Automotive Digital Marketing

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Tony Guarnaccia
  • Male
  • Warwick, RI
  • United States
  • Big Fish Results
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  • Ray Lovett
  • Maureen Condon
  • Mike Brodeur
  • ADP Digital Marketing
  • Jennifer Ober
  • Josh Hixon
  • Jim Jensen
  • Michael K. Myers
  • Automotive Social Marketing
  • Bruce Gibson
  • Thomas Ieracitano
  • Pat Floegel
  • Haley Paglia
  • Charlie Bass
  • Ken Beam

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ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Big Fish Results
Warwick, RI
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
OEM Supplier, Dealership Supplier, Consultant, Advertising Agency, Technology Professional
Your Business Phone Number (country code - number)
YOUR Business Website URL (ie:
ADM is a Professional Network, describe: "Why should anyone do business with you?"
With over 15 years digital marketing experience working with thousands of small businesses as well as a dozen Fortune 500 companies, Tony Guarnaccia founded Big Fish Results to help dealers succeed online using the same digital marketing strategy, tools and techniques that are normally reserved for enterprise groups and OEMs. By leveraging a unique methodology to help businesses attract customers, lure prospects and haul in the catch, Big Fish drives results for dealers.
"What will YOU contribute to the ADM Community?"
Big Fish Results was founded by Tony Guarnaccia to help local businesses increase their visibility online using the same strategy, tools and techniques used by large enterprises. Prior to Big Fish, Tony was the Director of Search and Digital Advertising for Automatic Data Processing (ADP), a Fortune 500 company. He oversaw Paid Search Marketing (PPC), Search Engine Optimization (SEO), Display Advertising, Social Media Marketing, Reputation Management and Analytics for ADP Corporate, all Business Units, as well as the thousands of dealers, enterprise accounts and manufacturers contained within the ADP Dealer Services Division – clients include Ford Motor Company, AutoNation, Lithia Motors and the Herb Chambers Companies. In 2009, Tony’s team achieved the distinction of being recognized as the Google Adwords Reseller of the Year.
CAR DEALER or OEM Website you recommend (ie;
Social Media, Network or Blog site you recommend (ie;
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie;
YOUR Twitter profile, or one you recommend (ie;
YOUR Facebook Profile/Page
YOUR YouTube Channel, or one you recommend (ie;
Wordpress, Other
INTERNET LEAD Suppliers You are using now, or in the past
Not Applicable
Used Car Inventory Management Solutions You Have Used
Not Applicable

Tony Guarnaccia's ADM Blog

Big news for Automotive Social Media Marketing - Glam Buys Ning!

Posted on September 26, 2011 at 9:22am 0 Comments

I know a lot of us use the Ning social media platform to run our automotive communities.  What impact do you think Glam's purchase will have on you?


Glam Media, a women-focused online content and advertising company, has acquired social network creator Ning, in a large advertising and online media tie-up. Financial terms were not…


VW Helps Guys Get Dates

Posted on July 21, 2011 at 8:49am 0 Comments

Few guys will turn down a little extra help in the dating scene -- just like few car makers will turn down the chance to add some sex appeal to their brand. With their "Date Drive" project, Volkswagen is taking advantage of this natural partnership opportunity. They're helping guys out by loaning them a new car for first dates and then making it easy for others to follow the feedback of these test drivers. Everyone's a winner. The guys get a nice car for an evening and VW gets a lot of…


Clunkers Program Worked, Didn't Hurt Car Sales, Study Says

Posted on March 15, 2010 at 7:38pm 0 Comments

A new study concludes that last summer's government-funded "Cash For Clunkers" program didn't hurt car sales rates in future months, and in fact did just what it set out to do: get old, low-mileage cars off the road and stimulate auto sales in the U.S.

An analysis by Maritz Research refutes one of the main concerns over the Car Allowance Rebate Systems (CARS) program, usually called "Cash for Clunkers."…


Man Builds Detailed Model Cars From Discarded Aluminum Cans

Posted on December 4, 2009 at 10:38am 0 Comments

Meet Sandy Sanderson from New Zealand. Needing something to keep himself occupied after breaking his wrist in a motorcycle accident, he started building amazing model cars from discarded aluminum cans.

Read More

Bumblebee costume does actually ‘Transform’

Posted on August 22, 2009 at 11:34am 1 Comment

Check out this great viral video a dealership created! It's a bumblebee costume that actual transforms into a Chevy… Continue

Comment Wall (6 comments)

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At 7:42am on December 19, 2013,
Thomas Ieracitano


At 10:23am on September 16, 2011, Daymond Decker said…
Hey Tony! Thanks for the add. I hope all is well with you and yours.
At 9:13am on January 28, 2009, Nathan Scripps said…
Hey Tony... How was New Orleans?
At 12:28pm on August 4, 2008, Joseph B Antley; JB ANTLEY said…
Hey Tony,
Good to meet you, Joe.
At 9:45am on July 3, 2008, Ralph Paglia said…
We want to help you get more out being an ADM member...

It would be greatly appreciated and a very nice gesture to our community if you would take the time to upload a profile photo so our ADM members can associate an image, a face, a real human being with your name and ADM profile... I guarantee that you will get more out of ADM if people see you have uploaded a photo of yourself into your profile!

Go ahead, do it right now... Don't worry about what it looks like, as long as it looks like you, even on a bad day, our ADM members will know that you are a sincere and genuine person.

Thank you....
At 5:42pm on July 2, 2008, Ralph Paglia said…

Post a profile photo! Welcome aboard, anyways... It is great to see you here... I am in my home office working on some pretty boring stuff, and despite the fact that I should be doing something else, like expense reports, I just had to go online to see if there were any new Automotive Digital Marketing Group members for me to welcome.

I found out that I am way behind in greeting new ADM members.... Toil, Toil, Trouble and Boil! Both myself, and the rest of the 980+ member ADM family are happy to see you have joined our professional community.

Please take a moment to share some more information about yourself and your professional role. Links, blog postings, photos and videos are all appreciated.

Please note that you can upload documents into any blog post or forum discussion for ADM members to download. There are already hundreds of PowerPoints, Excel Spreadsheets, Word Doc's, PDF files and more... We would be thrilled to get you to upload a few of yours to share with the community.

It would be very nice if you would take the time to upload a profile photo so our ADM members can put a face with your name... I guarantee that you will get more out of ADM if people see you have uploaded a profile photo!

I love seeing yet another automotive professional and industry colleague like yourself join the ADM community... When I checked the membership section a moment ago, I was pleasantly surprised to see that we are now up to over 935 automotive sales and marketing professionals who have joined the ADM Community!

Amazing support from an amazing industry... Makes the aggravation of flying around the country with a guy sitting next to me who keeps sticking his elbow into my ribs, somehow worth it!

Thanks for helping us get to this critical mass of over 900 members. I am thrilled and delighted to see that you have joined our community... Welcome and THANK YOU!

We are looking forward to any best practices, guidance, tactics, files, photos and videos you are willing to share with us.

Also, you have full access to your very own blog web site within this community, so feel free to get into the swing of things and use this community as a means of sharing with associates, customers, clients and friends!

Ralph Paglia
cell: 1-505-301-6369

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

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