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#Subaru May Sales are Best in Company History

SUBARU MAY SALES ARE BEST IN COMPANY HISTORY

May sales of 39,892 shatter previous monthly records • Forester monthly sales increased 38 percent over May 2012 • Subaru year-to-date sales are up 21 percent

Cherry Hill, N.J., -  Subaru of America, Inc. today reported historic-high vehicle sales of 39,892 for May 2013, shattering previous monthly sales records.  May 2013 sales represent a 34 percent increase over May 2012 and the best sales month in company history.   Year-to-date sales for Subaru total 165,362 – a 21 percent increase over the same period in 2012.
May sales for the all-new 2014 Forester increased 38 percent over May 2012 sales. The 2014 Forester was recently named a Top Safety Pick+ by the Insurance Institute for Highway Safety (IIHS).  Forester is the first vehicle to ace every aspect of the challenging small overlap front crash test conducted by the IIHS. Forester is also the only small SUV to earn an overall rating of “good” in the test. 
Outback sales increased 34 percent in May, with a 10 percent year-to-date increase over 2012. XV Crosstrek sales reached 5,295 for the month of May, a record high for the world’s most fuel efficient all-wheel drive crossover.  Subaru announced that a hybrid version of the popular XV Crosstrek will go on sale later this year.
“Subaru continues to receive great accolades from the Insurance Institute for Highway Safety and the automotive press which is increasing the positive image and awareness of our products among the American buying public,” said Thomas J. Doll, president and chief operating officer, Subaru of America, Inc. “The strength of our product and increased brand awareness are driving the demand for our vehicles to record levels.”
Carline
13-May
12-May
% Chg
13-May
12-May
% Chg
 
MTD
MTD
MTD
YTD
YTD
YTD
Forester
10068
7323
37.50%
40578
29863
35.90%
Impreza
5219
6786
-23.10%
24343
34677
-29.80%
Impreza   WRX
1829
1525
19.90%
7856
5706
37.70%
Legacy
4430
4462
-0.70%
19045
20378
-6.50%
Outback
12270
9192
33.50%
49101
44800
9.60%
Tribeca
102
165
-38.20%
722
907
-20.40%
BRZ
679
271
150.60%
3279
271
1110%
XV   Crosstrek
5295
n/a
n/a
20438
n/a
n/a
TOTAL
39892
29724
34.20%
165362
136602
21.10%
“We continue to see growing demand for Subaru vehicles in the U.S., and our retailers continue to do an excellent job supporting our growth, said Bill Cyphers, senior vice president of sales, Subaru of America, Inc. “It will definitely be another record year for Subaru here in the U.S.”

Views: 47

Tags: Subaru, cardealermarketing, cardealers, carmarketing, carsales, howtosalemorecar

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