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In the past, customers were willing to bring their vehicle into a service department and wait patiently.
However, with the rise of convenience and the promise of speed in the form of express independent chains such as Jiffy Lube, regular service customers began forsaking the dealership and started defecting to these chains. Manufacturers took notice and started initiatives encouraging franchise dealers to implement their own quick lube services in order to recapture this lost business. Many dealers acquiesced and started offering these services to their customers.
To start with, these quick lube service processes mimicked those of all other services: Inspection, Service Recommendations and then Repair Order Completion.
Yet somewhere along the way, that…
This week finds us in a state of "overwhelm" .....
With all the moving parts involved in running a wholesale car operation, it's bound to happen.....
Most of the summer, everything has gone according to plan......
We've been doing our homework, coming up with the cars at the right price.....
Sending them through the studio, making them all shiny and nice.....
Listing them properly on O.V.E., drawing buyers to them.....
Selling a good percentage at our live auction, buyers have been there through the heat.....
WE BECAME SUBMERGED IN THE PROCESS AND IT WAS WORKING.....
No matter what industry you’re in, mobile accessibility affects the everyday lives of everyone. The world has become mobile accessible from every direction. From online shopping, keeping in touch with friends and/or family, to purchasing a vehicle, the mobile experience has become the standard for any sort of internet experience. Individuals in every arena are accessing information through multiple sources, with mobile accessibility being the target goal for most platforms. This does not exclude automotive dealerships, so why would a dealership work from a CRM that is either desktop based or only partially mobile. With a mobile accessible CRM, the dealership sales staff has the ability to take the desk with them throughout the sales floor, as well as anywhere on the lot. However, even in 2016, many dealerships believe that they possess an entirely mobile accessible CRM while only holding one that is…Continue
Social media marketing is growing every day as a result of increasing consumer activity across social platforms. Currently, 90% of young adults aged 18 to 29 use social media—which explains why social affects nearly every aspect of modern business interactions. From the customers who research, learn, and even purchase via social media to the sales professionals who have mastered the art of closing deals on via social, these booming platforms are front and center when it comes to running successful businesses today. To further illustrate the impact social media can have for your dealership, a recent study confirms 64% of sales representatives close deals with social…Continue
Think about the value propositions most dealerships present to consumers. Free car washes, fast transactions, oil changes, low prices, etc. They’re all so similar that, in reality, they cease to differentiate one dealer from another. The simple fact that they aren’t unique just about negates the offer for consumers when they consider who to buy from.
Nobody cares which Wal-Mart to shop at because they all have the same value proposition, low prices. So what kind of value proposition could a dealership come up with that would help dominate the market over their competition?
The answer may surprise you. With today’s recall crisis being top-of-mind with consumers, how about guaranteeing that every car you sell is recall free? AutoNation…Continue
Smartphones are responsible—in a BIG way—for how the automotive market is changing. Not only are consumers more mobile, they’re also empowered to access more information than ever before while on the go. They have the power of Google in their pockets, and they aren’t afraid to use it. Everything from vehicle comparisons to consumer reviews to feedback about specific dealerships is available online, and smartphones make it possible for your customers to access all this information directly from your showroom floor.
The most valued demographic for the automotive industry consists of adults aged 50 and under who are making a good living, at least $75,000 a year. 80% of consumers in this demographic own smartphones, and they are spending more time using them than…Continue
Jumpstart Automotive Group, a leading media, insights, and marketing solutions company, today officially unveiled a new logo and announced it is changing its name back to Jumpstart Automotive Media. The name change reflects the evolution of Jumpstart’s business and the market it serves, and the new logo signifies the company’s growth and transformation.
Promoted Video Pins on Pinterest
Pinterest recently rolled out Promoted Video, yet another way for businesses to share ideas and let consumers give new concepts a try. With over 100 million people worldwide turning to Pinterest monthly to get inspiration, Promoted Video makes sense for businesses looking to expand and…Continue