Automotive Digital Marketing

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Automotive Marketing Professional Community (ADMPC) for Car Dealers

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Benefits of ADM Professional Community Membership:

  • Access to exclusive content
  • Publish your own content
  • Download Files for dealer use
  • Comment on articles, videos, Photos and forum posts
  • Start an ADM Group, control membership and topics
  • Network with your peers
  • Direct Assistance from Auto Industry Thought Leaders

Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

Professional Community

AutoDigitalMarketing@Gmail.com

1901 Rio Canyon Ct.
Las Vegas, NV 89128

505-301-6369

Ralph Paglia
Editor-in-Chief

Arnold Tijerina
Editor, Content Marketing 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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ADMPC is the acronym for "Automotive Digital Marketing Professional Community"

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#AutoMarketing Tagged Twitter Posts

5 Most Popular Automotive Marketing Videos of Past 30 Days

3. New Thought Processes in Hiring

Added by Michael Trasatti on September 16, 2019

4. WittsWiseWords: Super Workers

Added by Bill Wittenmyer on September 16, 2019

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Most Popular Automotive Marketing Photo of Past 30 Days

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by Chris Stinson

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by Chris Stinson

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by Willow Adams some of the insights from my client's website

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by Willow Adams some of the insights from my client's website

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by Martyn Davies

 

Latest ADM Activity - Click "More" at bottom!

Scot Eisenfelder posted a video

Maximizing Dollar per Unit in Operation

Scot Eisenfelder shares a factor that dealerships should be looking at in order to maximize revenue at their dealerships.
20 hours ago
Mike theCarGuy Correra posted a video

Social Media vs Broadcast Media

Account Manager Mike Correra explains the difference between social and broadcast media in this video blog.
20 hours ago
Jim Flint posted a blog post

Fast vs First to Market

In a business where speed wins, first steps can lose. Reasoning being—the distinct possibility—like is the case in any…See More
21 hours ago
Dan Beres posted a blog post

How Will Robots Affect Driver Safety?

Several manufacturers, including Tesla, have rolled out some “innovative” features that include self-driving technology. At…See More
yesterday
John Sternal posted a blog post

Lease Credit Approvals Dip Slightly To 68.9% in August

Lease Approval Ratings Drop Slightly in August Following Increase in JulySwapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 68.9% approval rate in August, a slight dip from the July rate of…See More
Wednesday
Crystal Hartwell posted a blog post

SureSale Certified Increases Used Vehicle Sales and Turn Rates for North Carolina Dealership

New case study shows how Reed-Lallier Chevrolet leveraged this one-of-a-kind CPO program to increase used vehicle sales 30% YOY as local market saw declines[1]  Los Angeles, CA – September 18, 2019 – SureSale…See More
Wednesday
Bill Wittenmyer posted a blog post

Stop being lead-centric. It’s about the customer experience.

Today’s customers expect and demand an amazing customer experience. The dealership with the right vehicle and the best experience will ultimately win the business. To deliver the best experience possible, you must maintain expertise about your…See More
Wednesday
Bill Wittenmyer posted a video

WittsWiseWords: Super Workers

Are you setting your employees up for success? In this #WittsWiseWords, automotive retail expert Bill Wittenmyer talks about why your super-start employee ma...
Monday
Michael Trasatti posted a video

New Thought Processes in Hiring

Mike Trasatti shares why companies should rethink their hiring processes in this video blog.
Monday
Blazho Gjorgiev posted a blog post

Top 10 Sports Betting Companies in the International Gambling Market 2019

With the digital revolution in full swing and the simplicity of government regulations on gaming, the sports gambling industry is undergoing dynamic transformations during the last couple of years and consequently surging in popularity around the…See More
Sunday
Kara Masterson posted a blog post

5 Interview Questions When Hiring a Superstar Event Planner

There are times when you just cannot plan your own event. Whether you are…See More
Sep 13
Courtney Evans posted a blog post
Sep 13
Mike theCarGuy Correra posted a video

Why Buy In is Important When Adopting New Technology

Account Manager Mike Correra shares why staff buy-in is vital to success when adopting new technology.
Sep 13

Vendor
Cynthia Madison posted a blog post

How automakers are dealing with air quality issues

Automakers are constantly looking for new ways to boost their productivity and to improve their workers’ efficiency. But as they do it, they have to make sure that they are providing a safe work environment for their employees. Most of the times,…See More
Sep 13
Jim Flint posted a blog post

What Dak’s Contract Means

Tom Brady makes $15 million per year. A few months ago Dak Prescott turned down $30 million a year. Financially speaking…See More
Sep 13
Christine Plunkett posted a blog post

Spoiled Rotten Customers

Instant gratification is the desire to experience pleasure or fulfillment without delay or deferment. Basically, it's the…See More
Sep 12
Jim Leman posted a blog post

Sanity for Safety Recall Madness

First-of-Its-Kind Reference Guide and User’s Manual from AutoAp Addresses ‘Cancerous Grave Risk’ Overwhelming Auto IndustryAutoAp, the foremost vehicle safety-recall, monitoring, intelligence and reporting company, announced today availability of…See More
Sep 12
John Sternal posted a blog post

Auto Loan & Lease Origination Data Through April 2019

Here is the most recent auto loan and lease origination data and trends from Equifax.  Key Highlights: The percent of subprime to the total originations is at the lowest point since 2011 (currently at 20.7%). Auto Loan Originations Observations…See More
Sep 11
Christine Plunkett posted a blog post

First or Fifth? What’s Your FQR?

If you ain’t first you’re last. I never would have thought that any valuable internet sales training information would…See More
Sep 11
Bill Wittenmyer posted a video

#WittsWiseWords: F&I - Be the Most Obvious Choice

As dealerships shift their staffing structure to streamline the car buying experience for today's connected car shopper, Bill Wittenmyer explains the benefit...
Sep 11

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ADM Blog Posts

Email Marketing Optimization

Posted by Ralph Paglia on August 3, 2019 at 9:00am 0 Comments

What is Email Marketing?

 
This is the process of sending out a secure email containing different types of content to a specified list of subscribers. The content served up in this way can be aimed at:
  • Driving traffic to your…
Continue

Responding to Negative Reviews [Examples + Templates]

Posted by Ralph Paglia on August 3, 2019 at 8:00am 0 Comments

With today’s average customer online and connected, every individual has a voice and a platform to share their experiences and opinions of the businesses they engage with — and these perspectives matter.

 

In fact,…

Continue

How Can Your Dealership Win Business from Recall Customers?

Posted by Dan Beres on August 2, 2019 at 8:11am 0 Comments

A recent article in Wards Auto shares results from a study of 6,200 dealerships conducted by analytics company Marchex. According to the survey, dealerships who use active listening techniques and build rapport with customers on the initial calls are the…

Continue

Location Extensions

Posted by Jim Flint on August 2, 2019 at 6:00am 0 Comments

In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses the importance of implementing location extensions to advertising campaigns for more traffic.

Take Control of Your Customer Experience By Breaking Down Your Data Silos

Posted by Doug Van Sach on August 1, 2019 at 7:13am 0 Comments

One of the biggest hurdles dealerships face when attempting to create a personalized experience for every customer is breaking down their data silos. Data silos are common in virtually every auto dealership today. They…

Continue

Influencer Marketing: You Don’t Need an Instagram Model

Posted by Paul Moran on July 30, 2019 at 7:07am 0 Comments

The hottest thing in social media marketing right now is influencer marketing. Businesses continually leverage celebrities to gain exposure and attention. Think about all the dealerships that hire famous athletes, or a YouTube celebrity, to help draw a crowd to their dealership. Sure, it works. That’s why businesses do it. But do they always attract the right…

Continue

It’s a WAR out there—3 Problems that Local Search Group Solves for Automotive Retailers

Posted by Jim Flint on July 30, 2019 at 6:07am 0 Comments

The automotive retail industry is competitive. It’s a war out there and you have to know what your agency can do for you. Three things you know you’re getting when you work with Local Search Group follow—starting with the idea that we can help you win the battles you face on the retail…

Continue

Don’t be Generic in Your Video Marketing

Posted by Timmy D. James on July 26, 2019 at 7:00am 0 Comments

Today's consumers want marketing that is personalized to them. In the past, marketing has always been about broadcasting the same message to everyone. Attempting to catch as many "fish" as possible. That strategy no longer works in today’s modern world of consumer shopping behavior.

 

To truly capture a customer’s attention and win their…

Continue

Omnichannel Service Marketing Yields Better Results

Posted by Scot Eisenfelder on July 26, 2019 at 6:54am 0 Comments

Dealerships aren't always the first place that vehicle owners think of when it's time for service. According to the Cox 2017 Car Buying Journey study, 23% of new vehicle owners and 53% of used vehicle owners did not return for service to the dealership where they purchased the vehicle.

 

To retain more of their sold customers, dealers are…

Continue

Display vs Search

Posted by Jim Flint on July 26, 2019 at 6:00am 0 Comments

In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses two trends - display ad spending and search ad spending – and why today’s technological shifts may help drive your resource allocations.

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ADM Forum

Electric Vehicle is the Future

Started by Dwayne Jhonson in AUTO INDUSTRY NEWS - Discussions about Auto Industry, including dealerships, car companies and government, but not about suppliers (see cetegory) Aug 29. 0 Replies

What is Electric Vehicle?An electric vehicle, which is also known as an EV, is a vehicle that uses more than one electric motors or traction motors for propulsion. An electric vehicle can be powered through a collector system by electricity from off-vehicle sources or can be self-contained as well. Electrical vehicles are self-contained through electric generators (to convert fuel to electricity), solar panels or a battery. Types of electric vehicles include passenger cars (PC) as well as…Continue

Tags: Future, EV, Market, Vehicle, Electric

Email marketing

Started by Andrew Qrueed in Uncategorized or Does Not Fit Into Any Pre-Defined Category Aug 26. 0 Replies

How often did you come across the fact that SMS or email was effective? I am sure very often. I want to offer you an excellent service, I will not persuade you and tell you about the pros and cons (I'm not a marketer), but visit atompark.com and I think you You will find many advantages, and the support service can solve many of your problems associated with this. Start here and read more.Continue

5 Ideas for car dealers FB page

Started by Kevin Lewis in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC) Aug 6. 0 Replies

If you want to promote your inventory using Facebook, do it on  for car dealers or add a Shop section to your Facebook business page and list your vehicles there.Content is an integral part of Facebook business page. So here are 5 great Facebook post ideas for car dealers:1. Industry news, controversial topics, traffic & travel news2. New model releases/arrival3. Meet…Continue

Tags: smm, seo, marketing, facebook

Vehicle Subscriptions: How Many Consumers Are Yet Aware?

Started by Ralph Paglia in FINANCE and INSURANCE - Financial Services, Credit Issues, Using Financing variations to sell cars, the F+I Department, etc.. Last reply by Jonathon Coleman Jul 31. 1 Reply

Netflix for Cars?Most Consumers Unaware of SubscriptionsWith the growing availability of subscriptions for new and used vehicles in the auto industry, Autolist.com wanted to see how aware consumers are of this new ownership model... As it turns out, not very many at all! According to an Autolist survey of 1,428 current car shoppers, 70 percent of consumers have no idea that automakers…Continue

Tags: Unaware, of, Subscriptions, Consumers, Most

Texting Program for media plus marketing

Started by jessica gillard in MOBILE MARKETING - Content and Apps for Mobile Web, Text Messaging (sms), Cell/Smart Phone and Tablet Apps, All Mobile Related. Last reply by Whering71 May 25. 1 Reply

Hey everyoneTexting programs are of great help to do mobile marketing and advertising in todays's world. Its so important for every business to do multi media marketing via mobile text services etc because its the best medium to reach out to the public. There are various mobile marketing agencies that are present, one of the best is media plus marketing, that ensures the best multi media solutions.Have a look at…Continue

Tags: promotion, mobile, company, marketing, multi-media

what is Self-help techniques for self-growth?

Started by Rob in DEALERSHIP MANAGEMENT, MONITORING and REPORTS - Achievements, Milestones, Sales Team and Organizational Leadership Topics, awards or achievements you and your team have earned May 17. 0 Replies

Here is some good news. It is possible to improve people’s lives by removing negative programs from their subconscious minds, which dictate their personality and lives.One very interesting technique that can help to achieve this, is listening to certain sounds and certain music that have the ability to break down negative subconscious material. This will gradually result in the improvement of behavior, the reduction of psychological and physical problems and the…Continue

Tags: skill, personal, growth, improvement, books

Grammarly Content Writing Tool for ADM Members

Started by Ralph Paglia in TOOLS, FILES and TEMPLATE RESOURCES - Share Your Files, Apps, Spreadsheets, Email Templates, Phone Scripts, Letters, Tracking Tools, Links, etc.. Last reply by Sxiphone Apr 27. 4 Replies

Michael from Grammarly writes: "I came across your article on automotivedigitalmarketing.com and I was excited to see that you mentioned Grammarly as a helpful writing tool. Awesome!"  Michael has provided our members with a link to a free version of Grammarly... Here…Continue

Tags: ADM, Members, Tool, Writing, Content

Study Of 1000+ Car Dealers Raises Concerns About Industry’s Lead Handling Issues

Started by Kendra Masters in PROCESS MANAGEMENT- CRM, BDC and lead Management Processes, Emails, Phone Scripts, Facility Design, Tools and Suppliers Apr 9. 0 Replies

Opportunity Max, a Maritz Company, recently completed a program with a major OEM. As part of the program, 1,037 assessments were run on dealerships to identify holes in their lead handling processes.The results were very telling, and point to bigger concerns with the industry as a whole.66% of Dealers Received Failing MarksUtilizing our Customer Engagement Analyses – which seek to reveal gaps in lead handling and customer…Continue

Tags: conversion, email, management, lead, dealership

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ADM Events Posted for Automotive Marketing and Sales Professionals

FREE WEBINAR: You’re On the Clock. Top Tips for Responding Better and Faster

50% of sales and service customers say the speed at which a dealership responded to their inquiry impacted their decision to purchase with them over others. So why are you leaving your responses to chance? 

Join our free webinar and get actionable tips to respond better and faster to leads. 

Presenters: Mike Erb, Business Development Executive at Digital Air Strike and Connor Miesel, Product Manager at Digital Air Strike. 



Time:October 10, 2019 from 12pm to 1pm
Location:https://digitalairstrike.com/webinars/top-tips-to-responding-better-and-faster
Website or Map:https://digitalairstrike.com/…
Export to Outlook or iCal (.ics)

Buying A Used Car: Your Complete Guide

Purchasing a used car from a dealer or a private individual can sometimes be a hectic task. The following are tips and advice on how you can acquire a second-hand car of your dreams. This comprehensive used car-buying guide is to guide you in the stressful task, of buying used car from both thee dealers and private individuals.

When purchasing used cars Colorado springs, always scout for those cars that…



Time:January 17, 2020 to January 18, 2020
Location:Colorado
Website or Map:https://www.springsautosearch…
Export to Outlook or iCal (.ics)

 
 
 

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

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Top Automotive Marketing Forum Discussions

1. Electric Vehicle is the Future

Posted by Dwayne Jhonson on August 29, 2019

2. Email marketing

Posted by Andrew Qrueed on August 26, 2019

4. 5 Ideas for car dealers FB page

Posted by Kevin Lewis on August 6, 2019

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ADM Notes

ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Blog Post Featured

Created by Ralph Paglia Jan 16, 2009 at 10:24am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Profile Featured

Created by Ralph Paglia Jan 16, 2009 at 10:18am. Last updated by Ralph Paglia May 10, 2010.

Automotive Marketing News

Honda imagines the worst with safety-focused ad campaign

The new marketing push comes as the company develops new airbag technology and makes Honda Sensing safety system standard on all trim levels of the 2020 CR-V.

Automakers create 'theater of the unexpected'

Competition in a tight automotive market has fueled a new marketing creativity, with auto brands popping up in all sorts of imaginative places.

Honda gets in the esports game

Automakers are stepping up their marketing on gaming platforms where they can reach younger buyers contemplating their first new vehicle.

Subaru welcomes surprise love from 'SNL' and 'Jeopardy!'

Subaru has been brought up organically in two popular TV shows, making for unexpected but welcomed surprises at Subaru of America's marketing department.

Mercedes clashes with muralists

Mercedes-Benz is in a legal dispute with four artists who demanded compensation after the luxury brand photographed its vehicles in front of their murals for social media posts.

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