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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

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Manny Luna
Editor, Video SEO

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Editor, Content Marketing


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Automotive News Videos

What You See... But Can't Get (3/6/15)

Stein: Cool cars Americans can't buy;' S.C. to get Sprinter plant; Ghosn on 'Apple car'; Colorado Z71 Trail Boss.

NHTSA's Never-Used Weapon (3/6/15)

Regulators can force production of airbag parts; VW Mexico, Sprinter U.S. plans; Consumer Reports' top U.S. cars.

Putting Spotlight Back on Cars (3/5/15)

Audi R8 steals show as product, not economics, takes center stage in Geneva; VW's cheaper EV; Tesla saving energy.

Mercedes Midsize Van Debuts (3/5/15)

Metris hits U.S. roads in Oct.; restyled Fiat 500?; Audi WiFi push; impact of IIHS; Ford brings classic toy to life.

Cool Facts About Feb. Sales (3/4/15)

Snyder on snow, Benz-Lexus-BMW, road to 17M; Malibu tease; 124 Spider comeback; Audi spoofs 'Birds'; another CNG Ram.

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Auto Industry Marketing and Advertising News

GMC considers adding more vehicles to broaden product line

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GMC is considering adding more vehicles to bolster its product portfolio, though nothing is so far being confirmed... including a potential challenger for the iconic Jeep Wrangler.

Continue reading GMC considers adding more vehicles to broaden product line

GMC considers adding more vehicles to broaden product line originally appeared on Autoblog on Mon, 02 Mar 2015 18:00:00 EST. Please see our terms for use of feeds.

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Audi imagines a world where mechanics are zombies

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Audi depicts non-authorized mechanics as zombies out to get your car in this latest television commercial. And not just any zombies... we sense more than a little World War Z influence here.

Continue reading Audi imagines a world where mechanics are zombies

Audi imagines a world where mechanics are zombies originally appeared on Autoblog on Sun, 01 Mar 2015 19:17:00 EST. Please see our terms for use of feeds.

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Your Website Requires Immediate Action

In just a few weeks, Google will update the criteria they use to determine your search rank. On this week's Hard Facts, find out what your website needs in order to maintain a top position.See More
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On the Art (and science) of Social Media Posting Frequency

Common advice in the automotive industry: "There are very strict rules that dealers should follow when posting to social media, especially as it pertains to timing."Pop quiz: Who says things like this?Companies who post on schedulesGurus who want to demonstrate the need for their expertiseAnyone who wants to automate their…See More
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Alexander Lau replied to J.D. Rucker's discussion Is Interest in Automotive SEO Resurging (or was it never gone in the first place)?
"In an ever-changing / dynamic environment it has to be kept up with, but there have been FAR TOO MANY SEOs that have ruined the name. To me, it's more about Optimized Content Marketing and this is what I present to clients.  Carl,…"
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ADM Blog Posts

Have You Been Satisfied Lately?

Posted by Paul Potratz on February 27, 2015 at 1:07pm 0 Comments

What do your customers have to say about your service and collision centers? Let's find out and then capitalize on it. On this week's Hard Facts, Samantha explains how video can win you loyal customers.

Insight 15 in Orlando - Don't Miss This Event

Posted by Mark Dubis on February 27, 2015 at 8:00am 1 Comment

Over my years in this business I have come to know Mark Tewart, Sean Stapleton and Joe Webb as the true friends and professionals they are in representing and caring about the success of auto dealers

In my opinion, just listening and learning from them alone is worth the price of admission to the Insight 15 Customer Loyalty & Retention Event.  As someone who helped bring about dealer conferences and learning from the first two AAISP Dealer events in Nashville, it is clear that this Loyalty Event has fine tuned its focus to provide EXACTLY what auto retailers need today.

If you haven't registered yet, don't wait any longer go to http://insightcustomerloyalty.com/ and then be prepared to walk away from this event with actionable knowledge to better engage…

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Risky Business: 3 Ways a Bad Outsourced Chat Team Can Hurt Your Sales

Posted by Lisandra Ramos on February 27, 2015 at 7:48am 0 Comments

We’ve said it before, and we’ll say it again: not all chat providers are the same. Vendor priorities vary, software technology can be user-friendly or not, not all providers hire chat teams within the US, and the quality of managed chat conversations are not equal.



In fact, a bad managed chat service can be detrimental to your business! If the representatives don’t have expert training, do not dominate the English language, and are not held responsible for the conversations they have on behalf of your dealership - it could cost you opportunities and your reputation could suffer.



Whether you already have a managed chat team, or are looking to implement one for the first time -- here are 3 red flags to…

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What Your Customer Says About You IS More Important......

Posted by Donald Heslop on February 27, 2015 at 4:52am 1 Comment

In the world of business, it is very important if you know how to effectively use the right marketing technique. These days most of the businesses know the significance of using digital marketing or online marketing to promote products or services. This is because if you will have a good presence online, it can be an integral key for you to be noticed. If you are in an automotive business, reputation management is one of the best means on how you can succeed in marketing your business online.

The reputation of any business is very essential. This is important in a way that if your business does not have a good reputation then expect that your product will not sell in the market. In the automotive industry, reputation…

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Jody DeVere 1 of 5 Influencers changing the auto industry today, says Automotive News

Posted by Jody DeVere on February 26, 2015 at 2:00pm 0 Comments

The age of social media is upon the auto industry. The eloquence of a beautiful picture or carefully chosen words when shared with a community can exert a powerful influence. Influencers are proliferating in the auto world, bringing change in myriad ways. Automotive News spoke with a handful of them to learn what they’re thinking and the stories they’re sharing with their fans.

“In 2012, women for the first time had more driver’s licenses than men in the U.S. More young women are getting degrees …"

Go here to read the full article.

The one-shot, one-size fits all approach in selling and marketing to women is not working. Come to …

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Scott Stratten Video Interview

Posted by Mark Dubis on February 26, 2015 at 8:00am 0 Comments

Scott Stratten, author of UnMarketing, UnSelling and other books. He shares some great insights that might be valuable to automotive digital marketers. Here is an interview from last fall's Content Marketing World event in Cleveland.   You can view his video here at Carfolks.net…


How Customer Training Leads To Retention

Posted by Richard Holland on February 26, 2015 at 5:30am 0 Comments

With almost everything consumers purchase, there’s an owner’s manual or set of instructions for them to use.  For decades, car manufacturers have included an owner’s manual with new vehicles. Sadly, it is no secret that this tidy three hundred-page booklet is one of the least read publications produced in mass quantity. 

 

Some car dealerships require that their sales people give each vehicle purchaser a thorough presentation of their vehicle at time of delivery.  This slower-paced and personalized walk-around is perhaps more common in days past, than in today’s busier climate. However, it acquaints the car buyer with their vehicle’s key features, inside their vehicle as well as critical components under the hood.  In short, it offers a much-abbreviated version of what is found in the owner’s…

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A Vendor's Top Priority Should be Helping to Sell More Cars

Posted by Tyson Madliger on February 25, 2015 at 5:30pm 2 Comments

"We can't sell the cars for you, but we can help get you more opportunities."

I've heard that line dozens of times from many different vendors. I've actually said it myself at times over the last two decades on the vendor side of the automotive industry. Today, I'm here to tell you that it's not true. We really can and should help you sell more cars, and not just in an indirect way.

 

No, I'm not suggesting that a vendor should be flying over to the dealership and taking ups on Saturdays, but here's the reality of modern automotive sales: the sales process starts before they ever hit your lot. The concept that everything leading up to them driving on the lot is "research" and that…

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Push to Walk Charity Poker Tournament at Route 23 Ford

Posted by Jonathan Morales on February 24, 2015 at 8:18am 0 Comments

6th Annual Texas Hold ‘em Tournament Night Hosted at Route 23 Ford in Butler, NJ!

Route 23 Ford will be hosting the 6th Annual Charity Poker Tournament (Texas Hold ‘em Tournament) to Benefit Push to Walk!

Doors Open: at 6:30pm

Tournament Starts: at 8:30pm

More Information: http://www.23ford.com/news/route-23-automall-charity-poker-tournament-push-to-walk…

Continue

Marketing Trends Illustrate the Importance of Video

Posted by Timmy D. James on February 24, 2015 at 5:00am 2 Comments

If you still aren’t sold on the importance of video marketing, it only takes a brief glimpse into recent news to illustrate just how important video is in marketing. There are many news stories relating to acquisitions, statistics and trends, which highlight the increasing importance – and value – that platforms of all kinds are placing on video content. The common thread that exists throughout all of these stories is companies recognize consumers have a strong desire to view video content and are positioning themselves to be able to serve that up.

 

Consider these recent stories:

 

  • Facebook videos are now receiving 3 BILLION views per day. Facebook is all about relevance. It wants to serve up content that its users want to see. A recent report by social media company,…
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Automotive Thought Leader Journal

Automotive Marketing and Car Dealer News from AutoBlog

Google Blog Articles, News and More

Through the Google lens: Search trends February 27- March 5

This week we saw troll hunting, email drama and flying weasels top the trends charts. Read on to learn the details.

Yes, you did just see that
What’s furry, has wings and hits the trends charts with 50,000+ searches? A weasel woodpecker...or more accurately a weasel riding a woodpecker. Nature’s most unlikely pair was a top search on Monday after amateur photographer Martin Le-May snapped an incredible photo which went viral. Like most online phenomena, this one has its dissenters: many are speculating that the photo is a fake.

That wasn’t this week’s only unusual sight. Actor Jared Leto stepped out without his trademark flowing locks, instead sporting platinum blond short hair for his role in the new movie Suicide Squad. Leto’s new look leaves behind strands of ombre hair, the tears of thousands of fans, and 100,000+ searches.


Email: more trouble than it’s worth?
There was a spike in searches for former Secretary of State Hillary Clinton after news broke that she used her private email rather than an official government account while she was in office. The potential Democratic presidential candidate’s actions are drawing criticism from the media, although Republicans have remained surprisingly silent on the issue. To quell fears that she’s got something to hide, Clinton tweeted: “I want the public to see my email”—guess there aren’t any skeletons in this inbox.

Trolls exit here
Karma, meet Internet trolls. This week several prominent figures struck back at their online harassers, starting with baseball player Curt Schilling, who called out on his personal blog cyber bullies who had made offensive comments about his daughter on Twitter. Two of the commenters have already lost their jobs due to Schilling’s response, leading some people to dub him an “Internet Vigilante.” The situation has certainly raised Shilling’s profile: Searches for the former Red Sox player have hit their highest in years.

American Idol winner Kelly Clarkson was next to take a swing at the haters. When British TV personality Katie Hopkins tweeted multiple derogatory remarks about Clarkson’s weight, the singer stood up for herself and against body shaming. Clarkson responded saying, “I’m awesome,” and that she doesn’t seek acceptance from others. The social media universe gave the singer a collective “You go girl,” and pushed Clarkson to the top of the search charts.
Tip of the week
Daylight Savings Time is upon us! If you have a tendency to forget to change your (analog) clocks, just tell Google, “Remind me to change my clock,” and handle the issue while it’s still fresh in your memory.


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Internet Sales Manager Resources and Blogroll

ADM Professional Community Blogroll:
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Automotive Marketing News

Lexus gets lucky on House of Cards

When a fictional Russian president says, 'I want the Lexus' while reminiscing about copulating with his ex-wife in one, it is either genius product placement or incredibly fortuitous for Toyota's luxury arm that the writers of...

Why Renault should plan a U.S. return

France's Renault brand will eventually return to the US market, I do predict. Not any time soon, I will concede. But sooner or later.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

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