Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
If you want to be successful, many experts and life-hackers say you should:
Whew. That’s a lot to accomplish before 8 am.
I’m not sure when the dogma of morning routines began to spread, but suddenly, these mile-long checklists are everywhere — especially in the startup world.
Routines can be great, but I think there’s a misplaced emphasis on morning.
Everyone has different peak hours. If you want to enhance your productivity, it doesn’t matter whether you’re a morning person or a night owl, or if you go for a run at 6 am or 6 pm.
Harnessing your prime time can supercharge your productivity. You’ll be more effective and avoid wasting precious time and energy.
Tackling the most important, most strategic work during my prime time enables me to stay motivated, make steady progress, and avoid feeling overwhelmed.
Most importantly, I still love what I do.
When I harness my peak hours, I’m excited to go to the office every day — and I want the same for you.
Scientists have long studied the body’s natural cycles, or chronobiology.
You’ve probably heard of circadian rhythms, which affect our sleep and waking cycles, body temperature, and hormone levels.
In the average workday, however, we’re dealing with the peaks and valleys of ultradian rhythms, which run in 90–120-minute cycles. Ultradian rhythms explain why you can start a task feeling excited and alert, then two hours later, you’re checking Instagram and hunting for snacks.
Energy peaks and dips are normal (and unavoidable), so it’s important to map your own rhythms and work with them, instead of against them.
Filling in productivity spreadsheets and energy maps might sound tedious, but you’ll quickly see patterns.
You can throw out anomalies, like a sleepless night or a nasty cold, but you’ll soon know your cycles — and how to capitalize on your prime time.
A morning routine that works for a productivity guru won’t always work for you.
Take me as an example. Every morning, I eat a light breakfast and meet with my personal trainer. It doesn’t matter whether I’m feeling motivated or not; I show up and follow his orders.
About 20 minutes into the workout, I get a surge of energy. My blood is pumping and I’m working hard not to drop the kettlebell on my foot. I’m awake.
When my hour of benevolent torture is complete, I shower and drive to the office. I grab some coffee and get down to work.
Honestly, it’s one of my favorite moments of the day. I feel so fresh and alert. I’m happy to be in the office, and my creativity is at its peak.
This is my prime time, so here’s what I do next:
I open a blank document and start writing about a problem I want to tackle that day or something that’s on my mind. It often begins as an incoherent stream-of-consciousness, but after about five minutes, I start to develop new ideas. I find clarity in the chaos.
I write for as long as I can, then transform the document into a usable format. It could be an email draft, meeting notes, discussion points, slideshow or a presentation for our team. I work this way for about two hours — and it’s the most productive part of my day.
According to Stephen Covey, this kind of intentional writing is one way to sharpen the saw. Instead of struggling with dull tools, Covey says we should spend more time sharpening the saw. When it’s time to cut, you’ll finish the task with efficiency and precision.
My prime time happens to be in the morning, but yours might be at noon or 7 pm. And maybe you renew your energy with a coffee date or an afternoon yoga class.
Do whatever you can to seize that prime time and make the most of it.
Entrepreneur and investor Paul Graham say most positions require one of two different working styles: the manager’s schedule and the maker’s schedule.
“The manager’s schedule is for bosses. It’s embodied in the traditional appointment book, with each day cut into one-hour intervals.
You can block off several hours for a single task if you need to, but by default you change what you’re doing every hour.”
Writers, programmers, designers, and other creatives need a maker’s schedule, which divides time into half-day units, at minimum.
As you’ve probably experienced, it’s tough to write or code or think in a one-hour block — especially if you have meetings on either side of that hour.
Overscheduling a maker can crush their entire day. It breaks time into unusable chunks and, as Graham explains, that kills productivity:
“If I know the afternoon is going to be broken up, I’m slightly less likely to start something ambitious in the morning.
I know this may sound oversensitive, but if you’re a maker, think of your own case.
Don’t your spirits rise at the thought of having an entire day free to work, with no appointments at all? Well, that means your spirits are correspondingly depressed when you don’t.”
I’ve given this a lot of thought. Founders, entrepreneurs and CEOs are both makers and managers. You need to meet and collaborate with employees, contractors or suppliers, and you need to think strategically.
If you’re a technology or content-based founder, you may also need time for hands-on work.
It comes down to the word “build.” When you’re “building a business” or “building a team,” you’re operating as a maker.
That’s why I split my day in two. During those early hours after the gym, I work like a maker. By later morning or after lunch, I’m back to having meetings and working like a manager.
After all, prime time is your secret weapon. Use it wisely and I suspect your productivity will soar.
Please let me know how you use your prime time. I’d love to hear more.