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I always try to keep this community up to date with the latest search trends and changes in Google. We have been noticing some interesting "summary" pricing results on certain search queries that include automotive classified websites.
If you look at the search results shown below, Google is pulling out VDP data, and summarizing this data is the SERP. We have a good idea why this is happening but the answers would be premature to publish at this time.
If this a result of "micro-tagging"? We think Not.
As Google evolves, is this a snippet of what is to come in the future? Will Google provide VDP summaries in search results that would negatively impact search traffic to Cars.com, Autotrader.com, or EveryCarListed.com?
It is too early to say, but I wanted to remind everyone that we will be keeping an eye on this and will post members on future changes.
What do you have to say about these enhanced SERP results? Share your thoughts.
And just a reminder that in October, dealers who register for the Digital Marketing Strategies Conference (DMSC) will save $300 per person on conference registration. Rooms are $69 per night. If you want the competitive edge and first to market strategies, send a few people to the conference.
Detail on the conference can be found at: http://www.digitalmarketingstrategies.org
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