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In November, Chip Perry, former CEO of Autotrader, was named as the new CEO of TRUECar. Chip replaced the controversial Scott Painter, who was infamous for driving a wedge between franchise dealers and their company.
With Chip Perry at the helm, I believe that TRUECar has the potential to change and adapt to the needs of both consumers and dealers. I have decided to conduct an independent survey of dealers who are currently using TRUECar as well as those who have cancelled the service or have never used their service.
I invite US dealers to take 60 seconds to take this anonymous survey. The survey is intended for dealers, partners, and managers of US franchise dealerships that have a say in whether TRUECar is used at the dealership.
Click here to take the survey: http://bit.ly/TrueCarSurvey
Your support is greatly appreciated. Stay tuned for the results of our US Consumer Auto Shopper survey which will be published next month.