Automotive Digital Marketing ProCom

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Benefits of ADM Professional Community Membership:

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Trump Takes Aim at U.S. Trade Deals (1/20/17)

Trump takes aim at U.S. trade deals; Ford's $3 billion pension loss; CEO: Volvo IPO an option; Feds pick driverless-car test sites; RAV4's 'odd couple' ads; VW embeds Alexa tech.

Trump, Trade, Confidence and CARB (1/20/17)

Autos and Trump: Ghosn talks consumer confidence, Germany insists on trade compliance, Calif. digs in on EVs; BMW design chief leaving?; 13 automakers issue Takata inflator recalls.

Fatality Probe Finds No Tesla Defects (1/19/17)

Fatality probe finds no Tesla defects; More Mexico output predicted; Toyota, Nissan undeterred in UK; Maserati salesman dies after Facebook Live video; Dodge 'Demon' tease.

Winterkorn Apologizes, Defends Tenure (1/19/17)

Winterkorn apologizes, defends VW tenure; Report: Takata bidders seek restructuring in Japan; EPA nominee pledges to review ruling; Hyundai's on-the-fly ad; Future role of brands.

Supplying Jobs by Shifting Into Park (1/18/17)

How GM creates supply jobs by shifting into park; SEC fines GM; Amazon patents tech for autonomous commutes; Jag E-Pace spied; Mini Countryman gets the Works; Loyalty awards.

Top 5 Most Popular Automotive Marketing Videos of Past 30 Days

1. Merry Christmas 2016

Added by Kim Clouse on December 25, 2016

2. "I want to think it over "

Added by Chris Younggren on November 14, 2016

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Top 5 Most Popular Automotive Marketing Photos of Past Month

NADAboothart_0117

by Jim Leman

Social Media Image Sizing Cheat Sheet

by Ralph Paglia Supplied by Matt Banner at OnBlastBlog.com as seen on Forbes, Entrepreneur & The Huffington Post... Learn how to grow your dealership's blog traffic by over 312% and see this original infographic at: http://www.onblastblog.com/social-media-cheat-sheet/

Custom Followup Is Key

by Aubrey Hankins Recently, CRMSuite performed a survey on 50 random dealerships nationwide. The survey was based on the ability of the dealership to provide prospects with custom follow-up messages via email/voicemail. The results show, out of the 50 dealerships, only 9 dealerships sent custom emails/voicemails. It's time to customize customer followup. It starts with the CRM.

SMS Marketing Facts Infographic (Text Messaging)

by Ralph Paglia SMS Marketing Facts Infographic (Text Messaging)

SearchOptics MobileFirst Infographic

by Ralph Paglia SearchOptics MobileFirst Infographic

Auto Industry Marketing and Advertising News

Lego Batman stars in Chevy's latest 'Real People, Not Actors' commercial

Filed under:

Chevy adds Batman to its latest Real People, Not Actors ad. The focus group's reaction to the Lego Batmobile isn't what the caped crusader had in mind.

Continue reading Lego Batman stars in Chevy's latest 'Real People, Not Actors' commercial

Lego Batman stars in Chevy's latest 'Real People, Not Actors' commercial originally appeared on Autoblog on Sun, 15 Jan 2017 13:55:00 EST. Please see our terms for use of feeds.

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Influencer
Tom Gorham liked Ujj Nath's blog post Your Service Competition isn’t Other Dealers – It is Joe across the Street
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Steve Stauning left a comment for Ralph Paglia
"Glad to be here! Looking forward to good discussions that move the industry forward."
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sara callahan liked Ujj Nath's blog post Your Service Competition isn’t Other Dealers – It is Joe across the Street
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Progressive Retail Episode 23 Circle of Execution

On today’s show Cory discusses the Execution Circle as part of the 7 circles of internet sales success. Cory's weekly show on CBT Automotive News. Original A...
Friday

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Paul Potratz posted a blog post

Will you be at the trade show?

Are you planning on going to a trade show this year? So many times we go to trade shows because people tell us it'd be a great opportunity. But first, you need to decide if it's really going to be worth it.Watch this week's Hard Facts to get information on how to maximize the value of your next trade show.We’d love to hear what you have to say. Comment below and follow us on Facebook.Website: http://www.ppadv.comFacebook:…See More
Friday

Vendor
Ujj Nath posted a blog post

Your Service Competition isn’t Other Dealers – It is Joe across the Street

Customers generally get their vehicle serviced close to home or work. Dealers are lucky that customers feel they should bring their new cars back to the same store when there are warranty issues. They have that warranty period to develop the customer’s loyalty. That is, UNLESS their customer has a bad experience. After the warranty period is…See More
Friday
Rahul Paul posted a blog post

How Automotive Marketing Can Boost Your Business Authority and Sales

Back then when the car industry was still green and coming up, most dealers didn’t have to do much to make their presence felt by their customers. They were making sales after sales by doing little or nothing. However, the rules have changed in recent times and there is need for everyone in the industry to sit and embrace this new wave of change…See More
Friday

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Devin Koskan updated their profile
Thursday

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Hannah Philpott posted events
Thursday

Influencer
sara callahan liked Devin Koskan's blog post Consumers Now Shop Online. Is YOUR Dealership Ready?
Thursday

Dealer
Devin Koskan posted a blog post

Consumers Now Shop Online. Is YOUR Dealership Ready?

Car sales today are a whole different process from how it was in the past. A few years ago it was pretty much a given that buying a car could easily encompass most of the day. In addition, little information was available to the consumer and the dealer had the upper hand in negotiations. As the Internet has grown and evolved, and…See More
Thursday

Influencer
Timmy D. James posted a blog post

Video Marketing: Sell, Don’t Tell.

Why are we obsessed with television and movies? Because, just like books, they have the ability to capture our attention and transport us into fictional situations and universes. Regardless of whether the movie or television show is fiction or non-fiction, this is an engaging way to tell a story that we’re interested in hearing and…See More
Thursday

Influencer
Paul Schnell liked Josh Whitlatch's blog post 2017 NADA Checklist
Wednesday

Influencer
Anne Fleming posted a blog post

Top 17 Items on Womens New Years Wish List

Below are the top 17 items on women’s New Year’s list when it comes to car dealerships and the service drive for 2017. Here’s an opportunity to add some new options to market and engage to the growing car drivers and buyers and expand your business.At The Dealership1. Buying a car in a relaxed, zero pressure environment. 2. Child care made available during the test drive and negotiation process. 3. A 3-day return program which instills a boost of buyer confidence. 4. Sales advisors with high…See More
Wednesday
Chris Miller posted a blog post

Why Recalls Won’t Ever Go Away: Part 1

Recalls have reached epidemic levels and stretch the resources of everyone involved – dealers, manufacturers and parts suppliers – as well as the patience of consumers faced with a recall, or who contemplate the purchase of a new or pre-owned vehicle. While it may be tempting to imagine a world where recalls aren’t such a burden to…See More
Wednesday

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Andy Lam liked Eliana Raggio's profile
Wednesday

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ADM Blog Posts

How Automotive Marketing Can Boost Your Business Authority and Sales

Posted by Rahul Paul on January 20, 2017 at 2:00am 0 Comments

Back then when the car industry was still green and coming up, most dealers didn’t have to do much to make their presence felt by their customers.

They were making sales after sales by doing little or nothing. However, the rules have changed in recent times and there is need for everyone in the industry to sit and embrace this new wave of change which is all about automotive marketing.

Automotive marketing is the answer to your marketing problems.

You may be wondering why this statement has been made. It is because most companies are using it to stay ahead in the game and if you don’t adopt it, there is every reason to believe that you may just be left behind in no time by your…

Continue

Will you be at the trade show?

Posted by Paul Potratz on January 20, 2017 at 11:30am 0 Comments

Are you planning on going to a trade show this year?

So many times we go to trade shows because people tell us it'd be a great opportunity. But first, you need to decide if it's really going to be worth it.

Watch this week's Hard Facts to get information on how to maximize the value of your next trade show.

We’d love to hear what you have to say. Comment below and follow us on Facebook.

Website: http://www.ppadv.com

Facebook: http://www.facebook.com/PotratzAdvert...…

Continue

Your Service Competition isn’t Other Dealers – It is Joe across the Street

Posted by Ujj Nath on January 20, 2017 at 6:00am 0 Comments

Customers generally get their vehicle serviced close to home or work.

Dealers are lucky that customers feel they should bring their new cars back to the same store when there are warranty issues. They have that warranty period to develop the customer’s loyalty. That is, UNLESS their customer has a bad experience. After the warranty period is over, if they don’t wish to service at a franchised dealer (often due to the perception that dealers are more expensive) the customer will go to the most convenient independent service repair shop.

 …

Continue

Consumers Now Shop Online. Is YOUR Dealership Ready?

Posted by Devin Koskan on January 19, 2017 at 5:04am 0 Comments

Car sales today are a whole different process from how it was in the past. A few years ago it was pretty much a given that buying a car could easily encompass most of the day. In addition, little information was available to the consumer and the dealer had the upper hand in negotiations.

 

As the Internet has grown and evolved, and as information has become increasingly accessible, the playing field has leveled for consumers. In fact, in many cases it is the consumer that now has the upper hand. The rise of third-party shopping portals, availability of incentive and rebate information, and the expansion of consumer choice, means consumers no longer have to shop close to home. They now have their choice of dealerships across the nation. It is not uncommon for consumers to purchase vehicles from a…

Continue

Video Marketing: Sell, Don’t Tell.

Posted by Timmy D. James on January 19, 2017 at 4:47am 0 Comments

Why are we obsessed with television and movies? Because, just like books, they have the ability to capture our attention and transport us into fictional situations and universes.

 

Regardless of whether the movie or television show is fiction or non-fiction, this is an engaging way to tell a story that we’re interested in hearing and also seeing. TV, movies and video make stories come alive in ways that connect with our emotions – whether through fear, sympathy, action or drama.

 

But what if you went to a movie and rather than watching the story of a young farm boy transforming into a hero by blowing up a huge space station, you were presented with only the facts. Just an outline or bullet-points. That wouldn’t be very engaging, would it?

 

Video marketing is no…

Continue

Why Recalls Won’t Ever Go Away: Part 1

Posted by Chris Miller on January 18, 2017 at 8:29am 0 Comments

Recalls have reached epidemic levels and stretch the resources of everyone involved – dealers, manufacturers and parts suppliers – as well as the patience of consumers faced with a recall, or who contemplate the purchase of a new or pre-owned vehicle. While it may be tempting to imagine a world where recalls aren’t such a burden to dealers and customers, the fact is, recalls are here to stay.

 

Consider these facts:

  1. The reason it takes so long to get an airbag to replace those recalled Takata units is that suppliers simply do not have enough capacity to deliver. Takata was (and still is) the primary supplier and manufacturer of airbags in the United States. One main reason for slow parts fulfillment is that Takata continues to manufacture airbags as replacements for recall repairs…
Continue

Get Ready: Artificial Intelligence is Coming to Your Dealership

Posted by Erik Nachbahr on January 18, 2017 at 6:49am 0 Comments

If you watched any TV over the holidays, you probably saw the commercials for Amazon Echo, affectionately known as Alexa, and for Google Home. These devices employ Artificial Intelligence (AI) to learn voice commands and perform tasks such as controlling smart home appliances, answering questions, placing orders online, playing music and more.

 

Right now these AI devices are meant for personal, at-home use. But in 2017, I predict we'll see new and more AI technologies being adopted in the workplace--including in dealerships! Here are three ways AI may impact your dealership in the coming year.

 …

Continue

Why Your Star Performers Shouldn't Automatically Become Managers

Posted by Mike Esposito on January 18, 2017 at 6:28am 0 Comments

It's a pretty common scenario; your best performing salesperson also happens to be ambitious. A management position opens up and the salesperson lobbies hard. It's difficult to deny this person; they've worked hard and made your dealership a lot of money. So do you automatically promote them?

 

Maybe...maybe not. It really depends on the type of person they are, and the type of person you want in a leadership position at your dealership. Great managers have certain skills, and great salespeople have certain skills. Sometimes those skills conflict.

 

Let's take a look at some of the traits that nearly every great…

Continue

How Is Your Business Making a Difference? Your Customers Want to Know.

Posted by Mike Gorun on January 17, 2017 at 5:32am 0 Comments

Dealerships are well known for their involvement and participation with local communities and many different charities. From sponsoring little league teams, to larger charity initiatives, dealerships have supported and given back to the communities they serve for a very long time.

 

Cause-based efforts have become increasingly important to consumers, especially to the younger consumers now joining the spending force. For example, General Mills’ “Box Tops for Education” initiative. Founded in 1996, the brand has raised over $719 million nationwide. Of course, the schools themselves aren’t out buying all of these products, the consumers are.

 

While it is certainly distasteful to always “toot your horn” about how great and…

Continue

2017 NADA Checklist

Posted by Josh Whitlatch on January 16, 2017 at 12:30pm 0 Comments

Ok, so you have known about the 2017 NADA Show for quite some time now, yet you find yourself freaking out a day before you leave. No worries, we have all been there. Register to Attend here!

FROM THE OFFICE

First and foremost, let's think about what you will need to get from the office. Some things will be accessible via E…

Continue

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Cast a spell with Google and Warner Bros. Pictures

Now anyone can try their hand at magic with a little help from Google and the new Warner Bros. Pictures film set in J.K. Rowling’s Wizarding World, “Fantastic Beasts and Where to Find Them.” Taking place decades before Harry Potter first arrives at Hogwarts, “Fantastic Beasts” follows the adventures of magizoologist Newt Scamander in a whole new era of the wizarding world — New York in 1926.

If you want to try being a wizard, try casting spells on your Android phone: Just say “Ok Google” followed by “Lumos” or “Nox” to turn your flashlight on and off. Try “Silencio” to silence the ringer and notifications.


You can also explore the world of “Fantastic Beasts and Where to Find Them” with Google Street View. Visit New York in 1926 as brought to life in the film, as well as the real locations today. Fans can visit MACUSA (Magical Congress of the USA); Steen National Bank, where Newt first meets Jacob Kowalski; the underground speakeasy The Blind Pig; and the magical apartment of Tina and Queenie Goldstein, two of the film’s key characters.


Once you’ve mastered charms and found the lay of the land, help Newt find his escaped beasts before they come to harm in a city already on edge from dark forces. Using our new Daydream View virtual reality headset, you can wave a wand to explore the magic of Newt’s case, a treasure trove full of everything he needs to cast spells, solve puzzles and find his beasts. The experience will be available when Daydream View goes on sale in November.


Don’t forget to share your adventures with your friends by downloading an exclusive “Fantastic Beasts” sticker pack (coming soon) in our messaging app, Google Allo. You can also watch content inspired by the wizarding world from your favorite YouTube creators starting November 1.

To start your journey and discover more magic with Newt and friends, visit g.co/fantasticbeasts. “Fantastic Beasts” is in cinemas in November.

https://1.bp.blogspot.com/-F_3E3njQK1E/WBgaOHHLNYI/AAAAAAAATOM/BK8yBWnZsOAQa7aI0cL0Hqr9h6j7sQW6ACLcB/s1600/FB_StreetView_MACUSA_04%2Bcopy.png

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ADM Notes

ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Blog Post Featured

Created by Ralph Paglia Jan 16, 2009 at 10:24am. Last updated by Ralph Paglia May 10, 2010.

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Created by Ralph Paglia Jan 16, 2009 at 10:18am. Last updated by Ralph Paglia May 10, 2010.

Internet Sales Manager Resources and Blogroll

ADM Professional Community Blogroll:
1. Social Media Optimization 

3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

7. Toyota Community

8. Kia Community 

9. Toyota Social Media

10. Social Media Marketing 

11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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Automotive Marketing News

Real Legos, not actors

In a funny new take on Chevy's "Real People, Not Actors" ad campaign, a focus group of animated Lego minifigures is asked what kind of person would drive Chevy's all-new Lego Batmobile.

Cue the 'Comedians in Cars' laugh track

Jerry Seinfield's weekly celebration of classic-car life, "Comedians in Cars Getting Coffee," shifts next month to Netflix from Sony's Crackle platform.

Nissan seeks sequel to 'Rogue One' campaign

After Nissan's Star Wars tie-in kicked Rogue sales into hyperdrive last month, its marketing team is tackling a new mission: spreading the compact crossover's success to other nameplates.

AutoNews Now: Trump takes aim at U.S. trade deals

Trump takes aim at U.S. trade deals; Ford's $3 billion pension loss; CEO: Volvo IPO an option; Feds pick driverless-car test sites; RAV4's odd-couple ads; VW embeds Alexa tech.

Maryland dealership retools its approach to pricing

Koons of Silver Spring has launched Total Confidence Pricing, which includes a 30-day guarantee on the price buyers paid for a new vehicle.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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