Automotive Digital Marketing

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Toyota Recall

Calling all Toyota and Lexus dealers! The Pasch Consulting Group proved that a good microsite can draw consumer automotive leads from a national audience with our Cash For Clunkers Facts website. Over 8,000,000 visitors in 2 months came to our site and thousands participated in our forums.

Now that Toyota is recalling a few million cars, this represents a great opportunity for Toyota dealers to increase service revenue. Letters are being mailed to Camry owners next week and so it will be GAME ON for dealers who want to pump up their service bays.

I believe that customers who bought their Toyota from a local Toyota dealer will likely bring it back to the same local dealer, but what about the people who purchased a used Toyota from a private party or other brand dealer. That is where there is a great opportunity!

PCG has created a new not-for-profit, national consumer website to assist consumers with questions on the recall located at If you are a Toyota or Lexus dealer and would like to get free leads from this portal, you can send us an email and request leads from your region on a first come basis. See what we need below.

Exclusive Regions For ADM Members

Our existing Toyota and Lexus clients have some areas taken but a good part of the country is open. This is a great way to leverage our SEO strategies and content writing to increase local service business.

We will offer exclusivity as best as possible, so the first Toyota or Lexus dealer in Chicago for example, would get the leads from the city. A 30-50 mile radius is normally given on a first come basis.

If you are a Toyota or Lexus dealer, you can send an email to me with the following information:

Dealer Name:
Service Phone:
email address for us to send ADF leads into your CRM system

and for our records:
Your name: Position:
Your Direct Dial Phone:
Your Email Address:

You can email this to:

This website is a not for profit service to the automotive industry. It will be a support system for the millions of Toyota owners affected by the recall. Any dealers who want to add their own articles, press releases or banners can submit them for review.

brian-pasch-125pxDealers will not be charged for leads, they will only need to provide a link to from their website.

Brian Pasch, CEO
Pasch Consulting Group

Views: 52

Tags: dealers, lexus, recall, toyota


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Comment by Brian Pasch on January 22, 2010 at 6:17am
Calling all Toyota deales...leads are piling up...need Toyota dealers in FL, GA, OH, NC, SC and all states to take the free Toyota recall leads from We are trying to help, first come gfirst served....
Comment by Brian Pasch on January 21, 2010 at 2:59pm
Toyota Dealers - a New Recall was announced today for another 2.5 million cars. Dealers who want to leverage free recall leads should get a free listing on

Read article:
Comment by Brian Pasch on January 19, 2010 at 10:03am
16 states are now covered..Toyota dealers, get signed is good. 4 million cars are being you want extra service business?
Comment by Brian Pasch on January 17, 2010 at 1:18pm
@David, thanks! I am actually surprised that no Toyota dealers responded today from ADM. When I made the post on another forum, four dealers signed up in 30 minutes. It will be interesting to see how much traffic this will bring around; the opportunity is real.

The Toyota Recall site should be on Google Page One within the next 10 days, which should coincide with the first batch of recall letters to hit consumer mailboxes. Then it will be a watch and wait game...I hope I can help some dealers collect some portion of the missing Toyota customers involved in the recall.
Comment by David T. Gould on January 17, 2010 at 12:36pm
Brian... I remain in awe. Another fantastic digital effort. DTG

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