Automotive Digital Marketing

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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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4645 Minorca Way
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Ralph Paglia
Editor-in-Chief

Arnold Tijerina
Editor, Content Marketing 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Toyoda's 'Wild Dream' to Electrify Lineup (12/14/17)

Toyoda's 'wild dream' to electrify lineup | Hyundai, FCA mulling fuel-cell effort? | Key acquisition for Denso | A look inside Mercedes G class | What Renault sees in magazines

Shaky Future for Ford Fusion? (12/14/17)

Shaky future for Ford Fusion?; UAW rep quits GM board; EV credit saved, report says; Hyundai back in Super Bowl; How tech will change F&I; Google's top-trending auto brands.

Keeping Wrangler Boxy, Yet Breezy (12/13/17)

'Future-proof' makeover keeps Wrangler boxy, yet breezy | Dealers' inventory angst easing | Penske's 'Car People' purchase | Audi dissolves diesel task force | Conti charging into CES

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Auto Industry Marketing and Advertising News

 

Latest ADM Activity - Click "More" at bottom!


Subscriber
Black Book posted a blog post

2017 Automotive in Review Data

According to Black Book, during the three-month period between July-September, 2009, when roughly 690,000 older-model…See More
3 hours ago

Vendor
Ben Hadley posted a blog post

Are Your Vendors Using Multi-Touch Attribution? Probably Not!

Ultimately, with every marketing solution across the board, the client wants to know whether their investment is paying off and providing a good return.   If you’re a dealer, you are used to vendors providing reports measuring their performance. These reports each present their own challenges because most vendors use…See More
9 hours ago

Vendor
Bruce Wayne posted a blog post

How To Choose Your Auto Maintenance And Repair Workshops

Routine maintenance things are those recorded in your vehicle's proprietor's manual as a major aspect of the model's service plan. They are planned to keep your vehicle in top working condition. Auto Repairs are service that should be performed to settle an issue. Where you take your vehicle may rely upon what should be finished.Scheduled maintenance can be performed at any dealership; you don't need to go to the one where you purchased the vehicle. In…See More
18 hours ago
Ralph Paglia posted a blog post

Honda Dealers: Kelley Blue Book Best Buy Awards of 2018 are a Gold Mine for You!

Kelley Blue Book Best Buy Awards of 2018Value is in the eye of the beholder.For some car buyers, style and technology deliver the most bang for the buck. Others place greater importance on safety and comfort. And with so many factors to consider, no two of us are exactly alike…See More
yesterday

Subscriber
Brooke Chaplan posted a blog post

Transmission Trouble? 3 Tips To Fix It Frugally

Transmission problems are a nightmare for most car owners. Not only are they expensive, but they require the help of a specialist to fix. If you want to make sure your car can get back on the road without wiping out your savings, you might want to consider these three tips below.Buy It YourselfTransmissions absolutely don’t come cheap at the shop. Fortunately, you can save quite a bit of money if you are willing to…See More
yesterday

Subscriber
Ken Beam posted a blog post

Abandoned Shoppers...... Is anyone familiar with this product?

   Hello Adm`ers,Been quite awhile since I`ve turned to Automotive Digital Marketing for some answers, but I could really use some advice. Have any of you used Abandoned Shoppers; http://automotiveonly.com/abandoned-shoppers-platform-provides-car-dealers-website-shoppers-personal-data/ ; ?? I can`t seem to find any dealers currently using this.If so, I would love to…See More
yesterday

Subscriber
Kip Miles's blog post was featured

Your 2018 Budget: Volume and Gross Budgeting for Sales

How is your budget shaping up for 2018? Having fun yet? This is the second part in a series of blogs on how to create a budget that will help you achieve your growth goals. In Part 1, I shared tips on how to do a SWOT analysis. This installment will tackle volume budgeting and gross…See More
yesterday

Subscriber
John Sternal's blog post was featured

BIGGEST MISPERCEPTION WHEN SHOPPING FOR AN END-OF-YEAR CAR LEASE: OUTGOING MODEL YEAR IS CHEAPER

Conventional wisdom among many end-of-year car shoppers is to choose the outgoing model year in order to save a few dollars. However, an analysis by nationwide car lease marketplace, Swapalease.com, shows consumers can often get a better lease deal if they opt for the incoming model year, even in December when end-of-year…See More
yesterday

Subscriber
Mike Gorun's blog post was featured

You’re Not Going to Create Brand Loyalty with Urgency

For many marketers, most consumer messages have long been based on some sort of sense of urgency. Take dealerships, for example. Even when the customer is in the dealership, everything is about the “big sale” and the threat of “buy now or lose this deal.”   The problem is, it is no longer effective. Consumers have become numb to these…See More
yesterday

Subscriber
Ujj Nath's blog post was featured

Don’t Mess with the Center of the Universe

For some people, it’s family. For others, it’s pets. Others will maintain it’s their career, and some will point to their favorite pastime. Regardless of what anyone chooses, there is a common denominator used to keep up with their passion -- one that has become the center of the Universe for many people -- and that is a smart phone.  Have you ever…See More
yesterday
Ralph Paglia commented on Mike Gorun's blog post You’re Not Going to Create Brand Loyalty with Urgency
"Mike, thank you for such a thought provoking post... You are certainly correct when it comes to cultivating loyalty, but what about the pressure being placed on car sales people to close the deal NOW! How can sales pros balance that pressure from…"
yesterday
Ralph Paglia commented on Hassan boulamjouj's blog post Driving Like a Pro: Be Smooth
"I read your post with interest because of several experiences I have had being privileged enough to have won sales contests in the car business... Winning "Hot Laps" with professional factory-sponsored race car drives is a real eye…"
yesterday
Ralph Paglia left a comment for Bob Day
"Hello Bob! Welcome to the ADM Professional Community... Please do not hesitate to ask me any questions you may have. My cell is five-zero-five three-zero-one six-three-six-nine. We would love to see you post some content, ehrthrt it br blogs, forum…"
yesterday

Dealer
Alice Dogherty is now a member of Automotive Digital Marketing
yesterday

Subscriber
Dixie Somers posted blog posts
yesterday

Subscriber
Kip Miles posted a blog post

Your 2018 Budget: Volume and Gross Budgeting for Sales

How is your budget shaping up for 2018? Having fun yet? This is the second part in a series of blogs on how to create a budget that will help you achieve your growth goals. In Part 1, I shared tips on how to do a SWOT analysis. This installment will tackle volume budgeting and gross…See More
yesterday

Subscriber
Black Book posted blog posts
Tuesday

Subscriber
John Sternal posted a blog post

BIGGEST MISPERCEPTION WHEN SHOPPING FOR AN END-OF-YEAR CAR LEASE: OUTGOING MODEL YEAR IS CHEAPER

Conventional wisdom among many end-of-year car shoppers is to choose the outgoing model year in order to save a few dollars. However, an analysis by nationwide car lease marketplace, Swapalease.com, shows consumers can often get a better lease deal if they opt for the incoming model year, even in December when end-of-year…See More
Tuesday

Subscriber
Kara Masterson posted blog posts
Tuesday

Subscriber
Ujj Nath posted a blog post

Don’t Mess with the Center of the Universe

For some people, it’s family. For others, it’s pets. Others will maintain it’s their career, and some will point to their favorite pastime. Regardless of what anyone chooses, there is a common denominator used to keep up with their passion -- one that has become the center of the Universe for many people -- and that is a smart phone.  Have you ever…See More
Tuesday

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ADM Blog Posts

Your 2018 Budget: Volume and Gross Budgeting for Sales

Posted by Kip Miles on December 13, 2017 at 6:30am 0 Comments

How is your budget shaping up for 2018? Having fun yet?

This is the second part in a series of blogs on how to create a budget that will help you 
achieve your growth goals. In Part 1, I…

Continue

BIGGEST MISPERCEPTION WHEN SHOPPING FOR AN END-OF-YEAR CAR LEASE: OUTGOING MODEL YEAR IS CHEAPER

Posted by John Sternal on December 12, 2017 at 12:30pm 0 Comments

Conventional wisdom among many end-of-year car shoppers is to choose the outgoing model year in order to save a few dollars.

However, an analysis by nationwide car lease marketplace, Swapalease.com, shows consumers can often get a…
Continue

The 5 Safest Cars of 2018

Posted by Dixie Somers on December 12, 2017 at 11:00am 0 Comments

Are you looking for the utmost in vehicular safety but don’t want to compromise on powerful performance?

You won’t have to with the five following vehicles. All of these 2018 models are being hailed as some of the safest and most pleasant to drive autos to hit the market for the model…

Continue

5 New Technologies That Can Help Prevent Car Accidents

Posted by Dixie Somers on December 12, 2017 at 9:00am 0 Comments

When airbags reached widespread commercial use in the 1970s and 80s, they seemed liked the absolute pinnacle for driver safety.

Few could imagine that the following decades would not only see further advancements to protect drivers, but more importantly, the…

Continue

You’re Not Going to Create Brand Loyalty with Urgency

Posted by Mike Gorun on December 12, 2017 at 6:00am 1 Comment

For many marketers, most consumer messages have long been based on some sort of sense of urgency

Take dealerships, for…

Continue

Don’t Mess with the Center of the Universe

Posted by Ujj Nath on December 12, 2017 at 6:00am 0 Comments

For some people, it’s family. For others, it’s pets. Others will maintain it’s their career, and some will point to their favorite pastime.

Regardless of what anyone chooses, there is a common denominator used to keep up with their passion -- one that has become the center…

Continue

Driving Like a Pro: Be Smooth

Posted by Hassan boulamjouj on December 12, 2017 at 5:30am 1 Comment

I spend a lot of weekends at the track, either working with my friends on their cars, racing my car, or helping them race their car.

When I was younger, I was lucky enough to live next to a rally driver, and he took the time to actually teach me the basics of how to handle a car,…

Continue

Ideal Auto: 4 Tips for Finding Your Dream Car

Posted by Emma Sturgis on December 11, 2017 at 2:00pm 0 Comments

Shopping for a car can be a challenging task because of the factors involved in the selection process.

Since your preferences are the primary base upon which you make your final decision, it’s important to take your time evaluating the pros and cons of your dream…

Continue

About LIDAR and How It Enables Autonomous Vehicles to Exist

Posted by Ralph Paglia on December 11, 2017 at 1:00pm 0 Comments

LIDAR is the leader among sensor technologies that make Autonomous Vehicles possible...…

Continue

Sensata Driving Autonomous Vehicle Production and Development

Posted by Ralph Paglia on December 11, 2017 at 12:00pm 0 Comments

Sensata Showcased Their Leading Edge Sensor Technologies at Frankfurt Auto Show (IAA)…


Continue

ADM Forum

11 Car Sales Email Templates From Jazel To Boost Your Appointment Rates

Started by Ralph Paglia in PROCESS MANAGEMENT- CRM, BDC and lead Management Processes, Emails, Phone Scripts, Facility Design, Tools and Suppliers on Monday. 0 Replies

11 Brilliant Car Sales Email Templates To Boost Your Appointment RatesSometimes it feels like emails are writer’s-block magnets. You know you have to send one, but when it comes down to it, none of the words are coming to…Continue

Tags: Boost, To, Your, Appointment, Rates

We’ve innovated the car, now how about the buying experience?

Started by Ralph Paglia in TOOLS, FILES and TEMPLATE RESOURCES - Share Your Files, Apps, Spreadsheets, Email Templates, Phone Scripts, Letters, Tracking Tools, Links, etc. Nov 30. 0 Replies

OEMs, dealers and customers are dynamically redefining how they interact with each other, with consumers increasingly expecting a seamless experience across both digital and physical touchpoints, according to WEF. The article “Seamless Journeys” discusses how the development of a “data economy” would be particularly transformative for the automotive industry and how its digitization will decentralize both production and the supply chain.We’ve innovated the car, now how about the buying…Continue

Tags: about, buying, experience?, how, now

8 Typical Dealership Management Shortcomings

Started by Garry House in Uncategorized or Does Not Fit Into Any Pre-Defined Category Nov 20. 0 Replies

        ► Organizational Design                            ► Compensation Planning        ► Employer Branding                                ► Hiring and Onboarding        ► Communicating Expectations                  ► Performance Management        ► Career Path Planning                             ► Leadership DevelopmentThese are the core elements of the consultancy in which Garry House & Associates specializes today. Woven together, these eight components represent the foundation of…Continue

New Firefox Quantum. Is It Fast? Is It Good?

Started by Ralph Paglia in TOOLS, FILES and TEMPLATE RESOURCES - Share Your Files, Apps, Spreadsheets, Email Templates, Phone Scripts, Letters, Tracking Tools, Links, etc. Nov 17. 0 Replies

The new Firefox. Fast for good.Today we’re thrilled to introduce you to our brand new browser — Firefox Quantum.What you’ll notice first is that the new Firefox is blazing fast. In fact, you’ll enjoy speeds up to twice as fast as a year ago. It’s also more powerful. We’ve rebuilt Firefox from the ground up to focus on how you use the Web today to watch, listen, create…Continue

Tags: Is It Good, Is It Fast, Quantum, Firefox, New

Confirm and Cultivate Your HVA

Started by Garry House in PROCESS MANAGEMENT- CRM, BDC and lead Management Processes, Emails, Phone Scripts, Facility Design, Tools and Suppliers. Last reply by Vicki D. Casey Nov 15. 2 Replies

Your Highest-Value Activity (HVA) will drive your greatest incremental profit!And most retail automotive management professionals acknowledge that the largest potential profit improvement can be achieved by generating additional vehicle sales department gross. So, I have recently made a point to ask my dealer-clients, their CFOs, their GMs, and their sales managers:“How do you…Continue

Tags: HVA, Your, Cultivate, and, Confirm

Toyota Social Media Marketing Strategy and Effectiveness

Started by Ralph Paglia in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC). Last reply by Vicki D. Casey Nov 15. 1 Reply

Toyota Social Media Marketing BreakdownSure America might be known for making the automobile an everyday part of our modern life, but that hasn’t kept other countries from adding their own personal spin on our beloved horseless carriages. Guided by the Japanese principle of Kaizen  (essentially making continual small improvements to business processes),…Continue

Tags: Strategy, Toyota, Social, Media, Marketing

Understanding Customer Intent

Started by Colin Forrest in WEBSITE CONTENT - How to Get Visitors to Interact, Engaging Content, Driving Increased Website Visitor-to-Dealer Contact Conversion Rates. Last reply by Vicki D. Casey Nov 15. 1 Reply

Understanding customer intent has traditionally been separated into three main categories of internet searches, NIT -  Navigational, Informational, and Transactional. For many automotive dealers, as sales commonly occur in brick-and-mortar showrooms, it may be difficult for such companies to understand what they can do to improve their online visibility so that it has tangible…Continue

Tags: Intent, Customer, Understanding

Why is it important to differentiate between mobile and desktop in SEO?

Started by Susan Daigle in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices. Last reply by Colin Forrest Nov 2. 2 Replies

Distinguishing clearly between the mobile platform and the desktop platform is of paramount importance when it comes to search engine optimization. More specifically, mobile platform has not just influenced the way businesses used to represent themselves over the internet but, it has entirely changed the concept of online branding. Now SEO experts…Continue

Tags: and, mobile, desktop, in, SEO?

Car Buyer Myth Busters from PERQ

Started by Ralph Paglia in WEBSITE CONTENT - How to Get Visitors to Interact, Engaging Content, Driving Increased Website Visitor-to-Dealer Contact Conversion Rates. Last reply by Vidushi Jain Oct 20. 1 Reply

5 Key Car Buyer Myths and Realities Myth……Reality!1.     By the time consumers reach a dealership website, they are ready tomake a purchase.76% of dealership website users say they are not ready to buy (30% are at the beginning and 46% in the middle), while dealers are only optimizing websites for those who are…Continue

Tags: from, PERQ, Busters, Myth, Buyer

Driving traffic with Reputation Marketing

Started by Chris Snellgrove in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic Oct 2. 0 Replies

Reputation Sensei combines brand marketing and reputation management to help businesses build, manage, protect and market their online reputation to the 91% of people that look at online reviews and reputation before making a purchasing decision. Digital Media Nation Drives Trust and Referrals with the Launch of Reputation Sensei Peachtree Corners, GA, September 18, 2017 --(PR.com)-- Digital Media Nation, a marketing agency specializing in reputation, social media and video marketing officially…Continue

Tags: marketing, reputation

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3 Digital Marketing Trends to consider in 2018

In 2018, there are a number of trends we come across coming down the line that could prove fruitful if done in the correct way. Let's explore 6 of these in more detail.

1) Machine Learning

97% of business market leaders feel the future of marketing will consist of clever human marketers working in collaboration with machine learning-based automation entities.…



Time:December 5, 2017 at 6pm to December 5, 2018 at 7pm
Location:Australia
City/Town:Melbourne
Website or Map:http://www.exactdrive.com/vid…
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Automotive Marketing News

Mini goes minimalist with retooled logo

The new design, by Berlin ad agency KKLD, will be visible on all Mini models as of March 2018.

Hyundai ad firm buys Kia's longtime U.S. agency

Seoul-based advertising agency group Innocean has bought independent creative agency David and Goliath, a deal that unites two companies known for their work with South Korean automakers.

Hyundai returns to roster of Super Bowl advertisers

Hyundai, which ran a post-game Super Bowl ad last season, has secured ad time during the 2018 game.

Many consumers ready to complete vehicle purchase online, survey finds

Nearly half of consumers surveyed by Chase said they were comfortable completing their entire vehicle purchase online. That statistic bodes well for the bank's Chase Auto Direct digital car-shopping and financing tool.

Renault preps for hands-free cars by buying stake in French publisher

Renault said its purchase of a stake in a publishing company is a first among automakers. The move comes as car companies look for ways of keeping drivers entertained while their vehicles drive themselves.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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