Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Trump Picks GM’s Barra for Economic Panel (12/2/16)

Trump picks GM’s Barra for economic panel; Mercedes closer to U.S. crown; Chrysler Pacifica Hybrid production begins; Ford to fix seat belts; Denso goes back to school.

Mazda CEO on Pricing, Diesels and Toyota Partnership

Talk from The Top with Mazda Motor Corp. CEO Masamichi Kogai

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I drove the Nurburgring's Karussell corner in Los Angeles

Filed under: ,,

The new Porsche Experience Center in LA has some unique features, including a 1:1 replica of the most iconic corner from the most iconic track.

Continue reading I drove the Nurburgring's Karussell corner in Los Angeles

I drove the Nurburgring's Karussell corner in Los Angeles originally appeared on Autoblog on Tue, 15 Nov 2016 09:30:00 EST. Please see our terms for use of feeds.

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Audi Japan is selling one 'Final Fantasy XV' themed R8

Filed under: ,,,,,,,

Audi's Japanese branch produced this one-off version of the 2017 Audi R8 called the Star of Lucis.

Continue reading Audi Japan is selling one 'Final Fantasy XV' themed R8

Audi Japan is selling one 'Final Fantasy XV' themed R8 originally appeared on Autoblog on Sun, 13 Nov 2016 13:01:00 EST. Please see our terms for use of feeds.

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Latest ADM Activity - Click "More" at bottom!

Profile IconGC Pest Control, Khara Brown, Joshua Anderson and 5 more joined Automotive Digital Marketing ProCom
15 hours ago

Dealer
Guy G. Gibson posted a blog post

Let's Learn English

Hi everyone,Are you an English Learner? Or are you an English teacher?Either way... if you're looking for a fun and interesting materials for learning or teaching English then you've come to the right place.Learn English - Learn to Change is a leading English resource for you. Its fun and colourful approach to teaching real English as it's spoken by native speakers is popular around the world.Loved by both students and teachers,…See More
yesterday

Dealer
Guy G. Gibson updated their profile
yesterday
jon nigbor joined Ralph Paglia's group
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Internet Sales 20 Group

What is an Internet Sales 20 Group?A typical “20 group” is structured for Dealer Principals and General Managers to meet and discuss some ideas and techniques for success. Most “20 Groups” are brand specific to a manufacturer or franchise. Dealers from the same OEMs would get together and compare numbers, discuss…See More
yesterday
jon nigbor joined Joseph B Antley; JB ANTLEY's group
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RedNumbat Dealers

This is a group for dealers within the Numbat network, or those who are interested in learning more about our innovative pricing tools.
yesterday
jon nigbor joined Meg's group
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Facebook Users

Facebook is growing fast, let's connect and grow with it!See More
yesterday
jon nigbor joined Ralph Paglia's group
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Wired Magazine Subscribers

This group is for fans of, and subscribers to Wired Magazine... See the Wired Cars 2.0 Articles feed which is updated daily! Links and reviews of news and articles that will make you THINK!
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jon nigbor joined Ralph Paglia's group
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Chevrolets We Love

Photos and Photo Albums of Chevys that we think are worth sharing!
yesterday
jon nigbor joined Ralph Paglia's group
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Universal Business Listings

Accurate listings are the first step in online marketing. More than 40% of online listings are inaccurate, incomplete, or missing.See More
yesterday
jon nigbor joined Ralph Paglia's group
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J. D. Power Automotive Marketing Roundtable

J.D. Power Automotive Marketing Roundtable (AMR)(previously the Automotive Internet Roundtable)   CELEBRATING IT'S 11th ANNIVERSARY IN 2016! From its humble beginnings in 2005, the 2016 J.D. Power Automotive Marketing Roundtable (AMR) has grown to become the leading automotive marketing event with over 1,400 participants.  Auto industry experts and thought leaders from around the globe share their insights…See More
yesterday
jon nigbor joined Ralph Paglia's group
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TrueCar

This group is for content and discussions related to the use of the TrueCar automotive sales and lead generation system.See More
yesterday
jon nigbor joined Ralph Paglia's group
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Reputation Management Using DealerRater

Using DealerRater.com as part of an automotive digital marketing reputation management strategy.
yesterday
jon nigbor joined Ralph Paglia's group
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Inventory Marketing for Car Dealers

This group is for all things related to Car Dealers managing and marketing their vehicle inventory...
yesterday
jon nigbor updated their profile
yesterday

Influencer
Paul Potratz posted a blog post

And...we're live!

Are you creating advertising opportunities in your Facebook Live videos? Now, you can have the ability to broadcast commercials or other advertisements in your Facebook Live video.In this week's Hard Facts episode, Samantha reveals a way that you can increase the value of your live broadcast. Watch now!We’d love to hear what you have to say. Comment below and follow us on Facebook. Website: http://www.ppadv.com Facebook:…See More
yesterday
jon nigbor commented on Anica Oaks's blog post 5 Tips For Saving Money On Car Maintenence
"Great tips thank you Anica! I need to buy some winter tires and will definitely be heading to Costco, where else can you get studs and a giant slice of pizza at the same time??"
yesterday
jon nigbor liked Anica Oaks's blog post 5 Tips For Saving Money On Car Maintenence
yesterday
jon nigbor liked Freya Gilbert's blog post Be Sure to Avoid These Drivers if You See Them on the Road
yesterday

Influencer
Joey Little posted a blog post

When Asked to Choose, 54% of Marketers Chose Facebook

  Businesses today know when consumers search for things—restaurants, retail locations, childcare, dog walkers, or anything in between—they are most likely to turn to online sources.  Old-school marketing has taken a sideline to newer, quicker-to-access platforms like social sites, search engines, and online feedback forums.  Think about it this way: You’re traveling to a new city and your…See More
yesterday

Vendor
Ken Hite posted a blog post

Are Service Departments Failing Consumers and Employees?

We have all read about employee turnover, and the challenges the industry faces with hiring needs. A recent article in Automotive News cited "Two of every five service advisers leave each year. How can dealers keep their best ones from burning out?"What struck me the most, and should be a red flag for the Dealer and his/her Fixed Operations Director are the reasons cited by advisers for quitting their job and leaving the industry all together. The following list is per the Automotive News…See More
yesterday

Mobile Video Marketing Charts, Data and Infographicsfor Car Dealers

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ADM Blog Posts

Localized Content Marketing and its Influence

Posted by Marcus Jensen on November 29, 2016 at 11:30am 0 Comments

While we see content marketing daily, not everyone knows what it really is.

Some may know that it’s a kind of a marketing approach, others that it focuses on the distribution of relevant content, while the rest know the final result – it’s supposed to bring in more business. However, once we understand what content marketing does and how it attracts paying customers, we can move on to contemplating its connection to SEO, as well as ideas such as long- and short-term marketing campaigns.

 

Consistency, Consistency, Consistency

So, let’s imagine a scenario – you’ve just set up your own startup and are now looking for the best marketing approach that will bring you the highest ROI. And you start advertising in local newspapers, on billboards and on social media, but ignore SEO. Although…

Continue

Instagram Adds Disappearing Photos, Videos, & Screenshots and More!

Posted by Joey Little on November 29, 2016 at 10:28am 0 Comments

This Week in Social Media

 

News for the Week of November 28

 

Instagram Lets Users Know When Screenshots Are Taken

Following in Snapchat’s footsteps, Instagram has added a feature that lets users know when someone screenshots an image or message they’ve posted.  This feature works with the app’s latest disappearing photo and message capability, which is highlighted below—and it has some users perplexed.  Since users can send messages that, by definition, “disappear,” it’s a bit baffling to some why they’re receiving messages that recipients have subsequently taken screenshots of those messages. 

 

Instagram Adds Disappearing Photos and Videos While Releasing Live…

Continue

Using Marketing to Hire an Engaged Staff

Posted by Mike Gorun on November 29, 2016 at 6:00am 3 Comments

The automotive industry has a sales department staffing problem – and a big one. In fact, NADA has placed the yearly turnover rate as high as 70 percent. Dealerships are in constant hiring mode to keep their sales floor staffed with enough employees to provide coverage for their floor traffic and to follow up with customers and prospects.

 

Since customer experience and loyalty depend upon employee loyalty, what can dealerships do to increase the chances of hiring the right person that transforms into a long-term employee and successful brand advocate?

 

For decades, dealerships have recruited new employees through the same old advertising messages and promises. $2,000/month guarantee, unlimited earning potential… blah, blah. Does this sounds familiar? The problem is that this…

Continue

Design a Video Showroom to Banish Customer Fears

Posted by Timmy D. James on November 29, 2016 at 5:42am 0 Comments

Car shoppers still hate to visit dealerships. Ask them why and they'll tell you they don't like pushy salespeople, they're afraid of being ripped off and that buying a car still takes too much time (among other reasons).

 

In an attempt to banish these customer fears, dealerships come up with marketing slogans like, "No haggle guarantee," and "Your friendly neighborhood dealer." But car shoppers remain skeptical. They take to social media, ask friends for recommendations and read online reviews. And increasingly, they're watching videos.

 

Video is by far the most powerful communications medium because it taps into our emotion at a sub-conscious level. As human beings we evolved to pay attention to how other humans talk. We interpret their body language. We sense their sincerity.…

Continue

Consistency: Better Than a Crystal Ball

Posted by Alexia Henson on November 28, 2016 at 5:00am 0 Comments

If you’re like most dealers, you may feel that you don’t want to inundate your customers with mail.

However, the issue is that your competitors are most likely sending mail to the same customers that you’re trying so hard not to overwhelm.



It’s difficult to decide whether to mail regularly or spontaneously. You may be asking yourself: is there an equation to calculate how often I should actually mail my customers?



Unfortunately, the answer is NO. This is why engaging your customers on a regular basis is so important. You never know when they’re going to need or want your service. You can’t predict when a customer’s vehicle is going to break down or when someone gets a promotion and they can finally afford the convertible of their dreams. …

Continue

Who Broke The All Time New Car Sales Record for the Month of November?

Posted by Ralph Paglia on November 23, 2016 at 2:30pm 0 Comments

You Did!

November New Car Sales Steer Auto Industry Back on Record-Setting Path, According to Latest Edmunds.com Projections

It is just before the Thanksgiving holiday, and Edmunds is out with its newly revised November 2016 new car sales forecast... (drum roll please) The latest Edmunds forecast for November 2016 new car sales now projects that 1,365,369 new cars and trucks will be sold in the U.S. This updated projection boosts the estimated Seasonally Adjusted Annual Rate (SAAR) to 17.6 million vehicles sold. The updated projected sales volume from Edmunds shows sales volume unchanged from…

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Sean V. Bradley Presenting the Money Mind Mapp at IS20G9 in Pheonix, AZ - 2016

Posted by Sean V. Bradley on November 23, 2016 at 3:54pm 0 Comments



http://www.BradleyOnDemand.com 856-546-2440

http://www.DealerVideoProduction.com/

Dealer Synergy and Sean V. Bradley Presents the Money Mind Mapp. The Money Mind Mapp is the first application of it's kind and has the power to help you make ask much money as you can earn. Your situation changes every single month and so does your financial need. The Money Mind Mapp harnesses the power to help you overcome any financial obstacle you may have and gives you direct GPS coordinates for success.

To find out more about the Money Mind Mapp, visit

http://www.moneymindmapp.com

For more information about Dealer Synergy, visit…

Continue

What does change mean to you?

Posted by Paul Potratz on November 23, 2016 at 12:30pm 0 Comments

I was live on Facebook...did you catch it? Learn why change is such a necessary evil.

We’d love to hear what you have to say. Comment below and follow us on Facebook.
Website: http://www.ppadv.com
Facebook: http://www.facebook.com/PotratzAdvert...
Twitter: http://www.twitter.com/Potratz
Instagram: @Potratz

Take it to Turbo: Foolproof Ways to Engage Your Online Audience

Posted by Joey Little on November 23, 2016 at 11:30am 0 Comments

You already know your customers are online learning about the products and services they’re considering. 

And you’re probably ready to jump in the ring and share some of your own dealership content to hook them on your brand—which is awesome.  But before you start throwing articles, pics, and videos online, there are a few things to remember.  First, and most importantly, it’s up to you to create the best content possible to build consumer engagement and grow your online community.  Today’s consumers are fickle and demanding, so be sure to streamline and offer your best content, including only what’s relevant and interesting to your audience.

 

It may sound simple enough, but figuring out what your audience is looking for can be one of the…

Continue

Recalls: Let’s Show a United Front in Solving this Problem

Posted by Chris Miller on November 23, 2016 at 5:53am 0 Comments

While it is still legal to sell pre-owned vehicles with open recalls, the National Highway & Transportation Safety Administration has advocated that these vehicles not be sold -- Similar to how it is illegal for auto dealers to sell new cars, or for any rental car agency to rent vehicles with open recalls. The issue is still being debated, yet, at the moment, pre-owned cars with open recalls still remain eligible for sale.

 

Even the government has internal problems handling recalls. According to a letter written by three members of the House of Representatives to General Services Administration (GSA) Administrator, Denise Turner Roth,…

Continue

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Cast a spell with Google and Warner Bros. Pictures

Now anyone can try their hand at magic with a little help from Google and the new Warner Bros. Pictures film set in J.K. Rowling’s Wizarding World, “Fantastic Beasts and Where to Find Them.” Taking place decades before Harry Potter first arrives at Hogwarts, “Fantastic Beasts” follows the adventures of magizoologist Newt Scamander in a whole new era of the wizarding world — New York in 1926.

If you want to try being a wizard, try casting spells on your Android phone: Just say “Ok Google” followed by “Lumos” or “Nox” to turn your flashlight on and off. Try “Silencio” to silence the ringer and notifications.


You can also explore the world of “Fantastic Beasts and Where to Find Them” with Google Street View. Visit New York in 1926 as brought to life in the film, as well as the real locations today. Fans can visit MACUSA (Magical Congress of the USA); Steen National Bank, where Newt first meets Jacob Kowalski; the underground speakeasy The Blind Pig; and the magical apartment of Tina and Queenie Goldstein, two of the film’s key characters.


Once you’ve mastered charms and found the lay of the land, help Newt find his escaped beasts before they come to harm in a city already on edge from dark forces. Using our new Daydream View virtual reality headset, you can wave a wand to explore the magic of Newt’s case, a treasure trove full of everything he needs to cast spells, solve puzzles and find his beasts. The experience will be available when Daydream View goes on sale in November.


Don’t forget to share your adventures with your friends by downloading an exclusive “Fantastic Beasts” sticker pack (coming soon) in our messaging app, Google Allo. You can also watch content inspired by the wizarding world from your favorite YouTube creators starting November 1.

To start your journey and discover more magic with Newt and friends, visit g.co/fantasticbeasts. “Fantastic Beasts” is in cinemas in November.

https://1.bp.blogspot.com/-F_3E3njQK1E/WBgaOHHLNYI/AAAAAAAATOM/BK8yBWnZsOAQa7aI0cL0Hqr9h6j7sQW6ACLcB/s1600/FB_StreetView_MACUSA_04%2Bcopy.png

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ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.

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Created by Ralph Paglia Jan 16, 2009 at 10:24am. Last updated by Ralph Paglia May 10, 2010.

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Internet Sales Manager Resources and Blogroll

ADM Professional Community Blogroll:
1. Social Media Optimization 

3. Persuasive Concepts Social Marketing  

4. Automotive Social Media   

5. Ford Community 

6. Chevy Community

7. Toyota Community

8. Kia Community 

9. Toyota Social Media

10. Social Media Marketing 

11. Weed Out Losers and Hire Winners 

12. Take Control of Dealership Reputation
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Get listed on this Blogroll; send your blog title text and your blog's associated URL. Include a link to your site's page showing the ADM title text: "Automotive Digital Marketing" linked to: http://www.automotivedigitalmarketing.com to Ralph Paglia via ADM.

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Automotive Marketing News

Porsche campaign celebrates racing success

In the latest new spot to top our weekly viral video charts, Porsche takes a look back at its successes and challenges in its most recent racing season.

All-American pickups aimed at China's wealthy

Ford Motor Co. and General Motors are aiming the pickup, a staple in the United States, at upmarket buyers in China, where most associate trucks with farmers and construction workers.

AutoNews Now: Diesel Cayennes to be fixed, sold as used

Porsche's diesel Cayennes to be fixed, sold as used; Clash of the VW Group brands?; Consumer Reports: Tesla Model X 'fast but flawed'; Fiat heir arrested; Peek at Ford Fiesta ST.

Jay Leno launches line of vehicle-care products

Jay Leno's career as a car guy is expanding beyond his well-known vehicle collection and national TV show. Jay Leno's Garage -- Advanced Vehicle Care launched Friday, Nov. 25, with a seven-piece vehicle care kit.

Andrea Riley

Andrea Riley, chief marketing officer for Ally Financial, has given the auto lending community a face-lift through Ally's marketing efforts.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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