Automotive Digital Marketing

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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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Ralph Paglia
Editor-in-Chief

Arnold Tijerina
Editor, Content Marketing 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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U.S. Mulls New Auto-Import Tariffs (5/24/18)

U.S. mulls new auto-import tariffs; Musk vs. the media; Report: Apple to convert VW vans into AVs; Volvo to make more XC40s; Startup to make EVs at old Mitsubishi plant.

Uber Ends Autonomous Vehicle Program in Ariz. (5/23/18)

Two months after fatality, Uber ends AV program in Ariz.; Barra: 'Just open up the markets and let us compete'; 'Autopilot' name deceptive, groups say; German city bans old diesels.

Auto Shows Still a Good Marketing Bet? (5/23/18)

Auto shows still a good marketing bet? Kia, Acura execs weigh in; Tesla slashing prices as China prepares to ease tariffs; Ghosn: No quick merger deal; FCA media agency review

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Automotive Marketing, Sales and Motorsports Business News

Tesla Model X P100D tows Qantas Airways Boeing 787-9 Dreamliner

Filed under: ,,,,,,

Using a car to pull an airplane is nothing new. We've seen a Volkswagen Touareg V10 TDI, a Nissan Patrol and a Porsche Cayenne Turbo S all tug widebody aircraft. A few years ago, there was even a Toyota Tundra that pulled the Space Shuttle Endeavour across the 405 in Los Angeles. Now Australia's Qantas Airways has joined the fray, using the all-electric Tesla Model X P100D.

Continue reading Tesla Model X P100D tows Qantas Airways Boeing 787-9 Dreamliner

Tesla Model X P100D tows Qantas Airways Boeing 787-9 Dreamliner originally appeared on Autoblog on Tue, 15 May 2018 16:10:00 EDT. Please see our terms for use of feeds.

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New Nissan Star Wars ad stars dog that looks like Chewbacca

Filed under: ,,,,,,

A not-so-long time ago, in a marketer's office not that far away, someone saw that there was going to be a new Star Wars movie called "Rogue One" and said, "Hey, Nissan sells a car called the Rogue. This is a perfect! Call up George Lucas immediately, or Mickey Mouse, or whoever's in charge over there."

Continue reading New Nissan Star Wars ad stars dog that looks like Chewbacca

New Nissan Star Wars ad stars dog that looks like Chewbacca originally appeared on Autoblog on Fri, 04 May 2018 13:40:00 EDT. Please see our terms for use of feeds.

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ADM Member Reception at Digital Dealer Conference

 

Latest ADM Activity - Click "More" at bottom!

sara callahan posted a blog post

Content Doesn’t Have to Be Scary!

Great content comes in several forms. However, many people think of content as just the written word, such as blogs and articles. For those who aren’t writers, or don’t have the time to write, this can seem like a daunting task.It’s tough coming up with ideas and, even when you do, explaining your idea in writing, rather than…See More
50 minutes ago
thomas ieracitano posted a video

ELEAD Virtual BDC, Customer Contact Center

http://www.elead-crm.com. Live footage of the nation's number one automotive-only call center. ELEAD Virtual BDC has lead the industry in customer contact in...
17 hours ago
thomas ieracitano and Mark Burack are now friends
18 hours ago
Ralph Paglia commented on Ryan Gerardi's blog post VIDEO: Tier 4 Marketing Featuring ADM's Own Ralph Paglia
"David, I could easily imagine an OEM, or several, putting money into a Tier 3 Co-Op reimbursement program for several reasons. Besides being a successful way to take market share, an OEM Tier 4 Program would also establish standards and practices…"
20 hours ago
Scot Eisenfelder posted a blog post

Plugging Holes in the Service Bucket

We are in a new era; one in which dealers make most of their money on the service side and not in new vehicle sales.Yet, as an industry we still spend far more money marketing the sales side of the business, and on conquest marketing, than we do on service marketing and customer retention. Some dealers justify this by saying that sales drives service…See More
yesterday
John Sternal posted blog posts
yesterday
Bill Wittenmyer posted a blog post

Do Car Shoppers Really Want to Buy Cars Online?

Manufacturers, dealerships and vendors are all rolling out digital retailing initiatives to sell vehicles online. But some dealers remain skeptical and believe that their customers don’t really want to buy cars online, or aren’t ready for that step yet. Car shoppers already use the Internet to research brands and models, buy insurance and look for dealers. How many consumers would start the purchase process online, if the option were available? Let’s look…See More
yesterday
Ryan Gerardi commented on Ryan Gerardi's blog post VIDEO: Tier 4 Marketing Featuring ADM's Own Ralph Paglia
"David long time brother. Are you suggesting a co-op where the OEM and dealer support T4? Is there nothing like this now?"
yesterday

ADM Blog Posts

Swapalease.com Unveils Quarterly Auto Lease Trends Report for Q1 2018

Posted by John Sternal on May 21, 2018 at 12:00pm 0 Comments

SWAPALEASE.COM UNVEILS QUARTERLY AUTO LEASE TRENDS REPORT FOR Q1 2018

Report Shows Fewer Dealer Incentives on New Leases Driving More Shoppers to Secondary Market

Swapalease.com, the nation’s largest online car lease marketplace, today released…

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What Can We Learn From A $1000 Toilet Seat?

Posted by Ujj Nath on May 21, 2018 at 7:03am 0 Comments

In my recent travels I went to Tokyo and Kyoto in Japan. A few things struck me: just how space efficient and clean everything was.

 

I visited the famous Tsukuji wholesale fish market. To my surprise, there was no smell of fish. The…

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Facebook Journeys: What Makes Customer Journey Data Valuable?

Posted by Steve White on May 21, 2018 at 6:46am 0 Comments

At the recent 2018 F8 Developers Conference, Facebook introduced Facebook Journeys, a new enhancement to their Analytics, which will reportedly give businesses an omni-channel view of…

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How To Ensure Your Email Marketing Gets Through

Posted by Graham Annett on May 18, 2018 at 6:30am 0 Comments

As you know, email is a vital part of your marketing. But if your specially-crafted email campaigns don’t make it to your customers’ inboxes, your ROI will fall short.

Following email deliver-ability best practices is more than making sure your customers receive your…

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Outsourcing Customer Communications - Should the Service Department Worry?

Posted by Chris Miller on May 18, 2018 at 6:00am 1 Comment

There are few things sales managers find more painful than looking into their CRM and finding unanswered sales leads -- whether those leads sat for hours or sometimes, days, each is a missed opportunity.

That’s why there are so many outsourced BDC services…

Continue

Are there too Many Chefs in Your Content Kitchen?

Posted by sara callahan on May 17, 2018 at 6:30am 0 Comments

One of the best ways to get your name out to your audience is through a consistent regimen of relevant educational content of interest to your audience. This helps position key people in your dealership or organization as industry thought leaders and gains indirect brand exposure.

 

Doing this…

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To Text or Not to Text?

Posted by Anne Fleming on May 16, 2018 at 12:53pm 0 Comments

Texting Strategy for Women Buyers

Is texting part of your dealership’s communication strategy with women customers? Used properly, texting as a business practice is a direct and efficient way to…

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When It Comes to Service the Sky Should NOT be the Limit

Posted by Ujj Nath on May 14, 2018 at 6:18am 0 Comments

For today’s consumers, time is the ultimate commodity.  No matter how much money they have, consumers are always on the go with their busy lives. Whether that means shuttling the kids to soccer practice, or running a bunch of errands, when it comes to fitting vehicle service into their busy schedule it is often…

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5 SEO Tips for Auto Dealers Selling Auto Parts Online

Started by Jon Hedges in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices on Tuesday. 0 Replies

For any dealers that sell OEM parts, tires or wheels online, you may already know the automotive parts SEO process is much different than for the front of the house.Here are some tips to use on your own website.Tip #1: Understand the Road to Purchase for auto parts SEOThe Road to Purchase for car parts can vary a lot, depending on what part you're optimizing for. For example, when a shopper needs an OEM part, it's usually because something broke or wore out. It may not be a planned purchase.But, for a performance car part, an accessory, or something to customize a vehicle, the shopper may have been thinking about that part for weeks, months or even years.The key is to show up for online searches when a shopper starts down the Road with…Continue

Tags: automotive seo, auto parts, seo

WordStream Sold To Publisher Gannett For $130 Million Cash

Started by Ralph Paglia in SUPPLIERS - The Good, The Bad and The Ugly May 13. 0 Replies

Search Icon and Marketer Tool of Choice WordStream Sold To Publisher Gannett, Owner of Cars.com for $130 Million Cash DealWritten by Laurie Sullivan  @lauriesullivanGannett on Thursday announced an agreement to acquire search marketing and advertising company WordStream for $130 million in cash and up to an aggregate of $20 million earnout during the next 24 months based on achieving certain revenue targets.As Gannett transforms into a digital publisher supported by search and analytics services, the “acquisition marks another critical milestone,” stated Robert Dickey, president and chief executive officer of Gannett.The transaction builds on Gannett’s existing…Continue

Tags: $130, Million, Cash, For, Gannett

Why is it important to differentiate between mobile and desktop in SEO?

Started by Susan Daigle in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices. Last reply by Jon Hedges May 10. 4 Replies

Distinguishing clearly between the mobile platform and the desktop platform is of paramount importance when it comes to search engine optimization. More specifically, mobile platform has not just influenced the way businesses used to represent themselves over the internet but, it has entirely changed the concept of online branding. Now SEO experts put greater attention to the area of content that fits best when it comes to reading it on mobile devices.  Moreover, it has been also observed that mobile search terms vary a lot from the desktop search terms. And above all, according to a digital marketing in Virginia, mobile friendliness continues to grow as a trending priority when it comes to executing SEO plans in the year 2017 where concepts such as Google AMP has been launched that largely focuses on showing up the best content results…Continue

Tags: and, mobile, desktop, in, SEO?

Are You Looking at This the Right Way?

Started by Garry House in Uncategorized or Does Not Fit Into Any Pre-Defined Category May 10. 0 Replies

When I was teaching the Sonic Dealer Academy from 2001 through 2008, my co-instructor, Steve Hallock, became famous for asking each class, “Why do you think we spend so much time talking about the Service Department? It’s because, at a 75% gross profit margin on labor sales, this department offers, by far, the greatest incentive to increase sales. That was then, and many dealership owners and managers looked at service gross potential that way.These days, however, I’m coaching my clients to also recognize the value of the “associated gross” that is developed when we increase service labor sales. I’m sure most of you grasp how adding 5 more R.O.s per month, increasing hours per R.O. by two tenths, and increasing the labor rate by $0.50 can increase labor sales. But most dealership owners and managers are absolutely shocked by the increased overall gross profit developed when we consider the “associated” sales.What do I mean? After performing this exercise with hundreds of NCM Institute…Continue

Vehicle Subscriptions: How Many Consumers Are Yet Aware?

Started by Ralph Paglia in FINANCE and INSURANCE - Financial Services, Credit Issues, Using Financing variations to sell cars, the F+I Department, etc. May 2. 0 Replies

Netflix for Cars?Most Consumers Unaware of SubscriptionsWith the growing availability of subscriptions for new and used vehicles in the auto industry, Autolist.com wanted to see how aware consumers are of this new ownership model... As it turns out, not very many at all! According to an Autolist survey of 1,428 current car shoppers, 70 percent of consumers have no idea that automakers and retailers offer or have announced subscriptions for new or used vehicles. Highlights:Seventy percent of car shoppers are not aware that automakers and retailers currently offer or have announced subscription services for their vehicles.  Just 16 percent of consumers could name a brand offering a subscription. Consumers are less open to a subscription for their next vehicle, but they’re more open to it as…Continue

Tags: Unaware, of, Subscriptions, Consumers, Most

Can Artificial Intelligence Make Better Logos Than Designers?

Started by Hina Eni in WEBSITE CONTENT - How to Get Visitors to Interact, Engaging Content, Driving Increased Website Visitor-to-Dealer Contact Conversion Rates. Last reply by Nishad Apr 28. 3 Replies

This era belongs to the artificial intelligence because humans are quickly getting replaced by the computers and algorithms for completing the task. Considering the role of web design agencies in Dubai, they now face the challenges of creating best UI design based websites by using the phenomena of highly effective logos and stickers. The sites designing agencies now deliver the best websites by creating creative logos at affordable prices. Therefore, they make use of the artificial intelligence, because it generates excellent options, and help them in the development of logos. The client selects five logos from twenty of them, which are then taken by following the strategy of typeface, icons, colour palette and tons of other options. A designer is required to produce the best logo by keeping in consideration the requirement of the client and designing the logo using interactive colours and stickers to meet the…Continue

Tags: company, design, designinig, web

Newsletter: 'Ralph Recommends...'

Started by Ralph Paglia in AUTO INDUSTRY NEWS - Discussions about Auto Industry, including dealerships, car companies and government, but not about suppliers (see cetegory) Apr 27. 0 Replies

*|MC_PREVIEW_TEXT|*Teach Customers to Use Tech By the Center for Performance ImprovementConnected navigation, Bluetooth phone and streaming audio, Apple CarPlay and Android Auto are just a few examples of tech features now commonly found in new cars. It’s no surprise some customers are having trouble ...VIEW STORYYour Technician Shortage Is Not a Good Excuse By the Center for Performance ImprovementFrom New York City to Los Angeles,…Continue

Tags: Recommends, Ralph, Newsletter

Dealers Do Not Need To Buy All New Technology To Go High-Tech, Just Make a Few Tweaks!

Started by Ralph Paglia in DEALERSHIP MANAGEMENT, MONITORING and REPORTS - Achievements, Milestones, Sales Team and Organizational Leadership Topics, awards or achievements you and your team have earned Apr 4. 0 Replies

Vehicles have advanced by leaps and bounds. New vehicles have smartphone integration with Apple CarPlay and Android Auto, available Wi-Fi hotspots, and some of the most amazing and massive capacitive touchscreens in the dash. Despite in-vehicle tech advances, there’s an accepted theory that the automotive industry is notoriously slow to adopt new technology at the dealership level.       Ralph Paglia of Automotive Digital Marketing says that’s not necessarily the case. “As much as we seem to hear about this "Tech Aversion" factor being ascribed to the car business, I believe it is an exaggeration based on conservatively managed brick and mortar business owner reluctant to tamper with a profitable business model when the numbers…Continue

Tags: Just, Tweaks, Go High-Tech, Technology, Buy

"Ralph Recommends..." Newsletter Announcement

Started by Ralph Paglia in AUTO INDUSTRY NEWS - Discussions about Auto Industry, including dealerships, car companies and government, but not about suppliers (see cetegory). Last reply by Ralph Paglia Mar 31. 5 Replies

Having been the Editor-In-Chief and managed the ADM Professional Community for over ten years now, it seems that every technology development, software and application being sold to car dealers, along with various service provider programs and just about anything somebody conceives of that they would like to sell car dealers has been pitched to me at some point... Usually in the form of a product demonstration, sometimes starting with a two minute "Elevator Pitch". The vast majority of time I have considered incumbent upon my obligations to this professional network to listen, watch, take notes, try it out, talk to any dealers currently using the widget in question and generally become aware of what it is, what it costs and what the claimed Return On Investment (ROI) is all about... The how when and why…Continue

Tags: Announcement, Newsletter, Ralph Recommends...

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ADM Events Posted for Automotive Marketing and Sales Professionals

FREE WEBINAR: Mobile Website Mistakes That Are Costing You $$$

Here’s the deal… more than 65% of your web traffic is now mobile! However, the majority of dealers aren’t using a mobilefirst website design and don’t…



Time:June 7, 2018 from 12pm to 1pm
Location:https://www.dealeron.com/webinar/mobile-website-mistakes-costing
Website or Map:https://www.dealeron.com/webi…
Export to Outlook or iCal (.ics)

FREE WEBINAR: How to use Artificial Intelligence for Maximum Results

At this year’s 2018 NADA Show, nearly everywhere, you heard of companies proclaiming the use of Artificial Intelligence (AI). The temptation for Dealers is to turn over critical communications to software driven tools that will match, beat or replace human employees. That’s simply inaccurate! Progressive dealers use a combination of both AI and HI, Human Intelligence, to deliver exceptional results.

DO…



Time:May 31, 2018 from 12pm to 1pm
Location:https://www.dealeron.com/webinar/use-artificial-intelligence
Website or Map:https://www.dealeron.com/webi…
Export to Outlook or iCal (.ics)

FREE WEBINAR: Online Merchandising Strategies that Lead to Profits & Growth

Speed to market and effective online merchandising are essential keys to the profitable growth of any dealership. However, the majority of dealerships need improvements in one or both.

In this exciting 1 hour webinar, Russ Daniels from HomeNet will share cutting edge techniques about online merchandising that lead to a bigger bottom line. Attendees of this incredibly insightful presentation will hear…



Time:May 24, 2018 from 12pm to 1pm
Location:https://www.dealeron.com/webinar/online-merchandising-strategies-lead-profits-growth
Website or Map:https://www.dealeron.com/webi…
Export to Outlook or iCal (.ics)

 
 
 

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ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.

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Created by Ralph Paglia Jan 16, 2009 at 10:24am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Profile Featured

Created by Ralph Paglia Jan 16, 2009 at 10:18am. Last updated by Ralph Paglia May 10, 2010.

Automotive Marketing News

Safety-minded Volvo takes some chances

Volvo hopes so as it takes bold steps to re-establish itself as more than a niche brand for staid college professors and safety-obsessed parents.

Joydrive aims to eliminate need to visit dealership to buy new, used cars nationwide

Joydrive wants to become the first nationwide platform that allows buyers to complete their transactions without setting foot in a dealership -- for new and used cars.

Chevrolet races down a mountain

Chevrolet is off to the races in one of the newest videos to join our viral video chart.

Fiat Chrysler launches U.S. media agency review

Fiat Chrysler Automobiles said it is beginning a media agency review in the United States. The incumbent is Interpublic's UM.

Three steps to evolve auto retail marketing

Auto brands need to get organized and aligned internally to allow for a complete view of the customer. This is especially important today.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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