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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

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Ralph Paglia
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J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
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Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Marchionne Digs In on GM Pursuit (8/31/15)

Marchionne: Alliance with GM would bring 'cataclysmic changes'; Jeep hackers join Uber; Suzuki, VW split; '17 Town & Country; Snyder: Calendar comeuppance.

Stein: Wild Week on Wall Street (8/28/15)

Stein: Wild week on Wall Street; Pickup spiffs pick up, Ford sales rise predicted; Military deal aids GM; Bosch's big battery buy; Ferrari back in India.

Smart ForTwo Gets U.S. Twist (8/28/15)

Smart ForTwo gets U.S. twist; Hyundai Accent changes; Tesla tries PayPal idea; Mazda's new retail look; In-car ID theft risk?

Keeping Drivers on a Long Lease (8/27/15)

Surge in longer car leases; Sergio to run Ferrari?; Photos of redesigned Kia Sportage; Dodge Barracuda creates a buzz; Challenger companion?

Consumer Reports' Best Car Ever (8/27/15)

Consumer Reports' best car ever: Tesla Model S P85D; Honda CR-Z face-lift; BMW's 7-Series goal; Trump's Ford fallout; EV rebates in Conn.

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Recharge Wrap-up: Shell Eco-Marathon 2016, Apple poaches Tesla Autopilot expert

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Apple adds Tesla engineer to its autonomous driving tech team. Salvador Duran joins Trulli Formula E. Shell Eco-Marathon 2016, registrations begin. Fuels America ad targets President Obama on RFS.

Continue reading Recharge Wrap-up: Shell Eco-Marathon 2016, Apple poaches Tesla Autopilot expert

Recharge Wrap-up: Shell Eco-Marathon 2016, Apple poaches Tesla Autopilot expert originally appeared on Autoblog on Mon, 24 Aug 2015 18:28:00 EST. Please see our terms for use of feeds.

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Toyota turns lemonade into hydrogen fuel for Mirai

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The third in Toyota's Fueled by Everything campaign for the Mirai hydrogen fuel cell sedan features Nikki Glaser talking up the energy possibilities in leftover lemonade.

Continue reading Toyota turns lemonade into hydrogen fuel for Mirai

Toyota turns lemonade into hydrogen fuel for Mirai originally appeared on Autoblog on Sun, 23 Aug 2015 09:02:00 EST. Please see our terms for use of feeds.

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Recharge Wrap-up: Audi 'Plugging In' video, Citroen e-Mehari rumors

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Audi celebrates Plugging In with the Newport Folk Festival. Tesla Firmware 7.0 image surfaces. IRS publishes biodiesel tax credit notice. Will C4 Cactus-based Citroën e-Mehari debut at Frankfurt?

Continue reading Recharge Wrap-up: Audi 'Plugging In' video, Citroen e-Mehari rumors

Recharge Wrap-up: Audi 'Plugging In' video, Citroen e-Mehari rumors originally appeared on Autoblog on Fri, 21 Aug 2015 17:56:00 EST. Please see our terms for use of feeds.

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savita kashyap liked Dawnrichard's blog post Cars & Maintenance: How to Avoid Issues
2 hours ago
Dawnrichard posted a blog post

Cars & Maintenance: How to Avoid Issues

Cars can be of trouble, especially if we fail to take care of them. Like any other machine, they need proper maintenance for them to work properly. For all the practical reasons, it’s going to be more than inconvenient for you to get stuck on the road, as cars can be stubborn and at times just won’t start.Malfunctioning of any part can cause your driving experience to go haywire. This is why it is important to be careful. If reports are to be believed, most people experience car issues during…See More
2 hours ago
Thomas Morris posted a blog post

Is your dealership a PowerDealer? You should be. Here's why:

Sponsored by: Strategic alliance with:Transactional-based Data IntelligenceFREE toFranchisedDealersPowerDealer is the answer to all of your everyday questions:Let PowerDealer help you benchmark your dealership performance vs. your competition,while identifying key profit opportunities.For more information, please contact:Tom Morris at 716-829-9368, Thomas.Morris@jdpa.comHugh Peeples at 904-759-8082, Hugh.Peeples@jdpa.comMyPowerDealer.comWhere can I find quick new- and used-vehicle inventory…See More
20 hours ago
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3 Benefits of Learning SEO Fundamentals

When it comes to investing in other people’s businesses, you have to consider some factors before agreeing on anything. Some of the factors include things such as the benefits that you stand to gain from the business relationship.Search Engine Optimization might prove to be quite a hard task and that is why…See More
21 hours ago
Stacey Bargar liked Joseph Little's blog post This Week in Social Media – Week of 8.24.15
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"What do dealers look for in a vendor? My thought is quality product and great customer service. What else?"
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abiola bawuah left a comment for Mark Leishear
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Ralph Paglia's blog post was featured

Are You a PowerDealer? Numbers Reveal The Truth

The Power In NumbersWritten by Barry CourterJ.D. Power’s Power Information Network and PowerDealer are giving dealers the data they need to stay competitive in the marketplace.Want to know whether young girls aged 12 to 16 prefer Coca-Cola in a bottle or in a can? You can bet Coke bottlers know that info and a whole lot more, and armed with that information they create entire marketing strategies.Since 1993, researchers at J.D. Power and…See More
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Paul Potratz's 3 blog posts were featured
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Mark Frost's blog post was featured

5 Ways Car Dealers Can Stand Out on Facebook

One of the most difficult things businesses seem to struggle with in the their online marketing efforts is social media. While it's not new by the web's standards, businesses have only just begun to tap into its true potential over the last couple of years.In the automotive industry, car dealers who previously questioned the value of…See More
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Joseph Little's 3 blog posts were featured
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Paul Moran's blog post was featured

Transforming Angry Customers into Satisfied Ones

An interesting study has been going on for the last 6 month over at Twitter. As it was increasingly seeing users use the platform for brand interactions, the company decided to see just how much of an impact those interactions had. Users were identified that had at some point interacted with a brand’s Twitter account for customer…See More
yesterday

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Are You a PowerDealer? Numbers Reveal The Truth

Posted by Ralph Paglia on August 26, 2015 at 11:00am 0 Comments

The Power In Numbers

Written by Barry Courter

J.D. Power’s Power Information Network and PowerDealer are giving dealers the data they need to stay competitive in the marketplace.

Want to know whether young girls aged 12 to 16 prefer Coca-Cola in a bottle or in a can? You can bet Coke bottlers know that info and a whole lot more, and armed with that information they create entire marketing strategies.

Since 1993, researchers at J.D. Power and the Power Information Network (PIN) have been striving to compile and make available to manufacturers and dealers that level of research data in order to help them do a better job, not only on a daily basis, but also in planning week-to-week or month-to-month strategies.

“Coke knew more about a 20-ounce bottle or can of Coke than some of the manufacturers knew about a $15,000 or $20,000…

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Best Practices For Gaining New Business

Posted by Paul Potratz on August 29, 2015 at 9:00am 0 Comments

Our team has outlined 10 tips, tricks, and best practices for sales and gaining new business.

  1. Don’t Hear; Listen: Most times, your prospective client will clue you in on exactly what they need.  It is important that you listen to what they are saying and look beyond your immediate scope to identify your prospective client’s true underlying needs.
  2. The Oversell: There is a fine line between being a good salesperson, and a pushy, obnoxious salesperson.  Ensure that you are providing exactly what your client needs, and not what YOU need. We understand the pressure that surrounds sales, but making a prospective client feel like they are not being heard can be the death of a sale.
  3. Preparation Is Key: Regardless of what you are trying to sell, make sure that…
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5 Ways Car Dealers Can Stand Out on Facebook

Posted by Mark Frost on August 28, 2015 at 1:00pm 0 Comments

Stand Out on Facebook

One of the most difficult things businesses seem to struggle with in the their online marketing efforts is social media. While it's not new by the web's standards, businesses have only just begun to tap into its true potential over the last couple of years.

In the automotive industry, car dealers who previously questioned the value of automotive social media marketing are beginning to understand its value. With Facebook becoming a great advertising platform, on top of a platform to connect with customers and brand your business, car dealers have an opportunity to  sell more cars for a fraction of what it would normally cost.

Let's take a look at ways dealerships can stand out on Facebook.

Stop Self-Promoting and Give the People What…

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72% of Marketers Say Social Media Helps Build Loyal Fans

Posted by Joseph Little on August 28, 2015 at 9:57am 0 Comments

#72 of 99 Things to Know About Social Media with MotoFuze VP of Social Strategy, Joey Little

Smart businesses everywhere are using social media to help them build and improve their fan bases in order to increase brand awareness and boost sales.  So what makes them so smart? They know social media is where it’s at for companies that want to quickly reach the most people and earn word-of-mouth marketing.  A heavy majority of marketers—72% in fact—say social media helps them develop loyal fans and keep their businesses top of mind in the marketplace.  So when it comes to earning the trust of potential shoppers, one of your goals should be to gain online visibility for your dealership and…

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How Retaining Customers Will Increase Sales

Posted by Paul Potratz on August 28, 2015 at 9:30am 0 Comments

No doubt you have heard the saying “happy wife, happy life”, right? Of course, I think we all have. The same concept holds true for your customers. We live in an age where word of mouth, reviews, and referrals can make or break a company. When you make a customer happy, your chances of them coming back time and again will increase. Which, in turn, will cause them to recommend you to their friends and family.

Excellent customer service is a big part of keeping a customer coming back in the future. Unfortunately many people brush it off when the staff gives subpar service, or, butts heads with a customer. Eventually, the staff forgets the incident happened. We need to remember; the likelihood of your client forgetting is slim to none. The likelihood of them turning to social media to complain…

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Developing Content To Generate Sales

Posted by Paul Potratz on August 28, 2015 at 7:57am 0 Comments

Many dealers aren't taking advantage of using content as a way to generate sales. On this week’s episode of Hard Facts, Samantha is covering how you can start implementing action items that will not only increase the resourcefulness of your site but will increase your SEO as well. 

Transforming Angry Customers into Satisfied Ones

Posted by Paul Moran on August 28, 2015 at 5:30am 1 Comment

An interesting study has been going on for the last 6 month over at Twitter. As it was increasingly seeing users use the platform for brand interactions, the company decided to see just how much of an impact those interactions had. Users were identified that had at some point interacted with a brand’s Twitter account for customer service and 14,000 were surveyed. The results were actually quite amazing.

 

According to Twitter, when brands interacted with users in a personalized manner, 20 percent of those users were more likely to reach a resolution, while 25 percent were more likely to be satisfied.

 …

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The Tools to Help You Discover Your Market

Posted by Joseph Little on August 27, 2015 at 12:55pm 0 Comments

Use What You Have

Finding your target market is a key part of a successful marketing strategy. Whether you want to highlight new inventory, promote an event, grow your service department’s customer base, or simply boost business, defining your ideal audience is key.

It’s easy to be generic when marketing because the hope is always to connect with as many different demographics as possible, but the truth is that the more personal approach you have, the more success you’ll have. You’ll connect with YOUR people—the ones who are really interested in what you’re offering. When your customers feel like all of the attention is on them, they are more than willing to share their experience with their network and help your dealership achieve even higher community engagement.

Dealerships already…

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Timing is Everything: How the Auto Industry Uses Life Events to Target Hot Prospects

Posted by Michael Meyers on August 27, 2015 at 11:59am 0 Comments

Timing is Everything: How the Auto Industry Uses Life Events to Target Hot Prospects

In automotive marketing, timing is everything. Purchasing a new car, making large repairs, or even changing auto insurance are all major decisions that consumers often don’t take lightly. Therefore, it’s imperative for auto marketers to use actionable insights into the consumer’s state of mind when implementing a campaign.  Even the best offer sent at the wrong time will most likely be ignored, which means a waste of time and expenses for the business.

 

consumer targeting

Consumer targeting can take many forms including purchasing lists, employing look alike…

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May the Phone Be With You - Why Mobile Marketing Is Taking Over

Posted by David Metter on August 27, 2015 at 9:00am 0 Comments

Have you ever walked down the street and all of a sudden had your phone alert you that you’re near a Starbucks or Walgreens, automatically displaying your loyalty card in Apple Passbook or Google Wallet? Or perhaps you have received push notifications from Waze and other apps that deliver real-time notifications based on your location.  As consumers increasingly rely on mobile phones for information, location-based marketing is becoming more important. Facebook recently launched Facebook Bluetooth Beacons, which enables push messages, tips and invitations to like your page, whenever a customer opens the Facebook app while at your business.

 

Geo-targeted technology allows businesses to push coupons and offers to nearby users. Many industries - especially…

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Recharge Wrap-up: Shell Eco-Marathon 2016, Apple poaches Tesla Autopilot expert

Filed under: , , , , , , , ,

Apple adds Tesla engineer to its autonomous driving tech team. Salvador Duran joins Trulli Formula E. Shell Eco-Marathon 2016, registrations begin. Fuels America ad targets President Obama on RFS.

Continue reading Recharge Wrap-up: Shell Eco-Marathon 2016, Apple poaches Tesla Autopilot expert

Recharge Wrap-up: Shell Eco-Marathon 2016, Apple poaches Tesla Autopilot expert originally appeared on Autoblog on Mon, 24 Aug 2015 18:28:00 EST. Please see our terms for use of feeds.

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Through the Google lens: Search Trends August 21-27

The terrible images from the WDBJ shooting in Virginia dominated Google searches over the last few days. Here's a look back at the week in search.

WDBJ tragedy
A small TV station in Roanoke, Va., is reeling after two of its journalists were shot and killed live on air Wednesday morning. Police identified the gunman as a former reporter for the station, and if his horrible crime was designed for maximum shock and attention, it worked. Searches for Bryce Williams—the on-air name former employee Vester Flanagan went by—ran into the tens of millions as people looked for information and video of what had happened.

Searches in the path of the storm
Thursday marked 10 years since Hurricane Katrina devastated New Orleans, but searchers in the U.S. over the last 48 hours have been looking ahead to another storm. Today, news outlets are reporting that Tropical Storm Erika has already been responsible for deaths in the Caribbean island of Dominica. As Florida’s governor declared a state of emergency ahead of Erika’s predicted U.S. landfall Monday, the city of Hialeah in South Florida is the top of the list of cities searching for information on the storm. But whether the storm searches are coming from the U.S. or the Caribbean, “Erika path” and related terms are up more than 1000 percent this week.
Reading the search tea leaves on Swift, Minaj and Styles
Get out the popcorn. MTV’s annual Video Music Awards is coming up this Sunday, and all eyes will be on Taylor Swift and Nicki Minaj following their much-buzzed about Twitter spat over nominations for Music Video of the Year. We turned to search to see if trends could show us whether people are leaning Team Swift or Team Minaj headed into the weekend. Tay-Tay’s music video “Blank Space” is in the lead in the Best Female Video category, followed by Minaj’s “Anaconda.” Though “Anaconda” was not nominated for Music Video of the Year—a category that Swift also leads for “Bad Blood,” according to Google searches—Minaj is top of the search pile in the Best Hip Hop Video category.

In other music news, a report that One Direction will be parting ways up brought a 200,000 search spike earlier in the week. “Are One Direction splitting up?” (perhaps we should make that “ARE ONE DIRECTION SPLITTING UP??!?! :(:(:(”) was the top search question, before the band clarified they are actually just taking a break. As former band member Zayn Malik has already decided to go solo, we read the search tea leaves to see what kind of popularity the current members have should the band, well, disband. Most likely to launch a successful solo career based on search buzz? Harry Styles is the resounding winner, taking a whopping 60 percent of the 1D searches. Our advice for Liam Payne: at 1 percent, don’t give up your day job.

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Internet Sales Manager Resources and Blogroll

ADM Professional Community Blogroll:
1. Social Media Optimization 

3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

7. Toyota Community

8. Kia Community 

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11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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Automotive Marketing News

Enzo Ferrari's Hollywood horsepower

There's something irresistible about the life of Enzo Ferrari that continues to fascinate filmmakers.

Musk takes page from PayPal with Tesla Model S referral offer

Elon Musk reached back to his days at PayPal for Tesla's first-ever incentive offer. Anyone who orders a new Model S sedan before Oct.

Tesla Model S breaks Consumer Reports' test scale

Tesla's high-performance Model S P85D scored a 103 on Consumer Reports' ratings scale meant to top out at 100, forcing the magazine to recalibrate its ratings.

Hyundai concept will showcase brand's performance credentials

Hyundai is trying to burnish its performance credentials and will unveil an 'ultimate concept car' at next month's Frankfurt auto show that expands on the company's sporty N subbrand and showcases racing design.

New car technologies often unused by drivers, J.D. Power finds

A new study from J.D. Power suggests that automakers are investing billions into technologies that a considerable number of drivers aren't using. J.D.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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