Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

ADM Celebrates a Decade

ADM Has Over a Decade of Best Practices On-hand, Indexed and Google Custom Search-able!

SaveSave

Automotive Marketing Professional Community Serves Car Dealers

Official ADM Hash Tag: #ADMPC

Benefits of ADM Professional Community Membership:

  • Access to exclusive content
  • Publish your own content
  • Download Files for dealer use
  • Comment on articles, videos, Photos and forum posts
  • Start an ADM Group, control membership and topics
  • Network with your peers
  • Direct Assistance from Auto Industry Thought Leaders

Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

Professional Community

AutoDigitalMarketing@Gmail.com

4645 Minorca Way
Buena Park, CA 90621

505-301-6369

Ralph Paglia
Editor-in-Chief

Arnold Tijerina
Editor, Content Marketing 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


ADM Consulting Services

Automotive Marketing Sponsors

#AutoMarketing Tagged Twitter Posts

Automotive News Videos

Wheeler-Dealer to Ex-Con: A Chat With Denny Hecker (7/16/18)

An exclusive chat with Denny Hecker: His journey from sales reject to megadealer; Descent into drugs, fraud charges, bankruptcy; Life behind bars; Helping others 'manage their success.'

Musk Labels Rescue Diver a Pedophile in Twitter Rant (7/16/18)

Musk labels rescue diver a pedophile in Twitter rant; CDK to acquire ELEAD1ONE; Opel diesel probe in Germany; Hecker: 'Not many sorrows'; 60 years of Autoweek.

Are ‘Vette customers waiting for something better?

Can the highly anticipated midengine Chevy Corvette help the sports car accelerate in the showroom? Plus, why putting ‘cars on carpet’ is not enough to preserve auto shows.

Support ADM Sponsors by checking out their Products and Services

Most Popular Automotive Marketing Photo of Past 30 Days

ODO Club - Reward Your Best Customers 2

by Ralph Paglia ODO Club - Reward Your Best Customers 2 http://odoclub.com/public/dealerships/join

Automotive Marketing, Sales and Motorsports Business News

ADM Member Reception at Digital Dealer Conference

 

Latest ADM Activity - Click "More" at bottom!

John Sternal posted a blog post

JULY AUTO LEASE PRICES DROP ON SEVERAL TRUCKS AND SUV’S

Several Brands Continue to Offer Discounts on New Truck and SUV Leases Following July 4th Holiday WeekendWantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings for the month of July.  Several automotive brands offered discounts on trucks and SUV’s entering into the month of July, while many small to mid-size vehicles either increased or retained their current lease prices.The Nissan Sentra is currently priced the…See More
8 hours ago
Rahul Paul posted a blog post

How to get out of a speeding ticket?

Before I delve into how to get out of a speeding ticket know that speeding is against the law can get you in trouble.  While I don’t condone speeding most of us sometime in our life will end up knowingly or unknowingly exceeding the speed limit. If you end up in this situation and get a ticket as a result, then this article is for you. In this article, we will outline six ways to get out of a speeding ticket.…See More
8 hours ago
Black Book posted a blog post

BLACK BOOK BECOMES VALUATION PARTNER FOR MYEV.COM

Provides Vehicle Valuations for New Marketplace Catering to EV VehiclesBlack Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast solutions, announced today the integration of its vehicle valuation data with Motorsport Network’s MYEV.com, the first-to-market car shopping platform dedicated exclusively to the buying and selling of electric vehicles (EVs).MYEV.com offers intuitive tools that make finding the right EV simple, easy, and…See More
9 hours ago
Crystal Hartwell posted a blog post

Automotive Broadcasting Network Named to Jacksonville 2018 Fast 50

Leading innovator in automotive retail digital signage has experienced 65% year-over-year revenue growth by helping auto retailers improve the in-dealership experienceJacksonville, FL – July 16, 2018 – Automotive Broadcasting Network (ABN), the leading innovator and provider of digital signage solutions for automotive dealerships, has been named to the Jacksonville Fast 50, a reflection of the company’s 65% growth in revenue and exponential increases in both employee count and customer base. …See More
13 hours ago

Dealer
Louis posted a blog post

Casino

With more people opening up to the option of online casinos, it has become necessary to think about what it is that you stand to gain from these options. After all, you wouldn’t want to jump on the bandwagon simply because everyone is doing so. Unless you are more familiar with your options and knowwhat it is that you do stand to gain, you would want to stand back and be sure that you are not going to lose money from being involved with this form of casino.  One of the things that are worth…See More
14 hours ago
Doug Van Sach posted a blog post

Open Rates by Weekday: The Best Days to Launch Campaigns

Does the day of the week an email campaign is launched affect whether that email is opened? It does! And boosting your open rates ultimately increases response rates – meaning more ROI for your store. In a recent study, we identified how dealers could drive ROI by analyzing on-demand email campaign launch dates. In our research, we…See More
15 hours ago
sara callahan's 2 blog posts were featured
Sunday

ADM Blog Posts

Are you Deaf, Dumb & Blind to your Customers on Social Media?

Posted by sara callahan on July 12, 2018 at 6:30am 0 Comments

Every successful business needs customer feedback to gauge how they are doing.

Customer loyalty, experience and retention can’t be modified without hearing what your customers think. Dealerships rely on such things as manufacturer surveys and online reviews to…

Continue

Customers Like the Easy Button: Use it to Increase Sales

Posted by John Wingle on July 11, 2018 at 6:56am 0 Comments

It’s probably not news to you that, while customers like having new cars, many dislike the dealership experience. And, that dislike often immediately begins from the first moment they arrive and are basically accosted by 10 salespeople approaching their vehicle as they pull onto the lot – yes, that’s mostly an…

Continue

4 Tips for Finding a Great Used Car

Posted by Rachelle Wilber on July 11, 2018 at 10:12am 0 Comments

A used car can be convenient for many reasons. It can help you travel safely to work, school and beyond. It can save you a lot of money as well. Brand new vehicles tend to cost a pretty penny in comparison to used ones. If you want to shop for an amazing preowned car, there are numerous options…

Continue

Take the Test: How Trustworthy is Your Dealership?

Posted by Anne Fleming on July 11, 2018 at 10:30am 0 Comments

Women make a full 45% of new consumer car purchases—that’s no small market.

And when it comes to making these purchases, this market tends to consider much more than just cost. Price is definitely a component of their decisions, but emotional factors such as trust of…

Continue

Ride or Die: How to Transition from a Car to Motorcycle

Posted by Meghan Belnap on July 9, 2018 at 4:30pm 0 Comments

Are you wanting to change things up with your commute and feel the joy of wind blowing in your face as you cruise down the highway?

If so, you’re likely considering a motorcycle. These can be a great mode of transportation, provided you’re willing to take on…

Continue

Is it Legal to Use Paid or Fake Testimonial Videos?

Posted by jon nigbor on July 10, 2018 at 4:30pm 0 Comments

If you aren’t familiar with video testimonials,

you may be wondering – what’s the point?

Why concern yourself with legality if you have no plan to use them? Let’s consider for a moment why testimonials are useful: obviously, when comparing two…

Continue

Garage Keepers: How to Run a Successful Auto Repair Shop

Posted by Lizzie Weakley on July 10, 2018 at 3:00pm 0 Comments

As long as there are cars, there will be a need for mechanics.

Repair shops are a must to keep people commuting happily. Unfortunately, there are shops out there that are untrustworthy and unprofessional. If you want to open one of your own, it’s crucial…

Continue

Car Hunting? How to Make the Process Stress-Free

Posted by Rachelle Wilber on July 10, 2018 at 7:00am 0 Comments

Purchasing a car can often feel incredibly overwhelming and hard.

There are so many choices out there. Vehicles are major commitments that people rely on for years and years at a time, too. If you’re looking to simplify the car shopping process in a big way, you should take…

Continue

Automotive Marketing Community Photos

  • Add Photos to ADM
  • View All

Ads Generate Revenue that Helps ADM Professional Community

ADM Forum

Getting more buyers to your dealership!

Started by Harold Pollitt in Uncategorized or Does Not Fit Into Any Pre-Defined Category on Thursday. 0 Replies

If this is what you need and do not want to spend a arm and a leg and do not like contracts, get in touch with me, we have the best platform out there, and MANY dealer referrals to back that up, not ones just written out, on their letter heads! We are 100% performance based!Continue

Twitter For Car Dealers

Started by Kevin Lewis in Uncategorized or Does Not Fit Into Any Pre-Defined Category Jun 27. 0 Replies

Hello all!Some useful info about whether or not should dealers use Twitter to promote their inventory. Continue

How Do You Define Management Competency?

Started by Garry House in Uncategorized or Does Not Fit Into Any Pre-Defined Category Jun 20. 0 Replies

Successful dealerships strive to recruit, hire, and retain the best-available management talent. Once that talent is on board, effective performance management processes must be in place to provide these yet-unproven (to us) managers with feedback on their work results and to ensure that they are receiving the tools and support to become high achievers. So I always ask my potential client-dealers to describe their method of evaluating the overall competence of the individuals on their management staff. With few exceptions, the answers I receive are consistently disappointing. Rarely have I been provided with a comprehensive assessment tool that the dealership senior management team utilizes on a timely basis to both fairly evaluate their subordinate management staff and initiate an appropriate response to the assessment.To assist you in evaluating your own management competence (or that of your subordinate managers), I invite you to try out the Competency Analysis for Automotive…Continue

Can Artificial Intelligence Make Better Logos Than Designers?

Started by Hina Eni in WEBSITE CONTENT - How to Get Visitors to Interact, Engaging Content, Driving Increased Website Visitor-to-Dealer Contact Conversion Rates. Last reply by fast coode Jun 14. 5 Replies

This era belongs to the artificial intelligence because humans are quickly getting replaced by the computers and algorithms for completing the task. Considering the role of web design agencies in Dubai, they now face the challenges of creating best UI design based websites by using the phenomena of highly effective logos and stickers. The sites designing agencies now deliver the best websites by creating creative logos at affordable prices. Therefore, they make use of the artificial intelligence, because it generates excellent options, and help them in the development of logos. The client selects five logos from twenty of them, which are then taken by following the strategy of typeface, icons, colour palette and tons of other options. A designer is required to produce the best logo by keeping in consideration the requirement of the client and designing the logo using interactive colours and stickers to meet the…Continue

Tags: company, design, designinig, web

Las Vegas Casino Workers’ Union: Visitors Should Not Sexually Harass Workers

Started by Ralph Paglia in CONFERENCES, SEMINARS, EVENTS - Gatherings, Trade-Shows, Speakers, Offsite Training, etc. - Anything you go to outside the dealership to get information and contacts May 30. 0 Replies

Las Vegas casino workers’ union is calling on conference visitors to not sexually harass workersLas Vegas, NV - In a survey conducted by UNITE HERE’s Culinary and Bartender Unions of over 10,000 Las Vegas casino workers: 59% of cocktail servers and 27% of hotel housekeepers said they had been sexually harassed by guests, managers or others while on the job. 72% of cocktail servers and 53% of hotel housekeepers said a guest had done something to make them feel uncomfortable or unsafe. The Culinary Union, Nevada’s largest union, is actively reaching out to Las Vegas tourists and asking them to pledge to not sexually harass Las Vegas casino workers while they are visiting. Other UNITE HERE locals will be leafleting the pledge at major airports around the country. The pledge is available on the…Continue

Tags: Not, Sexually, Harass, Workers, Should

5 SEO Tips for Auto Dealers Selling Auto Parts Online

Started by Jon Hedges in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices May 22. 0 Replies

For any dealers that sell OEM parts, tires or wheels online, you may already know the auto parts SEO process is much different than for the front of the house.Here are some tips to use on your own website.Tip #1: Understand the Road to Purchase for auto parts SEOThe Road to Purchase for car parts can vary a lot, depending on what part you're optimizing for.For example, when a shopper needs an OEM part, it's usually because something broke or wore out. It may not be a planned purchase.But, for a performance car part, an accessory, or something to customize a vehicle, the shopper may have been thinking about that part for weeks, months or even years.The key is to show up for online searches when a shopper starts down the Road with general searches, as well as showing up for more specific searches that have high purchase intent as that…Continue

Tags: automotive seo, auto parts, seo

WordStream Sold To Publisher Gannett For $130 Million Cash

Started by Ralph Paglia in SUPPLIERS - The Good, The Bad and The Ugly May 13. 0 Replies

Search Icon and Marketer Tool of Choice WordStream Sold To Publisher Gannett, Owner of Cars.com for $130 Million Cash DealWritten by Laurie Sullivan  @lauriesullivanGannett on Thursday announced an agreement to acquire search marketing and advertising company WordStream for $130 million in cash and up to an aggregate of $20 million earnout during the next 24 months based on achieving certain revenue targets.As Gannett transforms into a digital publisher supported by search and analytics services, the “acquisition marks another critical milestone,” stated Robert Dickey, president and chief executive officer of Gannett.The transaction builds on Gannett’s existing…Continue

Tags: $130, Million, Cash, For, Gannett

Why is it important to differentiate between mobile and desktop in SEO?

Started by Susan Daigle in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices. Last reply by Jon Hedges May 10. 4 Replies

Distinguishing clearly between the mobile platform and the desktop platform is of paramount importance when it comes to search engine optimization. More specifically, mobile platform has not just influenced the way businesses used to represent themselves over the internet but, it has entirely changed the concept of online branding. Now SEO experts put greater attention to the area of content that fits best when it comes to reading it on mobile devices.  Moreover, it has been also observed that mobile search terms vary a lot from the desktop search terms. And above all, according to a digital marketing in Virginia, mobile friendliness continues to grow as a trending priority when it comes to executing SEO plans in the year 2017 where concepts such as Google AMP has been launched that largely focuses on showing up the best content results…Continue

Tags: and, mobile, desktop, in, SEO?

Are You Looking at This the Right Way?

Started by Garry House in Uncategorized or Does Not Fit Into Any Pre-Defined Category May 10. 0 Replies

When I was teaching the Sonic Dealer Academy from 2001 through 2008, my co-instructor, Steve Hallock, became famous for asking each class, “Why do you think we spend so much time talking about the Service Department? It’s because, at a 75% gross profit margin on labor sales, this department offers, by far, the greatest incentive to increase sales. That was then, and many dealership owners and managers looked at service gross potential that way.These days, however, I’m coaching my clients to also recognize the value of the “associated gross” that is developed when we increase service labor sales. I’m sure most of you grasp how adding 5 more R.O.s per month, increasing hours per R.O. by two tenths, and increasing the labor rate by $0.50 can increase labor sales. But most dealership owners and managers are absolutely shocked by the increased overall gross profit developed when we consider the “associated” sales.What do I mean? After performing this exercise with hundreds of NCM Institute…Continue

Vehicle Subscriptions: How Many Consumers Are Yet Aware?

Started by Ralph Paglia in FINANCE and INSURANCE - Financial Services, Credit Issues, Using Financing variations to sell cars, the F+I Department, etc. May 2. 0 Replies

Netflix for Cars?Most Consumers Unaware of SubscriptionsWith the growing availability of subscriptions for new and used vehicles in the auto industry, Autolist.com wanted to see how aware consumers are of this new ownership model... As it turns out, not very many at all! According to an Autolist survey of 1,428 current car shoppers, 70 percent of consumers have no idea that automakers and retailers offer or have announced subscriptions for new or used vehicles. Highlights:Seventy percent of car shoppers are not aware that automakers and retailers currently offer or have announced subscription services for their vehicles.  Just 16 percent of consumers could name a brand offering a subscription. Consumers are less open to a subscription for their next vehicle, but they’re more open to it as…Continue

Tags: Unaware, of, Subscriptions, Consumers, Most

Google Adsense Digital Advertising Example

ADM Events Posted for Automotive Marketing and Sales Professionals

Automotive Events Summary Through October 2018

Upcoming Automotive Events and Conferences
This listing of events is designed to be a resource for car dealers, OEM's, auto industry professionals and suppliers.


June 2018

June 3-5: Digital Marketing Strategies Conference – Napa, CA [LINK]

June 7: Wards Intelligence Outlook Conference – Birmingham, MI […



Time:June 4, 2018 at 6pm to May 31, 2019 at 7pm
Location:USA
Phone:505-301-6369
Export to Outlook or iCal (.ics)

Automotive Leadership 360 Overview Conference

Automotive Leadership 360 Overview Conference
Call Us 631-796-2789…


Time:July 25, 2018 all day
Location:161 Rose Dr, Lake Ronkonkoma, NY 11779
Street:161 Rose Drive
City/Town:Ronkonkoma NY
Website or Map:http://www.worldclassdealersh…
Phone:631-796-2789
Export to Outlook or iCal (.ics)

 
 
 

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

2. Legit Ways to Make Money Online

Posted by GeorgeTod on June 24, 2018

3. Twitter For Car Dealers

Posted by Kevin Lewis on June 27, 2018

Share the Best Content w/AutoMarketing Community

Google Automotive Network Targeted Placement Ads

ADM Notes

ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Blog Post Featured

Created by Ralph Paglia Jan 16, 2009 at 10:24am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Profile Featured

Created by Ralph Paglia Jan 16, 2009 at 10:18am. Last updated by Ralph Paglia May 10, 2010.

Top 5 ADM Content Posts of Past 7 Days

Automotive Marketing News

Suspected fraud at China's BYD entangles London soccer club Arsenal

BYD, China's biggest maker of new-energy vehicles, asked police to investigate a person who allegedly posed as an employee and signed unauthorized marketing contracts in the company's name.

AutoNews Now: To drive or not to drive: Millennials weigh in

To drive or not to drive: Millennials weigh in; Widow of UAW exec sentenced in corruption probe; Volvo's quality quest; Nissan gets its Kicks in ad; Pininfarina teases EV.

Nissan worked backwards to create the first ad for Kicks

When creating the first American ad for the Kicks crossover, Nissan and ad agency TBWA ChiatDay New York did not start with a script -- they went straight to the soundtrack.

Opel names Brunet as new finance chief

Opel has appointed Frederic Brunet as its new chief financial officer, replacing Phillipe de Rovira, who has moved to parent PSA Group as head of finance.

Italian union plots FCA strike for spending on Ronaldo

A small union has called a strike at Fiat Chrysler's plant in Melfi, Italy, to protest against the huge sums of money spent by the Juventus soccer club to sign up star player Cristiano Ronaldo.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

© 2018   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service