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Automotive Marketing Professional Community (ADMPC) for Car Dealers

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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4645 Minorca Way
Buena Park, CA 90621

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Ralph Paglia
Editor-in-Chief

Arnold Tijerina
Editor, Content Marketing 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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ADMPC is the acronym for "Automotive Digital Marketing Professional Community"

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Automotive News Videos

Fla. Service Manager Among Storm Casualties (10/12/18)

Service manager among hurricane casualties; Storm damages stores in Fla.; Bracing for China decline; BMW weighs tariffs' toll; Benz with 62-mile EV range; PACE Awards finalists.

Tesla: Order by Monday to Get Full U.S. Tax Credit (10/12/18)

Tesla: Order by Monday to get full U.S. tax credit; Toyota recalls 2019 C-HR; NHTSA moves forward on self-dimming headlights; Acura Turnersville tops 'Best Dealerships To Work For.'

Magna's Stronach Sues Daughter, Grandchildren (10/11/18)

Magna's Stronach sues daughter, grandkids; Small Silverado engine, tough sell?; Nissan UK ad flap; Benz S class getting AV tech; Fiat drops diesel Panda; Raining on Aston's parade.

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Most Popular Automotive Marketing Photo of Past 30 Days

Lingo Bus online children mandarin chinese learning language courses

by SummerZhang Lingo Bus online children mandarin chinese learning language courses are designed to meet the 5 Cs, our curriculum framework is structured and designed in accordance with ACTFL and YCT.

Do you love the color of this car?

by umairaslam Do you love the color of this car? https://rentalcarsuae.com/cars-list/

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by James Taylor

ODO Club - Reward Your Best Customers 2

by Ralph Paglia ODO Club - Reward Your Best Customers 2 http://odoclub.com/public/dealerships/join

ODOclub mobile sports group automotive-case-study-001

by Ralph Paglia http://odoclub.com/public/dealerships/join

Automotive Marketing, Sales and Motorsports Business News

ADM Member Reception at Digital Dealer Conference

 

Latest ADM Activity - Click "More" at bottom!

Autoego posted a blog post

Buy a Used Car without Having to Worry About Maintenance Issues

Buying a car can be a bit of a tedious task, especially if it is your first car, and we understand. You can avoid confusions if you figure out your requirements and set your priorities straight. Setting your priorities right will help you choose the…See More
2 hours ago
Eliana Raggio commented on Eliana Raggio's event FREE Webinar: Master Your Google Listing – 10 Tips to Get Noticed
"Hey Marzy, it will be at 12 noon EST so that's 9am PST.  Hope to see you on there!  Best, Eliana"
yesterday
Ralph Paglia commented on Eliana Raggio's event FREE Webinar: Master Your Google Listing – 10 Tips to Get Noticed
"Master Your Google Listing – 10 Tips to Get Noticed Thursday, October 18, 2018 9:00am PDT / 12:00pm EDT Bring your Google listing to life with our top 10 Google tips! Join our free, 30-minute webinar to learn how to supercharge your listing on…"
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Mamun Mondol liked Lizzie Weakley's profile
yesterday
John "Marzy" Marziliano commented on Eliana Raggio's event FREE Webinar: Master Your Google Listing – 10 Tips to Get Noticed
"12 Noon PST or ?"
Saturday
John "Marzy" Marziliano is attending Eliana Raggio's event
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FREE Webinar: Master Your Google Listing – 10 Tips to Get Noticed at https://digitalairstrike.com/webinars-3/

October 18, 2018 from 12pm to 1pm
Bring your Google listing to life with Digital Air Strike's Top 10 Google tips! Join our free, 30-minute webinar to learn how to supercharge your listing on the world’s #1 reputation site – without PPC! You’ll see how you can improve the overall…See More
Saturday
John "Marzy" Marziliano liked Eliana Raggio's event FREE Webinar: Master Your Google Listing – 10 Tips to Get Noticed
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Jon Hedges's blog post was featured

Recent Trends for SEO in the Automotive Industry

Latent Semantic IndexingLatent semantic indexing, also called LSI, influences SEO marketing more…See More
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Recent Trends for SEO in the Automotive Industry

Posted by Jon Hedges on October 12, 2018 at 7:30am 0 Comments

Latent Semantic Indexing

Latent semantic indexing, also called LSI, influences SEO marketing more and more as Google does a better job understanding search intent.

To be effective with SEO you have to know how LSI influences how a consumer searches for a car…

Continue

Where Oh Where Has the Service Department Gone?

Posted by Brett Sutherlin on October 12, 2018 at 7:00am 0 Comments

Arguably, one of the most important marketing channels any dealership has is their website. Think about it. How much money do you spend simply to get customers there? When you combine all marketing efforts including, but not limited to, SEO, SEM, some third-party listing sites and…

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Using Customer Service as a Marketing Tool

Posted by Todd Smith on October 12, 2018 at 7:10am 0 Comments

It hasn’t been that long ago that customers were only able to handle customer service issues in person or by phone. Now, of course, there are many options for customers including social media, chat or through reviews. What would you do if a customer were standing in front of you paying you a compliment? Hopefully, you…

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LotMonkey Appoints Auto Industry Veteran Terry McSpadden as VP of Sales

Posted by John Wingle on October 10, 2018 at 7:11am 0 Comments

Saint Petersburg, FL October 10, 2018 – LotMonkey, a strategic in-dealership merchandising solution for franchise car dealers, independents, dealer groups and OEMs, today announced it has appointed automotive…

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Clarivoy’s ShoppersON™ Selected as Finalist for DrivingSales Most Innovative Dealership Solution

Posted by Steve White on October 10, 2018 at 6:57am 0 Comments

Columbus, OH (October 10, 2018) - Clarivoy, a pioneer and leader in automotive marketing attribution, today announced that its new product, ShoppersON™, has been selected as a finalist for the 2018 DrivingSales Innovation Cup Award, which annually…

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Did You Know You Can Drown in Green Peas?

Posted by Joe Webb on October 10, 2018 at 10:00am 0 Comments

It is possible to drown green peas.

It’s a sad occurrence. And it is rarely their fault they drown.



Green peas, or as they’re known in other industries as newbies, noobs, colts, rookies, freshman, recruits, or greenhorns, are a part of every organization.…

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Infographic: Understanding Search Engine Optimization (SEO) for 2018 and 2019

Posted by Ralph Paglia on October 11, 2018 at 2:00pm 0 Comments

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How to Build an Effective Buyer Persona for Car Shoppers

Posted by Dane Saville on October 9, 2018 at 12:18pm 0 Comments

According to a CBS News study, today’s consumer sees 5,000 ads per day. That breaks down to 3.5 every single minute. On average, people spend 41 minutes on social…

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ADM Members Save $200 On Registration

 

Digital Dealer 25 Early Registration Is Now Open! 

The Digital Dealer 25 Conference & Expo will be held at the Mirage Hotel & Casino in Las Vegas, Nevada. You'll have the opportunity to choose from over 100 educational sessions led by top dealership executives, trainers, and consultants.

 

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List vehicles to multiple websites with one click

Started by Kevin Lewis in INVENTORY MERCHANDISING - Vehicle Listing Sites, Inventory Management, Data Services and Related Topics about optimizing results from vehicle inventory marketing partners on Thursday. 0 Replies

Automatically list and delist your inventory to other online marketplaces including OVE, Adesa, Smart Auction, ebay, 7 Day Auto, etc. Still spending time manually posting and removing your vehicles? Still spending money paying separate fees on every website?You can have your inventory posted to multiple marketplaces with one click using AuctionLink Multilisting  data feed. One fee for all…Continue

Grammarly Content Writing Tool for ADM Members

Started by Ralph Paglia in TOOLS, FILES and TEMPLATE RESOURCES - Share Your Files, Apps, Spreadsheets, Email Templates, Phone Scripts, Letters, Tracking Tools, Links, etc. Sep 23. 0 Replies

Michael from Grammarly writes: "I came across your article on automotivedigitalmarketing.com and I was excited to see that you mentioned Grammarly as a helpful writing tool. Awesome!"  Michael has provided our members with a link to a free version of Grammarly... Here…Continue

Tags: ADM, Members, Tool, Writing, Content

Go Online, reinvest the money and move on

Started by Kevin Lewis in INVENTORY MERCHANDISING - Vehicle Listing Sites, Inventory Management, Data Services and Related Topics about optimizing results from vehicle inventory marketing partners. Last reply by john smith Sep 17. 1 Reply

Online auction channels work much better than physical auctions when you need to wholesale aged and “as-is” units. Also it allows you to offer vehicles for sale without the expense and time required to transport the vehicles to physical lanes. To run an auction successfully, and get more eyeballs on your online lot, you need a reliable auto auction software. CAMS II is a complete…Continue

Is Disciplined Asset Management Part of Your Culture?

Started by Garry House in Uncategorized or Does Not Fit Into Any Pre-Defined Category Sep 6. 0 Replies

Several months ago, a long term client-dealer admitted to me that he was finally ready to drink the water from the horse trough that I’d been continually leading him to for the last 25 years. This dealer has always had a lot of financial resources, both business and personal. Because of these extensive resources, he never felt the need to become properly trained to truly understand his balance sheet or its importance. His was one of the balance sheets that I referred to in one of my earlier…Continue

Is Selling a Junk Car to the Wreckers still the fastest way?

Started by Shaun H in AUTO INDUSTRY NEWS - Discussions about Auto Industry, including dealerships, car companies and government, but not about suppliers (see cetegory) Aug 26. 0 Replies

Open for debate!Is it selling an unwanted vehicle to auto wreckers the fastest and hassle-free way or there are some government programs that are offering better benefits?Selling a car to the wreckers in Perth, WA is still the most preferred option for the people, even if they are aware of the government recycling programs.This might the be cause because they don't get any compensation for their vehicle removalHow is it on your side of the world?Do you offer free car removal services like…Continue

Tags: Service, Selling, Sell, junk, Cars

BDC Process for handling credit applications...

Started by Chris Younggren in Uncategorized or Does Not Fit Into Any Pre-Defined Category Aug 11. 0 Replies

Just wonder how some of the high performing BDCs handle credit applications? Do you run the credit and give the prospect your opinion on if need cash down, co-signer, payment? Or do you work toward getting them to meet w. a credit specialist? If so, please share word tracks used to respond to "Can I just get pre-approved b/c Iive 30miles way?" or "I just want to get pre approved, email me back?"Thank youContinue

Tags: BDC

Seafood Restaurant Dubai – Best Seafood Restaurants in Dubai

Started by umairaslam in Uncategorized or Does Not Fit Into Any Pre-Defined Category Jul 30. 0 Replies

When it comes to choose the food according to taste people never compromise for taste. They always need yummilicious food that varies from person to person. When it especially comes to Dubai you never take it for granted to find all top-class cuisines that are cooked with the best of tastes and flavors. It may include Italian, Chinese, Indo-Pak spices or even Japanese, the city present give an endless list of appetite for its best. For seafood darlings, it is no less than heaven as there is the…Continue

How Do Millennials Buy Cars?

Started by Kevin Lewis in SEARCH ENGINE MARKETING (SEM) - Includes Organic Optimization (SEO) and Search Engine Advertising (SEA) Strategies, Tactics and Best Practices Jul 24. 0 Replies

Hello everybody!There hasn't been much activity here recently but I still want to share my thoughts with those who keep looking for improvements. The topic that I want to bring up today is the way young adults think when they want to buy a car. Many dealers make one mistake by approaching every customer the same way. It is similar to trying to unlock different doors with the same key. People are different even within one generation, not to mention the inherent differences of…Continue

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Most Popular Automotive Marketing Posts of the Past Month 

1 FREE Webinar: Master Your Google Listing – 10 Tips to Get Noticed

FREE Webinar: Master Your Google Listing – 10 Tips to Get Noticed

October 18, 2018 from 9am to 10am at https://digitalairstrike.com/webinars-3/

Organized By: Eliana Raggio

2 Go Online, reinvest the money and move on

Go Online, reinvest the money and move on

Posted by Kevin Lewis on September 5, 2018

 

Digital Dealer 25 Early Registration Is Now Open! 

The Digital Dealer 25 Conference & Expo will be held at the Mirage Hotel & Casino in Las Vegas, Nevada. You'll have the opportunity to choose from over 100 educational sessions led by top dealership executives, trainers, and consultants.

 

ADM Events Posted for Automotive Marketing and Sales Professionals

FREE Webinar: Master Your Google Listing – 10 Tips to Get Noticed

Bring your Google listing to life with Digital Air Strike's Top 10 Google tips! Join our free, 30-minute webinar to learn how to supercharge your listing on the world’s #1 reputation site – without PPC! You’ll see how you can improve the overall look of your listing while also making it easier for customers to contact you! Join our free, 30-minute webinar to learn how to stand out from your competition and master your Google…



Time:October 18, 2018 from 9am to 10am
Location:https://digitalairstrike.com/webinars-3/
Website or Map:https://digitalairstrike.com/…
Phone:1-888-713-8958
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Automotive Industry Related Business Events, Conferences, Activities

Here is one of the most complete listings of annual and special automotive, business, marketing, Internet, Technology, and related industry events, conferences, shows, expos, seminars, webinars, and company activities.

AIN Media seeks to find, position, and post every possible event that may impact, influence, and/or affect not only automotive industry companies, associations, and organizations but business, industry, and institutional…



Time:September 23, 2018 to April 30, 2019
Location:Conference Centers
Street:7710 Lake Mead Blvd.
City/Town:Las Vegas
Website or Map:http://automotivedigest.com/e…
Phone:310 265-2225
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Automotive Events Summary Through October 2018

Upcoming Automotive Events and Conferences
This listing of events is designed to be a resource for car dealers, OEM's, auto industry professionals and suppliers.


June 2018

June 3-5: Digital Marketing Strategies Conference – Napa, CA [LINK]

June 7: Wards Intelligence Outlook Conference – Birmingham, MI […



Time:June 4, 2018 at 6pm to May 31, 2019 at 7pm
Location:USA
Phone:505-301-6369
Export to Outlook or iCal (.ics)

 
 
 

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

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ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Blog Post Featured

Created by Ralph Paglia Jan 16, 2009 at 10:24am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Profile Featured

Created by Ralph Paglia Jan 16, 2009 at 10:18am. Last updated by Ralph Paglia May 10, 2010.

Top 5 ADM Content Posts of Past 7 Days

1. FREE Webinar: Master Your Google Listing – 10 Tips to Get Noticed

October 18, 2018 from 9am to 10am at https://digitalairstrike.com/webinars-3/

Organized By: Eliana Raggio

Automotive Marketing News

Return to the auto show #8212; before it's too late

When automakers skip out on auto shows, they shirk their shared responsibility to their dealers and send a cold message to their existing customers.

Ford and WPP: Inside a 75-year advertising relationship

Ford's stunning decision this week to replace WPP with BBDO as its lead creative ad agency upends a relationship that began 75 years ago, when Henry Ford was still steering the automaker.

FTC orders D.C.-area dealership group to stop deceptive recall scheme

A group of auto dealerships near Washington, D.C., and a California marketing firm settled claims they deceptively mailed more than 21,000 fake "urgent recall" notices to consumers, the FTC said.

Kia turns heads with ProCeed

Kia draws in attention with its ProCeed in the latest new video to join our charts.

Ford switches creative ad agency work to BBDO from WPP

Ford, following a five-month review of its advertising efforts, said BBDO will replace longtime partner WPP as its lead creative ad agency. WPP will retain a role in what Ford calls a new multi-agency advertising model.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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