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A few years ago Internet Marketing was pushed as the next big thing, and now it is pushed as the ONLY thing. It is supposed to be the land where perceptive entrepreneurs, single moms and teenagers are able to make millions with just an idea, businesses will flourish automatically, and customers will be scrambling for their product or service. I am here to tell you that it takes more than just an idea and more than just hard work to be successful at Internet marketing. Marketing on the Internet is a skill that takes time to develop. It is not a skill like learning how to play the guitar but it is a mental skill, where you have to recognize marketing opportunities and how to interact with your customer base online.
You have to learn how to think about marketing and how it applies to the internet. There are also key concepts that you must understand such as chasing traffic, marketing to people when they want to buy and creating rapport with your audience.
Before you start an internet marketing campaign, you need to know who your ideal customer is. What do have for sell, where do people who need your product hangout on the internet, and what problems do they have?
Before you can make one penny from the internet, you need to know the answer to those questions.
Next you need to know what internet marketing is because it really is just an umbrella term. Online marketing can be video marketing on YouTube, it can be social media based marketing via LinkedIn, Twitter, Facebook, Pinterest or any combination of those with sprinkling of a dozen or two more.. Online marketing is also search engine optimization and trying to drive people to your site via articles and link building.
Online marketing can also be paying for ad space via Google Adwords or buying banner on websites. You can even buy ads on LinkedIn, Twitter, Facebook, etc. Internet marketing composes of all of these different places and style of marketing. You can try them all or maybe should specialize in one form of marketing.
There is a ton of money to be made on the Internet but it is far from easy. It is my opinion that some of the best Internet marketing is using it a long with your other traditional media to build your brand and build a relationship with your customers. When consulting with businesses, we always discuss all media and how it will interact with everything else, holistic approach to your marketing and sales will make you stand out from the rest of pack, and give you more bang for your marketing buck.
What is different about today's consumer should reflect in your marketing strategy. Today's consumers are more knowledgeable, they have Google, Yahoo, and Bing and they are mobile. Within grasp at all times is their ability to learn everything about your product or service, you have to engage them to capture their wants, needs, and loyalty.
People are more likely to buy from people they trust and I believe that is the most important thing that we have to remember about Internet Marketing. We have all these outlets to use to build rapport such as social media and few companies are using them in the right way.
In closing, Internet marketing forces you to change the way you think about customer and business relationships. Companies and individuals who can create trust will make the most money and will have more repeat customers. There are many facets to Internet marketing from article writing, to paying for ads, to social media and video marketing. Dig to find out who your client is, what they are doing online, and how are the doing it, focus on a holist approach, understand that it takes time and consistency, be willing to adapt as things change, and success will be yours.
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