CPI Results's Videos (Automotive Digital Marketing) - Automotive Digital Marketing 2019-07-23T01:04:20Z https://www.automotivedigitalmarketing.com/video/video/listForContributor?screenName=2ajv422q7n3hs&rss=yes&xn_auth=no "Get Fit" Tip of the Day - 3 Productivity Tips For Extremely Busy People tag:www.automotivedigitalmarketing.com,2018-05-11:1970539:Video:662469 2018-05-11T11:54:28.304Z CPI Results https://www.automotivedigitalmarketing.com/profile/CenterforPerformanceImproveme <a href="https://www.automotivedigitalmarketing.com/video/get-fit-tip-of-the-day-3-productivity-tips-for-extremely-busy"><br /> <img alt="Thumbnail" height="180" src="https://storage.ning.com/topology/rest/1.0/file/get/3247492783?profile=original&amp;width=240&amp;height=180" width="240"></img><br /> </a> <br></br><a href="https://www.centerforperformanceimprovement.com/">https://www.centerforperformanceimprovement.com/</a><br></br> <br></br> Today’s Get Fit Tip – 3 Productivity Tips For Extremely Busy People!<br></br> <br></br> You run from meeting to meeting. Your inbox is over flowing with emails. You spend hours working at the dealership and still… <a href="https://www.automotivedigitalmarketing.com/video/get-fit-tip-of-the-day-3-productivity-tips-for-extremely-busy"><br /> <img src="https://storage.ning.com/topology/rest/1.0/file/get/3247492783?profile=original&amp;width=240&amp;height=180" width="240" height="180" alt="Thumbnail" /><br /> </a><br /><a href="https://www.centerforperformanceimprovement.com/">https://www.centerforperformanceimprovement.com/</a><br /> <br /> Today’s Get Fit Tip – 3 Productivity Tips For Extremely Busy People!<br /> <br /> You run from meeting to meeting. Your inbox is over flowing with emails. You spend hours working at the dealership and still don’t feel like you’ve made a dent in your to-do list… We’ve all been there or are there right now! Here are 3 tips to plan your attack for the day so you don’t let it run you!<br /> <br /> #1 Don’t Create a Massive To-Do List – Try a 1-3-4 to-do list. Plan one large task to get done, 3 medium-sized tasks, and 5 small tasks to get done each day. That’s it!<br /> #2 Time Blocking – Block out times in your schedule to check emails, respond, make calls, etc. Unless it’s extremely time sensitive for a response, don’t get stuck going down the rabbit hole of responding to emails when you have other things to get done on your schedule.<br /> #3 Outsource – When possible, ask for help with tasks! Yes, we all want to feel like superman in getting everything done and getting credit for it, but doing this can also lead to failure of not completing anything at all.<br /> <br /> By planning your attack on the day to keeping email from getting you down to dealing with those distractions that always seem to pop up, these 3 tips can help you get everything done as efficiently as possible so that you finally have time for other things (like, you know, sleep).<br /> <br /> And that’s the Get Fit Tip of The Day! Thanks for watching! Katie Mares - The Decision Maker tag:www.automotivedigitalmarketing.com,2018-05-10:1970539:Video:662244 2018-05-10T17:23:34.187Z CPI Results https://www.automotivedigitalmarketing.com/profile/CenterforPerformanceImproveme <a href="https://www.automotivedigitalmarketing.com/video/katie-mares-the-decision-maker"><br /> <img alt="Thumbnail" height="180" src="https://storage.ning.com/topology/rest/1.0/file/get/3247492768?profile=original&amp;width=240&amp;height=180" width="240"></img><br /> </a> <br></br><a href="https://www.centerforperformanceimprovement.com/blog/2018/5/1/katie-mares-a-series-on-the-decision-maker">https://www.centerforperformanceimprovement.com/blog/2018/5/1/katie-mares-a-series-on-the-decision-maker</a><br></br> <br></br> Most of us are aware of the disparity of female presence in dealerships.<br></br> <br></br> Only one in five employees are female. We… <a href="https://www.automotivedigitalmarketing.com/video/katie-mares-the-decision-maker"><br /> <img src="https://storage.ning.com/topology/rest/1.0/file/get/3247492768?profile=original&amp;width=240&amp;height=180" width="240" height="180" alt="Thumbnail" /><br /> </a><br /><a href="https://www.centerforperformanceimprovement.com/blog/2018/5/1/katie-mares-a-series-on-the-decision-maker">https://www.centerforperformanceimprovement.com/blog/2018/5/1/katie-mares-a-series-on-the-decision-maker</a><br /> <br /> Most of us are aware of the disparity of female presence in dealerships.<br /> <br /> Only one in five employees are female. We are also aware that the majority of decision-makers when purchasing a car are female, and that’s a huge disconnect. Ultimately, the car-buying experience is designed by men, delivered by men, for men.<br /> <br /> But why? Women hold 80% of the influence when purchasing a vehicle and 65% of buyers are women!<br /> <br /> Why do you want to take the time to create ways to tailor your Consumer Brand Experience to the female consumer? Of course, there’s the obvious: she’s the Chief Purchasing Officer in her home. But also, she is also your number one referral source.<br /> <br /> Carl Sewell, the author of ‘Customers for life,’ states that the lifetime value of a customer equates to $517,000. By not curating an experience for the female buyer, not only are you losing her lifetime value, you are also losing the potential of her referral network ... Tip of the Day - Choose a Trainer Who Guarantees Their Worth! tag:www.automotivedigitalmarketing.com,2018-05-09:1970539:Video:662123 2018-05-09T16:42:21.091Z CPI Results https://www.automotivedigitalmarketing.com/profile/CenterforPerformanceImproveme <a href="https://www.automotivedigitalmarketing.com/video/tip-of-the-day-choose-a-trainer-who-guarantees-their-worth"><br /> <img alt="Thumbnail" height="180" src="https://storage.ning.com/topology/rest/1.0/file/get/3247492867?profile=original&amp;width=240&amp;height=180" width="240"></img><br /> </a> <br></br><a href="https://www.centerforperformanceimprovement.com/">https://www.centerforperformanceimprovement.com/</a><br></br> <br></br> Today’s Tip – Choose a Trainer Who Guarantees Their Worth<br></br> <br></br> Automotive trainers aren’t always the most engaging bunch, are they? It’s usually session after session sitting in rows of chairs, sipping… <a href="https://www.automotivedigitalmarketing.com/video/tip-of-the-day-choose-a-trainer-who-guarantees-their-worth"><br /> <img src="https://storage.ning.com/topology/rest/1.0/file/get/3247492867?profile=original&amp;width=240&amp;height=180" width="240" height="180" alt="Thumbnail" /><br /> </a><br /><a href="https://www.centerforperformanceimprovement.com/">https://www.centerforperformanceimprovement.com/</a><br /> <br /> Today’s Tip – Choose a Trainer Who Guarantees Their Worth<br /> <br /> Automotive trainers aren’t always the most engaging bunch, are they? It’s usually session after session sitting in rows of chairs, sipping hotel coffee and eating day-old pastries. Their purpose is to invigorate the people in attendance – your staff – and to coach them in business practices, sales, and especially in customer interactions. But it’s often boring and, ultimately, ineffective.<br /> <br /> The alternative is the status quo. Just keep doing what you’re doing and, hopefully, your team will learn and develop on their own.<br /> <br /> Training is an Investment in People<br /> <br /> From the brand new valet to the Dealer Principal, from the subprime lender to the OEM district manager, professional development is necessary on a regular basis.<br /> <br /> People are prone to slipping into old habits, and growth happens when you’re uncomfortable.<br /> <br /> Professional training is an investment in your people, the team you entrust to interact with your customers and operate your company.<br /> <br /> So, to improve your team, financial investment is required.<br /> <br /> You want an engaging trainer that understands the automotive industry, from manufacturing to finance, from retail sales to fixed operations.<br /> <br /> From previous experiences, you’re likely aware that automotive trainers don’t usually guarantee their training. After all, how do you ensure that the information you provide is put to good use?<br /> <br /> The 100% Delight Guarantee<br /> <br /> There’s only one place you’ll get the promise of complete satisfaction. CPI is unlike any other, providing a complete 100% Delight Guarantee. If you don’t feel the training is worth every penny you’ve paid for it, simply return the training materials and receive a full refund on your training investment.<br /> And that’s the Tip of the Day.<br /> With the 100% Delight Guarantee, training from CPI is the only training you can receive that doesn’t cost a penny if you aren’t satisfied. Find out how we can help you grow your business!<br /> <br /> Thanks for watching. Tip of the Day - What “I’m Just Looking” Actually Means tag:www.automotivedigitalmarketing.com,2018-05-08:1970539:Video:662051 2018-05-08T15:39:22.810Z CPI Results https://www.automotivedigitalmarketing.com/profile/CenterforPerformanceImproveme <a href="https://www.automotivedigitalmarketing.com/video/tip-of-the-day-what-i-m-just-looking-actually-means"><br /> <img alt="Thumbnail" height="180" src="https://storage.ning.com/topology/rest/1.0/file/get/3247492935?profile=original&amp;width=240&amp;height=180" width="240"></img><br /> </a> <br></br><a href="https://www.centerforperformanceimprovement.com/">https://www.centerforperformanceimprovement.com/</a><br></br> <br></br> Today’s Tip – What “I’m Just Looking” Actually Means<br></br> <br></br> It takes a thick-skinned person to work in the retail automotive industry. Dealing with rejection is a normal part of life when you’re selling cars or… <a href="https://www.automotivedigitalmarketing.com/video/tip-of-the-day-what-i-m-just-looking-actually-means"><br /> <img src="https://storage.ning.com/topology/rest/1.0/file/get/3247492935?profile=original&amp;width=240&amp;height=180" width="240" height="180" alt="Thumbnail" /><br /> </a><br /><a href="https://www.centerforperformanceimprovement.com/">https://www.centerforperformanceimprovement.com/</a><br /> <br /> Today’s Tip – What “I’m Just Looking” Actually Means<br /> <br /> It takes a thick-skinned person to work in the retail automotive industry. Dealing with rejection is a normal part of life when you’re selling cars or manning the service drive.<br /> <br /> But being told “No” isn’t always a two-letter word.<br /> <br /> A salesperson who approaches a shopper on the used car lot will often hear “I’m just looking”. An F&amp;I manager hears “I’ll think about it” more often than they care to admit. At the service desk, “Maybe I’ll get it next visit” is one of the most commonly heard phrases.<br /> <br /> They’re All Objections<br /> <br /> When someone browsing the used car lot says “I’m just looking” to the salesperson who greets them, they are saying “we don’t need you yet”.<br /> <br /> It feels like a complete rejection, closing the conversation, but it’s really an objection. It leaves the opportunity to ask more questions like, “are there any vehicles you’d like to take a closer look at?” and “Can I help direct you to the vehicles that might fit your needs?”<br /> <br /> For the F&amp;I manager who has a non-committal car buyer in their office, and to the service advisor whose customer puts off maintenance until ‘next time’, it’s a slightly different objection: the customer hasn’t seen the value in the product.<br /> <br /> An opening still exists to expose the underlying concern and to expand on the product by asking an open-ended question such as “May I ask why you’d like to wait on this service?” Tip of the Day - How Do You Deal with Negative Online Reviews? tag:www.automotivedigitalmarketing.com,2018-05-07:1970539:Video:662088 2018-05-07T13:30:47.230Z CPI Results https://www.automotivedigitalmarketing.com/profile/CenterforPerformanceImproveme <a href="https://www.automotivedigitalmarketing.com/video/tip-of-the-day-how-do-you-deal-with-negative-online-reviews"><br /> <img alt="Thumbnail" height="180" src="https://storage.ning.com/topology/rest/1.0/file/get/3247492788?profile=original&amp;width=240&amp;height=180" width="240"></img><br /> </a> <br></br><a href="https://www.centerforperformanceimprovement.com/">https://www.centerforperformanceimprovement.com/</a><br></br> <br></br> Today’s Tip: How Do You Deal with Negative Online Reviews?<br></br> <br></br> You can do everything right for the customer, from the introductory handshake through to delivery and follow-up.<br></br> <br></br> Everything… <a href="https://www.automotivedigitalmarketing.com/video/tip-of-the-day-how-do-you-deal-with-negative-online-reviews"><br /> <img src="https://storage.ning.com/topology/rest/1.0/file/get/3247492788?profile=original&amp;width=240&amp;height=180" width="240" height="180" alt="Thumbnail" /><br /> </a><br /><a href="https://www.centerforperformanceimprovement.com/">https://www.centerforperformanceimprovement.com/</a><br /> <br /> Today’s Tip: How Do You Deal with Negative Online Reviews?<br /> <br /> You can do everything right for the customer, from the introductory handshake through to delivery and follow-up.<br /> <br /> Everything seems perfect…until they leave a scathing review online. It comes totally out of left field and catches you by surprise.<br /> <br /> Today’s retail industry sees it a lot.<br /> <br /> Shoppers complete their purchase with a smile on their face. Then, when they get home, they vent any misgivings or negative experiences with the rest of the world. Their online review I posted for everyone to see: your staff, your current clients, and any potential customers that check you out on the web.<br /> <br /> The term for it is e-thug. They are pleasant in public but love to air their grievances in front of everyone else online instead of with you directly.<br /> <br /> Not every negative review is from an e-thug; some are genuinely unhappy customers who want to tell their experience. Nonetheless, how you deal with negative reviews online is all about you, and nothing to do with the actual review poster.<br /> <br /> Don’t Ignore Negative Reviews<br /> <br /> Letting negative reviews stand without a response is like an admission of guilt, whether it’s an accurate review or not.<br /> <br /> There’s a way to turn that review into a positive light for anyone that sees it, and all it takes is a well-phrased response.<br /> <br /> • Acknowledge the poster’s feelings. Tell them you’re sorry they feel the way they do. Whether they’ve responded appropriately to their situation or not, how they feel doesn’t change.<br /> • Remain open and polite. Address the concern by name, whether it was poor service, high prices, or otherwise. A very specific response does wonders.<br /> • Offer an avenue to resolution. Request that the reviewer calls or visits someone specifically so their concern can be resolved.<br /> And that’s the Tip of the Day.<br /> Many customers are willing to look past negative reviews and see how you responded before making any decisions. And CPI has many effective tools to help you. Contact us today at (212) 763-0016 to learn more. Thanks for watching.