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VINSOLUTIONS® ANNOUNCES CLOSING OF HAYSTAK DIGITAL MARKETING ACQUISITION

VinSolutions announced today that it has completed its acquisition of Haystak Digital Marketing, the marketplace leader of digital marketing products and services for the automotive industry.

The transaction was first announced on May 7.

Haystak will operate under its own brand and continue to provide digital products and services direct to dealers nationwide.  In addition, Haystak’s digital marketing toolset will be integrated with VinSolutions CRM and website products to help dealers increase consumer traffic to VinSolutions customer websites.

“This strategic acquisition will allow VinSolutions to help dealers more effectively use their marketing dollars by virtue of combining Haystak capabilities with VinLens live website activity tracking and full CRM integration,” stated Brian Skutta, Vice President and General Manager, VinSolutions.

Skutta continued, “We’ll continue to explore ways to further enable and evolve Haystak’s technology both as a stand–alone solution and as part of an integrated suite of product solutions across the AutoTrader Group.”

Headquartered in Ft Myers, Florida, Haystak’s products and services are used by hundreds of automobile dealers in North America.

http://bit.ly/138NuOh 

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Comment by Ralph Paglia on June 19, 2013 at 7:11pm

Looks like Mark Taylor is right, here is a screen capture from Google's Premiere SMB Partner program:

Clicking on the above or below images takes you to the web page...

Comment by Mark Taylor on June 19, 2013 at 1:51pm

Ralph,  my understanding is that Showroom Logic has also recently been awarded Google Adwords Strategic Partners status.  Up to 4 now in the automotive space.

Comment by Alexander Lau on June 10, 2013 at 6:33am

Agreed Ralph, when you look at it from that perspective it's massive. Furthermore, it's up to VinSolutions to keep the relationship with Google on good terms. They had better not screw it up. I'm not a fan of their software.

Comment by Ralph Paglia on June 8, 2013 at 5:47pm
This is a bigger deal within the auto industry than it appears at first glance... There are only 15 Google Adwords Strategic Partners in the world... Only 3 specialize in the automotive vertical; ADP, Dealer.com and Haystack. Why is this important? These are the only 3 suppliers getting a 10% earn back from Google, have their margins monitored and capped by Google, get full time dedicated Google software engineer support, analysis and fine tuning of campaigns, along with major marketing support. The Vin team made a major strategic acquisition with this move... Google has repeatedly stated they will NOT enter into any more of these strategic partnerships with Adwords resellers in the auto industry... Three is enough!

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