Professional Community for Car Dealers, Automotive Marketers and Sales Managers
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Added by Ralph Paglia on October 27, 2014
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Posted by Mike Elliott on November 5, 2014
Added by J.D. Rucker on November 14, 2014
Added by Ralph Paglia on October 27, 2014
Added by CDK Global on October 23, 2014
Added by Timothy Martell on October 31, 2014
Added by Ken Beam on November 10, 2014
Added by Ralph Paglia on November 4, 2014
Added by Mike Gorun on October 24, 2014
Started by Kim Essenmacher in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices. Last reply by kanchan singh on Friday. 5 Replies 0 Likes
Started by Helen Smith in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic. Last reply by David Lytle on Thursday. 14 Replies 0 Likes
Started by Mike Elliott in DEALERSHIP MANAGEMENT, MONITORING and REPORTS - Achievements, Milestones, Sales Team and Organizational Leadership Topics, awards or achievements you and your team have earned. Last reply by Margarita Dungalo on Tuesday. 2 Replies 0 Likes
Started by Tom Azbill in HELP WANTED - Human Resources, Job Postings, Career Management, Recruiting and Hiring, Positions Sought, Pay Plans, Anything Hiring or Career Related. Last reply by Dwight Ford Jr. on Monday. 2 Replies 0 Likes
Started by Mike Elliott in Uncategorized or Does Not Fit Into Any Pre-Defined Category Nov 11. 0 Replies 0 Likes
Regardless of how hard you work to ensure that your customers have an excellent experience, mistakes happen. No doubt you’ve had customers complain about something – it took too long for their vehicle to be serviced, there was a miscommunication in pricing during the sale, or a general failure to deliver on promises (big or small). Whether the complaint is relayed to the frontline employee, or the customer felt the need to go directly to management, apologies are usually made.
The problem is that, at times, your customer feels that they have received an empty apology and can recognize this type of apology a mile away. These “nonpologies” don’t accomplish anything more than relaying indifference to the customer.
Examples of nonpologies are:
“We made a…Continue
491 Morris Ave.
Summit NJ 07901
You are cordially invited to our Open House this Thursday!
Click the picture to find out more info.
Food & beverages will be served. Plan on stopping by to see the 2015 Infiniti Models.
We look forward to seeing everyone!
Your Friends at Douglas Infiniti
Forget for a moment whether a sales consultant’s work area is messy, or if there are smudges on the windows. Let’s look a little closer at what a customer could see, hear or feel when they interact with your dealership in any department. What’s really taking place behind the doors may be a real surprise to you. Taken from a customer’s perspective, you just might be failing to meet their most basic expectations. As a result, you could be damaging your dealership simply by being unaware of what happens on a daily basis down in the trenches.
Have you made an anonymous phone call to your…Continue
That classic line from the song “Somebody to Love” by legendary band, Queen epitomizes the destination for consumers and the goal of all salespeople. There’s not a doubt in my mind that you’ve heard the phrase “People buy from people they like.” In the past, a consumer had to come into a dealership to start the car shopping process. This is where the important skill of “building rapport” came into play for salespeople. Great salespeople learned quickly how to find common interests and develop relationships with their clients, while assisting them to find the right vehicle.
Fast forward to today. Consumers now have the option of car shopping anonymously. Dealership Internet and BDC departments are inundated with leads arriving from countless sources. Consumers chose to share some or all of…Continue
As the remnants of Typhoon Nuri finish the march across North America, northern car dealers are reminded that Mother Nature doesn’t care what monthly sales targets are when she comes blowing through. If last winter is any precursor to the upcoming snow season, cold weather states and provinces are in for more than a few snow days.
Some of my fondest memories as a child were snow days. School was closed and we got to stay home and play in the snow. And while an occasional storm day as a grownup can be fun to spend shoveling snow with the family, it generally adds stress by taking a bite out of your bottom line because you can’t sell cars. Here is where a quality managed chat option shines!
A quality managed chat option means your virtual ‘doors’ are open around the clock. Wouldn’t it be nice to get a head-start on the competition as car shoppers look for that next 4x4 or AWD vehicle to cope with…Continue
One of the biggest lessons I learned when working at the dealership was that you can't do the same things on the phone or in chat that you would do when you're talking to a person face-to-face. We often discuss controlling the transaction and leading our customers down the right path, but if they're not in front of you, the control-factor is often limited.
This is why it's so important to be more helpful on the phone or on website chat. They are controlling the direction of the conversation in most situations. We've probably all heard phone call recordings where an opportunity gets missed because a salesperson pushes too hard to set the appointment. That's not to say that you shouldn't try to get the appointment; there's probably more instances where a salesperson is not aggressive enough on the…Continue
I had a debate with an automotive SEO buddy back in May about the validity of high-quality inbound links for the purpose of search engine optimization. He contended that great content on the website was enough to boost rankings substantially. I argued that Google and Bing still look at outside signals such as links to help them determine the authority and validity of the content.
Today, I received a phone call that confirmed it. The best part is that I didn't even have to do any research or testing on my own. He had set up a very clear and easily duplicated test to see who was correct.
Two cities. Two Honda dealers. On both websites, he wrote up long pieces (over 1000 words) of content on similar landing pages. All unique content, all perfectly worded…Continue
Help Customers Find You
Does your business have multiple locations? A new digital strategy will allow you to show all of them right when someone is searching for a product or service that you offer.
This week on Hard Facts, learn what tool you can use to drive conversions to all of your locations.