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Today's post is less about educating, and more about being a digital marketing public service announcement. You need to log in to your Google Places account and make sure everything is up do date and submitted to Google. In case you haven't heard about this yet, here's the reason why it's vitally important:
Google has been sending out emails with the following subject line: “Action Required: You have 3 weeks to save your Google Places Listing.”
This is what the body of the email has to say:
Due to changes in Google Maps, we’d like to inform you that unless you review and confirm the information in your Google Places account, we will no longer be able to keep and show it to Google users after February 21, 2014.
If you wish to keep your listing active, follow these three easy steps:
1. Log in to your Google Places account
2. Review and update your information
3. Click the “Submit” button
The Google Places Team
The Google Business Community Manager—Jade Wang—has confirmed that this is an official Google email and not some kind of elaborate hoax. Google want to update its places listing, and that means they need business owners to review and confirm key details. Even if you haven't seen this email, you would be wise to double check your Google Places listing, as we've all missed important emails in the past and it's conceivable you didn't notice this one or it got filtered. Either way, it's not worth gambling your places page over.
To check your account, log into your Places for Business account and review all of your information. Once you are sure everything is up to date, submit and save and you should be all set.
If for some reason you miss the deadline, you'll have to reclaim your page with the mail in pin and phone call all over again. A process so unreliable that you're better off just double checking now and avoiding the whole problem.