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Started by Mike Elliott in Uncategorized or Does Not Fit Into Any Pre-Defined Category Jan 24. 0 Replies 0 Likes
Started by Kim Essenmacher in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices. Last reply by Melissa Fabre Jan 24. 9 Replies 1 Like
Started by James A. Ziegler in RANTS, RAVES, OPINIONS and HUMOR; For the Uncensored Voice of Car Guys and Gals - What's Bugging you?!?! Got something funny or ironic? Need to Vent?. Last reply by Michael Jan 23. 6 Replies 2 Likes
Started by Mike Elliott in Uncategorized or Does Not Fit Into Any Pre-Defined Category Jan 17. 0 Replies 0 Likes
Started by Helen Smith in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic. Last reply by Grant Lockner Jan 8. 25 Replies 0 Likes
Women are responsible for buying over 13 million cars at new car dealerships; that’s an impressive 36,000 vehicles a day. Dealerships have to literally change gears, advertising, amenities and their sales strategies to attract this powerful buying force. “It’s a very competitive industry” shares Women-Drivers.com President, Anne Fleming. “Women know they can buy a car anywhere in their respective city. It’s in dealer’s best interest to strategize and market to women. However, it takes more than just having a family female spokesperson.”
The research in the …Continue
Digital marketing can be extremely tedious when you add up the time that many tasks take to complete. On top of big projects like audits, copywriting, and promotional work, smaller tasks can add stress to days otherwise occupied by fulfilling work.
Finding ways to get tedious tasks done faster, such as using digital marketing tools, will save you from that stress and give you more time to concentrate on creative projects that drive results.
Whether you work in-house at a business, or manage many different clients for an agency,…Continue
Most executives believe that providing an excellent customer experience will increase customer loyalty. Many companies are known for it and stand out as examples of how to win business and loyalty – Nordstrom, Zappos and Apple come to mind. While providing an excellent customer experience is certainly more likely to increase a loyal customer base than providing a poor one, just how this is done may well be the key.
A very insightful article in the Harvard Business Review analyzed the results of a study by the Customer Contact Council of over 75,000 people. It examined the links between customer loyalty and customer service. The results were quite surprising. According to the article:
In the movie Field of Dreams, a ghostly voice tells Kevin Costner's Ray Kinsella character, "If you build it, he will come."
The first question you'll want answered is, "What is it?" In the movie, the 'it' was a baseball field, but it was actually so much more than that. In reality, the 'it' in the movie was the dream of baseball itself from a bygone era when the game was pure and joyful.
The second question you'd want answered is "Who are they?" In the movie, the question wasn't about 'they' but rather 'he.' We go through the movie (spoiler alert) thinking that 'he' is Shoeless Joe Jackson, but it isn't until the end when we realize that Jackson was the voice guiding him and 'he' was…Continue
Coming together is a beginning; keeping together is progress; working together is success! Henry Ford
One coach looks for the perfect team while another works to perfect the team!
6 in 10 Millennials said “they feel like losers among their peers without their cars” – MTV study
If rumors of Mark Twain’s death were greatly exaggerated, then so are those that young people are eschewing the car for alternate forms of transportation. In a study released January 23, 2015, the Viacom-owned entertainment giant revealed that not only to so-called Millennials, or Gen Y, buyers want to have cars and drive, but are beginning to in substantial numbers. They studied 3,610 Millennials in spring 2014, as well as 400 and 403 Gen X and Baby Boomers, respectively. The results crashed the assumptions that fewer younger people are interested in cars. Not only are they interested, but PASSIONATE about the idea.
In general, these younger shoppers have been…Continue
Hello and welcome to this week’s edition of the Used Car Market Report from Black Book.
As you can tell we are again recording this market video blog via Skype while on the road. Where has the industry taken us this week? We are coming to you from the exhibition hall floor and the Black Book booth at the 98th annual NADA Convention and Exposition in San Francisco. Unfortunately there is no time to visit nearby Napa Valley or any of the other wineries in the area.
The first part of last week had some of our lender solutions team at the annual AFSA conference, also in San Francisco, and now we are at the ATD and NADA conventions with thousands of franchised dealers and industry…
The video promoted preparation and automation as 2 of 5 keys to high volume auto sales.
Towards the end of the video he offers 20 "no strings attached" FREE videos on selling cars.
The CarChat24 team is proud to announce we have received an Automotive Website Award for Marketing Innovation. The prestigious award was presented in San Francisco on January 22, 2015, as the 2015 National Automotive Dealers Association conference kicked off, and coincides with our fourth DrivingSales award for excellence in chat.
The AWA awards are presented annually just prior to the start of the NADA conference by consulting firm PCG Consulting, Inc., and “recognize the best vendors in automotive digital marketing”, in a variety of categories.
“We are pleased to present CarChat24…