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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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Ralph Paglia
Editor-in-Chief

Arnold Tijerina
Editor, Content Marketing 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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ADMPC is the acronym for "Automotive Digital Marketing Professional Community"

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Volvo's Polestar Reveals N.A. Retail Plan (9/20/18)

Volvo's Polestar reveals retail plan; Aston hypercar; Lincoln MKT finds work; Daimler, BMW decry bigotry; Nissan, Infiniti fire risk; 5 stars for Model 3; Carvana's big delivery.

Industry 'Freaked Out' Over Tariffs, Jackson Says (9/20/18)

Industry 'freaked out' over tariffs, Jackson says; Tesla's 'hell' avoidable?; Aston files for IPO; Cadillac expanding V series; Audi: Perfect time for new EV; Ikea's AV vision.

These Dealers Went from Recession to Reinvention (9/19/18)

Ingenuity unleashed: More recession-survival tales: She turned aggravation to advocacy; How letters saved a Buick store; Reversing a 30% sales drop; Future NADA chief cut losses early.

5 Most Popular Automotive Marketing Videos of Past 30 Days

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Latest ADM Activity - Click "More" at bottom!

Jency William posted a status
2 hours ago
nishishsandy posted a status
2 hours ago
nishishsandy posted a status
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Rohinimatthew posted a status
3 hours ago
Todd Smith posted a blog post

Can You Sell Cars On Facebook Marketplace?

Since Facebook has exploded, businesses have all rushed to capture their audience’s…See More
19 hours ago
Black Book posted a blog post

BLACK BOOK HISTORY ADJUSTED VALUATIONS NOW INTEGRATED INTO DIMONT’S CLAIMS ADJUSTMENT SYSTEMS

Vehicle Values With Historical Performance Can Greatly Increase Accuracy in Claims Adjustments Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast solutions, today announced its…See More
19 hours ago
Holly Markel posted a video

3 Keys to Developing Employees on the Phone (Part 2)

CallRevu Vice President of Customer Experience Holly Markel shares the first of three keys to developing your staff to handle the phones properly in part 2 o...
19 hours ago
John Sternal posted a blog post

August Auto Lease Prices Increase By Up To 54% On Several Vehicles

Several Brands Increase Lease Prices by up to 54% on Vehicles of All Sizes as New Model-Year Units Enter Showroom; Interest Rate Hikes Take EffectWantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest…See More
20 hours ago

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Digital Dealer 25 Early Registration Is Now Open! 

The Digital Dealer 25 Conference & Expo will be held at the Mirage Hotel & Casino in Las Vegas, Nevada. You'll have the opportunity to choose from over 100 educational sessions led by top dealership executives, trainers, and consultants.

 

ADM Blog Posts

Affinitiv Completes Acquisition of Caldwell & Kerr Enterprises to Create a Full-Service Automotive Marketing Platform

Posted by Scot Eisenfelder on September 17, 2018 at 7:00am 0 Comments

https://www.technologypressreleases.com/wp-content/uploads/2016/12/cropped-pexels-technologypressreleases-1.jpeg

Strategic partnership enhances digital capabilities

for combined customer base

Chicago, IL- September 17, 2018- Affinitiv announced today the strategic acquisition of Caldwell & Kerr Enterprises.…

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Cross Platform App: Boost Your Business!

Posted by James P Down on September 15, 2018 at 1:00am 0 Comments

Mobile business apps are advanced online marketing companions with a definitive competitive edge.

They have evolved into market information powerhouses that grant businesses the ability to make wise and decisive growth-related decisions. However, the…

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Parts Sales: Money Doesn’t Grow on Trees

Posted by Todd Smith on September 13, 2018 at 6:30am 0 Comments

At one point in time or another, we’ve all heard someone in our lives tell inform us that money doesn’t grow on trees. And they would be right. Technically.

 

The facts are, however, that the phrase started because sometimes there is money…

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Are You Training Customers to Blackmail You for Service?

Posted by sara callahan on September 12, 2018 at 6:30am 0 Comments

If you hold a management position in the retail automotive industry, you’ve probably had a customer attempt to leverage something to get what they want.…

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DOWNEY NISSAN BOOSTS SOCIAL MEDIA INTERACTIONS 627 PERCENT WITH VBOOST VIRAL VIDEOS

Posted by Paul Moran on September 10, 2018 at 7:00am 0 Comments

Videos of happy customers generate more online reviews and website visits  

 

Newport Beach, CA – September 10, 2018 – In the six-month period from February through July 2018, Downey Nissan, California’s #1 volume Nissan dealer, experienced a viral lift of 627 percent in their social media marketing program, attributed to videos sent out by Vboost, an automotive…

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Maximizing Co-Op for a strong Q4 – 4 Questions to ask your vendors

Posted by Chris Martin on September 7, 2018 at 7:18am 0 Comments

With the fourth-quarter in sight, now’s the time to be planning for ways to end the year strong and insure you maximize your dollars and their effectiveness.  One way is to make sure you evaluate how you maximize OEM reimbursements and move more inventory.  Co-op funds can substantially improve a dealer’s ROI by…

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Digital Dealer 25 Early Registration Is Now Open! 

The Digital Dealer 25 Conference & Expo will be held at the Mirage Hotel & Casino in Las Vegas, Nevada. You'll have the opportunity to choose from over 100 educational sessions led by top dealership executives, trainers, and consultants.

 

ADM Forum

Is studying pre-medical in the high school necessary for admission in a med school?

Started by Hanna Zoey in Uncategorized or Does Not Fit Into Any Pre-Defined Category on Tuesday. 0 Replies

Yes. This is also very important as you will gain much knowledge and experience about how to go about your future task of studying medicine. This is a critical aspect that you need to understand as without studying pre-medical in most parts of the world you are not allowed to sit in the admission test for a med school as it is a must-have requirement. Similarly if you want to for Caribbean pre…Continue

Go Online, reinvest the money and move on

Started by Kevin Lewis in INVENTORY MERCHANDISING - Vehicle Listing Sites, Inventory Management, Data Services and Related Topics about optimizing results from vehicle inventory marketing partners. Last reply by john smith on Monday. 1 Reply

Online auction channels work much better than physical auctions when you need to wholesale aged and “as-is” units. Also it allows you to offer vehicles for sale without the expense and time required to transport the vehicles to physical lanes. To run an auction successfully, and get more eyeballs on your online lot, you need a reliable auto auction software. CAMS II is a complete…Continue

Is Disciplined Asset Management Part of Your Culture?

Started by Garry House in Uncategorized or Does Not Fit Into Any Pre-Defined Category Sep 6. 0 Replies

Several months ago, a long term client-dealer admitted to me that he was finally ready to drink the water from the horse trough that I’d been continually leading him to for the last 25 years. This dealer has always had a lot of financial resources, both business and personal. Because of these extensive resources, he never felt the need to become properly trained to truly understand his balance sheet or its importance. His was one of the balance sheets that I referred to in one of my earlier…Continue

Is Selling a Junk Car to the Wreckers still the fastest way?

Started by Shaun H in AUTO INDUSTRY NEWS - Discussions about Auto Industry, including dealerships, car companies and government, but not about suppliers (see cetegory) Aug 26. 0 Replies

Open for debate!Is it selling an unwanted vehicle to auto wreckers the fastest and hassle-free way or there are some government programs that are offering better benefits?Selling a car to the wreckers in Perth, WA is still the most preferred option for the people, even if they are aware of the government recycling programs.This might the be cause because they don't get any compensation for their vehicle removalHow is it on your side of the world?Do you offer free car removal services like…Continue

Tags: Service, Selling, Sell, junk, Cars

BDC Process for handling credit applications...

Started by Chris Younggren in Uncategorized or Does Not Fit Into Any Pre-Defined Category Aug 11. 0 Replies

Just wonder how some of the high performing BDCs handle credit applications? Do you run the credit and give the prospect your opinion on if need cash down, co-signer, payment? Or do you work toward getting them to meet w. a credit specialist? If so, please share word tracks used to respond to "Can I just get pre-approved b/c Iive 30miles way?" or "I just want to get pre approved, email me back?"Thank youContinue

Tags: BDC

Seafood Restaurant Dubai – Best Seafood Restaurants in Dubai

Started by umairaslam in Uncategorized or Does Not Fit Into Any Pre-Defined Category Jul 30. 0 Replies

When it comes to choose the food according to taste people never compromise for taste. They always need yummilicious food that varies from person to person. When it especially comes to Dubai you never take it for granted to find all top-class cuisines that are cooked with the best of tastes and flavors. It may include Italian, Chinese, Indo-Pak spices or even Japanese, the city present give an endless list of appetite for its best. For seafood darlings, it is no less than heaven as there is the…Continue

How Do Millennials Buy Cars?

Started by Kevin Lewis in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices Jul 24. 0 Replies

Hello everybody!There hasn't been much activity here recently but I still want to share my thoughts with those who keep looking for improvements. The topic that I want to bring up today is the way young adults think when they want to buy a car. Many dealers make one mistake by approaching every customer the same way. It is similar to trying to unlock different doors with the same key. People are different even within one generation, not to mention the inherent differences of…Continue

Getting more buyers to your dealership!

Started by Harold Pollitt in Uncategorized or Does Not Fit Into Any Pre-Defined Category Jul 12. 0 Replies

If this is what you need and do not want to spend a arm and a leg and do not like contracts, get in touch with me, we have the best platform out there, and MANY dealer referrals to back that up, not ones just written out, on their letter heads! We are 100% performance based!Continue

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Top Ten Most Popular Automotive Marketing Posts of the Past 30 Days 

ADM Events Posted for Automotive Marketing and Sales Professionals

Automotive Events Summary Through October 2018

Upcoming Automotive Events and Conferences
This listing of events is designed to be a resource for car dealers, OEM's, auto industry professionals and suppliers.


June 2018

June 3-5: Digital Marketing Strategies Conference – Napa, CA [LINK]

June 7: Wards Intelligence Outlook Conference – Birmingham, MI […



Time:June 4, 2018 at 6pm to May 31, 2019 at 7pm
Location:USA
Phone:505-301-6369
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ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

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Automotive Marketing News

Mercedes-Benz is on a viral video roll

One week after taking our top spot with its unveiling of the EQC, Mercedes is once again the top newcomer on our list, taking the second spot by showcasing it's modular self-driving, all-electric urban people carrier.

Why the entry-level Mercedes-Benz A class is loaded with new technology

The Mercedes-Benz A-class compact sedan, expected to arrive in U.S. showrooms early next year, is the brand's new "gateway" vehicle -- designed to draw the next generation of customers.

Subaru's 'road trips' reach outdoorsy shoppers at REI

Subaru of America partnered with outdoor gear retailer REI this summer on weekend road trips to showcase the new Ascent.

Subaru Ascent marketing stresses third row

Subaru is not going to let people forget that its new Ascent has three rows of seating.

First Shift: Nissan signs tennis champ Osaka as ambassador

Nissan signs tennis star Naomi Osaka; Hyundai dealers seek arbitration; Warning from Elon Musk; Lithia, Daimler invest in used-car ventures; A Subaru tech degree; Legos Bugatti.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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