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YOTD: Round Table Segment: Dealer Differentiation

In an unprecedented Year of the Dealer event, the automotive brain-trust of Pasch, Paglia, Ziegler, Kain, Mosley and May dig into the biggest issues facing dealers today. In this contentious segment, they take sides on the role of SEM for dealers' websites, and how dealers can best differentiate themselves online in a crowded market. For more videos, visit http://www.lotlinx.com/year-of-the-de.... #YOTD

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