3 Innovative Recall Tactics
Many dealers struggle with getting customers to bring their vehicles in to take care of recall issues. The fact that the…See More
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Ghosn to Face New Breach of Trust Indictment, Report Says (4/19/19)
Report: Ghosn to face new indictment | SoftBank, Toyota, Denso invest in Uber AV unit | Honda to suspend shift | GM milestone | Fueling used-car sales | More autonomous, less green? Munoz Named Hyundai COO, Says Company Has 'All of the Ingredients to Succeed' (4/18/19)
New COO Munoz says Hyundai has 'all of the ingredients to succeed' | Ghosn's wife makes appeal to Trump | Murder sparks new Uber safety push | FCA to invest in Windsor 'future product' In New York: Benz Upgrades GLS, Kia Gets Spicy with HabaNiro (4/18/19)
In N.Y.: Benz upgrades GLS; Kia gets spicy with HabaNiro; Mazda CX-5 diesel | 'Affordable' Ford coming | Report: SoftBank, Toyota, Denso plan Uber AV investment | GM goes to the GEM At N.Y. Auto Show: Subaru's Revamped Outback; Hyundai Venue, Sonata (4/17/19)
In N.Y.: Subaru revamps Outback; Hyundai's new Venue, 8th-gen Sonata; '20 Highlander, Yaris; Lincoln Corsair | Ford plant that grows profits | More Mitsu dealers | Volvo stands firmIn New York: New Lincoln Corsair, Redesigned Toyota Highlander (4/17/19)
In New York: Lincoln Corsair CUV; Redesigned Toyota Highlander; Genesis Mint EV concept; Porsche's speedy Speedster; Ram's Derby nod | In Shanghai: Chevy duo returns | Rising EV sales5 Most Popular Automotive Marketing Videos of Past 30 Days
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MotorTrend Articles and News
10 Things to Know About Peugeot Coming to America
Peugeot has accelerated its plans to launch its brand on North American shores, from its original, tentative 2026 timeframe to a more recent announcement that it could be here as soon as three years from now. That means acceleration of Peugeot’s product planning and homologation, the strengthening of its executive core, lining up ad agencies […]
The post 10 Things to Know About Peugeot Coming to America appeared first on Motortrend.
Hyundai Says Upcoming Sonata N Line Will Make at Least 275 HP
After Hyundai revealed the redesigned 2020 Sonata, it received both praise and criticism for the car’s bold styling. But unlike with its predecessor, few (if any) people were ambivalent about the design. Whether you love it or hate it, the new Sonata is guaranteed to stand out on the road. Now, Hyundai’s announced plans to […]
The post Hyundai Says Upcoming Sonata N Line Will Make at Least 275 HP appeared first on Motortrend.
7 Things to Know About the 2020 Toyota Highlander
Exactly 19 years after the first-generation Highlander was revealed at the 2000 New York auto show, Toyota took the wraps off the latest version of its midsize crossover this week. Compared to the third-generation model it replaces, the new Highlander has a curvier, more athletic design. And considering the fact that Toyota sold 243,933 Highlanders last […]
The post 7 Things to Know About the 2020 Toyota Highlander appeared first on Motortrend.
Daimler on Verge of Decision About Smart Brand’s Fate in U.S.
Daimler will make a decision soon on whether to stop selling the Smart brand in the U.S. “We’re deciding how to proceed with Smart in the U.S.,” Britta Seeger, member of the Daimler board of management responsible for Mercedes-Benz Cars marketing and sales, told MotorTrend at the New York International Auto Show. It is still […]
The post Daimler on Verge of Decision About Smart Brand’s Fate in U.S. appeared first on Motortrend.
A Mazda6 Diesel Might Finally Make it to the U.S.
At the 2019 New York auto show, Mazda finally made the availability of a diesel engine on the CX-5 official. The engine is a 2.2-liter twin-turbo I-4 making 168 hp and 290 lb-ft of torque that’s had a hard time getting through U.S. emissions regulations. It will only be available on the Signature trim and […]
The post A Mazda6 Diesel Might Finally Make it to the U.S. appeared first on Motortrend.
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Latest ADM Activity - Click "More" at bottom!
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Jim Flint posted a blog postWhat are the Odds?
On any given day, weathercasters in our area predict a 20% chance of rain. It’s a safe bet with a one in five chance of…See More
VendorCynthia Madison posted a blog post
The auto industry makes efforts to keep the planet green
For many years, the auto industry was one of the greatest enemies of the planet. Elon Musk and other leaders in the automotive industries have brought changes to the way it is perceived. They are dedicated to transforming the cars’ market into an…See More
Freebie Friday: How to Combat Flat Vehicle Sales
Bill Wittenmyer explains why dealerships shouldn't be afraid of slowing vehicles sales and the actions they can take to remedy that in this episode of Freebi...
VendorAndy Church posted a video
Profit By Action Quick Tip: Prospecting
Sales people are not order takers. It is your responsibility to understand that your sales process starts with PROSPECTING, not the meet and greet. This Prof...
VendorJitender Sharma posted a blog post
4 Unique Ways to Win at Brand Awareness
Your brand is everything. It tells the world what they can expect from you, your product or service, and your overall company — that is, as long as people know your brand.…See More
It’s All About Timing: Effective Service Customer Communication
Notifying customers when they are due for service is an obvious—yet crucial—part of any dealer’s marketing strategy.…See More
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ADM Blog Posts
Buy Salvage Cars to Rebuild and Save Thousands of Dollars
Posted by Mark Drouser on April 5, 2019 at 10:00pm 1 Comment 1 Like
Salvage cars, what are they? Many people have the wrong idea about salvaged cars as they are viewed as being merely junk.
While salvaged cars don't have the best reputation by many, understanding how they get the salvage title may change your mind. Many people buy…
ContinueThe Single Most Important Digital Retail Metric Is Also The Most Ignored
Posted by Michia Rohrssen on April 8, 2019 at 7:00am 0 Comments 1 Like
For dealers, the digital retail space is filled with more hype than ever. Digital retail companies promise a future with increased conversion rates, higher gross margins, and better customer experience to boot.
And the truth is…it works! Digital…
First Time Vs. Repeat Buyer: The True Path To Profitability
Posted by Doug Van Sach on April 10, 2019 at 5:30pm 0 Comments 1 Like
Every day, dealers are faced with multiple decisions about various facets of their business. Among them: constantly trying to decide if they should invest in buying leads to conquest more consumers or if they should spend more to retain existing customers.
At the…
Attention Florida and New York Dealers: Your Website could be at Risk!
Posted by Ed Barton on April 5, 2019 at 7:30am 0 Comments 1 Like
In this blog I’d like to talk a little bit about American with Disabilities Act (ADA) accessibility and your websites, quickly covering some emerging issues and simple corrective actions you can take.
If you are an auto dealer in Florida or New York,…
ContinueCustomer Loyalty: Playing the Long Game
Posted by Courtney Evans on April 5, 2019 at 6:00am 0 Comments 1 Like
How long does it take to build customer loyalty? It might start with a great sales experience, but if a customer feels like they've been taken advantage of in the sales process, it will be hard convincing them to come back for service. True customer loyalty is built over a period of…
7 Seismic Shifts Coming to Automotive CRM
Posted by Todd Smith on April 5, 2019 at 6:00am 2 Comments 2 Likes
We live in a world where new technology swirls around us at a relentless and often dizzying pace, yet as we look closer inside the automotive industry and one particular area - the CRM - the winds are very calm, and the marketplace solutions aren’t keeping pace with innovation outside of the…
Social Media Transformation
Posted by Jim Flint on April 5, 2019 at 6:00am 1 Comment 1 Like
There are three huge ways to transform the Social Media at your Dealership
Tell Your Story
Telling your Digital Story is a huge step in the right direction. In the most recent quarterly conference call, Facebook CEO Mark…
ContinueHow To Speed Up Service Transaction Time
Posted by Dean Martin on April 4, 2019 at 6:30am 0 Comments 0 Likes
When you buy something online, checkout can take mere seconds. And chances are good that your credit card was saved from previous transactions, meaning you just have to click the checkout button and your…
How are Women’s Brains Wired?
Posted by Anne Fleming on April 3, 2019 at 1:00pm 0 Comments 1 Like
What Customers are Thinking in YOUR Dealership
When a woman shops at your dealership, do you know what she is thinking? Do you know what is important to her?
While that may seem impossible,…
Expand Service Department Reach & Volume with Customer Convenience, Transparency & Feedback
Posted by Ujj Nath on April 3, 2019 at 7:00am 0 Comments 1 Like
Many businesses focus on improving customer convenience as a means to expand their reach and volume of commerce. It’s not just Internet companies such as Amazon, but some of the most substantial brick and mortar chains, including Wal-Mart, Costco, Best Buy, Office Depot and several major grocery store chains.…
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Best VPN
Started by Christie in Uncategorized or Does Not Fit Into Any Pre-Defined Category. Last reply by ted malkovich on Monday. 2 Replies 0 Likes
can any help me that which are Best and Fastest VPNs best who also accept PayPal service, someone recommended this list, I find it quite information but still looking more information.Continue
Should I go on a desert safari in Dubai?
Started by Tania Shaikh in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic on Monday. 0 Replies 0 Likes
Yes, if your Dubai trip wont last for more than a week, it is highly recommended that you take a day out for enjoying a desert safari in Dubai. You can take part in activities such as heart racing and adrenaline pumping dune bashing to competitive quad racing in the desert. If you want something unique, go for sandboarding and you won’t be disappointed. As the night falls, desert becomes much…Continue
Study Of 1000+ Car Dealers Raises Concerns About Industry’s Lead Handling Issues
Started by Kendra Masters in PROCESS MANAGEMENT- CRM, BDC and lead Management Processes, Emails, Phone Scripts, Facility Design, Tools and Suppliers Apr 9. 0 Replies 0 Likes
Opportunity Max, a Maritz Company, recently completed a program with a major OEM. As part of the program, 1,037 assessments were run on dealerships to identify holes in their lead handling processes.The results were very telling, and point to bigger concerns with the industry as a whole.66% of Dealers Received Failing MarksUtilizing our Customer Engagement Analyses – which seek to reveal gaps in lead handling and customer…Continue
Tags: conversion, email, management, lead, dealership
Grammarly Content Writing Tool for ADM Members
Started by Ralph Paglia in TOOLS, FILES and TEMPLATE RESOURCES - Share Your Files, Apps, Spreadsheets, Email Templates, Phone Scripts, Letters, Tracking Tools, Links, etc.. Last reply by Andrew Qrueed Apr 8. 3 Replies 1 Like
Michael from Grammarly writes: "I came across your article on automotivedigitalmarketing.com and I was excited to see that you mentioned Grammarly as a helpful writing tool. Awesome!" Michael has provided our members with a link to a free version of Grammarly... Here…Continue
Main SEO Trends 2019
Started by Kevin Lewis in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices. Last reply by John Aeliya Apr 1. 4 Replies 0 Likes
To drive more traffic to your car dealer website, you need to be aware of all the Google updates and trends because Google is the most popular search engine today. Here is the list of the main SEO Trends 2019 compared to trends of 2017. You can see that even after so many updates, the main trends remained of the same importance.Optimization for Mobile DevicesVoice Search OptimizationDense Content…Continue
Tags: 2019, Trends, Trends, Optimization, SEO
Which e-commerce platform should I join?
Started by Camden Jones in Uncategorized or Does Not Fit Into Any Pre-Defined Category. Last reply by John Aeliya Mar 29. 4 Replies 0 Likes
Hi. I'm a newbie in e-commerce. I want to try to open an online store, but I don't know what to begin. I search and find out some platforms. Big ones are Shopify, WooCommerce, and BigCommerce. Which should I choose to start? Is there anyone selling on these platforms? Please help!Continue
What is better--written content or animated videos?
Started by Livina Moris in VIDEO - Multimedia and Video Marketing Related Discussions, including Video SEO, YouTube, Video Email, etc.. Last reply by John Aeliya Mar 27. 1 Reply 0 Likes
Managing a business that is continuously growing and bringing in more and more traffic is not an easy task. The type of content used here plays a vital role in making the website more effective. A business person must be aware of the trending content which is both engaging and eye-catching for the audience. In simple words, it matters whether your content has pictures or voice tones or it is based entirely on pictures or videos makes a great difference.Where blogging for written content also…Continue
Tags: designer, animator, videos, animations
Fastest VPN Service Providers List
Started by Christie in Uncategorized or Does Not Fit Into Any Pre-Defined Category Mar 22. 0 Replies 0 Likes
can any help me that which are Best and Fastest VPNs best who also accept PayPal service, someone recommended this list, I find it quite information but still looking more information.Continue
Most Popular Automotive Marketing Posts of the Past Month
| 1 |
Best VPNPosted by Christie on March 22, 2019 |
| 2 |
Buy Salvage Cars to Rebuild and Save Thousands of DollarsAdded by Mark Drouser on April 7, 2019 |
| 3 |
To Script or Not to Script? That Is the QuestionAdded by Timmy D. James on April 17, 2019 |
| 4 |
7 Seismic Shifts Coming to Automotive CRMAdded by Todd Smith on April 4, 2019 |
| 5 |
Social Media TransformationAdded by Jim Flint on April 4, 2019 |
| 6 |
Grammarly Content Writing Tool for ADM MembersPosted by Ralph Paglia on September 23, 2018 |
| 7 |
The Best College Essay ExamplesAdded by Elizabeth Hurst on February 26, 2019 |
| 8 |
What is better--written content or animated videos?Posted by Livina Moris on March 19, 2019 |
| 9 |
Which e-commerce platform should I join?Posted by Camden Jones on November 2, 2018 |
| 10 |
SHIH TSU car regAdded by Martyn Davies on February 21, 2019 |
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Craiglist to end free car listings
Filed under: Marketing/Advertising,Used Car Buying
The $5 fee for by-owner vehicles matches the charge for dealer listings.Continue reading Craiglist to end free car listings
Craiglist to end free car listings originally appeared on Autoblog on Fri, 12 Apr 2019 14:45:00 EDT. Please see our terms for use of feeds.
Permalink | Email this | CommentsNew Audi ad campaign aims to counter skepticism of EVs
Filed under: Green,Marketing/Advertising,Audi,SUV,Electric
The E-Tron electric SUV launches next monthContinue reading New Audi ad campaign aims to counter skepticism of EVs
New Audi ad campaign aims to counter skepticism of EVs originally appeared on Autoblog on Tue, 09 Apr 2019 13:15:00 EDT. Please see our terms for use of feeds.
Permalink | Email this | CommentsComerica Park beats its American chest by adding Silverado and Blazer to Chevy fountain
Filed under: Marketing/Advertising,Chevrolet,Crossover,Truck,Off-Road
This is the 10th year the Detroit Tigers have done this.
Comerica Park beats its American chest by adding Silverado and Blazer to Chevy fountain originally appeared on Autoblog on Thu, 28 Mar 2019 13:40:00 EDT. Please see our terms for use of feeds.
Permalink | Email this | CommentsCadillac adds torque-number badging to most new models starting in 2020
Filed under: Marketing/Advertising,Cadillac,Crossover,Sedan,Luxury
Based on Newton-meters, with occasionally generous rounding.Continue reading Cadillac adds torque-number badging to most new models starting in 2020
Cadillac adds torque-number badging to most new models starting in 2020 originally appeared on Autoblog on Thu, 14 Mar 2019 09:20:00 EDT. Please see our terms for use of feeds.
Permalink | Email this | CommentsInfiniti is pulling out of Western Europe, cutting models
Filed under: Hirings/Firings/Layoffs,Marketing/Advertising,Plants/Manufacturing,Infiniti,Nissan,Crossover,Sedan,Luxury
It hasn't been able to compete there against the Germans.Continue reading Infiniti is pulling out of Western Europe, cutting models
Infiniti is pulling out of Western Europe, cutting models originally appeared on Autoblog on Tue, 12 Mar 2019 09:45:00 EDT. Please see our terms for use of feeds.
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New York sets an example for shift to EVs
The New York approach can be a model for speeding the local, state and national adoption of EVs with all the benefits in cleaner air and quieter streets this revolution can provide.
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