Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Used vs. New Sales Trends Week of July 4

Topic Expert: Jeremy Anspach, CEO of PureCars

Background: New-car inventory at the beginning of June was down by a third, compared to the same time last year, according to research from Edmunds.com. At the same time, June auto sales climbed about 3.3% from May, although they are down by 30% compared to a year earlier, according to estimates from Cox Automotive. So, what IS moving as we head into July? Jeremy Anspach from PureCars offers the latest breakdown in make/model and new/used sales data entering the first week of July.

The following data is for the week of July 4th, comparing to the previous week:

Advertising Spending Trends

Total Spend

20.8%

New Cars

25.3%

Used cars

20.0%

Fixed Ops

4.8%

OEM/Brand

17.9%

Top-selling makes and models compared to the previous week:

Make/Model Sales WoW 6/29 - 7/5

Ford F150

Used

-10.3%

Ford F150

New

2.2%

Toyota Rav4

New

28.3%

Chevy Silverado 1500

Used

-8.6%

Honda CR-V

New

14.3%

Ford Escape

Used

-2.8%

Toyota Camry

Used

-2.0%

Chevy Silverado 1500

New

7.5%

Ram 1500

Used

-10.8%

Chevy Equinox

Used

-5.6%

Nissan Altima

Used

-5.3%

Toyota Corolla

Used

1.8%

Nissan Rogue

Used

-5.0%

Toyota Camry

New

37.9%

Ram 1500

New

17.3%

 

About PureCars:

PureCars is a leading automotive dealer advertising and attribution technology provider. Download PureCars’ latest COVID-19 Report for auto dealers. For more information please visit www.purecars.com.

Views: 17

Comment

Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

William B. Terry
Rated by Super Lawyers


loading ...

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

SaveSave

ADM Professional Services
Phone Consultation
Topic or Issue:

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2020   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service