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Visual Content Plays a Vital Role in Getting the Right Readers to Your Blog

The written word is a powerful means of marketing to a mass amount of people.

The tricky part is in grabbing the attention of those people to click-through to read the content on your blog. Visual content plays a vital role in getting the right readers to your blog and making your written word come to life.

Blogging is not a new concept and neither is the idea of adding images to your blog posts, but the importance of doing both may surprise you.

According to Wordpress, users produce approximately 56 million new posts each month. That is a lot of content for readers to choose from, so how are you ensuring that your blog post stands out? Here’s where visual content comes into play.

Visual content is an important aspect of social media storytelling, which includes the images associated with blog posts. It is interesting to know that colored visuals increase people's willingness to read a piece of content by 80%.

We are all guilty of clicking on an article that came through our social news feeds due to the graphic. Although the title might have been interesting and the content was worth the read, it was the image that initially grabbed our attention.

The image is where the story begins. By peeking people’s curiosity through visuals, you entice them to want to learn more.

Thus, it is important to make sure that the content you produce includes visuals. With that said, the visuals need to have relevancy to the content you are writing about in your article. Never include an image for the sake of having an image.

Yes, it is important to capture people’s attention from the visuals you use in your blog post, but never use one for this reason alone. Ensure that you are getting the right readers to your blog by applying relevant images to your article.

Content with relevant images gets 94% more views than content without relevant images.

Let’s face it, writing blog posts takes up a good chunk of your time and is why you should be placing high significance on getting the right readers through relevant images.

Taking the time to find relevant visual content helps in making sure that the time and effort you placed in writing valuable content doesn’t go to waste.

Think strategically when choosing an image for your blog post. It may take up a little bit more of your time to find the right image, but it can make all the difference in getting the right readers to your blog.

Views: 186

Tags: attracting the right audience, blogging, blogging tips, content creation, content marketing, storytelling, visual content, visual storytelling


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