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The Best Automotive eCommerce Platforms

Do you need an automotive eCommerce platform for your dealership?
If you're in fixed ops for an automotive dealership you may already be selling auto parts online or you may be considering it.

To help, we put together a comprehensive list of 41 auto parts eCommerce website builders, solutions and platforms.

Obviously, vehicle fitment is a major consideration for any automotive eCommerce platform. Any website platform or website builder needs to be able to work with vehicle fitment.


Automotive eCommerce Platform Options

Some automotive eCommerce website builders have proprietary platforms, like PartSites or RevolutionParts, for example. Some use open source platforms such as Magento or WordPress to build sites. We explain the differences in open source vs. proprietary platforms or software as a service (Saas) web platforms to sell parts.

Some companies offer multiple website solutions. For example OEConnection offers their CollisionLink platform to sell collision parts; they offer their RepairLink platform to market OEM repair parts; and their ConsumerLink Pro website platform is used for selling OEM parts online, direct to consumers.

Open source platforms can be marketed as "free," but that's not really the case. Any new eCommerce website needs development work by an auto parts eCommerce website builder. Some open source websites can cost tens of thousands of dollars when fully built out.

A Magento 2 website can cost $100,000 or more.

Our list of website builders includes companies that work with WordPress (and WooCommerce, the WordPress shopping cart plugin), Shopify, Drupal, BigCommerce, Volusion, Joomla, Magento, and ASPDotNetStoreFront.

It also covers platforms marketed as SaaS, like Miva or Net Driven.

There's also a good automotive eCommerce platform list here comparing website builders and software developers.


Best eCommerce Platforms for Auto Parts and The Importance of Fitment

When considering platforms and website builders, vehicle fitment data can come from multiple sources.

For OEM parts, website builders tend to specialize in specific brands. For example, RevolutionParts markets their services for websites selling parts for GM, Ford, Honda and other brands.

For websites selling aftermarket products, fitment data can come from many different sources. This can include DCi, the SEMA Data Coop or Paramount Data Management. These sources usually depend on ACES data for fitment.

ACES is a data standard unique to the automotive aftermarket that covers the obvious year/make/model but also things like transmission type, pickup bed length, drivetrain including FWD, RWD or 4WD, and so on.


Selecting an Automotive eCommerce Platform for Your Dealership

When considering a website builder or platform, first start with your product line. Will you only sell OEM parts, or are you interested in also selling aftermarket brand parts?

Talk to website builders and find out how they host websites and how they handle credit card processing. Do they charge more for custom development? Or, do they offer a "cookie cutter" website for their clients?

And dig into the product data including fitment as well as product descriptions, photos/images, responsive design, and other elements that play a role in converting browsers to shoppers.


How is The eCommerce Platform Maintained?

It's important to know how products will be selected and added or dropped from the website. For example, if you're selling OEM parts, maybe you just want every SKU for a brand. Or perhaps you don't want to get involved with complex shipping issues and want to exclude SKUs that require truck freight.

Or maybe you want to sell OEM parts along with some aftermarket accessories. If so, how can you select these aftermarket products and add them to your website?

Also find out how a developer's website shopping cart would help identify potential fraud orders. Find out how it will prevent fraud.


Sample Questions To Ask Any Automotive Developer

  • What product sections does the platform have? Are they customizable?
  • What does navigation look like on the platform? Is navigation customizable?
  • Is automotive product data, including fitment for new model years, automatically updated on the website?
  • What's the average page load speed for this eCommerce platform?
  • How functional is keyword search on the site and how accurate are the results?
  • What is a typical eCommerce conversion rate for websites the builder has created?
  • How will the website manage my customers' privacy and how will it keep credit card information secure? Is the website PCI compliant? What credit card gateways does the platform support?
  • What security measures are in place to protect the website?
  • How long will it take to respond to technical support?


Our List is Evolving, Help Us Keep It Current

Check back on our list often if you're looking for an auto parts eCommerce website builder. We've tried to build a neutral list and we're continually adding developers to the list or updating details. We started with a couple of dozen and the list has now grown to 41 developers.

Also if you look through our list and find an error please let us know! We want to maintain an accurate list.

Read through our comprehensive list by following the link at the top of the page.

Views: 617

Tags: best_ecommerce_platform_for_auto_parts, dealer, ecommerce, shopper


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