Automotive Digital Marketing Professional Community

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Automotive Marketing Professional Community Serves Car Dealers

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

Professional Community

AutoDigitalMarketing@Gmail.com

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505-301-6369

Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, General Manager's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO


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Learn More About Digital Marketing... Watch the Video Referenced Below!

Latest ADM Activity - Click "More" at bottom!

Jeff Glackin is now friends with Jason Viglione and Cecil Helton
1 hour ago
Jeff Mayernik commented on Leonard Buchholz's blog post How to make a banana into a bbq pork sandwich...with chips and a drink.
"Well, now I'm craving a bbq pork sandwich. Great example though, the first store I worked in wasn't even a friendly feeling place for me as an employee; the store I'm at now felt friendly when I went to apply and it still does."
3 hours ago
Jeff Mayernik liked Leonard Buchholz's blog post How to make a banana into a bbq pork sandwich...with chips and a drink.
3 hours ago
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ADM Member Interviews by Keith Shetterly at Digital Dealer Conference from Ralph Paglia on Vimeo.

ADM Member Interviews by Keith Shetterly at Digital Dealer Conference

ADM Member Interviews by Keith Shetterly at Digital Dealer Conference

ADM Member Interviews by Keith Shetterly at Digital Dealer Conference
4 hours ago
Philip Zelinger posted a blog post

Driving Loyalty Is Inviting Vendor Partners To Join Their B2B Social Marketing Initiative. Do you Qualify?

WAAOL - All Automotive Advertising News All The TimeSocial marketing plans often include B2C and B2B elements to take advantage of the leverage associated with…See More
6 hours ago
Jason Turner posted a blog post

Top 5 Best Practices when posting to eBay classifieds

With any new product and marketplace there’s a learning curve and we’ve recently gained more knowledge about what it takes to manage the “art” of posting to eBay classifieds. We want to share the Top 5 Best Practices we’ve learned over the last few weeks with you:1.)  New eBay accounts require some “Seasoning” similar to the historical craigslist landscape.      a.)  It’s…See More
7 hours ago
Paul Potratz posted a blog post

Do You Have Multiple Streams Of Income?

Do you have multiple streams of income? On this week's Think Tank Tuesday: learn how to uncover revenue opportunities you already have, build a long term strategy that is sustainable and create financial peace for your family. See More
8 hours ago
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Angela Stewart liked Leonard Buchholz's blog post How to make a banana into a bbq pork sandwich...with chips and a drink.
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Rebecca Ward posted a blog post

FMLA: How and when you can Use It

Most often, when your employees are sick or life takes its toll, taking paid time off is adequate; however, there are times when  employees needs to take extensive time off for more serious issues. This is when the Family Medical Leave Act (FMLA) comes into play. FMLA took effect in 1993, in an effort to balance work and life with medical needs.  FMLA includes many regulations and provisions, which can make it hard to understand. The following simple information can help you begin to understand…See More
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Eliana Raggio liked Eliana Raggio's event FREE Webinar: Got Traffic? 5 SEO Strategies to Drive Monster Results
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Eliana Raggio liked Eliana Raggio's event FREE Webinar: Why Your Dealership’s Next Website MUST be Responsive
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How to make a banana into a bbq pork sandwich...with chips and a drink.

Posted by Leonard Buchholz on April 14, 2014 at 7:30am 1 Comment

One of the best things about traveling is experiencing how other people run their businesses. 

It also allows you to have many different Sales presentations from many different people. This story is about how one motivated, knowledgeable and especially friendly Salesperson made a banana into a bbq pork sandwich.

 

I was training at a dealership in Ohio and one of my favorite things to do is to ask the people who live there “Where is the best place to eat?” I have had many memorable meals in great places from asking this simple question.

  

On this particular day I asked an even simpler question “Where is the closest place I can buy a little fresh fruit like a banana for lunch?”

The service…

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From the Trenches - A Better Way to Get Reviews

Posted by Tom Gorham on April 11, 2014 at 2:00pm 11 Comments

 

Would you write a review for a hairstylist while he or she was cutting your hair?



It's not enough to be against something; one must offer an alternative. 

 

I am known to be against in-store reviews. I believe they create a feeling of pressure to the customer regardless of your actual actions. Once you have created a great buying experience where the customer feels he or she has…

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The Power of Podcasts for Social Marketing

Posted by Philip Zelinger on April 11, 2014 at 10:15am 0 Comments

Automotive Advertising agencies recognize the value of consumer generated content to extend the reach and frequency of their messages.  The challenge is how to deliver it in such a way that their customers will read it and hopefully forward it to a friend.

Customers prefer audio and video over the written word so one solution is to provide the content through podcasts or webinars.  These platforms apply to both B2C and B2B social marketing initiatives.

I used my blog talk radio platform - WAAOL, All Automotive Advertising News All The Time - to represent an example of a B2B venue that has…

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Fallon Chooses Ford amongst Controversy & Salespeople Humiliation

Posted by Richard Holland on April 10, 2014 at 7:00am 8 Comments

Last month, I wrote an article on how Jimmy Fallon announced during “The Tonight Show” that he was in the market for a truck. Manufacturers immediately took to social media in attempts to convince the popular talk-show host that he should choose them, including Ford, Dodge, Chevrolet and Nissan. Fallon announced last week that he had chosen to purchase a 2015 Ford F-150 King Ranch. He then further announced that, while he had chosen the truck, he had not decided who he was going to buy it from. A cooperative effort between Ford and “The Tonight Show” conjured up a contest they named “Fingers on a 4x4,” in which 10 salespeople from around the country would participate for the opportunity to sell Mr. Fallon a truck, by putting their hands on a Ford F-150 located on the aircraft carrier…

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Sell us your Car NJ | Cash for Cars in NJ | WE BUY CARS NJ| Sell your Car in NJ | Trying to sell my car in NJ |

Posted by Ken Beam on April 9, 2014 at 12:45pm 0 Comments

 photo Sell-Us-Your-car_zpsbc418aea.jpg

Having a hard to time selling your car in New Jersey?? Sometimes it can be a tough process can`t it? Who really wants strangers knocking on your door to look at the vehicle your selling nowadays??? We can make a real simple & buy your vehicle immediately! So if you are in New Jersey and are having a difficult time selling your car, truck or SUV, give Rich Gaul a call TODAY!

*Created by Ken Beam

Are You Really Using Data Analytics?

Posted by Jamil Zabaneh on April 9, 2014 at 6:37am 1 Comment

With Big Data and analytics having been the hot topic over the past couple of years, many dealers are recognizing that they can increase the effectiveness of their marketing. Many dealers, however, outsource much of their digital marketing to vendors that sell them on the use of their data to achieve this. The problem is that most vendors don’t really use it as they say they will. Let me explain.

Dealers realize that sending the same message shotgun-style to their entire database is a bad idea. Many don’t have time to do their own data analytics so they rely on vendors to do it for them. Most vendors actually practice segmentation vs. deep analytics. They will separate service customer versus sales customers and create separate lists. They may even go a little deeper than that and add…

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Facebook Confirms Reduced Page Exposure Is Because Your Content Sucks

Posted by sara callahan on April 9, 2014 at 5:30am 9 Comments

It’s been widely reported by social media experts that organic reach for Facebook pages has plummeted in the past 6 months; from as high as 15%, to the current 1-2%.  As a public company, Facebook has a need to appease its shareholders by monetizing its platform as much as possible. Facebook knows that there is a fine line between delivering relevant content that users want to see, and paid ads.

 

Many brands are obviously upset with these changes. One in particular has had enough. Last month, Eat24, a popular food site with 70,000 Facebook likes, wrote a public letter to Facebook. The letter accused Facebook of luring brands into using their platform, then slowly reducing these brand’s exposure to fans and making it a ‘pay-to-play’ model. Eat24 argued that their…

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Yahoo Bets Big on Customer Loyalty

Posted by Mike Gorun on April 8, 2014 at 10:36am 0 Comments

In a recent announcement by Yahoo CEO Marissa Mayer, it was revealed that Yahoo will soon stop allowing its users to login using their Facebook or Google credentials. This move is an effort by Yahoo to better control its content and services. On the surface, the move makes sense and doesn’t seem as if there would be significant backlash from consumers. Facebook and Google log-ins have become very prevalent over the past couple of years, accounting for 80 percent of consumer social logins. Consumers have widely adopted these because they allow easy access to many sites using one…

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FTC-Can't Touch This

Posted by Arlene Peña on April 8, 2014 at 9:03am 0 Comments

On March 14, 2014 the Federal Trade Commission, put on it's big kid parachute pants on and took it back to the 90's- "Stop- It's Hammer Time!" They announced that they were charging the Abernathy Motor Company, and two of its principals.

 

Abernathy Motor Company wasn’t the first nor the last to suffer from the scrutiny of the FTC. Back in January of this year, the FTC took down 10 Dealers with ‘Operation Steer Clear’. Failing to display a “Buyer’s Guide” on used vehicles for sale according to the FTC’s Used Car Rule, proved to be a pricey mishap- to the tune of up to 16k for each violation in a civil penalty. OUCH!

So often,…

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Automotive Sales Training: Three Strikes and You are In!!!!

Posted by Stephanie Young on April 8, 2014 at 8:30am 0 Comments

Both automotive management and sales staff struggle with vendors, prospects and/or clients that fall out of communication after a dynamic conversation.  Usually after three attempts, the manager and/or salesperson will give up without success.  Hence, the Three Strikes, You Are Out Rule.…

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ADM Professional Community Blogroll:
1. Social Media Optimization 

3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

7. Toyota Community

8. Kia Community 

9. Toyota Social Media

10. Social Media Marketing 

11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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ADM Notes

ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Blog Post Featured

Created by Ralph Paglia Jan 16, 2009 at 10:24am. Last updated by Ralph Paglia May 10, 2010.

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