimulate aut
… ContinuePosted by Tony Guarnaccia on March 15, 2010 at 7:38pm
Posted by ADP Digital Marketing on March 14, 2010 at 12:00am

15 years ago I told Ron Craft (the dealer I got my start in the car business with in 1984) “Customers
… ContinuePosted by Larry Bruce on March 12, 2010 at 9:31am — 7 Comments

Welcome to
Automotive Digital Marketing Professional Community (ADM)
IMPORTANT: Please take the time to send an email to mail@automotivedigitalmarketing.com and after sending it, go to sent messages folder, open that same message and "right click" on the email address (in Outlook). Then select "Add To Outlook Contacts" to save in your address book... Otherwise, messages from ADM will end up in your "Junk Mail" folder.
In 24 hours, open your Junk Mail folder and look for any messages from ADM... If any, then "Right Click" on the message, select "Junk Mail", then select "Add Sender's Domain to Safe Sender List" so that you will get your notifications, message alerts, invites, etc.
ADM is a network of Car Dealers, Automotive Marketing and Advertising Professionals sharing their best Internet sales strategies and tactics
Created by Ralph Paglia Jan 16, 2009 at 11:24am. Last updated by Ralph Paglia Dec. 7, 2009.
Created by Ralph Paglia May 2, 2009 at 3:32pm. Last updated by Ralph Paglia Dec. 7, 2009.
Created by Ralph Paglia Jan 16, 2009 at 11:18am. Last updated by Ralph Paglia Dec. 7, 2009.
Click above image to complete the online form to request a Search Engine Ranking Analysis of your website. This service normally costs over $200, but fee is waived for ADM members!
Liquid Motors offers dealers an Internet marketing solution designed to maximize lead generation. They create competitive advantage for dealerships by generating cost effective leads using no-cost Internet classified sites, eBay Motors, paid classified listing sites and dealer websites.
Check out Philip Zellinger's Ad Agency Online by clicking the logo above. Mr. Zellinger has been a major contributor of content to ADM and has become well known for his dealer advertising expertise and effectiveness.

AI Dealer Brian Hoecht's cutting edge technology converts site visitors into online car buying customers using an innovative shopping cart approach.
FLMdigital.com is an online enrollment form for the Ford and Lincoln Mercury Digital Advertising Program for dealers. This is a resource from Ford's Digital Marketing Team.
Follow ADM on Twitter© 2010 Created by Ralph Paglia