Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
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Mike Gorun
- Male
- San Ramon, CA
- United States
- Performance Loyalty Group, Inc
- ADM Blog Posts (256)
- ADM Discussions (11)
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Mike Gorun's ADM Discussions
Do you think sales will increase in 2013
Started Jan 8, 2013 0 Replies 0 Likes
From Moody’s to Edmunds to R.L. Polk, many auto industry experts have predicted a positive but “scaled back” rate of growth for 2013. Do you anticipate more vehicle sales or fewer sales than 2012,…Continue
How important is brand loyalty to creating customers who are loyal to your dealership?
Started Nov 6, 2012 0 Replies 1 Like
A recent article in Automotive News (http://bit.ly/SLipNy) cites a brand loyalty study conducted by Experian Automotive. Toyota has re-captured the top spot in U.S.…Continue
Tags: LoyaltyTrac, UltraCare, MediaTrac, program, loyalty
Which group of customers provides a greater return, new or existing?
Started this ADM discussion. Last reply by Ralph Paglia Oct 23, 2012. 1 Reply 1 Like
Businesses grow either by new customer acquisition or by getting more business from their existing customers. For postcard mailings, advertising and even online marketing, many experts say a 1%…Continue
Tags: MediaTrac, LoyaltyTrac, retention, programs, loyalty
If You Want More Loyal Customers, Be Sure To Offer Savings & Rewards
Started Oct 9, 2012 0 Replies 0 Likes
Americans are participating in customer loyalty programs more than ever, and their primary motivation is to save money, according to a recent survey conducted by Polaris Marketing Research Inc. More…Continue
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Mike Gorun's ADM Profile page
ADM Profile Information
- REQUIRED: Name of Your Dealership, Business or Organization:
- Performance Loyalty Group, Inc
- REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
- Dealership Solution Provider, Marketing Services Provider
- Your Business Phone Number (country code - number)
- 925-415-1300
- YOUR Business Website URL (ie: www.KenGrodyFord.com)
- http://www.performanceloyalty.com
- ADM is a Professional Network, describe: "Why should anyone do business with you?"
- We're proven experts in building customized frequency and relationship marketing programs. We help our clients gain, retain, and increase profitability of their existing customers.
- CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
- http://nissanancira.com
- Social Media, Network or Blog site you recommend (ie; www.AutomotiveSocial.com)
- http://www.autodigitalmarketing.com
- INVENTORY MERCHANDISING or Classified Listing site you recommend (ie; www.Cars.com)
- http://www.cars.com
- YOUR Twitter profile, or one you recommend (ie; twitter.com/ADMcommunity)
- http://www.twitter.com/MediaTrac
- YOUR Facebook Profile/Page
- http://https://www.facebook.com/PerformanceLoyaltyGroup
- YOUR YouTube Channel, or one you recommend (ie; youtube.com/AutoDigitalMarketing)
- http://www.youtube.com/autodigitalmarketing
- Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
- Not Applicable
- INTERNET LEAD Suppliers You are using now, or in the past
- Not Applicable
- DEALER MANAGEMENT SYSTEMS (DMS) You use
- Not Applicable
- Used Car Inventory Management Solutions You Have Used
- Not Applicable
Mike Gorun's ADM Blog
Is Digital Retailing Really a Good Thing for Dealers?
Posted on March 27, 2018 at 6:07am 0 Comments 0 Likes
The buzz today among vendors in the automotive industry is all about making the car buying transaction faster and more convenient for the consumer. I get it. Consumers think it takes too long to buy a car, so technology companies are inventing ways to trim down that transaction time. Sure, it may make car buying an easier and more convenient experience for consumers which,…
Rewards Programs Mean More than Just Rewards
Posted on March 20, 2018 at 6:30am 0 Comments 1 Like
Rewards programs are indisputably a staple in common society. Most retailers have them and consumers have come to expect them.
The problem is that most retailers view rewards programs as an expense, rather than a revenue generator. Sure, there are discounts and other…
ContinueA PERFECT example of the Trifecta that Creates Loyalty
Posted on March 13, 2018 at 6:54am 0 Comments 0 Likes
The never-ending question is… what does it take to earn customer loyalty? Of course, the answer changes all the time and that is what makes loyalty so confusing and difficult.
As technology continues to develop and improve, consumers have more access to information and aggressively compare prices and services. Businesses are constantly on their feet scrambling…
ContinueBeing Real: The Fastest Way to Earn Customer Loyalty
Posted on March 6, 2018 at 6:44am 0 Comments 0 Likes
Today’s consumers are fickle beings. It’s much harder to keep their loyalty than ever before. And, while it may take years to earn loyalty from a single customer, it could take only minutes to lose it. Your dealership can do everything in its power to earn and keep a customer – from loyalty programs, to amazing customer service and luxury amenities. But, there is one basic…
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FREE WEBINAR: Three Top Dealers Share Their Proven Digital Retailing Strategies
September 19, 2019 from 12pm to 1pm – https://digitalairstrike.com/Top-Dealers-Share-Their-Proven-Digital-Retailing-Strategies
0 Comments 1 Like -
FREE WEBINAR: You’re On the Clock. Top Tips for Responding Better and Faster
October 10, 2019 from 12pm to 1pm – https://digitalairstrike.com/webinars/top-tips-to-responding-better-and-faster
0 Comments 1 Like -
Buying A Used Car: Your Complete Guide
January 17, 2020 to January 18, 2020 – Colorado
0 Comments 1 Like
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