Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Women’s #1 Digital Destination is Your Website | 7 Ways to Engage

An estimated 8.2 million new cars will be bought by women this year.

It is critical that dealers’ websites cater to this substantial segment of the market.

The good news? The #1 digital resource women report using first is their local dealership’s website. In our 2017 US Women’s Car Dealership Report, 76.3% of women said it was “helpful or informative.”


7 Ways to Attract More Women Buyers:

1. Create a community/ lifestyle page, and use them to highlight your vehicles within various social and lifestyle settings.

2. Include online games in your social media platforms and link them back to your website, where users can collect prizes.
3. Create “how-to” videos for women and post them on your website and on YouTube. Focus on the owner experience.
4. Fill your website with lifestyle photos featuring diverse women and families.
5. Create engaging content that highlights the various stages of the vehicle-ownership experience.
6. Create women-centric ads that speak to what matters to women. Differentiate your dealership from the rest of the pack.
7. Highlight current dealer reviews from women, for women.

For example, here is the dealer’s customized Women’s Car Guide that provides educational + engaging content to leads, guests and clients. It builds trusts, has women stay on your site longer, and demonstrates you care.

  • Reviews are integrated
  • Mobile platform is available

Women's Car Guide

Another Example:

Views: 97

Tags: car, cars, certified, dealers, dealership, dealerships, women,


Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

William B. Terry
Rated by Super Lawyers

loading ...

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......



ADM Professional Services
Phone Consultation
Topic or Issue:

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2020   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service