Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Official ADM Hash Tag: #ADMPC
Benefits of ADM Professional Community Membership:
PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC
2701 N. Rainbow Blvd.
Las Vegas, NV 89108
Editor, Social Media
Editor, Reputation Management
Editor, From The Trenches
Editor, GM's Perspective
Editor, Vehicle Presentation Videos
Editor, Video SEO
Editor, Content Marketing
Added by Amanda Meuwissen on January 14, 2016
Added by Sean V. Bradley on January 16, 2016
Added by Cory Mosley on February 10, 2016
Added by Big Tom LaPointe on January 31, 2016
Added by Joe Orr on January 19, 2016
Added by Anne Fleming on February 1, 2016
Added by Jeff Glackin on February 11, 2016
Added by Joseph Little on February 1, 2016
The #1 Song In The Automotive Sales Industry "I Just Wanna Sell A Car To You" Drake's Hotline Bling Parody
Added by Sean V. Bradley on January 16, 2016
Added by Kris Rosychuk on January 21, 2016
Added by Paul Potratz on January 29, 2016
Added by John Bottone on January 25, 2016
Added by Jeff Glackin on January 18, 2016
Added by Amanda Ryan on February 6, 2016
Started by steve john in INVENTORY MERCHANDISING - Vehicle Listing Sites, Inventory Management, Data Services and Related Topics about optimizing results from vehicle inventory marketing partners. Last reply by steve john 19 hours ago. 2 Replies 0 Likes
Started by avinash ets in CONFERENCES, SEMINARS, EVENTS - Gatherings, Trade-Shows, Speakers, Offsite Training, etc. - Anything you go to outside the dealership to get information and contacts Feb 6. 0 Replies 0 Likes
Started by JoAnna in HELP WANTED - Human Resources, Job Postings, Career Management, Recruiting and Hiring, Positions Sought, Pay Plans, Anything Hiring or Career Related. Last reply by Lauren Galvez Feb 3. 1 Reply 0 Likes
Started by Garry House in Uncategorized or Does Not Fit Into Any Pre-Defined Category Jan 28. 0 Replies 0 Likes
Started by Garry House in Uncategorized or Does Not Fit Into Any Pre-Defined Category Jan 15. 0 Replies 0 Likes
Started by Garry House in Uncategorized or Does Not Fit Into Any Pre-Defined Category Dec 22, 2015. 0 Replies 0 Likes
Started by Eva Blankinship in RANTS, RAVES, OPINIONS and HUMOR; For the Uncensored Voice of Car Guys and Gals - What's Bugging you?!?! Got something funny or ironic? Need to Vent?. Last reply by Tarry Shebesta Dec 15, 2015. 5 Replies 1 Like
Started by Garry House in Uncategorized or Does Not Fit Into Any Pre-Defined Category Nov 19, 2015. 0 Replies 0 Likes
Started by Stephon Jones in DEALERSHIP TRAINING and CONSULTING SERVICES - In-Dealership Training, Web Learning Tools, Digital Marketing Consultants, BDC Installation Services, DVD Based Learning and Online Webinars Nov 12, 2015. 0 Replies 1 Like
When I look at advertising strategies in our industry, one of the most consistently missed opportunities I see is dealerships who are trying to save money by marketing to all their customers through email, and only sending mail to customers without an email address on file.
These dealers often ask me, “Now that I can email my customers, why do I have to send them mail?” My answer is simple: without a cross-media approach, you’re making a predetermination about your customers. And isn’t that exactly what you tell your staff NOT to do?
Think about it: when you choose to use ONE form of communication and exclude others, you’re assuming that every customer will respond to that medium every time—when in reality their lives and needs change on a daily basis.
For those of you who have never heard of the phrase tipping point, there are a lot of variations in terms of a definition - depending on who’s asking. To physicists, the tipping point is when an object gains enough nuclear material to…Continue
Our industry does a lot with gimmicks. You’d be hard pressed to drive through an auto mall or other area dense with dealerships and not see balloons, giant inflatable gorillas or wavy tube men. On nice days, we attempt to lure shoppers in with hot dogs and sodas. We incentivize test drives. We offer televisions, iPads and Playstations with purchase. There’s always a gimmick just waiting to be unleashed on our customers. But do any of these really attract (and keep) business? Sure, they might get someone’s attention. However, I highly doubt someone has ever decided to buy a car simply because they saw a gorilla on your roof.
We’re faced today with increasing competition. No longer are you simply competing with the dealerships in your PMA. Shoppers are able to buy cars online,…Continue
I’m sure that every management team sits down on occasion to discuss ways to improve dealership operations. Whether that improvement has to do with sales goals, employee satisfaction, or simply lot appearance, typically what happens is that everyone is gung-ho about it and it kicks off great. Then, slowly that momentum dies and all of a sudden nobody is making an effort anymore. Sound familiar?
How many times has your dealership implemented a new technology, lead source, or any new initiative just to find that they don’t get used, or seem to fail? Sometimes we find ourselves scratching our heads in wonder. Perhaps it’s not the technology, but rather our team members aren’t following a process or using it improperly. It’s very easy to dismiss a new technology or process as ineffective simply…Continue
It’s getting more difficult to earn and keep loyal customers. Consumers these days have so many choices for their shopping needs that it only takes that deep discount, or shiny bauble, to lure them to your competition.
As businesses scramble to create positive customer experiences by ensuring superior customer service, consumers increasingly realize they are in control of that shopping experience. And, they aren’t afraid to flex that decision making control and take their business elsewhere.
So, what then do consumers want from businesses in exchange for their loyalty?
A recent article on Business2Community shed some light on…Continue
Some will bring you a steady stream of referrals, month in and month out. Others look great on paper but fail to live up to their promise over time.
So how can you tell a great referral program from one that you should avoid? The best referral programs are:
The tricky part is in grabbing the attention of those people to click-through to read the content on your blog. Visual content plays a vital role in getting the right readers to your blog and making your written word come to life.
Blogging is not a new concept and neither is the idea of adding images to your blog posts, but the importance of doing both may surprise you.
According to Wordpress, users produce approximately 56 million new posts each month. That is a lot of content for readers to choose from, so how are you ensuring that your blog post…Continue