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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

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Automotive News Videos

Losing Weight by Keeping Steel

In study, pickup sheds 383 lbs. without going aluminum; sales up again in Europe; Ford tech-sharing; a Toyota for gamers.

A Strike Against 'Two-Tier' (9/16/14)

Lear-UAW deal may foreshadow fate of pay plan; Report cites NHTSA's 'tragic' failure in GM case; Opel hits reset in Russia.

GM Recall Death Toll Raised (9/15/14)

Fund administrator has approved 19 death claims so far; ZF buying TRW Auto; explaining cause of fatal wrecks not optional.

Building Business With a Brotherly Bond

The Dealer Speaks With Ray and Rik Fregia

Renegade Ready to Rumble (9/12/14)

Boxy Jeep entering tough compact-SUV segment; older Ford Escape, Mercury Mariner hybrids recalled; Jaguar's royal ride.

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by The Key The Ford Taurus is one of the popular cars sold at The Key.

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Bugatti Dynamic Driving Experience

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Bugatti Dynamic Driving Experience

Let's say you're rich. Filthy rich - you've got cars in garages of homes you can't remember you own, rich.

As the gap between automotive haves and have-nots continues to grow, ultraluxury automakers are exploiting fresh ways to lure the sorts of well-heeled car aficionados who would rather spend their spare time shipping exotic sleds to private tracks than sitting on a beach in the Maldives.

This rarified air presents a daunting challenge to boutique carmakers attempting to distinguish themselves, especially when they're vying for attention amidst voluptuous Paganis, Koenigseggs, and Brabus G63 AMG 6x6s. When the stakes are this high and the competition this fierce, you need a novel approach to peddle your four-wheeled wares - even if you're Bugatti.

Continue reading Bugatti Dynamic Driving Experience

Bugatti Dynamic Driving Experience originally appeared on Autoblog on Tue, 16 Sep 2014 11:57:00 EST. Please see our terms for use of feeds.

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How did Nissan tweet a response to the Royal Baby announcement so quickly?

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A mere seven minutes after the Duke and Duchess of Cambridge announced they were pregnant with their second child, Nissan had the perfect post circulating on the Twittersphere. How did Nissan know to expect Kate and William were expecting? By paying attention to the Internet zeitgeist.



David Parkinson, head of social for Nissan in Europe, told AdWeek that the automaker's creative agency created the image when rumors of a second pregnancy started in July.

"As it happened, the rumor was never confirmed, so we kept the piece in our back pocket."

Nissan spotted the rumors along with the European marketing DigitasLBi France's BrandLive initiative, which keeps an eye on trends and rumors circulating on the net. They look for anything that may be useful for their clients, including Nissan. The proactive approach seems to have worked. Nissan's royal baby tweet referencing its newly redesigned X-Trail crossover has been shared hundreds of times since Monday.

How did Nissan tweet a response to the Royal Baby announcement so quickly? originally appeared on Autoblog on Sun, 14 Sep 2014 11:02:00 EST. Please see our terms for use of feeds.

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What you missed on 9.12.14

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Daily U-Turn

Oprah Looking back at Oprah's free-car giveaway

"You get a car! You get a car! You get a car! You get a car!" 10 years ago this week, Oprah Winfrey shouted those words as members of her studio audience screamed in delight, all of them just having won brand new Pontiac G6s. Greg Migliore looks back on this historic giveaway, and speaks to a couple of people who were in the audience that fateful day.




Car Computer Automotive cyber-threat risks increasing

Our cars are getting smarter, and more technologically advanced - that's hardly news. But as Pete Bigelow explains in this feature story, the risk of automotive cyber-threats could increase as our cars are more and more reliant on computer systems to operate. It's an interesting subject, as we move into The Future. Read all about it, here.




Mercedes-AMG GT Mercedes-AMG GT vs. Porsche 911

We've always known Mercedes' new AMG GT would be a direct competitor for the iconic Porsche 911. And now that we have all of the official specs and details about Benz's new super coupe, it's time to start lining it up against Porsche's baby to see how the two stack up. We put the cars side by side on paper, here.




Top Stories

What you missed on 9.12.14 originally appeared on Autoblog on Fri, 12 Sep 2014 19:32:00 EST. Please see our terms for use of feeds.

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Matt Bohach updated their profile
1 hour ago
Anne Fleming commented on Anne Fleming's blog post Women Walking Out - What is it Costing Your Dealership?
"Charles, very well said. Spot on."
2 hours ago
Jason Silberberg posted a blog post

Today is Not Tomorrow and Yesterday is Gone - The New Consumer is Here to Stay

We all understand the importance of connecting with consumers which is why we spend a tremendous amount of money engaging, communicating, retaining and converting whatever traffic we can attract.  The Days of Walk-Ins Is OverYears ago (starts sounding a bit like the beginning of a StarWars movie) all we wanted our sales departments to do is get customers in-the-door, feet on the ground, people in the showroom so we can communicate face-to-face, display our ability to establish a relationship…See More
6 hours ago
Rebecca Kon posted a blog post

What's Your Chat Follow-Up Process?

Live chat success does not happen on its own. Success happens when live chat is flawlessly incorporated into your dealership’s daily processes. And one of those daily processes is lead follow-up.As soon as a chat lead hits your CRM, you need to have a team promptly following up with that shopper. You can have the most amazing chats in the world, however if your staff is not properly following up with your online shoppers, it won’t matter if you had a good or a bad chat - the result will be the…See More
6 hours ago
Manny Luna posted a status
"#SEOs : If you can’t back up your data, no one will take you seriously. Make sure the sources you are using are credible. #Google"
8 hours ago
Amanda Marsal replied to Justin Grubb's discussion Anyone using Vauto's new car pricing tool? Thoughts?
"I used to price my vehicles through the Pricing Matrix with Homenet, and even though that is better than pricing them all individually, Conquest has save me countless hours! I can now update rebates as they come through in one click. I can then…"
8 hours ago
Manny Luna might attend James A. Ziegler's event
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The Sales Management Super Conference at Atlanta Buckhead Marriott Hotel and Conference Center

November 11, 2014 at 8am to November 13, 2014 at 12:30pm
COMING TO ATLANTA IN NOVEMBER*********************************Jim and Debbie Ziegler are bringing it Home....ARE YOU SATISFIED WITH YOUR SALES AND GROSSES?Sales Management Super Conference IIIn today's highly competitive market, Jim Ziegler asks automobile dealers and managers four simple questions..."Are your grosses high enough?""Is your sales volume high enough?""Are you struggling to gain an edge on your competition?""If you're already doing a great job, can you do even better?"Jim and…See More
8 hours ago
Manny Luna shared James A. Ziegler's event on Twitter
8 hours ago
Charles Strandburg commented on Anne Fleming's blog post Women Walking Out - What is it Costing Your Dealership?
"I read this article last month in the WSJ.  It listed websites for women AskPatty.com and women-drivers.com  These are some interesting sites. We have to look at every prospect with respect and not assume anything about them except that he…"
9 hours ago
Manny Luna posted a status
"#KeepitSimple – If a fifth-grader can understand your vocabulary, you’re doing well. Otherwise, you will lose a lot of readers."
9 hours ago
Jody DeVere liked Anne Fleming's blog post Women Walking Out - What is it Costing Your Dealership?
9 hours ago
Profile IconRebecca Kon, Kalyn Kasun, Richard Holland and 12 more were featured
9 hours ago
Jason Silberberg left a comment for Ralph Paglia
"Hi Ralph, Good connecting with you. Let me know when you have some time to speak. Best, Jason 310-754-6363"
9 hours ago
Jason Silberberg and Ralph Paglia are now friends
9 hours ago
Profile IconJason Silberberg and Jordan Kuykendall joined Automotive Digital Marketing ProCom
9 hours ago
Ralph Paglia posted a blog post

ADP Dealer Services Announces Financing Program with GE Capital as CDK Global

ADP Dealer Services announces new Financing for Purchases Made by Car Dealers as part of Transition to CDK GlobalCDK Global has announced that the company will offer Car Dealers a new Financing…See More
9 hours ago
Anne Fleming posted a blog post

Women Walking Out - What is it Costing Your Dealership?

Today’s Women’s Wednesday is a must-read as we focus on the cost to your dealership when women walk out. In the Wall Street Journal last month, it was reported there are now…See More
10 hours ago
James A. Ziegler posted an event
Thumbnail

The Sales Management Super Conference at Atlanta Buckhead Marriott Hotel and Conference Center

November 11, 2014 at 8am to November 13, 2014 at 12:30pm
COMING TO ATLANTA IN NOVEMBER*********************************Jim and Debbie Ziegler are bringing it Home....ARE YOU SATISFIED WITH YOUR SALES AND GROSSES?Sales Management Super Conference IIIn today's highly competitive market, Jim Ziegler asks automobile dealers and managers four simple questions..."Are your grosses high enough?""Is your sales volume high enough?""Are you struggling to gain an edge on your competition?""If you're already doing a great job, can you do even better?"Jim and…See More
12 hours ago
sara callahan posted a blog post

Stop Using Public Relations as Advertising

Throughout history, public relations professionals have assisted companies in gaining exposure and getting the right message to the right audience at the right time. In the past, PR agencies relied on connections with journalists, media contacts and industry publications to relay relevant company news. With the arrival of social…See More
12 hours ago
Manny Luna posted a blog post
19 hours ago

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ADM Blog Posts

Women Walking Out - What is it Costing Your Dealership?

Posted by Anne Fleming on September 17, 2014 at 9:30am 2 Comments

Today’s Women’s Wednesday is a must-read as we focus on the cost to your dealership when women walk out.

 

In the Wall Street Journal last month, it was reported there are now more women drivers on the road than men. The last several years the auto industry has witnessed a big and not so surprising shift in the car buyer demographics particularly in terms of gender.

 

This leaves many dealerships shifting their paradigm in terms of how to re-strategize their business and marketing plan to truly…

Continue

ADP Dealer Services Announces Financing Program with GE Capital as CDK Global

Posted by Ralph Paglia on September 17, 2014 at 9:30am 0 Comments

ADP Dealer Services announces new Financing for Purchases Made by Car Dealers as part of Transition to CDK Global

CDK Global has announced that the company will offer Car Dealers a new Financing Program with GE Capital after they transition from ADP Dealer Services and complete their spinoff from the ADP corporate parent.

I wanted to let ADM Community Members know about a press release that came out today from CDK Global... The company that will replace ADP Dealer Services. After the spinoff…

Continue

Stop Using Public Relations as Advertising

Posted by sara callahan on September 17, 2014 at 7:00am 0 Comments

Throughout history, public relations professionals have assisted companies in gaining exposure and getting the right message to the right audience at the right time. In the past, PR agencies relied on connections with journalists, media contacts and industry publications to relay relevant company news. With the arrival of social media, and digital marketing, PR agencies have had to evolve with the times. It has become a content-driven world, with a whole lot more opportunities to place content.

 

While it is now easier for PR agencies to spread a company’s message, the amount of information news outlets and other publishing platforms receive is quite overwhelming. As such, it is now more important than ever to get your messaging right, so it does not get lost in the noise, or, even worse, turn…

Continue

3 Ways to SUPERCHARGE Your Dealership’s Online Marketing

Posted by Amanda Meuwissen on September 16, 2014 at 8:23am 0 Comments

Recently, Dataium, the world’s largest compiler of online automotive shopping behavior, released a guide on the top 7 ways dealers can improve their online marketing. We’re going to look at 3 that we feel are top priority.

Don’t Forget Mobile

“During major shopping seasons, 1/3 of all dealer traffic came from mobile devices.”

Multi-device research when considering purchasing a vehicle has dramatically increased over the past year, specifically with mobile. We know you’ve already heard more than you can probably stand about the importance of mobile, but now is the time to listen. The truth is shoppers ARE going to your site and checking out your dealership from their phone. Make sure the experience of your website on mobile is just as effective as anywhere else, and look into more mobile friendly content.

Spend…

Continue

In Marketing, New Trumps Used Every Time

Posted by Brian Cox on September 16, 2014 at 5:00am 0 Comments

Bob visits a website searching for a new vehicle. As he filters down to the model he is considering, he is confronted with a seemingly endless list of stock photos with similar prices. Frustrated at the lack of information, he leaves and attempts his search on another site just to get the same results.

 

Suzy is in the market for a used vehicle. After comparing vehicles by prices and mileage, she finds one that fits her needs and her budget. The vehicle doesn’t have a very good description, however, and she has questions about the vehicle’s condition. She fills out the form and asks for more pictures of the vehicle. All she gets in return are repeated invites to schedule an appointment while being bombarded with phone calls from salespeople.

 

Joe is…

Continue

Covert Operations on Your Dealership's Website to Increase Conversion

Posted by Lisandra Ramos on September 15, 2014 at 12:37pm 0 Comments

Agent, you’ve been recruited on a mission to activate your dealership’s website and convert more browsers into buyers. There are three immediate tasks you must complete in order to do so. There’s no time to waste.

1. The Bait

When your dealership’s website opens on a browser, what is the first thing customers see? They SHOULD be seeing the answers to these three questions right off the bat:

  • Where am I?

  • What can I do here?

  • Why should I do it?

The answers to the first two questions, “where am I?” and “what can I do here?” should be blatantly obvious -- they’re usually at the top of the screen (logo and navigation toolbar).  

The answer to question number…

Continue

Car Insurance by City and Region: The Good, The Bad and The Ugly

Posted by Ralph Paglia on September 15, 2014 at 10:00am 0 Comments

The Detroit Bureau Reports on Least and Most Expensive Areas for Car Insurance

Motorists Get Slammed with High Premiums in the Motor City

- Written by

It may be the Motor City, but driving there comes at a steep cost – motorists in the Metropolitan Detroit area paying the highest premium for insurance in the country, according to a new study.

On average, a motorist in the Detroit area will pay 165% of the national average for auto insuance, according to research by Quadrant Information Services. Those…

Continue

Does A Great Leader Make A Great Team?

Posted by Kalyn Kasun on September 15, 2014 at 7:00am 1 Comment

I recently read a fantastic article that an HR Professional wrote about her experience buying a MINI. The article itself focused on lessons in leadership she had learned from a sales manager at a MINI dealership while purchasing a new car. In her message she relays that this sales manager had built a better team by listening and allowing his team to build him. There were additional lessons  about how his team created an excellent customer experience in arguably one of the places consumers dread going to the most – a car dealership. Our company works with MINI  so we are aware of their quirky and fun branding style. Staying…

Continue

How to Make Lemonade Out of Lemons: the Easy Way

Posted by Mike Gorun on September 15, 2014 at 5:30am 0 Comments

There are many stories of young kids or teens starting successful businesses. And there are as well the simple stories of kids mowing lawns or washing cars to earn extra money while their friends are out playing. A similar story gained national media attention when a 12-year old decided to open a lemonade stand in his neighborhood. He even convinced a neighbor to allow him to display a sign advertising the lemonade stand in his yard. Most people would applaud this behavior. However, apparently, one of the neighbors wasn’t too keen about it. In fact, this neighbor actually…

Continue

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Bugatti Dynamic Driving Experience

Filed under: , , , , ,

Bugatti Dynamic Driving Experience

Let's say you're rich. Filthy rich - you've got cars in garages of homes you can't remember you own, rich.

As the gap between automotive haves and have-nots continues to grow, ultraluxury automakers are exploiting fresh ways to lure the sorts of well-heeled car aficionados who would rather spend their spare time shipping exotic sleds to private tracks than sitting on a beach in the Maldives.

This rarified air presents a daunting challenge to boutique carmakers attempting to distinguish themselves, especially when they're vying for attention amidst voluptuous Paganis, Koenigseggs, and Brabus G63 AMG 6x6s. When the stakes are this high and the competition this fierce, you need a novel approach to peddle your four-wheeled wares - even if you're Bugatti.

Continue reading Bugatti Dynamic Driving Experience

Bugatti Dynamic Driving Experience originally appeared on Autoblog on Tue, 16 Sep 2014 11:57:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Google Blog Articles, News and More

For the next five billion: Android One

Knowledge is a game changer. I’ve long been inspired by the Internet and how it opens the doors to opportunity. It provides access to knowledge, no matter who you are or where you are. For instance, it doesn’t matter if you’re a Nobel Laureate at a world-class research center or a young student at a rural school in Indonesia, with Google Search, you have the same information at your fingertips as anyone else.

If we look at how people are getting online and accessing information today, increasingly it’s through a smartphone. While 1.75 billion people around the world already have a smartphone, the vast majority of the world’s population—over five billion more—do not. That means most people are only able to make simple voice calls, rather than connect with family through a live video chat, use mapping apps to find the closest hospital, or simply search the web. We want to bring these experiences to more people.

That’s where Android One comes in. At I/O, we first talked about this initiative to make high-quality smartphones accessible to as many people as possible. And today we’re introducing the first family of Android One phones in India.
Addressing key barriers—hardware, software and connectivity
There are three big reasons why it’s hard for people in countries such as India, Indonesia or the Philippines to get their hands on a high-quality smartphone. First, is the hardware itself. Even entry-level smartphones still remain out of reach for many (bear in mind that in some of these countries the average monthly income is around $250). Second, many people in these markets do not have access to the latest Android software and popular applications. Finally, even where 3G and 4G networks are available, not enough people have phones that can support data and the plans can be expensive.

Android One aims to help tackle these challenges. By working closely with phone and silicon chip makers to share reference designs and select components, we’re making it easier for our partners to build phones that are not just great to use, but also affordable. They have lots of processing power, so you can get information quickly. They have high-quality front- and rear-facing cameras. And for all those pictures, along with your apps and videos, Android One phones will have expandable storage. We also added features that people in India will find particularly useful, like dual SIM cards, a replaceable battery and built-in FM radio.
To help ensure a consistent experience, Android One devices will receive the latest versions of Android directly from Google. So you’ll get all the latest features, up-to-date security patches, and peace of mind knowing your stuff is always backed up. It also means Android One devices will be some of the first to be updated to the Android L release later this year. For our hardware partners, they’ll be able to create customized experiences and differentiate their devices without having to change the core software.

In an effort to reduce data costs, if you have an Airtel SIM card, you’ll get these software updates for free for the first six months. As part of this same Airtel offer, you’ll also be able to download up to 200MB per month worth of your favorite apps (that’s about 50 apps overall) from Google Play—all without counting toward your mobile data usage.

More to come
This is just the beginning of the Android One journey. The first phones, from our hardware partners Micromax, Karbonn, Spice and chipmaker MediaTek, are available starting today in India from leading retailers starting at Rs 6,399. We’re also excited to welcome more partners to the program, including phone manufacturers Acer, Alcatel Onetouch, ASUS, HTC, Intex, Lava, Lenovo, Panasonic, Xolo, and chipmaker Qualcomm. We expect to see even more high-quality, affordable devices with different screen sizes, colors, hardware configurations and customized software experiences. Finally, we plan to expand the Android One program to Indonesia, the Philippines and South Asia (Bangladesh, Nepal, Pakistan, and Sri Lanka) by the end of the year, with more countries to follow in 2015.

Access for access’s sake is not enough. With Android One, we not only want to help people get online, we want to make sure that when they get there, they can tap into the wealth of information and knowledge the web holds for everyone.

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Internet Sales Manager Resources and Blogroll

ADM Professional Community Blogroll:
1. Social Media Optimization 

3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

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Automotive Marketing News

Ford seeks younger Mustang buyers with tech features

The 2015 Ford Mustang arrives in dealerships next month as Ford's most technology-laden pony car yet. The fastback model will arrive first, followed by the convertible later in the fall.

Toyota FT-1 gets the souped-up 'Gran Turismo' treatment for video game

Toyota has joined the 'Gran Turismo' parade of video game racers with a beefier version of its FT-1 concept.

Hyundai takes educational cross-country tour

Billed as the 3,000-mile test drive, the five-part video series starts on the factory floor in Montgomery, AL, and goes west to Orange County, CA.

Cadillac's new chief vows no retreat on pricing strategy

Cadillac has no plans to back off its sharply higher sticker prices or sweeten incentives to improve slumping U.S. sales, new brand chief Johan de Nysschen said.

Ad campaign for redesigned Lincoln Navigator starts next month

Next month, Lincoln will kick off its first significant marketing campaign for the Lincoln Navigator since 2007, brand executives said at a press event here.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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