Automotive Digital Marketing ProCom

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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Ralph Paglia
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J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

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Editor, Content Marketing


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Automotive News Videos

Chevy's Chance to Score? (1/30/15)

Stein: Super Bowl means a big opportunity - and stuff; boosting female representation in dealerships; Ford's currency gripe.

Recall Clips Honda Profit (1/30/15)

Forecast lowered amid Takata crisis, Toyota-BMW Mini?; how GM surprised Ally; FCA plans Bowl ads; Volvo's 'interception'.

A Green-Car Dilemma (1/29/15)

Buyers not adopting tech quickly as expected, Ford boss says; driver deaths decline; avoiding 'bubble' trouble; Nissan teases ad.

Ford Profit Down 56% in '14 (1/29/15)

Vehicle rollouts cut earnings in 'solid yet challenging year'; GM won't extend deadline; Nissan carries a torch; Ford truck bash.

Sizzling U.S. Sales Forecast (1/28/15)

D3 projected to post double-digit gains in Jan.; GM, Ally vie for F&I; Kia's 'Unexpected' ad; N.A. fuels FCA; Ford, Nissan recalls.

Top 5 Most Popular Automotive Marketing Videos of Past 30 Days

1. Don't Judge a Book By It's Cover

Added by Bobby on January 8, 2015

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Auto Industry Marketing and Advertising News

Watching the Superbowl for the commercials? So are we

Filed under: ,

Autoblog wants to know which car brand made your favorite 2015 Superbowl commercial, so come on over and vote on the ones that get you revved up.

Continue reading Watching the Superbowl for the commercials? So are we

Watching the Superbowl for the commercials? So are we originally appeared on Autoblog on Sat, 31 Jan 2015 17:30:00 EST. Please see our terms for use of feeds.

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Weekly Recap: Lamborghini fires on all cylinders

Filed under: , , , , , , , ,

We curate the week's events with a focus on supercar maker Lamborghini. Plus, other news and notes from the around the automotive world.

Continue reading Weekly Recap: Lamborghini fires on all cylinders

Weekly Recap: Lamborghini fires on all cylinders originally appeared on Autoblog on Sat, 31 Jan 2015 10:57:00 EST. Please see our terms for use of feeds.

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There's a lot of odd, unauthorized Elon Musk gear out there

Filed under: , , , ,

The web is full of Elon Musk-themed merchandise from T-shirts to fish tank clocks. It's no wonder why: Tesla pulls in millions from its own gear shop, which hawks everything from coffee mugs to hats to professional cycling kits.

Continue reading There's a lot of odd, unauthorized Elon Musk gear out there

There's a lot of odd, unauthorized Elon Musk gear out there originally appeared on Autoblog on Thu, 29 Jan 2015 19:50:00 EST. Please see our terms for use of feeds.

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Latest ADM Activity - Click "More" at bottom!

Mike Elliott posted a discussion

Car Salesman Confidential: Why I'm Better Than The Internet

In this installment, our salesman takes on the proposed future of buying cars online, and says people will always need real-life dealerships."John Henry was a steel drivin’ man, lord lord John Henry was a steel drivin’ man . . ."What if you could buy a car online, the way you buy books and computers?Would it work? Are millions…See More
1 hour ago
Automotive Social Marketing shared CDK Global's event on Facebook
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Automotive Social Marketing shared CDK Global's event on Google +1
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The New Keys to Closing Your Most Profitable Customers at http://hubs.ly/y0tT3h0

February 5, 2015 from 1pm to 2pm
There's a reason Amazon, Netflix & Google use sophisticated targeting technologies to manage their audiences & offer personalized shopping experiences. Simply put, it works. Join CDK Performance Improvement Consultant Rob Campbell to see how your dealership can make real-time investments in your most profitable audiences and harness the power of personalization to close more of your customers.Together we’ll determine how to:Identify your audience in real-time and align your targeting…See More
3 hours ago
CDK Global's event was featured
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The New Keys to Closing Your Most Profitable Customers at http://hubs.ly/y0tT3h0

February 5, 2015 from 1pm to 2pm
There's a reason Amazon, Netflix & Google use sophisticated targeting technologies to manage their audiences & offer personalized shopping experiences. Simply put, it works. Join CDK Performance Improvement Consultant Rob Campbell to see how your dealership can make real-time investments in your most profitable audiences and harness the power of personalization to close more of your customers.Together we’ll determine how to:Identify your audience in real-time and align your targeting…See More
3 hours ago
Profile IconNicole Lore, Eddie Morales, Kevin Kelly and 7 more joined Automotive Digital Marketing ProCom
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Paul Potratz posted a blog post

Let's Get Personal

There are a variety of ways in which you can personalize your direct mail pieces to fit your customers' wants and needs. In this week’s episode of Hard Facts, Samantha will explain how highly targeting your mail pieces and using variable data can increase ROI.See More
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Big Tom LaPointe is now friends with Tim J. Pyle and Manny Luna
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Timothy Martell commented on Timothy Martell's blog post 4 Digital Marketing Tasks You Need to Automate NOW
"Thanks Tom!"
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CDK Global posted an event
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The New Keys to Closing Your Most Profitable Customers at http://hubs.ly/y0tT3h0

January 30, 2015 from 6pm to 7pm
There's a reason Amazon, Netflix & Google use sophisticated targeting technologies to manage their audiences & offer personalized shopping experiences. Simply put, it works. Join CDK Performance Improvement Consultant Rob Campbell to see how your dealership can make real-time investments in your most profitable audiences and harness the power of personalization to close more of your customers.Together we’ll determine how to:Identify your audience in real-time and align your targeting…See More
yesterday
Big Tom LaPointe commented on Timothy Martell's blog post 4 Digital Marketing Tasks You Need to Automate NOW
"awesome resource for dealers and ANY business"
yesterday
Timothy Martell posted a blog post

4 Digital Marketing Tasks You Need to Automate NOW

Digital marketing can be extremely tedious when you add up the time that many tasks take to complete. On top of big projects like audits, copywriting, and promotional work, smaller tasks can add stress to days otherwise occupied by fulfilling work. Finding ways to get tedious tasks done faster, such as using…See More
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David Tokarsky is now friends with Mike Elliott and Ralph Paglia
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Bobby commented on Bobby's group Inspiration-Motivation Quotes
"LOYALTY IS A RARITY"
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Bobby commented on Bobby's group Inspiration-Motivation Quotes
"I alone is a maybe. Together, I'm positively sure we can!~"
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Managed Live Chat

This group was created to discuss the benefits of adding live chat to your dealership's website. See More
Thursday
Hannah Philpott posted a status
"The Simple Secret to #SocialMedia Success from @sociallittleman, guest blogging for @autosuccess"
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Mark Konrad Eck shared Bobby's video on Facebook
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ADM Blog Posts

Top Brands Rated by Women | 2015 US Womens Car Dealership Report

Posted by Anne Fleming on January 28, 2015 at 4:00pm 0 Comments

Our company has published it’s second annual report which showcases women are having empowering experiences at progressive car dealerships in the United States.

Women are responsible for buying over 13 million cars at new car dealerships; that’s an impressive 36,000 vehicles a day. Dealerships have to literally change gears, advertising, amenities and their sales strategies to attract this powerful buying force. “It’s a very competitive industry” shares Women-Drivers.com President, Anne Fleming. “Women know they can buy a car anywhere in their respective city. It’s in dealer’s best interest to strategize and market to women. However, it takes more than just having a family female spokesperson.”

The research in the …

Continue

4 Digital Marketing Tasks You Need to Automate NOW

Posted by Timothy Martell on January 30, 2015 at 8:00am 2 Comments

Digital marketing can be extremely tedious when you add up the time that many tasks take to complete. On top of big projects like audits, copywriting, and promotional work, smaller tasks can add stress to days otherwise occupied by fulfilling work.

 

Finding ways to get tedious tasks done faster, such as using digital marketing tools, will save you from that stress and give you more time to concentrate on creative projects that drive results.

 

Whether you work in-house at a business, or manage many different clients for an agency,…

Continue

Is Going Above & Beyond Really the Path to Customer Loyalty?

Posted by Richard Holland on January 29, 2015 at 7:00am 0 Comments

Most executives believe that providing an excellent customer experience will increase customer loyalty. Many companies are known for it and stand out as examples of how to win business and loyalty – Nordstrom, Zappos and Apple come to mind. While providing an excellent customer experience is certainly more likely to increase a loyal customer base than providing a poor one, just how this is done may well be the key.

 

A very insightful article in the Harvard Business Review analyzed the results of a study by the Customer Contact Council of over 75,000 people. It examined the links between customer loyalty and customer service. The results were quite surprising.  According to the article:

 

“Two critical…

Continue

If You Build It, They Won't Come (unless you support it)

Posted by J.D. Rucker on January 28, 2015 at 1:06pm 0 Comments

In the movie Field of Dreams, a ghostly voice tells Kevin Costner's Ray Kinsella character, "If you build it, he will come."

The first question you'll want answered is, "What is it?" In the movie, the 'it' was a baseball field, but it was actually so much more than that. In reality, the 'it' in the movie was the dream of baseball itself from a bygone era when the game was pure and joyful.

The second question you'd want answered is "Who are they?" In the movie, the question wasn't about 'they' but rather 'he.' We go through the movie (spoiler alert) thinking that 'he' is Shoeless Joe Jackson, but it isn't until the end when we realize that Jackson was the voice guiding him and 'he' was…

Continue

THE BAD NEWS BEARS

Posted by Bobby on January 28, 2015 at 10:30am 0 Comments

THE BAD NEWS BEARS

Coming together is a beginning; keeping together is progress; working together is success! Henry Ford

 One coach looks for the perfect team while another works to perfect the team!

_____________________________________________________________

 …

Continue

Ready to Drive! MTV study says millennials want their cars; kills 5 myths (PART 1 of 2)

Posted by Big Tom LaPointe on January 28, 2015 at 7:00am 0 Comments

6 in 10 Millennials said “they feel like losers among their peers without their cars” – MTV study



If rumors of Mark Twain’s death were greatly exaggerated, then so are those that young people are eschewing the car for alternate forms of transportation. In a study released January 23, 2015, the Viacom-owned entertainment giant revealed that not only to so-called Millennials, or Gen Y, buyers want to have cars and drive, but are beginning to in substantial numbers. They studied 3,610 Millennials in spring 2014, as well as 400 and 403 Gen X and Baby Boomers, respectively. The results crashed the assumptions that fewer younger people are interested in cars. Not only are they interested, but PASSIONATE about the idea.

In general, these younger shoppers have been…

Continue

Black Book Used Car Market Report - Ricky Beggs

Posted by Black Book on January 26, 2015 at 12:00pm 0 Comments

Hello and welcome to this week’s edition of the Used Car Market Report from Black Book.

As you can tell we are again recording this market video blog via Skype while on the road. Where has the industry taken us this week? We are coming to you from the exhibition hall floor and the Black Book booth at the 98th annual NADA Convention and Exposition in San Francisco. Unfortunately there is no time to visit nearby Napa Valley or any of the other wineries in the area.



The first part of last week had some of our lender solutions team at the annual AFSA conference, also in San Francisco, and now we are at the ATD and NADA conventions with thousands of franchised dealers and industry…

Continue

Tips For High Volume Car Sales - 20 Free Sales Videos Offer

Posted by Virgil Stanphill on January 26, 2015 at 5:00am 0 Comments

The video promoted preparation and automation as 2 of 5 keys to high volume auto sales.

Towards the end of the video he offers 20 "no strings attached" FREE videos on selling cars.

CarChat24 wins 2015 AWA Automotive Website Award

Posted by Big Tom LaPointe on January 25, 2015 at 12:00pm 0 Comments

The CarChat24 team is proud to announce we have received an Automotive Website Award for Marketing Innovation. The prestigious award was presented in San Francisco on January 22, 2015, as the 2015 National Automotive Dealers Association conference kicked off, and coincides with our fourth DrivingSales award for excellence in chat.

The AWA awards are presented annually just prior to the start of the NADA conference by consulting firm PCG Consulting, Inc., and “recognize the best vendors in automotive digital marketing”, in a variety of categories.

“We are pleased to present CarChat24…

Continue

NADA Convention from a Local San Francisco Perspective

Posted by Ralph Paglia on January 25, 2015 at 12:00am 0 Comments

National Auto Dealers Association convention sweeps into San Francisco with industry on a roll 

  …
Continue

Automotive Thought Leader Journal

Automotive Marketing and Car Dealer News from AutoBlog

Watching the Superbowl for the commercials? So are we

Filed under: ,

Autoblog wants to know which car brand made your favorite 2015 Superbowl commercial, so come on over and vote on the ones that get you revved up.

Continue reading Watching the Superbowl for the commercials? So are we

Watching the Superbowl for the commercials? So are we originally appeared on Autoblog on Sat, 31 Jan 2015 17:30:00 EST. Please see our terms for use of feeds.

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Google Blog Articles, News and More

Through the Google lens: Search trends January 23-29

Between a spookily resilient cat, and a new bunch of ghostbusters, there was a lot of (paranormal) activity in search this week:

“It’s a great day for a ball game…”
People across the country are gearing up for this weekend’s Super Bowl, starting with the basics: “When is the Super Bowl?” They’re also researching some of the major characters of Sunday’s face-off—namely Seahawks running back Marshawn Lynch and Patriots coach Bill Belichick—and getting the jump on the ads on YouTube (you’ve already watched more than 100 million minutes’ worth!), including a controversial GoDaddy ad. Plus, no game day is complete without the food: top recipes searched this week include [easy chili], [fajitas], [baked chicken wings] and [barbacoa]. Don’t forget to tune in to @Google over the weekend for more trends!

With all the football hubbub, people still found time to search for other sports happenings. Last Friday, baseball fans mourned the death of Ernie Banks, a.k.a. Mr. Cub, a beloved shortstop and Hall of Famer. And that same night, Klay Thompson of the Golden State Warriors scored a record-breaking 37 points in one quarter.

Who you gonna call?
An all-female Ghostbusters, that’s who. Rumors about next year’s reboot of the 80’s classic have been looming over us like the Stay-Puft Marshmallow Man for a while now, but now it’s all but confirmed that the 2016 film will feature Kristen Wiig, Melissa McCarthy, Leslie Jones and Kate McKinnon. Searches for each of the actresses spiked faster than you could say “proton pack,” and Kate McKinnon was the #2 search overall on Tuesday. In other leading-lady casting news, Harry Potter alum Emma Watson announced that she’ll play Belle in Disney’s forthcoming live-action Beauty and the Beast.
Tempest in a teacup
Headed into this week, the weather was on everyone’s mind, at least on the East Coast. Searches for terms like [weather], [blizzard 2015], [juno], [National Weather Service] and [weather NYC] were all hot—or, cold, as the case may be. People were also looking for info on the [mta], [nj transit] and [school closings]. Though the storm in New York amounted to little more than an excuse for a snow day, it dumped up to three feet of snow in parts of New England. Definitely enough to merit all those pre-storm searches!

And moving from the blizzard to the desert, Michelle Obama made headlines when she appeared in Riyadh to mark the death of King Abdullah—without a veil or headscarf. Searches spiked as people tried to find out if the First Lady intended her attire as a political statement. Others noted that she’s certainly not the first to go bareheaded: Hillary Clinton, Angela Merkel, Laura Bush and Condoleezza Rice have, too.

One down, eight to go
File under “stranger than fiction”: [zombie cat] was trending in search this week after a 23-month old kitten in Florida seemingly came back from the dead. After being hit by a car and buried, Bart proved the old “nine lives” adage true when he reappeared in a neighbor’s yard five days later. We’d say that after his trials, Bart deserves a cozy new bed at home, like a Serenity Cat Pod from Skymall, but, well…

Tip of the week
Don’t show up empty-handed on Sunday: say “Ok Google, remind me to pick up guacamole when I’m at Safeway” and the Google app will help you be a good guest.

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Automotive Marketing News

One vehicle that deserved a Super Bowl ad

Back in January 2009, GM didn't have money for a Super Bowl commercial, but if it could have scraped together the funds, it had a golden opportunity to introduce the masses to the Chevy Volt.

Millennials will grow to 25% of U.S. market in 2015, TrueCar says

Millennials will become a serious force in the US car market in 2015, TrueCar said in a new report this week. The car-buying site estimates that the group will purchase 4.

Fiat Chrysler to air 3 Super Bowl ads

Fiat Chrysler says it will air three Super Bowl commercials during Sunday's game. The first ad is slated to air as the first commercial after the two-minute warning in the second quarter.

Volvo's interception not likely to win the game

Volvo wants some of the attention the big boys with fat wallets will get during the Super Bowl.

Nissan teases Super Bowl ad; full reveal will wait until big game

Nissan is using a dreary Harry Chapin song as the backdrop for its Super Bowl ad, but the overall message won't be seen until the game on Sunday. The automaker unveiled a 10-second teaser today featuring Chapin's song 'Cat's in the Cradle.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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