Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Automotive News Videos

Magazine Raps Oil-Thirsty Cars (6/30/15)

Consumer Reports raps oil-thirsty cars; BMW, Audi, Subaru engines cited; Mexico looms large for UAW; GM-Navistar deal?; Spielberg to honor Bill Ford; Big muscle-car states.

Judge Dismisses GM Lawsuit (6/30/15)

Judge dismisses shareholder suit over GM recall; Suzuki's heir apparent; Cadillac XT5 early peek; Ex-Ford president Philip Benton Jr. dies; Snyder: Solid 1st half for U.S. auto sales.

Foreign-Truck Flood Ahead? (6/29/15)

Foreign-truck flood ahead?; A close-up look at Cuba's car culture; Touchdown for Hyundai; Audi A4 gets makeover; Vegas stores to settle FTC charges.

Nissan Plans Longer-Range Leaf (6/29/15)

Nissan to boost Leaf range in midcycle update; Moving up Chevy Bolt; Dodge to make more Hellcat engines; VW planning budget car; Urgent FCA recall; Outlook for new Prius.

Grand Cherokee Redesign Delayed (6/26/15)

Jeep Grand Cherokee redesign delayed; Ram torques up war with GM, Ford; A way to fight CFPB?; JLR exec: Drivers not 'cargo'; Stein, Cruze and symbols of change.

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Top 5 Most Popular Automotive Marketing Photos of Past Month

Auto Industry Marketing and Advertising News

GM out, Hyundai in as NFL audibles auto sponsorship

Filed under: , ,

Hyundai is the new auto sponsor of the NFL, and will gain access to the league's trademarks for its marketing and advertising access at major events.

Continue reading GM out, Hyundai in as NFL audibles auto sponsorship

GM out, Hyundai in as NFL audibles auto sponsorship originally appeared on Autoblog on Mon, 29 Jun 2015 14:15:00 EST. Please see our terms for use of feeds.

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Economic officials say Tesla gigafactory will open in a year

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The first batteries from the Tesla Gigafactory are now expected within 12 months. This is a bit sooner than was previously planned.

Continue reading Economic officials say Tesla gigafactory will open in a year

Economic officials say Tesla gigafactory will open in a year originally appeared on Autoblog on Mon, 29 Jun 2015 12:29:00 EST. Please see our terms for use of feeds.

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Weekly Recap: Chevy and Alfa plot comeback strategies

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We curate the week's events with a focus on comeback plans for Chevrolet and Alfa Romeo. Plus, other news and notes from the industry.

Continue reading Weekly Recap: Chevy and Alfa plot comeback strategies

Weekly Recap: Chevy and Alfa plot comeback strategies originally appeared on Autoblog on Sat, 27 Jun 2015 11:01:00 EST. Please see our terms for use of feeds.

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Latest ADM Activity - Click "More" at bottom!

Dana Detrick-Clark commented on Dana Detrick-Clark's blog post How Major Auto Makers Use Fathers and Daughters to Turn Features into Benefits
"Thank you, Tom!"
16 minutes ago
J.R. Batchelor posted a blog post
2 hours ago
J.R. Batchelor updated their profile
2 hours ago
Bradley Paschal posted a blog post

North Texas Volkswagen dealer extends services to residents in Clovis, Lubbock and beyond

Residents in Clovis, N.M. and Lubbock, Texas who are looking for a Volkswagen dealer are sure to find that Street Volkswagen of Amarillo is one of the top options. As there are not many Volkswagen dealerships in the North Texas area,Street Volkswagen continues to be the go-to dealership for those living inTexas, but also for those who reside along the borders of New Mexico and Oklahoma. Photo: …See More
4 hours ago
Dana Detrick-Clark's blog post was featured

The Difference Between Content Marketing and Digital Marketing and Why You Need Both

by Dana Detrick-ClarkWhether you're a high level, seasoned marketing professional within your organization, a beginner learning how to create marketing channels for your new venture, or anyone in between, you're inundated daily with buzzwords that can start to get a little too "gray area" in their…See More
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Jonathan Floyd's 2 blog posts were featured
4 hours ago
Mark Frost's blog post was featured

5 Simple Link Building Strategies for Small Businesses

When someone new to digital marketing reads about link building strategies, it’s likely a confusing and stressful experience. The reason is, most people try to complicate the process to sell services by convincing you there’s something proprietary about their methods.Now, most businesses should …See More
4 hours ago
Paul Moran's blog post was featured

Your Customers Are Talking To You. Are You Listening?

One of the key metrics to look at when gauging the health of your Facebook page is the “People Engaged” metric. This tells you how many of your pages’ fans are interacting with you, as well as those that are interacting but are not fans of your page. The higher that percentage, the more organic reach your posts will achieve. You…See More
4 hours ago
Zulma Aguiar was featured
4 hours ago
Dana Detrick-Clark posted a blog post

The Difference Between Content Marketing and Digital Marketing and Why You Need Both

by Dana Detrick-ClarkWhether you're a high level, seasoned marketing professional within your organization, a beginner learning how to create marketing channels for your new venture, or anyone in between, you're inundated daily with buzzwords that can start to get a little too "gray area" in their…See More
5 hours ago
Profile IconZulma Aguiar, justin fecteau and Joaquin joined Automotive Digital Marketing ProCom
5 hours ago
Paul Potratz posted a blog post

You Don't Want to Miss This

Join The Content VS Retail Debate! This week on Think Tank Tuesday, Robert Donovan of DOM360 joins me to discuss the importance of both merchandising AND content development. Get inside knowledge on how you can marry the two schools of thought to build a robust and rock-solid marketing strategy.See More
6 hours ago
Michael Smith and Jonathan Floyd are now friends
8 hours ago
Jonathan Floyd posted blog posts
8 hours ago
Black Book posted a blog post

All Car Segments Decline and Pickups Defy Normality

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. As summer picks up steam, so does the depreciation of just about every car segment with the exception of Premium Sporty Cars, which has outperformed the average car for eight straight weeks. Click through to see how cars have accelerated…See More
9 hours ago
Michael mitrone and Ralph Paglia are now friends
9 hours ago
Mark Frost posted a blog post

5 Simple Link Building Strategies for Small Businesses

When someone new to digital marketing reads about link building strategies, it’s likely a confusing and stressful experience. The reason is, most people try to complicate the process to sell services by convincing you there’s something proprietary about their methods.Now, most businesses should …See More
10 hours ago
Jeff Glackin liked Subi Ghosh's blog post Throw out the darn rulebook.
11 hours ago
Paul Moran posted a blog post

Your Customers Are Talking To You. Are You Listening?

One of the key metrics to look at when gauging the health of your Facebook page is the “People Engaged” metric. This tells you how many of your pages’ fans are interacting with you, as well as those that are interacting but are not fans of your page. The higher that percentage, the more organic reach your posts will achieve. You…See More
13 hours ago
Anne Fleming posted a blog post

What Your Female Customers Are Looking For In Your Service Drive

Optimizing your service engagement with women is the key to client retention. I had the pleasure to be on ServiceDriveToday of @CarBizToday and share ideas on how dealers can do just that with this growing customer base. Click here to view interview and learn more:…See More
21 hours ago

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ADM Blog Posts

The Difference Between Content Marketing and Digital Marketing and Why You Need Both

Posted by Dana Detrick-Clark on June 30, 2015 at 1:33pm 0 Comments

by Dana Detrick-Clark

Whether you're a high level, seasoned marketing professional within your organization, a beginner learning how to create marketing channels for your new venture, or anyone in between, you're inundated daily with buzzwords that can start to get a little too "gray area" in their definitions, leaving you confused as to what you really need, and what you don't.

Two such areas of marketing are Content Marketing and Digital Marketing. If you're not personally familiar with either, at first glance, they can seem to be interchangeable. This…

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Your Reputation Your Success

Posted by Jonathan Floyd on June 30, 2015 at 10:00am 0 Comments

According to Wikipedia* Reputation Management is the influencing and/or control of an individual's or business's reputation.

Reputation Management - Do You Know How Your Business Is Perceived? 

To better your business reputation, make sure you follow up with your customers. This is especially the case if your business is larger. You need to make them feel important. Consider following up with them with automated systems you put in place. Get feedback of your services and goods while you do it.

When it comes to dealing with negative content about your brand online, the best defense is a good offense. Any negative feedback is sure to be lost in a sea of positive feedback, so make sure there is plenty of it. Make sure your content is always fresh so that older, negative things fade to the bottom of search pages.

Pay attention to social media forums. Most…

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5 Star Review Videos Why Do You Need Them?

Posted by Jonathan Floyd on June 30, 2015 at 9:30am 0 Comments

Bring on More New Customers

Visitors are 144% more likely to purchase a product after seeing a video.

  • Easier 1st Page Google Ranking

    A web page with video is 53 times more likely to achieve a page one listing on Google.

  • Better Results Than Text

    Videos in search results have a 41% higher click through rate than text results

  • Video Taking Over…

Continue

5 Simple Link Building Strategies for Small Businesses

Posted by Mark Frost on June 30, 2015 at 8:04am 0 Comments

When someone new to digital marketing reads about link building strategies, it’s likely a confusing and stressful experience. The reason is, most people try to complicate the process to sell services by convincing you there’s something proprietary about their methods.

Now, most businesses should consider SEO or link building services if they want to get results, but the cost is something many small businesses simply can’t afford. But instead of just forgoing link building altogether, you need solutions that fit your business, right?

That’s why I’ve put together a list of five simple link building strategies that small businesses can start immediately. So take…

Continue

Your Customers Are Talking To You. Are You Listening?

Posted by Paul Moran on June 30, 2015 at 5:30am 0 Comments

One of the key metrics to look at when gauging the health of your Facebook page is the “People Engaged” metric. This tells you how many of your pages’ fans are interacting with you, as well as those that are interacting but are not fans of your page. The higher that percentage, the more organic reach your posts will achieve. You obviously want people talking about your business, that’s a given. But equally important is that you pay attention to people who are directly interacting with your page. Consumers increasingly use social media to ask questions about products, to get assistance, or to share experiences – both positive and negative. In today’s connected world, these consumers expect you to interact and quickly respond to them.  In their eyes, social media is simply an extension of your customer…

Continue

Why Social Trumps Search for Paid Inventory Shopper Traffic

Posted by Jeff Glackin on June 28, 2015 at 10:30pm 3 Comments

It’s no secret I have never been a huge fan of PPC or Google Adwords. Don’t get me wrong, I feel they have their place but what I have typically struggled with is the lack of transparency in this area of digital marketing. Dealerships have blindly set budgets not even knowing the fees being charged by their vendor or the true results of the campaigns placed on their behalf.

  

After reading this post on the Moz blog, it just dumped fuel on my fire. I recently heard Gary Vaynerchuk call Google Adwords traditional advertising. I love that guy! He recently just shifted two million dollars from Google to Facebook. I am seeing dealerships start to make that same shift. Here’s…

Continue

Make sure your mobile chat is MOBILE: 4 success killers

Posted by Big Tom LaPointe on June 28, 2015 at 3:00am 0 Comments

It sounds simple enough, but are you sure your dealership live chat appears on mobile devices? More and more I talk to dealers who say they are happy with their chat, yet their chat icons do not appear on their shoppers’ mobile devices. And often when they do, the chat windows are the same ones served on desktop computers, so they are oversized and typically extend off the screen.

I understand that website chat is a small part of the marketing picture for dealers, but a high-performing chat can generate as much a fifty percent increase in website contact lead forms, so ensuring it also operates efficiently on mobile devices is critical, with half or more of unique website visits coming in the form of…

Continue

Is it Time to Break the Mold?

Posted by Paul Potratz on June 26, 2015 at 10:57am 0 Comments

Change isn't easy; but what I'm about to share with you is worth the challenge.

Breaking routines isn't easy but change yields long term results. On this week's Hard Facts, Samantha shows you how to shake up your routine and your priorities.

Street Volkswagen of Amarillo Opens on the 5000 block of Soncy Road

Posted by Bradley Paschal on June 26, 2015 at 5:00pm 0 Comments

Amarillo, Texas – Street Volkswagen of Amarillo will move to its new and permanent facility at 8707 Pilgrim Drive the last weekend in June. The dealership has been running business at their temporary location at 2725 S.W. 45th Avenue since August of 2013.

 

Street Volkswagen of Amarillo will move at the end of June from its temporary location to its new state of the art facility on the 5000 block of Soncy Road. The store will be open by July 1 serving Amarillo as a full service dealership with automotive sales, service and parts departments.

The project idea for the new store…

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Do dealerships really need 24/7 live chat?

Posted by Big Tom LaPointe on June 25, 2015 at 8:00am 0 Comments

I recently stayed with a millennial friend who is enjoying her summer break from college by watching YouTube sitcoms until 3 am and shopping for shoes online. A business friend of mine was at the airport last week waiting for his 7 am flight and surfing the web for an Apple watch and looking for Taylor Swift tickets for his daughter. In either of these cases, the shopping could have easily been for a car, and THAT is why you definitely want 24/7 live chat on your dealership website.

During regular business hours, do you ONLY greet shoppers on the lot during certain hours? Well, the internet is open 24 hours a day, and so is your website, so it only makes sense to have a live person greet them when they arrive. Just like you never know…

Continue

Automotive Thought Leader Journal

Automotive Marketing and Car Dealer News from AutoBlog

GM out, Hyundai in as NFL audibles auto sponsorship

Filed under: , ,

Hyundai is the new auto sponsor of the NFL, and will gain access to the league's trademarks for its marketing and advertising access at major events.

Continue reading GM out, Hyundai in as NFL audibles auto sponsorship

GM out, Hyundai in as NFL audibles auto sponsorship originally appeared on Autoblog on Mon, 29 Jun 2015 14:15:00 EST. Please see our terms for use of feeds.

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Google Blog Articles, News and More

Google Earth turns 10 today

When Google Earth was first introduced 10 years ago, it immediately stole my heart. Beyond the freedom to fly anywhere in the world, I was captivated by the ability to paint and visualize geographic data on this incredible global canvas.

Drawn to datasets backed by real human stories, I started making my own maps with KML a few weeks after Earth’s release in 2005. For my master’s degree, I used Google Earth to build a virtual representation of a high-tech biological research reserve. Vint Cerf saw my work, which eventually led to a job on the Google Earth Outreach team, turning my passion for telling stories with maps into a career.

2005 was the beginning of Google Earth’s evolution, as well. In August of that year, Hurricane Katrina showed us how useful mapping tools like Earth could be for crisis response efforts. Rescue workers compared before and after Satellite imagery in Google Earth to better locate where people were stranded. And in the years after, with more than 2 billion downloads by people in nearly every country in the world, Earth has enabled people to discover new coral reefs, journey to the Moon and into deep space, find long-lost parents, clear landmines and much more.
Google Earth images of Gulfport, Mississippi's shoreline before and after Hurricane Katrina

The ability to empower groups as diverse as school children and NASA scientists to learn more about the world is what I love about Google Earth. It has the potential to make the planet a far more connected place, if you take the time to explore, discover and share what you learn. So to celebrate how far Google Earth has come and our leap into the next 10 years, we’ve created a few new ways to help you better see places from around (and above) the world.

Voyager
The world is a big place, and it can be hard to know where to begin your virtual journey. Now you can jump straight to the newest and most interesting imagery around the globe with a new layer, Voyager, available in desktop versions of Google Earth.
Different imagery types in Voyager are shown by color

In this first edition of Voyager, you’ll find five sections to explore:
  • Street View: highlights from Street View, including the Taj Mahal and the Grand Canyon
  • Earth View: striking landscapes around the globe as seen from space (more below)
  • 3D cities: a showcase of cities and towns available in photorealistic 3D (don’t forget to tilt!)
  • Satellite imagery updates: a map of our most recently published satellite imagery
  • Highlight tour: with thousands of Voyager locations to choose from, take a quick tour of a few to whet your appetite
The Kemgon Gompa—available in the Street View layer—is a Buddhist monastery in Lukla, Nepal

Earth View
Looking at our planet from above is not only a reminder of how interdependent our human and natural ecosystems are—it also lays bare the Earth’s staggering and often surreal beauty.
The Hammar Marshes of Iran are an uncharacteristic yet beautiful wetland feature in the otherwise arid climate

Earth View is library of some of the most striking and enigmatic landscapes available in Google Earth. It started as a 20 percent project last year by a few Googlers who enjoyed scouring satellite imagery for these gems. These images soon made their way onto Android phones, Chromecast and Chromebooks as a distinctive kind of wallpaper.
Islands surrounding Cuba seen in the Earth View Chrome Extension

For Earth's 10th birthday, we're expanding the Earth View collection to 1,500 landscapes from every continent and ocean and making it accessible to even more people. The new imagery is available with an updated version of our Chrome extension and a new web gallery. Download high-resolution wallpapers for your mobile and desktop devices, or better yet, print them up for your walls!
The coastline near Ningaloo, Australia in the new Earth View web gallery

Thank you for the last 10 years exploring your world with Google Earth. We hope Voyager and Earth View will unlock a new perspective on our planet. We look forward to seeing what the next decade brings!

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Internet Sales Manager Resources and Blogroll

ADM Professional Community Blogroll:
1. Social Media Optimization 

3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

7. Toyota Community

8. Kia Community 

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10. Social Media Marketing 

11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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Automotive Marketing News

Newer Audi, BMW, Subaru models use lots of oil, Consumer Reports survey finds

Newer models from Audi, BMW and Subaru are burning a lot of oil between routine oil changes, according to a consumer survey from Consumer Reports.

Lexus is living in the future

A 37-second tease of a long-dreamed-about technology: the hoverboard.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

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