Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
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Recent Federal Trade Commission (FTC) crackdowns against dealerships have drawn attention to the changing dynamics of automotive advertising. While FTC interventions have caused turmoil for some, most auto dealers don’t buy into running too good-to-be true ads. Some dealers even pride themselves on being straight with their customers.
The challenge for these dealers now lies with…Continue
More and more companies are using online videos to establish their brand name and to promote their products and services. With YouTube alone registering two billion video views a day, turning your back to the idea of online videos can be quite disastrous to your business.
As a car dealer, you need to capture your prospect’s attention and persuade them to deal with you when he or she trades in or buys a vehicle.
Some companies engaging in e-commerce have the Field of Dreams complex, thinking if they build an adequate online presence, online consumers will come in droves. In reality, the key to a successful online sales strategy goes beyond digital infrastructure and involves active engagement with potential buyers.…Continue