Automotive Digital Marketing

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Automotive Marketing Professional Community (ADMPC) for Car Dealers

Official ADM Hash Tag: #ADMPC

Benefits of ADM Professional Community Membership:

  • Access to exclusive content
  • Publish your own content
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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

Professional Community

AutoDigitalMarketing@Gmail.com

1901 Rio Canyon Ct.
Las Vegas, NV 89128

505-301-6369

Ralph Paglia
Editor-in-Chief

Arnold Tijerina
Editor, Content Marketing 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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ADMPC is the acronym for "Automotive Digital Marketing Professional Community"

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5 Most Popular Automotive Marketing Videos of Past 30 Days

5. How to Work With Millennials

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by Willow Adams some of the insights from my client's website

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by Willow Adams some of the insights from my client's website

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by Martyn Davies

 

Latest ADM Activity - Click "More" at bottom!

John Sternal posted a blog post

Inovatec Systems Corp. Partners with Inverite Verification in Strategic Partnership

Inovatec Systems Corp., a provider of industry-leading, cloud-based software solutions for all financial institutions, and Inverite Verification, the leading open-banking provider with coverage for over 275 Canadian Financial Institutions, today…See More
6 hours ago
Ed Barton posted a blog post

FZA Digital Releases ADAPT, an Effective WCAG Compliance Toolkit for Auto Dealers

As ADA lawsuits become commonplace in the industry, FZA Digital releases a solution for auto dealers to combat this…See More
6 hours ago
Mike Esposito posted a blog post

Auto/Mate Integrates DMS with Servisell Sales and Service Conversion System

Albany, N.Y. – October 21, 2019 – Auto/Mate Dealership Systems announced today it has successfully completed all dealership management system (DMS) integrations with Servisell, a technology solution that helps auto dealers sell more new vehicles and…See More
yesterday
Bill Wittenmyer posted a video

#WittsWiseWords: Telling Isn't Selling

Salespeople often throw out some vehicle features, hoping one will pique the interest of the consumer. In this Witt's Wise Words, Bill Wittenmyer makes the d...
yesterday
Veronica Dunford posted a video

A Message for Women Who Want to Be in the Auto Industry

Veronica Dunford shares her advice to women who are considering entering the auto industry in this video blog.
yesterday

Vendor
Cynthia Madison posted a blog post

Automotive Marketing Trends to Watch Out for in 2020

Marketing trends change every year and depend enormously on the industry. keeping up with those can be tiring, so learning the hottest trends straight from the pros is important. The automotive industry has something borrowed, something new in store…See More
yesterday
Crystal Hartwell posted a blog post

Franchise Dealers Optimistic About Store Values for Next 12 Months

 86% of dealers expect dealership values to increase or remain the same over the next 12 months according to the first-ever Kerrigan Advisors Dealer SurveyIrvine, CA, October 21, 2019 – Kerrigan…See More
yesterday

Dealer
Jaylin posted a blog post

5 Misconception About Ceramic Coatings

Any invention or discovery made is for all the sectors and though it began as a test keeping specific interests into account for increasing the efficiency of a particular industry. The name that buzzes in our ears is "Ceramic Coat". The scientific…See More
yesterday

Vendor
Cynthia Madison posted blog posts
Friday
Mike theCarGuy Correra posted a video

Training Needs Follow Up

Mike Correra explains why investing in training can backfire if there is no follow-up in this video blog.
Friday
Doug Van Sach posted a blog post

Dealer Websites Fail to Meet Customer Expectations

A recent Affinitiv survey of 1,000 automotive consumers reveals that dealerships are falling short when it comes to…See More
Friday
Jim Flint posted a blog post
Friday
Dan Beres posted a blog post

Leverage Your Marketing to Gain More Service Business!

Retention is vital for long-term profitability and health. Some dealers coast along thinking they have retention covered,…See More
Oct 16
Eric Bana commented on Kara Masterson's blog post 3 Marketing Tips to Increase Repeat Customers
"There are many styles of Cheap E**** Writing. They can be formal, informal, persuasive, descriptive, informative, etc. A few e***** help writers proportion their personal reports, while others address serious topics, including worldwide warming or…"
Oct 16
Eric Bana commented on Jim Flint's blog post KISS to KICK -- A New Acronym for Today’s Workforce
"Shop and cast off your personal data securely. Be alert to impersonators. Accurately cast-off private statistics. Encrypt your facts. Preserve passwords private. Do not overshare on Cheap E**** Online social networking websites."
Oct 15
Kara Masterson posted a blog post

3 Marketing Tips to Increase Repeat Customers

Loyal customers and opportunities for repeat business can…See More
Oct 14
Bill Wittenmyer posted a video

#WittsWiseWords: Do You Know What Your Competitors Are Doing

Scoping out your dealership competition is good business. Bill Wittenmyer says it can help you determine what prospects want that you currently aren't provid...
Oct 14
Michael Trasatti posted a video

How to Work With Millennials

Mike Trasatti shares his thoughts about hiring and working with Millennials in this video blog.
Oct 14

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ADM Blog Posts

Email Marketing Optimization

Posted by Ralph Paglia on August 3, 2019 at 9:00am 0 Comments

What is Email Marketing?

 
This is the process of sending out a secure email containing different types of content to a specified list of subscribers. The content served up in this way can be aimed at:
  • Driving traffic to your…
Continue

Responding to Negative Reviews [Examples + Templates]

Posted by Ralph Paglia on August 3, 2019 at 8:00am 0 Comments

With today’s average customer online and connected, every individual has a voice and a platform to share their experiences and opinions of the businesses they engage with — and these perspectives matter.

 

In fact,…

Continue

How Can Your Dealership Win Business from Recall Customers?

Posted by Dan Beres on August 2, 2019 at 8:11am 0 Comments

A recent article in Wards Auto shares results from a study of 6,200 dealerships conducted by analytics company Marchex. According to the survey, dealerships who use active listening techniques and build rapport with customers on the initial calls are the…

Continue

Location Extensions

Posted by Jim Flint on August 2, 2019 at 6:00am 0 Comments

In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses the importance of implementing location extensions to advertising campaigns for more traffic.

Take Control of Your Customer Experience By Breaking Down Your Data Silos

Posted by Doug Van Sach on August 1, 2019 at 7:13am 0 Comments

One of the biggest hurdles dealerships face when attempting to create a personalized experience for every customer is breaking down their data silos. Data silos are common in virtually every auto dealership today. They…

Continue

Influencer Marketing: You Don’t Need an Instagram Model

Posted by Paul Moran on July 30, 2019 at 7:07am 0 Comments

The hottest thing in social media marketing right now is influencer marketing. Businesses continually leverage celebrities to gain exposure and attention. Think about all the dealerships that hire famous athletes, or a YouTube celebrity, to help draw a crowd to their dealership. Sure, it works. That’s why businesses do it. But do they always attract the right…

Continue

It’s a WAR out there—3 Problems that Local Search Group Solves for Automotive Retailers

Posted by Jim Flint on July 30, 2019 at 6:07am 0 Comments

The automotive retail industry is competitive. It’s a war out there and you have to know what your agency can do for you. Three things you know you’re getting when you work with Local Search Group follow—starting with the idea that we can help you win the battles you face on the retail…

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Don’t be Generic in Your Video Marketing

Posted by Timmy D. James on July 26, 2019 at 7:00am 0 Comments

Today's consumers want marketing that is personalized to them. In the past, marketing has always been about broadcasting the same message to everyone. Attempting to catch as many "fish" as possible. That strategy no longer works in today’s modern world of consumer shopping behavior.

 

To truly capture a customer’s attention and win their…

Continue

Omnichannel Service Marketing Yields Better Results

Posted by Scot Eisenfelder on July 26, 2019 at 6:54am 0 Comments

Dealerships aren't always the first place that vehicle owners think of when it's time for service. According to the Cox 2017 Car Buying Journey study, 23% of new vehicle owners and 53% of used vehicle owners did not return for service to the dealership where they purchased the vehicle.

 

To retain more of their sold customers, dealers are…

Continue

Display vs Search

Posted by Jim Flint on July 26, 2019 at 6:00am 0 Comments

In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses two trends - display ad spending and search ad spending – and why today’s technological shifts may help drive your resource allocations.

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ADM Forum

Electric Vehicle is the Future

Started by Dwayne Jhonson in AUTO INDUSTRY NEWS - Discussions about Auto Industry, including dealerships, car companies and government, but not about suppliers (see cetegory) Aug 29. 0 Replies

What is Electric Vehicle?An electric vehicle, which is also known as an EV, is a vehicle that uses more than one electric motors or traction motors for propulsion. An electric vehicle can be powered through a collector system by electricity from off-vehicle sources or can be self-contained as well. Electrical vehicles are self-contained through electric generators (to convert fuel to electricity), solar panels or a battery. Types of electric vehicles include passenger cars (PC) as well as…Continue

Tags: Future, EV, Market, Vehicle, Electric

Email marketing

Started by Andrew Qrueed in Uncategorized or Does Not Fit Into Any Pre-Defined Category Aug 26. 0 Replies

How often did you come across the fact that SMS or email was effective? I am sure very often. I want to offer you an excellent service, I will not persuade you and tell you about the pros and cons (I'm not a marketer), but visit atompark.com and I think you You will find many advantages, and the support service can solve many of your problems associated with this. Start here and read more.Continue

5 Ideas for car dealers FB page

Started by Kevin Lewis in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC) Aug 6. 0 Replies

If you want to promote your inventory using Facebook, do it on  for car dealers or add a Shop section to your Facebook business page and list your vehicles there.Content is an integral part of Facebook business page. So here are 5 great Facebook post ideas for car dealers:1. Industry news, controversial topics, traffic & travel news2. New model releases/arrival3. Meet…Continue

Tags: smm, seo, marketing, facebook

Vehicle Subscriptions: How Many Consumers Are Yet Aware?

Started by Ralph Paglia in FINANCE and INSURANCE - Financial Services, Credit Issues, Using Financing variations to sell cars, the F+I Department, etc.. Last reply by Jonathon Coleman Jul 31. 1 Reply

Netflix for Cars?Most Consumers Unaware of SubscriptionsWith the growing availability of subscriptions for new and used vehicles in the auto industry, Autolist.com wanted to see how aware consumers are of this new ownership model... As it turns out, not very many at all! According to an Autolist survey of 1,428 current car shoppers, 70 percent of consumers have no idea that automakers…Continue

Tags: Unaware, of, Subscriptions, Consumers, Most

Texting Program for media plus marketing

Started by jessica gillard in MOBILE MARKETING - Content and Apps for Mobile Web, Text Messaging (sms), Cell/Smart Phone and Tablet Apps, All Mobile Related. Last reply by Whering71 May 25. 1 Reply

Hey everyoneTexting programs are of great help to do mobile marketing and advertising in todays's world. Its so important for every business to do multi media marketing via mobile text services etc because its the best medium to reach out to the public. There are various mobile marketing agencies that are present, one of the best is media plus marketing, that ensures the best multi media solutions.Have a look at…Continue

Tags: promotion, mobile, company, marketing, multi-media

what is Self-help techniques for self-growth?

Started by Rob in DEALERSHIP MANAGEMENT, MONITORING and REPORTS - Achievements, Milestones, Sales Team and Organizational Leadership Topics, awards or achievements you and your team have earned May 17. 0 Replies

Here is some good news. It is possible to improve people’s lives by removing negative programs from their subconscious minds, which dictate their personality and lives.One very interesting technique that can help to achieve this, is listening to certain sounds and certain music that have the ability to break down negative subconscious material. This will gradually result in the improvement of behavior, the reduction of psychological and physical problems and the…Continue

Tags: skill, personal, growth, improvement, books

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Automotive Marketing and Advertising Articles by AutoBlog

VW delays decision on Turkey plant over country's incursion into Syria

Filed under: ,,

FRANKFURT/HANOVER (Reuters) - Volkswagen has postponed the final decision whether to build a car plant in Turkey, the company said, amid international criticism of the country's military operation in Syria and concerns about potential reputational fallout. "We are carefully monitoring the current situation and look with concern at current developments," a company spokesman said on Tuesday. Earlier this month, Volkswagen established a subsidiary in Turkey's western Manisa province,

Continue reading VW delays decision on Turkey plant over country's incursion into Syria

VW delays decision on Turkey plant over country's incursion into Syria originally appeared on Autoblog on Tue, 15 Oct 2019 09:00:00 EDT. Please see our terms for use of feeds.

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ADM Events Posted for Automotive Marketing and Sales Professionals

Buying A Used Car: Your Complete Guide

Purchasing a used car from a dealer or a private individual can sometimes be a hectic task. The following are tips and advice on how you can acquire a second-hand car of your dreams. This comprehensive used car-buying guide is to guide you in the stressful task, of buying used car from both thee dealers and private individuals.

When purchasing used cars Colorado springs, always scout for those cars that…



Time:January 17, 2020 to January 18, 2020
Location:Colorado
Website or Map:https://www.springsautosearch…
Export to Outlook or iCal (.ics)

 
 
 

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

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Top Automotive Marketing Forum Discussions

1. Electric Vehicle is the Future

Posted by Dwayne Jhonson on August 29, 2019

2. Email marketing

Posted by Andrew Qrueed on August 26, 2019

4. 5 Ideas for car dealers FB page

Posted by Kevin Lewis on August 6, 2019

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ADM Notes

ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Blog Post Featured

Created by Ralph Paglia Jan 16, 2009 at 10:24am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Profile Featured

Created by Ralph Paglia Jan 16, 2009 at 10:18am. Last updated by Ralph Paglia May 10, 2010.

Automotive Marketing News

Hyundai picks agency exec to succeed Evans as marketing chief

Angela Zepeda, senior vice president and managing director at Innocean, the automaker's agency of record, replaces Dean Evans and will be responsible for all of Hyundai's marketing and advertising activities in the U.S.

Evans exits Hyundai to take on new challenges

The marketing whiz behind Hyundai's sometimes cheeky and sometimes moving Super Bowl ads is leaving with many laurels to rest on. But that's not how he operates.

Hyundai U.S. marketing chief Dean Evans to depart

Evans, responsible for a series of aggressive initiatives, will pursue a new business opportunity, the company said Friday. COO Brian Smith will fill in on an interim basis.

PSA names Lisa Mark as CMO as North America expansion continues

Mark is expected to lead all aspects of Peugeot's go-to-market strategy in North America as the company returns to the continent for the first time in nearly three decades.

Real Explorer, fake monsters

Holoride, a German technology company spun off by Audi, has teamed up with Ford Motor Co. and Universal Pictures to offer what it says is the first in-vehicle virtual reality experience available to the public.

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