Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Walk into any automotive dealership of twenty years ago today, you’d think you hopped into the DeLorean from the Back to the Future movies. Dealerships had the look and smell of your grandparent’s den: floor-to-ceiling windows that shared walls with dark colors or wood paneling.
The floors? Plain tile (usually white or beige)…the type you’d find in a grade school cafeteria.
The waiting area? A hanging photograph or an oil-based “likeness” of a popular vehicle sold at the dealership.
The customer service center? Not so much a center but a rather oblique room…a room filled with padded chairs and a cashier seated in a cage, waiting for you to pay for services rendered.
That was your father’s automotive dealership.
Today’s Car Dealership
The car dealerships of today offer quite a contrast compared to yesteryear’s customer experience.
Times Have Changed in the Automotive Industry
But why the change?
In an effort to increase customer interaction and improve their experiences, automotive manufacturers continue to explore ways to enhance and create an appealing environment, not only for customers, but for salespersons as well.
So what can dealerships do to capitalize on technology and improve customer visits?
As technology continues to improve, so will dealership processes and overall experience. What predictions do you see taking shape that can help improve your dealership?
~ Missy Jensen, Social Media Manager at DMEautomotive
Missy designs, deploys and maintains the social media initiatives for DMEautomotive in an effort to increase brand awareness, distribute company and industry news, provide updates on products and services and promote consumer engagement. Missy enjoys the process of learning; researching and watching projects come to fruition!
Prior to her transformation into a web specialist and work with DMEautomotive, she has 10 years of experience in the marketing and communications industry. Missy served as the Director, Handicapping & Communications for a regional golf association and helped successfully launch and maintain a cutting edge technology-based ticket resale program on behalf of the St. Louis Cardinals.
Missy attended St. Lawrence University where she graduated Magna C** Laude with a BS in Psychology. She also holds a Master’s Degree from Miami University in Oxford, OH. She can be reached at firstname.lastname@example.org and check her out on LinkedIn.