Automotive Digital Marketing

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Why You Should Focus on Unique Visitors and Not Conquest

Spincar CEO Devin Daly and VP Data Licensing Arthur Dessein explain why dealers should shift their focus away from conquest and towards unique visitors in this video blog.

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Comment by Devin Daly on October 30, 2017 at 9:00am

Hey Ralph, thank you for your thoughts. I couldn't agree more with you on the benefits of focusing on the qualified population instead of trying to grow your visitor numbers that could just as easily bounce off of the pages without any sort of action being taken. Keeping visitors on those pages looking through your inventory, will be the difference between just a casual shopper and a buyer. 

Comment by Ralph Paglia on October 26, 2017 at 8:08pm

This was a refreshing prompt to REALLY think about all the various players who have over-complicated and distracted many of us from several core digital marketing objectives... Getting an increased number of unique visitors to our dealership websites from the qualified population of automotive consumers within our area of responsibility will almost always drive additional benefit to the dealership in the form of more sales, more gross and greater market share.

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