Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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Automotive Marketing Professional Community Serves Car Dealers

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Automotive Marketing Community

PLEASE NOTE: The acronym “ADM” on this website stands for Automotive Digital Marketing. Automotive Digital Marketing is in no way associated with Archer-Daniels-Midland Company. Use of the "ADM" abbreviation on this site refers to the "Automotive Digital Marketing" registered trademark of Automotive Media Partners, LLC

Automotive Digital Marketing

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AutoDigitalMarketing@Gmail.com

2701 N. Rainbow Blvd.
Unit 2202
Las Vegas, NV 89108
505-301-6369

Ralph Paglia
Editor-in-Chief

J.D. Rucker
Editor, Social Media 

Dan Weik
Editor, Reputation Management 

Tom Gorham
Editor, From The Trenches

Richard Bustillo
Editor, GM's Perspective

Ken Beam
Editor, Vehicle Presentation Videos

Manny Luna
Editor, Video SEO

Timothy Martell
Editor, Content Marketing


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Learn More About Digital Marketing... Watch the Video Referenced Below!

Latest ADM Activity - Click "More" at bottom!

Manny Luna shared Tyson Madliger's blog post on Twitter
6 hours ago
Manny Luna shared Tyson Madliger's blog post on Facebook
6 hours ago
Manny Luna liked Tyson Madliger's blog post Four Interesting Data Points About Car Dealers' Mobile Landing Pages
6 hours ago
Manny Luna liked Tyson Madliger's blog post Four Interesting Data Points About Car Dealers' Mobile Landing Pages
6 hours ago
Tyson Madliger posted a blog post

Four Interesting Data Points About Car Dealers' Mobile Landing Pages

As mobile continues to emerge as the most important strategy component in digital marketing for savvy dealers, it's more than just driving mobile traffic and having a good mobile website solution. There's a psychology to it all that applies to the different way visitors engage with your web pages through mobile devices.This is…See More
8 hours ago
Tom Gorham is now friends with Jeff Larsen and Mike Maggs
11 hours ago
Manny Luna shared their blog post on Google +1
12 hours ago
Manny Luna shared their blog post on Digg
12 hours ago
Micah Birkholz-1:16Digital Media posted a status
14 hours ago
Micah Birkholz-1:16Digital Media posted a status
"New post coming soon..."
14 hours ago
Tyson Madliger and Mike Elliott are now friends
16 hours ago
Manny Luna commented on Mike Warwick's blog post Did Alan Ram Really Post About Having the Sales Floor Handle Leads Instead of the BDC and Close the Comment Section?
"#BigTomLaPointe! Your talking my language sir! "
17 hours ago
Mike Elliott posted a discussion

Why Your Dealership Shouldn't Buy Facebook Likes

"Should I buy Facebook likes to boost my presence?" We get this question WAY more often than we should. When talking to people around the office, we thought the answer was a no-brainer – NEVER buy fans. Unfortunately, we've seen far too many pages do just that. After a lot of reading, talking to some influential social media professionals, and using a little of our own common sense, we've answered the question.Below is a conversation that we sometimes have with clients, and one we wish we had…See More
18 hours ago
Rebecca Kon posted a blog post

7 Steps to Overcome Shopper Distrust

There’s an on-going struggle in the dealership community for winning a shopper’s trust. Why?Because shoppers have a pre-conceived idea about what they will expect when arriving at a dealership. They expect to be the prey. They expect your sales team’s hawks to swoop down and engulf them in persuasive techniques. They expect that they will have to haggle their way to a better price. All of these…See More
18 hours ago
Big Tom LaPointe posted a discussion

What do you think is the difference between being a leader and a manager?

As a U.S. Marine, the critical nature of leadership was ingrained in our training from day one. In the corporate world, many trainers use the axiom, "lead people and manage processes" - that a 'manager' is a 'boss', not a leader. This graphic caught my eye. How do you think this applies in the auto industry?See More
18 hours ago
Big Tom LaPointe shared their blog post on Twitter
18 hours ago
Big Tom LaPointe shared Jon Lamb's blog post on Twitter
18 hours ago
Big Tom LaPointe liked Jon Lamb's blog post Conquest is Great, but Connect with Your Own Customers First
18 hours ago
Big Tom LaPointe commented on Jon Lamb's blog post Conquest is Great, but Connect with Your Own Customers First
"Great reminder...it all goes back to Carl Sewell's book, Customers for Life. "
18 hours ago
Paul Potratz posted a blog post

Maybe It's Contagious?

It's Not Too Late to Keep Your Ad Budget Healthy And Your Dealership ProfitableStop valuing quantity over quality when you're purchasing marketing services. Stop purchasing cheap packages because they're ineffective. Other dealers have succumbed to this disease but you can rise above.On this week's Think Tank Tuesday, I expain this sickness and offer my prescription. Learn how to…See More
19 hours ago

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ADM Blog Posts

AutoCon 2014 Announces "Best Practices" Focus and Format

Posted by Ralph Paglia on July 28, 2014 at 4:30pm 1 Comment

AutoCon Launches “Your” Best Practices

Las Vegas, NV – The Third Annual AutoCon reinvents the automotive conference with a new and innovative format unlike any other industry event, which is attendee driven. 

The majority of AutoCon’s speakers and trainers are actual dealer principals and general managers from some of the nation’s top dealerships. The concept was created from the need to provide dealers the opportunity to learn from the best of the best in the industry and have an open forum to ask questions specifically related to their dealership. 

“The feedback we had received from dealers was that they wanted a smaller venue with more in-depth training. One common complaint was that the training was done…

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Did Alan Ram Really Post About Having the Sales Floor Handle Leads Instead of the BDC and Close the Comment Section?

Posted by Mike Warwick on July 26, 2014 at 7:30am 20 Comments

Alan, let me begin by saying that you are one of my favorite trainers and I highly recommend your training to any dealership.  Your training is exceptional. However....the vast majority of salespeople are not effective at handling Internet leads or phone calls. In fact, they are horrible at it. The average turnover of the salesforce in the car business is extraordinarily high and the main reason for this high turnover is the lack of training that new salespeople get.  They are set up to fail from the start. Is it any wonder that when a new salesperson fails over and over in the beginning of their careers that they start to look at other options?  As an industry, we are not even training new salespeople how to sell cars. What makes you think that we are going to do a good job training…

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Dealers' phones ring again ~ Rise in calls spurs more sales training!

Posted by Manny Luna on July 27, 2014 at 10:30pm 0 Comments

It's back to the future for car shoppers, who now much prefer to contact dealerships with an old-fashioned phone call rather than via the Internet.

Two years ago, Internet sales leads were gaining on phone leads, dealers and digital marketing vendors say. But ubiquitous smartphones changed all that.

"Our phone calls are going through the roof," said Mark Holian, general manager of Gulf Coast Auto Park's Ford, Nissan and Toyota stores 40 minutes from Houston.

Today, most car buyers carry smartphones. And it's easier to use a click-to-call phone link in a dealership ad than fill out a Web site information form or send an e-mail, said Holian, whose stores sold 304 new and used…

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Why quality live chat? Why have a quality website?

Posted by Big Tom LaPointe on July 26, 2014 at 10:02pm 0 Comments

The answer for the question of whether or not to have a top-notch live chat on your dealership is the same as having a sharp website: to convey information to your prospects in a manner that generates quality leads and ultimately sells more cars. It's really that simple. In the mid 90's, you could get away with a cut-rate website and impress your 20 Group with it when the technology was new. At that point, putting inventory online was cutting edge, and having actual inventory photos was akin to traveling to the moon. Nowadays you wouldn't think of using a website designed by the neighbor kid or skipping inventory photos.

The same is true with live chat. If you just want to say you have chat and occasionally capture some contact information, by all means grab the free or cheap service. If you want to engage your buyers in a manner that starts them on the path to a purchase, shop for the one that will generate…

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3 KPIs to Hold Your SEO Accountable

Posted by Paul Accinno on July 25, 2014 at 2:46pm 3 Comments

The bad part about search engine optimization in the automotive industry is that there are so many companies that report on what they do for SEO rather than what they're accomplishing with their efforts. We've seen this hundreds of times when bringing on new clients and it's time to set the record straight.

It isn't hard to track the key performance metrics through which to hold your SEO or website vendor accountable. The most important thing to remember as the client is that you should have control over the data that you want to receive in reporting. That's the whole point. Letting them show you what they want you to see is not as effective as letting them know what you want to see.

There are plenty of things that go into SEO that a dealer could ask for in reporting, but I've broken…

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The Top Ten Auto News Stories of the Week: July 19 - 25

Posted by Rebecca Kon on July 25, 2014 at 7:10am 0 Comments

We love bringing you the top news stories and blogs for the auto industry each week! Staying up with the trends and changes in the industry and car buyer behavior makes our business better, and we know it can really revolutionize yours too! So enjoy these articles and pat yourself on the back for realizing that the world isn’t standing still. Keep moving forward and keep learning!

10. What Can Car Dealers Learn from Billy Beane?

DS News’ Dave Martinson delivers a great analogy between Billy Beane’s strategy for making a better baseball team and how dealerships can use big data to bring their dealerships to a whole new level in the game against their…

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How Your Dealership Can Use Schema.Org Markup to Stay Ahead of the SEO Curve

Posted by Cobalt on July 24, 2014 at 9:30am 16 Comments



Ben Brockhaus-Hall, Cobalt SEO Specialist
by Ben Brockhaus-Hall, Cobalt SEO Specialist

More and more businesses are incorporating SEO into their marketing budgets every day and car dealerships are a big part of this emerging trend. In this new world where people Google everything before they buy, it is more important than ever to adapt with new strategies that set your dealership apart from the competition.

The million dollar question is: how do you do this?

There are only so many mentions of your brand and hometown you can put on your website. There are only so many backlinks you can get to your site. Let’s face it, Google and Bing have gotten smarter and continue to do so.

To everyone’s surprise, Google overhauled their entire algorithm for ranking websites…

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Sometimes It’s Better To Cut Your Losses

Posted by Richard Holland on July 24, 2014 at 6:30am 4 Comments

I am sure many of you have heard about the recent customer service debacle involving Comcast over the past week.

In case you aren’t familiar with what happened, a customer called into their service center attempting to cancel his service after almost a decade. He was transferred to a customer retention department and, unfortunately, was connected with a person who did the exact opposite. The customer’s patience during this call is amazing. The Comcast representative hounds him for almost 18 minutes (only 8 of which were recorded) repeatedly asking the same questions in his efforts to either keep the customer or understand why the customer was leaving. The customer eventually succeeded in…

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Is Your BDC The Result of a Failure in Training?

Posted by Alan Ram on July 24, 2014 at 9:30am 2 Comments

Here’s a question for you –

Is your BDC the result of a failure in training?

 

That should have your attention.  If I’ve ever written an article that will be misconstrued, this will be the one! As I’ve talked to dealers over the years, I’ve seen many BDC’s spring up out of knee-jerk…

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Created by Ralph Paglia Dec 18, 2012 at 1:20am. Last updated by Ralph Paglia Dec 20, 2012.

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ADM Professional Community Blogroll:
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6. Chevy Community

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11. Weed Out Losers and Hire Winners 

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