Automotive Digital Marketing ProCom

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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AutoDigitalMarketing@Gmail.com

2701 N. Rainbow Blvd.
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Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Learn More About Digital Marketing... Watch the Video Referenced Below!

Latest ADM Activity - Click "More" at bottom!

kanchan singh replied to Kim Essenmacher's discussion Dealership Website SEO
"Home, Used Cars, New Cars, Blog Pages and if there is any page on social networking site.[url=http://www.contenthoop.com/preventative-vehicle-maintenance/8315/] PREVENTATIVE VEHICLE MAINTENANCE [/url]"
11 minutes ago
Yoey Thamas posted a blog post

3 different types of car insurance

If you own a car in UK, it’s mandatory for you to keep it insured. However, you’ve a choice when it comes to selecting the type of insurance. There are many different options available to the women car drivers in UK. These include third party insurance, third party theft and fire insurance and comprehensive car insurance. Depending upon your requirements and budget, you can choose the right insurance car cover.Third part car insurance is the most basic insurance cover offered by the companies.…See More
4 hours ago
Ralph Paglia commented on Ken Beam's blog post Hey ADM`ers! This has nothing to do with selling cars....... but I need your help please???
"Ken, Since we now have a Stumpy Tailed ACD as a member of our family, I was more than proud to vote for Stumpy1"
8 hours ago
Ralph Paglia commented on J.D. Rucker's blog post After Further Review, the Call of the Field Stands. Links Still Drive Rankings.
"I have always said that it is more important to study what Google does, rather than what their PR team says..."
8 hours ago
Ralph Paglia commented on J.D. Rucker's blog post After Further Review, the Call of the Field Stands. Links Still Drive Rankings.
"I have always said that it is more important to study what Google does, rather than what their PR team says..."
8 hours ago
Richard Holland's 2 blog posts were featured
8 hours ago
Joseph Little's blog post was featured

Another Reason Google Should be #1 on Your Strategy for Gathering Positive Public Reviews.

Why should Google be the first place to accumulate positive public reviews? Go to Google and type "lunch Near Overland Park KS"Google just did a "go screw yourself Yelp".Looks like its just for food and lodging, but knowing Google this will expand quickly. See More
8 hours ago
Ken Beam's 3 blog posts were featured
8 hours ago
Mike Gorun's 2 blog posts were featured
8 hours ago
Timmy D. James's blog post was featured

Can Anybody Find Me Somebody To Love?

That classic line from the song “Somebody to Love” by legendary band, Queen epitomizes the destination for consumers and the goal of all salespeople. There’s not a doubt in my mind that you’ve heard the phrase “People buy from people they like.” In the past, a consumer had to come into a dealership to start the car shopping…See More
8 hours ago
Big Tom LaPointe's 2 blog posts were featured
8 hours ago
Jeffery Sterns's blog post was featured

Chat and Phone Leads Start with a Helping Hand

One of the biggest lessons I learned when working at the dealership was that you can't do the same things on the phone or in chat that you would do when you're talking to a person face-to-face. We often discuss controlling the transaction and leading our customers down the right path, but if they're not in front of you, the…See More
8 hours ago
J.D. Rucker's blog post was featured

After Further Review, the Call of the Field Stands. Links Still Drive Rankings.

I had a debate with an automotive SEO buddy back in May about the validity of high-quality inbound links for the purpose of search engine optimization. He contended that great content on the website was enough to boost rankings substantially. I argued that Google and Bing still look at outside…See More
8 hours ago
Paul Potratz's blog post was featured

Location Is Everything!

Help Customers Find YouDoes your business have multiple locations? A new digital strategy will allow you to show all of them right when someone is searching for a product or service that you offer. This week on Hard Facts, learn what tool you can use to drive conversions to all of your locations. See More
8 hours ago
Rebecca Kon's blog post was featured

6 DO's and DON'Ts for Incoming Dealership Phone Calls

Incoming calls are some of the hottest leads for a dealership. However, if best practices aren’t in place, these calls can turn from a blessing to a tragic mess - negatively affecting your reputation, your customer loyalty, and the acquisition of new customers.So in today’s blog, we’re going to discuss some necessary do’s and don’ts that dealership staff need to keep in mind when they receive incoming…See More
8 hours ago
Craig Lockerd's blog post was featured

WHEN THE HECK SHOULD I HIRE MORE PEOPLE AND HOW MANY?????

WHEN THE HECK SHOULD I HIRE MORE PEOPLE AND HOW MANY?????Let’s look at the Law of Diminishing Return as a measuring tool to use in the decision to hire more people, regardless of the department in your dealership.  I would certainly search Google and read as many examples as you possibly can on this…See More
8 hours ago
Anne Fleming's blog post was featured

5 Ways to Deliver a Competitive Edge

Today, our Women’s Wednesday focuses on the road to ultimate business success. This is powered by a growing customer base, increasing loyalty and customer retention. Here are some innovative marketing ideas to increase your competitive edge by delivering more value to women customers.1. Buy A Car In Less Than 2 Hours Do you know it currently takes a woman an average of 3 hours and 20 minutes to buy a car? Most women feel "highly inconvenienced" by this, especially because time is one of women’s…See More
8 hours ago
Jennifer Kras's blog post was featured

Three Tips to Boost Email Collection Rates

A name without an email address is a wasted opportunity. For every 10,000 contacts pulled from dealership management systems, on average only 3,000 have deliverable email addresses. This means that most dealers are unable to send emails to 70 percent of their past, current and potential customers. That's money left on the…See More
8 hours ago
Scott T. Joseph's blog post was featured

Why Sending Bad Emails Hurts Your Business

Way too often we see dealerships handing over databases to vendors to facilitate a mass email campaign to an entire unfiltered list of customers. Vendors certainly have a stake in larger email campaigns since the odds that a dealer obtains business from the campaign increases - due to sheer numbers. A smart dealer…See More
8 hours ago
Jonathan Morales's 2 blog posts were featured
8 hours ago

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When An Apology Isn’t An Apology

Posted by Richard Holland on November 20, 2014 at 6:00am 0 Comments

Regardless of how hard you work to ensure that your customers have an excellent experience, mistakes happen. No doubt you’ve had customers complain about something – it took too long for their vehicle to be serviced, there was a miscommunication in pricing during the sale, or a general failure to deliver on promises (big or small). Whether the complaint is relayed to the frontline employee, or the customer felt the need to go directly to management, apologies are usually made.

 

The problem is that, at times, your customer feels that they have received an empty apology and can recognize this type of apology a mile away. These “nonpologies” don’t accomplish anything more than relaying indifference to the customer.

 

Examples of nonpologies are:

 

“We made a…

Continue

Another Reason Google Should be #1 on Your Strategy for Gathering Positive Public Reviews.

Posted by Joseph Little on November 19, 2014 at 11:18am 0 Comments

Why should Google be the first place to accumulate positive public reviews? Go to Google and type "lunch Near Overland Park KS"

Google just did a "go screw yourself Yelp".

Looks like its just for food and lodging, but knowing Google this will expand quickly. 

Looking for the Best VW Sign Then Drive Deal in Union Cty. NJ? | VW Sign Then Drive Headquarters

Posted by Ken Beam on November 19, 2014 at 10:40am 0 Comments

 photo SIGN_THEN_DRIVE_zps09f15665.jpg
Powered by
Douglas Volkswagen
491 Morris Ave.
Summit NJ 07901

DouglasVW.com

NJ Infiniti - Open House at Douglas Infiniti this Thursday 11/20 & you are cordially invited!

Posted by Ken Beam on November 18, 2014 at 1:06pm 0 Comments

You are cordially invited to our Open House this Thursday!

Click the picture to find out more info.

Douglas Infiniti in Summit is having an Open House this Thursday 11/20 from 5:30-8:30pm.

Food & beverages will be served. Plan on stopping by to see the 2015 Infiniti Models.

We look forward to seeing everyone!

Your Friends at Douglas Infiniti

It’s All a Matter of Perspective

Posted by Mike Gorun on November 18, 2014 at 5:30am 0 Comments

When did you last walk through the customer entrance of your dealership and look at what is truly being experienced by the customer?

 

Forget for a moment whether a sales consultant’s work area is messy, or if there are smudges on the windows. Let’s look a little closer at what a customer could see, hear or feel when they interact with your dealership in any department. What’s really taking place behind the doors may be a real surprise to you. Taken from a customer’s perspective, you just might be failing to meet their most basic expectations. As a result, you could be damaging your dealership simply by being unaware of what happens on a daily basis down in the trenches.

                                                              

Have you made an anonymous phone call to your…

Continue

Can Anybody Find Me Somebody To Love?

Posted by Timmy D. James on November 17, 2014 at 5:00am 0 Comments

That classic line from the song “Somebody to Love” by legendary band, Queen epitomizes the destination for consumers and the goal of all salespeople. There’s not a doubt in my mind that you’ve heard the phrase “People buy from people they like.” In the past, a consumer had to come into a dealership to start the car shopping process. This is where the important skill of “building rapport” came into play for salespeople. Great salespeople learned quickly how to find common interests and develop relationships with their clients, while assisting them to find the right vehicle.

 

Fast forward to today. Consumers now have the option of car shopping anonymously. Dealership Internet and BDC departments are inundated with leads arriving from countless sources. Consumers chose to share some or all of…

Continue

How to sell more cars in a blizzard

Posted by Big Tom LaPointe on November 16, 2014 at 2:30pm 0 Comments

As the remnants of Typhoon Nuri finish the march across North America, northern car dealers are reminded that Mother Nature doesn’t care what monthly sales targets are when she comes blowing through. If last winter is any precursor to the upcoming snow season, cold weather states and provinces are in for more than a few snow days.

Some of my fondest memories as a child were snow days. School was closed and we got to stay home and play in the snow. And while an occasional storm day as a grownup can be fun to spend shoveling snow with the family, it generally adds stress by taking a bite out of your bottom line because you can’t sell cars. Here is where a quality managed chat option shines!

A quality managed chat option means your virtual ‘doors’ are open around the clock. Wouldn’t it be nice to get a head-start on the competition as car shoppers look for that next 4x4 or AWD vehicle to cope with…

Continue

Chat and Phone Leads Start with a Helping Hand

Posted by Jeffery Sterns on November 16, 2014 at 1:31pm 0 Comments

One of the biggest lessons I learned when working at the dealership was that you can't do the same things on the phone or in chat that you would do when you're talking to a person face-to-face. We often discuss controlling the transaction and leading our customers down the right path, but if they're not in front of you, the control-factor is often limited.

This is why it's so important to be more helpful on the phone or on website chat. They are controlling the direction of the conversation in most situations. We've probably all heard phone call recordings where an opportunity gets missed because a salesperson pushes too hard to set the appointment. That's not to say that you shouldn't try to get the appointment; there's probably more instances where a salesperson is not aggressive enough on the…

Continue

After Further Review, the Call of the Field Stands. Links Still Drive Rankings.

Posted by J.D. Rucker on November 14, 2014 at 4:45pm 2 Comments

I had a debate with an automotive SEO buddy back in May about the validity of high-quality inbound links for the purpose of search engine optimization. He contended that great content on the website was enough to boost rankings substantially. I argued that Google and Bing still look at outside signals such as links to help them determine the authority and validity of the content.

Today, I received a phone call that confirmed it. The best part is that I didn't even have to do any research or testing on my own. He had set up a very clear and easily duplicated test to see who was correct.

Two cities. Two Honda dealers. On both websites, he wrote up long pieces (over 1000 words) of content on similar landing pages. All unique content, all perfectly worded…

Continue

Location Is Everything!

Posted by Paul Potratz on November 14, 2014 at 11:38am 0 Comments

Help Customers Find You

Does your business have multiple locations? A new digital strategy will allow you to show all of them right when someone is searching for a product or service that you offer. 

This week on Hard Facts, learn what tool you can use to drive conversions to all of your locations. 

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