Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Top convertible cars that won’t burn a hole in your pocket

The Indian car market has matured a whole lot in the past few years of time. Along with the increasing development of the Indian auto industry, the luxury car segment of the country has boomed as well. The luxury car segment of India has been growing astonishingly in the last few years. And as the demands for the luxurious and albeit expensive cars increase, the luxury car majors are also flooding the market with lots of drool worthy models. Thus, now the car industry of India is enriched with almost every kind of luxury cars from the super powerful and racy ones to the ultra luxurious and tough ones. The affluent Indian car buyers can choose from anything ranging from super sporty small luxury hatchbacks to the massive luxury sedans or SUVs loaded with jaw-dropping features and technology.

Among all luxury cars, one particular kind which never lost its charm or appeal is the convertible. Convertible cars are unique and great fun as well. These offer the luxury and convenience of a premium car while also offering the fun of driving under the open skies. The thrill of wind blowing hard onto your face and enjoying the open surroundings while speeding down the roads is something that is only associated with the two-wheelers. While the protection that any car offers from the natural elements to its occupants is something highly appreciated and preferred, there are always some who miss the thrill of facing the wind and the sun while racing down the roads in a car. For these fun lovers, the convertible cars offer a perfect solution. These don’t simply provide a sunroof like the other luxury cars, but offer a total roofless experience.

The convertible cars offer a different level of driving experience with its retractable roof (hard or soft) design that offer the fun of open air driving and also the protection of a proper car when needed. Convertible cars are loved all over the world and the Indian auto enthusiasts are no different. In the current Indian car market, there are several classy and fun convertible car models to choose from. However, there’s only one problem, all convertible cars are luxury cars which mean they are very expensive. Of course, one can’t expect a mass market car to offer such luxury of retractable roof as per the preference of the driver. Thus, if you wish to go for this particular car body type, then you must also have deep pockets. Nevertheless, there are few convertible models that won’t burn a hole in your pocket, well, at least not a big one like the other much more expensive models. Take a look at these convertibles under Rs. 50 lakhs, while we can expect some more coming in the future:

Mini Cooper Convertible – Rs. 33.9 Lakhs

The Mini models are loved all over the world, for their classy looks, cute compact design and of course luxurious features and capabilities. Mini Cooper is one the most world acclaimed cute looking mini luxury car models, and it also comes in a convertible version. The Mini Cooper Convertible is coolest looking and most affordable convertible model available in India.

The Mini Cooper Convertible is a soft roof convertible and its retractable roof is made of canvas that can easily fold down into the car’s boot or open up in no time with the press of a button.  

The updated version of the convertible car comes with some good changes. The most important update is it’s electrically operated soft roof top that now comes with smoother operation at up to speed levels of 30 Kmph, while the retraction time has become faster at 18 seconds. The refreshed model also offers enhanced safety quotient with roll-over protection system which is deployed immediately upon sensing a possible roll-over.

The Mini Cooper Convertible is a handsome compact luxury car that boasts of contemporary design with a hint of retro. It offers adequate space, luxurious feel and good features in inside as well. This Mini convertible comes packed with a 1.5-liter diesel and a 1.5-liter petrol engine to choose from. The diesel motor can generate a max power of 116 Bhp, while the petrol mill can pump out a peak power of 134 Bhp. Both the engines come paired to a 6 speed manual and a 6 speed automatic transmission option. 

The Mini Cooper Convertible is currently the most pocket friendly convertible model available in India, priced at Rs. 33.90 lakhs (ex-showroom, New Delhi).

Audi A3 Cabriolet Rs. 47.35 Lakhs

Audi A3 luxury sedan is highly popular in India as it is the most compact and also the cheapest offering for the German luxury car major in this country. The Audi A3 Cabriolet is the sporty convertible version of the sedan. The A3 Cabriolet is based on the same platform as its saloon sibling; that is the versatile MQB platform from the house of Volkswagen.

The Audi A3 Cabriolet has the same design language of its sedan sibling which is simply elegant and captivating. The A3 Cabriolet’s distinctive feature that sets it apart from the sedan version is definitely its retractable roof. The truly premium and alluring exterior design is carried over onto the interiors of the vehicle. The cabin design is meant to please its occupants with classy and refined design with high quality materials and top-notch fit and finish. The car is also laden with a long list of compelling comfort features as well as sophisticated safety features to make it a complete package of great luxurious yet reasonably priced car.

The Audi A3 Cabriolet is available in India in a single variant and under its hood packs in a single engine option. It gets powered by a 1.8 liter TFSI turbocharged petrol engine that also powers the sedan version. The petrol engine pumps out a max power of 177 Bhp and 280 Nm of top torque and is paired to a sophisticated 7 speed S Tronic automatic transmission.

The Audi A3 Cabriolet is reasonably priced at Rs. 47.35 lakhs (ex-showroom, Delhi).

Views: 19

Tags: cars, convertible

Comment

Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

1. Electric Vehicle is the Future

Posted by Dwayne Jhonson on August 29, 2019

2. Email marketing

Posted by Andrew Qrueed on August 26, 2019

4. 5 Ideas for car dealers FB page

Posted by Kevin Lewis on August 6, 2019

Share the Best Content w/AutoMarketing Community

© 2019   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service