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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

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Ralph Paglia
Editor-in-Chief

Arnold Tijerina
Editor, Content Marketing 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Latest ADM Activity - Click "More" at bottom!

Timmy D. James posted a blog post

Live Video, The New Normal to Sell More Cars & Service

Every penny spent on advertising and marketing is to get more people into the dealership. Dealers also make a significant investment in the salespeople themselves, training them to help develop the person-to-person skills needed to sell to all the prospects marketing dollars drive into the dealership. Those person-to-person skills are where most automotive salespeople…See More
yesterday
Jim Flint posted a blog post

What Is The Best Content For Your Consumers?

Craft the best content for your consumers in your area.#jimflint #localsearchgroup #marketing #content #socialmedia #engagement #dealershipsSee More
yesterday
Ralph Paglia's 2 blog posts were featured
Thursday
Bill Wittenmyer's blog post was featured

5 Tips for Selling in a Mobile-First World

Truth be told: we’re all addicted to our smartphones. Nearly 80 percent of the U.S. population owns one, and adults spend an average of 3 hours and 35 minutes every day staring at that small screen.And it’s not just for millennials - even my 70-something parents are constantly on…See More
Thursday
Ujj Nath's blog post was featured

Mobile-First: - The Only Way to Talk to Your Customers

I was getting ready to write a blog about "Mobile-First," because I had a hunch that mobile phones are everywhere.Well, I cannot claim it is a hunch any longer because when you look around everybody has a mobile phone and more specifically a smartphone. So, I started doing some research and the data blew me away. Between the ages of 19 and 49,…See More
Thursday
John Sternal's 2 blog posts were featured
Thursday
Crystal Hartwell's blog post was featured

Auto Dealership Buy/Sell Market Transactions Rebound in Q2 2020, with Record Valuations

High dealership earnings drive buy/sell market to boomerang back in Q2, with first half of 2020 surpassing 2019, according to The Blue Sky Report® by Kerrigan Advisors; very active buy/sell market predicted for second half of 2020 Irvine, CA –Sept 14, 2020 – The auto dealership buy/sell market rebounded dramatically in the second…See More
Thursday
Amelia Grant's blog post was featured

How to Create a Concept for Your Store

Before you hire designers to make an interior plan of your future store, it would be nice to think out the concept.Surely, you want your store to be the best one and to represent a part of your inner self. So, these small hints will help you express yourself in an efficient manner.Address to your target audienceFind them and love them! Remember, that you…See More
Thursday
Christian Younggren posted a video

AUTO DEALERS: Learn How To Recruit The Best Car Salesmen- Former Marine Recruiter Gives Top Secrets!

#ChristianYounggren #salesrecruiting #automotiverecruiting CHECK OUT THE BOOK:The Power of Moments: Why Certain Experiences Have Extraordinary Impact by Chip...
Thursday
Ralph Paglia posted a blog post

Ecofriendly: Top 101 Most Popular "Go Green" Slogans and Advertising Taglines

Shown Below are the 101 Most Popular "Go Green" Slogans and Advertising TaglinesList of 101 popular and attention getting "Go Green" type slogans. These…See More
Thursday
Bill Wittenmyer posted a blog post

5 Tips for Selling in a Mobile-First World

Truth be told: we’re all addicted to our smartphones. Nearly 80 percent of the U.S. population owns one, and adults spend an average of 3 hours and 35 minutes every day staring at that small screen.And it’s not just for millennials - even my 70-something parents are constantly on…See More
Wednesday
Ujj Nath posted a blog post

Mobile-First: - The Only Way to Talk to Your Customers

I was getting ready to write a blog about "Mobile-First," because I had a hunch that mobile phones are everywhere.Well, I cannot claim it is a hunch any longer because when you look around everybody has a mobile phone and more specifically a smartphone. So, I started doing some research and the data blew me away. Between the ages of 19 and 49,…See More
Tuesday
John Sternal posted blog posts
Monday
Crystal Hartwell posted a blog post

Auto Dealership Buy/Sell Market Transactions Rebound in Q2 2020, with Record Valuations

High dealership earnings drive buy/sell market to boomerang back in Q2, with first half of 2020 surpassing 2019, according to The Blue Sky Report® by Kerrigan Advisors; very active buy/sell market predicted for second half of 2020 Irvine, CA –Sept 14, 2020 – The auto dealership buy/sell market rebounded dramatically in the second…See More
Monday
Amelia Grant posted a blog post

How to Create a Concept for Your Store

Before you hire designers to make an interior plan of your future store, it would be nice to think out the concept.Surely, you want your store to be the best one and to represent a part of your inner self. So, these small hints will help you express yourself in an efficient manner.Address to your target audienceFind them and love them! Remember, that you…See More
Monday
Jim Flint's blog post was featured

What Drives Foot Traffic In Your Dealership?

Discover what's driving foot traffic in your dealership.#localsearchgroup #jimflint #marketing #dealerships #advertising #dealersSee More
Monday
Jim Flint posted a blog post

What Drives Foot Traffic In Your Dealership?

Discover what's driving foot traffic in your dealership.#localsearchgroup #jimflint #marketing #dealerships #advertising #dealersSee More
Sep 11
Ralph Paglia posted a blog post

Our Cars Get Older: Average Age of Vehicles on the Road Keeps Climbing – Why?

New analysis from IHS Markit points to record-breaking vehicle ages on the road today. Over the past few years, vehicle age has been slowly trending upwards and is now at an all-time high of 11.9 years. In fact,…See More
Sep 10
Christian Younggren posted a video

CAR BUYING OBJECTION: "I Want Payoff For My Trade!" Learn An Easy Way To Overcome This Objection

#christianyounggren #carsalestraining #carbuyingobjection ***Check Out The Book*** Start with NO...The Negotiating Tools that the Pros Don't Want You to Know...
Sep 9
Christian Younggren commented on Christian Younggren's video
Thumbnail

AUTO DEALERS: How To Reduce Turn Over & Retain More Car Salesmen & How Much Turnover Costs A Dealer

"Ralph-Right on! Once you have the process and training that fits a particular store, the key becomes on going training.Think about it.... Pro football teams practice 5-6 days a week for a 3 hour game. How many 1000's of hours practice does…"
Sep 5

ADM Blog Posts

Our Cars Get Older: Average Age of Vehicles on the Road Keeps Climbing – Why?

Posted by Ralph Paglia on September 10, 2020 at 9:30am 0 Comments

New analysis from IHS Markit points to record-breaking vehicle ages on the road today. Over the past few years, vehicle age has been slowly trending upwards and is now at an all-time high of 11.9 years. In fact, 1 in 4 cars and trucks you see are at least 16 years old.

But why? Here to discuss what the data says about this trend is Todd Campau, after-market…

Continue

Ecofriendly: Top 101 Most Popular "Go Green" Slogans and Advertising Taglines

Posted by Ralph Paglia on September 17, 2020 at 3:30am 0 Comments

Shown Below are the 101 Most Popular

"Go Green"


Slogans and Advertising Taglines

List of 101 popular and attention getting "Go Green" type slogans. These advertising taglines focus on environmental preservation and changing lifestyle habits for individuals to minimize their environmental footprint.

  1. Always…
Continue

5 Tips for Selling in a Mobile-First World

Posted by Bill Wittenmyer on September 16, 2020 at 7:30am 0 Comments

Truth be told: we’re all addicted to our smartphones. Nearly 80 percent of the U.S. population owns one, and adults spend an average of 3 hours and 35 minutes every day staring at that small screen.

And it’s not just for millennials - even my 70-something parents are constantly on their phones, texting and going online.

This constant connection and easy access to information lead customers to expect nothing less from you during the buying process. They want instant vehicle and inventory details, transparency in pricing and faster in-store experience.

Simply put, mobile applications help you deliver what your customers want. You can use your mobile app to help your staff build trust and foster…

Continue

Mobile-First: - The Only Way to Talk to Your Customers

Posted by Ujj Nath on September 15, 2020 at 7:00am 0 Comments

I was getting ready to write a blog about "Mobile-First," because I had a hunch that mobile phones are everywhere.

Well, I cannot claim it is a hunch any longer because when you look around everybody has a mobile phone and more specifically a smartphone. So, I started doing some research and the data blew me away. Between the ages of 19 and 49, 94% of this population in the USA have smartphones. 

 

Yes, that number is 94%! (1)

 

Well if that is the case, wouldn't rational logic dictate that we start by making sure every digital interaction is mobile friendly?

It makes sense as mobile communications lead all other forms of communication. I ask you honestly, as dealer principals, owners,…

Continue

SURVEY SHOWS WHERE AUTO DEALERS WILL LOOK TO INCREASE SPENDING ON DIGITAL ADVERTISING FOR REMAINDER OF 2020

Posted by John Sternal on September 14, 2020 at 11:00am 0 Comments

Dealers will be Buyers of Social Media, Direct Marketing, and SEO to Attract Customers

 

ATLANTA – (September 14, 2020) – PureCars, a leading provider of digital marketing and advertising insights for automotive dealers, today released results of as recent auto dealer survey that shows how dealers’ digital advertising strategies have shifted since COVID-19, as well as their plans for advertising strategies for the remainder of the year.

PureCars commissioned the online survey in August and collected responses from nearly 200 dealership executives throughout the U.S. Compared with advertising spending levels on June 1, the majority of dealers (33% of respondents) said their…

Continue

Auto Dealership Buy/Sell Market Transactions Rebound in Q2 2020, with Record Valuations

Posted by Crystal Hartwell on September 14, 2020 at 8:30am 0 Comments

High dealership earnings drive buy/sell market to boomerang back in Q2, with first half of 2020 surpassing 2019, according to The Blue Sky Report® by Kerrigan Advisors; very active buy/sell market predicted for second half of 2020

 

Irvine, CA –Sept 14, 2020 – The auto dealership buy/sell market rebounded dramatically in the second quarter of 2020, driving the first half of 2020 to surpass the first half of 2019, in spite of declines in Q1 2020, according to the just-released Second Quarter 2020 Blue Sky Report® by Kerrigan Advisors. Valuations are now at historic highs and, with dealership earnings at record levels, Kerrigan Advisors predicts that the second half of 2020 could be the most active buy/sell market ever.

 

With…

Continue

How Dealers Today Leveraged Fixed Ops and Digital Advertising for Quicker Recovery

Posted by John Sternal on September 14, 2020 at 7:00am 0 Comments

Many auto dealerships drastically cut back their overall ad spending during the springtime COVID-19 lockdowns as a way to preserve as much of their bottom line as possible. After all, the annual pace of sales fell sharply to 8.47 million in April1. This was a significant drop from the 17.05 million level it was pacing just a few months earlier in January.

 

However, dealers were one of the earliest segments of business to embrace a message of wide-spread cleanliness and contact-less business operations, and this helped its business see quick recoveries by late spring.

 

This quick response helped dealers gain the confidence and trust of many drivers who still needed to service their vehicles even during the height of the stay-at-home executive orders…

Continue

How to Create a Concept for Your Store

Posted by Amelia Grant on September 14, 2020 at 2:00am 0 Comments

Before you hire designers to make an interior plan of your future store, it would be nice to think out the concept.

Surely, you want your store to be the best one and to represent a part of your inner self. So, these small hints will help you express yourself in an efficient manner.

Address to your target audience

Find them and love them! Remember, that you create the store not for yourself only, but for your customers as well. Study the moods in your local area. What are people longing for? What food for thoughts can you give them? Collect all the ideas and write them out, then choose something that seems appealing to you. This is…

Continue

What Drives Foot Traffic In Your Dealership?

Posted by Jim Flint on September 11, 2020 at 5:59am 0 Comments

Discover what's driving foot traffic in your dealership.

#localsearchgroup #jimflint #marketing #dealerships #advertising #dealers

Latest Car Dealer Auction Sales Drop In Volume and Vehicle Sale Prices

Posted by Ralph Paglia on September 4, 2020 at 5:00pm 0 Comments

Auction sales hit a pot hole in the final full week of August, due in part to the impact of Hurricane Laura...

According to the latest Used Market Update from J.D. Power, there were 73,000 auction sales of vehicles up to 8 years in age for the week ending Sunday (Aug. 30).

 

That is down from 95,000 the week before (a 23% decline) and the lowest level of auction sales in almost four months, according to the report. The last time auction sales were that low was the week ending May 3, when there were 61,000 sales.

“While significantly lower…

Continue

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Fisker's EV Car Company Seems to Have Nine Lives!

Started by Ralph Paglia in AUTO INDUSTRY NEWS - Discussions about Auto Industry, including dealerships, car companies and government, but not about suppliers (see cetegory) Jul 8. 0 Replies

EV bonanza allows Karma to tap lifelineKarma Automotive, maker of the Revero plug-in hybrid luxury car, has raised $100 million from outside investors as the company and its parent seek to tap into an electric-car stock surge by seeking an additional $300 million.The fresh funding coincides with at least the fourth makeover for a company formerly known as Fisker Automotive Inc. since past Aston Martin design director…Continue

Tags: Have, Nine, Lives!, to, Seems

"Control what you can control"

Started by Christian Younggren in PROCESS MANAGEMENT- CRM, BDC and lead Management Processes, Emails, Phone Scripts, Facility Design, Tools and Suppliers Mar 18. 0 Replies

"Control what you can control" Have your staff take time to reach out by phone to every client in their data base....Why? 1. Your connection rate will never be higher. Your clients might actually have time to talk with you since they are likely on lock down and maybe a bit bored. Ask how they are feeling and how can you help make life easier for them? 2. Your clients will remember how you treated them during these crazy times for years to come because in a crisis people reveal their true…Continue

Tags: CRM, up, follow, customer

BDC or Virtual BDC

Started by Peter Stratton in PROCESS MANAGEMENT- CRM, BDC and lead Management Processes, Emails, Phone Scripts, Facility Design, Tools and Suppliers Feb 26. 0 Replies

As an experienced BDC director for the last 15 years and in the car business for 30 I wanted to reach out to those who know. The audience here. Recently my GM asked if he thought we should go to a Virtual BDC and that my job would not be in jeopardy, however my staff of ten would be. The company got in the GM's ear saying that their staff will answer leads within 30 seconds and close at 20%. My team answers the lead within a minute and we close at 14%. So my questions is, "Who has had…Continue

Which e-commerce platform should I join?

Started by Camden Jones in WEBSITE CONTENT - How to Get Visitors to Interact, Engaging Content, Driving Increased Website Visitor-to-Dealer Contact Conversion Rates. Last reply by shawn jasper Feb 3. 5 Replies

Hi. I'm a newbie in e-commerce. I want to try to open an online store, but I don't know what to begin. I search and find out some platforms. Big ones are  Shopify, WooCommerce, and BigCommerce. Which should I choose to start? Is there anyone selling on these platforms? Please help!Continue

Why car dealerships are good for society?

Started by Christian Younggren in Uncategorized or Does Not Fit Into Any Pre-Defined Category Jan 11. 0 Replies

I am doing a project on positive dealership stories so I typed, "why car dealerships are good for society" into the Youtube search, the only positive message I could find was footage from an award banquet!! It's the same story on Google search. Sad because dealers add millions of dollars in property taxes and jobs for our society. I understand there are very "bad" dealer operators, but mind you, didn't ask Youtube or Google for dealer scams or fraud stories.That being said, I would love to hear…Continue

How about a Thank You Video via Texting? Very effective.

Started by Ken Beam in VIDEO - Multimedia and Video Marketing Related Discussions, including Video SEO, YouTube, Video Email, etc. Nov 17, 2019. 0 Replies

So imagine you stopped by a dealership last night & the next morning you received this nice, short Thank You Video via Text on your phone. I do believe this will indeed add a little "Wow" factor to the equation....... don`t you? Ken-*by the way....they came back & bought the truck after I sent this.#highlyeffectivemarketing #GuerrillaMarketing101 #KenBeam Continue

Tags: kenbeam, walkaroundvideos, vehiclepresentationvideos

Electric Vehicle is the Future

Started by Dwayne Jhonson in AUTO INDUSTRY NEWS - Discussions about Auto Industry, including dealerships, car companies and government, but not about suppliers (see cetegory) Aug 29, 2019. 0 Replies

What is Electric Vehicle?An electric vehicle, which is also known as an EV, is a vehicle that uses more than one electric motors or traction motors for propulsion. An electric vehicle can be powered through a collector system by electricity from off-vehicle sources or can be self-contained as well. Electrical vehicles are self-contained through electric generators (to convert fuel to electricity), solar panels or a battery. Types of electric vehicles include passenger cars (PC) as well as…Continue

Tags: Future, EV, Market, Vehicle, Electric

Email marketing

Started by Andrew Qrueed in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic Aug 26, 2019. 0 Replies

How often did you come across the fact that SMS or email was effective? I am sure very often. I want to offer you an excellent service, I will not persuade you and tell you about the pros and cons (I'm not a marketer), but visit atompark.com and I think you You will find many advantages, and the support service can solve many of your problems associated with this. Start here and read more.Continue

5 Ideas for car dealers FB page

Started by Kevin Lewis in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC) Aug 6, 2019. 0 Replies

If you want to promote your inventory using Facebook, do it on  for car dealers or add a Shop section to your Facebook business page and list your vehicles there.Content is an integral part of Facebook business page. So here are 5 great Facebook post ideas for car dealers:1. Industry news, controversial topics, traffic & travel news2. New model releases/arrival3. Meet…Continue

Tags: smm, seo, marketing, facebook

Vehicle Subscriptions: How Many Consumers Are Yet Aware?

Started by Ralph Paglia in FINANCE and INSURANCE - Financial Services, Credit Issues, Using Financing variations to sell cars, the F+I Department, etc.. Last reply by Jonathon Coleman Jul 31, 2019. 1 Reply

Netflix for Cars?Most Consumers Unaware of SubscriptionsWith the growing availability of subscriptions for new and used vehicles in the auto industry, Autolist.com wanted to see how aware consumers are of this new ownership model... As it turns out, not very many at all! According to an Autolist survey of 1,428 current car shoppers, 70 percent of consumers have no idea that automakers…Continue

Tags: Unaware, of, Subscriptions, Consumers, Most

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Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

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Automotive Marketing News

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The alliance formed by the automaker and advertising firm will establish two companies, with one focused on communications and the other on digital transformation strategy.

Mazda North America elevates Brad Audet to marketing chief

Audet, who has led captive ad agency Garage Team Mazda since 2013, was interim chief marketing officer since March, when Dino Bernacchi left the post.

How FCA's Olivier Francois finally got Carl Sagan's words into a Jeep ad

It took four years, but the deal-making marketer got his eco-friendly “Pale Blue Dot” spot made at last, as the brand pursues its electrification strategy.

This fan really can't wait for a Cybertruck

Igor Krezic's company, Stark Solutions, spent eight months disassembling a Ford F-150 Raptor and rebuilding the parts into a gasoline-powered Cybertruck impostor.

Film documents Ford's crisis response

On the Line, a nine-minute film showing the automaker's pivot to making face masks, ventilators and other needed equipment, was directed by Peter Berg of "Friday Night Lights."

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