Professional Community for Car Dealers, Automotive Marketers and Sales Managers
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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC
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Editor, Social Media
Editor, Reputation Management
Editor, From The Trenches
Editor, GM's Perspective
Editor, Vehicle Presentation Videos
Editor, Video SEO
Editor, Content Marketing
Added by Christine Robertson on June 19, 2015
Added by Cory Mosley on July 1, 2015
Added by Cory Mosley on June 19, 2015
Added by Craig Lockerd on July 2, 2015
Added by Cory Mosley on June 24, 2015
Added by J.D. Rucker on June 14, 2015
Added by Dana Detrick-Clark on June 30, 2015
Added by J.D. Rucker on July 6, 2015
Added by Mike Gorun on June 24, 2015
Added by David Metter on June 12, 2015
Added by Richard Holland on June 11, 2015
Added by Paul Potratz on June 16, 2015
Added by Paul Potratz on June 9, 2015
Added by Jeff Glackin on June 28, 2015
Added by Jeff Glackin on June 17, 2015
Started by J.D. Rucker in DEALERSHIP TRAINING and CONSULTING SERVICES - In-Dealership Training, Web Learning Tools, Digital Marketing Consultants, BDC Installation Services, DVD Based Learning and Online Webinars. Last reply by Ralph Paglia Jun 30. 1 Reply 0 Likes
Started by Garry House in Uncategorized or Does Not Fit Into Any Pre-Defined Category Jun 23. 0 Replies 0 Likes
Started by Chip Dorman in Uncategorized or Does Not Fit Into Any Pre-Defined Category Jun 22. 0 Replies 0 Likes
Started by Garry House in Uncategorized or Does Not Fit Into Any Pre-Defined Category Jun 9. 0 Replies 0 Likes
Started by Helen Smith in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic. Last reply by Amy Cogar Apr 27. 28 Replies 0 Likes
Started by Garry House in Uncategorized or Does Not Fit Into Any Pre-Defined Category Apr 21. 0 Replies 0 Likes
Started by Bobby Morales in DEALERSHIP MANAGEMENT, MONITORING and REPORTS - Achievements, Milestones, Sales Team and Organizational Leadership Topics, awards or achievements you and your team have earned. Last reply by Brian Amberg Apr 10. 3 Replies 2 Likes
Back in 2007, I first started really using Craigslist for car dealer clients. It had some pretty powerful uses that had nothing to do with selling cars from the site itself. I used it for SEO and it was wonderful.
Links from Craigslist were pretty strong. I would hand-craft listings with unique content for two reasons: it gave the nice inbound link that was quickly indexed by the search engines and it had the ability to rank well individually on the search engines. It was a nice double-dip because it possessed something that no major 3rd-party sites do today: very few dealers used it so there was really no competition.
Things have changed over the years and the two things I loved about it are now gone. There are no…Continue
What is content marketing? Basically, content marketing is a strategic way to deal with publishing valuable and consistent content or information to acquire and retain a wide audience and possibly get positive customer feedback.
This can be done in many different forms, including news, videos, blogs, articles, pictures and etc. Anything that can give information to the desired audience can be a way to deliver content. The best content marketing strategy is also better achieved when you can catch their attention and can make them pause, think, and make better choices.
Crucial steps to online Content Marketing
When a person is searching…Continue
There have been several studies in the automotive industry that have conclusively answered this question with hard data and compelling reasons why it is the way it is. Unfortunately, these "conclusive" studies often point in opposite directions and always seem to be conducted by companies that lean in one direction or the other.
Which is better for search PPC, banner ads, and other forms of advertising? Should you point your ads to take prospects directly into vehicle details pages or search results pages or should you send visitors to landing pages with messaging first? The reason that the studies seem to take the same data and yield different conclusions is based on two things: intent of the company doing the study and ways through which the data is collected and analyzed.
A mosquito spray is a must buy items for every household to protect the whole family from mosquitoes. It has a higher cost than you can ever think of but since it is a “must buy” item, you have no other choice but to buy it. Just recently, a friend introduced an important site that offers great ideas, guides and tips which can really help improve everybody’s life. This site can teach you some tricks and ways that you can use everyday in your house. For instance, Lifehack has some tips on how you can get rid of mosquitoes without spending too much. It is also safe to use because it has no chemical contents.
People are now talking about Lifehack. Lifehack is a site where you can find everything you need that can make your daily routine easier. Lifehack offers relevant issues…Continue
Do you use retargeting? If not, you’re part of a small group of marketers who don’t, based on an August 2014 study by Marin Software.
Fully 88% of US marketers polled used retargeting, and the majority of respondents who hadn’t implemented retargeting appeared to have caught on to the trend: 56% were planning to start executing the tactic within 12 months.
Display was the most popular channel for retargeting, used by 81% of marketers.
Search came in second, at 77%, while social, mobile and video trailed behind. However, Marin expected spending on…Continue
Re-post of article written by …Continue
by Dana Detrick-Clark
Whether you're a high level, seasoned marketing professional within your organization, a beginner learning how to create marketing channels for your new venture, or anyone in between, you're inundated daily with buzzwords that can start to get a little too "gray area" in their definitions, leaving you confused as to what you really need, and what you don't.
Two such areas of marketing are Content Marketing and Digital Marketing. If you're not personally familiar with either, at first glance, they can seem to be interchangeable. This…Continue
According to Wikipedia* Reputation Management is the influencing and/or control of an individual's or business's reputation.
To better your business reputation, make sure you follow up with your customers. This is especially the case if your business is larger. You need to make them feel important. Consider following up with them with automated systems you put in place. Get feedback of your services and goods while you do it.
When it comes to dealing with negative content about your brand online, the best defense is a good offense. Any negative feedback is sure to be lost in a sea of positive feedback, so make sure there is plenty of it. Make sure your content is always fresh so that older, negative things fade to the bottom of search pages.
Pay attention to social media forums. Most…Continue
Visitors are 144% more likely to purchase a product after seeing a video.
A web page with video is 53 times more likely to achieve a page one listing on Google.
Videos in search results have a 41% higher click through rate than text results