Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!
4-13-09 Apex, NC... I sent a friend of mine to the dealership over the weekend. He wants a Trailblazer SS. I suggest that he go see the HUMMER H 3 Alpha as well. It too is a V 8. It is fun, unique and very high profile to ride around in. There are not a lot of these around. It is different. He likes that. Plus you can climb anything in the truck, from an ant hill to Grandfather Mountain. The MPG is the same as the Chevy.

He shows up at the dealership I sent him to. Now remember, this guy is a buyer. He is ready. The salesperson tells him that there are no Alphas in stock . The salesperson does not take his name or his number. He does not suggest driving a used one. He does not ask him if he would be interested in anything else? (Like the Trailblazer SS)!!

My friend leaves. He calls me and tells me the story. I hang up, go over to the wall, and I start beating my head. Because I know there are plenty of salespeople out there who walk their customer. Management never knows. Lost business in this economy simply should not be tolerated. Look at the time wasted.

But I do not blame the salesperson, well not completely. He did not see the business. I blame the training or lack of training this guy has got recently. I mean recently too. Unless training is regular and reaffirmed by management, it goes POOF after a few days.

Now, I am a sales trainer, not half bad; and I am not as busy as I was six months ago. Dealerships are saving money right now. Training ain't cheap. Let the managers do it. Here is a personal message to that salesperson and the manager responsible for results... TRAINING IS AN INVESTMENT. You lost a sale that day. My friend will probably not buy the HUMMER, and he won't be buying the Trailblazer, at least from you.

Oohh. He is a buyer. And he will be buying. Too bad too. I wanted him to buy from you...

I can help you... All you have to do is call.

Happy selling!

Views: 34

Tags: Chevy, HUMMER, Training, sales


Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Comment by David Book on April 13, 2009 at 12:42pm
Still amazes me, amazes me every single time I hear it. Hope you can "teach em' up" so they can SAVE a few thousands bucks a month!

Comment by David Book on April 13, 2009 at 12:42pm
Hi Jim.. sounds like our weekends were nearly the same ... I wrote this yesterday..

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

William B. Terry
Rated by Super Lawyers

loading ...

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......



ADM Professional Services
Phone Consultation
Topic or Issue:

Top Automotive Marketing Forum Discussions

1. BDC or Virtual BDC

Posted by Peter Stratton on February 26, 2020

Share the Best Content w/AutoMarketing Community

© 2020   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service