Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Sergio on Hugs, Deals, 'Schmucks' (8/31/15)

Sergio on hugs, deals and 'schmucks'; Analyst: Friendly GM merger unlikely; Spicier Acura sedans?; Pining for Honda S660; Wholesale used prices dip below $10K.

Marchionne Digs In on GM Pursuit (8/31/15)

Marchionne: Alliance with GM would bring 'cataclysmic changes'; Jeep hackers join Uber; Suzuki, VW split; '17 Town & Country; Snyder: Calendar comeuppance.

Stein: Wild Week on Wall Street (8/28/15)

Stein: Wild week on Wall Street; Pickup spiffs pick up, Ford sales rise predicted; Military deal aids GM; Bosch's big battery buy; Ferrari back in India.

Smart ForTwo Gets U.S. Twist (8/28/15)

Smart ForTwo gets U.S. twist; Hyundai Accent changes; Tesla tries PayPal idea; Mazda's new retail look; In-car ID theft risk?

Keeping Drivers on a Long Lease (8/27/15)

Surge in longer car leases; Sergio to run Ferrari?; Photos of redesigned Kia Sportage; Dodge Barracuda creates a buzz; Challenger companion?

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Recharge Wrap-up: Shell Eco-Marathon 2016, Apple poaches Tesla Autopilot expert

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Apple adds Tesla engineer to its autonomous driving tech team. Salvador Duran joins Trulli Formula E. Shell Eco-Marathon 2016, registrations begin. Fuels America ad targets President Obama on RFS.

Continue reading Recharge Wrap-up: Shell Eco-Marathon 2016, Apple poaches Tesla Autopilot expert

Recharge Wrap-up: Shell Eco-Marathon 2016, Apple poaches Tesla Autopilot expert originally appeared on Autoblog on Mon, 24 Aug 2015 18:28:00 EST. Please see our terms for use of feeds.

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Toyota turns lemonade into hydrogen fuel for Mirai

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The third in Toyota's Fueled by Everything campaign for the Mirai hydrogen fuel cell sedan features Nikki Glaser talking up the energy possibilities in leftover lemonade.

Continue reading Toyota turns lemonade into hydrogen fuel for Mirai

Toyota turns lemonade into hydrogen fuel for Mirai originally appeared on Autoblog on Sun, 23 Aug 2015 09:02:00 EST. Please see our terms for use of feeds.

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Recharge Wrap-up: Audi 'Plugging In' video, Citroen e-Mehari rumors

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Audi celebrates Plugging In with the Newport Folk Festival. Tesla Firmware 7.0 image surfaces. IRS publishes biodiesel tax credit notice. Will C4 Cactus-based Citroën e-Mehari debut at Frankfurt?

Continue reading Recharge Wrap-up: Audi 'Plugging In' video, Citroen e-Mehari rumors

Recharge Wrap-up: Audi 'Plugging In' video, Citroen e-Mehari rumors originally appeared on Autoblog on Fri, 21 Aug 2015 17:56:00 EST. Please see our terms for use of feeds.

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Latest ADM Activity - Click "More" at bottom!

Lisa Gormley and Ralph Paglia are now friends
5 hours ago
Thomas Morris's blog post was featured

Is your dealership a PowerDealer? You should be. Here's why:

What is PowerDealer?In addition to being where I work, PowerDealer is an app that is best described as Web-based dealer management software that provides car dealers with access to their own dealership's retail transaction data, alongside those same data points aggregated from over 11,000 dealerships in North America.Besides your own dealership, or…See More
5 hours ago
Joseph Little's blog post was featured

Mobile Marketing Mysteries Solved

Defining and Attracting Your Mobile ConsumerMore people in the world own smartphones than toothbrushes, so if your dealership isn’t already taking notice of the impact mobile marketing has on today’s shoppers, it’s time to sharpen the focus and zero in on how technology and convenience are changing…See More
5 hours ago
Mark Thompson's blog post was featured

3 Benefits of Learning SEO Fundamentals

When it comes to investing in other people’s businesses, you have to consider some factors before agreeing on anything. Some of the factors include things such as the benefits that you stand to gain from the business relationship.Search Engine Optimization might prove to be quite a hard task and that is why…See More
5 hours ago
Joseph Little posted a blog post

Mobile Marketing Mysteries Solved

Defining and Attracting Your Mobile ConsumerMore people in the world own smartphones than toothbrushes, so if your dealership isn’t already taking notice of the impact mobile marketing has on today’s shoppers, it’s time to sharpen the focus and zero in on how technology and convenience are changing…See More
6 hours ago
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8 hours ago
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Recap of " The Recruiter" Help Wanted Automotive Episode 11

Recap of " The Recruiter" Help Wanted Automotive http://www.automaxrecruitingandtraining.com/ From when to hire, proper titles in help wanted ads, using the ...
8 hours ago
savita kashyap liked Dawnrichard's blog post Cars & Maintenance: How to Avoid Issues
15 hours ago
Dawnrichard posted a blog post

Cars & Maintenance: How to Avoid Issues

Cars can be of trouble, especially if we fail to take care of them. Like any other machine, they need proper maintenance for them to work properly. For all the practical reasons, it’s going to be more than inconvenient for you to get stuck on the road, as cars can be stubborn and at times just won’t start.Malfunctioning of any part can cause your driving experience to go haywire. This is why it is important to be careful. If reports are to be believed, most people experience car issues during…See More
15 hours ago
Thomas Morris posted a blog post

Is your dealership a PowerDealer? You should be. Here's why:

What is PowerDealer?In addition to being where I work, PowerDealer is an app that is best described as Web-based dealer management software that provides car dealers with access to their own dealership's retail transaction data, alongside those same data points aggregated from over 11,000 dealerships in North America.Besides your own dealership, or…See More
yesterday
Mark Thompson posted a blog post

3 Benefits of Learning SEO Fundamentals

When it comes to investing in other people’s businesses, you have to consider some factors before agreeing on anything. Some of the factors include things such as the benefits that you stand to gain from the business relationship.Search Engine Optimization might prove to be quite a hard task and that is why…See More
yesterday
Stacey Bargar liked Joseph Little's blog post This Week in Social Media – Week of 8.24.15
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"What do dealers look for in a vendor? My thought is quality product and great customer service. What else?"
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abiola bawuah left a comment for Mark Leishear
"Good Day,How is everything with you, I picked interest on you after going through your short profile and deemed it necessary to write you immediately.I have something very to you,but I found it difficult to express myself here, since vital to…"
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abiola bawuah left a comment for Jasen Rice
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abiola bawuah left a comment for Jasen Rice
"Good Day,How is everything with you, I picked interest on you after going through your short profile and deemed it necessary to write you immediately.I have something very to you,but I found it difficult to express myself here, since vital to…"
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abiola bawuah left a comment for Mike Esposito
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abiola bawuah left a comment for Jeff Glackin
"Good Day,How is everything with you, I picked interest on you after going through your short profile and deemed it necessary to write you immediately.I have something very to you,but I found it difficult to express myself here, since vital to…"
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Is your dealership a PowerDealer? You should be. Here's why:

Posted by Thomas Morris on August 30, 2015 at 5:30am 0 Comments

What is PowerDealer?

In addition to being where I work, PowerDealer is an app that is best described as Web-based dealer management software that provides car dealers with access to their own dealership's retail transaction data, alongside those same data points aggregated from over 11,000 dealerships in North America.

Besides your own dealership, or your dealer group's multiple roof-tops, car dealers and authorized managers can see how their store compares with other dealerships by franchise. The performance metric comparisons provided by the PowerDealer dashboard are the single most accurate management performance benchmarks in the auto industry. They are based on more than 117 million new and used vehicle sales, with the numbers and data points…

Continue

Mobile Marketing Mysteries Solved

Posted by Joseph Little on August 31, 2015 at 2:26pm 0 Comments

Defining and Attracting Your Mobile Consumer

More people in the world own smartphones than toothbrushes, so if your dealership isn’t already taking notice of the impact mobile marketing has on today’s shoppers, it’s time to sharpen the focus and zero in on how technology and convenience are changing the way consumers are shopping.  Businesses across the globe know that adapting and changing along with consumers is key when it comes to being successful, and everyone knows that today’s market is fast-moving and continually changing.  In order to compete and grab the attention of potential customers, you’ll need to reach them where they are shopping and researching—and the statistics tell us shoppers are increasingly using their mobile devices to help…

Continue

3 Benefits of Learning SEO Fundamentals

Posted by Mark Thompson on August 30, 2015 at 9:02am 0 Comments

When it comes to investing in other people’s businesses, you have to consider some factors before agreeing on anything. Some of the factors include things such as the benefits that you stand to gain from the business relationship.



Search Engine Optimization might prove to be quite a hard task and that is why it is wise that whenever you need help with optimization, you hire a professional SEO to help you out. Most people are not honorable and it at times reflects in their business, it is therefore wise for you to always be capable of telling what is going on. Learning the theory of the optimization process is an added advantage since it will protect you from being duped by any SEO company. It is also advisable that you try and get this training from SEO…

Continue

Are You a PowerDealer? Numbers Reveal The Truth

Posted by Ralph Paglia on August 26, 2015 at 11:00am 0 Comments

The Power In Numbers

Written by Barry Courter

J.D. Power’s Power Information Network and PowerDealer are giving dealers the data they need to stay competitive in the marketplace.

Want to know whether young girls aged 12 to 16 prefer Coca-Cola in a bottle or in a can? You can bet Coke bottlers know that info and a whole lot more, and armed with that information they create entire marketing strategies.

Since 1993, researchers at J.D. Power and the Power Information Network (PIN) have been striving to compile and make available to manufacturers and dealers that level of research data in order to help them do a better job, not only on a daily basis, but also in planning week-to-week or month-to-month strategies.

“Coke knew more about a 20-ounce bottle or can of Coke than some of the manufacturers knew about a $15,000 or $20,000…

Continue

Best Practices For Gaining New Business

Posted by Paul Potratz on August 29, 2015 at 9:00am 0 Comments

Our team has outlined 10 tips, tricks, and best practices for sales and gaining new business.

  1. Don’t Hear; Listen: Most times, your prospective client will clue you in on exactly what they need.  It is important that you listen to what they are saying and look beyond your immediate scope to identify your prospective client’s true underlying needs.
  2. The Oversell: There is a fine line between being a good salesperson, and a pushy, obnoxious salesperson.  Ensure that you are providing exactly what your client needs, and not what YOU need. We understand the pressure that surrounds sales, but making a prospective client feel like they are not being heard can be the death of a sale.
  3. Preparation Is Key: Regardless of what you are trying to sell, make sure that…
Continue

5 Ways Car Dealers Can Stand Out on Facebook

Posted by Mark Frost on August 28, 2015 at 1:00pm 0 Comments

Stand Out on Facebook

One of the most difficult things businesses seem to struggle with in the their online marketing efforts is social media. While it's not new by the web's standards, businesses have only just begun to tap into its true potential over the last couple of years.

In the automotive industry, car dealers who previously questioned the value of automotive social media marketing are beginning to understand its value. With Facebook becoming a great advertising platform, on top of a platform to connect with customers and brand your business, car dealers have an opportunity to  sell more cars for a fraction of what it would normally cost.

Let's take a look at ways dealerships can stand out on Facebook.

Stop Self-Promoting and Give the People What…

Continue

72% of Marketers Say Social Media Helps Build Loyal Fans

Posted by Joseph Little on August 28, 2015 at 9:57am 0 Comments

#72 of 99 Things to Know About Social Media with MotoFuze VP of Social Strategy, Joey Little

Smart businesses everywhere are using social media to help them build and improve their fan bases in order to increase brand awareness and boost sales.  So what makes them so smart? They know social media is where it’s at for companies that want to quickly reach the most people and earn word-of-mouth marketing.  A heavy majority of marketers—72% in fact—say social media helps them develop loyal fans and keep their businesses top of mind in the marketplace.  So when it comes to earning the trust of potential shoppers, one of your goals should be to gain online visibility for your dealership and…

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How Retaining Customers Will Increase Sales

Posted by Paul Potratz on August 28, 2015 at 9:30am 0 Comments

No doubt you have heard the saying “happy wife, happy life”, right? Of course, I think we all have. The same concept holds true for your customers. We live in an age where word of mouth, reviews, and referrals can make or break a company. When you make a customer happy, your chances of them coming back time and again will increase. Which, in turn, will cause them to recommend you to their friends and family.

Excellent customer service is a big part of keeping a customer coming back in the future. Unfortunately many people brush it off when the staff gives subpar service, or, butts heads with a customer. Eventually, the staff forgets the incident happened. We need to remember; the likelihood of your client forgetting is slim to none. The likelihood of them turning to social media to complain…

Continue

Developing Content To Generate Sales

Posted by Paul Potratz on August 28, 2015 at 7:57am 0 Comments

Many dealers aren't taking advantage of using content as a way to generate sales. On this week’s episode of Hard Facts, Samantha is covering how you can start implementing action items that will not only increase the resourcefulness of your site but will increase your SEO as well. 

Transforming Angry Customers into Satisfied Ones

Posted by Paul Moran on August 28, 2015 at 5:30am 1 Comment

An interesting study has been going on for the last 6 month over at Twitter. As it was increasingly seeing users use the platform for brand interactions, the company decided to see just how much of an impact those interactions had. Users were identified that had at some point interacted with a brand’s Twitter account for customer service and 14,000 were surveyed. The results were actually quite amazing.

 

According to Twitter, when brands interacted with users in a personalized manner, 20 percent of those users were more likely to reach a resolution, while 25 percent were more likely to be satisfied.

 …

Continue

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Automotive Marketing and Car Dealer News from AutoBlog

Recharge Wrap-up: Shell Eco-Marathon 2016, Apple poaches Tesla Autopilot expert

Filed under: , , , , , , , ,

Apple adds Tesla engineer to its autonomous driving tech team. Salvador Duran joins Trulli Formula E. Shell Eco-Marathon 2016, registrations begin. Fuels America ad targets President Obama on RFS.

Continue reading Recharge Wrap-up: Shell Eco-Marathon 2016, Apple poaches Tesla Autopilot expert

Recharge Wrap-up: Shell Eco-Marathon 2016, Apple poaches Tesla Autopilot expert originally appeared on Autoblog on Mon, 24 Aug 2015 18:28:00 EST. Please see our terms for use of feeds.

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Google Blog Articles, News and More

Android Wear now works with iPhones

When you wear something every day, you want to be sure it really works for you. That’s why Android Wear offers countless design choices, so you can find the watch that fits your style. Want a round watch with a more classic look? Feel like a new watch band? How about changing things up every day with watch faces from artists and designers? With Android Wear you can do all of that. And now, Android Wear watches work with iPhones.

Android Wear for iOS is rolling out today. Just pair your iPhone (iPhone 5, 5c, 5s, 6, or 6 Plus running iOS 8.2+) with an Android Wear watch to bring simple and helpful information right to your wrist:

  • Get your info at a glance: Check important info like phone calls, messages, and notifications from your favorite apps. Android Wear features always-on displays, so you’ll never have to move your wrist to wake up your watch.
  • Follow your fitness: Set fitness goals, and get daily and weekly views of your progress. Your watch automatically tracks walking and running, and even measures your heart rate.
  • Save time with smart help: Receive timely tips like when to leave for appointments, current traffic info, and flight status. Just say “Ok Google” to ask questions like “Is it going to rain in London tomorrow?” or create to-dos with “Remind me to pack an umbrella.”


Today, Android Wear for iOS works with the LG Watch Urbane. All future Android Wear watches, including those from Huawei (pictured above), Asus, and Motorola will also support iOS, so stay tuned for more.

Dr. Seuss once said: “Today you are You, that is truer than true. There is no one alive who is Youer than You.” We agree. So whoever You are, and whatever You like—Android Wear lets you wear what you want.

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ADM Professional Community Founder Dedication Message

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Internet Sales Manager Resources and Blogroll

ADM Professional Community Blogroll:
1. Social Media Optimization 

3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

7. Toyota Community

8. Kia Community 

9. Toyota Social Media

10. Social Media Marketing 

11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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Automotive Marketing News

Enzo Ferrari's Hollywood horsepower

There's something irresistible about the life of Enzo Ferrari that continues to fascinate filmmakers.

Musk takes page from PayPal with Tesla Model S referral offer

Elon Musk reached back to his days at PayPal for Tesla's first-ever incentive offer. Anyone who orders a new Model S sedan before Oct.

Tesla Model S breaks Consumer Reports' test scale

Tesla's high-performance Model S P85D scored a 103 on Consumer Reports' ratings scale meant to top out at 100, forcing the magazine to recalibrate its ratings.

Hyundai concept will showcase brand's performance credentials

Hyundai is trying to burnish its performance credentials and will unveil an 'ultimate concept car' at next month's Frankfurt auto show that expands on the company's sporty N subbrand and showcases racing design.

New car technologies often unused by drivers, J.D. Power finds

A new study from J.D. Power suggests that automakers are investing billions into technologies that a considerable number of drivers aren't using. J.D.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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