Automotive Digital Marketing

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Automotive Marketing Professional Community (ADMPC) for Car Dealers

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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Ralph Paglia
Editor-in-Chief

Arnold Tijerina
Editor, Content Marketing 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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ADMPC is the acronym for "Automotive Digital Marketing Professional Community"

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Microsoft Outlook Tips

"The operation failed" error when you send email messages in Outlook

Describes an issue that occurs when a Google Apps Sync for Outlook account and an Exchange Server account are configured in the same Outlook profile.

Outlook 2016 crashes when creating a new profile

Outlook 2016 crashes when creating a new profile

How to enable the add-in for Business Contact Manager in Outlook

How to enable the add-in for Business Contact Manager in Outlook

Can't open an attachment in Outlook by double-clicking it

Describes an issue that prevents you from opening an attachment in Outlook 2016, Outlook 2019 and Outlook for Office 365 by double-clicking it. A resolution is provided.

Apps for Outlook app does not load data in Outlook 2013 or Outlook 2016

Describes an issue that blocks Apps for Outlook apps from being loaded correctly in an Outlook 2013 or Outlook 2016 environment. A resolution is provided.

5 Most Popular Automotive Marketing Videos of Past 30 Days

3. How AI Is Helping Dealerships

Added by Doug Van Sach on March 20, 2020

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Most Popular Automotive Marketing Photo of Past 30 Days

Fake News Triangle

by Ralph Paglia Fake News Triangle

Fake News and the Future of Media

by Ralph Paglia Fake News and the Future of Media

5 Ways To Spot Fake News

by Ralph Paglia 5 Ways To Spot Fake News

Fake News Categories

by Ralph Paglia Fake News Categories

Buzzfeed Example of Fake News

by Ralph Paglia Buzzfeed Example of Fake News
 

Latest ADM Activity - Click "More" at bottom!

Jim Flint posted a blog post

Marketing - Good For Society

Marketing, in the new world order, isn't about someone trying to sell you something. It's connecting with individuals to…See More
9 hours ago
Dan Beres posted a video

Handling Safety Recalls at the Dealership

Recall Masters' Dan Beres, Managing Partner, explains how dealerships are handling safety recalls. From NADA 2020.
yesterday
Chris Younggren commented on Chris Younggren's video
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Car Salesman Survival Guide to Coronavirus

"I had a dealer reach out to me about my advise to call your clients and at some point use the 5 prospecting questions. He felt that it might be perceived to aggressive at at time with all of our minds on health, safety, etc. Just to clarify, the…"
Sunday
Mike KO posted a blog post

Provide a Driveways a Strong Foundation With Paving Contractors

Paving is actually such an essential activity protected under the construction task which usually can't be ignored. It has its very own significance in residential, industrial and industrial sectors. In residential infrastructures, the introducing…See More
Sunday
Mike KO posted a blog post

Ways a Professionals Auto Locksmith Can Help You

Your car is one of the most valuable items you have. Therefore, you should take care of it in the right way for it to serve you better, and for a long time. Also, you need to enhance the security of your car. Therefore, you need an auto locksmith to…See More
Saturday
Jim Flint's blog post was featured

Staying Connected During Social Distancing

How to stay connected via microcasting during social distancing. #localsearchgroup…See More
Friday
Bill Wittenmyer's blog post was featured

3 Digital Retailing Mistakes that Cost You Customers

Various industry studies show over 80 percent of customers want to start the car buying…See More
Friday
Jim Flint posted a blog post

Staying Connected During Social Distancing

How to stay connected via microcasting during social distancing. #localsearchgroup…See More
Thursday
John Sternal posted a blog post

JTA, Beep & NAVYA Autonomous Shuttles Help Transport COVID-19 Tests Collected at Mayo Clinic Drive-Thru Site in Jacksonville

The Jacksonville Transportation Authority (JTA), Beep Inc. and NAVYA partner with Mayo Clinic to safely transport COVID-19 samples on their Jacksonville CampusFor the first time in the United States, autonomous vehicles are being used to transport…See More
Thursday
Tim J. Pyle liked Crystal Hartwell's blog post The Kerrigan Index Drops to 2012 Levels as Auto Retailers Underperform in Wake of COVID-19
Thursday
Crystal Hartwell's blog post was featured

The Kerrigan Index Drops to 2012 Levels as Auto Retailers Underperform in Wake of COVID-19

Crisis triggers a 47.9% decline from 52-week high in December; Kerrigan Advisors release…See More
Thursday
Ralph Paglia's blog post was featured

Las Vegas looks like a ghost town after Nevada orders closure of all casinos

Las Vegas is stripped bare: Sin City joins the list of deserted US towns after the Nevada governor ordered ALL casinos and…See More
Thursday
Ralph Paglia posted a blog post

Las Vegas looks like a ghost town after Nevada orders closure of all casinos

Las Vegas is stripped bare: Sin City joins the list of deserted US towns after the Nevada governor ordered ALL casinos and…See More
Thursday
Mike KO posted a blog post

5 Tips to Keep Your Door Lock In Good Shape

Most door locks are built to last years. However, they may break or wear due to lack of maintenance or poor installation. In…See More
Apr 1
Crystal Hartwell posted a blog post

The Kerrigan Index Drops to 2012 Levels as Auto Retailers Underperform in Wake of COVID-19

Crisis triggers a 47.9% decline from 52-week high in December; Kerrigan Advisors release…See More
Apr 1
Bill Wittenmyer posted a blog post

3 Digital Retailing Mistakes that Cost You Customers

Various industry studies show over 80 percent of customers want to start the car buying…See More
Apr 1
Chris Younggren posted a video

Car Salesman's Presentation & Demonstration Best Practices

Don't click unless you want to get better in sales-https://bit.ly/2YIVMAK Today we will cover: • 3 parts of P & D step • key ingredients of each part • How t...
Mar 31
Doug Van Sach's video was featured

How AI Is Helping Dealerships

Live from NADA 2020, Doug Van Sach shares how AI helps dealerships become more efficient and saves money.
Mar 31
Chris Younggren's video was featured

Car Salesman Survival Guide to Coronavirus

We are living in unprecedented times with the Corona Virus forcing states to issue stay at home orders, social distancing, & business shut downs. This unknown...
Mar 31

Marketer
Steven Clarke's blog post was featured

Best Digital Marketing Strategies for Sales Businesses

No matter the niche your business belongs to, the chances are that you cannot be properly successful unless you do the…See More
Mar 31

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Staying Connected During Social Distancing

Posted by Jim Flint on April 2, 2020 at 10:47am 0 Comments

How to stay connected via microcasting during social distancing. #localsearchgroup…

Continue

3 Digital Retailing Mistakes that Cost You Customers

Posted by Bill Wittenmyer on April 1, 2020 at 7:30am 0 Comments

Various industry studies show over 80 percent of customers want to start the car buying process online. So, it makes sense that more dealerships are implementing digital retailing tools.

 

Today’s customers expect an…

Continue

The Kerrigan Index Drops to 2012 Levels as Auto Retailers Underperform in Wake of COVID-19

Posted by Crystal Hartwell on April 1, 2020 at 7:30am 0 Comments

Crisis triggers a 47.9% decline from 52-week high in December; Kerrigan Advisors release additional insights into automotive retail ramifications

 

Irvine, CA – March 26, 2020 – Kerrigan Advisors, in the…

Continue

Las Vegas looks like a ghost town after Nevada orders closure of all casinos

Posted by Ralph Paglia on April 2, 2020 at 3:30am 0 Comments

Las Vegas is stripped bare: Sin City joins the list of deserted US towns after the Nevada governor ordered ALL casinos and restaurants to close for the next 30 days to slow the coronavirus spread

  • Las Vegas looks like a ghost town just 24 hours after Nevada's governor Steve Sisolak shut down…
Continue

Best Digital Marketing Strategies for Sales Businesses

Posted by Steven Clarke on March 31, 2020 at 4:09am 0 Comments

No matter the niche your business belongs to, the chances are that you cannot be properly successful unless you do the marketing correctly. Marketing, alongside the valuable product or service, is the key to any successful business. The thing is that, no matter how high the quality of your service or product is if…

Continue

Social Distancing in the World of Social Media

Posted by Jim Flint on March 27, 2020 at 8:27am 0 Comments

Ah, broadcasts. Delivered to you across the nation.

Meet microcasts in the changing new world order. Those short, punchy, quick-hit videos, ranging from twenty second bursts of dancing to 10-minute mini-podcasts. Well, they’re becoming even smaller and more precise as…

Continue

Knowing Your Customer vs. Looking for the Sale

Posted by Courtney Evans on March 27, 2020 at 7:03am 0 Comments

How well do you know your sales and service customers? Not just the customers who have purchased a car in the last month, or the ones who get their cars serviced on a regular basis, but all of your customers?

 

Considering your dealership has thousands of contacts in its DMS, it’s highly unlikely —and unrealistic—that you know your customers…

Continue

Marketing Is Good For Society

Posted by Jim Flint on March 26, 2020 at 10:40am 0 Comments

Good marketing helps people during times of need. #localsearchgroup #marketing…

Continue

Protect Your Reputation with IT Best Practices

Posted by Erik Nachbahr, CISSP on March 25, 2020 at 2:49pm 0 Comments

59% of consumers choose which dealership to do business with based on reputation. Erik Nachbahr, CISSP explains how having strong IT best practices protects your dealership’s reputation.

Get Over Detours

Posted by Jim Flint on March 20, 2020 at 9:52am 0 Comments

As we work through the Corona-Virus together here are a few things to consider as you build-out Virtual Retailing.

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"Control what you can control"

Started by Chris Younggren in PROCESS MANAGEMENT- CRM, BDC and lead Management Processes, Emails, Phone Scripts, Facility Design, Tools and Suppliers Mar 18. 0 Replies

"Control what you can control" Have your staff take time to reach out by phone to every client in their data base....Why? 1. Your connection rate will never be higher. Your clients might actually have time to talk with you since they are likely on lock down and maybe a bit bored. Ask how they are feeling and how can you help make life easier for them? 2. Your clients will remember how you treated them during these crazy times for years to come because in a crisis people reveal their true…Continue

Tags: CRM, up, follow, customer

BDC or Virtual BDC

Started by Peter Stratton in PROCESS MANAGEMENT- CRM, BDC and lead Management Processes, Emails, Phone Scripts, Facility Design, Tools and Suppliers Feb 26. 0 Replies

As an experienced BDC director for the last 15 years and in the car business for 30 I wanted to reach out to those who know. The audience here. Recently my GM asked if he thought we should go to a Virtual BDC and that my job would not be in jeopardy, however my staff of ten would be. The company got in the GM's ear saying that their staff will answer leads within 30 seconds and close at 20%. My team answers the lead within a minute and we close at 14%. So my questions is, "Who has had…Continue

Which e-commerce platform should I join?

Started by Camden Jones in Uncategorized or Does Not Fit Into Any Pre-Defined Category. Last reply by shawn jasper Feb 3. 5 Replies

Hi. I'm a newbie in e-commerce. I want to try to open an online store, but I don't know what to begin. I search and find out some platforms. Big ones are  Shopify, WooCommerce, and BigCommerce. Which should I choose to start? Is there anyone selling on these platforms? Please help!Continue

Why car dealerships are good for society?

Started by Chris Younggren in Uncategorized or Does Not Fit Into Any Pre-Defined Category Jan 11. 0 Replies

I am doing a project on positive dealership stories so I typed, "why car dealerships are good for society" into the Youtube search, the only positive message I could find was footage from an award banquet!! It's the same story on Google search. Sad because dealers add millions of dollars in property taxes and jobs for our society. I understand there are very "bad" dealer operators, but mind you, didn't ask Youtube or Google for dealer scams or fraud stories.That being said, I would love to hear…Continue

How about a Thank You Video via Texting? Very effective.

Started by Ken Beam in VIDEO - Multimedia and Video Marketing Related Discussions, including Video SEO, YouTube, Video Email, etc. Nov 17, 2019. 0 Replies

So imagine you stopped by a dealership last night & the next morning you received this nice, short Thank You Video via Text on your phone. I do believe this will indeed add a little "Wow" factor to the equation....... don`t you? Ken-*by the way....they came back & bought the truck after I sent this.#highlyeffectivemarketing #GuerrillaMarketing101 #KenBeam Continue

Tags: kenbeam, walkaroundvideos, vehiclepresentationvideos

Electric Vehicle is the Future

Started by Dwayne Jhonson in AUTO INDUSTRY NEWS - Discussions about Auto Industry, including dealerships, car companies and government, but not about suppliers (see cetegory) Aug 29, 2019. 0 Replies

What is Electric Vehicle?An electric vehicle, which is also known as an EV, is a vehicle that uses more than one electric motors or traction motors for propulsion. An electric vehicle can be powered through a collector system by electricity from off-vehicle sources or can be self-contained as well. Electrical vehicles are self-contained through electric generators (to convert fuel to electricity), solar panels or a battery. Types of electric vehicles include passenger cars (PC) as well as…Continue

Tags: Future, EV, Market, Vehicle, Electric

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Automotive Marketing and Advertising Articles by AutoBlog

Fiat Chrysler, GM are trying 7-year 0% loans, online buying to lift plunging sales

Filed under: ,,,,,

Fiat Chrysler Automobiles NV's new "Drive Forward" marketing program includes online shopping tools that will for the first time allow U.S. customers to complete the purchase of a vehicle through an FCA dealer without setting foot in a dealership, a company spokesman said. GM and Fiat Chrysler's promotions of extended, no-interest loans - made less costly by the Federal Reserve's recent interest rate cuts - echo the "Keep America Rolling" sales push GM launched to jump start

Continue reading Fiat Chrysler, GM are trying 7-year 0% loans, online buying to lift plunging sales

Fiat Chrysler, GM are trying 7-year 0% loans, online buying to lift plunging sales originally appeared on Autoblog on Wed, 1 Apr 2020 20:06:00 EDT. Please see our terms for use of feeds.

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Ford's numbers are the latest bad news as coronavirus crushes auto sales

Filed under: ,,

Global sales for Hyundai Motor Co tumbled 21% in March to an 11 year-low for the month as the coronavirus pandemic batters demand and forced several of its overseas plants to suspend production. The South Korean automaker reported provisional global sales of 308,503 vehicles for March. Hyundai Motor closed its Montgomery, Alabama, assembly plant last month after an employee there tested positive for the disease, and also suspended production at plants in the Czech Republic and India over the v

Continue reading Ford's numbers are the latest bad news as coronavirus crushes auto sales

Ford's numbers are the latest bad news as coronavirus crushes auto sales originally appeared on Autoblog on Wed, 1 Apr 2020 09:10:00 EDT. Please see our terms for use of feeds.

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ADM Events Posted for Automotive Marketing and Sales Professionals

FREE WEBINAR: 24/7 Customer Service Tips That Will Boost Your Bottom Line!

From scheduling service appointments at 2am, to filling out a credit application, to quickly highlighting the vehicles on your lot that customers can afford, Artificial Intelligence can help dealers provide better customer service online and sell more. Join our free webinar to learn how AI can start conversations, capture leads, enhance both sales and service, and so much more. AI is a game-changer, people! If you want to learn all that AI can do at your dealership then Register at Digital…



Time:April 23, 2020 from 1pm to 2pm
Location:https://digitalairstrike.com/top-tips-for-customer-service
Website or Map:https://digitalairstrike.com/…
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Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

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2. BDC or Virtual BDC

Posted by Peter Stratton on February 26, 2020

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ADM Professional Community Founder Dedication Message

Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

How To Get YOUR Video Featured

Created by Ralph Paglia Apr 19, 2010 at 1:58am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Blog Post Featured

Created by Ralph Paglia Jan 16, 2009 at 10:24am. Last updated by Ralph Paglia May 10, 2010.

How To Get Your ADM Profile Featured

Created by Ralph Paglia Jan 16, 2009 at 10:18am. Last updated by Ralph Paglia May 10, 2010.

Automotive Marketing News

IndyCar's Detroit Grand Prix canceled

The race will happen again June 4-6 next year, according to a Monday news release.  Ticketholders will be contacted soon.

Jeep enters uncharted territory

Social media is being used to encourage drivers to do the opposite of its usual call to hit the road -- and stay put.

Latest target in quest for service technicians: Seventh-graders

Nine automakers are joining forces in a new effort to solve one of the most vexing challenges facing dealerships.

Rod Campbell, promoter of Ford racing, dies at 88

Campbell and Co. was created nearly four decades ago to handle PR for Ford's racing unit and is still operating today.

Honda names new Acura advertising exec, U.S. PR head

Sage Marie will become assistant vice president of Acura advertising. Moving into Marie's role at American Honda will be Matt Sloustcher.

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