Automotive Digital Marketing ProCom

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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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2701 N. Rainbow Blvd.
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Ralph Paglia

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing

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Auto Industry Marketing and Advertising News

Buick begins offering 24-hour test drives

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Buick begins a program offering 24-hour test drives called "24 Hours of Happiness." It's meant as a long-term brand builder rather than a quick sales boost.

Continue reading Buick begins offering 24-hour test drives

Buick begins offering 24-hour test drives originally appeared on Autoblog on Mon, 20 Jul 2015 15:45:00 EST. Please see our terms for use of feeds.

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Drive shows how Lamborghini LP750-4 SV hits 217 mph

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In this clip, Lamborghini research and development boss Maurizio Reggiani explains why the Aventador SV is special. He probably doesn't need to say a word because the coupe illustrates the answer perfectly while lapping the Catalunya circuit.

Continue reading Drive shows how Lamborghini LP750-4 SV hits 217 mph

Drive shows how Lamborghini LP750-4 SV hits 217 mph originally appeared on Autoblog on Fri, 17 Jul 2015 20:01:00 EST. Please see our terms for use of feeds.

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VW pits Foust against Winslow in epic sound-effects battle

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Volkswagen highlights its new Golf R in a humorous pair of videos featuring racing driver Tanner Foust and sound-effects master Michael Winslow. Watch as they get the Rrr on.

Continue reading VW pits Foust against Winslow in epic sound-effects battle

VW pits Foust against Winslow in epic sound-effects battle originally appeared on Autoblog on Thu, 16 Jul 2015 19:58:00 EST. Please see our terms for use of feeds.

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Learn More About Digital Marketing... Watch the Video Referenced Below!

Latest ADM Activity - Click "More" at bottom!

Bradley Paschal posted a blog post

Street Volkswagen of Amarillo Holds Grand Opening and Annual Car Show

Street Volkswagen of Amarillo will be joined by the Amarillo Chamber of Commerce and Amarillo Hispanic Chamber of Commerce to celebrate their move to Soncy Road.Photo - three day event will begin on Thursday, August 6, 2015 at 11 a.m. with a special ribbon cutting ceremony. Jay Ricci will honor the event as Master of Ceremonies. Other VIPs in the…See More
6 minutes ago
J.D. Rucker liked Jeff Glackin's blog post I’m not Anti-Social… but in this case I am.
20 hours ago
James A. Ziegler commented on James A. Ziegler's blog post Jim Ziegler Helping Edmunds Get Their Message Out There
"EDMUNDS.COM IS INNOCENT THIS TIME Investigators released a full report today Clearing the Executives of any guilt or suspicion in the killing of Cecil the Lion. According to Atlanta, Geogia -Based Automotive Consultant,…"
Paul Potratz posted a blog post

Take These Steps to Guarantee You're All on the Same Page

You spend a lot of time in meetings and discussing your strategies. On this week's Hard Facts, Samantha teaches you how to make sure everyone works together to reach your goals and ensure everyone is accountable.See More
Tom Gorham liked Jeff Glackin's blog post I’m not Anti-Social… but in this case I am.
Garry House posted a discussion

Clearly Define Your Performance Expectations!

Right at the beginning of one of my consulting engagements in Dealership Compensation Planning and Implementation, I usually ask the client, “What are your expectations for this person (or position)?” And rarely is the client’s answer the one I’m seeking.So what do I wish that my client would answer? If the person (or position) in question is classified as non-management, I hope the client will respond with, “I expect this person to habitually perform and flawlessly execute those activities…See More
Paul Moran posted a blog post

Leverage Your Biggest Brand Advocates to Increase Sales

In today’s fast-paced world, it’s hard for businesses to cut through the noise. Consumers are bombarded with advertising messages across all mediums from companies that claim they, or their product, is the best. Generally, these messages go in one ear and out the other. So, how do you get the attention of today’s message-fatigued…See More
Jeff Glackin liked Jeff Glackin's blog post I’m not Anti-Social… but in this case I am.
Tyson Madliger liked Jeff Glackin's blog post I’m not Anti-Social… but in this case I am.
Jeff Glackin posted a blog post

I’m not Anti-Social… but in this case I am.

I review sites for customers and prospect every day. The number one thing that drives me crazy while doing that is annoying coupons and obnoxious chat windows but that’s not what this post is about. I just saw an opportunity to say it again. This post is about linking to social sites you don’t maintain.I started to review this…See More
Jirakee jones posted a blog post

When is the best time to sell my car?

Selling one's car can be a difficult and strenuous task. Buyers will always want to believe that they are getting a great deal and thus worth the investment. The indisputable fact of the matter is that no matter what car is purchased, depreciation sets in as soon as the new owner drives the car off the lot. As soon as one becomes the first official owner of a brand new car, the car will hold a ‘used car’ status. Depreciation is inevitable. The average rate at which cars depreciate in value is…See More
James A. Ziegler commented on James A. Ziegler's blog post Jim Ziegler Helping Edmunds Get Their Message Out There
"RETRACTION AND CLARIFICATION******************************** I never said that Edmunds Executives killed Cecil the Lion.... (the jury is still out on that one)"
James A. Ziegler shared their blog post on Google +1
James A. Ziegler liked James A. Ziegler's blog post Jim Ziegler Helping Edmunds Get Their Message Out There
James A. Ziegler commented on James A. Ziegler's blog post Jim Ziegler Helping Edmunds Get Their Message Out There
"THE OTHER SHOE JUST DROPPED **********************************  Since I sent out a few emails to friends and clients in the Car Business and posted a Couple Blogs Here and There on Automotive Blogsites about perceived abuses and Bashing Car…"
James A. Ziegler commented on James A. Ziegler's blog post Jim Ziegler Helping Edmunds Get Their Message Out There
"Nobody is advocating that we organize or put together any kind of group action, but rather; I think we should appeal to Edmunds sense of fairness and decency to remove all of the offending articles and everything they do to undermine and disparage…"
James A. Ziegler posted a blog post

Jim Ziegler Helping Edmunds Get Their Message Out There

AS A DECENT HUMAN BEING AND A PROFESSIONAL IN THE AUTOMOBILE INDUSTRY, I THOUGHT I WOULD TAKE A MOMENT TO EXPRESS MY PERSONAL OPINIONS OF EDMUNDS.COM AND THE THINGS THEY CHOOSE TO PUBLISH ABOUT OUR INDUSTRY. For Many Years Now Our Friends at have gone out of their way to publish a series of articles on their consumer website to inform Consumers that Car Dealerships are Scum of the Earth Crooks and that We Are Criminals. At Least, That's How I Perceive it From What They've Published…See More
Julie Jamison updated their profile
James A. Ziegler replied to James A. Ziegler's discussion Jim Ziegler Helping Edmunds Get Their Message Out There
"    THE OTHER SHOE JUST DROPPED **********************************  Since I sent out a few emails to friends and clients in the Car Business and posted a Couple Blogs Here and There on Automotive Blogsites about perceived abuses and…"
Ralph Paglia commented on Joseph Little's blog post Facebook, YouTube and Instagram Upgrades
"Great update and summary... I've been using Slideshare for lead generation at the dealerships I work with for over 7 years. It has been a great resource and the lead quality is among the best there is... However, the volume is determined by how…"

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Joey Little and Jennifer Briggs Talking Lead Generation Strategy on Location at Feldman Automotive

Posted by Joseph Little on July 30, 2015 at 8:49am 0 Comments


@SocialLittleMan with @NextLevelBriggs Talking Lead Generation Strategty on location at Feldman Automotive

Listen on iTunes - Listen on blog

Jennifer Briggs is a self-described data freak.  A certified business intelligence report designer, Briggs has used statistics to build the Internet presence of Feldman Automotive, an eight-store group in suburban Detroit.

Her goal is to create a mini version of AutoNation’s…


The Anatomy of an Effective Marketing Brain Two Sides of The Story

Posted by Jonathan Floyd on July 30, 2015 at 7:30am 0 Comments

This was sent to me by Kipp Bodnar VP Marketing, HubSpot. I found it fascinating and was intrigued. I wanted to share in a special post. Everyone please share and give Kipp and I your feedback on…


How to Create Better Content in Less Time

Posted by Mark Frost on July 29, 2015 at 1:30pm 0 Comments

One of the problems most individuals and businesses face with content production is the amount of time it takes to create great content. Whether you’re a nutritionist trying to build an incredible blog, or a car dealer that wants to improve your automotive SEO, content takes a lot of time and it can oftentimes feel like there’s never enough of it to do quality work.

In this post, I’ll provide step-by-step details on how you can stop feeling overwhelmed by and start creating better content in less time:

Do Research in Bulk

If there’s one thing that slows down content production, it’s on-the-fly research. You should be gathering resources and taking notes…


Use Data to Create Better Content

Posted by sara callahan on July 29, 2015 at 6:00am 0 Comments

According to a recent article in The Atlantic, soon reporters at two of the country’s leading newspapers will have access to the most basic type of digital analytics: They will be able to see web-traffic data for their own stories. That is, they will at least know how many people clicked on them, where they came from, and how long they lingered.


The Washington Post—in a concession to its reporters’ union—told journalists…


How One Person Can Make A Difference: A Lesson in Customer Advocacy

Posted by Arnold Tijerina on July 28, 2015 at 7:30am 0 Comments

While the public is constantly barraged with negativity pertaining to car dealers, there are many instances that go ignored or are simply passed over. Let’s face it… the media (and a lot of websites/industry blogs) are typically more focused on perpetuating the stereotype of dealers as the “bad guys.” There are entire companies that have built their business model on this very premise. Anyone in the auto industry knows that you simply cannot do business that way and survive, yet stories and blog articles surface constantly about some random car dealer screwing a customer, refusing to fulfill promises, or taking advantage. Well, I’m here to tell you a story that might just make you like car dealers a little more.

Part of my responsibilities with …


Secrets Every Successful Dealership Knows

Posted by Joseph Little on July 28, 2015 at 6:53am 0 Comments

Take Back Your Brand: Secret Strategies for a Thriving Dealership

Every dealership depends on certain resources to be successful, but thriving dealerships know the secrets to long-term, bottom line success depends on investing time and money in core areas of the dealership to stay on top and build a solid, recognizable and profitable brand.


The success of a dealership hinges on its employees for obvious reasons, but there are ways to maximize the impact your employees have on your bottom line.  Great dealership managers understand the importance of seeing their employees as individuals. Successful managers are able to pinpoint the unique talents and strengths of individuals on their team,…


Innovative Dealer Partners with Village to Increase Sales and Loyalty

Posted by Mike Gorun on July 28, 2015 at 5:30am 0 Comments

According to an article in Automotive News, one dealer in Illinois has come up with a pretty ingenious loyalty rewards program idea – to leverage taxpayer dollars to increase car sales, while also helping to support local businesses.


Glenn Bockwinkel, President of Acura of Libertyville, approached the mayor of his local town and proposed an idea that he pitched as a win-win for the village’s car dealers, local business, consumers and the city -- The Shop Libertyville Rewards program.


It works like this: Any customer that shops at a local car dealership is given vouchers which can be exchanged for $200…


10 Ways to Build Trust in Your Brand

Posted by Joseph Little on July 27, 2015 at 8:45am 0 Comments

Take Back Your Brand By Building Trust

The success of your business depends on the trust you are able to build for your brand. After all, consumers with confidence in specific brands will not only return and provide repeat business, but they will also spread word of mouth advertising to their friends, increasing the success of your business even more. Positive experiences drive them to return to the businesses that have been able to meet their needs and exceed their expectations. Most businesses and dealerships already know thatbuilding trust is a key component to creating lasting relationships, however, the specifics that lead up to gaining this trust sometimes need to be addressed. How do businesses and dealerships gain consumer trust and leverage brand influence so that shoppers return time and again to…


One Isn’t Always the Loneliest Number That You’ll Ever See

Posted by Timmy D. James on July 27, 2015 at 6:14am 0 Comments

In determining the effectiveness of video marketing, perhaps the metric most used is views - How many views did this video get? In fact, in a recent study by Yahoo-owned video platform Brightroll, 31 percent of polling respondents from over 70 ad agencies in the UK, placed completed views as the most important metric, followed by brand lift (28 percent) and a four-way tie between inventory quality, conversion, click-thru-rate and sales impact, which all came in at 8 percent. Hold on a minute. Does this mean that these marketers care about video views almost four times more than sales?


In video marketing, too much focus can be placed on…


To boost, or not to boost, that is the question.

Posted by Jeff Glackin on July 26, 2015 at 8:25pm 0 Comments

More and more every day I talk to dealerships that are coming to terms with the idea that to be successful on Facebook you have to spend money. Period, no question, it’s true. That’s beautiful. When I ask how they are spending money on Facebook the typical response is they are using the boost feature on the timeline. That is not so good. Don’t get me wrong. You will get results from it and boosting is much better than doing nothing but there is a better way.

With boosting you have limited options compared to those available to you in Ads Manager. In ads manager you have many more targeting options, you can set a daily budget, and choose bidding options. Initially it will be a little more work than using the Boost feature, but in the end your results will be much better.

If you have…


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J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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