Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
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A car is a tool, and a well-designed car is one in which every element of the design process has been directed toward making the car as effective as possible at doing what it is designed to do. For some vehicles, this means beefing up towing power or off-road capability; for others, it means maximizing hauling space; for others still, comfort and luxury are…Continue
Car buyers may feel that they are in over their head when it comes to buying a new vehicle. Sure, many of you have an idea of how you want your dream car to look and feel, but you're living in a new age where the laundry list of technical specs offered in luxury cars can read like a foreign language. How can consumers be sure that they're getting the best deal…Continue
It’s time to cut the cord. Your little kid is all grown up, and now it’s time to look forward to all the great things graduation brings in a young graduate’s life. It is a proud moment and a bittersweet one at the same time, and it’s right around the corner here in Toronto.
Ideally, you want to offer up the best gift possible, one befitting of the milestone (or one that hands down one-ups graduation day all by itself). Whether your high school grad is sailing off to college,…Continue
Cars are some of the most ubiquitous machines on the planet; you’d be hard pressed to find someone living in suburban, rural, or inner-city areas that does not or has not owned one at some point in their adult life. What’s different about being a car salesperson though, is that they do very little prospecting and every single one of them needs to know…Continue