Professional Community for Car Dealers, Automotive Marketers and Sales Managers
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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC
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Editor, Social Media
Editor, Reputation Management
Editor, From The Trenches
Editor, GM's Perspective
Editor, Vehicle Presentation Videos
Editor, Video SEO
Editor, Content Marketing
Added by Ali Amirrezvani on August 3, 2014
Added by Jeffery Sterns on August 9, 2014
Added by Rebecca Ward on August 4, 2014
Added by J.D. Rucker on August 11, 2014
Added by Paul Accinno on August 15, 2014
Added by Justin Grubb on August 26, 2014
Added by Paul Accinno on August 8, 2014
Added by Jeffery Sterns on August 21, 2014
Added by Richard Holland on August 21, 2014
Added by Anne Fleming on August 21, 2014
Started by Mike Elliott in Uncategorized or Does Not Fit Into Any Pre-Defined Category yesterday. 0 Replies 0 Likes
Started by Mike Elliott in AUTO INDUSTRY NEWS - Discussions about Auto Industry, including dealerships, car companies and government, but not about suppliers (see cetegory). Last reply by Justin Grubb on Tuesday. 1 Reply 0 Likes
Started by Ralph Paglia in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC). Last reply by Alexander Lau on Tuesday. 25 Replies 6 Likes
Started by Chad Hrapmann in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic Aug 13. 0 Replies 0 Likes
Started by Micah Birkholz-1:16Digital Media in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices. Last reply by J.D. Rucker Aug 11. 17 Replies 4 Likes
When a person is disabled or physically handicapped, it does not mean that it will stop him from enjoying the joy of driving. Suppose a family member or someone you care about is physically challenged. It's painful to see all the time that they need to depend on someone whenever they need to go out, even for just a ride. How does it feel when the youngsters grow up with some physical deformation, see that all their friends are getting their licenses to drive, but they can't? Well, now you have the answer. It is nothing but a car driven by joysticks.
Why a Joystick Controlled Car is Necessary?
We often see that it becomes impossible for those people to drive who are either without a limb or using prosthetic limbs. To make it easier for them there are cars…Continue
There’s no doubt that video marketing, in general, has become increasingly important in today’s world. Google has the search market cornered which is why, as marketers, it is important to pay close attention to the changes they make. However, did you know it’s even more important to pay attention to the second largest search engine in the world? You might think that I’m referring to Bing but, in fact, the second largest search engine is YouTube. Thus the importance of video for SEO.
Dealerships have increasingly embraced video in various degrees for years – from simple stitched videos to professionally created live walkarounds. There’s no doubt that consumers love video. In fact Google’s recent automotive study indicates that over 80 percent of car shoppers will watch a vehicle video and then…Continue
Brand New Lifted Truck Industries Presence Bolstered By GoLifted.org Site
GoLifted.org is a New Lifted Truck market guide for consumers that builds product awareness, lends market education, and presents current Lifted Truck Upfit manufacturers
STANDISH, Maine, Aug. 27, 2014 /PRNewswire/ -- David DeSantis, Founder of ConversionsForSale.com, today announced the launch of GoLifted.org. This consumer resource site aids in the promotion of the New Lifted Truck Market as a whole by building consumer awareness of the products, lending education on market processes, and by presenting product availability and diversity options.
David DeSantis has an extensive background working as Internet Manager for RV, boat, and auto dealerships. He created and managed online…Continue
See what Scott Sparks has to say about the Zeck Ford Service Department!
Their President's Award Winning Service Department is second to none ! They deliver Award Winning Service through a combination of a Professional Well Trained Staff. A Clean Modern Facility, State of the art Equipment , and Computerized Invoicing, Record Keeping and Information Systems. Zeck Ford provides friendly service at a very competitive price.
The average employment tenure of our service department staff is 9 years with some over 25 years!Continue
Working at a car dealership often takes its toll on employees. The demands of a fifty, sixty or seventy hour work week often leaves the employee exhausted, mentally and physically. Generally, these employees are not clock-watchers, they are your commissioned sales people, your technicians, your management staff and they are the bread and butter for your dealership. Are these long work hours the expectation that has been set by the organization, or it is part of the genetic makeup of these employees? Is their heart into it? Or are they only a cog that helps turn the wheel?
Also imagine the full-time, forty-hour per week receptionist, service cashier or parts counter employee that repeats the responsibilities of their job for eight hours a day. They take their breaks and probably sneak in a…Continue
For anyone who went through the United States’ public school system since the 1970s, this should be a very familiar excuse. And it may very well be the same excuse some dealers use to avoid doing their homework of test chatting their prospective chat providers before they buy a chat solution.
Avoid these top 3 excuses and learn why test chatting your potential managed chat provider is crucial to your vendor review process. Read on!
Would you neglect to test drive your future vehicle if the price was unusually low? Definitely not.
A low-priced vehicle can throw up some red flags like: Has this used car been in any previous accidents? Or,…Continue
Finding and publishing content that a business’s audience will both enjoy and interact with can be challenging. And as Facebook exposure for business pages is increasingly diminishing, businesses are more dependent on audience engagement than ever for those elusive likes, shares and comments. The type of content posted is highly important as there is a line that can be crossed and turn public perception against you. Sometimes, what may have been a sincere piece of content can be perceived as simply self-promotional.
The reality is that behind every piece of content produced by a business there is a person...
Whether that’s one person or a team, ultimately, it can…Continue
I know I read it somewhere. Email was dead. The spam filters won. Facebook won. Texting won. Dropbox won. Something or another killed off email marketing and it's apparently been dead for the last couple of years.
Then again, the data doesn't support the notion. People are still checking their email daily, hourly, and even in real time with each notification in their inbox. They check it on their phones, tablets, and desktops. Some even check it on their televisions or gaming platforms. Despite the reported demise of email as a communication tool, it's still alive and kicking in all of our lives.
"Ya, but it's dead for marketing."
We hear that a lot. Once again, the data doesn't support it. Gmail, Yahoo, and all of the big email providers have done a great job at filtering…Continue
|by Danielle Rainwater, Reputation Management Specialist|
For many dealerships, employee recognition is very important and there are many ways a company can choose to do this. When a dealership implements an employee recognition program properly it can be highly effective at retaining good employees and peaking performance. It will constantly remind employees the impact that they have on maintaining their dealership’s high standards for…Continue
This is my first blog post here, please don't hate me too much for my rambling or poor writing skills.
Recently a woman name Danielle Anderson posed a question about handling hand raiser leads from Chrysler. I've never worked with Chrysler, but I assume they are the same as the GM "gift grabber" leads that I've been dealing with for years. I love them, I sell them, and I create a lot of additional sales from them. I mostly loved them because everyone else hated them, it was a great opportunity for me to reach people the other sales people would ignore.
The problem with most when they receive a lead like this is that they instantly assume they won't sell them, they only wanted the gift and gave their info as a requirement, not because there is any interest in purchasing a new…Continue