Automotive Digital Marketing ProCom

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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

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Ralph Paglia

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing

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From Hellcats to Heavy Duty Rams (9/2/15)

Hellcats to Heavy Duty Rams: FCA's 2016 lineup; Ford open to health-care pool; L-R's U.S. diesel debut; Model X decision time; Official Prius teaser.

Aug. U.S. Sales Winners, Losers (9/2/15)

Aug. U.S. sales winners, losers; Luxury win for Lexus; Barra's Volt frustration; New Hyundai, Nissan U.S. sales chiefs; More time to run VW; Oprah gets a car, too; Safest U.S. driving cities.

SAAR Up, Sales Down (9/1/15)

SAAR up, sales down; Hyundai departure; Toledo to keep a Jeep, lose a Jeep; FCA future product; 51 years of Malibus; Inside Infiniti Q30; Z crossover?

FCA Details Buybacks, Incentives (9/1/15)

FCA details buybacks, incentives; GM strike authorized; Magna closes unit sale; Fallout from Brazil slowdown; Dealers leverage Porsche 'experience.'

Sergio on Hugs, Deals, 'Schmucks' (8/31/15)

Sergio on hugs, deals and 'schmucks'; Analyst: Friendly GM merger unlikely; Spicier Acura sedans?; Pining for Honda S660; Wholesale used prices dip below $10K.

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Auto Industry Marketing and Advertising News

GMC doesn't care if it's Mt. McKinley or Denali

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GMC likes the free publicity but doesn't plan to change any of its marketing in light of Mt. McKinley becoming Denali.

Continue reading GMC doesn't care if it's Mt. McKinley or Denali

GMC doesn't care if it's Mt. McKinley or Denali originally appeared on Autoblog on Tue, 01 Sep 2015 14:45:00 EST. Please see our terms for use of feeds.

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Recharge Wrap-up: Shell Eco-Marathon 2016, Apple poaches Tesla Autopilot expert

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Apple adds Tesla engineer to its autonomous driving tech team. Salvador Duran joins Trulli Formula E. Shell Eco-Marathon 2016, registrations begin. Fuels America ad targets President Obama on RFS.

Continue reading Recharge Wrap-up: Shell Eco-Marathon 2016, Apple poaches Tesla Autopilot expert

Recharge Wrap-up: Shell Eco-Marathon 2016, Apple poaches Tesla Autopilot expert originally appeared on Autoblog on Mon, 24 Aug 2015 18:28:00 EST. Please see our terms for use of feeds.

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Toyota turns lemonade into hydrogen fuel for Mirai

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The third in Toyota's Fueled by Everything campaign for the Mirai hydrogen fuel cell sedan features Nikki Glaser talking up the energy possibilities in leftover lemonade.

Continue reading Toyota turns lemonade into hydrogen fuel for Mirai

Toyota turns lemonade into hydrogen fuel for Mirai originally appeared on Autoblog on Sun, 23 Aug 2015 09:02:00 EST. Please see our terms for use of feeds.

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Latest ADM Activity - Click "More" at bottom!

Elina Sivak posted a blog post

Selecting a Catalyst Converter for Your Vehicle

When the time to replace your car’s catalyst converter comes, you usually will have two options: spend a fortune to get a new catalyst converter at the dealership store or you can save a bunch of money and do the job yourself with the aid of an aftermarket replacement. But before you will be in a hurry to the garage, remember one thing – not all catalyst converter replacements are street legal in the country — and another important fact is that they are not so easy to install because of a set…See More
4 hours ago
Ralph Paglia posted a blog post

Mobile Marketing Ad Spend Now Gets Over 50% Of Digital Budget

Mobile Marketing Budgets have surged over the past 8 months and now account for over half of All Digital Advertising Spend (YTD 2015)Through the end of August, Mobile Advertising spend has surpassed desktop targeted ad purchases for the first time... 2015 has become a benchmark year for ad spending in the US, as mobile surpasses desktop spending for the…See More
10 hours ago
Mark Frost posted a blog post

Blogging for Car Dealers: How to Get Started

Blogging for business is by no means a new phenomenon. It's been talked about for years now, and I'm sure most of you reading this have tried blogging, whether in your free time or for a business.But while the craze around blogging has died down as it becomes more acceptable, there are still plenty of people out there skeptical about blogging and its potential benefits. In this post, I'll…See More
16 hours ago
Joseph Little posted a blog post

This Week in Social Media with @seekristintweet

News for the Week of August 31Guest Blogger today: Kristin Huntley, Director of Content and MarketingYou Don’t Have to Be Square!  Thanks Instagram!This week, Instagram announced they are expanding their format to allow for portrait and landscape photos and videos, as well as the traditional square…See More
16 hours ago
Kris Rosychuk updated their profile
20 hours ago
Anne Fleming posted a blog post

3 Ways to Ensure Women Shoppers Return to Your Dealership to Buy

Surveys indicate the top reason women do not purchase at a dealership on their first visit is they are still looking. However, only 4 in 10 of those “shoppers” who leave a dealership without buying a car will ever return to the dealership. Given that women shop at 30% more dealerships than men, it is important to create an environment that welcomes a return visit. Here’s how:1. Establish trust and respect. Women place “respect” and “trustworthiness” as the top two reasons to buy from a sales…See More
20 hours ago
Matt Payne (the credit cowboy) liked James A. Ziegler's event Debbie and the Dawg Bringing it to Detroit
21 hours ago
Steven Kruger commented on Steven Kruger's blog post Give a little and get a lot..
"I've spoken to a few of you with the same questions so I'll answer them here: -The cost of the product is $200 per month with the first month free. -Every lead generated by the widget on your site goes directly into your CRM and is not…"
21 hours ago
Angela Smith posted a blog post

When You Buy Used You Won't Just Be Getting A Great SUV

The Honda Pilot is an affordable, stylish, and useful mid-sized SUV. Its built-in driver assist technology (like cross-traffic monitors and lane departure warnings), roomy cabin space, and 280-HP V6 engine make it an ideal SUV for you and your family, wherever you need to go and whatever you need to store. But when you buy the Pilot second-hand, you’re getting much more than just an amazing vehicle.There are many benefits to using an online second-hand shopping community to aid in your search…See More
22 hours ago
Jirakee jones posted a blog post

Regular Maintenance and Vehicle Checks that will Extend the Life of your Car

Regular maintenance and vehicle checks are the key to extending the life of your car, and the best place to start is by reading your car's manual.  In it, you will find the manufacturer's recommended maintenance schedule.  Following these recommendations can help you prevent expensive repairs down the road:Avoid cold starts:  When your car is cold, the oil in it is also…See More
Mark Konrad Eck commented on David Metter's blog post Mobile Shoppers are Serious. Here's How to Connect With Them.
"All True!"
Mark Konrad Eck liked David Metter's blog post Mobile Shoppers are Serious. Here's How to Connect With Them.
Mark Konrad Eck liked David Metter's blog post Mobile Shoppers are Serious. Here's How to Connect With Them.
Mark Konrad Eck commented on J.D. Rucker's blog post The Most Valuable Lesson I Ever Learned Selling Cars
"I love this! Pass it on and somehow,somewhere,and at sometime it will come back to you!"
Mark Konrad Eck liked J.D. Rucker's blog post The Most Valuable Lesson I Ever Learned Selling Cars
Joseph Little posted blog posts
Paul Potratz posted a blog post

Have you hit a creative roadblock?

When was the last time you wowed someone with your creative? Many dealers fall into a cycle of bland commercials, templated websites, and average marketing. This week on Think Tank Tuesday, I show you how stand out and push the creativity of your entire marketing.See More
John Sternal posted a blog post

NFL & CARS SURVEY SHOWS MOST CAR ENTHUSIASTS THINK NEW ENGLAND WILL WIN THIS YEAR’S SUPERBOWL, the nation’s largest car lease marketplace, today released results of its NFL & Cars survey, where football fans revealed their favorite cars and also discussed which NFL teams remind them most of popular cars in automotive history. The majority of survey participants think the New England Patriots will win the SuperBowl this year, and also feel the BMW 5-Series should be Car of the Year. Key highlights of the survey (…See More
bradyferron updated their profile
Black Book posted a blog post

Wide Variation In Results Across Segments

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. According to Black Book, remarketing activity has continued its steady pace as we head into the final weeks of summer, with dealer sentiment around the country remarking on a steady flow of sales especially for trucks. Compact cars have…See More

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Is your dealership a PowerDealer? You should be. Here's why:

Posted by Thomas Morris on August 30, 2015 at 5:30am 0 Comments

What is PowerDealer?

In addition to being where I work, PowerDealer is an app that is best described as Web-based dealer management software that provides car dealers with access to their own dealership's retail transaction data, alongside those same data points aggregated from over 11,000 dealerships in North America.

Besides your own dealership, or your dealer group's multiple roof-tops, car dealers and authorized managers can see how their store compares with other dealerships by franchise. The performance metric comparisons provided by the PowerDealer dashboard are the single most accurate management performance benchmarks in the auto industry. They are based on more than 117 million new and used vehicle sales, with the numbers and data points…


Mobile Marketing Mysteries Solved

Posted by Joseph Little on August 31, 2015 at 2:26pm 0 Comments

Defining and Attracting Your Mobile Consumer

More people in the world own smartphones than toothbrushes, so if your dealership isn’t already taking notice of the impact mobile marketing has on today’s shoppers, it’s time to sharpen the focus and zero in on how technology and convenience are changing the way consumers are shopping.  Businesses across the globe know that adapting and changing along with consumers is key when it comes to being successful, and everyone knows that today’s market is fast-moving and continually changing.  In order to compete and grab the attention of potential customers, you’ll need to reach them where they are shopping and researching—and the statistics tell us shoppers are increasingly using their mobile devices to help…


3 Benefits of Learning SEO Fundamentals

Posted by Mark Thompson on August 30, 2015 at 9:02am 0 Comments

When it comes to investing in other people’s businesses, you have to consider some factors before agreeing on anything. Some of the factors include things such as the benefits that you stand to gain from the business relationship.

Search Engine Optimization might prove to be quite a hard task and that is why it is wise that whenever you need help with optimization, you hire a professional SEO to help you out. Most people are not honorable and it at times reflects in their business, it is therefore wise for you to always be capable of telling what is going on. Learning the theory of the optimization process is an added advantage since it will protect you from being duped by any SEO company. It is also advisable that you try and get this training from SEO…


Are You a PowerDealer? Numbers Reveal The Truth

Posted by Ralph Paglia on August 26, 2015 at 11:00am 0 Comments

The Power In Numbers

Written by Barry Courter

J.D. Power’s Power Information Network and PowerDealer are giving dealers the data they need to stay competitive in the marketplace.

Want to know whether young girls aged 12 to 16 prefer Coca-Cola in a bottle or in a can? You can bet Coke bottlers know that info and a whole lot more, and armed with that information they create entire marketing strategies.

Since 1993, researchers at J.D. Power and the Power Information Network (PIN) have been striving to compile and make available to manufacturers and dealers that level of research data in order to help them do a better job, not only on a daily basis, but also in planning week-to-week or month-to-month strategies.

“Coke knew more about a 20-ounce bottle or can of Coke than some of the manufacturers knew about a $15,000 or $20,000…


Best Practices For Gaining New Business

Posted by Paul Potratz on August 29, 2015 at 9:00am 0 Comments

Our team has outlined 10 tips, tricks, and best practices for sales and gaining new business.

  1. Don’t Hear; Listen: Most times, your prospective client will clue you in on exactly what they need.  It is important that you listen to what they are saying and look beyond your immediate scope to identify your prospective client’s true underlying needs.
  2. The Oversell: There is a fine line between being a good salesperson, and a pushy, obnoxious salesperson.  Ensure that you are providing exactly what your client needs, and not what YOU need. We understand the pressure that surrounds sales, but making a prospective client feel like they are not being heard can be the death of a sale.
  3. Preparation Is Key: Regardless of what you are trying to sell, make sure that…

5 Ways Car Dealers Can Stand Out on Facebook

Posted by Mark Frost on August 28, 2015 at 1:00pm 0 Comments

Stand Out on Facebook

One of the most difficult things businesses seem to struggle with in the their online marketing efforts is social media. While it's not new by the web's standards, businesses have only just begun to tap into its true potential over the last couple of years.

In the automotive industry, car dealers who previously questioned the value of automotive social media marketing are beginning to understand its value. With Facebook becoming a great advertising platform, on top of a platform to connect with customers and brand your business, car dealers have an opportunity to  sell more cars for a fraction of what it would normally cost.

Let's take a look at ways dealerships can stand out on Facebook.

Stop Self-Promoting and Give the People What…


72% of Marketers Say Social Media Helps Build Loyal Fans

Posted by Joseph Little on August 28, 2015 at 9:57am 0 Comments

#72 of 99 Things to Know About Social Media with MotoFuze VP of Social Strategy, Joey Little

Smart businesses everywhere are using social media to help them build and improve their fan bases in order to increase brand awareness and boost sales.  So what makes them so smart? They know social media is where it’s at for companies that want to quickly reach the most people and earn word-of-mouth marketing.  A heavy majority of marketers—72% in fact—say social media helps them develop loyal fans and keep their businesses top of mind in the marketplace.  So when it comes to earning the trust of potential shoppers, one of your goals should be to gain online visibility for your dealership and…


How Retaining Customers Will Increase Sales

Posted by Paul Potratz on August 28, 2015 at 9:30am 0 Comments

No doubt you have heard the saying “happy wife, happy life”, right? Of course, I think we all have. The same concept holds true for your customers. We live in an age where word of mouth, reviews, and referrals can make or break a company. When you make a customer happy, your chances of them coming back time and again will increase. Which, in turn, will cause them to recommend you to their friends and family.

Excellent customer service is a big part of keeping a customer coming back in the future. Unfortunately many people brush it off when the staff gives subpar service, or, butts heads with a customer. Eventually, the staff forgets the incident happened. We need to remember; the likelihood of your client forgetting is slim to none. The likelihood of them turning to social media to complain…


Developing Content To Generate Sales

Posted by Paul Potratz on August 28, 2015 at 7:57am 0 Comments

Many dealers aren't taking advantage of using content as a way to generate sales. On this week’s episode of Hard Facts, Samantha is covering how you can start implementing action items that will not only increase the resourcefulness of your site but will increase your SEO as well. 

Transforming Angry Customers into Satisfied Ones

Posted by Paul Moran on August 28, 2015 at 5:30am 1 Comment

An interesting study has been going on for the last 6 month over at Twitter. As it was increasingly seeing users use the platform for brand interactions, the company decided to see just how much of an impact those interactions had. Users were identified that had at some point interacted with a brand’s Twitter account for customer service and 14,000 were surveyed. The results were actually quite amazing.


According to Twitter, when brands interacted with users in a personalized manner, 20 percent of those users were more likely to reach a resolution, while 25 percent were more likely to be satisfied.



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GMC doesn't care if it's Mt. McKinley or Denali

Filed under: , , , , ,

GMC likes the free publicity but doesn't plan to change any of its marketing in light of Mt. McKinley becoming Denali.

Continue reading GMC doesn't care if it's Mt. McKinley or Denali

GMC doesn't care if it's Mt. McKinley or Denali originally appeared on Autoblog on Tue, 01 Sep 2015 14:45:00 EST. Please see our terms for use of feeds.

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Automotive Marketing News

Nissan marketing exec Mohnke adds U.S. sales duties

Nissan North America's chief marketing officer Dan Mohnke will add U.S. sales to his responsibilities beginning today, the automaker said in a news release.

Nissan's absurd new sport

Nissan takes its UEFA Champions League sponsorship to a whole new level in its latest spot.

Enzo Ferrari's Hollywood horsepower

There's something irresistible about the life of Enzo Ferrari that continues to fascinate filmmakers.

Musk takes page from PayPal with Tesla Model S referral offer

Elon Musk reached back to his days at PayPal for Tesla's first-ever incentive offer. Anyone who orders a new Model S sedan before Oct.

Tesla Model S breaks Consumer Reports' test scale

Tesla's high-performance Model S P85D scored a 103 on Consumer Reports' ratings scale meant to top out at 100, forcing the magazine to recalibrate its ratings.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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