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Consumer Technology Association and Tech.co recently announced at the Innovate and Celebrate tech conference the top five technology trends to watch, and car dealers will be affected by two of them. Augmented Reality (and Virtual Reality – AR/VR), along with driverless cars, were number two and three behind digital assistants, like SIRI, CORTANA, and GOOGLE NOW. This list was released in the Sept. 26 issue of consumer industry’s TWICE magazine.
Virtual reality headsets have the potential to give shoppers a chance to tour vehicles and dealerships in cyberspace. Microsoft, Apple, and Google are investing heavily in these technologies, so there is a chance they could gain some traction in the showroom and automotive digital marketing landscape.
“We experience the world in 3D, but up until now, our use of computers was mostly limited to two dimensions, contained by a flat stationary screen,” said Ryan Pamplin, of Meta Co. “With AR technology, computing becomes three-dimensional, which is the way our brain perceives and learns.”
The article said that Autonomous Vehicle technology is in a similar position to the smartphone right before the iPhone was released, and could reduce vehicle deaths by as much as 90 percent from about 32,000 per year. With many manufacturers looking at 2020 as the target year of mass production, this is one technology that will involve car dealers on every level.
“AR will play a big part in the driverless car experience and once all vehicles are connected through data sharing, capabilities will grow exponentially as algorithms that process all that data become more specifically designed for safety and efficiency. Do you have a 12-year-old child? There’s a chance he or she may never learn to drive.” – TWICE Magazine