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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

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Lear-UAW deal may foreshadow fate of pay plan; Report cites NHTSA's 'tragic' failure in GM case; Opel hits reset in Russia.

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Fund administrator has approved 19 death claims so far; ZF buying TRW Auto; explaining cause of fatal wrecks not optional.

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Cadillac's de Nysschen won't budge on raised pricing

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According to new Cadillac boss Johan de Nysschen, it will take between 10 and 15 years to elevate GM's top brand, which was once hailed as "The Standard Of The World," back to prominence in the minds of American customers. And to hear the executive talk of it, the brand is going to have to be willing to see sales falter in the near-term before they recover:

"Either you have to bring your volume aspirations into alignment with reality and accept that you will sell fewer cars... Or you have to drop the price and continue to transact at the prices where you were historically... I think the logical conclusion is that it's better to build off a very solid base in terms of [product] credibility, charge a fair price for the car and realize you have to wait until the volume comes."

In other words, sales will fall before they rise, and the brand has to be okay with that. Notice, too, that de Nysschen speaks of "a fair price" for Cadillac cars and utility vehicles. In this case, "fair" means more than many of the brand's traditional buyers are accustomed to, and roughly in line with the brands and machines Cadillac believes it is competing against. For instance, the newly enlarged 2014 CTS carries a suggested retail price that is over $6,000 higher than it was in 2013, and some trim levels boast an even higher price premium over the models they replace.

Time will tell if General Motors continues to support de Nysschen in his quest to bring Caddy up in pricing and perception to its German rivals, but at least he's being clear about the time frame and acknowledging that they are "leaving their traditional customer base" behind in the process. As the recent former head of Infiniti and a career-man at Audi before that, de Nysschen should know a thing or two about how hard it is to retrench and resurrect a damaged luxury nameplate.

Here's hoping Cadillac's upcoming range-topper is found worthy of direct comparison with the likes of the Mercedes S-Class, BMW 7 Series and Audi A8, models with which it will likely be priced directly against.

Cadillac's de Nysschen won't budge on raised pricing originally appeared on Autoblog on Thu, 18 Sep 2014 18:30:00 EST. Please see our terms for use of feeds.

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Bugatti Dynamic Driving Experience

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Bugatti Dynamic Driving Experience

Let's say you're rich. Filthy rich - you've got cars in garages of homes you can't remember you own, rich.

As the gap between automotive haves and have-nots continues to grow, ultraluxury automakers are exploiting fresh ways to lure the sorts of well-heeled car aficionados who would rather spend their spare time shipping exotic sleds to private tracks than sitting on a beach in the Maldives.

This rarified air presents a daunting challenge to boutique carmakers attempting to distinguish themselves, especially when they're vying for attention amidst voluptuous Paganis, Koenigseggs, and Brabus G63 AMG 6x6s. When the stakes are this high and the competition this fierce, you need a novel approach to peddle your four-wheeled wares - even if you're Bugatti.

Continue reading Bugatti Dynamic Driving Experience

Bugatti Dynamic Driving Experience originally appeared on Autoblog on Tue, 16 Sep 2014 11:57:00 EST. Please see our terms for use of feeds.

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How did Nissan tweet a response to the Royal Baby announcement so quickly?

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A mere seven minutes after the Duke and Duchess of Cambridge announced they were pregnant with their second child, Nissan had the perfect post circulating on the Twittersphere. How did Nissan know to expect Kate and William were expecting? By paying attention to the Internet zeitgeist.



David Parkinson, head of social for Nissan in Europe, told AdWeek that the automaker's creative agency created the image when rumors of a second pregnancy started in July.

"As it happened, the rumor was never confirmed, so we kept the piece in our back pocket."

Nissan spotted the rumors along with the European marketing DigitasLBi France's BrandLive initiative, which keeps an eye on trends and rumors circulating on the net. They look for anything that may be useful for their clients, including Nissan. The proactive approach seems to have worked. Nissan's royal baby tweet referencing its newly redesigned X-Trail crossover has been shared hundreds of times since Monday.

How did Nissan tweet a response to the Royal Baby announcement so quickly? originally appeared on Autoblog on Sun, 14 Sep 2014 11:02:00 EST. Please see our terms for use of feeds.

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J.D. Rucker posted a video

How Dealers Can Use Social Media at the Dealership

Automotive digital marketing changes, but sometimes it takes time for "old" techniques to sink in. Here, Dealer Authority's JD Rucker was delivering the keyn...
1 hour ago
Jason Silberberg left a comment for Mike Elliott
"Hi Mike, Good to connect with you. Best, Jason"
1 hour ago
Jason Silberberg and Mike Elliott are now friends
1 hour ago
Manny Luna commented on J.D. Rucker's blog post You Know Your Marketing, but do You Really KNOW Your Market?
"To know the dealers demographic markets and to hit their main core of true buys takes time, research and adjustments. As far as where you can get the any data online most of it is free and we use other forms of proprietary software of our own. I…"
5 hours ago
Manny Luna commented on Paul Accinno's blog post No, Responsive Dealer Websites Do Not Have To Be Slow
"Funny post! I've seen all the big time sites crash and burn slow, including our own. That's what happens when everything has to go to space and back."
5 hours ago
J.D. Rucker posted a blog post

You Know Your Marketing, but do You Really KNOW Your Market?

I'm a big fan of putting the power of targeting in the hands of the dealer. We're not one of those who believe that we know best about our clients' market, demographics, and customers and we try to put our expertise in social and search to play with their understanding of the area and their business to guide us to…See More
5 hours ago
Manny Luna and Stan Sher are now friends
6 hours ago
neal weaver updated their profile
8 hours ago
Jon Lamb posted a blog post

Dealers-First Mentality. The Industry Needs It.

I hear from friends in the industry, both on the vendor side and the OEM side, things that are both discouraging as a business owner and alarming as someone who loves the car business."Dealers need to do what we tell them about their marketing.""If dealers would let us handle everything, they'll be better off.""They focus so…See More
9 hours ago
Jon Lamb and Charles Rubino are now friends
10 hours ago
Paul Accinno posted a blog post

No, Responsive Dealer Websites Do Not Have To Be Slow

If you can't beat them, spread disinformation. That seems to be the law of the land lately amongst automotive vendors. You may have heard rumors lately that responsive websites are too slow and therefore will cause your online presence to fail miserably if you switch to them. This isn't the case, at least not with a well-built…See More
10 hours ago
Carl Maeda posted a blog post

Wasting Money on Pay-Per-Click (PPC)

Nobody likes to waste money.So why is it that we spend a ton of money on PPC (or SEM) campaigns to get people onto the website and then don’t get much thought into where these people land?  Most vendors just look for an existing page on the site to send the customer to.  Or worse, send the customer to the homepage.  Instead of choosing a page that already exists, why not actually build landing pages that are tailored specifically for the keyword, intent, and ad that the user clicks on to…See More
15 hours ago
Joseph Little and Cathy Nesbit are now friends
20 hours ago
Jeffery Sterns liked James A. Ziegler's event The Sales Management Super Conference
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Jeffery Sterns liked Richard Holland's blog post The Trick to Increased Service Revenue Is Keeping Your Bays Full
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Alexander Lau updated their profile
yesterday
Dan Ferguson liked Anne Fleming's blog post Women Walking Out - What is it Costing Your Dealership?
yesterday
Richard Holland posted a blog post

The Trick to Increased Service Revenue Is Keeping Your Bays Full

Many auto dealerships have technology in place that allows sales managers to monitor what’s going on in their departments. CRMs and phone call recording services are used by sales managers to ensure that Internet leads are being followed up promptly and that salespeople follow up with shoppers that visited the dealership but did not…See More
yesterday
Matt Bohach updated their profile
yesterday
Anne Fleming commented on Anne Fleming's blog post Women Walking Out - What is it Costing Your Dealership?
"Charles, very well said. Spot on."
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ADM Blog Posts

Women Walking Out - What is it Costing Your Dealership?

Posted by Anne Fleming on September 17, 2014 at 9:30am 2 Comments

Today’s Women’s Wednesday is a must-read as we focus on the cost to your dealership when women walk out.

 

In the Wall Street Journal last month, it was reported there are now more women drivers on the road than men. The last several years the auto industry has witnessed a big and not so surprising shift in the car buyer demographics particularly in terms of gender.

 

This leaves many dealerships shifting their paradigm in terms of how to re-strategize their business and marketing plan to truly…

Continue

ADP Dealer Services Announces Financing Program with GE Capital as CDK Global

Posted by Ralph Paglia on September 17, 2014 at 9:30am 0 Comments

ADP Dealer Services announces new Financing for Purchases Made by Car Dealers as part of Transition to CDK Global

CDK Global has announced that the company will offer Car Dealers a new Financing Program with GE Capital after they transition from ADP Dealer Services and complete their spinoff from the ADP corporate parent.

I wanted to let ADM Community Members know about a press release that came out today from CDK Global... The company that will replace ADP Dealer Services. After the spinoff…

Continue

Stop Using Public Relations as Advertising

Posted by sara callahan on September 17, 2014 at 7:00am 0 Comments

Throughout history, public relations professionals have assisted companies in gaining exposure and getting the right message to the right audience at the right time. In the past, PR agencies relied on connections with journalists, media contacts and industry publications to relay relevant company news. With the arrival of social media, and digital marketing, PR agencies have had to evolve with the times. It has become a content-driven world, with a whole lot more opportunities to place content.

 

While it is now easier for PR agencies to spread a company’s message, the amount of information news outlets and other publishing platforms receive is quite overwhelming. As such, it is now more important than ever to get your messaging right, so it does not get lost in the noise, or, even worse, turn…

Continue

3 Ways to SUPERCHARGE Your Dealership’s Online Marketing

Posted by Amanda Meuwissen on September 16, 2014 at 8:23am 0 Comments

Recently, Dataium, the world’s largest compiler of online automotive shopping behavior, released a guide on the top 7 ways dealers can improve their online marketing. We’re going to look at 3 that we feel are top priority.

Don’t Forget Mobile

“During major shopping seasons, 1/3 of all dealer traffic came from mobile devices.”

Multi-device research when considering purchasing a vehicle has dramatically increased over the past year, specifically with mobile. We know you’ve already heard more than you can probably stand about the importance of mobile, but now is the time to listen. The truth is shoppers ARE going to your site and checking out your dealership from their phone. Make sure the experience of your website on mobile is just as effective as anywhere else, and look into more mobile friendly content.

Spend…

Continue

In Marketing, New Trumps Used Every Time

Posted by Brian Cox on September 16, 2014 at 5:00am 0 Comments

Bob visits a website searching for a new vehicle. As he filters down to the model he is considering, he is confronted with a seemingly endless list of stock photos with similar prices. Frustrated at the lack of information, he leaves and attempts his search on another site just to get the same results.

 

Suzy is in the market for a used vehicle. After comparing vehicles by prices and mileage, she finds one that fits her needs and her budget. The vehicle doesn’t have a very good description, however, and she has questions about the vehicle’s condition. She fills out the form and asks for more pictures of the vehicle. All she gets in return are repeated invites to schedule an appointment while being bombarded with phone calls from salespeople.

 

Joe is…

Continue

Covert Operations on Your Dealership's Website to Increase Conversion

Posted by Lisandra Ramos on September 15, 2014 at 12:37pm 0 Comments

Agent, you’ve been recruited on a mission to activate your dealership’s website and convert more browsers into buyers. There are three immediate tasks you must complete in order to do so. There’s no time to waste.

1. The Bait

When your dealership’s website opens on a browser, what is the first thing customers see? They SHOULD be seeing the answers to these three questions right off the bat:

  • Where am I?

  • What can I do here?

  • Why should I do it?

The answers to the first two questions, “where am I?” and “what can I do here?” should be blatantly obvious -- they’re usually at the top of the screen (logo and navigation toolbar).  

The answer to question number…

Continue

Car Insurance by City and Region: The Good, The Bad and The Ugly

Posted by Ralph Paglia on September 15, 2014 at 10:00am 0 Comments

The Detroit Bureau Reports on Least and Most Expensive Areas for Car Insurance

Motorists Get Slammed with High Premiums in the Motor City

- Written by

It may be the Motor City, but driving there comes at a steep cost – motorists in the Metropolitan Detroit area paying the highest premium for insurance in the country, according to a new study.

On average, a motorist in the Detroit area will pay 165% of the national average for auto insuance, according to research by Quadrant Information Services. Those…

Continue

Does A Great Leader Make A Great Team?

Posted by Kalyn Kasun on September 15, 2014 at 7:00am 1 Comment

I recently read a fantastic article that an HR Professional wrote about her experience buying a MINI. The article itself focused on lessons in leadership she had learned from a sales manager at a MINI dealership while purchasing a new car. In her message she relays that this sales manager had built a better team by listening and allowing his team to build him. There were additional lessons  about how his team created an excellent customer experience in arguably one of the places consumers dread going to the most – a car dealership. Our company works with MINI  so we are aware of their quirky and fun branding style. Staying…

Continue

How to Make Lemonade Out of Lemons: the Easy Way

Posted by Mike Gorun on September 15, 2014 at 5:30am 0 Comments

There are many stories of young kids or teens starting successful businesses. And there are as well the simple stories of kids mowing lawns or washing cars to earn extra money while their friends are out playing. A similar story gained national media attention when a 12-year old decided to open a lemonade stand in his neighborhood. He even convinced a neighbor to allow him to display a sign advertising the lemonade stand in his yard. Most people would applaud this behavior. However, apparently, one of the neighbors wasn’t too keen about it. In fact, this neighbor actually…

Continue

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Cadillac's de Nysschen won't budge on raised pricing

Filed under: , , ,

Cadillac Logo

According to new Cadillac boss Johan de Nysschen, it will take between 10 and 15 years to elevate GM's top brand, which was once hailed as "The Standard Of The World," back to prominence in the minds of American customers. And to hear the executive talk of it, the brand is going to have to be willing to see sales falter in the near-term before they recover:

"Either you have to bring your volume aspirations into alignment with reality and accept that you will sell fewer cars... Or you have to drop the price and continue to transact at the prices where you were historically... I think the logical conclusion is that it's better to build off a very solid base in terms of [product] credibility, charge a fair price for the car and realize you have to wait until the volume comes."

In other words, sales will fall before they rise, and the brand has to be okay with that. Notice, too, that de Nysschen speaks of "a fair price" for Cadillac cars and utility vehicles. In this case, "fair" means more than many of the brand's traditional buyers are accustomed to, and roughly in line with the brands and machines Cadillac believes it is competing against. For instance, the newly enlarged 2014 CTS carries a suggested retail price that is over $6,000 higher than it was in 2013, and some trim levels boast an even higher price premium over the models they replace.

Time will tell if General Motors continues to support de Nysschen in his quest to bring Caddy up in pricing and perception to its German rivals, but at least he's being clear about the time frame and acknowledging that they are "leaving their traditional customer base" behind in the process. As the recent former head of Infiniti and a career-man at Audi before that, de Nysschen should know a thing or two about how hard it is to retrench and resurrect a damaged luxury nameplate.

Here's hoping Cadillac's upcoming range-topper is found worthy of direct comparison with the likes of the Mercedes S-Class, BMW 7 Series and Audi A8, models with which it will likely be priced directly against.

Cadillac's de Nysschen won't budge on raised pricing originally appeared on Autoblog on Thu, 18 Sep 2014 18:30:00 EST. Please see our terms for use of feeds.

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Google Blog Articles, News and More

For the next five billion: Android One

Knowledge is a game changer. I’ve long been inspired by the Internet and how it opens the doors to opportunity. It provides access to knowledge, no matter who you are or where you are. For instance, it doesn’t matter if you’re a Nobel Laureate at a world-class research center or a young student at a rural school in Indonesia, with Google Search, you have the same information at your fingertips as anyone else.

If we look at how people are getting online and accessing information today, increasingly it’s through a smartphone. While 1.75 billion people around the world already have a smartphone, the vast majority of the world’s population—over five billion more—do not. That means most people are only able to make simple voice calls, rather than connect with family through a live video chat, use mapping apps to find the closest hospital, or simply search the web. We want to bring these experiences to more people.

That’s where Android One comes in. At I/O, we first talked about this initiative to make high-quality smartphones accessible to as many people as possible. And today we’re introducing the first family of Android One phones in India.
Addressing key barriers—hardware, software and connectivity
There are three big reasons why it’s hard for people in countries such as India, Indonesia or the Philippines to get their hands on a high-quality smartphone. First, is the hardware itself. Even entry-level smartphones still remain out of reach for many (bear in mind that in some of these countries the average monthly income is around $250). Second, many people in these markets do not have access to the latest Android software and popular applications. Finally, even where 3G and 4G networks are available, not enough people have phones that can support data and the plans can be expensive.

Android One aims to help tackle these challenges. By working closely with phone and silicon chip makers to share reference designs and select components, we’re making it easier for our partners to build phones that are not just great to use, but also affordable. They have lots of processing power, so you can get information quickly. They have high-quality front- and rear-facing cameras. And for all those pictures, along with your apps and videos, Android One phones will have expandable storage. We also added features that people in India will find particularly useful, like dual SIM cards, a replaceable battery and built-in FM radio.
To help ensure a consistent experience, Android One devices will receive the latest versions of Android directly from Google. So you’ll get all the latest features, up-to-date security patches, and peace of mind knowing your stuff is always backed up. It also means Android One devices will be some of the first to be updated to the Android L release later this year. For our hardware partners, they’ll be able to create customized experiences and differentiate their devices without having to change the core software.

In an effort to reduce data costs, if you have an Airtel SIM card, you’ll get these software updates for free for the first six months. As part of this same Airtel offer, you’ll also be able to download up to 200MB per month worth of your favorite apps (that’s about 50 apps overall) from Google Play—all without counting toward your mobile data usage.

More to come
This is just the beginning of the Android One journey. The first phones, from our hardware partners Micromax, Karbonn, Spice and chipmaker MediaTek, are available starting today in India from leading retailers starting at Rs 6,399. We’re also excited to welcome more partners to the program, including phone manufacturers Acer, Alcatel Onetouch, ASUS, HTC, Intex, Lava, Lenovo, Panasonic, Xolo, and chipmaker Qualcomm. We expect to see even more high-quality, affordable devices with different screen sizes, colors, hardware configurations and customized software experiences. Finally, we plan to expand the Android One program to Indonesia, the Philippines and South Asia (Bangladesh, Nepal, Pakistan, and Sri Lanka) by the end of the year, with more countries to follow in 2015.

Access for access’s sake is not enough. With Android One, we not only want to help people get online, we want to make sure that when they get there, they can tap into the wealth of information and knowledge the web holds for everyone.

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ADM Professional Community Blogroll:
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Automotive Marketing News

Ford seeks younger Mustang buyers with tech features

The 2015 Ford Mustang arrives in dealerships next month as Ford's most technology-laden pony car yet. The fastback model will arrive first, followed by the convertible later in the fall.

Toyota FT-1 gets the souped-up 'Gran Turismo' treatment for video game

Toyota has joined the 'Gran Turismo' parade of video game racers with a beefier version of its FT-1 concept.

Hyundai takes educational cross-country tour

Billed as the 3,000-mile test drive, the five-part video series starts on the factory floor in Montgomery, AL, and goes west to Orange County, CA.

Cadillac's new chief vows no retreat on pricing strategy

Cadillac has no plans to back off its sharply higher sticker prices or sweeten incentives to improve slumping U.S. sales, new brand chief Johan de Nysschen said.

Ad campaign for redesigned Lincoln Navigator starts next month

Next month, Lincoln will kick off its first significant marketing campaign for the Lincoln Navigator since 2007, brand executives said at a press event here.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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