Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
With the rapid growth of social media, it is no wonder that it has become one of the essential tools for eCommerce.
The fact is that more and more people are relying on internet searches, which includes social media websites, when they make their decisions on what car they are going to buy. So, if you haven’t built a strong social media presence and integrated it into your marketing strategy, then now it is high time that you do so. In this article, we are going to discuss ways that you can use social media to power up your car dealership website.
If there is one thing that Twitter is known for, it’s how fast it spreads information. So, why not try and use it to improve your sales, by using keyword targeting? Twitter enables you to target and market specifically to the customers that are looking for the kind of cars that you are selling. You can easily reach the right audience with mentions (@) and hashtags (#). There are hundreds of thousands of tweets posted on a daily basis that are related to cars, so you should be aware of how many potential customers you can reach this way.
Social media networks are a great tool when it comes to creating personalized ads for your particular audience. The fact is that today’s world of internet shopping is fast, and people don’t have the patience to look through a vast amount of information to find what they are looking for. Generic advertisements will not do you good. You can use social media to find out which of your products are trending, and then use that information to create personal ads that will present what you offer in detail. Going all the way to the model, make, and other important car details, is what’s going to bring you closer to selling them.
The fact about social media is that at its core it’s all about forming connections. If you just post long pieces of content and spam your prospective customers with ads, you won’t really get far. One of the most important ways of drawing customers and building brand loyalty is having a story to tell. Facebook, Instagram, and Twitter are the best places where you can do just that. According to the advice of Epping auto service, social media is basically a two-way street, where you get the chance to use interactive content in order to form a relationship with your customers.
Mobile apps are a unique part of social media. Almost every social media site has its own mobile app, that people can use anywhere anytime. This means that, with the growth of mobile, people are using their phones more and more to do research and buy the products that they are looking for. In fact, research has shown that 53% of car buyers spend their time searching for what they want on their mobile phones.
When you look at it, buying a car is a social experience. This is where mobile apps can do a lot. People can use them to research your products, get advice from other people, and generally extend their journey as a customer. While people will still mostly make their purchase in person, your use of social media apps will lead them the right way.
YouTube videos are a great way to interact with your customers. Next to creating a great video about your staff or satisfied customers, you should optimize your descriptions so that your brand is highly visible. YouTube has a large number of videos created by reviewers, car fans, customers, and car dealerships, with billions of views. Your every video should focus on a particular aspect of the car you are selling, or a special offer that you have in place. Share a video and see how fast it circles the social media sites.
We are living in the era of social media. So you shouldn’t be surprised by the fact that it’s one of the most efficient ways of selling your product. Your website may be your headquarters, but social media sites provide you with countless ways of powering it up and driving people to it. Make use of these 5 tactics and see how they pan out.