Professional Community for Car Dealers, Automotive Marketers and Sales Managers
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Editor, Social Media
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Editor, From The Trenches
Editor, GM's Perspective
Editor, Vehicle Presentation Videos
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Added by J.D. Rucker on August 11, 2014
Added by Ralph Paglia on July 29, 2014
Added by Manny Luna on August 17, 2014
Added by Manny Luna on August 14, 2014
Did Alan Ram Really Post About Having the Sales Floor Handle Leads Instead of the BDC and Close the Comment Section?
Added by Mike Warwick on July 26, 2014
Added by Ali Amirrezvani on August 3, 2014
Added by Rebecca Ward on August 4, 2014
Added by J.D. Rucker on August 11, 2014
Added by Paul Accinno on August 15, 2014
Added by Cobalt on July 22, 2014
Added by Jeffery Sterns on August 9, 2014
Added by Paul Accinno on August 8, 2014
Added by Richard Holland on July 24, 2014
Added by Cobalt on August 7, 2014
Started by Chad Hrapmann in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic Aug 13. 0 Replies 0 Likes
Started by Ralph Paglia in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC). Last reply by Alexander Lau Aug 12. 23 Replies 5 Likes
Started by Micah Birkholz-1:16Digital Media in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices. Last reply by J.D. Rucker Aug 11. 17 Replies 4 Likes
Started by Mike Elliott in DEALERSHIP MANAGEMENT, MONITORING and REPORTS - Achievements, Milestones, Sales Team and Organizational Leadership Topics, awards or achievements you and your team have earned Aug 7. 0 Replies 0 Likes
Last week, AutoTrader.com released a study revealing that social media hasn’t impacted millennials’ car buying process...
While this may sound discouraging for dealerships, ruling out social media might not be the best option. What if your dealership’s just not doing “social” the millennial way?
A more important question to ask is: What’s really important to the millennial consumer on social networks?
I disagree with the general notion that millennials are narcissistic and that we’re the “all about me” generation. We were born into a society that was already starting to embrace diversity and individuality -- so…Continue
Daytona Beach, FL – August 19, 2014 –DMEautomotive (DMEa) today released new research proving that mobile app users become more frequent visitors to a dealership’s service department after they download the app. The study looked at 307 dealerships nationwide that offer a dealership-branded mobile app and compared the 6-month service visit frequency of consumers after installing the app, versus prior to downloading.
According to the research, after downloading a dealership’s mobile app, users’
“These are remarkable findings,”…Continue
Ever since the first car dealership opened, dealers have understood the emotional impact of “the walkaround.” As consumers move through the buying cycle, they get to a point where they don’t just want, but need to experience a vehicle that they are interested in. In the past, most consumers would visit the dealership in the evenings, when the lot was closed to avoid “being sold.” But driven by their need to experience the vehicle in person, they still came, day and night.
Well, believe it not, nothing has changed! Consumers still have an uncontrollable need to experience a vehicle first hand as they move through the buying cycle. The only difference is that the initial experience takes place online via a Vehicle’s Detail Pages (VDP Pages). Imagine, however, if a dealer could put one of…Continue
Every day, they would tackle many different tasks - from taking and making phone calls, emailing prospects, making walkaround videos, attending to customers on the lot, and the list went on and on.
Then one day, the Head Honcho said, “We’re going to start chatting with online shoppers.” To which the Salespeople replied, “Sure! No problem!”
And so it was done.
The Salespeople were provided login information and soon enough, they were up and running. When the first chat came in, Bill the Sales Guy jumped at the opportunity and started the chat.
The shopper, Neggy Lected, wanted to know…Continue
When social media started picking up steam in the automotive industry in 2008, the idea was that since more people were getting social and communicating on these public arenas, it would be a great medium through which to get more customers. Fast forward to today and we’ve found that it can be more challenging than most expected.
The lack of social media ROI has prompted many dealers to abandon social media in general. Sure, they’ll post every now and then on their Facebook page or put out a Tweet before a big sale, but for the most part the broken promise of social media delivering the masses to the showroom has many dealers pulling back. This can be a mistake.
Whether people are using social media to buy cars or not can be debated, but what cannot be debated is its…Continue
A recent article on the Huffington Post asked why consumers are still buying GM vehicles despite all of the recent recalls. There’s no question that there are many concerned owners of GM vehicles. According to the article, GM has “issued 44 recalls in North American this year, stemming from problems that have been tied to 50 crashes and 13 dealers, [yet] the company recently said its sales for the month of May were up 13 percent from the month before, the biggest May gain in seven years.” Common sense might lead a person to believe that consumers would become more hesitant to purchase a GM vehicle with all of the problems that are occurring. But the numbers indicate quite the…Continue
One of my biggest complaints about some vendors in our industry is that they make reputation management seem like it requires extremely specialized talents in order to make it work for car dealers. They would have you believe that you cannot manage, monitor, or influence your own reputation and that it takes extreme talent and a complex strategy to make it happen.
As much as I would love to pitch our own reputation management solution here, I'll keep it simple. Reputation management isn't hard. In fact, it's the complicated measures through which many vendors attempt to manipulate your reputation that gets dealers and other businesses in trouble. Here, I'll break…Continue
"Approximately 60 per cent of all sharing is 'dark social'. Here's why it is vital to any brand's content marketing strategy."
Publishers have long understood the importance of knowing where their traffic comes from. Such knowledge was made easier to acquire with the advent of social media and the ubiquitous ‘Share’ buttons that both enabled consumers to easily repost content to their social media feeds, while letting publishers easily track them as they did so.
Bringing more awareness to ALS (http://alsa.org) and less to watery stunts.
I'm nominating David Armano, Jeremiah Owyang, Phil LeBeau and Liz Claman to continue the effort.
OUR MISSION: Leading the fight to treat and cure ALS through global research and nationwide advocacy while also empowering people with Lou Gehrig's Disease and their families to live fuller lives…Continue
There seems to be a ton of them coming out lately saying that social media isn't working, SEO isn't working, television isn't working, classified listings aren't working... the list is ongoing. If all of the studies are to be believed, one might come to the conclusion that nothing is actually working anymore.
There are, of course, vendors who will argue that this strategy is dead or that strategy is working just fine, but the "dead or alive" label is always selectively placed on whatever best fits the vendor's product line. If they sell it, then it must work great, right?
The reality is that nothing works because nearly everything is working. I know it sounds…Continue