All Videos Tagged disparity (Automotive Digital Marketing) - Automotive Digital Marketing 2019-10-18T18:17:47Z https://www.automotivedigitalmarketing.com/video/video/listTagged?tag=disparity&rss=yes&xn_auth=no Tip of the Day - "Where Are All the Women in Automotive?" tag:www.automotivedigitalmarketing.com,2018-03-12:1970539:Video:657908 2018-03-12T12:46:11.004Z CPI Results https://www.automotivedigitalmarketing.com/profile/CenterforPerformanceImproveme <a href="https://www.automotivedigitalmarketing.com/video/tip-of-the-day-where-are-all-the-women-in-automotive"><br /> <img alt="Thumbnail" height="180" src="https://storage.ning.com/topology/rest/1.0/file/get/3247490627?profile=original&amp;width=240&amp;height=180" width="240"></img><br /> </a> <br></br><b>Today’s Tip – Where Are All the Women in Automotive?</b><br></br> <br></br> In the automotive sector, there’s a workforce disparity.<br></br> <br></br> Look across all aspects of the industry – manufacturing, OEMs, and dealerships. There are many more women working in automotive now than even 10 years ago. However, that growth is less than adequate… <a href="https://www.automotivedigitalmarketing.com/video/tip-of-the-day-where-are-all-the-women-in-automotive"><br /> <img src="https://storage.ning.com/topology/rest/1.0/file/get/3247490627?profile=original&amp;width=240&amp;height=180" width="240" height="180" alt="Thumbnail" /><br /> </a><br /><b>Today’s Tip – Where Are All the Women in Automotive?</b><br /> <br /> In the automotive sector, there’s a workforce disparity.<br /> <br /> Look across all aspects of the industry – manufacturing, OEMs, and dealerships. There are many more women working in automotive now than even 10 years ago. However, that growth is less than adequate considering the employment statistics.<br /> <br /> According to Catalyst Knowledge Center information:<br /> <br /> • Women occupy 26.7% of the positions in the automotive manufacturing industry.<br /> • The participation rate for women in executive-level positions in vehicle manufacturing is 16.9%.<br /> • Barely more than 1 in 5 dealership employees are women.<br /> • Just 7.3% of those employed in automotive repair and maintenance positions are female.<br /> • Women of color are marginalized even further, making up just 8.9% of the manufacturing workforce and less than 3% of manufacturing management.<br /> Now, compare that with a very different statistic. Nearly two thirds (65%) of new car buyers are women!<br /> <br /> <b>It’s Time to Seek Parity</b><br /> <br /> The statistics might come as a surprise, but it’s true. With so many women purchasing the vehicles dealerships sell, why is it that so few women occupy positions in the auto industry?<br /> <br /> It’s completely feasible for a female car shopper to expect to interact with a female salesperson on the showroom floor. It may be more relatable, or a female may be less intimidating.<br /> <br /> And when more than half of new car buyers are women, doesn’t it make sense for a proportionate number of corporate-level executives to be of the same sex?<br /> <br /> It’s time for the automotive industry to more accurately reflect the demographic coming through the doors.<br /> <br /> And that’s the Tip of the Day.<br /> Why wait? Actively seek out women for new salesperson hires or service industry personnel. Encourage female co-workers to apply for promotions. Thanks for watching.<br /> <br /> <a href="https://www.centerforperformanceimprovement.com/">https://www.centerforperformanceimprovement.com/</a>