"David, I could easily imagine an OEM, or several, putting money into a Tier 3 Co-Op reimbursement program for several reasons. Besides being a successful way to take market share, an OEM Tier 4 Program would also establish standards and practices…"
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Ryan Gerardi
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Ryan Gerardi: Sales, Marketing, and BDC
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Ralph Paglia commented on Ryan Gerardi's blog post VIDEO: Tier 4 Marketing Featuring ADM's Own Ralph Paglia
Ryan Gerardi commented on Ryan Gerardi's blog post VIDEO: Tier 4 Marketing Featuring ADM's Own Ralph Paglia"David long time brother. Are you suggesting a co-op where the OEM and dealer support T4? Is there nothing like this now?"
David T. Gould commented on Ryan Gerardi's blog post VIDEO: Tier 4 Marketing Featuring ADM's Own Ralph Paglia"Tier 4 marketing is a win, win and win for salespeople, dealerships and customers. I believe official manufacturer recognition of Tier 4 could change the entire automotive sales industry. (is it such a far stretch to imagine co-op, manufacturer and…"
Ryan Gerardi's blog post was featuredVIDEO: Tier 4 Marketing Featuring ADM's Own Ralph Paglia
Enjoy the VideoBeen a while since I blogged here, but with Ralph making his first appearance on our show last week, it only seems right that I share the video here. If you know Ralph, you know that he refers to the idea of personal branding for auto sales professionals as 'Tier 4 Marketing' and that he believes this will be of growing importance in the years to come as things evolve. This is a preview of our live broadcast from May 2, 2018 with Ralph Paglia. For the complete show,…See More
Ryan Gerardi posted a blog postVIDEO: Tier 4 Marketing Featuring ADM's Own Ralph Paglia
Enjoy the VideoBeen a while since I blogged here, but with Ralph making his first appearance on our show last week, it only seems right that I share the video here. If you know Ralph, you know that he refers to the idea of personal branding for auto sales professionals as 'Tier 4 Marketing' and that he believes this will be of growing importance in the years to come as things evolve. This is a preview of our live broadcast from May 2, 2018 with Ralph Paglia. For the complete show,…See More
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- Connect with and follow me for a unique experience.
My focus is on being a steward to auto dealers and providers embracing the latest trends in digital media, marketing, advertising, data, and technology. I do this not only through through coaching, training, and speaking but also by offering up sales, marketing, and biz dev efforts with a pay-for-performance approach.
Specialties include: Automotive Internet Sales and Marketing, BDC, CRM, Customer Conquest, Acquisition, and Retention through Multi-Channel approaches such as Email Marketing, Social Media, Paid Media, Direct Mail, Blog Marketing, SEO, Online Reputation Management, Live Chat.
In 2001 I got started in the Auto Industry with HomeNet Auto, assisting thousands of dealers with online vehicle merchandising.
In 2005 I got in to Auto Marketing and Customer Data, helping to create CRM initiatives for BZ Results.
In 2007 I launched AutoConversion and got in to Automotive Blog Marketing, SEO, and Social Media.
2008: Launched my first podcast series called the Automosphere.
2009: Began conducting marketing education in the form of webinars.
2011: Began experimenting with Google+ and Hangouts.
2012: Began producing On Air broadcasts.
2013: Began concentrating on Reputation Marketing.
2014: Began working with Big Data and Customer Insights to help dealers with Customer Conquest, Acquisition, and Retention.
2015: Began working incorporating BDC and Live Chat Engagement for lead generation purposes and personalizing the customer experience.
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Ryan Gerardi's Photos on ADM
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VIDEO: Tier 4 Marketing Featuring ADM's Own Ralph Paglia
Posted on May 8, 2018 at 10:30am 3 Comments 1 Like
Enjoy the Video
Been a while since I blogged here, but with Ralph making his first appearance on our show last week, it only seems right that I share the video here. …
Continue How to Effectively Market Your Vehicles Using Text Messaging
Posted on December 28, 2015 at 9:00am 0 Comments 0 Likes
These days, if you’re not incorporating mobile effectively in your lead generation strategy then you simply don’t have one. Even if your website is great and your social media activity is working, you’re missing out on a large chunk of the market if you’re ignoring SMS lead generation.
In a recent post I published, a case study is highlighted which focuses on how one dealer has generated more high-quality leads at a…
Continue How to Suck at Social Media
Posted on February 22, 2013 at 1:00pm 3 Comments 10 Likes
Everywhere you turn these days there are tips, tricks, best practices and how-to material that explains what it takes to make your dealership successful in this new space.
But in the end, they all say the same thing don't they?
In response to this, I am sharing with you what my new team put together over at SOCIALDEALER. It's a Prezi called …
Continue Quality Content Will Be a Challenge for Dealer.com's Social Relationship Manager Software
Posted on March 24, 2011 at 11:44am 0 Comments 0 Likes
Earlier this week Dealer.com held a webinar to introduce its new Social Relationship Manager tool, or SRM. I was not able to attend but I did spend some time on an in-depth review of it here on ADM the other day by Brian Pasch, who has a knack for breaking things like this down in to its components.…
Continue
Continue
Need sales brochure for 2008 Mercedes-Benz E350
Posted on February 3, 2010 at 12:57pm 2 Comments 0 Likes
Hey Benz dealers. Curious if you know how I might obtain the original sales brochure for the 2008 E350. Got a customer that asked me today if we have one lying around and we don't, so curious if any Benz dealers here might. I know it's a long shot, but if have one or can lead me to one that would be great. Thanks, RG.
Comment Wall (17 comments)
- At 10:15am on August 17, 2010,
Anirban Das said… - Hi,Rayan, Your skype id is not working 'yhurg'
- At 2:42pm on July 19, 2010,
Cort Johnson said… - Ryan, thanks for the note!
St. Louis event was fantastic. We're still crunching all the data but we had about 500 people out that day running around St. Louis interacting with sales people from the dealership and some of their vehicles.
Check out a couple links that will show you the event.
http://vimeo.com/13455549
http://jaywolferacefortheride.com
http://scvngrblog.com/2010/07/regional-promotions-heads-to-st-louis/
Looking forward to hearing what your dealerships thought!
- At 2:37pm on June 22, 2010, Cort Johnson said…
- Hey Ryan, thanks for the comment.
We're already working with a couple dealerships to leverage our location based service (http://jaywolferacefortheride.com) and I'm more interested in learning how others are leveraging Foursquare as a tool to drive sales or customer engagement.
If you have a minute to chat on the phone would love to talk!
Cort
- At 8:32am on March 30, 2010,
Brian Hasenbauer said… - Hi Ryan,
I just signed up for the Webinar on Thursday, April 1 but noticed I have a conflict. Is it going to be archived for those that missed?
Thanks,
Brian
- At 12:06pm on January 31, 2010,
Eric Miltsch said… - Hey Ryan - saw that last post; unfortunately - that's not my area of expertise...not much help w/that one,.
- At 7:01pm on August 22, 2009,
InfluencerMarc Rubino said… - In today’s competitive marketplace, successful online marketing can make or break your dealership. So don’t settle for mediocrity, partner with REDLINE and know that you’re working with the best in the business!
- At 10:21am on March 28, 2009,
Rob Fontano said… - Thanks, I already scheduled it. I will register Mon.
- At 4:55am on February 9, 2009,
Mark Dubis said… - Glad to help. We just need to make things easy for our readers.
- At 11:37am on September 29, 2008,
Patrick Workman said… - Good to hear from you. I recently moved from Seattle to our Dealer.com HQ in Burlington, VT to be closer to the mothership on a day-to-day basis. Really having a great time. Are you going to either Digital Dealer or JD Power? Look me up if you're there.
BTW - Do you know of anyone that is using Twitter as a marketing tool with any success?
- At 12:06pm on September 11, 2008,
Rita Marie Oruska said… - Well hello there to you too stranger. I hope all is well and life is treating you good!
Yes, I am back in Philly working for SelectQu/DataCube - feels good to be home. Although I must say Nashville is a great place to live - as long as you can live without good pizza and rolls. :-)
We will have to do lunch soon.
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