Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
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Ryan Gerardi
- Male
- Chicago USA
- United States
- AutoConversion
- ADM Blog Posts (6)
- ADM Discussions (4)
- ADM Events
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- Automotive Marketing Community Photos (2)
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Ryan Gerardi: Sales, Marketing, and BDC
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- AutoConversion
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- Dealership Solution Provider, Dealer Advertising Association - Tier 2, Consultant, Advertising Agency, Marketing Services Provider, Technology Professional
- Your Business Phone Number (country code - number)
- 1-708-277-9631
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My focus is on being a steward to auto dealers and providers embracing the latest trends in digital media, marketing, advertising, data, and technology. I do this not only through through coaching, training, and speaking but also by offering up sales, marketing, and biz dev efforts with a pay-for-performance approach.
Specialties include: Automotive Internet Sales and Marketing, BDC, CRM, Customer Conquest, Acquisition, and Retention through Multi-Channel approaches such as Email Marketing, Social Media, Paid Media, Direct Mail, Blog Marketing, SEO, Online Reputation Management, Live Chat.
In 2001 I got started in the Auto Industry with HomeNet Auto, assisting thousands of dealers with online vehicle merchandising.
In 2005 I got in to Auto Marketing and Customer Data, helping to create CRM initiatives for BZ Results.
In 2007 I launched AutoConversion and got in to Automotive Blog Marketing, SEO, and Social Media.
2008: Launched my first podcast series called the Automosphere.
2009: Began conducting marketing education in the form of webinars.
2011: Began experimenting with Google+ and Hangouts.
2012: Began producing On Air broadcasts.
2013: Began concentrating on Reputation Marketing.
2014: Began working with Big Data and Customer Insights to help dealers with Customer Conquest, Acquisition, and Retention.
2015: Began working incorporating BDC and Live Chat Engagement for lead generation purposes and personalizing the customer experience.
- "What will YOU contribute to the ADM Community?"
- Will engage with ADM members, build and deepen relationships, produce and share original conent.
- CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
- http://jeep.com
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- http://https://plus.google.com/u/0/communities/104322621800325974222
- YOUR Twitter profile, or one you recommend (ie; twitter.com/ADMcommunity)
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- http://www.youtube.com/channel/UCNNcV2PtAeYpwVyh4SBfqPg?sub_confirm...
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Ryan Gerardi's Photos on ADM
Ryan Gerardi's ADM Blog
VIDEO: Tier 4 Marketing Featuring ADM's Own Ralph Paglia
Posted on May 8, 2018 at 10:30am 3 Comments 1 Like
Enjoy the Video
Been a while since I blogged here, but with Ralph making his first appearance on our show last week, it only seems right that I share the video here. …
ContinueHow to Effectively Market Your Vehicles Using Text Messaging
Posted on December 28, 2015 at 9:00am 0 Comments 0 Likes
These days, if you’re not incorporating mobile effectively in your lead generation strategy then you simply don’t have one. Even if your website is great and your social media activity is working, you’re missing out on a large chunk of the market if you’re ignoring SMS lead generation.
In a recent post I published, a case study is highlighted which focuses on how one dealer has generated more high-quality leads at a…
ContinueHow to Suck at Social Media
Posted on February 22, 2013 at 1:00pm 3 Comments 10 Likes
Everywhere you turn these days there are tips, tricks, best practices and how-to material that explains what it takes to make your dealership successful in this new space.
But in the end, they all say the same thing don't they?
In response to this, I am sharing with you what my new team put together over at SOCIALDEALER. It's a Prezi called …
ContinueQuality Content Will Be a Challenge for Dealer.com's Social Relationship Manager Software
Posted on March 24, 2011 at 11:44am 0 Comments 0 Likes
Continue
Need sales brochure for 2008 Mercedes-Benz E350
Posted on February 3, 2010 at 12:57pm 2 Comments 0 Likes
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St. Louis event was fantastic. We're still crunching all the data but we had about 500 people out that day running around St. Louis interacting with sales people from the dealership and some of their vehicles.
Check out a couple links that will show you the event.
http://vimeo.com/13455549
http://jaywolferacefortheride.com
http://scvngrblog.com/2010/07/regional-promotions-heads-to-st-louis/
Looking forward to hearing what your dealerships thought!
We're already working with a couple dealerships to leverage our location based service (http://jaywolferacefortheride.com) and I'm more interested in learning how others are leveraging Foursquare as a tool to drive sales or customer engagement.
If you have a minute to chat on the phone would love to talk!
Cort
I just signed up for the Webinar on Thursday, April 1 but noticed I have a conflict. Is it going to be archived for those that missed?
Thanks,
Brian
InfluencerMarc Rubino said…
BTW - Do you know of anyone that is using Twitter as a marketing tool with any success?
Yes, I am back in Philly working for SelectQu/DataCube - feels good to be home. Although I must say Nashville is a great place to live - as long as you can live without good pizza and rolls. :-)
We will have to do lunch soon.
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