Automotive Digital Marketing ProCom

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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2701 N. Rainbow Blvd.
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Ralph Paglia

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing

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Learn More About Digital Marketing... Watch the Video Referenced Below!

Latest ADM Activity - Click "More" at bottom!

Joseph Little and Cathy Nesbit are now friends
5 minutes ago
Jeffery Sterns liked James A. Ziegler's event The Sales Management Super Conference
3 hours ago
Jeffery Sterns liked Richard Holland's blog post The Trick to Increased Service Revenue Is Keeping Your Bays Full
3 hours ago
Alexander Lau updated their profile
4 hours ago
Dan Ferguson liked Anne Fleming's blog post Women Walking Out - What is it Costing Your Dealership?
5 hours ago
Richard Holland posted a blog post

The Trick to Increased Service Revenue Is Keeping Your Bays Full

Many auto dealerships have technology in place that allows sales managers to monitor what’s going on in their departments. CRMs and phone call recording services are used by sales managers to ensure that Internet leads are being followed up promptly and that salespeople follow up with shoppers that visited the dealership but did not…See More
6 hours ago
Matt Bohach updated their profile
17 hours ago
Anne Fleming commented on Anne Fleming's blog post Women Walking Out - What is it Costing Your Dealership?
"Charles, very well said. Spot on."
18 hours ago
Jason Silberberg posted a blog post

Today is Not Tomorrow and Yesterday is Gone - The New Consumer is Here to Stay

We all understand the importance of connecting with consumers which is why we spend a tremendous amount of money engaging, communicating, retaining and converting whatever traffic we can attract.  The Days of Walk-Ins Is OverYears ago (starts sounding a bit like the beginning of a StarWars movie) all we wanted our sales departments to do is get customers in-the-door, feet on the ground, people in the showroom so we can communicate face-to-face, display our ability to establish a relationship…See More
22 hours ago
Rebecca Kon posted a blog post

What's Your Chat Follow-Up Process?

Live chat success does not happen on its own. Success happens when live chat is flawlessly incorporated into your dealership’s daily processes. And one of those daily processes is lead follow-up.As soon as a chat lead hits your CRM, you need to have a team promptly following up with that shopper. You can have the most amazing chats in the world, however if your staff is not properly following up with your online shoppers, it won’t matter if you had a good or a bad chat - the result will be the…See More
22 hours ago
Manny Luna posted a status
"#SEOs : If you can’t back up your data, no one will take you seriously. Make sure the sources you are using are credible. #Google"
Amanda Marsal replied to Justin Grubb's discussion Anyone using Vauto's new car pricing tool? Thoughts?
"I used to price my vehicles through the Pricing Matrix with Homenet, and even though that is better than pricing them all individually, Conquest has save me countless hours! I can now update rebates as they come through in one click. I can then…"
Manny Luna might attend James A. Ziegler's event

The Sales Management Super Conference at Atlanta Buckhead Marriott Hotel and Conference Center

November 11, 2014 at 8am to November 13, 2014 at 12:30pm
COMING TO ATLANTA IN NOVEMBER*********************************Jim and Debbie Ziegler are bringing it Home....ARE YOU SATISFIED WITH YOUR SALES AND GROSSES?Sales Management Super Conference IIIn today's highly competitive market, Jim Ziegler asks automobile dealers and managers four simple questions..."Are your grosses high enough?""Is your sales volume high enough?""Are you struggling to gain an edge on your competition?""If you're already doing a great job, can you do even better?"Jim and…See More
Manny Luna shared James A. Ziegler's event on Twitter
Charles Strandburg commented on Anne Fleming's blog post Women Walking Out - What is it Costing Your Dealership?
"I read this article last month in the WSJ.  It listed websites for women and  These are some interesting sites. We have to look at every prospect with respect and not assume anything about them except that he…"
Manny Luna posted a status
"#KeepitSimple – If a fifth-grader can understand your vocabulary, you’re doing well. Otherwise, you will lose a lot of readers."
Jody DeVere liked Anne Fleming's blog post Women Walking Out - What is it Costing Your Dealership?
Profile IconRebecca Kon, Kalyn Kasun, Richard Holland and 12 more were featured
Jason Silberberg left a comment for Ralph Paglia
"Hi Ralph, Good connecting with you. Let me know when you have some time to speak. Best, Jason 310-754-6363"
Jason Silberberg and Ralph Paglia are now friends

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ADM Blog Posts

Women Walking Out - What is it Costing Your Dealership?

Posted by Anne Fleming on September 17, 2014 at 9:30am 2 Comments

Today’s Women’s Wednesday is a must-read as we focus on the cost to your dealership when women walk out.


In the Wall Street Journal last month, it was reported there are now more women drivers on the road than men. The last several years the auto industry has witnessed a big and not so surprising shift in the car buyer demographics particularly in terms of gender.


This leaves many dealerships shifting their paradigm in terms of how to re-strategize their business and marketing plan to truly…


ADP Dealer Services Announces Financing Program with GE Capital as CDK Global

Posted by Ralph Paglia on September 17, 2014 at 9:30am 0 Comments

ADP Dealer Services announces new Financing for Purchases Made by Car Dealers as part of Transition to CDK Global

CDK Global has announced that the company will offer Car Dealers a new Financing Program with GE Capital after they transition from ADP Dealer Services and complete their spinoff from the ADP corporate parent.

I wanted to let ADM Community Members know about a press release that came out today from CDK Global... The company that will replace ADP Dealer Services. After the spinoff…


Stop Using Public Relations as Advertising

Posted by sara callahan on September 17, 2014 at 7:00am 0 Comments

Throughout history, public relations professionals have assisted companies in gaining exposure and getting the right message to the right audience at the right time. In the past, PR agencies relied on connections with journalists, media contacts and industry publications to relay relevant company news. With the arrival of social media, and digital marketing, PR agencies have had to evolve with the times. It has become a content-driven world, with a whole lot more opportunities to place content.


While it is now easier for PR agencies to spread a company’s message, the amount of information news outlets and other publishing platforms receive is quite overwhelming. As such, it is now more important than ever to get your messaging right, so it does not get lost in the noise, or, even worse, turn…


3 Ways to SUPERCHARGE Your Dealership’s Online Marketing

Posted by Amanda Meuwissen on September 16, 2014 at 8:23am 0 Comments

Recently, Dataium, the world’s largest compiler of online automotive shopping behavior, released a guide on the top 7 ways dealers can improve their online marketing. We’re going to look at 3 that we feel are top priority.

Don’t Forget Mobile

“During major shopping seasons, 1/3 of all dealer traffic came from mobile devices.”

Multi-device research when considering purchasing a vehicle has dramatically increased over the past year, specifically with mobile. We know you’ve already heard more than you can probably stand about the importance of mobile, but now is the time to listen. The truth is shoppers ARE going to your site and checking out your dealership from their phone. Make sure the experience of your website on mobile is just as effective as anywhere else, and look into more mobile friendly content.



In Marketing, New Trumps Used Every Time

Posted by Brian Cox on September 16, 2014 at 5:00am 0 Comments

Bob visits a website searching for a new vehicle. As he filters down to the model he is considering, he is confronted with a seemingly endless list of stock photos with similar prices. Frustrated at the lack of information, he leaves and attempts his search on another site just to get the same results.


Suzy is in the market for a used vehicle. After comparing vehicles by prices and mileage, she finds one that fits her needs and her budget. The vehicle doesn’t have a very good description, however, and she has questions about the vehicle’s condition. She fills out the form and asks for more pictures of the vehicle. All she gets in return are repeated invites to schedule an appointment while being bombarded with phone calls from salespeople.


Joe is…


Covert Operations on Your Dealership's Website to Increase Conversion

Posted by Lisandra Ramos on September 15, 2014 at 12:37pm 0 Comments

Agent, you’ve been recruited on a mission to activate your dealership’s website and convert more browsers into buyers. There are three immediate tasks you must complete in order to do so. There’s no time to waste.

1. The Bait

When your dealership’s website opens on a browser, what is the first thing customers see? They SHOULD be seeing the answers to these three questions right off the bat:

  • Where am I?

  • What can I do here?

  • Why should I do it?

The answers to the first two questions, “where am I?” and “what can I do here?” should be blatantly obvious -- they’re usually at the top of the screen (logo and navigation toolbar).  

The answer to question number…


Car Insurance by City and Region: The Good, The Bad and The Ugly

Posted by Ralph Paglia on September 15, 2014 at 10:00am 0 Comments

The Detroit Bureau Reports on Least and Most Expensive Areas for Car Insurance

Motorists Get Slammed with High Premiums in the Motor City

- Written by

It may be the Motor City, but driving there comes at a steep cost – motorists in the Metropolitan Detroit area paying the highest premium for insurance in the country, according to a new study.

On average, a motorist in the Detroit area will pay 165% of the national average for auto insuance, according to research by Quadrant Information Services. Those…


Does A Great Leader Make A Great Team?

Posted by Kalyn Kasun on September 15, 2014 at 7:00am 1 Comment

I recently read a fantastic article that an HR Professional wrote about her experience buying a MINI. The article itself focused on lessons in leadership she had learned from a sales manager at a MINI dealership while purchasing a new car. In her message she relays that this sales manager had built a better team by listening and allowing his team to build him. There were additional lessons  about how his team created an excellent customer experience in arguably one of the places consumers dread going to the most – a car dealership. Our company works with MINI  so we are aware of their quirky and fun branding style. Staying…


How to Make Lemonade Out of Lemons: the Easy Way

Posted by Mike Gorun on September 15, 2014 at 5:30am 0 Comments

There are many stories of young kids or teens starting successful businesses. And there are as well the simple stories of kids mowing lawns or washing cars to earn extra money while their friends are out playing. A similar story gained national media attention when a 12-year old decided to open a lemonade stand in his neighborhood. He even convinced a neighbor to allow him to display a sign advertising the lemonade stand in his yard. Most people would applaud this behavior. However, apparently, one of the neighbors wasn’t too keen about it. In fact, this neighbor actually…


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