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PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

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Ralph Paglia
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Lincoln's Galhotra Named Ford N.A. Chief (2/22/18)

Lincoln's Galhotra to replace Nair as Ford N.A. chief; Consumer Reports names Genesis best brand; C-R's top 10 models; BMW, Takata settle suits; The Land Rover of mobile phones.

New Santa Fe Hyundai's 1st U.S. Diesel (2/22/18)

New Santa Fe to be Hyundai's 1st U.S. diesel; Ford's Nair out after probe into 'inappropriate behavior'; Neo-Nazis trying to infiltrate Daimler?; Tops in rear-crash prevention.

Lots of Spending, Long Road to AVs (2/21/18)

Study predicts long road to AVs; Daimler truck-talks Tesla; Volvo plug-in pair; Pitch the toll pass, buy an Audi?; This billionaire can block a BMW takeover.

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What do Americans want in their cars? More cameras — and dogs

Filed under: ,,,

Google compiles its first Automotive Trends Report, based on search data from three global markets. Americans' first loves are dogs and cameras.

Continue reading What do Americans want in their cars? More cameras — and dogs

What do Americans want in their cars? More cameras — and dogs originally appeared on Autoblog on Mon, 12 Feb 2018 10:30:00 EST. Please see our terms for use of feeds.

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Latest ADM Activity - Click "More" at bottom!

Hannah Whittenly posted a blog post

Ready to Buy a Car? 4 Tips to Follow Before Visiting Any Dealership

Buying a new vehicle can be a major investment, and the steps that you take before heading to the dealership could help you avoid an expensive mistake. Even seemingly minor issues such as an old derogatory…See More
1 hour ago
CPI Results liked CPI Results's video
3 hours ago
CPI Results posted a video

Tip of the Day - RSVP to your Technology Clinic

Connected navigation, Bluetooth phone and streaming audio, Apple CarPlay and Android Auto are just a few examples of tech features now commonly found in new ...
3 hours ago
CPI Results liked CPI Results's blog post Even Auto Lenders Need Guidance Sometimes
3 hours ago
CPI Results posted blog posts
3 hours ago
CPI Results liked CPI Results's blog post Communicate Effectively in Service with…Snapchat?
4 hours ago
Crystal Hartwell posted a blog post

SpringboardAuto Expands Corporate Headquarters to Accommodate Growth

Innovative automotive fintech company moves to new 12,000 sq. ft. offices in Irvine’s Discovery Business Center; employee base set to double in 2018 as number of funded loans triples year over yearIRVINE, CALIF. - FEBRUARY 22, 2018​​​​​​​ - SpringboardAuto, an auto fintech company revolutionizing the car financing and buying experience, has moved its corporate headquarters to Irvine’s Discovery Business Center…See More
6 hours ago

Marketer
Eric Zhou posted a blog post

How to Measure a Space for Furniture

Taking measurements of every corner is a very boring job but it is an important task when you buy a furniture. Even before you start to make any plans for furnishing and decorating, the first thing you need to do is measure your space so that you know what size of the furniture can be moved into your room. You need to be careful while doing so and also save your record so that you don't have to do it all over again whenever you buy more furniture.There are lots of applications online out there…See More
7 hours ago
John Sternal posted a blog post

February Auto Lease Prices Drop on Luxury Vehicles, Increase on Non-Luxury Brands

Several Luxury Brands Offer Discounts to New Leases While Non-Luxury Brands Retain or Increase Monthly PaymentsWantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings for the month of February.  Several luxury brands offered discounts on cars & SUV’s, while many non-luxury brands either increase or retained their current lease prices- encouraging shoppers to opt for luxury when possible.The Nissan Sentra is…See More
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Eric Zhou updated their profile
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iRocker SUP Canada posted a status
"https://irockersup.ca/ iRocker paddle boards are at the very top in high quality boards in the iSUP industry."
8 hours ago
Ella Velasco posted a blog post

Apply Installment Loans for Bad Credit with Proper Guidance

Opportunities are there for you and missing them is only your fault. When indulging in so many financial activities, there might be a time where you have to face some unexpected circumstances like unemployment, increasing debts, medical emergency or urgent home renovation. Dealing with them is only possible through some extra funding sources, not from the regular monthly income. Thus, the creditors in the USA bring the product like…See More
8 hours ago
Bill Wittenmyer's blog post was featured

Why Dealers Should Embrace Digital Retailing

All indicators point to 2018 as a milestone year for automotive digital retailing. Manufacturers including Ford, Toyota and BMW are working to develop products that allow customers to buy a vehicle from their dealerships’ websites. Large dealer groups like AutoNation, Sonic Automotive, Asbury and Penske have…See More
13 hours ago
Anne Fleming's blog post was featured

How to Tailor the Brand Experience for the Decision Maker

It’s critical to create ways to tailor your consumer brand experience to the female buyer.She is your number one referral source and the key decision maker of 85% of all purchases at your dealership.We recently had the distinct privilege of interviewing Katie Mares, who inspires audiences around the world to think differently about their…See More
14 hours ago
Steve Albert posted a blog post

How to Recover corrupted EDB files?

Nowadays many users are trying to recover their corrupted EDB file but many times they fail. That is why here is the solution to recover their corrupted EDB file using EdbMails Exchange server recovery tool.Why many users want to convert EDB file?1)   EDB is Corrupted or damaged2)   When EDB file size limit exceeds3)   Mailbox cannot be accessible4)   For Backup maintenanceIn these…See More
14 hours ago
Profile IconSteve Albert, Ruth Golden, Katherine Austin and 6 more joined Automotive Digital Marketing
15 hours ago
Ralph Paglia's blog post was featured

NADA Convention is in Las Vegas Starting March 22

NADA is the world’s largest international convention of franchised new-vehicle dealers. These dealers gather together to share ideas and learn about new innovations within the automotive industry. Through NADA, dealers have the opportunity to meet major automakers, participate in workshops with top-of-the-line…See More
19 hours ago
Ralph Paglia posted a blog post

NADA Convention is in Las Vegas Starting March 22

NADA is the world’s largest international convention of franchised new-vehicle dealers. These dealers gather together to share ideas and learn about new innovations within the automotive industry. Through NADA, dealers have the opportunity to meet major automakers, participate in workshops with top-of-the-line…See More
21 hours ago
Dixie Somers posted a blog post

5 Keys to Safe Driving on the Highway

Most people drive on the highway regularly enough that they tend to forget how dangerous it can be. If you want to avoid a costly or even fatal traffic accident, keep these safe driving tips in mind even if you think highway driving is second-nature.Watch Your SpeedIt’s easy to get carried…See More
23 hours ago
Black Book posted a blog post

New Black Book White Paper Shows How To Better Analyze Risk To Enable Growth Opportunities For Subprime & Deep Subprime Lenders

Collateral Data & Insights Help Identify Where Pockets of Growth Potential Exist to Maximize Competitive Landscape  Black Book, a division of Hearst Business Media that provides industry-leading used vehicle valuation and residual value forecast solutions, announced today a new educational white paper focused on subprime and deep subprime auto lenders: Subprime & Deep Subprime: How To Remain Competitive and Profitable Despite Growing Risk.…See More
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ADM Blog Posts

Why Dealers Should Embrace Digital Retailing

Posted by Bill Wittenmyer on February 21, 2018 at 6:00am 0 Comments

All indicators point to 2018 as a milestone year for automotive digital retailing.

 

Manufacturers including Ford, Toyota and BMW are working to develop products that allow customers to buy a vehicle from their dealerships’…

Continue

How to Tailor the Brand Experience for the Decision Maker

Posted by Anne Fleming on February 21, 2018 at 9:00am 0 Comments

It’s critical to create ways to tailor your consumer brand experience to the female buyer.

She is your number one referral source and the key decision maker of 85% of all purchases at your dealership.

We recently had the distinct privilege of interviewing…

Continue

NADA Convention is in Las Vegas Starting March 22

Posted by Ralph Paglia on February 21, 2018 at 4:30pm 0 Comments

NADA is the world’s largest international convention of franchised new-vehicle dealers. These dealers gather together to share ideas and learn about new innovations within the automotive industry. Through NADA, dealers have the opportunity to meet major automakers,…

Continue

An Interview with Ask Patty’s Jody DeVere

Posted by CPI Results on February 21, 2018 at 11:30am 0 Comments

The marked inequity between men and women in automotive has been a far-reaching topic.

CPI scratched the surface in a previous article, …

Continue

The Golden Rule for Change and Improvement

Posted by Ujj Nath on February 20, 2018 at 7:10am 0 Comments

The automotive industry as we know it is undergoing a transition. From electric cars, to ride sharing, to autonomous cars, the landscape is rapidly changing. With consumers demanding convenience, and technology that radically changes the customer experience, we should brace for a decade of disruptive…

Continue

Making a Better Mousetrap: Leverage Consumer Behavior to Increase Conversions

Posted by Steve White on February 20, 2018 at 6:48am 0 Comments

As I have mentioned in past blogs, few customers complete lead forms, making it very difficult for dealers to track the source of their sales. Without this information, it’s virtually impossible to make educated decisions about how to spend your marketing dollars. It’s time to build a better mousetrap so that…

Continue

Don’t Forget Mr. & Mrs. Cellophane!

Posted by Mike Gorun on February 20, 2018 at 6:30am 0 Comments

People are motivated by many different things. Some by money. Some by time off. But one of the most universal ways to motivate an employee is by recognition.

For the most part that recognition comes from external sources; perhaps a customer compliments the employee either in person or via…

Continue

‘Customer Satisfaction Surveys Are Dead’

Posted by CPI Results on February 20, 2018 at 5:45am 0 Comments

The District Manager has just left the GM’s office.…

Continue

Round Robin vs Lead Grabber - FAIR Does Not Mean BEST

Posted by Vidushi Jain on February 19, 2018 at 4:57pm 0 Comments

Round Robin is one of the most common way leads are assigned to sales reps. And there are strong arguments like fair and equal distribution in favor of round robin. However FAIR does not essentially mean the BEST as

  • The odds of qualifying a lead drop 21 times if called in 30 minutes vs 5…
Continue

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have been more interested in domestic problems

Started by christinediaz retaliation in Uncategorized or Does Not Fit Into Any Pre-Defined Category Feb 9. 0 Replies

The crowning moment of any opening service: the last leg of the torch relay and also the light of the Olympic caldron. Inbee Park, the golfer, is among the final torch bearers.Winter Olympics 2018 Live StreamWinter Olympics 2018 LiveWinter Olympics 2018 Live2018 Winter Olympics Live…Continue

How to Excel at Managing Change!

Started by Garry House in DEALERSHIP MANAGEMENT, MONITORING and REPORTS - Achievements, Milestones, Sales Team and Organizational Leadership Topics, awards or achievements you and your team have earned Jan 25. 0 Replies

When your dealership organization implements projects or initiatives to improve productivity, seize opportunities, or address other key issues, it usually requires changes…changes to processes, job roles, organizational structures, and/or applications of new technology. However, it is actually the employees of your dealership who have to ultimately change how they do their jobs.Change management is the discipline that guides how we prepare and support our employees to successfully adopt change…Continue

How To Really Make Money Selling Used Cars

Started by Michael Pokora in FIXED OPERATIONS - Service, Parts, Body Shop, Accessories, etc. Jan 16. 0 Replies

5 Big ideas to Improve Used Vehicle Profitability in 2018 Making money in used vehicles can be a very lucrative side of the automotive business, yet most dealers leave a great deal of margin on the table with each transaction.  To really be good at this side of the business, it helps to understand some of the larger economic…Continue

Tags: cars, in, 2018, used, on

What Concerns Do You Have As A Marketer Going Into 2018?

Started by Ralph Paglia in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic Jan 8. 0 Replies

Forget ad blocking – or even ad fraud. Those are low on the totem pole of industry issues causing concern for marketers and advertisers as they roll out their marketing plans for 2018.Instead, viewability and accurate measurement is the biggest cause for concern, according to a…Continue

Tags: Marketer, Going, Into, 2018, A

Ideas to attract service staff?

Started by Jacob Griffin in FIXED OPERATIONS - Service, Parts, Body Shop, Accessories, etc.. Last reply by Michael Pokora Jan 5. 1 Reply

Does anyone have suggestions for gaining applicants among the service department?I've tried it all from yard-signs to calling the schools and asking for people right out of training but am still having a hard time?Any input or ideas would be appreciated.Continue

Will There Be An American Reckoning In 2018?

Started by Ralph Paglia in RANTS, RAVES, OPINIONS and HUMOR; For the Uncensored Voice of Car Guys and Gals - What's Bugging you?!?! Got something funny or ironic? Need to Vent? Jan 1. 0 Replies

“Banned” Book by Best-Selling Author Predicts...American Reckoning of 2018A loud “crack!” sends a shiver down your spine.The statue falls from its pedestal, face first, into the dirt below.The crowd cheers as a heavy-set woman stomps on its head and spits. Others follow…You take your wife’s hand and cross to the other side of…Continue

Tags: 2018, Reckoning, American

Do You Have a 20+ Minute Daily One-Way Commute?

Started by Garry House in RANTS, RAVES, OPINIONS and HUMOR; For the Uncensored Voice of Car Guys and Gals - What's Bugging you?!?! Got something funny or ironic? Need to Vent? Dec 28, 2017. 0 Replies

It seems like I’ve recently been getting more inquiries like the following from client-dealers and their managers:“I know I can become a more effective and productive leader/manager, but how can I learn how to do this without adding an increased time investment to my professional life. I’m already committed for 60+ hours per week!”Well at least they’re not saying 80+ hours per week like I was frequently hearing during the 2003 – 2010 period! And although I think that 60+ hours per week may…Continue

Unique Digital/SEO Marketing Solutions?

Started by Jacob Griffin in SOCIAL MEDIA MARKETING - REPUTATION MANAGEMENT - Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC). Last reply by Dale Ferrell Dec 15, 2017. 1 Reply

Does anyone have any standout Digital/SEO Marketing Solutions that have worked well and have stood out amongst their competition? Continue

Tags: Cadillac, Luxury, Dealer, Optimization, SEO

11 Car Sales Email Templates From Jazel To Boost Your Appointment Rates

Started by Ralph Paglia in PROCESS MANAGEMENT- CRM, BDC and lead Management Processes, Emails, Phone Scripts, Facility Design, Tools and Suppliers Dec 11, 2017. 0 Replies

11 Brilliant Car Sales Email Templates To Boost Your Appointment RatesSometimes it feels like emails are writer’s-block magnets. You know you have to send one, but when it comes down to it, none of the words are coming to…Continue

Tags: Boost, To, Your, Appointment, Rates

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ADM Events Posted for Automotive Professionals

FREE WEBINAR: Experts from Bing Share Critical new Research on Paid Search

DO YOU CURRENTLY SPEND MONEY ON SEARCH ENGINE MARKETING? Our friends at Microsoft and Bing have been hard at work studying online automotive consumer behavior and they have put together some incredible information you just have to see!

Join experts from Bing as they discuss new proprietary…



Time:February 22, 2018 from 12pm to 1pm
Location:https://www.dealeron.com/webinar/bing-critical-research-paid-search
Website or Map:https://www.dealeron.com/webi…
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Automotive Marketing News

AutoNews Now: Lincoln's Galhotra named Ford N.A. chief

Lincoln's Galhotra to replace Nair as Ford N.A. chief; Consumer Reports names Genesis top brand; C-R's top 10 models; BMW, Takata settle suits; The Land Rover of mobile phones.

Genesis supplants Audi atop Consumer Reports' latest brand rankings

Hyundai's upstart Genesis luxury brand supplanted Audi atop Consumer Reports' annual ranking of automotive brands. Subaru and Kia tied for the highest ranked mass-market brands.

Toyota shows the Olympic athlete's journey

In the latest video to top our viral video charts, Toyota shows the journey from toddler to Olympic athlete.

NBA All-Star Weekend boosts Autotrader's new site

Autotrader took advantage of its long-standing NBA sponsorship to promote its redesigned website and set a record in online traffic during All-Star Weekend.

Why Aston Martin is mulling risky move into F1

Aston Martin CEO Andy Palmer envisions the automaker entering Formula One as an engine supplier by 2021.

J. D. Power Online Automotive Review Articles on Internet Sales and Management Research and Insights for Car Dealers, Internet Sales Managers and OEM Executives

Even used-vehicle buyers are going online

This past year we saw a massive increase used automotive Internet usage (AIU) rate, as 68% of all used-vehicle buyers went online during the vehicle shopping process versus 63% in 2009.  The dramatic rise has narrowed the gap between used- and new- AIU rates. There are many fac tors at work.  One is the poor […]

Automotive iPad apps

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Some reliability perceptions are changing (and that’s not a good thing for Toyota)

It’s no secret that auto manufacturers are creating better vehicles than ever before – safer, more feature-rich, higher quality, and more reliable.  Data from our Vehicle Dependability Study, which surveys owners of three-year-old vehicles regarding the number of problems experienced in the prior twelve months, backs the assertion of improved reliability.  As illustrated below, these […]

The Future of Satellite Radio

As more in-vehicle audio and entertainment options become available to consumers, the question of satellite radio’s relevance has become more prominent. Most vehicle sold today have satellite radio at least as an option, if not standard, and most new car buyers are given a trial subscription, usually anywhere from one to six months. This gives […]

Bringing in younger buyers

The average age of new-vehicle buyers increased dramatically from 46.5 in 2008 to 53.4 in 2010 (Source: 2010 Auto Offline Media Report – Summer) as lower income buyers – who are often younger – were forced out of the market due to the poor economic environment.  This shift has impacted almost every automotive brand, including […]

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