Automotive Digital Marketing

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Why Car Dealerships Should Use Sales Funnels

To get your prospects to buy it is crucial that you make your website offers easily accessible and using funnels is the way to go about it.

Funnels are set of web pages that help the visitor trying to access your site by guiding them through step-by-step processes on how to do it.

Funnels are intended to reduce the difficulties the customers may face when trying to reach a website offer and do not find pages.

This funnelling may also improve your SEO rankings by increasing the time people spend on your website, and the reduced amount of “bounces” from your site.

Do you know how your site looks to search engines? You may check SEO ranking with a free SEO Audit here -> 814 Interactive Automotive SEO.

Do Sales Funnels Work??

Did you know that it costs McDonalds $1.91 in advertising to get you into the drive through...?

And when they sell you a burger for $2.09... they ONLY make $0.18... :(

But... when they upsell you fries and a coke for $1.77 more... they make (and more importantly keep $1.32 profit)...  

Yes, 8 times the profit of the initial sale!

Pretty cool, don't you think? 

But... what does that have to do with you?

Well, If you're like most people who sell stuff online...

You setup a website, and you started selling your product...

But just like McDonalds... even if people are buying it...

After your advertising costs, you're probably not left with enough to even cover your hosting bills. :(

And that's when you realize... that if you want to make it online, you can't sell from a flat website...

You need to do what McDonalds did, and setup a sales funnel... 

But instead of having people go through a drive-in window...

Online they go through a "capture page" where you can gather their contact information and follow up with them through email...

Then instead of selling them a burger, you have a sales page created to sell your initial product...

And while you're probably not going to offer your customers fries and a coke...

You could upsell them on things you offer… like financing, service, parts, etc.  And the best part, is anyone from your team can make the funnels and the edits… because it’s that easy to use.

This is what we call a "Sales Funnel"

Where website visitors can come in the top...

And cash comes out the bottom...

You have seen it work at McDonald's, you have seen it work on Amazon... and you KNOW it will work for you.

Want to see a quick demo to see how it works?  

Watch this quick video here to see how it works.

After you watch the video, you can get a FREE 2 week trial account too.

 

Will It Work For My Dealership?

As we mentioned above, a sales funnel is a useful tool that can help you get more new customers from your dealership website by providing relevant and appealing pages, as well as a simple to follow funnel that takes them from A to Sale.

Stop wasting advertising dollars sending people to your home page and having no established path for them… show them where you want them to go, and make more money while doing it.

Views: 32

Tags: Car, Dealerships

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