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VIDEO: Tier 4 Marketing Featuring ADM's Own Ralph Paglia

Enjoy the Video

Been a while since I blogged here, but with Ralph making his first appearance on our show last week, it only seems right that I share the video here. 

If you know Ralph, you know that he refers to the idea of personal branding for auto sales professionals as 'Tier 4 Marketing' and that he believes this will be of growing importance in the years to come as things evolve.


This is a preview of our live broadcast from May 2, 2018 with Ralph Paglia. For the complete show, visit our podcast.


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Tags: 4, auto, branding, marketing, personal, retail, tier


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Comment by Ralph Paglia on May 23, 2018 at 10:58am

David, I could easily imagine an OEM, or several, putting money into a Tier 4 Co-Op reimbursement program for several reasons. Besides being a successful way to take market share, an OEM Tier 4 Program would also establish standards and practices that are recommended and required for Co-Op reimbursement.

Comment by Ryan Gerardi on May 22, 2018 at 8:58pm

David long time brother. Are you suggesting a co-op where the OEM and dealer support T4? Is there nothing like this now?

Comment by David T. Gould on May 22, 2018 at 5:31pm

Tier 4 marketing is a win, win and win for salespeople, dealerships and customers. I believe official manufacturer recognition of Tier 4 could change the entire automotive sales industry. (is it such a far stretch to imagine co-op, manufacturer and dealer financial / technical assistance, for sales rep product and facility promotion?) 

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